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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Data+%26+Analytics">Data & Analytics</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Analytics+%26+Business+Intelligence">Analytics & Business Intelligence</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/data_and_analytics/business_intelligence/datadog">View Documentation</a><a href="https://www.datadoghq.com/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Datadog?</h3><div class="flex flex-col gap-6"><p>Datadog is the essential monitoring and security platform for cloud applications. Datadog brings together end-to-end traces, metrics, and logs to make your applications, infrastructure, and third-party services entirely observable. These capabilities help businesses secure their systems, avoid downtime, and ensure customers are getting the best user experience.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Through our Datadog integration, you can send Braze metrics to Datadog, enabling you to track, monitor, and alert on your messaging activity.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/partners/search?partner=Technology&type=Data%20%26%20Analytics">View More</a></div><div class="mb-10 flex flex-col sm:flex-row -mx-4"><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full sm:w-1/2 lg:w-1/3" aria-label="Cache Concurrency Control" href="/resources/articles/cache-concurrency-control"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Cache Concurrency Control" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" 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2019</span></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full sm:w-1/2 lg:w-1/3" aria-label="Braze Hits All Time High Message Sends on Black Friday and Cyber Monday" href="/resources/articles/braze-hits-all-time-high-message-sends-black-friday"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Braze Hits All Time High Message Sends on Black Friday and Cyber Monday" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F209b0368db40b17e4b7ff3acc6e40b60a024e66e-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F209b0368db40b17e4b7ff3acc6e40b60a024e66e-1500x1500.png&w=1200&q=75 2x" 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href="/resources/articles/braze-winter-2023-product-launch"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Winter 2023 Product Release: Faster Content Creation, New Partnerships and Integrations, and Streamlined Collaboration Across Your Team" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3af713a51ad615e0cfc30f6761ab0eeb1a0f11eb-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3af713a51ad615e0cfc30f6761ab0eeb1a0f11eb-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3af713a51ad615e0cfc30f6761ab0eeb1a0f11eb-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">6<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Winter 2023 Product Release: Faster Content Creation, New Partnerships and Integrations, and Streamlined Collaboration Across Your Team</h4><span class="text-sm font-bold text-gray-500">February 21, 2023</span></div></div></a></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, 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aria-label="Braze Data Platform" href="/product/data-activation">Braze Data Platform</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI Decisioning Studio™" href="/product/brazeai-decisioning-studio">BrazeAI Decisioning Studio™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™ Agents" href="/product/ai-agents">BrazeAI™ Agents</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Cross-Channel Messaging" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Journey Orchestration" href="/product/journey-orchestration">Journey Orchestration</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reporting" href="/product/reporting-analytics">Reporting</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mobile App Messaging" href="/product/mobile-app-messaging">Mobile App Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Web Messaging" href="/product/web-messaging">Web Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="SMS/RCS" href="/product/sms">SMS/RCS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media Audience Sync" href="/product/audience-sync">Media Audience Sync</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" 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Apdex for our APIs is a measure of the response time between when the API call is made and when our system returns. And in addition to the Apdex, one of our SDK API clusters was returning HTTP 503 Service Unavailable errors.\"}],\"markDefs\":[{\"_key\":\"588ca38c4a09\",\"_type\":\"link\",\"href\":\"http://apdex.org/overview.html\"}],\"style\":\"normal\"},{\"_key\":\"d973174d5221\",\"_type\":\"block\",\"children\":[{\"_key\":\"d973174d52210\",\"_type\":\"span\",\"marks\":[],\"text\":\"Apdex issues tend to mean that there is database slowness or heavy load on something that is causing the delays. Sure enough, looking at one of our API clusters in DataDog we saw high CPU utilization on one of our clusters for API servers dedicated to one of our customers. On this graph, each honeycomb cell represents an API server, and the more orange it is, the higher the CPU.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"LHbZBTM7\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-f864eec4f0a003f2d183a2257839e23d34e8e5fc-1120x1147-jpg\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"6d5b10a7f76c\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d5b10a7f76c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To give you some background, at Braze we scale our services by building different “clusters,” a collection of the systems that comprise our product, to create different installations that we can run individual customers on. We even build dedicated API servers or processing systems for specific customers. With more than 1.6 billion monthly active users, processing half a trillion pieces of data each month and sending more than a billion messages a day, this architecture helps us distribute load and improve our quality of service.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6648bac54c36\",\"_type\":\"block\",\"children\":[{\"_key\":\"6648bac54c360\",\"_type\":\"span\",\"marks\":[],\"text\":\"Because our API servers are stateless and return content to calling devices, we autoscale our SDK API fleet based on CPU utilization. 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Despite tripling the number of active API servers, the issue did not go away. Our Fastly graphs indicated we were still receiving periodic bursts of 503s for this API endpoint for one of our customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"AWm4hYwe\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-51ada2d99aa2166cd6e760fe1b6dac3de3999ca1-1120x475-jpg\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"8d0a3e74a971\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d0a3e74a9710\",\"_type\":\"span\",\"marks\":[],\"text\":\"Throwing more hardware at the problem wasn’t going to fix it. 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Each time this happened, it caused a brief surge in HTTP 503 errors, as our backend was not able to serve all the oncoming traffic.\"}],\"markDefs\":[{\"_key\":\"0dcacb2a781d\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25598\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"SIcO9mXJ\",\"_type\":\"richImage\",\"alt\":\"New Relic’s Insights product\",\"asset\":{\"_ref\":\"image-b7753602d2bba75ee2b2a462cc9491598f90a236-1120x529-jpg\",\"_type\":\"reference\"},\"caption\":\"New Relic’s Insights product\"},{\"_key\":\"rHylLJJW\",\"_type\":\"richImage\",\"alt\":\"New Relic’s Insights product\",\"asset\":{\"_ref\":\"image-6a1ee435c427cdeb103c1ef6452ebfe2ded786be-1120x529-jpg\",\"_type\":\"reference\"},\"caption\":\"New Relic’s Insights product\"},{\"_key\":\"d4cb9dafe3d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4cb9dafe3d90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Summarizing all that we knew:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9b030c894deb\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b030c894deb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The API servers affected were receiving a large number of requests, more than 20,000 API calls per second from a high-volume customer\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50eee189ee3b\",\"_type\":\"block\",\"children\":[{\"_key\":\"50eee189ee3b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"This customer had added many new in-app messages with sophisticated targeting rules\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2da0a1fcb6b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"2da0a1fcb6b50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Every 90 seconds, about 6,000 API calls took 14 seconds to compute\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4a05bb0d2822\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a05bb0d28220\",\"_type\":\"span\",\"marks\":[],\"text\":\"This was a \"},{\"_key\":\"4a05bb0d28221\",\"_type\":\"span\",\"marks\":[\"9c5b1176216a\"],\"text\":\"cache stampeding herd issue\"},{\"_key\":\"4a05bb0d28222\",\"_type\":\"span\",\"marks\":[],\"text\":\": as soon as the cache expired, we immediately had 6,000 requests take 14 seconds trying to populate it. Of course this won’t scale!\"}],\"markDefs\":[{\"_key\":\"9c5b1176216a\",\"_type\":\"link\",\"href\":\"https://en.wikipedia.org/wiki/Cache_stampede\"}],\"style\":\"normal\"},{\"_key\":\"1c0ca512546c\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c0ca512546c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Preventing the Stampeding Herd with Concurrency Control\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"12b6e30d15c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"12b6e30d15c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"How did we fix this? \"},{\"_key\":\"12b6e30d15c31\",\"_type\":\"span\",\"marks\":[\"4abe6260680e\"],\"text\":\"Redis\"},{\"_key\":\"12b6e30d15c32\",\"_type\":\"span\",\"marks\":[],\"text\":\". At Braze, we use Redis for, among other things, concurrency control in our distributed systems. We decided to use Redis to control the refresh rate of our cache. Redis is an in-memory data store that is blazing fast. It also has atomic properties, which makes it great for creating locks and semaphores for concurrency control.\"}],\"markDefs\":[{\"_key\":\"4abe6260680e\",\"_type\":\"link\",\"href\":\"https://redis.io/\"}],\"style\":\"normal\"},{\"_key\":\"4c23a60386fa\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c23a60386fa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"We modified our caching code to extend the memcached TTL from 90 seconds to 180 seconds, using Redis to have one process refresh the cache every 90 seconds. This way, we didn’t lose any fidelity in how often we recalculated state, but had the benefit of decreasing concurrency.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"489019c1d694\",\"_type\":\"block\",\"children\":[{\"_key\":\"489019c1d6940\",\"_type\":\"span\",\"marks\":[],\"text\":\"The effects were immediate, drastic, and incredible. API requests that loaded in-app message state dropped from about 6,000 every 90 seconds to one. (This makes sense because we used a global lock!)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"GIzF6UZH\",\"_type\":\"richImage\",\"alt\":\"New Relic’s Insights product\",\"asset\":{\"_ref\":\"image-be87674681ed8a38928b9124367465215136a3df-1120x529-jpg\",\"_type\":\"reference\"},\"caption\":\"New Relic’s Insights product\"},{\"_key\":\"2a2d09908ae6\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a2d09908ae60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Notably, because the reduced concurrency stabilized the CPU load, the computation only took about three seconds instead of 14.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"NmoKNQ4R\",\"_type\":\"richImage\",\"alt\":\"New Relic’s Insights product\",\"asset\":{\"_ref\":\"image-623bdb5d80c30d949b2f3c3f775d6ff71f335b78-1120x529-jpg\",\"_type\":\"reference\"},\"caption\":\"New Relic’s Insights product\"},{\"_key\":\"3756a66a175c\",\"_type\":\"block\",\"children\":[{\"_key\":\"3756a66a175c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the latency stabilized, we were able to drop back down the number of API servers we had online to the original pool size.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"uG1P0o0t\",\"_type\":\"richImage\",\"alt\":\"New Relic Application Performance Monitoring\",\"asset\":{\"_ref\":\"image-044a1d5d2538b34cbd7a69dcd64f48897fab171d-1120x479-jpg\",\"_type\":\"reference\"},\"caption\":\"New Relic Application Performance Monitoring\"},{\"_key\":\"0997a96288c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"0997a96288c10\",\"_type\":\"span\",\"marks\":[],\"text\":\"We have found this pattern to be such a useful tool that we have generalized the pattern to control the refresh rate of a cache at Braze’s high scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"UJg9vh0x\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-c0b644d63c7e82dca4e4a268623544bb81a13012-1120x1181-jpg\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"1fc468febf5d\",\"_type\":\"block\",\"children\":[{\"_key\":\"1fc468febf5d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While a bit more complex, this reduced concurrency caching strategy, known also as “\"},{\"_key\":\"1fc468febf5d1\",\"_type\":\"span\",\"marks\":[\"1bb403eac6b1\"],\"text\":\"refresh-ahead caching\"},{\"_key\":\"1fc468febf5d2\",\"_type\":\"span\",\"marks\":[],\"text\":\",” can resolve issues that crop up when at a massive scale.\"}],\"markDefs\":[{\"_key\":\"1bb403eac6b1\",\"_type\":\"link\",\"href\":\"https://svenbayer.blog/2018/09/30/accelerate-microservices-with-refresh-ahead-caching/\"}],\"style\":\"normal\"},{\"_key\":\"20b93c18b5db\",\"_type\":\"block\",\"children\":[{\"_key\":\"20b93c18b5db0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Interested in working at Braze? Check out \"},{\"_key\":\"20b93c18b5db1\",\"_type\":\"span\",\"marks\":[\"em\",\"aebf379341aa\"],\"text\":\"our current job openings!\"}],\"markDefs\":[{\"_key\":\"aebf379341aa\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-775\",\"_type\":\"reference\"}}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/cfed2744fc4d5f65715837d48625fbfdf61ca0ef-1120x660.png\",\"publishedDate\":\"2019-05-30T15:52:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cfed2744fc4d5f65715837d48625fbfdf61ca0ef-1120x660-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Cache Concurrency Control at Braze\",\"pageTitle\":\"Cache Concurrency Control at Braze\",\"slug\":{\"current\":\"cache-concurrency-control\"}},\"title\":\"Cache Concurrency Control\"},{\"_id\":\"imported-craft-442157\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"f70ed8c810ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"f70ed8c810ba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Black Friday and Cyber Monday are some of the most lucrative times of the year for brands. While in the past Black Friday was synonymous with wild crowds and chaotic in-store shopping, in the last few years a significant focus has shifted to digital–with some stores canceling in-person sales altogether. Our own data from the weekend displays this trend, as we supported more than 31 billion messages between Black Friday and Cyber Monday—a 43% increase from the same period in 2021, with Black Friday being our biggest day ever, send volume-wise. All in all, we sent 9,317,929,439 messages with 100% uptime on Friday.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"JRdQpxQ9\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-b3203747d1944c08016a98676a9e37bfa1f26657-2400x1256-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"531049ab92aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"531049ab92aa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With an ever-changing landscape, Black Friday and Cyber Monday offer more than a chance to send promotions. 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We also know performance and reliability at this scale cannot happen by accident, so we got an early start. Our Engineering team began our Black Friday capacity planning as early as September 1, working with our \"},{\"_key\":\"6f1c11a34ac01\",\"_type\":\"span\",\"marks\":[\"3e0a167ebdb1\"],\"text\":\"Customer Success\"},{\"_key\":\"6f1c11a34ac02\",\"_type\":\"span\",\"marks\":[],\"text\":\"$36\"},{\"_key\":\"6f1c11a34ac03\",\"_type\":\"span\",\"marks\":[\"85c186d3859d\"],\"text\":\"Datadog\"},{\"_key\":\"6f1c11a34ac04\",\"_type\":\"span\",\"marks\":[],\"text\":\" primarily, with Sentry and Pagerduty) identified no high priority SLO violations, which resulted in zero pages to the Engineering teams—our call teams simply watched the day happen, I worried my Slack was broken… and then it was just over, with 100% uptime. It took time, and it took a village, but it is well worth it to know that we were able to support our customers while bettering our product suite for the long haul.\"}],\"markDefs\":[{\"_key\":\"3e0a167ebdb1\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-118245\",\"_type\":\"reference\"}},{\"_key\":\"85c186d3859d\",\"_type\":\"link\",\"href\":\"https://www.datadoghq.com/\"}],\"style\":\"normal\"},{\"_key\":\"0c8d343d438d\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c8d343d438d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What Surprised Us From 2022 Black Friday and Cyber Monday Data—and What Didn’t\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"4703add27abc\",\"_type\":\"block\",\"children\":[{\"_key\":\"4703add27abc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s clear that our forecasting served us well in preparing to support our customers over Black Friday and Cyber Monday. As we’ve grown and onboarded new customers, and our customers have transformed their business when it comes to digital, our message volumes over this weekend have increased approximately 7X since 2018. We predicted and prepared for massive volume, but it’s the way the volume distribution has happened that has surprised us. When we adjust the data for relative volume, we can more easily compare the amount of messages sent in days around Black Friday and Cyber Monday.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"M0qViAJy\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-96d828bee6b3a3942aff70fc9b06d21229da3ca1-2400x1210-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"04d63927c095\",\"_type\":\"block\",\"children\":[{\"_key\":\"04d63927c0950\",\"_type\":\"span\",\"marks\":[],\"text\":\"With more and more traffic anticipated to go through digital rather than brick-and-mortar, we expected to see a shift toward earlier engagement in the days and weeks leading up to Black Friday. In fact, we scaled our infrastructure and entered a code freeze weeks before, expecting total November month numbers to be a bit higher. We did see a fairly significant YOY shift from 2021 to 2022 about one week before Black Friday as well as an uptick in messaging after Cyber Monday, but not the volume we expected. Next year, we hope to see more messages, earlier, focused on nurturing customers new and old.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"68fae981f548\",\"_type\":\"block\",\"children\":[{\"_key\":\"68fae981f5480\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What We’d Love to See Next Year\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7e3004ba9a81\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e3004ba9a810\",\"_type\":\"span\",\"marks\":[],\"text\":\"The volumes that we supported this year, in conjunction with the range of channels leveraged like email, push notifications, in-app messages, and more, show us that brands are really understanding the value of creating rich, personalized, customer-centric experiences — especially on the busiest weekend of the year. And this is what Braze was built for. We believe in treating customers on a 1:1 level at the scale of 1: Many (or in this case very, very, very, many).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4b813210f150\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b813210f1500\",\"_type\":\"span\",\"marks\":[],\"text\":\"Next year, we’d love to see more outreach in the weeks leading up to Black Friday. This is an opportunity to make loyal customers feel special—think “Cyber Weekend Previews” to get them excited, messages about their favorite repeat purchases going on sale, and more. As for after Cyber Monday, we hope order status updates are only the beginning of communication with newly-acquired customers. We’d love to see our customers follow up with suggestions based on their purchases, ask for reviews and feedback, or give them the opportunity to sign up for email and text campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"76aa60a1c86c\",\"_type\":\"block\",\"children\":[{\"_key\":\"76aa60a1c86c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Note\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b4296435a356\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4296435a3560\",\"_type\":\"span\",\"marks\":[],\"text\":\"This year was a win for our team at Braze, and for our customers. We helped customers reach more consumers than ever before, driving valuable engagement for our customers and validating our team’s hard work. Now, it’s time for the fun part—where we get to help brands leverage technology to get to know new customers and turn them into loyal, perennial customers. Then, we’ll do it all again next year.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/209b0368db40b17e4b7ff3acc6e40b60a024e66e-1500x1500.png\",\"publishedDate\":\"2022-12-14T11:00:00-05:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f6be9e5d1c3f6cf23d5aed23dcd2ca5196b69443-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Black Friday and Cyber Monday are some of the most lucrative times of the year for brands. This year, Braze supported more than 31 billion messages between Black Friday and Cyber Monday—a 43% increase from the same period in 2021.\",\"pageTitle\":\"Braze Hits All Time High Message Sends on Black Friday and Cyber Monday\",\"slug\":{\"current\":\"braze-hits-all-time-high-message-sends-black-friday\"}},\"title\":\"Braze Hits All Time High Message Sends on Black Friday and Cyber Monday\"},{\"_id\":\"imported-craft-613287\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"b71a9ea58713\",\"_type\":\"block\",\"children\":[{\"_key\":\"b71a9ea587130\",\"_type\":\"span\",\"marks\":[],\"text\":\"The start of a new year is the perfect time for marketers to weigh their past efforts and create winning engagement strategies for the months ahead. And as we turn the page on 2022 and usher in 2023 with open arms, there are new challenges on the horizon that make it more important than ever to assess, streamline, and optimize your customer engagement strategy. Your customers have grown to expect personalized, differentiated experiences from your brand; the challenge is ensuring efficiency in making those experiences possible.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fb6af830db73\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb6af830db730\",\"_type\":\"span\",\"marks\":[],\"text\":\"Thankfully, the Braze 2023 Winter Release is designed to equip you with the tools you need to create powerful and resonant experiences for your audiences. This product release is designed to make that possible by helping you seamlessly create engaging campaigns, enhance flexibility for your data and analytics, and foster structured collaboration across teams. 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Additionally, support for all major cloud data warehouses is on its way this year.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"55741dc247d4\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-375817\",\"_type\":\"reference\"}},{\"_key\":\"87db3c314481\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/user_data_collection/cloud_ingestion/snowflake\"}],\"style\":\"normal\"},{\"_key\":\"3K6zKPaM\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-32727668db303b0c63ba8eb9e64d33dbbf0f6bfd-1200x605-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"0c15f024b35f\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c15f024b35f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Monitor Braze campaign and Canvas send events with our new Datadog Integration\"},{\"_key\":\"0c15f024b35f1\",\"_type\":\"span\",\"marks\":[],\"text\":\". \"},{\"_key\":\"0c15f024b35f2\",\"_type\":\"span\",\"marks\":[\"ec455ed99dac\"],\"text\":\"Datadog\"},{\"_key\":\"0c15f024b35f3\",\"_type\":\"span\",\"marks\":[],\"text\":\" is a leading observability service for cloud-scale applications, supporting the monitoring of servers, databases, tools, and services through a SaaS-based data analytics platform. 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This helps teams understand potential problems in real time in order to quickly course correct when needed.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ec455ed99dac\",\"_type\":\"link\",\"href\":\"https://www.datadoghq.com/\"}],\"style\":\"normal\"},{\"_key\":\"e6901e2d0054\",\"_type\":\"block\",\"children\":[{\"_key\":\"e6901e2d00540\",\"_type\":\"span\",\"marks\":[],\"text\":\"Streamline Collaboration Across Your Team\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"5c02cfa4407f\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c02cfa4407f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With engagement increasingly central to both customers’ experiences and brands’ bottom lines, Marketing teams are required to work collaboratively with other team members and departments to provide seamless, valuable experiences. With multiple people collaborating on these consumer journeys, it is imperative to find ways to ensure campaign quality and reduce the risk that campaigns are launched prematurely or without proper approval.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7cd54bfd4faf\",\"_type\":\"block\",\"children\":[{\"_key\":\"7cd54bfd4faf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To help brands meet this need, Braze has designed new features that encourage structured collaboration by giving teams the ability to manage permissions and safeguard campaign quality before messaging flows are launched.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dad7d5f54b6a\",\"_type\":\"block\",\"children\":[{\"_key\":\"dad7d5f54b6a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leverage Canvas Approvals to ensure campaigns launch only when all required stakeholders approve.\"},{\"_key\":\"dad7d5f54b6a1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Collaboration between different teammates and departments is paramount in unlocking the potential of your campaigns. With that collaboration comes the need to ensure that campaigns aren't launched before they've been QAed, approved, and finalized. Canvas Approvals safeguard against that risk by ensuring that a given Canvas is launched only after it receives the correct levels of organizational approval, even if different employees or teams are working on different aspects of a given Canvas at the same time.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bEoePIv0\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-8914c62085ddb10f4692036b137ca70c0a909f63-670x475-gif\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"442ada2472fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"442ada2472fb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7bf1792275e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"7bf1792275e70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Today's consumer expects personalized and meaningful experiences from the brands they patronize. 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