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role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solu--es" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Solu--es"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Indústrias</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Varejo e e-Commerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Serviços Financeiros</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Turismo</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mídia e Entretenimento</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Delivery</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Restaurantes</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze Para</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engenheiros</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/pt-br/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee while looking at a laptop computer ." loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">Análise Global de Engajamento do Cliente de 2025</span><span class="text-md font-normal text-gray-600">Em nossa quinta Análise Global do Engajamento do Cliente, estamos examinando as principais tendências emergentes para os profissionais de marketing em 2025.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Parceiros<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Parceiros" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Parceiros"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore e conecte-se com nossos parceiros confiáveis de tecnologia ou soluções</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Soluções</span><span class="text-sm font-normal text-gray-600">Descubra nossas parcerias com as principais agências, consultorias e integradores de sistemas do mundo</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Tecnologia</span><span class="text-sm font-normal text-gray-600">Conheça nossas mais de 140 integrações de parceiros de tecnologia.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Materiais<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Materiais" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Materiais"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Veja</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Hub de Materiais</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Casos de Sucesso</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Guias e Relatórios</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Vídeos (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Eventos e Webinars</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/pt-br"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">Documentação para o Usuário</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Cresça</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire Customer Community (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Champion (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certificação</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Suporte</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Visão Geral do Suporte</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Profissionais da Braze</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Planos de Sucesso da Braze</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Empresa<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Empresa" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Empresa"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Sobre Nós</span><span class="text-sm font-normal text-gray-600">Saiba como a Braze se tornou a principal plataforma de engajamento do cliente.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Relações com Investidores (EN)</span><span class="text-sm font-normal text-gray-600">Receba as últimas notícias, números e resultados financeiros.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Carreiras (EN)</span><span class="text-sm font-normal text-gray-600">Descubra vagas de emprego e por que as pessoas adoram trabalhar na Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">Explore nossos dados ambientais, sociais e de governança corporativa.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Notícias (EN)</span><span class="text-sm font-normal text-gray-600">Saiba mais sobre os últimos acontecimentos no Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Jurídicos (EN)</span><span class="text-sm font-normal text-gray-600">Obtenha informações sobre nossos termos legais, políticas, conformidade e muito mais.</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">Está procurando por outra coisa?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" 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hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/pt-br/get-started">Contato</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><div><div class="relative w-full overflow-hidden bg-white pt-[74px] before:absolute before:left-0 before:top-0 before:z-0 before:h-[70%] before:w-full before:bg-gradient-case-hero"><div class="container relative z-10 flex flex-col gap-spacing-4xl px-4 pt-6 md:gap-spacing-6xl md:px-2.5"><div class="flex gap-1 text-xs"><a aria-label="Link to resources" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/pt-br/resources">Recursos</a><span class="text-white text-md">/</span><a aria-label="Link to customers" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/pt-br/customers">Estudos de caso</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Recursos","item":"https://www.braze.com/pt-br/resources"},{"@type":"ListItem","position":2,"name":"Estudos de caso","item":"https://www.braze.com/pt-br/customers"}]}</script><div class="flex flex-col flex-center justify-left items-center gap-6 pb-6 text-left text-white md:text-center"><h1 class="w-full text-left md:text-center">Histórias de clientes</h1><p>Veja como empresas de todos os portes estão superando as expectativas com a Braze.</p></div><div class="slick-slider hero-slick -mx-4 mb-10 slick-initialized" dir="ltr"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300 slick-arrow slick-prev" data-role="none" style="display:block" currentSlide="0" slideCount="3"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button><div class="slick-list"><div class="slick-track" style="width:700%;left:-100%"><div data-index="-1" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="A American Dairy Queen Corporation aumentou a receita em 138% dentro do CRM usando a campanha BLIZZARD Treat de US$ 0,85" href="/pt-br/customers/american-dairy-queen-case-study"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="A American Dairy Queen Corporation aumentou a receita em 138% dentro do CRM usando a campanha BLIZZARD Treat de US$ 0,85" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa7b2b6f009858e1add3800e6b40aa57d05c10ce3-900x1220.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa7b2b6f009858e1add3800e6b40aa57d05c10ce3-900x1220.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa7b2b6f009858e1add3800e6b40aa57d05c10ce3-900x1220.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">A American Dairy Queen Corporation aumentou a receita em 138% dentro do CRM usando a campanha BLIZZARD Treat de US$ 0,85</h4><div></div></div></div></a></div></div><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="A Stori melhora a experiência dos clientes com mensagens interativas do WhatsApp" href="/pt-br/customers/stori-case-study"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="A Stori melhora a experiência dos clientes com mensagens interativas do WhatsApp" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc25d45e6d0fb7161f052eb910412bc4e222f6878-900x1220.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc25d45e6d0fb7161f052eb910412bc4e222f6878-900x1220.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc25d45e6d0fb7161f052eb910412bc4e222f6878-900x1220.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">A Stori melhora a experiência dos clientes com mensagens interativas do WhatsApp</h4><div></div></div></div></a></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="Como a KFC Trinidad e Tobago utiliza o Braze Canvas para gerar mais receita" href="/pt-br/customers/kfc-trinidad-and-tobago-case-study"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="Como a KFC Trinidad e Tobago utiliza o Braze Canvas para gerar mais receita" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F39566fc414d1eeb9e0e340a294b48fde1e90a890-900x1220.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F39566fc414d1eeb9e0e340a294b48fde1e90a890-900x1220.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F39566fc414d1eeb9e0e340a294b48fde1e90a890-900x1220.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">Como a KFC Trinidad e Tobago utiliza o Braze Canvas para gerar mais receita</h4><div></div></div></div></a></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="A American Dairy Queen Corporation aumentou a receita em 138% dentro do CRM usando a campanha BLIZZARD Treat de US$ 0,85" href="/pt-br/customers/american-dairy-queen-case-study"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="A American Dairy Queen Corporation aumentou a receita em 138% dentro do CRM usando a campanha BLIZZARD Treat de US$ 0,85" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa7b2b6f009858e1add3800e6b40aa57d05c10ce3-900x1220.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa7b2b6f009858e1add3800e6b40aa57d05c10ce3-900x1220.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa7b2b6f009858e1add3800e6b40aa57d05c10ce3-900x1220.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col 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melhora a experiência dos clientes com mensagens interativas do WhatsApp" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc25d45e6d0fb7161f052eb910412bc4e222f6878-900x1220.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc25d45e6d0fb7161f052eb910412bc4e222f6878-900x1220.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc25d45e6d0fb7161f052eb910412bc4e222f6878-900x1220.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">A Stori melhora a experiência dos clientes com mensagens interativas do WhatsApp</h4><div></div></div></div></a></div></div><div data-index="4" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="Como a KFC Trinidad e Tobago utiliza o Braze Canvas para gerar mais receita" href="/pt-br/customers/kfc-trinidad-and-tobago-case-study"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="Como a KFC Trinidad e Tobago utiliza o Braze Canvas para gerar mais receita" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc25d45e6d0fb7161f052eb910412bc4e222f6878-900x1220.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc25d45e6d0fb7161f052eb910412bc4e222f6878-900x1220.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc25d45e6d0fb7161f052eb910412bc4e222f6878-900x1220.png&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Estudo de caso</span><span class="text-sm text-gray-500">4<!-- --> leitura mínima</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">A Stori melhora a experiência dos clientes com mensagens interativas do WhatsApp</span></span></h3><img alt="company" loading="lazy" width="130" height="60" decoding="async" data-nimg="1" class="h-[60px] w-fit mt-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3466df65b4df4c6560304d4f7f7de76553005bdd-1600x900.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3466df65b4df4c6560304d4f7f7de76553005bdd-1600x900.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3466df65b4df4c6560304d4f7f7de76553005bdd-1600x900.png&w=384&q=75"/></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="Como a KFC Trinidad e Tobago utiliza o Braze Canvas para gerar mais receita" href="/pt-br/customers/kfc-trinidad-and-tobago-case-study"><div class="search-result-card-image flex-none"><img alt="a sign up page for colonel 's club for kfc" 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border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Estudo de caso</span><span class="text-sm text-gray-500">4<!-- --> leitura mínima</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">O BEES simplifica a vida de varejistas com dados personalizados de pedidos em tempo real</span></span></h3><img alt="company" loading="lazy" width="130" height="60" decoding="async" data-nimg="1" class="h-[60px] w-fit mt-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc08e643d85d7aae14d5499436a40aebac172eba1-1600x400.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc08e643d85d7aae14d5499436a40aebac172eba1-1600x400.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc08e643d85d7aae14d5499436a40aebac172eba1-1600x400.png&w=384&q=75"/></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="Petz aumentou as vendas de produtos em 300% com uma estratégia integrada de envio de mensagens em diferentes canais" href="/pt-br/customers/petz-case-study"><div class="search-result-card-image flex-none"><img alt="" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdb39960abc53721e8330919bd7e0995d05680cb7-900x1220.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdb39960abc53721e8330919bd7e0995d05680cb7-900x1220.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdb39960abc53721e8330919bd7e0995d05680cb7-900x1220.png&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Estudo de caso</span><span class="text-sm text-gray-500">4<!-- --> leitura mínima</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">Petz aumentou as vendas de produtos em 300% com uma estratégia integrada de envio de mensagens em diferentes canais</span></span></h3><img alt="company" loading="lazy" width="130" height="60" decoding="async" data-nimg="1" class="h-[60px] w-fit mt-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9b30af9294ed79bf2d172add020cd8dc04c683a8-1600x900.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9b30af9294ed79bf2d172add020cd8dc04c683a8-1600x900.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9b30af9294ed79bf2d172add020cd8dc04c683a8-1600x900.png&w=384&q=75"/></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="Como a BlaBlaCar usou testes inteligentes para aumentar as taxas de abertura em até 24%" href="/pt-br/customers/blablacar-case-study"><div class="search-result-card-image flex-none"><img alt="" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F04c4e47f3f4690e87097b6931e193e41bae0a565-800x800.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F04c4e47f3f4690e87097b6931e193e41bae0a565-800x800.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F04c4e47f3f4690e87097b6931e193e41bae0a565-800x800.png&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Estudo de caso</span><span class="text-sm text-gray-500">4<!-- --> leitura mínima</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">Como a BlaBlaCar usou testes inteligentes para aumentar as taxas de abertura em até 24%</span></span></h3><img alt="company" loading="lazy" width="130" height="60" decoding="async" data-nimg="1" class="h-[60px] w-fit mt-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fab32db96bfa46ad227863126e2e243b69299b89b-1600x400.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fab32db96bfa46ad227863126e2e243b69299b89b-1600x400.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fab32db96bfa46ad227863126e2e243b69299b89b-1600x400.png&w=384&q=75"/></div></a></li></ol></div><div class="ais-Pagination"><ul class="ais-Pagination-list w-full flex gap-2 border-t border-gray-200 mt-8 py-5"><li class="ais-Pagination-item ais-Pagination-item--disabled !text-gray-300 ais-Pagination-item--previousPage order-1 mr-auto !p-0 inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap font-semibold relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300"><span class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" aria-label="Voltar"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg><span>Voltar</span></span></li><li class="ais-Pagination-item ais-Pagination-item--page order-3 flex-none overflow-hidden w-10 h-10 rounded-full block text-md capitalize text-gray-600 hover:bg-primary-25 text-md ais-Pagination-item--selected bg-primary-100"><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/pt-br/customers?page=1" aria-label="Link de paginação para o número da página 1">1</a></li><li class="ais-Pagination-item ais-Pagination-item--page order-3 flex-none overflow-hidden w-10 h-10 rounded-full block text-md capitalize text-gray-600 hover:bg-primary-25 text-md"><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/pt-br/customers?page=2" aria-label="Link de paginação para o número da página 2">2</a></li><li class="ais-Pagination-item ais-Pagination-item--nextPage order-5 ml-auto !p-0 inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap font-semibold relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300"><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/pt-br/customers?page=2" aria-label="Avançar"><span>Avançar</span><svg width="20" height="20" role="img" aria-label="arrow-right" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></a></li></ul></div></div></section><div class="container pt-24"></div><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="hora-de-ser-um-profissional-de-marketing-melhor" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">É hora de ser um profissional de marketing melhor</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/pt-br/get-started">Começar a usar</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/pt-br/product">Veja como a Braze funciona</a></div></div></div></div></section></div></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Visão Geral</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Por que Braze?" href="/pt-br/value-of-braze">Por que Braze?</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Como Funciona" href="/pt-br/product/overview">Como Funciona</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="A Plataforma Braze" href="/pt-br/product">A Plataforma Braze</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Produto</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Plataforma de Dados da Braze" href="/pt-br/product/braze-data-platform">Plataforma de Dados da Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/pt-br/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Relatórios e Análises" href="/pt-br/product/reporting-analytics">Relatórios e Análises</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Orquestração de Jornada" href="/pt-br/product/journey-orchestration">Orquestração de Jornada</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Testes e Experimentos" href="/pt-br/product/testing-experimentation">Testes e Experimentos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Diferentes Canais de Mensagens" href="/pt-br/product/cross-channel-messaging">Diferentes Canais de Mensagens</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/pt-br/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about SMS" href="/pt-br/product/sms">SMS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/pt-br/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mensagens em Aplicativos" href="/pt-br/product/mobile-app-messaging">Mensagens em Aplicativos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mensagens Web" href="/pt-br/product/web-messaging">Mensagens Web</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Audience Sync de Mídia" href="/pt-br/product/audience-sync">Audience Sync de Mídia</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Soluções</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Varejo e e-commerce" href="/pt-br/solutions/retail-and-ecommerce">Varejo e e-commerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Serviços Financeiros" href="/pt-br/solutions/financial-services">Serviços Financeiros</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Turismo" href="/pt-br/solutions/travel-hospitality">Turismo</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mídia e Entretenimento" href="/pt-br/solutions/media-entertainment">Mídia e Entretenimento</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Delivery" href="/pt-br/solutions/on-demand">Delivery</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Restaurantes" href="/pt-br/solutions/qsr">Restaurantes</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze para Engenheiros" href="/pt-br/braze-for-engineering">Braze para Engenheiros</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Empresa</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Sobre Nós" href="/pt-br/company">Sobre Nós</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Carreiras (EN)" href="https://www.braze.com/company/careers">Carreiras 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engajamento com o WhatsApp do que com notificações por push (taxa de resposta)\",\"value\":\"3x\"},{\"_key\":\"mVzaP2nE\",\"description\":\"mais conversão em relação ao processo no app (usuários que atualizam o endereço)\",\"value\":\"26%\"}],\"partners\":[{\"_key\":\"U2Koxo0H\",\"_ref\":\"imported-craft-406485\",\"_type\":\"reference\"},{\"_key\":\"bPGGwelO\",\"_ref\":\"imported-craft-18010\",\"_type\":\"reference\"}],\"problem\":\"A fintech identificou que alguns de seus processos eram complexos para os clientes, como fazer alterações no perfil de usuário ou acessar informações da conta.\",\"publicationDates\":{\"publishedAt\":\"2024-07-17T11:37:39-04:00\",\"updatedAt\":\"2024-07-29T13:26:36-04:00\"},\"results\":\"Ao adotar uma estratégia de comunicação direcionada e personalizada em vários canais, a Stori não apenas melhorou o relacionamento com os clientes, como também reforçou sua posição como líder em inclusão financeira na América Latina. 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Com a Braze, foi possível orquestrar campanhas no WhatsApp, e-mail, SMS, mensagens no app e notificações por push para aumentar o engajamento, a retenção e a eficiência operacional.\",\"pageTitle\":\"A Stori melhora a experiência dos clientes com mensagens interativas do WhatsApp\",\"slug\":{\"current\":\"stori-case-study\"}},\"strategy\":\"Com a Braze, a Stori conseguiu aprimorar as experiências dos clientes, possibilitando a atualização de endereços com um clique em uma mensagem do WhatsApp. A fintech também lançou uma campanha no WhatsApp que deu aos clientes acesso fácil a informações importantes da conta, como saldo e datas de vencimento de pagamentos.\",\"title\":\"A Stori melhora a experiência dos clientes com mensagens interativas do WhatsApp\"},{\"_id\":\"695baa97-3b4c-4dcc-8b88-0938c7ebfbf0\",\"_type\":\"caseStudy\",\"author\":null,\"body\":[{\"_key\":\"8e50b9c5d963\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e50b9c5d9630\",\"_type\":\"span\",\"marks\":[],\"text\":\"Eles recorreram à Braze para alcançar melhor os clientes nos principais estágios do ciclo de vida. Além disso, por ser uma equipe pequena, eles precisavam de ferramentas que lhes permitissem fazer mais com menos, especialmente para acompanhar as expectativas de uma marca reconhecida mundialmente. Agora, eles conseguiram aumentar o LTV do cliente em 21 vezes (em comparação com os usuários que não receberam nenhuma mensagem) com uma estratégia robusta que se baseia na segmentação profunda do usuário e na iteração orientada por dados. Sua \"},{\"_key\":\"8e50b9c5d9632\",\"_type\":\"span\",\"marks\":[],\"text\":\" estratégia de\"},{\"_key\":\"8e50b9c5d9631\",\"_type\":\"span\",\"marks\":[\"4204c7cf67d7\"],\"text\":\"envolvimento do cliente\"},{\"_key\":\"8e50b9c5d9632\",\"_type\":\"span\",\"marks\":[],\"text\":\" gera mais vendas, mas também aumenta a presença e a visibilidade da marca no mercado.\"}],\"markDefs\":[{\"_key\":\"4204c7cf67d7\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"e343d556-bdf9-4e26-9f11-2fb2b64bc486\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"ef1f4a65ac2c\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef1f4a65ac2c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Aproveitamento de dados para saber mais sobre os clientes\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"33e91c26d28e\",\"_type\":\"block\",\"children\":[{\"_key\":\"33e91c26d28e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"A KFC Trinidad e Tobago utiliza o Braze para enfrentar vários desafios específicos em seus KPIs de ativação, monetização e retenção. Para atingir melhor essas metas, a KFC decidiu reformular uma série de jornadas do cliente destinadas a estágios específicos do ciclo de vida do cliente. Os novos clientes entraram no grupo a partir de diferentes canais e com vários relacionamentos com a marca KFC, portanto, eles precisavam adaptar as mensagens de acordo com isso.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"de2aeb4ca7ea\",\"_type\":\"block\",\"children\":[{\"_key\":\"de2aeb4ca7ea0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para atingir suas metas de ativação, a KFC decidiu reformular sua série de integração com uma melhor compreensão das necessidades e preferências de seus clientes. Com uma introdução mais envolvente e informativa à sua marca, eles poderiam começar a promover a fidelidade de longo prazo desde a primeira interação. Eles também acreditavam que poderiam acelerar o ciclo de vida do cliente e aumentar a frequência das compras, reduzindo o tempo entre a primeira e a segunda compra. Por fim, eles sabiam que poderiam aproveitar o Braze para fazer testes A/B e encontrar a frequência correta de mensagens e a abordagem de segmentação, o que ajudaria a reter mais clientes e aumentar o LTV.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5afc7688fd8a\",\"_type\":\"block\",\"children\":[{\"_key\":\"5afc7688fd8a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Usando \"},{\"_key\":\"5afc7688fd8a1\",\"_type\":\"span\",\"marks\":[\"ef85ef0052ff\"],\"text\":\"o Braze Canvas\"},{\"_key\":\"5afc7688fd8a2\",\"_type\":\"span\",\"marks\":[],\"text\":\", nosso ambiente de desenvolvimento visual que os profissionais de marketing podem usar como uma ferramenta de orquestração de jornada sem código, eles criaram uma série de boas-vindas para dispositivos móveis que envolveu os usuários por e-mail, mensagens no aplicativo (IAM) e notificações push. A jornada começa com um IAM pedindo aos usuários que se inscrevam para ganhar recompensas, antes de enviar promoções para exclusividades on-line, como a oferta \\\"Online Bucket\\\". Além disso, se o usuário não fizer uma compra dentro de três dias, ele receberá uma notificação por push com um código promocional para batatas fritas grátis. O Canvas de boas-vindas para celular tem como alvo usuários com cinco sessões ou menos.\"}],\"markDefs\":[{\"_key\":\"ef85ef0052ff\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-315568\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"146f9be9b976\",\"_type\":\"block\",\"children\":[{\"_key\":\"146f9be9b9760\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para aumentar a eficácia dessas mensagens, a KFC usa o \"},{\"_key\":\"146f9be9b9761\",\"_type\":\"span\",\"marks\":[\"4abc624d418a\"],\"text\":\"Braze Experiment Path\"},{\"_key\":\"146f9be9b9762\",\"_type\":\"span\",\"marks\":[],\"text\":\" para determinar qual texto atrai melhor os usuários a começar a usar o aplicativo, bem como o \"},{\"_key\":\"146f9be9b9763\",\"_type\":\"span\",\"marks\":[\"7c3bddee01ff\"],\"text\":\"Decision Split\"},{\"_key\":\"146f9be9b9764\",\"_type\":\"span\",\"marks\":[],\"text\":\" para segmentar as mensagens por aqueles que têm e-mail ativado. Se um usuário tiver optado pelo e-mail, ele receberá um e-mail para a oferta \\\"Online Bucket\\\", enquanto aqueles que tiverem o push ativado receberão um push com um link direto para a oferta. Eles também usam o \"},{\"_key\":\"146f9be9b9765\",\"_type\":\"span\",\"marks\":[\"ff3cac0e8f98\"],\"text\":\"Braze Action Paths\"},{\"_key\":\"146f9be9b9766\",\"_type\":\"span\",\"marks\":[],\"text\":\"- que permite que os mercados criem, definam e acionem experiências de usuário com base nas ações realizadas pelos clientes durante um período de tempo designado - para avaliar estrategicamente se os usuários fizeram uma compra.\"}],\"markDefs\":[{\"_key\":\"4abc624d418a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/experiment_step/\"},{\"_key\":\"7c3bddee01ff\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/decision_split/\"},{\"_key\":\"ff3cac0e8f98\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-565394\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"ji7JblHr\",\"_type\":\"richImage\",\"alt\":\"a phone screen that says welcome to kfc on it\",\"asset\":{\"_ref\":\"image-54130fb6edf0b67282ff5254e6f068749f85dec3-2400x1200-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"cacaf1f27c1e\",\"_type\":\"block\",\"children\":[{\"_key\":\"cacaf1f27c1e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além da série de boas-vindas para dispositivos móveis, há um Canvas de uma etapa criado para fazer com que \"},{\"_key\":\"cacaf1f27c1e1\",\"_type\":\"span\",\"marks\":[\"d59dcf2e4176\"],\"text\":\"usuários anônimos\"},{\"_key\":\"cacaf1f27c1e2\",\"_type\":\"span\",\"marks\":[],\"text\":\" se cadastrem em uma conta e/ou assinem um e-mail. A mensagem no aplicativo tem como alvo os usuários sem uma ID externa, que não estão no aplicativo iOS ou Android. Em outubro, quase 13% dos usuários que receberam a mensagem registraram uma conta e/ou assinaram o e-mail - tudo isso sem a necessidade de uma oferta de desconto especial!\"}],\"markDefs\":[{\"_key\":\"d59dcf2e4176\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"00819a88-644d-483a-991a-b25fb92cccb1\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"BeEHT61V\",\"_type\":\"richImage\",\"alt\":\"a phone with a kfc advertisement on it\",\"asset\":{\"_ref\":\"image-e30addeecc85c2d7d1d99109489efa0633114257-2400x1200-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"518c113946d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"518c113946d40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para melhorar os esforços de monetização e retenção, a KFC Trinidad e Tobago queria atualizar o Canvas \\\"Terrific Tuesday\\\", que foi projetado para impulsionar as vendas oferecendo promoções e ofertas atraentes. A promoção já era muito lucrativa, e a KFC viu várias oportunidades de aumentar esse sucesso. Eles começaram delineando suas metas, que eram:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bfda448a4974\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfda448a49740\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para aumentar a conscientização sobre as ofertas do Terrific Tuesday\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5008d54e249f\",\"_type\":\"block\",\"children\":[{\"_key\":\"5008d54e249f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para aumentar as vendas on-line do Terrific Tuesday\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3761b3e64c45\",\"_type\":\"block\",\"children\":[{\"_key\":\"3761b3e64c450\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para usar as mensagens FOMO para impulsionar as vendas\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e02a4e3555e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"e02a4e3555e80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para aumentar o valor médio do pedido\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2668c72bd9f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"2668c72bd9f50\",\"_type\":\"span\",\"marks\":[],\"text\":\"O novo e aprimorado \\\"Terrific Tuesday\\\" envolve os usuários por e-mail, IAM e notificações push com uma incrível oferta de desconto todas as terças-feiras - 50% mais frango pelo mesmo preço se eles fizerem o pedido no aplicativo (aplicável somente a determinados combos). Usando o Braze Intelligent Channel, a promoção é enviada por meio do canal com o qual os usuários têm maior probabilidade de se envolver. Eles têm como alvo todos os usuários de aplicativos iOS e Android que não resgataram a oferta nas últimas duas semanas. Além disso, eles reformularam uma campanha separada, a \\\"Terrific Tuesday\\\", e alternaram entre as duas. Com essas campanhas automatizadas e permanentes, a KFC Trinidad e Tobago pode envolver os usuários com conteúdo personalizado sem tempo ou esforço adicional.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7dQllE9h\",\"_type\":\"richImage\",\"alt\":\"a phone with a chicken lovers rejoice advertisement on it\",\"asset\":{\"_ref\":\"image-2e5ef2bd1387f56f70080e5d6bd1b7406cc2e8f7-2400x1200-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"f5f3294a10cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5f3294a10cd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para garantir que sua estratégia de mensagens gere o máximo de valor, a KFC Trinidad e Tobago tem uma sincronização semanal com seu \"},{\"_key\":\"f5f3294a10cd1\",\"_type\":\"span\",\"marks\":[\"f082bc5f00b3\"],\"text\":\"Gerente de Sucesso do Cliente Braze\"},{\"_key\":\"f5f3294a10cd2\",\"_type\":\"span\",\"marks\":[],\"text\":\" (CSM). Durante essas sincronizações semanais e com a orientação do CSM, a equipe da KFC Trinidad e Tobago aprimora e repete um Canvas para ajudar a lidar com diferentes métricas e metas e discutir estratégias de teste para melhorar as conversões e o envolvimento com base em insights recentes. Especificamente, o KFC utiliza o recurso do Canvas \\\"Salvar como rascunho\\\", pois qualquer modificação requer aprovação. Posteriormente, sua agência parceira - Braze Alloys Solutions Partner \"},{\"_key\":\"f5f3294a10cd3\",\"_type\":\"span\",\"marks\":[\"7c3a443375e9\"],\"text\":\"Cognizant\"},{\"_key\":\"f5f3294a10cd4\",\"_type\":\"span\",\"marks\":[],\"text\":\"- codifica o e-mail. A Cognizant também identificou e criou eventos personalizados mais eficazes, adicionou links profundos em seu aplicativo e ativou mensagens no aplicativo para seus aplicativos iOS e Android.\"}],\"markDefs\":[{\"_key\":\"f082bc5f00b3\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-294712\",\"_type\":\"reference\"}},{\"_key\":\"7c3a443375e9\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-38952\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"96fccff80e4e\",\"_ref\":\"imported-craft-testimonial-from-doc-811668-block-6\",\"_type\":\"testimonialReference\"},{\"_key\":\"666817c8dec5\",\"_type\":\"block\",\"children\":[{\"_key\":\"666817c8dec50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Resultados da KFC Trinidad e Tobago: Mais receita\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"40451b4b9bf5\",\"_type\":\"block\",\"children\":[{\"_key\":\"40451b4b9bf50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com essas campanhas mais envolventes e personalizadas, a KFC Trinidad e Tobago conseguiu gerar 10% de sua receita média diária em setembro e outubro apenas com sua série de boas-vindas pelo celular. Desde o lançamento, os usuários que converteram a partir da série de boas-vindas mostram um aumento de 384% na frequência da sessão, com uma receita média vitalícia 9,37 vezes maior do que a linha de base. Além disso, de junho a outubro de 2023, os novos usuários que receberam qualquer uma das séries de boas-vindas ou Canvases de usuários anônimos tiveram um tempo médio de 2,46 dias até a primeira compra.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50a99c1ab8b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"50a99c1ab8b60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com a tela de monetização semanal mais popular, eles conseguiram produzir consistentemente mais de 20% das compras semanais graças à promoção \\\"Terrific Tuesday\\\", além de impulsionar o início das sessões em mais de 11% em comparação com o grupo de controle. Em média, as contagens de sessões são mais altas às terças-feiras para o KFC Trinidad e Tobago, em grande parte influenciadas por essa promoção semanal, e \"},{\"_key\":\"50a99c1ab8b61\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"é o segundo dia mais lucrativo da semana\"},{\"_key\":\"50a99c1ab8b62\",\"_type\":\"span\",\"marks\":[],\"text\":\", com mais de 20% das compras da semana sendo feitas em uma terça-feira. Além disso, os usuários que receberam uma mensagem desse Canvas mostram, em média, um aumento de LTV de 5,31 vezes mais do que a linha de base.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"29c873c1823c\",\"_type\":\"block\",\"children\":[{\"_key\":\"29c873c1823c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Principais conclusões\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9d76b91b3975\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d76b91b39750\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use dados para entender os clientes e agir com base nesses insights\"},{\"_key\":\"9d76b91b39751\",\"_type\":\"span\",\"marks\":[],\"text\":\". Quando você souber quem são seus clientes e o que eles querem, poderá criar mensagens que repercutam e gerem receita.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8fc505bb021e\",\"_type\":\"block\",\"children\":[{\"_key\":\"8fc505bb021e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Direcione e adapte as campanhas para estágios específicos do ciclo de vida. Ao falar com os clientes onde eles estão, você pode aumentar a fidelidade e diminuir a rotatividade.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"}],\"categories\":{\"industries\":null,\"productFeatures\":[{\"_id\":\"imported-craft-49349\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Email\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"E-mail\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"E-mail\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"メール\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"이메일\"}],\"slug\":{\"current\":\"email\"}}],\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"imported-craft-411394\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"LTV\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Valeur à vie\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"LTV\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"LTV\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"LTV\"}],\"slug\":{\"current\":\"ltv\"}},{\"_id\":\"imported-craft-76624\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Conversions\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Conversions\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Conversões\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"コンバージョン\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"전환\"}],\"slug\":{\"current\":\"conversions\"}},{\"_id\":\"imported-craft-316219\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Canvas Flow\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Canvas Flow\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Canvas Flow\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"キャンバスフロー\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"캔버스 플로우\"}],\"slug\":{\"current\":\"canvas-flow\"}}],\"useCases\":[{\"_id\":\"imported-craft-478\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Onboarding\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Onboarding\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Integração\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"オンボーディング\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"온보딩\"}],\"slug\":{\"current\":\"onboarding\"}},{\"_id\":\"imported-craft-480\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Retention\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Rétention\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Retenção\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"リテンション\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"유지\"}],\"slug\":{\"current\":\"retention\"}}]},\"company\":{\"_id\":\"imported-craft-812168\",\"icon\":null,\"location\":null,\"logotype\":{\"_type\":\"logo\",\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3bec195fc78b31f5e3382e35fcdbc998fad7539e-1600x900-png\",\"_type\":\"reference\"}}},\"name\":\"KFC Trinidad and Tobago\",\"url\":null},\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/39566fc414d1eeb9e0e340a294b48fde1e90a890-900x1220.png\",\"keyTakeaways\":null,\"metrics\":[{\"_key\":\"xvVksct0\",\"description\":\"Aumento da receita média vitalícia\",\"value\":\"9.37X\"},{\"_key\":\"j4NSln1S\",\"description\":\"Aumento da frequência de sessões para usuários que recebem a série de boas-vindas móvel atualizada\",\"value\":\"384\"},{\"_key\":\"F3n1N9qn\",\"description\":\"Das compras semanais, a campanha \\\"Terrific Tuesday\\\" (Terça-feira fantástica)\",\"value\":\"20\"}],\"partners\":[{\"_key\":\"4a1f5d96d3c6\",\"_ref\":\"imported-craft-38952\",\"_type\":\"reference\"}],\"problem\":\"A KFC Trinidad e Tobago queria aumentar as vendas usando melhor seus dados para aumentar o envolvimento dos usuários. Por ser uma equipe pequena, eles geralmente têm a tarefa de fazer mais com menos, e estavam procurando criar campanhas perenes que atingissem suas metas e exigissem poucos recursos.\",\"publicationDates\":{\"publishedAt\":\"2023-11-14T12:41:53-05:00\",\"updatedAt\":\"2024-06-13T17:08:02-04:00\"},\"results\":\"Ao adaptar a estratégia de campanha do ciclo de vida aos KPIs, a KFC Trinidad e Tobago conseguiu aumentar o engajamento, a receita e a retenção. Para a série de boas-vindas para celular, eles aumentaram a frequência das sessões em 384% e a receita média vitalícia em 9,37 vezes, com a campanha representando 10% da receita média diária de CRM. Para a campanha \\\"Terrific Tuesday\\\", eles conseguiram aumentar o início das sessões em 11%, gerar mais de 20% das compras semanais e aumentar o valor da vida útil do usuário (LTV) em 5,31 vezes.\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f16077a4e679ff75260d668027f91139eb3a4a56-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Como parte dos esforços contínuos para melhorar o engajamento, a fidelidade e o valor vitalício do cliente, a KFC Trinidad e Tobago reformulou suas campanhas de ciclo de vida. Ao entender melhor seus clientes e direcionar estágios específicos do ciclo de vida, eles conseguiram reduzir o tempo até a primeira compra, aumentar a receita vitalícia por usuário e aumentar a frequência das sessões.\",\"pageTitle\":\"Como a KFC Trinidad e Tobago utiliza o Braze Canvas para gerar mais receita\",\"slug\":{\"_type\":\"slug\",\"current\":\"kfc-trinidad-and-tobago-case-study\"}},\"strategy\":\"Usando o Braze para aproveitar de forma inteligente seus eventos e atributos personalizados, a KFC Trinidad e Tobago conseguiu criar campanhas automatizadas de ciclo de vida que abordaram seus KPIs de ativação, monetização e retenção.\",\"title\":\"Como a KFC Trinidad e Tobago utiliza o Braze Canvas para gerar mais receita\"},{\"_id\":\"eb4a111f-3608-4397-bc37-ba5d47f78ab0\",\"_type\":\"caseStudy\",\"author\":null,\"body\":[{\"_key\":\"3b336d5f9f01\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b336d5f9f010\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com mais de 7.000 restaurantes DQ® em 20 países, a American Dairy Queen Corporation (ADQ) tem encantado os fãs com um atendimento impecável e seu cardápio marcante desde 1940 nos restaurantes Brazier®, lançados em 1957, que agora se chamam DQ Grill \u0026 Chill®. Impulsionada pela missão de criar memórias afetivas para todos que têm contato com a DQ®, a ADQ cultiva seu relacionamento com fãs em todas as oportunidades. Seja criando novos sabores inovadores para o Blizzard® of the Month ou desenvolvendo um dos \"},{\"_key\":\"3b336d5f9f011\",\"_type\":\"span\",\"marks\":[\"86cbd991f481\"],\"text\":\"melhores programas de fidelidade dos EUA\"},{\"_key\":\"3b336d5f9f012\",\"_type\":\"span\",\"marks\":[],\"text\":\", encantar os fãs está no centro de tudo o que eles fazem.\"}],\"markDefs\":[{\"_key\":\"86cbd991f481\",\"_type\":\"link\",\"href\":\"https://www.newsweek.com/rankings/americas-best-loyalty-programs-2023\"}],\"style\":\"normal\"},{\"_key\":\"4fb6bc5fe18c\",\"_type\":\"block\",\"children\":[{\"_key\":\"4fb6bc5fe18c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com uma marca icônica e adorada pelo público, a ADQ sabe que o sucesso depende de uma boa estratégia de \"},{\"_key\":\"4fb6bc5fe18c1\",\"_type\":\"span\",\"marks\":[\"04d14b95b852\"],\"text\":\"engajamento dos fãs\"},{\"_key\":\"4fb6bc5fe18c2\",\"_type\":\"span\",\"marks\":[],\"text\":\". Antes, a equipe de marketing digital dos EUA gerenciava as ações de CRM em duas plataformas exclusivas, o que praticamente impossibilitava a integração entre canais. Em 2021, a empresa passou a usar a Braze devido aos sólidos recursos de gestão de dados da plataforma, à escalabilidade para atender ao seu enorme público e ao amplo \"},{\"_key\":\"4fb6bc5fe18c3\",\"_type\":\"span\",\"marks\":[\"d7227bc78536\"],\"text\":\"ecossistema de parceiros\"},{\"_key\":\"4fb6bc5fe18c4\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"04d14b95b852\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-643288\",\"_type\":\"reference\"}},{\"_key\":\"d7227bc78536\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-778\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"cb585810a925\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb585810a9250\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Além das recompensas: como a ADQ usa a Braze para impulsionar a aquisição e a retenção em seu programa de fidelidade\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"1d9fd48b243a\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d9fd48b243a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Criar e manter relacionamentos sólidos com os fãs é fundamental para o sucesso de longo prazo de qualquer empresa. Para a ADQ, isso significa dizer que seu programa de fidelidade está no centro da estratégia geral de marketing. Quem participa do programa de fidelidade vai aos restaurantes com mais frequência, gasta mais, defende a marca e é fã ativo por mais tempo. Todos esses comportamentos têm um efeito cumulativo sobre a receita.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2533dfc8beac\",\"_type\":\"block\",\"children\":[{\"_key\":\"2533dfc8beac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Em março de 2022, a ADQ lançou um novo app para reforçar seu programa de fidelidade, o \"},{\"_key\":\"2533dfc8beac1\",\"_type\":\"span\",\"marks\":[\"f3a20a6494b1\"],\"text\":\"DQ\"},{\"_key\":\"2533dfc8beac2\",\"_type\":\"span\",\"marks\":[],\"text\":\"®\"},{\"_key\":\"2533dfc8beac3\",\"_type\":\"span\",\"marks\":[\"b5f7bddcfa89\"],\"text\":\" Rewards\"},{\"_key\":\"2533dfc8beac4\",\"_type\":\"span\",\"marks\":[],\"text\":\", que inclui ofertas exclusivas para o app e a possibilidade de acumular pontos DQ® e resgatá-los como lanches e sobremesas. Com o programa, a ADQ utilizou uma abordagem integrada entre canais para reforçar o relacionamento com os fãs com comunicações e experiências personalizadas, o que acaba estimulando um comportamento de estabelecimento de hábitos.\"}],\"markDefs\":[{\"_key\":\"f3a20a6494b1\",\"_type\":\"link\",\"href\":\"https://www.dairyqueen.com/en-us/rewards/\"},{\"_key\":\"b5f7bddcfa89\",\"_type\":\"link\",\"href\":\"https://www.dairyqueen.com/en-us/rewards/\"}],\"style\":\"normal\"},{\"_key\":\"12ed7c11d3fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"12ed7c11d3fd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Em 2023, a ADQ mudou seu foco para a aquisição de fãs e o impulsionamento do download do app para expandir o DQ® Rewards. No CRM, isso significava encontrar uma forma de incentivar os participantes do programa antigo, o “Blizzard Fan Club”, a migrarem para o DQ® Rewards. A melhor maneira de fazer isso foi criar uma forma divertida de mostrar aos fãs os benefícios do programa de fidelidade, mantendo, ao mesmo tempo, o engajamento de quem já fazia parte do programa.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"K7IXz1ju\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-eb60156352c0f4ee000abaa8e12bbd8d55c77018-2400x1200-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"8d4ec091bd9a\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d4ec091bd9a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Em agosto de 2022, a ADQ realizou um teste A/B para determinar o que teria melhor repercussão entre os fãs. O público do “Blizzard Fan Club” foi dividido em quatro grupos, e cada um recebeu uma oferta de boas-vindas diferente ao se cadastrar no novo programa DQ® Rewards.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"282d7adc2c99\",\"_type\":\"block\",\"children\":[{\"_key\":\"282d7adc2c990\",\"_type\":\"span\",\"marks\":[],\"text\":\"Após duas semanas de testes, uma oferta específica — Blizzard Treat por US$ 0,85 — apresentou claramente a melhor performance, levando a ADQ a usar o conceito em uma campanha completa para fidelizar novos membros por meio de uma promoção nacional em abril de 2023.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"590773d1e234\",\"_type\":\"block\",\"children\":[{\"_key\":\"590773d1e2340\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para a promoção nacional, as equipes de marketing, campo e operações da ADQ trabalharam em parceria com o fornecedor de fidelidade para mapear o fluxo e a funcionalidade da campanha. Um elemento crucial da campanha foi o respaldo do CRM. 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A ADQ também registrou um aumento de 310% nos cadastros do programa de fidelidade em comparação com a média mensal de cadastros atribuídos ao CRM, representando 37% de todos os cadastros baseados em CRM no acumulado do ano. 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