<!DOCTYPE html><html lang="en-us"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/d85d6a0cbc49ff63.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a53ed4fffe70f1d9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/ac677f3becdb0fb9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6ec5e54ae379e487.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2afa656f675362c8.js"/><script src="/_next/static/chunks/1ef81171-aae859132489928d.js" async=""></script><script src="/_next/static/chunks/4678-c4cf65c8a49d50fc.js" async=""></script><script src="/_next/static/chunks/main-app-6197fa6a88b2be67.js" async=""></script><script src="/_next/static/chunks/2574-983010db2095872b.js" async=""></script><script src="/_next/static/chunks/7039-2043547fbf600338.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/error-a1cfe1c0cd16ae13.js" async=""></script><script src="/_next/static/chunks/6631-fd5b6182a473af1c.js" async=""></script><script src="/_next/static/chunks/6856-d52b74953b91bb74.js" async=""></script><script src="/_next/static/chunks/5652-d640ca44a84f73bf.js" async=""></script><script src="/_next/static/chunks/1641-f9d0eb4225e5e7bc.js" async=""></script><script src="/_next/static/chunks/3198-7ca9872dc04a0faf.js" async=""></script><script src="/_next/static/chunks/9844-27851a4be1d74e02.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js" async=""></script><script src="/_next/static/chunks/app/global-error-0a70c5e451e9c961.js" async=""></script><script src="/_next/static/chunks/8576-b68d5fef27b8d29c.js" async=""></script><script src="/_next/static/chunks/5205-77a65f628022e274.js" async=""></script><script src="/_next/static/chunks/7470-509da7ba7859724d.js" async=""></script><script src="/_next/static/chunks/3223-34d5fa9fb7380953.js" async=""></script><script src="/_next/static/chunks/636-5e4c8de26b163781.js" async=""></script><script src="/_next/static/chunks/9482-28845d0d4b186828.js" async=""></script><script src="/_next/static/chunks/1676-f96bfff22fcccc06.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js" async=""></script><script src="/_next/static/chunks/ffb75e2a-c3d618ad22d03e8e.js" async=""></script><script src="/_next/static/chunks/8718-6ba6eed4aa6c2ce7.js" async=""></script><script src="/_next/static/chunks/4127-8253b833f7ff17fa.js" async=""></script><script src="/_next/static/chunks/5474-34ef9587537a720b.js" async=""></script><script src="/_next/static/chunks/8164-1badc727a0888923.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><link rel="icon" href="/favicon.ico" sizes="any"/><link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com"/><title>Fresh Relevance</title><meta name="description" content="Fresh Relevance is the versatile personalization solution that empowers commerce-driven businesses to create customized cross-channel experiences with ease. The platform saves you time, integrates with your tech stack, and empowers you to deliver conversion-boosting personalized customer experiences across your website, app, emails, SMS and ads, without relying on your IT team. 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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Fresh Relevance" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F14302e5a8afaa2d91ee9b379455359f4a8532123-1000x234.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F14302e5a8afaa2d91ee9b379455359f4a8532123-1000x234.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F14302e5a8afaa2d91ee9b379455359f4a8532123-1000x234.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Fresh Relevance</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Message+Personalization">Message Personalization</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Dynamic+Content">Dynamic Content</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/message_personalization/dynamic_content/fresh_relevance">View Documentation</a><a href="https://www.freshrelevance.com/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Fresh Relevance?</h3><div class="flex flex-col gap-6"><p>Fresh Relevance is the versatile personalization solution that empowers commerce-driven businesses to create customized cross-channel experiences with ease. The platform saves you time, integrates with your tech stack, and empowers you to deliver conversion-boosting personalized customer experiences across your website, app, emails, SMS and ads, without relying on your IT team.</p><p>The Fresh Relevance personalization platform captures behavioral and transactional data from website visitors, identifies visitors with sophisticated data capture tools and provides a comprehensive suite of cross-channel personalization tactics to provide customers with a tailored experience that sets our users apart from their competitors.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Braze’s integration with Fresh Relevance helps marketers create personalized email campaigns that boost conversions and build deeper connections. Emails are personalized using Fresh Relevance and sent through Braze, keeping the sender reputation and deliverability protected. Set up is simple and just a matter of entering the ESP account credentials into Fresh Relevance.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/partners/search?partner=Technology&type=Data%20%26%20Analytics">View More</a></div><div 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designs and best practices to grow your list faster" href="/resources/articles/sign-up-form-examples"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Sign-up form examples: Proven designs and best practices to grow your list faster" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd1f2a1dead0cb84ee5d7d0d8951ee9892a77ceeb-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd1f2a1dead0cb84ee5d7d0d8951ee9892a77ceeb-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd1f2a1dead0cb84ee5d7d0d8951ee9892a77ceeb-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">25<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Sign-up form examples: Proven designs and best practices to grow your list faster</h4><span class="text-sm font-bold text-gray-500">January 29, 2026</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" 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Tailor journeys to the users\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6baf8b33106a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a580a344dcea\",\"_type\":\"span\",\"marks\":[],\"text\":\"Segment your users based on needs or behavior, then tailor each flow with targeted messages, product tours, or nudges that speak directly to where they are. For example, \"},{\"_key\":\"e78d0f46cc38\",\"_type\":\"span\",\"marks\":[\"a24df23d562a\"],\"text\":\"Braze Action Paths\"},{\"_key\":\"3fdceb9b3712\",\"_type\":\"span\",\"marks\":[],\"text\":\" allow you to dynamically guide users based on their behaviors. This feature allows you to customize user paths based on specific actions, such as engagement events or custom events.\"}],\"markDefs\":[{\"_key\":\"a24df23d562a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/experiment_step/personalized_paths/#how-personalized-paths-works\"}],\"style\":\"normal\"},{\"_key\":\"38d437fd6442\",\"_type\":\"block\",\"children\":[{\"_key\":\"4df62e6ef6f7\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Build intuitive workflows\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7df7b78a6d2e\",\"_type\":\"block\",\"children\":[{\"_key\":\"720979a879a7\",\"_type\":\"span\",\"marks\":[],\"text\":\"With tools in place, it’s time to connect the dots. Design \"},{\"_key\":\"4bedba94772a\",\"_type\":\"span\",\"marks\":[\"3391827062e7\"],\"text\":\"workflows that feel seamless\"},{\"_key\":\"c2fb24be8fa0\",\"_type\":\"span\",\"marks\":[],\"text\":\" to your users and make logical sense internally. Set up clear triggers—like a completed form or a missed milestone—to move users through different paths. Use conditional logic (if this, then that) to adapt the experience in real time, so it stays relevant and helpful throughout.\"}],\"markDefs\":[{\"_key\":\"3391827062e7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"232ec5e1193b\",\"_type\":\"block\",\"children\":[{\"_key\":\"383e36ce067a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Don’t forget the human touches: a warm welcome message, a timely nudge, a clear progress tracker. These details turn automation into experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bcca8c25c48e\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f7884a431e2\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Test before you scale\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d57f8d665004\",\"_type\":\"block\",\"children\":[{\"_key\":\"9522a968d9e2\",\"_type\":\"span\",\"marks\":[],\"text\":\"You can launch a pilot with a small group of users and gather honest feedback. Where are they hesitating? What feels clunky? Use that input to fine-tune the flow before you roll it out more broadly.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"63864f01b039\",\"_type\":\"block\",\"children\":[{\"_key\":\"8365d734a493\",\"_type\":\"span\",\"marks\":[],\"text\":\"7. Measure, learn, and iterate\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3d634eb26284\",\"_type\":\"block\",\"children\":[{\"_key\":\"4adfd0e455a4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once your automated onboarding is live, track the right metrics—time to value, activation rate, retention rate, for example. Combine usage data with qualitative feedback to see what’s working and what’s not. Then adjust. Optimization isn’t a one-time task; it’s part of building an onboarding experience that keeps getting better.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2d9926a517bd\",\"_type\":\"anchor\",\"anchorId\":\"best-practices\"},{\"_key\":\"ccfd9c9d3fb4\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d4809e98576\",\"_type\":\"span\",\"marks\":[],\"text\":\"Best practices for automated onboarding process\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8d31d2dd07bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea3fb573f7c3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Building an automated onboarding experience that works for both your team and your customers means getting the details right. When done thoughtfully, and with \"},{\"_key\":\"cced4cffe497\",\"_type\":\"span\",\"marks\":[\"f100de16e6f2\"],\"text\":\"best practices\"},{\"_key\":\"f11b63f50834\",\"_type\":\"span\",\"marks\":[],\"text\":\" in mind, automation makes onboarding faster, clearer, and more relevant.\"}],\"markDefs\":[{\"_key\":\"f100de16e6f2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/10-point-mobile-onboarding-checklist\"}],\"style\":\"normal\"},{\"_key\":\"afc99c2bb5b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ca57860bea1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are three key areas to focus on:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ff0e8a227ce3\",\"_type\":\"block\",\"children\":[{\"_key\":\"54f139651f1f\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Personalize wherever it counts\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f75f12403d12\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9e9678f96f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Great onboarding doesn’t treat everyone the same. Use segmentation to target the right audience, and then dynamic personalize tools to tailor content based on past purchases, previous engagement, customer preferences, and more.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cd52a9a45842\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3ee3b1d646f\",\"_type\":\"span\",\"marks\":[],\"text\":\"The goal is to customize welcome messages, product walkthroughs, and milestones to reflect each user’s journey. The more aligned the experience feels to a customer’s goals, the more likely they are to stay engaged, leading to increased customer satisfaction and longer retention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"afd9da9bd3d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2d1371533cf\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Communicate clearly and consistently\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"734251d2ce72\",\"_type\":\"block\",\"children\":[{\"_key\":\"c69125464093\",\"_type\":\"span\",\"marks\":[],\"text\":\"Each automated message should have a purpose. Set up touchpoints that guide users through each stage of onboarding, from what they’ve already done to what’s coming next. Use \"},{\"_key\":\"5b0916e4fb3e\",\"_type\":\"span\",\"marks\":[\"cbc8c58a2b6b\"],\"text\":\"in-app messaging\"},{\"_key\":\"c76531939ff6\",\"_type\":\"span\",\"marks\":[],\"text\":\" or email, for example, to help customers track their own progress and feel in control.\"}],\"markDefs\":[{\"_key\":\"cbc8c58a2b6b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/in-app-messages-across-platforms\"}],\"style\":\"normal\"},{\"_key\":\"132810e2cc93\",\"_type\":\"block\",\"children\":[{\"_key\":\"200fe6746efb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Transparency builds trust, especially when users know where to go for help or what to expect next. Keep your language clear, friendly, and free from jargon. Customers should never feel lost in the process.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d38108d16105\",\"_type\":\"block\",\"children\":[{\"_key\":\"b14e3a4532f8\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Keep improving with real-time insights\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"44483d8eea33\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ceadb6a83ac\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automation doesn’t stop at launch. Monitor how your onboarding flows are performing by tracking key metrics, such as time to value, task completion rates, engagement drop-offs, retention rates. Use those insights to fine-tune the experience over time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9aeb94f68927\",\"_type\":\"block\",\"children\":[{\"_key\":\"d14bcc3d466c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Look at where users get stuck, which segments are lagging, or what content is underperforming. Small adjustments can lead to big gains, especially when they’re driven by real behavior, not assumptions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b82ceb7de25\",\"_type\":\"anchor\",\"anchorId\":\"examples\"},{\"_key\":\"f6ebfcb8833a\",\"_type\":\"block\",\"children\":[{\"_key\":\"15fb8165c49e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Real-world examples of customer onboarding automation using Braze\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9deb33f6a74a\",\"_type\":\"block\",\"children\":[{\"_key\":\"abae7598a381\",\"_type\":\"span\",\"marks\":[],\"text\":\"Bite-sized wins: How Grubhub delivered more with smarter onboarding\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7c189852a9ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"99ef3a766783\",\"_type\":\"span\",\"marks\":[\"e0ed1d910b5e\"],\"text\":\"Grubhub\"},{\"_key\":\"3bdb8297d2bd\",\"_type\":\"span\",\"marks\":[],\"text\":\", a leading online food delivery service, connects diners with over 365,000 restaurant partners across more than 4,000 US cities. Beyond traditional food delivery, Grubhub collaborates with over 300 college campuses to offer tailored dining experiences to students through its Grubhub Campus program.\"}],\"markDefs\":[{\"_key\":\"e0ed1d910b5e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/grubhub-onboarding-case-study\"}],\"style\":\"normal\"},{\"_key\":\"4f3c6a83474e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2d8ad3d7b57\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"8d3f7aa5dc31\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a71eb09f76e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Despite the benefits of the Grubhub Campus program, student enrollment rates were low. Many students initiated but did not complete the onboarding process, indicating a disconnect in communicating the program's value effectively.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"091719295d18\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb5b85ac0e08\",\"_type\":\"span\",\"marks\":[],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"7be16077ef72\",\"_type\":\"block\",\"children\":[{\"_key\":\"f49a6be339c5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Grubhub leveraged \"},{\"_key\":\"73cebfe96e0b\",\"_type\":\"span\",\"marks\":[\"18db73547938\"],\"text\":\"Braze Canvas\"},{\"_key\":\"30102aa72cf8\",\"_type\":\"span\",\"marks\":[],\"text\":\", to create a multi-stage \\\"Welcome Stream\\\" campaign aimed at enhancing the onboarding experience for students. This automated, \"},{\"_key\":\"c4fe30fcda61\",\"_type\":\"span\",\"marks\":[\"b4bb15bcfa83\"],\"text\":\"cross-channel strategy\"},{\"_key\":\"38cbc45b7c58\",\"_type\":\"span\",\"marks\":[],\"text\":\" utilized personalized emails and push notifications over a 30-day period to guide students through the onboarding process, clearly highlighting the benefits of the Grubhub Campus program.\"}],\"markDefs\":[{\"_key\":\"18db73547938\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas\"},{\"_key\":\"b4bb15bcfa83\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/onboarding-messages-example\"}],\"style\":\"normal\"},{\"_key\":\"7d1fe1069b9e\",\"_type\":\"richImage\",\"alt\":\"Three mobile phone screens display Grubhub app promotions for students, featuring Grubhub+ benefits and campus card integration.\",\"asset\":{\"_ref\":\"image-3000e81a696eb5a6e4a0d5fff3aed9585495a0d1-2400x1300-png\",\"_type\":\"reference\"}},{\"_key\":\"3212d2188119\",\"_type\":\"block\",\"children\":[{\"_key\":\"821c03232ae5\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"90a641cd41bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"964c1b763813\",\"_type\":\"span\",\"marks\":[],\"text\":\"To measure success, Grubhub used Braze Alloys technology partner \"},{\"_key\":\"addefdb05d86\",\"_type\":\"span\",\"marks\":[\"d5528922031a\"],\"text\":\"Amplitude\"},{\"_key\":\"822aca2c0156\",\"_type\":\"span\",\"marks\":[],\"text\":\" to help measure success. They tracked in-app sessions driven by the campaign efforts and Google Analytics to track marketplace orders via UTMs.\"}],\"markDefs\":[{\"_key\":\"d5528922031a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/amplitude\"}],\"style\":\"normal\"},{\"_key\":\"0dd012aca77c\",\"_type\":\"block\",\"children\":[{\"_key\":\"3ab4c661d91d\",\"_type\":\"span\",\"marks\":[],\"text\":\"The revamped onboarding flow led to tens of thousands of students integrating Grubhub Campus into their dining routines, resulting in hundreds of thousands of orders. Notably, there was a 188% increase in Grubhub+ sign-ups and an impressive 836% increase in related ROI.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"120cf5e6a1ab\",\"_type\":\"richImage\",\"alt\":\"Metrics show an 836% increase in ROI, 20% increase in overall orders, and 188% increase in Grubhub+ signups.\",\"asset\":{\"_ref\":\"image-715c6a32888a72f66a3e1df98ba33e1013ed7911-2400x852-png\",\"_type\":\"reference\"}},{\"_key\":\"58f0a63f0b3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"844653083a42\",\"_type\":\"span\",\"marks\":[],\"text\":\"Success story: Tonies tunes into tailored onboarding\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"cab2c4a44b94\",\"_type\":\"block\",\"children\":[{\"_key\":\"18d753fb9c04\",\"_type\":\"span\",\"marks\":[\"73154cd44a08\"],\"text\":\"Tonies\"},{\"_key\":\"674cf4142e7f\",\"_type\":\"span\",\"marks\":[],\"text\":\" offers an innovative audio entertainment system for children, featuring the Toniebox speaker and collectible figurines known as Tonies. When a Tonie is placed on the Toniebox, children are immersed in a world of stories and songs, providing a screen-free entertainment experience.\"}],\"markDefs\":[{\"_key\":\"73154cd44a08\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/tonies-case-study\"}],\"style\":\"normal\"},{\"_key\":\"22fd9e14256b\",\"_type\":\"block\",\"children\":[{\"_key\":\"2cf650599889\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"d9b6131550c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"79012b2abd71\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tonies aimed to better activate customers throughout their lifecycle, particularly focusing on\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"243c29b26cee\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c2ce7698c6c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Encouraging new users to quickly realize the product's core value.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"48cccc29f1fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"4765527f4b41\",\"_type\":\"span\",\"marks\":[],\"text\":\"Converting users from free to paid content.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b5c91d45931\",\"_type\":\"block\",\"children\":[{\"_key\":\"85d2e3d080ee\",\"_type\":\"span\",\"marks\":[],\"text\":\"Upselling existing customers with relevant content.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"113d7625d802\",\"_type\":\"block\",\"children\":[{\"_key\":\"f14db84d5c5d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Their existing system lacked the necessary segmentation, personalization, and cross-channel capabilities to achieve these objectives, resulting in stagnant success rates.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6b192ad2f854\",\"_type\":\"block\",\"children\":[{\"_key\":\"c711bc957477\",\"_type\":\"span\",\"marks\":[],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"738b47974021\",\"_type\":\"block\",\"children\":[{\"_key\":\"bb1ffdf786bd\",\"_type\":\"span\",\"marks\":[],\"text\":\"By implementing Braze, Tonies was able to target users with personalized messaging based on real-time behavior across all connected devices. They overhauled their onboarding process and created an in-app onboarding flow to guide new users toward this high-value action. A \"},{\"_key\":\"5a164b9ae68b\",\"_type\":\"span\",\"marks\":[\"f28f6afbfe42\"],\"text\":\"Braze Content Card\"},{\"_key\":\"c0286ef05b13\",\"_type\":\"span\",\"marks\":[],\"text\":\"™ highlighted the availability of free content and in-app messages were used to walk users through downloading and using the content. Tonies also launched upsell campaigns that aligned with users' content interests, \"},{\"_key\":\"b63a1b19777a\",\"_type\":\"span\",\"marks\":[\"0a2097d87750\"],\"text\":\"enhancing engagement\"},{\"_key\":\"61c70ebf9fa6\",\"_type\":\"span\",\"marks\":[],\"text\":\" and encouraging conversions.\"}],\"markDefs\":[{\"_key\":\"f28f6afbfe42\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/why-content-cards-are-important-for-your-cross-channel-strategy\"},{\"_key\":\"0a2097d87750\",\"_type\":\"link\",\"href\":\"https://www.braze.com/solutions/increase-engagement\"}],\"style\":\"normal\"},{\"_key\":\"f8587c8ca2ba\",\"_type\":\"richImage\",\"alt\":\"Four mobile app screens illustrating the process of assigning free digital content to a Creative Tonie device.\",\"asset\":{\"_ref\":\"image-1a25fb76d01af5788ee98318788fa4366c034f4c-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"eab18527bdc8\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0fdb8f25e88\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"c95c78af5a3b\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6074f1edaa7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tonies experienced a 117% year-over-year increase in free-to-paid content conversions, demonstrating the effectiveness of their personalized engagement strategies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"53afd5630496\",\"_type\":\"richImage\",\"alt\":\"By the metrics: 117% free-to-paid content conversion rate increase YoY (from 2023 to 2024).\",\"asset\":{\"_ref\":\"image-d1de5cc8884cca52ce2491e3ab25119a3373b559-2400x852-png\",\"_type\":\"reference\"}},{\"_key\":\"6b62331ab7f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"809b722ca5d9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Fresh starts and shopping carts: Erewhon’s personalized path to loyal hearts\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1278d3c13854\",\"_type\":\"block\",\"children\":[{\"_key\":\"45d0013c214e\",\"_type\":\"span\",\"marks\":[\"eeffcfaaaa1c\"],\"text\":\"Erewhon\"},{\"_key\":\"3be8c8139b67\",\"_type\":\"span\",\"marks\":[],\"text\":\" is a grocery store and a destination for wellness enthusiasts seeking premium products and a strong sense of community. As the brand grew, customers began to expect better customer service and digital experiences that mirrored Erewhon's distinct ethos.\"}],\"markDefs\":[{\"_key\":\"eeffcfaaaa1c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/erewhon-case-study\"}],\"style\":\"normal\"},{\"_key\":\"ad8a1f506888\",\"_type\":\"block\",\"children\":[{\"_key\":\"015d36550e08\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"ef0b1dbbae12\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc6903f3a862\",\"_type\":\"span\",\"marks\":[],\"text\":\"Erewhon had outgrown their existing platform and needed a solution that could scale with their growth and support expansion into new channels. They sought a more sophisticated approach to enhance personalization, engage customers across multiple channels, and increase revenue attributable to their marketing efforts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3be74a242aad\",\"_type\":\"block\",\"children\":[{\"_key\":\"9209b66148b6\",\"_type\":\"span\",\"marks\":[],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"0f8bff9f3397\",\"_type\":\"block\",\"children\":[{\"_key\":\"36528a0f11d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Erewhon partnered with Braze to seamlessly launch and scale personalized campaigns across various channels, including email, SMS, push notifications, and in-app messages. This collaboration allowed Erewhon to deliver thoughtful, personalized experiences that resonated with their loyalty program members.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d3ab193f8bf1\",\"_type\":\"richImage\",\"alt\":\"a screenshot of a dashboard showing the number of visitors\",\"asset\":{\"_ref\":\"image-163759f2ebfe1c8d863283e99806a3228e6cd8a3-2400x1224-png\",\"_type\":\"reference\"}},{\"_key\":\"5955d5740f54\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac696778d78f\",\"_type\":\"span\",\"marks\":[],\"text\":\"With \"},{\"_key\":\"497cc088322e\",\"_type\":\"span\",\"marks\":[\"7e7be064d4a6\"],\"text\":\"Braze Canvas\"},{\"_key\":\"c37d71049598\",\"_type\":\"span\",\"marks\":[],\"text\":\", they launched over 30 intricate, multi-step journeys that were tailored to their customers’ preferences. And with \"},{\"_key\":\"f951e936c12a\",\"_type\":\"span\",\"marks\":[\"6c1994787afb\"],\"text\":\"Liquid\"},{\"_key\":\"29100d8f2f68\",\"_type\":\"span\",\"marks\":[],\"text\":\", Erewhon incorporated details like loyalty statuses into their messaging. \"},{\"_key\":\"63e0cb7bce5a\",\"_type\":\"span\",\"marks\":[\"15a0ec3b14f1\"],\"text\":\"Multivariate testing\"},{\"_key\":\"a78092d9ca78\",\"_type\":\"span\",\"marks\":[],\"text\":\" also became a routine practice, helping them continuously refine their efforts.\"}],\"markDefs\":[{\"_key\":\"7e7be064d4a6\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"},{\"_key\":\"6c1994787afb\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/personalization\"},{\"_key\":\"15a0ec3b14f1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/testing/multivariant_testing\"}],\"style\":\"normal\"},{\"_key\":\"67d593f38b76\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f81a4570be7\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"cdfdcc5e3bb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"10a5d5696b97\",\"_type\":\"span\",\"marks\":[],\"text\":\"The partnership led to a 20% increase in mobile order engagement, with approximately 50% of recipients placing a mobile order within 90 days. 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Talk to our team.\"},{\"_key\":\"94b40c62e4bf\",\"_type\":\"anchor\",\"anchorId\":\"faqs\"},{\"_key\":\"04617dba0117\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"1b3fcc46c49a\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Watch the webinar now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/webinars-and-events/creative-ai-use-cases\"}}],\"body\":[{\"_key\":\"b75b88473463\",\"_type\":\"block\",\"children\":[{\"_key\":\"454d25e05784\",\"_type\":\"span\",\"marks\":[],\"text\":\"99% of marketers say their organizations are already using AI. 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Each capability adds something different—but all share one goal—creating moments that feel relevant and genuinely useful to the customer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7f13346b5b90\",\"_type\":\"block\",\"children\":[{\"_key\":\"b477ebb64b9d\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI Copywriting Assistant in Braze\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"bf2c980dc1bc\",\"_type\":\"richImage\",\"alt\":\"A screenshot of an AI copywriting tool with \\\"Braze Marketing Automation\\\" entered as input and generated short marketing copy displayed.\",\"asset\":{\"_ref\":\"image-c36c9dfe02511a5036e78a426638738123947a05-1200x600-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"9bc30f1c27e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"f8cf5369551d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Keeping content fresh and consistent can be a challenge when you’re managing multiple campaigns. 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Intelligent Timing identifies the moments each person is most likely to engage, while Intelligent Channel chooses where to reach them—whether that’s email, push, in-app message, or SMS.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cc225f9f6229\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0ca00271b0b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Together, they help brands communicate in ways that fit naturally into someone’s day, turning everyday messages into welcome, well-timed interactions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0fff7481a33d\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d206467ee20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Predictive Events\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d0fba0f35fc2\",\"_type\":\"richImage\",\"alt\":\"BrazeAI Operator generating a summer sale email, shown alongside a preview of the email featuring people in pants.\",\"asset\":{\"_ref\":\"image-77f65e7503748af1267409eb023df1506b078b21-1200x600-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"c9a0d6f8093b\",\"_type\":\"block\",\"children\":[{\"_key\":\"0857606e7dfb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Predictive Events highlight signals that suggest what a customer might do next. AI can detect when someone seems ready to buy, likely to pause, or open to a new offer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cb533c6b899b\",\"_type\":\"block\",\"children\":[{\"_key\":\"997c5099bf2d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketers can use these insights to act in real time—sending a reminder, incentive, or update that fits the moment. Each interaction becomes an opportunity to anticipate needs in a helpful way—rather than guessing or reacting after the fact.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"adade06ee10c\",\"_type\":\"block\",\"children\":[{\"_key\":\"b0c606569e9a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalized Recommendations and Paths\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"30d3d7ed1b3d\",\"_type\":\"richImage\",\"alt\":\"A smartphone displays a Flash \u0026 Thread pop-up ad for sweater season, featuring a person and a \\\"Shop Now\\\" button.\",\"asset\":{\"_ref\":\"image-f014312e0f933ecb2e35caa7be731aa72d8aabe9-1200x600-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"f07ba8d004a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"3201b2540c87\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI supports personalization across the full journey. 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From recovering abandoned carts to nurturing repeat engagement, these use cases show how data, timing, and context can turn everyday interactions into lasting connections.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6dc32e82dc5d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d4054cc6a87\",\"_type\":\"span\",\"marks\":[],\"text\":\"Abandoned cart recovery with dynamic content\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f59c3a3c26fa\",\"_type\":\"block\",\"children\":[{\"_key\":\"22960b4e9143\",\"_type\":\"span\",\"marks\":[],\"text\":\"When someone adds items to their cart but doesn’t check out, the BrazeAI Decisioning Studio™ uses behavioral and session data to recognize that pause in activity. Rather than sending a blanket reminder, it analyzes what stage the shopper reached and recommends the most relevant follow-up—such as a nudge about limited stock, a free-shipping message, or a product alternative.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"acefe9695282\",\"_type\":\"block\",\"children\":[{\"_key\":\"17cc5edf0541\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dynamic content then personalizes that message in real time, displaying the exact items left behind or complementary products that make sense for that shopper. The tone stays helpful and conversational, giving people an easy reason to return.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"153397a01df1\",\"_type\":\"block\",\"children\":[{\"_key\":\"3db290a5daf7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Example use case: Abandoned cart win-back\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"b6f6e11440a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"da9e99ad5d5e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer leaves items in cart → trigger personalized email with product image and direct link to checkout\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"17ebc7b61fef\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b3fa2eff5bd\",\"_type\":\"span\",\"marks\":[],\"text\":\"24 hours later → send push notification with gentle reminder or stock alert\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"371498f0a5e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"720ceff5c04f\",\"_type\":\"span\",\"marks\":[],\"text\":\"48 hours later → follow up with an in-app message offering free shipping or a small incentive\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ed015aa0325\",\"_type\":\"block\",\"children\":[{\"_key\":\"77463e89ef17\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Opportunity\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"496b4b474286\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a1706fb7e60\",\"_type\":\"span\",\"marks\":[],\"text\":\"High cart-abandonment rates limit revenue potential and weaken conversion performance.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ca6924d7c527\",\"_type\":\"block\",\"children\":[{\"_key\":\"260606bb42b9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Strategy\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"26d4fd3a008c\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b4a7bf7b7c8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use real-time triggers to follow up with tailored messages across email, push, and in-app. Focus on helpful reminders and relevant value rather than discounts alone.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a98c5bd4d575\",\"_type\":\"block\",\"children\":[{\"_key\":\"81fc78474bee\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Outcome\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"ae09dfad860e\",\"_type\":\"block\",\"children\":[{\"_key\":\"df6cff9412e2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Recover missed purchases while strengthening trust by responding to intent quickly and respectfully.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1dff8413fa9a\",\"_type\":\"block\",\"children\":[{\"_key\":\"34077add5dda\",\"_type\":\"span\",\"marks\":[],\"text\":\"Predictive offer selection\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"23b1ca9541e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee5e205a6ea5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Different customers are motivated by different kinds of value. Predictive AI helps brands understand what type of offer each person is most likely to respond to, based on their engagement and purchase history.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"502758ff16e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"9198e3d5bf75\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, Braze Predictive Suite can identify when someone is price-sensitive, loyalty-driven, or exploring new categories, then tailor the next offer accordingly. One customer might receive early access to a collection while another might get bonus points toward their next purchase. Each incentive is shaped by insight, not assumption.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50d9763e6939\",\"_type\":\"block\",\"children\":[{\"_key\":\"608b10c456a4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Example use case: Predictive incentive campaign\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"22ac819c5abf\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a006a47d86b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer browses a new category → predictive model selects a relevant offer type (discount, early access, or bundle suggestion)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d77f810cb19a\",\"_type\":\"block\",\"children\":[{\"_key\":\"3ee6a3fe7342\",\"_type\":\"span\",\"marks\":[],\"text\":\"Model refreshes weekly → automatically adjusts campaign parameters based on response data\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4d337797b733\",\"_type\":\"block\",\"children\":[{\"_key\":\"66800d582d33\",\"_type\":\"span\",\"marks\":[],\"text\":\"High-engagement customers → receive exclusive previews instead of price-based offers\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"49eaa3e43e44\",\"_type\":\"block\",\"children\":[{\"_key\":\"09aad4ffc7b2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Opportunity\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"0cbd4078b3ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"7447c17063b7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Generic discounts erode margin and fail to build loyalty.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"901a4dee6c1e\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2db35d151f1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Strategy\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"c8259533dc67\",\"_type\":\"block\",\"children\":[{\"_key\":\"2384a33b7372\",\"_type\":\"span\",\"marks\":[],\"text\":\"Leverage Braze Predictive Suite to assign offers based on behavioral signals and past engagement, rewarding loyalty and curiosity in different ways.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c2c30be63670\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ee5d304cc62\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Outcome\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"c84c3664e028\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac3fa445d1c7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Increase conversion efficiency, preserve profitability, and deliver offers that feel fair and personally relevant.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dd16221fd8dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"be4d4f00c03c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Hyper-personalized post-purchase journeys\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3195cbf036dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b8aa12e854d\",\"_type\":\"span\",\"marks\":[],\"text\":\"The experience after a purchase shapes long-term loyalty. Braze predictive and generative AI tools use recent purchase data to recommend thoughtful next steps—like a follow-up message with care tips, a setup guide, or tailored product suggestions that build on what someone already owns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"44100cf6a3fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"29a669241fc8\",\"_type\":\"span\",\"marks\":[],\"text\":\"By automatically adapting content, timing, and channel, these tools keep communication relevant without overwhelming the customer. The ongoing exchange deepens satisfaction and strengthens the relationship beyond a single sale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c2e902826e4b\",\"_type\":\"block\",\"children\":[{\"_key\":\"72d95ce5e1e4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Example use case: Loyalty milestone journey\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"c1b13925e922\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b99b6555ad7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer makes a third purchase → send “Thank you” email with loyalty points update\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fdbdddff7be7\",\"_type\":\"block\",\"children\":[{\"_key\":\"6780d689b742\",\"_type\":\"span\",\"marks\":[],\"text\":\"Six months active → deliver push notification with exclusive reward offer\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d32359f5c0b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"641c21a1f77c\",\"_type\":\"span\",\"marks\":[],\"text\":\"12 months active → share anniversary message with special discount\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"26052b3b3ea9\",\"_type\":\"block\",\"children\":[{\"_key\":\"8639efde1906\",\"_type\":\"span\",\"marks\":[],\"text\":\"Surprise bonus for high-value customers → send email and in-app message\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8617e6a16030\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3f20ba8ae72\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stat: \"},{\"_key\":\"b05590fa37c9\",\"_type\":\"span\",\"marks\":[\"2baf3fb2888a\"],\"text\":\"79% of customers\"},{\"_key\":\"3ae92405f31f\",\"_type\":\"span\",\"marks\":[],\"text\":\" are more likely to recommend a brand if it has a strong loyalty program\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"2baf3fb2888a\",\"_type\":\"link\",\"href\":\"https://www.bondbl.com/the-loyalty-report-celebrates-those-succeeding-in-loyalty-and-whats-needed-for-future-growth\"}],\"style\":\"normal\"},{\"_key\":\"8906b630038d\",\"_type\":\"block\",\"children\":[{\"_key\":\"8774313a7481\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Opportunity\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"6f0cb622d1f1\",\"_type\":\"block\",\"children\":[{\"_key\":\"86e7058c851c\",\"_type\":\"span\",\"marks\":[],\"text\":\"A strong base of repeat customers can still drift to competitors if their loyalty isn’t recognized.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1f686d28c24c\",\"_type\":\"block\",\"children\":[{\"_key\":\"538eb89ce220\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Strategy\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"7bc6ac35fd1d\",\"_type\":\"block\",\"children\":[{\"_key\":\"3fe937012f35\",\"_type\":\"span\",\"marks\":[],\"text\":\"Set up milestone triggers for purchases, anniversaries, and tenure. Reward customers with points, perks, or exclusive access through coordinated channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bf5a7df5be99\",\"_type\":\"block\",\"children\":[{\"_key\":\"15aedf135ab4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Outcome\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"c5a353340833\",\"_type\":\"block\",\"children\":[{\"_key\":\"91751449b66a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Boost retention and advocacy by showing appreciation at meaningful moments.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"57e0a6d301f0\",\"_type\":\"anchor\",\"anchorId\":\"braze\"},{\"_key\":\"0dab8cfe76d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6e0a0274314\",\"_type\":\"span\",\"marks\":[],\"text\":\"How Braze enables true cross-channel eCommerce personalization\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"fca6334fd731\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a6c12ed2bc4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization across channels depends on connection—between data, systems, and people. Braze brings these elements together so every touchpoint feels like part of the same conversation.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3cc0248952f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"72dcdd9a9394\",\"_type\":\"span\",\"marks\":[],\"text\":\"With real-time orchestration, Braze processes each customer action as it happens. When someone browses a product, redeems a code, or interacts with a message, their profile updates in real time. Every channel—email, push, in-app, SMS, and web—draws from that single, live view, keeping communication consistent and relevant.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7ad41107f0b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"98365e8c2dd8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Inside \"},{\"_key\":\"32d4c6338621\",\"_type\":\"span\",\"marks\":[\"4ed0b310fc91\"],\"text\":\"Braze Canvas\"},{\"_key\":\"7897599ffa86\",\"_type\":\"span\",\"marks\":[],\"text\":\", marketers can design and automate journeys that adapt in the moment. As customers move through these paths, Braze synchronizes messages, timing, and creative so that experiences stay fluid and meaningful across channels.\"}],\"markDefs\":[{\"_key\":\"4ed0b310fc91\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/webinars-and-events/canvas-flow-tool\"}],\"style\":\"normal\"},{\"_key\":\"25eedb9c5edd\",\"_type\":\"block\",\"children\":[{\"_key\":\"967a6a13886e\",\"_type\":\"span\",\"marks\":[\"41e77a8e27cb\"],\"text\":\"AI decisioning\"},{\"_key\":\"4883d7411e41\",\"_type\":\"span\",\"marks\":[],\"text\":\" enhances that process by analyzing performance and learning which combinations of message, timing, and channel perform best. Testing that once required manual setup now runs through autonomous decisioning agents, giving teams more time to focus on strategy and storytelling.\"}],\"markDefs\":[{\"_key\":\"41e77a8e27cb\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai-decisioning-studio\"}],\"style\":\"normal\"},{\"_key\":\"046a427f110c\",\"_type\":\"block\",\"children\":[{\"_key\":\"1bb1ad289035\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cross-channel personalization through Braze helps brands build relationships that feel natural and continuous—bridging every moment of engagement into one connected customer experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a01b6319c089\",\"_type\":\"anchor\",\"anchorId\":\"inspiration\"},{\"_key\":\"db6048718e73\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e8545a8ffba\",\"_type\":\"span\",\"marks\":[],\"text\":\"Case studies and industry inspiration\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0d088f3520e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"21559851d01e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Behind every strong personalization strategy is a story of experimentation, insight, and connection. The following examples show how brands in different industries are using Braze to turn data into customer relationships—balancing automation with empathy to create experiences that feel both personal and purposeful.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d5b7ac11934a\",\"_type\":\"block\",\"children\":[{\"_key\":\"b74c2d1a0040\",\"_type\":\"span\",\"marks\":[],\"text\":\"Showmax: Dynamic content for subscriptions\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b89ecc817db6\",\"_type\":\"block\",\"children\":[{\"_key\":\"990bf1f88d8e\",\"_type\":\"span\",\"marks\":[\"c3642463e28d\"],\"text\":\"Showmax\"},{\"_key\":\"7168e327c2ef\",\"_type\":\"span\",\"marks\":[],\"text\":\", a leading online video subscription service, wanted to stand out by tailoring both its content and its customer engagement to viewers across Africa. With movies and shows produced in Kenya and South Africa, and carried in languages like Afrikaans, Zulu, and Sesotho, personalization was a key part of the brand’s identity.\"}],\"markDefs\":[{\"_key\":\"c3642463e28d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/showmax-case-study\"}],\"style\":\"normal\"},{\"_key\":\"000fe5db27a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0abd410bb70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The challenge\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"bf99579c1189\",\"_type\":\"block\",\"children\":[{\"_key\":\"5fa770637ef1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Showmax needed a way to connect with users at every stage of the subscriber journey—whether they were on a free trial, actively watching, or had recently churned. 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Before you focus on growth or engagement, it helps to get clear on who you serve and what brings them together.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"99ffdc817b80\",\"_type\":\"block\",\"children\":[{\"_key\":\"18451e7c4bd4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Know who you’re talking to.\"},{\"_key\":\"814202766656\",\"_type\":\"span\",\"marks\":[],\"text\":\" Identify your most passionate customers—the ones who comment, share, or stick around. Look beyond demographics to understand motivation. Why do they keep showing up? What value do they find in your brand?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c04ee324bb12\",\"_type\":\"block\",\"children\":[{\"_key\":\"f91c5ab49d47\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Give them a reason to gather.\"},{\"_key\":\"a93efa727b78\",\"_type\":\"span\",\"marks\":[],\"text\":\" Your mission should connect your brand’s purpose with your audience’s goals. 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The goal is to turn participation into belonging—where every interaction feels personal, helpful, and human.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9186a9bcfe46\",\"_type\":\"richImage\",\"alt\":\"A purple lightning bolt icon next to the text \\\"Activate: Turn interest into belonging\\\" on a gradient background.\",\"asset\":{\"_ref\":\"image-42f7059092edc48f648e0945d376b0d3f3af3b46-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"71b42b4e9847\",\"_type\":\"block\",\"children\":[{\"_key\":\"b8dc2cdd15f2\",\"_type\":\"span\",\"marks\":[],\"text\":\"The first impression matters. Welcome journeys and onboarding experiences show new members what to expect and why joining your community adds value. 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Keep engagement fresh by recognizing when members drift and re-inspiring participation.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aabd0da85d47\",\"_type\":\"block\",\"children\":[{\"_key\":\"fa51412184de\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Retention strategies:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f77d140cc65b\",\"_type\":\"block\",\"children\":[{\"_key\":\"9609dd7bc696\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Re-engagement journeys:\"},{\"_key\":\"9e7ca1fb5dad\",\"_type\":\"span\",\"marks\":[],\"text\":\" Send gentle reminders when activity drops off.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c3e3e281f46d\",\"_type\":\"block\",\"children\":[{\"_key\":\"b89c110b0e88\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Education and storytelling:\"},{\"_key\":\"f1fd0275db2d\",\"_type\":\"span\",\"marks\":[],\"text\":\" Share customer success stories or behind-the-scenes updates that remind people why they joined.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6b2578f02f2d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c58d8a5104ff\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"In-app or content cards:\"},{\"_key\":\"ce9e30287085\",\"_type\":\"span\",\"marks\":[],\"text\":\" Surface relevant events, discussions, or offers based on real-time behavior.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2c912f534dbc\",\"_type\":\"block\",\"children\":[{\"_key\":\"673ef7469dd7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Amplifying connection with AI\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"2726fd40931c\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f93a5c7cee1\",\"_type\":\"span\",\"marks\":[],\"text\":\"When used thoughtfully, AI helps communities feel not just reached but recognized. It allows startups to listen more closely, respond more quickly, and evolve with their customers in real time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14a2276d355e\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c8907f87d94\",\"_type\":\"span\",\"marks\":[\"addf03920f0e\",\"strong\"],\"text\":\"BrazeAI\"},{\"_key\":\"6f8e5f7cdd93\",\"_type\":\"span\",\"marks\":[\"addf03920f0e\"],\"text\":\"™\"},{\"_key\":\"31c5b9088dbf\",\"_type\":\"span\",\"marks\":[],\"text\":\" can help startups to:\"}],\"markDefs\":[{\"_key\":\"addf03920f0e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai\"}],\"style\":\"normal\"},{\"_key\":\"2715216c316d\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd9c9a42f389\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Create faster:\"},{\"_key\":\"527a7177d1f0\",\"_type\":\"span\",\"marks\":[],\"text\":\" Produce on-brand messages, member spotlights, and re-engagement prompts in minutes, freeing time for strategy and creativity.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"947a8fe6bfee\",\"_type\":\"block\",\"children\":[{\"_key\":\"801e57c917a4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalize smarter:\"},{\"_key\":\"7b279d6143e7\",\"_type\":\"span\",\"marks\":[],\"text\":\" Predict interests, motivate community members to act, and deliver experiences that reflect each member’s unique journey.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"27a625238d5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ca3fb923a64\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Optimize continuously:\"},{\"_key\":\"ea7f14bb5239\",\"_type\":\"span\",\"marks\":[],\"text\":\" Test timing, message content, and channels at scale to uncover what resonates most and focus resources where they have the biggest impact.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1182494fdab2\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3757040b5b8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Learn automatically:\"},{\"_key\":\"36c4d111340e\",\"_type\":\"span\",\"marks\":[],\"text\":\" Surface insights from ongoing engagement so every campaign and interaction becomes more informed over time.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fe9c057e80dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"33ccfea2bae4\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI does not replace the human element—it strengthens it. By handling repetitive tasks and uncovering meaningful insight, BrazeAI™ gives startups more time to focus on what truly builds community: connection, empathy, and trust.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c2a8f0ae8675\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2d59ab280bb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Measuring community health\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"be6ebe676455\",\"_type\":\"block\",\"children\":[{\"_key\":\"c064aceaf767\",\"_type\":\"span\",\"marks\":[],\"text\":\"A thriving community isn’t just about size; it’s about connection and momentum. Tracking the right mix of metrics helps startups understand whether participation is translating into loyalty.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f336bfda7863\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c8d46e2cc64\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key indicators to monitor:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"563fa1946fcb\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c45b2502e09\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Activation:\"},{\"_key\":\"9fa130b26c7d\",\"_type\":\"span\",\"marks\":[],\"text\":\" How many new members sign up, opt in, or take a first meaningful action.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f63d2809b58f\",\"_type\":\"block\",\"children\":[{\"_key\":\"56208f9f24f5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Engagement:\"},{\"_key\":\"0334c83790ae\",\"_type\":\"span\",\"marks\":[],\"text\":\" Frequency of participation, content interaction, or event attendance.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"532a6ce30200\",\"_type\":\"block\",\"children\":[{\"_key\":\"1baec0d28723\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Advocacy:\"},{\"_key\":\"9cf2a60b7779\",\"_type\":\"span\",\"marks\":[],\"text\":\" Referrals, reviews, and social shares that show enthusiasm and pride in belonging.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9f10d6c98a03\",\"_type\":\"block\",\"children\":[{\"_key\":\"a35e5744061b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Satisfaction:\"},{\"_key\":\"888825fc0053\",\"_type\":\"span\",\"marks\":[],\"text\":\" Feedback trends, unsubscribe rates, and survey sentiment that reveal the overall health of the experience.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"69ea52768e5b\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b37a148482a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Look for patterns that reveal both enthusiasm and friction. A dip in engagement might signal fatigue, while a rise in referrals can confirm deepening loyalty. \"},{\"_key\":\"44a5bcc5986e\",\"_type\":\"span\",\"marks\":[\"01ed7595ef35\"],\"text\":\"Braze reporting and analytics\"},{\"_key\":\"6d34c6240985\",\"_type\":\"span\",\"marks\":[],\"text\":\" capabilities make these shifts visible in real time, allowing teams to respond quickly and strengthen the community experience with every insight.\"}],\"markDefs\":[{\"_key\":\"01ed7595ef35\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/reporting-analytics\"}],\"style\":\"normal\"},{\"_key\":\"8f866997d9f7\",\"_type\":\"richImage\",\"alt\":\"A digital dashboard displaying campaign performance data in a table, a line graph of conversions, and an AI tool integration prompt.\",\"asset\":{\"_ref\":\"image-fbfffc30f8baa1364c786137928e9320f037faa7-2400x1600-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"88e06250f871\",\"_type\":\"block\",\"children\":[{\"_key\":\"e3b78dc2f81f\",\"_type\":\"span\",\"marks\":[],\"text\":\"How Braze powers community growth\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8562024dc612\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae423c1270b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Building a strong customer community takes more than good intentions; it requires the ability to connect, learn, and act in real time. That’s where Braze comes in. The platform gives startups the visibility, flexibility, and intelligence to nurture relationships that grow stronger with every interaction.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3ecc8a5591ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"a9480f5ba4a8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze helps startups build community by providing:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ae14981428a\",\"_type\":\"block\",\"children\":[{\"_key\":\"6aaa9c1594ad\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Unified data:\"},{\"_key\":\"37e24cea8033\",\"_type\":\"span\",\"marks\":[],\"text\":\" Bring every interaction into one view to see who your members are, what motivates them, and how they engage across channels.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2d2c86abee01\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dfc51519c4f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cross-channel engagement:\"},{\"_key\":\"68fbc1198a70\",\"_type\":\"span\",\"marks\":[],\"text\":\" Reach customers where they are—email, mobile, web, or in-app—with consistent experiences that make participation effortless.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"44f9fe862fef\",\"_type\":\"block\",\"children\":[{\"_key\":\"498929cc5212\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Real-time intelligence:\"},{\"_key\":\"2b1d646842c3\",\"_type\":\"span\",\"marks\":[],\"text\":\" Turn behavioral signals into action by adjusting campaigns instantly when engagement shifts or new opportunities appear.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cfdb85a2d312\",\"_type\":\"block\",\"children\":[{\"_key\":\"3650db9e901f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Scalable personalization:\"},{\"_key\":\"51514b60ac13\",\"_type\":\"span\",\"marks\":[],\"text\":\" Use BrazeAI™ to deliver one-to-one experiences that feel personal and genuine, even as your audience grows.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ba12f2c72797\",\"_type\":\"block\",\"children\":[{\"_key\":\"e83bab19db5b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Together, these capabilities turn customer engagement into something deeper: A living, connected community. With Braze, small teams can bring people together around a shared purpose, listen closely to what matters most, and turn every interaction into an opportunity for trust and growth.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bbfce8c60f1e\",\"_type\":\"block\",\"children\":[{\"_key\":\"62eaf97aaa71\",\"_type\":\"span\",\"marks\":[],\"text\":\"Conclusion\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6db843c65797\",\"_type\":\"block\",\"children\":[{\"_key\":\"145975ece378\",\"_type\":\"span\",\"marks\":[],\"text\":\"Community is one of the most powerful growth engines a startup can build. When customers feel seen and valued, they engage more deeply and grow alongside your brand. A thriving community turns marketing into conversation and loyalty into a shared sense of purpose.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"174d1683949d\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c7e849fc814\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze, small teams can nurture those relationships at every stage of the journey. Real-time insights, cross-channel connection, and scalable personalization make it possible to listen deeply and respond with relevance. Over time, each interaction strengthens the foundation of trust that keeps your business resilient, no matter how the market changes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2dbf66c49b36\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"c9e5966d5064\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Connect with sales\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"}}],\"heading\":\"Ready to get started?\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/5d98027d68d14105636caa7f2083437fc5f157de-3840x2160.png\",\"publishedDate\":\"2025-12-01T09:04:18.849Z\",\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-eca08cbed37fa14d87d176da5fdd758adacd36b7-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Great brands do more than sell. They bring people together around a shared purpose and deliver value that extends beyond a single purchase. For startups, community can be the difference between one-time transactions and lasting loyalty.\",\"pageTitle\":\"Community building: How startups can foster a loyal customer base\",\"slug\":{\"_type\":\"slug\",\"current\":\"loyalty-for-startups\"}},\"title\":\"Community building: How startups can foster a loyal customer base\"},{\"_id\":\"572514d1-53bb-4133-a52b-2483024fe00b\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"296b4f5d2368\",\"_type\":\"block\",\"children\":[{\"_key\":\"b50b4b92a210\",\"_type\":\"span\",\"marks\":[],\"text\":\"Time and again, brands work hard at building a fantastic website and engaging emails, but forget about the step in between—the sign-up form. How you entice people to hand over their details at that last point is largely about trust and there’s still work to be done to avoid losing people at that stage.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"42e5eb6fc2bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f8f8f00a80f\",\"_type\":\"span\",\"marks\":[],\"text\":\"So let’s look at some sign-up form examples—ones that perform better for stronger onboarding and engagement across channels over time. After reading this guide, you’ll be confident in what to include in a sign-up form, and what to optimize and test. Your sign-up forms can be the gateway to \"},{\"_key\":\"4d3e6703cebc\",\"_type\":\"span\",\"marks\":[\"ce7660925258\"],\"text\":\"lifecycle personalization\"},{\"_key\":\"e32e512a920f\",\"_type\":\"span\",\"marks\":[],\"text\":\", so let’s get you started on that path.\"}],\"markDefs\":[{\"_key\":\"ce7660925258\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-lifecycle-marketing\"}],\"style\":\"normal\"},{\"_key\":\"171c9fc6e6da\",\"_type\":\"block\",\"children\":[{\"_key\":\"3fe05d055f0e\",\"_type\":\"span\",\"marks\":[],\"text\":\"TL;DR\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bb7851e3b865\",\"_type\":\"block\",\"children\":[{\"_key\":\"b228868f02b9\",\"_type\":\"span\",\"marks\":[],\"text\":\"High-performing sign-up forms match the offer to user intent and keep the first step simple.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"860d9cfe2de0\",\"_type\":\"block\",\"children\":[{\"_key\":\"94df406c8d63\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email and SMS sign-ups serve different lifecycle roles and work best when introduced in stages.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0be60245732d\",\"_type\":\"block\",\"children\":[{\"_key\":\"0ce8dcc30b28\",\"_type\":\"span\",\"marks\":[],\"text\":\"The most effective forms collect only data that supports segmentation, onboarding, and personalization.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"45c2fcc892be\",\"_type\":\"block\",\"children\":[{\"_key\":\"904e9eebe14f\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is a sign-up form?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a2d7d339af0f\",\"_type\":\"block\",\"children\":[{\"_key\":\"abb227905bd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"A sign-up form is a website element that collects contact information, such as an email address and/or phone number, in exchange for value, so brands can communicate with visitors through owned channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5bba9c42e166\",\"_type\":\"block\",\"children\":[{\"_key\":\"e3c3d146bb93\",\"_type\":\"span\",\"marks\":[],\"text\":\"Because it is often the first place that a customer is handing over details about themselves, the sign-up form sets the tone for what customers expect, the value they’ll receive in connecting with you, the relevance and alignment of your communication with them, and even their engagement and conversion rate across the customer journey. So explicit consent and trust matter hugely from this first interaction.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"31d88faa4afa\",\"_type\":\"block\",\"children\":[{\"_key\":\"9081ec31b2a2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email vs SMS sign-up forms\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"483f462dcf27\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d8b4551db83\",\"_type\":\"span\",\"marks\":[],\"text\":\"Alongside email sign-up forms, SMS opt-ins can be offered too. They tend to serve different purposes, with email sign-ups supporting richer storytelling—used for \"},{\"_key\":\"7dce3a2f9a3e\",\"_type\":\"span\",\"marks\":[\"8e98f45bed6a\"],\"text\":\"onboarding\"},{\"_key\":\"aff940ae4985\",\"_type\":\"span\",\"marks\":[],\"text\":\", education, product discovery, and longer lifecycle messaging. SMS sign-ups have more urgency. Shipping alerts, back-in-stock, time-bound offers, appointment reminders, and account updates are some of the messaging more suited to this channel.\"}],\"markDefs\":[{\"_key\":\"8e98f45bed6a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-onboarding-automation\"}],\"style\":\"normal\"},{\"_key\":\"735384ce1e21\",\"_type\":\"block\",\"children\":[{\"_key\":\"fe53e7ae6e01\",\"_type\":\"span\",\"marks\":[],\"text\":\"High-performing sign-up form examples by goal\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"873cfd7eaf14\",\"_type\":\"block\",\"children\":[{\"_key\":\"0dad4744d1aa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Discount or offer-driven sign-up form\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0e6f631aca94\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab42e813591b\",\"_type\":\"span\",\"marks\":[],\"text\":\"A discount-led sign-up form works best when the offer matches intent, the ask is light, and the follow-up journey delivers value fast.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e0fa4a29d041\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a603d8938bd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Example 1: The classic welcome offer\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"4734004d4aef\",\"_type\":\"richImage\",\"isFullWidth\":false},{\"_key\":\"0cd37aa4b939\",\"_type\":\"block\",\"children\":[{\"_key\":\"894c7c2d4c76\",\"_type\":\"span\",\"marks\":[],\"text\":\"What the form offers: 10%–15% off the first order, or free shipping on the first purchase.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e8c0c41c8228\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f6481693e4a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why it works: It’s a simple trade—contact details for a clear, immediate perk. It also gives you a clean starting point for onboarding, where email can handle product discovery and education, and SMS can be offered later for alerts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"57bddd42c4b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc05f117c5bc\",\"_type\":\"span\",\"marks\":[],\"text\":\"When to use it: Use this on homepages, collection pages, and first-session visits when you want to convert new traffic into \"},{\"_key\":\"04fae8f4f69f\",\"_type\":\"span\",\"marks\":[\"1ed3261d12c5\"],\"text\":\"customer acquisition\"},{\"_key\":\"5c4f2197a085\",\"_type\":\"span\",\"marks\":[],\"text\":\" quickly.\"}],\"markDefs\":[{\"_key\":\"1ed3261d12c5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-acquisition-strategy\"}],\"style\":\"normal\"},{\"_key\":\"4af22c817ace\",\"_type\":\"block\",\"children\":[{\"_key\":\"19704bed3ba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Example 2: Intent-matched category offer\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"6f3a87830c20\",\"_type\":\"richImage\",\"isFullWidth\":false},{\"_key\":\"3b0c876c2c5b\",\"_type\":\"block\",\"children\":[{\"_key\":\"63f805399bde\",\"_type\":\"span\",\"marks\":[],\"text\":\"What the form offers: A discount tied to the category someone cares about (for example, “15% off jackets”).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab1b529792db\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6681f2d85ed\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why it works: It reduces irrelevance. A category-specific offer performs better when it matches what the visitor is trying to do, and it creates an early segmentation signal you can use in the welcome journey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7f6f33fd2eab\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c6fa1dc2681\",\"_type\":\"span\",\"marks\":[],\"text\":\"When to use it: Use this on high-traffic category pages, seasonal collections, or ad landing pages where you already know the theme.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2d673ff52b74\",\"_type\":\"block\",\"children\":[{\"_key\":\"47a54202e335\",\"_type\":\"span\",\"marks\":[],\"text\":\"Example 3: Offer plus preference “micro yes”\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"26dfb0e362b4\",\"_type\":\"richImage\",\"isFullWidth\":false},{\"_key\":\"0f1822f9feba\",\"_type\":\"block\",\"children\":[{\"_key\":\"12b7ebca61de\",\"_type\":\"span\",\"marks\":[],\"text\":\"What the form offers: A two-step offer that starts with a simple yes/no and follows with the opt-in field.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7c75943d7e10\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8e31f956868\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why it works: The first click is low effort and builds momentum. The second step captures the email address after the visitor has already agreed they want the value.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8a675b0c2a6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"be1e8819c30e\",\"_type\":\"span\",\"marks\":[],\"text\":\"When to use it: Use this for pop-ups where you want a lighter first interaction, or when you’ve seen single-step forms struggle on mobile.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"89e6ff0f6cd5\",\"_type\":\"block\",\"children\":[{\"_key\":\"4fd4983909d5\",\"_type\":\"span\",\"marks\":[],\"text\":\"A giveaway form can drive volume fast. The key is to qualify early, set expectations, and route people into onboarding that builds intent after the opt-in.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e89bf562bec0\",\"_type\":\"block\",\"children\":[{\"_key\":\"58841f97f690\",\"_type\":\"span\",\"marks\":[],\"text\":\"Giveaway or contest sign-up form\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b94eddabff1c\",\"_type\":\"block\",\"children\":[{\"_key\":\"b02399f77b66\",\"_type\":\"span\",\"marks\":[],\"text\":\"Example 1: Simple giveaway entry\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"d71ac59d48a2\",\"_type\":\"richImage\",\"isFullWidth\":false},{\"_key\":\"eb6df8d2c024\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee041dfd17ef\",\"_type\":\"span\",\"marks\":[],\"text\":\"What the form offers: Entry to win a product bundle, a gift card, or a limited-edition drop.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"33854bbc0770\",\"_type\":\"block\",\"children\":[{\"_key\":\"434d17cead49\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why it works: The value is clear, and the action is quick. It’s also a strong way to grow lists during launches, seasonal moments, or collaborations.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"adc804729474\",\"_type\":\"block\",\"children\":[{\"_key\":\"66ac7f7aa245\",\"_type\":\"span\",\"marks\":[],\"text\":\"When to use it: Use this when you want a short-term burst of customer acquisition and you have a plan to nurture new contacts after the giveaway ends.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c74b7d44b683\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0c1d1de3e32\",\"_type\":\"span\",\"marks\":[],\"text\":\"Example 2: Giveaway with built-in qualification\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"cd47fceb98b0\",\"_type\":\"richImage\",\"isFullWidth\":false},{\"_key\":\"f9a2d08d84d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"28c525a5070f\",\"_type\":\"span\",\"marks\":[],\"text\":\"What the form offers: Entry to win, plus a small “tell us what you’re into” step.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c8c38092415d\",\"_type\":\"block\",\"children\":[{\"_key\":\"f33f5b904eb1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why it works: Giveaways can attract low-intent sign-ups. One preference question helps you segment from day one, so your welcome flow stays relevant and you can nurture toward first conversion.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd502ba92fa9\",\"_type\":\"block\",\"children\":[{\"_key\":\"15491b6c2d33\",\"_type\":\"span\",\"marks\":[],\"text\":\"When to use it: Use this when you sell across distinct product lines or audiences and irrelevant follow-up would hurt trust.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"29916079af66\",\"_type\":\"block\",\"children\":[{\"_key\":\"42910c6249ef\",\"_type\":\"span\",\"marks\":[],\"text\":\"Example 3: Countdown giveaway for urgency\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"c16893512018\",\"_type\":\"richImage\",\"isFullWidth\":false},{\"_key\":\"bb835b23e2ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"c1815ae63e30\",\"_type\":\"span\",\"marks\":[],\"text\":\"What the form offers: A time-bound entry window with a visible deadline.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fe5f44d355cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d4748a964f2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why it works: A deadline creates urgency, which can lift conversion rate. It also gives you a clear follow-up moment when the giveaway closes, which is useful for onboarding.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f05f0fbf7e9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"6c03ae3fe7e1\",\"_type\":\"span\",\"marks\":[],\"text\":\"When to use it: Use this during seasonal peaks, live launches, or event-led campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9fed24864217\",\"_type\":\"block\",\"children\":[{\"_key\":\"dde9ab0a4707\",\"_type\":\"span\",\"marks\":[],\"text\":\"Content or resource-based sign-up form\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9a700ff5de8e\",\"_type\":\"block\",\"children\":[{\"_key\":\"21aff354f2fa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Resource-led forms are great when you want higher-quality opt-ins and a natural way to collect zero-party data. The content itself sets up onboarding, \"},{\"_key\":\"e52e70890013\",\"_type\":\"span\",\"marks\":[\"b923f1010b8f\"],\"text\":\"segmentation\"},{\"_key\":\"c11366b3c76d\",\"_type\":\"span\",\"marks\":[],\"text\":\", and future personalization.\"}],\"markDefs\":[{\"_key\":\"b923f1010b8f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/dynamic-segmentation\"}],\"style\":\"normal\"},{\"_key\":\"a9e0f7fc0f22\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae0d2cb952d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Example 1: Gated guide or checklist\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"9759e8bb1701\",\"_type\":\"richImage\",\"isFullWidth\":false},{\"_key\":\"626bf53d1dd3\",\"_type\":\"block\",\"children\":[{\"_key\":\"51a38ff9bb39\",\"_type\":\"span\",\"marks\":[],\"text\":\"What the form offers: A downloadable guide, checklist, template, or planner.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1c8a8c27a445\",\"_type\":\"block\",\"children\":[{\"_key\":\"f003f3a1291d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why it works: It attracts people looking for help, which tends to signal higher intent. It also supports personalization because the topic tells you what the subscriber cares about.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"935933b89488\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad2cec07aa16\",\"_type\":\"span\",\"marks\":[],\"text\":\"When to use it: Use this on blog posts, SEO landing pages, and educational hubs, especially for considered purchases or complex catalogs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fd7fbe71b9a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"f62094348e17\",\"_type\":\"span\",\"marks\":[],\"text\":\"Example 2: Quiz or finder with results by email\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"cf2cc14e514b\",\"_type\":\"richImage\",\"isFullWidth\":false},{\"_key\":\"e45c59027e4b\",\"_type\":\"block\",\"children\":[{\"_key\":\"769e5ee18750\",\"_type\":\"span\",\"marks\":[],\"text\":\"What the form offers: Quiz results, recommendations, or a personalized plan delivered via email.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cf913ffa0935\",\"_type\":\"block\",\"children\":[{\"_key\":\"7dd0ca08bd52\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why it works: Quizzes naturally collect zero-party data. That gives you a strong segmentation foundation for tailored onboarding and product discovery.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b1683a4dbc63\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e5373866c71\",\"_type\":\"span\",\"marks\":[],\"text\":\"When to use it: Use this when customers benefit from guidance: routines, bundles, subscriptions, sizing, gift finding, or multi-SKU decisions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad7ae1655ef5\",\"_type\":\"block\",\"children\":[{\"_key\":\"29013aae1d53\",\"_type\":\"span\",\"marks\":[],\"text\":\"Example 3: Educational series opt-in\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"93130aebbb69\",\"_type\":\"richImage\",\"isFullWidth\":false},{\"_key\":\"c39953154af5\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a86965cdc72\",\"_type\":\"span\",\"marks\":[],\"text\":\"What the form offers: A short email series: “5-day starter series,” “7 tips,” or “weekly lessons.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d4119e41ca8b\",\"_type\":\"block\",\"children\":[{\"_key\":\"33076cd476d8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why it works: It sets clear expectations around content and frequency, which builds trust. It also creates a welcome journey that feels useful from the first message.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f0f290078062\",\"_type\":\"block\",\"children\":[{\"_key\":\"f497e8ecae25\",\"_type\":\"span\",\"marks\":[],\"text\":\"When to use it: Use this when you want to build consideration, reduce churn, or support onboarding for subscriptions, memberships, or higher-AOV products.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b88e0310689e\",\"_type\":\"block\",\"children\":[{\"_key\":\"650d51b243e7\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c04557901d66\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3c011652d7b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Website sign-up form examples: 13 best practices that improve conversion\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9ff5855aa2b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"f1db58995fa2\",\"_type\":\"span\",\"marks\":[],\"text\":\"The best website sign-up form examples share the same fundamentals—clear value, minimal friction, and data you will actually activate.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"72b606f44dae\",\"_type\":\"block\",\"children\":[{\"_key\":\"b61eac353b69\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Align the offer with the form’s goal\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2129be8a7a5e\",\"_type\":\"block\",\"children\":[{\"_key\":\"30d066a0ddec\",\"_type\":\"span\",\"marks\":[],\"text\":\"If your goal is to drive purchases, your sign-up offer should make buying easier. That usually means a purchase-related incentive like a discount, free shipping, or a free gift. It gets even stronger when the offer matches someone’s intent. A sitewide “20% off everything” is broadly useful, but an offer tied to a specific category can miss the mark if it doesn’t match what the person came for. If someone’s here for a new jacket, “20% off shoes” won’t help them take the next step.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1f529ef0a782\",\"_type\":\"block\",\"children\":[{\"_key\":\"b51be848a8bb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Treat every field you ask for as a trade. If the value is clear, people opt in. If it’s vague, they bounce.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e3ad9df48de9\",\"_type\":\"block\",\"children\":[{\"_key\":\"02ac77096a8e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Do this: Tie the incentive to one clear outcome (first order, early access, content series), and match it to the intent you’re seeing (category interest, on-site behavior, or entry page).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"16dd9384c035\",\"_type\":\"block\",\"children\":[{\"_key\":\"c772711b1735\",\"_type\":\"span\",\"marks\":[],\"text\":\"Capture this: Email address (to deliver the offer and start the welcome series). If you want to tailor the incentive, add one preference field like \"},{\"_key\":\"45b5b5c376bb\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"“What are you shopping for?”\"},{\"_key\":\"508d19dbaf5d\",\"_type\":\"span\",\"marks\":[],\"text\":\" (to route the subscriber into the right onboarding path and personalize early product discovery).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8b71670574e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd41f313decc\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Avoid one-size-fits-all forms\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"86bbce46535c\",\"_type\":\"block\",\"children\":[{\"_key\":\"b75cddeaaa19\",\"_type\":\"span\",\"marks\":[],\"text\":\"A one-size-fits-all sign-up form is a fast way to waste good traffic. People land on different parts of your site with different intent, so the form they see should match why they’re there.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"06466350b4cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"7032f5223ed0\",\"_type\":\"span\",\"marks\":[],\"text\":\"First-time visitors are often worth prompting with a general welcome offer. After that, tailor by context. Someone reading a blog post is usually looking for guidance or ideas, while someone on a product page is closer to choosing what to buy. The same pop-up and incentive won’t speak to both.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ddb51f4ce4de\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a2224734480\",\"_type\":\"span\",\"marks\":[],\"text\":\"You can also tailor by source. If a visitor comes in from a paid social campaign promoting a specific resource, show a form that matches that campaign and suppress your generic sitewide pop-up.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8995b749395f\",\"_type\":\"block\",\"children\":[{\"_key\":\"a136ec8755cc\",\"_type\":\"span\",\"marks\":[],\"text\":\"The one watch-out: if you run multiple forms, plan your rules so they don’t collide. Competing pop-ups create friction, and that hurts conversion rate and trust.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0472a00d7489\",\"_type\":\"block\",\"children\":[{\"_key\":\"f1a806501dc4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Do this: Target forms by entry point and intent (blog vs. product pages, new vs. returning visitors, campaign landing pages, or key behaviors like exit intent). Set suppression rules so people don’t get hit with multiple prompts in one session.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"473f1b28b040\",\"_type\":\"block\",\"children\":[{\"_key\":\"e63d49b60fc9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Capture this: Email address (to start the right welcome path). Add traffic source or entry page context as an attribute (to personalize onboarding and reporting), and optionally one intent field like \"},{\"_key\":\"99b6a299c588\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"“What are you here for today?”\"},{\"_key\":\"9a0334e24334\",\"_type\":\"span\",\"marks\":[],\"text\":\" (to route people into content-led vs. purchase-led lifecycle messaging).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d156eeb81052\",\"_type\":\"block\",\"children\":[{\"_key\":\"044ad4d16b66\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Emphasize the value proposition clearly\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"69a7109e3c30\",\"_type\":\"block\",\"children\":[{\"_key\":\"6de0a8ea37de\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once you know what you’re offering in exchange for someone’s details, put that value front and center. People should not have to hunt for the “why” in your headline, subhead, or button copy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b62259992073\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9819d21b1fc\",\"_type\":\"span\",\"marks\":[],\"text\":\"This is where a lot of forms fall down. The design might be polished, but the message is vague. If the offer is a discount, say the discount. If it’s early access, say what they get early access to. If it’s a resource, name the resource and the outcome it helps with. Clarity builds trust, and it usually lifts conversion rate because visitors can make a quick, confident choice.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3631488155ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a33dac014af\",\"_type\":\"span\",\"marks\":[],\"text\":\"Do this: Put the value in the headline, keep the supporting copy to one short line, and make the CTA match the promise (for example, “Get the code,” “Send me the guide,” or “Unlock early access”).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"59cbaf84ab62\",\"_type\":\"block\",\"children\":[{\"_key\":\"507b0c134582\",\"_type\":\"span\",\"marks\":[],\"text\":\"Capture this: Email address or phone number (to deliver the promised value immediately). If you’re offering multiple options, add one intent field like \"},{\"_key\":\"bc2649c1dcad\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"“What are you interested in?”\"},{\"_key\":\"f3d09bce97ea\",\"_type\":\"span\",\"marks\":[],\"text\":\" (to personalize the first messages in your welcome journey and avoid sending irrelevant offers).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad8eeb471859\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4823ebf5864\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Set expectations around content and frequency\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4fe5ea9f8f76\",\"_type\":\"block\",\"children\":[{\"_key\":\"872429888f1e\",\"_type\":\"span\",\"marks\":[],\"text\":\"People want to know what happens after the opt-in, especially if you’re collecting both email and SMS.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"933067855cc0\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f1b4f1d04f7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Spell it out in plain language. Tell email subscribers what kinds of messages they’ll get (tips, product drops, restocks, back-in-stock, events), tell SMS subscribers what texts will cover (alerts, early access, delivery updates), and set a rough idea of how often you’ll be in touch. A simple reassurance that they can opt out at any time also goes a long way.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b620353e8bca\",\"_type\":\"block\",\"children\":[{\"_key\":\"bba7db6c39fd\",\"_type\":\"span\",\"marks\":[],\"text\":\"This is also a trust moment. When you’re clear about consent, how you’ll use the information, and where people can read your privacy policy, you get higher-quality opt-ins, and a healthier lifecycle program.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e4b1e3fc335a\",\"_type\":\"block\",\"children\":[{\"_key\":\"66084944865c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Do this: Add one short line that covers message type, how often you’ll message, and opt-out. Include links to your privacy policy and terms when relevant, and keep SMS consent language explicit.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1058116d07a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4165a27ca39\",\"_type\":\"span\",\"marks\":[],\"text\":\"Capture this: Channel preference (email, SMS, or both) to shape the welcome journey. For SMS, capture explicit SMS consent (to meet consent requirements and protect deliverability). If you’re offering different content streams, capture one preference choice (to personalize onboarding and reduce early unsubscribes).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aedf276f449a\",\"_type\":\"block\",\"children\":[{\"_key\":\"8907f0e9d8fe\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Keep the initial form simple\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"bf322f24a1eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"421475525915\",\"_type\":\"span\",\"marks\":[],\"text\":\"The job of the form is to make the decision easy, and the fastest way to do that is to remove friction.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2f61774b0d98\",\"_type\":\"block\",\"children\":[{\"_key\":\"d944588e4f03\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ask for one thing upfront—an email address, or a phone number. Every extra field is another reason to abandon the form, including “nice to have” details like first name. If you earn the opt-in, you can collect richer profile data later through onboarding, preference centers, quizzes, account creation, checkout, and on-site behavior.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3b388b641515\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7d033095d88\",\"_type\":\"span\",\"marks\":[],\"text\":\"Do this: Keep the first screen to one field and one clear CTA. If you want both channels, collect email first, then ask for SMS on the next step.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"70b4fe1e04fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"06340cb7a705\",\"_type\":\"span\",\"marks\":[],\"text\":\"Capture this: Email address (to start the welcome journey and deliver the offer). Add phone number only in a second step (to expand into SMS). Save name and other profile fields for later touchpoints where there’s more trust and a clearer reason to ask.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b3fd3c7a3f3a\",\"_type\":\"block\",\"children\":[{\"_key\":\"9466fbc5980b\",\"_type\":\"span\",\"marks\":[],\"text\":\"6. Ask for more data only when it adds value\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"623746014fe8\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c63d14c3a55\",\"_type\":\"span\",\"marks\":[],\"text\":\"Keep the first step simple, but add one extra question when it makes the next messages more relevant.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f163e563aad0\",\"_type\":\"block\",\"children\":[{\"_key\":\"e87691c39fc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"This is key when you serve distinct audiences. One preference question can route someone into the right onboarding path and prevent irrelevant messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bc3cd9735edc\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9f8619ff9eb\",\"_type\":\"span\",\"marks\":[],\"text\":\"More fields can lower sign-ups, so treat this like an experiment. Keep the question if it improves downstream engagement, and remove it if it doesn’t.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bbe3b7f0a1f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"d65faa2addb7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Do this: Add one optional question only when it changes the welcome journey, and remove anything you can’t activate in lifecycle messaging. Test the impact on opt-ins and welcome engagement.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b92ccdb1aa0b\",\"_type\":\"block\",\"children\":[{\"_key\":\"e912d06824e8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Capture this: One preference field like \"},{\"_key\":\"a4fb41f8ff1e\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"product interest\"},{\"_key\":\"e84bbe450a64\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"b15a3ddf8720\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"shopping goal\"},{\"_key\":\"8009ec150e50\",\"_type\":\"span\",\"marks\":[],\"text\":\", or \"},{\"_key\":\"e4aed4921f4e\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"message preferences\"},{\"_key\":\"55e58defee19\",\"_type\":\"span\",\"marks\":[],\"text\":\" (to segment subscribers from day one and personalize onboarding). If relevant, capture birthday (to support a birthday journey) or a frequency preference (to reduce early opt-outs).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f39438c45b1b\",\"_type\":\"block\",\"children\":[{\"_key\":\"abb3560545d2\",\"_type\":\"span\",\"marks\":[],\"text\":\"7. Use zero- and first-party data intentionally\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"81a8b1502190\",\"_type\":\"block\",\"children\":[{\"_key\":\"473f5a6509a7\",\"_type\":\"span\",\"marks\":[\"c4a0e692e45a\"],\"text\":\"Zero-party data\"},{\"_key\":\"4b670247ff16\",\"_type\":\"span\",\"marks\":[],\"text\":\" is information someone shares intentionally, like a preference they choose in a survey, quiz, or sign-up form. \"},{\"_key\":\"d672181c028a\",\"_type\":\"span\",\"marks\":[\"3150e0af3028\"],\"text\":\"First-party data\"},{\"_key\":\"f065077e3608\",\"_type\":\"span\",\"marks\":[],\"text\":\" is information you collect directly through your own platforms and channels, like the pages they view, the products they browse, or what they do after they opt in.\"}],\"markDefs\":[{\"_key\":\"c4a0e692e45a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/what-is-zero-party-data\"},{\"_key\":\"3150e0af3028\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/first-party-data\"}],\"style\":\"normal\"},{\"_key\":\"194eb27b83a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"0973aa9fb1cf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Collect these signals with a plan. If a data point won’t change what you send, when you send it, or which channel you use, it’s probably not worth adding to the form. If it helps you tailor onboarding, recommendations, and lifecycle messaging, it can be worth a small amount of extra effort from the subscriber.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bbc5c36f4aa7\",\"_type\":\"block\",\"children\":[{\"_key\":\"b277aa56c99b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Do this: Decide how each data point will be used before you add it. Use zero-party data to route the welcome journey, then layer in first-party behavior to refine personalization over time.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"094e1ef917c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"76ea7ed7fc0e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Capture this: Product interest (to personalize onboarding content and offers), message preferences like channel choice and “how often” (to reduce opt-outs), and key behaviors like categories browsed or items viewed (to trigger follow-ups, recommendations, and replenishment journeys).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e212ed6e2588\",\"_type\":\"block\",\"children\":[{\"_key\":\"d17f378c5b26\",\"_type\":\"span\",\"marks\":[],\"text\":\"8. Segment audiences from the start\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"8914f2ec1b22\",\"_type\":\"block\",\"children\":[{\"_key\":\"664df21d50d8\",\"_type\":\"span\",\"marks\":[],\"text\":\"The information someone shares on a sign-up form can be saved to their customer profile as attributes. That gives you a clean way to start segmentation early, tailor message content, and shape product discovery from the first touch.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"88f05f280885\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d21fa9e45a8\",\"_type\":\"span\",\"marks\":[],\"text\":\"This is especially useful when you have distinct audiences, product lines, or use cases. One preference question can help you avoid sending irrelevant content, which protects trust and keeps engagement higher as the lifecycle program matures.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d91e2da0e92b\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1c957360a62\",\"_type\":\"span\",\"marks\":[],\"text\":\"Do this: Turn form responses into 2–4 starter segments, then route each segment into a slightly different welcome path. Keep it simple at first, and refine with behavior over time.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d6198d271d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"1594f286d9a1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Capture this: Product interest (to personalize onboarding and recommendations), what matters most like price, quality, or sustainability (to tailor content angles), and message frequency preference (to reduce early opt-outs).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d5943ee0315b\",\"_type\":\"block\",\"children\":[{\"_key\":\"caa574dae138\",\"_type\":\"span\",\"marks\":[],\"text\":\"9. Use multi-step forms strategically (“micro yes”)\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"394c54e613f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"976f83a459ea\",\"_type\":\"span\",\"marks\":[],\"text\":\"Multi-step forms can feel easier to complete because each step is small. Instead of dropping a field in front of someone straight away, you can lead with a simple question that gets them to raise their hand, then ask for their details on the next screen.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f1b42a13bdad\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ca9cdbc768d\",\"_type\":\"span\",\"marks\":[],\"text\":\"This is the “micro yes.” Ask a low-friction question first, like “Want 10% off?” or “Get restock alerts?” Clicking yes is a tiny commitment. The next step, sharing an email address or phone number, feels more natural because the visitor has already agreed they want the value.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c3d9f9288ef0\",\"_type\":\"block\",\"children\":[{\"_key\":\"159ba219c848\",\"_type\":\"span\",\"marks\":[],\"text\":\"Do this: Use a two-step flow: step one confirms interest in the offer, step two collects the contact detail. Keep the first step to a simple yes/no or single tap option.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9091510611be\",\"_type\":\"block\",\"children\":[{\"_key\":\"b0754799fa80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Capture this: Email address on step two (to deliver the offer and start onboarding). If you need a preference signal, capture one intent choice on step one (to route the subscriber into the right welcome path).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"27c07f6975aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"5e273a56ce52\",\"_type\":\"span\",\"marks\":[],\"text\":\"10. Collect email first, then SMS\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"637d56537e7a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7ce38d1be16\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once you’re using a multi-step form, one of the most effective sequences is email first, then SMS. The first step collects an email address. The next step invites the subscriber to opt into SMS, with a clear explanation of what texts will include.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1aed6aa29bd7\",\"_type\":\"block\",\"children\":[{\"_key\":\"d17f150738b6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email is usually the lower-friction starting point. After someone opts in, they’re more likely to add a second channel, especially when the SMS value is specific, like restock alerts, delivery updates, or early access.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4cd573671731\",\"_type\":\"block\",\"children\":[{\"_key\":\"9327a5a108ea\",\"_type\":\"span\",\"marks\":[],\"text\":\"Some brands also test a stepped incentive, where SMS comes with an extra perk. Even without that, clear expectations can be enough if the SMS use case is strong and the consent language is easy to understand.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e486427038b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"63ea4bd58ae3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Do this: Offer SMS as an optional next step after email capture, with tight copy on message type, how often you’ll text, and opt-out.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"98f1713ec54e\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d52e2cb39f6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Capture this: Email address (to start the welcome series), then phone number with explicit SMS consent (to support SMS messaging and protect deliverability). Add SMS topic preference like \"},{\"_key\":\"ab3d0eafd28f\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"alerts\"},{\"_key\":\"d27f8633ee4f\",\"_type\":\"span\",\"marks\":[],\"text\":\" or \"},{\"_key\":\"29d4a3f856f0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"offers\"},{\"_key\":\"c79099f3a03b\",\"_type\":\"span\",\"marks\":[],\"text\":\" if you plan to tailor the SMS stream from day one.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a63b3211daeb\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a27812315b9\",\"_type\":\"span\",\"marks\":[],\"text\":\"11. Optimize the post-submit experience\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2c7b2ffe932a\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0a3311a0c07\",\"_type\":\"span\",\"marks\":[],\"text\":\"The post-submit moment is where trust either builds or breaks. Someone has just handed over their details. If the next step is unclear, it can feel like the brand took the info and gave nothing back.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"708ef9d5e24e\",\"_type\":\"block\",\"children\":[{\"_key\":\"85cbbce45f78\",\"_type\":\"span\",\"marks\":[],\"text\":\"Confirm what happens next in plain language. If there’s a code, show it right away and email it, too. If it’s a resource, deliver it immediately. If someone said no to a second step, like SMS, close the loop anyway and still give them what they signed up for. A short thank-you screen can also point them to the next best action, like shopping, reading the guide, or setting preferences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fe0859523d20\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf0b2400ec9c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Do this: Add a confirmation screen that delivers the promised value, explains where it’s been sent, and includes a clear next step. If your form has multiple steps, always end with a final message so nobody drops out wondering what happened.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5dcb9894d97c\",\"_type\":\"block\",\"children\":[{\"_key\":\"243db8f20974\",\"_type\":\"span\",\"marks\":[],\"text\":\"Capture this: Delivery confirmation (email sent, code displayed) as an event you can track, plus offer type (discount, free shipping, resource) and SMS declined if relevant (to tailor the follow-up journey and avoid asking again too soon).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"691f0305b420\",\"_type\":\"block\",\"children\":[{\"_key\":\"840369a50e96\",\"_type\":\"span\",\"marks\":[],\"text\":\"12. Choose the right opt-in method (email vs. SMS)\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4a297575294e\",\"_type\":\"block\",\"children\":[{\"_key\":\"7c7a3c2a69d7\",\"_type\":\"span\",\"marks\":[],\"text\":\"How you collect opt-ins affects list growth, list quality, and compliance. For email, many brands prefer single opt-in because it reduces friction and gets subscribers into the welcome flow quickly. If you see low-quality sign-ups, you can handle that later with list hygiene, engagement filters, and suppression rules.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dcd557d3d2b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"3aab263e6fad\",\"_type\":\"span\",\"marks\":[],\"text\":\"SMS is different but it can \"},{\"_key\":\"0e689b5be3d1\",\"_type\":\"span\",\"marks\":[\"bd41b33772f6\"],\"text\":\"increase sign-ups by 92%\"},{\"_key\":\"b2949c5caddc\",\"_type\":\"span\",\"marks\":[],\"text\":\" when sent during onboarding. Consent standards are typically stricter, and subscribers expect clearer boundaries. That’s why double opt-in (or a tap-to-text style flow) is often the safer choice for SMS, alongside clear disclosures about what messages include and how to opt out.\"}],\"markDefs\":[{\"_key\":\"bd41b33772f6\",\"_type\":\"link\",\"href\":\"https://braze.highspot.com/items/6376624204ac1334ba12c342?lfrm=rhp.2#10\"}],\"style\":\"normal\"},{\"_key\":\"6ba8bb3eb1f4\",\"_type\":\"block\",\"children\":[{\"_key\":\"55960a503a29\",\"_type\":\"span\",\"marks\":[],\"text\":\"Do this: Keep email opt-in friction low unless you have a spam problem, then clean and segment based on engagement. For SMS, use explicit consent language and a confirmation step, and spell out message type, how often you’ll text, and opt-out instructions.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c8e72a38386d\",\"_type\":\"block\",\"children\":[{\"_key\":\"75eb2d736bb6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Capture this:Email: email address, plus opt-in source (where they signed up) and timestamp (to support consent records and reporting).SMS: phone number, explicit SMS consent, opt-in method (double opt-in or tap-to-text), plus timestamp and source (to support consent records, deliverability, and preference management).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"231ed5e0b368\",\"_type\":\"block\",\"children\":[{\"_key\":\"f736ec7675d6\",\"_type\":\"span\",\"marks\":[],\"text\":\"13. Test and iterate\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ca7cdffd24da\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba0efe804917\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sign-up forms are a great place to run experiments because small changes can have an outsized impact. The key is to treat testing as a habit, not a one-off project.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"facfb4378535\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b3d4504c62e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Keep the method simple. Run an \"},{\"_key\":\"7c923f4a87db\",\"_type\":\"span\",\"marks\":[\"a9cef1622d33\"],\"text\":\"A/B test\"},{\"_key\":\"e9fa75934f5b\",\"_type\":\"span\",\"marks\":[],\"text\":\" by showing your current form to part of your audience and a single change to another part. Change one variable at a time, so you know what actually moved performance. Track both the opt-in rate and what happens after, like welcome engagement and first conversion, so you’re growing the list without dragging down quality.\"}],\"markDefs\":[{\"_key\":\"a9cef1622d33\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/building-braze-feature-flags-ab-testing\"}],\"style\":\"normal\"},{\"_key\":\"c7dacc5a145a\",\"_type\":\"block\",\"children\":[{\"_key\":\"edb002f46bc3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Do this: Test one change at a time, and \"},{\"_key\":\"c07a2125cd17\",\"_type\":\"span\",\"marks\":[\"89c7fcc0064a\"],\"text\":\"measure results\"},{\"_key\":\"b24c30a8df08\",\"_type\":\"span\",\"marks\":[],\"text\":\" across both sign-ups and downstream engagement. Keep what improves overall outcomes, and retire what doesn’t.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"89c7fcc0064a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/challenges-of-marketing-attribution\"}],\"style\":\"normal\"},{\"_key\":\"1987882e0411\",\"_type\":\"block\",\"children\":[{\"_key\":\"cabd2321108f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Capture this: Test variant ID (so you can tie outcomes back to the form), form submission event (to measure conversion rate), and downstream milestones like welcome opens/clicks, first purchase, or first key action (to understand list quality, not just volume).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6704d3aa351a\",\"_type\":\"block\",\"children\":[{\"_key\":\"52f83204cc8c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Types of sign up forms\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0ca0214ab90e\",\"_type\":\"block\",\"children\":[{\"_key\":\"665b466d0e9b\",\"_type\":\"span\",\"marks\":[],\"text\":\"The format you choose affects how visible your sign-up form is, and it shapes how the experience feels on the page. Results usually come down to relevance—showing the right offer to the right person at the right time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"57d503b48dad\",\"_type\":\"block\",\"children\":[{\"_key\":\"cbd0e391f0c3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Full-screen, pop-up, fly-out, and embedded forms can all perform. What changes is the level of interruption and how well it aligns with visitor intent. Test formats alongside targeting and timing, then stick with what drives opt-ins and stronger downstream engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aff0789caf49\",\"_type\":\"block\",\"children\":[{\"_key\":\"9743c9d662d7\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Full-screen forms\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"dbb1a76de1b7\",\"_type\":\"richImage\",\"isFullWidth\":false},{\"_key\":\"f1c252d9a45e\",\"_type\":\"block\",\"children\":[{\"_key\":\"76eb37926772\",\"_type\":\"span\",\"marks\":[],\"text\":\"Format: A full-screen form covers the browser window. To continue, the visitor either submits their details or closes the form.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc4b2547ea44\",\"_type\":\"block\",\"children\":[{\"_key\":\"dab145c63089\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8ac881a5a7b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c67df95c3ba\",\"_type\":\"span\",\"marks\":[],\"text\":\"Works best: In high-intent moments like\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e83a486efbd\",\"_type\":\"block\",\"children\":[{\"_key\":\"10ec83224480\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cart and checkout-adjacent pages\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1f967caa4e44\",\"_type\":\"block\",\"children\":[{\"_key\":\"2add39e6c85a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Campaign landing pages tied to one offer or resource\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"04fb08389584\",\"_type\":\"block\",\"children\":[{\"_key\":\"2fbf49476fa4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Exit-intent prompts on product or pricing pages\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b3d15f87e3e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"92a7194fb1cd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Intent and context: Full-screen works when the message aligns with what someone is already doing on the page. A page-relevant offer, resource, or alert feels like a logical next step.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9c3cfbed71d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"a895df9ebb3a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pros: Visibility—full-screen forms are hard to miss.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4908dfbf0815\",\"_type\":\"block\",\"children\":[{\"_key\":\"a393d54dc23a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cons: Interruption of the customer journey—the offer has to earn the space, and the form needs to stay lightweight.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9f4f0b232564\",\"_type\":\"block\",\"children\":[{\"_key\":\"35088f940ec0\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Pop-up forms\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"69a0a4c0c796\",\"_type\":\"richImage\",\"isFullWidth\":false},{\"_key\":\"f97282a08bc0\",\"_type\":\"block\",\"children\":[{\"_key\":\"fbf82ad898f6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Format: A pop-up form appears in the middle of the page, usually with the site still visible behind it. The visitor can submit their details or close the pop-up and keep browsing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5f9ee3a6897f\",\"_type\":\"block\",\"children\":[{\"_key\":\"8fbfa68f5c92\",\"_type\":\"span\",\"marks\":[],\"text\":\"Works best: In mid-intent moments like\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"05e5e63cb292\",\"_type\":\"block\",\"children\":[{\"_key\":\"381dcd157ec3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Homepages and collection pages once someone has had time to browse\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2a75a187deda\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e50867a53be\",\"_type\":\"span\",\"marks\":[],\"text\":\"Blog posts and guides where the offer matches the content\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d86c0171f1c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"c93bb995002f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Product pages after a key action, like viewing multiple items\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fdf321e6d2a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"741fc9a0e38c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Intent and context: Pop-ups work when timing and targeting match why someone is on that page. A blog reader might respond to a guide or series. A product browser is more likely to opt in for a code, restocks, or early access.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6b2373f02391\",\"_type\":\"block\",\"children\":[{\"_key\":\"cdb4f43d7cc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pros: Strong visibility without fully taking over the page—easy to notice, easy to engage with.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f11a9483ae49\",\"_type\":\"block\",\"children\":[{\"_key\":\"08f2147b12a1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cons: Easy to overuse—poor timing or repeated prompts can feel distracting.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4b44dcb59644\",\"_type\":\"block\",\"children\":[{\"_key\":\"a997245f6fde\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Fly-out forms\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6f364357bc15\",\"_type\":\"richImage\",\"isFullWidth\":false},{\"_key\":\"1139bab91b99\",\"_type\":\"block\",\"children\":[{\"_key\":\"ecef53215632\",\"_type\":\"span\",\"marks\":[],\"text\":\"Format: A fly-out form slides in from the side or corner of the page. It often starts as a small teaser or tab, then expands when clicked.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d69b31310b14\",\"_type\":\"block\",\"children\":[{\"_key\":\"a792d05b63b5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Works best: In lower-intent moments like\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8c67de739300\",\"_type\":\"block\",\"children\":[{\"_key\":\"c927b3ce34f7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Browsing sessions where you want a lighter prompt\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f667ebac30c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"011eaacc2a58\",\"_type\":\"span\",\"marks\":[],\"text\":\"Content pages where you don’t want to block reading\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"11826e78f967\",\"_type\":\"block\",\"children\":[{\"_key\":\"e3110b329e53\",\"_type\":\"span\",\"marks\":[],\"text\":\"Repeat visits where the visitor has seen other prompts already\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d69a680db038\",\"_type\":\"block\",\"children\":[{\"_key\":\"da5dbbffd14b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Intent and context: Fly-outs work when the offer is helpful, but the visitor is still exploring. They’re a good fit for softer value exchanges, like updates, education, loyalty, or back-in-stock alerts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"59245de8ecda\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e6b23409b4b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pros: Low disruption—the visitor can keep browsing while deciding.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a52ce4aa2240\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc40fe387c5b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cons: Lower visibility—weak offers can get ignored, and small CTAs can underperform on mobile if spacing is tight.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bc7d3cd20f0f\",\"_type\":\"block\",\"children\":[{\"_key\":\"77d6a124c27b\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. 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Examples help spark ideas, but long-term growth comes from connecting opt-ins to personalization, experimentation, and lifecycle messaging that keeps improving over time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0dd40e087cda\",\"_type\":\"block\",\"children\":[{\"_key\":\"44be9148bb16\",\"_type\":\"span\",\"marks\":[],\"text\":\"A few points to leave with:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d22bb9adeaaa\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d7f89268931\",\"_type\":\"span\",\"marks\":[],\"text\":\"Great sign-up forms exchange clear value for consent with transparent expectations around what subscribers will receive and how often.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7cc486647033\",\"_type\":\"block\",\"children\":[{\"_key\":\"3820bd222f2e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Examples inspire, but strategy drives results because intent, targeting, and timing matter as much as the 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