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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Kochava" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fce342393a02ff33fbddf1814d4a3f8646e3ea7c8-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fce342393a02ff33fbddf1814d4a3f8646e3ea7c8-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fce342393a02ff33fbddf1814d4a3f8646e3ea7c8-580x200.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Kochava</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Message+Orchestration">Message Orchestration</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Attribution">Attribution</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/message_orchestration/attribution/kochava">View Documentation</a><a href="https://www.kochava.com/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Kochava?</h3><div class="flex flex-col gap-6"><p>Kochava offers mobile attribution and analytics to help you harness your data for growth. The Kochava Audience Platform enables you to plan, target, activate, measure, and optimize your app campaigns.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Kochava and Braze power a more holistic understanding of campaigns. Kochava sends attribition data to Braze to better understand what campaigns are driving installs, in-app activity, and more.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/partners/search?partner=Technology&type=Data%20%26%20Analytics">View 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That being said, there are a few martech tools that we see a large number of clients using successfully in tandem with Appboy that bear calling out. Let’s dig in!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"266f1dffa443\",\"_type\":\"block\",\"children\":[{\"_key\":\"266f1dffa4430\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Appboy Martech Partnership Stack\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"dbdd7a93f9a1\",\"_type\":\"block\",\"children\":[{\"_key\":\"dbdd7a93f9a10\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Attribution\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"18ed4f62aa73\",\"_type\":\"block\",\"children\":[{\"_key\":\"18ed4f62aa730\",\"_type\":\"span\",\"marks\":[],\"text\":\"These technologies allow marketers to pull in valuable contextual information related to mobile app installation, such as the advertising campaigns and sources that resulted in new users installing a given app, making it easier to understand and retain customers who may have cost \"},{\"_key\":\"18ed4f62aa731\",\"_type\":\"span\",\"marks\":[\"5b48fdf39fae\"],\"text\":\"nearly $3 each\"},{\"_key\":\"18ed4f62aa732\",\"_type\":\"span\",\"marks\":[],\"text\":\" to acquire.\"}],\"markDefs\":[{\"_key\":\"5b48fdf39fae\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-84324\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"4e1ec0310481\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e1ec03104810\",\"_type\":\"span\",\"marks\":[\"f50130d04ed7\"],\"text\":\"Adjust\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"f50130d04ed7\",\"_type\":\"link\",\"href\":\"/documentation/Partner_Integrations/#adjust\"}],\"style\":\"normal\"},{\"_key\":\"cf429b594144\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf429b5941440\",\"_type\":\"span\",\"marks\":[\"c419eb007cac\"],\"text\":\"Appsflyer\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c419eb007cac\",\"_type\":\"link\",\"href\":\"/documentation/Partner_Integrations/#appsflyer\"}],\"style\":\"normal\"},{\"_key\":\"c14e3207cbe1\",\"_type\":\"block\",\"children\":[{\"_key\":\"c14e3207cbe10\",\"_type\":\"span\",\"marks\":[\"f9ea108d6812\"],\"text\":\"Apsalar\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"f9ea108d6812\",\"_type\":\"link\",\"href\":\"/documentation/Partner_Integrations/#apsalar\"}],\"style\":\"normal\"},{\"_key\":\"3d52f6925511\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d52f69255110\",\"_type\":\"span\",\"marks\":[\"a07dda48f7b7\"],\"text\":\"Kochava\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"a07dda48f7b7\",\"_type\":\"link\",\"href\":\"/documentation/Partner_Integrations/#kochava\"}],\"style\":\"normal\"},{\"_key\":\"e61bed508631\",\"_type\":\"block\",\"children\":[{\"_key\":\"e61bed5086310\",\"_type\":\"span\",\"marks\":[\"d19b3cc55fd1\"],\"text\":\"Tune\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"d19b3cc55fd1\",\"_type\":\"link\",\"href\":\"/documentation/Partner_Integrations/#tune-mobileapptracking\"}],\"style\":\"normal\"},{\"_key\":\"dc43702265ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc43702265ca0\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Analytics\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3757f5def487\",\"_type\":\"block\",\"children\":[{\"_key\":\"3757f5def4870\",\"_type\":\"span\",\"marks\":[],\"text\":\"This tech helps brands effectively analyze large volumes of customer data, making it possible to gain detailed, comprehensive insights into each customer and their behavior, and to support more effective messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1df7b8a37d29\",\"_type\":\"block\",\"children\":[{\"_key\":\"1df7b8a37d290\",\"_type\":\"span\",\"marks\":[],\"text\":\"Amplitude\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b70104599fdc\",\"_type\":\"block\",\"children\":[{\"_key\":\"b70104599fdc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Data enrichment\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"296a0bfa35dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"296a0bfa35dd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"These technologies support more impactful marketing by allowing brands to leverage outside data sources to enhance their customer behavioral data (including user location and movement data) with additional context and nuance, as well as enabling the use of targeted personas based on each customer’s real-world behavior.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b6deb249021a\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6deb249021a0\",\"_type\":\"span\",\"marks\":[\"fb74b70ece17\"],\"text\":\"Foursquare\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"fb74b70ece17\",\"_type\":\"link\",\"href\":\"https://techcrunch.com/2017/03/01/foursquare-launches-pilgrim-sdk-to-let-developers-leverage-location/\"}],\"style\":\"normal\"},{\"_key\":\"996be1418753\",\"_type\":\"block\",\"children\":[{\"_key\":\"996be14187530\",\"_type\":\"span\",\"marks\":[\"e1d4dc440913\"],\"text\":\"Gimbal\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e1d4dc440913\",\"_type\":\"link\",\"href\":\"/academy/User_Targeting/#gimbal-places-support\"}],\"style\":\"normal\"},{\"_key\":\"c9779c758a01\",\"_type\":\"block\",\"children\":[{\"_key\":\"c9779c758a010\",\"_type\":\"span\",\"marks\":[\"1619ec01bd5a\"],\"text\":\"PlaceIQ\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"1619ec01bd5a\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-82750\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"7f7cded9ac3d\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f7cded9ac3d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Data management\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d22ad377895c\",\"_type\":\"block\",\"children\":[{\"_key\":\"d22ad377895c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"These platforms make it easier to control the flow of customer information and relate data between your different martech systems. Because they serve as a data management layer in your stack, they can support the transfer of data between your lifecycle engagement platform, data enrichment providers, analytics tool, and other marketing technologies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ba9f1d9773b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba9f1d9773b50\",\"_type\":\"span\",\"marks\":[\"9ae3c1349b78\"],\"text\":\"mParticle\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"9ae3c1349b78\",\"_type\":\"link\",\"href\":\"/documentation/Partner_Integrations/#mparticle-integration\"}],\"style\":\"normal\"},{\"_key\":\"9953f8a30251\",\"_type\":\"block\",\"children\":[{\"_key\":\"9953f8a302510\",\"_type\":\"span\",\"marks\":[\"aa0f733b3c50\"],\"text\":\"Segment\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"aa0f733b3c50\",\"_type\":\"link\",\"href\":\"/documentation/Partner_Integrations/#segment-integration\"}],\"style\":\"normal\"},{\"_key\":\"7858fcc37561\",\"_type\":\"block\",\"children\":[{\"_key\":\"7858fcc375610\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Deep Linking\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d16f35c83770\",\"_type\":\"block\",\"children\":[{\"_key\":\"d16f35c837700\",\"_type\":\"span\",\"marks\":[],\"text\":\"This tool makes it possible to direct users to specific pages within websites and mobile apps from push notifications and other customer messaging channels, promoting seamless movement between marketing outreach and your brand’s digital platforms.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"efbaaecc730e\",\"_type\":\"block\",\"children\":[{\"_key\":\"efbaaecc730e0\",\"_type\":\"span\",\"marks\":[\"9686cd78b5f8\"],\"text\":\"Branch\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"9686cd78b5f8\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-83755\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"52db92734a3d\",\"_type\":\"block\",\"children\":[{\"_key\":\"52db92734a3d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"6. SMS\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"032bda665b58\",\"_type\":\"block\",\"children\":[{\"_key\":\"032bda665b580\",\"_type\":\"span\",\"marks\":[],\"text\":\"This tech makes it possible for brands to use their lifecycle engagement platform to send text messages directly to customers in \"},{\"_key\":\"032bda665b581\",\"_type\":\"span\",\"marks\":[\"6fcafff212b6\"],\"text\":\"situations where this messaging channel is the best outreach option\"},{\"_key\":\"032bda665b582\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"6fcafff212b6\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-84343\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"7013cc68eff3\",\"_type\":\"block\",\"children\":[{\"_key\":\"7013cc68eff30\",\"_type\":\"span\",\"marks\":[\"3ee1874d6bb8\"],\"text\":\"Twilio\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"3ee1874d6bb8\",\"_type\":\"link\",\"href\":\"/academy/Dashboard_Features/#twilio\"}],\"style\":\"normal\"},{\"_key\":\"2532529dde85\",\"_type\":\"block\",\"children\":[{\"_key\":\"2532529dde850\",\"_type\":\"span\",\"marks\":[],\"text\":\"7. Customer feedback\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"69d4f30bf49b\",\"_type\":\"block\",\"children\":[{\"_key\":\"69d4f30bf49b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"These platforms allow brands to seamlessly receive and respond to customer service issues, complaints, and other feedback, supporting stronger customer/brand relationships.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a47a948b9c4b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a47a948b9c4b0\",\"_type\":\"span\",\"marks\":[\"7525980f0b97\"],\"text\":\"Desk\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"7525980f0b97\",\"_type\":\"link\",\"href\":\"/documentation/Partner_Integrations/#linking-appboy-to-desk\"}],\"style\":\"normal\"},{\"_key\":\"be91ea28b9ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"be91ea28b9ca0\",\"_type\":\"span\",\"marks\":[\"20edbd72b570\"],\"text\":\"Zendesk\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"20edbd72b570\",\"_type\":\"link\",\"href\":\"/documentation/Partner_Integrations/#zendesk-integration\"}],\"style\":\"normal\"},{\"_key\":\"248899f518ef\",\"_type\":\"block\",\"children\":[{\"_key\":\"248899f518ef0\",\"_type\":\"span\",\"marks\":[],\"text\":\"8. Translation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0a6014c1f3c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a6014c1f3c90\",\"_type\":\"span\",\"marks\":[],\"text\":\"These technologies allow marketers to automatically translate marketing outreach, simplifying the translation process and ensuring that messages are delivered in each customer’s preferred language.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5395b51efaac\",\"_type\":\"block\",\"children\":[{\"_key\":\"5395b51efaac0\",\"_type\":\"span\",\"marks\":[\"91f2f2bdfefd\"],\"text\":\"Transifex\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"91f2f2bdfefd\",\"_type\":\"link\",\"href\":\"/academy/Dashboard_Features/#transifex-integration\"}],\"style\":\"normal\"},{\"_key\":\"626ba926bcc8\",\"_type\":\"block\",\"children\":[{\"_key\":\"626ba926bcc80\",\"_type\":\"span\",\"marks\":[],\"text\":\"9. Crash reporting\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"df729969bf7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"df729969bf7b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"This tech gives brands insight into app crashes, making it possible to understand and prevent future issues, and to identify affected users in order to send targeted, responsive post-crash outreach.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e47d65f2bbf6\",\"_type\":\"block\",\"children\":[{\"_key\":\"e47d65f2bbf60\",\"_type\":\"span\",\"marks\":[\"c83e494d9d5a\"],\"text\":\"Apteligent\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c83e494d9d5a\",\"_type\":\"link\",\"href\":\"/documentation/Partner_Integrations/#apteligent-integration\"}],\"style\":\"normal\"},{\"_key\":\"2573cb588a18\",\"_type\":\"block\",\"children\":[{\"_key\":\"2573cb588a180\",\"_type\":\"span\",\"marks\":[],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d60063bffd26\",\"_type\":\"block\",\"children\":[{\"_key\":\"d60063bffd260\",\"_type\":\"span\",\"marks\":[],\"text\":\"Long-term success is built on strong customer relationships—and today’s customers expect brands to engage with them in responsive, valuable ways. By leveraging Appboy as part of a best-in-class marketing technology stack, marketing, growth, and engagement teams can provide personalized, highly relevant messages and brand experiences that speak to each customer as an individual, and continuously optimize those experiences over time, supporting stronger ROI and deepening brand loyalty.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/f24c25345be3293760e5c4e2fc08734e29ef5673-2500x1200.jpg\",\"publishedDate\":\"2017-04-14T17:30:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f24c25345be3293760e5c4e2fc08734e29ef5673-2500x1200-jpg\",\"_type\":\"reference\"}},\"pageDescription\":\"Marketing is all about teamwork. Sometimes that means huddling with other marketers to create a killer cross-channel messaging campaign or collaborating with your company’s businessLearn More \u003e\",\"pageTitle\":\"The Appboy Martech Partnership Stack\",\"slug\":{\"current\":\"appboy-partnership-martech-stack\"}},\"title\":\"The Appboy Martech Partnership Stack\"},{\"_id\":\"imported-craft-83270\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"459b4d4ddad0\",\"_type\":\"block\",\"children\":[{\"_key\":\"459b4d4ddad00\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Editor’s Note: This newest installment of the \"},{\"_key\":\"459b4d4ddad01\",\"_type\":\"span\",\"marks\":[\"eba88fd44c21\",\"em\"],\"text\":\"“Marketer Spotlight”\"},{\"_key\":\"459b4d4ddad02\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" series features Matt Hrushka, mobile marketing lead at \"},{\"_key\":\"459b4d4ddad03\",\"_type\":\"span\",\"marks\":[\"em\",\"3b90be17c6ca\"],\"text\":\"Rosetta Stone\"},{\"_key\":\"459b4d4ddad04\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\". This week, he’s tackling the daily challenge of tracking ROI, the opportunities in testing, and whether anything, in today’s mobile world, can really be called an organic conversion.\"}],\"markDefs\":[{\"_key\":\"eba88fd44c21\",\"_type\":\"link\",\"href\":\"/blog/tag/marketer-spotlight\"},{\"_key\":\"3b90be17c6ca\",\"_type\":\"link\",\"href\":\"http://www.rosettastone.com/\"}],\"style\":\"normal\"},{\"_key\":\"bb3e31d640d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"bb3e31d640d60\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"If you’d like to be featured, email \"},{\"_key\":\"bb3e31d640d61\",\"_type\":\"span\",\"marks\":[\"em\",\"ce5c3a7397e8\"],\"text\":\"relate@appboy.com\"},{\"_key\":\"bb3e31d640d62\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"ce5c3a7397e8\",\"_type\":\"link\",\"href\":\"mailto:relate@appboy.com\"}],\"style\":\"normal\"},{\"_key\":\"81e388aeb6f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"81e388aeb6f30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Q: Describe a typical day in as much or as little detail as you like.\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ff24894fba76\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff24894fba760\",\"_type\":\"span\",\"marks\":[],\"text\":\"As much as I’d like to think there’s a typical day, there isn’t one at all. The most important aspect of each day is being dynamic in workflow and pivoting to solve problems. Of course, I do have a normal routine, but that might only account for a small portion of the day. As for most marketers, spend/return is the most important aspect of my position. I’m always asking myself: “How much am I spending? Is it being spent most effectively in terms of downstream events, conversions, etc.? What other elements in the customer journey can I test?” Additionally, with changing industry and markets, it’s important to stay up with new vendor products/solutions and how they can provide me with a competitive edge.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a7261267eda8\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7261267eda80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Q: What is your greatest challenge and opportunity as a retention marketer?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0d3e033993f0\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d3e033993f00\",\"_type\":\"span\",\"marks\":[],\"text\":\"The greatest challenge and opportunity is one and the same—testing. For example, an execution that I think will work from an event conversion perspective might fail miserably. Whereas something that is unexpected to succeed, may do exactly that—succeed. This isn’t based on the lack of my knowledge of our users but rather a reflection that mobile users and their habits are still evolving. Year after year, industry reports show that “this year is the year of mobile,” but the ways that we consume content or absorb media/ads/etc. change with every article or app we download. So maybe the better question is, “is \"},{\"_key\":\"0d3e033993f01\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"every\"},{\"_key\":\"0d3e033993f02\",\"_type\":\"span\",\"marks\":[],\"text\":\" year the year of mobile?” Mobile users become smarter, which keeps marketers like me on my toes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2b0374a31dc5\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b0374a31dc50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Q: What skills are most important to succeed in retention marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"994b923f2930\",\"_type\":\"block\",\"children\":[{\"_key\":\"994b923f29300\",\"_type\":\"span\",\"marks\":[],\"text\":\"The most important aspect is segmentation and behavior. Appboy’s platform gives me all the tools needed to understand why a user was driven to make a purchase or uninstall based on campaign/experience exposure. The segmentation being gathered from a user level allows us to be dynamic in messaging and personalize each user’s experience. In addition, leveraging third party integrations allows us to understand the media spend and user behavior based on the type of users being purchased, either indicating they are “highly qualified” or the opposite.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c2fcce550061\",\"_type\":\"block\",\"children\":[{\"_key\":\"c2fcce5500610\",\"_type\":\"span\",\"marks\":[],\"text\":\"Q: What is unique about your approach to retention marketing and how does mobile fit into that?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"581e9e253e88\",\"_type\":\"block\",\"children\":[{\"_key\":\"581e9e253e880\",\"_type\":\"span\",\"marks\":[],\"text\":\"Appboy allows us to fully customize our retention efforts within the application. We’re able to customize messages from name, language, response, and the list goes on. In terms of push, one of the most helpful tools is reaching users based on \"},{\"_key\":\"581e9e253e881\",\"_type\":\"span\",\"marks\":[\"cb622e4cebc4\"],\"text\":\"optimized time\"},{\"_key\":\"581e9e253e882\",\"_type\":\"span\",\"marks\":[],\"text\":\", which is calculated based on historic user session data. I have countless installed applications that push me the same message at the same time of the day over and over. 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As a marketer, this really allows me to understand how to optimize, communicate, and/or monitor lifetime value at a more granular (campaign) level. The more data the better, but it’s easy to get lost in it; focusing on the path to purchase from beginning to end and all touch points in between is what matters.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f00f81020888\",\"_type\":\"block\",\"children\":[{\"_key\":\"f00f810208880\",\"_type\":\"span\",\"marks\":[],\"text\":\"Q: Which teams within and outside marketing do you most work with?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"772baa6cffc2\",\"_type\":\"block\",\"children\":[{\"_key\":\"772baa6cffc20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Since we just re-launched our iOS application in the end of Q2, the answer is product and development. After any launch, having an open line of communication is key in making sure we’re reaching our internal KPIs and continuing to move our mobile program forward. With the industry changing so quickly, it’s paramount to stay up with new vendor SDK configurations/features or creative new ways to influence the path to purchase.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"81903fcdd161\",\"_type\":\"block\",\"children\":[{\"_key\":\"81903fcdd1610\",\"_type\":\"span\",\"marks\":[],\"text\":\"Q: What’s your marketing mantra?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"8e88050c0682\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e88050c06820\",\"_type\":\"span\",\"marks\":[],\"text\":\"Be relevant and simplistic. 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