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text-lg">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mensagens em Aplicativos</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="server-05"><use href="/icons/sprites.svg#server-05"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mensagens Web</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/audience-sync"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="sliders-02"><use href="/icons/sprites.svg#sliders-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Audience Sync de Mídia</span></div></a></li></ul></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F980] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 mr-2 xl:mr-0 rounded-md bg-gradient-icon text-white"><svg width="20" height="20" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">BrazeAI™</span><p class="text-md font-normal text-gray-600">Saiba como o BrazeAI™ está incorporado aos recursos em nossa plataforma.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/pt-br/product/brazeai">Saiba Mais</a></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/pt-br/product/overview"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="atom-01"><use href="/icons/sprites.svg#atom-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">A Plataforma Braze</span><span class="text-sm font-normal text-gray-600">Todos os seus dados, canais e necessidades de orquestração em uma única plataforma.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/product"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="settings-01"><use href="/icons/sprites.svg#settings-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Como Funciona</span><span class="text-sm font-normal text-gray-600">Um detalhamento de nossa pilha de tecnologia verticalmente integrada.</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Soluções<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solu--es" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Solu--es"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Indústrias</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Varejo e e-Commerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Serviços Financeiros</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Turismo</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mídia e Entretenimento</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Delivery</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Restaurantes</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze Para</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engenheiros</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/pt-br/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee while looking at a laptop computer ." loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">Análise Global de Engajamento do Cliente de 2025</span><span class="text-md font-normal text-gray-600">Em nossa quinta Análise Global do Engajamento do Cliente, estamos examinando as principais tendências emergentes para os profissionais de marketing em 2025.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Parceiros<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Parceiros" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Parceiros"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore e conecte-se com nossos parceiros confiáveis de tecnologia ou soluções</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Soluções</span><span class="text-sm font-normal text-gray-600">Descubra nossas parcerias com as principais agências, consultorias e integradores de sistemas do mundo</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Tecnologia</span><span class="text-sm font-normal text-gray-600">Conheça nossas mais de 140 integrações de parceiros de tecnologia.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Materiais<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Materiais" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Materiais"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Veja</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Hub de Materiais</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Casos de Sucesso</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Guias e Relatórios</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Vídeos (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Eventos e Webinars</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/pt-br"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">Documentação para o Usuário</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Cresça</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire Customer Community (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Champion (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certificação</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Suporte</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Visão Geral do Suporte</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Profissionais da Braze</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Planos de Sucesso da Braze</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Empresa<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Empresa" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Empresa"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Sobre Nós</span><span class="text-sm font-normal text-gray-600">Saiba como a Braze se tornou a principal plataforma de engajamento do cliente.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Relações com Investidores (EN)</span><span class="text-sm font-normal text-gray-600">Receba as últimas notícias, números e resultados financeiros.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Carreiras (EN)</span><span class="text-sm font-normal text-gray-600">Descubra vagas de emprego e por que as pessoas adoram trabalhar na Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">Explore nossos dados ambientais, sociais e de governança corporativa.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Notícias (EN)</span><span class="text-sm font-normal text-gray-600">Saiba mais sobre os últimos acontecimentos no Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Jurídicos (EN)</span><span class="text-sm font-normal text-gray-600">Obtenha informações sobre nossos termos legais, políticas, conformidade e muito mais.</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">Está procurando por outra coisa?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/pt-br/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>Fale Conosco!</a></div></div></li></ul><a aria-label="Pesquisar" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/pt-br/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&>svg:last-child]:ml-1 [&>svg:last-child]:rotate-0 [&>svg:last-child]:transition-all" aria-expanded="false" 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shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/pt-br/get-started">Contato</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to technology partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/pt-br/partners/technology-partners">Parceiros</a><span class="text-white text-md">/</span><a aria-label="Link to twilio" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/pt-br/partners/technology-partners/twilio">Twilio</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Parceiros","item":"https://www.braze.com/pt-br/partners/technology-partners"},{"@type":"ListItem","position":2,"name":"Twilio","item":"https://www.braze.com/pt-br/partners/technology-partners/twilio"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Twilio" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F283eb4bd9dbe1cb13e19f0e1714d05d2f2131fc7-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F283eb4bd9dbe1cb13e19f0e1714d05d2f2131fc7-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F283eb4bd9dbe1cb13e19f0e1714d05d2f2131fc7-580x200.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Twilio</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/pt-br/partners/search?partner=technology&type=Orquestra%C3%A7%C3%A3o+de+mensagens">Orquestração de mensagens</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a href="https://www.twilio.com/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">Acessar site do parceiro</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Parceiro verificado</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Tecnologia</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">Conheça a Twilio</h3><div class="flex flex-col gap-6"><p>A Twilio é uma plataforma que viabiliza experiências de comunicação por meio da integração de mensagens de texto, voz e vídeo diretamente nos seus apps.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">Como trabalhamos juntos</h3><div class="flex flex-col gap-6"><p>Com a Braze e o Twilio, profissionais de marketing conseguem criar experiências para diferentes canais com estratégias de SMS e e-mail em uma única solução robusta. Essa parceria permite que o programa de SMS e e-mail da sua marca funcione de forma coesa sem precisar de recursos técnicos, facilitando na hora de alcançar consumidores a cada estágio do ciclo de vida dos clientes com as experiências relevantes e personalizadas que eles tanto esperam.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Conteúdos relacionados</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/partners/search?partner=Technology&type=Data%20%26%20Analytics">Ver mais</a></div><div class="mb-10 flex flex-col sm:flex-row -mx-4"><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full sm:w-1/2 lg:w-1/3" aria-label="O que é comunicação omnichannel? Características + exemplos" href="/pt-br/resources/articles/comunicacao-omnichannel"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="O que é comunicação omnichannel? Características + exemplos" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1ff043ad9d143123f4e7937b2799df02751ed646-640x360.webp&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1ff043ad9d143123f4e7937b2799df02751ed646-640x360.webp&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1ff043ad9d143123f4e7937b2799df02751ed646-640x360.webp&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">6<!-- --> leitura mínima</span></div><h4 class="text-display-xs font-bold">O que é comunicação omnichannel? Características + exemplos</h4><span class="text-sm font-bold text-gray-500">30 de janeiro de 2026</span></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full sm:w-1/2 lg:w-1/3" aria-label="Plataforma de dados da Braze: o que é + aplicação no marketing" href="/pt-br/resources/articles/plataforma-de-dados-da-braze"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Plataforma de dados da Braze: o que é + aplicação no marketing" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3d4506b761da20bcec3f4f7a368a702bf6f98808-1200x800.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3d4506b761da20bcec3f4f7a368a702bf6f98808-1200x800.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3d4506b761da20bcec3f4f7a368a702bf6f98808-1200x800.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">10<!-- --> leitura mínima</span></div><h4 class="text-display-xs font-bold">Plataforma de dados da Braze: o que é + aplicação no marketing</h4><span class="text-sm font-bold text-gray-500">11 de julho de 2024</span></div></div></a></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Molde o futuro do engajamento do cliente conosco</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Agregue um diferencial aos seus produtos e serviços</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Faça parte de uma comunidade global de inovação</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tenha acesso a treinamentos, certificações, marketing e apoio a programas de vendas</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Faça parte do nosso ecossistema aberto de tecnologia</h4><p>Nossa plataforma foi projetada para possibilitar integrações fáceis e flexíveis, para que você possa criar soluções que resolvam os desafios dos clientes e acelerem a expansão dos negócios.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/pt-br/partners/become-a-braze-technology-partner">Seja um parceiro de tecnologia</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Faça parte da nossa rede global de serviços</h4><p>Agências, consultores e integradores de sistemas que criam serviços robustos com a Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/pt-br/partners/become-a-braze-solutions-partner">Seja um parceiro de soluções</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="hora-de-ser-um-profissional-de-marketing-melhor" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">É hora de ser um profissional de marketing melhor</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/pt-br/get-started">Começar a usar</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/pt-br/product">Veja como a Braze funciona</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] 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text-gray-900 hover:text-primary-100" aria-label="Como Funciona" href="/pt-br/product/overview">Como Funciona</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="A Plataforma Braze" href="/pt-br/product">A Plataforma Braze</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Produto</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Plataforma de Dados da Braze" href="/pt-br/product/braze-data-platform">Plataforma de Dados da Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/pt-br/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Relatórios e Análises" href="/pt-br/product/reporting-analytics">Relatórios e Análises</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Orquestração de Jornada" href="/pt-br/product/journey-orchestration">Orquestração de Jornada</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Testes e Experimentos" href="/pt-br/product/testing-experimentation">Testes e Experimentos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Diferentes Canais de Mensagens" href="/pt-br/product/cross-channel-messaging">Diferentes Canais de Mensagens</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/pt-br/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about SMS" href="/pt-br/product/sms">SMS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/pt-br/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mensagens em Aplicativos" href="/pt-br/product/mobile-app-messaging">Mensagens em Aplicativos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mensagens Web" href="/pt-br/product/web-messaging">Mensagens Web</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Audience Sync de Mídia" href="/pt-br/product/audience-sync">Audience Sync de Mídia</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Soluções</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Varejo e e-commerce" href="/pt-br/solutions/retail-and-ecommerce">Varejo e e-commerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Serviços Financeiros" href="/pt-br/solutions/financial-services">Serviços Financeiros</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Turismo" href="/pt-br/solutions/travel-hospitality">Turismo</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mídia e Entretenimento" href="/pt-br/solutions/media-entertainment">Mídia e Entretenimento</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Delivery" href="/pt-br/solutions/on-demand">Delivery</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Restaurantes" href="/pt-br/solutions/qsr">Restaurantes</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze para Engenheiros" href="/pt-br/braze-for-engineering">Braze para Engenheiros</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Empresa</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Sobre Nós" href="/pt-br/company">Sobre Nós</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Carreiras (EN)" href="https://www.braze.com/company/careers">Carreiras (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Notícias (EN)" href="/company/news">Notícias (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Relações com Investidores (EN)" href="https://investors.braze.com/overview/default.aspx">Relações com Investidores (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="ESG (EN)" href="https://esg.braze.com/overview/default.aspx">ESG (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Serviços Jurídicos (EN)" href="/pt-br/company/legal">Serviços Jurídicos (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Entre em Contato e Endereços" href="/pt-br/company/contact">Entre em Contato e Endereços</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 " aria-label="Materiais" href="/pt-br/resources">Materiais</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Casos de Sucesso" href="/pt-br/customers">Casos de Sucesso</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Blog" href="/pt-br/resources/articles">Blog</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Guias e Relatórios" href="/pt-br/resources/reports-and-guides">Guias e Relatórios</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Vídeos (EN)" href="/resources/videos">Vídeos (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Eventos e Webinars" href="/pt-br/resources/webinars-and-events">Eventos e Webinars</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learning" href="https://learning.braze.com/page/pt-br">Learning</a></div><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 mt-6" aria-label="Documentação" href="/docs-pt-br">Documentação</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Documentação da Braze" href="https://www.braze.com/docs/pt-br">Documentação da Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Guia do Usuário" href="/docs/pt-br/user_guide/introduction">Guia do Usuário</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Guia do Desenvolvedor" href="/docs/pt-br/developer_guide/home">Guia do Desenvolvedor</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Parceiros</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Alloys: Todos os Parceiros" href="/pt-br/partners">Braze Alloys: Todos os Parceiros</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Portal de Parceiros (EN)" href="http://partner.braze.com/">Portal de Parceiros (EN)</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Relatórios Selecionados</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Relatório de Engajamento do Cliente 2025" href="/pt-br/resources/reports-and-guides/global-customer-engagement-review">Relatório de Engajamento do Cliente 2025</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Suporte</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Visão Geral de Suporte" href="/pt-br/success">Visão Geral de Suporte</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Serviços Profissionais da Braze" href="/pt-br/customer-support-services">Serviços Profissionais da Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Planos de Sucesso da Braze" href="/pt-br/customer-success">Planos de Sucesso da Braze</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Links Úteis</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Login" href="https://dashboard.braze.com/sign_in">Login</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Status do Sistema (EN)" href="https://braze.statuspage.io/">Status do Sistema (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Suporte Técnico" href="https://braze.com/docs/pt-br/user_guide/administrative/access_braze/support">Suporte Técnico</a></div></div></div></div><div class="flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4"><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">© <!-- -->2026<!-- --> Braze</div><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">Todos os direitos reservados</div><div class="text-xs font-normal md:border-r md:border-gray-500 md:pr-4"><button id="ot-sdk-btn" type="button" class="ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300" style="font:inherit">Cookies</button></div><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/pt-br/company/legal/privacy">Política de Privacidade</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" 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Continue a leitura e conheça os demais pilares dessa estratégia.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f430ba25022e\",\"_type\":\"block\",\"children\":[{\"_key\":\"8053d264064d\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db9d54c90a65\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7684864c0ec\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são as principais características da comunicação omnichannel?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c17e994d2b20\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f2e5ac43f72\",\"_type\":\"span\",\"marks\":[],\"text\":\"Uma estratégia omnicanal eficaz apoia-se nos seguintes pilares:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d7b845e131b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"da442212fb60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"integração de canais\"},{\"_key\":\"42158617fab8\",\"_type\":\"span\",\"marks\":[],\"text\":\": unifica 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satisfação;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73f97377a293\",\"_type\":\"block\",\"children\":[{\"_key\":\"26cb9188d047\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"análises completas\"},{\"_key\":\"5bd82972cc5b\",\"_type\":\"span\",\"marks\":[],\"text\":\": centraliza dados e gera relatórios que orientam melhorias operacionais;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e889446fc65a\",\"_type\":\"block\",\"children\":[{\"_key\":\"71c998319607\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"atendimento em tempo real\"},{\"_key\":\"8193751fb3a2\",\"_type\":\"span\",\"marks\":[],\"text\":\": combina autoatendimento com equipe humana para suporte contínuo.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73be62b23ef1\",\"_type\":\"block\",\"children\":[{\"_key\":\"a58e34586eaa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para fortalecer as características originais, o futuro do omnichannel aponta para a incorporação de tecnologias capazes de criar uma experiência contínua para o cliente, como a inteligência artificial, que auxilia na automação e na \"},{\"_key\":\"d5abb6facd4c\",\"_type\":\"span\",\"marks\":[\"20fa79236345\"],\"text\":\"personalização\"},{\"_key\":\"af018869aeaf\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"20fa79236345\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"6f22ec12-4e3b-4343-86b4-0dd1411e0ddc\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"7abfe84abf1b\",\"_type\":\"block\",\"children\":[{\"_key\":\"e589cc555f8f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ferramentas de IA generativa, como chatbots e assistentes virtuais, evoluirão para lidar com perguntas frequentes e oferecer suporte individualizado em diferentes plataformas, o que permite que agentes humanos se dediquem a solicitações mais complexas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2a3dc8e8e6dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"969b581db49b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além disso, os recursos baseados em voz podem se popularizar ainda mais, fato que exigirá a reformulação de estratégias e comandos para adequação ao comportamento do público.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a2c3602f7060\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b0228eeda4a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Segundo as projeções da plataforma \"},{\"_key\":\"af1aedcd921c\",\"_type\":\"span\",\"marks\":[\"9aabbbea8285\"],\"text\":\"Statista\"},{\"_key\":\"b471ff75d2cd\",\"_type\":\"span\",\"marks\":[],\"text\":\", o valor de mercado da IA para marketing deverá ultrapassar US$ 107,5 bilhões até 2028.\"}],\"markDefs\":[{\"_key\":\"9aabbbea8285\",\"_type\":\"link\",\"href\":\"https://www.statista.com/statistics/1293758/ai-marketing-revenue-worldwide/\"}],\"style\":\"normal\"},{\"_key\":\"bacb5936895e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec59c1832d10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Agora que você conhece as principais características da comunicação omnichannel, entenda as diferenças dessa estratégia para as abordagens multichannel e cross-channel, fundamentais.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0ab862e38241\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad1ba9afdad8\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8f00f4350080\",\"_type\":\"block\",\"children\":[{\"_key\":\"81cb60eeb12c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leia também\"},{\"_key\":\"cb5782978057\",\"_type\":\"span\",\"marks\":[],\"text\":\": \"},{\"_key\":\"91bb0c142950\",\"_type\":\"span\",\"marks\":[\"a719385ebb0a\"],\"text\":\"IA para marketing: aplicações, 5 exemplos e benefícios\"}],\"markDefs\":[{\"_key\":\"a719385ebb0a\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"01d377f0-0983-472f-881c-30648efc3d3b\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"0d7caea6e507\",\"_type\":\"block\",\"children\":[{\"_key\":\"7a6e2bb44d2f\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b0e325559601\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1770ca8dcf6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Qual a diferença entre comunicação omnichannel e comunicação multichannel?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"680bf67b1d8c\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a0905b430d8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A diferença está na integração\"},{\"_key\":\"23516a7dfa5d\",\"_type\":\"span\",\"marks\":[],\"text\":\". No omnichannel, os canais atuam de forma conectada, o que sustenta uma experiência contínua, coerente e adaptada ao contexto do cliente. Na abordagem multichannel, vários pontos de contato estão disponíveis, porém sem conexão entre eles, o que impede a alternância sem perda de informações.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"70c572f3fe37\",\"_type\":\"block\",\"children\":[{\"_key\":\"9256c8b50ca1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Assim, o suporte multicanal representa a \"},{\"_key\":\"ff300e2f87ec\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"presença em diversos ambientes\"},{\"_key\":\"8e62edf00674\",\"_type\":\"span\",\"marks\":[],\"text\":\", acompanhando os locais utilizados pelo público.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5704c46e06f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"e68c44fa80c3\",\"_type\":\"span\",\"marks\":[],\"text\":\"A abordagem omnicanal amplia a proposta ao criar uma \"},{\"_key\":\"7b9703e47941\",\"_type\":\"span\",\"marks\":[\"strong\",\"df1affe1c022\"],\"text\":\"jornada do cliente\"},{\"_key\":\"d5568d16d04e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" unificada\"},{\"_key\":\"98876e94bde9\",\"_type\":\"span\",\"marks\":[],\"text\":\", o que permite transições naturais e mantém o histórico em toda a trajetória do cliente.\"}],\"markDefs\":[{\"_key\":\"df1affe1c022\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"1a8177bc-42eb-4306-9992-5c945f5bb72b\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"b520b3f79a40\",\"_type\":\"block\",\"children\":[{\"_key\":\"13aab8ccd8aa\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e613deaebe1b\",\"_type\":\"block\",\"children\":[{\"_key\":\"e26ea4f66aa9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Qual a diferença entre comunicação omnichannel e comunicação cross-channel?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"36b255dc51ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"666e0c9b9dd7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A diferença está no nível de integração\"},{\"_key\":\"0625377a0ccd\",\"_type\":\"span\",\"marks\":[],\"text\":\". No modelo cross-channel, vários canais se conectam, porém, sem centralização plena dos dados, o que limita personalizações mais avançadas. A abordagem omnicanal, por sua vez, consolida informações em uma única estrutura, o que favorece experiências integradas e alinhadas ao contexto do cliente.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73f4b65bc799\",\"_type\":\"block\",\"children\":[{\"_key\":\"e3f6fbee600b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Em resumo, o cross-channel está uma etapa atrás da estratégia omnicanal. O foco recai sobre uma boa experiência de produto/serviço e jornada de compra, com canais conectados.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b76ade1a9ae7\",\"_type\":\"block\",\"children\":[{\"_key\":\"54bdf4348599\",\"_type\":\"span\",\"marks\":[],\"text\":\"Por exemplo, um cliente visualiza um anúncio nas redes sociais, pesquisa no site e conclui a compra online com retirada rápida na loja física.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f7433899cf0c\",\"_type\":\"block\",\"children\":[{\"_key\":\"e4093c592c5f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Na abordagem omnicanal, o cliente começa a compra no celular, inclui mais itens no computador e finaliza no dispositivo inicial. O sistema preserva o carrinho e o histórico em todos os pontos, o que sustenta a continuidade do processo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad2d68071d30\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4d4eaa3671b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Confira a seguir a tabela comparativa com as principais diferenças entre as três abordagens.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5b217ae4162c\",\"_type\":\"richImage\",\"alt\":\"Tabela comparativa das estratégias Multicanal, Cross-channel e Omnicanal em critérios como integração de canais, centralização de dados e experiência do cliente.\",\"asset\":{\"_ref\":\"image-0512622cf71c168c689f8a609058d4895f28a9cb-1216x992-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"eba186dd881e\",\"_type\":\"block\",\"children\":[{\"_key\":\"e84153a5ffc1\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b1e35ab45a5b\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d451612e03d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Confira no próximo tópico outro exemplo prático de comunicação omnichannel, que torna as diferenças ainda mais evidentes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f8cbab5720a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"250c07ca9e08\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66cd544872af\",\"_type\":\"block\",\"children\":[{\"_key\":\"4113a64bb74c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Exemplo prático de comunicação omnichannel\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"64b998a8c08a\",\"_type\":\"block\",\"children\":[{\"_key\":\"d99723392696\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para ilustrar uma jornada integrada, imagine que um cliente acesse o site da empresa pelo computador para realizar uma compra e adicione um produto ao carrinho, mas interrompa o processo antes da finalização.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"724ba5f7f307\",\"_type\":\"block\",\"children\":[{\"_key\":\"39c7db77f319\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao retomar a compra pelo aplicativo, o item permanece no carrinho. Diante de uma dúvida, o cliente recorre ao chatbot para obter auxílio.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8a8e0c492288\",\"_type\":\"block\",\"children\":[{\"_key\":\"4513270f0acc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como a resposta inicial não resolve a questão, o cliente solicita contato com um atendente por telefone. O agente visualiza o histórico da conversa no chat e orienta cada etapa até a conclusão da compra.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6798ae12fa5c\",\"_type\":\"block\",\"children\":[{\"_key\":\"bb0fb6a6ef55\",\"_type\":\"span\",\"marks\":[],\"text\":\"A abordagem omnicanal garante continuidade entre canais, elimina repetição de informações e fortalece a satisfação do cliente, seja em jornadas de compra ou de atendimento.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"efa11c650f39\",\"_type\":\"block\",\"children\":[{\"_key\":\"aef0cb20756b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leia também\"},{\"_key\":\"398c9b180de6\",\"_type\":\"span\",\"marks\":[],\"text\":\": \"},{\"_key\":\"70c99f7c9129\",\"_type\":\"span\",\"marks\":[\"52dbab48d2ed\"],\"text\":\"De e-mails a engajamento: a jornada da Kueski na comunicação entre canais\"}],\"markDefs\":[{\"_key\":\"52dbab48d2ed\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"4f098a74-e497-481d-808b-1ef98eae6375\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"cc42819e7cd2\",\"_type\":\"block\",\"children\":[{\"_key\":\"bdfe74a2d46a\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e959ead82db\",\"_type\":\"block\",\"children\":[{\"_key\":\"cec3a68f45b3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como escolher uma plataforma de engajamento do cliente omnichannel?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c44b74a151a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"0491fe8a6b92\",\"_type\":\"span\",\"marks\":[],\"text\":\"Uma plataforma de engajamento do cliente eficaz deve ser \"},{\"_key\":\"3cda6b0c16fa\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"simples de implementar, oferecer navegação intuitiva e permitir a criação de jornadas personalizadas\"},{\"_key\":\"25e3cf198a9d\",\"_type\":\"span\",\"marks\":[],\"text\":\" conforme o comportamento e as preferências do público. Também precisa incluir recursos avançados, como \"},{\"_key\":\"67cf952f6eac\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"inteligência artificial\"},{\"_key\":\"508a2cc00462\",\"_type\":\"span\",\"marks\":[],\"text\":\" aplicada à análise de dados, para elevar a precisão das estratégias.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e4b251141cce\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7bf0e3321dc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com o sistema da \"},{\"_key\":\"bd4fedb7ff55\",\"_type\":\"span\",\"marks\":[\"5c57995b07ca\",\"strong\"],\"text\":\"Braze\"},{\"_key\":\"895dc9d741f4\",\"_type\":\"span\",\"marks\":[],\"text\":\", sua empresa estrutura jornadas marcantes que entregam experiências coesas, precisas e alinhadas às necessidades do cliente.\"}],\"markDefs\":[{\"_key\":\"5c57995b07ca\",\"_type\":\"link\",\"href\":\"https://www.braze.com/pt-br\"}],\"style\":\"normal\"},{\"_key\":\"7b51a1e207c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"a29898d21c5a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para facilitar a construção dos fluxos, o sistema utiliza o modelo Canvas, que auxilia as equipes a visualizar caminhos, fazer ajustes rápidos e aplicar otimizações orientadas por IA.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eca94645e6c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"857ae6d50b39\",\"_type\":\"span\",\"marks\":[\"strong\",\"8f7283582b9a\"],\"text\":\"Solicite uma demonstração\"},{\"_key\":\"8f2e9d77d0e0\",\"_type\":\"span\",\"marks\":[],\"text\":\" da plataforma de orquestração de jornada omnichannel da Braze e ofereça experiências que fortalecem o relacionamento com seu público.\"}],\"markDefs\":[{\"_key\":\"8f7283582b9a\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"c383807d-1377-431f-b86f-94bacf465b78\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"ca7fb1bc94b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"90ca2c02077f\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f467e131e08c\",\"_type\":\"block\",\"children\":[{\"_key\":\"c270754f7aff\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a5579459606a\",\"_type\":\"block\",\"children\":[{\"_key\":\"21d5fb304480\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/1ff043ad9d143123f4e7937b2799df02751ed646-640x360.webp\",\"publishedDate\":\"2026-01-30T19:31:00.000Z\",\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1ff043ad9d143123f4e7937b2799df02751ed646-640x360-webp\",\"_type\":\"reference\"}},\"pageDescription\":\"Saiba o que é comunicação omnichannel, as principais características dessa estratégia e as diferenças de abordagens multichannel e cross-channel.\",\"pageTitle\":\"O que é comunicação omnichannel? Características + exemplos\",\"slug\":{\"_type\":\"slug\",\"current\":\"comunicacao-omnichannel\"}},\"title\":\"O que é comunicação omnichannel? Características + exemplos\"},{\"_id\":\"3d4c81a6-cd20-480f-9be7-1b2175d3121a\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"2912e03ddf32\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cd2edc6ec3e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Plataforma de dados da Braze: o que é + principais recursos\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b0d55cf57d42\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ccbc8a78134\",\"_type\":\"span\",\"marks\":[],\"text\":\"A consultoria \"},{\"_key\":\"822879a9c416\",\"_type\":\"span\",\"marks\":[\"695488bda49c\"],\"text\":\"Raconteur\"},{\"_key\":\"82d9a8ecb7b7\",\"_type\":\"span\",\"marks\":[],\"text\":\" estima que, até 2025, serão gerados 463 exabytes de dados por dia no mundo. Gerenciar e aproveitar esse enorme volume de informações é um desafio para qualquer marca, e é exatamente para resolver essa questão que existe a \"},{\"_key\":\"fa6ae853b082\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"plataforma de dados da Braze\"},{\"_key\":\"269bd5394a5f\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"695488bda49c\",\"_type\":\"link\",\"href\":\"https://www.weforum.org/stories/2019/04/how-much-data-is-generated-each-day-cf4bddf29f/\"}],\"style\":\"normal\"},{\"_key\":\"857ea621be8c\",\"_type\":\"block\",\"children\":[{\"_key\":\"bb74cc296b5a\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c02a66e2e9b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"dcc50ffdd4c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Desenvolvida para profissionais de marketing, a solução reúne um ecossistema completo de recursos e integrações com parceiros, o que permite unificar, organizar e ativar dados primários de forma estratégica.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1495a8822827\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae2b3e3e971e\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bdc2bf4d72c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"38abe4283dc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Assim, as marcas conseguem criar experiências personalizadas, engajar clientes em escala e fortalecer relacionamentos com os consumidores por meio do processamento de dados em tempo real.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b1265de16e10\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f3764163bbb\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"83aa0f01bd33\",\"_type\":\"block\",\"children\":[{\"_key\":\"c11ca3636fe2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Neste artigo, explicaremos como funciona a plataforma de dados da Braze, o que é um data warehouse e o papel de ferramentas como a Customer Data Platform (CDP), além dos benefícios de centralizar informações para campanhas mais eficientes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7e2e89918cb3\",\"_type\":\"block\",\"children\":[{\"_key\":\"be0143132feb\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5cf89872266f\",\"_type\":\"block\",\"children\":[{\"_key\":\"f77bc3ab0c53\",\"_type\":\"span\",\"marks\":[],\"text\":\"Boa leitura!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7f4fb3dd62a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0b663b4aded\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que é a plataforma de dados da Braze?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1dbe03fff614\",\"_type\":\"block\",\"children\":[{\"_key\":\"a429e28dd38e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A plataforma de dados da Braze é uma solução de análise em tempo real que centraliza informações, melhora a eficiência das campanhas e facilita a troca de insights entre equipes. As integrações estratégicas e os recursos avançados potencializam o engajamento dos clientes e os resultados no marketing digital.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5b19a7700ff4\",\"_type\":\"block\",\"children\":[{\"_key\":\"31ae4c909d74\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"35db0b5a2e5f\",\"_type\":\"block\",\"children\":[{\"_key\":\"497cad8665d3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Imagine uma marca prestes a lançar uma nova campanha. A equipe de marketing precisa acessar dados de clientes e produtos espalhados por diferentes sistemas, gerenciados por diferentes áreas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f8c9773c037\",\"_type\":\"block\",\"children\":[{\"_key\":\"876f4977b48c\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5641548d4f2f\",\"_type\":\"block\",\"children\":[{\"_key\":\"25718509aa37\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sem uma plataforma integrada, é necessário solicitar cada informação aos setores responsáveis, o que consome tempo e aumenta o risco de trabalhar com dados desatualizados.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bdd9b24c8ebc\",\"_type\":\"block\",\"children\":[{\"_key\":\"05d543576f6c\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eefdb7c5deae\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c0f872afd8a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Na plataforma de dados para \"},{\"_key\":\"b22898faa13c\",\"_type\":\"span\",\"marks\":[\"f76a461f864a\"],\"text\":\"engajamento de clientes\"},{\"_key\":\"455b255617d1\",\"_type\":\"span\",\"marks\":[],\"text\":\" da Braze, as integrações com tecnologias líderes garantem o \"},{\"_key\":\"ef814d951426\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"compartilhamento bidirecional\"},{\"_key\":\"a9200a766c4b\",\"_type\":\"span\",\"marks\":[],\"text\":\" de informações em tempo real, o que permite decisões rápidas e experiências personalizadas.\"}],\"markDefs\":[{\"_key\":\"f76a461f864a\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"6b1b40b3-c370-45e3-b089-059ece722604\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"c2ca69f351ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"e35ab82e9be7\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a46e5d056a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"7c429a3dff03\",\"_type\":\"span\",\"marks\":[],\"text\":\"Agora que você já conhece a função da plataforma de dados da Braze, é hora de entender o que é um data warehouse e como essa conexão pode aprimorar a gestão e o uso estratégico das informações.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bb2958c40832\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d5d1fdd9d11\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que é um data warehouse?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"058dfb222ea1\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e1d2fabd8f9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Um data warehouse é um repositório integrado que armazena informações históricas e atuais de diferentes fontes internas e externas de uma empresa. Esse tipo de sistema gera relatórios, análises e inteligência de negócios, o que permite identificar tendências, padrões e métricas essenciais para decisões estratégicas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"59a9abcadf12\",\"_type\":\"block\",\"children\":[{\"_key\":\"e1661f11e78b\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dac29432fd7f\",\"_type\":\"block\",\"children\":[{\"_key\":\"490ee58d6002\",\"_type\":\"span\",\"marks\":[],\"text\":\"A complexidade da organização e segmentação de dados torna desafiador para muitas empresas extrair insights que gerem experiências personalizadas e memoráveis para os clientes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e66a1470e70f\",\"_type\":\"block\",\"children\":[{\"_key\":\"16a48c917d3a\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ecb99bc61751\",\"_type\":\"block\",\"children\":[{\"_key\":\"0ee048fe002d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Em alguns casos, as barreiras técnicas dificultam o acesso. Em outros, o problema está na forma desorganizada e desconexa como os dados são estruturados no armazenamento interno.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"87763bae78a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c432254f88e\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eab0f63af6d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2cdc3aaa821\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para superar esses obstáculos e atingir as metas de marketing, as marcas podem adotar diferentes abordagens, alinhadas às suas necessidades e fluxos de trabalho.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2f032acd43fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"1181d0240622\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a4a855feab3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"5200073c0bda\",\"_type\":\"span\",\"marks\":[],\"text\":\"Uma alternativa é integrar diretamente um data warehouse na nuvem a uma plataforma de dados, como a Braze, para \"},{\"_key\":\"2ff12f6546c7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"otimizar o uso das tecnologias e reduzir os atrasos nos fluxos de informações\"},{\"_key\":\"b017098ed5ca\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6c2b8479287b\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5b9cdcb7e4d\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4c9350842256\",\"_type\":\"block\",\"children\":[{\"_key\":\"56438baf20b1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além do data warehouse, outro conceito estratégico para a gestão e distribuição de informações é entender exatamente o que é uma Customer Data Platform (CDP). Continue a leitura e veja como essa solução pode transformar o uso dos seus dados.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ba72fea7a9b\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0647b4ba559\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que é uma Customer Data Platform (CDP)?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d6b1c4d9bbeb\",\"_type\":\"block\",\"children\":[{\"_key\":\"343d28a80e0b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Uma Customer Data Platform (CDP) é um software que unifica dados de clientes ao coletar e integrar informações de várias fontes. Essa visão centralizada \"},{\"_key\":\"a738987e990c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"permite compreender o comportamento do consumidor, personalizar campanhas de marketing e oferecer experiências mais relevantes,\"},{\"_key\":\"20b93c1dcf19\",\"_type\":\"span\",\"marks\":[],\"text\":\" o que fortalece o relacionamento entre marcas e consumidores.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b7b8f3bec87d\",\"_type\":\"block\",\"children\":[{\"_key\":\"0cbf3b07fb04\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"33bd469273c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"25c315cbf365\",\"_type\":\"span\",\"marks\":[],\"text\":\"Na prática, uma CDP preenche a lacuna entre diferentes sistemas de informação, o que oferece uma visão completa e detalhada de cada cliente.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5f0d17b55c59\",\"_type\":\"block\",\"children\":[{\"_key\":\"32392645f1db\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"57ce64676585\",\"_type\":\"block\",\"children\":[{\"_key\":\"37e46ef32886\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quando precisam ir além do marketing, empresas integram a Braze a uma Customer Data Platform (CDP) para obter um panorama mais amplo, capaz de atender a demandas adicionais relacionadas ao uso estratégico das informações.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3980c9fe3412\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb44d930e886\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"429136d79be9\",\"_type\":\"block\",\"children\":[{\"_key\":\"0dd5fedb08fc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Compreender esses conceitos é essencial para o sucesso no processamento de informações em tempo real. Mas, afinal, sua empresa precisa de duas soluções? Continue a leitura e entenda a comparação entre CDP vs. data warehouse e como cada tecnologia pode apoiar suas estratégias.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b0b9743faadb\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a9661f2b0f4\",\"_type\":\"span\",\"marks\":[],\"text\":\"CDP vs. data warehouse: qual usar?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1841d1f32390\",\"_type\":\"block\",\"children\":[{\"_key\":\"726b7788c6e9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao comparar CDP vs. data warehouse, é importante saber que cada solução atende a finalidades distintas no gerenciamento de informações de clientes. Enquanto uma CDP foca dados operacionais em tempo real para criar experiências personalizadas, um data warehouse armazena informações em longo prazo e faz análises aprofundadas de dados históricos.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"22daec25b927\",\"_type\":\"block\",\"children\":[{\"_key\":\"4aa8f5493f70\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"174ff4e108d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0df32bc8c0a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Essas tecnologias não competem entre si, mas se complementam. Por isso, a Braze investe tanto em integrações com CDPs quanto em conexões diretas com data warehouses, o que garante mais eficiência no uso estratégico das informações.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c236082d8fc4\",\"_type\":\"block\",\"children\":[{\"_key\":\"fe85bcf0ebac\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"efb668c42519\",\"_type\":\"block\",\"children\":[{\"_key\":\"240673b9fde0\",\"_type\":\"span\",\"marks\":[],\"text\":\"A plataforma de dados da Braze permite que equipes de marketing e de tecnologia unifiquem soluções, extraiam insights valiosos e atuem em todo o ciclo de vida das informações, o que preserva a flexibilidade, interoperabilidade e modularidade.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"47fb5db25163\",\"_type\":\"block\",\"children\":[{\"_key\":\"e8d8255fd558\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que são dados primários?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"74cf5d435bb5\",\"_type\":\"block\",\"children\":[{\"_key\":\"e4201240b144\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dados primários são informações originais que uma empresa coleta diretamente de seus clientes, por meio de pesquisas, interações ou comportamentos observados em canais digitais. Essas informações são exclusivas, confidenciais e estratégicas para personalizar campanhas e fortalecer o relacionamento com o público.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"36bf3ed4cbdf\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d9a4c4be52b\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eebaed82d748\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0e52694a59b\",\"_type\":\"span\",\"marks\":[],\"text\":\"A plataforma de dados da Braze foi projetada para unificar informações primárias com rapidez e agilidade. Por meio de SDKs e APIs, os profissionais de marketing podem aproveitar as informações coletadas em aplicativos, sites e outras propriedades digitais para criar experiências mais relevantes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4c04bc446322\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ce187bd46ac\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"19f753d6235d\",\"_type\":\"block\",\"children\":[{\"_key\":\"b58c6bd79166\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além disso, a solução oferece conexões diretas com data warehouses, sistemas de backend e demais fontes críticas para o negócio.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7e96688d809a\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ccbe18bf327\",\"_type\":\"span\",\"marks\":[],\"text\":\"Por que dados primários são importantes para o marketing digital?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"11ee6911d95b\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b44ba766029\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os dados primários vêm diretamente da fonte mais valiosa para as empresas: \"},{\"_key\":\"c7653e55bc11\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"o cliente\"},{\"_key\":\"9899c43067ec\",\"_type\":\"span\",\"marks\":[],\"text\":\". Com as informações, é possível personalizar campanhas, aumentar o engajamento e melhorar o retorno do investimento. 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