Scale Smarter Engagement | BrazeAI™ Agents
2026-03-07 15:15 Diff

BrazeAI™ Agents

BrazeAI™ Agents execute, learn, and optimize across every touchpoint powered by Braze—turning hours into seconds and messages into 1:1 interactions.

Speed up workflows and clear blockers with conversational prompts in BrazeAI Operator™.

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Do more with your data and enrich customer journeys with without adding technical dependencies.

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Personalize customer communications with BrazeAI Decisioning Studio™ -- powered by your first-party data.

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Combine BrazeAI™ with external AI models to give agents context to run distinct use cases across any channel.

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Do more with less

Build masterful campaigns, uncover immediate data insights, automate tasks, and get quick answers using simple, conversational prompts. The BrazeAI Operatorᵀᴹ is like having a copywriter, data analyst, and developer on call—so you can do your best work, faster.

*Beta coming soon.

Operate at a new scale

Create, manage, and deploy BrazeAI™ Agents to accelerate workflows and deliver better experiences across every channel—using pre-built or Custom Agents (right in Canvas) to handle lead scoring, localization, profile enrichment, optimal content picks, customer insights, and journey personalization at scale.

BrazeAI™ Agents support major foundational models from Anthropic, OpenAI and Google.

Optimize any KPI

Reach true, 1:1 personalization at scale. Your first-party data powers AI decisioning agents that choose channels, messages, offers, timing, frequency, and more for each individual customer. The agents autonomously experiment and continuously learn, adapting to changes in market and customer behavior.

Plug into other tools

The Braze Model Context Protocol (MCP) Server makes it easy to bring Braze to your AI stack—Claude, Cursor, and beyond—so agents, assistants, and chatbots can read aggregated data and answer natural-language questions about performance, Canvas rollups, strategy summaries, and visuals, all powered by real-time Braze data with zero SQL.

Get started today, in under 10 minutes.

What are BrazeAI™ Agents?

What types of agents does Braze offer?

How does the BrazeAI Agent Console™ work?

How are custom agents different from conventional marketing automation?

What are common use cases for BrazeAI™ Agents?

Which AI models power BrazeAI™ Agents?

*This product or feature is currently under development, and the statements herein represent current expectations regarding development and potential performance. Changes in circumstances may cause these current expectations to be inaccurate, and there is a risk that such new features may not be delivered on time or at all or, if delivered, they may not perform in the manner currently anticipated. Braze reserves the right to modify, postpone, or cancel these future planned projects at any time and for any reason without further notice.