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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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href="/resources/articles/allergan-drives-success-with-braze-technical-account-management">How Allergan Aesthet...</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Resources","item":"https://www.braze.com/resources"},{"@type":"ListItem","position":2,"name":"Blog","item":"https://www.braze.com/resources/articles"},{"@type":"ListItem","position":3,"name":"How Allergan Aesthet...","item":"https://www.braze.com/resources/articles/allergan-drives-success-with-braze-technical-account-management"}]}</script><div class="mt-8 flex flex-col gap-6 sm:mt-12 md:flex-row md:pb-16"><div class="flex shrink-0 grow basis-0 flex-col gap-8"><h1 class="text-display-md font-bold text-white">How Allergan Aesthetics Teams Up with Braze Technical Account Management Services to Drive Success</h1><p class="flex gap-3 text-xs font-extrabold text-white"><span>Published on October 07, 2022</span><span>/</span><span>Last edited on October 07, 2022</span><span>/</span><span>4<!-- --> min read</span></p></div><div class="shrink-0 grow basis-0"><img alt="How Allergan Aesthetics Teams Up with Braze Technical Account Management Services to Drive Success" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="h-auto max-h-[352px] w-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe430b08fb3d0117f02eecc46ecdc020d5a76e38e-1500x1500.jpg&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe430b08fb3d0117f02eecc46ecdc020d5a76e38e-1500x1500.jpg&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe430b08fb3d0117f02eecc46ecdc020d5a76e38e-1500x1500.jpg&w=1200&q=75"/></div></div></div></div><div class="container py-[50px] md:py-24"><div class="flex flex-col gap-8 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class="flex flex-col gap-6 rounded-xl border border-gray-100 bg-gray-50 p-8"><span class="text-sm font-semibold text-gray-600">AUTHOR</span><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9a7f304ef4e5d9fd8fc21ff51065cd673a1599ed-4160x6240.jpg&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9a7f304ef4e5d9fd8fc21ff51065cd673a1599ed-4160x6240.jpg&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9a7f304ef4e5d9fd8fc21ff51065cd673a1599ed-4160x6240.jpg&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Christine Li</h6><div class="hidden min-h-[30px] border-r-2 border-gray-300 bg-gray-300 sm:block "></div><span class="text-md text-gray-900">Director, Marketing Technology for Allergan Data Labs</span></div></div></div><div class="flex flex-col gap-6"><p><a href="https://www.allerganaesthetics.com/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Allergan Aesthetics</a>, an AbbVie company, is the creator of world-leading medical aesthetics brands like BOTOX® Cosmetic, JUVÉDERM®, and SkinMedica®. In order to deliver digital marketing campaigns designed to drive engagement and loyalty, we rely on a finely tuned marketing technology stack comprised of Braze and other key platforms like <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to partners technology-partners: /segment" href="/partners/technology-partners/segment">Segment</a> and <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to partners technology-partners: /snowflake" href="/partners/technology-partners/snowflake">Snowflake</a>.</p><p>In support of our goal of connecting more users with our products, we introduced a new and powerful customer engagement program, <a href="https://www.allergandatalabs.com/alle" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Allē</a>, which provides a digital platform for all of the patients and consumers of our medical aesthetics products to learn more about these products, explore which options might be the best fit for them based on their individual goals, and to earn loyalty rewards for qualifying treatments.</p><p>As we built out our Allē program, we knew we wanted to be able to foster dialogue with our community through key channels like <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /product/email" href="/product/email">email</a>, <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /product/sms" href="/product/sms">SMS</a>, and <a href="/product/mobile-web-push" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">push notifications</a>. We also wanted to empower our CRM marketing team with the customer data needed to drive a complex and innovative marketing program in order to stay competitive in this space and provide the best experience for our consumers.</p><p>That’s why we began a search for a <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources reports-and-guides: /customer-engagement-platforms-a-buyers-guide" href="/resources/reports-and-guides/customer-engagement-platforms-a-buyers-guide">customer engagement platform</a> like Braze.</p><p>We needed a tool that our team could easily use on their own, making them as self-sufficient as possible. Ensuring that there was flexibility built in and that we had the ability to act quickly when the situation demanded it was a core focus.</p><p>Braze met all of our requirements and has enabled our team to send <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /customer-lifecycle-marketing" href="/resources/articles/customer-lifecycle-marketing">customer lifecycle marketing</a> driven campaigns, such as personalized treatment reminders and Allē rewards program notifications. The fact that we have a tool that can move in sync with our marketing team’s needs is a huge enhancement.</p><p>We’ve achieved even more by teaming up with Braze <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /success" href="/success">services teams</a>, leveraging the Braze <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /braze-customer-success" href="/resources/articles/braze-customer-success">Customer Success Team</a> and <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /optimize-your-customer-engagement-strategy-with-braze-technical-account-management" href="/resources/articles/optimize-your-customer-engagement-strategy-with-braze-technical-account-management">Technical Account Management (TAM) services</a>.</p><p>Based on our initial success with our original use case—using Braze to elevate our Allē customer engagement efforts—we’ve since expanded to include other areas of our consumer base. We engage our providers with informational messaging about product trainings and how to keep their patients engaged. It’s been a game changer to have Braze work in direct support of all of our key business relationships.</p><h2 id="h-08c6249e9598" class="my-4 text-gray-900 lg:text-display-lg">How We Partner with Braze Technical Account Management (TAM) Services</h2><p>Here are a couple of the key ways we’ve maximized our customer engagement efforts by taking advantage of Braze Technical Account Management services.</p><h3 id="h-3e93d855e06b" class="my-4 text-gray-900">#1: Coordinating our cross-channel, cross-audience communications strategy</h3><p>TAM has been instrumental in helping us get the most out of Braze across these different audiences, whether that be our infield sales reps, our consumers who use our treatments, or our providers who provide the treatments. Our technical account management team is our go-to resource for getting questions answered for our CRM, engineering, product, analytics, and data teams and ensuring our approach remains holistic.</p><h3 id="h-f17fbf1c8cf6" class="my-4 text-gray-900">#2: Finding solutions for complex challenges and enabling our marketing team to bring our vision to life</h3><p>Our technical account management team helps us find solutions for complex scenarios and enables us to bring our vision to life in sustainable ways. We first partnered with TAM on enabling push notifications for our brand. Since our app is a React Native app, that added to the complexity of launching this new channel. We also have a really deep integration between <a href="https://www.braze.com/docs/partners/data_and_infrastructure_agility/customer_data_platform/segment/segment" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Segment</a> and Braze within our apps, so we leveraged TAM to make sure we were setting everything up correctly. We very quickly expanded to other use cases around creating new lines of communication across user groups while also creating a clear wall between our consumer messaging and provider messaging. We turned to TAM’s expertise for insights on the pros and cons of siloing this data versus having all of the data commingle.</p><h2 id="h-ee59f204d115" class="my-4 text-gray-900 lg:text-display-lg">Unlocking More Gains with Braze</h2><p>We’ve achieved tremendous value in partnering with the Technical Account Management team. By having dedicated resources who are experts in the Braze platform, we can tackle tough challenges and bring big ideas to life together and feel confident that we'll land on workable solutions.</p><p><em>Find out how Braze customers like Allergan Data Labs are accelerating their customer engagement efforts with Braze resources like <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /optimize-your-customer-engagement-strategy-with-braze-technical-account-management" href="/resources/articles/optimize-your-customer-engagement-strategy-with-braze-technical-account-management">Technical Account Management</a>, the <a href="/resources/reports-and-guides/braze-bonfire" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Braze Bonfire community</a>, <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /4-best-practices-braze-onboarding-integration" href="/resources/articles/4-best-practices-braze-onboarding-integration">Onboarding Services</a>, <a href="https://learning.braze.com/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Braze Learning</a>, <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /email-creative-services" href="/resources/articles/email-creative-services">Email Creative Services</a>, and more. 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In order to deliver digital marketing campaigns designed to drive engagement and loyalty, we rely on a finely tuned marketing technology stack comprised of Braze and other key platforms like \",[\"$\",\"$L2b\",null,{\"href\":\"/partners/technology-partners/segment\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to partners technology-partners: /segment\",\"children\":[\"Segment\"]}],\" and \",[\"$\",\"$L2b\",null,{\"href\":\"/partners/technology-partners/snowflake\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to partners technology-partners: /snowflake\",\"children\":[\"Snowflake\"]}],\".\"]}],[\"$\",\"p\",null,{\"children\":[\"In support of our goal of connecting more users with our products, we introduced a new and powerful customer engagement program, \",[\"$\",\"a\",null,{\"href\":\"https://www.allergandatalabs.com/alle\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"Allē\"]}],\", which provides a digital platform for all of the patients and consumers of our medical aesthetics products to learn more about these products, explore which options might be the best fit for them based on their individual goals, and to earn loyalty rewards for qualifying treatments.\"]}],[\"$\",\"p\",null,{\"children\":[\"As we built out our Allē program, we knew we wanted to be able to foster dialogue with our community through key channels like \",[\"$\",\"$L2b\",null,{\"href\":\"/product/email\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to : /product/email\",\"children\":[\"email\"]}],\", \",[\"$\",\"$L2b\",null,{\"href\":\"/product/sms\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to : /product/sms\",\"children\":[\"SMS\"]}],\", and \",[\"$\",\"a\",null,{\"href\":\"/product/mobile-web-push\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"push notifications\"]}],\". We also wanted to empower our CRM marketing team with the customer data needed to drive a complex and innovative marketing program in order to stay competitive in this space and provide the best experience for our consumers.\"]}],[\"$\",\"p\",null,{\"children\":[\"That’s why we began a search for a \",[\"$\",\"$L2b\",null,{\"href\":\"/resources/reports-and-guides/customer-engagement-platforms-a-buyers-guide\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources reports-and-guides: /customer-engagement-platforms-a-buyers-guide\",\"children\":[\"customer engagement platform\"]}],\" like Braze.\"]}],[\"$\",\"p\",null,{\"children\":[\"We needed a tool that our team could easily use on their own, making them as self-sufficient as possible. 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It’s been a game changer to have Braze work in direct support of all of our key business relationships.\"]}],[\"$\",\"h2\",null,{\"id\":\"h-08c6249e9598\",\"className\":\"my-4 text-gray-900 lg:text-display-lg\",\"children\":[\"How We Partner with Braze Technical Account Management (TAM) Services\"]}],[\"$\",\"p\",null,{\"children\":[\"Here are a couple of the key ways we’ve maximized our customer engagement efforts by taking advantage of Braze Technical Account Management services.\"]}],[\"$\",\"h3\",null,{\"id\":\"h-3e93d855e06b\",\"className\":\"my-4 text-gray-900\",\"children\":[\"#1: Coordinating our cross-channel, cross-audience communications strategy\"]}],[\"$\",\"p\",null,{\"children\":[\"TAM has been instrumental in helping us get the most out of Braze across these different audiences, whether that be our infield sales reps, our consumers who use our treatments, or our providers who provide the treatments. 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