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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Amplitude" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F326ba237f2b1d5dd9aa8daa72ed66dfd424c86af-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F326ba237f2b1d5dd9aa8daa72ed66dfd424c86af-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F326ba237f2b1d5dd9aa8daa72ed66dfd424c86af-580x200.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Amplitude</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center 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uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div><a class="flex w-full flex-col rounded-[12px] bg-gray-50" href="/resources/reports-and-guides/customer-experience-for-quick-service-restaurants"><img alt="Customer Experience for Quick Service Restaurants" loading="lazy" width="300" height="150" decoding="async" data-nimg="1" class="size-full h-[150px] object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff7ee9123efd189103dbe78958f8137c85041d302-1500x1500.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff7ee9123efd189103dbe78958f8137c85041d302-1500x1500.png&w=640&q=75 2x" 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Gain a thorough understanding of exactly what behaviors and traits are common among user segments to inform powerful targeting.</p><p><a href="https://cdn.sanity.io/files/b7pblshe/marketing-prod/5fc7b35eecd50c38b60a293fc1eee888a4515d4a.pdf" rel="noreferrer noopener" target="_blank" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link (opens in new tab)">Read more about the partner here</a></p><div class="overflow-hidden rounded-xl"><div class="relative size-full"><div class="size-full"><div class="wistia_embed wistia_async_4ie4d3c2ly videoFoam=true size-full relative"></div></div></div></div></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Enable deeper behavioral and product analysis with Braze and Amplitude. Gauge the efficacy of segmentation and experimentation on the customer experience through Amplitude and make real-time adjustments in Braze. Export behavioral cohorts directly from Amplitude to Braze or utilize Currents to export data from Braze to Amplitude.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/partners/search?partner=Technology&type=Data%20%26%20Analytics">View 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F202502f70976e9333c80ad5c7f0b540498416ed0-1280x800.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Case Study</span><span class="text-sm font-bold text-gray-500">5<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Wondery uses Braze Content Cards™ to boost audience engagement and raise awareness of Wondery+, their premium listening service</h4><span class="text-sm font-bold text-gray-500">May 01, 2025</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li 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href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a 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What might slow them down?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"417b68144aa9\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b676854e019\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you serve multiple customer segments, you can build \"},{\"_key\":\"f7372d2572e6\",\"_type\":\"span\",\"marks\":[\"524e8b03071e\"],\"text\":\"tailored journeys\"},{\"_key\":\"f12f9819babb\",\"_type\":\"span\",\"marks\":[],\"text\":\" for each one. Personalization starts with understanding.\"}],\"markDefs\":[{\"_key\":\"524e8b03071e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"70e98257267b\",\"_type\":\"block\",\"children\":[{\"_key\":\"d80ea8a3e2ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Tailor journeys to the users\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6baf8b33106a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a580a344dcea\",\"_type\":\"span\",\"marks\":[],\"text\":\"Segment your users based on needs or behavior, then tailor each flow with targeted messages, product tours, or nudges that speak directly to where they are. For example, \"},{\"_key\":\"e78d0f46cc38\",\"_type\":\"span\",\"marks\":[\"a24df23d562a\"],\"text\":\"Braze Action Paths\"},{\"_key\":\"3fdceb9b3712\",\"_type\":\"span\",\"marks\":[],\"text\":\" allow you to dynamically guide users based on their behaviors. This feature allows you to customize user paths based on specific actions, such as engagement events or custom events.\"}],\"markDefs\":[{\"_key\":\"a24df23d562a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/experiment_step/personalized_paths/#how-personalized-paths-works\"}],\"style\":\"normal\"},{\"_key\":\"38d437fd6442\",\"_type\":\"block\",\"children\":[{\"_key\":\"4df62e6ef6f7\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Build intuitive workflows\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7df7b78a6d2e\",\"_type\":\"block\",\"children\":[{\"_key\":\"720979a879a7\",\"_type\":\"span\",\"marks\":[],\"text\":\"With tools in place, it’s time to connect the dots. Design \"},{\"_key\":\"4bedba94772a\",\"_type\":\"span\",\"marks\":[\"3391827062e7\"],\"text\":\"workflows that feel seamless\"},{\"_key\":\"c2fb24be8fa0\",\"_type\":\"span\",\"marks\":[],\"text\":\" to your users and make logical sense internally. Set up clear triggers—like a completed form or a missed milestone—to move users through different paths. Use conditional logic (if this, then that) to adapt the experience in real time, so it stays relevant and helpful throughout.\"}],\"markDefs\":[{\"_key\":\"3391827062e7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"232ec5e1193b\",\"_type\":\"block\",\"children\":[{\"_key\":\"383e36ce067a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Don’t forget the human touches: a warm welcome message, a timely nudge, a clear progress tracker. These details turn automation into experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bcca8c25c48e\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f7884a431e2\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Test before you scale\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d57f8d665004\",\"_type\":\"block\",\"children\":[{\"_key\":\"9522a968d9e2\",\"_type\":\"span\",\"marks\":[],\"text\":\"You can launch a pilot with a small group of users and gather honest feedback. Where are they hesitating? What feels clunky? Use that input to fine-tune the flow before you roll it out more broadly.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"63864f01b039\",\"_type\":\"block\",\"children\":[{\"_key\":\"8365d734a493\",\"_type\":\"span\",\"marks\":[],\"text\":\"7. Measure, learn, and iterate\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3d634eb26284\",\"_type\":\"block\",\"children\":[{\"_key\":\"4adfd0e455a4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once your automated onboarding is live, track the right metrics—time to value, activation rate, retention rate, for example. Combine usage data with qualitative feedback to see what’s working and what’s not. Then adjust. Optimization isn’t a one-time task; it’s part of building an onboarding experience that keeps getting better.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2d9926a517bd\",\"_type\":\"anchor\",\"anchorId\":\"best-practices\"},{\"_key\":\"ccfd9c9d3fb4\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d4809e98576\",\"_type\":\"span\",\"marks\":[],\"text\":\"Best practices for automated onboarding process\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8d31d2dd07bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea3fb573f7c3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Building an automated onboarding experience that works for both your team and your customers means getting the details right. When done thoughtfully, and with \"},{\"_key\":\"cced4cffe497\",\"_type\":\"span\",\"marks\":[\"f100de16e6f2\"],\"text\":\"best practices\"},{\"_key\":\"f11b63f50834\",\"_type\":\"span\",\"marks\":[],\"text\":\" in mind, automation makes onboarding faster, clearer, and more relevant.\"}],\"markDefs\":[{\"_key\":\"f100de16e6f2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/10-point-mobile-onboarding-checklist\"}],\"style\":\"normal\"},{\"_key\":\"afc99c2bb5b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ca57860bea1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are three key areas to focus on:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ff0e8a227ce3\",\"_type\":\"block\",\"children\":[{\"_key\":\"54f139651f1f\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Personalize wherever it counts\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f75f12403d12\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9e9678f96f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Great onboarding doesn’t treat everyone the same. Use segmentation to target the right audience, and then dynamic personalize tools to tailor content based on past purchases, previous engagement, customer preferences, and more.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cd52a9a45842\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3ee3b1d646f\",\"_type\":\"span\",\"marks\":[],\"text\":\"The goal is to customize welcome messages, product walkthroughs, and milestones to reflect each user’s journey. The more aligned the experience feels to a customer’s goals, the more likely they are to stay engaged, leading to increased customer satisfaction and longer retention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"afd9da9bd3d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2d1371533cf\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Communicate clearly and consistently\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"734251d2ce72\",\"_type\":\"block\",\"children\":[{\"_key\":\"c69125464093\",\"_type\":\"span\",\"marks\":[],\"text\":\"Each automated message should have a purpose. Set up touchpoints that guide users through each stage of onboarding, from what they’ve already done to what’s coming next. Use \"},{\"_key\":\"5b0916e4fb3e\",\"_type\":\"span\",\"marks\":[\"cbc8c58a2b6b\"],\"text\":\"in-app messaging\"},{\"_key\":\"c76531939ff6\",\"_type\":\"span\",\"marks\":[],\"text\":\" or email, for example, to help customers track their own progress and feel in control.\"}],\"markDefs\":[{\"_key\":\"cbc8c58a2b6b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/in-app-messages-across-platforms\"}],\"style\":\"normal\"},{\"_key\":\"132810e2cc93\",\"_type\":\"block\",\"children\":[{\"_key\":\"200fe6746efb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Transparency builds trust, especially when users know where to go for help or what to expect next. Keep your language clear, friendly, and free from jargon. Customers should never feel lost in the process.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d38108d16105\",\"_type\":\"block\",\"children\":[{\"_key\":\"b14e3a4532f8\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Keep improving with real-time insights\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"44483d8eea33\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ceadb6a83ac\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automation doesn’t stop at launch. Monitor how your onboarding flows are performing by tracking key metrics, such as time to value, task completion rates, engagement drop-offs, retention rates. Use those insights to fine-tune the experience over time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9aeb94f68927\",\"_type\":\"block\",\"children\":[{\"_key\":\"d14bcc3d466c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Look at where users get stuck, which segments are lagging, or what content is underperforming. Small adjustments can lead to big gains, especially when they’re driven by real behavior, not assumptions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b82ceb7de25\",\"_type\":\"anchor\",\"anchorId\":\"examples\"},{\"_key\":\"f6ebfcb8833a\",\"_type\":\"block\",\"children\":[{\"_key\":\"15fb8165c49e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Real-world examples of customer onboarding automation using Braze\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9deb33f6a74a\",\"_type\":\"block\",\"children\":[{\"_key\":\"abae7598a381\",\"_type\":\"span\",\"marks\":[],\"text\":\"Bite-sized wins: How Grubhub delivered more with smarter onboarding\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7c189852a9ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"99ef3a766783\",\"_type\":\"span\",\"marks\":[\"e0ed1d910b5e\"],\"text\":\"Grubhub\"},{\"_key\":\"3bdb8297d2bd\",\"_type\":\"span\",\"marks\":[],\"text\":\", a leading online food delivery service, connects diners with over 365,000 restaurant partners across more than 4,000 US cities. Beyond traditional food delivery, Grubhub collaborates with over 300 college campuses to offer tailored dining experiences to students through its Grubhub Campus program.\"}],\"markDefs\":[{\"_key\":\"e0ed1d910b5e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/grubhub-onboarding-case-study\"}],\"style\":\"normal\"},{\"_key\":\"4f3c6a83474e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2d8ad3d7b57\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"8d3f7aa5dc31\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a71eb09f76e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Despite the benefits of the Grubhub Campus program, student enrollment rates were low. Many students initiated but did not complete the onboarding process, indicating a disconnect in communicating the program's value effectively.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"091719295d18\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb5b85ac0e08\",\"_type\":\"span\",\"marks\":[],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"7be16077ef72\",\"_type\":\"block\",\"children\":[{\"_key\":\"f49a6be339c5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Grubhub leveraged \"},{\"_key\":\"73cebfe96e0b\",\"_type\":\"span\",\"marks\":[\"18db73547938\"],\"text\":\"Braze Canvas\"},{\"_key\":\"30102aa72cf8\",\"_type\":\"span\",\"marks\":[],\"text\":\", to create a multi-stage \\\"Welcome Stream\\\" campaign aimed at enhancing the onboarding experience for students. This automated, \"},{\"_key\":\"c4fe30fcda61\",\"_type\":\"span\",\"marks\":[\"b4bb15bcfa83\"],\"text\":\"cross-channel strategy\"},{\"_key\":\"38cbc45b7c58\",\"_type\":\"span\",\"marks\":[],\"text\":\" utilized personalized emails and push notifications over a 30-day period to guide students through the onboarding process, clearly highlighting the benefits of the Grubhub Campus program.\"}],\"markDefs\":[{\"_key\":\"18db73547938\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas\"},{\"_key\":\"b4bb15bcfa83\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/onboarding-messages-example\"}],\"style\":\"normal\"},{\"_key\":\"7d1fe1069b9e\",\"_type\":\"richImage\",\"alt\":\"Three mobile phone screens display Grubhub app promotions for students, featuring Grubhub+ benefits and campus card integration.\",\"asset\":{\"_ref\":\"image-3000e81a696eb5a6e4a0d5fff3aed9585495a0d1-2400x1300-png\",\"_type\":\"reference\"}},{\"_key\":\"3212d2188119\",\"_type\":\"block\",\"children\":[{\"_key\":\"821c03232ae5\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"90a641cd41bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"964c1b763813\",\"_type\":\"span\",\"marks\":[],\"text\":\"To measure success, Grubhub used Braze Alloys technology partner \"},{\"_key\":\"addefdb05d86\",\"_type\":\"span\",\"marks\":[\"d5528922031a\"],\"text\":\"Amplitude\"},{\"_key\":\"822aca2c0156\",\"_type\":\"span\",\"marks\":[],\"text\":\" to help measure success. They tracked in-app sessions driven by the campaign efforts and Google Analytics to track marketplace orders via UTMs.\"}],\"markDefs\":[{\"_key\":\"d5528922031a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/amplitude\"}],\"style\":\"normal\"},{\"_key\":\"0dd012aca77c\",\"_type\":\"block\",\"children\":[{\"_key\":\"3ab4c661d91d\",\"_type\":\"span\",\"marks\":[],\"text\":\"The revamped onboarding flow led to tens of thousands of students integrating Grubhub Campus into their dining routines, resulting in hundreds of thousands of orders. Notably, there was a 188% increase in Grubhub+ sign-ups and an impressive 836% increase in related ROI.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"120cf5e6a1ab\",\"_type\":\"richImage\",\"alt\":\"Metrics show an 836% increase in ROI, 20% increase in overall orders, and 188% increase in Grubhub+ signups.\",\"asset\":{\"_ref\":\"image-715c6a32888a72f66a3e1df98ba33e1013ed7911-2400x852-png\",\"_type\":\"reference\"}},{\"_key\":\"58f0a63f0b3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"844653083a42\",\"_type\":\"span\",\"marks\":[],\"text\":\"Success story: Tonies tunes into tailored onboarding\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"cab2c4a44b94\",\"_type\":\"block\",\"children\":[{\"_key\":\"18d753fb9c04\",\"_type\":\"span\",\"marks\":[\"73154cd44a08\"],\"text\":\"Tonies\"},{\"_key\":\"674cf4142e7f\",\"_type\":\"span\",\"marks\":[],\"text\":\" offers an innovative audio entertainment system for children, featuring the Toniebox speaker and collectible figurines known as Tonies. When a Tonie is placed on the Toniebox, children are immersed in a world of stories and songs, providing a screen-free entertainment experience.\"}],\"markDefs\":[{\"_key\":\"73154cd44a08\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/tonies-case-study\"}],\"style\":\"normal\"},{\"_key\":\"22fd9e14256b\",\"_type\":\"block\",\"children\":[{\"_key\":\"2cf650599889\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"d9b6131550c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"79012b2abd71\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tonies aimed to better activate customers throughout their lifecycle, particularly focusing on\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"243c29b26cee\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c2ce7698c6c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Encouraging new users to quickly realize the product's core value.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"48cccc29f1fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"4765527f4b41\",\"_type\":\"span\",\"marks\":[],\"text\":\"Converting users from free to paid content.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b5c91d45931\",\"_type\":\"block\",\"children\":[{\"_key\":\"85d2e3d080ee\",\"_type\":\"span\",\"marks\":[],\"text\":\"Upselling existing customers with relevant content.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"113d7625d802\",\"_type\":\"block\",\"children\":[{\"_key\":\"f14db84d5c5d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Their existing system lacked the necessary segmentation, personalization, and cross-channel capabilities to achieve these objectives, resulting in stagnant success rates.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6b192ad2f854\",\"_type\":\"block\",\"children\":[{\"_key\":\"c711bc957477\",\"_type\":\"span\",\"marks\":[],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"738b47974021\",\"_type\":\"block\",\"children\":[{\"_key\":\"bb1ffdf786bd\",\"_type\":\"span\",\"marks\":[],\"text\":\"By implementing Braze, Tonies was able to target users with personalized messaging based on real-time behavior across all connected devices. They overhauled their onboarding process and created an in-app onboarding flow to guide new users toward this high-value action. A \"},{\"_key\":\"5a164b9ae68b\",\"_type\":\"span\",\"marks\":[\"f28f6afbfe42\"],\"text\":\"Braze Content Card\"},{\"_key\":\"c0286ef05b13\",\"_type\":\"span\",\"marks\":[],\"text\":\"™ highlighted the availability of free content and in-app messages were used to walk users through downloading and using the content. Tonies also launched upsell campaigns that aligned with users' content interests, \"},{\"_key\":\"b63a1b19777a\",\"_type\":\"span\",\"marks\":[\"0a2097d87750\"],\"text\":\"enhancing engagement\"},{\"_key\":\"61c70ebf9fa6\",\"_type\":\"span\",\"marks\":[],\"text\":\" and encouraging conversions.\"}],\"markDefs\":[{\"_key\":\"f28f6afbfe42\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/why-content-cards-are-important-for-your-cross-channel-strategy\"},{\"_key\":\"0a2097d87750\",\"_type\":\"link\",\"href\":\"https://www.braze.com/solutions/increase-engagement\"}],\"style\":\"normal\"},{\"_key\":\"f8587c8ca2ba\",\"_type\":\"richImage\",\"alt\":\"Four mobile app screens illustrating the process of assigning free digital content to a Creative Tonie device.\",\"asset\":{\"_ref\":\"image-1a25fb76d01af5788ee98318788fa4366c034f4c-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"eab18527bdc8\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0fdb8f25e88\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"c95c78af5a3b\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6074f1edaa7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tonies experienced a 117% year-over-year increase in free-to-paid content conversions, demonstrating the effectiveness of their personalized engagement strategies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"53afd5630496\",\"_type\":\"richImage\",\"alt\":\"By the metrics: 117% free-to-paid content conversion rate increase YoY (from 2023 to 2024).\",\"asset\":{\"_ref\":\"image-d1de5cc8884cca52ce2491e3ab25119a3373b559-2400x852-png\",\"_type\":\"reference\"}},{\"_key\":\"6b62331ab7f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"809b722ca5d9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Fresh starts and shopping carts: Erewhon’s personalized path to loyal hearts\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1278d3c13854\",\"_type\":\"block\",\"children\":[{\"_key\":\"45d0013c214e\",\"_type\":\"span\",\"marks\":[\"eeffcfaaaa1c\"],\"text\":\"Erewhon\"},{\"_key\":\"3be8c8139b67\",\"_type\":\"span\",\"marks\":[],\"text\":\" is a grocery store and a destination for wellness enthusiasts seeking premium products and a strong sense of community. As the brand grew, customers began to expect better customer service and digital experiences that mirrored Erewhon's distinct ethos.\"}],\"markDefs\":[{\"_key\":\"eeffcfaaaa1c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/erewhon-case-study\"}],\"style\":\"normal\"},{\"_key\":\"ad8a1f506888\",\"_type\":\"block\",\"children\":[{\"_key\":\"015d36550e08\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"ef0b1dbbae12\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc6903f3a862\",\"_type\":\"span\",\"marks\":[],\"text\":\"Erewhon had outgrown their existing platform and needed a solution that could scale with their growth and support expansion into new channels. 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That leads to messages that arrive late, repeat what the customer already did, or miss the moment entirely.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"67bdb30a23c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9f3e495bb3b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"ROI scrutiny and pressure to prove value quickly: \"},{\"_key\":\"aa68650057e2\",\"_type\":\"span\",\"marks\":[],\"text\":\"With tighter budgets, every tool and every message has to earn its place. That raises the bar for clear measurement—and for engagement programs that show impact fast.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1486fb661eea\",\"_type\":\"block\",\"children\":[{\"_key\":\"731f3e9e1a35\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Channel growth without coordination: \"},{\"_key\":\"78a8efe989ce\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adding channels can increase reach, but it can also create noise. 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Moving your efforts from “send a campaign” to “respond to intent”—using real-time triggers such as:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7b0ec24a53f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"d757ca3e1f92\",\"_type\":\"span\",\"marks\":[],\"text\":\"viewed a product twice in a week\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"742845d05c66\",\"_type\":\"block\",\"children\":[{\"_key\":\"120b8ce57a10\",\"_type\":\"span\",\"marks\":[],\"text\":\"started checkout but didn’t complete\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8a7d0de551b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b3c80a8877c\",\"_type\":\"span\",\"marks\":[],\"text\":\"hit a usage milestone in your app\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"172a66490066\",\"_type\":\"block\",\"children\":[{\"_key\":\"683c44113edb\",\"_type\":\"span\",\"marks\":[],\"text\":\"showed signs of churn (drop in activity, canceled renewal, refund)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d6ffd7521da6\",\"_type\":\"block\",\"children\":[{\"_key\":\"54fa2b974d3b\",\"_type\":\"span\",\"marks\":[],\"text\":\"How do SMBs move from segmentation to real-time personalization?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ec159958f19a\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5925e78fb52\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization at scale means delivering messages that reflect what each customer needs next—without rebuilding the same campaign for dozens of micro-audiences. For startups, segmentation alone has a ceiling. You can create “new customers,” “VIPs,” and “at-risk” segments, but customers don’t behave in neat groups. They move in and out of intent constantly.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e410f4e4b58f\",\"_type\":\"richImage\",\"alt\":\"An illustration of \\\"Dynamic content\\\" showing personalized push notifications for users interested in hiking, biking, and running, offering relevant discounts.\",\"asset\":{\"_ref\":\"image-8a441b45ac7d1ddfa923945caac71e12873249cf-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"e948ed687bde\",\"_type\":\"block\",\"children\":[{\"_key\":\"bcdd8116f47a\",\"_type\":\"span\",\"marks\":[],\"text\":\"A stronger approach pairs a small set of durable segments with automation that reacts to behavior. Keep your segmentation model simple and consistent across channels (for example: new, active, repeat, high-value, at-risk). Then use behavioral triggers and dynamic content so messaging adapts to what someone just did—across timing, channel, and content.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a7f5bafa72bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"96d07803ab4d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Examples:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"af82c0ed8478\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b84a0b7d741\",\"_type\":\"span\",\"marks\":[],\"text\":\"A first-time buyer receives a welcome series that adapts based on category browsed or items purchased\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5266054e69ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"c76324242fe5\",\"_type\":\"span\",\"marks\":[],\"text\":\"A lapsed customer sees reactivation messaging that responds to browsing activity and intent\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b0df30c77076\",\"_type\":\"block\",\"children\":[{\"_key\":\"c522a14e05d5\",\"_type\":\"span\",\"marks\":[],\"text\":\"A trial user receives nudges tied to usage milestones, not just the number of days on the trial\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7b4b52f670a\",\"_type\":\"block\",\"children\":[{\"_key\":\"d17c59074096\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is automation and journey orchestration, and why does it matter for startups?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8e42e2056b44\",\"_type\":\"block\",\"children\":[{\"_key\":\"416ed65023ea\",\"_type\":\"span\",\"marks\":[],\"text\":\"As an SMB grows, manual campaign management can turn into busywork. It often looks like pulling lists, rebuilding segments, duplicating creative across channels, and relying on calendars instead of customer behavior. Scaling becomes impossible.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a79eaaec70ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"a9693a5a424d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automation helps remove that friction by triggering messages from real-time actions—so engagement keeps moving even when the team is focused elsewhere.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6da3a9096084\",\"_type\":\"richImage\",\"alt\":\"A diagram contrasting two customer journeys: 'With Orchestration' demonstrates personalized, contextual interactions, while 'Without Orchestration' shows disjointed, irrelevant experiences.\",\"asset\":{\"_ref\":\"image-f4acaa77cba41586a7ad05cc383da38850333aeb-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"699227368a56\",\"_type\":\"block\",\"children\":[{\"_key\":\"0ecb29e24c41\",\"_type\":\"span\",\"marks\":[],\"text\":\"Journey orchestration takes automation a step further by connecting messages into a coordinated sequence across channels. Customers receive the most relevant touchpoint based on what they do—whether they convert, browse, go inactive, or take a different path than expected.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"17c31e775e37\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb7d8f509e36\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze Canvas is the visual workflow builder for orchestrating these omnichannel journeys. It lets teams map out an end-to-end flow (welcome, onboarding, post-purchase, reactivation, loyalty), then:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e62236d9f872\",\"_type\":\"block\",\"children\":[{\"_key\":\"97004861f98c\",\"_type\":\"span\",\"marks\":[],\"text\":\"trigger each step from real-time behaviors (browse, purchase, churn risk signals)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"742dcd52f2c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"5dc368f83673\",\"_type\":\"span\",\"marks\":[],\"text\":\"branch the journey based on outcomes (clicked, purchased, inactive)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f3cf98b44a1a\",\"_type\":\"block\",\"children\":[{\"_key\":\"aff1ede5dc4e\",\"_type\":\"span\",\"marks\":[],\"text\":\"coordinate channels so customers don’t get disjointed messaging\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab4997d0f701\",\"_type\":\"block\",\"children\":[{\"_key\":\"e74334589ca6\",\"_type\":\"span\",\"marks\":[],\"text\":\"add guardrails like frequency capping and suppression to avoid fatigue\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"41be590cce30\",\"_type\":\"block\",\"children\":[{\"_key\":\"455e86f04290\",\"_type\":\"span\",\"marks\":[],\"text\":\"Which engagement metrics matter most for startups?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c58a7b9d187a\",\"_type\":\"block\",\"children\":[{\"_key\":\"de936cbf0bdf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Engagement metrics only matter when they connect to business outcomes. For SMBs, that usually means tracking a small set of signals that show (1) whether customers are responding and (2) whether that response is turning into revenue and retention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8a764b7b2534\",\"_type\":\"block\",\"children\":[{\"_key\":\"578a30caa94c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Metrics that matter\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7ab712951d95\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb12e0d5db64\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer acquisition cost (CAC)\"},{\"_key\":\"79f8b34753d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Engagement can reduce effective CAC by improving conversion and keeping more customers—so you aren’t constantly paying to replace churn.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f5b90b0963f4\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9165bb8578c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Engagement rate\"},{\"_key\":\"05e17c72be66\",\"_type\":\"span\",\"marks\":[],\"text\":\"Channel-level actions such as email opens/clicks, push opens, SMS replies/clicks, in-app interactions, and on-site behavior. Use this to spot relevance and fatigue early.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ef4e7bef358d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e1eb51946e85\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Conversion rate\"},{\"_key\":\"351ee9b30080\",\"_type\":\"span\",\"marks\":[],\"text\":\"The percentage of engaged customers who take a meaningful action (purchase, upgrade, book a demo, start a trial, renew). This is where engagement turns into measurable value.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5da817bee879\",\"_type\":\"block\",\"children\":[{\"_key\":\"f11c0e8d0f24\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer retention rate\"},{\"_key\":\"c705f6c3f9b7\",\"_type\":\"span\",\"marks\":[],\"text\":\"The percentage of customers who stay active over a time period. This is often the clearest indicator that your messaging and product moments are landing.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c3764d317ac4\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6c18511979c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer lifetime value (CLV)\"},{\"_key\":\"17a91ac655f1\",\"_type\":\"span\",\"marks\":[],\"text\":\"The clearest “north star” for engagement ROI, because it captures repeat purchases, renewals, and expansion over time.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"041ddb0f354d\",\"_type\":\"block\",\"children\":[{\"_key\":\"f14ecfc7fad7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Net promoter score (NPS)\"},{\"_key\":\"675b4f6e24ac\",\"_type\":\"span\",\"marks\":[],\"text\":\"A useful directional signal for advocacy and loyalty, especially when you pair it with behavior (repeat purchases, referrals, reviews).\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed155e22e590\",\"_type\":\"block\",\"children\":[{\"_key\":\"2714cef52828\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer ROI\"},{\"_key\":\"3c580c14407b\",\"_type\":\"span\",\"marks\":[],\"text\":\"A simple way to tie engagement back to dollars is to compare the incremental revenue driven by your engagement programs against the cost of your engagement platform. ROI % = \"},{\"_key\":\"d1c18478bab1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"(Revenue from engaged customers − cost of engagement platform) / cost of platform × 100Example:\"},{\"_key\":\"ea91f5710416\",\"_type\":\"span\",\"marks\":[],\"text\":\" If onboarding and reactivation journeys drive \"},{\"_key\":\"2fca8b7a51a3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"£60,000\"},{\"_key\":\"09aef451c096\",\"_type\":\"span\",\"marks\":[],\"text\":\" in additional revenue over a quarter, and your engagement platform costs \"},{\"_key\":\"5ca1940ad8f2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"£12,000\"},{\"_key\":\"840c824cefd1\",\"_type\":\"span\",\"marks\":[],\"text\":\" for that period: ROI = (60,000 − 12,000) / 12,000 = \"},{\"_key\":\"9b4c90cdb146\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4.0 \"},{\"_key\":\"598210e61649\",\"_type\":\"span\",\"marks\":[],\"text\":\"x 100\"},{\"_key\":\"751420a6674d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" = 400% ROI\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"59ced85af834\",\"_type\":\"block\",\"children\":[{\"_key\":\"b285a6b12ee1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Building your SMB engagement tech stack: Tools and best practices\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d8a1bedac377\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba81471b8b19\",\"_type\":\"span\",\"marks\":[],\"text\":\"A strong SMB engagement stack keeps two things true at the same time. Customer data stays connected, and teams can act on that data without stitching workflows together manually. You’ll choose different tools depending on how you sell and where customers interact—but most SMB stacks still need the same essentials.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dfc0d85dd69f\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e7e6977d3ce\",\"_type\":\"span\",\"marks\":[],\"text\":\"The core tools most SMBs need\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2f6490e7cded\",\"_type\":\"block\",\"children\":[{\"_key\":\"72ccdca86fa2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer engagement platform: \"},{\"_key\":\"6a33f3f60ee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The system that orchestrates messaging across channels (email, SMS, push, in-app) and supports automation, journey orchestration, and experimentation.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"969837b62a89\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f9221329dbc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Source-of-truth data systems: \"},{\"_key\":\"0f06b02ce79b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your product, ecommerce, payments, and support tools generate the signals that power engagement (purchases, usage milestones, refunds, tickets, cancellations).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"71d9d45c2c61\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7e49bea1250\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer data layer: \"},{\"_key\":\"48e6375b6bf8\",\"_type\":\"span\",\"marks\":[],\"text\":\"A way to unify customer profiles and events so you can segment accurately and trigger messaging from real behavior. Depending on your setup, this might be a CDP, a data warehouse, or customer engagement platform like Braze that keeps profiles in sync.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aa38ae5b3941\",\"_type\":\"block\",\"children\":[{\"_key\":\"76979daf0502\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Analytics and measurement: \"},{\"_key\":\"43dd57bb8855\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reporting that connects engagement activity to conversion, retention, and CLV—so you can see what’s working and double down.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"90d5239f9a07\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf55de287f8d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Best practices for keeping the stack simple and scalable\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ff397d61bed6\",\"_type\":\"block\",\"children\":[{\"_key\":\"422772be4827\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Prioritise integration over tool count: \"},{\"_key\":\"fb9308a1b1d2\",\"_type\":\"span\",\"marks\":[],\"text\":\"A smaller stack that shares data cleanly will outperform a bigger stack with gaps and manual exports.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e5faf2094115\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee22fba67a92\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Standardise your event taxonomy early: \"},{\"_key\":\"f82fa953bb32\",\"_type\":\"span\",\"marks\":[],\"text\":\"Define a small set of events that matter (viewed product, added to cart, purchased, started trial, hit milestone, churn risk) and keep naming consistent. It makes segmentation, automation, and reporting easier.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2019505d0a75\",\"_type\":\"block\",\"children\":[{\"_key\":\"db9774347211\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Design for real-time triggers, not calendars: \"},{\"_key\":\"fd6a1762d333\",\"_type\":\"span\",\"marks\":[],\"text\":\"Calendar sends have a place, but behaviour-driven automation is what keeps engagement relevant without extra staffing.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b8989ba7878d\",\"_type\":\"block\",\"children\":[{\"_key\":\"61aed899a4b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Build reusable journeys before adding more campaigns: \"},{\"_key\":\"b0ef75a58d98\",\"_type\":\"span\",\"marks\":[],\"text\":\"Put your effort into foundational flows you’ll run all year—welcome/onboarding, post-purchase, replenishment, winback, loyalty, and preferences.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4fdc861100f4\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d07d2e925ff\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use governance to protect the customer: \"},{\"_key\":\"e2a617d8d496\",\"_type\":\"span\",\"marks\":[],\"text\":\"Frequency caps, suppression rules, and preference centres keep messages from piling up as channels expand.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b56622629c7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"306b6e211b94\",\"_type\":\"span\",\"marks\":[],\"text\":\"What does customer engagement look like for successful startups?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6090febf7a85\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f4c24cdae23\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement can feel theoretical until you see it working in the real world. The two examples below show how growing businesses used unified customer data, personalized journeys, and automation to improve retention and drive meaningful results—without needing enterprise budgets or a huge team.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"01e7ef4f73b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"495ba0c9d4ea\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tapas doubles new user retention with data-driven onboarding\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c3520d2fa8c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"654b7c585dfa\",\"_type\":\"span\",\"marks\":[\"070ac33e76c1\"],\"text\":\"Tapas Entertainment \"},{\"_key\":\"774044276f66\",\"_type\":\"span\",\"marks\":[],\"text\":\"is a fast-growing digital publishing platform for webcomics and novels. With millions of readers discovering new stories every day, the team needed onboarding that could adapt to real behavior—and build habits early.\"}],\"markDefs\":[{\"_key\":\"070ac33e76c1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/tapas-case-study\"}],\"style\":\"normal\"},{\"_key\":\"2ae5f98a5561\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc7e09d4e109\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"039571720a65\",\"_type\":\"block\",\"children\":[{\"_key\":\"dec98993df90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tapas had plenty of customer data, but it lived across siloed tools. That made it harder to measure onboarding performance, understand retention drivers, and send timely, relevant recommendations—especially at scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d60ca6caf6c2\",\"_type\":\"richImage\",\"alt\":\"Two smartphones display app content: the left shows a Tapas email with comic recommendations, and the right shows a lock screen with a notification about a \\\"Binge-A-Thon Mission\\\" and \\\"Ink Reward.\\\"\",\"asset\":{\"_ref\":\"image-059f5063c8ca5beed112aabbff54c117c99e24c5-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"43fd9af74974\",\"_type\":\"block\",\"children\":[{\"_key\":\"215ef128e4b4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The strategy\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"db60a2e822b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"55b0ff4896de\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tapas connected Amplitude insights with Braze Canvas to evolve onboarding based on what readers actually did after signing up. 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Technology evolves overnight, customer expectations shift without warning, and new competitors emerge from anywhere in the world.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f6e7c57d3984\",\"_type\":\"block\",\"children\":[{\"_key\":\"53b4586546f4\",\"_type\":\"span\",\"marks\":[],\"text\":\"For startups, this constant movement can feel overwhelming. But it also creates space to innovate. Unlike larger enterprises that can be weighed down by complexity, startups are built to move. Leaner structures, closer customer relationships, and fewer decision layers mean they can pivot faster, experiment freely, and respond in real time. Agility isn’t just a survival skill for startups—it’s their greatest competitive advantage.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"68839520d3f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"aceaebc64a39\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Spotting change before it hits\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2462d7650956\",\"_type\":\"block\",\"children\":[{\"_key\":\"c58958d1d9a8\",\"_type\":\"span\",\"marks\":[],\"text\":\"The first step toward agility is awareness. Businesses that recognize early signs of change can adjust before shifts affect their bottom line. Here’s where to start:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ccb4fed42d38\",\"_type\":\"block\",\"children\":[{\"_key\":\"5dafeda53212\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Look for small signals\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"226f58d5b16f\",\"_type\":\"block\",\"children\":[{\"_key\":\"668e36f1d97e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Minor changes in data often point to larger trends. A dip in engagement, a rise in support requests, or a new pattern in purchasing behavior may reveal shifting needs long before they appear in quarterly reports.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2fd5dc07337e\",\"_type\":\"block\",\"children\":[{\"_key\":\"9367d6443edb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Adopt emerging tools\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6a494febe0e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"dcfbf2b5d3c4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Technology that once required enterprise budgets—like \"},{\"_key\":\"b0ff8475802e\",\"_type\":\"span\",\"marks\":[\"8deeab9a698a\"],\"text\":\"AI\"},{\"_key\":\"2c6ba922d399\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"1382d3da56b5\",\"_type\":\"span\",\"marks\":[\"4caf63762fd3\"],\"text\":\"predictive analytics\"},{\"_key\":\"be786ad4bdb6\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"7e95fe6c8b45\",\"_type\":\"span\",\"marks\":[\"4237241eb8b0\"],\"text\":\"automation\"},{\"_key\":\"d5f21d231e0d\",\"_type\":\"span\",\"marks\":[],\"text\":\"—is now accessible to startups. These tools streamline workflows and help teams detect and act on change faster.\"}],\"markDefs\":[{\"_key\":\"8deeab9a698a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai\"},{\"_key\":\"4caf63762fd3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-braze-predictive-suite\"},{\"_key\":\"4237241eb8b0\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/marketing-automation\"}],\"style\":\"normal\"},{\"_key\":\"08e11614e7de\",\"_type\":\"block\",\"children\":[{\"_key\":\"6c79ac259f6e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Keep a holistic view of customers.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c0c9a950afa5\",\"_type\":\"block\",\"children\":[{\"_key\":\"44f936e7c916\",\"_type\":\"span\",\"marks\":[],\"text\":\"A connected understanding of behavior across channels provides early insight into what’s changing and why. Braze makes this possible by unifying customer data from web, mobile, email, and in-app touchpoints into a \"},{\"_key\":\"06cc6eb103c2\",\"_type\":\"span\",\"marks\":[\"a7174d15ecc9\"],\"text\":\"single, real-time platform\"},{\"_key\":\"db11356d956e\",\"_type\":\"span\",\"marks\":[],\"text\":\". 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For startups, this starts with two key layers of agility: \"},{\"_key\":\"d2a79b786aca\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"structural\"},{\"_key\":\"0cc1d34d04cc\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"5d69d9a2d622\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"strategic.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"af83822fc8b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"b36cabf58df8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Structural agility\"},{\"_key\":\"6d6067fa5501\",\"_type\":\"span\",\"marks\":[],\"text\":\" focuses on how your organization operates. Short approval chains, small cross-functional teams, and shared access to live data keep information moving and decisions quick. Centralized platforms such as Braze give every team the same real-time view of customer behavior, which reduces bottlenecks and helps teams stay aligned.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"06658015f841\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c52cc803875\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Strategic agility\"},{\"_key\":\"2183f966c527\",\"_type\":\"span\",\"marks\":[],\"text\":\" is about how you plan and prioritize. Agile businesses work in shorter cycles, often quarterly or sprint-based. They test new ideas, review results, and adjust based on what customers actually do. This rhythm keeps goals relevant and momentum steady even as market conditions shift.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"99af90dabc89\",\"_type\":\"block\",\"children\":[{\"_key\":\"122ff6f1af2a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Businesses that master both layers tend to share a few core traits:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9473b315d5ed\",\"_type\":\"richImage\",\"alt\":\"Text listing definitions for Flexibility, Responsiveness, Collaboration, and Experimentation.\",\"asset\":{\"_ref\":\"image-4a74e6c6dc0eeae3554d6f2f1730d5babf68a970-2400x1428-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"0c5c2594b5db\",\"_type\":\"block\",\"children\":[{\"_key\":\"c616bf4d7361\",\"_type\":\"span\",\"marks\":[],\"text\":\"When structure supports speed and strategy drives focus, agility becomes part of how the business operates rather than a reaction to change.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6172fe807b65\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd41220f0130\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Fostering an agile culture\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f8be0c6f2d94\",\"_type\":\"block\",\"children\":[{\"_key\":\"4708f9aa4062\",\"_type\":\"span\",\"marks\":[],\"text\":\"Agility thrives when people feel empowered to act, not just when processes allow it. 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Accessible \"},{\"_key\":\"c12b689f8f72\",\"_type\":\"span\",\"marks\":[\"aba90bc94f96\"],\"text\":\"dashboards\"},{\"_key\":\"2ffdf20a5c23\",\"_type\":\"span\",\"marks\":[],\"text\":\" make it easy to see performance as it happens, creating alignment across functions.\"}],\"markDefs\":[{\"_key\":\"aba90bc94f96\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/2025-braze-reporting-announcements\"}],\"style\":\"normal\"},{\"_key\":\"db0cdb995e7c\",\"_type\":\"richImage\",\"alt\":\"Dashboard Builder interface showing an \\\"Overall Engagement Health Dashboard\\\" with performance metrics and charts.\",\"asset\":{\"_ref\":\"image-3fdcf847d0c4bcafe4147e3325472781d155fd81-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"30b689d2be20\",\"_type\":\"block\",\"children\":[{\"_key\":\"3855be0b4541\",\"_type\":\"span\",\"marks\":[],\"text\":\"When people have both autonomy and clear information, agility becomes part of the culture. 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By connecting Braze with Amplitude, the company discovered that customers who added a product to their cart within 30 minutes of signing up were far more likely to complete a rental. 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With connected data and actionable insights, startups can move in step with their customers, respond faster, engage smarter, and adapt continuously in a world that never stands still.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"78ddf873a599\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"aa0ae3eeaf33\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Connect with sales\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"}}],\"heading\":\"Ready to get started?\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/fa2023088521714f53387d217007c2e2776f06b0-3840x2160.png\",\"publishedDate\":\"2025-11-28T14:36:15.095Z\",\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3f2c50853c1cfad6ec364f1dd8b5af8468997a03-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Change has always been part of doing business. What’s different today is the pace. Technology evolves overnight, customer expectations shift without warning, and new competitors emerge from anywhere in the world.\",\"pageTitle\":\"Adapting to change: How startups can stay agile in a rapidly evolving market\",\"slug\":{\"_type\":\"slug\",\"current\":\"agility-for-startups\"}},\"title\":\"Adapting to change: How startups can stay agile in a rapidly evolving market\"},{\"_id\":\"67b42fbb-3d7b-47c7-9b76-54323d9a4e37\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"054831b86ba0\",\"_type\":\"block\",\"children\":[{\"_key\":\"03371466d9ef\",\"_type\":\"span\",\"marks\":[],\"text\":\"Most marketing workflows still rely on pre-set rules and static branching, which makes them fragile when customers behave differently than expected. When this happens, personalizing beyond broad segments quickly becomes unmanageable.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"163d091fea23\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef82c89d470d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Agentic workflows solve this by putting \"},{\"_key\":\"c2f76b7e704c\",\"_type\":\"span\",\"marks\":[\"9285366bbc7d\"],\"text\":\"adaptive AI agents\"},{\"_key\":\"1a2674959c8d\",\"_type\":\"span\",\"marks\":[],\"text\":\" inside the journey itself. These agents do more than follow instructions—they make decisions in real time, test alternatives, and learn from outcomes. This results in cross-channel journeys that scale without losing relevance, and campaigns that improve with every send.\"}],\"markDefs\":[{\"_key\":\"9285366bbc7d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-decisioning-101\"}],\"style\":\"normal\"},{\"_key\":\"fa2617469e44\",\"_type\":\"block\",\"children\":[{\"_key\":\"5723c1b7ad7c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Contents\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ad4618b6778\",\"_type\":\"block\",\"children\":[{\"_key\":\"0e2cc52aa13d\",\"_type\":\"span\",\"marks\":[\"ead3fdd870a8\"],\"text\":\"What are agentic AI workflows?\"}],\"markDefs\":[{\"_key\":\"ead3fdd870a8\",\"_type\":\"link\",\"blank\":false,\"href\":\"braze.com/resources/articles/agentic-workflows#what\"}],\"style\":\"normal\"},{\"_key\":\"20274bba23d8\",\"_type\":\"block\",\"children\":[{\"_key\":\"078f744fbb74\",\"_type\":\"span\",\"marks\":[\"86568e33b8f9\"],\"text\":\"How agentic workflows operate\"}],\"markDefs\":[{\"_key\":\"86568e33b8f9\",\"_type\":\"link\",\"blank\":false,\"href\":\"braze.com/resources/articles/agentic-workflows#how\"}],\"style\":\"normal\"},{\"_key\":\"f5a4c251eeec\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc2bcd41db1b\",\"_type\":\"span\",\"marks\":[\"ec6991eca1de\"],\"text\":\"Real-life agentic workflows in marketing\"}],\"markDefs\":[{\"_key\":\"ec6991eca1de\",\"_type\":\"link\",\"blank\":false,\"href\":\"braze.com/resources/articles/agentic-workflows#real\"}],\"style\":\"normal\"},{\"_key\":\"4efbcc158701\",\"_type\":\"block\",\"children\":[{\"_key\":\"e79b2904f7ee\",\"_type\":\"span\",\"marks\":[\"e6f671d67b33\"],\"text\":\"Framework for AI workflow orchestration\"}],\"markDefs\":[{\"_key\":\"e6f671d67b33\",\"_type\":\"link\",\"blank\":false,\"href\":\"braze.com/resources/articles/agentic-workflows#frame\"}],\"style\":\"normal\"},{\"_key\":\"63abc2170156\",\"_type\":\"block\",\"children\":[{\"_key\":\"512cbc6e04e8\",\"_type\":\"span\",\"marks\":[\"233f0f90923d\"],\"text\":\"Agentic workflows vs. AI decisioning vs. next-best action\"}],\"markDefs\":[{\"_key\":\"233f0f90923d\",\"_type\":\"link\",\"blank\":false,\"href\":\"braze.com/resources/articles/agentic-workflows#agentic\"}],\"style\":\"normal\"},{\"_key\":\"7d16a0eee86b\",\"_type\":\"block\",\"children\":[{\"_key\":\"30f41258ef5e\",\"_type\":\"span\",\"marks\":[\"8101b1bbc3f0\"],\"text\":\"Build vs. buy: where data platforms end and orchestration begins\"}],\"markDefs\":[{\"_key\":\"8101b1bbc3f0\",\"_type\":\"link\",\"blank\":false,\"href\":\"braze.com/resources/articles/agentic-workflows#build\"}],\"style\":\"normal\"},{\"_key\":\"b4851f169716\",\"_type\":\"block\",\"children\":[{\"_key\":\"735e9ac6234d\",\"_type\":\"span\",\"marks\":[\"e4da084deb15\"],\"text\":\"Challenges of agentic workflows\"}],\"markDefs\":[{\"_key\":\"e4da084deb15\",\"_type\":\"link\",\"blank\":false,\"href\":\"braze.com/resources/articles/agentic-workflows#challenges\"}],\"style\":\"normal\"},{\"_key\":\"3279625e015f\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b3758a97e2a\",\"_type\":\"span\",\"marks\":[\"0a1c8626ddc8\"],\"text\":\"Final thoughts on agentic workflows\"}],\"markDefs\":[{\"_key\":\"0a1c8626ddc8\",\"_type\":\"link\",\"blank\":false,\"href\":\"braze.com/resources/articles/agentic-workflows#final\"}],\"style\":\"normal\"},{\"_key\":\"c2dcc021e8b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1571b6377af\",\"_type\":\"span\",\"marks\":[\"21f96c1e84d9\"],\"text\":\"Agentic workflow FAQs\"}],\"markDefs\":[{\"_key\":\"21f96c1e84d9\",\"_type\":\"link\",\"blank\":false,\"href\":\"braze.com/resources/articles/agentic-workflows#faqs\"}],\"style\":\"normal\"},{\"_key\":\"c2f5f76bab50\",\"_type\":\"anchor\",\"anchorId\":\"what\"},{\"_key\":\"e897edfaff11\",\"_type\":\"block\",\"children\":[{\"_key\":\"46c765adae24\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are agentic AI workflows?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0922552376c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"81a3ffbecbd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Agentic workflows are AI-powered systems that weave autonomous agents into the flow of customer engagement. Instead of relying on rigid “if-this-then-that” logic, they continuously experiment, adapt, and refine decisions—choosing the right message, channel, or timing for each individual in the moment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d2e52f427007\",\"_type\":\"block\",\"children\":[{\"_key\":\"6918a09dbe63\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s the difference between a scripted sequence that always follows certain rules and logic, versus a dynamic system that can handle complexity, test alternatives, and adjust on the fly. Agentic AI workflows let brands evolve along with their customers and with every interaction.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a6602563543b\",\"_type\":\"anchor\",\"anchorId\":\"how\"},{\"_key\":\"9ff3d2fbc4fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"58df99a8a0c2\",\"_type\":\"span\",\"marks\":[],\"text\":\"How agentic workflows operate\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"239ff90ac279\",\"_type\":\"block\",\"children\":[{\"_key\":\"cfa770b03be1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Agentic workflows function by bringing together several moving parts into a single system:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c0d10528d882\",\"_type\":\"block\",\"children\":[{\"_key\":\"b479b01fd6fb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Context\"},{\"_key\":\"b35fd45a97c8\",\"_type\":\"span\",\"marks\":[],\"text\":\": customer profiles, behavioral events, and real-time signals that shape decisions.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0624a74d01ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"f918433c09ff\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Agents\"},{\"_key\":\"cf92ba8070a4\",\"_type\":\"span\",\"marks\":[],\"text\":\": autonomous decision-makers that analyze inputs, plan actions, and adapt.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eee6e8d322f0\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2a576ab7d5c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Tools and integrations\"},{\"_key\":\"1935cb5df884\",\"_type\":\"span\",\"marks\":[],\"text\":\": APIs, data sources, and external systems that agents use to act.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ae8c7de486e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"8313bc57d95f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Orchestration layer\"},{\"_key\":\"cbff185412d2\",\"_type\":\"span\",\"marks\":[],\"text\":\": the flow that connects channels and coordinates tasks across the customer journey.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d1cf29a8941c\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1e83da13769\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Feedback loop\"},{\"_key\":\"a7ce4e224b08\",\"_type\":\"span\",\"marks\":[],\"text\":\": reinforcement learning and experimentation that allow the system to improve over time.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a0c866a301f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"5e1ef890c951\",\"_type\":\"span\",\"marks\":[],\"text\":\"Autonomous workflows: adapting in real time\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"5ee1035b4798\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c62b4b0d18f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Some workflows can run with a single AI agent acting independently. These autonomous workflows use live context—such as customer behavior or engagement history—to decide when to send a message, which channel to use, or what content to deliver. Because the agent can perceive, plan, act, and learn without human intervention, the workflow adapts dynamically instead of following rigid rules.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"433c0593f711\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f747581e999\",\"_type\":\"span\",\"marks\":[],\"text\":\"Multi-agent workflows: collaborating for complexity\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"2b7c2f72b1b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d993b07ede5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Multi-agent workflows are a type of autonomous workflow designed for more complex processes. Here, several AI agents take on different tasks—such as analyzing context, selecting the channel, or applying guardrails—but work together toward a shared goal. If one element changes, all agents coordinate and adjust, using context to create the next best action, deliver the most relevant message, and choose the right channel. This makes it possible to run 1:1 \"},{\"_key\":\"8bd8e3f449a2\",\"_type\":\"span\",\"marks\":[\"da9297667d9b\"],\"text\":\"real-time personalization\"},{\"_key\":\"c94bde30d089\",\"_type\":\"span\",\"marks\":[],\"text\":\" at scale, across even the most intricate journeys.\"}],\"markDefs\":[{\"_key\":\"da9297667d9b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/real-time-personalization\"}],\"style\":\"normal\"},{\"_key\":\"d6bdac4aa2af\",\"_type\":\"block\",\"children\":[{\"_key\":\"34f303029af5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Guardrails are essential across both autonomous and multi-agent workflows. They define eligibility, frequency caps, compliance constraints, and approval thresholds. With the right controls in place, marketers gain workflows that adapt dynamically while staying safe, consistent, and trustworthy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7cc934c11f63\",\"_type\":\"anchor\",\"anchorId\":\"real\"},{\"_key\":\"35f73e19c670\",\"_type\":\"block\",\"children\":[{\"_key\":\"b8e9691353a2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Real-life agentic workflows in marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"2dadf6013a6b\",\"_type\":\"block\",\"children\":[{\"_key\":\"319603a74e13\",\"_type\":\"span\",\"marks\":[],\"text\":\"Agentic AI workflows are most valuable when they turn adaptive decision-making into measurable results. Here are a few examples marketers can act on today:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3db8a76573be\",\"_type\":\"block\",\"children\":[{\"_key\":\"7138ae84471f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Boost engagement with adaptive timing and channel choice: \"},{\"_key\":\"e21d44174b48\",\"_type\":\"span\",\"marks\":[],\"text\":\"Agents analyze individual behavior to decide when and where to reach each person, improving open and click-through rates\"},{\"_key\":\"a41e0ca0c99e\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\".\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"62e43439973f\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e6a88011f94\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Protect margins while increasing conversions: \"},{\"_key\":\"125a9501ff58\",\"_type\":\"span\",\"marks\":[],\"text\":\"An “Offer Agent” tailors discounts or content in real time, while guardrails make sure incentives stay within brand and compliance limits.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7970f2d66ddc\",\"_type\":\"block\",\"children\":[{\"_key\":\"11cacda2d843\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Reduce onboarding drop-offs: \"},{\"_key\":\"e5e20333f1bb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Journeys flex to each user’s adoption path, nudging them toward key actions when they stall.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"747dcecaddb1\",\"_type\":\"block\",\"children\":[{\"_key\":\"d49903bbacad\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Capture relevance in the moment: \"},{\"_key\":\"844c114ce819\",\"_type\":\"span\",\"marks\":[],\"text\":\"Location, weather, or live events trigger context-specific messages that feel timely and personal.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"882c7bfbc2b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"292917720bb2\",\"_type\":\"span\",\"marks\":[],\"text\":\"To see the impact more clearly, let’s look at how brands are applying these workflows today. The case studies below illustrate the role of agentic workflows in boosting onboarding performance and driving long-term value.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"923a539446d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b76aa80dc0e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Grubhub’s onboarding upgrade delivers 836% ROI\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a755df0f1842\",\"_type\":\"block\",\"children\":[{\"_key\":\"171bfc7eb338\",\"_type\":\"span\",\"marks\":[\"6c2fbc393e48\"],\"text\":\"Grubhub\"},{\"_key\":\"8fb3773fb6b5\",\"_type\":\"span\",\"marks\":[],\"text\":\", part of Just Eat Takeaway, partners with 365,000+ restaurants across 4,000 US cities. Their Campus program brings tailored dining experiences to students at more than 300 colleges.\"}],\"markDefs\":[{\"_key\":\"6c2fbc393e48\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/grubhub-onboarding-case-study\"}],\"style\":\"normal\"},{\"_key\":\"f9b53540784c\",\"_type\":\"block\",\"children\":[{\"_key\":\"7feb982169b1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Challenge\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"29f3f2cae6bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"bffb06653f84\",\"_type\":\"span\",\"marks\":[],\"text\":\"Student adoption of Grubhub Campus was low. Many began the onboarding process but dropped off before completing critical steps like linking a campus card or activating their Grubhub+ Student subscription.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7458476293bb\",\"_type\":\"richImage\",\"alt\":\"Three mobile phones displaying Grubhub app promotions for student benefits, including \\\"Cool Kids Club\\\" and campus card integration notifications.\",\"asset\":{\"_ref\":\"image-2a19aaaa731a456d3525cdf7b363aad1f3684d0a-2400x1342-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"bb09afab6e20\",\"_type\":\"block\",\"children\":[{\"_key\":\"2aa6d2865420\",\"_type\":\"span\",\"marks\":[],\"text\":\"Solution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"387ce8763292\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab333bd54713\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using Braze Canvas, Grubhub designed a multi-stage onboarding journey with personalized emails and push notifications. Each stage had a clear goal—from welcoming new students, to prompting campus card verification, to nudging Grubhub+ activation. With Braze Alloys integrations (Amplitude, Google Analytics), the team tracked engagement and optimized flows in real time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"477bf9a3f10a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2a8891b7889\",\"_type\":\"span\",\"marks\":[],\"text\":\"Results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"27eeef754d3b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1a6c8ae3a6d\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results speak for themselves:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9fafe4934e8a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0f98dc67269\",\"_type\":\"span\",\"marks\":[],\"text\":\"836% increase in return on investment (ROI)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cefb58ce448d\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb4417cf95c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"20% more orders overall\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3a99d8c06da2\",\"_type\":\"block\",\"children\":[{\"_key\":\"96811c73a450\",\"_type\":\"span\",\"marks\":[],\"text\":\"188% rise in Grubhub+ Student signups\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"56ab563c6574\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6348f31363e\",\"_type\":\"span\",\"marks\":[],\"text\":\"By shifting from static welcomes to adaptive, agent-like orchestration, Grubhub educated students at each step and kept them moving forward—showing how onboarding journeys built with agentic workflows can drive adoption, loyalty, and measurable revenue impact.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2526e0ed2312\",\"_type\":\"block\",\"children\":[{\"_key\":\"973b3b97b90f\",\"_type\":\"span\",\"marks\":[],\"text\":\"foodora builds trust and drives engagement through BrazeAI™\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"54a6fc2b7173\",\"_type\":\"block\",\"children\":[{\"_key\":\"531cfc55cf0d\",\"_type\":\"span\",\"marks\":[\"cbac139c6bd3\"],\"text\":\"foodora\"},{\"_key\":\"5ce32bbfe0b0\",\"_type\":\"span\",\"marks\":[],\"text\":\" is a leading food delivery service operating in over 700 cities across Europe. Their mission is to deliver convenience and joy by giving people access to what they want, when they want it. To achieve this, foodora emphasizes strong customer relationships built on trust, timely communication, and personalized experiences.\"}],\"markDefs\":[{\"_key\":\"cbac139c6bd3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/foodora-case-study\"}],\"style\":\"normal\"},{\"_key\":\"3efe5ea64ad3\",\"_type\":\"block\",\"children\":[{\"_key\":\"30a9a317a532\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"8c31ef4aa401\",\"_type\":\"block\",\"children\":[{\"_key\":\"3cd9c2b21b07\",\"_type\":\"span\",\"marks\":[],\"text\":\"foodora struggled with inconsistent messaging across multiple platforms and lacked predictive insights to guide engagement. This resulted in missed opportunities, low engagement rates, and higher churn.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"91ec50752464\",\"_type\":\"richImage\",\"alt\":\"Two iPhone lock screens display Foodora app notifications: \\\"Running out of Chips \u0026 Nuts?\\\" and \\\"Did you forget your food?\\\".\",\"asset\":{\"_ref\":\"image-8355c60d01ff0c21a5317b895b58a48771d435e1-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"71ee3f24c1c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"554d667a084b\",\"_type\":\"span\",\"marks\":[],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"8a9611ca3c89\",\"_type\":\"block\",\"children\":[{\"_key\":\"d009570f04e3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Switching to Braze allowed foodora to unify their customer engagement strategy across email, push, and in-app messaging. By adopting BrazeAI™ Intelligent Timing, they optimized message delivery to reach customers when they were most likely to engage. This personalized send-time approach reduced intrusiveness, boosted satisfaction, and strengthened trust.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d10bfda99ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"8fc15c11ec1b\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"621ad4bc3afd\",\"_type\":\"block\",\"children\":[{\"_key\":\"a86e74635dac\",\"_type\":\"span\",\"marks\":[],\"text\":\"41% conversion rate from messages sent\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"99a7c5b17d70\",\"_type\":\"block\",\"children\":[{\"_key\":\"0393e0acd50e\",\"_type\":\"span\",\"marks\":[],\"text\":\"26% reduction in unsubscribe rate with Intelligent Timing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3c062bb415ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"f499bfc0f8ba\",\"_type\":\"span\",\"marks\":[],\"text\":\"6% increase in push direct opens\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab99fdbd241f\",\"_type\":\"block\",\"children\":[{\"_key\":\"622833a7dc53\",\"_type\":\"span\",\"marks\":[],\"text\":\"foodora’s success highlights the impact of agentic workflows on customer engagement. By shifting from fixed schedules to AI-powered send-time optimization, they showed that \"},{\"_key\":\"f2af4236cb6b\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"when\"},{\"_key\":\"190824b88243\",\"_type\":\"span\",\"marks\":[],\"text\":\" a message is delivered can be just as important as \"},{\"_key\":\"66bdadc4550f\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"what\"},{\"_key\":\"9a615ddccea9\",\"_type\":\"span\",\"marks\":[],\"text\":\" it says.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c0338a8712ce\",\"_type\":\"anchor\",\"anchorId\":\"frame\"},{\"_key\":\"57f50d95e476\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc09dbf1d711\",\"_type\":\"span\",\"marks\":[],\"text\":\"Framework for AI workflow orchestration\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0273f82cbdea\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec80025a9eb3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Building an agentic workflow starts with clarity. Marketers can follow this step-by-step approach:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"af06916a0cff\",\"_type\":\"block\",\"children\":[{\"_key\":\"18e9579cfa4e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Define the objective and KPI\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0365882222fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"f723c3d683d3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Decide what success looks like. 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Customers within a defined segment will receive the most relevant message, offer, or response in real time.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"55120ed72a25\",\"_type\":\"block\",\"children\":[{\"_key\":\"754811efa4ea\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Agentic workflows\"},{\"_key\":\"34afd36e41b6\",\"_type\":\"span\",\"marks\":[],\"text\":\" can vary based on your personalization model. By embedding autonomous agents that perceive, plan, act, and learn, they string decisions together across an entire journey. 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These tools unify customer profiles and streaming events, but weren’t designed to orchestrate journeys in real time or \"},{\"_key\":\"27fdeeb67669\",\"_type\":\"span\",\"marks\":[\"3ec579a390b4\"],\"text\":\"personalize at scale\"},{\"_key\":\"bde7230b9e18\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"3ec579a390b4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/personalization-at-scale\"}],\"style\":\"normal\"},{\"_key\":\"e056d3b4fae1\",\"_type\":\"block\",\"children\":[{\"_key\":\"fbe6c48e369a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"CDPs and data tools handle the foundation\"},{\"_key\":\"8620ba65cf7f\",\"_type\":\"span\",\"marks\":[],\"text\":\": They centralize data and make it accessible across systems. 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The brand also began a small experiment to promote Voice Cleaner using Personalized Paths in \"},{\"_key\":\"798adff103943\",\"_type\":\"span\",\"marks\":[\"891c1fc7b8be\"],\"text\":\"Braze Canvas\"},{\"_key\":\"798adff103944\",\"_type\":\"span\",\"marks\":[],\"text\":\", our no-code journey orchestration tool.\"}],\"markDefs\":[{\"_key\":\"1f8955045bc5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/content-cards-inspiration-guide\"},{\"_key\":\"891c1fc7b8be\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"118a63e3ad78\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab230f104e180\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s a view into BandLab’s campaign, set up in just two days:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e2cb17fedd14\",\"_type\":\"block\",\"children\":[{\"_key\":\"05a6b96eea530\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. First, BandLab used Braze tech partner \"},{\"_key\":\"05a6b96eea531\",\"_type\":\"span\",\"marks\":[\"e9a992bb86b9\"],\"text\":\"Amplitude\"},{\"_key\":\"05a6b96eea532\",\"_type\":\"span\",\"marks\":[],\"text\":\" to funnel cohorts of users into Braze for targeting.\"}],\"markDefs\":[{\"_key\":\"e9a992bb86b9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners\"}],\"style\":\"normal\"},{\"_key\":\"d3dfb3c41a55\",\"_type\":\"block\",\"children\":[{\"_key\":\"11e7f76580a9\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. BandLab created their weekly Voice Cleaner communications via campaigns in Braze so that they could regularly refresh messaging. Each week they duplicated an in-app message or Content Card, and updated the copy to retarget active users who were not currently in a Membership trial.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6926b5c6f720\",\"_type\":\"richImage\",\"alt\":\"screenshot\",\"asset\":{\"_ref\":\"image-acb41d62e3ad1ae100bd194d8f531054c1985f9e-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"3e18fcc6f09a\",\"_type\":\"block\",\"children\":[{\"_key\":\"65c073f69a1a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. BandLab also experimented with a slide-up message featuring the Voice Cleaner feature, testing different copy variations with “background noise. Using Personalized Paths, they sent users the variation they were most likely to resonate with.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"72bc9967d0d0\",\"_type\":\"richImage\",\"alt\":\"screenshot\",\"asset\":{\"_ref\":\"image-0505dd4a775bd34d20fdf86de8e7368af2af8f89-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"0e17ff17a08d\",\"_type\":\"block\",\"children\":[{\"_key\":\"135b7ea676970\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. The slide-up message is triggered each Monday, along with a Content Card. 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Using Experiment Paths, they tested new variants, featuring copy around “background noise.” BandLab found that this copy variant performed better in terms of clicks and paywall opens.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2325d6a98fef\",\"_type\":\"richImage\",\"alt\":\"content card example\",\"asset\":{\"_ref\":\"image-3328817f267cd8141a88169ab2a79f55bba0db00-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"58ae27f4f265\",\"_type\":\"block\",\"children\":[{\"_key\":\"066b8ee313ee0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The power and versatility of Content Cards\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"89c1c8f773bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad0afb4fbf6d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"BandLab now uses Content Cards for a variety of purposes including feature promotion and monetization. The brand’s marketing team integrated Content Cards within the BandLab app in a way that feels native, not intrusive, to the user.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7627a7792e28\",\"_type\":\"block\",\"children\":[{\"_key\":\"6734da54494c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, this “From BandLab” inbox showcases a feed of Content Cards a user can always engage with or return to for reference:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3fe8ae589caf\",\"_type\":\"richImage\",\"alt\":\"a cell phone with a screen that says opportunities on it\",\"asset\":{\"_ref\":\"image-fa31e3c9bbb94cdac9f1f364f193f3d59e2a19c4-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"4edae38dd792\",\"_type\":\"block\",\"children\":[{\"_key\":\"abc83e99c2090\",\"_type\":\"span\",\"marks\":[],\"text\":\"BandLab finds that Content Cards have a high click-through rate averaging ~6% on Impressions to Clicks. The brand has also had success driving subscription trial activations via Content Cards—especially with power users. 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By leveraging Braze and Braze partners like Amplitude, they were able to bring this data into Braze to create the right segments and test messaging through different in-app channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e29f535b5a8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"35052753249a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"BandLab found Content Cards to be especially effective, earning an average 12.1% Impressions to Clicks rate. With their power users segment, they saw an 6.4% conversion rate from Click to membership, compared to 5.1% for other users. This comparison was between the same time period of July 1 to December 2023 and July 1 to December 2024.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3b8a277debbb\",\"_type\":\"block\",\"children\":[{\"_key\":\"485feddd93470\",\"_type\":\"span\",\"marks\":[],\"text\":\"Content Cards are now in use within several locations within the BandLab app.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3e6fa0e202c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f10c362eb1d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key takeaways\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d0f0e1afcb4e\",\"_type\":\"block\",\"children\":[{\"_key\":\"8fcd5d16018d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Begin with a clearly defined project.\"},{\"_key\":\"8fcd5d16018d1\",\"_type\":\"span\",\"marks\":[],\"text\":\" BandLab started out with a well-defined plan, clear objectives, and a clean data import, which allowed them to design targeted campaigns for the users most likely to be responsive.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bfd8420d163a\",\"_type\":\"block\",\"children\":[{\"_key\":\"534ff58dea6c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Try different channels.\"},{\"_key\":\"534ff58dea6c1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Sending messaging across different channels may feel like you’re hitting your users too hard with the same message, but chances are they’re not going to see the message in every channel. A multichannel approach allows you to learn where and how your target customers prefer to interact.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"90868de63aeb\",\"_type\":\"block\",\"children\":[{\"_key\":\"399364c72211\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Refresh, refresh, refresh. \"},{\"_key\":\"17e707b224f4\",\"_type\":\"span\",\"marks\":[],\"text\":\"BandLab refreshed its messaging each week to engage users and learn from the results. The brand used Experiment Paths in Canvas to test different messaging variations in its in-app messages, Content Cards, and push notifications. There was a clear winner!\\n\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/8b7a7908faaf482fdea300b4dc7ea91f1494c89e-2560x1600.png\",\"publishedDate\":\"2025-04-02T12:08:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dfcf3c164370b69055e47f8cdd7491334a263ed0-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"BandLab, a social music platform, builds tools and features that enable musicians globally to make and share music anywhere they are. 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By focusing on delivering the most relevant content and messaging to each customer, they’re able to improve audience retention and create sustainable relationships that grow revenue.\"}],\"markDefs\":[{\"_key\":\"c348b684f6d3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-engagement-guide\"}],\"style\":\"normal\"},{\"_key\":\"76681c75f66a\",\"_type\":\"block\",\"children\":[{\"_key\":\"d27c9d450a7e\",\"_type\":\"span\",\"marks\":[],\"text\":\"A better platform for deeper engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a51b98f79675\",\"_type\":\"block\",\"children\":[{\"_key\":\"c2784017c27e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Wondery’s direct relationship with audiences shape everything from their content strategy to their marketing approach. 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This direct integration with Braze allows them to:\"}],\"markDefs\":[{\"_key\":\"5094c30c92d9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/amplitude\"}],\"style\":\"normal\"},{\"_key\":\"234b000fd758\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d18a79bd365\",\"_type\":\"span\",\"marks\":[],\"text\":\"Import behavioral data and user insights from Amplitude into Braze to inform messaging strategies\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9010bfef4b8a\",\"_type\":\"block\",\"children\":[{\"_key\":\"debaa854b760\",\"_type\":\"span\",\"marks\":[],\"text\":\"Send campaign and messaging performance data from Braze to Amplitude for holistic analytics and user behavior analysis\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"567c54816a52\",\"_type\":\"block\",\"children\":[{\"_key\":\"0bbd2518c84d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create unified user profiles by combining engagement data from both platforms\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a7395f71c200\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f8649ecac9a\",\"_type\":\"span\",\"marks\":[],\"text\":\"The bi-directional data flow between Braze and Amplitude has enabled Wondery to better understand their customers’ engagement patterns in order to make more informed decisions about their content and messaging strategies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9eee7bd6020b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4820841ce46\",\"_type\":\"span\",\"marks\":[],\"text\":\"The power of Braze Content Cards™\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b855a9a47943\",\"_type\":\"block\",\"children\":[{\"_key\":\"a122095331a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Through strategic audience communications, Wondery is able to drive discovery of new shows, maintain consistent engagement with existing content, and create seamless pathways to their premium services. 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Content Cards have since become “an essential tool in our product, analytics, and marketing strategy.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"003b25c335f9\",\"_ref\":\"54c8d2d0-5954-4b12-95be-aa474ef8cbec\",\"_type\":\"testimonialReference\"},{\"_key\":\"51f1a0fc41fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"e98914004c39\",\"_type\":\"span\",\"marks\":[],\"text\":\"Overall, it took Wondery six weeks to implement Content Cards—four weeks for development and two weeks for QA and testing. 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This step consists of identifying series or content to promote and determining where to display it in the app, then creating assets with the proper visual CTAs and specifications.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"17f3b416d047\",\"_type\":\"block\",\"children\":[{\"_key\":\"38ca50bfd716\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Campaign setup in Braze\"},{\"_key\":\"525d348e98dc\",\"_type\":\"span\",\"marks\":[],\"text\":\". The team creates a new campaign, uploads creative assets, then sets up key-pair values for proper card styling, placement, and links. They also schedule the duration and expiration time for publication. 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Don’t be afraid to adopt and innovate with new channels. \"},{\"_key\":\"ff257ba4d402\",\"_type\":\"span\",\"marks\":[],\"text\":\"By launching Content Cards, Wondery is able to enhance the user experience, increase content consumption, and promote their premium listening service—all key business objectives.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a2ac52a9ea42\",\"_type\":\"block\",\"children\":[{\"_key\":\"7a0353c4c4a8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Empower teams with the right tools.\"},{\"_key\":\"8219d08f7c9c\",\"_type\":\"span\",\"marks\":[],\"text\":\" With Content Cards, the marketing team can now independently create and deploy campaigns without relying on engineering resources—fueling greater creativity, agility, and experimentation.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"45b4e95e9362\",\"_type\":\"block\",\"children\":[{\"_key\":\"7024ae969792\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Collaborate with technical teams to get their buy-in. \"},{\"_key\":\"da00bfaac076\",\"_type\":\"span\",\"marks\":[],\"text\":\"Proactively work with your Product team to highlight the value of personalized, persistent messaging within your product. The long-term return on investment from increased engagement, conversions, and customer satisfaction can outweigh any short-term drawbacks.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"41b4af4c3bf8\",\"_type\":\"block\",\"children\":[{\"_key\":\"0cf08adb6692\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/202502f70976e9333c80ad5c7f0b540498416ed0-1280x800.png\",\"publishedDate\":\"2025-05-01T14:00:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3b4c0ab4e3ef93c29a65b28220cc6a4177df8e37-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Wondery, the premiere podcast publisher, implemented Braze Content Cards™ to help drive an increase in audience engagement and raise awareness and sign-ups for Wondery+, their premium listening service.\",\"pageTitle\":\"Wondery uses Braze Content Cards™ to boost audience engagement and raise awareness of Wondery+\",\"slug\":{\"_type\":\"slug\",\"current\":\"wondery-case-study\"}},\"title\":\"Wondery uses Braze Content Cards™ to boost audience engagement and raise awareness of Wondery+, their premium listening service\"},{\"_id\":\"e2993369-94fa-4c01-a0a6-e061c8296f6b\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"654d3c79780a\",\"_type\":\"block\",\"children\":[{\"_key\":\"d502e8520be60\",\"_type\":\"span\",\"marks\":[],\"text\":\"ShareTheMeal is a fundraising app that generates donations for people in need as part of the United Nations World Food Programme (WFP), the world’s largest humanitarian organization. In their mission to end hunger, ShareTheMeal connects donors to 10 to 15 rotating fundraising causes, allowing them to “share meals” with their donation. Donors can choose which country they want to support or which cause - from emergency support to resilience projects. Each featured fundraising campaign is translated into 14 languages across the app and website to reach as many donors as possible. Causes support people in countries including: Ukraine, Yemen, Afghanistan, Palestine, Haiti, Sudan, Colombia, Bangladesh, Egypt, Rwanda, Peru, Zambia, the Philippines and Lebanon. WFP staff and global partners provide vital assistance to communities in need. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fe257f672c31\",\"_type\":\"block\",\"children\":[{\"_key\":\"16ea45c07d780\",\"_type\":\"span\",\"marks\":[],\"text\":\"Fundraising requires a unique donor engagement strategy. The “reward” for the donor is the sense of goodwill derived from helping another person, but donations tend to be infrequent or irregular, often tied to a particular cause or season. The team found that donors weren’t necessarily returning to donate again, with some donors wanting to know more about how their funds would be used. This is where ShareTheMeal saw an opportunity: What if giving felt like it had a clear objective, where donors could see the impact of their fundraising efforts immediately after donationing? ShareTheMeal’s new engagement strategy hinges on building an identity for their donors as “Field Heroes” where they feel closer to the mission.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"550012cd2429\",\"_type\":\"block\",\"children\":[{\"_key\":\"b41a46448d980\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Fostering retention and engagement by bringing donors into the field\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d3548f1eda55\",\"_type\":\"block\",\"children\":[{\"_key\":\"94ef1c5122900\",\"_type\":\"span\",\"marks\":[],\"text\":\"ShareTheMeal’s team was eager to build engagement and retention in the app and drive growth at scale. They sought innovative strategies that would not only generate immediate donations but also contributions and also foster ongoing interest between donors and their cause(s) of choice. The team held a series of ideation workshops and developed a hypothesis — people are more likely to return to the app and donate again if they felt invested in their cause. What’s more, if they associated fundraising with their personal identity, that would stand in as the “reward” for donating. Thus the “Field Hero” concept was born, tapping into the deep emotional connection that comes from feeling like a part of a larger mission. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66174c26a597\",\"_type\":\"block\",\"children\":[{\"_key\":\"4457d4db852a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"ShareTheMeal’s “Field Hero” campaign positioned donors alongside WFP staff in the field, sharing real stories and messages so that donors could see their contributions in action. This allowed donors to see themselves as part of the mission in a more hands-on sense, not merely as financial backers. 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From there, the CRM manager could orchestrate the rest of the “Field Hero” Braze Canvas, tailoring messaging to individual donor preferences.\"}],\"markDefs\":[{\"_key\":\"100bd1eac87a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/in-app-messaging\"}],\"style\":\"normal\"},{\"_key\":\"356a3e270e3b\",\"_type\":\"block\",\"children\":[{\"_key\":\"7083d334e2ad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In building a unique narrative for each Field Hero, ShareTheMeal aimed to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3253498eace9\",\"_type\":\"block\",\"children\":[{\"_key\":\"6618c77ac0450\",\"_type\":\"span\",\"marks\":[],\"text\":\"Increase retention and repeat donations\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0049e6c50972\",\"_type\":\"block\",\"children\":[{\"_key\":\"5e9f724b58b30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Boost engagement across the ShareTheMeal app\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a5b999cc51f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab302b9303310\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalize messaging based on causes and locale\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cdf6e35f671f\",\"_type\":\"block\",\"children\":[{\"_key\":\"195def68ea1f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key components of the strategy include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4e75fc5a9ff6\",\"_type\":\"block\",\"children\":[{\"_key\":\"0e1f737314b20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Targeted videos in in-app messaging\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"588f0d22fb2a\",\"_type\":\"block\",\"children\":[{\"_key\":\"765328a405e30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Push notifications with updates about relevant causes\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5d22733404c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"eade9964b2f30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"From concept to “Impact Loop”: Bringing the “Field Hero” campaign to life\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a166da35fccc\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f495568f9c70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Since ShareTheMeal began their campaign work with ideation workshops and design, they were ready to act quickly in the implementation phase. The campaign only took a month to deploy, from the first ideation session to full execution. Here’s a behind-the-scenes look at how ShareTheMeal built out the campaign.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"52906f447d69\",\"_type\":\"block\",\"children\":[{\"_key\":\"43187656cd150\",\"_type\":\"span\",\"marks\":[],\"text\":\"First, the team collected user insights from \"},{\"_key\":\"43187656cd151\",\"_type\":\"span\",\"marks\":[\"252f12725426\"],\"text\":\"in-app surveys\"},{\"_key\":\"43187656cd152\",\"_type\":\"span\",\"marks\":[],\"text\":\", user interviews, customer support inquiries, and email questionnaires to gain a better understanding of audience needs and interests. These were made available to all stakeholders present for the next phase, ideation. \"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"252f12725426\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/personalized-outreach-with-in-app-message-surveys\"}],\"style\":\"normal\"},{\"_key\":\"9806e8f9c437\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c3d778d4a4a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"From there, cross-functional stakeholders—design, content, marketing, product, engineering—gathered to brainstorm potential campaign approaches. The team settled on a habit loop model they named the “Impact Loop,” centering on triggers and rewards to drive re-engagement. As the campaign concept took shape, they mapped an example customer lifecycle to better visualize gaps and opportunities in their new strategy. \"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5b8ccae8955a\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b5f81991d790\",\"_type\":\"span\",\"marks\":[],\"text\":\"The team built out briefs for content and tech teams based on the campaign design chosen in the ideation workshop. This way the team could scope their work and understand shared deliverables. \"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"70b9b8c2488c\",\"_type\":\"block\",\"children\":[{\"_key\":\"c263cb913b8a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"At this point, the CRM team took over building out the flows with Canvas, our no-code journey builder. \"},{\"_key\":\"c263cb913b8a1\",\"_type\":\"span\",\"marks\":[\"1016a6690f20\"],\"text\":\"Custom HTML options\"},{\"_key\":\"c263cb913b8a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" in Braze allowed the ShareTheMeal team to quickly create and test in-app video messages, validating their assumptions in their ongoing product roadmap. The initial HTML code was developed using \"},{\"_key\":\"c263cb913b8a3\",\"_type\":\"span\",\"marks\":[\"44dfe3fb9cc5\"],\"text\":\"B.Layer\"},{\"_key\":\"c263cb913b8a4\",\"_type\":\"span\",\"marks\":[],\"text\":\", later refined with the help of a Braze QA member. Using Braze \"},{\"_key\":\"c263cb913b8a5\",\"_type\":\"span\",\"marks\":[\"20ac3c34c596\"],\"text\":\"Connected Content\"},{\"_key\":\"c263cb913b8a6\",\"_type\":\"span\",\"marks\":[],\"text\":\", they were able to dynamically personalize messages across channels based on behavioral data. Messages were based on where the user last donated a user’s last donated goal (or other relevant data point). Later iterations of the campaign featured additional customizations, like dynamic information about goal status, number of meals donated, etc. These optimizations were implemented in phases, resulting in over 600 A/B tests to prove efficacy. \"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"1016a6690f20\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/in-app_messages/traditional/customize/html_in-app_messages\"},{\"_key\":\"44dfe3fb9cc5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/b-layer\"},{\"_key\":\"20ac3c34c596\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-connected-content\"}],\"style\":\"normal\"},{\"_key\":\"482c25cee855\",\"_type\":\"block\",\"children\":[{\"_key\":\"49e0758af3520\",\"_type\":\"span\",\"marks\":[],\"text\":\"After deploying each phase of the campaign, ShareTheMeal relied on \"},{\"_key\":\"49e0758af3521\",\"_type\":\"span\",\"marks\":[\"9e5a858c8c43\"],\"text\":\"Amplitude\"},{\"_key\":\"1a2601e0e32a\",\"_type\":\"span\",\"marks\":[],\"text\":\", a Braze Alloys partner, to monitor and analyze outcomes. Since the initial launch of in-app video content, ShareTheMeal has solidified video as a key part of their engagement strategy, iterating the Canvas to inform users of new relevant video content via push notifications and badges.\"}],\"markDefs\":[{\"_key\":\"9e5a858c8c43\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/amplitude\"}],\"style\":\"normal\"},{\"_key\":\"95b339eaa02c\",\"_type\":\"richImage\",\"alt\":\"a screen shows a video about working on the ground with partners and governments\",\"asset\":{\"_ref\":\"image-f5c390e14d04bb1b642fe28e8e71709ab9426021-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"a4c402dfb523\",\"_type\":\"richImage\",\"alt\":\"a diagram showing the execution of a personalized video in app message as a reward step in a manufactured habit loop\",\"asset\":{\"_ref\":\"image-65b45cecb3e20091e91811627cb3c6fff0ab9412-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"d6c74c2853d7\",\"_type\":\"richImage\",\"alt\":\"a phone screen that says global share school meals on it\",\"asset\":{\"_ref\":\"image-367e9ea2ccbce355f2572e829b751c0e562f5f80-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"4c54a3b49b89\",\"_type\":\"block\",\"children\":[{\"_key\":\"53e26d246ed40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Videos from the field lead to a massive lift in key metrics\"},{\"_key\":\"53e26d246ed41\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8fdd0f770e31\",\"_type\":\"block\",\"children\":[{\"_key\":\"c444ea10a6010\",\"_type\":\"span\",\"marks\":[],\"text\":\"ShareTheMeal’s hypothesis was right: Bringing their donors into the field was a game-changer for engagement and retention. Metrics like session saw a lift of 53% compared to the global control group. With this new strategy they saw a 114% lift on 1-month retention and a 137% lift on 6-month retention compared to the control cohort. KPI wins are only part of the campaign’s success. Not only did the “Field Hero” campaign and “Impact Loop” drive enormous gains across engagement KPIs, working with Braze also improved the team’s efficiency and operational costs. After polling other divisions about output, ShareTheMeal estimates their CRM team of 1.5 people is handling the same workload as a team more than \"},{\"_key\":\"c444ea10a6011\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"triple\"},{\"_key\":\"c444ea10a6012\",\"_type\":\"span\",\"marks\":[],\"text\":\" their size. The clearest win across the campaign is obvious: delivering much-needed aid to people in need. Empowering donors as “Field Heroes” builds brand trust and retention that continue to deliver on this mission. More personalized, narrative messaging powered by Braze allowed ShareTheMeal to raise millions of dollars since 2021—all of which goes directly to the field and brings ShareTheMeal closer to their goal of ending global hunger. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77d5f9126d92\",\"_ref\":\"b92b4ae0-714e-4c3b-be69-7719820321fb\",\"_type\":\"testimonialReference\"},{\"_key\":\"acb121a0eaf6\",\"_type\":\"block\",\"children\":[{\"_key\":\"67f4652aa96b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"High engagement leads to higher donations\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"bac6e4ac8043\",\"_type\":\"block\",\"children\":[{\"_key\":\"1320a596906f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalized messaging through Braze made a huge difference for ShareTheMeal’s success and battle to help combat food insecurity. CRM teams report higher efficiency and less reliance on additional team members. 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ShareTheMeal hypothesized that app users would feel more rewarded by having a stronger connection to the field work, and the user journey exposed ways to enhance that sense of connectivity. \"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"544304c1511a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a04b491feb020\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Try new ways to tell your stories. \"},{\"_key\":\"a04b491feb021\",\"_type\":\"span\",\"marks\":[],\"text\":\"When imagery and text weren’t moving the needle, ShareTheMeal decided to experiment with video rather than continue with existing strategies. \"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e5129d41f3bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a52c9d4e1120\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Take risks and learn from them!\"},{\"_key\":\"9a52c9d4e1121\",\"_type\":\"span\",\"marks\":[],\"text\":\" Constant iteration through A/B tests and phased roll-outs can lead to learnings and greater revenue gains overall. ShareTheMeal released their “Field Hero” campaign in stages and completed over 600 A/B tests before landing on their perfect formula.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9885797e04a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e9fdcdc96b10\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"ShareTheMeal was the winner of the inaugural \"},{\"_key\":\"9e9fdcdc96b11\",\"_type\":\"span\",\"marks\":[\"9115c075b5f6\",\"em\"],\"text\":\"Braze for Social Impact Award at Forge 2024\"},{\"_key\":\"9e9fdcdc96b12\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\". This category recognizes a brand using Braze technology to create positive change and material impact within their respective communities. In addition to being recognized, this award allowed ShareTheMeal to direct a $10,000 grant to a charity of their recommendation, funded by the Braze for Social Impact Fund at Tides Foundation. 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Founded in 2019 and aligned with Qatar’s vision for a diversified, knowledge-based economy, Snoonu drives innovation across delivery, q-commerce, last-mile logistics, and B2B solutions, seamlessly connecting customers, merchants, and partners nationwide. Committed to fostering local talent and innovation, Snoonu continues to expand its impact across the region, redefining modern lifestyles.\"}],\"markDefs\":[{\"_key\":\"489ce491f2f2\",\"_type\":\"link\",\"href\":\"https://www.snoonu.com/\"}],\"style\":\"normal\"},{\"_key\":\"1f8ceaec715f\",\"_type\":\"block\",\"children\":[{\"_key\":\"61945d84ecac\",\"_type\":\"span\",\"marks\":[],\"text\":\"At the cornerstone of the country’s digital transformation, Snoonu relies on a strong \"},{\"_key\":\"1878a78470cd\",\"_type\":\"span\",\"marks\":[\"9cef72941ca0\"],\"text\":\"customer engagement\"},{\"_key\":\"ff115a8e4d26\",\"_type\":\"span\",\"marks\":[],\"text\":\" strategy to build trust, drive loyalty, and fuel sustainable growth. The company's vision is to become users' daily go-to for almost any aspect of their lives—from ordering weekly groceries to getting clothes cleaned, buying tickets for different events around the country, or even ordering food at events without waiting in line. No matter the vertical or the task, the experience should be engaging and easy.\"}],\"markDefs\":[{\"_key\":\"9cef72941ca0\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-engagement-guide\"}],\"style\":\"normal\"},{\"_key\":\"1b37171c52b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"abef6a44509f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rewarding grocery shoppers with unexpected savings\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7b4ae8bd5465\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e2721a55da4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Snoonu already has a strong presence across multiple verticals, but the team wanted to drive deeper engagement within their branded grocery store, Snoomart. The challenge was to create a compelling experience that would increase repeat orders and drive customer loyalty—without requiring extensive development time and resources.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d0dd67795cf2\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0553b2e3415\",\"_type\":\"span\",\"marks\":[],\"text\":\"The solution was a custom, gamified \\\"Spin the Wheel\\\" campaign that rewarded customers whose Snoomart orders exceeded a set threshold. However, with limited resources and a tight timeframe, the team needed to use a flexible platform that could handle the complex reward mechanics without developer intervention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b90ee470bc4b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a21f798ccc52\",\"_type\":\"span\",\"marks\":[],\"text\":\"The entire campaign was conceptualized and launched in just 30 days—two weeks for ideation and concept finalization, and two weeks for development and launch. The development period included multiple internal tests and iterations to ensure optimal engagement throughout the campaign period.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"311f6b688bb1\",\"_type\":\"block\",\"children\":[{\"_key\":\"821fb59a055f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how it worked:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7d70011318bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"c3b1ab25c34a\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. When users first visited Snoomart within the mobile app, they received a slide-up prompt encouraging orders above 70 QAR.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a548ea8851b\",\"_type\":\"richImage\",\"alt\":\"a phone is open to a page that says ' snoomart ' on it\",\"asset\":{\"_ref\":\"image-2fe48d509599c3a69bc226e35efb758169811231-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"60daa385cfb6\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f92fbb3ebfe\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. After order delivery, if they met the threshold, customers received push notifications alerting them of a chance to win exciting prizes, creating anticipation and driving app re-engagement. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c2bfd1e6058d\",\"_type\":\"richImage\",\"alt\":\"a cell phone displays the time as 10:18 on wednesday 2 july\",\"asset\":{\"_ref\":\"image-ee25a6ff113835533057a3bdddc05d5bdebc89d7-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"9de87c860f48\",\"_type\":\"block\",\"children\":[{\"_key\":\"27ae7ae37582\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Once they reopened the app, users encountered the \\\"Spin the Wheel\\\" in-app message (IAM) to try their chance at earning rewards. A Braze IAM created with HTML, it uses webhooks to reward customers depending on the options they win. Specifically, every time a user spins the wheel, the random changes are rolled and they are shown a reward on screen. That reward is then assigned to their profiles using a webhook that connects the user to the reward in Snoonu’s system. According to Snoonu, if it wasn’t for how flexible the HTML IAM feature is in Braze, they would not have been able to launch this.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2e3ba5474920\",\"_type\":\"richImage\",\"alt\":\"a phone screen shows a spinning wheel that says spin now\",\"asset\":{\"_ref\":\"image-7a6de7b8266a3c7cdc14b8008b8ba4d0f1a07fb8-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"14b3e2c198b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b35a9fe3343\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Winning users received their promo code instantly in the app through API calls, providing a smooth and immediate reward experience (and a chance to start a new order).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dfe32f99f6c3\",\"_type\":\"richImage\",\"alt\":\"a screenshot of an app that says you 've won free delivery on your next successful order\",\"asset\":{\"_ref\":\"image-9e75c1d6204950278ac5693b2ea2ee77d3d4ff9e-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"3db7c49657a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"e542c74d19fe\",\"_type\":\"span\",\"marks\":[],\"text\":\"Each time a reward was issued, the corresponding custom attribute in the user’s profile increased by one. Changes in custom attribute values triggered \"},{\"_key\":\"6d86ef3afdcf\",\"_type\":\"span\",\"marks\":[\"f4a32efbafb7\"],\"text\":\"webhooks\"},{\"_key\":\"4eb5ff48154e\",\"_type\":\"span\",\"marks\":[],\"text\":\" that fired APIs to Snoonu’s promo code system, which then automatically assigned customers with their specific promo code.\"}],\"markDefs\":[{\"_key\":\"f4a32efbafb7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/webhooks\"}],\"style\":\"normal\"},{\"_key\":\"438b14f6035f\",\"_ref\":\"8a5ae133-5cde-430e-a65f-ca34b00c20bf\",\"_type\":\"testimonialReference\"},{\"_key\":\"b86af188d76d\",\"_type\":\"block\",\"children\":[{\"_key\":\"978828c4fcae\",\"_type\":\"span\",\"marks\":[],\"text\":\"Exceptional results after peak season\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"4e73c26bd5ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"1bdf006f0815\",\"_type\":\"span\",\"marks\":[],\"text\":\"The \\\"Spin the Wheel\\\" campaign results exceeded expectations. Engagement metrics included:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d4d842613ec9\",\"_type\":\"block\",\"children\":[{\"_key\":\"026a6c171f5b\",\"_type\":\"span\",\"marks\":[],\"text\":\"a 39% increase in orders\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bbf952d788f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2ddbac0283a\",\"_type\":\"span\",\"marks\":[],\"text\":\"a 30% increase in brand page visits\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9f28388d73db\",\"_type\":\"block\",\"children\":[{\"_key\":\"95961e5063a4\",\"_type\":\"span\",\"marks\":[],\"text\":\"a 32% increase in revenue\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"935ef5826e95\",\"_type\":\"block\",\"children\":[{\"_key\":\"c25cea198802\",\"_type\":\"span\",\"marks\":[],\"text\":\"These results were benchmarked against Ramadan, a period when Snoomart typically experiences peak sales, making the incremental growth even more significant.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"acf4441db67a\",\"_type\":\"block\",\"children\":[{\"_key\":\"28051f7812cd\",\"_type\":\"span\",\"marks\":[],\"text\":\"The \\\"Spin the Wheel\\\" campaign directly supported Snoonu's goals of increasing user engagement, driving repeat orders, and strengthening customer loyalty within their core grocery vertical—while establishing a scalable framework for future gamification efforts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"678f65541783\",\"_ref\":\"a6dc3f73-e228-4519-9303-2f2548592ae5\",\"_type\":\"testimonialReference\"},{\"_key\":\"d14a744739b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"c23feb9f456b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key takeaways\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"87eb6ad933e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"ecbf8e7798e1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Gamification made simple:\"},{\"_key\":\"d2ceeb60abeb\",\"_type\":\"span\",\"marks\":[],\"text\":\" The Braze platform's flexible messaging and automation tools enabled Snoonu to efficiently create a sophisticated gamified experience, proving that powerful customer engagement doesn't require complex technical implementations.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f34150ef5800\",\"_type\":\"block\",\"children\":[{\"_key\":\"a64cd1ee01d7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Speed to market matters:\"},{\"_key\":\"15147ea516bd\",\"_type\":\"span\",\"marks\":[],\"text\":\" The ability to deploy innovative campaigns in just 30 days gave Snoonu a competitive advantage, allowing them to capitalize on market opportunities and respond quickly to business needs.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7674b22d57f\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e4f80a9ce75\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Automated systems drive scale:\"},{\"_key\":\"eca77633f44d\",\"_type\":\"span\",\"marks\":[],\"text\":\" By leveraging webhooks, Snoonu created a fully automated reward system that scaled to handle large volumes and maintain a seamless customer experience.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a044321384a6a2c447f19d4f976453d2c304deab-2560x1600.png\",\"publishedDate\":\"2025-10-10T13:00:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f25250ea6db5efe4b9250a1b89f7e9c0f93f4dd7-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Snoonu, one of Qatar's leading local delivery apps, leveraged the Braze platform's flexibility to rapidly deploy an innovative gamification campaign, achieving significant growth in repeat orders and customer engagement within their grocery vertical.\",\"pageTitle\":\"Snoonu drives customer loyalty and repeat orders through a gamified shopping experience\",\"slug\":{\"_type\":\"slug\",\"current\":\"snoonu-drives-customer-loyalty-and-repeat-orders\"}},\"title\":\"Snoonu drives customer loyalty and repeat orders through a gamified shopping experience\"},{\"_id\":\"imported-craft-1060680\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"8be17a4bbeb8\",\"_type\":\"block\",\"children\":[{\"_key\":\"8be17a4bbeb80\",\"_type\":\"span\",\"marks\":[\"db3e37b87629\"],\"text\":\"Stori\"},{\"_key\":\"8be17a4bbeb81\",\"_type\":\"span\",\"marks\":[],\"text\":\", a trailblazer in the Latin American Fintech space, offers digital financial solutions to those underserved by traditional banking. With a mission to empower people in Latin America, Stori is committed to breaking the conventional boundaries of banking, with their 99% credit acceptance rate and a 15% yield on deposit accounts.\"}],\"markDefs\":[{\"_key\":\"db3e37b87629\",\"_type\":\"link\",\"href\":\"https://www.storicard.com/\"}],\"style\":\"normal\"},{\"_key\":\"4054659ce0d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"4054659ce0d20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stori's success is in its customer-centric approach, designing products hand-in-hand with its users. This approach has been instrumental in shaping their \"},{\"_key\":\"4054659ce0d21\",\"_type\":\"span\",\"marks\":[\"f728654ccb31\"],\"text\":\"customer engagement\"},{\"_key\":\"4054659ce0d22\",\"_type\":\"span\",\"marks\":[],\"text\":\" strategy, which is focused on listening to user feedback, understanding their needs, and solving their pain points. 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They initially started with \"},{\"_key\":\"b360b4f9f71e1\",\"_type\":\"span\",\"marks\":[\"3c1b5b09c624\"],\"text\":\"email\"},{\"_key\":\"b360b4f9f71e2\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"b360b4f9f71e3\",\"_type\":\"span\",\"marks\":[\"a14ff13dbbd1\"],\"text\":\"SMS\"},{\"_key\":\"b360b4f9f71e4\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"b360b4f9f71e5\",\"_type\":\"span\",\"marks\":[\"1692aee3e3b3\"],\"text\":\"in-app messages\"},{\"_key\":\"b360b4f9f71e6\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"b360b4f9f71e7\",\"_type\":\"span\",\"marks\":[\"0ef74a2e3ffb\"],\"text\":\"push notifications\"},{\"_key\":\"b360b4f9f71e8\",\"_type\":\"span\",\"marks\":[],\"text\":\", before expanding to \"},{\"_key\":\"b360b4f9f71e9\",\"_type\":\"span\",\"marks\":[\"0d98b2d4ad47\"],\"text\":\"WhatsApp\"},{\"_key\":\"b360b4f9f71e10\",\"_type\":\"span\",\"marks\":[],\"text\":\", which is \"},{\"_key\":\"b360b4f9f71e11\",\"_type\":\"span\",\"marks\":[\"ac948f83da41\"],\"text\":\"very popular with customers\"},{\"_key\":\"b360b4f9f71e12\",\"_type\":\"span\",\"marks\":[],\"text\":\" in Latin America. 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Using webhooks and Liquid logic, Stori passed customer data and quick reply responses from Braze to their chatbot tool to facilitate an interactive chat within WhatsApp. This allowed them to create a payment reminder that also provided personalized greetings and fun facts. 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Lastly, Cabify sent data from Braze Alloys to partners \"},{\"_key\":\"5937f1a0da8e7\",\"_type\":\"span\",\"marks\":[\"134dbdd359ec\"],\"text\":\"Amplitude\"},{\"_key\":\"5937f1a0da8e8\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"5937f1a0da8e9\",\"_type\":\"span\",\"marks\":[\"106d3f7eb469\"],\"text\":\"Tableau\"},{\"_key\":\"5937f1a0da8e10\",\"_type\":\"span\",\"marks\":[],\"text\":\" to track opens between the two messages.\"}],\"markDefs\":[{\"_key\":\"e1b844e4e066\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-778\",\"_type\":\"reference\"}},{\"_key\":\"896e19bd6ed8\",\"_type\":\"link\",\"href\":\"/product/alloys/partners/taxi-for-email\"},{\"_key\":\"b054aeb0ba2c\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-22573\",\"_type\":\"reference\"}},{\"_key\":\"134dbdd359ec\",\"_type\":\"link\",\"href\":\"/product/alloys/partners/amplitude\"},{\"_key\":\"106d3f7eb469\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7864\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e39be9d7ac69\",\"_type\":\"block\",\"children\":[{\"_key\":\"e39be9d7ac690\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Results: The “Invisible Email” Drives a 84% Reopen Rate\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"bb401cb6aa5f\",\"_type\":\"block\",\"children\":[{\"_key\":\"bb401cb6aa5f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The main focus of the campaign was to drive social awareness, and the effort garnered plenty of buzz, gaining traction on social media and press coverage. 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Cabify’s innovative use of email to drive home its core values made users take notice, and brought attention both to an important social issue and to the company’s commitment to its customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fad70b8ffee9\",\"_type\":\"block\",\"children\":[{\"_key\":\"fad70b8ffee90\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more on how email can be put to work in the modern messaging landscape, check out \"},{\"_key\":\"fad70b8ffee91\",\"_type\":\"span\",\"marks\":[\"4a71ad8948cd\",\"em\"],\"text\":\"Emails On Email: 14 Perspectives On Email Marketing, Deliverability, Engagement, Best Practices, And More\"},{\"_key\":\"fad70b8ffee92\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"4a71ad8948cd\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12060\",\"_type\":\"reference\"}}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/e0b8fadcbb709dd0b3f06d3d604ea9f23033ad25-1200x1200.png\",\"publishedDate\":\"2021-03-16T12:45:02-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-12e0a71805103c899054ec3018a71a53d9462fbc-1100x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Sometimes, effective messaging is about more than driving engagement metrics. For Spanish ride-sharing app Cabify, a unique, two-part email campaign offered the chance to celebrate the diversity of their audience and showcase their commitment to accessibility.\",\"pageTitle\":\"Cabify’s ‘Invisible Email’ Raises Social Awareness While Driving Engagement\",\"slug\":{\"current\":\"cabify-case-study\"}},\"title\":\"Cabify’s ‘Invisible Email’ Raises Social Awareness While Driving Engagement\"},{\"_id\":\"imported-craft-815879\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"2acba15e560d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2acba15e560d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Founded in 2019, Snoonu is the fastest-growing technology company for shopping and deliver services in Qatar. A one-stop solution for daily needs, Snoonu allows customers to order and get products delivered any product anywhere they wish in Qatar.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1229d465bc2c\",\"_type\":\"block\",\"children\":[{\"_key\":\"1229d465bc2c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With a mission to help customers find what they need and deliver it wherever they are, \"},{\"_key\":\"1229d465bc2c1\",\"_type\":\"span\",\"marks\":[\"b003ba22596e\"],\"text\":\"customer engagement\"},{\"_key\":\"1229d465bc2c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" is at the heart of Snoonu’s success. It’s important for the team to understand how Snoonu fits into their customer’s routines, and effectively message around the value it brings to their lives. To do this, the Snoonu team needs to have tools with the flexibility they need to better adapt to their customers, iterate on in-progress strategies, and drive business growth. Enter Braze.\"}],\"markDefs\":[{\"_key\":\"b003ba22596e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-643288\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"d56f1f4b46c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"d56f1f4b46c50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Why Snoonu Switched to Braze\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0f9129685af6\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f9129685af60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Finding the right customer engagement solution was a mix of experimentation and evaluation. Before Braze, Snoonu was relying on a platform with limited capabilities that were unsuitable for the company’s fast growth. After evaluating several other platforms, Snoonu chose Braze for the quality and flexibility they could not find in other alternatives. They were also able to avoid many headaches and extra stress on their tech teams during implementation, which saved them time and energy right away. They also chose Braze for its expansive partner ecosystem. Snoonu uses on Braze Alloys tech partner \"},{\"_key\":\"0f9129685af61\",\"_type\":\"span\",\"marks\":[\"3822e3908826\"],\"text\":\"Amplitude\"},{\"_key\":\"0f9129685af62\",\"_type\":\"span\",\"marks\":[],\"text\":\", their product analytics hub, to create behavioral cohorts and sync them directly to Braze.\"}],\"markDefs\":[{\"_key\":\"3822e3908826\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-18010\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"9e4790878217\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e47908782170\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once the \"},{\"_key\":\"9e47908782171\",\"_type\":\"span\",\"marks\":[\"bcc511c05c03\"],\"text\":\"migration\"},{\"_key\":\"9e47908782172\",\"_type\":\"span\",\"marks\":[],\"text\":\" was finished, they were able to start evolving their customer engagement strategy. This included executing a deeper level of personalization in all of their communications by using \"},{\"_key\":\"9e47908782173\",\"_type\":\"span\",\"marks\":[\"ecfa7748c4e9\"],\"text\":\"Liquid\"},{\"_key\":\"9e47908782174\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"9e47908782175\",\"_type\":\"span\",\"marks\":[\"6119c08369bd\"],\"text\":\"custom attributes\"},{\"_key\":\"9e47908782176\",\"_type\":\"span\",\"marks\":[],\"text\":\", and other features in Braze. They were able to set up several strategic automated campaigns along the customer lifecycle using \"},{\"_key\":\"9e47908782177\",\"_type\":\"span\",\"marks\":[\"a0bb11cb068c\"],\"text\":\"Braze Canvas Flow\"},{\"_key\":\"9e47908782178\",\"_type\":\"span\",\"marks\":[],\"text\":\", our visual development environment which marketers can use as a no-code journey orchestration tool. These automated campaigns have already saved the team thousands of hours on top of driving impactful results. Additionally, most every campaign they build in Braze—whether it uses email, push notifications, in-app messages, or SMS—has a cohort routing from Amplitude data. 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With this strategy, the team could explore the effects of gamified experiences on how customers interact with the app, as well as boost awareness. With Braze, they could launch these campaigns quickly and easily.\"}],\"markDefs\":[{\"_key\":\"9fc8c05136d7\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-128501\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"52d73ef37125\",\"_type\":\"block\",\"children\":[{\"_key\":\"52d73ef371250\",\"_type\":\"span\",\"marks\":[],\"text\":\"Snoonu focused on two separate campaigns to start. First, they seized on the opportunities presented by the 2022 World Cup coming to Qatar. Knowing many users would be otherwise busy or breaking out of their routines, they wanted to incentivize customers to order and keep engaging with the app during the games. Tapping into the World Cup excitement, they created an in-app game where users had to collect 32 flags from different restaurants that reflected specific country’s flags. 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Specifically, they created cohorts based on how many flags they collected.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"34e17f7a248a\",\"_type\":\"block\",\"children\":[{\"_key\":\"34e17f7a248a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For their next campaign, they wanted to help solve the drop off that occurs during the month of Ramadan, as customers typically order less food and spend more on meals cooked at home. For this campaign, they created an “Order and Win Gold” game where users collected ten treasure chests for a chance to win 300 grams of gold. Using the same setup as the World Cup game, they used a series of custom attributes and webhooks to trigger the treasure chest collection. For example, if a user ordered from a fried chicken restaurant, it would trigger a Diamond Chest attribute to be added to their profile. 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The B2C campus team attributes tens of thousands of new diners and hundreds of thousands of orders to implementing and optimizing the onboarding series. Plus, the activation of Grubhub+ Student memberships from diners who entered the welcome stream was 188% higher than that of the control group. These increases across the board translate to a whopping 836% increase in ROI.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1c97e735431a\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c97e735431a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"89197e84a867\",\"_type\":\"block\",\"children\":[{\"_key\":\"89197e84a8670\",\"_type\":\"span\",\"marks\":[],\"text\":\"Overall, Grubhub's journey with the welcome campaign showcases the value of a dynamic and targeted engagement strategy. 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