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class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">모바일 앱 메시징</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">웹 메시징</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">모든 채널 보기</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">작동 방식</span><p class="font-normal text-gray-600 text-sm">수직 통합된 기술 스택을 분석합니다.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/ko/product">자세히 알아보기</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">솔루션<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">업종</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">소매 및 이커머스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">금융 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">여행 및 숙박</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">미디어 및 엔터테인먼트</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">게임</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">온디맨드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">QSR</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">다음을 위한 Braze</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ko/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">엔지니어링</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use href="/icons/sprites.svg#users-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">스타트업 (EN)</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/ko/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee in front of a laptop with the words customer engagement review behind her" loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2025 글로벌 고객 참여 리뷰</span><span class="text-md font-normal text-gray-600">제5차 글로벌 고객 참여 리뷰에서는 2025년 마케터들이 주목해야 할 주요 트렌드를 살펴봅니다.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">파트너<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ko/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">신뢰할 수 있는 기술 또는 솔루션 파트너를 찾아 연락하세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">솔루션 파트너</span><span class="text-sm font-normal text-gray-600">세계 유수의 에이전시, 컨설팅 및 시스템 통합업체와의 파트너십에 대해 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">기술 파트너</span><span class="text-sm font-normal text-gray-600">140개 이상의 기술 파트너십 통합을 살펴보세요.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">리소스<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">학습</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">리소스 허브</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">사례 연구</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">블로그</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">보고서 및 가이드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">비디오 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">웨비나 및 이벤트</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/ko"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">사용자 설명서</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">성장</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire 고객 커뮤니티 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze 학습센터</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 챔피언 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">인증</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">지원</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">지원 개요 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">전문 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 성공</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">회사<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown---" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown---"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ko/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">회사 소개</span><span class="text-sm font-normal text-gray-600">Braze가 어떻게 선도적인 고객 인게이지먼트 플랫폼이 되었는지 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">투자자 관계 (EN)</span><span class="text-sm font-normal text-gray-600">최신 뉴스, 수치 및 재무 실적을 확인하세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">채용 정보 (EN)</span><span class="text-sm font-normal text-gray-600">채용 공고를 살펴보고 사람들이 직장으로서 Braze를 좋아하는 이유를 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">환경, 사회 및 기업 거버넌스 데이터를 살펴보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">뉴스 (EN)</span><span class="text-sm font-normal text-gray-600">Braze에 관한 최신 소식을 살펴보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">법적 고지 사항</span><span class="text-sm font-normal text-gray-600">법률 약관, 정책, 규정 준수 등에 대한 정보를 확인하세요.</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">다른 도움이 필요하신가요?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/ko/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>문의처</a></div></div></li><li class="w-full xl:w-auto"></li></ul><a aria-label="검색" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/ko/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&>svg:last-child]:ml-1 [&>svg:last-child]:rotate-0 [&>svg:last-child]:transition-all" aria-expanded="false" aria-haspopup="true" aria-label="Language Switcher"><svg width="18" height="18" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><svg width="12" height="12" role="img" aria-label="chevron-down"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><nav class="absolute bottom-full sm:bottom-auto sm:top-full w-[320px] left-1/2 -translate-x-1/2 z-50 bg-white rounded-[6px] shadow-lg overflow-hidden max-h-0" aria-hidden="true" aria-labelledby="language-switcher-button"><ul class="z-50 flex flex-col max-h-0"><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="English"><span>English</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Français"><span>Français</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="日本語"><span>日本語</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] bg-[#9359ff] bg-opacity-[0.04] font-medium hover:bg-opacity-[0.08]"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="한국어"><span>한국어</span><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" color="#6826E1" style="color:#6826E1" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z"></path></svg></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Português BR"><span>Português BR</span></button></li></ul></nav></div><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0"><li class="w-full xl:w-auto"><a aria-label="로그인" class="flex items-center w-full h-full xl:w-auto font-semibold ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] justify-center text-gray-600 text-lg" href="https://dashboard.braze.com/developers/sign_in">로그인</a></li><li class="w-full xl:w-auto"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/ko/get-started">시작하기</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/ko/get-started">시작하기</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to technology partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/ko/partners/technology-partners">파트너</a><span class="text-white text-md">/</span><a aria-label="Link to front" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/ko/partners/technology-partners/front">Front</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"파트너","item":"https://www.braze.com/ko/partners/technology-partners"},{"@type":"ListItem","position":2,"name":"Front","item":"https://www.braze.com/ko/partners/technology-partners/front"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Front" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd317a705d03e738ef1f9d63e06c8e44700e544b2-551x180.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd317a705d03e738ef1f9d63e06c8e44700e544b2-551x180.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd317a705d03e738ef1f9d63e06c8e44700e544b2-551x180.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Front</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/ko/partners/search?partner=technology&type=%EB%A9%94%EC%8B%9C%EC%A7%80+%EC%98%A4%EC%BC%80%EC%8A%A4%ED%8A%B8%EB%A0%88%EC%9D%B4%EC%85%98">메시지 오케스트레이션</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/ko/partners/search?partner=technology&type=%EC%9D%B8%EC%8A%A4%ED%84%B4%ED%8A%B8+%EC%B1%84%ED%8C%85">인스턴트 채팅</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/message_orchestration/additional_channels/instant_chat/front#prerequisites">설명서 보기</a><a href="https://front.com/product" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">파트너 웹사이트 보기</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">검증된 파트너</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">기술</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">Front란 무엇인가요?</h3><div class="flex flex-col gap-6"><p>Front는 기업이 고객을 만족시키고, 팀의 참여를 유도하며, 더 강력한 비즈니스를 구축할 수 있도록 지원하는 최신 고객 서비스 플랫폼입니다. 모든 고객 커뮤니케이션 채널에서 팀이 실시간으로 협업할 수 있도록 헬프데스크를 재구상한 다음, 인공지능과 자동화를 통해 문제를 해결하고 팀이 더 빠르게 작업할 수 있도록 지원했습니다. 고객은 간단하고 즉각적인 답변을 원하든, 가장 복잡한 문제에 대한 맞춤화된 도움을 원하든 탁월한 서비스를 받을 수 있으며, 비즈니스는 고객 경험을 최적화하는 데 필요한 분석과 인사이트를 얻을 수 있습니다.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">협업 방법</h3><div class="flex flex-col gap-6"><p><strong>Front + Braze: 통합된 고객 여정, 인게이지먼트 향상</strong></p><p>Front와 Braze를 통합하여 여러 채널(이메일, 채팅, SMS)에서 고객과의 상호작용을 간소화함으로써 모든 터치포인트에서 고객을 만족시킬 수 있습니다.</p><p>Braze를 사용하면 타겟팅된 SMS 캠페인으로 고객 여정을 개인화하고 고객 행동에 기반한 자동화된 커뮤니케이션으로 워크플로우를 간소화할 수 있습니다. Front의 옴니채널 고객 서비스 플랫폼에서 상담원은 강력한 AI 생산성 기능 덕분에 먼저 응답하고, 빠르게 견적을 내고, 더 많은 고객을 확보할 수 있습니다.</p><p>Front 및 Braze를 통해 기업은 원활한 리드 핸드오프, 선제적인 고객 참여, 데이터 중심 인사이트를 확보하여 고객이탈을 최소화하고 전환을 촉진할 수 있습니다.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">관련 콘텐츠</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/partners/search?partner=Technology&type=Data%20%26%20Analytics">자세히 보기</a></div><div class="mb-10 flex flex-col sm:flex-row -mx-4"><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full sm:w-1/2 lg:w-1/3" aria-label="Scaling Quality: How Braze Ensures True Personalization for Massive Volumes of Email—and Does It Fast" href="/ko/resources/articles/building-braze-scaling-quality-how-braze-ensures-true-personalization-for-massive-volumes-of-email-and-does-it-fast"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Scaling Quality: How Braze Ensures True Personalization for Massive Volumes of Email—and Does It Fast" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4c62d44873160a0109597df55b51f9551d823f47-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4c62d44873160a0109597df55b51f9551d823f47-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4c62d44873160a0109597df55b51f9551d823f47-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">블로그</span><span class="text-sm font-bold text-gray-500">9<!-- --> 최소 읽기</span></div><h4 class="text-display-xs font-bold">Scaling Quality: How Braze Ensures True Personalization for Massive Volumes of Email—and Does It Fast</h4><span class="text-sm font-bold text-gray-500">2024년 3월 01일</span></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full sm:w-1/2 lg:w-1/3" aria-label="Reinventing Orchestration: How Braze Built Our Canvas Flow Customer Journey Tool" href="/ko/resources/articles/building-braze-how-braze-built-our-canvas-flow-customer-journey-tool"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Reinventing Orchestration: How Braze Built Our Canvas Flow Customer Journey Tool" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F42ba6e7f1308cc24cf09a6f23ad0b2ac6ee6eb68-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F42ba6e7f1308cc24cf09a6f23ad0b2ac6ee6eb68-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F42ba6e7f1308cc24cf09a6f23ad0b2ac6ee6eb68-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">블로그</span><span class="text-sm font-bold text-gray-500">24<!-- --> 최소 읽기</span></div><h4 class="text-display-xs font-bold">Reinventing Orchestration: How Braze Built Our Canvas Flow Customer Journey Tool</h4><span class="text-sm font-bold text-gray-500">2023년 2월 10일</span></div></div></a></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">함께 고객 참여의 미래 구현</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">제품 및 서비스 오퍼링 차별화</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">혁신적인 업체로 구성된 글로벌 커뮤니티에 참여</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">교육, 인증, 마케팅, 영업 프로그램 지원 활용</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>개방적인 기술 생태계에 참여</h4><p>저희 플랫폼은 유연하고 쉽게 통합할 수 있도록 설계되어 고객의 과제를 해결하고 비즈니스 성장을 가속화하는 솔루션을 구축할 수 있습니다.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/ko/partners/become-a-braze-technology-partner">기술 파트너 되기</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>글로벌 서비스 네트워크에 참여</h4><p>에이전시, 컨설턴트, 시스템 통합업체는 Braze를 통해 강력한 서비스 오퍼링을 구축합니다.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/ko/partners/become-a-braze-solutions-partner">솔루션 파트너 되기</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">더 나은 마케터가 될 때입니다.</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/ko/get-started">시작하기</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/ko/product">Braze 작동 방식 보기</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze. Be Absolutely Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">개요</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze를 선택해야 하는 이유" href="/ko/value-of-braze">Braze를 선택해야 하는 이유</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze 플랫폼 개요" href="/ko/product/overview">Braze 플랫폼 개요</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze의 비즈니스 운영 방식" href="/ko/product">Braze의 비즈니스 운영 방식</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">제품</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze 데이터 플랫폼" href="/ko/product/data-activation">Braze 데이터 플랫폼</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/ko/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 보고" href="/ko/product/reporting-analytics">보고</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="여정 오케스트레이션" href="/ko/product/journey-orchestration">여정 오케스트레이션</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 실험" href="/ko/product/testing-experimentation">실험</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="크로스채널 메시징" href="/ko/product/cross-channel-messaging">크로스채널 메시징</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 이메일" href="/ko/product/email">이메일</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about SMS" href="/ko/product/sms">SMS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/ko/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="모바일 앱 메시징" href="/ko/product/mobile-app-messaging">모바일 앱 메시징</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="웹 메시징" href="/ko/product/web-messaging">웹 메시징</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="미디어 오디언스 동기화" href="/ko/product/audience-sync">미디어 오디언스 동기화</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/ko/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">솔루션</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" 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But some use cases function differently, delivering emails not based on what a user did but the specific time when that outreach makes the most sense (e.g. Daily Deal messages, Black Friday promotional sends, \"},{\"_key\":\"23454b799afd5\",\"_type\":\"span\",\"marks\":[\"fdd907845ab3\"],\"text\":\"Year-in-Review\"},{\"_key\":\"23454b799afd6\",\"_type\":\"span\",\"marks\":[],\"text\":\" campaigns).\"}],\"markDefs\":[{\"_key\":\"9c57974d6128\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-131376\",\"_type\":\"reference\"}},{\"_key\":\"b3c5b604b7cd\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/build-an-abandoned-cart-user-journey\"},{\"_key\":\"fdd907845ab3\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-812219\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"46f50c725af0\",\"_type\":\"block\",\"children\":[{\"_key\":\"46f50c725af00\",\"_type\":\"span\",\"marks\":[],\"text\":\"When a company with a large volume of users needs to send one of these time-specific campaigns, the traditional way to make that happen is by doing what’s known as “burst sending” or as an “email burst.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"541e0d558269\",\"_type\":\"block\",\"children\":[{\"_key\":\"541e0d5582690\",\"_type\":\"span\",\"marks\":[],\"text\":\"In general, an email burst occurs when a brand sends a very large volume of email (think 10–30 million email messages) in less than ten minutes. If you’re a brand known for your Daily Deal campaigns, having as many emails as possible arrive right at the specified time (for instance, noon) may be a key goal for your brand and something that you strive for with each send. However, this sort of approach brings with it a number of issues and limitations that can have larger implications for the senders’ overall customer engagement program.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b1c76c56f3dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1c76c56f3dd0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Speed vs. Quality: Why Email Bursts Often Compromise on What Customers Really Want\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"346fda9bc4ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"346fda9bc4ca0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In order to successfully carry out an email burst, most brands rely on special setups from their ESPs or customer engagement platforms, since this kind of volume would normally lead mailbox providers (e.g. Gmail, Yahoo) to throttle the number of messages being delivered from that company’s IP addresses.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c4b3500b56f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4b3500b56f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"To make it happen, ESPs have to leverage thousands of pre-warmed IPs for a single send; in addition, the campaigns generally need to be built the night before the send, can’t be changed in the run-up to the launch, and make it difficult to include meaningful message personalization in the sends. The result? This kind of setup can help to swiftly deliver a large number of emails, but the process will be inflexible and highly complex and those emails will be generic and not targeted to each individual recipient.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9fc041e0cc69\",\"_type\":\"block\",\"children\":[{\"_key\":\"9fc041e0cc690\",\"_type\":\"span\",\"marks\":[],\"text\":\"Overall, that’s a risky move. According to a study conducted by McKinsey, \"},{\"_key\":\"9fc041e0cc691\",\"_type\":\"span\",\"marks\":[\"dc88fd0474a7\"],\"text\":\"71% of consumers\"},{\"_key\":\"9fc041e0cc692\",\"_type\":\"span\",\"marks\":[],\"text\":\" expect personalization from the brands they engage with, and marketers who send their audiences messages that aren’t what those individuals want or need are setting themselves up for poor open rates, weak campaign performance, and long-term damage to their \"},{\"_key\":\"9fc041e0cc693\",\"_type\":\"span\",\"marks\":[\"32c48944cd75\"],\"text\":\"email deliverability efforts\"},{\"_key\":\"9fc041e0cc694\",\"_type\":\"span\",\"marks\":[],\"text\":\". But for brands who need to send big volumes of emails—and do it fast—they often end up taking this generic approach anyway, simply because they aren’t aware that there are other options.\"}],\"markDefs\":[{\"_key\":\"dc88fd0474a7\",\"_type\":\"link\",\"href\":\"https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying\"},{\"_key\":\"32c48944cd75\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-731074\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"eb19f5179931\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb19f51799310\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What You Need to Know to Send Fast, Personalized Emails at Scale\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7e58321f2c08\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e58321f2c080\",\"_type\":\"span\",\"marks\":[],\"text\":\"How can brands send high volumes of email swiftly without running into these sorts of problems? The answer is two-fold: First, you need to make sure you have the technologies you need to support fast, high-volume delivery of relevant, personalized emails; second, you need to take a longer-term strategic approach to enabling these kinds of sends.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4012e12a56df\",\"_type\":\"block\",\"children\":[{\"_key\":\"4012e12a56df0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"1. Leverage a customer engagement platform built on streaming data\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dfb354fc07b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfb354fc07b40\",\"_type\":\"span\",\"marks\":[],\"text\":\"On the technology front, the customer engagement platform you use will determine what is and isn’t possible when it comes to swift, in-the-moment personalization at a massive scale. Most marketing solutions are built on batched data processing, which makes it extremely difficult for them to support true real-time personalization; worse, these challenges only grow as the scale of a given campaign send increases.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd90cbf5364d\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd90cbf5364d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In general, if your customer engagement platform isn’t built on a \"},{\"_key\":\"bd90cbf5364d1\",\"_type\":\"span\",\"marks\":[\"06a9d23c2a3b\"],\"text\":\"foundation of streaming data\"},{\"_key\":\"bd90cbf5364d2\",\"_type\":\"span\",\"marks\":[],\"text\":\", it’s very unlikely that you’re ever going to be able to serve up the kinds of personalized experiences that consumers expect in these sorts of enormous, swift sends. To do that, you need a true real-time customer engagement platform, one that can react to user events as they happen.\"}],\"markDefs\":[{\"_key\":\"06a9d23c2a3b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-765219\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"535edad85c3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"535edad85c3f0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"2. Plan a thoughtful IP warming strategy\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d75e9da49fb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"d75e9da49fb90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once you have the right solution to be able to support these kinds of swift, massive, personalized sends, the ball is in your marketing team’s court. Mailbox providers tend to look skeptically at massive, unusual email sends, since that’s a behavior that’s commonly attempted by spammers, so legitimate brands need to ensure that they have enough \"},{\"_key\":\"d75e9da49fb91\",\"_type\":\"span\",\"marks\":[\"ada09341cbae\"],\"text\":\"warmed IPs\"},{\"_key\":\"d75e9da49fb92\",\"_type\":\"span\",\"marks\":[],\"text\":\" to be able to send at their preferred scale. Marketing solutions that offer email blasts generally do so by maintaining a massive number of pre-warmed, shared email IPs to support these kinds of sends; that means brands don’t have to \"},{\"_key\":\"d75e9da49fb93\",\"_type\":\"span\",\"marks\":[\"306579d8ba0c\"],\"text\":\"maintain and authenticate\"},{\"_key\":\"d75e9da49fb94\",\"_type\":\"span\",\"marks\":[],\"text\":\" the number of IPs they’re actually using, but it also means that the messages in those campaigns can be negatively affected if other brands on that same provider are sending \"},{\"_key\":\"d75e9da49fb95\",\"_type\":\"span\",\"marks\":[\"e4837d9ea86c\"],\"text\":\"large, low-quality campaigns\"},{\"_key\":\"d75e9da49fb96\",\"_type\":\"span\",\"marks\":[],\"text\":\" (something that is relatively likely, given the lack of targeting and personalization).\"}],\"markDefs\":[{\"_key\":\"ada09341cbae\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-8979\",\"_type\":\"reference\"}},{\"_key\":\"306579d8ba0c\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-844333\",\"_type\":\"reference\"}},{\"_key\":\"e4837d9ea86c\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7611\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"c8bb269cff8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c8bb269cff8d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For a more reliable, sustainable approach, brands should think strategically about when they’re going to need to send especially large email campaigns. Then, once they have a picture of their planned cadence, they’ll need to set up the number of IPs associated with the maximum anticipated volume, and then carry out a thoughtful IP warming campaign leading up to any major send (i.e. beginning to send larger and larger volumes of email through the first few weeks of November so the IPs are ready for Black Friday).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e1922dbc98a\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e1922dbc98a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Taking this approach will allow you to benefit from the real-time personalization your customer engagement platform is capable of while maintaining direct control over your email scale and sender reputation, increasing the odds that the messages you send are seen by their intended recipient, even for really enormous campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f76cc3427024\",\"_type\":\"block\",\"children\":[{\"_key\":\"f76cc34270240\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How Braze Supports Swift, High-Volume Sends with Rich, Nuanced Personalization\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"af10b35d0ad2\",\"_type\":\"block\",\"children\":[{\"_key\":\"af10b35d0ad20\",\"_type\":\"span\",\"marks\":[],\"text\":\"For many brands, one of their key challenges is finding ways to ensure the fast delivery of large volumes of email that can still serve up a thoughtful, personalized experience. Thankfully, Braze is built to make that happen.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d69926519982\",\"_type\":\"block\",\"children\":[{\"_key\":\"d699265199820\",\"_type\":\"span\",\"marks\":[],\"text\":\"Supporting customer engagement at a truly enormous level takes more than the ability to send email—you need to architect your customer engagement platform from the bottom up to be stable, powerful, and flexible enough to ramp up sends without introducing new issues. That focus on scale and true real-time data has been part of the Braze platform from day one, with our cofounders architecting Braze on a foundation of streaming data. When send volumes rise, we use \"},{\"_key\":\"d699265199821\",\"_type\":\"span\",\"marks\":[\"b0545ab92f2e\"],\"text\":\"auto-scaling\"},{\"_key\":\"d699265199822\",\"_type\":\"span\",\"marks\":[],\"text\":\" to responsively predict queues and then expand the associated volume capacity as needed; it also allows us to scale down capacity when it’s not being used, supporting the more efficient use of resources.\"}],\"markDefs\":[{\"_key\":\"b0545ab92f2e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-22453\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"10e73fc12368\",\"_type\":\"block\",\"children\":[{\"_key\":\"10e73fc123680\",\"_type\":\"span\",\"marks\":[],\"text\":\"You can see that design at work during one of the biggest sending periods of the year—namely, the Black Friday/Cyber Monday shopping holiday. In 2023, brands used Braze to \"},{\"_key\":\"10e73fc123681\",\"_type\":\"span\",\"marks\":[\"db3948522d99\"],\"text\":\"send more than 37 billion messages\"},{\"_key\":\"10e73fc123682\",\"_type\":\"span\",\"marks\":[],\"text\":\", with up to 21 million messages sent in a single minute at the peak of Black Friday sending. We saw the number of emails sent grow by more than 31% year over year and maintained an uptime of 99.99% throughout the Black Friday/Cyber Monday period (when averaged across all of Braze customers and service offerings). We also had a 100% rise in the number of packets per second outbound from our servers, an increase driven by more send-time API calls and personalized messages being sent by our customers. That shift reflects growing message sophistication among brands sending their Black Friday/Cyber Monday communications via Braze, allowing them to do more with the outreach they send, including tailoring their messages to each individual recipient. The ability to deliver enormous volumes of personalized messages, including billions of emails, during this stretch speaks to the Braze platform’s industry-leading scale, stability, and customization capabilities.\"}],\"markDefs\":[{\"_key\":\"db3948522d99\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-820823\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"0467d3a7a334\",\"_type\":\"block\",\"children\":[{\"_key\":\"0467d3a7a3340\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0b38c8b6a6da\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b38c8b6a6da0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Swiftly sending personalized email campaigns at a massive scale takes the right combination of strategy, technology, and execution. To learn more about how Braze makes that possible, check out our in-depth look at this year’s \"},{\"_key\":\"0b38c8b6a6da1\",\"_type\":\"span\",\"marks\":[\"21af325aa6ab\"],\"text\":\"Black Friday and Cyber Monday results\"},{\"_key\":\"0b38c8b6a6da2\",\"_type\":\"span\",\"marks\":[],\"text\":\" and find out the ins-and-outs of how Braze can power truly customized experiences at scale for our customers.\"}],\"markDefs\":[{\"_key\":\"21af325aa6ab\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-820823\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"953669faf3c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"953669faf3c70\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Interested in working at Braze? We’re hiring for a variety of roles across our Engineering, Product Management, and User Experience teams. \"},{\"_key\":\"953669faf3c71\",\"_type\":\"span\",\"marks\":[\"4580ca835723\",\"em\"],\"text\":\"Check out our careers page\"},{\"_key\":\"953669faf3c72\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" to learn more about our open roles and our culture.\"}],\"markDefs\":[{\"_key\":\"4580ca835723\",\"_type\":\"link\",\"href\":\"/about/careers\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/4c62d44873160a0109597df55b51f9551d823f47-1500x1500.png\",\"publishedDate\":\"2024-03-01T10:00:00-05:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-90288cf4289217a4ac4adbe1e5402f851938a6bc-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Swiftly sending personalized email campaigns at a massive scale takes the right combination of strategy, technology, and execution. So let’s take a closer look at this dynamic, explore how to approach it thoughtfully, and dig into how Braze can help to support great, effective emails even at a massive scale.\",\"pageTitle\":\"Scaling Quality: How Braze Ensures True Personalization for Massive Volumes of Email—and Does It Fast\",\"slug\":{\"current\":\"building-braze-scaling-quality-how-braze-ensures-true-personalization-for-massive-volumes-of-email-and-does-it-fast\"}},\"title\":\"Scaling Quality: How Braze Ensures True Personalization for Massive Volumes of Email—and Does It Fast\"},{\"_id\":\"a418c3a4-335b-4320-97da-fca86d9b194d\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"36ec422e645f\",\"_type\":\"block\",\"children\":[{\"_key\":\"36ec422e645f0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Innovation has always been a top priority here at Braze. So when we set out to take \"},{\"_key\":\"36ec422e645f1\",\"_type\":\"span\",\"marks\":[\"8ccb367dfc73\",\"em\"],\"text\":\"Canvas\"},{\"_key\":\"36ec422e645f2\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"—our customer journey management tool—to the next level, we knew we were up for the task. It took careful planning, testing, and collaboration across the Product, Engineering, and User Experience teams, but we \"},{\"_key\":\"36ec422e645f3\",\"_type\":\"span\",\"marks\":[\"2ea70c3879fa\",\"em\"],\"text\":\"successfully launched\"},{\"_key\":\"36ec422e645f4\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" the next-generation of Canvas, Canvas Flow, in July 2022. For an inside look at how we pulled it off, we sat down with Steven Camiña, Group Product Manager of the Messaging team.\"}],\"markDefs\":[{\"_key\":\"8ccb367dfc73\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-83365\",\"_type\":\"reference\"}},{\"_key\":\"2ea70c3879fa\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-315538\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"6cc2540923cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"6cc2540923cc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Today’s landscape can be challenging for marketers. There are so many different ways for consumers to engage with the brands they care about across a range of devices, platforms, and digital channels, and with so many companies sending so many messages that it can be hard for consumers to keep up with the communications they really care about. To cut through all that noise, marketers need to be able to send coordinated messaging flows that are made up of meaningful, relevant, and personalized messages.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea2dec93662b\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea2dec93662b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Meeting that need is at the core of what we do here at Braze. In fact, it’s the core reason that we initially developed our Canvas customer journey feature \"},{\"_key\":\"ea2dec93662b1\",\"_type\":\"span\",\"marks\":[\"76823838c755\"],\"text\":\"all the way back in 2016\"},{\"_key\":\"ea2dec93662b2\",\"_type\":\"span\",\"marks\":[],\"text\":\"—and the reason that we’ve spent the last few years reimagining and evolving the feature to make sure it can support more nuanced, impactful experiences going forward.\"}],\"markDefs\":[{\"_key\":\"76823838c755\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-83365\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"7f546cefc3b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f546cefc3b90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Understanding Canvas vs. Canvas Flow\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"22d5725c6141\",\"_type\":\"block\",\"children\":[{\"_key\":\"22d5725c61410\",\"_type\":\"span\",\"marks\":[],\"text\":\"Since its launch, our customer journey tool has featured a single, unified interface that acts as a blank canvas (pun very much intended) where marketers can drag and drop different steps to create a coordinated engagement flow. Unlike a traditional messaging campaign, which is built around a single message, a Braze Canvas can tie together multiple different actions (for instance, sending sequences of messages over time) to reach customers across different touchpoints and personalize those actions based on user actions, behaviors, and preferences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a5mZ2ZUI\",\"_type\":\"richImage\",\"alt\":\"The original Canvas (left) versus Canvas Flow (right)\",\"asset\":{\"_ref\":\"image-c0705e6a304499ba6a05a9d6e838243f3ccd2d31-2400x1338-png\",\"_type\":\"reference\"},\"caption\":\"The original Canvas (left) versus Canvas Flow (right)\"},{\"_key\":\"25b64e0b75ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"25b64e0b75ba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In the original version of Canvas, each of these flows is made up of a series of linked campaigns; at Braze, we call these campaigns “full steps” within a Canvas. Before setting up each full step, marketers had to decide which actions they wanted each user to perform, how long the Canvas should wait to see if they performed that action, and what audience segments/filters should be leveraged, among other considerations. That approach allowed brands to link up campaigns into multi-part flows, but we knew from the start that there was further we could go in terms of making the creation and orchestration of full journeys easier for our customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"71a5802a8dd0\",\"_type\":\"block\",\"children\":[{\"_key\":\"71a5802a8dd00\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the launch of Canvas Flow, marketers can now break up full steps into multiple, more targeted steps, allowing for a more nuanced approach to the construction and management of customer journeys. That means—for instance—that it’s now possible to add in a delay anywhere in a customer journey, automatically send information to Google, Facebook, or Tiktok to inform audiences there or trigger ad campaigns, or personalize user journeys based on the actions that each individual takes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e76ca07737a\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e76ca07737a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Building Canvas Flow: How We Got Here—And What It Took\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"601efb1bd22e\",\"_type\":\"block\",\"children\":[{\"_key\":\"601efb1bd22e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For Braze customers, Canvas Flow and its move away from full steps provides a more intuitive experience, allowing marketers to more easily visualize, conceptualize, and control how users experience these journeys and to get more detailed, step-by-step insights using step-specific analytics. For Braze, this change was positive, too—supporting increased flexibility and scalability while making it easier for a wider array of Braze teams to build new and innovative steps that could be used within each Canvas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8666eb9a8b36\",\"_type\":\"block\",\"children\":[{\"_key\":\"8666eb9a8b360\",\"_type\":\"span\",\"marks\":[],\"text\":\"Getting Canvas Flow to where it is today involved tackling several product design and technical challenges, embracing innovative engineering, and prioritizing close collaboration. Here’s how we did it, step by step.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd0abe978dde\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd0abe978dde0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2017-2018 — Understanding Canvas’ Challenges and Opportunities\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"37d6911beafa\",\"_type\":\"block\",\"children\":[{\"_key\":\"37d6911beafa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"When Braze first launched Canvas, the plan was always to keep iterating on the original version in order to help drive more value for our customers. The challenge wasn’t deciding if Braze should update and adjust Canvas going forward; it was understanding how best to evolve this feature to maximize the positive impact that it can have on customer engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e4c36c72587a\",\"_type\":\"block\",\"children\":[{\"_key\":\"e4c36c72587a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To do that, a group of technical stakeholders did a deep dive into the challenges and opportunities associated with the initial version of Canvas, with the goal of developing a picture of what a successful evolution might look like for the feature. Liza Timmins, now Director of Product Design, and Marion Nammack, now Senior Director of Product Management, led the research around Canvas, overseeing hours of customer observation sessions (“I even flew out to sit with one of our customers for over 10 hours while they created their first Canvas,” Marion notes), stakeholder interviews, support ticket analysis, while also consulting members of our Technical Support, Customer Success, and executive teams.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cba898ccfdbc\",\"_type\":\"block\",\"children\":[{\"_key\":\"cba898ccfdbc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Like any good origin story, it all starts with a little conflict,” says Zach McCormick, Staff Software Engineer, Braze. “When we brought together the Product Management, Product Design, and Engineering teams to take a look at what was and wasn’t working well with Canvas, we found pretty quickly that each team had a different perspective on what needed to be adjusted and why.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"608afef90a99\",\"_type\":\"block\",\"children\":[{\"_key\":\"608afef90a990\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Product Management team was focused on use cases. “We often see our more advanced customers finding new ways to use Braze to help provide an even better customer experience,” Marion says, “but, with Canvas, we found that the way we’d designed the feature wasn't that compatible with some of the ways that people ended up using it.” Separately, while Canvas was built to support coordinated messaging flows, many marketers were trying to use it to carry out other, non-messaging use cases. The result? Hacky workarounds for when they needed a delay between messages or to update an attribute on a customer’s profile. In some cases, brands who built Canvases that weren’t focused on sending a campaign found that they ran the risk of having customers fall out of the flow if they didn’t receive the message, potentially undermining its impact.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"izgyrCVi\",\"_type\":\"richImage\",\"alt\":\"Slides from a 2018 internal presentation on plans to evolve Canvas\",\"asset\":{\"_ref\":\"image-0389b826891d2ff4e63cc04c89633c7836db5ce1-2400x1562-png\",\"_type\":\"reference\"},\"caption\":\"Slides from a 2018 internal presentation on plans to evolve Canvas\"},{\"_key\":\"e62b5306a824\",\"_type\":\"block\",\"children\":[{\"_key\":\"e62b5306a8240\",\"_type\":\"span\",\"marks\":[],\"text\":\"On the Product Design front, the big concern was supporting the long-term use of each Canvas. “We knew we wanted to help people build more complex campaigns more easily,” Liza says, “but we found that it was just as—or more—important to find ways to help make it easier to maintain Canvases once they were created.” The initial version of Canvas put a lot of power in the hands of marketers; however, the ways that individual marketers chose to leverage that power sometimes created additional complexity. One common issue? While experienced Canvas users were able to quickly spin up new Canvases, there was often a much bigger learning curve when they had to work on a Canvas built by a coworker, due to wide gaps between how different people were leveraging the feature. In some cases, when an employee who built a particular Canvas left the company, our customers found it easier to have someone else build a whole new replacement Canvas, rather than try to update the original.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6R6wptUN\",\"_type\":\"richImage\",\"alt\":\"A customer journey created using the original version of Canvas that included 50+ different steps\",\"asset\":{\"_ref\":\"image-d281d25c693c4ef4f94d246c37ce6dedf361585c-2400x444-png\",\"_type\":\"reference\"},\"caption\":\"A customer journey created using the original version of Canvas that included 50+ different steps\"},{\"_key\":\"7337c83e7842\",\"_type\":\"block\",\"children\":[{\"_key\":\"7337c83e78420\",\"_type\":\"span\",\"marks\":[],\"text\":\"For Engineering, the big focus was efficiency and reliability. “We love seeing marketers using Braze in ambitious ways, but some of the approaches they were using had the side effect of making Canvas pretty inefficient,” Zach says. “I remember seeing one Canvas that had 64 different steps coming off of it. If you sent 10 million users through that Canvas, that’s 640 million actions that have to be carried out, even though the vast majority end up being aborted without ever sending a message. That means that to send this Canvas, you might well need to run 350 million jobs to send, say, 20 million messages, which is really inefficient and costly in terms of processing time and resources. Plus, that sometimes led to a stochastic race between steps in a Canvas, making it hard to know which steps would or wouldn’t occur, or where a given user was in that specific journey. Imagine dealing with a support ticket for that Canvas!”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f66b8d0445a\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f66b8d0445a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"But once the team started categorizing all these challenges, it became clear that they were interrelated—and that a holistic approach was to address them. Based on early conversations, it became clear that Canvas needed to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed0614f52727\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed0614f527270\",\"_type\":\"span\",\"marks\":[],\"text\":\"Allow customers to build and maintain more complex campaigns more easily\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eae2e02f10b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"eae2e02f10b70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Give marketers a clear picture of where users were in a given journey\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"89348402f00b\",\"_type\":\"block\",\"children\":[{\"_key\":\"89348402f00b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Allow customers to add non-message steps to their Canvases\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"210792220dff\",\"_type\":\"block\",\"children\":[{\"_key\":\"210792220dff0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Make it possible for marketers to spend less time building their journeys and more time experimenting on and optimizing them\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b507cc970229\",\"_type\":\"block\",\"children\":[{\"_key\":\"b507cc9702290\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2018 – Designing a New Approach to Canvas\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"44c675a6331c\",\"_type\":\"block\",\"children\":[{\"_key\":\"44c675a6331c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once the decision was made to move ahead with updating Canvas to achieve those goals, the team held a five-day design sprint to align across teams, create prototypes of a v2 version of Canvas, and pressure test them in front of focus groups of our customers. As part of that effort, engineers from the Messaging and Automation team were invited to take part, in order to lend a technical eye to the process and ensure that ideas were feasible before moving forward.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aJzl5F1R\",\"_type\":\"richImage\",\"alt\":\"An image from the 2018 Canvas v2 design sprint\",\"asset\":{\"_ref\":\"image-5b5c7fbd24a253a264b12e7b053fd12fe9615f8b-2400x1268-png\",\"_type\":\"reference\"},\"caption\":\"An image from the 2018 Canvas v2 design sprint\"},{\"_key\":\"3938811b2e71\",\"_type\":\"block\",\"children\":[{\"_key\":\"3938811b2e710\",\"_type\":\"span\",\"marks\":[],\"text\":\"“The key for me,” Zach says, “was making sure that marketers always knew where a user was going to move next in a given flow. We called this ‘unlimited ingress/specific egress’; that is, marketers could have as many things going into a specific step as they wanted, but each step would deterministically send a user to a specific next step.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"KcHPxyZJ\",\"_type\":\"richImage\",\"alt\":\"Zach’s notes on different step type needs from the 2018 design sprint\",\"asset\":{\"_ref\":\"image-ce4801f3d5d82d6d538a8cb14c61e80e187f480e-2400x1542-png\",\"_type\":\"reference\"},\"caption\":\"Zach’s notes on different step type needs from the 2018 design sprint\"},{\"_key\":\"2cefc44e2d1d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2cefc44e2d1d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Accordingly, the team knew they needed to create a wider range of steps with more targeted outcomes, rather than the one-size-fits-all approach that was built into full steps, but also to ensure that the updated version of Canvas was capable of doing everything the original version could (and more). To make that happen, they sat down and mapped out every possible Canvas step that they could conceive of a customer needing and assessed whether they could be carried out successfully under the new proposed approach. “We wanted to see if we could figure out what this new approach would look like as an end product, knowing we would be introducing components one by one,” said Stella Lee, Senior Software Engineer on the Messaging and Automation team. This approach allowed the team to ensure a coherent experience even as they worked on building out the individual components of what would become Canvas Flow.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ghrX4KxZ\",\"_type\":\"richImage\",\"alt\":\"The initial prototype of Canvas V2 (2018)\",\"asset\":{\"_ref\":\"image-ef2d4f643b70c846e465c41bd9172ec94bf089ba-2400x1368-png\",\"_type\":\"reference\"},\"caption\":\"The initial prototype of Canvas V2 (2018)\"},{\"_key\":\"b5af56b14839\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5af56b148390\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once it was clear that this “unlimited ingress/specific egress” approach was feasible, the team worked to build out an initial prototype of what the new version of Canvas might look like. As part of that initial concept work, the team separated out messages, triggers, and delays into distinct steps, providing more clarity around the way each user might move through the flow. Braze also enhanced the ease of use associated with building a given Canvas by allowing marketers to drag and drop the steps they need from a sidebar.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d9cce00022f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9cce00022f70\",\"_type\":\"span\",\"marks\":[],\"text\":\"In connection with the design sprint, the team convened a group of six Braze customers and walked them through the prototype to get their feedback on what they did and didn’t like about our proposed approach. Then, based on their notes, the team carried out a series of usability tests in connection with three different prototypes, using the tests to gather data for both customers and internal stakeholders on what was working and what wasn’t when it came to Canvas’ potential new direction. Once all the internal and customer testers expressed that they were happy with the approach, the next step was taking this new version of Canvas off of the drawing board and into the real world.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"afacc9b2b58e\",\"_type\":\"block\",\"children\":[{\"_key\":\"afacc9b2b58e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To support that effort, the engineering team spent more than three months building a new system that was clean, extensible, scalable, and performant. That new system was able to support the execution of new components, with each one having the sole responsibility for carrying out a specific task (i.e. if you wanted a delay, a delay step and only a delay step would be used) and featured deterministic behavior that ensured users continued down a clear path throughout their user journey. “One of the biggest challenges we had with the original Canvas was that a lot of the logic lived in different places within the messaging pipeline,” explained Stella. “That made it hard for engineers to determine where they should look to investigate software issues or to figure out how to implement new features without adding more complexity or risk to the pipeline.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e00f14940866\",\"_type\":\"block\",\"children\":[{\"_key\":\"e00f149408660\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Canvas Flow, the team prioritized building a system with clear separations of concern so that it was easier to hone in on specific functionality while also allowing for the easy addition of new features as needed going forward. Accordingly, the team worked to create a step generator tool that made it possible for engineers—as well as stakeholders from other teams within Braze—to build new steps more efficiently, effectively democratizing the Canvas step creation process.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec1e8f81c7b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec1e8f81c7b80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2018-2019 — Launching the First New Canvas Steps and Functionality\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ca51deb2c23b\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca51deb2c23b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Because Canvas was such a popular and widely adopted tool among Braze customers and because the work involved in overhauling the feature was significant and would take time, the team decided to take a phased, componentized approach to rolling out the new version of Canvas. To accomplish this, the team worked to make sure that the new steps they were designing could work in tandem with existing full steps, allowing Braze customers to use both types of steps in their Canvases. Braze kicked off this effort by updating the workflow associated with a Canvas entry step, creating the foundation for everything that would come later.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cf9a27effb32\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf9a27effb320\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Entry Conditions (2018)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c95804856dde\",\"_type\":\"block\",\"children\":[{\"_key\":\"c95804856dde0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For a consumer to experience a multi-step messaging flow powered by Braze, they first need to enter the appropriate Canvas. But our team’s research found that the original version of this process wasn’t working smoothly for some of our customers. In particular, the UI associated with the original entry step was complex enough that marketers sometimes neglected to set up key guardrails for their campaign flows (i.e. \"},{\"_key\":\"c95804856dde1\",\"_type\":\"span\",\"marks\":[\"fbe908d32819\"],\"text\":\"rate limits\"},{\"_key\":\"c95804856dde2\",\"_type\":\"span\",\"marks\":[],\"text\":\" or \"},{\"_key\":\"c95804856dde3\",\"_type\":\"span\",\"marks\":[\"ff6aff3387c2\"],\"text\":\"frequency caps\"},{\"_key\":\"c95804856dde4\",\"_type\":\"span\",\"marks\":[],\"text\":\" or \"},{\"_key\":\"c95804856dde5\",\"_type\":\"span\",\"marks\":[\"1efdd897583a\"],\"text\":\"conversion events\"},{\"_key\":\"c95804856dde6\",\"_type\":\"span\",\"marks\":[],\"text\":\") or got confused about which conditions applied to which part of a given journey.\"}],\"markDefs\":[{\"_key\":\"fbe908d32819\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-20107\",\"_type\":\"reference\"}},{\"_key\":\"ff6aff3387c2\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-19949\",\"_type\":\"reference\"}},{\"_key\":\"1efdd897583a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/campaigns/building_campaigns/conversion_events\"}],\"style\":\"normal\"},{\"_key\":\"uNzQLNzd\",\"_type\":\"richImage\",\"alt\":\"The original entry step vs. the Canvas Entry Settings Wizard\",\"asset\":{\"_ref\":\"image-87aa8671c0e89ada49c258f6a01cf4b694117027-2400x2460-png\",\"_type\":\"reference\"},\"caption\":\"The original entry step vs. the Canvas Entry Settings Wizard\"},{\"_key\":\"c75e2c64bb68\",\"_type\":\"block\",\"children\":[{\"_key\":\"c75e2c64bb680\",\"_type\":\"span\",\"marks\":[],\"text\":\"To address those issues, the team decided to build a \"},{\"_key\":\"c75e2c64bb681\",\"_type\":\"span\",\"marks\":[\"c43e9d404dc5\"],\"text\":\"Canvas Entry Settings Wizard\"},{\"_key\":\"c75e2c64bb682\",\"_type\":\"span\",\"marks\":[],\"text\":\". This new component walks marketers through all the key steps they need to create a new journey and highlights key settings (like the ones mentioned above) to reduce the risk that anything important is being missed.\"}],\"markDefs\":[{\"_key\":\"c43e9d404dc5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/create_a_canvas/create_a_canvas\"}],\"style\":\"normal\"},{\"_key\":\"56ee341c6451\",\"_type\":\"block\",\"children\":[{\"_key\":\"56ee341c64510\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Delay Steps (2019)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7dded9e54c19\",\"_type\":\"block\",\"children\":[{\"_key\":\"7dded9e54c190\",\"_type\":\"span\",\"marks\":[],\"text\":\"We knew from the beginning of this process that finding a way to allow Braze customers to more easily control when messages were sent—and when they weren’t—was a key priority for the reimagining of Canvas. That need played a significant role in the team’s decision to prioritize \"},{\"_key\":\"7dded9e54c191\",\"_type\":\"span\",\"marks\":[\"1cd7538e96d5\"],\"text\":\"delay steps\"},{\"_key\":\"7dded9e54c192\",\"_type\":\"span\",\"marks\":[],\"text\":\" as the second net-new Canvas step created in connection with this initiative, since it would help to address customer and internal feedback while also making it easier for marketers to understand and orchestrate how users were flowing through their journeys.\"}],\"markDefs\":[{\"_key\":\"1cd7538e96d5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/delay_step\"}],\"style\":\"normal\"},{\"_key\":\"ga8oYCEK\",\"_type\":\"richImage\",\"alt\":\"A delay step in Canvas Flow\",\"asset\":{\"_ref\":\"image-28f3f372af310a9f41b3207cc0fe7cc3ed717d62-2400x984-png\",\"_type\":\"reference\"},\"caption\":\"A delay step in Canvas Flow\"},{\"_key\":\"4d8437a77017\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d8437a770170\",\"_type\":\"span\",\"marks\":[],\"text\":\"When the team was building out delay steps, one key priority was making sure that the feature provided enough nuance and flexibility to cover all major delay-related use cases. That meant including the ability to add simple delays (e.g. “delay for one hour”) or a series of delays, or to delay for a given period, or until a specific time and date. The team also worked to make the UI around message scheduling clearer within Canvas, after receiving feedback that some customers were defaulting to a “send message X days later” approach because they weren’t aware they had other options. With the launch of this new functionality, customers were able to take more effective hands-on control of their message scheduling without resorting to hacky workarounds, achieving a major goal of the Canvas update project.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d514ed138e57\",\"_type\":\"block\",\"children\":[{\"_key\":\"d514ed138e570\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Decision Splits (2019)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"540c2da571f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"540c2da571f90\",\"_type\":\"span\",\"marks\":[],\"text\":\"When the team set out to create what became our \"},{\"_key\":\"540c2da571f91\",\"_type\":\"span\",\"marks\":[\"5ee51f12778d\"],\"text\":\"decision split step\"},{\"_key\":\"540c2da571f92\",\"_type\":\"span\",\"marks\":[],\"text\":\", the goal was clear: Make it easier for marketers to filter users into the appropriate, personalized path based on their behavior and other data. Our research found that, with full steps, customers sometimes struggled to correctly target the group they wanted to reach—for instance, because they forgot to keep mutual exclusivity in mind or kept users in the Canvas even though they didn’t receive a message.\"}],\"markDefs\":[{\"_key\":\"5ee51f12778d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/decision_split\"}],\"style\":\"normal\"},{\"_key\":\"9971d84d0c44\",\"_type\":\"block\",\"children\":[{\"_key\":\"9971d84d0c440\",\"_type\":\"span\",\"marks\":[],\"text\":\"The team felt that, to achieve its goals, this new step needed to allow customers to do two key things. First, to use the new step to create multiple paths in a given journey, based on customer behavior (for instance, a ride-sharing app might create distinct paths for users who’d taken 0-10 rides in the past month, users who’d taken 10-20 rides, and users who’d taken more than 20 rides). Second, to use the step to effectively determine which users should stay in a given Canvas and which ones should exit the Canvas, ending their involvement with that specific messaging flow (e.g. exiting all users in the audience who made a purchase after entering the flow, while allowing those who haven’t to receive additional follow-up messages).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"zg3gyDOZ\",\"_type\":\"richImage\",\"alt\":\"A decision split step within Canvas\",\"asset\":{\"_ref\":\"image-062585b3f7b5252a95fea27b6323a4cc93c73e8d-2400x900-png\",\"_type\":\"reference\"},\"caption\":\"A decision split step within Canvas\"},{\"_key\":\"d630c9563d2b\",\"_type\":\"block\",\"children\":[{\"_key\":\"d630c9563d2b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The impact of this new step was clear almost immediately. When one of our customers, a major QSR brand, took advantage of the prototype version of decision splits, they were able to carry out their essential branching use cases across more than 50 distinct Canvases while also reducing the number of processing jobs needed to support their programs and cutting the costs for Braze. The brand told us that the new step improved transparency and efficiency and they continued to use it after that test because of the value it provided.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad13aeee9391\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad13aeee93910\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Message Steps (2019)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3744e09692c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"3744e09692c70\",\"_type\":\"span\",\"marks\":[],\"text\":\"After building out components for entering users into a Canvas, controlling when messages are received, and personalizing the journey flow that each individual goes down, the only thing needed to support a complete messaging flow with the new steps was a step that allowed you to send messages without leveraging a full step.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a6f00655490b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6f00655490b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"One of the most frequent issues that the team identified through their research was confusion around what happened to users who were not eligible to receive a message in a given Canvas. In the original version of Canvas, if a given user was unreachable in the channel or channels a message was sent in (think sending push to a user who doesn’t have push enabled), that user was exited from the Canvas, something that confused marketers who weren’t expecting that behavior. Accordingly, as part of the creation of the targeted \"},{\"_key\":\"a6f00655490b1\",\"_type\":\"span\",\"marks\":[\"2bc5c7759560\"],\"text\":\"message step\"},{\"_key\":\"a6f00655490b2\",\"_type\":\"span\",\"marks\":[],\"text\":\" in Canvas, we knew we needed a way for customers to ensure that users continued through a flow even if a message from the message step can’t be sent.\"}],\"markDefs\":[{\"_key\":\"2bc5c7759560\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/message_step/\"}],\"style\":\"normal\"},{\"_key\":\"7B3AquWs\",\"_type\":\"richImage\",\"alt\":\"A message step within Canvas Flow\",\"asset\":{\"_ref\":\"image-8ec6eca743b7d8b10895a03ca625c483f9d7211c-2400x900-png\",\"_type\":\"reference\"},\"caption\":\"A message step within Canvas Flow\"},{\"_key\":\"1685a9ff9c55\",\"_type\":\"block\",\"children\":[{\"_key\":\"1685a9ff9c550\",\"_type\":\"span\",\"marks\":[],\"text\":\"To create more clarity around how each user would flow through a Canvas, the team designed these message steps to advance users to the next relevant step once:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e371eb453489\",\"_type\":\"block\",\"children\":[{\"_key\":\"e371eb4534890\",\"_type\":\"span\",\"marks\":[],\"text\":\"A message is sent\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e8f1658624c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"e8f1658624c90\",\"_type\":\"span\",\"marks\":[],\"text\":\"A message isn’t sent because the user isn’t reachable via the relevant channel or channels\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c89e3abe1790\",\"_type\":\"block\",\"children\":[{\"_key\":\"c89e3abe17900\",\"_type\":\"span\",\"marks\":[],\"text\":\"A message isn’t sent because of frequency caps\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d087e6a0e826\",\"_type\":\"block\",\"children\":[{\"_key\":\"d087e6a0e8260\",\"_type\":\"span\",\"marks\":[],\"text\":\"A message isn’t sent because it’s aborted before sending\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"31e21280726b\",\"_type\":\"block\",\"children\":[{\"_key\":\"31e21280726b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In addition, the team built additional nuance into the new message steps, allowing marketers to optimize the send time of each message with Braze Intelligent Timing, override Quiet Hours when required, and validate message delivery, among other additional features.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b6bcbd688d52\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6bcbd688d520\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2020-2022 – Passing the Canvas Torch\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ecf3a1cea5fa\",\"_type\":\"block\",\"children\":[{\"_key\":\"ecf3a1cea5fa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"All of the work being done on the updated version of Canvas was happening in a time of major change and growth for Braze. 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Building on the customizations made possible by decision splits, action paths make it possible for marketers to customize user paths within a Canvas based on a specific action (e.g. user engagement events, custom events) or to hold users for a given duration and then prioritize their next path based on their actions during the evaluation period.\"}],\"markDefs\":[{\"_key\":\"3ae83bc0a755\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/action_paths/\"}],\"style\":\"normal\"},{\"_key\":\"NKhiY7vV\",\"_type\":\"richImage\",\"alt\":\"An action path step within Canvas Flow\",\"asset\":{\"_ref\":\"image-db568f13759ad7a079f443040eb203ffebf76d00-2400x1276-png\",\"_type\":\"reference\"},\"caption\":\"An action path step within Canvas Flow\"},{\"_key\":\"2dc58d13ebae\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dc58d13ebae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The team also ensured that marketers could adjust the length of those evaluation windows, allowing for windows that are only seconds-long and others that can stretch out for weeks, if needed. This functionality supports more nuanced, personalized customer journeys for every user, making it easier to ensure that their experiences are relevant and valuable to them as individuals.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f7de1fb2caf\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f7de1fb2caf0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2022 – Pulling It All Together\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e117b2432cf5\",\"_type\":\"block\",\"children\":[{\"_key\":\"e117b2432cf50\",\"_type\":\"span\",\"marks\":[],\"text\":\"But even after all of the essential new steps were built and we’d reached—and surpassed—parity with the original version of Canvas in terms of functionality, there was still more work to do.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"004eede0ac47\",\"_type\":\"block\",\"children\":[{\"_key\":\"004eede0ac470\",\"_type\":\"span\",\"marks\":[],\"text\":\"In part, that’s because of the approach we took when it came to updating Canvas. 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