Rivalry2

Welcome to the Blog
2026-03-07 22:21 Diff
https://www.braze.com/resources/articles
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sm:text-center md:pb-16"><h1 class="text-[30px] sm:text-[60px]">Welcome to the Blog</h1><p>Thought leadership and key insights from customer engagement experts at Braze.</p></div><div class="slick-slider hero-slick -mx-4 mb-10 slick-initialized" dir="ltr"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300 slick-arrow slick-prev" data-role="none" style="display:block" currentSlide="0" slideCount="3"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Previous</button><div class="slick-list"><div class="slick-track" style="width:700%;left:-100%"><div data-index="-1" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="Data agility at a massive scale: How the Braze Data Platform supports customer engagement" href="/resources/articles/braze-data-platform-2025-scale"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="Data agility at a massive scale: How the Braze Data Platform supports customer engagement" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd22efa6ecfc7bde56a64456a6123b3afe9d9e79d-3840x2160.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd22efa6ecfc7bde56a64456a6123b3afe9d9e79d-3840x2160.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd22efa6ecfc7bde56a64456a6123b3afe9d9e79d-3840x2160.png&amp;w=1200&amp;q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">Data agility at a massive scale: How the Braze Data Platform supports customer engagement</h4><div><div class="mb-4 hidden md:flex md:flex-col"><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f51e1d54a23434f025b7358b0d92ff02387eca7-800x800.png&amp;w=256&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f51e1d54a23434f025b7358b0d92ff02387eca7-800x800.png&amp;w=384&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f51e1d54a23434f025b7358b0d92ff02387eca7-800x800.png&amp;w=384&amp;q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Sahiz  Kaur</h6></div></div></div><span class="text-sm font-medium text-gray-500">March 04, 2026</span></div></div></div></a></div></div><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" 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/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F11eeeff4852fb66cba3ca27e4365425bf19bc3a1-3840x2160.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F11eeeff4852fb66cba3ca27e4365425bf19bc3a1-3840x2160.png&amp;w=1200&amp;q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">6<!-- --> min read</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">Ramadan revelations: Mastering customer engagement in the GCC with AI</h4><div><div class="mb-4 hidden md:flex md:flex-col"><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F29231ea3f0672a21c3ffa9f13d76d7d411afbb6b-3840x2160.png&amp;w=1200&amp;q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">5<!-- --> min read</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">Building spaces for connection: Inside our Bucharest office</h4><div><div class="mb-4 hidden md:flex md:flex-col"><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc646ad9235af43234ae86bd4996e924ad0841987-512x512.png&amp;w=256&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc646ad9235af43234ae86bd4996e924ad0841987-512x512.png&amp;w=384&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc646ad9235af43234ae86bd4996e924ad0841987-512x512.png&amp;w=384&amp;q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Nina Lewis</h6></div></div></div><span class="text-sm font-medium text-gray-500">March 05, 2026</span></div></div></div></a></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="Data agility 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f51e1d54a23434f025b7358b0d92ff02387eca7-800x800.png&amp;w=256&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f51e1d54a23434f025b7358b0d92ff02387eca7-800x800.png&amp;w=384&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f51e1d54a23434f025b7358b0d92ff02387eca7-800x800.png&amp;w=384&amp;q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Sahiz  Kaur</h6></div></div></div><span class="text-sm font-medium text-gray-500">March 04, 2026</span></div></div></div></a></div></div><div data-index="3" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="Ramadan 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512.jpg&amp;w=256&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512.jpg&amp;w=384&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512.jpg&amp;w=384&amp;q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Sally Wills</h6></div></div></div><span class="text-sm font-medium text-gray-500">March 06, 2026</span></div></div></div></a></div></div><div data-index="4" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="Building 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F29231ea3f0672a21c3ffa9f13d76d7d411afbb6b-3840x2160.png&amp;w=1200&amp;q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">5<!-- --> min read</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">Building spaces for connection: Inside our Bucharest office</h4><div><div class="mb-4 hidden md:flex md:flex-col"><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc646ad9235af43234ae86bd4996e924ad0841987-512x512.png&amp;w=256&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc646ad9235af43234ae86bd4996e924ad0841987-512x512.png&amp;w=384&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc646ad9235af43234ae86bd4996e924ad0841987-512x512.png&amp;w=384&amp;q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Nina Lewis</h6></div></div></div><span class="text-sm font-medium text-gray-500">March 05, 2026</span></div></div></div></a></div></div><div data-index="5" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="Data agility 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd22efa6ecfc7bde56a64456a6123b3afe9d9e79d-3840x2160.png&amp;w=1200&amp;q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">Data agility at a massive scale: How the Braze Data Platform supports customer engagement</h4><div><div class="mb-4 hidden md:flex md:flex-col"><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f51e1d54a23434f025b7358b0d92ff02387eca7-800x800.png&amp;w=256&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f51e1d54a23434f025b7358b0d92ff02387eca7-800x800.png&amp;w=384&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f51e1d54a23434f025b7358b0d92ff02387eca7-800x800.png&amp;w=384&amp;q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Sahiz  Kaur</h6></div></div></div><span class="text-sm font-medium text-gray-500">March 04, 2026</span></div></div></div></a></div></div></div></div><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 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gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Article</span><span class="text-sm text-gray-500">7<!-- --> min read</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">Data agility at a massive scale: How the Braze Data Platform supports customer engagement</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Sahiz " loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f51e1d54a23434f025b7358b0d92ff02387eca7-800x800.png&amp;w=48&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f51e1d54a23434f025b7358b0d92ff02387eca7-800x800.png&amp;w=96&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f51e1d54a23434f025b7358b0d92ff02387eca7-800x800.png&amp;w=96&amp;q=75"/></div><span class="text-sm font-bold text-gray-900">Sahiz <!-- --> <!-- -->Kaur</span></div><span class="flex text-sm text-gray-500">March 04, 2026</span></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="AI customer retention: Strategies, tactics, and mistakes to avoid" href="/resources/articles/ai-customer-retention"><div class="search-result-card-image flex-none"><img alt="3D render of a purple brain surrounded by communication, idea, and notification icons." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7a69893d474411c9f3862bc3a27500140ae3c71d-1920x1080.png&amp;w=384&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7a69893d474411c9f3862bc3a27500140ae3c71d-1920x1080.png&amp;w=828&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7a69893d474411c9f3862bc3a27500140ae3c71d-1920x1080.png&amp;w=828&amp;q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Article</span><span class="text-sm text-gray-500">13<!-- --> min read</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">AI customer retention: Strategies, tactics, and mistakes to avoid</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Team" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=48&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=96&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=96&amp;q=75"/></div><span class="text-sm font-bold text-gray-900">Team<!-- --> <!-- -->Braze</span></div><span class="flex text-sm text-gray-500">March 04, 2026</span></div></a></li><li class="ais-Hits-item"><a 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/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=96&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=96&amp;q=75"/></div><span class="text-sm font-bold text-gray-900">Team<!-- --> <!-- -->Braze</span></div><span class="flex text-sm text-gray-500">March 02, 2026</span></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="What is first-party data?" href="/resources/articles/first-party-data"><div class="search-result-card-image flex-none"><img alt="Winking woman in a headset surrounded by icons for email, shopping cart, and location." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe88756d3db1514c326a24963b110b1fcf5e0a24e-1920x1080.png&amp;w=384&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe88756d3db1514c326a24963b110b1fcf5e0a24e-1920x1080.png&amp;w=828&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe88756d3db1514c326a24963b110b1fcf5e0a24e-1920x1080.png&amp;w=828&amp;q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Article</span><span class="text-sm text-gray-500">12<!-- --> min read</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">What is first-party data?</span></span></h3><div 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shadow-xl p-6 flex flex-col gap-6 sm:flex-row sm:justify-between sm:p-8 md:p-10 lg:p-16 my-8"><div class="w-full flex flex-col gap-4 flex-1"><span class="text-sm text-white font-medium">SUBSCRIBE</span><h4 class="!text-white md:text-display-lg">Be Absolutely Engaging.<!-- -->™</h4><p class="text-lg text-white">Sign up for regular updates from Braze.</p></div><span class="hidden" id="formInvalidOptinValue">Please select one option only and then submit your preference.</span><span class="hidden" id="formInvalidBusinessEmail">Please enter your business email address.</span><div class="is-loading font-semibold text-center">Loading...</div><form id="mktoForm_4334" class="newsletter-signup-form max-w-[330px] "></form></div></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="The ROI of AI: How CMOs can showcase tangible value to the C-Suite" href="/resources/articles/the-roi-of-ai"><div class="search-result-card-image flex-none"><img 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capitalize">Article</span><span class="text-sm text-gray-500">4<!-- --> min read</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">The ROI of AI: How CMOs can showcase tangible value to the C-Suite</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Sally" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512.jpg&amp;w=48&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512.jpg&amp;w=96&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512.jpg&amp;w=96&amp;q=75"/></div><span class="text-sm font-bold text-gray-900">Sally<!-- --> <!-- -->Wills</span></div><span class="flex text-sm text-gray-500">February 26, 2026</span></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="Choosing the best AI decisioning platforms for 2026 (across industries)" href="/resources/articles/best-ai-decisioning-platforms"><div class="search-result-card-image flex-none"><img alt="Two happy men celebrate surrounded by logos for SAS, Salesforce, Pega, Provenir, and BrazeAI Decisioning Studio." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F74dda16ab7a6f09876b5ee1ddb9878e65d9c3651-1920x1080.png&amp;w=384&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F74dda16ab7a6f09876b5ee1ddb9878e65d9c3651-1920x1080.png&amp;w=828&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F74dda16ab7a6f09876b5ee1ddb9878e65d9c3651-1920x1080.png&amp;w=828&amp;q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Article</span><span class="text-sm text-gray-500">16<!-- --> min read</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">Choosing the best AI decisioning platforms for 2026 (across industries)</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Team" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=48&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=96&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=96&amp;q=75"/></div><span class="text-sm font-bold text-gray-900">Team<!-- --> <!-- -->Braze</span></div><span class="flex text-sm text-gray-500">February 25, 2026</span></div></a></li><li class="ais-Hits-item"><a 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3bc638a24227669389718172a95444c4bf5933d4-1920x1080.png&amp;w=828&amp;q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Article</span><span class="text-sm text-gray-500">13<!-- --> min read</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">Braze vs Salesforce: Which customer engagement platform is right for your business?</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Team" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=48&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=96&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=96&amp;q=75"/></div><span class="text-sm font-bold text-gray-900">Team<!-- --> <!-- -->Braze</span></div><span class="flex text-sm text-gray-500">February 19, 2026</span></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="Braze vs Adobe: Which customer engagement platform is right for your brand?" href="/resources/articles/braze-vs-adobe-comparison"><div class="search-result-card-image flex-none"><img alt="Braze vs Adobe text next to a woman holding a phone and coffee cup." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3297cd3576ff41a1e87d7f032be7cf6302ee9db0-1920x1080.png&amp;w=384&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3297cd3576ff41a1e87d7f032be7cf6302ee9db0-1920x1080.png&amp;w=828&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3297cd3576ff41a1e87d7f032be7cf6302ee9db0-1920x1080.png&amp;w=828&amp;q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Article</span><span class="text-sm text-gray-500">18<!-- --> min read</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">Braze vs Adobe: Which customer engagement platform is right for your brand?</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Team" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=48&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=96&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=96&amp;q=75"/></div><span class="text-sm font-bold text-gray-900">Team<!-- --> <!-- -->Braze</span></div><span class="flex text-sm text-gray-500">February 19, 2026</span></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="Every journey needs the right (Canvas) Context" href="/resources/articles/canvas-context"><div class="search-result-card-image flex-none"><img alt="A flowchart titled &quot;Personalized Flight Check-in,&quot; outlining steps from a &quot;Booked Flight&quot; trigger, defining &quot;DepartureTime,&quot; a &quot;24 hours before DepartureTime&quot; delay, and ending with personalized check-in messages for two distinct travelers.A diagram illustrates a personalized flight check-in process, showing a booked flight trigger, 24-hour delay, and unique check-in messages for Chris (12:05 PM) and Gina (4:35 PM)." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa49cdf8c2394a1327d1c1542e276973e833631b3-2400x1256.png&amp;w=384&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa49cdf8c2394a1327d1c1542e276973e833631b3-2400x1256.png&amp;w=828&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa49cdf8c2394a1327d1c1542e276973e833631b3-2400x1256.png&amp;w=828&amp;q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Article</span><span class="text-sm text-gray-500">7<!-- --> min read</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">Every journey needs the right (Canvas) Context</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Team" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=48&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=96&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=96&amp;q=75"/></div><span class="text-sm font-bold text-gray-900">Team<!-- --> <!-- -->Braze</span></div><span class="flex text-sm text-gray-500">February 19, 2026</span></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="February 2026 Bonfire Marketer of the Month: Moshtix’s Phil Lees" href="/resources/articles/february-2026-bonfire-marketer-of-the-month"><div class="search-result-card-image flex-none"><img alt="Braze Marketer of the Month award for Phil Lees, Marketing Technology Manager at MOSHTIX." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd5e78c133a0d711003be9db167039a5ab8c32dbf-1200x800.png&amp;w=384&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd5e78c133a0d711003be9db167039a5ab8c32dbf-1200x800.png&amp;w=828&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd5e78c133a0d711003be9db167039a5ab8c32dbf-1200x800.png&amp;w=828&amp;q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Article</span><span class="text-sm text-gray-500">3<!-- --> min read</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">February 2026 Bonfire Marketer of the Month: Moshtix’s Phil Lees</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Emily" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1eb3bd4eaf474c369bf9ce69e71b67b498067050-1514x1302.png&amp;w=48&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1eb3bd4eaf474c369bf9ce69e71b67b498067050-1514x1302.png&amp;w=96&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1eb3bd4eaf474c369bf9ce69e71b67b498067050-1514x1302.png&amp;w=96&amp;q=75"/></div><span class="text-sm font-bold text-gray-900">Emily<!-- --> <!-- -->Calderon</span></div><span class="flex text-sm text-gray-500">February 19, 2026</span></div></a></li></ol></div><div class="ais-Pagination"><ul class="ais-Pagination-list w-full flex gap-2 border-t border-gray-200 mt-8 py-5"><li class="ais-Pagination-item ais-Pagination-item--disabled !text-gray-300 ais-Pagination-item--previousPage order-1 mr-auto !p-0 inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap font-semibold relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300"><span class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" aria-label="Previous"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg><span>Previous</span></span></li><li class="ais-Pagination-item ais-Pagination-item--page order-3 flex-none overflow-hidden w-10 h-10 rounded-full block text-md capitalize text-gray-600 hover:bg-primary-25 text-md ais-Pagination-item--selected bg-primary-100"><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/resources/articles?page=1" aria-label="Pagination link to page number 1">1</a></li><li class="ais-Pagination-item ais-Pagination-item--page order-3 flex-none overflow-hidden w-10 h-10 rounded-full block text-md capitalize text-gray-600 hover:bg-primary-25 text-md"><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/resources/articles?page=2" aria-label="Pagination link to page number 2">2</a></li><li class="ais-Pagination-item ais-Pagination-item--page order-3 flex-none overflow-hidden w-10 h-10 rounded-full block text-md capitalize text-gray-600 hover:bg-primary-25 text-md"><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/resources/articles?page=3" aria-label="Pagination link to page number 3">3</a></li><li class="ais-Pagination-item ais-Pagination-item--nextPage order-5 ml-auto !p-0 inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap font-semibold relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300"><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/resources/articles?page=2" aria-label="Next"><span>Next</span><svg width="20" height="20" role="img" aria-label="arrow-right" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></a></li><li class="ais-Pagination-item ais-Pagination-item--lastPage hidden xs:block relative order-4 flex-none w-10 h-10 rounded-full block text-md capitalize text-gray-600 hover:bg-primary-25 ml-6 "><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/resources/articles?page=84" aria-label="Pagination link to page number 84"><span class="absolute flex-none right-12 pointer-events-none text-lg">...</span><span>84</span></a></li></ul></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It&#x27;s time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row  items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" 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gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Retail &amp; eCommerce" href="/solutions/retail-and-ecommerce">Retail &amp; eCommerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Financial Services" href="/solutions/financial-services">Financial Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Travel &amp; Hospitality" href="/solutions/travel-hospitality">Travel &amp; Hospitality</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media &amp; Entertainment" href="/solutions/media-entertainment">Media &amp; Entertainment</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Gaming" 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is a time of reflection, community, and, for the savvy marketer, a golden opportunity to engage with consumers in the GCC. After all, you're not just navigating the spiritual and cultural nuances of Ramadan; you're also orchestrating a symphony of customer engagement strategies that resonate with the unique rhythms of this holy month, and beyond.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2e9466a82ebd\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc489b2a7e2c\",\"_type\":\"span\",\"marks\":[],\"text\":\"But fear not, AI is here to be your prize partner in turning these challenges into triumphs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e30814bc84c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"87513c44f821\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Ramadan rush: Understanding the landscape\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b733def82c99\",\"_type\":\"block\",\"children\":[{\"_key\":\"6c743e704c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ramadan is not just a religious observance; it's a cultural phenomenon that transforms consumer behavior. As the sun sets and families gather for Iftar, the digital world lights up with activity. Online shopping surges, and consumers are on the hunt for deals that align with their values and needs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3fccfe1d1ade\",\"_type\":\"block\",\"children\":[{\"_key\":\"98533439ef21\",\"_type\":\"span\",\"marks\":[],\"text\":\"A study by \"},{\"_key\":\"c2362ba646af\",\"_type\":\"span\",\"marks\":[\"d6a1f0d15160\"],\"text\":\"YouGov\"},{\"_key\":\"33fe6a96d601\",\"_type\":\"span\",\"marks\":[],\"text\":\" revealed how consumers changed their spending habits across various categories in 2025, with the most notable increases seen across groceries and daily essentials.\"}],\"markDefs\":[{\"_key\":\"d6a1f0d15160\",\"_type\":\"link\",\"href\":\"https://commercial.yougov.com/rs/464-VHH-988/images/YouGov-MENA-Ramadan-Report-Jan-2025.pdf\"}],\"style\":\"normal\"},{\"_key\":\"f6afb18b5a54\",\"_type\":\"richImage\",\"alt\":\"Stacked bar chart showing 2025 consumer spending habit changes across 8 categories, with groceries and gifts seeing the most increases, and travel and dining out the most decreases.\",\"asset\":{\"_ref\":\"image-9fb2bfc707a96a6aa3bad7550e88ec148344361c-2400x1300-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"1c9a98fac516\",\"_type\":\"block\",\"children\":[{\"_key\":\"ecc861606dff\",\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, the study showed how the amount of time consumers spent on different activities changed during Ramadan compared to their usual routine. The most notable increases were in religious or spiritual activities, dining with family or friends, and shopping online/in-store.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"16a030c12681\",\"_type\":\"richImage\",\"alt\":\"Bar chart showing how consumers changed time spent on activities like religious, dining, shopping, entertainment, and travel during Ramadan, indicating percentages for increase, decrease, or no change.\",\"asset\":{\"_ref\":\"image-91e179e422540afe4ee843d0aa0eb9a6f0aa2198-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"5645218f2557\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e720f31acf7\",\"_type\":\"span\",\"marks\":[],\"text\":\"So, what’s the challenge? Standing out in a sea of messages while respecting the cultural sensitivities of the season, recognizing that Ramadan is not a single flashpoint, but part of a \"},{\"_key\":\"5d67945c6bf8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"holistic year-long engagement strategy\"},{\"_key\":\"10e554079559\",\"_type\":\"span\",\"marks\":[],\"text\":\". This is where AI shines, enabling you to deliver personalized messaging that truly resonates, all year round.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f771bb54da1\",\"_type\":\"block\",\"children\":[{\"_key\":\"09cabcc877e8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Leveraging AI decisioning to meet customers where they are, all year round\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"5318dae6eaf6\",\"_type\":\"block\",\"children\":[{\"_key\":\"e51796a693f7\",\"_type\":\"span\",\"marks\":[],\"text\":\"As we delve into the transformative power of AI decisioning, let's explore how this technology can be harnessed to meet customers exactly where they are, during the bustling period of \"},{\"_key\":\"23ff5114f6b5\",\"_type\":\"span\",\"marks\":[\"d7b08c20f2f2\"],\"text\":\"Ramadan\"},{\"_key\":\"725257ec40a9\",\"_type\":\"span\",\"marks\":[],\"text\":\" and beyond.\"}],\"markDefs\":[{\"_key\":\"d7b08c20f2f2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/winning-customer-loyalty-beyond-ramadan\"}],\"style\":\"normal\"},{\"_key\":\"10cb4c92fd67\",\"_type\":\"block\",\"children\":[{\"_key\":\"de753efcb30a\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’ve moved beyond relying solely on static data from a fixed time period to guide personalization, now taking into account the freshest data available. Instead of targeting broad segments and sub-segments, we’re taking it a step further by treating each user as a unique individual. This advanced approach to personalization is only achieved at scale through AI decisioning, unlocking possibilities that traditional methods generally cannot.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8d9ca43351c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b9257d4af5d\",\"_type\":\"span\",\"marks\":[],\"text\":\"From integrating comprehensive data insights to delivering personalized experiences at scale, AI decisioning offers a suite of capabilities that can elevate your engagement strategies. Here are the top use cases that illustrate its potential:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"17121165c51d\",\"_type\":\"block\",\"children\":[{\"_key\":\"4fc2dea00373\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data-driven decisions\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0c6c1d9f3367\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a221b44045a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data is the new oil, and during Ramadan, it's flowing faster than ever. AI decisioning transforms data into 1:1 personalization for any lifecycle marketing campaign. Choose a campaign and a business metric you want to optimize. AI decisioning ingests first-party data and tailors every aspect to individual users, testing and retesting until it finds the best combination. Even when data is limited or imperfect, you can apply hundreds of customer characteristics to deliver 1:1 decisions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b322d9dc46b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d35cc3c75b8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization at scale\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f41631387e69\",\"_type\":\"block\",\"children\":[{\"_key\":\"67482d7172c6\",\"_type\":\"span\",\"marks\":[],\"text\":\"In the world of marketing, one size fits none. To reach consumers during Ramadan and beyond, \"},{\"_key\":\"2238938b5557\",\"_type\":\"span\",\"marks\":[\"7cfeee10806f\"],\"text\":\"1:1 personalization\"},{\"_key\":\"1e8e2d2d6b47\",\"_type\":\"span\",\"marks\":[],\"text\":\" and relevance becomes even more crucial. AI decisioning agents, powered by reinforcement learning, allow you to deliver hyper-targeted recommendations that resonate with individual consumers. This means you can optimize campaigns based on channel, message, creative, offer, incentive, time, day, frequency—and any custom dimensions—simultaneously.\"}],\"markDefs\":[{\"_key\":\"7cfeee10806f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/webinars-and-events/offerfit-personalization-at-scale\"}],\"style\":\"normal\"},{\"_key\":\"d87a746164d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e9f77ab6c42\",\"_type\":\"span\",\"marks\":[],\"text\":\"Testing, testing\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0f25c643a6a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3265e7bfbe8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ramadan is a time of experimentation, both spiritually and commercially. Use this opportunity to test different elements of your engagement strategy with always-on AI decisioning agents that run continuous, autonomous tests to optimize for bottom-line impact, not just top-of-funnel metrics. Identify what truly resonates with your audience, from message timing to channel combinations, and track uplift against random control, holdout, or business-as-usual to \"},{\"_key\":\"a7aee4f10536\",\"_type\":\"span\",\"marks\":[\"5f96ecd9b353\"],\"text\":\"prove ROI\"},{\"_key\":\"32ef7c6a02f3\",\"_type\":\"span\",\"marks\":[],\"text\":\" and hit your most important KPIs.\"}],\"markDefs\":[{\"_key\":\"5f96ecd9b353\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/optimizing-promotional-spend\"}],\"style\":\"normal\"},{\"_key\":\"2cbbdd901c2e\",\"_type\":\"block\",\"children\":[{\"_key\":\"24f61d958fed\",\"_type\":\"span\",\"marks\":[],\"text\":\"How Braze can support brands during and post-Ramadan with AI capabilities\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"688a3149cf10\",\"_type\":\"block\",\"children\":[{\"_key\":\"27e25315d98e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ramadan offers unique opportunities to engage with customers in meaningful ways. However, when consumers are acting fast on deals, any downtime can lead to significant revenue loss.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ad6f6e148aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"745bbc851de5\",\"_type\":\"span\",\"marks\":[],\"text\":\"This is why Braze provides comprehensive support to brands during and after Ramadan through a robust customer engagement platform that facilitates personalized messaging at scale, even during peak times. Furthermore, with \"},{\"_key\":\"6b2f5f3757d6\",\"_type\":\"span\",\"marks\":[\"23f7c74a2c15\"],\"text\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"5de43b6cbb53\",\"_type\":\"span\",\"marks\":[],\"text\":\" you can adapt campaigns as AI agents to autonomously experiment and continuously learn, responding to market shifts and changes in customer behavior.\"}],\"markDefs\":[{\"_key\":\"23f7c74a2c15\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai-decisioning-studio\"}],\"style\":\"normal\"},{\"_key\":\"5ae63ac64fb7\",\"_type\":\"richImage\",\"alt\":\"A diagram of BrazeAI Decisioning Studio showing personalized offers and communications for three different users, linked to various data input icons.\",\"asset\":{\"_ref\":\"image-a765f6c10ddc567a4414a34e2f8ef5bce7413675-2400x1530-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"f17431320f40\",\"_type\":\"block\",\"children\":[{\"_key\":\"9052ebd86ce6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let’s break it down:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"246bf92978e9\",\"_type\":\"block\",\"children\":[{\"_key\":\"de844ae24875\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalized messaging:\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b6a72df7a096\",\"_type\":\"block\",\"children\":[{\"_key\":\"b02f68061196\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"During Ramadan: \"},{\"_key\":\"408548cb7f5a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Send personalized messages that resonate with the cultural and spiritual significance of Ramadan. By leveraging user data and BrazeAI Agent Console™, you can tailor content to reflect the values and sentiments of this period, enhancing customer connection.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"161512939b41\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb5a9db6ac4a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Post-Ramadan:\"},{\"_key\":\"538d25de603d\",\"_type\":\"span\",\"marks\":[],\"text\":\" After Ramadan, AI decisioning can ingest the data points from the Ramadan period to build evergreen personalization into ongoing campaigns, fostering long-term customer loyalty.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ca07a8fd93d\",\"_type\":\"richImage\",\"alt\":\"Smiling woman with curly hair, surrounded by floating icons and text labels for various tasks and information.\",\"asset\":{\"_ref\":\"image-1b20478cd3562172da31ce3edf22154dcc676bef-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"94fa90085f96\",\"_type\":\"block\",\"children\":[{\"_key\":\"e27dab80cc6b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Real-time analytics:\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b82bf7cf0f27\",\"_type\":\"block\",\"children\":[{\"_key\":\"be258b0d8b67\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"During Ramadan:\"},{\"_key\":\"cc762c9df804\",\"_type\":\"span\",\"marks\":[],\"text\":\" Access \"},{\"_key\":\"f6d259e4f147\",\"_type\":\"span\",\"marks\":[\"b30c17646f0b\"],\"text\":\"real-time analytics\"},{\"_key\":\"1a8118519580\",\"_type\":\"span\",\"marks\":[],\"text\":\" through the Braze platform for insights into campaign performance, enabling you to make data-driven adjustments to maximize impact during the Ramadan period.\"}],\"markDefs\":[{\"_key\":\"b30c17646f0b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/reporting-analytics\"}],\"style\":\"normal\"},{\"_key\":\"3707d59fe989\",\"_type\":\"block\",\"children\":[{\"_key\":\"9cde0a369ef9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Post-Ramadan:\"},{\"_key\":\"d8304b0596b3\",\"_type\":\"span\",\"marks\":[],\"text\":\" Post-campaign analysis helps you understand what worked well and what can be improved, informing future strategies and enhancing overall customer engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7907598f20e0\",\"_type\":\"richImage\",\"alt\":\"A performance dashboard featuring a line graph where 'BrazeAI™ Decisioning Studio' (green line) significantly outperforms a 'Control group' (orange line) in revenue over six months. To its left, metric cards indicate increases: Revenue 25%, Profit 40%, Conversions 48%, and CLV 35%.\",\"asset\":{\"_ref\":\"image-c3527e53d335649ceee110cebfc7a363708be592-2400x1350-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"b05c7fc484c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4476c192d8b8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cross-channel campaigns:\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b189aa842566\",\"_type\":\"block\",\"children\":[{\"_key\":\"86112c3c1f49\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"During Ramadan:\"},{\"_key\":\"db20815b589e\",\"_type\":\"span\",\"marks\":[],\"text\":\" Braze supports cross-channel campaigns across email, SMS, push notifications, and in-app messages, allowing you to reach customers on their preferred platforms with consistent and cohesive messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3639a27cc6cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffde47c0f8f7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Post-Ramadan:\"},{\"_key\":\"ef616f36b886\",\"_type\":\"span\",\"marks\":[],\"text\":\" You can continue to engage customers across channels, using insights gained during Ramadan to refine your approach and maintain engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f360dbfa1c82\",\"_type\":\"richImage\",\"alt\":\"User interface displaying multiple profile cards with photos and scheduling details on a purple background.\",\"asset\":{\"_ref\":\"image-306857d642962fafcd61ea99117c4da3f65b2840-2400x1530-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"07204d02a3df\",\"_type\":\"block\",\"children\":[{\"_key\":\"abc0101a554a\",\"_type\":\"span\",\"marks\":[],\"text\":\"By leveraging the powerful tools and features of BrazeAI™, you can effectively engage with your audience during and after Ramadan, creating meaningful connections and driving long-term loyalty.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"61bbb6971e7c\",\"_type\":\"block\",\"children\":[{\"_key\":\"1897e8feb32e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Conclusion\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"638dae785c75\",\"_type\":\"block\",\"children\":[{\"_key\":\"144a1cecfcf5\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the GCC's retail landscape continues to evolve, the ability to engage with consumers in meaningful ways during and post-Ramadan is more important than ever. By leveraging AI decisioning and intelligent customer engagement strategies, you can not only meet but exceed customer expectations. The future of retail in the GCC is bright, and with the right tools and strategies, you can truly win big in this dynamic marketplace.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c5af9ad8bd73\",\"_type\":\"block\",\"children\":[{\"_key\":\"eaac8009572f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ready to elevate your strategy with AI and intelligent customer engagement? Download our comprehensive guide, \"},{\"_key\":\"b4dbf02d65aa\",\"_type\":\"span\",\"marks\":[\"e80d0666f304\"],\"text\":\"Winning Big in GCC Sales Events\"},{\"_key\":\"08ea0c7a081d\",\"_type\":\"span\",\"marks\":[],\"text\":\", and discover how you can transform your approach to Ramadan and beyond.\"}],\"markDefs\":[{\"_key\":\"e80d0666f304\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/dominating-sales-events-gcc\"}],\"style\":\"normal\"},{\"_key\":\"48ec0f53a0aa\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"7849360a7c99\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Connect with sales\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"}}],\"heading\":\"Ready to get started with AI decisioning?\"}],\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":[{\"_id\":\"imported-craft-62692\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"APAC\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Asie-Pacifique\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Ásia-Pacífico\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"APAC\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"APAC\"}],\"slug\":{\"current\":\"apac\"}}],\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"0aa4a1c2-d74d-4d15-811e-25163574eaec\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"AI Decisioning\"}],\"slug\":{\"_type\":\"slug\",\"current\":\"ai-decisioning\"}},{\"_id\":\"imported-craft-489\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"AI and Machine Learning\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"IA et machine learning\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"IA e machine learning\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"AIおよび機械学習\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"AI 및 머신 러닝\"}],\"slug\":{\"current\":\"ai-and-machine-learning\"}}],\"useCases\":null},\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/11eeeff4852fb66cba3ca27e4365425bf19bc3a1-3840x2160.png\",\"publicationDates\":{\"publishedAt\":\"2026-03-06T18:56:37.583Z\"},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c65a363e706d19bdca27cd000dfd0b2df438bf78-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Ramadan is a time of reflection, community, and, for the savvy marketer, a golden opportunity to engage with consumers in the GCC. After all, you're not just navigating the spiritual and cultural nuances of Ramadan; you're also orchestrating a symphony of customer engagement strategies that resonate with the unique rhythms of this holy month, and beyond.\\n\\nBut fear not, AI is here to be your prize partner in turning these challenges into triumphs.\",\"pageTitle\":\"Ramadan revelations: Mastering customer engagement in the GCC with AI\",\"slug\":{\"_type\":\"slug\",\"current\":\"ai-decisioning-for-ramadan\"}},\"slug\":\"ai-decisioning-for-ramadan\",\"title\":\"Ramadan revelations: Mastering customer engagement in the GCC with AI\"},{\"_id\":\"72587fea-d337-4736-8def-7b49ac729526\",\"_type\":\"blogPost\",\"author\":[{\"_id\":\"f448e1db-4901-4f4f-a0ec-28e44f97bdc4\",\"firstName\":\"Nina\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/c646ad9235af43234ae86bd4996e924ad0841987-512x512.png\",\"lastName\":\"Lewis\"}],\"body\":[{\"_key\":\"fbc184577db8\",\"_type\":\"block\",\"children\":[{\"_key\":\"7181d2d38637\",\"_type\":\"span\",\"marks\":[],\"text\":\"As we expand our teams internationally, the spaces we create play an important role in how people experience Braze from day one.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b21bc5b50c8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffe852866b1b\",\"_type\":\"span\",\"marks\":[],\"text\":\"We recently opened the doors to our new Bucharest office. While new offices are always exciting, for us they represent something much bigger than a new address. 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Home offices, cafés, trains, airport lounges. That flexibility is foundational to how we work, and we embrace it. But some things still happen best in person, such as:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a0abad076f37\",\"_type\":\"block\",\"children\":[{\"_key\":\"995f107f9dfb\",\"_type\":\"span\",\"marks\":[],\"text\":\"The quick conversation after a meeting ends.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b2ced0cb713e\",\"_type\":\"block\",\"children\":[{\"_key\":\"5986e048dbd5\",\"_type\":\"span\",\"marks\":[],\"text\":\"The spontaneous whiteboard session.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2f77ae76dbbf\",\"_type\":\"block\",\"children\":[{\"_key\":\"0ed98a27d5c7\",\"_type\":\"span\",\"marks\":[],\"text\":\"The moment someone overhears something and jumps in with a new idea.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1558efbe00d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"882cd107d06f\",\"_type\":\"span\",\"marks\":[],\"text\":\"These moments build trust faster, help new team members settle in, and make cross-functional collaboration easier. 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It combines café, gathering, and event space into one flexible environment. On a typical day it is where people grab coffee, eat lunch, and catch up. At other times it becomes a town hall space, a celebration venue, or a place to host external events. Designing flexible spaces like this helps the office adapt to the rhythms of the company. It supports both everyday moments and big milestones.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c3ff3121d317\",\"_type\":\"block\",\"children\":[{\"_key\":\"439fbee69c38\",\"_type\":\"span\",\"marks\":[],\"text\":\"In Bucharest, we named our hub Vatra. In Romanian, the word refers to a hearth or fireplace. It represents the heart of the home, a place of warmth and gathering. 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While new offices are always exciting, for us they represent something much bigger than a new address. They are a reflection of how we think about work, connection, and the role shared space plays in both.\",\"pageTitle\":\"Building spaces for connection: Inside our Bucharest office\",\"slug\":{\"_type\":\"slug\",\"current\":\"braze-bucharest-office\"}},\"slug\":\"braze-bucharest-office\",\"title\":\"Building spaces for connection: Inside our Bucharest office\"},{\"_id\":\"baf2c2cc-5dba-4594-bcf3-0155e8486855\",\"_type\":\"blogPost\",\"author\":[{\"_id\":\"2ec5cd8c-57d6-4bef-81a0-e91c667fe07d\",\"firstName\":\"Sahiz \",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/8f51e1d54a23434f025b7358b0d92ff02387eca7-800x800.png\",\"lastName\":\"Kaur\"}],\"body\":[{\"_key\":\"293fa5dbfc1f\",\"_type\":\"block\",\"children\":[{\"_key\":\"f4b8c0360905\",\"_type\":\"span\",\"marks\":[],\"text\":\"To build strong relationships with their customers, brands need to make each individual feel personally seen and valued, even when they're engaging with millions of them at once. But providing the one-to-one relevance that consumers demand on a one-to-many scale can be a major challenge, one that requires both the right data and the ability to manage, analyze, and act on that information, regardless of volume.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d9e4cfddc96b\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f4428e6f2cc\",\"_type\":\"span\",\"marks\":[],\"text\":\"For marketers managing millions of data points across multiple platforms, effectively handling customer insights makes it possible to deliver the sorts of personalized experiences consumers expect. To that end, the \"},{\"_key\":\"54ea22b7d526\",\"_type\":\"span\",\"marks\":[\"bc46835ae390\"],\"text\":\"Braze Data Platform\"},{\"_key\":\"da8a28a6294c\",\"_type\":\"span\",\"marks\":[],\"text\":\" (BDP) enables brands to leverage that information effectively and use it to drive relevance at scale for businesses around the globe.\"}],\"markDefs\":[{\"_key\":\"bc46835ae390\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/braze-data-platform\"}],\"style\":\"normal\"},{\"_key\":\"b7c4f4683d78\",\"_type\":\"block\",\"children\":[{\"_key\":\"7fe1e724893f\",\"_type\":\"span\",\"marks\":[],\"text\":\"What does that look like? Between January 1 and December 31, 2025, the Braze platform:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d7d3dc1e47bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bff653531bf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Processed 25.8 trillion data points from a variety of \"},{\"_key\":\"f7c5754b49fe\",\"_type\":\"span\",\"marks\":[\"1732bf8999bd\"],\"text\":\"ingestion sources\"},{\"_key\":\"5fbb1e4b2575\",\"_type\":\"span\",\"marks\":[],\"text\":\" (including SDKs and APIs).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"1732bf8999bd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/exploring-the-technical-side-of-ingesting-data-into-braze\"}],\"style\":\"normal\"},{\"_key\":\"72eb733ee964\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd4ddaeef19b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Made 8.7 trillion profile updates via our reverse ETL tool, \"},{\"_key\":\"9125dc8a3740\",\"_type\":\"span\",\"marks\":[\"92c922bc0036\"],\"text\":\"Cloud Data Ingestion\"},{\"_key\":\"17c008bb5423\",\"_type\":\"span\",\"marks\":[],\"text\":\" (CDI), among other ingestion methods.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"92c922bc0036\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/unification/cloud_ingestion\"}],\"style\":\"normal\"},{\"_key\":\"5d1e98e38a89\",\"_type\":\"block\",\"children\":[{\"_key\":\"17c008bb5423\",\"_type\":\"span\",\"marks\":[],\"text\":\"Streamed nearly 13 trillion events to our customers via our \"},{\"_key\":\"c9937b896076\",\"_type\":\"span\",\"marks\":[\"c30e7a2cc859\"],\"text\":\"Currents\"},{\"_key\":\"f8764ad429a5\",\"_type\":\"span\",\"marks\":[],\"text\":\" product.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c30e7a2cc859\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/distribution/braze_currents\"}],\"style\":\"normal\"},{\"_key\":\"2889d3a74ba9\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b415d3accea\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let's take a peek behind the curtain and explore the scale, reliability, and performance of the Braze Data Platform—and how it can support both marketers' strategic priorities and consumers' individual needs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14592d3eb5df\",\"_type\":\"block\",\"children\":[{\"_key\":\"ebdac6e916fa\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What is the Braze Data Platform?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"78f59ce7d7e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"15beb46a86b3\",\"_type\":\"span\",\"marks\":[],\"text\":\"At its core, the Braze Data Platform is a comprehensive, composable set of capabilities and partner integrations that are designed to help marketers leverage data to deliver more impactful, scalable customer experiences in real time. While there are many capabilities contained within the BDP, our goal in building it was to help our customers achieve three key objectives associated with consolidating and utilizing their customer insights.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"81b79a23f7a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"162a48276d33\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"DATA UNIFICATION\"},{\"_key\":\"a6797ef6a401\",\"_type\":\"span\",\"marks\":[],\"text\":\": Getting data into Braze quickly, economically, and with minimum fuss\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6ae282efb550\",\"_type\":\"block\",\"children\":[{\"_key\":\"8605ab8cff4f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"DATA ACTIVATION\"},{\"_key\":\"a6d6597125e9\",\"_type\":\"span\",\"marks\":[],\"text\":\": Turning that data into clean, actionable insights that power campaigns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6857709666e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"e47b18c9136f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"DATA DISTRIBUTION\"},{\"_key\":\"030a2094c3ea\",\"_type\":\"span\",\"marks\":[],\"text\":\": Sharing data and insights from Braze to other systems\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bb608f0c6eab\",\"_type\":\"block\",\"children\":[{\"_key\":\"0144b4f28a7e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The BDP may be new…but its usage already speaks volumes\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"944db8bbe73c\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffd28cba42f4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data is central to customer engagement, enabling the sorts of highly relevant, responsive messaging that consumers have come to expect. One of the primary reasons we launched the Braze Data Platform was to help marketers use the data at their disposal to power relevant, value-added experiences for their customers. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1de1970de77a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a572153f93ab\",\"_type\":\"span\",\"marks\":[],\"text\":\"We are pleased to see this vision increasingly become a reality. In fact, between the \"},{\"_key\":\"7410ecc99246\",\"_type\":\"span\",\"marks\":[\"cc2b341228b1\"],\"text\":\"July 2024 launch of the BDP\"},{\"_key\":\"b591e6c75daa\",\"_type\":\"span\",\"marks\":[],\"text\":\" and the end of 2025, the percentage of Braze customers who used three or more data features rose by 62%. That increase speaks volumes, demonstrating that when brands have an intuitive and reliable way to manage and act on data in their customer engagement efforts, they do.\"}],\"markDefs\":[{\"_key\":\"cc2b341228b1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-data-platform-announcement\"}],\"style\":\"normal\"},{\"_key\":\"cf2bf6516a8f\",\"_type\":\"block\",\"children\":[{\"_key\":\"738022252629\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"BDP by the numbers\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"222c329c5ab9\",\"_type\":\"block\",\"children\":[{\"_key\":\"732246eb6129\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pillar #1: Data unification\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1e680d5afee9\",\"_type\":\"block\",\"children\":[{\"_key\":\"879e82f0c376\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the amount of data available to marketers continues to rise, making sure that all the right information is available when and where they need it is a growing focus. That's why the Braze Data Platform is designed to make it easier for brands to unify first-party data quickly and flexibly.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"75578d3a24c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"940e5d08996d\",\"_type\":\"span\",\"marks\":[],\"text\":\"The BDP pairs the \"},{\"_key\":\"a018919f9de1\",\"_type\":\"span\",\"marks\":[\"4c3de9c2dea1\"],\"text\":\"Braze SDKs\"},{\"_key\":\"e041cb82be6e\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"00087d5f6ad4\",\"_type\":\"span\",\"marks\":[\"6a055c051992\"],\"text\":\"APIs\"},{\"_key\":\"84f5f6fb4ca1\",\"_type\":\"span\",\"marks\":[],\"text\":\" with direct connections to leading data warehouses, digital properties, and companies' own backend systems, making it easier to understand their customers’ evolving preferences and behaviors in real time.\"}],\"markDefs\":[{\"_key\":\"4c3de9c2dea1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/getting_started/web_sdk/\"},{\"_key\":\"6a055c051992\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/api/home/\"}],\"style\":\"normal\"},{\"_key\":\"4354def2f888\",\"_type\":\"richImage\",\"alt\":\"Braze data unification statistics for 2025: 16.3 million user data pieces ingested every 20 seconds, 16.6 billion zero-copy data updates, and 25.8 trillion data points processed.\",\"asset\":{\"_ref\":\"image-704000c4c3e817041beec2e0318b5ad04d471803-2400x1512-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"c78d47f4da3e\",\"_type\":\"block\",\"children\":[{\"_key\":\"10cb7ae8168f\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"*Usage was measured between January 1 and December 31, 2025\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3e16c21084b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"57c823112a6f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What does this mean for brands?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"86e913b201cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f5ba67efd9f\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Data Platform streamlines connections between Braze and your data sources of truth (e.g. cloud data warehouses, CDPs, SaaS applications) even at a massive scale. With the Braze Data Platform, we're not just talking about migrating a few spreadsheets (though, of course, \"},{\"_key\":\"30060723a948\",\"_type\":\"span\",\"marks\":[\"cc6ee224a394\"],\"text\":\"we can support that, too\"},{\"_key\":\"685e9f50f121\",\"_type\":\"span\",\"marks\":[],\"text\":\"); we're making 16.6 billion zero-copy updates in the course of the year.\"}],\"markDefs\":[{\"_key\":\"cc6ee224a394\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/unification/user_data/import_users/csv/\"}],\"style\":\"normal\"},{\"_key\":\"c6e66de44c29\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d0388228510\",\"_type\":\"span\",\"marks\":[],\"text\":\"But even that number doesn't fully speak to the scale we support. Consider the 25.8 trillion data points that the BDP processed during calendar year 2025. That volume is so large that really conceptualizing it often means working our way down to numbers that we can intuitively understand. At that scale, Braze is ingesting roughly 16.3 million pieces of user data every 20 seconds. If each piece of data were a person, that would be more than the populations of New York City, Los Angeles, and Chicago combined!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e6e21bfa7784\",\"_type\":\"block\",\"children\":[{\"_key\":\"8eb508beac68\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pillar #2: Data activation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6152a123d8ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0097e9ee8f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data unification is just stage one of your strategy; the first step before you can start the real work: Namely, crafting data-inspired but deeply human campaigns at scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dc460de5321c\",\"_type\":\"block\",\"children\":[{\"_key\":\"30f3cf0a62d6\",\"_type\":\"span\",\"marks\":[],\"text\":\"While first-party data is central to modern marketing, brands often need access to non-customer information to support their engagement campaigns. In addition to creating and maintaining individual user profiles, the Braze Data Platform enables brands to easily upload data to \"},{\"_key\":\"49957e4765ac\",\"_type\":\"span\",\"marks\":[\"9d988102834a\"],\"text\":\"Braze Catalogs\"},{\"_key\":\"2305b8fb36af\",\"_type\":\"span\",\"marks\":[],\"text\":\" and leverage that information to support smarter promotional campaigns, personalized outreach, and other key use cases.\"}],\"markDefs\":[{\"_key\":\"9d988102834a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/activation/catalogs/use/\"}],\"style\":\"normal\"},{\"_key\":\"ad0fa89651ca\",\"_type\":\"richImage\",\"alt\":\"Infographic showing Braze's 2025 data activation metrics: 13 million campaigns, 848 million profiles consolidated, and 8.7 trillion custom events and profile updates.\",\"asset\":{\"_ref\":\"image-3b0c3bfb383ee84438b725cb0a8338e09491e643-2400x1512-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"f684e5e47729\",\"_type\":\"block\",\"children\":[{\"_key\":\"e53119d7edcf\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"*Usage was measured between January 1 and December 31, 2025\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5adef966ca80\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a5febf3b65b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What does this mean for brands?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"e19b35f78a45\",\"_type\":\"block\",\"children\":[{\"_key\":\"660c2d1b49fb\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Data Platform enables brands to leverage a breadth of data from numerous sources, allowing marketers to act on user behavior in the moment and deliver iterative campaigns across nearly any use case. You can see the scale of what the BDP makes possible, not just in the 13 million campaigns and Canvases powered using custom events within Braze, but also in the 8.7 trillion custom events and user profile updates that brands generated and leveraged during calendar year 2025, highlighting the essential role that data activation plays in supporting effective personalization at scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7f3beabff77\",\"_type\":\"block\",\"children\":[{\"_key\":\"7cff040ea858\",\"_type\":\"span\",\"marks\":[],\"text\":\"Effective personalization also depends on data hygiene. Last year, the BDP combined data from multiple sources to consolidate 848 million user profiles—giving brands a single, trusted view of their customers, enhancing data quality, and powering more meaningful customer engagement. By unifying fragmented signals into a single record, marketers were able to gain a more holistic view of each customer, making it easier to understand and engage them successfully.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6f9e3f4cada5\",\"_type\":\"block\",\"children\":[{\"_key\":\"c28fc69ef537\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pillar #3: Data distribution\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"597700d6b38e\",\"_type\":\"block\",\"children\":[{\"_key\":\"07fbc29f6ff1\",\"_type\":\"span\",\"marks\":[],\"text\":\"As marketers run campaigns and customers experience their individual journeys, an abundance of valuable new data is created. 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