Braze Reporting & Analytics | Measure Customer Engagement
2026-03-07 18:17 Diff

Be Absolutely Engaging.™

Turn metrics into momentum with reports, analytics, and dashboards that help you find winning strategies for every customer journey.

Gain a holistic view of your engagement programs to help improve performance across journeys and campaigns on every channel.

Visualize your engagement efforts with prebuilt templates, or customize your own reports and dashboards to share key metrics with just a few clicks.

Uncover insights with tools built for marketers, enabling you to own and optimize your engagement all within one tool.

Manage program health

Build and customize engagement dashboards to easily manage performance across all of your most important work.

Empower all teams—marketers, analysts, and executives—to easily understand performance with customizable, shareable data visualizations.

View and compare performance across channels, track trends, and monitor key metrics all in one place.

Report impact

Ask in your own words and get insights and next-best actions—powered by the Braze MCP Server.

Compare campaigns and Canvases side by side—and measure impact across every key dimension.

Measure the impact of your campaigns and journeys with customizable reports you can break down by any dimension to improve ROI.

Apply intelligence

Understand the real value of BrazeAI Decisioning™ on the KPIs that matter most to your business.

Use hierarchical breakdowns to pinpoint which campaigns, channels, and customer segments create the most value—and where to optimize next.

Compare message, timing, and targeting variants head-to-head to continuously improve your decisioning agents and campaign performance.

Analyze audiences

Unify first-party data from any source to understand and act on real-time and historical preferences, behaviors, conversion likelihood, and interactions across channels.

Identify, target and engage customers based on their likelihood to purchase or perform any other high value action.

Tap into 100+ out-of-box filters or use plain text prompts to build audience segments that are primed to engage—all without needing your technical team.

Gain deeper engagement insights

Use generative AI to build SQL reports and unlock granular insights from plain text prompts.

Find winning channel combinations, timing, message copy, creative, and more.

Continuously stream customer engagement and behavior data from Braze to your business intelligence and data visualization tools for deeper analysis.