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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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aria-label="Link to technology partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/technology-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to heap" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/technology-partners/heap">Heap</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/technology-partners"},{"@type":"ListItem","position":2,"name":"Heap","item":"https://www.braze.com/partners/technology-partners/heap"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div 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whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Data+%26+Analytics">Data & Analytics</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Analytics">Analytics</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex 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Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Heap?</h3><div class="flex flex-col gap-6"><p>Heap is the analytics solution for digital teams that makes it possible to understand customer behavior at scale with a complete view of the customer journey. Unlike legacy analytics tools that rely on manual event tracking and reliance on expensive engineering resources, Heap automates both data capture and insights generation, pointing to new opportunities only Heap can surface.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Marketers can seamlessly sync behavioral segments created in Heap to Braze for campaign targeting. Additionally, Heap can ingest events from Braze to enrich customer profiles and understand the efficacy of marketing campaigns on driving targeted user behavior.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" 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class="text-sm font-bold text-gray-500">August 31, 2018</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Spring 2022 Product Release: New Ways to Reach Customers, Additional Partner Integrations With Shopify, Heap, and Microsoft, Plus Next Generation SDKs for Developers" href="/resources/articles/braze-spring-2022-product-release"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Spring 2022 Product Release: New Ways to Reach Customers, Additional Partner Integrations With Shopify, Heap, and Microsoft, Plus Next Generation SDKs for Developers" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd5d129fdd945bb090c922ce05853d64b936356cd-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd5d129fdd945bb090c922ce05853d64b936356cd-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd5d129fdd945bb090c922ce05853d64b936356cd-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">12<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Spring 2022 Product Release: New Ways to Reach Customers, Additional Partner Integrations With Shopify, Heap, and Microsoft, Plus Next Generation SDKs for Developers</h4><span class="text-sm font-bold text-gray-500">May 03, 2022</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img 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href="/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Retail & eCommerce" href="/solutions/retail-and-ecommerce">Retail & eCommerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Financial Services" href="/solutions/financial-services">Financial Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Travel & Hospitality" href="/solutions/travel-hospitality">Travel & Hospitality</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media & Entertainment" href="/solutions/media-entertainment">Media & Entertainment</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Gaming" href="/solutions/gaming">Gaming</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="On Demand" href="/solutions/on-demand">On Demand</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Optimize Onboarding" href="/solutions/optimize-onboarding">Optimize Onboarding</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Boost Productivity" href="/product/boost-productivity">Boost Productivity</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Improve Acquisition" href="/solutions/improve-acquisition">Improve Acquisition</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reduce Churn" href="/solutions/reduce-churn">Reduce Churn</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Increase Engagement" href="/solutions/increase-engagement">Increase Engagement</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze for Engineering" href="/braze-for-engineering">Braze for Engineering</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Company</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="About Us" href="/company">About Us</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Careers" href="/company/careers">Careers</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="News" href="/company/news">News</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Investor Relations" href="https://investors.braze.com/overview/default.aspx">Investor Relations</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about ESG" href="https://esg.braze.com/overview/default.aspx">ESG</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Legal" href="/company/legal">Legal</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 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Used alongside other metrics, session length can help pinpoint where users are spending time productively (or getting stuck).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ad0727a1292\",\"_type\":\"block\",\"children\":[{\"_key\":\"acbd463386d2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Retention and churn rate\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"45955909d516\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f0482b11141\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Are users staying over time?\"},{\"_key\":\"8d8238c158e5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Retention metrics show how many users continue to engage with your product after sign-up or activation. Churn metrics capture the opposite. Both are essential for understanding long-term engagement patterns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed2940055dc3\",\"_type\":\"anchor\",\"anchorId\":\"PES\"},{\"_key\":\"48f8dea78eca\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a51e0b8a605\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is the Product Engagement Score (PES)?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b78c355e4fd2\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c6d51da3f06\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Product Engagement Score (PES) is a composite metric designed to give teams a quick snapshot of overall product health. It combines three key product engagement metrics—\"},{\"_key\":\"3fbf6b34ad38\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"adoption, stickiness, and growth\"},{\"_key\":\"e69f4f74d561\",\"_type\":\"span\",\"marks\":[],\"text\":\"—into a single score.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"928afd74043b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b04f67eaafa5\",\"_type\":\"span\",\"marks\":[],\"text\":\"How is PES calculated?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d7622ee7b64e\",\"_type\":\"block\",\"children\":[{\"_key\":\"e846fed3a618\",\"_type\":\"span\",\"marks\":[],\"text\":\"The formula is straightforward:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a97a38baa36e\",\"_type\":\"block\",\"children\":[{\"_key\":\"521a677b35d8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"(Adoption + Stickiness + Growth) ÷ 3 = Product Engagement Score\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a70e76def3f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b2587759fb6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Adoption\"},{\"_key\":\"b904b2f4c0d8\",\"_type\":\"span\",\"marks\":[],\"text\":\" reflects how many users are actively using core features\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"68f5379ef276\",\"_type\":\"block\",\"children\":[{\"_key\":\"a19c9f80edd6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Stickiness\"},{\"_key\":\"6a74ae85cd2f\",\"_type\":\"span\",\"marks\":[],\"text\":\" measures how often users return (typically DAU/MAU ratio)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b0b7d555418b\",\"_type\":\"block\",\"children\":[{\"_key\":\"30038d70f121\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Growth\"},{\"_key\":\"b66d87af1037\",\"_type\":\"span\",\"marks\":[],\"text\":\" looks at how your active user base is changing over time\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66758f2efe95\",\"_type\":\"richImage\",\"alt\":\"a purple background with the words product engagement score on it\",\"asset\":{\"_ref\":\"image-61a58b03105c4c9e4d96963438ad7324630cf368-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"392705108632\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d80802ab88d\",\"_type\":\"span\",\"marks\":[],\"text\":\"This average gives you a directional benchmark. If the score is trending up, engagement is generally improving. If it’s falling, it may be time to investigate friction points, underused features, or drop-off patterns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d5978f87fc9\",\"_type\":\"block\",\"children\":[{\"_key\":\"780eabd41b9e\",\"_type\":\"span\",\"marks\":[],\"text\":\"When to use PES and when not to\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e0aecb73ae8c\",\"_type\":\"block\",\"children\":[{\"_key\":\"3835e15e4a97\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Product Engagement Score is helpful when you want a high-level view or need a simple way to track change over time. But like any composite metric, it has limits. PES doesn’t tell you \"},{\"_key\":\"dec98cfbb258\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"why\"},{\"_key\":\"ba1d48e0fb2c\",\"_type\":\"span\",\"marks\":[],\"text\":\" engagement is shifting or which part of the user experience is driving the trend.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ee09575e869b\",\"_type\":\"block\",\"children\":[{\"_key\":\"09a8e38479a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s best used alongside other product engagement metrics—especially behavioral and segment-based data—to get a fuller picture. Context matters, and what “good” looks like will vary by product, lifecycle stage, and business model.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"32c29743d91c\",\"_type\":\"anchor\",\"anchorId\":\"how\"},{\"_key\":\"6c8efabd922e\",\"_type\":\"block\",\"children\":[{\"_key\":\"0dae64e0d0e7\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to measure product engagement effectively\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6d8a1efab336\",\"_type\":\"block\",\"children\":[{\"_key\":\"92220896fd83\",\"_type\":\"span\",\"marks\":[],\"text\":\"There’s no universal formula for how to measure product engagement—but there are proven ways to approach it. The key is to \"},{\"_key\":\"f572d3f6bebc\",\"_type\":\"span\",\"marks\":[\"9865a10595c0\"],\"text\":\"track meaningful behaviors\"},{\"_key\":\"cce67a47c869\",\"_type\":\"span\",\"marks\":[],\"text\":\" over time and link them to user value, not just surface activity.\"}],\"markDefs\":[{\"_key\":\"9865a10595c0\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/measuring-customer-engagement-to-drive-value\"}],\"style\":\"normal\"},{\"_key\":\"739a323eb63f\",\"_type\":\"block\",\"children\":[{\"_key\":\"06237b417f45\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how to build a measurement approach that works:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ef5b9b442a1f\",\"_type\":\"block\",\"children\":[{\"_key\":\"35525ae15f7f\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Track behaviors tied to value\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b5690d72c261\",\"_type\":\"block\",\"children\":[{\"_key\":\"63a482b76588\",\"_type\":\"span\",\"marks\":[],\"text\":\"Look beyond logins. Focus on what users are doing \"},{\"_key\":\"63dff36c7757\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"once they’re inside\"},{\"_key\":\"4abe8ff5fb37\",\"_type\":\"span\",\"marks\":[],\"text\":\" the product. That might include creating a project, completing a task, using a specific feature, or reaching a known “aha” moment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9df77ca8813a\",\"_type\":\"block\",\"children\":[{\"_key\":\"1275a4291106\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Define your key events\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"787d190737fa\",\"_type\":\"block\",\"children\":[{\"_key\":\"22618abfc279\",\"_type\":\"span\",\"marks\":[],\"text\":\"Identify the actions that matter most at each stage of the user journey. For example:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"786ff8318777\",\"_type\":\"block\",\"children\":[{\"_key\":\"b7c3f6224e96\",\"_type\":\"span\",\"marks\":[],\"text\":\"During onboarding: Completing setup steps\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4c268a292f3a\",\"_type\":\"block\",\"children\":[{\"_key\":\"81746d4ee761\",\"_type\":\"span\",\"marks\":[],\"text\":\"In early use: Repeating key actions or exploring multiple features\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8ee7ff307ddd\",\"_type\":\"block\",\"children\":[{\"_key\":\"078c93bdd1b2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Long term: Upgrading or inviting others\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e1fd8b3fdc8f\",\"_type\":\"block\",\"children\":[{\"_key\":\"2aa2206a7cf1\",\"_type\":\"span\",\"marks\":[],\"text\":\"These events become the backbone of your product engagement tracking.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1c70afa0ec18\",\"_type\":\"block\",\"children\":[{\"_key\":\"33dad87fd7b9\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Segment by lifecycle and/or persona\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"279a78a1ee07\",\"_type\":\"block\",\"children\":[{\"_key\":\"53f5e94eeafa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Not all users behave the same—or need to. Break engagement data down by cohort, plan type, geography, user role, or other relevant characteristics to reveal deeper insights. What’s normal for a new user may signal a red flag for a longtime one.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"67fa61def6ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"8bb0560e3739\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Combine quantitative and qualitative data\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0e51cb76db53\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9e1991ad9c3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Usage data tells you \"},{\"_key\":\"57e80c1dae3f\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"what’s happening\"},{\"_key\":\"59f762c3e86f\",\"_type\":\"span\",\"marks\":[],\"text\":\". Feedback, NPS, and survey data help explain \"},{\"_key\":\"88a579863cfd\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"why\"},{\"_key\":\"3d706ac58482\",\"_type\":\"span\",\"marks\":[],\"text\":\". Together, they give you a more complete picture of product engagement and help teams respond more effectively.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f3c5de00458\",\"_type\":\"block\",\"children\":[{\"_key\":\"c02834e2399a\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Measure over time, not in isolation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"10fd9e22a0ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b21c90c1b93\",\"_type\":\"span\",\"marks\":[],\"text\":\"Single-session data has its place, but real engagement shows up in patterns. Look for trends: Are users logging in more often? Are more features being used over time? Are activation rates improving quarter over quarter?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f2a3f8d00ea1\",\"_type\":\"anchor\",\"anchorId\":\"common\"},{\"_key\":\"8720fdccb052\",\"_type\":\"block\",\"children\":[{\"_key\":\"535e308945fa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Common use cases for measuring product engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"32e19231e05c\",\"_type\":\"block\",\"children\":[{\"_key\":\"def0702dac55\",\"_type\":\"span\",\"marks\":[],\"text\":\"Understanding how users engage with your product uncovers insights that go far beyond basic usage stats. Here are some of the most common ways teams use product engagement data to inform strategy and improve performance:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f9a481b61694\",\"_type\":\"block\",\"children\":[{\"_key\":\"8021d1082209\",\"_type\":\"span\",\"marks\":[],\"text\":\"Onboarding optimization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e2814b50141e\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd858572dad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Engagement data shows where new users succeed—or stall. By tracking which steps are completed (and which are skipped), you can refine your onboarding flow, reduce drop-off, and help more users reach their “aha” moment faster.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4ed3622e7a94\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae358fe29b61\",\"_type\":\"span\",\"marks\":[],\"text\":\"Feature discovery\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d57f69fee309\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2030ea924fe\",\"_type\":\"span\",\"marks\":[],\"text\":\"Just because a feature exists doesn’t mean it’s being used. Product engagement metrics help you identify which features are underutilized, and whether that’s due to discoverability, relevance, or usability. From there, you can adjust messaging, UI design, or rollout timing to increase adoption.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed27c31ffbbe\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc3c96047924\",\"_type\":\"span\",\"marks\":[],\"text\":\"Retention analysis\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"8c2d96b3db07\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8b30b2d6402\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ongoing engagement is one of the strongest predictors of retention. By mapping usage patterns over time, you can see what healthy engagement looks like, and spot early signs of churn before they become irreversible.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d3774abaab3a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a990112f587d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Churn risk identification\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9073ece45f2d\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b8274a7ec94\",\"_type\":\"span\",\"marks\":[],\"text\":\"If engagement starts to drop, it’s often a signal that something’s not working. Maybe users aren’t finding what they need, or they’ve hit a barrier. Tracking declining usage helps you intervene early with targeted re-engagement messaging or support.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"866c040c3e4e\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b1b480a20c4\",\"_type\":\"span\",\"marks\":[\"ff72ddd5d568\"],\"text\":\"Segmentation\"},{\"_key\":\"fa2aab72b878\",\"_type\":\"span\",\"marks\":[],\"text\":\" and personalization\"}],\"markDefs\":[{\"_key\":\"ff72ddd5d568\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/guide-to-behavioral-segmentation\"}],\"style\":\"h3\"},{\"_key\":\"2da95bcc3434\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3a11925163a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Grouping users based on behavior allows you to deliver more relevant experiences—whether that’s contextual tooltips, targeted campaigns, or personalized recommendations. Engagement data helps tailor messaging to what each user actually needs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7ef7e59a82d8\",\"_type\":\"anchor\",\"anchorId\":\"tools\"},{\"_key\":\"404b5f79dd8c\",\"_type\":\"block\",\"children\":[{\"_key\":\"fefa33e773f9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tools and platforms to track product engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0a0eda07fefa\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5581fa7ea0e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tracking product engagement relies on having the right tools in place—ones that can capture in-product behavior, surface actionable insights, and support meaningful follow-up across the customer journey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"02cb0e1effd1\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ed1d7185094\",\"_type\":\"span\",\"marks\":[],\"text\":\"Depending on your goals, you might use a combination of analytics, in-product experience platforms, and engagement tools to get a full picture of what users are doing and how they’re responding. It’s important that these platforms speak to each other and are based on streaming data so you can get a complete, in-the-moment picture.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"18af3a86697d\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f0a316cb8e5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Event and product analytics\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4d692e8ad8ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ee88aa57b58\",\"_type\":\"span\",\"marks\":[],\"text\":\"Analytics tools like \"},{\"_key\":\"f481c7ebb439\",\"_type\":\"span\",\"marks\":[\"66ce1fd5bfef\"],\"text\":\"Mixpanel\"},{\"_key\":\"951b07049a2b\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"6909659f73a7\",\"_type\":\"span\",\"marks\":[\"1d3c76bb1853\"],\"text\":\"Amplitude\"},{\"_key\":\"72b8f8c67c57\",\"_type\":\"span\",\"marks\":[],\"text\":\", or \"},{\"_key\":\"e72caae6cff0\",\"_type\":\"span\",\"marks\":[\"106a5ac63441\"],\"text\":\"Heap\"},{\"_key\":\"09302847445d\",\"_type\":\"span\",\"marks\":[],\"text\":\" are commonly used to track specific in-product events—such as feature usage, funnel drop-off, or milestone completions. They allow teams to:\"}],\"markDefs\":[{\"_key\":\"66ce1fd5bfef\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/mixpanel\"},{\"_key\":\"1d3c76bb1853\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/amplitude\"},{\"_key\":\"106a5ac63441\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/heap\"}],\"style\":\"normal\"},{\"_key\":\"41907e6b4263\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4c8b5d4578f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Define custom events tied to key engagement moments\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ebe8c4cb8b33\",\"_type\":\"block\",\"children\":[{\"_key\":\"f371b299542a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Analyze user journeys and behavior over time\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46c343e5450e\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a82c3b9cd44\",\"_type\":\"span\",\"marks\":[],\"text\":\"Segment usage by cohort, geography, or account type\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c685fc35c799\",\"_type\":\"block\",\"children\":[{\"_key\":\"abc51c33e79c\",\"_type\":\"span\",\"marks\":[],\"text\":\"This kind of data helps product teams understand what’s working, and where users are struggling to engage.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"379fc7c83f91\",\"_type\":\"block\",\"children\":[{\"_key\":\"61f6eb5461c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement platforms\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4fbbca0198fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a4495550b74\",\"_type\":\"span\",\"marks\":[],\"text\":\"To go a step further, customer engagement platforms bring product data into a broader, cross-channel strategy—so you can act on what you learn. For example, if a user hasn’t completed onboarding or hasn't tried a core feature, you can trigger a relevant message via email, push, or in-app notification.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a649013b71fa\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f90c669c489\",\"_type\":\"span\",\"marks\":[],\"text\":\"How Braze supports product engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"450e5876d5ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"adf2f35ef98f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze brings product engagement and customer engagement together. With real-time behavioral tracking, flexible segmentation, and orchestration tools like \"},{\"_key\":\"1ba75036e312\",\"_type\":\"span\",\"marks\":[\"e613a68aa397\"],\"text\":\"Canvas\"},{\"_key\":\"d21a69eb41af\",\"_type\":\"span\",\"marks\":[],\"text\":\", teams can create dynamic journeys that respond to how users are interacting with the product.\"}],\"markDefs\":[{\"_key\":\"e613a68aa397\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"00283a01ccca\",\"_type\":\"block\",\"children\":[{\"_key\":\"995385dcf924\",\"_type\":\"span\",\"marks\":[],\"text\":\"Track in-product actions and user attributes in real time\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8deae8ae026f\",\"_type\":\"block\",\"children\":[{\"_key\":\"5963f04c22f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Segment users by feature usage, frequency, or churn risk\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"efd26485e392\",\"_type\":\"block\",\"children\":[{\"_key\":\"62e4891eb621\",\"_type\":\"span\",\"marks\":[],\"text\":\"Trigger relevant, personalized messages across in-app, email, push, and more\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"47dbc0d73435\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d0baeed0e51\",\"_type\":\"span\",\"marks\":[],\"text\":\"Connect product signals to lifecycle campaigns that support long-term retention\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"09ab466ea010\",\"_type\":\"block\",\"children\":[{\"_key\":\"feb18e3923cb\",\"_type\":\"span\",\"marks\":[\"c4a8951e4708\"],\"text\":\"Connecting product analytics with your engagement platform\"},{\"_key\":\"57db99329eb5\",\"_type\":\"span\",\"marks\":[],\"text\":\" can also help close the gap between insight and action—supporting more timely and relevant experiences.\"}],\"markDefs\":[{\"_key\":\"c4a8951e4708\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/how-to-add-product-analytics-to-braze-a-one-two-punch-for-creating-authentic-customer-engagements\"}],\"style\":\"normal\"},{\"_key\":\"27f268ca75bd\",\"_type\":\"anchor\",\"anchorId\":\"best\"},{\"_key\":\"9c397a52db4e\",\"_type\":\"block\",\"children\":[{\"_key\":\"4beecf5cac75\",\"_type\":\"span\",\"marks\":[],\"text\":\"Best practices to improve product engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8c929e40fa7d\",\"_type\":\"block\",\"children\":[{\"_key\":\"810b544f0004\",\"_type\":\"span\",\"marks\":[],\"text\":\"Improving product engagement means helping users find value faster, and return more often. That starts with understanding where they’re getting stuck, what they’re using (or ignoring), and how you can guide them toward success in the moments that matter.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c0da64b7e5d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a78268d32bb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are five proven ways to improve product engagement:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7e19c1f4571b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3d78080fd15\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Deliver contextual onboarding\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"551095b872ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"65a9269ff0bb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rather than showing every feature up front, guide users through the product based on what they’ve already done—or haven’t. Onboarding flows that respond to real-time behavior are more effective at helping users reach their goals and adopt key features.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a2bbcf8e32e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7e3c3871dd1\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze, you can trigger in-app messages or emails when users complete a milestone, skip a step, or go inactive during onboarding.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bff4c19832c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"43bf6dc17fa8\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Announce new features at the right time\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"fb00728fbd65\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e8ab2c86748\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dropping a release note isn’t enough. 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Personalize based on behavior\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"18882a1772df\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd9273acaa1a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Not all users want or need the same thing. Segment users by their role, plan, activity level, or feature usage—then tailor messaging and product experiences to match. This can include dynamic content, personalized product recommendations, or customized flows depending on where a user is in their journey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9341626a5587\",\"_type\":\"block\",\"children\":[{\"_key\":\"7634914e665a\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Build feedback loops\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2b899a926b5c\",\"_type\":\"block\",\"children\":[{\"_key\":\"89c9acbe6bb1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use in-product surveys, NPS scores, or support data to capture what users are thinking—not just what they’re doing. This helps you understand intent, surface feature requests, and fix pain points that don’t show up in analytics alone.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3b3d42104724\",\"_type\":\"anchor\",\"anchorId\":\"final\"},{\"_key\":\"33bf47575f43\",\"_type\":\"block\",\"children\":[{\"_key\":\"2aebdcb1d86d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Final thoughts on improving product engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0a3c83d7383e\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbce182e78ac\",\"_type\":\"span\",\"marks\":[],\"text\":\"Strong product engagement is shaped by the experiences you create, the friction you remove, and the relevance you deliver over time. When teams track how users behave inside the product and respond in real time, they’re better equipped to build journeys that keep users active, satisfied, and progressing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"72603a87a4bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"a19b17ffd044\",\"_type\":\"span\",\"marks\":[],\"text\":\"From onboarding to re-engagement, each touchpoint is an opportunity to \"},{\"_key\":\"b1233acba999\",\"_type\":\"span\",\"marks\":[\"f9ece0650358\"],\"text\":\"deepen connection\"},{\"_key\":\"04c7aea19448\",\"_type\":\"span\",\"marks\":[],\"text\":\". And with the right tools in place, you can move from passively measuring engagement to actively improving it—both inside your product and across channels.\"}],\"markDefs\":[{\"_key\":\"f9ece0650358\",\"_type\":\"link\",\"href\":\"https://www.braze.com/solutions/increase-engagement\"}],\"style\":\"normal\"},{\"_key\":\"bdf371cab79c\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"7a16cfc87ad8\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Connect with sales\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"}}],\"heading\":\"Ready to grow? Talk to our sales team.\"},{\"_key\":\"05bcd5d9a55c\",\"_type\":\"anchor\",\"anchorId\":\"faq\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/d6365afef6f89cd0fb3846ca40d175adf38f7fa2-1920x1080.png\",\"publishedDate\":\"2025-08-29T08:21:37.857Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e48c323e6ad97611839f04cae30b32d7a3469202-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Learn what product engagement is, why it matters, how to measure it with key metrics like adoption, frequency, and depth, and how to improve it.\",\"pageTitle\":\"Product Engagement: How to Measure \u0026 Improve It | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"product-engagement\"}},\"title\":\"Product engagement: How to measure and improve it\"},{\"_id\":\"imported-craft-222437\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"c6e4677d5a32\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6e4677d5a320\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Powered by open banking, Snoop is an award-winning, consumer-focused business that helps people spend, save, and live smarter.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b07486932a24\",\"_type\":\"block\",\"children\":[{\"_key\":\"b07486932a240\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"I spoke with Cara Norton, Head of Operations and Cofounder at Snoop, to better understand how they use Braze to achieve business goals. Norton shared how the Snoop team collaborates across marketing and engineering, increased campaign sophistication, and utilizes a cross-channel strategy.*\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7528cdafffae\",\"_type\":\"block\",\"children\":[{\"_key\":\"7528cdafffae0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Can you tell us a little bit about Snoop? I know you are one of the cofounders, so certainly would love to hear about the conception of the business.\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"db1b7ca46066\",\"_type\":\"block\",\"children\":[{\"_key\":\"db1b7ca460660\",\"_type\":\"span\",\"marks\":[],\"text\":\"A number of us left our previous roles together and decided that we were going to found Snoop with Jayne-Anne Gadhia as our executive chair. We were horrified to understand how many consumers pay for their inertia and apathy around switching products and services. In the UK, it costs consumers around 12 billion pounds every year, and that's known as the “loyalty penalty.” We really believe that an open banking-driven proposition would deliver profoundly better outcomes for consumers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5a2930071984\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a29300719840\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Snoop, you connect your bank accounts and credit cards so you can see your information in one place, which gives you a sense of control and empowerment. You are able to keep track of your regular bills, and we’ll alert you when those bills change and when we think you'd be better off making a different decision. We also provide a whole heap of money-saving tips and insights, not just deals but broader than that around like I said, how to spend smarter and to try and encourage people to spend in a different way. And that's what we're all about.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"997a9e91b414\",\"_type\":\"block\",\"children\":[{\"_key\":\"997a9e91b4140\",\"_type\":\"span\",\"marks\":[],\"text\":\"Banks have a transactional relationship with their customers. They're always going to promote their own products, they're never going to promote someone else’s because it's in their interests, right? We're trying to create an experience layer between the consumer and the bank to provide a kind of independent view of what they should be doing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b6463200c285\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6463200c2850\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What has your growth been like since you partnered with Braze?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"4c1cad9842fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c1cad9842fd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"We have 47 employees today—with three of us working in Braze day-to-day. When we first started, there were 10 cofounders, and when we first signed with Braze, I think we were up to about 15 employees in total. So we’ve grown huge amounts in 18 months.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a837111bbdb5\",\"_type\":\"block\",\"children\":[{\"_key\":\"a837111bbdb50\",\"_type\":\"span\",\"marks\":[],\"text\":\"We have two native apps, iOS and Android, and have continued building up and improving the product ever since we launched. We landed our Series A in July 2021, so that was a really big milestone for us. Since then we've carried on building and are actually rolling out a web channel this week as well.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"35e192584b46\",\"_type\":\"block\",\"children\":[{\"_key\":\"35e192584b460\",\"_type\":\"span\",\"marks\":[],\"text\":\"We have over half a million downloads now, and over 400,000 logins per month. It's gone from zero to where we are today. It’s changed massively, and Braze has been critical in that.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7e7d60ee69de\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e7d60ee69de0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Tell us about your evaluation process that ended up with you choosing Braze.\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"74b5514842ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"74b5514842ff0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Having come from a big bank previously, we knew what we wanted and what we didn't want. We knew we wanted to go with a lightweight, capable, functional, feature-rich, easy-to-use platform. We didn't have time to spend months integrating a platform into our evolving tech stack at that point, we needed something that was going to be easy to use and get started with.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"27665d442b7f\",\"_type\":\"block\",\"children\":[{\"_key\":\"27665d442b7f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"So we assessed Braze on six dimensions:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"24de6b9aa3c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"24de6b9aa3c90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Functional capabilities\"},{\"_key\":\"24de6b9aa3c91\",\"_type\":\"span\",\"marks\":[],\"text\":\" that we tested against a range of day-one aspirational use cases.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73acad642a0b\",\"_type\":\"block\",\"children\":[{\"_key\":\"73acad642a0b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cost.\"},{\"_key\":\"73acad642a0b1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Obviously, as a startup, you haven't got a lot of money. So, although it was going to be a big cost whatever we chose, the cost was obviously a big factor for us.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"30260381e28f\",\"_type\":\"block\",\"children\":[{\"_key\":\"30260381e28f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How easy it is to \"},{\"_key\":\"30260381e28f1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"integrate and configure\"},{\"_key\":\"30260381e28f2\",\"_type\":\"span\",\"marks\":[],\"text\":\". Obviously, that's important since we had limited development resources. We can’t spend forever integrating one piece of the \"},{\"_key\":\"30260381e28f3\",\"_type\":\"span\",\"marks\":[\"445916d011fe\"],\"text\":\"tech stack\"},{\"_key\":\"30260381e28f4\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"445916d011fe\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-102063\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"07653035c1a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"07653035c1a50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data privacy and security\"},{\"_key\":\"07653035c1a51\",\"_type\":\"span\",\"marks\":[],\"text\":\", which was critical as a new platform in an industry where consumers have security and privacy top of mind.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ebe3e2fc78c\",\"_type\":\"block\",\"children\":[{\"_key\":\"1ebe3e2fc78c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Ease of use\"},{\"_key\":\"1ebe3e2fc78c1\",\"_type\":\"span\",\"marks\":[],\"text\":\". Again: Limited time, limited people. We needed to have something that we understood, that was intuitive and easy to use.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"387280a01a3c\",\"_type\":\"block\",\"children\":[{\"_key\":\"387280a01a3c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The people\"},{\"_key\":\"387280a01a3c1\",\"_type\":\"span\",\"marks\":[],\"text\":\". I know that sounds a bit kind of fluffy, but it is important. We're gonna work with the company on such a critical part of our stack helping us deliver outcomes and experiences to customers, we needed to know we’d have people on our side at the company we chose.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6a5527a97198\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a5527a971980\",\"_type\":\"span\",\"marks\":[],\"text\":\"We assessed a number of different platforms, and Braze ticked every box.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b5465bc60872\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5465bc608720\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Turn back the clock a bit and tell us about your first few months with Braze. What was that like? And what resources did you use to help you get started?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"eca306ddb0e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"eca306ddb0e70\",\"_type\":\"span\",\"marks\":[],\"text\":\"We selected Braze really early on in our journey. In fact, it was the second tech decision we made after we decided to go all-in with cloud and all-in with AWS. We knew the pieces we needed to put in the jigsaw, and we just needed Braze early on so that we could get going.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f61f9f81bac9\",\"_type\":\"block\",\"children\":[{\"_key\":\"f61f9f81bac90\",\"_type\":\"span\",\"marks\":[],\"text\":\"We used some of the Braze learning modules that are available online. They were really helpful because we were not only trying to learn how to use the system and configure it in the way we wanted, we were designing the business at the same time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9cf54073fbf6\",\"_type\":\"block\",\"children\":[{\"_key\":\"9cf54073fbf60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, we called on a few favors with our lovely Braze team in the UK office, who were incredibly helpful. We just needed a little bit of reassurance that we had done it in the right way and it was gonna work. They spent a couple of hours with us just walking through everything, over and above what they needed to do contractually. It’s so helpful for any small business, especially a startup, to just have a company that doesn't go “Well, that's not in the contract, we don't wanna do that.” Here they said “Come into the office, grab a coffee, let's go through it for a couple of hours, and we’ll help you with what you need.” And that's what they did brilliantly. So that was very reassuring for us.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6fa4d37ce24c\",\"_type\":\"block\",\"children\":[{\"_key\":\"6fa4d37ce24c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Have you added any additional channels over time? And if you remember your first use case within Braze, I'd love to hear about that as well.\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c34b37884048\",\"_type\":\"block\",\"children\":[{\"_key\":\"c34b378840480\",\"_type\":\"span\",\"marks\":[],\"text\":\"I'm not telling you a lie here, we were so excited to just get a \"},{\"_key\":\"c34b378840481\",\"_type\":\"span\",\"marks\":[\"5d86522365df\"],\"text\":\"push message\"},{\"_key\":\"c34b378840482\",\"_type\":\"span\",\"marks\":[],\"text\":\" on our phone! It was amazing, genuinely, because we’d gone through so many things in our previous roles trying to get these big systems integrated, we never quite managed to get it done. And this time it was like “Oh my God, it actually just works. This is fantastic.”\"}],\"markDefs\":[{\"_key\":\"5d86522365df\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17710\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"42e8007a6fa0\",\"_type\":\"block\",\"children\":[{\"_key\":\"42e8007a6fa00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Our first true use case was really around our welcome process and our onboarding process and trying to understand as soon as someone downloaded Snoop, where did they drop out? How can we encourage them to complete registration? How could we explain what the product was as soon as they’ve launched? Does it work? Do people like the emails? So it was \"},{\"_key\":\"42e8007a6fa01\",\"_type\":\"span\",\"marks\":[\"83fdec28074d\"],\"text\":\"Canvases\"},{\"_key\":\"42e8007a6fa02\",\"_type\":\"span\",\"marks\":[],\"text\":\" that we used very early on there to try to get that in place.\"}],\"markDefs\":[{\"_key\":\"83fdec28074d\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-22915\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"cf584ae6c4e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf584ae6c4e20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Have you added additional channels over time since that initial period?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"24adf2b65125\",\"_type\":\"block\",\"children\":[{\"_key\":\"24adf2b651250\",\"_type\":\"span\",\"marks\":[],\"text\":\"We use push and \"},{\"_key\":\"24adf2b651251\",\"_type\":\"span\",\"marks\":[\"6bb193ee1a95\"],\"text\":\"email\"},{\"_key\":\"24adf2b651252\",\"_type\":\"span\",\"marks\":[],\"text\":\" predominantly, but in-app messages have been critical to us. We use them all the time, both the custom HTML ones as well as the out-of-the-box ones Braze provides. And Snoop is actually just rolling out a web channel, so we're going to start using \"},{\"_key\":\"24adf2b651253\",\"_type\":\"span\",\"marks\":[\"5a151c0f37cc\"],\"text\":\"web notifications\"},{\"_key\":\"24adf2b651254\",\"_type\":\"span\",\"marks\":[],\"text\":\" as well.\"}],\"markDefs\":[{\"_key\":\"6bb193ee1a95\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-118326\",\"_type\":\"reference\"}},{\"_key\":\"5a151c0f37cc\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17706\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"4cd15530a197\",\"_type\":\"block\",\"children\":[{\"_key\":\"4cd15530a1970\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Tell me a little bit about your tech stack as well. I assume you’ve gone beyond AWS and Braze. What are some of your other main solutions?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3a461cd30bb1\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a461cd30bb10\",\"_type\":\"span\",\"marks\":[],\"text\":\"We are cloud-native—we started with AWS, then Braze. We made a tech decision at the start: Where we thought something could really make a difference to us to be bespoke, we would make that our own intellectual property (IP) and we'd be deliberate about it. But in many cases, we knew there was no point building something if there was a SaaS platform somewhere that could do it better for us—we knew we weren’t gonna benefit from trying to rebuild Braze, for example. In addition to Braze, we use \"},{\"_key\":\"3a461cd30bb11\",\"_type\":\"span\",\"marks\":[\"c8e99edef025\"],\"text\":\"Segment\"},{\"_key\":\"3a461cd30bb12\",\"_type\":\"span\",\"marks\":[],\"text\":\", which was suggested at the start. We use \"},{\"_key\":\"3a461cd30bb13\",\"_type\":\"span\",\"marks\":[\"e6e7580b2c03\"],\"text\":\"Amplitude\"},{\"_key\":\"3a461cd30bb14\",\"_type\":\"span\",\"marks\":[],\"text\":\" as well for our app tracking, and \"},{\"_key\":\"3a461cd30bb15\",\"_type\":\"span\",\"marks\":[\"44a90c8f9b12\"],\"text\":\"Appsflyer\"},{\"_key\":\"3a461cd30bb16\",\"_type\":\"span\",\"marks\":[],\"text\":\" for attribution tracking.\"}],\"markDefs\":[{\"_key\":\"c8e99edef025\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-18000\",\"_type\":\"reference\"}},{\"_key\":\"e6e7580b2c03\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-18010\",\"_type\":\"reference\"}},{\"_key\":\"44a90c8f9b12\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17970\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"f1374329b155\",\"_type\":\"block\",\"children\":[{\"_key\":\"f1374329b1550\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Tell me about a cool or innovative use case you’re most proud of.\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"2b7e47924e12\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b7e47924e120\",\"_type\":\"span\",\"marks\":[],\"text\":\"We ran what we called a “Golden Quote'' campaign, and it was all about trying to get customers to give our switching services a try. Customers got an entry into a weekly draw where all they have to do is click out, have a look, get a quote from another provider. On Friday afternoon, we’d send a message to check in to the app to see if they’re a winner and we used a Braze custom animated HTML in-app message to tell whether they're a winner or not. And we also knew what prizes would resonate with the winners based on their transactions—so if you shop more at Amazon than Tesco, we would say we're going to give you an Amazon voucher. We were able to harness the power of the data that we have in our platform and deliver an amazing user experience as well.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b07ae88d19c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"b07ae88d19c90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Another one that comes to mind is that when you use Snoop, you connect your bank or credit card to the app and you have to re-approve that connection every 90 days. We also find that banks have some problems, which can lead to a bad experience for our customers. Braze allows us to quickly deploy messaging in the app or tell customers when there's a problem—like if a bank doesn't connect properly, or something's wrong where it's not refreshing accounts correctly. It's not particularly interesting, but it's really important because it smooths the process for customers onboarding and connecting accounts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5bc0ea4e5298\",\"_type\":\"block\",\"children\":[{\"_key\":\"5bc0ea4e52980\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How has Braze helped Snoop work more effectively and efficiently?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d4ae8fd9092a\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4ae8fd9092a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s essential for us to be nimble. 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Whether you’re a 10-person startup or a global brand, it’s essential that data access or message sending and approval capabilities are never given to the wrong person. To avoid that, many marketing platforms offer permissioning capabilities that allow brands to restrict access to data or enforce approval flows within a given team or organization.\"}],\"markDefs\":[{\"_key\":\"9dace973ff45\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12386\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"a48511c135d8\",\"_type\":\"block\",\"children\":[{\"_key\":\"a48511c135d80\",\"_type\":\"span\",\"marks\":[],\"text\":\"A lot of these permissioning tools are title-based—so access to information or the ability to send or approve messages is parceled out based on whether an individual is at a particular career level or part of a particular team. Other companies just try to pick easy cleavage points within their base of customers and assign permissions that way. 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