<!DOCTYPE html><html lang="fr"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/d85d6a0cbc49ff63.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a53ed4fffe70f1d9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/ac677f3becdb0fb9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6ec5e54ae379e487.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2afa656f675362c8.js"/><script src="/_next/static/chunks/1ef81171-aae859132489928d.js" async=""></script><script src="/_next/static/chunks/4678-c4cf65c8a49d50fc.js" async=""></script><script src="/_next/static/chunks/main-app-6197fa6a88b2be67.js" async=""></script><script src="/_next/static/chunks/2574-983010db2095872b.js" async=""></script><script src="/_next/static/chunks/6631-fd5b6182a473af1c.js" async=""></script><script src="/_next/static/chunks/6856-d52b74953b91bb74.js" async=""></script><script src="/_next/static/chunks/5652-d640ca44a84f73bf.js" async=""></script><script src="/_next/static/chunks/1641-f9d0eb4225e5e7bc.js" async=""></script><script src="/_next/static/chunks/3198-7ca9872dc04a0faf.js" async=""></script><script src="/_next/static/chunks/9844-27851a4be1d74e02.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js" async=""></script><script src="/_next/static/chunks/app/global-error-0a70c5e451e9c961.js" async=""></script><script src="/_next/static/chunks/ffb75e2a-c3d618ad22d03e8e.js" async=""></script><script src="/_next/static/chunks/8576-b68d5fef27b8d29c.js" async=""></script><script src="/_next/static/chunks/5205-77a65f628022e274.js" async=""></script><script src="/_next/static/chunks/8718-6ba6eed4aa6c2ce7.js" async=""></script><script src="/_next/static/chunks/4127-8253b833f7ff17fa.js" async=""></script><script src="/_next/static/chunks/5474-34ef9587537a720b.js" async=""></script><script src="/_next/static/chunks/636-5e4c8de26b163781.js" async=""></script><script src="/_next/static/chunks/9482-28845d0d4b186828.js" async=""></script><script src="/_next/static/chunks/8164-1badc727a0888923.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js" async=""></script><script src="/_next/static/chunks/7039-2043547fbf600338.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js" async=""></script><script src="/_next/static/chunks/7470-509da7ba7859724d.js" async=""></script><script src="/_next/static/chunks/8002-9b2eb0ca929ae2a5.js" async=""></script><script src="/_next/static/chunks/189-7a1651d82f3e8dab.js" async=""></script><script src="/_next/static/chunks/9673-d6866507b7ed970d.js" async=""></script><script src="/_next/static/chunks/2825-5cc693888933292a.js" async=""></script><script src="/_next/static/chunks/8524-47e5caa013ae614c.js" async=""></script><script src="/_next/static/chunks/8073-36b1c2d303ce5e75.js" async=""></script><script src="/_next/static/chunks/6280-03be8fdbef8420ac.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><link rel="icon" href="/favicon.ico" sizes="any"/><title>Plateforme d'engagement client de Braze</title><meta name="description" content="Permettez des interactions personnalisées et instantanées entre les consommateurs et les marques."/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://www.braze.com/fr"/><link rel="alternate" hrefLang="fr" href="https://www.braze.com/fr"/><link rel="alternate" hrefLang="ko" href="https://www.braze.com/ko"/><link rel="alternate" hrefLang="en-us" href="https://www.braze.com"/><link rel="alternate" hrefLang="ja" href="https://www.braze.com/ja"/><link rel="alternate" hrefLang="pt-br" href="https://www.braze.com/pt-br"/><link rel="alternate" hrefLang="x-default" href="https://www.braze.com"/><meta property="og:title" content="Plateforme d'engagement client de Braze"/><meta property="og:description" content="Permettez des interactions personnalisées et instantanées entre les consommateurs et les marques."/><meta property="og:url" content="https://www.braze.com/fr"/><meta property="og:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Plateforme d'engagement client de Braze"/><meta name="twitter:description" content="Permettez des interactions personnalisées et instantanées entre les consommateurs et les marques."/><meta name="twitter:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png"/><meta name="next-size-adjust"/><script>(self.__next_s=self.__next_s||[]).push(["https://cdn.cookielaw.org/scripttemplates/otSDKStub.js",{"data-document-language":"true","type":"text/javascript","data-domain-script":"a4189af1-fcc1-4ec1-9f51-e3bc768c6650","id":"onetrust-sdk-script"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage: 'denied',\n functionality_storage: 'denied',\n personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n ad_personalization: 'denied',\n region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU','SE','SI','MC','SK','MF','SM','GB','YT','IE','GF','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n wait_for_update: 500,\n });\n // Set default consent for all other regions\n gtag('consent', 'default', {\n ad_storage: 'granted',\n analytics_storage: 'granted',\n functionality_storage: 'granted',\n personalization_storage: 'granted',\n security_storage: 'granted',\n ad_user_data: 'granted',\n ad_personalization: 'granted',\n wait_for_update: 500,\n });\n ","id":"gtm-consent-mode"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"(function(w,l){\n w[l]=w[l]||[];\n w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\n })(window,'dataLayer');","id":"gtm-init"}])</script><script>(self.__next_s=self.__next_s||[]).push(["https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ",{"async":true,"id":"gtm-script"}])</script><script src="/_next/static/chunks/polyfills-42372ed130431b0a.js" noModule=""></script></head><body class="__variable_97c7bb fr-locale"><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><script>!function(){try{var d=document.documentElement,n='data-theme',s='setAttribute';var e=localStorage.getItem('theme');if('system'===e||(!e&&true)){var t='(prefers-color-scheme: dark)',m=window.matchMedia(t);if(m.media!==t||m.matches){d.style.colorScheme = 'dark';d[s](n,'dark')}else{d.style.colorScheme = 'light';d[s](n,'light')}}else if(e){d[s](n,e|| '')}if(e==='light'||e==='dark')d.style.colorScheme=e}catch(e){}}()</script><header id="site-header" class="fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50" data-site-header="true"><nav id="main-nav-container" class="container flex items-center h-full" aria-label="Main site"><a data-event-name="Header" data-event-label="Logo" aria-label="Homepage" class="flex shrink-0 grow-0 basis-20 items-center xl:mr-10" href="/fr"><img alt="braze" loading="lazy" width="100" height="32" decoding="async" data-nimg="1" class="block" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=128&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75"/></a><div id="menu-toggle" class="h-full xl:w-full ml-auto"><div class="fixed inset-0 top-[64px] z-50 overflow-x-hidden bg-white xl:flex xl:static xl:h-full xl:overflow-visible hidden"><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto"><li class="w-full xl:w-auto"><a aria-label="Nos atouts" class="flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px]" href="/fr/value-of-braze">Nos atouts</a></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Produit<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Produit" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Produit"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Retour</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-6"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Data</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/fr/product/braze-data-platform"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Plateforme de données Braze</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Reporting et analyses</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Orchestration</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/fr/product/journey-orchestration"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dataflow-04"><use href="/icons/sprites.svg#dataflow-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Orchestration des parcours</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/testing-experimentation"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="horizontal-bar-chart-01"><use href="/icons/sprites.svg#horizontal-bar-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Expérimentation</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Canaux</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/fr/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cross-channels"><use href="/icons/sprites.svg#cross-channels"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Cross-canal</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">E-mail</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">SMS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="whatsapp"><use href="/icons/sprites.svg#whatsapp"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Messages pour applications mobiles</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="server-05"><use href="/icons/sprites.svg#server-05"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Communication web</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/audience-sync"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="sliders-02"><use href="/icons/sprites.svg#sliders-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Synchronisation des audiences des médias</span></div></a></li></ul></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F980] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 mr-2 xl:mr-0 rounded-md bg-gradient-icon text-white"><svg width="20" height="20" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">BrazeAI™</span><p class="text-md font-normal text-gray-600">Découvrez comment BrazeAI™ s'intègre aux fonctionnalités de l'ensemble de notre plateforme.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/fr/product/brazeai">En savoir plus</a></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/fr/product/overview"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="atom-01"><use href="/icons/sprites.svg#atom-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Aperçu de la plateforme Braze</span><span class="text-sm font-normal text-gray-600">Tous vos besoins en matière de données, de canaux et d'orchestration au sein d'une seule et même plateforme.</span></div></a></li><li><a class="nav-item flex gap-3" href="/fr/product"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="settings-01"><use href="/icons/sprites.svg#settings-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Fonctionnement</span><span class="text-sm font-normal text-gray-600">Une présentation de notre pile technologique intégrée verticalement.</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Solutions"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Retour</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Secteurs d'activité</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Vente au détail et e-commerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Services financiers</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Voyages et hébergement</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Médias et divertissement</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">À la demande</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Restauration rapide</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze pour</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/fr/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Ingénierie</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/fr/resources/reports-and-guides/2025-emea-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="Une femme est assise sur une chaise devant une bannière sur laquelle il est écrit "Évaluation de l'engagement client"" loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0b42b948b714835219d204b513c037091b2bbf91-1920x1080.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0b42b948b714835219d204b513c037091b2bbf91-1920x1080.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0b42b948b714835219d204b513c037091b2bbf91-1920x1080.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">Panorama 2025 de l’engagement client dans la région EMEA</span><span class="text-md font-normal text-gray-600">Les marques de la région EMEA investissent plus que jamais dans le marketing. En fait, 74 % d’entre elles prévoient d’augmenter leur budget marketing en 2025.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Partenaires<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Partenaires" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Partenaires"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Retour</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/fr/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Découvrez nos partenaires technologiques ou de solutions et entrez en contact avec eux.</span></div></a></li><li><a class="nav-item flex gap-3" href="/fr/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Partenaires de solutions</span><span class="text-sm font-normal text-gray-600">Découvrez nos partenariats avec les plus grandes agences, sociétés de conseil et intégrateurs de systèmes au monde.</span></div></a></li><li><a class="nav-item flex gap-3" href="/fr/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Partenaires technologiques</span><span class="text-sm font-normal text-gray-600">Explorez plus de 140 intégrations de partenariats technologiques</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Ressources<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Ressources" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Ressources"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Retour</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Apprendre</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/fr/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Centre de ressources</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Études de cas</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Rapports et guides</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Vidéos (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Webinaires et événements</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/fr"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">Documentation utilisateur</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Progresser</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Communauté de clients Bonfire (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/fr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Ambassadeurs Braze (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-fr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certification</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Accompagner</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/fr/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Aperçu du service d'assistance</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Services professionnels</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Satisfaction client</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Braze<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Braze" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Braze"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Retour</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/fr/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">À propos de nous</span><span class="text-sm font-normal text-gray-600">Découvrez comment Braze est devenue la principale plateforme d'engagement client.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Relations avec les investisseurs (EN)</span><span class="text-sm font-normal text-gray-600">Consultez notre actualité, nos statistiques et nos résultats financiers.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Carrières (EN)</span><span class="text-sm font-normal text-gray-600">Découvrez nos offres d'emploi et les raisons de la popularité de notre environnement de travail.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">Explorez nos données environnementales, sociales et de gouvernance d'entreprise.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Actualités (EN)</span><span class="text-sm font-normal text-gray-600">Découvrez les derniers événements survenus à Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="/fr/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Juridique (EN)</span><span class="text-sm font-normal text-gray-600">Consultez nos mentions légales, politiques, déclarations de conformité et plus encore.</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">Vous cherchez autre chose ?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/fr/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>Nous contacter</a></div></div></li></ul><a aria-label="Rechercher" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/fr/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&>svg:last-child]:ml-1 [&>svg:last-child]:rotate-0 [&>svg:last-child]:transition-all" aria-expanded="false" aria-haspopup="true" aria-label="Language Switcher"><svg width="18" height="18" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><svg width="12" height="12" role="img" aria-label="chevron-down"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><nav class="absolute bottom-full sm:bottom-auto sm:top-full w-[320px] left-1/2 -translate-x-1/2 z-50 bg-white rounded-[6px] shadow-lg overflow-hidden max-h-0" aria-hidden="true" aria-labelledby="language-switcher-button"><ul class="z-50 flex flex-col max-h-0"><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="English"><span>English</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] bg-[#9359ff] bg-opacity-[0.04] font-medium hover:bg-opacity-[0.08]"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Français"><span>Français</span><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" color="#6826E1" style="color:#6826E1" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z"></path></svg></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="日本語"><span>日本語</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="한국어"><span>한국어</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Português BR"><span>Português BR</span></button></li></ul></nav></div><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0"><li class="w-full xl:w-auto"><a aria-label="Login" class="flex items-center w-full h-full xl:w-auto font-semibold ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] justify-center text-gray-600 text-lg" href="https://dashboard.braze.com/developers/sign_in">Login</a></li><li class="w-full xl:w-auto"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/fr/get-started">Commencer</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/fr/get-started">Commencer</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="size-full swoosh1"><div class="flex flex-col"><section class="bg-heat2 relative overflow-hidden contain-layout pt-14 pb-10 sm:pb-16 lg:pb-26"><div class=""><div class="relative"><div data-testid="hero-container" class="container pb-10 pt-24 lg:pb-24"><div class="flex flex-col gap-y-8 lg:flex-row lg:justify-between lg:items-center "><div class="flex w-full shrink-0 flex-col gap-12 items-start lg:pr-8 lg:w-1/2 lg:max-w-[592px]"><div class="flex flex-col gap-6 items-start "><div class="flex flex-col items-start gap-4"><h1 id="redfinir-les-rgles-de-lengagement-client-avec-lia" class="mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="text-tab-purple">Redéfinir les règles de l'engagement client avec l'IA</span></span></h1></div><div class="flex w-full flex-col gap-8 text-gray-900"><p><span class="text-tab-purple">En offrant une communication cross-canal, une orchestration des parcours, ainsi qu'une prise de décision et une optimisation alimentées par l'IA, la plateforme d'engagement client Braze réinvente l’engagement.</span></p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full sm:w-fit" href="/fr/get-started">Contacter l’équipe commerciale</a><a href="https://try.braze.com/free_trial?locale=fr" target="_self" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full sm:w-fit">Démarrer un essai gratuit</a></div></div></div></div><div class="shrink-0 grow basis-0 pt-10 lg:pt-0 relative top-10 w-full max-w-[500px] lg:absolute lg:left-1/2 lg:top-0 lg:h-[calc(100%+100px)] lg:w-1/2 lg:max-w-[800px]"><div class="mask-none relative size-full"><button class="bg-play-button bg-play-button-scale absolute left-1/2 top-1/2 z-50 flex size-24 -translate-x-1/2 -translate-y-1/2 items-center justify-center rounded-full border border-transparent text-white backdrop-blur-[4px]" type="button"><svg width="28" height="28" role="img" aria-label="play-fill"><use href="/icons/sprites.svg#play-fill"></use></svg></button><img alt="BRAZE AI SIZZLE_FINAL_fr-FR" loading="lazy" width="900" height="900" decoding="async" data-nimg="1" class="size-full object-center transition-all duration-300 object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58fc1a9d3961148cfd426b07ac36861b5fcf4b43-2204x1995.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58fc1a9d3961148cfd426b07ac36861b5fcf4b43-2204x1995.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58fc1a9d3961148cfd426b07ac36861b5fcf4b43-2204x1995.png&w=1920&q=75"/></div></div></div></div></div></div></section><section class="bg-white relative overflow-hidden contain-layout pb-10 sm:pb-16 sm:-mt-20 pt-10 md:pt-20 sm:rounded-t-[80px] z-10"><div class=""><div class="relative flex w-full flex-col items-center gap-8 px-16"><div class="container flex flex-col gap-8"><div class="w-full undefined"></div></div></div></div></section><section class="bg-transparent z-50 relative contain-layout pt-6 pb-6"><div class=""><div class="container flex flex-col items-start gap-10 md:items-center "><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center "><h2 id="quand-la-technologie-volue-rapidement-les-marketeu" class="mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">Quand la technologie évolue rapidement, les marketeurs doivent faire preuve de proactivité</span></span></h2></div><div class="flex w-full flex-col gap-4 text-md leading-[30px] sm:text-xl md:text-center lg:max-w-[766px] text-gray-700"><p>L'IA est partout, transformez-la en avantage. Avec Braze et BrazeAI™, créez vos campagnes plus rapidement, optimisez vos tests et offrez une expérience client personnalisée à chaque étape.</p></div></div></div></div></section><section class="bg-transparent section-scroller sticky z-[200] overflow-hidden contain-layout pt-6 pb-6"><div class=""><div class="no-scrollbar container mx-auto flex justify-between gap-1 overflow-auto rounded-lg border border-gray-100 bg-white p-3 shadow-secondary lg:rounded-[50px]"><div class="shrink-0 grow basis-0"><a aria-label="scroll to Plateforme de données Braze" class="block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 " href="#braze-data-platform">Plateforme de données Braze</a></div><div class="shrink-0 grow basis-0"><a aria-label="scroll to BrazeAI™" class="block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 " href="#braze-ai">BrazeAI™</a></div><div class="shrink-0 grow basis-0"><a aria-label="scroll to Engagement cross-canal" class="block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 " href="#cross-channel">Engagement cross-canal</a></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="braze-data-platform"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-black flex flex-row items-center gap-[6px] text-lg"><svg width="24" height="24" role="img" aria-label="sparkles"><use href="/icons/sprites.svg#sparkles"></use></svg><h4><p><strong>Plateforme de données Braze</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Centralisez vos données afin d'exploiter tout leur potentiel</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Unifiez et activez vos données en temps réel pour alimenter BrazeAI™, anticiper le comportement des clients, offrir des expériences pertinentes et percutantes, sans dépendre des équipes techniques.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit" href="/fr/product/braze-data-platform">Plateforme de données Braze</a></div><p></p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="switchback-entrance w-full"><img alt="A mobile survey, customer profile, and personalized email demonstrating how user preferences for accessories are collected and used for targeted marketing." loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc1fca54aa33f82c743a4ff8730fec0a524781144-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc1fca54aa33f82c743a4ff8730fec0a524781144-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc1fca54aa33f82c743a4ff8730fec0a524781144-1500x1500.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="braze-ai"><div class="glass-card container-framed rounded-[40px] glass-card-bg-purple-10"><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple-500 flex flex-row items-center gap-[6px] text-lg"><svg width="24" height="24" role="img" aria-label="sparkles"><use href="/icons/sprites.svg#sparkles"></use></svg><h4><p><strong>BrazeAI™</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Renforcez votre équipe avec la puissance de BrazeAI™</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Favorisez un engagement plus intelligent, rapide et significatif, alimenté par une intelligence <strong>prédictive</strong>, <strong>générative</strong> et <strong>agentique</strong> qui s'adapte à chaque point de contact grâce à la puissance de Braze.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs w-full sm:w-fit" href="/fr/product/brazeai">BrazeAI™</a></div><div class="p-3 rounded-xl border border-[#822BD1] flex gap-3"><div class="flex-shrink-0 flex items-center justify-center rounded-lg size-7 bg-gradientPurple"><svg width="16" height="16" role="img" aria-label="sparkle" class="text-white"><use href="/icons/sprites.svg#sparkle"></use></svg></div><div class="flex flex-col gap-3"><h3 id="placez-la-prise-de-dcision-par-lia-au-cur-de-chacu" class="mb-0 text-lg font-bold">Placez la prise de décision par l’IA au cœur de chacune de vos actions marketing</h3><p class="text-sm text-gray-700">La personnalisation individuelle est enfin une réalité. Prenez les meilleures décisions pour chaque client et optimisez les KPI qui comptent vraiment.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-fit" href="/product/brazeai-decisioning-studio">BrazeAI Decisioning Studio™<svg width="16" height="16" role="img" aria-label="arrow-narrow-right" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-narrow-right"></use></svg></a></div></div></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="BrazeAI Decisioning Studio interface showing a bike product recommendation and a bike discount notification, overlaid on a smiling man and woman with a bicycle." loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2cc31e6782b1327dcbe74c7b0474c94d5057a37a-2801x2552.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2cc31e6782b1327dcbe74c7b0474c94d5057a37a-2801x2552.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2cc31e6782b1327dcbe74c7b0474c94d5057a37a-2801x2552.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="cross-channel"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-magenta flex flex-row items-center gap-[6px] text-lg"><svg width="24" height="24" role="img" aria-label="target"><use href="/icons/sprites.svg#target"></use></svg><h4><p><strong>Cross-canal</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Faites de chaque interaction une expérience authentiquement humaine</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Unifiez vos communications et offrez des expériences cohérentes et réactives sur tous les canaux, depuis une plateforme unique.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit" href="/fr/product/cross-channel-messaging">Communication cross-canal</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="switchback-entrance w-full"><img alt="A man uses a laptop, surrounded by a menu and icons representing various communication and social media channels." loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa8b003e2806bfe6c0f6372d2c41db12caee73c6a-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa8b003e2806bfe6c0f6372d2c41db12caee73c6a-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa8b003e2806bfe6c0f6372d2c41db12caee73c6a-1500x1500.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-braze-design-purple-orange-gradient z-50 relative contain-layout pt-4 pb-4"><div class=""><div><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout pt-10 sm:pt-16"><div class=""><div class="container flex flex-col items-start gap-10 md:items-center md:justify-between"><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center lg:max-w-[800px]"><h2 id="la-seule-plateforme-dengagement-client-capable-de-" class="mb-0 text-white text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">La seule plateforme d'engagement client capable de répondre à vos besoins actuels et futurs</span></span></h2></div><div class="flex w-full flex-col gap-4 text-md leading-[30px] sm:text-xl md:text-center lg:max-w-[766px] text-gray-300"><p>Unifiez vos données, exploitez-les avec l'IA et proposez, à grande échelle, des expériences clients personnalisées.</p></div></div><div class="flex flex-col items-start gap-4 sm:flex-row sm:items-center md:justify-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs" href="/product">Découvrir le fonctionnement de Braze</a></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pb-10 sm:pb-16"><div class=""><section class="w-full my-6 md:my-12 md:mb-0" tabindex="0" aria-label="Image slider"><div class="relative w-full"><div class="block"><div><div class="px-5"><img alt="La page du tableau de bord du générateur de segments" loading="lazy" width="600" height="874" decoding="async" data-nimg="1" class="object-contain rounded-[20px] mx-auto w-auto max-h-[70vh] lg:max-h-[50vh] lg:min-h-[600px] md:border-[5px] md:border-white/[0.383] md:bg-white/10 md:backdrop-blur-[25.32px] md:p-[12px] md:rounded-[25px] md:hidden" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F96fb059a3fb4bab3797ff74662ba885f9e31020d-600x874.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F96fb059a3fb4bab3797ff74662ba885f9e31020d-600x874.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F96fb059a3fb4bab3797ff74662ba885f9e31020d-600x874.png&w=1200&q=75"/></div><div class="px-5"><img alt="La page du tableau de bord du générateur de segments" loading="lazy" width="1200" height="769" decoding="async" data-nimg="1" class="object-contain rounded-[20px] mx-auto w-auto max-h-[70vh] lg:max-h-[50vh] lg:min-h-[600px] md:border-[5px] md:border-white/[0.383] md:bg-white/10 md:backdrop-blur-[25.32px] md:p-[12px] md:rounded-[25px] hidden md:block" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8aaeb7dc1701a6a083f9d72642720c4a41164b27-1200x769.png&w=1200&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8aaeb7dc1701a6a083f9d72642720c4a41164b27-1200x769.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8aaeb7dc1701a6a083f9d72642720c4a41164b27-1200x769.png&w=3840&q=75"/></div><div class="mt-8 text-center px-4 text-balance"><h2 class="text-lg text-white font-aribauGrotesk font-semibold leading-7">Analysez votre audience avec Segment Builder</h2></div></div></div><div class="absolute inset-0 w-full" style="will-change:transform, opacity;opacity:0;filter:blur(2px);transform:translateX(50px) translateZ(0)"><div><div class="px-5"><img alt="La page du tableau de bord du générateur de segments" loading="lazy" width="600" height="874" decoding="async" data-nimg="1" class="object-contain rounded-[20px] mx-auto w-auto max-h-[70vh] lg:max-h-[50vh] lg:min-h-[600px] md:border-[5px] md:border-white/[0.383] md:bg-white/10 md:backdrop-blur-[25.32px] md:p-[12px] md:rounded-[25px] md:hidden" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F96fb059a3fb4bab3797ff74662ba885f9e31020d-600x874.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F96fb059a3fb4bab3797ff74662ba885f9e31020d-600x874.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F96fb059a3fb4bab3797ff74662ba885f9e31020d-600x874.png&w=1200&q=75"/></div><div class="px-5"><img alt="La page du tableau de bord du générateur de segments" loading="lazy" width="1200" height="769" decoding="async" data-nimg="1" class="object-contain rounded-[20px] mx-auto w-auto max-h-[70vh] lg:max-h-[50vh] lg:min-h-[600px] md:border-[5px] md:border-white/[0.383] md:bg-white/10 md:backdrop-blur-[25.32px] md:p-[12px] md:rounded-[25px] hidden md:block" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8aaeb7dc1701a6a083f9d72642720c4a41164b27-1200x769.png&w=1200&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8aaeb7dc1701a6a083f9d72642720c4a41164b27-1200x769.png&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8aaeb7dc1701a6a083f9d72642720c4a41164b27-1200x769.png&w=3840&q=75"/></div><div class="mt-8 text-center px-4 text-balance"><h2 class="text-lg text-white font-aribauGrotesk font-semibold leading-7">Analysez votre audience avec Segment Builder</h2></div></div></div><div class="flex flex-col items-center gap-4 relative z-10"><div class="w-full px-4 pt-4 flex justify-between md:justify-center align-center"><button type="button" class="w-11 h-11 flex items-center justify-center shadow-lg rounded-full border border-[rgba(255,164,251,0.6)] bg-white/5 text-white backdrop-blur-md md:hidden transition-all duration-200 hover:bg-white/8 hover:scale-105 hover:border-[rgba(255,164,251,0.8)] active:scale-95 focus:outline-none focus:ring-2 focus:ring-[rgba(255,164,251,0.8)] focus:ring-offset-2 focus:ring-offset-transparent" aria-label="Previous slide"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg" role="img" aria-label="Previous slide"><path d="M15 8H1M1 8L8 15M1 8L8 1" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg></button><div class="flex gap-2 items-center hover:scale-150 transition-all"><button type="button" class="relative focus:outline-none focus:ring-2 focus:ring-[rgba(255,164,251,0.8)] focus:ring-offset-2 focus:ring-offset-transparent" aria-label="Go to slide 1"><div class="relative"><div class="rounded-full transition-all duration-700 ease-out w-8 h-2 bg-white/30"></div><div class="absolute top-0 left-0 h-2 rounded-full bg-white/60 w-0 animate-[progress-fill_var(--duration)_linear_infinite]" style="--duration:3000ms"></div></div></button><button type="button" class="relative focus:outline-none focus:ring-2 focus:ring-[rgba(255,164,251,0.8)] focus:ring-offset-2 focus:ring-offset-transparent" aria-label="Go to slide 2"><div class="relative"><div class="rounded-full transition-all duration-700 ease-out w-2 h-2 bg-white/30 hover:bg-white/90"></div></div></button><button type="button" class="relative focus:outline-none focus:ring-2 focus:ring-[rgba(255,164,251,0.8)] focus:ring-offset-2 focus:ring-offset-transparent" aria-label="Go to slide 3"><div class="relative"><div class="rounded-full transition-all duration-700 ease-out w-2 h-2 bg-white/30 hover:bg-white/90"></div></div></button></div><button type="button" class="w-11 h-11 flex items-center justify-center shadow-lg rounded-full border border-[rgba(255,164,251,0.6)] bg-white/5 text-white backdrop-blur-md md:hidden transition-all duration-200 hover:bg-white/8 hover:scale-105 hover:border-[rgba(255,164,251,0.8)] active:scale-95 focus:outline-none focus:ring-2 focus:ring-[rgba(255,164,251,0.8)] focus:ring-offset-2 focus:ring-offset-transparent" aria-label="Next slide"><svg width="16" height="16" viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg" role="img" aria-label="Next slide"><path d="M1 8H15M15 8L8 1M15 8L8 15" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path></svg></button></div></div></div></section></div></section></div></div></section><section class="bg-heat2 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex w-full flex-col gap-10 pt-10 sm:gap-16"><div class="flex w-full flex-col gap-6 md:flex-row md:justify-between"><div class="flex w-full max-w-[800px] grow flex-col gap-6 "><h2 class="mb-0 md:text-display-lg lg:text-display-xl font-extrabold text-tab-purple"><p>Votre message est important : assurez-vous qu'il soit entendu.</p></h2><p class="text-lg text-tab-purple">Découvrez comment des marques utilisent Braze pour créer des messages attractifs et atteindre efficacement les clients.</p></div><div class="w-fit"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs" href="/fr/customers">Découvrez tous les témoignages</a></div></div><div class="case-study-panel flex w-full flex-col lg:gap-8"><div class="w-full overflow-auto lg:block hidden"><div class="grid auto-cols-fr grid-flow-col gap-6"><button type="button" class="rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] transition-all duration-200 bg-tab-purple text-white">Augmentez la valeur vie client</button><button type="button" class="rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] transition-all duration-200 bg-white/20 text-gray-700 hover:bg-white/40 hover:text-tab-purple active:bg-tab-purple active:text-white">Simplifiez l'architecture</button><button type="button" class="rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] transition-all duration-200 bg-white/20 text-gray-700 hover:bg-white/40 hover:text-tab-purple active:bg-tab-purple active:text-white">Éliminez les silos</button><button type="button" class="rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] transition-all duration-200 bg-white/20 text-gray-700 hover:bg-white/40 hover:text-tab-purple active:bg-tab-purple active:text-white">Cultivez l'amour de la marque</button></div></div><div class="slick-slider case-study-slick-container slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:400%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:25%;position:relative;left:0;opacity:1;z-index:999;transition:opacity 500ms ease, visibility 500ms ease"><div><div class="!grid h-full grid-cols-4 gap-6 lg:min-h-[520px]" tabindex="-1" style="width:100%;display:inline-block"><a class="col-span-4 md:col-span-3" href="/customers/pizza-hut-case-study"><div class="casestudy-card relative flex h-full flex-col gap-6 overflow-hidden rounded-[20px] p-5 backdrop-blur-[20px] transition-all sm:justify-between sm:p-10 bg-white/20 hover:bg-white/40"><div class="h-10"><img alt="PizzaHut" loading="lazy" width="100" height="40" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F75b0d7a1bac61fe8c7bda08df2bf88daa8f2e8df-1600x900.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F75b0d7a1bac61fe8c7bda08df2bf88daa8f2e8df-1600x900.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F75b0d7a1bac61fe8c7bda08df2bf88daa8f2e8df-1600x900.png&w=256&q=75"/></div><div class="flex w-full flex-col gap-6 lg:max-w-[380px] text-tab-purple"><div class="case-study-quote text-xl font-extrabold"><p>Nous avons été vraiment impressionnés par la façon dont Braze nous a permis de faire progresser nos stratégies de communication avec les clients sur les canaux e-mail, SMS et mobile. Les intégrations cross-canal et les capacités de ciblage restent déterminantes.</p></div><div class="flex text-md"><div class="flex flex-col md:flex-row"><span class="border-tab-purple pr-4 text-md font-bold md:border-r">Victoria Mitchell</span><div class="h-full w-[2px]"></div><span class="relative text-md md:pl-4">gestionnaire de la stratégie des canaux CRM chez Pizza Hut</span></div></div></div><div class="case-study-card-img-filter absolute right-0 top-0 hidden h-full w-[53%] lg:block"><img alt="" loading="lazy" width="600" height="505" decoding="async" data-nimg="1" class="feature-img relative z-20 size-full object-cover object-center" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3077f2f82839b8c97fb9d19b5d1729707427b908-1010x1200.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3077f2f82839b8c97fb9d19b5d1729707427b908-1010x1200.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3077f2f82839b8c97fb9d19b5d1729707427b908-1010x1200.png&w=1200&q=75"/></div></div></a><div class="col-span-4 flex flex-row gap-3 sm:gap-8 md:col-span-1 md:flex-col"><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-tab-purple backdrop-blur-[20px] bg-white/20"><span class="font-bold leading-none text-display-md sm:text-display-lg md:text-display-xl lg:text-display-2xl xl:text-display-3xl">21 %</span><span class="text-sm font-semibold uppercase lg:text-lg lg:font-extrabold lg:leading-7 ">d’augmentation des revenus</span></div><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-tab-purple backdrop-blur-[20px] bg-white/20"><span class="font-bold leading-none text-display-md sm:text-display-lg md:text-display-xl lg:text-display-2xl xl:text-display-3xl">30 %</span><span class="text-sm font-semibold uppercase lg:text-lg lg:font-extrabold lg:leading-7 ">d’augmentation des transactions</span></div></div></div></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:25%;position:relative;left:-25px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><div class="!grid h-full grid-cols-4 gap-6 lg:min-h-[520px]" tabindex="-1" style="width:100%;display:inline-block"><a class="col-span-4 md:col-span-3" href="/customers/bees-case-study"><div class="casestudy-card relative flex h-full flex-col gap-6 overflow-hidden rounded-[20px] p-5 backdrop-blur-[20px] transition-all sm:justify-between sm:p-10 bg-white/20 hover:bg-white/40"><div class="h-10"><img alt="BEES" loading="lazy" width="100" height="40" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc08e643d85d7aae14d5499436a40aebac172eba1-1600x400.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc08e643d85d7aae14d5499436a40aebac172eba1-1600x400.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc08e643d85d7aae14d5499436a40aebac172eba1-1600x400.png&w=256&q=75"/></div><div class="flex w-full flex-col gap-6 lg:max-w-[380px] text-tab-purple"><div class="case-study-quote text-xl font-extrabold"><p>Grâce à Braze, nous avons l'assurance que nos clients ont accès à des informations pertinentes et personnalisées sur les produits qu'ils commandent. De cette façon, nous pouvons offrir une expérience de marque plus personnalisée aux personnes qui dépendent de nous, tout en réduisant considérablement la charge de travail de notre équipe d'assistance.</p></div><div class="flex text-md"><div class="flex flex-col md:flex-row"><span class="border-tab-purple pr-4 text-md font-bold md:border-r">Jason Feldman</span><div class="h-full w-[2px]"></div><span class="relative text-md md:pl-4">Directeur mondial des communications numériques, BEES/Anheuser Busch-InBev</span></div></div></div><div class="case-study-card-img-filter absolute right-0 top-0 hidden h-full w-[53%] lg:block"><img alt="" loading="lazy" width="600" height="505" decoding="async" data-nimg="1" class="feature-img relative z-20 size-full object-cover object-center" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcc1948e1b0d96d69465c48f33995317eba4896d3-962x1038.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcc1948e1b0d96d69465c48f33995317eba4896d3-962x1038.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcc1948e1b0d96d69465c48f33995317eba4896d3-962x1038.png&w=1200&q=75"/></div></div></a><div class="col-span-4 flex flex-row gap-3 sm:gap-8 md:col-span-1 md:flex-col"><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-tab-purple backdrop-blur-[20px] bg-white/20"><span class="font-bold leading-none text-display-md sm:text-display-lg md:text-display-xl lg:text-display-2xl xl:text-display-3xl">15 %</span><span class="text-sm font-semibold uppercase lg:text-lg lg:font-extrabold lg:leading-7 ">de tickets d’assistance et de demandes d’informations sur les produits en moins</span></div></div></div></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:25%;position:relative;left:-50px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><div class="!grid h-full grid-cols-4 gap-6 lg:min-h-[520px]" tabindex="-1" style="width:100%;display:inline-block"><a class="col-span-4 md:col-span-3" href="/fr/customers/virgin-red-case-study"><div class="casestudy-card relative flex h-full flex-col gap-6 overflow-hidden rounded-[20px] p-5 backdrop-blur-[20px] transition-all sm:justify-between sm:p-10 bg-white/20 hover:bg-white/40"><div class="h-10"><img alt="Virgin Red" loading="lazy" width="100" height="40" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fddea819794cf7fea4bb390ef79265f7f23da2637-1600x900.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fddea819794cf7fea4bb390ef79265f7f23da2637-1600x900.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fddea819794cf7fea4bb390ef79265f7f23da2637-1600x900.png&w=256&q=75"/></div><div class="flex w-full flex-col gap-6 lg:max-w-[380px] text-tab-purple"><div class="case-study-quote text-xl font-extrabold"><p>« Nous avons fait appel à Braze pour améliorer notre stratégie d'engagement client et nous sommes très satisfaits des résultats obtenus jusqu'à présent. Braze nous a aidés à exploiter pleinement les données en notre possession et à augmenter nos taux d'engagement et d'acquisition bien plus rapidement que nous aurions pu l'imaginer. »</p></div><div class="flex text-md"><div class="flex flex-row"><span class="text-braze-plum border-braze-plum pr-4 text-md font-bold md:border-r">Oksana Kovalenko<!-- --> | </span><div class="h-full w-[2px]"></div><span class="text-braze-plum border-braze-plum relative text-md md:pl-4">Responsable des produits de données chez</span></div></div></div><div class="case-study-card-img-filter absolute right-0 top-0 hidden h-full w-[53%] lg:block"><img alt="" loading="lazy" width="600" height="505" decoding="async" data-nimg="1" class="feature-img relative z-20 size-full object-cover object-center" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F41474ce2f1b3e4c958f363e4508d58a41eb4af7d-962x1038.jpg&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F41474ce2f1b3e4c958f363e4508d58a41eb4af7d-962x1038.jpg&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F41474ce2f1b3e4c958f363e4508d58a41eb4af7d-962x1038.jpg&w=1200&q=75"/></div></div></a><div class="col-span-4 flex flex-row gap-3 sm:gap-8 md:col-span-1 md:flex-col"><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-tab-purple backdrop-blur-[20px] bg-white/20"><span class="font-bold leading-none text-display-sm xl:text-display-md">Plus de 7 000</span><span class="text-sm font-semibold uppercase lg:text-lg lg:font-extrabold lg:leading-7 ">clics pendant l'IP warming</span></div><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-tab-purple backdrop-blur-[20px] bg-white/20"><span class="font-bold leading-none text-display-md sm:text-display-lg md:text-display-xl lg:text-display-2xl xl:text-display-3xl">45 %</span><span class="text-sm font-semibold uppercase lg:text-lg lg:font-extrabold lg:leading-7 ">de taux d'ouverture pendant l'IP warming</span></div></div></div></div></div><div data-index="3" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:25%;position:relative;left:-75px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><div class="!grid h-full grid-cols-4 gap-6 lg:min-h-[520px]" tabindex="-1" style="width:100%;display:inline-block"><a class="col-span-4 md:col-span-3" href="/customers/hugosave-case-study"><div class="casestudy-card relative flex h-full flex-col gap-6 overflow-hidden rounded-[20px] p-5 backdrop-blur-[20px] transition-all sm:justify-between sm:p-10 bg-white/20 hover:bg-white/40"><div class="h-10"><img alt="hugosave" loading="lazy" width="100" height="40" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fea5ac9aad5c2c2dc0ff2790a0587514e0fa79208-1600x900.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fea5ac9aad5c2c2dc0ff2790a0587514e0fa79208-1600x900.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fea5ac9aad5c2c2dc0ff2790a0587514e0fa79208-1600x900.png&w=256&q=75"/></div><div class="flex w-full flex-col gap-6 lg:max-w-[380px] text-tab-purple"><div class="case-study-quote text-xl font-extrabold"><p>Braze is a very important partner in the execution of our engagement and gamification strategies.</p></div><div class="flex text-md"><div class="flex flex-col md:flex-row"><span class="border-tab-purple pr-4 text-md font-bold md:border-r">Braham Djidjelli</span><div class="h-full w-[2px]"></div><span class="relative text-md md:pl-4">Co-Founder, CPO at Hugosave</span></div></div></div><div class="case-study-card-img-filter absolute right-0 top-0 hidden h-full w-[53%] lg:block"><img alt="" loading="lazy" width="600" height="505" decoding="async" data-nimg="1" class="feature-img relative z-20 size-full object-cover object-center" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F32442ad01bbbb21d4ec85663271d7fa94eb7a48a-1010x1200.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F32442ad01bbbb21d4ec85663271d7fa94eb7a48a-1010x1200.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F32442ad01bbbb21d4ec85663271d7fa94eb7a48a-1010x1200.png&w=1200&q=75"/></div></div></a><div class="col-span-4 flex flex-row gap-3 sm:gap-8 md:col-span-1 md:flex-col"><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-tab-purple backdrop-blur-[20px] bg-white/20"><span class="font-bold leading-none text-display-md sm:text-display-lg md:text-display-xl lg:text-display-2xl xl:text-display-3xl">300 %</span><span class="text-sm font-semibold uppercase lg:text-lg lg:font-extrabold lg:leading-7 ">d’augmentation du taux d'ouverture de comptes</span></div></div></div></div></div></div></div></div><div class="pt-4 lg:hidden"><div class="slick-slider slider variable-width slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:0px;left:0px"><div style="outline:none" data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false"><div><div class="px-2" tabindex="-1" style="width:100%;display:inline-block"><button type="button" class="w-fit rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] active:bg-tab-purple active:text-white bg-tab-purple text-white">Augmentez la valeur vie client</button></div></div></div><div style="outline:none" data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true"><div><div class="px-2" tabindex="-1" style="width:100%;display:inline-block"><button type="button" class="w-fit rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] active:bg-tab-purple active:text-white bg-white/20 text-gray-700">Simplifiez l'architecture</button></div></div></div><div style="outline:none" data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true"><div><div class="px-2" tabindex="-1" style="width:100%;display:inline-block"><button type="button" class="w-fit rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] active:bg-tab-purple active:text-white bg-white/20 text-gray-700">Éliminez les silos</button></div></div></div><div style="outline:none" data-index="3" class="slick-slide" tabindex="-1" aria-hidden="true"><div><div class="px-2" tabindex="-1" style="width:100%;display:inline-block"><button type="button" class="w-fit rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] active:bg-tab-purple active:text-white bg-white/20 text-gray-700">Cultivez l'amour de la marque</button></div></div></div></div></div></div><div class="flex w-full justify-between pt-8"><button type="button" class="flex size-[44px] items-center justify-center rounded-full bg-tab-purple text-white disabled:bg-primary-200 disabled:text-primary-900" disabled=""><svg width="24" height="24" role="img" aria-label="arrow-left"><use href="/icons/sprites.svg#arrow-left"></use></svg></button><button type="button" class="flex size-[44px] items-center justify-center rounded-full bg-tab-purple text-white disabled:bg-primary-200 disabled:text-primary-900"><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></button></div></div></div></div></div></section><section class="bg-gray-50 relative overflow-hidden contain-layout pb-10 sm:pb-16 sm:-mt-16 pt-10 md:pt-20 sm:rounded-t-[64px] z-10"><div class=""><div class="flex flex-col container items-center justify-center gap-[10px] w-full"><div class="mb-4 flex w-full flex-col items-start gap-8 lg:flex-row"><div class="flex w-full flex-col lg:w-[384px] lg:shrink-0 lg:grow-0 lg:basis-[384px]"><h2 id="dcouvrez-nos-rcompenses-et-les-retours-positifs-de" class="mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">Découvrez nos récompenses et les retours positifs de nos clients.</span></span></h2></div><div class="awards-slider-wrapper relative w-full lg:w-full"><div><div class="slick-slider case-study-slick-container slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:0px;left:0px"><div style="outline:none" data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false"><div><a class="h-full px-2 lg:!w-[540px] xl:!w-[800px]" aria-label="Link to gartner magic quadrant 2025" tabindex="-1" style="width:100%;display:inline-block" href="https://www.braze.com/resources/reports-and-guides/gartner-magic-quadrant-2025"><div class="award-card group relative flex size-full cursor-pointer flex-col items-center gap-4 rounded-[12px] bg-[#F3B1F7] px-8 py-6 hover:shadow-2xl md:flex-row"><div class="slider-card hidden size-[200px] shrink-0 grow-0 basis-[200px] items-start md:flex lg:flex"><img alt="award image" loading="lazy" width="212" height="227" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F461052088a1d697ab31c82bfac616326a1c82523-1200x1245.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F461052088a1d697ab31c82bfac616326a1c82523-1200x1245.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F461052088a1d697ab31c82bfac616326a1c82523-1200x1245.png&w=640&q=75"/></div><div class="flex flex-col items-start gap-6"><img alt="company logo" loading="lazy" width="100" height="18" decoding="async" data-nimg="1" class="size-full h-[18px] min-h-[18px] w-fit object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F76425eb881b06c5bbec825ac5f7327a1cf5dd07a-100x23.svg&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F76425eb881b06c5bbec825ac5f7327a1cf5dd07a-100x23.svg&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F76425eb881b06c5bbec825ac5f7327a1cf5dd07a-100x23.svg&w=256&q=75"/><div class="flex flex-wrap text-lg text-gray-900"><p>Braze, nommée leader pour la troisième année consécutive dans le Magic Quadrant™ 2025 de Gartner® pour les plateformes de marketing multicanal !</p></div><div class="group-hover:border-black group-hover:bg-black inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-4 py-[10px] text-sm border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs">Télécharger le rapport</div></div></div></a></div></div><div style="outline:none" data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true"><div><a class="h-full px-2 lg:!w-[540px] xl:!w-[800px]" aria-label="Link to grid report for push notification fall 2025.embed?secure%5Bgated_consumer%5D=7d348c5e 62e5 4cec 968c fd0fad9a515a&secure%5Btoken%5D=f087ebd4a37f13f390c1f204b543dff010c9931ad2fef2425a1de0d79a5433c8&tab=grid" tabindex="-1" style="width:100%;display:inline-block" href="https://www.g2.com/reports/grid-report-for-push-notification-fall-2025.embed?secure%5Bgated_consumer%5D=7d348c5e-62e5-4cec-968c-fd0fad9a515a&secure%5Btoken%5D=f087ebd4a37f13f390c1f204b543dff010c9931ad2fef2425a1de0d79a5433c8&tab=grid"><div class="award-card group relative flex size-full cursor-pointer flex-col items-center gap-4 rounded-[12px] bg-[#F3B1F7] px-8 py-6 hover:shadow-2xl md:flex-row"><div class="slider-card hidden size-[200px] shrink-0 grow-0 basis-[200px] items-start md:flex lg:flex"><img alt="award image" loading="lazy" width="212" height="227" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbfcf1df4251dc8704dfa220a502257d3236c668a-1480x1350.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbfcf1df4251dc8704dfa220a502257d3236c668a-1480x1350.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbfcf1df4251dc8704dfa220a502257d3236c668a-1480x1350.png&w=640&q=75"/></div><div class="flex flex-col items-start gap-6"><img alt="company logo" loading="lazy" width="100" height="18" decoding="async" data-nimg="1" class="size-full h-[18px] min-h-[18px] w-fit object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F465ce847242528fd8b154f97fa4a58405c90f357-91x91.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F465ce847242528fd8b154f97fa4a58405c90f357-91x91.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F465ce847242528fd8b154f97fa4a58405c90f357-91x91.png&w=256&q=75"/><div class="flex flex-wrap text-lg text-gray-900"><p><strong>Classés n°1 dans la grille des notifications push de G2</strong>, devant 54 concurrents, nous conservons notre première place alors que cette catégorie se développe.</p></div><div class="group-hover:border-black group-hover:bg-black inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-4 py-[10px] text-sm border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs">Lire le rapport</div></div></div></a></div></div><div style="outline:none" data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true"><div><a class="h-full px-2 lg:!w-[540px] xl:!w-[800px]" aria-label="Link to reviews" tabindex="-1" style="width:100%;display:inline-block" href="https://www.trustradius.com/products/braze/reviews"><div class="award-card group relative flex size-full cursor-pointer flex-col items-center gap-4 rounded-[12px] bg-[#F3B1F7] px-8 py-6 hover:shadow-2xl md:flex-row"><div class="slider-card hidden size-[200px] shrink-0 grow-0 basis-[200px] items-start md:flex lg:flex"><img alt="award image" loading="lazy" width="212" height="227" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6708d9aec912bdfa89d6e5237e2b08c71266658b-1480x1350.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6708d9aec912bdfa89d6e5237e2b08c71266658b-1480x1350.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6708d9aec912bdfa89d6e5237e2b08c71266658b-1480x1350.png&w=640&q=75"/></div><div class="flex flex-col items-start gap-6"><img alt="company logo" loading="lazy" width="100" height="18" decoding="async" data-nimg="1" class="size-full h-[18px] min-h-[18px] w-fit object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F731a0116d172ffd7572a32177c176f2e380b634f-144x24.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F731a0116d172ffd7572a32177c176f2e380b634f-144x24.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F731a0116d172ffd7572a32177c176f2e380b634f-144x24.png&w=256&q=75"/><div class="flex flex-wrap text-lg text-gray-900"><p>TrustRadius a décerné à Braze les prix <strong>Top Rated</strong>, <strong>Buyer's Choice</strong> et<strong>Tech Cares</strong> en 2025</p></div><div class="group-hover:border-black group-hover:bg-black inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-4 py-[10px] text-sm border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs">En savoir plus</div></div></div></a></div></div><div style="outline:none" data-index="3" class="slick-slide" tabindex="-1" aria-hidden="true"><div><a class="h-full px-2 lg:!w-[540px] xl:!w-[800px]" aria-label="Link to " tabindex="-1" style="width:100%;display:inline-block" href="/"><div class="award-card group relative flex size-full cursor-pointer flex-col items-center gap-4 rounded-[12px] bg-[#F3B1F7] px-8 py-6 hover:shadow-2xl md:flex-row"><div class="slider-card hidden size-[200px] shrink-0 grow-0 basis-[200px] items-start md:flex lg:flex"><img alt="award image" loading="lazy" width="212" height="227" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F325bffe27f3e58dd3ba77b6eb7f536c480d0a396-284x396.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F325bffe27f3e58dd3ba77b6eb7f536c480d0a396-284x396.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F325bffe27f3e58dd3ba77b6eb7f536c480d0a396-284x396.png&w=640&q=75"/></div><div class="flex flex-col items-start gap-6"><h1 class="font-aribauGrotesk text-[18px] font-bold not-italic">Forrester</h1><div class="flex flex-wrap text-lg text-gray-900"><p>Braze nommée <strong>Leader dans le rapport The Forrester Wave™</strong> : Cross-Channel Marketing Hubs, 1er trimestre 2023</p></div><div class="group-hover:border-black group-hover:bg-black inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-4 py-[10px] text-sm border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs">Télécharger le rapport</div></div></div></a></div></div><div style="outline:none" data-index="4" class="slick-slide" tabindex="-1" aria-hidden="true"><div><a class="h-full px-2 lg:!w-[540px] xl:!w-[800px]" aria-label="Link to braze leader idc marketscapes for enterprise and smb omni channel marketing platforms" tabindex="-1" style="width:100%;display:inline-block" href="/resources/articles//braze-leader-idc-marketscapes-for-enterprise-and-smb-omni-channel-marketing-platforms"><div class="award-card group relative flex size-full cursor-pointer flex-col items-center gap-4 rounded-[12px] bg-[#F3B1F7] px-8 py-6 hover:shadow-2xl md:flex-row"><div class="slider-card hidden size-[200px] shrink-0 grow-0 basis-[200px] items-start md:flex lg:flex"><img alt="award image" loading="lazy" width="212" height="227" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7168f576c6945d2564f4b79d66800df0b328b3e7-364x365.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7168f576c6945d2564f4b79d66800df0b328b3e7-364x365.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7168f576c6945d2564f4b79d66800df0b328b3e7-364x365.png&w=640&q=75"/></div><div class="flex flex-col items-start gap-6"><img alt="company logo" loading="lazy" width="100" height="18" decoding="async" data-nimg="1" class="size-full h-[18px] min-h-[18px] w-fit object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48.png&w=256&q=75"/><div class="flex flex-wrap text-lg text-gray-900"><p>Braze désignée <strong>Leader dans le rapport IDC MarketScape 2023</strong> sur les plateformes de marketing omnicanal à l'échelle mondiale pour les entreprises B2C</p></div><div class="group-hover:border-black group-hover:bg-black inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-4 py-[10px] text-sm border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs">En savoir plus</div></div></div></a></div></div></div></div></div></div></div></div><div class="flex w-full items-center justify-between"><div class="flex w-full flex-col items-center justify-center gap-6 md:flex-row lg:flex-row"><div class="flex h-[64px] w-full cursor-pointer items-center justify-center rounded-[100px] px-4 py-5 lg:min-w-[180px] bg-tab-purple group backdrop-blur-[5px] transition-all duration-300 hover:bg-tab-purple/[0.25] active:bg-tab-purple active:text-white"><img alt="company logo" loading="lazy" width="100" height="18" decoding="async" data-nimg="1" class="size-full h-[18px] min-h-[18px] w-fit" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F553f2bac286551e5757954dc6cbec694e6ae5421-192x44.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F553f2bac286551e5757954dc6cbec694e6ae5421-192x44.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F553f2bac286551e5757954dc6cbec694e6ae5421-192x44.png&w=256&q=75"/></div><div class="flex h-[64px] w-full cursor-pointer items-center justify-center rounded-[100px] px-4 py-5 lg:min-w-[180px] bg-white group backdrop-blur-[5px] transition-all duration-300 hover:bg-tab-purple/[0.25] active:bg-tab-purple active:text-white"><img alt="company logo" loading="lazy" width="100" height="18" decoding="async" data-nimg="1" class="size-full h-[18px] min-h-[18px] w-fit group-active:brightness-0 group-active:invert" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F465ce847242528fd8b154f97fa4a58405c90f357-91x91.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F465ce847242528fd8b154f97fa4a58405c90f357-91x91.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F465ce847242528fd8b154f97fa4a58405c90f357-91x91.png&w=256&q=75"/></div><div class="flex h-[64px] w-full cursor-pointer items-center justify-center rounded-[100px] px-4 py-5 lg:min-w-[180px] bg-white group backdrop-blur-[5px] transition-all duration-300 hover:bg-tab-purple/[0.25] active:bg-tab-purple active:text-white"><img alt="company logo" loading="lazy" width="100" height="18" decoding="async" data-nimg="1" class="size-full h-[18px] min-h-[18px] w-fit group-active:brightness-0 group-active:invert" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F731a0116d172ffd7572a32177c176f2e380b634f-144x24.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F731a0116d172ffd7572a32177c176f2e380b634f-144x24.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F731a0116d172ffd7572a32177c176f2e380b634f-144x24.png&w=256&q=75"/></div><div class="flex h-[64px] w-full cursor-pointer items-center justify-center rounded-[100px] px-4 py-5 lg:min-w-[180px] bg-white group backdrop-blur-[5px] transition-all duration-300 hover:bg-tab-purple/[0.25] active:bg-tab-purple active:text-white"><img alt="company logo" loading="lazy" width="100" height="18" decoding="async" data-nimg="1" class="size-full h-[18px] min-h-[18px] w-fit group-active:brightness-0 group-active:invert" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fccefaaa9788a24c6ecb7fb8526a7ab8779f879e0-133x23.svg&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fccefaaa9788a24c6ecb7fb8526a7ab8779f879e0-133x23.svg&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fccefaaa9788a24c6ecb7fb8526a7ab8779f879e0-133x23.svg&w=256&q=75"/></div><div class="flex h-[64px] w-full cursor-pointer items-center justify-center rounded-[100px] px-4 py-5 lg:min-w-[180px] bg-white group backdrop-blur-[5px] transition-all duration-300 hover:bg-tab-purple/[0.25] active:bg-tab-purple active:text-white"><img alt="company logo" loading="lazy" width="100" height="18" decoding="async" data-nimg="1" class="size-full h-[18px] min-h-[18px] w-fit group-active:brightness-0 group-active:invert" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48.png&w=256&q=75"/></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 lg:pt-24 pb-10 sm:pb-16 lg:pb-24"><div class=""><div class="container"><div class="mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11"><div><h2 id="consultez-les-ressources" class="mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">Consultez les ressources.</span></span></h2></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs mt-4 lg:mt-0" href="/fr/blog">Voir le blog</a></div><ul class="lg:grid lg:grid-cols-3 lg:gap-8 lg:auto-rows-stagger"><li class="row-start-3 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/fr/resources/reports-and-guides/ai-from-efficiency-to-effectiveness"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="Graphic with French text about AI transforming customer engagement, alongside diverse people receiving personalized loyalty rewards via their devices." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6c136ca80232b42ea8278c8c74f3e646239bb772-1920x1080.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6c136ca80232b42ea8278c8c74f3e646239bb772-1920x1080.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6c136ca80232b42ea8278c8c74f3e646239bb772-1920x1080.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Guide</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">De la productivité à l'efficacité : Comment l'IA transforme l'engagement client</h3></div></a></li><li class="row-start-2 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/fr/resources/reports-and-guides/braze-ai-playbook"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="an advertisement for braze shows a woman smiling while looking at her phone" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4cbebe3d6138c4d2c995f90cc79af928e2103765-1920x1080.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4cbebe3d6138c4d2c995f90cc79af928e2103765-1920x1080.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4cbebe3d6138c4d2c995f90cc79af928e2103765-1920x1080.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Guide</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Engagement client enrichi par l’IA : un playbook Braze</h3></div></a></li><li class="row-start-1 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/fr/resources/reports-and-guides/braze-inspiration-guide"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="an advertisement for braze guide d' inspiration in french" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0ac204e7565bea8f60f963d29c8bc4fcb77440d7-3840x2160.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0ac204e7565bea8f60f963d29c8bc4fcb77440d7-3840x2160.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0ac204e7565bea8f60f963d29c8bc4fcb77440d7-3840x2160.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Guide</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Le guide d’inspiration de Braze 2025</h3></div></a></li><li class="row-start-6 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/fr/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a woman is holding a cup of coffee in front of a laptop with the words customer engagement review behind her" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Rapport</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">2025 Global Customer Engagement Review</h3></div></a></li><li class="row-start-5 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/webinars-and-events/relevance-ai-experimentation"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa5787c39e3344a931602f1ca493f7b0197d47797-2778x1564.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa5787c39e3344a931602f1ca493f7b0197d47797-2778x1564.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa5787c39e3344a931602f1ca493f7b0197d47797-2778x1564.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Webinaire</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Know your customer: Enhancing relevance with AI-powered experimentation</h3><span class="text-sm text-gray-500 font-extrabold">23 juillet 2025</span></div></a></li><li class="row-start-4 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/articles/ai-marketing-strategy"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a man is holding a piece of pasta in front of an ai copywriting assistant" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F49b111e805353214301da200b4aba7a15cd67f61-3840x2160.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F49b111e805353214301da200b4aba7a15cd67f61-3840x2160.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F49b111e805353214301da200b4aba7a15cd67f61-3840x2160.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Article</span><span class="text-sm text-gray-500 font-extrabold">21<!-- --> min de lecture</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">How to Build an AI Marketing Strategy</h3><span class="text-sm text-gray-500 font-extrabold">24 mars 2025</span></div></a></li></ul></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout"><div class=""><section class="bg-heat4-reverse relative overflow-hidden contain-layout pt-6 pb-6"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="devenez-le-marketeur-de-demain-ds-aujourdhui" class="mb-0 text-white text-display-md md:text-display-lg lg:text-display-xl font-extrabold"><span class="block"><span class="">Devenez le marketeur de demain dès aujourd'hui</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/fr/get-started">Démarrer</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/fr/product">Découvrez le fonctionnement de Braze</a></div></div></div></div></section></div></section></div></div><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze</p><p>L’engagement,</p><p>réinventé.</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Aperçu</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Pourquoi Braze" href="/fr/value-of-braze">Pourquoi Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Aperçu de la plateforme Braze" href="/fr/product/overview">Aperçu de la plateforme Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Fonctionnement de Braze" href="/fr/product">Fonctionnement de Braze</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Produit</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Plateforme de données Braze" href="/fr/product/braze-data-platform">Plateforme de données Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/fr/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Rapports" href="/fr/product/reporting-analytics">Rapports</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Orchestration des parcours" href="/fr/product/journey-orchestration">Orchestration des parcours</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Expérimentation" href="/fr/product/testing-experimentation">Expérimentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Communication cross-canal" href="/fr/product/cross-channel-messaging">Communication cross-canal</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="E-mail" href="/fr/product/email">E-mail</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about SMS" href="/fr/product/sms">SMS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/fr/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Communication mobile" href="/fr/product/mobile-app-messaging">Communication mobile</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Communication web" href="/fr/product/web-messaging">Communication web</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Synchronisation des audiences des médias" href="/fr/product/audience-sync">Synchronisation des audiences des médias</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Vente au détail et e-commerce" href="/fr/solutions/retail-and-ecommerce">Vente au détail et e-commerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Services financiers" href="/fr/solutions/financial-services">Services financiers</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Voyages et hébergement" href="/fr/solutions/travel-hospitality">Voyages et hébergement</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Médias et divertissement" href="/fr/solutions/media-entertainment">Médias et divertissement</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="À la demande" href="/fr/solutions/on-demand">À la demande</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Restauration rapide" href="/fr/solutions/qsr">Restauration rapide</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze pour l'ingénierie" href="/fr/braze-for-engineering">Braze pour l'ingénierie</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Entreprise</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="À propos de nous" href="/fr/company">À propos de nous</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Carrières (EN)" href="/company/careers">Carrières (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Actualités (EN)" href="/company/news">Actualités (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Relations avec les investisseurs (EN)" href="https://investors.braze.com/overview/default.aspx">Relations avec les investisseurs (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="ESG (EN)" href="https://esg.braze.com/overview/default.aspx">ESG (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Juridique (EN)" href="/fr/company/legal">Juridique (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Nous contacter et sites" href="/fr/company/contact">Nous contacter et sites</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 " aria-label="Ressources" href="/resources">Ressources</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Études de cas" href="/fr/customers">Études de cas</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Blog" href="/fr/resources/articles">Blog</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Rapports et guides" href="/fr/resources/reports-and-guides">Rapports et guides</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Vidéos (EN)" href="/resources/videos">Vidéos (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Webinaires et événements" href="/fr/resources/webinars-and-events">Webinaires et événements</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Apprentissage" href="https://learning.braze.com/page/fr">Apprentissage</a></div><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 mt-6" aria-label="Documentation" href="/docs">Documentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Portail de documentation" href="https://www.braze.com/docs/fr">Portail de documentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Guide d’utilisation" href="/docs/user_guide/introduction">Guide d’utilisation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Guide du développeur" href="/docs/developer_guide/home">Guide du développeur</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Partenaires</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Alloys : Tous les partenaires" href="/fr/partners">Braze Alloys : Tous les partenaires</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Portail des partenaires (EN)" href="http://partner.braze.com/">Portail des partenaires (EN)</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Rapport clés</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Panorama 2025 de l’engagement client dans la région EMEA" href="/fr/resources/reports-and-guides/2025-emea-customer-engagement-review">Panorama 2025 de l’engagement client dans la région EMEA</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Assistance</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Présentation de l'assistance" href="/fr/success">Présentation de l'assistance</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Service client" href="/fr/customer-support-services">Service client</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Succès des clients" href="/fr/customer-success">Succès des clients</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Liens utiles</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Login" href="https://dashboard.braze.com/sign_in">Login</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Statut du système (EN)" href="https://braze.statuspage.io/">Statut du système (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Assistance technique" href="/docs/help/support#access-the-support-portal ">Assistance technique</a></div></div></div></div><div class="flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4"><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">© <!-- -->2026<!-- --> Braze</div><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">Tous droits réservés</div><div class="text-xs font-normal md:border-r md:border-gray-500 md:pr-4"><button id="ot-sdk-btn" type="button" class="ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300" style="font:inherit">Politique en matière cookies</button></div><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/fr/company/legal/privacy">Politique de confidentialité</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/fr/company/legal/preferences">Centre de préférences</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/sitemap.xml">Plan du site</a></div></div></footer><script src="/_next/static/chunks/webpack-2afa656f675362c8.js" async=""></script><script>(self.__next_f=self.__next_f||[]).push([0]);self.__next_f.push([2,null])</script><script>self.__next_f.push([1,"1:HL[\"/_next/static/media/2a8eef3e7605f77a-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n2:HL[\"/_next/static/media/54088f7615d464cb-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n3:HL[\"/_next/static/media/cb582783ce2d3356-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n4:HL[\"/_next/static/media/eb552532c19dec2b-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n5:HL[\"/_next/static/media/f91e284bb8ff37e3-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n6:HL[\"/_next/static/css/d85d6a0cbc49ff63.css\",\"style\"]\n7:HL[\"/_next/static/css/a53ed4fffe70f1d9.css\",\"style\"]\n8:HL[\"/_next/static/css/ac677f3becdb0fb9.css\",\"style\"]\n9:HL[\"/_next/static/css/6ec5e54ae379e487.css\",\"style\"]\n"])</script><script>self.__next_f.push([1,"a:I[54271,[],\"\"]\ne:I[31918,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"default\"]\nf:I[46139,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"\"]\n12:I[53126,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"default\"]\n14:I[55908,[],\"\"]\n15:I[61567,[],\"\"]\n17:I[28697,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6470\",\"static/chunks/app/global-error-0a70c5e451e9c961.js\"],\"default\"]\n10:T460,window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage: 'denied',\n functionality_storage: 'denied',\n personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n ad_personalization: 'denied',\n region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU"])</script><script>self.__next_f.push([1,"','SE','SI','MC','SK','MF','SM','GB','YT','IE','GF','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n wait_for_update: 500,\n });\n // Set default consent for all other regions\n gtag('consent', 'default', {\n ad_storage: 'granted',\n analytics_storage: 'granted',\n functionality_storage: 'granted',\n personalization_storage: 'granted',\n security_storage: 'granted',\n ad_user_data: 'granted',\n ad_personalization: 'granted',\n wait_for_update: 500,\n });\n 18:[]\n"])</script><script>self.__next_f.push([1,"0:[\"$\",\"$La\",null,{\"buildId\":\"rs4PdJoYNL94klACI7DHw\",\"assetPrefix\":\"\",\"urlParts\":[\"\",\"fr\"],\"initialTree\":[\"\",{\"children\":[[\"locale\",\"fr\",\"d\"],{\"children\":[[\"slug\",\"\",\"oc\"],{\"children\":[\"__PAGE__\",{}]}]},\"$undefined\",\"$undefined\",true]}],\"initialSeedData\":[\"\",{\"children\":[[\"locale\",\"fr\",\"d\"],{\"children\":[[\"slug\",\"\",\"oc\"],{\"children\":[\"__PAGE__\",{},[[\"$Lb\",\"$Lc\",null],null],null]},[[null,\"$Ld\"],null],null]},[[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/d85d6a0cbc49ff63.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"1\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/a53ed4fffe70f1d9.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"2\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/ac677f3becdb0fb9.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"3\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/6ec5e54ae379e487.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]],[\"$\",\"html\",null,{\"lang\":\"fr\",\"suppressHydrationWarning\":true,\"children\":[[\"$\",\"head\",null,{\"children\":[[\"$\",\"$Le\",null,{}],[[\"$\",\"$Lf\",null,{\"id\":\"onetrust-sdk-script\",\"src\":\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\",\"strategy\":\"beforeInteractive\",\"data-document-language\":\"true\",\"type\":\"text/javascript\",\"data-domain-script\":\"a4189af1-fcc1-4ec1-9f51-e3bc768c6650\"}],[\"$\",\"$Lf\",null,{\"id\":\"onetrust-init\",\"strategy\":\"afterInteractive\",\"children\":\"function OptanonWrapper() {}\"}]],[\"$\",\"$Lf\",null,{\"id\":\"gtm-consent-mode\",\"strategy\":\"beforeInteractive\",\"children\":\"$10\"}],[[\"$\",\"$Lf\",null,{\"id\":\"gtm-init\",\"strategy\":\"beforeInteractive\",\"children\":\"(function(w,l){\\n w[l]=w[l]||[];\\n w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\\n })(window,'dataLayer');\"}],[\"$\",\"$Lf\",null,{\"id\":\"gtm-script\",\"strategy\":\"beforeInteractive\",\"async\":true,\"src\":\"https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ\"}]],\"$L11\",[\"$\",\"$L12\",null,{}],[\"$\",\"link\",null,{\"rel\":\"icon\",\"href\":\"/favicon.ico\",\"sizes\":\"any\"}]]}],[\"$\",\"body\",null,{\"className\":\"__variable_97c7bb fr-locale\",\"children\":[[\"$\",\"noscript\",null,{\"children\":[\"$\",\"iframe\",null,{\"src\":\"https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ\",\"height\":\"0\",\"width\":\"0\",\"style\":{\"display\":\"none\",\"visibility\":\"hidden\"}}]}],\"$L13\"]}],null]}]],null],null]},[null,[\"$\",\"$L14\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L15\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":[[\"$\",\"title\",null,{\"children\":\"404: This page could not be found.\"}],[\"$\",\"div\",null,{\"style\":{\"fontFamily\":\"system-ui,\\\"Segoe UI\\\",Roboto,Helvetica,Arial,sans-serif,\\\"Apple Color Emoji\\\",\\\"Segoe UI Emoji\\\"\",\"height\":\"100vh\",\"textAlign\":\"center\",\"display\":\"flex\",\"flexDirection\":\"column\",\"alignItems\":\"center\",\"justifyContent\":\"center\"},\"children\":[\"$\",\"div\",null,{\"children\":[[\"$\",\"style\",null,{\"dangerouslySetInnerHTML\":{\"__html\":\"body{color:#000;background:#fff;margin:0}.next-error-h1{border-right:1px solid rgba(0,0,0,.3)}@media (prefers-color-scheme:dark){body{color:#fff;background:#000}.next-error-h1{border-right:1px solid rgba(255,255,255,.3)}}\"}}],[\"$\",\"h1\",null,{\"className\":\"next-error-h1\",\"style\":{\"display\":\"inline-block\",\"margin\":\"0 20px 0 0\",\"padding\":\"0 23px 0 0\",\"fontSize\":24,\"fontWeight\":500,\"verticalAlign\":\"top\",\"lineHeight\":\"49px\"},\"children\":\"404\"}],[\"$\",\"div\",null,{\"style\":{\"display\":\"inline-block\"},\"children\":[\"$\",\"h2\",null,{\"style\":{\"fontSize\":14,\"fontWeight\":400,\"lineHeight\":\"49px\",\"margin\":0},\"children\":\"This page could not be found.\"}]}]]}]}]],\"notFoundStyles\":[]}]],null],\"couldBeIntercepted\":false,\"initialHead\":[null,\"$L16\"],\"globalErrorComponent\":\"$17\",\"missingSlots\":\"$W18\"}]\n"])</script><script>self.__next_f.push([1,"19:I[78748,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"default\"]\n1a:I[75318,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"ThemeProvider\"]\n1b:I[21330,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"MarketoFormsProvider\"]\n1c:I[41610,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e0"])</script><script>self.__next_f.push([1,"2.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"BrazeSdkProvider\"]\n1e:I[78589,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"7039\",\"static/chunks/7039-2043547fbf600338.js\",\"6816\",\"static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js\"],\"default\"]\n20:I[55150,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"OneTrustReinit\"]\n11:false\n1d:[\"locale\",\"fr\",\"d\"]\n"])</script><script>self.__next_f.push([1,"13:[\"$\",\"$L19\",null,{\"formats\":\"$undefined\",\"locale\":\"fr\",\"messages\":{\"customerStoryHeading\":\"Témoignages de clients\",\"customerStorySubHeading\":\"Découvrez comment des entreprises de toutes tailles dépassent les attentes de leurs clients avec Braze.\",\"paginationNext\":\"Suivant\",\"paginationPrev\":\"Précédent\",\"paginationGoTo\":\"Lien de pagination vers le numéro de page {pageNumber}\",\"successStoryHeading\":\"Consultez les témoignages de nos clients.\",\"subscribe\":\"S'INSCRIRE\",\"newsletterDesc\":\"Inscrivez-vous pour recevoir régulièrement des mises à jour de Braze.\",\"conversionPanelHeading\":\"Devenez le marketeur de demain dès aujourd'hui\",\"getStarted\":\"Démarrer\",\"seeHowBrazeWorks\":\"Découvrez le fonctionnement de Braze\",\"resources\":\"Ressources\",\"caseStudies\":\"Études de cas\",\"readTime\":\" min de lecture\",\"caseStudyRelatedListingHeading\":\"Consultez d'autres études de cas\",\"caseStudyRelatedListingButton\":\"Voir les études de cas\",\"blogRelatedListingButton\":\"Voir le blog\",\"reportAndGuideRelatedListingHeading\":\"Consultez d'autres rapports et guides.\",\"reportAndGuideRelatedListingButton\":\"Voir les autres guides et rapports\",\"blog\":\"Blog\",\"report\":\"Rapport\",\"guide\":\"Guide\",\"case study\":\"Étude de cas\",\"video\":\"Vidéo\",\"technology\":\"Technologies\",\"event\":\"Événement\",\"webinar\":\"Webinaire\",\"partners\":\"Partenaires\",\"solutions\":\"Solutions\",\"amplifiers\":\"Amplificateurs\",\"reportsAndGuides\":\"Rapports et guides\",\"webinarsAndEvents\":\"Webinaires et événements\",\"publishedOn\":\"Publié le\",\"editedOn\":\"Dernière modification le\",\"problem\":\"Problématique\",\"strategy\":\"Stratégie\",\"results\":\"Résultats\",\"byTheMetric\":\"D’APRÈS LES INDICATEURS\",\"alloysPartnerships\":\"PARTENARIATS ALLOYS\",\"featuredTopics\":\"SUJETS À LA UNE\",\"productsUsed\":\"PRODUITS UTILISÉS\",\"author\":\"AUTEUR{plural}\",\"partnerItem1\":\"Élargissez vos possibilités avec un partenaire technologique\",\"partnerItem2\":\"Développez et mettez en œuvre votre stratégie avec un partenaire de solutions\",\"partnerItem3\":\"Aidez les clients de Braze à stimuler l'engagement client\",\"partnerItemLabel1\":\"Découvrez les partenaires technologiques\",\"solutionPartnerExplore\":\"Découvrez les partenaires de solutions\",\"deliveryPartnerExplore\":\"Découvrez les partenaires de livraison\",\"partnerItemLabel3\":\"Devenez partenaire\",\"technologyPartnerHeading\":\"Partenaires technologiques\",\"technologyPartnerSubheading\":\"Tirez le meilleur parti de notre écosystème ouvert et flexible: conçu pour fonctionner de manière harmonieuse avec les technologies que votre équipe utilise afin de créer des expériences client plus efficaces. Explorez plus de 140intégrations de partenariats technologiques\",\"technologyPartnerExplore\":\"Découvrir nos partenaires technologiques\",\"technologyPartnerCTA1\":\"Devenez un partenaire technologique\",\"partnerContentBoxHeading1\":\"Rejoignez notre écosystème technologique ouvert\",\"partnerContentBoxDescription1\":\"Notre plateforme est conçue pour être intégrée facilement et de manière flexible de sorte que vous puissiez résoudre les défis client et accélérer la croissance de vos activités.\",\"partnerContentBoxHeading2\":\"Rejoignez notre réseau mondial de services\",\"partnerContentBoxDescription2\":\"Les agences, les consultants et les intégrateurs système développent des offres de service robustes grâce à Braze.\",\"partnerSwitchHeading\":\"Façonnez avec nous l’avenir de l’engagement client\",\"partnerSwitchContent1\":\"Différenciez vos produits et vos offres de service\",\"partnerSwitchContent2\":\"Rejoignez une communauté internationale d’innovateurs\",\"partnerSwitchContent3\":\"Bénéficiez d'un soutien en matière de formation, de certification, de marketing et de programmes de vente\",\"solutionPartnerHeading\":\"Partenaires de solutions\",\"solutionPartnerSubheading\":\"Optimisez chaque expérience grâce à notre vaste écosystème d'agences, de consultants et d'intégrateurs de systèmes. Nous avons tout prévu, de la migration et de la mise en œuvre de bout en bout jusqu'à l'engagement client stratégique permanent. Nous sommes partenaires des plus grandes agences, sociétés de conseil et intégrateurs de systèmes au monde.\",\"solutionPartnerCTA\":\"Devenez partenaire de solutions\",\"eventsDescription\":\"Consultez nos prochains événements, en ligne et hors ligne.\",\"eventsAndWebinars\":\"Événements et séminaires en ligne\",\"upcomingE\u0026W\":\"Événements et séminaires en ligne à venir\",\"upcomingEvent\":\"Événements à venir\",\"pastEvent\":\"Événements passés\",\"pastE\u0026W\":\"Événements et webinars passés\",\"blogHeading\":\"Bienvenue sur le blog\",\"blogSubheading\":\"Des conseils et informations clés des experts de l'engagement client chez Braze.\",\"reportAndGuideHeading\":\"Rapports et guides\",\"reportAndGuideSubeading\":\"Consultez nos articles et guides sur les nouveautés en matière d'engagement client.\",\"readReportAndGuide\":\"Lisez nos rapports et guides\",\"videoHeading\":\"Bienvenue dans la page des vidéos de Braze\",\"videoSubheading\":\"Des conseils et informations clés des experts de l'engagement client chez Braze.\",\"relatedContent\":\"Contenu associé\",\"404Error\":\"404 ERREUR\",\"404Heading\":\"Désolés, nous ne trouvons pas la page que vous recherchez.\",\"404CTA1\":\"Aller à la page d'accueil\",\"404CTA2\":\"Aller au centre de ressources\",\"glossary\":\"Glossaire\",\"glossaryHeading\":\"Le glossaire Braze\",\"glossarySubheading\":\"Découvrez les acronymes et expressions les plus souvent utilisés chez Braze.\",\"newsHeading\":\"Actualités de Braze\",\"newsSubheading1\":\"Consultez les derniers communiqués de presse concernant Braze.\",\"newsSubheading2\":\"Vous souhaitez parler de nous dans un article? Contactez press@braze.com\",\"news\":\"Actualités\",\"mediaCoverage\":\"Couverture médiatique\",\"mediaAssets\":\"Ressources médiatiques\",\"pressRelease\":\"Communiqué de presse\",\"media1\":\"Logo de Braze\",\"media2\":\"Portrait de Bill Magnuson\",\"media3\":\"Portrait de Jon Hyman\",\"media4\":\"Photo du groupe Braze\",\"searchGlossary\":\"Rechercher dans le glossaire\",\"tableOfContents\":\"TABLE DES MATIÈRES\",\"definition\":\"DÉFINITION\",\"usedInSentences\":\"UTILISÉ DANS UNE PHRASE\",\"back\":\"Retour\",\"backToTop\":\"Haut de page\",\"whatisPartner\":\"Que fait {partner}?\",\"howWeWorkTogether\":\"Comment nous collaborons ensemble\",\"aboutPartnerSolution\":\"À propos de {solution}\",\"region\":\"Région\",\"regions\":\"Régions\",\"viewDocumentation\":\"Voir la documentation\",\"viewPartnerWebsite\":\"Voir le site web du partenaire\",\"viewMore\":\"Afficher plus\",\"home\":\"Accueil\",\"resourceHub\":\"Centre de ressources\",\"resourceHeading\":\"Expertise, conseils et astuces pour un engagement client performant.\",\"search\":\"Rechercher\",\"clear\":\"Effacer\",\"articles\":\"Articles\",\"article\":\"Article\",\"videos\":\"Vidéos\",\"webinars\":\"Webinars\",\"featuredStories\":\"Articles à la une\",\"resourceDesc1\":\"Découvrez les informations les plus récentes en matière de marketing.\",\"resourceDesc2\":\"Découvrez comment les marques atteignent leurs objectifs les plus ambitieux\",\"viewCategory\":\"Voir la catégorie\",\"searchHeading\":\"Trouvez ce que vous cherchez.\",\"searchSubheading\":\"Explorez notre contenu pour en savoir plus sur la manière d'attirer et de fidéliser les clients.\",\"relatedSearch\":\"RECHERCHES ASSOCIÉES\",\"showingResults\":\"Afficher {count} résultats\",\"newest\":\"Les plus récents\",\"oldest\":\"Les plus anciens\",\"sortBy\":\"Trier par\",\"checkMoreVideos\":\"Découvrez d'autres vidéos\",\"viewVideos\":\"Voir les vidéos\",\"checkMoreWebinars\":\"Consultez d'autres webinaires\",\"viewWebinars\":\"Voir les webinars\",\"checkMorePressReleases\":\"Consultez d'autres communiqués de presse\",\"viewPressReleases\":\"Voir plus de communiqués de presse\",\"latestNewsAnnouncements\":\"Annonces récentes\",\"page\":\"Page\",\"productPage\":\"Page du produit\",\"searchPlaceHolder\":\"Saisissez un terme à rechercher\",\"signUp\":\"S’INSCRIRE\",\"readMore\":\"Lire la suite\",\"useCase\":\"Cas d'utilisation\",\"topic\":\"Sujet\",\"product\":\"Produit\",\"industry\":\"Secteur d’activité\",\"all\":\"Tous\",\"eventType\":\"Type d’événement\",\"pressReleaseHeading\":\"Communiqués de presse de Braze\",\"pressReleaseSubheading1\":\"Consultez les derniers communiqués de presse concernant Braze.\",\"pressReleaseSubheading2\":\"Vous souhaitez parler de nous dans un article? Contactez press@braze.com\",\"amplifiersPartnerHeading\":\"Amplificateurs Braze\",\"solutionsFeatured\":\"Solutions en vedette\",\"partnersFeatured\":\"Partenaires en vedette\",\"partnersHero\":\"Héros partenaires\",\"brazeAlloysPartnerNetwork\":\"Réseau de partenaires Braze Alloys\",\"partnersHeroTitle\":\"Devenez l’un de nos partenaires: Façonnez avec nous l’avenir de l’engagement client\",\"amplifiersPartnerSubheading\":\"Optimisez la puissance de Braze grâce à des solutions partenaires préétablies, conçues pour accélérer la réussite. Développées par nos partenaires de confiance, ces solutions répondent aux besoins spécifiques de votre entreprise et de votre secteur, vous aidant à en faire plus, plus rapidement.\",\"amplifiersPartnerExplore\":\"Découvrez les amplificateurs\",\"verifiedPartner\":\"Partenaire vérifié\",\"featuredContent\":\"Contenu à la une\",\"formInvalidOptinValue\":\"Veuillez sélectionner une seule option et soumettre votre préférence.\",\"formInvalidBusinessEmail\":\"Veuillez entrer votre adresse e-mail professionnelle.\",\"formMultistepRequired\":\"Veuillez remplir les champs obligatoires avant de poursuivre.\",\"formMultistepInvalid\":\"Veuillez corriger les champs non valides ci-dessus avant de continuer.\",\"formMultistepInstruction\":\"Remplissez le formulaire: Étape{step} de2\",\"contentType\":\"Type de contenu\",\"tldr\":\"Résumé\",\"category\":\"Catégorie\",\"A-Z\":\"A-Z\",\"Z-A\":\"Z-A\",\"deselectAll\":\"Désélectionner tout\",\"noSearchResults\":\"Aucun résultat trouvé\",\"partnerSearchHeading\":\"Découvrez nos partenaires\",\"partnerSearchSubheading\":\"Découvrez et contactez nos partenaires de technologies et de solutions de confiance.\",\"formPostSubmitLink\":\"Aller à la ressource\",\"formPostSubmitDownload\":\"Télécharger la ressource\",\"contactSupportHeading\":\"Vous avez besoin d’une assistance technique?\",\"contactSupportDescription\":\"Soumettez une demande d'assistance directement dans le tableau de bord de Braze.\",\"connectWithSales\":\"Contacter l’équipe commerciale\",\"loading\":\"Chargement en cours...\",\"howCanWeHelp\":\"Comment pouvons-nous vous aider?\",\"imLookingFor\":\"Je cherche...\",\"relatedTags\":\"Balises associées\",\"noJobsFound\":\"Aucun emploi trouvé\",\"errorMessageUnexpected\":\"Une erreur inattendue s’est produite. Veuillez réessayer.\",\"thankYou\":\"Merci!\",\"solution\":\"Solution\",\"slogan\":\"L’engagement, réinventé.\",\"preferenceCenterBannerText\":\"Vous avez été désabonné(e) des cookies publicitaires. Pour refuser d'autres types de partage, veuillez refuser la publicité personnalisée ci-dessous. Braze ne vend ni ne partage vos données personnelles. Pour plus d'informations, veuillez consulter notre\",\"preferenceCenterBannerLinkText\":\"Avis sur la collecte des données (Californie)\",\"faq\":\"FAQ\",\"frequentlyAskedQuestions\":\"Questions fréquemment posées\",\"test_singleBraces\":\"Bonjour {name},\",\"test_doubleBraces\":\"Bonjour {{name}},\",\"test_multipleVars\":\"{name} vit dans la ville de {city}\",\"allRightsReserved\":\"Tous droits réservés\",\"cookies\":\"Politique en matière cookies\",\"doNotSellOrShareMyPersonalInformation\":\"Ne pas vendre ni partager mes données personnelles\",\"blogDetailPage\":{\"summary\":\"Résumé\",\"show more\":\"Afficher plus\",\"show less\":\"Afficher moins\"},\"scrollTo\":\"scroll to {label}{href}\",\"seoDescription\":\"Power customer-centric interactions between consumers and brands in real-time.\",\"videoThumbnail\":\"video thumbnail\",\"videoPlayButton\":\"play video\",\"youtubeIframe\":\"Embedded YouTube Video\"},\"now\":\"$undefined\",\"timeZone\":\"UTC\",\"children\":[[\"$\",\"$L1a\",null,{\"children\":[\"$\",\"$L1b\",null,{\"children\":[\"$\",\"$L1c\",null,{\"children\":[\"$\",\"$L14\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$1d\",\"children\"],\"error\":\"$1e\",\"errorStyles\":[],\"errorScripts\":[],\"template\":[\"$\",\"$L15\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$L1f\",\"notFoundStyles\":[]}]}]}]}],[\"$\",\"$L20\",null,{}]]}]\n"])</script><script>self.__next_f.push([1,"21:\"$Sreact.suspense\"\n22:I[39918,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"9673\",\"static/chunks/9673-d6866507b7ed970d.js\",\"2825\",\"static/chunks/2825-5cc693888933292a.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8524\",\"static/chunks/8524-47e5caa013ae614c.js\",\"8073\",\"static/chunks/8073-36b1c2d303ce5e75.js\",\"6280\",\"static/chunks/6280-03be8fdbef8420ac.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js\"],\"HeroClient\"]\n24:I[72411,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"\"]\n25:I[18475,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/68"])</script><script>self.__next_f.push([1,"56-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"9673\",\"static/chunks/9673-d6866507b7ed970d.js\",\"2825\",\"static/chunks/2825-5cc693888933292a.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8524\",\"static/chunks/8524-47e5caa013ae614c.js\",\"8073\",\"static/chunks/8073-36b1c2d303ce5e75.js\",\"6280\",\"static/chunks/6280-03be8fdbef8420ac.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js\"],\"SwitchbackClient\"]\n26:I[63845,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"9673\",\"static/chunks/9673-d6866507b7ed970d.js\",\"2825\",\"static/chunks/2825-5cc693888933292a.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8524\",\"static/chunks/8524-47e5caa013ae614c.js\",\"8073\",\"static/chunks/8073-36b1c2d303ce5e75.js\",\"6280\",\"static/chunks/6280-03be8fdbef8420ac.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js\"],\"default\"]\n27:I[97385,[\"5494\",\"static/chunks/ffb75e2"])</script><script>self.__next_f.push([1,"a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"RichTextCtaBar\"]\n28:I[94694,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"Button\"]\n29:I[30788,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks"])</script><script>self.__next_f.push([1,"/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"9673\",\"static/chunks/9673-d6866507b7ed970d.js\",\"2825\",\"static/chunks/2825-5cc693888933292a.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8524\",\"static/chunks/8524-47e5caa013ae614c.js\",\"8073\",\"static/chunks/8073-36b1c2d303ce5e75.js\",\"6280\",\"static/chunks/6280-03be8fdbef8420ac.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js\"],\"ImageSlider\"]\n30:I[71389,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"9673\",\"static/chunks/9673-d6866507b7ed970d.js\",\"2825\",\"static/chunks/2825-5cc693888933292a.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8524\",\"static/chunks/8524-47e5caa013ae614c.js\",\"8073\",\"static/chunks/8073-36b1c2d303ce5e75.js\",\"6280\",\"static/chunks/6280-03be8fdbef8420ac.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js\"],\"CaseStudiesPanelSwitcherClient\"]\n31:I[72014,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"8002\",\""])</script><script>self.__next_f.push([1,"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"9673\",\"static/chunks/9673-d6866507b7ed970d.js\",\"2825\",\"static/chunks/2825-5cc693888933292a.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8524\",\"static/chunks/8524-47e5caa013ae614c.js\",\"8073\",\"static/chunks/8073-36b1c2d303ce5e75.js\",\"6280\",\"static/chunks/6280-03be8fdbef8420ac.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js\"],\"default\"]\n32:I[33239,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"9673\",\"static/chunks/9673-d6866507b7ed970d.js\",\"2825\",\"static/chunks/2825-5cc693888933292a.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8524\",\"static/chunks/8524-47e5caa013ae614c.js\",\"8073\",\"static/chunks/8073-36b1c2d303ce5e75.js\",\"6280\",\"static/chunks/6280-03be8fdbef8420ac.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js\"],\"MobileSliderWrapper\"]\n33:I[13928,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\""])</script><script>self.__next_f.push([1,",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"Image\"]\n2a:T49e,data:image/png;base64,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2b:T83e,"])</script><script>self.__next_f.push([1,"data:image/png;base64,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"])</script><script>self.__next_f.push([1,"2c:T42a,data:image/png;base64,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:T76a,data:image/png;base64,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"])</script><script>self.__next_f.push([1,"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:T4be,data:image/png;base64,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"])</script><script>self.__next_f.push([1,"ZLH8rzn12QV7+90vHdNyV5eWFVXlksyPkLV+RLS5fli+cL8vJiQb6Uvi0W5IsLq+m+u7yUvzn3+XzlXzpcUbc6PJy/AAAAAElFTkSuQmCC2f:T756,data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAdCAYAAACqhkzFAAAACXBIWXMAABYlAAAWJQFJUiTwAAAFIklEQVR4nIWVV3MruRFG+f//jbfKocq7du3L9V7prnSDIikOxTA5D8IAk44LICVr7QeT9VUPCMxBN9HdWEmhiyytbXjKl9MxIzrlVGXHMIwsy8L/+yzLwjyzzDN2nudi1Wtjm6abq6qhrlqvpumQUmGMYXarlwXH/qg32DCMaN279bOUyq6EkEuaZkRRTJKkJElCGMZ+XBQlfW+Ypolpmj38o8ZxpOuEX3s8nDidosUBccBTGPmJKIrchIe6Deq68S+5dc7rs5XeK7dZ23bvQPfOSquePKk47pKzgoTD1tmUQ3Aeh7uM+FB4Rfuc+FBSxi11JqlSQRZWZFFJWdSsdGspDoLwoeb4o+L4479txemuJrpvCO8bTnfOtiSPgvRJkD5L0rWk2CvaomclkoFio0kfOo63JburjOAqY/s59Qo+Z7xeFxx+LznelN4evpTsrwv/e/S9odz01IGlDQdW1d6SPkrSx4rt9YmvP2+4+vMD//rpjk9/uuO3nx748tc13/6+5cc/Ar7/HHDztw1f/rLm7p87Tj8KuoOhDQbKwLIqd4bkXlC8NCTrnPX1K99+XXPzyxO3vzzx/dcXHj/t2Vyf2P4esrkO/fjx04HjXUYXaUw20QQDxYsHOg8VbaiRpSIPC6JdTBjERLuE5JBTpy2y7tGtQTUGWfV+bMXAYhbGZqHZDeQvhlWxM2RPGpkNGGV9muR5/q6yKFFK+Vw8J/jCMl/kMnyGUVyAG8MqfhbE9wKZW6wZEULTCeXzzIGUlFhrz8k9jozTyDAOjB82GMRM83oJ+fV7wetNQRMrej0ghEHrgXGc6JWiaxoPtMaguhYpBU3Xnr2epz8AfcjB14yX64RsX9G1kk706H7wNdo2NVkSo5VCS0mZpVRVSZKl1E3jvV3egG8hB19TNlcJ4UtGkddUtUIqi7UDTV2RRCFKSQ8s0oSqLM7A1gGn/w15e5Ow/i3mtEnJ84q20xcPz8A0DtFK+v8yTxPqqqKqa6SSTL4TwXA5lMKFvL1N2XyOOa4T8qyibf8DbOuaND6HLIUgiyNE2/q25ubfWtvgPAzeQr7N3oFFXiFEjzETgx0vwMgDlZDkSYwS3Rnk0waWGWyzUD4PxN97VrtvOdurxIdclrUHajXSi4EyKYn2J0QjEY0giyJk2zKNM7PTtDDZBZ3P5HeW021/TpvgOiN6ca2/oW17lBhQtaU4lURBRJNKmlSQHBLaosPICSMmeqdmQkYj5aMhfdAXD69Twk1Okbtm2mP6kaEfkY2kzRtfbl2mKA4VbSRQhXlXX1n6xFA/S/L7ltXhrvaJHW8LD3SHYrRhsobJ9IxaM/U9Q6fQRUtftNhaYBvB0AomIRlyRbOW5A8dq+xF+9IrTwLRaaQ09NqBFJMSXrOWzL1i7jWz6b3cZrPtWaxlaAaawFJs+nO3cc1BZA400AlzhqoeIxWjgwyWZRz9Xbks7jBmrBnozeAP6L1SfPt6tb7j6nJkHGaMGb2UHtDa+pp+7zKX7zQvPlddRQ0OKD9UiuvY9dbQFxOTWS6aGfRZbjzbP8qlyqAnrJ4Y3dpmpnXArWXVJeNS7yziOKKT+aIJHU+oD9LxfNZlztvLehVOHtiGw7IycjZtbOd8q0mfFdlaUbz0VIH1F4+Te87dRfYkyZ6d1Pm2e5IkT+7WExR7OYuqN6tpnDMlrIn2+bJ9PLF7jsiONdLlVzt6ydqSHCpeHo4ETyH7TUzwHLK5P7C+e2Vz/7rsg9BkWZH9GxGDlgEKtpXvAAAAAElFTkSuQmCC"])</script><script>self.__next_f.push([1,"c:[\"$\",\"$21\",null,{\"children\":[[\"$\",\"div\",null,{\"className\":\"size-full swoosh1\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col\",\"children\":[false,[[\"$\",\"section\",null,{\"className\":\"bg-heat2 relative overflow-hidden contain-layout pt-14 pb-10 sm:pb-16 lg:pb-26\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L22\",null,{\"eyebrow\":{\"color\":null,\"headingLevel\":\"h4\",\"headingSize\":null,\"icon\":null,\"text\":null},\"heading\":{\"headingLevel\":\"h1\",\"headingSize\":\"display-lg\",\"text\":[{\"_key\":\"91957b341d72\",\"_type\":\"block\",\"children\":[{\"_key\":\"89f4f3a15a85\",\"_type\":\"span\",\"marks\":[\"dark-purple\"],\"text\":\"Redéfinir les règles de l'engagement client avec l'IA\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"bodyLeft\":[{\"_key\":\"90a52a931a7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"91cb36ba3ef8\",\"_type\":\"span\",\"marks\":[\"dark-purple\"],\"text\":\"En offrant une communication cross-canal, une orchestration des parcours, ainsi qu'une prise de décision et une optimisation alimentées par l'IA, la plateforme d'engagement client Braze réinvente l’engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6d7031f6cee3\",\"_type\":\"ctaBar\",\"ctas\":[{\"_key\":\"9498356fe289\",\"_ref\":\"cb096529-429b-43ab-aec5-7ca4cc529a82\",\"_type\":\"reference\",\"buttonSize\":\"xl\",\"buttonStyle\":\"white-button\",\"buttonText\":\"Contacter l’équipe commerciale\",\"icon\":null,\"iconPosition\":null,\"id\":null,\"internalLink\":{\"alt\":null,\"blank\":null,\"reference\":{\"_type\":\"page\",\"language\":\"fr\",\"seo\":{\"slug\":{\"current\":\"get-started\"}}}},\"name\":\"Get Started (FR)\",\"type\":\"internalLink\"},{\"_key\":\"e8799b0d8fbe\",\"_ref\":\"c27cd250-ab42-4c4b-a123-8c2a4fdf5046\",\"_type\":\"reference\",\"buttonSize\":\"xl\",\"buttonStyle\":\"white-button\",\"buttonText\":\"Démarrer un essai gratuit\",\"icon\":null,\"iconPosition\":null,\"id\":null,\"link\":{\"alt\":null,\"blank\":false,\"href\":\"https://try.braze.com/free_trial?locale=fr\"},\"name\":\"Start a Free Trial (WHITE) (FR)\",\"type\":\"link\"}],\"markDefs\":null}],\"textColor\":\"dark\",\"layout\":\"sideBySide\",\"slug\":\"/\",\"eyebrowType\":\"standard\",\"pageSwitcherLinks\":null,\"isPaidLp\":false,\"mediaType\":\"video\",\"marketoForm\":null,\"isProductPageHero\":false,\"productImagePath\":\"/images/fr/product-bottom.png\",\"productMobileImagePath\":\"/images/fr/product_mobile.png\",\"isPurple\":false,\"imageGalleryImages\":null,\"isScrollTextHero\":false,\"_key\":\"365e971c3616\",\"_type\":\"hero\",\"animatedImage\":null,\"backgroundColor\":{\"label\":\"Heat 2\",\"value\":\"linear-gradient(323deg, #E9371F -0.14%, #FFA524 49.92%, #FFA4FB 102.11%)\"},\"backgroundImage\":null,\"backgroundIsCustomized\":true,\"bodyRight\":null,\"edgeTreatments\":null,\"formSettings\":null,\"glassCardBackgroundColor\":null,\"image\":null,\"inset\":null,\"isFramedPanel\":null,\"mask\":\"none\",\"padding\":{\"bottom\":104,\"top\":56},\"rightContentType\":\"media\",\"sectionId\":null,\"testimonials\":null,\"video\":{\"videoDetails\":{\"thumbnailUrl\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/58fc1a9d3961148cfd426b07ac36861b5fcf4b43-2204x1995.png\",\"title\":\"BRAZE AI SIZZLE_FINAL_fr-FR\",\"videoId\":\"u9o2bcqaud\",\"videoProvider\":\"wistia\"}},\"beforeBg\":\"$undefined\",\"afterBg\":{\"label\":\"White\",\"value\":\"#ffffff\"},\"categories\":\"$undefined\",\"locale\":\"fr\",\"pageId\":\"2606aa56-e553-4ce3-b4ad-ddf2a4caf588\",\"children\":[null,false,[\"$\",\"h1\",null,{\"id\":\"redfinir-les-rgles-de-lengagement-client-avec-lia\",\"className\":\"mb-0 text-display-md md:text-display-lg font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"89f4f3a15a85\",{\"className\":\"text-tab-purple\",\"children\":\"Redéfinir les règles de l'engagement client avec l'IA\"}]]}]]}]]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-white relative overflow-hidden contain-layout pb-10 sm:pb-16 sm:-mt-20 pt-10 md:pt-20 sm:rounded-t-[80px] z-10\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":\"$L23\"}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent z-50 relative contain-layout pt-6 pb-6\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 md:items-center \",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6 md:items-center\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-4 md:items-center md:text-center \",\"children\":[\"$undefined\",[\"$\",\"h2\",null,{\"id\":\"quand-la-technologie-volue-rapidement-les-marketeu\",\"className\":\"mb-0 text-display-md md:text-display-lg font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"2298dbd824e20\",{\"className\":\"\",\"children\":\"Quand la technologie évolue rapidement, les marketeurs doivent faire preuve de proactivité\"}]]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-4 text-md leading-[30px] sm:text-xl md:text-center lg:max-w-[766px] text-gray-700\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"L'IA est partout, transformez-la en avantage. Avec Braze et BrazeAI™, créez vos campagnes plus rapidement, optimisez vos tests et offrez une expérience client personnalisée à chaque étape.\"]}]]}]]}],false]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent section-scroller sticky z-[200] overflow-hidden contain-layout pt-6 pb-6\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"no-scrollbar container mx-auto flex justify-between gap-1 overflow-auto rounded-lg border border-gray-100 bg-white p-3 shadow-secondary lg:rounded-[50px]\",\"children\":[[\"$\",\"div\",\"5c2d0fd553ef\",{\"className\":\"shrink-0 grow basis-0\",\"children\":[\"$\",\"$L24\",null,{\"href\":\"#braze-data-platform\",\"aria-label\":\"scroll to Plateforme de données Braze\",\"className\":\"block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 \",\"children\":\"Plateforme de données Braze\"}]}],[\"$\",\"div\",\"03e93d8e2ea6\",{\"className\":\"shrink-0 grow basis-0\",\"children\":[\"$\",\"$L24\",null,{\"href\":\"#braze-ai\",\"aria-label\":\"scroll to BrazeAI™\",\"className\":\"block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 \",\"children\":\"BrazeAI™\"}]}],[\"$\",\"div\",\"729c02addffb\",{\"className\":\"shrink-0 grow basis-0\",\"children\":[\"$\",\"$L24\",null,{\"href\":\"#cross-channel\",\"aria-label\":\"scroll to Engagement cross-canal\",\"className\":\"block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 \",\"children\":\"Engagement cross-canal\"}]}]]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"braze-data-platform\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L25\",null,{\"mediaSide\":\"right\",\"mediaType\":\"image\",\"image\":{\"alt\":\"A mobile survey, customer profile, and personalized email demonstrating how user preferences for accessories are collected and used for targeted marketing.\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/c1fca54aa33f82c743a4ff8730fec0a524781144-1500x1500.png\"}},\"imageGalleryImages\":null,\"video\":null,\"testimonials\":null,\"textColor\":null,\"isDarkMode\":false,\"isChild\":\"$undefined\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 lg:max-w-[520px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-8\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-wrap items-start gap-1\",\"children\":[\"$\",\"$L26\",null,{\"headingType\":\"h4\",\"icon\":\"sparkles\",\"color\":\"black\",\"children\":[[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Plateforme de données Braze\"]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-wrap items-start gap-1\",\"children\":[\"$\",\"h3\",null,{\"id\":\"object-object\",\"className\":\"mb-0 text-display-xs sm:text-display-md font-extrabold\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Centralisez vos données afin d'exploiter tout leur potentiel\"]}]]}]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-6 text-gray-700\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Unifiez et activez vos données en temps réel pour alimenter BrazeAI™, anticiper le comportement des clients, offrir des expériences pertinentes et percutantes, sans dépendre des équipes techniques.\"]}],[\"$\",\"$L27\",null,{\"value\":{\"_key\":\"db42dfb4caf2\",\"_type\":\"ctaBar\",\"ctas\":[{\"_key\":\"4ed0ceabe756\",\"_ref\":\"b6d2ea28-2294-49e3-bd50-3ff5024dc85e\",\"_type\":\"reference\",\"buttonSize\":\"sm\",\"buttonStyle\":\"black-button\",\"buttonText\":\"Plateforme de données Braze\",\"icon\":null,\"iconPosition\":null,\"id\":null,\"internalLink\":{\"alt\":null,\"blank\":null,\"reference\":{\"_type\":\"productPage\",\"language\":\"fr\",\"seo\":{\"slug\":{\"_type\":\"slug\",\"current\":\"product/braze-data-platform\"}}}},\"name\":\"Braze Data Platform (FR)\",\"type\":\"internalLink\"}],\"markDefs\":null,\"isDarkMode\":false},\"locale\":\"$undefined\",\"popUpClickHandlerOverride\":\"$undefined\"}],[\"$\",\"p\",null,{\"children\":[\"\"]}]]}]]}]}]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"braze-ai\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"glass-card container-framed rounded-[40px] glass-card-bg-purple-10\",\"children\":[\"$\",\"$L25\",null,{\"mediaSide\":\"left\",\"mediaType\":\"image\",\"image\":{\"alt\":\"BrazeAI Decisioning Studio interface showing a bike product recommendation and a bike discount notification, overlaid on a smiling man and woman with a bicycle.\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/2cc31e6782b1327dcbe74c7b0474c94d5057a37a-2801x2552.png\"}},\"imageGalleryImages\":null,\"video\":null,\"testimonials\":null,\"textColor\":null,\"isDarkMode\":false,\"isChild\":\"$undefined\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 lg:max-w-[520px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-8\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-wrap items-start gap-1\",\"children\":[\"$\",\"$L26\",null,{\"headingType\":\"h4\",\"icon\":\"sparkles\",\"color\":\"purple\",\"children\":[[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":[\"BrazeAI™\"]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-wrap items-start gap-1\",\"children\":[\"$\",\"h3\",null,{\"id\":\"object-object\",\"className\":\"mb-0 text-display-xs sm:text-display-md font-extrabold\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Renforcez votre équipe avec la puissance de BrazeAI™\"]}]]}]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-6 text-gray-700\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Favorisez un engagement plus intelligent, rapide et significatif, alimenté par une intelligence \",[\"$\",\"strong\",null,{\"children\":[\"prédictive\"]}],\", \",[\"$\",\"strong\",null,{\"children\":[\"générative\"]}],\" et \",[\"$\",\"strong\",null,{\"children\":[\"agentique\"]}],\" qui s'adapte à chaque point de contact grâce à la puissance de Braze.\"]}],[\"$\",\"$L27\",null,{\"value\":{\"_key\":\"8df6edfcb680\",\"_type\":\"ctaBar\",\"ctas\":[{\"_key\":\"65c2c7f9753c\",\"_type\":\"localCta\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"BrazeAI™\",\"formSettings\":{\"redirectSettings\":{\"shouldRedirectOnSubmit\":false}},\"icon\":null,\"iconPosition\":\"trailing\",\"id\":null,\"internalLink\":{\"alt\":null,\"blank\":false,\"reference\":{\"_type\":\"productPage\",\"language\":\"fr\",\"seo\":{\"slug\":{\"_type\":\"slug\",\"current\":\"product/brazeai\"}}}},\"link\":{\"blank\":false},\"name\":null,\"type\":\"internalLink\"}],\"markDefs\":null,\"isDarkMode\":false},\"locale\":\"$undefined\",\"popUpClickHandlerOverride\":\"$undefined\"}],[\"$\",\"div\",null,{\"className\":\"p-3 rounded-xl border border-[#822BD1] flex gap-3\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex-shrink-0 flex items-center justify-center rounded-lg size-7 bg-gradientPurple\",\"children\":[\"$\",\"svg\",null,{\"width\":16,\"height\":16,\"role\":\"img\",\"aria-label\":\"sparkle\",\"className\":\"text-white\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#sparkle\"}]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-3\",\"children\":[[\"$\",\"h3\",null,{\"id\":\"placez-la-prise-de-dcision-par-lia-au-cur-de-chacu\",\"className\":\"mb-0 text-lg font-bold\",\"children\":\"Placez la prise de décision par l’IA au cœur de chacune de vos actions marketing\"}],[\"$\",\"p\",null,{\"className\":\"text-sm text-gray-700\",\"children\":\"La personnalisation individuelle est enfin une réalité. Prenez les meilleures décisions pour chaque client et optimisez les KPI qui comptent vraiment.\"}],[\"$\",\"$L27\",null,{\"value\":{\"ctas\":[{\"buttonSize\":\"sm\",\"buttonStyle\":\"purple-link\",\"buttonText\":\"BrazeAI Decisioning Studio™\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"arrow-narrow-right\",\"provider\":\"braze\"},\"iconPosition\":\"trailing\",\"id\":null,\"link\":{\"alt\":null,\"blank\":false,\"href\":\"https://www.braze.com/product/brazeai-decisioning-studio\"},\"name\":null,\"type\":\"link\"}]},\"fullWidthOnMobile\":false}]]}]]}]]}]]}]}]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"cross-channel\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L25\",null,{\"mediaSide\":\"right\",\"mediaType\":\"image\",\"image\":{\"alt\":\"A man uses a laptop, surrounded by a menu and icons representing various communication and social media channels.\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a8b003e2806bfe6c0f6372d2c41db12caee73c6a-1500x1500.png\"}},\"imageGalleryImages\":null,\"video\":null,\"testimonials\":null,\"textColor\":null,\"isDarkMode\":false,\"isChild\":\"$undefined\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 lg:max-w-[520px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-8\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-wrap items-start gap-1\",\"children\":[\"$\",\"$L26\",null,{\"headingType\":\"h4\",\"icon\":\"target\",\"color\":\"magenta\",\"children\":[[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Cross-canal\"]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-wrap items-start gap-1\",\"children\":[\"$\",\"h3\",null,{\"id\":\"object-object\",\"className\":\"mb-0 text-display-xs sm:text-display-md font-extrabold\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Faites de chaque interaction une expérience authentiquement humaine\"]}]]}]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-6 text-gray-700\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Unifiez vos communications et offrez des expériences cohérentes et réactives sur tous les canaux, depuis une plateforme unique.\"]}],[\"$\",\"$L27\",null,{\"value\":{\"_key\":\"8a7d9015940c\",\"_type\":\"ctaBar\",\"ctas\":[{\"_key\":\"9c78f71fcfb3\",\"_type\":\"localCta\",\"buttonSize\":\"lg\",\"buttonStyle\":\"black-button\",\"buttonText\":\"Communication cross-canal\",\"formSettings\":{\"redirectSettings\":{\"shouldRedirectOnSubmit\":false}},\"icon\":null,\"iconPosition\":\"trailing\",\"id\":null,\"internalLink\":{\"alt\":null,\"blank\":false,\"reference\":{\"_type\":\"productPage\",\"language\":\"fr\",\"seo\":{\"slug\":{\"_type\":\"slug\",\"current\":\"product/cross-channel-messaging\"}}}},\"link\":{\"blank\":false},\"name\":null,\"type\":\"internalLink\"}],\"markDefs\":null,\"isDarkMode\":false},\"locale\":\"$undefined\",\"popUpClickHandlerOverride\":\"$undefined\"}]]}]]}]}]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-braze-design-purple-orange-gradient z-50 relative contain-layout pt-4 pb-4\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"children\":[[\"$\",\"section\",null,{\"className\":\"bg-transparent backdrop-blur-[12px] z-50 relative contain-layout pt-10 sm:pt-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 md:items-center md:justify-between\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6 md:items-center\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-4 md:items-center md:text-center lg:max-w-[800px]\",\"children\":[\"$undefined\",[\"$\",\"h2\",null,{\"id\":\"la-seule-plateforme-dengagement-client-capable-de-\",\"className\":\"mb-0 text-white text-display-md md:text-display-lg font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"322d4939b8fb\",{\"className\":\"\",\"children\":\"La seule plateforme d'engagement client capable de répondre à vos besoins actuels et futurs\"}]]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-4 text-md leading-[30px] sm:text-xl md:text-center lg:max-w-[766px] text-gray-300\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Unifiez vos données, exploitez-les avec l'IA et proposez, à grande échelle, des expériences clients personnalisées.\"]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-4 sm:flex-row sm:items-center md:justify-center\",\"children\":[[\"$\",\"$L28\",\"e949fa7f2624\",{\"label\":\"Découvrir le fonctionnement de Braze\",\"variant\":\"black-button\",\"size\":\"sm\",\"href\":\"/product\"}]]}]]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent relative overflow-hidden contain-layout pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L29\",null,{\"slug\":\"/\",\"_key\":\"4df3dd8bb597\",\"_type\":\"imageSlider\",\"autoAdvanceInterval\":3000,\"backgroundColor\":{\"label\":\"Heat 4\",\"value\":\"linear-gradient(327deg, rgba(217, 213, 255, 0.00) -64.07%, #7C30D9 67.77%), linear-gradient(0deg, #FFA4FB 0%, #FFA4FB 100%), #FFF;\"},\"backgroundImage\":null,\"backgroundIsCustomized\":true,\"body\":null,\"edgeTreatments\":{\"_type\":\"object\",\"bottom\":\"straight\",\"top\":\"straight\"},\"glassCardBackgroundColor\":null,\"images\":[{\"alt\":\"La page du tableau de bord du générateur de segments\",\"caption\":\"Analysez votre audience avec Segment Builder\",\"image\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8aaeb7dc1701a6a083f9d72642720c4a41164b27-1200x769-png\",\"_type\":\"reference\"},\"details\":{\"_createdAt\":\"2025-12-17T19:11:57Z\",\"_id\":\"image-8aaeb7dc1701a6a083f9d72642720c4a41164b27-1200x769-png\",\"_rev\":\"D2jrTVQjeTrjVkQ5vzvum1\",\"_type\":\"sanity.imageAsset\",\"_updatedAt\":\"2025-12-17T19:11:57Z\",\"assetId\":\"8aaeb7dc1701a6a083f9d72642720c4a41164b27\",\"extension\":\"png\",\"metadata\":{\"_type\":\"sanity.imageMetadata\",\"blurHash\":\"V9P?%W0000D*00Vz%Mk8WBod00.7xaRjV]_LR%MyodWB\",\"dimensions\":{\"_type\":\"sanity.imageDimensions\",\"aspectRatio\":1.5604681404421326,\"height\":769,\"width\":1200},\"hasAlpha\":true,\"isOpaque\":false,\"lqip\":\"$2a\",\"palette\":{\"_type\":\"sanity.imagePalette\",\"darkMuted\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#3c4434\",\"foreground\":\"#fff\",\"population\":0.01,\"title\":\"#fff\"},\"darkVibrant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#331a68\",\"foreground\":\"#fff\",\"population\":3.97,\"title\":\"#fff\"},\"dominant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#331a68\",\"foreground\":\"#fff\",\"population\":3.97,\"title\":\"#fff\"},\"lightMuted\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#ccc39e\",\"foreground\":\"#000\",\"population\":0.07,\"title\":\"#fff\"},\"lightVibrant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#c1aad7\",\"foreground\":\"#000\",\"population\":0.85,\"title\":\"#fff\"},\"muted\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#7b649f\",\"foreground\":\"#fff\",\"population\":0.37,\"title\":\"#fff\"},\"vibrant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#62479a\",\"foreground\":\"#fff\",\"population\":0.12,\"title\":\"#fff\"}}},\"mimeType\":\"image/png\",\"originalFilename\":\"Product Highlight 1 - Segment.png\",\"path\":\"images/b7pblshe/marketing-prod/8aaeb7dc1701a6a083f9d72642720c4a41164b27-1200x769.png\",\"sha1hash\":\"8aaeb7dc1701a6a083f9d72642720c4a41164b27\",\"size\":179360,\"uploadId\":\"C2Js0xXxHRfcLKfX1otow9ipiNLXtLkx\",\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/8aaeb7dc1701a6a083f9d72642720c4a41164b27-1200x769.png\"}},\"mobileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-96fb059a3fb4bab3797ff74662ba885f9e31020d-600x874-png\",\"_type\":\"reference\"},\"details\":{\"_createdAt\":\"2025-12-17T19:13:00Z\",\"_id\":\"image-96fb059a3fb4bab3797ff74662ba885f9e31020d-600x874-png\",\"_rev\":\"xNp2qzkLbtKlC3GaYz06yy\",\"_type\":\"sanity.imageAsset\",\"_updatedAt\":\"2025-12-17T19:13:00Z\",\"assetId\":\"96fb059a3fb4bab3797ff74662ba885f9e31020d\",\"extension\":\"png\",\"metadata\":{\"_type\":\"sanity.imageMetadata\",\"blurHash\":\"dIQcYmtQ~q?urzoyRkRjx@WBbXoM?uM{R$oM_2RjIUof\",\"dimensions\":{\"_type\":\"sanity.imageDimensions\",\"aspectRatio\":0.6864988558352403,\"height\":874,\"width\":600},\"hasAlpha\":true,\"isOpaque\":false,\"lqip\":\"$2b\",\"palette\":{\"_type\":\"sanity.imagePalette\",\"darkMuted\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#382d49\",\"foreground\":\"#fff\",\"population\":0.5,\"title\":\"#fff\"},\"darkVibrant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#13073a\",\"foreground\":\"#fff\",\"population\":4.31,\"title\":\"#fff\"},\"dominant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#13073a\",\"foreground\":\"#fff\",\"population\":4.31,\"title\":\"#fff\"},\"lightMuted\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#bebbc2\",\"foreground\":\"#000\",\"population\":0.82,\"title\":\"#fff\"},\"lightVibrant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#ecc4fc\",\"foreground\":\"#000\",\"population\":0,\"title\":\"#000\"},\"muted\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#6c569c\",\"foreground\":\"#fff\",\"population\":0.01,\"title\":\"#fff\"},\"vibrant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#4a1be3\",\"foreground\":\"#fff\",\"population\":0,\"title\":\"#fff\"}}},\"mimeType\":\"image/png\",\"originalFilename\":\"SCREEN MOBILE HIGHLIGHT-2.png\",\"path\":\"images/b7pblshe/marketing-prod/96fb059a3fb4bab3797ff74662ba885f9e31020d-600x874.png\",\"sha1hash\":\"96fb059a3fb4bab3797ff74662ba885f9e31020d\",\"size\":135668,\"uploadId\":\"tImYqfk255VyxWphMh6xRpwgk1waDd77\",\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/96fb059a3fb4bab3797ff74662ba885f9e31020d-600x874.png\"}}},{\"alt\":\"La page du générateur de canvas\",\"caption\":\"Orchestrez des parcours cross-canal en temps réel avec Canvas \",\"image\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-91449f6f7526a6351557db44aafe0f57eb3f04db-1177x745-png\",\"_type\":\"reference\"},\"details\":{\"_createdAt\":\"2025-12-17T19:13:17Z\",\"_id\":\"image-91449f6f7526a6351557db44aafe0f57eb3f04db-1177x745-png\",\"_rev\":\"D2jrTVQjeTrjVkQ5vzx3sj\",\"_type\":\"sanity.imageAsset\",\"_updatedAt\":\"2025-12-17T19:13:17Z\",\"assetId\":\"91449f6f7526a6351557db44aafe0f57eb3f04db\",\"extension\":\"png\",\"metadata\":{\"_type\":\"sanity.imageMetadata\",\"blurHash\":\"V9QvnA_KEb4o00?tM~t5NGj]00xZM}f,xt%xRSs;NFaf\",\"dimensions\":{\"_type\":\"sanity.imageDimensions\",\"aspectRatio\":1.5798657718120805,\"height\":745,\"width\":1177},\"hasAlpha\":true,\"isOpaque\":false,\"lqip\":\"$2c\",\"palette\":{\"_type\":\"sanity.imagePalette\",\"darkMuted\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#30293d\",\"foreground\":\"#fff\",\"population\":0.04,\"title\":\"#fff\"},\"darkVibrant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#0e2d76\",\"foreground\":\"#fff\",\"population\":0,\"title\":\"#fff\"},\"dominant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#a2cbc2\",\"foreground\":\"#000\",\"population\":0.24,\"title\":\"#fff\"},\"lightMuted\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#a2cbc2\",\"foreground\":\"#000\",\"population\":0.24,\"title\":\"#fff\"},\"lightVibrant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#b472fc\",\"foreground\":\"#fff\",\"population\":0.01,\"title\":\"#fff\"},\"muted\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#5fa7a0\",\"foreground\":\"#fff\",\"population\":0.15,\"title\":\"#fff\"},\"vibrant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#1c58e4\",\"foreground\":\"#fff\",\"population\":0.01,\"title\":\"#fff\"}}},\"mimeType\":\"image/png\",\"originalFilename\":\"CanvasJourney.png\",\"path\":\"images/b7pblshe/marketing-prod/91449f6f7526a6351557db44aafe0f57eb3f04db-1177x745.png\",\"sha1hash\":\"91449f6f7526a6351557db44aafe0f57eb3f04db\",\"size\":212942,\"uploadId\":\"nahZ2OvgpeyTjDwqumMnkhXoDwEKS3BQ\",\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/91449f6f7526a6351557db44aafe0f57eb3f04db-1177x745.png\"}},\"mobileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-81f99a035eb2830f5b8ebe6851fa94be29f8f652-600x874-png\",\"_type\":\"reference\"},\"details\":{\"_createdAt\":\"2025-12-17T19:13:27Z\",\"_id\":\"image-81f99a035eb2830f5b8ebe6851fa94be29f8f652-600x874-png\",\"_rev\":\"xNp2qzkLbtKlC3GaYz0PiG\",\"_type\":\"sanity.imageAsset\",\"_updatedAt\":\"2025-12-17T19:13:27Z\",\"assetId\":\"81f99a035eb2830f5b8ebe6851fa94be29f8f652\",\"extension\":\"png\",\"metadata\":{\"_type\":\"sanity.imageMetadata\",\"blurHash\":\"dFQl|Q-q~DpERRog%2RjIbxZtPNH9EsEo}NZ-DozO8V?\",\"dimensions\":{\"_type\":\"sanity.imageDimensions\",\"aspectRatio\":0.6864988558352403,\"height\":874,\"width\":600},\"hasAlpha\":true,\"isOpaque\":false,\"lqip\":\"$2d\",\"palette\":{\"_type\":\"sanity.imagePalette\",\"darkMuted\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#3b6a59\",\"foreground\":\"#fff\",\"population\":0.04,\"title\":\"#fff\"},\"darkVibrant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#866914\",\"foreground\":\"#fff\",\"population\":0.01,\"title\":\"#fff\"},\"dominant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#ad95d1\",\"foreground\":\"#000\",\"population\":0.57,\"title\":\"#fff\"},\"lightMuted\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#ad95d1\",\"foreground\":\"#000\",\"population\":0.57,\"title\":\"#fff\"},\"lightVibrant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#efd893\",\"foreground\":\"#000\",\"population\":0.43,\"title\":\"#000\"},\"muted\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#62a9a7\",\"foreground\":\"#fff\",\"population\":0.3,\"title\":\"#fff\"},\"vibrant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#ecd162\",\"foreground\":\"#000\",\"population\":0.34,\"title\":\"#000\"}}},\"mimeType\":\"image/png\",\"originalFilename\":\"SCREEN MOBILE HIGHLIGHT-1.png\",\"path\":\"images/b7pblshe/marketing-prod/81f99a035eb2830f5b8ebe6851fa94be29f8f652-600x874.png\",\"sha1hash\":\"81f99a035eb2830f5b8ebe6851fa94be29f8f652\",\"size\":191485,\"uploadId\":\"UUkDfSqz5JmJv3YyXZY2MF0r4LwQy1vj\",\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/81f99a035eb2830f5b8ebe6851fa94be29f8f652-600x874.png\"}}},{\"alt\":\"La page de BrazeAI Decisioning Studio\",\"caption\":\"Prenez des décisions personnalisées pour chaque client avec BrazeAI Decisioning Studio™\",\"image\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ac602c62dea32a34c950416fc224bf4df080aa8d-1177x745-png\",\"_type\":\"reference\"},\"details\":{\"_createdAt\":\"2025-12-17T19:13:43Z\",\"_id\":\"image-ac602c62dea32a34c950416fc224bf4df080aa8d-1177x745-png\",\"_rev\":\"0A1lEtaPFaF6rKFtZgFe3r\",\"_type\":\"sanity.imageAsset\",\"_updatedAt\":\"2025-12-17T19:13:43Z\",\"assetId\":\"ac602c62dea32a34c950416fc224bf4df080aa8d\",\"extension\":\"png\",\"metadata\":{\"_type\":\"sanity.imageMetadata\",\"blurHash\":\"V8O:#500000000t$RQt3s:V[00%M%Mxuof_LM|IBoyWB\",\"dimensions\":{\"_type\":\"sanity.imageDimensions\",\"aspectRatio\":1.5798657718120805,\"height\":745,\"width\":1177},\"hasAlpha\":true,\"isOpaque\":false,\"lqip\":\"$2e\",\"palette\":{\"_type\":\"sanity.imagePalette\",\"darkMuted\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#503575\",\"foreground\":\"#fff\",\"population\":1.34,\"title\":\"#fff\"},\"darkVibrant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#290a61\",\"foreground\":\"#fff\",\"population\":6.33,\"title\":\"#fff\"},\"dominant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#290a61\",\"foreground\":\"#fff\",\"population\":6.33,\"title\":\"#fff\"},\"lightMuted\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#bba7cc\",\"foreground\":\"#000\",\"population\":2.33,\"title\":\"#fff\"},\"lightVibrant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#fcf0fb\",\"foreground\":\"#000\",\"population\":6.28,\"title\":\"#000\"},\"muted\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#7c61a1\",\"foreground\":\"#fff\",\"population\":1.36,\"title\":\"#fff\"},\"vibrant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#643cac\",\"foreground\":\"#fff\",\"population\":0,\"title\":\"#fff\"}}},\"mimeType\":\"image/png\",\"originalFilename\":\"Decisioning.png\",\"path\":\"images/b7pblshe/marketing-prod/ac602c62dea32a34c950416fc224bf4df080aa8d-1177x745.png\",\"sha1hash\":\"ac602c62dea32a34c950416fc224bf4df080aa8d\",\"size\":210317,\"uploadId\":\"IY7dVnljhEI1LbMIiW3JRZUrj8I8DzP3\",\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/ac602c62dea32a34c950416fc224bf4df080aa8d-1177x745.png\"}},\"mobileImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d09f24515fb7b32ae80939ed73a3a6f3e6038e68-600x874-png\",\"_type\":\"reference\"},\"details\":{\"_createdAt\":\"2025-12-17T19:13:52Z\",\"_id\":\"image-d09f24515fb7b32ae80939ed73a3a6f3e6038e68-600x874-png\",\"_rev\":\"D2jrTVQjeTrjVkQ5vzxbod\",\"_type\":\"sanity.imageAsset\",\"_updatedAt\":\"2025-12-17T19:13:52Z\",\"assetId\":\"d09f24515fb7b32ae80939ed73a3a6f3e6038e68\",\"extension\":\"png\",\"metadata\":{\"_type\":\"sanity.imageMetadata\",\"blurHash\":\"dAR.}zW=H~-;SwRPxsxuV_t7o@t7?@RjIVWB%{jGM{R%\",\"dimensions\":{\"_type\":\"sanity.imageDimensions\",\"aspectRatio\":0.6864988558352403,\"height\":874,\"width\":600},\"hasAlpha\":true,\"isOpaque\":false,\"lqip\":\"$2f\",\"palette\":{\"_type\":\"sanity.imagePalette\",\"darkMuted\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#412c5f\",\"foreground\":\"#fff\",\"population\":0.31,\"title\":\"#fff\"},\"darkVibrant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#1f0a41\",\"foreground\":\"#fff\",\"population\":0.03,\"title\":\"#fff\"},\"dominant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#c7a2e8\",\"foreground\":\"#000\",\"population\":1.26,\"title\":\"#fff\"},\"lightMuted\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#bb9bd4\",\"foreground\":\"#000\",\"population\":1.17,\"title\":\"#fff\"},\"lightVibrant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#c7a2e8\",\"foreground\":\"#000\",\"population\":1.26,\"title\":\"#fff\"},\"muted\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#8264a3\",\"foreground\":\"#fff\",\"population\":0.44,\"title\":\"#fff\"},\"vibrant\":{\"_type\":\"sanity.imagePaletteSwatch\",\"background\":\"#7248be\",\"foreground\":\"#fff\",\"population\":0.01,\"title\":\"#fff\"}}},\"mimeType\":\"image/png\",\"originalFilename\":\"SCREEN MOBILE HIGHLIGHT.png\",\"path\":\"images/b7pblshe/marketing-prod/d09f24515fb7b32ae80939ed73a3a6f3e6038e68-600x874.png\",\"sha1hash\":\"d09f24515fb7b32ae80939ed73a3a6f3e6038e68\",\"size\":151993,\"uploadId\":\"5DQq4ixyrXngfkiDyUVNasie50Ed4Gb0\",\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/d09f24515fb7b32ae80939ed73a3a6f3e6038e68-600x874.png\"}}}],\"inset\":{\"_type\":\"object\",\"insetBottom\":false,\"insetTop\":false},\"isFramedPanel\":false,\"padding\":{\"_type\":\"object\",\"bottom\":64,\"top\":0},\"shouldAutoAdvance\":true,\"shouldFrameImages\":true,\"textColor\":\"dark\",\"isNestedInSection\":true,\"beforeBg\":\"$undefined\",\"afterBg\":\"$undefined\"}]}],false]}]]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-heat2 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex w-full flex-col gap-10 pt-10 sm:gap-16\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-6 md:flex-row md:justify-between\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex w-full max-w-[800px] grow flex-col gap-6 \",\"children\":[[\"$\",\"h2\",null,{\"className\":\"mb-0 md:text-display-lg lg:text-display-xl font-extrabold text-tab-purple\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Votre message est important : assurez-vous qu'il soit entendu.\"]}]]}],[\"$\",\"p\",null,{\"className\":\"text-lg text-tab-purple\",\"children\":\"Découvrez comment des marques utilisent Braze pour créer des messages attractifs et atteindre efficacement les clients.\"}]]}],[\"$\",\"div\",null,{\"className\":\"w-fit\",\"children\":[\"$\",\"$L24\",null,{\"href\":\"/fr/customers\",\"className\":\"inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs\",\"children\":\"Découvrez tous les témoignages\"}]}]]}],[\"$\",\"$L30\",null,{\"isDarkMode\":false,\"caseStudies\":[{\"_key\":\"0e9965d8f8f2\",\"caseStudy\":{\"_type\":\"caseStudy\",\"company\":{\"logotype\":{\"default\":{\"asset\":{\"_id\":\"image-75b0d7a1bac61fe8c7bda08df2bf88daa8f2e8df-1600x900-png\"}},\"onDark\":null},\"name\":\"PizzaHut\"},\"excerpt\":null,\"featuredImage\":{\"asset\":{\"_id\":\"image-0144dbf3cade9f4038d0602836c30aa6955e7b49-900x1220-png\"}},\"language\":\"en-us\",\"results\":\"The MAB executions drove a 30% lift in transactions, a 21% lift in revenue, and a 10% lift in profit vs. the standard email program.\",\"seo\":{\"slug\":{\"current\":\"pizza-hut-case-study\"}},\"title\":\"Pizza Hut Adds Key New Channels and Drives a 21% Increase in Revenue With Machine Learning\"},\"caseStudyHighlight\":{\"body\":null,\"ctaLabel\":null,\"heading\":null,\"includeCta\":null,\"testimonial\":{\"_id\":\"db8b9949-b5b8-45a9-a7c6-353c379abbb6\",\"_type\":\"testimonial\",\"attributionDetails\":\"Victoria Mitchell, gestionnaire de la stratégie des canaux CRM chez Pizza Hut\",\"author\":null,\"body\":[{\"_key\":\"7cae8932324c\",\"_type\":\"block\",\"children\":[{\"_key\":\"7cae8932324c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nous avons été vraiment impressionnés par la façon dont Braze nous a permis de faire progresser nos stratégies de communication avec les clients sur les canaux e-mail, SMS et mobile. Les intégrations cross-canal et les capacités de ciblage restent déterminantes.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"language\":\"fr\",\"overrideAttribution\":true,\"showCompanyLogo\":null,\"showStars\":null},\"type\":\"testimonial\"},\"metrics\":[{\"_key\":\"cb7292c4ca90\",\"description\":\"d’augmentation des revenus\",\"noWrap\":null,\"value\":\"21 %\"},{\"_key\":\"83f52cd6dff0\",\"description\":\"d’augmentation des transactions\",\"noWrap\":null,\"value\":\"30 %\"}],\"overrideImage\":{\"asset\":{\"_id\":\"image-3077f2f82839b8c97fb9d19b5d1729707427b908-1010x1200-png\"}},\"tabTitle\":\"Augmentez la valeur vie client\"},{\"_key\":\"7180edee3f82\",\"caseStudy\":{\"_type\":\"caseStudy\",\"company\":{\"logotype\":{\"default\":{\"asset\":{\"_id\":\"image-c08e643d85d7aae14d5499436a40aebac172eba1-1600x400-png\"}},\"onDark\":null},\"name\":\"BEES\"},\"excerpt\":null,\"featuredImage\":{\"asset\":{\"_id\":\"image-a51c0b0895a5bb351f89cb1f1905d3c2b2b681c3-900x1220-png\"}},\"language\":\"en-us\",\"results\":\"The steps taken by BEES decreased the number of order support and product information requests opened by 15%.\",\"seo\":{\"slug\":{\"current\":\"bees-case-study\"}},\"title\":\"BEES Eliminates Friction for Retailers With Personalized, Real-Time Order Data\"},\"caseStudyHighlight\":{\"body\":null,\"ctaLabel\":null,\"heading\":null,\"includeCta\":null,\"testimonial\":{\"_id\":\"07697735-f6f4-4440-9b99-ca4f48441b6a\",\"_type\":\"testimonial\",\"attributionDetails\":\"Jason Feldman, Directeur mondial des communications numériques, BEES/Anheuser Busch-InBev\",\"author\":null,\"body\":[{\"_key\":\"97d532a4e046\",\"_type\":\"block\",\"children\":[{\"_key\":\"97d532a4e0460\",\"_type\":\"span\",\"marks\":[],\"text\":\"Grâce à Braze, nous avons l'assurance que nos clients ont accès à des informations pertinentes et personnalisées sur les produits qu'ils commandent. De cette façon, nous pouvons offrir une expérience de marque plus personnalisée aux personnes qui dépendent de nous, tout en réduisant considérablement la charge de travail de notre équipe d'assistance.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"language\":\"fr\",\"overrideAttribution\":true,\"showCompanyLogo\":null,\"showStars\":null},\"type\":\"testimonial\"},\"metrics\":[{\"_key\":\"d77d47f6a7e3\",\"description\":\"de tickets d’assistance et de demandes d’informations sur les produits en moins\",\"noWrap\":null,\"value\":\"15 %\"}],\"overrideImage\":{\"asset\":{\"_id\":\"image-cc1948e1b0d96d69465c48f33995317eba4896d3-962x1038-png\"}},\"tabTitle\":\"Simplifiez l'architecture\"},{\"_key\":\"4c78f4179fd9\",\"caseStudy\":{\"_type\":\"caseStudy\",\"company\":{\"logotype\":{\"default\":{\"asset\":{\"_id\":\"image-ddea819794cf7fea4bb390ef79265f7f23da2637-1600x900-png\"}},\"onDark\":null},\"name\":\"Virgin Red\"},\"excerpt\":null,\"featuredImage\":{\"asset\":{\"_id\":\"image-509a178a9a46e3fef6cbe4b99058378380f7bbe8-900x1220-png\"}},\"language\":\"fr\",\"results\":\"Avec Braze, Virgin Red a pu simplifier l’engagement client et passer de trois outils à un seul. Son réchauffement d’adresses IP réalisé avec l’ingestion de données cloud Braze a généré un taux d’ouverture de 45 %, et plus de 7 000 abonnés ont cliqué pour en savoir plus sur son programme de recommandation, avec à la clé un nombre conséquent de nouveaux membres.\",\"seo\":{\"slug\":{\"current\":\"virgin-red-case-study\"}},\"title\":\"Comment Virgin Red s'appuie sur Braze et Snowflake pour simplifier ses opérations et favoriser l'acquisition\"},\"caseStudyHighlight\":{\"body\":null,\"ctaLabel\":null,\"heading\":null,\"includeCta\":null,\"testimonial\":{\"_id\":\"0bf3584a-01fe-4fdc-914e-9823958abfe4\",\"_type\":\"testimonial\",\"attributionDetails\":\"Oksana Kovalenko - Responsable des produits de données chez Virgin Red\",\"author\":{\"_createdAt\":\"2024-07-15T11:42:51Z\",\"_id\":\"3eead784-311f-4cad-881d-6d4d7e24ee01\",\"_rev\":\"Iml0ycV6wKWIhFRgjbyWwo\",\"_type\":\"person\",\"_updatedAt\":\"2025-08-27T20:53:28Z\",\"company\":{\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_id\":\"imported-craft-713566\",\"_rev\":\"CgMgZ8HI74LYPfWsMdHQ3M\",\"_type\":\"company\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"logotype\":{\"_type\":\"logo\",\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ddea819794cf7fea4bb390ef79265f7f23da2637-1600x900-png\",\"_type\":\"reference\"}}},\"name\":\"Virgin Red\",\"url\":null},\"firstName\":\"Oksana \",\"headshotUrl\":null,\"language\":\"fr\",\"lastName\":\"Kovalenko\",\"role\":\"Responsable des produits de données chez\"},\"body\":[{\"_key\":\"bf1c09ce3a67\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf1c09ce3a670\",\"_type\":\"span\",\"marks\":[],\"text\":\"« Nous avons fait appel à Braze pour améliorer notre stratégie d'engagement client et nous sommes très satisfaits des résultats obtenus jusqu'à présent. Braze nous a aidés à exploiter pleinement les données en notre possession et à augmenter nos taux d'engagement et d'acquisition bien plus rapidement que nous aurions pu l'imaginer. »\"}],\"markDefs\":[],\"style\":\"normal\"}],\"language\":\"fr\",\"overrideAttribution\":false,\"showCompanyLogo\":null,\"showStars\":null},\"type\":\"testimonial\"},\"metrics\":[{\"_key\":\"c253d6a3dff2\",\"description\":\"clics pendant l'IP warming\",\"noWrap\":null,\"value\":\"Plus de 7 000\"},{\"_key\":\"eb09bcb6ab0f\",\"description\":\"de taux d'ouverture pendant l'IP warming\",\"noWrap\":null,\"value\":\"45 %\"}],\"overrideImage\":{\"asset\":{\"_id\":\"image-41474ce2f1b3e4c958f363e4508d58a41eb4af7d-962x1038-jpg\"}},\"tabTitle\":\"Éliminez les silos\"},{\"_key\":\"4ca8664e7f28\",\"caseStudy\":{\"_type\":\"caseStudy\",\"company\":{\"logotype\":{\"default\":{\"asset\":{\"_id\":\"image-ea5ac9aad5c2c2dc0ff2790a0587514e0fa79208-1600x900-png\"}},\"onDark\":null},\"name\":\"hugosave\"},\"excerpt\":null,\"featuredImage\":{\"asset\":{\"_id\":\"image-cd03522f8e661643685ced529bb94e71c77a76fa-900x1220-png\"}},\"language\":\"en-us\",\"results\":\"The rate of Hugosave clients who progressed to opening a full account increased by more than 300%\",\"seo\":{\"slug\":{\"current\":\"hugosave-case-study\"}},\"title\":\"Hugosave Captures New Users’ Attention with Data-Driven Engagement and Gamification\"},\"caseStudyHighlight\":{\"body\":null,\"ctaLabel\":null,\"heading\":null,\"includeCta\":null,\"testimonial\":{\"_id\":\"imported-craft-testimonial-from-doc-449449-block-449729\",\"_type\":\"testimonial\",\"attributionDetails\":\"Braham Djidjelli, Co-Founder, CPO at Hugosave\",\"author\":{\"_createdAt\":\"2025-05-14T19:47:16Z\",\"_id\":\"b781e16b-2a57-4d9c-86ea-051f28135d39\",\"_rev\":\"xqDKXmM8XRjS9WVPnxIuFF\",\"_type\":\"person\",\"_updatedAt\":\"2025-05-14T19:47:44Z\",\"company\":{\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_id\":\"imported-craft-449736\",\"_rev\":\"CgMgZ8HI74LYPfWsMdHPzj\",\"_type\":\"company\",\"_updatedAt\":\"2024-07-31T21:21:01Z\",\"logotype\":{\"_type\":\"logo\",\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ea5ac9aad5c2c2dc0ff2790a0587514e0fa79208-1600x900-png\",\"_type\":\"reference\"}}},\"name\":\"hugosave\",\"url\":null},\"firstName\":\"Braham\",\"headshotUrl\":null,\"language\":\"en-us\",\"lastName\":\"Djidjelli\",\"role\":\"Co-Founder, CPO\"},\"body\":[{\"_key\":\"7485543602a6\",\"_type\":\"block\",\"children\":[{\"_key\":\"7485543602a60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a very important partner in the execution of our engagement and gamification strategies.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"language\":\"en-us\",\"overrideAttribution\":true,\"showCompanyLogo\":null,\"showStars\":null},\"type\":\"testimonial\"},\"metrics\":[{\"_key\":\"67972ce9325d\",\"description\":\"d’augmentation du taux d'ouverture de comptes\",\"noWrap\":null,\"value\":\"300 %\"}],\"overrideImage\":{\"asset\":{\"_id\":\"image-32442ad01bbbb21d4ec85663271d7fa94eb7a48a-1010x1200-png\"}},\"tabTitle\":\"Cultivez l'amour de la marque\"}]}],false,false,false]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-gray-50 relative overflow-hidden contain-layout pb-10 sm:pb-16 sm:-mt-16 pt-10 md:pt-20 sm:rounded-t-[64px] z-10\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L31\",null,{\"_key\":\"17ad087641ca\",\"_type\":\"awardsSlider\",\"awards\":[{\"_key\":\"f2ee24f0109b\",\"_type\":\"award\",\"award\":null,\"awardImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-461052088a1d697ab31c82bfac616326a1c82523-1200x1245-png\",\"_type\":\"reference\"}},\"company\":{\"_createdAt\":\"2024-06-02T18:50:23Z\",\"_id\":\"3d1eaef1-5049-48ec-b64d-f7aa191c68e5\",\"_rev\":\"EuE6CvgftT4eNU4BXZ4HCG\",\"_system\":{\"base\":{\"id\":\"3d1eaef1-5049-48ec-b64d-f7aa191c68e5\",\"rev\":\"70Zz6ZhTuM1i3ILIkod7Ng\"}},\"_type\":\"company\",\"_updatedAt\":\"2025-09-23T18:29:19Z\",\"icon\":{\"_type\":\"logo\",\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-76425eb881b06c5bbec825ac5f7327a1cf5dd07a-100x23-svg\",\"_type\":\"reference\"}},\"onDark\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-76425eb881b06c5bbec825ac5f7327a1cf5dd07a-100x23-svg\",\"_type\":\"reference\"}},\"onLight\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-76425eb881b06c5bbec825ac5f7327a1cf5dd07a-100x23-svg\",\"_type\":\"reference\"}}},\"isAwardGiver\":true,\"logotype\":{\"_type\":\"logo\",\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-76425eb881b06c5bbec825ac5f7327a1cf5dd07a-100x23-svg\",\"_type\":\"reference\"}},\"onDark\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-553f2bac286551e5757954dc6cbec694e6ae5421-192x44-png\",\"_type\":\"reference\"}},\"onLight\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-76425eb881b06c5bbec825ac5f7327a1cf5dd07a-100x23-svg\",\"_type\":\"reference\"}}},\"name\":\"Gartner\",\"url\":\"https://www.gartner.com\"},\"ctaText\":\"Télécharger le rapport\",\"description\":[{\"_key\":\"7bbbf248e5d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"962ff1bd4cbc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze, nommée leader pour la troisième année consécutive dans le Magic Quadrant™ 2025 de Gartner® pour les plateformes de marketing multicanal !\"}],\"markDefs\":[],\"style\":\"normal\"}],\"link\":\"https://www.braze.com/resources/reports-and-guides/gartner-magic-quadrant-2025\"},{\"_key\":\"7084fa2d8169\",\"_type\":\"award\",\"award\":null,\"awardImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bfcf1df4251dc8704dfa220a502257d3236c668a-1480x1350-png\",\"_type\":\"reference\"}},\"company\":{\"_createdAt\":\"2024-06-02T18:52:39Z\",\"_id\":\"dc6a1346-d72b-449d-9814-29983ea94e0e\",\"_rev\":\"IN03FCy14OOjYlZR2yDTQa\",\"_type\":\"company\",\"_updatedAt\":\"2024-07-18T22:48:25Z\",\"icon\":{\"_type\":\"logo\",\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-465ce847242528fd8b154f97fa4a58405c90f357-91x91-png\",\"_type\":\"reference\"}},\"onDark\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-465ce847242528fd8b154f97fa4a58405c90f357-91x91-png\",\"_type\":\"reference\"}},\"onLight\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-465ce847242528fd8b154f97fa4a58405c90f357-91x91-png\",\"_type\":\"reference\"}}},\"isAwardGiver\":true,\"logotype\":{\"_type\":\"logo\",\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-465ce847242528fd8b154f97fa4a58405c90f357-91x91-png\",\"_type\":\"reference\"}},\"onDark\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-465ce847242528fd8b154f97fa4a58405c90f357-91x91-png\",\"_type\":\"reference\"}},\"onLight\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-465ce847242528fd8b154f97fa4a58405c90f357-91x91-png\",\"_type\":\"reference\"}}},\"name\":\" \",\"url\":\"https://www.g2.com/?utm_term=g2\u0026utm_campaign=KB_Brand_NAMER\u0026utm_source=google\u0026utm_medium=cpc\u0026gad_source=1\u0026gclid=Cj0KCQjwsPCyBhD4ARIsAPaaRf3JgY07F-REJXsnorDSZTE0uBZeii2oF4UHzCh-RQj4qSAm-LCfSOwaAkm6EALw_wcB\"},\"ctaText\":\"Lire le rapport\",\"description\":[{\"_key\":\"46939c62064c\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae0f354d1952\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Classés n°1 dans la grille des notifications push de G2\"},{\"_key\":\"4c7fe34559ff\",\"_type\":\"span\",\"marks\":[],\"text\":\", devant 54 concurrents, nous conservons notre première place alors que cette catégorie se développe.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"link\":\"https://www.g2.com/reports/grid-report-for-push-notification-fall-2025.embed?secure%5Bgated_consumer%5D=7d348c5e-62e5-4cec-968c-fd0fad9a515a\u0026secure%5Btoken%5D=f087ebd4a37f13f390c1f204b543dff010c9931ad2fef2425a1de0d79a5433c8\u0026tab=grid\"},{\"_key\":\"9d11e1450d32\",\"_type\":\"award\",\"award\":null,\"awardImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6708d9aec912bdfa89d6e5237e2b08c71266658b-1480x1350-png\",\"_type\":\"reference\"}},\"company\":{\"_createdAt\":\"2024-06-02T18:51:01Z\",\"_id\":\"924ffc4f-714f-450d-9fd2-9c1df1716123\",\"_rev\":\"70Zz6ZhTuM1i3ILIkodO4O\",\"_type\":\"company\",\"_updatedAt\":\"2024-06-03T20:16:20Z\",\"icon\":{\"_type\":\"logo\",\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-731a0116d172ffd7572a32177c176f2e380b634f-144x24-png\",\"_type\":\"reference\"}},\"onDark\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-731a0116d172ffd7572a32177c176f2e380b634f-144x24-png\",\"_type\":\"reference\"}},\"onLight\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-731a0116d172ffd7572a32177c176f2e380b634f-144x24-png\",\"_type\":\"reference\"}}},\"isAwardGiver\":true,\"logotype\":{\"_type\":\"logo\",\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-731a0116d172ffd7572a32177c176f2e380b634f-144x24-png\",\"_type\":\"reference\"}},\"onLight\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-731a0116d172ffd7572a32177c176f2e380b634f-144x24-png\",\"_type\":\"reference\"}}},\"name\":\"TrustRadius\",\"url\":\"https://www.trustradius.com/\"},\"ctaText\":\"En savoir plus\",\"description\":[{\"_key\":\"36573afc903d\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f3eba337c170\",\"_type\":\"span\",\"marks\":[],\"text\":\"TrustRadius a décerné à Braze les prix \"},{\"_key\":\"224c54018f95\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Top Rated\"},{\"_key\":\"249f4d74385c\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"e13f8efac4ed\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Buyer's Choice\"},{\"_key\":\"5bbe69afd043\",\"_type\":\"span\",\"marks\":[],\"text\":\" et\"},{\"_key\":\"ece178610730\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Tech Cares\"},{\"_key\":\"d800b9302a56\",\"_type\":\"span\",\"marks\":[],\"text\":\" en 2025\"}],\"markDefs\":[],\"style\":\"normal\"}],\"link\":\"https://www.trustradius.com/products/braze/reviews\"},{\"_key\":\"49cc2bd9debc\",\"_type\":\"award\",\"award\":null,\"awardImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-325bffe27f3e58dd3ba77b6eb7f536c480d0a396-284x396-png\",\"_type\":\"reference\"}},\"company\":{\"_createdAt\":\"2024-06-04T18:24:01Z\",\"_id\":\"837bcc81-121b-4235-990f-0fe1748639aa\",\"_rev\":\"7VMg2ah1zR41YC0lmGuj3z\",\"_type\":\"company\",\"_updatedAt\":\"2024-06-04T18:24:01Z\",\"icon\":null,\"isAwardGiver\":false,\"logotype\":{\"_type\":\"logo\",\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ccefaaa9788a24c6ecb7fb8526a7ab8779f879e0-133x23-svg\",\"_type\":\"reference\"}}},\"name\":\"Forrester\"},\"ctaText\":\"Télécharger le rapport\",\"description\":[{\"_key\":\"569e678aed2d\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8b9ee448c1f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze nommée \"},{\"_key\":\"8b3ac0f62811\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leader dans le rapport The Forrester Wave™\"},{\"_key\":\"81d834f2af08\",\"_type\":\"span\",\"marks\":[],\"text\":\" : Cross-Channel Marketing Hubs, 1er trimestre 2023\"}],\"markDefs\":[],\"style\":\"normal\"}]},{\"_key\":\"9d39ae66f7d0\",\"_type\":\"award\",\"award\":{\"_createdAt\":\"2024-05-08T01:04:05Z\",\"_id\":\"imported-craft-765815\",\"_rev\":\"yE4OE5bGtmwgEWNYxisfvz\",\"_type\":\"blogPost\",\"_updatedAt\":\"2024-09-11T23:35:01Z\",\"author\":[{\"_key\":\"ey6oycWeqYdefzWyOcN90\",\"_ref\":\"imported-craft-author-5326\",\"_type\":\"reference\"}],\"body\":[{\"_key\":\"385abdeda51d\",\"_type\":\"block\",\"children\":[{\"_key\":\"385abdeda51d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"At Braze, we’re all about helping brands deliver the digital experiences that their customers crave, no matter the size or scale. We’ve built our platform with the flexibility to power all kinds of business and use cases, especially as companies grow and their practices mature. From global enterprise organizations to lean startups, brands of every size can use Braze to reach their customer engagement goals.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aa1ae504fa0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"aa1ae504fa0e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’re thrilled to announce that Braze has been named a Leader in both the \"},{\"_key\":\"aa1ae504fa0e1\",\"_type\":\"span\",\"marks\":[\"c28763c9beb5\"],\"text\":\"IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment (doc #US49727423, September 2023)\"},{\"_key\":\"aa1ae504fa0e2\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"aa1ae504fa0e3\",\"_type\":\"span\",\"marks\":[\"a4812c84e2d8\"],\"text\":\"IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for SMB Organizations 2023 Vendor Assessment (doc #US51147323, September 2023)\"},{\"_key\":\"aa1ae504fa0e4\",\"_type\":\"span\",\"marks\":[],\"text\":\". We believe these recognitions are not only a testament to the hard work our teams do every day, but they also validate our vision for the trajectory of Braze. We look forward to continuing to help companies of all sizes drive success with their customer engagement programs.\"}],\"markDefs\":[{\"_key\":\"c28763c9beb5\",\"_type\":\"link\",\"href\":\"https://idcdocserv.com/US49727423e_BRAZE\"},{\"_key\":\"a4812c84e2d8\",\"_type\":\"link\",\"href\":\"https://idcdocserv.com/US51147323_BRAZE\"}],\"style\":\"normal\"},{\"_key\":\"c5015bd6e088\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5015bd6e0880\",\"_type\":\"span\",\"marks\":[],\"text\":\"The IDC MarketScape assessment is a comprehensive study that evaluates the effectiveness of various customer engagement platforms based on omni-channel adoption, general marketing functions, journey orchestration, personalization, and artificial intelligence/machine learning capabilities. For the Enterprise assessment, they focused on the needs and challenges of large enterprises (1,000+ employees) while the SMB assessment addressed the needs and challenges of organizations with fewer than 1,000 employees. IDC MarketScape follows a rigorous process of assessment that includes research such as structured discussions, surveys, and interviews with market leaders, participants, and end users. The study is intended to assist marketers when selecting the most effective platform for their needs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dSVXcOrV\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-c6bd2946249a46661c06137b361985553cecf96c-1200x899-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"2rwoIoAy\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-42a930d6f5e565f7d91d2f083ff75b8f04b9b3c6-1200x900-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"a211b2c2b65d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a211b2c2b65d0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market, and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9fbb660c665d\",\"_type\":\"block\",\"children\":[{\"_key\":\"9fbb660c665d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"According to both IDC MarketScape assessments, the Braze platform’s strengths include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"40766c946661\",\"_type\":\"block\",\"children\":[{\"_key\":\"40766c9466610\",\"_type\":\"span\",\"marks\":[],\"text\":\"“The solution excels at complex multichannel campaigns that go beyond ‘batch and blast.’ [Braze] is particularly renowned for creative mobile campaign capabilities that reach in-app audiences.”\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"de05d036e0ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"de05d036e0ad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Real-time data processing in a CDP-less environment provides marketers with the flexibility to activate data directly from their data warehouse, app, website, and other third-party technologies.”\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"86cd80e5520c\",\"_type\":\"block\",\"children\":[{\"_key\":\"86cd80e5520c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Marketer-friendly drag-and-drop low-code tools facilitate easy journey orchestration as well as campaign experimentation and optimization.”\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"13bc5d759a78\",\"_type\":\"block\",\"children\":[{\"_key\":\"13bc5d759a780\",\"_type\":\"span\",\"marks\":[],\"text\":\"Want to learn more about what makes Braze a Leader for both enterprise and SMB brands? Please visit \"},{\"_key\":\"fc029cea8578\",\"_type\":\"span\",\"marks\":[\"15d44456dda1\"],\"text\":\"IDC\"},{\"_key\":\"9fb0a7a356bd\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"15d44456dda1\",\"_type\":\"link\",\"href\":\"https://www.idc.com/\"}],\"style\":\"normal\"}],\"categories\":{\"topics\":[{\"_key\":\"LuAqES43\",\"_ref\":\"imported-craft-64942\",\"_type\":\"reference\"}]},\"excerpt\":\"Braze has been named a Leader in IDC MarketScape World-Wide Omni-Channel Marketing Platforms for both Enterprise and SMB.\",\"featuredImage\":{\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-dd3586f3d0e93d7ef987b3b084ae63c4b35c0f26-1500x1500-png\",\"_type\":\"reference\"},\"caption\":null},\"language\":\"en-us\",\"publicationDates\":{\"_type\":\"publicationDates\",\"publishedAt\":\"2023-09-25T10:00:00-04:00\"},\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3baa40523971ebefdde618b12b43e6207a486100-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Braze has been named a Leader in IDC MarketScape World-Wide Omni-Channel Marketing Platforms for both Enterprise and SMB.\",\"pageTitle\":\"Braze Named as a Leader in Two IDC MarketScapes for Omni-Channel Marketing Platforms\",\"slug\":{\"current\":\"braze-leader-idc-marketscapes-for-enterprise-and-smb-omni-channel-marketing-platforms\"}},\"title\":\"Braze Named as a Leader in Two IDC MarketScapes for Omni-Channel Marketing Platforms\"},\"awardImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7168f576c6945d2564f4b79d66800df0b328b3e7-364x365-png\",\"_type\":\"reference\"}},\"company\":{\"_createdAt\":\"2024-06-02T18:51:39Z\",\"_id\":\"83410a7e-dc3b-43ea-9201-4fe25166215c\",\"_rev\":\"oy587rgBA09TddzP3BYjfb\",\"_type\":\"company\",\"_updatedAt\":\"2024-06-17T16:41:44Z\",\"icon\":{\"_type\":\"logo\",\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48-png\",\"_type\":\"reference\"}},\"onDark\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48-png\",\"_type\":\"reference\"}},\"onLight\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48-png\",\"_type\":\"reference\"}}},\"isAwardGiver\":true,\"logotype\":{\"_type\":\"logo\",\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48-png\",\"_type\":\"reference\"}},\"onLight\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9eb4e82c433e37f13bd59a4a7053319c3b4f76e4-159x48-png\",\"_type\":\"reference\"}}},\"name\":\"IDC MarketScape\",\"url\":\"https://www.idc.com/\"},\"ctaText\":\"En savoir plus\",\"description\":[{\"_key\":\"cf2298fc0eee\",\"_type\":\"block\",\"children\":[{\"_key\":\"8205c520e1a00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze désignée \"},{\"_key\":\"9f786ef5b11e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leader dans le rapport IDC MarketScape 2023\"},{\"_key\":\"4fcf3e476602\",\"_type\":\"span\",\"marks\":[],\"text\":\" sur les plateformes de marketing omnicanal à l'échelle mondiale pour les entreprises B2C\"}],\"markDefs\":[],\"style\":\"normal\"}]}],\"backgroundColor\":{\"label\":\"Light Gray\",\"value\":\"#F9FAFB\"},\"backgroundImage\":null,\"backgroundIsCustomized\":true,\"body\":null,\"bodyLeft\":null,\"bodyRight\":null,\"cards\":null,\"caseStudyHighlight\":null,\"companies\":null,\"components\":null,\"contentCards\":null,\"cta\":null,\"ctaLink\":null,\"edgeTreatments\":{\"top\":\"rounded\"},\"forms\":null,\"glassCardBackgroundColor\":null,\"heading\":{\"headingLevel\":\"h2\",\"headingSize\":\"display-lg\",\"text\":[{\"_key\":\"cd70f9649dc8\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d39d083216d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Découvrez nos récompenses et les retours positifs de nos clients.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"inset\":null,\"isFramedPanel\":null,\"links\":null,\"logos\":null,\"marketoForm\":null,\"padding\":{\"bottom\":64,\"top\":-64},\"panels\":null,\"resources\":null,\"stats\":null,\"testimonials\":null,\"textColor\":null,\"underHeroBody\":null,\"video\":null,\"beforeBg\":{\"label\":\"Heat 2\",\"value\":\"linear-gradient(323deg, #E9371F -0.14%, #FFA524 49.92%, #FFA4FB 102.11%)\"},\"afterBg\":null,\"categories\":\"$undefined\",\"slug\":\"/\",\"locale\":\"fr\",\"isPaidLp\":false,\"pageId\":\"2606aa56-e553-4ce3-b4ad-ddf2a4caf588\"}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 lg:pt-24 pb-10 sm:pb-16 lg:pb-24\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"container\",\"children\":[[\"$\",\"div\",null,{\"className\":\"mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11\",\"children\":[[\"$\",\"div\",null,{\"children\":[[\"$\",\"h2\",null,{\"id\":\"consultez-les-ressources\",\"className\":\"mb-0 text-display-md md:text-display-lg font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"1d1b218170b7\",{\"className\":\"\",\"children\":\"Consultez les ressources.\"}]]}]]}],\"$undefined\"]}],[\"$\",\"$L28\",null,{\"className\":\"mt-4 lg:mt-0\",\"href\":\"/fr/blog\",\"label\":\"Voir le blog\",\"variant\":\"black-button\",\"size\":\"xl\"}]]}],[\"$\",\"$L32\",null,{\"className\":\"lg:grid lg:grid-cols-3 lg:gap-8 lg:auto-rows-stagger\",\"children\":[[\"$\",\"li\",\"60ba76d4-7b0c-40b7-9b60-d63953aca4ca\",{\"className\":\"row-start-3 row-span-3\",\"children\":[\"$\",\"$L24\",null,{\"href\":\"/fr/resources/reports-and-guides/ai-from-efficiency-to-effectiveness\",\"className\":\"block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full\",\"children\":[[\"$\",\"div\",null,{\"className\":\"w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]\",\"children\":[\"$\",\"$L33\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6c136ca80232b42ea8278c8c74f3e646239bb772-1920x1080.png\",\"alt\":\"Graphic with French text about AI transforming customer engagement, alongside diverse people receiving personalized loyalty rewards via their devices.\",\"width\":384,\"height\":216,\"className\":\"size-full object-cover\"}]}],[\"$\",\"div\",null,{\"className\":\"flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-wrap gap-3 items-center\",\"children\":[[\"$\",\"span\",null,{\"className\":\"py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize\",\"children\":\"Guide\"}],false]}],[\"$\",\"h3\",null,{\"className\":\"line-clamp-3 text-display-xs font-extrabold\",\"children\":\"De la productivité à l'efficacité : Comment l'IA transforme l'engagement client\"}],null]}]]}]}],[\"$\",\"li\",\"667550fb-3ce7-4273-a72b-0d6c510f58d2\",{\"className\":\"row-start-2 row-span-3\",\"children\":[\"$\",\"$L24\",null,{\"href\":\"/fr/resources/reports-and-guides/braze-ai-playbook\",\"className\":\"block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full\",\"children\":[[\"$\",\"div\",null,{\"className\":\"w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]\",\"children\":[\"$\",\"$L33\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/4cbebe3d6138c4d2c995f90cc79af928e2103765-1920x1080.png\",\"alt\":\"an advertisement for braze shows a woman smiling while looking at her phone\",\"width\":384,\"height\":216,\"className\":\"size-full object-cover\"}]}],[\"$\",\"div\",null,{\"className\":\"flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-wrap gap-3 items-center\",\"children\":[[\"$\",\"span\",null,{\"className\":\"py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize\",\"children\":\"Guide\"}],false]}],[\"$\",\"h3\",null,{\"className\":\"line-clamp-3 text-display-xs font-extrabold\",\"children\":\"Engagement client enrichi par l’IA : un playbook Braze\"}],null]}]]}]}],[\"$\",\"li\",\"de13b674-f643-4457-9ffe-0426e33db8a7\",{\"className\":\"row-start-1 row-span-3\",\"children\":[\"$\",\"$L24\",null,{\"href\":\"/fr/resources/reports-and-guides/braze-inspiration-guide\",\"className\":\"block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full\",\"children\":[[\"$\",\"div\",null,{\"className\":\"w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]\",\"children\":[\"$\",\"$L33\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/0ac204e7565bea8f60f963d29c8bc4fcb77440d7-3840x2160.png\",\"alt\":\"an advertisement for braze guide d' inspiration in french\",\"width\":384,\"height\":216,\"className\":\"size-full object-cover\"}]}],[\"$\",\"div\",null,{\"className\":\"flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-wrap gap-3 items-center\",\"children\":[[\"$\",\"span\",null,{\"className\":\"py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize\",\"children\":\"Guide\"}],false]}],[\"$\",\"h3\",null,{\"className\":\"line-clamp-3 text-display-xs font-extrabold\",\"children\":\"Le guide d’inspiration de Braze 2025\"}],null]}]]}]}],[\"$\",\"li\",\"11b92251-ebfd-4d67-931e-0e939151041b\",{\"className\":\"row-start-6 row-span-3\",\"children\":[\"$\",\"$L24\",null,{\"href\":\"/fr/resources/reports-and-guides/global-customer-engagement-review\",\"className\":\"block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full\",\"children\":[[\"$\",\"div\",null,{\"className\":\"w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]\",\"children\":[\"$\",\"$L33\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png\",\"alt\":\"a woman is holding a cup of coffee in front of a laptop with the words customer engagement review behind her\",\"width\":384,\"height\":216,\"className\":\"size-full object-cover\"}]}],[\"$\",\"div\",null,{\"className\":\"flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-wrap gap-3 items-center\",\"children\":[[\"$\",\"span\",null,{\"className\":\"py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize\",\"children\":\"Rapport\"}],false]}],[\"$\",\"h3\",null,{\"className\":\"line-clamp-3 text-display-xs font-extrabold\",\"children\":\"2025 Global Customer Engagement Review\"}],null]}]]}]}],[\"$\",\"li\",\"89f70430-1bfa-4db1-ac39-83f5983429ef\",{\"className\":\"row-start-5 row-span-3\",\"children\":[\"$\",\"$L24\",null,{\"href\":\"/resources/webinars-and-events/relevance-ai-experimentation\",\"className\":\"block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full\",\"children\":[[\"$\",\"div\",null,{\"className\":\"w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]\",\"children\":[\"$\",\"$L33\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a5787c39e3344a931602f1ca493f7b0197d47797-2778x1564.png\",\"alt\":\"\",\"width\":384,\"height\":216,\"className\":\"size-full object-cover\"}]}],[\"$\",\"div\",null,{\"className\":\"flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-wrap gap-3 items-center\",\"children\":[[\"$\",\"span\",null,{\"className\":\"py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize\",\"children\":\"Webinaire\"}],false]}],[\"$\",\"h3\",null,{\"className\":\"line-clamp-3 text-display-xs font-extrabold\",\"children\":\"Know your customer: Enhancing relevance with AI-powered experimentation\"}],[\"$\",\"span\",null,{\"className\":\"text-sm text-gray-500 font-extrabold\",\"children\":\"23 juillet 2025\"}]]}]]}]}],[\"$\",\"li\",\"e274c5f7-0e66-4733-95d3-d125f2c14478\",{\"className\":\"row-start-4 row-span-3\",\"children\":[\"$\",\"$L24\",null,{\"href\":\"/resources/articles/ai-marketing-strategy\",\"className\":\"block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full\",\"children\":[[\"$\",\"div\",null,{\"className\":\"w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]\",\"children\":[\"$\",\"$L33\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/49b111e805353214301da200b4aba7a15cd67f61-3840x2160.png\",\"alt\":\"a man is holding a piece of pasta in front of an ai copywriting assistant\",\"width\":384,\"height\":216,\"className\":\"size-full object-cover\"}]}],[\"$\",\"div\",null,{\"className\":\"flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-wrap gap-3 items-center\",\"children\":[[\"$\",\"span\",null,{\"className\":\"py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize\",\"children\":\"Article\"}],[\"$\",\"span\",null,{\"className\":\"text-sm text-gray-500 font-extrabold\",\"children\":[21,\" min de lecture\"]}]]}],[\"$\",\"h3\",null,{\"className\":\"line-clamp-3 text-display-xs font-extrabold\",\"children\":\"How to Build an AI Marketing Strategy\"}],[\"$\",\"span\",null,{\"className\":\"text-sm text-gray-500 font-extrabold\",\"children\":\"24 mars 2025\"}]]}]]}]}]]}]]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent backdrop-blur-[12px] z-50 relative contain-layout\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[[\"$\",\"section\",null,{\"className\":\"bg-heat4-reverse relative overflow-hidden contain-layout pt-6 pb-6\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-center py-16 lg:py-24\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col gap-12 items-center\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex max-w-[768px] flex-col items-center gap-5 text-center\",\"children\":[[\"$\",\"h2\",null,{\"id\":\"devenez-le-marketeur-de-demain-ds-aujourdhui\",\"className\":\"mb-0 text-white text-display-md md:text-display-lg lg:text-display-xl font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"db45f5b5ecea\",{\"className\":\"\",\"children\":\"Devenez le marketeur de demain dès aujourd'hui\"}]]}]]}],\"$undefined\"]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center\",\"children\":[[[\"$\",\"$L28\",\"ece84181445d\",{\"label\":\"Démarrer\",\"variant\":\"white-button\",\"size\":\"xl\",\"href\":\"/fr/get-started\"}],[\"$\",\"$L28\",\"7d6d0df30b81\",{\"label\":\"Découvrez le fonctionnement de Braze\",\"variant\":\"white-ghost-link\",\"size\":\"xl\",\"href\":\"/fr/product\"}]],\"$undefined\"]}]]}]}]}],false]}]]}],false]}]]]}]}],null]}]\n"])</script><script>self.__next_f.push([1,"34:I[638,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"9673\",\"static/chunks/9673-d6866507b7ed970d.js\",\"2825\",\"static/chunks/2825-5cc693888933292a.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8524\",\"static/chunks/8524-47e5caa013ae614c.js\",\"8073\",\"static/chunks/8073-36b1c2d303ce5e75.js\",\"6280\",\"static/chunks/6280-03be8fdbef8420ac.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js\"],\"default\"]\n35:{\"label\":\"White\",\"value\":\"#ffffff\"}\n36:{\"label\":\"Heat 2\",\"value\":\"linear-gradient(323deg, #E9371F -0.14%, #FFA524 49.92%, #FFA4FB 102.11%)\"}\n"])</script><script>self.__next_f.push([1,"23:[\"$\",\"div\",null,{\"className\":\"relative flex w-full flex-col items-center gap-8 px-16\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col gap-8\",\"children\":[null,false,[\"$\",\"$L34\",null,{\"_key\":\"59a893437b88e4834b8453c70fa991cb\",\"_type\":\"trustBar\",\"awards\":null,\"backgroundColor\":\"$35\",\"backgroundImage\":null,\"backgroundIsCustomized\":true,\"body\":null,\"bodyLeft\":null,\"bodyRight\":null,\"cards\":null,\"caseStudyHighlight\":null,\"companies\":[{\"_id\":\"a9da6abb-f2bf-4027-9178-2b4f0d12a07b\",\"_type\":\"company\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-81edd030af28fe0c7cafd569b9810cfd96e13608-336x76-webp\",\"_type\":\"reference\"}}},\"name\":\"Wyndham Hotels\"},{\"_id\":\"f36e1c98-56b1-4484-9678-d57a5a8586be\",\"_type\":\"company\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-19d7d16c9b9f805cb5cbd0c85b275b9928ccc388-328x74-png\",\"_type\":\"reference\"}}},\"name\":\"MetLife\"},{\"_id\":\"imported-craft-511\",\"_type\":\"company\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d5be1ab2d3c183ffe230cb2e34ad055b511dff39-188x30-svg\",\"_type\":\"reference\"}}},\"name\":\"Delivery Hero\"},{\"_id\":\"imported-craft-49305\",\"_type\":\"company\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d2b8f7185dbfa234410059883b2c893a53482bc4-512x164-svg\",\"_type\":\"reference\"}}},\"name\":\"Canva\"},{\"_id\":\"imported-craft-843848\",\"_type\":\"company\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0208ad1921d99347990739aff2fcda999d79c54f-1091x173-svg\",\"_type\":\"reference\"}}},\"name\":\"Max\"},{\"_id\":\"a8f5a10e-df64-4f10-bc31-7157f3e95dff\",\"_type\":\"company\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a292d2ca675458ae139fef090bb90e74bb26ce94-1550x1189-svg\",\"_type\":\"reference\"}}},\"name\":\"Elf\"},{\"_id\":\"imported-craft-58399\",\"_type\":\"company\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-aa38d41388aae6d51b3dadf0a8bd6961002d5a7e-2174x600-png\",\"_type\":\"reference\"}}},\"name\":\"TurboTax\"},{\"_id\":\"imported-craft-481200\",\"_type\":\"company\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-50f492a68d637886b6d6942ed100075f798064d7-568x208-png\",\"_type\":\"reference\"}}},\"name\":\"Going\"},{\"_id\":\"5f6f2f6e-cbf8-49c3-9abf-f3a6a8550910\",\"_type\":\"company\",\"logotype\":{\"_type\":\"logo\",\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-69ced0b02077d08c53565efda5e290aa31036d51-133x28-svg\",\"_type\":\"reference\"}}},\"name\":\"Rakuten Viber\"},{\"_id\":\"imported-craft-49986\",\"_type\":\"company\",\"logotype\":{\"_type\":\"logo\",\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0d629900aeca81318c69fdd25e1532229a392a7f-2693x1251-png\",\"_type\":\"reference\"}}},\"name\":\"Bloom \u0026 Wild\"},{\"_id\":\"imported-craft-732133\",\"_type\":\"company\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-522f9b9a7c42f942fe9b3407cd5cb9a1b5931cd1-70x40-svg\",\"_type\":\"reference\"}}},\"name\":\"Styli\"},{\"_id\":\"imported-craft-59636\",\"_type\":\"company\",\"logotype\":{\"_type\":\"logo\",\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a53d04015a739daa83ed9ad13a42aa043ce6eb73-672x193-svg\",\"_type\":\"reference\"}}},\"name\":\"Chime\"},{\"_id\":\"imported-craft-58396\",\"_type\":\"company\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cb41008e7e05d71374473c927844abaf37c4d4c4-295x97-svg\",\"_type\":\"reference\"}}},\"name\":\"The Guardian\"},{\"_id\":\"imported-craft-739268\",\"_type\":\"company\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2dd4f49c2729c23857295d1a6fd1a9a2c6205987-144x20-svg\",\"_type\":\"reference\"}}},\"name\":\"Simplii Financial\"}],\"components\":null,\"contentCards\":null,\"cta\":null,\"ctaLink\":null,\"edgeTreatments\":{\"bottom\":\"straight\",\"top\":\"rounded\"},\"forms\":null,\"glassCardBackgroundColor\":null,\"inset\":{\"insetTop\":false},\"isFramedPanel\":null,\"links\":null,\"logos\":[{\"_key\":\"6733d14751f4\",\"_ref\":\"a9da6abb-f2bf-4027-9178-2b4f0d12a07b\",\"_type\":\"reference\"},{\"_key\":\"95c537bd4921\",\"_ref\":\"f36e1c98-56b1-4484-9678-d57a5a8586be\",\"_type\":\"reference\"},{\"_key\":\"1cd4bdd8e140\",\"_ref\":\"imported-craft-511\",\"_type\":\"reference\"},{\"_key\":\"443c79100852\",\"_ref\":\"imported-craft-49305\",\"_type\":\"reference\"},{\"_key\":\"67228560f6a6\",\"_ref\":\"imported-craft-843848\",\"_type\":\"reference\"},{\"_key\":\"1471928e175e\",\"_ref\":\"a8f5a10e-df64-4f10-bc31-7157f3e95dff\",\"_type\":\"reference\"},{\"_key\":\"152b618a788e\",\"_ref\":\"imported-craft-58399\",\"_type\":\"reference\"},{\"_key\":\"40bcadfdf94a\",\"_ref\":\"imported-craft-481200\",\"_type\":\"reference\"},{\"_key\":\"6c5cf500eb5d\",\"_ref\":\"5f6f2f6e-cbf8-49c3-9abf-f3a6a8550910\",\"_type\":\"reference\"},{\"_key\":\"5ed6d4385f0a\",\"_ref\":\"imported-craft-49986\",\"_type\":\"reference\"},{\"_key\":\"2f8a2a368e4f\",\"_ref\":\"imported-craft-732133\",\"_type\":\"reference\"},{\"_key\":\"e746a6cf59c8\",\"_ref\":\"imported-craft-59636\",\"_type\":\"reference\"},{\"_key\":\"5c2d372b25dd\",\"_ref\":\"imported-craft-58396\",\"_type\":\"reference\"},{\"_key\":\"2dc63a3f30b9\",\"_ref\":\"imported-craft-739268\",\"_type\":\"reference\"}],\"marketoForm\":null,\"padding\":{\"bottom\":64,\"top\":-80},\"panels\":null,\"resources\":null,\"stats\":null,\"testimonials\":null,\"textColor\":\"dark\",\"underHeroBody\":null,\"video\":null,\"beforeBg\":\"$36\",\"afterBg\":{\"label\":\"Transparent\",\"value\":\"transparent\"},\"categories\":\"$undefined\",\"slug\":\"/\",\"locale\":\"fr\",\"isPaidLp\":false,\"pageId\":\"2606aa56-e553-4ce3-b4ad-ddf2a4caf588\"}]]}]}]\n"])</script><script>self.__next_f.push([1,"16:[[\"$\",\"meta\",\"0\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1\"}],[\"$\",\"meta\",\"1\",{\"charSet\":\"utf-8\"}],[\"$\",\"title\",\"2\",{\"children\":\"Plateforme d'engagement client de Braze\"}],[\"$\",\"meta\",\"3\",{\"name\":\"description\",\"content\":\"Permettez des interactions personnalisées et instantanées entre les consommateurs et les marques.\"}],[\"$\",\"meta\",\"4\",{\"name\":\"robots\",\"content\":\"index, follow\"}],[\"$\",\"link\",\"5\",{\"rel\":\"canonical\",\"href\":\"https://www.braze.com/fr\"}],[\"$\",\"link\",\"6\",{\"rel\":\"alternate\",\"hrefLang\":\"fr\",\"href\":\"https://www.braze.com/fr\"}],[\"$\",\"link\",\"7\",{\"rel\":\"alternate\",\"hrefLang\":\"ko\",\"href\":\"https://www.braze.com/ko\"}],[\"$\",\"link\",\"8\",{\"rel\":\"alternate\",\"hrefLang\":\"en-us\",\"href\":\"https://www.braze.com\"}],[\"$\",\"link\",\"9\",{\"rel\":\"alternate\",\"hrefLang\":\"ja\",\"href\":\"https://www.braze.com/ja\"}],[\"$\",\"link\",\"10\",{\"rel\":\"alternate\",\"hrefLang\":\"pt-br\",\"href\":\"https://www.braze.com/pt-br\"}],[\"$\",\"link\",\"11\",{\"rel\":\"alternate\",\"hrefLang\":\"x-default\",\"href\":\"https://www.braze.com\"}],[\"$\",\"meta\",\"12\",{\"property\":\"og:title\",\"content\":\"Plateforme d'engagement client de Braze\"}],[\"$\",\"meta\",\"13\",{\"property\":\"og:description\",\"content\":\"Permettez des interactions personnalisées et instantanées entre les consommateurs et les marques.\"}],[\"$\",\"meta\",\"14\",{\"property\":\"og:url\",\"content\":\"https://www.braze.com/fr\"}],[\"$\",\"meta\",\"15\",{\"property\":\"og:image\",\"content\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png\"}],[\"$\",\"meta\",\"16\",{\"name\":\"twitter:card\",\"content\":\"summary_large_image\"}],[\"$\",\"meta\",\"17\",{\"name\":\"twitter:title\",\"content\":\"Plateforme d'engagement client de Braze\"}],[\"$\",\"meta\",\"18\",{\"name\":\"twitter:description\",\"content\":\"Permettez des interactions personnalisées et instantanées entre les consommateurs et les marques.\"}],[\"$\",\"meta\",\"19\",{\"name\":\"twitter:image\",\"content\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/891fb46276a1ffb13fbdc58cb3f1432b6be59470-1200x630.png\"}],[\"$\",\"meta\",\"20\",{\"name\":\"next-size-adjust\"}]]\n"])</script><script>self.__next_f.push([1,"b:null\n"])</script><script>self.__next_f.push([1,"37:I[25007,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"GlobalBanner\"]\n38:I[35807,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"TrackedLink\"]\n39:I[13167,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks"])</script><script>self.__next_f.push([1,"/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"MobileMenuToggle\"]\n3a:I[28519,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"NavMenu\"]\n3b:I[23897,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"stat"])</script><script>self.__next_f.push([1,"ic/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"default\"]\n3c:I[48063,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"DoNotSellLink\"]\n3d:I[59467,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"CaliforniaNoticeLink\"]\n"])</script><script>self.__next_f.push([1,"1f:[\"$\",\"$21\",null,{\"children\":[[\"$\",\"header\",null,{\"id\":\"site-header\",\"className\":\"fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50\",\"data-site-header\":true,\"children\":[[\"$\",\"$L37\",null,{}],[\"$\",\"nav\",null,{\"id\":\"main-nav-container\",\"className\":\"container flex items-center h-full\",\"aria-label\":\"Main site\",\"children\":[[\"$\",\"$L38\",null,{\"className\":\"flex shrink-0 grow-0 basis-20 items-center xl:mr-10\",\"href\":\"/fr\",\"trackingText\":\"Homepage (Logo)\",\"data-event-name\":\"Header\",\"data-event-label\":\"Logo\",\"aria-label\":\"Homepage\",\"children\":[\"$\",\"$L33\",null,{\"src\":{\"src\":\"/_next/static/media/logo.210d28cb.png\",\"height\":47,\"width\":100,\"blurDataURL\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAHlBMVEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC3KG9qAAAACnRSTlMEZ3cZikwfPVxX83pwGAAAAAlwSFlzAAALEwAACxMBAJqcGAAAACVJREFUeJwVxcERACAIA8FLAqj9N+ywn+WSzCS4LKmM+u3NOoYPBzUAV9vBJ7AAAAAASUVORK5CYII=\",\"blurWidth\":8,\"blurHeight\":4},\"width\":100,\"height\":32,\"alt\":\"braze\",\"loading\":\"lazy\",\"className\":\"block\"}]}],[\"$\",\"$L39\",null,{\"mainCta\":{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/fr/get-started\",\"title\":\"Commencer\"},\"children\":[[\"$\",\"$L3a\",null,{\"navItems\":[{\"_key\":\"d5824836636a5971c91645524813c681\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"link\":\"product/data-activation\",\"title\":\"Activation des données\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"title\":\"Personnalisation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting\"}],\"subheading\":\"C'est ici que peut se tenir une brève explication des données, 2 lignes maximum.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/journey-orchestration\",\"title\":\"Orchestration des parcours\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/testing-experimentation\",\"title\":\"Expérimentation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/cross-channel-messaging\",\"title\":\"Cross-canal\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/audience-sync\",\"title\":\"Synchronisation des médias\"}],\"subheading\":\"C'est ici que peut se tenir une brève explication des données, 2 lignes maximum.\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Messagerie\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/email\",\"title\":\"E-mail\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/mobile-app-messaging\",\"title\":\"Messages pour applications mobiles\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"title\":\"Communication web\"}],\"subheading\":\"C'est ici que peut se tenir une brève explication des données, 2 lignes maximum.\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"En savoir plus\"},\"hasFooter\":true,\"heading\":\"Présentation de BrazeAI™\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Optimisez vos entonnoirs à l'aide de la puissance de l'IA, intégrée dans chaque partie de Braze.\"}},\"navFooter\":null,\"navLink\":\"/fr/value-of-braze\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"8ef2089e6311\",\"_type\":\"navItem\",\"description\":\"Optimisez vos entonnoirs à l'aide de la puissance de l'IA, intégrée dans chaque partie de Braze.\",\"title\":\"Aperçu du produit\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Optimisez vos entonnoirs à l'aide de la puissance de l'IA, intégrée dans chaque partie de Braze.\",\"link\":\"/product\",\"title\":\"Fonctionnement\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"_type\":\"navItem\",\"description\":\"Optimisez vos entonnoirs à l'aide de la puissance de l'IA, intégrée dans chaque partie de Braze.\",\"link\":\"/sage-ai\",\"specialBranding\":\"sageAi\",\"title\":\"Présentation de BrazeAI™\"}]}]},\"title\":\"Nos atouts\"},{\"_key\":\"56dec6b59ebf\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"a969a03ce906\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/fr/product/braze-data-platform\",\"title\":\"Plateforme de données Braze\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/fr/product/reporting-analytics\",\"title\":\"Reporting et analyses\"}]},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-04\",\"provider\":\"braze\"},\"link\":\"/fr/product/journey-orchestration\",\"title\":\"Orchestration des parcours\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"horizontal-bar-chart-01\",\"provider\":\"braze\"},\"link\":\"/fr/product/testing-experimentation\",\"title\":\"Expérimentation\"}]},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Canaux\",\"navItems\":[{\"_key\":\"17676688c76c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"cross-channels\",\"provider\":\"braze\"},\"link\":\"/fr/product/cross-channel-messaging\",\"title\":\"Cross-canal\"},{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/fr/product/email\",\"title\":\"E-mail\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/fr/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"whatsapp\",\"provider\":\"braze\"},\"link\":\"/fr/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/fr/product/mobile-app-messaging\",\"title\":\"Messages pour applications mobiles\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"server-05\",\"provider\":\"braze\"},\"link\":\"/fr/product/web-messaging\",\"title\":\"Communication web\"},{\"_key\":\"83ea4eaaa254\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"sliders-02\",\"provider\":\"braze\"},\"link\":\"/fr/product/audience-sync\",\"title\":\"Synchronisation des audiences des médias\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\",\"link\":\"/fr/product/brazeai\",\"text\":\"En savoir plus\"},\"hasFooter\":true,\"heading\":\"BrazeAI™\",\"icon\":{\"_type\":\"icon\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Découvrez comment BrazeAI™ s'intègre aux fonctionnalités de l'ensemble de notre plateforme.\"}},\"navFooter\":null,\"navLink\":\"/fr/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"e33432228beb\",\"_type\":\"navItem\",\"description\":\"Tous vos besoins en matière de données, de canaux et d'orchestration au sein d'une seule et même plateforme.\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"atom-01\",\"provider\":\"braze\"},\"link\":\"/fr/product/overview\",\"title\":\"Aperçu de la plateforme Braze\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Une présentation de notre pile technologique intégrée verticalement.\",\"icon\":{\"_type\":\"icon\",\"name\":\"settings-01\",\"provider\":\"braze\"},\"link\":\"/fr/product\",\"title\":\"Fonctionnement\"}]}]},\"title\":\"Produit\"},{\"_key\":\"d569f32d74f4\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"9a21a868f0c0\",\"_type\":\"navItemList\",\"heading\":\"Secteurs d'activité\",\"navItems\":[{\"_key\":\"55197816f85c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/retail-and-ecommerce\",\"title\":\"Vente au détail et e-commerce\"},{\"_key\":\"e76c29cb4353\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/financial-services\",\"title\":\"Services financiers\"},{\"_key\":\"5d891afbc048\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"map-01\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/travel-hospitality\",\"title\":\"Voyages et hébergement\"},{\"_key\":\"fa8ecd329386\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/media-entertainment\",\"title\":\"Médias et divertissement\"},{\"_key\":\"f0b81fe7e5e1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"play\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/on-demand\",\"title\":\"À la demande\"},{\"_key\":\"bd9b98bde7d2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"heart-rounded\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/qsr\",\"title\":\"Restauration rapide\"}]},{\"_key\":\"f5d12a81c390\",\"_type\":\"navItemList\",\"heading\":\"Braze pour\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-01\",\"provider\":\"braze\"},\"link\":\"/fr/braze-for-engineering\",\"title\":\"Ingénierie\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"_type\":\"featuredContentCard\",\"content\":{\"_type\":\"guide\",\"featuredImage\":{\"alt\":\"Une femme est assise sur une chaise devant une bannière sur laquelle il est écrit \\\"Évaluation de l'engagement client\\\"\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/0b42b948b714835219d204b513c037091b2bbf91-1920x1080.png\"}},\"language\":\"fr\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"pageTitle\":\"Panorama 2025 de l’engagement client dans la région EMEA\",\"slug\":{\"_type\":\"slug\",\"current\":\"2025-emea-customer-engagement-review\"}}},\"description\":\"Les marques de la région EMEA investissent plus que jamais dans le marketing. En fait, 74 % d’entre elles prévoient d’augmenter leur budget marketing en 2025.\",\"heading\":\"Panorama 2025 de l’engagement client dans la région EMEA\"}]},\"title\":\"Solutions\"},{\"_key\":\"c16a182d80e0\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"c73a41ed4314\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"4ce304ab6dfe\",\"_type\":\"navItem\",\"description\":\"Découvrez nos partenaires technologiques ou de solutions et entrez en contact avec eux.\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\",\"provider\":\"braze\"},\"link\":\"/fr/partners\",\"title\":\"Braze Alloys\"},{\"_key\":\"93df7b88a2a4\",\"_type\":\"navItem\",\"description\":\"Découvrez nos partenariats avec les plus grandes agences, sociétés de conseil et intégrateurs de systèmes au monde.\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/fr/partners/solutions-partners\",\"title\":\"Partenaires de solutions\"},{\"_key\":\"778232c055b9\",\"_type\":\"navItem\",\"description\":\"Explorez plus de 140 intégrations de partenariats technologiques\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-02\",\"provider\":\"braze\"},\"link\":\"/fr/partners/technology-partners\",\"title\":\"Partenaires technologiques\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":null,\"title\":\"Partenaires\"},{\"_key\":\"b2a01e682676\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"134d99094533\",\"_type\":\"navItemList\",\"heading\":\"Apprendre\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/fr/resources\",\"title\":\"Centre de ressources\"},{\"_key\":\"16600c98c60c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"thumbs-up\",\"provider\":\"braze\"},\"link\":\"/fr/customers\",\"title\":\"Études de cas\"},{\"_key\":\"05eabdb4e95a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/fr/resources/articles\",\"title\":\"Blog\"},{\"_key\":\"7726c804d339\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"line-chart-up-04\",\"provider\":\"braze\"},\"link\":\"/fr/resources/reports-and-guides\",\"title\":\"Rapports et guides\"},{\"_key\":\"f0643f69d3e6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/resources/videos\",\"title\":\"Vidéos (EN)\"},{\"_key\":\"1e6237729c32\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"ticket-01\",\"provider\":\"braze\"},\"link\":\"/fr/resources/webinars-and-events\",\"title\":\"Webinaires et événements\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs/fr\"},\"hasFooter\":true,\"heading\":\"Documentation utilisateur\",\"icon\":{\"_type\":\"icon\",\"name\":\"file-question-02\",\"provider\":\"braze\"}}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Progresser\",\"navItems\":[{\"_key\":\"f5c7809578b6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/customer-community\",\"title\":\"Communauté de clients Bonfire (EN)\"},{\"_key\":\"e24cbe6f7eb1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/fr\",\"title\":\"Braze Learning\"},{\"_key\":\"4b9b04860bd2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-04\",\"provider\":\"braze\"},\"link\":\"/customer-champions\",\"title\":\"Ambassadeurs Braze (EN)\"},{\"_key\":\"187b2f624c3d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification-fr\",\"title\":\"Certification\"}]},{\"_key\":\"437c2df32bb1\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Accompagner\",\"navItems\":[{\"_key\":\"7faad9927174\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"help-circle\",\"provider\":\"braze\"},\"link\":\"/fr/success\",\"title\":\"Aperçu du service d'assistance\"},{\"_key\":\"6e2d6ed6eaf6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/fr/customer-support-services\",\"title\":\"Services professionnels\"},{\"_key\":\"a69cf0162381\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"headphones-02\",\"provider\":\"braze\"},\"link\":\"/fr/customer-success\",\"title\":\"Satisfaction client\"}]}]},\"title\":\"Ressources\"},{\"_key\":\"57a794378479\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"5c51fa720c20\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"_type\":\"navItem\",\"description\":\"Découvrez comment Braze est devenue la principale plateforme d'engagement client.\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/fr/company\",\"title\":\"À propos de nous\"},{\"_key\":\"09f6b770db33\",\"_type\":\"navItem\",\"description\":\"Consultez notre actualité, nos statistiques et nos résultats financiers.\",\"icon\":{\"_type\":\"icon\",\"name\":\"switch-horizontal-01\",\"provider\":\"braze\"},\"link\":\"https://investors.braze.com/\",\"title\":\"Relations avec les investisseurs (EN)\"},{\"_key\":\"311e09b9fefc\",\"_type\":\"navItem\",\"description\":\"Découvrez nos offres d'emploi et les raisons de la popularité de notre environnement de travail.\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"title\":\"Carrières (EN)\"},{\"_key\":\"e4a311c70601\",\"_type\":\"navItem\",\"description\":\"Explorez nos données environnementales, sociales et de gouvernance d'entreprise.\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"title\":\"ESG (EN)\"},{\"_key\":\"a47094f6fdaf\",\"_type\":\"navItem\",\"description\":\"Découvrez les derniers événements survenus à Braze.\",\"icon\":{\"_type\":\"icon\",\"name\":\"announcement-01\",\"provider\":\"braze\"},\"link\":\"/company/news\",\"title\":\"Actualités (EN)\"},{\"_key\":\"72d32f7ad851\",\"_type\":\"navItem\",\"description\":\"Consultez nos mentions légales, politiques, déclarations de conformité et plus encore.\",\"icon\":{\"_type\":\"icon\",\"name\":\"building-08\",\"provider\":\"braze\"},\"link\":\"/fr/company/legal\",\"title\":\"Juridique (EN)\"}]}],\"navSectionFooter\":{\"hasFooter\":false}},\"navFooter\":{\"cta\":{\"buttonStyle\":\"purple-link\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-02\",\"provider\":\"braze\"},\"link\":\"/fr/company/contact\",\"text\":\"Nous contacter\"},\"hasFooter\":true,\"heading\":\"Vous cherchez autre chose ?\"},\"navLink\":null,\"rightSection\":null,\"title\":\"Braze\"}],\"className\":\"border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto\"}],[\"$\",\"$L38\",null,{\"href\":\"/fr/search\",\"className\":\"xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4\",\"aria-label\":\"Rechercher\",\"trackingText\":\"Rechercher\",\"children\":[\"$\",\"svg\",null,{\"width\":16,\"height\":16,\"role\":\"img\",\"aria-label\":\"search-sm\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#search-sm\"}]}]}],[\"$\",\"$L3b\",null,{\"languages\":[{\"_key\":\"987a93b98cda\",\"_type\":\"language\",\"languageCode\":\"en-us\",\"title\":\"English\"},{\"_key\":\"6d2a2bad909c\",\"_type\":\"language\",\"languageCode\":\"fr\",\"title\":\"Français\"},{\"_key\":\"608fde5e8797\",\"_type\":\"language\",\"languageCode\":\"ja\",\"title\":\"日本語\"},{\"_key\":\"2e6ce26d5e16\",\"_type\":\"language\",\"languageCode\":\"ko\",\"title\":\"한국어\"},{\"_key\":\"1eafe2c6d6bc\",\"_type\":\"language\",\"languageCode\":\"pt-br\",\"title\":\"Português BR\"}]}],[\"$\",\"$L3a\",null,{\"navItems\":[{\"_key\":\"f02bb2375c46\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"rightSection\":null,\"title\":\"Login\"},{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/fr/get-started\",\"rightSection\":null,\"title\":\"Commencer\"}],\"className\":\"flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0\"}]]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full px-0 pb-24 pt-[168px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-center gap-8 lg:flex-row lg:justify-between\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-12 pr-8 lg:w-[592px]\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-4\",\"children\":[[\"$\",\"span\",null,{\"className\":\"text-xl font-extrabold text-brandPrimary-900\",\"children\":\"404 ERREUR\"}],[\"$\",\"p\",null,{\"className\":\"text-display-lg font-extrabold text-gray-900\",\"children\":\"Désolés, nous ne trouvons pas la page que vous recherchez.\"}]]}],[\"$\",\"div\",null,{\"className\":\"flex max-w-screen-xs items-start gap-4\",\"children\":[[\"$\",\"$L28\",null,{\"variant\":\"purple-button\",\"label\":\"Aller à la page d'accueil\",\"href\":\"/fr/\"}],[\"$\",\"$L28\",null,{\"variant\":\"black-button\",\"label\":\"Aller au centre de ressources\",\"href\":\"/fr/resources\"}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex\",\"children\":[\"$\",\"$L33\",null,{\"src\":\"/images/404.png\",\"alt\":\"404\",\"width\":749,\"height\":374,\"className\":\"size-full object-cover\"}]}]]}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Braze\"]}],[\"$\",\"p\",null,{\"children\":[\"L’engagement,\"]}],[\"$\",\"p\",null,{\"children\":[\"réinventé.\"]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L24\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L33\",null,{\"alt\":\"Discord\",\"src\":{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L24\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L33\",null,{\"alt\":\"Twitter\",\"src\":{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L24\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L33\",null,{\"alt\":\"Linkedin\",\"src\":{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"e2cec5077444\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"73261f1d0b89\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Aperçu\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"e4fbe39d4d90\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Pourquoi Braze\",\"children\":\"Pourquoi Braze\"}],false,false,false]}],[\"$\",\"div\",\"741de93d71b8596c0922e16b9cf4053c\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Aperçu de la plateforme Braze\",\"children\":\"Aperçu de la plateforme Braze\"}],false,false,false]}],[\"$\",\"div\",\"24a0e7d60deb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Fonctionnement de Braze\",\"children\":\"Fonctionnement de Braze\"}],false,false,false]}],[\"$\",\"div\",\"69a7e854fa4f\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Produit\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"7541fbf00d65\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/braze-data-platform\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Plateforme de données Braze\",\"children\":\"Plateforme de données Braze\"}],false,false,false]}],[\"$\",\"div\",\"30f282d8a662\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"4e5c7e98606da91b2243bc187b576b83\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Rapports\",\"children\":\"Rapports\"}],false,false,false]}],[\"$\",\"div\",\"2f856be7694229b62d8e683df4f46d7e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Orchestration des parcours\",\"children\":\"Orchestration des parcours\"}],false,false,false]}],[\"$\",\"div\",\"bad5a795eaa329352179ec6a190bb1af\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/testing-experimentation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Expérimentation\",\"children\":\"Expérimentation\"}],false,false,false]}],[\"$\",\"div\",\"b167364e700b35aa10fe4c56a98f67d9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Communication cross-canal\",\"children\":\"Communication cross-canal\"}],false,false,false]}],[\"$\",\"div\",\"159ed3e017f2f2531070bcf9997cd7ae\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"E-mail\",\"children\":\"E-mail\"}],false,false,false]}],[\"$\",\"div\",\"1ffe1ad111ec80ae1c60f42fcd43182e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about SMS\",\"children\":\"SMS\"}],false,false,false]}],[\"$\",\"div\",\"98be8160ce281f29b8ccf5b420988c7a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"5595f9290ed7222435d424735df035b9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Communication mobile\",\"children\":\"Communication mobile\"}],false,false,false]}],[\"$\",\"div\",\"2f5cea5293210842f761c3f0d9c0b7dc\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Communication web\",\"children\":\"Communication web\"}],false,false,false]}],[\"$\",\"div\",\"de4f268b08b4f5b758a5658b89592ee4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Synchronisation des audiences des médias\",\"children\":\"Synchronisation des audiences des médias\"}],false,false,false]}],[\"$\",\"div\",\"71a35d0a2bf1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"f8d482c09cd1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L33\",\"21c96b154183\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L33\",\"d8f239c8e41e\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"2868cde74456\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"df008048f4d0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Solutions\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0cfb6fe4dfe3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Vente au détail et e-commerce\",\"children\":\"Vente au détail et e-commerce\"}],false,false,false]}],[\"$\",\"div\",\"12fcff8cca81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Services financiers\",\"children\":\"Services financiers\"}],false,false,false]}],[\"$\",\"div\",\"4052f39f0b14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Voyages et hébergement\",\"children\":\"Voyages et hébergement\"}],false,false,false]}],[\"$\",\"div\",\"5965626c20cb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Médias et divertissement\",\"children\":\"Médias et divertissement\"}],false,false,false]}],[\"$\",\"div\",\"b214b4e87f50\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"À la demande\",\"children\":\"À la demande\"}],false,false,false]}],[\"$\",\"div\",\"de9018cb5f84\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Restauration rapide\",\"children\":\"Restauration rapide\"}],false,false,false]}],[\"$\",\"div\",\"36cc659f7c80\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze pour l'ingénierie\",\"children\":\"Braze pour l'ingénierie\"}],false,false,false]}],[\"$\",\"div\",\"7055a7e35a70\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Entreprise\"}],false,false,false,false,false]}],[\"$\",\"div\",\"774cff2c99d7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"À propos de nous\",\"children\":\"À propos de nous\"}],false,false,false]}],[\"$\",\"div\",\"c5bec2e53acb29909ccabbdd2517008e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Carrières (EN)\",\"children\":\"Carrières (EN)\"}],false,false,false]}],[\"$\",\"div\",\"bdd582aa0b81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Actualités (EN)\",\"children\":\"Actualités (EN)\"}],false,false,false]}],[\"$\",\"div\",\"34e407082fc92350c39485695c0ecad1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Relations avec les investisseurs (EN)\",\"children\":\"Relations avec les investisseurs (EN)\"}],false,false,false]}],[\"$\",\"div\",\"01b5a9c92904888242495115390d09d5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"ESG (EN)\",\"children\":\"ESG (EN)\"}],false,false,false]}],[\"$\",\"div\",\"5f98ea2f39ce\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Juridique (EN)\",\"children\":\"Juridique (EN)\"}],false,false,false]}],[\"$\",\"div\",\"55519f6237ffdd5430010d5f562f4308\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Nous contacter et sites\",\"children\":\"Nous contacter et sites\"}],false,false,false]}]]}],[\"$\",\"div\",\"7f53ad245a15\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L24\",null,{\"href\":\"/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Ressources\",\"children\":\"Ressources\"}],false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Études de cas\",\"children\":\"Études de cas\"}],false,false,false]}],[\"$\",\"div\",\"d291c07717a1f30daefe9ab43c1aaf8d\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"403d67a880365106246f1d3328481ec7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Rapports et guides\",\"children\":\"Rapports et guides\"}],false,false,false]}],[\"$\",\"div\",\"034ce97a887816e75476588278316230\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Vidéos (EN)\",\"children\":\"Vidéos (EN)\"}],false,false,false]}],[\"$\",\"div\",\"e755f61f18b94c566affd4a95a3fd4f7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Webinaires et événements\",\"children\":\"Webinaires et événements\"}],false,false,false]}],[\"$\",\"div\",\"3ba7d46c0e532d50fc43a921b9f0ff5e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://learning.braze.com/page/fr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Apprentissage\",\"children\":\"Apprentissage\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L24\",null,{\"href\":\"/docs\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentation\",\"children\":\"Documentation\"}],false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://www.braze.com/docs/fr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Portail de documentation\",\"children\":\"Portail de documentation\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/docs/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Guide d’utilisation\",\"children\":\"Guide d’utilisation\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/docs/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Guide du développeur\",\"children\":\"Guide du développeur\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Partenaires\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys : Tous les partenaires\",\"children\":\"Braze Alloys : Tous les partenaires\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Portail des partenaires (EN)\",\"children\":\"Portail des partenaires (EN)\"}],false,false,false]}]]}],[\"$\",\"div\",\"233e3794535bd36b139f3a24384725d8\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Rapport clés\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/resources/reports-and-guides/2025-emea-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Panorama 2025 de l’engagement client dans la région EMEA\",\"children\":\"Panorama 2025 de l’engagement client dans la région EMEA\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Assistance\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Présentation de l'assistance\",\"children\":\"Présentation de l'assistance\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Service client\",\"children\":\"Service client\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Succès des clients\",\"children\":\"Succès des clients\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Liens utiles\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Statut du système (EN)\",\"children\":\"Statut du système (EN)\"}],false,false,false]}],[\"$\",\"div\",\"03431faf86184efd3d895b5a10ebee23\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/docs/help/support#access-the-support-portal \",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Assistance technique\",\"children\":\"Assistance technique\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2026,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Tous droits réservés\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"type\":\"button\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Politique en matière cookies\"}]}],[\"$\",\"$L3c\",null,{}],[\"$\",\"$L3d\",null,{}],[[\"$\",\"$L24\",\"f9e78a4bc0f8\",{\"href\":\"/fr/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Politique de confidentialité\"}],[\"$\",\"$L24\",\"39b81d1cf97d\",{\"href\":\"/fr/company/legal/preferences\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Centre de préférences\"}],[\"$\",\"$L24\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Plan du site\"}]]]}]]}]}]]}]\n"])</script><script>self.__next_f.push([1,"3e:{\"src\":\"/_next/static/media/logo.210d28cb.png\",\"height\":47,\"width\":100,\"blurDataURL\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAHlBMVEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC3KG9qAAAACnRSTlMEZ3cZikwfPVxX83pwGAAAAAlwSFlzAAALEwAACxMBAJqcGAAAACVJREFUeJwVxcERACAIA8FLAqj9N+ywn+WSzCS4LKmM+u3NOoYPBzUAV9vBJ7AAAAAASUVORK5CYII=\",\"blurWidth\":8,\"blurHeight\":4}\n3f:[\"slug\",\"\",\"oc\"]\n40:{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0}\n41:{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n42:{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n"])</script><script>self.__next_f.push([1,"d:[[\"$\",\"header\",null,{\"id\":\"site-header\",\"className\":\"fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50\",\"data-site-header\":true,\"children\":[[\"$\",\"$L37\",null,{}],[\"$\",\"nav\",null,{\"id\":\"main-nav-container\",\"className\":\"container flex items-center h-full\",\"aria-label\":\"Main site\",\"children\":[[\"$\",\"$L38\",null,{\"className\":\"flex shrink-0 grow-0 basis-20 items-center xl:mr-10\",\"href\":\"/fr\",\"trackingText\":\"Homepage (Logo)\",\"data-event-name\":\"Header\",\"data-event-label\":\"Logo\",\"aria-label\":\"Homepage\",\"children\":[\"$\",\"$L33\",null,{\"src\":\"$3e\",\"width\":100,\"height\":32,\"alt\":\"braze\",\"loading\":\"lazy\",\"className\":\"block\"}]}],[\"$\",\"$L39\",null,{\"mainCta\":{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/fr/get-started\",\"title\":\"Commencer\"},\"children\":[[\"$\",\"$L3a\",null,{\"navItems\":[{\"_key\":\"d5824836636a5971c91645524813c681\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"link\":\"product/data-activation\",\"title\":\"Activation des données\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"title\":\"Personnalisation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting\"}],\"subheading\":\"C'est ici que peut se tenir une brève explication des données, 2 lignes maximum.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/journey-orchestration\",\"title\":\"Orchestration des parcours\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/testing-experimentation\",\"title\":\"Expérimentation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/cross-channel-messaging\",\"title\":\"Cross-canal\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/audience-sync\",\"title\":\"Synchronisation des médias\"}],\"subheading\":\"C'est ici que peut se tenir une brève explication des données, 2 lignes maximum.\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Messagerie\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/email\",\"title\":\"E-mail\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/mobile-app-messaging\",\"title\":\"Messages pour applications mobiles\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"title\":\"Communication web\"}],\"subheading\":\"C'est ici que peut se tenir une brève explication des données, 2 lignes maximum.\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"En savoir plus\"},\"hasFooter\":true,\"heading\":\"Présentation de BrazeAI™\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Optimisez vos entonnoirs à l'aide de la puissance de l'IA, intégrée dans chaque partie de Braze.\"}},\"navFooter\":null,\"navLink\":\"/fr/value-of-braze\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"8ef2089e6311\",\"_type\":\"navItem\",\"description\":\"Optimisez vos entonnoirs à l'aide de la puissance de l'IA, intégrée dans chaque partie de Braze.\",\"title\":\"Aperçu du produit\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Optimisez vos entonnoirs à l'aide de la puissance de l'IA, intégrée dans chaque partie de Braze.\",\"link\":\"/product\",\"title\":\"Fonctionnement\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"_type\":\"navItem\",\"description\":\"Optimisez vos entonnoirs à l'aide de la puissance de l'IA, intégrée dans chaque partie de Braze.\",\"link\":\"/sage-ai\",\"specialBranding\":\"sageAi\",\"title\":\"Présentation de BrazeAI™\"}]}]},\"title\":\"Nos atouts\"},{\"_key\":\"56dec6b59ebf\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"a969a03ce906\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/fr/product/braze-data-platform\",\"title\":\"Plateforme de données Braze\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/fr/product/reporting-analytics\",\"title\":\"Reporting et analyses\"}]},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-04\",\"provider\":\"braze\"},\"link\":\"/fr/product/journey-orchestration\",\"title\":\"Orchestration des parcours\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"horizontal-bar-chart-01\",\"provider\":\"braze\"},\"link\":\"/fr/product/testing-experimentation\",\"title\":\"Expérimentation\"}]},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Canaux\",\"navItems\":[{\"_key\":\"17676688c76c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"cross-channels\",\"provider\":\"braze\"},\"link\":\"/fr/product/cross-channel-messaging\",\"title\":\"Cross-canal\"},{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/fr/product/email\",\"title\":\"E-mail\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/fr/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"whatsapp\",\"provider\":\"braze\"},\"link\":\"/fr/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/fr/product/mobile-app-messaging\",\"title\":\"Messages pour applications mobiles\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"server-05\",\"provider\":\"braze\"},\"link\":\"/fr/product/web-messaging\",\"title\":\"Communication web\"},{\"_key\":\"83ea4eaaa254\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"sliders-02\",\"provider\":\"braze\"},\"link\":\"/fr/product/audience-sync\",\"title\":\"Synchronisation des audiences des médias\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\",\"link\":\"/fr/product/brazeai\",\"text\":\"En savoir plus\"},\"hasFooter\":true,\"heading\":\"BrazeAI™\",\"icon\":{\"_type\":\"icon\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Découvrez comment BrazeAI™ s'intègre aux fonctionnalités de l'ensemble de notre plateforme.\"}},\"navFooter\":null,\"navLink\":\"/fr/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"e33432228beb\",\"_type\":\"navItem\",\"description\":\"Tous vos besoins en matière de données, de canaux et d'orchestration au sein d'une seule et même plateforme.\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"atom-01\",\"provider\":\"braze\"},\"link\":\"/fr/product/overview\",\"title\":\"Aperçu de la plateforme Braze\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Une présentation de notre pile technologique intégrée verticalement.\",\"icon\":{\"_type\":\"icon\",\"name\":\"settings-01\",\"provider\":\"braze\"},\"link\":\"/fr/product\",\"title\":\"Fonctionnement\"}]}]},\"title\":\"Produit\"},{\"_key\":\"d569f32d74f4\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"9a21a868f0c0\",\"_type\":\"navItemList\",\"heading\":\"Secteurs d'activité\",\"navItems\":[{\"_key\":\"55197816f85c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/retail-and-ecommerce\",\"title\":\"Vente au détail et e-commerce\"},{\"_key\":\"e76c29cb4353\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/financial-services\",\"title\":\"Services financiers\"},{\"_key\":\"5d891afbc048\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"map-01\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/travel-hospitality\",\"title\":\"Voyages et hébergement\"},{\"_key\":\"fa8ecd329386\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/media-entertainment\",\"title\":\"Médias et divertissement\"},{\"_key\":\"f0b81fe7e5e1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"play\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/on-demand\",\"title\":\"À la demande\"},{\"_key\":\"bd9b98bde7d2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"heart-rounded\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/qsr\",\"title\":\"Restauration rapide\"}]},{\"_key\":\"f5d12a81c390\",\"_type\":\"navItemList\",\"heading\":\"Braze pour\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-01\",\"provider\":\"braze\"},\"link\":\"/fr/braze-for-engineering\",\"title\":\"Ingénierie\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"_type\":\"featuredContentCard\",\"content\":{\"_type\":\"guide\",\"featuredImage\":{\"alt\":\"Une femme est assise sur une chaise devant une bannière sur laquelle il est écrit \\\"Évaluation de l'engagement client\\\"\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/0b42b948b714835219d204b513c037091b2bbf91-1920x1080.png\"}},\"language\":\"fr\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"pageTitle\":\"Panorama 2025 de l’engagement client dans la région EMEA\",\"slug\":{\"_type\":\"slug\",\"current\":\"2025-emea-customer-engagement-review\"}}},\"description\":\"Les marques de la région EMEA investissent plus que jamais dans le marketing. En fait, 74 % d’entre elles prévoient d’augmenter leur budget marketing en 2025.\",\"heading\":\"Panorama 2025 de l’engagement client dans la région EMEA\"}]},\"title\":\"Solutions\"},{\"_key\":\"c16a182d80e0\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"c73a41ed4314\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"4ce304ab6dfe\",\"_type\":\"navItem\",\"description\":\"Découvrez nos partenaires technologiques ou de solutions et entrez en contact avec eux.\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\",\"provider\":\"braze\"},\"link\":\"/fr/partners\",\"title\":\"Braze Alloys\"},{\"_key\":\"93df7b88a2a4\",\"_type\":\"navItem\",\"description\":\"Découvrez nos partenariats avec les plus grandes agences, sociétés de conseil et intégrateurs de systèmes au monde.\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/fr/partners/solutions-partners\",\"title\":\"Partenaires de solutions\"},{\"_key\":\"778232c055b9\",\"_type\":\"navItem\",\"description\":\"Explorez plus de 140 intégrations de partenariats technologiques\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-02\",\"provider\":\"braze\"},\"link\":\"/fr/partners/technology-partners\",\"title\":\"Partenaires technologiques\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":null,\"title\":\"Partenaires\"},{\"_key\":\"b2a01e682676\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"134d99094533\",\"_type\":\"navItemList\",\"heading\":\"Apprendre\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/fr/resources\",\"title\":\"Centre de ressources\"},{\"_key\":\"16600c98c60c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"thumbs-up\",\"provider\":\"braze\"},\"link\":\"/fr/customers\",\"title\":\"Études de cas\"},{\"_key\":\"05eabdb4e95a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/fr/resources/articles\",\"title\":\"Blog\"},{\"_key\":\"7726c804d339\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"line-chart-up-04\",\"provider\":\"braze\"},\"link\":\"/fr/resources/reports-and-guides\",\"title\":\"Rapports et guides\"},{\"_key\":\"f0643f69d3e6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/resources/videos\",\"title\":\"Vidéos (EN)\"},{\"_key\":\"1e6237729c32\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"ticket-01\",\"provider\":\"braze\"},\"link\":\"/fr/resources/webinars-and-events\",\"title\":\"Webinaires et événements\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs/fr\"},\"hasFooter\":true,\"heading\":\"Documentation utilisateur\",\"icon\":{\"_type\":\"icon\",\"name\":\"file-question-02\",\"provider\":\"braze\"}}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Progresser\",\"navItems\":[{\"_key\":\"f5c7809578b6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/customer-community\",\"title\":\"Communauté de clients Bonfire (EN)\"},{\"_key\":\"e24cbe6f7eb1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/fr\",\"title\":\"Braze Learning\"},{\"_key\":\"4b9b04860bd2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-04\",\"provider\":\"braze\"},\"link\":\"/customer-champions\",\"title\":\"Ambassadeurs Braze (EN)\"},{\"_key\":\"187b2f624c3d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification-fr\",\"title\":\"Certification\"}]},{\"_key\":\"437c2df32bb1\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Accompagner\",\"navItems\":[{\"_key\":\"7faad9927174\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"help-circle\",\"provider\":\"braze\"},\"link\":\"/fr/success\",\"title\":\"Aperçu du service d'assistance\"},{\"_key\":\"6e2d6ed6eaf6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/fr/customer-support-services\",\"title\":\"Services professionnels\"},{\"_key\":\"a69cf0162381\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"headphones-02\",\"provider\":\"braze\"},\"link\":\"/fr/customer-success\",\"title\":\"Satisfaction client\"}]}]},\"title\":\"Ressources\"},{\"_key\":\"57a794378479\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"5c51fa720c20\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"_type\":\"navItem\",\"description\":\"Découvrez comment Braze est devenue la principale plateforme d'engagement client.\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/fr/company\",\"title\":\"À propos de nous\"},{\"_key\":\"09f6b770db33\",\"_type\":\"navItem\",\"description\":\"Consultez notre actualité, nos statistiques et nos résultats financiers.\",\"icon\":{\"_type\":\"icon\",\"name\":\"switch-horizontal-01\",\"provider\":\"braze\"},\"link\":\"https://investors.braze.com/\",\"title\":\"Relations avec les investisseurs (EN)\"},{\"_key\":\"311e09b9fefc\",\"_type\":\"navItem\",\"description\":\"Découvrez nos offres d'emploi et les raisons de la popularité de notre environnement de travail.\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"title\":\"Carrières (EN)\"},{\"_key\":\"e4a311c70601\",\"_type\":\"navItem\",\"description\":\"Explorez nos données environnementales, sociales et de gouvernance d'entreprise.\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"title\":\"ESG (EN)\"},{\"_key\":\"a47094f6fdaf\",\"_type\":\"navItem\",\"description\":\"Découvrez les derniers événements survenus à Braze.\",\"icon\":{\"_type\":\"icon\",\"name\":\"announcement-01\",\"provider\":\"braze\"},\"link\":\"/company/news\",\"title\":\"Actualités (EN)\"},{\"_key\":\"72d32f7ad851\",\"_type\":\"navItem\",\"description\":\"Consultez nos mentions légales, politiques, déclarations de conformité et plus encore.\",\"icon\":{\"_type\":\"icon\",\"name\":\"building-08\",\"provider\":\"braze\"},\"link\":\"/fr/company/legal\",\"title\":\"Juridique (EN)\"}]}],\"navSectionFooter\":{\"hasFooter\":false}},\"navFooter\":{\"cta\":{\"buttonStyle\":\"purple-link\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-02\",\"provider\":\"braze\"},\"link\":\"/fr/company/contact\",\"text\":\"Nous contacter\"},\"hasFooter\":true,\"heading\":\"Vous cherchez autre chose ?\"},\"navLink\":null,\"rightSection\":null,\"title\":\"Braze\"}],\"className\":\"border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto\"}],[\"$\",\"$L38\",null,{\"href\":\"/fr/search\",\"className\":\"xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4\",\"aria-label\":\"Rechercher\",\"trackingText\":\"Rechercher\",\"children\":[\"$\",\"svg\",null,{\"width\":16,\"height\":16,\"role\":\"img\",\"aria-label\":\"search-sm\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#search-sm\"}]}]}],[\"$\",\"$L3b\",null,{\"languages\":[{\"_key\":\"987a93b98cda\",\"_type\":\"language\",\"languageCode\":\"en-us\",\"title\":\"English\"},{\"_key\":\"6d2a2bad909c\",\"_type\":\"language\",\"languageCode\":\"fr\",\"title\":\"Français\"},{\"_key\":\"608fde5e8797\",\"_type\":\"language\",\"languageCode\":\"ja\",\"title\":\"日本語\"},{\"_key\":\"2e6ce26d5e16\",\"_type\":\"language\",\"languageCode\":\"ko\",\"title\":\"한국어\"},{\"_key\":\"1eafe2c6d6bc\",\"_type\":\"language\",\"languageCode\":\"pt-br\",\"title\":\"Português BR\"}]}],[\"$\",\"$L3a\",null,{\"navItems\":[{\"_key\":\"f02bb2375c46\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"rightSection\":null,\"title\":\"Login\"},{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/fr/get-started\",\"rightSection\":null,\"title\":\"Commencer\"}],\"className\":\"flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0\"}]]}]]}]]}],[\"$\",\"main\",null,{\"children\":[\"$\",\"$L14\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$1d\",\"children\",\"$3f\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L15\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Braze\"]}],[\"$\",\"p\",null,{\"children\":[\"L’engagement,\"]}],[\"$\",\"p\",null,{\"children\":[\"réinventé.\"]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L24\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L33\",null,{\"alt\":\"Discord\",\"src\":\"$40\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L24\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L33\",null,{\"alt\":\"Twitter\",\"src\":\"$41\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L24\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L33\",null,{\"alt\":\"Linkedin\",\"src\":\"$42\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"e2cec5077444\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"73261f1d0b89\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Aperçu\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"e4fbe39d4d90\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Pourquoi Braze\",\"children\":\"Pourquoi Braze\"}],false,false,false]}],[\"$\",\"div\",\"741de93d71b8596c0922e16b9cf4053c\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Aperçu de la plateforme Braze\",\"children\":\"Aperçu de la plateforme Braze\"}],false,false,false]}],[\"$\",\"div\",\"24a0e7d60deb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Fonctionnement de Braze\",\"children\":\"Fonctionnement de Braze\"}],false,false,false]}],[\"$\",\"div\",\"69a7e854fa4f\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Produit\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"7541fbf00d65\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/braze-data-platform\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Plateforme de données Braze\",\"children\":\"Plateforme de données Braze\"}],false,false,false]}],[\"$\",\"div\",\"30f282d8a662\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"4e5c7e98606da91b2243bc187b576b83\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Rapports\",\"children\":\"Rapports\"}],false,false,false]}],[\"$\",\"div\",\"2f856be7694229b62d8e683df4f46d7e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Orchestration des parcours\",\"children\":\"Orchestration des parcours\"}],false,false,false]}],[\"$\",\"div\",\"bad5a795eaa329352179ec6a190bb1af\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/testing-experimentation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Expérimentation\",\"children\":\"Expérimentation\"}],false,false,false]}],[\"$\",\"div\",\"b167364e700b35aa10fe4c56a98f67d9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Communication cross-canal\",\"children\":\"Communication cross-canal\"}],false,false,false]}],[\"$\",\"div\",\"159ed3e017f2f2531070bcf9997cd7ae\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"E-mail\",\"children\":\"E-mail\"}],false,false,false]}],[\"$\",\"div\",\"1ffe1ad111ec80ae1c60f42fcd43182e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about SMS\",\"children\":\"SMS\"}],false,false,false]}],[\"$\",\"div\",\"98be8160ce281f29b8ccf5b420988c7a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"5595f9290ed7222435d424735df035b9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Communication mobile\",\"children\":\"Communication mobile\"}],false,false,false]}],[\"$\",\"div\",\"2f5cea5293210842f761c3f0d9c0b7dc\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Communication web\",\"children\":\"Communication web\"}],false,false,false]}],[\"$\",\"div\",\"de4f268b08b4f5b758a5658b89592ee4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Synchronisation des audiences des médias\",\"children\":\"Synchronisation des audiences des médias\"}],false,false,false]}],[\"$\",\"div\",\"71a35d0a2bf1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"f8d482c09cd1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L33\",\"21c96b154183\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L33\",\"d8f239c8e41e\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"2868cde74456\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"df008048f4d0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Solutions\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0cfb6fe4dfe3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Vente au détail et e-commerce\",\"children\":\"Vente au détail et e-commerce\"}],false,false,false]}],[\"$\",\"div\",\"12fcff8cca81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Services financiers\",\"children\":\"Services financiers\"}],false,false,false]}],[\"$\",\"div\",\"4052f39f0b14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Voyages et hébergement\",\"children\":\"Voyages et hébergement\"}],false,false,false]}],[\"$\",\"div\",\"5965626c20cb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Médias et divertissement\",\"children\":\"Médias et divertissement\"}],false,false,false]}],[\"$\",\"div\",\"b214b4e87f50\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"À la demande\",\"children\":\"À la demande\"}],false,false,false]}],[\"$\",\"div\",\"de9018cb5f84\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Restauration rapide\",\"children\":\"Restauration rapide\"}],false,false,false]}],[\"$\",\"div\",\"36cc659f7c80\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze pour l'ingénierie\",\"children\":\"Braze pour l'ingénierie\"}],false,false,false]}],[\"$\",\"div\",\"7055a7e35a70\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Entreprise\"}],false,false,false,false,false]}],[\"$\",\"div\",\"774cff2c99d7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"À propos de nous\",\"children\":\"À propos de nous\"}],false,false,false]}],[\"$\",\"div\",\"c5bec2e53acb29909ccabbdd2517008e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Carrières (EN)\",\"children\":\"Carrières (EN)\"}],false,false,false]}],[\"$\",\"div\",\"bdd582aa0b81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Actualités (EN)\",\"children\":\"Actualités (EN)\"}],false,false,false]}],[\"$\",\"div\",\"34e407082fc92350c39485695c0ecad1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Relations avec les investisseurs (EN)\",\"children\":\"Relations avec les investisseurs (EN)\"}],false,false,false]}],[\"$\",\"div\",\"01b5a9c92904888242495115390d09d5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"ESG (EN)\",\"children\":\"ESG (EN)\"}],false,false,false]}],[\"$\",\"div\",\"5f98ea2f39ce\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Juridique (EN)\",\"children\":\"Juridique (EN)\"}],false,false,false]}],[\"$\",\"div\",\"55519f6237ffdd5430010d5f562f4308\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Nous contacter et sites\",\"children\":\"Nous contacter et sites\"}],false,false,false]}]]}],[\"$\",\"div\",\"7f53ad245a15\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L24\",null,{\"href\":\"/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Ressources\",\"children\":\"Ressources\"}],false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Études de cas\",\"children\":\"Études de cas\"}],false,false,false]}],[\"$\",\"div\",\"d291c07717a1f30daefe9ab43c1aaf8d\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"403d67a880365106246f1d3328481ec7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Rapports et guides\",\"children\":\"Rapports et guides\"}],false,false,false]}],[\"$\",\"div\",\"034ce97a887816e75476588278316230\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Vidéos (EN)\",\"children\":\"Vidéos (EN)\"}],false,false,false]}],[\"$\",\"div\",\"e755f61f18b94c566affd4a95a3fd4f7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Webinaires et événements\",\"children\":\"Webinaires et événements\"}],false,false,false]}],[\"$\",\"div\",\"3ba7d46c0e532d50fc43a921b9f0ff5e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://learning.braze.com/page/fr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Apprentissage\",\"children\":\"Apprentissage\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L24\",null,{\"href\":\"/docs\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentation\",\"children\":\"Documentation\"}],false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://www.braze.com/docs/fr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Portail de documentation\",\"children\":\"Portail de documentation\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/docs/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Guide d’utilisation\",\"children\":\"Guide d’utilisation\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/docs/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Guide du développeur\",\"children\":\"Guide du développeur\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Partenaires\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys : Tous les partenaires\",\"children\":\"Braze Alloys : Tous les partenaires\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Portail des partenaires (EN)\",\"children\":\"Portail des partenaires (EN)\"}],false,false,false]}]]}],[\"$\",\"div\",\"233e3794535bd36b139f3a24384725d8\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Rapport clés\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/resources/reports-and-guides/2025-emea-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Panorama 2025 de l’engagement client dans la région EMEA\",\"children\":\"Panorama 2025 de l’engagement client dans la région EMEA\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Assistance\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Présentation de l'assistance\",\"children\":\"Présentation de l'assistance\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Service client\",\"children\":\"Service client\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/fr/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Succès des clients\",\"children\":\"Succès des clients\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Liens utiles\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Statut du système (EN)\",\"children\":\"Statut du système (EN)\"}],false,false,false]}],[\"$\",\"div\",\"03431faf86184efd3d895b5a10ebee23\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L24\",null,{\"href\":\"/docs/help/support#access-the-support-portal \",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Assistance technique\",\"children\":\"Assistance technique\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2026,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Tous droits réservés\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"type\":\"button\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Politique en matière cookies\"}]}],[\"$\",\"$L3c\",null,{}],[\"$\",\"$L3d\",null,{}],[[\"$\",\"$L24\",\"f9e78a4bc0f8\",{\"href\":\"/fr/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Politique de confidentialité\"}],[\"$\",\"$L24\",\"39b81d1cf97d\",{\"href\":\"/fr/company/legal/preferences\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Centre de préférences\"}],[\"$\",\"$L24\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Plan du site\"}]]]}]]}]}]]\n"])</script></body></html>