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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to technology partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/technology-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to singular" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/technology-partners/singular">Singular</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/technology-partners"},{"@type":"ListItem","position":2,"name":"Singular","item":"https://www.braze.com/partners/technology-partners/singular"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Singular" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2f72ea870061fbf79e86c8b663e589a36ed32e9a-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2f72ea870061fbf79e86c8b663e589a36ed32e9a-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2f72ea870061fbf79e86c8b663e589a36ed32e9a-580x200.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Singular</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Message+Orchestration">Message Orchestration</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Attribution">Attribution</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/message_orchestration/attribution/singular">View Documentation</a><a href="https://www.singular.net/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Singular?</h3><div class="flex flex-col gap-6"><p>Singular is a unified marketing analytics platform that delivers attribution, cost aggregation, creative reporting, and workflow automation.</p></div></section><section class="flex flex-col gap-9"><h3 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items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">3<!-- --> min read</span></div><h4 class="text-display-xs font-bold">CES 2019: The Rise of Brand Humanity</h4><span class="text-sm font-bold text-gray-500">December 13, 2018</span></div></div></a></div></div><div data-index="6" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Why The Modern Marketer Needs to Be Data-Driven" href="/resources/articles/why-the-modern-marketer-needs-to-be-data-driven"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Why The Modern Marketer Needs to Be 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min read</span></div><h4 class="text-display-xs font-bold">Why The Modern Marketer Needs to Be Data-Driven</h4><span class="text-sm font-bold text-gray-500">September 03, 2021</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Under the Hood: The Nuts and Bolts of Using Braze with a CDP" href="/resources/articles/under-the-hood-the-nuts-and-bolts-of-using-braze-with-a-cdp"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Under the Hood: The Nuts and Bolts of Using Braze with a CDP" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7dc8e1566ceb37e22eb9a8ed0fcf07986f1621d5-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7dc8e1566ceb37e22eb9a8ed0fcf07986f1621d5-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7dc8e1566ceb37e22eb9a8ed0fcf07986f1621d5-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">10<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Under the Hood: The Nuts and Bolts of Using Braze with a CDP</h4><span class="text-sm font-bold text-gray-500">January 13, 2020</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent 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/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Retail & eCommerce" href="/solutions/retail-and-ecommerce">Retail & eCommerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Financial Services" href="/solutions/financial-services">Financial Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Travel & Hospitality" href="/solutions/travel-hospitality">Travel & 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You’ll also see how brands can go beyond email—combining push, SMS, and in-app messaging to build journeys that meet people where they are.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d58369e3b1e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"01a39d0388e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Contents\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a92721ae0784\",\"_type\":\"block\",\"children\":[{\"_key\":\"063d7ae830bf\",\"_type\":\"span\",\"marks\":[\"c4f9e2169e9a\"],\"text\":\"What is an abandoned cart email?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c4f9e2169e9a\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#what\"}],\"style\":\"normal\"},{\"_key\":\"143d99270c37\",\"_type\":\"block\",\"children\":[{\"_key\":\"c990f3a8497c\",\"_type\":\"span\",\"marks\":[\"a1b5296fd071\"],\"text\":\"How abandoned emails help recover lost revenue for eCommerce brands\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"a1b5296fd071\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#how\"}],\"style\":\"normal\"},{\"_key\":\"ce56bdb02111\",\"_type\":\"block\",\"children\":[{\"_key\":\"4253277e2522\",\"_type\":\"span\",\"marks\":[\"e8aa4aefce13\"],\"text\":\"How to craft more effective abandoned cart email strategies\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e8aa4aefce13\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#craft\"}],\"style\":\"normal\"},{\"_key\":\"579c39ba2ee2\",\"_type\":\"block\",\"children\":[{\"_key\":\"255f896411c8\",\"_type\":\"span\",\"marks\":[\"b6f8a71e815b\"],\"text\":\"20 abandoned cart email best practices\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"b6f8a71e815b\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#20\"}],\"style\":\"normal\"},{\"_key\":\"cc35151586f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d0154fb3a18\",\"_type\":\"span\",\"marks\":[\"cbfaaeaa96d6\"],\"text\":\"Why brands shouldn't rely on email only for abandoned carts\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"cbfaaeaa96d6\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#brands\"}],\"style\":\"normal\"},{\"_key\":\"5b4d83d720c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc333d843e1e\",\"_type\":\"span\",\"marks\":[\"3002fe137139\"],\"text\":\"Real-world abandoned cart campaigns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"3002fe137139\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#real\"}],\"style\":\"normal\"},{\"_key\":\"fbea6ecbe3ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b65acd2e47e\",\"_type\":\"span\",\"marks\":[\"26df9135b7dd\"],\"text\":\"Choosing a customer engagement platform\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"26df9135b7dd\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#choosing\"}],\"style\":\"normal\"},{\"_key\":\"e57ef29ba1fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"991076ea2af4\",\"_type\":\"span\",\"marks\":[\"0bbbea9b8339\"],\"text\":\"Final thoughts on abandoned cart emails\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"0bbbea9b8339\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#final\"}],\"style\":\"normal\"},{\"_key\":\"2db433b36389\",\"_type\":\"block\",\"children\":[{\"_key\":\"e64d9b52589b\",\"_type\":\"span\",\"marks\":[\"e69ac96b6a85\"],\"text\":\"FAQs about abandoned cart emails\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e69ac96b6a85\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#faq\"}],\"style\":\"normal\"},{\"_key\":\"8326ce953569\",\"_type\":\"anchor\",\"anchorId\":\"what\"},{\"_key\":\"f5a30e5d6494\",\"_type\":\"block\",\"children\":[{\"_key\":\"71ea1807cf95\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is an abandoned cart email?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c688f433fe1f\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cd21d7c3434\",\"_type\":\"span\",\"marks\":[],\"text\":\"An abandoned cart email is a follow-up message sent when someone adds items to their online shopping cart but doesn’t complete the purchase.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8b11daef2cce\",\"_type\":\"block\",\"children\":[{\"_key\":\"c92dfd2ff4ba\",\"_type\":\"span\",\"marks\":[],\"text\":\"These messages are typically triggered automatically based on user behavior. They often include product details, images, and a clear path back to checkout. Some brands also layer in incentives—like free shipping or limited-time discounts—to encourage action.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c3160752d116\",\"_type\":\"block\",\"children\":[{\"_key\":\"1559f3159652\",\"_type\":\"span\",\"marks\":[],\"text\":\"Abandoned cart emails are one of the most widely used (and highest-performing) types of behavioral messaging in eCommerce.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"75211e46f996\",\"_type\":\"richImage\",\"alt\":\"an email from sneaker planet asking you to complete your order\",\"asset\":{\"_ref\":\"image-1d230670913163f857c26d86240fa016ff08a646-2400x2160-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"371d16200543\",\"_type\":\"anchor\",\"anchorId\":\"how\"},{\"_key\":\"8a8332fa5b5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"91f91f006fb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How an abandoned cart series of emails can help recover lost revenue for eCommerce brands\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f18b909f4e85\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3b2e303dbef\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cart abandonment is a major source of revenue loss. Shoppers show clear intent—browsing, selecting items, and getting to the final step—before dropping off.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"52626388ff80\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5f6ff188058\",\"_type\":\"span\",\"marks\":[],\"text\":\"Abandoned cart emails give brands a second chance to convert those high-intent users. They create a bridge between interest and action by removing friction, restoring context, or simply reminding someone what they were about to buy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f3bbcc819014\",\"_type\":\"block\",\"children\":[{\"_key\":\"71d3b96f8b4c\",\"_type\":\"span\",\"marks\":[],\"text\":\"When singular messages are built into an abandoned cart series of emails, they can significantly boost revenue per recipient and recover a meaningful percentage of lost sales. If extended across multiple channels, they become even more powerful.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a03e4c8a8880\",\"_type\":\"anchor\",\"anchorId\":\"craft\"},{\"_key\":\"b32e01dff844\",\"_type\":\"block\",\"children\":[{\"_key\":\"8af79501d12a\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to craft more effective abandoned cart email strategies\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3904a2daa1f1\",\"_type\":\"block\",\"children\":[{\"_key\":\"f28cb990ee8b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Not every abandoned cart recovery message leads to a click. And not every click leads to a conversion. But with the right strategy, brands can significantly improve their chances of turning hesitation into purchase.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"558e4ee1ab82\",\"_type\":\"block\",\"children\":[{\"_key\":\"939c2771b033\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before building your email content or flow, it helps to understand why customers abandon their carts and what elements actually drive re-engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dace2c32c5cb\",\"_type\":\"richImage\",\"alt\":\"a computer screen shows a delay and a message from carly friedrich\",\"asset\":{\"_ref\":\"image-0658ce918c2d26d2a8573c615051c72c38ed7103-2400x1782-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"8bc3c80c2609\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d15c958c57b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cart abandonment checklist\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f07a3d6528c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2d653612b53\",\"_type\":\"span\",\"marks\":[],\"text\":\"Most abandoned carts aren’t a rejection—they’re a pause. Customers get distracted, lose trust at a key moment, or run into unexpected costs that make them hesitate.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec8523aeee04\",\"_type\":\"block\",\"children\":[{\"_key\":\"8115509c27eb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use this cart abandonment checklist to identify common friction points and shape your recovery messaging accordingly:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f9025239e37a\",\"_type\":\"block\",\"children\":[{\"_key\":\"eeb53f316a2e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unexpected shipping fees, taxes, or service charges\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ba564cab65d\",\"_type\":\"block\",\"children\":[{\"_key\":\"200569a0c0ee\",\"_type\":\"span\",\"marks\":[],\"text\":\"Forced account creation before checkout\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"30bf458772d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c44972858bf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Long or complicated checkout forms\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"95c2d476de96\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbd987c0cfb3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Limited payment options or security concerns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"250f5e15cab8\",\"_type\":\"block\",\"children\":[{\"_key\":\"9bfd6f1e431d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unclear return policies or delivery timelines\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ac5f4e166f7d\",\"_type\":\"block\",\"children\":[{\"_key\":\"112fdd54c2f7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Technical issues (e.g., slow site, broken form fields)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8053a55d8a93\",\"_type\":\"block\",\"children\":[{\"_key\":\"14e896451e33\",\"_type\":\"span\",\"marks\":[],\"text\":\"Simply browsing or comparing across sites\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2e3e9d177502\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7b502bc6460\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lack of urgency or motivation to complete the purchase\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"311dbeddc4a1\",\"_type\":\"block\",\"children\":[{\"_key\":\"90a3e61f543e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Each of these factors points to a different messaging opportunity—whether that’s a pricing clarification, a reminder email with product visuals, or a follow-up that re-emphasizes trust and ease.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08566a0ff585\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a3ac98c70c6\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are the key components of an abandoned cart email series?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"29ca983c6030\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef032d2ed4ba\",\"_type\":\"span\",\"marks\":[],\"text\":\"There’s no perfect formula, but high-performing shopping cart reminder emails tend to include the following elements:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f27587b9c7c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"39ce66561915\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A clear subject line\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"a54b7ae476f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"bcfa76de477c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use simple, relevant language to draw attention. Mention the product, the action, or the benefit (“Still deciding?” or “Your cart’s waiting”).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c97f829470ef\",\"_type\":\"block\",\"children\":[{\"_key\":\"e96303bef039\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Recognizable product details\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"2c35fc0ad1c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b80f1c97cf7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Include the item’s name, photo, price, and any chosen options (like size or color). This re-establishes context and saves the user from needing to backtrack.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a2c83bd3ce7c\",\"_type\":\"block\",\"children\":[{\"_key\":\"d29e5dc2f124\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A single, strong call to action\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"ea4bc6904196\",\"_type\":\"block\",\"children\":[{\"_key\":\"0fe60e1d291e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tell the customer exactly what to do next—ideally with a button that says something like “Return to cart” or “Complete your order.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3e7c649b3e50\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf4d3755671f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Consistent branding and tone\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"133f760a9807\",\"_type\":\"block\",\"children\":[{\"_key\":\"eab88aa3b569\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use your usual voice, visual style, and layout. The message should feel like it’s part of the shopping experience, not a separate system.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0517a6818329\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9517148d247\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Supporting content\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"99c2ea51fe8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c4f0bcc4fc6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Add elements like customer reviews, free shipping banners, or reminders about return policies—especially for first-time buyers or high-value carts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b5243b6ab4dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f1075866ee7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mobile-friendly design\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"6c6dc0eefc67\",\"_type\":\"block\",\"children\":[{\"_key\":\"1de3e3b1e719\",\"_type\":\"span\",\"marks\":[],\"text\":\"Make sure the message is readable and clickable on any device. Large images, short paragraphs, and vertical layouts can all help.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d01937301e09\",\"_type\":\"anchor\",\"anchorId\":\"20\"},{\"_key\":\"1517908ec2c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"7bae62a1143c\",\"_type\":\"span\",\"marks\":[],\"text\":\"20 abandoned cart email best practices that actually work\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ba06db0e41b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"776d28f0fc2d\",\"_type\":\"span\",\"marks\":[],\"text\":\"You’ve got the trigger. You’ve got the cart data. But what turns an abandoned cart email from background noise into a conversion tool is how you design the experience. This list of 20 abandoned cart email best practices help build trust, increase relevance, and nudge the customer at just the right moment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bb52e5d38486\",\"_type\":\"block\",\"children\":[{\"_key\":\"10cb185507c2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Identify why customers drop off\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4fe8b5b4f82f\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f1ae17d474b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before writing a single line of copy, make sure you understand the most common friction points. That might be cost, trust, timing, or complexity. Use this insight to shape tone and messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cfad89ce80f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"5bb602101b35\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Create a sequence, not just a one-off email\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ffcaa9e4f23e\",\"_type\":\"block\",\"children\":[{\"_key\":\"abd73aec64b4\",\"_type\":\"span\",\"marks\":[],\"text\":\"A well-timed series—usually two to three emails spaced over a few days—gives customers multiple opportunities to come back. Each message should have a different focus, from reminder to benefit to incentive.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a8ba0feaa95b\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3d1136c4dfc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Write in your brand’s voice\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"281490636123\",\"_type\":\"block\",\"children\":[{\"_key\":\"5964c6e277a9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Recovery emails shouldn’t sound like automated system alerts. Keep the tone consistent with your website, product pages, and post-purchase flows.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"04d9a665fad8\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cbee9310f66\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Lead with clarity in the subject line\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f89c1710b6bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d55dec1e6c3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tell people what the email is about in as few words as possible. Mention the product, the cart, or the next step. You don’t need to be clever—just clear.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db5f4c814f63\",\"_type\":\"block\",\"children\":[{\"_key\":\"ddeaff48b94b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Show what they left behind\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7ee7cdd6298d\",\"_type\":\"block\",\"children\":[{\"_key\":\"5863182872f1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Include item photos, names, and prices. Make it easy for the customer to recognise what they were interested in—no mental heavy lifting required.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"688f9ca246d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d17c144f7e5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Segment based on cart size or customer status\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d70ded3637f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"bae83239a5a2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Someone abandoning a £15 item isn’t the same as someone abandoning a £500 one. New and returning users often respond better to different messaging strategies too.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d501c5764710\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c11cf9f45dd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Make the CTA obvious\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"23d5a8934db4\",\"_type\":\"block\",\"children\":[{\"_key\":\"42f71ccc30a7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use one button. One action. One next step. It should be visually distinct and use action-oriented language like “Return to cart” or “Checkout now.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"906144398673\",\"_type\":\"block\",\"children\":[{\"_key\":\"4eec8e7c3942\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Offer free shipping if it’s a known barrier\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"629c8fc237d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"be779b7bd133\",\"_type\":\"span\",\"marks\":[],\"text\":\"High delivery fees are a common reason for abandonment. If you can, offer free shipping in the final email as a way to encourage return.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"78950c4b7ba1\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf702eec0596\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Wait a little before sending the first email\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d025eb54c0cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"5921a0b6a0a6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sending it immediately can feel robotic. Find the right delay for your audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8cf599a7dd47\",\"_type\":\"block\",\"children\":[{\"_key\":\"b05a5dcf4792\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use social proof to build confidence\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ff49a5166065\",\"_type\":\"block\",\"children\":[{\"_key\":\"2cf0154f8fa7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Include star ratings or short reviews to reassure buyers—especially if they’re new to your brand or hesitant about the product.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9fd2c0042afb\",\"_type\":\"block\",\"children\":[{\"_key\":\"1ffc5616ca76\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Prioritize mobile-first design\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7515b180b68\",\"_type\":\"block\",\"children\":[{\"_key\":\"c151b4706874\",\"_type\":\"span\",\"marks\":[],\"text\":\"Most emails will be opened on a phone. Keep content stacked vertically, use large tap targets, and minimize distractions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a23f1dc938b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"cfb000ba16b6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use discounts selectively\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab8f4fc995cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"54399bd45c41\",\"_type\":\"span\",\"marks\":[],\"text\":\"Don’t train people to expect one. Save the offer for your final email or for specific segments like high-value carts or infrequent buyers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"33baf62ee8e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f0d4e822d0d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Adjust CTA tone to suit your brand\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f0e27d0e051c\",\"_type\":\"block\",\"children\":[{\"_key\":\"92e42fbad573\",\"_type\":\"span\",\"marks\":[],\"text\":\"You can experiment with softer or playful CTAs—like “Take another look” or “Treat yourself”—but they still need to be clear and action-focused.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7e2761946b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"7af68b8dda3d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Trigger emails based on behaviour, not batch schedules\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a88ff744471\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f2839559ada\",\"_type\":\"span\",\"marks\":[],\"text\":\"Recovery emails should react to abandonment in real time, not wait for a daily send window.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"473d347df875\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f381660e3e1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Include product suggestions when it fits\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"64e558c6be24\",\"_type\":\"block\",\"children\":[{\"_key\":\"0364b8ae8343\",\"_type\":\"span\",\"marks\":[],\"text\":\"If someone hasn’t returned for their original item, show alternatives. This can turn a lost sale into a different conversion.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a07a757b9217\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ece87028594\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use urgency—but only when it’s genuine\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"57b15c508c2e\",\"_type\":\"block\",\"children\":[{\"_key\":\"218399bf998f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Limited stock or time-limited offers work well when real. Don’t fake it. It erodes trust.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d938f8750eb3\",\"_type\":\"block\",\"children\":[{\"_key\":\"842907ea7f14\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Suppress users who’ve already converted\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"21f77bfa93ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b8566be72df\",\"_type\":\"span\",\"marks\":[],\"text\":\"Don’t keep emailing customers who’ve completed the purchase through another channel. Use logic to remove them from the flow automatically.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ebb9da06dfb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"bed6945f8408\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Keep branding consistent across channels\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e32d149d8e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"eba89e6212c4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your emails should look and feel like your website or app. From fonts to colors to tone, consistency builds trust and recognition.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a035b1ac114b\",\"_type\":\"block\",\"children\":[{\"_key\":\"114244a3c66d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Test subject lines, layout, and timing regularly\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"84dfb5281bea\",\"_type\":\"block\",\"children\":[{\"_key\":\"26287db2b167\",\"_type\":\"span\",\"marks\":[],\"text\":\"What works now might not work later. A/B and multivariate testing is essential for refining your approach over time. The best abandoned cart email timing and messaging will vary based on a variety of factors.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"398b50beda4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f452e085283\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Expand the flow across multiple channels\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ebe0647e3630\",\"_type\":\"block\",\"children\":[{\"_key\":\"cfc8b6004daf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Not everyone checks their email. Add push notifications, SMS, or in-app reminders to meet customers where they’re most likely to respond.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2d7bd57be1b1\",\"_type\":\"anchor\",\"anchorId\":\"brands\"},{\"_key\":\"58cc5e156150\",\"_type\":\"block\",\"children\":[{\"_key\":\"177bd540ea41\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why brands shouldn't rely on email only for abandoned carts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e7f641ed7474\",\"_type\":\"block\",\"children\":[{\"_key\":\"9398865fb396\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email is a proven channel for abandoned cart recovery—but it’s not always the most effective on its own. Customers don’t live in their inboxes. They switch between apps, tabs, and devices. Relying solely on email means you risk missing the moment they’re ready to act.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a86eb8048c53\",\"_type\":\"block\",\"children\":[{\"_key\":\"b40e445a7fe2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cross-channel orchestration gives brands more options. With the right signals, you can trigger a cart reminder as a push notification while someone’s still browsing on mobile, follow up with an SMS if they’ve opted in, or use in-app messaging to prompt checkout the next time they open your app. Each of these channels works best when it's triggered in the right moment for the right user.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8dfdeecc5af5\",\"_type\":\"block\",\"children\":[{\"_key\":\"33041d3951a1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Instead of repeating the same email sequence, you can switch tactics depending on where the user is in their journey, their preferences, and past behavior.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e02b8776b45a\",\"_type\":\"block\",\"children\":[{\"_key\":\"94d3edef502e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands using Braze often build dynamic abandoned cart flows that span multiple touchpoints—moving seamlessly between mobile and desktop, email and app, with logic that adapts based on behavior and conversion signals. Whether that’s suppressing a message once someone completes a purchase or delivering a second push notification only if the first was ignored, the goal is the same—help people pick up where they left off, without creating friction or fatigue.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"98917eb0f617\",\"_type\":\"block\",\"children\":[{\"_key\":\"27800e03ec0b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Free abandoned cart flow examples by industry\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"645d65bdbe99\",\"_type\":\"block\",\"children\":[{\"_key\":\"817d7c594de8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cart abandonment strategies differ depending on the industry. Customer expectations, industry norms and buying behavior shape the flow. Here are generalized examples of abandoned cart message flows across different sectors—each of which could include email, push, SMS, or in-app reminders, depending on the audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0490383cf9fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f1f8ab7d071\",\"_type\":\"span\",\"marks\":[],\"text\":\"These flow ideas are designed to be flexible and can be adapted using tools like Braze to create cross-channel experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cce2abca346b\",\"_type\":\"block\",\"children\":[{\"_key\":\"46c86f27c2b7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Retail and eCommerce\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"88c212a30ca5\",\"_type\":\"block\",\"children\":[{\"_key\":\"10bc7afeba6b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Flow summary\"},{\"_key\":\"08ea860d5d9d\",\"_type\":\"span\",\"marks\":[],\"text\":\":\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"16da1f435eac\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc263d6b3c3e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 1\"},{\"_key\":\"d430dc0f126f\",\"_type\":\"span\",\"marks\":[],\"text\":\": Reminder with product image, name, and CTA\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3d77c1530045\",\"_type\":\"block\",\"children\":[{\"_key\":\"11d68d4167be\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Push notification (if no conversion)\"},{\"_key\":\"5b9f3afa08d6\",\"_type\":\"span\",\"marks\":[],\"text\":\": Gentle nudge with incentive or limited-time offer\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f2a66ac144c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"167bd0eb8b62\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 2 (24–48 hours later)\"},{\"_key\":\"ed27091a0a82\",\"_type\":\"span\",\"marks\":[],\"text\":\": Include social proof or UGC for the product\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"39349fe12318\",\"_type\":\"block\",\"children\":[{\"_key\":\"dbb3bbc7e43d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 3 (72 hours later)\"},{\"_key\":\"441b83053085\",\"_type\":\"span\",\"marks\":[],\"text\":\": Incentive (e.g., free shipping or 10% off)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"81298d509f8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"d94bf351d2a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Media and Entertainment\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"09901db64c60\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4e265a0ba27\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Flow summary\"},{\"_key\":\"0009e4209904\",\"_type\":\"span\",\"marks\":[],\"text\":\":\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e5bd6b4f893\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6e9da1b2c72\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"In-app message (next app open)\"},{\"_key\":\"1c273029698c\",\"_type\":\"span\",\"marks\":[],\"text\":\": Resume where you left off—e.g., paywall or subscription cart\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d780c83edb42\",\"_type\":\"block\",\"children\":[{\"_key\":\"9fd4160c16e4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 1\"},{\"_key\":\"dde40ad7b6f4\",\"_type\":\"span\",\"marks\":[],\"text\":\": Reinforce value—benefits of subscription or trial\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"00546ed9c09e\",\"_type\":\"block\",\"children\":[{\"_key\":\"f863980705c4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Push (24 hours later)\"},{\"_key\":\"bc997d3f9e63\",\"_type\":\"span\",\"marks\":[],\"text\":\": Highlight exclusive content or upcoming release\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f42d020b3b4b\",\"_type\":\"block\",\"children\":[{\"_key\":\"648df87ae430\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 2\"},{\"_key\":\"17bd32b59ccc\",\"_type\":\"span\",\"marks\":[],\"text\":\": Discount for first-time sign-up or bundle deal\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ede8ce19de9\",\"_type\":\"block\",\"children\":[{\"_key\":\"1139aeb9bc6d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Travel and Hospitality\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ae0dba48a458\",\"_type\":\"block\",\"children\":[{\"_key\":\"f67310396123\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Flow summary\"},{\"_key\":\"f701ac343721\",\"_type\":\"span\",\"marks\":[],\"text\":\":\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f83ed8bc3211\",\"_type\":\"block\",\"children\":[{\"_key\":\"df64c037b883\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 1\"},{\"_key\":\"4e27d69930d6\",\"_type\":\"span\",\"marks\":[],\"text\":\": Cart summary—saved destination, flight, or accommodation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2c8606d55985\",\"_type\":\"block\",\"children\":[{\"_key\":\"af83797cd4a5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Push (1 day later)\"},{\"_key\":\"45558f8d3aaf\",\"_type\":\"span\",\"marks\":[],\"text\":\": Alert about limited availability or price changes\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9f89ff6e3d5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a8a9bbf9535\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 2\"},{\"_key\":\"71977841e8ef\",\"_type\":\"span\",\"marks\":[],\"text\":\": Highlight user reviews or flexible cancellation policy\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"da3777498678\",\"_type\":\"block\",\"children\":[{\"_key\":\"7798d69eb895\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 3\"},{\"_key\":\"5344faff994e\",\"_type\":\"span\",\"marks\":[],\"text\":\": Offer discount code for booking within 24 hours\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6558b6193d4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"16d670107916\",\"_type\":\"span\",\"marks\":[],\"text\":\"On-Demand Services\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"5fdd72f39683\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e931defc5ba\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Flow summary\"},{\"_key\":\"d05297f8c0f2\",\"_type\":\"span\",\"marks\":[],\"text\":\":\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"72a3c52f5aea\",\"_type\":\"block\",\"children\":[{\"_key\":\"20eb79d8ed47\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 1\"},{\"_key\":\"995110eb8aa2\",\"_type\":\"span\",\"marks\":[],\"text\":\": “You were almost there”—summary of service or delivery cart\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"383835b7d835\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dc09b42f659\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Push (within 2 hours)\"},{\"_key\":\"9ae576260568\",\"_type\":\"span\",\"marks\":[],\"text\":\": Tap to resume order with CTA\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a9b767f62ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"04cb57f33190\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"SMS (day after)\"},{\"_key\":\"c821c4859d06\",\"_type\":\"span\",\"marks\":[],\"text\":\": Offer time-limited incentive or free delivery\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1f51033746ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"8121c75475a9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 2\"},{\"_key\":\"5bffa1d0e6e7\",\"_type\":\"span\",\"marks\":[],\"text\":\": Remind of benefits or refer-a-friend rewards\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"176ded291caa\",\"_type\":\"block\",\"children\":[{\"_key\":\"a868f2351fd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Financial Services\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3e5be24eb5d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"676249e69b68\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Flow summary\"},{\"_key\":\"10b7b63f107d\",\"_type\":\"span\",\"marks\":[],\"text\":\":\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cc1538d2c37d\",\"_type\":\"block\",\"children\":[{\"_key\":\"59e44d85de2b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 1\"},{\"_key\":\"8972dd6d9cfa\",\"_type\":\"span\",\"marks\":[],\"text\":\": Resume application or saved quote (with clear CTA)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e7c6d8084e52\",\"_type\":\"block\",\"children\":[{\"_key\":\"a21800c567ae\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Push (next login)\"},{\"_key\":\"dac97df214fc\",\"_type\":\"span\",\"marks\":[],\"text\":\": Nudge to complete onboarding or open account\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5b976235a3c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b3d07e4ed50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 2\"},{\"_key\":\"b6088e97bfaa\",\"_type\":\"span\",\"marks\":[],\"text\":\": Reinforce trust—include security info or testimonials\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b7d68721c5ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"beb7a95227e6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"SMS (optional)\"},{\"_key\":\"a28302b5b80d\",\"_type\":\"span\",\"marks\":[],\"text\":\": One-time reminder for opted-in users\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5d0f81467b5c\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b895766586b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Health and Wellness\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"221a3588c926\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c84ce933941\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Flow summary\"},{\"_key\":\"56b6727968c6\",\"_type\":\"span\",\"marks\":[],\"text\":\":\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b5ab5cd5b685\",\"_type\":\"block\",\"children\":[{\"_key\":\"5179de2d1806\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 1\"},{\"_key\":\"f020fb20116f\",\"_type\":\"span\",\"marks\":[],\"text\":\": Product detail recap—benefits, ingredients, etc.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ee5db334ea9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e36685ad9e21\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"In-app message\"},{\"_key\":\"a8d45dd54361\",\"_type\":\"span\",\"marks\":[],\"text\":\": Reminder tied to wellness goal or plan\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"890c0a8a29d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"45932d4c3183\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 2\"},{\"_key\":\"2623d0dd670b\",\"_type\":\"span\",\"marks\":[],\"text\":\": Personalised recommendations or complementary products\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7f36d1b88e43\",\"_type\":\"block\",\"children\":[{\"_key\":\"f868d078378c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Push or SMS (final)\"},{\"_key\":\"806208a61e51\",\"_type\":\"span\",\"marks\":[],\"text\":\": Offer small discount or consultation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"43ed41455ae6\",\"_type\":\"block\",\"children\":[{\"_key\":\"821385941475\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more inspiration, explore our breakdown of \"},{\"_key\":\"3a85d057209e\",\"_type\":\"span\",\"marks\":[\"e332d83f2512\"],\"text\":\"abandoned cart email and push examples across verticals\"},{\"_key\":\"aec2298002ea\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"e332d83f2512\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email-push-examples\"}],\"style\":\"normal\"},{\"_key\":\"fe1ba3545d0f\",\"_type\":\"anchor\",\"anchorId\":\"real\"},{\"_key\":\"03513a91ef47\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6c2959badaa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Real-world abandoned cart campaigns\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ff8de9705737\",\"_type\":\"block\",\"children\":[{\"_key\":\"bb2ccd817926\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how two very different brands used Braze to build smart recovery flows that converted intent into 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With a digital-first model and high volume of daily bookings, the team needed a scalable way to bring users back when they dropped off mid-journey.\"}],\"markDefs\":[{\"_key\":\"c614eceed98c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/blablacar-case-study-abandoned-cart\"}],\"style\":\"normal\"},{\"_key\":\"b188d4339a0b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a51325ea4e52\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"8666f8eb5b57\",\"_type\":\"block\",\"children\":[{\"_key\":\"af8cccaadc6e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Many users were selecting trips but not completing their bookings. 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10\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8177f56a366b\",\"_type\":\"block\",\"children\":[{\"_key\":\"8177f56a366b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"WHERE:\"},{\"_key\":\"8177f56a366b1\",\"_type\":\"span\",\"marks\":[],\"text\":\" ARIA Penthouse Sky Suite\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e3878a073665\",\"_type\":\"block\",\"children\":[{\"_key\":\"e3878a0736650\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Anything Else?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c11cd3726d15\",\"_type\":\"block\",\"children\":[{\"_key\":\"c11cd3726d150\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ready to fully humanize your brand’s messaging? \"},{\"_key\":\"c11cd3726d151\",\"_type\":\"span\",\"marks\":[\"2a9820d38a9c\"],\"text\":\"Request your executive briefing today\"},{\"_key\":\"c11cd3726d152\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"2a9820d38a9c\",\"_type\":\"link\",\"href\":\"/CES-briefing\"}],\"style\":\"normal\"},{\"_key\":\"08a365f4c51f\",\"_type\":\"block\",\"children\":[{\"_key\":\"08a365f4c51f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Want to dive deeper? \"},{\"_key\":\"08a365f4c51f1\",\"_type\":\"span\",\"marks\":[\"57a08750cdd2\"],\"text\":\"Explore more resources\"},{\"_key\":\"08a365f4c51f2\",\"_type\":\"span\",\"marks\":[],\"text\":\" on the Braze Brand Humanity Index in Perspectives, our new digital magazine!\"}],\"markDefs\":[{\"_key\":\"57a08750cdd2\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12140\",\"_type\":\"reference\"}}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/ed8ef2d76eeff684891ccfc4e56059ecb56a0ce3-1120x660.jpg\",\"publishedDate\":\"2018-12-13T11:33:00-05:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ed8ef2d76eeff684891ccfc4e56059ecb56a0ce3-1120x660-jpg\",\"_type\":\"reference\"}},\"pageDescription\":\"Braze @ CES 2019\",\"pageTitle\":\"Braze @ CES 2019\",\"slug\":{\"current\":\"ces-2019-braze\"}},\"title\":\"CES 2019: The Rise of Brand Humanity\"},{\"_id\":\"imported-craft-130689\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"18ec040d31c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"18ec040d31c20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Today’s customers have come to expect relevant, personalized brand experiences—and understandably so. With the average person generating\"},{\"_key\":\"18ec040d31c21\",\"_type\":\"span\",\"marks\":[\"c9cbe3bfee84\"],\"text\":\" 1.7 megabytes of data\"},{\"_key\":\"18ec040d31c22\",\"_type\":\"span\",\"marks\":[],\"text\":\" every second, there’s no excuse for failing to develop a deep understanding of their desires. However, many brands still struggle to create messaging that really speaks to their customers.\"}],\"markDefs\":[{\"_key\":\"c9cbe3bfee84\",\"_type\":\"link\",\"href\":\"https://techjury.net/blog/big-data-statistics/\"}],\"style\":\"normal\"},{\"_key\":\"c44c26dcd0e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"c44c26dcd0e30\",\"_type\":\"span\",\"marks\":[],\"text\":\"In order to stand apart, you need a data-driven marketing strategy that adapts to your customers’ ever-changing needs and preferences. But before we dive into how to create that strategy, let’s take a look at the benefits of doing so:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"84600eef31f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"84600eef31f60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalization. \"},{\"_key\":\"84600eef31f61\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data offers valuable insights into each customer’s preferences. When you track how users interact with your brand, you can develop highly-targeted campaigns with messaging that’s tailored to their needs and desires.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d2c147b9a94c\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2c147b9a94c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Segmentation. \"},{\"_key\":\"d2c147b9a94c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data lets you continuously update your brand’s \"},{\"_key\":\"d2c147b9a94c2\",\"_type\":\"span\",\"marks\":[\"eebe43a2ee2e\"],\"text\":\"customer profiles\"},{\"_key\":\"d2c147b9a94c3\",\"_type\":\"span\",\"marks\":[],\"text\":\". As\"},{\"_key\":\"d2c147b9a94c4\",\"_type\":\"span\",\"marks\":[\"b94a65da8d22\"],\"text\":\" customers move in and out of segments\"},{\"_key\":\"d2c147b9a94c5\",\"_type\":\"span\",\"marks\":[],\"text\":\" faster than ever, a consistent flow of accurate, actionable information about your users’ preferences and behaviors can support a responsive, in-the-moment brand experience that adds real value.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"eebe43a2ee2e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-11775\",\"_type\":\"reference\"}},{\"_key\":\"b94a65da8d22\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25986\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"8318405c3686\",\"_type\":\"block\",\"children\":[{\"_key\":\"8318405c36860\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Predictions. \"},{\"_key\":\"8318405c36861\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data lets you pre-target customers. By understanding their behaviors and preferences, you can predict who’s in buying-mode, who might be at risk of churning, and which types of messaging will resonate on which channels.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"be1701bb25a1\",\"_type\":\"block\",\"children\":[{\"_key\":\"be1701bb25a10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Analysis. \"},{\"_key\":\"be1701bb25a11\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data helps you identify which messages are effective when it comes to encouraging key behaviors or building stronger relationships with your customer base. You can use this information to decide where your time and budget are best spent.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3dc95edc3a57\",\"_type\":\"block\",\"children\":[{\"_key\":\"3dc95edc3a570\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How to Implement Data-Driven Strategies\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"5c084cb1f329\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c084cb1f3290\",\"_type\":\"span\",\"marks\":[],\"text\":\"Now that you’re up on the benefits, let’s move on to\"},{\"_key\":\"5c084cb1f3291\",\"_type\":\"span\",\"marks\":[\"211dc6c3ddae\"],\"text\":\" developing a strategy\"},{\"_key\":\"5c084cb1f3292\",\"_type\":\"span\",\"marks\":[],\"text\":\". Fortunately, it’s easier than you think. Here are a few tips to get started:\"}],\"markDefs\":[{\"_key\":\"211dc6c3ddae\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-9093\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"4b0af633d377\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b0af633d3770\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Set goals.\"},{\"_key\":\"4b0af633d3771\",\"_type\":\"span\",\"marks\":[],\"text\":\" If you haven’t already, take some time to decide \"},{\"_key\":\"4b0af633d3772\",\"_type\":\"span\",\"marks\":[\"5564ab6cfc72\"],\"text\":\"what success looks like\"},{\"_key\":\"4b0af633d3773\",\"_type\":\"span\",\"marks\":[],\"text\":\" for each campaign and the channels you use. This will give you a baseline for how well your strategy is performing.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"5564ab6cfc72\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-27095\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"561102164741\",\"_type\":\"block\",\"children\":[{\"_key\":\"5611021647410\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Create a single customer view. \"},{\"_key\":\"5611021647411\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data silos make it easy to miss out on vital customer information. By\"},{\"_key\":\"5611021647412\",\"_type\":\"span\",\"marks\":[\"1b272f3516ef\"],\"text\":\" creating a singular view\"},{\"_key\":\"5611021647413\",\"_type\":\"span\",\"marks\":[],\"text\":\" of your marketing metrics, you’ll gain better insights into how your customers interact across channels.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"1b272f3516ef\",\"_type\":\"link\",\"href\":\"/product/data-agility-management/currents\"}],\"style\":\"normal\"},{\"_key\":\"6138bc52b983\",\"_type\":\"block\",\"children\":[{\"_key\":\"6138bc52b9830\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use \"},{\"_key\":\"6138bc52b9831\",\"_type\":\"span\",\"marks\":[\"dec30e1e12cc\",\"strong\"],\"text\":\"real-time\"},{\"_key\":\"6138bc52b9832\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" data. \"},{\"_key\":\"6138bc52b9833\",\"_type\":\"span\",\"marks\":[],\"text\":\"With today’s fast-paced sales cycle, data quickly becomes outdated. To have a truly data-driven strategy, you need \"},{\"_key\":\"6138bc52b9834\",\"_type\":\"span\",\"marks\":[\"d2a522f96703\"],\"text\":\"continuous updates\"},{\"_key\":\"6138bc52b9835\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"dec30e1e12cc\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-20120\",\"_type\":\"reference\"}},{\"_key\":\"d2a522f96703\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-21174\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"b71971d786a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"b71971d786a20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Develop marketing automation workflows. \"},{\"_key\":\"b71971d786a21\",\"_type\":\"span\",\"marks\":[],\"text\":\"All the data in the world won’t do you any good if you’re still sending the wrong messages to the wrong customers at the wrong time. You can avoid errors like these by using \"},{\"_key\":\"b71971d786a22\",\"_type\":\"span\",\"marks\":[\"82d5c8ef93eb\"],\"text\":\"marketing automation\"},{\"_key\":\"b71971d786a23\",\"_type\":\"span\",\"marks\":[],\"text\":\" tools that keep customers engaged.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"82d5c8ef93eb\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-6237\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"b23988b83c58\",\"_type\":\"block\",\"children\":[{\"_key\":\"b23988b83c580\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"98b20b43a6f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"98b20b43a6f80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data-driven marketing can deliver incredible results. However, it does rely on a thoughtful, customer-first approach. To learn more about what effective, data-driven campaigns look like, check out the \"},{\"_key\":\"98b20b43a6f81\",\"_type\":\"span\",\"marks\":[\"f64eab538171\"],\"text\":\"Braze Inspiration Guide\"},{\"_key\":\"98b20b43a6f82\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"f64eab538171\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-124989\",\"_type\":\"reference\"}}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/363f9bf3c5bddccd1d1f5db95b0ade24ccb32f64-1500x1500.png\",\"publishedDate\":\"2021-09-03T11:27:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-caee52a6194ea24f22187b61116beb7d026059b8-1200x628-jpg\",\"_type\":\"reference\"}},\"pageDescription\":\"In order to stand apart, you need a data-driven marketing strategy that adapts to your customers’ ever-changing needs and preferences. But before we dive into how to create that strategy, let’s take a look at the benefits of doing so:\",\"pageTitle\":\"Why The Modern Marketer Needs to Be Data-Driven\",\"slug\":{\"current\":\"why-the-modern-marketer-needs-to-be-data-driven\"}},\"title\":\"Why The Modern Marketer Needs to Be Data-Driven\"},{\"_id\":\"imported-craft-22687\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"678093ec4566\",\"_type\":\"block\",\"children\":[{\"_key\":\"678093ec45660\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s true—customer data platforms (CDPs) are hot right now.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3ec970419566\",\"_type\":\"block\",\"children\":[{\"_key\":\"3ec9704195660\",\"_type\":\"span\",\"marks\":[],\"text\":\"Over the past few years, we’ve seen a significant increase in the number of Braze customers choosing to pair our platform with one of these solutions, which are intended to help companies unify and better manage data. Whether it’s \"},{\"_key\":\"3ec9704195661\",\"_type\":\"span\",\"marks\":[\"adb7837557af\"],\"text\":\"mParticle\"},{\"_key\":\"3ec9704195662\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"3ec9704195663\",\"_type\":\"span\",\"marks\":[\"1221834e3705\"],\"text\":\"Segment\"},{\"_key\":\"3ec9704195664\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"3ec9704195665\",\"_type\":\"span\",\"marks\":[\"eacbc860f500\"],\"text\":\"Tealium\"},{\"_key\":\"3ec9704195666\",\"_type\":\"span\",\"marks\":[],\"text\":\", or others, this trend knows no geographic bounds; companies across the Americas, Europe, and Asia are taking steps to make these solutions a centralized hub for managing and routing data to their entire \"},{\"_key\":\"3ec9704195667\",\"_type\":\"span\",\"marks\":[\"1f14d2a44194\"],\"text\":\"tech ecosystem\"},{\"_key\":\"3ec9704195668\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"adb7837557af\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/partners/data_and_infrastructure_agility/customer_data_platform/mParticle/mparticle\"},{\"_key\":\"1221834e3705\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/partners/data_and_infrastructure_agility/customer_data_platform/segment/segment_for_currents\"},{\"_key\":\"eacbc860f500\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/partners/data_and_infrastructure_agility/customer_data_platform/tealium/tealium\"},{\"_key\":\"1f14d2a44194\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25086\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"c325a5043012\",\"_type\":\"block\",\"children\":[{\"_key\":\"c325a50430120\",\"_type\":\"span\",\"marks\":[],\"text\":\"With that said, it’s important to understand both the value that you can receive from using Braze together with a CDP and what it takes to get that sort of connection up and running. So let’s take a look under the hood...\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"pyuVrGqBEb2BSqp6VQR6a\",\"_ref\":\"imported-craft-g3rsbEbo1MY\",\"_type\":\"videoReference\"},{\"_key\":\"4abe8048744c\",\"_type\":\"block\",\"children\":[{\"_key\":\"4abe8048744c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze and CDPs: Supporting Bi-Directional Data Flows\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"413573986f52\",\"_type\":\"block\",\"children\":[{\"_key\":\"413573986f520\",\"_type\":\"span\",\"marks\":[],\"text\":\"At a high level, using Braze together with a CDP can support a bi-directional flow of data that enables you to easily collect, connect, and take action upon your data across any customer touchpoint. CDPs are able to do this by collecting data from two primary sources:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ced3b96ba71\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ced3b96ba710\",\"_type\":\"span\",\"marks\":[],\"text\":\"Web and mobile applications\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c054379dd8e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"c054379dd8e00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Backend servers and third-party systems\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46ec982deb08\",\"_type\":\"block\",\"children\":[{\"_key\":\"46ec982deb080\",\"_type\":\"span\",\"marks\":[],\"text\":\"At the same time, these solutions can connect all of the engagement and additional data collected and streamed by the Braze platform in near real time. That makes it possible for your brand’s existing technology solutions—think analytics platforms, recommendation engines, etc.—to access and analyze nuanced user engagement data across email, push notification, and other messaging channels, supporting thoughtful iteration and more impactful user outreach.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"i3UipNn6\",\"_type\":\"richImage\",\"alt\":\"By using Braze with a CDP, brands can pass customer device and backend data to Braze while sharing engagement data with other platforms.\",\"asset\":{\"_ref\":\"image-b8d6324fd2eab63d57a1bab422bf1e87541a2b45-1120x605-jpg\",\"_type\":\"reference\"},\"caption\":\"By using Braze with a CDP, brands can pass customer device and backend data to Braze while sharing engagement data with other platforms.\"},{\"_key\":\"59d7906c4b3c\",\"_type\":\"block\",\"children\":[{\"_key\":\"59d7906c4b3c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"That connection with your web and mobile applications, which is known as side-by-side (SBS) integrations, is based on a mapping between the Braze platform’s mobile SDKs and the ones associated with your CDP. Separately, data from your backend servers or other third-party systems can be routed to the Braze platform’s REST APIs, resulting in what’s known as a server-to-server (S2S) integration. Let’s dig a little deeper into the differences between these two key integration types and the distinct functionalities they can support:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e518457cbbc\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e518457cbbc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Side-by-Side (SBS) Integrations\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d2b5dbad1206\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2b5dbad12060\",\"_type\":\"span\",\"marks\":[],\"text\":\"For many brands, one of the main advantages of using a CDP is being able to use a single tool to take care of centralizing, tracking, and routing all your user data. However, if your CDP of choice is doing all the data-routing work, it raises the question of why you would even need your engineering team to add the Braze SDK to your company’s mobile and web applications. It’s a great question, and the reason it’s so important has to do with the key role that the Braze SDK plays when it comes to messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"67abf3e3b3af\",\"_type\":\"block\",\"children\":[{\"_key\":\"67abf3e3b3af0\",\"_type\":\"span\",\"marks\":[],\"text\":\"At its core, the Braze SDK provides two essential functions:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a9fad3dd63c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"a9fad3dd63c30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Displaying mobile and web messaging channels: \"},{\"_key\":\"a9fad3dd63c31\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze SDK processes and displays the push, in-app message, and Content Card campaigns you create within Braze; without it, you’d lose your ability to display mobile and web messaging at the right time and to the right users.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8724de0729c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"8724de0729c30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Tracking message engagements: \"},{\"_key\":\"8724de0729c31\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze SDK makes it possible to track any interaction a user has with a message, such as a push notification open, a button click, or an in-app message impression.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b62bf49923d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"b62bf49923d50\",\"_type\":\"span\",\"marks\":[],\"text\":\"With a SBS integration, the SDK associated with your chosen CDP are bundled with both the Braze SDK and a mapping file, which serves as an interface between the two SDKs. Your CDP’s integration documentation (\"},{\"_key\":\"b62bf49923d51\",\"_type\":\"span\",\"marks\":[\"f1c139a825c6\"],\"text\":\"mParticle\"},{\"_key\":\"b62bf49923d52\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"b62bf49923d53\",\"_type\":\"span\",\"marks\":[\"2e74725cf222\"],\"text\":\"Segment\"},{\"_key\":\"b62bf49923d54\",\"_type\":\"span\",\"marks\":[],\"text\":\") should provide detailed instructions on adding the bundled SDKs to your applications. Those instructions will also point your development team to specific Braze code implementation steps for messaging channels, giving you access to all the newest features associated with push, in-app messaging, and Content Cards.\"}],\"markDefs\":[{\"_key\":\"f1c139a825c6\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/partners/data_and_infrastructure_agility/customer_data_platform/mparticle/#embedded-kit-integration\"},{\"_key\":\"2e74725cf222\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/partners/data_and_infrastructure_agility/customer_data_platform/segment/#side-by-side-sdk-integration\"}],\"style\":\"normal\"},{\"_key\":\"582718d3fd47\",\"_type\":\"block\",\"children\":[{\"_key\":\"582718d3fd470\",\"_type\":\"span\",\"marks\":[],\"text\":\"In contrast, all the user behavior data you’re tagging through the CDP’s SDK will automatically be mapped to Braze. Whether you’re tagging user emails, favorite music genres, or abandoned cart events, the CDP methods your developers invoke will be mapped to the equivalent Braze methods for you. What does that look like? Well, for instance, both mParticle’s `mParticle.logEvent()` and Segment’s `analytics.track()` methods are mapped to the Braze `appboy.logCustomEvent` when your developers tag an “abandoned cart” or “song added to playlist” event. 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As a result, Braze would receive the “abandoned cart” custom event when it occurs, but with the related event properties missing, preventing your marketing team from using that data to support relevant segmentation or personalization needs. In situations like this, you may find it’s necessary to pull in your developers to alter how your systems are logging the event properties. To avoid that, it’s best to be very thoughtful and take advantage of the services your CDP may offer—such as data planning, quality enforcement and validation features—to ensure that you have a cohesive, scalable data strategy and that your data mapping is standardized across your entire stack.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"be8fd554cce1\",\"_type\":\"block\",\"children\":[{\"_key\":\"be8fd554cce10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Second, you may find that new features and updates can be delayed. Why? 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For that reason, we’ve created cross-organization processes designed to minimize these risks and address issues in a timely manner.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7e22d03698af\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e22d03698af0\",\"_type\":\"span\",\"marks\":[],\"text\":\"On the product front, Braze product managers have ongoing meetings with our partners at mParticle and Segment to coordinate and plan new feature releases and changes. Additionally, Braze and CDP go-to-market teams are hard at work building joint relationships and systems that can more effectively address immediate customer asks around hot topics like implementation best practices, strategy, and support issues. That said, if you’re already using Braze with a CDP and find yourself running into problems, don’t be afraid to loop in representatives from both sides when necessary.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a62d2ac95853\",\"_type\":\"block\",\"children\":[{\"_key\":\"a62d2ac958530\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8e7c4850d7fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e7c4850d7fe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ensuring that you’re set up to use Braze and a CDP together effectively doesn’t just happen. But while bumps are possible, we believe that customer processes are often streamlined by a joint integration.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c3afb62fff85\",\"_type\":\"block\",\"children\":[{\"_key\":\"c3afb62fff850\",\"_type\":\"span\",\"marks\":[],\"text\":\"For one thing, CDPs provide thorough data mapping exercises, working with your team to tag relevant user behavior for analysis, attribution, or marketing. That means that when the time comes for your team to add Braze to your tech stack, that user data can often be automatically passed over to the Braze platform to power your team’s personalized messaging campaigns. Beyond tagging, CDPs can also help break down silos in your data infrastructure, connecting different sources of valuable information that don’t traditionally mix well. This data, which could have required a lot of coordination to pass to a new partner like Braze or a BI tool, will now also be accessible. 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