<!DOCTYPE html><html lang="en-us"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/d85d6a0cbc49ff63.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a53ed4fffe70f1d9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/ac677f3becdb0fb9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6ec5e54ae379e487.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2afa656f675362c8.js"/><script src="/_next/static/chunks/1ef81171-aae859132489928d.js" async=""></script><script src="/_next/static/chunks/4678-c4cf65c8a49d50fc.js" async=""></script><script src="/_next/static/chunks/main-app-6197fa6a88b2be67.js" async=""></script><script src="/_next/static/chunks/2574-983010db2095872b.js" async=""></script><script src="/_next/static/chunks/7039-2043547fbf600338.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/error-a1cfe1c0cd16ae13.js" async=""></script><script src="/_next/static/chunks/6631-fd5b6182a473af1c.js" async=""></script><script src="/_next/static/chunks/6856-d52b74953b91bb74.js" async=""></script><script src="/_next/static/chunks/5652-d640ca44a84f73bf.js" async=""></script><script src="/_next/static/chunks/1641-f9d0eb4225e5e7bc.js" async=""></script><script src="/_next/static/chunks/3198-7ca9872dc04a0faf.js" async=""></script><script src="/_next/static/chunks/9844-27851a4be1d74e02.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js" async=""></script><script src="/_next/static/chunks/app/global-error-0a70c5e451e9c961.js" async=""></script><script src="/_next/static/chunks/8576-b68d5fef27b8d29c.js" async=""></script><script src="/_next/static/chunks/5205-77a65f628022e274.js" async=""></script><script src="/_next/static/chunks/7470-509da7ba7859724d.js" async=""></script><script src="/_next/static/chunks/3223-34d5fa9fb7380953.js" async=""></script><script src="/_next/static/chunks/636-5e4c8de26b163781.js" async=""></script><script src="/_next/static/chunks/9482-28845d0d4b186828.js" async=""></script><script src="/_next/static/chunks/1676-f96bfff22fcccc06.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js" async=""></script><script src="/_next/static/chunks/ffb75e2a-c3d618ad22d03e8e.js" async=""></script><script src="/_next/static/chunks/8718-6ba6eed4aa6c2ce7.js" async=""></script><script src="/_next/static/chunks/4127-8253b833f7ff17fa.js" async=""></script><script src="/_next/static/chunks/5474-34ef9587537a720b.js" async=""></script><script src="/_next/static/chunks/8164-1badc727a0888923.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><link rel="icon" href="/favicon.ico" sizes="any"/><link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com"/><title>Simon AI</title><meta name="description" content="The Simon AI Agentic Marketing Platform helps marketing teams achieve true 1:1 personalization. It combines a composable CDP with AI agents that operate directly in the Snowflake AI Data Cloud to act as a marketer's data and execution team.
With Simon AI, marketers start with their goals, and agents uncover hidden signals, activate live customer, business, and contextual data, and automate execution across channels. Brands like ASOS and SeatGeek trust Simon AI to launch campaigns faster, personalize at scale, and deliver measurable revenue growth."/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://www.braze.com/partners/technology-partners/simon-ai"/><link rel="alternate" hrefLang="en-us" href="https://www.braze.com/partners/technology-partners/simon-ai"/><link rel="alternate" hrefLang="x-default" href="https://www.braze.com/partners/technology-partners/simon-ai"/><meta property="og:title" content="Simon AI"/><meta property="og:description" content="The Simon AI Agentic Marketing Platform helps marketing teams achieve true 1:1 personalization. It combines a composable CDP with AI agents that operate directly in the Snowflake AI Data Cloud to act as a marketer's data and execution team.
With Simon AI, marketers start with their goals, and agents uncover hidden signals, activate live customer, business, and contextual data, and automate execution across channels. Brands like ASOS and SeatGeek trust Simon AI to launch campaigns faster, personalize at scale, and deliver measurable revenue growth."/><meta property="og:url" content="https://www.braze.com/partners/technology-partners/simon-ai"/><meta property="og:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/2022965bfdb318342cc9227ec4c8e88a5b35635e-2400x1256.png"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Simon AI"/><meta name="twitter:description" content="The Simon AI Agentic Marketing Platform helps marketing teams achieve true 1:1 personalization. It combines a composable CDP with AI agents that operate directly in the Snowflake AI Data Cloud to act as a marketer's data and execution team.
With Simon AI, marketers start with their goals, and agents uncover hidden signals, activate live customer, business, and contextual data, and automate execution across channels. Brands like ASOS and SeatGeek trust Simon AI to launch campaigns faster, personalize at scale, and deliver measurable revenue growth."/><meta name="twitter:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/2022965bfdb318342cc9227ec4c8e88a5b35635e-2400x1256.png"/><meta name="next-size-adjust"/><script>(self.__next_s=self.__next_s||[]).push(["https://cdn.cookielaw.org/scripttemplates/otSDKStub.js",{"data-document-language":"true","type":"text/javascript","data-domain-script":"a4189af1-fcc1-4ec1-9f51-e3bc768c6650","id":"onetrust-sdk-script"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage: 'denied',\n functionality_storage: 'denied',\n personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n 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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Simon AI" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5ea210918466aea9efff812afaf4bfba483cfe89-7128x1704.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5ea210918466aea9efff812afaf4bfba483cfe89-7128x1704.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5ea210918466aea9efff812afaf4bfba483cfe89-7128x1704.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Simon AI</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Data+%26+Analytics">Data & Analytics</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Customer+Data+Platforms+%28CDPs%29">Customer Data Platforms (CDPs)</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/data_and_infrastructure_agility/customer_data_platform/simondata">View Documentation</a><a href="https://www.simon.ai/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Simon AI?</h3><div class="flex flex-col gap-6"><p>The Simon AI Agentic Marketing Platform helps marketing teams achieve true 1:1 personalization. It combines a composable CDP with AI agents that operate directly in the Snowflake AI Data Cloud to act as a marketer's data and execution team.<br/></p><p>With Simon AI, marketers start with their goals, and agents uncover hidden signals, activate live customer, business, and contextual data, and automate execution across channels. Brands like ASOS and SeatGeek trust Simon AI to launch campaigns faster, personalize at scale, and deliver measurable revenue growth.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>By providing a marketer-friendly data asset upstream of Braze, Simon can ensure that our client’s Braze instance is populated with rich customer data to enable revenue-driving customer experiences. With Simon’s user-friendly segmentation tool, marketers can create data-rich audiences in Simon and then send them to Braze for use in their cross-channel campaigns. Additionally, clients who use Braze with Simon will have their Braze customer profiles maintained with complete and up-to-date data.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" 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href="/resources/articles/key-insights-from-grow-with-braze-jakarta-2025"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Key insights from Grow with Braze Jakarta 2025" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0596342e8d2d251690ac183c4636213d058f1993-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0596342e8d2d251690ac183c4636213d058f1993-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0596342e8d2d251690ac183c4636213d058f1993-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">4<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Key insights from Grow with Braze Jakarta 2025</h4><span class="text-sm font-bold text-gray-500">September 23, 2025</span></div></div></a></div></div><div data-index="6" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Introducing the Braze Data Platform" href="/resources/articles/braze-data-platform-announcement"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Introducing the Braze Data Platform" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3d4506b761da20bcec3f4f7a368a702bf6f98808-1200x800.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3d4506b761da20bcec3f4f7a368a702bf6f98808-1200x800.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3d4506b761da20bcec3f4f7a368a702bf6f98808-1200x800.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Introducing the Braze Data Platform</h4><span class="text-sm font-bold text-gray-500">July 11, 2024</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="14 Mobile Marketing Twitter Influencers to Follow" href="/resources/articles/mobile-marketing-twitter-14-influencers"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="14 Mobile Marketing Twitter Influencers to Follow" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5282e42e5eb7cfad98cd598099fddd09643d47a4-2500x1200.jpg&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5282e42e5eb7cfad98cd598099fddd09643d47a4-2500x1200.jpg&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5282e42e5eb7cfad98cd598099fddd09643d47a4-2500x1200.jpg&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="text-display-xs font-bold">14 Mobile Marketing Twitter Influencers to Follow</h4><span class="text-sm font-bold text-gray-500">April 19, 2016</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col 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/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Retail & eCommerce" href="/solutions/retail-and-ecommerce">Retail & eCommerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Financial Services" href="/solutions/financial-services">Financial Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Travel & Hospitality" href="/solutions/travel-hospitality">Travel & 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The richest insights often come from the smallest signals, how consumers engage in real time and what matters is the importance of leveraging AI to transform these data into personalised and meaningful connections.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cead00d5efc1\",\"_type\":\"block\",\"children\":[{\"_key\":\"f540ca46b08e\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. \"},{\"_key\":\"6e26e9a050ad\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Trust is table stakes:\"},{\"_key\":\"1e678c21dbc1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Whether via loyalty programs or WhatsApp chats, for Hong Kong, transparency in data use is now a fundamental of successful long-term customer relationships.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"22bb2e9f7e03\",\"_type\":\"block\",\"children\":[{\"_key\":\"291c76ca4ea2\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. \"},{\"_key\":\"67b6062d0006\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Compliance can drive innovation:\"},{\"_key\":\"9ebd2a5b3400\",\"_type\":\"span\",\"marks\":[],\"text\":\" Financial services leaders Bowtie and AB Tasty showed how regulated industries can force smarter use of AI to balance empathy, privacy, and personalization, resulting in stronger engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a0c543e01c5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"edb1d4cd4919\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts: A toast to growth, powered by partnership\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7d396d4eea75\",\"_type\":\"richImage\",\"alt\":\"Attendees smiling and chatting at a professional networking event.\",\"asset\":{\"_ref\":\"image-e693b8db8bf5e69c11e53afbb8d1303dc5bf4834-1024x683-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"cfd7c584e7e9\",\"_type\":\"block\",\"children\":[{\"_key\":\"51e2bad9c695\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the day concluded with networking drinks and building new connections overlooking the bustling city of Hong Kong, one message resonated: the future of growth lies in forging meaningful connections, where every data interaction is personal, trusted, and valuable.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"74e625b5bcac\",\"_type\":\"block\",\"children\":[{\"_key\":\"82f0a4ace9a1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Grow with Braze Hong Kong 2025 confirmed that Asia’s most ambitious brands are not waiting for the future of engagement, they’re building it right now.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/9a34023be230780a128865419b2131e086293273-1920x1080.jpg\",\"publishedDate\":\"2025-10-17T17:18:49.283Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-515d87d964622825711d1b2d280e8b563b10720a-1200x628-jpg\",\"_type\":\"reference\"}},\"pageDescription\":\"Hear the key insights from our recent Grow with Braze Hong Kong event.\",\"pageTitle\":\"Key insights from Grow with Braze Hong Kong 2025\",\"slug\":{\"_type\":\"slug\",\"current\":\"key-insights-from-grow-with-braze-hong-kong-2025\"}},\"title\":\"Key insights from Grow with Braze Hong Kong 2025\"},{\"_id\":\"bdf35184-508c-4cbc-bf77-dcb97c85195f\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"9a8e96054f09\",\"_type\":\"block\",\"children\":[{\"_key\":\"8bda90351096\",\"_type\":\"span\",\"marks\":[],\"text\":\"Our Grow with Braze Jakarta event welcomed more than 350 marketers, technologists, and product leaders to Westin Jakarta for a fast‑paced morning of ideas, real‑world stories, and live demos. The theme of the event centered around how brands can earn trust and loyalty while scaling AI‑powered personalization across channels, in a mobile‑first market with soaring consumer expectations.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0af89083127d\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e0e516f2ac8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Indonesia’s moment: Trust, personalization, and AI\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"502663884819\",\"_type\":\"richImage\",\"alt\":\"a man is standing on a stage holding a microphone and giving a speech .\",\"asset\":{\"_ref\":\"image-454906a1376a7cd42414f47e99d6da43dfe84596-6720x4480-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"68fa3b8a521a\",\"_type\":\"block\",\"children\":[{\"_key\":\"683bf085db92\",\"_type\":\"span\",\"marks\":[],\"text\":\"The event opened with Shahid Nizami, VP for APAC and GCC at Braze. He explained how today's customers demand immediate, personalized interactions—and marketers need to adapt their customer engagement strategies to respond to those needs. He underscored that brands mastering personalization through data, trust, and AI-driven strategies will be the ones that lead the charge on customer loyalty and growth in the region.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0cb6a4269fd5\",\"_type\":\"block\",\"children\":[{\"_key\":\"abc78c577101\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A policy lens on Indonesia’s digital momentum\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"bdc5374b2608\",\"_type\":\"richImage\",\"alt\":\"a man stands at a podium in front of a sign that says grow with braze jakarta\",\"asset\":{\"_ref\":\"image-16e241e62c6ef7667019efd1e1ac7b7e79ab15dc-2784x4176-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"b4fbd012a9dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"a921a9b83c29\",\"_type\":\"span\",\"marks\":[],\"text\":\"The keynote session from Dr. Ir. 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Franz Sihaloho, Country Director of Braze Indonesia, Julia Simon, VP of APAC at AB Tasty, Ruli Himawan Nugroho, Head of Marketing \u0026 Communications at BCA Digital, and Zachri Alrashid, Head of Growth \u0026 CRM at MIFX, compared testing rhythms, guardrails, and the craft of turning micro‑signals into macro outcomes across app, email, and messaging. The group compared approaches to orchestrating cross‑channel journeys and building the “right‑time, right‑message” muscle. 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This session focused on responsible data use and the link between consented data, personalization, and retention. 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Candidates can pursue the Practitioner or Customer Engagement learning paths, both designed to strengthen skills in cross‑channel strategy, lifecycle design, and execution.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"994550472b31\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"2d6358cdf7f4\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Sign up here\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://docs.google.com/forms/d/e/1FAIpQLSdCqiqv2Nh1YBpJpg2oLgQu_MPjKtpd-2XSK3kcP2ecG5UgEQ/viewform\"}}],\"body\":[{\"_key\":\"27a4259302db\",\"_type\":\"block\",\"children\":[{\"_key\":\"5492858e858e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Vouchers are limited; they’re intended for Indonesia residents and each voucher has a validity window. \"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Tip for applicants:\"},{\"_key\":\"67fe4e2ae61d\",\"_type\":\"block\",\"children\":[{\"_key\":\"98bd60371f50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key takeaways for Indonesian marketers\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"62741aeced2d\",\"_type\":\"block\",\"children\":[{\"_key\":\"489a2b9eb217\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Trust is the growth engine\"},{\"_key\":\"2d46e1dd16cf\",\"_type\":\"span\",\"marks\":[],\"text\":\": Clear value exchange and responsible data practices earn the right to personalize more deeply.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c44698c9f7a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d91253b44c7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI is a multiplier, not a magic wand:\"},{\"_key\":\"68416391afbb\",\"_type\":\"span\",\"marks\":[],\"text\":\" Start with strong data and journey fundamentals, then let AI scale the things that already work.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"840c3b90f760\",\"_type\":\"block\",\"children\":[{\"_key\":\"50729cd8f00f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cross‑functional wins fast:\"},{\"_key\":\"65e349416a0c\",\"_type\":\"span\",\"marks\":[],\"text\":\" Marketing + Product + Tech collaboration turns experiments into repeatable playbooks.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dededbc9ddfe\",\"_type\":\"block\",\"children\":[{\"_key\":\"307aa7303dd0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Closing note: Trust-first growth through data and AI\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"cd3adbd18ebb\",\"_type\":\"richImage\",\"alt\":\"a group of people are standing around a table in a large room .\",\"asset\":{\"_ref\":\"image-e6e05bee118ab8be3f4d2c895453dd45c685a855-6720x4480-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"96aa4556e4b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"61683bedc9d6\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the morning concluded and moved to networking and building new connections, the takeaway was unmistakable—trust-first personalization, powered by first-party data, AI, and strong partnerships, will set the pace for growth in Indonesia and across the region.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"98b655eed1aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"06b4752fa1f1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Grow with Braze Jakarta 2025 showed that leading brands here aren’t just adapting; they’re building the future of seamless, loyal customer experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6fe6c2fe120e\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd20eea41a8a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Looking to network with peers and gain exclusive insights to grow your brand?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"be31d3ed425e\",\"_type\":\"block\",\"children\":[{\"_key\":\"40c7051b9083\",\"_type\":\"span\",\"marks\":[],\"text\":\"Visit our Grow With Braze event hub for all upcoming events around the world and opportunities to learn from the very best: \"},{\"_key\":\"44b0275bc2f6\",\"_type\":\"span\",\"marks\":[\"ff678735578b\",\"strong\"],\"text\":\"https://brazeevents.braze.com/grow-with-braze\"},{\"_key\":\"eacffa84116c\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"ff678735578b\",\"_type\":\"link\",\"href\":\"https://brazeevents.braze.com/grow-with-braze\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/0596342e8d2d251690ac183c4636213d058f1993-1920x1080.png\",\"publishedDate\":\"2025-09-23T08:30:04.158Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6290980c21383cc204c0a91b8bfbd7bc73818340-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Discover the key insights from our successful Grow with Braze event in Jakarta.\",\"pageTitle\":\"Key insights from Grow with Braze Jakarta 2025\",\"slug\":{\"_type\":\"slug\",\"current\":\"key-insights-from-grow-with-braze-jakarta-2025\"}},\"title\":\"Key insights from Grow with Braze Jakarta 2025\"},{\"_id\":\"imported-craft-1047359\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"910f66bcb7cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"910f66bcb7cc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement relies on data—and that's true across every region, every industry, and for companies of any size. The rise of mobile and the growth of modern cloud platforms have opened up major opportunities for marketers to deliver \"},{\"_key\":\"910f66bcb7cc1\",\"_type\":\"span\",\"marks\":[\"04ca1eddfa22\"],\"text\":\"highly relevant, personalized experiences\"},{\"_key\":\"910f66bcb7cc2\",\"_type\":\"span\",\"marks\":[],\"text\":\" at scale. The challenge? With so much data held in so many different places, brands often struggle to get a hold of the information they need in order to take effective action and build stronger customer relationships.\"}],\"markDefs\":[{\"_key\":\"04ca1eddfa22\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-1010335\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"9adc73a49e2a\",\"_type\":\"block\",\"children\":[{\"_key\":\"9adc73a49e2a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"At Braze, we've continued to build out a series of products and integrations across the data ecosystem that makes it easier for brands to unify and activate both zero- and first-party data—but today, we see an opportunity to take it all a step further. That’s why we’re introducing the\"},{\"_key\":\"9adc73a49e2a1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" Braze Data Platform\"},{\"_key\":\"9adc73a49e2a2\",\"_type\":\"span\",\"marks\":[],\"text\":\": A comprehensive, composable set of new and existing Braze capabilities and partner integrations available in our customer engagement solution, designed to help marketers leverage data to deliver more impactful, scalable customer experiences powered by Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"90dc2e7fd439\",\"_type\":\"block\",\"children\":[{\"_key\":\"90dc2e7fd4390\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Deepening our investment in direct data warehouse and CDP integrations\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c3e403a8af8f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c3e403a8af8f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The sheer volume of data that companies are handling today can make it challenging to deliver memorable, tailored experiences to their customers. Sometimes that's due to technical barriers that hinder access to the data marketers need; sometimes it's the disorganized and disjointed way the data is structured that causes issues.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3aebf7f5ab2c\",\"_type\":\"block\",\"children\":[{\"_key\":\"3aebf7f5ab2c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To avoid these pitfalls and achieve their goals, brands may take different approaches based on their unique business needs and preferred workflows. Some brands leverage direct integrations between a cloud data warehouse and a customer engagement solution like Braze, to streamline their tech stack and minimize latency in data flows connected with their customer engagement efforts. Other brands have advanced use cases that extend beyond the marketing sphere, requiring them to integrate Braze with a customer data platform (CDP) in order to offer a comprehensive approach that covers additional data-related needs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"91b21a2643b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"91b21a2643b30\",\"_type\":\"span\",\"marks\":[],\"text\":\"In either case, our goal is to make it easier for brands to optimize workflows across their marketing technology stacks and drive value for themselves and their customers. The Braze Data Platform helps marketers and technical teams integrate Braze with other technologies, derive insights, and take action across the entire data lifecycle—without sacrificing flexibility, interoperability, or modularity. 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Leverage CDI Segments to build and activate segments directly, with zero-copy data access.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"6adaa432310a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/cloud_ingestion\"}],\"style\":\"normal\"},{\"_key\":\"383e2a73ee1f\",\"_type\":\"block\",\"children\":[{\"_key\":\"383e2a73ee1f0\",\"_type\":\"span\",\"marks\":[\"086ab08cb17c\"],\"text\":\"Braze Data Transformation\"},{\"_key\":\"383e2a73ee1f1\",\"_type\":\"span\",\"marks\":[],\"text\":\": This tool lets companies build and manage webhook integrations with external systems, powering automated data flows that can power more sophisticated marketing use cases.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"086ab08cb17c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/data_transformation/\"}],\"style\":\"normal\"},{\"_key\":\"af8eab8cf34a\",\"_type\":\"block\",\"children\":[{\"_key\":\"af8eab8cf34a0\",\"_type\":\"span\",\"marks\":[\"a532dc79d037\"],\"text\":\"Braze Catalogs\"},{\"_key\":\"af8eab8cf34a1\",\"_type\":\"span\",\"marks\":[],\"text\":\": This feature allows companies to import, store, update, and access brand-specific data (e.g. information on products, services, content, etc.) directly within Braze using CSVs and APIs.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"a532dc79d037\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/catalogs\"}],\"style\":\"normal\"},{\"_key\":\"dd8e7a5c2864\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd8e7a5c28640\",\"_type\":\"span\",\"marks\":[\"c12923e1c31f\"],\"text\":\"Braze Alloys Partner integrations\"},{\"_key\":\"dd8e7a5c28641\",\"_type\":\"span\",\"marks\":[],\"text\":\": These partnerships make it possible to directly ingest data into Braze from your CDPs, marketing analytics, or other platforms with 150+ pre-built integrations.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c12923e1c31f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/partners/data_and_infrastructure_agility\"}],\"style\":\"normal\"},{\"_key\":\"3a2371c7fe56\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a2371c7fe560\",\"_type\":\"span\",\"marks\":[],\"text\":\"No matter the source, the Braze Data Platform streamlines the connection between Braze and data sources of truth (e.g. cloud data warehouses, CDPs, SaaS applications) and empowers marketing teams to deliver exceptional customer engagement while reducing the associated burden on technical teams.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"507f577a0050\",\"_type\":\"block\",\"children\":[{\"_key\":\"507f577a00500\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Data activation: Turn data into meaningful insights that drive personalized, relevant experiences\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"887VnAuu\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-bb9e529b4cf017dd210877cbb6f2b86e9e02c09a-2400x1256-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"a18b653f8318\",\"_type\":\"block\",\"children\":[{\"_key\":\"a18b653f83180\",\"_type\":\"span\",\"marks\":[],\"text\":\"Many brands clean, organize, and prepare their data with identity management tools, which supports precise targeting and segmentation. The Braze Data Platform offers turnkey integrations that enable companies to combine their insights with information from other data sources to act on user behavior in the moment. 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With new data tagging and reporting functionality, we expect marketers to be able to monitor and optimize their data collection, utilization, and health in connection with Braze Catalogs, and other aspects of Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"015076a75b89\",\"_type\":\"block\",\"children\":[{\"_key\":\"015076a75b890\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Data Distribution: Optimize your business workflows and drive continuous innovation with data sharing\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"wkraqXUN\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-68bcbac62e4e7cd76a097ca648f09386b2c7454b-2400x1256-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"4b6f4edad5c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b6f4edad5c90\",\"_type\":\"span\",\"marks\":[],\"text\":\"It's no longer enough to just ingest data—brands need to be able to easily derive insights, both within their customer engagement platform and in their preferred third-party systems. The Braze Data Platform helps to address this key need by making it easy to quickly and securely send product, engagement, and customer data wherever it needs to go (e.g. a data warehouse, CDP, or other preferred tools for deeper analysis). Braze provides flexible export options, including our Braze Currents high-volume data export feature, Snowflake Secure Data Sharing, or via the Braze solution's enterprise-grade APIs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"63fcbd0bbad9\",\"_type\":\"block\",\"children\":[{\"_key\":\"63fcbd0bbad90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Because different brands have different needs when it comes to their data technology and workflows, Braze continuously engages with our customers to understand and prioritize ecosystem integrations that map to their preferred data sources and destinations. Building out these turnkey partner integrations provides brands with easy access and streamlined workflows to access the tools that work best for them. That makes it possible for companies to unearth actionable insights and strategic trends within Braze via cloud data platforms and data warehouses (e.g.Amazon Redshift from Amazon Web Services (AWS), Databricks and Snowflake), CDPs (e.g. Amperity, Amplitude, Census, Hightouch, mParticle, Rudderstack, Simon Data, Tealium, Treasure Data and Twilio Segment), and analytics technologies (e.g. Amplitude, Contentsquare, Mixpanel, and Snowplow), then take action in Braze or other parts of their marketing tech stack.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bea0472116ef\",\"_type\":\"block\",\"children\":[{\"_key\":\"bea0472116ef0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze is meeting brands wherever they are on their data journeys\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"271ee9d586f4\",\"_type\":\"block\",\"children\":[{\"_key\":\"271ee9d586f40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Every brand is on a journey to better collect, understand, and act on their data—and each one is at a different place on that journey. No matter where your company falls, Braze is committed to providing the tools you need to thrive in today’s increasingly data-driven marketing landscape.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ac5bdf74df92\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac5bdf74df920\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Data Platform's composable design makes it easier to use the products and features you need to support seamless marketing workflows and take advantage of a unified data ecosystem. By blending powerful, extensible APIs with out-of-the-box integrations with leading data and marketing technology solutions, Braze helps brands consistently deliver meaningful, contextually relevant experiences to their customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9c8998849fc3\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c8998849fc30\",\"_type\":\"span\",\"marks\":[],\"text\":\"To learn more about how the Braze Data Platform can enhance your customer engagement efforts, talk to your Braze Customer Success Manager or \"},{\"_key\":\"9c8998849fc31\",\"_type\":\"span\",\"marks\":[\"ba7f2a24ce80\"],\"text\":\"contact our sales team\"},{\"_key\":\"9c8998849fc32\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"ba7f2a24ce80\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-397\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"319113e11886\",\"_type\":\"block\",\"children\":[{\"_key\":\"319113e118860\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"41d8209270ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"41d8209270ac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a9d0e2e29f1\",\"_type\":\"block\",\"children\":[{\"_key\":\"7a9d0e2e29f10\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c82fda182bb7\",\"_type\":\"block\",\"children\":[{\"_key\":\"c82fda182bb70\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$36\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/3d4506b761da20bcec3f4f7a368a702bf6f98808-1200x800.png\",\"publishedDate\":\"2024-07-11T09:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ae63a8442253aa72d21d90fa172f098b885fad82-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Today, we’re introducing the Braze Data Platform : A comprehensive, composable set of new and existing Braze capabilities and partner integrations available in our customer engagement solution, designed to help marketers leverage data to deliver more impactful, scalable customer experiences powered by Braze.\",\"pageTitle\":\"Introducing the Braze Data Platform\",\"slug\":{\"current\":\"braze-data-platform-announcement\"}},\"title\":\"Introducing the Braze Data Platform\"},{\"_id\":\"imported-craft-83695\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"04d069e4643a\",\"_type\":\"block\",\"children\":[{\"_key\":\"04d069e4643a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Twitter can provide a wealth of information about the topics you care about, filling your feed with up-to-the-minute news, or it can just be a lot of noise. The key, of course, is following the right accounts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a44157191d68\",\"_type\":\"block\",\"children\":[{\"_key\":\"a44157191d680\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’ve sifted through thousands of influencers to find 14 who will help make you smarter about mobile marketing, in 140 characters or less. Enjoy getting to know these mobile leaders, IoT experts, design purists, search engine nerds, and all-around well-read business leaders. Their insights and perspectives will make your Twitter newsfeed a trusted source for what matters the most in mobile right now.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6e9d525513f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e9d525513f80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Andrew Chen\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a672dc8e92bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"a672dc8e92bd0\",\"_type\":\"span\",\"marks\":[\"0ce652418947\",\"strong\"],\"text\":\"@andrewchen\"}],\"markDefs\":[{\"_key\":\"0ce652418947\",\"_type\":\"link\",\"href\":\"https://twitter.com/andrewchen\"}],\"style\":\"normal\"},{\"_key\":\"b50bb69b1f60\",\"_type\":\"block\",\"children\":[{\"_key\":\"b50bb69b1f600\",\"_type\":\"span\",\"marks\":[],\"text\":\"🔑 \"},{\"_key\":\"b50bb69b1f601\",\"_type\":\"span\",\"marks\":[\"ddd5c3738db9\"],\"text\":\"@andrewchen\"},{\"_key\":\"b50bb69b1f602\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"b50bb69b1f603\",\"_type\":\"span\",\"marks\":[\"fbd812b03220\"],\"text\":\"https://t.co/kWz9rHzflL\"},{\"_key\":\"b50bb69b1f604\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"b50bb69b1f605\",\"_type\":\"span\",\"marks\":[\"8d75e66fad4f\"],\"text\":\"pic.twitter.com/MCORbH3Xqt\"},{\"_key\":\"b50bb69b1f606\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\\n\\n\\n— Product Hunt Keys (@ProductHuntKeys) \"},{\"_key\":\"b50bb69b1f607\",\"_type\":\"span\",\"marks\":[\"bb5bd13c9e34\"],\"text\":\"April 8, 2016\"}],\"markDefs\":[{\"_key\":\"ddd5c3738db9\",\"_type\":\"link\",\"href\":\"https://twitter.com/andrewchen\"},{\"_key\":\"fbd812b03220\",\"_type\":\"link\",\"href\":\"https://t.co/kWz9rHzflL\"},{\"_key\":\"8d75e66fad4f\",\"_type\":\"link\",\"href\":\"https://t.co/MCORbH3Xqt\"},{\"_key\":\"bb5bd13c9e34\",\"_type\":\"link\",\"href\":\"https://twitter.com/ProductHuntKeys/status/718532221024530432\"}],\"style\":\"blockquote\"},{\"_key\":\"829804e34fe9\",\"_type\":\"block\",\"children\":[{\"_key\":\"829804e34fe90\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"92dc3b106e7d\",\"_type\":\"block\",\"children\":[{\"_key\":\"92dc3b106e7d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The head of Growth at Uber, Andrew Chen is a \"},{\"_key\":\"92dc3b106e7d1\",\"_type\":\"span\",\"marks\":[\"9469cd6ef056\"],\"text\":\"LinkedIn Influencer\"},{\"_key\":\"92dc3b106e7d2\",\"_type\":\"span\",\"marks\":[],\"text\":\", who writes about mobile marketing on \"},{\"_key\":\"92dc3b106e7d3\",\"_type\":\"span\",\"marks\":[\"95b44ba24df4\"],\"text\":\"andrewchen.co\"},{\"_key\":\"92dc3b106e7d4\",\"_type\":\"span\",\"marks\":[],\"text\":\" and who tweets what he’s reading. (And he’s well-read.) Follow him if you want to learn about what’s truly driving success and innovation in the mobile age on a range of topics, including everything from startup culture and venture capital to product marketing and content strategy.\"}],\"markDefs\":[{\"_key\":\"9469cd6ef056\",\"_type\":\"link\",\"href\":\"https://www.linkedin.com/today/author/0_0LiTxK9GGvF716oh9BE17f?trk=prof-sm\"},{\"_key\":\"95b44ba24df4\",\"_type\":\"link\",\"href\":\"http://andrewchen.co/\"}],\"style\":\"normal\"},{\"_key\":\"f1216ff75456\",\"_type\":\"block\",\"children\":[{\"_key\":\"f1216ff754560\",\"_type\":\"span\",\"marks\":[],\"text\":\"Peggy Anne Salz\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0795a1d8ffd2\",\"_type\":\"block\",\"children\":[{\"_key\":\"0795a1d8ffd20\",\"_type\":\"span\",\"marks\":[\"1f7868da23b1\",\"strong\"],\"text\":\"@peggyanne\"}],\"markDefs\":[{\"_key\":\"1f7868da23b1\",\"_type\":\"link\",\"href\":\"https://twitter.com/peggyanne\"}],\"style\":\"normal\"},{\"_key\":\"65a97e89ab60\",\"_type\":\"block\",\"children\":[{\"_key\":\"65a97e89ab600\",\"_type\":\"span\",\"marks\":[],\"text\":\"This year will see more \"},{\"_key\":\"65a97e89ab601\",\"_type\":\"span\",\"marks\":[\"beceb20038ca\"],\"text\":\"#games\"},{\"_key\":\"65a97e89ab602\",\"_type\":\"span\",\"marks\":[],\"text\":\" \u0026 \"},{\"_key\":\"65a97e89ab603\",\"_type\":\"span\",\"marks\":[\"4aa56155c292\"],\"text\":\"#MobileApp\"},{\"_key\":\"65a97e89ab604\",\"_type\":\"span\",\"marks\":[],\"text\":\" companies act like brands, read my latest \"},{\"_key\":\"65a97e89ab605\",\"_type\":\"span\",\"marks\":[\"53f574145cc9\"],\"text\":\"@Forbes\"},{\"_key\":\"65a97e89ab606\",\"_type\":\"span\",\"marks\":[],\"text\":\" article here \"},{\"_key\":\"65a97e89ab607\",\"_type\":\"span\",\"marks\":[\"e27c7f8d2358\"],\"text\":\"https://t.co/cM6A781eSJ\"},{\"_key\":\"65a97e89ab608\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\\n\\n\\n— peggy anne salz (@peggyanne) \"},{\"_key\":\"65a97e89ab609\",\"_type\":\"span\",\"marks\":[\"acaf97f43d67\"],\"text\":\"March 29, 2016\"}],\"markDefs\":[{\"_key\":\"beceb20038ca\",\"_type\":\"link\",\"href\":\"https://twitter.com/hashtag/games?src=hash\"},{\"_key\":\"4aa56155c292\",\"_type\":\"link\",\"href\":\"https://twitter.com/hashtag/MobileApp?src=hash\"},{\"_key\":\"53f574145cc9\",\"_type\":\"link\",\"href\":\"https://twitter.com/Forbes\"},{\"_key\":\"e27c7f8d2358\",\"_type\":\"link\",\"href\":\"https://t.co/cM6A781eSJ\"},{\"_key\":\"acaf97f43d67\",\"_type\":\"link\",\"href\":\"https://twitter.com/peggyanne/status/714837173917376512\"}],\"style\":\"blockquote\"},{\"_key\":\"fc7d5fe938fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc7d5fe938fb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a1622d43b626\",\"_type\":\"block\",\"children\":[{\"_key\":\"a1622d43b6260\",\"_type\":\"span\",\"marks\":[],\"text\":\"Peggy Anne Salz is a subject matter expert in all things mobile and her tweets stick to this topic and this topic alone, providing continuity and depth. 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Social influencer and industry thought leader Tamara McCleary, who runs her own consulting business around company branding and the importance of relationship marketing, tweets and retweets about these topics at rapid-fire pace, having published 50K tweets since 2014. You can look forward to a handful of inspirational quotes as well.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5c024b0b4e33\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c024b0b4e330\",\"_type\":\"span\",\"marks\":[],\"text\":\"Luke Wroblewski\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"62fa44a4ae00\",\"_type\":\"block\",\"children\":[{\"_key\":\"62fa44a4ae000\",\"_type\":\"span\",\"marks\":[\"1ad42c31c90e\",\"strong\"],\"text\":\"@lukew\"}],\"markDefs\":[{\"_key\":\"1ad42c31c90e\",\"_type\":\"link\",\"href\":\"https://twitter.com/lukew/\"}],\"style\":\"normal\"},{\"_key\":\"eb92b719560d\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb92b719560d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"why notifications (on the wrist)? \"},{\"_key\":\"eb92b719560d1\",\"_type\":\"span\",\"marks\":[\"f587497c1005\"],\"text\":\"pic.twitter.com/T70hX1JvuZ\"},{\"_key\":\"eb92b719560d2\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\\n\\n\\n— Luke Wroblewski (@lukew) \"},{\"_key\":\"eb92b719560d3\",\"_type\":\"span\",\"marks\":[\"95a5cb4098c8\"],\"text\":\"March 28, 2016\"}],\"markDefs\":[{\"_key\":\"f587497c1005\",\"_type\":\"link\",\"href\":\"https://t.co/T70hX1JvuZ\"},{\"_key\":\"95a5cb4098c8\",\"_type\":\"link\",\"href\":\"https://twitter.com/lukew/status/714534019216441344\"}],\"style\":\"blockquote\"},{\"_key\":\"3cb5162e419f\",\"_type\":\"block\",\"children\":[{\"_key\":\"3cb5162e419f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ce5d8c3311d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce5d8c3311d40\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fdf762a29cef\",\"_type\":\"block\",\"children\":[{\"_key\":\"fdf762a29cef0\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you find yourself obsessing over the design of mobile devices, apps, and websites, you’re in good company with Luke Wroblewski, a product director at Google and the author of \"},{\"_key\":\"fdf762a29cef1\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Mobile First\"},{\"_key\":\"fdf762a29cef2\",\"_type\":\"span\",\"marks\":[],\"text\":\". As \"},{\"_key\":\"fdf762a29cef3\",\"_type\":\"span\",\"marks\":[\"4d4233986d95\"],\"text\":\"@lukew\"},{\"_key\":\"fdf762a29cef4\",\"_type\":\"span\",\"marks\":[],\"text\":\", he shares insights in the form of easy-to-read infographics on how small tweaks can have a real impact on your business. Occasional plugs for Google and digs at Apple come with the territory.\"}],\"markDefs\":[{\"_key\":\"4d4233986d95\",\"_type\":\"link\",\"href\":\"https://twitter.com/lukew/\"}],\"style\":\"normal\"},{\"_key\":\"32b025c6b521\",\"_type\":\"block\",\"children\":[{\"_key\":\"32b025c6b5210\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rand Fishkin\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"5d7c3b2b51f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d7c3b2b51f90\",\"_type\":\"span\",\"marks\":[\"21b13a8018e7\",\"strong\"],\"text\":\"@randfish\"}],\"markDefs\":[{\"_key\":\"21b13a8018e7\",\"_type\":\"link\",\"href\":\"https://twitter.com/randfish\"}],\"style\":\"normal\"},{\"_key\":\"e43d47528a61\",\"_type\":\"block\",\"children\":[{\"_key\":\"e43d47528a610\",\"_type\":\"span\",\"marks\":[],\"text\":\"Apps are huge, but they’re also, increasingly, winner-takes-all, not anyone-can-compete: \"},{\"_key\":\"e43d47528a611\",\"_type\":\"span\",\"marks\":[\"200cab495db4\"],\"text\":\"https://t.co/W56OO72f5m\"},{\"_key\":\"e43d47528a612\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"e43d47528a613\",\"_type\":\"span\",\"marks\":[\"ce4d545c4663\"],\"text\":\"pic.twitter.com/74TAcmsAEP\"},{\"_key\":\"e43d47528a614\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\\n\\n\\n— Rand Fishkin (@randfish) \"},{\"_key\":\"e43d47528a615\",\"_type\":\"span\",\"marks\":[\"ea35ee8937b9\"],\"text\":\"March 12, 2016\"}],\"markDefs\":[{\"_key\":\"200cab495db4\",\"_type\":\"link\",\"href\":\"https://t.co/W56OO72f5m\"},{\"_key\":\"ce4d545c4663\",\"_type\":\"link\",\"href\":\"https://t.co/74TAcmsAEP\"},{\"_key\":\"ea35ee8937b9\",\"_type\":\"link\",\"href\":\"https://twitter.com/randfish/status/708525506094886912\"}],\"style\":\"blockquote\"},{\"_key\":\"8312ce5cba5f\",\"_type\":\"block\",\"children\":[{\"_key\":\"8312ce5cba5f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ccf61ebf0494\",\"_type\":\"block\",\"children\":[{\"_key\":\"ccf61ebf04940\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the founder of Moz, a platform for search engine, content, and Twitter marketing, Rand Fishkin shares his up-to-the-minute thinking on all of the above. But don’t plan on learning how to game search engines, or Twitter, for that matter. Instead, you’ll get his honest opinions about how changes to search and social algorithms could impact marketers, and steps to take to stay abreast of the changes. Don’t be surprised by the links out to Moz, and some personal stuff you may decide to tune out.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e9ed5bc73069\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9ed5bc730690\",\"_type\":\"span\",\"marks\":[],\"text\":\"John Legere\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e291621b0bc4\",\"_type\":\"block\",\"children\":[{\"_key\":\"e291621b0bc40\",\"_type\":\"span\",\"marks\":[\"5601dcb764b9\",\"strong\"],\"text\":\"@JohnLegere\"}],\"markDefs\":[{\"_key\":\"5601dcb764b9\",\"_type\":\"link\",\"href\":\"https://twitter.com/JohnLegere\"}],\"style\":\"normal\"},{\"_key\":\"ce5c56605c94\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce5c56605c940\",\"_type\":\"span\",\"marks\":[],\"text\":\"Don’t let one bot spoil the whole bunch! \"},{\"_key\":\"ce5c56605c941\",\"_type\":\"span\",\"marks\":[\"7b410ea8e7a6\"],\"text\":\"#f8\"},{\"_key\":\"ce5c56605c942\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"ce5c56605c943\",\"_type\":\"span\",\"marks\":[\"9a823c56abee\"],\"text\":\"https://t.co/5M7PqwOXTd\"},{\"_key\":\"ce5c56605c944\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\\n\\n\\n— John Legere (@JohnLegere) \"},{\"_key\":\"ce5c56605c945\",\"_type\":\"span\",\"marks\":[\"450c5d53d6aa\"],\"text\":\"April 11, 2016\"}],\"markDefs\":[{\"_key\":\"7b410ea8e7a6\",\"_type\":\"link\",\"href\":\"https://twitter.com/hashtag/f8?src=hash\"},{\"_key\":\"9a823c56abee\",\"_type\":\"link\",\"href\":\"https://t.co/5M7PqwOXTd\"},{\"_key\":\"450c5d53d6aa\",\"_type\":\"link\",\"href\":\"https://twitter.com/JohnLegere/status/719580347323838466\"}],\"style\":\"blockquote\"},{\"_key\":\"0f5b041b67fa\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f5b041b67fa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9620f913dd22\",\"_type\":\"block\",\"children\":[{\"_key\":\"9620f913dd220\",\"_type\":\"span\",\"marks\":[],\"text\":\"While the T-Mobile mogul is nothing if not controversial, John Legere’s presence (2.28 million followers) puts him not just in the realm of mobile influencers but in the world of Twitter celebrities. He even has his own \"},{\"_key\":\"9620f913dd221\",\"_type\":\"span\",\"marks\":[\"b4c17c714d07\"],\"text\":\"Twitter emoji\"},{\"_key\":\"9620f913dd222\",\"_type\":\"span\",\"marks\":[],\"text\":\", which is \"},{\"_key\":\"9620f913dd223\",\"_type\":\"span\",\"marks\":[\"ad06145b20dc\"],\"text\":\"generating a controversy\"},{\"_key\":\"9620f913dd224\",\"_type\":\"span\",\"marks\":[],\"text\":\" of its own. Follow him on Twitter, and you’ll see how he engages with real customers, updates about his company’s strategy, a lot of flak for his competitors (AT\u0026T and Verizon), and his straight-up opinions about the latest advancements in the industries of mobile, social, AI, and VR.\"}],\"markDefs\":[{\"_key\":\"b4c17c714d07\",\"_type\":\"link\",\"href\":\"http://www.digitaltrends.com/social-media/john-legere-twitter-emoji/\"},{\"_key\":\"ad06145b20dc\",\"_type\":\"link\",\"href\":\"http://thenextweb.com/twitter/2016/03/29/earth-twitter-give-t-mobiles-john-legere-emoji/#gref\"}],\"style\":\"normal\"},{\"_key\":\"28acd26f46bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"28acd26f46bb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Vanessa Estorach\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a3a1a428bc2b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3a1a428bc2b0\",\"_type\":\"span\",\"marks\":[\"699458d8fb67\",\"strong\"],\"text\":\"@vestorach\"}],\"markDefs\":[{\"_key\":\"699458d8fb67\",\"_type\":\"link\",\"href\":\"https://twitter.com/vestorach\"}],\"style\":\"normal\"},{\"_key\":\"5a486bc872a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a486bc872a50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Is it going to be the next \"},{\"_key\":\"5a486bc872a51\",\"_type\":\"span\",\"marks\":[\"56dfaac12f67\"],\"text\":\"#Google\"},{\"_key\":\"5a486bc872a52\",\"_type\":\"span\",\"marks\":[],\"text\":\"+? Google is building a livestreaming app to take on \"},{\"_key\":\"5a486bc872a53\",\"_type\":\"span\",\"marks\":[\"0769a46c3b0e\"],\"text\":\"#Periscope\"},{\"_key\":\"5a486bc872a54\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"5a486bc872a55\",\"_type\":\"span\",\"marks\":[\"435efc07d66c\"],\"text\":\"https://t.co/swTQzDDyDv\"},{\"_key\":\"5a486bc872a56\",\"_type\":\"span\",\"marks\":[],\"text\":\" vía \"},{\"_key\":\"5a486bc872a57\",\"_type\":\"span\",\"marks\":[\"96c3c6fe69c3\"],\"text\":\"@VentureBeat\"},{\"_key\":\"5a486bc872a58\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\\n\\n\\n— Vanessa Estorach (@vestorach) \"},{\"_key\":\"5a486bc872a59\",\"_type\":\"span\",\"marks\":[\"d088713b098e\"],\"text\":\"March 24, 2016\"}],\"markDefs\":[{\"_key\":\"56dfaac12f67\",\"_type\":\"link\",\"href\":\"https://twitter.com/hashtag/Google?src=hash\"},{\"_key\":\"0769a46c3b0e\",\"_type\":\"link\",\"href\":\"https://twitter.com/hashtag/Periscope?src=hash\"},{\"_key\":\"435efc07d66c\",\"_type\":\"link\",\"href\":\"https://t.co/swTQzDDyDv\"},{\"_key\":\"96c3c6fe69c3\",\"_type\":\"link\",\"href\":\"https://twitter.com/VentureBeat\"},{\"_key\":\"d088713b098e\",\"_type\":\"link\",\"href\":\"https://twitter.com/vestorach/status/713000328900304896\"}],\"style\":\"blockquote\"},{\"_key\":\"257cc32a57b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"257cc32a57b40\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d355bdd8ba76\",\"_type\":\"block\",\"children\":[{\"_key\":\"d355bdd8ba760\",\"_type\":\"span\",\"marks\":[],\"text\":\"For a more global perspective on mobile, follow the Barcelona-based Vanessa Estorach, co-founder of \"},{\"_key\":\"d355bdd8ba761\",\"_type\":\"span\",\"marks\":[\"df2c9d602583\"],\"text\":\"@women_in_mobile\"},{\"_key\":\"d355bdd8ba762\",\"_type\":\"span\",\"marks\":[],\"text\":\" and CEO of the mobile marketing strategy firm e-growing, whose bilingual (Spanish and English) tweets share what she’s reading and give a glimpse of the industry events (#AppPromotionSummit, #MobileMoments, #MWC, and more) she’s presenting at and attending.\"}],\"markDefs\":[{\"_key\":\"df2c9d602583\",\"_type\":\"link\",\"href\":\"https://twitter.com/women_in_mobile\"}],\"style\":\"normal\"},{\"_key\":\"f51bb514dc85\",\"_type\":\"block\",\"children\":[{\"_key\":\"f51bb514dc850\",\"_type\":\"span\",\"marks\":[],\"text\":\"David Berkowitz\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c2a3eb56ee23\",\"_type\":\"block\",\"children\":[{\"_key\":\"c2a3eb56ee230\",\"_type\":\"span\",\"marks\":[\"83e9000196b6\",\"strong\"],\"text\":\"@dberkowitz\"}],\"markDefs\":[{\"_key\":\"83e9000196b6\",\"_type\":\"link\",\"href\":\"https://twitter.com/dberkowitz\"}],\"style\":\"normal\"},{\"_key\":\"0c5af4e937ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c5af4e937ab0\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"},{\"_key\":\"0c5af4e937ab1\",\"_type\":\"span\",\"marks\":[\"ab902febbdf0\"],\"text\":\"@nokia\"},{\"_key\":\"0c5af4e937ab2\",\"_type\":\"span\",\"marks\":[],\"text\":\" demos speed of 5G and latency without it \"},{\"_key\":\"0c5af4e937ab3\",\"_type\":\"span\",\"marks\":[\"bedd7e780194\"],\"text\":\"#MWC16\"},{\"_key\":\"0c5af4e937ab4\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"0c5af4e937ab5\",\"_type\":\"span\",\"marks\":[\"f7618baa3628\"],\"text\":\"#SMGatMWC\"},{\"_key\":\"0c5af4e937ab6\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"0c5af4e937ab7\",\"_type\":\"span\",\"marks\":[\"4d6c8e631a90\"],\"text\":\"pic.twitter.com/rpGYvviWBg\"},{\"_key\":\"0c5af4e937ab8\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\\n\\n\\n— David Berkowitz (@dberkowitz) \"},{\"_key\":\"0c5af4e937ab9\",\"_type\":\"span\",\"marks\":[\"625a076ce0f3\"],\"text\":\"February 22, 2016\"}],\"markDefs\":[{\"_key\":\"ab902febbdf0\",\"_type\":\"link\",\"href\":\"https://twitter.com/nokia\"},{\"_key\":\"bedd7e780194\",\"_type\":\"link\",\"href\":\"https://twitter.com/hashtag/MWC16?src=hash\"},{\"_key\":\"f7618baa3628\",\"_type\":\"link\",\"href\":\"https://twitter.com/hashtag/SMGatMWC?src=hash\"},{\"_key\":\"4d6c8e631a90\",\"_type\":\"link\",\"href\":\"https://t.co/rpGYvviWBg\"},{\"_key\":\"625a076ce0f3\",\"_type\":\"link\",\"href\":\"https://twitter.com/dberkowitz/status/701802807905615873\"}],\"style\":\"blockquote\"},{\"_key\":\"952c826a5c7f\",\"_type\":\"block\",\"children\":[{\"_key\":\"952c826a5c7f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"763df81040ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"763df81040ca0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Following @dberkowitz may only exacerbate the FOMO you experience when you feel like you’re the only one who’s not going to must-attend industry events like SXSW, Mobile World Congress, and CES. If you can live with the envy, then there’s lots to enjoy in David Berkowitz’s behind-the-scenes tweets and Periscopes. As the CMO at the agency MRY and a contributor to Ad Age, expect a minimal amount of self-promotion, alongside mobile, VR, and IoT marketing insights.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"41bf4a6dc2e9\",\"_type\":\"block\",\"children\":[{\"_key\":\"41bf4a6dc2e90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Christina Richards\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"77244fabe454\",\"_type\":\"block\",\"children\":[{\"_key\":\"77244fabe4540\",\"_type\":\"span\",\"marks\":[\"6142080d2182\",\"strong\"],\"text\":\"@mobile_iot\"}],\"markDefs\":[{\"_key\":\"6142080d2182\",\"_type\":\"link\",\"href\":\"https://twitter.com/mobile_iot\"}],\"style\":\"normal\"},{\"_key\":\"1cd3101e1ad5\",\"_type\":\"block\",\"children\":[{\"_key\":\"1cd3101e1ad50\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Top 3 Trends in Mobile Innovation from \"},{\"_key\":\"1cd3101e1ad51\",\"_type\":\"span\",\"marks\":[\"2a8c710ab3db\"],\"text\":\"#IBMInterConnect\"},{\"_key\":\"1cd3101e1ad52\",\"_type\":\"span\",\"marks\":[],\"text\":\" 2016″ \"},{\"_key\":\"1cd3101e1ad53\",\"_type\":\"span\",\"marks\":[\"492a588d1dbe\"],\"text\":\"#Cloudminds\"},{\"_key\":\"1cd3101e1ad54\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"1cd3101e1ad55\",\"_type\":\"span\",\"marks\":[\"d7344746cb00\"],\"text\":\"#IoT\"},{\"_key\":\"1cd3101e1ad56\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"1cd3101e1ad57\",\"_type\":\"span\",\"marks\":[\"194dd274b9df\"],\"text\":\"#TechBlaze\"},{\"_key\":\"1cd3101e1ad58\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"1cd3101e1ad59\",\"_type\":\"span\",\"marks\":[\"191af5311436\"],\"text\":\"https://t.co/yCH5L9wkEo\"},{\"_key\":\"1cd3101e1ad510\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"1cd3101e1ad511\",\"_type\":\"span\",\"marks\":[\"ce2dc947037f\"],\"text\":\"pic.twitter.com/8vsQ8JMoI1\"},{\"_key\":\"1cd3101e1ad512\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\\n\\n\\n— Christina Richards (@mobile_iot) \"},{\"_key\":\"1cd3101e1ad513\",\"_type\":\"span\",\"marks\":[\"b8289f8ad6e0\"],\"text\":\"March 9, 2016\"}],\"markDefs\":[{\"_key\":\"2a8c710ab3db\",\"_type\":\"link\",\"href\":\"https://twitter.com/hashtag/IBMInterConnect?src=hash\"},{\"_key\":\"492a588d1dbe\",\"_type\":\"link\",\"href\":\"https://twitter.com/hashtag/Cloudminds?src=hash\"},{\"_key\":\"d7344746cb00\",\"_type\":\"link\",\"href\":\"https://twitter.com/hashtag/IoT?src=hash\"},{\"_key\":\"194dd274b9df\",\"_type\":\"link\",\"href\":\"https://twitter.com/hashtag/TechBlaze?src=hash\"},{\"_key\":\"191af5311436\",\"_type\":\"link\",\"href\":\"https://t.co/yCH5L9wkEo\"},{\"_key\":\"ce2dc947037f\",\"_type\":\"link\",\"href\":\"https://t.co/8vsQ8JMoI1\"},{\"_key\":\"b8289f8ad6e0\",\"_type\":\"link\",\"href\":\"https://twitter.com/mobile_iot/status/707624807320281088\"}],\"style\":\"blockquote\"},{\"_key\":\"8ba6585631b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ba6585631b00\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5d25933a9c09\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d25933a9c090\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you’re passionate about equality and innovation in the mobile age, then Christina Richards, vice president of marketing at AOptix, is a must follow. She tweets as @mobile_iot about what advances are being made to bridge the digital divide, resources for fellow women in tech, what the impact of 5G will be, and the future of the Internet of Things and the security implications of living in a even more connected world.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b4e9ad827d93\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4e9ad827d930\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sarah Perez\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"acf4ace489c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"acf4ace489c80\",\"_type\":\"span\",\"marks\":[\"53a796aa8b5e\",\"strong\"],\"text\":\"@sarahintampa\"}],\"markDefs\":[{\"_key\":\"53a796aa8b5e\",\"_type\":\"link\",\"href\":\"https://twitter.com/sarahintampa/\"}],\"style\":\"normal\"},{\"_key\":\"83fed43bc0b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"83fed43bc0b10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Starbucks rolls out a more personalized mobile app along with a revamped Rewards program: \"},{\"_key\":\"83fed43bc0b11\",\"_type\":\"span\",\"marks\":[\"f629fab247a8\"],\"text\":\"https://t.co/eZ6gveHxfn\"},{\"_key\":\"83fed43bc0b12\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\\n\\n\\n— Sarah Perez (@sarahintampa) \"},{\"_key\":\"83fed43bc0b13\",\"_type\":\"span\",\"marks\":[\"ab17432e89a6\"],\"text\":\"April 12, 2016\"}],\"markDefs\":[{\"_key\":\"f629fab247a8\",\"_type\":\"link\",\"href\":\"https://t.co/eZ6gveHxfn\"},{\"_key\":\"ab17432e89a6\",\"_type\":\"link\",\"href\":\"https://twitter.com/sarahintampa/status/719891913957076992\"}],\"style\":\"blockquote\"},{\"_key\":\"ab48c1e345fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab48c1e345fb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b225a57e7ccc\",\"_type\":\"block\",\"children\":[{\"_key\":\"b225a57e7ccc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are the latest updates from the big players in mobile and mobile web—Apple, Google, Firefox, Microsoft, and social media apps, among them? Count on TechCrunch technology writer Sarah Perez to be among the first to write, and tweet, about them. She uses IFTTT to post most of her tweets, links to her TechCrunch bylines, so don’t expect her to reply right away if you respond to one of her tweets.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e52f8196f001\",\"_type\":\"block\",\"children\":[{\"_key\":\"e52f8196f0010\",\"_type\":\"span\",\"marks\":[],\"text\":\"Simon Khalaf\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"94cf6029551c\",\"_type\":\"block\",\"children\":[{\"_key\":\"94cf6029551c0\",\"_type\":\"span\",\"marks\":[\"c96c401807d8\",\"strong\"],\"text\":\"@simonkhalaf\"}],\"markDefs\":[{\"_key\":\"c96c401807d8\",\"_type\":\"link\",\"href\":\"https://twitter.com/Simonkhalaf\"}],\"style\":\"normal\"},{\"_key\":\"a82d47cad898\",\"_type\":\"block\",\"children\":[{\"_key\":\"a82d47cad8980\",\"_type\":\"span\",\"marks\":[],\"text\":\"The phone to phablet migration cycle will spur another growth year for Samsung and Apple\\n\\n\\n\\n— Simon Khalaf (@Simonkhalaf) \"},{\"_key\":\"a82d47cad8981\",\"_type\":\"span\",\"marks\":[\"54884aa0e234\"],\"text\":\"January 9, 2016\"}],\"markDefs\":[{\"_key\":\"54884aa0e234\",\"_type\":\"link\",\"href\":\"https://twitter.com/Simonkhalaf/status/685872984653864960\"}],\"style\":\"blockquote\"},{\"_key\":\"fbd5f5f9025c\",\"_type\":\"block\",\"children\":[{\"_key\":\"fbd5f5f9025c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"43556de1879f\",\"_type\":\"block\",\"children\":[{\"_key\":\"43556de1879f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Not all executives are great at translating the vision and insights they have as leaders IRL into a meaningful Twitter presence. While praising his colleagues at Yahoo! more than some may be interested in, Simon Khalaf, senior vice president at Yahoo! and the former president and CEO of Flurry, does give a peek under the hood of what his team is working on and what he thinks is working (and what’s not) in the mobile world.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5b0975671b0a\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b0975671b0a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Michael J. Becker\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b226d657a6df\",\"_type\":\"block\",\"children\":[{\"_key\":\"b226d657a6df0\",\"_type\":\"span\",\"marks\":[\"29543b6035b2\",\"strong\"],\"text\":\"@mobiledirect\"}],\"markDefs\":[{\"_key\":\"29543b6035b2\",\"_type\":\"link\",\"href\":\"https://twitter.com/mobiledirect\"}],\"style\":\"normal\"},{\"_key\":\"84f3b1ae5177\",\"_type\":\"block\",\"children\":[{\"_key\":\"84f3b1ae51770\",\"_type\":\"span\",\"marks\":[],\"text\":\"Domino’s DXP delivers pizza through Instagram-based games \"},{\"_key\":\"84f3b1ae51771\",\"_type\":\"span\",\"marks\":[\"ca285b554dfb\"],\"text\":\"https://t.co/nuUEOofyak\"},{\"_key\":\"84f3b1ae51772\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"84f3b1ae51773\",\"_type\":\"span\",\"marks\":[\"b0fcce46c01b\"],\"text\":\"pic.twitter.com/MA51wbSNuw\"},{\"_key\":\"84f3b1ae51774\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\\n\\n\\n— Michael J. Becker (@mobiledirect) \"},{\"_key\":\"84f3b1ae51775\",\"_type\":\"span\",\"marks\":[\"11057392a2a2\"],\"text\":\"March 31, 2016\"}],\"markDefs\":[{\"_key\":\"ca285b554dfb\",\"_type\":\"link\",\"href\":\"https://t.co/nuUEOofyak\"},{\"_key\":\"b0fcce46c01b\",\"_type\":\"link\",\"href\":\"https://t.co/MA51wbSNuw\"},{\"_key\":\"11057392a2a2\",\"_type\":\"link\",\"href\":\"https://twitter.com/mobiledirect/status/715588286744510464\"}],\"style\":\"blockquote\"},{\"_key\":\"a69b8d7b78b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"a69b8d7b78b60\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a13b092b51d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"a13b092b51d10\",\"_type\":\"span\",\"marks\":[],\"text\":\"How are—or should—companies be innovating in the mobile age? Co-founder of mCordis, a mobile consulting company, and a former board member of the Mobile Marketing Association, Michael J. Becker, tweets about how today’s advancements in technology are changing the very nature of marketing and how marketing teams and job responsibilities will be shaped in the future.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"13ee2db7808f\",\"_type\":\"block\",\"children\":[{\"_key\":\"13ee2db7808f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jeff Hasen\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7d6e07cfe7de\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d6e07cfe7de0\",\"_type\":\"span\",\"marks\":[\"3667d2d1be8a\",\"strong\"],\"text\":\"@JeffHasen\"}],\"markDefs\":[{\"_key\":\"3667d2d1be8a\",\"_type\":\"link\",\"href\":\"https://twitter.com/jeffhasen\"}],\"style\":\"normal\"},{\"_key\":\"ec00e4600d74\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec00e4600d740\",\"_type\":\"span\",\"marks\":[],\"text\":\"Have as yet unanswered email into my auto/house insurer asking abt increase in rates. In meantime, automated cross-sell email arrives. \"},{\"_key\":\"ec00e4600d741\",\"_type\":\"span\",\"marks\":[\"85d62fd18ea7\"],\"text\":\"#fail\"},{\"_key\":\"ec00e4600d742\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\\n\\n\\n— Jeff Hasen (@jeffhasen) \"},{\"_key\":\"ec00e4600d743\",\"_type\":\"span\",\"marks\":[\"ce36615bf95f\"],\"text\":\"April 4, 2016\"}],\"markDefs\":[{\"_key\":\"85d62fd18ea7\",\"_type\":\"link\",\"href\":\"https://twitter.com/hashtag/fail?src=hash\"},{\"_key\":\"ce36615bf95f\",\"_type\":\"link\",\"href\":\"https://twitter.com/jeffhasen/status/717060166894522368\"}],\"style\":\"blockquote\"},{\"_key\":\"ffbbf08f0e95\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffbbf08f0e950\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dab68245ae23\",\"_type\":\"block\",\"children\":[{\"_key\":\"dab68245ae230\",\"_type\":\"span\",\"marks\":[],\"text\":\"When a company’s apps, marketing automation messaging, and other points of contact with customers are flawed, they will notice, and they will take to social media to complain. One of the most knowledgeable and vocal champions of quality customer communications in the mobile, connected age is Jeff Hasen, founder of Gotta Mobilize and author of the book \"},{\"_key\":\"dab68245ae231\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"The Art of Mobile Persuasion. \"},{\"_key\":\"dab68245ae232\",\"_type\":\"span\",\"marks\":[],\"text\":\"Hasen live tweets the mistakes he encounters—as an airlines customer, patient, insured homeowner and driver, as an everyday person like you and me. Watch and learn as he gets businesses to respond and change. 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