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flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Canaux</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/fr/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cross-channels"><use href="/icons/sprites.svg#cross-channels"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Cross-canal</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">E-mail</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">SMS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="whatsapp"><use href="/icons/sprites.svg#whatsapp"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Messages pour applications mobiles</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="server-05"><use href="/icons/sprites.svg#server-05"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Communication web</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/audience-sync"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="sliders-02"><use href="/icons/sprites.svg#sliders-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Synchronisation des audiences des médias</span></div></a></li></ul></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F980] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 mr-2 xl:mr-0 rounded-md bg-gradient-icon text-white"><svg width="20" height="20" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">BrazeAI™</span><p class="text-md font-normal text-gray-600">Découvrez comment BrazeAI™ s'intègre aux fonctionnalités de l'ensemble de notre plateforme.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/fr/product/brazeai">En savoir plus</a></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/fr/product/overview"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="atom-01"><use href="/icons/sprites.svg#atom-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Aperçu de la plateforme Braze</span><span class="text-sm font-normal text-gray-600">Tous vos besoins en matière de données, de canaux et d'orchestration au sein d'une seule et même plateforme.</span></div></a></li><li><a class="nav-item flex gap-3" href="/fr/product"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="settings-01"><use href="/icons/sprites.svg#settings-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Fonctionnement</span><span class="text-sm font-normal text-gray-600">Une présentation de notre pile technologique intégrée verticalement.</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold 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font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Solutions"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Retour</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Secteurs d'activité</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Vente au détail et e-commerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Services financiers</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Voyages et hébergement</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Médias et divertissement</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">À la demande</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Restauration rapide</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze pour</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/fr/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Ingénierie</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/fr/resources/reports-and-guides/2025-emea-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="Une femme est assise sur une chaise devant une bannière sur laquelle il est écrit "Évaluation de l'engagement client"" loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0b42b948b714835219d204b513c037091b2bbf91-1920x1080.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0b42b948b714835219d204b513c037091b2bbf91-1920x1080.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0b42b948b714835219d204b513c037091b2bbf91-1920x1080.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">Panorama 2025 de l’engagement client dans la région EMEA</span><span class="text-md font-normal text-gray-600">Les marques de la région EMEA investissent plus que jamais dans le marketing. En fait, 74 % d’entre elles prévoient d’augmenter leur budget marketing en 2025.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Partenaires<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Partenaires" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition 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items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Découvrez nos partenaires technologiques ou de solutions et entrez en contact avec eux.</span></div></a></li><li><a class="nav-item flex gap-3" href="/fr/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Partenaires de solutions</span><span class="text-sm font-normal text-gray-600">Découvrez nos partenariats avec les plus grandes agences, sociétés de conseil et intégrateurs de systèmes au monde.</span></div></a></li><li><a class="nav-item flex gap-3" href="/fr/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Partenaires technologiques</span><span class="text-sm font-normal text-gray-600">Explorez plus de 140 intégrations de partenariats technologiques</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Ressources<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Ressources" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" 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ressources</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Études de cas</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Rapports et guides</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Vidéos (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Webinaires et événements</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/fr"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">Documentation utilisateur</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Progresser</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Communauté de clients Bonfire (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/fr"><div 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role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certification</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Accompagner</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/fr/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Aperçu du service d'assistance</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Services professionnels</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Satisfaction client</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Braze<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Braze" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Braze"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Retour</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/fr/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">À propos de nous</span><span class="text-sm font-normal text-gray-600">Découvrez comment Braze est devenue la principale plateforme d'engagement client.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Relations avec les investisseurs (EN)</span><span class="text-sm font-normal text-gray-600">Consultez notre actualité, nos statistiques et nos résultats financiers.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Carrières (EN)</span><span class="text-sm font-normal text-gray-600">Découvrez nos offres d'emploi et les raisons de la popularité de notre environnement de travail.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">Explorez nos données environnementales, sociales et de gouvernance d'entreprise.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Actualités (EN)</span><span class="text-sm font-normal text-gray-600">Découvrez les derniers événements survenus à Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="/fr/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Juridique (EN)</span><span class="text-sm font-normal text-gray-600">Consultez nos mentions légales, politiques, déclarations de conformité et plus encore.</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">Vous cherchez autre chose ?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/fr/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>Nous contacter</a></div></div></li></ul><a aria-label="Rechercher" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/fr/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&>svg:last-child]:ml-1 [&>svg:last-child]:rotate-0 [&>svg:last-child]:transition-all" aria-expanded="false" aria-haspopup="true" aria-label="Language Switcher"><svg width="18" height="18" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><svg width="12" height="12" role="img" aria-label="chevron-down"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><nav class="absolute bottom-full sm:bottom-auto sm:top-full w-[320px] left-1/2 -translate-x-1/2 z-50 bg-white rounded-[6px] shadow-lg overflow-hidden max-h-0" aria-hidden="true" aria-labelledby="language-switcher-button"><ul class="z-50 flex flex-col max-h-0"><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="English"><span>English</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] bg-[#9359ff] bg-opacity-[0.04] font-medium hover:bg-opacity-[0.08]"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Français"><span>Français</span><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" color="#6826E1" style="color:#6826E1" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z"></path></svg></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="日本語"><span>日本語</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="한국어"><span>한국어</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Português BR"><span>Português BR</span></button></li></ul></nav></div><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0"><li class="w-full xl:w-auto"><a aria-label="Login" class="flex items-center w-full h-full xl:w-auto font-semibold ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] justify-center text-gray-600 text-lg" href="https://dashboard.braze.com/developers/sign_in">Login</a></li><li class="w-full xl:w-auto"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/fr/get-started">Commencer</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/fr/get-started">Commencer</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="size-full bg-white"><div class="flex flex-col"><section class="bg-heat1 relative overflow-hidden contain-layout pt-10 sm:pt-16"><div class=""><div class="relative"><div data-testid="hero-container" class="container pb-10 pt-24 lg:pb-24"><div class="flex flex-col gap-y-8 lg:flex-row lg:justify-between lg:items-center "><div class="flex w-full shrink-0 flex-col gap-12 items-start lg:pr-8 lg:w-1/2 lg:max-w-[592px]"><div class="flex flex-col gap-6 items-start "><div class="flex flex-col items-start gap-4"><div class="flex flex-wrap gap-1 items-start"><div class="text-white flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>Vente au détail et e-commerce</strong></p></h4></div></div><h1 id="atteignez-vos-clients-partout-o-ils-effectuent-leu" class="mb-0 text-white text-display-md md:text-display-lg lg:text-display-xl font-extrabold"><span class="block"><span class="">Atteignez vos clients partout où ils effectuent leurs achats.</span></span></h1></div><div class="flex w-full flex-col gap-8 text-white"><p>Que ce soit en magasin ou en ligne, notre plateforme d'engagement client fournit à votre marque la puissance marketing nécessaire pour stimuler les achats et accélérer sa croissance.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full sm:w-fit" href="/fr/get-started">Contactez nous</a></div></div></div></div><div class="w-full shrink-0 grow basis-0 pt-10 lg:w-1/2 lg:pt-0 lg:max-w-[592px]"><img alt="a woman sitting on a bench with shopping bags looking at her phone" loading="lazy" width="880" height="545" decoding="async" data-nimg="1" class="size-full rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffeeb898cae452c9ac182bcd8d805b4accc8af14b-1422x1479.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffeeb898cae452c9ac182bcd8d805b4accc8af14b-1422x1479.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffeeb898cae452c9ac182bcd8d805b4accc8af14b-1422x1479.png&w=1920&q=75"/></div></div></div></div></div></section><section class="supergraphic-4 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="relative flex w-full flex-col items-center gap-8 px-16"><div class="container flex flex-col gap-8"><div class="trustbar-wrapper"><div class="grid-cols-2 md:grid-cols-4 lg:flex lg:flex-wrap 2xl:flex-nowrap xl:items-center xl:gap-8 xl:justify-center items-start justify-between gap-6 hidden sm:grid"><img alt="1-800 Flowers" loading="lazy" width="200" height="24" decoding="async" data-nimg="1" class="w-auto h-[24px] min-h-[24px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F37898cbe872f02bd04814645ea30e53211fcce31-768x341.webp&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F37898cbe872f02bd04814645ea30e53211fcce31-768x341.webp&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F37898cbe872f02bd04814645ea30e53211fcce31-768x341.webp&w=640&q=75"/><img alt="Wine.com" loading="lazy" width="200" height="24" decoding="async" data-nimg="1" class="w-auto h-[24px] min-h-[24px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6bfa47166eb536e06651d6c35e43883bc668646f-300x80.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6bfa47166eb536e06651d6c35e43883bc668646f-300x80.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6bfa47166eb536e06651d6c35e43883bc668646f-300x80.png&w=640&q=75"/><img alt="GAP" loading="lazy" width="200" height="24" decoding="async" data-nimg="1" class="w-auto h-[24px] min-h-[24px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5369365cd2b9ce757e1a211d8227c8a60531e865-1279x904.webp&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5369365cd2b9ce757e1a211d8227c8a60531e865-1279x904.webp&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5369365cd2b9ce757e1a211d8227c8a60531e865-1279x904.webp&w=640&q=75"/><img alt="Grover" loading="lazy" width="200" height="24" decoding="async" data-nimg="1" class="w-auto h-[24px] min-h-[24px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb6eba629abe82c055dae739a3069a7227bfead0e-1600x400.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb6eba629abe82c055dae739a3069a7227bfead0e-1600x400.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb6eba629abe82c055dae739a3069a7227bfead0e-1600x400.png&w=640&q=75"/><img alt="Etsy" loading="lazy" width="200" height="24" decoding="async" data-nimg="1" class="w-auto h-[24px] min-h-[24px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0d91ffb5590021c6504a3f70d974b7b2b9d3e3a1-1600x900.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0d91ffb5590021c6504a3f70d974b7b2b9d3e3a1-1600x900.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0d91ffb5590021c6504a3f70d974b7b2b9d3e3a1-1600x900.png&w=640&q=75"/><img alt="Overstock" loading="lazy" width="200" height="24" decoding="async" data-nimg="1" class="w-auto h-[24px] min-h-[24px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8b358b29fb4a4bbc6a51780edddf19450c7dcac9-1600x400.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8b358b29fb4a4bbc6a51780edddf19450c7dcac9-1600x400.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8b358b29fb4a4bbc6a51780edddf19450c7dcac9-1600x400.png&w=640&q=75"/><img alt="Depop" loading="lazy" width="200" height="24" decoding="async" data-nimg="1" class="w-auto h-[24px] min-h-[24px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F245c4bc79626aa91f60ae8b41f7c2e9de3ae47b6-1600x400.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F245c4bc79626aa91f60ae8b41f7c2e9de3ae47b6-1600x400.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F245c4bc79626aa91f60ae8b41f7c2e9de3ae47b6-1600x400.png&w=640&q=75"/></div><div class="w-full sm:hidden"></div></div></div></div></div></section><section class="supergraphic-4 z-50 relative contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-28 pb-8"><div class=""><div class="container flex flex-col items-start gap-10 md:flex-row "><div class="flex flex-col items-start gap-6 "><div class="flex flex-col items-start gap-4 lg:max-w-[800px] "><h2 id="les-avantages-de-braze-pour-le-secteur-du-commerce" class="mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">Les avantages de Braze pour le secteur du commerce et de la vente en ligne.</span></span></h2></div><div class="flex w-full flex-col gap-4 text-md leading-[30px] sm:text-xl lg:max-w-[800px] text-gray-700"><p>Braze facilite les parcours clients en ligne et hors ligne, permettant aux marketeurs d'influencer les décisions d'achat des nouveaux clients et de ceux qui reviennent.</p></div></div></div></div></section><section class="supergraphic-4 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container w-full"><div class="grid gap-8 sm:grid-cols-2 md:grid-cols-3"><div class="flex flex-col gap-6 rounded-xl border border-white/30 bg-white/30 p-6 shadow-testimonial"><h2 class="text-display-lg font-extrabold text-gray-900">47 %</h2><span class="text-lg font-bold text-gray-900">d’augmentation du taux de premier achat</span></div><div class="flex flex-col gap-6 rounded-xl border border-white/30 bg-white/30 p-6 shadow-testimonial md:-translate-y-3"><h2 class="text-display-lg font-extrabold text-gray-900">72 %</h2><span class="text-lg font-bold text-gray-900">d’augmentation du taux d’achats récurrents</span></div><div class="flex flex-col gap-6 rounded-xl border border-white/30 bg-white/30 p-6 shadow-testimonial md:-translate-y-6"><h2 class="text-display-lg font-extrabold text-gray-900">x 7,9</h2><span class="text-lg font-bold text-gray-900">d’augmentation du nombre d’achats par utilisateur grâce à la communication cross-canal</span></div></div></div></div></section><section class="supergraphic-4 relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-28 pb-12 sm:pb-18 lg:pb-24 xl:pb-28"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple-500 flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>Stimulez la croissance</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Centralisez toutes les données d'achat de vos clients.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Identifiez précisément les préférences d'achat de vos clients en ligne et hors ligne. Que les utilisateurs soient connectés ou non, Braze peut permettre aux marketeurs d'unifier des données provenant de plusieurs sources - y compris des plateformes de commerce électronique comme Shopify - afin de créer une vue holistique et unique du client.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit" href="/fr/product/braze-data-platform">Plateforme de données Braze</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="switchback-entrance w-full"><img alt="a phone screen showing a message from upon voyage" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F142da859886ea8712f3060798892e1f6c67b4ea2-1456x1405.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F142da859886ea8712f3060798892e1f6c67b4ea2-1456x1405.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F142da859886ea8712f3060798892e1f6c67b4ea2-1456x1405.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="supergraphic-4 relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-28 pb-12 sm:pb-18 lg:pb-24 xl:pb-28"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple-500 flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>Personnalisez avec l'IA</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Créez des expériences aussi personnalisées que leur style.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Créez l’expérience d'engagement client à laquelle aspirent les acheteurs, avec un parcours qui répond à l'évolution de leurs besoins. BrazeAI™ offre un ciblage précis et des recommandations de produits personnalisées pour créer des expériences spécialement adaptées à chaque acheteur.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit" href="/fr/product/brazeai">BrazeAI™</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="a screenshot of a website that says complete your wardrobe helen" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fffb0e519e54fba16fd6764242938a03f413aaea3-1302x1335.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fffb0e519e54fba16fd6764242938a03f413aaea3-1302x1335.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fffb0e519e54fba16fd6764242938a03f413aaea3-1302x1335.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="supergraphic-4 relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-28 pb-12 sm:pb-18 lg:pb-24 xl:pb-28"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-pink flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>Développez votre base de clients</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Identifiez le contenu de la liste des courses des utilisateurs anonymes.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Bien que la majorité des acheteurs sur votre site soient anonymes, vous pouvez tout de même personnaliser votre marketing en fonction de leurs préférences. Utilisez les données de navigation et comportementales pour envoyer des messages personnalisés les encourageant à effectuer un achat qu’ils ne regretteront pas.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit" href="/fr/resources/articles/building-braze-how-braze-supports-flexible-user-identification">Utilisateurs anonymes</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="switchback-entrance w-full"><img alt="a graphic showing a person putting coins into a piggy bank" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F14e334daf34597b5f9cf940e44946aa5a2a576a3-1574x1441.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F14e334daf34597b5f9cf940e44946aa5a2a576a3-1574x1441.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F14e334daf34597b5f9cf940e44946aa5a2a576a3-1574x1441.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="supergraphic-4 relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-28 pb-12 sm:pb-18 lg:pb-24 xl:pb-28"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple-500 flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>Testez les parcours d'achat</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Découvrez ce qui incite les clients à effectuer un achat.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Ciblez les acheteurs qui laissent quelque chose dans leur panier avec des messages personnalisés en temps réel. Effectuez des tests A/B sur vos communications et votre campagne promotionnelle afin de trouver le parcours gagnant que les clients préfèrent et qui contribue à améliorer votre taux de conversion.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit" href="/fr/product/testing-experimentation">Tests et expérimentation</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="a man and woman are sitting on a bench with a bicycle in the background" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb8d073e32f6e896e29270075637e006766cf365e-1301x1248.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb8d073e32f6e896e29270075637e006766cf365e-1301x1248.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb8d073e32f6e896e29270075637e006766cf365e-1301x1248.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="supergraphic-4 relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-28 pb-12 sm:pb-18 lg:pb-24 xl:pb-28"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-pink flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>Croissance garantie</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Toujours ouvert, quel que soit le jour.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Relevez en toute confiance les défis du calendrier commercial. La solution Braze est spécialement conçue pour garantir la rapidité, l’évolutivité et la fiabilité nécessaires à l’envoi de messages stratégiques pour stimuler les achats pendant les périodes clés de l’année, comme le Black Friday et le Cyber Monday.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs w-full sm:w-fit" href="/fr/resources/articles/powering-marketing-sophistication-at-a-massive-scale">La croissance de Braze</a></div><p></p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="switchback-entrance w-full"><img alt="a woman is surrounded by a bunch of messages including one that says entry rules" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd326ae3b7ece338673e29bcc562b41e7e40ccfe8-1376x987.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd326ae3b7ece338673e29bcc562b41e7e40ccfe8-1376x987.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd326ae3b7ece338673e29bcc562b41e7e40ccfe8-1376x987.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-heat2 relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-30 pb-10 sm:pb-16"><div class=""><div class="container flex w-full flex-col gap-10 pt-10 sm:gap-16"><div class="flex w-full flex-col gap-6 md:flex-row md:justify-between"><div class="flex w-full max-w-[800px] grow flex-col gap-6 "><h2 class="mb-0 md:text-display-lg lg:text-display-xl font-extrabold text-tab-purple"><p>Témoignages de nos clients.</p></h2><p class="text-lg text-tab-purple">Découvrez comment des marques utilisent Braze pour créer des messages attractifs et atteindre efficacement les clients.</p></div><div class="w-fit"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs" href="/fr/customers">Voir tous les témoignages clients</a></div></div><div class="case-study-panel flex w-full flex-col lg:gap-8"><div class="w-full overflow-auto lg:block hidden"><div class="grid auto-cols-fr grid-flow-col gap-6"><button type="button" class="rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] transition-all duration-200 bg-tab-purple text-white">Conversion</button><button type="button" class="rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] transition-all duration-200 bg-white/20 text-gray-700 hover:bg-white/40 hover:text-tab-purple active:bg-tab-purple active:text-white">Amplification de la fidélité</button><button type="button" class="rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] transition-all duration-200 bg-white/20 text-gray-700 hover:bg-white/40 hover:text-tab-purple active:bg-tab-purple active:text-white">Engagement</button></div></div><div class="slick-slider case-study-slick-container slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:300%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:33.333333333333336%;position:relative;left:0;opacity:1;z-index:999;transition:opacity 500ms ease, visibility 500ms ease"><div><div class="!grid h-full grid-cols-4 gap-6 lg:min-h-[520px]" tabindex="-1" style="width:100%;display:inline-block"><a class="col-span-4 md:col-span-3" href="/customers/how-overstock-used-braze-to-boost-engagement"><div class="casestudy-card relative flex h-full flex-col gap-6 overflow-hidden rounded-[20px] p-5 backdrop-blur-[20px] transition-all sm:justify-between sm:p-10 bg-white/20 hover:bg-white/40"><div class="h-10"><img alt="Overstock" loading="lazy" width="100" height="40" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8b358b29fb4a4bbc6a51780edddf19450c7dcac9-1600x400.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8b358b29fb4a4bbc6a51780edddf19450c7dcac9-1600x400.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8b358b29fb4a4bbc6a51780edddf19450c7dcac9-1600x400.png&w=256&q=75"/></div><div class="flex w-full max-w-[380px] flex-col gap-6 text-tab-purple relative z-30"><h4 class="text-display-sm">Comment Overstock a tiré parti de Braze pour renforcer l’engagement client grâce à des communications personnalisées en temps réel</h4><span class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 text-sm font-aribauGrotesk font-bold bg-transparent p-0 text-[#310CCE] w-fit hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3]"><span>Découvrez le témoignage d'Overstock (EN)</span><svg width="20" height="20" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></span></div><div class="case-study-card-img-filter absolute right-0 top-0 hidden h-full w-[53%] lg:block"><img alt="" loading="lazy" width="600" height="505" decoding="async" data-nimg="1" class="feature-img relative z-20 size-full object-cover object-center" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe3e328144b0ef2bc4cefafdef93a7f724e9d61aa-962x1039.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe3e328144b0ef2bc4cefafdef93a7f724e9d61aa-962x1039.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe3e328144b0ef2bc4cefafdef93a7f724e9d61aa-962x1039.png&w=1200&q=75"/></div></div></a><div class="col-span-4 flex flex-row gap-3 sm:gap-8 md:col-span-1 md:flex-col"><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-tab-purple backdrop-blur-[20px] bg-white/20"><span class="font-bold leading-none text-display-md sm:text-display-lg md:text-display-xl lg:text-display-2xl xl:text-display-3xl">21 %</span><span class="text-sm font-semibold uppercase lg:text-lg lg:font-extrabold lg:leading-7 ">Taux de conversion</span></div><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-tab-purple backdrop-blur-[20px] bg-white/20"><span class="font-bold leading-none text-display-md sm:text-display-lg md:text-display-xl lg:text-display-2xl xl:text-display-3xl">38 %</span><span class="text-sm font-semibold uppercase lg:text-lg lg:font-extrabold lg:leading-7 ">Taux d’ouverture</span></div></div></div></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:33.333333333333336%;position:relative;left:-33px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><div class="!grid h-full grid-cols-4 gap-6 lg:min-h-[520px]" tabindex="-1" style="width:100%;display:inline-block"><a class="col-span-4 md:col-span-3" href="/customers/coffee-club-case-study"><div class="casestudy-card relative flex h-full flex-col gap-6 overflow-hidden rounded-[20px] p-5 backdrop-blur-[20px] transition-all sm:justify-between sm:p-10 bg-white/20 hover:bg-white/40"><div class="h-10"><img alt="The Coffee Club" loading="lazy" width="100" height="40" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fee39184cf50928e6efd7729e25aaa79ca7883df2-1600x400.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fee39184cf50928e6efd7729e25aaa79ca7883df2-1600x400.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fee39184cf50928e6efd7729e25aaa79ca7883df2-1600x400.png&w=256&q=75"/></div><div class="flex w-full max-w-[380px] flex-col gap-6 text-tab-purple relative z-30"><h4 class="text-display-sm">Grâce à Braze, The Coffee Club augmente de 35 % les ventes issues de son programme de fidélité</h4><span class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 text-sm font-aribauGrotesk font-bold bg-transparent p-0 text-[#310CCE] w-fit hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3]"><span>Découvrez le témoignage de Coffee Club (EN)</span><svg width="20" height="20" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></span></div><div class="case-study-card-img-filter absolute right-0 top-0 hidden h-full w-[53%] lg:block"><img alt="" loading="lazy" width="600" height="505" decoding="async" data-nimg="1" class="feature-img relative z-20 size-full object-cover object-center" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F83a0dd91818627e59fc07aa6bb6191e84b2d1601-962x1038.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F83a0dd91818627e59fc07aa6bb6191e84b2d1601-962x1038.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F83a0dd91818627e59fc07aa6bb6191e84b2d1601-962x1038.png&w=1200&q=75"/></div></div></a><div class="col-span-4 flex flex-row gap-3 sm:gap-8 md:col-span-1 md:flex-col"><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-tab-purple backdrop-blur-[20px] bg-white/20"><span class="font-bold leading-none text-display-md sm:text-display-lg md:text-display-xl lg:text-display-2xl xl:text-display-3xl">35 %</span><span class="text-sm font-semibold uppercase lg:text-lg lg:font-extrabold lg:leading-7 ">D’AMÉLIORATION DES VENTES AUX MEMBRES DU PROGRAMME DE FIDÉLITÉ</span></div></div></div></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:33.333333333333336%;position:relative;left:-66px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><div class="!grid h-full grid-cols-4 gap-6 lg:min-h-[520px]" tabindex="-1" style="width:100%;display:inline-block"><a class="col-span-4 md:col-span-3" href="/customers/sephora-sea-case-study-ar"><div class="casestudy-card relative flex h-full flex-col gap-6 overflow-hidden rounded-[20px] p-5 backdrop-blur-[20px] transition-all sm:justify-between sm:p-10 bg-white/20 hover:bg-white/40"><div class="h-10"><img alt="Sephora SEA" loading="lazy" width="100" height="40" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4ac8110db570179b3734f57ec9c14e9ae9b450c2-1600x400.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4ac8110db570179b3734f57ec9c14e9ae9b450c2-1600x400.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4ac8110db570179b3734f57ec9c14e9ae9b450c2-1600x400.png&w=256&q=75"/></div><div class="flex w-full max-w-[380px] flex-col gap-6 text-tab-purple relative z-30"><h4 class="text-display-sm">Sephora SEA augmente le taux d'adoption de la fonctionnalité de réalité augmentée de 28 %.</h4><span class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 text-sm font-aribauGrotesk font-bold bg-transparent p-0 text-[#310CCE] w-fit hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3]"><span>Découvrez le témoignage de Sephora (EN)</span><svg width="20" height="20" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></span></div><div class="case-study-card-img-filter absolute right-0 top-0 hidden h-full w-[53%] lg:block"><img alt="" loading="lazy" width="600" height="505" decoding="async" data-nimg="1" class="feature-img relative z-20 size-full object-cover object-center" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F280f42dcee5e3ca9cde3033374fccba70d0f033b-962x1038.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F280f42dcee5e3ca9cde3033374fccba70d0f033b-962x1038.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F280f42dcee5e3ca9cde3033374fccba70d0f033b-962x1038.png&w=1200&q=75"/></div></div></a><div class="col-span-4 flex flex-row gap-3 sm:gap-8 md:col-span-1 md:flex-col"><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-tab-purple backdrop-blur-[20px] bg-white/20"><span class="font-bold leading-none text-display-md sm:text-display-lg md:text-display-xl lg:text-display-2xl xl:text-display-3xl">28 %</span><span class="text-sm font-semibold uppercase lg:text-lg lg:font-extrabold lg:leading-7 ">D’AUGMENTATION DE L'ADOPTION PAR LES UTILISATEURS</span></div><div class="flex shrink-0 grow basis-0 flex-col justify-center gap-5 rounded-[20px] p-6 text-tab-purple backdrop-blur-[20px] bg-white/20"><span class="font-bold leading-none text-display-md sm:text-display-lg md:text-display-xl lg:text-display-2xl xl:text-display-3xl">16 %</span><span class="text-sm font-semibold uppercase lg:text-lg lg:font-extrabold lg:leading-7 ">D’AUGMENTATION DE L'UTILISATION PAR UTILISATEUR</span></div></div></div></div></div></div></div></div><div class="pt-4 lg:hidden"><div class="slick-slider slider variable-width slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:0px;left:0px"><div style="outline:none" data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false"><div><div class="px-2" tabindex="-1" style="width:100%;display:inline-block"><button type="button" class="w-fit rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] active:bg-tab-purple active:text-white bg-tab-purple text-white">Conversion</button></div></div></div><div style="outline:none" data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true"><div><div class="px-2" tabindex="-1" style="width:100%;display:inline-block"><button type="button" class="w-fit rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] active:bg-tab-purple active:text-white bg-white/20 text-gray-700">Amplification de la fidélité</button></div></div></div><div style="outline:none" data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true"><div><div class="px-2" tabindex="-1" style="width:100%;display:inline-block"><button type="button" class="w-fit rounded-[100px] px-4 py-1 text-center text-lg font-extrabold backdrop-blur-[5px] active:bg-tab-purple active:text-white bg-white/20 text-gray-700">Engagement</button></div></div></div></div></div></div><div class="flex w-full justify-between pt-8"><button type="button" class="flex size-[44px] items-center justify-center rounded-full bg-tab-purple text-white disabled:bg-primary-200 disabled:text-primary-900" disabled=""><svg width="24" height="24" role="img" aria-label="arrow-left"><use href="/icons/sprites.svg#arrow-left"></use></svg></button><button type="button" class="flex size-[44px] items-center justify-center rounded-full bg-tab-purple text-white disabled:bg-primary-200 disabled:text-primary-900"><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></button></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container"><div class="mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11"><div><h2 id="consulter-les-ressources" class="mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">Consulter les ressources.</span></span></h2></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs mt-4 lg:mt-0" href="/fr/blog">Lire le blog</a></div><ul class="lg:grid lg:grid-cols-3 lg:gap-8 lg:auto-rows-stagger"><li class="row-start-3 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/fr/resources/reports-and-guides/2024-retail-ecommerce-state-of-customer-engagement"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a woman is holding a stack of boxes in front of a pink background that says braze" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdfb70249c7cc6407664c828bf9896579206e5d7d-1920x1080.png&w=384&q=75 1x, 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href="/fr/resources/articles/how-the-estee-lauder-companies-deliver-unified-customer-experiences-across-channels"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a cell phone with a bunch of icons on it" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9a1e141c493f03d70a7639c3d2205815d882ff42-1500x1500.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9a1e141c493f03d70a7639c3d2205815d882ff42-1500x1500.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9a1e141c493f03d70a7639c3d2205815d882ff42-1500x1500.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Article</span><span class="text-sm text-gray-500 font-extrabold">8<!-- --> min de lecture</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Comment le groupe Estée Lauder offre des expériences clients unifiées sur l'ensemble de ses canaux</h3><span class="text-sm text-gray-500 font-extrabold">22 mai 2023</span></div></a></li><li class="row-start-1 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/fr/resources/reports-and-guides/retail-customer-engagement-review"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a man is smiling while looking at his phone with the words retail analyse de l' engagement client 2025" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5f91e7d1c2efb7eed5efb372be0bde3d94e303bf-1920x1080.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5f91e7d1c2efb7eed5efb372be0bde3d94e303bf-1920x1080.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5f91e7d1c2efb7eed5efb372be0bde3d94e303bf-1920x1080.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Guide</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">2025 Examen de l'engagement client dans le secteur du retail</h3></div></a></li></ul></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout"><div class=""><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="vous-aussi-orchestrez-vos-parcours-clients" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">Vous aussi, orchestrez vos parcours clients.</span></span></h2><div class="whitespace-break-spaces text-xl text-white">L’orchestration de parcours intelligents et toujours actifs est bien réelle. Et notre plateforme joue un rôle central dans cette transformation. Rejoignez des marques de toutes tailles qui donnent une nouvelle dimension à l’engagement client.</div></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/fr/get-started">Commencer</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/fr/product">Découvrez le fonctionnement de Braze</a></div></div></div></div></section></div></section></div></div><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze</p><p>L’engagement,</p><p>réinventé.</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Aperçu</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Pourquoi Braze" href="/fr/value-of-braze">Pourquoi Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Aperçu de la plateforme Braze" href="/fr/product/overview">Aperçu de la plateforme Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Fonctionnement de Braze" href="/fr/product">Fonctionnement de Braze</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Produit</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Plateforme de données Braze" href="/fr/product/braze-data-platform">Plateforme de données Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/fr/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Rapports" href="/fr/product/reporting-analytics">Rapports</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Orchestration des parcours" href="/fr/product/journey-orchestration">Orchestration des parcours</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Expérimentation" href="/fr/product/testing-experimentation">Expérimentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Communication cross-canal" href="/fr/product/cross-channel-messaging">Communication cross-canal</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="E-mail" href="/fr/product/email">E-mail</a></div><div class="flex flex-col"><a class="text-sm 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