Braze Feature Flags | Customer Engagement with A/B Testing
2026-03-07 22:27 Diff

Be Absolutely Engaging.™

Personalized product experiences start with smarter feature innovation

Better protect the customer experience in your app or website by using Feature Flags to aid in safely and gradually rolling out new functionality.

Designed to boost engagement, and conversions by building tailored digital experiences for specific audiences, like premium features for members of a loyalty program.

Continuously optimize customer experiences in the app or website with robust A/B testing capabilities and rapid customer insights.

Seamlessly orchestrate your app or website feature releases and relevant customer messaging in Braze Canvas Flow.

Bring cross-functional workflows together in a shared interface.

Trigger product experiences from message engagement, and vice versa.

Leverage existing CRM data and tools to bring your ideas to life faster.

Refine your experiments and gain insights faster with robust A/B testing.