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text-lg">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mensagens em Aplicativos</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="server-05"><use href="/icons/sprites.svg#server-05"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mensagens Web</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/audience-sync"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="sliders-02"><use href="/icons/sprites.svg#sliders-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Audience Sync de Mídia</span></div></a></li></ul></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F980] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 mr-2 xl:mr-0 rounded-md bg-gradient-icon text-white"><svg width="20" height="20" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">BrazeAI™</span><p class="text-md font-normal text-gray-600">Saiba como o BrazeAI™ está incorporado aos recursos em nossa plataforma.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/pt-br/product/brazeai">Saiba Mais</a></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/pt-br/product/overview"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="atom-01"><use href="/icons/sprites.svg#atom-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">A Plataforma Braze</span><span class="text-sm font-normal text-gray-600">Todos os seus dados, canais e necessidades de orquestração em uma única plataforma.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/product"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="settings-01"><use href="/icons/sprites.svg#settings-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Como Funciona</span><span class="text-sm font-normal text-gray-600">Um detalhamento de nossa pilha de tecnologia verticalmente integrada.</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" 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transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Solu--es"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Indústrias</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Varejo e e-Commerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Serviços Financeiros</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Turismo</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mídia e Entretenimento</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Delivery</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Restaurantes</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze Para</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engenheiros</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/pt-br/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee while looking at a laptop computer ." loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">Análise Global de Engajamento do Cliente de 2025</span><span class="text-md font-normal text-gray-600">Em nossa quinta Análise Global do Engajamento do Cliente, estamos examinando as principais tendências emergentes para os profissionais de marketing em 2025.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Parceiros<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Parceiros" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Parceiros"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore e conecte-se com nossos parceiros confiáveis de tecnologia ou soluções</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Soluções</span><span class="text-sm font-normal text-gray-600">Descubra nossas parcerias com as principais agências, consultorias e integradores de sistemas do mundo</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Tecnologia</span><span class="text-sm font-normal text-gray-600">Conheça nossas mais de 140 integrações de parceiros de tecnologia.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Materiais<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Materiais" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Materiais"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Veja</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Hub de Materiais</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Casos de Sucesso</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Guias e Relatórios</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Vídeos (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Eventos e Webinars</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/pt-br"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">Documentação para o Usuário</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Cresça</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire Customer Community (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Champion (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certificação</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Suporte</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Visão Geral do Suporte</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Profissionais da Braze</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Planos de Sucesso da Braze</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Empresa<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Empresa" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Empresa"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Sobre Nós</span><span class="text-sm font-normal text-gray-600">Saiba como a Braze se tornou a principal plataforma de engajamento do cliente.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Relações com Investidores (EN)</span><span class="text-sm font-normal text-gray-600">Receba as últimas notícias, números e resultados financeiros.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Carreiras (EN)</span><span class="text-sm font-normal text-gray-600">Descubra vagas de emprego e por que as pessoas adoram trabalhar na Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">Explore nossos dados ambientais, sociais e de governança corporativa.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Notícias (EN)</span><span class="text-sm font-normal text-gray-600">Saiba mais sobre os últimos acontecimentos no Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Jurídicos (EN)</span><span class="text-sm font-normal text-gray-600">Obtenha informações sobre nossos termos legais, políticas, conformidade e muito mais.</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">Está procurando por outra coisa?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] 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items-center w-full h-full xl:w-auto font-semibold ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] justify-center text-gray-600 text-lg" href="https://dashboard.braze.com/developers/sign_in">Login</a></li><li class="w-full xl:w-auto"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/pt-br/get-started">Contato</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/pt-br/get-started">Contato</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to technology partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/pt-br/partners/technology-partners">Parceiros</a><span class="text-white text-md">/</span><a aria-label="Link to google ads" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/pt-br/partners/technology-partners/google-ads">Google Ads</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Parceiros","item":"https://www.braze.com/pt-br/partners/technology-partners"},{"@type":"ListItem","position":2,"name":"Google Ads","item":"https://www.braze.com/pt-br/partners/technology-partners/google-ads"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Google Ads" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe2e4d5497a7dbc8e91854701d5a73076de835a8e-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe2e4d5497a7dbc8e91854701d5a73076de835a8e-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe2e4d5497a7dbc8e91854701d5a73076de835a8e-580x200.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Google Ads</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/pt-br/partners/search?partner=technology&type=Orquestra%C3%A7%C3%A3o+de+mensagens">Orquestração de mensagens</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/pt-br/partners/search?partner=technology&type=Redirecionamento+de+an%C3%BAncios">Redirecionamento de anúncios</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/canvas_steps/google_audience_sync?redirected=true">Ver documentação</a><a href="https://ads.google.com" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">Acessar site do parceiro</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Parceiro verificado</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Tecnologia</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">Conheça a Google Ads</h3><div class="flex flex-col gap-6"><p>O Google Ads é uma plataforma de anúncios que permite dar lances para a veiculação de anúncios que podem ser encontrados na pesquisa do Google e sites sem pesquisa, apps e vídeos.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">Como trabalhamos juntos</h3><div class="flex flex-col gap-6"><p>Sincronize de forma dinâmica seus dados primários da Braze diretamente com o Google para redirecionamento de anúncios e lookalike modeling. Amplie o alcance das suas jornadas e campanhas em diferentes canais para a distribuição de anúncios na pesquisa do Google, Gmail, YouTube e display. Importante: A Política de consentimento do usuário da UE do Google exige que os anunciantes coletem e passem o consentimento dos usuários finais da UE na hora de compartilhar dados com o Google. Consulte nossa documentação para saber mais. </p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Conteúdos relacionados</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/partners/search?partner=Technology&type=Data%20%26%20Analytics">Ver mais</a></div><div class="mb-10 flex flex-col sm:flex-row -mx-4"><a 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flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Cookies e first-party data: o que são e aplicações no marketing!" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7e2ffef2fcd8b72168c7b87db120dce0594631ac-3000x3000.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7e2ffef2fcd8b72168c7b87db120dce0594631ac-3000x3000.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7e2ffef2fcd8b72168c7b87db120dce0594631ac-3000x3000.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">10<!-- --> leitura mínima</span></div><h4 class="text-display-xs font-bold">Cookies e first-party data: o que são e aplicações no marketing!</h4><span class="text-sm font-bold text-gray-500">25 de julho de 2024</span></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full sm:w-1/2 lg:w-1/3" aria-label="Engajamento do cliente: o que é, como engajar + dicas práticas" href="/pt-br/resources/articles/engajamento-do-cliente"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Engajamento do cliente: o que é, como engajar + dicas práticas" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6a001f05a9d062777d6c83e6102a5cc2d9ae9c11-640x360.webp&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6a001f05a9d062777d6c83e6102a5cc2d9ae9c11-640x360.webp&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6a001f05a9d062777d6c83e6102a5cc2d9ae9c11-640x360.webp&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">6<!-- --> leitura mínima</span></div><h4 class="text-display-xs font-bold">Engajamento do cliente: o que é, como engajar + dicas práticas</h4><span class="text-sm font-bold text-gray-500">01 de março de 2024</span></div></div></a></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Molde o futuro do engajamento do cliente conosco</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Agregue um diferencial aos seus produtos e serviços</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Faça parte de uma comunidade global de inovação</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tenha acesso a treinamentos, certificações, marketing e apoio a programas de vendas</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Faça parte do nosso ecossistema aberto de tecnologia</h4><p>Nossa plataforma foi projetada para possibilitar integrações fáceis e flexíveis, para que você possa criar soluções que resolvam os desafios dos clientes e acelerem a expansão dos negócios.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/pt-br/partners/become-a-braze-technology-partner">Seja um parceiro de tecnologia</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Faça parte da nossa rede global de serviços</h4><p>Agências, consultores e integradores de sistemas que criam serviços robustos com a Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/pt-br/partners/become-a-braze-solutions-partner">Seja um parceiro de soluções</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="hora-de-ser-um-profissional-de-marketing-melhor" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">É hora de ser um profissional de marketing melhor</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/pt-br/get-started">Começar a usar</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/pt-br/product">Veja como a Braze funciona</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" 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data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Soluções</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Varejo e e-commerce" href="/pt-br/solutions/retail-and-ecommerce">Varejo e e-commerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Serviços Financeiros" href="/pt-br/solutions/financial-services">Serviços Financeiros</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Turismo" href="/pt-br/solutions/travel-hospitality">Turismo</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mídia e Entretenimento" href="/pt-br/solutions/media-entertainment">Mídia e Entretenimento</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Delivery" href="/pt-br/solutions/on-demand">Delivery</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Restaurantes" href="/pt-br/solutions/qsr">Restaurantes</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze para Engenheiros" href="/pt-br/braze-for-engineering">Braze para Engenheiros</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Empresa</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Sobre Nós" href="/pt-br/company">Sobre Nós</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Carreiras (EN)" href="https://www.braze.com/company/careers">Carreiras 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Não por acaso, \"},{\"_key\":\"fd4347bf0ef2\",\"_type\":\"span\",\"marks\":[\"bec41269ea38\"],\"text\":\"dados citados pela \"},{\"_key\":\"73306877d31e\",\"_type\":\"span\",\"marks\":[\"bec41269ea38\",\"em\"],\"text\":\"Forbes\"},{\"_key\":\"8f966550f365\",\"_type\":\"span\",\"marks\":[],\"text\":\" mostram que o WhatsApp já ocupa a terceira posição entre os canais de marketing mais usados no Brasil. 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Uma configuração bem estruturada garante envios oportunos, reduz abordagens descontextualizadas, organiza fluxos de contato e preserva a experiência ao longo das interações, mesmo em operações com grande volume de mensagens.\"}],\"markDefs\":[{\"_key\":\"0c5fc0e0c8a7\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"1a8177bc-42eb-4306-9992-5c945f5bb72b\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"23ad88e69cd1\",\"_type\":\"block\",\"children\":[{\"_key\":\"31c95add5519\",\"_type\":\"span\",\"marks\":[],\"text\":\"Antes de colocar a estratégia em prática, é importante validar se a operação atende aos requisitos básicos que sustentam esse tipo de envio. 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De acordo com o \"},{\"_key\":\"0a59c0d2c3bb\",\"_type\":\"span\",\"marks\":[\"12cacb3d658d\"],\"text\":\"estudo\"},{\"_key\":\"11f59f8a4f3e\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"f6286fb46870\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"WhatsApp Consumer Behaviour\"},{\"_key\":\"054677012a63\",\"_type\":\"span\",\"marks\":[],\"text\":\", encomendado pela Meta, \"},{\"_key\":\"34b02e81569e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"76%\"},{\"_key\":\"3386c3984d35\",\"_type\":\"span\",\"marks\":[],\"text\":\" dos consumidores que usam o WhatsApp para falar com empresas chegam a esses negócios via Facebook e Instagram.\"}],\"markDefs\":[{\"_key\":\"12cacb3d658d\",\"_type\":\"link\",\"href\":\"https://drive.google.com/file/d/1eBKfNY0TGVUh7EB8Y-fXI_ticHm9sNTa/view\"}],\"style\":\"normal\"},{\"_key\":\"3ea8fc6d9da6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6199ad66f84\",\"_type\":\"span\",\"marks\":[],\"text\":\"O dado evidencia como canais sociais e conversacionais atuam de forma integrada na descoberta e no relacionamento entre marcas e consumidores.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5cc976ab4e96\",\"_type\":\"block\",\"children\":[{\"_key\":\"6cda84780c01\",\"_type\":\"span\",\"marks\":[],\"text\":\"A seguir, veja como esses benefícios se distribuem por área e impactam atendimento, marketing e retenção de formas distintas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2d268b842320\",\"_type\":\"block\",\"children\":[{\"_key\":\"7dd8837c2d3e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Benefícios para atendimento\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"09a933e233c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e3e29b0edd6\",\"_type\":\"span\",\"marks\":[],\"text\":\"No atendimento, a automação reduz filas, acelera respostas iniciais e organiza demandas recorrentes. 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Essa conexão permite ativar mensagens com base em interesses, histórico e itens visualizados, criando continuidade entre campanhas, ofertas e conversas sem depender de abordagens genéricas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e123f3e41ef9\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c7d5c76aaaa\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6de4dae889ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"d018d5d4d373\",\"_type\":\"span\",\"marks\":[],\"text\":\"Benefícios para retenção\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"f294a964ab17\",\"_type\":\"block\",\"children\":[{\"_key\":\"d622b255242d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Na retenção, eventos automatizados como \"},{\"_key\":\"bc84291b57b5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"mensagem de status de pedido\"},{\"_key\":\"45893a15b1a9\",\"_type\":\"span\",\"marks\":[],\"text\":\" cumprem papel central. Atualizações sobre pagamento, envio e entrega reduzem incertezas, reforçam confiança e mantêm o relacionamento ativo após a conversão, fortalecendo a experiência no pós-venda.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3f7589564c2b\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ac280313ed4\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"620600c1eafa\",\"_type\":\"block\",\"children\":[{\"_key\":\"a822b925b3e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Por que usar a Braze para enviar mensagem automática no WhatsApp para clientes?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"095050c73eec\",\"_type\":\"block\",\"children\":[{\"_key\":\"c8a2af212040\",\"_type\":\"span\",\"marks\":[],\"text\":\"Usar o WhatsApp como \"},{\"_key\":\"161d529f4857\",\"_type\":\"span\",\"marks\":[\"aa86442cacd1\"],\"text\":\"canal de comunicação\"},{\"_key\":\"46cbdf733863\",\"_type\":\"span\",\"marks\":[],\"text\":\" estratégico exige mais do que simples disparos automáticos. Nesse contexto, a Braze se destaca ao viabilizar as decisões baseadas em dados, jornadas bem orquestradas e personalização em escala com informações de primeira parte para orientar cada interação enviada.\"}],\"markDefs\":[{\"_key\":\"aa86442cacd1\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"fec3a60b-6dc2-44f6-b3ff-bd24c537ac52\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"decd34570594\",\"_type\":\"block\",\"children\":[{\"_key\":\"45058f41cdcd\",\"_type\":\"span\",\"marks\":[],\"text\":\"A plataforma conecta eventos, comportamento e preferências em tempo real e contribui para que cada mensagem seja enviada no momento certo, pelo motivo certo e com conteúdo alinhado ao contexto do cliente.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f620aeab812f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ddbe5b646eef\",\"_type\":\"span\",\"marks\":[],\"text\":\"O caminho começa com fluxos simples, como mensagens de confirmação ou atualizações transacionais. A partir dos resultados iniciais, a estratégia evolui para jornadas mais completas, integradas a CRM, eventos e múltiplos canais, o que mantém o controle, a mensuração e a consistência em cada etapa.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec8dec8762cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"0763dc1128fc\",\"_type\":\"span\",\"marks\":[\"strong\",\"6baaabe0abc3\"],\"text\":\"Solicite uma demonstração\"},{\"_key\":\"2326a4065833\",\"_type\":\"span\",\"marks\":[],\"text\":\" da plataforma de engajamento e automação com WhatsApp Business API com a Braze!\"}],\"markDefs\":[{\"_key\":\"6baaabe0abc3\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"27957059-5d2b-4ef1-8c6e-78759d42d28e\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"21fef3bb6542\",\"_type\":\"block\",\"children\":[{\"_key\":\"c866962a454e\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fb0d02057d0c\",\"_type\":\"block\",\"children\":[{\"_key\":\"88ac773e43ac\",\"_type\":\"span\",\"marks\":[],\"text\":\"FAQ\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"fbe150bf5dca\",\"_type\":\"block\",\"children\":[{\"_key\":\"2cf83658680b\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que é mensagem automática WhatsApp para clientes?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"63fa3301f210\",\"_type\":\"block\",\"children\":[{\"_key\":\"61a48d92055a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Trata-se de um recurso que permite enviar respostas ou notificações programadas no WhatsApp, acionadas por eventos, horários ou ações do usuário. O objetivo é manter comunicação contínua, organizada e previsível, o que reduz tempo de espera e garante o padrão nas interações, mesmo sem atendimento humano imediato.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b3da4319a875\",\"_type\":\"block\",\"children\":[{\"_key\":\"1668a19b49e7\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14c6848c6a05\",\"_type\":\"block\",\"children\":[{\"_key\":\"4cbbe55f5739\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como criar exemplos de mensagens automáticas de WhatsApp para clientes eficazes?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"386983cefbab\",\"_type\":\"block\",\"children\":[{\"_key\":\"943a8ee7bc2a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mensagens eficazes partem do contexto da jornada, usam linguagem objetiva e entregam informações úteis. É fundamental definir o objetivo de cada envio, evitar excesso de conteúdo e respeitar a frequência. A integração com dados de comportamento ajuda a adaptar mensagens conforme interesse, momento e histórico de interação.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aeec3b695431\",\"_type\":\"block\",\"children\":[{\"_key\":\"0907ebf575df\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4c166b2d97e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"c2a46e998d8f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mensagem de saudação, mensagem de ausência e mensagem de status de pedido: quais são os limites e as regras?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"63fe104451a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"d222b8c65866\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esses formatos devem respeitar o consentimento do usuário, as políticas do WhatsApp e as diretrizes de privacidade. Além disso, o envio precisa ter finalidade precisa, conteúdo informativo e frequência controlada. As mensagens transacionais costumam ter maior aceitação, enquanto comunicações recorrentes exigem cuidado para não gerar percepção de excesso.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/29f3963db27da2ae63b03338815b545a71dea8a4-1200x675.webp\",\"publishedDate\":\"2026-02-12T21:08:00.000Z\",\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-29f3963db27da2ae63b03338815b545a71dea8a4-1200x675-webp\",\"_type\":\"reference\"}},\"pageDescription\":\"Aprenda como funciona a mensagem automática de WhatsApp para clientes, quando usar cada tipo e quais benefícios o recurso traz para empresas.\",\"pageTitle\":\"Mensagem automática de WhatsApp para clientes: boas práticas\",\"slug\":{\"_type\":\"slug\",\"current\":\"mensagem-automatica-whatsapp-para-clientes\"}},\"title\":\"Mensagem automática de WhatsApp para clientes: boas práticas\"},{\"_id\":\"a6f423b2-7d00-4752-8e0f-50966a0003e1\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"e2eea5a37cdc\",\"_type\":\"block\",\"children\":[{\"_key\":\"21ca77b9c750\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que são cookies e first-party data e como usá-los no marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c8472e7e10d8\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7feb043acbf\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cookies e first-party data\"},{\"_key\":\"95f2a1a955fd\",\"_type\":\"span\",\"marks\":[],\"text\":\" são dois elementos muito usados nas campanhas de marketing digital, já que permitem que as empresas tenham acesso a dados que mostrem as preferências e permitam mapear o comportamento dos seus clientes, o que é importante para muitas equipes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"64582862c833\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5c95d56a167\",\"_type\":\"span\",\"marks\":[],\"text\":\"Inclusive, o \"},{\"_key\":\"e9c7c3b3efa4\",\"_type\":\"span\",\"marks\":[\"85343739fa4b\"],\"text\":\"Relatório de Engajamento do Cliente de 2025\"},{\"_key\":\"4d10639c9f1f\",\"_type\":\"span\",\"marks\":[],\"text\":\" da Braze mostra que 93% das empresas que participaram da pesquisa fazem uma abordagem tecnológica.\"}],\"markDefs\":[{\"_key\":\"85343739fa4b\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"7100785f-be49-44d7-a694-e3a93aa49b1f\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"3be27fd95646\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab2cef1572fd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ou seja, dependem de ferramentas para acontecer, o que inclui a coleta e a análise de dados para ajustar as mensagens e interações conforme o histórico de cada usuário.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d2f83049ec98\",\"_type\":\"block\",\"children\":[{\"_key\":\"749d79ae1e27\",\"_type\":\"span\",\"marks\":[],\"text\":\"E você pode aprender a usar estes elementos para otimizar as ações da sua marca. Basta continuar a leitura, pois explicamos tudo o que você precisa saber sobre o assunto no artigo a seguir!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d8b2bf55e42a\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a915e177e00\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que são cookies?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2035e88ac31e\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d21f4da578d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"São arquivos que as páginas enviam para os computadores ou celulares dos visitantes durante a primeira visita. Esses documentos são bem pequenos e, na prática, funcionam para identificar e guardar informações sobre os usuários\"},{\"_key\":\"e70966146d14\",\"_type\":\"span\",\"marks\":[],\"text\":\". Assim, no próximo acesso, o site pode “lembrar” das preferências ou informações de identificação, por exemplo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9970079ac7c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"eab852794ccb\",\"_type\":\"span\",\"marks\":[],\"text\":\"O objetivo desses arquivos é promover a \"},{\"_key\":\"ff4c28f2630e\",\"_type\":\"span\",\"marks\":[\"cd3eaea7420f\"],\"text\":\"personalização da experiência dos clientes\"},{\"_key\":\"804981632788\",\"_type\":\"span\",\"marks\":[],\"text\":\" a fim de aumentar tanto o \"},{\"_key\":\"9a1bbe72d3e0\",\"_type\":\"span\",\"marks\":[\"19122a2b050b\"],\"text\":\"engajamento\"},{\"_key\":\"a84ea10c0f5d\",\"_type\":\"span\",\"marks\":[],\"text\":\" quanto a permanência na página.\"}],\"markDefs\":[{\"_key\":\"cd3eaea7420f\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"6f22ec12-4e3b-4343-86b4-0dd1411e0ddc\",\"_type\":\"reference\"}},{\"_key\":\"19122a2b050b\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"df5fc958-814d-4467-8226-75f9b58726eb\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"d05987dedae0\",\"_type\":\"block\",\"children\":[{\"_key\":\"3222a05ac3fe\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para finalizar a definição antes de seguir para a explicação sobre quais são os tipos de cookies, saiba que esses pequenos documentos são criados e gerenciados pela própria página.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2f760dacccc5\",\"_type\":\"block\",\"children\":[{\"_key\":\"7770614e0dc5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ou seja, o site ou aplicativo pode definir quais informações são coletadas e armazenadas para proporcionar ainda mais customização, já que é possível optar apenas pelos dados realmente relevantes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a4784af3d37b\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc65c9667924\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são os tipos de cookies?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"db791778c388\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f7055880264\",\"_type\":\"span\",\"marks\":[],\"text\":\"É possível classificá-los em um destes três tipos:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cad39c6ac87e\",\"_type\":\"block\",\"children\":[{\"_key\":\"38e25dd69931\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cookies primários\"},{\"_key\":\"e8a916ad5b04\",\"_type\":\"span\",\"marks\":[],\"text\":\": ou first-party cookies, são gerenciados pela própria página;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b88322cd1a28\",\"_type\":\"block\",\"children\":[{\"_key\":\"174d14595b6a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cookies secundários\"},{\"_key\":\"90ce8ee8158f\",\"_type\":\"span\",\"marks\":[],\"text\":\": ou second-party cookies, são coletados por um site parceiro e usados de forma conjunta;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8071a55db4e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"30b8bf4b59dc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cookies de terceiros\"},{\"_key\":\"ab08d2bd3ff6\",\"_type\":\"span\",\"marks\":[],\"text\":\": ou third-party cookies, são criados e armazenados por uma terceira parte, geralmente sistemas de anúncios, para acompanhar o histórico de navegação em outras páginas.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a40efc20a6a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"61aae810bf0d\",\"_type\":\"span\",\"marks\":[],\"text\":\"A grande questão é que vários navegadores limitam a influência desses arquivos. Inclusive, em 2020, o Google anunciou planos para remover os cookies de terceiros até 2024. Porém, houve uma mudança em 2025 e a expectativa é que estes arquivos continuem a ser armazenados.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b78518d60984\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c0552b19365\",\"_type\":\"span\",\"marks\":[],\"text\":\"Segundo informações compartilhadas no \"},{\"_key\":\"c04443e0a515\",\"_type\":\"span\",\"marks\":[\"e6817919b8e0\"],\"text\":\"The Privacy Sandbox\"},{\"_key\":\"118916325769\",\"_type\":\"span\",\"marks\":[],\"text\":\", o novo objetivo é dar aos usuários total controle sobre os dados que compartilham, porém, há muito o que se definir.\"}],\"markDefs\":[{\"_key\":\"e6817919b8e0\",\"_type\":\"link\",\"href\":\"https://privacysandbox.com/news/privacy-sandbox-update/\"}],\"style\":\"normal\"},{\"_key\":\"91ab0e8f7729\",\"_type\":\"block\",\"children\":[{\"_key\":\"6c68900c3610\",\"_type\":\"span\",\"marks\":[],\"text\":\"De qualquer forma, é importante entender como os cookies de terceiros são usados no marketing digital, até para pensar em alternativas que não prejudiquem o alcance dos anúncios. Confira logo abaixo uma lista de possíveis usos.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"52dc519c6018\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0663213d213\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como os cookies de terceiros são usados no marketing digital?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"97abbe34ee7a\",\"_type\":\"block\",\"children\":[{\"_key\":\"90aadbf1d5ac\",\"_type\":\"span\",\"marks\":[],\"text\":\"A lista de usos inclui:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"29bc4dab79b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"178ca033c4c8\",\"_type\":\"span\",\"marks\":[],\"text\":\"segmentação de campanhas de marketing conforme o comportamento online, como o histórico de navegação, ou características do usuário, como gênero e idade;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"76da445b6fc9\",\"_type\":\"block\",\"children\":[{\"_key\":\"b861bcf8fa49\",\"_type\":\"span\",\"marks\":[],\"text\":\"monitoramento de conversão, que é quando os cookies permitem que as marcas visualizem se os visitantes de uma marca clicaram nos seus anúncios;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ccb66e6c846e\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f498716c58b\",\"_type\":\"span\",\"marks\":[\"118540eff80d\"],\"text\":\"remarketing\"},{\"_key\":\"7686005c8d64\",\"_type\":\"span\",\"marks\":[],\"text\":\", que é exibir anúncios de um produto pesquisado em outras páginas a fim de incentivar a compra.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"118540eff80d\",\"_type\":\"link\",\"href\":\"https://agenciapapoca.com.br/blog/marketing/remarketing/\"}],\"style\":\"normal\"},{\"_key\":\"794a2d671769\",\"_type\":\"block\",\"children\":[{\"_key\":\"01ecb70cc6e7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Porém, como falamos, o futuro desses cookies ainda é incerto. Logo, é interessante usar outras alternativas, como investir na coleta dos cookies primários, que, como são criados e gerenciados pela própria marca, oferecem mais controle e possibilidades de personalização da \"},{\"_key\":\"deaa54b41e31\",\"_type\":\"span\",\"marks\":[\"f9f4fef40402\"],\"text\":\"jornada\"},{\"_key\":\"48ce7e28935b\",\"_type\":\"span\",\"marks\":[],\"text\":\" dos usuários.\"}],\"markDefs\":[{\"_key\":\"f9f4fef40402\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"c383807d-1377-431f-b86f-94bacf465b78\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"985d764f0b3d\",\"_type\":\"block\",\"children\":[{\"_key\":\"0102b5535b25\",\"_type\":\"span\",\"marks\":[],\"text\":\"Agora que você sabe o que são cookies, chegou o momento de conferir o que é first-party data e como esse recurso se relaciona com o marketing. Vamos lá?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"287de28bc7bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"5269665fa3aa\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que é first-party data?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d39e0f8475b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"1261579e7a6b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"É toda a informação coletada diretamente pela marca mediante interações com os seus canais de contato, como \"},{\"_key\":\"396aa517594c\",\"_type\":\"span\",\"marks\":[\"strong\",\"80bc2be634a0\"],\"text\":\"e-mail\"},{\"_key\":\"be44219737f4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\", site ou aplicativo\"},{\"_key\":\"aa0f18558eca\",\"_type\":\"span\",\"marks\":[],\"text\":\". Estes dados primários, como são chamados em português, são recolhidos e usados com o consentimento dos usuários, o que ajuda a angariar informações mais relevantes.\"}],\"markDefs\":[{\"_key\":\"80bc2be634a0\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"abb1b110-62cd-4bbd-9870-c0c9bed47f8a\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"c91253efea26\",\"_type\":\"block\",\"children\":[{\"_key\":\"7741558eb93f\",\"_type\":\"span\",\"marks\":[],\"text\":\"O first-party data pode se enquadrar em um destes tipos:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0a8743f89d27\",\"_type\":\"block\",\"children\":[{\"_key\":\"37183a87945a\",\"_type\":\"span\",\"marks\":[],\"text\":\"de identificação, para descobrir quem são os usuários;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f79f180c6ed4\",\"_type\":\"block\",\"children\":[{\"_key\":\"0ae2e702093f\",\"_type\":\"span\",\"marks\":[],\"text\":\"de comportamento, para saber como eles interagem com os canais da marca;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3f8f659f41dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7f423bdbdb1\",\"_type\":\"span\",\"marks\":[],\"text\":\"de transação, para visualizar o seu histórico de compras;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f97714aeba31\",\"_type\":\"block\",\"children\":[{\"_key\":\"506eafe4eb57\",\"_type\":\"span\",\"marks\":[],\"text\":\"de preferências, para lembrar informações e outros dados informados durante as interações, como idioma ou horário para contato.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"40b5dd5a3d85\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b6d5beec09e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Vale destacar que entender como o first-party data é usado no marketing digital ajuda as empresas a planejarem melhor as suas ações, pois sabem quais recursos têm ao seu dispor e como podem usá-los. Continue a leitura para conferir.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9314ddd82fca\",\"_type\":\"block\",\"children\":[{\"_key\":\"24de5b56dded\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como o first-party data é usado no marketing digital?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ee4df540ef1d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7f7e9470044\",\"_type\":\"span\",\"marks\":[],\"text\":\"As aplicações incluem:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"11accb9bde83\",\"_type\":\"block\",\"children\":[{\"_key\":\"a49995e7cb19\",\"_type\":\"span\",\"marks\":[],\"text\":\"personalização da experiência dos usuários, como lembrar suas configurações padrão de idioma e oferecer recomendações com base nos dados de pesquisa;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d841cd589c06\",\"_type\":\"block\",\"children\":[{\"_key\":\"e847e40bb204\",\"_type\":\"span\",\"marks\":[],\"text\":\"identificação de oportunidades de melhoria na jornada do cliente, já que esses dados ajudam a visualizar problemas que prejudicam o fluxo do funil de vendas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0bdbec091833\",\"_type\":\"block\",\"children\":[{\"_key\":\"18837f5b417e\",\"_type\":\"span\",\"marks\":[],\"text\":\"remarketing, ao mostrar recomendações ou cupons para produtos parados no carrinho;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"acbc67153980\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd07b85c5f44\",\"_type\":\"span\",\"marks\":[],\"text\":\"segmentar as campanhas de e-mail, \"},{\"_key\":\"89ced3b2eea1\",\"_type\":\"span\",\"marks\":[\"51edf2b0a53b\"],\"text\":\"notificações\"},{\"_key\":\"dd33d7ac96a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" ou \"},{\"_key\":\"526d2af16881\",\"_type\":\"span\",\"marks\":[\"a372d7bd40cc\"],\"text\":\"mensagens nos aplicativos\"},{\"_key\":\"ba46d6070b7e\",\"_type\":\"span\",\"marks\":[],\"text\":\" conforme as interações.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"51edf2b0a53b\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"d117d865-9d12-4e26-ae58-029db4d93e87\",\"_type\":\"reference\"}},{\"_key\":\"a372d7bd40cc\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"9d5aafed-589b-4c79-9658-549b1597546d\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"c4ada1cdabee\",\"_type\":\"block\",\"children\":[{\"_key\":\"8404df421b20\",\"_type\":\"span\",\"marks\":[],\"text\":\"E, sim, esse tipo de informação oferece benefícios, como os da lista de vantagens do first-party data no marketing que você confere abaixo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"722ff15b829c\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9ede8d2bdb3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são as vantagens do first-party data no marketing?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"5f32851b9139\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc5bb1c77200\",\"_type\":\"span\",\"marks\":[],\"text\":\"A lista engloba pontos como:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0aa99969aab6\",\"_type\":\"block\",\"children\":[{\"_key\":\"e70ee6b3ebf4\",\"_type\":\"span\",\"marks\":[],\"text\":\"maior precisão, já que as informações vêm direto dos usuários, portanto, são mais confiáveis;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a798ac3476c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"72a9c867c619\",\"_type\":\"span\",\"marks\":[],\"text\":\"garantia de conformidade com a Lei Geral de Proteção de Dados (LGPD), já que a coleta é feita com autorização e a marca gerencia os métodos de processamento e armazenamento para assegurar o cumprimento das normas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5687914026e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"b560f4288119\",\"_type\":\"span\",\"marks\":[],\"text\":\"melhora dos resultados de campanha, devido ao aumento da eficiência das ações que deriva da qualidade superior dos dados.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9b5b3cd0e465\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e29690d38e9\",\"_type\":\"span\",\"marks\":[],\"text\":\"No próximo tópico, veja dicas práticas de como usar first-party cookies e first-party data na sua estratégia de aquisição de clientes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"60f630adb726\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4ecefb19e5c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como aplicar os cookies e o first-party data na personalização da jornada do cliente?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"372f7d1135f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"bcea568965ac\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao contar com tecnologias para unificar a ativação e a distribuição dos dados primários, unir os canais pagos aos próprios para oferecer uma experiência mais coesa e investir na coleta de dados diretamente na fonte junto aos clientes, você terá todos os elementos para otimizar suas campanhas de marketing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"358a4fad284b\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff76da6df514\",\"_type\":\"span\",\"marks\":[],\"text\":\"Assim, você tem todos os elementos para otimizar suas campanhas de marketing. Quer saber como colocar cada uma dessas dicas em prática? Então, continue a leitura, pois explicamos, com exemplos, logo abaixo!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f08b5c133ea0\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e2d0a5beae4\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Unificar, ativar e distribuir dados primários\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"9d8d40ee7ca2\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e659e377a21\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como são coletados diretamente dos consumidores à medida que eles compartilham preferências e realizam ações importantes, os dados primários tendem a ser mais precisos e relevantes do que os dados de terceiros.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ff5e13565eb3\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc5a67d42292\",\"_type\":\"span\",\"marks\":[],\"text\":\"Essa característica é poderosa, mas somente se você tiver as ferramentas necessárias para usá-la de forma eficaz.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e724a44bac36\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bdefe0b3309\",\"_type\":\"span\",\"marks\":[],\"text\":\"Por esse motivo, é importante que as tecnologias à sua disposição permitam coletar, unificar, ativar, distribuir e agir com base nos dados primários com praticidade.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b669e7c2aa6c\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d6f95321abb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Vamos a um exemplo?\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"ad63b02c68c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"38fba58053c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"A Braze possibilita que os profissionais de marketing coletem dados prontos para serem transformados em ações em tempo real.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"add2710f3b50\",\"_type\":\"block\",\"children\":[{\"_key\":\"da0babaaa370\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dessa forma, aprendem sobre o que interessa aos clientes e com quais produtos ou recursos eles mais se engajam.Esses dados podem vir tanto de plataformas próprias, como aplicativos móveis ou sites, quanto de sistemas proprietários, que incluem soluções de PDV.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f66ce593ac69\",\"_type\":\"block\",\"children\":[{\"_key\":\"93f347b863d5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Aqui, a plataforma atua para ampliar os recursos e permitir conexões diretas e contínuas com os principais data warehouses, propriedades digitais e sistemas proprietários das empresas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4cec3d2a3496\",\"_type\":\"block\",\"children\":[{\"_key\":\"73aa075c51b3\",\"_type\":\"span\",\"marks\":[],\"text\":\"O resultado é a liberação dos dados primários para obter insights mais profundos, potencializar mensagens personalizadas e responsivas e aprimorar experiências digitais em todos os canais.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d2b1fd8fe927\",\"_type\":\"block\",\"children\":[{\"_key\":\"73bf7d39f0df\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Unir canais pagos e próprios\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"8cd50864fbe6\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f5cbe02a0b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"O principal efeito colateral da dependência de longa data do negócio de publicidade em cookies de terceiros é a criação de silos organizacionais e de dados.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d80836e5874e\",\"_type\":\"block\",\"children\":[{\"_key\":\"9925ecaeac33\",\"_type\":\"span\",\"marks\":[],\"text\":\"Desse modo, há uma separação entre as iniciativas de marketing pago e as ações para aumentar o engajamento dos clientes nos canais próprios, como notificações push ou \"},{\"_key\":\"f366961f9f56\",\"_type\":\"span\",\"marks\":[\"4c4ebccd2711\"],\"text\":\"SMS\"},{\"_key\":\"126749274cec\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"4c4ebccd2711\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"010f3e22-753f-4098-889e-45aa9a2a3a15\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e052b78b0865\",\"_type\":\"block\",\"children\":[{\"_key\":\"28576994d459\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esses silos não são apenas inconvenientes para os profissionais de marketing, mas também podem aumentar os custos, prejudicar os resultados e afetar negativamente a experiência geral do cliente.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ac2cc8a96ed7\",\"_type\":\"block\",\"children\":[{\"_key\":\"7fc4c3149139\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao mudar o foco para os dados primários, a marca cria uma oportunidade de quebrar esses silos e conectar os dois lados do seu programa de marketing de um jeito mais coeso, que permita uma jornada mais fluida.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6ffb0253b7b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"70906543d5d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"O recurso de sincronização de público da Braze foi desenvolvido para dar suporte a essa abordagem.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4a60dd5ec563\",\"_type\":\"block\",\"children\":[{\"_key\":\"f24088184a9e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Por esse motivo, permite que os profissionais de marketing usem facilmente dados primários para segmentar, disparar ou suprimir dinamicamente anúncios pagos no Criteo, Facebook, Google, Pinterest, Snapchat e TikTok.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6b951ed04a21\",\"_type\":\"block\",\"children\":[{\"_key\":\"28840814595f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Também é possível usá-lo para criar fluxos responsivos e conectados de mensagens e anúncios para manter a conversa coerente e criar mais oportunidades para reengajar usuários inativos.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0355d82c7a61\",\"_type\":\"block\",\"children\":[{\"_key\":\"fea7c20214f7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Que tal não um, mas dois exemplos?\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"5f5d4bc87ed3\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d53f55b283b\",\"_type\":\"span\",\"marks\":[],\"text\":\"A Liga Nacional de Basquete da Austrália usou o recurso de sincronização de público para criar conjuntos de anúncios mais direcionados e relevantes ao combinar dados primários de clientes na Braze com interesses nativos do Meta Ads Manager e \"},{\"_key\":\"de8c4271349b\",\"_type\":\"span\",\"marks\":[\"523fac199b0e\",\"strong\"],\"text\":\"impulsionou as vendas\"},{\"_key\":\"d56d8eacb9fc\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"523fac199b0e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/national-basketball-league-case-study\"}],\"style\":\"normal\"},{\"_key\":\"ab1d17479fdf\",\"_type\":\"block\",\"children\":[{\"_key\":\"c79e4d3c3a7a\",\"_type\":\"span\",\"marks\":[],\"text\":\"O serviço de assinatura de fitness e bem-estar ClassPass aproveitou a funcionalidade de sincronização de público para refinar dinamicamente a segmentação do público-alvo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"60e57679c01a\",\"_type\":\"block\",\"children\":[{\"_key\":\"1dd2e6571bda\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para isso, usou o comportamento do cliente em tempo real e dados primários para anúncios pagos no Facebook, Google e TikTok a fim de \"},{\"_key\":\"3b4030441c39\",\"_type\":\"span\",\"marks\":[\"ac423090519d\",\"strong\"],\"text\":\"aumentar as conversões relacionadas\"},{\"_key\":\"d16eccd9c7d5\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"ac423090519d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/classpass-case-study\"}],\"style\":\"normal\"},{\"_key\":\"3d97672d5e8f\",\"_type\":\"block\",\"children\":[{\"_key\":\"18a09a375f74\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Colete dados voluntários\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"4dac8c1fadb0\",\"_type\":\"block\",\"children\":[{\"_key\":\"b44f0e62d1f1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mesmo marcas que já adotam uma estratégia de dados primários podem perder uma oportunidade importante quando se trata de informações geradas pelo cliente: a coleta de dados que eles optam por compartilhar diretamente com as marcas em resposta a pesquisas e outras solicitações.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"81db9d1fb15c\",\"_type\":\"block\",\"children\":[{\"_key\":\"414728a80cfd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esse tipo de registro permite que os usuários opinem sobre sua própria experiência como consumidor e possibilita que os profissionais de marketing refinem ainda mais as experiências oferecidas com base nas preferências declaradas de cada indivíduo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"253d5a0631f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"62cfb2dd222c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Hora do exemplo\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"0e1c2d559d17\",\"_type\":\"block\",\"children\":[{\"_key\":\"bdc57f511d35\",\"_type\":\"span\",\"marks\":[],\"text\":\"Não sabe como começar? Considere o uso dessas ferramentas de engajamento do cliente para iniciar o processo de coleta de dados:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3dca978471b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a51f3eecd30\",\"_type\":\"span\",\"marks\":[],\"text\":\"a Braze permite \"},{\"_key\":\"7f267fc681e8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"criar pesquisas diretamente nas mensagens do seu produto\"},{\"_key\":\"b2b8bbe84faa\",\"_type\":\"span\",\"marks\":[],\"text\":\" para que você faça perguntas importantes e colete dados de resposta de qualquer usuário que visite seu aplicativo móvel ou página da web;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3a32d5cda9a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4cb4e871cbc\",\"_type\":\"span\",\"marks\":[],\"text\":\"landing pages incorporadas a formulários para oferecer experiências personalizadas e que se conectam com a mensagem do cliente, além de permitirem a coleta de informações relevantes que possibilitam ter uma estratégia de mensagens mais forte com o tempo.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"20e274d6472d\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b224dc08f62\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pronto, você já sabe como usar os first-party cookies e o first-party data para otimizar as suas campanhas. Agora, resta descobrir como a Braze pode apoiar o seu time de marketing nesta jornada. Vamos conferir?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c416b6312a14\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d3ed35b4181\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como usar a Braze para otimizar as suas estratégias de marketing digital?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"5b7f7544753b\",\"_type\":\"block\",\"children\":[{\"_key\":\"db2aaaaea25e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mediante a adoção da \"},{\"_key\":\"3e148731beaa\",\"_type\":\"span\",\"marks\":[\"9fb68b10c2b4\"],\"text\":\"plataforma de dados da Braze\"},{\"_key\":\"1c5a783fa0ba\",\"_type\":\"span\",\"marks\":[],\"text\":\", sua empresa passa a contar com um sistema que permite unificar, ativar e distribuir as informações coletadas. 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Veja as vantagens de usá-los!\",\"pageTitle\":\"Cookies e first-party data: o que são e aplicações no marketing!\",\"slug\":{\"_type\":\"slug\",\"current\":\"cookies-e-first-party-data\"}},\"title\":\"Cookies e first-party data: o que são e aplicações no marketing!\"},{\"_id\":\"df5fc958-814d-4467-8226-75f9b58726eb\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"42c5a4be2284\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e867e1a5104\",\"_type\":\"span\",\"marks\":[],\"text\":\"Engajamento do cliente: o que é + como criar laços duradouros\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"1587e4617e45\",\"_type\":\"block\",\"children\":[{\"_key\":\"3bc511605d1a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com o crescimento do mercado digital, o termo \"},{\"_key\":\"df6e48378ca4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"engajamento do cliente\"},{\"_key\":\"1e89279de412\",\"_type\":\"span\",\"marks\":[],\"text\":\" ganhou ainda mais força. Afinal, desde os tempos das propagandas impressas em jornais e revistas, o objetivo das marcas sempre foi aproximar o consumidor e levá-lo à compra.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b488b1e50db9\",\"_type\":\"block\",\"children\":[{\"_key\":\"19771bd11c72\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"626d3466d9bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"de65abb1e9cd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Porém, ter clientes satisfeitos com a experiência de venda da empresa já não é o bastante. 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cliente.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"07533515c5d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"613e8ae04a85\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c82a8df6129b\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b1703f24d10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao dedicar tempo para entender as necessidades, o \"},{\"_key\":\"881e580adb41\",\"_type\":\"span\",\"marks\":[\"18703b2cc630\"],\"text\":\"comportamento de compra\"},{\"_key\":\"a188c734cb4b\",\"_type\":\"span\",\"marks\":[],\"text\":\" e as preferências do consumidor, as empresas podem alcançar resultados significativamente melhores.\"}],\"markDefs\":[{\"_key\":\"18703b2cc630\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/pt-br/resources/articles/guide-to-behavioral-segmentation\"}],\"style\":\"normal\"},{\"_key\":\"68c7e6f2c951\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c71cd2a12e9\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"54727b3e5a43\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef5e899340da\",\"_type\":\"span\",\"marks\":[],\"text\":\"Agora que você já sabe o que é engajamento de clientes, confira as estratégias mais eficazes para aproximar os consumidores da sua marca.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b284922e299d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e43f078100a5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como engajar clientes 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Utilize-o para enviar mensagens mais longas ou com design elaborado, como newsletters e campanhas promocionais;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"a6c1cd1e51f5\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/pt-br/product/email\"}],\"style\":\"normal\"},{\"_key\":\"38462ed93b3a\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b09ac2dbada\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"landing pages\"},{\"_key\":\"2a527c8441d2\",\"_type\":\"span\",\"marks\":[],\"text\":\": páginas criadas para campanhas específicas (como divulgação de e-books, webinars ou promoções), com foco em converter visitantes em leads ou clientes por meio de ações direcionadas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"96987788058f\",\"_type\":\"block\",\"children\":[{\"_key\":\"facb42b18f16\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"mídia paga\"},{\"_key\":\"a9e2eeeca647\",\"_type\":\"span\",\"marks\":[],\"text\":\": são anúncios veiculados em plataformas como Google Ads, Facebook, Instagram e outras redes sociais. A mídia paga ajuda a promover conteúdos específicos, gerar conversões e aumentar o engajamento do cliente com mais alcance e precisão;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5d62aa18cb65\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d05d04e0e43\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"notificação de push\"},{\"_key\":\"ae3addeb6ff6\",\"_type\":\"span\",\"marks\":[],\"text\":\": é um \"},{\"_key\":\"5d9f89ac257b\",\"_type\":\"span\",\"marks\":[\"95ed6e80a76b\"],\"text\":\"alerta enviado por aplicativos e sites\"},{\"_key\":\"c2bfe566a39d\",\"_type\":\"span\",\"marks\":[],\"text\":\" para chamar a atenção dos consumidores diretamente na tela inicial do celular ou de outros dispositivos móveis. Funcionam bem para mensagens curtas e com chamadas para ação;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"95ed6e80a76b\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/pt-br/product/mobile-app-messaging\"}],\"style\":\"normal\"},{\"_key\":\"dfb1198000ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a9e5bc4e55c\",\"_type\":\"span\",\"marks\":[\"strong\",\"af5d86483ccf\"],\"text\":\"SMS\"},{\"_key\":\"b348c952071c\",\"_type\":\"span\",\"marks\":[],\"text\":\": mensagens de texto enviadas por meio de serviços integrados à base de contatos da marca. É um canal direto, ideal para comunicações urgentes ou ofertas relâmpago.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"af5d86483ccf\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/pt-br/product/sms\"}],\"style\":\"normal\"},{\"_key\":\"be1a9608a4ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"c56052696e9a\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9b44ab8f2664\",\"_type\":\"block\",\"children\":[{\"_key\":\"a53e881f6556\",\"_type\":\"span\",\"marks\":[],\"text\":\"A escolha dos canais ideais para engajamento do cliente depende do perfil do público e de suas preferências de comunicação. Por isso, é fundamental analisar esses aspectos antes de implementar uma estratégia, o que garante assertividade e melhores resultados.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6aeac5cd4f62\",\"_type\":\"block\",\"children\":[{\"_key\":\"903a1a9e4d0a\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9aaa062265c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"3227388fbe31\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leia também\"},{\"_key\":\"a761519f258d\",\"_type\":\"span\",\"marks\":[],\"text\":\": \"},{\"_key\":\"c05878b61ced\",\"_type\":\"span\",\"marks\":[\"5607cc2d5ae6\"],\"text\":\"Mensagens RCS: o próximo grande canal de marketing\"},{\"_key\":\"7a7acc01f375\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"5607cc2d5ae6\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/pt-br/resources/articles/future-of-rcs-vs-sms\"}],\"style\":\"normal\"},{\"_key\":\"83b13c902303\",\"_type\":\"block\",\"children\":[{\"_key\":\"7fb59b35aa7e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como aumentar o engajamento?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2bf930d77c24\",\"_type\":\"block\",\"children\":[{\"_key\":\"064b39f09811\",\"_type\":\"span\",\"marks\":[],\"text\":\"Após entender o que é engajamento de clientes e conhecer os canais ideais para engajá-los digitalmente, é hora de aprender como aumentar o engajamento da sua marca com as dicas a seguir.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bb5d20fa3de8\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca29af28f175\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Valorize a conexão humana\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"4483a7b1f18b\",\"_type\":\"block\",\"children\":[{\"_key\":\"5bd8c50a7309\",\"_type\":\"span\",\"marks\":[],\"text\":\"Clientes, sejam novos ou recorrentes, são pessoas — e esperam ser tratados como tal. Para aumentar o engajamento, \"},{\"_key\":\"1d280c3d372d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"utilize recursos que valorizem essa conexão\"},{\"_key\":\"79d037cb23b5\",\"_type\":\"span\",\"marks\":[],\"text\":\", como personalização de mensagens com o nome do cliente, envio de notificações baseadas em pedidos anteriores, além de sugestões de ofertas e eventos relevantes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"382d1d4c9b98\",\"_type\":\"block\",\"children\":[{\"_key\":\"2833baad02d9\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Invista na experiência multicanal\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"d1f3921b5594\",\"_type\":\"block\",\"children\":[{\"_key\":\"0630440359e3\",\"_type\":\"span\",\"marks\":[],\"text\":\"A estratégia de engajamento do cliente pode — e deve — envolver \"},{\"_key\":\"72caba7b539a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"múltiplos canais\"},{\"_key\":\"b4b591b87804\",\"_type\":\"span\",\"marks\":[],\"text\":\", o que possibilita alcançá-lo nos momentos mais oportunos. O uso de mensagens multicanal demonstrou ser altamente eficaz: aumentou em \"},{\"_key\":\"b1c4723586a0\",\"_type\":\"span\",\"marks\":[\"654015b2bae4\"],\"text\":\"cinco vezes o valor do ciclo de vida do cliente (CLTV)\"},{\"_key\":\"8c5ef0068d87\",\"_type\":\"span\",\"marks\":[],\"text\":\" e em 6,4 vezes a média de compras por usuário.\"}],\"markDefs\":[{\"_key\":\"654015b2bae4\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/the-cross-channel-marketing-difference-report\"}],\"style\":\"normal\"},{\"_key\":\"cb6ba31a5e67\",\"_type\":\"block\",\"children\":[{\"_key\":\"d25026086ba1\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Use dados para personalizar experiências\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"3044676d7563\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9a50f6ad55f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Saber como aumentar o engajamento também passa pelo \"},{\"_key\":\"388d62b2a435\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"uso inteligente de dados\"},{\"_key\":\"81c1525081bf\",\"_type\":\"span\",\"marks\":[],\"text\":\". Com informações adequadas, é possível criar campanhas personalizadas conforme os diferentes perfis de consumidor. Porém, é fundamental respeitar as leis e regulamentações de privacidade vigentes, como a LGPD no Brasil e o GDPR na Europa.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4e08496384d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"47b8ee19b978\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad3ca0bb1aa3\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce9b85c6f5e4\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Acompanhe as métricas de engajamento\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"b95ed12953d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"876ae84b1ca8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Medir os resultados é essencial para entender como aumentar o engajamento de forma contínua. 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