<!DOCTYPE html><html lang="en-us"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/d85d6a0cbc49ff63.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a53ed4fffe70f1d9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/ac677f3becdb0fb9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6ec5e54ae379e487.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2afa656f675362c8.js"/><script src="/_next/static/chunks/1ef81171-aae859132489928d.js" async=""></script><script src="/_next/static/chunks/4678-c4cf65c8a49d50fc.js" async=""></script><script src="/_next/static/chunks/main-app-6197fa6a88b2be67.js" async=""></script><script src="/_next/static/chunks/2574-983010db2095872b.js" async=""></script><script src="/_next/static/chunks/7039-2043547fbf600338.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/solutions-partners/%5Bslug%5D/error-dd60d587403470f5.js" async=""></script><script src="/_next/static/chunks/6631-fd5b6182a473af1c.js" async=""></script><script src="/_next/static/chunks/6856-d52b74953b91bb74.js" async=""></script><script src="/_next/static/chunks/5652-d640ca44a84f73bf.js" async=""></script><script src="/_next/static/chunks/1641-f9d0eb4225e5e7bc.js" async=""></script><script src="/_next/static/chunks/3198-7ca9872dc04a0faf.js" async=""></script><script src="/_next/static/chunks/9844-27851a4be1d74e02.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js" async=""></script><script src="/_next/static/chunks/app/global-error-0a70c5e451e9c961.js" async=""></script><script src="/_next/static/chunks/8576-b68d5fef27b8d29c.js" async=""></script><script src="/_next/static/chunks/5205-77a65f628022e274.js" async=""></script><script src="/_next/static/chunks/7470-509da7ba7859724d.js" async=""></script><script src="/_next/static/chunks/3223-34d5fa9fb7380953.js" async=""></script><script src="/_next/static/chunks/636-5e4c8de26b163781.js" async=""></script><script src="/_next/static/chunks/9482-28845d0d4b186828.js" async=""></script><script src="/_next/static/chunks/1676-f96bfff22fcccc06.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/solutions-partners/%5Bslug%5D/page-37a70fb2725bc18c.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js" async=""></script><script src="/_next/static/chunks/ffb75e2a-c3d618ad22d03e8e.js" async=""></script><script src="/_next/static/chunks/8718-6ba6eed4aa6c2ce7.js" async=""></script><script src="/_next/static/chunks/4127-8253b833f7ff17fa.js" async=""></script><script src="/_next/static/chunks/5474-34ef9587537a720b.js" async=""></script><script src="/_next/static/chunks/8164-1badc727a0888923.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><link rel="icon" href="/favicon.ico" sizes="any"/><link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com"/><title>Ogilvy One</title><meta name="description" content="Ogilvy One creates brand, business, and customer value by designing personal, data-driven relationships at the intersection of creativity and technology. In working with globally renowned brands such as AB-InBev, McDonald’s, Nestlé and Wellhub, Ogilvy One has been recognized for a variety of industry and partner awards- most notably, Braze Solution Partner of the Year 2023.
Utilizing the power of Braze, Ogilvy One specializes in crafting 1:1 customer and brand relationships to unlock resonating experiences that are optimized for a fully maximized use of marketing technology investment.
Unlocking next-gen fan experiences that make every occasion special...
Fans desire unforgettable experiences, tailored to their unique preferences. They want it their way, on every occasion. Fans desire unforgettable experiences, tailored to their unique preferences. They want it their way, on every occasion.
Braze and Ogilvy One have developed a joint solution leveraging Ogilvy One's proprietary Relationship Design* methodology, empowered by Braze, to deliver next-generation fan experiences, helping fans in the passionate pursuit of their favorite sports, entertainment, brands, and more.
Relationship Design is Ogilvy’s approach that imbues the creation of all work across the services Ogilvy One provides. We believe that relationships aren’t simply managed but need to be strategically designed across brand touch points - digital and physical. This expansive view enables us to center our approach to clients’ diverse needs and briefs for relationships and experience services, supported by 15,000 Ogilvy One practitioners and specialists globally, in all regions, operating in over 90 markets.
Please see the featured content section for an overview of our solution. Ogilvy One is a WPP agency (NYSE: WPP). For more information, visit: https://www.ogilvyone.com/."/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://www.braze.com/partners/solutions-partners/ogilvy-one"/><link rel="alternate" hrefLang="en-us" href="https://www.braze.com/partners/solutions-partners/ogilvy-one"/><link rel="alternate" hrefLang="x-default" href="https://www.braze.com/partners/solutions-partners/ogilvy-one"/><meta property="og:title" content="Ogilvy One"/><meta property="og:description" content="Ogilvy One creates brand, business, and customer value by designing personal, data-driven relationships at the intersection of creativity and technology. In working with globally renowned brands such as AB-InBev, McDonald’s, Nestlé and Wellhub, Ogilvy One has been recognized for a variety of industry and partner awards- most notably, Braze Solution Partner of the Year 2023.
Utilizing the power of Braze, Ogilvy One specializes in crafting 1:1 customer and brand relationships to unlock resonating experiences that are optimized for a fully maximized use of marketing technology investment.
Unlocking next-gen fan experiences that make every occasion special...
Fans desire unforgettable experiences, tailored to their unique preferences. They want it their way, on every occasion. Fans desire unforgettable experiences, tailored to their unique preferences. They want it their way, on every occasion.
Braze and Ogilvy One have developed a joint solution leveraging Ogilvy One's proprietary Relationship Design* methodology, empowered by Braze, to deliver next-generation fan experiences, helping fans in the passionate pursuit of their favorite sports, entertainment, brands, and more.
Relationship Design is Ogilvy’s approach that imbues the creation of all work across the services Ogilvy One provides. We believe that relationships aren’t simply managed but need to be strategically designed across brand touch points - digital and physical. This expansive view enables us to center our approach to clients’ diverse needs and briefs for relationships and experience services, supported by 15,000 Ogilvy One practitioners and specialists globally, in all regions, operating in over 90 markets.
Please see the featured content section for an overview of our solution. Ogilvy One is a WPP agency (NYSE: WPP). For more information, visit: https://www.ogilvyone.com/."/><meta property="og:url" content="https://www.braze.com/partners/solutions-partners/ogilvy-one"/><meta property="og:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/8f56e3d9c601e6c4ea773f4789edf31985a8aa50-3244x741.png"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Ogilvy One"/><meta name="twitter:description" content="Ogilvy One creates brand, business, and customer value by designing personal, data-driven relationships at the intersection of creativity and technology. In working with globally renowned brands such as AB-InBev, McDonald’s, Nestlé and Wellhub, Ogilvy One has been recognized for a variety of industry and partner awards- most notably, Braze Solution Partner of the Year 2023.
Utilizing the power of Braze, Ogilvy One specializes in crafting 1:1 customer and brand relationships to unlock resonating experiences that are optimized for a fully maximized use of marketing technology investment.
Unlocking next-gen fan experiences that make every occasion special...
Fans desire unforgettable experiences, tailored to their unique preferences. They want it their way, on every occasion. Fans desire unforgettable experiences, tailored to their unique preferences. They want it their way, on every occasion.
Braze and Ogilvy One have developed a joint solution leveraging Ogilvy One's proprietary Relationship Design* methodology, empowered by Braze, to deliver next-generation fan experiences, helping fans in the passionate pursuit of their favorite sports, entertainment, brands, and more.
Relationship Design is Ogilvy’s approach that imbues the creation of all work across the services Ogilvy One provides. We believe that relationships aren’t simply managed but need to be strategically designed across brand touch points - digital and physical. This expansive view enables us to center our approach to clients’ diverse needs and briefs for relationships and experience services, supported by 15,000 Ogilvy One practitioners and specialists globally, in all regions, operating in over 90 markets.
Please see the featured content section for an overview of our solution. Ogilvy One is a WPP agency (NYSE: WPP). For more information, visit: https://www.ogilvyone.com/."/><meta name="twitter:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/8f56e3d9c601e6c4ea773f4789edf31985a8aa50-3244x741.png"/><meta name="next-size-adjust"/><script>(self.__next_s=self.__next_s||[]).push(["https://cdn.cookielaw.org/scripttemplates/otSDKStub.js",{"data-document-language":"true","type":"text/javascript","data-domain-script":"a4189af1-fcc1-4ec1-9f51-e3bc768c6650","id":"onetrust-sdk-script"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage: 'denied',\n functionality_storage: 'denied',\n personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n ad_personalization: 'denied',\n region: 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items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Data Platform</span><span class="text-sm font-normal text-gray-600">Unify, activate, and distribute your data</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="grid-01"><use href="/icons/sprites.svg#grid-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Cross-Channel</span><span class="text-sm font-normal text-gray-600">Send all your messages from one 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items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="skew"><use href="/icons/sprites.svg#skew"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Journey Orchestration</span><span class="text-sm font-normal text-gray-600">Create multi-step, cross-channel experiences</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/ai-agents"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cube-02"><use href="/icons/sprites.svg#cube-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI™ Agents<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">NEW</span></span><span class="text-sm font-normal text-gray-600">Scale smarter engagement with always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Solutions"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-6"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Industries</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Retail & eCommerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Financial Services</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Travel & Hospitality</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">On Demand</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">QSR</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Use Cases</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/solutions/optimize-onboarding"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use href="/icons/sprites.svg#pie-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Improve Acquisitions</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/reduce-churn"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-down-01"><use href="/icons/sprites.svg#trend-down-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Reduce Churn</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/increase-engagement"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-notification-square"><use href="/icons/sprites.svg#message-notification-square"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use href="/icons/sprites.svg#users-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Startups</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="Smiling man holding a smartphone next to "GLOBAL Customer Engagement Review 2026" and the Braze logo." loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Ogilvy One" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f56e3d9c601e6c4ea773f4789edf31985a8aa50-3244x741.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f56e3d9c601e6c4ea773f4789edf31985a8aa50-3244x741.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f56e3d9c601e6c4ea773f4789edf31985a8aa50-3244x741.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Ogilvy One</h2><div class="flex flex-row gap-2"><svg width="24" height="24" role="img" aria-label="marker-pin-04"><use href="/icons/sprites.svg#marker-pin-04"></use></svg><p class="max-w-screen-md">Global</p></div><div class="flex flex-col gap-3 md:flex-row"></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a href="https://www.ogilvyone.com/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Solutions</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Ogilvy One?</h3><div class="flex flex-col gap-6"><p>Ogilvy One creates brand, business, and customer value by designing personal, data-driven relationships at the intersection of creativity and technology. In working with globally renowned brands such as AB-InBev, McDonald’s, Nestlé and Wellhub, Ogilvy One has been recognized for a variety of industry and partner awards- most notably, Braze Solution Partner of the Year 2023. </p><p></p><p>Utilizing the power of Braze, Ogilvy One specializes in crafting 1:1 customer and brand relationships to unlock resonating experiences that are optimized for a fully maximized use of marketing technology investment. </p><p></p><p><strong>Unlocking next-gen fan experiences that make every occasion special... </strong></p><p></p><p>Fans desire unforgettable experiences, tailored to their unique preferences. They want it their way, on every occasion. Fans desire unforgettable experiences, tailored to their unique preferences. They want it their way, on every occasion. </p><p></p><p>Braze and Ogilvy One have developed a joint solution leveraging Ogilvy One's proprietary <a href="https://www.citybiz.co/article/605374/ogilvy-one-and-braze-introduce-new-approach-to-maximize-technology-investment/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Relationship Design</a>* methodology, empowered by Braze, to deliver next-generation fan experiences, helping fans in the passionate pursuit of their favorite sports, entertainment, brands, and more. </p><p></p><p><a href="https://www.citybiz.co/article/605374/ogilvy-one-and-braze-introduce-new-approach-to-maximize-technology-investment/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Relationship Design</a> is Ogilvy’s approach that imbues the creation of all work across the services Ogilvy One provides. We believe that relationships aren’t simply managed but need to be strategically designed across brand touch points - digital and physical. This expansive view enables us to center our approach to clients’ diverse needs and briefs for relationships and experience services, supported by 15,000 Ogilvy One practitioners and specialists globally, in all regions, operating in over 90 markets. </p><p></p><p>Please see the featured content section for an overview of our solution. Ogilvy One is a WPP agency (NYSE: WPP). For more information, visit: <a href="https://www.ogilvyone.com/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">https://www.ogilvyone.com/.</a></p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Service Partner</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold 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overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="2024 Marketing Predictions and Insights" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff22c2864046124887b5a2969950bf356ec3fd151-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff22c2864046124887b5a2969950bf356ec3fd151-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff22c2864046124887b5a2969950bf356ec3fd151-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="text-display-xs font-bold">2024 Marketing Predictions and Insights</h4><span class="text-sm font-bold text-gray-500">January 04, 2024</span></div></div></a></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a 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The value customers receive in responding to each message—receiving a discount, having the chance to obtain a freebie, shopping at a store that’s more convenient to work or home—can generate significant engagement that, in turn, can help to drive ROI and long-term customer loyalty. The key is to know what your customers re likely to care about and then take steps to ensure they’re kept up to speed on those topics.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7204d75ba3be\",\"_type\":\"block\",\"children\":[{\"_key\":\"7204d75ba3be0\",\"_type\":\"span\",\"marks\":[],\"text\":\"One great way to make that happen is with a \"},{\"_key\":\"7204d75ba3be1\",\"_type\":\"span\",\"marks\":[\"1cf53fd86053\"],\"text\":\"thoughtful data collection strategy\"},{\"_key\":\"7204d75ba3be2\",\"_type\":\"span\",\"marks\":[],\"text\":\". Your customers are telling you who they are and what they value every day through the way they engage—or don’t—with your brand and its messages. 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Those sorts of insights are a big asset, because they make it possible to use audience segmentation to target shoppers more effectively with messages that speak to them in the channels that they prefer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ada28fc3da9e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ada28fc3da9e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"cbfb1d36a67f\",\"_type\":\"block\",\"children\":[{\"_key\":\"cbfb1d36a67f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Effective customer engagement is built around putting the customers—and their needs, wants, and preferences—first. 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With over 125 million monthly users and growing, Canva generates a wealth of customer data, which the team leverages via Braze Alloys partner data cloud platform \"},{\"_key\":\"a0d807f507363\",\"_type\":\"span\",\"marks\":[\"33378bd45230\"],\"text\":\"Snowflake\"},{\"_key\":\"a0d807f507364\",\"_type\":\"span\",\"marks\":[],\"text\":\" to power an incredibly effective customer engagement program. To maximize the use of the brand’s 200 terabytes of Snowflake data, Canva selected Braze Alloys partner \"},{\"_key\":\"a0d807f507365\",\"_type\":\"span\",\"marks\":[\"c632c01393b6\"],\"text\":\"Census\"},{\"_key\":\"a0d807f507366\",\"_type\":\"span\",\"marks\":[],\"text\":\" to help enhance their personalization efforts as their reverse \"},{\"_key\":\"a0d807f507367\",\"_type\":\"span\",\"marks\":[\"0410caf0b0cd\"],\"text\":\"ETL tool\"},{\"_key\":\"a0d807f507368\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"5bce709ba6f3\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-88133\",\"_type\":\"reference\"}},{\"_key\":\"33378bd45230\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17930\",\"_type\":\"reference\"}},{\"_key\":\"c632c01393b6\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-88133\",\"_type\":\"reference\"}},{\"_key\":\"0410caf0b0cd\",\"_type\":\"link\",\"href\":\"https://www.getcensus.com/blog/what-is-reverse-etl\"}],\"style\":\"normal\"},{\"_key\":\"6743245064de\",\"_type\":\"block\",\"children\":[{\"_key\":\"6743245064de0\",\"_type\":\"span\",\"marks\":[],\"text\":\"This strategic move helped the company save over $200K annually on engineering costs, while also streamlining audience building, expediting testing efforts, and delivering gains in email campaign open rates and platform engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"05589518c707\",\"_type\":\"block\",\"children\":[{\"_key\":\"05589518c7070\",\"_type\":\"span\",\"marks\":[],\"text\":\"Solutions Partner Story of the Year: Ogilvy\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3cccdb4dc3ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"3cccdb4dc3ad0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This category recognizes a Braze Alloys agency partner who helps unlock innovative and creative campaigns for some of the most admired brands in the world.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"Soi8u0zz\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-9f135c9f200af24b5c3e2f24afdcf10e2f1a366a-1200x628-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"0c483a3b6a9c\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c483a3b6a9c0\",\"_type\":\"span\",\"marks\":[\"6989b75cc4fc\"],\"text\":\"Braze Alloys solutions partners\"},{\"_key\":\"0c483a3b6a9c1\",\"_type\":\"span\",\"marks\":[],\"text\":\" represent the world’s leading agencies, consultancy firms, and systems integrators. Today, we’re pleased to recognize \"},{\"_key\":\"0c483a3b6a9c2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ogilvy\"},{\"_key\":\"0c483a3b6a9c3\",\"_type\":\"span\",\"marks\":[],\"text\":\", a full-service agency, for their work to help \"},{\"_key\":\"0c483a3b6a9c4\",\"_type\":\"span\",\"marks\":[\"107b65a74e89\"],\"text\":\"Gympass\"},{\"_key\":\"0c483a3b6a9c5\",\"_type\":\"span\",\"marks\":[],\"text\":\", a corporate wellbeing platform, drive more revenue, clicks, and new users with their customer engagement campaigns.\"}],\"markDefs\":[{\"_key\":\"6989b75cc4fc\",\"_type\":\"link\",\"href\":\"/partners/solutions-partners\"},{\"_key\":\"107b65a74e89\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-619171\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"d0278d09f133\",\"_type\":\"block\",\"children\":[{\"_key\":\"d0278d09f1330\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ogilvy helped Gympass launch a personalized customer journey encompassing email, in-app messaging, and push notifications using \"},{\"_key\":\"d0278d09f1331\",\"_type\":\"span\",\"marks\":[\"f88610164363\"],\"text\":\"Braze Canvas Flow\"},{\"_key\":\"d0278d09f1332\",\"_type\":\"span\",\"marks\":[],\"text\":\". By capturing compelling first-party data and using these insights to tailor marketing communications aligned to individual recipients’ unique goals and desires, the team was able to accelerate conversions and engagement: Driving 25% net-new revenue within the company’s new subscriber revenue stream, increasing sign-up volume by 3X, unlocking 70% click-through rates, and achieving a 5% uplift in conversion rates.\"}],\"markDefs\":[{\"_key\":\"f88610164363\",\"_type\":\"link\",\"href\":\"/product/braze-canvas-flow\"}],\"style\":\"normal\"},{\"_key\":\"b6665d642b11\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6665d642b110\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Congratulations to all of our 2023 nominees and winners, and thank you to everyone who attended this year’s Forge.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/314e52750b154e6b092d483426a72dafb52f2c7c-1500x1500.png\",\"publishedDate\":\"2023-10-16T18:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6fb291103c25598352003ab68e5ffa9acbe90f21-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"The annual Braze Torchie Awards is a celebration of the leading brands and marketers who are building the future of customer engagement. This year we’re pleased to recognize an exceptional class of award winners who are finding innovative ways to forge connections and strengthen relationships—one message at a time.\",\"pageTitle\":\"Congratulations to the Forge 2023 Torchie Awards Winners\",\"slug\":{\"current\":\"2023-torchie-awards-winners\"}},\"title\":\"Congratulations to the Forge 2023 Torchie Awards Winners\"},{\"_id\":\"imported-craft-844776\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"2e8d213a347e\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e8d213a347e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketers are no strangers to change. Disruption and innovation are par for the course, and 2024 will be no different.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"220c2bd81630\",\"_type\":\"block\",\"children\":[{\"_key\":\"220c2bd816300\",\"_type\":\"span\",\"marks\":[],\"text\":\"To shed light on the shifts that are expected, help marketers embrace 2024 with confidence, hit the ground running, and gain a competitive edge, we tapped some of the top minds in the industry to find out the biggest trends brands need to know about.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e6351d32345c\",\"_type\":\"block\",\"children\":[{\"_key\":\"e6351d32345c0\",\"_type\":\"span\",\"marks\":[\"1375280c784b\"],\"text\":\"Dennis DeGregor\"},{\"_key\":\"e6351d32345c1\",\"_type\":\"span\",\"marks\":[],\"text\":\", Vice President and Chief Data Officer at Ogilvy/Verticurl, and \"},{\"_key\":\"e6351d32345c2\",\"_type\":\"span\",\"marks\":[\"850eb17ee08c\"],\"text\":\"Sharon Panelo\"},{\"_key\":\"e6351d32345c3\",\"_type\":\"span\",\"marks\":[],\"text\":\", Senior Director, Strategic Consulting at Braze, offered their perspectives on the rapidly evolving landscape and the steps brands need to take to adapt.\"}],\"markDefs\":[{\"_key\":\"1375280c784b\",\"_type\":\"link\",\"href\":\"https://www.linkedin.com/in/degregor\"},{\"_key\":\"850eb17ee08c\",\"_type\":\"link\",\"href\":\"https://www.linkedin.com/in/hellopanelo\"}],\"style\":\"normal\"},{\"_key\":\"1b8b99a21f8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b8b99a21f8d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Watch our on-demand webinar: \"},{\"_key\":\"1b8b99a21f8d1\",\"_type\":\"span\",\"marks\":[\"896168ce60f8\"],\"text\":\"2024 Marketing Predictions and Insights\"},{\"_key\":\"1b8b99a21f8d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" for their complete list of predictions for the months ahead and keep reading to find out the key takeaways from their presentation.\"}],\"markDefs\":[{\"_key\":\"896168ce60f8\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-810990\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"c57766fa406c\",\"_type\":\"block\",\"children\":[{\"_key\":\"c57766fa406c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Top 9 2024 Marketing Predictions and Insights You Need to Know About\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6aeac54f4bf5\",\"_type\":\"block\",\"children\":[{\"_key\":\"6aeac54f4bf50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Experts predict another period of massive transformation. Marketers should prepare for seismic shifts in how brands reach, engage, and forge relationships with customers. Businesses that are agile and ready to adapt can expect to reap the benefits of evolving, including being able to harness data to make customers’ lives better, fuel brand creativity and growth, and empower customers to achieve their highest aspirations.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed545af13e2c\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed545af13e2c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. 2024 will be a breakthrough year for AI\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"280915bcd151\",\"_type\":\"block\",\"children\":[{\"_key\":\"280915bcd1510\",\"_type\":\"span\",\"marks\":[],\"text\":\"While pioneering marketing leaders have been investing in innovative technologies powered by AI for years to automate repetitive tasks and enable team members to focus on more strategic initiatives, 2024 is going to be a breakthrough year for AI. Over the coming months, top brands will push the bounds of customer engagement performance and results by leaning into innovative use cases of \"},{\"_key\":\"280915bcd1511\",\"_type\":\"span\",\"marks\":[\"cd41038c78d8\"],\"text\":\"predictive AI\"},{\"_key\":\"280915bcd1512\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"280915bcd1513\",\"_type\":\"span\",\"marks\":[\"60f70ad8fdc1\"],\"text\":\"generative AI\"},{\"_key\":\"280915bcd1514\",\"_type\":\"span\",\"marks\":[],\"text\":\", according to Sharon Panelo.\"}],\"markDefs\":[{\"_key\":\"cd41038c78d8\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-63343\",\"_type\":\"reference\"}},{\"_key\":\"60f70ad8fdc1\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-685955\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"54819d6805b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"54819d6805b40\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Dynamic, real-time data is the new segmentation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2cd9cd34f580\",\"_type\":\"block\",\"children\":[{\"_key\":\"2cd9cd34f5800\",\"_type\":\"span\",\"marks\":[],\"text\":\"One area in which experts predict AI will evolve and empower marketers to adapt their strategy to drive stronger results is predictive AI and segmentation. In the past, marketers had to create pre-defined, set segments and use static, pre-packaged content to engage these fixed audiences. These types of generic, canned segments and these kinds of pre-baked content will soon be relics of the past, said Dennis DeGregor.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8368c45cb451\",\"_type\":\"block\",\"children\":[{\"_key\":\"8368c45cb4510\",\"_type\":\"span\",\"marks\":[],\"text\":\"This year, by collecting and acting upon the right \"},{\"_key\":\"8368c45cb4511\",\"_type\":\"span\",\"marks\":[\"7d37cb355649\"],\"text\":\"zero-party\"},{\"_key\":\"8368c45cb4512\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"8368c45cb4513\",\"_type\":\"span\",\"marks\":[\"5c2ef76de686\"],\"text\":\"first-party data\"},{\"_key\":\"8368c45cb4514\",\"_type\":\"span\",\"marks\":[],\"text\":\" and leveraging predictive AI, brands will be able to leverage \"},{\"_key\":\"8368c45cb4515\",\"_type\":\"span\",\"marks\":[\"eba131c0ddcd\"],\"text\":\"dynamic segmentation\"},{\"_key\":\"8368c45cb4516\",\"_type\":\"span\",\"marks\":[],\"text\":\" to uncover thousands of segments and fine-tune their marketing approach, outreach, and creative for these audiences in the moment.\"}],\"markDefs\":[{\"_key\":\"7d37cb355649\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-316155\",\"_type\":\"reference\"}},{\"_key\":\"5c2ef76de686\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-6149\",\"_type\":\"reference\"}},{\"_key\":\"eba131c0ddcd\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7271\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"02717238e9eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"02717238e9eb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Advanced technologies will enable brands to “read” consumers’ minds\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"uHnxhD10\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-09dcb13e545b3ba78427353e563f6cc3102f5334-2400x1210-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"65838018c954\",\"_type\":\"block\",\"children\":[{\"_key\":\"65838018c9540\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you could read your customers’ minds, how would you market to them differently? With greater precision and impact. Thanks to emerging advanced technologies, being able to read consumers’ minds is becoming more of a reality.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"afd30200e706\",\"_type\":\"block\",\"children\":[{\"_key\":\"afd30200e7060\",\"_type\":\"span\",\"marks\":[],\"text\":\"“I don’t like to refer to this as the future because this is upon us—this is happening now,” said Dennis. “Meta and the University of Texas at Austin have developed what they call a cognitive sensory methodology and this has huge implications for marketing because we can actually now, in this lab environment, through eye sensors or through earbud sensors, we can actually see what you’re seeing when these sensors read your eyes or read your blood pressure readings. We can determine what you’re feeling. And most of all, and the most interesting part of all of this, is we can see what you’re imagining and convert that into generative AI content. This is the breakthrough.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3de75b5ef9ef\",\"_type\":\"block\",\"children\":[{\"_key\":\"3de75b5ef9ef0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To bring this out of the lab and into enterprise production at scale, brands need to shift from being reactive to predictive.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c8651acf0d70\",\"_type\":\"block\",\"children\":[{\"_key\":\"c8651acf0d700\",\"_type\":\"span\",\"marks\":[],\"text\":\"“We have to stop looking through the rearview mirror of the car, in terms of what people bought, what channel they bought them from, how much they bought, and look through the windshield of the car using generative AI to literally predict the future,” explained Dennis.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4985d31bc9f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"4985d31bc9f80\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Instead of creating “lookalike audiences,” brands will be able to build “thinkalike audiences”\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"600afa3b7d88\",\"_type\":\"block\",\"children\":[{\"_key\":\"600afa3b7d880\",\"_type\":\"span\",\"marks\":[],\"text\":\"“This is a seismic shift,” said Dennis. Instead of relying on proxies, in the new era of AI brands will be able to determine not just what’s happening, but the why behind the behavior—for instance, why consumers favor a given brand—and use this to identify audiences that think like your best customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5e4bde94926a\",\"_type\":\"block\",\"children\":[{\"_key\":\"5e4bde94926a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Real-time data is also the new creative—static content is out, and smart content is in\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b07eeefbe798\",\"_type\":\"block\",\"children\":[{\"_key\":\"b07eeefbe7980\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands will move away from developing pre-packaged, canned content and instead produce scalable, in-the-moment content—creating timely, personalized text-based messages, videos, and images—in response to what’s happening during a customer’s current session. By learning about and engaging with consumers and creating tailored interactions, brands will be able to boost personalization, increase conversion rates, and reduce cart abandonment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"184771292cab\",\"_type\":\"block\",\"children\":[{\"_key\":\"184771292cab0\",\"_type\":\"span\",\"marks\":[],\"text\":\"6. Savvy brands will harness generative AI to accelerate creativity and innovation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7ac35677a41c\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ac35677a41c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As one example of this, a global beauty brand is using AI to add more capacity and creativity to their teams to increase efficiency, effectiveness, and innovation. The brand has turned to hosting AI hackathons as a way to generate new ideas in a short period of time, ideas that then get prioritized and actioned based on ease of use and financial impact.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"26b9b537f563\",\"_type\":\"block\",\"children\":[{\"_key\":\"26b9b537f5630\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ongoing campaigns can be supplemented and optimized in a variety of ways thanks to the power of generative AI, said Sharon. For example, \"},{\"_key\":\"26b9b537f5631\",\"_type\":\"span\",\"marks\":[\"c3425bbb4c52\"],\"text\":\"AI text generators\"},{\"_key\":\"26b9b537f5632\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"26b9b537f5633\",\"_type\":\"span\",\"marks\":[\"2a5e013d2d7a\"],\"text\":\"AI image generators\"},{\"_key\":\"26b9b537f5634\",\"_type\":\"span\",\"marks\":[],\"text\":\" can be used to produce creative variants and \"},{\"_key\":\"26b9b537f5635\",\"_type\":\"span\",\"marks\":[\"e345685ab1ad\"],\"text\":\"AI can be used to predict winning variants\"},{\"_key\":\"26b9b537f5636\",\"_type\":\"span\",\"marks\":[],\"text\":\", score content, and provide qualitative feedback that helps run tests.\"}],\"markDefs\":[{\"_key\":\"c3425bbb4c52\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-708445\",\"_type\":\"reference\"}},{\"_key\":\"2a5e013d2d7a\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-708568\",\"_type\":\"reference\"}},{\"_key\":\"e345685ab1ad\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-708769\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"94818996f43f\",\"_type\":\"block\",\"children\":[{\"_key\":\"94818996f43f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"7. Brands will use customer data to strengthen relationships and make consumers’ lives better\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6KTO2T7n\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-1d8d3ff7160e4e6e94200e2a211098437d7d084d-2400x1210-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"554233252cbe\",\"_type\":\"block\",\"children\":[{\"_key\":\"554233252cbe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"If we view \"},{\"_key\":\"554233252cbe1\",\"_type\":\"span\",\"marks\":[\"02e0a448036a\"],\"text\":\"Maslow’s hierarchy of needs\"},{\"_key\":\"554233252cbe2\",\"_type\":\"span\",\"marks\":[],\"text\":\" through the lens of data and the customer experience, most brands are at the very foundational level, the transactional phase where companies use customer data to offer discounts and special offers and increase customer loyalty, said Sharon.\"}],\"markDefs\":[{\"_key\":\"02e0a448036a\",\"_type\":\"link\",\"href\":\"https://www.simplypsychology.org/maslow.html\"}],\"style\":\"normal\"},{\"_key\":\"e68163902c0c\",\"_type\":\"block\",\"children\":[{\"_key\":\"e68163902c0c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“But as we go up the scale, brands are much more than their products and their transactions, of course. People want you to use data to make their brand experience better,” she explained.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b276b1c17dac\",\"_type\":\"block\",\"children\":[{\"_key\":\"b276b1c17dac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In 2024, advanced brands will use the data they have more creatively to connect customers, create a sense of belonging, drive self-actualization, fulfill meaningful brand promises, and enable consumers to achieve their highest aspirations, she added.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb8f62899182\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb8f628991820\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Brands have a lot more room to flex with their data, especially as brand building has evolved and become way more than just the product transaction,” said Sharon.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a1582f7a90d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"a1582f7a90d20\",\"_type\":\"span\",\"marks\":[],\"text\":\"8. Companies will optimize the use of human intelligence alongside artificial intelligence\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e273f70f3448\",\"_type\":\"block\",\"children\":[{\"_key\":\"e273f70f34480\",\"_type\":\"span\",\"marks\":[],\"text\":\"Organizations that succeed in 2024 will understand what AI handles well (high-volume, routine, and rote tasks) and what human marketers do best (driving innovation) and pair these strengths.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fde12b9b359b\",\"_type\":\"block\",\"children\":[{\"_key\":\"fde12b9b359b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, AI technologies could be used to detect when consumers are indicating intent to abandon a transaction and these signals could then be utilized to trigger real-time human intervention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"639a3562b234\",\"_type\":\"block\",\"children\":[{\"_key\":\"639a3562b2340\",\"_type\":\"span\",\"marks\":[],\"text\":\"“AI engines will be increasingly smart in terms of when to hand off the interaction to a human because the machine can no longer carry the weight of the interaction,” explained Dennis. “So this is a huge theme for 2024, and doing this at scale will differentiate the brands of the future.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dd6480361f98\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd6480361f980\",\"_type\":\"span\",\"marks\":[],\"text\":\"9. Brands will drive growth through new remixes\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"cf80c31f882c\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf80c31f882c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ana Andjelic, Chief Brand Officer at Esprit, \"},{\"_key\":\"cf80c31f882c1\",\"_type\":\"span\",\"marks\":[\"3848e6d32b34\"],\"text\":\"has written about a new growth framework she refers to as the “DJ model of growth,”\"},{\"_key\":\"cf80c31f882c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" in which brands are reframed or reimagined in a “new context” to increase “relevancy and revenue.”\"}],\"markDefs\":[{\"_key\":\"3848e6d32b34\",\"_type\":\"link\",\"href\":\"https://andjelicaaa.substack.com/p/theres-no-such-thing-as-peak-collab\"}],\"style\":\"normal\"},{\"_key\":\"79ba127a20f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"79ba127a20f30\",\"_type\":\"span\",\"marks\":[],\"text\":\"In 2024, fandoms will be a force, and this approach will take off, Sharon predicted.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dff5b8a3bfd5\",\"_type\":\"block\",\"children\":[{\"_key\":\"dff5b8a3bfd50\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Every brand now operates in this multiverse where consumers have all these different choices. Loyalty is all over the place,” she explained. “And so the way to get relevance is often a remix or a collab. And what this does on a brand level, is it frames what your brand means for different customers. It gives you a new context. It can refresh who you are and what you mean to these new audiences. 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