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items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="skew"><use href="/icons/sprites.svg#skew"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Journey Orchestration</span><span class="text-sm font-normal text-gray-600">Create multi-step, cross-channel experiences</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/ai-agents"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cube-02"><use href="/icons/sprites.svg#cube-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI™ Agents<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">NEW</span></span><span class="text-sm font-normal text-gray-600">Scale smarter engagement with always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Solutions"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-6"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Industries</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Retail & eCommerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Financial Services</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Travel & Hospitality</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">On Demand</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">QSR</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Use Cases</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/solutions/optimize-onboarding"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use href="/icons/sprites.svg#pie-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Improve Acquisitions</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/reduce-churn"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-down-01"><use href="/icons/sprites.svg#trend-down-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Reduce Churn</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/increase-engagement"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-notification-square"><use href="/icons/sprites.svg#message-notification-square"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use href="/icons/sprites.svg#users-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Startups</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="Smiling man holding a smartphone next to "GLOBAL Customer Engagement Review 2026" and the Braze logo." loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Technology Partners</span><span class="text-sm font-normal text-gray-600">Explore our 140+ technology partnership integrations</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/braze-amplifiers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-02"><use href="/icons/sprites.svg#announcement-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Amplifiers</span><span class="text-sm font-normal text-gray-600">Supercharge the power of Braze with pre-built partner solutions designed to accelerate success</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Resources<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Resources" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit 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gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="ContentSquare" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe70ac363525eca213e4f7bfa5f4b734aa85a90e0-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe70ac363525eca213e4f7bfa5f4b734aa85a90e0-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe70ac363525eca213e4f7bfa5f4b734aa85a90e0-580x200.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">ContentSquare</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Data+%26+Analytics">Data & Analytics</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Analytics">Analytics</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/data_and_analytics/analytics/contentsquare#contentsquare">View Documentation</a><a href="https://contentsquare.com/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is ContentSquare?</h3><div class="flex flex-col gap-6"><p>Contentsquare delivers the power to make the digital world more human. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent — at every touchpoint in their journey — enabling businesses to build empathy and create lasting impact. The global leader in digital experience analytics, Contentsquare helps brands everywhere transform the way they do business, allowing them to take action at enterprise scale and build customer trust with security, privacy and accessibility. More than 1000 leading brands use Contentsquare to grow their business, deliver more customer happiness and move with greater agility in a constantly changing world. Its insights power the customer experience on over 1 million websites worldwide.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>By surfacing Contentsquare’s experience data within Braze, Marketing and Customer Experience teams can target and hyper-personalize messages to maximize response rates, conversion rates, and recover customers that experienced digital experience issues.</p><p>Leverage Contentsquare experience insights to multiply the bottom-line revenue driven by your investment in Braze. Improve relevance and conversion rates of your campaigns by targeting messages based on your customers’ digital experience and body language.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" 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/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcfcf7ff647bc1e38ba1b5543523fc186a29be5c7-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcfcf7ff647bc1e38ba1b5543523fc186a29be5c7-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Key insights from Grow with Braze Dubai 2025</h4><span class="text-sm font-bold text-gray-500">December 01, 2025</span></div></div></a></div></div><div data-index="6" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Key insights from Grow with Braze Bangkok 2025" href="/resources/articles/key-insights-from-grow-with-braze-bangkok-2025"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Key insights from Grow with Braze Bangkok 2025" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb34c0b0ca3a553fc0cb843ebf7a5d593a6cbcb85-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb34c0b0ca3a553fc0cb843ebf7a5d593a6cbcb85-1920x1080.png&w=1200&q=75 2x" 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messages" href="/resources/articles/overcome-retention-challenges-in-product-messages"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Overcome retention challenges with in-product messages" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe7618761d0446061c523f5b56120723320a827aa-1200x628.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe7618761d0446061c523f5b56120723320a827aa-1200x628.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe7618761d0446061c523f5b56120723320a827aa-1200x628.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">5<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Overcome retention challenges with in-product messages</h4><span class="text-sm font-bold text-gray-500">May 06, 2025</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" 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mt-6">Product</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Data Platform" href="/product/data-activation">Braze Data Platform</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI Decisioning Studio™" href="/product/brazeai-decisioning-studio">BrazeAI Decisioning Studio™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™ Agents" href="/product/ai-agents">BrazeAI™ Agents</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Cross-Channel Messaging" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Journey Orchestration" href="/product/journey-orchestration">Journey Orchestration</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reporting" href="/product/reporting-analytics">Reporting</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mobile App Messaging" href="/product/mobile-app-messaging">Mobile App Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Web Messaging" href="/product/web-messaging">Web Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="SMS/RCS" href="/product/sms">SMS/RCS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media Audience Sync" href="/product/audience-sync">Media Audience Sync</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Retail & eCommerce" href="/solutions/retail-and-ecommerce">Retail & eCommerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Financial Services" href="/solutions/financial-services">Financial Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Travel & Hospitality" href="/solutions/travel-hospitality">Travel & Hospitality</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media & Entertainment" href="/solutions/media-entertainment">Media & Entertainment</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Gaming" href="/solutions/gaming">Gaming</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="On Demand" href="/solutions/on-demand">On Demand</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Optimize Onboarding" href="/solutions/optimize-onboarding">Optimize Onboarding</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Boost Productivity" href="/product/boost-productivity">Boost Productivity</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Improve Acquisition" href="/solutions/improve-acquisition">Improve Acquisition</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reduce Churn" href="/solutions/reduce-churn">Reduce Churn</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Increase Engagement" href="/solutions/increase-engagement">Increase Engagement</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze for Engineering" href="/braze-for-engineering">Braze for Engineering</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Company</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="About Us" href="/company">About Us</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Careers" href="/company/careers">Careers</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="News" href="/company/news">News</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Investor Relations" href="https://investors.braze.com/overview/default.aspx">Investor Relations</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more 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Today, the rise of AI is accelerating this transition, shaping consumer behavior and redefining customer engagement through richer, more immediate interactions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"48ae4ef4c069\",\"_type\":\"block\",\"children\":[{\"_key\":\"6ba0c0c0343e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How Anghami creates seamless cross-channel experiences to win and retain customers\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c32d8b9296ef\",\"_type\":\"richImage\",\"alt\":\"Man speaking on stage in front of a screen displaying \\\"engage customers daily\\\" and \\\"retain acquisition.\\\"\",\"asset\":{\"_ref\":\"image-a7ab3d1bdd7bc952de8f64c803d83e31697f6fc9-6240x4160-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"460bb9aa2cb4\",\"_type\":\"block\",\"children\":[{\"_key\":\"67854628ddb8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Elie Habib, Co-Founder and CTO of Anghami took this opportunity to share how the platform has grown to over 100M registered users worldwide, with 18M loyal active users in MENA, by prioritizing personalization, automation, and retention over pure acquisition.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2381066812a6\",\"_type\":\"block\",\"children\":[{\"_key\":\"f490534b09b2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Elie emphasized that sustainable growth comes from iterating before perfection, investing in multi-touch \"},{\"_key\":\"c91055ef370e\",\"_type\":\"span\",\"marks\":[\"2f9da16f8926\"],\"text\":\"journey orchestration\"},{\"_key\":\"53dc7552984b\",\"_type\":\"span\",\"marks\":[],\"text\":\", and leveraging AI to scale personalization across user segments with the help of Braze. Anghami’s GenAI-assisted campaigns such as contextual episodic notifications, have delivered significant performance lifts, improving engagement by up to 48% versus generic reminders.\"}],\"markDefs\":[{\"_key\":\"2f9da16f8926\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"659fdd43e0a6\",\"_type\":\"block\",\"children\":[{\"_key\":\"abb1fa0a3639\",\"_type\":\"span\",\"marks\":[],\"text\":\"The team’s focus on early churn detection, automation, and continuous testing reinforces a core belief that if a customer engagement strategy does not deliver its intention to customers, it is just content and not CRM. These principles demonstrate how disciplined experimentation and customer-first design can drive long-term loyalty in a saturated streaming market.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0c2d5a98b425\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac300ad730d2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Future-ready engagement: How leading brands scale AI\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c51299f9686c\",\"_type\":\"richImage\",\"alt\":\"five speakers seated in chairs on a stage\",\"asset\":{\"_ref\":\"image-988e9c9cf230dfefda40f1b84104a9142f9b8caf-9504x6336-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"4cef4f5299c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7df9ae2772f\",\"_type\":\"span\",\"marks\":[],\"text\":\"The first panel focused on how AI-driven content creation, journey orchestration, and unified data are transforming customer engagement. Brand leaders from \"},{\"_key\":\"c244ddd05b22\",\"_type\":\"span\",\"marks\":[\"74db4945c7e1\"],\"text\":\"Majid Al Futtaim\"},{\"_key\":\"c81782b6066c\",\"_type\":\"span\",\"marks\":[],\"text\":\", Botim / Astra Tech, \"},{\"_key\":\"27a58cb86189\",\"_type\":\"span\",\"marks\":[\"4ec38ae9c989\"],\"text\":\"Contentsquare\"},{\"_key\":\"3fa4a2da66b7\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"f9b6bd9c812e\",\"_type\":\"span\",\"marks\":[\"d1a5d0b5c767\"],\"text\":\"Optimizely\"},{\"_key\":\"2deffafdc004\",\"_type\":\"span\",\"marks\":[],\"text\":\" discussed the adoption of AI in advanced marketing strategies, highlighting its role in achieving operational scale, enhancing cross-channel orchestration, and fostering innovative creative 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Contentsquare\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c10a49e47cd7\",\"_type\":\"block\",\"children\":[{\"_key\":\"44b5a51b8d18\",\"_type\":\"span\",\"marks\":[],\"text\":\"Frenando Ansari, Lead Product Manager, Botim / Astra Tech\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"199d13ae68fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ef4dd4c7503\",\"_type\":\"span\",\"marks\":[],\"text\":\"Majd Arzouni, Marketing Technology \u0026 Engagement Senior Manager, Majid Al Futtaim\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"59c561a713a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"63babd1ce224\",\"_type\":\"span\",\"marks\":[],\"text\":\"Praveen Prabhakaran, General Manager, MEA, Optimizely\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8bfc2b686d96\",\"_type\":\"richImage\",\"alt\":\"Panel discussion on \\\"Future-Ready Engagement with AI\\\" at the \\\"Grow with Braze\\\" event, with five panelists on stage and an audience.\",\"asset\":{\"_ref\":\"image-bcf2a84f4a0fccea445a1f748422116ac64b4fe3-9504x6336-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"67dd3f5aee26\",\"_type\":\"block\",\"children\":[{\"_key\":\"a5ffe02ae119\",\"_type\":\"span\",\"marks\":[],\"text\":\"Across the discussion, panelists agreed that three pillars are required to scale AI: a creative engine flexible enough to produce high-volume multilingual content, an agent-to-agent framework to orchestrate decisions along the journey, and governance guardrails to ensure trust, compliance, and controlled autonomy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"39c535e0d79c\",\"_type\":\"block\",\"children\":[{\"_key\":\"af4084c66dd5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key 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monthly.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9b285a4644ed\",\"_type\":\"block\",\"children\":[{\"_key\":\"e3393260cdbd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Botim / Astra Tech:\"},{\"_key\":\"5a21321f8657\",\"_type\":\"span\",\"marks\":[],\"text\":\" AI-powered conversational interfaces (bilingual chatbot, on-chat payments) drove nearly 300% monthly transaction gains, totaling AED 1.3B in four months.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e16fd73f9c38\",\"_type\":\"block\",\"children\":[{\"_key\":\"e24e565211a4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Contentsquare's Sense:\"},{\"_key\":\"b659247b7958\",\"_type\":\"span\",\"marks\":[],\"text\":\" AI-enabled \\\"perception layer\\\" interprets friction signals (e.g., rage clicks) to inform real-time Braze journeys, enabling corrective or empathetic experiences.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14e3e6533b34\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f1d6bd1a262\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Optimizely:\"},{\"_key\":\"93d1bd31fbc6\",\"_type\":\"span\",\"marks\":[],\"text\":\" Highlighted AI tools for automated content production and streamlined experiment creation, leading to faster cycles and adaptive personalization.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4b48ce9548d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"88756f203cff\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"From data chaos to impact: How real-time sync transformed media engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"872899a4ce30\",\"_type\":\"richImage\",\"alt\":\"two event speakers presenting on a stage with a screen behind 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management.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cff3b5206f21\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ae1f6e7e8e3\",\"_type\":\"span\",\"marks\":[],\"text\":\"The project showcased how CustomerIK’s bi-directional integration with Braze unified data activation, minimizes duplication and accelerates high impact campaign execution. Through its spanning data, insights, lifecycle strategy, campaign execution, and analytics, the team illustrated how infrastructure and strategy can move in-parallel to accelerate time-to-value.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"304e64d74d8b\",\"_type\":\"block\",\"children\":[{\"_key\":\"828577e9fe64\",\"_type\":\"span\",\"marks\":[],\"text\":\"The takeaway: With the right technology fabric, clean data, and thoughtful orchestration, brands can transition from fragmented systems to scalable, real-time customer engagement faster than ever.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"31055abb4cc2\",\"_type\":\"block\",\"children\":[{\"_key\":\"a30452d38574\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"From data to devotion: Styli’s GCC loyalty playbook\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"609c445d2640\",\"_type\":\"richImage\",\"alt\":\"Two men seated on a stage, participating in a panel discussion with names and titles on the backdrop.\",\"asset\":{\"_ref\":\"image-f6269c23b52c2f0b1d50600f3eb29f62e3de0fcc-6240x4160-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"48fe368a00da\",\"_type\":\"block\",\"children\":[{\"_key\":\"25548726e1e7\",\"_type\":\"span\",\"marks\":[\"cf6641c87bb3\"],\"text\":\"Styli’s\"},{\"_key\":\"47aaf4d93d21\",\"_type\":\"span\",\"marks\":[],\"text\":\" Chief Growth Officer, Abhinav Nair, discussed how the brand blends first-party data and localized channel orchestration with the help of Braze to reshape loyalty among GCC shoppers.\"}],\"markDefs\":[{\"_key\":\"cf6641c87bb3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/styli-case-study\"}],\"style\":\"normal\"},{\"_key\":\"766b0b649719\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a7a9b884aec\",\"_type\":\"span\",\"marks\":[],\"text\":\"As a customer, Styli uses Braze to leverage on first party data and consumer signals such as purchase recency, category affinity, language, and channel preference serve as the foundation for thoughtful personalization that respects cultural and frequency guardrails. 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The intensity of mobile usage across both industries where frequency, immediacy, and trust, profoundly shape engagement strategies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"22ddabb70e47\",\"_type\":\"block\",\"children\":[{\"_key\":\"690901bd1b0f\",\"_type\":\"span\",\"marks\":[],\"text\":\"In a high-stakes ecosystem like trading, thoughtful and responsible pacing, tone, and compliance-aligned content proved critical to increasing user comfort and repeat activity. As a result, amana intentionally builds journeys that help customers feel secure rather than one that pushes them into reactive decisions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b71ecece1efc\",\"_type\":\"block\",\"children\":[{\"_key\":\"2eb101f9d20a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Meanwhile, Snoonu shared how reliability and lifestyle value strengthens loyalty. By designing real-time journeys powered by AI that respond to intent signals such as time-of-day, recency, cuisine affinity, and location, Snoonu aims to behave less like a promotion engine and more like a concierge, thereby improving efficiency and relevance.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"853c01c82293\",\"_type\":\"block\",\"children\":[{\"_key\":\"120b2067e3b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"There’s never been a better time to be a better marketer™\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c5c12f54e463\",\"_type\":\"richImage\",\"alt\":\"A woman presents on stage at the \\\"Grow with Braze Dubai\\\" event, with a screen showing \\\"JCPenney marketing is a...\\\" in the background.\",\"asset\":{\"_ref\":\"image-494d3f54eba35c63efc9e8cd05bada9a9af531f0-9504x6336-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"1d8f35adff1c\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b90962cebc2\",\"_type\":\"span\",\"marks\":[],\"text\":\"In a powerful closing keynote, Astha Malik, Chief Business Officer at Braze celebrated the region’s creative momentum by sharing inspiring stories of brands transforming WhatsApp into a dynamic hub for discovery, service, and loyalty. She emphasized how brands are redefining omnichannel strategies by seamlessly blending digital and in-person experiences, turning real-time updates into opportunities to strengthen emotional connections and build lasting loyalty.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"54b57e36404f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4ffdcd12804\",\"_type\":\"span\",\"marks\":[],\"text\":\"As technology advances, each new tool acts as a portal, merging timelines and looping brands into new narratives. Through every twist and turn, marketers continue to adapt and thrive.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e10b0a77443b\",\"_type\":\"block\",\"children\":[{\"_key\":\"93315600d385\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"“We have always found a way to evolve.” \"},{\"_key\":\"ac833790828e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Astha remarked, highlighting how rediscovering creativity and amplifying it with AI tools, is how we will keep moving forward. She showcased examples of how the fusion of AI and creativity enables new forms of immersion, personalization, real-time relevance, and risk-taking.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c5433ae034de\",\"_type\":\"block\",\"children\":[{\"_key\":\"e479a469daf5\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"“Journeys bend and shift. 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clear: \"},{\"_key\":\"dfae4c8662f7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Bangkok is ready for what’s next.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50de41892ccc\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae0a37dfcee8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Looking to network with peers and gain exclusive insights to grow your brand?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"64768473e879\",\"_type\":\"block\",\"children\":[{\"_key\":\"a655255a52a4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Visit our Grow With Braze event hub for all upcoming events around the world and opportunities to learn from the very best: \"},{\"_key\":\"86fd9cfcbb57\",\"_type\":\"span\",\"marks\":[\"aae5fc6e038d\",\"strong\"],\"text\":\"https://brazeevents.braze.com/grow-with-braze\"},{\"_key\":\"d8e5a90b9bf4\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"aae5fc6e038d\",\"_type\":\"link\",\"href\":\"https://brazeevents.braze.com/grow-with-braze\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b34c0b0ca3a553fc0cb843ebf7a5d593a6cbcb85-1920x1080.png\",\"publishedDate\":\"2025-09-23T08:49:34.520Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5b2d7aafa14e58f5a62604be944e36c2795b90bc-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Discover the key insights from our successful Grow with Braze event in Bangkok.\",\"pageTitle\":\"Key insights from Grow with Braze Bangkok 2025\",\"slug\":{\"_type\":\"slug\",\"current\":\"key-insights-from-grow-with-braze-bangkok-2025\"}},\"title\":\"Key insights from Grow with Braze Bangkok 2025\"},{\"_id\":\"d5866360-9cb4-4951-99d1-0b930a5f106a\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"0f4197dd3488\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c5c77b216cd\",\"_type\":\"span\",\"marks\":[],\"text\":\"To understand where you need to go next, you first have to understand where you are. For marketers, gaining a deeper understanding of their current and prospective customers makes it possible to optimize and enrich their customer engagement efforts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a06bc1607fcd\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffbee0bf0cc8\",\"_type\":\"span\",\"marks\":[],\"text\":\"To help marketers out here, experience intelligence platform (and Braze Alloys technology partner) \"},{\"_key\":\"eb4485efc57d\",\"_type\":\"span\",\"marks\":[\"7b04c9754715\"],\"text\":\"Contentsquare\"},{\"_key\":\"24c03c5fb750\",\"_type\":\"span\",\"marks\":[],\"text\":\" has released its \"},{\"_key\":\"6b2b291840ae\",\"_type\":\"span\",\"marks\":[\"10f4f91d7c36\"],\"text\":\"2025 Benchmarks: Insights Report\"},{\"_key\":\"0635943be2dc\",\"_type\":\"span\",\"marks\":[],\"text\":\", which helps marketers get a fuller picture of key digital experience insights across the entire customer journey.\"}],\"markDefs\":[{\"_key\":\"7b04c9754715\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/contentsquare\"},{\"_key\":\"10f4f91d7c36\",\"_type\":\"link\",\"href\":\"http://go.contentsquare.com/en/digital-experience-benchmark?utm_source=referral1\u0026utm_medium=referral\u0026utm_content=none\u0026utm_partner=mktg\"}],\"style\":\"normal\"},{\"_key\":\"92a7e09b0e09\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf1251700021\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let’s explore some significant insights from the report and how brands can respond effectively.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08753d48afcf\",\"_type\":\"block\",\"children\":[{\"_key\":\"05a5124e4033\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Retention (and engagement) are in a downturn\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6f6fb14a1e45\",\"_type\":\"block\",\"children\":[{\"_key\":\"5e3e343bb838\",\"_type\":\"span\",\"marks\":[],\"text\":\"When it comes to web traffic, things are tough all over. According to the report, there’s been a noticeable decline in organic traffic, with direct, email, organic, social, and SEO traffic dropping by 5.7% year over year. That’s a significant drop, one that’s only partially alleviated by a 0.4% rise in paid traffic over the same time period. Complicating that picture, the amount that brands spent on digital ads rose 13.2% in 2024, and brands spent 9% more money per web visit. Overall, brands are finding it harder to drive users to check out their website, and are having to spend more money to make it happen, compared to a year ago.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7c788159134f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce962695173c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Organic traffic: Down 5.7% YoY\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2756b20a4810\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea6ac7e6be36\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Paid traffic: Up 0.4% YoY\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"06704b9a5928\",\"_type\":\"block\",\"children\":[{\"_key\":\"c8261544c51d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Digital ad spending: Up 13.2% YoY\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5c90345bcea9\",\"_type\":\"block\",\"children\":[{\"_key\":\"06d1f6dc5996\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cost per web visit: Up 9% YoY\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77a0024c854c\",\"_type\":\"block\",\"children\":[{\"_key\":\"0383be8ffbde\",\"_type\":\"span\",\"marks\":[],\"text\":\"The picture is similar once visitors are on your site. Contentsquare uses a metric called “consumption” to measure various web engagement factors (including number of pages visited, time on site, and scroll depth). They reported the consumption rate declined 6.5% year over year, signaling an across-the-board challenge for marketers looking to pull in new users and keep them engaged. The numbers were even tougher when it came to paid users: Contentsquare found that the conversion rate was approximately 31% lower for users who came in via paid traffic versus organic. That means that brands who attempted to respond to the decline in organic traffic by upping their paid campaigns likely saw a higher percentage of those costly users slip away.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0ae2b7828a14\",\"_type\":\"block\",\"children\":[{\"_key\":\"c8c122418441\",\"_type\":\"span\",\"marks\":[],\"text\":\"Given these drops in acquisition and engagement numbers, it’s perhaps not surprising that the report found that retention rates also took a hit, with 30-day retention declining 7% year over year.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e9cf094318bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"c43e0e468c06\",\"_type\":\"span\",\"marks\":[],\"text\":\"However, the situation wasn’t uniformly bleak: Contentsquare identified a subset of brands that had managed to operate so-called “high-retention sites” that performed significantly better than the average website. On average, these sites saw 18% more page views per visit, demonstrating stronger stickiness and reminding marketers that even a challenging landscape can be overcome with the right approach.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c5eedb3c7e5c\",\"_type\":\"block\",\"children\":[{\"_key\":\"58df6f504819\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How brands can respond: Lean into in-product channels to boost performance\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e05e0b462185\",\"_type\":\"block\",\"children\":[{\"_key\":\"a5b68e5a857a\",\"_type\":\"span\",\"marks\":[],\"text\":\"There’s no single way to improve your marketing performance. Depending on your region, your industry, your business model, and your own unique customer base, different tools and tactics can have different efficacies. Smart brands know that embracing a culture of thoughtful experimentation can go a long way to finding approaches that fit their specific needs. At the same time, there are things you can do that are associated with stronger results across a range of different metrics and KPIs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e3dc5e7ba834\",\"_type\":\"block\",\"children\":[{\"_key\":\"bda3cef12936\",\"_type\":\"span\",\"marks\":[],\"text\":\"According to the Braze \"},{\"_key\":\"2a5837cd94ca\",\"_type\":\"span\",\"marks\":[\"bd29e0c26ee4\"],\"text\":\"2025 Global Customer Engagement Review\"},{\"_key\":\"9391fc0bb57e\",\"_type\":\"span\",\"marks\":[],\"text\":\" (CER), one of those things is surprisingly simple and something you likely already have access to—but may not be using to its full potential. That strategy? 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And taking advantage of these channels, which allow marketers to curate and shape the user experience and journey within an app or website, had a broad-based positive impact on customer engagement:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b63b867b51ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"3edd0560b608\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands that sent in-app messages to users as part of their messaging mix saw 140% more sessions, 51% lower average user lifetimes, and drove 60% more purchases per user\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66462e372e1d\",\"_type\":\"block\",\"children\":[{\"_key\":\"40139b64f41d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands that used Content Cards as part of their messaging mix saw 144% more sessions, 85% longer average user lifetimes, and drove 138% more purchases per user\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"779fa29ef80f\",\"_type\":\"block\",\"children\":[{\"_key\":\"02d42c74d474\",\"_type\":\"span\",\"marks\":[],\"text\":\"In a world where engaging and retaining users is only getting harder and more expensive, in-product channels like Content Cards provide an opportunity to turn the tide and do it without requiring significant new costs or extensive engineering support.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"07c4e6d79697\",\"_type\":\"block\",\"children\":[{\"_key\":\"145755dc091e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3edbea73d539\",\"_type\":\"block\",\"children\":[{\"_key\":\"4df5f4c3fdac\",\"_type\":\"span\",\"marks\":[],\"text\":\"In-product channels aren’t the only tool in your tool belt. 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