<!DOCTYPE html><html lang="en-us"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/d85d6a0cbc49ff63.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a53ed4fffe70f1d9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/ac677f3becdb0fb9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6ec5e54ae379e487.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2afa656f675362c8.js"/><script src="/_next/static/chunks/1ef81171-aae859132489928d.js" async=""></script><script src="/_next/static/chunks/4678-c4cf65c8a49d50fc.js" async=""></script><script src="/_next/static/chunks/main-app-6197fa6a88b2be67.js" async=""></script><script src="/_next/static/chunks/2574-983010db2095872b.js" async=""></script><script src="/_next/static/chunks/7039-2043547fbf600338.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/error-a1cfe1c0cd16ae13.js" async=""></script><script src="/_next/static/chunks/6631-fd5b6182a473af1c.js" async=""></script><script src="/_next/static/chunks/6856-d52b74953b91bb74.js" async=""></script><script src="/_next/static/chunks/5652-d640ca44a84f73bf.js" async=""></script><script src="/_next/static/chunks/1641-f9d0eb4225e5e7bc.js" async=""></script><script src="/_next/static/chunks/3198-7ca9872dc04a0faf.js" async=""></script><script src="/_next/static/chunks/9844-27851a4be1d74e02.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js" async=""></script><script src="/_next/static/chunks/app/global-error-0a70c5e451e9c961.js" async=""></script><script src="/_next/static/chunks/8576-b68d5fef27b8d29c.js" async=""></script><script src="/_next/static/chunks/5205-77a65f628022e274.js" async=""></script><script src="/_next/static/chunks/7470-509da7ba7859724d.js" async=""></script><script src="/_next/static/chunks/3223-34d5fa9fb7380953.js" async=""></script><script src="/_next/static/chunks/636-5e4c8de26b163781.js" async=""></script><script src="/_next/static/chunks/9482-28845d0d4b186828.js" async=""></script><script src="/_next/static/chunks/1676-f96bfff22fcccc06.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js" async=""></script><script src="/_next/static/chunks/ffb75e2a-c3d618ad22d03e8e.js" async=""></script><script src="/_next/static/chunks/8718-6ba6eed4aa6c2ce7.js" async=""></script><script src="/_next/static/chunks/4127-8253b833f7ff17fa.js" async=""></script><script src="/_next/static/chunks/5474-34ef9587537a720b.js" async=""></script><script src="/_next/static/chunks/8164-1badc727a0888923.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><link rel="icon" href="/favicon.ico" sizes="any"/><link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com"/><title>Just Words</title><meta name="description" content="Just Words hyper-personalizes messaging at scale on lifecycle marketing channels, empowering you to dynamically test hundreds of variations and auto-refresh underperforming content."/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://www.braze.com/partners/technology-partners/just-words"/><link rel="alternate" hrefLang="en-us" href="https://www.braze.com/partners/technology-partners/just-words"/><link rel="alternate" hrefLang="x-default" href="https://www.braze.com/partners/technology-partners/just-words"/><meta property="og:title" content="Just Words"/><meta property="og:description" content="Just Words hyper-personalizes messaging at scale on lifecycle marketing channels, empowering you to dynamically test hundreds of variations and auto-refresh underperforming content."/><meta property="og:url" content="https://www.braze.com/partners/technology-partners/just-words"/><meta property="og:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/f710da3a7ed21fa9a37a94fb5682279b6110d227-800x223.jpg"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Just Words"/><meta name="twitter:description" content="Just Words hyper-personalizes messaging at scale on lifecycle marketing channels, empowering you to dynamically test hundreds of variations and auto-refresh underperforming content."/><meta name="twitter:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/f710da3a7ed21fa9a37a94fb5682279b6110d227-800x223.jpg"/><meta name="next-size-adjust"/><script>(self.__next_s=self.__next_s||[]).push(["https://cdn.cookielaw.org/scripttemplates/otSDKStub.js",{"data-document-language":"true","type":"text/javascript","data-domain-script":"a4189af1-fcc1-4ec1-9f51-e3bc768c6650","id":"onetrust-sdk-script"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage: 'denied',\n functionality_storage: 'denied',\n personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n ad_personalization: 'denied',\n region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU','SE','SI','MC','SK','MF','SM','GB','YT','IE','GF','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n wait_for_update: 500,\n });\n // Set default consent for all other regions\n gtag('consent', 'default', {\n ad_storage: 'granted',\n analytics_storage: 'granted',\n functionality_storage: 'granted',\n personalization_storage: 'granted',\n security_storage: 'granted',\n ad_user_data: 'granted',\n ad_personalization: 'granted',\n wait_for_update: 500,\n });\n ","id":"gtm-consent-mode"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"(function(w,l){\n w[l]=w[l]||[];\n w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\n })(window,'dataLayer');","id":"gtm-init"}])</script><script>(self.__next_s=self.__next_s||[]).push(["https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ",{"async":true,"id":"gtm-script"}])</script><script type="text/javascript" id="vwoCode">window._vwo_code||(function(){var w=window,d=document;var account_id=1198045,version=2.2,settings_tolerance=2000,hide_element='body',hide_element_style='opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important';if(f=!1,v=d.querySelector('#vwoCode'),cc={},-1<d.URL.indexOf('__vwo_disable__')||w._vwo_code)return;try{var e=JSON.parse(localStorage.getItem('_vwo_'+account_id+'_config'));cc=e&&'object'==typeof e?e:{}}catch(e){}function r(t){try{return decodeURIComponent(t)}catch(e){return t}}var s=(()=>{var e={combination:[],combinationChoose:[],split:[],exclude:[],uuid:null,consent:null,optOut:null},t=d.cookie||'';if(t)for(var i,n,o=/(?:^|;\s*)(?:(_vis_opt_exp_(\d+)_combi=([^;]*))|(_vis_opt_exp_(\d+)_combi_choose=([^;]*))|(_vis_opt_exp_(\d+)_split=([^:;]*))|(_vis_opt_exp_(\d+)_exclude=[^;]*)|(_vis_opt_out=([^;]*))|(_vwo_global_opt_out=[^;]*)|(_vwo_uuid=([^;]*))|(_vwo_consent=([^;]*)))/g;null!==(i=o.exec(t));)try{i[1]?e.combination.push({id:i[2],value:r(i[3])}):i[4]?e.combinationChoose.push({id:i[5],value:r(i[6])}):i[7]?e.split.push({id:i[8],value:r(i[9])}):i[10]?e.exclude.push({id:i[11]}):i[12]?e.optOut=r(i[13]):i[14]?e.optOut=!0:i[15]?e.uuid=r(i[16]):i[17]&&(n=r(i[18]),e.consent=n&&3<=n.length?n.substring(0,3):null)}catch(e){}return e})();function n(){var e=(()=>{if(w.VWO&&Array.isArray(w.VWO))for(var e=0;e<w.VWO.length;e++){var t=w.VWO[e];if(Array.isArray(t)&&('setVisitorId'===t[0]||'setSessionId'===t[0]))return!0}return!1})(),t='a='+account_id+'&u='+encodeURIComponent(w._vis_opt_url||d.URL)+'&vn='+version+'&ph=1'+('undefined'!=typeof platform?'&p='+platform:'')+'&st='+w.performance.now(),e=(!e&&((e=(()=>{var e,t=[],i={},n=w.VWO&&w.VWO.appliedCampaigns||{};for(e in n){var o=n[e]&&n[e].v;o&&(t.push(e+'-'+o+'-1'),i[e]=!0)}if(s&&s.combination)for(var r=0;r<s.combination.length;r++){var a=s.combination[r];i[a.id]||t.push(a.id+'-'+a.value)}return t.join('|')})())&&(t+='&c='+e),(e=(()=>{var e=[],t={};if(s&&s.combinationChoose)for(var i=0;i<s.combinationChoose.length;i++){var n=s.combinationChoose[i];e.push(n.id+'-'+n.value),t[n.id]=!0}if(s&&s.split)for(var o=0;o<s.split.length;o++)t[(n=s.split[o]).id]||e.push(n.id+'-'+n.value);return e.join('|')})())&&(t+='&cc='+e),e=(()=>{var e={},t=[];if(w.VWO&&Array.isArray(w.VWO))for(var i=0;i<w.VWO.length;i++){var n=w.VWO[i];if(Array.isArray(n)&&'setVariation'===n[0]&&n[1]&&Array.isArray(n[1]))for(var o=0;o<n[1].length;o++){var r,a=n[1][o];a&&'object'==typeof a&&(r=a.e,a=a.v,r)&&a&&(e[r]=a)}}for(r in e)t.push(r+'-'+e[r]);return t.join('|')})())&&(t+='&sv='+e),s&&s.optOut&&(t+='&o='+s.optOut),(()=>{var e=[],t={};if(s&&s.exclude)for(var i=0;i<s.exclude.length;i++){var n=s.exclude[i];t[n.id]||(e.push(n.id),t[n.id]=!0)}return e.join('|')})());return e&&(t+='&e='+e),s&&s.uuid&&(t+='&id='+s.uuid),s&&s.consent&&(t+='&consent='+s.consent),w.name&&-1<w.name.indexOf('_vis_preview')&&(t+='&pM=true'),w.VWO&&w.VWO.ed&&(t+='&ed='+w.VWO.ed),t}code={nonce:v&&v.nonce,library_tolerance:function(){return'undefined'!=typeof library_tolerance?library_tolerance:void 0},settings_tolerance:function(){return cc.sT||settings_tolerance},hide_element_style:function(){return'{'+(cc.hES||hide_element_style)+'}'},hide_element:function(){return performance.getEntriesByName('first-contentful-paint')[0]?'':'string'==typeof cc.hE?cc.hE:hide_element},getVersion:function(){return version},finish:function(e){var t;f||(f=!0,(t=d.getElementById('_vis_opt_path_hides'))&&t.parentNode.removeChild(t),e&&((new Image).src='https://dev.visualwebsiteoptimizer.com/ee.gif?a='+account_id+e))},finished:function(){return f},addScript:function(e){var t=d.createElement('script');t.type='text/javascript',e.src?t.src=e.src:t.text=e.text,v&&t.setAttribute('nonce',v.nonce),d.getElementsByTagName('head')[0].appendChild(t)},load:function(e,t){t=t||{};var i=new XMLHttpRequest;i.open('GET',e,!0),i.withCredentials=!t.dSC,i.responseType=t.responseType||'text',i.onload=function(){if(t.onloadCb)return t.onloadCb(i,e);200===i.status?w._vwo_code.addScript({text:i.responseText}):w._vwo_code.finish('&e=loading_failure:'+e)},i.onerror=function(){if(t.onerrorCb)return t.onerrorCb(e);w._vwo_code.finish('&e=loading_failure:'+e)},i.send()},init:function(){var e,t,i=this.settings_tolerance(),i=(w._vwo_settings_timer=setTimeout(function(){w._vwo_code.finish()},i),'body'!==this.hide_element()?(e=d.createElement('style'),t=(i=this.hide_element())?i+this.hide_element_style():'',i=d.getElementsByTagName('head')[0],e.setAttribute('id','_vis_opt_path_hides'),v&&e.setAttribute('nonce',v.nonce),e.setAttribute('type','text/css'),e.styleSheet?e.styleSheet.cssText=t:e.appendChild(d.createTextNode(t)),i.appendChild(e)):(e=d.getElementsByTagName('head')[0],(t=d.createElement('div')).style.cssText='z-index: 2147483647 !important;position: fixed !important;left: 0 !important;top: 0 !important;width: 100% !important;height: 100% !important;background:white!important;',t.setAttribute('id','_vis_opt_path_hides'),t.classList.add('_vis_hide_layer'),e.parentNode.insertBefore(t,e.nextSibling)),'https://dev.visualwebsiteoptimizer.com/j.php?'+n());-1!==w.location.search.indexOf('_vwo_xhr')?this.addScript({src:i}):this.load(i+'&x=true',{l:1})}};w._vwo_code=code;code.init();})();(function(){var t=window;function d(){var e;t._vwo_code&&(e=d.hidingStyle=document.getElementById('_vis_opt_path_hides')||d.hidingStyle,t._vwo_code.finished()||t._vwo_code.libExecuted||t.VWO&&t.VWO.dNR||(document.getElementById('_vis_opt_path_hides')||document.getElementsByTagName('head')[0].appendChild(e),requestAnimationFrame(d)))}d();})();</script><script src="/_next/static/chunks/polyfills-42372ed130431b0a.js" noModule=""></script></head><body class="__variable_97c7bb en-us-locale"><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><script>!function(){try{var d=document.documentElement,n='data-theme',s='setAttribute';var e=localStorage.getItem('theme');if('system'===e||(!e&&true)){var t='(prefers-color-scheme: dark)',m=window.matchMedia(t);if(m.media!==t||m.matches){d.style.colorScheme = 'dark';d[s](n,'dark')}else{d.style.colorScheme = 'light';d[s](n,'light')}}else if(e){d[s](n,e|| '')}if(e==='light'||e==='dark')d.style.colorScheme=e}catch(e){}}()</script><header id="site-header" class="fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50" data-site-header="true"><nav id="main-nav-container" class="container flex items-center h-full" aria-label="Main site"><a data-event-name="Header" data-event-label="Logo" aria-label="Homepage" class="flex shrink-0 grow-0 basis-20 items-center xl:mr-10" href="/"><img alt="braze" loading="lazy" width="100" height="32" decoding="async" data-nimg="1" class="block" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=128&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75"/></a><div id="menu-toggle" class="h-full xl:w-full ml-auto"><div class="fixed inset-0 top-[64px] z-50 overflow-x-hidden bg-white xl:flex xl:static xl:h-full xl:overflow-visible hidden"><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto"><li class="w-full xl:w-auto"><a aria-label="Why Braze?" class="flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px]" href="/value-of-braze">Why Braze?</a></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Product<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Product" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Product"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 mb-4" href="/product/overview"><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">The Braze Platform</span><span class="text-sm font-normal text-gray-600">All your data, channels, and orchestration needs in one place</span><span class="inline-flex items-center gap-1 font-bold text-sm text-purple-700 mt-3">View the platform<!-- --> <div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-right" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/brazeai"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-brandingPurpleOrange rounded-full"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAl™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">UPDATES</span></span><span class="text-sm font-normal text-gray-600">Automate, learn, and personalize with AI</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/braze-data-platform"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Data Platform</span><span class="text-sm font-normal text-gray-600">Unify, activate, and distribute your data</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="grid-01"><use href="/icons/sprites.svg#grid-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Cross-Channel</span><span class="text-sm font-normal text-gray-600">Send all your messages from one place</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CAPABILITIES</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/product/brazeai-decisioning-studio"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="route"><use href="/icons/sprites.svg#route"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI Decisioning Studio™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">NEW</span></span><span class="text-sm font-normal text-gray-600">Deliver 1:1 personalization, at scale</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/journey-orchestration"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="skew"><use href="/icons/sprites.svg#skew"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Journey Orchestration</span><span class="text-sm font-normal text-gray-600">Create multi-step, cross-channel experiences</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/ai-agents"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cube-02"><use href="/icons/sprites.svg#cube-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI™ Agents<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">NEW</span></span><span class="text-sm font-normal text-gray-600">Scale smarter engagement with always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Solutions"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-6"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Industries</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Retail & eCommerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Financial Services</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Travel & Hospitality</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">On Demand</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">QSR</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Use Cases</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/solutions/optimize-onboarding"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use href="/icons/sprites.svg#pie-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Improve Acquisitions</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/reduce-churn"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-down-01"><use href="/icons/sprites.svg#trend-down-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Reduce Churn</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/increase-engagement"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-notification-square"><use href="/icons/sprites.svg#message-notification-square"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use href="/icons/sprites.svg#users-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Startups</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="Smiling man holding a smartphone next to "GLOBAL Customer Engagement Review 2026" and the Braze logo." loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Partners<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Partners" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Partners"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Technology Partners</span><span class="text-sm font-normal text-gray-600">Explore our 140+ technology partnership integrations</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/braze-amplifiers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-02"><use href="/icons/sprites.svg#announcement-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Amplifiers</span><span class="text-sm font-normal text-gray-600">Supercharge the power of Braze with pre-built partner solutions designed to accelerate success</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Resources<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Resources" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Resources"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Learn</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Resources Hub</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Case Studies</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Reports & Guides</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Videos</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Webinars & Events</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">User Documentation</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Grow</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire Customer Community</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Champion</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certification</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/articles/glossary"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="search-refraction"><use href="/icons/sprites.svg#search-refraction"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Glossary</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Support</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Support Overview</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Professional Services</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Success</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Company<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Company" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Company"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">About Us</span><span class="text-sm font-normal text-gray-600">Learn how Braze became the leading customer engagement platform</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Investor Relations</span><span class="text-sm font-normal text-gray-600">Get the latest news, numbers, and financial results</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Careers</span><span class="text-sm font-normal text-gray-600">Discover job openings & why people love working at Braze</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG</span><span class="text-sm font-normal text-gray-600">Explore our Environmental, Social, and Corporate Governance data</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">News</span><span class="text-sm font-normal text-gray-600">Find out about the latest happenings at Braze</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Legal</span><span class="text-sm font-normal text-gray-600">Get information on our legal terms, policies, compliance, and more</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">Looking for something else?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>Contact Us</a></div></div></li></ul><a aria-label="Search" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&>svg:last-child]:ml-1 [&>svg:last-child]:rotate-0 [&>svg:last-child]:transition-all" aria-expanded="false" aria-haspopup="true" aria-label="Language Switcher"><svg width="18" height="18" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><svg width="12" height="12" role="img" aria-label="chevron-down"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><nav class="absolute bottom-full sm:bottom-auto sm:top-full w-[320px] left-1/2 -translate-x-1/2 z-50 bg-white rounded-[6px] shadow-lg overflow-hidden max-h-0" aria-hidden="true" aria-labelledby="language-switcher-button"><ul class="z-50 flex flex-col max-h-0"><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] bg-[#9359ff] bg-opacity-[0.04] font-medium hover:bg-opacity-[0.08]"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="English"><span>English</span><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" color="#6826E1" style="color:#6826E1" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z"></path></svg></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Français"><span>Français</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="日本語"><span>日本語</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="한국어"><span>한국어</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Português BR"><span>Português BR</span></button></li></ul></nav></div><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0"><li class="w-full xl:w-auto"><a aria-label="Log In" class="flex items-center w-full h-full xl:w-auto font-semibold ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] justify-center text-gray-600 text-lg" href="https://dashboard.braze.com/developers/sign_in">Log In</a></li><li class="w-full xl:w-auto"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/get-started">Get Started</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to technology partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/technology-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to just words" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/technology-partners/just-words">Just Words</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/technology-partners"},{"@type":"ListItem","position":2,"name":"Just Words","item":"https://www.braze.com/partners/technology-partners/just-words"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Just Words" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff710da3a7ed21fa9a37a94fb5682279b6110d227-800x223.jpg&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff710da3a7ed21fa9a37a94fb5682279b6110d227-800x223.jpg&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff710da3a7ed21fa9a37a94fb5682279b6110d227-800x223.jpg&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Just Words</h2><div class="flex flex-row gap-2"><svg width="24" height="24" role="img" aria-label="marker-pin-04"><use href="/icons/sprites.svg#marker-pin-04"></use></svg><p class="max-w-screen-md">Canada</p></div><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Message+Personalization">Message Personalization</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Dynamic+Content">Dynamic Content</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&region=Americas">Americas</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/message_personalization/dynamic_content/content_optimization_testing/just_words">View Documentation</a><a href="https://justwords.ai" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Region</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Americas</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Just Words?</h3><div class="flex flex-col gap-6"><p>Just Words hyper-personalizes messaging at scale on lifecycle marketing channels, empowering you to dynamically test hundreds of variations and auto-refresh underperforming content.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Just Words integrates with Braze with two touchpoints. Just Words uses Connected Content to show personalized content dynamically, and Just Words uses Currents to collect data for analytics and further optimizations.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/partners/search?partner=Technology&type=Data%20%26%20Analytics">View More</a></div><div class="slick-slider hero-slick mb-10 md:-mx-6 slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:366.6666666666667%;left:-100%"><div data-index="-3" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="AI marketing automation: Smarter campaigns, faster execution, better results" href="/resources/articles/ai-marketing-automation"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="AI marketing automation: Smarter campaigns, faster execution, better results" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdb0100b228f5e260a0493c4b7151901ce72f8e78-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdb0100b228f5e260a0493c4b7151901ce72f8e78-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdb0100b228f5e260a0493c4b7151901ce72f8e78-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">12<!-- --> min read</span></div><h4 class="text-display-xs font-bold">AI marketing automation: Smarter campaigns, faster execution, better results</h4><span class="text-sm font-bold text-gray-500">June 04, 2025</span></div></div></a></div></div><div data-index="-2" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Why AI decisioning is next best everything" href="/resources/articles/next-best-everything-ai-decisioning"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Why AI decisioning is next best everything" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8fcb8413009e12ec4c732d7747cb44d0fedef21f-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8fcb8413009e12ec4c732d7747cb44d0fedef21f-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8fcb8413009e12ec4c732d7747cb44d0fedef21f-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">7<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Why AI decisioning is next best everything</h4><span class="text-sm font-bold text-gray-500">September 30, 2025</span></div></div></a></div></div><div data-index="-1" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Celebrating Our 2024 “Braze for Impact” Winners and Their Community Contributions" href="/resources/articles/braze-for-impact-winners-2024"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Celebrating Our 2024 “Braze for Impact” Winners and Their Community Contributions" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe3621e3ffa5a8c35755ddb4e028d08f935624e44-3750x1963.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe3621e3ffa5a8c35755ddb4e028d08f935624e44-3750x1963.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe3621e3ffa5a8c35755ddb4e028d08f935624e44-3750x1963.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">7<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Celebrating Our 2024 “Braze for Impact” Winners and Their Community Contributions</h4><span class="text-sm font-bold text-gray-500">February 06, 2025</span></div></div></a></div></div><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Abandoned cart emails 101: Timing, content, and conversion tips" href="/resources/articles/abandoned-cart-email"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Abandoned cart emails 101: Timing, content, and conversion tips" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd4e084708f873ca2d1fcd827cd3479298ae21e65-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd4e084708f873ca2d1fcd827cd3479298ae21e65-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd4e084708f873ca2d1fcd827cd3479298ae21e65-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">15<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Abandoned cart emails 101: Timing, content, and conversion tips</h4><span class="text-sm font-bold text-gray-500">September 10, 2025</span></div></div></a></div></div><div data-index="1" class="slick-slide slick-active" tabindex="-1" aria-hidden="false" style="outline:none;width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="AI marketing automation: Smarter campaigns, faster execution, better results" href="/resources/articles/ai-marketing-automation"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="AI marketing automation: Smarter campaigns, faster execution, better results" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdb0100b228f5e260a0493c4b7151901ce72f8e78-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdb0100b228f5e260a0493c4b7151901ce72f8e78-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdb0100b228f5e260a0493c4b7151901ce72f8e78-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">12<!-- --> min read</span></div><h4 class="text-display-xs font-bold">AI marketing automation: Smarter campaigns, faster execution, better results</h4><span class="text-sm font-bold text-gray-500">June 04, 2025</span></div></div></a></div></div><div data-index="2" class="slick-slide slick-active" tabindex="-1" aria-hidden="false" style="outline:none;width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Why AI decisioning is next best everything" href="/resources/articles/next-best-everything-ai-decisioning"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Why AI decisioning is next best everything" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8fcb8413009e12ec4c732d7747cb44d0fedef21f-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8fcb8413009e12ec4c732d7747cb44d0fedef21f-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8fcb8413009e12ec4c732d7747cb44d0fedef21f-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">7<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Why AI decisioning is next best everything</h4><span class="text-sm font-bold text-gray-500">September 30, 2025</span></div></div></a></div></div><div data-index="3" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Celebrating Our 2024 “Braze for Impact” Winners and Their Community Contributions" href="/resources/articles/braze-for-impact-winners-2024"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Celebrating Our 2024 “Braze for Impact” Winners and Their Community Contributions" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe3621e3ffa5a8c35755ddb4e028d08f935624e44-3750x1963.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe3621e3ffa5a8c35755ddb4e028d08f935624e44-3750x1963.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe3621e3ffa5a8c35755ddb4e028d08f935624e44-3750x1963.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">7<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Celebrating Our 2024 “Braze for Impact” Winners and Their Community Contributions</h4><span class="text-sm font-bold text-gray-500">February 06, 2025</span></div></div></a></div></div><div data-index="4" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Abandoned cart emails 101: Timing, content, and conversion tips" href="/resources/articles/abandoned-cart-email"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Abandoned cart emails 101: Timing, content, and conversion tips" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd4e084708f873ca2d1fcd827cd3479298ae21e65-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd4e084708f873ca2d1fcd827cd3479298ae21e65-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd4e084708f873ca2d1fcd827cd3479298ae21e65-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">15<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Abandoned cart emails 101: Timing, content, and conversion tips</h4><span class="text-sm font-bold text-gray-500">September 10, 2025</span></div></div></a></div></div><div data-index="5" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="AI marketing automation: Smarter campaigns, faster execution, better results" href="/resources/articles/ai-marketing-automation"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="AI marketing automation: Smarter campaigns, faster execution, better results" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdb0100b228f5e260a0493c4b7151901ce72f8e78-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdb0100b228f5e260a0493c4b7151901ce72f8e78-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdb0100b228f5e260a0493c4b7151901ce72f8e78-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">12<!-- --> min read</span></div><h4 class="text-display-xs font-bold">AI marketing automation: Smarter campaigns, faster execution, better results</h4><span class="text-sm font-bold text-gray-500">June 04, 2025</span></div></div></a></div></div><div data-index="6" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Why AI decisioning is next best everything" href="/resources/articles/next-best-everything-ai-decisioning"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Why AI decisioning is next best everything" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8fcb8413009e12ec4c732d7747cb44d0fedef21f-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8fcb8413009e12ec4c732d7747cb44d0fedef21f-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8fcb8413009e12ec4c732d7747cb44d0fedef21f-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">7<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Why AI decisioning is next best everything</h4><span class="text-sm font-bold text-gray-500">September 30, 2025</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Celebrating Our 2024 “Braze for Impact” Winners and Their Community Contributions" href="/resources/articles/braze-for-impact-winners-2024"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Celebrating Our 2024 “Braze for Impact” Winners and Their Community Contributions" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe3621e3ffa5a8c35755ddb4e028d08f935624e44-3750x1963.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe3621e3ffa5a8c35755ddb4e028d08f935624e44-3750x1963.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe3621e3ffa5a8c35755ddb4e028d08f935624e44-3750x1963.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">7<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Celebrating Our 2024 “Braze for Impact” Winners and Their Community Contributions</h4><span class="text-sm font-bold text-gray-500">February 06, 2025</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Overview</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Why Braze" href="/value-of-braze">Why Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Platform Overview" href="/product/overview">Braze Platform Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="How Braze Works" href="/product">How Braze Works</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Product</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Data Platform" href="/product/data-activation">Braze Data Platform</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI Decisioning Studio™" href="/product/brazeai-decisioning-studio">BrazeAI Decisioning Studio™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™ Agents" href="/product/ai-agents">BrazeAI™ Agents</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Cross-Channel Messaging" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Journey Orchestration" href="/product/journey-orchestration">Journey Orchestration</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reporting" href="/product/reporting-analytics">Reporting</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mobile App Messaging" href="/product/mobile-app-messaging">Mobile App Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Web Messaging" href="/product/web-messaging">Web Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="SMS/RCS" href="/product/sms">SMS/RCS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media Audience Sync" href="/product/audience-sync">Media Audience Sync</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Retail & eCommerce" href="/solutions/retail-and-ecommerce">Retail & eCommerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Financial Services" href="/solutions/financial-services">Financial Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Travel & Hospitality" href="/solutions/travel-hospitality">Travel & Hospitality</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media & Entertainment" href="/solutions/media-entertainment">Media & Entertainment</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Gaming" href="/solutions/gaming">Gaming</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="On Demand" href="/solutions/on-demand">On Demand</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Optimize Onboarding" href="/solutions/optimize-onboarding">Optimize Onboarding</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Boost Productivity" href="/product/boost-productivity">Boost Productivity</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Improve Acquisition" href="/solutions/improve-acquisition">Improve Acquisition</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reduce Churn" href="/solutions/reduce-churn">Reduce Churn</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Increase Engagement" href="/solutions/increase-engagement">Increase Engagement</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze for Engineering" href="/braze-for-engineering">Braze for Engineering</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Company</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="About Us" href="/company">About Us</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Careers" href="/company/careers">Careers</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="News" href="/company/news">News</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Investor Relations" href="https://investors.braze.com/overview/default.aspx">Investor Relations</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about ESG" href="https://esg.braze.com/overview/default.aspx">ESG</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Legal" href="/company/legal">Legal</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Contact Us & Locations" href="/company/contact">Contact Us & Locations</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 " aria-label="Resources" href="/resources">Resources</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Case Studies" href="/customers">Case Studies</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Blog" href="/resources/articles">Blog</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reports & Guides" href="/resources/reports-and-guides">Reports & Guides</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Videos" href="https://www.braze.com/resources/videos">Videos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Webinars & Events" href="/resources/webinars-and-events">Webinars & Events</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learning" href="https://learning.braze.com/">Learning</a></div><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 mt-6" aria-label="Documentation" href="/docs">Documentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Documentation Home" href="https://www.braze.com/docs">Documentation Home</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="User Guide" href="/docs/user_guide/introduction">User Guide</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Developer Guide" href="/docs/developer_guide/home">Developer Guide</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Partners</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Alloys: All Partners" href="/partners">Braze Alloys: All Partners</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Partner Portal" href="http://partner.braze.com/">Partner Portal</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Featured Reports</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="2026 Global Engagement Review" href="/resources/reports-and-guides/global-customer-engagement-review">2026 Global Engagement Review</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Support</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Support Overview" href="/success">Support Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Customer Services" href="/customer-support-services">Customer Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Customer Success" href="/customer-success">Customer Success</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Helpful Links</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Login" href="https://dashboard.braze.com/sign_in">Login</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="System Status" href="https://braze.statuspage.io/">System Status</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Technical Support" href="/docs/help/support#access-the-support-portal ">Technical Support</a></div></div></div></div><div class="flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4"><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">© <!-- -->2026<!-- --> Braze</div><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">All Rights Reserved</div><div class="text-xs font-normal md:border-r md:border-gray-500 md:pr-4"><button id="ot-sdk-btn" type="button" class="ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300" style="font:inherit">Cookies</button></div><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/company/legal/privacy">Privacy Policy</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/company/legal/braze-preference-center">Preference Center</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/sitemap.xml">Sitemap</a></div></div></footer><script src="/_next/static/chunks/webpack-2afa656f675362c8.js" async=""></script><script>(self.__next_f=self.__next_f||[]).push([0]);self.__next_f.push([2,null])</script><script>self.__next_f.push([1,"1:HL[\"/_next/static/media/2a8eef3e7605f77a-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n2:HL[\"/_next/static/media/54088f7615d464cb-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n3:HL[\"/_next/static/media/cb582783ce2d3356-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n4:HL[\"/_next/static/media/eb552532c19dec2b-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n5:HL[\"/_next/static/media/f91e284bb8ff37e3-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n6:HL[\"/_next/static/css/d85d6a0cbc49ff63.css\",\"style\"]\n7:HL[\"/_next/static/css/a53ed4fffe70f1d9.css\",\"style\"]\n8:HL[\"/_next/static/css/ac677f3becdb0fb9.css\",\"style\"]\n9:HL[\"/_next/static/css/6ec5e54ae379e487.css\",\"style\"]\n"])</script><script>self.__next_f.push([1,"a:I[54271,[],\"\"]\nd:I[55908,[],\"\"]\n10:I[27618,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"7039\",\"static/chunks/7039-2043547fbf600338.js\",\"9807\",\"static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/error-a1cfe1c0cd16ae13.js\"],\"default\"]\n11:I[61567,[],\"\"]\n13:I[31918,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"default\"]\n14:I[46139,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"\"]\n17:I[53126,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"default\"]\n1a:I[28697,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6470\",\"static/chunks/app/global-error-0a70c5e451e9c961.js\"],\"default\"]\ne:[\"locale\",\"en-us\",\"d\"]\nf:[\"slug\",\"just-words\",\"d\"]\n15:T460,window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage"])</script><script>self.__next_f.push([1,": 'denied',\n functionality_storage: 'denied',\n personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n ad_personalization: 'denied',\n region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU','SE','SI','MC','SK','MF','SM','GB','YT','IE','GF','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n wait_for_update: 500,\n });\n // Set default consent for all other regions\n gtag('consent', 'default', {\n ad_storage: 'granted',\n analytics_storage: 'granted',\n functionality_storage: 'granted',\n personalization_storage: 'granted',\n security_storage: 'granted',\n ad_user_data: 'granted',\n ad_personalization: 'granted',\n wait_for_update: 500,\n });\n 1b:[]\n"])</script><script>self.__next_f.push([1,"0:[\"$\",\"$La\",null,{\"buildId\":\"rs4PdJoYNL94klACI7DHw\",\"assetPrefix\":\"\",\"urlParts\":[\"\",\"partners\",\"technology-partners\",\"just-words\"],\"initialTree\":[\"\",{\"children\":[[\"locale\",\"en-us\",\"d\"],{\"children\":[\"(main)\",{\"children\":[\"partners\",{\"children\":[\"technology-partners\",{\"children\":[[\"slug\",\"just-words\",\"d\"],{\"children\":[\"__PAGE__\",{}]}]}]}]}]},\"$undefined\",\"$undefined\",true]}],\"initialSeedData\":[\"\",{\"children\":[[\"locale\",\"en-us\",\"d\"],{\"children\":[\"(main)\",{\"children\":[\"partners\",{\"children\":[\"technology-partners\",{\"children\":[[\"slug\",\"just-words\",\"d\"],{\"children\":[\"__PAGE__\",{},[[\"$Lb\",\"$Lc\",null],null],null]},[null,[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\",\"(main)\",\"children\",\"partners\",\"children\",\"technology-partners\",\"children\",\"$f\",\"children\"],\"error\":\"$10\",\"errorStyles\":[],\"errorScripts\":[],\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[null,[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\",\"(main)\",\"children\",\"partners\",\"children\",\"technology-partners\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[null,[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\",\"(main)\",\"children\",\"partners\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[[null,\"$L12\"],null],null]},[[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/d85d6a0cbc49ff63.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"1\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/a53ed4fffe70f1d9.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"2\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/ac677f3becdb0fb9.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"3\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/6ec5e54ae379e487.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]],[\"$\",\"html\",null,{\"lang\":\"en-us\",\"suppressHydrationWarning\":true,\"children\":[[\"$\",\"head\",null,{\"children\":[[\"$\",\"$L13\",null,{}],[[\"$\",\"$L14\",null,{\"id\":\"onetrust-sdk-script\",\"src\":\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\",\"strategy\":\"beforeInteractive\",\"data-document-language\":\"true\",\"type\":\"text/javascript\",\"data-domain-script\":\"a4189af1-fcc1-4ec1-9f51-e3bc768c6650\"}],[\"$\",\"$L14\",null,{\"id\":\"onetrust-init\",\"strategy\":\"afterInteractive\",\"children\":\"function OptanonWrapper() {}\"}]],[\"$\",\"$L14\",null,{\"id\":\"gtm-consent-mode\",\"strategy\":\"beforeInteractive\",\"children\":\"$15\"}],[[\"$\",\"$L14\",null,{\"id\":\"gtm-init\",\"strategy\":\"beforeInteractive\",\"children\":\"(function(w,l){\\n w[l]=w[l]||[];\\n w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\\n })(window,'dataLayer');\"}],[\"$\",\"$L14\",null,{\"id\":\"gtm-script\",\"strategy\":\"beforeInteractive\",\"async\":true,\"src\":\"https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ\"}]],\"$L16\",[\"$\",\"$L17\",null,{}],[\"$\",\"link\",null,{\"rel\":\"icon\",\"href\":\"/favicon.ico\",\"sizes\":\"any\"}]]}],[\"$\",\"body\",null,{\"className\":\"__variable_97c7bb en-us-locale\",\"children\":[[\"$\",\"noscript\",null,{\"children\":[\"$\",\"iframe\",null,{\"src\":\"https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ\",\"height\":\"0\",\"width\":\"0\",\"style\":{\"display\":\"none\",\"visibility\":\"hidden\"}}]}],\"$L18\"]}],null]}]],null],null]},[null,[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":[[\"$\",\"title\",null,{\"children\":\"404: This page could not be found.\"}],[\"$\",\"div\",null,{\"style\":{\"fontFamily\":\"system-ui,\\\"Segoe UI\\\",Roboto,Helvetica,Arial,sans-serif,\\\"Apple Color Emoji\\\",\\\"Segoe UI Emoji\\\"\",\"height\":\"100vh\",\"textAlign\":\"center\",\"display\":\"flex\",\"flexDirection\":\"column\",\"alignItems\":\"center\",\"justifyContent\":\"center\"},\"children\":[\"$\",\"div\",null,{\"children\":[[\"$\",\"style\",null,{\"dangerouslySetInnerHTML\":{\"__html\":\"body{color:#000;background:#fff;margin:0}.next-error-h1{border-right:1px solid rgba(0,0,0,.3)}@media (prefers-color-scheme:dark){body{color:#fff;background:#000}.next-error-h1{border-right:1px solid rgba(255,255,255,.3)}}\"}}],[\"$\",\"h1\",null,{\"className\":\"next-error-h1\",\"style\":{\"display\":\"inline-block\",\"margin\":\"0 20px 0 0\",\"padding\":\"0 23px 0 0\",\"fontSize\":24,\"fontWeight\":500,\"verticalAlign\":\"top\",\"lineHeight\":\"49px\"},\"children\":\"404\"}],[\"$\",\"div\",null,{\"style\":{\"display\":\"inline-block\"},\"children\":[\"$\",\"h2\",null,{\"style\":{\"fontSize\":14,\"fontWeight\":400,\"lineHeight\":\"49px\",\"margin\":0},\"children\":\"This page could not be found.\"}]}]]}]}]],\"notFoundStyles\":[]}]],null],\"couldBeIntercepted\":false,\"initialHead\":[null,\"$L19\"],\"globalErrorComponent\":\"$1a\",\"missingSlots\":\"$W1b\"}]\n"])</script><script>self.__next_f.push([1,"1d:I[78748,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8649\",\"static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js\"],\"default\"]\n1e:I[75318,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"ThemeProvider\"]\n1f:I[21330,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"MarketoFormsProvider\"]\n20:I[41610,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"BrazeSdkProvider\"]\n21:I[78589,[\"2574\",\"static/ch"])</script><script>self.__next_f.push([1,"unks/2574-983010db2095872b.js\",\"7039\",\"static/chunks/7039-2043547fbf600338.js\",\"6816\",\"static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js\"],\"default\"]\n23:I[55150,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"OneTrustReinit\"]\n1c:T15c5,"])</script><script>self.__next_f.push([1,"window._vwo_code||(function(){var w=window,d=document;var account_id=1198045,version=2.2,settings_tolerance=2000,hide_element='body',hide_element_style='opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important';if(f=!1,v=d.querySelector('#vwoCode'),cc={},-1\u003cd.URL.indexOf('__vwo_disable__')||w._vwo_code)return;try{var e=JSON.parse(localStorage.getItem('_vwo_'+account_id+'_config'));cc=e\u0026\u0026'object'==typeof e?e:{}}catch(e){}function r(t){try{return decodeURIComponent(t)}catch(e){return t}}var s=(()=\u003e{var e={combination:[],combinationChoose:[],split:[],exclude:[],uuid:null,consent:null,optOut:null},t=d.cookie||'';if(t)for(var i,n,o=/(?:^|;\\s*)(?:(_vis_opt_exp_(\\d+)_combi=([^;]*))|(_vis_opt_exp_(\\d+)_combi_choose=([^;]*))|(_vis_opt_exp_(\\d+)_split=([^:;]*))|(_vis_opt_exp_(\\d+)_exclude=[^;]*)|(_vis_opt_out=([^;]*))|(_vwo_global_opt_out=[^;]*)|(_vwo_uuid=([^;]*))|(_vwo_consent=([^;]*)))/g;null!==(i=o.exec(t));)try{i[1]?e.combination.push({id:i[2],value:r(i[3])}):i[4]?e.combinationChoose.push({id:i[5],value:r(i[6])}):i[7]?e.split.push({id:i[8],value:r(i[9])}):i[10]?e.exclude.push({id:i[11]}):i[12]?e.optOut=r(i[13]):i[14]?e.optOut=!0:i[15]?e.uuid=r(i[16]):i[17]\u0026\u0026(n=r(i[18]),e.consent=n\u0026\u00263\u003c=n.length?n.substring(0,3):null)}catch(e){}return e})();function n(){var e=(()=\u003e{if(w.VWO\u0026\u0026Array.isArray(w.VWO))for(var e=0;e\u003cw.VWO.length;e++){var t=w.VWO[e];if(Array.isArray(t)\u0026\u0026('setVisitorId'===t[0]||'setSessionId'===t[0]))return!0}return!1})(),t='a='+account_id+'\u0026u='+encodeURIComponent(w._vis_opt_url||d.URL)+'\u0026vn='+version+'\u0026ph=1'+('undefined'!=typeof platform?'\u0026p='+platform:'')+'\u0026st='+w.performance.now(),e=(!e\u0026\u0026((e=(()=\u003e{var e,t=[],i={},n=w.VWO\u0026\u0026w.VWO.appliedCampaigns||{};for(e in n){var o=n[e]\u0026\u0026n[e].v;o\u0026\u0026(t.push(e+'-'+o+'-1'),i[e]=!0)}if(s\u0026\u0026s.combination)for(var r=0;r\u003cs.combination.length;r++){var a=s.combination[r];i[a.id]||t.push(a.id+'-'+a.value)}return t.join('|')})())\u0026\u0026(t+='\u0026c='+e),(e=(()=\u003e{var e=[],t={};if(s\u0026\u0026s.combinationChoose)for(var i=0;i\u003cs.combinationChoose.length;i++){var n=s.combinationChoose[i];e.push(n.id+'-'+n.value),t[n.id]=!0}if(s\u0026\u0026s.split)for(var o=0;o\u003cs.split.length;o++)t[(n=s.split[o]).id]||e.push(n.id+'-'+n.value);return e.join('|')})())\u0026\u0026(t+='\u0026cc='+e),e=(()=\u003e{var e={},t=[];if(w.VWO\u0026\u0026Array.isArray(w.VWO))for(var i=0;i\u003cw.VWO.length;i++){var n=w.VWO[i];if(Array.isArray(n)\u0026\u0026'setVariation'===n[0]\u0026\u0026n[1]\u0026\u0026Array.isArray(n[1]))for(var o=0;o\u003cn[1].length;o++){var r,a=n[1][o];a\u0026\u0026'object'==typeof a\u0026\u0026(r=a.e,a=a.v,r)\u0026\u0026a\u0026\u0026(e[r]=a)}}for(r in e)t.push(r+'-'+e[r]);return t.join('|')})())\u0026\u0026(t+='\u0026sv='+e),s\u0026\u0026s.optOut\u0026\u0026(t+='\u0026o='+s.optOut),(()=\u003e{var e=[],t={};if(s\u0026\u0026s.exclude)for(var i=0;i\u003cs.exclude.length;i++){var n=s.exclude[i];t[n.id]||(e.push(n.id),t[n.id]=!0)}return e.join('|')})());return e\u0026\u0026(t+='\u0026e='+e),s\u0026\u0026s.uuid\u0026\u0026(t+='\u0026id='+s.uuid),s\u0026\u0026s.consent\u0026\u0026(t+='\u0026consent='+s.consent),w.name\u0026\u0026-1\u003cw.name.indexOf('_vis_preview')\u0026\u0026(t+='\u0026pM=true'),w.VWO\u0026\u0026w.VWO.ed\u0026\u0026(t+='\u0026ed='+w.VWO.ed),t}code={nonce:v\u0026\u0026v.nonce,library_tolerance:function(){return'undefined'!=typeof library_tolerance?library_tolerance:void 0},settings_tolerance:function(){return cc.sT||settings_tolerance},hide_element_style:function(){return'{'+(cc.hES||hide_element_style)+'}'},hide_element:function(){return performance.getEntriesByName('first-contentful-paint')[0]?'':'string'==typeof cc.hE?cc.hE:hide_element},getVersion:function(){return version},finish:function(e){var t;f||(f=!0,(t=d.getElementById('_vis_opt_path_hides'))\u0026\u0026t.parentNode.removeChild(t),e\u0026\u0026((new Image).src='https://dev.visualwebsiteoptimizer.com/ee.gif?a='+account_id+e))},finished:function(){return f},addScript:function(e){var t=d.createElement('script');t.type='text/javascript',e.src?t.src=e.src:t.text=e.text,v\u0026\u0026t.setAttribute('nonce',v.nonce),d.getElementsByTagName('head')[0].appendChild(t)},load:function(e,t){t=t||{};var i=new XMLHttpRequest;i.open('GET',e,!0),i.withCredentials=!t.dSC,i.responseType=t.responseType||'text',i.onload=function(){if(t.onloadCb)return t.onloadCb(i,e);200===i.status?w._vwo_code.addScript({text:i.responseText}):w._vwo_code.finish('\u0026e=loading_failure:'+e)},i.onerror=function(){if(t.onerrorCb)return t.onerrorCb(e);w._vwo_code.finish('\u0026e=loading_failure:'+e)},i.send()},init:function(){var e,t,i=this.settings_tolerance(),i=(w._vwo_settings_timer=setTimeout(function(){w._vwo_code.finish()},i),'body'!==this.hide_element()?(e=d.createElement('style'),t=(i=this.hide_element())?i+this.hide_element_style():'',i=d.getElementsByTagName('head')[0],e.setAttribute('id','_vis_opt_path_hides'),v\u0026\u0026e.setAttribute('nonce',v.nonce),e.setAttribute('type','text/css'),e.styleSheet?e.styleSheet.cssText=t:e.appendChild(d.createTextNode(t)),i.appendChild(e)):(e=d.getElementsByTagName('head')[0],(t=d.createElement('div')).style.cssText='z-index: 2147483647 !important;position: fixed !important;left: 0 !important;top: 0 !important;width: 100% !important;height: 100% !important;background:white!important;',t.setAttribute('id','_vis_opt_path_hides'),t.classList.add('_vis_hide_layer'),e.parentNode.insertBefore(t,e.nextSibling)),'https://dev.visualwebsiteoptimizer.com/j.php?'+n());-1!==w.location.search.indexOf('_vwo_xhr')?this.addScript({src:i}):this.load(i+'\u0026x=true',{l:1})}};w._vwo_code=code;code.init();})();(function(){var t=window;function d(){var e;t._vwo_code\u0026\u0026(e=d.hidingStyle=document.getElementById('_vis_opt_path_hides')||d.hidingStyle,t._vwo_code.finished()||t._vwo_code.libExecuted||t.VWO\u0026\u0026t.VWO.dNR||(document.getElementById('_vis_opt_path_hides')||document.getElementsByTagName('head')[0].appendChild(e),requestAnimationFrame(d)))}d();})();"])</script><script>self.__next_f.push([1,"16:[[\"$\",\"link\",null,{\"rel\":\"preconnect\",\"href\":\"https://dev.visualwebsiteoptimizer.com\"}],[\"$\",\"script\",null,{\"type\":\"text/javascript\",\"id\":\"vwoCode\",\"dangerouslySetInnerHTML\":{\"__html\":\"$1c\"}}]]\n"])</script><script>self.__next_f.push([1,"18:[\"$\",\"$L1d\",null,{\"formats\":\"$undefined\",\"locale\":\"en-us\",\"messages\":{\"customerStoryHeading\":\"Customer Stories\",\"customerStorySubHeading\":\"See how companies of all sizes are exceeding expectations with Braze.\",\"paginationNext\":\"Next\",\"paginationPrev\":\"Previous\",\"paginationGoTo\":\"Pagination link to page number {pageNumber}\",\"scrollTo\":\"scroll to {label}{href}\",\"successStoryHeading\":\"Check out our success stories.\",\"subscribe\":\"SUBSCRIBE\",\"newsletterDesc\":\"Sign up for regular updates from Braze.\",\"conversionPanelHeading\":\"It's time to be a better marketer\",\"getStarted\":\"Get Started\",\"seeHowBrazeWorks\":\"See How Braze Works\",\"resources\":\"Resources\",\"caseStudies\":\"Case Studies\",\"readTime\":\" min read\",\"caseStudyRelatedListingHeading\":\"Check out more Case Studies\",\"caseStudyRelatedListingButton\":\"View Case Studies\",\"blogRelatedListingButton\":\"View the Blog\",\"reportAndGuideRelatedListingHeading\":\"Check out more Reports \u0026 Guides.\",\"reportAndGuideRelatedListingButton\":\"View Case Reports \u0026 Guides\",\"blog\":\"Blog\",\"report\":\"Report\",\"guide\":\"Guide\",\"case study\":\"Case Study\",\"video\":\"Video\",\"technology\":\"Technology\",\"event\":\"Event\",\"webinar\":\"Webinar\",\"partners\":\"Partners\",\"solutions\":\"Solutions\",\"amplifiers\":\"Amplifiers\",\"reportsAndGuides\":\"Reports \u0026 Guides\",\"webinarsAndEvents\":\"Webinars \u0026 Events\",\"publishedOn\":\"Published on\",\"editedOn\":\"Last edited on\",\"problem\":\"Problem\",\"strategy\":\"Strategy\",\"results\":\"Results\",\"byTheMetric\":\"BY THE METRICS\",\"alloysPartnerships\":\"ALLOYS PARTNERSHIPS\",\"featuredTopics\":\"FEATURED TOPICS\",\"productsUsed\":\"PRODUCTS USED\",\"author\":\"AUTHOR{plural}\",\"partnerItem1\":\"Expand what's possible with a Technology Partner\",\"partnerItem2\":\"Evolve and implement your strategy with a Solutions Partner\",\"partnerItem3\":\"Help Braze Customers Drive Customer Engagement\",\"partnerItemLabel1\":\"Explore Technology Partners\",\"solutionPartnerExplore\":\"Explore Delivery Partners\",\"deliveryPartnerExplore\":\"Explore Delivery Partners\",\"partnerItemLabel3\":\"Become a Partner\",\"technologyPartnerHeading\":\"Technology Partners\",\"technologyPartnerSubheading\":\"Make the most of our open, flexible ecosystem—built to work seamlessly with the technologies your team uses to create more meaningful customer experiences. Explore our 140+ Technology Partnership Integrations.\",\"technologyPartnerExplore\":\"Explore Technology Partners\",\"technologyPartnerCTA1\":\"Become a Technology Partner\",\"partnerContentBoxHeading1\":\"Join our open technology ecosystem\",\"partnerContentBoxDescription1\":\"Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.\",\"partnerContentBoxHeading2\":\"Join our global services network\",\"partnerContentBoxDescription2\":\"Agencies, consultants, and systems integrators build robust service offerings with Braze.\",\"partnerSwitchHeading\":\"Shape the future of customer engagement with us\",\"partnerSwitchContent1\":\"Differentiate your product and service offerings\",\"partnerSwitchContent2\":\"Join a global community of innovators\",\"partnerSwitchContent3\":\"Tap into training, certification, marketing, and sales program support\",\"solutionPartnerHeading\":\"Meet our Delivery Partners\",\"solutionPartnerSubheading\":\"Unlock the full value of the Braze platform with our global network of agencies, consultancies, and systems integrators. Whether you need help with end-to-end migration, technical implementation, or long-term strategy, our Delivery partners have the expertise to bring powerful customer experiences to life. We work with the world’s leading service providers to ensure your team is ready to scale and succeed.\",\"solutionPartnerCTA\":\"Become a Delivery Partner\",\"eventsDescription\":\"Check out our upcoming events, on and offline.\",\"eventsAndWebinars\":\"Events and Webinars\",\"upcomingE\u0026W\":\"Upcoming Events and Webinars\",\"upcomingEvent\":\"Upcoming Events\",\"pastEvent\":\"Past Events\",\"pastE\u0026W\":\"Past Events and Webinars\",\"blogHeading\":\"Welcome to the Blog\",\"blogSubheading\":\"Thought leadership and key insights from customer engagement experts at Braze.\",\"reportAndGuideHeading\":\"Reports and Guides\",\"reportAndGuideSubeading\":\"Check out our articles and guides on the latest in customer engagement.\",\"readReportAndGuide\":\"Read our Reports \u0026 Guides\",\"videoHeading\":\"Welcome to the Braze Videos\",\"videoSubheading\":\"Thought leadership and key insights from customer engagement experts at Braze.\",\"relatedContent\":\"Related Content\",\"404Error\":\"404 ERROR\",\"404Heading\":\"Sorry, we can’t seem to find the page you’re looking for.\",\"404CTA1\":\"Go to Homepage\",\"404CTA2\":\"Go to Resource Hub\",\"glossary\":\"Glossary\",\"glossaryHeading\":\"The Braze Glossary\",\"glossarySubheading\":\"Explore the most common acronyms and phrases at Braze.\",\"newsHeading\":\"Braze News\",\"newsSubheading1\":\"Check out the latest press about Braze.\",\"newsSubheading2\":\"Interested in including us in a story? Contact press@braze.com\",\"news\":\"News\",\"mediaCoverage\":\"Media Coverage\",\"mediaAssets\":\"Media Assets\",\"pressRelease\":\"Press Release\",\"media1\":\"Braze Logo\",\"media2\":\"Bill Magnuson Headshot\",\"media3\":\"Jon Hyman Headshot\",\"media4\":\"Braze Group Photo\",\"searchGlossary\":\"Search the Glossary\",\"tableOfContents\":\"TABLE OF CONTENTS\",\"definition\":\"DEFINITION\",\"usedInSentences\":\"USED IN A SENTENCE\",\"back\":\"Back\",\"backToTop\":\"Back to top\",\"whatisPartner\":\"What is {partner}?\",\"howWeWorkTogether\":\"How we work together\",\"aboutPartnerSolution\":\"About {solution}\",\"region\":\"Region\",\"regions\":\"Regions\",\"viewDocumentation\":\"View Documentation\",\"viewPartnerWebsite\":\"View Partner Website\",\"viewMore\":\"View More\",\"home\":\"Home\",\"resourceHub\":\"Resource Hub\",\"resourceHeading\":\"Thought leadership, tips, and tricks for world-class customer engagement\",\"search\":\"Search\",\"clear\":\"Clear\",\"articles\":\"Articles\",\"article\":\"Article\",\"videos\":\"Videos\",\"webinars\":\"Webinars\",\"featuredStories\":\"Featured Stories\",\"resourceDesc1\":\"Discover the most recent marketing insights.\",\"resourceDesc2\":\"Read how brands are achieving their biggest milestones\",\"viewCategory\":\"View Category\",\"searchHeading\":\"Find what you’re looking for.\",\"searchSubheading\":\"Search our content to learn more about attracting and retaining customers.\",\"relatedSearch\":\"RELATED SEARCHES\",\"showingResults\":\"Showing {count} results\",\"newest\":\"Newest\",\"oldest\":\"Oldest\",\"sortBy\":\"Sort by\",\"checkMoreVideos\":\"Check out more videos\",\"viewVideos\":\"View Videos\",\"checkMoreWebinars\":\"Check out more Webinars\",\"viewWebinars\":\"View Webinars\",\"checkMorePressReleases\":\"Check out more press releases\",\"viewPressReleases\":\"View more press releases\",\"latestNewsAnnouncements\":\"Latest News Announcements\",\"page\":\"page\",\"productPage\":\"Product Page\",\"searchPlaceHolder\":\"Enter search term\",\"signUp\":\"SIGN UP\",\"readMore\":\"Read More\",\"useCase\":\"Use Case\",\"topic\":\"Topic\",\"product\":\"Product\",\"industry\":\"Industry\",\"all\":\"All\",\"eventType\":\"Event Type\",\"pressReleaseHeading\":\"Braze Press Releases\",\"pressReleaseSubheading1\":\"Check out the latest press about Braze.\",\"pressReleaseSubheading2\":\"Interested in including us in a story? Contact press@braze.com\",\"amplifiersPartnerHeading\":\"Braze Amplifiers\",\"solutionsFeatured\":\"Featured Solutions\",\"partnersFeatured\":\"Featured Partners\",\"partnersHero\":\"Partners hero\",\"partnersHeroTitle\":\"Become a Partner: Shape the future of customer engagement with us\",\"brazeAlloysPartnerNetwork\":\"Braze Alloys Partner Network\",\"amplifiersPartnerSubheading\":\"Supercharge the power of Braze with pre-built partner solutions designed to accelerate success. Developed by our trusted partners, these solutions tackle specific business and industry needs, helping you achieve more, faster.\",\"amplifiersPartnerExplore\":\"Explore Amplifiers\",\"verifiedPartner\":\"Verified Partner\",\"featuredContent\":\"Featured Content\",\"formInvalidOptinValue\":\"Please select one option only and then submit your preference.\",\"formInvalidBusinessEmail\":\"Please enter your business email address.\",\"formMultistepRequired\":\"Please fill in required fields before proceeding.\",\"formMultistepInvalid\":\"Please correct the invalid fields above before proceeding.\",\"formMultistepInstruction\":\"Fill out form: Step {step} of 2\",\"contentType\":\"Content type\",\"tldr\":\"TL:DR\",\"category\":\"Category\",\"A-Z\":\"A-Z\",\"Z-A\":\"Z-A\",\"deselectAll\":\"Deselect all\",\"noSearchResults\":\"No results found\",\"partnerSearchHeading\":\"Explore our Partners\",\"partnerSearchSubheading\":\"Explore and connect with our trusted Technology and Solution partners.\",\"formPostSubmitLink\":\"Go To Resource\",\"formPostSubmitDownload\":\"Download Resource\",\"contactSupportHeading\":\"Looking for Tech Support?\",\"contactSupportDescription\":\"Submit a support case directly in the Braze dashboard.\",\"connectWithSales\":\"Connect with Sales\",\"loading\":\"Loading...\",\"howCanWeHelp\":\"How can we help?\",\"imLookingFor\":\"I'm looking for...\",\"relatedTags\":\"Related Tags\",\"noJobsFound\":\"No jobs found\",\"errorMessageUnexpected\":\"An unexpected error occurred. Please try again.\",\"thankYou\":\"Thank you!\",\"solution\":\"Solution\",\"slogan\":\"Be Absolutely Engaging.\",\"seoDescription\":\"Power customer-centric interactions between consumers and brands in real-time.\",\"preferenceCenterBannerText\":\"You have been opted out of Advertising Cookies. To opt out of other types of sharing, please opt out of personalized advertising below. Braze does not otherwise sell or share your personal data. For more information, please see our\",\"preferenceCenterBannerLinkText\":\"California Notice at Collection\",\"faq\":\"FAQ\",\"frequentlyAskedQuestions\":\"Frequently Asked Questions\",\"test_singleBraces\":\"Hello {name}\",\"test_doubleBraces\":\"Hello {{name}}\",\"test_multipleVars\":\"{name} lives in {city}\",\"allRightsReserved\":\"All Rights Reserved\",\"cookies\":\"Cookies\",\"doNotSellOrShareMyPersonalInformation\":\"Do Not Sell or Share My Personal Information\",\"blogDetailPage\":{\"summary\":\"Summary\",\"show more\":\"Show more\",\"show less\":\"Show less\"},\"videoThumbnail\":\"video thumbnail\",\"videoPlayButton\":\"play video\",\"youtubeIframe\":\"Embedded YouTube Video\"},\"now\":\"$undefined\",\"timeZone\":\"UTC\",\"children\":[[\"$\",\"$L1e\",null,{\"children\":[\"$\",\"$L1f\",null,{\"children\":[\"$\",\"$L20\",null,{\"children\":[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\"],\"error\":\"$21\",\"errorStyles\":[],\"errorScripts\":[],\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$L22\",\"notFoundStyles\":[]}]}]}]}],[\"$\",\"$L23\",null,{}]]}]\n"])</script><script>self.__next_f.push([1,"24:I[25007,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"GlobalBanner\"]\n25:I[35807,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"TrackedLink\"]\n26:I[13928,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/319"])</script><script>self.__next_f.push([1,"8-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8649\",\"static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js\"],\"Image\"]\n27:I[13167,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"MobileMenuToggle\"]\n28:I[28519,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"NavMenu\"]\n29:I[23897,[\"5494\",\"static/chunks/ffb7"])</script><script>self.__next_f.push([1,"5e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"default\"]\n2a:I[72411,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"\"]\n2b:I[48063,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-"])</script><script>self.__next_f.push([1,"8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"DoNotSellLink\"]\n2c:I[59467,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"CaliforniaNoticeLink\"]\n2d:\"$Sreact.suspense\"\n2f:I[94694,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8649\",\"static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js\"],\"Button\"]\n"])</script><script>self.__next_f.push([1,"12:[[\"$\",\"header\",null,{\"id\":\"site-header\",\"className\":\"fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50\",\"data-site-header\":true,\"children\":[[\"$\",\"$L24\",null,{}],[\"$\",\"nav\",null,{\"id\":\"main-nav-container\",\"className\":\"container flex items-center h-full\",\"aria-label\":\"Main site\",\"children\":[[\"$\",\"$L25\",null,{\"className\":\"flex shrink-0 grow-0 basis-20 items-center xl:mr-10\",\"href\":\"/\",\"trackingText\":\"Homepage (Logo)\",\"data-event-name\":\"Header\",\"data-event-label\":\"Logo\",\"aria-label\":\"Homepage\",\"children\":[\"$\",\"$L26\",null,{\"src\":{\"src\":\"/_next/static/media/logo.210d28cb.png\",\"height\":47,\"width\":100,\"blurDataURL\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAHlBMVEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC3KG9qAAAACnRSTlMEZ3cZikwfPVxX83pwGAAAAAlwSFlzAAALEwAACxMBAJqcGAAAACVJREFUeJwVxcERACAIA8FLAqj9N+ywn+WSzCS4LKmM+u3NOoYPBzUAV9vBJ7AAAAAASUVORK5CYII=\",\"blurWidth\":8,\"blurHeight\":4},\"width\":100,\"height\":32,\"alt\":\"braze\",\"loading\":\"lazy\",\"className\":\"block\"}]}],[\"$\",\"$L27\",null,{\"mainCta\":{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"title\":\"Get Started\"},\"children\":[[\"$\",\"$L28\",null,{\"navItems\":[{\"_key\":\"d5824836636a5971c91645524813c681\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"link\":\"product/data-activation\",\"title\":\"Data Activation\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"title\":\"Personalization\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/testing-experimentation\",\"title\":\"Experimentation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/cross-channel-messaging\",\"title\":\"Cross-Channels\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/audience-sync\",\"title\":\"Media Sync\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Messaging\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"Introducing Sage AI by Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\"}},\"navFooter\":null,\"navLink\":\"/value-of-braze\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"8ef2089e6311\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"title\":\"Product Overview\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/product\",\"title\":\"How it Works\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/sage-ai\",\"specialBranding\":\"sageAi\",\"title\":\"Introducing Sage AI by Braze\"}]}]},\"title\":\"Why Braze?\"},{\"_key\":\"5ab47b4b58cda1c3114776ea34ce2ae7\",\"_type\":\"experiment\",\"brazeFeatureFlagId\":\"FY26Q404\",\"navFooter\":null,\"status\":\"active\",\"title\":\"FY26Q404 | Nav experiment | Product\",\"variantIdPropertyName\":\"variant\",\"variants\":[{\"_key\":\"e03c6df8dbef\",\"_type\":\"experimentVariant\",\"isDefault\":true,\"title\":\"Default\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"UPDATES\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"FY26Q404\"},{\"_key\":\"03e2c7833fb9588223b72d76ef6ad222\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 01\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-01\"},{\"_key\":\"e5b915a1604562980a83d35416ca4c04\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 02\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"b300fa7ee1b4\",\"_type\":\"navItemList\",\"heading\":\"OVERVIEW\",\"navItems\":[{\"_key\":\"d27645a7fb45\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/overview\",\"specialBranding\":\"orange-fade-square\",\"title\":\"The Braze Platform\"}]},{\"_key\":\"329ff897a436\",\"_type\":\"navItemList\",\"heading\":\"CAPABILITIES\",\"navItems\":[{\"_key\":\"17595113e186\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Braze Data Platform\"},{\"_key\":\"af6b54363480\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAl™\"},{\"_key\":\"230e58bcffd3\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Journey Orchestration\"},{\"_key\":\"71161146b74c\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"93881cd20a70\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"specialBranding\":\"purple-fade-square\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"a083cece87ed\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Reporting \u0026 Analytics\"},{\"_key\":\"f1f4e7082bd5\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Cross-Channel\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically-integrated technology\"}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":false,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-02\"}]},{\"_key\":\"d569f32d74f4\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"9a21a868f0c0\",\"_type\":\"navItemList\",\"heading\":\"Industries\",\"navItems\":[{\"_key\":\"55197816f85c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/solutions/retail-and-ecommerce\",\"title\":\"Retail \u0026 eCommerce\"},{\"_key\":\"e76c29cb4353\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/solutions/financial-services\",\"title\":\"Financial Services\"},{\"_key\":\"5d891afbc048\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"map-01\",\"provider\":\"braze\"},\"link\":\"/solutions/travel-hospitality\",\"title\":\"Travel \u0026 Hospitality\"},{\"_key\":\"fa8ecd329386\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/solutions/media-entertainment\",\"title\":\"Media \u0026 Entertainment\"},{\"_key\":\"d33ef9ea03bd\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"gaming-pad-01\",\"provider\":\"braze\"},\"link\":\"/solutions/gaming\",\"title\":\"Gaming\"},{\"_key\":\"f0b81fe7e5e1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"play\",\"provider\":\"braze\"},\"link\":\"/solutions/on-demand\",\"title\":\"On Demand\"},{\"_key\":\"bd9b98bde7d2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"heart-rounded\",\"provider\":\"braze\"},\"link\":\"/solutions/qsr\",\"title\":\"QSR\"}]},{\"_key\":\"c804b611c42c\",\"_type\":\"navItemList\",\"heading\":\"Use Cases\",\"navItems\":[{\"_key\":\"0c31a4e9ac4b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/solutions/optimize-onboarding\",\"title\":\"Optimize Onboarding\"},{\"_key\":\"0f75c9326c4a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pencil-01\",\"provider\":\"braze\"},\"link\":\"/solutions/boost-productivity\",\"title\":\"Boost Productivity\"},{\"_key\":\"00a88b4ca66c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pie-chart-01\",\"provider\":\"braze\"},\"link\":\"/solutions/improve-acquisition\",\"title\":\"Improve Acquisitions\"},{\"_key\":\"810bf8be090b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-down-01\",\"provider\":\"braze\"},\"link\":\"/solutions/reduce-churn\",\"title\":\"Reduce Churn\"},{\"_key\":\"6f3d8d912978\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-notification-square\",\"provider\":\"braze\"},\"link\":\"/solutions/increase-engagement\",\"title\":\"Increase Engagement\"}]},{\"_key\":\"f5d12a81c390\",\"_type\":\"navItemList\",\"heading\":\"Braze For\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-01\",\"provider\":\"braze\"},\"link\":\"/braze-for-engineering\",\"title\":\"Engineering\"},{\"_key\":\"9c23e5c36a6f\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"users-03\",\"provider\":\"braze\"},\"link\":\"/braze-for-startups\",\"title\":\"Startups\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"_type\":\"featuredContentCard\",\"content\":{\"_type\":\"report\",\"featuredImage\":{\"alt\":\"Smiling man holding a smartphone next to \\\"GLOBAL Customer Engagement Review 2026\\\" and the Braze logo.\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png\"}},\"language\":\"en-us\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6ed47717b43211357438a20fc374b0f988cd33d6-1300x540-png\",\"_type\":\"reference\"}},\"pageTitle\":\"Global Customer Engagement Review\",\"slug\":{\"_type\":\"slug\",\"current\":\"global-customer-engagement-review\"}}},\"description\":\"For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands\",\"heading\":\"2026 Global Customer Engagement Review\"}]},\"title\":\"Solutions\"},{\"_key\":\"c16a182d80e0\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"c73a41ed4314\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"4ce304ab6dfe\",\"_type\":\"navItem\",\"description\":\"Explore and connect with our trusted Technology or Solutions partners\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\",\"provider\":\"braze\"},\"link\":\"/partners\",\"title\":\"Braze Alloys\"},{\"_key\":\"93df7b88a2a4\",\"_type\":\"navItem\",\"description\":\"Discover our partnerships with the world's leading agencies, consultancies, and system integrators\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/partners/solutions-partners\",\"title\":\"Delivery Partners\"},{\"_key\":\"778232c055b9\",\"_type\":\"navItem\",\"description\":\"Explore our 140+ technology partnership integrations\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-02\",\"provider\":\"braze\"},\"link\":\"/partners/technology-partners\",\"title\":\"Technology Partners\"},{\"_key\":\"ecb8ef4b62da\",\"_type\":\"navItem\",\"description\":\"Supercharge the power of Braze with pre-built partner solutions designed to accelerate success\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"announcement-02\",\"provider\":\"braze\"},\"link\":\"/partners/braze-amplifiers\",\"title\":\"Braze Amplifiers\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":null,\"title\":\"Partners\"},{\"_key\":\"b2a01e682676\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"134d99094533\",\"_type\":\"navItemList\",\"heading\":\"Learn\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/resources\",\"title\":\"Resources Hub\"},{\"_key\":\"16600c98c60c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"thumbs-up\",\"provider\":\"braze\"},\"link\":\"/customers\",\"title\":\"Case Studies\"},{\"_key\":\"05eabdb4e95a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/resources/articles\",\"title\":\"Blog\"},{\"_key\":\"7726c804d339\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"line-chart-up-04\",\"provider\":\"braze\"},\"link\":\"/resources/reports-and-guides\",\"title\":\"Reports \u0026 Guides\"},{\"_key\":\"f0643f69d3e6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/resources/videos\",\"title\":\"Videos\"},{\"_key\":\"1e6237729c32\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"ticket-01\",\"provider\":\"braze\"},\"link\":\"/resources/webinars-and-events\",\"title\":\"Webinars \u0026 Events\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs\"},\"hasFooter\":true,\"heading\":\"User Documentation\",\"icon\":{\"_type\":\"icon\",\"name\":\"file-question-02\",\"provider\":\"braze\"}}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Grow\",\"navItems\":[{\"_key\":\"f5c7809578b6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/customer-community\",\"title\":\"Bonfire Customer Community\"},{\"_key\":\"e24cbe6f7eb1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/\",\"title\":\"Braze Learning\"},{\"_key\":\"4b9b04860bd2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-04\",\"provider\":\"braze\"},\"link\":\"/customer-champions\",\"title\":\"Customer Champion\"},{\"_key\":\"187b2f624c3d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification\",\"title\":\"Certification\"},{\"_key\":\"85b59ba1019e\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"search-refraction\",\"provider\":\"braze\"},\"link\":\"/resources/articles/glossary\",\"title\":\"Glossary\"}]},{\"_key\":\"437c2df32bb1\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Support\",\"navItems\":[{\"_key\":\"7faad9927174\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"help-circle\",\"provider\":\"braze\"},\"link\":\"/success\",\"title\":\"Support Overview\"},{\"_key\":\"6e2d6ed6eaf6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/customer-support-services\",\"title\":\"Professional Services\"},{\"_key\":\"a69cf0162381\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"headphones-02\",\"provider\":\"braze\"},\"link\":\"/customer-success\",\"title\":\"Customer Success\"}]}]},\"title\":\"Resources\"},{\"_key\":\"57a794378479\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"5c51fa720c20\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"_type\":\"navItem\",\"description\":\"Learn how Braze became the leading customer engagement platform\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/company\",\"title\":\"About Us\"},{\"_key\":\"09f6b770db33\",\"_type\":\"navItem\",\"description\":\"Get the latest news, numbers, and financial results\",\"icon\":{\"_type\":\"icon\",\"name\":\"switch-horizontal-01\",\"provider\":\"braze\"},\"link\":\"https://investors.braze.com/\",\"title\":\"Investor Relations\"},{\"_key\":\"311e09b9fefc\",\"_type\":\"navItem\",\"description\":\"Discover job openings \u0026 why people love working at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"title\":\"Careers\"},{\"_key\":\"e4a311c70601\",\"_type\":\"navItem\",\"description\":\"Explore our Environmental, Social, and Corporate Governance data\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"title\":\"ESG\"},{\"_key\":\"a47094f6fdaf\",\"_type\":\"navItem\",\"description\":\"Find out about the latest happenings at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"announcement-01\",\"provider\":\"braze\"},\"link\":\"/company/news\",\"title\":\"News\"},{\"_key\":\"72d32f7ad851\",\"_type\":\"navItem\",\"description\":\"Get information on our legal terms, policies, compliance, and more\",\"icon\":{\"_type\":\"icon\",\"name\":\"building-08\",\"provider\":\"braze\"},\"link\":\"/company/legal\",\"title\":\"Legal\"}]}],\"navSectionFooter\":{\"hasFooter\":false,\"specialBranding\":\"sageAi\"}},\"navFooter\":{\"cta\":{\"buttonStyle\":\"purple-link\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-02\",\"provider\":\"braze\"},\"link\":\"/company/contact\",\"text\":\"Contact Us\"},\"hasFooter\":true,\"heading\":\"Looking for something else?\"},\"navLink\":null,\"rightSection\":null,\"title\":\"Company\"}],\"className\":\"border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto\"}],[\"$\",\"$L25\",null,{\"href\":\"/search\",\"className\":\"xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4\",\"aria-label\":\"Search\",\"trackingText\":\"Search\",\"children\":[\"$\",\"svg\",null,{\"width\":16,\"height\":16,\"role\":\"img\",\"aria-label\":\"search-sm\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#search-sm\"}]}]}],[\"$\",\"$L29\",null,{\"languages\":[{\"_key\":\"c041569d9afe\",\"_type\":\"language\",\"languageCode\":\"en-us\",\"title\":\"English\"},{\"_key\":\"86dfb02ce026\",\"_type\":\"language\",\"languageCode\":\"fr\",\"title\":\"Français\"},{\"_key\":\"48f64ce723c3\",\"_type\":\"language\",\"languageCode\":\"ja\",\"title\":\"日本語\"},{\"_key\":\"a86f342e46bc\",\"_type\":\"language\",\"languageCode\":\"ko\",\"title\":\"한국어\"},{\"_key\":\"ff4a677e6bea\",\"_type\":\"language\",\"languageCode\":\"pt-br\",\"title\":\"Português BR\"}]}],[\"$\",\"$L28\",null,{\"navItems\":[{\"_key\":\"f02bb2375c46\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"rightSection\":null,\"title\":\"Log In\"},{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"rightSection\":null,\"title\":\"Get Started\"}],\"className\":\"flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0\"}]]}]]}]]}],[\"$\",\"main\",null,{\"children\":[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\",\"(main)\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Braze.\",[\"$\",\"br\",null,{}],\"Be Absolutely\",[\"$\",\"br\",null,{}],\"Engaging.™\"]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L2a\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Discord\",\"src\":{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2a\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Twitter\",\"src\":{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2a\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Linkedin\",\"src\":{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"e2cec5077444\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"73261f1d0b89\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Overview\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"e4fbe39d4d90\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Why Braze\",\"children\":\"Why Braze\"}],false,false,false]}],[\"$\",\"div\",\"741de93d71b8596c0922e16b9cf4053c\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Platform Overview\",\"children\":\"Braze Platform Overview\"}],false,false,false]}],[\"$\",\"div\",\"24a0e7d60deb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"How Braze Works\",\"children\":\"How Braze Works\"}],false,false,false]}],[\"$\",\"div\",\"69a7e854fa4f\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Product\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"7541fbf00d65\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/data-activation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Data Platform\",\"children\":\"Braze Data Platform\"}],false,false,false]}],[\"$\",\"div\",\"30f282d8a662\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"b7a0b97c5f6188fe9c05fac5c7102eb3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/brazeai-decisioning-studio\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI Decisioning Studio™\",\"children\":\"BrazeAI Decisioning Studio™\"}],false,false,false]}],[\"$\",\"div\",\"727c2213b55ee979fbb5589a139822a1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/ai-agents\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™ Agents\",\"children\":\"BrazeAI™ Agents\"}],false,false,false]}],[\"$\",\"div\",\"b167364e700b35aa10fe4c56a98f67d9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Cross-Channel Messaging\",\"children\":\"Cross-Channel Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f856be7694229b62d8e683df4f46d7e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Journey Orchestration\",\"children\":\"Journey Orchestration\"}],false,false,false]}],[\"$\",\"div\",\"4e5c7e98606da91b2243bc187b576b83\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reporting\",\"children\":\"Reporting\"}],false,false,false]}],[\"$\",\"div\",\"159ed3e017f2f2531070bcf9997cd7ae\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Email\",\"children\":\"Email\"}],false,false,false]}],[\"$\",\"div\",\"5595f9290ed7222435d424735df035b9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mobile App Messaging\",\"children\":\"Mobile App Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f5cea5293210842f761c3f0d9c0b7dc\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Web Messaging\",\"children\":\"Web Messaging\"}],false,false,false]}],[\"$\",\"div\",\"1ffe1ad111ec80ae1c60f42fcd43182e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"SMS/RCS\",\"children\":\"SMS/RCS\"}],false,false,false]}],[\"$\",\"div\",\"98be8160ce281f29b8ccf5b420988c7a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"de4f268b08b4f5b758a5658b89592ee4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media Audience Sync\",\"children\":\"Media Audience Sync\"}],false,false,false]}],[\"$\",\"div\",\"5cef6738a877b4f0a62d9e54ba8c5dc6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/line\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"LINE\",\"children\":\"LINE\"}],false,false,false]}],[\"$\",\"div\",\"71a35d0a2bf1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"f8d482c09cd1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L26\",\"21c96b154183\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L26\",\"d8f239c8e41e\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"2868cde74456\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"df008048f4d0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Solutions\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0cfb6fe4dfe3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Retail \u0026 eCommerce\",\"children\":\"Retail \u0026 eCommerce\"}],false,false,false]}],[\"$\",\"div\",\"12fcff8cca81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Financial Services\",\"children\":\"Financial Services\"}],false,false,false]}],[\"$\",\"div\",\"4052f39f0b14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Travel \u0026 Hospitality\",\"children\":\"Travel \u0026 Hospitality\"}],false,false,false]}],[\"$\",\"div\",\"5965626c20cb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media \u0026 Entertainment\",\"children\":\"Media \u0026 Entertainment\"}],false,false,false]}],[\"$\",\"div\",\"1a5e67b14012a490992fe255903d654a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/gaming\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Gaming\",\"children\":\"Gaming\"}],false,false,false]}],[\"$\",\"div\",\"b214b4e87f50\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"On Demand\",\"children\":\"On Demand\"}],false,false,false]}],[\"$\",\"div\",\"de9018cb5f84\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about QSR\",\"children\":\"QSR\"}],false,false,false]}],[\"$\",\"div\",\"1980826080e2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/optimize-onboarding\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Optimize Onboarding\",\"children\":\"Optimize Onboarding\"}],false,false,false]}],[\"$\",\"div\",\"5a863e50afc1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/boost-productivity\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Boost Productivity\",\"children\":\"Boost Productivity\"}],false,false,false]}],[\"$\",\"div\",\"0e42e9a7de4a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/improve-acquisition\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Improve Acquisition\",\"children\":\"Improve Acquisition\"}],false,false,false]}],[\"$\",\"div\",\"2ce5bd0ba7a4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/reduce-churn\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reduce Churn\",\"children\":\"Reduce Churn\"}],false,false,false]}],[\"$\",\"div\",\"e89123188e91\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/increase-engagement\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Increase Engagement\",\"children\":\"Increase Engagement\"}],false,false,false]}],[\"$\",\"div\",\"36cc659f7c80\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze for Engineering\",\"children\":\"Braze for Engineering\"}],false,false,false]}],[\"$\",\"div\",\"7055a7e35a70\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Company\"}],false,false,false,false,false]}],[\"$\",\"div\",\"774cff2c99d7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"About Us\",\"children\":\"About Us\"}],false,false,false]}],[\"$\",\"div\",\"c5bec2e53acb29909ccabbdd2517008e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Careers\",\"children\":\"Careers\"}],false,false,false]}],[\"$\",\"div\",\"bdd582aa0b81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"News\",\"children\":\"News\"}],false,false,false]}],[\"$\",\"div\",\"34e407082fc92350c39485695c0ecad1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Investor Relations\",\"children\":\"Investor Relations\"}],false,false,false]}],[\"$\",\"div\",\"01b5a9c92904888242495115390d09d5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about ESG\",\"children\":\"ESG\"}],false,false,false]}],[\"$\",\"div\",\"5f98ea2f39ce\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Legal\",\"children\":\"Legal\"}],false,false,false]}],[\"$\",\"div\",\"55519f6237ffdd5430010d5f562f4308\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Contact Us \u0026 Locations\",\"children\":\"Contact Us \u0026 Locations\"}],false,false,false]}]]}],[\"$\",\"div\",\"7f53ad245a15\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Resources\",\"children\":\"Resources\"}],false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Case Studies\",\"children\":\"Case Studies\"}],false,false,false]}],[\"$\",\"div\",\"d291c07717a1f30daefe9ab43c1aaf8d\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"403d67a880365106246f1d3328481ec7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reports \u0026 Guides\",\"children\":\"Reports \u0026 Guides\"}],false,false,false]}],[\"$\",\"div\",\"034ce97a887816e75476588278316230\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://www.braze.com/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Videos\",\"children\":\"Videos\"}],false,false,false]}],[\"$\",\"div\",\"e755f61f18b94c566affd4a95a3fd4f7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Webinars \u0026 Events\",\"children\":\"Webinars \u0026 Events\"}],false,false,false]}],[\"$\",\"div\",\"3ba7d46c0e532d50fc43a921b9f0ff5e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://learning.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learning\",\"children\":\"Learning\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentation\",\"children\":\"Documentation\"}],false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://www.braze.com/docs\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Documentation Home\",\"children\":\"Documentation Home\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"User Guide\",\"children\":\"User Guide\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Developer Guide\",\"children\":\"Developer Guide\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Partners\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys: All Partners\",\"children\":\"Braze Alloys: All Partners\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Partner Portal\",\"children\":\"Partner Portal\"}],false,false,false]}]]}],[\"$\",\"div\",\"233e3794535bd36b139f3a24384725d8\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Featured Reports\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/reports-and-guides/global-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"2026 Global Engagement Review\",\"children\":\"2026 Global Engagement Review\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Support\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Support Overview\",\"children\":\"Support Overview\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Services\",\"children\":\"Customer Services\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Success\",\"children\":\"Customer Success\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Helpful Links\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"System Status\",\"children\":\"System Status\"}],false,false,false]}],[\"$\",\"div\",\"03431faf86184efd3d895b5a10ebee23\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/help/support#access-the-support-portal \",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Technical Support\",\"children\":\"Technical Support\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2026,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"All Rights Reserved\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"type\":\"button\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Cookies\"}]}],[\"$\",\"$L2b\",null,{}],[\"$\",\"$L2c\",null,{}],[[\"$\",\"$L2a\",\"f9e78a4bc0f8\",{\"href\":\"/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Privacy Policy\"}],[\"$\",\"$L2a\",\"39b81d1cf97d\",{\"href\":\"/company/legal/braze-preference-center\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Preference Center\"}],[\"$\",\"$L2a\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Sitemap\"}]]]}]]}]}]]\n"])</script><script>self.__next_f.push([1,"2e:{\"src\":\"/_next/static/media/logo.210d28cb.png\",\"height\":47,\"width\":100,\"blurDataURL\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAHlBMVEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC3KG9qAAAACnRSTlMEZ3cZikwfPVxX83pwGAAAAAlwSFlzAAALEwAACxMBAJqcGAAAACVJREFUeJwVxcERACAIA8FLAqj9N+ywn+WSzCS4LKmM+u3NOoYPBzUAV9vBJ7AAAAAASUVORK5CYII=\",\"blurWidth\":8,\"blurHeight\":4}\n30:{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0}\n31:{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n32:{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n"])</script><script>self.__next_f.push([1,"22:[\"$\",\"$2d\",null,{\"children\":[[\"$\",\"header\",null,{\"id\":\"site-header\",\"className\":\"fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50\",\"data-site-header\":true,\"children\":[[\"$\",\"$L24\",null,{}],[\"$\",\"nav\",null,{\"id\":\"main-nav-container\",\"className\":\"container flex items-center h-full\",\"aria-label\":\"Main site\",\"children\":[[\"$\",\"$L25\",null,{\"className\":\"flex shrink-0 grow-0 basis-20 items-center xl:mr-10\",\"href\":\"/\",\"trackingText\":\"Homepage (Logo)\",\"data-event-name\":\"Header\",\"data-event-label\":\"Logo\",\"aria-label\":\"Homepage\",\"children\":[\"$\",\"$L26\",null,{\"src\":\"$2e\",\"width\":100,\"height\":32,\"alt\":\"braze\",\"loading\":\"lazy\",\"className\":\"block\"}]}],[\"$\",\"$L27\",null,{\"mainCta\":{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"title\":\"Get Started\"},\"children\":[[\"$\",\"$L28\",null,{\"navItems\":[{\"_key\":\"d5824836636a5971c91645524813c681\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"link\":\"product/data-activation\",\"title\":\"Data Activation\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"title\":\"Personalization\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/testing-experimentation\",\"title\":\"Experimentation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/cross-channel-messaging\",\"title\":\"Cross-Channels\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/audience-sync\",\"title\":\"Media Sync\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Messaging\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"Introducing Sage AI by Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\"}},\"navFooter\":null,\"navLink\":\"/value-of-braze\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"8ef2089e6311\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"title\":\"Product Overview\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/product\",\"title\":\"How it Works\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/sage-ai\",\"specialBranding\":\"sageAi\",\"title\":\"Introducing Sage AI by Braze\"}]}]},\"title\":\"Why Braze?\"},{\"_key\":\"5ab47b4b58cda1c3114776ea34ce2ae7\",\"_type\":\"experiment\",\"brazeFeatureFlagId\":\"FY26Q404\",\"navFooter\":null,\"status\":\"active\",\"title\":\"FY26Q404 | Nav experiment | Product\",\"variantIdPropertyName\":\"variant\",\"variants\":[{\"_key\":\"e03c6df8dbef\",\"_type\":\"experimentVariant\",\"isDefault\":true,\"title\":\"Default\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"UPDATES\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"FY26Q404\"},{\"_key\":\"03e2c7833fb9588223b72d76ef6ad222\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 01\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-01\"},{\"_key\":\"e5b915a1604562980a83d35416ca4c04\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 02\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"b300fa7ee1b4\",\"_type\":\"navItemList\",\"heading\":\"OVERVIEW\",\"navItems\":[{\"_key\":\"d27645a7fb45\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/overview\",\"specialBranding\":\"orange-fade-square\",\"title\":\"The Braze Platform\"}]},{\"_key\":\"329ff897a436\",\"_type\":\"navItemList\",\"heading\":\"CAPABILITIES\",\"navItems\":[{\"_key\":\"17595113e186\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Braze Data Platform\"},{\"_key\":\"af6b54363480\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAl™\"},{\"_key\":\"230e58bcffd3\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Journey Orchestration\"},{\"_key\":\"71161146b74c\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"93881cd20a70\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"specialBranding\":\"purple-fade-square\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"a083cece87ed\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Reporting \u0026 Analytics\"},{\"_key\":\"f1f4e7082bd5\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Cross-Channel\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically-integrated technology\"}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":false,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-02\"}]},{\"_key\":\"d569f32d74f4\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"9a21a868f0c0\",\"_type\":\"navItemList\",\"heading\":\"Industries\",\"navItems\":[{\"_key\":\"55197816f85c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/solutions/retail-and-ecommerce\",\"title\":\"Retail \u0026 eCommerce\"},{\"_key\":\"e76c29cb4353\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/solutions/financial-services\",\"title\":\"Financial Services\"},{\"_key\":\"5d891afbc048\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"map-01\",\"provider\":\"braze\"},\"link\":\"/solutions/travel-hospitality\",\"title\":\"Travel \u0026 Hospitality\"},{\"_key\":\"fa8ecd329386\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/solutions/media-entertainment\",\"title\":\"Media \u0026 Entertainment\"},{\"_key\":\"d33ef9ea03bd\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"gaming-pad-01\",\"provider\":\"braze\"},\"link\":\"/solutions/gaming\",\"title\":\"Gaming\"},{\"_key\":\"f0b81fe7e5e1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"play\",\"provider\":\"braze\"},\"link\":\"/solutions/on-demand\",\"title\":\"On Demand\"},{\"_key\":\"bd9b98bde7d2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"heart-rounded\",\"provider\":\"braze\"},\"link\":\"/solutions/qsr\",\"title\":\"QSR\"}]},{\"_key\":\"c804b611c42c\",\"_type\":\"navItemList\",\"heading\":\"Use Cases\",\"navItems\":[{\"_key\":\"0c31a4e9ac4b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/solutions/optimize-onboarding\",\"title\":\"Optimize Onboarding\"},{\"_key\":\"0f75c9326c4a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pencil-01\",\"provider\":\"braze\"},\"link\":\"/solutions/boost-productivity\",\"title\":\"Boost Productivity\"},{\"_key\":\"00a88b4ca66c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pie-chart-01\",\"provider\":\"braze\"},\"link\":\"/solutions/improve-acquisition\",\"title\":\"Improve Acquisitions\"},{\"_key\":\"810bf8be090b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-down-01\",\"provider\":\"braze\"},\"link\":\"/solutions/reduce-churn\",\"title\":\"Reduce Churn\"},{\"_key\":\"6f3d8d912978\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-notification-square\",\"provider\":\"braze\"},\"link\":\"/solutions/increase-engagement\",\"title\":\"Increase Engagement\"}]},{\"_key\":\"f5d12a81c390\",\"_type\":\"navItemList\",\"heading\":\"Braze For\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-01\",\"provider\":\"braze\"},\"link\":\"/braze-for-engineering\",\"title\":\"Engineering\"},{\"_key\":\"9c23e5c36a6f\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"users-03\",\"provider\":\"braze\"},\"link\":\"/braze-for-startups\",\"title\":\"Startups\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"_type\":\"featuredContentCard\",\"content\":{\"_type\":\"report\",\"featuredImage\":{\"alt\":\"Smiling man holding a smartphone next to \\\"GLOBAL Customer Engagement Review 2026\\\" and the Braze logo.\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png\"}},\"language\":\"en-us\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6ed47717b43211357438a20fc374b0f988cd33d6-1300x540-png\",\"_type\":\"reference\"}},\"pageTitle\":\"Global Customer Engagement Review\",\"slug\":{\"_type\":\"slug\",\"current\":\"global-customer-engagement-review\"}}},\"description\":\"For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands\",\"heading\":\"2026 Global Customer Engagement Review\"}]},\"title\":\"Solutions\"},{\"_key\":\"c16a182d80e0\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"c73a41ed4314\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"4ce304ab6dfe\",\"_type\":\"navItem\",\"description\":\"Explore and connect with our trusted Technology or Solutions partners\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\",\"provider\":\"braze\"},\"link\":\"/partners\",\"title\":\"Braze Alloys\"},{\"_key\":\"93df7b88a2a4\",\"_type\":\"navItem\",\"description\":\"Discover our partnerships with the world's leading agencies, consultancies, and system integrators\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/partners/solutions-partners\",\"title\":\"Delivery Partners\"},{\"_key\":\"778232c055b9\",\"_type\":\"navItem\",\"description\":\"Explore our 140+ technology partnership integrations\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-02\",\"provider\":\"braze\"},\"link\":\"/partners/technology-partners\",\"title\":\"Technology Partners\"},{\"_key\":\"ecb8ef4b62da\",\"_type\":\"navItem\",\"description\":\"Supercharge the power of Braze with pre-built partner solutions designed to accelerate success\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"announcement-02\",\"provider\":\"braze\"},\"link\":\"/partners/braze-amplifiers\",\"title\":\"Braze Amplifiers\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":null,\"title\":\"Partners\"},{\"_key\":\"b2a01e682676\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"134d99094533\",\"_type\":\"navItemList\",\"heading\":\"Learn\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/resources\",\"title\":\"Resources Hub\"},{\"_key\":\"16600c98c60c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"thumbs-up\",\"provider\":\"braze\"},\"link\":\"/customers\",\"title\":\"Case Studies\"},{\"_key\":\"05eabdb4e95a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/resources/articles\",\"title\":\"Blog\"},{\"_key\":\"7726c804d339\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"line-chart-up-04\",\"provider\":\"braze\"},\"link\":\"/resources/reports-and-guides\",\"title\":\"Reports \u0026 Guides\"},{\"_key\":\"f0643f69d3e6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/resources/videos\",\"title\":\"Videos\"},{\"_key\":\"1e6237729c32\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"ticket-01\",\"provider\":\"braze\"},\"link\":\"/resources/webinars-and-events\",\"title\":\"Webinars \u0026 Events\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs\"},\"hasFooter\":true,\"heading\":\"User Documentation\",\"icon\":{\"_type\":\"icon\",\"name\":\"file-question-02\",\"provider\":\"braze\"}}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Grow\",\"navItems\":[{\"_key\":\"f5c7809578b6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/customer-community\",\"title\":\"Bonfire Customer Community\"},{\"_key\":\"e24cbe6f7eb1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/\",\"title\":\"Braze Learning\"},{\"_key\":\"4b9b04860bd2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-04\",\"provider\":\"braze\"},\"link\":\"/customer-champions\",\"title\":\"Customer Champion\"},{\"_key\":\"187b2f624c3d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification\",\"title\":\"Certification\"},{\"_key\":\"85b59ba1019e\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"search-refraction\",\"provider\":\"braze\"},\"link\":\"/resources/articles/glossary\",\"title\":\"Glossary\"}]},{\"_key\":\"437c2df32bb1\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Support\",\"navItems\":[{\"_key\":\"7faad9927174\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"help-circle\",\"provider\":\"braze\"},\"link\":\"/success\",\"title\":\"Support Overview\"},{\"_key\":\"6e2d6ed6eaf6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/customer-support-services\",\"title\":\"Professional Services\"},{\"_key\":\"a69cf0162381\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"headphones-02\",\"provider\":\"braze\"},\"link\":\"/customer-success\",\"title\":\"Customer Success\"}]}]},\"title\":\"Resources\"},{\"_key\":\"57a794378479\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"5c51fa720c20\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"_type\":\"navItem\",\"description\":\"Learn how Braze became the leading customer engagement platform\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/company\",\"title\":\"About Us\"},{\"_key\":\"09f6b770db33\",\"_type\":\"navItem\",\"description\":\"Get the latest news, numbers, and financial results\",\"icon\":{\"_type\":\"icon\",\"name\":\"switch-horizontal-01\",\"provider\":\"braze\"},\"link\":\"https://investors.braze.com/\",\"title\":\"Investor Relations\"},{\"_key\":\"311e09b9fefc\",\"_type\":\"navItem\",\"description\":\"Discover job openings \u0026 why people love working at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"title\":\"Careers\"},{\"_key\":\"e4a311c70601\",\"_type\":\"navItem\",\"description\":\"Explore our Environmental, Social, and Corporate Governance data\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"title\":\"ESG\"},{\"_key\":\"a47094f6fdaf\",\"_type\":\"navItem\",\"description\":\"Find out about the latest happenings at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"announcement-01\",\"provider\":\"braze\"},\"link\":\"/company/news\",\"title\":\"News\"},{\"_key\":\"72d32f7ad851\",\"_type\":\"navItem\",\"description\":\"Get information on our legal terms, policies, compliance, and more\",\"icon\":{\"_type\":\"icon\",\"name\":\"building-08\",\"provider\":\"braze\"},\"link\":\"/company/legal\",\"title\":\"Legal\"}]}],\"navSectionFooter\":{\"hasFooter\":false,\"specialBranding\":\"sageAi\"}},\"navFooter\":{\"cta\":{\"buttonStyle\":\"purple-link\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-02\",\"provider\":\"braze\"},\"link\":\"/company/contact\",\"text\":\"Contact Us\"},\"hasFooter\":true,\"heading\":\"Looking for something else?\"},\"navLink\":null,\"rightSection\":null,\"title\":\"Company\"}],\"className\":\"border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto\"}],[\"$\",\"$L25\",null,{\"href\":\"/search\",\"className\":\"xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4\",\"aria-label\":\"Search\",\"trackingText\":\"Search\",\"children\":[\"$\",\"svg\",null,{\"width\":16,\"height\":16,\"role\":\"img\",\"aria-label\":\"search-sm\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#search-sm\"}]}]}],[\"$\",\"$L29\",null,{\"languages\":[{\"_key\":\"c041569d9afe\",\"_type\":\"language\",\"languageCode\":\"en-us\",\"title\":\"English\"},{\"_key\":\"86dfb02ce026\",\"_type\":\"language\",\"languageCode\":\"fr\",\"title\":\"Français\"},{\"_key\":\"48f64ce723c3\",\"_type\":\"language\",\"languageCode\":\"ja\",\"title\":\"日本語\"},{\"_key\":\"a86f342e46bc\",\"_type\":\"language\",\"languageCode\":\"ko\",\"title\":\"한국어\"},{\"_key\":\"ff4a677e6bea\",\"_type\":\"language\",\"languageCode\":\"pt-br\",\"title\":\"Português BR\"}]}],[\"$\",\"$L28\",null,{\"navItems\":[{\"_key\":\"f02bb2375c46\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"rightSection\":null,\"title\":\"Log In\"},{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"rightSection\":null,\"title\":\"Get Started\"}],\"className\":\"flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0\"}]]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full px-0 pb-24 pt-[168px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-center gap-8 lg:flex-row lg:justify-between\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-12 pr-8 lg:w-[592px]\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-4\",\"children\":[[\"$\",\"span\",null,{\"className\":\"text-xl font-extrabold text-brandPrimary-900\",\"children\":\"404 ERROR\"}],[\"$\",\"p\",null,{\"className\":\"text-display-lg font-extrabold text-gray-900\",\"children\":\"Sorry, we can’t seem to find the page you’re looking for.\"}]]}],[\"$\",\"div\",null,{\"className\":\"flex max-w-screen-xs items-start gap-4\",\"children\":[[\"$\",\"$L2f\",null,{\"variant\":\"purple-button\",\"label\":\"Go to Homepage\",\"href\":\"/\"}],[\"$\",\"$L2f\",null,{\"variant\":\"black-button\",\"label\":\"Go to Resource Hub\",\"href\":\"/resources\"}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex\",\"children\":[\"$\",\"$L26\",null,{\"src\":\"/images/404.png\",\"alt\":\"404\",\"width\":749,\"height\":374,\"className\":\"size-full object-cover\"}]}]]}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Braze.\",[\"$\",\"br\",null,{}],\"Be Absolutely\",[\"$\",\"br\",null,{}],\"Engaging.™\"]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L2a\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Discord\",\"src\":\"$30\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2a\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Twitter\",\"src\":\"$31\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2a\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Linkedin\",\"src\":\"$32\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"e2cec5077444\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"73261f1d0b89\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Overview\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"e4fbe39d4d90\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Why Braze\",\"children\":\"Why Braze\"}],false,false,false]}],[\"$\",\"div\",\"741de93d71b8596c0922e16b9cf4053c\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Platform Overview\",\"children\":\"Braze Platform Overview\"}],false,false,false]}],[\"$\",\"div\",\"24a0e7d60deb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"How Braze Works\",\"children\":\"How Braze Works\"}],false,false,false]}],[\"$\",\"div\",\"69a7e854fa4f\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Product\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"7541fbf00d65\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/data-activation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Data Platform\",\"children\":\"Braze Data Platform\"}],false,false,false]}],[\"$\",\"div\",\"30f282d8a662\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"b7a0b97c5f6188fe9c05fac5c7102eb3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/brazeai-decisioning-studio\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI Decisioning Studio™\",\"children\":\"BrazeAI Decisioning Studio™\"}],false,false,false]}],[\"$\",\"div\",\"727c2213b55ee979fbb5589a139822a1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/ai-agents\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™ Agents\",\"children\":\"BrazeAI™ Agents\"}],false,false,false]}],[\"$\",\"div\",\"b167364e700b35aa10fe4c56a98f67d9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Cross-Channel Messaging\",\"children\":\"Cross-Channel Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f856be7694229b62d8e683df4f46d7e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Journey Orchestration\",\"children\":\"Journey Orchestration\"}],false,false,false]}],[\"$\",\"div\",\"4e5c7e98606da91b2243bc187b576b83\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reporting\",\"children\":\"Reporting\"}],false,false,false]}],[\"$\",\"div\",\"159ed3e017f2f2531070bcf9997cd7ae\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Email\",\"children\":\"Email\"}],false,false,false]}],[\"$\",\"div\",\"5595f9290ed7222435d424735df035b9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mobile App Messaging\",\"children\":\"Mobile App Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f5cea5293210842f761c3f0d9c0b7dc\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Web Messaging\",\"children\":\"Web Messaging\"}],false,false,false]}],[\"$\",\"div\",\"1ffe1ad111ec80ae1c60f42fcd43182e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"SMS/RCS\",\"children\":\"SMS/RCS\"}],false,false,false]}],[\"$\",\"div\",\"98be8160ce281f29b8ccf5b420988c7a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"de4f268b08b4f5b758a5658b89592ee4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media Audience Sync\",\"children\":\"Media Audience Sync\"}],false,false,false]}],[\"$\",\"div\",\"5cef6738a877b4f0a62d9e54ba8c5dc6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/line\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"LINE\",\"children\":\"LINE\"}],false,false,false]}],[\"$\",\"div\",\"71a35d0a2bf1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"f8d482c09cd1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L26\",\"21c96b154183\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L26\",\"d8f239c8e41e\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"2868cde74456\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"df008048f4d0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Solutions\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0cfb6fe4dfe3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Retail \u0026 eCommerce\",\"children\":\"Retail \u0026 eCommerce\"}],false,false,false]}],[\"$\",\"div\",\"12fcff8cca81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Financial Services\",\"children\":\"Financial Services\"}],false,false,false]}],[\"$\",\"div\",\"4052f39f0b14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Travel \u0026 Hospitality\",\"children\":\"Travel \u0026 Hospitality\"}],false,false,false]}],[\"$\",\"div\",\"5965626c20cb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media \u0026 Entertainment\",\"children\":\"Media \u0026 Entertainment\"}],false,false,false]}],[\"$\",\"div\",\"1a5e67b14012a490992fe255903d654a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/gaming\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Gaming\",\"children\":\"Gaming\"}],false,false,false]}],[\"$\",\"div\",\"b214b4e87f50\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"On Demand\",\"children\":\"On Demand\"}],false,false,false]}],[\"$\",\"div\",\"de9018cb5f84\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about QSR\",\"children\":\"QSR\"}],false,false,false]}],[\"$\",\"div\",\"1980826080e2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/optimize-onboarding\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Optimize Onboarding\",\"children\":\"Optimize Onboarding\"}],false,false,false]}],[\"$\",\"div\",\"5a863e50afc1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/boost-productivity\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Boost Productivity\",\"children\":\"Boost Productivity\"}],false,false,false]}],[\"$\",\"div\",\"0e42e9a7de4a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/improve-acquisition\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Improve Acquisition\",\"children\":\"Improve Acquisition\"}],false,false,false]}],[\"$\",\"div\",\"2ce5bd0ba7a4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/reduce-churn\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reduce Churn\",\"children\":\"Reduce Churn\"}],false,false,false]}],[\"$\",\"div\",\"e89123188e91\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/increase-engagement\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Increase Engagement\",\"children\":\"Increase Engagement\"}],false,false,false]}],[\"$\",\"div\",\"36cc659f7c80\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze for Engineering\",\"children\":\"Braze for Engineering\"}],false,false,false]}],[\"$\",\"div\",\"7055a7e35a70\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Company\"}],false,false,false,false,false]}],[\"$\",\"div\",\"774cff2c99d7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"About Us\",\"children\":\"About Us\"}],false,false,false]}],[\"$\",\"div\",\"c5bec2e53acb29909ccabbdd2517008e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Careers\",\"children\":\"Careers\"}],false,false,false]}],[\"$\",\"div\",\"bdd582aa0b81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"News\",\"children\":\"News\"}],false,false,false]}],[\"$\",\"div\",\"34e407082fc92350c39485695c0ecad1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Investor Relations\",\"children\":\"Investor Relations\"}],false,false,false]}],[\"$\",\"div\",\"01b5a9c92904888242495115390d09d5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about ESG\",\"children\":\"ESG\"}],false,false,false]}],[\"$\",\"div\",\"5f98ea2f39ce\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Legal\",\"children\":\"Legal\"}],false,false,false]}],[\"$\",\"div\",\"55519f6237ffdd5430010d5f562f4308\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Contact Us \u0026 Locations\",\"children\":\"Contact Us \u0026 Locations\"}],false,false,false]}]]}],[\"$\",\"div\",\"7f53ad245a15\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Resources\",\"children\":\"Resources\"}],false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Case Studies\",\"children\":\"Case Studies\"}],false,false,false]}],[\"$\",\"div\",\"d291c07717a1f30daefe9ab43c1aaf8d\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"403d67a880365106246f1d3328481ec7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reports \u0026 Guides\",\"children\":\"Reports \u0026 Guides\"}],false,false,false]}],[\"$\",\"div\",\"034ce97a887816e75476588278316230\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://www.braze.com/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Videos\",\"children\":\"Videos\"}],false,false,false]}],[\"$\",\"div\",\"e755f61f18b94c566affd4a95a3fd4f7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Webinars \u0026 Events\",\"children\":\"Webinars \u0026 Events\"}],false,false,false]}],[\"$\",\"div\",\"3ba7d46c0e532d50fc43a921b9f0ff5e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://learning.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learning\",\"children\":\"Learning\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentation\",\"children\":\"Documentation\"}],false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://www.braze.com/docs\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Documentation Home\",\"children\":\"Documentation Home\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"User Guide\",\"children\":\"User Guide\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Developer Guide\",\"children\":\"Developer Guide\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Partners\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys: All Partners\",\"children\":\"Braze Alloys: All Partners\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Partner Portal\",\"children\":\"Partner Portal\"}],false,false,false]}]]}],[\"$\",\"div\",\"233e3794535bd36b139f3a24384725d8\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Featured Reports\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/reports-and-guides/global-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"2026 Global Engagement Review\",\"children\":\"2026 Global Engagement Review\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Support\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Support Overview\",\"children\":\"Support Overview\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Services\",\"children\":\"Customer Services\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Success\",\"children\":\"Customer Success\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Helpful Links\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"System Status\",\"children\":\"System Status\"}],false,false,false]}],[\"$\",\"div\",\"03431faf86184efd3d895b5a10ebee23\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/help/support#access-the-support-portal \",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Technical Support\",\"children\":\"Technical Support\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2026,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"All Rights Reserved\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"type\":\"button\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Cookies\"}]}],[\"$\",\"$L2b\",null,{}],[\"$\",\"$L2c\",null,{}],[[\"$\",\"$L2a\",\"f9e78a4bc0f8\",{\"href\":\"/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Privacy Policy\"}],[\"$\",\"$L2a\",\"39b81d1cf97d\",{\"href\":\"/company/legal/braze-preference-center\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Preference Center\"}],[\"$\",\"$L2a\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Sitemap\"}]]]}]]}]}]]}]\n"])</script><script>self.__next_f.push([1,"33:I[74502,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8649\",\"static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js\"],\"default\"]\n34:I[64929,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8649\",\"static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js\"],\"PartnerDetail\"]\n35:I[18103,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8649\",\"static/chunks/app/%5Blocale%"])</script><script>self.__next_f.push([1,"5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js\"],\"default\"]\n37:I[10950,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8649\",\"static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js\"],\"default\"]\n19:[[\"$\",\"meta\",\"0\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1\"}],[\"$\",\"meta\",\"1\",{\"charSet\":\"utf-8\"}],[\"$\",\"title\",\"2\",{\"children\":\"Just Words\"}],[\"$\",\"meta\",\"3\",{\"name\":\"description\",\"content\":\"Just Words hyper-personalizes messaging at scale on lifecycle marketing channels, empowering you to dynamically test hundreds of variations and auto-refresh underperforming content.\"}],[\"$\",\"meta\",\"4\",{\"name\":\"robots\",\"content\":\"index, follow\"}],[\"$\",\"link\",\"5\",{\"rel\":\"canonical\",\"href\":\"https://www.braze.com/partners/technology-partners/just-words\"}],[\"$\",\"link\",\"6\",{\"rel\":\"alternate\",\"hrefLang\":\"en-us\",\"href\":\"https://www.braze.com/partners/technology-partners/just-words\"}],[\"$\",\"link\",\"7\",{\"rel\":\"alternate\",\"hrefLang\":\"x-default\",\"href\":\"https://www.braze.com/partners/technology-partners/just-words\"}],[\"$\",\"meta\",\"8\",{\"property\":\"og:title\",\"content\":\"Just Words\"}],[\"$\",\"meta\",\"9\",{\"property\":\"og:description\",\"content\":\"Just Words hyper-personalizes messaging at scale on lifecycle marketing channels, empowering you to dynamically test hundreds of variations and auto-refresh underperforming content.\"}],[\"$\",\"meta\",\"10\",{\"property\":\"og:url\",\"content\":\"https://www.braze.com/partners/technology-partners/just-words\"}],"])</script><script>self.__next_f.push([1,"[\"$\",\"meta\",\"11\",{\"property\":\"og:image\",\"content\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/f710da3a7ed21fa9a37a94fb5682279b6110d227-800x223.jpg\"}],[\"$\",\"meta\",\"12\",{\"name\":\"twitter:card\",\"content\":\"summary_large_image\"}],[\"$\",\"meta\",\"13\",{\"name\":\"twitter:title\",\"content\":\"Just Words\"}],[\"$\",\"meta\",\"14\",{\"name\":\"twitter:description\",\"content\":\"Just Words hyper-personalizes messaging at scale on lifecycle marketing channels, empowering you to dynamically test hundreds of variations and auto-refresh underperforming content.\"}],[\"$\",\"meta\",\"15\",{\"name\":\"twitter:image\",\"content\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/f710da3a7ed21fa9a37a94fb5682279b6110d227-800x223.jpg\"}],[\"$\",\"meta\",\"16\",{\"name\":\"next-size-adjust\"}]]\nb:null\n36:T4f5,This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze and its products and features. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in the Braze Annual Report on Form 10-K for the fiscal quarter ended January 31, 2025, filed with the U.S. Securities and Exchange Commission on March 31, 2025, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law."])</script><script>self.__next_f.push([1,"c:[\"$\",\"$2d\",null,{\"children\":[[\"$\",\"div\",null,{\"className\":\"relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero\",\"children\":[\"$\",\"div\",null,{\"className\":\"container relative z-10 pb-20 pt-6\",\"children\":[[\"$\",\"$L33\",null,{\"items\":[{\"label\":\"Partners\",\"link\":\"/partners/technology-partners\"},{\"label\":\"Just Words\"}]}],[\"$\",\"div\",null,{\"className\":\"mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-8 lg:flex-row\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2\",\"children\":[\"$\",\"$L26\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/f710da3a7ed21fa9a37a94fb5682279b6110d227-800x223.jpg\",\"alt\":\"Just Words\",\"width\":176,\"height\":64,\"className\":\"size-full object-contain\"}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-8\",\"children\":[[\"$\",\"h2\",null,{\"className\":\"max-w-screen-md text-start\",\"children\":\"Just Words\"}],[\"$\",\"div\",null,{\"className\":\"flex flex-row gap-2\",\"children\":[[\"$\",\"svg\",null,{\"width\":24,\"height\":24,\"role\":\"img\",\"aria-label\":\"marker-pin-04\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#marker-pin-04\"}]}],[\"$\",\"p\",null,{\"className\":\"max-w-screen-md\",\"children\":\"Canada\"}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-3 md:flex-row\",\"children\":[[[\"$\",\"$L2f\",\"0\",{\"href\":\"/partners/search?partner=technology\u0026type=Message+Personalization\",\"variant\":\"secondaryGray\",\"label\":\"Message Personalization\",\"className\":\"h-[28px]\"}],[\"$\",\"$L2f\",\"1\",{\"href\":\"/partners/search?partner=technology\u0026type=Dynamic+Content\",\"variant\":\"secondaryGray\",\"label\":\"Dynamic Content\",\"className\":\"h-[28px]\"}]],[[\"$\",\"$L2f\",\"0\",{\"href\":\"/partners/search?partner=technology\u0026region=Americas\",\"variant\":\"secondaryGray\",\"label\":\"Americas\",\"className\":\"h-[28px]\"}]]]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-3 sm:w-fit md:flex-row\",\"children\":[[\"$\",\"$L2f\",null,{\"label\":\"View Documentation\",\"variant\":\"primary\",\"href\":\"https://www.braze.com/docs/partners/message_personalization/dynamic_content/content_optimization_testing/just_words\",\"className\":\"h-[37px] w-full text-sm sm:w-fit\",\"target\":\"_blank\"}],[\"$\",\"$L2f\",null,{\"label\":\"View Partner Website\",\"variant\":\"secondaryGray\",\"href\":\"https://justwords.ai\",\"className\":\"h-[37px] w-full text-sm sm:w-fit\",\"target\":\"_blank\"}]]}]]}]]}]}],[\"$\",\"$L34\",null,{\"details\":{\"_id\":\"336cbe82-04d2-4c47-957c-958f40295de4\",\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":[{\"_id\":\"imported-craft-75361\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Americas\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Amériques\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Américas\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"アメリカ\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"아메리카\"}],\"slug\":{\"current\":\"americas\"}}],\"technologyPartnerTypes\":[{\"_id\":\"imported-craft-75315\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Message Personalization\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Personnalisation des messages\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Personalização de mensagens\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"メッセージパーソナライゼーション\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"메시지 개인화\"}],\"slug\":{\"current\":\"message-personalization\"}},{\"_id\":\"imported-craft-75321\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Dynamic Content\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Contenu dynamique\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Conteúdo dinâmico\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"ダイナミックコンテンツ\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"동적 콘텐츠\"}],\"slug\":{\"current\":\"dynamic-content\"}}],\"topics\":null,\"useCases\":null},\"company\":{\"_createdAt\":\"2025-04-30T21:14:05Z\",\"_id\":\"8bd49887-6937-486f-b0e2-ef5f65a55ef8\",\"_rev\":\"n76yzJmvqo1g6yusEDTphG\",\"_type\":\"company\",\"_updatedAt\":\"2025-04-30T21:15:17Z\",\"dashboardLogo\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f710da3a7ed21fa9a37a94fb5682279b6110d227-800x223-jpg\",\"_type\":\"reference\"}},\"icon\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f710da3a7ed21fa9a37a94fb5682279b6110d227-800x223-jpg\",\"_type\":\"reference\"}},\"onDark\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f710da3a7ed21fa9a37a94fb5682279b6110d227-800x223-jpg\",\"_type\":\"reference\"}},\"onLight\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f710da3a7ed21fa9a37a94fb5682279b6110d227-800x223-jpg\",\"_type\":\"reference\"}}},\"isAwardGiver\":false,\"location\":\"Canada\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f710da3a7ed21fa9a37a94fb5682279b6110d227-800x223-jpg\",\"_type\":\"reference\"}},\"onDark\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f710da3a7ed21fa9a37a94fb5682279b6110d227-800x223-jpg\",\"_type\":\"reference\"}},\"onLight\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f710da3a7ed21fa9a37a94fb5682279b6110d227-800x223-jpg\",\"_type\":\"reference\"}}},\"name\":\"Just Words\",\"size\":\"small\",\"url\":\"https://justwords.ai\"},\"date\":\"2025-04-30T21:11:36Z\",\"documentationUrl\":\"https://www.braze.com/docs/partners/message_personalization/dynamic_content/content_optimization_testing/just_words\",\"featuredContent\":null,\"howWeWorkTogether\":[{\"_key\":\"9cd023af77f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"be15a160bafb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Just Words integrates with Braze with two touchpoints. Just Words uses Connected Content to show personalized content dynamically, and Just Words uses Currents to collect data for analytics and further optimizations.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"title\":\"Just Words\",\"whatIsIt\":[{\"_key\":\"8e44152de379\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ef8470fbe9f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Just Words hyper-personalizes messaging at scale on lifecycle marketing channels, empowering you to dynamically test hundreds of variations and auto-refresh underperforming content.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"partnerType\":\"technology\"}],[\"$\",\"div\",null,{\"className\":\"container bg-gray-50 py-[50px] md:py-24\",\"children\":[\"$\",\"$L35\",null,{\"title\":\"Related Content\",\"callToAction\":{\"label\":\"View More\",\"variant\":\"secondaryGray\",\"href\":\"/partners/search?partner=Technology\u0026type=Data%20%26%20Analytics\"},\"cards\":[{\"_id\":\"13d7373b-bc92-4137-a6c5-ac702b57436e\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"81ac331c3223\",\"_type\":\"block\",\"children\":[{\"_key\":\"e3dafc3a6a83\",\"_type\":\"span\",\"marks\":[],\"text\":\"Every time someone adds an item to their cart but doesn’t check out, there’s an opportunity waiting. It might look like a lost sale, but with the right message at the right moment, it can turn into a conversion.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e6914a59159f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e00fd63ab012\",\"_type\":\"span\",\"marks\":[],\"text\":\"The role of an abandoned cart email is to remind customers what they left behind and encourage them to complete their purchase. These messages help recover revenue, but also reduce friction, revive interest, and reconnect with high-intent shoppers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"09df4763551f\",\"_type\":\"block\",\"children\":[{\"_key\":\"26930ece6c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"And there’s a lot of potential on the table. The scale of that opportunity is massive. Some research suggests that just over \"},{\"_key\":\"4eb2db69c160\",\"_type\":\"span\",\"marks\":[\"3fb063cf65be\"],\"text\":\"70% of shopping carts are abandoned\"},{\"_key\":\"6b3dcff668ed\",\"_type\":\"span\",\"marks\":[],\"text\":\" worldwide, with others reporting around \"},{\"_key\":\"5427c4ea4556\",\"_type\":\"span\",\"marks\":[\"21d2af3b2d5d\"],\"text\":\"$$4 trillion in lost revenue\"},{\"_key\":\"bac5e71a382c\",\"_type\":\"span\",\"marks\":[],\"text\":\" globally each year. These exits can happen for many reasons—from surprise shipping fees to distractions—but well-timed messaging can make a major difference.\"}],\"markDefs\":[{\"_key\":\"3fb063cf65be\",\"_type\":\"link\",\"href\":\"https://baymard.com/lists/cart-abandonment-rate\"},{\"_key\":\"21d2af3b2d5d\",\"_type\":\"link\",\"href\":\"https://analyzify.com/statsup/cart-abandonment\"}],\"style\":\"normal\"},{\"_key\":\"999732395145\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e35a40c3f16\",\"_type\":\"span\",\"marks\":[],\"text\":\"This article breaks down what makes an abandoned cart email effective, why timing and personalization matter, and how to structure a recovery series that actually delivers. You’ll also see how brands can go beyond email—combining push, SMS, and in-app messaging to build journeys that meet people where they are.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d58369e3b1e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"01a39d0388e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Contents\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a92721ae0784\",\"_type\":\"block\",\"children\":[{\"_key\":\"063d7ae830bf\",\"_type\":\"span\",\"marks\":[\"c4f9e2169e9a\"],\"text\":\"What is an abandoned cart email?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c4f9e2169e9a\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#what\"}],\"style\":\"normal\"},{\"_key\":\"143d99270c37\",\"_type\":\"block\",\"children\":[{\"_key\":\"c990f3a8497c\",\"_type\":\"span\",\"marks\":[\"a1b5296fd071\"],\"text\":\"How abandoned emails help recover lost revenue for eCommerce brands\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"a1b5296fd071\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#how\"}],\"style\":\"normal\"},{\"_key\":\"ce56bdb02111\",\"_type\":\"block\",\"children\":[{\"_key\":\"4253277e2522\",\"_type\":\"span\",\"marks\":[\"e8aa4aefce13\"],\"text\":\"How to craft more effective abandoned cart email strategies\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e8aa4aefce13\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#craft\"}],\"style\":\"normal\"},{\"_key\":\"579c39ba2ee2\",\"_type\":\"block\",\"children\":[{\"_key\":\"255f896411c8\",\"_type\":\"span\",\"marks\":[\"b6f8a71e815b\"],\"text\":\"20 abandoned cart email best practices\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"b6f8a71e815b\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#20\"}],\"style\":\"normal\"},{\"_key\":\"cc35151586f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d0154fb3a18\",\"_type\":\"span\",\"marks\":[\"cbfaaeaa96d6\"],\"text\":\"Why brands shouldn't rely on email only for abandoned carts\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"cbfaaeaa96d6\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#brands\"}],\"style\":\"normal\"},{\"_key\":\"5b4d83d720c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc333d843e1e\",\"_type\":\"span\",\"marks\":[\"3002fe137139\"],\"text\":\"Real-world abandoned cart campaigns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"3002fe137139\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#real\"}],\"style\":\"normal\"},{\"_key\":\"fbea6ecbe3ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b65acd2e47e\",\"_type\":\"span\",\"marks\":[\"26df9135b7dd\"],\"text\":\"Choosing a customer engagement platform\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"26df9135b7dd\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#choosing\"}],\"style\":\"normal\"},{\"_key\":\"e57ef29ba1fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"991076ea2af4\",\"_type\":\"span\",\"marks\":[\"0bbbea9b8339\"],\"text\":\"Final thoughts on abandoned cart emails\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"0bbbea9b8339\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#final\"}],\"style\":\"normal\"},{\"_key\":\"2db433b36389\",\"_type\":\"block\",\"children\":[{\"_key\":\"e64d9b52589b\",\"_type\":\"span\",\"marks\":[\"e69ac96b6a85\"],\"text\":\"FAQs about abandoned cart emails\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e69ac96b6a85\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email#faq\"}],\"style\":\"normal\"},{\"_key\":\"8326ce953569\",\"_type\":\"anchor\",\"anchorId\":\"what\"},{\"_key\":\"f5a30e5d6494\",\"_type\":\"block\",\"children\":[{\"_key\":\"71ea1807cf95\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is an abandoned cart email?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c688f433fe1f\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cd21d7c3434\",\"_type\":\"span\",\"marks\":[],\"text\":\"An abandoned cart email is a follow-up message sent when someone adds items to their online shopping cart but doesn’t complete the purchase.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8b11daef2cce\",\"_type\":\"block\",\"children\":[{\"_key\":\"c92dfd2ff4ba\",\"_type\":\"span\",\"marks\":[],\"text\":\"These messages are typically triggered automatically based on user behavior. They often include product details, images, and a clear path back to checkout. Some brands also layer in incentives—like free shipping or limited-time discounts—to encourage action.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c3160752d116\",\"_type\":\"block\",\"children\":[{\"_key\":\"1559f3159652\",\"_type\":\"span\",\"marks\":[],\"text\":\"Abandoned cart emails are one of the most widely used (and highest-performing) types of behavioral messaging in eCommerce.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"75211e46f996\",\"_type\":\"richImage\",\"alt\":\"an email from sneaker planet asking you to complete your order\",\"asset\":{\"_ref\":\"image-1d230670913163f857c26d86240fa016ff08a646-2400x2160-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"371d16200543\",\"_type\":\"anchor\",\"anchorId\":\"how\"},{\"_key\":\"8a8332fa5b5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"91f91f006fb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How an abandoned cart series of emails can help recover lost revenue for eCommerce brands\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f18b909f4e85\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3b2e303dbef\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cart abandonment is a major source of revenue loss. Shoppers show clear intent—browsing, selecting items, and getting to the final step—before dropping off.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"52626388ff80\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5f6ff188058\",\"_type\":\"span\",\"marks\":[],\"text\":\"Abandoned cart emails give brands a second chance to convert those high-intent users. They create a bridge between interest and action by removing friction, restoring context, or simply reminding someone what they were about to buy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f3bbcc819014\",\"_type\":\"block\",\"children\":[{\"_key\":\"71d3b96f8b4c\",\"_type\":\"span\",\"marks\":[],\"text\":\"When singular messages are built into an abandoned cart series of emails, they can significantly boost revenue per recipient and recover a meaningful percentage of lost sales. If extended across multiple channels, they become even more powerful.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a03e4c8a8880\",\"_type\":\"anchor\",\"anchorId\":\"craft\"},{\"_key\":\"b32e01dff844\",\"_type\":\"block\",\"children\":[{\"_key\":\"8af79501d12a\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to craft more effective abandoned cart email strategies\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3904a2daa1f1\",\"_type\":\"block\",\"children\":[{\"_key\":\"f28cb990ee8b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Not every abandoned cart recovery message leads to a click. And not every click leads to a conversion. But with the right strategy, brands can significantly improve their chances of turning hesitation into purchase.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"558e4ee1ab82\",\"_type\":\"block\",\"children\":[{\"_key\":\"939c2771b033\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before building your email content or flow, it helps to understand why customers abandon their carts and what elements actually drive re-engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dace2c32c5cb\",\"_type\":\"richImage\",\"alt\":\"a computer screen shows a delay and a message from carly friedrich\",\"asset\":{\"_ref\":\"image-0658ce918c2d26d2a8573c615051c72c38ed7103-2400x1782-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"8bc3c80c2609\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d15c958c57b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cart abandonment checklist\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f07a3d6528c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2d653612b53\",\"_type\":\"span\",\"marks\":[],\"text\":\"Most abandoned carts aren’t a rejection—they’re a pause. Customers get distracted, lose trust at a key moment, or run into unexpected costs that make them hesitate.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec8523aeee04\",\"_type\":\"block\",\"children\":[{\"_key\":\"8115509c27eb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use this cart abandonment checklist to identify common friction points and shape your recovery messaging accordingly:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f9025239e37a\",\"_type\":\"block\",\"children\":[{\"_key\":\"eeb53f316a2e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unexpected shipping fees, taxes, or service charges\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ba564cab65d\",\"_type\":\"block\",\"children\":[{\"_key\":\"200569a0c0ee\",\"_type\":\"span\",\"marks\":[],\"text\":\"Forced account creation before checkout\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"30bf458772d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c44972858bf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Long or complicated checkout forms\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"95c2d476de96\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbd987c0cfb3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Limited payment options or security concerns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"250f5e15cab8\",\"_type\":\"block\",\"children\":[{\"_key\":\"9bfd6f1e431d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unclear return policies or delivery timelines\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ac5f4e166f7d\",\"_type\":\"block\",\"children\":[{\"_key\":\"112fdd54c2f7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Technical issues (e.g., slow site, broken form fields)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8053a55d8a93\",\"_type\":\"block\",\"children\":[{\"_key\":\"14e896451e33\",\"_type\":\"span\",\"marks\":[],\"text\":\"Simply browsing or comparing across sites\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2e3e9d177502\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7b502bc6460\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lack of urgency or motivation to complete the purchase\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"311dbeddc4a1\",\"_type\":\"block\",\"children\":[{\"_key\":\"90a3e61f543e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Each of these factors points to a different messaging opportunity—whether that’s a pricing clarification, a reminder email with product visuals, or a follow-up that re-emphasizes trust and ease.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08566a0ff585\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a3ac98c70c6\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are the key components of an abandoned cart email series?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"29ca983c6030\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef032d2ed4ba\",\"_type\":\"span\",\"marks\":[],\"text\":\"There’s no perfect formula, but high-performing shopping cart reminder emails tend to include the following elements:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f27587b9c7c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"39ce66561915\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A clear subject line\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"a54b7ae476f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"bcfa76de477c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use simple, relevant language to draw attention. Mention the product, the action, or the benefit (“Still deciding?” or “Your cart’s waiting”).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c97f829470ef\",\"_type\":\"block\",\"children\":[{\"_key\":\"e96303bef039\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Recognizable product details\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"2c35fc0ad1c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b80f1c97cf7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Include the item’s name, photo, price, and any chosen options (like size or color). This re-establishes context and saves the user from needing to backtrack.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a2c83bd3ce7c\",\"_type\":\"block\",\"children\":[{\"_key\":\"d29e5dc2f124\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A single, strong call to action\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"ea4bc6904196\",\"_type\":\"block\",\"children\":[{\"_key\":\"0fe60e1d291e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tell the customer exactly what to do next—ideally with a button that says something like “Return to cart” or “Complete your order.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3e7c649b3e50\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf4d3755671f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Consistent branding and tone\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"133f760a9807\",\"_type\":\"block\",\"children\":[{\"_key\":\"eab88aa3b569\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use your usual voice, visual style, and layout. The message should feel like it’s part of the shopping experience, not a separate system.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0517a6818329\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9517148d247\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Supporting content\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"99c2ea51fe8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c4f0bcc4fc6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Add elements like customer reviews, free shipping banners, or reminders about return policies—especially for first-time buyers or high-value carts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b5243b6ab4dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f1075866ee7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mobile-friendly design\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"6c6dc0eefc67\",\"_type\":\"block\",\"children\":[{\"_key\":\"1de3e3b1e719\",\"_type\":\"span\",\"marks\":[],\"text\":\"Make sure the message is readable and clickable on any device. Large images, short paragraphs, and vertical layouts can all help.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d01937301e09\",\"_type\":\"anchor\",\"anchorId\":\"20\"},{\"_key\":\"1517908ec2c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"7bae62a1143c\",\"_type\":\"span\",\"marks\":[],\"text\":\"20 abandoned cart email best practices that actually work\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ba06db0e41b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"776d28f0fc2d\",\"_type\":\"span\",\"marks\":[],\"text\":\"You’ve got the trigger. You’ve got the cart data. But what turns an abandoned cart email from background noise into a conversion tool is how you design the experience. This list of 20 abandoned cart email best practices help build trust, increase relevance, and nudge the customer at just the right moment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bb52e5d38486\",\"_type\":\"block\",\"children\":[{\"_key\":\"10cb185507c2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Identify why customers drop off\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4fe8b5b4f82f\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f1ae17d474b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before writing a single line of copy, make sure you understand the most common friction points. That might be cost, trust, timing, or complexity. Use this insight to shape tone and messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cfad89ce80f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"5bb602101b35\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Create a sequence, not just a one-off email\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ffcaa9e4f23e\",\"_type\":\"block\",\"children\":[{\"_key\":\"abd73aec64b4\",\"_type\":\"span\",\"marks\":[],\"text\":\"A well-timed series—usually two to three emails spaced over a few days—gives customers multiple opportunities to come back. Each message should have a different focus, from reminder to benefit to incentive.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a8ba0feaa95b\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3d1136c4dfc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Write in your brand’s voice\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"281490636123\",\"_type\":\"block\",\"children\":[{\"_key\":\"5964c6e277a9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Recovery emails shouldn’t sound like automated system alerts. Keep the tone consistent with your website, product pages, and post-purchase flows.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"04d9a665fad8\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cbee9310f66\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Lead with clarity in the subject line\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f89c1710b6bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d55dec1e6c3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tell people what the email is about in as few words as possible. Mention the product, the cart, or the next step. You don’t need to be clever—just clear.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db5f4c814f63\",\"_type\":\"block\",\"children\":[{\"_key\":\"ddeaff48b94b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Show what they left behind\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7ee7cdd6298d\",\"_type\":\"block\",\"children\":[{\"_key\":\"5863182872f1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Include item photos, names, and prices. Make it easy for the customer to recognise what they were interested in—no mental heavy lifting required.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"688f9ca246d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d17c144f7e5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Segment based on cart size or customer status\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d70ded3637f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"bae83239a5a2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Someone abandoning a £15 item isn’t the same as someone abandoning a £500 one. New and returning users often respond better to different messaging strategies too.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d501c5764710\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c11cf9f45dd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Make the CTA obvious\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"23d5a8934db4\",\"_type\":\"block\",\"children\":[{\"_key\":\"42f71ccc30a7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use one button. One action. One next step. It should be visually distinct and use action-oriented language like “Return to cart” or “Checkout now.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"906144398673\",\"_type\":\"block\",\"children\":[{\"_key\":\"4eec8e7c3942\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Offer free shipping if it’s a known barrier\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"629c8fc237d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"be779b7bd133\",\"_type\":\"span\",\"marks\":[],\"text\":\"High delivery fees are a common reason for abandonment. If you can, offer free shipping in the final email as a way to encourage return.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"78950c4b7ba1\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf702eec0596\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Wait a little before sending the first email\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d025eb54c0cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"5921a0b6a0a6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sending it immediately can feel robotic. Find the right delay for your audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8cf599a7dd47\",\"_type\":\"block\",\"children\":[{\"_key\":\"b05a5dcf4792\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use social proof to build confidence\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ff49a5166065\",\"_type\":\"block\",\"children\":[{\"_key\":\"2cf0154f8fa7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Include star ratings or short reviews to reassure buyers—especially if they’re new to your brand or hesitant about the product.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9fd2c0042afb\",\"_type\":\"block\",\"children\":[{\"_key\":\"1ffc5616ca76\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Prioritize mobile-first design\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7515b180b68\",\"_type\":\"block\",\"children\":[{\"_key\":\"c151b4706874\",\"_type\":\"span\",\"marks\":[],\"text\":\"Most emails will be opened on a phone. Keep content stacked vertically, use large tap targets, and minimize distractions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a23f1dc938b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"cfb000ba16b6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use discounts selectively\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab8f4fc995cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"54399bd45c41\",\"_type\":\"span\",\"marks\":[],\"text\":\"Don’t train people to expect one. Save the offer for your final email or for specific segments like high-value carts or infrequent buyers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"33baf62ee8e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f0d4e822d0d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Adjust CTA tone to suit your brand\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f0e27d0e051c\",\"_type\":\"block\",\"children\":[{\"_key\":\"92e42fbad573\",\"_type\":\"span\",\"marks\":[],\"text\":\"You can experiment with softer or playful CTAs—like “Take another look” or “Treat yourself”—but they still need to be clear and action-focused.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7e2761946b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"7af68b8dda3d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Trigger emails based on behaviour, not batch schedules\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a88ff744471\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f2839559ada\",\"_type\":\"span\",\"marks\":[],\"text\":\"Recovery emails should react to abandonment in real time, not wait for a daily send window.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"473d347df875\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f381660e3e1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Include product suggestions when it fits\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"64e558c6be24\",\"_type\":\"block\",\"children\":[{\"_key\":\"0364b8ae8343\",\"_type\":\"span\",\"marks\":[],\"text\":\"If someone hasn’t returned for their original item, show alternatives. This can turn a lost sale into a different conversion.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a07a757b9217\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ece87028594\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use urgency—but only when it’s genuine\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"57b15c508c2e\",\"_type\":\"block\",\"children\":[{\"_key\":\"218399bf998f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Limited stock or time-limited offers work well when real. Don’t fake it. It erodes trust.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d938f8750eb3\",\"_type\":\"block\",\"children\":[{\"_key\":\"842907ea7f14\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Suppress users who’ve already converted\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"21f77bfa93ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b8566be72df\",\"_type\":\"span\",\"marks\":[],\"text\":\"Don’t keep emailing customers who’ve completed the purchase through another channel. Use logic to remove them from the flow automatically.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ebb9da06dfb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"bed6945f8408\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Keep branding consistent across channels\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e32d149d8e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"eba89e6212c4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your emails should look and feel like your website or app. From fonts to colors to tone, consistency builds trust and recognition.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a035b1ac114b\",\"_type\":\"block\",\"children\":[{\"_key\":\"114244a3c66d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Test subject lines, layout, and timing regularly\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"84dfb5281bea\",\"_type\":\"block\",\"children\":[{\"_key\":\"26287db2b167\",\"_type\":\"span\",\"marks\":[],\"text\":\"What works now might not work later. A/B and multivariate testing is essential for refining your approach over time. The best abandoned cart email timing and messaging will vary based on a variety of factors.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"398b50beda4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f452e085283\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Expand the flow across multiple channels\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ebe0647e3630\",\"_type\":\"block\",\"children\":[{\"_key\":\"cfc8b6004daf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Not everyone checks their email. Add push notifications, SMS, or in-app reminders to meet customers where they’re most likely to respond.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2d7bd57be1b1\",\"_type\":\"anchor\",\"anchorId\":\"brands\"},{\"_key\":\"58cc5e156150\",\"_type\":\"block\",\"children\":[{\"_key\":\"177bd540ea41\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why brands shouldn't rely on email only for abandoned carts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e7f641ed7474\",\"_type\":\"block\",\"children\":[{\"_key\":\"9398865fb396\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email is a proven channel for abandoned cart recovery—but it’s not always the most effective on its own. Customers don’t live in their inboxes. They switch between apps, tabs, and devices. Relying solely on email means you risk missing the moment they’re ready to act.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a86eb8048c53\",\"_type\":\"block\",\"children\":[{\"_key\":\"b40e445a7fe2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cross-channel orchestration gives brands more options. With the right signals, you can trigger a cart reminder as a push notification while someone’s still browsing on mobile, follow up with an SMS if they’ve opted in, or use in-app messaging to prompt checkout the next time they open your app. Each of these channels works best when it's triggered in the right moment for the right user.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8dfdeecc5af5\",\"_type\":\"block\",\"children\":[{\"_key\":\"33041d3951a1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Instead of repeating the same email sequence, you can switch tactics depending on where the user is in their journey, their preferences, and past behavior.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e02b8776b45a\",\"_type\":\"block\",\"children\":[{\"_key\":\"94d3edef502e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands using Braze often build dynamic abandoned cart flows that span multiple touchpoints—moving seamlessly between mobile and desktop, email and app, with logic that adapts based on behavior and conversion signals. Whether that’s suppressing a message once someone completes a purchase or delivering a second push notification only if the first was ignored, the goal is the same—help people pick up where they left off, without creating friction or fatigue.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"98917eb0f617\",\"_type\":\"block\",\"children\":[{\"_key\":\"27800e03ec0b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Free abandoned cart flow examples by industry\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"645d65bdbe99\",\"_type\":\"block\",\"children\":[{\"_key\":\"817d7c594de8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cart abandonment strategies differ depending on the industry. Customer expectations, industry norms and buying behavior shape the flow. Here are generalized examples of abandoned cart message flows across different sectors—each of which could include email, push, SMS, or in-app reminders, depending on the audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0490383cf9fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f1f8ab7d071\",\"_type\":\"span\",\"marks\":[],\"text\":\"These flow ideas are designed to be flexible and can be adapted using tools like Braze to create cross-channel experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cce2abca346b\",\"_type\":\"block\",\"children\":[{\"_key\":\"46c86f27c2b7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Retail and eCommerce\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"88c212a30ca5\",\"_type\":\"block\",\"children\":[{\"_key\":\"10bc7afeba6b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Flow summary\"},{\"_key\":\"08ea860d5d9d\",\"_type\":\"span\",\"marks\":[],\"text\":\":\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"16da1f435eac\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc263d6b3c3e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 1\"},{\"_key\":\"d430dc0f126f\",\"_type\":\"span\",\"marks\":[],\"text\":\": Reminder with product image, name, and CTA\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3d77c1530045\",\"_type\":\"block\",\"children\":[{\"_key\":\"11d68d4167be\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Push notification (if no conversion)\"},{\"_key\":\"5b9f3afa08d6\",\"_type\":\"span\",\"marks\":[],\"text\":\": Gentle nudge with incentive or limited-time offer\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f2a66ac144c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"167bd0eb8b62\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 2 (24–48 hours later)\"},{\"_key\":\"ed27091a0a82\",\"_type\":\"span\",\"marks\":[],\"text\":\": Include social proof or UGC for the product\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"39349fe12318\",\"_type\":\"block\",\"children\":[{\"_key\":\"dbb3bbc7e43d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 3 (72 hours later)\"},{\"_key\":\"441b83053085\",\"_type\":\"span\",\"marks\":[],\"text\":\": Incentive (e.g., free shipping or 10% off)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"81298d509f8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"d94bf351d2a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Media and Entertainment\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"09901db64c60\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4e265a0ba27\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Flow summary\"},{\"_key\":\"0009e4209904\",\"_type\":\"span\",\"marks\":[],\"text\":\":\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e5bd6b4f893\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6e9da1b2c72\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"In-app message (next app open)\"},{\"_key\":\"1c273029698c\",\"_type\":\"span\",\"marks\":[],\"text\":\": Resume where you left off—e.g., paywall or subscription cart\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d780c83edb42\",\"_type\":\"block\",\"children\":[{\"_key\":\"9fd4160c16e4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 1\"},{\"_key\":\"dde40ad7b6f4\",\"_type\":\"span\",\"marks\":[],\"text\":\": Reinforce value—benefits of subscription or trial\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"00546ed9c09e\",\"_type\":\"block\",\"children\":[{\"_key\":\"f863980705c4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Push (24 hours later)\"},{\"_key\":\"bc997d3f9e63\",\"_type\":\"span\",\"marks\":[],\"text\":\": Highlight exclusive content or upcoming release\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f42d020b3b4b\",\"_type\":\"block\",\"children\":[{\"_key\":\"648df87ae430\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 2\"},{\"_key\":\"17bd32b59ccc\",\"_type\":\"span\",\"marks\":[],\"text\":\": Discount for first-time sign-up or bundle deal\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ede8ce19de9\",\"_type\":\"block\",\"children\":[{\"_key\":\"1139aeb9bc6d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Travel and Hospitality\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ae0dba48a458\",\"_type\":\"block\",\"children\":[{\"_key\":\"f67310396123\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Flow summary\"},{\"_key\":\"f701ac343721\",\"_type\":\"span\",\"marks\":[],\"text\":\":\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f83ed8bc3211\",\"_type\":\"block\",\"children\":[{\"_key\":\"df64c037b883\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 1\"},{\"_key\":\"4e27d69930d6\",\"_type\":\"span\",\"marks\":[],\"text\":\": Cart summary—saved destination, flight, or accommodation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2c8606d55985\",\"_type\":\"block\",\"children\":[{\"_key\":\"af83797cd4a5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Push (1 day later)\"},{\"_key\":\"45558f8d3aaf\",\"_type\":\"span\",\"marks\":[],\"text\":\": Alert about limited availability or price changes\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9f89ff6e3d5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a8a9bbf9535\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 2\"},{\"_key\":\"71977841e8ef\",\"_type\":\"span\",\"marks\":[],\"text\":\": Highlight user reviews or flexible cancellation policy\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"da3777498678\",\"_type\":\"block\",\"children\":[{\"_key\":\"7798d69eb895\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 3\"},{\"_key\":\"5344faff994e\",\"_type\":\"span\",\"marks\":[],\"text\":\": Offer discount code for booking within 24 hours\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6558b6193d4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"16d670107916\",\"_type\":\"span\",\"marks\":[],\"text\":\"On-Demand Services\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"5fdd72f39683\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e931defc5ba\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Flow summary\"},{\"_key\":\"d05297f8c0f2\",\"_type\":\"span\",\"marks\":[],\"text\":\":\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"72a3c52f5aea\",\"_type\":\"block\",\"children\":[{\"_key\":\"20eb79d8ed47\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 1\"},{\"_key\":\"995110eb8aa2\",\"_type\":\"span\",\"marks\":[],\"text\":\": “You were almost there”—summary of service or delivery cart\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"383835b7d835\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dc09b42f659\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Push (within 2 hours)\"},{\"_key\":\"9ae576260568\",\"_type\":\"span\",\"marks\":[],\"text\":\": Tap to resume order with CTA\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a9b767f62ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"04cb57f33190\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"SMS (day after)\"},{\"_key\":\"c821c4859d06\",\"_type\":\"span\",\"marks\":[],\"text\":\": Offer time-limited incentive or free delivery\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1f51033746ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"8121c75475a9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 2\"},{\"_key\":\"5bffa1d0e6e7\",\"_type\":\"span\",\"marks\":[],\"text\":\": Remind of benefits or refer-a-friend rewards\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"176ded291caa\",\"_type\":\"block\",\"children\":[{\"_key\":\"a868f2351fd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Financial Services\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3e5be24eb5d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"676249e69b68\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Flow summary\"},{\"_key\":\"10b7b63f107d\",\"_type\":\"span\",\"marks\":[],\"text\":\":\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cc1538d2c37d\",\"_type\":\"block\",\"children\":[{\"_key\":\"59e44d85de2b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 1\"},{\"_key\":\"8972dd6d9cfa\",\"_type\":\"span\",\"marks\":[],\"text\":\": Resume application or saved quote (with clear CTA)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e7c6d8084e52\",\"_type\":\"block\",\"children\":[{\"_key\":\"a21800c567ae\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Push (next login)\"},{\"_key\":\"dac97df214fc\",\"_type\":\"span\",\"marks\":[],\"text\":\": Nudge to complete onboarding or open account\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5b976235a3c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b3d07e4ed50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 2\"},{\"_key\":\"b6088e97bfaa\",\"_type\":\"span\",\"marks\":[],\"text\":\": Reinforce trust—include security info or testimonials\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b7d68721c5ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"beb7a95227e6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"SMS (optional)\"},{\"_key\":\"a28302b5b80d\",\"_type\":\"span\",\"marks\":[],\"text\":\": One-time reminder for opted-in users\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5d0f81467b5c\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b895766586b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Health and Wellness\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"221a3588c926\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c84ce933941\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Flow summary\"},{\"_key\":\"56b6727968c6\",\"_type\":\"span\",\"marks\":[],\"text\":\":\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b5ab5cd5b685\",\"_type\":\"block\",\"children\":[{\"_key\":\"5179de2d1806\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 1\"},{\"_key\":\"f020fb20116f\",\"_type\":\"span\",\"marks\":[],\"text\":\": Product detail recap—benefits, ingredients, etc.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ee5db334ea9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e36685ad9e21\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"In-app message\"},{\"_key\":\"a8d45dd54361\",\"_type\":\"span\",\"marks\":[],\"text\":\": Reminder tied to wellness goal or plan\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"890c0a8a29d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"45932d4c3183\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email 2\"},{\"_key\":\"2623d0dd670b\",\"_type\":\"span\",\"marks\":[],\"text\":\": Personalised recommendations or complementary products\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7f36d1b88e43\",\"_type\":\"block\",\"children\":[{\"_key\":\"f868d078378c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Push or SMS (final)\"},{\"_key\":\"806208a61e51\",\"_type\":\"span\",\"marks\":[],\"text\":\": Offer small discount or consultation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"43ed41455ae6\",\"_type\":\"block\",\"children\":[{\"_key\":\"821385941475\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more inspiration, explore our breakdown of \"},{\"_key\":\"3a85d057209e\",\"_type\":\"span\",\"marks\":[\"e332d83f2512\"],\"text\":\"abandoned cart email and push examples across verticals\"},{\"_key\":\"aec2298002ea\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"e332d83f2512\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/abandoned-cart-email-push-examples\"}],\"style\":\"normal\"},{\"_key\":\"fe1ba3545d0f\",\"_type\":\"anchor\",\"anchorId\":\"real\"},{\"_key\":\"03513a91ef47\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6c2959badaa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Real-world abandoned cart campaigns\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ff8de9705737\",\"_type\":\"block\",\"children\":[{\"_key\":\"bb2ccd817926\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how two very different brands used Braze to build smart recovery flows that converted intent into action.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"674de6178863\",\"_type\":\"block\",\"children\":[{\"_key\":\"26378788eecb\",\"_type\":\"span\",\"marks\":[],\"text\":\"BlaBlaCar brings journeys back on track\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"032e04abadd3\",\"_type\":\"block\",\"children\":[{\"_key\":\"0386460fbeaa\",\"_type\":\"span\",\"marks\":[\"c614eceed98c\"],\"text\":\"BlaBlaCar\"},{\"_key\":\"b13fc11e406c\",\"_type\":\"span\",\"marks\":[],\"text\":\" is a long-distance carpooling service connecting millions of drivers and passengers across Europe. With a digital-first model and high volume of daily bookings, the team needed a scalable way to bring users back when they dropped off mid-journey.\"}],\"markDefs\":[{\"_key\":\"c614eceed98c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/blablacar-case-study-abandoned-cart\"}],\"style\":\"normal\"},{\"_key\":\"b188d4339a0b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a51325ea4e52\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"8666f8eb5b57\",\"_type\":\"block\",\"children\":[{\"_key\":\"af8cccaadc6e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Many users were selecting trips but not completing their bookings. These drop-offs represented missed revenue and poor user experience—especially when customers were likely just distracted or uncertain.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a23a32fed866\",\"_type\":\"richImage\",\"alt\":\"a computer screen shows a flow chart that says add item\",\"asset\":{\"_ref\":\"image-ad4de2c06a7414ff631c7b0138f4adaf187b111d-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"79d971356aa3\",\"_type\":\"block\",\"children\":[{\"_key\":\"49f527a645ab\",\"_type\":\"span\",\"marks\":[],\"text\":\"The strategy\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"55714094f084\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbbeb07863a2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using Braze, BlaBlaCar built a behavior-triggered abandoned cart flow across email, push notifications, and some thoughtfully-deployed webhooks. Messages were automatically sent based on user device, engagement level, and timing. Each message included pre-filled booking details and a direct path back to checkout.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3736cb8017c9\",\"_type\":\"richImage\",\"alt\":\"a video that says how blablacar drove a 30 % bookie in braze\",\"asset\":{\"_ref\":\"image-80bcb8a7df32694b2b7185494475b65d8473a956-2400x1322-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"edf89f7c8953\",\"_type\":\"block\",\"children\":[{\"_key\":\"521652ea2180\",\"_type\":\"span\",\"marks\":[\"db323bc4694d\"],\"text\":\"BlaBlaCar Case Study | Abandoned Cart Campaigns\"}],\"markDefs\":[{\"_key\":\"db323bc4694d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/blablacar-case-study-abandoned-cart?wvideo=xxqvh5s5p8\"}],\"style\":\"normal\"},{\"_key\":\"0caaf815312e\",\"_type\":\"block\",\"children\":[{\"_key\":\"b0bff42e6ac2\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"2f04dbd2a4a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"e90e93c12349\",\"_type\":\"span\",\"marks\":[],\"text\":\"The campaign drove a \"},{\"_key\":\"b19e8808ce5f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"30% increase in bookings\"},{\"_key\":\"1120128aa49d\",\"_type\":\"span\",\"marks\":[],\"text\":\", and a \"},{\"_key\":\"e66b5b9cfab0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"48% uplift\"},{\"_key\":\"4ae3a996ed35\",\"_type\":\"span\",\"marks\":[],\"text\":\" in click rate.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e97d88f76aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"02e91414ad04\",\"_type\":\"span\",\"marks\":[],\"text\":\"Uber Carshare helps users finish the trip\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ea382590dbe4\",\"_type\":\"block\",\"children\":[{\"_key\":\"477a9a327bbb\",\"_type\":\"span\",\"marks\":[\"59c9d41690d7\"],\"text\":\"Uber Carshare\"},{\"_key\":\"bedf19793332\",\"_type\":\"span\",\"marks\":[],\"text\":\" is an Australian peer-to-peer car-sharing platform that lets users book nearby vehicles on demand. With short booking windows and a mobile-focused customer base, cart abandonment meant losing out on ready-to-go renters.\"}],\"markDefs\":[{\"_key\":\"59c9d41690d7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/uber-carshare-case-study\"}],\"style\":\"normal\"},{\"_key\":\"e046b0b7f83a\",\"_type\":\"block\",\"children\":[{\"_key\":\"8890f700dc78\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"96bd19374fcb\",\"_type\":\"block\",\"children\":[{\"_key\":\"906ef2fd90fa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Many users browsed and added vehicles but dropped off before confirming the booking. Uber Carshare needed a solution that could follow up in real time and adapt to each user’s intent and context.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fdd70a2a1632\",\"_type\":\"richImage\",\"alt\":\"a screenshot of an app that says rent cars on your black fuel us on us and we 've got you covered\",\"asset\":{\"_ref\":\"image-99a5489918aca948c13375e90a946af07fa22ae0-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"1cd304e2627a\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f9bddf82825\",\"_type\":\"span\",\"marks\":[],\"text\":\"The strategy\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"909c4bc5d033\",\"_type\":\"block\",\"children\":[{\"_key\":\"6dcf4fa069ca\",\"_type\":\"span\",\"marks\":[],\"text\":\"The team used Braze Canvas to build a segmented abandoned cart flow triggered by in-app behavior. Messages were sent via push, email, or in-app channels depending on user preferences and included personalized trip details and car availability.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0dcfe44f1cd4\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc8a58e3a863\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"c1b1f7c6aeb3\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b93e289693c\",\"_type\":\"span\",\"marks\":[],\"text\":\"The strategy led to a \"},{\"_key\":\"9826b7f76164\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"20% increase in conversions\"},{\"_key\":\"aa14707cad0c\",\"_type\":\"span\",\"marks\":[],\"text\":\", while also driving long-term engagement and increased app usage.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f72926a7021c\",\"_type\":\"anchor\",\"anchorId\":\"choosing\"},{\"_key\":\"9b550a8a9b3c\",\"_type\":\"block\",\"children\":[{\"_key\":\"20659d2e4135\",\"_type\":\"span\",\"marks\":[],\"text\":\"Choosing a customer engagement platform\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ed839afa1eb8\",\"_type\":\"block\",\"children\":[{\"_key\":\"499fe6804f15\",\"_type\":\"span\",\"marks\":[],\"text\":\"Recovering abandoned carts is a personalized, real-time response to customer behavior, choosing the right message for each person, and delivering it on the channel they’re most likely to engage with. That kind of orchestration requires more than a basic email tool.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bc07677a101e\",\"_type\":\"block\",\"children\":[{\"_key\":\"35fbe0cead85\",\"_type\":\"span\",\"marks\":[],\"text\":\"A strong customer engagement platform should give your team the flexibility to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a844e620ceb\",\"_type\":\"block\",\"children\":[{\"_key\":\"819ad4d6f9bb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Build cross-channel abandoned cart flows\"},{\"_key\":\"7ab4d3bb26cf\",\"_type\":\"span\",\"marks\":[],\"text\":\" with email, push, SMS, and in-app messaging\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f1d9c8484a80\",\"_type\":\"block\",\"children\":[{\"_key\":\"90b6bd1b0a10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use real-time behavioral triggers\"},{\"_key\":\"13dff2afd30f\",\"_type\":\"span\",\"marks\":[],\"text\":\" to follow up based on browsing, cart activity, or checkout drop-off\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c81f31955f17\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ad6e1400732\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Segment audiences dynamically\"},{\"_key\":\"6a7c415d5712\",\"_type\":\"span\",\"marks\":[],\"text\":\" based on cart size, product type, purchase history, or engagement level\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dd388b4c35fa\",\"_type\":\"block\",\"children\":[{\"_key\":\"f17579aea533\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Test and optimize\"},{\"_key\":\"a48d0e82c30c\",\"_type\":\"span\",\"marks\":[],\"text\":\" every message in the flow with A/B testing, delivery windows, and performance analytics\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d96c265df59f\",\"_type\":\"block\",\"children\":[{\"_key\":\"a65294c1662e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalize messaging at scale\"},{\"_key\":\"6c1a5dfbb74f\",\"_type\":\"span\",\"marks\":[],\"text\":\", pulling in live cart details, product images, pricing, and offers\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"75c486e051d5\",\"_type\":\"richImage\",\"alt\":\"a phone screen shows a hamburger pizza and a man\",\"asset\":{\"_ref\":\"image-f75db3fe86fbd76530da8f6f87293ed1f5b06c30-2400x1466-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"a14f567adf4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e252df43da25\",\"_type\":\"span\",\"marks\":[],\"text\":\"Platforms like Braze are built to help brands take action at the moment of highest intent. Whether your team is managing global retail campaigns or app-based micro-moments, the right tools can make all the difference.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f9f8a0c2164\",\"_type\":\"anchor\",\"anchorId\":\"final\"},{\"_key\":\"e1dbeb2f55f0\",\"_type\":\"block\",\"children\":[{\"_key\":\"c32c23796233\",\"_type\":\"span\",\"marks\":[],\"text\":\"Final thoughts on abandoned cart emails\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3aae3489db8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"434b8382c6f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cart abandonment isn’t going away—but neither is customer intent. With the right approach, brands can turn dropped baskets into re-engagement opportunities that drive serious revenue. It takes more than a single follow-up. Success depends on timing, personalization, channel mix, and a message that feels relevant—not robotic.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f768dc34136f\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d9331cd06e6\",\"_type\":\"span\",\"marks\":[],\"text\":\"By understanding why users abandon carts, crafting thoughtful flows, and testing what resonates, brands can build recovery strategies that work across industries and channels. A flexible engagement platform brings that strategy to life—helping teams reach the right people, in the right place, at the right time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a4703d812e83\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"8fe2f2c328d5\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Connect with sales\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"}}],\"heading\":\"Ready to grow? Talk to our sales team.\"},{\"_key\":\"56024a77876c\",\"_type\":\"anchor\",\"anchorId\":\"faq\"},{\"_key\":\"262212ab9fc6\",\"_type\":\"block\",\"children\":[{\"_key\":\"18b8c9c22ad9\",\"_type\":\"span\",\"marks\":[],\"text\":\"FAQs about abandoned cart emails\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"794017af4560\",\"_type\":\"block\",\"children\":[{\"_key\":\"5dce8420bdf2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why are abandoned cart emails important for eCommerce?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ec171d331231\",\"_type\":\"block\",\"children\":[{\"_key\":\"de5f342ac91e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Abandoned cart emails help eCommerce brands recover lost revenue by reminding shoppers to complete their purchase. These emails are triggered when a user leaves items in their cart without checking out, making them a valuable tool for re-engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9824492d84c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ef425a2a18c\",\"_type\":\"span\",\"marks\":[],\"text\":\"How many abandoned cart emails should you send?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a635e4c3e64d\",\"_type\":\"block\",\"children\":[{\"_key\":\"40752f111431\",\"_type\":\"span\",\"marks\":[],\"text\":\"Most brands send a series of 2–3 abandoned cart emails spaced over a few days. The first is typically sent within a few hours, followed by one or two reminders with added urgency or incentives.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c02701146d73\",\"_type\":\"block\",\"children\":[{\"_key\":\"852fbd460289\",\"_type\":\"span\",\"marks\":[],\"text\":\"What’s the best time to send an abandoned cart email?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6e68abb4890d\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfd64e9c4324\",\"_type\":\"span\",\"marks\":[],\"text\":\"The best time to send an abandoned cart email depends on the industry, audience, and even specific customers. Test timing to find what works best for your customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"de8c982412db\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b37b290f2ce\",\"_type\":\"span\",\"marks\":[],\"text\":\"What’s the average conversion rate of abandoned cart emails?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c04fa622065f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b54025961be8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Conversion rates vary, and performance depends on timing, content, incentives, and how well the email aligns with user preferences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"02fbda34af03\",\"_type\":\"block\",\"children\":[{\"_key\":\"286134fb7d29\",\"_type\":\"span\",\"marks\":[],\"text\":\"How do you set up an abandoned cart email flow?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a19fe65508b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"35834fc767e5\",\"_type\":\"span\",\"marks\":[],\"text\":\"To set up an abandoned cart email flow, use a customer engagement platform with real-time tracking and automation. Trigger emails based on cart behavior, personalize the content, and sequence the flow across multiple touchpoints.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/d4e084708f873ca2d1fcd827cd3479298ae21e65-1920x1080.png\",\"publishedDate\":\"2025-09-10T09:19:53.246Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1c7d7d49d298fc76783980c9cd105217c289466a-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Learn how to craft an abandoned cart email strategy that boosts conversions. Explore best practices, flow examples, and cross-channel tips for smarter recovery.\\n\",\"pageTitle\":\"Abandoned Cart Emails 101. Content \u0026 Conversion | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"abandoned-cart-email\"}},\"title\":\"Abandoned cart emails 101: Timing, content, and conversion tips\"},{\"_id\":\"1f69a4d4-2b6c-4f3c-9d45-576ef1307f44\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"f4d0d90cfde4\",\"_type\":\"block\",\"children\":[{\"_key\":\"74dc4e15e169\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands today have no shortage of data, customer expectations, or goals they want to achieve. For marketing teams aiming to scale personalization, improve customer retention, and boost engagement, AI marketing automation is a powerful breakthrough.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8363d20933ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"7aa4eae23abb\",\"_type\":\"span\",\"marks\":[\"7ce839ea4751\"],\"text\":\"AI marketing\"},{\"_key\":\"366e923c652e\",\"_type\":\"span\",\"marks\":[],\"text\":\" automation is an advanced approach that not only streamlines tasks, but uses predictive insights to personalize customer journeys, optimize campaign performance, and free marketers from manual guesswork.\"}],\"markDefs\":[{\"_key\":\"7ce839ea4751\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ultimate-guide-to-ai-marketing\"}],\"style\":\"normal\"},{\"_key\":\"c9f103b7b4e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"21f5803976b5\",\"_type\":\"span\",\"marks\":[],\"text\":\"In this guide, we'll discover what AI marketing automation really means, how it evolved from simpler rules-based systems, and how platforms like \"},{\"_key\":\"97df2b317197\",\"_type\":\"span\",\"marks\":[\"fa1c2b36c595\"],\"text\":\"BrazeAI™\"},{\"_key\":\"b2766fb38933\",\"_type\":\"span\",\"marks\":[],\"text\":\" are helping marketers achieve smarter campaigns, faster execution, and better results.\"}],\"markDefs\":[{\"_key\":\"fa1c2b36c595\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai\"}],\"style\":\"normal\"},{\"_key\":\"3de03e2af2b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"d658540cdc95\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Contents\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c0289afbabd5\",\"_type\":\"block\",\"children\":[{\"_key\":\"66cec2ad88de\",\"_type\":\"span\",\"marks\":[\"818471ef11b7\"],\"text\":\"What is AI marketing?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"818471ef11b7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-marketing-automation#what\"}],\"style\":\"normal\"},{\"_key\":\"d8f8eb3c8846\",\"_type\":\"block\",\"children\":[{\"_key\":\"056d9854861d\",\"_type\":\"span\",\"marks\":[\"45509743d261\"],\"text\":\"How AI for marketing automation works to streamline campaigns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"45509743d261\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-marketing-automation#how\"}],\"style\":\"normal\"},{\"_key\":\"f251dabf3046\",\"_type\":\"block\",\"children\":[{\"_key\":\"4870784cc4dd\",\"_type\":\"span\",\"marks\":[\"d08e63ecf755\"],\"text\":\"Key capabilities and use cases of AI marketing automation tools\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"d08e63ecf755\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-marketing-automation#capabilities\"}],\"style\":\"normal\"},{\"_key\":\"2d4dee7382d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"5e62a794b7a0\",\"_type\":\"span\",\"marks\":[\"1927c71158ef\"],\"text\":\"Implementing AI marketing automation: Best practices for marketers\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"1927c71158ef\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-marketing-automation#best-practices\"}],\"style\":\"normal\"},{\"_key\":\"ff0f34e8452f\",\"_type\":\"block\",\"children\":[{\"_key\":\"709a0a333a71\",\"_type\":\"span\",\"marks\":[\"7ba93c394812\"],\"text\":\"Common misconceptions about AI in marketing automation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"7ba93c394812\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-marketing-automation#misconceptions\"}],\"style\":\"normal\"},{\"_key\":\"5a2503b95ef7\",\"_type\":\"block\",\"children\":[{\"_key\":\"f4d437a1e0dd\",\"_type\":\"span\",\"marks\":[\"e119930bff01\"],\"text\":\"Future trends shaping AI in marketing automation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e119930bff01\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-marketing-automation#trends\"}],\"style\":\"normal\"},{\"_key\":\"c664348bac97\",\"_type\":\"block\",\"children\":[{\"_key\":\"541f8129b9cd\",\"_type\":\"span\",\"marks\":[\"aaeeef5c43cc\"],\"text\":\"Why BrazeAI™ stands out among AI marketing automation tools\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"aaeeef5c43cc\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-marketing-automation#braze\"}],\"style\":\"normal\"},{\"_key\":\"903b35961737\",\"_type\":\"block\",\"children\":[{\"_key\":\"a07ad51f8d89\",\"_type\":\"span\",\"marks\":[\"1fe6857159de\"],\"text\":\"FAQs about AI marketing automation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"1fe6857159de\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-marketing-automation#faqs\"}],\"style\":\"normal\"},{\"_key\":\"a999f4828f15\",\"_type\":\"anchor\",\"anchorId\":\"what\"},{\"_key\":\"e47c78cab3f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a7e48aba1d8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What is AI marketing?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"fec107eb3e12\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cbb9bfb3dd9\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI marketing automation refers to software solutions that combine traditional marketing automation capabilities, like campaign scheduling, segmentation, and triggered messaging, with artificial intelligence (AI) and machine learning. Instead of relying solely on predefined rules, AI marketing automation tools learn from customers as they change to dynamically personalize interactions and recommend the best next actions for each customer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e782075d3fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"fe1cfdfdf945\",\"_type\":\"span\",\"marks\":[],\"text\":\"Where traditional automation often relies on what a customer did yesterday, AI-powered marketing automation can adjust as they change and predict what they'll do tomorrow.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9d50b30255b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"6dacab7a83dc\",\"_type\":\"span\",\"marks\":[],\"text\":\"This smarter approach lets marketers:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8dc053d381a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c2ef5812bf3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Predict customer behaviors (like churn or conversion likelihood)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"168475d55942\",\"_type\":\"block\",\"children\":[{\"_key\":\"244f01f9a487\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalize content, timing, and channels as customers evolve and move in and out of lifecycle stages\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"619a0f1ae80c\",\"_type\":\"block\",\"children\":[{\"_key\":\"58bb77d69311\",\"_type\":\"span\",\"marks\":[],\"text\":\"Enhance targeting precision for better ROI\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f49ad790f66e\",\"_type\":\"block\",\"children\":[{\"_key\":\"22636521b970\",\"_type\":\"span\",\"marks\":[],\"text\":\"Optimize campaign execution without manual intervention\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"384d96e69da9\",\"_type\":\"anchor\",\"anchorId\":\"how\"},{\"_key\":\"2f5cefdd8b9a\",\"_type\":\"block\",\"children\":[{\"_key\":\"fcd815666406\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How AI for marketing automation works to streamline campaigns\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b0fc4e73ca39\",\"_type\":\"block\",\"children\":[{\"_key\":\"bcb00ccb71da\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI marketing automation removes friction throughout all stages of both the brand’s and the customer’s journey. Instead of relying on hard rules or waiting on post-campaign analysis, AI takes real-time customer behavior, historical patterns, and predictive insights and uses them to guide what happens next.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e3c72ecf80ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"c9e92b3f66e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how the process typically works behind the scenes:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d880759073fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"b7db72d3c9ff\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data collection\"},{\"_key\":\"2bdc2482f440\",\"_type\":\"span\",\"marks\":[],\"text\":\": AI pulls in behavioral, transactional, and engagement data from multiple channels—like email, mobile, web, in-app—and sources.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ceed747217cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"6ef56ad917c6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pattern recognition\"},{\"_key\":\"ac763244811d\",\"_type\":\"span\",\"marks\":[],\"text\":\": Machine learning models identify trends across this data: Who’s likely to convert, who’s slipping away, which products resonate.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"977825a4ae61\",\"_type\":\"block\",\"children\":[{\"_key\":\"a977a67143cd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Decisioning\"},{\"_key\":\"6fa50a8f6215\",\"_type\":\"span\",\"marks\":[],\"text\":\": Based on those patterns, the system determines the best message, timing, and channel for each customer, without needing manual rules.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3d1f10656fa7\",\"_type\":\"block\",\"children\":[{\"_key\":\"b0a3349797a2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Execution\"},{\"_key\":\"64311dd6625b\",\"_type\":\"span\",\"marks\":[],\"text\":\": Campaigns are delivered automatically, adapting in real time as users respond.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b8e3ae78dba8\",\"_type\":\"block\",\"children\":[{\"_key\":\"aefe05618cf9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Continuous learning\"},{\"_key\":\"70099fe6e457\",\"_type\":\"span\",\"marks\":[],\"text\":\": With each interaction, the AI can get smarter and refine its predictions to improve performance over time.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dd8feb912367\",\"_type\":\"block\",\"children\":[{\"_key\":\"fff770007f22\",\"_type\":\"span\",\"marks\":[],\"text\":\"For marketers, this workflow means less time spent configuring logic or combing through dashboards and more time focusing on creative, \"},{\"_key\":\"785358040a4d\",\"_type\":\"span\",\"marks\":[\"e480ee66b0e4\"],\"text\":\"strategy\"},{\"_key\":\"a9e5dd5aafc8\",\"_type\":\"span\",\"marks\":[],\"text\":\", and experimentation.\"}],\"markDefs\":[{\"_key\":\"e480ee66b0e4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-marketing-strategy\"}],\"style\":\"normal\"},{\"_key\":\"b2e44a643314\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f68e2cf3654\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI vs. traditional marketing automation: What's changed?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2e440d879899\",\"_type\":\"block\",\"children\":[{\"_key\":\"fec25f32a4f6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Traditional marketing automation tools rely on fixed logic, For example, “If a customer does X, then trigger Y.” These systems are only as good as the rules you write and the time you have to maintain them. For example, edge cases and other exceptions require manual setup and ongoing optimization.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"11d0f119e60a\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff4798817395\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI-powered automation shifts that burden. Instead of requiring marketers to map every possible journey, machine learning models recognize behavioral patterns, predict outcomes, and decide what to do next—in real time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9c288a2259dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b9fa0dad0c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how the shift looks side-by-side:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7954e4fb3bab\",\"_type\":\"customTable\",\"headers\":{\"firstColumnIsHeader\":false,\"firstRowIsHeader\":true},\"table\":{\"rows\":[{\"_key\":\"70d71f57-03be-41e6-8527-9a5d0bb7a83f\",\"_type\":\"tableRow\",\"cells\":[\"\",\"Traditional Automation\",\"AI-Powered Automation\"]},{\"_key\":\"6d2cbade-92fd-4a1b-9898-a500728b24dd\",\"_type\":\"tableRow\",\"cells\":[\"Triggers\",\"Based on predefined rules\",\"Based on real-time predictive signals\"]},{\"_key\":\"9772e144-67ba-4e12-8c96-f4dbbf76bfe5\",\"_type\":\"tableRow\",\"cells\":[\"Segmentation\",\"Static, based on set criteria\",\"Dynamic, learns and adapts continuously\"]},{\"_key\":\"0f58708d-6eeb-42be-a58c-6affa3cc0617\",\"_type\":\"tableRow\",\"cells\":[\"Personalization\",\"Rule-driven content swaps\",\"Predictive content, timing and product recs\"]},{\"_key\":\"c6829034-2d9a-4716-af6d-0751a8b4e6b4\",\"_type\":\"tableRow\",\"cells\":[\"Optimization\",\"Manual A/B tests\",\"Continuous learning and auto-optimization\"]},{\"_key\":\"8ba543bb-b250-4575-a192-5ff682d72e22\",\"_type\":\"tableRow\",\"cells\":[\"Scalability\",\"Complex and time-consuming to scale\",\"High-volume, high-variability built in\"]}]}},{\"_key\":\"da9dfc8b0aaa\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d91fd50950d\",\"_type\":\"span\",\"marks\":[],\"text\":\"This shift reduces manual work, improves agility, and makes it possible to personalize across massive datasets—without rebuilding every journey from scratch.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"828f89717b9c\",\"_type\":\"block\",\"children\":[{\"_key\":\"7c668a446149\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Benefits of AI in marketing automation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c383d598f59c\",\"_type\":\"block\",\"children\":[{\"_key\":\"86372d50f0b5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Yes, AI brings speed and precision, but it also takes on monotonous and manual tasks that can strain a marketer. Here are some of the deeper benefits of AI in marketing automation that go beyond the obvious.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9b6c07f071c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"7043ed86f9c9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Smarter experimentation, on autopilot\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f3f455fa8d9a\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e3708968b97\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI doesn’t need weeks of testing to spot what’s working. It adjusts content, timing, and strategy on the go, so you can run constant experiments without constantly managing them.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5138d239210d\",\"_type\":\"block\",\"children\":[{\"_key\":\"d26622a147c4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Strategy that adapts in real time\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ae8cf0c4851b\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf4db6a99912\",\"_type\":\"span\",\"marks\":[],\"text\":\"Instead of locking campaigns into predefined flows, marketers can define goals (like retention or upsell) and let AI figure out how best to achieve them, adapting paths based on live engagement signals.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e0449f71a0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"02fd6298351a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Frees up humans to do human work\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"cdaca34cdeaf\",\"_type\":\"block\",\"children\":[{\"_key\":\"72f995e4ef23\",\"_type\":\"span\",\"marks\":[],\"text\":\"When AI handles the execution and optimization, marketers can focus on creative, brand storytelling, and new campaign ideas, not manually adjusting campaigns or rebuilding logic.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"da5338a5f58b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3db1c9b7758\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Surface-level insights become deep discovery\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"07b13effe5ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"e14c5988cdaf\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI confirms what you suspect but also can surface patterns and segments you hadn’t thought to look for. That opens the door to new strategies, not just better-tuned versions of the old ones.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"962f0ae65da6\",\"_type\":\"anchor\",\"anchorId\":\"capabilities\"},{\"_key\":\"3e91abaae5c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"7faac5c40673\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key capabilities of AI marketing automation tools\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"47fded48ed5d\",\"_type\":\"block\",\"children\":[{\"_key\":\"b141ee557a81\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI marketing automation is only as good as the tools behind it. \"},{\"_key\":\"e5ec4a52fe03\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"BrazeAI™\"},{\"_key\":\"f09e6b95acc0\",\"_type\":\"span\",\"marks\":[],\"text\":\" was built to help marketers move from manual workflows to intelligent, adaptive campaigns that improve with interactions. Here’s how it works:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4dc67e3a77fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2afa3e0a31d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Upday: 528K users reactivated with \"},{\"_key\":\"e7f75cfa9cd2\",\"_type\":\"span\",\"marks\":[\"3b64082ce4be\",\"strong\"],\"text\":\"Predictive Churn\"}],\"markDefs\":[{\"_key\":\"3b64082ce4be\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/brazeai/predictive_suite/predictive_churn\"}],\"style\":\"h3\"},{\"_key\":\"3b5d95e8e2b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"e03cbe005be4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Utilize machine learning models to identify customers at risk of churning before it happens. This proactive approach allows marketers to trigger re-engagement campaigns tailored to individual behaviors, prioritizing resources toward users most likely to return.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5069f17965f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d67243e80fa\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use case:\"},{\"_key\":\"068c10a0fc75\",\"_type\":\"span\",\"marks\":[],\"text\":\" Upday, an independent, free news app, wanted to re-engage inactive users. They \"},{\"_key\":\"0018e462f9a2\",\"_type\":\"span\",\"marks\":[\"26e68a166e13\"],\"text\":\"leveraged Braze Predictive Insights\"},{\"_key\":\"41ff1138969b\",\"_type\":\"span\",\"marks\":[],\"text\":\" to target users who hadn’t started a session in 30 days, identifying that push messaging was the most likely channel that users would re-engage with. It led to them \"},{\"_key\":\"ab0633a7f4e9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"reactivating 528k users\"},{\"_key\":\"87d1554f8aa3\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"26e68a166e13\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/upday-case-study\"}],\"style\":\"normal\"},{\"_key\":\"3f5e17e3448e\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ece25f3b202\",\"_type\":\"span\",\"marks\":[],\"text\":\"BlaBlaCar: 30% lift in books with \"},{\"_key\":\"b9cff33f686c\",\"_type\":\"span\",\"marks\":[\"38ee2a966dc1\",\"strong\"],\"text\":\"Action Paths\"}],\"markDefs\":[{\"_key\":\"38ee2a966dc1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/action_paths\"}],\"style\":\"h3\"},{\"_key\":\"a142ae30b34c\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c8f289d6728\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Action Paths, marketers define a goal—such as a completed purchase or feature activation—and BrazeAI™ dynamically selects the best message, channel, or timing based on real-time user behavior. This adaptive approach streamlines multi-step journeys without manual logic.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3c09335f8a7c\",\"_type\":\"richImage\",\"alt\":\"A smartphone displaying a mobile app with bus and car illustrations and a list of transportation options.\",\"asset\":{\"_ref\":\"image-eb8de14eeefb38839d82002b2ae34359324c291c-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"a0726da62c5f\",\"_type\":\"block\",\"children\":[{\"_key\":\"9bbb9e6b0262\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use case:\"},{\"_key\":\"4e48056bd800\",\"_type\":\"span\",\"marks\":[],\"text\":\" BlaBlaCar, a carpooling platform, implemented \"},{\"_key\":\"94f0bc3432b6\",\"_type\":\"span\",\"marks\":[\"563962cac9bf\"],\"text\":\"Action Paths in Braze Canvas\"},{\"_key\":\"f874b1cacd23\",\"_type\":\"span\",\"marks\":[],\"text\":\" to automate cross-channel journeys, sending personalized messages to people at optimal times, based on different actions they had taken, like booking a trip or searching for a carpool. This strategy led to a \"},{\"_key\":\"6649ea145cdc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"30% increase in bookings and a 48% uplift in click rates. \"}],\"markDefs\":[{\"_key\":\"563962cac9bf\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/blablacar-case-study-abandoned-cart\"}],\"style\":\"normal\"},{\"_key\":\"04ad31ca8db1\",\"_type\":\"richImage\",\"alt\":\"A flowchart diagramming a system with multiple branching paths and labeled nodes.\",\"asset\":{\"_ref\":\"image-8ac7cef23c2380344ca1d1ff37b65553e40c8c70-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"4d24ee4419bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f13ee5d5223\",\"_type\":\"span\",\"marks\":[\"dd96f7ecfc74\",\"strong\"],\"text\":\"AI Item Recommendations\"},{\"_key\":\"1839a1b54cab\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\": Predict what they’ll love\"}],\"markDefs\":[{\"_key\":\"dd96f7ecfc74\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/brazeai/recommendations/ai_item_recommendations\"}],\"style\":\"h3\"},{\"_key\":\"75d59bd7e396\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f7c42bbc44c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Recommend content, products, or offers that each customer is most likely to engage with, based on their behaviors and preferences. This predictive personalization can enhance conversion rates without additional creative lift.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b18f5934ee4\",\"_type\":\"richImage\",\"alt\":\"BrazeAI interface showing a personalized email with baking item recommendations, alongside panels displaying user interests, churn risk, and item recommendation settings.\",\"asset\":{\"_ref\":\"image-92207044e5340d4e050f86ed2c2f5a21508f7331-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"9adbe4a46339\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3b6859ee5b3\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Fork: Creative refresh with \"},{\"_key\":\"0ee73bf87070\",\"_type\":\"span\",\"marks\":[\"2e2a39e00a56\"],\"text\":\"AI Copywriting Assistant\"}],\"markDefs\":[{\"_key\":\"2e2a39e00a56\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/brazeai/generative_ai/ai_copywriting\"}],\"style\":\"h3\"},{\"_key\":\"099aab041e40\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfecd84da6c4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze AI Copywriting Assistant, powered by OpenAI, helps marketers swiftly generate new creative copy for engagement campaigns. This tool aids in brainstorming, speeding up time to launch and maintaining brand consistency.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dd98ff329158\",\"_type\":\"richImage\",\"alt\":\"a screenshot of a braze ai app on a pink background\",\"asset\":{\"_ref\":\"image-d3a4495062a4e41e85135de1377552fb5598963f-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"f0f3d5fa6952\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d8d267f0d75\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use case: \"},{\"_key\":\"7f9fdc673c8b\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Fork, a restaurant reservation platform, utilized the AI Copywriting Assistant to diversify their messaging, finding new ways to communicate concepts and \"},{\"_key\":\"edb2ac9ddff1\",\"_type\":\"span\",\"marks\":[\"56b999efdc88\"],\"text\":\"inspire fresh approaches.\"},{\"_key\":\"b6ae4f301dba\",\"_type\":\"span\",\"marks\":[],\"text\":\" Raffaella Accogli, Global CRM Manager, Activation at The Fork, says “I felt like I always used the same words, the same expressions, the same concept. With the Braze AI Copywriting Assistant, I can find a way to talk about the same concept using different words. And, it provides inspiration to develop new approaches.”\"}],\"markDefs\":[{\"_key\":\"56b999efdc88\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/everybody-wants-to-chatgpt-the-world\"}],\"style\":\"normal\"},{\"_key\":\"6331812b4012\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b569931573d\",\"_type\":\"span\",\"marks\":[],\"text\":\"KFC South Africa: Faster visuals with \"},{\"_key\":\"a2406b97c65b\",\"_type\":\"span\",\"marks\":[\"40869d8e221e\",\"strong\"],\"text\":\"AI Image Generator\"}],\"markDefs\":[{\"_key\":\"40869d8e221e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/templates_and_media/media_library#generate-ai\"}],\"style\":\"h3\"},{\"_key\":\"e9cf52d09b57\",\"_type\":\"block\",\"children\":[{\"_key\":\"005354fc0b12\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze AI Image Generator empowers marketers to create campaign imagery quickly by inputting brief descriptions. This tool helps reduce dependencies on in-house design teams and accelerates campaign launches.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"903caabf6c46\",\"_type\":\"richImage\",\"alt\":\"kfc south africa wings with a christmas hat\",\"asset\":{\"_ref\":\"image-16a8764709f48c85725e01fb9e11dd20e79822b8-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"367f34800066\",\"_type\":\"block\",\"children\":[{\"_key\":\"e43e9988870e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use case:\"},{\"_key\":\"d31040887ce2\",\"_type\":\"span\",\"marks\":[],\"text\":\" KFC South Africa created holiday campaign images using the AI Image Generator, enabling \"},{\"_key\":\"fa3825377f2f\",\"_type\":\"span\",\"marks\":[\"a5a02e1a911d\"],\"text\":\"rapid development of visuals\"},{\"_key\":\"ba0d6c46d382\",\"_type\":\"span\",\"marks\":[],\"text\":\" aligned with their brand. \"}],\"markDefs\":[{\"_key\":\"a5a02e1a911d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-ai-image-generator\"}],\"style\":\"normal\"},{\"_key\":\"4c178bcd18b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"93b7556a4954\",\"_type\":\"span\",\"marks\":[],\"text\":\"Collectively, these tools enable marketers to deliver personalized, timely, and effective campaigns, enhancing customer engagement and driving measurable results.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4ea8c3fcee65\",\"_type\":\"block\",\"children\":[{\"_key\":\"5311f98c8813\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalized Variant\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b8fd4934b503\",\"_type\":\"block\",\"children\":[{\"_key\":\"13b933dc4cbd\",\"_type\":\"span\",\"marks\":[\"3155d25189ec\"],\"text\":\"Braze Personalized Variant\"},{\"_key\":\"f64e560c9bd5\",\"_type\":\"span\",\"marks\":[],\"text\":\" is designed to determine the message for each individual based on their unique behaviors, preferences, and attributes. It automates personalized messages to each individual intended to increase engagement and conversions for each campaign.\"}],\"markDefs\":[{\"_key\":\"3155d25189ec\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/make-ai-work-for-you-with-braze-predictive-suite-ai-copywriting-assistant-and-personalized-variant\"}],\"style\":\"normal\"},{\"_key\":\"df1203a54d11\",\"_type\":\"richImage\",\"alt\":\"a purple and orange advertisement for brazeai\",\"asset\":{\"_ref\":\"image-f1c176decc79b8a3cfb28a200f0b38b3c37fd873-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"202476b348fa\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef7c29256d9d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalized Paths\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"86bb753bd9cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ecdaf989cd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalized Paths automates journeys so that each customer receives the message copy, creative, channel, offer, and more they’re most likely to engage with throughout their journey—all with a simple toggle.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46de1259c39e\",\"_type\":\"richImage\",\"alt\":\"a purple and red background with brazeai on it\",\"asset\":{\"_ref\":\"image-ac6ee9e78fa10dc72a5bb7f36a30df4966be17f7-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"d5a0c37a37b7\",\"_type\":\"anchor\",\"anchorId\":\"best-practices\"},{\"_key\":\"d62a264d5c31\",\"_type\":\"block\",\"children\":[{\"_key\":\"1ae03864535b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Implementing AI marketing automation: Best practices for marketers\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6a03c1578850\",\"_type\":\"block\",\"children\":[{\"_key\":\"bcba8730b3a8\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI can feel complex from the outside, but when it’s built into tools marketers already use, it becomes far more approachable. Whether you’re part of a large team with data science resources or a lean CRM crew, the path to AI-powered automation starts with a few focused shifts in how you plan, build, and launch campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b8b1e5301e69\",\"_type\":\"block\",\"children\":[{\"_key\":\"85867342d9d2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Optimizing your AI strategy with data science support\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9facbb9fe7ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"405db5245cec\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you have access to analysts or a data science team, you can go beyond plug-and-play and shape your AI tools to your business. That might look like:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a74f2089085\",\"_type\":\"block\",\"children\":[{\"_key\":\"111985c92bcc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Training custom models to predict specific behaviors that matter to your brand\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"49a9c33f953a\",\"_type\":\"block\",\"children\":[{\"_key\":\"5274142b9456\",\"_type\":\"span\",\"marks\":[],\"text\":\"Setting up experiments to test model outputs against business-defined goals\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"286e86ef864b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1532924834a2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Analyzing model performance over time and tuning strategies based on real outcomes\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"071017bf7bc3\",\"_type\":\"block\",\"children\":[{\"_key\":\"caa0c2f5d922\",\"_type\":\"span\",\"marks\":[],\"text\":\"The magic here isn’t just in the tech—it’s in the collaboration. When marketers and data specialists work together, AI becomes a strategic lever, not just a tool.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"60e7f2d78bc3\",\"_type\":\"block\",\"children\":[{\"_key\":\"b671f9544562\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Getting started without a dedicated data science team\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"249f80bed12d\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b38f983f149\",\"_type\":\"span\",\"marks\":[],\"text\":\"No data science? No problem. Platforms like Braze come with intelligence already built in:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c718ee3d5860\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2448561d8ca\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use pre-trained models like Predictive Churn without writing code\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b2e9199733fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"a9b6dab1a941\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tailor the journey to each customer with Personalized Paths and Personalized Variant\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f3a3976a690\",\"_type\":\"block\",\"children\":[{\"_key\":\"508fcbafb9f3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalize experiences with AI Recommendations and Connected Content\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"116c5ff07bcf\",\"_type\":\"block\",\"children\":[{\"_key\":\"346877e8c7d8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Focus on one or two clear use cases, like onboarding, re-engagement, or upsell flows, and build from there.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"13a590b579d6\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"5a0691d1942b\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Download now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/braze-inspiration-guide\"}}],\"body\":[{\"_key\":\"662b1e2df0ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"49124eff266c\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Inspiration Guide is here to help. This collection of 50 inspirational use cases can be easily customized to fit your unique needs and address your unique challenges.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Need innovative ways to meet your business goals?\"},{\"_key\":\"eef37f304197\",\"_type\":\"block\",\"children\":[{\"_key\":\"a37d1838e1be\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"General best practices for success\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ef54a59af7ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"76245c2e5227\",\"_type\":\"span\",\"marks\":[],\"text\":\"No matter your team size or tech stack, these principles can help you get more from AI automation:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6b0be0197c67\",\"_type\":\"block\",\"children\":[{\"_key\":\"29e5b00776de\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Start small, scale fast:\"},{\"_key\":\"342aa735ecda\",\"_type\":\"span\",\"marks\":[],\"text\":\" Choose one high-impact use case to prove value, then expand.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fb7213edfba4\",\"_type\":\"block\",\"children\":[{\"_key\":\"049ab8f1e68b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Stay close to your goals:\"},{\"_key\":\"64bc26b517ef\",\"_type\":\"span\",\"marks\":[],\"text\":\" Let customer outcomes–not shiny features–guide your AI use.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ebee6c938eb1\",\"_type\":\"block\",\"children\":[{\"_key\":\"242df4acdac8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Test and learn constantly:\"},{\"_key\":\"d9323bfb212c\",\"_type\":\"span\",\"marks\":[],\"text\":\" AI thrives on feedback. Use testing to shape and sharpen performance.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6c19e1824eb3\",\"_type\":\"block\",\"children\":[{\"_key\":\"497caa9b36e4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Collaborate across teams:\"},{\"_key\":\"2940bf82bf81\",\"_type\":\"span\",\"marks\":[],\"text\":\" Involve product, data and support teams early. AI works best when it’s aligned with the full customer experience.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d7e9d586291f\",\"_type\":\"anchor\",\"anchorId\":\"misconceptions\"},{\"_key\":\"887cfa1886c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"b78786954c97\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Common misconceptions about AI in marketing automation\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3bb73995c2cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"7c42a942f152\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI has earned a lot of buzz. And with that buzz comes a few persistent myths. Let’s clear the air.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7cedb5790bfe\",\"_type\":\"block\",\"children\":[{\"_key\":\"f39e75cc1354\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"“AI will replace human marketers”\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"93d850d35d0b\",\"_type\":\"block\",\"children\":[{\"_key\":\"5dc3d6b2b0dd\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI doesn’t replace strategy, storytelling, or creative thinking—it enhances them. Tools like BrazeAI™ are designed to handle repetitive decisions and surface insights faster, so marketers can focus on big-picture goals and brand voice.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"244d33084a80\",\"_type\":\"block\",\"children\":[{\"_key\":\"318d57b4ec31\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"“You need a data science team to use AI”\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a4d86a02ab9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"6c288ed055ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"While advanced teams can do more with custom models, many AI marketing automation tools come ready to use. Features like \"},{\"_key\":\"c5e324078dd1\",\"_type\":\"span\",\"marks\":[\"449dd69460dc\"],\"text\":\"Predictive Churn\"},{\"_key\":\"aef75656dd38\",\"_type\":\"span\",\"marks\":[],\"text\":\" and AI Recommendations are plug-and-play, built for marketers, not machine learning engineers.\"}],\"markDefs\":[{\"_key\":\"449dd69460dc\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/brazeai/predictive_suite/predictive_churn\"}],\"style\":\"normal\"},{\"_key\":\"1c526b9660be\",\"_type\":\"block\",\"children\":[{\"_key\":\"91c4675b3187\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"“AI is only for enterprise companies”\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c77f017de006\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e0819e1f724\",\"_type\":\"span\",\"marks\":[],\"text\":\"You don’t need millions of users or a massive tech stack to benefit from AI. Smaller teams can start with narrow, high-impact use cases—like optimizing onboarding flows or personalizing product recommendations—and scale from there.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e669b3ddc176\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbb2b43ecc43\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"“You can’t trust AI to make decisions”\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"21eadf6effff\",\"_type\":\"block\",\"children\":[{\"_key\":\"f37da5adf02e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Good AI doesn’t operate in a black box. BrazeAI™ surfaces explainable insights and gives marketers control, so you can test, tweak, and oversee outcomes while still moving faster than before.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"409fdf618993\",\"_type\":\"anchor\",\"anchorId\":\"trends\"},{\"_key\":\"8959bb915164\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca18a4dafd03\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Future trends shaping marketing automation AI\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"19b65340b885\",\"_type\":\"block\",\"children\":[{\"_key\":\"34f6bb732ca2\",\"_type\":\"span\",\"marks\":[],\"text\":\"As technology evolves, so does the opportunity to create richer, more responsive brand experiences. Here’s our predictions for what’s on the horizon.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3e13d9530e8b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3ae4b63ad95\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Hyper-personalization, powered by predictive modeling\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"40a802ac5508\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd12e483a7d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’re moving beyond broad segments. Future AI models will dig deeper into real-time behaviors, emotional cues, and intent signals, delivering content and timing so tailored, it feels truly individual.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bf67cb43e61d\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf63ea1af4e2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Creative collaboration between humans and AI\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"bd149510efa8\",\"_type\":\"block\",\"children\":[{\"_key\":\"54c23ba9e796\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI won’t replace your creative team, it’ll become part of it. Expect more intuitive tools that help marketers test messaging angles, generate visuals, and brainstorm content when it's needed, while staying true to brand voice and identity.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"94c6d5cbc93f\",\"_type\":\"block\",\"children\":[{\"_key\":\"1894d8aa2613\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Dynamic journeys that shape-shift in real time\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"feb51948c400\",\"_type\":\"block\",\"children\":[{\"_key\":\"b00d5fb1681a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Static workflows are fading. The next wave of journey orchestration will be fully fluid, driven by evolving goals, user context, and AI logic that can rebuild a path mid-stream based on performance.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d335d0675dc5\",\"_type\":\"block\",\"children\":[{\"_key\":\"154ec4391240\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI as a strategic partner\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"971c79de403a\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5642a883629\",\"_type\":\"span\",\"marks\":[],\"text\":\"The future holds more strategic marketing. AI will help teams identify new opportunities, test ideas faster and shift from campaign planning to \"},{\"_key\":\"80b2df3293a4\",\"_type\":\"span\",\"marks\":[\"4f58652a28a8\"],\"text\":\"lifecycle thinking\"},{\"_key\":\"f74bcdad9ec7\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"4f58652a28a8\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/lifecycle-marketing-with-braze-and-fiverr\"}],\"style\":\"normal\"},{\"_key\":\"3e2625e39c45\",\"_type\":\"block\",\"children\":[{\"_key\":\"3e5c95e090f3\",\"_type\":\"span\",\"marks\":[],\"text\":\"For marketing teams ready to evolve, an AI toolkit will help define the next generation of brand loyalty and business growth.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"501c1307b894\",\"_type\":\"anchor\",\"anchorId\":\"braze\"},{\"_key\":\"3740b32fe3b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"61faabbac0c1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Why BrazeAI™ stands out among AI marketing automation tools\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"1d6a4e996d6c\",\"_type\":\"block\",\"children\":[{\"_key\":\"27c26f3925de\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI™ combines real-time intelligence, marketer-friendly design and deep cross-channel orchestration in a way that few platforms can match.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0a7fc425f3b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"caed3c9ff65c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s what sets it apart:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"58d0c799ab17\",\"_type\":\"block\",\"children\":[{\"_key\":\"f73cc90bc7fc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Built for action, not just analysis\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9a1f1ddf39b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"5452d6e3de26\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI™ generates insights and turns them into outcomes. Whether it’s selecting the right message variant, surfacing churn risks, or recommending the next best product, insights can be activated inside your campaign workflows.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ced67c794295\",\"_type\":\"block\",\"children\":[{\"_key\":\"573f60343e03\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Designed for marketers, not machine learning engineers\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"69873e1ad774\",\"_type\":\"block\",\"children\":[{\"_key\":\"a85790b1b774\",\"_type\":\"span\",\"marks\":[],\"text\":\"No complex setup. No data science team required. Tools like Predictive Churn, Action Paths, AI Recommendations, and the AI Copywriting Assistant are intuitive and ready to use, helping marketers launch smarter campaigns faster.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7ace6c5c6a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"80698ce2ae6e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Fully integrated with real-time engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"8188b1bfa233\",\"_type\":\"block\",\"children\":[{\"_key\":\"efdc525f0036\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI capabilities are embedded within Braze Canvas for journey orchestration. That means insights can be applied across email, push, in-app, and more, without jumping between systems or waiting on syncs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2123e96e471e\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a1ed4876e77\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalization without compromise\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"29271a93c433\",\"_type\":\"block\",\"children\":[{\"_key\":\"0009c9649ef5\",\"_type\":\"span\",\"marks\":[],\"text\":\"From dynamic content to image generation, BrazeAI™ helps marketers create 1:1 experiences at scale, without overloading creative teams or sacrificing brand quality.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"574417d479c3\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"ccfe0e438aa1\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Connect with sales\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"}}],\"heading\":\"Ready to grow with AI? Talk to our sales team.\"},{\"_key\":\"144af8248499\",\"_type\":\"anchor\",\"anchorId\":\"faqs\"},{\"_key\":\"eeaf764b6b43\",\"_type\":\"block\",\"children\":[{\"_key\":\"a77e5d8b16fe\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"932053477ddd\",\"_type\":\"block\",\"children\":[{\"_key\":\"27b5c6c2845f\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$36\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/db0100b228f5e260a0493c4b7151901ce72f8e78-1920x1080.png\",\"publishedDate\":\"2025-06-04T15:14:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2eb68efcd3cab1f42d8b5a0bb117880276a3e9cb-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"See how AI marketing automation takes the craft of customer engagement to the next level with smarter tools, predictive insights, and personalization at scale. \",\"pageTitle\":\"AI Marketing Automation Tools and Trends | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"ai-marketing-automation\"}},\"title\":\"AI marketing automation: Smarter campaigns, faster execution, better results\"},{\"_id\":\"23538487-10d1-46ab-bdb4-4384d018d16e\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"96428b8419b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"96aaa3769a29\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketing has always been awash in buzzwords, and two that have been buzzing the loudest lately are personalization and AI. Everyone and everything, it seems, is helping marketers personalize, no doubt with the help of AI. In this maelstrom of hype, marketers understandably are looking for simple explanations and clear value propositions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"52634b26ec0b\",\"_type\":\"block\",\"children\":[{\"_key\":\"51f9e24f55f9\",\"_type\":\"span\",\"marks\":[],\"text\":\"One common method of using AI models to personalize are so-called next best action (NBA)\"},{\"_key\":\"b62386bb9216\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" \"},{\"_key\":\"c57b1cbfbb3a\",\"_type\":\"span\",\"marks\":[],\"text\":\"models. On its face, this seems like a simple idea – a next best action model should tell you the best action to take next with each customer. Who could say no to that? In practice, “next best action” is not a precise term, nor one used by data scientists or experts in machine learning. Many different models, tools, and capabilities bill themselves as “next best action.” Marketers need to understand what these models really do, and what kind of personalization they really offer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"15de2455f849\",\"_type\":\"block\",\"children\":[{\"_key\":\"58aa26292170\",\"_type\":\"span\",\"marks\":[],\"text\":\"How do we decide which action is best?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"228ff6227913\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ee65bf958b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In principle, a NBA model could be extremely naive. For example, a bank could have a rule such as, “If a customer opens a checking account, offer a savings account. If a customer opens a savings account, offer a checking account.” This simple rule is of course not AI at all, and probably doesn’t deserve the name “next best action.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"567357664d9b\",\"_type\":\"block\",\"children\":[{\"_key\":\"462e7d4ce13d\",\"_type\":\"span\",\"marks\":[],\"text\":\"In practice, marketers are using various types of machine learning (ML) to solve the next best action problem. Here are three approaches.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d128b5295c79\",\"_type\":\"block\",\"children\":[{\"_key\":\"7a91119851ed\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Predictive models\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3e92b053c85e\",\"_type\":\"block\",\"children\":[{\"_key\":\"63b996813a23\",\"_type\":\"span\",\"marks\":[],\"text\":\"The most common approach to NBA is to implement a series of predictive models, built with a type of machine learning called supervised learning\"},{\"_key\":\"3ea7d2cbc9fd\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\".\"},{\"_key\":\"a1d0c3f374f2\",\"_type\":\"span\",\"marks\":[],\"text\":\" For example, a company could deploy a model for each of its product lines which looks at historical data and predicts, given the customer profile and recent purchasing behavior, how likely they are to make their next purchase in category Y. These models can be combined to predict, for example, the top 3 products to recommend to each customer. This approach works best in industries like financial services, where the number of products or product lines is relatively small.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"090ebe4865aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c303f2caecd\",\"_type\":\"span\",\"marks\":[],\"text\":\"However, there is a fundamental limitation to this method. Suppose a model is correct that a customer is organically, based on historical data on similar customers, most likely to purchase product Y. That doesn’t mean that Y is the best product to promote! Perhaps we always show those customers product Y, and so they buy it, but some of those customers might happily buy higher-margin product Z. For example, a streaming or utility company might offer customers the next subscription tier, even though some customers would jump on “jump offers” which skip a tier. Since the company has historically not promoted those plans in those situations, customers haven’t historically bought them. So of course the predictive model has no way to know which customers have a propensity for the higher margin plan. In the language of ML, these models do not explore and recommend options when the outcome is not yet known – they don’t try to experiment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a8b363556a1\",\"_type\":\"block\",\"children\":[{\"_key\":\"8776361107a1\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Collaborative filtering\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ae193cc3e6d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"8fca38bdae41\",\"_type\":\"span\",\"marks\":[],\"text\":\"The previous method is impractical for a retail company with thousands of products to promote, or a streaming company with thousands of movies and shows to recommend. In those industries, a common approach to NBA is a type of machine learning called collaborative filtering. A streaming service, in picking which show to recommend to a viewer, has a \"},{\"_key\":\"d1763f64c2a8\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"sparse \"},{\"_key\":\"72cc8817fc57\",\"_type\":\"span\",\"marks\":[],\"text\":\"set of data – most viewers have not watched most shows. Collaborative filtering tries to find trends and patterns in this data to pick the shows the viewer hasn’t watched but is most likely to like. Similar models are used in ecommerce to recommend a product based on what a website visitor puts in their cart.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a4e1e31560db\",\"_type\":\"block\",\"children\":[{\"_key\":\"de39f54d8deb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Collaborative filtering NBA methods have the same limitations as the propensity models approach – they are based on historical data, and don’t explore to try and find options that might be better than the options that have worked in the past. As markets and customer behaviors change, the model will be slow to catch up.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"58107637ce07\",\"_type\":\"block\",\"children\":[{\"_key\":\"b939afa8f822\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. AI decisioning\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"10b03ad3e004\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd2eb4a3effa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unlike the previous two approaches, which make predictions solely based on historical data, AI decisioning uses reinforcement learning, a type of ML which experiments and learns. AI decisioning agents explore the space of possible actions, trying out new options to discover what works best for each individual. Instead of simply doing what has worked best in the past, AI decisioning agents can experiment and empirically discover, for example, which customers are open to higher margin offers that the marketer may not have made to them in the past.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e16239a8af6d\",\"_type\":\"block\",\"children\":[{\"_key\":\"5440a537b4cc\",\"_type\":\"span\",\"marks\":[],\"text\":\"An AI Decisioning Engine, like the one that powers the Braze AI Decisioning Studio, experiments and learns using all available customer data. The AI agents learn and make recommendations based on hundreds of customer characteristics based on all available first-party data, giving recommendations that are truly 1:1.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"52b49e8583ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff0592b9408b\",\"_type\":\"span\",\"marks\":[],\"text\":\"When’s next? And what’s an action, anyway?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e62257a9d330\",\"_type\":\"block\",\"children\":[{\"_key\":\"7dc8f5154586\",\"_type\":\"span\",\"marks\":[],\"text\":\"Suppose a marketer has chosen a model, perhaps one of the ones described above, for next best action. That begs the question: what’s an action? And for that matter, when is “next?” These are not pedantic questions – marketers have to make many decisions simultaneously when they engage with their customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f885e948a82a\",\"_type\":\"block\",\"children\":[{\"_key\":\"b0923d2e0263\",\"_type\":\"span\",\"marks\":[],\"text\":\"When marketers speak of an “action,” they most often mean a product, promotion, or offer that they might make to a customer. A marketer’s model might tell her that the next best promotion to offer customer X is product Y. But that doesn’t tell the marketer all she needs to know. For example, what’s the right financial incentive? Perhaps the product has been discounted too much, and the customer would have happily converted with less of an incentive. And that’s not all – the NBA model doesn’t tell the marketer \"},{\"_key\":\"5b199e0f60aa\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"when\"},{\"_key\":\"0399f7f3d0b8\",\"_type\":\"span\",\"marks\":[],\"text\":\" to make the offer. In other words, when exactly is the “next” in “next best action? Should the marketer email today, or next week? In the morning, or in the afternoon? After all it hardly matters if we offer the right product, if the customer doesn’t read the email. Perhaps the customer is more likely to engage if the email had a different subject line or creative. For that matter, is it best to contact this customer by email in the first place as opposed to a text or a push notification? And if the customer ignores us, how long is it best to wait before contacting that particular customer again?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"abf4d8291762\",\"_type\":\"block\",\"children\":[{\"_key\":\"eee1839c489a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Clearly, simply knowing the next best product or offer is not enough. While we typically wouldn’t think of channel – or time of day, or day of the week, or the tone of a subject line – as actions, these are decisions that a marketer needs to make. It doesn’t do much good to say “We’re using next best action to personalize,” if the personalized offers are sent at the wrong time, at the wrong frequency, or over the wrong channel, or with the wrong incentive.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2fd00f1eb0ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"55108aff47df\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketers don’t simply need to find the next best \"},{\"_key\":\"1e30edb2cb0f\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"action\"},{\"_key\":\"2bf0a94dab4f\",\"_type\":\"span\",\"marks\":[],\"text\":\" – they need to find the next best everything.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"22802a20edfa\",\"_type\":\"block\",\"children\":[{\"_key\":\"3db4fe1204e7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why AI decisioning is next best everything\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c3c4c6029aa7\",\"_type\":\"block\",\"children\":[{\"_key\":\"c8635ecacc6b\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI decisioning, which is based on reinforcement learning, doesn’t simply find the next best product or offer for each customer. AI decisioning can find the best channel, time of day, day of the week, frequency, message, creative -- or indeed any other dimension a marketer wishes to test -- simultaneously. Moreover AI decisioning does not just do what's worked well in the past, but empirically discovers the best option 1:1 for each individual.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b3bc1d5137fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2356d0ed286\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI decisioning is not just next best action – \"},{\"_key\":\"4ba2cb96b84b\",\"_type\":\"span\",\"marks\":[\"7951902c308d\"],\"text\":\"it’s next best everything\"},{\"_key\":\"b73e01b73630\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"7951902c308d\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/ai-decisioning-next-best-everything\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/8fcb8413009e12ec4c732d7747cb44d0fedef21f-3840x2160.png\",\"publishedDate\":\"2025-09-30T12:00:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-73b394779733a68611bd2eca738c66a57a55e0dd-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"AI decisioning can help lifecycle marketers create 1:1 personalization by finding the best channel, time of day, day of the week, frequency, message, creative -- or indeed any other dimension a marketer wishes to test -- simultaneously. \",\"pageTitle\":\"AI decisioning - Next best action? How about next best everything\",\"slug\":{\"_type\":\"slug\",\"current\":\"next-best-everything-ai-decisioning\"}},\"title\":\"Why AI decisioning is next best everything\"},{\"_id\":\"2754601d-5e5b-4f74-80a4-df13221b1552\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"5022cb5fdc31\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a9182b9c0030\",\"_type\":\"span\",\"marks\":[],\"text\":\"There’s no time like the present to recognize the ongoing efforts of companies and employees in driving meaningful social impact. That’s why we launched the Braze for Impact Awards—a new recognition program celebrating Braze employees and teams who have gone above and beyond to make a difference in 2024. We proudly announced our inaugural winners at Braze Kickoff in February 2025, honoring their dedication to creating positive change in their communities.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"48d114465a00\",\"_type\":\"block\",\"children\":[{\"_key\":\"149fd62b4a940\",\"_type\":\"span\",\"marks\":[],\"text\":\"Since its inception in December 2021, the Braze Social Impact team has worked to foster a strong culture of giving and community engagement. Through initiatives like Braze Cares, our employee volunteerism and giving program, Tech for an Equitable Future product grants, Employee Resource Groups (ERGs), Donation Dollars for Doers, and more, we’re empowering employees worldwide to support causes they care about. The Braze for Impact Awards build on this commitment, spotlighting the individuals and teams making a tangible difference.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"532d6e6cbbaa\",\"_type\":\"block\",\"children\":[{\"_key\":\"16976bcaa4f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"All full-time employees were invited to submit nominations, highlighting the inspiring efforts of their peers—or themselves—across the four award categories below. As a testament to Braze’s commitments to giving back, each award winner or winning group received the opportunity to direct a $10,000 USD grant from the Braze for Impact Fund at Tides Foundation to a nonprofit of their choice. We’re inspired by the winners’ dedication and creativity and are committed to continuing to push the boundaries of what's possible in social impact. Join us in celebrating their contributions and learn more about each winner’s selected grantee below.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d69ebe796b13\",\"_type\":\"richImage\",\"alt\":\"a poster that says $ 40,000 donated on behalf of the award winners\",\"asset\":{\"_ref\":\"image-7725ea4038a9f382753b4c23ddf7fe06a4d63d18-3750x1875-png\",\"_type\":\"reference\"}},{\"_key\":\"52e0e295b1ea\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5eced8e02e30\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. ERG Inspiration Award: SOMOS\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"1e6cc98219b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8b9ae906e040\",\"_type\":\"span\",\"marks\":[],\"text\":\"SOMOS is one of 10 employee resource groups (ERGs) at Braze, working to celebrate and amplify Latin American and Hispanic culture. Some of the group’s achievements include initiatives like hosting a Duolingo challenge, providing financial wellness education, a “Cook with SOMOS” event, Hispanic Heritage Month celebrations, hosting a first-generation/Person of Color immigration panel, and collaborating with several other ERGs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c54e8f5d10cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"d553e7fba3380\",\"_type\":\"span\",\"marks\":[],\"text\":\"“We’re proud to have inspired other ERGs and look forward to even more collaboration and opportunities to explore intersectionality in the future. Inclusion is at the heart of what we do at SOMOS, and we’re proud to foster representation, opportunity, and belonging for all,” said Niki Flores, Customer Success Manager I, Scale at Braze, who serves as the Global Networking and Partnerships Lead for SOMOS.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b810c798751f\",\"_type\":\"block\",\"children\":[{\"_key\":\"4190942c95190\",\"_type\":\"span\",\"marks\":[],\"text\":\"Melody Gonzalez, Senior Customer Operations Specialist at Braze, and the group’s Global Programming Lead added, “We're so honored to receive this award on behalf of our ERG. With our core pillars being Inclusion, Culture, and Community, receiving this recognition and award means so much to us!”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4eb0d23a2d07\",\"_type\":\"block\",\"children\":[{\"_key\":\"0ebd804402020\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Nonprofit grantee: Latinas in Tech\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e49e0c6fee7a\",\"_type\":\"block\",\"children\":[{\"_key\":\"476934b9f6670\",\"_type\":\"span\",\"marks\":[\"59e5b9cddfc7\",\"em\"],\"text\":\"Latinas in Tech\"},{\"_key\":\"476934b9f6671\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" is a nonprofit founded in 2014 that aims to connect, support, and empower Latina women working in the tech industry. The organization works hand-in-hand with top technology companies to create safe spaces for learning, mentorship, and recruitment. Members do more than just break glass ceilings; they build bridges, connect cultures, and amplify the impact of technology to create a more interconnected and inclusive world. SOMOS’ $10,000 grant, funded by the Braze for Social Impact Fund at Tides Foundation, will aid \"},{\"_key\":\"476934b9f6672\",\"_type\":\"span\",\"marks\":[\"69aa1f408c2b\",\"em\"],\"text\":\"programming\"},{\"_key\":\"476934b9f6673\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" that includes their AI Academy, Professional Development, and Mentorship Program.\"}],\"markDefs\":[{\"_key\":\"59e5b9cddfc7\",\"_type\":\"link\",\"href\":\"https://latinasintech.org/\"},{\"_key\":\"69aa1f408c2b\",\"_type\":\"link\",\"href\":\"https://latinasintech.org/programs\"}],\"style\":\"normal\"},{\"_key\":\"a3a2a02ed3b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"933fa62e53d20\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Social Impact Advocate(s) of the Year: Reshma Sanghvi Dilip Kumar, \u0026 Zak Rittenhouse\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"49326c0dcaf4\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2f0b27569000\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reshma Sanghvi Dilip Kumar, Customer and Partner Trainer at Braze, and Zak Rittenhouse, Talent Development Operations Manager at Braze, were both awarded Social Impact Advocate of the year for their personal commitments toward social impact. Reshma started as the first Braze Cares Advocate in the Singapore office two years ago, organizing quarterly volunteer events with \"},{\"_key\":\"e2f0b27569001\",\"_type\":\"span\",\"marks\":[\"19122c9595be\"],\"text\":\"Waterways Watch Society\"},{\"_key\":\"e2f0b27569002\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"e2f0b27569003\",\"_type\":\"span\",\"marks\":[\"999241274ba8\"],\"text\":\"TOUCH Community Services\"},{\"_key\":\"e2f0b27569004\",\"_type\":\"span\",\"marks\":[],\"text\":\", and onboarding new advocates to expand volunteerism in both the Singapore and Jakarta offices. “It’s been incredible to see these efforts foster community,” she said. “Outside of Braze Cares, I’m passionate about diverse ERG programming in APAC and have enjoyed serving as a local lead for HealthyMinds as well as Brown@Braze \u0026 Asians@Braze.” These ERGs host fun regional events like Sip \u0026 Paints, stress awareness workshops, and pickleball — all to the end of building community within Braze.\"}],\"markDefs\":[{\"_key\":\"19122c9595be\",\"_type\":\"link\",\"href\":\"https://www.wws.org.sg/\"},{\"_key\":\"999241274ba8\",\"_type\":\"link\",\"href\":\"https://touch-uat.org.sg/\"}],\"style\":\"normal\"},{\"_key\":\"9d382c8a4516\",\"_type\":\"block\",\"children\":[{\"_key\":\"6715bd9d1cff0\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Nonprofit grantee: Krsnas Free Meals\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9f04204d2ea7\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac89e4904dfd0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Reshma’s $5,000 grant was directed to \"},{\"_key\":\"ac89e4904dfd1\",\"_type\":\"span\",\"marks\":[\"e6e18091f312\",\"em\"],\"text\":\"Krsna’s Free Meals\"},{\"_key\":\"ac89e4904dfd2\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\", an organization helping to feed migrant workers in Singapore. Previously known as Krishna’s Kitchen, Krsnas Free Meals is a soup kitchen providing free breakfasts and lunches daily. Volunteers prep vegetables, clean the kitchen, and serve meals — more than 400,000 of which have been delivered to date.\"}],\"markDefs\":[{\"_key\":\"e6e18091f312\",\"_type\":\"link\",\"href\":\"https://www.krsnasfreemeals.org/\"}],\"style\":\"normal\"},{\"_key\":\"7cecc69da694\",\"_type\":\"block\",\"children\":[{\"_key\":\"99b30d5e5728\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c2cbedd3379a\",\"_type\":\"block\",\"children\":[{\"_key\":\"6dce41b384e70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Zak was part of the HRC CEI submission, \"},{\"_key\":\"6dce41b384e71\",\"_type\":\"span\",\"marks\":[\"1311d88828c7\"],\"text\":\"earning Braze a perfect score of 100\"},{\"_key\":\"6dce41b384e72\",\"_type\":\"span\",\"marks\":[],\"text\":\", two years running. “That’s not just a score; it’s a statement that says safety, belonging, and inclusion are more than words here,” he said. Zak also helps organize volunteer events in the Braze Minneapolis hub and supports the HealthyMinds and Pride@Braze ERGs. “It’s been incredibly rewarding to see how these efforts help us \"},{\"_key\":\"6dce41b384e73\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"live our values \"},{\"_key\":\"6dce41b384e74\",\"_type\":\"span\",\"marks\":[],\"text\":\"— and make work \"},{\"_key\":\"6dce41b384e75\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"work\"},{\"_key\":\"6dce41b384e76\",\"_type\":\"span\",\"marks\":[],\"text\":\" for everyone.”\"}],\"markDefs\":[{\"_key\":\"1311d88828c7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/hrc-equality-100-award-2025-corporate-equality-index\"}],\"style\":\"normal\"},{\"_key\":\"4eb914d03416\",\"_type\":\"block\",\"children\":[{\"_key\":\"e95c36b22d9a0\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Nonprofit grantee: To Write Love On Her Arms\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e711a0aa7964\",\"_type\":\"block\",\"children\":[{\"_key\":\"c709906d61860\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Zak’s $5,000 grant was directed to \"},{\"_key\":\"c709906d61861\",\"_type\":\"span\",\"marks\":[\"86381e81ce7e\",\"em\"],\"text\":\"To Write Love On Her Arms!\"},{\"_key\":\"c709906d61862\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" This organization is dedicated to bringing hope, help, and support to individuals facing mental health challenges, depression, addiction, and contemplating self-injury. The organization exists to encourage, inform, inspire, and invest directly into prevention, treatment, and recovery.\"}],\"markDefs\":[{\"_key\":\"86381e81ce7e\",\"_type\":\"link\",\"href\":\"https://twloha.com/\"}],\"style\":\"normal\"},{\"_key\":\"7588065852aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7a0030587fb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Social Impact Changemakers of the Year: the Braze San Francisco Office\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c893dbdf8a8a\",\"_type\":\"block\",\"children\":[{\"_key\":\"f501b5fd336c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze San Francisco office has partnered with the \"},{\"_key\":\"f501b5fd336c1\",\"_type\":\"span\",\"marks\":[\"009a5d731b0a\"],\"text\":\"Peninsula College Fund\"},{\"_key\":\"f501b5fd336c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" (PCF) over the past two years to support first-generation college students on their career journeys. As part of this ongoing partnership, the office launched the “Day in the Life” events in 2024, providing mentorship and hands-on learning experiences to help students navigate career opportunities in tech. The award was presented to Kevin Chaney, Account Executive, Emerging Enterprise,Melanie Scanell, Account Executive, Emerging Enterprise, and Audra Wingard, Senior UX Researcher– the office’s Braze Cares Advocates– on behalf of the office. “Thanks to the dedication of our San Francisco volunteer team, we’ve been able to make a real impact in our local community. We’re really proud of the way our office has rallied together to give back,” Melanie said. The office plans to continue work with both PCF and the grantee of their choice.\"}],\"markDefs\":[{\"_key\":\"009a5d731b0a\",\"_type\":\"link\",\"href\":\"https://www.peninsulacollegefund.org/\"}],\"style\":\"normal\"},{\"_key\":\"a5bd465e6e4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"84d5ee7e41540\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Nonprofit grantee: St. Anthony’s Foundation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ce7b7bb38c1f\",\"_type\":\"block\",\"children\":[{\"_key\":\"351e746d3f530\",\"_type\":\"span\",\"marks\":[\"02c086432636\",\"em\"],\"text\":\"St. Anthony’s Foundation\"},{\"_key\":\"351e746d3f531\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" received a $10,000 grant from the San Francisco office. Founded in 1950, St. Anthony’s is the most comprehensive safety net service center in the city. Each day, the organization provides essential services, health care, and gateways to stability for the families and individuals who most need them, with the goal to help create a future where all people flourish.\"}],\"markDefs\":[{\"_key\":\"02c086432636\",\"_type\":\"link\",\"href\":\"https://www.stanthonysf.org/\"}],\"style\":\"normal\"},{\"_key\":\"c9cdfcd1c79d\",\"_type\":\"block\",\"children\":[{\"_key\":\"d88b7fe624b30\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Social Impact Innovation Award: Caitlyn Grundy\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e6c54447190b\",\"_type\":\"block\",\"children\":[{\"_key\":\"42615c20330b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Caitlyn Grundy, Senior Customer Success Manager, Enterprise at Braze, co-created the \"},{\"_key\":\"42615c20330b1\",\"_type\":\"span\",\"marks\":[\"977bf5e4d896\"],\"text\":\"Tech for an Equitable Future Inspiration Guide\"},{\"_key\":\"42615c20330b2\",\"_type\":\"span\",\"marks\":[],\"text\":\" with Zach Dorner, Senior Solutions Consultant at Braze. This resource illustrates how potential like-minded customers can leverage Braze to grow their business through the lens of existing customers and other aspirational brands, inspiring them to apply to the program. Caitlyn is part of the internal Tech for an Equitable Future council and co-leads two ERGs: SOMOS and Black@Braze.\"}],\"markDefs\":[{\"_key\":\"977bf5e4d896\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/t4ef-inspiration-guide\"}],\"style\":\"normal\"},{\"_key\":\"630e4273ce42\",\"_type\":\"block\",\"children\":[{\"_key\":\"4333b45a8fe30\",\"_type\":\"span\",\"marks\":[],\"text\":\"“It’s no secret that I love Social Impact and I’m always looking for ways to embed purpose-driven work into my everyday job. I’m glad that Braze has allowed so many opportunities for me to tap into what I care about most,” she shared.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"accb24da8e2f\",\"_type\":\"block\",\"children\":[{\"_key\":\"f8cff6fbf1860\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Nonprofit grantee: Friends of the Children — SF Bay Area\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"064ad205ab58\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ba792a52d050\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Caitlyn selected \"},{\"_key\":\"2ba792a52d051\",\"_type\":\"span\",\"marks\":[\"b2d740d1f24c\",\"em\"],\"text\":\"Friends of the Children — SF Bay Area\"},{\"_key\":\"2ba792a52d052\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" to receive a $10,000 grant. This organization impacts generational change by empowering youth who face the greatest obstacles by providing relationships with professional mentors. The goal is to select children who face multiple systemic obstacles and amplify their voices as they write their own stories of hope and resilience by pairing them with long-term mentors, sometimes for 12+ years.\"}],\"markDefs\":[{\"_key\":\"b2d740d1f24c\",\"_type\":\"link\",\"href\":\"https://friendssfbayarea.org/\"}],\"style\":\"normal\"},{\"_key\":\"6358b172cab5\",\"_type\":\"block\",\"children\":[{\"_key\":\"909b90b8818c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"You’re invited to opt in\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"549cc4eac953\",\"_type\":\"block\",\"children\":[{\"_key\":\"df8d3afa6a560\",\"_type\":\"span\",\"marks\":[],\"text\":\"This year’s “Braze for Impact Awards” shines a light on the dedicated efforts that our teams bring to their communities and the outcomes they can influence. In turn, we invite you to explore the nonprofits we support and consider how you might contribute to those around you. We recognize the power of community support and so, if you’re looking to make a tangible impact through your work life, please also \"},{\"_key\":\"df8d3afa6a561\",\"_type\":\"span\",\"marks\":[\"60a34a6b7c8f\"],\"text\":\"consider applying to Braze\"},{\"_key\":\"df8d3afa6a562\",\"_type\":\"span\",\"marks\":[],\"text\":\" to further extend our community.\"}],\"markDefs\":[{\"_key\":\"60a34a6b7c8f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/company/careers\"}],\"style\":\"normal\"},{\"_key\":\"420e2adba732\",\"_type\":\"block\",\"children\":[{\"_key\":\"4504b65e20b50\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/e3621e3ffa5a8c35755ddb4e028d08f935624e44-3750x1963.png\",\"publishedDate\":\"2025-02-06T13:00:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7725ea4038a9f382753b4c23ddf7fe06a4d63d18-3750x1875-png\",\"_type\":\"reference\"}},\"pageDescription\":\"There’s no time like the present to recognize the ongoing efforts of companies and employees in driving meaningful social impact. That’s why we launched the Braze for Impact Awards—a new recognition program celebrating Braze employees and teams who have gone above and beyond to make a difference in 2024. \",\"pageTitle\":\"Celebrating Our 2024 “Braze for Impact” Winners and Their Community Contributions\",\"slug\":{\"_type\":\"slug\",\"current\":\"braze-for-impact-winners-2024\"}},\"title\":\"Celebrating Our 2024 “Braze for Impact” Winners and Their Community Contributions\"}]}]}],[\"$\",\"section\",null,{\"className\":\"supergraphic-4 relative overflow-hidden contain-layout\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[[\"$\",\"$L37\",null,{\"switchbackData\":{\"logo\":{\"source\":\"/images/dummy-images/logo1.png\",\"alt\":\"logo\",\"width\":144,\"height\":45},\"headingKey\":\"partnerSwitchHeading\",\"contentKeys\":[\"partnerSwitchContent1\",\"partnerSwitchContent2\",\"partnerSwitchContent3\"],\"background\":\"bg-white\"},\"locale\":\"en-us\"}],[\"$\",\"div\",null,{\"className\":\"container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"container flex w-full flex-col justify-between gap-8\",\"children\":[[\"$\",\"h4\",null,{\"children\":\"Join our open technology ecosystem\"}],[\"$\",\"p\",null,{\"children\":\"Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.\"}],[\"$\",\"$L2f\",null,{\"label\":\"Become a Technology Partner\",\"variant\":\"primary\",\"href\":\"/partners/become-a-braze-technology-partner\",\"className\":\"h-[44px]\"}]]}],[\"$\",\"div\",\"1\",{\"className\":\"container flex w-full flex-col justify-between gap-8\",\"children\":[[\"$\",\"h4\",null,{\"children\":\"Join our global services network\"}],[\"$\",\"p\",null,{\"children\":\"Agencies, consultants, and systems integrators build robust service offerings with Braze.\"}],[\"$\",\"$L2f\",null,{\"label\":\"Become a Delivery Partner\",\"variant\":\"primary\",\"href\":\"/partners/become-a-braze-solutions-partner\",\"className\":\"h-[44px]\"}]]}]]}]]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-center py-16 lg:py-24\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col gap-12 items-center\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex max-w-[768px] flex-col items-center gap-5 text-center\",\"children\":[[\"$\",\"h2\",null,{\"id\":\"its-time-to-be-a-better-marketer\",\"className\":\"mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"3e4a71e218cd0\",{\"className\":\"\",\"children\":\"It's time to be a better marketer\"}]]}]]}],\"$undefined\"]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center\",\"children\":[[[\"$\",\"$L2f\",\"cpanel-cta-1\",{\"label\":\"Get Started\",\"variant\":\"white-button\",\"size\":\"xl\",\"href\":\"/get-started\"}],[\"$\",\"$L2f\",\"cpanel-cta-2\",{\"label\":\"See How Braze Works\",\"variant\":\"white-ghost-link\",\"size\":\"xl\",\"href\":\"/product\"}]],\"$undefined\"]}]]}]}]}],false]}]]}]\n"])</script></body></html>