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h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">이메일</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">모바일 앱 메시징</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span 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분석합니다.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/ko/product">자세히 알아보기</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">솔루션<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">업종</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">소매 및 이커머스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">금융 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">여행 및 숙박</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">미디어 및 엔터테인먼트</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">게임</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">온디맨드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">QSR</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">다음을 위한 Braze</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ko/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">엔지니어링</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use href="/icons/sprites.svg#users-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">스타트업 (EN)</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/ko/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee in front of a laptop with the words customer engagement review behind her" loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2025 글로벌 고객 참여 리뷰</span><span class="text-md font-normal text-gray-600">제5차 글로벌 고객 참여 리뷰에서는 2025년 마케터들이 주목해야 할 주요 트렌드를 살펴봅니다.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">파트너<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ko/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">신뢰할 수 있는 기술 또는 솔루션 파트너를 찾아 연락하세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">솔루션 파트너</span><span class="text-sm font-normal text-gray-600">세계 유수의 에이전시, 컨설팅 및 시스템 통합업체와의 파트너십에 대해 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">기술 파트너</span><span class="text-sm font-normal text-gray-600">140개 이상의 기술 파트너십 통합을 살펴보세요.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">리소스<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">학습</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">리소스 허브</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">사례 연구</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">블로그</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">보고서 및 가이드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">비디오 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">웨비나 및 이벤트</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/ko"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">사용자 설명서</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">성장</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire 고객 커뮤니티 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze 학습센터</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 챔피언 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">인증</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">지원</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">지원 개요 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">전문 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 성공</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">회사<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown---" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown---"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ko/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">회사 소개</span><span class="text-sm font-normal text-gray-600">Braze가 어떻게 선도적인 고객 인게이지먼트 플랫폼이 되었는지 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">투자자 관계 (EN)</span><span class="text-sm font-normal text-gray-600">최신 뉴스, 수치 및 재무 실적을 확인하세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" 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class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">다른 도움이 필요하신가요?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/ko/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>문의처</a></div></div></li><li class="w-full xl:w-auto"></li></ul><a aria-label="검색" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/ko/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use 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class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Português BR"><span>Português BR</span></button></li></ul></nav></div><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0"><li class="w-full xl:w-auto"><a aria-label="로그인" class="flex items-center w-full h-full xl:w-auto font-semibold ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] justify-center text-gray-600 text-lg" href="https://dashboard.braze.com/developers/sign_in">로그인</a></li><li class="w-full xl:w-auto"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/ko/get-started">시작하기</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/ko/get-started">시작하기</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to technology partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/ko/partners/technology-partners">파트너</a><span class="text-white text-md">/</span><a aria-label="Link to seen" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/ko/partners/technology-partners/seen">SEEN</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"파트너","item":"https://www.braze.com/ko/partners/technology-partners"},{"@type":"ListItem","position":2,"name":"SEEN","item":"https://www.braze.com/ko/partners/technology-partners/seen"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="SEEN" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6dec56fb4701614da197624eb2b933ca680f587b-2188x665.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6dec56fb4701614da197624eb2b933ca680f587b-2188x665.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6dec56fb4701614da197624eb2b933ca680f587b-2188x665.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">SEEN</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/ko/partners/search?partner=technology&type=%EB%A9%94%EC%8B%9C%EC%A7%80+%EA%B0%9C%EC%9D%B8%ED%99%94">메시지 개인화</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/ko/partners/search?partner=technology&type=%EB%8F%99%EC%A0%81+%EC%BD%98%ED%85%90%EC%B8%A0">동적 콘텐츠</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/message_personalization/dynamic_content/seen#use-cases">설명서 보기</a><a href="https://seen.io/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">파트너 웹사이트 보기</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">검증된 파트너</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">기술</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">SEEN란 무엇인가요?</h3><div class="flex flex-col gap-6"><p>SEEN의 개인화된 동영상은 기업이 고객 여정 전반에서 타의 추종을 불허하는 관심과 인게이지먼트를 이끌어내는 데 도움을 줍니다.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">협업 방법</h3><div class="flex flex-col gap-6"><p>Seen.io와 Braze는 함께 개인화된 동영상과 타겟팅 메시지를 통해 고객 참여를 혁신합니다. Braze는 데이터 중심 커뮤니케이션을 통해 브랜드의 역량을 강화하고, Seen.io는 데이터를 활용하여 영향력 있는 동영상 개인화를 지원합니다. 이러한 통합을 통해 기업은 Braze의 고급 개인화 기능과 동영상이라는 강력한 매체를 결합하여 탁월한 관심, 더 깊은 인게이지먼트, 놀라운 결과를 이끌어낼 수 있습니다.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">관련 콘텐츠</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/partners/search?partner=Technology&type=Data%20%26%20Analytics">자세히 보기</a></div><div class="mb-10 flex flex-col sm:flex-row -mx-4"><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full sm:w-1/2 lg:w-1/3" aria-label="Scaling Quality: How Braze Ensures True Personalization for Massive Volumes of Email—and Does It Fast" href="/ko/resources/articles/building-braze-scaling-quality-how-braze-ensures-true-personalization-for-massive-volumes-of-email-and-does-it-fast"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Scaling Quality: How Braze Ensures True Personalization for Massive Volumes of Email—and Does It Fast" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4c62d44873160a0109597df55b51f9551d823f47-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4c62d44873160a0109597df55b51f9551d823f47-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4c62d44873160a0109597df55b51f9551d823f47-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">블로그</span><span class="text-sm font-bold text-gray-500">9<!-- --> 최소 읽기</span></div><h4 class="text-display-xs font-bold">Scaling Quality: How Braze Ensures True Personalization for Massive Volumes of Email—and Does It Fast</h4><span class="text-sm font-bold text-gray-500">2024년 3월 01일</span></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full sm:w-1/2 lg:w-1/3" aria-label="Introducing Content Cards: Exploring This Innovative New Messaging Channel" href="/ko/resources/articles/braze-content-cards-announcement"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Introducing Content Cards: Exploring This Innovative New Messaging Channel" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fad20e6c42e60038ae7cb989fbcd8318f2dbd5c0c-1100x628.gif&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fad20e6c42e60038ae7cb989fbcd8318f2dbd5c0c-1100x628.gif&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fad20e6c42e60038ae7cb989fbcd8318f2dbd5c0c-1100x628.gif&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">블로그</span><span class="text-sm font-bold text-gray-500">5<!-- --> 최소 읽기</span></div><h4 class="text-display-xs font-bold">Introducing Content Cards: Exploring This Innovative New Messaging Channel</h4><span class="text-sm font-bold text-gray-500">2019년 8월 02일</span></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full sm:w-1/2 lg:w-1/3" aria-label="Build More Relevant and Cost Effective Ads With Braze Audience Sync" href="/ko/resources/articles/build-more-relevant-and-cost-effective-ads-with-braze-audience-sync"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Build More Relevant and Cost Effective Ads With Braze Audience Sync" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa607826d4137b00287357e54864cab1df75254cd-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa607826d4137b00287357e54864cab1df75254cd-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa607826d4137b00287357e54864cab1df75254cd-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">블로그</span><span class="text-sm font-bold text-gray-500">6<!-- --> 최소 읽기</span></div><h4 class="text-display-xs font-bold">Build More Relevant and Cost Effective Ads With Braze Audience Sync</h4><span class="text-sm font-bold text-gray-500">2022년 12월 14일</span></div></div></a></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">함께 고객 참여의 미래 구현</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">제품 및 서비스 오퍼링 차별화</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">혁신적인 업체로 구성된 글로벌 커뮤니티에 참여</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">교육, 인증, 마케팅, 영업 프로그램 지원 활용</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>개방적인 기술 생태계에 참여</h4><p>저희 플랫폼은 유연하고 쉽게 통합할 수 있도록 설계되어 고객의 과제를 해결하고 비즈니스 성장을 가속화하는 솔루션을 구축할 수 있습니다.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/ko/partners/become-a-braze-technology-partner">기술 파트너 되기</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>글로벌 서비스 네트워크에 참여</h4><p>에이전시, 컨설턴트, 시스템 통합업체는 Braze를 통해 강력한 서비스 오퍼링을 구축합니다.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/ko/partners/become-a-braze-solutions-partner">솔루션 파트너 되기</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">더 나은 마케터가 될 때입니다.</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/ko/get-started">시작하기</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/ko/product">Braze 작동 방식 보기</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze. Be Absolutely Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">개요</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze를 선택해야 하는 이유" href="/ko/value-of-braze">Braze를 선택해야 하는 이유</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze 플랫폼 개요" href="/ko/product/overview">Braze 플랫폼 개요</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze의 비즈니스 운영 방식" href="/ko/product">Braze의 비즈니스 운영 방식</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">제품</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze 데이터 플랫폼" href="/ko/product/data-activation">Braze 데이터 플랫폼</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/ko/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 보고" href="/ko/product/reporting-analytics">보고</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="여정 오케스트레이션" href="/ko/product/journey-orchestration">여정 오케스트레이션</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 실험" href="/ko/product/testing-experimentation">실험</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="크로스채널 메시징" href="/ko/product/cross-channel-messaging">크로스채널 메시징</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 이메일" href="/ko/product/email">이메일</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about SMS" href="/ko/product/sms">SMS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/ko/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="모바일 앱 메시징" href="/ko/product/mobile-app-messaging">모바일 앱 메시징</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="웹 메시징" href="/ko/product/web-messaging">웹 메시징</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="미디어 오디언스 동기화" href="/ko/product/audience-sync">미디어 오디언스 동기화</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/ko/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">솔루션</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="소매 및 이커머스" href="/ko/solutions/retail-and-ecommerce">소매 및 이커머스</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="금융 서비스" href="/ko/solutions/financial-services">금융 서비스</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="여행 및 숙박" href="/ko/solutions/travel-hospitality">여행 및 숙박</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="미디어 및 엔터테인먼트" href="/ko/solutions/media-entertainment">미디어 및 엔터테인먼트</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 게임" href="/ko/solutions/gaming">게임</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="온디맨드" href="/ko/solutions/on-demand">온디맨드</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/ko/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="엔지니어링" href="/ko/braze-for-engineering">엔지니어링</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">회사</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="회사 소개" href="/ko/company">회사 소개</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="채용 정보 (EN)" href="/company/careers">채용 정보 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="뉴스 (EN)" href="/company/news">뉴스 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="투자자 관계 (EN)" href="https://investors.braze.com/overview/default.aspx">투자자 관계 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="ESG (EN)" 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But some use cases function differently, delivering emails not based on what a user did but the specific time when that outreach makes the most sense (e.g. Daily Deal messages, Black Friday promotional sends, \"},{\"_key\":\"23454b799afd5\",\"_type\":\"span\",\"marks\":[\"fdd907845ab3\"],\"text\":\"Year-in-Review\"},{\"_key\":\"23454b799afd6\",\"_type\":\"span\",\"marks\":[],\"text\":\" campaigns).\"}],\"markDefs\":[{\"_key\":\"9c57974d6128\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-131376\",\"_type\":\"reference\"}},{\"_key\":\"b3c5b604b7cd\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/build-an-abandoned-cart-user-journey\"},{\"_key\":\"fdd907845ab3\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-812219\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"46f50c725af0\",\"_type\":\"block\",\"children\":[{\"_key\":\"46f50c725af00\",\"_type\":\"span\",\"marks\":[],\"text\":\"When a company with a large volume of users needs to send one of these time-specific campaigns, the traditional way to make that happen is by doing what’s known as “burst sending” or as an “email burst.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"541e0d558269\",\"_type\":\"block\",\"children\":[{\"_key\":\"541e0d5582690\",\"_type\":\"span\",\"marks\":[],\"text\":\"In general, an email burst occurs when a brand sends a very large volume of email (think 10–30 million email messages) in less than ten minutes. If you’re a brand known for your Daily Deal campaigns, having as many emails as possible arrive right at the specified time (for instance, noon) may be a key goal for your brand and something that you strive for with each send. However, this sort of approach brings with it a number of issues and limitations that can have larger implications for the senders’ overall customer engagement program.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b1c76c56f3dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1c76c56f3dd0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Speed vs. Quality: Why Email Bursts Often Compromise on What Customers Really Want\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"346fda9bc4ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"346fda9bc4ca0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In order to successfully carry out an email burst, most brands rely on special setups from their ESPs or customer engagement platforms, since this kind of volume would normally lead mailbox providers (e.g. Gmail, Yahoo) to throttle the number of messages being delivered from that company’s IP addresses.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c4b3500b56f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4b3500b56f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"To make it happen, ESPs have to leverage thousands of pre-warmed IPs for a single send; in addition, the campaigns generally need to be built the night before the send, can’t be changed in the run-up to the launch, and make it difficult to include meaningful message personalization in the sends. The result? This kind of setup can help to swiftly deliver a large number of emails, but the process will be inflexible and highly complex and those emails will be generic and not targeted to each individual recipient.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9fc041e0cc69\",\"_type\":\"block\",\"children\":[{\"_key\":\"9fc041e0cc690\",\"_type\":\"span\",\"marks\":[],\"text\":\"Overall, that’s a risky move. According to a study conducted by McKinsey, \"},{\"_key\":\"9fc041e0cc691\",\"_type\":\"span\",\"marks\":[\"dc88fd0474a7\"],\"text\":\"71% of consumers\"},{\"_key\":\"9fc041e0cc692\",\"_type\":\"span\",\"marks\":[],\"text\":\" expect personalization from the brands they engage with, and marketers who send their audiences messages that aren’t what those individuals want or need are setting themselves up for poor open rates, weak campaign performance, and long-term damage to their \"},{\"_key\":\"9fc041e0cc693\",\"_type\":\"span\",\"marks\":[\"32c48944cd75\"],\"text\":\"email deliverability efforts\"},{\"_key\":\"9fc041e0cc694\",\"_type\":\"span\",\"marks\":[],\"text\":\". But for brands who need to send big volumes of emails—and do it fast—they often end up taking this generic approach anyway, simply because they aren’t aware that there are other options.\"}],\"markDefs\":[{\"_key\":\"dc88fd0474a7\",\"_type\":\"link\",\"href\":\"https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying\"},{\"_key\":\"32c48944cd75\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-731074\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"eb19f5179931\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb19f51799310\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What You Need to Know to Send Fast, Personalized Emails at Scale\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7e58321f2c08\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e58321f2c080\",\"_type\":\"span\",\"marks\":[],\"text\":\"How can brands send high volumes of email swiftly without running into these sorts of problems? The answer is two-fold: First, you need to make sure you have the technologies you need to support fast, high-volume delivery of relevant, personalized emails; second, you need to take a longer-term strategic approach to enabling these kinds of sends.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4012e12a56df\",\"_type\":\"block\",\"children\":[{\"_key\":\"4012e12a56df0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"1. Leverage a customer engagement platform built on streaming data\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dfb354fc07b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfb354fc07b40\",\"_type\":\"span\",\"marks\":[],\"text\":\"On the technology front, the customer engagement platform you use will determine what is and isn’t possible when it comes to swift, in-the-moment personalization at a massive scale. Most marketing solutions are built on batched data processing, which makes it extremely difficult for them to support true real-time personalization; worse, these challenges only grow as the scale of a given campaign send increases.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd90cbf5364d\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd90cbf5364d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In general, if your customer engagement platform isn’t built on a \"},{\"_key\":\"bd90cbf5364d1\",\"_type\":\"span\",\"marks\":[\"06a9d23c2a3b\"],\"text\":\"foundation of streaming data\"},{\"_key\":\"bd90cbf5364d2\",\"_type\":\"span\",\"marks\":[],\"text\":\", it’s very unlikely that you’re ever going to be able to serve up the kinds of personalized experiences that consumers expect in these sorts of enormous, swift sends. To do that, you need a true real-time customer engagement platform, one that can react to user events as they happen.\"}],\"markDefs\":[{\"_key\":\"06a9d23c2a3b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-765219\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"535edad85c3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"535edad85c3f0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"2. Plan a thoughtful IP warming strategy\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d75e9da49fb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"d75e9da49fb90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once you have the right solution to be able to support these kinds of swift, massive, personalized sends, the ball is in your marketing team’s court. Mailbox providers tend to look skeptically at massive, unusual email sends, since that’s a behavior that’s commonly attempted by spammers, so legitimate brands need to ensure that they have enough \"},{\"_key\":\"d75e9da49fb91\",\"_type\":\"span\",\"marks\":[\"ada09341cbae\"],\"text\":\"warmed IPs\"},{\"_key\":\"d75e9da49fb92\",\"_type\":\"span\",\"marks\":[],\"text\":\" to be able to send at their preferred scale. Marketing solutions that offer email blasts generally do so by maintaining a massive number of pre-warmed, shared email IPs to support these kinds of sends; that means brands don’t have to \"},{\"_key\":\"d75e9da49fb93\",\"_type\":\"span\",\"marks\":[\"306579d8ba0c\"],\"text\":\"maintain and authenticate\"},{\"_key\":\"d75e9da49fb94\",\"_type\":\"span\",\"marks\":[],\"text\":\" the number of IPs they’re actually using, but it also means that the messages in those campaigns can be negatively affected if other brands on that same provider are sending \"},{\"_key\":\"d75e9da49fb95\",\"_type\":\"span\",\"marks\":[\"e4837d9ea86c\"],\"text\":\"large, low-quality campaigns\"},{\"_key\":\"d75e9da49fb96\",\"_type\":\"span\",\"marks\":[],\"text\":\" (something that is relatively likely, given the lack of targeting and personalization).\"}],\"markDefs\":[{\"_key\":\"ada09341cbae\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-8979\",\"_type\":\"reference\"}},{\"_key\":\"306579d8ba0c\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-844333\",\"_type\":\"reference\"}},{\"_key\":\"e4837d9ea86c\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7611\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"c8bb269cff8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c8bb269cff8d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For a more reliable, sustainable approach, brands should think strategically about when they’re going to need to send especially large email campaigns. Then, once they have a picture of their planned cadence, they’ll need to set up the number of IPs associated with the maximum anticipated volume, and then carry out a thoughtful IP warming campaign leading up to any major send (i.e. beginning to send larger and larger volumes of email through the first few weeks of November so the IPs are ready for Black Friday).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e1922dbc98a\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e1922dbc98a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Taking this approach will allow you to benefit from the real-time personalization your customer engagement platform is capable of while maintaining direct control over your email scale and sender reputation, increasing the odds that the messages you send are seen by their intended recipient, even for really enormous campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f76cc3427024\",\"_type\":\"block\",\"children\":[{\"_key\":\"f76cc34270240\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How Braze Supports Swift, High-Volume Sends with Rich, Nuanced Personalization\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"af10b35d0ad2\",\"_type\":\"block\",\"children\":[{\"_key\":\"af10b35d0ad20\",\"_type\":\"span\",\"marks\":[],\"text\":\"For many brands, one of their key challenges is finding ways to ensure the fast delivery of large volumes of email that can still serve up a thoughtful, personalized experience. Thankfully, Braze is built to make that happen.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d69926519982\",\"_type\":\"block\",\"children\":[{\"_key\":\"d699265199820\",\"_type\":\"span\",\"marks\":[],\"text\":\"Supporting customer engagement at a truly enormous level takes more than the ability to send email—you need to architect your customer engagement platform from the bottom up to be stable, powerful, and flexible enough to ramp up sends without introducing new issues. That focus on scale and true real-time data has been part of the Braze platform from day one, with our cofounders architecting Braze on a foundation of streaming data. When send volumes rise, we use \"},{\"_key\":\"d699265199821\",\"_type\":\"span\",\"marks\":[\"b0545ab92f2e\"],\"text\":\"auto-scaling\"},{\"_key\":\"d699265199822\",\"_type\":\"span\",\"marks\":[],\"text\":\" to responsively predict queues and then expand the associated volume capacity as needed; it also allows us to scale down capacity when it’s not being used, supporting the more efficient use of resources.\"}],\"markDefs\":[{\"_key\":\"b0545ab92f2e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-22453\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"10e73fc12368\",\"_type\":\"block\",\"children\":[{\"_key\":\"10e73fc123680\",\"_type\":\"span\",\"marks\":[],\"text\":\"You can see that design at work during one of the biggest sending periods of the year—namely, the Black Friday/Cyber Monday shopping holiday. In 2023, brands used Braze to \"},{\"_key\":\"10e73fc123681\",\"_type\":\"span\",\"marks\":[\"db3948522d99\"],\"text\":\"send more than 37 billion messages\"},{\"_key\":\"10e73fc123682\",\"_type\":\"span\",\"marks\":[],\"text\":\", with up to 21 million messages sent in a single minute at the peak of Black Friday sending. We saw the number of emails sent grow by more than 31% year over year and maintained an uptime of 99.99% throughout the Black Friday/Cyber Monday period (when averaged across all of Braze customers and service offerings). We also had a 100% rise in the number of packets per second outbound from our servers, an increase driven by more send-time API calls and personalized messages being sent by our customers. That shift reflects growing message sophistication among brands sending their Black Friday/Cyber Monday communications via Braze, allowing them to do more with the outreach they send, including tailoring their messages to each individual recipient. The ability to deliver enormous volumes of personalized messages, including billions of emails, during this stretch speaks to the Braze platform’s industry-leading scale, stability, and customization capabilities.\"}],\"markDefs\":[{\"_key\":\"db3948522d99\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-820823\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"0467d3a7a334\",\"_type\":\"block\",\"children\":[{\"_key\":\"0467d3a7a3340\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0b38c8b6a6da\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b38c8b6a6da0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Swiftly sending personalized email campaigns at a massive scale takes the right combination of strategy, technology, and execution. To learn more about how Braze makes that possible, check out our in-depth look at this year’s \"},{\"_key\":\"0b38c8b6a6da1\",\"_type\":\"span\",\"marks\":[\"21af325aa6ab\"],\"text\":\"Black Friday and Cyber Monday results\"},{\"_key\":\"0b38c8b6a6da2\",\"_type\":\"span\",\"marks\":[],\"text\":\" and find out the ins-and-outs of how Braze can power truly customized experiences at scale for our customers.\"}],\"markDefs\":[{\"_key\":\"21af325aa6ab\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-820823\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"953669faf3c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"953669faf3c70\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Interested in working at Braze? We’re hiring for a variety of roles across our Engineering, Product Management, and User Experience teams. \"},{\"_key\":\"953669faf3c71\",\"_type\":\"span\",\"marks\":[\"4580ca835723\",\"em\"],\"text\":\"Check out our careers page\"},{\"_key\":\"953669faf3c72\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" to learn more about our open roles and our culture.\"}],\"markDefs\":[{\"_key\":\"4580ca835723\",\"_type\":\"link\",\"href\":\"/about/careers\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/4c62d44873160a0109597df55b51f9551d823f47-1500x1500.png\",\"publishedDate\":\"2024-03-01T10:00:00-05:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-90288cf4289217a4ac4adbe1e5402f851938a6bc-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Swiftly sending personalized email campaigns at a massive scale takes the right combination of strategy, technology, and execution. So let’s take a closer look at this dynamic, explore how to approach it thoughtfully, and dig into how Braze can help to support great, effective emails even at a massive scale.\",\"pageTitle\":\"Scaling Quality: How Braze Ensures True Personalization for Massive Volumes of Email—and Does It Fast\",\"slug\":{\"current\":\"building-braze-scaling-quality-how-braze-ensures-true-personalization-for-massive-volumes-of-email-and-does-it-fast\"}},\"title\":\"Scaling Quality: How Braze Ensures True Personalization for Massive Volumes of Email—and Does It Fast\"},{\"_id\":\"e7db04f6-0cb9-4696-8a8a-704e844f871e\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"f4b3d53cefd5\",\"_type\":\"block\",\"children\":[{\"_key\":\"f4b3d53cefd50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Have you ever accidentally swiped away a push notification from you favorite brand? Was it a promo code? Did my favorite product come back in stock? You quickly open the app, but you can’t find a Notification Center. *Poof* Guess you’ll never know.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"18801ee4cbdf\",\"_type\":\"block\",\"children\":[{\"_key\":\"18801ee4cbdf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is pleased to announce the solution to this problem: Content Cards. This tool enables brands to create persistent content right within the apps and websites that their customers love. You can serve up carefully targeted, dynamic streams of rich content for your users without interrupting their experience. For customers who accidentally swipe away pushes, Content Cards allow them to go back into the app and view all their notifications in one place—so no more missed promos!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bb475aa0cf98\",\"_type\":\"block\",\"children\":[{\"_key\":\"bb475aa0cf980\",\"_type\":\"span\",\"marks\":[],\"text\":\"But there’s more to Content Cards. So let’s take a look at this key new messaging channel and what it means for your customer engagement efforts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6d811a47a2f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d811a47a2f50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Making the Most of Content Cards\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"09f46dfaf31d\",\"_type\":\"block\",\"children\":[{\"_key\":\"09f46dfaf31d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"At their core, Content Cards are designed to allow brands to highlight persistent content within their app or web experiences without interrupting customers’ browsing behavior. This channel is extremely flexible, making is possible for you to fully customize the look of your feeds and cards—and tailor their visual appearance to match the app or website they exist within.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d4aeb27942c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4aeb27942c10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Looking for ways to make the most of this channel? Check out some common use cases:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"YQra9PFX\",\"_type\":\"richImage\",\"alt\":\"An infographic from Braze titled \\\"Content Cards: Know Your Use Cases,\\\" illustrating notification center, promotions feed, and onboarding with mobile app examples.\",\"asset\":{\"_ref\":\"image-f4d2ba17e55a5c30a9755db1e9b2e3b3a2fb3dc2-1120x1550-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"02921942b5c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"02921942b5c80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The Power of Content Cards in a Cross-Channel World\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"179b354a7720\",\"_type\":\"block\",\"children\":[{\"_key\":\"179b354a77200\",\"_type\":\"span\",\"marks\":[],\"text\":\"As more and more brands have \"},{\"_key\":\"179b354a77201\",\"_type\":\"span\",\"marks\":[\"e500c232e362\"],\"text\":\"taken advantage of cross-channel strategies\"},{\"_key\":\"179b354a77202\",\"_type\":\"span\",\"marks\":[],\"text\":\", consumers can often find themselves flooded with messages across push, email, and more. While marketers do their best in using implicit and explicit data to personalize content, identify when and which channel to send to, customers may still find that it’s hard to keep track of the latest and greatest from a brand.\"}],\"markDefs\":[{\"_key\":\"e500c232e362\",\"_type\":\"link\",\"href\":\"/resources/articles/busuu-client-story\"}],\"style\":\"normal\"},{\"_key\":\"434670bc69a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"434670bc69a80\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is the impact? Customers are increasingly taking steps to \"},{\"_key\":\"434670bc69a81\",\"_type\":\"span\",\"marks\":[\"78cd239d47dd\"],\"text\":\"gain control of their inboxes\"},{\"_key\":\"434670bc69a82\",\"_type\":\"span\",\"marks\":[],\"text\":\", and notifications on their mobile devices and browsers. And technology giants are noticing. Apple, for instance, has made great strides in the past year when it comes to \"},{\"_key\":\"434670bc69a83\",\"_type\":\"span\",\"marks\":[\"f2fc7c8698ef\"],\"text\":\"giving greater control back to consumers\"},{\"_key\":\"434670bc69a84\",\"_type\":\"span\",\"marks\":[],\"text\":\" with respect to push notifications.\"}],\"markDefs\":[{\"_key\":\"78cd239d47dd\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25238\",\"_type\":\"reference\"}},{\"_key\":\"f2fc7c8698ef\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-26156\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"8807427e2ec1\",\"_type\":\"block\",\"children\":[{\"_key\":\"8807427e2ec10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s something else to keep in mind: Each messaging channel has a different purpose. While push notifications, for example, are great for quickly alerting customers about new promotions or news, emails might be better at providing more detail about the same promotions. Are there exclusions? Does this promotion only apply for certain items?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"861a06881522\",\"_type\":\"block\",\"children\":[{\"_key\":\"861a068815220\",\"_type\":\"span\",\"marks\":[],\"text\":\"Content Cards can be a great way to tie all of these channels together. For retail brands, they can send a push to alert of a promotion. Maybe the customer hasn’t seen it—or hasn’t had time to go into the app. Send an email to highlight the promotion again. What if customers have unsubscribed or haven’t gone through their inbox yet? If your customers are back in the app experience, show them a card in their promotions feed to alert and highlight key details about the promotion.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d27ca15040d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"d27ca15040d10\",\"_type\":\"span\",\"marks\":[],\"text\":\"By pairing core messaging channels like push and email with Content Cards, brands can seamlessly incorporate this new channel into their cross-channel engagement strategies. Like \"},{\"_key\":\"d27ca15040d11\",\"_type\":\"span\",\"marks\":[\"70f8f67c3305\"],\"text\":\"in-app messages\"},{\"_key\":\"d27ca15040d12\",\"_type\":\"span\",\"marks\":[],\"text\":\", Content Cards are a great complement to more disruptive channels like email and push notifications, allowing brands to keep the conversation going across different touch points and support a cohesive, compelling brand experience wherever customers choose to engage.\"}],\"markDefs\":[{\"_key\":\"70f8f67c3305\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-21913\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"5fd8736b6892\",\"_type\":\"block\",\"children\":[{\"_key\":\"5fd8736b68920\",\"_type\":\"span\",\"marks\":[],\"text\":\"Done right, the impact can be significant. \"},{\"_key\":\"5fd8736b68921\",\"_type\":\"span\",\"marks\":[\"d52afa6fd8f1\"],\"text\":\"Research conducted by Braze\"},{\"_key\":\"5fd8736b68922\",\"_type\":\"span\",\"marks\":[],\"text\":\" has found that customers who receive outreach in multiple messaging channels have in engagement rates as much as 844% higher than customers who receive no messages at all.\"}],\"markDefs\":[{\"_key\":\"d52afa6fd8f1\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17866\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"abfc09780990\",\"_type\":\"block\",\"children\":[{\"_key\":\"abfc097809900\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Using Content Cards to Boost Engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f29180e80271\",\"_type\":\"block\",\"children\":[{\"_key\":\"f29180e802710\",\"_type\":\"span\",\"marks\":[],\"text\":\"What does success with Content Cards look like in real life? Ask \"},{\"_key\":\"f29180e802711\",\"_type\":\"span\",\"marks\":[\"e029f4f0b59d\"],\"text\":\"Grindr\"},{\"_key\":\"f29180e802712\",\"_type\":\"span\",\"marks\":[],\"text\":\"$35\"}],\"markDefs\":[{\"_key\":\"e029f4f0b59d\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-18104\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"56a5864e404c\",\"_type\":\"block\",\"children\":[{\"_key\":\"56a5864e404c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Get Started with Content Cards Today\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7d26bd1a81af\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d26bd1a81af0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As Content Cards is fully customizable, the possibilities are endless for marketing, growth, and engagement teams. Start exploring what makes sense for your brand when it comes to this exciting new channel and get started creating personalized, cross-channel programs to ensure that your customers are getting the most value from your brand.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"62aa1b6c3438\",\"_type\":\"block\",\"children\":[{\"_key\":\"62aa1b6c34380\",\"_type\":\"span\",\"marks\":[],\"text\":\"Want to get started now? \"},{\"_key\":\"62aa1b6c34381\",\"_type\":\"span\",\"marks\":[\"6160794b7bba\"],\"text\":\"Check out our exclusive Content Cards overview\"},{\"_key\":\"62aa1b6c34382\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"6160794b7bba\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/content_cards/overview/\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/ad20e6c42e60038ae7cb989fbcd8318f2dbd5c0c-1100x628.gif\",\"publishedDate\":\"2019-08-02T10:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ad20e6c42e60038ae7cb989fbcd8318f2dbd5c0c-1100x628-gif\",\"_type\":\"reference\"}},\"pageDescription\":\"Braze Introduces Content Cards for Customer Messaging | Braze\",\"pageTitle\":\"Braze Introduces Content Cards for Customer Messaging | Braze\",\"slug\":{\"current\":\"braze-content-cards-announcement\"}},\"title\":\"Introducing Content Cards: Exploring This Innovative New Messaging Channel\"},{\"_id\":\"f62bca68-7308-452a-8b6f-a6697abed801\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"a594d892c288\",\"_type\":\"block\",\"children\":[{\"_key\":\"a594d892c2880\",\"_type\":\"span\",\"marks\":[],\"text\":\"Silos between paid and owned marketing efforts can drive up costs, hamper results, and negatively affect the overall customer experience. Brands can maximize their impact when they successfully integrate their campaigns across both key owned channels, like email, SMS, and \"},{\"_key\":\"a594d892c2881\",\"_type\":\"span\",\"marks\":[\"cf40f2919cf5\"],\"text\":\"in-app and in-browser messaging\"},{\"_key\":\"a594d892c2882\",\"_type\":\"span\",\"marks\":[],\"text\":\", and crucial paid channels, like search and social.\"}],\"markDefs\":[{\"_key\":\"cf40f2919cf5\",\"_type\":\"link\",\"href\":\"/product/in-app-in-browser-messages\"}],\"style\":\"normal\"},{\"_key\":\"e5776944d62d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5776944d62d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"That’s why the Braze customer engagement platform is designed to empower brands to align their marketing efforts across channels—both paid and owned—to improve advertising personalization, reach, and results, and to support best-in-class \"},{\"_key\":\"e5776944d62d1\",\"_type\":\"span\",\"marks\":[\"6f5f76cf19d0\"],\"text\":\"cross-channel engagement\"},{\"_key\":\"e5776944d62d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" that delivers long-term outcomes. One of the features that makes this all possible is \"},{\"_key\":\"e5776944d62d3\",\"_type\":\"span\",\"marks\":[\"a888886965c1\"],\"text\":\"Braze Audience Sync\"},{\"_key\":\"e5776944d62d4\",\"_type\":\"span\",\"marks\":[],\"text\":\", a tool that enables brands to use \"},{\"_key\":\"e5776944d62d5\",\"_type\":\"span\",\"marks\":[\"067e1c152ac7\"],\"text\":\"first-party data\"},{\"_key\":\"e5776944d62d6\",\"_type\":\"span\",\"marks\":[],\"text\":\" from their owned efforts to optimize their paid targeting and campaigns and execute cohesive, \"},{\"_key\":\"e5776944d62d7\",\"_type\":\"span\",\"marks\":[\"6bed956bbdc9\"],\"text\":\"cross-channel campaigns\"},{\"_key\":\"e5776944d62d8\",\"_type\":\"span\",\"marks\":[],\"text\":\" to get the most out of each channel while bolstering customer lifetime value.\"}],\"markDefs\":[{\"_key\":\"6f5f76cf19d0\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7004\",\"_type\":\"reference\"}},{\"_key\":\"a888886965c1\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-96912\",\"_type\":\"reference\"}},{\"_key\":\"067e1c152ac7\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-6149\",\"_type\":\"reference\"}},{\"_key\":\"6bed956bbdc9\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-149472\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"3925685baf63\",\"_type\":\"block\",\"children\":[{\"_key\":\"3925685baf630\",\"_type\":\"span\",\"marks\":[],\"text\":\"What Is Braze Audience Sync?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ab5225ba32e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab5225ba32e30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze Audience Sync is a feature built into the Braze platform that allows companies to automatically create and deploy targeted, in-the-moment ad campaigns in response to real-time customer activity across popular advertising channels. With Braze Audience Sync, brands can:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"044c2159d397\",\"_type\":\"block\",\"children\":[{\"_key\":\"044c2159d3970\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Dynamically and securely integrate their owned first-party data from the Braze customer engagement platform into the following top advertising platforms\"},{\"_key\":\"044c2159d3971\",\"_type\":\"span\",\"marks\":[],\"text\":\":\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"af0c818717f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"af0c818717f60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Facebook (and Meta-owned platforms, such as Instagram)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fd610e953fe4\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd610e953fe40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Google (and Google-owned platforms, such as YouTube)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"57b8bd91e521\",\"_type\":\"block\",\"children\":[{\"_key\":\"57b8bd91e5210\",\"_type\":\"span\",\"marks\":[],\"text\":\"TikTok\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f7301c098106\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7301c0981060\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Use this data to deliver personalized ads to audiences\"},{\"_key\":\"f7301c0981061\",\"_type\":\"span\",\"marks\":[],\"text\":\" based on real-time customer behavior, activity, segmentation, and lifecycle stage\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea626f30c74d\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea626f30c74d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Extend the reach of and expand upon cross-channel customer engagement campaigns\"},{\"_key\":\"ea626f30c74d1\",\"_type\":\"span\",\"marks\":[],\"text\":\" associated with owned channels\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"44406db7a0d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"44406db7a0d90\",\"_type\":\"span\",\"marks\":[],\"text\":\"For instance, if a customer abandons a shopping cart on a company’s app or website to do more research on Google, that brand can use Braze Audience Sync to reach that specific customer with a sponsored Google Ads campaign related to the items in their cart. If a formerly active app user hasn’t logged in in a while, marketers can also use Braze Audience Sync to power retargeting campaigns on social media that encourage users to start a new streak.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"51307a10a95a\",\"_type\":\"block\",\"children\":[{\"_key\":\"51307a10a95a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key Benefits of Braze Audience Sync\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"2442fab4afee\",\"_type\":\"block\",\"children\":[{\"_key\":\"2442fab4afee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Get more mileage out of your first-party data, adapt to \"},{\"_key\":\"2442fab4afee1\",\"_type\":\"span\",\"marks\":[\"f02556b27fd7\"],\"text\":\"a cookieless future\"},{\"_key\":\"2442fab4afee2\",\"_type\":\"span\",\"marks\":[],\"text\":\", enhance your paid \"},{\"_key\":\"2442fab4afee3\",\"_type\":\"span\",\"marks\":[\"e4b9cba7b91f\"],\"text\":\"marketing personalization\"},{\"_key\":\"2442fab4afee4\",\"_type\":\"span\",\"marks\":[],\"text\":\", and step up your cross-channel marketing outcomes with Braze Audience Sync. Find out how this feature can help advance your advertising efforts on Google, Facebook, Instagram, YouTube, TikTok, and more.\"}],\"markDefs\":[{\"_key\":\"f02556b27fd7\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-315133\",\"_type\":\"reference\"}},{\"_key\":\"e4b9cba7b91f\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-126978\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"31403c00de63\",\"_type\":\"block\",\"children\":[{\"_key\":\"31403c00de630\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"#1: Save on advertising costs and boost your return on ad spend (ROAS) \"},{\"_key\":\"31403c00de631\",\"_type\":\"span\",\"marks\":[],\"text\":\"by suppressing irrelevant ads, such as by eliminating customers from campaign audiences once they’ve completed a desired conversion or \"},{\"_key\":\"31403c00de632\",\"_type\":\"span\",\"marks\":[\"28412840fc85\"],\"text\":\"high-value action\"},{\"_key\":\"31403c00de633\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"28412840fc85\",\"_type\":\"link\",\"href\":\"https://info.braze.com/high-value-actions.html\"}],\"style\":\"normal\"},{\"_key\":\"9a75e7b86909\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a75e7b869090\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"#2: Increase your \"},{\"_key\":\"9a75e7b869091\",\"_type\":\"span\",\"marks\":[\"4a7d1a3c35df\",\"strong\"],\"text\":\"customer lifetime value\"},{\"_key\":\"9a75e7b869092\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\". \"},{\"_key\":\"9a75e7b869093\",\"_type\":\"span\",\"marks\":[],\"text\":\"Research from the \"},{\"_key\":\"9a75e7b869094\",\"_type\":\"span\",\"marks\":[\"d7dceb02bb80\"],\"text\":\"Braze 2021 Global Customer Engagement Review\"},{\"_key\":\"9a75e7b869095\",\"_type\":\"span\",\"marks\":[],\"text\":\" finds that companies with a cross-channel customer engagement strategy see 94% higher lifetime value from their customers, compared to those that don’t.\"}],\"markDefs\":[{\"_key\":\"4a7d1a3c35df\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-209809\",\"_type\":\"reference\"}},{\"_key\":\"d7dceb02bb80\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-27174\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"8c4f2069df8e\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c4f2069df8e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"#3: Use your company’s owned first-party data to build custom advertising audiences\"},{\"_key\":\"8c4f2069df8e1\",\"_type\":\"span\",\"marks\":[],\"text\":\" for retargeting across key advertising networks.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4cf97dfda1ed\",\"_type\":\"block\",\"children\":[{\"_key\":\"4cf97dfda1ed0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"#4: Launch more relevant, personalized ads\"},{\"_key\":\"4cf97dfda1ed1\",\"_type\":\"span\",\"marks\":[],\"text\":\" based on customers’ behavioral triggers, customer segmentation, and when customers reach key stages within the customer journey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"575d641e9937\",\"_type\":\"block\",\"children\":[{\"_key\":\"575d641e99370\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"#5: Save time on building ad campaigns by automatically reaching the right advertising audiences. \"},{\"_key\":\"575d641e99371\",\"_type\":\"span\",\"marks\":[],\"text\":\"No more manually exporting audience lists from your database and uploading them to ad platforms. With Braze Audience Sync, instantly determine which customers should receive ad campaigns within the Braze platform’s \"},{\"_key\":\"575d641e99372\",\"_type\":\"span\",\"marks\":[\"6c7219a545b2\"],\"text\":\"Canvas Flow\"},{\"_key\":\"575d641e99373\",\"_type\":\"span\",\"marks\":[],\"text\":\" customer journey orchestration tool.\"}],\"markDefs\":[{\"_key\":\"6c7219a545b2\",\"_type\":\"link\",\"href\":\"/product/braze-canvas-flow\"}],\"style\":\"normal\"},{\"_key\":\"1f83a111c86a\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f83a111c86a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"#6: Complement and expand on existing cross-channel customer engagement efforts\"},{\"_key\":\"1f83a111c86a1\",\"_type\":\"span\",\"marks\":[],\"text\":\" by using paid channels in addition to owned channels, such as push notifications, SMS, email, and in-app and in-browser messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66d6835c0162\",\"_type\":\"block\",\"children\":[{\"_key\":\"66d6835c01620\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"#7: Integrate your owned and paid customer engagement efforts\"},{\"_key\":\"66d6835c01621\",\"_type\":\"span\",\"marks\":[],\"text\":\", making it possible to understand the full impact of all of your channels and optimize each.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"327fadfb0905\",\"_type\":\"block\",\"children\":[{\"_key\":\"327fadfb09050\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"#8: Connect with users you can’t reach via other channels. \"},{\"_key\":\"327fadfb09051\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze Audience Sync, you can leverage paid marketing to get in touch with customers who are non-responsive on other channels or have unsubscribed from receiving your campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7d1a5cab330a\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d1a5cab330a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"#9: Acquire new customers who are similar to your existing high-value customers \"},{\"_key\":\"7d1a5cab330a1\",\"_type\":\"span\",\"marks\":[],\"text\":\"using the Braze platform’s 100+ pre-built \"},{\"_key\":\"7d1a5cab330a2\",\"_type\":\"span\",\"marks\":[\"95a459bde141\"],\"text\":\"dynamic segmentation\"},{\"_key\":\"7d1a5cab330a3\",\"_type\":\"span\",\"marks\":[],\"text\":\" filters. Expand your customer reach among your target audience by harnessing your brand’s first-party customer engagement data from Braze alongside advertising platforms’ native audience matching capabilities.\"}],\"markDefs\":[{\"_key\":\"95a459bde141\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25986\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"babf63efacdc\",\"_type\":\"block\",\"children\":[{\"_key\":\"babf63efacdc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"3 Key Use Cases for Braze Audience Sync\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9bd5daa15c05\",\"_type\":\"block\",\"children\":[{\"_key\":\"9bd5daa15c050\",\"_type\":\"span\",\"marks\":[],\"text\":\"To see the advantages of Braze Audience Sync in action, let’s walk through a few sample use cases from three different fictional brands across the categories of retail, financial services, and health and lifestyle.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"81c882afc940\",\"_type\":\"block\",\"children\":[{\"_key\":\"81c882afc9400\",\"_type\":\"span\",\"marks\":[],\"text\":\"#1: Integrating owned and paid channels to boost sales\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"Hps7gMRV\",\"_type\":\"richImage\",\"alt\":\"A tablet showing an email from \\\"Flash \u0026 Thread\\\" about summer savings, next to a phone displaying an Instagram ad for \\\"flashandthread\\\" summer clothing.\",\"asset\":{\"_ref\":\"image-ecbd82593e9e749d1c3de3d0887d83cacbf4ac11-2400x1448-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"92670b7849ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"92670b7849ca0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Instead of relying solely on owned channels like SMS to encourage sales and conversions, marketers at Flash \u0026 Thread use Braze Audience Sync to amplify the reach of their promotional campaigns. First, they send an email marketing campaign to select customer segments, then wait a few days to see who engages. As a next step, they then follow up with customers that don’t end up engaging with the email campaign via targeted ads that appear on major social platforms.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"55095c60b18d\",\"_type\":\"block\",\"children\":[{\"_key\":\"55095c60b18d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dc2dbb47458b\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc2dbb47458b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"This is a great way to tap your powerful first-party data to reach users where they are—and where they’re engaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3fd203727385\",\"_type\":\"block\",\"children\":[{\"_key\":\"3fd2037273850\",\"_type\":\"span\",\"marks\":[],\"text\":\"#2: Finding new customers who look and act like your company’s existing high-value customers\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"D3GQAjTq\",\"_type\":\"richImage\",\"alt\":\"A laptop screen displays Google search results for \\\"join a new bank,\\\" showing an ad for \\\"Pyrite - Apply Online for an Account\\\" and an article on how to transfer to a new bank.\",\"asset\":{\"_ref\":\"image-641baa599f15090f087bb56ab99535033d95c7ec-2400x1616-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"ab19eedbc9db\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab19eedbc9db0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The customer engagement team at financial services firm Pyrite Financial has a wealth of insights about their customers’ interests, behaviors, and activity and what separates high-value users from the rest. By utilizing this first-party data via Braze Audience Sync, the brand can reach similar high-value users right at the moment they’re looking for a new bank on a platform like Google.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cd11d2bc8bb0\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd11d2bc8bb00\",\"_type\":\"span\",\"marks\":[],\"text\":\"#3: Improving advertising efficiency and boosting ROI\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"zIyTkeDf\",\"_type\":\"richImage\",\"alt\":\"Three iPhone screens displaying fitness app communications: an email, a lock screen notification, and a YouTube ad.\",\"asset\":{\"_ref\":\"image-f0050bacfa7d22dd20cfb025d706703514e1cdcf-2400x1692-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"2e4f904e4d26\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e4f904e4d260\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ever seen an ad for a product, after you’ve already bought it? It’s an annoying—yet all too common—experience, and it’s a waste for advertisers. Since you’ve already converted, that ad spend would be better allocated trying to reach target customers who haven’t yet made the leap.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"60bf9200ad03\",\"_type\":\"block\",\"children\":[{\"_key\":\"60bf9200ad030\",\"_type\":\"span\",\"marks\":[],\"text\":\"That’s why in this campaign illustrated here, the marketers at fitness brand Steppington use Braze Audience Sync to control who is on the receiving end of their ad campaigns. For instance, when Tara, a free-trial user, becomes a paid user at the end of her trial period, she is removed from Steppington’s audience for all ads related to upgrading to a paid membership. 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