<!DOCTYPE html><html lang="fr"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/d85d6a0cbc49ff63.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a53ed4fffe70f1d9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/ac677f3becdb0fb9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6ec5e54ae379e487.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2afa656f675362c8.js"/><script src="/_next/static/chunks/1ef81171-aae859132489928d.js" async=""></script><script src="/_next/static/chunks/4678-c4cf65c8a49d50fc.js" async=""></script><script src="/_next/static/chunks/main-app-6197fa6a88b2be67.js" async=""></script><script src="/_next/static/chunks/2574-983010db2095872b.js" async=""></script><script src="/_next/static/chunks/6631-fd5b6182a473af1c.js" async=""></script><script src="/_next/static/chunks/6856-d52b74953b91bb74.js" async=""></script><script src="/_next/static/chunks/5652-d640ca44a84f73bf.js" async=""></script><script src="/_next/static/chunks/1641-f9d0eb4225e5e7bc.js" async=""></script><script src="/_next/static/chunks/3198-7ca9872dc04a0faf.js" async=""></script><script src="/_next/static/chunks/9844-27851a4be1d74e02.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js" async=""></script><script src="/_next/static/chunks/app/global-error-0a70c5e451e9c961.js" async=""></script><script src="/_next/static/chunks/ffb75e2a-c3d618ad22d03e8e.js" async=""></script><script src="/_next/static/chunks/8576-b68d5fef27b8d29c.js" async=""></script><script src="/_next/static/chunks/5205-77a65f628022e274.js" async=""></script><script src="/_next/static/chunks/8718-6ba6eed4aa6c2ce7.js" async=""></script><script src="/_next/static/chunks/4127-8253b833f7ff17fa.js" async=""></script><script src="/_next/static/chunks/5474-34ef9587537a720b.js" async=""></script><script src="/_next/static/chunks/636-5e4c8de26b163781.js" async=""></script><script src="/_next/static/chunks/9482-28845d0d4b186828.js" async=""></script><script src="/_next/static/chunks/8164-1badc727a0888923.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js" async=""></script><script src="/_next/static/chunks/7039-2043547fbf600338.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js" async=""></script><script src="/_next/static/chunks/7470-509da7ba7859724d.js" async=""></script><script src="/_next/static/chunks/8002-9b2eb0ca929ae2a5.js" async=""></script><script src="/_next/static/chunks/189-7a1651d82f3e8dab.js" async=""></script><script src="/_next/static/chunks/9673-d6866507b7ed970d.js" async=""></script><script src="/_next/static/chunks/2825-5cc693888933292a.js" async=""></script><script src="/_next/static/chunks/8524-47e5caa013ae614c.js" async=""></script><script src="/_next/static/chunks/8073-36b1c2d303ce5e75.js" async=""></script><script src="/_next/static/chunks/6280-03be8fdbef8420ac.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><link rel="icon" href="/favicon.ico" sizes="any"/><title>Marketing par e-mail Braze</title><meta name="description" content="Envoyez des e-mails engageants et efficaces avec Braze. Réinventez le marketing par e-mail avec des e-mails personnalisés et dynamiques qui génèrent des revenus. "/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://www.braze.com/fr/product/email"/><link rel="alternate" hrefLang="fr" href="https://www.braze.com/fr/product/email"/><link rel="alternate" hrefLang="ko" href="https://www.braze.com/ko/product/email"/><link rel="alternate" hrefLang="pt-br" href="https://www.braze.com/pt-br/product/email"/><link rel="alternate" hrefLang="ja" href="https://www.braze.com/ja/product/email"/><link rel="alternate" hrefLang="en-us" href="https://www.braze.com/product/email"/><link rel="alternate" hrefLang="x-default" href="https://www.braze.com/product/email"/><meta property="og:title" content="Marketing par e-mail Braze"/><meta property="og:description" content="Envoyez des e-mails engageants et efficaces avec Braze. Réinventez le marketing par e-mail avec des e-mails personnalisés et dynamiques qui génèrent des revenus. "/><meta property="og:url" content="https://www.braze.com/fr/product/email"/><meta property="og:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/a6439c9047245ff4fdb60c8fa58e6d7babc90437-1200x628.png"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Marketing par e-mail Braze"/><meta name="twitter:description" content="Envoyez des e-mails engageants et efficaces avec Braze. Réinventez le marketing par e-mail avec des e-mails personnalisés et dynamiques qui génèrent des revenus. "/><meta name="twitter:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/a6439c9047245ff4fdb60c8fa58e6d7babc90437-1200x628.png"/><meta name="next-size-adjust"/><script>(self.__next_s=self.__next_s||[]).push(["https://cdn.cookielaw.org/scripttemplates/otSDKStub.js",{"data-document-language":"true","type":"text/javascript","data-domain-script":"a4189af1-fcc1-4ec1-9f51-e3bc768c6650","id":"onetrust-sdk-script"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage: 'denied',\n functionality_storage: 'denied',\n personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n ad_personalization: 'denied',\n region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU','SE','SI','MC','SK','MF','SM','GB','YT','IE','GF','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n wait_for_update: 500,\n });\n // Set default consent for all other regions\n gtag('consent', 'default', {\n ad_storage: 'granted',\n analytics_storage: 'granted',\n functionality_storage: 'granted',\n personalization_storage: 'granted',\n security_storage: 'granted',\n ad_user_data: 'granted',\n ad_personalization: 'granted',\n wait_for_update: 500,\n });\n ","id":"gtm-consent-mode"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"(function(w,l){\n w[l]=w[l]||[];\n w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\n })(window,'dataLayer');","id":"gtm-init"}])</script><script>(self.__next_s=self.__next_s||[]).push(["https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ",{"async":true,"id":"gtm-script"}])</script><script src="/_next/static/chunks/polyfills-42372ed130431b0a.js" noModule=""></script></head><body class="__variable_97c7bb fr-locale"><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><script>!function(){try{var d=document.documentElement,n='data-theme',s='setAttribute';var e=localStorage.getItem('theme');if('system'===e||(!e&&true)){var t='(prefers-color-scheme: dark)',m=window.matchMedia(t);if(m.media!==t||m.matches){d.style.colorScheme = 'dark';d[s](n,'dark')}else{d.style.colorScheme = 'light';d[s](n,'light')}}else if(e){d[s](n,e|| '')}if(e==='light'||e==='dark')d.style.colorScheme=e}catch(e){}}()</script><header id="site-header" class="fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50" data-site-header="true"><nav id="main-nav-container" class="container flex items-center h-full" aria-label="Main site"><a data-event-name="Header" data-event-label="Logo" aria-label="Homepage" class="flex shrink-0 grow-0 basis-20 items-center xl:mr-10" href="/fr"><img alt="braze" loading="lazy" width="100" height="32" decoding="async" data-nimg="1" class="block" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=128&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75"/></a><div id="menu-toggle" class="h-full xl:w-full ml-auto"><div class="fixed inset-0 top-[64px] z-50 overflow-x-hidden bg-white xl:flex xl:static xl:h-full xl:overflow-visible hidden"><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto"><li class="w-full xl:w-auto"><a aria-label="Nos atouts" class="flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px]" href="/fr/value-of-braze">Nos atouts</a></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Produit<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Produit" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Produit"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Retour</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-6"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Data</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/fr/product/braze-data-platform"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Plateforme de données Braze</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Reporting et analyses</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Orchestration</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/fr/product/journey-orchestration"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dataflow-04"><use href="/icons/sprites.svg#dataflow-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Orchestration des parcours</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/testing-experimentation"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="horizontal-bar-chart-01"><use href="/icons/sprites.svg#horizontal-bar-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Expérimentation</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Canaux</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/fr/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cross-channels"><use href="/icons/sprites.svg#cross-channels"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Cross-canal</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">E-mail</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">SMS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="whatsapp"><use href="/icons/sprites.svg#whatsapp"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Messages pour applications mobiles</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="server-05"><use href="/icons/sprites.svg#server-05"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Communication web</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/product/audience-sync"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="sliders-02"><use href="/icons/sprites.svg#sliders-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Synchronisation des audiences des médias</span></div></a></li></ul></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F980] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 mr-2 xl:mr-0 rounded-md bg-gradient-icon text-white"><svg width="20" height="20" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">BrazeAI™</span><p class="text-md font-normal text-gray-600">Découvrez comment BrazeAI™ s'intègre aux fonctionnalités de l'ensemble de notre plateforme.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/fr/product/brazeai">En savoir plus</a></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/fr/product/overview"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="atom-01"><use href="/icons/sprites.svg#atom-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Aperçu de la plateforme Braze</span><span class="text-sm font-normal text-gray-600">Tous vos besoins en matière de données, de canaux et d'orchestration au sein d'une seule et même plateforme.</span></div></a></li><li><a class="nav-item flex gap-3" href="/fr/product"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="settings-01"><use href="/icons/sprites.svg#settings-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Fonctionnement</span><span class="text-sm font-normal text-gray-600">Une présentation de notre pile technologique intégrée verticalement.</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Solutions"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Retour</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Secteurs d'activité</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Vente au détail et e-commerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Services financiers</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Voyages et hébergement</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Médias et divertissement</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">À la demande</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Restauration rapide</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze pour</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/fr/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Ingénierie</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/fr/resources/reports-and-guides/2025-emea-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="Une femme est assise sur une chaise devant une bannière sur laquelle il est écrit "Évaluation de l'engagement client"" loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0b42b948b714835219d204b513c037091b2bbf91-1920x1080.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0b42b948b714835219d204b513c037091b2bbf91-1920x1080.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0b42b948b714835219d204b513c037091b2bbf91-1920x1080.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">Panorama 2025 de l’engagement client dans la région EMEA</span><span class="text-md font-normal text-gray-600">Les marques de la région EMEA investissent plus que jamais dans le marketing. En fait, 74 % d’entre elles prévoient d’augmenter leur budget marketing en 2025.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Partenaires<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Partenaires" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Partenaires"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Retour</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/fr/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Découvrez nos partenaires technologiques ou de solutions et entrez en contact avec eux.</span></div></a></li><li><a class="nav-item flex gap-3" href="/fr/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Partenaires de solutions</span><span class="text-sm font-normal text-gray-600">Découvrez nos partenariats avec les plus grandes agences, sociétés de conseil et intégrateurs de systèmes au monde.</span></div></a></li><li><a class="nav-item flex gap-3" href="/fr/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Partenaires technologiques</span><span class="text-sm font-normal text-gray-600">Explorez plus de 140 intégrations de partenariats technologiques</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Ressources<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Ressources" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Ressources"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Retour</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Apprendre</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/fr/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Centre de ressources</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Études de cas</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Rapports et guides</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Vidéos (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Webinaires et événements</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/fr"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">Documentation utilisateur</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Progresser</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Communauté de clients Bonfire (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/fr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Ambassadeurs Braze (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-fr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certification</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Accompagner</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/fr/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Aperçu du service d'assistance</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Services professionnels</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Satisfaction client</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Braze<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Braze" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Braze"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Retour</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/fr/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">À propos de nous</span><span class="text-sm font-normal text-gray-600">Découvrez comment Braze est devenue la principale plateforme d'engagement client.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Relations avec les investisseurs (EN)</span><span class="text-sm font-normal text-gray-600">Consultez notre actualité, nos statistiques et nos résultats financiers.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Carrières (EN)</span><span class="text-sm font-normal text-gray-600">Découvrez nos offres d'emploi et les raisons de la popularité de notre environnement de travail.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">Explorez nos données environnementales, sociales et de gouvernance d'entreprise.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Actualités (EN)</span><span class="text-sm font-normal text-gray-600">Découvrez les derniers événements survenus à Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="/fr/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Juridique (EN)</span><span class="text-sm font-normal text-gray-600">Consultez nos mentions légales, politiques, déclarations de conformité et plus encore.</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">Vous cherchez autre chose ?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/fr/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>Nous contacter</a></div></div></li></ul><a aria-label="Rechercher" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/fr/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&>svg:last-child]:ml-1 [&>svg:last-child]:rotate-0 [&>svg:last-child]:transition-all" aria-expanded="false" aria-haspopup="true" aria-label="Language Switcher"><svg width="18" height="18" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><svg width="12" height="12" role="img" aria-label="chevron-down"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><nav class="absolute bottom-full sm:bottom-auto sm:top-full w-[320px] left-1/2 -translate-x-1/2 z-50 bg-white rounded-[6px] shadow-lg overflow-hidden max-h-0" aria-hidden="true" aria-labelledby="language-switcher-button"><ul class="z-50 flex flex-col max-h-0"><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="English"><span>English</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] bg-[#9359ff] bg-opacity-[0.04] font-medium hover:bg-opacity-[0.08]"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Français"><span>Français</span><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" color="#6826E1" style="color:#6826E1" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z"></path></svg></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="日本語"><span>日本語</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="한국어"><span>한국어</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Português BR"><span>Português BR</span></button></li></ul></nav></div><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0"><li class="w-full xl:w-auto"><a aria-label="Login" class="flex items-center w-full h-full xl:w-auto font-semibold ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] justify-center text-gray-600 text-lg" href="https://dashboard.braze.com/developers/sign_in">Login</a></li><li class="w-full xl:w-auto"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/fr/get-started">Commencer</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/fr/get-started">Commencer</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="size-full bg-white"><div class="flex flex-col"><section class="supergraphic-3 z-50 relative contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="relative"><div data-testid="hero-container" class="container pb-10 pt-24 lg:pb-24"><div class="flex flex-col gap-y-8 lg:flex-row lg:justify-between lg:items-center "><div class="flex w-full shrink-0 flex-col gap-12 items-start lg:pr-8 lg:w-1/2 lg:max-w-[592px]"><div class="flex flex-col gap-6 items-start "><div class="flex flex-col items-start gap-4"><div class="flex flex-wrap gap-1 items-start"><div class="text-black flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>La plateforme d'engagement client.™</strong></p></h4></div></div><h1 id="redonnez-vie-au-marketing-par-email" class="mb-0 text-display-md md:text-display-lg lg:text-display-xl font-extrabold"><span class="block"><span class="">Redonnez vie au marketing par e-mail.</span></span></h1></div><div class="flex w-full flex-col gap-8 text-gray-900"><p>Revitalisez un canal éprouvé avec des e-mails personnalisés et dynamiques qui génèrent des revenus.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs w-full sm:w-fit" href="/fr/get-started">Obtenir une démonstration</a></div></div></div></div><div class="w-full shrink-0 grow basis-0 pt-10 lg:w-1/2 lg:pt-0 lg:max-w-[592px]"><img alt="a screenshot of a website that says outdoors onward" loading="lazy" width="880" height="545" decoding="async" data-nimg="1" class="size-full rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc2713f608d4397a6f90b61a45a3be4661f691ba8-1547x1326.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc2713f608d4397a6f90b61a45a3be4661f691ba8-1547x1326.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc2713f608d4397a6f90b61a45a3be4661f691ba8-1547x1326.png&w=1920&q=75"/></div></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container"><div class="bg-[#FFFFFFCC] rounded-3xl px-4 py-8 lg:p-20 text-gray-900 backdrop-blur-[30px]"><div class="relative z-10 flex flex-col items-center"><div class="w-full max-w-[800px] pb-8 lg:pb-16"><h2 id="modernisez-un-canal-traditionnel" class="text-left sm:text-center mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">Modernisez un canal traditionnel.</span></span></h2></div><div class=""><div class="-mx-4 flex flex-col gap-y-8 md:flex-row md:flex-wrap"><div class="false px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-4"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Stimulez les conversions</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>Envoyez des e-mails pertinents qui stimulent l'engagement, la satisfaction des clients et les revenus.</p></div></div></div></div></div><div class="false px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-4"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Réalisez des économies de temps et d'argent</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>Envoyez rapidement et facilement vos e-mails promotionnels, relationnels et transactionnels.</p></div></div></div></div></div><div class="false px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-4"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="lock-03"><use href="/icons/sprites.svg#lock-03"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Développez votre activité en toute confiance</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>Donnez une nouvelle dimension à votre programme d'e-mail sans sacrifier la livrabilité ni les performances.</p></div></div></div></div></div><div class="false px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-4"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="message-smile-square"><use href="/icons/sprites.svg#message-smile-square"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Dynamisez chaque boîte de réception</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>Libérez toute votre créativité avec des e-mails conçus pour se démarquer dans une boîte de réception encombrée.</p></div></div></div></div></div></div></div></div></div></div></div></section></div></div></section><section class="bg-gray-50 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex w-full items-center justify-center" data-theme="dark"><div class="flex max-w-[800px] flex-col items-center gap-8"><div class="flex flex-wrap items-center gap-1"><svg width="20" height="20" role="img" aria-label="star" class="text-warning-400"><use href="/icons/sprites.svg#star"></use></svg><svg width="20" height="20" role="img" aria-label="star" class="text-warning-400"><use href="/icons/sprites.svg#star"></use></svg><svg width="20" height="20" role="img" aria-label="star" class="text-warning-400"><use href="/icons/sprites.svg#star"></use></svg><svg width="20" height="20" role="img" aria-label="star" class="text-warning-400"><use href="/icons/sprites.svg#star"></use></svg><svg width="20" height="20" role="img" aria-label="star" class="text-warning-400"><use href="/icons/sprites.svg#star"></use></svg></div><div class="text-center font-aribauGrotesk text-[30px] font-extrabold not-italic leading-[110%] text-gray-900">« Chaque client de référence vante les capacités de Braze en matière de personnalisation, et à juste titre. »</div><div class="flex flex-col items-center justify-center"><div class="flex flex-col items-center gap-5"><img alt="" loading="lazy" width="100" height="56" decoding="async" data-nimg="1" class="h-[56px] w-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fccefaaa9788a24c6ecb7fb8526a7ab8779f879e0-133x23.svg&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fccefaaa9788a24c6ecb7fb8526a7ab8779f879e0-133x23.svg&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fccefaaa9788a24c6ecb7fb8526a7ab8779f879e0-133x23.svg&w=256&q=75"/><div class="flex flex-col items-center gap-1"><span class="text-center font-aribauGrotesk text-md font-bold text-gray-900">The Forrester Wave™ </span><span class="text-normal text-center text-md text-gray-600"> Fournisseurs de services de marketing par e-mail, 1er trimestre 2022</span></div></div></div></div></div></div><div class="h-20 w-full"></div><div class="text-white absolute -bottom-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full" aria-hidden="true"><path d="M1440 64L0 64L1440 0V64Z" fill="currentColor"></path></svg></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex flex-col items-start gap-10 md:items-center "><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center "><h2 id="emails-conus-pour-voluer-quel-que-soit-la-taille-d" class="mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">E-mails conçus pour évoluer, quel que soit la taille de votre entreprise.</span></span></h2></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple-500 flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>Optimisez votre retour sur investissement</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Envoyez des e-mails convaincants qui génèrent des conversions.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="clock"><use href="/icons/sprites.svg#clock"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Déclencheurs en temps réel</span><p class="text-[16px] leading-[24px] text-gray-600">Déclenchez automatiquement des e-mails en fonction des comportements des clients en temps réel, des interactions cross-canal et des mises à jour de vos systèmes techniques.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Prochaine action recommandée</span><p class="text-[16px] leading-[24px] text-gray-600">Personnalisez les parcours e-mail tout au long de l'entonnoir, qu'il s'agisse d'un rappel envoyé au moment idéal ou d'un flux dynamique qui s'adapte et oriente les clients vers leur prochaine action recommandée.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="user-circle"><use href="/icons/sprites.svg#user-circle"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Personnalisation dynamique</span><p class="text-[16px] leading-[24px] text-gray-600">Intégrez des produits, du contenu, des promotions et des recommandations directement dans vos e-mails pour fournir à chaque client les informations qui lui seront le plus utiles.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">AMP pour e-mail</span><p class="text-[16px] leading-[24px] text-gray-600">Livrez des expériences interactives et captivantes directement dans la boîte de réception de vos clients.</p></div></div></div><div class="flex flex-col items-start gap-8 rounded-xl p-6 border border-[#C9C4FF] bg-[#FBFAFE]"><div class="flex flex-col items-start justify-center gap-3"><span class="text-xl font-extrabold text-gray-900">Taux d'ouverture 3 fois plus élevés que les taux de référence du secteur</span></div></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="a phone screen shows an email from upon voyage" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7460b14952d401a8cfca7de10efa5cd8a513f73e-1229x1271.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7460b14952d401a8cfca7de10efa5cd8a513f73e-1229x1271.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7460b14952d401a8cfca7de10efa5cd8a513f73e-1229x1271.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple-500 flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>Réalisez des économies de temps et d'argent</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Créez des campagnes créatives sans effort.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p></p><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="mouse"><use href="/icons/sprites.svg#mouse"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Modification simple par glisser-déposer</span><p class="text-[16px] leading-[24px] text-gray-600">Créez en quelques minutes des e-mails à l'image de votre marque avec un éditeur visuel intuitif. Choisissez des polices, des couleurs et d'autres styles personnalisés pour rester fidèle à l’identité de votre marque.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="book-closed"><use href="/icons/sprites.svg#book-closed"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Modèles prêts à l'emploi</span><p class="text-[16px] leading-[24px] text-gray-600">Gagnez du temps en utilisant des modèles d’e-mail préconfigurés, des blocs de contenu d’e-mail personnalisés et d'autres éléments de contenu ou de conception réutilisables.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Contenu personnalisé grâce à l'IA générative</span><p class="text-[16px] leading-[24px] text-gray-600">Accélérez la rédaction de contenu, la génération d’images et le processus d’assurance qualité avec un conseiller alimenté par l’IA.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="pen-tool-01"><use href="/icons/sprites.svg#pen-tool-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Services créatifs dédiés</span><p class="text-[16px] leading-[24px] text-gray-600">Accélérez la création d’e-mails et démarquez-vous de la concurrence grâce à l’équipe Braze, qui prend en charge la migration de vos ressources e-mail existantes ainsi que la création de nouveaux contenus.</p></div></div></div><div class="flex flex-col items-start gap-8 rounded-xl p-6 border border-[#C9C4FF] bg-[#FBFAFE]"><div class="flex flex-col items-start justify-center gap-3"><span class="text-xl font-extrabold text-gray-900">Réduit de 85 % le temps nécessaire pour créer une campagne</span></div></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="switchback-entrance w-full"><img alt="an advertisement for burger boys that says get 20 % off your favorites today only" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff4f128198e1df3adb0cbd24dba50aa4d1d2e3f7f-1330x1427.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff4f128198e1df3adb0cbd24dba50aa4d1d2e3f7f-1330x1427.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff4f128198e1df3adb0cbd24dba50aa4d1d2e3f7f-1330x1427.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple-500 flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>Développez votre activité en toute confiance</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Des services dédiés pour optimiser votre stratégie de communication par e-mail.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="palette"><use href="/icons/sprites.svg#palette"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Contenu pour e-mails</span><p class="text-[16px] leading-[24px] text-gray-600">Accélérez la création d’e-mails et démarquez-vous de la concurrence grâce à l’équipe Braze, qui prend en charge la migration de vos ressources e-mail existantes ainsi que la création de nouveaux modèles d’e-mail.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="send-01"><use href="/icons/sprites.svg#send-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Livrabilité à grande échelle</span><p class="text-[16px] leading-[24px] text-gray-600">Faites confiance à une plateforme fiable, adaptée à toutes les tailles d’audience et volumes d'envois. Réduisez le risque que vos messages ne finissent avec les courriers indésirables grâce à un plan personnalisé de réchauffement d’adresses IP, une surveillance à la demande et une équipe spécialisée dans la livrabilité des messages et les relations avec les fournisseurs d'accès (ISP).</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Aide à la migration</span><p class="text-[16px] leading-[24px] text-gray-600">Migrez en toute confiance vers un fournisseur de services e-mail performant avec l’aide de spécialistes primés en onboarding, d'équipes dédiées à la réussite client et d'un vaste réseau de partenaires.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="layout-alt-01"><use href="/icons/sprites.svg#layout-alt-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Communauté de spécialistes de l'e-mailing</span><p class="text-[16px] leading-[24px] text-gray-600">Trouvez l'inspiration auprès de la communauté Braze Bonfire, composée de plus de 3 000 spécialistes du marketing, pour créer votre prochaine campagne d’e-mails.</p></div></div></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="switchback-entrance w-full"><img alt="a group of people looking at a laptop with a message that says 7 billion emails sent over black friday / cyber monday" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5df0d51f25ae9e06a55de1ff88bce0fefa7664f9-1184x1187.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5df0d51f25ae9e06a55de1ff88bce0fefa7664f9-1184x1187.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5df0d51f25ae9e06a55de1ff88bce0fefa7664f9-1184x1187.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple-500 flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>Dynamisez chaque boîte de réception</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Considérez vos abonnés comme des personnes, et non comme de simples listes statiques.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Vue complète de chaque abonné</span><p class="text-[16px] leading-[24px] text-gray-600">Centralisez les données first-party issues de sources diverses pour connaître en temps réel les préférences, comportements, probabilités de conversion et interactions passés ou actuels de vos clients sur l’ensemble des plateformes et canaux.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="users-check"><use href="/icons/sprites.svg#users-check"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Gestion des abonnements et des préférences</span><p class="text-[16px] leading-[24px] text-gray-600">Gérez les états d'abonnement et créez des centres de préférences personnalisés afin de cibler les bonnes personnes avec le contenu d’e-mail le plus pertinent.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="link-03"><use href="/icons/sprites.svg#link-03"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Segmentation flexible</span><p class="text-[16px] leading-[24px] text-gray-600">Créez et ciblez votre audience idéale. Tirez parti de plus de 100 filtres préconfigurés ou d'un compositeur SQL pour atteindre l’abonné adéquat.</p></div></div></div><div class="relative flex flex-col justify-center gap-6 overflow-hidden rounded-xl border border-[#C9C4FF] bg-[#FBFAFE] p-4"><div class="flex h-6 flex-row"><img alt="Lumos Labs logo" loading="lazy" width="200" height="24" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fedd8c73e5b8f60e9902cabdf31718d84698e131c-1600x400.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fedd8c73e5b8f60e9902cabdf31718d84698e131c-1600x400.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fedd8c73e5b8f60e9902cabdf31718d84698e131c-1600x400.png&w=640&q=75"/></div><blockquote class="font-aribauGrotesk text-lg text-gray-900"><p>“We went from sending a single static message to our entire audience at once, to sending a series of messages that responded to our audience's behavior and reached them when they were most likely to engage.”</p></blockquote><div><div class="flex items-center gap-4"><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Seth Gourson</h6><div class="hidden min-h-[30px] border-r-2 border-gray-300 bg-gray-300 sm:block "></div><span class="text-md text-gray-900">Marketing Manager, Lumos Labs</span></div></div></div></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="jenny williams is a subscribed member of steppington updates" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F032e7ee4eff79c2d0600f3c29413046de4c6c8d4-1251x1355.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F032e7ee4eff79c2d0600f3c29413046de4c6c8d4-1251x1355.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F032e7ee4eff79c2d0600f3c29413046de4c6c8d4-1251x1355.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple-500 flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>Testez et optimisez</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Affinez votre stratégie de communication par e-mail.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="tool-01"><use href="/icons/sprites.svg#tool-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Expérimentation complète</span><p class="text-[16px] leading-[24px] text-gray-600">Expérimentation complète : optimisez facilement chaque aspect de votre stratégie d’e-mailing pour identifier ce qui fonctionne le mieux, qu'il s'agisse de l’objet ou du contenu du message, de la fréquence d'envoi, et bien plus encore.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Analyses et rapports efficaces</span><p class="text-[16px] leading-[24px] text-gray-600">Mesurez et évaluez les performances de votre programme d'e-mails, de vos parcours, de vos campagnes et de vos envois individuels à l’aide de Braze et des autres outils d'analyse que vous utilisez déjà.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="magic-wand-02"><use href="/icons/sprites.svg#magic-wand-02"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Optimisation alimentée par l'IA</span><p class="text-[16px] leading-[24px] text-gray-600">Obtenez de meilleurs résultats en un seul clic. Optimisez automatiquement vos campagnes d'e-mails en envoyant aux abonnés le meilleur message pour favoriser l'engagement et la conversion.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="tool-01"><use href="/icons/sprites.svg#tool-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Simplicité d’expansion à d'autres canaux</span><p class="text-[16px] leading-[24px] text-gray-600">Suivez vos clients quel que soit l’endroit où ils se trouvent. Démarrez votre stratégie d'engagement client avec une campagne d'e-mailing, puis déployez-la sur d’autres canaux comme les SMS, le mobile, le web et les annonces payantes afin d’obtenir davantage de conversions.</p></div></div></div><div class="relative flex flex-col justify-center gap-6 overflow-hidden rounded-xl border border-[#C9C4FF] bg-[#FBFAFE] p-4"><blockquote class="font-aribauGrotesk text-lg text-gray-900"><p>“Three years in, we’ve used Braze to test and optimize messaging cadence, creative, audience targeting, content choice, and more to become very relevant to our consumer experience of Peacock.”</p></blockquote><div><div class="flex items-center gap-4"><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Annabella Goff</h6><div class="hidden min-h-[30px] border-r-2 border-gray-300 bg-gray-300 sm:block "></div><span class="text-md text-gray-900">Sr. Director, CRM, Peacock</span></div></div></div></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="switchback-entrance w-full"><img alt="a purple phone with a screen that says 50k points when you refer a friend" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe652e424027b8f55fd43ad9088cb6ed65fd551fd-1256x1606.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe652e424027b8f55fd43ad9088cb6ed65fd551fd-1256x1606.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe652e424027b8f55fd43ad9088cb6ed65fd551fd-1256x1606.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="supergraphic-2 relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-28 pb-12 sm:pb-18 lg:pb-24 xl:pb-28"><div class="h-20 w-full"></div><div class="text-white absolute -top-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full" aria-hidden="true"><path d="M5.59506e-06 -0.339481L1440 -0.339355L0 63.6605L5.59506e-06 -0.339481Z" fill="currentColor"></path></svg></div><div class=""><div class="container flex w-full flex-col gap-10 pt-10 sm:gap-16"><div class="flex w-full flex-col gap-6 md:flex-row justify-center"><div class="flex w-full max-w-[800px] grow flex-col gap-6 text-center"><h2 class="mb-0 md:text-display-lg font-extrabold text-tab-purple"><p>Études de cas</p></h2><p class="text-lg text-tab-purple"></p></div></div><div class="w-full gap-6 lg:hidden"><div class="slick-slider case-study-panel-slider w-full pb-12 slick-initialized" dir="ltr"><button type="button" aria-label="Previous slide" class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 slick-arrow slick-prev slick-disabled" style="display:block"><svg width="20" height="20" role="img" aria-label="arrow-left"><use href="/icons/sprites.svg#arrow-left"></use></svg></button><div class="slick-list"><div class="slick-track" style="width:300%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:33.333333333333336%;position:relative;left:0;opacity:1;z-index:999;transition:opacity 500ms ease, visibility 500ms ease"><div><a class="w-full" tabindex="-1" style="width:100%;display:inline-block" href="/customers/peacock-case-study"><div class="duration-300 group flex size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3]"><img alt="Peacock" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="h-[200px] w-full object-contain transition-all duration-300 group-hover:scale-105" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff123502106ae5449c2c8441e8c19ff073970ec20-900x1220.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff123502106ae5449c2c8441e8c19ff073970ec20-900x1220.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff123502106ae5449c2c8441e8c19ff073970ec20-900x1220.png&w=640&q=75"/><div class="flex w-full grow flex-col gap-8 p-6"><div class="flex flex-col items-start gap-3"><div class="flex rounded-[100px] border border-tab-purple px-3 py-1 text-sm font-extrabold text-tab-purple">Étude de cas</div><div class="flex flex-col items-start gap-4"><h2 class="text-display-xs font-extrabold text-tab-purple">How Peacock’s Year-In-Review Campaign Drove a 20% Reduction in Churn</h2><span class="line-clamp-3 text-md font-normal text-tab-purple">Each campaign was measured by target audience (i.e. those who opened the email), benchmarked against the control (i.e. those excluded from receiving the email). Compared with the control audience, the target audience saw a 20% decrease in churn rate over 30 days, a 6% higher upgrade rate from free to paid subscriptions, and a 2-point lift in return rate to view content on Peacock.</span></div></div></div></div></a></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:33.333333333333336%;position:relative;left:-33px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><a class="w-full" tabindex="-1" style="width:100%;display:inline-block" href="/fr/customers/tui-case-study"><div class="duration-300 group flex size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3]"><img alt="TUI" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="h-[200px] w-full object-contain transition-all duration-300 group-hover:scale-105" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb4561bd27a2bacc4d482be310ef0d3a57e06e3ae-900x1220.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb4561bd27a2bacc4d482be310ef0d3a57e06e3ae-900x1220.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb4561bd27a2bacc4d482be310ef0d3a57e06e3ae-900x1220.png&w=640&q=75"/><div class="flex w-full grow flex-col gap-8 p-6"><div class="flex flex-col items-start gap-3"><div class="flex rounded-[100px] border border-tab-purple px-3 py-1 text-sm font-extrabold text-tab-purple">Étude de cas</div><div class="flex flex-col items-start gap-4"><h2 class="text-display-xs font-extrabold text-tab-purple">En améliorant ses parcours clients, TUI multiplie les réservations et achats dans son application</h2><span class="line-clamp-3 text-md font-normal text-tab-purple">Sa nouvelle stratégie cross-canal lui a permis d’enregistrer une hausse de 118 % des clients utilisant son application pour réserver un séjour, de 205 % des achats annexes (comme une place de stationnement à l’aéroport) et de 78 % de la proportion des ventes de séjours générées par l’application.</span></div></div></div></div></a></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:33.333333333333336%;position:relative;left:-66px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><a class="w-full" tabindex="-1" style="width:100%;display:inline-block" href="/fr/customers/canva-case-study-catalogs"><div class="duration-300 group flex size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3]"><img alt="Canva" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="h-[200px] w-full object-contain transition-all duration-300 group-hover:scale-105" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbcb39fbf108993957e58becd65cc1c5060d64890-900x1220.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbcb39fbf108993957e58becd65cc1c5060d64890-900x1220.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbcb39fbf108993957e58becd65cc1c5060d64890-900x1220.png&w=640&q=75"/><div class="flex w-full grow flex-col gap-8 p-6"><div class="flex flex-col items-start gap-3"><div class="flex rounded-[100px] border border-tab-purple px-3 py-1 text-sm font-extrabold text-tab-purple">Étude de cas</div><div class="flex flex-col items-start gap-4"><h2 class="text-display-xs font-extrabold text-tab-purple">Avec les catalogues Braze, Canva crée des messages personnalisés qui favorisent l'adoption de ses nouvelles fonctionnalités</h2><span class="line-clamp-3 text-md font-normal text-tab-purple">Avec cette campagne, Canva a amélioré le taux d’ouverture de ses messages de 55 % et le taux de clics de 47 %. L’entreprise a également rehaussé l’adoption de ses fonctionnalités de 8 %, ce qui a contribué à fidéliser ses utilisateurs et à booster ses revenus. Enfin, elle a gagné en efficacité opérationnelle en économisant près de 1 000 h de production avec Braze tout en optimisant ses campagnes pour 25 fonctionnalités avec plus de 200 variantes.</span></div></div></div></div></a></div></div></div></div><button type="button" aria-label="Next slide" class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 slick-arrow slick-next" style="display:block"><svg width="20" height="20" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></button></div></div><div class="hidden px-8 lg:grid lg:grid-cols-4 lg:gap-4"><a class="lg:col-span-2 lg:row-span-2" href="/customers/peacock-case-study"><div class="duration-300 group flex size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3]"><img alt="Peacock" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="h-[320px] w-full object-contain transition-all duration-300 group-hover:scale-105" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff123502106ae5449c2c8441e8c19ff073970ec20-900x1220.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff123502106ae5449c2c8441e8c19ff073970ec20-900x1220.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff123502106ae5449c2c8441e8c19ff073970ec20-900x1220.png&w=640&q=75"/><div class="flex w-full grow flex-col gap-8 p-6 lg:h-[320px]"><div class="flex flex-col items-start gap-3"><div class="flex rounded-[100px] border border-tab-purple px-3 py-1 text-sm font-extrabold text-tab-purple">Étude de cas</div><div class="flex flex-col items-start gap-4"><h2 class="text-display-xs font-extrabold text-tab-purple">How Peacock’s Year-In-Review Campaign Drove a 20% Reduction in Churn</h2><span class="line-clamp-2 text-md font-normal text-tab-purple">Each campaign was measured by target audience (i.e. those who opened the email), benchmarked against the control (i.e. those excluded from receiving the email). Compared with the control audience, the target audience saw a 20% decrease in churn rate over 30 days, a 6% higher upgrade rate from free to paid subscriptions, and a 2-point lift in return rate to view content on Peacock.</span></div></div></div></div></a><div class="lg:row-span-1 lg:col-span-2"><div class="hidden h-[320px] flex-col justify-center rounded-xl border border-white bg-[#FFFFFF66] p-3 text-tab-purple backdrop-blur-[12px] lg:flex"><span class="font-bold leading-none text-display-sm xl:text-display-md">300 milliards</span><div class="text-[18px]">de volume d'e-mails - Braze a envoyé ~300 milliards d'e-mails l'année dernière</div></div></div><a class="lg:col-span-2 lg:row-span-2" href="/fr/customers/tui-case-study"><div class="duration-300 group hidden size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3] lg:flex"><img alt="TUI" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="h-[320px] w-full object-contain transition-all duration-300 group-hover:scale-105" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb4561bd27a2bacc4d482be310ef0d3a57e06e3ae-900x1220.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb4561bd27a2bacc4d482be310ef0d3a57e06e3ae-900x1220.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb4561bd27a2bacc4d482be310ef0d3a57e06e3ae-900x1220.png&w=640&q=75"/><div class="flex h-[320px] w-full grow flex-col gap-8 p-6"><div class="flex flex-col items-start gap-3"><div class="flex rounded-[100px] border border-tab-purple px-3 py-1 text-sm font-extrabold text-tab-purple">Étude de cas</div><div class="flex flex-col items-start gap-4"><h2 class="text-display-xs font-extrabold text-tab-purple">En améliorant ses parcours clients, TUI multiplie les réservations et achats dans son application</h2><span class="line-clamp-2 text-md font-normal text-tab-purple">Sa nouvelle stratégie cross-canal lui a permis d’enregistrer une hausse de 118 % des clients utilisant son application pour réserver un séjour, de 205 % des achats annexes (comme une place de stationnement à l’aéroport) et de 78 % de la proportion des ventes de séjours générées par l’application.</span></div></div></div></div></a><a class="lg:col-span-2" href="/fr/customers/canva-case-study-catalogs"><div class="duration-300 group hidden size-full flex-row overflow-hidden rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3] lg:flex"><img alt="Canva" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="h-[320px] flex-[1] object-contain transition-all duration-300 group-hover:scale-105" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbcb39fbf108993957e58becd65cc1c5060d64890-900x1220.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbcb39fbf108993957e58becd65cc1c5060d64890-900x1220.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbcb39fbf108993957e58becd65cc1c5060d64890-900x1220.png&w=640&q=75"/><div class="flex h-[320px] flex-[2] grow flex-col gap-8 p-6"><div class="flex flex-col items-start gap-3"><div class="flex rounded-[100px] border border-tab-purple px-3 py-1 text-sm font-extrabold text-tab-purple">Étude de cas</div><div class="flex flex-col items-start gap-4"><h2 class="font-extrabold text-tab-purple lg:text-md xl:text-display-xs">Avec les catalogues Braze, Canva crée des messages personnalisés qui favorisent l'adoption de ses nouvelles fonctionnalités</h2></div></div></div></div></a></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container"><div class="mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11"><div><h2 id="consultez-les-ressources" class="mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">Consultez les ressources.</span></span></h2></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs mt-4 lg:mt-0" href="/fr/blog">Voir le blog</a></div><ul class="lg:grid lg:grid-cols-3 lg:gap-8 lg:auto-rows-stagger"><li class="row-start-3 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/fr/resources/reports-and-guides/braze-email-inspiration-guide"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="an advertisement for braze shows a man eating a sandwich" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd985a23b8cbce7bada1c91a5861939da3788ce57-1920x1080.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd985a23b8cbce7bada1c91a5861939da3788ce57-1920x1080.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd985a23b8cbce7bada1c91a5861939da3788ce57-1920x1080.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Guide</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Le guide d'inspiration Braze pour les campagnes par e-mails</h3></div></a></li><li class="row-start-2 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/fr/resources/articles/9-best-practices-for-email-subject-lines"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="A computer screen highlighting an email subject line" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8d902236b110fad4bbe6144e5645243d8e9319a1-3000x3000.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8d902236b110fad4bbe6144e5645243d8e9319a1-3000x3000.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8d902236b110fad4bbe6144e5645243d8e9319a1-3000x3000.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Article</span><span class="text-sm text-gray-500 font-extrabold">5<!-- --> min de lecture</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">9 bonnes pratiques pour des lignes d’objet percutantes dans les e-mails</h3><span class="text-sm text-gray-500 font-extrabold">23 juillet 2024</span></div></a></li><li class="row-start-1 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/fr/resources/articles/navigating-email-deliverability"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a computer monitor is surrounded by envelopes and icons on a purple background" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe5ed094d26bfc61366ce8004ce1e07da91479f58-1200x800.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe5ed094d26bfc61366ce8004ce1e07da91479f58-1200x800.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe5ed094d26bfc61366ce8004ce1e07da91479f58-1200x800.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Article</span><span class="text-sm text-gray-500 font-extrabold">6<!-- --> min de lecture</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Boîte de réception : Comprendre le paysage moderne de la livrabilité des e-mails</h3><span class="text-sm text-gray-500 font-extrabold">21 novembre 2024</span></div></a></li></ul></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout"><div class=""><section class="bg-heat4-reverse relative overflow-hidden contain-layout pt-6 pb-6"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="devenez-le-marketeur-de-demain-ds-aujourdhui" class="mb-0 text-white text-display-md md:text-display-lg lg:text-display-xl font-extrabold"><span class="block"><span class="">Devenez le marketeur de demain dès aujourd'hui</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/fr/get-started">Démarrer</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/fr/product">Découvrez le fonctionnement de Braze</a></div></div></div></div></section></div></section></div></div><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze</p><p>L’engagement,</p><p>réinventé.</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Aperçu</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Pourquoi Braze" href="/fr/value-of-braze">Pourquoi Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Aperçu de la plateforme Braze" href="/fr/product/overview">Aperçu de la plateforme Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Fonctionnement de Braze" href="/fr/product">Fonctionnement de Braze</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Produit</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Plateforme de données Braze" href="/fr/product/braze-data-platform">Plateforme de données Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/fr/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Rapports" href="/fr/product/reporting-analytics">Rapports</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Orchestration des parcours" href="/fr/product/journey-orchestration">Orchestration des parcours</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Expérimentation" href="/fr/product/testing-experimentation">Expérimentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Communication cross-canal" href="/fr/product/cross-channel-messaging">Communication cross-canal</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="E-mail" href="/fr/product/email">E-mail</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about SMS" href="/fr/product/sms">SMS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/fr/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Communication mobile" href="/fr/product/mobile-app-messaging">Communication mobile</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Communication web" href="/fr/product/web-messaging">Communication web</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Synchronisation des audiences des médias" href="/fr/product/audience-sync">Synchronisation des audiences des médias</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Vente au détail et e-commerce" href="/fr/solutions/retail-and-ecommerce">Vente au détail et e-commerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Services financiers" href="/fr/solutions/financial-services">Services financiers</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Voyages et hébergement" href="/fr/solutions/travel-hospitality">Voyages et hébergement</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Médias et divertissement" href="/fr/solutions/media-entertainment">Médias et divertissement</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="À la demande" href="/fr/solutions/on-demand">À la demande</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Restauration rapide" href="/fr/solutions/qsr">Restauration rapide</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze pour l'ingénierie" href="/fr/braze-for-engineering">Braze pour l'ingénierie</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Entreprise</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="À propos de nous" href="/fr/company">À propos de nous</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Carrières (EN)" href="/company/careers">Carrières (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Actualités (EN)" href="/company/news">Actualités (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Relations avec les investisseurs (EN)" href="https://investors.braze.com/overview/default.aspx">Relations avec les investisseurs (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="ESG (EN)" href="https://esg.braze.com/overview/default.aspx">ESG (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Juridique (EN)" href="/fr/company/legal">Juridique (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Nous contacter et sites" href="/fr/company/contact">Nous contacter et sites</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 " aria-label="Ressources" href="/resources">Ressources</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Études de cas" href="/fr/customers">Études de cas</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Blog" href="/fr/resources/articles">Blog</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Rapports et guides" href="/fr/resources/reports-and-guides">Rapports et guides</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Vidéos (EN)" href="/resources/videos">Vidéos (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Webinaires et événements" href="/fr/resources/webinars-and-events">Webinaires et événements</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Apprentissage" href="https://learning.braze.com/page/fr">Apprentissage</a></div><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 mt-6" aria-label="Documentation" href="/docs">Documentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Portail de documentation" href="https://www.braze.com/docs/fr">Portail de documentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Guide d’utilisation" href="/docs/user_guide/introduction">Guide d’utilisation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Guide du développeur" href="/docs/developer_guide/home">Guide du développeur</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Partenaires</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Alloys : Tous les partenaires" href="/fr/partners">Braze Alloys : Tous les partenaires</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Portail des partenaires (EN)" href="http://partner.braze.com/">Portail des partenaires (EN)</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Rapport clés</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Panorama 2025 de l’engagement client dans la région EMEA" href="/fr/resources/reports-and-guides/2025-emea-customer-engagement-review">Panorama 2025 de l’engagement client dans la région EMEA</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Assistance</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Présentation de l'assistance" href="/fr/success">Présentation de l'assistance</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Service client" href="/fr/customer-support-services">Service client</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Succès des clients" href="/fr/customer-success">Succès des clients</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Liens utiles</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Login" href="https://dashboard.braze.com/sign_in">Login</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Statut du système (EN)" href="https://braze.statuspage.io/">Statut du système (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Assistance technique" href="/docs/help/support#access-the-support-portal ">Assistance technique</a></div></div></div></div><div class="flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4"><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">© <!-- -->2026<!-- --> Braze</div><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">Tous droits réservés</div><div class="text-xs font-normal md:border-r md:border-gray-500 md:pr-4"><button id="ot-sdk-btn" type="button" class="ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300" style="font:inherit">Politique en matière cookies</button></div><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/fr/company/legal/privacy">Politique de confidentialité</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/fr/company/legal/preferences">Centre de préférences</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/sitemap.xml">Plan du site</a></div></div></footer><script src="/_next/static/chunks/webpack-2afa656f675362c8.js" async=""></script><script>(self.__next_f=self.__next_f||[]).push([0]);self.__next_f.push([2,null])</script><script>self.__next_f.push([1,"1:HL[\"/_next/static/media/2a8eef3e7605f77a-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n2:HL[\"/_next/static/media/54088f7615d464cb-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n3:HL[\"/_next/static/media/cb582783ce2d3356-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n4:HL[\"/_next/static/media/eb552532c19dec2b-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n5:HL[\"/_next/static/media/f91e284bb8ff37e3-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n6:HL[\"/_next/static/css/d85d6a0cbc49ff63.css\",\"style\"]\n7:HL[\"/_next/static/css/a53ed4fffe70f1d9.css\",\"style\"]\n8:HL[\"/_next/static/css/ac677f3becdb0fb9.css\",\"style\"]\n9:HL[\"/_next/static/css/6ec5e54ae379e487.css\",\"style\"]\n"])</script><script>self.__next_f.push([1,"a:I[54271,[],\"\"]\ne:I[31918,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"default\"]\nf:I[46139,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"\"]\n12:I[53126,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"default\"]\n14:I[55908,[],\"\"]\n15:I[61567,[],\"\"]\n17:I[28697,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6470\",\"static/chunks/app/global-error-0a70c5e451e9c961.js\"],\"default\"]\n10:T460,window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage: 'denied',\n functionality_storage: 'denied',\n personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n ad_personalization: 'denied',\n region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU"])</script><script>self.__next_f.push([1,"','SE','SI','MC','SK','MF','SM','GB','YT','IE','GF','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n wait_for_update: 500,\n });\n // Set default consent for all other regions\n gtag('consent', 'default', {\n ad_storage: 'granted',\n analytics_storage: 'granted',\n functionality_storage: 'granted',\n personalization_storage: 'granted',\n security_storage: 'granted',\n ad_user_data: 'granted',\n ad_personalization: 'granted',\n wait_for_update: 500,\n });\n 18:[]\n"])</script><script>self.__next_f.push([1,"0:[\"$\",\"$La\",null,{\"buildId\":\"rs4PdJoYNL94klACI7DHw\",\"assetPrefix\":\"\",\"urlParts\":[\"\",\"fr\",\"product\",\"email\"],\"initialTree\":[\"\",{\"children\":[[\"locale\",\"fr\",\"d\"],{\"children\":[[\"slug\",\"product/email\",\"oc\"],{\"children\":[\"__PAGE__\",{}]}]},\"$undefined\",\"$undefined\",true]}],\"initialSeedData\":[\"\",{\"children\":[[\"locale\",\"fr\",\"d\"],{\"children\":[[\"slug\",\"product/email\",\"oc\"],{\"children\":[\"__PAGE__\",{},[[\"$Lb\",\"$Lc\",null],null],null]},[[null,\"$Ld\"],null],null]},[[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/d85d6a0cbc49ff63.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"1\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/a53ed4fffe70f1d9.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"2\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/ac677f3becdb0fb9.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"3\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/6ec5e54ae379e487.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]],[\"$\",\"html\",null,{\"lang\":\"fr\",\"suppressHydrationWarning\":true,\"children\":[[\"$\",\"head\",null,{\"children\":[[\"$\",\"$Le\",null,{}],[[\"$\",\"$Lf\",null,{\"id\":\"onetrust-sdk-script\",\"src\":\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\",\"strategy\":\"beforeInteractive\",\"data-document-language\":\"true\",\"type\":\"text/javascript\",\"data-domain-script\":\"a4189af1-fcc1-4ec1-9f51-e3bc768c6650\"}],[\"$\",\"$Lf\",null,{\"id\":\"onetrust-init\",\"strategy\":\"afterInteractive\",\"children\":\"function OptanonWrapper() {}\"}]],[\"$\",\"$Lf\",null,{\"id\":\"gtm-consent-mode\",\"strategy\":\"beforeInteractive\",\"children\":\"$10\"}],[[\"$\",\"$Lf\",null,{\"id\":\"gtm-init\",\"strategy\":\"beforeInteractive\",\"children\":\"(function(w,l){\\n w[l]=w[l]||[];\\n w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\\n })(window,'dataLayer');\"}],[\"$\",\"$Lf\",null,{\"id\":\"gtm-script\",\"strategy\":\"beforeInteractive\",\"async\":true,\"src\":\"https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ\"}]],\"$L11\",[\"$\",\"$L12\",null,{}],[\"$\",\"link\",null,{\"rel\":\"icon\",\"href\":\"/favicon.ico\",\"sizes\":\"any\"}]]}],[\"$\",\"body\",null,{\"className\":\"__variable_97c7bb fr-locale\",\"children\":[[\"$\",\"noscript\",null,{\"children\":[\"$\",\"iframe\",null,{\"src\":\"https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ\",\"height\":\"0\",\"width\":\"0\",\"style\":{\"display\":\"none\",\"visibility\":\"hidden\"}}]}],\"$L13\"]}],null]}]],null],null]},[null,[\"$\",\"$L14\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L15\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":[[\"$\",\"title\",null,{\"children\":\"404: This page could not be found.\"}],[\"$\",\"div\",null,{\"style\":{\"fontFamily\":\"system-ui,\\\"Segoe UI\\\",Roboto,Helvetica,Arial,sans-serif,\\\"Apple Color Emoji\\\",\\\"Segoe UI Emoji\\\"\",\"height\":\"100vh\",\"textAlign\":\"center\",\"display\":\"flex\",\"flexDirection\":\"column\",\"alignItems\":\"center\",\"justifyContent\":\"center\"},\"children\":[\"$\",\"div\",null,{\"children\":[[\"$\",\"style\",null,{\"dangerouslySetInnerHTML\":{\"__html\":\"body{color:#000;background:#fff;margin:0}.next-error-h1{border-right:1px solid rgba(0,0,0,.3)}@media (prefers-color-scheme:dark){body{color:#fff;background:#000}.next-error-h1{border-right:1px solid rgba(255,255,255,.3)}}\"}}],[\"$\",\"h1\",null,{\"className\":\"next-error-h1\",\"style\":{\"display\":\"inline-block\",\"margin\":\"0 20px 0 0\",\"padding\":\"0 23px 0 0\",\"fontSize\":24,\"fontWeight\":500,\"verticalAlign\":\"top\",\"lineHeight\":\"49px\"},\"children\":\"404\"}],[\"$\",\"div\",null,{\"style\":{\"display\":\"inline-block\"},\"children\":[\"$\",\"h2\",null,{\"style\":{\"fontSize\":14,\"fontWeight\":400,\"lineHeight\":\"49px\",\"margin\":0},\"children\":\"This page could not be found.\"}]}]]}]}]],\"notFoundStyles\":[]}]],null],\"couldBeIntercepted\":false,\"initialHead\":[null,\"$L16\"],\"globalErrorComponent\":\"$17\",\"missingSlots\":\"$W18\"}]\n"])</script><script>self.__next_f.push([1,"19:I[78748,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"default\"]\n1a:I[75318,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"ThemeProvider\"]\n1b:I[21330,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"MarketoFormsProvider\"]\n1c:I[41610,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e0"])</script><script>self.__next_f.push([1,"2.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"BrazeSdkProvider\"]\n1e:I[78589,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"7039\",\"static/chunks/7039-2043547fbf600338.js\",\"6816\",\"static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js\"],\"default\"]\n20:I[55150,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"OneTrustReinit\"]\n11:false\n1d:[\"locale\",\"fr\",\"d\"]\n"])</script><script>self.__next_f.push([1,"13:[\"$\",\"$L19\",null,{\"formats\":\"$undefined\",\"locale\":\"fr\",\"messages\":{\"customerStoryHeading\":\"Témoignages de clients\",\"customerStorySubHeading\":\"Découvrez comment des entreprises de toutes tailles dépassent les attentes de leurs clients avec Braze.\",\"paginationNext\":\"Suivant\",\"paginationPrev\":\"Précédent\",\"paginationGoTo\":\"Lien de pagination vers le numéro de page {pageNumber}\",\"successStoryHeading\":\"Consultez les témoignages de nos clients.\",\"subscribe\":\"S'INSCRIRE\",\"newsletterDesc\":\"Inscrivez-vous pour recevoir régulièrement des mises à jour de Braze.\",\"conversionPanelHeading\":\"Devenez le marketeur de demain dès aujourd'hui\",\"getStarted\":\"Démarrer\",\"seeHowBrazeWorks\":\"Découvrez le fonctionnement de Braze\",\"resources\":\"Ressources\",\"caseStudies\":\"Études de cas\",\"readTime\":\" min de lecture\",\"caseStudyRelatedListingHeading\":\"Consultez d'autres études de cas\",\"caseStudyRelatedListingButton\":\"Voir les études de cas\",\"blogRelatedListingButton\":\"Voir le blog\",\"reportAndGuideRelatedListingHeading\":\"Consultez d'autres rapports et guides.\",\"reportAndGuideRelatedListingButton\":\"Voir les autres guides et rapports\",\"blog\":\"Blog\",\"report\":\"Rapport\",\"guide\":\"Guide\",\"case study\":\"Étude de cas\",\"video\":\"Vidéo\",\"technology\":\"Technologies\",\"event\":\"Événement\",\"webinar\":\"Webinaire\",\"partners\":\"Partenaires\",\"solutions\":\"Solutions\",\"amplifiers\":\"Amplificateurs\",\"reportsAndGuides\":\"Rapports et guides\",\"webinarsAndEvents\":\"Webinaires et événements\",\"publishedOn\":\"Publié le\",\"editedOn\":\"Dernière modification le\",\"problem\":\"Problématique\",\"strategy\":\"Stratégie\",\"results\":\"Résultats\",\"byTheMetric\":\"D’APRÈS LES INDICATEURS\",\"alloysPartnerships\":\"PARTENARIATS ALLOYS\",\"featuredTopics\":\"SUJETS À LA UNE\",\"productsUsed\":\"PRODUITS UTILISÉS\",\"author\":\"AUTEUR{plural}\",\"partnerItem1\":\"Élargissez vos possibilités avec un partenaire technologique\",\"partnerItem2\":\"Développez et mettez en œuvre votre stratégie avec un partenaire de solutions\",\"partnerItem3\":\"Aidez les clients de Braze à stimuler l'engagement client\",\"partnerItemLabel1\":\"Découvrez les partenaires technologiques\",\"solutionPartnerExplore\":\"Découvrez les partenaires de solutions\",\"deliveryPartnerExplore\":\"Découvrez les partenaires de livraison\",\"partnerItemLabel3\":\"Devenez partenaire\",\"technologyPartnerHeading\":\"Partenaires technologiques\",\"technologyPartnerSubheading\":\"Tirez le meilleur parti de notre écosystème ouvert et flexible: conçu pour fonctionner de manière harmonieuse avec les technologies que votre équipe utilise afin de créer des expériences client plus efficaces. Explorez plus de 140intégrations de partenariats technologiques\",\"technologyPartnerExplore\":\"Découvrir nos partenaires technologiques\",\"technologyPartnerCTA1\":\"Devenez un partenaire technologique\",\"partnerContentBoxHeading1\":\"Rejoignez notre écosystème technologique ouvert\",\"partnerContentBoxDescription1\":\"Notre plateforme est conçue pour être intégrée facilement et de manière flexible de sorte que vous puissiez résoudre les défis client et accélérer la croissance de vos activités.\",\"partnerContentBoxHeading2\":\"Rejoignez notre réseau mondial de services\",\"partnerContentBoxDescription2\":\"Les agences, les consultants et les intégrateurs système développent des offres de service robustes grâce à Braze.\",\"partnerSwitchHeading\":\"Façonnez avec nous l’avenir de l’engagement client\",\"partnerSwitchContent1\":\"Différenciez vos produits et vos offres de service\",\"partnerSwitchContent2\":\"Rejoignez une communauté internationale d’innovateurs\",\"partnerSwitchContent3\":\"Bénéficiez d'un soutien en matière de formation, de certification, de marketing et de programmes de vente\",\"solutionPartnerHeading\":\"Partenaires de solutions\",\"solutionPartnerSubheading\":\"Optimisez chaque expérience grâce à notre vaste écosystème d'agences, de consultants et d'intégrateurs de systèmes. Nous avons tout prévu, de la migration et de la mise en œuvre de bout en bout jusqu'à l'engagement client stratégique permanent. Nous sommes partenaires des plus grandes agences, sociétés de conseil et intégrateurs de systèmes au monde.\",\"solutionPartnerCTA\":\"Devenez partenaire de solutions\",\"eventsDescription\":\"Consultez nos prochains événements, en ligne et hors ligne.\",\"eventsAndWebinars\":\"Événements et séminaires en ligne\",\"upcomingE\u0026W\":\"Événements et séminaires en ligne à venir\",\"upcomingEvent\":\"Événements à venir\",\"pastEvent\":\"Événements passés\",\"pastE\u0026W\":\"Événements et webinars passés\",\"blogHeading\":\"Bienvenue sur le blog\",\"blogSubheading\":\"Des conseils et informations clés des experts de l'engagement client chez Braze.\",\"reportAndGuideHeading\":\"Rapports et guides\",\"reportAndGuideSubeading\":\"Consultez nos articles et guides sur les nouveautés en matière d'engagement client.\",\"readReportAndGuide\":\"Lisez nos rapports et guides\",\"videoHeading\":\"Bienvenue dans la page des vidéos de Braze\",\"videoSubheading\":\"Des conseils et informations clés des experts de l'engagement client chez Braze.\",\"relatedContent\":\"Contenu associé\",\"404Error\":\"404 ERREUR\",\"404Heading\":\"Désolés, nous ne trouvons pas la page que vous recherchez.\",\"404CTA1\":\"Aller à la page d'accueil\",\"404CTA2\":\"Aller au centre de ressources\",\"glossary\":\"Glossaire\",\"glossaryHeading\":\"Le glossaire Braze\",\"glossarySubheading\":\"Découvrez les acronymes et expressions les plus souvent utilisés chez Braze.\",\"newsHeading\":\"Actualités de Braze\",\"newsSubheading1\":\"Consultez les derniers communiqués de presse concernant Braze.\",\"newsSubheading2\":\"Vous souhaitez parler de nous dans un article? Contactez press@braze.com\",\"news\":\"Actualités\",\"mediaCoverage\":\"Couverture médiatique\",\"mediaAssets\":\"Ressources médiatiques\",\"pressRelease\":\"Communiqué de presse\",\"media1\":\"Logo de Braze\",\"media2\":\"Portrait de Bill Magnuson\",\"media3\":\"Portrait de Jon Hyman\",\"media4\":\"Photo du groupe Braze\",\"searchGlossary\":\"Rechercher dans le glossaire\",\"tableOfContents\":\"TABLE DES MATIÈRES\",\"definition\":\"DÉFINITION\",\"usedInSentences\":\"UTILISÉ DANS UNE PHRASE\",\"back\":\"Retour\",\"backToTop\":\"Haut de page\",\"whatisPartner\":\"Que fait {partner}?\",\"howWeWorkTogether\":\"Comment nous collaborons ensemble\",\"aboutPartnerSolution\":\"À propos de {solution}\",\"region\":\"Région\",\"regions\":\"Régions\",\"viewDocumentation\":\"Voir la documentation\",\"viewPartnerWebsite\":\"Voir le site web du partenaire\",\"viewMore\":\"Afficher plus\",\"home\":\"Accueil\",\"resourceHub\":\"Centre de ressources\",\"resourceHeading\":\"Expertise, conseils et astuces pour un engagement client performant.\",\"search\":\"Rechercher\",\"clear\":\"Effacer\",\"articles\":\"Articles\",\"article\":\"Article\",\"videos\":\"Vidéos\",\"webinars\":\"Webinars\",\"featuredStories\":\"Articles à la une\",\"resourceDesc1\":\"Découvrez les informations les plus récentes en matière de marketing.\",\"resourceDesc2\":\"Découvrez comment les marques atteignent leurs objectifs les plus ambitieux\",\"viewCategory\":\"Voir la catégorie\",\"searchHeading\":\"Trouvez ce que vous cherchez.\",\"searchSubheading\":\"Explorez notre contenu pour en savoir plus sur la manière d'attirer et de fidéliser les clients.\",\"relatedSearch\":\"RECHERCHES ASSOCIÉES\",\"showingResults\":\"Afficher {count} résultats\",\"newest\":\"Les plus récents\",\"oldest\":\"Les plus anciens\",\"sortBy\":\"Trier par\",\"checkMoreVideos\":\"Découvrez d'autres vidéos\",\"viewVideos\":\"Voir les vidéos\",\"checkMoreWebinars\":\"Consultez d'autres webinaires\",\"viewWebinars\":\"Voir les webinars\",\"checkMorePressReleases\":\"Consultez d'autres communiqués de presse\",\"viewPressReleases\":\"Voir plus de communiqués de presse\",\"latestNewsAnnouncements\":\"Annonces récentes\",\"page\":\"Page\",\"productPage\":\"Page du produit\",\"searchPlaceHolder\":\"Saisissez un terme à rechercher\",\"signUp\":\"S’INSCRIRE\",\"readMore\":\"Lire la suite\",\"useCase\":\"Cas d'utilisation\",\"topic\":\"Sujet\",\"product\":\"Produit\",\"industry\":\"Secteur d’activité\",\"all\":\"Tous\",\"eventType\":\"Type d’événement\",\"pressReleaseHeading\":\"Communiqués de presse de Braze\",\"pressReleaseSubheading1\":\"Consultez les derniers communiqués de presse concernant Braze.\",\"pressReleaseSubheading2\":\"Vous souhaitez parler de nous dans un article? Contactez press@braze.com\",\"amplifiersPartnerHeading\":\"Amplificateurs Braze\",\"solutionsFeatured\":\"Solutions en vedette\",\"partnersFeatured\":\"Partenaires en vedette\",\"partnersHero\":\"Héros partenaires\",\"brazeAlloysPartnerNetwork\":\"Réseau de partenaires Braze Alloys\",\"partnersHeroTitle\":\"Devenez l’un de nos partenaires: Façonnez avec nous l’avenir de l’engagement client\",\"amplifiersPartnerSubheading\":\"Optimisez la puissance de Braze grâce à des solutions partenaires préétablies, conçues pour accélérer la réussite. Développées par nos partenaires de confiance, ces solutions répondent aux besoins spécifiques de votre entreprise et de votre secteur, vous aidant à en faire plus, plus rapidement.\",\"amplifiersPartnerExplore\":\"Découvrez les amplificateurs\",\"verifiedPartner\":\"Partenaire vérifié\",\"featuredContent\":\"Contenu à la une\",\"formInvalidOptinValue\":\"Veuillez sélectionner une seule option et soumettre votre préférence.\",\"formInvalidBusinessEmail\":\"Veuillez entrer votre adresse e-mail professionnelle.\",\"formMultistepRequired\":\"Veuillez remplir les champs obligatoires avant de poursuivre.\",\"formMultistepInvalid\":\"Veuillez corriger les champs non valides ci-dessus avant de continuer.\",\"formMultistepInstruction\":\"Remplissez le formulaire: Étape{step} de2\",\"contentType\":\"Type de contenu\",\"tldr\":\"Résumé\",\"category\":\"Catégorie\",\"A-Z\":\"A-Z\",\"Z-A\":\"Z-A\",\"deselectAll\":\"Désélectionner tout\",\"noSearchResults\":\"Aucun résultat trouvé\",\"partnerSearchHeading\":\"Découvrez nos partenaires\",\"partnerSearchSubheading\":\"Découvrez et contactez nos partenaires de technologies et de solutions de confiance.\",\"formPostSubmitLink\":\"Aller à la ressource\",\"formPostSubmitDownload\":\"Télécharger la ressource\",\"contactSupportHeading\":\"Vous avez besoin d’une assistance technique?\",\"contactSupportDescription\":\"Soumettez une demande d'assistance directement dans le tableau de bord de Braze.\",\"connectWithSales\":\"Contacter l’équipe commerciale\",\"loading\":\"Chargement en cours...\",\"howCanWeHelp\":\"Comment pouvons-nous vous aider?\",\"imLookingFor\":\"Je cherche...\",\"relatedTags\":\"Balises associées\",\"noJobsFound\":\"Aucun emploi trouvé\",\"errorMessageUnexpected\":\"Une erreur inattendue s’est produite. Veuillez réessayer.\",\"thankYou\":\"Merci!\",\"solution\":\"Solution\",\"slogan\":\"L’engagement, réinventé.\",\"preferenceCenterBannerText\":\"Vous avez été désabonné(e) des cookies publicitaires. Pour refuser d'autres types de partage, veuillez refuser la publicité personnalisée ci-dessous. Braze ne vend ni ne partage vos données personnelles. Pour plus d'informations, veuillez consulter notre\",\"preferenceCenterBannerLinkText\":\"Avis sur la collecte des données (Californie)\",\"faq\":\"FAQ\",\"frequentlyAskedQuestions\":\"Questions fréquemment posées\",\"test_singleBraces\":\"Bonjour {name},\",\"test_doubleBraces\":\"Bonjour {{name}},\",\"test_multipleVars\":\"{name} vit dans la ville de {city}\",\"allRightsReserved\":\"Tous droits réservés\",\"cookies\":\"Politique en matière cookies\",\"doNotSellOrShareMyPersonalInformation\":\"Ne pas vendre ni partager mes données personnelles\",\"blogDetailPage\":{\"summary\":\"Résumé\",\"show more\":\"Afficher plus\",\"show less\":\"Afficher moins\"},\"scrollTo\":\"scroll to {label}{href}\",\"seoDescription\":\"Power customer-centric interactions between consumers and brands in real-time.\",\"videoThumbnail\":\"video thumbnail\",\"videoPlayButton\":\"play video\",\"youtubeIframe\":\"Embedded YouTube Video\"},\"now\":\"$undefined\",\"timeZone\":\"UTC\",\"children\":[[\"$\",\"$L1a\",null,{\"children\":[\"$\",\"$L1b\",null,{\"children\":[\"$\",\"$L1c\",null,{\"children\":[\"$\",\"$L14\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$1d\",\"children\"],\"error\":\"$1e\",\"errorStyles\":[],\"errorScripts\":[],\"template\":[\"$\",\"$L15\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$L1f\",\"notFoundStyles\":[]}]}]}]}],[\"$\",\"$L20\",null,{}]]}]\n"])</script><script>self.__next_f.push([1,"21:\"$Sreact.suspense\"\n22:I[39918,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"9673\",\"static/chunks/9673-d6866507b7ed970d.js\",\"2825\",\"static/chunks/2825-5cc693888933292a.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8524\",\"static/chunks/8524-47e5caa013ae614c.js\",\"8073\",\"static/chunks/8073-36b1c2d303ce5e75.js\",\"6280\",\"static/chunks/6280-03be8fdbef8420ac.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js\"],\"HeroClient\"]\n23:I[63845,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"9673\",\"static/chunks/9673-d6866507b7ed970d.js\",\"2825\",\"static/chunks/2825-5cc693888933292a.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8524\",\"static/chunks/8524-47e5caa013ae614c.js\",\"8073\",\"static/chunks/8073-36b1c2d303ce5e75.js\",\"6280\",\"static/chunks/6280-03be8fdbef8"])</script><script>self.__next_f.push([1,"420ac.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js\"],\"default\"]\n24:I[68929,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"9673\",\"static/chunks/9673-d6866507b7ed970d.js\",\"2825\",\"static/chunks/2825-5cc693888933292a.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8524\",\"static/chunks/8524-47e5caa013ae614c.js\",\"8073\",\"static/chunks/8073-36b1c2d303ce5e75.js\",\"6280\",\"static/chunks/6280-03be8fdbef8420ac.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js\"],\"default\"]\n25:I[40763,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"9673\",\"static/chunks/9673-d6866507b7ed970d.js\",\"2825\",\"static/chunks/2825-5cc693888933292a.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8524\",\"static/chunks/8524-47e5caa013ae614c.js\",\"807"])</script><script>self.__next_f.push([1,"3\",\"static/chunks/8073-36b1c2d303ce5e75.js\",\"6280\",\"static/chunks/6280-03be8fdbef8420ac.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js\"],\"default\"]\n26:I[18475,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"9673\",\"static/chunks/9673-d6866507b7ed970d.js\",\"2825\",\"static/chunks/2825-5cc693888933292a.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8524\",\"static/chunks/8524-47e5caa013ae614c.js\",\"8073\",\"static/chunks/8073-36b1c2d303ce5e75.js\",\"6280\",\"static/chunks/6280-03be8fdbef8420ac.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js\"],\"SwitchbackClient\"]\n27:I[16270,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slu"])</script><script>self.__next_f.push([1,"g%5D%5D/layout-5495951a5e4c767d.js\"],\"default\"]\n28:I[86135,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"default\"]\n29:I[13928,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"Image\"]\n2a:I[71389,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"8002\",\"static/chunks/8002-9b2eb0ca9"])</script><script>self.__next_f.push([1,"29ae2a5.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"9673\",\"static/chunks/9673-d6866507b7ed970d.js\",\"2825\",\"static/chunks/2825-5cc693888933292a.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8524\",\"static/chunks/8524-47e5caa013ae614c.js\",\"8073\",\"static/chunks/8073-36b1c2d303ce5e75.js\",\"6280\",\"static/chunks/6280-03be8fdbef8420ac.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js\"],\"CaseStudiesPanelBentoMobileClient\"]\n2b:I[72411,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"\"]\n2c:I[94694,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chun"])</script><script>self.__next_f.push([1,"ks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"Button\"]\n2d:I[33239,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"189\",\"static/chunks/189-7a1651d82f3e8dab.js\",\"9673\",\"static/chunks/9673-d6866507b7ed970d.js\",\"2825\",\"static/chunks/2825-5cc693888933292a.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8524\",\"static/chunks/8524-47e5caa013ae614c.js\",\"8073\",\"static/chunks/8073-36b1c2d303ce5e75.js\",\"6280\",\"static/chunks/6280-03be8fdbef8420ac.js\",\"8880\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/page-f4e31a3c16059137.js\"],\"MobileSliderWrapper\"]\n"])</script><script>self.__next_f.push([1,"c:[\"$\",\"$21\",null,{\"children\":[[\"$\",\"div\",null,{\"className\":\"size-full bg-white\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col\",\"children\":[false,[[\"$\",\"section\",null,{\"className\":\"supergraphic-3 z-50 relative contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"children\":[[\"$\",\"section\",null,{\"className\":\"bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L22\",null,{\"eyebrow\":{\"_type\":\"object\",\"color\":{\"_type\":\"simplerColor\",\"label\":\"Black\",\"value\":\"hsla(220, 43%, 11%, 1)\"},\"headingLevel\":\"h4\",\"text\":[{\"_key\":\"902efde7a3f0\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9444772624a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"La plateforme d'engagement client.™\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"heading\":{\"_type\":\"object\",\"headingLevel\":\"h1\",\"headingSize\":\"display-xl\",\"text\":[{\"_key\":\"8efdf877468f\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c59cea4df49\",\"_type\":\"span\",\"marks\":[],\"text\":\"Redonnez vie au marketing par e-mail.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"bodyLeft\":[{\"_key\":\"866f3dbbfcf6\",\"_type\":\"block\",\"children\":[{\"_key\":\"7a34229cb7ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Revitalisez un canal éprouvé avec des e-mails personnalisés et dynamiques qui génèrent des revenus.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7b3c14699a75\",\"_type\":\"ctaBar\",\"ctas\":[{\"_key\":\"6f73a7643b1f\",\"_type\":\"localCta\",\"buttonSize\":\"xl\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Obtenir une démonstration\",\"iconPosition\":\"trailing\",\"internalLink\":{\"_type\":\"object\",\"blank\":false},\"link\":{\"_type\":\"object\",\"blank\":false,\"href\":\"/fr/get-started\"},\"type\":\"link\"}]}],\"textColor\":\"dark\",\"layout\":\"sideBySide\",\"slug\":\"product/email\",\"eyebrowType\":\"standard\",\"pageSwitcherLinks\":\"$undefined\",\"isPaidLp\":false,\"mediaType\":\"image\",\"marketoForm\":\"$undefined\",\"isProductPageHero\":false,\"productImagePath\":\"/images/fr/product-bottom.png\",\"productMobileImagePath\":\"/images/fr/product_mobile.png\",\"isPurple\":false,\"imageGalleryImages\":\"$undefined\",\"isScrollTextHero\":false,\"_key\":\"ab24ee3b932e\",\"_type\":\"hero\",\"backgroundColor\":null,\"backgroundImage\":null,\"backgroundIsCustomized\":false,\"body\":null,\"edgeTreatments\":{\"_type\":\"object\",\"bottom\":\"straight\",\"top\":\"straight\"},\"glassCardBackgroundColor\":null,\"image\":{\"_type\":\"image\",\"alt\":\"a screenshot of a website that says outdoors onward\",\"asset\":{\"_ref\":\"image-c2713f608d4397a6f90b61a45a3be4661f691ba8-1547x1326-png\",\"_type\":\"reference\"}},\"inset\":{\"_type\":\"object\",\"insetBottom\":false,\"insetTop\":false},\"isFramedPanel\":null,\"mask\":\"none\",\"padding\":{\"_type\":\"object\",\"bottom\":64,\"top\":64},\"rightContentType\":\"media\",\"isNestedInSection\":true,\"beforeBg\":\"$undefined\",\"afterBg\":\"$undefined\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-wrap gap-1 items-start\",\"children\":[\"$\",\"$L23\",null,{\"headingType\":\"h4\",\"color\":\"black\",\"children\":[[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":[\"La plateforme d'engagement client.™\"]}]]}]]}]}],false,[\"$\",\"h1\",null,{\"id\":\"redonnez-vie-au-marketing-par-email\",\"className\":\"mb-0 text-display-md md:text-display-lg lg:text-display-xl font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"0c59cea4df49\",{\"className\":\"\",\"children\":\"Redonnez vie au marketing par e-mail.\"}]]}]]}]]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"container\",\"children\":[\"$\",\"div\",null,{\"className\":\"bg-[#FFFFFFCC] rounded-3xl px-4 py-8 lg:p-20 text-gray-900 backdrop-blur-[30px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"relative z-10 flex flex-col items-center\",\"children\":[[\"$\",\"div\",null,{\"className\":\"w-full max-w-[800px] pb-8 lg:pb-16\",\"children\":[\"$\",\"h2\",null,{\"id\":\"modernisez-un-canal-traditionnel\",\"className\":\"text-left sm:text-center mb-0 text-display-md md:text-display-lg font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"abb229422422\",{\"className\":\"\",\"children\":\"Modernisez un canal traditionnel.\"}]]}]]}]}],\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"-mx-4 flex flex-col gap-y-8 md:flex-row md:flex-wrap\",\"children\":[[\"$\",\"div\",\"05bcc706742a\",{\"className\":\"false px-4 md:grow md:w-1/4\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex h-full w-full flex-col gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500\",\"children\":[\"$\",\"svg\",null,{\"width\":24,\"height\":24,\"role\":\"img\",\"aria-label\":\"trend-up-01\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#trend-up-01\"}]}]}],\"$undefined\",[\"$\",\"div\",null,{\"className\":\"relative z-10 flex flex-col items-start gap-5\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-2\",\"children\":[[\"$\",\"h3\",null,{\"className\":\"font-aribauGrotesk text-xl font-extrabold text-gray-900\",\"children\":\"Stimulez les conversions\"}],[\"$\",\"div\",null,{\"className\":\"font-aribauGrotesk text-md leading-[24px] text-gray-700\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Envoyez des e-mails pertinents qui stimulent l'engagement, la satisfaction des clients et les revenus.\"]}]]}]]}]}],[\"$\",\"$L24\",null,{\"_type\":\"object\",\"buttonStyle\":\"purple-link\",\"link\":{\"_type\":\"object\",\"blank\":false}}]]}]}],[\"$\",\"div\",\"c67554a42c56\",{\"className\":\"false px-4 md:grow md:w-1/4\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex h-full w-full flex-col gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500\",\"children\":[\"$\",\"svg\",null,{\"width\":24,\"height\":24,\"role\":\"img\",\"aria-label\":\"currency-dollar\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#currency-dollar\"}]}]}],\"$undefined\",[\"$\",\"div\",null,{\"className\":\"relative z-10 flex flex-col items-start gap-5\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-2\",\"children\":[[\"$\",\"h3\",null,{\"className\":\"font-aribauGrotesk text-xl font-extrabold text-gray-900\",\"children\":\"Réalisez des économies de temps et d'argent\"}],[\"$\",\"div\",null,{\"className\":\"font-aribauGrotesk text-md leading-[24px] text-gray-700\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Envoyez rapidement et facilement vos e-mails promotionnels, relationnels et transactionnels.\"]}]]}]]}]}],[\"$\",\"$L24\",null,{\"_type\":\"object\",\"buttonStyle\":\"purple-link\",\"link\":{\"_type\":\"object\",\"blank\":false}}]]}]}],[\"$\",\"div\",\"06eb14cc6739\",{\"className\":\"false px-4 md:grow md:w-1/4\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex h-full w-full flex-col gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500\",\"children\":[\"$\",\"svg\",null,{\"width\":24,\"height\":24,\"role\":\"img\",\"aria-label\":\"lock-03\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#lock-03\"}]}]}],\"$undefined\",[\"$\",\"div\",null,{\"className\":\"relative z-10 flex flex-col items-start gap-5\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-2\",\"children\":[[\"$\",\"h3\",null,{\"className\":\"font-aribauGrotesk text-xl font-extrabold text-gray-900\",\"children\":\"Développez votre activité en toute confiance\"}],[\"$\",\"div\",null,{\"className\":\"font-aribauGrotesk text-md leading-[24px] text-gray-700\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Donnez une nouvelle dimension à votre programme d'e-mail sans sacrifier la livrabilité ni les performances.\"]}]]}]]}]}],[\"$\",\"$L24\",null,{\"_type\":\"object\",\"buttonStyle\":\"purple-link\",\"link\":{\"_type\":\"object\",\"blank\":false}}]]}]}],[\"$\",\"div\",\"cb1ab0acb278\",{\"className\":\"false px-4 md:grow md:w-1/4\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex h-full w-full flex-col gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500\",\"children\":[\"$\",\"svg\",null,{\"width\":24,\"height\":24,\"role\":\"img\",\"aria-label\":\"message-smile-square\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#message-smile-square\"}]}]}],\"$undefined\",[\"$\",\"div\",null,{\"className\":\"relative z-10 flex flex-col items-start gap-5\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-2\",\"children\":[[\"$\",\"h3\",null,{\"className\":\"font-aribauGrotesk text-xl font-extrabold text-gray-900\",\"children\":\"Dynamisez chaque boîte de réception\"}],[\"$\",\"div\",null,{\"className\":\"font-aribauGrotesk text-md leading-[24px] text-gray-700\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Libérez toute votre créativité avec des e-mails conçus pour se démarquer dans une boîte de réception encombrée.\"]}]]}]]}]}],[\"$\",\"$L24\",null,{\"_type\":\"object\",\"buttonStyle\":\"purple-link\",\"link\":{\"_type\":\"object\",\"blank\":false}}]]}]}]]}]}]]}]}]}]}],false]}]]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-gray-50 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L25\",null,{\"_key\":\"5ea2682728d1\",\"_type\":\"testimonialPanel\",\"awards\":null,\"backgroundColor\":{\"label\":\"Light Gray\",\"value\":\"#F9FAFB\"},\"backgroundImage\":null,\"backgroundIsCustomized\":true,\"body\":null,\"bodyLeft\":null,\"bodyRight\":null,\"cards\":null,\"caseStudyHighlight\":null,\"companies\":null,\"components\":null,\"contentCards\":null,\"cta\":null,\"ctaLink\":null,\"edgeTreatments\":{\"_type\":\"object\",\"bottom\":\"slanted\",\"top\":\"straight\"},\"forms\":null,\"glassCardBackgroundColor\":null,\"heading\":{\"_type\":\"object\",\"headingLevel\":\"h2\",\"headingSize\":\"display-lg\"},\"inset\":null,\"isFramedPanel\":null,\"layout\":\"carousel\",\"links\":null,\"logos\":null,\"marketoForm\":null,\"padding\":{\"_type\":\"object\",\"bottom\":64,\"top\":64},\"panels\":null,\"resources\":null,\"stats\":null,\"testimonials\":[{\"_createdAt\":\"2024-06-10T17:00:43Z\",\"_id\":\"b0a72ced-5622-4527-9ff9-135c5531b7d4\",\"_rev\":\"pnirWEUp90mqYlFW1fSVBI\",\"_system\":{\"base\":{\"id\":\"b0a72ced-5622-4527-9ff9-135c5531b7d4\",\"rev\":\"NFSu21L50a7MuzwvTNeYp0\"}},\"_type\":\"testimonial\",\"_updatedAt\":\"2025-07-09T19:53:14Z\",\"attributionDetails\":\"The Forrester Wave™ \\\\n Fournisseurs de services de marketing par e-mail, 1er trimestre 2022\",\"author\":{\"_createdAt\":\"2024-06-04T18:24:01Z\",\"_id\":\"837bcc81-121b-4235-990f-0fe1748639aa\",\"_rev\":\"7VMg2ah1zR41YC0lmGuj3z\",\"_type\":\"company\",\"_updatedAt\":\"2024-06-04T18:24:01Z\",\"company\":null,\"isAwardGiver\":false,\"logotype\":{\"_type\":\"logo\",\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ccefaaa9788a24c6ecb7fb8526a7ab8779f879e0-133x23-svg\",\"_type\":\"reference\"}}},\"name\":\"Forrester\"},\"body\":[{\"_key\":\"1c2fea2373e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"38f7d6ee7169\",\"_type\":\"span\",\"marks\":[],\"text\":\"« Chaque client de référence vante les capacités de Braze en matière de personnalisation, et à juste titre. »\"}],\"markDefs\":[],\"style\":\"normal\"}],\"language\":\"fr\",\"overrideAttribution\":true,\"showStars\":true}],\"textColor\":\"dark\",\"underHeroBody\":null,\"video\":null,\"beforeBg\":{\"label\":\"Supergraphic 3\",\"value\":\"supergraphic-3\"},\"afterBg\":null,\"categories\":\"$undefined\",\"slug\":\"product/email\",\"locale\":\"fr\",\"isPaidLp\":false,\"pageId\":\"3842ed3f-083d-4952-88b6-b5b0a4bfac54\"}]}],[[\"$\",\"div\",null,{\"className\":\"h-20 w-full\"}],[\"$\",\"div\",null,{\"className\":\"text-white absolute -bottom-px left-0 w-full\",\"children\":[\"$\",\"svg\",null,{\"xmlns\":\"http://www.w3.org/2000/svg\",\"width\":\"1440\",\"height\":\"64\",\"viewBox\":\"0 0 1440 64\",\"fill\":\"none\",\"className\":\"h-auto w-full\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"path\",null,{\"d\":\"M1440 64L0 64L1440 0V64Z\",\"fill\":\"currentColor\"}]}]}]]]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent backdrop-blur-[12px] z-50 relative contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 md:items-center \",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6 md:items-center\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-4 md:items-center md:text-center \",\"children\":[\"$undefined\",[\"$\",\"h2\",null,{\"id\":\"emails-conus-pour-voluer-quel-que-soit-la-taille-d\",\"className\":\"mb-0 text-display-md md:text-display-lg font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"70f80958aeba\",{\"className\":\"\",\"children\":\"E-mails conçus pour évoluer, quel que soit la taille de votre entreprise.\"}]]}]]}]]}],null]}],false]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L26\",null,{\"mediaSide\":\"left\",\"mediaType\":\"image\",\"image\":{\"alt\":\"a phone screen shows an email from upon voyage\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/7460b14952d401a8cfca7de10efa5cd8a513f73e-1229x1271.png\"}},\"imageGalleryImages\":null,\"video\":null,\"testimonials\":null,\"textColor\":\"dark\",\"isDarkMode\":false,\"isChild\":\"$undefined\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 lg:max-w-[520px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-8\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-wrap items-start gap-1\",\"children\":[\"$\",\"$L23\",null,{\"headingType\":\"h4\",\"icon\":\"$undefined\",\"color\":\"purple\",\"children\":[[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Optimisez votre retour sur investissement\"]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-wrap items-start gap-1\",\"children\":[\"$\",\"h3\",null,{\"id\":\"object-object\",\"className\":\"mb-0 text-display-md md:text-display-lg font-extrabold\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Envoyez des e-mails convaincants qui génèrent des conversions.\"]}]]}]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-6 text-gray-700\",\"children\":[[[\"$\",\"$L27\",\"0\",{\"layout\":\"vertical\",\"icon\":\"clock\",\"heading\":\"Déclencheurs en temps réel\",\"description\":\"Déclenchez automatiquement des e-mails en fonction des comportements des clients en temps réel, des interactions cross-canal et des mises à jour de vos systèmes techniques.\",\"isDarkMode\":false,\"specialBranding\":\"$undefined\",\"forceWhite\":\"$undefined\",\"isPrimaryCheck\":\"$undefined\"}],[\"$\",\"$L27\",\"1\",{\"layout\":\"vertical\",\"icon\":\"magic-wand-01\",\"heading\":\"Prochaine action recommandée\",\"description\":\"Personnalisez les parcours e-mail tout au long de l'entonnoir, qu'il s'agisse d'un rappel envoyé au moment idéal ou d'un flux dynamique qui s'adapte et oriente les clients vers leur prochaine action recommandée.\",\"isDarkMode\":false,\"specialBranding\":\"$undefined\",\"forceWhite\":\"$undefined\",\"isPrimaryCheck\":\"$undefined\"}],[\"$\",\"$L27\",\"2\",{\"layout\":\"vertical\",\"icon\":\"user-circle\",\"heading\":\"Personnalisation dynamique\",\"description\":\"Intégrez des produits, du contenu, des promotions et des recommandations directement dans vos e-mails pour fournir à chaque client les informations qui lui seront le plus utiles.\",\"isDarkMode\":false,\"specialBranding\":\"$undefined\",\"forceWhite\":\"$undefined\",\"isPrimaryCheck\":\"$undefined\"}],[\"$\",\"$L27\",\"3\",{\"layout\":\"vertical\",\"icon\":\"mail-01\",\"heading\":\"AMP pour e-mail\",\"description\":\"Livrez des expériences interactives et captivantes directement dans la boîte de réception de vos clients.\",\"isDarkMode\":false,\"specialBranding\":\"$undefined\",\"forceWhite\":\"$undefined\",\"isPrimaryCheck\":\"$undefined\"}]],[\"$\",\"$L28\",null,{\"cardKey\":\"a3a0837b4c43\",\"icon\":\"$undefined\",\"heading\":\"Taux d'ouverture 3 fois plus élevés que les taux de référence du secteur\",\"description\":\"$undefined\",\"buttonLabel\":\"Lire l'étude de cas Overstock (EN)\",\"isDarkMode\":false,\"link\":\"\"}]]}]]}]}]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L26\",null,{\"mediaSide\":\"right\",\"mediaType\":\"image\",\"image\":{\"alt\":\"an advertisement for burger boys that says get 20 % off your favorites today only\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/f4f128198e1df3adb0cbd24dba50aa4d1d2e3f7f-1330x1427.png\"}},\"imageGalleryImages\":null,\"video\":null,\"testimonials\":null,\"textColor\":\"dark\",\"isDarkMode\":false,\"isChild\":\"$undefined\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 lg:max-w-[520px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-8\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-wrap items-start gap-1\",\"children\":[\"$\",\"$L23\",null,{\"headingType\":\"h4\",\"icon\":\"$undefined\",\"color\":\"purple\",\"children\":[[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Réalisez des économies de temps et d'argent\"]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-wrap items-start gap-1\",\"children\":[\"$\",\"h3\",null,{\"id\":\"object-object\",\"className\":\"mb-0 text-display-md md:text-display-lg font-extrabold\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Créez des campagnes créatives sans effort.\"]}]]}]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-6 text-gray-700\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"\"]}],[[\"$\",\"$L27\",\"0\",{\"layout\":\"vertical\",\"icon\":\"mouse\",\"heading\":\"Modification simple par glisser-déposer\",\"description\":\"Créez en quelques minutes des e-mails à l'image de votre marque avec un éditeur visuel intuitif. Choisissez des polices, des couleurs et d'autres styles personnalisés pour rester fidèle à l’identité de votre marque.\",\"isDarkMode\":false,\"specialBranding\":\"$undefined\",\"forceWhite\":\"$undefined\",\"isPrimaryCheck\":\"$undefined\"}],[\"$\",\"$L27\",\"1\",{\"layout\":\"vertical\",\"icon\":\"book-closed\",\"heading\":\"Modèles prêts à l'emploi\",\"description\":\"Gagnez du temps en utilisant des modèles d’e-mail préconfigurés, des blocs de contenu d’e-mail personnalisés et d'autres éléments de contenu ou de conception réutilisables.\",\"isDarkMode\":false,\"specialBranding\":\"$undefined\",\"forceWhite\":\"$undefined\",\"isPrimaryCheck\":\"$undefined\"}],[\"$\",\"$L27\",\"2\",{\"layout\":\"vertical\",\"icon\":\"magic-wand-01\",\"heading\":\"Contenu personnalisé grâce à l'IA générative\",\"description\":\"Accélérez la rédaction de contenu, la génération d’images et le processus d’assurance qualité avec un conseiller alimenté par l’IA.\",\"isDarkMode\":false,\"specialBranding\":\"$undefined\",\"forceWhite\":\"$undefined\",\"isPrimaryCheck\":\"$undefined\"}],[\"$\",\"$L27\",\"3\",{\"layout\":\"vertical\",\"icon\":\"pen-tool-01\",\"heading\":\"Services créatifs dédiés\",\"description\":\"Accélérez la création d’e-mails et démarquez-vous de la concurrence grâce à l’équipe Braze, qui prend en charge la migration de vos ressources e-mail existantes ainsi que la création de nouveaux contenus.\",\"isDarkMode\":false,\"specialBranding\":\"$undefined\",\"forceWhite\":\"$undefined\",\"isPrimaryCheck\":\"$undefined\"}]],[\"$\",\"$L28\",null,{\"cardKey\":\"35004e8073b6\",\"icon\":\"$undefined\",\"heading\":\"Réduit de 85 % le temps nécessaire pour créer une campagne\",\"description\":\"$undefined\",\"buttonLabel\":\"Lire l'article (EN)\",\"isDarkMode\":false,\"link\":\"\"}]]}]]}]}]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L26\",null,{\"mediaSide\":\"right\",\"mediaType\":\"image\",\"image\":{\"alt\":\"a group of people looking at a laptop with a message that says 7 billion emails sent over black friday / cyber monday\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/5df0d51f25ae9e06a55de1ff88bce0fefa7664f9-1184x1187.png\"}},\"imageGalleryImages\":null,\"video\":null,\"testimonials\":null,\"textColor\":\"dark\",\"isDarkMode\":false,\"isChild\":\"$undefined\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 lg:max-w-[520px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-8\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-wrap items-start gap-1\",\"children\":[\"$\",\"$L23\",null,{\"headingType\":\"h4\",\"icon\":\"$undefined\",\"color\":\"purple\",\"children\":[[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Développez votre activité en toute confiance\"]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-wrap items-start gap-1\",\"children\":[\"$\",\"h3\",null,{\"id\":\"object-object\",\"className\":\"mb-0 text-display-md md:text-display-lg font-extrabold\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Des services dédiés pour optimiser votre stratégie de communication par e-mail.\"]}]]}]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-6 text-gray-700\",\"children\":[[[\"$\",\"$L27\",\"0\",{\"layout\":\"vertical\",\"icon\":\"palette\",\"heading\":\"Contenu pour e-mails\",\"description\":\"Accélérez la création d’e-mails et démarquez-vous de la concurrence grâce à l’équipe Braze, qui prend en charge la migration de vos ressources e-mail existantes ainsi que la création de nouveaux modèles d’e-mail.\",\"isDarkMode\":false,\"specialBranding\":\"$undefined\",\"forceWhite\":\"$undefined\",\"isPrimaryCheck\":\"$undefined\"}],[\"$\",\"$L27\",\"1\",{\"layout\":\"vertical\",\"icon\":\"send-01\",\"heading\":\"Livrabilité à grande échelle\",\"description\":\"Faites confiance à une plateforme fiable, adaptée à toutes les tailles d’audience et volumes d'envois. Réduisez le risque que vos messages ne finissent avec les courriers indésirables grâce à un plan personnalisé de réchauffement d’adresses IP, une surveillance à la demande et une équipe spécialisée dans la livrabilité des messages et les relations avec les fournisseurs d'accès (ISP).\",\"isDarkMode\":false,\"specialBranding\":\"$undefined\",\"forceWhite\":\"$undefined\",\"isPrimaryCheck\":\"$undefined\"}],[\"$\",\"$L27\",\"2\",{\"layout\":\"vertical\",\"icon\":\"switch-horizontal-01\",\"heading\":\"Aide à la migration\",\"description\":\"Migrez en toute confiance vers un fournisseur de services e-mail performant avec l’aide de spécialistes primés en onboarding, d'équipes dédiées à la réussite client et d'un vaste réseau de partenaires.\",\"isDarkMode\":false,\"specialBranding\":\"$undefined\",\"forceWhite\":\"$undefined\",\"isPrimaryCheck\":\"$undefined\"}],[\"$\",\"$L27\",\"3\",{\"layout\":\"vertical\",\"icon\":\"layout-alt-01\",\"heading\":\"Communauté de spécialistes de l'e-mailing\",\"description\":\"Trouvez l'inspiration auprès de la communauté Braze Bonfire, composée de plus de 3 000 spécialistes du marketing, pour créer votre prochaine campagne d’e-mails.\",\"isDarkMode\":false,\"specialBranding\":\"$undefined\",\"forceWhite\":\"$undefined\",\"isPrimaryCheck\":\"$undefined\"}]]]}]]}]}]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L26\",null,{\"mediaSide\":\"left\",\"mediaType\":\"image\",\"image\":{\"alt\":\"jenny williams is a subscribed member of steppington updates\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/032e7ee4eff79c2d0600f3c29413046de4c6c8d4-1251x1355.png\"}},\"imageGalleryImages\":null,\"video\":null,\"testimonials\":null,\"textColor\":\"dark\",\"isDarkMode\":false,\"isChild\":\"$undefined\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 lg:max-w-[520px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-8\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-wrap items-start gap-1\",\"children\":[\"$\",\"$L23\",null,{\"headingType\":\"h4\",\"icon\":\"$undefined\",\"color\":\"purple\",\"children\":[[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Dynamisez chaque boîte de réception\"]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-wrap items-start gap-1\",\"children\":[\"$\",\"h3\",null,{\"id\":\"object-object\",\"className\":\"mb-0 text-display-md md:text-display-lg font-extrabold\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Considérez vos abonnés comme des personnes, et non comme de simples listes statiques.\"]}]]}]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-6 text-gray-700\",\"children\":[[[\"$\",\"$L27\",\"0\",{\"layout\":\"vertical\",\"icon\":\"presentation-chart-01\",\"heading\":\"Vue complète de chaque abonné\",\"description\":\"Centralisez les données first-party issues de sources diverses pour connaître en temps réel les préférences, comportements, probabilités de conversion et interactions passés ou actuels de vos clients sur l’ensemble des plateformes et canaux.\",\"isDarkMode\":false,\"specialBranding\":\"$undefined\",\"forceWhite\":\"$undefined\",\"isPrimaryCheck\":\"$undefined\"}],[\"$\",\"$L27\",\"1\",{\"layout\":\"vertical\",\"icon\":\"users-check\",\"heading\":\"Gestion des abonnements et des préférences\",\"description\":\"Gérez les états d'abonnement et créez des centres de préférences personnalisés afin de cibler les bonnes personnes avec le contenu d’e-mail le plus pertinent.\",\"isDarkMode\":false,\"specialBranding\":\"$undefined\",\"forceWhite\":\"$undefined\",\"isPrimaryCheck\":\"$undefined\"}],[\"$\",\"$L27\",\"2\",{\"layout\":\"vertical\",\"icon\":\"link-03\",\"heading\":\"Segmentation flexible\",\"description\":\"Créez et ciblez votre audience idéale. Tirez parti de plus de 100 filtres préconfigurés ou d'un compositeur SQL pour atteindre l’abonné adéquat.\",\"isDarkMode\":false,\"specialBranding\":\"$undefined\",\"forceWhite\":\"$undefined\",\"isPrimaryCheck\":\"$undefined\"}]],[\"$\",\"div\",null,{\"className\":\"relative flex flex-col justify-center gap-6 overflow-hidden rounded-xl border border-[#C9C4FF] bg-[#FBFAFE] p-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex h-6 flex-row\",\"children\":[\"$\",\"$L29\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/edd8c73e5b8f60e9902cabdf31718d84698e131c-1600x400.png\",\"alt\":\"Lumos Labs logo\",\"width\":200,\"height\":24,\"className\":\"h-full w-auto object-contain\"}]}],[\"$\",\"blockquote\",null,{\"className\":\"font-aribauGrotesk text-lg text-gray-900\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"“We went from sending a single static message to our entire audience at once, to sending a series of messages that responded to our audience's behavior and reached them when they were most likely to engage.”\"]}]]}],[\"$\",\"div\",null,{\"children\":[\"$\",\"div\",\"fd87c826-b178-42b9-aed9-9968333e17a4\",{\"className\":\"flex items-center gap-4\",\"children\":[\"$undefined\",[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center\",\"children\":[[\"$\",\"h6\",null,{\"className\":\"text-md font-semibold text-gray-900 sm:text-lg\",\"children\":\"Seth Gourson\"}],[[\"$\",\"div\",null,{\"className\":\"hidden min-h-[30px] border-r-2 border-gray-300 bg-gray-300 sm:block \"}],[\"$\",\"span\",null,{\"className\":\"text-md text-gray-900\",\"children\":\"Marketing Manager, Lumos Labs\"}]]]}]]}]}],false]}]]}]]}]}]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"$L26\",null,{\"mediaSide\":\"right\",\"mediaType\":\"image\",\"image\":{\"alt\":\"a purple phone with a screen that says 50k points when you refer a friend\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/e652e424027b8f55fd43ad9088cb6ed65fd551fd-1256x1606.png\"}},\"imageGalleryImages\":null,\"video\":null,\"testimonials\":null,\"textColor\":\"dark\",\"isDarkMode\":false,\"isChild\":\"$undefined\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 lg:max-w-[520px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-8\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-wrap items-start gap-1\",\"children\":[\"$\",\"$L23\",null,{\"headingType\":\"h4\",\"icon\":\"$undefined\",\"color\":\"purple\",\"children\":[[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Testez et optimisez\"]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-wrap items-start gap-1\",\"children\":[\"$\",\"h3\",null,{\"id\":\"object-object\",\"className\":\"mb-0 text-display-md md:text-display-lg font-extrabold\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Affinez votre stratégie de communication par e-mail.\"]}]]}]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-6 text-gray-700\",\"children\":[[[\"$\",\"$L27\",\"0\",{\"layout\":\"vertical\",\"icon\":\"tool-01\",\"heading\":\"Expérimentation complète\",\"description\":\"Expérimentation complète : optimisez facilement chaque aspect de votre stratégie d’e-mailing pour identifier ce qui fonctionne le mieux, qu'il s'agisse de l’objet ou du contenu du message, de la fréquence d'envoi, et bien plus encore.\",\"isDarkMode\":false,\"specialBranding\":\"$undefined\",\"forceWhite\":\"$undefined\",\"isPrimaryCheck\":\"$undefined\"}],[\"$\",\"$L27\",\"1\",{\"layout\":\"vertical\",\"icon\":\"presentation-chart-01\",\"heading\":\"Analyses et rapports efficaces\",\"description\":\"Mesurez et évaluez les performances de votre programme d'e-mails, de vos parcours, de vos campagnes et de vos envois individuels à l’aide de Braze et des autres outils d'analyse que vous utilisez déjà.\",\"isDarkMode\":false,\"specialBranding\":\"$undefined\",\"forceWhite\":\"$undefined\",\"isPrimaryCheck\":\"$undefined\"}],[\"$\",\"$L27\",\"2\",{\"layout\":\"vertical\",\"icon\":\"magic-wand-02\",\"heading\":\"Optimisation alimentée par l'IA\",\"description\":\"Obtenez de meilleurs résultats en un seul clic. Optimisez automatiquement vos campagnes d'e-mails en envoyant aux abonnés le meilleur message pour favoriser l'engagement et la conversion.\",\"isDarkMode\":false,\"specialBranding\":\"$undefined\",\"forceWhite\":\"$undefined\",\"isPrimaryCheck\":\"$undefined\"}],[\"$\",\"$L27\",\"3\",{\"layout\":\"vertical\",\"icon\":\"tool-01\",\"heading\":\"Simplicité d’expansion à d'autres canaux\",\"description\":\"Suivez vos clients quel que soit l’endroit où ils se trouvent. Démarrez votre stratégie d'engagement client avec une campagne d'e-mailing, puis déployez-la sur d’autres canaux comme les SMS, le mobile, le web et les annonces payantes afin d’obtenir davantage de conversions.\",\"isDarkMode\":false,\"specialBranding\":\"$undefined\",\"forceWhite\":\"$undefined\",\"isPrimaryCheck\":\"$undefined\"}]],[\"$\",\"div\",null,{\"className\":\"relative flex flex-col justify-center gap-6 overflow-hidden rounded-xl border border-[#C9C4FF] bg-[#FBFAFE] p-4\",\"children\":[null,[\"$\",\"blockquote\",null,{\"className\":\"font-aribauGrotesk text-lg text-gray-900\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"“Three years in, we’ve used Braze to test and optimize messaging cadence, creative, audience targeting, content choice, and more to become very relevant to our consumer experience of Peacock.”\"]}]]}],[\"$\",\"div\",null,{\"children\":[\"$\",\"div\",\"b76d05eb-04ff-40ea-a5c9-4b618300bbe9\",{\"className\":\"flex items-center gap-4\",\"children\":[\"$undefined\",[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center\",\"children\":[[\"$\",\"h6\",null,{\"className\":\"text-md font-semibold text-gray-900 sm:text-lg\",\"children\":\"Annabella Goff\"}],[[\"$\",\"div\",null,{\"className\":\"hidden min-h-[30px] border-r-2 border-gray-300 bg-gray-300 sm:block \"}],[\"$\",\"span\",null,{\"className\":\"text-md text-gray-900\",\"children\":\"Sr. Director, CRM, Peacock\"}]]]}]]}]}],false]}]]}]]}]}]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"supergraphic-2 relative overflow-hidden contain-layout pt-12 sm:pt-18 lg:pt-24 xl:pt-28 pb-12 sm:pb-18 lg:pb-24 xl:pb-28\",\"id\":\"$undefined\",\"children\":[[[\"$\",\"div\",null,{\"className\":\"h-20 w-full\"}],[\"$\",\"div\",null,{\"className\":\"text-white absolute -top-px left-0 w-full\",\"children\":[\"$\",\"svg\",null,{\"xmlns\":\"http://www.w3.org/2000/svg\",\"width\":\"1440\",\"height\":\"64\",\"viewBox\":\"0 0 1440 64\",\"fill\":\"none\",\"className\":\"h-auto w-full\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"path\",null,{\"d\":\"M5.59506e-06 -0.339481L1440 -0.339355L0 63.6605L5.59506e-06 -0.339481Z\",\"fill\":\"currentColor\"}]}]}]],\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex w-full flex-col gap-10 pt-10 sm:gap-16\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-6 md:flex-row justify-center\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex w-full max-w-[800px] grow flex-col gap-6 text-center\",\"children\":[[\"$\",\"h2\",null,{\"className\":\"mb-0 md:text-display-lg font-extrabold text-tab-purple\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Études de cas\"]}]]}],[\"$\",\"p\",null,{\"className\":\"text-lg text-tab-purple\",\"children\":null}]]}],null]}],false,[\"$\",\"$L2a\",null,{\"caseStudyLabel\":\"Étude de cas\",\"caseStudies\":[{\"_key\":\"41c59297d42f\",\"caseStudy\":{\"_type\":\"caseStudy\",\"company\":{\"logotype\":{\"default\":{\"asset\":{\"_id\":\"image-1ebf0c185132c93891e75e8b369481717b4c1f5f-1600x400-png\"}},\"onDark\":null},\"name\":\"Peacock\"},\"excerpt\":null,\"featuredImage\":{\"asset\":{\"_id\":\"image-f123502106ae5449c2c8441e8c19ff073970ec20-900x1220-png\"}},\"language\":\"en-us\",\"results\":\"Each campaign was measured by target audience (i.e. those who opened the email), benchmarked against the control (i.e. those excluded from receiving the email). Compared with the control audience, the target audience saw a 20% decrease in churn rate over 30 days, a 6% higher upgrade rate from free to paid subscriptions, and a 2-point lift in return rate to view content on Peacock.\",\"seo\":{\"slug\":{\"current\":\"peacock-case-study\"}},\"title\":\"How Peacock’s Year-In-Review Campaign Drove a 20% Reduction in Churn\"},\"caseStudyHighlight\":{\"body\":null,\"ctaLabel\":\"Lire le témoignage de \u003cMARQUE\u003e.\",\"heading\":null,\"includeCta\":false,\"testimonial\":null,\"type\":\"testimonial\"},\"metrics\":[{\"_key\":\"4d10a99139f1\",\"description\":\"de volume d'e-mails - Braze a envoyé ~300 milliards d'e-mails l'année dernière\",\"noWrap\":null,\"value\":\"300 milliards\"}],\"overrideImage\":null,\"tabTitle\":null},{\"_key\":\"63d33170ba3e\",\"caseStudy\":{\"_type\":\"caseStudy\",\"company\":{\"logotype\":{\"default\":{\"asset\":{\"_id\":\"image-96b7cf686419bee5d4610e9ef5860f3c4c95e599-1600x900-png\"}},\"onDark\":null},\"name\":\"TUI\"},\"excerpt\":null,\"featuredImage\":{\"asset\":{\"_id\":\"image-b4561bd27a2bacc4d482be310ef0d3a57e06e3ae-900x1220-png\"}},\"language\":\"fr\",\"results\":\"Sa nouvelle stratégie cross-canal lui a permis d’enregistrer une hausse de 118 % des clients utilisant son application pour réserver un séjour, de 205 % des achats annexes (comme une place de stationnement à l’aéroport) et de 78 % de la proportion des ventes de séjours générées par l’application.\",\"seo\":{\"slug\":{\"current\":\"tui-case-study\"}},\"title\":\"En améliorant ses parcours clients, TUI multiplie les réservations et achats dans son application\"},\"caseStudyHighlight\":{\"body\":null,\"ctaLabel\":\"Lire le témoignage de \u003cMARQUE\u003e.\",\"heading\":null,\"includeCta\":false,\"testimonial\":null,\"type\":\"testimonial\"},\"metrics\":null,\"overrideImage\":null,\"tabTitle\":null},{\"_key\":\"42d01be2e5f8\",\"caseStudy\":{\"_type\":\"caseStudy\",\"company\":{\"logotype\":{\"default\":{\"asset\":{\"_id\":\"image-d2b8f7185dbfa234410059883b2c893a53482bc4-512x164-svg\"}},\"onDark\":null},\"name\":\"Canva\"},\"excerpt\":null,\"featuredImage\":{\"asset\":{\"_id\":\"image-bcb39fbf108993957e58becd65cc1c5060d64890-900x1220-png\"}},\"language\":\"fr\",\"results\":\"Avec cette campagne, Canva a amélioré le taux d’ouverture de ses messages de 55 % et le taux de clics de 47 %. L’entreprise a également rehaussé l’adoption de ses fonctionnalités de 8 %, ce qui a contribué à fidéliser ses utilisateurs et à booster ses revenus. Enfin, elle a gagné en efficacité opérationnelle en économisant près de 1 000 h de production avec Braze tout en optimisant ses campagnes pour 25 fonctionnalités avec plus de 200 variantes.\",\"seo\":{\"slug\":{\"current\":\"canva-case-study-catalogs\"}},\"title\":\"Avec les catalogues Braze, Canva crée des messages personnalisés qui favorisent l'adoption de ses nouvelles fonctionnalités\"},\"caseStudyHighlight\":{\"body\":null,\"ctaLabel\":\"Lire le témoignage de \u003cMARQUE\u003e.\",\"heading\":null,\"includeCta\":false,\"testimonial\":null,\"type\":\"testimonial\"},\"metrics\":null,\"overrideImage\":null,\"tabTitle\":null}]}],false,[\"$\",\"div\",null,{\"className\":\"hidden px-8 lg:grid lg:grid-cols-4 lg:gap-4\",\"children\":[[\"$\",\"$L2b\",null,{\"href\":\"/customers/peacock-case-study\",\"className\":\"lg:col-span-2 lg:row-span-2\",\"children\":[\"$\",\"div\",null,{\"className\":\"duration-300 group flex size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3]\",\"children\":[[\"$\",\"$L29\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/f123502106ae5449c2c8441e8c19ff073970ec20-900x1220.png\",\"alt\":\"Peacock\",\"width\":200,\"height\":200,\"className\":\"h-[320px] w-full object-contain transition-all duration-300 group-hover:scale-105\"}],[\"$\",\"div\",null,{\"className\":\"flex w-full grow flex-col gap-8 p-6 lg:h-[320px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-3\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex rounded-[100px] border border-tab-purple px-3 py-1 text-sm font-extrabold text-tab-purple\",\"children\":\"Étude de cas\"}],[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-4\",\"children\":[[\"$\",\"h2\",null,{\"className\":\"text-display-xs font-extrabold text-tab-purple\",\"children\":\"How Peacock’s Year-In-Review Campaign Drove a 20% Reduction in Churn\"}],[\"$\",\"span\",null,{\"className\":\"line-clamp-2 text-md font-normal text-tab-purple\",\"children\":\"Each campaign was measured by target audience (i.e. those who opened the email), benchmarked against the control (i.e. those excluded from receiving the email). Compared with the control audience, the target audience saw a 20% decrease in churn rate over 30 days, a 6% higher upgrade rate from free to paid subscriptions, and a 2-point lift in return rate to view content on Peacock.\"}]]}]]}]}]]}]}],[[\"$\",\"div\",\"4d10a99139f1\",{\"className\":\"lg:row-span-1 lg:col-span-2\",\"children\":[\"$\",\"div\",null,{\"className\":\"hidden h-[320px] flex-col justify-center rounded-xl border border-white bg-[#FFFFFF66] p-3 text-tab-purple backdrop-blur-[12px] lg:flex\",\"children\":[[\"$\",\"span\",null,{\"className\":\"font-bold leading-none text-display-sm xl:text-display-md\",\"children\":\"300 milliards\"}],[\"$\",\"div\",null,{\"className\":\"text-[18px]\",\"children\":\"de volume d'e-mails - Braze a envoyé ~300 milliards d'e-mails l'année dernière\"}]]}]}]],[\"$\",\"$L2b\",null,{\"href\":\"/fr/customers/tui-case-study\",\"className\":\"lg:col-span-2 lg:row-span-2\",\"children\":[\"$\",\"div\",null,{\"className\":\"duration-300 group hidden size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3] lg:flex\",\"children\":[[\"$\",\"$L29\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4561bd27a2bacc4d482be310ef0d3a57e06e3ae-900x1220.png\",\"alt\":\"TUI\",\"width\":200,\"height\":200,\"className\":\"h-[320px] w-full object-contain transition-all duration-300 group-hover:scale-105\"}],[\"$\",\"div\",null,{\"className\":\"flex h-[320px] w-full grow flex-col gap-8 p-6\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-3\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex rounded-[100px] border border-tab-purple px-3 py-1 text-sm font-extrabold text-tab-purple\",\"children\":\"Étude de cas\"}],[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-4\",\"children\":[[\"$\",\"h2\",null,{\"className\":\"text-display-xs font-extrabold text-tab-purple\",\"children\":\"En améliorant ses parcours clients, TUI multiplie les réservations et achats dans son application\"}],[\"$\",\"span\",null,{\"className\":\"line-clamp-2 text-md font-normal text-tab-purple\",\"children\":\"Sa nouvelle stratégie cross-canal lui a permis d’enregistrer une hausse de 118 % des clients utilisant son application pour réserver un séjour, de 205 % des achats annexes (comme une place de stationnement à l’aéroport) et de 78 % de la proportion des ventes de séjours générées par l’application.\"}]]}]]}]}]]}]}],[\"$\",\"$L2b\",null,{\"href\":\"/fr/customers/canva-case-study-catalogs\",\"className\":\"lg:col-span-2\",\"children\":[\"$\",\"div\",null,{\"className\":\"duration-300 group hidden size-full flex-row overflow-hidden rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3] lg:flex\",\"children\":[[\"$\",\"$L29\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/bcb39fbf108993957e58becd65cc1c5060d64890-900x1220.png\",\"alt\":\"Canva\",\"width\":200,\"height\":200,\"className\":\"h-[320px] flex-[1] object-contain transition-all duration-300 group-hover:scale-105\"}],[\"$\",\"div\",null,{\"className\":\"flex h-[320px] flex-[2] grow flex-col gap-8 p-6\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-3\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex rounded-[100px] border border-tab-purple px-3 py-1 text-sm font-extrabold text-tab-purple\",\"children\":\"Étude de cas\"}],[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-4\",\"children\":[\"$\",\"h2\",null,{\"className\":\"font-extrabold text-tab-purple lg:text-md xl:text-display-xs\",\"children\":\"Avec les catalogues Braze, Canva crée des messages personnalisés qui favorisent l'adoption de ses nouvelles fonctionnalités\"}]}]]}]}]]}]}]]}]]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"container\",\"children\":[[\"$\",\"div\",null,{\"className\":\"mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11\",\"children\":[[\"$\",\"div\",null,{\"children\":[[\"$\",\"h2\",null,{\"id\":\"consultez-les-ressources\",\"className\":\"mb-0 text-display-md md:text-display-lg font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"1259638efa81\",{\"className\":\"\",\"children\":\"Consultez les ressources.\"}]]}]]}],\"$undefined\"]}],[\"$\",\"$L2c\",null,{\"className\":\"mt-4 lg:mt-0\",\"href\":\"/fr/blog\",\"label\":\"Voir le blog\",\"variant\":\"black-button\",\"size\":null}]]}],[\"$\",\"$L2d\",null,{\"className\":\"lg:grid lg:grid-cols-3 lg:gap-8 lg:auto-rows-stagger\",\"children\":[[\"$\",\"li\",\"05dd0f2b-61fb-402b-8af3-8aa115d0a93e\",{\"className\":\"row-start-3 row-span-3\",\"children\":[\"$\",\"$L2b\",null,{\"href\":\"/fr/resources/reports-and-guides/braze-email-inspiration-guide\",\"className\":\"block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full\",\"children\":[[\"$\",\"div\",null,{\"className\":\"w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]\",\"children\":[\"$\",\"$L29\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/d985a23b8cbce7bada1c91a5861939da3788ce57-1920x1080.png\",\"alt\":\"an advertisement for braze shows a man eating a sandwich\",\"width\":384,\"height\":216,\"className\":\"size-full object-cover\"}]}],[\"$\",\"div\",null,{\"className\":\"flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-wrap gap-3 items-center\",\"children\":[[\"$\",\"span\",null,{\"className\":\"py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize\",\"children\":\"Guide\"}],false]}],[\"$\",\"h3\",null,{\"className\":\"line-clamp-3 text-display-xs font-extrabold\",\"children\":\"Le guide d'inspiration Braze pour les campagnes par e-mails\"}],null]}]]}]}],[\"$\",\"li\",\"176f53e0-ef8a-4836-8a26-ee28c8c2e161\",{\"className\":\"row-start-2 row-span-3\",\"children\":[\"$\",\"$L2b\",null,{\"href\":\"/fr/resources/articles/9-best-practices-for-email-subject-lines\",\"className\":\"block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full\",\"children\":[[\"$\",\"div\",null,{\"className\":\"w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]\",\"children\":[\"$\",\"$L29\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/8d902236b110fad4bbe6144e5645243d8e9319a1-3000x3000.png\",\"alt\":\"A computer screen highlighting an email subject line\",\"width\":384,\"height\":216,\"className\":\"size-full object-cover\"}]}],[\"$\",\"div\",null,{\"className\":\"flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-wrap gap-3 items-center\",\"children\":[[\"$\",\"span\",null,{\"className\":\"py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize\",\"children\":\"Article\"}],[\"$\",\"span\",null,{\"className\":\"text-sm text-gray-500 font-extrabold\",\"children\":[5,\" min de lecture\"]}]]}],[\"$\",\"h3\",null,{\"className\":\"line-clamp-3 text-display-xs font-extrabold\",\"children\":\"9 bonnes pratiques pour des lignes d’objet percutantes dans les e-mails\"}],[\"$\",\"span\",null,{\"className\":\"text-sm text-gray-500 font-extrabold\",\"children\":\"23 juillet 2024\"}]]}]]}]}],[\"$\",\"li\",\"1efe635b-9831-4237-b41f-3ac414946a20\",{\"className\":\"row-start-1 row-span-3\",\"children\":[\"$\",\"$L2b\",null,{\"href\":\"/fr/resources/articles/navigating-email-deliverability\",\"className\":\"block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full\",\"children\":[[\"$\",\"div\",null,{\"className\":\"w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]\",\"children\":[\"$\",\"$L29\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/e5ed094d26bfc61366ce8004ce1e07da91479f58-1200x800.png\",\"alt\":\"a computer monitor is surrounded by envelopes and icons on a purple background\",\"width\":384,\"height\":216,\"className\":\"size-full object-cover\"}]}],[\"$\",\"div\",null,{\"className\":\"flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-wrap gap-3 items-center\",\"children\":[[\"$\",\"span\",null,{\"className\":\"py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize\",\"children\":\"Article\"}],[\"$\",\"span\",null,{\"className\":\"text-sm text-gray-500 font-extrabold\",\"children\":[6,\" min de lecture\"]}]]}],[\"$\",\"h3\",null,{\"className\":\"line-clamp-3 text-display-xs font-extrabold\",\"children\":\"Boîte de réception : Comprendre le paysage moderne de la livrabilité des e-mails\"}],[\"$\",\"span\",null,{\"className\":\"text-sm text-gray-500 font-extrabold\",\"children\":\"21 novembre 2024\"}]]}]]}]}]]}]]}]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-transparent backdrop-blur-[12px] z-50 relative contain-layout\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[[\"$\",\"section\",null,{\"className\":\"bg-heat4-reverse relative overflow-hidden contain-layout pt-6 pb-6\",\"id\":\"$undefined\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-center py-16 lg:py-24\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col gap-12 items-center\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex max-w-[768px] flex-col items-center gap-5 text-center\",\"children\":[[\"$\",\"h2\",null,{\"id\":\"devenez-le-marketeur-de-demain-ds-aujourdhui\",\"className\":\"mb-0 text-white text-display-md md:text-display-lg lg:text-display-xl font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"db45f5b5ecea\",{\"className\":\"\",\"children\":\"Devenez le marketeur de demain dès aujourd'hui\"}]]}]]}],\"$undefined\"]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center\",\"children\":[[[\"$\",\"$L2c\",\"ece84181445d\",{\"label\":\"Démarrer\",\"variant\":\"white-button\",\"size\":\"xl\",\"href\":\"/fr/get-started\"}],[\"$\",\"$L2c\",\"7d6d0df30b81\",{\"label\":\"Découvrez le fonctionnement de Braze\",\"variant\":\"white-ghost-link\",\"size\":\"xl\",\"href\":\"/fr/product\"}]],\"$undefined\"]}]]}]}]}],false]}]]}],false]}]]]}]}],null]}]\n"])</script><script>self.__next_f.push([1,"2e:I[25007,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"GlobalBanner\"]\n2f:I[35807,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"TrackedLink\"]\n30:I[13167,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks"])</script><script>self.__next_f.push([1,"/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"MobileMenuToggle\"]\n31:I[28519,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"NavMenu\"]\n32:I[23897,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"stat"])</script><script>self.__next_f.push([1,"ic/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"default\"]\n33:I[48063,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"DoNotSellLink\"]\n34:I[59467,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"CaliforniaNoticeLink\"]\n"])</script><script>self.__next_f.push([1,"16:[[\"$\",\"meta\",\"0\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1\"}],[\"$\",\"meta\",\"1\",{\"charSet\":\"utf-8\"}],[\"$\",\"title\",\"2\",{\"children\":\"Marketing par e-mail Braze\"}],[\"$\",\"meta\",\"3\",{\"name\":\"description\",\"content\":\"Envoyez des e-mails engageants et efficaces avec Braze. Réinventez le marketing par e-mail avec des e-mails personnalisés et dynamiques qui génèrent des revenus. \"}],[\"$\",\"meta\",\"4\",{\"name\":\"robots\",\"content\":\"index, follow\"}],[\"$\",\"link\",\"5\",{\"rel\":\"canonical\",\"href\":\"https://www.braze.com/fr/product/email\"}],[\"$\",\"link\",\"6\",{\"rel\":\"alternate\",\"hrefLang\":\"fr\",\"href\":\"https://www.braze.com/fr/product/email\"}],[\"$\",\"link\",\"7\",{\"rel\":\"alternate\",\"hrefLang\":\"ko\",\"href\":\"https://www.braze.com/ko/product/email\"}],[\"$\",\"link\",\"8\",{\"rel\":\"alternate\",\"hrefLang\":\"pt-br\",\"href\":\"https://www.braze.com/pt-br/product/email\"}],[\"$\",\"link\",\"9\",{\"rel\":\"alternate\",\"hrefLang\":\"ja\",\"href\":\"https://www.braze.com/ja/product/email\"}],[\"$\",\"link\",\"10\",{\"rel\":\"alternate\",\"hrefLang\":\"en-us\",\"href\":\"https://www.braze.com/product/email\"}],[\"$\",\"link\",\"11\",{\"rel\":\"alternate\",\"hrefLang\":\"x-default\",\"href\":\"https://www.braze.com/product/email\"}],[\"$\",\"meta\",\"12\",{\"property\":\"og:title\",\"content\":\"Marketing par e-mail Braze\"}],[\"$\",\"meta\",\"13\",{\"property\":\"og:description\",\"content\":\"Envoyez des e-mails engageants et efficaces avec Braze. Réinventez le marketing par e-mail avec des e-mails personnalisés et dynamiques qui génèrent des revenus. \"}],[\"$\",\"meta\",\"14\",{\"property\":\"og:url\",\"content\":\"https://www.braze.com/fr/product/email\"}],[\"$\",\"meta\",\"15\",{\"property\":\"og:image\",\"content\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a6439c9047245ff4fdb60c8fa58e6d7babc90437-1200x628.png\"}],[\"$\",\"meta\",\"16\",{\"name\":\"twitter:card\",\"content\":\"summary_large_image\"}],[\"$\",\"meta\",\"17\",{\"name\":\"twitter:title\",\"content\":\"Marketing par e-mail Braze\"}],[\"$\",\"meta\",\"18\",{\"name\":\"twitter:description\",\"content\":\"Envoyez des e-mails engageants et efficaces avec Braze. Réinventez le marketing par e-mail avec des e-mails personnalisés et dynamiques qui génèrent des revenus. \"}],[\"$\",\"meta\",\"19\",{\"name\":\"twitter:image\",\"content\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a6439c9047245ff4fdb60c8fa58e6d7babc90437-1200x628.png\"}],[\"$\",\"meta\",\"20\",{\"name\":\"next-size-adjust\"}]]\n"])</script><script>self.__next_f.push([1,"b:null\n"])</script><script>self.__next_f.push([1,"1f:[\"$\",\"$21\",null,{\"children\":[[\"$\",\"header\",null,{\"id\":\"site-header\",\"className\":\"fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50\",\"data-site-header\":true,\"children\":[[\"$\",\"$L2e\",null,{}],[\"$\",\"nav\",null,{\"id\":\"main-nav-container\",\"className\":\"container flex items-center h-full\",\"aria-label\":\"Main site\",\"children\":[[\"$\",\"$L2f\",null,{\"className\":\"flex shrink-0 grow-0 basis-20 items-center xl:mr-10\",\"href\":\"/fr\",\"trackingText\":\"Homepage (Logo)\",\"data-event-name\":\"Header\",\"data-event-label\":\"Logo\",\"aria-label\":\"Homepage\",\"children\":[\"$\",\"$L29\",null,{\"src\":{\"src\":\"/_next/static/media/logo.210d28cb.png\",\"height\":47,\"width\":100,\"blurDataURL\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAHlBMVEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC3KG9qAAAACnRSTlMEZ3cZikwfPVxX83pwGAAAAAlwSFlzAAALEwAACxMBAJqcGAAAACVJREFUeJwVxcERACAIA8FLAqj9N+ywn+WSzCS4LKmM+u3NOoYPBzUAV9vBJ7AAAAAASUVORK5CYII=\",\"blurWidth\":8,\"blurHeight\":4},\"width\":100,\"height\":32,\"alt\":\"braze\",\"loading\":\"lazy\",\"className\":\"block\"}]}],[\"$\",\"$L30\",null,{\"mainCta\":{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/fr/get-started\",\"title\":\"Commencer\"},\"children\":[[\"$\",\"$L31\",null,{\"navItems\":[{\"_key\":\"d5824836636a5971c91645524813c681\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"link\":\"product/data-activation\",\"title\":\"Activation des données\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"title\":\"Personnalisation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting\"}],\"subheading\":\"C'est ici que peut se tenir une brève explication des données, 2 lignes maximum.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/journey-orchestration\",\"title\":\"Orchestration des parcours\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/testing-experimentation\",\"title\":\"Expérimentation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/cross-channel-messaging\",\"title\":\"Cross-canal\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/audience-sync\",\"title\":\"Synchronisation des médias\"}],\"subheading\":\"C'est ici que peut se tenir une brève explication des données, 2 lignes maximum.\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Messagerie\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/email\",\"title\":\"E-mail\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/mobile-app-messaging\",\"title\":\"Messages pour applications mobiles\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"title\":\"Communication web\"}],\"subheading\":\"C'est ici que peut se tenir une brève explication des données, 2 lignes maximum.\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"En savoir plus\"},\"hasFooter\":true,\"heading\":\"Présentation de BrazeAI™\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Optimisez vos entonnoirs à l'aide de la puissance de l'IA, intégrée dans chaque partie de Braze.\"}},\"navFooter\":null,\"navLink\":\"/fr/value-of-braze\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"8ef2089e6311\",\"_type\":\"navItem\",\"description\":\"Optimisez vos entonnoirs à l'aide de la puissance de l'IA, intégrée dans chaque partie de Braze.\",\"title\":\"Aperçu du produit\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Optimisez vos entonnoirs à l'aide de la puissance de l'IA, intégrée dans chaque partie de Braze.\",\"link\":\"/product\",\"title\":\"Fonctionnement\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"_type\":\"navItem\",\"description\":\"Optimisez vos entonnoirs à l'aide de la puissance de l'IA, intégrée dans chaque partie de Braze.\",\"link\":\"/sage-ai\",\"specialBranding\":\"sageAi\",\"title\":\"Présentation de BrazeAI™\"}]}]},\"title\":\"Nos atouts\"},{\"_key\":\"56dec6b59ebf\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"a969a03ce906\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/fr/product/braze-data-platform\",\"title\":\"Plateforme de données Braze\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/fr/product/reporting-analytics\",\"title\":\"Reporting et analyses\"}]},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-04\",\"provider\":\"braze\"},\"link\":\"/fr/product/journey-orchestration\",\"title\":\"Orchestration des parcours\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"horizontal-bar-chart-01\",\"provider\":\"braze\"},\"link\":\"/fr/product/testing-experimentation\",\"title\":\"Expérimentation\"}]},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Canaux\",\"navItems\":[{\"_key\":\"17676688c76c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"cross-channels\",\"provider\":\"braze\"},\"link\":\"/fr/product/cross-channel-messaging\",\"title\":\"Cross-canal\"},{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/fr/product/email\",\"title\":\"E-mail\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/fr/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"whatsapp\",\"provider\":\"braze\"},\"link\":\"/fr/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/fr/product/mobile-app-messaging\",\"title\":\"Messages pour applications mobiles\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"server-05\",\"provider\":\"braze\"},\"link\":\"/fr/product/web-messaging\",\"title\":\"Communication web\"},{\"_key\":\"83ea4eaaa254\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"sliders-02\",\"provider\":\"braze\"},\"link\":\"/fr/product/audience-sync\",\"title\":\"Synchronisation des audiences des médias\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\",\"link\":\"/fr/product/brazeai\",\"text\":\"En savoir plus\"},\"hasFooter\":true,\"heading\":\"BrazeAI™\",\"icon\":{\"_type\":\"icon\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Découvrez comment BrazeAI™ s'intègre aux fonctionnalités de l'ensemble de notre plateforme.\"}},\"navFooter\":null,\"navLink\":\"/fr/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"e33432228beb\",\"_type\":\"navItem\",\"description\":\"Tous vos besoins en matière de données, de canaux et d'orchestration au sein d'une seule et même plateforme.\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"atom-01\",\"provider\":\"braze\"},\"link\":\"/fr/product/overview\",\"title\":\"Aperçu de la plateforme Braze\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Une présentation de notre pile technologique intégrée verticalement.\",\"icon\":{\"_type\":\"icon\",\"name\":\"settings-01\",\"provider\":\"braze\"},\"link\":\"/fr/product\",\"title\":\"Fonctionnement\"}]}]},\"title\":\"Produit\"},{\"_key\":\"d569f32d74f4\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"9a21a868f0c0\",\"_type\":\"navItemList\",\"heading\":\"Secteurs d'activité\",\"navItems\":[{\"_key\":\"55197816f85c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/retail-and-ecommerce\",\"title\":\"Vente au détail et e-commerce\"},{\"_key\":\"e76c29cb4353\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/financial-services\",\"title\":\"Services financiers\"},{\"_key\":\"5d891afbc048\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"map-01\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/travel-hospitality\",\"title\":\"Voyages et hébergement\"},{\"_key\":\"fa8ecd329386\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/media-entertainment\",\"title\":\"Médias et divertissement\"},{\"_key\":\"f0b81fe7e5e1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"play\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/on-demand\",\"title\":\"À la demande\"},{\"_key\":\"bd9b98bde7d2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"heart-rounded\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/qsr\",\"title\":\"Restauration rapide\"}]},{\"_key\":\"f5d12a81c390\",\"_type\":\"navItemList\",\"heading\":\"Braze pour\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-01\",\"provider\":\"braze\"},\"link\":\"/fr/braze-for-engineering\",\"title\":\"Ingénierie\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"_type\":\"featuredContentCard\",\"content\":{\"_type\":\"guide\",\"featuredImage\":{\"alt\":\"Une femme est assise sur une chaise devant une bannière sur laquelle il est écrit \\\"Évaluation de l'engagement client\\\"\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/0b42b948b714835219d204b513c037091b2bbf91-1920x1080.png\"}},\"language\":\"fr\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"pageTitle\":\"Panorama 2025 de l’engagement client dans la région EMEA\",\"slug\":{\"_type\":\"slug\",\"current\":\"2025-emea-customer-engagement-review\"}}},\"description\":\"Les marques de la région EMEA investissent plus que jamais dans le marketing. En fait, 74 % d’entre elles prévoient d’augmenter leur budget marketing en 2025.\",\"heading\":\"Panorama 2025 de l’engagement client dans la région EMEA\"}]},\"title\":\"Solutions\"},{\"_key\":\"c16a182d80e0\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"c73a41ed4314\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"4ce304ab6dfe\",\"_type\":\"navItem\",\"description\":\"Découvrez nos partenaires technologiques ou de solutions et entrez en contact avec eux.\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\",\"provider\":\"braze\"},\"link\":\"/fr/partners\",\"title\":\"Braze Alloys\"},{\"_key\":\"93df7b88a2a4\",\"_type\":\"navItem\",\"description\":\"Découvrez nos partenariats avec les plus grandes agences, sociétés de conseil et intégrateurs de systèmes au monde.\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/fr/partners/solutions-partners\",\"title\":\"Partenaires de solutions\"},{\"_key\":\"778232c055b9\",\"_type\":\"navItem\",\"description\":\"Explorez plus de 140 intégrations de partenariats technologiques\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-02\",\"provider\":\"braze\"},\"link\":\"/fr/partners/technology-partners\",\"title\":\"Partenaires technologiques\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":null,\"title\":\"Partenaires\"},{\"_key\":\"b2a01e682676\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"134d99094533\",\"_type\":\"navItemList\",\"heading\":\"Apprendre\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/fr/resources\",\"title\":\"Centre de ressources\"},{\"_key\":\"16600c98c60c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"thumbs-up\",\"provider\":\"braze\"},\"link\":\"/fr/customers\",\"title\":\"Études de cas\"},{\"_key\":\"05eabdb4e95a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/fr/resources/articles\",\"title\":\"Blog\"},{\"_key\":\"7726c804d339\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"line-chart-up-04\",\"provider\":\"braze\"},\"link\":\"/fr/resources/reports-and-guides\",\"title\":\"Rapports et guides\"},{\"_key\":\"f0643f69d3e6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/resources/videos\",\"title\":\"Vidéos (EN)\"},{\"_key\":\"1e6237729c32\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"ticket-01\",\"provider\":\"braze\"},\"link\":\"/fr/resources/webinars-and-events\",\"title\":\"Webinaires et événements\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs/fr\"},\"hasFooter\":true,\"heading\":\"Documentation utilisateur\",\"icon\":{\"_type\":\"icon\",\"name\":\"file-question-02\",\"provider\":\"braze\"}}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Progresser\",\"navItems\":[{\"_key\":\"f5c7809578b6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/customer-community\",\"title\":\"Communauté de clients Bonfire (EN)\"},{\"_key\":\"e24cbe6f7eb1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/fr\",\"title\":\"Braze Learning\"},{\"_key\":\"4b9b04860bd2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-04\",\"provider\":\"braze\"},\"link\":\"/customer-champions\",\"title\":\"Ambassadeurs Braze (EN)\"},{\"_key\":\"187b2f624c3d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification-fr\",\"title\":\"Certification\"}]},{\"_key\":\"437c2df32bb1\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Accompagner\",\"navItems\":[{\"_key\":\"7faad9927174\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"help-circle\",\"provider\":\"braze\"},\"link\":\"/fr/success\",\"title\":\"Aperçu du service d'assistance\"},{\"_key\":\"6e2d6ed6eaf6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/fr/customer-support-services\",\"title\":\"Services professionnels\"},{\"_key\":\"a69cf0162381\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"headphones-02\",\"provider\":\"braze\"},\"link\":\"/fr/customer-success\",\"title\":\"Satisfaction client\"}]}]},\"title\":\"Ressources\"},{\"_key\":\"57a794378479\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"5c51fa720c20\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"_type\":\"navItem\",\"description\":\"Découvrez comment Braze est devenue la principale plateforme d'engagement client.\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/fr/company\",\"title\":\"À propos de nous\"},{\"_key\":\"09f6b770db33\",\"_type\":\"navItem\",\"description\":\"Consultez notre actualité, nos statistiques et nos résultats financiers.\",\"icon\":{\"_type\":\"icon\",\"name\":\"switch-horizontal-01\",\"provider\":\"braze\"},\"link\":\"https://investors.braze.com/\",\"title\":\"Relations avec les investisseurs (EN)\"},{\"_key\":\"311e09b9fefc\",\"_type\":\"navItem\",\"description\":\"Découvrez nos offres d'emploi et les raisons de la popularité de notre environnement de travail.\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"title\":\"Carrières (EN)\"},{\"_key\":\"e4a311c70601\",\"_type\":\"navItem\",\"description\":\"Explorez nos données environnementales, sociales et de gouvernance d'entreprise.\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"title\":\"ESG (EN)\"},{\"_key\":\"a47094f6fdaf\",\"_type\":\"navItem\",\"description\":\"Découvrez les derniers événements survenus à Braze.\",\"icon\":{\"_type\":\"icon\",\"name\":\"announcement-01\",\"provider\":\"braze\"},\"link\":\"/company/news\",\"title\":\"Actualités (EN)\"},{\"_key\":\"72d32f7ad851\",\"_type\":\"navItem\",\"description\":\"Consultez nos mentions légales, politiques, déclarations de conformité et plus encore.\",\"icon\":{\"_type\":\"icon\",\"name\":\"building-08\",\"provider\":\"braze\"},\"link\":\"/fr/company/legal\",\"title\":\"Juridique (EN)\"}]}],\"navSectionFooter\":{\"hasFooter\":false}},\"navFooter\":{\"cta\":{\"buttonStyle\":\"purple-link\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-02\",\"provider\":\"braze\"},\"link\":\"/fr/company/contact\",\"text\":\"Nous contacter\"},\"hasFooter\":true,\"heading\":\"Vous cherchez autre chose ?\"},\"navLink\":null,\"rightSection\":null,\"title\":\"Braze\"}],\"className\":\"border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto\"}],[\"$\",\"$L2f\",null,{\"href\":\"/fr/search\",\"className\":\"xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4\",\"aria-label\":\"Rechercher\",\"trackingText\":\"Rechercher\",\"children\":[\"$\",\"svg\",null,{\"width\":16,\"height\":16,\"role\":\"img\",\"aria-label\":\"search-sm\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#search-sm\"}]}]}],[\"$\",\"$L32\",null,{\"languages\":[{\"_key\":\"987a93b98cda\",\"_type\":\"language\",\"languageCode\":\"en-us\",\"title\":\"English\"},{\"_key\":\"6d2a2bad909c\",\"_type\":\"language\",\"languageCode\":\"fr\",\"title\":\"Français\"},{\"_key\":\"608fde5e8797\",\"_type\":\"language\",\"languageCode\":\"ja\",\"title\":\"日本語\"},{\"_key\":\"2e6ce26d5e16\",\"_type\":\"language\",\"languageCode\":\"ko\",\"title\":\"한국어\"},{\"_key\":\"1eafe2c6d6bc\",\"_type\":\"language\",\"languageCode\":\"pt-br\",\"title\":\"Português BR\"}]}],[\"$\",\"$L31\",null,{\"navItems\":[{\"_key\":\"f02bb2375c46\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"rightSection\":null,\"title\":\"Login\"},{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/fr/get-started\",\"rightSection\":null,\"title\":\"Commencer\"}],\"className\":\"flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0\"}]]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full px-0 pb-24 pt-[168px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-center gap-8 lg:flex-row lg:justify-between\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-12 pr-8 lg:w-[592px]\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-4\",\"children\":[[\"$\",\"span\",null,{\"className\":\"text-xl font-extrabold text-brandPrimary-900\",\"children\":\"404 ERREUR\"}],[\"$\",\"p\",null,{\"className\":\"text-display-lg font-extrabold text-gray-900\",\"children\":\"Désolés, nous ne trouvons pas la page que vous recherchez.\"}]]}],[\"$\",\"div\",null,{\"className\":\"flex max-w-screen-xs items-start gap-4\",\"children\":[[\"$\",\"$L2c\",null,{\"variant\":\"purple-button\",\"label\":\"Aller à la page d'accueil\",\"href\":\"/fr/\"}],[\"$\",\"$L2c\",null,{\"variant\":\"black-button\",\"label\":\"Aller au centre de ressources\",\"href\":\"/fr/resources\"}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex\",\"children\":[\"$\",\"$L29\",null,{\"src\":\"/images/404.png\",\"alt\":\"404\",\"width\":749,\"height\":374,\"className\":\"size-full object-cover\"}]}]]}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Braze\"]}],[\"$\",\"p\",null,{\"children\":[\"L’engagement,\"]}],[\"$\",\"p\",null,{\"children\":[\"réinventé.\"]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L2b\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L29\",null,{\"alt\":\"Discord\",\"src\":{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2b\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L29\",null,{\"alt\":\"Twitter\",\"src\":{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2b\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L29\",null,{\"alt\":\"Linkedin\",\"src\":{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"e2cec5077444\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"73261f1d0b89\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Aperçu\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"e4fbe39d4d90\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Pourquoi Braze\",\"children\":\"Pourquoi Braze\"}],false,false,false]}],[\"$\",\"div\",\"741de93d71b8596c0922e16b9cf4053c\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Aperçu de la plateforme Braze\",\"children\":\"Aperçu de la plateforme Braze\"}],false,false,false]}],[\"$\",\"div\",\"24a0e7d60deb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Fonctionnement de Braze\",\"children\":\"Fonctionnement de Braze\"}],false,false,false]}],[\"$\",\"div\",\"69a7e854fa4f\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Produit\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"7541fbf00d65\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/braze-data-platform\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Plateforme de données Braze\",\"children\":\"Plateforme de données Braze\"}],false,false,false]}],[\"$\",\"div\",\"30f282d8a662\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"4e5c7e98606da91b2243bc187b576b83\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Rapports\",\"children\":\"Rapports\"}],false,false,false]}],[\"$\",\"div\",\"2f856be7694229b62d8e683df4f46d7e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Orchestration des parcours\",\"children\":\"Orchestration des parcours\"}],false,false,false]}],[\"$\",\"div\",\"bad5a795eaa329352179ec6a190bb1af\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/testing-experimentation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Expérimentation\",\"children\":\"Expérimentation\"}],false,false,false]}],[\"$\",\"div\",\"b167364e700b35aa10fe4c56a98f67d9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Communication cross-canal\",\"children\":\"Communication cross-canal\"}],false,false,false]}],[\"$\",\"div\",\"159ed3e017f2f2531070bcf9997cd7ae\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"E-mail\",\"children\":\"E-mail\"}],false,false,false]}],[\"$\",\"div\",\"1ffe1ad111ec80ae1c60f42fcd43182e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about SMS\",\"children\":\"SMS\"}],false,false,false]}],[\"$\",\"div\",\"98be8160ce281f29b8ccf5b420988c7a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"5595f9290ed7222435d424735df035b9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Communication mobile\",\"children\":\"Communication mobile\"}],false,false,false]}],[\"$\",\"div\",\"2f5cea5293210842f761c3f0d9c0b7dc\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Communication web\",\"children\":\"Communication web\"}],false,false,false]}],[\"$\",\"div\",\"de4f268b08b4f5b758a5658b89592ee4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Synchronisation des audiences des médias\",\"children\":\"Synchronisation des audiences des médias\"}],false,false,false]}],[\"$\",\"div\",\"71a35d0a2bf1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"f8d482c09cd1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L29\",\"21c96b154183\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L29\",\"d8f239c8e41e\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"2868cde74456\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"df008048f4d0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Solutions\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0cfb6fe4dfe3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Vente au détail et e-commerce\",\"children\":\"Vente au détail et e-commerce\"}],false,false,false]}],[\"$\",\"div\",\"12fcff8cca81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Services financiers\",\"children\":\"Services financiers\"}],false,false,false]}],[\"$\",\"div\",\"4052f39f0b14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Voyages et hébergement\",\"children\":\"Voyages et hébergement\"}],false,false,false]}],[\"$\",\"div\",\"5965626c20cb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Médias et divertissement\",\"children\":\"Médias et divertissement\"}],false,false,false]}],[\"$\",\"div\",\"b214b4e87f50\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"À la demande\",\"children\":\"À la demande\"}],false,false,false]}],[\"$\",\"div\",\"de9018cb5f84\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Restauration rapide\",\"children\":\"Restauration rapide\"}],false,false,false]}],[\"$\",\"div\",\"36cc659f7c80\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze pour l'ingénierie\",\"children\":\"Braze pour l'ingénierie\"}],false,false,false]}],[\"$\",\"div\",\"7055a7e35a70\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Entreprise\"}],false,false,false,false,false]}],[\"$\",\"div\",\"774cff2c99d7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"À propos de nous\",\"children\":\"À propos de nous\"}],false,false,false]}],[\"$\",\"div\",\"c5bec2e53acb29909ccabbdd2517008e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Carrières (EN)\",\"children\":\"Carrières (EN)\"}],false,false,false]}],[\"$\",\"div\",\"bdd582aa0b81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Actualités (EN)\",\"children\":\"Actualités (EN)\"}],false,false,false]}],[\"$\",\"div\",\"34e407082fc92350c39485695c0ecad1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Relations avec les investisseurs (EN)\",\"children\":\"Relations avec les investisseurs (EN)\"}],false,false,false]}],[\"$\",\"div\",\"01b5a9c92904888242495115390d09d5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"ESG (EN)\",\"children\":\"ESG (EN)\"}],false,false,false]}],[\"$\",\"div\",\"5f98ea2f39ce\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Juridique (EN)\",\"children\":\"Juridique (EN)\"}],false,false,false]}],[\"$\",\"div\",\"55519f6237ffdd5430010d5f562f4308\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Nous contacter et sites\",\"children\":\"Nous contacter et sites\"}],false,false,false]}]]}],[\"$\",\"div\",\"7f53ad245a15\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2b\",null,{\"href\":\"/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Ressources\",\"children\":\"Ressources\"}],false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Études de cas\",\"children\":\"Études de cas\"}],false,false,false]}],[\"$\",\"div\",\"d291c07717a1f30daefe9ab43c1aaf8d\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"403d67a880365106246f1d3328481ec7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Rapports et guides\",\"children\":\"Rapports et guides\"}],false,false,false]}],[\"$\",\"div\",\"034ce97a887816e75476588278316230\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Vidéos (EN)\",\"children\":\"Vidéos (EN)\"}],false,false,false]}],[\"$\",\"div\",\"e755f61f18b94c566affd4a95a3fd4f7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Webinaires et événements\",\"children\":\"Webinaires et événements\"}],false,false,false]}],[\"$\",\"div\",\"3ba7d46c0e532d50fc43a921b9f0ff5e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"https://learning.braze.com/page/fr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Apprentissage\",\"children\":\"Apprentissage\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2b\",null,{\"href\":\"/docs\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentation\",\"children\":\"Documentation\"}],false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"https://www.braze.com/docs/fr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Portail de documentation\",\"children\":\"Portail de documentation\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/docs/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Guide d’utilisation\",\"children\":\"Guide d’utilisation\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/docs/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Guide du développeur\",\"children\":\"Guide du développeur\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Partenaires\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys : Tous les partenaires\",\"children\":\"Braze Alloys : Tous les partenaires\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Portail des partenaires (EN)\",\"children\":\"Portail des partenaires (EN)\"}],false,false,false]}]]}],[\"$\",\"div\",\"233e3794535bd36b139f3a24384725d8\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Rapport clés\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/resources/reports-and-guides/2025-emea-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Panorama 2025 de l’engagement client dans la région EMEA\",\"children\":\"Panorama 2025 de l’engagement client dans la région EMEA\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Assistance\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Présentation de l'assistance\",\"children\":\"Présentation de l'assistance\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Service client\",\"children\":\"Service client\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Succès des clients\",\"children\":\"Succès des clients\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Liens utiles\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Statut du système (EN)\",\"children\":\"Statut du système (EN)\"}],false,false,false]}],[\"$\",\"div\",\"03431faf86184efd3d895b5a10ebee23\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/docs/help/support#access-the-support-portal \",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Assistance technique\",\"children\":\"Assistance technique\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2026,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Tous droits réservés\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"type\":\"button\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Politique en matière cookies\"}]}],[\"$\",\"$L33\",null,{}],[\"$\",\"$L34\",null,{}],[[\"$\",\"$L2b\",\"f9e78a4bc0f8\",{\"href\":\"/fr/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Politique de confidentialité\"}],[\"$\",\"$L2b\",\"39b81d1cf97d\",{\"href\":\"/fr/company/legal/preferences\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Centre de préférences\"}],[\"$\",\"$L2b\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Plan du site\"}]]]}]]}]}]]}]\n"])</script><script>self.__next_f.push([1,"35:{\"src\":\"/_next/static/media/logo.210d28cb.png\",\"height\":47,\"width\":100,\"blurDataURL\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAHlBMVEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC3KG9qAAAACnRSTlMEZ3cZikwfPVxX83pwGAAAAAlwSFlzAAALEwAACxMBAJqcGAAAACVJREFUeJwVxcERACAIA8FLAqj9N+ywn+WSzCS4LKmM+u3NOoYPBzUAV9vBJ7AAAAAASUVORK5CYII=\",\"blurWidth\":8,\"blurHeight\":4}\n36:[\"slug\",\"product/email\",\"oc\"]\n37:{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0}\n38:{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n39:{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n"])</script><script>self.__next_f.push([1,"d:[[\"$\",\"header\",null,{\"id\":\"site-header\",\"className\":\"fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50\",\"data-site-header\":true,\"children\":[[\"$\",\"$L2e\",null,{}],[\"$\",\"nav\",null,{\"id\":\"main-nav-container\",\"className\":\"container flex items-center h-full\",\"aria-label\":\"Main site\",\"children\":[[\"$\",\"$L2f\",null,{\"className\":\"flex shrink-0 grow-0 basis-20 items-center xl:mr-10\",\"href\":\"/fr\",\"trackingText\":\"Homepage (Logo)\",\"data-event-name\":\"Header\",\"data-event-label\":\"Logo\",\"aria-label\":\"Homepage\",\"children\":[\"$\",\"$L29\",null,{\"src\":\"$35\",\"width\":100,\"height\":32,\"alt\":\"braze\",\"loading\":\"lazy\",\"className\":\"block\"}]}],[\"$\",\"$L30\",null,{\"mainCta\":{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/fr/get-started\",\"title\":\"Commencer\"},\"children\":[[\"$\",\"$L31\",null,{\"navItems\":[{\"_key\":\"d5824836636a5971c91645524813c681\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"link\":\"product/data-activation\",\"title\":\"Activation des données\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"title\":\"Personnalisation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting\"}],\"subheading\":\"C'est ici que peut se tenir une brève explication des données, 2 lignes maximum.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/journey-orchestration\",\"title\":\"Orchestration des parcours\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/testing-experimentation\",\"title\":\"Expérimentation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/cross-channel-messaging\",\"title\":\"Cross-canal\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/audience-sync\",\"title\":\"Synchronisation des médias\"}],\"subheading\":\"C'est ici que peut se tenir une brève explication des données, 2 lignes maximum.\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Messagerie\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/email\",\"title\":\"E-mail\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/mobile-app-messaging\",\"title\":\"Messages pour applications mobiles\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collecter et unifier\",\"link\":\"/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"title\":\"Communication web\"}],\"subheading\":\"C'est ici que peut se tenir une brève explication des données, 2 lignes maximum.\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"En savoir plus\"},\"hasFooter\":true,\"heading\":\"Présentation de BrazeAI™\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Optimisez vos entonnoirs à l'aide de la puissance de l'IA, intégrée dans chaque partie de Braze.\"}},\"navFooter\":null,\"navLink\":\"/fr/value-of-braze\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"8ef2089e6311\",\"_type\":\"navItem\",\"description\":\"Optimisez vos entonnoirs à l'aide de la puissance de l'IA, intégrée dans chaque partie de Braze.\",\"title\":\"Aperçu du produit\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Optimisez vos entonnoirs à l'aide de la puissance de l'IA, intégrée dans chaque partie de Braze.\",\"link\":\"/product\",\"title\":\"Fonctionnement\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"_type\":\"navItem\",\"description\":\"Optimisez vos entonnoirs à l'aide de la puissance de l'IA, intégrée dans chaque partie de Braze.\",\"link\":\"/sage-ai\",\"specialBranding\":\"sageAi\",\"title\":\"Présentation de BrazeAI™\"}]}]},\"title\":\"Nos atouts\"},{\"_key\":\"56dec6b59ebf\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"a969a03ce906\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/fr/product/braze-data-platform\",\"title\":\"Plateforme de données Braze\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/fr/product/reporting-analytics\",\"title\":\"Reporting et analyses\"}]},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-04\",\"provider\":\"braze\"},\"link\":\"/fr/product/journey-orchestration\",\"title\":\"Orchestration des parcours\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"horizontal-bar-chart-01\",\"provider\":\"braze\"},\"link\":\"/fr/product/testing-experimentation\",\"title\":\"Expérimentation\"}]},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Canaux\",\"navItems\":[{\"_key\":\"17676688c76c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"cross-channels\",\"provider\":\"braze\"},\"link\":\"/fr/product/cross-channel-messaging\",\"title\":\"Cross-canal\"},{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/fr/product/email\",\"title\":\"E-mail\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/fr/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"whatsapp\",\"provider\":\"braze\"},\"link\":\"/fr/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/fr/product/mobile-app-messaging\",\"title\":\"Messages pour applications mobiles\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"server-05\",\"provider\":\"braze\"},\"link\":\"/fr/product/web-messaging\",\"title\":\"Communication web\"},{\"_key\":\"83ea4eaaa254\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"sliders-02\",\"provider\":\"braze\"},\"link\":\"/fr/product/audience-sync\",\"title\":\"Synchronisation des audiences des médias\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\",\"link\":\"/fr/product/brazeai\",\"text\":\"En savoir plus\"},\"hasFooter\":true,\"heading\":\"BrazeAI™\",\"icon\":{\"_type\":\"icon\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Découvrez comment BrazeAI™ s'intègre aux fonctionnalités de l'ensemble de notre plateforme.\"}},\"navFooter\":null,\"navLink\":\"/fr/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"e33432228beb\",\"_type\":\"navItem\",\"description\":\"Tous vos besoins en matière de données, de canaux et d'orchestration au sein d'une seule et même plateforme.\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"atom-01\",\"provider\":\"braze\"},\"link\":\"/fr/product/overview\",\"title\":\"Aperçu de la plateforme Braze\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Une présentation de notre pile technologique intégrée verticalement.\",\"icon\":{\"_type\":\"icon\",\"name\":\"settings-01\",\"provider\":\"braze\"},\"link\":\"/fr/product\",\"title\":\"Fonctionnement\"}]}]},\"title\":\"Produit\"},{\"_key\":\"d569f32d74f4\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"9a21a868f0c0\",\"_type\":\"navItemList\",\"heading\":\"Secteurs d'activité\",\"navItems\":[{\"_key\":\"55197816f85c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/retail-and-ecommerce\",\"title\":\"Vente au détail et e-commerce\"},{\"_key\":\"e76c29cb4353\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/financial-services\",\"title\":\"Services financiers\"},{\"_key\":\"5d891afbc048\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"map-01\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/travel-hospitality\",\"title\":\"Voyages et hébergement\"},{\"_key\":\"fa8ecd329386\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/media-entertainment\",\"title\":\"Médias et divertissement\"},{\"_key\":\"f0b81fe7e5e1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"play\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/on-demand\",\"title\":\"À la demande\"},{\"_key\":\"bd9b98bde7d2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"heart-rounded\",\"provider\":\"braze\"},\"link\":\"/fr/solutions/qsr\",\"title\":\"Restauration rapide\"}]},{\"_key\":\"f5d12a81c390\",\"_type\":\"navItemList\",\"heading\":\"Braze pour\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-01\",\"provider\":\"braze\"},\"link\":\"/fr/braze-for-engineering\",\"title\":\"Ingénierie\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"_type\":\"featuredContentCard\",\"content\":{\"_type\":\"guide\",\"featuredImage\":{\"alt\":\"Une femme est assise sur une chaise devant une bannière sur laquelle il est écrit \\\"Évaluation de l'engagement client\\\"\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/0b42b948b714835219d204b513c037091b2bbf91-1920x1080.png\"}},\"language\":\"fr\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"pageTitle\":\"Panorama 2025 de l’engagement client dans la région EMEA\",\"slug\":{\"_type\":\"slug\",\"current\":\"2025-emea-customer-engagement-review\"}}},\"description\":\"Les marques de la région EMEA investissent plus que jamais dans le marketing. En fait, 74 % d’entre elles prévoient d’augmenter leur budget marketing en 2025.\",\"heading\":\"Panorama 2025 de l’engagement client dans la région EMEA\"}]},\"title\":\"Solutions\"},{\"_key\":\"c16a182d80e0\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"c73a41ed4314\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"4ce304ab6dfe\",\"_type\":\"navItem\",\"description\":\"Découvrez nos partenaires technologiques ou de solutions et entrez en contact avec eux.\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\",\"provider\":\"braze\"},\"link\":\"/fr/partners\",\"title\":\"Braze Alloys\"},{\"_key\":\"93df7b88a2a4\",\"_type\":\"navItem\",\"description\":\"Découvrez nos partenariats avec les plus grandes agences, sociétés de conseil et intégrateurs de systèmes au monde.\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/fr/partners/solutions-partners\",\"title\":\"Partenaires de solutions\"},{\"_key\":\"778232c055b9\",\"_type\":\"navItem\",\"description\":\"Explorez plus de 140 intégrations de partenariats technologiques\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-02\",\"provider\":\"braze\"},\"link\":\"/fr/partners/technology-partners\",\"title\":\"Partenaires technologiques\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":null,\"title\":\"Partenaires\"},{\"_key\":\"b2a01e682676\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"134d99094533\",\"_type\":\"navItemList\",\"heading\":\"Apprendre\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/fr/resources\",\"title\":\"Centre de ressources\"},{\"_key\":\"16600c98c60c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"thumbs-up\",\"provider\":\"braze\"},\"link\":\"/fr/customers\",\"title\":\"Études de cas\"},{\"_key\":\"05eabdb4e95a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/fr/resources/articles\",\"title\":\"Blog\"},{\"_key\":\"7726c804d339\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"line-chart-up-04\",\"provider\":\"braze\"},\"link\":\"/fr/resources/reports-and-guides\",\"title\":\"Rapports et guides\"},{\"_key\":\"f0643f69d3e6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/resources/videos\",\"title\":\"Vidéos (EN)\"},{\"_key\":\"1e6237729c32\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"ticket-01\",\"provider\":\"braze\"},\"link\":\"/fr/resources/webinars-and-events\",\"title\":\"Webinaires et événements\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs/fr\"},\"hasFooter\":true,\"heading\":\"Documentation utilisateur\",\"icon\":{\"_type\":\"icon\",\"name\":\"file-question-02\",\"provider\":\"braze\"}}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Progresser\",\"navItems\":[{\"_key\":\"f5c7809578b6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/customer-community\",\"title\":\"Communauté de clients Bonfire (EN)\"},{\"_key\":\"e24cbe6f7eb1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/fr\",\"title\":\"Braze Learning\"},{\"_key\":\"4b9b04860bd2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-04\",\"provider\":\"braze\"},\"link\":\"/customer-champions\",\"title\":\"Ambassadeurs Braze (EN)\"},{\"_key\":\"187b2f624c3d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification-fr\",\"title\":\"Certification\"}]},{\"_key\":\"437c2df32bb1\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Accompagner\",\"navItems\":[{\"_key\":\"7faad9927174\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"help-circle\",\"provider\":\"braze\"},\"link\":\"/fr/success\",\"title\":\"Aperçu du service d'assistance\"},{\"_key\":\"6e2d6ed6eaf6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/fr/customer-support-services\",\"title\":\"Services professionnels\"},{\"_key\":\"a69cf0162381\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"headphones-02\",\"provider\":\"braze\"},\"link\":\"/fr/customer-success\",\"title\":\"Satisfaction client\"}]}]},\"title\":\"Ressources\"},{\"_key\":\"57a794378479\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"5c51fa720c20\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"_type\":\"navItem\",\"description\":\"Découvrez comment Braze est devenue la principale plateforme d'engagement client.\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/fr/company\",\"title\":\"À propos de nous\"},{\"_key\":\"09f6b770db33\",\"_type\":\"navItem\",\"description\":\"Consultez notre actualité, nos statistiques et nos résultats financiers.\",\"icon\":{\"_type\":\"icon\",\"name\":\"switch-horizontal-01\",\"provider\":\"braze\"},\"link\":\"https://investors.braze.com/\",\"title\":\"Relations avec les investisseurs (EN)\"},{\"_key\":\"311e09b9fefc\",\"_type\":\"navItem\",\"description\":\"Découvrez nos offres d'emploi et les raisons de la popularité de notre environnement de travail.\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"title\":\"Carrières (EN)\"},{\"_key\":\"e4a311c70601\",\"_type\":\"navItem\",\"description\":\"Explorez nos données environnementales, sociales et de gouvernance d'entreprise.\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"title\":\"ESG (EN)\"},{\"_key\":\"a47094f6fdaf\",\"_type\":\"navItem\",\"description\":\"Découvrez les derniers événements survenus à Braze.\",\"icon\":{\"_type\":\"icon\",\"name\":\"announcement-01\",\"provider\":\"braze\"},\"link\":\"/company/news\",\"title\":\"Actualités (EN)\"},{\"_key\":\"72d32f7ad851\",\"_type\":\"navItem\",\"description\":\"Consultez nos mentions légales, politiques, déclarations de conformité et plus encore.\",\"icon\":{\"_type\":\"icon\",\"name\":\"building-08\",\"provider\":\"braze\"},\"link\":\"/fr/company/legal\",\"title\":\"Juridique (EN)\"}]}],\"navSectionFooter\":{\"hasFooter\":false}},\"navFooter\":{\"cta\":{\"buttonStyle\":\"purple-link\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-02\",\"provider\":\"braze\"},\"link\":\"/fr/company/contact\",\"text\":\"Nous contacter\"},\"hasFooter\":true,\"heading\":\"Vous cherchez autre chose ?\"},\"navLink\":null,\"rightSection\":null,\"title\":\"Braze\"}],\"className\":\"border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto\"}],[\"$\",\"$L2f\",null,{\"href\":\"/fr/search\",\"className\":\"xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4\",\"aria-label\":\"Rechercher\",\"trackingText\":\"Rechercher\",\"children\":[\"$\",\"svg\",null,{\"width\":16,\"height\":16,\"role\":\"img\",\"aria-label\":\"search-sm\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#search-sm\"}]}]}],[\"$\",\"$L32\",null,{\"languages\":[{\"_key\":\"987a93b98cda\",\"_type\":\"language\",\"languageCode\":\"en-us\",\"title\":\"English\"},{\"_key\":\"6d2a2bad909c\",\"_type\":\"language\",\"languageCode\":\"fr\",\"title\":\"Français\"},{\"_key\":\"608fde5e8797\",\"_type\":\"language\",\"languageCode\":\"ja\",\"title\":\"日本語\"},{\"_key\":\"2e6ce26d5e16\",\"_type\":\"language\",\"languageCode\":\"ko\",\"title\":\"한국어\"},{\"_key\":\"1eafe2c6d6bc\",\"_type\":\"language\",\"languageCode\":\"pt-br\",\"title\":\"Português BR\"}]}],[\"$\",\"$L31\",null,{\"navItems\":[{\"_key\":\"f02bb2375c46\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"rightSection\":null,\"title\":\"Login\"},{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/fr/get-started\",\"rightSection\":null,\"title\":\"Commencer\"}],\"className\":\"flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0\"}]]}]]}]]}],[\"$\",\"main\",null,{\"children\":[\"$\",\"$L14\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$1d\",\"children\",\"$36\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L15\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Braze\"]}],[\"$\",\"p\",null,{\"children\":[\"L’engagement,\"]}],[\"$\",\"p\",null,{\"children\":[\"réinventé.\"]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L2b\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L29\",null,{\"alt\":\"Discord\",\"src\":\"$37\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2b\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L29\",null,{\"alt\":\"Twitter\",\"src\":\"$38\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2b\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L29\",null,{\"alt\":\"Linkedin\",\"src\":\"$39\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"e2cec5077444\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"73261f1d0b89\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Aperçu\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"e4fbe39d4d90\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Pourquoi Braze\",\"children\":\"Pourquoi Braze\"}],false,false,false]}],[\"$\",\"div\",\"741de93d71b8596c0922e16b9cf4053c\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Aperçu de la plateforme Braze\",\"children\":\"Aperçu de la plateforme Braze\"}],false,false,false]}],[\"$\",\"div\",\"24a0e7d60deb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Fonctionnement de Braze\",\"children\":\"Fonctionnement de Braze\"}],false,false,false]}],[\"$\",\"div\",\"69a7e854fa4f\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Produit\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"7541fbf00d65\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/braze-data-platform\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Plateforme de données Braze\",\"children\":\"Plateforme de données Braze\"}],false,false,false]}],[\"$\",\"div\",\"30f282d8a662\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"4e5c7e98606da91b2243bc187b576b83\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Rapports\",\"children\":\"Rapports\"}],false,false,false]}],[\"$\",\"div\",\"2f856be7694229b62d8e683df4f46d7e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Orchestration des parcours\",\"children\":\"Orchestration des parcours\"}],false,false,false]}],[\"$\",\"div\",\"bad5a795eaa329352179ec6a190bb1af\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/testing-experimentation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Expérimentation\",\"children\":\"Expérimentation\"}],false,false,false]}],[\"$\",\"div\",\"b167364e700b35aa10fe4c56a98f67d9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Communication cross-canal\",\"children\":\"Communication cross-canal\"}],false,false,false]}],[\"$\",\"div\",\"159ed3e017f2f2531070bcf9997cd7ae\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"E-mail\",\"children\":\"E-mail\"}],false,false,false]}],[\"$\",\"div\",\"1ffe1ad111ec80ae1c60f42fcd43182e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about SMS\",\"children\":\"SMS\"}],false,false,false]}],[\"$\",\"div\",\"98be8160ce281f29b8ccf5b420988c7a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"5595f9290ed7222435d424735df035b9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Communication mobile\",\"children\":\"Communication mobile\"}],false,false,false]}],[\"$\",\"div\",\"2f5cea5293210842f761c3f0d9c0b7dc\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Communication web\",\"children\":\"Communication web\"}],false,false,false]}],[\"$\",\"div\",\"de4f268b08b4f5b758a5658b89592ee4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Synchronisation des audiences des médias\",\"children\":\"Synchronisation des audiences des médias\"}],false,false,false]}],[\"$\",\"div\",\"71a35d0a2bf1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"f8d482c09cd1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L29\",\"21c96b154183\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L29\",\"d8f239c8e41e\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"2868cde74456\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"df008048f4d0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Solutions\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0cfb6fe4dfe3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Vente au détail et e-commerce\",\"children\":\"Vente au détail et e-commerce\"}],false,false,false]}],[\"$\",\"div\",\"12fcff8cca81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Services financiers\",\"children\":\"Services financiers\"}],false,false,false]}],[\"$\",\"div\",\"4052f39f0b14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Voyages et hébergement\",\"children\":\"Voyages et hébergement\"}],false,false,false]}],[\"$\",\"div\",\"5965626c20cb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Médias et divertissement\",\"children\":\"Médias et divertissement\"}],false,false,false]}],[\"$\",\"div\",\"b214b4e87f50\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"À la demande\",\"children\":\"À la demande\"}],false,false,false]}],[\"$\",\"div\",\"de9018cb5f84\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Restauration rapide\",\"children\":\"Restauration rapide\"}],false,false,false]}],[\"$\",\"div\",\"36cc659f7c80\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze pour l'ingénierie\",\"children\":\"Braze pour l'ingénierie\"}],false,false,false]}],[\"$\",\"div\",\"7055a7e35a70\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Entreprise\"}],false,false,false,false,false]}],[\"$\",\"div\",\"774cff2c99d7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"À propos de nous\",\"children\":\"À propos de nous\"}],false,false,false]}],[\"$\",\"div\",\"c5bec2e53acb29909ccabbdd2517008e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Carrières (EN)\",\"children\":\"Carrières (EN)\"}],false,false,false]}],[\"$\",\"div\",\"bdd582aa0b81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Actualités (EN)\",\"children\":\"Actualités (EN)\"}],false,false,false]}],[\"$\",\"div\",\"34e407082fc92350c39485695c0ecad1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Relations avec les investisseurs (EN)\",\"children\":\"Relations avec les investisseurs (EN)\"}],false,false,false]}],[\"$\",\"div\",\"01b5a9c92904888242495115390d09d5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"ESG (EN)\",\"children\":\"ESG (EN)\"}],false,false,false]}],[\"$\",\"div\",\"5f98ea2f39ce\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Juridique (EN)\",\"children\":\"Juridique (EN)\"}],false,false,false]}],[\"$\",\"div\",\"55519f6237ffdd5430010d5f562f4308\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Nous contacter et sites\",\"children\":\"Nous contacter et sites\"}],false,false,false]}]]}],[\"$\",\"div\",\"7f53ad245a15\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2b\",null,{\"href\":\"/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Ressources\",\"children\":\"Ressources\"}],false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Études de cas\",\"children\":\"Études de cas\"}],false,false,false]}],[\"$\",\"div\",\"d291c07717a1f30daefe9ab43c1aaf8d\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"403d67a880365106246f1d3328481ec7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Rapports et guides\",\"children\":\"Rapports et guides\"}],false,false,false]}],[\"$\",\"div\",\"034ce97a887816e75476588278316230\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Vidéos (EN)\",\"children\":\"Vidéos (EN)\"}],false,false,false]}],[\"$\",\"div\",\"e755f61f18b94c566affd4a95a3fd4f7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Webinaires et événements\",\"children\":\"Webinaires et événements\"}],false,false,false]}],[\"$\",\"div\",\"3ba7d46c0e532d50fc43a921b9f0ff5e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"https://learning.braze.com/page/fr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Apprentissage\",\"children\":\"Apprentissage\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2b\",null,{\"href\":\"/docs\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentation\",\"children\":\"Documentation\"}],false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"https://www.braze.com/docs/fr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Portail de documentation\",\"children\":\"Portail de documentation\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/docs/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Guide d’utilisation\",\"children\":\"Guide d’utilisation\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/docs/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Guide du développeur\",\"children\":\"Guide du développeur\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Partenaires\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys : Tous les partenaires\",\"children\":\"Braze Alloys : Tous les partenaires\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Portail des partenaires (EN)\",\"children\":\"Portail des partenaires (EN)\"}],false,false,false]}]]}],[\"$\",\"div\",\"233e3794535bd36b139f3a24384725d8\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Rapport clés\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/resources/reports-and-guides/2025-emea-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Panorama 2025 de l’engagement client dans la région EMEA\",\"children\":\"Panorama 2025 de l’engagement client dans la région EMEA\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Assistance\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Présentation de l'assistance\",\"children\":\"Présentation de l'assistance\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Service client\",\"children\":\"Service client\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/fr/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Succès des clients\",\"children\":\"Succès des clients\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Liens utiles\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Statut du système (EN)\",\"children\":\"Statut du système (EN)\"}],false,false,false]}],[\"$\",\"div\",\"03431faf86184efd3d895b5a10ebee23\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2b\",null,{\"href\":\"/docs/help/support#access-the-support-portal \",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Assistance technique\",\"children\":\"Assistance technique\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2026,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Tous droits réservés\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"type\":\"button\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Politique en matière cookies\"}]}],[\"$\",\"$L33\",null,{}],[\"$\",\"$L34\",null,{}],[[\"$\",\"$L2b\",\"f9e78a4bc0f8\",{\"href\":\"/fr/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Politique de confidentialité\"}],[\"$\",\"$L2b\",\"39b81d1cf97d\",{\"href\":\"/fr/company/legal/preferences\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Centre de préférences\"}],[\"$\",\"$L2b\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Plan du site\"}]]]}]]}]}]]\n"])</script></body></html>