<!DOCTYPE html><html lang="pt-br"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/d85d6a0cbc49ff63.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a53ed4fffe70f1d9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/ac677f3becdb0fb9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6ec5e54ae379e487.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2afa656f675362c8.js"/><script src="/_next/static/chunks/1ef81171-aae859132489928d.js" async=""></script><script src="/_next/static/chunks/4678-c4cf65c8a49d50fc.js" async=""></script><script src="/_next/static/chunks/main-app-6197fa6a88b2be67.js" async=""></script><script src="/_next/static/chunks/2574-983010db2095872b.js" async=""></script><script src="/_next/static/chunks/6631-fd5b6182a473af1c.js" 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style="display:none;visibility:hidden"></iframe></noscript><script>!function(){try{var d=document.documentElement,n='data-theme',s='setAttribute';var e=localStorage.getItem('theme');if('system'===e||(!e&&true)){var t='(prefers-color-scheme: dark)',m=window.matchMedia(t);if(m.media!==t||m.matches){d.style.colorScheme = 'dark';d[s](n,'dark')}else{d.style.colorScheme = 'light';d[s](n,'light')}}else if(e){d[s](n,e|| '')}if(e==='light'||e==='dark')d.style.colorScheme=e}catch(e){}}()</script><header id="site-header" class="fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50" data-site-header="true"><nav id="main-nav-container" class="container flex items-center h-full" aria-label="Main site"><a data-event-name="Header" data-event-label="Logo" aria-label="Homepage" class="flex shrink-0 grow-0 basis-20 items-center xl:mr-10" href="/pt-br"><img alt="braze" loading="lazy" width="100" height="32" decoding="async" data-nimg="1" class="block" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=128&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75"/></a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 ml-auto" aria-label="scroll to Falar com a equipe de vendas (#connect-with-sales)" href="#connect-with-sales">Falar com a equipe de vendas</a></nav></header><main><!--$--><div class="size-full bg-white"><div class="flex flex-col"><section class="bg-heat1 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="engage-and-retain-customers-on-every-channel-from-a-single-powerful-platform"><div class=""><div class="relative"><div data-testid="hero-container" class="container pb-10 pt-24 lg:pb-24"><div class="flex flex-col gap-y-8 lg:flex-row lg:justify-between "><div class="flex w-full shrink-0 flex-col gap-12 items-start lg:pr-8 lg:w-1/2 lg:max-w-[592px]"><div class="flex flex-col gap-6 items-start "><div class="flex flex-col items-start gap-4"><h1 id="interaja-com-clientes-e-retenhaos-em-todos-os-cana" class="mb-0 text-white text-display-md md:text-display-lg lg:text-display-xl font-extrabold"><span class="block"><span class="">Interaja com clientes e retenha-os em todos os canais a partir de uma única plataforma</span></span></h1></div><div class="flex w-full flex-col gap-8 text-white"><p>Crie as experiências coerentes e responsivas integradas entre canais que seus clientes desejam.</p><p></p><img alt="Interaja com clientes e retenha-os em todos os canais a partir de uma única plataforma" loading="lazy" width="800" height="600" decoding="async" data-nimg="1" class="w-auto max-w-full self-start overflow-hidden" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F379fafe0b3f24c94f53d4574864db7e723d49fca-1184x958.png&w=828&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F379fafe0b3f24c94f53d4574864db7e723d49fca-1184x958.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F379fafe0b3f24c94f53d4574864db7e723d49fca-1184x958.png&w=1920&q=75"/></div></div></div><div id="connect-with-sales" class="w-full shrink-0 grow basis-0 pt-10 lg:w-1/2 lg:pt-0 lg:max-w-[592px]"><div data-testid="contact-form-panel" class="form-panel w-full p-4 md:p-6 rounded-xl bg-white border border-gray-300 shadow-md"><h2 class="text-display-xs text-gray-900 mb-6">Falar com vendas</h2><div class="multistep-form--step-progress"><div class="h-2 w-full overflow-hidden rounded-xl bg-[#ECE5F9] mb-3"><div class="progress-active h-full transition-all duration-300 ease-in-out w-1/2"></div></div><div class="text-sm text-gray-700 mb-8">Preencha o formulário: Etapa 1 de 2</div></div><span class="hidden" id="formInvalidOptinValue">Selecione apenas uma opção e, em seguida, envie sua preferência.</span><span class="hidden" id="formInvalidBusinessEmail">Digite seu endereço de e-mail comercial.</span><div class="is-loading font-semibold text-center">Carregando...</div><form id="mktoForm_4769" class=" multistep-form"></form><div aria-live="polite"></div></div></div></div></div></div></div></section><section class="bg-gray-50 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container"><div class="bg-gray-50 text-gray-900 backdrop-blur-[30px]"><div class="relative z-10 flex flex-col items-center"><div class="w-full max-w-[800px] pb-8 lg:pb-16"><h2 id="seu-espao-para-criar-experincias-relevantes-integr" class="text-left sm:text-center mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">Seu espaço para criar experiências relevantes integradas entre canais</span></span></h2></div><div class=""><div class="-mx-4 flex flex-col gap-y-8 md:flex-row md:flex-wrap"><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="dataflow-02"><use href="/icons/sprites.svg#dataflow-02"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Simplifique a orquestração da jornada</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>Coloque ideias em prática em um piscar de olhos com ferramentas no code e uma interface intuitiva para criar, iterar e colaborar nas jornadas dos clientes.</p></div></div></div></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Faça experimentos e otimize ações com a IA</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>Aprimore experiências com automações inteligentes que ajudam a testar e otimizar textos, criativos, momentos de disparo, mix de canais, promoções e muito mais.</p></div></div></div></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="clock-stopwatch"><use href="/icons/sprites.svg#clock-stopwatch"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Execute campanhas em tempo real e em larga escala </h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>Proporcione aos clientes experiências altamente personalizadas em larga escala, com base em comportamentos pontuais e interações em diferentes canais.</p></div></div></div></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="check-done-01"><use href="/icons/sprites.svg#check-done-01"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Crie coerência entre os canais</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>Utilize uma interface centralizada para coordenar mensagens de forma integrada em todos os canais em que a sua marca está presente.</p></div></div></div></div></div></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex flex-col items-start gap-10 md:items-center "><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center "><h2 id="j-conquistamos-a-confiana-de-marcas-que-so-refernc" class="mb-0 text-display-md md:text-display-lg lg:text-display-xl font-extrabold"><span class="block"><span class="">Já conquistamos a confiança de marcas que são referência mundial</span></span></h2></div><div class="flex w-full flex-col gap-4 text-md leading-[30px] sm:text-xl md:text-center lg:max-w-[766px] text-gray-700"><p>Hoje, grandes marcas globais enviam dezenas de bilhões de mensagens por mês para mais de 3 bilhões de usuários ativos mensais com a Braze.</p></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="relative flex w-full flex-col items-center gap-8 px-16"><div class="container flex flex-col gap-8"><div class="w-full undefined"></div></div></div></div></section><section class="bg-gray-50 z-50 relative contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex flex-col items-start gap-10 md:items-center "><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center "><h2 id="jamais-fique-fora-do-alcance-dos-seus-clientes" class="mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">Jamais fique fora do alcance dos seus clientes</span></span></h2></div><div class="flex w-full flex-col gap-4 text-md leading-[30px] sm:text-xl md:text-center lg:max-w-[766px] text-gray-700"><p>Alcance os clientes onde quer que eles estejam com a plataforma de engajamento mais poderosa do mundo.</p></div></div></div></div></section><section class="bg-gray-50 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Transforme produtividade em lucro</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Poupe o tempo das suas equipes eliminando soluções pontuais complicadas e isoladas. A partir daí, crie campanhas de conversão integradas entre canais em um piscar de olhos.</p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="Turn productivity into profit." loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7357b0853335c7539bca7c420d415ec1aa821f09-960x961.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7357b0853335c7539bca7c420d415ec1aa821f09-960x961.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7357b0853335c7539bca7c420d415ec1aa821f09-960x961.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-gray-50 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Mostre aos clientes que a sua marca está realmente prestando atenção neles</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Crie conexões mais profundas com os clientes aproveitando os dados deles em tempo real, interações anteriores com a sua marca e preferências para tornar cada mensagem mais personalizada e relevante do que a anterior.</p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="switchback-entrance w-full"><img alt="a man wearing a watch is looking at his phone" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd3e0f7391d8cf0813b4792d4550bff90dbf0db68-960x961.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd3e0f7391d8cf0813b4792d4550bff90dbf0db68-960x961.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd3e0f7391d8cf0813b4792d4550bff90dbf0db68-960x961.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-gray-50 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>A Braze acompanha o crescimento da sua marca</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Expanda facilmente para novos canais ao longo do tempo, mantenha a conformidade e aumente o volume de mensagens, independentemente do crescimento do seu público e da quantidade de envios.</p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="Built to scale as you grow" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F815907a76d7afb4e4fc3b85537faedc00c2eca50-734x734.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F815907a76d7afb4e4fc3b85537faedc00c2eca50-734x734.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F815907a76d7afb4e4fc3b85537faedc00c2eca50-734x734.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-gray-50 z-50 relative contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex flex-col items-start gap-10 md:items-center "><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center "><h2 id="como-a-american-dairy-queen-corporation-aumentou-a" class="mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">Como a American Dairy Queen Corporation aumentou a receita em 138% dentro do CRM</span></span></h2></div></div></div></div></section><section class="bg-gray-50 relative overflow-hidden contain-layout pt-10 sm:pt-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>O desafio:</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Após o lançamento do novo app nos EUA em 2022, a American Dairy Queen Corporation (ADQ) viu uma oportunidade de aumentar o engajamento dos fãs no DQ® Rewards e criar relacionamentos duradouros com eles.</p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="The Challenge:" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4bc40963e867c552d9e0f3963146afe19d05603c-680x826.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4bc40963e867c552d9e0f3963146afe19d05603c-680x826.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4bc40963e867c552d9e0f3963146afe19d05603c-680x826.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-gray-50 relative overflow-hidden contain-layout pb-10 sm:pb-16"><div class=""><div class="w-full"><div class="container"><div class="flex w-full gap-8 flex-col md:flex-row"><div class="flex w-full flex-col font-aribauGrotesk text-gray-900 gap-5 text-md sm:text-lg"><h5 id="h-5e9bb0a5ebee" class="my-4 text-gray-900"><strong>Como a plataforma da Braze aprimorou a campanha:</strong></h5><p>Em março de 2022, a ADQ lançou um app para apoiar seu programa de fidelidade, o DQ® Rewards. Com o programa, a ADQ utilizou uma abordagem integrada entre canais para reforçar o relacionamento com os fãs com comunicações e experiências personalizadas, o que acaba estimulando um comportamento de estabelecimento de hábitos. Em 2023, a ADQ mudou seu foco para a aquisição de fãs e o impulsionamento do download do app para expandir o DQ® Rewards. No CRM, isso significava encontrar uma forma de incentivar os participantes do programa antigo, o “Blizzard Fan Club”, a migrarem para o DQ® Rewards.</p><h5 id="h-aa72283fc7c2" class="my-4 text-gray-900"><strong>A estratégia:</strong></h5><p>Em agosto de 2022, a ADQ realizou um teste A/B para determinar o que teria melhor repercussão entre os fãs. O público do “Blizzard Fan Club” foi dividido em quatro grupos, e cada um recebeu uma oferta de boas-vindas diferente ao se cadastrar no novo programa DQ® Rewards. Após duas semanas de testes, uma oferta específica — Blizzard Treat por US$ 0,85 — apresentou claramente a melhor performance, levando a ADQ a usar o conceito em uma campanha completa para fidelizar novos membros por meio de uma promoção nacional em abril de 2023.</p></div><div class="flex flex-col font-aribauGrotesk text-gray-900 gap-5 text-md sm:text-lg w-full"><h4 id="h-c42f4120094c" class="my-4 text-gray-900">Os resultados:</h4><p>A campanha Blizzard Treat de US$ 0,85 foi um grande sucesso, gerando receita, cadastros no DQ® Rewards e downloads do app. De modo geral, a campanha proporcionou um aumento de 138% na receita em comparação à receita média mensal de CRM, representando 20% de toda a receita de CRM no acumulado do ano. A ADQ também registrou um aumento de 310% nos cadastros do programa de fidelidade em comparação com a média mensal de cadastros atribuídos ao CRM, representando 37% de todos os cadastros baseados em CRM no acumulado do ano. Além disso, o primeiro e-mail da campanha teve a maior taxa de conversão de receita de todos os e-mails no acumulado do ano. Com essa única campanha, a ADQ cumpriu 90% de sua meta de download do app para 2023.</p><p></p><p><strong><em>“Com a Braze, conseguimos orquestrar, testar e ampliar campanhas com facilidade, o que nos permite cultivar os tipos de relacionamentos com a marca que geram fidelidade e receita de longo prazo.”</em></strong></p><p><strong><em>Kaitlyn Sullivan, gerente de marketing digital, CRM, ADQ</em></strong></p><p></p><img alt="dq" loading="lazy" width="800" height="600" decoding="async" data-nimg="1" class="w-auto max-w-full self-start overflow-hidden rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f234ca6d2e9a54f6e9cf7dcb20a41c28f46b768-64x64.png&w=828&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f234ca6d2e9a54f6e9cf7dcb20a41c28f46b768-64x64.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f234ca6d2e9a54f6e9cf7dcb20a41c28f46b768-64x64.png&w=1920&q=75"/></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex w-full items-center justify-center" data-theme="dark"><div class="flex max-w-[800px] flex-col items-center gap-8"><div class="text-center font-aribauGrotesk text-[30px] font-extrabold not-italic leading-[110%] text-gray-900">“A Braze reforça o valor do nosso ecossistema de tecnologia existente e potencializa nossas campanhas premiadas. Ela se tornou uma parte estratégica da nossa equipe de marketing, e esperamos manter a nossa parceria à medida que desenvolvemos a personalização em larga escala, fortalecemos nossos relacionamentos com os clientes e impulsionamos o crescimento da receita.”</div><div class="flex flex-col items-center justify-center"><div class="flex flex-col items-center gap-5"><img alt="Veronica Mynders Hamel" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="size-[56px] rounded-[56px] object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5d0775be2b2cd49a5d6b5824d0581d85429914d9-200x201.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5d0775be2b2cd49a5d6b5824d0581d85429914d9-200x201.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5d0775be2b2cd49a5d6b5824d0581d85429914d9-200x201.png&w=128&q=75"/><div class="flex flex-col items-center gap-1"><h6 class="text-center font-aribauGrotesk text-md font-bold not-italic sm:text-lg text-gray-900">Veronica Mynders Hamel</h6><span class="text-center font-aribauGrotesk text-md font-normal not-italic text-gray-900">VP de canais direcionados no Canva</span></div></div></div></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="cresa-com-a-braze" class="mb-0 text-white text-display-md md:text-display-lg lg:text-display-xl font-extrabold"><span class="block"><span class="">Cresça com a Braze</span></span></h2><div class="whitespace-break-spaces text-xl text-white">Descubra como nossos engenheiros criaram a Braze do zero.</div></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" aria-label="scroll to Falar com vendas (#engage-and-retain-customers-on-every-channel-from-a-single-powerful-platform)" href="#engage-and-retain-customers-on-every-channel-from-a-single-powerful-platform">Falar com vendas</a></div></div></div></div></section></div></div><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Visão Geral</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Por que Braze?" href="/pt-br/value-of-braze">Por que Braze?</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Como Funciona" href="/pt-br/product/overview">Como Funciona</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="A Plataforma Braze" href="/pt-br/product">A Plataforma Braze</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Produto</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Plataforma de Dados da Braze" href="/pt-br/product/braze-data-platform">Plataforma de Dados da Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/pt-br/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Relatórios e Análises" href="/pt-br/product/reporting-analytics">Relatórios e Análises</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Orquestração de Jornada" href="/pt-br/product/journey-orchestration">Orquestração de Jornada</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Testes e Experimentos" href="/pt-br/product/testing-experimentation">Testes e Experimentos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Diferentes Canais de Mensagens" href="/pt-br/product/cross-channel-messaging">Diferentes Canais de Mensagens</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/pt-br/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about SMS" href="/pt-br/product/sms">SMS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/pt-br/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mensagens em Aplicativos" href="/pt-br/product/mobile-app-messaging">Mensagens em Aplicativos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mensagens Web" href="/pt-br/product/web-messaging">Mensagens Web</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Audience Sync de Mídia" href="/pt-br/product/audience-sync">Audience Sync de Mídia</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Soluções</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Varejo e e-commerce" href="/pt-br/solutions/retail-and-ecommerce">Varejo e e-commerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Serviços Financeiros" href="/pt-br/solutions/financial-services">Serviços Financeiros</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Turismo" href="/pt-br/solutions/travel-hospitality">Turismo</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mídia e Entretenimento" href="/pt-br/solutions/media-entertainment">Mídia e Entretenimento</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Delivery" href="/pt-br/solutions/on-demand">Delivery</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Restaurantes" href="/pt-br/solutions/qsr">Restaurantes</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze para Engenheiros" href="/pt-br/braze-for-engineering">Braze para Engenheiros</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Empresa</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Sobre Nós" href="/pt-br/company">Sobre Nós</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Carreiras (EN)" href="https://www.braze.com/company/careers">Carreiras 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