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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffe95f9be9b25123c54358306088cc2d73cbac958-1200x800.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffe95f9be9b25123c54358306088cc2d73cbac958-1200x800.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffe95f9be9b25123c54358306088cc2d73cbac958-1200x800.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Case Study</span><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="text-display-xs font-bold">ShareTheMeal Improves Fundraising Efforts by Connecting Donors to Causes Through Targeted In-App Videos </h4><span class="text-sm font-bold text-gray-500">December 12, 2024</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li><li class=""><button>5</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Retail & eCommerce" href="/solutions/retail-and-ecommerce">Retail & eCommerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Financial Services" href="/solutions/financial-services">Financial Services</a></div><div class="flex 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AI/ML can identify patterns, power real-time decisions, automate actions, and build smarter customer journeys from the ground up.\"}],\"markDefs\":[{\"_key\":\"c5e46304032a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-powered-shift-customer-experiences\"}],\"style\":\"normal\"},{\"_key\":\"11da6c6ecd3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"053cccc8d938\",\"_type\":\"span\",\"marks\":[],\"text\":\"From \"},{\"_key\":\"f298055638b0\",\"_type\":\"span\",\"marks\":[\"6a5006b20328\"],\"text\":\"predicting behavior\"},{\"_key\":\"33e3e05c7f71\",\"_type\":\"span\",\"marks\":[],\"text\":\" to personalizing outreach, machine learning in marketing is already transforming how teams work and grow.\"}],\"markDefs\":[{\"_key\":\"6a5006b20328\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-future-of-predictive-marketing\"}],\"style\":\"normal\"},{\"_key\":\"ce2937f1efae\",\"_type\":\"block\",\"children\":[{\"_key\":\"86b4215a94e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"This guide breaks down what machine learning is, how it differs from AI, and where it fits in marketing your brand. You’ll learn about the core types, real use cases and how to bring it into your strategy. You don’t need a team of data scientists. Customer engagement tools like \"},{\"_key\":\"14db6a8b3e48\",\"_type\":\"span\",\"marks\":[\"d65a4cc26ea2\"],\"text\":\"BrazeAI™\"},{\"_key\":\"a1539f68c320\",\"_type\":\"span\",\"marks\":[],\"text\":\" can help you move faster and personalize at scale.\"}],\"markDefs\":[{\"_key\":\"d65a4cc26ea2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai\"}],\"style\":\"normal\"},{\"_key\":\"44473c878112\",\"_type\":\"block\",\"children\":[{\"_key\":\"c863566ec333\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Contents\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"43f9a15c178a\",\"_type\":\"block\",\"children\":[{\"_key\":\"7958ee35236a\",\"_type\":\"span\",\"marks\":[\"ae5485e2c2e1\"],\"text\":\"What is machine learning?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ae5485e2c2e1\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#what\"}],\"style\":\"normal\"},{\"_key\":\"08874a1eb53f\",\"_type\":\"block\",\"children\":[{\"_key\":\"a43af4760050\",\"_type\":\"span\",\"marks\":[\"1951a166b1bf\"],\"text\":\"Advantages of machine learning and marketing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"1951a166b1bf\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#advantages\"}],\"style\":\"normal\"},{\"_key\":\"c00009b7e6b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"98085449dc35\",\"_type\":\"span\",\"marks\":[\"21590b9072c4\"],\"text\":\"Types of machine learning for marketing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"21590b9072c4\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#types\"}],\"style\":\"normal\"},{\"_key\":\"c16ffcef236d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6ad4f9853eb\",\"_type\":\"span\",\"marks\":[\"ae54688b5785\"],\"text\":\"How does machine learning differ from AI?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ae54688b5785\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#difference\"}],\"style\":\"normal\"},{\"_key\":\"96595f2afd6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"419b399e888c\",\"_type\":\"span\",\"marks\":[\"c624d959f44c\"],\"text\":\"How to apply machine learning in marketing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c624d959f44c\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#how\"}],\"style\":\"normal\"},{\"_key\":\"59cf7ec9b4a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"5389fb61946e\",\"_type\":\"span\",\"marks\":[\"7e7b00dd3c4f\"],\"text\":\"Practical use cases from Braze of machine learning\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"7e7b00dd3c4f\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#examples\"}],\"style\":\"normal\"},{\"_key\":\"d0a31e868adb\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc1c7ccfdc5f\",\"_type\":\"span\",\"marks\":[\"adfcad052f0c\"],\"text\":\"How can machine learning help your marketing strategy?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"adfcad052f0c\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#help\"}],\"style\":\"normal\"},{\"_key\":\"e8d9e29cdc3e\",\"_type\":\"block\",\"children\":[{\"_key\":\"c35b8dac0e5c\",\"_type\":\"span\",\"marks\":[\"093ce266bd5f\"],\"text\":\"Final thoughts\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"093ce266bd5f\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#conclusion\"}],\"style\":\"normal\"},{\"_key\":\"6ca418b4a399\",\"_type\":\"block\",\"children\":[{\"_key\":\"70e084de1765\",\"_type\":\"span\",\"marks\":[\"ee662bc3ab0d\"],\"text\":\"Machine learning FAQs\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ee662bc3ab0d\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#faqs\"}],\"style\":\"normal\"},{\"_key\":\"6dea249a3c49\",\"_type\":\"anchor\",\"anchorId\":\"what\"},{\"_key\":\"88170fd98acc\",\"_type\":\"block\",\"children\":[{\"_key\":\"012eff1d3635\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What is machine learning?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3597e8eebe12\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bfa1ae2fa93\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning is a branch of artificial intelligence that trains systems to learn from data and improve over time—without manual programming. Instead of writing rules to tell software exactly what to do, teams train algorithms to recognize patterns, make predictions, and adjust based on new input. Some machine learning models also use natural language processing (NLP) to understand and act on written content, like customer feedback or support queries.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e0efdd191235\",\"_type\":\"block\",\"children\":[{\"_key\":\"683481c90ad4\",\"_type\":\"span\",\"marks\":[],\"text\":\"For marketers, machine learning can unlock more responsive, adaptive campaigns. It helps teams shift from rigid, rule-based workflows to systems that evolve alongside customer behavior. Whether you're predicting churn, optimizing send times, or surfacing personalized content, machine learning gives you the tools to act on insight at scale—and in real time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3cf060951703\",\"_type\":\"anchor\",\"anchorId\":\"advantages\"},{\"_key\":\"6fdb73b4956b\",\"_type\":\"block\",\"children\":[{\"_key\":\"fec9e6dc7477\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Advantages of machine learning and marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e2de38154e91\",\"_type\":\"block\",\"children\":[{\"_key\":\"7dc7f8c37945\",\"_type\":\"span\",\"marks\":[\"16be552ece4b\"],\"text\":\"Machine learning gives marketers faster, sharper ways\"},{\"_key\":\"6936364af7a0\",\"_type\":\"span\",\"marks\":[],\"text\":\" to understand and respond to what customers need. It takes the guesswork out of decision-making and brings a layer of intelligence to each touchpoint.\"}],\"markDefs\":[{\"_key\":\"16be552ece4b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ultimate-guide-to-ai-marketing\"}],\"style\":\"normal\"},{\"_key\":\"bad1bf2e5109\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd13c4fc839f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s what it can do:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c69ff797a039\",\"_type\":\"block\",\"children\":[{\"_key\":\"aeeb550cf241\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Smarter personalization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"177753724145\",\"_type\":\"block\",\"children\":[{\"_key\":\"445977578e86\",\"_type\":\"span\",\"marks\":[],\"text\":\"Train models to tailor messages, recommendations, and offers based on individual preferences and predicted behavior.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"687ffbe13978\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d7774570ad1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Better timing\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b906f58fcf5e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce70cabc6d7f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use intelligent models to send messages at the moment your customers are most likely to engage.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08a9b8d6b89d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5dbb1e0b87b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Improved segmentation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1f628ba2fbd1\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd81a291b708\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create micro-segments based on behavior, not just demographics—so your messages hit closer to home.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0c0c632fc078\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3d4484658d5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Faster insights\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"55487940a176\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2981981dad8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Algorithms can spot shifts in customer behavior early and adapt your strategy before patterns turn into problems. That means less time spent manually analyzing data and more time acting on what matters\"},{\"_key\":\"163b9fa5092d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\".\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46ef4a2c52e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f6a22f4803a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Higher efficiency\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d280fcd65929\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a1bb2117a1f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automate time-consuming tasks like send-time optimization or A/B testing, so your team can focus on strategy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"98a6f8d23a2d\",\"_type\":\"anchor\",\"anchorId\":\"types\"},{\"_key\":\"68ccef087206\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9f538bcf835\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Types of machine learning for marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ef184af2e4a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2465a0ea48f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Different machine learning models solve different problems. Some rely on labeled examples to learn from, while others uncover patterns on their own. Here are four core types to know:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"95e168283aa7\",\"_type\":\"block\",\"children\":[{\"_key\":\"af2a7975e4fc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Supervised learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6e65aa711265\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cfe8ce03383\",\"_type\":\"span\",\"marks\":[],\"text\":\"Supervised models learn from labeled data—where each data point includes the correct outcome. Think of a list of past users where you know who made a purchase and who didn’t. The model uses that history to find patterns and predict future behavior, like forecasting churn or likelihood to convert. It’s especially useful for classification (yes/no) and regression (numerical predictions).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6bc16cffe785\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6220e95d8e7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Unsupervised learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"799d112b131a\",\"_type\":\"block\",\"children\":[{\"_key\":\"58019d6086de\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unsupervised models work with unlabeled data. Instead of training on known outcomes, they explore the dataset to find hidden structures, such as clusters of customers with similar behaviors. This approach can reveal patterns or audience segments you might never spot manually.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73678974e65f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce51295baf4f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Semi-supervised learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d2dd3069a121\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6de45b47843\",\"_type\":\"span\",\"marks\":[],\"text\":\"Semi-supervised models combine a small set of labeled data with a larger pool of unlabeled data. It’s a smart workaround when labeling is time-consuming or expensive. For example, you might manually tag a few support interactions, then let the model learn from thousands more. This method strikes a balance between accuracy and efficiency, making it ideal for sentiment analysis, email categorization, and content classification.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5aadab708186\",\"_type\":\"block\",\"children\":[{\"_key\":\"5abc9a747deb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Reinforcement learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"27f93f73fea2\",\"_type\":\"block\",\"children\":[{\"_key\":\"64ec44b2c67d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reinforcement models learn by doing. They take actions, receive feedback (like a reward or penalty), and adjust based on outcomes. While not as common in day-to-day marketing, you’ll find it behind dynamic pricing, real-time ad bidding, or adaptive testing strategies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e432e157ada\",\"_type\":\"block\",\"children\":[{\"_key\":\"7edafc0eb608\",\"_type\":\"span\",\"marks\":[],\"text\":\"Choosing the right type of machine learning can help you make the most of your data—whether you're refining an existing campaign or building new automation from the ground up. That kind of learning in marketing creates space for smarter, more \"},{\"_key\":\"ff3e68134da8\",\"_type\":\"span\",\"marks\":[\"70251ce1980e\"],\"text\":\"responsive strategies\"},{\"_key\":\"c8911e2a9724\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"70251ce1980e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-marketing-strategy\"}],\"style\":\"normal\"},{\"_key\":\"211d40dcfd04\",\"_type\":\"anchor\",\"anchorId\":\"difference\"},{\"_key\":\"f548bd869b5b\",\"_type\":\"block\",\"children\":[{\"_key\":\"6aead5a65fa4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How does machine learning differ from AI?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"875143a3c268\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d85a7a59d79\",\"_type\":\"span\",\"marks\":[],\"text\":\"People often use “machine learning” and “artificial intelligence” interchangeably, but they’re not quite the same. Artificial intelligence is the broader concept—it refers to any system or machine that mimics human intelligence. That might include reasoning, problem-solving, language understanding, or learning from experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a28e90353c7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"acb1e5481769\",\"_type\":\"span\",\"marks\":[\"43712e0e79aa\"],\"text\":\"Machine learning sits within AI\"},{\"_key\":\"cd095ca8cd2f\",\"_type\":\"span\",\"marks\":[],\"text\":\". It’s a specific approach that trains systems to learn from data analysis, spot patterns, and make decisions without being explicitly programmed.\"}],\"markDefs\":[{\"_key\":\"43712e0e79aa\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/three-steps-to-faster-value-with-artificial-intelligence-and-machine-learning\"}],\"style\":\"normal\"},{\"_key\":\"ae974269fbc6\",\"_type\":\"block\",\"children\":[{\"_key\":\"82d554f6a6a3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s a simple way to think about it:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a9286dfec48\",\"_type\":\"block\",\"children\":[{\"_key\":\"4dedd4e6e2ee\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI\"},{\"_key\":\"16282f835d56\",\"_type\":\"span\",\"marks\":[],\"text\":\" is the big-picture goal—build systems that act intelligently.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5cc44412c17b\",\"_type\":\"block\",\"children\":[{\"_key\":\"4af71f9b0d18\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Machine learning\"},{\"_key\":\"31207b2513d9\",\"_type\":\"span\",\"marks\":[],\"text\":\" is one of the methods we use to get there—by giving machines access to data and letting them learn from it.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc9efe0c3278\",\"_type\":\"block\",\"children\":[{\"_key\":\"9823424801e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In marketing, AI might power chatbots, predictive text, or dynamic creative optimization, (for example, creating images, headlines, or CTAs in real time based on who is viewing the ad.)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0e3896f9f187\",\"_type\":\"block\",\"children\":[{\"_key\":\"85e3ef5f7c6d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning, on the other hand, helps you segment users, predict churn, or personalize the timing and content of messages. Both can support smarter marketing—but machine learning often does the heavy lifting behind the scenes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a330579cc90\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e9e4bff401f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze features like \"},{\"_key\":\"7d143e37c6ca\",\"_type\":\"span\",\"marks\":[\"71bc443668ae\"],\"text\":\"Intelligent Timing\"},{\"_key\":\"dd0cabfc1760\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"fd7a8b6b2887\",\"_type\":\"span\",\"marks\":[\"8260f0d4d63a\"],\"text\":\"Predictive Churn\"},{\"_key\":\"a0d95a8a00e6\",\"_type\":\"span\",\"marks\":[],\"text\":\" rely on machine learning to help teams act in the moment. These features don’t just automate—they adapt, learning from each customer interaction to drive stronger outcomes over time.\"}],\"markDefs\":[{\"_key\":\"71bc443668ae\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/brazeai/intelligence/intelligent_timing\"},{\"_key\":\"8260f0d4d63a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-predictive-churn\"}],\"style\":\"normal\"},{\"_key\":\"73e7334ac43d\",\"_type\":\"anchor\",\"anchorId\":\"how\"},{\"_key\":\"e53a210ed258\",\"_type\":\"block\",\"children\":[{\"_key\":\"43203cb79f25\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How to apply machine learning in marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"128f0efb1d9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e95bfa060c63\",\"_type\":\"span\",\"marks\":[],\"text\":\"You don’t need a data science team to start using machine learning in your marketing strategy. Many platforms—like Braze—build machine learning directly into tools that marketing, CRM, and growth teams use every day.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db0814705bcd\",\"_type\":\"block\",\"children\":[{\"_key\":\"24d7932818a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are a few ways to apply it:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3894dc48a822\",\"_type\":\"block\",\"children\":[{\"_key\":\"a23955333e92\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Predict churn before it happens\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"916ced1fafbd\",\"_type\":\"block\",\"children\":[{\"_key\":\"7670de2a83ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning models can spot early signs that a customer is about to disengage. With features like \"},{\"_key\":\"cf4da5ddb307\",\"_type\":\"span\",\"marks\":[\"c0321de365f3\"],\"text\":\"Braze Predictive Churn,\"},{\"_key\":\"419523c808cd\",\"_type\":\"span\",\"marks\":[],\"text\":\" which is designed to identify high-risk users, you can trigger targeted win-back campaigns for at-risk users. This type of predictive modeling helps you take action before churn happens—rather than after.\"}],\"markDefs\":[{\"_key\":\"c0321de365f3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/stop-churn-before-it-happens-embracing-a-two-pronged-approach-to-boosting-retention\"}],\"style\":\"normal\"},{\"_key\":\"f6582bcc8b68\",\"_type\":\"block\",\"children\":[{\"_key\":\"ccfaad7035a9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Optimize send times for better engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4ccce7773813\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb8ff8addfcf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rather than choosing one send time for everyone, machine learning can find the moment each customer is most likely to engage. Braze Intelligent Timing uses this approach to deliver messages when they’re most likely to hit.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77d5f5e44e89\",\"_ref\":\"imported-craft-mz5eskltg2\",\"_type\":\"videoReference\"},{\"_key\":\"2ddf0bfe89b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d95a34e8fcd8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalize content at scale\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"80d63d7e5d05\",\"_type\":\"block\",\"children\":[{\"_key\":\"e995ac22bf54\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning helps match content to users based on behavior, preferences, and past interactions. Whether you’re \"},{\"_key\":\"292fe17d4abe\",\"_type\":\"span\",\"marks\":[\"1680170704f8\"],\"text\":\"recommending products\"},{\"_key\":\"2c089e88470c\",\"_type\":\"span\",\"marks\":[],\"text\":\" or tailoring in-app messages, it supports more relevant, timely experiences—without endless manual effort.\"}],\"markDefs\":[{\"_key\":\"1680170704f8\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/ai-item-recommendations-use-case\"}],\"style\":\"normal\"},{\"_key\":\"e7f3b8d8681e\",\"_type\":\"block\",\"children\":[{\"_key\":\"3fb58299a17f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Build smarter segments\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ad482bf6a031\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba89cef92860\",\"_type\":\"span\",\"marks\":[],\"text\":\"Instead of relying on static lists, use machine learning to identify meaningful patterns in your customer data. 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You start making decisions based on what customers are likely to do next, not just what they did last.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5d66cf35b9c8\",\"_type\":\"anchor\",\"anchorId\":\"email\"},{\"_key\":\"69c100366c38\",\"_type\":\"block\",\"children\":[{\"_key\":\"5776a97cb17e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning in email marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"896b62957d12\",\"_type\":\"richImage\",\"alt\":\"BrazeAI interface showing personalized clothing recommendations (shorts, sweats, coats) based on city weather data, with a personalization configuration menu open on the left.\",\"asset\":{\"_ref\":\"image-1673f3cbf8b2aa1c311f95c834b653561a9573f7-1920x968-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"e2cbfcf17ab8\",\"_type\":\"block\",\"children\":[{\"_key\":\"5daca7c466f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email continues to be one of the most \"},{\"_key\":\"1e80ed46c000\",\"_type\":\"span\",\"marks\":[\"7349a6207eb8\"],\"text\":\"powerful channels for engagement\"},{\"_key\":\"576782984408\",\"_type\":\"span\",\"marks\":[],\"text\":\"—and machine learning helps marketers make it smarter. 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With tools like Braze, marketers can apply it directly—\"},{\"_key\":\"19e198163ee6\",\"_type\":\"span\",\"marks\":[\"77dcca53525f\"],\"text\":\"improving campaign performance\"},{\"_key\":\"d10031416ce1\",\"_type\":\"span\",\"marks\":[],\"text\":\", streamlining workflows, and making every interaction more relevant.\"}],\"markDefs\":[{\"_key\":\"77dcca53525f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/2-ways-generative-ai-can-enhance-your-marketing-and-not-replace-you\"}],\"style\":\"normal\"},{\"_key\":\"8c4a066acae6\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9112230bf89\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how real brands are already using it and how you can integrate it in your marketing plans, too.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"28d7501d8cce\",\"_type\":\"block\",\"children\":[{\"_key\":\"e3fe3ac57f4b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pizza Hut dishes out a 31% conversion lift with machine learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6c72355b35b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8d87a91bf91\",\"_type\":\"span\",\"marks\":[\"e249ac1e13d4\"],\"text\":\"Pizza Hut \"},{\"_key\":\"78253b496e41\",\"_type\":\"span\",\"marks\":[],\"text\":\"is one of the world’s best-known quick-service restaurant (QSR) brands, with over 19,000 global locations. 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They wanted to boost engagement and drive conversions without overwhelming their audience with one-size-fits-all messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f4356f271dbb\",\"_type\":\"richImage\",\"alt\":\"An email client displays a Ticketek 'New For You' email with various event promotions, and the BrazeAI logo.\",\"asset\":{\"_ref\":\"image-04a9bbb1e43def6ccc844aefb78e68dddda8aeac-2400x1300-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"779770bcadb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"cada26b778af\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"b7b6eaf9fb4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"26f57cf5b980\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ticketek upgraded its Weekly Newsletter emails using \"},{\"_key\":\"a95ef4410e5c\",\"_type\":\"span\",\"marks\":[\"8079ccd816dd\"],\"text\":\"Braze Connected Content\"},{\"_key\":\"21731f504301\",\"_type\":\"span\",\"marks\":[],\"text\":\", pulling in live data from Snowflake to personalize event recommendations. By integrating \"},{\"_key\":\"e5b12234cb7e\",\"_type\":\"span\",\"marks\":[\"e9e5dc2e67c4\"],\"text\":\"Amazon Personalize\"},{\"_key\":\"370eb382624a\",\"_type\":\"span\",\"marks\":[],\"text\":\" through Braze Alloys partner AWS, the team used machine learning to generate dynamic suggestions for each user—no in-house ML expertise required.\"}],\"markDefs\":[{\"_key\":\"8079ccd816dd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-connected-content\"},{\"_key\":\"e9e5dc2e67c4\",\"_type\":\"link\",\"href\":\"http://localhost:8080/partners/technology-partners/aws-personalize\"}],\"style\":\"normal\"},{\"_key\":\"77b568030ea8\",\"_type\":\"block\",\"children\":[{\"_key\":\"335213246c60\",\"_type\":\"span\",\"marks\":[],\"text\":\"These personalized events appeared directly in the email, with each click feeding back into the system to refine future recommendations. 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With a strong focus on motivation and long-term results, 8fit aims to meet users where they are and keep them engaged on their journey.\"}],\"markDefs\":[{\"_key\":\"132a46e89840\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/8fit-case-study-predictive\"}],\"style\":\"normal\"},{\"_key\":\"733ac1e917f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b1801bd8bb6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"33c5a9a51d6a\",\"_type\":\"block\",\"children\":[{\"_key\":\"851152da5d95\",\"_type\":\"span\",\"marks\":[],\"text\":\"To grow subscriptions and boost conversions, 8fit wanted to personalize outreach without defaulting to broad discounting tactics. 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They chose Braze for its ease of use and ability to manage cross-channel messaging in one place, using email, push and in-app messages to support onboarding and boost engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad9ee1fc982b\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a24a7cc4828\",\"_type\":\"span\",\"marks\":[],\"text\":\"Working with the Braze team, 8fit used Predictive Purchases—part of \"},{\"_key\":\"12415de997ed\",\"_type\":\"span\",\"marks\":[\"a1a17c6e3a03\"],\"text\":\"Predictive Suite\"},{\"_key\":\"32e509a4a45c\",\"_type\":\"span\",\"marks\":[],\"text\":\"—a machine learning tool that scores users based on their likelihood to buy. They targeted high-scoring users with smaller discounts and reserved bigger offers for low-intent audiences. Through targeted messaging to 1.6 million users, 8fit tested discount levels, channels, and message types, excluding low-likelihood users to improve efficiency. 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It helps home seekers access real estate listings, property insights, and expert content—all in one place. The goal is to keep users informed, engaged, and coming back as they move through the property journey.\"}],\"markDefs\":[{\"_key\":\"375b973091e1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/nzme-oneroof-case-study\"}],\"style\":\"normal\"},{\"_key\":\"e552c8401740\",\"_type\":\"block\",\"children\":[{\"_key\":\"3daf753b08cd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"b38771d1dc9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"28840c7b3842\",\"_type\":\"span\",\"marks\":[],\"text\":\"OneRoof’s marketing team used email, but relied heavily on developers to build and trigger customizations through APIs. Without data integrations or custom attributes, they couldn’t personalize messages or test content effectively. That meant users browsing for homes in Auckland might receive listings for properties in Wellington—nearly 600 kilometers away.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e64821c8b62a\",\"_type\":\"block\",\"children\":[{\"_key\":\"54136ccd9ad6\",\"_type\":\"span\",\"marks\":[],\"text\":\"To fix this, the team shifted toward a more marketer-led, multi-channel approach. They built a data strategy focused on declared and inferred customer insights, then \"},{\"_key\":\"9981a6f6180d\",\"_type\":\"span\",\"marks\":[\"2abc41f3cfb5\"],\"text\":\"segmented audiences and personalized communications\"},{\"_key\":\"7452170c79f2\",\"_type\":\"span\",\"marks\":[],\"text\":\" based on behavior, preferences and location—making every message more relevant and timely.\"}],\"markDefs\":[{\"_key\":\"2abc41f3cfb5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/what-smart-segmentation-looks-like\"}],\"style\":\"normal\"},{\"_key\":\"8516e856b2a8\",\"_type\":\"richImage\",\"alt\":\"BrazeAI logo with mobile and desktop screens showing a personalized OneRoof property journey.\",\"asset\":{\"_ref\":\"image-7fe5391dcb7354e196048465214452e3a2420e82-2400x1300-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"27b89f9b56dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ab29814d7ed\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"340eb7fe355c\",\"_type\":\"block\",\"children\":[{\"_key\":\"371c4be9d5c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"To create more relevant experiences, OneRoof introduced a Profile Builder that let users share whether they were buying or selling, their stage in the property journey and their preferred locations. 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Instead of reacting to what already happened, you can anticipate what’s coming and build campaigns that meet customers right where they are.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4850e86aec25\",\"_type\":\"block\",\"children\":[{\"_key\":\"40847862c701\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how it fits into the bigger picture:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c960129d1b38\",\"_type\":\"block\",\"children\":[{\"_key\":\"1736fc282f95\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"You can move faster\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a637fd0b75db\",\"_type\":\"block\",\"children\":[{\"_key\":\"0df1e747d388\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning cuts through complexity. 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Machine learning helps you test, learn, and improve in the background, so your campaigns get smarter over time without needing constant manual input.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d62525e5da95\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf09f1fea0ba\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"You can build stronger customer relationships\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2686a1576c64\",\"_type\":\"block\",\"children\":[{\"_key\":\"133bf710601c\",\"_type\":\"span\",\"marks\":[],\"text\":\"When you reach people with the right message at the right moment, you build trust. And when campaigns reflect real needs and interests, you increase customer satisfaction across every touchpoint.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dbe01a4755b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"6db3e883bf67\",\"_type\":\"span\",\"marks\":[],\"text\":\"In short, machine learning helps you stop reacting and start anticipating. That shift can unlock better performance, happier customers, and a strategy that adapts as fast as your audience does.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"89ac8abadcb9\",\"_type\":\"anchor\",\"anchorId\":\"conclusion\"},{\"_key\":\"b84d93917e67\",\"_type\":\"block\",\"children\":[{\"_key\":\"52adc6cb7d58\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"86bbe0fcf38f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b00f57951538\",\"_type\":\"span\",\"marks\":[],\"text\":\"Every customer action tells a story—machine learning helps you listen better and respond faster. From predicting what someone might do next to personalizing when and how you show up, it adds depth to your strategy without adding complexity.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a0968f8500ea\",\"_type\":\"block\",\"children\":[{\"_key\":\"71d89a0b5cd9\",\"_type\":\"span\",\"marks\":[],\"text\":\"The brands seeing the biggest results aren’t waiting for a perfect moment to start—they’re building smarter, more responsive journeys right now.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1c9926edfdfe\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"c1ca33f180e1\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Connect with sales\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"}}],\"heading\":\"Ready to grow? Talk to our sales team.\"},{\"_key\":\"e570341e0b49\",\"_type\":\"anchor\",\"anchorId\":\"faqs\"},{\"_key\":\"8bdfd7aaba8c\",\"_type\":\"block\",\"children\":[{\"_key\":\"573a1cb9f578\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"79cbc1a789c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"685392d373fd\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$36\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/f0d8c0c2adc9a6ccc11f8e3c521af2473ce676fa-2400x1600.png\",\"publishedDate\":\"2025-05-09T14:49:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a9975a513a326d7574bc8b8e3ed52fbfc44ef80b-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Discover how brands use machine learning in marketing to predict behavior, boost conversions, and deliver personalized campaigns that actually perform.\",\"pageTitle\":\"Machine learning marketing that drives results | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"machine-learning-marketing\"}},\"title\":\"Harnessing machine learning in marketing: Benefits, use cases and best practices\"},{\"_id\":\"13d7373b-bc92-4137-a6c5-ac702b57436e\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"81ac331c3223\",\"_type\":\"block\",\"children\":[{\"_key\":\"e3dafc3a6a83\",\"_type\":\"span\",\"marks\":[],\"text\":\"Every time someone adds an item to their cart but doesn’t check out, there’s an opportunity waiting. It might look like a lost sale, but with the right message at the right moment, it can turn into a conversion.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e6914a59159f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e00fd63ab012\",\"_type\":\"span\",\"marks\":[],\"text\":\"The role of an abandoned cart email is to remind customers what they left behind and encourage them to complete their purchase. These messages help recover revenue, but also reduce friction, revive interest, and reconnect with high-intent shoppers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"09df4763551f\",\"_type\":\"block\",\"children\":[{\"_key\":\"26930ece6c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"And there’s a lot of potential on the table. The scale of that opportunity is massive. Some research suggests that just over \"},{\"_key\":\"4eb2db69c160\",\"_type\":\"span\",\"marks\":[\"3fb063cf65be\"],\"text\":\"70% of shopping carts are abandoned\"},{\"_key\":\"6b3dcff668ed\",\"_type\":\"span\",\"marks\":[],\"text\":\" worldwide, with others reporting around \"},{\"_key\":\"5427c4ea4556\",\"_type\":\"span\",\"marks\":[\"21d2af3b2d5d\"],\"text\":\"$$4 trillion in lost revenue\"},{\"_key\":\"bac5e71a382c\",\"_type\":\"span\",\"marks\":[],\"text\":\" globally each year. These exits can happen for many reasons—from surprise shipping fees to distractions—but well-timed messaging can make a major difference.\"}],\"markDefs\":[{\"_key\":\"3fb063cf65be\",\"_type\":\"link\",\"href\":\"https://baymard.com/lists/cart-abandonment-rate\"},{\"_key\":\"21d2af3b2d5d\",\"_type\":\"link\",\"href\":\"https://analyzify.com/statsup/cart-abandonment\"}],\"style\":\"normal\"},{\"_key\":\"999732395145\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e35a40c3f16\",\"_type\":\"span\",\"marks\":[],\"text\":\"This article breaks down what makes an abandoned cart email effective, why timing and personalization matter, and how to structure a recovery series that actually delivers. You’ll also see how brands can go beyond email—combining push, SMS, and in-app messaging to build journeys that meet people where they are.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d58369e3b1e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"01a39d0388e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Contents\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a92721ae0784\",\"_type\":\"block\",\"children\":[{\"_key\":\"063d7ae830bf\",\"_type\":\"span\",\"marks\":[\"c4f9e2169e9a\"],\"text\":\"What is an abandoned cart email?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c4f9e2169e9a\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#what\"}],\"style\":\"normal\"},{\"_key\":\"143d99270c37\",\"_type\":\"block\",\"children\":[{\"_key\":\"c990f3a8497c\",\"_type\":\"span\",\"marks\":[\"a1b5296fd071\"],\"text\":\"How abandoned emails help recover lost revenue for eCommerce brands\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"a1b5296fd071\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#how\"}],\"style\":\"normal\"},{\"_key\":\"ce56bdb02111\",\"_type\":\"block\",\"children\":[{\"_key\":\"4253277e2522\",\"_type\":\"span\",\"marks\":[\"e8aa4aefce13\"],\"text\":\"How to craft more effective abandoned cart email strategies\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e8aa4aefce13\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#craft\"}],\"style\":\"normal\"},{\"_key\":\"579c39ba2ee2\",\"_type\":\"block\",\"children\":[{\"_key\":\"255f896411c8\",\"_type\":\"span\",\"marks\":[\"b6f8a71e815b\"],\"text\":\"20 abandoned cart email best practices\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"b6f8a71e815b\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#20\"}],\"style\":\"normal\"},{\"_key\":\"cc35151586f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d0154fb3a18\",\"_type\":\"span\",\"marks\":[\"cbfaaeaa96d6\"],\"text\":\"Why brands shouldn't rely on email only for abandoned carts\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"cbfaaeaa96d6\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#brands\"}],\"style\":\"normal\"},{\"_key\":\"5b4d83d720c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc333d843e1e\",\"_type\":\"span\",\"marks\":[\"3002fe137139\"],\"text\":\"Real-world abandoned cart campaigns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"3002fe137139\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#real\"}],\"style\":\"normal\"},{\"_key\":\"fbea6ecbe3ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b65acd2e47e\",\"_type\":\"span\",\"marks\":[\"26df9135b7dd\"],\"text\":\"Choosing a customer engagement platform\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"26df9135b7dd\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#choosing\"}],\"style\":\"normal\"},{\"_key\":\"e57ef29ba1fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"991076ea2af4\",\"_type\":\"span\",\"marks\":[\"0bbbea9b8339\"],\"text\":\"Final thoughts on abandoned cart emails\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"0bbbea9b8339\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#final\"}],\"style\":\"normal\"},{\"_key\":\"2db433b36389\",\"_type\":\"block\",\"children\":[{\"_key\":\"e64d9b52589b\",\"_type\":\"span\",\"marks\":[\"e69ac96b6a85\"],\"text\":\"FAQs about abandoned cart emails\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e69ac96b6a85\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#faq\"}],\"style\":\"normal\"},{\"_key\":\"8326ce953569\",\"_type\":\"anchor\",\"anchorId\":\"what\"},{\"_key\":\"f5a30e5d6494\",\"_type\":\"block\",\"children\":[{\"_key\":\"71ea1807cf95\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is an abandoned cart email?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c688f433fe1f\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cd21d7c3434\",\"_type\":\"span\",\"marks\":[],\"text\":\"An abandoned cart email is a follow-up message sent when someone adds items to their online shopping cart but doesn’t complete the purchase.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8b11daef2cce\",\"_type\":\"block\",\"children\":[{\"_key\":\"c92dfd2ff4ba\",\"_type\":\"span\",\"marks\":[],\"text\":\"These messages are typically triggered automatically based on user behavior. They often include product details, images, and a clear path back to checkout. Some brands also layer in incentives—like free shipping or limited-time discounts—to encourage action.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c3160752d116\",\"_type\":\"block\",\"children\":[{\"_key\":\"1559f3159652\",\"_type\":\"span\",\"marks\":[],\"text\":\"Abandoned cart emails are one of the most widely used (and highest-performing) types of behavioral messaging in eCommerce.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"75211e46f996\",\"_type\":\"richImage\",\"alt\":\"an email from sneaker planet asking you to complete your order\",\"asset\":{\"_ref\":\"image-1d230670913163f857c26d86240fa016ff08a646-2400x2160-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"371d16200543\",\"_type\":\"anchor\",\"anchorId\":\"how\"},{\"_key\":\"8a8332fa5b5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"91f91f006fb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How an abandoned cart series of emails can help recover lost revenue for eCommerce brands\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f18b909f4e85\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3b2e303dbef\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cart abandonment is a major source of revenue loss. Shoppers show clear intent—browsing, selecting items, and getting to the final step—before dropping off.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"52626388ff80\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5f6ff188058\",\"_type\":\"span\",\"marks\":[],\"text\":\"Abandoned cart emails give brands a second chance to convert those high-intent users. They create a bridge between interest and action by removing friction, restoring context, or simply reminding someone what they were about to buy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f3bbcc819014\",\"_type\":\"block\",\"children\":[{\"_key\":\"71d3b96f8b4c\",\"_type\":\"span\",\"marks\":[],\"text\":\"When singular messages are built into an abandoned cart series of emails, they can significantly boost revenue per recipient and recover a meaningful percentage of lost sales. If extended across multiple channels, they become even more powerful.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a03e4c8a8880\",\"_type\":\"anchor\",\"anchorId\":\"craft\"},{\"_key\":\"b32e01dff844\",\"_type\":\"block\",\"children\":[{\"_key\":\"8af79501d12a\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to craft more effective abandoned cart email strategies\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3904a2daa1f1\",\"_type\":\"block\",\"children\":[{\"_key\":\"f28cb990ee8b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Not every abandoned cart recovery message leads to a click. And not every click leads to a conversion. But with the right strategy, brands can significantly improve their chances of turning hesitation into purchase.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"558e4ee1ab82\",\"_type\":\"block\",\"children\":[{\"_key\":\"939c2771b033\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before building your email content or flow, it helps to understand why customers abandon their carts and what elements actually drive re-engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dace2c32c5cb\",\"_type\":\"richImage\",\"alt\":\"a computer screen shows a delay and a message from carly friedrich\",\"asset\":{\"_ref\":\"image-0658ce918c2d26d2a8573c615051c72c38ed7103-2400x1782-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"8bc3c80c2609\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d15c958c57b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cart abandonment checklist\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f07a3d6528c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2d653612b53\",\"_type\":\"span\",\"marks\":[],\"text\":\"Most abandoned carts aren’t a rejection—they’re a pause. Customers get distracted, lose trust at a key moment, or run into unexpected costs that make them hesitate.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec8523aeee04\",\"_type\":\"block\",\"children\":[{\"_key\":\"8115509c27eb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use this cart abandonment checklist to identify common friction points and shape your recovery messaging accordingly:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f9025239e37a\",\"_type\":\"block\",\"children\":[{\"_key\":\"eeb53f316a2e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unexpected shipping fees, taxes, or service charges\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ba564cab65d\",\"_type\":\"block\",\"children\":[{\"_key\":\"200569a0c0ee\",\"_type\":\"span\",\"marks\":[],\"text\":\"Forced account creation before checkout\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"30bf458772d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c44972858bf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Long or complicated checkout forms\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"95c2d476de96\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbd987c0cfb3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Limited payment options or security concerns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"250f5e15cab8\",\"_type\":\"block\",\"children\":[{\"_key\":\"9bfd6f1e431d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unclear return policies or delivery timelines\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ac5f4e166f7d\",\"_type\":\"block\",\"children\":[{\"_key\":\"112fdd54c2f7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Technical issues (e.g., slow site, broken form fields)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8053a55d8a93\",\"_type\":\"block\",\"children\":[{\"_key\":\"14e896451e33\",\"_type\":\"span\",\"marks\":[],\"text\":\"Simply browsing or comparing across sites\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2e3e9d177502\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7b502bc6460\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lack of urgency or motivation to complete the purchase\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"311dbeddc4a1\",\"_type\":\"block\",\"children\":[{\"_key\":\"90a3e61f543e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Each of these factors points to a different messaging opportunity—whether that’s a pricing clarification, a reminder email with product visuals, or a follow-up that re-emphasizes trust and ease.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08566a0ff585\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a3ac98c70c6\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are the key components of an abandoned cart email series?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"29ca983c6030\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef032d2ed4ba\",\"_type\":\"span\",\"marks\":[],\"text\":\"There’s no perfect formula, but high-performing shopping cart reminder emails tend to include the following elements:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f27587b9c7c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"39ce66561915\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A clear subject line\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"a54b7ae476f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"bcfa76de477c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use simple, relevant language to draw attention. Mention the product, the action, or the benefit (“Still deciding?” or “Your cart’s waiting”).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c97f829470ef\",\"_type\":\"block\",\"children\":[{\"_key\":\"e96303bef039\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Recognizable product details\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"2c35fc0ad1c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b80f1c97cf7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Include the item’s name, photo, price, and any chosen options (like size or color). This re-establishes context and saves the user from needing to backtrack.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a2c83bd3ce7c\",\"_type\":\"block\",\"children\":[{\"_key\":\"d29e5dc2f124\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A single, strong call to action\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"ea4bc6904196\",\"_type\":\"block\",\"children\":[{\"_key\":\"0fe60e1d291e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tell the customer exactly what to do next—ideally with a button that says something like “Return to cart” or “Complete your order.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3e7c649b3e50\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf4d3755671f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Consistent branding and tone\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"133f760a9807\",\"_type\":\"block\",\"children\":[{\"_key\":\"eab88aa3b569\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use your usual voice, visual style, and layout. The message should feel like it’s part of the shopping experience, not a separate system.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0517a6818329\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9517148d247\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Supporting content\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"99c2ea51fe8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c4f0bcc4fc6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Add elements like customer reviews, free shipping banners, or reminders about return policies—especially for first-time buyers or high-value carts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b5243b6ab4dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f1075866ee7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mobile-friendly design\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"6c6dc0eefc67\",\"_type\":\"block\",\"children\":[{\"_key\":\"1de3e3b1e719\",\"_type\":\"span\",\"marks\":[],\"text\":\"Make sure the message is readable and clickable on any device. Large images, short paragraphs, and vertical layouts can all help.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d01937301e09\",\"_type\":\"anchor\",\"anchorId\":\"20\"},{\"_key\":\"1517908ec2c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"7bae62a1143c\",\"_type\":\"span\",\"marks\":[],\"text\":\"20 abandoned cart email best practices that actually work\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ba06db0e41b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"776d28f0fc2d\",\"_type\":\"span\",\"marks\":[],\"text\":\"You’ve got the trigger. You’ve got the cart data. But what turns an abandoned cart email from background noise into a conversion tool is how you design the experience. This list of 20 abandoned cart email best practices help build trust, increase relevance, and nudge the customer at just the right moment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bb52e5d38486\",\"_type\":\"block\",\"children\":[{\"_key\":\"10cb185507c2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Identify why customers drop off\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4fe8b5b4f82f\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f1ae17d474b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before writing a single line of copy, make sure you understand the most common friction points. That might be cost, trust, timing, or complexity. Use this insight to shape tone and messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cfad89ce80f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"5bb602101b35\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Create a sequence, not just a one-off email\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ffcaa9e4f23e\",\"_type\":\"block\",\"children\":[{\"_key\":\"abd73aec64b4\",\"_type\":\"span\",\"marks\":[],\"text\":\"A well-timed series—usually two to three emails spaced over a few days—gives customers multiple opportunities to come back. Each message should have a different focus, from reminder to benefit to incentive.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a8ba0feaa95b\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3d1136c4dfc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Write in your brand’s voice\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"281490636123\",\"_type\":\"block\",\"children\":[{\"_key\":\"5964c6e277a9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Recovery emails shouldn’t sound like automated system alerts. Keep the tone consistent with your website, product pages, and post-purchase flows.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"04d9a665fad8\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cbee9310f66\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Lead with clarity in the subject line\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f89c1710b6bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d55dec1e6c3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tell people what the email is about in as few words as possible. Mention the product, the cart, or the next step. You don’t need to be clever—just clear.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db5f4c814f63\",\"_type\":\"block\",\"children\":[{\"_key\":\"ddeaff48b94b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Show what they left behind\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7ee7cdd6298d\",\"_type\":\"block\",\"children\":[{\"_key\":\"5863182872f1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Include item photos, names, and prices. Make it easy for the customer to recognise what they were interested in—no mental heavy lifting required.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"688f9ca246d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d17c144f7e5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Segment based on cart size or customer status\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d70ded3637f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"bae83239a5a2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Someone abandoning a £15 item isn’t the same as someone abandoning a £500 one. New and returning users often respond better to different messaging strategies too.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d501c5764710\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c11cf9f45dd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Make the CTA obvious\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"23d5a8934db4\",\"_type\":\"block\",\"children\":[{\"_key\":\"42f71ccc30a7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use one button. One action. One next step. It should be visually distinct and use action-oriented language like “Return to cart” or “Checkout now.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"906144398673\",\"_type\":\"block\",\"children\":[{\"_key\":\"4eec8e7c3942\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Offer free shipping if it’s a known barrier\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"629c8fc237d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"be779b7bd133\",\"_type\":\"span\",\"marks\":[],\"text\":\"High delivery fees are a common reason for abandonment. If you can, offer free shipping in the final email as a way to encourage return.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"78950c4b7ba1\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf702eec0596\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Wait a little before sending the first email\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d025eb54c0cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"5921a0b6a0a6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sending it immediately can feel robotic. Find the right delay for your audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8cf599a7dd47\",\"_type\":\"block\",\"children\":[{\"_key\":\"b05a5dcf4792\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use social proof to build confidence\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ff49a5166065\",\"_type\":\"block\",\"children\":[{\"_key\":\"2cf0154f8fa7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Include star ratings or short reviews to reassure buyers—especially if they’re new to your brand or hesitant about the product.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9fd2c0042afb\",\"_type\":\"block\",\"children\":[{\"_key\":\"1ffc5616ca76\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Prioritize mobile-first design\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7515b180b68\",\"_type\":\"block\",\"children\":[{\"_key\":\"c151b4706874\",\"_type\":\"span\",\"marks\":[],\"text\":\"Most emails will be opened on a phone. Keep content stacked vertically, use large tap targets, and minimize distractions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a23f1dc938b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"cfb000ba16b6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use discounts selectively\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab8f4fc995cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"54399bd45c41\",\"_type\":\"span\",\"marks\":[],\"text\":\"Don’t train people to expect one. Save the offer for your final email or for specific segments like high-value carts or infrequent buyers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"33baf62ee8e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f0d4e822d0d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Adjust CTA tone to suit your brand\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f0e27d0e051c\",\"_type\":\"block\",\"children\":[{\"_key\":\"92e42fbad573\",\"_type\":\"span\",\"marks\":[],\"text\":\"You can experiment with softer or playful CTAs—like “Take another look” or “Treat yourself”—but they still need to be clear and action-focused.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7e2761946b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"7af68b8dda3d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Trigger emails based on behaviour, not batch schedules\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a88ff744471\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f2839559ada\",\"_type\":\"span\",\"marks\":[],\"text\":\"Recovery emails should react to abandonment in real time, not wait for a daily send window.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"473d347df875\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f381660e3e1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Include product suggestions when it fits\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"64e558c6be24\",\"_type\":\"block\",\"children\":[{\"_key\":\"0364b8ae8343\",\"_type\":\"span\",\"marks\":[],\"text\":\"If someone hasn’t returned for their original item, show alternatives. This can turn a lost sale into a different conversion.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a07a757b9217\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ece87028594\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use urgency—but only when it’s genuine\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"57b15c508c2e\",\"_type\":\"block\",\"children\":[{\"_key\":\"218399bf998f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Limited stock or time-limited offers work well when real. Don’t fake it. It erodes trust.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d938f8750eb3\",\"_type\":\"block\",\"children\":[{\"_key\":\"842907ea7f14\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Suppress users who’ve already converted\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"21f77bfa93ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b8566be72df\",\"_type\":\"span\",\"marks\":[],\"text\":\"Don’t keep emailing customers who’ve completed the purchase through another channel. Use logic to remove them from the flow automatically.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ebb9da06dfb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"bed6945f8408\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Keep branding consistent across channels\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e32d149d8e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"eba89e6212c4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your emails should look and feel like your website or app. From fonts to colors to tone, consistency builds trust and recognition.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a035b1ac114b\",\"_type\":\"block\",\"children\":[{\"_key\":\"114244a3c66d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Test subject lines, layout, and timing regularly\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"84dfb5281bea\",\"_type\":\"block\",\"children\":[{\"_key\":\"26287db2b167\",\"_type\":\"span\",\"marks\":[],\"text\":\"What works now might not work later. A/B and multivariate testing is essential for refining your approach over time. The best abandoned cart email timing and messaging will vary based on a variety of factors.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"398b50beda4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f452e085283\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Expand the flow across multiple channels\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ebe0647e3630\",\"_type\":\"block\",\"children\":[{\"_key\":\"cfc8b6004daf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Not everyone checks their email. Add push notifications, SMS, or in-app reminders to meet customers where they’re most likely to respond.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2d7bd57be1b1\",\"_type\":\"anchor\",\"anchorId\":\"brands\"},{\"_key\":\"58cc5e156150\",\"_type\":\"block\",\"children\":[{\"_key\":\"177bd540ea41\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why brands shouldn't rely on email only for abandoned carts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e7f641ed7474\",\"_type\":\"block\",\"children\":[{\"_key\":\"9398865fb396\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email is a proven channel for abandoned cart recovery—but it’s not always the most effective on its own. Customers don’t live in their inboxes. They switch between apps, tabs, and devices. Relying solely on email means you risk missing the moment they’re ready to act.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a86eb8048c53\",\"_type\":\"block\",\"children\":[{\"_key\":\"b40e445a7fe2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cross-channel orchestration gives brands more options. With the right signals, you can trigger a cart reminder as a push notification while someone’s still browsing on mobile, follow up with an SMS if they’ve opted in, or use in-app messaging to prompt checkout the next time they open your app. Each of these channels works best when it's triggered in the right moment for the right user.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8dfdeecc5af5\",\"_type\":\"block\",\"children\":[{\"_key\":\"33041d3951a1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Instead of repeating the same email sequence, you can switch tactics depending on where the user is in their journey, their preferences, and past behavior.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e02b8776b45a\",\"_type\":\"block\",\"children\":[{\"_key\":\"94d3edef502e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands using Braze often build dynamic abandoned cart flows that span multiple touchpoints—moving seamlessly between mobile and desktop, email and app, with logic that adapts based on behavior and conversion signals. Whether that’s suppressing a message once someone completes a purchase or delivering a second push notification only if the first was ignored, the goal is the same—help people pick up where they left off, without creating friction or fatigue.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"98917eb0f617\",\"_type\":\"block\",\"children\":[{\"_key\":\"27800e03ec0b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Free abandoned cart flow examples by industry\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"645d65bdbe99\",\"_type\":\"block\",\"children\":[{\"_key\":\"817d7c594de8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cart abandonment strategies differ depending on the industry. Customer expectations, industry norms and buying behavior shape the flow. Here are generalized examples of abandoned cart message flows across different sectors—each of which could include email, push, SMS, or in-app reminders, depending on the audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0490383cf9fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f1f8ab7d071\",\"_type\":\"span\",\"marks\":[],\"text\":\"These flow ideas are designed to be flexible and can be adapted using tools like Braze to create cross-channel experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cce2abca346b\",\"_type\":\"block\",\"children\":[{\"_key\":\"46c86f27c2b7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Retail and eCommerce\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"88c212a30ca5\",\"_type\":\"block\",\"children\":[{\"_key\":\"10bc7afeba6b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Flow 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(24–48 hours later)\"},{\"_key\":\"ed27091a0a82\",\"_type\":\"span\",\"marks\":[],\"text\":\": Include social proof or UGC for the product\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"39349fe12318\",\"_type\":\"block\",\"children\":[{\"_key\":\"dbb3bbc7e43d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 3 (72 hours later)\"},{\"_key\":\"441b83053085\",\"_type\":\"span\",\"marks\":[],\"text\":\": Incentive (e.g., free shipping or 10% off)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"81298d509f8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"d94bf351d2a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Media and Entertainment\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"09901db64c60\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4e265a0ba27\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Flow 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trial\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"00546ed9c09e\",\"_type\":\"block\",\"children\":[{\"_key\":\"f863980705c4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Push (24 hours later)\"},{\"_key\":\"bc997d3f9e63\",\"_type\":\"span\",\"marks\":[],\"text\":\": Highlight exclusive content or upcoming release\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f42d020b3b4b\",\"_type\":\"block\",\"children\":[{\"_key\":\"648df87ae430\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 2\"},{\"_key\":\"17bd32b59ccc\",\"_type\":\"span\",\"marks\":[],\"text\":\": Discount for first-time sign-up or bundle deal\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ede8ce19de9\",\"_type\":\"block\",\"children\":[{\"_key\":\"1139aeb9bc6d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Travel and Hospitality\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ae0dba48a458\",\"_type\":\"block\",\"children\":[{\"_key\":\"f67310396123\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Flow summary\"},{\"_key\":\"f701ac343721\",\"_type\":\"span\",\"marks\":[],\"text\":\":\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f83ed8bc3211\",\"_type\":\"block\",\"children\":[{\"_key\":\"df64c037b883\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 1\"},{\"_key\":\"4e27d69930d6\",\"_type\":\"span\",\"marks\":[],\"text\":\": Cart summary—saved destination, flight, or accommodation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2c8606d55985\",\"_type\":\"block\",\"children\":[{\"_key\":\"af83797cd4a5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Push (1 day later)\"},{\"_key\":\"45558f8d3aaf\",\"_type\":\"span\",\"marks\":[],\"text\":\": Alert about limited availability or price changes\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9f89ff6e3d5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a8a9bbf9535\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 2\"},{\"_key\":\"71977841e8ef\",\"_type\":\"span\",\"marks\":[],\"text\":\": Highlight user reviews or flexible cancellation policy\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"da3777498678\",\"_type\":\"block\",\"children\":[{\"_key\":\"7798d69eb895\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 3\"},{\"_key\":\"5344faff994e\",\"_type\":\"span\",\"marks\":[],\"text\":\": Offer discount code for booking within 24 hours\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6558b6193d4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"16d670107916\",\"_type\":\"span\",\"marks\":[],\"text\":\"On-Demand Services\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"5fdd72f39683\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e931defc5ba\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Flow summary\"},{\"_key\":\"d05297f8c0f2\",\"_type\":\"span\",\"marks\":[],\"text\":\":\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"72a3c52f5aea\",\"_type\":\"block\",\"children\":[{\"_key\":\"20eb79d8ed47\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 1\"},{\"_key\":\"995110eb8aa2\",\"_type\":\"span\",\"marks\":[],\"text\":\": “You were almost there”—summary of service or delivery cart\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"383835b7d835\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dc09b42f659\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Push (within 2 hours)\"},{\"_key\":\"9ae576260568\",\"_type\":\"span\",\"marks\":[],\"text\":\": Tap to resume order with CTA\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a9b767f62ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"04cb57f33190\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"SMS (day after)\"},{\"_key\":\"c821c4859d06\",\"_type\":\"span\",\"marks\":[],\"text\":\": Offer time-limited incentive or free delivery\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1f51033746ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"8121c75475a9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 2\"},{\"_key\":\"5bffa1d0e6e7\",\"_type\":\"span\",\"marks\":[],\"text\":\": Remind of benefits or refer-a-friend rewards\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"176ded291caa\",\"_type\":\"block\",\"children\":[{\"_key\":\"a868f2351fd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Financial Services\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3e5be24eb5d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"676249e69b68\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Flow summary\"},{\"_key\":\"10b7b63f107d\",\"_type\":\"span\",\"marks\":[],\"text\":\":\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cc1538d2c37d\",\"_type\":\"block\",\"children\":[{\"_key\":\"59e44d85de2b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 1\"},{\"_key\":\"8972dd6d9cfa\",\"_type\":\"span\",\"marks\":[],\"text\":\": Resume application or saved quote (with clear CTA)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e7c6d8084e52\",\"_type\":\"block\",\"children\":[{\"_key\":\"a21800c567ae\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Push (next login)\"},{\"_key\":\"dac97df214fc\",\"_type\":\"span\",\"marks\":[],\"text\":\": Nudge to complete onboarding or open account\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5b976235a3c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b3d07e4ed50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 2\"},{\"_key\":\"b6088e97bfaa\",\"_type\":\"span\",\"marks\":[],\"text\":\": Reinforce trust—include security info or testimonials\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b7d68721c5ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"beb7a95227e6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"SMS (optional)\"},{\"_key\":\"a28302b5b80d\",\"_type\":\"span\",\"marks\":[],\"text\":\": One-time reminder for opted-in users\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5d0f81467b5c\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b895766586b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Health and Wellness\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"221a3588c926\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c84ce933941\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Flow summary\"},{\"_key\":\"56b6727968c6\",\"_type\":\"span\",\"marks\":[],\"text\":\":\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b5ab5cd5b685\",\"_type\":\"block\",\"children\":[{\"_key\":\"5179de2d1806\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 1\"},{\"_key\":\"f020fb20116f\",\"_type\":\"span\",\"marks\":[],\"text\":\": Product detail recap—benefits, ingredients, etc.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ee5db334ea9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e36685ad9e21\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"In-app message\"},{\"_key\":\"a8d45dd54361\",\"_type\":\"span\",\"marks\":[],\"text\":\": Reminder tied to wellness goal or plan\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"890c0a8a29d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"45932d4c3183\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 2\"},{\"_key\":\"2623d0dd670b\",\"_type\":\"span\",\"marks\":[],\"text\":\": Personalised recommendations or complementary products\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7f36d1b88e43\",\"_type\":\"block\",\"children\":[{\"_key\":\"f868d078378c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Push or SMS (final)\"},{\"_key\":\"806208a61e51\",\"_type\":\"span\",\"marks\":[],\"text\":\": Offer small discount or consultation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"43ed41455ae6\",\"_type\":\"block\",\"children\":[{\"_key\":\"821385941475\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more inspiration, explore our breakdown of \"},{\"_key\":\"3a85d057209e\",\"_type\":\"span\",\"marks\":[\"e332d83f2512\"],\"text\":\"abandoned cart email and push examples across verticals\"},{\"_key\":\"aec2298002ea\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"e332d83f2512\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email-push-examples\"}],\"style\":\"normal\"},{\"_key\":\"fe1ba3545d0f\",\"_type\":\"anchor\",\"anchorId\":\"real\"},{\"_key\":\"03513a91ef47\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6c2959badaa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Real-world abandoned cart campaigns\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ff8de9705737\",\"_type\":\"block\",\"children\":[{\"_key\":\"bb2ccd817926\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how two very different brands used Braze to build smart recovery flows that converted intent into action.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"674de6178863\",\"_type\":\"block\",\"children\":[{\"_key\":\"26378788eecb\",\"_type\":\"span\",\"marks\":[],\"text\":\"BlaBlaCar brings journeys back on track\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"032e04abadd3\",\"_type\":\"block\",\"children\":[{\"_key\":\"0386460fbeaa\",\"_type\":\"span\",\"marks\":[\"c614eceed98c\"],\"text\":\"BlaBlaCar\"},{\"_key\":\"b13fc11e406c\",\"_type\":\"span\",\"marks\":[],\"text\":\" is a long-distance carpooling service connecting millions of drivers and passengers across Europe. With a digital-first model and high volume of daily bookings, the team needed a scalable way to bring users back when they dropped off mid-journey.\"}],\"markDefs\":[{\"_key\":\"c614eceed98c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/blablacar-case-study-abandoned-cart\"}],\"style\":\"normal\"},{\"_key\":\"b188d4339a0b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a51325ea4e52\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"8666f8eb5b57\",\"_type\":\"block\",\"children\":[{\"_key\":\"af8cccaadc6e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Many users were selecting trips but not completing their bookings. These drop-offs represented missed revenue and poor user experience—especially when customers were likely just distracted or uncertain.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a23a32fed866\",\"_type\":\"richImage\",\"alt\":\"a computer screen shows a flow chart that says add item\",\"asset\":{\"_ref\":\"image-ad4de2c06a7414ff631c7b0138f4adaf187b111d-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"79d971356aa3\",\"_type\":\"block\",\"children\":[{\"_key\":\"49f527a645ab\",\"_type\":\"span\",\"marks\":[],\"text\":\"The strategy\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"55714094f084\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbbeb07863a2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using Braze, BlaBlaCar built a behavior-triggered abandoned cart flow across email, push notifications, and some thoughtfully-deployed webhooks. Messages were automatically sent based on user device, engagement level, and timing. 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The first is typically sent within a few hours, followed by one or two reminders with added urgency or incentives.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c02701146d73\",\"_type\":\"block\",\"children\":[{\"_key\":\"852fbd460289\",\"_type\":\"span\",\"marks\":[],\"text\":\"What’s the best time to send an abandoned cart email?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6e68abb4890d\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfd64e9c4324\",\"_type\":\"span\",\"marks\":[],\"text\":\"The best time to send an abandoned cart email depends on the industry, audience, and even specific customers. 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To test more than two variants, teams either run multiple sequential A/B tests or move to multivariate testing—where several variants are tested in parallel.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e30ca6adf33c\",\"_type\":\"block\",\"children\":[{\"_key\":\"48453946ac2b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Multivariate testing is faster, but it carries the same limitations:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3411c749dbff\",\"_type\":\"block\",\"children\":[{\"_key\":\"14fc42766a64\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Testing fatigue:\"},{\"_key\":\"791ae221b821\",\"_type\":\"span\",\"marks\":[],\"text\":\" The more combinations you test, the smaller each audience group becomes, making it difficult to achieve statistical significance without long delays.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3529c884c9fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"65f786ee7d92\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Static outcomes:\"},{\"_key\":\"2a07092888be\",\"_type\":\"span\",\"marks\":[],\"text\":\" Once the test ends, the “winner” is fixed—even if customer behavior shifts the next week.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f36eab06f118\",\"_type\":\"block\",\"children\":[{\"_key\":\"77531a4b7095\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"No personalization:\"},{\"_key\":\"e92dd070ec53\",\"_type\":\"span\",\"marks\":[],\"text\":\" Both A/B and multivariate tests search for one global winner, not the best action for each individual.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"53ee5f58e0be\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c24a271413f\",\"_type\":\"span\",\"marks\":[],\"text\":\"To address these constraints, multi-armed bandit (MAB) algorithms emerged. Instead of splitting audiences evenly, MABs allocate more traffic to better-performing variants while still leaving room to explore others. This makes them more efficient and adaptive than static tests—but they still only optimize at the segment or whole customer population level.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2da0cda26d4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"f97738ecf788\",\"_type\":\"span\",\"marks\":[],\"text\":\"Contextual bandits take the next step. By incorporating customer attributes (purchase history, preferences, location), variant metadata (style, price point, timing), and even environmental factors (seasonality, holidays), contextual bandits learn the right action for each individual in context. 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Dedicated agents optimize each dimension, then work together to determine the optimal combination for every customer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2db480503204\",\"_type\":\"block\",\"children\":[{\"_key\":\"f4f974e0607b\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI Decisioning Studio™ personalization learns continuously, adapts in real time, and personalizes at scale—replacing the cycle of A/B fatigue with AI decisioning, and resource bottlenecks with self-learning campaigns that improve outcomes with every send.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dcefe6d7c278\",\"_type\":\"anchor\",\"anchorId\":\"ben\"},{\"_key\":\"8b8fe0698db0\",\"_type\":\"block\",\"children\":[{\"_key\":\"773e8d9e7c25\",\"_type\":\"span\",\"marks\":[],\"text\":\"The benefits of BrazeAI Decisioning Studio™\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ddc86d2e33ef\",\"_type\":\"block\",\"children\":[{\"_key\":\"c910f5750f61\",\"_type\":\"span\",\"marks\":[],\"text\":\"Faster testing is great, but what marketing teams really want are outcomes that compound over time. With self-learning algorithms, BrazeAI Decisioning Studio™ unlocks that potential, by turning every campaign into an ongoing cycle of learning and improvement. The benefits include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d24e868c6ed0\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea2eb86528a9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Faster campaign optimization:\"},{\"_key\":\"7cd212ae4d94\",\"_type\":\"span\",\"marks\":[],\"text\":\" Automated experimentation reallocates traffic in real time, so gains appear weeks faster than with manual tests.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0c4923785b3d\",\"_type\":\"block\",\"children\":[{\"_key\":\"0dfa0131d89b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Improved engagement and retention:\"},{\"_key\":\"66269cb3ae19\",\"_type\":\"span\",\"marks\":[],\"text\":\" Personalization across timing, channel, creative, and offers drives higher response rates and stronger loyalty.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b933dc535259\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c42dd6f34ae\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"One-to-one personalization at scale:\"},{\"_key\":\"fcdbd5a9c16f\",\"_type\":\"span\",\"marks\":[],\"text\":\" Every decision adapts to the individual, even as behavior and context shift.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7eee9e20d6b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc1e0a845048\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Reduced manual lift:\"},{\"_key\":\"40732ee1deb9\",\"_type\":\"span\",\"marks\":[],\"text\":\" Marketing teams no longer spend hours running and analyzing countless tests, freeing time for creative and strategic work.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0e39752def70\",\"_type\":\"block\",\"children\":[{\"_key\":\"093363b4e450\",\"_type\":\"span\",\"marks\":[],\"text\":\"Together, these benefits transform marketing automation from a rules-based workflow into an AI-driven personalization system that gets sharper with every interaction. Instead of chasing short-term wins, marketers build a foundation where performance naturally improves as the system runs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"566d9eb7d85f\",\"_type\":\"anchor\",\"anchorId\":\"results\"},{\"_key\":\"2a05659dfdc5\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc173efb84f9\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI Decisioning Studio™ in action with real-world results\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"68a62e31ec3a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a1d53826f315\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI Decisioning Studio™ solves two sides of the personalization challenge: it acts as the decisioning brain, continuously experimenting and selecting the right action for each customer and, natively integrated with your engagement and orchestration layer on Braze, delivers those actions instantly across email, SMS, push, in-app, and web.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9b242f0c4ab0\",\"_type\":\"block\",\"children\":[{\"_key\":\"13fcbd32eb86\",\"_type\":\"span\",\"marks\":[],\"text\":\"The combined reinforcement learning and real-time customer journey orchestration creates a system where every customer journey is both adaptive and scalable. BrazeAI Decisioning Studio™ agents determine the best message, timing, and channel, while Braze executes those decisions as part of coordinated, cross-channel journeys.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d704e7b3f32b\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab28cc835625\",\"_type\":\"span\",\"marks\":[],\"text\":\"One example of this in action is Kayo Sports, Australia’s largest and fastest-growing sports streaming service. By pairing BrazeAI Decisioning Studio™, Kayo has built a personalization engine capable of delivering 1.2 million daily variations of customer communications—a leap from just 300 previously.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c894d339ed4e\",\"_type\":\"anchor\",\"anchorId\":\"fan\"},{\"_key\":\"27c28eac0f77\",\"_type\":\"block\",\"children\":[{\"_key\":\"dcd61bdc94ef\",\"_type\":\"span\",\"marks\":[],\"text\":\"Kayo Sports personalizes the playbook for 1:1 fan engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"46c178bfd341\",\"_type\":\"block\",\"children\":[{\"_key\":\"7890130e04ab\",\"_type\":\"span\",\"marks\":[],\"text\":\"Launched as part of the Foxtel Group (now a DAZN company), \"},{\"_key\":\"709512e58050\",\"_type\":\"span\",\"marks\":[\"3613838faedf\"],\"text\":\"Kayo Sports\"},{\"_key\":\"d203d36965cf\",\"_type\":\"span\",\"marks\":[],\"text\":\" is Australia’s largest and fastest-growing sports streaming service, offering instant access to more than 50 sports live and on demand. With over 30,000 hours of sports, documentaries, and entertainment shows from FOX SPORTS Australia and ESPN, Kayo has built a reputation for delivering a cutting-edge streaming experience and cultivating a customer-first culture.\"}],\"markDefs\":[{\"_key\":\"3613838faedf\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/kayo-sports-case-study\"}],\"style\":\"normal\"},{\"_key\":\"419c5cb44a53\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2e1f39899e8\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"2b30bd2b31e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"15a85aaaaf9a\",\"_type\":\"span\",\"marks\":[],\"text\":\"In the crowded streaming market, Kayo Sports knew that retention and loyalty would depend on delivering truly personalized experiences. Early efforts included tailored sign-up flows and curated in-app content, but \"},{\"_key\":\"cbc548e19a0c\",\"_type\":\"span\",\"marks\":[\"f86d67120b40\"],\"text\":\"customer engagement campaigns\"},{\"_key\":\"3f2ec6c0e379\",\"_type\":\"span\",\"marks\":[],\"text\":\" were limited by manual rules and workflows. The team wanted to move beyond segmentation and one-size-fits-all tests to build a system capable of making personalized decisions for every fan across channels.\"}],\"markDefs\":[{\"_key\":\"f86d67120b40\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/braze-ai-playbook\"}],\"style\":\"normal\"},{\"_key\":\"c0ebbc235609\",\"_type\":\"block\",\"children\":[{\"_key\":\"127827f1eb32\",\"_type\":\"span\",\"marks\":[],\"text\":\"The strategy\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"8bda3a26fa1e\",\"_type\":\"block\",\"children\":[{\"_key\":\"08a241f40375\",\"_type\":\"span\",\"marks\":[],\"text\":\"Kayo Sports built its “Customer Cortex,” a personalization engine powered by AI agents and integrated with Braze. The Cortex analyzes user behavior, preferences, and engagement patterns to create 1:1 subscriber experiences at scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"91fb92d54fe0\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a7d45314d1f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data:\"},{\"_key\":\"b2fe1e7950b1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Ten purpose-built reinforcement learning models transformed customer data, creating deep subscriber profiles.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"904ea9b3c60c\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f96aaba32ce\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Decisioning:\"},{\"_key\":\"354026fab165\",\"_type\":\"span\",\"marks\":[],\"text\":\" AI agents optimized message, channel, timing, frequency, and promotions, learning the best action for each customer.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"420b9fb81228\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b7201cdc243\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Delivery:\"},{\"_key\":\"a3daced9d95e\",\"_type\":\"span\",\"marks\":[],\"text\":\" Braze orchestrated the journeys, scaling communications from 300 preset workflows to 1.2 million possible variations across email, push, SMS, and in-app messaging.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ab954952b83\",\"_type\":\"richImage\",\"alt\":\"Kayo Sports ad for $10 off monthly for 2 months, displayed on mobile and desktop screens, featuring three 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occupancy\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"929cbf90fe95\",\"_type\":\"block\",\"children\":[{\"_key\":\"df95005c8a07\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"105% increase\"},{\"_key\":\"466a81dd231e\",\"_type\":\"span\",\"marks\":[],\"text\":\" in cross-sell to sister service BINGE\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bf6cbcd8962e\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a4a9d0c66ae\",\"_type\":\"span\",\"marks\":[],\"text\":\"Achieved while subscription prices \"},{\"_key\":\"f7a70d719e36\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"rose by 20%\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"452a64aee6fe\",\"_type\":\"richImage\",\"alt\":\"Quote from Anthony O'Byrne of Kayo Sports about Customer Cortex's integration with OfferFit and Braze, leading to a significant increase in customer actions.\",\"asset\":{\"_ref\":\"image-0757aa644e378324587d217047324c906e3af678-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"deaa61da0f53\",\"_type\":\"anchor\",\"anchorId\":\"high\"},{\"_key\":\"67dd9ae67735\",\"_type\":\"block\",\"children\":[{\"_key\":\"5067651d1fd6\",\"_type\":\"span\",\"marks\":[],\"text\":\"4 high-impact use cases for BrazeAI Decisioning Studio™\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c8e5622f1afe\",\"_type\":\"block\",\"children\":[{\"_key\":\"7129dd753577\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are four of the most effective ways brands use BrazeAI Decisioning Studio™ with Braze to drive key customer actions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9191ba51dd5c\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c38cbaba02c\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. The “get them started right” onboarding campaign\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"575ee70817ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d3212e71d38\",\"_type\":\"span\",\"marks\":[],\"text\":\"This may sound familiar: a customer signs up, downloads your app, or starts a free trial…and then disappears. Without the right nudge, they never finish setting up or activating, which means they never see the real value of your product.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bce76db56cff\",\"_type\":\"block\",\"children\":[{\"_key\":\"0bc3a1181aa8\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI Decisioning Studio™ personalizes onboarding journeys by testing different cadences, channels, and creative in real time. One customer might get an SMS reminder to finish setup in the morning, another might receive an in-app message that highlights a key feature in the evening. Braze delivers these tailored journeys automatically, so every new user gets the right message at the right moment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8fcd4628088e\",\"_type\":\"block\",\"children\":[{\"_key\":\"d453110a339e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pro tip:\"},{\"_key\":\"e56d60f16322\",\"_type\":\"span\",\"marks\":[],\"text\":\" Use a mix of channels in early onboarding. Customers who ignore email might respond to push or SMS, and BrazeAI Decisioning Studio™ agents will quickly learn which combination works best.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9d48e85f670a\",\"_type\":\"block\",\"children\":[{\"_key\":\"08e3c54a9622\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. The “don’t let them slip away” retention campaign\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"719dcb0b74e4\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f71b75f46fd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Retaining customers is difficult and many marketers resort to offering blanket discounts. But overspending on promotions for people who would have stayed anyway is a risk.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8513e908257b\",\"_type\":\"block\",\"children\":[{\"_key\":\"5e36b0ad7e4b\",\"_type\":\"span\",\"marks\":[],\"text\":\"With BrazeAI Decisioning Studio™, retention campaigns get smarter. AI agents learn which subscribers need an incentive, which are likely to renew without one, and which should be engaged with a different type of message. Braze then delivers those individualized decisions through email, push, or in-app, ensuring every renewal message is both timely and cost-effective.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d3576e53ee6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"f1658aa8fc74\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pro tip:\"},{\"_key\":\"d93ed8c31812\",\"_type\":\"span\",\"marks\":[],\"text\":\" Combine BrazeAI Decisioning Studio™ with \"},{\"_key\":\"dea527a61771\",\"_type\":\"span\",\"marks\":[\"fbe80dd3a9b2\"],\"text\":\"Braze Predictive Churn\"},{\"_key\":\"3d30c7a28826\",\"_type\":\"span\",\"marks\":[],\"text\":\". Use churn scores to identify at-risk users, then let BrazeAI Decisioning Studio™ optimize the timing and type of retention outreach.\"}],\"markDefs\":[{\"_key\":\"fbe80dd3a9b2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-predictive-churn\"}],\"style\":\"normal\"},{\"_key\":\"da73a069b813\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8dc4c06d970\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. The “ready for more” cross-sell and upsell campaign\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f84dc34a4c2f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d86d6ee3a521\",\"_type\":\"span\",\"marks\":[],\"text\":\"Not every customer is ready for an upgrade, and sending the same offer to everyone can create churn risk.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"90da5b156051\",\"_type\":\"block\",\"children\":[{\"_key\":\"b52856f028ff\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI Decisioning Studio™ personalizes cross-sell and upsell campaigns by analyzing which customers respond best to leapfrog offers, who requires a discount, and who simply needs more time. Within Braze Canvas, these decisions translate into personalized paths across email, in-app, SMS, and push, and result in a higher average revenue per user without wasted spend.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9b68f2595bf8\",\"_type\":\"block\",\"children\":[{\"_key\":\"820df77b2a23\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pro tip:\"},{\"_key\":\"e53a988848f2\",\"_type\":\"span\",\"marks\":[],\"text\":\" Don’t just test offers—test timing. BrazeAI Decisioning Studio™ may learn that some customers are more likely to upgrade right after a purchase, while others need a quiet period before considering add-ons.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"99c9084f07a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a5e72e2a1e7\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. The “we miss you” re-engagement campaign\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a4902f6ba910\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f4b92be2952\",\"_type\":\"span\",\"marks\":[],\"text\":\"Every brand has customers who stop showing up. Sending the same “come back” message to everyone rarely works.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3db2d8cad66a\",\"_type\":\"block\",\"children\":[{\"_key\":\"724ebeea3071\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI Decisioning Studio™ turns re-engagement into an ongoing learning process. Agents test different creative, offers, channels, and timings to discover what works for each individual. With Braze handling delivery, one customer might receive a playful push notification, another a discount code by email, and another a reminder of new features via SMS. Over time, winback campaigns get sharper and more cost-efficient.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ff47a96fcb1\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed42e4af0c58\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pro tip:\"},{\"_key\":\"90cdb89781f3\",\"_type\":\"span\",\"marks\":[],\"text\":\" Set a re-eligibility window in \"},{\"_key\":\"35a9ada64a4c\",\"_type\":\"span\",\"marks\":[\"5b3805af2e6e\"],\"text\":\"Braze Canvas\"},{\"_key\":\"3e3677c92794\",\"_type\":\"span\",\"marks\":[],\"text\":\" so lapsed users can re-enter campaigns if they show signs of churning again. BrazeAI Decisioning Studio™ will continue adapting as their behavior changes.\"}],\"markDefs\":[{\"_key\":\"5b3805af2e6e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"a45d94091599\",\"_type\":\"anchor\",\"anchorId\":\"for\"},{\"_key\":\"ed4c6f450a4e\",\"_type\":\"block\",\"children\":[{\"_key\":\"e8d61d6322c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Considerations for scaling with BrazeAI Decisioning Studio™ personalization\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e083991d87f4\",\"_type\":\"block\",\"children\":[{\"_key\":\"2709a6842110\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI decisioning can be transformative for marketers, and with the right preparation, adopting BrazeAI Decisioning Studio™is both achievable and rewarding. 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