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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to solutions partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/solutions-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to gale" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/solutions-partners/gale">GALE</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/solutions-partners"},{"@type":"ListItem","position":2,"name":"GALE","item":"https://www.braze.com/partners/solutions-partners/gale"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="GALE" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F27d9d2ee3529fd1b25f3756a143323d089962ab5-350x88.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F27d9d2ee3529fd1b25f3756a143323d089962ab5-350x88.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F27d9d2ee3529fd1b25f3756a143323d089962ab5-350x88.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">GALE</h2><div class="flex flex-col gap-3 md:flex-row"></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a href="https://www.gale.agency/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Solutions</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is GALE?</h3><div class="flex flex-col gap-6"><p>GALE is a Business Agency. We bring business insights to brand storytelling and activate across every channel. Founded in 2014, GALE has received top industry awards including Ad Age's A-List, Ad Age's Data & Analytics Agency of the Year, Adweek's Fastest Growing Agency, the Grand Effie and Adweek's Breakthrough Media Agency of the Year. Working as a Loyalty and CRM Agency of Record for many of our clients means that we can do more than just implement and deploy. We are a partner for every aspect of your journey.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/resources/articles">View More</a></div><div class="mb-10 flex flex-col sm:flex-row -mx-4"><a class="flex px-4 text-gray-900 hover:text-primary-700 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href="/resources/articles/customer-engagement-at-the-intersection-of-creativity-and-tech"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Left Brain, Right Brain: Customer Engagement at the Intersection of Creativity and Tech" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa943c22ad0dd12e4eb2e1b673ced82ea03169858-1400x700.jpg&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa943c22ad0dd12e4eb2e1b673ced82ea03169858-1400x700.jpg&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa943c22ad0dd12e4eb2e1b673ced82ea03169858-1400x700.jpg&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">4<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Left Brain, Right Brain: Customer Engagement at the Intersection of Creativity and Tech</h4><span class="text-sm font-bold text-gray-500">October 03, 2019</span></div></div></a></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use 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In a world of endless options and \"},{\"_key\":\"dac75d137dcb3\",\"_type\":\"span\",\"marks\":[\"bcfb9b71ef5c\"],\"text\":\"limitless distractions\"},{\"_key\":\"dac75d137dcb4\",\"_type\":\"span\",\"marks\":[],\"text\":\", loyalty has become an active choice that customers make with every brand interaction.\"}],\"markDefs\":[{\"_key\":\"3996488c2126\",\"_type\":\"link\",\"href\":\"https://blog.appboy.com/win-customer-loyalty/\"},{\"_key\":\"bcfb9b71ef5c\",\"_type\":\"link\",\"href\":\"https://blog.appboy.com/5-ways-grab-customers-attention-distracted-world/\"}],\"style\":\"normal\"},{\"_key\":\"197addc1eeb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"197addc1eeb90\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1c39f94e9fc9\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-4dc576e4cd0f15ffa5a54bea5673cb6d75ecdb0b-1024x683-jpg\",\"_type\":\"reference\"}},{\"_key\":\"7ef7a352534a\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ef7a352534a0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"(l-r:) WeWork’s Victoria Taylor and Sports Illustrated’s Krys Krycinski during the Loyalty By Association Panel\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"82b8f4a00517\",\"_type\":\"block\",\"children\":[{\"_key\":\"82b8f4a005170\",\"_type\":\"span\",\"marks\":[],\"text\":\"That change was the focus of a discussion during the \"},{\"_key\":\"82b8f4a005171\",\"_type\":\"span\",\"marks\":[\"2384e59052ae\"],\"text\":\"inaugural LTR conference\"},{\"_key\":\"82b8f4a005172\",\"_type\":\"span\",\"marks\":[],\"text\":\" earlier this month between Ben Leventhal, co-founder and CEO of \"},{\"_key\":\"82b8f4a005173\",\"_type\":\"span\",\"marks\":[\"00c02fc69c76\"],\"text\":\"Resy\"},{\"_key\":\"82b8f4a005174\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"82b8f4a005175\",\"_type\":\"span\",\"marks\":[\"4371fcd06098\"],\"text\":\"WeWork\"},{\"_key\":\"82b8f4a005176\",\"_type\":\"span\",\"marks\":[],\"text\":\" director of digital community Victoria Taylor, and Krys Krycinski, head of product at \"},{\"_key\":\"82b8f4a005177\",\"_type\":\"span\",\"marks\":[\"4093c4d36e1e\"],\"text\":\"Sports Illustrated\"},{\"_key\":\"82b8f4a005178\",\"_type\":\"span\",\"marks\":[],\"text\":\". Loyalty means reserving your time, energy, money, and passion for something, Taylor told the audience during \"},{\"_key\":\"82b8f4a005179\",\"_type\":\"span\",\"marks\":[\"cda555ad2218\"],\"text\":\"LTR\"},{\"_key\":\"82b8f4a0051710\",\"_type\":\"span\",\"marks\":[],\"text\":\"’s \"},{\"_key\":\"82b8f4a0051711\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Loyalty By Association\"},{\"_key\":\"82b8f4a0051712\",\"_type\":\"span\",\"marks\":[],\"text\":\" panel overseen by \"},{\"_key\":\"82b8f4a0051713\",\"_type\":\"span\",\"marks\":[\"03ea686156e6\"],\"text\":\"Siegel+Gale\"},{\"_key\":\"82b8f4a0051714\",\"_type\":\"span\",\"marks\":[],\"text\":\" CMO Margaret Molloy. “It’s making that conscious choice to reserve a resource for one particular thing.”\"}],\"markDefs\":[{\"_key\":\"2384e59052ae\",\"_type\":\"link\",\"href\":\"https://blog.appboy.com/relationships-marketing-human-behavior-and-gifs-a-big-day-at-ltr/\"},{\"_key\":\"00c02fc69c76\",\"_type\":\"link\",\"href\":\"http://resy.com/\"},{\"_key\":\"4371fcd06098\",\"_type\":\"link\",\"href\":\"http://www.wework.com/\"},{\"_key\":\"4093c4d36e1e\",\"_type\":\"link\",\"href\":\"http://www.si.com/\"},{\"_key\":\"cda555ad2218\",\"_type\":\"link\",\"href\":\"https://ltr.appboy.com/\"},{\"_key\":\"03ea686156e6\",\"_type\":\"link\",\"href\":\"http://www.siegelgale.com/\"}],\"style\":\"normal\"},{\"_key\":\"fdba03142ee0\",\"_type\":\"block\",\"children\":[{\"_key\":\"fdba03142ee00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mobile has made it possible for brands to build \"},{\"_key\":\"fdba03142ee01\",\"_type\":\"span\",\"marks\":[\"e21f8976c9e0\"],\"text\":\"personalized\"},{\"_key\":\"fdba03142ee02\",\"_type\":\"span\",\"marks\":[],\"text\":\" relationships with their customers on a massive scale, but it’s also made true global competition even easier. Customers can now order a product from \"},{\"_key\":\"fdba03142ee03\",\"_type\":\"span\",\"marks\":[\"8cc8dce91af0\"],\"text\":\"halfway around the globe\"},{\"_key\":\"fdba03142ee04\",\"_type\":\"span\",\"marks\":[],\"text\":\" if they don’t like the selection in the store they’re standing in. That puts a lot of pressure on brands to continually deliver superior experiences that will convince customers to become and stay loyal.\"}],\"markDefs\":[{\"_key\":\"e21f8976c9e0\",\"_type\":\"link\",\"href\":\"https://blog.appboy.com/be-the-trusted-advisor-personalizing-customer-outreach-the-right-way/\"},{\"_key\":\"8cc8dce91af0\",\"_type\":\"link\",\"href\":\"https://blog.appboy.com/be-a-genre-why-flexibility-and-cultural-awareness-are-essential-for-global-brands/\"}],\"style\":\"normal\"},{\"_key\":\"002da002ab73\",\"_type\":\"block\",\"children\":[{\"_key\":\"002da002ab730\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f3a23031af71\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-54eb90f0f296cd7fa80c1c82d6c927542e3ac900-1024x683-jpg\",\"_type\":\"reference\"}},{\"_key\":\"909a41713614\",\"_type\":\"block\",\"children\":[{\"_key\":\"909a417136140\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"(l-r:) Krycinski and Resy’s Ben Leventhal\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c6157266d793\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6157266d7930\",\"_type\":\"span\",\"marks\":[],\"text\":\"At \"},{\"_key\":\"c6157266d7931\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Sports Illustrated\"},{\"_key\":\"c6157266d7932\",\"_type\":\"span\",\"marks\":[],\"text\":\", ongoing customer loyalty is earned by acting on the feedback they receive from their most dedicated audience members. You can’t just create a product for a community and expect them to embrace it, Krycinski told attendees. By focusing on responses from these already loyal customers, the \"},{\"_key\":\"c6157266d7933\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Sports Illustrated\"},{\"_key\":\"c6157266d7934\",\"_type\":\"span\",\"marks\":[],\"text\":\" gets invaluable feedback on their brand experience–and, when they get something right, these superusers let the rest of their audience know. “Passion is contagious,” Krycinski said.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3ecadba37899\",\"_type\":\"block\",\"children\":[{\"_key\":\"3ecadba378990\",\"_type\":\"span\",\"marks\":[],\"text\":\"One thing that every brand needs to pay attention to when it comes to customer loyalty: \"},{\"_key\":\"3ecadba378991\",\"_type\":\"span\",\"marks\":[\"4daf18f5d89f\"],\"text\":\"their unique story\"},{\"_key\":\"3ecadba378992\",\"_type\":\"span\",\"marks\":[],\"text\":\". “There’s a tremendous renaissance happening around storytelling,” Resy’s Leventhal said. “The platforms we have to tell stories today are getting better and better.” And that creates a major opportunity for marketers to use the tools at their disposal–\"},{\"_key\":\"3ecadba378993\",\"_type\":\"span\",\"marks\":[\"f7f52df0547b\"],\"text\":\"advertisements\"},{\"_key\":\"3ecadba378994\",\"_type\":\"span\",\"marks\":[],\"text\":\", mobile messaging, \"},{\"_key\":\"3ecadba378995\",\"_type\":\"span\",\"marks\":[\"aec2d560cc55\"],\"text\":\"email\"},{\"_key\":\"3ecadba378996\",\"_type\":\"span\",\"marks\":[],\"text\":\", social media, and more–to connect emotionally with their customers, deepening their brand investment. “Telling a great story is imperative to win the hearts, minds, and future wallets of our customers,” Molloy agreed.\"}],\"markDefs\":[{\"_key\":\"4daf18f5d89f\",\"_type\":\"link\",\"href\":\"https://blog.appboy.com/tell-brand-story-3-tips-connecting-better-customers/\"},{\"_key\":\"f7f52df0547b\",\"_type\":\"link\",\"href\":\"http://insights.marinsoftware.com/mobile/re-engage-mobile-app-users-with-adwords/?utm_medium=social-media\u0026utm_source=blog\u0026utm_campaign=re-engage-mobile-app-users-031716\u0026trackid=70150000000KJtgAAS\"},{\"_key\":\"aec2d560cc55\",\"_type\":\"link\",\"href\":\"https://blog.appboy.com/mobile-email-best-practices/\"}],\"style\":\"normal\"},{\"_key\":\"8ff41ad7ca81\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ff41ad7ca810\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bfecb38b9dd2\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-aa744eacba1fd968a709d0d96f588db1111ccb76-1024x683-jpg\",\"_type\":\"reference\"}},{\"_key\":\"03d9afbc826d\",\"_type\":\"block\",\"children\":[{\"_key\":\"03d9afbc826d0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Siegel+Gale’s Margaret Molloy\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"827a40ac172e\",\"_type\":\"block\",\"children\":[{\"_key\":\"827a40ac172e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ultimately, loyalty goes both ways. “Leaders of great companies are thoughtful about loyalty,” Molloy told the audience. “Both the loyalty they can inspire and that they can show.” When customers engage with an brand, whether it’s through an app, on desktop, or in person, they’re investing some of their limited time and focus. The experience that they get in return impacts their willingness to invest more. Brands can show loyalty by respecting that investment and working to ensure that it’s not misplaced.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e97bd4c48b64\",\"_type\":\"block\",\"children\":[{\"_key\":\"e97bd4c48b640\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Loyalty isn’t just a point in time,” Molloy said. “It’s an ongoing connection to brand.” And nurturing that relationship will be a major undertaking for brands going forward.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"836967cde73e\",\"_type\":\"block\",\"children\":[{\"_key\":\"836967cde73e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"615269882ad9\",\"_type\":\"block\",\"children\":[{\"_key\":\"615269882ad90\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d422bace7699\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-f832ecaa04619ce474c5c2565f0e391563d127b2-1652x500-png\",\"_type\":\"reference\"}}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/cf31c878491757024d6b4880a4f7d514548dd122-1250x600.jpg\",\"publishedDate\":\"2015-11-15T08:00:00-05:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cf31c878491757024d6b4880a4f7d514548dd122-1250x600-jpg\",\"_type\":\"reference\"}},\"pageDescription\":\"There was a time when delivering the best product or service was enough to inspire strong, sometimes life-long customer loyalty. That’s changed. In a worldLearn More \u003e\",\"pageTitle\":\"Customer Loyalty: Earn It Day by Day and Session by Session\",\"slug\":{\"current\":\"customer-loyalty-earn-it-day-by-day-and-session-by-session\"}},\"title\":\"Customer Loyalty: Earn It Day by Day and Session by Session\"},{\"_id\":\"imported-craft-8812\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"48c0045d73c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"48c0045d73c50\",\"_type\":\"span\",\"marks\":[],\"text\":\"For centuries, scientists have been fascinated by the differences between the two hemispheres of the human brain. And while the notion that the left side of the brain concerns itself with logic and mathematical thought while the right side of the brain performs more creative tasks may be \"},{\"_key\":\"48c0045d73c51\",\"_type\":\"span\",\"marks\":[\"02eed18acb4d\"],\"text\":\"something of an oversimplification\"},{\"_key\":\"48c0045d73c52\",\"_type\":\"span\",\"marks\":[],\"text\":\", it’s one that’s persisted for years and years. And just as many individuals struggle to balance their creativity and logical sides, the rise of mobile and a new landscape of engagement technologies has left a lot of companies looking for ways to use the tech at their disposal in ways that speak to the creative, the intuitive, \"},{\"_key\":\"48c0045d73c53\",\"_type\":\"span\",\"marks\":[\"ac1a0eac8012\"],\"text\":\"the human\"},{\"_key\":\"48c0045d73c54\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"02eed18acb4d\",\"_type\":\"link\",\"href\":\"https://www.health.harvard.edu/blog/right-brainleft-brain-right-2017082512222\"},{\"_key\":\"ac1a0eac8012\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12140\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"9cf1527fbeb6\",\"_type\":\"block\",\"children\":[{\"_key\":\"9cf1527fbeb60\",\"_type\":\"span\",\"marks\":[],\"text\":\"But what’s really possible when you bring these things together? And how can brands improve their customer engagement efforts once they have creativity and technology working side by side. To find out, Braze brought together leaders from a range of top agencies to do deep into the ways creativity and technology can work together to stimulate stronger engagement and deeper customer relationships. Here are four big takeaways:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5e628c6680c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"5e628c6680c40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. You have to support the right mix of personalities\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"37fda41678ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"37fda41678ac0\",\"_type\":\"span\",\"marks\":[\"f40d6946921c\"],\"text\":\"Winston Binch\"},{\"_key\":\"37fda41678ac1\",\"_type\":\"span\",\"marks\":[],\"text\":\"—chief brand and experience officer at Gale Partners—told us that, in his experience, left-brain and right-brain people don’t always get along. “But when you do have the right set of personalities in the room, magic happens,” Binch said. If you want to put together a group that can effectively collaborate on unique marketing ideas, you need to ensure a balanced mix of people from the logic side and the creative side.\"}],\"markDefs\":[{\"_key\":\"f40d6946921c\",\"_type\":\"link\",\"href\":\"https://adage.com/article/agency-news/winston-binch-becomes-chief-brand-and-experience-officer-mdcs-gale-partners/2183846\"}],\"style\":\"normal\"},{\"_key\":\"ade915a04b34\",\"_type\":\"block\",\"children\":[{\"_key\":\"ade915a04b340\",\"_type\":\"span\",\"marks\":[],\"text\":\"But how can brands find a set of tools that can be used effectively by this unique mix of personalities. Al Harnisch, former VP of Growth at Prolific Interactive, told us that it all comes down to \"},{\"_key\":\"ade915a04b341\",\"_type\":\"span\",\"marks\":[\"4c7c6f190e79\"],\"text\":\"building cross-functional teams\"},{\"_key\":\"ade915a04b342\",\"_type\":\"span\",\"marks\":[],\"text\":\" that are capable of working closely together and communicating openly. You need to “understand what all their pain points are, their challenges in terms of how the tech is enabling them or not enabling them,” Harnisch said. Then you can start to reach a consensus and build a \"},{\"_key\":\"ade915a04b343\",\"_type\":\"span\",\"marks\":[\"098803e505ca\"],\"text\":\"unique technology stack\"},{\"_key\":\"ade915a04b344\",\"_type\":\"span\",\"marks\":[],\"text\":\" that’s capable of benefiting all sides of your company.\"}],\"markDefs\":[{\"_key\":\"4c7c6f190e79\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-24088\",\"_type\":\"reference\"}},{\"_key\":\"098803e505ca\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25086\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"4b35a35e5626\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b35a35e56260\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Without creativity, plumbing is just plumbing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d11adc32cdd7\",\"_type\":\"block\",\"children\":[{\"_key\":\"d11adc32cdd70\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Assuming everybody had the same infrastructure—the same plumbing, if you will—how do you communicate your brand?” asked Barbarian CEO \"},{\"_key\":\"d11adc32cdd71\",\"_type\":\"span\",\"marks\":[\"8cc308196b18\"],\"text\":\"Steven Moy\"},{\"_key\":\"d11adc32cdd72\",\"_type\":\"span\",\"marks\":[],\"text\":\". As the customer journey is increasingly disrupted across every touchpoint, teams often find themselves relying on their “plumbing” alone to craft and deliver \"},{\"_key\":\"d11adc32cdd73\",\"_type\":\"span\",\"marks\":[\"521834835d97\"],\"text\":\"personalized messaging\"},{\"_key\":\"d11adc32cdd74\",\"_type\":\"span\",\"marks\":[],\"text\":\" in connection with their brand. But prioritizing technology over actual creative thought can lead to issues.\"}],\"markDefs\":[{\"_key\":\"8cc308196b18\",\"_type\":\"link\",\"href\":\"https://www.adweek.com/agencies/barbarian-hires-r-ga-vet-as-ceo/\"},{\"_key\":\"521834835d97\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12249\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"cec22922b164\",\"_type\":\"block\",\"children\":[{\"_key\":\"cec22922b1640\",\"_type\":\"span\",\"marks\":[],\"text\":\"“My belief is smart targeting [and] personalization isn’t worth a dime unless you have something to say,” Binch told us. “The plumbing is super important, and I’m a huge believer in what data can do for business and AI, but we can’t forget about the magic. Without creativity, plumbing is just that—plumbing. A technology to take something from one place to another. To support truly powerful marketing experiences, your brand needs to your technology and your creative minds to work together in concert.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3956153d252e\",\"_type\":\"block\",\"children\":[{\"_key\":\"3956153d252e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Emotion still drives great messaging\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ac198bff1f9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac198bff1f9f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What’s a cheat code for connecting creativity to technology? For Binch, one word rises to the top: Emotion. Enhancing powerful technology with a helping of heart-stirring emotion is a winning way to engage your customers. And it’s a powerful way to imbue your customer engagement strategy with a human-centric feel.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"92214aaf8758\",\"_type\":\"block\",\"children\":[{\"_key\":\"92214aaf87580\",\"_type\":\"span\",\"marks\":[],\"text\":\"“I think in this day and age as marketers, we have to strive to really connect our tech products to emotion,” Binch said. “It’s not easy, and I think that’s why a lot of people steer away from it and want to go to the comfort of data and performance. But you really need people that can get in there, have emotional intelligence, and figure out how to make [consumers] feel something.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"25dd0e93e9de\",\"_type\":\"block\",\"children\":[{\"_key\":\"25dd0e93e9de0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. People come first\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0f2bd5012cbf\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f2bd5012cbf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brilliant customer engagement needs a real partnership between technology and the human side of things. “Looking at the whole journey, understanding the nuances of that, how that’s changing over time, is something that’s going to be very hard for a machine to do on its own,” Binch told us. Customer engagement still requires a marketer who is capable of empathizing with the customer in order to forge a powerful, lasting connection.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1230e6175e62\",\"_type\":\"block\",\"children\":[{\"_key\":\"1230e6175e620\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6f450a241cf5\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f450a241cf50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Want to learn more about the ways creativity can be a game changer in the agency world? 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