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height="20" role="img" aria-label="atom-01"><use href="/icons/sprites.svg#atom-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">A Plataforma Braze</span><span class="text-sm font-normal text-gray-600">Todos os seus dados, canais e necessidades de orquestração em uma única plataforma.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/product"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="settings-01"><use href="/icons/sprites.svg#settings-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Como Funciona</span><span class="text-sm font-normal text-gray-600">Um detalhamento de nossa pilha de tecnologia verticalmente integrada.</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Varejo e e-Commerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Serviços Financeiros</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Turismo</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mídia e Entretenimento</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Delivery</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Restaurantes</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze Para</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engenheiros</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/pt-br/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee while looking at a laptop computer ." loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">Análise Global de Engajamento do Cliente de 2025</span><span class="text-md font-normal text-gray-600">Em nossa quinta Análise Global do Engajamento do Cliente, estamos examinando as principais tendências emergentes para os profissionais de marketing em 2025.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Parceiros<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Parceiros" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Parceiros"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore e conecte-se com nossos parceiros confiáveis de tecnologia ou soluções</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Soluções</span><span class="text-sm font-normal text-gray-600">Descubra nossas parcerias com as principais agências, consultorias e integradores de sistemas do mundo</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Tecnologia</span><span class="text-sm font-normal text-gray-600">Conheça nossas mais de 140 integrações de parceiros de tecnologia.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Materiais<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Materiais" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Materiais"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Veja</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Hub de Materiais</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Casos de Sucesso</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Guias e Relatórios</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Vídeos (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Eventos e Webinars</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/pt-br"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">Documentação para o Usuário</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Cresça</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire Customer Community (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Champion (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certificação</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Suporte</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Visão Geral do Suporte</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Profissionais da Braze</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Planos de Sucesso da Braze</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Empresa<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Empresa" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Empresa"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Sobre Nós</span><span class="text-sm font-normal text-gray-600">Saiba como a Braze se tornou a principal plataforma de engajamento do cliente.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Relações com Investidores (EN)</span><span class="text-sm font-normal text-gray-600">Receba as últimas notícias, números e resultados financeiros.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Carreiras (EN)</span><span class="text-sm font-normal text-gray-600">Descubra vagas de emprego e por que as pessoas adoram trabalhar na Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">Explore nossos dados ambientais, sociais e de governança corporativa.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Notícias (EN)</span><span class="text-sm font-normal text-gray-600">Saiba mais sobre os últimos acontecimentos no Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Jurídicos (EN)</span><span class="text-sm font-normal text-gray-600">Obtenha informações sobre nossos termos legais, políticas, conformidade e muito mais.</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">Está procurando por outra coisa?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/pt-br/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>Fale Conosco!</a></div></div></li></ul><a aria-label="Pesquisar" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/pt-br/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&>svg:last-child]:ml-1 [&>svg:last-child]:rotate-0 [&>svg:last-child]:transition-all" aria-expanded="false" 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before:bg-gradient-case-hero before:h-[80%]"><div class="container relative z-10 flex flex-col gap-spacing-4xl py-6 md:gap-spacing-6xl md:pb-20"><div class="flex gap-1 text-xs"><a aria-label="Link to resources" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/pt-br/resources">Recursos</a><span class="text-white text-md">/</span><a aria-label="Link to customers" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/pt-br/customers">Estudos de caso</a><span class="text-white text-md">/</span><a aria-label="Link to rappi case study" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/pt-br/customers/rappi-case-study">Rappi reativa usuári...</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Recursos","item":"https://www.braze.com/pt-br/resources"},{"@type":"ListItem","position":2,"name":"Estudos de caso","item":"https://www.braze.com/pt-br/customers"},{"@type":"ListItem","position":3,"name":"Rappi reativa usuári...","item":"https://www.braze.com/pt-br/customers/rappi-case-study"}]}</script><div class="flex flex-col gap-6 pb-6 md:flex-row"><div class="flex shrink-0 grow basis-1/2 flex-col gap-8"><p class="flex gap-3 text-xs font-bold text-white"><span>4 leitura mínima</span></p><h1 class="text-display-md font-bold text-white">Rappi reativa usuários inativos e aumenta compras com WhatsApp</h1><div class="grid grid-cols-1 flex-col gap-[18px] rounded-xl border border-white/[0.08] px-5 py-4 sm:grid-cols-3 sm:flex-row"><div class="flex flex-col gap-1"><span class="text-sm font-bold text-white">Use Case</span><span class="text-sm text-white">Redução de churn</span></div><div class="flex flex-col gap-1"><span class="text-sm font-bold text-white">Topics</span><span class="text-sm text-white">Braze Alloys</span><span class="text-sm text-white">Conversões</span></div><div class="flex flex-col gap-1"><span class="text-sm font-bold text-white">Industry</span><span class="text-sm text-white">Delivery</span></div><div class="flex flex-col gap-1"><span class="text-sm font-bold text-white">Product</span><span class="text-sm text-white">WhatsApp</span></div></div></div><div class="flex max-h-[310px] shrink-0 grow basis-1/2 rounded-xl bg-gradient-case-hero"><img alt="Rappi reativa usuários inativos e aumenta compras com WhatsApp" loading="lazy" width="640" height="400" decoding="async" data-nimg="1" class="aspect-ratio rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fddf454ae2e46af1d3307c4ac8ba525cad3d5709c-900x1220.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fddf454ae2e46af1d3307c4ac8ba525cad3d5709c-900x1220.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fddf454ae2e46af1d3307c4ac8ba525cad3d5709c-900x1220.png&w=1920&q=75"/></div></div><div class="mt-2 flex flex-col gap-8 rounded-xl border border-white bg-white/[.85] p-10 backdrop-blur-[24px] md:flex-row shadow-card"><div class="flex flex-col gap-3 shrink-0 grow basis-0"><div class="mb-2 flex size-10 items-center justify-center overflow-hidden rounded-full bg-warning-500 text-white"><svg width="24" height="24" role="img" aria-label="alert-triangle"><use href="/icons/sprites.svg#alert-triangle"></use></svg></div><span class="text-xl font-bold text-gray-900">Problema</span><p class="text-sm text-gray-600">A Rappi precisava de um canal fora do produto mais eficaz para alcançar diretamente seu público, incentivando usuários inativos a comprar novamente e impulsionando usuários ativos a realizarem mais compras ao longo do tempo.</p></div><div class="flex flex-col gap-3 shrink-0 grow basis-0"><div class="mb-2 flex size-10 items-center justify-center overflow-hidden rounded-full bg-warning-500 text-white"><svg width="24" height="24" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><span class="text-xl font-bold text-gray-900">Estratégia</span><p class="text-sm text-gray-600">Com a Braze, a Rappi conseguiu expandir suas estratégias existentes para o WhatsApp, reativando usuários inativos e incentivando mais compras de usuários ativos por meio de ofertas personalizadas e segmentadas.</p></div><div class="flex flex-col gap-3 shrink-0 grow basis-0"><div class="mb-2 flex size-10 items-center justify-center overflow-hidden rounded-full bg-warning-500 text-white"><svg width="24" height="24" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><span class="text-xl font-bold text-gray-900">Resultados</span><p class="text-sm text-gray-600">A alta taxa de adoção do WhatsApp na região deu à Rappi a oportunidade de engajar clientes com mensagens de valor em um canal que eles já utilizam. A campanha recente da Rappi no WhatsApp gerou um aumento de 80% nas compras em comparação com o grupo de controle, que recebeu as mesmas ofertas apenas por notificação por push e e-mail.</p></div></div></div></div><div class="container pb-10 md:pb-24"><div class="flex flex-col gap-8 md:flex-row"><div class="w-full shrink-0 grow-0 basis-full md:w-[72px] md:basis-[72px]"><div class="flex gap-4 text-gray-500 md:sticky md:top-24 md:flex-col"><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="twitter-new"><use href="/icons/sprites.svg#twitter-new"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="linkedin"><use href="/icons/sprites.svg#linkedin"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="mailbox"><use href="/icons/sprites.svg#mailbox"></use></svg></div></div></div><div class="flex flex-col gap-6 rounded-xl bg-transparent md:hidden"><img alt="Rappi" loading="lazy" width="130" height="40" decoding="async" data-nimg="1" class="h-[50px] w-fit" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F18ee05f3dbf3b0ff7f6e238835add6f53f048223-835x363.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F18ee05f3dbf3b0ff7f6e238835add6f53f048223-835x363.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F18ee05f3dbf3b0ff7f6e238835add6f53f048223-835x363.png&w=384&q=75"/><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-semibold uppercase">INDUSTRY</h6><button type="button" class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700">Delivery</button></div><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-semibold uppercase">PRODUCTS USED</h6><div class="flex flex-col items-start gap-2 text-sm font-bold"><button type="button" class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700">WhatsApp</button></div></div></div><div class="flex shrink-0 grow basis-0 flex-col gap-12"><div class="p-8 rounded-xl border-gradient"><div class="flex flex-col gap-6"><h6 class="text-sm font-semibold uppercase text-gray-600">CONFIRA AS MÉTRICAS</h6><div class="flex flex-col gap-4 lg:flex-row"><div class="flex shrink-0 grow basis-0 flex-col gap-1"><h3 class="text-gradient-purple text-display-lg font-bold">80%</h3><p class="break-words text-md text-gray-600">aumento no número de usuários que fizeram uma compra</p></div><div class="flex shrink-0 grow basis-0 flex-col gap-1"><h3 class="text-gradient-purple text-display-lg font-bold">28%</h3><p class="break-words text-md text-gray-600">Aumento nos usuários reativados que compraram 1 vez em até 30 dias</p></div><div class="flex shrink-0 grow basis-0 flex-col gap-1"><h3 class="text-gradient-purple text-display-lg font-bold">43%</h3><p class="break-words text-md text-gray-600">Aumento nos usuários reativados que compraram 2 vezes ou mais em até 30 dias</p></div></div></div></div><div class="flex flex-col gap-6"><p>Fundada em 2015 em Bogotá, na Colômbia, como o primeiro “superapp” da América Latina, a plataforma de comércio digital Rappi hoje atende consumidores em nove países da região e em mais de 300 cidades. Nos bastidores está uma equipe de empreendedores de tecnologia dedicada a impulsionar o progresso econômico na região, com a crença de que o futuro da América Latina pode ser mais promissor com tecnologia que conecta pessoas a soluções. Com a Rappi, os usuários podem contratar entregadores para uma variedade de tarefas, desde compras de supermercado (e entregas de comida ou medicamentos) até esperar em filas para lançamentos de produtos — e muito mais. Nas próprias palavras da Rappi: “com a Rappi, os clientes acessam um ecossistema vibrante de bens e serviços, empreendedores expandem seus negócios e as pessoas podem converter tempo em renda flexível.”</p><p>Esse pioneiro dos serviços sob demanda recorreu à Braze para alcançar melhor cada usuário no momento certo, no canal certo, com <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /effective-marketing-personalization-strategies" href="/resources/articles/effective-marketing-personalization-strategies">conteúdo</a> personalizado e relevante para o negócio. <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /customer-engagement-guide" href="/pt-br/resources/articles/customer-engagement-guide">O engajamento do cliente</a> é essencial para manter a Rappi no topo das preferências dos usuários no dia a dia e para fortalecer a experiência com a marca, <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources reports-and-guides: /creating-customer-loyalty-through-personalized-experiences" href="/resources/reports-and-guides/creating-customer-loyalty-through-personalized-experiences">construindo, em última instância, lealdade do cliente</a>.</p><p>O valor que a Rappi obtém do engajamento depende da etapa em que o usuário se encontra. Para novos usuários que baixaram o app recentemente, é importante mostrar o valor dos serviços da Rappi. Depois disso, o foco está na retenção, usando uma estratégia multicanal para entregar as melhores ofertas diretamente nos dispositivos móveis e caixas de entrada dos clientes. No fim das contas, tudo o que fazem está voltado a fortalecer os relacionamentos com os clientes, para que a Rappi se torne um serviço altamente valorizado entre seus usuários e em todo o ecossistema que atende.</p><h2 id="h-23f47f906866" class="my-4 text-gray-900 lg:text-display-lg"><strong>Rappi expande sua estratégia de retenção e recuperação para incluir o WhatsApp</strong></h2><p>A equipe da Rappi observou que, com <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /braze-canvas-flow-spotlight" href="/resources/articles/braze-canvas-flow-spotlight">Canvas Flow da Braze</a>, nossa ferramenta de orquestração de jornadas, foi possível automatizar fluxos sofisticados de usuários e ganhar eficiência operacional entre as equipes. Com todos os canais de marketing e dados reunidos em um só lugar, e com a possibilidade de segmentar públicos facilmente dentro da plataforma Braze, a empresa acelerou seus processos e liberou tempo para outras iniciativas.</p><p>Para essas jornadas, a Rappi usa uma combinação de <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources reports-and-guides: /push-notifications" href="/resources/reports-and-guides/push-notifications">notificações por push</a>, <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /how-to-send-more-effective-in-app-messages" href="/resources/articles/how-to-send-more-effective-in-app-messages">mensagens no app</a> e <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources reports-and-guides: /braze-email-inspiration-guide" href="/pt-br/resources/reports-and-guides/braze-email-inspiration-guide">e-mail</a>. Tendo adicionado o <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /product/whatsapp" href="/pt-br/product/whatsapp">WhatsApp</a> ao seu mix de canais recentemente, a Rappi está expandindo sua estratégia nesse canal para gerar resultados ainda mais sólidos. No passado, o WhatsApp era usado principalmente para aquisição em conexão com o programa de assinaturas. Agora, com um plano de engajamento e retenção estruturado, a Rappi quer usar a Braze para enviar as melhores ofertas disponíveis para cada usuário com base em seus dados. O objetivo da Rappi? Ser estratégica em sua abordagem para gerar resultados enquanto otimiza os gastos de marketing.</p><p>Para isso, a empresa primeiro dividiu suas audiências em dois segmentos — Ativos (usuários ativos) e Reativação (usuários inativos) — e definiu metas específicas para cada grupo.</p><img alt="celular com um hambúrguer na tela e o texto 50% off" loading="lazy" width="800" height="600" decoding="async" data-nimg="1" class="w-auto max-w-full self-start overflow-hidden rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fae10adefa79d96874b353d71cfd883841855e621-2400x1200.png&w=828&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fae10adefa79d96874b353d71cfd883841855e621-2400x1200.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fae10adefa79d96874b353d71cfd883841855e621-2400x1200.png&w=1920&q=75"/><p>Tão importante quanto: a Rappi queria fazer isso de forma rápida. Com a Braze, a equipe conseguiu criar modelos de campanha no WhatsApp Manager e depois integrá-los na Braze para personalizar o conteúdo da campanha para cada usuário e direcionar o envio a cada segmento.</p><div class="relative flex flex-col justify-center gap-6 overflow-hidden rounded-xl border border-[#C9C4FF] bg-[#FBFAFE] p-4"><blockquote class="font-aribauGrotesk text-lg text-gray-900"><p>A Braze nos permite alcançar o usuário no momento certo, com o canal certo e com conteúdo personalizado e relevante. Além disso, todos os parceiros de tecnologia disponíveis são uma grande ajuda para a orquestração.</p></blockquote><div class="flex items-center gap-3"><h3 class="text-md font-bold text-gray-900">Juan Fiore</h3><div class="h-4 w-[1px] border-r border-[#EAECF0]"></div><p class="text-sm font-normal text-gray-600">gerente de automação de CRM, Rappi</p></div></div><h2 id="h-06a73298ccb0" class="my-4 text-gray-900 lg:text-display-lg"><strong>Resultados da Rappi: Engajamento estratégico no WhatsApp impulsiona compras</strong></h2><p>Para medir a performance da campanha no WhatsApp, a equipe da Rappi analisou o comportamento de compra de cada grupo no mês seguinte ao disparo. O grupo de usuários ativos (Ativos) registrou uma taxa de leitura de 71%, enquanto o grupo de usuários inativos (Reativação) teve uma taxa de leitura de 67% — indicando que o WhatsApp foi um canal eficaz para alcançar esse público graças à sua taxa de abertura excepcional. No geral, a Rappi registrou um impressionante aumento de 80% nas compras em comparação com o grupo de controle no segmento Reativação — mesma audiência, mesmo valor, mesmo período, mas com a diferença de que um grupo recebeu a mensagem pelo WhatsApp além de notificação por push e e-mail.</p><h2 id="h-6cfb964c6f09" class="my-4 text-gray-900 lg:text-display-lg"><strong>Principais conclusões</strong></h2><ul><li class="mb-2 ml-10 list-disc">O WhatsApp é um canal pessoal com taxas de leitura incrivelmente altas — é onde as pessoas falam com amigos, familiares etc. Para a Rappi, isso significa que, ao usar o canal, precisam sempre entregar algo relevante e de valor.</li><li class="mb-2 ml-10 list-disc">O WhatsApp se mostra um canal fora do produto altamente eficaz para impulsionar compras e melhorar a retenção, aumentando tanto o valor do tempo de vida do cliente (LTV) quanto a probabilidade de que continuem escolhendo a marca por anos.</li></ul></div><hr class="border-gray-100 bg-gray-100"/><div class="flex flex-col gap-5"><h6 class="text-sm font-semibold uppercase text-gray-600">TÓPICOS EM DESTAQUE</h6><div class="flex flex-wrap gap-3 text-sm font-bold"><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" aria-label="Delivery search" href="/search?resource=Case Study&industry=Delivery">Delivery</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" aria-label="WhatsApp search" href="/search?resource=Case Study&productFeature=WhatsApp">WhatsApp</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" aria-label="Braze Alloys search" href="/search?resource=Case Study&topic=Braze%20Alloys">Braze Alloys</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" aria-label="Conversões search" href="/search?resource=Case Study&topic=Convers%C3%B5es">Conversões</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" aria-label="Redução de churn search" href="/search?resource=Case Study&useCase=Redu%C3%A7%C3%A3o%20de%20churn">Redução de churn</a></div></div></div><div class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-semibold uppercase">PARCERIAS ALLOYS</h6><a href="/partners/technology-partners/whatsapp"><img alt="company" loading="lazy" width="130" height="40" decoding="async" data-nimg="1" class="h-[30px] w-auto object-contain object-left" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F03166ee458a79954a7816ebef0cec831a897f43b-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F03166ee458a79954a7816ebef0cec831a897f43b-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F03166ee458a79954a7816ebef0cec831a897f43b-580x200.png&w=384&q=75"/></a></div><div class="hidden flex-col gap-6 rounded-xl bg-transparent sm:bg-gray-50 sm:p-6 md:flex"><img alt="company" loading="lazy" width="130" height="40" decoding="async" data-nimg="1" class="h-10 w-fit" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F18ee05f3dbf3b0ff7f6e238835add6f53f048223-835x363.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F18ee05f3dbf3b0ff7f6e238835add6f53f048223-835x363.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F18ee05f3dbf3b0ff7f6e238835add6f53f048223-835x363.png&w=384&q=75"/><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-bold uppercase">INDUSTRY</h6><span class="block text-left text-sm font-normal text-gray-700">Delivery</span></div><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-semibold uppercase">PRODUTOS USADOS</h6><div class="flex flex-col items-start gap-2 text-sm font-bold"><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/product/whatsapp">WhatsApp</a></div></div></div></div></div></div></div><div class="dark bg-gray-50"><div class="container py-10 lg:py-28"><div class="mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11"><div><h3 id="confira-mais-estudos-de-caso" class="mb-0 text-display-md md:text-display-lg font-extrabold">Confira mais estudos de caso</h3></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-gray-300 text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 bg-gray-300 !text-black mt-4 lg:mt-0" href="/pt-br/customers">Ver estudos de caso</a></div><ul class="lg:grid lg:grid-cols-3 lg:gap-8 lg:auto-rows-stagger"><li class="row-start-3 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/pt-br/customers/stori-case-study"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc25d45e6d0fb7161f052eb910412bc4e222f6878-900x1220.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc25d45e6d0fb7161f052eb910412bc4e222f6878-900x1220.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc25d45e6d0fb7161f052eb910412bc4e222f6878-900x1220.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Estudo de caso</span><span class="text-sm text-gray-500 font-extrabold">4<!-- --> leitura mínima</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">A Stori melhora a experiência dos clientes com mensagens interativas do WhatsApp</h3></div></a></li><li class="row-start-2 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/pt-br/customers/kfc-trinidad-and-tobago-case-study"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a sign up page for colonel 's club for kfc" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F39566fc414d1eeb9e0e340a294b48fde1e90a890-900x1220.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F39566fc414d1eeb9e0e340a294b48fde1e90a890-900x1220.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F39566fc414d1eeb9e0e340a294b48fde1e90a890-900x1220.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Estudo de caso</span><span class="text-sm text-gray-500 font-extrabold">6<!-- --> leitura mínima</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Como a KFC Trinidad e Tobago utiliza o Braze Canvas para gerar mais receita</h3></div></a></li><li class="row-start-1 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/pt-br/customers/american-dairy-queen-case-study"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa7b2b6f009858e1add3800e6b40aa57d05c10ce3-900x1220.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa7b2b6f009858e1add3800e6b40aa57d05c10ce3-900x1220.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa7b2b6f009858e1add3800e6b40aa57d05c10ce3-900x1220.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Estudo de caso</span><span class="text-sm text-gray-500 font-extrabold">4<!-- --> leitura mínima</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">A American Dairy Queen Corporation aumentou a receita em 138% dentro do CRM usando a campanha BLIZZARD Treat de US$ 0,85</h3></div></a></li></ul></div></div><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="hora-de-ser-um-profissional-de-marketing-melhor" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">É hora de ser um profissional de marketing melhor</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/pt-br/get-started">Começar a usar</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/pt-br/product">Veja como a Braze funciona</a></div></div></div></div></section></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Visão Geral</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Por que Braze?" href="/pt-br/value-of-braze">Por que Braze?</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Como Funciona" href="/pt-br/product/overview">Como Funciona</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="A Plataforma Braze" href="/pt-br/product">A Plataforma Braze</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Produto</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Plataforma de Dados da Braze" href="/pt-br/product/braze-data-platform">Plataforma de Dados da Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/pt-br/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Relatórios e Análises" href="/pt-br/product/reporting-analytics">Relatórios e Análises</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Orquestração de Jornada" href="/pt-br/product/journey-orchestration">Orquestração de Jornada</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Testes e Experimentos" href="/pt-br/product/testing-experimentation">Testes e Experimentos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Diferentes Canais de Mensagens" href="/pt-br/product/cross-channel-messaging">Diferentes Canais de Mensagens</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/pt-br/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about SMS" href="/pt-br/product/sms">SMS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/pt-br/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mensagens em Aplicativos" href="/pt-br/product/mobile-app-messaging">Mensagens em Aplicativos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mensagens Web" href="/pt-br/product/web-messaging">Mensagens Web</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Audience Sync de Mídia" href="/pt-br/product/audience-sync">Audience Sync de Mídia</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex 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Nas próprias palavras da Rappi: “com a Rappi, os clientes acessam um ecossistema vibrante de bens e serviços, empreendedores expandem seus negócios e as pessoas podem converter tempo em renda flexível.”\"]}],[\"$\",\"p\",null,{\"children\":[\"Esse pioneiro dos serviços sob demanda recorreu à Braze para alcançar melhor cada usuário no momento certo, no canal certo, com \",[\"$\",\"$L29\",null,{\"href\":\"/resources/articles/effective-marketing-personalization-strategies\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /effective-marketing-personalization-strategies\",\"children\":[\"conteúdo\"]}],\" personalizado e relevante para o negócio. \",[\"$\",\"$L29\",null,{\"href\":\"/pt-br/resources/articles/customer-engagement-guide\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /customer-engagement-guide\",\"children\":[\"O engajamento do cliente\"]}],\" é essencial para manter a Rappi no topo das preferências dos usuários no dia a dia e para fortalecer a experiência com a marca, \",[\"$\",\"$L29\",null,{\"href\":\"/resources/reports-and-guides/creating-customer-loyalty-through-personalized-experiences\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources reports-and-guides: /creating-customer-loyalty-through-personalized-experiences\",\"children\":[\"construindo, em última instância, lealdade do cliente\"]}],\".\"]}],[\"$\",\"p\",null,{\"children\":[\"O valor que a Rappi obtém do engajamento depende da etapa em que o usuário se encontra. 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No fim das contas, tudo o que fazem está voltado a fortalecer os relacionamentos com os clientes, para que a Rappi se torne um serviço altamente valorizado entre seus usuários e em todo o ecossistema que atende.\"]}],[\"$\",\"h2\",null,{\"id\":\"h-23f47f906866\",\"className\":\"my-4 text-gray-900 lg:text-display-lg\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Rappi expande sua estratégia de retenção e recuperação para incluir o WhatsApp\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"A equipe da Rappi observou que, com \",[\"$\",\"$L29\",null,{\"href\":\"/resources/articles/braze-canvas-flow-spotlight\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /braze-canvas-flow-spotlight\",\"children\":[\"Canvas Flow da Braze\"]}],\", nossa ferramenta de orquestração de jornadas, foi possível automatizar fluxos sofisticados de usuários e ganhar eficiência operacional entre as equipes. 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