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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to solutions partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/solutions-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to AB180" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/solutions-partners/AB180">AB180</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/solutions-partners"},{"@type":"ListItem","position":2,"name":"AB180","item":"https://www.braze.com/partners/solutions-partners/AB180"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="AB180" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3a4e1f632a880b5f118deef40c8bf37d2135584f-563x135.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3a4e1f632a880b5f118deef40c8bf37d2135584f-563x135.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3a4e1f632a880b5f118deef40c8bf37d2135584f-563x135.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">AB180</h2><div class="flex flex-row gap-2"><svg width="24" height="24" role="img" aria-label="marker-pin-04"><use href="/icons/sprites.svg#marker-pin-04"></use></svg><p class="max-w-screen-md">South Korea</p></div><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=solutions&region=APAC">APAC</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a href="https://www.ab180.co/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Solutions</span></div><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Region</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">APAC</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is AB180?</h3><div class="flex flex-col gap-6"><p>At AB180, our mission is to help companies maximize their data and make informed data-driven decisions to maximize their marketing performance. We are collective of award-winning engineers, marketing technology veterans, digital marketing experts, and entrepreneurs with hands-on industry experience in helping companies better utilize their data to help drive growth hacking marketing performance. Our expertise in data-driven performance marketing has supported the growth of industry-leading enterprises – from the best enterprises in retail, food, finance, e-commerce, sharing economy, entertainment, to start-ups. Featured clients we have worked with include eBay Korea, SKT Telecom, SOCAR, GS SHOP, Rainist, Blank Corp, Baedal Minjok, and Lehzin Comics.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/resources/articles">View More</a></div><div 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px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Case Study</span><span class="text-sm font-bold text-gray-500">4<!-- --> min read</span></div><h4 class="text-display-xs font-bold">NAVER WEBTOON improves webtoon completion rates with Braze</h4><span class="text-sm font-bold text-gray-500">May 22, 2025</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="KakaoStyle boosts app traffic by 35% with Braze Currents" href="/customers/kakaostyle-case-study"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="KakaoStyle boosts app traffic by 35% with Braze Currents" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8d3ef39c3dc2f46332b3db27b8b2b8faa7b706aa-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8d3ef39c3dc2f46332b3db27b8b2b8faa7b706aa-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8d3ef39c3dc2f46332b3db27b8b2b8faa7b706aa-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Case Study</span><span class="text-sm font-bold text-gray-500">3<!-- --> min read</span></div><h4 class="text-display-xs font-bold">KakaoStyle boosts app traffic by 35% with Braze Currents</h4><span class="text-sm font-bold text-gray-500">May 12, 2025</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent 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The \\\"Perfect for you! (알아서 딱!)\\\" feature, powered by its proprietary user modeling data, boosted read counts and expanded the range of genres consumed, resulting in more engaged readers and purchases.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"87000a058829\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f6c7a7cd1a8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Building on its success, NAVER WEBTOON extended the application of its modeling data from in-app services to its customer engagement strategy. 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To strengthen this strategy, the company integrated its predictive user modeling data with Braze, enabling more precise and efficient audience targeting in CRM campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"475bd8772fb1\",\"_type\":\"block\",\"children\":[{\"_key\":\"07b22c38377c\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"\\\"We've seen remarkable results with our ML-powered CRM campaigns. They've significantly boosted our user retention and LTV. Our A/B tests clearly show that targeting based on our proprietary user modeling data outperforms previous methods across all metrics including CTR, views, and purchases. Seeing these successes firsthand, we're now expanding our predictive models across more features and developing more custom models.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ca6b98d5b5fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"0bcec7c0dd61\",\"_type\":\"span\",\"marks\":[],\"text\":\"— Marketing \u0026 Ads Intelligence Team\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b54e874cb68d\",\"_type\":\"block\",\"children\":[{\"_key\":\"53cf97f11d2f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Integrating user modeling data into CRM campaigns\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9741c6205696\",\"_type\":\"block\",\"children\":[{\"_key\":\"673d8a2b762e\",\"_type\":\"span\",\"marks\":[],\"text\":\"NAVER WEBTOON built a streamlined pipeline to leverage user modeling data in its CRM campaigns. This pipeline allows NAVER WEBTOON to efficiently use its rich user data for targeted and personalized CRM campaigns through Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"580bd6b6dfc8\",\"_type\":\"richImage\",\"alt\":\"a diagram showing how amazon redshift works\",\"asset\":{\"_ref\":\"image-41cf70e288c44ede26a9d05eaf82ba6536e0eb77-2400x500-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"e892defc2513\",\"_type\":\"block\",\"children\":[{\"_key\":\"f20d1872490f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"NAVER WEBTOON’s cohort system and CDI Integration:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ef2c08ef4aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"285b020e41bf\",\"_type\":\"span\",\"marks\":[],\"text\":\"NAVER WEBTOON's cohort system generates user modeling data and sends it to Amazon S3.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"58a7777128d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"1fd5907b21f2\",\"_type\":\"span\",\"marks\":[],\"text\":\"This data is formatted for integration with \"},{\"_key\":\"293f2cbed608\",\"_type\":\"span\",\"marks\":[\"db2d1e385406\"],\"text\":\"Braze Cloud Data Ingestion (CDI)\"},{\"_key\":\"9d13d035ad74\",\"_type\":\"span\",\"marks\":[],\"text\":\" and stored in Amazon Redshift.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"db2d1e385406\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-cloud-data-ingestion\"}],\"style\":\"normal\"},{\"_key\":\"a39cd732cf6a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a94d261d1ea1\",\"_type\":\"span\",\"marks\":[],\"text\":\"The processed data is then sent from Amazon Redshift to Braze using Cloud Data Ingestion integration.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"444729e194f5\",\"_type\":\"richImage\",\"alt\":\"a diagram showing before and after braze cdi integration\",\"asset\":{\"_ref\":\"image-87cb367486f9c11d89f1679802fcd83637a2c567-2400x950-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"b12b77e2d5bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cb4da241738\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"“By automating CRM processes with Braze CDI, we saved 640 work hours monthly. Our new workflow syncs up to 5 million users to Braze in just 10 minutes with a single click.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a3728172e57c\",\"_type\":\"block\",\"children\":[{\"_key\":\"d76bac15226f\",\"_type\":\"span\",\"marks\":[],\"text\":\"— Marketing \u0026 Ads Intelligence Team\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"011ec820af1f\",\"_type\":\"block\",\"children\":[{\"_key\":\"558c1e2d7327\",\"_type\":\"span\",\"marks\":[],\"text\":\"Leveraging user modeling data as target audiences\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ef77f55b6203\",\"_type\":\"block\",\"children\":[{\"_key\":\"381e27fa1f42\",\"_type\":\"span\",\"marks\":[],\"text\":\"NAVER WEBTOON gathers valuable user modeling data by compiling the various cohorts that each user belongs to. This approach enables the company to store data in a multi-dimensional array format, which facilitates flexible and dynamic user categorization.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9c895c3a21a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"92a4ef5299db\",\"_type\":\"span\",\"marks\":[],\"text\":\"By organizing user data in this way, NAVER WEBTOON can easily segment their audience based on diverse attributes and behaviors, allowing for more targeted and personalized engagement strategies. This level of granularity enhances their ability to deliver relevant content and improve user experiences across the platform.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9dee94527492\",\"_type\":\"richImage\",\"alt\":\"a screen shows a list of custom attributes\",\"asset\":{\"_ref\":\"image-e9ae7b482deaaca2492fe2aa5b2b9dd80c7fa97e-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"4f80d1fdef60\",\"_type\":\"block\",\"children\":[{\"_key\":\"e071c318cdc1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how they do it:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2166989f5513\",\"_type\":\"block\",\"children\":[{\"_key\":\"f241dee2012b\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. When creating a campaign, NAVER WEBTOON selects the most appropriate cohort as the target audience based on the campaign's objective.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a425056296a3\",\"_type\":\"richImage\",\"alt\":\"a screen showing additional filters including app language and indonesian\",\"asset\":{\"_ref\":\"image-cf507c82bcb8a3886a84a5ed2a710ad487bd96d9-2400x1000-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"451b28f49a7f\",\"_type\":\"block\",\"children\":[{\"_key\":\"aa08fa43d5ae\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. NAVER WEBTOON can then create targeted campaigns leveraging its predictive models: \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0897d4619b04\",\"_type\":\"block\",\"children\":[{\"_key\":\"efbd8f29c360\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Churn prevention campaign: \"},{\"_key\":\"fbd673ecd00e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Targets users likely to stop reading and recommends a new comic to read.\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3c2d6f1921bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"f3bcae56d4b7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Reactivation Campaign: \"},{\"_key\":\"58569de76c94\",\"_type\":\"span\",\"marks\":[],\"text\":\"Targets users at high risk of abandoning the platform altogether, prompting them to revisit their favorite comics.\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"86f3f6fe6bfc\",\"_type\":\"block\",\"children\":[{\"_key\":\"c632a211d750\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Upsell Campaign: \"},{\"_key\":\"dff843700e75\",\"_type\":\"span\",\"marks\":[],\"text\":\"Targets users most likely to increase or decrease their spending.\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2652741f04dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3dc89b319fe\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"\\\"We've integrated various user modeling data types with Braze for scalability. This allows us to easily incorporate new ML-powered predictive models into our CRM system. For example, we recently integrated our Reward Ads churn prediction model into Braze. By designing for scalability from the start, we can quickly adapt our CRM capabilities to evolving marketing needs.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"21162833bce1\",\"_type\":\"block\",\"children\":[{\"_key\":\"bb8b96c76201\",\"_type\":\"span\",\"marks\":[],\"text\":\"— Marketing \u0026 Ads Intelligence Team\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ba3dbd7d21b\",\"_type\":\"block\",\"children\":[{\"_key\":\"2edcb1b001f2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key takeaways\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"1a699143113f\",\"_type\":\"block\",\"children\":[{\"_key\":\"93d1da810678\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Scalable data integration: \"},{\"_key\":\"4dfe630044e1\",\"_type\":\"span\",\"marks\":[],\"text\":\"NAVER WEBTOON developed a robust system to seamlessly integrate their in-house modeling data with CDI, enabling agile and responsive CRM efforts.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb9366835de9\",\"_type\":\"block\",\"children\":[{\"_key\":\"a87e7f663d76\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Streamlined workflow: \"},{\"_key\":\"3d8a1b0e0e34\",\"_type\":\"span\",\"marks\":[],\"text\":\"By automating cohort syncing through Braze CDI, NAVER WEBTOON saved an impressive 640 work hours each month, allowing their team to focus on strategic initiatives.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3151be3a4e9c\",\"_type\":\"block\",\"children\":[{\"_key\":\"bee0e652e8be\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8f830aebe574\",\"_type\":\"block\",\"children\":[{\"_key\":\"212884d57070\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"NAVER WEBTOON is a customer of \"},{\"_key\":\"ef40aa5cf6e3\",\"_type\":\"span\",\"marks\":[\"e5807c3c8e63\",\"strong\",\"em\"],\"text\":\"AB180,\"},{\"_key\":\"229095db5845\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\" the official Braze reseller in South Korea.\"}],\"markDefs\":[{\"_key\":\"e5807c3c8e63\",\"_type\":\"link\",\"href\":\"https://www.ab180.co/\"}],\"style\":\"normal\"},{\"_key\":\"316278db5d59\",\"_type\":\"block\",\"children\":[{\"_key\":\"20d8101b790f\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/1e8fcfffa01db42861a05160c17f3becfeeca4c3-2560x1600.png\",\"publishedDate\":\"2025-05-22T17:25:33.892Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-33d4f63c300e96fba0f7072d354cb92056e7fdee-2400x1210-png\",\"_type\":\"reference\"}},\"pageDescription\":\"By connecting its proprietary user modeling data with Braze, NAVER WEBTOON was able to send personalized messages to different cohorts, focusing on users likely to bounce or purchase. \",\"pageTitle\":\"NAVER WEBTOON boosts CRM strategies with Braze Cloud Data Ingestion\",\"slug\":{\"_type\":\"slug\",\"current\":\"naver-webtoon-case-study-cloud-data-ingestion\"}},\"title\":\"NAVER WEBTOON boosts CRM strategies with predictive user modeling data\"},{\"_id\":\"74e00123-d55e-4e04-a59d-43970c7dce7b\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"1c48023d4204\",\"_type\":\"block\",\"children\":[{\"_key\":\"608f71a17f990\",\"_type\":\"span\",\"marks\":[\"671ef0d1faf8\",\"strong\"],\"text\":\"Greenlabs\"},{\"_key\":\"608f71a17f991\",\"_type\":\"span\",\"marks\":[],\"text\":\", Korea's biggest AgTech startup, enhances agricultural productivity by digitizing the entire value chain, from production to distribution. Their primary platform, Farm Morning, provides farmers with tools for crop management, weather forecasts, market price information, and e-commerce solutions for agricultural supplies.\"}],\"markDefs\":[{\"_key\":\"671ef0d1faf8\",\"_type\":\"link\",\"href\":\"https://greenlabs.co.kr/en/\"}],\"style\":\"normal\"},{\"_key\":\"0d638f440cbf\",\"_type\":\"richImage\",\"alt\":\"a phone with a green circle that says greenlabs on it\",\"asset\":{\"_ref\":\"image-29a139dca30da305113491ee1f41391eb6df9cbc-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"00f2cf751f34\",\"_type\":\"block\",\"children\":[{\"_key\":\"41fe219bee300\",\"_type\":\"span\",\"marks\":[],\"text\":\"Greenlabs' marketing team aimed to improve retention and re-engage inactive users. The team hypothesized that people who engage with a specific \"},{\"_key\":\"41fe219bee301\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Kakao FriendTalk*\"},{\"_key\":\"41fe219bee302\",\"_type\":\"span\",\"marks\":[],\"text\":\" campaign are likely to respond better to similar messages in the future. Subsequently, when the next message is sent, those who clicked on the previous message will probably have higher conversion rates on the subsequent offer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ee7536ce01de\",\"_type\":\"block\",\"children\":[{\"_key\":\"c17a7a300af80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Based on this theory, the team decided to retarget customers who previously clicked on an infomercial message for government grants with another message containing similar content in order to boost engagement and retention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5562a67feccd\",\"_type\":\"block\",\"children\":[{\"_key\":\"9990ec83a9f50\",\"_type\":\"span\",\"marks\":[],\"text\":\"How Greenlabs leveraged KakaoTalk data to better personalize retargeting campaigns\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b6d82232bb55\",\"_type\":\"block\",\"children\":[{\"_key\":\"fefdf156e0710\",\"_type\":\"span\",\"marks\":[],\"text\":\"To retarget users who engaged with Kakao FriendTalk messages, the team needed to access data on interactions within Braze. Since the click event for “Kakao FriendTalk CTA” occurs in the KakaoTalk app and not in the Greenlabs app, this is not data that Braze natively collects.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"136857dd5777\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-fb55e280ef0fe1ba4ab49721be23b416bce0436f-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"21028d946ec5\",\"_type\":\"block\",\"children\":[{\"_key\":\"bee1223978220\",\"_type\":\"span\",\"marks\":[],\"text\":\"To solve this, the Greenlabs marketing team turned to Braze and \"},{\"_key\":\"bee1223978221\",\"_type\":\"span\",\"marks\":[\"9e9dac4c1a63\"],\"text\":\"Airbridge\"},{\"_key\":\"bee1223978222\",\"_type\":\"span\",\"marks\":[],\"text\":\", a Braze Alloys tech partner. By collecting KakaoTalk engagement data with Airbridge, and streaming into the Braze platform, the team was able to successfully and effectively leverage a new dataset using Braze.\"}],\"markDefs\":[{\"_key\":\"9e9dac4c1a63\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/airbridge\"}],\"style\":\"normal\"},{\"_key\":\"e3daf6d5807e\",\"_type\":\"block\",\"children\":[{\"_key\":\"3761db0da8300\",\"_type\":\"span\",\"marks\":[],\"text\":\"Fine-tuning retargeting with granular audience segmentation\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"06e4a33da349\",\"_type\":\"block\",\"children\":[{\"_key\":\"77cefa0be73f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"After integrating Airbridge, Greenlabs leveraged KakaoTalk engagement data to refine audience segments using Braze segment filters. By categorizing filters by ad, ad group, campaign, and source, Greenlabs was able to leverage valuable context to deliver messaging that was increasingly effective, validating their hypothesis.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d7b0841d5ef8\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-b6406e0b33ec10719da851ff209c19ec4fbae984-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"f9c59b0e844a\",\"_type\":\"block\",\"children\":[{\"_key\":\"df4fc0acfa0c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Illustrating the power of this strategy, when Greenlabs retargeted users who engaged with a certain message, the team then selected an existing campaign in order to only target those who specifically clicked on that CTA. Subsequent messages they sent then built upon this initial context, leading to a superior experience for customers, and higher engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c2806abb1bc0\",\"_type\":\"richImage\",\"alt\":\"a purple background with a braze logo on it\",\"asset\":{\"_ref\":\"image-1a4cb136addabc01efe63d70ca786a3703e4b008-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"589bc3ae89aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"22f29113e60f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use case #1: Retargeting campaign\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"89b8f199fb12\",\"_type\":\"block\",\"children\":[{\"_key\":\"18358d30f3270\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Greenlabs marketing team created a retargeting campaign to improve retention, aiming to increase monthly active users (MAU) by re-engaging lapsed customers who previously clicked on a Kakao FriendTalk message about government grants for farmers, but did not convert.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4ac56b87a656\",\"_type\":\"block\",\"children\":[{\"_key\":\"e70a33cf38050\",\"_type\":\"span\",\"marks\":[],\"text\":\"For the retargeting message, the targeting conditions include “users who did not complete the target conversion event from the first message” and “users who clicked the CTA button” This methodology helps avoid customer fatigue by not sending a similar message to those who already showed lack of interest, and focusing on re-connecting with high-intent customers who previously engaged.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e8bb1173f524\",\"_type\":\"block\",\"children\":[{\"_key\":\"951f960266c60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use case #2: Reactivation campaign\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"da6de0604d9e\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d268cf3d6960\",\"_type\":\"span\",\"marks\":[],\"text\":\"Following a strong response to the \\\"government grant for farmers\\\" retargeting campaign, the Greenlabs marketing team targeted customers who had been inactive for over 30 days, but had previously engaged with informational messages. They sent personalized messages highlighting the benefits inactive users were missing out on, leveraging FOMO (Fear Of Missing Out) and loss aversion tactics to encourage people to revisit the app.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"572d8bf3599f\",\"_type\":\"block\",\"children\":[{\"_key\":\"324560c469790\",\"_type\":\"span\",\"marks\":[],\"text\":\"Greenlabs' Results: Streamlined workflow and enhanced retargeting through data integration\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3fe1f212c7c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"99b0a60587dc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze, Greenlabs significantly improved their retargeting campaign performance and efficiency. By utilizing the Braze platform’s advanced segmentation and engagement tools, they successfully doubled their open rates by reaching the right audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fe33576c6f7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b671bdc189c40\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7b8d6627a3df\",\"_type\":\"block\",\"children\":[{\"_key\":\"523dc524144c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The integration with Airbridge simplified what otherwise would have been a complex and manual data integration process. What once required SQL queries and CSV imports is now accomplished in just a few clicks, allowing Greenlabs’ technical resources to be redirected toward more strategic tasks.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"72766e24fad0\",\"_type\":\"block\",\"children\":[{\"_key\":\"f702b0abee3e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Braze is a powerful tool on its own, but when paired with Airbridge, it creates synergies for leveraging your customer data more effectively, saving resources and enhancing performance.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b5aaf6042e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"cfa980adfae00\",\"_type\":\"span\",\"marks\":[],\"text\":\"— CRM Marketing Team, Greenlabs\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f317e40a5b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a22dc48e0e20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key Takeaways\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6128f99cdede\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4ce61935f0d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Optimize processes for how your customer data is collected and deployed: \"},{\"_key\":\"a4ce61935f0d1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Get the most out of your data from different sources by integrating with Braze to uplevel your customer engagement efforts.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"135aa6e03922\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d396c690be5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cater to your customers’ interests: \"},{\"_key\":\"cab3a5fc3659\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the Braze platform’s audience segments and retargeting features, Greenlabs doubled the open rates of their retargeting campaign.\\n\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/3aca398f038ab0514d5517c5fb3dc90827a9e2cc-2560x1600.png\",\"publishedDate\":\"2025-03-12T15:18:25.123Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6dd29851773e680284d82c22e52cbf36268b536d-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"The Greenlabs marketing team needed a way to retarget customers who engaged with their Kakao FriendTalk messages. The team streamlined the retargeting process by integrating Braze with our tech partner Airbridge, enabling Greenlabs to collect engagement data with Kakao FriendTalk messages.\",\"pageTitle\":\"Greenlabs Re-engages Inactive Customers with Integrated Customer Data \",\"slug\":{\"_type\":\"slug\",\"current\":\"greenlabs-case-study\"}},\"title\":\"Greenlabs Re-engages Inactive Customers with Integrated Customer Data\"},{\"_id\":\"8e86bcc2-af18-4f08-baff-9fb2d97ddfe0\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"9998223a7b8a\",\"_type\":\"block\",\"children\":[{\"_key\":\"469ded679777\",\"_type\":\"span\",\"marks\":[\"ade958661158\"],\"text\":\"NAVER WEBTOON \"},{\"_key\":\"84474dd6df3c\",\"_type\":\"span\",\"marks\":[],\"text\":\"is part of WEBTOON Entertainment Inc., a leading global entertainment company and home to some of the world’s largest storytelling platforms. WEBTOON Entertainment and webcomics have exploded in popularity around the world, creating a new generation of comic creator superstars. The company’s content has also become an important source of IP for the global entertainment industry, with its two studios—Wattpad WEBTOON Studios in the United States and Korea’s Studio N—producing a string of hits on global streamers, including Netflix, Disney+, Prime Video, and Crunchyroll, along with local projects from Korea and across the Asian market.\"}],\"markDefs\":[{\"_key\":\"ade958661158\",\"_type\":\"link\",\"href\":\"https://apps.apple.com/us/app/webtoon-manga-comics-manhwa/id894546091\"}],\"style\":\"normal\"},{\"_key\":\"2f8f0980c06e\",\"_type\":\"block\",\"children\":[{\"_key\":\"615cc4bfd152\",\"_type\":\"span\",\"marks\":[],\"text\":\"How NAVER WEBTOON delivers personalized content recommendations\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"cb34211b87c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"80bfb57fc0de\",\"_type\":\"span\",\"marks\":[],\"text\":\"NAVER WEBTOON leverages its proprietary \"},{\"_key\":\"fc41f6b1d477\",\"_type\":\"span\",\"marks\":[\"517f4170fc44\"],\"text\":\"machine learning-powered recommendation\"},{\"_key\":\"e97c4bf7ffb6\",\"_type\":\"span\",\"marks\":[],\"text\":\" data to craft tailored content experiences for users. By analyzing a diverse set of data points—such as users' reading history, genre preferences, and consumption patterns—NAVER WEBTOON's system generates real-time content recommendations for the most relevant comics.\"}],\"markDefs\":[{\"_key\":\"517f4170fc44\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-marketing-strategy\"}],\"style\":\"normal\"},{\"_key\":\"6f5b676aa2ea\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5ef0608f5cf\",\"_type\":\"span\",\"marks\":[],\"text\":\"NAVER WEBTOON's previous recommendation campaigns suggested similar comics to users who had viewed specific titles. This approach limited the platform's reach and restricted the number of variations for recommended content. Now, NAVER WEBTOON's recommendation engine enables the platform to proactively execute personalized content recommendations across its entire user base with ease. Additionally, using this data, NAVER WEBTOON can predictively suggest content that is most likely to engage users.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3f25a83d4c9c\",\"_type\":\"block\",\"children\":[{\"_key\":\"daea81f59229\",\"_type\":\"span\",\"marks\":[],\"text\":\"NAVER WEBTOON integrated this powerful recommendation data with Braze to execute tailored recommendation campaigns as part of their CRM strategy:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08c1309eec28\",\"_type\":\"block\",\"children\":[{\"_key\":\"dbb868b47115\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data Retrieval:\"},{\"_key\":\"4ab0fc3ffd0a\",\"_type\":\"span\",\"marks\":[],\"text\":\" NAVER WEBTOON's API server retrieves user recommendation lists from its recommendation engine upon request from Braze.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46dc9cbd9077\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc76d39fedb3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data Delivery: \"},{\"_key\":\"7c0b7338e198\",\"_type\":\"span\",\"marks\":[],\"text\":\"NAVER WEBTOON's API server delivers the data to Braze, enabling seamless integration into targeted CRM messages.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73fbeb6d0b77\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f0adc01007a\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"\\\"We successfully transitioned to automated machine learning-based content recommendations, overcoming the limitations of focusing solely on popular titles. This shift enabled us to deliver personalized recommendations to all users while automating the process and reducing the workload for our marketers.\\\"\"},{\"_key\":\"e7ca11c5c97a\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"226019b42cfa\",\"_type\":\"block\",\"children\":[{\"_key\":\"c8ec6bbfd9a3\",\"_type\":\"span\",\"marks\":[],\"text\":\"— Marketing \u0026 Ads Intelligence Team\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"704923f327f8\",\"_type\":\"richImage\",\"alt\":\"a screenshot of a app that says discover stories across various genres to suit every taste\",\"asset\":{\"_ref\":\"image-bc97d4fafba26a820b48b12c11ea380b97489070-2400x1500-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"d70060d0a135\",\"_type\":\"block\",\"children\":[{\"_key\":\"4baaad2c7023\",\"_type\":\"span\",\"marks\":[],\"text\":\"Now, NAVER WEBTOON is able to personalize reader interactions in real-time through \"},{\"_key\":\"91ab92780384\",\"_type\":\"span\",\"marks\":[\"6fa3176dc133\"],\"text\":\"Braze Connected Content\"},{\"_key\":\"d77ac624240f\",\"_type\":\"span\",\"marks\":[],\"text\":\". Here's how NAVER WEBTOON utilizes Connected Content:\"}],\"markDefs\":[{\"_key\":\"6fa3176dc133\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/connected_content\"}],\"style\":\"normal\"},{\"_key\":\"1de123afdf5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"5203d6e1bc17\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalization: \"},{\"_key\":\"aaca05656d48\",\"_type\":\"span\",\"marks\":[],\"text\":\"NAVER WEBTOON fetches data from its recommendation engine in real time, providing users with personalized content recommendations.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0daf050d1b46\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5a7d888b0ea\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Real-time updates: \"},{\"_key\":\"57883306954a\",\"_type\":\"span\",\"marks\":[],\"text\":\"NAVER WEBTOON updates messages with the latest information at the time of sending, ensuring that communications remain relevant and fresh.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"863b6e5af908\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dc7c916dc05\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Dynamic recommendation:\"},{\"_key\":\"a310ece24e35\",\"_type\":\"span\",\"marks\":[],\"text\":\" NAVER WEBTOON integrates recommendation content automatically into messages using a simple dynamic tag ({% connected_content %}).\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"814331eb83da\",\"_type\":\"block\",\"children\":[{\"_key\":\"00aec189baa2\",\"_type\":\"span\",\"marks\":[],\"text\":\"As a result, users receive personalized content recommendations in real time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3cdaa822ef66\",\"_type\":\"richImage\",\"alt\":\"a screenshot of how to tame the royal guard dog\",\"asset\":{\"_ref\":\"image-33d4f63c300e96fba0f7072d354cb92056e7fdee-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"622d7fe4870d\",\"_type\":\"block\",\"children\":[{\"_key\":\"4fdbf6f79241\",\"_type\":\"span\",\"marks\":[],\"text\":\"After integrating with Connected Content, NAVER WEBTOON launched its “Migration Nudge” campaign. This campaign used personalized content recommendations to guide users to similar works when their current series went on hiatus or neared completion, encouraging seamless engagement and reducing drop-off.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ca4d1e4a673b\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b24d9e2fc12\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"\\\"We run personalized recommendation campaigns targeting users who hadn't visited our app in a specific time frame. The results were impressive. We saw a significant increase in webtoon completion rates compared to the control group\\\".\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ddc775f587f\",\"_type\":\"block\",\"children\":[{\"_key\":\"463acee1b563\",\"_type\":\"span\",\"marks\":[],\"text\":\"— Marketing \u0026 Ads Intelligence Team\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"642b6630db08\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b9ced5e35ce\",\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, NAVER WEBTOON conducted A/B testing between its dynamic recommendation system, powered by Connected Content, and previous static recommendations. The results showed significant improvements in key performance indicators, including click-through rates, webtoon completion rates, and payment rates, highlighting the effectiveness of personalized content recommendations in enhancing user engagement and conversion.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5dac22cfb72a\",\"_type\":\"block\",\"children\":[{\"_key\":\"563ebb6e0195\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key takeaways\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f0058f2a6906\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfec7b15bdfe\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalized content recommendation: \"},{\"_key\":\"a6e167ba7c6c\",\"_type\":\"span\",\"marks\":[],\"text\":\"NAVER WEBTOON's proprietary recommendation engine provides real-time content recommendations based on users' reading history, genre preferences, and consumption patterns.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"009815c87fc6\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5ded9bc3f8c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Dynamic recommendation with Connected Content: \"},{\"_key\":\"eed4927c112d\",\"_type\":\"span\",\"marks\":[],\"text\":\"By integrating with Connected Content, NAVER WEBTOON created an automated, personalized, and dynamic content recommendation system, replacing their previous static campaigns.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7b336bac30e\",\"_type\":\"block\",\"children\":[{\"_key\":\"02f5c3418ed0\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"NAVER WEBTOON is a customer of \"},{\"_key\":\"c712a0a705c5\",\"_type\":\"span\",\"marks\":[\"91ea7ba2c76f\",\"strong\",\"em\"],\"text\":\"AB180,\"},{\"_key\":\"c71329e2089e\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\" the official Braze reseller in South Korea.\"}],\"markDefs\":[{\"_key\":\"91ea7ba2c76f\",\"_type\":\"link\",\"href\":\"https://www.ab180.co/\"}],\"style\":\"normal\"},{\"_key\":\"e802bb9db154\",\"_type\":\"block\",\"children\":[{\"_key\":\"c1d150bc5462\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/ef88b85c2586de24c4f114800b36f69f17d4a3c2-2560x1600.png\",\"publishedDate\":\"2025-05-22T17:42:17.240Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3424017cdc4311584e1a909f5cb651b4ee6c0f42-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"NAVER WEBTOON integrated its proprietary recommendation engine with Braze Connected Content, establishing an automated pipeline that delivers dynamic, personalized content experiences.\",\"pageTitle\":\"NAVER WEBTOON improves webtoon completion rates with Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"naver-webtoon-case-study-completion-rates\"}},\"title\":\"NAVER WEBTOON improves webtoon completion rates with Braze\"},{\"_id\":\"e28dd62e-aa38-40b5-af24-cf2cb1d496ec\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"7f2eca99dfee\",\"_type\":\"block\",\"children\":[{\"_key\":\"44680a0f3f70\",\"_type\":\"span\",\"marks\":[],\"text\":\"KakaoStyle is a leading eCommerce player in Korea, operating a suite of popular shopping platforms. Its flagship app, \"},{\"_key\":\"80908836ad57\",\"_type\":\"span\",\"marks\":[\"2177eafa160b\"],\"text\":\"ZIGZAG\"},{\"_key\":\"dce4f4755cf8\",\"_type\":\"span\",\"marks\":[],\"text\":\", complemented by POSTY and Fashion by Kakao, caters to diverse consumer segments. The company leverages data to understand customer preferences, improve marketing strategies, and enhance product recommendations. As KakaoStyle's primary platform, ZIGZAG is expanding beyond its fashion roots to include beauty, lifestyle, and food categories, further solidifying its market position.\"}],\"markDefs\":[{\"_key\":\"2177eafa160b\",\"_type\":\"link\",\"href\":\"https://zigzag.kr/\"}],\"style\":\"normal\"},{\"_key\":\"f91dae71b8cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"aa7836d68a57\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before implementing Braze, KakaoStyle faced challenges in quickly identifying their best-performing message designs. Braze helped this problem by streaming detailed engagement data in real time, allowing KakaoStyle to easily evaluate the effectiveness of each piece of creative.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f33cc482c4a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b2f6c370d76\",\"_type\":\"span\",\"marks\":[],\"text\":\"Streamlining analysis for more impactful messaging\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"293a2270d44e\",\"_type\":\"block\",\"children\":[{\"_key\":\"3855ba1b7ab7\",\"_type\":\"span\",\"marks\":[],\"text\":\"In order to enhance its CRM strategy and increase business impact, KakaoStyle leveraged \"},{\"_key\":\"85098bb15da3\",\"_type\":\"span\",\"marks\":[\"369969e69cc9\"],\"text\":\"Braze Currents\"},{\"_key\":\"c6aa5551392b\",\"_type\":\"span\",\"marks\":[],\"text\":\", which allows brands to stream engagement events out of the Braze platform in real time. They used Braze Currents to stream message response events to Amazon Web Services (AWS) S3, its internal data warehouse. The team combined CRM performance data from push, in-app, and KakaoTalk Channel messages with internal user data such as membership levels and purchase history. They then created a dashboard in AWS QuickSight, combining this data with internal user data to gain a comprehensive view of performance.\"}],\"markDefs\":[{\"_key\":\"369969e69cc9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/braze_currents\"}],\"style\":\"normal\"},{\"_key\":\"535ed83fbc4c\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-22eca71f3b2a360ed5be76593773ecfb89ae7e25-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"b2ae9d37820e\",\"_type\":\"block\",\"children\":[{\"_key\":\"88a8cc73f779\",\"_type\":\"span\",\"marks\":[],\"text\":\"This feature provided crucial creative-level insights and analysis, measured against CTR and conversion rates. As a result, KakaoStyle gained a comprehensive understanding of how each creative performed in its CRM efforts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"290e4255872f\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb11e1f83256\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, KakaoStyle connects internal user data like age and membership level with message engagement events streamed through Braze Currents to identify their most responsive customer segments. Through comprehensive data analysis, KakaoStyle discovered that specific age groups were more receptive to certain CRM messages. They shared these insights with collaborating teams, who tailored their promotions and messages to target these responsive groups.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"278e54094aa4\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-339961daf5db8b1a9e56992bb6936e9101c0ed7f-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"1a4b7794a4ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"540f8e83ff59\",\"_type\":\"span\",\"marks\":[],\"text\":\"This data-driven approach allowed relevant teams to incorporate CRM user feedback into their strategies, replacing generic messaging with user-specific content, resulting in stronger connections with their audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"886b0777291f\",\"_type\":\"block\",\"children\":[{\"_key\":\"0fe341963928\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Braze Currents has been incredibly helpful for KakaoStyle. 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