<!DOCTYPE html><html lang="en-us"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/d85d6a0cbc49ff63.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a53ed4fffe70f1d9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/ac677f3becdb0fb9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6ec5e54ae379e487.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2afa656f675362c8.js"/><script src="/_next/static/chunks/1ef81171-aae859132489928d.js" async=""></script><script src="/_next/static/chunks/4678-c4cf65c8a49d50fc.js" async=""></script><script src="/_next/static/chunks/main-app-6197fa6a88b2be67.js" async=""></script><script src="/_next/static/chunks/2574-983010db2095872b.js" async=""></script><script src="/_next/static/chunks/7039-2043547fbf600338.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/error-a1cfe1c0cd16ae13.js" async=""></script><script src="/_next/static/chunks/6631-fd5b6182a473af1c.js" async=""></script><script src="/_next/static/chunks/6856-d52b74953b91bb74.js" async=""></script><script src="/_next/static/chunks/5652-d640ca44a84f73bf.js" async=""></script><script src="/_next/static/chunks/1641-f9d0eb4225e5e7bc.js" async=""></script><script src="/_next/static/chunks/3198-7ca9872dc04a0faf.js" async=""></script><script src="/_next/static/chunks/9844-27851a4be1d74e02.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js" async=""></script><script src="/_next/static/chunks/app/global-error-0a70c5e451e9c961.js" async=""></script><script src="/_next/static/chunks/8576-b68d5fef27b8d29c.js" async=""></script><script src="/_next/static/chunks/5205-77a65f628022e274.js" async=""></script><script src="/_next/static/chunks/7470-509da7ba7859724d.js" async=""></script><script src="/_next/static/chunks/3223-34d5fa9fb7380953.js" async=""></script><script src="/_next/static/chunks/636-5e4c8de26b163781.js" async=""></script><script src="/_next/static/chunks/9482-28845d0d4b186828.js" async=""></script><script src="/_next/static/chunks/1676-f96bfff22fcccc06.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js" async=""></script><script src="/_next/static/chunks/ffb75e2a-c3d618ad22d03e8e.js" async=""></script><script src="/_next/static/chunks/8718-6ba6eed4aa6c2ce7.js" async=""></script><script src="/_next/static/chunks/4127-8253b833f7ff17fa.js" async=""></script><script src="/_next/static/chunks/5474-34ef9587537a720b.js" async=""></script><script src="/_next/static/chunks/8164-1badc727a0888923.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><link rel="icon" href="/favicon.ico" sizes="any"/><link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com"/><title>Messenger</title><meta name="description" content="Learn more about the FB Messenger and Braze integration. FB Messenger helps with engagement expansions, enabling better instant chat"/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://www.braze.com/partners/technology-partners/messenger"/><link rel="alternate" hrefLang="ko" href="https://www.braze.com/ko/partners/technology-partners/messenger"/><link rel="alternate" hrefLang="ja" href="https://www.braze.com/ja/partners/technology-partners/messenger"/><link rel="alternate" hrefLang="fr" href="https://www.braze.com/fr/partners/technology-partners/messenger"/><link rel="alternate" hrefLang="pt-br" href="https://www.braze.com/pt-br/partners/technology-partners/messenger"/><link rel="alternate" hrefLang="en-us" href="https://www.braze.com/partners/technology-partners/messenger"/><link rel="alternate" hrefLang="x-default" href="https://www.braze.com/partners/technology-partners/messenger"/><meta property="og:title" content="Messenger"/><meta property="og:description" content="Learn more about the FB Messenger and Braze integration. FB Messenger helps with engagement expansions, enabling better instant chat"/><meta property="og:url" content="https://www.braze.com/partners/technology-partners/messenger"/><meta property="og:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/2022965bfdb318342cc9227ec4c8e88a5b35635e-2400x1256.png"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Messenger"/><meta name="twitter:description" content="Learn more about the FB Messenger and Braze integration. FB Messenger helps with engagement expansions, enabling better instant chat"/><meta name="twitter:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/2022965bfdb318342cc9227ec4c8e88a5b35635e-2400x1256.png"/><meta name="next-size-adjust"/><script>(self.__next_s=self.__next_s||[]).push(["https://cdn.cookielaw.org/scripttemplates/otSDKStub.js",{"data-document-language":"true","type":"text/javascript","data-domain-script":"a4189af1-fcc1-4ec1-9f51-e3bc768c6650","id":"onetrust-sdk-script"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage: 'denied',\n functionality_storage: 'denied',\n personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n ad_personalization: 'denied',\n region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU','SE','SI','MC','SK','MF','SM','GB','YT','IE','GF','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n wait_for_update: 500,\n });\n // Set default consent for all other regions\n gtag('consent', 'default', {\n ad_storage: 'granted',\n analytics_storage: 'granted',\n functionality_storage: 'granted',\n personalization_storage: 'granted',\n security_storage: 'granted',\n ad_user_data: 'granted',\n ad_personalization: 'granted',\n wait_for_update: 500,\n });\n ","id":"gtm-consent-mode"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"(function(w,l){\n w[l]=w[l]||[];\n w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\n })(window,'dataLayer');","id":"gtm-init"}])</script><script>(self.__next_s=self.__next_s||[]).push(["https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ",{"async":true,"id":"gtm-script"}])</script><script type="text/javascript" id="vwoCode">window._vwo_code||(function(){var w=window,d=document;var account_id=1198045,version=2.2,settings_tolerance=2000,hide_element='body',hide_element_style='opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important';if(f=!1,v=d.querySelector('#vwoCode'),cc={},-1<d.URL.indexOf('__vwo_disable__')||w._vwo_code)return;try{var e=JSON.parse(localStorage.getItem('_vwo_'+account_id+'_config'));cc=e&&'object'==typeof e?e:{}}catch(e){}function r(t){try{return decodeURIComponent(t)}catch(e){return t}}var s=(()=>{var e={combination:[],combinationChoose:[],split:[],exclude:[],uuid:null,consent:null,optOut:null},t=d.cookie||'';if(t)for(var i,n,o=/(?:^|;\s*)(?:(_vis_opt_exp_(\d+)_combi=([^;]*))|(_vis_opt_exp_(\d+)_combi_choose=([^;]*))|(_vis_opt_exp_(\d+)_split=([^:;]*))|(_vis_opt_exp_(\d+)_exclude=[^;]*)|(_vis_opt_out=([^;]*))|(_vwo_global_opt_out=[^;]*)|(_vwo_uuid=([^;]*))|(_vwo_consent=([^;]*)))/g;null!==(i=o.exec(t));)try{i[1]?e.combination.push({id:i[2],value:r(i[3])}):i[4]?e.combinationChoose.push({id:i[5],value:r(i[6])}):i[7]?e.split.push({id:i[8],value:r(i[9])}):i[10]?e.exclude.push({id:i[11]}):i[12]?e.optOut=r(i[13]):i[14]?e.optOut=!0:i[15]?e.uuid=r(i[16]):i[17]&&(n=r(i[18]),e.consent=n&&3<=n.length?n.substring(0,3):null)}catch(e){}return e})();function n(){var e=(()=>{if(w.VWO&&Array.isArray(w.VWO))for(var e=0;e<w.VWO.length;e++){var t=w.VWO[e];if(Array.isArray(t)&&('setVisitorId'===t[0]||'setSessionId'===t[0]))return!0}return!1})(),t='a='+account_id+'&u='+encodeURIComponent(w._vis_opt_url||d.URL)+'&vn='+version+'&ph=1'+('undefined'!=typeof platform?'&p='+platform:'')+'&st='+w.performance.now(),e=(!e&&((e=(()=>{var e,t=[],i={},n=w.VWO&&w.VWO.appliedCampaigns||{};for(e in n){var o=n[e]&&n[e].v;o&&(t.push(e+'-'+o+'-1'),i[e]=!0)}if(s&&s.combination)for(var r=0;r<s.combination.length;r++){var a=s.combination[r];i[a.id]||t.push(a.id+'-'+a.value)}return t.join('|')})())&&(t+='&c='+e),(e=(()=>{var e=[],t={};if(s&&s.combinationChoose)for(var i=0;i<s.combinationChoose.length;i++){var n=s.combinationChoose[i];e.push(n.id+'-'+n.value),t[n.id]=!0}if(s&&s.split)for(var o=0;o<s.split.length;o++)t[(n=s.split[o]).id]||e.push(n.id+'-'+n.value);return e.join('|')})())&&(t+='&cc='+e),e=(()=>{var e={},t=[];if(w.VWO&&Array.isArray(w.VWO))for(var i=0;i<w.VWO.length;i++){var n=w.VWO[i];if(Array.isArray(n)&&'setVariation'===n[0]&&n[1]&&Array.isArray(n[1]))for(var o=0;o<n[1].length;o++){var r,a=n[1][o];a&&'object'==typeof a&&(r=a.e,a=a.v,r)&&a&&(e[r]=a)}}for(r in e)t.push(r+'-'+e[r]);return t.join('|')})())&&(t+='&sv='+e),s&&s.optOut&&(t+='&o='+s.optOut),(()=>{var e=[],t={};if(s&&s.exclude)for(var i=0;i<s.exclude.length;i++){var n=s.exclude[i];t[n.id]||(e.push(n.id),t[n.id]=!0)}return e.join('|')})());return e&&(t+='&e='+e),s&&s.uuid&&(t+='&id='+s.uuid),s&&s.consent&&(t+='&consent='+s.consent),w.name&&-1<w.name.indexOf('_vis_preview')&&(t+='&pM=true'),w.VWO&&w.VWO.ed&&(t+='&ed='+w.VWO.ed),t}code={nonce:v&&v.nonce,library_tolerance:function(){return'undefined'!=typeof library_tolerance?library_tolerance:void 0},settings_tolerance:function(){return cc.sT||settings_tolerance},hide_element_style:function(){return'{'+(cc.hES||hide_element_style)+'}'},hide_element:function(){return performance.getEntriesByName('first-contentful-paint')[0]?'':'string'==typeof cc.hE?cc.hE:hide_element},getVersion:function(){return version},finish:function(e){var t;f||(f=!0,(t=d.getElementById('_vis_opt_path_hides'))&&t.parentNode.removeChild(t),e&&((new Image).src='https://dev.visualwebsiteoptimizer.com/ee.gif?a='+account_id+e))},finished:function(){return f},addScript:function(e){var t=d.createElement('script');t.type='text/javascript',e.src?t.src=e.src:t.text=e.text,v&&t.setAttribute('nonce',v.nonce),d.getElementsByTagName('head')[0].appendChild(t)},load:function(e,t){t=t||{};var i=new XMLHttpRequest;i.open('GET',e,!0),i.withCredentials=!t.dSC,i.responseType=t.responseType||'text',i.onload=function(){if(t.onloadCb)return t.onloadCb(i,e);200===i.status?w._vwo_code.addScript({text:i.responseText}):w._vwo_code.finish('&e=loading_failure:'+e)},i.onerror=function(){if(t.onerrorCb)return t.onerrorCb(e);w._vwo_code.finish('&e=loading_failure:'+e)},i.send()},init:function(){var e,t,i=this.settings_tolerance(),i=(w._vwo_settings_timer=setTimeout(function(){w._vwo_code.finish()},i),'body'!==this.hide_element()?(e=d.createElement('style'),t=(i=this.hide_element())?i+this.hide_element_style():'',i=d.getElementsByTagName('head')[0],e.setAttribute('id','_vis_opt_path_hides'),v&&e.setAttribute('nonce',v.nonce),e.setAttribute('type','text/css'),e.styleSheet?e.styleSheet.cssText=t:e.appendChild(d.createTextNode(t)),i.appendChild(e)):(e=d.getElementsByTagName('head')[0],(t=d.createElement('div')).style.cssText='z-index: 2147483647 !important;position: fixed !important;left: 0 !important;top: 0 !important;width: 100% !important;height: 100% !important;background:white!important;',t.setAttribute('id','_vis_opt_path_hides'),t.classList.add('_vis_hide_layer'),e.parentNode.insertBefore(t,e.nextSibling)),'https://dev.visualwebsiteoptimizer.com/j.php?'+n());-1!==w.location.search.indexOf('_vwo_xhr')?this.addScript({src:i}):this.load(i+'&x=true',{l:1})}};w._vwo_code=code;code.init();})();(function(){var t=window;function d(){var e;t._vwo_code&&(e=d.hidingStyle=document.getElementById('_vis_opt_path_hides')||d.hidingStyle,t._vwo_code.finished()||t._vwo_code.libExecuted||t.VWO&&t.VWO.dNR||(document.getElementById('_vis_opt_path_hides')||document.getElementsByTagName('head')[0].appendChild(e),requestAnimationFrame(d)))}d();})();</script><script src="/_next/static/chunks/polyfills-42372ed130431b0a.js" noModule=""></script></head><body class="__variable_97c7bb en-us-locale"><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><script>!function(){try{var d=document.documentElement,n='data-theme',s='setAttribute';var e=localStorage.getItem('theme');if('system'===e||(!e&&true)){var t='(prefers-color-scheme: dark)',m=window.matchMedia(t);if(m.media!==t||m.matches){d.style.colorScheme = 'dark';d[s](n,'dark')}else{d.style.colorScheme = 'light';d[s](n,'light')}}else if(e){d[s](n,e|| '')}if(e==='light'||e==='dark')d.style.colorScheme=e}catch(e){}}()</script><header id="site-header" class="fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50" data-site-header="true"><nav id="main-nav-container" class="container flex items-center h-full" aria-label="Main site"><a data-event-name="Header" data-event-label="Logo" aria-label="Homepage" class="flex shrink-0 grow-0 basis-20 items-center xl:mr-10" href="/"><img alt="braze" loading="lazy" width="100" height="32" decoding="async" data-nimg="1" class="block" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=128&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75"/></a><div id="menu-toggle" class="h-full xl:w-full ml-auto"><div class="fixed inset-0 top-[64px] z-50 overflow-x-hidden bg-white xl:flex xl:static xl:h-full xl:overflow-visible hidden"><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto"><li class="w-full xl:w-auto"><a aria-label="Why Braze?" class="flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px]" href="/value-of-braze">Why Braze?</a></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Product<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Product" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Product"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 mb-4" href="/product/overview"><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">The Braze Platform</span><span class="text-sm font-normal text-gray-600">All your data, channels, and orchestration needs in one place</span><span class="inline-flex items-center gap-1 font-bold text-sm text-purple-700 mt-3">View the platform<!-- --> <div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-right" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/brazeai"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-brandingPurpleOrange rounded-full"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAl™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">UPDATES</span></span><span class="text-sm font-normal text-gray-600">Automate, learn, and personalize with AI</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/braze-data-platform"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Data Platform</span><span class="text-sm font-normal text-gray-600">Unify, activate, and distribute your data</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="grid-01"><use href="/icons/sprites.svg#grid-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Cross-Channel</span><span class="text-sm font-normal text-gray-600">Send all your messages from one place</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CAPABILITIES</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/product/brazeai-decisioning-studio"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="route"><use href="/icons/sprites.svg#route"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI Decisioning Studio™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">NEW</span></span><span class="text-sm font-normal text-gray-600">Deliver 1:1 personalization, at scale</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/journey-orchestration"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="skew"><use href="/icons/sprites.svg#skew"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Journey Orchestration</span><span class="text-sm font-normal text-gray-600">Create multi-step, cross-channel experiences</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/ai-agents"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cube-02"><use href="/icons/sprites.svg#cube-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI™ Agents<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">NEW</span></span><span class="text-sm font-normal text-gray-600">Scale smarter engagement with always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Solutions"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-6"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Industries</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Retail & eCommerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Financial Services</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Travel & Hospitality</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">On Demand</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">QSR</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Use Cases</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/solutions/optimize-onboarding"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use href="/icons/sprites.svg#pie-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Improve Acquisitions</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/reduce-churn"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-down-01"><use href="/icons/sprites.svg#trend-down-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Reduce Churn</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/increase-engagement"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-notification-square"><use href="/icons/sprites.svg#message-notification-square"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use href="/icons/sprites.svg#users-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Startups</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="Smiling man holding a smartphone next to "GLOBAL Customer Engagement Review 2026" and the Braze logo." loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Partners<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Partners" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Partners"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Technology Partners</span><span class="text-sm font-normal text-gray-600">Explore our 140+ technology partnership integrations</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/braze-amplifiers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-02"><use href="/icons/sprites.svg#announcement-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Amplifiers</span><span class="text-sm font-normal text-gray-600">Supercharge the power of Braze with pre-built partner solutions designed to accelerate success</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Resources<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Resources" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Resources"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Learn</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Resources Hub</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Case Studies</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Reports & Guides</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Videos</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Webinars & Events</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">User Documentation</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Grow</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire Customer Community</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Champion</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certification</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/articles/glossary"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="search-refraction"><use href="/icons/sprites.svg#search-refraction"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Glossary</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Support</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Support Overview</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Professional Services</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Success</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Company<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Company" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Company"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">About Us</span><span class="text-sm font-normal text-gray-600">Learn how Braze became the leading customer engagement platform</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Investor Relations</span><span class="text-sm font-normal text-gray-600">Get the latest news, numbers, and financial results</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Careers</span><span class="text-sm font-normal text-gray-600">Discover job openings & why people love working at Braze</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG</span><span class="text-sm font-normal text-gray-600">Explore our Environmental, Social, and Corporate Governance data</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">News</span><span class="text-sm font-normal text-gray-600">Find out about the latest happenings at Braze</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Legal</span><span class="text-sm font-normal text-gray-600">Get information on our legal terms, policies, compliance, and more</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">Looking for something else?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>Contact Us</a></div></div></li></ul><a aria-label="Search" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&>svg:last-child]:ml-1 [&>svg:last-child]:rotate-0 [&>svg:last-child]:transition-all" aria-expanded="false" aria-haspopup="true" aria-label="Language Switcher"><svg width="18" height="18" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><svg width="12" height="12" role="img" aria-label="chevron-down"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><nav class="absolute bottom-full sm:bottom-auto sm:top-full w-[320px] left-1/2 -translate-x-1/2 z-50 bg-white rounded-[6px] shadow-lg overflow-hidden max-h-0" aria-hidden="true" aria-labelledby="language-switcher-button"><ul class="z-50 flex flex-col max-h-0"><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] bg-[#9359ff] bg-opacity-[0.04] font-medium hover:bg-opacity-[0.08]"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="English"><span>English</span><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" color="#6826E1" style="color:#6826E1" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z"></path></svg></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Français"><span>Français</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="日本語"><span>日本語</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="한국어"><span>한국어</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Português BR"><span>Português BR</span></button></li></ul></nav></div><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0"><li class="w-full xl:w-auto"><a aria-label="Log In" class="flex items-center w-full h-full xl:w-auto font-semibold ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] justify-center text-gray-600 text-lg" href="https://dashboard.braze.com/developers/sign_in">Log In</a></li><li class="w-full xl:w-auto"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/get-started">Get Started</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to technology partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/technology-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to messenger" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/technology-partners/messenger">Messenger</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/technology-partners"},{"@type":"ListItem","position":2,"name":"Messenger","item":"https://www.braze.com/partners/technology-partners/messenger"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Messenger" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff87536ce28452435b82406dbdb1f54a5026d0815-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff87536ce28452435b82406dbdb1f54a5026d0815-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff87536ce28452435b82406dbdb1f54a5026d0815-580x200.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Messenger</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Message+Orchestration">Message Orchestration</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Messaging+Applications">Messaging Applications</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/additional_channels_and_extensions/additional_channels/instant_chat/messenger">View Documentation</a><a href="https://developers.facebook.com/docs/messenger-platform/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Messenger?</h3><div class="flex flex-col gap-6"><p>Messenger is Facebook's leading instant-chat platform, empowering you to connect with customers in real time.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Leverage webhooks, advanced segmentation, personalization, and triggering features, to connect with your users in Messenger through the Messenger Platform API.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/partners/search?partner=Technology&type=Data%20%26%20Analytics">View More</a></div><div class="slick-slider hero-slick mb-10 md:-mx-6 slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:366.6666666666667%;left:-100%"><div data-index="-3" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="SMS vs. MMS vs. RCS: Choosing the right messaging channel for modern engagement" href="/resources/articles/sms-vs-mms-vs-rcs"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="SMS vs. MMS vs. RCS: Choosing the right messaging channel for modern engagement" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F54fd1173d8d088b69722bd3bb4b681cd26317fca-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F54fd1173d8d088b69722bd3bb4b681cd26317fca-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F54fd1173d8d088b69722bd3bb4b681cd26317fca-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">11<!-- --> min read</span></div><h4 class="text-display-xs font-bold">SMS vs. MMS vs. RCS: Choosing the right messaging channel for modern engagement</h4><span class="text-sm font-bold text-gray-500">December 16, 2025</span></div></div></a></div></div><div data-index="-2" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="The future of RCS messaging: Why RCS could be the next big marketing channel" href="/resources/articles/future-of-rcs-vs-sms"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="The future of RCS messaging: Why RCS could be the next big marketing channel" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5850e207f0b170c786d91cc9be10732404b1aa80-2400x1256.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5850e207f0b170c786d91cc9be10732404b1aa80-2400x1256.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5850e207f0b170c786d91cc9be10732404b1aa80-2400x1256.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">12<!-- --> min read</span></div><h4 class="text-display-xs font-bold">The future of RCS messaging: Why RCS could be the next big marketing channel</h4><span class="text-sm font-bold text-gray-500">September 18, 2024</span></div></div></a></div></div><div data-index="-1" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="The complete guide to WhatsApp marketing" href="/resources/articles/whatsapp-marketing"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="The complete guide to WhatsApp marketing" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F514c24ca2a958646ac94de9b8903b9da02c4b37a-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F514c24ca2a958646ac94de9b8903b9da02c4b37a-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F514c24ca2a958646ac94de9b8903b9da02c4b37a-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">30<!-- --> min read</span></div><h4 class="text-display-xs font-bold">The complete guide to WhatsApp marketing</h4><span class="text-sm font-bold text-gray-500">March 24, 2025</span></div></div></a></div></div><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="SMS, RCS, WhatsApp, and more: Choosing the right channels for your audience " href="/resources/articles/sms-rcs-whatsapp-right-channels-for-audience"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="SMS, RCS, WhatsApp, and more: Choosing the right channels for your audience " loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Feba2e0f40079711a591d9d08cbef35e05d1bb142-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Feba2e0f40079711a591d9d08cbef35e05d1bb142-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Feba2e0f40079711a591d9d08cbef35e05d1bb142-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="text-display-xs font-bold">SMS, RCS, WhatsApp, and more: Choosing the right channels for your audience </h4><span class="text-sm font-bold text-gray-500">April 11, 2025</span></div></div></a></div></div><div data-index="1" class="slick-slide slick-active" tabindex="-1" aria-hidden="false" style="outline:none;width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="SMS vs. MMS vs. RCS: Choosing the right messaging channel for modern engagement" href="/resources/articles/sms-vs-mms-vs-rcs"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="SMS vs. MMS vs. RCS: Choosing the right messaging channel for modern engagement" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F54fd1173d8d088b69722bd3bb4b681cd26317fca-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F54fd1173d8d088b69722bd3bb4b681cd26317fca-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F54fd1173d8d088b69722bd3bb4b681cd26317fca-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">11<!-- --> min read</span></div><h4 class="text-display-xs font-bold">SMS vs. MMS vs. RCS: Choosing the right messaging channel for modern engagement</h4><span class="text-sm font-bold text-gray-500">December 16, 2025</span></div></div></a></div></div><div data-index="2" class="slick-slide slick-active" tabindex="-1" aria-hidden="false" style="outline:none;width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="The future of RCS messaging: Why RCS could be the next big marketing channel" href="/resources/articles/future-of-rcs-vs-sms"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="The future of RCS messaging: Why RCS could be the next big marketing channel" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5850e207f0b170c786d91cc9be10732404b1aa80-2400x1256.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5850e207f0b170c786d91cc9be10732404b1aa80-2400x1256.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5850e207f0b170c786d91cc9be10732404b1aa80-2400x1256.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">12<!-- --> min read</span></div><h4 class="text-display-xs font-bold">The future of RCS messaging: Why RCS could be the next big marketing channel</h4><span class="text-sm font-bold text-gray-500">September 18, 2024</span></div></div></a></div></div><div data-index="3" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="The complete guide to WhatsApp marketing" href="/resources/articles/whatsapp-marketing"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="The complete guide to WhatsApp marketing" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F514c24ca2a958646ac94de9b8903b9da02c4b37a-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F514c24ca2a958646ac94de9b8903b9da02c4b37a-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F514c24ca2a958646ac94de9b8903b9da02c4b37a-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">30<!-- --> min read</span></div><h4 class="text-display-xs font-bold">The complete guide to WhatsApp marketing</h4><span class="text-sm font-bold text-gray-500">March 24, 2025</span></div></div></a></div></div><div data-index="4" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="SMS, RCS, WhatsApp, and more: Choosing the right channels for your audience " href="/resources/articles/sms-rcs-whatsapp-right-channels-for-audience"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="SMS, RCS, WhatsApp, and more: Choosing the right channels for your audience " loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Feba2e0f40079711a591d9d08cbef35e05d1bb142-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Feba2e0f40079711a591d9d08cbef35e05d1bb142-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Feba2e0f40079711a591d9d08cbef35e05d1bb142-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="text-display-xs font-bold">SMS, RCS, WhatsApp, and more: Choosing the right channels for your audience </h4><span class="text-sm font-bold text-gray-500">April 11, 2025</span></div></div></a></div></div><div data-index="5" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="SMS vs. MMS vs. RCS: Choosing the right messaging channel for modern engagement" href="/resources/articles/sms-vs-mms-vs-rcs"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="SMS vs. MMS vs. RCS: Choosing the right messaging channel for modern engagement" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F54fd1173d8d088b69722bd3bb4b681cd26317fca-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F54fd1173d8d088b69722bd3bb4b681cd26317fca-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F54fd1173d8d088b69722bd3bb4b681cd26317fca-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">11<!-- --> min read</span></div><h4 class="text-display-xs font-bold">SMS vs. MMS vs. RCS: Choosing the right messaging channel for modern engagement</h4><span class="text-sm font-bold text-gray-500">December 16, 2025</span></div></div></a></div></div><div data-index="6" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="The future of RCS messaging: Why RCS could be the next big marketing channel" href="/resources/articles/future-of-rcs-vs-sms"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="The future of RCS messaging: Why RCS could be the next big marketing channel" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5850e207f0b170c786d91cc9be10732404b1aa80-2400x1256.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5850e207f0b170c786d91cc9be10732404b1aa80-2400x1256.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5850e207f0b170c786d91cc9be10732404b1aa80-2400x1256.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">12<!-- --> min read</span></div><h4 class="text-display-xs font-bold">The future of RCS messaging: Why RCS could be the next big marketing channel</h4><span class="text-sm font-bold text-gray-500">September 18, 2024</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="The complete guide to WhatsApp marketing" href="/resources/articles/whatsapp-marketing"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="The complete guide to WhatsApp marketing" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F514c24ca2a958646ac94de9b8903b9da02c4b37a-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F514c24ca2a958646ac94de9b8903b9da02c4b37a-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F514c24ca2a958646ac94de9b8903b9da02c4b37a-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">30<!-- --> min read</span></div><h4 class="text-display-xs font-bold">The complete guide to WhatsApp marketing</h4><span class="text-sm font-bold text-gray-500">March 24, 2025</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Overview</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Why Braze" href="/value-of-braze">Why Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Platform Overview" href="/product/overview">Braze Platform Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="How Braze Works" href="/product">How Braze Works</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Product</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Data Platform" href="/product/data-activation">Braze Data Platform</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI Decisioning Studio™" href="/product/brazeai-decisioning-studio">BrazeAI Decisioning Studio™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™ Agents" href="/product/ai-agents">BrazeAI™ Agents</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Cross-Channel Messaging" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Journey Orchestration" href="/product/journey-orchestration">Journey Orchestration</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reporting" href="/product/reporting-analytics">Reporting</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mobile App Messaging" href="/product/mobile-app-messaging">Mobile App Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Web Messaging" href="/product/web-messaging">Web Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="SMS/RCS" href="/product/sms">SMS/RCS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media Audience Sync" href="/product/audience-sync">Media Audience Sync</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Retail & eCommerce" href="/solutions/retail-and-ecommerce">Retail & eCommerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Financial Services" href="/solutions/financial-services">Financial Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Travel & Hospitality" href="/solutions/travel-hospitality">Travel & Hospitality</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media & Entertainment" href="/solutions/media-entertainment">Media & Entertainment</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Gaming" href="/solutions/gaming">Gaming</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="On Demand" href="/solutions/on-demand">On Demand</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Optimize Onboarding" href="/solutions/optimize-onboarding">Optimize Onboarding</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Boost Productivity" href="/product/boost-productivity">Boost Productivity</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Improve Acquisition" href="/solutions/improve-acquisition">Improve Acquisition</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reduce Churn" href="/solutions/reduce-churn">Reduce Churn</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Increase Engagement" href="/solutions/increase-engagement">Increase Engagement</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze for Engineering" href="/braze-for-engineering">Braze for Engineering</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Company</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="About Us" href="/company">About Us</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Careers" href="/company/careers">Careers</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="News" href="/company/news">News</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Investor Relations" href="https://investors.braze.com/overview/default.aspx">Investor Relations</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about ESG" href="https://esg.braze.com/overview/default.aspx">ESG</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Legal" href="/company/legal">Legal</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Contact Us & Locations" href="/company/contact">Contact Us & Locations</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 " aria-label="Resources" href="/resources">Resources</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Case Studies" href="/customers">Case Studies</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Blog" href="/resources/articles">Blog</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reports & Guides" href="/resources/reports-and-guides">Reports & Guides</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Videos" href="https://www.braze.com/resources/videos">Videos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Webinars & Events" href="/resources/webinars-and-events">Webinars & Events</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learning" href="https://learning.braze.com/">Learning</a></div><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 mt-6" aria-label="Documentation" href="/docs">Documentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Documentation Home" href="https://www.braze.com/docs">Documentation Home</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="User Guide" href="/docs/user_guide/introduction">User Guide</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Developer Guide" href="/docs/developer_guide/home">Developer Guide</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Partners</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Alloys: All Partners" href="/partners">Braze Alloys: All Partners</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Partner Portal" href="http://partner.braze.com/">Partner Portal</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Featured Reports</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="2026 Global Engagement Review" href="/resources/reports-and-guides/global-customer-engagement-review">2026 Global Engagement Review</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Support</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Support Overview" href="/success">Support Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Customer Services" href="/customer-support-services">Customer Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Customer Success" href="/customer-success">Customer Success</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Helpful Links</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Login" href="https://dashboard.braze.com/sign_in">Login</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="System Status" href="https://braze.statuspage.io/">System Status</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Technical Support" href="/docs/help/support#access-the-support-portal ">Technical Support</a></div></div></div></div><div class="flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4"><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">© <!-- -->2026<!-- --> Braze</div><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">All Rights Reserved</div><div class="text-xs font-normal md:border-r md:border-gray-500 md:pr-4"><button id="ot-sdk-btn" type="button" class="ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300" style="font:inherit">Cookies</button></div><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/company/legal/privacy">Privacy Policy</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/company/legal/braze-preference-center">Preference Center</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/sitemap.xml">Sitemap</a></div></div></footer><script src="/_next/static/chunks/webpack-2afa656f675362c8.js" async=""></script><script>(self.__next_f=self.__next_f||[]).push([0]);self.__next_f.push([2,null])</script><script>self.__next_f.push([1,"1:HL[\"/_next/static/media/2a8eef3e7605f77a-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n2:HL[\"/_next/static/media/54088f7615d464cb-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n3:HL[\"/_next/static/media/cb582783ce2d3356-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n4:HL[\"/_next/static/media/eb552532c19dec2b-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n5:HL[\"/_next/static/media/f91e284bb8ff37e3-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n6:HL[\"/_next/static/css/d85d6a0cbc49ff63.css\",\"style\"]\n7:HL[\"/_next/static/css/a53ed4fffe70f1d9.css\",\"style\"]\n8:HL[\"/_next/static/css/ac677f3becdb0fb9.css\",\"style\"]\n9:HL[\"/_next/static/css/6ec5e54ae379e487.css\",\"style\"]\n"])</script><script>self.__next_f.push([1,"a:I[54271,[],\"\"]\nd:I[55908,[],\"\"]\n10:I[27618,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"7039\",\"static/chunks/7039-2043547fbf600338.js\",\"9807\",\"static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/error-a1cfe1c0cd16ae13.js\"],\"default\"]\n11:I[61567,[],\"\"]\n13:I[31918,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"default\"]\n14:I[46139,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"\"]\n17:I[53126,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"default\"]\n1a:I[28697,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6470\",\"static/chunks/app/global-error-0a70c5e451e9c961.js\"],\"default\"]\ne:[\"locale\",\"en-us\",\"d\"]\nf:[\"slug\",\"messenger\",\"d\"]\n15:T460,window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage:"])</script><script>self.__next_f.push([1," 'denied',\n functionality_storage: 'denied',\n personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n ad_personalization: 'denied',\n region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU','SE','SI','MC','SK','MF','SM','GB','YT','IE','GF','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n wait_for_update: 500,\n });\n // Set default consent for all other regions\n gtag('consent', 'default', {\n ad_storage: 'granted',\n analytics_storage: 'granted',\n functionality_storage: 'granted',\n personalization_storage: 'granted',\n security_storage: 'granted',\n ad_user_data: 'granted',\n ad_personalization: 'granted',\n wait_for_update: 500,\n });\n 1b:[]\n"])</script><script>self.__next_f.push([1,"0:[\"$\",\"$La\",null,{\"buildId\":\"rs4PdJoYNL94klACI7DHw\",\"assetPrefix\":\"\",\"urlParts\":[\"\",\"partners\",\"technology-partners\",\"messenger\"],\"initialTree\":[\"\",{\"children\":[[\"locale\",\"en-us\",\"d\"],{\"children\":[\"(main)\",{\"children\":[\"partners\",{\"children\":[\"technology-partners\",{\"children\":[[\"slug\",\"messenger\",\"d\"],{\"children\":[\"__PAGE__\",{}]}]}]}]}]},\"$undefined\",\"$undefined\",true]}],\"initialSeedData\":[\"\",{\"children\":[[\"locale\",\"en-us\",\"d\"],{\"children\":[\"(main)\",{\"children\":[\"partners\",{\"children\":[\"technology-partners\",{\"children\":[[\"slug\",\"messenger\",\"d\"],{\"children\":[\"__PAGE__\",{},[[\"$Lb\",\"$Lc\",null],null],null]},[null,[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\",\"(main)\",\"children\",\"partners\",\"children\",\"technology-partners\",\"children\",\"$f\",\"children\"],\"error\":\"$10\",\"errorStyles\":[],\"errorScripts\":[],\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[null,[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\",\"(main)\",\"children\",\"partners\",\"children\",\"technology-partners\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[null,[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\",\"(main)\",\"children\",\"partners\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[[null,\"$L12\"],null],null]},[[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/d85d6a0cbc49ff63.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"1\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/a53ed4fffe70f1d9.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"2\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/ac677f3becdb0fb9.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"3\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/6ec5e54ae379e487.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]],[\"$\",\"html\",null,{\"lang\":\"en-us\",\"suppressHydrationWarning\":true,\"children\":[[\"$\",\"head\",null,{\"children\":[[\"$\",\"$L13\",null,{}],[[\"$\",\"$L14\",null,{\"id\":\"onetrust-sdk-script\",\"src\":\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\",\"strategy\":\"beforeInteractive\",\"data-document-language\":\"true\",\"type\":\"text/javascript\",\"data-domain-script\":\"a4189af1-fcc1-4ec1-9f51-e3bc768c6650\"}],[\"$\",\"$L14\",null,{\"id\":\"onetrust-init\",\"strategy\":\"afterInteractive\",\"children\":\"function OptanonWrapper() {}\"}]],[\"$\",\"$L14\",null,{\"id\":\"gtm-consent-mode\",\"strategy\":\"beforeInteractive\",\"children\":\"$15\"}],[[\"$\",\"$L14\",null,{\"id\":\"gtm-init\",\"strategy\":\"beforeInteractive\",\"children\":\"(function(w,l){\\n w[l]=w[l]||[];\\n w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\\n })(window,'dataLayer');\"}],[\"$\",\"$L14\",null,{\"id\":\"gtm-script\",\"strategy\":\"beforeInteractive\",\"async\":true,\"src\":\"https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ\"}]],\"$L16\",[\"$\",\"$L17\",null,{}],[\"$\",\"link\",null,{\"rel\":\"icon\",\"href\":\"/favicon.ico\",\"sizes\":\"any\"}]]}],[\"$\",\"body\",null,{\"className\":\"__variable_97c7bb en-us-locale\",\"children\":[[\"$\",\"noscript\",null,{\"children\":[\"$\",\"iframe\",null,{\"src\":\"https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ\",\"height\":\"0\",\"width\":\"0\",\"style\":{\"display\":\"none\",\"visibility\":\"hidden\"}}]}],\"$L18\"]}],null]}]],null],null]},[null,[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":[[\"$\",\"title\",null,{\"children\":\"404: This page could not be found.\"}],[\"$\",\"div\",null,{\"style\":{\"fontFamily\":\"system-ui,\\\"Segoe UI\\\",Roboto,Helvetica,Arial,sans-serif,\\\"Apple Color Emoji\\\",\\\"Segoe UI Emoji\\\"\",\"height\":\"100vh\",\"textAlign\":\"center\",\"display\":\"flex\",\"flexDirection\":\"column\",\"alignItems\":\"center\",\"justifyContent\":\"center\"},\"children\":[\"$\",\"div\",null,{\"children\":[[\"$\",\"style\",null,{\"dangerouslySetInnerHTML\":{\"__html\":\"body{color:#000;background:#fff;margin:0}.next-error-h1{border-right:1px solid rgba(0,0,0,.3)}@media (prefers-color-scheme:dark){body{color:#fff;background:#000}.next-error-h1{border-right:1px solid rgba(255,255,255,.3)}}\"}}],[\"$\",\"h1\",null,{\"className\":\"next-error-h1\",\"style\":{\"display\":\"inline-block\",\"margin\":\"0 20px 0 0\",\"padding\":\"0 23px 0 0\",\"fontSize\":24,\"fontWeight\":500,\"verticalAlign\":\"top\",\"lineHeight\":\"49px\"},\"children\":\"404\"}],[\"$\",\"div\",null,{\"style\":{\"display\":\"inline-block\"},\"children\":[\"$\",\"h2\",null,{\"style\":{\"fontSize\":14,\"fontWeight\":400,\"lineHeight\":\"49px\",\"margin\":0},\"children\":\"This page could not be found.\"}]}]]}]}]],\"notFoundStyles\":[]}]],null],\"couldBeIntercepted\":false,\"initialHead\":[null,\"$L19\"],\"globalErrorComponent\":\"$1a\",\"missingSlots\":\"$W1b\"}]\n"])</script><script>self.__next_f.push([1,"1d:I[78748,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8649\",\"static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js\"],\"default\"]\n1e:I[75318,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"ThemeProvider\"]\n1f:I[21330,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"MarketoFormsProvider\"]\n20:I[41610,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"BrazeSdkProvider\"]\n21:I[78589,[\"2574\",\"static/ch"])</script><script>self.__next_f.push([1,"unks/2574-983010db2095872b.js\",\"7039\",\"static/chunks/7039-2043547fbf600338.js\",\"6816\",\"static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js\"],\"default\"]\n23:I[55150,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"OneTrustReinit\"]\n1c:T15c5,"])</script><script>self.__next_f.push([1,"window._vwo_code||(function(){var w=window,d=document;var account_id=1198045,version=2.2,settings_tolerance=2000,hide_element='body',hide_element_style='opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important';if(f=!1,v=d.querySelector('#vwoCode'),cc={},-1\u003cd.URL.indexOf('__vwo_disable__')||w._vwo_code)return;try{var e=JSON.parse(localStorage.getItem('_vwo_'+account_id+'_config'));cc=e\u0026\u0026'object'==typeof e?e:{}}catch(e){}function r(t){try{return decodeURIComponent(t)}catch(e){return t}}var s=(()=\u003e{var e={combination:[],combinationChoose:[],split:[],exclude:[],uuid:null,consent:null,optOut:null},t=d.cookie||'';if(t)for(var i,n,o=/(?:^|;\\s*)(?:(_vis_opt_exp_(\\d+)_combi=([^;]*))|(_vis_opt_exp_(\\d+)_combi_choose=([^;]*))|(_vis_opt_exp_(\\d+)_split=([^:;]*))|(_vis_opt_exp_(\\d+)_exclude=[^;]*)|(_vis_opt_out=([^;]*))|(_vwo_global_opt_out=[^;]*)|(_vwo_uuid=([^;]*))|(_vwo_consent=([^;]*)))/g;null!==(i=o.exec(t));)try{i[1]?e.combination.push({id:i[2],value:r(i[3])}):i[4]?e.combinationChoose.push({id:i[5],value:r(i[6])}):i[7]?e.split.push({id:i[8],value:r(i[9])}):i[10]?e.exclude.push({id:i[11]}):i[12]?e.optOut=r(i[13]):i[14]?e.optOut=!0:i[15]?e.uuid=r(i[16]):i[17]\u0026\u0026(n=r(i[18]),e.consent=n\u0026\u00263\u003c=n.length?n.substring(0,3):null)}catch(e){}return e})();function n(){var e=(()=\u003e{if(w.VWO\u0026\u0026Array.isArray(w.VWO))for(var e=0;e\u003cw.VWO.length;e++){var t=w.VWO[e];if(Array.isArray(t)\u0026\u0026('setVisitorId'===t[0]||'setSessionId'===t[0]))return!0}return!1})(),t='a='+account_id+'\u0026u='+encodeURIComponent(w._vis_opt_url||d.URL)+'\u0026vn='+version+'\u0026ph=1'+('undefined'!=typeof platform?'\u0026p='+platform:'')+'\u0026st='+w.performance.now(),e=(!e\u0026\u0026((e=(()=\u003e{var e,t=[],i={},n=w.VWO\u0026\u0026w.VWO.appliedCampaigns||{};for(e in n){var o=n[e]\u0026\u0026n[e].v;o\u0026\u0026(t.push(e+'-'+o+'-1'),i[e]=!0)}if(s\u0026\u0026s.combination)for(var r=0;r\u003cs.combination.length;r++){var a=s.combination[r];i[a.id]||t.push(a.id+'-'+a.value)}return t.join('|')})())\u0026\u0026(t+='\u0026c='+e),(e=(()=\u003e{var e=[],t={};if(s\u0026\u0026s.combinationChoose)for(var i=0;i\u003cs.combinationChoose.length;i++){var n=s.combinationChoose[i];e.push(n.id+'-'+n.value),t[n.id]=!0}if(s\u0026\u0026s.split)for(var o=0;o\u003cs.split.length;o++)t[(n=s.split[o]).id]||e.push(n.id+'-'+n.value);return e.join('|')})())\u0026\u0026(t+='\u0026cc='+e),e=(()=\u003e{var e={},t=[];if(w.VWO\u0026\u0026Array.isArray(w.VWO))for(var i=0;i\u003cw.VWO.length;i++){var n=w.VWO[i];if(Array.isArray(n)\u0026\u0026'setVariation'===n[0]\u0026\u0026n[1]\u0026\u0026Array.isArray(n[1]))for(var o=0;o\u003cn[1].length;o++){var r,a=n[1][o];a\u0026\u0026'object'==typeof a\u0026\u0026(r=a.e,a=a.v,r)\u0026\u0026a\u0026\u0026(e[r]=a)}}for(r in e)t.push(r+'-'+e[r]);return t.join('|')})())\u0026\u0026(t+='\u0026sv='+e),s\u0026\u0026s.optOut\u0026\u0026(t+='\u0026o='+s.optOut),(()=\u003e{var e=[],t={};if(s\u0026\u0026s.exclude)for(var i=0;i\u003cs.exclude.length;i++){var n=s.exclude[i];t[n.id]||(e.push(n.id),t[n.id]=!0)}return e.join('|')})());return e\u0026\u0026(t+='\u0026e='+e),s\u0026\u0026s.uuid\u0026\u0026(t+='\u0026id='+s.uuid),s\u0026\u0026s.consent\u0026\u0026(t+='\u0026consent='+s.consent),w.name\u0026\u0026-1\u003cw.name.indexOf('_vis_preview')\u0026\u0026(t+='\u0026pM=true'),w.VWO\u0026\u0026w.VWO.ed\u0026\u0026(t+='\u0026ed='+w.VWO.ed),t}code={nonce:v\u0026\u0026v.nonce,library_tolerance:function(){return'undefined'!=typeof library_tolerance?library_tolerance:void 0},settings_tolerance:function(){return cc.sT||settings_tolerance},hide_element_style:function(){return'{'+(cc.hES||hide_element_style)+'}'},hide_element:function(){return performance.getEntriesByName('first-contentful-paint')[0]?'':'string'==typeof cc.hE?cc.hE:hide_element},getVersion:function(){return version},finish:function(e){var t;f||(f=!0,(t=d.getElementById('_vis_opt_path_hides'))\u0026\u0026t.parentNode.removeChild(t),e\u0026\u0026((new Image).src='https://dev.visualwebsiteoptimizer.com/ee.gif?a='+account_id+e))},finished:function(){return f},addScript:function(e){var t=d.createElement('script');t.type='text/javascript',e.src?t.src=e.src:t.text=e.text,v\u0026\u0026t.setAttribute('nonce',v.nonce),d.getElementsByTagName('head')[0].appendChild(t)},load:function(e,t){t=t||{};var i=new XMLHttpRequest;i.open('GET',e,!0),i.withCredentials=!t.dSC,i.responseType=t.responseType||'text',i.onload=function(){if(t.onloadCb)return t.onloadCb(i,e);200===i.status?w._vwo_code.addScript({text:i.responseText}):w._vwo_code.finish('\u0026e=loading_failure:'+e)},i.onerror=function(){if(t.onerrorCb)return t.onerrorCb(e);w._vwo_code.finish('\u0026e=loading_failure:'+e)},i.send()},init:function(){var e,t,i=this.settings_tolerance(),i=(w._vwo_settings_timer=setTimeout(function(){w._vwo_code.finish()},i),'body'!==this.hide_element()?(e=d.createElement('style'),t=(i=this.hide_element())?i+this.hide_element_style():'',i=d.getElementsByTagName('head')[0],e.setAttribute('id','_vis_opt_path_hides'),v\u0026\u0026e.setAttribute('nonce',v.nonce),e.setAttribute('type','text/css'),e.styleSheet?e.styleSheet.cssText=t:e.appendChild(d.createTextNode(t)),i.appendChild(e)):(e=d.getElementsByTagName('head')[0],(t=d.createElement('div')).style.cssText='z-index: 2147483647 !important;position: fixed !important;left: 0 !important;top: 0 !important;width: 100% !important;height: 100% !important;background:white!important;',t.setAttribute('id','_vis_opt_path_hides'),t.classList.add('_vis_hide_layer'),e.parentNode.insertBefore(t,e.nextSibling)),'https://dev.visualwebsiteoptimizer.com/j.php?'+n());-1!==w.location.search.indexOf('_vwo_xhr')?this.addScript({src:i}):this.load(i+'\u0026x=true',{l:1})}};w._vwo_code=code;code.init();})();(function(){var t=window;function d(){var e;t._vwo_code\u0026\u0026(e=d.hidingStyle=document.getElementById('_vis_opt_path_hides')||d.hidingStyle,t._vwo_code.finished()||t._vwo_code.libExecuted||t.VWO\u0026\u0026t.VWO.dNR||(document.getElementById('_vis_opt_path_hides')||document.getElementsByTagName('head')[0].appendChild(e),requestAnimationFrame(d)))}d();})();"])</script><script>self.__next_f.push([1,"16:[[\"$\",\"link\",null,{\"rel\":\"preconnect\",\"href\":\"https://dev.visualwebsiteoptimizer.com\"}],[\"$\",\"script\",null,{\"type\":\"text/javascript\",\"id\":\"vwoCode\",\"dangerouslySetInnerHTML\":{\"__html\":\"$1c\"}}]]\n"])</script><script>self.__next_f.push([1,"18:[\"$\",\"$L1d\",null,{\"formats\":\"$undefined\",\"locale\":\"en-us\",\"messages\":{\"customerStoryHeading\":\"Customer Stories\",\"customerStorySubHeading\":\"See how companies of all sizes are exceeding expectations with Braze.\",\"paginationNext\":\"Next\",\"paginationPrev\":\"Previous\",\"paginationGoTo\":\"Pagination link to page number {pageNumber}\",\"scrollTo\":\"scroll to {label}{href}\",\"successStoryHeading\":\"Check out our success stories.\",\"subscribe\":\"SUBSCRIBE\",\"newsletterDesc\":\"Sign up for regular updates from Braze.\",\"conversionPanelHeading\":\"It's time to be a better marketer\",\"getStarted\":\"Get Started\",\"seeHowBrazeWorks\":\"See How Braze Works\",\"resources\":\"Resources\",\"caseStudies\":\"Case Studies\",\"readTime\":\" min read\",\"caseStudyRelatedListingHeading\":\"Check out more Case Studies\",\"caseStudyRelatedListingButton\":\"View Case Studies\",\"blogRelatedListingButton\":\"View the Blog\",\"reportAndGuideRelatedListingHeading\":\"Check out more Reports \u0026 Guides.\",\"reportAndGuideRelatedListingButton\":\"View Case Reports \u0026 Guides\",\"blog\":\"Blog\",\"report\":\"Report\",\"guide\":\"Guide\",\"case study\":\"Case Study\",\"video\":\"Video\",\"technology\":\"Technology\",\"event\":\"Event\",\"webinar\":\"Webinar\",\"partners\":\"Partners\",\"solutions\":\"Solutions\",\"amplifiers\":\"Amplifiers\",\"reportsAndGuides\":\"Reports \u0026 Guides\",\"webinarsAndEvents\":\"Webinars \u0026 Events\",\"publishedOn\":\"Published on\",\"editedOn\":\"Last edited on\",\"problem\":\"Problem\",\"strategy\":\"Strategy\",\"results\":\"Results\",\"byTheMetric\":\"BY THE METRICS\",\"alloysPartnerships\":\"ALLOYS PARTNERSHIPS\",\"featuredTopics\":\"FEATURED TOPICS\",\"productsUsed\":\"PRODUCTS USED\",\"author\":\"AUTHOR{plural}\",\"partnerItem1\":\"Expand what's possible with a Technology Partner\",\"partnerItem2\":\"Evolve and implement your strategy with a Solutions Partner\",\"partnerItem3\":\"Help Braze Customers Drive Customer Engagement\",\"partnerItemLabel1\":\"Explore Technology Partners\",\"solutionPartnerExplore\":\"Explore Delivery Partners\",\"deliveryPartnerExplore\":\"Explore Delivery Partners\",\"partnerItemLabel3\":\"Become a Partner\",\"technologyPartnerHeading\":\"Technology Partners\",\"technologyPartnerSubheading\":\"Make the most of our open, flexible ecosystem—built to work seamlessly with the technologies your team uses to create more meaningful customer experiences. Explore our 140+ Technology Partnership Integrations.\",\"technologyPartnerExplore\":\"Explore Technology Partners\",\"technologyPartnerCTA1\":\"Become a Technology Partner\",\"partnerContentBoxHeading1\":\"Join our open technology ecosystem\",\"partnerContentBoxDescription1\":\"Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.\",\"partnerContentBoxHeading2\":\"Join our global services network\",\"partnerContentBoxDescription2\":\"Agencies, consultants, and systems integrators build robust service offerings with Braze.\",\"partnerSwitchHeading\":\"Shape the future of customer engagement with us\",\"partnerSwitchContent1\":\"Differentiate your product and service offerings\",\"partnerSwitchContent2\":\"Join a global community of innovators\",\"partnerSwitchContent3\":\"Tap into training, certification, marketing, and sales program support\",\"solutionPartnerHeading\":\"Meet our Delivery Partners\",\"solutionPartnerSubheading\":\"Unlock the full value of the Braze platform with our global network of agencies, consultancies, and systems integrators. Whether you need help with end-to-end migration, technical implementation, or long-term strategy, our Delivery partners have the expertise to bring powerful customer experiences to life. We work with the world’s leading service providers to ensure your team is ready to scale and succeed.\",\"solutionPartnerCTA\":\"Become a Delivery Partner\",\"eventsDescription\":\"Check out our upcoming events, on and offline.\",\"eventsAndWebinars\":\"Events and Webinars\",\"upcomingE\u0026W\":\"Upcoming Events and Webinars\",\"upcomingEvent\":\"Upcoming Events\",\"pastEvent\":\"Past Events\",\"pastE\u0026W\":\"Past Events and Webinars\",\"blogHeading\":\"Welcome to the Blog\",\"blogSubheading\":\"Thought leadership and key insights from customer engagement experts at Braze.\",\"reportAndGuideHeading\":\"Reports and Guides\",\"reportAndGuideSubeading\":\"Check out our articles and guides on the latest in customer engagement.\",\"readReportAndGuide\":\"Read our Reports \u0026 Guides\",\"videoHeading\":\"Welcome to the Braze Videos\",\"videoSubheading\":\"Thought leadership and key insights from customer engagement experts at Braze.\",\"relatedContent\":\"Related Content\",\"404Error\":\"404 ERROR\",\"404Heading\":\"Sorry, we can’t seem to find the page you’re looking for.\",\"404CTA1\":\"Go to Homepage\",\"404CTA2\":\"Go to Resource Hub\",\"glossary\":\"Glossary\",\"glossaryHeading\":\"The Braze Glossary\",\"glossarySubheading\":\"Explore the most common acronyms and phrases at Braze.\",\"newsHeading\":\"Braze News\",\"newsSubheading1\":\"Check out the latest press about Braze.\",\"newsSubheading2\":\"Interested in including us in a story? Contact press@braze.com\",\"news\":\"News\",\"mediaCoverage\":\"Media Coverage\",\"mediaAssets\":\"Media Assets\",\"pressRelease\":\"Press Release\",\"media1\":\"Braze Logo\",\"media2\":\"Bill Magnuson Headshot\",\"media3\":\"Jon Hyman Headshot\",\"media4\":\"Braze Group Photo\",\"searchGlossary\":\"Search the Glossary\",\"tableOfContents\":\"TABLE OF CONTENTS\",\"definition\":\"DEFINITION\",\"usedInSentences\":\"USED IN A SENTENCE\",\"back\":\"Back\",\"backToTop\":\"Back to top\",\"whatisPartner\":\"What is {partner}?\",\"howWeWorkTogether\":\"How we work together\",\"aboutPartnerSolution\":\"About {solution}\",\"region\":\"Region\",\"regions\":\"Regions\",\"viewDocumentation\":\"View Documentation\",\"viewPartnerWebsite\":\"View Partner Website\",\"viewMore\":\"View More\",\"home\":\"Home\",\"resourceHub\":\"Resource Hub\",\"resourceHeading\":\"Thought leadership, tips, and tricks for world-class customer engagement\",\"search\":\"Search\",\"clear\":\"Clear\",\"articles\":\"Articles\",\"article\":\"Article\",\"videos\":\"Videos\",\"webinars\":\"Webinars\",\"featuredStories\":\"Featured Stories\",\"resourceDesc1\":\"Discover the most recent marketing insights.\",\"resourceDesc2\":\"Read how brands are achieving their biggest milestones\",\"viewCategory\":\"View Category\",\"searchHeading\":\"Find what you’re looking for.\",\"searchSubheading\":\"Search our content to learn more about attracting and retaining customers.\",\"relatedSearch\":\"RELATED SEARCHES\",\"showingResults\":\"Showing {count} results\",\"newest\":\"Newest\",\"oldest\":\"Oldest\",\"sortBy\":\"Sort by\",\"checkMoreVideos\":\"Check out more videos\",\"viewVideos\":\"View Videos\",\"checkMoreWebinars\":\"Check out more Webinars\",\"viewWebinars\":\"View Webinars\",\"checkMorePressReleases\":\"Check out more press releases\",\"viewPressReleases\":\"View more press releases\",\"latestNewsAnnouncements\":\"Latest News Announcements\",\"page\":\"page\",\"productPage\":\"Product Page\",\"searchPlaceHolder\":\"Enter search term\",\"signUp\":\"SIGN UP\",\"readMore\":\"Read More\",\"useCase\":\"Use Case\",\"topic\":\"Topic\",\"product\":\"Product\",\"industry\":\"Industry\",\"all\":\"All\",\"eventType\":\"Event Type\",\"pressReleaseHeading\":\"Braze Press Releases\",\"pressReleaseSubheading1\":\"Check out the latest press about Braze.\",\"pressReleaseSubheading2\":\"Interested in including us in a story? Contact press@braze.com\",\"amplifiersPartnerHeading\":\"Braze Amplifiers\",\"solutionsFeatured\":\"Featured Solutions\",\"partnersFeatured\":\"Featured Partners\",\"partnersHero\":\"Partners hero\",\"partnersHeroTitle\":\"Become a Partner: Shape the future of customer engagement with us\",\"brazeAlloysPartnerNetwork\":\"Braze Alloys Partner Network\",\"amplifiersPartnerSubheading\":\"Supercharge the power of Braze with pre-built partner solutions designed to accelerate success. Developed by our trusted partners, these solutions tackle specific business and industry needs, helping you achieve more, faster.\",\"amplifiersPartnerExplore\":\"Explore Amplifiers\",\"verifiedPartner\":\"Verified Partner\",\"featuredContent\":\"Featured Content\",\"formInvalidOptinValue\":\"Please select one option only and then submit your preference.\",\"formInvalidBusinessEmail\":\"Please enter your business email address.\",\"formMultistepRequired\":\"Please fill in required fields before proceeding.\",\"formMultistepInvalid\":\"Please correct the invalid fields above before proceeding.\",\"formMultistepInstruction\":\"Fill out form: Step {step} of 2\",\"contentType\":\"Content type\",\"tldr\":\"TL:DR\",\"category\":\"Category\",\"A-Z\":\"A-Z\",\"Z-A\":\"Z-A\",\"deselectAll\":\"Deselect all\",\"noSearchResults\":\"No results found\",\"partnerSearchHeading\":\"Explore our Partners\",\"partnerSearchSubheading\":\"Explore and connect with our trusted Technology and Solution partners.\",\"formPostSubmitLink\":\"Go To Resource\",\"formPostSubmitDownload\":\"Download Resource\",\"contactSupportHeading\":\"Looking for Tech Support?\",\"contactSupportDescription\":\"Submit a support case directly in the Braze dashboard.\",\"connectWithSales\":\"Connect with Sales\",\"loading\":\"Loading...\",\"howCanWeHelp\":\"How can we help?\",\"imLookingFor\":\"I'm looking for...\",\"relatedTags\":\"Related Tags\",\"noJobsFound\":\"No jobs found\",\"errorMessageUnexpected\":\"An unexpected error occurred. Please try again.\",\"thankYou\":\"Thank you!\",\"solution\":\"Solution\",\"slogan\":\"Be Absolutely Engaging.\",\"seoDescription\":\"Power customer-centric interactions between consumers and brands in real-time.\",\"preferenceCenterBannerText\":\"You have been opted out of Advertising Cookies. To opt out of other types of sharing, please opt out of personalized advertising below. Braze does not otherwise sell or share your personal data. For more information, please see our\",\"preferenceCenterBannerLinkText\":\"California Notice at Collection\",\"faq\":\"FAQ\",\"frequentlyAskedQuestions\":\"Frequently Asked Questions\",\"test_singleBraces\":\"Hello {name}\",\"test_doubleBraces\":\"Hello {{name}}\",\"test_multipleVars\":\"{name} lives in {city}\",\"allRightsReserved\":\"All Rights Reserved\",\"cookies\":\"Cookies\",\"doNotSellOrShareMyPersonalInformation\":\"Do Not Sell or Share My Personal Information\",\"blogDetailPage\":{\"summary\":\"Summary\",\"show more\":\"Show more\",\"show less\":\"Show less\"},\"videoThumbnail\":\"video thumbnail\",\"videoPlayButton\":\"play video\",\"youtubeIframe\":\"Embedded YouTube Video\"},\"now\":\"$undefined\",\"timeZone\":\"UTC\",\"children\":[[\"$\",\"$L1e\",null,{\"children\":[\"$\",\"$L1f\",null,{\"children\":[\"$\",\"$L20\",null,{\"children\":[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\"],\"error\":\"$21\",\"errorStyles\":[],\"errorScripts\":[],\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$L22\",\"notFoundStyles\":[]}]}]}]}],[\"$\",\"$L23\",null,{}]]}]\n"])</script><script>self.__next_f.push([1,"24:I[25007,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"GlobalBanner\"]\n25:I[35807,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"TrackedLink\"]\n26:I[13928,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/319"])</script><script>self.__next_f.push([1,"8-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8649\",\"static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js\"],\"Image\"]\n27:I[13167,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"MobileMenuToggle\"]\n28:I[28519,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"NavMenu\"]\n29:I[23897,[\"5494\",\"static/chunks/ffb7"])</script><script>self.__next_f.push([1,"5e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"default\"]\n2a:I[72411,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"\"]\n2b:I[48063,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-"])</script><script>self.__next_f.push([1,"8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"DoNotSellLink\"]\n2c:I[59467,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"CaliforniaNoticeLink\"]\n2d:\"$Sreact.suspense\"\n2f:I[94694,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8649\",\"static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js\"],\"Button\"]\n"])</script><script>self.__next_f.push([1,"12:[[\"$\",\"header\",null,{\"id\":\"site-header\",\"className\":\"fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50\",\"data-site-header\":true,\"children\":[[\"$\",\"$L24\",null,{}],[\"$\",\"nav\",null,{\"id\":\"main-nav-container\",\"className\":\"container flex items-center h-full\",\"aria-label\":\"Main site\",\"children\":[[\"$\",\"$L25\",null,{\"className\":\"flex shrink-0 grow-0 basis-20 items-center xl:mr-10\",\"href\":\"/\",\"trackingText\":\"Homepage (Logo)\",\"data-event-name\":\"Header\",\"data-event-label\":\"Logo\",\"aria-label\":\"Homepage\",\"children\":[\"$\",\"$L26\",null,{\"src\":{\"src\":\"/_next/static/media/logo.210d28cb.png\",\"height\":47,\"width\":100,\"blurDataURL\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAHlBMVEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC3KG9qAAAACnRSTlMEZ3cZikwfPVxX83pwGAAAAAlwSFlzAAALEwAACxMBAJqcGAAAACVJREFUeJwVxcERACAIA8FLAqj9N+ywn+WSzCS4LKmM+u3NOoYPBzUAV9vBJ7AAAAAASUVORK5CYII=\",\"blurWidth\":8,\"blurHeight\":4},\"width\":100,\"height\":32,\"alt\":\"braze\",\"loading\":\"lazy\",\"className\":\"block\"}]}],[\"$\",\"$L27\",null,{\"mainCta\":{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"title\":\"Get Started\"},\"children\":[[\"$\",\"$L28\",null,{\"navItems\":[{\"_key\":\"d5824836636a5971c91645524813c681\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"link\":\"product/data-activation\",\"title\":\"Data Activation\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"title\":\"Personalization\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/testing-experimentation\",\"title\":\"Experimentation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/cross-channel-messaging\",\"title\":\"Cross-Channels\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/audience-sync\",\"title\":\"Media Sync\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Messaging\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"Introducing Sage AI by Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\"}},\"navFooter\":null,\"navLink\":\"/value-of-braze\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"8ef2089e6311\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"title\":\"Product Overview\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/product\",\"title\":\"How it Works\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/sage-ai\",\"specialBranding\":\"sageAi\",\"title\":\"Introducing Sage AI by Braze\"}]}]},\"title\":\"Why Braze?\"},{\"_key\":\"5ab47b4b58cda1c3114776ea34ce2ae7\",\"_type\":\"experiment\",\"brazeFeatureFlagId\":\"FY26Q404\",\"navFooter\":null,\"status\":\"active\",\"title\":\"FY26Q404 | Nav experiment | Product\",\"variantIdPropertyName\":\"variant\",\"variants\":[{\"_key\":\"e03c6df8dbef\",\"_type\":\"experimentVariant\",\"isDefault\":true,\"title\":\"Default\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"UPDATES\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"FY26Q404\"},{\"_key\":\"03e2c7833fb9588223b72d76ef6ad222\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 01\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-01\"},{\"_key\":\"e5b915a1604562980a83d35416ca4c04\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 02\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"b300fa7ee1b4\",\"_type\":\"navItemList\",\"heading\":\"OVERVIEW\",\"navItems\":[{\"_key\":\"d27645a7fb45\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/overview\",\"specialBranding\":\"orange-fade-square\",\"title\":\"The Braze Platform\"}]},{\"_key\":\"329ff897a436\",\"_type\":\"navItemList\",\"heading\":\"CAPABILITIES\",\"navItems\":[{\"_key\":\"17595113e186\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Braze Data Platform\"},{\"_key\":\"af6b54363480\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAl™\"},{\"_key\":\"230e58bcffd3\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Journey Orchestration\"},{\"_key\":\"71161146b74c\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"93881cd20a70\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"specialBranding\":\"purple-fade-square\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"a083cece87ed\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Reporting \u0026 Analytics\"},{\"_key\":\"f1f4e7082bd5\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Cross-Channel\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically-integrated technology\"}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":false,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-02\"}]},{\"_key\":\"d569f32d74f4\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"9a21a868f0c0\",\"_type\":\"navItemList\",\"heading\":\"Industries\",\"navItems\":[{\"_key\":\"55197816f85c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/solutions/retail-and-ecommerce\",\"title\":\"Retail \u0026 eCommerce\"},{\"_key\":\"e76c29cb4353\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/solutions/financial-services\",\"title\":\"Financial Services\"},{\"_key\":\"5d891afbc048\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"map-01\",\"provider\":\"braze\"},\"link\":\"/solutions/travel-hospitality\",\"title\":\"Travel \u0026 Hospitality\"},{\"_key\":\"fa8ecd329386\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/solutions/media-entertainment\",\"title\":\"Media \u0026 Entertainment\"},{\"_key\":\"d33ef9ea03bd\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"gaming-pad-01\",\"provider\":\"braze\"},\"link\":\"/solutions/gaming\",\"title\":\"Gaming\"},{\"_key\":\"f0b81fe7e5e1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"play\",\"provider\":\"braze\"},\"link\":\"/solutions/on-demand\",\"title\":\"On Demand\"},{\"_key\":\"bd9b98bde7d2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"heart-rounded\",\"provider\":\"braze\"},\"link\":\"/solutions/qsr\",\"title\":\"QSR\"}]},{\"_key\":\"c804b611c42c\",\"_type\":\"navItemList\",\"heading\":\"Use Cases\",\"navItems\":[{\"_key\":\"0c31a4e9ac4b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/solutions/optimize-onboarding\",\"title\":\"Optimize Onboarding\"},{\"_key\":\"0f75c9326c4a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pencil-01\",\"provider\":\"braze\"},\"link\":\"/solutions/boost-productivity\",\"title\":\"Boost Productivity\"},{\"_key\":\"00a88b4ca66c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pie-chart-01\",\"provider\":\"braze\"},\"link\":\"/solutions/improve-acquisition\",\"title\":\"Improve Acquisitions\"},{\"_key\":\"810bf8be090b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-down-01\",\"provider\":\"braze\"},\"link\":\"/solutions/reduce-churn\",\"title\":\"Reduce Churn\"},{\"_key\":\"6f3d8d912978\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-notification-square\",\"provider\":\"braze\"},\"link\":\"/solutions/increase-engagement\",\"title\":\"Increase Engagement\"}]},{\"_key\":\"f5d12a81c390\",\"_type\":\"navItemList\",\"heading\":\"Braze For\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-01\",\"provider\":\"braze\"},\"link\":\"/braze-for-engineering\",\"title\":\"Engineering\"},{\"_key\":\"9c23e5c36a6f\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"users-03\",\"provider\":\"braze\"},\"link\":\"/braze-for-startups\",\"title\":\"Startups\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"_type\":\"featuredContentCard\",\"content\":{\"_type\":\"report\",\"featuredImage\":{\"alt\":\"Smiling man holding a smartphone next to \\\"GLOBAL Customer Engagement Review 2026\\\" and the Braze logo.\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png\"}},\"language\":\"en-us\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6ed47717b43211357438a20fc374b0f988cd33d6-1300x540-png\",\"_type\":\"reference\"}},\"pageTitle\":\"Global Customer Engagement Review\",\"slug\":{\"_type\":\"slug\",\"current\":\"global-customer-engagement-review\"}}},\"description\":\"For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands\",\"heading\":\"2026 Global Customer Engagement Review\"}]},\"title\":\"Solutions\"},{\"_key\":\"c16a182d80e0\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"c73a41ed4314\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"4ce304ab6dfe\",\"_type\":\"navItem\",\"description\":\"Explore and connect with our trusted Technology or Solutions partners\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\",\"provider\":\"braze\"},\"link\":\"/partners\",\"title\":\"Braze Alloys\"},{\"_key\":\"93df7b88a2a4\",\"_type\":\"navItem\",\"description\":\"Discover our partnerships with the world's leading agencies, consultancies, and system integrators\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/partners/solutions-partners\",\"title\":\"Delivery Partners\"},{\"_key\":\"778232c055b9\",\"_type\":\"navItem\",\"description\":\"Explore our 140+ technology partnership integrations\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-02\",\"provider\":\"braze\"},\"link\":\"/partners/technology-partners\",\"title\":\"Technology Partners\"},{\"_key\":\"ecb8ef4b62da\",\"_type\":\"navItem\",\"description\":\"Supercharge the power of Braze with pre-built partner solutions designed to accelerate success\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"announcement-02\",\"provider\":\"braze\"},\"link\":\"/partners/braze-amplifiers\",\"title\":\"Braze Amplifiers\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":null,\"title\":\"Partners\"},{\"_key\":\"b2a01e682676\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"134d99094533\",\"_type\":\"navItemList\",\"heading\":\"Learn\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/resources\",\"title\":\"Resources Hub\"},{\"_key\":\"16600c98c60c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"thumbs-up\",\"provider\":\"braze\"},\"link\":\"/customers\",\"title\":\"Case Studies\"},{\"_key\":\"05eabdb4e95a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/resources/articles\",\"title\":\"Blog\"},{\"_key\":\"7726c804d339\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"line-chart-up-04\",\"provider\":\"braze\"},\"link\":\"/resources/reports-and-guides\",\"title\":\"Reports \u0026 Guides\"},{\"_key\":\"f0643f69d3e6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/resources/videos\",\"title\":\"Videos\"},{\"_key\":\"1e6237729c32\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"ticket-01\",\"provider\":\"braze\"},\"link\":\"/resources/webinars-and-events\",\"title\":\"Webinars \u0026 Events\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs\"},\"hasFooter\":true,\"heading\":\"User Documentation\",\"icon\":{\"_type\":\"icon\",\"name\":\"file-question-02\",\"provider\":\"braze\"}}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Grow\",\"navItems\":[{\"_key\":\"f5c7809578b6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/customer-community\",\"title\":\"Bonfire Customer Community\"},{\"_key\":\"e24cbe6f7eb1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/\",\"title\":\"Braze Learning\"},{\"_key\":\"4b9b04860bd2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-04\",\"provider\":\"braze\"},\"link\":\"/customer-champions\",\"title\":\"Customer Champion\"},{\"_key\":\"187b2f624c3d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification\",\"title\":\"Certification\"},{\"_key\":\"85b59ba1019e\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"search-refraction\",\"provider\":\"braze\"},\"link\":\"/resources/articles/glossary\",\"title\":\"Glossary\"}]},{\"_key\":\"437c2df32bb1\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Support\",\"navItems\":[{\"_key\":\"7faad9927174\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"help-circle\",\"provider\":\"braze\"},\"link\":\"/success\",\"title\":\"Support Overview\"},{\"_key\":\"6e2d6ed6eaf6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/customer-support-services\",\"title\":\"Professional Services\"},{\"_key\":\"a69cf0162381\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"headphones-02\",\"provider\":\"braze\"},\"link\":\"/customer-success\",\"title\":\"Customer Success\"}]}]},\"title\":\"Resources\"},{\"_key\":\"57a794378479\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"5c51fa720c20\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"_type\":\"navItem\",\"description\":\"Learn how Braze became the leading customer engagement platform\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/company\",\"title\":\"About Us\"},{\"_key\":\"09f6b770db33\",\"_type\":\"navItem\",\"description\":\"Get the latest news, numbers, and financial results\",\"icon\":{\"_type\":\"icon\",\"name\":\"switch-horizontal-01\",\"provider\":\"braze\"},\"link\":\"https://investors.braze.com/\",\"title\":\"Investor Relations\"},{\"_key\":\"311e09b9fefc\",\"_type\":\"navItem\",\"description\":\"Discover job openings \u0026 why people love working at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"title\":\"Careers\"},{\"_key\":\"e4a311c70601\",\"_type\":\"navItem\",\"description\":\"Explore our Environmental, Social, and Corporate Governance data\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"title\":\"ESG\"},{\"_key\":\"a47094f6fdaf\",\"_type\":\"navItem\",\"description\":\"Find out about the latest happenings at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"announcement-01\",\"provider\":\"braze\"},\"link\":\"/company/news\",\"title\":\"News\"},{\"_key\":\"72d32f7ad851\",\"_type\":\"navItem\",\"description\":\"Get information on our legal terms, policies, compliance, and more\",\"icon\":{\"_type\":\"icon\",\"name\":\"building-08\",\"provider\":\"braze\"},\"link\":\"/company/legal\",\"title\":\"Legal\"}]}],\"navSectionFooter\":{\"hasFooter\":false,\"specialBranding\":\"sageAi\"}},\"navFooter\":{\"cta\":{\"buttonStyle\":\"purple-link\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-02\",\"provider\":\"braze\"},\"link\":\"/company/contact\",\"text\":\"Contact Us\"},\"hasFooter\":true,\"heading\":\"Looking for something else?\"},\"navLink\":null,\"rightSection\":null,\"title\":\"Company\"}],\"className\":\"border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto\"}],[\"$\",\"$L25\",null,{\"href\":\"/search\",\"className\":\"xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4\",\"aria-label\":\"Search\",\"trackingText\":\"Search\",\"children\":[\"$\",\"svg\",null,{\"width\":16,\"height\":16,\"role\":\"img\",\"aria-label\":\"search-sm\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#search-sm\"}]}]}],[\"$\",\"$L29\",null,{\"languages\":[{\"_key\":\"c041569d9afe\",\"_type\":\"language\",\"languageCode\":\"en-us\",\"title\":\"English\"},{\"_key\":\"86dfb02ce026\",\"_type\":\"language\",\"languageCode\":\"fr\",\"title\":\"Français\"},{\"_key\":\"48f64ce723c3\",\"_type\":\"language\",\"languageCode\":\"ja\",\"title\":\"日本語\"},{\"_key\":\"a86f342e46bc\",\"_type\":\"language\",\"languageCode\":\"ko\",\"title\":\"한국어\"},{\"_key\":\"ff4a677e6bea\",\"_type\":\"language\",\"languageCode\":\"pt-br\",\"title\":\"Português BR\"}]}],[\"$\",\"$L28\",null,{\"navItems\":[{\"_key\":\"f02bb2375c46\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"rightSection\":null,\"title\":\"Log In\"},{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"rightSection\":null,\"title\":\"Get Started\"}],\"className\":\"flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0\"}]]}]]}]]}],[\"$\",\"main\",null,{\"children\":[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\",\"(main)\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Braze.\",[\"$\",\"br\",null,{}],\"Be Absolutely\",[\"$\",\"br\",null,{}],\"Engaging.™\"]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L2a\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Discord\",\"src\":{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2a\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Twitter\",\"src\":{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2a\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Linkedin\",\"src\":{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"e2cec5077444\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"73261f1d0b89\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Overview\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"e4fbe39d4d90\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Why Braze\",\"children\":\"Why Braze\"}],false,false,false]}],[\"$\",\"div\",\"741de93d71b8596c0922e16b9cf4053c\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Platform Overview\",\"children\":\"Braze Platform Overview\"}],false,false,false]}],[\"$\",\"div\",\"24a0e7d60deb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"How Braze Works\",\"children\":\"How Braze Works\"}],false,false,false]}],[\"$\",\"div\",\"69a7e854fa4f\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Product\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"7541fbf00d65\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/data-activation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Data Platform\",\"children\":\"Braze Data Platform\"}],false,false,false]}],[\"$\",\"div\",\"30f282d8a662\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"b7a0b97c5f6188fe9c05fac5c7102eb3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/brazeai-decisioning-studio\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI Decisioning Studio™\",\"children\":\"BrazeAI Decisioning Studio™\"}],false,false,false]}],[\"$\",\"div\",\"727c2213b55ee979fbb5589a139822a1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/ai-agents\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™ Agents\",\"children\":\"BrazeAI™ Agents\"}],false,false,false]}],[\"$\",\"div\",\"b167364e700b35aa10fe4c56a98f67d9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Cross-Channel Messaging\",\"children\":\"Cross-Channel Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f856be7694229b62d8e683df4f46d7e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Journey Orchestration\",\"children\":\"Journey Orchestration\"}],false,false,false]}],[\"$\",\"div\",\"4e5c7e98606da91b2243bc187b576b83\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reporting\",\"children\":\"Reporting\"}],false,false,false]}],[\"$\",\"div\",\"159ed3e017f2f2531070bcf9997cd7ae\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Email\",\"children\":\"Email\"}],false,false,false]}],[\"$\",\"div\",\"5595f9290ed7222435d424735df035b9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mobile App Messaging\",\"children\":\"Mobile App Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f5cea5293210842f761c3f0d9c0b7dc\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Web Messaging\",\"children\":\"Web Messaging\"}],false,false,false]}],[\"$\",\"div\",\"1ffe1ad111ec80ae1c60f42fcd43182e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"SMS/RCS\",\"children\":\"SMS/RCS\"}],false,false,false]}],[\"$\",\"div\",\"98be8160ce281f29b8ccf5b420988c7a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"de4f268b08b4f5b758a5658b89592ee4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media Audience Sync\",\"children\":\"Media Audience Sync\"}],false,false,false]}],[\"$\",\"div\",\"5cef6738a877b4f0a62d9e54ba8c5dc6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/line\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"LINE\",\"children\":\"LINE\"}],false,false,false]}],[\"$\",\"div\",\"71a35d0a2bf1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"f8d482c09cd1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L26\",\"21c96b154183\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L26\",\"d8f239c8e41e\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"2868cde74456\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"df008048f4d0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Solutions\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0cfb6fe4dfe3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Retail \u0026 eCommerce\",\"children\":\"Retail \u0026 eCommerce\"}],false,false,false]}],[\"$\",\"div\",\"12fcff8cca81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Financial Services\",\"children\":\"Financial Services\"}],false,false,false]}],[\"$\",\"div\",\"4052f39f0b14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Travel \u0026 Hospitality\",\"children\":\"Travel \u0026 Hospitality\"}],false,false,false]}],[\"$\",\"div\",\"5965626c20cb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media \u0026 Entertainment\",\"children\":\"Media \u0026 Entertainment\"}],false,false,false]}],[\"$\",\"div\",\"1a5e67b14012a490992fe255903d654a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/gaming\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Gaming\",\"children\":\"Gaming\"}],false,false,false]}],[\"$\",\"div\",\"b214b4e87f50\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"On Demand\",\"children\":\"On Demand\"}],false,false,false]}],[\"$\",\"div\",\"de9018cb5f84\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about QSR\",\"children\":\"QSR\"}],false,false,false]}],[\"$\",\"div\",\"1980826080e2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/optimize-onboarding\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Optimize Onboarding\",\"children\":\"Optimize Onboarding\"}],false,false,false]}],[\"$\",\"div\",\"5a863e50afc1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/boost-productivity\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Boost Productivity\",\"children\":\"Boost Productivity\"}],false,false,false]}],[\"$\",\"div\",\"0e42e9a7de4a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/improve-acquisition\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Improve Acquisition\",\"children\":\"Improve Acquisition\"}],false,false,false]}],[\"$\",\"div\",\"2ce5bd0ba7a4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/reduce-churn\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reduce Churn\",\"children\":\"Reduce Churn\"}],false,false,false]}],[\"$\",\"div\",\"e89123188e91\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/increase-engagement\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Increase Engagement\",\"children\":\"Increase Engagement\"}],false,false,false]}],[\"$\",\"div\",\"36cc659f7c80\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze for Engineering\",\"children\":\"Braze for Engineering\"}],false,false,false]}],[\"$\",\"div\",\"7055a7e35a70\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Company\"}],false,false,false,false,false]}],[\"$\",\"div\",\"774cff2c99d7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"About Us\",\"children\":\"About Us\"}],false,false,false]}],[\"$\",\"div\",\"c5bec2e53acb29909ccabbdd2517008e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Careers\",\"children\":\"Careers\"}],false,false,false]}],[\"$\",\"div\",\"bdd582aa0b81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"News\",\"children\":\"News\"}],false,false,false]}],[\"$\",\"div\",\"34e407082fc92350c39485695c0ecad1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Investor Relations\",\"children\":\"Investor Relations\"}],false,false,false]}],[\"$\",\"div\",\"01b5a9c92904888242495115390d09d5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about ESG\",\"children\":\"ESG\"}],false,false,false]}],[\"$\",\"div\",\"5f98ea2f39ce\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Legal\",\"children\":\"Legal\"}],false,false,false]}],[\"$\",\"div\",\"55519f6237ffdd5430010d5f562f4308\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Contact Us \u0026 Locations\",\"children\":\"Contact Us \u0026 Locations\"}],false,false,false]}]]}],[\"$\",\"div\",\"7f53ad245a15\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Resources\",\"children\":\"Resources\"}],false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Case Studies\",\"children\":\"Case Studies\"}],false,false,false]}],[\"$\",\"div\",\"d291c07717a1f30daefe9ab43c1aaf8d\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"403d67a880365106246f1d3328481ec7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reports \u0026 Guides\",\"children\":\"Reports \u0026 Guides\"}],false,false,false]}],[\"$\",\"div\",\"034ce97a887816e75476588278316230\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://www.braze.com/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Videos\",\"children\":\"Videos\"}],false,false,false]}],[\"$\",\"div\",\"e755f61f18b94c566affd4a95a3fd4f7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Webinars \u0026 Events\",\"children\":\"Webinars \u0026 Events\"}],false,false,false]}],[\"$\",\"div\",\"3ba7d46c0e532d50fc43a921b9f0ff5e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://learning.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learning\",\"children\":\"Learning\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentation\",\"children\":\"Documentation\"}],false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://www.braze.com/docs\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Documentation Home\",\"children\":\"Documentation Home\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"User Guide\",\"children\":\"User Guide\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Developer Guide\",\"children\":\"Developer Guide\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Partners\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys: All Partners\",\"children\":\"Braze Alloys: All Partners\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Partner Portal\",\"children\":\"Partner Portal\"}],false,false,false]}]]}],[\"$\",\"div\",\"233e3794535bd36b139f3a24384725d8\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Featured Reports\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/reports-and-guides/global-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"2026 Global Engagement Review\",\"children\":\"2026 Global Engagement Review\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Support\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Support Overview\",\"children\":\"Support Overview\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Services\",\"children\":\"Customer Services\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Success\",\"children\":\"Customer Success\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Helpful Links\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"System Status\",\"children\":\"System Status\"}],false,false,false]}],[\"$\",\"div\",\"03431faf86184efd3d895b5a10ebee23\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/help/support#access-the-support-portal \",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Technical Support\",\"children\":\"Technical Support\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2026,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"All Rights Reserved\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"type\":\"button\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Cookies\"}]}],[\"$\",\"$L2b\",null,{}],[\"$\",\"$L2c\",null,{}],[[\"$\",\"$L2a\",\"f9e78a4bc0f8\",{\"href\":\"/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Privacy Policy\"}],[\"$\",\"$L2a\",\"39b81d1cf97d\",{\"href\":\"/company/legal/braze-preference-center\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Preference Center\"}],[\"$\",\"$L2a\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Sitemap\"}]]]}]]}]}]]\n"])</script><script>self.__next_f.push([1,"2e:{\"src\":\"/_next/static/media/logo.210d28cb.png\",\"height\":47,\"width\":100,\"blurDataURL\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAHlBMVEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC3KG9qAAAACnRSTlMEZ3cZikwfPVxX83pwGAAAAAlwSFlzAAALEwAACxMBAJqcGAAAACVJREFUeJwVxcERACAIA8FLAqj9N+ywn+WSzCS4LKmM+u3NOoYPBzUAV9vBJ7AAAAAASUVORK5CYII=\",\"blurWidth\":8,\"blurHeight\":4}\n30:{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0}\n31:{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n32:{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n"])</script><script>self.__next_f.push([1,"22:[\"$\",\"$2d\",null,{\"children\":[[\"$\",\"header\",null,{\"id\":\"site-header\",\"className\":\"fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50\",\"data-site-header\":true,\"children\":[[\"$\",\"$L24\",null,{}],[\"$\",\"nav\",null,{\"id\":\"main-nav-container\",\"className\":\"container flex items-center h-full\",\"aria-label\":\"Main site\",\"children\":[[\"$\",\"$L25\",null,{\"className\":\"flex shrink-0 grow-0 basis-20 items-center xl:mr-10\",\"href\":\"/\",\"trackingText\":\"Homepage (Logo)\",\"data-event-name\":\"Header\",\"data-event-label\":\"Logo\",\"aria-label\":\"Homepage\",\"children\":[\"$\",\"$L26\",null,{\"src\":\"$2e\",\"width\":100,\"height\":32,\"alt\":\"braze\",\"loading\":\"lazy\",\"className\":\"block\"}]}],[\"$\",\"$L27\",null,{\"mainCta\":{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"title\":\"Get Started\"},\"children\":[[\"$\",\"$L28\",null,{\"navItems\":[{\"_key\":\"d5824836636a5971c91645524813c681\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"link\":\"product/data-activation\",\"title\":\"Data Activation\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"title\":\"Personalization\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/testing-experimentation\",\"title\":\"Experimentation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/cross-channel-messaging\",\"title\":\"Cross-Channels\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/audience-sync\",\"title\":\"Media Sync\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Messaging\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"Introducing Sage AI by Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\"}},\"navFooter\":null,\"navLink\":\"/value-of-braze\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"8ef2089e6311\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"title\":\"Product Overview\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/product\",\"title\":\"How it Works\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/sage-ai\",\"specialBranding\":\"sageAi\",\"title\":\"Introducing Sage AI by Braze\"}]}]},\"title\":\"Why Braze?\"},{\"_key\":\"5ab47b4b58cda1c3114776ea34ce2ae7\",\"_type\":\"experiment\",\"brazeFeatureFlagId\":\"FY26Q404\",\"navFooter\":null,\"status\":\"active\",\"title\":\"FY26Q404 | Nav experiment | Product\",\"variantIdPropertyName\":\"variant\",\"variants\":[{\"_key\":\"e03c6df8dbef\",\"_type\":\"experimentVariant\",\"isDefault\":true,\"title\":\"Default\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"UPDATES\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"FY26Q404\"},{\"_key\":\"03e2c7833fb9588223b72d76ef6ad222\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 01\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-01\"},{\"_key\":\"e5b915a1604562980a83d35416ca4c04\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 02\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"b300fa7ee1b4\",\"_type\":\"navItemList\",\"heading\":\"OVERVIEW\",\"navItems\":[{\"_key\":\"d27645a7fb45\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/overview\",\"specialBranding\":\"orange-fade-square\",\"title\":\"The Braze Platform\"}]},{\"_key\":\"329ff897a436\",\"_type\":\"navItemList\",\"heading\":\"CAPABILITIES\",\"navItems\":[{\"_key\":\"17595113e186\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Braze Data Platform\"},{\"_key\":\"af6b54363480\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAl™\"},{\"_key\":\"230e58bcffd3\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Journey Orchestration\"},{\"_key\":\"71161146b74c\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"93881cd20a70\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"specialBranding\":\"purple-fade-square\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"a083cece87ed\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Reporting \u0026 Analytics\"},{\"_key\":\"f1f4e7082bd5\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Cross-Channel\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically-integrated technology\"}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":false,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-02\"}]},{\"_key\":\"d569f32d74f4\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"9a21a868f0c0\",\"_type\":\"navItemList\",\"heading\":\"Industries\",\"navItems\":[{\"_key\":\"55197816f85c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/solutions/retail-and-ecommerce\",\"title\":\"Retail \u0026 eCommerce\"},{\"_key\":\"e76c29cb4353\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/solutions/financial-services\",\"title\":\"Financial Services\"},{\"_key\":\"5d891afbc048\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"map-01\",\"provider\":\"braze\"},\"link\":\"/solutions/travel-hospitality\",\"title\":\"Travel \u0026 Hospitality\"},{\"_key\":\"fa8ecd329386\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/solutions/media-entertainment\",\"title\":\"Media \u0026 Entertainment\"},{\"_key\":\"d33ef9ea03bd\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"gaming-pad-01\",\"provider\":\"braze\"},\"link\":\"/solutions/gaming\",\"title\":\"Gaming\"},{\"_key\":\"f0b81fe7e5e1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"play\",\"provider\":\"braze\"},\"link\":\"/solutions/on-demand\",\"title\":\"On Demand\"},{\"_key\":\"bd9b98bde7d2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"heart-rounded\",\"provider\":\"braze\"},\"link\":\"/solutions/qsr\",\"title\":\"QSR\"}]},{\"_key\":\"c804b611c42c\",\"_type\":\"navItemList\",\"heading\":\"Use Cases\",\"navItems\":[{\"_key\":\"0c31a4e9ac4b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/solutions/optimize-onboarding\",\"title\":\"Optimize Onboarding\"},{\"_key\":\"0f75c9326c4a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pencil-01\",\"provider\":\"braze\"},\"link\":\"/solutions/boost-productivity\",\"title\":\"Boost Productivity\"},{\"_key\":\"00a88b4ca66c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pie-chart-01\",\"provider\":\"braze\"},\"link\":\"/solutions/improve-acquisition\",\"title\":\"Improve Acquisitions\"},{\"_key\":\"810bf8be090b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-down-01\",\"provider\":\"braze\"},\"link\":\"/solutions/reduce-churn\",\"title\":\"Reduce Churn\"},{\"_key\":\"6f3d8d912978\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-notification-square\",\"provider\":\"braze\"},\"link\":\"/solutions/increase-engagement\",\"title\":\"Increase Engagement\"}]},{\"_key\":\"f5d12a81c390\",\"_type\":\"navItemList\",\"heading\":\"Braze For\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-01\",\"provider\":\"braze\"},\"link\":\"/braze-for-engineering\",\"title\":\"Engineering\"},{\"_key\":\"9c23e5c36a6f\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"users-03\",\"provider\":\"braze\"},\"link\":\"/braze-for-startups\",\"title\":\"Startups\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"_type\":\"featuredContentCard\",\"content\":{\"_type\":\"report\",\"featuredImage\":{\"alt\":\"Smiling man holding a smartphone next to \\\"GLOBAL Customer Engagement Review 2026\\\" and the Braze logo.\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png\"}},\"language\":\"en-us\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6ed47717b43211357438a20fc374b0f988cd33d6-1300x540-png\",\"_type\":\"reference\"}},\"pageTitle\":\"Global Customer Engagement Review\",\"slug\":{\"_type\":\"slug\",\"current\":\"global-customer-engagement-review\"}}},\"description\":\"For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands\",\"heading\":\"2026 Global Customer Engagement Review\"}]},\"title\":\"Solutions\"},{\"_key\":\"c16a182d80e0\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"c73a41ed4314\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"4ce304ab6dfe\",\"_type\":\"navItem\",\"description\":\"Explore and connect with our trusted Technology or Solutions partners\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\",\"provider\":\"braze\"},\"link\":\"/partners\",\"title\":\"Braze Alloys\"},{\"_key\":\"93df7b88a2a4\",\"_type\":\"navItem\",\"description\":\"Discover our partnerships with the world's leading agencies, consultancies, and system integrators\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/partners/solutions-partners\",\"title\":\"Delivery Partners\"},{\"_key\":\"778232c055b9\",\"_type\":\"navItem\",\"description\":\"Explore our 140+ technology partnership integrations\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-02\",\"provider\":\"braze\"},\"link\":\"/partners/technology-partners\",\"title\":\"Technology Partners\"},{\"_key\":\"ecb8ef4b62da\",\"_type\":\"navItem\",\"description\":\"Supercharge the power of Braze with pre-built partner solutions designed to accelerate success\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"announcement-02\",\"provider\":\"braze\"},\"link\":\"/partners/braze-amplifiers\",\"title\":\"Braze Amplifiers\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":null,\"title\":\"Partners\"},{\"_key\":\"b2a01e682676\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"134d99094533\",\"_type\":\"navItemList\",\"heading\":\"Learn\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/resources\",\"title\":\"Resources Hub\"},{\"_key\":\"16600c98c60c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"thumbs-up\",\"provider\":\"braze\"},\"link\":\"/customers\",\"title\":\"Case Studies\"},{\"_key\":\"05eabdb4e95a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/resources/articles\",\"title\":\"Blog\"},{\"_key\":\"7726c804d339\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"line-chart-up-04\",\"provider\":\"braze\"},\"link\":\"/resources/reports-and-guides\",\"title\":\"Reports \u0026 Guides\"},{\"_key\":\"f0643f69d3e6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/resources/videos\",\"title\":\"Videos\"},{\"_key\":\"1e6237729c32\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"ticket-01\",\"provider\":\"braze\"},\"link\":\"/resources/webinars-and-events\",\"title\":\"Webinars \u0026 Events\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs\"},\"hasFooter\":true,\"heading\":\"User Documentation\",\"icon\":{\"_type\":\"icon\",\"name\":\"file-question-02\",\"provider\":\"braze\"}}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Grow\",\"navItems\":[{\"_key\":\"f5c7809578b6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/customer-community\",\"title\":\"Bonfire Customer Community\"},{\"_key\":\"e24cbe6f7eb1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/\",\"title\":\"Braze Learning\"},{\"_key\":\"4b9b04860bd2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-04\",\"provider\":\"braze\"},\"link\":\"/customer-champions\",\"title\":\"Customer Champion\"},{\"_key\":\"187b2f624c3d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification\",\"title\":\"Certification\"},{\"_key\":\"85b59ba1019e\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"search-refraction\",\"provider\":\"braze\"},\"link\":\"/resources/articles/glossary\",\"title\":\"Glossary\"}]},{\"_key\":\"437c2df32bb1\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Support\",\"navItems\":[{\"_key\":\"7faad9927174\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"help-circle\",\"provider\":\"braze\"},\"link\":\"/success\",\"title\":\"Support Overview\"},{\"_key\":\"6e2d6ed6eaf6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/customer-support-services\",\"title\":\"Professional Services\"},{\"_key\":\"a69cf0162381\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"headphones-02\",\"provider\":\"braze\"},\"link\":\"/customer-success\",\"title\":\"Customer Success\"}]}]},\"title\":\"Resources\"},{\"_key\":\"57a794378479\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"5c51fa720c20\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"_type\":\"navItem\",\"description\":\"Learn how Braze became the leading customer engagement platform\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/company\",\"title\":\"About Us\"},{\"_key\":\"09f6b770db33\",\"_type\":\"navItem\",\"description\":\"Get the latest news, numbers, and financial results\",\"icon\":{\"_type\":\"icon\",\"name\":\"switch-horizontal-01\",\"provider\":\"braze\"},\"link\":\"https://investors.braze.com/\",\"title\":\"Investor Relations\"},{\"_key\":\"311e09b9fefc\",\"_type\":\"navItem\",\"description\":\"Discover job openings \u0026 why people love working at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"title\":\"Careers\"},{\"_key\":\"e4a311c70601\",\"_type\":\"navItem\",\"description\":\"Explore our Environmental, Social, and Corporate Governance data\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"title\":\"ESG\"},{\"_key\":\"a47094f6fdaf\",\"_type\":\"navItem\",\"description\":\"Find out about the latest happenings at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"announcement-01\",\"provider\":\"braze\"},\"link\":\"/company/news\",\"title\":\"News\"},{\"_key\":\"72d32f7ad851\",\"_type\":\"navItem\",\"description\":\"Get information on our legal terms, policies, compliance, and more\",\"icon\":{\"_type\":\"icon\",\"name\":\"building-08\",\"provider\":\"braze\"},\"link\":\"/company/legal\",\"title\":\"Legal\"}]}],\"navSectionFooter\":{\"hasFooter\":false,\"specialBranding\":\"sageAi\"}},\"navFooter\":{\"cta\":{\"buttonStyle\":\"purple-link\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-02\",\"provider\":\"braze\"},\"link\":\"/company/contact\",\"text\":\"Contact Us\"},\"hasFooter\":true,\"heading\":\"Looking for something else?\"},\"navLink\":null,\"rightSection\":null,\"title\":\"Company\"}],\"className\":\"border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto\"}],[\"$\",\"$L25\",null,{\"href\":\"/search\",\"className\":\"xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4\",\"aria-label\":\"Search\",\"trackingText\":\"Search\",\"children\":[\"$\",\"svg\",null,{\"width\":16,\"height\":16,\"role\":\"img\",\"aria-label\":\"search-sm\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#search-sm\"}]}]}],[\"$\",\"$L29\",null,{\"languages\":[{\"_key\":\"c041569d9afe\",\"_type\":\"language\",\"languageCode\":\"en-us\",\"title\":\"English\"},{\"_key\":\"86dfb02ce026\",\"_type\":\"language\",\"languageCode\":\"fr\",\"title\":\"Français\"},{\"_key\":\"48f64ce723c3\",\"_type\":\"language\",\"languageCode\":\"ja\",\"title\":\"日本語\"},{\"_key\":\"a86f342e46bc\",\"_type\":\"language\",\"languageCode\":\"ko\",\"title\":\"한국어\"},{\"_key\":\"ff4a677e6bea\",\"_type\":\"language\",\"languageCode\":\"pt-br\",\"title\":\"Português BR\"}]}],[\"$\",\"$L28\",null,{\"navItems\":[{\"_key\":\"f02bb2375c46\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"rightSection\":null,\"title\":\"Log In\"},{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"rightSection\":null,\"title\":\"Get Started\"}],\"className\":\"flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0\"}]]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full px-0 pb-24 pt-[168px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-center gap-8 lg:flex-row lg:justify-between\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-12 pr-8 lg:w-[592px]\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-4\",\"children\":[[\"$\",\"span\",null,{\"className\":\"text-xl font-extrabold text-brandPrimary-900\",\"children\":\"404 ERROR\"}],[\"$\",\"p\",null,{\"className\":\"text-display-lg font-extrabold text-gray-900\",\"children\":\"Sorry, we can’t seem to find the page you’re looking for.\"}]]}],[\"$\",\"div\",null,{\"className\":\"flex max-w-screen-xs items-start gap-4\",\"children\":[[\"$\",\"$L2f\",null,{\"variant\":\"purple-button\",\"label\":\"Go to Homepage\",\"href\":\"/\"}],[\"$\",\"$L2f\",null,{\"variant\":\"black-button\",\"label\":\"Go to Resource Hub\",\"href\":\"/resources\"}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex\",\"children\":[\"$\",\"$L26\",null,{\"src\":\"/images/404.png\",\"alt\":\"404\",\"width\":749,\"height\":374,\"className\":\"size-full object-cover\"}]}]]}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Braze.\",[\"$\",\"br\",null,{}],\"Be Absolutely\",[\"$\",\"br\",null,{}],\"Engaging.™\"]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L2a\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Discord\",\"src\":\"$30\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2a\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Twitter\",\"src\":\"$31\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2a\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Linkedin\",\"src\":\"$32\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"e2cec5077444\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"73261f1d0b89\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Overview\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"e4fbe39d4d90\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Why Braze\",\"children\":\"Why Braze\"}],false,false,false]}],[\"$\",\"div\",\"741de93d71b8596c0922e16b9cf4053c\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Platform Overview\",\"children\":\"Braze Platform Overview\"}],false,false,false]}],[\"$\",\"div\",\"24a0e7d60deb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"How Braze Works\",\"children\":\"How Braze Works\"}],false,false,false]}],[\"$\",\"div\",\"69a7e854fa4f\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Product\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"7541fbf00d65\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/data-activation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Data Platform\",\"children\":\"Braze Data Platform\"}],false,false,false]}],[\"$\",\"div\",\"30f282d8a662\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"b7a0b97c5f6188fe9c05fac5c7102eb3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/brazeai-decisioning-studio\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI Decisioning Studio™\",\"children\":\"BrazeAI Decisioning Studio™\"}],false,false,false]}],[\"$\",\"div\",\"727c2213b55ee979fbb5589a139822a1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/ai-agents\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™ Agents\",\"children\":\"BrazeAI™ Agents\"}],false,false,false]}],[\"$\",\"div\",\"b167364e700b35aa10fe4c56a98f67d9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Cross-Channel Messaging\",\"children\":\"Cross-Channel Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f856be7694229b62d8e683df4f46d7e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Journey Orchestration\",\"children\":\"Journey Orchestration\"}],false,false,false]}],[\"$\",\"div\",\"4e5c7e98606da91b2243bc187b576b83\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reporting\",\"children\":\"Reporting\"}],false,false,false]}],[\"$\",\"div\",\"159ed3e017f2f2531070bcf9997cd7ae\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Email\",\"children\":\"Email\"}],false,false,false]}],[\"$\",\"div\",\"5595f9290ed7222435d424735df035b9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mobile App Messaging\",\"children\":\"Mobile App Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f5cea5293210842f761c3f0d9c0b7dc\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Web Messaging\",\"children\":\"Web Messaging\"}],false,false,false]}],[\"$\",\"div\",\"1ffe1ad111ec80ae1c60f42fcd43182e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"SMS/RCS\",\"children\":\"SMS/RCS\"}],false,false,false]}],[\"$\",\"div\",\"98be8160ce281f29b8ccf5b420988c7a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"de4f268b08b4f5b758a5658b89592ee4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media Audience Sync\",\"children\":\"Media Audience Sync\"}],false,false,false]}],[\"$\",\"div\",\"5cef6738a877b4f0a62d9e54ba8c5dc6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/line\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"LINE\",\"children\":\"LINE\"}],false,false,false]}],[\"$\",\"div\",\"71a35d0a2bf1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"f8d482c09cd1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L26\",\"21c96b154183\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L26\",\"d8f239c8e41e\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"2868cde74456\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"df008048f4d0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Solutions\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0cfb6fe4dfe3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Retail \u0026 eCommerce\",\"children\":\"Retail \u0026 eCommerce\"}],false,false,false]}],[\"$\",\"div\",\"12fcff8cca81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Financial Services\",\"children\":\"Financial Services\"}],false,false,false]}],[\"$\",\"div\",\"4052f39f0b14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Travel \u0026 Hospitality\",\"children\":\"Travel \u0026 Hospitality\"}],false,false,false]}],[\"$\",\"div\",\"5965626c20cb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media \u0026 Entertainment\",\"children\":\"Media \u0026 Entertainment\"}],false,false,false]}],[\"$\",\"div\",\"1a5e67b14012a490992fe255903d654a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/gaming\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Gaming\",\"children\":\"Gaming\"}],false,false,false]}],[\"$\",\"div\",\"b214b4e87f50\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"On Demand\",\"children\":\"On Demand\"}],false,false,false]}],[\"$\",\"div\",\"de9018cb5f84\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about QSR\",\"children\":\"QSR\"}],false,false,false]}],[\"$\",\"div\",\"1980826080e2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/optimize-onboarding\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Optimize Onboarding\",\"children\":\"Optimize Onboarding\"}],false,false,false]}],[\"$\",\"div\",\"5a863e50afc1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/boost-productivity\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Boost Productivity\",\"children\":\"Boost Productivity\"}],false,false,false]}],[\"$\",\"div\",\"0e42e9a7de4a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/improve-acquisition\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Improve Acquisition\",\"children\":\"Improve Acquisition\"}],false,false,false]}],[\"$\",\"div\",\"2ce5bd0ba7a4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/reduce-churn\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reduce Churn\",\"children\":\"Reduce Churn\"}],false,false,false]}],[\"$\",\"div\",\"e89123188e91\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/increase-engagement\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Increase Engagement\",\"children\":\"Increase Engagement\"}],false,false,false]}],[\"$\",\"div\",\"36cc659f7c80\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze for Engineering\",\"children\":\"Braze for Engineering\"}],false,false,false]}],[\"$\",\"div\",\"7055a7e35a70\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Company\"}],false,false,false,false,false]}],[\"$\",\"div\",\"774cff2c99d7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"About Us\",\"children\":\"About Us\"}],false,false,false]}],[\"$\",\"div\",\"c5bec2e53acb29909ccabbdd2517008e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Careers\",\"children\":\"Careers\"}],false,false,false]}],[\"$\",\"div\",\"bdd582aa0b81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"News\",\"children\":\"News\"}],false,false,false]}],[\"$\",\"div\",\"34e407082fc92350c39485695c0ecad1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Investor Relations\",\"children\":\"Investor Relations\"}],false,false,false]}],[\"$\",\"div\",\"01b5a9c92904888242495115390d09d5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about ESG\",\"children\":\"ESG\"}],false,false,false]}],[\"$\",\"div\",\"5f98ea2f39ce\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Legal\",\"children\":\"Legal\"}],false,false,false]}],[\"$\",\"div\",\"55519f6237ffdd5430010d5f562f4308\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Contact Us \u0026 Locations\",\"children\":\"Contact Us \u0026 Locations\"}],false,false,false]}]]}],[\"$\",\"div\",\"7f53ad245a15\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Resources\",\"children\":\"Resources\"}],false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Case Studies\",\"children\":\"Case Studies\"}],false,false,false]}],[\"$\",\"div\",\"d291c07717a1f30daefe9ab43c1aaf8d\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"403d67a880365106246f1d3328481ec7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reports \u0026 Guides\",\"children\":\"Reports \u0026 Guides\"}],false,false,false]}],[\"$\",\"div\",\"034ce97a887816e75476588278316230\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://www.braze.com/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Videos\",\"children\":\"Videos\"}],false,false,false]}],[\"$\",\"div\",\"e755f61f18b94c566affd4a95a3fd4f7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Webinars \u0026 Events\",\"children\":\"Webinars \u0026 Events\"}],false,false,false]}],[\"$\",\"div\",\"3ba7d46c0e532d50fc43a921b9f0ff5e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://learning.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learning\",\"children\":\"Learning\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentation\",\"children\":\"Documentation\"}],false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://www.braze.com/docs\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Documentation Home\",\"children\":\"Documentation Home\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"User Guide\",\"children\":\"User Guide\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Developer Guide\",\"children\":\"Developer Guide\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Partners\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys: All Partners\",\"children\":\"Braze Alloys: All Partners\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Partner Portal\",\"children\":\"Partner Portal\"}],false,false,false]}]]}],[\"$\",\"div\",\"233e3794535bd36b139f3a24384725d8\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Featured Reports\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/reports-and-guides/global-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"2026 Global Engagement Review\",\"children\":\"2026 Global Engagement Review\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Support\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Support Overview\",\"children\":\"Support Overview\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Services\",\"children\":\"Customer Services\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Success\",\"children\":\"Customer Success\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Helpful Links\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"System Status\",\"children\":\"System Status\"}],false,false,false]}],[\"$\",\"div\",\"03431faf86184efd3d895b5a10ebee23\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/help/support#access-the-support-portal \",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Technical Support\",\"children\":\"Technical Support\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2026,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"All Rights Reserved\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"type\":\"button\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Cookies\"}]}],[\"$\",\"$L2b\",null,{}],[\"$\",\"$L2c\",null,{}],[[\"$\",\"$L2a\",\"f9e78a4bc0f8\",{\"href\":\"/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Privacy Policy\"}],[\"$\",\"$L2a\",\"39b81d1cf97d\",{\"href\":\"/company/legal/braze-preference-center\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Preference Center\"}],[\"$\",\"$L2a\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Sitemap\"}]]]}]]}]}]]}]\n"])</script><script>self.__next_f.push([1,"19:[[\"$\",\"meta\",\"0\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1\"}],[\"$\",\"meta\",\"1\",{\"charSet\":\"utf-8\"}],[\"$\",\"title\",\"2\",{\"children\":\"Messenger\"}],[\"$\",\"meta\",\"3\",{\"name\":\"description\",\"content\":\"Learn more about the FB Messenger and Braze integration. FB Messenger helps with engagement expansions, enabling better instant chat\"}],[\"$\",\"meta\",\"4\",{\"name\":\"robots\",\"content\":\"index, follow\"}],[\"$\",\"link\",\"5\",{\"rel\":\"canonical\",\"href\":\"https://www.braze.com/partners/technology-partners/messenger\"}],[\"$\",\"link\",\"6\",{\"rel\":\"alternate\",\"hrefLang\":\"ko\",\"href\":\"https://www.braze.com/ko/partners/technology-partners/messenger\"}],[\"$\",\"link\",\"7\",{\"rel\":\"alternate\",\"hrefLang\":\"ja\",\"href\":\"https://www.braze.com/ja/partners/technology-partners/messenger\"}],[\"$\",\"link\",\"8\",{\"rel\":\"alternate\",\"hrefLang\":\"fr\",\"href\":\"https://www.braze.com/fr/partners/technology-partners/messenger\"}],[\"$\",\"link\",\"9\",{\"rel\":\"alternate\",\"hrefLang\":\"pt-br\",\"href\":\"https://www.braze.com/pt-br/partners/technology-partners/messenger\"}],[\"$\",\"link\",\"10\",{\"rel\":\"alternate\",\"hrefLang\":\"en-us\",\"href\":\"https://www.braze.com/partners/technology-partners/messenger\"}],[\"$\",\"link\",\"11\",{\"rel\":\"alternate\",\"hrefLang\":\"x-default\",\"href\":\"https://www.braze.com/partners/technology-partners/messenger\"}],[\"$\",\"meta\",\"12\",{\"property\":\"og:title\",\"content\":\"Messenger\"}],[\"$\",\"meta\",\"13\",{\"property\":\"og:description\",\"content\":\"Learn more about the FB Messenger and Braze integration. FB Messenger helps with engagement expansions, enabling better instant chat\"}],[\"$\",\"meta\",\"14\",{\"property\":\"og:url\",\"content\":\"https://www.braze.com/partners/technology-partners/messenger\"}],[\"$\",\"meta\",\"15\",{\"property\":\"og:image\",\"content\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/2022965bfdb318342cc9227ec4c8e88a5b35635e-2400x1256.png\"}],[\"$\",\"meta\",\"16\",{\"name\":\"twitter:card\",\"content\":\"summary_large_image\"}],[\"$\",\"meta\",\"17\",{\"name\":\"twitter:title\",\"content\":\"Messenger\"}],[\"$\",\"meta\",\"18\",{\"name\":\"twitter:description\",\"content\":\"Learn more about the FB Messenger and Braze integration. FB Messenger helps with engagement expansions, enabling better instant chat\"}],[\"$\",\"meta\",\"19\",{\"name\":\"twitter:image\",\"content\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/2022965bfdb318342cc9227ec4c8e88a5b35635e-2400x1256.png\"}],[\"$\",\"meta\",\"20\",{\"name\":\"next-size-adjust\"}]]\n"])</script><script>self.__next_f.push([1,"b:null\n"])</script><script>self.__next_f.push([1,"33:I[74502,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8649\",\"static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js\"],\"default\"]\n34:I[64929,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8649\",\"static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js\"],\"PartnerDetail\"]\n35:I[18103,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8649\",\"static/chunks/app/%5Blocale%"])</script><script>self.__next_f.push([1,"5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js\"],\"default\"]\n38:I[10950,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8649\",\"static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js\"],\"default\"]\n36:T4f5,This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze and its products and features. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in the Braze Annual Report on Form 10-K for the fiscal quarter ended January 31, 2025, filed with the U.S. Securities and Exchange Commission on March 31, 2025, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these forward-looking statements,"])</script><script>self.__next_f.push([1," except as required by law.37:T4ee,This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze and its products. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in the Braze Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 2024, filed with the U.S. Securities and Exchange Commission on December 10, 2024, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law."])</script><script>self.__next_f.push([1,"c:[\"$\",\"$2d\",null,{\"children\":[[\"$\",\"div\",null,{\"className\":\"relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero\",\"children\":[\"$\",\"div\",null,{\"className\":\"container relative z-10 pb-20 pt-6\",\"children\":[[\"$\",\"$L33\",null,{\"items\":[{\"label\":\"Partners\",\"link\":\"/partners/technology-partners\"},{\"label\":\"Messenger\"}]}],[\"$\",\"div\",null,{\"className\":\"mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-8 lg:flex-row\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2\",\"children\":[\"$\",\"$L26\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/f87536ce28452435b82406dbdb1f54a5026d0815-580x200.png\",\"alt\":\"Messenger\",\"width\":176,\"height\":64,\"className\":\"size-full object-contain\"}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-8\",\"children\":[[\"$\",\"h2\",null,{\"className\":\"max-w-screen-md text-start\",\"children\":\"Messenger\"}],\"$undefined\",[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-3 md:flex-row\",\"children\":[[[\"$\",\"$L2f\",\"0\",{\"href\":\"/partners/search?partner=technology\u0026type=Message+Orchestration\",\"variant\":\"secondaryGray\",\"label\":\"Message Orchestration\",\"className\":\"h-[28px]\"}],[\"$\",\"$L2f\",\"1\",{\"href\":\"/partners/search?partner=technology\u0026type=Messaging+Applications\",\"variant\":\"secondaryGray\",\"label\":\"Messaging Applications\",\"className\":\"h-[28px]\"}]],\"$undefined\"]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-3 sm:w-fit md:flex-row\",\"children\":[[\"$\",\"$L2f\",null,{\"label\":\"View Documentation\",\"variant\":\"primary\",\"href\":\"https://www.braze.com/docs/partners/additional_channels_and_extensions/additional_channels/instant_chat/messenger\",\"className\":\"h-[37px] w-full text-sm sm:w-fit\",\"target\":\"_blank\"}],[\"$\",\"$L2f\",null,{\"label\":\"View Partner Website\",\"variant\":\"secondaryGray\",\"href\":\"https://developers.facebook.com/docs/messenger-platform/\",\"className\":\"h-[37px] w-full text-sm sm:w-fit\",\"target\":\"_blank\"}]]}]]}]]}]}],[\"$\",\"$L34\",null,{\"details\":{\"_id\":\"imported-craft-17948\",\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":null,\"technologyPartnerTypes\":[{\"_id\":\"imported-craft-75316\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Message Orchestration\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Orchestration de messages\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Orquestração de mensagens\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"メッセージオーケストレーション\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"메시지 오케스트레이션\"}],\"slug\":{\"current\":\"message-orchestration\"}},{\"_id\":\"imported-craft-75329\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Messaging Applications\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Applications de messagerie\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Aplicativos de envio de mensagens\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"メッセージアプリケーション\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"메시징 애플리케이션\"}],\"slug\":{\"current\":\"messaging-applications\"}}],\"topics\":[{\"_id\":\"imported-craft-27524\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Additional Channels\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Canaux supplémentaires\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Canais adicionais\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"チャネルの拡張\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"추가 채널\"}],\"slug\":{\"current\":\"additional-channels\"}}],\"useCases\":null},\"company\":{\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_id\":\"imported-craft-28606\",\"_rev\":\"CgMgZ8HI74LYPfWsMdHQ6z\",\"_type\":\"company\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f87536ce28452435b82406dbdb1f54a5026d0815-580x200-png\",\"_type\":\"reference\"}},\"onDark\":null,\"onLight\":null},\"name\":\"Messenger\",\"url\":\"https://developers.facebook.com/docs/messenger-platform/\"},\"date\":\"2024-05-16T21:01:23Z\",\"documentationUrl\":\"https://www.braze.com/docs/partners/additional_channels_and_extensions/additional_channels/instant_chat/messenger\",\"featuredContent\":null,\"howWeWorkTogether\":[{\"_key\":\"e64641cc3db5\",\"_type\":\"block\",\"children\":[{\"_key\":\"e64641cc3db50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Leverage webhooks, advanced segmentation, personalization, and triggering features, to connect with your users in Messenger through the Messenger Platform API.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"title\":\"Messenger\",\"whatIsIt\":[{\"_key\":\"38d5628fe637\",\"_type\":\"block\",\"children\":[{\"_key\":\"38d5628fe6370\",\"_type\":\"span\",\"marks\":[],\"text\":\"Messenger is Facebook's leading instant-chat platform, empowering you to connect with customers in real time.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"partnerType\":\"technology\"}],[\"$\",\"div\",null,{\"className\":\"container bg-gray-50 py-[50px] md:py-24\",\"children\":[\"$\",\"$L35\",null,{\"title\":\"Related Content\",\"callToAction\":{\"label\":\"View More\",\"variant\":\"secondaryGray\",\"href\":\"/partners/search?partner=Technology\u0026type=Data%20%26%20Analytics\"},\"cards\":[{\"_id\":\"174772c3-53bb-4eaa-9419-beb8a65371b0\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"b38604846c77\",\"_type\":\"block\",\"children\":[{\"_key\":\"67ab153e31910\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here at Braze, we’ve long touted the importance of reaching your customers with relevant content at the right time and\"},{\"_key\":\"67ab153e31911\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" \"},{\"_key\":\"67ab153e31912\",\"_type\":\"span\",\"marks\":[],\"text\":\"on the right channel. But with so many messaging apps beginning to open up their channels to marketers, the “right” channel may not be so obvious anymore. Between long-established channels like \"},{\"_key\":\"67ab153e31913\",\"_type\":\"span\",\"marks\":[\"feced5d7757b\"],\"text\":\"SMS/MMS\"},{\"_key\":\"67ab153e31914\",\"_type\":\"span\",\"marks\":[],\"text\":\", emerging channels like \"},{\"_key\":\"67ab153e31915\",\"_type\":\"span\",\"marks\":[\"897ba3cbc40d\"],\"text\":\"RCS\"},{\"_key\":\"67ab153e31916\",\"_type\":\"span\",\"marks\":[],\"text\":\", global powerhouses like the \"},{\"_key\":\"67ab153e31917\",\"_type\":\"span\",\"marks\":[\"462bbd46c160\"],\"text\":\"WhatsApp Business Platform\"},{\"_key\":\"67ab153e31918\",\"_type\":\"span\",\"marks\":[],\"text\":\", and region-specific standouts like \"},{\"_key\":\"67ab153e31919\",\"_type\":\"span\",\"marks\":[\"b79bc0dcd55d\"],\"text\":\"LINE\"},{\"_key\":\"67ab153e319110\",\"_type\":\"span\",\"marks\":[],\"text\":\", picking the right messaging app channel can feel unclear. Add in the different features, regional preferences, and technical nuances that come with each and it can be even more overwhelming. To help out, we’ll be breaking down the various channel considerations and giving you the cheat code to help pick the best ones for your brand and customer base.\"}],\"markDefs\":[{\"_key\":\"feced5d7757b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/sms\"},{\"_key\":\"897ba3cbc40d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/future-of-rcs-vs-sms\"},{\"_key\":\"462bbd46c160\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/whatsapp\"},{\"_key\":\"b79bc0dcd55d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/line\"}],\"style\":\"normal\"},{\"_key\":\"1a5433134cdb\",\"_type\":\"block\",\"children\":[{\"_key\":\"8143df682b030\",\"_type\":\"span\",\"marks\":[],\"text\":\"Which messaging app channels are right for your brand\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1e215c72eae8\",\"_type\":\"block\",\"children\":[{\"_key\":\"024f970bbfc90\",\"_type\":\"span\",\"marks\":[],\"text\":\"When it comes to finding the right fit, you’ll want to focus on two key deciding factors. The first is how you can maximize your reach by connecting with your customers on the channels they prefer. The second is finding the right mix of features and capabilities that can help you maximize ROI and accomplish all of your desired use cases.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d10687d0bd3e\",\"_type\":\"block\",\"children\":[{\"_key\":\"50878feea3750\",\"_type\":\"span\",\"marks\":[],\"text\":\"Maximizing Your Reach\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"559bcabc4e0c\",\"_type\":\"block\",\"children\":[{\"_key\":\"09a96a410f3f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The first thing that likely comes to mind when deciding on the right messaging app channels is reach—which apps are your customers using the most and how can you reach them with marketing messaging on those mediums and platforms?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aa0e1ee5be75\",\"_type\":\"block\",\"children\":[{\"_key\":\"13284876eb5c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"There are a few elements that go into whether you can reach your customer base on a given channel: device-level support, carrier coverage, and regional popularity. Let’s take a look at each.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cc0cc1d71f83\",\"_type\":\"block\",\"children\":[{\"_key\":\"554c3d81fe2f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Device-level support\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"672101a27476\",\"_type\":\"block\",\"children\":[{\"_key\":\"d57bdefc9ccf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"A key benefit of SMS, MMS, and RCS messages is that they’re delivered on apps that come pre-installed on consumers’ phones: iMessage for iPhones and Google Messages for Androids. That’s one reason SMS is such a popular, enduring channel—it’s ubiquitous and enabled on 100% of devices. RCS will likely become as ubiquitous as SMS, but it’s not quite there yet. While this newer protocol is available on 100% of Android devices, some iPhone users are still upgrading to iOS18.1, since \"},{\"_key\":\"d57bdefc9ccf1\",\"_type\":\"span\",\"marks\":[\"7f7507e8e743\"],\"text\":\"Apple just started supporting RCS in the fall of 2024\"},{\"_key\":\"d57bdefc9ccf2\",\"_type\":\"span\",\"marks\":[],\"text\":\". As of early 2025, about \"},{\"_key\":\"d57bdefc9ccf3\",\"_type\":\"span\",\"marks\":[\"a60a319bac17\"],\"text\":\"68% of iPhones are upgraded and RCS-enabled\"},{\"_key\":\"d57bdefc9ccf4\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"7f7507e8e743\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/future-of-rcs-vs-sms\"},{\"_key\":\"a60a319bac17\",\"_type\":\"link\",\"href\":\"https://www.yahoo.com/tech/apple-says-68-percent-of-all-iphones-are-running-ios-18-195956904.html?guccounter=1\u0026guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8\u0026guce_referrer_sig=AQAAAHD31bj8SxsrOcV9yWv3kvd4amjGkcz58GngJgs1VEbgIQhuqylQ1OQXnRLnE1uyFZoYS9mwGNLyVsirDsiuYZbzdkTiz2ZxCuJrMUrKdgDyy8AC8yi0H34UARzoI-tvdstcaiBQYuBM7UXOaawVXh94pf8eg89B2Z3pXyGNJhgN\"}],\"style\":\"normal\"},{\"_key\":\"8d049ffbbf12\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ed3439947280\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unlike SMS, MMS, and RCS, third-party messaging apps like WhatsApp Messenger must be downloaded onto consumers’ phones from the app stores. But don’t let this fact dissuade you. Global giants like WhatsApp and other regional standouts like LINE and KakaoTalk have very high penetration rates in their preferred regions, with more than \"},{\"_key\":\"7ed3439947281\",\"_type\":\"span\",\"marks\":[\"681e4b03fd38\"],\"text\":\"96% of Brazilians downloading and using WhatsApp\"},{\"_key\":\"7ed3439947282\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"7ed3439947283\",\"_type\":\"span\",\"marks\":[\"e38aa53c2a97\"],\"text\":\"95% of Japanese consumers using LINE\"},{\"_key\":\"7ed3439947284\",\"_type\":\"span\",\"marks\":[],\"text\":\", for example. We’ll dive deeper into regional preferences in a bit.\"}],\"markDefs\":[{\"_key\":\"681e4b03fd38\",\"_type\":\"link\",\"href\":\"https://www.statista.com/topics/7731/whatsapp-in-brazil/#topicOverview\"},{\"_key\":\"e38aa53c2a97\",\"_type\":\"link\",\"href\":\"https://www.statista.com/statistics/1337533/japan-line-penetration-rate/\"}],\"style\":\"normal\"},{\"_key\":\"e64e99da03cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d0b9d6bdade0\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Carrier support\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"e1beaf3455de\",\"_type\":\"block\",\"children\":[{\"_key\":\"9801d335a05d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Because SMS, MMS, and RCS require carrier support, mobile network coverage is another consideration for these channels. SMS is a long-standing channel, so carrier coverage is ubiquitous across the globe. MMS is unique in that it is only supported in the US (and Canada, Australia, and the UK on a more limited basis). Because RCS \"},{\"_key\":\"9801d335a05d1\",\"_type\":\"span\",\"marks\":[\"e19369e71f28\"],\"text\":\"just recently gained Apple’s support\"},{\"_key\":\"9801d335a05d2\",\"_type\":\"span\",\"marks\":[],\"text\":\", carrier coverage varies by region and is expected to uptick significantly in 2025 and beyond. Some countries with strong carrier support include the UK, Germany, the US, Singapore, Spain, Sweden, France, Italy, Brazil, Mexico, and Colombia. This list will continue to grow. Third-party messaging apps, on the other hand, deliver messages over an internet connection and don’t have the added complexity of carrier coverage. However, these apps may still have supported and unsupported countries depending on where their primary operations are, so be sure to take that into account. With global giants like WhatsApp, you can reach users in over \"},{\"_key\":\"9801d335a05d3\",\"_type\":\"span\",\"marks\":[\"284c414b731c\"],\"text\":\"180 supported countries\"},{\"_key\":\"9801d335a05d4\",\"_type\":\"span\",\"marks\":[],\"text\":\", but the WhatsApp Business Platform is \"},{\"_key\":\"9801d335a05d5\",\"_type\":\"span\",\"marks\":[\"5525b3ad2745\"],\"text\":\"pausing marketing message sending into the US\"},{\"_key\":\"9801d335a05d6\",\"_type\":\"span\",\"marks\":[],\"text\":\" starting April 1, 2025. More on this update and how you can adjust your strategy below.\"}],\"markDefs\":[{\"_key\":\"e19369e71f28\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/future-of-rcs-vs-sms\"},{\"_key\":\"284c414b731c\",\"_type\":\"link\",\"href\":\"https://www.whatsapp.com/about/\"},{\"_key\":\"5525b3ad2745\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whatsapp-evolutions-2025-three-key-updates\"}],\"style\":\"normal\"},{\"_key\":\"721a54ded58a\",\"_type\":\"block\",\"children\":[{\"_key\":\"d798aefab7590\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Regional popularity\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"dea11f2a8b8b\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f5dc28136750\",\"_type\":\"span\",\"marks\":[],\"text\":\"The last, but arguably most important element when looking at a channel’s reach, is its regional popularity and usage. After all, you want to reach users where they are—on the channels and platforms they prefer most. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b185c1d6eb38\",\"_type\":\"richImage\",\"alt\":\"a map showing messaging app usage around the world\",\"asset\":{\"_ref\":\"image-48f54c3972aef8ce19482003596bec1703421ef2-2400x1344-png\",\"_type\":\"reference\"},\"caption\":\"Snapshot of mobile app usage around the world \"},{\"_key\":\"03858193750c\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d89655b4b300\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let’s take a deeper look into each region’s preferences when it comes to messaging apps, so you can figure out which apps are best based on where your customer base resides. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5270b06b2576\",\"_type\":\"block\",\"children\":[{\"_key\":\"d242c1391fa40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"United States and Canada\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0d34c14bc3d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b7f2ff7431d0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Winner: SMS/RCS\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5491cba266f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a7099278cc50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Because of unlimited text messaging plans in the US, consumers tend to use the native messaging apps on their devices, making SMS and its successor, RCS, the go-to choice for marketers looking to reach their US customers. WhatsApp also recently announced that it is \"},{\"_key\":\"6a7099278cc51\",\"_type\":\"span\",\"marks\":[\"c7f076c7d469\"],\"text\":\"pausing marketing message sending into the US\"},{\"_key\":\"6a7099278cc52\",\"_type\":\"span\",\"marks\":[],\"text\":\", so marketers previously sending to US customers via the WhatsApp Business Platform will need to look elsewhere. The natural alternative? \"},{\"_key\":\"6a7099278cc53\",\"_type\":\"span\",\"marks\":[\"45a99a1ae023\"],\"text\":\"RCS\"},{\"_key\":\"6a7099278cc54\",\"_type\":\"span\",\"marks\":[],\"text\":\", which is the next generation of SMS, and offers a lot of the same rich, interactive capabilities as WhatsApp. RCS coverage is already strong in the US, so if you have a customer base in the US, consider upgrading your SMS to RCS. In Canada, carrier coverage for RCS hasn’t ramped up yet, so it’s best to stick with SMS for now.\"}],\"markDefs\":[{\"_key\":\"c7f076c7d469\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whatsapp-evolutions-2025-three-key-updates\"},{\"_key\":\"45a99a1ae023\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/rcs-marketing-strategy\"}],\"style\":\"normal\"},{\"_key\":\"fa8814bf767c\",\"_type\":\"block\",\"children\":[{\"_key\":\"e501131ddf440\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Latin America \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"daf940058dfe\",\"_type\":\"block\",\"children\":[{\"_key\":\"cfdd375640db0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Winner: WhatsApp\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66a45e94b0e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"463f655732d10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Moving further down the Americas, WhatsApp is overwhelmingly used as the primary means of communicating with family and friends. In fact, \"},{\"_key\":\"463f655732d11\",\"_type\":\"span\",\"marks\":[\"681d3da08a23\"],\"text\":\"more than 96 percent of the Brazilian population is an active user\"},{\"_key\":\"463f655732d12\",\"_type\":\"span\",\"marks\":[],\"text\":\". WhatsApp is also widely used to order food, shop, transfer money, and complete other tasks in countries like Brazil and Mexico, making it the ideal platform for marketing messaging in the region.\"}],\"markDefs\":[{\"_key\":\"681d3da08a23\",\"_type\":\"link\",\"href\":\"https://www.statista.com/topics/7731/whatsapp-in-brazil/#topicOverview\"}],\"style\":\"normal\"},{\"_key\":\"e726ceb86c85\",\"_type\":\"block\",\"children\":[{\"_key\":\"015a195f46040\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Europe\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c16f17dd615e\",\"_type\":\"block\",\"children\":[{\"_key\":\"25b1a740f3220\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Winner: SMS/RCS, WhatsApp\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a98b9931420d\",\"_type\":\"block\",\"children\":[{\"_key\":\"60e234077ade0\",\"_type\":\"span\",\"marks\":[],\"text\":\"When it comes to messaging apps, Europe is a bit of a mixed bag. Northern European countries like Sweden lean more toward SMS/RCS. Mediterranean countries like Italy tend to prefer WhatsApp. Others, like the UK, tend to use both SMS/RCS and WhatsApp. In parts of Eastern Europe, Viber is popular. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9015e124c343\",\"_type\":\"block\",\"children\":[{\"_key\":\"51ac64a3dd6e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6914c431a8b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"65adb1a7c47d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you have customers throughout Europe or in countries that use multiple channels, consider using both SMS/RCS and WhatsApp and then allowing your customers to self select into the channels they prefer. To help manage multiple channels, stand up a multi-channel preference center to give your customers a one-stop-shop to select and edit their preferences. Then leverage \"},{\"_key\":\"65adb1a7c47d1\",\"_type\":\"span\",\"marks\":[\"6e22f1c64224\"],\"text\":\"AI\"},{\"_key\":\"65adb1a7c47d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" to deliver messages to each user’s most engaged channel in order to optimize performance. If you’re sending on multiple messaging app channels, it’s also important to pick a \"},{\"_key\":\"65adb1a7c47d3\",\"_type\":\"span\",\"marks\":[\"a3a209842d6a\"],\"text\":\"customer engagement platform\"},{\"_key\":\"65adb1a7c47d4\",\"_type\":\"span\",\"marks\":[],\"text\":\" that allows you to flexibly and easily shift message volumes across countries as you see fit. \"}],\"markDefs\":[{\"_key\":\"6e22f1c64224\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai\"},{\"_key\":\"a3a209842d6a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/\"}],\"style\":\"normal\"},{\"_key\":\"d360d0d4c372\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d60e74a170b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The Middle East\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6303582218a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2d881913e1c0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Winner: WhatsApp\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cdcea1fd3e08\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d1fe877d8160\",\"_type\":\"span\",\"marks\":[],\"text\":\"In the Middle East, global crowd pleaser WhatsApp is used heavily for peer-to-peer communications, making it the ideal choice for reaching users in the United Arab Emirates and other Middle Eastern countries. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"09c15c0a7eb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"b8fa349481130\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Asia Pacific\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c2f73b602c7c\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ce75f5f40910\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Winner: Country dependent\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a82593b4341d\",\"_type\":\"block\",\"children\":[{\"_key\":\"5800054b75360\",\"_type\":\"span\",\"marks\":[],\"text\":\"Asia Pacific is perhaps the most fragmented market when it comes to messaging apps, with several players who are dominant in their home countries. In India and Singapore, WhatsApp tends to be most popular. In Japan, Thailand, Taiwan, \"},{\"_key\":\"5800054b75361\",\"_type\":\"span\",\"marks\":[\"17a4e7f53d4b\"],\"text\":\"LINE\"},{\"_key\":\"5800054b75362\",\"_type\":\"span\",\"marks\":[],\"text\":\" is the most prevalent messaging app. In South Korea, KakaoTalk dominates. Down under, Australia and New Zealand tend to lean more toward SMS. RCS carrier coverage in Australia and New Zealand hasn’t ramped up yet, so for now it is best to stick with SMS.\"}],\"markDefs\":[{\"_key\":\"17a4e7f53d4b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/line\"}],\"style\":\"normal\"},{\"_key\":\"cc852b6a085d\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6dad7a009980\",\"_type\":\"span\",\"marks\":[],\"text\":\"Features and capabilities\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"175548556f2f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1f9b20fd9fb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Now, if you’re a brand operating in a region that overwhelmingly prefers one channel over another, your choice might be obvious. But for others, the features and capabilities of the channel itself might also be a deciding factor, especially in countries and regions that use multiple channels. Here’s a quick chart to help break down the varying features and capabilities across channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"beafd110eb7f\",\"_type\":\"richImage\",\"alt\":\"a table showing features and capabilities across channels\",\"asset\":{\"_ref\":\"image-e2b4397fad2cdb9f12e7b41c9b2f29063aaa2e32-2400x2310-png\",\"_type\":\"reference\"}},{\"_key\":\"26dc1922df39\",\"_type\":\"richImage\",\"alt\":\"a cheat sheet showing different messaging apps including sms mms rcs and whatsapp\",\"asset\":{\"_ref\":\"image-a3719e3646e6a477820f03e8d38026e0489b10ce-2400x1450-png\",\"_type\":\"reference\"}},{\"_key\":\"ed89ee8204ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"79136d4bbabc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f6d0b924d72f\",\"_type\":\"block\",\"children\":[{\"_key\":\"38fcd167afbf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"We covered a lot of ground, but there are a couple key questions you should be asking yourself when it comes to making decisions around the messaging app channels you’re using. When in doubt, consider:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"84c85ea373be\",\"_type\":\"block\",\"children\":[{\"_key\":\"24c3d3e4de440\",\"_type\":\"span\",\"marks\":[],\"text\":\"How can you \"},{\"_key\":\"24c3d3e4de441\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"maximize your reach\"},{\"_key\":\"24c3d3e4de442\",\"_type\":\"span\",\"marks\":[],\"text\":\" by connecting with customers on the devices, platforms, and channels they prefer?\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"218acb638f65\",\"_type\":\"block\",\"children\":[{\"_key\":\"34705d0955760\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is the \"},{\"_key\":\"34705d0955761\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"right mix of features and capabilities\"},{\"_key\":\"34705d0955762\",\"_type\":\"span\",\"marks\":[],\"text\":\" that can help you maximize ROI and accomplish all of your desired use cases?\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b8336982359a\",\"_type\":\"block\",\"children\":[{\"_key\":\"9743afd32ab60\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a6ebaffba363\",\"_type\":\"block\",\"children\":[{\"_key\":\"30b5388aee1d0\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b483434a5c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"524357c276d30\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$36\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/eba2e0f40079711a591d9d08cbef35e05d1bb142-1920x1080.png\",\"publishedDate\":\"2025-04-11T18:00:06.565Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fdd15b7737971acfe2733095bbbd58d21d4b7841-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"When does it make sense to use SMS, MMS, RCS, WhatsApp, or LINE? To help out, we’ll be breaking down the various channel considerations and giving you the cheat code to help pick the best ones for your brand and customer base.\",\"pageTitle\":\"SMS, RCS, WhatsApp, and more: choosing the right channels\",\"slug\":{\"_type\":\"slug\",\"current\":\"sms-rcs-whatsapp-right-channels-for-audience\"}},\"title\":\"SMS, RCS, WhatsApp, and more: Choosing the right channels for your audience \"},{\"_id\":\"46fb24f6-e457-4774-8c28-299022307616\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"033eaa9c3f97\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d47c665708f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Texts are hard to ignore, with some estimates putting the channel at a \"},{\"_key\":\"a22224770b95\",\"_type\":\"span\",\"marks\":[\"a24d5018a78f\"],\"text\":\"98% open rate\"},{\"_key\":\"02389d56d741\",\"_type\":\"span\",\"marks\":[],\"text\":\". That simple act—checking a message—can create one of the most direct connections between brands and their customers.\"}],\"markDefs\":[{\"_key\":\"a24d5018a78f\",\"_type\":\"link\",\"href\":\"https://www.forbes.com/councils/theyec/2024/02/05/is-sms-marketing-an-affordable-small-business-growth-booster/\"}],\"style\":\"normal\"},{\"_key\":\"407759b99811\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8947aa0d7c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"But not every message works the same way. What began as short text alerts has evolved into a spectrum of formats that help brands inform, engage, and start conversations. SMS, MMS, and RCS messaging each play a different role in that mix, shaping how information is shared and how customers respond.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"27b4efbab5d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"46ba0541ef4b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here, you’ll see how each channel shapes the customer experience—and how the smartest brands are using them in combination to build trust, spark action, and keep conversations going.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"959e76f21d37\",\"_type\":\"block\",\"children\":[{\"_key\":\"380ee53507b4\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is SMS, MMS, and RCS messaging?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"521ed30a470e\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6c0f8b6b7e8\",\"_type\":\"span\",\"marks\":[],\"text\":\"SMS (Short Message Service), MMS (Multimedia Messaging Service), and RCS (Rich Communication Services) are the three main ways brands send text-based messages to customers. Each uses a different technology and offers a distinct type of experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fb6f60774154\",\"_type\":\"block\",\"children\":[{\"_key\":\"241a7556e921\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"SMS\"},{\"_key\":\"a668ae071c6b\",\"_type\":\"span\",\"marks\":[],\"text\":\" is the simplest and most widely supported format. It delivers short, text-only messages—up to 160 characters—over carrier networks. Because it works on virtually every device, SMS remains essential for urgent updates, one-time passcodes, and notifications that need instant delivery.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3d9b5ceba48f\",\"_type\":\"block\",\"children\":[{\"_key\":\"eeae1acc9398\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"MMS\"},{\"_key\":\"11e6c9bd356e\",\"_type\":\"span\",\"marks\":[],\"text\":\" builds on SMS by adding images, GIFs, and short videos. It helps brands tell stories visually—think product launches, promotions, or limited-time offers—without requiring customers to have a data plan or internet connection.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db3c08761032\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab024ead7862\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"RCS\"},{\"_key\":\"9ab43df95ff7\",\"_type\":\"span\",\"marks\":[],\"text\":\" runs on mobile data or Wi-Fi and turns messaging into an interactive, branded experience. Brands can include high-resolution visuals, buttons, and carousels, while verified sender profiles help build trust.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"888ff2caa81e\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a2aad224be5\",\"_type\":\"span\",\"marks\":[],\"text\":\"For enterprise use, \"},{\"_key\":\"32cd55c24db6\",\"_type\":\"span\",\"marks\":[\"3afe92bf7266\"],\"text\":\"RCS Business Messaging (RBM) extends those capabilities\"},{\"_key\":\"df06534e5554\",\"_type\":\"span\",\"marks\":[],\"text\":\" for marketing and service communication. It’s already well-established on Android, and \"},{\"_key\":\"318fa9e77f20\",\"_type\":\"span\",\"marks\":[\"8274a02daa36\"],\"text\":\"Apple’s iOS 26 update\"},{\"_key\":\"e272fe27d65b\",\"_type\":\"span\",\"marks\":[],\"text\":\" continues to expand RCS support, creating new opportunities, but also new considerations around inbox visibility and sender recognition.\"}],\"markDefs\":[{\"_key\":\"3afe92bf7266\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/future-of-rcs-vs-sms\"},{\"_key\":\"8274a02daa36\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ios-26-sms-mms-rcs\"}],\"style\":\"normal\"},{\"_key\":\"747bc2cfc92b\",\"_type\":\"block\",\"children\":[{\"_key\":\"07ecaeb29d1f\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is the difference between SMS, MMS, and RCS?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d838abf16617\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b1f75ec1e36\",\"_type\":\"span\",\"marks\":[],\"text\":\"SMS, MMS, and RCS all deliver text-based messages—but they differ in how much each can do, how they’re sent, and what kind of experience they create.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"858f59a96d9c\",\"_type\":\"customTable\",\"headers\":{\"firstColumnIsHeader\":true,\"firstRowIsHeader\":true},\"table\":{\"rows\":[{\"_key\":\"8e7a44da-ede3-4a84-be3c-b63499bbbd10\",\"_type\":\"tableRow\",\"cells\":[\"Feature\",\"SMS\",\"MMS\",\"RCS\"]},{\"_key\":\"f5d27c20-6624-460e-ba32-90fc5fa64cdb\",\"_type\":\"tableRow\",\"cells\":[\"Content type\",\"Text only (up to 160 characters)\",\"Text, images, GIFs, short videos\",\"Text, rich media, interactive buttons, carousels\"]},{\"_key\":\"a8065414-009b-4942-95ee-ad156530a432\",\"_type\":\"tableRow\",\"cells\":[\"Delivery method\",\"Carrier network\",\"Carrier network\",\"Mobile data or Wi-Fi\"]},{\"_key\":\"abfe641a-422d-4f11-a245-2106b4379514\",\"_type\":\"tableRow\",\"cells\":[\"Device support\",\"Universal (all mobile phones)\",\"Broad but varies by region and carrier\",\"Android and iOS 26+ with carrier support\"]},{\"_key\":\"37b2f504-4e82-4592-962f-9af725a18843\",\"_type\":\"tableRow\",\"cells\":[\"Sender identity\",\"Standard phone number\",\"Standard phone number\",\"Verified business profile (RCS Business Messaging)\"]},{\"_key\":\"3c69b91b-0f9b-427c-9b27-113b4a06041a\",\"_type\":\"tableRow\",\"cells\":[\"Interactivity\",\"Basic two-way replies\",\"Limited\",\"Advanced two-way engagement (suggested replies, actions)\"]},{\"_key\":\"9b08920d-5e9f-4873-bc12-13e44ec77855\",\"_type\":\"tableRow\",\"cells\":[\"Analytics\",\"Delivery status only\",\"Delivery status only\",\"Read receipts, engagement data\"]},{\"_key\":\"a1c965c0-1310-4dac-b1e0-5a600309312a\",\"_type\":\"tableRow\",\"cells\":[\"Ideal use cases\",\"Alerts, passcodes, quick updates\",\"Promotions, product launches, visual storytelling\",\"Conversational engagement, personalized journeys\"]}]}},{\"_key\":\"e8c315b64fad\",\"_type\":\"block\",\"children\":[{\"_key\":\"54d9e59437da\",\"_type\":\"span\",\"marks\":[],\"text\":\"As RCS Business Messaging continues to expand, brands now have more flexibility to shape how they communicate—using SMS for speed, MMS for impact, and RCS for richer, more responsive conversations.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"015151df0f03\",\"_type\":\"block\",\"children\":[{\"_key\":\"fddbb7d3dfea\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once you have these channels established, what matters next is how these formats work within a wider mobile messaging strategy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d503d99d1aca\",\"_type\":\"block\",\"children\":[{\"_key\":\"c19917dedf85\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why it’s time to rethink your mobile messaging strategy in 2025/26\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"831b5c85e322\",\"_type\":\"block\",\"children\":[{\"_key\":\"716a2835dd95\",\"_type\":\"span\",\"marks\":[],\"text\":\"For years, SMS and MMS led the way in giving brands reliable ways to reach customers, but they were built in a different era of communication. Now, RCS Business Messaging is changing expectations around what text-based marketing can do.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7fce091de811\",\"_type\":\"block\",\"children\":[{\"_key\":\"99737fcebe77\",\"_type\":\"span\",\"marks\":[],\"text\":\"RCS supports high-resolution media, interactive replies, and verified brand profiles that display names, logos, and trust badges at the top of each thread. These features build credibility in a channel that has often struggled with spam and unverified senders. Yet RBM is still expanding, with carrier coverage stronger in markets like the UK, Germany, and Spain than in others.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d999de5486c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"e68db148e70d\",\"_type\":\"span\",\"marks\":[],\"text\":\"At the same time, new rules such as Apple’s iOS 26 inbox filtering make recognition and trust essential. Messages from unknown senders may never \"},{\"_key\":\"b0f2bff4e00b\",\"_type\":\"span\",\"marks\":[\"3597a902c1d1\"],\"text\":\"trigger notifications\"},{\"_key\":\"f83b950342cf\",\"_type\":\"span\",\"marks\":[],\"text\":\" or appear in the main inbox unless customers have engaged before.\"}],\"markDefs\":[{\"_key\":\"3597a902c1d1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whats-a-triggered-message\"}],\"style\":\"normal\"},{\"_key\":\"1c4783a16d02\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e531fd16723\",\"_type\":\"span\",\"marks\":[],\"text\":\"These changes call for a more deliberate \"},{\"_key\":\"a37f0c360125\",\"_type\":\"span\",\"marks\":[\"e95872c84c24\"],\"text\":\"mobile messaging strategy\"},{\"_key\":\"0d69d83d244a\",\"_type\":\"span\",\"marks\":[],\"text\":\" to balance reliability, creativity, and compliance. Brands that align message format with purpose can build clearer, more trusted communication rather than relying on volume or guesswork.\"}],\"markDefs\":[{\"_key\":\"e95872c84c24\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/sms-marketing-strategy\"}],\"style\":\"normal\"},{\"_key\":\"3e9fe2f1d64e\",\"_type\":\"block\",\"children\":[{\"_key\":\"18d43bd5baa7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Best SMS use cases: Alerts, authentication, time-sensitive updates\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0392eead1eb5\",\"_type\":\"block\",\"children\":[{\"_key\":\"59093cc05862\",\"_type\":\"span\",\"marks\":[],\"text\":\"With its reach and speed, SMS is best used for moments when information needs to reach the customer fast—shipping updates, booking confirmations, security codes, or emergency notifications. These messages reassure customers, maintain continuity, and keep key processes moving in real time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5b00371600f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"22c4745afefb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Alerts and service updates\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"2099ef534189\",\"_type\":\"block\",\"children\":[{\"_key\":\"47b722e14773\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands use SMS to keep customers informed about changes that matter in the moment, from delivery progress to appointment reminders.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dfde44ed7902\",\"_type\":\"block\",\"children\":[{\"_key\":\"19183c0ac0b5\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Example:\"},{\"_key\":\"8aacfd8d76af\",\"_type\":\"span\",\"marks\":[],\"text\":\" A customer buys a new pair of shoes. The purchase event triggers a confirmation email with order details. When the shipping provider updates the parcel status, an SMS is automatically sent: “Your order is out for delivery and will arrive today between 2–4 p.m.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"843102d18cdc\",\"_type\":\"block\",\"children\":[{\"_key\":\"e269afbb837a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Authentication and security codes\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"1f041e83da70\",\"_type\":\"block\",\"children\":[{\"_key\":\"a1b6ad20683b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Verification messages rely on instant visibility. SMS supports secure sign-ins without requiring Wi-Fi, data, or an app.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"72d80315c430\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e0b0ec22c1b\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Example:\"},{\"_key\":\"f8d990b4710e\",\"_type\":\"span\",\"marks\":[],\"text\":\" A customer logs in from a new device. The system detects the request and immediately sends a one-time passcode via SMS: “Your verification code is 842193. This code expires in 10 minutes.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4d8844842966\",\"_type\":\"block\",\"children\":[{\"_key\":\"280d2f3b2d2f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Time-sensitive or urgent notifications\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"696297caed6e\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b43f1f9d857\",\"_type\":\"span\",\"marks\":[],\"text\":\"When information needs attention right away, SMS reaches customers quickly and consistently.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aec0a4d3c07b\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d16e07903bd\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Example:\"},{\"_key\":\"462a9b796e80\",\"_type\":\"span\",\"marks\":[],\"text\":\" An upcoming appointment is approaching. A real-time event triggers a 30-minute SMS reminder: “Your appointment starts at 3:00 p.m. Reply RESCHEDULE if you need a new time.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"749efd438409\",\"_type\":\"block\",\"children\":[{\"_key\":\"eeed5c27b545\",\"_type\":\"span\",\"marks\":[],\"text\":\"MMS: Making your messages visual\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a4b4d9362c47\",\"_type\":\"block\",\"children\":[{\"_key\":\"1218b0fc1d24\",\"_type\":\"span\",\"marks\":[],\"text\":\"While RCS adoption grows, MMS remains a practical way for brands to add visual impact to mobile campaigns. It’s available across most networks, easy to launch, and doesn’t require customers to have data access or a specific device type.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b571a2735511\",\"_type\":\"block\",\"children\":[{\"_key\":\"0af115323cb9\",\"_type\":\"span\",\"marks\":[],\"text\":\"When to use multimedia in campaigns\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4d31e81f0490\",\"_type\":\"block\",\"children\":[{\"_key\":\"5995690ee63f\",\"_type\":\"span\",\"marks\":[],\"text\":\"MMS is useful when an image or short video helps drive understanding or excitement—like showing a new product in context or teasing a seasonal offer. It’s especially valuable in regions where RCS coverage is still limited, offering a middle ground between plain-text SMS and fully interactive messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"56da3d0d8ed3\",\"_type\":\"block\",\"children\":[{\"_key\":\"43854f142cec\",\"_type\":\"span\",\"marks\":[],\"text\":\"Because MMS messages are sent through carrier networks, delivery is generally reliable, though not universal. Brands operating in multiple markets should check local carrier support before planning large-scale campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"473836411b4b\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6c8a83a6932\",\"_type\":\"span\",\"marks\":[],\"text\":\"Best use cases of MMS performance lift\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a65328b8a224\",\"_type\":\"block\",\"children\":[{\"_key\":\"53e69e5fa2ca\",\"_type\":\"span\",\"marks\":[],\"text\":\"MMS works well when visuals help a customer make a quicker or more confident decision. One image or short clip can provide the context a text-only message can’t—adding personality and clarity without requiring extra steps from the customer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2b375c0a7525\",\"_type\":\"block\",\"children\":[{\"_key\":\"d835be19716e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Product launches and new arrivals\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"d07ef7766704\",\"_type\":\"block\",\"children\":[{\"_key\":\"762938ba53e4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Visuals can turn interest into intent by showing customers what’s new, not just telling them.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f8d0f6ced10\",\"_type\":\"block\",\"children\":[{\"_key\":\"6592bc33c23f\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Example:\"},{\"_key\":\"f123c206818c\",\"_type\":\"span\",\"marks\":[],\"text\":\" A signed-in customer browses running shoes on a retailer’s site. Because they’ve opted into mobile updates, the brand can act on their activity. When a new colourway becomes available, that event triggers an MMS with a styled product image and a link to shop the update.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7e32c1786325\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c3f1d309581\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Seasonal or promotional storytelling\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"9313ba2e43b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"2136bbbf8c4d\",\"_type\":\"span\",\"marks\":[],\"text\":\"MMS gives campaigns a stronger emotional pull, especially when tied to specific moments in the calendar.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4688e66890a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"75e7d1064aba\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Example:\"},{\"_key\":\"a21cfc11e3ee\",\"_type\":\"span\",\"marks\":[],\"text\":\" Ahead of a seasonal sale, an MMS is sent with a promotional image and offer code, triggered by a customer’s loyalty-segment entry event.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"017ea7540af8\",\"_type\":\"block\",\"children\":[{\"_key\":\"c2131be0ff47\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Travel, hospitality, and experience-led brands\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"74688a5823de\",\"_type\":\"block\",\"children\":[{\"_key\":\"7beb5bbe0d4c\",\"_type\":\"span\",\"marks\":[],\"text\":\"A short clip or destination visual can help customers picture the experience before they book.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"441188919b09\",\"_type\":\"block\",\"children\":[{\"_key\":\"082c00b91c7a\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Example:\"},{\"_key\":\"7436c6857083\",\"_type\":\"span\",\"marks\":[],\"text\":\" After a user signs up for destination alerts, a new resort package goes live. This triggers an MMS featuring a 10-second preview video and a link to explore available dates.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d8d600cc378f\",\"_type\":\"block\",\"children\":[{\"_key\":\"a95af75d4e85\",\"_type\":\"span\",\"marks\":[],\"text\":\"Used this way, MMS adds the expressiveness that pure text can’t—and offers a reliable visual layer within broader cross-channel messaging journeys, especially in regions where RCS support is still growing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9aa380426a49\",\"_type\":\"block\",\"children\":[{\"_key\":\"68cf7da1b678\",\"_type\":\"span\",\"marks\":[],\"text\":\"RCS messaging and the future of conversational engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8be58cc07589\",\"_type\":\"block\",\"children\":[{\"_key\":\"a5df3c29fd5c\",\"_type\":\"span\",\"marks\":[],\"text\":\"RCS brings a more conversational marketing style to mobile messaging, making it easier for customers to browse, respond, or make decisions without switching channels. It enables secure, two-way conversations that combine branding, automation, and interactivity in a single thread.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fdcdae8cbdba\",\"_type\":\"block\",\"children\":[{\"_key\":\"1de6898bb942\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key features: Verified senders, rich cards, interactivity\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4c08508fb6d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b4a61a80eba\",\"_type\":\"span\",\"marks\":[],\"text\":\"Through RCS Business Messaging (RBM), brands can send verified messages that display their name, logo, and brand colours—giving customers immediate confidence in who’s contacting them. Rich cards, suggested replies, and carousels simplify engagement, allowing users to explore products, confirm orders, or complete simple actions without opening a browser or app.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e8e5a29b63a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"c865c84b1b0c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Secure AI implementation and personalization at scale\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"023553a5cbd8\",\"_type\":\"block\",\"children\":[{\"_key\":\"ddd472c437d8\",\"_type\":\"span\",\"marks\":[],\"text\":\"When combined with AI decisioning tools, RCS becomes a space for real-time, one-to-one communication. A verified channel reduces security risks while enabling contextual personalization—so messages adapt to customer behaviour, past interactions, or purchase history within seconds.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ee3663f1980f\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c43baef369d\",\"_type\":\"span\",\"marks\":[],\"text\":\"RCS vs. OTT apps: what sets it apart\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"008770280e5d\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ffbda14e06f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unlike over-the-top (OTT) platforms such as \"},{\"_key\":\"c77f4004359b\",\"_type\":\"span\",\"marks\":[\"70bf7b5feda8\"],\"text\":\"WhatsApp\"},{\"_key\":\"289776c0c6ff\",\"_type\":\"span\",\"marks\":[],\"text\":\" or Messenger, RCS doesn’t depend on customers downloading an app or opting into a third-party ecosystem. It operates within the phone’s native messaging environment, which helps maintain consistency across devices while keeping data within secure carrier networks.\"}],\"markDefs\":[{\"_key\":\"70bf7b5feda8\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whatsapp-marketing\"}],\"style\":\"normal\"},{\"_key\":\"129b2fc04666\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd2c0a94e49d\",\"_type\":\"span\",\"marks\":[],\"text\":\"For brands, RCS makes messaging feel more consistent across formats, offering an interactive, measurable way to build trust and loyalty directly within the channels customers already use every day.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6d33220e9de6\",\"_type\":\"block\",\"children\":[{\"_key\":\"787dde0de878\",\"_type\":\"span\",\"marks\":[],\"text\":\"When to use SMS, MMS, or RCS: A strategic framework\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f13c08ce720d\",\"_type\":\"block\",\"children\":[{\"_key\":\"109894ebea9a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Choosing the right channel starts long before a message is sent. A practical framework looks at four things: the goal of the message, the customer’s current state, any channel constraints, and how much interaction the moment calls for. These elements help teams move from format-first choices to decisions grounded in intent and customer behaviour.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5dc3e2d35296\",\"_type\":\"block\",\"children\":[{\"_key\":\"74e01ddfcabe\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Begin with the objective\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f605ab2af318\",\"_type\":\"block\",\"children\":[{\"_key\":\"e72a2ea1a8bd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Is the message meant to inform, prompt, reassure, or guide? Clarity around purpose removes guesswork.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7079aa9fce84\",\"_type\":\"block\",\"children\":[{\"_key\":\"905740c4bab7\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Look at customer context\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3763bf652951\",\"_type\":\"block\",\"children\":[{\"_key\":\"00145035e4e7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Recent actions, lifecycle stage, and engagement history shape which format feels most natural to the customer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5dee5e00621b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b0843595f09e\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Factor in channel availability\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"47ada26ecb7e\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd0a23ce9628\",\"_type\":\"span\",\"marks\":[],\"text\":\"Device type, region, and known-sender status all influence which formats a customer can reliably receive.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1bf27b70cb43\",\"_type\":\"block\",\"children\":[{\"_key\":\"8943ec5aafb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Match the moment to the level of interaction\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"78c5fd55b8b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbe7f6631c11\",\"_type\":\"span\",\"marks\":[],\"text\":\"Some updates need speed, others benefit from visuals, and certain journeys work best when customers can explore options or respond directly.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6be00fa2ad57\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb82040b3af5\",\"_type\":\"span\",\"marks\":[],\"text\":\"With these steps in place, the table below offers a quick reference for aligning message purpose with channel strength.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ac79cd7c84d\",\"_type\":\"block\",\"children\":[{\"_key\":\"72141669d453\",\"_type\":\"span\",\"marks\":[],\"text\":\"Channel comparison chart: Cost, reach, engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ff6284b5663b\",\"_type\":\"customTable\",\"headers\":{\"firstColumnIsHeader\":true,\"firstRowIsHeader\":true},\"table\":{\"rows\":[{\"_key\":\"5f1261a3-6ef4-40a1-a6e4-2877e7495a0e\",\"_type\":\"tableRow\",\"cells\":[\"Channel\",\"Cost\",\"Reach\",\"Engagement\",\"Best for\"]},{\"_key\":\"4e51fa8a-8f12-4fb2-800d-da04113038cf\",\"_type\":\"tableRow\",\"cells\":[\"SMS\",\"Low\",\"Universal\",\"Moderate\",\"Urgent alerts, authentication, short updates\"]},{\"_key\":\"a3f0fcfb-efeb-4bc6-928c-2bf0633adc08\",\"_type\":\"tableRow\",\"cells\":[\"MMS\",\"Medium\",\"Broad, varies by region\",\"High\",\"Promotions, visual campaigns, storytelling\"]},{\"_key\":\"e276d49a-637b-4a57-ba99-b135e7b25a5f\",\"_type\":\"tableRow\",\"cells\":[\"RCS\",\"Medium–High\",\"Expanding (Android + iOS 26+)\",\"Very high\",\"Personalized, two-way, interactive journeys\"]}]}},{\"_key\":\"d65cd1d9b751\",\"_type\":\"block\",\"children\":[{\"_key\":\"bdc58bf33f3d\",\"_type\":\"span\",\"marks\":[],\"text\":\"A framework like this supports clearer, more intentional cross-channel messaging, helping brands \"},{\"_key\":\"f48723915cf2\",\"_type\":\"span\",\"marks\":[\"8280ec5183c1\"],\"text\":\"choose formats that match the moment\"},{\"_key\":\"afde3ac8f1e6\",\"_type\":\"span\",\"marks\":[],\"text\":\" while orchestration tools take over the delivery.\"}],\"markDefs\":[{\"_key\":\"8280ec5183c1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/sms-rcs-whatsapp-right-channels-for-audience\"}],\"style\":\"normal\"},{\"_key\":\"3979466e07b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"b350a3f4eef5\",\"_type\":\"span\",\"marks\":[],\"text\":\"How Braze simplifies channel selection\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"bb9b31a7dcaf\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e25b5cf6daa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Coordinating SMS, MMS, and RCS manually can be complex and challenging. Braze removes that complexity by \"},{\"_key\":\"8419982a7801\",\"_type\":\"span\",\"marks\":[\"0482af0a59e6\"],\"text\":\"automatically selecting the best message type\"},{\"_key\":\"a7bd3851c699\",\"_type\":\"span\",\"marks\":[],\"text\":\" and delivery route for each customer—so teams can focus on strategy instead of setup.\"}],\"markDefs\":[{\"_key\":\"0482af0a59e6\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/sms_mms_rcs/\"}],\"style\":\"normal\"},{\"_key\":\"12bbd0bc8855\",\"_type\":\"block\",\"children\":[{\"_key\":\"383e9b8a79b6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Intelligent Channel: automatic format and fallback logic\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"90f67f9338c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"b889e7223018\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Intelligent Channel, Braze evaluates each user’s device, carrier, and engagement history in real time. A customer browsing a product range might receive an RCS message with interactive options if their device supports it; if not, the same moment can trigger a visually driven MMS or a clear, concise SMS instead. In situations where a customer enters an area with limited connectivity, fallback logic automatically switches to the most reliable format to keep the message moving. This adaptive routing means each person receives the right version of a message without any manual configuration.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d1ffdb5f725f\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"a79779b14103\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Connect with sales\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"}}],\"heading\":\" See how Braze Intelligent Channel helps your team deliver the right message format, at the right moment. \"},{\"_key\":\"4fd43dcd2215\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb602f96d778\",\"_type\":\"span\",\"marks\":[],\"text\":\"Canvas and Connected Content in action\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"636227481e7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"165d63295751\",\"_type\":\"span\",\"marks\":[],\"text\":\"Inside Canvas, teams can design full customer journeys that weave SMS, MMS, and RCS into one orchestrated flow. A customer might receive an interactive RCS welcome message after signing up, followed by an SMS delivery reminder once their order ships, and later a visually rich MMS to celebrate a loyalty milestone. Connected Content makes each of these moments dynamic, pulling in live data such as product availability, pricing, or location. This creates communication that adapts with every interaction—keeping timing, tone, and context aligned across channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3a669280572c\",\"_type\":\"block\",\"children\":[{\"_key\":\"0299bc05fc30\",\"_type\":\"span\",\"marks\":[],\"text\":\"The future of mobile messaging\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f8d411b3c0d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"50bbd049d47c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mobile messaging is moving toward experiences that are intelligent, conversational, and data-informed. As RCS Business Messaging matures and carrier adoption widens, the boundary between messaging and chat will continue to narrow—giving brands more freedom to design meaningful, two-way interactions at scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6abf1be245ea\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9e1d471350c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Growing RCS business messaging adoption\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"52039000ee64\",\"_type\":\"block\",\"children\":[{\"_key\":\"5259970030aa\",\"_type\":\"span\",\"marks\":[],\"text\":\"RCS Business Messaging is expanding quickly across regions, with strong uptake in markets like the UK, Germany, and Spain. As more carriers and operating systems adopt RCS standards, its role will move into the mainstream of text message marketing. This growth positions RCS as a key part of the next phase of customer engagement—where interactivity, verification, and measurement are built in from the start.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"630274c48973\",\"_type\":\"block\",\"children\":[{\"_key\":\"9fd73448f839\",\"_type\":\"span\",\"marks\":[],\"text\":\"Conversational AI and orchestration in 2026\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b6f53b948666\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0c39edfeecb\",\"_type\":\"span\",\"marks\":[\"eb278c8aed00\"],\"text\":\"AI-driven personalization\"},{\"_key\":\"bbafe5d20b62\",\"_type\":\"span\",\"marks\":[],\"text\":\" will deepen how brands use messaging. Instead of fixed campaign paths, conversational AI can guide customers dynamically—answering questions, recommending products, and adapting messaging tone in real time. When combined with orchestration tools like Canvas, these intelligent flows connect SMS, MMS, and RCS into cohesive journeys that feel natural and individually tailored.\"}],\"markDefs\":[{\"_key\":\"eb278c8aed00\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/personalization-at-scale\"}],\"style\":\"normal\"},{\"_key\":\"e4dc72bc2ebc\",\"_type\":\"block\",\"children\":[{\"_key\":\"36ee6426bc8c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization as the driver of engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ae3e7c200fb6\",\"_type\":\"block\",\"children\":[{\"_key\":\"5882623e67a3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Relevance will define success. Customers expect messages that reflect who they are and what they care about in the moment, without feeling creepy. So whether that’s a delivery update, a product suggestion, or a timely offer, personalization keeps communication meaningful. As formats and technology evolve, that human connection will remain the constant—and the true measure of effective mobile engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"136686f95fa6\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffd04103242b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key takeaways for SMS vs. MMS vs. RCS in 2025/26\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"5d736da6327a\",\"_type\":\"block\",\"children\":[{\"_key\":\"313066090022\",\"_type\":\"span\",\"marks\":[],\"text\":\"SMS, MMS, and RCS each serve a distinct purpose—SMS for reach and reliability, MMS for visual storytelling, and RCS for interactive, data-driven engagement.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ead072bf179d\",\"_type\":\"block\",\"children\":[{\"_key\":\"57dc1313e3e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"RCS Business Messaging (RBM) continues to expand, offering verified, branded experiences that build trust and deliver measurable results.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7d1b81987ad0\",\"_type\":\"block\",\"children\":[{\"_key\":\"f55f883ccaab\",\"_type\":\"span\",\"marks\":[],\"text\":\"Apple’s iOS 26 inbox filtering makes recognition and sender verification more important than ever for visibility and engagement.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9aa7596a2047\",\"_type\":\"block\",\"children\":[{\"_key\":\"162c7fdcce59\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze automates channel selection with Intelligent Channel and Canvas, ensuring every message lands through the most effective format.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b0522d59f004\",\"_type\":\"block\",\"children\":[{\"_key\":\"e01f12807274\",\"_type\":\"span\",\"marks\":[],\"text\":\"The future of text message marketing depends on context and orchestration—using all three channels strategically within one connected customer journey.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/54fd1173d8d088b69722bd3bb4b681cd26317fca-1920x1080.png\",\"publishedDate\":\"2025-12-16T20:14:25.897Z\",\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-54fd1173d8d088b69722bd3bb4b681cd26317fca-1920x1080-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Compare SMS, MMS, and RCS in 2025 and see how Braze helps marketers automate channel choice, boost engagement, and personalize every mobile message.\",\"pageTitle\":\"SMS vs MMS vs RCS for Smarter Mobile Engagement | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"sms-vs-mms-vs-rcs\"}},\"title\":\"SMS vs. MMS vs. RCS: Choosing the right messaging channel for modern engagement\"},{\"_id\":\"6adbfe4e-3e3f-4c94-9280-af34f2f1d4a6\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"cf0868397735\",\"_type\":\"block\",\"children\":[{\"_key\":\"20314f5176a60\",\"_type\":\"span\",\"marks\":[],\"text\":\"You know about SMS marketing and how to use SMS for customer engagement. Now it’s time to get familiar with a similar channel that’s been around since 2007, but has been generating more buzz lately thanks to \"},{\"_key\":\"20314f5176a61\",\"_type\":\"span\",\"marks\":[\"d41efaafdb84\"],\"text\":\"Apple’s iOS 18 update\"},{\"_key\":\"20314f5176a62\",\"_type\":\"span\",\"marks\":[],\"text\":\". That channel is RCS. \"}],\"markDefs\":[{\"_key\":\"d41efaafdb84\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/wwdc-announcements-bring-apple-intelligence-rcs-and-more-to-ios-18\"}],\"style\":\"normal\"},{\"_key\":\"faf52ae82408\",\"_type\":\"block\",\"children\":[{\"_key\":\"3fa9a735e1f7\",\"_type\":\"span\",\"marks\":[],\"text\":\"RCS, short for rich communication services, is a more modern take on SMS that offers richer capabilities for both peer-to-peer (P2P) and application-to-peer (A2P) messaging. On the P2P side, it offers features like group chat capabilities, support for voice messages, file sharing, and more. On the A2P side, RCS also offers marketers the ability to engage their customers with richer messaging experiences, including images, videos, and interactive buttons. More on that later.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ebc99ec6939\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca52b020dccc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While RCS has been available for Android users for some time, this messaging protocol is finally being supported by Apple with the \"},{\"_key\":\"ca52b020dccc1\",\"_type\":\"span\",\"marks\":[\"277b323f6f4b\"],\"text\":\"release of iOS 18\"},{\"_key\":\"ca52b020dccc2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"277b323f6f4b\",\"_type\":\"link\",\"href\":\"https://www.apple.com/newsroom/2024/09/ios-18-is-available-today-making-iphone-more-personal-and-capable-than-ever/#:~:text=iOS%2018%20is%20now%20available,enhancements%20to%20Messages%20and%20Mail\"}],\"style\":\"normal\"},{\"_key\":\"a044f8d4b3ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"30b5cb38c1d80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Because of the current hype around RCS, it’s a perfect time for marketers to learn more about RCS: What it is, its key features and capabilities, and how they can use it as a marketing channel.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0427a4d9d54b\",\"_type\":\"block\",\"children\":[{\"_key\":\"fcb1c623abf30\",\"_type\":\"span\",\"marks\":[],\"text\":\"So let’s dive in. In this guide we’ll cover:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fbae591751ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"29546b84b4520\",\"_type\":\"span\",\"marks\":[\"3e5902661d8d\"],\"text\":\"What is RCS?\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"3e5902661d8d\",\"_type\":\"link\",\"blank\":false,\"href\":\"future-of-rcs-vs-sms#intro\"}],\"style\":\"normal\"},{\"_key\":\"d71267ebf775\",\"_type\":\"block\",\"children\":[{\"_key\":\"e46996e3c21e0\",\"_type\":\"span\",\"marks\":[\"8cf363c7439e\"],\"text\":\"A brief history of RCS\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"8cf363c7439e\",\"_type\":\"link\",\"blank\":false,\"href\":\"#history\"}],\"style\":\"normal\"},{\"_key\":\"8dc5d848bfcc\",\"_type\":\"block\",\"children\":[{\"_key\":\"92cfd2258fff0\",\"_type\":\"span\",\"marks\":[\"b1c3e0ef2bae\"],\"text\":\"RCS messaging features and capabilities\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"b1c3e0ef2bae\",\"_type\":\"link\",\"blank\":false,\"href\":\"#capabilities\"}],\"style\":\"normal\"},{\"_key\":\"3f84ed846578\",\"_type\":\"block\",\"children\":[{\"_key\":\"5dd935ddcafc0\",\"_type\":\"span\",\"marks\":[\"d499da091130\"],\"text\":\"How does RCS work?\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"d499da091130\",\"_type\":\"link\",\"blank\":false,\"href\":\"future-of-rcs-vs-sms#how\"}],\"style\":\"normal\"},{\"_key\":\"c36523f66eae\",\"_type\":\"block\",\"children\":[{\"_key\":\"bb8fcf4483750\",\"_type\":\"span\",\"marks\":[\"8c97d51361f1\"],\"text\":\"Key players in the RCS landscape\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"8c97d51361f1\",\"_type\":\"link\",\"blank\":false,\"href\":\"future-of-rcs-vs-sms#landscape\"}],\"style\":\"normal\"},{\"_key\":\"e2ba48c7e64f\",\"_type\":\"block\",\"children\":[{\"_key\":\"93b2209e5f1c0\",\"_type\":\"span\",\"marks\":[\"073eeffde21f\"],\"text\":\"What is RCS Business Messaging (RBM)?\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"073eeffde21f\",\"_type\":\"link\",\"blank\":false,\"href\":\"future-of-rcs-vs-sms#what\"}],\"style\":\"normal\"},{\"_key\":\"429d8f3d042d\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b74ecc5fed50\",\"_type\":\"span\",\"marks\":[\"d6033429f387\"],\"text\":\"The benefits of RCS Business Messaging and RCS marketing for brands\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"d6033429f387\",\"_type\":\"link\",\"blank\":false,\"href\":\"future-of-rcs-vs-sms#benefits\"}],\"style\":\"normal\"},{\"_key\":\"66e75b13aae8\",\"_type\":\"block\",\"children\":[{\"_key\":\"c428d952f4d00\",\"_type\":\"span\",\"marks\":[\"942c447fc5da\"],\"text\":\"Is RCS Business Messaging a fit for my brand?\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"942c447fc5da\",\"_type\":\"link\",\"blank\":false,\"href\":\"future-of-rcs-vs-sms#fit\"}],\"style\":\"normal\"},{\"_key\":\"596d6eb3671c\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d797e56012b0\",\"_type\":\"span\",\"marks\":[\"3a85cbbad9f4\"],\"text\":\"What’s the difference between RCS, SMS/MMS, and iMessage?\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"3a85cbbad9f4\",\"_type\":\"link\",\"blank\":false,\"href\":\"future-of-rcs-vs-sms#difference\"}],\"style\":\"normal\"},{\"_key\":\"4a397a32b890\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac19d9ae2e250\",\"_type\":\"span\",\"marks\":[\"6144e3f5921d\"],\"text\":\"RCS Marketing FAQs\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"6144e3f5921d\",\"_type\":\"link\",\"blank\":false,\"href\":\"future-of-rcs-vs-sms#faqs\"}],\"style\":\"normal\"},{\"_key\":\"481a6460f6d0\",\"_type\":\"anchor\",\"anchorId\":\"intro\"},{\"_key\":\"8f44ad9c5eb8\",\"_type\":\"block\",\"children\":[{\"_key\":\"a47f5799cd510\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is RCS?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0d5bd898d20c\",\"_type\":\"block\",\"children\":[{\"_key\":\"494cde28ec750\",\"_type\":\"span\",\"marks\":[],\"text\":\"RCS stands for rich communication services (RCS). RCS messaging is an IP-based communications technology protocol that provides enhanced or \\\"rich\\\" capabilities for messaging, including text, voice, video, and file transfer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e680bf38dda\",\"_type\":\"block\",\"children\":[{\"_key\":\"2bca2b2cc01f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In simpler terms, you can think of RCS messaging as SMS 2.0. \"},{\"_key\":\"2bca2b2cc01f1\",\"_type\":\"span\",\"marks\":[\"4e45749ede49\"],\"text\":\"Similar to SMS\"},{\"_key\":\"2bca2b2cc01f2\",\"_type\":\"span\",\"marks\":[],\"text\":\", RCS offers messaging capabilities without the need for a third-party app, but with richer and more advanced capabilities. On iPhones, RCS messages are delivered in the pre-installed iMessages app. On Androids, they’re delivered in the pre-installed Google Messages app.\"}],\"markDefs\":[{\"_key\":\"4e45749ede49\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whats-the-difference-between-sms-mms-and-rcs\"}],\"style\":\"normal\"},{\"_key\":\"fc44294402ed\",\"_type\":\"block\",\"children\":[{\"_key\":\"12b9348864570\",\"_type\":\"span\",\"marks\":[],\"text\":\"RCS has similar features and capabilities to those that are available on other popular messaging apps, like \"},{\"_key\":\"12b9348864571\",\"_type\":\"span\",\"marks\":[\"38cb1440c043\"],\"text\":\"WhatsApp\"},{\"_key\":\"12b9348864572\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"12b9348864573\",\"_type\":\"span\",\"marks\":[\"397a619e96ae\"],\"text\":\"Facebook Messenger\"},{\"_key\":\"12b9348864574\",\"_type\":\"span\",\"marks\":[],\"text\":\", such as typing indicators and the ability to let someone know you've read their message. It also offers—as the name suggests—rich media, such as the ability to send high-resolution pictures and videos, GIFs, and files such as PDFs. And it’s no surprise that RCS bears similarities to these other popular apps… it was designed to compete with them. \"}],\"markDefs\":[{\"_key\":\"38cb1440c043\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/how-to-incorporate-whatsapp-into-your-cross-channel-strategy\"},{\"_key\":\"397a619e96ae\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/partners/message_orchestration/additional_channels/instant_chat/messenger\"}],\"style\":\"normal\"},{\"_key\":\"5f1767244137\",\"_type\":\"block\",\"children\":[{\"_key\":\"5dc978a93d69\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let’s explore the brief history of how RCS came about.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9bcc0696ac10\",\"_type\":\"richImage\",\"alt\":\"A phone screen showing a conversation\",\"asset\":{\"_ref\":\"image-95610a25391c8ad4f296662f3195b4458927e822-2400x1800-png\",\"_type\":\"reference\"},\"caption\":\"A phone screen showing a conversation\"},{\"_key\":\"7ad921655623\",\"_type\":\"anchor\",\"anchorId\":\"history\"},{\"_key\":\"da96d5d4f831\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9b5ae8c6d160\",\"_type\":\"span\",\"marks\":[],\"text\":\"A brief history of RCS\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d850fea3f790\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ed7c8788c0c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"RCS messaging came about as a way to replace \"},{\"_key\":\"8ed7c8788c0c1\",\"_type\":\"span\",\"marks\":[\"dab399159be6\"],\"text\":\"SMS\"},{\"_key\":\"8ed7c8788c0c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" messaging with a more advanced protocol that could compete with the likes of other messaging apps including WhatsApp, Facebook Messenger, and Apple’s iMessage. These apps started to provide more advanced and interactive features like support for read receipts, rich media, group chats, and other capabilities not available with basic text messages. The cellular industry knew they needed to keep up.\"}],\"markDefs\":[{\"_key\":\"dab399159be6\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/sms\"}],\"style\":\"normal\"},{\"_key\":\"d21f91a3ee08\",\"_type\":\"block\",\"children\":[{\"_key\":\"0515db446a6e\",\"_type\":\"span\",\"marks\":[],\"text\":\"However, many factors have prevented RCS from becoming as ubiquitous as SMS and \"},{\"_key\":\"8ed7c8788c0c3\",\"_type\":\"span\",\"marks\":[\"3634dc99d0e3\"],\"text\":\"multimedia messaging service (MMS)\"},{\"_key\":\"8ed7c8788c0c4\",\"_type\":\"span\",\"marks\":[],\"text\":\" messages, including Apple’s prior lack of support for RCS and the absence of universal support for RCS across carriers and devices.\"}],\"markDefs\":[{\"_key\":\"3634dc99d0e3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/level-up-your-sms-marketing-strategy-with-mms\"}],\"style\":\"normal\"},{\"_key\":\"9e7cf1a09335\",\"_type\":\"block\",\"children\":[{\"_key\":\"08bce2266357\",\"_type\":\"span\",\"marks\":[],\"text\":\"That will all start to change with Apple iOS 18. As a result of this update, messages between Android and Apple users will be delivered via RCS, \"},{\"_key\":\"8ed7c8788c0c5\",\"_type\":\"span\",\"marks\":[\"d09dc0bb61ae\"],\"text\":\"instead of SMS/MMS\"},{\"_key\":\"8ed7c8788c0c6\",\"_type\":\"span\",\"marks\":[],\"text\":\", providing customers on both platforms with a better messaging experience, including read receipts, typing indicators, and improved image quality.\"}],\"markDefs\":[{\"_key\":\"d09dc0bb61ae\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whats-the-difference-between-sms-mms-and-rcs\"}],\"style\":\"normal\"},{\"_key\":\"db101b0a5c9b\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ed7c8788c0c7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A short timeline of RCS\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"51b2a3562e55\",\"_type\":\"block\",\"children\":[{\"_key\":\"7dd92e7ede040\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2007 to 2010: \"},{\"_key\":\"7dd92e7ede041\",\"_type\":\"span\",\"marks\":[],\"text\":\"The basic concept of RCS was first introduced by a group of industry promoters led by telecom companies. Their aim was to elevate traditional SMS and MMS messaging with features found in popular web-based messaging apps.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f923a9878d34\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ca1e63a421e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"However, various mobile carriers involved in the creation of RCS ended up implementing their own versions of RCS, resulting in a fragmented market that initially failed to take off.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d8c6782b1203\",\"_type\":\"block\",\"children\":[{\"_key\":\"6fced3ad90750\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2016: \"},{\"_key\":\"6fced3ad90751\",\"_type\":\"span\",\"marks\":[],\"text\":\"The \"},{\"_key\":\"6fced3ad90752\",\"_type\":\"span\",\"marks\":[\"752ac6f46b0f\"],\"text\":\"GSMA\"},{\"_key\":\"6fced3ad90753\",\"_type\":\"span\",\"marks\":[],\"text\":\", an industry group representing the interests of mobile carriers, launched a unified version of RCS—\"},{\"_key\":\"6fced3ad90754\",\"_type\":\"span\",\"marks\":[\"2212bff9650e\"],\"text\":\"the RCS Universal Profile\"},{\"_key\":\"6fced3ad90755\",\"_type\":\"span\",\"marks\":[],\"text\":\"—with the goal of creating a standardized, interoperable version of RCS designed to work across different mobile networks and devices. Carriers that deployed the Universal Profile guaranteed interconnection with other carriers.\"}],\"markDefs\":[{\"_key\":\"752ac6f46b0f\",\"_type\":\"link\",\"href\":\"https://www.gsma.com/\"},{\"_key\":\"2212bff9650e\",\"_type\":\"link\",\"href\":\"https://www.gsma.com/newsroom/wp-content/uploads/RCC.71-v2.6-1.pdf\"}],\"style\":\"normal\"},{\"_key\":\"d5b5ac3ea37e\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf297102c20b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2019: \"},{\"_key\":\"bf297102c20b1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Looking to offer Android users a messaging experience on par with iMessage and other popular messaging apps, Google began releasing RCS to Android users. However, because of Apple’s lack of support for RCS, RCS was still not universally adopted.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"abf8e9124a8e\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9ce6298ada10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2023: \"},{\"_key\":\"d9ce6298ada11\",\"_type\":\"span\",\"marks\":[],\"text\":\"Google announced that \"},{\"_key\":\"d9ce6298ada12\",\"_type\":\"span\",\"marks\":[\"b061d9640895\"],\"text\":\"over 1 billion monthly active users were using RCS in Google Messages\"},{\"_key\":\"d9ce6298ada13\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\". \"},{\"_key\":\"d9ce6298ada14\",\"_type\":\"span\",\"marks\":[],\"text\":\"RCS was implemented as the default P2P messaging service for nearly all Android devices.\"}],\"markDefs\":[{\"_key\":\"b061d9640895\",\"_type\":\"link\",\"href\":\"https://www.theverge.com/2023/11/30/23981350/google-messages-chat-rcs-apple-imessage-photo-emoji\"}],\"style\":\"normal\"},{\"_key\":\"728fe3a10490\",\"_type\":\"block\",\"children\":[{\"_key\":\"a750ad33b8af0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2023: \"},{\"_key\":\"e19c109700ec\",\"_type\":\"span\",\"marks\":[],\"text\":\"Apple announced that it will \"},{\"_key\":\"a750ad33b8af1\",\"_type\":\"span\",\"marks\":[\"ef8a36a774b7\"],\"text\":\"start supporting RCS in late 2024\"},{\"_key\":\"a750ad33b8af2\",\"_type\":\"span\",\"marks\":[],\"text\":\". \"}],\"markDefs\":[{\"_key\":\"ef8a36a774b7\",\"_type\":\"link\",\"href\":\"https://9to5mac.com/2023/11/16/apple-rcs-coming-to-iphone/#:~:text=Meanwhile%2C%20Apple%20says%20that%20RCS,instead%20doubled%20down%20on%20iMessage.\"}],\"style\":\"normal\"},{\"_key\":\"246b583bbeed\",\"_type\":\"block\",\"children\":[{\"_key\":\"762f0fe5d786\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2024:\"},{\"_key\":\"d8c7f9167294\",\"_type\":\"span\",\"marks\":[],\"text\":\" Apple releases support for RCS with iOS 18.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"920dcfefe83f\",\"_type\":\"anchor\",\"anchorId\":\"capabilities\"},{\"_key\":\"54bef08b16c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e4d673620c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"RCS messaging features and capabilities\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"30f10b9517d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"5bc79952f9c20\",\"_type\":\"span\",\"marks\":[],\"text\":\"RCS includes all of the basic functions of \"},{\"_key\":\"5bc79952f9c21\",\"_type\":\"span\",\"marks\":[\"1a3820bb3079\"],\"text\":\"SMS\"},{\"_key\":\"5bc79952f9c22\",\"_type\":\"span\",\"marks\":[],\"text\":\", along with many of the flashier messaging bells and whistles consumers have come to expect from channels like WhatsApp, Facebook Messenger, and iMessage.\"}],\"markDefs\":[{\"_key\":\"1a3820bb3079\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/sms\"}],\"style\":\"normal\"},{\"_key\":\"c2423494cb06\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c889e1de3a50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key RCS messaging capabilities include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5231041ea274\",\"_type\":\"block\",\"children\":[{\"_key\":\"a32ecfc1c9a80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Messaging features like:\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6348e1773586\",\"_type\":\"block\",\"children\":[{\"_key\":\"420b4629ef130\",\"_type\":\"span\",\"marks\":[],\"text\":\"Typing notifications\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e4e8b6dc0aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"3dda65203e8f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Message delivery statuses\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e97a94a611a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6857fb39e660\",\"_type\":\"span\",\"marks\":[],\"text\":\"Read receipts\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f24837f31c16\",\"_type\":\"block\",\"children\":[{\"_key\":\"648d5ad9bdbd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Message reactions\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"492ce20b7764\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a292d1beed40\",\"_type\":\"span\",\"marks\":[],\"text\":\"User tagging\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ee5594394579\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b2d34952b630\",\"_type\":\"span\",\"marks\":[],\"text\":\"Location sharing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e55380ee873a\",\"_type\":\"block\",\"children\":[{\"_key\":\"576c5d3d239e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"End-to-end encryption\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8ad59d7d2d14\",\"_type\":\"block\",\"children\":[{\"_key\":\"e96b5cb99f2c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Opening messages in browsers, maps, and other apps\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b6339cc2bf0a\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6e391d28e060\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sending and receiving:\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aea568a1c250\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd237028dbb50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Text-based messages\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ddbbe46cae50\",\"_type\":\"block\",\"children\":[{\"_key\":\"f3ed5fb44d9e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Voice calls\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aaa3c9c2bc1d\",\"_type\":\"block\",\"children\":[{\"_key\":\"f4da9fd8b0f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Video calls\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"48aca0b37219\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef3ed5f863af0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Voice messages\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"57886fe1b7f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"7299b0421e070\",\"_type\":\"span\",\"marks\":[],\"text\":\"Multimedia files, such as images (at a higher resolution than traditional MMS messages), videos, and documents\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"97f2c59ab44d\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffa56966fde60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Group chats\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0c52671ec800\",\"_type\":\"anchor\",\"anchorId\":\"how\"},{\"_key\":\"3873db7317a1\",\"_type\":\"block\",\"children\":[{\"_key\":\"a855cc7d2de50\",\"_type\":\"span\",\"marks\":[],\"text\":\"How does RCS work?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"1ef9247dbdd2\",\"_type\":\"block\",\"children\":[{\"_key\":\"938a50a088440\",\"_type\":\"span\",\"marks\":[],\"text\":\"RCS messaging is an IP-based messaging service, operating through carrier data networks and WiFi. When RCS is supported and enabled on a consumer’s mobile device, they can automatically add reactions to messages, see when other users are typing, and add GIFs and other rich elements to their messages. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9869e8c836ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"7131c6a0ffda\",\"_type\":\"span\",\"marks\":[],\"text\":\"So are all messages sent by Android and iPhone users sent as RCS now? Well, not exactly. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a0546b81c56\",\"_type\":\"block\",\"children\":[{\"_key\":\"606365b0f16d\",\"_type\":\"span\",\"marks\":[],\"text\":\"RCS is automatically enabled on Android devices, so all Android to Android messages are sent using RCS. For iPhone users, messages between iOS devices will continue to be sent via iMessage, as Apple has made it clear that iMessage will \"},{\"_key\":\"938a50a088441\",\"_type\":\"span\",\"marks\":[\"cc18347a7523\"],\"text\":\"“continue to be the best and most secure messaging experience for Apple users.”\"},{\"_key\":\"938a50a088442\",\"_type\":\"span\",\"marks\":[],\"text\":\" However, messages that are sent between Android and iOS devices will be sent via RCS when enabled, which will improve the messaging experience between Android and iPhone users.\"}],\"markDefs\":[{\"_key\":\"cc18347a7523\",\"_type\":\"link\",\"href\":\"https://techcrunch.com/2023/11/16/apple-to-finally-bring-rcs-to-iphones/\"}],\"style\":\"normal\"},{\"_key\":\"9b97d2a4a068\",\"_type\":\"anchor\",\"anchorId\":\"landscape\"},{\"_key\":\"cc173193da40\",\"_type\":\"block\",\"children\":[{\"_key\":\"be14592e99aa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key players in the RCS landscape\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"13a332188d32\",\"_type\":\"block\",\"children\":[{\"_key\":\"2bbd34fd96410\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mobile carriers:\"},{\"_key\":\"2bbd34fd96411\",\"_type\":\"span\",\"marks\":[],\"text\":\" RCS first came to be as a result of telecom companies looking to improve the \"},{\"_key\":\"2bbd34fd96412\",\"_type\":\"span\",\"marks\":[\"772c232e0a5c\"],\"text\":\"SMS/MMS messaging experience\"},{\"_key\":\"2bbd34fd96413\",\"_type\":\"span\",\"marks\":[],\"text\":\". Today, these companies play a major role in the adoption of RCS across networks.\"}],\"markDefs\":[{\"_key\":\"772c232e0a5c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whats-the-difference-between-sms-mms-and-rcs\"}],\"style\":\"normal\"},{\"_key\":\"0902b1612b83\",\"_type\":\"block\",\"children\":[{\"_key\":\"116042b9aaa70\",\"_type\":\"span\",\"marks\":[],\"text\":\"At the moment, three major US mobile carriers (AT\u0026T, Verizon, and T-Mobile) offer support for RCS. \"},{\"_key\":\"116042b9aaa71\",\"_type\":\"span\",\"marks\":[\"9cd63a746a02\"],\"text\":\"As of June 2024\"},{\"_key\":\"116042b9aaa72\",\"_type\":\"span\",\"marks\":[],\"text\":\", over 55 cellular networks support RCS worldwide.\"}],\"markDefs\":[{\"_key\":\"9cd63a746a02\",\"_type\":\"link\",\"href\":\"https://www.androidauthority.com/what-is-rcs-messaging-726687/\"}],\"style\":\"normal\"},{\"_key\":\"8b2fbea3ebcb\",\"_type\":\"block\",\"children\":[{\"_key\":\"db45d56431a00\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Google:\"},{\"_key\":\"db45d56431a01\",\"_type\":\"span\",\"marks\":[],\"text\":\" As t\"},{\"_key\":\"db45d56431a02\",\"_type\":\"span\",\"marks\":[\"743bacd15789\"],\"text\":\"he #1 driver of RCS adoption\"},{\"_key\":\"db45d56431a03\",\"_type\":\"span\",\"marks\":[],\"text\":\", Google has worked with global carriers and smartphone manufacturers to advance and promote the adoption of RCS with a goal of replacing SMS/MMS. The Google Messages app, which is the default messaging app on most new Android devices, uses the RCS protocol.\"}],\"markDefs\":[{\"_key\":\"743bacd15789\",\"_type\":\"link\",\"href\":\"https://www.androidpolice.com/2019/06/17/google-takes-rcs-rollout-into-its-own-hands-after-carriers-totally-botch-it/\"}],\"style\":\"normal\"},{\"_key\":\"3e3e371d459d\",\"_type\":\"block\",\"children\":[{\"_key\":\"94d2df04c5260\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"End users:\"},{\"_key\":\"94d2df04c5261\",\"_type\":\"span\",\"marks\":[],\"text\":\" With the rise of feature-rich messaging channels like WhatsApp and Facebook Messenger, consumers have high expectations for messaging experiences, which has driven the telecom industry to support richer experiences like RCS to meet consumers’ growing expectations.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"00ff82339fe6\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f45e6f82cbc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Apple: \"},{\"_key\":\"2f45e6f82cbc1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Until September 2024, Apple historically refused to support RCS, instead opting to keep all messaging within their own P2P messaging app, iMessage, and falling back to \"},{\"_key\":\"2f45e6f82cbc2\",\"_type\":\"span\",\"marks\":[\"20ea5df5ca36\"],\"text\":\"SMS/MMS\"},{\"_key\":\"2f45e6f82cbc3\",\"_type\":\"span\",\"marks\":[],\"text\":\" for messages between iOS and Android devices. In 2023, they announced that they would \"},{\"_key\":\"2f45e6f82cbc4\",\"_type\":\"span\",\"marks\":[\"b2b3cd82e0e3\"],\"text\":\"support RCS alongside iMessage in late 2024\"},{\"_key\":\"2f45e6f82cbc5\",\"_type\":\"span\",\"marks\":[],\"text\":\" to improve interoperability between iPhone and Android users. In September 2024, they released iOS 18 and started supporting RCS. \"}],\"markDefs\":[{\"_key\":\"20ea5df5ca36\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/sms\"},{\"_key\":\"b2b3cd82e0e3\",\"_type\":\"link\",\"href\":\"https://9to5mac.com/2023/11/16/apple-rcs-coming-to-iphone/#:~:text=Meanwhile%2C%20Apple%20says%20that%20RCS,instead%20doubled%20down%20on%20iMessage.\"}],\"style\":\"normal\"},{\"_key\":\"abf5c9f80ff4\",\"_type\":\"anchor\",\"anchorId\":\"what\"},{\"_key\":\"e4a92532370b\",\"_type\":\"block\",\"children\":[{\"_key\":\"adcfb27d3aa90\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is RCS Business Messaging (RBM)?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"78acd596ddfd\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc94da783d8b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"RCS Business Messaging, sometimes shortened to RBM, is the A2P version of RCS that allows companies to send marketing and transactional RCS messages to customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5abed2244d9a\",\"_type\":\"block\",\"children\":[{\"_key\":\"54c168188b660\",\"_type\":\"span\",\"marks\":[],\"text\":\"Historically, Apple's lack of support for RCS ultimately stifled the protocol's growth. With carriers having less incentive to support RCS, SMS continued to be the #1 choice for marketers looking to reach both Apple and Android users with text message marketing. However, with the recent release of iOS 18 ushering in a new era of RCS on iPhones, this update will likely accelerate the adoption of RCS Business Messaging, since marketers can now engage their entire user base (across iPhone and Android users) with richer messaging experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d1e656ce7e66\",\"_type\":\"anchor\",\"anchorId\":\"benefits\"},{\"_key\":\"6539cb386804\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0d3bbd7981b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The benefits of RCS Business Messaging (RBM) and RCS marketing for brands\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"99ede58aa17c\",\"_type\":\"block\",\"children\":[{\"_key\":\"94c224aaee460\",\"_type\":\"span\",\"marks\":[],\"text\":\"For brands, \"},{\"_key\":\"94c224aaee461\",\"_type\":\"span\",\"marks\":[\"a73565abef78\"],\"text\":\"RCS messaging\"},{\"_key\":\"94c224aaee462\",\"_type\":\"span\",\"marks\":[],\"text\":\" means the potential to create richer messaging experiences. For example, marketers can include higher-quality images, interactive buttons, and suggested actions in their messages. Imagine carousels of menu items alongside text descriptions or a few suggested responses that a consumer can select to provide feedback after a recent purchase. \"}],\"markDefs\":[{\"_key\":\"a73565abef78\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whats-the-difference-between-sms-mms-and-rcs\"}],\"style\":\"normal\"},{\"_key\":\"636e43eb9f0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b99bdf3e77f\",\"_type\":\"span\",\"marks\":[],\"text\":\"With RCS, marketers also gain more robust analytics, so they can gain insight into who is reading and interacting with messages, something that the SMS channel lacks. All of the rich capabilities of RCS offer brands the potential for higher engagement—and higher conversions. In the future, businesses may even be able to \"},{\"_key\":\"94c224aaee463\",\"_type\":\"span\",\"marks\":[\"062835d4ab23\"],\"text\":\"allow customers to make their airplane seat selections\"},{\"_key\":\"94c224aaee464\",\"_type\":\"span\",\"marks\":[],\"text\":\" directly within their RCS messages, without recipients having to navigate to a website or app.\"}],\"markDefs\":[{\"_key\":\"062835d4ab23\",\"_type\":\"link\",\"href\":\"https://www.digitaltrends.com/mobile/what-is-rcs-messaging/\"}],\"style\":\"normal\"},{\"_key\":\"8ab0abbb608c\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfe43296ec470\",\"_type\":\"span\",\"marks\":[],\"text\":\"Benefits of RCS Business Messaging include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d2bb8f29864\",\"_type\":\"block\",\"children\":[{\"_key\":\"df653ebb2c2f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Robust message types\"},{\"_key\":\"df653ebb2c2f1\",\"_type\":\"span\",\"marks\":[],\"text\":\", such as text, rich card, and carousels\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b5f4a796ed62\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d32eb89f7850\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Rich media\"},{\"_key\":\"5d32eb89f7851\",\"_type\":\"span\",\"marks\":[],\"text\":\" like images, videos, and other files\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"789c1052b870\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e424e85ff970\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Two-way messaging capabilities \"},{\"_key\":\"8e424e85ff971\",\"_type\":\"span\",\"marks\":[],\"text\":\"and interactive features\"},{\"_key\":\"8e424e85ff972\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" \"},{\"_key\":\"8e424e85ff973\",\"_type\":\"span\",\"marks\":[],\"text\":\"like suggested actions\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d2bdb0cd5c3d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a556aaeae4ec0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Verified sending \"},{\"_key\":\"a556aaeae4ec1\",\"_type\":\"span\",\"marks\":[],\"text\":\"for increased consumer trust and safety\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"86b15c02ae1b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b70644969f5c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Branding\"},{\"_key\":\"b70644969f5c1\",\"_type\":\"span\",\"marks\":[],\"text\":\" displayed at the top of the message thread, including logo, brand name, and badge\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"192e23c567c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"6309ac4b7ed30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Comprehensive reporting and analytics\"},{\"_key\":\"6309ac4b7ed31\",\"_type\":\"span\",\"marks\":[],\"text\":\", like read metrics, clicks, deliveries, and failures\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08c372065bf5\",\"_type\":\"richImage\",\"alt\":\"A phone screen showing RCS features\",\"asset\":{\"_ref\":\"image-e109fd39bb098d997eb1572836e36fb7acaac3b2-2400x2200-png\",\"_type\":\"reference\"},\"caption\":\"A phone screen showing RCS features\"},{\"_key\":\"6a7a5f3fee2a\",\"_type\":\"anchor\",\"anchorId\":\"fit\"},{\"_key\":\"2e6128c3fd0a\",\"_type\":\"block\",\"children\":[{\"_key\":\"df7f8727a0980\",\"_type\":\"span\",\"marks\":[],\"text\":\"Is RCS Business Messaging a fit for my brand?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3b10871b5c87\",\"_type\":\"block\",\"children\":[{\"_key\":\"dbc67c53d2910\",\"_type\":\"span\",\"marks\":[],\"text\":\"Given the benefits of RCS marketing for businesses listed above, this channel may be a fit for your brand. However, there are some important factors to keep in mind.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5f51efe8660b\",\"_type\":\"block\",\"children\":[{\"_key\":\"78ae3df3bfb40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cost: \"},{\"_key\":\"78ae3df3bfb41\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cost is a key consideration for marketers looking to maximize their budget. Because RCS offers richer capabilities than SMS, it may cost more in some instances. Marketers should consider the cost of sending SMS versus RCS. For some brands, using both channels for different use cases might be the right choice. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"191847919e12\",\"_type\":\"block\",\"children\":[{\"_key\":\"78ae3df3bfb42\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Deliverability:\"},{\"_key\":\"78ae3df3bfb43\",\"_type\":\"span\",\"marks\":[],\"text\":\" Deliverability is also a factor, since carrier coverage varies in different parts of the world. Depending on where your customer base is located, you may opt for SMS, RCS or some combination of both. Not to worry though. If a message cannot be delivered via RCS (because either the carrier or the device does not support it), the platform you are sending through may support an SMS fallback.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5dedbd3a5936\",\"_type\":\"block\",\"children\":[{\"_key\":\"925629ed362b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Regulatory requirements: \"},{\"_key\":\"925629ed362b1\",\"_type\":\"span\",\"marks\":[\"99c6e5537194\"],\"text\":\"As with SMS\"},{\"_key\":\"925629ed362b2\",\"_type\":\"span\",\"marks\":[],\"text\":\", there are regulatory requirements to follow with RCS Business Messaging. Brands are required to go through a verification process which will provide them with a verified RCS sender, which shows users they are receiving messages from a brand they trust. As always, be sure to talk to your legal team before launching a new channel like RCS.\"}],\"markDefs\":[{\"_key\":\"99c6e5537194\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whats-the-difference-between-sms-mms-and-rcs\"}],\"style\":\"normal\"},{\"_key\":\"11131d8093a8\",\"_type\":\"anchor\",\"anchorId\":\"difference\"},{\"_key\":\"758d433902f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"70fdb3c6256a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What’s the difference between RCS, SMS, and MMS?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e6c2bdd47ebe\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc7cf2d5a7ed0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are overviews of the key differences (such as SMS vs RCS features) between these messaging channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7128ea5ded30\",\"_type\":\"richImage\",\"alt\":\"a table showing the different types of messages and their features .\",\"asset\":{\"_ref\":\"image-26d5508eab0923579f2c2f49c3c53f774494a474-5001x2501-jpg\",\"_type\":\"reference\"}},{\"_key\":\"71e834235660\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb539b4defcb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"SMS overview: \"},{\"_key\":\"cb539b4defcb1\",\"_type\":\"span\",\"marks\":[],\"text\":\"These are plain text messages that don’t support rich media, like high-resolution images, GIFs, videos, and more.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"315d4eb6a2bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ad09878fb760\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"SMS availability:\"},{\"_key\":\"9ad09878fb761\",\"_type\":\"span\",\"marks\":[],\"text\":\" Universal. Since not all cell phone carriers and devices offer support for RCS or MMS, SMS may continue to be a default channel when other options are not available.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a6bf2877f71\",\"_type\":\"block\",\"children\":[{\"_key\":\"d15fedcc0e720\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"MMS overview: \"},{\"_key\":\"d15fedcc0e721\",\"_type\":\"span\",\"marks\":[],\"text\":\"These multimedia messages can contain images, GIFs, and videos, offering a more engaging experience than \"},{\"_key\":\"d15fedcc0e722\",\"_type\":\"span\",\"marks\":[\"30d824c9f55e\"],\"text\":\"SMS\"},{\"_key\":\"d15fedcc0e723\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"30d824c9f55e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/sms\"}],\"style\":\"normal\"},{\"_key\":\"938078c7d236\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf2051bffcfd0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"MMS availability and other considerations: \"},{\"_key\":\"bf2051bffcfd1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Not all cell phone carriers are able to send and receive MMS. In these cases, multimedia messages will be sent as regular SMS messages with an image link the recipient can click to view. Note: Although MMS is widely used in the US, not all regions support MMS messages. Before you start building out a global MMS strategy, take the time to assess whether each market you’re looking to reach can support this message type.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6e3e5288a6a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d6ee76fa5a80\",\"_type\":\"span\",\"marks\":[\"6403f9d1b368\"],\"text\":\"Short codes\"},{\"_key\":\"7d6ee76fa5a81\",\"_type\":\"span\",\"marks\":[],\"text\":\" that have not been enabled for MMS must go through a provisioning process, which can take as long as the process of applying for a short code (8 to 12 weeks).\"}],\"markDefs\":[{\"_key\":\"6403f9d1b368\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/sms-short-codes\"}],\"style\":\"normal\"},{\"_key\":\"d0e606d76102\",\"_type\":\"block\",\"children\":[{\"_key\":\"f4b3709a463e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Certain \"},{\"_key\":\"f4b3709a463e1\",\"_type\":\"span\",\"marks\":[\"3d3ab4cbd72c\"],\"text\":\"SMS phone number types\"},{\"_key\":\"f4b3709a463e2\",\"_type\":\"span\",\"marks\":[],\"text\":\", including alphanumeric sender IDs and SMS-enabled toll-free phone numbers, are unable to send MMS texts. So make sure you choose your \"},{\"_key\":\"f4b3709a463e3\",\"_type\":\"span\",\"marks\":[\"89106a078bce\"],\"text\":\"sending numbers\"},{\"_key\":\"f4b3709a463e4\",\"_type\":\"span\",\"marks\":[],\"text\":\" carefully!\"}],\"markDefs\":[{\"_key\":\"3d3ab4cbd72c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/sms-marketing-deliverability-sms-phone-number-options\"},{\"_key\":\"89106a078bce\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/sms-marketing-deliverability-sms-phone-number-options\"}],\"style\":\"normal\"},{\"_key\":\"011b34a10d2c\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca5e60c7d5660\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"RCS overview: \"},{\"_key\":\"ca5e60c7d5661\",\"_type\":\"span\",\"marks\":[],\"text\":\"These messages are the next evolution of SMS, offering rich features available via popular messaging channels like WhatsApp and Facebook Messenger.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"71f8135e5db9\",\"_type\":\"block\",\"children\":[{\"_key\":\"b83c2cc4d00e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"RCS Availability:\"},{\"_key\":\"b83c2cc4d00e1\",\"_type\":\"span\",\"marks\":[],\"text\":\" RCS coverage still varies by country, depending on carrier support. While many carrier networks in certain parts of the world—including Europe and Latin America—have implemented RCS, some mobile networks are still working on implementing RCS. We expect to see an uptick in carrier support with the rollout of iOS 18.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b99f1387e08b\",\"_type\":\"block\",\"children\":[{\"_key\":\"c525617124960\",\"_type\":\"span\",\"marks\":[],\"text\":\"As with MMS, if a message cannot be delivered via RCS (because either the carrier or device does not support it), it will be delivered via SMS by default.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a5ca78342316\",\"_type\":\"block\",\"children\":[{\"_key\":\"af25904034ef0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key Takeaway\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"919d35fbf443\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d203101da0d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With RCS being the messaging service of choice for Android users and now available on Apple devices, RCS campaigns are likely to become more popular as marketers look to engage their customers with richer, more interactive messaging experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7a7e2630259\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"afe3e8c35485\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Connect with sales\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"}}],\"heading\":\"Ready to grow? Talk to our sales team.\"},{\"_key\":\"d59112eaa6d0\",\"_type\":\"anchor\",\"anchorId\":\"faqs\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/5850e207f0b170c786d91cc9be10732404b1aa80-2400x1256.png\",\"publishedDate\":\"2024-09-18T19:46:49.293Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5850e207f0b170c786d91cc9be10732404b1aa80-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Explore the differences between RCS and SMS, and discover why RCS could revolutionize marketing with richer media, features, and better customer engagement.\",\"pageTitle\":\"RCS messaging: RCS could be the next big marketing channel\",\"slug\":{\"_type\":\"slug\",\"current\":\"future-of-rcs-vs-sms\"}},\"title\":\"The future of RCS messaging: Why RCS could be the next big marketing channel\"},{\"_id\":\"7ead125f-e63f-46a6-9b3b-2743dd56b66a\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"66b4abaa2143\",\"_type\":\"block\",\"children\":[{\"_key\":\"cacd6f1fac150\",\"_type\":\"span\",\"marks\":[],\"text\":\"With more than \"},{\"_key\":\"cacd6f1fac151\",\"_type\":\"span\",\"marks\":[\"1600f5214069\"],\"text\":\"2 billion users in over 180 countries\"},{\"_key\":\"cacd6f1fac152\",\"_type\":\"span\",\"marks\":[],\"text\":\", WhatsApp Messenger is the most widely used mobile messaging app in the world. But for brands, it’s more than just a chat tool—it’s a high-impact marketing channel that can drive engagement, boost conversions, and build long-term customer relationships.\"}],\"markDefs\":[{\"_key\":\"1600f5214069\",\"_type\":\"link\",\"href\":\"https://www.whatsapp.com/about\"}],\"style\":\"normal\"},{\"_key\":\"39b6d5db2422\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ead761f08300\",\"_type\":\"span\",\"marks\":[],\"text\":\"Compared to other marketing channels, WhatsApp Business Platform drives \"},{\"_key\":\"4ead761f08301\",\"_type\":\"span\",\"marks\":[\"48680d7486cb\"],\"text\":\"89% higher purchases per user\"},{\"_key\":\"4ead761f08302\",\"_type\":\"span\",\"marks\":[],\"text\":\". Its global reach, high read rates, and interactive messaging make WhatsApp an essential part of any customer engagement strategy.\"}],\"markDefs\":[{\"_key\":\"48680d7486cb\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-powerful-impact-of-using-whatsapp-for-customer-engagement\"}],\"style\":\"normal\"},{\"_key\":\"a98d2fe26367\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a5af6c83c160\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp marketing is all about creating 1:1 connections at scale. It allows brands to have \"},{\"_key\":\"2a5af6c83c161\",\"_type\":\"span\",\"marks\":[\"717af791e6d5\"],\"text\":\"powerful and impactful\"},{\"_key\":\"2a5af6c83c162\",\"_type\":\"span\",\"marks\":[],\"text\":\" conversations with customers, on the platform they already use daily. Whether you're considering WhatsApp alongside email, push notifications, in-app messaging, or social media, you're in good company.\"}],\"markDefs\":[{\"_key\":\"717af791e6d5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-powerful-impact-of-using-whatsapp-for-customer-engagement\"}],\"style\":\"normal\"},{\"_key\":\"ed04c2f12fcf\",\"_type\":\"block\",\"children\":[{\"_key\":\"5129cbd91bfb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"So, how can you make WhatsApp work for your brand? Let’s break it down:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1fa1f6bbbaf4\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6575cd124120\",\"_type\":\"span\",\"marks\":[\"00a3eff6370a\"],\"text\":\"What is WhatsApp marketing\"}],\"markDefs\":[{\"_key\":\"00a3eff6370a\",\"_type\":\"link\",\"blank\":false,\"href\":\"whatsapp-marketing#what\"}],\"style\":\"normal\"},{\"_key\":\"74218777586a\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d1c07a30dff\",\"_type\":\"span\",\"marks\":[\"863af45621a2\"],\"text\":\"Who is Whatsapp marketing for?\"}],\"markDefs\":[{\"_key\":\"863af45621a2\",\"_type\":\"link\",\"blank\":false,\"href\":\"whatsapp-marketing#who\"}],\"style\":\"normal\"},{\"_key\":\"70c3580be40f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ecc1f51d0a050\",\"_type\":\"span\",\"marks\":[\"3b74a9e5c362\"],\"text\":\"Why use WhatsApp for marketing?\"}],\"markDefs\":[{\"_key\":\"3b74a9e5c362\",\"_type\":\"link\",\"blank\":false,\"href\":\"whatsapp-marketing#why\"}],\"style\":\"normal\"},{\"_key\":\"42bdc9fe22bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c760cacdd050\",\"_type\":\"span\",\"marks\":[\"dcc0866247da\"],\"text\":\"How to get started with WhatsApp marketing in 5 steps\"}],\"markDefs\":[{\"_key\":\"dcc0866247da\",\"_type\":\"link\",\"blank\":false,\"href\":\"whatsapp-marketing#how\"}],\"style\":\"normal\"},{\"_key\":\"f299bfa1b2a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d7e0e76ab440\",\"_type\":\"span\",\"marks\":[\"6b79ae155d4a\",\"0a32d6c8deef\"],\"text\":\"5 reasons to choose WhatsApp marketing\"}],\"markDefs\":[{\"_key\":\"6b79ae155d4a\",\"_type\":\"internalLink\",\"blank\":false},{\"_key\":\"0a32d6c8deef\",\"_type\":\"link\",\"blank\":false,\"href\":\"whatsapp-marketing#choose-whatsapp\"}],\"style\":\"normal\"},{\"_key\":\"bf5e684b2672\",\"_type\":\"block\",\"children\":[{\"_key\":\"3081dd19e7130\",\"_type\":\"span\",\"marks\":[\"2d566ad636db\"],\"text\":\"Practical WhatsApp marketing strategies\"}],\"markDefs\":[{\"_key\":\"2d566ad636db\",\"_type\":\"link\",\"blank\":false,\"href\":\"whatsapp-marketing#strategies\"}],\"style\":\"normal\"},{\"_key\":\"e95ecf5afd67\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5678bcb3df30\",\"_type\":\"span\",\"marks\":[\"62ea353f0533\"],\"text\":\"3 high-impact WhatsApp marketing use cases\"}],\"markDefs\":[{\"_key\":\"62ea353f0533\",\"_type\":\"link\",\"blank\":false,\"href\":\"whatsapp-marketing#use-cases\"}],\"style\":\"normal\"},{\"_key\":\"52071c91023a\",\"_type\":\"block\",\"children\":[{\"_key\":\"364ae2b0b7a70\",\"_type\":\"span\",\"marks\":[\"57d7936d4497\"],\"text\":\"4 real-life examples of WhatsApp Marketing\"}],\"markDefs\":[{\"_key\":\"57d7936d4497\",\"_type\":\"link\",\"blank\":false,\"href\":\"whatsapp-marketing#examples\"}],\"style\":\"normal\"},{\"_key\":\"86b4f1e292a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e059cc0f75e0\",\"_type\":\"span\",\"marks\":[\"29c12075599f\",\"6122d918b117\"],\"text\":\"FAQs\"}],\"markDefs\":[{\"_key\":\"29c12075599f\",\"_type\":\"internalLink\",\"blank\":false},{\"_key\":\"6122d918b117\",\"_type\":\"link\",\"blank\":false,\"href\":\"whatsapp-marketing#faqs\"}],\"style\":\"normal\"},{\"_key\":\"0ef0d2274241\",\"_type\":\"block\",\"children\":[{\"_key\":\"b03a0ccd4b140\",\"_type\":\"span\",\"marks\":[\"ce450781a264\"],\"text\":\"Final thoughts\"}],\"markDefs\":[{\"_key\":\"ce450781a264\",\"_type\":\"link\",\"blank\":false,\"href\":\"whatsapp-marketing#conclusion\"}],\"style\":\"normal\"},{\"_key\":\"8780324c1331\",\"_type\":\"anchor\",\"anchorId\":\"what\"},{\"_key\":\"440d8050b4b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"609b1e1c4d8b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is WhatsApp marketing?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ba225e33b8b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"370928a88bba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp marketing is all about connecting with customers where they already are. It’s a memorable way to promote your brand, reach a massive audience, and build real relationships.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"249ca365e763\",\"_type\":\"block\",\"children\":[{\"_key\":\"18db494a5fcf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp makes it easy to have authentic, \"},{\"_key\":\"18db494a5fcf1\",\"_type\":\"span\",\"marks\":[\"dac34db5c311\"],\"text\":\"two-way conversations\"},{\"_key\":\"18db494a5fcf2\",\"_type\":\"span\",\"marks\":[],\"text\":\" with your customers—the kind of personalized, interactive experience they actually want. Features like quick reply buttons make it easy for customers to respond with just a tap, while call-to-action buttons make it effortless to send people straight to your app or website to complete high-value actions. It’s all about making engagement simple, seamless, and effective.\"}],\"markDefs\":[{\"_key\":\"dac34db5c311\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/whatsapp\"}],\"style\":\"normal\"},{\"_key\":\"a6ef9ce85aaf\",\"_type\":\"block\",\"children\":[{\"_key\":\"8acbb2c57c260\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp can help brands create robust, interactive in-thread experiences with features like:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad1e3a1ec1bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"34dee5d9bd750\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Interactive list messages: \"},{\"_key\":\"34dee5d9bd751\",\"_type\":\"span\",\"marks\":[],\"text\":\"that allow your customers to view options and make selections directly in the WhatsApp thread.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14a96cac63ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"40e1972869700\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"WhatsApp Flows:\"},{\"_key\":\"40e1972869701\",\"_type\":\"span\",\"marks\":[],\"text\":\" WhatsApp Flows help brands increase conversions and boost retention by facilitating convenient, seamless interactions with their customers using customizable, actionable forms. With this feature, marketers can easily collect sign-ups, conduct surveys, recommend products, help customers book services, capture leads, and more—directly within a WhatsApp conversation.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"048912dc0750\",\"_type\":\"block\",\"children\":[{\"_key\":\"92fee69038190\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"WhatsApp Commerce: \"},{\"_key\":\"92fee69038191\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use your Meta Catalog to easily create dynamic, eye-catching WhatsApp messages that show off your products \u0026 services and increase conversions.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6a943aefb8a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed4a7ae8bfa30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Carousel messages:\"},{\"_key\":\"ed4a7ae8bfa31\",\"_type\":\"span\",\"marks\":[],\"text\":\" Drive more conversions with stunning carousel messages that maximize your message real estate with room for multiple images and buttons.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"02db14a0c84d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7020e728efc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Limited time offer messages\"},{\"_key\":\"e7020e728efc1\",\"_type\":\"span\",\"marks\":[],\"text\":\": Create a sense of urgency and help your promotions stand out with messages that include a ‘Limited-Time Offer’ badge.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eddf6faeaba9\",\"_type\":\"anchor\",\"anchorId\":\"who\"},{\"_key\":\"2a31f088cbc6\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e128e6f375e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Who is WhatsApp marketing for?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"55fdbd9d4344\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c2fdbfb39860\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp marketing isn’t just for eCommerce—it’s an effective tool across industries. Whether you're in Retail, Finance, Travel and Hospitality, QSR and On demand, or Media and Entertainment, WhatsApp helps brands connect, convert, and retain customers with personalized messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aa27781fcce5\",\"_type\":\"block\",\"children\":[{\"_key\":\"32afc08b14730\",\"_type\":\"span\",\"marks\":[],\"text\":\"Best-fit industries for WhatsApp marketing:\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"873c6ba1684e\",\"_type\":\"block\",\"children\":[{\"_key\":\"14c9112cbdd40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Retail and eCommerce: \"},{\"_key\":\"a862be5efa58\",\"_type\":\"span\",\"marks\":[],\"text\":\"Send personalized promotions, abandoned cart messages, and exclusive discounts. Create in-thread shopping experiences with WhatsApp Commerce.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3183a4d58644\",\"_type\":\"block\",\"children\":[{\"_key\":\"f09a4cf48b690\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Financial Services: \"},{\"_key\":\"2bfdda61592e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Provide \"},{\"_key\":\"f09a4cf48b691\",\"_type\":\"span\",\"marks\":[\"44b6f9c83553\"],\"text\":\"real-time transaction alerts\"},{\"_key\":\"f09a4cf48b692\",\"_type\":\"span\",\"marks\":[],\"text\":\", fraud notifications, and important account updates.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"44b6f9c83553\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whats-transactional-messaging\"}],\"style\":\"normal\"},{\"_key\":\"434bc6e6d391\",\"_type\":\"block\",\"children\":[{\"_key\":\"928357f9cada0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Travel and Hospitality:\"},{\"_key\":\"56b76ee83331\",\"_type\":\"span\",\"marks\":[],\"text\":\" Send booking confirmations, flight updates, and personalized offers. Use WhatsApp Flows to help customers book reservations.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f08f5ad14d16\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0aab441dbc2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Media and Entertainment: \"},{\"_key\":\"61e93ee894e7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Share tailored content recommendations, event reminders, and subscription renewal alerts. Use interactive list messages to ask customers about their preferences for future personalization..\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"945ee0d86284\",\"_type\":\"block\",\"children\":[{\"_key\":\"600b36407e140\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"QSR \u0026 On-Demand:\"},{\"_key\":\"cfc6d8c1fb44\",\"_type\":\"span\",\"marks\":[],\"text\":\" Automate order confirmations, delivery tracking, and loyalty rewards.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d722f4465882\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4c9f0fcc8e70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Healthcare and Wellness:\"},{\"_key\":\"15df3baac80b\",\"_type\":\"span\",\"marks\":[],\"text\":\" Offer appointment reminders, test result notifications, and telehealth support.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b504c59a7903\",\"_type\":\"block\",\"children\":[{\"_key\":\"78b641a072960\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to use WhatsApp for marketing?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7965019c8e71\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c0ecade43950\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp stands out as a marketing channel because although it’s most well-known as a peer-to-peer messaging app, it’s capable of much more than that. It’s a powerful, interactive channel that helps brands connect with customers in a more engaging and personalized way.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7608b0a0159f\",\"_type\":\"block\",\"children\":[{\"_key\":\"02c0db7dd7c50\",\"_type\":\"span\",\"marks\":[],\"text\":\"For eCommerce brands, it lets you showcase your products or services with images and videos, descriptions, prices, and calls-to-action in a visually appealing way. You can answer FAQs instantly, greet new customers automatically, and send important updates even when you’re offline. With so many people already using it, and finding it engaging, it can outperform other marketing channels when it comes to driving sessions and purchases.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"89a7207c4e4f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6777da9132c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands can capture their audience’s attention with rich media and quick reply buttons, and then use dynamic calls-to-action to make it easy for users to return to their app or website. With WhatsApp Commerce and WhatsApp Flows, brands can even create rich, in-thread experiences that allow customers to shop and complete other tasks without ever leaving the WhatsApp platform.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c01df1084d7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1044d798c3010\",\"_type\":\"span\",\"marks\":[],\"text\":\"The numbers speak for themselves\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"78d3b165996c\",\"_type\":\"block\",\"children\":[{\"_key\":\"d39ee5aaaddb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In the Braze \"},{\"_key\":\"d39ee5aaaddb1\",\"_type\":\"span\",\"marks\":[\"e4e5af0a3ec3\"],\"text\":\"2024 Global Customer Engagement Review\"},{\"_key\":\"d39ee5aaaddb2\",\"_type\":\"span\",\"marks\":[],\"text\":\", marketers told us that of all the messaging channels they plan to use, messaging apps like WhatsApp are the #1 channel. And it’s no surprise, given the strong results WhatsApp is driving for brands, including \"},{\"_key\":\"d39ee5aaaddb3\",\"_type\":\"span\",\"marks\":[\"3c49ce66535b\"],\"text\":\"72% higher sessions per user\"},{\"_key\":\"d39ee5aaaddb4\",\"_type\":\"span\",\"marks\":[],\"text\":\", compared to other marketing channels.\"}],\"markDefs\":[{\"_key\":\"e4e5af0a3ec3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/2024-global-customer-engagement-review\"},{\"_key\":\"3c49ce66535b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-powerful-impact-of-using-whatsapp-for-customer-engagement\"}],\"style\":\"normal\"},{\"_key\":\"6c1d35302068\",\"_type\":\"block\",\"children\":[{\"_key\":\"cdf89eb07a590\",\"_type\":\"span\",\"marks\":[],\"text\":\"For retail, eCommerce, and QSR brands, WhatsApp can be a game-changer. Businesses can showcase products \u0026 services with rich imagery and videos, and simplify the ordering process with interactive features like quick reply buttons and calls-to-action—removing friction and enhancing the customer experience. For Financial Services and Travel brands, features like WhatsApp Flows and the ability to send documents means they can create seamless, convenient experiences—without ever making their customers leave a WhatsApp conversation.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77eb045d627c\",\"_type\":\"richImage\",\"alt\":\"the impact of whatsapp messaging on engagement purchases and retention compared to other marketing channels\",\"asset\":{\"_ref\":\"image-947d9b7b681befafed51d39a4f2824090886a156-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"9d1a1f84ea91\",\"_type\":\"block\",\"children\":[{\"_key\":\"8901da7cf43f\",\"_type\":\"span\",\"marks\":[\"em\",\"9e94ddb61d5b\",\"f48311981160\"],\"text\":\"Source\"}],\"markDefs\":[{\"_key\":\"9e94ddb61d5b\",\"_type\":\"internalLink\",\"blank\":false},{\"_key\":\"f48311981160\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/the-powerful-impact-of-using-whatsapp-for-customer-engagement\"}],\"style\":\"normal\"},{\"_key\":\"b39ed1c33c6a\",\"_type\":\"block\",\"children\":[{\"_key\":\"9928ce5174aa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"A long-term engagement tool across industries\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"24787b586aa6\",\"_type\":\"block\",\"children\":[{\"_key\":\"24acf71a9c4c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While WhatsApp is particularly impactful for eCommerce and service-driven brands, its benefits extend far beyond. For businesses in Media and Entertainment, Financial Services, or Travel and Hospitality, WhatsApp is a key driver of long-term customer retention, \"},{\"_key\":\"24acf71a9c4c1\",\"_type\":\"span\",\"marks\":[\"4147e5bfc7cc\"],\"text\":\"boosting six-month retention rates by 42%\"},{\"_key\":\"24acf71a9c4c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"24acf71a9c4c3\",\"_type\":\"span\",\"marks\":[\"4df9f6f1ab64\"],\"text\":\"increasing average user lifetime by 70% compared to other channels\"},{\"_key\":\"24acf71a9c4c4\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"4147e5bfc7cc\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-powerful-impact-of-using-whatsapp-for-customer-engagement\"},{\"_key\":\"4df9f6f1ab64\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-powerful-impact-of-using-whatsapp-for-customer-engagement\"}],\"style\":\"normal\"},{\"_key\":\"e872c1fb8427\",\"_type\":\"block\",\"children\":[{\"_key\":\"5af4acbb08720\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands in these industries can leverage WhatsApp to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2a10748a6d59\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a8f970621d80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Recommend personalized content based on user preferences\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3153d6ca9869\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d271d8fe3dd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Send transactional messages that add value, like booking reminders, fraud alerts, and account updates\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"45c58dfdab57\",\"_type\":\"block\",\"children\":[{\"_key\":\"6c5ca1ff91ec0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Upsell and cross-sell customers with add-ons and personalized offers\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f0c469961cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"fe1ef6d0d24c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Account updates\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e375b70297e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"3ee1fde3406d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With its ability to facilitate real-time, meaningful interactions, WhatsApp is not just another marketing channel—it’s a platform that builds stronger, more engaged customer relationships over time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cd258dfb936f\",\"_type\":\"anchor\",\"anchorId\":\"how\"},{\"_key\":\"e01dfa2ce580\",\"_type\":\"block\",\"children\":[{\"_key\":\"1941f2a5bbfd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to get started with WhatsApp marketing in 5 steps\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d208212290b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"90fee6c3abdc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Create your WhatsApp Business Account\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"451f0e478282\",\"_type\":\"block\",\"children\":[{\"_key\":\"652d90cb89580\",\"_type\":\"span\",\"marks\":[],\"text\":\"Choose \"},{\"_key\":\"652d90cb89581\",\"_type\":\"span\",\"marks\":[\"e4b3d254fc5e\"],\"text\":\"a provider\"},{\"_key\":\"652d90cb89582\",\"_type\":\"span\",\"marks\":[],\"text\":\" that offers a convenient embedded sign-up flow.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e4b3d254fc5e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/whatsapp\"}],\"style\":\"normal\"},{\"_key\":\"0031d342fc06\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6f8892186940\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create your profile, complete business verification, and become an Official Business Account.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6794585b6e0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4e41e3641040\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Get customer opt-ins\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"126191dedef6\",\"_type\":\"block\",\"children\":[{\"_key\":\"bdc10ff7a2ab0\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp requires explicit consent before sending marketing messages.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2bce7ad76044\",\"_type\":\"block\",\"children\":[{\"_key\":\"b983d8e0af130\",\"_type\":\"span\",\"marks\":[],\"text\":\"Promote your WhatsApp program and collect opt-ins via your website, \"},{\"_key\":\"b983d8e0af131\",\"_type\":\"span\",\"marks\":[\"9c4f92d5db29\"],\"text\":\"landing page\"},{\"_key\":\"b983d8e0af132\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"b983d8e0af133\",\"_type\":\"span\",\"marks\":[\"ddbc494fec81\"],\"text\":\"phone number capture form\"},{\"_key\":\"b983d8e0af134\",\"_type\":\"span\",\"marks\":[],\"text\":\", or social media links.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"9c4f92d5db29\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/landing_pages\"},{\"_key\":\"ddbc494fec81\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/in-app_messages/drag_and_drop/templates/phone_number_capture\"}],\"style\":\"normal\"},{\"_key\":\"6b62b15c633c\",\"_type\":\"block\",\"children\":[{\"_key\":\"c3414207f8e60\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Segment your audience\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"63459aaf1ecd\",\"_type\":\"block\",\"children\":[{\"_key\":\"faf9367150770\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use purchase history, engagement levels, demographics, and other first-party customer data to segment users.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d304bb541c81\",\"_type\":\"block\",\"children\":[{\"_key\":\"c97244fe45fa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Example: Send VIP-only offers to repeat customers and welcome journeys to new users.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f04425e5fcda\",\"_type\":\"block\",\"children\":[{\"_key\":\"d680e9b180dc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Set up automated and personalized messages\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1a51f12831d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4881040af8cb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use quick replies and calls-to-action to create interactive messages and streamline communication.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a0fb0e3f6c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"6db67628412e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Example: If a customer abandons their cart, trigger an automated reminder with a discount and a link that takes them back to the specific product page.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ecfed1f8696d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7793555cc220\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Measure performance and optimize\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0c1d9c8fa1c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"925637b708080\",\"_type\":\"span\",\"marks\":[],\"text\":\"Track key metrics like read rates, click-through rates, and conversions.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dfa4197fe010\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d19c3241c720\",\"_type\":\"span\",\"marks\":[\"0a6aba972ed4\"],\"text\":\"A/B test message timing, formats, and CTA placements\"},{\"_key\":\"8d19c3241c721\",\"_type\":\"span\",\"marks\":[],\"text\":\" to improve engagement.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"0a6aba972ed4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/testing/multivariant_testing/\"}],\"style\":\"normal\"},{\"_key\":\"98446bf47bb0\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c1d7e1a014b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pro Tip: \"},{\"_key\":\"0c1d7e1a014b1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Start with simple promotional campaigns before moving to more complex multi-step journeys.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"950969aaa47e\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"2874aec12bc4\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Watch now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/webinars-and-events/make-whatsapp-dreams-a-reality\"}}],\"body\":[{\"_key\":\"73cb71c5a7c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"b41f232b63630\",\"_type\":\"span\",\"marks\":[],\"text\":\"Watch our webinar to explore how the marketing team at Max leverages this powerful channel to craft highly interactive, relevant, and personalized campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"How to Make Your WhatsApp Marketing Dreams a Reality\"},{\"_key\":\"19ebb62fa043\",\"_type\":\"anchor\",\"anchorId\":\"choose-whatsapp\"},{\"_key\":\"0f163a2bf6da\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e6745718a720\",\"_type\":\"span\",\"marks\":[],\"text\":\"5 benefits of WhatsApp marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6540c7de8f32\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0340411bbc30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Whether you’re looking to reach customers where they are, build stronger relationships, scale globally, or improve key marketing metrics, WhatsApp offers a lot of potential.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b480c9ebbd2d\",\"_type\":\"block\",\"children\":[{\"_key\":\"7533c02816b30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s why it should be a key part of your marketing strategy:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"30a5a3c980de\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc35d78c1a6f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Connect with customers where they are\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"32cf559abe4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"21fa7992ab940\",\"_type\":\"span\",\"marks\":[],\"text\":\"One of the biggest challenges for marketers is getting and keeping customers engaged. The best way to do that? Meet them where they already spend their time—and for billions of people, that place is WhatsApp.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"82ccbc53c24b\",\"_type\":\"block\",\"children\":[{\"_key\":\"c79f4fa2bdd50\",\"_type\":\"span\",\"marks\":[],\"text\":\"With over 2 billion active users, WhatsApp is the #1 messaging app in the world, with many people interacting directly with brands on WhatsApp every day—whether they’re sending inquiries, browsing business profiles, or getting support. If your customers are already using WhatsApp daily, why not make it easy for them to interact with your brand there too?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ee6df587107\",\"_type\":\"block\",\"children\":[{\"_key\":\"b306757a05040\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Create meaningful conversations\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e8c633421033\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec99d0d473630\",\"_type\":\"span\",\"marks\":[],\"text\":\"Great marketing isn’t just about sending messages—it’s about starting conversations. WhatsApp is built for two-way communication, making it perfect for brands that want to engage customers in a more interactive and personalized way.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9b5dc7461ed9\",\"_type\":\"block\",\"children\":[{\"_key\":\"b90bf25a1d890\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unlike traditional marketing channels like SMS or email, WhatsApp allows for real-time, dynamic conversations. Businesses can use this to learn more about their customers, answer questions instantly, and create personalized experiences. Whether it’s gathering feedback, recommending products, or providing tailored support, WhatsApp helps you build stronger, more authentic relationships with your audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0843147d195b\",\"_type\":\"block\",\"children\":[{\"_key\":\"0617f7abf9630\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Scale your marketing efforts globally\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4d729c651e20\",\"_type\":\"block\",\"children\":[{\"_key\":\"cae8a085edf80\",\"_type\":\"span\",\"marks\":[],\"text\":\"For global brands, choosing the right communication channels can be tricky. Some platforms work better in certain regions than others, making it difficult to reach audiences worldwide. But WhatsApp is different—it’s one of the few platforms with massive global reach.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a4bcce74c6fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"b374fa494d3d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With a penetration rate of \"},{\"_key\":\"b374fa494d3d1\",\"_type\":\"span\",\"marks\":[\"4ad1d1fda69e\"],\"text\":\"over 85%\"},{\"_key\":\"b374fa494d3d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" in regions like Asia Pacific, parts of Europe, and Latin America, WhatsApp is an ideal channel for businesses looking to connect with international audiences \"},{\"_key\":\"b374fa494d3d3\",\"_type\":\"span\",\"marks\":[\"8ccd85d6acf6\"],\"text\":\"outside of the US\"},{\"_key\":\"b374fa494d3d4\",\"_type\":\"span\",\"marks\":[],\"text\":\". No matter where your customers are, WhatsApp provides a consistent and effective way to engage them.\"}],\"markDefs\":[{\"_key\":\"4ad1d1fda69e\",\"_type\":\"link\",\"href\":\"https://www.statista.com/statistics/1311229/whatsapp-usage-messaging-app-users-by-country/?utm_source=braze\u0026utm_medium=guide\u0026utm_campaign=fy24-q1-global-whatsapp_inspiration_guide\"},{\"_key\":\"8ccd85d6acf6\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whatsapp-evolutions-2025-three-key-updates\"}],\"style\":\"normal\"},{\"_key\":\"f6f2d6d750b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"49107ab49d900\",\"_type\":\"span\",\"marks\":[],\"text\":\"Note, starting April 1, 2025, WhatsApp is pausing marketing message sending in the US. \"},{\"_key\":\"49107ab49d901\",\"_type\":\"span\",\"marks\":[\"3367dbfa4e59\"],\"text\":\"Learn more about the change\"},{\"_key\":\"49107ab49d902\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"3367dbfa4e59\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whatsapp-evolutions-2025-three-key-updates\"}],\"style\":\"normal\"},{\"_key\":\"bdf7ba4f80ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f639c5a3e210\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Drive conversions and increase customer lifetime value\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"508742057a92\",\"_type\":\"block\",\"children\":[{\"_key\":\"55b8972064080\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp is also strong at converting customers. The platform’s rich features, including quick reply buttons, multimedia messaging, and interactive calls-to-action, allow brands to create highly engaging campaigns that capture attention and drive action.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8eed97a2c693\",\"_type\":\"block\",\"children\":[{\"_key\":\"7c686d9e0c430\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the right approach, WhatsApp can be used to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"acff3782a806\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc8f9f69840d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create appealing \"},{\"_key\":\"dc8f9f69840d1\",\"_type\":\"span\",\"marks\":[\"cc7fc70b305a\"],\"text\":\"onboarding campaigns\"},{\"_key\":\"dc8f9f69840d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" to activate more customers\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"cc7fc70b305a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/onboarding-messages-example\"}],\"style\":\"normal\"},{\"_key\":\"42cb00c4341a\",\"_type\":\"block\",\"children\":[{\"_key\":\"fecd3ba8676a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Drive upsells and cross-sells with messages that show off your products \u0026 services Recover lost sales with \"},{\"_key\":\"fecd3ba8676a1\",\"_type\":\"span\",\"marks\":[\"05aa6ad17702\"],\"text\":\"abandoned cart\"},{\"_key\":\"fecd3ba8676a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" reminders\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"05aa6ad17702\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/pomelo-case-study\"}],\"style\":\"normal\"},{\"_key\":\"883c9c6d2b07\",\"_type\":\"block\",\"children\":[{\"_key\":\"9805487228b10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Gather valuable feedback with quick, in-thread surveys\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"27c51f871bc1\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b2f0fd146c10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Encourage referrals with easy sharing options\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0743ebd45cfe\",\"_type\":\"block\",\"children\":[{\"_key\":\"3585b5a1a3950\",\"_type\":\"span\",\"marks\":[],\"text\":\"Boost customer loyalty with helpful transactional reminders\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8f43274ec0fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"4da0c5a8ff4c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Win-back dormant customers with compelling messages\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc2e84813031\",\"_type\":\"block\",\"children\":[{\"_key\":\"573e34bc0a760\",\"_type\":\"span\",\"marks\":[],\"text\":\"When combined with \"},{\"_key\":\"573e34bc0a761\",\"_type\":\"span\",\"marks\":[\"21cebc296be9\"],\"text\":\"AI-powered \"},{\"_key\":\"573e34bc0a762\",\"_type\":\"span\",\"marks\":[],\"text\":\"optimization and advanced segmentation, WhatsApp helps brands deliver the right message to the right customer at the right time, increasing both conversion rates and customer lifetime value.\"}],\"markDefs\":[{\"_key\":\"21cebc296be9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai\"}],\"style\":\"normal\"},{\"_key\":\"345aa5c3faed\",\"_type\":\"block\",\"children\":[{\"_key\":\"3e07cc223be80\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Get more from your marketing budget\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1c6e2d37df36\",\"_type\":\"block\",\"children\":[{\"_key\":\"7875307b2c550\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketing budgets are often under pressure, and brands need to maximize ROI by focusing on the most cost-effective and high-impact channels. WhatsApp allows businesses to streamline their customer engagement efforts or paid ads.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad1e64028dda\",\"_type\":\"block\",\"children\":[{\"_key\":\"6df917250d5a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By integrating WhatsApp into your \"},{\"_key\":\"6df917250d5a1\",\"_type\":\"span\",\"marks\":[\"1c5ab0cc2c0c\"],\"text\":\"cross-channel\"},{\"_key\":\"6df917250d5a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" marketing strategy, you can:\"}],\"markDefs\":[{\"_key\":\"1c5ab0cc2c0c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/how-to-incorporate-whatsapp-into-your-cross-channel-strategy\"}],\"style\":\"normal\"},{\"_key\":\"220a4edf85e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"89e54aebcbfe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lower customer acquisition costs by leveraging direct messaging\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b17e36a264b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"050f42b0cf8d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Improve engagement by using a channel customers actually want to interact with\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7fac05dd462a\",\"_type\":\"block\",\"children\":[{\"_key\":\"de5ae7b853be0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In short, WhatsApp helps businesses cut through the noise, connect with customers efficiently, and get the most out of their marketing spend.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"69051277c296\",\"_type\":\"anchor\",\"anchorId\":\"strategies\"},{\"_key\":\"e03b12463575\",\"_type\":\"block\",\"children\":[{\"_key\":\"07cc70ce8ea40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Practical WhatsApp marketing strategies and advice\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b5ee82a8a866\",\"_type\":\"block\",\"children\":[{\"_key\":\"dec2e6be82740\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp is an effective tool for engaging customers, driving conversions, and building long-term relationships. But to get the most out of it, you need a well-planned strategy. Here’s how to set up and optimize your WhatsApp marketing efforts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a3c1ec915858\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ac92a7032330\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Grow your WhatsApp subscriber list\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4e41119ba841\",\"_type\":\"block\",\"children\":[{\"_key\":\"8776a6b4cfc90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before you can send marketing messages via WhatsApp, you need explicit opt-ins from customers. That means your first priority should be building a strong \"},{\"_key\":\"8776a6b4cfc91\",\"_type\":\"span\",\"marks\":[\"94d6207d9985\"],\"text\":\"subscriber\"},{\"_key\":\"8776a6b4cfc92\",\"_type\":\"span\",\"marks\":[],\"text\":\" base.\"}],\"markDefs\":[{\"_key\":\"94d6207d9985\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/how-to-build-a-highly-engaged-whatsapp-subscriber-base\"}],\"style\":\"normal\"},{\"_key\":\"249a31312f79\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b0aa21e5e5a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are some effective ways to promote your WhatsApp presence and encourage opt-ins:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"57336abe3a37\",\"_type\":\"block\",\"children\":[{\"_key\":\"18a9206d5ac60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use WhatsApp’s built-in tools\"},{\"_key\":\"18a9206d5ac61\",\"_type\":\"span\",\"marks\":[],\"text\":\": Share QR codes and short links across your website, emails, socials, and in-store displays to make signing up effortless.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"403a1fc33089\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb974f7e5ad70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leverage social media\"},{\"_key\":\"eb974f7e5ad71\",\"_type\":\"span\",\"marks\":[],\"text\":\": Add WhatsApp action buttons to your Facebook and Instagram profiles and shops to encourage followers to connect.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b1dd67bcc58d\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c12f55041280\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Run Ads That Click to WhatsApp\"},{\"_key\":\"0c12f55041281\",\"_type\":\"span\",\"marks\":[],\"text\":\": Paid ads can help you attract both new customers and existing ones who haven’t opted in yet.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ed471b424c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c89c147d85f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Other advice to help you see success in your WhatsApp marketing:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7d09bbcc011b\",\"_type\":\"block\",\"children\":[{\"_key\":\"c41df2f77e3f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Highlight the benefits\"},{\"_key\":\"c41df2f77e3f1\",\"_type\":\"span\",\"marks\":[],\"text\":\": Let users know what they’ll gain by signing up—exclusive deals, early access to promotions, order updates, or VIP perks.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4d494b05de71\",\"_type\":\"block\",\"children\":[{\"_key\":\"92be1ccf66530\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Offer incentives\"},{\"_key\":\"92be1ccf66531\",\"_type\":\"span\",\"marks\":[],\"text\":\": A discount, free trial, or special offer can be a great motivator for sign-ups.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9cf27d21351c\",\"_type\":\"block\",\"children\":[{\"_key\":\"42800b458ee40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Positioning your WhatsApp experience as an exclusive, high-value channel can significantly boost your subscriber numbers.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d3bdb50639a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ecda81f52630\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Follow WhatsApp’s opt-in rules\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"36a0826dac90\",\"_type\":\"block\",\"children\":[{\"_key\":\"fceb19255aad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp has \"},{\"_key\":\"fceb19255aad1\",\"_type\":\"span\",\"marks\":[\"ab5b9e8b7791\"],\"text\":\"strict guidelines for how businesses collect opt-ins\"},{\"_key\":\"fceb19255aad2\",\"_type\":\"span\",\"marks\":[],\"text\":\", and failing to comply can limit your ability to send messages. Here’s what to keep in mind:\"}],\"markDefs\":[{\"_key\":\"ab5b9e8b7791\",\"_type\":\"link\",\"href\":\"https://developers.facebook.com/docs/whatsapp/overview/getting-opt-in/\"}],\"style\":\"normal\"},{\"_key\":\"bb9cb3243efa\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba6e0eb76a600\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Get explicit consent: \"},{\"_key\":\"ba6e0eb76a601\",\"_type\":\"span\",\"marks\":[],\"text\":\"Users must clearly agree to receive messages from your brand. \"},{\"_key\":\"ba6e0eb76a602\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Note: While WhatsApp recently \"},{\"_key\":\"ba6e0eb76a603\",\"_type\":\"span\",\"marks\":[\"8897b3febb9e\",\"em\"],\"text\":\"removed their channel-specific opt-in requirement\"},{\"_key\":\"ba6e0eb76a604\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\", it is a best practice to collect opt-in specifically for the WhatsApp channel for maximum engagement.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"8897b3febb9e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whatsapp-evolutions-2025-three-key-updates\"}],\"style\":\"normal\"},{\"_key\":\"1e8390a5eb83\",\"_type\":\"block\",\"children\":[{\"_key\":\"b14f10dc54f40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Be transparent: \"},{\"_key\":\"b14f10dc54f41\",\"_type\":\"span\",\"marks\":[],\"text\":\"Clearly state who you are and what type of messages they can expect.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e9d5944138eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e58829b7e250\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Follow legal requirements\"},{\"_key\":\"6e58829b7e251\",\"_type\":\"span\",\"marks\":[],\"text\":\": Comply with all regional data privacy laws.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"87675d03c666\",\"_type\":\"block\",\"children\":[{\"_key\":\"52eb2d2a6e380\",\"_type\":\"span\",\"marks\":[],\"text\":\"By adhering to these guidelines, you’ll maintain trust and engagement, setting the stage for effective and sustainable WhatsApp marketing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e346a0460c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"693d4ba45bac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Scale your messaging effectively\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"afec05a49ad1\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b6fd3cbe9250\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp limits how many business-initiated conversations you can send within a 24-hour period, but these limits increase over time as you establish a good sending reputation. Here’s how to expand your messaging capacity:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e4ce20b6f02\",\"_type\":\"block\",\"children\":[{\"_key\":\"c2735b6d92ed0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Complete Meta’s business verification\"},{\"_key\":\"c2735b6d92ed1\",\"_type\":\"span\",\"marks\":[],\"text\":\": This confirms your business identity and unlocks higher messaging limits.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6ce1005c446b\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f7c7766e20c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Maintain a strong quality rating\"},{\"_key\":\"7f7c7766e20c1\",\"_type\":\"span\",\"marks\":[],\"text\":\": WhatsApp assigns a Low, Medium, or High rating to your phone number. A lower rating (caused by too many users blocking or reporting your messages) can limit your ability to scale.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"39494c6fd485\",\"_type\":\"block\",\"children\":[{\"_key\":\"0bb01355ce280\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Ensure your phone number status remains ‘Connected’\"},{\"_key\":\"0bb01355ce281\",\"_type\":\"span\",\"marks\":[],\"text\":\": If your rating drops too low, your number may become flagged, preventing you from increasing your limits.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3a6a604f435a\",\"_type\":\"block\",\"children\":[{\"_key\":\"d025f1d38ccb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By following best practices and keeping engagement levels high, you can gradually scale up from 1K to 10K, 100K, and eventually unlimited messaging capacity.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"130ea0f09771\",\"_type\":\"block\",\"children\":[{\"_key\":\"fe784fb322c40\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Integrate WhatsApp into your cross-channel strategy\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"661f5493dd6b\",\"_type\":\"block\",\"children\":[{\"_key\":\"636074f24ce40\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp works best as part of a broader customer engagement strategy, rather than a standalone channel. WhatsApp should be woven into a seamless, cross-channel approach—as WhatsApp is a more premium channel, we recommend pairing it with more cost-effective channels like push and in-app messages.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0138a72cc148\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f3c998295a10\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, you could:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2783219af0f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"1553b33a33f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use WhatsApp for interactive, quick engagement, while email provides in-depth content.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dc1332b79e12\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6aba685270b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Send personalized WhatsApp messages after key interactions, such as purchases or abandoned carts. Pair these with emails that recommend items based on those purchases, or push notifications that let customers know when items they might like go on sale.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"095d203a73a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"45a853aa99c80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create a high-touch onboarding campaign to collect information and guide customers through the values and benefits of your product or service, utilizing the channels that make most sense for your brand, like a combination of email, WhatsApp, and in-app messages.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6d1ec0b0d65d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a8b7349542f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By taking an integrated approach, you increase your reach, improve customer retention, and boost conversions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"25b7a6fd1810\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"51446ffae2e1\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Read the article\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/how-to-incorporate-whatsapp-into-your-cross-channel-strategy\"}}],\"heading\":\"How do I effectively incorporate WhatsApp into my cross-strategy strategy?\"},{\"_key\":\"238603476dcf\",\"_type\":\"block\",\"children\":[{\"_key\":\"b824744cdef10\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Personalize your WhatsApp campaigns for maximum impact\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"053a36be15ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"7451fcc46f4b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization is key to higher engagement and stronger results. Customers expect messages that are relevant, timely, and tailored to their interests, preferences, and behaviors.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2f9377bd49c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"ddc1cabba2ac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how to make your WhatsApp campaigns more personal:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bfff97cc2902\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ef8a66077930\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leverage customer data\"},{\"_key\":\"5ef8a66077931\",\"_type\":\"span\",\"marks\":[],\"text\":\": Use insights from past interactions, preferences, and behaviors to send more relevant messages.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ee2c91b21e04\",\"_type\":\"block\",\"children\":[{\"_key\":\"257dcd4cd0c90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Segment your audience\"},{\"_key\":\"257dcd4cd0c91\",\"_type\":\"span\",\"marks\":[],\"text\":\": Segment users based on factors like purchase history, location, or engagement levels to send more targeted campaigns.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8bf4adb14f26\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc1c96835aff0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use dynamic content:\"},{\"_key\":\"cc1c96835aff1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Personalize messages with product recommendations, special offers, loyalty points, or other elements tailored to each user.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad837a134fd3\",\"_type\":\"block\",\"children\":[{\"_key\":\"b468dff6c8330\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Trigger at the right moments\"},{\"_key\":\"b468dff6c8331\",\"_type\":\"span\",\"marks\":[],\"text\":\": Send timely WhatsApp notifications for things like order updates, event reminders, or exclusive deals.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"56ef5953eef1\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f7923f713090\",\"_type\":\"span\",\"marks\":[],\"text\":\"By harnessing first-party customer data and relevant insights, brands can create WhatsApp experiences that feel personal, valuable, and engaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7c1ef7b0c9a2\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"b7c2dee6e830\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Download now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/the-key-to-impactful-personalization\"}}],\"body\":[{\"_key\":\"83dd32579a20\",\"_type\":\"block\",\"children\":[{\"_key\":\"745c69dedd920\",\"_type\":\"span\",\"marks\":[],\"text\":\"Learn how to create and deliver experiences with tools like Amazon Personalize and Braze that generate stronger loyalty, higher retention, and more revenue.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"The Key to Impactful Personalization\"},{\"_key\":\"f874bea47ec3\",\"_type\":\"anchor\",\"anchorId\":\"use-cases\"},{\"_key\":\"4ead95d9e9b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d83b1c5d754e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"3 High-impact WhatsApp marketing use cases\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d8c43e7bc751\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1b1d9a89e230\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands across many different industries are using WhatsApp to drive key customer actions. Here are some of the most effective ways to take advantage of the platform.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d83da4f1a629\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d434dcb496c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Getting customers onboarded: The \\\"you didn’t quite finish setting up\\\" campaign\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2b94661f6315\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-e425b4b685510b58d1fd51b81b0fa0830bcf04ac-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"f78fb43f6cd1\",\"_type\":\"block\",\"children\":[{\"_key\":\"7059bc1242370\",\"_type\":\"span\",\"marks\":[],\"text\":\"You know how it goes - someone downloads your app or signs up on your website, but then... crickets. They don't finish setting up their account, meaning they can’t realize the full value of your product or service. Frustrating, right? Well, here's where WhatsApp can save the day!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"05a0aff3bbd4\",\"_type\":\"block\",\"children\":[{\"_key\":\"95e28c43ac080\",\"_type\":\"span\",\"marks\":[],\"text\":\"Imagine you're running the customer engagement program for a cool travel startup called \\\"Upon Voyage\\\". You could trigger a friendly WhatsApp message to those almost-customers, saying, \\\"Hey there! We noticed you didn't quite finish setting up your account. No worries—here's a quick link to pick up right where you left off!\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6b57cb113b66\",\"_type\":\"block\",\"children\":[{\"_key\":\"c68ba5adfbb70\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp lets you do all sorts of interactive stuff too. You can use quick reply buttons to gather info right in the chat to reduce drop off. You’re able to have a conversation with each customer, but in a much more efficient way.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a10a53a498e\",\"_type\":\"block\",\"children\":[{\"_key\":\"652c1df6a14c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pro Tip:\"},{\"_key\":\"652c1df6a14c1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Getting folks to finish signing up can actually save you money on customer acquisition costs. Plus, collecting more customer preferences up front helps you create a more personalized experience for them down the line. It’s a win-win!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"588be7782e47\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a592f2968fc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Boosting sales: The \\\"don't forget your stuff!\\\" campaign\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"97c437c9b801\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-5ef616bb7b23f505fdcad0b3e09974c3ce2fa5f7-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"56c0d4030c40\",\"_type\":\"block\",\"children\":[{\"_key\":\"677eccc3d9de0\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’ve all done it—gone online shopping, added things to our cart and then gotten bored, distracted, or changed our minds. So we leave the website and forget about it. This is where WhatsApp can really shine.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9bc83a12775e\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e4f17e88f150\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let's say you're on the CRm team for a food delivery service called \\\"Calorie Rocket\\\". Your team notices there has been an uptick in abandoned carts in the last month and you're tasked with addressing it. No problem! You can automate a friendly WhatsApp message like, \\\"Hey! We saved your recent selections for you. Want to complete your order now? We'll even throw in free delivery if you order in the next hour!\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"87f411d56949\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca25b9a608e80\",\"_type\":\"span\",\"marks\":[],\"text\":\"The cool thing about WhatsApp is you can add a clear \\\"Complete Order\\\" button right in the message. One tap, and they're back to your app or website to checkout. Easy peasy!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea2a54cab4a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"65be4cfecc980\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pro Tip:\"},{\"_key\":\"65be4cfecc981\",\"_type\":\"span\",\"marks\":[],\"text\":\" Try multi-variate testing the timing of your abandoned cart message (in this food delivery example, it might be 15 minutes, 30 minutes, 1 hour after abandoning) in order to maximize performance.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"911351c82058\",\"_type\":\"block\",\"children\":[{\"_key\":\"43633f80de1a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Keeping customers coming back: The \\\"join our VIP club\\\" campaign\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"72adbfe50ad6\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2fe096ae8a30\",\"_type\":\"span\",\"marks\":[],\"text\":\"There are so many options for everything these days. How do you keep your customers coming back to you? Enter the loyalty program—and WhatsApp is the perfect way to promote it.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d103c417583\",\"_type\":\"block\",\"children\":[{\"_key\":\"c3ce71cc9b7b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Imagine you're on the marketing team for an online clothing store called \\\"Flash \u0026 Thread\\\". You could set up a friendly WhatsApp message like, \\\"Hey VIP! Want exclusive access to new collections and special discounts? Join our loyalty program with just one tap!\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"178b6bf02b7a\",\"_type\":\"richImage\",\"alt\":\"a screenshot of a flash \u0026 thread message on a phone\",\"asset\":{\"_ref\":\"image-1864fdba3b5941de060cd9493545de5d59760a75-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"87e3a943a90f\",\"_type\":\"block\",\"children\":[{\"_key\":\"892165322d7f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By making it super easy to join and showing clear benefits, you're more likely to keep customers coming back. And happy, loyal customers often spend more over time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"de2fe2b39786\",\"_type\":\"block\",\"children\":[{\"_key\":\"593bf4c94a9b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pro Tip: \"},{\"_key\":\"593bf4c94a9b1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Consider offering some exclusive deals just for your WhatsApp subscribers. It's a great way to reward your most high-value, engaged customers and maybe even get them to spread the word to their friends.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14bbede47cbc\",\"_type\":\"block\",\"children\":[{\"_key\":\"5fdc375e15d30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Remember, WhatsApp is all about having conversations with your customers. Keep it friendly, keep it helpful, and you'll be on your way to building great relationships with your audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3afba9bf9405\",\"_type\":\"anchor\",\"anchorId\":\"examples\"},{\"_key\":\"c521d986ae84\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd5ede50337a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"4 Real life examples of WhatsApp marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8354c052feb7\",\"_type\":\"block\",\"children\":[{\"_key\":\"f3f33e87b80c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Winning hearts and re-engagement with Floward\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"87fbab5d7c03\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1ab60b4d86d0\",\"_type\":\"span\",\"marks\":[\"9aad52b31b83\"],\"text\":\"Floward\"},{\"_key\":\"d1ab60b4d86d1\",\"_type\":\"span\",\"marks\":[],\"text\":\" is the go-to destination for online flowers and gifts delivery in MENA and the UK, known for its exceptional service, high-quality products, and effortless online experience. But beyond beautiful bouquets and thoughtful gifts, customer engagement is at the heart of Floward’s success. When customers feel connected, they come back, they share their experiences, and they trust the brand for their most meaningful moments. By creating personalized experiences and fostering genuine emotional connections, Floward builds loyalty, boosts satisfaction, and keeps customers engaged for the long haul.\"}],\"markDefs\":[{\"_key\":\"9aad52b31b83\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/floward-case-study\"}],\"style\":\"normal\"},{\"_key\":\"bcf9304f903d\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d3654317c1b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge—keeping love in bloom\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"c194fb9a9cac\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e8f88191d500\",\"_type\":\"span\",\"marks\":[],\"text\":\"Valentine’s Day is one of the biggest moments of the year for Floward—a time when emotions run high and gifting takes center stage. But with an influx of new customers and a wave of lapsed users, Floward faced a challenge: how to maximize engagement and conversions while reducing customer churn. High drop-off rates among first-time users and a struggle to re-engage past customers were impacting sales and overall brand visibility.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f5b5caffe0d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f7b90e121a10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Floward needed a strategy that would not only capture hearts, but keep them coming back for more.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9d3ebd3a4ee5\",\"_type\":\"block\",\"children\":[{\"_key\":\"2650a72918470\",\"_type\":\"span\",\"marks\":[],\"text\":\"The strategy—A smart, data-driven approach to engagement\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"dc69b093d78c\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e1fc1eeb78c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To turn the challenge into an opportunity, Floward teamed up with Braze to create an impactful cross-channel engagement strategy. Using Braze Canvas, they crafted personalized customer journeys across WhatsApp, push notifications, in-app messages, and email—ensuring the right message reached the right person at the perfect moment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d487d8e75476\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b528746a9250\",\"_type\":\"span\",\"marks\":[],\"text\":\"By leveraging Recency, Frequency, and Monetary (RFM) analysis, Floward segmented their audience to tailor campaigns based on customer behavior. This data-driven approach allowed them to send highly relevant messages that resonated with users, encouraging them to take action. Plus, with real-time data insights, they could continuously measure performance and refine their strategy for maximum impact.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a226caea807c\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-c11af26dee76489b593976f58d52cacfba200a6a-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"d59948fb616f\",\"_type\":\"block\",\"children\":[{\"_key\":\"9320e5ec84d70\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results—stronger connections, higher conversions\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"374aacac7e96\",\"_type\":\"block\",\"children\":[{\"_key\":\"1249f124f1c50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Floward’s thoughtful, multi-channel approach paid off in a big way. Engagement and conversion rates soared, with WhatsApp emerging as the star performer, driving the highest revenue and re-engagement rates across all channels. Customers responded enthusiastically, leading to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e493f4e33056\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc49d47fa60f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Higher retention and lifetime value—keeping customers coming back for more\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"96ac5adc1d9d\",\"_type\":\"block\",\"children\":[{\"_key\":\"1649c6e1d5740\",\"_type\":\"span\",\"marks\":[],\"text\":\"A 21% increase in positive reviews, reflecting stronger customer satisfaction\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c20e305e9685\",\"_type\":\"block\",\"children\":[{\"_key\":\"792122a7e3520\",\"_type\":\"span\",\"marks\":[],\"text\":\"A 55% read rate for WhatsApp messages, proving its effectiveness as a key engagement tool\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ee34faa32ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"4cf00b02c09a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"A staggering 99.1% share of voice compared to direct competitors during the holiday period\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e9825e47c05d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7fdddc351c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"By meeting customers where they were—and delivering messages that truly resonated—Floward strengthened brand loyalty, boosted engagement, and made Valentine’s Day even more memorable for its customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"06fc10425b1e\",\"_type\":\"block\",\"children\":[{\"_key\":\"55c91a20f5250\",\"_type\":\"span\",\"marks\":[],\"text\":\"Turning missed orders into repeat customers the Rappi way\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0655931d32a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"fa84cff3c2be0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Since its launch in 2015 in Bogotá, Colombia, \"},{\"_key\":\"fa84cff3c2be1\",\"_type\":\"span\",\"marks\":[\"ecbb4c664f94\"],\"text\":\"Rappi\"},{\"_key\":\"fa84cff3c2be2\",\"_type\":\"span\",\"marks\":[],\"text\":\" has redefined convenience in Latin America, growing into the region’s first superapp and serving users across nine countries and 300+ cities. More than just a delivery platform, Rappi connects people with solutions—whether it’s groceries, restaurant orders, prescription deliveries, or even hiring someone to stand in line for a product release. Their mission? To use technology to drive economic progress and make life easier for everyone, from everyday users to entrepreneurs and couriers.\"}],\"markDefs\":[{\"_key\":\"ecbb4c664f94\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/rappi-case-study\"}],\"style\":\"normal\"},{\"_key\":\"e322ab658430\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2f7f65688500\",\"_type\":\"span\",\"marks\":[],\"text\":\"With on-demand service at the core of their offering, Rappi knows that customer engagement is key. Keeping users active and engaged means they look to Rappi as an essential part of their daily routines. To strengthen relationships and build long-term loyalty, Rappi needed to meet customers where they were, delivering personalized, relevant messages that kept the brand top of mind.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ed9ce35f4f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"df77069e5c400\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge—reaching customers at the right time\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"37fcb46795e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"3803c36c83ff0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For Rappi, engagement means different things depending on where a user is in their journey. New users need to experience the value of the app quickly, while existing users benefit from timely, relevant deals that keep them coming back.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fa016f271f0b\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd7b898882f00\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge? Finding a more effective, out-of-product way to connect with users, especially those who had gone inactive. Rappi needed a direct, high-impact channel to re-engage lapsed users and encourage more frequent purchases from their active customer base.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"304727286208\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e08c677e6180\",\"_type\":\"span\",\"marks\":[],\"text\":\"The strategy—expanding to WhatsApp for smarter, more effective outreach\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"45c18455d5e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"264a1679fae80\",\"_type\":\"span\",\"marks\":[],\"text\":\"To solve this challenge, Rappi teamed up with Braze to extend their engagement strategy to WhatsApp—a widely adopted and highly trusted channel in Latin America. This move allowed them to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a78e876e94f1\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7b7907908fa0\",\"_type\":\"span\",\"marks\":[\"e7f657a245e2\"],\"text\":\"Re-engage\"},{\"_key\":\"c7b7907908fa1\",\"_type\":\"span\",\"marks\":[],\"text\":\" lapsed users with personalized, targeted deals that brought them back to the platform.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e7f657a245e2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/maximize-your-customer-re-engagement-and-loyalty-with-personalized-push-notifications\"}],\"style\":\"normal\"},{\"_key\":\"f103f7d19760\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6532fd411d20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Encourage repeat purchases from active users by delivering exclusive offers directly to their mobile devices.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb03c824e759\",\"_type\":\"block\",\"children\":[{\"_key\":\"35dc5a7ca6730\",\"_type\":\"span\",\"marks\":[],\"text\":\"Leverage data and insights to optimize campaigns, ensuring messages were timely, relevant, and effective.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"92eef5f6a9fd\",\"_type\":\"richImage\",\"alt\":\"a phone screen shows a message from rappi\",\"asset\":{\"_ref\":\"image-0e30ae38b92021d9283e0b2bd7e1b418788ea0bc-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"6db5620d2949\",\"_type\":\"block\",\"children\":[{\"_key\":\"1948c5a615540\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results–A massive boost in engagement and sales\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"3431222784d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"17f7737328790\",\"_type\":\"span\",\"marks\":[],\"text\":\"By meeting customers on a highly familiar and frequently used platform, Rappi’s WhatsApp strategy delivered outstanding results:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"61a47f336636\",\"_type\":\"block\",\"children\":[{\"_key\":\"32bc5f7854ad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"80% increase in users who made a purchase\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e050d50acba9\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab51c1d156c60\",\"_type\":\"span\",\"marks\":[],\"text\":\"28% lift in lapsed users who reactivated and made a purchase within 30 days\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f6227292daab\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e634ec75a560\",\"_type\":\"span\",\"marks\":[],\"text\":\"43% lift in reactivated users who made two or more purchases within 30 days\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"853d8eb86cf5\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfe564698d710\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze and WhatsApp, Rappi was able to reignite engagement, drive sales, and deepen customer relationships, reinforcing its position as an indispensable part of users' everyday lives.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5531a4585d5d\",\"_type\":\"block\",\"children\":[{\"_key\":\"6357023a80f80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Styli’s secret to keeping fashion shoppers engaged\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7f95f3be6867\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1b5a87daa5a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Launched in 2019, Styli has quickly become a go-to eCommerce destination for trend-savvy shoppers in Saudi Arabia, the UAE, and beyond. With a mobile-first approach and a focus on affordable yet high-quality fashion, the brand has steadily gained market share, attracting a growing base of young, digital-native customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7b250a98feaf\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c7d54af40ef0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To keep these shoppers engaged across their entire journey, Styli prioritizes three key stages of customer engagement:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7e362880c9d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6b9589696d90\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\nNew customer activation – Ensuring first-time shoppers experience the value of Styli right away\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"03e0799d5587\",\"_type\":\"block\",\"children\":[{\"_key\":\"6032742b54060\",\"_type\":\"span\",\"marks\":[],\"text\":\"User engagement – Encouraging repeat visits and deeper interactions with the brand\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc24fa35a8c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb67cdca9c650\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer retention – Building long-term loyalty through relevant, personalized experiences\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e50e5ff7c84\",\"_type\":\"block\",\"children\":[{\"_key\":\"212bc4ae2ae50\",\"_type\":\"span\",\"marks\":[],\"text\":\"By delivering targeted, personalized messaging, Styli aimed to drive more sessions, higher engagement, and increased sales—but they needed a scalable, efficient way to make it happen.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ee4c3e7d0328\",\"_type\":\"block\",\"children\":[{\"_key\":\"36ad2cf9614b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge—creating personalized customer journeys at scale\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"cb9e2dde0c0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"b7bd6d0d533e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Styli wanted to strengthen customer relationships and boost long-term value, but without overloading their technical teams. The goal was clear: deliver more relevant, engaging experiences across multiple touchpoints while making their marketing efforts more efficient and scalable.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d0aadd6e1aa6\",\"_type\":\"block\",\"children\":[{\"_key\":\"0296bd579ae60\",\"_type\":\"span\",\"marks\":[],\"text\":\"The strategy—smarter engagement with Braze\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"8c76b6d7541e\",\"_type\":\"block\",\"children\":[{\"_key\":\"932903a67c0c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To bring this vision to life, Styli partnered with Braze to enhance their engagement strategy. By leaning into a mix of dynamic tools, they were able to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46c897fe2916\",\"_type\":\"block\",\"children\":[{\"_key\":\"d84cde62c6f00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Expand their channel mix – Incorporating in-app messages, Content Cards, and WhatsApp to connect with customers in meaningful ways.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a8f9d0995e46\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b98817ae91f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Deliver more relevant campaigns – Using Braze Catalogs to enrich messaging with tailored product recommendations.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bec8689cadd5\",\"_type\":\"block\",\"children\":[{\"_key\":\"560a2ede899b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automate and scale engagement – Streamlining their customer engagement program to deliver impact without requiring constant manual effort.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"34154d688fa9\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff5d5ddd871d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results—stronger engagement, higher ROI, and faster execution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"9e63c184d8f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"6411f26fce5d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Styli’s data-driven, automated approach delivered impressive results:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"54d8b417c7b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"0bd2d5eec7bc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"50% boost in average ROI—making every marketing dollar work harder\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"29e22945048d\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0ba3564b1f70\",\"_type\":\"span\",\"marks\":[],\"text\":\"15% rise in user activation—turning more first-time visitors into loyal customers\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f1b7afe17a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbaaa48ce6640\",\"_type\":\"span\",\"marks\":[],\"text\":\"21% increase in sign-ups—expanding their customer base faster\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bee3a14f86de\",\"_type\":\"block\",\"children\":[{\"_key\":\"042c168718ee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"40% reduction in campaign creation time—allowing the team to execute more efficiently\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"01e2b4fac6c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"d00967d129e40\",\"_type\":\"span\",\"marks\":[],\"text\":\"By combining strategic automation with personalized engagement, Styli didn’t just increase sales—they built stronger, longer-lasting connections with their customers, ensuring the brand stays top-of-mind in a fast-moving fashion market.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3bcd5b02e68a\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b0e61b423b10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stori improves the customer experience with interactive WhatsApp messaging\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"75cf7d838939\",\"_type\":\"block\",\"children\":[{\"_key\":\"91b5299a1df70\",\"_type\":\"span\",\"marks\":[\"1df9bb133ebd\"],\"text\":\"Stori\"},{\"_key\":\"91b5299a1df71\",\"_type\":\"span\",\"marks\":[],\"text\":\", a leader in the Latin American Fintech space, provides digital financial solutions to those underserved by traditional banking, boasting a 99% credit acceptance rate and a 15% yield on deposit accounts. Committed to empowering individuals, Stori adopts a customer-centric approach by designing products in collaboration with users and focusing on their feedback, needs, and pain points. This dedication to customer satisfaction is key to Stori's goal of solidifying its position as the top fintech company in the region.\"}],\"markDefs\":[{\"_key\":\"1df9bb133ebd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/stori-case-study\"}],\"style\":\"normal\"},{\"_key\":\"2e25607818c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"24d8d46e5d6f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge—improving the customer experience.\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"2dcce0fe1c3b\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c27a78c37620\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stori recognized that some of its processes, such as updating user profiles and accessing account information, were challenging for customers to navigate. To address this, Stori is currently focusing on acquisition and retention across all stages of the customer lifecycle. In their initial WhatsApp campaigns with Braze, they identified two key points in the customer journey: an address update campaign for credit card replacements and a chatbot designed to transform potentially frustrating payment reminders into engaging and entertaining messaging experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8077af68cb24\",\"_type\":\"block\",\"children\":[{\"_key\":\"a643d5987f9b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The strategy—more cohesive experiences\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"3b05c6827841\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfdf196e9bdb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze, Stori enhanced the customer experience by enabling users to update their addresses with a single click via WhatsApp messages. They also launched a campaign that provided easy access to important account information, such as balances and payment due dates. For the address update campaign, Stori segmented their audience to identify users needing to update their information for upcoming credit card replacements. They then sent a straightforward WhatsApp message requesting the necessary details, allowing for quick profile updates. By leveraging WhatsApp as a personal and high-touch channel, Stori achieved high conversion rates and improved their ability to serve customers effectively.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fdf9dcd36b97\",\"_ref\":\"imported-craft-akeup9agm2\",\"_type\":\"videoReference\"},{\"_key\":\"b5e50fbef414\",\"_type\":\"block\",\"children\":[{\"_key\":\"3bce16173f520\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results—stronger engagement and higher conversions\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"caafd095b350\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a4a5a95da190\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stori's targeted campaign delivered, showing the effectiveness of their customer-centric approach:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1acb1e62ccf4\",\"_type\":\"block\",\"children\":[{\"_key\":\"092bf55d0b480\",\"_type\":\"span\",\"marks\":[],\"text\":\"3X more engagement with WhatsApp vs push notification. (Response rate)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7c5419934edf\",\"_type\":\"block\",\"children\":[{\"_key\":\"308cd33fe2ae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"26% higher conversion vs in-app process (Users that update their address)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"62cfa15a18b3\",\"_type\":\"anchor\",\"anchorId\":\"faqs\"},{\"_key\":\"d12595e6c819\",\"_type\":\"block\",\"children\":[{\"_key\":\"e184bcb9a89a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Frequently asked questions (FAQs)\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b0d4c4c2c651\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce8cc5e8e6590\",\"_type\":\"span\",\"marks\":[],\"text\":\"How do I measure WhatsApp marketing success?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"54429ae5c959\",\"_type\":\"block\",\"children\":[{\"_key\":\"11e9625567d60\",\"_type\":\"span\",\"marks\":[],\"text\":\"To measure the performance of a WhatsApp campaign or journey, track metrics like read rate, click-through rate, and conversion rate. To measure the success of your WhatsApp program overall, track metrics like uplift in sessions, purchases, retention, and customer lifetime value.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a936ee9dace\",\"_type\":\"block\",\"children\":[{\"_key\":\"82b47b56ee880\",\"_type\":\"span\",\"marks\":[],\"text\":\"Can I send bulk messages on WhatsApp?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"25c5aeaadd11\",\"_type\":\"block\",\"children\":[{\"_key\":\"5156be391d0e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Yes, using the WhatsApp Business Platform Cloud API, hosted by Meta for larger-scale messaging, you can send bulk messages on WhatsApp.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66f20b5dba15\",\"_type\":\"block\",\"children\":[{\"_key\":\"3abf13c130170\",\"_type\":\"span\",\"marks\":[],\"text\":\"How do I set up a WhatsApp Business Account for marketing purposes?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"44b956bb4586\",\"_type\":\"block\",\"children\":[{\"_key\":\"00e367e56bba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Setting up a WhatsApp Business Account is a straightforward process. Here’s a clear step-by-step guide to help you get started:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6e1679456ef6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6a9c83cd6a90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Connect WhatsApp to your customer engagement platform (WhatsApp may refer to this as your Business Solution Provider).\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4292018d00b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f2dad3f72c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pro tip: Pick a platform that supports \"},{\"_key\":\"4f2dad3f72c31\",\"_type\":\"span\",\"marks\":[\"79b91638bb02\"],\"text\":\"embedded sign-up flow\"},{\"_key\":\"4f2dad3f72c32\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"level\":2,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"79b91638bb02\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/videos/introducing-native-braze-support-for-whatsapp\"}],\"style\":\"normal\"},{\"_key\":\"01a3cb54e4c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"f4df7acfff570\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create or select your Meta and WhatsApp Business Accounts. Most brands already have a Meta Business Account for their social accounts and/or ads.\"}],\"level\":2,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cbfad8bf7d16\",\"_type\":\"block\",\"children\":[{\"_key\":\"b063d00abddc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create your profile.\"}],\"level\":2,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66b05fe9a62e\",\"_type\":\"block\",\"children\":[{\"_key\":\"4521c00ae1410\",\"_type\":\"span\",\"marks\":[],\"text\":\"Verify your phone number.\"}],\"level\":2,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a3bf15581e79\",\"_type\":\"block\",\"children\":[{\"_key\":\"58e0ef0527b20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Complete business verification in order to send conversations at scale. This is done directly in the Meta Business Manager.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d3ac4f5f56cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d9d03533f870\",\"_type\":\"span\",\"marks\":[],\"text\":\"Become an Official Business Account. Applying for Official Business Account (OBA) status gives your brand a blue check mark next to your display name. This adds legitimacy to your messaging on the platform and fosters customer trust.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"91394e357644\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0530af77ade0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Scale your messaging limits. Messaging Limits determine the maximum number of business-initiated conversations each phone number can start in a rolling 24-hour period. You can scale to unlimited messaging in as little as four days.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"de2cfe386217\",\"_type\":\"block\",\"children\":[{\"_key\":\"d30f68926b670\",\"_type\":\"span\",\"marks\":[],\"text\":\"Collect opt-ins.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"64a1984ac293\",\"_type\":\"block\",\"children\":[{\"_key\":\"94d3593fc8f40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create your templates for approval in the WhatsApp Manager.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6dd1e4c58f37\",\"_type\":\"block\",\"children\":[{\"_key\":\"608ccd2ff4930\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalize and orchestrate your WhatsApp campaigns in your customer engagement platform. \"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"97cefcc70066\",\"_type\":\"block\",\"children\":[{\"_key\":\"e1df8ad8ec310\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once your account is set up, you can start using WhatsApp to send marketing messages, share product information, and engage with customers effectively.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e0e7f1ae311d\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef7950e7ffb60\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are the key advantages of adding WhatsApp to my marketing mix?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"24b6fddb68d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d36ea94f96a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The key advantages of adding WhatsApp to your marketing mix include high engagement rates, personalized messaging, efficient, streamlined customer interactions, cost-effectiveness, rich media capabilities, worldwide network, and the ability to build trust and stronger customer relationships by interacting with people on a platform they already use and are familiar with. This can lead to improved customer satisfaction and more sales.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"019ae5d95585\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc302021da620\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are some high-impact use cases for WhatsApp in business marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b7d3582512e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"41a51ac276960\",\"_type\":\"span\",\"marks\":[],\"text\":\"Some examples of high-impact use cases for WhatsApp in business marketing are:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"76a5883cdd20\",\"_type\":\"block\",\"children\":[{\"_key\":\"fa845a9a90510\",\"_type\":\"span\",\"marks\":[],\"text\":\"Abandoned registration, sign-up, or onboarding dropoff\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3a3fbcaff4bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"76e3c97e8f3f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Abandoned cart\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c01de834c6d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"01607fe1cdcc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Loyalty program enrollment\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2cb7f0266f2c\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d51f590c4a90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sales and promotions\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a88fa87e19b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"12da93651bf80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Back-in-stock and low stock alerts\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5cfbec86b921\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4c4e25fa2fc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Upselling and cross-selling\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7c30d89958b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9307e1a20c10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Order updates and confirmation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6c22a4de47fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2f56cd4a9330\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer surveys and product feedback\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0ce33f95125c\",\"_type\":\"block\",\"children\":[{\"_key\":\"48295082de0e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"New product announcements\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6d69974e06b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8d15b15d9380\",\"_type\":\"span\",\"marks\":[],\"text\":\"Content recommendation campaign\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14add0597f30\",\"_type\":\"block\",\"children\":[{\"_key\":\"101103ee6fd90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Win-back campaigns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"26f755124a46\",\"_type\":\"block\",\"children\":[{\"_key\":\"c1d448eb25090\",\"_type\":\"span\",\"marks\":[],\"text\":\"How can I grow my WhatsApp subscriber list?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"cbddf31b8099\",\"_type\":\"block\",\"children\":[{\"_key\":\"b7d8c396a7bf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The best way to get WhatsApp subscribers is to offer value-based incentives like discounts, VIP access, or helpful content in exchange for opt-ins. Consider promoting your WhatsApp channel across other platforms, like your website, landing pages, and social channels. Use phone number capture forms, QR codes, or links to collect opt-ins. How can I engage my WhatsApp subscriber list in creative ways?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e8717255f6b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a935578ca6d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To engage your WhatsApp subscriber list, you can offer VIP, exclusive content and deals to those who subscribe, personalize messages to increase engagement, make full use of the visual and interactive elements, run polls, quizzes, or contests. You can also gamify your messaging with quick replies, or even use video messages to tease upcoming launches or promote user-generated content. Above all else, offer genuinely helpful and relevant content for your audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c9798cff2c51\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd03ab1d7ad40\",\"_type\":\"span\",\"marks\":[],\"text\":\"What best practices should I follow to maintain a high-quality phone number rating on WhatsApp?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"94ef52df73e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0c24242b5210\",\"_type\":\"span\",\"marks\":[],\"text\":\"To maintain a high-quality phone number rating on WhatsApp, get user consent before sending any messages. They must opt-in. Don’t send too many messages or be too salesy in them. Monitor feedback, personalize your content, and give subscribers a mix of content types.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c645beff1dbf\",\"_type\":\"block\",\"children\":[{\"_key\":\"57d95be3676a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"When using WhatsApp for business communications, it is essential to adhere to the WhatsApp Business Policy and Commerce Policy. This includes only sending messages to users who have opted in, ensuring that the content is highly personalized and useful, and avoiding open-ended welcome or introductory messages. Additionally, be mindful of messaging frequency to prevent overwhelming customers with too many messages in a single day. Lastly, optimize informational messages for both content and length to enhance their effectiveness and relevance.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e2058cc83fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"5671645a652e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How can WhatsApp's two-way messaging capabilities enhance customer engagement?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"8c4eccbc0a6c\",\"_type\":\"block\",\"children\":[{\"_key\":\"a30c82be3a9d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp's two-way messaging capabilities can enhance customer engagement by allowing your business to have a real-time conversation with a customer. This means you can personalize interactions, give quick responses to queries or complaints and build the trust and loyalty between your brand and audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"64df2a91613d\",\"_type\":\"block\",\"children\":[{\"_key\":\"fa9c40e06a280\",\"_type\":\"span\",\"marks\":[],\"text\":\"What types of content can I share through WhatsApp to drive customer actions?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9c2d4655035d\",\"_type\":\"block\",\"children\":[{\"_key\":\"1336dc02dcb50\",\"_type\":\"span\",\"marks\":[],\"text\":\"You can share lots of types of content through WhatsApp to drive different customer actions, including:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4ddee5c68207\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd50426ade9c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Message types and features\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c5aeaf980213\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed9aa236db260\",\"_type\":\"span\",\"marks\":[],\"text\":\"Text messages\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9134ee31bf87\",\"_type\":\"block\",\"children\":[{\"_key\":\"50b838819dd70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Images\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"517509793ae0\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea091a05b9df0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Videos\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bf060a0fc3f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"951a057ce4670\",\"_type\":\"span\",\"marks\":[],\"text\":\"Audio\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4abd8730e7b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5cf49064f370\",\"_type\":\"span\",\"marks\":[],\"text\":\"Document\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c49741001650\",\"_type\":\"block\",\"children\":[{\"_key\":\"58d3accc41b70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Product messages using your Meta Catalogs\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"92ece01dfbd3\",\"_type\":\"block\",\"children\":[{\"_key\":\"473c79f152580\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quick replies\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ddf4b0db2c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5f851b66c450\",\"_type\":\"span\",\"marks\":[],\"text\":\"Buttons (URL links, Call phone number)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"885f5664dd41\",\"_type\":\"block\",\"children\":[{\"_key\":\"56fb9e4f72a90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use cases\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4fd0e2acafdf\",\"_type\":\"block\",\"children\":[{\"_key\":\"20f84affc34e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Appointment reminders\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"47be400f9e86\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd3f7fb4bea80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sales, promo codes and discounts\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1dfacacb2798\",\"_type\":\"block\",\"children\":[{\"_key\":\"e202d1afb1bf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Order confirmations\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bf4db343301e\",\"_type\":\"block\",\"children\":[{\"_key\":\"818d4e03f83d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Price drop notifications\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4febbb4876f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7862498acc80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Feedback requests\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e2516bb97daf\",\"_type\":\"block\",\"children\":[{\"_key\":\"823e5f7c3a370\",\"_type\":\"span\",\"marks\":[],\"text\":\"Abandoned cart campaigns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"71a82741f011\",\"_type\":\"block\",\"children\":[{\"_key\":\"4089eacf37860\",\"_type\":\"span\",\"marks\":[],\"text\":\"Buy it again/re-order campaigns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fad5d0748e6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c77059f376fd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Back-in-stock reminders\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7f39d375342d\",\"_type\":\"block\",\"children\":[{\"_key\":\"970fb1c401510\",\"_type\":\"span\",\"marks\":[],\"text\":\"Polls\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6ebd868812e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"75e4ebbdadfa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer support updates\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46c13c133e79\",\"_type\":\"block\",\"children\":[{\"_key\":\"234c04e0bcf10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Low stock alerts\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2640b195e6bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"80bf1b8e34630\",\"_type\":\"span\",\"marks\":[],\"text\":\"Upsell campaigns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c361b8767537\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b0dab5303280\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cross-sell campaigns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"41bc099e183e\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2dfd6bb61090\",\"_type\":\"span\",\"marks\":[],\"text\":\"Does Braze support WhatsApp marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a6b28c248dae\",\"_type\":\"block\",\"children\":[{\"_key\":\"cad15be214f10\",\"_type\":\"span\",\"marks\":[],\"text\":\"In March 2023, Braze introduced native \"},{\"_key\":\"cad15be214f11\",\"_type\":\"span\",\"marks\":[\"2d4289a57b6f\"],\"text\":\"support for the WhatsApp channel\"},{\"_key\":\"cad15be214f12\",\"_type\":\"span\",\"marks\":[],\"text\":\", empowering brands to engage customers more deeply through real-time, two-way conversations at scale. Since then, our customers have significantly increased their use of the channel, with combined messaging volume growing massively.\"}],\"markDefs\":[{\"_key\":\"2d4289a57b6f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/whatsapp\"}],\"style\":\"normal\"},{\"_key\":\"794b111a7ded\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d2f016af1290\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze | WhatsApp, marketers can quickly integrate and scale their WhatsApp programs by removing third-party senders and intermediaries. Once the channel is set up, they can effortlessly engage in real-time conversations with the right customers to capture attention and increase conversions. By unifying WhatsApp with other digital channels, marketers can optimize their spending and provide consistent experiences across all platforms.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77d62c90384a\",\"_type\":\"anchor\",\"anchorId\":\"conclusion\"},{\"_key\":\"6608c216bccc\",\"_type\":\"block\",\"children\":[{\"_key\":\"3eacd361b90d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"42ffd5381a17\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d4f9095e0ce0\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp marketing presents an incredible opportunity for businesses of all sizes to connect with customers on a deeply personal level. From acquiring and activating new customers to driving sales through targeted promotions to nurturing loyalty and win-back, WhatsApp offers a versatile toolkit for achieving a wide range of marketing objectives.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"726b4e501bb1\",\"_type\":\"block\",\"children\":[{\"_key\":\"9151c9ac22570\",\"_type\":\"span\",\"marks\":[],\"text\":\"Embracing WhatsApp as part of your cross-channel strategy is a smart move in today's mobile-first world.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e8800bb53ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"0702806d2cd60\",\"_type\":\"span\",\"marks\":[],\"text\":\"The best marketing is about conversations, not just promotions. With WhatsApp, you have the chance to build meaningful connections with your customers—one message at a time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"01e5551b6354\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"b4a3163fafd3\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Download now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/whatsapp-inspiration-guide\"}}],\"body\":[{\"_key\":\"6e6300beb418\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a19685cb5350\",\"_type\":\"span\",\"marks\":[],\"text\":\"As customer expectations shift, macroeconomic conditions continue to be unstable, and messaging channels emerge, brands need to find new ways to keep up. One way they can do that is to leverage WhatsApp. As the most popular 1:1 messaging platform in the world, WhatsApp offers marketers incredible potential when it comes to contacting their customers—if they know how to use it.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"048d1a515488\",\"_type\":\"block\",\"children\":[{\"_key\":\"be5604322cae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To help out, we assembled 20+ inspirational WhatsApp use cases that can be easily customized to your needs and help you activate, monetize, and retain customers through this powerful channel.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"The Braze WhatsApp Inspiration Guide\"},{\"_key\":\"239105b0fcd0\",\"_type\":\"block\",\"children\":[{\"_key\":\"3035806f0c29\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f152e4aa9ed5\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e4ba45887340\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"372e476fb075\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c761beee1350\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$37\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"89c5f669d718\",\"_type\":\"block\",\"children\":[{\"_key\":\"983a8f890569\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/514c24ca2a958646ac94de9b8903b9da02c4b37a-3840x2160.png\",\"publishedDate\":\"2025-03-24T19:05:51.384Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-22104dc9d497c8fedcf5311f9697302718bc619a-2400x1600-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Learn WhatsApp marketing! Connect with customers on WhatsApp, drive sales, and build stronger relationships. \",\"pageTitle\":\"WhatsApp Marketing: The Complete Guide for 2025\",\"slug\":{\"_type\":\"slug\",\"current\":\"whatsapp-marketing\"}},\"title\":\"The complete guide to WhatsApp marketing\"}]}]}],[\"$\",\"section\",null,{\"className\":\"supergraphic-4 relative overflow-hidden contain-layout\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[[\"$\",\"$L38\",null,{\"switchbackData\":{\"logo\":{\"source\":\"/images/dummy-images/logo1.png\",\"alt\":\"logo\",\"width\":144,\"height\":45},\"headingKey\":\"partnerSwitchHeading\",\"contentKeys\":[\"partnerSwitchContent1\",\"partnerSwitchContent2\",\"partnerSwitchContent3\"],\"background\":\"bg-white\"},\"locale\":\"en-us\"}],[\"$\",\"div\",null,{\"className\":\"container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"container flex w-full flex-col justify-between gap-8\",\"children\":[[\"$\",\"h4\",null,{\"children\":\"Join our open technology ecosystem\"}],[\"$\",\"p\",null,{\"children\":\"Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.\"}],[\"$\",\"$L2f\",null,{\"label\":\"Become a Technology Partner\",\"variant\":\"primary\",\"href\":\"/partners/become-a-braze-technology-partner\",\"className\":\"h-[44px]\"}]]}],[\"$\",\"div\",\"1\",{\"className\":\"container flex w-full flex-col justify-between gap-8\",\"children\":[[\"$\",\"h4\",null,{\"children\":\"Join our global services network\"}],[\"$\",\"p\",null,{\"children\":\"Agencies, consultants, and systems integrators build robust service offerings with Braze.\"}],[\"$\",\"$L2f\",null,{\"label\":\"Become a Delivery Partner\",\"variant\":\"primary\",\"href\":\"/partners/become-a-braze-solutions-partner\",\"className\":\"h-[44px]\"}]]}]]}]]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-center py-16 lg:py-24\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col gap-12 items-center\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex max-w-[768px] flex-col items-center gap-5 text-center\",\"children\":[[\"$\",\"h2\",null,{\"id\":\"its-time-to-be-a-better-marketer\",\"className\":\"mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"3e4a71e218cd0\",{\"className\":\"\",\"children\":\"It's time to be a better marketer\"}]]}]]}],\"$undefined\"]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center\",\"children\":[[[\"$\",\"$L2f\",\"cpanel-cta-1\",{\"label\":\"Get Started\",\"variant\":\"white-button\",\"size\":\"xl\",\"href\":\"/get-started\"}],[\"$\",\"$L2f\",\"cpanel-cta-2\",{\"label\":\"See How Braze Works\",\"variant\":\"white-ghost-link\",\"size\":\"xl\",\"href\":\"/product\"}]],\"$undefined\"]}]]}]}]}],false]}]]}]\n"])</script></body></html>