<!DOCTYPE html><html lang="en-us"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/d85d6a0cbc49ff63.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a53ed4fffe70f1d9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/ac677f3becdb0fb9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6ec5e54ae379e487.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2afa656f675362c8.js"/><script src="/_next/static/chunks/1ef81171-aae859132489928d.js" async=""></script><script src="/_next/static/chunks/4678-c4cf65c8a49d50fc.js" async=""></script><script src="/_next/static/chunks/main-app-6197fa6a88b2be67.js" async=""></script><script src="/_next/static/chunks/2574-983010db2095872b.js" async=""></script><script src="/_next/static/chunks/7039-2043547fbf600338.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/solutions-partners/%5Bslug%5D/error-dd60d587403470f5.js" async=""></script><script src="/_next/static/chunks/6631-fd5b6182a473af1c.js" async=""></script><script src="/_next/static/chunks/6856-d52b74953b91bb74.js" async=""></script><script src="/_next/static/chunks/5652-d640ca44a84f73bf.js" async=""></script><script src="/_next/static/chunks/1641-f9d0eb4225e5e7bc.js" async=""></script><script src="/_next/static/chunks/3198-7ca9872dc04a0faf.js" async=""></script><script src="/_next/static/chunks/9844-27851a4be1d74e02.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js" async=""></script><script src="/_next/static/chunks/app/global-error-0a70c5e451e9c961.js" async=""></script><script src="/_next/static/chunks/8576-b68d5fef27b8d29c.js" async=""></script><script src="/_next/static/chunks/5205-77a65f628022e274.js" async=""></script><script src="/_next/static/chunks/7470-509da7ba7859724d.js" async=""></script><script src="/_next/static/chunks/3223-34d5fa9fb7380953.js" async=""></script><script src="/_next/static/chunks/636-5e4c8de26b163781.js" async=""></script><script src="/_next/static/chunks/9482-28845d0d4b186828.js" async=""></script><script src="/_next/static/chunks/1676-f96bfff22fcccc06.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/solutions-partners/%5Bslug%5D/page-37a70fb2725bc18c.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js" async=""></script><script src="/_next/static/chunks/ffb75e2a-c3d618ad22d03e8e.js" async=""></script><script src="/_next/static/chunks/8718-6ba6eed4aa6c2ce7.js" async=""></script><script src="/_next/static/chunks/4127-8253b833f7ff17fa.js" async=""></script><script src="/_next/static/chunks/5474-34ef9587537a720b.js" async=""></script><script src="/_next/static/chunks/8164-1badc727a0888923.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><link rel="icon" href="/favicon.ico" sizes="any"/><link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com"/><title>Publicis</title><meta name="description" content="Publicis is a global, full-service advertising agency which operates in over 100 countries around the world. At Publicis, we orchestrate experiences across the entire customer journey. We leverage human insight, the world’s best data, empathetic creativity, and world-class technology to drive results and forge more meaningful interactions between your organization and your customers. We call these Connections Designed to Matter."/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://www.braze.com/partners/solutions-partners/publicis"/><link rel="alternate" hrefLang="fr" href="https://www.braze.com/fr/partners/solutions-partners/publicis"/><link rel="alternate" hrefLang="en-us" href="https://www.braze.com/partners/solutions-partners/publicis"/><link rel="alternate" hrefLang="x-default" href="https://www.braze.com/partners/solutions-partners/publicis"/><meta property="og:title" content="Publicis"/><meta property="og:description" content="Publicis is a global, full-service advertising agency which operates in over 100 countries around the world. At Publicis, we orchestrate experiences across the entire customer journey. We leverage human insight, the world’s best data, empathetic creativity, and world-class technology to drive results and forge more meaningful interactions between your organization and your customers. We call these Connections Designed to Matter."/><meta property="og:url" content="https://www.braze.com/partners/solutions-partners/publicis"/><meta property="og:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/2022965bfdb318342cc9227ec4c8e88a5b35635e-2400x1256.png"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Publicis"/><meta name="twitter:description" content="Publicis is a global, full-service advertising agency which operates in over 100 countries around the world. At Publicis, we orchestrate experiences across the entire customer journey. We leverage human insight, the world’s best data, empathetic creativity, and world-class technology to drive results and forge more meaningful interactions between your organization and your customers. We call these Connections Designed to Matter."/><meta name="twitter:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/2022965bfdb318342cc9227ec4c8e88a5b35635e-2400x1256.png"/><meta name="next-size-adjust"/><script>(self.__next_s=self.__next_s||[]).push(["https://cdn.cookielaw.org/scripttemplates/otSDKStub.js",{"data-document-language":"true","type":"text/javascript","data-domain-script":"a4189af1-fcc1-4ec1-9f51-e3bc768c6650","id":"onetrust-sdk-script"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage: 'denied',\n functionality_storage: 'denied',\n personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n ad_personalization: 'denied',\n region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU','SE','SI','MC','SK','MF','SM','GB','YT','IE','GF','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n wait_for_update: 500,\n });\n // Set default consent for all other regions\n gtag('consent', 'default', {\n ad_storage: 'granted',\n analytics_storage: 'granted',\n functionality_storage: 'granted',\n personalization_storage: 'granted',\n security_storage: 'granted',\n ad_user_data: 'granted',\n ad_personalization: 'granted',\n wait_for_update: 500,\n });\n ","id":"gtm-consent-mode"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"(function(w,l){\n w[l]=w[l]||[];\n w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\n })(window,'dataLayer');","id":"gtm-init"}])</script><script>(self.__next_s=self.__next_s||[]).push(["https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ",{"async":true,"id":"gtm-script"}])</script><script type="text/javascript" id="vwoCode">window._vwo_code||(function(){var w=window,d=document;var account_id=1198045,version=2.2,settings_tolerance=2000,hide_element='body',hide_element_style='opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important';if(f=!1,v=d.querySelector('#vwoCode'),cc={},-1<d.URL.indexOf('__vwo_disable__')||w._vwo_code)return;try{var e=JSON.parse(localStorage.getItem('_vwo_'+account_id+'_config'));cc=e&&'object'==typeof e?e:{}}catch(e){}function r(t){try{return decodeURIComponent(t)}catch(e){return t}}var s=(()=>{var e={combination:[],combinationChoose:[],split:[],exclude:[],uuid:null,consent:null,optOut:null},t=d.cookie||'';if(t)for(var i,n,o=/(?:^|;\s*)(?:(_vis_opt_exp_(\d+)_combi=([^;]*))|(_vis_opt_exp_(\d+)_combi_choose=([^;]*))|(_vis_opt_exp_(\d+)_split=([^:;]*))|(_vis_opt_exp_(\d+)_exclude=[^;]*)|(_vis_opt_out=([^;]*))|(_vwo_global_opt_out=[^;]*)|(_vwo_uuid=([^;]*))|(_vwo_consent=([^;]*)))/g;null!==(i=o.exec(t));)try{i[1]?e.combination.push({id:i[2],value:r(i[3])}):i[4]?e.combinationChoose.push({id:i[5],value:r(i[6])}):i[7]?e.split.push({id:i[8],value:r(i[9])}):i[10]?e.exclude.push({id:i[11]}):i[12]?e.optOut=r(i[13]):i[14]?e.optOut=!0:i[15]?e.uuid=r(i[16]):i[17]&&(n=r(i[18]),e.consent=n&&3<=n.length?n.substring(0,3):null)}catch(e){}return e})();function n(){var e=(()=>{if(w.VWO&&Array.isArray(w.VWO))for(var e=0;e<w.VWO.length;e++){var t=w.VWO[e];if(Array.isArray(t)&&('setVisitorId'===t[0]||'setSessionId'===t[0]))return!0}return!1})(),t='a='+account_id+'&u='+encodeURIComponent(w._vis_opt_url||d.URL)+'&vn='+version+'&ph=1'+('undefined'!=typeof platform?'&p='+platform:'')+'&st='+w.performance.now(),e=(!e&&((e=(()=>{var e,t=[],i={},n=w.VWO&&w.VWO.appliedCampaigns||{};for(e in n){var o=n[e]&&n[e].v;o&&(t.push(e+'-'+o+'-1'),i[e]=!0)}if(s&&s.combination)for(var r=0;r<s.combination.length;r++){var a=s.combination[r];i[a.id]||t.push(a.id+'-'+a.value)}return t.join('|')})())&&(t+='&c='+e),(e=(()=>{var e=[],t={};if(s&&s.combinationChoose)for(var i=0;i<s.combinationChoose.length;i++){var n=s.combinationChoose[i];e.push(n.id+'-'+n.value),t[n.id]=!0}if(s&&s.split)for(var o=0;o<s.split.length;o++)t[(n=s.split[o]).id]||e.push(n.id+'-'+n.value);return e.join('|')})())&&(t+='&cc='+e),e=(()=>{var e={},t=[];if(w.VWO&&Array.isArray(w.VWO))for(var i=0;i<w.VWO.length;i++){var n=w.VWO[i];if(Array.isArray(n)&&'setVariation'===n[0]&&n[1]&&Array.isArray(n[1]))for(var o=0;o<n[1].length;o++){var r,a=n[1][o];a&&'object'==typeof a&&(r=a.e,a=a.v,r)&&a&&(e[r]=a)}}for(r in e)t.push(r+'-'+e[r]);return t.join('|')})())&&(t+='&sv='+e),s&&s.optOut&&(t+='&o='+s.optOut),(()=>{var e=[],t={};if(s&&s.exclude)for(var i=0;i<s.exclude.length;i++){var n=s.exclude[i];t[n.id]||(e.push(n.id),t[n.id]=!0)}return e.join('|')})());return e&&(t+='&e='+e),s&&s.uuid&&(t+='&id='+s.uuid),s&&s.consent&&(t+='&consent='+s.consent),w.name&&-1<w.name.indexOf('_vis_preview')&&(t+='&pM=true'),w.VWO&&w.VWO.ed&&(t+='&ed='+w.VWO.ed),t}code={nonce:v&&v.nonce,library_tolerance:function(){return'undefined'!=typeof library_tolerance?library_tolerance:void 0},settings_tolerance:function(){return cc.sT||settings_tolerance},hide_element_style:function(){return'{'+(cc.hES||hide_element_style)+'}'},hide_element:function(){return performance.getEntriesByName('first-contentful-paint')[0]?'':'string'==typeof cc.hE?cc.hE:hide_element},getVersion:function(){return version},finish:function(e){var t;f||(f=!0,(t=d.getElementById('_vis_opt_path_hides'))&&t.parentNode.removeChild(t),e&&((new Image).src='https://dev.visualwebsiteoptimizer.com/ee.gif?a='+account_id+e))},finished:function(){return f},addScript:function(e){var t=d.createElement('script');t.type='text/javascript',e.src?t.src=e.src:t.text=e.text,v&&t.setAttribute('nonce',v.nonce),d.getElementsByTagName('head')[0].appendChild(t)},load:function(e,t){t=t||{};var i=new XMLHttpRequest;i.open('GET',e,!0),i.withCredentials=!t.dSC,i.responseType=t.responseType||'text',i.onload=function(){if(t.onloadCb)return t.onloadCb(i,e);200===i.status?w._vwo_code.addScript({text:i.responseText}):w._vwo_code.finish('&e=loading_failure:'+e)},i.onerror=function(){if(t.onerrorCb)return t.onerrorCb(e);w._vwo_code.finish('&e=loading_failure:'+e)},i.send()},init:function(){var e,t,i=this.settings_tolerance(),i=(w._vwo_settings_timer=setTimeout(function(){w._vwo_code.finish()},i),'body'!==this.hide_element()?(e=d.createElement('style'),t=(i=this.hide_element())?i+this.hide_element_style():'',i=d.getElementsByTagName('head')[0],e.setAttribute('id','_vis_opt_path_hides'),v&&e.setAttribute('nonce',v.nonce),e.setAttribute('type','text/css'),e.styleSheet?e.styleSheet.cssText=t:e.appendChild(d.createTextNode(t)),i.appendChild(e)):(e=d.getElementsByTagName('head')[0],(t=d.createElement('div')).style.cssText='z-index: 2147483647 !important;position: fixed !important;left: 0 !important;top: 0 !important;width: 100% !important;height: 100% !important;background:white!important;',t.setAttribute('id','_vis_opt_path_hides'),t.classList.add('_vis_hide_layer'),e.parentNode.insertBefore(t,e.nextSibling)),'https://dev.visualwebsiteoptimizer.com/j.php?'+n());-1!==w.location.search.indexOf('_vwo_xhr')?this.addScript({src:i}):this.load(i+'&x=true',{l:1})}};w._vwo_code=code;code.init();})();(function(){var t=window;function d(){var e;t._vwo_code&&(e=d.hidingStyle=document.getElementById('_vis_opt_path_hides')||d.hidingStyle,t._vwo_code.finished()||t._vwo_code.libExecuted||t.VWO&&t.VWO.dNR||(document.getElementById('_vis_opt_path_hides')||document.getElementsByTagName('head')[0].appendChild(e),requestAnimationFrame(d)))}d();})();</script><script src="/_next/static/chunks/polyfills-42372ed130431b0a.js" noModule=""></script></head><body class="__variable_97c7bb en-us-locale"><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><script>!function(){try{var d=document.documentElement,n='data-theme',s='setAttribute';var e=localStorage.getItem('theme');if('system'===e||(!e&&true)){var t='(prefers-color-scheme: dark)',m=window.matchMedia(t);if(m.media!==t||m.matches){d.style.colorScheme = 'dark';d[s](n,'dark')}else{d.style.colorScheme = 'light';d[s](n,'light')}}else if(e){d[s](n,e|| '')}if(e==='light'||e==='dark')d.style.colorScheme=e}catch(e){}}()</script><header id="site-header" class="fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50" data-site-header="true"><nav id="main-nav-container" class="container flex items-center h-full" aria-label="Main site"><a data-event-name="Header" data-event-label="Logo" aria-label="Homepage" class="flex shrink-0 grow-0 basis-20 items-center xl:mr-10" href="/"><img alt="braze" loading="lazy" width="100" height="32" decoding="async" data-nimg="1" class="block" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=128&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75"/></a><div id="menu-toggle" class="h-full xl:w-full ml-auto"><div class="fixed inset-0 top-[64px] z-50 overflow-x-hidden bg-white xl:flex xl:static xl:h-full xl:overflow-visible hidden"><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto"><li class="w-full xl:w-auto"><a aria-label="Why Braze?" class="flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px]" href="/value-of-braze">Why Braze?</a></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Product<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Product" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Product"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 mb-4" href="/product/overview"><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">The Braze Platform</span><span class="text-sm font-normal text-gray-600">All your data, channels, and orchestration needs in one place</span><span class="inline-flex items-center gap-1 font-bold text-sm text-purple-700 mt-3">View the platform<!-- --> <div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-right" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/brazeai"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-brandingPurpleOrange rounded-full"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAl™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">UPDATES</span></span><span class="text-sm font-normal text-gray-600">Automate, learn, and personalize with AI</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/braze-data-platform"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Data Platform</span><span class="text-sm font-normal text-gray-600">Unify, activate, and distribute your data</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="grid-01"><use href="/icons/sprites.svg#grid-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Cross-Channel</span><span class="text-sm font-normal text-gray-600">Send all your messages from one place</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CAPABILITIES</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/product/brazeai-decisioning-studio"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="route"><use href="/icons/sprites.svg#route"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI Decisioning Studio™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">NEW</span></span><span class="text-sm font-normal text-gray-600">Deliver 1:1 personalization, at scale</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/journey-orchestration"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="skew"><use href="/icons/sprites.svg#skew"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Journey Orchestration</span><span class="text-sm font-normal text-gray-600">Create multi-step, cross-channel experiences</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/ai-agents"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cube-02"><use href="/icons/sprites.svg#cube-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI™ Agents<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">NEW</span></span><span class="text-sm font-normal text-gray-600">Scale smarter engagement with always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Solutions"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-6"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Industries</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Retail & eCommerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Financial Services</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Travel & Hospitality</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">On Demand</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">QSR</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Use Cases</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/solutions/optimize-onboarding"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use href="/icons/sprites.svg#pie-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Improve Acquisitions</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/reduce-churn"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-down-01"><use href="/icons/sprites.svg#trend-down-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Reduce Churn</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/increase-engagement"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-notification-square"><use href="/icons/sprites.svg#message-notification-square"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use href="/icons/sprites.svg#users-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Startups</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="Smiling man holding a smartphone next to "GLOBAL Customer Engagement Review 2026" and the Braze logo." loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Partners<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Partners" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Partners"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Technology Partners</span><span class="text-sm font-normal text-gray-600">Explore our 140+ technology partnership integrations</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/braze-amplifiers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-02"><use href="/icons/sprites.svg#announcement-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Amplifiers</span><span class="text-sm font-normal text-gray-600">Supercharge the power of Braze with pre-built partner solutions designed to accelerate success</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Resources<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Resources" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Resources"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Learn</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Resources Hub</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Case Studies</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Reports & Guides</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Videos</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Webinars & Events</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">User Documentation</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Grow</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire Customer Community</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Champion</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certification</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/articles/glossary"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="search-refraction"><use href="/icons/sprites.svg#search-refraction"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Glossary</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Support</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Support Overview</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Professional Services</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Success</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Company<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Company" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Company"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">About Us</span><span class="text-sm font-normal text-gray-600">Learn how Braze became the leading customer engagement platform</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Investor Relations</span><span class="text-sm font-normal text-gray-600">Get the latest news, numbers, and financial results</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Careers</span><span class="text-sm font-normal text-gray-600">Discover job openings & why people love working at Braze</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG</span><span class="text-sm font-normal text-gray-600">Explore our Environmental, Social, and Corporate Governance data</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">News</span><span class="text-sm font-normal text-gray-600">Find out about the latest happenings at Braze</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Legal</span><span class="text-sm font-normal text-gray-600">Get information on our legal terms, policies, compliance, and more</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">Looking for something else?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>Contact Us</a></div></div></li></ul><a aria-label="Search" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&>svg:last-child]:ml-1 [&>svg:last-child]:rotate-0 [&>svg:last-child]:transition-all" aria-expanded="false" aria-haspopup="true" aria-label="Language Switcher"><svg width="18" height="18" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><svg width="12" height="12" role="img" aria-label="chevron-down"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><nav class="absolute bottom-full sm:bottom-auto sm:top-full w-[320px] left-1/2 -translate-x-1/2 z-50 bg-white rounded-[6px] shadow-lg overflow-hidden max-h-0" aria-hidden="true" aria-labelledby="language-switcher-button"><ul class="z-50 flex flex-col max-h-0"><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] bg-[#9359ff] bg-opacity-[0.04] font-medium hover:bg-opacity-[0.08]"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="English"><span>English</span><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" color="#6826E1" style="color:#6826E1" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z"></path></svg></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Français"><span>Français</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="日本語"><span>日本語</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="한국어"><span>한국어</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Português BR"><span>Português BR</span></button></li></ul></nav></div><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0"><li class="w-full xl:w-auto"><a aria-label="Log In" class="flex items-center w-full h-full xl:w-auto font-semibold ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] justify-center text-gray-600 text-lg" href="https://dashboard.braze.com/developers/sign_in">Log In</a></li><li class="w-full xl:w-auto"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/get-started">Get Started</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to solutions partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/solutions-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to publicis" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/solutions-partners/publicis">Publicis</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/solutions-partners"},{"@type":"ListItem","position":2,"name":"Publicis","item":"https://www.braze.com/partners/solutions-partners/publicis"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Publicis" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5286bd6f577a362f2c59709725f721fb318459a9-1880x715.jpg&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5286bd6f577a362f2c59709725f721fb318459a9-1880x715.jpg&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5286bd6f577a362f2c59709725f721fb318459a9-1880x715.jpg&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Publicis</h2><div class="flex flex-row gap-2"><svg width="24" height="24" role="img" aria-label="marker-pin-04"><use href="/icons/sprites.svg#marker-pin-04"></use></svg><p class="max-w-screen-md">Global</p></div><div class="flex flex-col gap-3 md:flex-row"></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a href="https://www.publicis.com/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Solutions</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Publicis?</h3><div class="flex flex-col gap-6"><p>Publicis is a global, full-service advertising agency which operates in over 100 countries around the world. At Publicis, we orchestrate experiences across the entire customer journey. We leverage human insight, the world’s best data, empathetic creativity, and world-class technology to drive results and forge more meaningful interactions between your organization and your customers. We call these Connections Designed to Matter.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Service Partner</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/resources/articles">View More</a></div><div class="slick-slider hero-slick mb-10 md:-mx-6 slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:366.6666666666667%;left:-100%"><div data-index="-3" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Introducing Braze Amplifiers: Partner-Built Solutions for Braze Customers" href="/resources/articles/introducing-braze-amplifiers"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Introducing Braze Amplifiers: Partner-Built Solutions for Braze Customers" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc33b7f5072fd2c1fcb1fb64dd44db0d057f26adc-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc33b7f5072fd2c1fcb1fb64dd44db0d057f26adc-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc33b7f5072fd2c1fcb1fb64dd44db0d057f26adc-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">3<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Introducing Braze Amplifiers: Partner-Built Solutions for Braze Customers</h4><span class="text-sm font-bold text-gray-500">March 03, 2025</span></div></div></a></div></div><div data-index="-2" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Avoiding the Cannes Hangover: 4 Trends Too Big to Ignore" href="/resources/articles/cannes-lions-2017-tech-marketing"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Avoiding the Cannes Hangover: 4 Trends Too Big to Ignore" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2ef61b79333b2fe65c0a9bd03b3ece2c7a7caa37-2500x1200.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2ef61b79333b2fe65c0a9bd03b3ece2c7a7caa37-2500x1200.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2ef61b79333b2fe65c0a9bd03b3ece2c7a7caa37-2500x1200.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">6<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Avoiding the Cannes Hangover: 4 Trends Too Big to Ignore</h4><span class="text-sm font-bold text-gray-500">June 29, 2017</span></div></div></a></div></div><div data-index="-1" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="The Future of the Mobile Economy: 3 Big Trends from Davos" href="/resources/articles/the-future-of-the-mobile-economy-3-big-trends-from-davos"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="The Future of the Mobile Economy: 3 Big Trends from Davos" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F443b241d884602b1c7cee723f6d9cc54c3264e53-2500x1200.jpg&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F443b241d884602b1c7cee723f6d9cc54c3264e53-2500x1200.jpg&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F443b241d884602b1c7cee723f6d9cc54c3264e53-2500x1200.jpg&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">7<!-- --> min read</span></div><h4 class="text-display-xs font-bold">The Future of the Mobile Economy: 3 Big Trends from Davos</h4><span class="text-sm font-bold text-gray-500">January 26, 2016</span></div></div></a></div></div><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Congratulations to the Forge 2025 Torchie Awards Winners" href="/resources/articles/forge-2025-torchie-awards-winners"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Congratulations to the Forge 2025 Torchie Awards Winners" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe75f223094a90701c649f5b54d15ec3412159073-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe75f223094a90701c649f5b54d15ec3412159073-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe75f223094a90701c649f5b54d15ec3412159073-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">12<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Congratulations to the Forge 2025 Torchie Awards Winners</h4><span class="text-sm font-bold text-gray-500">September 30, 2025</span></div></div></a></div></div><div data-index="1" class="slick-slide slick-active" tabindex="-1" aria-hidden="false" style="outline:none;width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Introducing Braze Amplifiers: Partner-Built Solutions for Braze Customers" href="/resources/articles/introducing-braze-amplifiers"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Introducing Braze Amplifiers: Partner-Built Solutions for Braze Customers" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc33b7f5072fd2c1fcb1fb64dd44db0d057f26adc-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc33b7f5072fd2c1fcb1fb64dd44db0d057f26adc-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc33b7f5072fd2c1fcb1fb64dd44db0d057f26adc-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">3<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Introducing Braze Amplifiers: Partner-Built Solutions for Braze Customers</h4><span class="text-sm font-bold text-gray-500">March 03, 2025</span></div></div></a></div></div><div data-index="2" class="slick-slide slick-active" tabindex="-1" aria-hidden="false" style="outline:none;width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Avoiding the Cannes Hangover: 4 Trends Too Big to Ignore" href="/resources/articles/cannes-lions-2017-tech-marketing"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Avoiding the Cannes Hangover: 4 Trends Too Big to Ignore" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2ef61b79333b2fe65c0a9bd03b3ece2c7a7caa37-2500x1200.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2ef61b79333b2fe65c0a9bd03b3ece2c7a7caa37-2500x1200.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2ef61b79333b2fe65c0a9bd03b3ece2c7a7caa37-2500x1200.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">6<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Avoiding the Cannes Hangover: 4 Trends Too Big to Ignore</h4><span class="text-sm font-bold text-gray-500">June 29, 2017</span></div></div></a></div></div><div data-index="3" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="The Future of the Mobile Economy: 3 Big Trends from Davos" href="/resources/articles/the-future-of-the-mobile-economy-3-big-trends-from-davos"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="The Future of the Mobile Economy: 3 Big Trends from Davos" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F443b241d884602b1c7cee723f6d9cc54c3264e53-2500x1200.jpg&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F443b241d884602b1c7cee723f6d9cc54c3264e53-2500x1200.jpg&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F443b241d884602b1c7cee723f6d9cc54c3264e53-2500x1200.jpg&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">7<!-- --> min read</span></div><h4 class="text-display-xs font-bold">The Future of the Mobile Economy: 3 Big Trends from Davos</h4><span class="text-sm font-bold text-gray-500">January 26, 2016</span></div></div></a></div></div><div data-index="4" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Congratulations to the Forge 2025 Torchie Awards Winners" href="/resources/articles/forge-2025-torchie-awards-winners"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Congratulations to the Forge 2025 Torchie Awards Winners" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe75f223094a90701c649f5b54d15ec3412159073-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe75f223094a90701c649f5b54d15ec3412159073-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe75f223094a90701c649f5b54d15ec3412159073-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">12<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Congratulations to the Forge 2025 Torchie Awards Winners</h4><span class="text-sm font-bold text-gray-500">September 30, 2025</span></div></div></a></div></div><div data-index="5" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Introducing Braze Amplifiers: Partner-Built Solutions for Braze Customers" href="/resources/articles/introducing-braze-amplifiers"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Introducing Braze Amplifiers: Partner-Built Solutions for Braze Customers" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc33b7f5072fd2c1fcb1fb64dd44db0d057f26adc-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc33b7f5072fd2c1fcb1fb64dd44db0d057f26adc-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc33b7f5072fd2c1fcb1fb64dd44db0d057f26adc-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">3<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Introducing Braze Amplifiers: Partner-Built Solutions for Braze Customers</h4><span class="text-sm font-bold text-gray-500">March 03, 2025</span></div></div></a></div></div><div data-index="6" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Avoiding the Cannes Hangover: 4 Trends Too Big to Ignore" href="/resources/articles/cannes-lions-2017-tech-marketing"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Avoiding the Cannes Hangover: 4 Trends Too Big to Ignore" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2ef61b79333b2fe65c0a9bd03b3ece2c7a7caa37-2500x1200.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2ef61b79333b2fe65c0a9bd03b3ece2c7a7caa37-2500x1200.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2ef61b79333b2fe65c0a9bd03b3ece2c7a7caa37-2500x1200.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">6<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Avoiding the Cannes Hangover: 4 Trends Too Big to Ignore</h4><span class="text-sm font-bold text-gray-500">June 29, 2017</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="The Future of the Mobile Economy: 3 Big Trends from Davos" href="/resources/articles/the-future-of-the-mobile-economy-3-big-trends-from-davos"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="The Future of the Mobile Economy: 3 Big Trends from Davos" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F443b241d884602b1c7cee723f6d9cc54c3264e53-2500x1200.jpg&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F443b241d884602b1c7cee723f6d9cc54c3264e53-2500x1200.jpg&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F443b241d884602b1c7cee723f6d9cc54c3264e53-2500x1200.jpg&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">7<!-- --> min read</span></div><h4 class="text-display-xs font-bold">The Future of the Mobile Economy: 3 Big Trends from Davos</h4><span class="text-sm font-bold text-gray-500">January 26, 2016</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Overview</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Why Braze" href="/value-of-braze">Why Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Platform Overview" href="/product/overview">Braze Platform Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="How Braze Works" href="/product">How Braze Works</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Product</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Data Platform" href="/product/data-activation">Braze Data Platform</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI Decisioning Studio™" href="/product/brazeai-decisioning-studio">BrazeAI Decisioning Studio™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™ Agents" href="/product/ai-agents">BrazeAI™ Agents</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Cross-Channel Messaging" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Journey Orchestration" href="/product/journey-orchestration">Journey Orchestration</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reporting" href="/product/reporting-analytics">Reporting</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mobile App Messaging" href="/product/mobile-app-messaging">Mobile App Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Web Messaging" href="/product/web-messaging">Web Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="SMS/RCS" href="/product/sms">SMS/RCS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media Audience Sync" href="/product/audience-sync">Media Audience Sync</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Retail & eCommerce" href="/solutions/retail-and-ecommerce">Retail & eCommerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Financial Services" href="/solutions/financial-services">Financial Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Travel & Hospitality" href="/solutions/travel-hospitality">Travel & Hospitality</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media & Entertainment" href="/solutions/media-entertainment">Media & Entertainment</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Gaming" href="/solutions/gaming">Gaming</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="On Demand" href="/solutions/on-demand">On Demand</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Optimize Onboarding" href="/solutions/optimize-onboarding">Optimize Onboarding</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Boost Productivity" href="/product/boost-productivity">Boost Productivity</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Improve Acquisition" href="/solutions/improve-acquisition">Improve Acquisition</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reduce Churn" href="/solutions/reduce-churn">Reduce Churn</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Increase Engagement" href="/solutions/increase-engagement">Increase Engagement</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze for Engineering" href="/braze-for-engineering">Braze for Engineering</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Company</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="About Us" href="/company">About Us</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Careers" href="/company/careers">Careers</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="News" href="/company/news">News</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Investor Relations" href="https://investors.braze.com/overview/default.aspx">Investor Relations</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about ESG" href="https://esg.braze.com/overview/default.aspx">ESG</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Legal" href="/company/legal">Legal</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Contact Us & Locations" href="/company/contact">Contact Us & Locations</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 " aria-label="Resources" href="/resources">Resources</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Case Studies" href="/customers">Case Studies</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Blog" href="/resources/articles">Blog</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reports & Guides" href="/resources/reports-and-guides">Reports & Guides</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Videos" href="https://www.braze.com/resources/videos">Videos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Webinars & Events" href="/resources/webinars-and-events">Webinars & Events</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learning" href="https://learning.braze.com/">Learning</a></div><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 mt-6" aria-label="Documentation" href="/docs">Documentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Documentation Home" href="https://www.braze.com/docs">Documentation Home</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="User Guide" href="/docs/user_guide/introduction">User Guide</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Developer Guide" href="/docs/developer_guide/home">Developer Guide</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Partners</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Alloys: All Partners" href="/partners">Braze Alloys: All Partners</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Partner Portal" href="http://partner.braze.com/">Partner Portal</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Featured Reports</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="2026 Global Engagement Review" href="/resources/reports-and-guides/global-customer-engagement-review">2026 Global Engagement Review</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Support</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Support Overview" href="/success">Support Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Customer Services" href="/customer-support-services">Customer Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Customer Success" href="/customer-success">Customer Success</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Helpful Links</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Login" href="https://dashboard.braze.com/sign_in">Login</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="System Status" href="https://braze.statuspage.io/">System Status</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Technical Support" href="/docs/help/support#access-the-support-portal ">Technical Support</a></div></div></div></div><div class="flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4"><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">© <!-- -->2026<!-- --> Braze</div><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">All Rights Reserved</div><div class="text-xs font-normal md:border-r md:border-gray-500 md:pr-4"><button id="ot-sdk-btn" type="button" class="ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300" style="font:inherit">Cookies</button></div><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/company/legal/privacy">Privacy Policy</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/company/legal/braze-preference-center">Preference Center</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/sitemap.xml">Sitemap</a></div></div></footer><script src="/_next/static/chunks/webpack-2afa656f675362c8.js" async=""></script><script>(self.__next_f=self.__next_f||[]).push([0]);self.__next_f.push([2,null])</script><script>self.__next_f.push([1,"1:HL[\"/_next/static/media/2a8eef3e7605f77a-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n2:HL[\"/_next/static/media/54088f7615d464cb-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n3:HL[\"/_next/static/media/cb582783ce2d3356-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n4:HL[\"/_next/static/media/eb552532c19dec2b-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n5:HL[\"/_next/static/media/f91e284bb8ff37e3-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n6:HL[\"/_next/static/css/d85d6a0cbc49ff63.css\",\"style\"]\n7:HL[\"/_next/static/css/a53ed4fffe70f1d9.css\",\"style\"]\n8:HL[\"/_next/static/css/ac677f3becdb0fb9.css\",\"style\"]\n9:HL[\"/_next/static/css/6ec5e54ae379e487.css\",\"style\"]\n"])</script><script>self.__next_f.push([1,"a:I[54271,[],\"\"]\nd:I[55908,[],\"\"]\n10:I[60735,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"7039\",\"static/chunks/7039-2043547fbf600338.js\",\"4725\",\"static/chunks/app/%5Blocale%5D/(main)/partners/solutions-partners/%5Bslug%5D/error-dd60d587403470f5.js\"],\"default\"]\n11:I[61567,[],\"\"]\n13:I[31918,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"default\"]\n14:I[46139,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"\"]\n17:I[53126,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"default\"]\n1a:I[28697,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6470\",\"static/chunks/app/global-error-0a70c5e451e9c961.js\"],\"default\"]\ne:[\"locale\",\"en-us\",\"d\"]\nf:[\"slug\",\"publicis\",\"d\"]\n15:T460,window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage: '"])</script><script>self.__next_f.push([1,"denied',\n functionality_storage: 'denied',\n personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n ad_personalization: 'denied',\n region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU','SE','SI','MC','SK','MF','SM','GB','YT','IE','GF','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n wait_for_update: 500,\n });\n // Set default consent for all other regions\n gtag('consent', 'default', {\n ad_storage: 'granted',\n analytics_storage: 'granted',\n functionality_storage: 'granted',\n personalization_storage: 'granted',\n security_storage: 'granted',\n ad_user_data: 'granted',\n ad_personalization: 'granted',\n wait_for_update: 500,\n });\n 1b:[]\n"])</script><script>self.__next_f.push([1,"0:[\"$\",\"$La\",null,{\"buildId\":\"rs4PdJoYNL94klACI7DHw\",\"assetPrefix\":\"\",\"urlParts\":[\"\",\"partners\",\"solutions-partners\",\"publicis\"],\"initialTree\":[\"\",{\"children\":[[\"locale\",\"en-us\",\"d\"],{\"children\":[\"(main)\",{\"children\":[\"partners\",{\"children\":[\"solutions-partners\",{\"children\":[[\"slug\",\"publicis\",\"d\"],{\"children\":[\"__PAGE__\",{}]}]}]}]}]},\"$undefined\",\"$undefined\",true]}],\"initialSeedData\":[\"\",{\"children\":[[\"locale\",\"en-us\",\"d\"],{\"children\":[\"(main)\",{\"children\":[\"partners\",{\"children\":[\"solutions-partners\",{\"children\":[[\"slug\",\"publicis\",\"d\"],{\"children\":[\"__PAGE__\",{},[[\"$Lb\",\"$Lc\",null],null],null]},[null,[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\",\"(main)\",\"children\",\"partners\",\"children\",\"solutions-partners\",\"children\",\"$f\",\"children\"],\"error\":\"$10\",\"errorStyles\":[],\"errorScripts\":[],\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[null,[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\",\"(main)\",\"children\",\"partners\",\"children\",\"solutions-partners\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[null,[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\",\"(main)\",\"children\",\"partners\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[[null,\"$L12\"],null],null]},[[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/d85d6a0cbc49ff63.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"1\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/a53ed4fffe70f1d9.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"2\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/ac677f3becdb0fb9.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"3\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/6ec5e54ae379e487.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]],[\"$\",\"html\",null,{\"lang\":\"en-us\",\"suppressHydrationWarning\":true,\"children\":[[\"$\",\"head\",null,{\"children\":[[\"$\",\"$L13\",null,{}],[[\"$\",\"$L14\",null,{\"id\":\"onetrust-sdk-script\",\"src\":\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\",\"strategy\":\"beforeInteractive\",\"data-document-language\":\"true\",\"type\":\"text/javascript\",\"data-domain-script\":\"a4189af1-fcc1-4ec1-9f51-e3bc768c6650\"}],[\"$\",\"$L14\",null,{\"id\":\"onetrust-init\",\"strategy\":\"afterInteractive\",\"children\":\"function OptanonWrapper() {}\"}]],[\"$\",\"$L14\",null,{\"id\":\"gtm-consent-mode\",\"strategy\":\"beforeInteractive\",\"children\":\"$15\"}],[[\"$\",\"$L14\",null,{\"id\":\"gtm-init\",\"strategy\":\"beforeInteractive\",\"children\":\"(function(w,l){\\n w[l]=w[l]||[];\\n w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\\n })(window,'dataLayer');\"}],[\"$\",\"$L14\",null,{\"id\":\"gtm-script\",\"strategy\":\"beforeInteractive\",\"async\":true,\"src\":\"https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ\"}]],\"$L16\",[\"$\",\"$L17\",null,{}],[\"$\",\"link\",null,{\"rel\":\"icon\",\"href\":\"/favicon.ico\",\"sizes\":\"any\"}]]}],[\"$\",\"body\",null,{\"className\":\"__variable_97c7bb en-us-locale\",\"children\":[[\"$\",\"noscript\",null,{\"children\":[\"$\",\"iframe\",null,{\"src\":\"https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ\",\"height\":\"0\",\"width\":\"0\",\"style\":{\"display\":\"none\",\"visibility\":\"hidden\"}}]}],\"$L18\"]}],null]}]],null],null]},[null,[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":[[\"$\",\"title\",null,{\"children\":\"404: This page could not be found.\"}],[\"$\",\"div\",null,{\"style\":{\"fontFamily\":\"system-ui,\\\"Segoe UI\\\",Roboto,Helvetica,Arial,sans-serif,\\\"Apple Color Emoji\\\",\\\"Segoe UI Emoji\\\"\",\"height\":\"100vh\",\"textAlign\":\"center\",\"display\":\"flex\",\"flexDirection\":\"column\",\"alignItems\":\"center\",\"justifyContent\":\"center\"},\"children\":[\"$\",\"div\",null,{\"children\":[[\"$\",\"style\",null,{\"dangerouslySetInnerHTML\":{\"__html\":\"body{color:#000;background:#fff;margin:0}.next-error-h1{border-right:1px solid rgba(0,0,0,.3)}@media (prefers-color-scheme:dark){body{color:#fff;background:#000}.next-error-h1{border-right:1px solid rgba(255,255,255,.3)}}\"}}],[\"$\",\"h1\",null,{\"className\":\"next-error-h1\",\"style\":{\"display\":\"inline-block\",\"margin\":\"0 20px 0 0\",\"padding\":\"0 23px 0 0\",\"fontSize\":24,\"fontWeight\":500,\"verticalAlign\":\"top\",\"lineHeight\":\"49px\"},\"children\":\"404\"}],[\"$\",\"div\",null,{\"style\":{\"display\":\"inline-block\"},\"children\":[\"$\",\"h2\",null,{\"style\":{\"fontSize\":14,\"fontWeight\":400,\"lineHeight\":\"49px\",\"margin\":0},\"children\":\"This page could not be found.\"}]}]]}]}]],\"notFoundStyles\":[]}]],null],\"couldBeIntercepted\":false,\"initialHead\":[null,\"$L19\"],\"globalErrorComponent\":\"$1a\",\"missingSlots\":\"$W1b\"}]\n"])</script><script>self.__next_f.push([1,"1d:I[78748,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8046\",\"static/chunks/app/%5Blocale%5D/(main)/partners/solutions-partners/%5Bslug%5D/page-37a70fb2725bc18c.js\"],\"default\"]\n1e:I[75318,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"ThemeProvider\"]\n1f:I[21330,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"MarketoFormsProvider\"]\n20:I[41610,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"BrazeSdkProvider\"]\n21:I[78589,[\"2574\",\"static/chu"])</script><script>self.__next_f.push([1,"nks/2574-983010db2095872b.js\",\"7039\",\"static/chunks/7039-2043547fbf600338.js\",\"6816\",\"static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js\"],\"default\"]\n23:I[55150,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"OneTrustReinit\"]\n1c:T15c5,"])</script><script>self.__next_f.push([1,"window._vwo_code||(function(){var w=window,d=document;var account_id=1198045,version=2.2,settings_tolerance=2000,hide_element='body',hide_element_style='opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important';if(f=!1,v=d.querySelector('#vwoCode'),cc={},-1\u003cd.URL.indexOf('__vwo_disable__')||w._vwo_code)return;try{var e=JSON.parse(localStorage.getItem('_vwo_'+account_id+'_config'));cc=e\u0026\u0026'object'==typeof e?e:{}}catch(e){}function r(t){try{return decodeURIComponent(t)}catch(e){return t}}var s=(()=\u003e{var e={combination:[],combinationChoose:[],split:[],exclude:[],uuid:null,consent:null,optOut:null},t=d.cookie||'';if(t)for(var i,n,o=/(?:^|;\\s*)(?:(_vis_opt_exp_(\\d+)_combi=([^;]*))|(_vis_opt_exp_(\\d+)_combi_choose=([^;]*))|(_vis_opt_exp_(\\d+)_split=([^:;]*))|(_vis_opt_exp_(\\d+)_exclude=[^;]*)|(_vis_opt_out=([^;]*))|(_vwo_global_opt_out=[^;]*)|(_vwo_uuid=([^;]*))|(_vwo_consent=([^;]*)))/g;null!==(i=o.exec(t));)try{i[1]?e.combination.push({id:i[2],value:r(i[3])}):i[4]?e.combinationChoose.push({id:i[5],value:r(i[6])}):i[7]?e.split.push({id:i[8],value:r(i[9])}):i[10]?e.exclude.push({id:i[11]}):i[12]?e.optOut=r(i[13]):i[14]?e.optOut=!0:i[15]?e.uuid=r(i[16]):i[17]\u0026\u0026(n=r(i[18]),e.consent=n\u0026\u00263\u003c=n.length?n.substring(0,3):null)}catch(e){}return e})();function n(){var e=(()=\u003e{if(w.VWO\u0026\u0026Array.isArray(w.VWO))for(var e=0;e\u003cw.VWO.length;e++){var t=w.VWO[e];if(Array.isArray(t)\u0026\u0026('setVisitorId'===t[0]||'setSessionId'===t[0]))return!0}return!1})(),t='a='+account_id+'\u0026u='+encodeURIComponent(w._vis_opt_url||d.URL)+'\u0026vn='+version+'\u0026ph=1'+('undefined'!=typeof platform?'\u0026p='+platform:'')+'\u0026st='+w.performance.now(),e=(!e\u0026\u0026((e=(()=\u003e{var e,t=[],i={},n=w.VWO\u0026\u0026w.VWO.appliedCampaigns||{};for(e in n){var o=n[e]\u0026\u0026n[e].v;o\u0026\u0026(t.push(e+'-'+o+'-1'),i[e]=!0)}if(s\u0026\u0026s.combination)for(var r=0;r\u003cs.combination.length;r++){var a=s.combination[r];i[a.id]||t.push(a.id+'-'+a.value)}return t.join('|')})())\u0026\u0026(t+='\u0026c='+e),(e=(()=\u003e{var e=[],t={};if(s\u0026\u0026s.combinationChoose)for(var i=0;i\u003cs.combinationChoose.length;i++){var n=s.combinationChoose[i];e.push(n.id+'-'+n.value),t[n.id]=!0}if(s\u0026\u0026s.split)for(var o=0;o\u003cs.split.length;o++)t[(n=s.split[o]).id]||e.push(n.id+'-'+n.value);return e.join('|')})())\u0026\u0026(t+='\u0026cc='+e),e=(()=\u003e{var e={},t=[];if(w.VWO\u0026\u0026Array.isArray(w.VWO))for(var i=0;i\u003cw.VWO.length;i++){var n=w.VWO[i];if(Array.isArray(n)\u0026\u0026'setVariation'===n[0]\u0026\u0026n[1]\u0026\u0026Array.isArray(n[1]))for(var o=0;o\u003cn[1].length;o++){var r,a=n[1][o];a\u0026\u0026'object'==typeof a\u0026\u0026(r=a.e,a=a.v,r)\u0026\u0026a\u0026\u0026(e[r]=a)}}for(r in e)t.push(r+'-'+e[r]);return t.join('|')})())\u0026\u0026(t+='\u0026sv='+e),s\u0026\u0026s.optOut\u0026\u0026(t+='\u0026o='+s.optOut),(()=\u003e{var e=[],t={};if(s\u0026\u0026s.exclude)for(var i=0;i\u003cs.exclude.length;i++){var n=s.exclude[i];t[n.id]||(e.push(n.id),t[n.id]=!0)}return e.join('|')})());return e\u0026\u0026(t+='\u0026e='+e),s\u0026\u0026s.uuid\u0026\u0026(t+='\u0026id='+s.uuid),s\u0026\u0026s.consent\u0026\u0026(t+='\u0026consent='+s.consent),w.name\u0026\u0026-1\u003cw.name.indexOf('_vis_preview')\u0026\u0026(t+='\u0026pM=true'),w.VWO\u0026\u0026w.VWO.ed\u0026\u0026(t+='\u0026ed='+w.VWO.ed),t}code={nonce:v\u0026\u0026v.nonce,library_tolerance:function(){return'undefined'!=typeof library_tolerance?library_tolerance:void 0},settings_tolerance:function(){return cc.sT||settings_tolerance},hide_element_style:function(){return'{'+(cc.hES||hide_element_style)+'}'},hide_element:function(){return performance.getEntriesByName('first-contentful-paint')[0]?'':'string'==typeof cc.hE?cc.hE:hide_element},getVersion:function(){return version},finish:function(e){var t;f||(f=!0,(t=d.getElementById('_vis_opt_path_hides'))\u0026\u0026t.parentNode.removeChild(t),e\u0026\u0026((new Image).src='https://dev.visualwebsiteoptimizer.com/ee.gif?a='+account_id+e))},finished:function(){return f},addScript:function(e){var t=d.createElement('script');t.type='text/javascript',e.src?t.src=e.src:t.text=e.text,v\u0026\u0026t.setAttribute('nonce',v.nonce),d.getElementsByTagName('head')[0].appendChild(t)},load:function(e,t){t=t||{};var i=new XMLHttpRequest;i.open('GET',e,!0),i.withCredentials=!t.dSC,i.responseType=t.responseType||'text',i.onload=function(){if(t.onloadCb)return t.onloadCb(i,e);200===i.status?w._vwo_code.addScript({text:i.responseText}):w._vwo_code.finish('\u0026e=loading_failure:'+e)},i.onerror=function(){if(t.onerrorCb)return t.onerrorCb(e);w._vwo_code.finish('\u0026e=loading_failure:'+e)},i.send()},init:function(){var e,t,i=this.settings_tolerance(),i=(w._vwo_settings_timer=setTimeout(function(){w._vwo_code.finish()},i),'body'!==this.hide_element()?(e=d.createElement('style'),t=(i=this.hide_element())?i+this.hide_element_style():'',i=d.getElementsByTagName('head')[0],e.setAttribute('id','_vis_opt_path_hides'),v\u0026\u0026e.setAttribute('nonce',v.nonce),e.setAttribute('type','text/css'),e.styleSheet?e.styleSheet.cssText=t:e.appendChild(d.createTextNode(t)),i.appendChild(e)):(e=d.getElementsByTagName('head')[0],(t=d.createElement('div')).style.cssText='z-index: 2147483647 !important;position: fixed !important;left: 0 !important;top: 0 !important;width: 100% !important;height: 100% !important;background:white!important;',t.setAttribute('id','_vis_opt_path_hides'),t.classList.add('_vis_hide_layer'),e.parentNode.insertBefore(t,e.nextSibling)),'https://dev.visualwebsiteoptimizer.com/j.php?'+n());-1!==w.location.search.indexOf('_vwo_xhr')?this.addScript({src:i}):this.load(i+'\u0026x=true',{l:1})}};w._vwo_code=code;code.init();})();(function(){var t=window;function d(){var e;t._vwo_code\u0026\u0026(e=d.hidingStyle=document.getElementById('_vis_opt_path_hides')||d.hidingStyle,t._vwo_code.finished()||t._vwo_code.libExecuted||t.VWO\u0026\u0026t.VWO.dNR||(document.getElementById('_vis_opt_path_hides')||document.getElementsByTagName('head')[0].appendChild(e),requestAnimationFrame(d)))}d();})();"])</script><script>self.__next_f.push([1,"16:[[\"$\",\"link\",null,{\"rel\":\"preconnect\",\"href\":\"https://dev.visualwebsiteoptimizer.com\"}],[\"$\",\"script\",null,{\"type\":\"text/javascript\",\"id\":\"vwoCode\",\"dangerouslySetInnerHTML\":{\"__html\":\"$1c\"}}]]\n"])</script><script>self.__next_f.push([1,"18:[\"$\",\"$L1d\",null,{\"formats\":\"$undefined\",\"locale\":\"en-us\",\"messages\":{\"customerStoryHeading\":\"Customer Stories\",\"customerStorySubHeading\":\"See how companies of all sizes are exceeding expectations with Braze.\",\"paginationNext\":\"Next\",\"paginationPrev\":\"Previous\",\"paginationGoTo\":\"Pagination link to page number {pageNumber}\",\"scrollTo\":\"scroll to {label}{href}\",\"successStoryHeading\":\"Check out our success stories.\",\"subscribe\":\"SUBSCRIBE\",\"newsletterDesc\":\"Sign up for regular updates from Braze.\",\"conversionPanelHeading\":\"It's time to be a better marketer\",\"getStarted\":\"Get Started\",\"seeHowBrazeWorks\":\"See How Braze Works\",\"resources\":\"Resources\",\"caseStudies\":\"Case Studies\",\"readTime\":\" min read\",\"caseStudyRelatedListingHeading\":\"Check out more Case Studies\",\"caseStudyRelatedListingButton\":\"View Case Studies\",\"blogRelatedListingButton\":\"View the Blog\",\"reportAndGuideRelatedListingHeading\":\"Check out more Reports \u0026 Guides.\",\"reportAndGuideRelatedListingButton\":\"View Case Reports \u0026 Guides\",\"blog\":\"Blog\",\"report\":\"Report\",\"guide\":\"Guide\",\"case study\":\"Case Study\",\"video\":\"Video\",\"technology\":\"Technology\",\"event\":\"Event\",\"webinar\":\"Webinar\",\"partners\":\"Partners\",\"solutions\":\"Solutions\",\"amplifiers\":\"Amplifiers\",\"reportsAndGuides\":\"Reports \u0026 Guides\",\"webinarsAndEvents\":\"Webinars \u0026 Events\",\"publishedOn\":\"Published on\",\"editedOn\":\"Last edited on\",\"problem\":\"Problem\",\"strategy\":\"Strategy\",\"results\":\"Results\",\"byTheMetric\":\"BY THE METRICS\",\"alloysPartnerships\":\"ALLOYS PARTNERSHIPS\",\"featuredTopics\":\"FEATURED TOPICS\",\"productsUsed\":\"PRODUCTS USED\",\"author\":\"AUTHOR{plural}\",\"partnerItem1\":\"Expand what's possible with a Technology Partner\",\"partnerItem2\":\"Evolve and implement your strategy with a Solutions Partner\",\"partnerItem3\":\"Help Braze Customers Drive Customer Engagement\",\"partnerItemLabel1\":\"Explore Technology Partners\",\"solutionPartnerExplore\":\"Explore Delivery Partners\",\"deliveryPartnerExplore\":\"Explore Delivery Partners\",\"partnerItemLabel3\":\"Become a Partner\",\"technologyPartnerHeading\":\"Technology Partners\",\"technologyPartnerSubheading\":\"Make the most of our open, flexible ecosystem—built to work seamlessly with the technologies your team uses to create more meaningful customer experiences. Explore our 140+ Technology Partnership Integrations.\",\"technologyPartnerExplore\":\"Explore Technology Partners\",\"technologyPartnerCTA1\":\"Become a Technology Partner\",\"partnerContentBoxHeading1\":\"Join our open technology ecosystem\",\"partnerContentBoxDescription1\":\"Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.\",\"partnerContentBoxHeading2\":\"Join our global services network\",\"partnerContentBoxDescription2\":\"Agencies, consultants, and systems integrators build robust service offerings with Braze.\",\"partnerSwitchHeading\":\"Shape the future of customer engagement with us\",\"partnerSwitchContent1\":\"Differentiate your product and service offerings\",\"partnerSwitchContent2\":\"Join a global community of innovators\",\"partnerSwitchContent3\":\"Tap into training, certification, marketing, and sales program support\",\"solutionPartnerHeading\":\"Meet our Delivery Partners\",\"solutionPartnerSubheading\":\"Unlock the full value of the Braze platform with our global network of agencies, consultancies, and systems integrators. Whether you need help with end-to-end migration, technical implementation, or long-term strategy, our Delivery partners have the expertise to bring powerful customer experiences to life. We work with the world’s leading service providers to ensure your team is ready to scale and succeed.\",\"solutionPartnerCTA\":\"Become a Delivery Partner\",\"eventsDescription\":\"Check out our upcoming events, on and offline.\",\"eventsAndWebinars\":\"Events and Webinars\",\"upcomingE\u0026W\":\"Upcoming Events and Webinars\",\"upcomingEvent\":\"Upcoming Events\",\"pastEvent\":\"Past Events\",\"pastE\u0026W\":\"Past Events and Webinars\",\"blogHeading\":\"Welcome to the Blog\",\"blogSubheading\":\"Thought leadership and key insights from customer engagement experts at Braze.\",\"reportAndGuideHeading\":\"Reports and Guides\",\"reportAndGuideSubeading\":\"Check out our articles and guides on the latest in customer engagement.\",\"readReportAndGuide\":\"Read our Reports \u0026 Guides\",\"videoHeading\":\"Welcome to the Braze Videos\",\"videoSubheading\":\"Thought leadership and key insights from customer engagement experts at Braze.\",\"relatedContent\":\"Related Content\",\"404Error\":\"404 ERROR\",\"404Heading\":\"Sorry, we can’t seem to find the page you’re looking for.\",\"404CTA1\":\"Go to Homepage\",\"404CTA2\":\"Go to Resource Hub\",\"glossary\":\"Glossary\",\"glossaryHeading\":\"The Braze Glossary\",\"glossarySubheading\":\"Explore the most common acronyms and phrases at Braze.\",\"newsHeading\":\"Braze News\",\"newsSubheading1\":\"Check out the latest press about Braze.\",\"newsSubheading2\":\"Interested in including us in a story? Contact press@braze.com\",\"news\":\"News\",\"mediaCoverage\":\"Media Coverage\",\"mediaAssets\":\"Media Assets\",\"pressRelease\":\"Press Release\",\"media1\":\"Braze Logo\",\"media2\":\"Bill Magnuson Headshot\",\"media3\":\"Jon Hyman Headshot\",\"media4\":\"Braze Group Photo\",\"searchGlossary\":\"Search the Glossary\",\"tableOfContents\":\"TABLE OF CONTENTS\",\"definition\":\"DEFINITION\",\"usedInSentences\":\"USED IN A SENTENCE\",\"back\":\"Back\",\"backToTop\":\"Back to top\",\"whatisPartner\":\"What is {partner}?\",\"howWeWorkTogether\":\"How we work together\",\"aboutPartnerSolution\":\"About {solution}\",\"region\":\"Region\",\"regions\":\"Regions\",\"viewDocumentation\":\"View Documentation\",\"viewPartnerWebsite\":\"View Partner Website\",\"viewMore\":\"View More\",\"home\":\"Home\",\"resourceHub\":\"Resource Hub\",\"resourceHeading\":\"Thought leadership, tips, and tricks for world-class customer engagement\",\"search\":\"Search\",\"clear\":\"Clear\",\"articles\":\"Articles\",\"article\":\"Article\",\"videos\":\"Videos\",\"webinars\":\"Webinars\",\"featuredStories\":\"Featured Stories\",\"resourceDesc1\":\"Discover the most recent marketing insights.\",\"resourceDesc2\":\"Read how brands are achieving their biggest milestones\",\"viewCategory\":\"View Category\",\"searchHeading\":\"Find what you’re looking for.\",\"searchSubheading\":\"Search our content to learn more about attracting and retaining customers.\",\"relatedSearch\":\"RELATED SEARCHES\",\"showingResults\":\"Showing {count} results\",\"newest\":\"Newest\",\"oldest\":\"Oldest\",\"sortBy\":\"Sort by\",\"checkMoreVideos\":\"Check out more videos\",\"viewVideos\":\"View Videos\",\"checkMoreWebinars\":\"Check out more Webinars\",\"viewWebinars\":\"View Webinars\",\"checkMorePressReleases\":\"Check out more press releases\",\"viewPressReleases\":\"View more press releases\",\"latestNewsAnnouncements\":\"Latest News Announcements\",\"page\":\"page\",\"productPage\":\"Product Page\",\"searchPlaceHolder\":\"Enter search term\",\"signUp\":\"SIGN UP\",\"readMore\":\"Read More\",\"useCase\":\"Use Case\",\"topic\":\"Topic\",\"product\":\"Product\",\"industry\":\"Industry\",\"all\":\"All\",\"eventType\":\"Event Type\",\"pressReleaseHeading\":\"Braze Press Releases\",\"pressReleaseSubheading1\":\"Check out the latest press about Braze.\",\"pressReleaseSubheading2\":\"Interested in including us in a story? Contact press@braze.com\",\"amplifiersPartnerHeading\":\"Braze Amplifiers\",\"solutionsFeatured\":\"Featured Solutions\",\"partnersFeatured\":\"Featured Partners\",\"partnersHero\":\"Partners hero\",\"partnersHeroTitle\":\"Become a Partner: Shape the future of customer engagement with us\",\"brazeAlloysPartnerNetwork\":\"Braze Alloys Partner Network\",\"amplifiersPartnerSubheading\":\"Supercharge the power of Braze with pre-built partner solutions designed to accelerate success. Developed by our trusted partners, these solutions tackle specific business and industry needs, helping you achieve more, faster.\",\"amplifiersPartnerExplore\":\"Explore Amplifiers\",\"verifiedPartner\":\"Verified Partner\",\"featuredContent\":\"Featured Content\",\"formInvalidOptinValue\":\"Please select one option only and then submit your preference.\",\"formInvalidBusinessEmail\":\"Please enter your business email address.\",\"formMultistepRequired\":\"Please fill in required fields before proceeding.\",\"formMultistepInvalid\":\"Please correct the invalid fields above before proceeding.\",\"formMultistepInstruction\":\"Fill out form: Step {step} of 2\",\"contentType\":\"Content type\",\"tldr\":\"TL:DR\",\"category\":\"Category\",\"A-Z\":\"A-Z\",\"Z-A\":\"Z-A\",\"deselectAll\":\"Deselect all\",\"noSearchResults\":\"No results found\",\"partnerSearchHeading\":\"Explore our Partners\",\"partnerSearchSubheading\":\"Explore and connect with our trusted Technology and Solution partners.\",\"formPostSubmitLink\":\"Go To Resource\",\"formPostSubmitDownload\":\"Download Resource\",\"contactSupportHeading\":\"Looking for Tech Support?\",\"contactSupportDescription\":\"Submit a support case directly in the Braze dashboard.\",\"connectWithSales\":\"Connect with Sales\",\"loading\":\"Loading...\",\"howCanWeHelp\":\"How can we help?\",\"imLookingFor\":\"I'm looking for...\",\"relatedTags\":\"Related Tags\",\"noJobsFound\":\"No jobs found\",\"errorMessageUnexpected\":\"An unexpected error occurred. Please try again.\",\"thankYou\":\"Thank you!\",\"solution\":\"Solution\",\"slogan\":\"Be Absolutely Engaging.\",\"seoDescription\":\"Power customer-centric interactions between consumers and brands in real-time.\",\"preferenceCenterBannerText\":\"You have been opted out of Advertising Cookies. To opt out of other types of sharing, please opt out of personalized advertising below. Braze does not otherwise sell or share your personal data. For more information, please see our\",\"preferenceCenterBannerLinkText\":\"California Notice at Collection\",\"faq\":\"FAQ\",\"frequentlyAskedQuestions\":\"Frequently Asked Questions\",\"test_singleBraces\":\"Hello {name}\",\"test_doubleBraces\":\"Hello {{name}}\",\"test_multipleVars\":\"{name} lives in {city}\",\"allRightsReserved\":\"All Rights Reserved\",\"cookies\":\"Cookies\",\"doNotSellOrShareMyPersonalInformation\":\"Do Not Sell or Share My Personal Information\",\"blogDetailPage\":{\"summary\":\"Summary\",\"show more\":\"Show more\",\"show less\":\"Show less\"},\"videoThumbnail\":\"video thumbnail\",\"videoPlayButton\":\"play video\",\"youtubeIframe\":\"Embedded YouTube Video\"},\"now\":\"$undefined\",\"timeZone\":\"UTC\",\"children\":[[\"$\",\"$L1e\",null,{\"children\":[\"$\",\"$L1f\",null,{\"children\":[\"$\",\"$L20\",null,{\"children\":[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\"],\"error\":\"$21\",\"errorStyles\":[],\"errorScripts\":[],\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$L22\",\"notFoundStyles\":[]}]}]}]}],[\"$\",\"$L23\",null,{}]]}]\n"])</script><script>self.__next_f.push([1,"24:I[25007,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"GlobalBanner\"]\n25:I[35807,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"TrackedLink\"]\n26:I[13928,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/319"])</script><script>self.__next_f.push([1,"8-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8046\",\"static/chunks/app/%5Blocale%5D/(main)/partners/solutions-partners/%5Bslug%5D/page-37a70fb2725bc18c.js\"],\"Image\"]\n27:I[13167,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"MobileMenuToggle\"]\n28:I[28519,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"NavMenu\"]\n29:I[23897,[\"5494\",\"static/chunks/ffb75"])</script><script>self.__next_f.push([1,"e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"default\"]\n2a:I[72411,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"\"]\n2b:I[48063,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8"])</script><script>self.__next_f.push([1,"253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"DoNotSellLink\"]\n2c:I[59467,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"CaliforniaNoticeLink\"]\n2d:\"$Sreact.suspense\"\n2f:I[94694,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8046\",\"static/chunks/app/%5Blocale%5D/(main)/partners/solutions-partners/%5Bslug%5D/page-37a70fb2725bc18c.js\"],\"Button\"]\n"])</script><script>self.__next_f.push([1,"12:[[\"$\",\"header\",null,{\"id\":\"site-header\",\"className\":\"fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50\",\"data-site-header\":true,\"children\":[[\"$\",\"$L24\",null,{}],[\"$\",\"nav\",null,{\"id\":\"main-nav-container\",\"className\":\"container flex items-center h-full\",\"aria-label\":\"Main site\",\"children\":[[\"$\",\"$L25\",null,{\"className\":\"flex shrink-0 grow-0 basis-20 items-center xl:mr-10\",\"href\":\"/\",\"trackingText\":\"Homepage (Logo)\",\"data-event-name\":\"Header\",\"data-event-label\":\"Logo\",\"aria-label\":\"Homepage\",\"children\":[\"$\",\"$L26\",null,{\"src\":{\"src\":\"/_next/static/media/logo.210d28cb.png\",\"height\":47,\"width\":100,\"blurDataURL\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAHlBMVEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC3KG9qAAAACnRSTlMEZ3cZikwfPVxX83pwGAAAAAlwSFlzAAALEwAACxMBAJqcGAAAACVJREFUeJwVxcERACAIA8FLAqj9N+ywn+WSzCS4LKmM+u3NOoYPBzUAV9vBJ7AAAAAASUVORK5CYII=\",\"blurWidth\":8,\"blurHeight\":4},\"width\":100,\"height\":32,\"alt\":\"braze\",\"loading\":\"lazy\",\"className\":\"block\"}]}],[\"$\",\"$L27\",null,{\"mainCta\":{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"title\":\"Get Started\"},\"children\":[[\"$\",\"$L28\",null,{\"navItems\":[{\"_key\":\"d5824836636a5971c91645524813c681\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"link\":\"product/data-activation\",\"title\":\"Data Activation\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"title\":\"Personalization\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/testing-experimentation\",\"title\":\"Experimentation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/cross-channel-messaging\",\"title\":\"Cross-Channels\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/audience-sync\",\"title\":\"Media Sync\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Messaging\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"Introducing Sage AI by Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\"}},\"navFooter\":null,\"navLink\":\"/value-of-braze\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"8ef2089e6311\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"title\":\"Product Overview\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/product\",\"title\":\"How it Works\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/sage-ai\",\"specialBranding\":\"sageAi\",\"title\":\"Introducing Sage AI by Braze\"}]}]},\"title\":\"Why Braze?\"},{\"_key\":\"5ab47b4b58cda1c3114776ea34ce2ae7\",\"_type\":\"experiment\",\"brazeFeatureFlagId\":\"FY26Q404\",\"navFooter\":null,\"status\":\"active\",\"title\":\"FY26Q404 | Nav experiment | Product\",\"variantIdPropertyName\":\"variant\",\"variants\":[{\"_key\":\"e03c6df8dbef\",\"_type\":\"experimentVariant\",\"isDefault\":true,\"title\":\"Default\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"UPDATES\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"FY26Q404\"},{\"_key\":\"03e2c7833fb9588223b72d76ef6ad222\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 01\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-01\"},{\"_key\":\"e5b915a1604562980a83d35416ca4c04\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 02\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"b300fa7ee1b4\",\"_type\":\"navItemList\",\"heading\":\"OVERVIEW\",\"navItems\":[{\"_key\":\"d27645a7fb45\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/overview\",\"specialBranding\":\"orange-fade-square\",\"title\":\"The Braze Platform\"}]},{\"_key\":\"329ff897a436\",\"_type\":\"navItemList\",\"heading\":\"CAPABILITIES\",\"navItems\":[{\"_key\":\"17595113e186\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Braze Data Platform\"},{\"_key\":\"af6b54363480\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAl™\"},{\"_key\":\"230e58bcffd3\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Journey Orchestration\"},{\"_key\":\"71161146b74c\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"93881cd20a70\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"specialBranding\":\"purple-fade-square\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"a083cece87ed\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Reporting \u0026 Analytics\"},{\"_key\":\"f1f4e7082bd5\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Cross-Channel\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically-integrated technology\"}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":false,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-02\"}]},{\"_key\":\"d569f32d74f4\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"9a21a868f0c0\",\"_type\":\"navItemList\",\"heading\":\"Industries\",\"navItems\":[{\"_key\":\"55197816f85c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/solutions/retail-and-ecommerce\",\"title\":\"Retail \u0026 eCommerce\"},{\"_key\":\"e76c29cb4353\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/solutions/financial-services\",\"title\":\"Financial Services\"},{\"_key\":\"5d891afbc048\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"map-01\",\"provider\":\"braze\"},\"link\":\"/solutions/travel-hospitality\",\"title\":\"Travel \u0026 Hospitality\"},{\"_key\":\"fa8ecd329386\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/solutions/media-entertainment\",\"title\":\"Media \u0026 Entertainment\"},{\"_key\":\"d33ef9ea03bd\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"gaming-pad-01\",\"provider\":\"braze\"},\"link\":\"/solutions/gaming\",\"title\":\"Gaming\"},{\"_key\":\"f0b81fe7e5e1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"play\",\"provider\":\"braze\"},\"link\":\"/solutions/on-demand\",\"title\":\"On Demand\"},{\"_key\":\"bd9b98bde7d2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"heart-rounded\",\"provider\":\"braze\"},\"link\":\"/solutions/qsr\",\"title\":\"QSR\"}]},{\"_key\":\"c804b611c42c\",\"_type\":\"navItemList\",\"heading\":\"Use Cases\",\"navItems\":[{\"_key\":\"0c31a4e9ac4b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/solutions/optimize-onboarding\",\"title\":\"Optimize Onboarding\"},{\"_key\":\"0f75c9326c4a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pencil-01\",\"provider\":\"braze\"},\"link\":\"/solutions/boost-productivity\",\"title\":\"Boost Productivity\"},{\"_key\":\"00a88b4ca66c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pie-chart-01\",\"provider\":\"braze\"},\"link\":\"/solutions/improve-acquisition\",\"title\":\"Improve Acquisitions\"},{\"_key\":\"810bf8be090b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-down-01\",\"provider\":\"braze\"},\"link\":\"/solutions/reduce-churn\",\"title\":\"Reduce Churn\"},{\"_key\":\"6f3d8d912978\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-notification-square\",\"provider\":\"braze\"},\"link\":\"/solutions/increase-engagement\",\"title\":\"Increase Engagement\"}]},{\"_key\":\"f5d12a81c390\",\"_type\":\"navItemList\",\"heading\":\"Braze For\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-01\",\"provider\":\"braze\"},\"link\":\"/braze-for-engineering\",\"title\":\"Engineering\"},{\"_key\":\"9c23e5c36a6f\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"users-03\",\"provider\":\"braze\"},\"link\":\"/braze-for-startups\",\"title\":\"Startups\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"_type\":\"featuredContentCard\",\"content\":{\"_type\":\"report\",\"featuredImage\":{\"alt\":\"Smiling man holding a smartphone next to \\\"GLOBAL Customer Engagement Review 2026\\\" and the Braze logo.\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png\"}},\"language\":\"en-us\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6ed47717b43211357438a20fc374b0f988cd33d6-1300x540-png\",\"_type\":\"reference\"}},\"pageTitle\":\"Global Customer Engagement Review\",\"slug\":{\"_type\":\"slug\",\"current\":\"global-customer-engagement-review\"}}},\"description\":\"For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands\",\"heading\":\"2026 Global Customer Engagement Review\"}]},\"title\":\"Solutions\"},{\"_key\":\"c16a182d80e0\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"c73a41ed4314\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"4ce304ab6dfe\",\"_type\":\"navItem\",\"description\":\"Explore and connect with our trusted Technology or Solutions partners\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\",\"provider\":\"braze\"},\"link\":\"/partners\",\"title\":\"Braze Alloys\"},{\"_key\":\"93df7b88a2a4\",\"_type\":\"navItem\",\"description\":\"Discover our partnerships with the world's leading agencies, consultancies, and system integrators\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/partners/solutions-partners\",\"title\":\"Delivery Partners\"},{\"_key\":\"778232c055b9\",\"_type\":\"navItem\",\"description\":\"Explore our 140+ technology partnership integrations\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-02\",\"provider\":\"braze\"},\"link\":\"/partners/technology-partners\",\"title\":\"Technology Partners\"},{\"_key\":\"ecb8ef4b62da\",\"_type\":\"navItem\",\"description\":\"Supercharge the power of Braze with pre-built partner solutions designed to accelerate success\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"announcement-02\",\"provider\":\"braze\"},\"link\":\"/partners/braze-amplifiers\",\"title\":\"Braze Amplifiers\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":null,\"title\":\"Partners\"},{\"_key\":\"b2a01e682676\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"134d99094533\",\"_type\":\"navItemList\",\"heading\":\"Learn\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/resources\",\"title\":\"Resources Hub\"},{\"_key\":\"16600c98c60c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"thumbs-up\",\"provider\":\"braze\"},\"link\":\"/customers\",\"title\":\"Case Studies\"},{\"_key\":\"05eabdb4e95a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/resources/articles\",\"title\":\"Blog\"},{\"_key\":\"7726c804d339\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"line-chart-up-04\",\"provider\":\"braze\"},\"link\":\"/resources/reports-and-guides\",\"title\":\"Reports \u0026 Guides\"},{\"_key\":\"f0643f69d3e6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/resources/videos\",\"title\":\"Videos\"},{\"_key\":\"1e6237729c32\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"ticket-01\",\"provider\":\"braze\"},\"link\":\"/resources/webinars-and-events\",\"title\":\"Webinars \u0026 Events\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs\"},\"hasFooter\":true,\"heading\":\"User Documentation\",\"icon\":{\"_type\":\"icon\",\"name\":\"file-question-02\",\"provider\":\"braze\"}}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Grow\",\"navItems\":[{\"_key\":\"f5c7809578b6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/customer-community\",\"title\":\"Bonfire Customer Community\"},{\"_key\":\"e24cbe6f7eb1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/\",\"title\":\"Braze Learning\"},{\"_key\":\"4b9b04860bd2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-04\",\"provider\":\"braze\"},\"link\":\"/customer-champions\",\"title\":\"Customer Champion\"},{\"_key\":\"187b2f624c3d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification\",\"title\":\"Certification\"},{\"_key\":\"85b59ba1019e\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"search-refraction\",\"provider\":\"braze\"},\"link\":\"/resources/articles/glossary\",\"title\":\"Glossary\"}]},{\"_key\":\"437c2df32bb1\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Support\",\"navItems\":[{\"_key\":\"7faad9927174\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"help-circle\",\"provider\":\"braze\"},\"link\":\"/success\",\"title\":\"Support Overview\"},{\"_key\":\"6e2d6ed6eaf6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/customer-support-services\",\"title\":\"Professional Services\"},{\"_key\":\"a69cf0162381\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"headphones-02\",\"provider\":\"braze\"},\"link\":\"/customer-success\",\"title\":\"Customer Success\"}]}]},\"title\":\"Resources\"},{\"_key\":\"57a794378479\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"5c51fa720c20\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"_type\":\"navItem\",\"description\":\"Learn how Braze became the leading customer engagement platform\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/company\",\"title\":\"About Us\"},{\"_key\":\"09f6b770db33\",\"_type\":\"navItem\",\"description\":\"Get the latest news, numbers, and financial results\",\"icon\":{\"_type\":\"icon\",\"name\":\"switch-horizontal-01\",\"provider\":\"braze\"},\"link\":\"https://investors.braze.com/\",\"title\":\"Investor Relations\"},{\"_key\":\"311e09b9fefc\",\"_type\":\"navItem\",\"description\":\"Discover job openings \u0026 why people love working at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"title\":\"Careers\"},{\"_key\":\"e4a311c70601\",\"_type\":\"navItem\",\"description\":\"Explore our Environmental, Social, and Corporate Governance data\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"title\":\"ESG\"},{\"_key\":\"a47094f6fdaf\",\"_type\":\"navItem\",\"description\":\"Find out about the latest happenings at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"announcement-01\",\"provider\":\"braze\"},\"link\":\"/company/news\",\"title\":\"News\"},{\"_key\":\"72d32f7ad851\",\"_type\":\"navItem\",\"description\":\"Get information on our legal terms, policies, compliance, and more\",\"icon\":{\"_type\":\"icon\",\"name\":\"building-08\",\"provider\":\"braze\"},\"link\":\"/company/legal\",\"title\":\"Legal\"}]}],\"navSectionFooter\":{\"hasFooter\":false,\"specialBranding\":\"sageAi\"}},\"navFooter\":{\"cta\":{\"buttonStyle\":\"purple-link\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-02\",\"provider\":\"braze\"},\"link\":\"/company/contact\",\"text\":\"Contact Us\"},\"hasFooter\":true,\"heading\":\"Looking for something else?\"},\"navLink\":null,\"rightSection\":null,\"title\":\"Company\"}],\"className\":\"border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto\"}],[\"$\",\"$L25\",null,{\"href\":\"/search\",\"className\":\"xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4\",\"aria-label\":\"Search\",\"trackingText\":\"Search\",\"children\":[\"$\",\"svg\",null,{\"width\":16,\"height\":16,\"role\":\"img\",\"aria-label\":\"search-sm\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#search-sm\"}]}]}],[\"$\",\"$L29\",null,{\"languages\":[{\"_key\":\"c041569d9afe\",\"_type\":\"language\",\"languageCode\":\"en-us\",\"title\":\"English\"},{\"_key\":\"86dfb02ce026\",\"_type\":\"language\",\"languageCode\":\"fr\",\"title\":\"Français\"},{\"_key\":\"48f64ce723c3\",\"_type\":\"language\",\"languageCode\":\"ja\",\"title\":\"日本語\"},{\"_key\":\"a86f342e46bc\",\"_type\":\"language\",\"languageCode\":\"ko\",\"title\":\"한국어\"},{\"_key\":\"ff4a677e6bea\",\"_type\":\"language\",\"languageCode\":\"pt-br\",\"title\":\"Português BR\"}]}],[\"$\",\"$L28\",null,{\"navItems\":[{\"_key\":\"f02bb2375c46\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"rightSection\":null,\"title\":\"Log In\"},{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"rightSection\":null,\"title\":\"Get Started\"}],\"className\":\"flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0\"}]]}]]}]]}],[\"$\",\"main\",null,{\"children\":[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\",\"(main)\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Braze.\",[\"$\",\"br\",null,{}],\"Be Absolutely\",[\"$\",\"br\",null,{}],\"Engaging.™\"]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L2a\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Discord\",\"src\":{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2a\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Twitter\",\"src\":{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2a\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Linkedin\",\"src\":{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"e2cec5077444\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"73261f1d0b89\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Overview\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"e4fbe39d4d90\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Why Braze\",\"children\":\"Why Braze\"}],false,false,false]}],[\"$\",\"div\",\"741de93d71b8596c0922e16b9cf4053c\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Platform Overview\",\"children\":\"Braze Platform Overview\"}],false,false,false]}],[\"$\",\"div\",\"24a0e7d60deb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"How Braze Works\",\"children\":\"How Braze Works\"}],false,false,false]}],[\"$\",\"div\",\"69a7e854fa4f\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Product\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"7541fbf00d65\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/data-activation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Data Platform\",\"children\":\"Braze Data Platform\"}],false,false,false]}],[\"$\",\"div\",\"30f282d8a662\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"b7a0b97c5f6188fe9c05fac5c7102eb3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/brazeai-decisioning-studio\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI Decisioning Studio™\",\"children\":\"BrazeAI Decisioning Studio™\"}],false,false,false]}],[\"$\",\"div\",\"727c2213b55ee979fbb5589a139822a1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/ai-agents\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™ Agents\",\"children\":\"BrazeAI™ Agents\"}],false,false,false]}],[\"$\",\"div\",\"b167364e700b35aa10fe4c56a98f67d9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Cross-Channel Messaging\",\"children\":\"Cross-Channel Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f856be7694229b62d8e683df4f46d7e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Journey Orchestration\",\"children\":\"Journey Orchestration\"}],false,false,false]}],[\"$\",\"div\",\"4e5c7e98606da91b2243bc187b576b83\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reporting\",\"children\":\"Reporting\"}],false,false,false]}],[\"$\",\"div\",\"159ed3e017f2f2531070bcf9997cd7ae\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Email\",\"children\":\"Email\"}],false,false,false]}],[\"$\",\"div\",\"5595f9290ed7222435d424735df035b9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mobile App Messaging\",\"children\":\"Mobile App Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f5cea5293210842f761c3f0d9c0b7dc\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Web Messaging\",\"children\":\"Web Messaging\"}],false,false,false]}],[\"$\",\"div\",\"1ffe1ad111ec80ae1c60f42fcd43182e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"SMS/RCS\",\"children\":\"SMS/RCS\"}],false,false,false]}],[\"$\",\"div\",\"98be8160ce281f29b8ccf5b420988c7a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"de4f268b08b4f5b758a5658b89592ee4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media Audience Sync\",\"children\":\"Media Audience Sync\"}],false,false,false]}],[\"$\",\"div\",\"5cef6738a877b4f0a62d9e54ba8c5dc6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/line\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"LINE\",\"children\":\"LINE\"}],false,false,false]}],[\"$\",\"div\",\"71a35d0a2bf1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"f8d482c09cd1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L26\",\"21c96b154183\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L26\",\"d8f239c8e41e\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"2868cde74456\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"df008048f4d0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Solutions\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0cfb6fe4dfe3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Retail \u0026 eCommerce\",\"children\":\"Retail \u0026 eCommerce\"}],false,false,false]}],[\"$\",\"div\",\"12fcff8cca81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Financial Services\",\"children\":\"Financial Services\"}],false,false,false]}],[\"$\",\"div\",\"4052f39f0b14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Travel \u0026 Hospitality\",\"children\":\"Travel \u0026 Hospitality\"}],false,false,false]}],[\"$\",\"div\",\"5965626c20cb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media \u0026 Entertainment\",\"children\":\"Media \u0026 Entertainment\"}],false,false,false]}],[\"$\",\"div\",\"1a5e67b14012a490992fe255903d654a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/gaming\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Gaming\",\"children\":\"Gaming\"}],false,false,false]}],[\"$\",\"div\",\"b214b4e87f50\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"On Demand\",\"children\":\"On Demand\"}],false,false,false]}],[\"$\",\"div\",\"de9018cb5f84\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about QSR\",\"children\":\"QSR\"}],false,false,false]}],[\"$\",\"div\",\"1980826080e2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/optimize-onboarding\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Optimize Onboarding\",\"children\":\"Optimize Onboarding\"}],false,false,false]}],[\"$\",\"div\",\"5a863e50afc1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/boost-productivity\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Boost Productivity\",\"children\":\"Boost Productivity\"}],false,false,false]}],[\"$\",\"div\",\"0e42e9a7de4a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/improve-acquisition\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Improve Acquisition\",\"children\":\"Improve Acquisition\"}],false,false,false]}],[\"$\",\"div\",\"2ce5bd0ba7a4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/reduce-churn\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reduce Churn\",\"children\":\"Reduce Churn\"}],false,false,false]}],[\"$\",\"div\",\"e89123188e91\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/increase-engagement\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Increase Engagement\",\"children\":\"Increase Engagement\"}],false,false,false]}],[\"$\",\"div\",\"36cc659f7c80\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze for Engineering\",\"children\":\"Braze for Engineering\"}],false,false,false]}],[\"$\",\"div\",\"7055a7e35a70\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Company\"}],false,false,false,false,false]}],[\"$\",\"div\",\"774cff2c99d7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"About Us\",\"children\":\"About Us\"}],false,false,false]}],[\"$\",\"div\",\"c5bec2e53acb29909ccabbdd2517008e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Careers\",\"children\":\"Careers\"}],false,false,false]}],[\"$\",\"div\",\"bdd582aa0b81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"News\",\"children\":\"News\"}],false,false,false]}],[\"$\",\"div\",\"34e407082fc92350c39485695c0ecad1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Investor Relations\",\"children\":\"Investor Relations\"}],false,false,false]}],[\"$\",\"div\",\"01b5a9c92904888242495115390d09d5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about ESG\",\"children\":\"ESG\"}],false,false,false]}],[\"$\",\"div\",\"5f98ea2f39ce\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Legal\",\"children\":\"Legal\"}],false,false,false]}],[\"$\",\"div\",\"55519f6237ffdd5430010d5f562f4308\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Contact Us \u0026 Locations\",\"children\":\"Contact Us \u0026 Locations\"}],false,false,false]}]]}],[\"$\",\"div\",\"7f53ad245a15\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Resources\",\"children\":\"Resources\"}],false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Case Studies\",\"children\":\"Case Studies\"}],false,false,false]}],[\"$\",\"div\",\"d291c07717a1f30daefe9ab43c1aaf8d\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"403d67a880365106246f1d3328481ec7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reports \u0026 Guides\",\"children\":\"Reports \u0026 Guides\"}],false,false,false]}],[\"$\",\"div\",\"034ce97a887816e75476588278316230\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://www.braze.com/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Videos\",\"children\":\"Videos\"}],false,false,false]}],[\"$\",\"div\",\"e755f61f18b94c566affd4a95a3fd4f7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Webinars \u0026 Events\",\"children\":\"Webinars \u0026 Events\"}],false,false,false]}],[\"$\",\"div\",\"3ba7d46c0e532d50fc43a921b9f0ff5e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://learning.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learning\",\"children\":\"Learning\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentation\",\"children\":\"Documentation\"}],false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://www.braze.com/docs\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Documentation Home\",\"children\":\"Documentation Home\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"User Guide\",\"children\":\"User Guide\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Developer Guide\",\"children\":\"Developer Guide\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Partners\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys: All Partners\",\"children\":\"Braze Alloys: All Partners\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Partner Portal\",\"children\":\"Partner Portal\"}],false,false,false]}]]}],[\"$\",\"div\",\"233e3794535bd36b139f3a24384725d8\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Featured Reports\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/reports-and-guides/global-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"2026 Global Engagement Review\",\"children\":\"2026 Global Engagement Review\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Support\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Support Overview\",\"children\":\"Support Overview\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Services\",\"children\":\"Customer Services\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Success\",\"children\":\"Customer Success\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Helpful Links\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"System Status\",\"children\":\"System Status\"}],false,false,false]}],[\"$\",\"div\",\"03431faf86184efd3d895b5a10ebee23\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/help/support#access-the-support-portal \",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Technical Support\",\"children\":\"Technical Support\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2026,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"All Rights Reserved\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"type\":\"button\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Cookies\"}]}],[\"$\",\"$L2b\",null,{}],[\"$\",\"$L2c\",null,{}],[[\"$\",\"$L2a\",\"f9e78a4bc0f8\",{\"href\":\"/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Privacy Policy\"}],[\"$\",\"$L2a\",\"39b81d1cf97d\",{\"href\":\"/company/legal/braze-preference-center\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Preference Center\"}],[\"$\",\"$L2a\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Sitemap\"}]]]}]]}]}]]\n"])</script><script>self.__next_f.push([1,"2e:{\"src\":\"/_next/static/media/logo.210d28cb.png\",\"height\":47,\"width\":100,\"blurDataURL\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAHlBMVEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC3KG9qAAAACnRSTlMEZ3cZikwfPVxX83pwGAAAAAlwSFlzAAALEwAACxMBAJqcGAAAACVJREFUeJwVxcERACAIA8FLAqj9N+ywn+WSzCS4LKmM+u3NOoYPBzUAV9vBJ7AAAAAASUVORK5CYII=\",\"blurWidth\":8,\"blurHeight\":4}\n30:{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0}\n31:{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n32:{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n"])</script><script>self.__next_f.push([1,"22:[\"$\",\"$2d\",null,{\"children\":[[\"$\",\"header\",null,{\"id\":\"site-header\",\"className\":\"fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50\",\"data-site-header\":true,\"children\":[[\"$\",\"$L24\",null,{}],[\"$\",\"nav\",null,{\"id\":\"main-nav-container\",\"className\":\"container flex items-center h-full\",\"aria-label\":\"Main site\",\"children\":[[\"$\",\"$L25\",null,{\"className\":\"flex shrink-0 grow-0 basis-20 items-center xl:mr-10\",\"href\":\"/\",\"trackingText\":\"Homepage (Logo)\",\"data-event-name\":\"Header\",\"data-event-label\":\"Logo\",\"aria-label\":\"Homepage\",\"children\":[\"$\",\"$L26\",null,{\"src\":\"$2e\",\"width\":100,\"height\":32,\"alt\":\"braze\",\"loading\":\"lazy\",\"className\":\"block\"}]}],[\"$\",\"$L27\",null,{\"mainCta\":{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"title\":\"Get Started\"},\"children\":[[\"$\",\"$L28\",null,{\"navItems\":[{\"_key\":\"d5824836636a5971c91645524813c681\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"link\":\"product/data-activation\",\"title\":\"Data Activation\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"title\":\"Personalization\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/testing-experimentation\",\"title\":\"Experimentation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/cross-channel-messaging\",\"title\":\"Cross-Channels\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/audience-sync\",\"title\":\"Media Sync\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Messaging\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"Introducing Sage AI by Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\"}},\"navFooter\":null,\"navLink\":\"/value-of-braze\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"8ef2089e6311\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"title\":\"Product Overview\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/product\",\"title\":\"How it Works\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/sage-ai\",\"specialBranding\":\"sageAi\",\"title\":\"Introducing Sage AI by Braze\"}]}]},\"title\":\"Why Braze?\"},{\"_key\":\"5ab47b4b58cda1c3114776ea34ce2ae7\",\"_type\":\"experiment\",\"brazeFeatureFlagId\":\"FY26Q404\",\"navFooter\":null,\"status\":\"active\",\"title\":\"FY26Q404 | Nav experiment | Product\",\"variantIdPropertyName\":\"variant\",\"variants\":[{\"_key\":\"e03c6df8dbef\",\"_type\":\"experimentVariant\",\"isDefault\":true,\"title\":\"Default\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"UPDATES\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"FY26Q404\"},{\"_key\":\"03e2c7833fb9588223b72d76ef6ad222\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 01\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-01\"},{\"_key\":\"e5b915a1604562980a83d35416ca4c04\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 02\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"b300fa7ee1b4\",\"_type\":\"navItemList\",\"heading\":\"OVERVIEW\",\"navItems\":[{\"_key\":\"d27645a7fb45\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/overview\",\"specialBranding\":\"orange-fade-square\",\"title\":\"The Braze Platform\"}]},{\"_key\":\"329ff897a436\",\"_type\":\"navItemList\",\"heading\":\"CAPABILITIES\",\"navItems\":[{\"_key\":\"17595113e186\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Braze Data Platform\"},{\"_key\":\"af6b54363480\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAl™\"},{\"_key\":\"230e58bcffd3\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Journey Orchestration\"},{\"_key\":\"71161146b74c\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"93881cd20a70\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"specialBranding\":\"purple-fade-square\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"a083cece87ed\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Reporting \u0026 Analytics\"},{\"_key\":\"f1f4e7082bd5\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Cross-Channel\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically-integrated technology\"}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":false,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-02\"}]},{\"_key\":\"d569f32d74f4\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"9a21a868f0c0\",\"_type\":\"navItemList\",\"heading\":\"Industries\",\"navItems\":[{\"_key\":\"55197816f85c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/solutions/retail-and-ecommerce\",\"title\":\"Retail \u0026 eCommerce\"},{\"_key\":\"e76c29cb4353\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/solutions/financial-services\",\"title\":\"Financial Services\"},{\"_key\":\"5d891afbc048\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"map-01\",\"provider\":\"braze\"},\"link\":\"/solutions/travel-hospitality\",\"title\":\"Travel \u0026 Hospitality\"},{\"_key\":\"fa8ecd329386\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/solutions/media-entertainment\",\"title\":\"Media \u0026 Entertainment\"},{\"_key\":\"d33ef9ea03bd\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"gaming-pad-01\",\"provider\":\"braze\"},\"link\":\"/solutions/gaming\",\"title\":\"Gaming\"},{\"_key\":\"f0b81fe7e5e1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"play\",\"provider\":\"braze\"},\"link\":\"/solutions/on-demand\",\"title\":\"On Demand\"},{\"_key\":\"bd9b98bde7d2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"heart-rounded\",\"provider\":\"braze\"},\"link\":\"/solutions/qsr\",\"title\":\"QSR\"}]},{\"_key\":\"c804b611c42c\",\"_type\":\"navItemList\",\"heading\":\"Use Cases\",\"navItems\":[{\"_key\":\"0c31a4e9ac4b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/solutions/optimize-onboarding\",\"title\":\"Optimize Onboarding\"},{\"_key\":\"0f75c9326c4a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pencil-01\",\"provider\":\"braze\"},\"link\":\"/solutions/boost-productivity\",\"title\":\"Boost Productivity\"},{\"_key\":\"00a88b4ca66c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pie-chart-01\",\"provider\":\"braze\"},\"link\":\"/solutions/improve-acquisition\",\"title\":\"Improve Acquisitions\"},{\"_key\":\"810bf8be090b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-down-01\",\"provider\":\"braze\"},\"link\":\"/solutions/reduce-churn\",\"title\":\"Reduce Churn\"},{\"_key\":\"6f3d8d912978\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-notification-square\",\"provider\":\"braze\"},\"link\":\"/solutions/increase-engagement\",\"title\":\"Increase Engagement\"}]},{\"_key\":\"f5d12a81c390\",\"_type\":\"navItemList\",\"heading\":\"Braze For\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-01\",\"provider\":\"braze\"},\"link\":\"/braze-for-engineering\",\"title\":\"Engineering\"},{\"_key\":\"9c23e5c36a6f\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"users-03\",\"provider\":\"braze\"},\"link\":\"/braze-for-startups\",\"title\":\"Startups\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"_type\":\"featuredContentCard\",\"content\":{\"_type\":\"report\",\"featuredImage\":{\"alt\":\"Smiling man holding a smartphone next to \\\"GLOBAL Customer Engagement Review 2026\\\" and the Braze logo.\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png\"}},\"language\":\"en-us\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6ed47717b43211357438a20fc374b0f988cd33d6-1300x540-png\",\"_type\":\"reference\"}},\"pageTitle\":\"Global Customer Engagement Review\",\"slug\":{\"_type\":\"slug\",\"current\":\"global-customer-engagement-review\"}}},\"description\":\"For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands\",\"heading\":\"2026 Global Customer Engagement Review\"}]},\"title\":\"Solutions\"},{\"_key\":\"c16a182d80e0\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"c73a41ed4314\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"4ce304ab6dfe\",\"_type\":\"navItem\",\"description\":\"Explore and connect with our trusted Technology or Solutions partners\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\",\"provider\":\"braze\"},\"link\":\"/partners\",\"title\":\"Braze Alloys\"},{\"_key\":\"93df7b88a2a4\",\"_type\":\"navItem\",\"description\":\"Discover our partnerships with the world's leading agencies, consultancies, and system integrators\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/partners/solutions-partners\",\"title\":\"Delivery Partners\"},{\"_key\":\"778232c055b9\",\"_type\":\"navItem\",\"description\":\"Explore our 140+ technology partnership integrations\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-02\",\"provider\":\"braze\"},\"link\":\"/partners/technology-partners\",\"title\":\"Technology Partners\"},{\"_key\":\"ecb8ef4b62da\",\"_type\":\"navItem\",\"description\":\"Supercharge the power of Braze with pre-built partner solutions designed to accelerate success\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"announcement-02\",\"provider\":\"braze\"},\"link\":\"/partners/braze-amplifiers\",\"title\":\"Braze Amplifiers\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":null,\"title\":\"Partners\"},{\"_key\":\"b2a01e682676\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"134d99094533\",\"_type\":\"navItemList\",\"heading\":\"Learn\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/resources\",\"title\":\"Resources Hub\"},{\"_key\":\"16600c98c60c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"thumbs-up\",\"provider\":\"braze\"},\"link\":\"/customers\",\"title\":\"Case Studies\"},{\"_key\":\"05eabdb4e95a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/resources/articles\",\"title\":\"Blog\"},{\"_key\":\"7726c804d339\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"line-chart-up-04\",\"provider\":\"braze\"},\"link\":\"/resources/reports-and-guides\",\"title\":\"Reports \u0026 Guides\"},{\"_key\":\"f0643f69d3e6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/resources/videos\",\"title\":\"Videos\"},{\"_key\":\"1e6237729c32\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"ticket-01\",\"provider\":\"braze\"},\"link\":\"/resources/webinars-and-events\",\"title\":\"Webinars \u0026 Events\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs\"},\"hasFooter\":true,\"heading\":\"User Documentation\",\"icon\":{\"_type\":\"icon\",\"name\":\"file-question-02\",\"provider\":\"braze\"}}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Grow\",\"navItems\":[{\"_key\":\"f5c7809578b6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/customer-community\",\"title\":\"Bonfire Customer Community\"},{\"_key\":\"e24cbe6f7eb1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/\",\"title\":\"Braze Learning\"},{\"_key\":\"4b9b04860bd2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-04\",\"provider\":\"braze\"},\"link\":\"/customer-champions\",\"title\":\"Customer Champion\"},{\"_key\":\"187b2f624c3d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification\",\"title\":\"Certification\"},{\"_key\":\"85b59ba1019e\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"search-refraction\",\"provider\":\"braze\"},\"link\":\"/resources/articles/glossary\",\"title\":\"Glossary\"}]},{\"_key\":\"437c2df32bb1\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Support\",\"navItems\":[{\"_key\":\"7faad9927174\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"help-circle\",\"provider\":\"braze\"},\"link\":\"/success\",\"title\":\"Support Overview\"},{\"_key\":\"6e2d6ed6eaf6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/customer-support-services\",\"title\":\"Professional Services\"},{\"_key\":\"a69cf0162381\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"headphones-02\",\"provider\":\"braze\"},\"link\":\"/customer-success\",\"title\":\"Customer Success\"}]}]},\"title\":\"Resources\"},{\"_key\":\"57a794378479\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"5c51fa720c20\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"_type\":\"navItem\",\"description\":\"Learn how Braze became the leading customer engagement platform\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/company\",\"title\":\"About Us\"},{\"_key\":\"09f6b770db33\",\"_type\":\"navItem\",\"description\":\"Get the latest news, numbers, and financial results\",\"icon\":{\"_type\":\"icon\",\"name\":\"switch-horizontal-01\",\"provider\":\"braze\"},\"link\":\"https://investors.braze.com/\",\"title\":\"Investor Relations\"},{\"_key\":\"311e09b9fefc\",\"_type\":\"navItem\",\"description\":\"Discover job openings \u0026 why people love working at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"title\":\"Careers\"},{\"_key\":\"e4a311c70601\",\"_type\":\"navItem\",\"description\":\"Explore our Environmental, Social, and Corporate Governance data\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"title\":\"ESG\"},{\"_key\":\"a47094f6fdaf\",\"_type\":\"navItem\",\"description\":\"Find out about the latest happenings at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"announcement-01\",\"provider\":\"braze\"},\"link\":\"/company/news\",\"title\":\"News\"},{\"_key\":\"72d32f7ad851\",\"_type\":\"navItem\",\"description\":\"Get information on our legal terms, policies, compliance, and more\",\"icon\":{\"_type\":\"icon\",\"name\":\"building-08\",\"provider\":\"braze\"},\"link\":\"/company/legal\",\"title\":\"Legal\"}]}],\"navSectionFooter\":{\"hasFooter\":false,\"specialBranding\":\"sageAi\"}},\"navFooter\":{\"cta\":{\"buttonStyle\":\"purple-link\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-02\",\"provider\":\"braze\"},\"link\":\"/company/contact\",\"text\":\"Contact Us\"},\"hasFooter\":true,\"heading\":\"Looking for something else?\"},\"navLink\":null,\"rightSection\":null,\"title\":\"Company\"}],\"className\":\"border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto\"}],[\"$\",\"$L25\",null,{\"href\":\"/search\",\"className\":\"xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4\",\"aria-label\":\"Search\",\"trackingText\":\"Search\",\"children\":[\"$\",\"svg\",null,{\"width\":16,\"height\":16,\"role\":\"img\",\"aria-label\":\"search-sm\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#search-sm\"}]}]}],[\"$\",\"$L29\",null,{\"languages\":[{\"_key\":\"c041569d9afe\",\"_type\":\"language\",\"languageCode\":\"en-us\",\"title\":\"English\"},{\"_key\":\"86dfb02ce026\",\"_type\":\"language\",\"languageCode\":\"fr\",\"title\":\"Français\"},{\"_key\":\"48f64ce723c3\",\"_type\":\"language\",\"languageCode\":\"ja\",\"title\":\"日本語\"},{\"_key\":\"a86f342e46bc\",\"_type\":\"language\",\"languageCode\":\"ko\",\"title\":\"한국어\"},{\"_key\":\"ff4a677e6bea\",\"_type\":\"language\",\"languageCode\":\"pt-br\",\"title\":\"Português BR\"}]}],[\"$\",\"$L28\",null,{\"navItems\":[{\"_key\":\"f02bb2375c46\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"rightSection\":null,\"title\":\"Log In\"},{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"rightSection\":null,\"title\":\"Get Started\"}],\"className\":\"flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0\"}]]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full px-0 pb-24 pt-[168px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-center gap-8 lg:flex-row lg:justify-between\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-12 pr-8 lg:w-[592px]\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-4\",\"children\":[[\"$\",\"span\",null,{\"className\":\"text-xl font-extrabold text-brandPrimary-900\",\"children\":\"404 ERROR\"}],[\"$\",\"p\",null,{\"className\":\"text-display-lg font-extrabold text-gray-900\",\"children\":\"Sorry, we can’t seem to find the page you’re looking for.\"}]]}],[\"$\",\"div\",null,{\"className\":\"flex max-w-screen-xs items-start gap-4\",\"children\":[[\"$\",\"$L2f\",null,{\"variant\":\"purple-button\",\"label\":\"Go to Homepage\",\"href\":\"/\"}],[\"$\",\"$L2f\",null,{\"variant\":\"black-button\",\"label\":\"Go to Resource Hub\",\"href\":\"/resources\"}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex\",\"children\":[\"$\",\"$L26\",null,{\"src\":\"/images/404.png\",\"alt\":\"404\",\"width\":749,\"height\":374,\"className\":\"size-full object-cover\"}]}]]}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Braze.\",[\"$\",\"br\",null,{}],\"Be Absolutely\",[\"$\",\"br\",null,{}],\"Engaging.™\"]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L2a\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Discord\",\"src\":\"$30\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2a\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Twitter\",\"src\":\"$31\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2a\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Linkedin\",\"src\":\"$32\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"e2cec5077444\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"73261f1d0b89\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Overview\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"e4fbe39d4d90\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Why Braze\",\"children\":\"Why Braze\"}],false,false,false]}],[\"$\",\"div\",\"741de93d71b8596c0922e16b9cf4053c\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Platform Overview\",\"children\":\"Braze Platform Overview\"}],false,false,false]}],[\"$\",\"div\",\"24a0e7d60deb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"How Braze Works\",\"children\":\"How Braze Works\"}],false,false,false]}],[\"$\",\"div\",\"69a7e854fa4f\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Product\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"7541fbf00d65\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/data-activation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Data Platform\",\"children\":\"Braze Data Platform\"}],false,false,false]}],[\"$\",\"div\",\"30f282d8a662\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"b7a0b97c5f6188fe9c05fac5c7102eb3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/brazeai-decisioning-studio\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI Decisioning Studio™\",\"children\":\"BrazeAI Decisioning Studio™\"}],false,false,false]}],[\"$\",\"div\",\"727c2213b55ee979fbb5589a139822a1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/ai-agents\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™ Agents\",\"children\":\"BrazeAI™ Agents\"}],false,false,false]}],[\"$\",\"div\",\"b167364e700b35aa10fe4c56a98f67d9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Cross-Channel Messaging\",\"children\":\"Cross-Channel Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f856be7694229b62d8e683df4f46d7e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Journey Orchestration\",\"children\":\"Journey Orchestration\"}],false,false,false]}],[\"$\",\"div\",\"4e5c7e98606da91b2243bc187b576b83\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reporting\",\"children\":\"Reporting\"}],false,false,false]}],[\"$\",\"div\",\"159ed3e017f2f2531070bcf9997cd7ae\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Email\",\"children\":\"Email\"}],false,false,false]}],[\"$\",\"div\",\"5595f9290ed7222435d424735df035b9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mobile App Messaging\",\"children\":\"Mobile App Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f5cea5293210842f761c3f0d9c0b7dc\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Web Messaging\",\"children\":\"Web Messaging\"}],false,false,false]}],[\"$\",\"div\",\"1ffe1ad111ec80ae1c60f42fcd43182e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"SMS/RCS\",\"children\":\"SMS/RCS\"}],false,false,false]}],[\"$\",\"div\",\"98be8160ce281f29b8ccf5b420988c7a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"de4f268b08b4f5b758a5658b89592ee4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media Audience Sync\",\"children\":\"Media Audience Sync\"}],false,false,false]}],[\"$\",\"div\",\"5cef6738a877b4f0a62d9e54ba8c5dc6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/line\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"LINE\",\"children\":\"LINE\"}],false,false,false]}],[\"$\",\"div\",\"71a35d0a2bf1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"f8d482c09cd1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L26\",\"21c96b154183\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L26\",\"d8f239c8e41e\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"2868cde74456\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"df008048f4d0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Solutions\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0cfb6fe4dfe3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Retail \u0026 eCommerce\",\"children\":\"Retail \u0026 eCommerce\"}],false,false,false]}],[\"$\",\"div\",\"12fcff8cca81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Financial Services\",\"children\":\"Financial Services\"}],false,false,false]}],[\"$\",\"div\",\"4052f39f0b14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Travel \u0026 Hospitality\",\"children\":\"Travel \u0026 Hospitality\"}],false,false,false]}],[\"$\",\"div\",\"5965626c20cb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media \u0026 Entertainment\",\"children\":\"Media \u0026 Entertainment\"}],false,false,false]}],[\"$\",\"div\",\"1a5e67b14012a490992fe255903d654a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/gaming\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Gaming\",\"children\":\"Gaming\"}],false,false,false]}],[\"$\",\"div\",\"b214b4e87f50\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"On Demand\",\"children\":\"On Demand\"}],false,false,false]}],[\"$\",\"div\",\"de9018cb5f84\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about QSR\",\"children\":\"QSR\"}],false,false,false]}],[\"$\",\"div\",\"1980826080e2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/optimize-onboarding\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Optimize Onboarding\",\"children\":\"Optimize Onboarding\"}],false,false,false]}],[\"$\",\"div\",\"5a863e50afc1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/boost-productivity\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Boost Productivity\",\"children\":\"Boost Productivity\"}],false,false,false]}],[\"$\",\"div\",\"0e42e9a7de4a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/improve-acquisition\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Improve Acquisition\",\"children\":\"Improve Acquisition\"}],false,false,false]}],[\"$\",\"div\",\"2ce5bd0ba7a4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/reduce-churn\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reduce Churn\",\"children\":\"Reduce Churn\"}],false,false,false]}],[\"$\",\"div\",\"e89123188e91\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/increase-engagement\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Increase Engagement\",\"children\":\"Increase Engagement\"}],false,false,false]}],[\"$\",\"div\",\"36cc659f7c80\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze for Engineering\",\"children\":\"Braze for Engineering\"}],false,false,false]}],[\"$\",\"div\",\"7055a7e35a70\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Company\"}],false,false,false,false,false]}],[\"$\",\"div\",\"774cff2c99d7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"About Us\",\"children\":\"About Us\"}],false,false,false]}],[\"$\",\"div\",\"c5bec2e53acb29909ccabbdd2517008e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Careers\",\"children\":\"Careers\"}],false,false,false]}],[\"$\",\"div\",\"bdd582aa0b81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"News\",\"children\":\"News\"}],false,false,false]}],[\"$\",\"div\",\"34e407082fc92350c39485695c0ecad1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Investor Relations\",\"children\":\"Investor Relations\"}],false,false,false]}],[\"$\",\"div\",\"01b5a9c92904888242495115390d09d5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about ESG\",\"children\":\"ESG\"}],false,false,false]}],[\"$\",\"div\",\"5f98ea2f39ce\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Legal\",\"children\":\"Legal\"}],false,false,false]}],[\"$\",\"div\",\"55519f6237ffdd5430010d5f562f4308\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Contact Us \u0026 Locations\",\"children\":\"Contact Us \u0026 Locations\"}],false,false,false]}]]}],[\"$\",\"div\",\"7f53ad245a15\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Resources\",\"children\":\"Resources\"}],false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Case Studies\",\"children\":\"Case Studies\"}],false,false,false]}],[\"$\",\"div\",\"d291c07717a1f30daefe9ab43c1aaf8d\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"403d67a880365106246f1d3328481ec7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reports \u0026 Guides\",\"children\":\"Reports \u0026 Guides\"}],false,false,false]}],[\"$\",\"div\",\"034ce97a887816e75476588278316230\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://www.braze.com/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Videos\",\"children\":\"Videos\"}],false,false,false]}],[\"$\",\"div\",\"e755f61f18b94c566affd4a95a3fd4f7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Webinars \u0026 Events\",\"children\":\"Webinars \u0026 Events\"}],false,false,false]}],[\"$\",\"div\",\"3ba7d46c0e532d50fc43a921b9f0ff5e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://learning.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learning\",\"children\":\"Learning\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentation\",\"children\":\"Documentation\"}],false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://www.braze.com/docs\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Documentation Home\",\"children\":\"Documentation Home\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"User Guide\",\"children\":\"User Guide\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Developer Guide\",\"children\":\"Developer Guide\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Partners\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys: All Partners\",\"children\":\"Braze Alloys: All Partners\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Partner Portal\",\"children\":\"Partner Portal\"}],false,false,false]}]]}],[\"$\",\"div\",\"233e3794535bd36b139f3a24384725d8\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Featured Reports\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/reports-and-guides/global-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"2026 Global Engagement Review\",\"children\":\"2026 Global Engagement Review\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Support\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Support Overview\",\"children\":\"Support Overview\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Services\",\"children\":\"Customer Services\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Success\",\"children\":\"Customer Success\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Helpful Links\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"System Status\",\"children\":\"System Status\"}],false,false,false]}],[\"$\",\"div\",\"03431faf86184efd3d895b5a10ebee23\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/help/support#access-the-support-portal \",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Technical Support\",\"children\":\"Technical Support\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2026,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"All Rights Reserved\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"type\":\"button\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Cookies\"}]}],[\"$\",\"$L2b\",null,{}],[\"$\",\"$L2c\",null,{}],[[\"$\",\"$L2a\",\"f9e78a4bc0f8\",{\"href\":\"/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Privacy Policy\"}],[\"$\",\"$L2a\",\"39b81d1cf97d\",{\"href\":\"/company/legal/braze-preference-center\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Preference Center\"}],[\"$\",\"$L2a\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Sitemap\"}]]]}]]}]}]]}]\n"])</script><script>self.__next_f.push([1,"33:I[74502,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8046\",\"static/chunks/app/%5Blocale%5D/(main)/partners/solutions-partners/%5Bslug%5D/page-37a70fb2725bc18c.js\"],\"default\"]\n34:I[64929,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8046\",\"static/chunks/app/%5Blocale%5D/(main)/partners/solutions-partners/%5Bslug%5D/page-37a70fb2725bc18c.js\"],\"PartnerDetail\"]\n35:I[18103,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8046\",\"static/chunks/app/%5Blocale%5D"])</script><script>self.__next_f.push([1,"/(main)/partners/solutions-partners/%5Bslug%5D/page-37a70fb2725bc18c.js\"],\"default\"]\n37:I[10950,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8046\",\"static/chunks/app/%5Blocale%5D/(main)/partners/solutions-partners/%5Bslug%5D/page-37a70fb2725bc18c.js\"],\"default\"]\n36:T4f2,This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze and its partnerships. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in the Braze Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 2024, filed with the U.S. Securities and Exchange Commission on December 10, 2024, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except"])</script><script>self.__next_f.push([1," as required by law."])</script><script>self.__next_f.push([1,"c:[\"$\",\"$2d\",null,{\"children\":[[\"$\",\"div\",null,{\"className\":\"relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero\",\"children\":[\"$\",\"div\",null,{\"className\":\"container relative z-10 pb-20 pt-6\",\"children\":[[\"$\",\"$L33\",null,{\"items\":[{\"label\":\"Partners\",\"link\":\"/partners/solutions-partners\"},{\"label\":\"Publicis\"}]}],[\"$\",\"div\",null,{\"className\":\"mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-8 lg:flex-row\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2\",\"children\":[\"$\",\"$L26\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/5286bd6f577a362f2c59709725f721fb318459a9-1880x715.jpg\",\"alt\":\"Publicis\",\"width\":176,\"height\":64,\"className\":\"size-full object-contain\"}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-8\",\"children\":[[\"$\",\"h2\",null,{\"className\":\"max-w-screen-md text-start\",\"children\":\"Publicis\"}],[\"$\",\"div\",null,{\"className\":\"flex flex-row gap-2\",\"children\":[[\"$\",\"svg\",null,{\"width\":24,\"height\":24,\"role\":\"img\",\"aria-label\":\"marker-pin-04\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#marker-pin-04\"}]}],[\"$\",\"p\",null,{\"className\":\"max-w-screen-md\",\"children\":\"Global\"}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-3 md:flex-row\",\"children\":[\"$undefined\",\"$undefined\"]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-3 sm:w-fit md:flex-row\",\"children\":[null,[\"$\",\"$L2f\",null,{\"label\":\"View Partner Website\",\"variant\":\"secondaryGray\",\"href\":\"https://www.publicis.com/\",\"className\":\"h-[37px] w-full text-sm sm:w-fit\",\"target\":\"_blank\"}]]}]]}]]}]}],[\"$\",\"$L34\",null,{\"details\":{\"_id\":\"imported-craft-37487\",\"categories\":null,\"company\":{\"_createdAt\":\"2025-02-13T22:52:43Z\",\"_id\":\"2449003e-f0c2-4992-bc4b-6f98d99b3a68\",\"_rev\":\"FQNmVQTZhgJpNXJSQHi3EF\",\"_type\":\"company\",\"_updatedAt\":\"2025-02-13T22:54:49Z\",\"dashboardLogo\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5286bd6f577a362f2c59709725f721fb318459a9-1880x715-jpg\",\"_type\":\"reference\"}},\"icon\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5286bd6f577a362f2c59709725f721fb318459a9-1880x715-jpg\",\"_type\":\"reference\"}},\"onDark\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5286bd6f577a362f2c59709725f721fb318459a9-1880x715-jpg\",\"_type\":\"reference\"}},\"onLight\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5286bd6f577a362f2c59709725f721fb318459a9-1880x715-jpg\",\"_type\":\"reference\"}}},\"isAwardGiver\":false,\"location\":\"Global\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5286bd6f577a362f2c59709725f721fb318459a9-1880x715-jpg\",\"_type\":\"reference\"}},\"onDark\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5286bd6f577a362f2c59709725f721fb318459a9-1880x715-jpg\",\"_type\":\"reference\"}},\"onLight\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5286bd6f577a362f2c59709725f721fb318459a9-1880x715-jpg\",\"_type\":\"reference\"}}},\"name\":\"Publicis\",\"url\":\"https://www.publicis.com/\"},\"date\":\"2024-05-16T21:01:23Z\",\"documentationUrl\":null,\"featuredContent\":null,\"howWeWorkTogether\":[{\"_key\":\"ab0119c20771\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbddb543ca4e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Service Partner\"}],\"markDefs\":[],\"style\":\"normal\"}],\"title\":\"Publicis\",\"whatIsIt\":[{\"_key\":\"e89ece4e7105\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec27e2c10c440\",\"_type\":\"span\",\"marks\":[],\"text\":\"Publicis is a global, full-service advertising agency which operates in over 100 countries around the world. At Publicis, we orchestrate experiences across the entire customer journey. We leverage human insight, the world’s best data, empathetic creativity, and world-class technology to drive results and forge more meaningful interactions between your organization and your customers. We call these Connections Designed to Matter.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"partnerType\":\"solutions\"}],[\"$\",\"div\",null,{\"className\":\"container bg-gray-50 py-[50px] md:py-24\",\"children\":[\"$\",\"$L35\",null,{\"title\":\"Related Content\",\"callToAction\":{\"label\":\"View More\",\"variant\":\"secondaryGray\",\"href\":\"/resources/articles\"},\"cards\":[{\"_id\":\"2728d615-5409-4cae-bd7d-398f4148d8e0\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"2a4c1651bb80\",\"_type\":\"block\",\"children\":[{\"_key\":\"c92cd048f765\",\"_type\":\"span\",\"marks\":[],\"text\":\"The annual Braze Torchie Awards recognize extraordinary efforts in marketing by leaders in customer engagement. We’re delighted to share our 2025 roster of award winners, representing a spectrum of creativity and innovation in consumer communications. For the full information on all of our wonderful finalists, visit \"},{\"_key\":\"ab097d05cdf2\",\"_type\":\"span\",\"marks\":[\"2fe31c9c82bf\"],\"text\":\"here\"},{\"_key\":\"b40a066834b6\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"2fe31c9c82bf\",\"_type\":\"link\",\"href\":\"https://community.braze.com/blog/braze-announcements/get-to-know-our-2025-torchie-awards-finalists/5264\"}],\"style\":\"normal\"},{\"_key\":\"7a06d918c4ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c56123404f2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Campaign of the Year: Wendy’s\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"62056323b02c\",\"_type\":\"block\",\"children\":[{\"_key\":\"98beeadb4006\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This award recognizes a specific campaign that demonstrates strategic leadership and technical proficiency in the pursuit of stronger consumer/brand relationships.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"79695f7127c9\",\"_type\":\"richImage\",\"alt\":\"wendy 's is the winner of the campaign of the year\",\"asset\":{\"_ref\":\"image-532b7664805d6812cc08c31ef52b7a2312f68633-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"2047d9123461\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf76dcaa523a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Congratulations to Wendy's for clinching the 2025 Torchie Award for “Campaign of the Year” with their fantastic \\\"Fresh Picks\\\" campaign.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5e867d87a5a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c9afc7d9c09\",\"_type\":\"span\",\"marks\":[],\"text\":\"Amidst the frenzy of March Madness, Wendy's turned the challenge of capturing sports fans' attention into an opportunity to deepen loyalty and drive digital engagement. By harnessing the Braze in-app messaging and webhook functionality, they seamlessly integrated with their loyalty platform, Punchh, to reward fans for their tournament predictions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a3d43c2ba12b\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea77d5141537\",\"_type\":\"span\",\"marks\":[],\"text\":\"The \\\"Fresh Picks\\\" campaign was a dazzling display of multi-channel activation, using the Braze orchestration capabilities to send targeted SMS, push notifications, and personalized emails, keeping fans engaged and excited. The integration with their loyalty platform allowed Wendy's to reward loyal customers with exclusive offers, boosting engagement and retention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d606dc927dba\",\"_type\":\"block\",\"children\":[{\"_key\":\"8603738c03dd\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results were phenomenal: over 10 million in-app impressions, over 550,000 new digital accounts, and 1.12 million national offer redemptions. The campaign streamlined operations and delivered significant business impact by turning a passive event into an active, rewarding experience—and that is certainly worthy of celebration.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9fd66756ac26\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5eeeaf1976a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Collaborative Team of the Year: REA Group\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"64f06fdc4fdc\",\"_type\":\"block\",\"children\":[{\"_key\":\"334835853247\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This category recognizes teams who work across disciplines to collaboratively create best-in-class campaigns for their audiences using Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dd81718496e8\",\"_type\":\"richImage\",\"alt\":\"braze torchie awards winner collaborative team of the year rea group\",\"asset\":{\"_ref\":\"image-d18496e6582e1084919cf993f92e92723f3f7ffa-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"95c02c67cecf\",\"_type\":\"block\",\"children\":[{\"_key\":\"19e9135ea009\",\"_type\":\"span\",\"marks\":[],\"text\":\"We are delighted to announce REA Group as the recipient of the 2025 Torchie Award for “Collaborative Team of the Year.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1c475af433cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"fac9a73a25c8\",\"_type\":\"span\",\"marks\":[],\"text\":\"The cross-functional team at REA Group, comprising 50 individuals across four strategic business units, worked tirelessly to integrate systems, unify customer data records, and establish a shared vision. This monumental effort resulted in a remarkable 26% year-over-year increase in monthly active members for the Ignite self-service tool and a 20% increase in high-value actions—all achieved by fostering a culture of shared learning and efficiency.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4a68437da39f\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b4d4b09d412\",\"_type\":\"span\",\"marks\":[],\"text\":\"REA Group’s collaborative spirit and innovative approach have not only built a strong technical foundation but also fostered a culture of shared learning and efficiency, pioneering the use of Braze for B2B engagement and making them highly deserving of this prestigious award.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e395089061ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea303271c75e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Creative Excellence: ClassPass\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"bc50d7c8c763\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec4ff92dbf40\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This award recognizes a team that harnessed the Braze customer engagement platform to deliver original, innovative customer messaging experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3bcefb06d31a\",\"_type\":\"richImage\",\"alt\":\"braze torchie awards winner creative excellence classpass\",\"asset\":{\"_ref\":\"image-6c72d3ee01a2d3dd861c39b1911d70e8eab99af3-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"f23cf56152cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1f233446041\",\"_type\":\"span\",\"marks\":[],\"text\":\"Join us in celebrating a partnership that stands out from the rest! We are pleased to recognize ClassPass as the recipient of our 2024 “Innovative Campaign Excellence Award” for their remarkable \\\"Best of ClassPass\\\" campaign.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"394e8be4e311\",\"_type\":\"block\",\"children\":[{\"_key\":\"71d429accb9c\",\"_type\":\"span\",\"marks\":[],\"text\":\"What began as a simple idea to honor their partners evolved into a globally scaled, multi-channel creative masterpiece. Just in time for the new year, ClassPass delivered an exhilarating and authentic experience that spanned in-app modals for voting, push notifications, emails, and a custom microsite to announce the winners. This campaign was a testament to creativity and technology working in harmony, driving a 120% increase in in-app voting participation year-over-year and surpassing all engagement benchmarks.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fb537228c41e\",\"_type\":\"block\",\"children\":[{\"_key\":\"85abb1962aef\",\"_type\":\"span\",\"marks\":[],\"text\":\"The campaign's brilliance shone through with Braze Canvas, which mapped a dynamic user journey, and Smartling integration that personalized content across five languages. ClassPass crafted a seamless, personalized experience that felt connected, relevant, and on-brand across every channel and region. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"95a9199d14b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ccb238e661b\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI in Action: Yum! Brands\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"865bd8f859a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"ccf8e9e72092\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This accolade honors a brand that leverages AI capabilities within the Braze customer engagement platform to captivate and connect with their customers at scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2007c8c7d937\",\"_type\":\"richImage\",\"alt\":\"the winner of the braze torchie awards for ai in action is yum\",\"asset\":{\"_ref\":\"image-f05935683d0ed48f33b914bddc6cd74a7248bb13-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"614548a14539\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b3aba1b96e5\",\"_type\":\"span\",\"marks\":[],\"text\":\"This year, we are introducing a brand-new “AI in Action” category to celebrate the transformative power of artificial intelligence in enhancing the marketer and consumer experience. This award highlights the pivotal role AI plays in crafting personalized, seamless interactions that resonate with consumers on a deeper level.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6a57f9c13d6a\",\"_type\":\"block\",\"children\":[{\"_key\":\"194bae1fab4c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Yum! Brands’ award-winning AI success stems from a smart, disciplined strategy. By first building a strong data foundation and securing full executive support, they could rapidly deploy AI to personalize the customer experience across all channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c93290cce07d\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2c9833477a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Congratulations to the entire Yum! Brands team for their achievements in AI-driven innovation and leading the way towards a brighter, more connected future!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1936b631a0c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"86cba506ae23\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketing Leader of the Year: RappiCard\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d239c426e2a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"769519e75349\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This award recognizes a marketing executive or executives who manage a team that builds innovative, personalized, customer-centric campaigns in Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"06fc1d95ae2f\",\"_type\":\"richImage\",\"alt\":\"a poster for the braze torchie awards with a picture of pedro solis camara\",\"asset\":{\"_ref\":\"image-87fe4eb1fbc3829e47f599feee3b7abf073039dd-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"32f78758a262\",\"_type\":\"block\",\"children\":[{\"_key\":\"08407690f5fe\",\"_type\":\"span\",\"marks\":[],\"text\":\"This year, we’re thrilled to present Pedro Solís Cámara, Head of Growth at RappiCard Mexico, with our 2025 Torchie Award for “Marketing Leader of the Year.” Pedro crafted and executed a unified vision that seamlessly integrated growth, engagement, and financial performance, transforming marketing into a core business driver. Under his dynamic leadership, RappiCard achieved a remarkable 40% growth in total portfolio value and a 70% improvement in retention, showcasing his strategic brilliance and operational excellence.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e8eb6c14b067\",\"_type\":\"block\",\"children\":[{\"_key\":\"27829b0e44e5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pedro’s innovative use of Braze as a strategic enabler has powered personalized, automated, and intelligently orchestrated journeys, scaling across millions of users and embedding Braze deeply into RappiCard’s customer activation, retention, and re-engagement strategies. His leadership is characterized by strategic clarity and a deep commitment to empowering his team, fostering a culture of rapid experimentation and cross-functional collaboration. Pedro’s visionary approach and relentless pursuit of customer-centric growth underline exactly why he is Marketing Leader of the Year.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2d3c1b90d5c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c64e5a4161f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rising Marketing Star: Wendy’s\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e5a81033e1f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c41bb31dd76\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This award recognizes an exceptional new user of the Braze platform whose work leverages technology in thoughtful, effective ways to support better user relationships and stronger business outcomes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b33387b90ed2\",\"_type\":\"richImage\",\"alt\":\"a flyer for the braze torchie awards\",\"asset\":{\"_ref\":\"image-cbd0394a7a5a02ce44f6aa84fea90eac5aa700e3-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"8fee513684b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f57bded369e\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’re excited to celebrate Lindsey Spillman, Sr Specialist, CRM at Wendy's, as our 2025 “Rising Marketing Star of the Year” for her extraordinary strategic vision and exceptional contributions to revolutionizing Wendy's CRM program.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cc05100b72aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"3154d0e6a7b1\",\"_type\":\"span\",\"marks\":[],\"text\":\"In just over a year, Lindsey has skyrocketed the company's CRM initiatives from 15 campaigns per month to over 50 unique touchpoints. She has masterfully taken charge of the strategy and execution, spearheading a loyalty squad dedicated to maximizing customer engagement through Braze. Among her standout achievements are the creation of the highly personalized \\\"Nugg Buddy\\\" campaign and the interactive \\\"Krabby Patty Word Scramble\\\" game, which have collectively driven a remarkable 66% increase in loyalty sales year-over-year.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4acd85d36a7c\",\"_type\":\"block\",\"children\":[{\"_key\":\"a792ac8fd693\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lindsey is celebrated for her unique blend of creativity, strategic insight, and technical prowess, making her a true star in the marketing world.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4ad03a1fff85\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5f099520669\",\"_type\":\"span\",\"marks\":[],\"text\":\"Bonfire Community Leader: Allan Heo\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"598aaeb9879f\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b9925c19251\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This award recognizes a veteran Braze Bonfire community member who is both an active participant and stands out for helping fellow Braze users.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5a7ae771cafb\",\"_type\":\"richImage\",\"alt\":\"a poster for the braze torchie awards with a picture of allan heo\",\"asset\":{\"_ref\":\"image-344e8736734b30f48951ee25b3f46304232e3cf7-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"9a4dcc36364d\",\"_type\":\"block\",\"children\":[{\"_key\":\"1398764d693d\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’re honored to celebrate Allan Heo, Founder \u0026 CEO at For Now Marketing, as our 2025 winner for the “Bonfire Community Leader of the Year” Torchie award. Allan’s unwavering dedication to the Braze community over the past five years has been nothing short of transformative. As a Badge Leader, Discussion Leader, and Solutions Leader, Allan is a beacon of knowledge and inspiration, consistently engaging with the Bonfire Community to share his unique insights and educational resources.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"17944d4efc22\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d47103c623a\",\"_type\":\"span\",\"marks\":[],\"text\":\"His prolific presence on the discussion boards, combined with his Braze expertise and 15 (that’s right, 15) certifications, make him an invaluable asset to the community. Allan’s passion for giving back and fostering growth among Braze marketers is truly commendable, and we celebrate his remarkable impact and leadership. This recognition is a testament to his hard work and dedication—let's go, Allan! Your journey has been inspiring, and this accolade is a well-deserved milestone in your incredible journey with Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea9062de1c56\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd6a2c5976d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze for Impact: iFood\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"948f50ff87ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"63884c614c95\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This category recognizes a team using Braze technology to devise a solution for a social impact challenge, making a positive impact on the world at large. The winner of this award will direct a $10,000 grant to the charity of their recommendation, funded by our \"},{\"_key\":\"a6c19500fd43\",\"_type\":\"span\",\"marks\":[\"em\",\"bfa7524f84d3\"],\"text\":\"Braze for Social Impact Fund\"},{\"_key\":\"fa09f36ffe86\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"bfa7524f84d3\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/the-braze-for-social-impact-fund\"}],\"style\":\"normal\"},{\"_key\":\"97252d4080d9\",\"_type\":\"richImage\",\"alt\":\"an advertisement for the braze torchie awards\",\"asset\":{\"_ref\":\"image-610c7a113c50f57bf1d08cbc7c3e1f1d2f4defa2-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"d9d2437ea658\",\"_type\":\"block\",\"children\":[{\"_key\":\"d379ad277d9b\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’re proud to announce iFood as the winner of our “Braze for Social Impact” 2025 Torchie Award. iFood harnessed the power of Braze to engage over 370,000 delivery drivers in two groundbreaking social impact initiatives, resulting in over one million course completions that helps close the educational gap in Brazil. Through the \\\"My High School Diploma\\\" program, iFood leveraged the Braze multi-channel capabilities to achieve an impressive 97% of its enrollment goal. Meanwhile, the \\\"Decola\\\" online course platform successfully reached 82% of its active driver base.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a200bc265ce9\",\"_type\":\"block\",\"children\":[{\"_key\":\"c08add0036d5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze played a pivotal role in delivering strategic, segmented, and automated communications, allowing the iFood team to save valuable time and focus on analyzing impactful results. iFood helped thousands of drivers earn diplomas, boost income, and change the trajectory of their futures. This collaboration has not only empowered iFood's driver community but has also showcased the transformative potential of technology in education and community engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"051d7a991fbf\",\"_type\":\"block\",\"children\":[{\"_key\":\"34bf32425aa2\",\"_type\":\"span\",\"marks\":[],\"text\":\"iFood will direct their $10,000 grant from the Braze for Social Impact Fund to help expand access to digital learning and ed tech in Brazil’s public education system, strengthening opportunities for Brazilian teachers, students, and administrators.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"75c7e3647a1b\",\"_type\":\"block\",\"children\":[{\"_key\":\"45b4eb03fbfa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Partner Campaign of the Year: Publicis Groupe for McDonald’s US\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f475e39fd97f\",\"_type\":\"block\",\"children\":[{\"_key\":\"8dde64ea005f\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This category recognizes partners who delight their customers through a unique campaign and strategy built with Braze capabilities.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec8236bf0d39\",\"_type\":\"richImage\",\"alt\":\"a poster for the braze torchie awards\",\"asset\":{\"_ref\":\"image-85fc292e6d05d6982a82b4128b989554c58046d0-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"0761fe6928be\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ee6fcf1372f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Congratulations to Publicis for winning the 2025 Torchie Award for “Partner Campaign of the Year,” recognizing the part they played in the groundbreaking weather-triggered McDelivery campaign.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"23ef2781aa21\",\"_type\":\"block\",\"children\":[{\"_key\":\"68119231e922\",\"_type\":\"span\",\"marks\":[],\"text\":\"In a pioneering effort, McDonald’s and Publicis harnessed the power of Braze and AccuWeather to create a campaign that dynamically responded to local, real-time weather conditions. By uniquely defining “unseasonable” and “inclement” weather for each zip code, they ensured that their messaging was hyper-relevant, prompting McDelivery orders precisely when the weather made staying in most appealing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e05ec7300654\",\"_type\":\"block\",\"children\":[{\"_key\":\"cea1b701bb95\",\"_type\":\"span\",\"marks\":[],\"text\":\"This campaign was a marvel of technological integration, utilizing Braze Connected Content, Content Blocks, and Catalogs to streamline processes and minimize API calls. Over a two-month period, the campaign delivered an astounding 79.6 million messages to 28.2 million users, driving an impressive $312K in incremental spend and achieving a 63x ROI. The initiative also saw a +0.67% increase in transactions and spend, along with a +0.05pp rise in order rate.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"09f5462107d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb4d08660563\",\"_type\":\"span\",\"marks\":[],\"text\":\"This innovative approach is now being considered for global implementation, marking a significant leap forward in personalized, weather-based marketing for McDonald’s. Nice work!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f78e3dbd0bd3\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5befd048d03\",\"_type\":\"span\",\"marks\":[],\"text\":\"Service Partner of the Year: Merkle\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"42ee590bc678\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a4e9ed65af4\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This award celebrates a service partner who significantly advanced their Braze practice through comprehensive training and innovation to markedly improve business outcomes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b788a9e4216b\",\"_type\":\"richImage\",\"alt\":\"braze torchie awards winner service partner of the year\",\"asset\":{\"_ref\":\"image-b977e35c1f01c080c875c3a56eb20dd8ddd34000-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"df9360e29c97\",\"_type\":\"block\",\"children\":[{\"_key\":\"f82ea4b26cf1\",\"_type\":\"span\",\"marks\":[],\"text\":\"We are elated to announce Merkle as the 2025 Torchie Award winner for “Service Partner of the Year,” celebrating their remarkable achievements and strategic collaboration with Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"81817ab52ce8\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3932abbf44e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Merkle has made a significant impact across various sectors, including retail, QSR, telecom, and financial services, with impressive client wins such as DSW, Dairy Queen, Denny’s, US Cellular, and SkyShowtime. Their innovative strategies have led to outstanding outcomes such as a 42% increase in monthly app sessions for US Cellular.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ba2dc0161e4\",\"_type\":\"block\",\"children\":[{\"_key\":\"e47a09a8e9b6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Globally, Merkle has expanded its footprint, adding new logos in the UK, Norway, Sweden, and Japan. With over 221 Braze certifications, a dedicated EMEA Center of Excellence, and a scalable global delivery model, Merkle is poised to drive Braze adoption and innovation to new heights. Their initiatives include partner-led onboarding, integrated CRM solutions, and the development of joint accelerators like Merkury + Braze and an upcoming Shopify solution.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c99276cd1ce0\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc61f51d2701\",\"_type\":\"span\",\"marks\":[],\"text\":\"Merkle’s thought leadership and consistent presence at Braze events underscore their strategic alignment and unwavering commitment to excellence. We look forward to witnessing Merkle's continued success and innovation in the coming years!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"afd25b302a4e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca4d84210157\",\"_type\":\"span\",\"marks\":[],\"text\":\"Technology Partner of the Year: AWS\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"48589ca52d4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f3832e8fab0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This category recognizes a Braze Alloys technology partner who enables brands to deliver exceptional experiences to their users.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e7d308a53d0\",\"_type\":\"richImage\",\"alt\":\"braze torchie awards winner technology partner of the year aws\",\"asset\":{\"_ref\":\"image-71c9612107f4b3c22597c34b5e21d5aa9e575c8d-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"791b68a36039\",\"_type\":\"block\",\"children\":[{\"_key\":\"1ebfb7138592\",\"_type\":\"span\",\"marks\":[],\"text\":\"Congratulations to AWS for winning the Torchie Award for “Technology Partner of the Year” for the second consecutive year! This accolade celebrates AWS's transformative partnership with Braze, marked by groundbreaking technical integration and strategic collaboration.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bf07c53a0a7d\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e31eabb2b00\",\"_type\":\"span\",\"marks\":[],\"text\":\"AWS has been instrumental in launching the Customer Data Integration (CDI) and native integrations with Amazon Personalize and Bedrock AI, significantly enhancing customer engagement capabilities. Their innovative efforts led to a remarkable 40% reduction in procurement time through the AWS Marketplace, showcasing their commitment to efficiency and excellence.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f70bafca4bc2\",\"_type\":\"block\",\"children\":[{\"_key\":\"abc8b6d3fbf1\",\"_type\":\"span\",\"marks\":[],\"text\":\"In a testament to their impact, AWS played a pivotal role in Braze's expansion into new verticals, achieving an impressive 30% year-over-year growth in joint customer acquisitions. This partnership exemplifies the power of collaboration and innovation, and together, AWS and Braze continue to deliver cutting-edge solutions that drive superior business outcomes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fe5a26ac041e\",\"_type\":\"block\",\"children\":[{\"_key\":\"855545bccc67\",\"_type\":\"span\",\"marks\":[],\"text\":\"Transformation Partner of the Year: Stitch for Taco Bell\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"00854208a424\",\"_type\":\"block\",\"children\":[{\"_key\":\"c211dd978ed9\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This category recognizes a Braze partner who demonstrated excellence to drive a transformative change for one of their customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f27d18b41b59\",\"_type\":\"richImage\",\"alt\":\"braze torchie awards winner stitch x taco bell\",\"asset\":{\"_ref\":\"image-0c54de2535167834d4808839659a7dcf76c7c148-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"79b855b18d9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d545ef6f9516\",\"_type\":\"span\",\"marks\":[],\"text\":\"This year, we recognize Stitch for winning the Torchie Award for “Transformation Partner of the Year” for their collaboration with Taco Bell.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"de374f78b985\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7b235131e20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Faced with the daunting task of ensuring quality assurance at scale, Taco Bell and Stitch tackled the challenge head-on. With over 9 million messages sent daily through Braze, Taco Bell's lean team was burdened by a manual, time-consuming QA process susceptible to human error. In a brilliant move, Stitch developed a custom automated QA system utilizing Braze’s Canvas API, Liquid, and Connected Content. This innovative solution detected issues such as broken links, UTM errors, and formatting problems, delivering findings directly to stakeholders via email.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d451c0968cd3\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f9caf35790c\",\"_type\":\"span\",\"marks\":[],\"text\":\"The result? A dramatic transformation from hours of manual QA to a proactive, scalable solution that significantly boosted launch confidence, campaign accuracy, and downstream analytics. Taco Bell's partnership with Stitch exemplifies how automation can revolutionize operational efficiency—-some seriously smart work!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4e0a5ba16727\",\"_type\":\"block\",\"children\":[{\"_key\":\"97a1583d698b\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Congratulations to all of our 2025 nominees and winners, and thank you to everyone who attended this year’s Forge.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/e75f223094a90701c649f5b54d15ec3412159073-3840x2160.png\",\"publishedDate\":\"2025-09-30T02:11:20.525Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c7c23804151ea11b98c64bfdc5978e870b857a26-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"The annual Braze Torchie Awards recognize extraordinary efforts in marketing by leaders in customer engagement. We’re delighted to share our 2025 roster of award winners, representing a spectrum of creativity and innovation in consumer communications\",\"pageTitle\":\"Congratulations to the Forge 2025 Torchie Awards Winners\",\"slug\":{\"_type\":\"slug\",\"current\":\"forge-2025-torchie-awards-winners\"}},\"title\":\"Congratulations to the Forge 2025 Torchie Awards Winners\"},{\"_id\":\"de2c4b8f-215e-492b-a620-4108ec847ce8\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"37b0cf5dc04e\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0493336a3700\",\"_type\":\"span\",\"marks\":[],\"text\":\"We believe in the power of partnering with other best-in-class platforms to drive exceptional outcomes for our customers. Today, we’re excited to introduce \"},{\"_key\":\"c0493336a3701\",\"_type\":\"span\",\"marks\":[\"c68e771a42c1\"],\"text\":\"Braze Amplifiers\"},{\"_key\":\"c0493336a3702\",\"_type\":\"span\",\"marks\":[],\"text\":\", a new collection of partner solutions designed to help Braze customers accelerate success. By collaborating with top global system integrators and agencies, Braze Amplifiers equip brands with solutions to supercharge their engagement strategies, improve operational efficiency, and help achieve breakthrough results.\"}],\"markDefs\":[{\"_key\":\"c68e771a42c1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/braze-amplifiers\"}],\"style\":\"normal\"},{\"_key\":\"5ad2cb56ecbc\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd2e5741de5a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What Are Braze Amplifiers?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"96dfa8717200\",\"_type\":\"block\",\"children\":[{\"_key\":\"2cabf49b45720\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze Amplifiers are ready-to-use partner solutions that are purpose-built to integrate with Braze for specific business challenges and industry needs. Built on our composable and extensible architecture, the goal is to speed up implementation and time to value for our customers and \"},{\"_key\":\"2cabf49b45721\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"their\"},{\"_key\":\"2cabf49b45722\",\"_type\":\"span\",\"marks\":[],\"text\":\" customers with verified solutions from the Braze partner network.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1739c52720da\",\"_type\":\"block\",\"children\":[{\"_key\":\"69abd7d93b8b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Accelerating Customer Success Through a Thriving Ecosystem\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"df6d021325ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"ccf7e37f26170\",\"_type\":\"span\",\"marks\":[],\"text\":\"Our first cohort of Amplifiers includes a distinguished lineup of partners, including \"},{\"_key\":\"ccf7e37f26171\",\"_type\":\"span\",\"marks\":[\"51fce6705813\"],\"text\":\"Merkle\"},{\"_key\":\"ccf7e37f26172\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"ccf7e37f26173\",\"_type\":\"span\",\"marks\":[\"ec926a3c7603\"],\"text\":\"Publicis Groupe\"},{\"_key\":\"ccf7e37f26174\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"ccf7e37f26175\",\"_type\":\"span\",\"marks\":[\"a5910d737e81\"],\"text\":\"WPP\"},{\"_key\":\"ccf7e37f26176\",\"_type\":\"span\",\"marks\":[],\"text\":\" with solutions for businesses of all sizes and maturity levels. These industry leaders are innovating within the Braze ecosystem, developing solutions that empower brands to act on customer data, optimize campaign performance, and unlock new opportunities for growth.\\n\"}],\"markDefs\":[{\"_key\":\"51fce6705813\",\"_type\":\"link\",\"href\":\"https://www.merkle.com/\"},{\"_key\":\"ec926a3c7603\",\"_type\":\"link\",\"href\":\"https://www.publicisgroupe.com/en\"},{\"_key\":\"a5910d737e81\",\"_type\":\"link\",\"href\":\"https://www.wpp.com/en-us\"}],\"style\":\"normal\"},{\"_key\":\"bd6a0e59c901\",\"_type\":\"block\",\"children\":[{\"_key\":\"bce0fe8026280\",\"_type\":\"span\",\"marks\":[],\"text\":\"“The Braze Amplifiers program connects brands with proven solutions that drive real business value,” said Vish Ramkissoon, Chief Technology and Data Officer at Publicis Hawkeye. “By developing solutions on the powerful Braze platform, we can scale our impact, delivering measurable outcomes for clients more efficiently. We're excited that this initiative strengthens our partnership with Braze while enabling us to unlock value for more customers, faster.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f65370daaea8\",\"_type\":\"block\",\"children\":[{\"_key\":\"df975139cf720\",\"_type\":\"span\",\"marks\":[],\"text\":\"These solutions are already delivering value. Ogilvy One’s Fandom Solution powered multi-channel fan engagement for an on-demand delivery brand in LATAM, increasing sales by 40% through targeted sports-based messaging. \"},{\"_key\":\"df975139cf721\",\"_type\":\"span\",\"marks\":[\"6244aedf33fb\"],\"text\":\"Stitch Multi-Thread\"},{\"_key\":\"df975139cf722\",\"_type\":\"span\",\"marks\":[],\"text\":\" optimized campaign execution for a major media company using Braze, enabling them to execute campaigns faster.\"}],\"markDefs\":[{\"_key\":\"6244aedf33fb\",\"_type\":\"link\",\"href\":\"https://www.stitch.cx/multi-thread\"}],\"style\":\"normal\"},{\"_key\":\"a013face87f1\",\"_type\":\"block\",\"children\":[{\"_key\":\"493c74fbdd090\",\"_type\":\"span\",\"marks\":[],\"text\":\"Strengthening the Braze Partner Ecosystem\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2e7099247af2\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6a80d115a3e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\nBraze was recently recognized as a Market Mover in the 2024 Tercera 30 report, which identifies the best of the best for services partners. This helps validate Braze as a leading public software company with a growing partner ecosystem, and the Amplifiers program further establishes our commitment to deeper integrations, co-innovation, and redefining customer engagement in a rapidly evolving digital world.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"59b9e07e443e\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"4125ee0429a4\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Learn more\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"alt\":\"Introducing Braze Amplifers\",\"blank\":false,\"href\":\"https://www.braze.com/partners/braze-amplifiers\"}}],\"body\":[{\"_key\":\"557e5aa0ed1c\",\"_type\":\"block\",\"children\":[{\"_key\":\"10e4e24adef20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Explore the full range of partner-built solutions in our Braze Amplifiers directory to see how you can unlock the next level of customer engagement.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Discover the power of Braze Amplifiers\"},{\"_key\":\"5fe6b4241aeb\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7a0b14626b20\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"\\nForward Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a3f0765dad41\",\"_type\":\"block\",\"children\":[{\"_key\":\"8806ebd2cbae0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$36\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/c33b7f5072fd2c1fcb1fb64dd44db0d057f26adc-3840x2160.png\",\"publishedDate\":\"2025-03-03T16:03:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-12293308bc4af482cd0c2541ac0e7a21da2cd041-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Introducing Braze Amplifiers a new collection of partner solutions designed to help Braze customers accelerate success.\",\"pageTitle\":\"Introducing Braze Amplifiers\",\"slug\":{\"_type\":\"slug\",\"current\":\"introducing-braze-amplifiers\"}},\"title\":\"Introducing Braze Amplifiers: Partner-Built Solutions for Braze Customers\"},{\"_id\":\"imported-craft-82495\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"283464471c22\",\"_type\":\"block\",\"children\":[{\"_key\":\"283464471c220\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’re less than a week out from Cannes Lions 2017, and the traditional advertising industry is struggling to come to terms with a painful hangover triggered by tech’s dominant role at this year’s festival. Publicis announced last week that it’ll be \"},{\"_key\":\"283464471c221\",\"_type\":\"span\",\"marks\":[\"c1069707f85f\"],\"text\":\"skipping Cannes next year\"},{\"_key\":\"283464471c222\",\"_type\":\"span\",\"marks\":[],\"text\":\" and WPP is making noises about doing the same. Meanwhile, tech brands and strategic consultancies were everywhere, with companies like mParticle, Deloitte, Oracle, PwC, and others making the event a major focus.\"}],\"markDefs\":[{\"_key\":\"c1069707f85f\",\"_type\":\"link\",\"href\":\"http://variety.com/2017/biz/news/publicis-cannes-lions-exit-wpp-1202475691/\"}],\"style\":\"normal\"},{\"_key\":\"509a18bdd162\",\"_type\":\"block\",\"children\":[{\"_key\":\"509a18bdd1620\",\"_type\":\"span\",\"marks\":[],\"text\":\"There’s a big reason for that: the technology side of the customer engagement world is increasingly taking over efforts (and budget) that was previously the exclusive domain of agencies. The shift is being driven by the biggest of the tech giants—including Facebook, Google, and Amazon—which have grown and flourished while traditional advertising brands have shrunk and shed jobs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8c1b71f17d86\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c1b71f17d860\",\"_type\":\"span\",\"marks\":[],\"text\":\"As mobile has become the dominant way that customers engage with brands, customer engagement and sustainable business success have increasingly become inseparable from effective digital marketing efforts. But while technology is now an essential part of the marketing landscape, there are still \"},{\"_key\":\"8c1b71f17d861\",\"_type\":\"span\",\"marks\":[\"d13415a11417\"],\"text\":\"big opportunities for agencies to seize the moment\"},{\"_key\":\"8c1b71f17d862\",\"_type\":\"span\",\"marks\":[],\"text\":\" by taking steps to leverage the right technology and the right strategy to help their clients reach their long-term goals.\"}],\"markDefs\":[{\"_key\":\"d13415a11417\",\"_type\":\"link\",\"href\":\"https://try.appboy.com/accelerator/\"}],\"style\":\"normal\"},{\"_key\":\"5eadfea33243\",\"_type\":\"block\",\"children\":[{\"_key\":\"5eadfea332430\",\"_type\":\"span\",\"marks\":[],\"text\":\"To get there, \"},{\"_key\":\"5eadfea332431\",\"_type\":\"span\",\"marks\":[\"bb03c3c8a54c\"],\"text\":\"agencies\"},{\"_key\":\"5eadfea332432\",\"_type\":\"span\",\"marks\":[],\"text\":\" need to keep a close eye on the four big trends that emerged from Cannes this year:\"}],\"markDefs\":[{\"_key\":\"bb03c3c8a54c\",\"_type\":\"link\",\"href\":\"/industries/agencies\"}],\"style\":\"normal\"},{\"_key\":\"6369c82e6adf\",\"_type\":\"block\",\"children\":[{\"_key\":\"6369c82e6adf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Product and marketing experiences are merging\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"96bbc65ba290\",\"_type\":\"block\",\"children\":[{\"_key\":\"96bbc65ba2900\",\"_type\":\"span\",\"marks\":[],\"text\":\"Strategic technology consultancies like Deloitte have been steadily making moves on traditional agency business in recent years, using their tech-savvy to sniff out situations where they can catch agencies flat footed and take a bite out of their bottom line. One big factor making this possible is the ongoing blurring of traditional product and marketing experiences in today’s mobile-first world.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"87bea15b0aa3\",\"_type\":\"block\",\"children\":[{\"_key\":\"87bea15b0aa30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Fifty years ago, a rock album was product and the print ad promoting it was marketing. The lines between the two were clear, and agencies’ creative mastery made it possible for them to build up vast client lists and revenue. That’s changed. When you get an in-app message from SoundCloud highlighting a personalized playlist based on your unique engagement patterns within the app, the integrations between product and marketing are so complete that it’s hard to say which one is driving the experience. Agencies that don’t recognize the significance of this tech-driven merger between the two aren’t going to be able to position themselves effectively to own this new, combined experience—and the dollars that come with it.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6b2133ce40ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b2133ce40ec0\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Acquisition is giving way to a focus on retention and engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"efdf5be7317d\",\"_type\":\"block\",\"children\":[{\"_key\":\"efdf5be7317d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For a long time, most brands looking to invest seriously online—and in the mobile space, in particular—have been so focused on acquisition that they often lose perspective. Acquiring new customers is great, but it’s not an end unto itself, especially when you consider that, on average, \"},{\"_key\":\"efdf5be7317d1\",\"_type\":\"span\",\"marks\":[\"8795bbea0625\"],\"text\":\"93% of the new app users\"},{\"_key\":\"efdf5be7317d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" brands acquire don’t return 30 days after download.\"}],\"markDefs\":[{\"_key\":\"8795bbea0625\",\"_type\":\"link\",\"href\":\"/resources/digits\"}],\"style\":\"normal\"},{\"_key\":\"80b111d5f52f\",\"_type\":\"block\",\"children\":[{\"_key\":\"80b111d5f52f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"If companies get too caught up in the rat race of customer acquisition without putting together a top-flight engagement and retention strategy, they end up just throwing dollars out the window. That’s already happened to a lot of major enterprise brands, and they’re sick of it. Increasingly, they’re starting to realize that an engagement and retention program that gives customers highly relevant, valuable brand experiences—the kind of experiences that keep users coming back—is a lot more important over the long haul than just continuing to try to fill the top of the funnel. Agencies that \"},{\"_key\":\"80b111d5f52f1\",\"_type\":\"span\",\"marks\":[\"2b68eafa6328\"],\"text\":\"think beyond ads\"},{\"_key\":\"80b111d5f52f2\",\"_type\":\"span\",\"marks\":[],\"text\":\" and take a holistic view of the relationship between their clients and those clients’ end users are going to be well-positioned to thrive in today’s increasingly retention-focused world.\"}],\"markDefs\":[{\"_key\":\"2b68eafa6328\",\"_type\":\"link\",\"href\":\"http://www.campaignlive.com/article/cannes-perspectives-message-consumers/1399768\"}],\"style\":\"normal\"},{\"_key\":\"6b5ac3805ead\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b5ac3805ead0\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. There’s no one dominant channel anymore—it’s about getting them to work together\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"463afebccb8a\",\"_type\":\"block\",\"children\":[{\"_key\":\"463afebccb8a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once upon a time, it made sense for agencies to put most of their focus on one particular, dominant channel because that was where the consumers were. Think television, back when it was king, or email more recently.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"320c9aa879d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"320c9aa879d40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Those days are over. \"},{\"_key\":\"320c9aa879d41\",\"_type\":\"span\",\"marks\":[\"cbacf9925840\"],\"text\":\"Email\"},{\"_key\":\"320c9aa879d42\",\"_type\":\"span\",\"marks\":[],\"text\":\" is still a powerful way to reach your clients’ customers, but so are \"},{\"_key\":\"320c9aa879d43\",\"_type\":\"span\",\"marks\":[\"fafde6cde4b0\"],\"text\":\"push notifications\"},{\"_key\":\"320c9aa879d44\",\"_type\":\"span\",\"marks\":[],\"text\":\". And \"},{\"_key\":\"320c9aa879d45\",\"_type\":\"span\",\"marks\":[\"aeae802950e8\"],\"text\":\"web push\"},{\"_key\":\"320c9aa879d46\",\"_type\":\"span\",\"marks\":[],\"text\":\". And \"},{\"_key\":\"320c9aa879d47\",\"_type\":\"span\",\"marks\":[\"08b19caef706\"],\"text\":\"in-browser messages\"},{\"_key\":\"320c9aa879d48\",\"_type\":\"span\",\"marks\":[],\"text\":\". Plus, new channels—from \"},{\"_key\":\"320c9aa879d49\",\"_type\":\"span\",\"marks\":[\"0c140c9012a4\"],\"text\":\"OTT messaging platforms\"},{\"_key\":\"320c9aa879d410\",\"_type\":\"span\",\"marks\":[],\"text\":\" to \"},{\"_key\":\"320c9aa879d411\",\"_type\":\"span\",\"marks\":[\"3999b3c785c0\"],\"text\":\"Alexa notifications\"},{\"_key\":\"320c9aa879d412\",\"_type\":\"span\",\"marks\":[],\"text\":\"—just keep springing up. The key to success isn’t mastering one particular channel; it’s using technology to understand customer preferences and behaviors, creating targeted audience segments based on that data, then delivering each message across multiple outreach channels, making it possible to leverage all those different gateways for each consumer.\"}],\"markDefs\":[{\"_key\":\"cbacf9925840\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-83750\",\"_type\":\"reference\"}},{\"_key\":\"fafde6cde4b0\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-83960\",\"_type\":\"reference\"}},{\"_key\":\"aeae802950e8\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-83300\",\"_type\":\"reference\"}},{\"_key\":\"08b19caef706\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-83685\",\"_type\":\"reference\"}},{\"_key\":\"0c140c9012a4\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-83150\",\"_type\":\"reference\"}},{\"_key\":\"3999b3c785c0\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-82575\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"c666ef781202\",\"_type\":\"block\",\"children\":[{\"_key\":\"c666ef7812020\",\"_type\":\"span\",\"marks\":[],\"text\":\"Some customers prefer emails. Others like emails, but would rather hear about a new sale or a new piece of content via push notification. Agencies that can help brands understand, respect, and act on these preferences can unlock a massive amount of value for their clients—and for themselves.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d7eae1f90827\",\"_type\":\"block\",\"children\":[{\"_key\":\"d7eae1f908270\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. At the end of the day, it’s all about that end user\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"96146c87f901\",\"_type\":\"block\",\"children\":[{\"_key\":\"96146c87f9010\",\"_type\":\"span\",\"marks\":[],\"text\":\"When agencies are looking to focus on understanding and reaching their clients’ customers, a lot of them turn to legacy marketing clouds that pitch themselves as CRM. Now, the term “CRM” has a lot of equity in it—it’s five decades old, represents hundreds of billions of dollars in spending—and there’s no shortage of people beating their chests, saying they’re in the CRM space. But the truth is, most legacy marketing clouds weren’t actually built around the individual end user, the way they claim to be; they’re actually carryovers from enterprise resource planning. And it shows.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"79feda82ce48\",\"_type\":\"block\",\"children\":[{\"_key\":\"79feda82ce480\",\"_type\":\"span\",\"marks\":[],\"text\":\"These technologies struggle to innovate toward new, dynamic channels and they’ve repeatedly shown that they aren’t capable of providing the kinds of millisecond-fast, deeply personalized brand experiences that today’s customer has \"},{\"_key\":\"79feda82ce481\",\"_type\":\"span\",\"marks\":[\"8af51ea42320\"],\"text\":\"come to expect\"},{\"_key\":\"79feda82ce482\",\"_type\":\"span\",\"marks\":[],\"text\":\". Agencies that build their customer engagement strategies on the backs of these kinds of aging technologies are at a major competitive disadvantage. They need tools that put the customer and their unique experiences and needs first, and make it possible to provide those end users with brand experiences that speak to them as individuals. That means using marketing technology that’s built to take full advantage of the real-time data collection, targeting, and personalization that mobile and other emerging technologies make possible.\"}],\"markDefs\":[{\"_key\":\"8af51ea42320\",\"_type\":\"link\",\"href\":\"http://internetretailing.net/2016/06/retailers-risk-alienating-customers-83-expect-personalised-experience/\"}],\"style\":\"normal\"},{\"_key\":\"6b28dd6bcbfc\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b28dd6bcbfc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"dc5b29ab37c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc5b29ab37c70\",\"_type\":\"span\",\"marks\":[],\"text\":\"To survive and thrive in today’s tech-focused world, agencies need to embrace true, customer-focused engagement strategies—and that means having the right tools and tactics at their disposal. If you want to provide your clients with one-to-one customer engagement capabilities in real-time, it’s time to \"},{\"_key\":\"dc5b29ab37c71\",\"_type\":\"span\",\"marks\":[\"ad69cb4ffe94\"],\"text\":\"explore Appboy Accelerator\"},{\"_key\":\"dc5b29ab37c72\",\"_type\":\"span\",\"marks\":[],\"text\":\", Appboy’s enablement program for agencies and consultancies.\"}],\"markDefs\":[{\"_key\":\"ad69cb4ffe94\",\"_type\":\"link\",\"href\":\"https://try.appboy.com/accelerator/\"}],\"style\":\"normal\"},{\"_key\":\"c6e32847efea\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6e32847efea0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more on how \"},{\"_key\":\"c6e32847efea1\",\"_type\":\"span\",\"marks\":[\"3011515c22b9\"],\"text\":\"agencies and consultancies\"},{\"_key\":\"c6e32847efea2\",\"_type\":\"span\",\"marks\":[],\"text\":\" can help their clients respond to today’s fast-changing landscape, \"},{\"_key\":\"c6e32847efea3\",\"_type\":\"span\",\"marks\":[\"d46d847aba87\"],\"text\":\"sign up to receive the inaugural issue\"},{\"_key\":\"c6e32847efea4\",\"_type\":\"span\",\"marks\":[],\"text\":\" of Appboy’s Accelerator magazine.\"}],\"markDefs\":[{\"_key\":\"3011515c22b9\",\"_type\":\"link\",\"href\":\"/industries/agencies\"},{\"_key\":\"d46d847aba87\",\"_type\":\"link\",\"href\":\"http://try.appboy.com/accelerator-magazine/\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/2ef61b79333b2fe65c0a9bd03b3ece2c7a7caa37-2500x1200.png\",\"publishedDate\":\"2017-06-29T12:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2ef61b79333b2fe65c0a9bd03b3ece2c7a7caa37-2500x1200-png\",\"_type\":\"reference\"}},\"pageDescription\":\"We’re less than a week out from Cannes Lions 2017, and the traditional advertising industry is struggling to come to terms with a painful hangoverLearn More \u003e\",\"pageTitle\":\"Avoiding the Cannes Hangover: 4 Trends Too Big to Ignore\",\"slug\":{\"current\":\"cannes-lions-2017-tech-marketing\"}},\"title\":\"Avoiding the Cannes Hangover: 4 Trends Too Big to Ignore\"},{\"_id\":\"imported-craft-83975\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"62de181d270f\",\"_type\":\"block\",\"children\":[{\"_key\":\"62de181d270f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Every winter, world leaders, CEOs, and all manner of prominent international figures (from \"},{\"_key\":\"62de181d270f1\",\"_type\":\"span\",\"marks\":[\"f9384c4a3904\"],\"text\":\"Oprah Winfrey to Tim Berners-Lee\"},{\"_key\":\"62de181d270f2\",\"_type\":\"span\",\"marks\":[],\"text\":\") descend on Davos, Switzerland, to attend the annual meeting of the World Economic Forum (WEF). And while technology and its political, economic, and social impact has long been on the agenda at Davos, the so-called Fourth Industrial Revolution heralded by the rise of mobile and related emerging technologies dominated \"},{\"_key\":\"62de181d270f3\",\"_type\":\"span\",\"marks\":[\"fc29aa0502b9\"],\"text\":\"this year’s meeting\"},{\"_key\":\"62de181d270f4\",\"_type\":\"span\",\"marks\":[],\"text\":\", which ran January 20–23.\"}],\"markDefs\":[{\"_key\":\"f9384c4a3904\",\"_type\":\"link\",\"href\":\"http://www.bbc.com/capital/story/20160115-who-are-the-most-connected-at-davos-2016\"},{\"_key\":\"fc29aa0502b9\",\"_type\":\"link\",\"href\":\"http://www.weforum.org/events/world-economic-forum-annual-meeting-2016/programme\"}],\"style\":\"normal\"},{\"_key\":\"8ca8be3e61fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ca8be3e61fc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While the luminaries at Davos can’t predict the future, the discussions there have a major influence on global priorities for a whole host of nations and brands. Here are three trends highlighted at Davos that marketers should make sure to keep an eye on:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"da68165cd67f\",\"_type\":\"block\",\"children\":[{\"_key\":\"da68165cd67f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. The democratization (and continued spread) of mobile\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"33b7960abcb5\",\"_type\":\"block\",\"children\":[{\"_key\":\"33b7960abcb50\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f9d728e064a\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-fccf2e931c983698a742195f5a904ad92ee8247d-1024x611-jpg\",\"_type\":\"reference\"}},{\"_key\":\"3853debc44a6\",\"_type\":\"block\",\"children\":[{\"_key\":\"3853debc44a60\",\"_type\":\"span\",\"marks\":[],\"text\":\"It can sometimes seem like mobile has no more worlds to conquer. Smartphones and tablets are so popular in developed nations that it can feel shocking to come across someone who \"},{\"_key\":\"3853debc44a61\",\"_type\":\"span\",\"marks\":[\"8159e83363f1\"],\"text\":\"doesn’t own a mobile device\"},{\"_key\":\"3853debc44a62\",\"_type\":\"span\",\"marks\":[],\"text\":\". But while mobile has also made significant inroads in developing economies, there’s still a long way to go: only \"},{\"_key\":\"3853debc44a63\",\"_type\":\"span\",\"marks\":[\"fe224f29909a\"],\"text\":\"51% of the world’s population currently uses mobile devices\"},{\"_key\":\"3853debc44a64\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"8159e83363f1\",\"_type\":\"link\",\"href\":\"http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/\"},{\"_key\":\"fe224f29909a\",\"_type\":\"link\",\"href\":\"http://www.weforum.org/reports/digital-media-and-society-implications-in-a-hyperconnected-era\"}],\"style\":\"normal\"},{\"_key\":\"1408a3e75aff\",\"_type\":\"block\",\"children\":[{\"_key\":\"1408a3e75aff0\",\"_type\":\"span\",\"marks\":[\"c4dfe8dd2ffa\"],\"text\":\"That percentage will likely rise\"},{\"_key\":\"1408a3e75aff1\",\"_type\":\"span\",\"marks\":[],\"text\":\" as mobile devices become cheaper and data networks in emerging economies grow increasingly robust. African nations are expected to see particularly strong growth in the coming years, with Ericsson CEO Hans Vestberg predicting during a Davos panel that the number of mobile phones used in Africa will \"},{\"_key\":\"1408a3e75aff2\",\"_type\":\"span\",\"marks\":[\"fd84e78d0456\"],\"text\":\"increase from 70 million today to more than 700 million by 2021\"},{\"_key\":\"1408a3e75aff3\",\"_type\":\"span\",\"marks\":[],\"text\":\". And because many of those new devices will be purchased by \"},{\"_key\":\"1408a3e75aff4\",\"_type\":\"span\",\"marks\":[\"3ac8009c1f69\"],\"text\":\"people who don’t have landline phones or desktop computers\"},{\"_key\":\"1408a3e75aff5\",\"_type\":\"span\",\"marks\":[],\"text\":\", mobile will be the the first and only digital way for brands to reach them.\"}],\"markDefs\":[{\"_key\":\"c4dfe8dd2ffa\",\"_type\":\"link\",\"href\":\"http://www.pewglobal.org/2014/02/13/emerging-nations-embrace-internet-mobile-technology/\"},{\"_key\":\"fd84e78d0456\",\"_type\":\"link\",\"href\":\"http://www.ibtimes.com/davos-2016-panel-africa-bets-public-private-partnership-model-growth-2274193\"},{\"_key\":\"3ac8009c1f69\",\"_type\":\"link\",\"href\":\"http://www.cnn.com/2012/10/04/tech/mobile/africa-mobile-opinion/\"}],\"style\":\"normal\"},{\"_key\":\"627019977e9c\",\"_type\":\"block\",\"children\":[{\"_key\":\"627019977e9c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While \"},{\"_key\":\"627019977e9c1\",\"_type\":\"span\",\"marks\":[\"9852bf81e105\"],\"text\":\"mobile has been a global phenomenon\"},{\"_key\":\"627019977e9c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" from its early days, the massive growth in smartphone users in developing regions will create a new base of potential customers for mobile-savvy brands. But as marketers work to reach, engage, and eventually monetize this new audience, they’d be wise to pay attention to some of the lessons on display in countries where mobile is already ubiquitous. Publicis Group CRO Laura Desmond notes \"},{\"_key\":\"627019977e9c3\",\"_type\":\"span\",\"marks\":[\"0a03b2429b6d\"],\"text\":\"growing consumer worries about digital security, privacy, and inequality\"},{\"_key\":\"627019977e9c4\",\"_type\":\"span\",\"marks\":[],\"text\":\" and argues that people are increasingly looking to have “their user rights and data protected and are demanding transparency and control. If brands don’t give them that, they risk losing their trust.”\"}],\"markDefs\":[{\"_key\":\"9852bf81e105\",\"_type\":\"link\",\"href\":\"https://blog.appboy.com/be-a-genre-why-flexibility-and-cultural-awareness-are-essential-for-global-brands/\"},{\"_key\":\"0a03b2429b6d\",\"_type\":\"link\",\"href\":\"http://www.wsj.com/articles/outside-voices-davos-importance-to-marketers-grows-in-turbulent-times-1453407649\"}],\"style\":\"normal\"},{\"_key\":\"70395f0ac0b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"70395f0ac0b40\",\"_type\":\"span\",\"marks\":[],\"text\":\"To succeed in this new mobile future, marketers need to make full use of the engagement and retention tools at their disposal to create a brand experience that fits each customer. That means sending \"},{\"_key\":\"70395f0ac0b41\",\"_type\":\"span\",\"marks\":[\"37d4fff2ce44\"],\"text\":\"individually personalized messages\"},{\"_key\":\"70395f0ac0b42\",\"_type\":\"span\",\"marks\":[],\"text\":\" in the \"},{\"_key\":\"70395f0ac0b43\",\"_type\":\"span\",\"marks\":[\"1fdda55dffbd\"],\"text\":\"right language\"},{\"_key\":\"70395f0ac0b44\",\"_type\":\"span\",\"marks\":[],\"text\":\" at \"},{\"_key\":\"70395f0ac0b45\",\"_type\":\"span\",\"marks\":[\"4d0ebca8b0d7\"],\"text\":\"times that customers are most likely to engage\"},{\"_key\":\"70395f0ac0b46\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"70395f0ac0b47\",\"_type\":\"span\",\"marks\":[\"2187cd82dc0d\"],\"text\":\"iterating regularly\"},{\"_key\":\"70395f0ac0b48\",\"_type\":\"span\",\"marks\":[],\"text\":\" to make sure that your brand is \"},{\"_key\":\"70395f0ac0b49\",\"_type\":\"span\",\"marks\":[\"2661063d2a73\"],\"text\":\"building a durable, long-term relationship\"},{\"_key\":\"70395f0ac0b410\",\"_type\":\"span\",\"marks\":[],\"text\":\" with its customers.\"}],\"markDefs\":[{\"_key\":\"37d4fff2ce44\",\"_type\":\"link\",\"href\":\"https://blog.appboy.com/personalization-for-beginners-hi-first_name/\"},{\"_key\":\"1fdda55dffbd\",\"_type\":\"link\",\"href\":\"https://blog.appboy.com/take-your-mobile-marketing-global-with-appboy-internationalization/\"},{\"_key\":\"4d0ebca8b0d7\",\"_type\":\"link\",\"href\":\"https://blog.appboy.com/intelligent-delivery-find-every-customers-optimal-moment/\"},{\"_key\":\"2187cd82dc0d\",\"_type\":\"link\",\"href\":\"https://blog.appboy.com/iterate-test-iterate-retention-lessons-soundcloud/\"},{\"_key\":\"2661063d2a73\",\"_type\":\"link\",\"href\":\"https://blog.appboy.com/to-dominate-the-next-big-thing-build-long-term-customer-relationships/\"}],\"style\":\"normal\"},{\"_key\":\"d76139bd4fc3\",\"_type\":\"block\",\"children\":[{\"_key\":\"d76139bd4fc30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. The rise of the platform economy\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"323747a21205\",\"_type\":\"block\",\"children\":[{\"_key\":\"323747a212050\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"53642da06d3b\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-df7a40537d4fd7512c1e16e5d6eb4c7b7260a396-1024x637-jpg\",\"_type\":\"reference\"}},{\"_key\":\"8d193ea62c3a\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d193ea62c3a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Technology platforms were a major topic at this year’s Davos, with a \"},{\"_key\":\"8d193ea62c3a1\",\"_type\":\"span\",\"marks\":[\"3ebe4e420f2f\"],\"text\":\"session dedicated to examining the impact of the platform economy\"},{\"_key\":\"8d193ea62c3a2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"3ebe4e420f2f\",\"_type\":\"link\",\"href\":\"http://www.weforum.org/events/world-economic-forum-annual-meeting-2016/sessions/a-new-platform-for-the-digital-economy\"}],\"style\":\"normal\"},{\"_key\":\"d2bb9d561bb7\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2bb9d561bb70\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are platforms? In essence, platforms are technologies that support today’s digital world and allow third-party brands to use them. They include the iOS and Android mobile operating systems that allow people to access and use an endless number of apps and mobile web sites, as well as cloud computing services like Amazon Cloud Services and Microsoft Azure that power so much of our modern digital infrastructure.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ef24373f0114\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef24373f01140\",\"_type\":\"span\",\"marks\":[],\"text\":\"Companies involved in the platform economy have a \"},{\"_key\":\"ef24373f01141\",\"_type\":\"span\",\"marks\":[\"649172e336f5\"],\"text\":\"total market value of over $4.3 trillion\"},{\"_key\":\"ef24373f01142\",\"_type\":\"span\",\"marks\":[],\"text\":\" and while their rise has been instrumental in supporting mobile’s massive growth, the ongoing platformization of technology has led to a major consolidation in power and wealth among a comparatively \"},{\"_key\":\"ef24373f01143\",\"_type\":\"span\",\"marks\":[\"47c5e5ef43ba\"],\"text\":\"small number of companies\"},{\"_key\":\"ef24373f01144\",\"_type\":\"span\",\"marks\":[],\"text\":\". That’s raised concerns that the companies that control these platforms will have a natural advantage as technology progresses, potentially limiting other brands’ ability to compete with them directly.\"}],\"markDefs\":[{\"_key\":\"649172e336f5\",\"_type\":\"link\",\"href\":\"http://www.itwire.com/it-industry-news/market/71077-platform-companies-grow-to-a-us43-trillion-industry\"},{\"_key\":\"47c5e5ef43ba\",\"_type\":\"link\",\"href\":\"http://www.nytimes.com/2016/01/21/technology/techs-frightful-5-will-dominate-digital-life-for-foreseeable-future.html\"}],\"style\":\"normal\"},{\"_key\":\"15e5513aa28b\",\"_type\":\"block\",\"children\":[{\"_key\":\"15e5513aa28b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands without a major technology platform of their own need to start thinking about how to engage with this shifting terrain. Today’s marketers have a couple of options when it comes to leveraging platforms to engage their customers:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b51e6b94c08e\",\"_type\":\"block\",\"children\":[{\"_key\":\"b51e6b94c08e0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Layer your brand’s presence on top of an a device’s primary platform like iOS or Android\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"fbafc8581812\",\"_type\":\"block\",\"children\":[{\"_key\":\"fbafc85818120\",\"_type\":\"span\",\"marks\":[],\"text\":\"A lot of brands are already doing exactly that by investing in iOS and Android mobile apps to take advantage of the mobile app stores and platforms offered by Apple and Google. However, the way that most people engage with mobile apps can make this approach difficult to pull off successfully—80% of users’ time is \"},{\"_key\":\"fbafc85818121\",\"_type\":\"span\",\"marks\":[\"52fbaacdb360\"],\"text\":\"spent on their top three apps\"},{\"_key\":\"fbafc85818122\",\"_type\":\"span\",\"marks\":[],\"text\":\". To make this investment in a mobile app worthwhile, brands need to use push notifications, \"},{\"_key\":\"fbafc85818123\",\"_type\":\"span\",\"marks\":[\"b27f1cf166d5\"],\"text\":\"in-app messages\"},{\"_key\":\"fbafc85818124\",\"_type\":\"span\",\"marks\":[],\"text\":\", and other messaging channels to keep their customers \"},{\"_key\":\"fbafc85818125\",\"_type\":\"span\",\"marks\":[\"d7da6fc1a5be\"],\"text\":\"consistently engaged\"},{\"_key\":\"fbafc85818126\",\"_type\":\"span\",\"marks\":[],\"text\":\"; otherwise, they risk \"},{\"_key\":\"fbafc85818127\",\"_type\":\"span\",\"marks\":[\"9317ae6faa9c\"],\"text\":\"significant audience attrition\"},{\"_key\":\"fbafc85818128\",\"_type\":\"span\",\"marks\":[],\"text\":\" on these platforms that can undermine their entire marketing strategy.\"}],\"markDefs\":[{\"_key\":\"52fbaacdb360\",\"_type\":\"link\",\"href\":\"http://marketingland.com/apps-eat-digital-media-time-with-top-3-capturing-80-percent-143555\"},{\"_key\":\"b27f1cf166d5\",\"_type\":\"link\",\"href\":\"https://blog.appboy.com/three-big-things-that-in-app-messages-can-do-for-you/\"},{\"_key\":\"d7da6fc1a5be\",\"_type\":\"link\",\"href\":\"https://blog.appboy.com/how-to-inspire-consistent-engagement-and-boost-retention-too/\"},{\"_key\":\"9317ae6faa9c\",\"_type\":\"link\",\"href\":\"http://andrewchen.co/new-data-shows-why-losing-80-of-your-mobile-users-is-normal-and-that-the-best-apps-do-much-better/\"}],\"style\":\"normal\"},{\"_key\":\"744fc713aec2\",\"_type\":\"block\",\"children\":[{\"_key\":\"744fc713aec20\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Take advantage of secondary platforms like Facebook and Uber to reach customers\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"851a9fcd419f\",\"_type\":\"block\",\"children\":[{\"_key\":\"851a9fcd419f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Some brands with especially popular iOS and Android apps have taken advantage of their significant audiences on mobile to create a second-level platform that sits on top of the mobile platforms controlled by Apple and Google.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9c4ee0d351fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c4ee0d351fc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Consider Facebook. While Facebook is only reachable on mobile if you have a device that makes use of a mobile platform like iOS or Android, the Facebook app has essentially become a secondary platform built on top of those mobile operating systems. Facebook \"},{\"_key\":\"9c4ee0d351fc1\",\"_type\":\"span\",\"marks\":[\"cd6fc01ae447\"],\"text\":\"allows other brands controlled access\"},{\"_key\":\"9c4ee0d351fc2\",\"_type\":\"span\",\"marks\":[],\"text\":\" to that platform (and to the platform built around its \"},{\"_key\":\"9c4ee0d351fc3\",\"_type\":\"span\",\"marks\":[\"debda26e5552\"],\"text\":\"Facebook Messenger app\"},{\"_key\":\"9c4ee0d351fc4\",\"_type\":\"span\",\"marks\":[],\"text\":\") and with its audience of users. That gives the company significant power over how the platform is used by third-parties that’s similar to the control Apple and Google have over the App Store and Google Play, respectively.\"}],\"markDefs\":[{\"_key\":\"cd6fc01ae447\",\"_type\":\"link\",\"href\":\"https://blog.appboy.com/chatbots-facebook-messenger-f8/\"},{\"_key\":\"debda26e5552\",\"_type\":\"link\",\"href\":\"http://techcrunch.com/2015/03/19/facebook-messenger-platform/\"}],\"style\":\"normal\"},{\"_key\":\"dc7b3f68f56c\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc7b3f68f56c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While Facebook’s \"},{\"_key\":\"dc7b3f68f56c1\",\"_type\":\"span\",\"marks\":[\"593095ff0a8f\"],\"text\":\"major popularity on mobile\"},{\"_key\":\"dc7b3f68f56c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" makes its secondary platform especially valuable, it’s far from the only brand to take this approach. \"},{\"_key\":\"dc7b3f68f56c3\",\"_type\":\"span\",\"marks\":[\"43002399575b\"],\"text\":\"Uber\"},{\"_key\":\"dc7b3f68f56c4\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"dc7b3f68f56c5\",\"_type\":\"span\",\"marks\":[\"48ef4bf358b0\"],\"text\":\"Slack\"},{\"_key\":\"dc7b3f68f56c6\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"dc7b3f68f56c7\",\"_type\":\"span\",\"marks\":[\"bf5494a0f446\"],\"text\":\"Box\"},{\"_key\":\"dc7b3f68f56c8\",\"_type\":\"span\",\"marks\":[],\"text\":\" are among the companies using similar tactics. Partnering with a secondary platform can give your brand the opportunity to piggyback on their established user base to grow your audience and reach the customers you already have in new ways. But it can also mean paying fees or accepting restrictions set by the brand that controls the platform. Do your homework before getting involved with a second-level platform to make sure that the value proposition makes sense for your brand.\"}],\"markDefs\":[{\"_key\":\"593095ff0a8f\",\"_type\":\"link\",\"href\":\"http://fortune.com/2015/09/04/facebook-smartphone-app/\"},{\"_key\":\"43002399575b\",\"_type\":\"link\",\"href\":\"http://venturebeat.com/2015/12/30/uber-bets-its-api-will-transform-the-way-we-ride-in-2016/\"},{\"_key\":\"48ef4bf358b0\",\"_type\":\"link\",\"href\":\"http://slackhq.com/post/134878632730/launch-platform\"},{\"_key\":\"bf5494a0f446\",\"_type\":\"link\",\"href\":\"https://www.box.com/blog/box-platform-ga/\"}],\"style\":\"normal\"},{\"_key\":\"2a85ba305589\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a85ba3055890\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Emerging technologies building on top of today’s mobile landscape\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"5bf97af038be\",\"_type\":\"block\",\"children\":[{\"_key\":\"5bf97af038be0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc951a7b9903\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-4a8913fb5ef3c596694f3037a15bd366f90956d0-1024x583-jpg\",\"_type\":\"reference\"}},{\"_key\":\"b40dc33893db\",\"_type\":\"block\",\"children\":[{\"_key\":\"b40dc33893db0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Much of the discussion at this year’s WEF meeting centered around emerging tech and its potential to fundamentally reshape the world economy and consumers’ lives. \"},{\"_key\":\"b40dc33893db1\",\"_type\":\"span\",\"marks\":[\"20b7403fc738\"],\"text\":\"Solar-powered drones\"},{\"_key\":\"b40dc33893db2\",\"_type\":\"span\",\"marks\":[],\"text\":\". \"},{\"_key\":\"b40dc33893db3\",\"_type\":\"span\",\"marks\":[\"82258b26d5d6\"],\"text\":\"Virtual reality\"},{\"_key\":\"b40dc33893db4\",\"_type\":\"span\",\"marks\":[],\"text\":\". \"},{\"_key\":\"b40dc33893db5\",\"_type\":\"span\",\"marks\":[\"34ae2961475f\"],\"text\":\"Implantable devices\"},{\"_key\":\"b40dc33893db6\",\"_type\":\"span\",\"marks\":[],\"text\":\". \"},{\"_key\":\"b40dc33893db7\",\"_type\":\"span\",\"marks\":[\"296d1773b694\"],\"text\":\"Autonomous vehicles\"},{\"_key\":\"b40dc33893db8\",\"_type\":\"span\",\"marks\":[],\"text\":\". The rise of \"},{\"_key\":\"b40dc33893db9\",\"_type\":\"span\",\"marks\":[\"de27c5465020\"],\"text\":\"artificial intelligence\"},{\"_key\":\"b40dc33893db10\",\"_type\":\"span\",\"marks\":[],\"text\":\". All these technologies—and more!—are coming into view, some faster than others, and the future they suggest is one that’s \"},{\"_key\":\"b40dc33893db11\",\"_type\":\"span\",\"marks\":[\"99fed98067bc\"],\"text\":\"more connected, data-driven, and complex\"},{\"_key\":\"b40dc33893db12\",\"_type\":\"span\",\"marks\":[],\"text\":\" than the world we’re currently living in. The question isn’t whether they’ll have an impact on how brands reach and engage customers; the question is what that impact will look like.\"}],\"markDefs\":[{\"_key\":\"20b7403fc738\",\"_type\":\"link\",\"href\":\"http://www.usatoday.com/story/tech/2016/01/20/drones-next-for-solar-impulse-pilots/79048158/\"},{\"_key\":\"82258b26d5d6\",\"_type\":\"link\",\"href\":\"http://techcrunch.com/2015/01/23/un-launches-powerful-oculus-virtual-reality-film-following-syrian-refugee-girl/\"},{\"_key\":\"34ae2961475f\",\"_type\":\"link\",\"href\":\"http://www.cnet.com/news/the-mobile-phone-of-the-future-will-be-implanted-in-your-head/\"},{\"_key\":\"296d1773b694\",\"_type\":\"link\",\"href\":\"http://www.nytimes.com/2016/01/22/business/dealbook/davos-self-driving-cars-may-get-here-before-were-ready.html?_r=0\"},{\"_key\":\"de27c5465020\",\"_type\":\"link\",\"href\":\"http://video.ft.com/4712786256001/Davos-2016-the-rise-of-AI/Companies\"},{\"_key\":\"99fed98067bc\",\"_type\":\"link\",\"href\":\"http://www.weforum.org/reports/digital-media-and-society-implications-in-a-hyperconnected-era\"}],\"style\":\"normal\"},{\"_key\":\"d5a8fd600508\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5a8fd6005080\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s important to be \"},{\"_key\":\"d5a8fd6005081\",\"_type\":\"span\",\"marks\":[\"4948b9114caa\"],\"text\":\"aware of the latest technologies, their potential and risks\"},{\"_key\":\"d5a8fd6005082\",\"_type\":\"span\",\"marks\":[],\"text\":\", in order to plan effectively for a shifting business landscape. But that’s not enough.\"}],\"markDefs\":[{\"_key\":\"4948b9114caa\",\"_type\":\"link\",\"href\":\"https://blog.appboy.com/ces-2016-smelly-alarm-clock-future-marketing/\"}],\"style\":\"normal\"},{\"_key\":\"679b6d56245c\",\"_type\":\"block\",\"children\":[{\"_key\":\"679b6d56245c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While now is not the time, for instance, to start building out virtual reality marketing campaigns—the technology is too new and available to too few consumers to make the effort worthwhile—it is exactly the right time to make sure that your brand has a rock-solid mobile strategy. Most of these new technologies will interface in some way with mobile and brands that are still struggling to establish a mobile identity and approach when virtual reality and other potentially game-changing technologies come to fruition are going to \"},{\"_key\":\"679b6d56245c1\",\"_type\":\"span\",\"marks\":[\"fc8773aa1008\"],\"text\":\"end up falling even further behind\"},{\"_key\":\"679b6d56245c2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"fc8773aa1008\",\"_type\":\"link\",\"href\":\"https://blog.appboy.com/to-dominate-the-next-big-thing-build-long-term-customer-relationships/\"}],\"style\":\"normal\"},{\"_key\":\"4e23ae9e70c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e23ae9e70c90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Don’t let it happen to you.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/443b241d884602b1c7cee723f6d9cc54c3264e53-2500x1200.jpg\",\"publishedDate\":\"2016-01-26T14:00:00-05:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-443b241d884602b1c7cee723f6d9cc54c3264e53-2500x1200-jpg\",\"_type\":\"reference\"}},\"pageDescription\":\"Every winter, world leaders, CEOs, and all manner of prominent international figures (from Oprah Winfrey to Tim Berners-Lee) descend on Davos, Switzerland, to attend theLearn More \u003e\",\"pageTitle\":\"The Future of the Mobile Economy: 3 Big Trends from Davos\",\"slug\":{\"current\":\"the-future-of-the-mobile-economy-3-big-trends-from-davos\"}},\"title\":\"The Future of the Mobile Economy: 3 Big Trends from Davos\"}]}]}],[\"$\",\"section\",null,{\"className\":\"supergraphic-4 relative overflow-hidden contain-layout\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[[\"$\",\"$L37\",null,{\"switchbackData\":{\"logo\":{\"source\":\"/images/dummy-images/logo1.png\",\"alt\":\"logo\",\"width\":144,\"height\":45},\"headingKey\":\"partnerSwitchHeading\",\"contentKeys\":[\"partnerSwitchContent1\",\"partnerSwitchContent2\",\"partnerSwitchContent3\"],\"background\":\"bg-white\"},\"locale\":\"en-us\"}],[\"$\",\"div\",null,{\"className\":\"container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"container flex w-full flex-col justify-between gap-8\",\"children\":[[\"$\",\"h4\",null,{\"children\":\"Join our open technology ecosystem\"}],[\"$\",\"p\",null,{\"children\":\"Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.\"}],[\"$\",\"$L2f\",null,{\"label\":\"Become a Technology Partner\",\"variant\":\"primary\",\"href\":\"/partners/become-a-braze-technology-partner\",\"className\":\"h-[44px]\"}]]}],[\"$\",\"div\",\"1\",{\"className\":\"container flex w-full flex-col justify-between gap-8\",\"children\":[[\"$\",\"h4\",null,{\"children\":\"Join our global services network\"}],[\"$\",\"p\",null,{\"children\":\"Agencies, consultants, and systems integrators build robust service offerings with Braze.\"}],[\"$\",\"$L2f\",null,{\"label\":\"Become a Delivery Partner\",\"variant\":\"primary\",\"href\":\"/partners/become-a-braze-solutions-partner\",\"className\":\"h-[44px]\"}]]}]]}]]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-center py-16 lg:py-24\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col gap-12 items-center\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex max-w-[768px] flex-col items-center gap-5 text-center\",\"children\":[[\"$\",\"h2\",null,{\"id\":\"its-time-to-be-a-better-marketer\",\"className\":\"mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"3e4a71e218cd0\",{\"className\":\"\",\"children\":\"It's time to be a better marketer\"}]]}]]}],\"$undefined\"]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center\",\"children\":[[[\"$\",\"$L2f\",\"cpanel-cta-1\",{\"label\":\"Get Started\",\"variant\":\"white-button\",\"size\":\"xl\",\"href\":\"/get-started\"}],[\"$\",\"$L2f\",\"cpanel-cta-2\",{\"label\":\"See How Braze Works\",\"variant\":\"white-ghost-link\",\"size\":\"xl\",\"href\":\"/product\"}]],\"$undefined\"]}]]}]}]}],false]}]]}]\n"])</script><script>self.__next_f.push([1,"19:[[\"$\",\"meta\",\"0\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1\"}],[\"$\",\"meta\",\"1\",{\"charSet\":\"utf-8\"}],[\"$\",\"title\",\"2\",{\"children\":\"Publicis\"}],[\"$\",\"meta\",\"3\",{\"name\":\"description\",\"content\":\"Publicis is a global, full-service advertising agency which operates in over 100 countries around the world. At Publicis, we orchestrate experiences across the entire customer journey. We leverage human insight, the world’s best data, empathetic creativity, and world-class technology to drive results and forge more meaningful interactions between your organization and your customers. We call these Connections Designed to Matter.\"}],[\"$\",\"meta\",\"4\",{\"name\":\"robots\",\"content\":\"index, follow\"}],[\"$\",\"link\",\"5\",{\"rel\":\"canonical\",\"href\":\"https://www.braze.com/partners/solutions-partners/publicis\"}],[\"$\",\"link\",\"6\",{\"rel\":\"alternate\",\"hrefLang\":\"fr\",\"href\":\"https://www.braze.com/fr/partners/solutions-partners/publicis\"}],[\"$\",\"link\",\"7\",{\"rel\":\"alternate\",\"hrefLang\":\"en-us\",\"href\":\"https://www.braze.com/partners/solutions-partners/publicis\"}],[\"$\",\"link\",\"8\",{\"rel\":\"alternate\",\"hrefLang\":\"x-default\",\"href\":\"https://www.braze.com/partners/solutions-partners/publicis\"}],[\"$\",\"meta\",\"9\",{\"property\":\"og:title\",\"content\":\"Publicis\"}],[\"$\",\"meta\",\"10\",{\"property\":\"og:description\",\"content\":\"Publicis is a global, full-service advertising agency which operates in over 100 countries around the world. At Publicis, we orchestrate experiences across the entire customer journey. We leverage human insight, the world’s best data, empathetic creativity, and world-class technology to drive results and forge more meaningful interactions between your organization and your customers. We call these Connections Designed to Matter.\"}],[\"$\",\"meta\",\"11\",{\"property\":\"og:url\",\"content\":\"https://www.braze.com/partners/solutions-partners/publicis\"}],[\"$\",\"meta\",\"12\",{\"property\":\"og:image\",\"content\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/2022965bfdb318342cc9227ec4c8e88a5b35635e-2400x1256.png\"}],[\"$\",\"meta\",\"13\",{\"name\":\"twitter:card\",\"content\":\"summary_large_image\"}],[\"$\",\"meta\",\"14\",{\"name\":\"twitter:title\",\"content\":\"Publicis\"}],[\"$\",\"meta\",\"15\",{\"name\":\"twitter:description\",\"content\":\"Publicis is a global, full-service advertising agency which operates in over 100 countries around the world. At Publicis, we orchestrate experiences across the entire customer journey. We leverage human insight, the world’s best data, empathetic creativity, and world-class technology to drive results and forge more meaningful interactions between your organization and your customers. We call these Connections Designed to Matter.\"}],[\"$\",\"meta\",\"16\",{\"name\":\"twitter:image\",\"content\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/2022965bfdb318342cc9227ec4c8e88a5b35635e-2400x1256.png\"}],[\"$\",\"meta\",\"17\",{\"name\":\"next-size-adjust\"}]]\n"])</script><script>self.__next_f.push([1,"b:null\n"])</script></body></html>