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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="CJ OliveNetworks" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe93cf6ae5d0f7a7b94aa6e77ba0eb6e6e6de2c53-1780x523.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe93cf6ae5d0f7a7b94aa6e77ba0eb6e6e6de2c53-1780x523.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe93cf6ae5d0f7a7b94aa6e77ba0eb6e6e6de2c53-1780x523.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">CJ OliveNetworks</h2><div class="flex flex-row gap-2"><svg width="24" height="24" role="img" aria-label="marker-pin-04"><use href="/icons/sprites.svg#marker-pin-04"></use></svg><p class="max-w-screen-md">South Korea</p></div><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=solutions&region=APAC">APAC</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a href="https://maxonomy.net/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Solutions</span></div><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Region</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">APAC</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is CJ OliveNetworks?</h3><div class="flex flex-col gap-6"><p>Team MAXONOMY is a data marketing expert group of CJ OliveNetworks and an official partner of Braze and Amplitude. 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class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="JOBKOREA Boosts Engagement With Liquid Personalization" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6390ef09229dd1b1fd349a09e9de52744b723fb4-2400x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6390ef09229dd1b1fd349a09e9de52744b723fb4-2400x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6390ef09229dd1b1fd349a09e9de52744b723fb4-2400x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Case Study</span><span class="text-sm font-bold text-gray-500">3<!-- --> min read</span></div><h4 class="text-display-xs font-bold">JOBKOREA Boosts Engagement With Liquid Personalization</h4><span class="text-sm font-bold text-gray-500">September 18, 2024</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:7.6923076923076925%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Yellow Balloon Tour Turns Fragmented Campaigns Into Cohesive, Revenue-Driving Experiences" href="/customers/yellow-balloon-tour-case-study"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Yellow Balloon Tour Turns Fragmented Campaigns Into Cohesive, Revenue-Driving Experiences" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8a28754cf2bd584cf6ec6d511a52825d05bebd2d-2560x1600.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8a28754cf2bd584cf6ec6d511a52825d05bebd2d-2560x1600.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8a28754cf2bd584cf6ec6d511a52825d05bebd2d-2560x1600.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Case Study</span><span class="text-sm font-bold text-gray-500">3<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Yellow Balloon Tour Turns Fragmented Campaigns Into Cohesive, Revenue-Driving Experiences</h4><span class="text-sm font-bold text-gray-500">March 11, 2025</span></div></div></a></div></div><div data-index="8" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:7.6923076923076925%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="K Car Drives More Successful Customer Journeys and Boosts MAU by 30% With Segmentation" href="/customers/k-car-case-study"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="K Car Drives More Successful Customer Journeys and Boosts MAU by 30% With Segmentation" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F515147f1c223b84b36514159c167ae2180e7b187-1900x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F515147f1c223b84b36514159c167ae2180e7b187-1900x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F515147f1c223b84b36514159c167ae2180e7b187-1900x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Case Study</span><span class="text-sm font-bold text-gray-500">3<!-- --> min read</span></div><h4 class="text-display-xs font-bold">K Car Drives More Successful Customer Journeys and Boosts MAU by 30% With Segmentation</h4><span class="text-sm font-bold text-gray-500">July 29, 2021</span></div></div></a></div></div><div data-index="9" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:7.6923076923076925%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Jewelry App amondz Drives 20% More Conversions With Push Notifications and In-App Messages" href="/customers/amondz-case-study"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Jewelry App amondz Drives 20% More Conversions With Push Notifications and In-App Messages" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbf94c1d353f3da39c6c730bf5f21fab1f4d67a77-1200x1200.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbf94c1d353f3da39c6c730bf5f21fab1f4d67a77-1200x1200.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbf94c1d353f3da39c6c730bf5f21fab1f4d67a77-1200x1200.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Case Study</span><span class="text-sm font-bold text-gray-500">4<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Jewelry App amondz Drives 20% More Conversions With Push Notifications and In-App Messages</h4><span class="text-sm font-bold text-gray-500">March 16, 2022</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li><li class=""><button>5</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" 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class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mobile App Messaging" href="/product/mobile-app-messaging">Mobile App Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Web Messaging" href="/product/web-messaging">Web Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="SMS/RCS" href="/product/sms">SMS/RCS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media Audience Sync" href="/product/audience-sync">Media Audience Sync</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" 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Specifically, they began using \"},{\"_key\":\"b1e1f5b09cf6\",\"_type\":\"span\",\"marks\":[\"45f927124544\"],\"text\":\"Braze Connected Content\"},{\"_key\":\"198a84749d0f\",\"_type\":\"span\",\"marks\":[],\"text\":\" in most of their campaigns in order to dynamically personalize messages in real time.\"}],\"markDefs\":[{\"_key\":\"45f927124544\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-connected-content\"}],\"style\":\"normal\"},{\"_key\":\"0e04a45ccfa2\",\"_type\":\"block\",\"children\":[{\"_key\":\"3fedb0a1fdad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Next, they focused on creating a campaign to notify job seekers by email when a new review or interview was posted for a company they follow. 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For instance, the company used the Braze platform's cross-channel capabilities to introduce the concept of review summaries—a new feature—to users and test its perceived value. This allowed them to analyze related engagement data (e.g. view rates, retention) to determine what was resonating and optimize the feature accordingly. This ongoing cycle of experimentation \u003e validation \u003e refinement not only helped the team use their limited time and resources more efficiently, it also helped power sustainable, data-driven growth.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8d29331ba50d\",\"_ref\":\"1c4b0536-a63e-4ba3-a5c3-fa6db8dd2265\",\"_type\":\"testimonialReference\"},{\"_key\":\"9e18ce6edf49\",\"_type\":\"block\",\"children\":[{\"_key\":\"d154681470e9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Results: Less time spent on processes, more effective campaigns\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9283b1d3a661\",\"_type\":\"block\",\"children\":[{\"_key\":\"ddc7021f18a8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jobplanet saw significant improvements in campaign execution and testing, which have become far more effective and efficient. This transformation has not only enhanced the productivity of marketers but has also positively impacted developers, designers, and other team members, fostering a collaborative and happy work environment. This approach has also enabled the company to gain deeper insights into the needs and preferences of both individual and corporate members, ultimately driving more tailored and impactful engagement strategies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bc3b6c575801\",\"_type\":\"block\",\"children\":[{\"_key\":\"093f22d0c6b4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Next steps\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d0c6166446e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f431c7516a2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jobplanet has recently begun leveraging AI-based technologies to help users discover new opportunities, with the goal of expanding these efforts with features like AI-generated review summaries. In the future, they will be using Braze to roll out new features, including revamping their Career Center to provide personalized salary info and AI-powered company review summaries.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/e39f97fad0b364e317cfd0dfdacc0eed21b92af0-3840x2160.png\",\"publishedDate\":\"2025-06-16T18:00:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-58c1cc818bc740a6c8804a1b603202b17bc9b061-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Using Braze, Jobplanet built a business growth flywheel framework to test and improve their marketing efforts. \",\"pageTitle\":\"Jobplanet personalizes marketing in real-time to drive business growth\",\"slug\":{\"_type\":\"slug\",\"current\":\"jobplanet-case-study\"}},\"title\":\"How Jobplanet personalizes marketing in real-time to drive business growth\"},{\"_id\":\"5eb71723-ba3f-4f92-bdfd-63b71bad74ba\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"700db75c51b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"381b469610400\",\"_type\":\"span\",\"marks\":[],\"text\":\"JOBKOREA is South Korea's premier career recruitment platform, offering real-time job postings, customized job information, instant application processes, resume and profile registration, company reviews, and salary information. With over 24 million individual members, an impressive mobile app audience, and 2.52 million resume registrations, JOBKOREA is fulfilling their mission to connect people with job opportunities.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"109576c17ccf\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0583ac11ddf\",\"_type\":\"span\",\"marks\":[],\"text\":\"JOBKOREA's \"},{\"_key\":\"b0265aec61a41\",\"_type\":\"span\",\"marks\":[\"9a47d661cefd\"],\"text\":\"customer engagement\"},{\"_key\":\"b0265aec61a42\",\"_type\":\"span\",\"marks\":[],\"text\":\" strategy centers on delivering personalized and relevant content to its users. Recognizing the importance of tailored messaging, JOBKOREA aims to enhance the end-user experience and engagement through strategic, data-driven campaigns.\"}],\"markDefs\":[{\"_key\":\"9a47d661cefd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-engagement-guide\"}],\"style\":\"normal\"},{\"_key\":\"1dfd11a6f67e\",\"_type\":\"block\",\"children\":[{\"_key\":\"53bd215eba270\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Campaign Success With Braze\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9d75122e06dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"dafc2c37d28e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before adopting Braze as a customer engagement platform, JOBKOREA had to rely heavily on working with her team's developer for sending push notifications, which was was a tedious process.. The marketing team also had limited performance metrics and no ability to personalize campaigns and messages. Their previous system primarily supported push notifications; it provided essential impressions and click data, but no detailed insights into user behavior and conversions. This made campaigns less efficient and time-consuming to set up and evaluate.\\n\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fdd962297883\",\"_type\":\"richImage\",\"alt\":\"a phone screen with 11:03 on it\",\"asset\":{\"_ref\":\"image-6390ef09229dd1b1fd349a09e9de52744b723fb4-2400x1080-png\",\"_type\":\"reference\"}},{\"_key\":\"ba8eff487d7e\",\"_type\":\"block\",\"children\":[{\"_key\":\"996483a6a1180\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Here’s how they did it:\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"dc49e9a09e64\",\"_type\":\"block\",\"children\":[{\"_key\":\"ccf1fca2f2ba0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Segmentation and Targeting: \"},{\"_key\":\"ccf1fca2f2ba1\",\"_type\":\"span\",\"marks\":[],\"text\":\"The team utilized the Braze platform’s event-driven campaign setup to create \"},{\"_key\":\"ccf1fca2f2ba2\",\"_type\":\"span\",\"marks\":[\"b22b77cf99b8\"],\"text\":\"dynamic segments\"},{\"_key\":\"ccf1fca2f2ba3\",\"_type\":\"span\",\"marks\":[],\"text\":\" based on user behavior and \"},{\"_key\":\"ccf1fca2f2ba4\",\"_type\":\"span\",\"marks\":[\"0e41eeae05b2\"],\"text\":\"custom attributes\"},{\"_key\":\"ccf1fca2f2ba5\",\"_type\":\"span\",\"marks\":[],\"text\":\". They also specifically targeted users without resumes, personalizing messages based on subscription duration\"}],\"markDefs\":[{\"_key\":\"b22b77cf99b8\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/videos/whats-dynamic-segmentation-anyway\"},{\"_key\":\"0e41eeae05b2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_events\"}],\"style\":\"normal\"},{\"_key\":\"ecba9a1f690d\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc5090d6045d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Personalized Messaging:\"},{\"_key\":\"bc5090d6045d1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Using \"},{\"_key\":\"bc5090d6045d2\",\"_type\":\"span\",\"marks\":[\"dee380d2aaf5\"],\"text\":\"Liquid\"},{\"_key\":\"bc5090d6045d3\",\"_type\":\"span\",\"marks\":[],\"text\":\" personalization, JOBKOREA customized messages —like \\\"For the first ten days of joining JOBKOREA, competitors are getting higher salaries!\\\"—to motivate new users to complete their resume registrations. They also sent real-time updates and dynamic adjustments based on user data\"}],\"markDefs\":[{\"_key\":\"dee380d2aaf5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/liquid/using_liquid\"}],\"style\":\"normal\"},{\"_key\":\"4e78ffd43b57\",\"_type\":\"block\",\"children\":[{\"_key\":\"21e92f6fc58d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Automated A/B Testing:\"},{\"_key\":\"21e92f6fc58d1\",\"_type\":\"span\",\"marks\":[],\"text\":\" They conducted extensive \"},{\"_key\":\"21e92f6fc58d2\",\"_type\":\"span\",\"marks\":[\"0a90639a1d8b\"],\"text\":\"A/B testing\"},{\"_key\":\"21e92f6fc58d3\",\"_type\":\"span\",\"marks\":[],\"text\":\" on message variations, including colors, and creative elements as well as analyzed \"},{\"_key\":\"21e92f6fc58d4\",\"_type\":\"span\",\"marks\":[\"c7cfa60fe517\"],\"text\":\"performance metrics\"},{\"_key\":\"21e92f6fc58d5\",\"_type\":\"span\",\"marks\":[],\"text\":\" directly within Braze to identify and apply the most effective configurations.\"}],\"markDefs\":[{\"_key\":\"0a90639a1d8b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/testing/multivariant_testing\"},{\"_key\":\"c7cfa60fe517\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/reporting-analytics\"}],\"style\":\"normal\"},{\"_key\":\"616e535d30b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"859dd8362d780\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. 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