Mobile App Marketing Platform to Drive Engagement | Braze
2026-03-07 22:11 Diff

Be Absolutely Engaging.™

Coordinate personalized and contextually relevant mobile messages from one central platform.

Drive revenue by delivering value to a bigger and more engaged mobile audience.

No more point solutions. Bring all your mobile channels together in one place.

Reliably grow and reach your mobile audience with trusted data in a changing privacy landscape.

Transform the mobile app into a key engagement tool through outstanding app experiences.

Build first-party relationships

Unify first-party data from any source to understand and act on real-time and historical preferences, behaviors, conversion likelihood, and interactions across channels.

Enhance the user profile with rich, zero-party data on user preferences, contact info, feedback, and more. Out-of-the-box in-app survey templates make it easy to capture this information directly from users.

Build any audience you can imagine. Tap into 100+ ready-to-use segmentation filters to reach the right users every time.

Impress in every message

Capture customer attention with fullscreen overlays, slideups, modals, surveys, opt-in forms, and other interactive messages.

Engage customers without interrupting their experience with persistent, inline banners that display the most relevant message.

Empower customers to discover content at their own pace with rich, individually tailored Content Cards delivered to an in-app inbox or feed.

Drive adoption by toggling on new app features for specific audiences and guiding them with relevant messaging.

Break down channel silos

Bring users back into the app with time-sensitive, catchy messages that attract attention and drive action.

Display persistent, real-time updates right on the iPhone Lock Screen to keep users in the loop on on-demand delivery orders, sporting events, election results, and other live events.

Follow customers wherever they go. Start building your customer engagement strategy with mobile and expand over time to meet your customers on email, web, TV, paid channels, and more.

Impress in every message

Drag and drop for no-code simplicity, or write your own code for ultimate customization--the choice is yours! Stay on brand by adding custom fonts, colors, and other styles.

Choose from a library of pre-built message templates, or create and save your own branded templates.

Kickstart the copywriting, image generation, and QA process with AI-powered inspiration.

Easily test and optimize every part of your mobile strategy—from images to copy and everything in between—to uncover what works.

Maximize mobile revenue

Automatically trigger mobile messages based on real-time customer behaviors, interactions, and updates happening within your tech stack.

Add real-time recommendations, content, promotions, and more into mobile messages to give every user the information that’s most useful to them.

Engage users with relevant messages that are targeted and triggered based on their locations in the real world.

Automatically optimize mobile journeys by sending users messages on their preferred channels at their preferred times.

What is mobile app messaging with Braze?

How do in-app messages work in Braze?

What are Content Cards in Braze?

How does Braze support mobile banners?

Can I use feature flags with Braze mobile messaging?

How does personalization work in mobile app messaging?

Can Braze test and optimize in-app messaging campaigns?

How do in-app surveys work in Braze?