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text-gray-500"><span class="font-semibold uppercase">Orquestração</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/journey-orchestration"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dataflow-04"><use href="/icons/sprites.svg#dataflow-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Orquestração de Jornada</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/testing-experimentation"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="horizontal-bar-chart-01"><use href="/icons/sprites.svg#horizontal-bar-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Experimentos</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Canais</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cross-channels"><use href="/icons/sprites.svg#cross-channels"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Diferentes Canais de Mensagens</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use 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text-lg">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mensagens em Aplicativos</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="server-05"><use href="/icons/sprites.svg#server-05"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mensagens Web</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/audience-sync"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="sliders-02"><use href="/icons/sprites.svg#sliders-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Audience Sync de Mídia</span></div></a></li></ul></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F980] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 mr-2 xl:mr-0 rounded-md bg-gradient-icon text-white"><svg width="20" height="20" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">BrazeAI™</span><p class="text-md font-normal text-gray-600">Saiba como o BrazeAI™ está incorporado aos recursos em nossa plataforma.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/pt-br/product/brazeai">Saiba Mais</a></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/pt-br/product/overview"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="atom-01"><use href="/icons/sprites.svg#atom-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">A Plataforma Braze</span><span class="text-sm font-normal text-gray-600">Todos os seus dados, canais e necessidades de orquestração em uma única plataforma.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/product"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="settings-01"><use href="/icons/sprites.svg#settings-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Como Funciona</span><span class="text-sm font-normal text-gray-600">Um detalhamento de nossa pilha de tecnologia verticalmente integrada.</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Soluções<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solu--es" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Solu--es"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Indústrias</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Varejo e e-Commerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Serviços Financeiros</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Turismo</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mídia e Entretenimento</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Delivery</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Restaurantes</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze Para</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engenheiros</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/pt-br/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee while looking at a laptop computer ." loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">Análise Global de Engajamento do Cliente de 2025</span><span class="text-md font-normal text-gray-600">Em nossa quinta Análise Global do Engajamento do Cliente, estamos examinando as principais tendências emergentes para os profissionais de marketing em 2025.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Parceiros<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Parceiros" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Parceiros"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore e conecte-se com nossos parceiros confiáveis de tecnologia ou soluções</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Soluções</span><span class="text-sm font-normal text-gray-600">Descubra nossas parcerias com as principais agências, consultorias e integradores de sistemas do mundo</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Tecnologia</span><span class="text-sm font-normal text-gray-600">Conheça nossas mais de 140 integrações de parceiros de tecnologia.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Materiais<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Materiais" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Materiais"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Veja</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Hub de Materiais</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Casos de Sucesso</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Guias e Relatórios</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Vídeos (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Eventos e Webinars</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/pt-br"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">Documentação para o Usuário</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Cresça</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire Customer Community (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Champion (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certificação</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Suporte</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Visão Geral do Suporte</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Profissionais da Braze</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Planos de Sucesso da Braze</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Empresa<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Empresa" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Empresa"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Sobre Nós</span><span class="text-sm font-normal text-gray-600">Saiba como a Braze se tornou a principal plataforma de engajamento do cliente.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Relações com Investidores (EN)</span><span class="text-sm font-normal text-gray-600">Receba as últimas notícias, números e resultados financeiros.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Carreiras (EN)</span><span class="text-sm font-normal text-gray-600">Descubra vagas de emprego e por que as pessoas adoram trabalhar na Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">Explore nossos dados ambientais, sociais e de governança corporativa.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Notícias (EN)</span><span class="text-sm font-normal text-gray-600">Saiba mais sobre os últimos acontecimentos no Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" 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Como funciona + benefícios!</h1><p class="flex gap-3 text-xs font-extrabold text-white"><span>Publicado em 17 de setembro de 2025</span><span>/</span><span>Última edição em 17 de setembro de 2025</span><span>/</span><span>6<!-- --> leitura mínima</span></p></div><div class="shrink-0 grow basis-0"><img alt="O que é CRM omnichannel? Como funciona + benefícios!" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="h-auto max-h-[352px] w-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb8aa7dd6a928c7b1263fc6d415229bb862cd93ac-640x307.webp&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb8aa7dd6a928c7b1263fc6d415229bb862cd93ac-640x307.webp&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb8aa7dd6a928c7b1263fc6d415229bb862cd93ac-640x307.webp&w=1200&q=75"/></div></div></div></div><div class="container py-[50px] md:py-24"><div class="flex flex-col gap-8 md:flex-row"><div class="w-full shrink-0 grow-0 basis-full md:w-[72px] md:basis-[72px]"><div class="flex gap-4 text-gray-500 md:sticky md:top-20 md:flex-col"><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="twitter-new"><use href="/icons/sprites.svg#twitter-new"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="linkedin"><use href="/icons/sprites.svg#linkedin"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="mailbox"><use href="/icons/sprites.svg#mailbox"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="link-03"><use href="/icons/sprites.svg#link-03"></use></svg></div></div></div><div class="flex shrink-0 grow basis-0 flex-col gap-12"><div class="flex flex-col gap-6 rounded-xl border border-gray-100 bg-gray-50 p-8"><span class="text-sm font-semibold text-gray-600">AUTOR</span><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Equipe Braze</h6></div></div></div><div class="flex flex-col gap-6"><h2 id="h-0433082a3688" class="my-4 text-gray-900 lg:text-display-lg">CRM omnichannel: quais são os benefícios dessa estratégia?</h2><p>O <strong>CRM omnichannel</strong> consiste em unificar os esforços da gestão do relacionamento com o cliente para que os canais de contato e informações geradas sejam centralizados. E, sim, a prática pode trazer vários benefícios para os negócios.</p><p>Por exemplo, <a href="https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/meeting-shoppers-needs-omnichannel-drives-instore/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">dados do Think with Google</a> mostram que empresas que adotam uma estratégia omnichannel de gestão do relacionamento com o cliente têm 80% mais visitas.</p><p>Já um <a href="https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">relatório da McKinsey</a> diz que mais da metade dos consumidores interagem com mais de três canais até decidirem se fazem ou não uma compra e as empresas têm quase duas vezes mais chances de vender quando oferecem mais de um ponto de contato.</p><p>Que tal usar essa estratégia para melhorar a experiência dos seus clientes? É só continuar a leitura, pois explicamos tudo o que você precisa saber sobre o assunto, a começar pelo que é CRM omnichannel. Vamos lá?</p><h3 id="h-99073da82033" class="my-4 text-gray-900">O que é CRM omnichannel?</h3><p><strong>CRM, ou <em>Customer Relationship Management</em>, é um conjunto de práticas que visam gerenciar o relacionamento com os clientes a fim de melhorá-lo. Enquanto <em>omnichannel</em> é a junção de duas palavras: <em>omni</em>, que significa tudo, e <em>channel</em>, que quer dizer canal. No fim, é o uso de múltiplos <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /canais-e-plataformas-de-marketing-digital" href="/pt-br/resources/articles/canais-e-plataformas-de-marketing-digital">canais</a> conectados</strong>.</p><p>Um CRM omnichannel, portanto, é uma estratégia que unifica a visão que a empresa tem dos seus clientes a partir da análise dos dados captados em diferentes pontos de contato, como <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /marketing-por-sms" href="/pt-br/resources/articles/marketing-por-sms">SMS</a>, e-mail e app de vendas.</p><p>Vale destacar que esta é a principal diferença entre omnichannel e multicanal, que se refere ao uso de vários canais de contato. Porém, ao contrário do que acontece no omnichannel, estes não são conectados, o que pode atrapalhar a experiência dos consumidores.</p><p></p><p></p><p>O resultado do omnichannel é a entrega de experiências mais personalizadas, pois se baseiam nas interações com a marca, e um aumento da taxa de <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /customer-engagement-guide" href="/pt-br/resources/articles/customer-engagement-guide">engajamento</a> em todos os canais. Estes ganhos derivam de uma série de funcionalidades, como as que você confere logo abaixo.</p><h4 id="h-d2c8b52af343" class="my-4 text-gray-900">Quais são as principais funcionalidades do CRM omnichannel?</h4><p>Existem alguns elementos essenciais para ter uma estratégia de CRM omnichannel realmente eficaz, que podemos entender como sendo as funcionalidades dos sistemas escolhidos para dar suporte à empresa, o que inclui os seguintes recursos:</p><ul><li class="mb-2 ml-10 list-disc">visão unificada da jornada do cliente para facilitar o entendimento do processo de compra;</li><li class="mb-2 ml-10 list-disc"><a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /automacao-marketing" href="/pt-br/resources/articles/automacao-marketing">automação de marketing</a> baseada no comportamento do consumidor;</li><li class="mb-2 ml-10 list-disc">integração completa entre os diferentes canais de contato, como notificações push, SMS, site e e-mail, e outras ferramentas, como <em>Analytics</em> e <em>Business Intelligence</em>;</li><li class="mb-2 ml-10 list-disc">sincronização de dados em tempo real para garantir a precisão dos relatórios;</li><li class="mb-2 ml-10 list-disc">atendimento descentralizado, mas ainda conectado, que permite que o processo comece em um canal e termine em outro sem perder nenhuma informação já entregue pelos clientes;</li><li class="mb-2 ml-10 list-disc">recursos de inteligência artificial para uma análise de dados mais precisa.</li></ul><p>Este conjunto de elementos é responsável por proporcionar os benefícios do CRM omnichannel que você confere a seguir.</p><h3 id="h-767dcc2ec5ee" class="my-4 text-gray-900">Quais são os benefícios do CRM omnichannel para as empresas?</h3><p>Unificar as estratégias de CRM da sua empresa pode trazer diversos benefícios. Os principais são:</p><ul><li class="mb-2 ml-10 list-disc">criação de campanhas de marketing e vendas mais eficientes, já que a personalização faz com que melhor atendam às necessidades dos consumidores;</li><li class="mb-2 ml-10 list-disc">melhora da experiência dos clientes, pois a unificação dos canais ajuda a criar uma jornada de compra mais fluida, enquanto a personalização entrega exatamente o que eles precisam, no momento certo;</li><li class="mb-2 ml-10 list-disc">aumento do engajamento, afinal, as campanhas são alinhadas aos seus interesses;</li><li class="mb-2 ml-10 list-disc">aumento das taxas de retenção e fidelização de clientes, já que a centralização de processos facilita o acompanhamento do seu ciclo de vida, o que ajuda na aplicação de estratégias para mantê-los como consumidores fiéis;</li><li class="mb-2 ml-10 list-disc">melhora da comunicação com o público, com o alinhamento das mensagens nos pontos de contato, ou seja, todos entregam conteúdos semelhantes;</li><li class="mb-2 ml-10 list-disc">aumento do ticket médio e da quantidade de conversões, pois os consumidores tendem a comprar mais de marcas que oferecem canais unificados, como mostramos no início deste artigo.</li></ul><p>Agora que você já sabe o que é e quais as vantagens dessa estratégia, aproveite para conferir alguns exemplos práticos de como pode ser aplicada no dia a dia. Basta continuar a leitura!</p><h3 id="h-fcbf8c77ce1c" class="my-4 text-gray-900">Quais são os principais exemplos de uso do CRM omnichannel?</h3><p>É possível usar o CRM omnichannel em diferentes operações e setores, como <strong>instituições financeiras, varejo e turismo</strong>. Veja os principais exemplos de aplicações nessas áreas.</p><h4 id="h-bbb3061c6fe3" class="my-4 text-gray-900">1. Instituições financeiras</h4><p>A estratégia pode ser usada durante a ativação de um cartão para aumentar a taxa de adoção do serviço. Neste caso, a ideia é unificar a comunicação com um fluxo de mensagens composto por:</p><ul><li class="mb-2 ml-10 list-disc">onboarding por e-mail;</li><li class="mb-2 ml-10 list-disc">notificação push com instruções sobre os próximos passos;</li><li class="mb-2 ml-10 list-disc">simulação de uso do cartão no App.</li></ul><h4 id="h-db02e3257c69" class="my-4 text-gray-900">2. Varejo</h4><p>O varejo também pode recorrer à gestão de relacionamento com o cliente omnichannel para aumentar a conversão e o ticket médio, com ações que envolvem:</p><ul><li class="mb-2 ml-10 list-disc">segmentação de consumidores conforme os dados colhidos durante as interações com algum dos pontos de contato;</li><li class="mb-2 ml-10 list-disc">envio de <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /product/email" href="/pt-br/product/email">e-mail</a> personalizado com sugestões de compra;</li><li class="mb-2 ml-10 list-disc">push com cupom de desconto para usar na loja online ou no App.</li></ul><h4 id="h-4beef0dea8c8" class="my-4 text-gray-900">3. Turismo</h4><p>No turismo, a estratégia ajuda a converter os leads em clientes a partir de ações como:</p><ul><li class="mb-2 ml-10 list-disc">e-mail com dicas de data para viagem ou reserva;</li><li class="mb-2 ml-10 list-disc">push com gatilho de urgência com informações sobre a quantidade de vagas restantes;</li><li class="mb-2 ml-10 list-disc">SMS com cupom de desconto para um produto do interesse do lead;</li><li class="mb-2 ml-10 list-disc">oferta de outros produtos após a finalização da compra, o upsell.</li></ul><p>Percebeu como os exemplos de uso do CRM omnichannel são bem variados? Essa característica faz com que a estratégia se adeque às empresas dos mais diversos tamanhos e segmentos, basta saber como implementá-la.</p><p>Quer aprender como? Então, continue a leitura, pois trazemos algumas dicas na sequência.</p><h3 id="h-288368cd0823" class="my-4 text-gray-900">Como implementar uma estratégia de CRM omnichannel na sua empresa?</h3><p>Para implementar uma estratégia de CRM omnichannel realmente eficiente, é necessário:</p><ul><li class="mb-2 ml-10 list-disc">avaliar as necessidades do negócio;</li><li class="mb-2 ml-10 list-disc">definir os seus objetivos;</li><li class="mb-2 ml-10 list-disc">preparar e coletar os dados que servirão de base para as análises;</li><li class="mb-2 ml-10 list-disc">integrar os pontos de contato;</li><li class="mb-2 ml-10 list-disc">escolher uma boa ferramenta de apoio.</li></ul><p>A <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /product/braze-data-platform" href="/pt-br/product/braze-data-platform">plataforma de dados da Braze</a>, uma orquestradora de experiências omnichannel, é uma parceira ideal para a sua empresa. Com o sistema você potencializa a sua estratégia de CRM omnichannel porque consegue unificar e ativar os dados com praticidade e rapidez.</p><p>Dessa maneira, segmenta o público-alvo para campanhas mais precisas, entende o comportamento dos usuários e programa o disparo automático de mensagens em múltiplos canais e em larga escala.</p><p>Assim, cria experiências de compra mais personalizadas e consistentes em todos os canais, sem se confundir com um CRM tradicional.</p><p><a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /get-started" href="/pt-br/get-started">Converse com um dos nossos especialistas</a> e veja como as soluções da Braze podem transformar a jornada dos seus clientes!</p><p></p></div></div><div class="flex w-full shrink-0 grow-0 basis-full flex-col gap-8 md:w-[280px] md:basis-[280px]"><div class="flex flex-col gap-5"><h6 class="text-sm uppercase text-gray-600">Tags relacionadas</h6><div 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Porém, ao contrário do que acontece no omnichannel, estes não são conectados, o que pode atrapalhar a experiência dos consumidores.\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"p\",null,{\"children\":[\"O resultado do omnichannel é a entrega de experiências mais personalizadas, pois se baseiam nas interações com a marca, e um aumento da taxa de \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/articles/customer-engagement-guide\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /customer-engagement-guide\",\"children\":[\"engajamento\"]}],\" em todos os canais. Estes ganhos derivam de uma série de funcionalidades, como as que você confere logo abaixo.\"]}],[\"$\",\"h4\",null,{\"id\":\"h-d2c8b52af343\",\"className\":\"my-4 text-gray-900\",\"children\":[\"Quais são as principais funcionalidades do CRM omnichannel?\"]}],[\"$\",\"p\",null,{\"children\":[\"Existem alguns elementos essenciais para ter uma estratégia de CRM omnichannel realmente eficaz, que podemos entender como sendo as funcionalidades dos sistemas escolhidos para dar suporte à empresa, o que inclui os seguintes recursos:\"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"visão unificada da jornada do cliente para facilitar o entendimento do processo de compra;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/resources/articles/automacao-marketing\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to resources articles: /automacao-marketing\",\"children\":[\"automação de marketing\"]}],\" baseada no comportamento do consumidor;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"integração completa entre os diferentes canais de contato, como notificações push, SMS, site e e-mail, e outras ferramentas, como \",[\"$\",\"em\",null,{\"children\":[\"Analytics\"]}],\" e \",[\"$\",\"em\",null,{\"children\":[\"Business Intelligence\"]}],\";\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"sincronização de dados em tempo real para garantir a precisão dos relatórios;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"atendimento descentralizado, mas ainda conectado, que permite que o processo comece em um canal e termine em outro sem perder nenhuma informação já entregue pelos clientes;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"recursos de inteligência artificial para uma análise de dados mais precisa.\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Este conjunto de elementos é responsável por proporcionar os benefícios do CRM omnichannel que você confere a seguir.\"]}],[\"$\",\"h3\",null,{\"id\":\"h-767dcc2ec5ee\",\"className\":\"my-4 text-gray-900\",\"children\":[\"Quais são os benefícios do CRM omnichannel para as empresas?\"]}],[\"$\",\"p\",null,{\"children\":[\"Unificar as estratégias de CRM da sua empresa pode trazer diversos benefícios. Os principais são:\"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"criação de campanhas de marketing e vendas mais eficientes, já que a personalização faz com que melhor atendam às necessidades dos consumidores;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"melhora da experiência dos clientes, pois a unificação dos canais ajuda a criar uma jornada de compra mais fluida, enquanto a personalização entrega exatamente o que eles precisam, no momento certo;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"aumento do engajamento, afinal, as campanhas são alinhadas aos seus interesses;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"aumento das taxas de retenção e fidelização de clientes, já que a centralização de processos facilita o acompanhamento do seu ciclo de vida, o que ajuda na aplicação de estratégias para mantê-los como consumidores fiéis;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"melhora da comunicação com o público, com o alinhamento das mensagens nos pontos de contato, ou seja, todos entregam conteúdos semelhantes;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"aumento do ticket médio e da quantidade de conversões, pois os consumidores tendem a comprar mais de marcas que oferecem canais unificados, como mostramos no início deste artigo.\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Agora que você já sabe o que é e quais as vantagens dessa estratégia, aproveite para conferir alguns exemplos práticos de como pode ser aplicada no dia a dia. Basta continuar a leitura!\"]}],[\"$\",\"h3\",null,{\"id\":\"h-fcbf8c77ce1c\",\"className\":\"my-4 text-gray-900\",\"children\":[\"Quais são os principais exemplos de uso do CRM omnichannel?\"]}],[\"$\",\"p\",null,{\"children\":[\"É possível usar o CRM omnichannel em diferentes operações e setores, como \",[\"$\",\"strong\",null,{\"children\":[\"instituições financeiras, varejo e turismo\"]}],\". Veja os principais exemplos de aplicações nessas áreas.\"]}],[\"$\",\"h4\",null,{\"id\":\"h-bbb3061c6fe3\",\"className\":\"my-4 text-gray-900\",\"children\":[\"1. Instituições financeiras\"]}],[\"$\",\"p\",null,{\"children\":[\"A estratégia pode ser usada durante a ativação de um cartão para aumentar a taxa de adoção do serviço. Neste caso, a ideia é unificar a comunicação com um fluxo de mensagens composto por:\"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"onboarding por e-mail;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"notificação push com instruções sobre os próximos passos;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"simulação de uso do cartão no App.\"]}]]}],[\"$\",\"h4\",null,{\"id\":\"h-db02e3257c69\",\"className\":\"my-4 text-gray-900\",\"children\":[\"2. Varejo\"]}],[\"$\",\"p\",null,{\"children\":[\"O varejo também pode recorrer à gestão de relacionamento com o cliente omnichannel para aumentar a conversão e o ticket médio, com ações que envolvem:\"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"segmentação de consumidores conforme os dados colhidos durante as interações com algum dos pontos de contato;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"envio de \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/email\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to : /product/email\",\"children\":[\"e-mail\"]}],\" personalizado com sugestões de compra;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"push com cupom de desconto para usar na loja online ou no App.\"]}]]}],[\"$\",\"h4\",null,{\"id\":\"h-4beef0dea8c8\",\"className\":\"my-4 text-gray-900\",\"children\":[\"3. Turismo\"]}],[\"$\",\"p\",null,{\"children\":[\"No turismo, a estratégia ajuda a converter os leads em clientes a partir de ações como:\"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"e-mail com dicas de data para viagem ou reserva;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"push com gatilho de urgência com informações sobre a quantidade de vagas restantes;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"SMS com cupom de desconto para um produto do interesse do lead;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"oferta de outros produtos após a finalização da compra, o upsell.\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Percebeu como os exemplos de uso do CRM omnichannel são bem variados? Essa característica faz com que a estratégia se adeque às empresas dos mais diversos tamanhos e segmentos, basta saber como implementá-la.\"]}],[\"$\",\"p\",null,{\"children\":[\"Quer aprender como? Então, continue a leitura, pois trazemos algumas dicas na sequência.\"]}],[\"$\",\"h3\",null,{\"id\":\"h-288368cd0823\",\"className\":\"my-4 text-gray-900\",\"children\":[\"Como implementar uma estratégia de CRM omnichannel na sua empresa?\"]}],[\"$\",\"p\",null,{\"children\":[\"Para implementar uma estratégia de CRM omnichannel realmente eficiente, é necessário:\"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"avaliar as necessidades do negócio;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"definir os seus objetivos;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"preparar e coletar os dados que servirão de base para as análises;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"integrar os pontos de contato;\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[\"escolher uma boa ferramenta de apoio.\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"A \",[\"$\",\"$L2a\",null,{\"href\":\"/pt-br/product/braze-data-platform\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to : /product/braze-data-platform\",\"children\":[\"plataforma de dados da Braze\"]}],\", uma orquestradora de experiências omnichannel, é uma parceira ideal para a sua empresa. 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