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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Message+Personalization">Message Personalization</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Dynamic+Content">Dynamic Content</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/message_personalization/dynamic_content/personalize">View Documentation</a><a href="https://www.zs.com/solutions/artificial-intelligence-and-analytics/personalize-ai" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Personalize.ai?</h3><div class="flex flex-col gap-6"><p>Personalize.AI (P.AI) powered personalization delivered in an integrated fashion enables businesses to build curated experiences for its members P.AI leverages a series of data science models & optimizers to pro-actively identify the optimal audiences for business objectives and provides recommendations for personalized items and offers. P.AI enables optimized customer journey point interventions with the right next best action at right time, message mix and channels. The product incorporates state-of-the-art production grade AI delivered at scale for businesses while integrating seamlessly with Braze for last mile delivery.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Personalize.AI partners with Braze to unlock incremental value for Braze users by providing 1:1 personalization for messages and offers sent through Braze. P.AI has been used in conjunction with Braze with multiple clients during which we partnered to create impact from personalization and to drive double digit growth.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" 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whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md 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It takes the guesswork out of decision-making and brings a layer of intelligence to each touchpoint.\"}],\"markDefs\":[{\"_key\":\"16be552ece4b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ultimate-guide-to-ai-marketing\"}],\"style\":\"normal\"},{\"_key\":\"bad1bf2e5109\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd13c4fc839f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s what it can do:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c69ff797a039\",\"_type\":\"block\",\"children\":[{\"_key\":\"aeeb550cf241\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Smarter personalization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"177753724145\",\"_type\":\"block\",\"children\":[{\"_key\":\"445977578e86\",\"_type\":\"span\",\"marks\":[],\"text\":\"Train models to tailor messages, recommendations, and offers based on individual preferences and predicted behavior.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"687ffbe13978\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d7774570ad1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Better timing\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b906f58fcf5e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce70cabc6d7f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use intelligent models to send messages at the moment your customers are most likely to engage.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08a9b8d6b89d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5dbb1e0b87b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Improved segmentation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1f628ba2fbd1\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd81a291b708\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create micro-segments based on behavior, not just demographics—so your messages hit closer to home.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0c0c632fc078\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3d4484658d5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Faster insights\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"55487940a176\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2981981dad8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Algorithms can spot shifts in customer behavior early and adapt your strategy before patterns turn into problems. That means less time spent manually analyzing data and more time acting on what matters\"},{\"_key\":\"163b9fa5092d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\".\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46ef4a2c52e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f6a22f4803a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Higher efficiency\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d280fcd65929\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a1bb2117a1f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automate time-consuming tasks like send-time optimization or A/B testing, so your team can focus on strategy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"98a6f8d23a2d\",\"_type\":\"anchor\",\"anchorId\":\"types\"},{\"_key\":\"68ccef087206\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9f538bcf835\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Types of machine learning for marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ef184af2e4a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2465a0ea48f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Different machine learning models solve different problems. Some rely on labeled examples to learn from, while others uncover patterns on their own. Here are four core types to know:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"95e168283aa7\",\"_type\":\"block\",\"children\":[{\"_key\":\"af2a7975e4fc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Supervised learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6e65aa711265\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cfe8ce03383\",\"_type\":\"span\",\"marks\":[],\"text\":\"Supervised models learn from labeled data—where each data point includes the correct outcome. Think of a list of past users where you know who made a purchase and who didn’t. The model uses that history to find patterns and predict future behavior, like forecasting churn or likelihood to convert. It’s especially useful for classification (yes/no) and regression (numerical predictions).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6bc16cffe785\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6220e95d8e7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Unsupervised learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"799d112b131a\",\"_type\":\"block\",\"children\":[{\"_key\":\"58019d6086de\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unsupervised models work with unlabeled data. Instead of training on known outcomes, they explore the dataset to find hidden structures, such as clusters of customers with similar behaviors. This approach can reveal patterns or audience segments you might never spot manually.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73678974e65f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce51295baf4f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Semi-supervised learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d2dd3069a121\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6de45b47843\",\"_type\":\"span\",\"marks\":[],\"text\":\"Semi-supervised models combine a small set of labeled data with a larger pool of unlabeled data. It’s a smart workaround when labeling is time-consuming or expensive. For example, you might manually tag a few support interactions, then let the model learn from thousands more. This method strikes a balance between accuracy and efficiency, making it ideal for sentiment analysis, email categorization, and content classification.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5aadab708186\",\"_type\":\"block\",\"children\":[{\"_key\":\"5abc9a747deb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Reinforcement learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"27f93f73fea2\",\"_type\":\"block\",\"children\":[{\"_key\":\"64ec44b2c67d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reinforcement models learn by doing. They take actions, receive feedback (like a reward or penalty), and adjust based on outcomes. While not as common in day-to-day marketing, you’ll find it behind dynamic pricing, real-time ad bidding, or adaptive testing strategies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e432e157ada\",\"_type\":\"block\",\"children\":[{\"_key\":\"7edafc0eb608\",\"_type\":\"span\",\"marks\":[],\"text\":\"Choosing the right type of machine learning can help you make the most of your data—whether you're refining an existing campaign or building new automation from the ground up. That kind of learning in marketing creates space for smarter, more \"},{\"_key\":\"ff3e68134da8\",\"_type\":\"span\",\"marks\":[\"70251ce1980e\"],\"text\":\"responsive strategies\"},{\"_key\":\"c8911e2a9724\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"70251ce1980e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-marketing-strategy\"}],\"style\":\"normal\"},{\"_key\":\"211d40dcfd04\",\"_type\":\"anchor\",\"anchorId\":\"difference\"},{\"_key\":\"f548bd869b5b\",\"_type\":\"block\",\"children\":[{\"_key\":\"6aead5a65fa4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How does machine learning differ from AI?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"875143a3c268\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d85a7a59d79\",\"_type\":\"span\",\"marks\":[],\"text\":\"People often use “machine learning” and “artificial intelligence” interchangeably, but they’re not quite the same. Artificial intelligence is the broader concept—it refers to any system or machine that mimics human intelligence. That might include reasoning, problem-solving, language understanding, or learning from experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a28e90353c7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"acb1e5481769\",\"_type\":\"span\",\"marks\":[\"43712e0e79aa\"],\"text\":\"Machine learning sits within AI\"},{\"_key\":\"cd095ca8cd2f\",\"_type\":\"span\",\"marks\":[],\"text\":\". It’s a specific approach that trains systems to learn from data analysis, spot patterns, and make decisions without being explicitly programmed.\"}],\"markDefs\":[{\"_key\":\"43712e0e79aa\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/three-steps-to-faster-value-with-artificial-intelligence-and-machine-learning\"}],\"style\":\"normal\"},{\"_key\":\"ae974269fbc6\",\"_type\":\"block\",\"children\":[{\"_key\":\"82d554f6a6a3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s a simple way to think about it:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a9286dfec48\",\"_type\":\"block\",\"children\":[{\"_key\":\"4dedd4e6e2ee\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI\"},{\"_key\":\"16282f835d56\",\"_type\":\"span\",\"marks\":[],\"text\":\" is the big-picture goal—build systems that act intelligently.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5cc44412c17b\",\"_type\":\"block\",\"children\":[{\"_key\":\"4af71f9b0d18\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Machine learning\"},{\"_key\":\"31207b2513d9\",\"_type\":\"span\",\"marks\":[],\"text\":\" is one of the methods we use to get there—by giving machines access to data and letting them learn from it.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc9efe0c3278\",\"_type\":\"block\",\"children\":[{\"_key\":\"9823424801e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In marketing, AI might power chatbots, predictive text, or dynamic creative optimization, (for example, creating images, headlines, or CTAs in real time based on who is viewing the ad.)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0e3896f9f187\",\"_type\":\"block\",\"children\":[{\"_key\":\"85e3ef5f7c6d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning, on the other hand, helps you segment users, predict churn, or personalize the timing and content of messages. Both can support smarter marketing—but machine learning often does the heavy lifting behind the scenes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a330579cc90\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e9e4bff401f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze features like \"},{\"_key\":\"7d143e37c6ca\",\"_type\":\"span\",\"marks\":[\"71bc443668ae\"],\"text\":\"Intelligent Timing\"},{\"_key\":\"dd0cabfc1760\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"fd7a8b6b2887\",\"_type\":\"span\",\"marks\":[\"8260f0d4d63a\"],\"text\":\"Predictive Churn\"},{\"_key\":\"a0d95a8a00e6\",\"_type\":\"span\",\"marks\":[],\"text\":\" rely on machine learning to help teams act in the moment. These features don’t just automate—they adapt, learning from each customer interaction to drive stronger outcomes over time.\"}],\"markDefs\":[{\"_key\":\"71bc443668ae\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/brazeai/intelligence/intelligent_timing\"},{\"_key\":\"8260f0d4d63a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-predictive-churn\"}],\"style\":\"normal\"},{\"_key\":\"73e7334ac43d\",\"_type\":\"anchor\",\"anchorId\":\"how\"},{\"_key\":\"e53a210ed258\",\"_type\":\"block\",\"children\":[{\"_key\":\"43203cb79f25\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How to apply machine learning in marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"128f0efb1d9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e95bfa060c63\",\"_type\":\"span\",\"marks\":[],\"text\":\"You don’t need a data science team to start using machine learning in your marketing strategy. Many platforms—like Braze—build machine learning directly into tools that marketing, CRM, and growth teams use every day.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db0814705bcd\",\"_type\":\"block\",\"children\":[{\"_key\":\"24d7932818a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are a few ways to apply it:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3894dc48a822\",\"_type\":\"block\",\"children\":[{\"_key\":\"a23955333e92\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Predict churn before it happens\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"916ced1fafbd\",\"_type\":\"block\",\"children\":[{\"_key\":\"7670de2a83ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning models can spot early signs that a customer is about to disengage. With features like \"},{\"_key\":\"cf4da5ddb307\",\"_type\":\"span\",\"marks\":[\"c0321de365f3\"],\"text\":\"Braze Predictive Churn,\"},{\"_key\":\"419523c808cd\",\"_type\":\"span\",\"marks\":[],\"text\":\" which is designed to identify high-risk users, you can trigger targeted win-back campaigns for at-risk users. This type of predictive modeling helps you take action before churn happens—rather than after.\"}],\"markDefs\":[{\"_key\":\"c0321de365f3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/stop-churn-before-it-happens-embracing-a-two-pronged-approach-to-boosting-retention\"}],\"style\":\"normal\"},{\"_key\":\"f6582bcc8b68\",\"_type\":\"block\",\"children\":[{\"_key\":\"ccfaad7035a9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Optimize send times for better engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4ccce7773813\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb8ff8addfcf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rather than choosing one send time for everyone, machine learning can find the moment each customer is most likely to engage. Braze Intelligent Timing uses this approach to deliver messages when they’re most likely to hit.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77d5f5e44e89\",\"_ref\":\"imported-craft-mz5eskltg2\",\"_type\":\"videoReference\"},{\"_key\":\"2ddf0bfe89b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d95a34e8fcd8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalize content at scale\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"80d63d7e5d05\",\"_type\":\"block\",\"children\":[{\"_key\":\"e995ac22bf54\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning helps match content to users based on behavior, preferences, and past interactions. Whether you’re \"},{\"_key\":\"292fe17d4abe\",\"_type\":\"span\",\"marks\":[\"1680170704f8\"],\"text\":\"recommending products\"},{\"_key\":\"2c089e88470c\",\"_type\":\"span\",\"marks\":[],\"text\":\" or tailoring in-app messages, it supports more relevant, timely experiences—without endless manual effort.\"}],\"markDefs\":[{\"_key\":\"1680170704f8\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/ai-item-recommendations-use-case\"}],\"style\":\"normal\"},{\"_key\":\"e7f3b8d8681e\",\"_type\":\"block\",\"children\":[{\"_key\":\"3fb58299a17f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Build smarter segments\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ad482bf6a031\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba89cef92860\",\"_type\":\"span\",\"marks\":[],\"text\":\"Instead of relying on static lists, use machine learning to identify meaningful patterns in your customer data. These insights can uncover new audience segments, flag high-value users, or support more personalized journeys.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50a0d432d2ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"da5dbe20f78b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Automate the heavy lifting\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6c2c64e5c29e\",\"_type\":\"block\",\"children\":[{\"_key\":\"57e90ba06a34\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning takes care of repetitive tasks—like A/B testing or optimization—so teams can focus on creative strategy, not constant tweaking.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ce037821640\",\"_type\":\"block\",\"children\":[{\"_key\":\"82353a074cfe\",\"_type\":\"span\",\"marks\":[],\"text\":\"When you apply machine learning to your marketing strategy, you shift from reactive to proactive. You start making decisions based on what customers are likely to do next, not just what they did last.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5d66cf35b9c8\",\"_type\":\"anchor\",\"anchorId\":\"email\"},{\"_key\":\"69c100366c38\",\"_type\":\"block\",\"children\":[{\"_key\":\"5776a97cb17e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning in email marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"896b62957d12\",\"_type\":\"richImage\",\"alt\":\"BrazeAI interface showing personalized clothing recommendations (shorts, sweats, coats) based on city weather data, with a personalization configuration menu open on the left.\",\"asset\":{\"_ref\":\"image-1673f3cbf8b2aa1c311f95c834b653561a9573f7-1920x968-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"e2cbfcf17ab8\",\"_type\":\"block\",\"children\":[{\"_key\":\"5daca7c466f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email continues to be one of the most \"},{\"_key\":\"1e80ed46c000\",\"_type\":\"span\",\"marks\":[\"7349a6207eb8\"],\"text\":\"powerful channels for engagement\"},{\"_key\":\"576782984408\",\"_type\":\"span\",\"marks\":[],\"text\":\"—and machine learning helps marketers make it smarter. By analyzing user behavior, it can recommend send times, tailor content, and adapt frequency based on each recipient’s likelihood to open or convert. You can turn newsletters, transactional emails and triggered flows into more relevant, results-driven experiences.\"}],\"markDefs\":[{\"_key\":\"7349a6207eb8\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-ultimate-guide-to-creating-a-high-impact-email-marketing-strategy\"}],\"style\":\"normal\"},{\"_key\":\"cbb8f5991eec\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"5bd45de9d48a\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Watch the webinar now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/webinars-and-events/creative-ai-use-cases\"}}],\"body\":[{\"_key\":\"e03c798d283d\",\"_type\":\"block\",\"children\":[{\"_key\":\"73ef7e1c22a6\",\"_type\":\"span\",\"marks\":[],\"text\":\"99% of marketers say their organizations are already using AI. But what does it mean to use it effectively for customer engagement?\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Check out 5 creative AI use cases for customer engagement\"},{\"_key\":\"c7931b38cd88\",\"_type\":\"anchor\",\"anchorId\":\"examples\"},{\"_key\":\"42551f0d4292\",\"_type\":\"block\",\"children\":[{\"_key\":\"08853d7805c1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Practical use cases from Braze of machine learning in digital marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"bb24e08a64bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b8c91987302\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning doesn’t have to sit on a roadmap or in a siloed data science team. With tools like Braze, marketers can apply it directly—\"},{\"_key\":\"19e198163ee6\",\"_type\":\"span\",\"marks\":[\"77dcca53525f\"],\"text\":\"improving campaign performance\"},{\"_key\":\"d10031416ce1\",\"_type\":\"span\",\"marks\":[],\"text\":\", streamlining workflows, and making every interaction more relevant.\"}],\"markDefs\":[{\"_key\":\"77dcca53525f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/2-ways-generative-ai-can-enhance-your-marketing-and-not-replace-you\"}],\"style\":\"normal\"},{\"_key\":\"8c4a066acae6\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9112230bf89\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how real brands are already using it and how you can integrate it in your marketing plans, too.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"28d7501d8cce\",\"_type\":\"block\",\"children\":[{\"_key\":\"e3fe3ac57f4b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pizza Hut dishes out a 31% conversion lift with machine learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6c72355b35b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8d87a91bf91\",\"_type\":\"span\",\"marks\":[\"e249ac1e13d4\"],\"text\":\"Pizza Hut \"},{\"_key\":\"78253b496e41\",\"_type\":\"span\",\"marks\":[],\"text\":\"is one of the world’s best-known quick-service restaurant (QSR) brands, with over 19,000 global locations. The brand wanted to modernize how it engaged with digital customers, aiming to drive stronger loyalty and boost conversion across key markets.\"}],\"markDefs\":[{\"_key\":\"e249ac1e13d4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/pizza-hut-case-study\"}],\"style\":\"normal\"},{\"_key\":\"38d2feec3baf\",\"_type\":\"block\",\"children\":[{\"_key\":\"96aea5e0b302\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"b85bd9478468\",\"_type\":\"block\",\"children\":[{\"_key\":\"92bba75eb569\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before adopting Braze in spring 2019, Pizza Hut ran a solid email and SMS program—but the team saw room to improve. Their previous platform lacked mobile-native channels and didn’t provide a unified view of customer interactions across touchpoints. Pulling in the right data was slow and clunky, making it hard to deliver relevant messaging at speed or implement a \"},{\"_key\":\"3aa1256f9e2a\",\"_type\":\"span\",\"marks\":[\"8e436b609f93\"],\"text\":\"cross-channel strategy\"},{\"_key\":\"4ccd17dcc18d\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"8e436b609f93\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/3-cross-channel-engagement-campaigns\"}],\"style\":\"normal\"},{\"_key\":\"d0e232c57dc0\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d450ae4bd9c\",\"_type\":\"span\",\"marks\":[],\"text\":\"To improve the customer experience and bridge that gap, the team aimed to expand into mobile channels and personalize more deeply across the board. 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By integrating \"},{\"_key\":\"e5b12234cb7e\",\"_type\":\"span\",\"marks\":[\"e9e5dc2e67c4\"],\"text\":\"Amazon Personalize\"},{\"_key\":\"370eb382624a\",\"_type\":\"span\",\"marks\":[],\"text\":\" through Braze Alloys partner AWS, the team used machine learning to generate dynamic suggestions for each user—no in-house ML expertise required.\"}],\"markDefs\":[{\"_key\":\"8079ccd816dd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-connected-content\"},{\"_key\":\"e9e5dc2e67c4\",\"_type\":\"link\",\"href\":\"http://localhost:8080/partners/technology-partners/aws-personalize\"}],\"style\":\"normal\"},{\"_key\":\"77b568030ea8\",\"_type\":\"block\",\"children\":[{\"_key\":\"335213246c60\",\"_type\":\"span\",\"marks\":[],\"text\":\"These personalized events appeared directly in the email, with each click feeding back into the system to refine future recommendations. 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That meant users browsing for homes in Auckland might receive listings for properties in Wellington—nearly 600 kilometers away.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e64821c8b62a\",\"_type\":\"block\",\"children\":[{\"_key\":\"54136ccd9ad6\",\"_type\":\"span\",\"marks\":[],\"text\":\"To fix this, the team shifted toward a more marketer-led, multi-channel approach. 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Instead of reacting to what already happened, you can anticipate what’s coming and build campaigns that meet customers right where they are.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4850e86aec25\",\"_type\":\"block\",\"children\":[{\"_key\":\"40847862c701\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how it fits into the bigger picture:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c960129d1b38\",\"_type\":\"block\",\"children\":[{\"_key\":\"1736fc282f95\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"You can move faster\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a637fd0b75db\",\"_type\":\"block\",\"children\":[{\"_key\":\"0df1e747d388\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning cuts through complexity. It helps turn raw data into usable insights, automate repetitive decisions, and act while the window of opportunity is still open.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d9c0a701da5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"baa1952ab1e7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"You can personalize at scale\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"bb37d0727e73\",\"_type\":\"block\",\"children\":[{\"_key\":\"fea4a19f6c5c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Whether you're segmenting users, recommending content, or adjusting message timing, machine learning adapts to each customer. That creates experiences that feel personal—even when you’re reaching millions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4d880fc56580\",\"_type\":\"block\",\"children\":[{\"_key\":\"4624aa984e5a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"You can optimize constantly\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"8e16db7ecfc4\",\"_type\":\"block\",\"children\":[{\"_key\":\"d68dc4e37b55\",\"_type\":\"span\",\"marks\":[],\"text\":\"The best marketing strategies evolve. Machine learning helps you test, learn, and improve in the background, so your campaigns get smarter over time without needing constant manual input.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d62525e5da95\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf09f1fea0ba\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"You can build stronger customer relationships\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2686a1576c64\",\"_type\":\"block\",\"children\":[{\"_key\":\"133bf710601c\",\"_type\":\"span\",\"marks\":[],\"text\":\"When you reach people with the right message at the right moment, you build trust. And when campaigns reflect real needs and interests, you increase customer satisfaction across every touchpoint.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dbe01a4755b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"6db3e883bf67\",\"_type\":\"span\",\"marks\":[],\"text\":\"In short, machine learning helps you stop reacting and start anticipating. That shift can unlock better performance, happier customers, and a strategy that adapts as fast as your audience does.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"89ac8abadcb9\",\"_type\":\"anchor\",\"anchorId\":\"conclusion\"},{\"_key\":\"b84d93917e67\",\"_type\":\"block\",\"children\":[{\"_key\":\"52adc6cb7d58\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"86bbe0fcf38f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b00f57951538\",\"_type\":\"span\",\"marks\":[],\"text\":\"Every customer action tells a story—machine learning helps you listen better and respond faster. From predicting what someone might do next to personalizing when and how you show up, it adds depth to your strategy without adding complexity.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a0968f8500ea\",\"_type\":\"block\",\"children\":[{\"_key\":\"71d89a0b5cd9\",\"_type\":\"span\",\"marks\":[],\"text\":\"The brands seeing the biggest results aren’t waiting for a perfect moment to start—they’re building smarter, more responsive journeys right now.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1c9926edfdfe\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"c1ca33f180e1\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Connect with sales\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"}}],\"heading\":\"Ready to grow? Talk to our sales team.\"},{\"_key\":\"e570341e0b49\",\"_type\":\"anchor\",\"anchorId\":\"faqs\"},{\"_key\":\"8bdfd7aaba8c\",\"_type\":\"block\",\"children\":[{\"_key\":\"573a1cb9f578\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"79cbc1a789c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"685392d373fd\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$37\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/f0d8c0c2adc9a6ccc11f8e3c521af2473ce676fa-2400x1600.png\",\"publishedDate\":\"2025-05-09T14:49:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a9975a513a326d7574bc8b8e3ed52fbfc44ef80b-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Discover how brands use machine learning in marketing to predict behavior, boost conversions, and deliver personalized campaigns that actually perform.\",\"pageTitle\":\"Machine learning marketing that drives results | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"machine-learning-marketing\"}},\"title\":\"Harnessing machine learning in marketing: Benefits, use cases and best practices\"},{\"_id\":\"06da7311-0375-4dd4-8fa1-a25adb3f5453\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"5e2122e35009\",\"_type\":\"block\",\"children\":[{\"_key\":\"252db213fb14\",\"_type\":\"span\",\"marks\":[],\"text\":\"Financial marketers understand the value of customer relationships. The closer you are to customers, the more sway you have over their product mix. A customer with a checking and a savings account, if treated well, is more likely to look to their bank or credit union when they want to take out a car loan or mortgage.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"83dcf678c940\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d1266dfb398\",\"_type\":\"span\",\"marks\":[],\"text\":\"Relationships have been the backbone of consumer banking for decades, or even centuries. As consumer banks moved into the 21st century and more customers moved online, the nature of those relationships changed. Mobile apps and online banking made it more convenient for consumers to complete everyday tasks, but in the nascent days of digital marketing, account holders weren’t getting the personalized services they needed. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ad22b788064\",\"_type\":\"block\",\"children\":[{\"_key\":\"653d7e8f6f47\",\"_type\":\"span\",\"marks\":[],\"text\":\"Artificial intelligence has changed the landscape of financial marketing. AI can now drive 1:1 personalization that leverages customer data to offer educational content and product recommendations based on the unique needs of every customer. Interest rates are lowering and consumer spending is increasing. Now is the time for marketers to reshape the way they reach consumers, focusing on meaningful conversations with customers that encourage healthy spending and the best product lines for each individual.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"461b92c951ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b2ba077449e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are three ways marketers can deliver 1:1 personalization and build stronger bonds with customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d3a011ccd26b\",\"_type\":\"block\",\"children\":[{\"_key\":\"952421d18276\",\"_type\":\"span\",\"marks\":[],\"text\":\"Upleveling the onboarding process\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"86bc64cdd9c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e6dc89bd4e8\",\"_type\":\"span\",\"marks\":[],\"text\":\"According to Accenture, banks have the chance to \"},{\"_key\":\"b34b4370d182\",\"_type\":\"span\",\"marks\":[\"e62e86f56cb5\"],\"text\":\"boost revenue 20% by offering personalized services\"},{\"_key\":\"6b802932472c\",\"_type\":\"span\",\"marks\":[],\"text\":\" and product recommendations. The data collected during the onboarding journey is the foundation to any 1:1 personalization strategy. But \"},{\"_key\":\"4a5a18883e5b\",\"_type\":\"span\",\"marks\":[\"f0f096bf445c\"],\"text\":\"63% of consumers abandon\"},{\"_key\":\"a061567fc51d\",\"_type\":\"span\",\"marks\":[],\"text\":\" the digital onboarding process.\"}],\"markDefs\":[{\"_key\":\"e62e86f56cb5\",\"_type\":\"link\",\"href\":\"https://www.accenture.com/us-en/insights/banking/consumer-study-banking-reignite-human-connections\"},{\"_key\":\"f0f096bf445c\",\"_type\":\"link\",\"href\":\"https://innovatrics.com/trustreport/63-of-customers-abandon-digital-bank-onboarding-is-biometrics-the-solution/#:~:text=In%202016%2C%2040%25%20of%20people,as%2070%25%20in%20some%20countries.\"}],\"style\":\"normal\"},{\"_key\":\"ea94dcd778c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"7c6c59c165c2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization should start with the first onboarding email. Marketers can create surveys that can help understand a customer’s financial goals. They can gamify the onboarding process with personalized updates, helping customers finish filling out their profile, signing up for paperless billing, and even offering personalized early cross-sell opportunities.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"86dbcc69e4bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f73aa6c8550\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customers want a simple, frictionless onboarding experience tailored to their financial goals. Anything less and banks are leaving money on the table. When marketers create personalized experiences, they can tailor product recommendations and financial advice, increasing CLV while helping each customer make more informed decisions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b740c1701730\",\"_type\":\"block\",\"children\":[{\"_key\":\"30b964bf4bde\",\"_type\":\"span\",\"marks\":[],\"text\":\"Artificial intelligence can help solve the problem. Imagine a typical debit card activation email. Marketers want customers to start using their debit card early and often. Marketers can more effectively reach new members with 1:1 campaigns that automatically adapt to the member’s preferences with subject lines, send times, and content all built on a unique customer’s engagement preferences. Doing so can quicken the time to activation and cement a relationship with the customer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ceab243fddd\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff0c554d3bb6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Recognizing every customer journey\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7913b89f963e\",\"_type\":\"block\",\"children\":[{\"_key\":\"268e020f68cd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Digital banking allows every customer to follow the journey that works best for their needs, their money, and their financial plans. For years, marketers attempted to map every possible online journey in hopes of reaching customers where they are and increasing customer satisfaction. And with good reason: \"},{\"_key\":\"711c403a4f9e\",\"_type\":\"span\",\"marks\":[\"d1ace57098fc\"],\"text\":\"McKinsey research\"},{\"_key\":\"efa86b57ec3e\",\"_type\":\"span\",\"marks\":[],\"text\":\" found banks that prioritize customer satisfaction “lead in financial metrics such as total shareholder return, increased growth, and decreased cost.”\"}],\"markDefs\":[{\"_key\":\"d1ace57098fc\",\"_type\":\"link\",\"href\":\"https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/five-ways-to-drive-experience-led-growth-in-banking\"}],\"style\":\"normal\"},{\"_key\":\"5568362d1e8e\",\"_type\":\"block\",\"children\":[{\"_key\":\"7270f9dc2e5c\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the proliferation of digital banking, customer journey mapping feels like a daunting task. The same McKinsey research found that a typical regional bank has more than 1,500 customer journeys across all product and business units. Marketers creating frictionless experiences and personalized touchpoints need technological solutions to manage the sheer number of journeys available. New AI tools are making it possible to design true 1:1 journeys.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a9c6d176eae0\",\"_type\":\"block\",\"children\":[{\"_key\":\"7eab6fc00845\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalize the customer relationship\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8fa4796f532f\",\"_type\":\"block\",\"children\":[{\"_key\":\"0bfbc6159fe9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Almost \"},{\"_key\":\"3dc2b8c5116b\",\"_type\":\"span\",\"marks\":[\"0389deeee373\"],\"text\":\"70 percent of banking customers\"},{\"_key\":\"7a55f9eaa4bf\",\"_type\":\"span\",\"marks\":[],\"text\":\" want personalized financial advice. These customers are willing to trade first- and zero-party data for tailored content meant to help them spend, save, and invest better. That provides a pivotal opportunity for marketers. By developing long-term relationships with customers, one built on myriad campaigns and content, marketers build trust and increase customer lifetime value.\"}],\"markDefs\":[{\"_key\":\"0389deeee373\",\"_type\":\"link\",\"href\":\"https://fintechmagazine.com/articles/banking-customers-want-more-personalised-financial-advice\"}],\"style\":\"normal\"},{\"_key\":\"ad53eb1b95f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"f57599ce856f\",\"_type\":\"span\",\"marks\":[],\"text\":\"To give customers the kind of advice they want, marketers must understand the wants and needs of every customer and offer content that helps them meet their financial goals. Say a customer has researched mortgages on their bank’s website. 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As marketers build trust through 1:1 advice, they also understand how, when and where to offer the right products to customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9d9687714606\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5a0876854e8\",\"_type\":\"span\",\"marks\":[],\"text\":\"1:1 personalization with AI decisioning\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"42a2d4a4b8c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"c936954e97ae\",\"_type\":\"span\",\"marks\":[],\"text\":\"Banking customers want personalization across every platform, touchpoint, and digital interaction. As marketers look to scale sophisticated 1:1 personalization, they will inevitably wonder how AI can fit into their tech stack.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f4193c4fccbc\",\"_type\":\"block\",\"children\":[{\"_key\":\"fbacfd97a70f\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI and machine learning (ML) have rapidly evolved as essential tools in a marketer’s arsenal. One common method of using AI models to personalize are called next best action (NBA) models, which combine predictive models and business rules to predict the product to offer or action to suggest to a customer. To validate that their rules are working, marketers run manual A/B or multivariate tests.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b29a2729b4a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"e208270f138a\",\"_type\":\"span\",\"marks\":[],\"text\":\"As financial services companies begin to recognize the limits of traditional NBA, a new application of ML called AI decisioning has begun to emerge. AI decisioning relies on a different type of ML, reinforcement learning, which is best-fit for making 1:1 decisions. An AI decisioning agent chooses the best action to take for each individual, and then autonomously experiments and continuously learns from future customer actions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"be7da5ab34db\",\"_type\":\"block\",\"children\":[{\"_key\":\"ede1fe05f63a\",\"_type\":\"span\",\"marks\":[],\"text\":\"To learn more about AI decisioning, \"},{\"_key\":\"ba2bf19297bb\",\"_type\":\"span\",\"marks\":[\"9a4e5703b5cd\"],\"text\":\"read our white paper\"},{\"_key\":\"dfd6f57aa834\",\"_type\":\"span\",\"marks\":[],\"text\":\" on trends in personalization in financial services.\"}],\"markDefs\":[{\"_key\":\"9a4e5703b5cd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/ai-decisioning-financial-services\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/ff97e513ee1279663826e63cc3ba3198b969f764-2400x1600.png\",\"publishedDate\":\"2025-09-16T12:00:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-518e103c9218d89590d3d994ef63c5733b538d20-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Artificial intelligence has changed the landscape of financial marketing. Now is the time for marketers to reshape the way they reach consumers, focusing on meaningful conversations with customers that encourage healthy spending and the best product lines for each individual.\",\"pageTitle\":\"3 ways banks can strengthen customer relationships with 1:1 personalization | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"3-ways-banks-can-strengthen-customer-relationships-with-1-1-personalization\"}},\"title\":\"3 ways banks can strengthen customer relationships with 1:1 personalization\"},{\"_id\":\"09e36a33-a552-4927-915f-3daa1c681184\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"212487bdb867\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cb828353a3a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization is one of the most evergreen customer engagement priorities—and challenges—we hear from brands. 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