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py-6 xl:py-[10px]" href="/ko/value-of-braze">Braze를 선택해야 하는 이유</a></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">제품<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown---" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown---"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 mb-4" href="/ko/product/overview"><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze 플랫폼 개요</span><span class="text-sm font-normal text-gray-600">모든 데이터, 채널, 오케스트레이션 요구 사항을 한 곳에서 확인</span><span class="inline-flex items-center gap-1 font-bold text-sm text-purple-700 mt-3">플랫폼 보기<!-- --> <div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-right" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/brazeai"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-brandingPurpleOrange rounded-full"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAl™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">업데이트</span></span><span class="text-sm font-normal text-gray-600">Braze 플랫폼 전반의 기능에 BrazeAI™가 어떻게 내장되는지 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/braze-data-platform"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze 데이터 플랫폼</span><span class="text-sm font-normal text-gray-600">데이터 통합, 활성화 및 배포</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="grid-01"><use href="/icons/sprites.svg#grid-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">크로스채널</span><span class="text-sm font-normal text-gray-600">한 곳에서 모든 메시지 발송</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">주요 기능</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/ko/product/brazeai-decisioning-studio"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="route"><use href="/icons/sprites.svg#route"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI Decisioning Studio™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">새로운</span></span><span class="text-sm font-normal text-gray-600">대규모로 1:1 개인화 제공</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/product/journey-orchestration"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="skew"><use href="/icons/sprites.svg#skew"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">여정 오케스트레이션</span><span class="text-sm font-normal text-gray-600">다단계 크로스채널 경험 구축</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/product/ai-agents"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cube-02"><use href="/icons/sprites.svg#cube-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI™ Agents<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">새로운</span></span><span class="text-sm font-normal text-gray-600">상시 대기 중인 AI 에이전트로 더욱 스마트한 참여 확장</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">보고 및 분석</span><span class="text-sm font-normal text-gray-600">성능/성과 분석 및 인사이트 발굴</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">추천 채널</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ko/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">이메일</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">모바일 앱 메시징</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">웹 메시징</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">모든 채널 보기</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">작동 방식</span><p class="font-normal text-gray-600 text-sm">수직 통합된 기술 스택을 분석합니다.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/ko/product">자세히 알아보기</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">솔루션<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">업종</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">소매 및 이커머스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">금융 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">여행 및 숙박</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">미디어 및 엔터테인먼트</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">게임</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">온디맨드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">QSR</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">다음을 위한 Braze</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ko/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">엔지니어링</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use href="/icons/sprites.svg#users-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">스타트업 (EN)</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/ko/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee in front of a laptop with the words customer engagement review behind her" loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2025 글로벌 고객 참여 리뷰</span><span class="text-md font-normal text-gray-600">제5차 글로벌 고객 참여 리뷰에서는 2025년 마케터들이 주목해야 할 주요 트렌드를 살펴봅니다.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">파트너<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ko/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">신뢰할 수 있는 기술 또는 솔루션 파트너를 찾아 연락하세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">솔루션 파트너</span><span class="text-sm font-normal text-gray-600">세계 유수의 에이전시, 컨설팅 및 시스템 통합업체와의 파트너십에 대해 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">기술 파트너</span><span class="text-sm font-normal text-gray-600">140개 이상의 기술 파트너십 통합을 살펴보세요.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">리소스<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">학습</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">리소스 허브</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">사례 연구</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">블로그</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">보고서 및 가이드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">비디오 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">웨비나 및 이벤트</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/ko"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">사용자 설명서</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">성장</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire 고객 커뮤니티 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze 학습센터</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 챔피언 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">인증</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">지원</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">지원 개요 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">전문 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 성공</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">회사<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown---" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown---"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ko/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">회사 소개</span><span class="text-sm font-normal text-gray-600">Braze가 어떻게 선도적인 고객 인게이지먼트 플랫폼이 되었는지 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">투자자 관계 (EN)</span><span class="text-sm font-normal text-gray-600">최신 뉴스, 수치 및 재무 실적을 확인하세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">채용 정보 (EN)</span><span class="text-sm font-normal text-gray-600">채용 공고를 살펴보고 사람들이 직장으로서 Braze를 좋아하는 이유를 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">환경, 사회 및 기업 거버넌스 데이터를 살펴보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">뉴스 (EN)</span><span class="text-sm font-normal text-gray-600">Braze에 관한 최신 소식을 살펴보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">법적 고지 사항</span><span class="text-sm font-normal text-gray-600">법률 약관, 정책, 규정 준수 등에 대한 정보를 확인하세요.</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">다른 도움이 필요하신가요?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/ko/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>문의처</a></div></div></li><li class="w-full xl:w-auto"></li></ul><a aria-label="검색" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/ko/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&>svg:last-child]:ml-1 [&>svg:last-child]:rotate-0 [&>svg:last-child]:transition-all" aria-expanded="false" aria-haspopup="true" aria-label="Language Switcher"><svg width="18" height="18" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><svg width="12" height="12" role="img" aria-label="chevron-down"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><nav class="absolute bottom-full sm:bottom-auto sm:top-full w-[320px] left-1/2 -translate-x-1/2 z-50 bg-white rounded-[6px] shadow-lg overflow-hidden max-h-0" aria-hidden="true" aria-labelledby="language-switcher-button"><ul class="z-50 flex flex-col max-h-0"><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="English"><span>English</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Français"><span>Français</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] 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9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z"></path></svg></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Português BR"><span>Português BR</span></button></li></ul></nav></div><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0"><li class="w-full xl:w-auto"><a aria-label="로그인" class="flex items-center w-full h-full xl:w-auto font-semibold ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] justify-center text-gray-600 text-lg" href="https://dashboard.braze.com/developers/sign_in">로그인</a></li><li class="w-full xl:w-auto"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/ko/get-started">시작하기</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/ko/get-started">시작하기</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to technology partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/ko/partners/technology-partners">파트너</a><span class="text-white text-md">/</span><a aria-label="Link to radar" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/ko/partners/technology-partners/radar">Radar</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"파트너","item":"https://www.braze.com/ko/partners/technology-partners"},{"@type":"ListItem","position":2,"name":"Radar","item":"https://www.braze.com/ko/partners/technology-partners/radar"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Radar" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbde2f83e134ceea25f4ddc119da6a0c3b7ec3524-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbde2f83e134ceea25f4ddc119da6a0c3b7ec3524-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbde2f83e134ceea25f4ddc119da6a0c3b7ec3524-580x200.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Radar</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/ko/partners/search?partner=technology&type=%EB%A9%94%EC%8B%9C%EC%A7%80+%EA%B0%9C%EC%9D%B8%ED%99%94">메시지 개인화</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/ko/partners/search?partner=technology&type=%EC%9C%84%EC%B9%98">위치</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/message_personalization/location/radar">설명서 보기</a><a href="https://radar.io/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">파트너 웹사이트 보기</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">검증된 파트너</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">기술</span></div></div><a class="flex w-full flex-col rounded-[12px] bg-gray-50" href="/resources/reports-and-guides/brilliant-customer-engagement-for-travelers"><img alt="What Brilliant Customer Engagement Looks Like for Travelers" loading="lazy" width="300" height="150" decoding="async" data-nimg="1" class="size-full h-[150px] object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F10ab28a3f3ecdcdd393e6b680786e46760d799ba-255x255.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F10ab28a3f3ecdcdd393e6b680786e46760d799ba-255x255.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F10ab28a3f3ecdcdd393e6b680786e46760d799ba-255x255.png&w=640&q=75"/><div class="flex flex-col gap-3 px-4 py-6"><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">추천 콘텐츠</span><div class="text-xl font-bold">What Brilliant Customer Engagement Looks Like for Travelers</div></div></a></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">Radar란 무엇인가요?</h3><div class="flex flex-col gap-6"><p>Radar는 풍부한 위치 데이터를 모바일 앱에 추가할 수 있는 위치 플랫폼입니다. Radar를 사용하여 보다 관련성 높고 개인화되며 타겟팅된 메시징을 만들 수 있습니다.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">협업 방법</h3><div class="flex flex-col gap-6"><p>Radar를 사용하면 만일의 경우에 대비해 인사이트를 Braze에 전송할 수 있습니다. Radar의 풍부한 위치 데이터를 분석하여 오디언스 생성 또는 위치 기반 캠페인 트리거를 촉진할 수 있습니다.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">관련 콘텐츠</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/partners/search?partner=Technology&type=Data%20%26%20Analytics">자세히 보기</a></div><div class="mb-10 flex flex-col sm:flex-row -mx-4"><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full sm:w-1/2 lg:w-1/3" aria-label="Reinventing Orchestration: How Braze Built Our Canvas Flow Customer Journey Tool" href="/ko/resources/articles/building-braze-how-braze-built-our-canvas-flow-customer-journey-tool"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Reinventing Orchestration: How Braze Built Our Canvas Flow Customer Journey Tool" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F42ba6e7f1308cc24cf09a6f23ad0b2ac6ee6eb68-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F42ba6e7f1308cc24cf09a6f23ad0b2ac6ee6eb68-1500x1500.png&w=1200&q=75 2x" 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px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">블로그</span><span class="text-sm font-bold text-gray-500">19<!-- --> 최소 읽기</span></div><h4 class="text-display-xs font-bold">The Ultimate Guide to Growth Marketing</h4><span class="text-sm font-bold text-gray-500">2023년 12월 19일</span></div></div></a></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">함께 고객 참여의 미래 구현</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">제품 및 서비스 오퍼링 차별화</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">혁신적인 업체로 구성된 글로벌 커뮤니티에 참여</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">교육, 인증, 마케팅, 영업 프로그램 지원 활용</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>개방적인 기술 생태계에 참여</h4><p>저희 플랫폼은 유연하고 쉽게 통합할 수 있도록 설계되어 고객의 과제를 해결하고 비즈니스 성장을 가속화하는 솔루션을 구축할 수 있습니다.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/ko/partners/become-a-braze-technology-partner">기술 파트너 되기</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>글로벌 서비스 네트워크에 참여</h4><p>에이전시, 컨설턴트, 시스템 통합업체는 Braze를 통해 강력한 서비스 오퍼링을 구축합니다.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/ko/partners/become-a-braze-solutions-partner">솔루션 파트너 되기</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">더 나은 마케터가 될 때입니다.</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/ko/get-started">시작하기</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/ko/product">Braze 작동 방식 보기</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze. 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class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze의 비즈니스 운영 방식" href="/ko/product">Braze의 비즈니스 운영 방식</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">제품</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze 데이터 플랫폼" href="/ko/product/data-activation">Braze 데이터 플랫폼</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/ko/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 보고" href="/ko/product/reporting-analytics">보고</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="여정 오케스트레이션" href="/ko/product/journey-orchestration">여정 오케스트레이션</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 실험" href="/ko/product/testing-experimentation">실험</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="크로스채널 메시징" href="/ko/product/cross-channel-messaging">크로스채널 메시징</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 이메일" href="/ko/product/email">이메일</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about SMS" href="/ko/product/sms">SMS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/ko/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="모바일 앱 메시징" href="/ko/product/mobile-app-messaging">모바일 앱 메시징</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="웹 메시징" href="/ko/product/web-messaging">웹 메시징</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="미디어 오디언스 동기화" href="/ko/product/audience-sync">미디어 오디언스 동기화</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/ko/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">솔루션</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="소매 및 이커머스" href="/ko/solutions/retail-and-ecommerce">소매 및 이커머스</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="금융 서비스" href="/ko/solutions/financial-services">금융 서비스</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="여행 및 숙박" href="/ko/solutions/travel-hospitality">여행 및 숙박</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="미디어 및 엔터테인먼트" href="/ko/solutions/media-entertainment">미디어 및 엔터테인먼트</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 게임" href="/ko/solutions/gaming">게임</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="온디맨드" href="/ko/solutions/on-demand">온디맨드</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/ko/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="엔지니어링" href="/ko/braze-for-engineering">엔지니어링</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">회사</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="회사 소개" href="/ko/company">회사 소개</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="채용 정보 (EN)" href="/company/careers">채용 정보 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="뉴스 (EN)" href="/company/news">뉴스 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="투자자 관계 (EN)" href="https://investors.braze.com/overview/default.aspx">투자자 관계 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="ESG (EN)" 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Liza Timmins, now Director of Product Design, and Marion Nammack, now Senior Director of Product Management, led the research around Canvas, overseeing hours of customer observation sessions (“I even flew out to sit with one of our customers for over 10 hours while they created their first Canvas,” Marion notes), stakeholder interviews, support ticket analysis, while also consulting members of our Technical Support, Customer Success, and executive teams.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cba898ccfdbc\",\"_type\":\"block\",\"children\":[{\"_key\":\"cba898ccfdbc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Like any good origin story, it all starts with a little conflict,” says Zach McCormick, Staff Software Engineer, Braze. “When we brought together the Product Management, Product Design, and Engineering teams to take a look at what was and wasn’t working well with Canvas, we found pretty quickly that each team had a different perspective on what needed to be adjusted and why.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"608afef90a99\",\"_type\":\"block\",\"children\":[{\"_key\":\"608afef90a990\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Product Management team was focused on use cases. “We often see our more advanced customers finding new ways to use Braze to help provide an even better customer experience,” Marion says, “but, with Canvas, we found that the way we’d designed the feature wasn't that compatible with some of the ways that people ended up using it.” Separately, while Canvas was built to support coordinated messaging flows, many marketers were trying to use it to carry out other, non-messaging use cases. The result? Hacky workarounds for when they needed a delay between messages or to update an attribute on a customer’s profile. In some cases, brands who built Canvases that weren’t focused on sending a campaign found that they ran the risk of having customers fall out of the flow if they didn’t receive the message, potentially undermining its impact.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"izgyrCVi\",\"_type\":\"richImage\",\"alt\":\"Slides from a 2018 internal presentation on plans to evolve Canvas\",\"asset\":{\"_ref\":\"image-0389b826891d2ff4e63cc04c89633c7836db5ce1-2400x1562-png\",\"_type\":\"reference\"},\"caption\":\"Slides from a 2018 internal presentation on plans to evolve Canvas\"},{\"_key\":\"e62b5306a824\",\"_type\":\"block\",\"children\":[{\"_key\":\"e62b5306a8240\",\"_type\":\"span\",\"marks\":[],\"text\":\"On the Product Design front, the big concern was supporting the long-term use of each Canvas. “We knew we wanted to help people build more complex campaigns more easily,” Liza says, “but we found that it was just as—or more—important to find ways to help make it easier to maintain Canvases once they were created.” The initial version of Canvas put a lot of power in the hands of marketers; however, the ways that individual marketers chose to leverage that power sometimes created additional complexity. One common issue? While experienced Canvas users were able to quickly spin up new Canvases, there was often a much bigger learning curve when they had to work on a Canvas built by a coworker, due to wide gaps between how different people were leveraging the feature. In some cases, when an employee who built a particular Canvas left the company, our customers found it easier to have someone else build a whole new replacement Canvas, rather than try to update the original.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6R6wptUN\",\"_type\":\"richImage\",\"alt\":\"A customer journey created using the original version of Canvas that included 50+ different steps\",\"asset\":{\"_ref\":\"image-d281d25c693c4ef4f94d246c37ce6dedf361585c-2400x444-png\",\"_type\":\"reference\"},\"caption\":\"A customer journey created using the original version of Canvas that included 50+ different steps\"},{\"_key\":\"7337c83e7842\",\"_type\":\"block\",\"children\":[{\"_key\":\"7337c83e78420\",\"_type\":\"span\",\"marks\":[],\"text\":\"For Engineering, the big focus was efficiency and reliability. “We love seeing marketers using Braze in ambitious ways, but some of the approaches they were using had the side effect of making Canvas pretty inefficient,” Zach says. “I remember seeing one Canvas that had 64 different steps coming off of it. If you sent 10 million users through that Canvas, that’s 640 million actions that have to be carried out, even though the vast majority end up being aborted without ever sending a message. That means that to send this Canvas, you might well need to run 350 million jobs to send, say, 20 million messages, which is really inefficient and costly in terms of processing time and resources. Plus, that sometimes led to a stochastic race between steps in a Canvas, making it hard to know which steps would or wouldn’t occur, or where a given user was in that specific journey. Imagine dealing with a support ticket for that Canvas!”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f66b8d0445a\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f66b8d0445a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"But once the team started categorizing all these challenges, it became clear that they were interrelated—and that a holistic approach was to address them. Based on early conversations, it became clear that Canvas needed to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed0614f52727\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed0614f527270\",\"_type\":\"span\",\"marks\":[],\"text\":\"Allow customers to build and maintain more complex campaigns more easily\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eae2e02f10b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"eae2e02f10b70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Give marketers a clear picture of where users were in a given journey\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"89348402f00b\",\"_type\":\"block\",\"children\":[{\"_key\":\"89348402f00b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Allow customers to add non-message steps to their Canvases\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"210792220dff\",\"_type\":\"block\",\"children\":[{\"_key\":\"210792220dff0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Make it possible for marketers to spend less time building their journeys and more time experimenting on and optimizing them\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b507cc970229\",\"_type\":\"block\",\"children\":[{\"_key\":\"b507cc9702290\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2018 – Designing a New Approach to Canvas\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"44c675a6331c\",\"_type\":\"block\",\"children\":[{\"_key\":\"44c675a6331c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once the decision was made to move ahead with updating Canvas to achieve those goals, the team held a five-day design sprint to align across teams, create prototypes of a v2 version of Canvas, and pressure test them in front of focus groups of our customers. As part of that effort, engineers from the Messaging and Automation team were invited to take part, in order to lend a technical eye to the process and ensure that ideas were feasible before moving forward.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aJzl5F1R\",\"_type\":\"richImage\",\"alt\":\"An image from the 2018 Canvas v2 design sprint\",\"asset\":{\"_ref\":\"image-5b5c7fbd24a253a264b12e7b053fd12fe9615f8b-2400x1268-png\",\"_type\":\"reference\"},\"caption\":\"An image from the 2018 Canvas v2 design sprint\"},{\"_key\":\"3938811b2e71\",\"_type\":\"block\",\"children\":[{\"_key\":\"3938811b2e710\",\"_type\":\"span\",\"marks\":[],\"text\":\"“The key for me,” Zach says, “was making sure that marketers always knew where a user was going to move next in a given flow. We called this ‘unlimited ingress/specific egress’; that is, marketers could have as many things going into a specific step as they wanted, but each step would deterministically send a user to a specific next step.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"KcHPxyZJ\",\"_type\":\"richImage\",\"alt\":\"Zach’s notes on different step type needs from the 2018 design sprint\",\"asset\":{\"_ref\":\"image-ce4801f3d5d82d6d538a8cb14c61e80e187f480e-2400x1542-png\",\"_type\":\"reference\"},\"caption\":\"Zach’s notes on different step type needs from the 2018 design sprint\"},{\"_key\":\"2cefc44e2d1d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2cefc44e2d1d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Accordingly, the team knew they needed to create a wider range of steps with more targeted outcomes, rather than the one-size-fits-all approach that was built into full steps, but also to ensure that the updated version of Canvas was capable of doing everything the original version could (and more). To make that happen, they sat down and mapped out every possible Canvas step that they could conceive of a customer needing and assessed whether they could be carried out successfully under the new proposed approach. “We wanted to see if we could figure out what this new approach would look like as an end product, knowing we would be introducing components one by one,” said Stella Lee, Senior Software Engineer on the Messaging and Automation team. This approach allowed the team to ensure a coherent experience even as they worked on building out the individual components of what would become Canvas Flow.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ghrX4KxZ\",\"_type\":\"richImage\",\"alt\":\"The initial prototype of Canvas V2 (2018)\",\"asset\":{\"_ref\":\"image-ef2d4f643b70c846e465c41bd9172ec94bf089ba-2400x1368-png\",\"_type\":\"reference\"},\"caption\":\"The initial prototype of Canvas V2 (2018)\"},{\"_key\":\"b5af56b14839\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5af56b148390\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once it was clear that this “unlimited ingress/specific egress” approach was feasible, the team worked to build out an initial prototype of what the new version of Canvas might look like. As part of that initial concept work, the team separated out messages, triggers, and delays into distinct steps, providing more clarity around the way each user might move through the flow. Braze also enhanced the ease of use associated with building a given Canvas by allowing marketers to drag and drop the steps they need from a sidebar.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d9cce00022f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9cce00022f70\",\"_type\":\"span\",\"marks\":[],\"text\":\"In connection with the design sprint, the team convened a group of six Braze customers and walked them through the prototype to get their feedback on what they did and didn’t like about our proposed approach. Then, based on their notes, the team carried out a series of usability tests in connection with three different prototypes, using the tests to gather data for both customers and internal stakeholders on what was working and what wasn’t when it came to Canvas’ potential new direction. Once all the internal and customer testers expressed that they were happy with the approach, the next step was taking this new version of Canvas off of the drawing board and into the real world.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"afacc9b2b58e\",\"_type\":\"block\",\"children\":[{\"_key\":\"afacc9b2b58e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To support that effort, the engineering team spent more than three months building a new system that was clean, extensible, scalable, and performant. That new system was able to support the execution of new components, with each one having the sole responsibility for carrying out a specific task (i.e. if you wanted a delay, a delay step and only a delay step would be used) and featured deterministic behavior that ensured users continued down a clear path throughout their user journey. “One of the biggest challenges we had with the original Canvas was that a lot of the logic lived in different places within the messaging pipeline,” explained Stella. “That made it hard for engineers to determine where they should look to investigate software issues or to figure out how to implement new features without adding more complexity or risk to the pipeline.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e00f14940866\",\"_type\":\"block\",\"children\":[{\"_key\":\"e00f149408660\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Canvas Flow, the team prioritized building a system with clear separations of concern so that it was easier to hone in on specific functionality while also allowing for the easy addition of new features as needed going forward. Accordingly, the team worked to create a step generator tool that made it possible for engineers—as well as stakeholders from other teams within Braze—to build new steps more efficiently, effectively democratizing the Canvas step creation process.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec1e8f81c7b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec1e8f81c7b80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2018-2019 — Launching the First New Canvas Steps and Functionality\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ca51deb2c23b\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca51deb2c23b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Because Canvas was such a popular and widely adopted tool among Braze customers and because the work involved in overhauling the feature was significant and would take time, the team decided to take a phased, componentized approach to rolling out the new version of Canvas. To accomplish this, the team worked to make sure that the new steps they were designing could work in tandem with existing full steps, allowing Braze customers to use both types of steps in their Canvases. Braze kicked off this effort by updating the workflow associated with a Canvas entry step, creating the foundation for everything that would come later.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cf9a27effb32\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf9a27effb320\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Entry Conditions (2018)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c95804856dde\",\"_type\":\"block\",\"children\":[{\"_key\":\"c95804856dde0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For a consumer to experience a multi-step messaging flow powered by Braze, they first need to enter the appropriate Canvas. But our team’s research found that the original version of this process wasn’t working smoothly for some of our customers. In particular, the UI associated with the original entry step was complex enough that marketers sometimes neglected to set up key guardrails for their campaign flows (i.e. \"},{\"_key\":\"c95804856dde1\",\"_type\":\"span\",\"marks\":[\"fbe908d32819\"],\"text\":\"rate limits\"},{\"_key\":\"c95804856dde2\",\"_type\":\"span\",\"marks\":[],\"text\":\" or \"},{\"_key\":\"c95804856dde3\",\"_type\":\"span\",\"marks\":[\"ff6aff3387c2\"],\"text\":\"frequency caps\"},{\"_key\":\"c95804856dde4\",\"_type\":\"span\",\"marks\":[],\"text\":\" or \"},{\"_key\":\"c95804856dde5\",\"_type\":\"span\",\"marks\":[\"1efdd897583a\"],\"text\":\"conversion events\"},{\"_key\":\"c95804856dde6\",\"_type\":\"span\",\"marks\":[],\"text\":\") or got confused about which conditions applied to which part of a given journey.\"}],\"markDefs\":[{\"_key\":\"fbe908d32819\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-20107\",\"_type\":\"reference\"}},{\"_key\":\"ff6aff3387c2\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-19949\",\"_type\":\"reference\"}},{\"_key\":\"1efdd897583a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/campaigns/building_campaigns/conversion_events\"}],\"style\":\"normal\"},{\"_key\":\"uNzQLNzd\",\"_type\":\"richImage\",\"alt\":\"The original entry step vs. the Canvas Entry Settings Wizard\",\"asset\":{\"_ref\":\"image-87aa8671c0e89ada49c258f6a01cf4b694117027-2400x2460-png\",\"_type\":\"reference\"},\"caption\":\"The original entry step vs. the Canvas Entry Settings Wizard\"},{\"_key\":\"c75e2c64bb68\",\"_type\":\"block\",\"children\":[{\"_key\":\"c75e2c64bb680\",\"_type\":\"span\",\"marks\":[],\"text\":\"To address those issues, the team decided to build a \"},{\"_key\":\"c75e2c64bb681\",\"_type\":\"span\",\"marks\":[\"c43e9d404dc5\"],\"text\":\"Canvas Entry Settings Wizard\"},{\"_key\":\"c75e2c64bb682\",\"_type\":\"span\",\"marks\":[],\"text\":\". This new component walks marketers through all the key steps they need to create a new journey and highlights key settings (like the ones mentioned above) to reduce the risk that anything important is being missed.\"}],\"markDefs\":[{\"_key\":\"c43e9d404dc5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/create_a_canvas/create_a_canvas\"}],\"style\":\"normal\"},{\"_key\":\"56ee341c6451\",\"_type\":\"block\",\"children\":[{\"_key\":\"56ee341c64510\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Delay Steps (2019)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7dded9e54c19\",\"_type\":\"block\",\"children\":[{\"_key\":\"7dded9e54c190\",\"_type\":\"span\",\"marks\":[],\"text\":\"We knew from the beginning of this process that finding a way to allow Braze customers to more easily control when messages were sent—and when they weren’t—was a key priority for the reimagining of Canvas. That need played a significant role in the team’s decision to prioritize \"},{\"_key\":\"7dded9e54c191\",\"_type\":\"span\",\"marks\":[\"1cd7538e96d5\"],\"text\":\"delay steps\"},{\"_key\":\"7dded9e54c192\",\"_type\":\"span\",\"marks\":[],\"text\":\" as the second net-new Canvas step created in connection with this initiative, since it would help to address customer and internal feedback while also making it easier for marketers to understand and orchestrate how users were flowing through their journeys.\"}],\"markDefs\":[{\"_key\":\"1cd7538e96d5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/delay_step\"}],\"style\":\"normal\"},{\"_key\":\"ga8oYCEK\",\"_type\":\"richImage\",\"alt\":\"A delay step in Canvas Flow\",\"asset\":{\"_ref\":\"image-28f3f372af310a9f41b3207cc0fe7cc3ed717d62-2400x984-png\",\"_type\":\"reference\"},\"caption\":\"A delay step in Canvas Flow\"},{\"_key\":\"4d8437a77017\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d8437a770170\",\"_type\":\"span\",\"marks\":[],\"text\":\"When the team was building out delay steps, one key priority was making sure that the feature provided enough nuance and flexibility to cover all major delay-related use cases. That meant including the ability to add simple delays (e.g. “delay for one hour”) or a series of delays, or to delay for a given period, or until a specific time and date. The team also worked to make the UI around message scheduling clearer within Canvas, after receiving feedback that some customers were defaulting to a “send message X days later” approach because they weren’t aware they had other options. With the launch of this new functionality, customers were able to take more effective hands-on control of their message scheduling without resorting to hacky workarounds, achieving a major goal of the Canvas update project.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d514ed138e57\",\"_type\":\"block\",\"children\":[{\"_key\":\"d514ed138e570\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Decision Splits (2019)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"540c2da571f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"540c2da571f90\",\"_type\":\"span\",\"marks\":[],\"text\":\"When the team set out to create what became our \"},{\"_key\":\"540c2da571f91\",\"_type\":\"span\",\"marks\":[\"5ee51f12778d\"],\"text\":\"decision split step\"},{\"_key\":\"540c2da571f92\",\"_type\":\"span\",\"marks\":[],\"text\":\", the goal was clear: Make it easier for marketers to filter users into the appropriate, personalized path based on their behavior and other data. Our research found that, with full steps, customers sometimes struggled to correctly target the group they wanted to reach—for instance, because they forgot to keep mutual exclusivity in mind or kept users in the Canvas even though they didn’t receive a message.\"}],\"markDefs\":[{\"_key\":\"5ee51f12778d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/decision_split\"}],\"style\":\"normal\"},{\"_key\":\"9971d84d0c44\",\"_type\":\"block\",\"children\":[{\"_key\":\"9971d84d0c440\",\"_type\":\"span\",\"marks\":[],\"text\":\"The team felt that, to achieve its goals, this new step needed to allow customers to do two key things. First, to use the new step to create multiple paths in a given journey, based on customer behavior (for instance, a ride-sharing app might create distinct paths for users who’d taken 0-10 rides in the past month, users who’d taken 10-20 rides, and users who’d taken more than 20 rides). Second, to use the step to effectively determine which users should stay in a given Canvas and which ones should exit the Canvas, ending their involvement with that specific messaging flow (e.g. exiting all users in the audience who made a purchase after entering the flow, while allowing those who haven’t to receive additional follow-up messages).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"zg3gyDOZ\",\"_type\":\"richImage\",\"alt\":\"A decision split step within Canvas\",\"asset\":{\"_ref\":\"image-062585b3f7b5252a95fea27b6323a4cc93c73e8d-2400x900-png\",\"_type\":\"reference\"},\"caption\":\"A decision split step within Canvas\"},{\"_key\":\"d630c9563d2b\",\"_type\":\"block\",\"children\":[{\"_key\":\"d630c9563d2b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The impact of this new step was clear almost immediately. When one of our customers, a major QSR brand, took advantage of the prototype version of decision splits, they were able to carry out their essential branching use cases across more than 50 distinct Canvases while also reducing the number of processing jobs needed to support their programs and cutting the costs for Braze. The brand told us that the new step improved transparency and efficiency and they continued to use it after that test because of the value it provided.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad13aeee9391\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad13aeee93910\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Message Steps (2019)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3744e09692c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"3744e09692c70\",\"_type\":\"span\",\"marks\":[],\"text\":\"After building out components for entering users into a Canvas, controlling when messages are received, and personalizing the journey flow that each individual goes down, the only thing needed to support a complete messaging flow with the new steps was a step that allowed you to send messages without leveraging a full step.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a6f00655490b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6f00655490b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"One of the most frequent issues that the team identified through their research was confusion around what happened to users who were not eligible to receive a message in a given Canvas. In the original version of Canvas, if a given user was unreachable in the channel or channels a message was sent in (think sending push to a user who doesn’t have push enabled), that user was exited from the Canvas, something that confused marketers who weren’t expecting that behavior. Accordingly, as part of the creation of the targeted \"},{\"_key\":\"a6f00655490b1\",\"_type\":\"span\",\"marks\":[\"2bc5c7759560\"],\"text\":\"message step\"},{\"_key\":\"a6f00655490b2\",\"_type\":\"span\",\"marks\":[],\"text\":\" in Canvas, we knew we needed a way for customers to ensure that users continued through a flow even if a message from the message step can’t be sent.\"}],\"markDefs\":[{\"_key\":\"2bc5c7759560\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/message_step/\"}],\"style\":\"normal\"},{\"_key\":\"7B3AquWs\",\"_type\":\"richImage\",\"alt\":\"A message step within Canvas Flow\",\"asset\":{\"_ref\":\"image-8ec6eca743b7d8b10895a03ca625c483f9d7211c-2400x900-png\",\"_type\":\"reference\"},\"caption\":\"A message step within Canvas Flow\"},{\"_key\":\"1685a9ff9c55\",\"_type\":\"block\",\"children\":[{\"_key\":\"1685a9ff9c550\",\"_type\":\"span\",\"marks\":[],\"text\":\"To create more clarity around how each user would flow through a Canvas, the team designed these message steps to advance users to the next relevant step once:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e371eb453489\",\"_type\":\"block\",\"children\":[{\"_key\":\"e371eb4534890\",\"_type\":\"span\",\"marks\":[],\"text\":\"A message is sent\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e8f1658624c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"e8f1658624c90\",\"_type\":\"span\",\"marks\":[],\"text\":\"A message isn’t sent because the user isn’t reachable via the relevant channel or channels\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c89e3abe1790\",\"_type\":\"block\",\"children\":[{\"_key\":\"c89e3abe17900\",\"_type\":\"span\",\"marks\":[],\"text\":\"A message isn’t sent because of frequency caps\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d087e6a0e826\",\"_type\":\"block\",\"children\":[{\"_key\":\"d087e6a0e8260\",\"_type\":\"span\",\"marks\":[],\"text\":\"A message isn’t sent because it’s aborted before sending\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"31e21280726b\",\"_type\":\"block\",\"children\":[{\"_key\":\"31e21280726b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In addition, the team built additional nuance into the new message steps, allowing marketers to optimize the send time of each message with Braze Intelligent Timing, override Quiet Hours when required, and validate message delivery, among other additional features.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b6bcbd688d52\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6bcbd688d520\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2020-2022 – Passing the Canvas Torch\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ecf3a1cea5fa\",\"_type\":\"block\",\"children\":[{\"_key\":\"ecf3a1cea5fa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"All of the work being done on the updated version of Canvas was happening in a time of major change and growth for Braze. When the project kicked off, Braze was still a small-ish private company \"},{\"_key\":\"ecf3a1cea5fa1\",\"_type\":\"span\",\"marks\":[\"fd24f98dab10\"],\"text\":\"known as Appboy\"},{\"_key\":\"ecf3a1cea5fa2\",\"_type\":\"span\",\"marks\":[],\"text\":\"; when it concluded, we were a public company sporting more than 1,500 employees and offices in seven countries. And as things shifted and the company grew, many of the original stakeholders on the project found themselves on different teams or promoted to more senior roles. The result? A new generation of Braze employees became involved in the project, putting their unique stamp on Canvas in the process.\"}],\"markDefs\":[{\"_key\":\"fd24f98dab10\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-26437\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"9314e173883e\",\"_type\":\"block\",\"children\":[{\"_key\":\"9314e173883e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"React Migration (2020)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e43bfa100284\",\"_type\":\"block\",\"children\":[{\"_key\":\"e43bfa1002840\",\"_type\":\"span\",\"marks\":[],\"text\":\"However, before the team could build out components that supported branching and other advanced use cases, they needed to make some significant changes. “Because the existing Canvas user experience was built with full steps in mind,” said Sean Laude, Staff Software Engineer, “it ended up being significantly easier to rebuild the entire Canvas frontend using \"},{\"_key\":\"e43bfa1002841\",\"_type\":\"span\",\"marks\":[\"3b7d7f96f5a0\"],\"text\":\"React\"},{\"_key\":\"e43bfa1002842\",\"_type\":\"span\",\"marks\":[],\"text\":\" than just trying to plop audience paths on top of what was already there. And as an added bonus, adopting React made it possible for us to develop new Canvas features faster and allowed us to more easily deliver a consistent user experience.”\"}],\"markDefs\":[{\"_key\":\"3b7d7f96f5a0\",\"_type\":\"link\",\"href\":\"https://reactjs.org/\"}],\"style\":\"normal\"},{\"_key\":\"d2f5700ec8e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2f5700ec8e20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Audience Paths (2020)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d4c3eca858f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4c3eca858f50\",\"_type\":\"span\",\"marks\":[],\"text\":\"When Hoyin Chan—now a Senior Product Designer—joined the Braze Messaging and Automation team in 2019, the Canvas update project was at a critical juncture. While the four major steps launched in the first phase of the project had become a key part of Canvas, there was a sense that additional innovation was possible. In his role as a new product designer, Hoyin pushed for the team to embark on creating what became Canvas’ \"},{\"_key\":\"d4c3eca858f51\",\"_type\":\"span\",\"marks\":[\"fa9c73fb8bdd\"],\"text\":\"audience paths step\"},{\"_key\":\"d4c3eca858f52\",\"_type\":\"span\",\"marks\":[],\"text\":\", providing marketers with the ability to intuitively filter and segment users on a large scale by grouping users effectively based on prioritization.\"}],\"markDefs\":[{\"_key\":\"fa9c73fb8bdd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/audience_paths\"}],\"style\":\"normal\"},{\"_key\":\"e1NyqszT\",\"_type\":\"richImage\",\"alt\":\"An audience path in Canvas Flow\",\"asset\":{\"_ref\":\"image-6553cb63c284f48d19f1cdcc794ca098379128b1-2400x1152-png\",\"_type\":\"reference\"},\"caption\":\"An audience path in Canvas Flow\"},{\"_key\":\"90e9c84039c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"90e9c84039c90\",\"_type\":\"span\",\"marks\":[],\"text\":\"The team designed audience paths to function like sorting funnels, allowing marketers to set ranking criteria and then automatically use that criteria to evaluate what subsequent journey path they’ll be sent down. That means that Braze customers can easily understand where each user will go, providing transparency and making it easier to understand the full user journey and its implications.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb604c1e8628\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb604c1e86280\",\"_type\":\"span\",\"marks\":[],\"text\":\"That clarity stands in contrast to how things stood under the original version of Canvas. During the team’s research, they’d found that when users met the criteria for two different potential full steps in this kind of scenario, which one they would end up being sent down was randomly assigned, creating potential confusion for marketers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"72dfcecc0773\",\"_type\":\"block\",\"children\":[{\"_key\":\"72dfcecc07730\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Audience Sync to Facebook and Google (2021)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"16cabf58978b\",\"_type\":\"block\",\"children\":[{\"_key\":\"16cabf58978b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To address the need for more non-messaging functionality beyond delay steps, the team started looking for ways to use Canvas to connect Braze to the larger advertising technology ecosystem. They started out by building \"},{\"_key\":\"16cabf58978b1\",\"_type\":\"span\",\"marks\":[\"4217ba55e1f3\"],\"text\":\"audience sync\"},{\"_key\":\"16cabf58978b2\",\"_type\":\"span\",\"marks\":[],\"text\":\" steps designed to link the Braze platform to digital properties associated with Google (e.g. Google Search, Google Shopping, Gmail, YouTube, and Google Display) and Meta (e.g. Facebook, Instagram), but an audience sync step is now available for \"},{\"_key\":\"16cabf58978b3\",\"_type\":\"span\",\"marks\":[\"e2c5d7adc436\"],\"text\":\"Tiktok\"},{\"_key\":\"16cabf58978b4\",\"_type\":\"span\",\"marks\":[],\"text\":\" as well.\"}],\"markDefs\":[{\"_key\":\"4217ba55e1f3\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-96912\",\"_type\":\"reference\"}},{\"_key\":\"e2c5d7adc436\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-443369\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"1KVmXjlu\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-8ac8705ffa2fcd60171245333031acb2f2da5a8a-2400x828-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"bd5823a060ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd5823a060ba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The audience sync steps allow brands to add user data from their Braze integration to these platforms to: Deliver ads in connection with relevant behavioral triggers, segments, and other responsive factors; retarget users who aren’t responsive to other marketing channels; create suppression channels to cancel duplicative ads; and create lookalike audiences to acquire new users more efficiently. And because this functionality was built as a step, Braze customers can incorporate audience sync in any scenario where they’d usually trigger a message (e.g. email, push).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3690d5af7fa2\",\"_type\":\"block\",\"children\":[{\"_key\":\"3690d5af7fa20\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Audience sync was a really key step for the new version of Canvas,” Zach explained. “The functionality itself is powerful and makes it possible to take all the data that marketers have inside the Braze platform and then use it to tie together their campaigns across owned and paid channels. But even more than that, it was a big moment for the project because the creation of these steps marked the first time that one of the new Canvas steps was built by a team within Braze that was outside of the core Canvas Flow group. That made it clear that the modular, scalable approach to the iteration of Canvas wasn’t just feasible—it was happening! And that opened up all sorts of opportunities for the future.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f08d62cabff2\",\"_type\":\"block\",\"children\":[{\"_key\":\"f08d62cabff20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Experimentation Paths (2021)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d73c2202918b\",\"_type\":\"block\",\"children\":[{\"_key\":\"d73c2202918b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"One of the central goals of the Canvas update project was finding ways to help Braze customers to not just build out customer journeys, but to actually optimize and improve them over the course of time. We decided that the best way to do that was to make it easier for marketers to test multiple Canvas paths against each other (and also against a control group) through the introduction of an \"},{\"_key\":\"d73c2202918b1\",\"_type\":\"span\",\"marks\":[\"93e5e37593c4\"],\"text\":\"experiment path step\"},{\"_key\":\"d73c2202918b2\",\"_type\":\"span\",\"marks\":[],\"text\":\". That way, they’d have a better picture of path performance and more ability to make informed decisions about the Canvas journeys they’re creating and iterating on.\"}],\"markDefs\":[{\"_key\":\"93e5e37593c4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/experiment_step\"}],\"style\":\"normal\"},{\"_key\":\"JxJ7CTWm\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-d8e7a8ce6653b04d74d0257ae13259e5cc86516b-2400x1190-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"4d2c8262aaee\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d2c8262aaee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In particular, we were looking to help marketers do effective testing around the nuances of each customer journey. By building out experiment paths as a distinct step within Canvas, we made it possible for brands to more easily compare the impact of messages sent with different built-in delays, different cadences, different message copy, and various channel combinations and to adjust journeys based on those findings.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a94702697d42\",\"_type\":\"block\",\"children\":[{\"_key\":\"a94702697d420\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Action Paths (2022)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fa84d77ae27e\",\"_type\":\"block\",\"children\":[{\"_key\":\"fa84d77ae27e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"I joined the project while work was underway on \"},{\"_key\":\"fa84d77ae27e1\",\"_type\":\"span\",\"marks\":[\"3ae83bc0a755\"],\"text\":\"action paths\"},{\"_key\":\"fa84d77ae27e2\",\"_type\":\"span\",\"marks\":[],\"text\":\". Building on the customizations made possible by decision splits, action paths make it possible for marketers to customize user paths within a Canvas based on a specific action (e.g. user engagement events, custom events) or to hold users for a given duration and then prioritize their next path based on their actions during the evaluation period.\"}],\"markDefs\":[{\"_key\":\"3ae83bc0a755\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/action_paths/\"}],\"style\":\"normal\"},{\"_key\":\"NKhiY7vV\",\"_type\":\"richImage\",\"alt\":\"An action path step within Canvas Flow\",\"asset\":{\"_ref\":\"image-db568f13759ad7a079f443040eb203ffebf76d00-2400x1276-png\",\"_type\":\"reference\"},\"caption\":\"An action path step within Canvas Flow\"},{\"_key\":\"2dc58d13ebae\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dc58d13ebae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The team also ensured that marketers could adjust the length of those evaluation windows, allowing for windows that are only seconds-long and others that can stretch out for weeks, if needed. This functionality supports more nuanced, personalized customer journeys for every user, making it easier to ensure that their experiences are relevant and valuable to them as individuals.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f7de1fb2caf\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f7de1fb2caf0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2022 – Pulling It All Together\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e117b2432cf5\",\"_type\":\"block\",\"children\":[{\"_key\":\"e117b2432cf50\",\"_type\":\"span\",\"marks\":[],\"text\":\"But even after all of the essential new steps were built and we’d reached—and surpassed—parity with the original version of Canvas in terms of functionality, there was still more work to do.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"004eede0ac47\",\"_type\":\"block\",\"children\":[{\"_key\":\"004eede0ac470\",\"_type\":\"span\",\"marks\":[],\"text\":\"In part, that’s because of the approach we took when it came to updating Canvas. By embracing a modular, step by step strategy, rather than launching the updates all at once, we were able to make major strides in improving efficiency and impact without disrupting existing customer journeys being executed in the original version of Canvas. At the same time, that approach meant that the full significance of what we were building sometimes flew under the radar: After all, a marketer leveraging Braze might well appreciate all the new tools that were being put at their disposal without necessarily being clear about what they all added up to—namely, a whole new version of Canvas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"OIYTueL3\",\"_type\":\"richImage\",\"alt\":\"The new, more user-friendly interface created for Canvas Flow\",\"asset\":{\"_ref\":\"image-bdf45c864b8cba6ad8e69d3d9ba66928245f8be1-2400x1400-png\",\"_type\":\"reference\"},\"caption\":\"The new, more user-friendly interface created for Canvas Flow\"},{\"_key\":\"f05520b3904b\",\"_type\":\"block\",\"children\":[{\"_key\":\"f05520b3904b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To make the scale of our updates clear, and to begin the process of encouraging new and existing customers to begin building out their customer journeys in the new version of Canvas, we did two more things: First, we implemented some UI changes that made it easier to actually use all the new steps and components that we’d created. And second, we found ways to conceptualize the new version of Canvas that would resonate with our customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2cfb863ab7f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"2cfb863ab7f80\",\"_type\":\"span\",\"marks\":[],\"text\":\"To do all that, we first packaged all the new Canvas steps and functionality into what’s now called “Canvas Flow” and enhanced the UI to highlight its features. Specifically, we built a new Canvas Flow Step Toolbar and a Simplified Canvas View Mode for easier Canvas navigability.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7c8d1166d8b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"7c8d1166d8b10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once that was done, we then worked closely with the Braze Product Marketing team to build out a coordinated product launch that would introduce Canvas Flow to our customers and prospects and walk them through the benefits they could expect from the new version of Canvas. Ahead of the official launch of Canvas Flow in July 2022, teams across the Braze Go to Market organization worked to pull together a \"},{\"_key\":\"7c8d1166d8b11\",\"_type\":\"span\",\"marks\":[\"5d373e61cde4\"],\"text\":\"press release\"},{\"_key\":\"7c8d1166d8b12\",\"_type\":\"span\",\"marks\":[],\"text\":\", a \"},{\"_key\":\"7c8d1166d8b13\",\"_type\":\"span\",\"marks\":[\"58cc8d8b6c42\"],\"text\":\"webinar\"},{\"_key\":\"7c8d1166d8b14\",\"_type\":\"span\",\"marks\":[],\"text\":\", multiple blog posts, updates to our website, and targeted customer education campaigns, all with the goal of introducing our customers to the full scope of work that had been done on Canvas and helping them make effective use of it.\"}],\"markDefs\":[{\"_key\":\"5d373e61cde4\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-315538\",\"_type\":\"reference\"}},{\"_key\":\"58cc8d8b6c42\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-313020\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"67e49a3076f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"67e49a3076f80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"2107e35008dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"2107e35008dd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While Canvas Flow is now live, the process of updating and optimizing Canvas isn’t over. We plan to continually make adjustments in the months and years to come, with the goal of steady improvement and optimization over time. That said, the work that’s already been done is significant and is already having an impact on the way that our customers are building strong, sustainable relationships with their users. That wouldn’t have been possible without the thoughtful strategy and hard work that our Product, Engineering, and UX teams brought to this initiative.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5a938bdf6b77\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a938bdf6b770\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Want to learn more about Canvas Flow? Download our guide to \"},{\"_key\":\"5a938bdf6b771\",\"_type\":\"span\",\"marks\":[\"b4c93736239d\",\"em\"],\"text\":\"mastering customer journey orchestration\"},{\"_key\":\"5a938bdf6b772\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" today.\"}],\"markDefs\":[{\"_key\":\"b4c93736239d\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-315246\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"b2c05cfe207b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2c05cfe207b0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Interested in working on these sorts of ambitious projects? Braze is hiring for a variety of roles in engineering, product management, and design. Check out our\"},{\"_key\":\"b2c05cfe207b1\",\"_type\":\"span\",\"marks\":[\"0287907f040c\",\"em\"],\"text\":\"careers page\"},{\"_key\":\"b2c05cfe207b2\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" to learn more about our open roles and our culture.\"}],\"markDefs\":[{\"_key\":\"0287907f040c\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-775\",\"_type\":\"reference\"}}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/42ba6e7f1308cc24cf09a6f23ad0b2ac6ee6eb68-1500x1500.png\",\"publishedDate\":\"2023-02-10T10:05:00-05:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c81197f508f1dcffe7445b27e613cc9e1080786c-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Innovation has always been a top priority here at Braze. So when we set out to take Canvas —our customer journey management tool—to the next level, we knew we were up for the task. It took careful planning, testing, and collaboration across the Product, Engineering, and User Experience teams, but we successfully launched the next-generation of Canvas, Canvas Flow, in July 2022. For an inside look at how we pulled it off, we sat down with Steven Camiña, Group Product Manager of the Messaging team.\",\"pageTitle\":\"Reinventing Orchestration: How Braze Built Our Canvas Flow Customer Journey Tool\",\"slug\":{\"current\":\"building-braze-how-braze-built-our-canvas-flow-customer-journey-tool\"}},\"title\":\"Reinventing Orchestration: How Braze Built Our Canvas Flow Customer Journey Tool\"},{\"_id\":\"c51b8471-4754-40da-b949-e90f84cc9c59\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"5358a64616b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"5358a64616b90\",\"_type\":\"span\",\"marks\":[],\"text\":\"The term “growth” gets thrown around a lot these days. Businesses are evolving and finding themselves forced to embrace new approaches and new technologies in order to thrive in a fast-changing landscape. But not all growth—and not all growth marketing strategies—are alike. In fact, some may end up costing more than the limited value they produce, while others may take off like a rocket, only to fizzle and fall flat after a short time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"47ffee26574d\",\"_type\":\"block\",\"children\":[{\"_key\":\"47ffee26574d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"So let's explore what growth marketing is, what factors influence it, how brands can master the strategies that make growth possible, and how you can leverage these key growth marketing concepts and tools to improve your overall business outcomes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e787a4149f42\",\"_type\":\"block\",\"children\":[{\"_key\":\"e787a4149f420\",\"_type\":\"span\",\"marks\":[],\"text\":\"Table of contents:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b62ba72575e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"b62ba72575e30\",\"_type\":\"span\",\"marks\":[\"d59e44d5407e\"],\"text\":\"What is Growth Marketing?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"d59e44d5407e\",\"_type\":\"link\",\"href\":\"#what-is-growth-marketing\"}],\"style\":\"normal\"},{\"_key\":\"8b16a52be0a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b16a52be0a90\",\"_type\":\"span\",\"marks\":[\"ddead20b87e8\"],\"text\":\"Why is Growth Marketing Important?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ddead20b87e8\",\"_type\":\"link\",\"href\":\"#Why-Is-Growth-Marketing-Important\"}],\"style\":\"normal\"},{\"_key\":\"d3656a678126\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3656a6781260\",\"_type\":\"span\",\"marks\":[\"ecab12f6979b\"],\"text\":\"Growth Marketing Vs. Marketing: What’s the Difference?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ecab12f6979b\",\"_type\":\"link\",\"href\":\"#growth-vs-marketing\"}],\"style\":\"normal\"},{\"_key\":\"7af0cccfe11e\",\"_type\":\"block\",\"children\":[{\"_key\":\"7af0cccfe11e0\",\"_type\":\"span\",\"marks\":[\"4b9a64f64610\"],\"text\":\"What Does Real Growth Marketing Look Like?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"4b9a64f64610\",\"_type\":\"link\",\"href\":\"#What-Does-Real-Growth-Marketing-Look-Like\"}],\"style\":\"normal\"},{\"_key\":\"c710828956b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"c710828956b80\",\"_type\":\"span\",\"marks\":[\"430e3dd78ed1\"],\"text\":\"Real-World Examples of Growth Marketing Success\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"430e3dd78ed1\",\"_type\":\"link\",\"href\":\"#Real-world-Examples-of-Growth-Marketing-Success\"}],\"style\":\"normal\"},{\"_key\":\"28a9c9810133\",\"_type\":\"block\",\"children\":[{\"_key\":\"28a9c98101330\",\"_type\":\"span\",\"marks\":[\"218c5ec4cc9e\"],\"text\":\"How to Create a Powerful Growth Marketing Campaign\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"218c5ec4cc9e\",\"_type\":\"link\",\"href\":\"#How-to-Create-a-Powerful-Growth-Marketing-Campaign\"}],\"style\":\"normal\"},{\"_key\":\"1269ddc44fcb\",\"_type\":\"block\",\"children\":[{\"_key\":\"1269ddc44fcb0\",\"_type\":\"span\",\"marks\":[\"898fbd8e391f\"],\"text\":\"How to Use Data in Growth Marketing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"898fbd8e391f\",\"_type\":\"link\",\"href\":\"#How-to-Use-Data-in-Growth-Marketing\"}],\"style\":\"normal\"},{\"_key\":\"9403caa7f5a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"9403caa7f5a50\",\"_type\":\"span\",\"marks\":[\"cf196968eaea\"],\"text\":\"How Does Technology Influence Growth Marketing?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"cf196968eaea\",\"_type\":\"link\",\"href\":\"#How-Does-Technology-Influence-Growth-Marketing\"}],\"style\":\"normal\"},{\"_key\":\"cfda6358451c\",\"_type\":\"block\",\"children\":[{\"_key\":\"cfda6358451c0\",\"_type\":\"span\",\"marks\":[\"609d4c97dc8e\"],\"text\":\"The Importance of Building a Growth Team\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"609d4c97dc8e\",\"_type\":\"link\",\"href\":\"#The-Importance-of-Building-a-Growth-Team\"}],\"style\":\"normal\"},{\"_key\":\"00b1e77efe90\",\"_type\":\"block\",\"children\":[{\"_key\":\"00b1e77efe900\",\"_type\":\"span\",\"marks\":[\"d6fa09c59186\"],\"text\":\"Examples of Real Brands Using a Data and Tech-Driven Growth Marketing Strategy\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"d6fa09c59186\",\"_type\":\"link\",\"href\":\"#Examples-of-Real-Brands-Use-a-Data-and-Tech-Driven-Growth-Marketing-Strategy\"}],\"style\":\"normal\"},{\"_key\":\"e9133f819fb7\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9133f819fb70\",\"_type\":\"span\",\"marks\":[\"c8b3d36fddbd\"],\"text\":\"Final Thoughts\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c8b3d36fddbd\",\"_type\":\"link\",\"href\":\"#final-thoughts\"}],\"style\":\"normal\"},{\"_key\":\"611631ac6b16\",\"_type\":\"block\",\"children\":[{\"_key\":\"611631ac6b160\",\"_type\":\"span\",\"marks\":[\"2f3d80fc2965\"],\"text\":\"Featured Resources\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"2f3d80fc2965\",\"_type\":\"link\",\"href\":\"#featured-resources\"}],\"style\":\"normal\"},{\"_key\":\"9eTbG7KONWXxORy3EWRNZ\",\"_type\":\"anchor\",\"anchorId\":\"what-is-growth-marketing\"},{\"_key\":\"1b7df8ce6d48\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b7df8ce6d480\",\"_type\":\"span\",\"marks\":[],\"text\":\"What Is Growth Marketing?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"484816857a00\",\"_type\":\"block\",\"children\":[{\"_key\":\"484816857a000\",\"_type\":\"span\",\"marks\":[],\"text\":\"Growth marketing is a type of marketing that focuses on driving and sustaining long-term growth, using data-driven insights to increase customer acquisition, \"},{\"_key\":\"484816857a001\",\"_type\":\"span\",\"marks\":[\"af03a5de0e00\"],\"text\":\"retention\"},{\"_key\":\"484816857a002\",\"_type\":\"span\",\"marks\":[],\"text\":\", and loyalty.\"}],\"markDefs\":[{\"_key\":\"af03a5de0e00\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-719574\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"993ec80319b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"993ec80319b50\",\"_type\":\"span\",\"marks\":[],\"text\":\"The practice helps brands to better understand their audience and typically uses multiple methods of messaging to foster trust and long-term relationships.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"481eaab408cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"481eaab408cc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the knowledge and ability to optimize every stage of the consumer’s journey, this approach helps to provide a more \"},{\"_key\":\"481eaab408cc1\",\"_type\":\"span\",\"marks\":[\"d33f5efcab57\"],\"text\":\"personalized and valuable experience\"},{\"_key\":\"481eaab408cc2\",\"_type\":\"span\",\"marks\":[],\"text\":\" for the customer, leading to long-term success.\"}],\"markDefs\":[{\"_key\":\"d33f5efcab57\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-75184\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"3b4cb9a0a05f\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b4cb9a0a05f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For businesses, this means adopting a growth mindset and a systematic way of thinking about and approaching risks and opportunities. Strategic decisions to support an effective growth marketing program may include developing new product features, market expansion, acquisition campaigns, \"},{\"_key\":\"3b4cb9a0a05f1\",\"_type\":\"span\",\"marks\":[\"27cad7628059\"],\"text\":\"customer engagement\"},{\"_key\":\"3b4cb9a0a05f2\",\"_type\":\"span\",\"marks\":[],\"text\":\", or even eliminating team and technology silos to improve operational efficiencies.\"}],\"markDefs\":[{\"_key\":\"27cad7628059\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-643288\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e495d37ec862\",\"_type\":\"block\",\"children\":[{\"_key\":\"e495d37ec8620\",\"_type\":\"span\",\"marks\":[],\"text\":\"Most importantly, real growth occurs when teams carefully consider opportunities and take calculated risks on larger goals, informed by quality data.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"40676d3ffd19\",\"_type\":\"block\",\"children\":[{\"_key\":\"40676d3ffd190\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Growth-minded companies focus not just on metrics like higher sales or an increase in new users, but on bigger goalposts like sustainability and efficiency.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fAHCMwKpFxfwPCvo2ODWy\",\"_type\":\"anchor\",\"anchorId\":\"Why Is Growth Marketing Important\"},{\"_key\":\"2b00312f5a70\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b00312f5a700\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why Is Growth Marketing Important?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6490c24a8191\",\"_type\":\"block\",\"children\":[{\"_key\":\"6490c24a81910\",\"_type\":\"span\",\"marks\":[],\"text\":\"Growth marketing can place your business in a much better position to be able to prepare and deal with any changes in the business, both internal and external. Understanding what is working and what isn’t means you can keep adapting. That insight allows growth marketing programs to move from attracting customers to keeping them engaged and loyal longer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d9679d1e8fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d9679d1e8fb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By leveraging successful growth marketing strategies, you can optimize \"},{\"_key\":\"1d9679d1e8fb1\",\"_type\":\"span\",\"marks\":[\"face411a57fe\"],\"text\":\"every growth opportunity for the business\"},{\"_key\":\"1d9679d1e8fb2\",\"_type\":\"span\",\"marks\":[],\"text\":\" at each stage of the marketing funnel—and because everything is backed by data, you are able to pivot and shape your plans much more quickly.\"}],\"markDefs\":[{\"_key\":\"face411a57fe\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-633474\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"DBMnTZEA8PYIB11ktyWs1\",\"_type\":\"anchor\",\"anchorId\":\"growth-vs-marketing\"},{\"_key\":\"468c2a1066be\",\"_type\":\"block\",\"children\":[{\"_key\":\"468c2a1066be0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Growth Marketing vs. Marketing: What’s the Difference?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0036ef1050f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"0036ef1050f80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Traditional marketing or digital marketing tends to focus on specific, traditional goals like selling products or creating brand awareness. In contrast, growth marketing is fundamentally data-driven and sees experimentation and optimization as key priorities, allowing a business to evolve and constantly search for new ways to acquire, engage, impress, and retain customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2fceac35d339\",\"_type\":\"block\",\"children\":[{\"_key\":\"2fceac35d3390\",\"_type\":\"span\",\"marks\":[],\"text\":\"Another benefit of growth marketing? Because it is so data-driven, growth marketing can often be more cost-effective and produce a stronger ROI. Growth marketing teams are able to leverage proven theories and statistics from real customers to take more effective action and drive increased value from their activities.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"10da9599dd9a\",\"_type\":\"anchor\",\"anchorId\":\"What Does Real Growth Marketing Look Like\"},{\"_key\":\"1bb4e17c6de8\",\"_type\":\"block\",\"children\":[{\"_key\":\"1bb4e17c6de80\",\"_type\":\"span\",\"marks\":[],\"text\":\"What Does Real Growth Marketing Look Like?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66daaa6958c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"66daaa6958c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Growth marketing can be incredibly powerful; however, what many mistakenly call \\\"growth strategies\\\" are often unsustainable. Understanding the difference between a true growth marketing approach and a pale imitation is essential. So let's dig a little deeper and separate the real deal from approaches that may—in reality—end up being nothing more than a distraction.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"mbybCKjg\",\"_type\":\"richImage\",\"alt\":\"A chart describing the text below\",\"asset\":{\"_ref\":\"image-d66535a21d2b7845ae01a60039ff3a12f017c5cb-2400x1210-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"0c974f3d615b\",\"_type\":\"anchor\",\"anchorId\":\"Real-world Examples of Growth Marketing Success\"},{\"_key\":\"19cb73b097a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"19cb73b097a40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Real-world Examples of Growth Marketing Success\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7ebb2b393827\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ebb2b3938270\",\"_type\":\"span\",\"marks\":[],\"text\":\"Upday, a free news app, and Clipchamp, a video editing program, both moved beyond their traditional marketing methods and platforms to leveraging growth marketing approaches that allowed them to re-engage users and give customers a more seamless and satisfying experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a94f931db860\",\"_type\":\"block\",\"children\":[{\"_key\":\"a94f931db8600\",\"_type\":\"span\",\"marks\":[],\"text\":\"Their success was significant and \"},{\"_key\":\"a94f931db8601\",\"_type\":\"span\",\"marks\":[\"198f35ae71d1\"],\"text\":\"measurable\"},{\"_key\":\"a94f931db8602\",\"_type\":\"span\",\"marks\":[],\"text\":\" and gave further insight into their customer base, leading to more informed strategic growth marketing decisions they can implement as time goes on.\"}],\"markDefs\":[{\"_key\":\"198f35ae71d1\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-235033\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"d95JZ173\",\"_type\":\"richImage\",\"alt\":\"a case study with a problem, strategy, and results\",\"asset\":{\"_ref\":\"image-222f1feea109ea1c1806b378693de3cda2b9157e-2400x1000-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"jxAhh9OU\",\"_type\":\"richImage\",\"alt\":\"a case study with a problem, strategy, and results\",\"asset\":{\"_ref\":\"image-e1fa601b8aaa1edb65946b38f500a57fc8b038b8-2400x1210-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"MYWVhTPeiyK2j6NjI6oGd\",\"_type\":\"anchor\",\"anchorId\":\"How to Create a Powerful Growth Marketing Campaign\"},{\"_key\":\"17d4217c926a\",\"_type\":\"block\",\"children\":[{\"_key\":\"17d4217c926a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to Create a Powerful Growth Marketing Campaign\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"194f878bf2a6\",\"_type\":\"block\",\"children\":[{\"_key\":\"194f878bf2a60\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7ad01ec72b60\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ad01ec72b600\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Evaluate your ratio of CAC:CLV: \"},{\"_key\":\"7ad01ec72b601\",\"_type\":\"span\",\"marks\":[],\"text\":\"Keeping your customer acquisition costs (CAC) in check in relation to overall \"},{\"_key\":\"7ad01ec72b602\",\"_type\":\"span\",\"marks\":[\"9039b82648a5\"],\"text\":\"customer lifetime value\"},{\"_key\":\"7ad01ec72b603\",\"_type\":\"span\",\"marks\":[],\"text\":\" (CLV) is key to driving profits. Otherwise, you risk burning through your budget, spending more to generate less value than you're investing. That's why CAC needs to cost less than the value each customer generates. Overall, a \"},{\"_key\":\"7ad01ec72b604\",\"_type\":\"span\",\"marks\":[\"a848bc4276fa\"],\"text\":\"1:3 ratio\"},{\"_key\":\"7ad01ec72b605\",\"_type\":\"span\",\"marks\":[],\"text\":\" is a smart benchmark to aim for.\"}],\"markDefs\":[{\"_key\":\"9039b82648a5\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-209809\",\"_type\":\"reference\"}},{\"_key\":\"a848bc4276fa\",\"_type\":\"link\",\"href\":\"https://www.chargebee.com/resources/glossaries/ltv-cac-ratio/\"}],\"style\":\"normal\"},{\"_key\":\"2bad6933f42e\",\"_type\":\"block\",\"children\":[{\"_key\":\"2bad6933f42e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"31c84c4c1063\",\"_type\":\"block\",\"children\":[{\"_key\":\"31c84c4c10630\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Next, look at CAC and CLV by channel to find leaks or holes in your funnel.\"},{\"_key\":\"31c84c4c10631\",\"_type\":\"span\",\"marks\":[],\"text\":\" What's the breakdown of your customer acquisition in terms of organic vs. paid? Are word of mouth social referrals or sign-ups from Search Engine Optimization (SEO) helping keep your costs lower? Blended CAC (which includes both organic and paid together) tends to obscure what's driving the numbers you’re seeing, so it's important to drill down to the per-channel level.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b090159afcd5\",\"_type\":\"block\",\"children\":[{\"_key\":\"b090159afcd50\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5189725ec22f\",\"_type\":\"block\",\"children\":[{\"_key\":\"5189725ec22f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Drive incremental profit at a low CAC: \"},{\"_key\":\"5189725ec22f1\",\"_type\":\"span\",\"marks\":[\"17b57cfa5aab\"],\"text\":\"Scale\"},{\"_key\":\"5189725ec22f2\",\"_type\":\"span\",\"marks\":[],\"text\":\" and efficiency don't always go hand in hand. Spending more on marketing often means efficiency declines, while reducing your spend means that your efficiency generally improves, but at the cost of scale. Instead of a whole firehose of growth, you should be looking for a steadier drip drip drip of activity at a low CAC.\"}],\"markDefs\":[{\"_key\":\"17b57cfa5aab\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-245945\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"8582b2824861\",\"_type\":\"block\",\"children\":[{\"_key\":\"8582b28248610\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d95d5a61cc42\",\"_type\":\"block\",\"children\":[{\"_key\":\"d95d5a61cc420\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. Analyze your retention curves: \"},{\"_key\":\"d95d5a61cc421\",\"_type\":\"span\",\"marks\":[\"d2a099e00cba\"],\"text\":\"Good retention curves flatten out, and even better retention curves \\\"smile.\\\"\"},{\"_key\":\"d95d5a61cc422\",\"_type\":\"span\",\"marks\":[],\"text\":\" If your charts reveal continual decline, you may be filling a leaky bucket and trouble may be up ahead if you don’t course correct.\"}],\"markDefs\":[{\"_key\":\"d2a099e00cba\",\"_type\":\"link\",\"href\":\"https://alcorfund.com/insight/retention-curves-definition-types-three-ways-to-create-analyze-it/\"}],\"style\":\"normal\"},{\"_key\":\"0BxzJrAZ\",\"_type\":\"richImage\",\"alt\":\"three growth charts\",\"asset\":{\"_ref\":\"image-7d62d20d694aaeb3b1c59c87ffc5d60d4a842406-2400x1752-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"62f20440045a\",\"_type\":\"block\",\"children\":[{\"_key\":\"62f20440045a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. Cultivate \"},{\"_key\":\"62f20440045a1\",\"_type\":\"span\",\"marks\":[\"22cb1261ed1c\",\"strong\"],\"text\":\"high-value actions (HVAs)\"},{\"_key\":\"62f20440045a2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" and keep an eye on negative-value actions (NVAs): \"},{\"_key\":\"62f20440045a3\",\"_type\":\"span\",\"marks\":[],\"text\":\"HVAs are typically a set of customer actions that indicate greater longer-term business value for your company—think users who not only create a profile, but invite friends to join (growth loop!) or customers who complete their first order and save their payment method to their account. And negative value actions (NVAs), as the name suggests, are negative signals that highlight low-value conditions in your audience (say, shoppers who choose to check out as a guest rather than create a profile). To maximize growth, you need to keep an eye out for both.\"}],\"markDefs\":[{\"_key\":\"22cb1261ed1c\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-6681\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"51c7ae367eac\",\"_type\":\"block\",\"children\":[{\"_key\":\"51c7ae367eac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To do that, you can segment users into engagement maps, and then guide these customer groups through their lifecycle with incentives, content, and customer education.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dd963b8e9c73\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd963b8e9c730\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"6. Go beyond growth and think about engagement: \"},{\"_key\":\"dd963b8e9c731\",\"_type\":\"span\",\"marks\":[],\"text\":\"Almost every growth marketer knows how to optimize Search Engine Marketing (SEM), SEO, digital, social, and affiliate marketing. But there's a payoff to be had in thinking about the full customer journey and \"},{\"_key\":\"dd963b8e9c732\",\"_type\":\"span\",\"marks\":[\"e5246f21cbac\"],\"text\":\"lifecycle marketing\"},{\"_key\":\"dd963b8e9c733\",\"_type\":\"span\",\"marks\":[],\"text\":\". Focusing on the entire funnel, not just acquisition, can help you to acquire more customers than you might think possible, plus increase your customer lifetime value, enabling you to spend more on acquisition marketing and to do so more effectively.\"}],\"markDefs\":[{\"_key\":\"e5246f21cbac\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7092\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"0e4eb7747a52\",\"_type\":\"block\",\"children\":[{\"_key\":\"0e4eb7747a520\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"7. 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With about \"},{\"_key\":\"a64f703af03f3\",\"_type\":\"span\",\"marks\":[\"2d321fce3e3d\"],\"text\":\"50 million monthly active users (MAU) and relatively flat growth\"},{\"_key\":\"a64f703af03f4\",\"_type\":\"span\",\"marks\":[],\"text\":\", Facebook invested in a growth team framework to launch into the giant we know today—with nearly 3 billion MAUs. 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Facebook popularized this structure, but not all companies have found it works.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1130f849d3ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"1130f849d3ad0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Within marketing: \"},{\"_key\":\"1130f849d3ad1\",\"_type\":\"span\",\"marks\":[],\"text\":\"10% said growth teams are part of larger marketing teams. Since marketing teams are typically responsible for user acquisition, growth teams can often fall under this reporting chain, with the growth leader reporting to a CMO.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"55e02c64f9cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"55e02c64f9cc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How to Structure Your Growth-Focused Team\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6f7b43d23513\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f7b43d235130\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5be44fc1a541\",\"_type\":\"block\",\"children\":[{\"_key\":\"5be44fc1a5410\",\"_type\":\"span\",\"marks\":[],\"text\":\"Teams that follow growth strategies usually fall somewhere in the spectrum between being \"},{\"_key\":\"5be44fc1a5411\",\"_type\":\"span\",\"marks\":[\"a2943f78fed7\"],\"text\":\"functionally organized or following the independent model\"},{\"_key\":\"5be44fc1a5412\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"a2943f78fed7\",\"_type\":\"link\",\"href\":\"https://medium.com/swlh/how-do-you-choose-the-best-growth-team-model-632ad5a85be9\"}],\"style\":\"normal\"},{\"_key\":\"b3d580a4ef26\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3d580a4ef260\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The functional model\"},{\"_key\":\"b3d580a4ef261\",\"_type\":\"span\",\"marks\":[],\"text\":\" assigns leaders to different functions, such as onboarding and signups. 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That's why today, \"},{\"_key\":\"8289729da5e53\",\"_type\":\"span\",\"marks\":[\"c01d37907126\"],\"text\":\"disruptive startups are shaking\"},{\"_key\":\"8289729da5e54\",\"_type\":\"span\",\"marks\":[],\"text\":\" up well-established industries, empowered in part by their agile makeup and their networked—or cross-functional—teams.\"}],\"markDefs\":[{\"_key\":\"ce09e4e78b04\",\"_type\":\"link\",\"href\":\"https://www2.deloitte.com/content/dam/Deloitte/global/Documents/HumanCapital/gx-hc-unlocking-flexible-%20organization.pdf\"},{\"_key\":\"c01d37907126\",\"_type\":\"link\",\"href\":\"https://fastercapital.com/content/The-software-companies-that-are-shaking-up-the-startup-scene.html\"}],\"style\":\"normal\"},{\"_key\":\"83887407c73c\",\"_type\":\"block\",\"children\":[{\"_key\":\"83887407c73c0\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"\\\"Today’s global operating environment is too unpredictable to rely on organizational structures devised over a century ago in order to adapt and respond to new challenges.\\\" —Unlocking the flexible organization: Organizational design for an uncertain future, \"},{\"_key\":\"83887407c73c1\",\"_type\":\"span\",\"marks\":[\"strong\",\"9019dd61ffa3\",\"em\"],\"text\":\"Deloitte\"}],\"markDefs\":[{\"_key\":\"9019dd61ffa3\",\"_type\":\"link\",\"href\":\"https://www2.deloitte.com/content/dam/Deloitte/global/Documents/HumanCapital/gx-hc-unlocking-flexible-%20organization.pdf\"}],\"style\":\"normal\"},{\"_key\":\"ee57f3df36fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee57f3df36fc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Agile Team Building, 101\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3125a1ae9c48\",\"_type\":\"block\",\"children\":[{\"_key\":\"3125a1ae9c480\",\"_type\":\"span\",\"marks\":[],\"text\":\"Siloed work environments \"},{\"_key\":\"3125a1ae9c481\",\"_type\":\"span\",\"marks\":[\"4167a11b81a7\"],\"text\":\"are out\"},{\"_key\":\"3125a1ae9c482\",\"_type\":\"span\",\"marks\":[],\"text\":\" and more effective cross-team collaboration to deliver promising growth is in. From hiring to rethinking the company org chart, here's how to get started on the path to transforming into an agile organization.\"}],\"markDefs\":[{\"_key\":\"4167a11b81a7\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12386\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"56ede26e6ab3\",\"_type\":\"block\",\"children\":[{\"_key\":\"56ede26e6ab30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Hire experts/versatilists: \"},{\"_key\":\"56ede26e6ab31\",\"_type\":\"span\",\"marks\":[],\"text\":\"These workers have the same sort of in-depth skills that can be traditionally found in specialists, but they're able to pair these with a wide set of responsibilities popularly associated with generalists, setting them up to be a fast-growing part of organizations. 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