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id="engage-and-retain-customers-on-every-channel-from-a-single-powerful-platform"><div class=""><div class="relative"><div data-testid="hero-container" class="container pb-10 pt-24 lg:pb-24"><div class="flex flex-col gap-y-8 lg:flex-row lg:justify-between "><div class="flex w-full shrink-0 flex-col gap-12 items-start lg:pr-8 lg:w-1/2 lg:max-w-[592px]"><div class="flex flex-col gap-6 items-start "><div class="flex flex-col items-start gap-4"><h1 id="engaje-e-retenha-clientes-em-todos-os-canais-com-u" class="mb-0 text-white text-display-md md:text-display-lg lg:text-display-xl font-extrabold"><span class="block"><span class="">Engaje e retenha clientes em todos os canais com uma única plataforma poderosa.</span></span></h1></div><div class="flex w-full flex-col gap-8 text-white"><p>Crie experiências consistentes e responsivas em todos os canais para deixar seus clientes satisfeitos.</p><p></p><img alt="Engage and retain customers on every channel from a single, powerful platform." loading="lazy" width="800" height="600" decoding="async" data-nimg="1" class="w-auto max-w-full self-start overflow-hidden" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F379fafe0b3f24c94f53d4574864db7e723d49fca-1184x958.png&w=828&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F379fafe0b3f24c94f53d4574864db7e723d49fca-1184x958.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F379fafe0b3f24c94f53d4574864db7e723d49fca-1184x958.png&w=1920&q=75"/></div></div></div><div id="connect-with-sales" class="w-full shrink-0 grow basis-0 pt-10 lg:w-1/2 lg:pt-0 lg:max-w-[592px]"><div data-testid="contact-form-panel" class="form-panel w-full p-4 md:p-6 rounded-xl bg-white border border-gray-300 shadow-md"><h2 class="text-display-xs text-gray-900 mb-6">Solicite Uma Demonstração</h2><div class="multistep-form--step-progress"><div class="h-2 w-full overflow-hidden rounded-xl bg-[#ECE5F9] mb-3"><div class="progress-active h-full transition-all duration-300 ease-in-out w-1/2"></div></div><div class="text-sm text-gray-700 mb-8">Fill out form: Step 1 of 2</div></div><span class="hidden" id="formInvalidOptinValue">Please select one option only and then submit your preference.</span><span class="hidden" id="formInvalidBusinessEmail">Please enter your business email address.</span><div class="is-loading font-semibold text-center">Loading...</div><form id="mktoForm_4769" class=" multistep-form"></form><div aria-live="polite"></div></div></div></div></div></div></div></section><section class="bg-gray-50 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container"><div class="bg-gray-50 text-gray-900 backdrop-blur-[30px]"><div class="relative z-10 flex flex-col items-center"><div class="w-full max-w-[800px] pb-8 lg:pb-16"><h2 id="seu-espao-para-criar-experincias-engajantes-entre-" class="text-left sm:text-center mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">Seu espaço para criar experiências engajantes entre canais</span></span></h2></div><div class=""><div class="-mx-4 flex flex-col gap-y-8 md:flex-row md:flex-wrap"><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="dataflow-02"><use href="/icons/sprites.svg#dataflow-02"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Simplifique a orquestração da jornada</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>Evolua rapidamente da ideação à execução e ao lançamento com ferramentas modernas no-code e uma interface intuitiva para criar, iterar e colaborar em jornadas do cliente.</p></div></div></div></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Experimente e otimize com IA</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>Aprimore as experiências com nossa automação inteligente, que te ajuda a testar e otimizar textos, criativos, timing, mix de canais, promoções e muito mais.</p></div></div></div></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="clock-stopwatch"><use href="/icons/sprites.svg#clock-stopwatch"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Execute em tempo real e em escala</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>Ofereça experiências altamente personalizadas em escala aos seus clientes, com base no comportamento de cada um em tempo real e nas interações entre canais.</p></div></div></div></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="check-done-01"><use href="/icons/sprites.svg#check-done-01"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Crie consistência entre os canais</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>Coordene perfeitamente suas mensagens em todos os seus canais a partir de uma interface centralizada.</p></div></div></div></div></div></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex flex-col items-start gap-10 md:items-center "><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center "><h2 id="aprovada-pelas-principais-marcas" class="mb-0 text-display-md md:text-display-lg lg:text-display-xl font-extrabold"><span class="block"><span class="">Aprovada pelas principais marcas</span></span></h2></div><div class="flex w-full flex-col gap-4 text-md leading-[30px] sm:text-xl md:text-center lg:max-w-[766px] text-gray-700"><p>As principais marcas globais da atualidade enviam dezenas de bilhões de mensagens por mês para mais de três bilhões de usuários ativos mensais com a Braze.</p></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="relative flex w-full flex-col items-center gap-8 px-16"><div class="container flex flex-col gap-8"><div class="w-full undefined"></div></div></div></div></section><section class="bg-gray-50 z-50 relative contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex flex-col items-start gap-10 md:items-center "><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center "><h2 id="no-esteja-em-menos-canais-que-seus-clientes" class="mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">Não esteja em menos canais que seus clientes</span></span></h2></div><div class="flex w-full flex-col gap-4 text-md leading-[30px] sm:text-xl md:text-center lg:max-w-[766px] text-gray-700"><p>Encontre os clientes onde quer que eles estejam com a plataforma de engajamento mais poderosa do mundo.</p></div></div></div></div></section><section class="bg-gray-50 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Transforme produtividade em lucro</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Economize tempo para suas equipes eliminando soluções pontuais complicadas e isoladas. Depois, crie campanhas em diferentes canais que geram conversões em uma fração do tempo.</p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="Turn productivity into profit." loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7357b0853335c7539bca7c420d415ec1aa821f09-960x961.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7357b0853335c7539bca7c420d415ec1aa821f09-960x961.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7357b0853335c7539bca7c420d415ec1aa821f09-960x961.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-gray-50 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Mostre aos clientes que você ouve de verdade</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Crie conexões mais profundas com os clientes usando os dados deles em tempo real, interações anteriores com sua marca e preferências para tornar cada mensagem mais personalizada e relevante que a anterior.</p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="switchback-entrance w-full"><img alt="a man wearing a watch is looking at his phone" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd3e0f7391d8cf0813b4792d4550bff90dbf0db68-960x961.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd3e0f7391d8cf0813b4792d4550bff90dbf0db68-960x961.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd3e0f7391d8cf0813b4792d4550bff90dbf0db68-960x961.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-gray-50 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Construída para acompanhar seu crescimento</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Expanda facilmente para novos canais ao longo do tempo, mantenha o compliance e aumente o volume de mensagens, qualquer que seja o tamanho do seu público e o número de envios.</p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="Built to scale as you grow" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F815907a76d7afb4e4fc3b85537faedc00c2eca50-734x734.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F815907a76d7afb4e4fc3b85537faedc00c2eca50-734x734.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F815907a76d7afb4e4fc3b85537faedc00c2eca50-734x734.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-gray-50 z-50 relative contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex flex-col items-start gap-10 md:items-center "><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center "><h2 id="como-a-american-dairy-queen-corporation-aumentou-a" class="mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">Como a American Dairy Queen Corporation aumentou a receita de CRM em 138%</span></span></h2></div></div></div></div></section><section class="bg-gray-50 relative overflow-hidden contain-layout pt-10 sm:pt-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>O desafio:</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>Após o lançamento de um novo app nos EUA em 2022, a American Dairy Queen Corporation (ADQ) percebeu uma oportunidade de aumentar o engajamento dos fãs no programa DQ® Rewards para criar relacionamentos duradouros com os clientes.</p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="The Challenge:" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4bc40963e867c552d9e0f3963146afe19d05603c-680x826.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4bc40963e867c552d9e0f3963146afe19d05603c-680x826.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4bc40963e867c552d9e0f3963146afe19d05603c-680x826.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-gray-50 relative overflow-hidden contain-layout pb-10 sm:pb-16"><div class=""><div class="w-full"><div class="container"><div class="flex w-full gap-8 flex-col md:flex-row"><div class="flex w-full flex-col font-aribauGrotesk text-gray-900 gap-5 text-md sm:text-lg"><h5 id="h-5e9bb0a5ebee" class="my-4 text-gray-900"><strong>Como a plataforma da Braze aprimorou a campanha:</strong></h5><p>Em março de 2022, a ADQ lançou um novo app para reforçar seu programa de fidelidade, o DQ® Rewards. Por meio desse programa, a ADQ usa uma abordagem em diferentes canais para aprofundar o relacionamento com os fãs, implementando comunicação e experiências personalizadas, que acabam gerando um comportamento de formação de hábitos.</p><p>Em 2023, a ADQ mudou o foco para adquirir novos fãs e incentivar o download do app para ampliar o alcance do DQ® Rewards. Em termos de CRM, era preciso encontrar uma maneira de incentivar os membros do programa antigo, o “Blizzard Fan Club”, a migrarem para o DQ® Rewards.</p><h5 id="h-aa72283fc7c2" class="my-4 text-gray-900">A estratégia:</h5><p>Em agosto de 2022, a ADQ realizou um teste A/B para determinar qual teria melhor repercussão entre os fãs. Eles dividiram o público do “Blizzard Fan Club” em quatro grupos, e cada um recebeu uma oferta de boas-vindas diferente ao se inscrever no novo programa DQ® Rewards.</p><p>Após duas semanas de testes, uma das ofertas – o Blizzard Treat por US$ 0,85 – teve o melhor desempenho, levando a ADQ a aplicar esse conceito a uma campanha completa para conquistar novos membros do programa de fidelidade por meio de uma promoção para todo o país em abril de 2023.</p></div><div class="flex flex-col font-aribauGrotesk text-gray-900 gap-5 text-md sm:text-lg w-full"><h4 id="h-c42f4120094c" class="my-4 text-gray-900">Os resultados:</h4><p>A campanha “Blizzard Treat por US$ 0,85” foi um enorme sucesso, gerando receita, inscrições no DQ® Rewards e downloads do app. No geral, gerou um aumento de 138% na receita em comparação com a receita média mensal de CRM, representando 20% de todas as receitas de CRM acumuladas no ano. A ADQ também observou um aumento de 310% nas inscrições do programa de fidelidade em comparação com a média mensal de inscrições atribuídas ao CRM, representando 37% de todas as inscrições baseadas no CRM no acumulado do ano. Além disso, o e-mail inicial obteve a maior taxa de conversão de receita de todos os e-mails acumulados no ano.<br/></p><p>Com essa única campanha, a ADQ atingiu 90% da meta de downloads do app para 2023.</p><p><strong><br/>“Com a Braze, podemos orquestrar, testar e dimensionar campanhas facilmente, o que nos permite cultivar os tipos de relacionamento com a marca que geram fidelidade e receita de longo prazo.”</strong><br/></p><p><strong>Kaitlyn Sullivan</strong><br/>Gerente de marketing digital, CRM, ADQ</p><p></p><img alt="dq" loading="lazy" width="800" height="600" decoding="async" data-nimg="1" class="w-auto max-w-full self-start overflow-hidden rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f234ca6d2e9a54f6e9cf7dcb20a41c28f46b768-64x64.png&w=828&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f234ca6d2e9a54f6e9cf7dcb20a41c28f46b768-64x64.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8f234ca6d2e9a54f6e9cf7dcb20a41c28f46b768-64x64.png&w=1920&q=75"/></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex w-full items-center justify-center" data-theme="dark"><div class="flex max-w-[800px] flex-col items-center gap-8"><div class="text-center font-aribauGrotesk text-[30px] font-extrabold not-italic leading-[110%] text-gray-900">“A Braze amplifica o valor do nosso ecossistema tecnológico existente e está por trás das nossas campanhas premiadas. A empresa se tornou parte estratégica da nossa equipe de marketing, e esperamos continuar nossa parceria à medida que desenvolvemos a personalização em grande escala, fortalecemos o relacionamento com os clientes e promovemos o crescimento da receita.”</div><div class="flex flex-col items-center justify-center"><div class="flex flex-col items-center gap-5"><img alt="Veronica Mynders Hamel" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="size-[56px] rounded-[56px] object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5d0775be2b2cd49a5d6b5824d0581d85429914d9-200x201.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5d0775be2b2cd49a5d6b5824d0581d85429914d9-200x201.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5d0775be2b2cd49a5d6b5824d0581d85429914d9-200x201.png&w=128&q=75"/><div class="flex flex-col items-center gap-1"><h6 class="text-center font-aribauGrotesk text-md font-bold not-italic sm:text-lg text-gray-900">Veronica Mynders Hamel</h6><span class="text-center font-aribauGrotesk text-md font-normal not-italic text-gray-900">VP, Targeted Channels, Draft Kings</span></div></div></div></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="cresa-conosco" class="mb-0 text-white text-display-md md:text-display-lg lg:text-display-xl font-extrabold"><span class="block"><span class="">Cresça conosco
</span></span></h2><div class="whitespace-break-spaces text-xl text-white">Explore as perspectivas com nossos engenheiros e saiba como eles construíram a Braze do zero.</div></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/pt-br-customer-engagement">Falar com a equipe de vendas</a></div></div></div></div></section></div></div><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" 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Por meio desse programa, a ADQ usa uma abordagem em diferentes canais para aprofundar o relacionamento com os fãs, implementando comunicação e experiências personalizadas, que acabam gerando um comportamento de formação de hábitos.\"]}],[\"$\",\"p\",null,{\"children\":[\"Em 2023, a ADQ mudou o foco para adquirir novos fãs e incentivar o download do app para ampliar o alcance do DQ® Rewards. Em termos de CRM, era preciso encontrar uma maneira de incentivar os membros do programa antigo, o “Blizzard Fan Club”, a migrarem para o DQ® Rewards.\"]}],[\"$\",\"h5\",null,{\"id\":\"h-aa72283fc7c2\",\"className\":\"my-4 text-gray-900\",\"children\":[\"A estratégia:\"]}],[\"$\",\"p\",null,{\"children\":[\"Em agosto de 2022, a ADQ realizou um teste A/B para determinar qual teria melhor repercussão entre os fãs. 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