<!DOCTYPE html><html lang="pt-br"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/d85d6a0cbc49ff63.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a53ed4fffe70f1d9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/ac677f3becdb0fb9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6ec5e54ae379e487.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2afa656f675362c8.js"/><script src="/_next/static/chunks/1ef81171-aae859132489928d.js" async=""></script><script src="/_next/static/chunks/4678-c4cf65c8a49d50fc.js" async=""></script><script src="/_next/static/chunks/main-app-6197fa6a88b2be67.js" async=""></script><script src="/_next/static/chunks/2574-983010db2095872b.js" async=""></script><script src="/_next/static/chunks/7039-2043547fbf600338.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/resources/error-eb663c64f63eb59c.js" async=""></script><script src="/_next/static/chunks/6631-fd5b6182a473af1c.js" async=""></script><script src="/_next/static/chunks/6856-d52b74953b91bb74.js" async=""></script><script src="/_next/static/chunks/5652-d640ca44a84f73bf.js" async=""></script><script src="/_next/static/chunks/1641-f9d0eb4225e5e7bc.js" async=""></script><script src="/_next/static/chunks/3198-7ca9872dc04a0faf.js" async=""></script><script src="/_next/static/chunks/9844-27851a4be1d74e02.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js" async=""></script><script src="/_next/static/chunks/app/global-error-0a70c5e451e9c961.js" async=""></script><script src="/_next/static/chunks/ffb75e2a-c3d618ad22d03e8e.js" async=""></script><script src="/_next/static/chunks/8576-b68d5fef27b8d29c.js" async=""></script><script src="/_next/static/chunks/5205-77a65f628022e274.js" async=""></script><script src="/_next/static/chunks/8718-6ba6eed4aa6c2ce7.js" async=""></script><script src="/_next/static/chunks/4127-8253b833f7ff17fa.js" async=""></script><script src="/_next/static/chunks/5474-34ef9587537a720b.js" async=""></script><script src="/_next/static/chunks/636-5e4c8de26b163781.js" async=""></script><script src="/_next/static/chunks/9482-28845d0d4b186828.js" async=""></script><script src="/_next/static/chunks/8164-1badc727a0888923.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js" async=""></script><script src="/_next/static/chunks/8002-9b2eb0ca929ae2a5.js" async=""></script><script src="/_next/static/chunks/3223-34d5fa9fb7380953.js" async=""></script><script src="/_next/static/chunks/9980-4dab4c1c6d1d26af.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/resources/page-73a38901af19f6e3.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><link rel="icon" href="/favicon.ico" sizes="any"/><title>Braze Resources</title><meta name="description" content="Thought leadership, tips, and tricks for world-class customer engagement"/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://www.braze.com/pt-br/resources"/><link rel="alternate" hrefLang="en-us" href="https://www.braze.com/resources"/><link rel="alternate" hrefLang="fr" href="https://www.braze.com/fr/resources"/><link rel="alternate" hrefLang="pt-br" href="https://www.braze.com/pt-br/resources"/><link rel="alternate" hrefLang="ja" href="https://www.braze.com/ja/resources"/><link rel="alternate" hrefLang="ko" href="https://www.braze.com/ko/resources"/><link rel="alternate" hrefLang="x-default" href="https://www.braze.com/resources"/><meta property="og:title" content="Braze Resources"/><meta property="og:description" content="Thought leadership, tips, and tricks for world-class customer engagement"/><meta property="og:url" content="https://www.braze.com/pt-br/resources"/><meta property="og:image" content="https://www.braze.com/images/default-opengraph-image.png"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Braze Resources"/><meta name="twitter:description" content="Thought leadership, tips, and tricks for world-class customer engagement"/><meta name="twitter:image" content="https://www.braze.com/images/default-opengraph-image.png"/><meta name="next-size-adjust"/><script>(self.__next_s=self.__next_s||[]).push(["https://cdn.cookielaw.org/scripttemplates/otSDKStub.js",{"data-document-language":"true","type":"text/javascript","data-domain-script":"a4189af1-fcc1-4ec1-9f51-e3bc768c6650","id":"onetrust-sdk-script"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage: 'denied',\n functionality_storage: 'denied',\n personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n ad_personalization: 'denied',\n region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU','SE','SI','MC','SK','MF','SM','GB','YT','IE','GF','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n wait_for_update: 500,\n });\n // Set default consent for all other regions\n gtag('consent', 'default', {\n ad_storage: 'granted',\n analytics_storage: 'granted',\n functionality_storage: 'granted',\n personalization_storage: 'granted',\n security_storage: 'granted',\n ad_user_data: 'granted',\n ad_personalization: 'granted',\n wait_for_update: 500,\n });\n ","id":"gtm-consent-mode"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"(function(w,l){\n w[l]=w[l]||[];\n w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\n })(window,'dataLayer');","id":"gtm-init"}])</script><script>(self.__next_s=self.__next_s||[]).push(["https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ",{"async":true,"id":"gtm-script"}])</script><script src="/_next/static/chunks/polyfills-42372ed130431b0a.js" noModule=""></script></head><body class="__variable_97c7bb pt-br-locale"><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><script>!function(){try{var d=document.documentElement,n='data-theme',s='setAttribute';var e=localStorage.getItem('theme');if('system'===e||(!e&&true)){var t='(prefers-color-scheme: dark)',m=window.matchMedia(t);if(m.media!==t||m.matches){d.style.colorScheme = 'dark';d[s](n,'dark')}else{d.style.colorScheme = 'light';d[s](n,'light')}}else if(e){d[s](n,e|| '')}if(e==='light'||e==='dark')d.style.colorScheme=e}catch(e){}}()</script><header id="site-header" class="fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50" data-site-header="true"><nav id="main-nav-container" class="container flex items-center h-full" aria-label="Main site"><a data-event-name="Header" data-event-label="Logo" aria-label="Homepage" class="flex shrink-0 grow-0 basis-20 items-center xl:mr-10" href="/pt-br"><img alt="braze" loading="lazy" width="100" height="32" decoding="async" data-nimg="1" class="block" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=128&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75"/></a><div id="menu-toggle" class="h-full xl:w-full ml-auto"><div class="fixed inset-0 top-[64px] z-50 overflow-x-hidden bg-white xl:flex xl:static xl:h-full xl:overflow-visible hidden"><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto"><li class="w-full xl:w-auto"><a aria-label="Por que Braze?" class="flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px]" href="/pt-br/value-of-braze">Por que Braze?</a></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Produto<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Produto" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Produto"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-6"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Dados</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/braze-data-platform"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Plataforma de Dados da Braze</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Relatórios e Análises</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Orquestração</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/journey-orchestration"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dataflow-04"><use href="/icons/sprites.svg#dataflow-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Orquestração de Jornada</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/testing-experimentation"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="horizontal-bar-chart-01"><use href="/icons/sprites.svg#horizontal-bar-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Experimentos</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Canais</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cross-channels"><use href="/icons/sprites.svg#cross-channels"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Diferentes Canais de Mensagens</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">SMS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="whatsapp"><use href="/icons/sprites.svg#whatsapp"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mensagens em Aplicativos</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="server-05"><use href="/icons/sprites.svg#server-05"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mensagens Web</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/audience-sync"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="sliders-02"><use href="/icons/sprites.svg#sliders-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Audience Sync de Mídia</span></div></a></li></ul></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F980] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 mr-2 xl:mr-0 rounded-md bg-gradient-icon text-white"><svg width="20" height="20" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">BrazeAI™</span><p class="text-md font-normal text-gray-600">Saiba como o BrazeAI™ está incorporado aos recursos em nossa plataforma.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/pt-br/product/brazeai">Saiba Mais</a></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/pt-br/product/overview"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="atom-01"><use href="/icons/sprites.svg#atom-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">A Plataforma Braze</span><span class="text-sm font-normal text-gray-600">Todos os seus dados, canais e necessidades de orquestração em uma única plataforma.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/product"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="settings-01"><use href="/icons/sprites.svg#settings-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Como Funciona</span><span class="text-sm font-normal text-gray-600">Um detalhamento de nossa pilha de tecnologia verticalmente integrada.</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Soluções<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solu--es" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Solu--es"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Indústrias</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Varejo e e-Commerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Serviços Financeiros</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Turismo</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mídia e Entretenimento</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Delivery</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Restaurantes</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze Para</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engenheiros</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/pt-br/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee while looking at a laptop computer ." loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">Análise Global de Engajamento do Cliente de 2025</span><span class="text-md font-normal text-gray-600">Em nossa quinta Análise Global do Engajamento do Cliente, estamos examinando as principais tendências emergentes para os profissionais de marketing em 2025.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Parceiros<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Parceiros" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Parceiros"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore e conecte-se com nossos parceiros confiáveis de tecnologia ou soluções</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Soluções</span><span class="text-sm font-normal text-gray-600">Descubra nossas parcerias com as principais agências, consultorias e integradores de sistemas do mundo</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Tecnologia</span><span class="text-sm font-normal text-gray-600">Conheça nossas mais de 140 integrações de parceiros de tecnologia.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Materiais<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Materiais" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Materiais"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Veja</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Hub de Materiais</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Casos de Sucesso</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Guias e Relatórios</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Vídeos (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Eventos e Webinars</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/pt-br"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">Documentação para o Usuário</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Cresça</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire Customer Community (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Champion (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certificação</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Suporte</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Visão Geral do Suporte</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Profissionais da Braze</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Planos de Sucesso da Braze</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Empresa<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Empresa" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Empresa"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Sobre Nós</span><span class="text-sm font-normal text-gray-600">Saiba como a Braze se tornou a principal plataforma de engajamento do cliente.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Relações com Investidores (EN)</span><span class="text-sm font-normal text-gray-600">Receba as últimas notícias, números e resultados financeiros.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Carreiras (EN)</span><span class="text-sm font-normal text-gray-600">Descubra vagas de emprego e por que as pessoas adoram trabalhar na Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">Explore nossos dados ambientais, sociais e de governança corporativa.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Notícias (EN)</span><span class="text-sm font-normal text-gray-600">Saiba mais sobre os últimos acontecimentos no Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Jurídicos (EN)</span><span class="text-sm font-normal text-gray-600">Obtenha informações sobre nossos termos legais, políticas, conformidade e muito mais.</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">Está procurando por outra coisa?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/pt-br/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>Fale Conosco!</a></div></div></li></ul><a aria-label="Pesquisar" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/pt-br/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&>svg:last-child]:ml-1 [&>svg:last-child]:rotate-0 [&>svg:last-child]:transition-all" aria-expanded="false" aria-haspopup="true" aria-label="Language Switcher"><svg width="18" height="18" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><svg width="12" height="12" role="img" aria-label="chevron-down"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><nav class="absolute bottom-full sm:bottom-auto sm:top-full w-[320px] left-1/2 -translate-x-1/2 z-50 bg-white rounded-[6px] shadow-lg overflow-hidden max-h-0" aria-hidden="true" aria-labelledby="language-switcher-button"><ul class="z-50 flex flex-col max-h-0"><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="English"><span>English</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Français"><span>Français</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="日本語"><span>日本語</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="한국어"><span>한국어</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] bg-[#9359ff] bg-opacity-[0.04] font-medium hover:bg-opacity-[0.08]"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Português BR"><span>Português BR</span><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" color="#6826E1" style="color:#6826E1" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z"></path></svg></button></li></ul></nav></div><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0"><li class="w-full xl:w-auto"><a aria-label="Login" class="flex items-center w-full h-full xl:w-auto font-semibold ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] justify-center text-gray-600 text-lg" href="https://dashboard.braze.com/developers/sign_in">Login</a></li><li class="w-full xl:w-auto"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/pt-br/get-started">Contato</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/pt-br/get-started">Contato</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><div><div class="pt-[100px] pb-[56px] px-[10px] relative w-full overflow-hidden bg-resources"><div class="container relative z-10"><div class="flex gap-1 text-xs"><a aria-label="Link to " class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/pt-br">Início</a><span class="text-white text-md">/</span><a aria-label="Link to resources" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/pt-br/resources">Central de Recursos</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Início","item":"https://www.braze.com/pt-br/"},{"@type":"ListItem","position":2,"name":"Central de Recursos","item":"https://www.braze.com/pt-br/resources"}]}</script><div class="container mb-10 mt-16 flex flex-col items-center gap-6 text-center text-white lg:w-[884px]"><h1 class="text-center text-display-lg font-extrabold text-white">Liderança inovadora, dicas e macetes para o melhor engajamento do cliente</h1></div><div class="flex flex-col items-center gap-10"><div class="relative w-full max-w-[600px]"><div class="relative z-20 rounded-[32px] bg-white px-2 text-gray-900 shadow-xl"><div class="flex items-center flex-wrap sm:flex-nowrap px-2 py-1"><div class="flex items-end sm:items-center grow"><svg width="28" height="28" role="img" aria-label="search-lg" class="mr-2 mb-1.5 sm:mb-0 basis-6 grow-0 shrink-0"><use href="/icons/sprites.svg#search-lg"></use></svg><div class="grow bg-white relative"><div aria-labelledby="search" class="rti--container"><input class="rti--input bg-white !w-full sm:!w-1/2" type="text" placeholder="Digite o termo de pesquisa" name="search"/></div><button class="block absolute right-2 bottom-3 sm:hidden"><svg width="18" height="18" role="img" aria-label="x-close"><use href="/icons/sprites.svg#x-close"></use></svg></button></div></div><div class="flex gap-4 w-full mt-4 sm:mt-0 sm:w-auto"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300 hidden sm:block">Limpar</button><button type="button" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs w-full sm:w-auto">Pesquisar</button></div></div></div></div><div class="flex flex-wrap items-center justify-center gap-3"><a class="rounded-[100px] border border-white px-4 py-2 text-sm font-bold text-white hover:bg-white hover:text-black transition-colors" href="/pt-br/resources/articles">Artigos</a><a class="rounded-[100px] border border-white px-4 py-2 text-sm font-bold text-white hover:bg-white hover:text-black transition-colors" href="/pt-br/customers">Estudos de caso</a><a class="rounded-[100px] border border-white px-4 py-2 text-sm font-bold text-white hover:bg-white hover:text-black transition-colors" href="/pt-br/resources/articles/glossary">Glossário</a><a class="rounded-[100px] border border-white px-4 py-2 text-sm font-bold text-white hover:bg-white hover:text-black transition-colors" href="/pt-br/resources/reports-and-guides">Relatórios e guias</a><a class="rounded-[100px] border border-white px-4 py-2 text-sm font-bold text-white hover:bg-white hover:text-black transition-colors" href="/pt-br/resources/videos">Vídeos</a><a class="rounded-[100px] border border-white px-4 py-2 text-sm font-bold text-white hover:bg-white hover:text-black transition-colors" href="/pt-br/resources/webinars-and-events">Webinars</a></div></div></div></div><div class="container relative mt-[64px]"><div class="flex flex-col gap-8 border-b-[1px] border-gray-200 pb-20"><div class="flex flex-col"><div class="text-display-xs font-extrabold text-gray-900">Histórias em destaque</div></div><div class="flex flex-col gap-8 lg:flex-row lg:justify-between"><div class="group flex w-full flex-col lg:w-2/5"><a class="flex w-full flex-col gap-6" href="/pt-br/resources/articles/engajamento-do-cliente"><img alt="Engajamento do cliente: o que é, como engajar + dicas práticas" loading="lazy" width="274" height="283" decoding="async" data-nimg="1" class="h-[275px] w-full rounded-xl object-cover xl:min-w-[488px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6a001f05a9d062777d6c83e6102a5cc2d9ae9c11-640x360.webp&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6a001f05a9d062777d6c83e6102a5cc2d9ae9c11-640x360.webp&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6a001f05a9d062777d6c83e6102a5cc2d9ae9c11-640x360.webp&w=640&q=75"/><div class="flex w-full grow flex-col gap-6"><div class="flex flex-col gap-5"><div class="flex items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-extrabold text-gray-700">Blog</span><span class="text-sm font-extrabold text-gray-500">6<!-- --> leitura mínima</span></div><h4 class="text-display-xs font-bold text-gray-900 group-hover:text-primary-700">Engajamento do cliente: o que é, como engajar + dicas práticas</h4></div><div><span class="text-sm font-extrabold text-gray-500">01 de março de 2024</span></div></div></a></div><div class="flex w-full flex-col gap-8 lg:w-3/5"><div class="group flex flex-row gap-6 sm:h-[182px]"><a class="flex flex-col gap-6 sm:flex-row" href="/pt-br/resources/articles/growth-marketing"><img alt="Growth Marketing: entenda o método por trás do crescimento" loading="lazy" width="274" height="283" decoding="async" data-nimg="1" class="h-[182px] w-full rounded-xl object-cover sm:min-w-[324px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4686f2380ec722602c87e420793a6f3eca4d24db-1200x1200.webp&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4686f2380ec722602c87e420793a6f3eca4d24db-1200x1200.webp&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4686f2380ec722602c87e420793a6f3eca4d24db-1200x1200.webp&w=640&q=75"/><div class="flex w-full grow flex-col gap-6"><div class="flex items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-extrabold text-gray-700">Blog</span><span class="text-sm font-extrabold text-gray-500">10<!-- --> leitura mínima</span></div><div class="flex h-full flex-col justify-between"><h4 class="text-display-xs font-bold text-gray-900 group-hover:text-primary-700">Growth Marketing: entenda o método por trás do crescimento</h4><span class="text-sm font-extrabold text-gray-500">07 de março de 2026</span></div></div></a></div><div class="group flex flex-row gap-6 sm:h-[182px]"><a class="flex flex-col gap-6 sm:flex-row" href="/pt-br/resources/articles/mensagens-dia-do-cliente"><img alt="Mensagens do Dia do Cliente: exemplos, ideias e boas práticas" loading="lazy" width="274" height="283" decoding="async" data-nimg="1" class="h-[182px] w-full rounded-xl object-cover sm:min-w-[324px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Faec5837576b5d8915e03a7be45974ecc06176761-1200x675.webp&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Faec5837576b5d8915e03a7be45974ecc06176761-1200x675.webp&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Faec5837576b5d8915e03a7be45974ecc06176761-1200x675.webp&w=640&q=75"/><div class="flex w-full grow flex-col gap-6"><div class="flex items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-extrabold text-gray-700">Blog</span><span class="text-sm font-extrabold text-gray-500">9<!-- --> leitura mínima</span></div><div class="flex h-full flex-col justify-between"><h4 class="text-display-xs font-bold text-gray-900 group-hover:text-primary-700">Mensagens do Dia do Cliente: exemplos, ideias e boas práticas</h4><span class="text-sm font-extrabold text-gray-500">07 de março de 2026</span></div></div></a></div></div></div></div><div class="flex flex-col gap-8 border-b-[1px] border-gray-200 pb-[72px] pt-16"><div class="flex flex-col gap-2"><div class="text-display-xs font-extrabold text-gray-900">Artigos</div><div class="flex-rowl flex w-full justify-between"><div class="text-md text-gray-600">Fique por dentro dos mais novos insights de marketing.</div><a href="/pt-br/resources/articles"><button type="button" class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold bg-white text-primary-700 shadow-none hover:bg-primary-50 hover:text-primary-800 active:bg-white active:text-primary-700 disabled:text-gray-300">Ver categoria</button></a></div></div><div class="-mx-4 flex flex-col gap-y-8 sm:flex-row sm:flex-wrap"><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="Personalização omnichannel: veja como funciona + vantagens" href="/pt-br/resources/articles/personalizacao-omnichannel"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Personalização omnichannel: veja como funciona + vantagens" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F81414089f32fd63a219ebeb8d3d23a95509a1e1f-640x360.webp&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F81414089f32fd63a219ebeb8d3d23a95509a1e1f-640x360.webp&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F81414089f32fd63a219ebeb8d3d23a95509a1e1f-640x360.webp&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">7<!-- --> leitura mínima</span></div><h4 class="text-display-xs font-bold">Personalização omnichannel: veja como funciona + vantagens</h4><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Equipe Braze</h6></div></div><span class="text-sm font-bold text-gray-500">06 de março de 2026</span></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="Análise de perfil comportamental: o que é e como adotar? [GUIA]" href="/pt-br/resources/articles/analise-de-perfil-comportamental"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Análise de perfil comportamental: o que é e como adotar? [GUIA]" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Febe1f8169bfedc88184f6660642212b1460e94f1-640x360.webp&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Febe1f8169bfedc88184f6660642212b1460e94f1-640x360.webp&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Febe1f8169bfedc88184f6660642212b1460e94f1-640x360.webp&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">6<!-- --> leitura mínima</span></div><h4 class="text-display-xs font-bold">Análise de perfil comportamental: o que é e como adotar? [GUIA]</h4><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Equipe Braze</h6></div></div><span class="text-sm font-bold text-gray-500">06 de março de 2026</span></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="Criar textos personalizados: guia para engajar e gerar resultados" href="/pt-br/resources/articles/criar-textos-personalizados"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Criar textos personalizados: guia para engajar e gerar resultados" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe9686a34da59d379bc666ab15837bbf435fb1ce6-1200x675.webp&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe9686a34da59d379bc666ab15837bbf435fb1ce6-1200x675.webp&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe9686a34da59d379bc666ab15837bbf435fb1ce6-1200x675.webp&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">7<!-- --> leitura mínima</span></div><h4 class="text-display-xs font-bold">Criar textos personalizados: guia para engajar e gerar resultados</h4><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Equipe Braze</h6></div></div><span class="text-sm font-bold text-gray-500">06 de março de 2026</span></div></div></a></div></div><div class="flex flex-col gap-8 border-b-[1px] border-gray-200 pb-[72px] pt-18"><div class="flex flex-col gap-2"><div class="text-display-xs font-extrabold text-gray-900">Estudos de caso</div><div class="flex-rowl flex w-full justify-between"><div class="text-md text-gray-600">Descubra como as marcas estão conquistando seus maiores sucessos</div><a href="/pt-br/customers"><button type="button" class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold bg-white text-primary-700 shadow-none hover:bg-primary-50 hover:text-primary-800 active:bg-white active:text-primary-700 disabled:text-gray-300">Ver categoria</button></a></div></div><div class="-mx-4 flex flex-col gap-y-8 sm:flex-row sm:flex-wrap"><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="A Stori melhora a experiência dos clientes com mensagens interativas do WhatsApp" href="/pt-br/customers/stori-case-study"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="A Stori melhora a experiência dos clientes com mensagens interativas do WhatsApp" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc25d45e6d0fb7161f052eb910412bc4e222f6878-900x1220.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc25d45e6d0fb7161f052eb910412bc4e222f6878-900x1220.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc25d45e6d0fb7161f052eb910412bc4e222f6878-900x1220.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Estudo de caso</span><span class="text-sm font-bold text-gray-500">5<!-- --> leitura mínima</span></div><h4 class="text-display-xs font-bold">A Stori melhora a experiência dos clientes com mensagens interativas do WhatsApp</h4></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="Como a KFC Trinidad e Tobago utiliza o Braze Canvas para gerar mais receita" href="/pt-br/customers/kfc-trinidad-and-tobago-case-study"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Como a KFC Trinidad e Tobago utiliza o Braze Canvas para gerar mais receita" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F39566fc414d1eeb9e0e340a294b48fde1e90a890-900x1220.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F39566fc414d1eeb9e0e340a294b48fde1e90a890-900x1220.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F39566fc414d1eeb9e0e340a294b48fde1e90a890-900x1220.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Estudo de caso</span><span class="text-sm font-bold text-gray-500">7<!-- --> leitura mínima</span></div><h4 class="text-display-xs font-bold">Como a KFC Trinidad e Tobago utiliza o Braze Canvas para gerar mais receita</h4></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="A American Dairy Queen Corporation aumentou a receita em 138% dentro do CRM usando a campanha BLIZZARD Treat de US$ 0,85" href="/pt-br/customers/american-dairy-queen-case-study"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="A American Dairy Queen Corporation aumentou a receita em 138% dentro do CRM usando a campanha BLIZZARD Treat de US$ 0,85" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa7b2b6f009858e1add3800e6b40aa57d05c10ce3-900x1220.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa7b2b6f009858e1add3800e6b40aa57d05c10ce3-900x1220.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa7b2b6f009858e1add3800e6b40aa57d05c10ce3-900x1220.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Estudo de caso</span><span class="text-sm font-bold text-gray-500">5<!-- --> leitura mínima</span></div><h4 class="text-display-xs font-bold">A American Dairy Queen Corporation aumentou a receita em 138% dentro do CRM usando a campanha BLIZZARD Treat de US$ 0,85</h4></div></div></a></div></div><div class="rounded-xl bg-primary-500 shadow-xl p-6 flex flex-col gap-6 sm:flex-row sm:justify-between sm:p-8 md:p-10 lg:p-16 my-8"><div class="w-full flex flex-col gap-4 flex-1"><span class="text-sm text-white font-medium">ASSINAR</span><h4 class="!text-white md:text-display-lg">Be Absolutely Engaging.<!-- -->™</h4><p class="text-lg text-white">Cadastre-se para receber novidades regulares da Braze.</p></div><span class="hidden" id="formInvalidOptinValue">Selecione apenas uma opção e, em seguida, envie sua preferência.</span><span class="hidden" id="formInvalidBusinessEmail">Digite seu endereço de e-mail comercial.</span><div class="is-loading font-semibold text-center">Carregando...</div><form id="mktoForm_5084" class="newsletter-signup-form max-w-[330px] "></form></div><div class="flex flex-col gap-8 border-b-[1px] border-gray-200 pb-[72px] pt-18"><div class="flex flex-col gap-2"><div class="text-display-xs font-extrabold text-gray-900">Relatórios e guias</div><div class="flex-rowl flex w-full justify-between"><div class="text-md text-gray-600">Descubra como as marcas estão conquistando seus maiores sucessos</div><a href="/pt-br/resources/reports-and-guides"><button type="button" class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold bg-white text-primary-700 shadow-none hover:bg-primary-50 hover:text-primary-800 active:bg-white active:text-primary-700 disabled:text-gray-300">Ver categoria</button></a></div></div><div class="-mx-4 flex flex-col gap-y-8 sm:flex-row sm:flex-wrap"><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="Next Best Everything" href="/pt-br/resources/reports-and-guides/ai-decisioning-next-best-everything"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Next Best Everything" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F645cad3dcc6cafc9bb41168af5dc84a4f2c36de0-2400x1256.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F645cad3dcc6cafc9bb41168af5dc84a4f2c36de0-2400x1256.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F645cad3dcc6cafc9bb41168af5dc84a4f2c36de0-2400x1256.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Guia</span></div><h4 class="text-display-xs font-bold">Next Best Everything</h4></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="Guia de Inspiração da Braze para WhatsApp" href="/pt-br/resources/reports-and-guides/whatsapp-inspiration-guide"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Guia de Inspiração da Braze para WhatsApp" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9eb287843ed8bb830f1b6afd96ae963032baa341-1200x500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9eb287843ed8bb830f1b6afd96ae963032baa341-1200x500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9eb287843ed8bb830f1b6afd96ae963032baa341-1200x500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Guia</span></div><h4 class="text-display-xs font-bold">Guia de Inspiração da Braze para WhatsApp</h4></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="Introdução ao WhatsApp" href="/pt-br/resources/reports-and-guides/the-whatsapp-starter-guide"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Introdução ao WhatsApp" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa419e7e2c9fda0285cad343ae210e6566013c4d5-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa419e7e2c9fda0285cad343ae210e6566013c4d5-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa419e7e2c9fda0285cad343ae210e6566013c4d5-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Guia</span></div><h4 class="text-display-xs font-bold">Introdução ao WhatsApp</h4></div></div></a></div></div><div class="flex flex-col gap-8 pb-[72px] pt-18"><div class="flex flex-col gap-2"><div class="text-display-xs font-extrabold text-gray-900">Vídeos</div><div class="flex-rowl flex w-full justify-between"><div class="text-md text-gray-600">Descubra como as marcas estão conquistando seus maiores sucessos</div><a href="/pt-br/resources/videos"><button type="button" class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold bg-white text-primary-700 shadow-none hover:bg-primary-50 hover:text-primary-800 active:bg-white active:text-primary-700 disabled:text-gray-300">Ver categoria</button></a></div></div><div class="-mx-4 flex flex-col gap-y-8 sm:flex-row sm:flex-wrap"><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="Impulsionando o crescimento - uma jornada de crescimento " href="/pt-br/resources/videos/video-cases-latam-dm"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Impulsionando o crescimento - uma jornada de crescimento " loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb43db463b928d723b3f91c4ad449ec8b0eab6a8c-1200x675.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb43db463b928d723b3f91c4ad449ec8b0eab6a8c-1200x675.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb43db463b928d723b3f91c4ad449ec8b0eab6a8c-1200x675.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Vídeo</span></div><h4 class="text-display-xs font-bold">Impulsionando o crescimento - uma jornada de crescimento </h4><span class="text-sm font-bold text-gray-500">01 de março de 2024</span></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="How to Grow with Braze com WhatsApp" href="/pt-br/resources/videos/video-cases-latam-meta"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="How to Grow with Braze com WhatsApp" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F95ad3403f53c69a1dd89646d1a76df4b91ca7534-1200x675.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F95ad3403f53c69a1dd89646d1a76df4b91ca7534-1200x675.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F95ad3403f53c69a1dd89646d1a76df4b91ca7534-1200x675.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Vídeo</span></div><h4 class="text-display-xs font-bold">How to Grow with Braze com WhatsApp</h4><span class="text-sm font-bold text-gray-500">01 de março de 2024</span></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="Panorama do Engajamento do Cliente 2025" href="/pt-br/resources/videos/video-cases-latam-braze"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Panorama do Engajamento do Cliente 2025" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb0b984047f0bdc98b4f7caf4215e64f05749db92-1200x675.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb0b984047f0bdc98b4f7caf4215e64f05749db92-1200x675.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb0b984047f0bdc98b4f7caf4215e64f05749db92-1200x675.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Vídeo</span></div><h4 class="text-display-xs font-bold">Panorama do Engajamento do Cliente 2025</h4><span class="text-sm font-bold text-gray-500">01 de março de 2024</span></div></div></a></div></div></div><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="hora-de-ser-um-profissional-de-marketing-melhor" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">É hora de ser um profissional de marketing melhor</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/pt-br/get-started">Começar a usar</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/pt-br/product">Veja como a Braze funciona</a></div></div></div></div></section></div></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Visão Geral</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Por que Braze?" href="/pt-br/value-of-braze">Por que Braze?</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Como Funciona" href="/pt-br/product/overview">Como Funciona</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="A Plataforma Braze" href="/pt-br/product">A Plataforma Braze</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Produto</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Plataforma de Dados da Braze" href="/pt-br/product/braze-data-platform">Plataforma de Dados da Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/pt-br/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Relatórios e Análises" href="/pt-br/product/reporting-analytics">Relatórios e Análises</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Orquestração de Jornada" href="/pt-br/product/journey-orchestration">Orquestração de Jornada</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Testes e Experimentos" href="/pt-br/product/testing-experimentation">Testes e Experimentos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Diferentes Canais de Mensagens" href="/pt-br/product/cross-channel-messaging">Diferentes Canais de Mensagens</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/pt-br/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about SMS" href="/pt-br/product/sms">SMS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/pt-br/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mensagens em Aplicativos" href="/pt-br/product/mobile-app-messaging">Mensagens em Aplicativos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mensagens Web" href="/pt-br/product/web-messaging">Mensagens Web</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Audience Sync de Mídia" href="/pt-br/product/audience-sync">Audience Sync de Mídia</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Soluções</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Varejo e e-commerce" href="/pt-br/solutions/retail-and-ecommerce">Varejo e e-commerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Serviços Financeiros" href="/pt-br/solutions/financial-services">Serviços Financeiros</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Turismo" href="/pt-br/solutions/travel-hospitality">Turismo</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mídia e Entretenimento" href="/pt-br/solutions/media-entertainment">Mídia e Entretenimento</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Delivery" href="/pt-br/solutions/on-demand">Delivery</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Restaurantes" href="/pt-br/solutions/qsr">Restaurantes</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze para Engenheiros" href="/pt-br/braze-for-engineering">Braze para Engenheiros</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Empresa</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Sobre Nós" href="/pt-br/company">Sobre Nós</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Carreiras (EN)" href="https://www.braze.com/company/careers">Carreiras (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Notícias (EN)" href="/company/news">Notícias (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Relações com Investidores (EN)" href="https://investors.braze.com/overview/default.aspx">Relações com Investidores (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="ESG (EN)" href="https://esg.braze.com/overview/default.aspx">ESG (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Serviços Jurídicos (EN)" href="/pt-br/company/legal">Serviços Jurídicos (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Entre em Contato e Endereços" href="/pt-br/company/contact">Entre em Contato e Endereços</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 " aria-label="Materiais" href="/pt-br/resources">Materiais</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Casos de Sucesso" href="/pt-br/customers">Casos de Sucesso</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Blog" href="/pt-br/resources/articles">Blog</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Guias e Relatórios" href="/pt-br/resources/reports-and-guides">Guias e Relatórios</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Vídeos (EN)" href="/resources/videos">Vídeos (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Eventos e Webinars" href="/pt-br/resources/webinars-and-events">Eventos e Webinars</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learning" href="https://learning.braze.com/page/pt-br">Learning</a></div><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 mt-6" aria-label="Documentação" href="/docs-pt-br">Documentação</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Documentação da Braze" href="https://www.braze.com/docs/pt-br">Documentação da Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Guia do Usuário" href="/docs/pt-br/user_guide/introduction">Guia do Usuário</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Guia do Desenvolvedor" href="/docs/pt-br/developer_guide/home">Guia do Desenvolvedor</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Parceiros</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Alloys: Todos os Parceiros" href="/pt-br/partners">Braze Alloys: Todos os Parceiros</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Portal de Parceiros (EN)" href="http://partner.braze.com/">Portal de Parceiros (EN)</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Relatórios Selecionados</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Relatório de Engajamento do Cliente 2025" href="/pt-br/resources/reports-and-guides/global-customer-engagement-review">Relatório de Engajamento do Cliente 2025</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Suporte</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Visão Geral de Suporte" href="/pt-br/success">Visão Geral de Suporte</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Serviços Profissionais da Braze" href="/pt-br/customer-support-services">Serviços Profissionais da Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Planos de Sucesso da Braze" href="/pt-br/customer-success">Planos de Sucesso da Braze</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Links Úteis</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Login" href="https://dashboard.braze.com/sign_in">Login</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Status do Sistema (EN)" href="https://braze.statuspage.io/">Status do Sistema (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Suporte Técnico" href="https://braze.com/docs/pt-br/user_guide/administrative/access_braze/support">Suporte Técnico</a></div></div></div></div><div class="flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4"><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">© <!-- -->2026<!-- --> Braze</div><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">Todos os direitos reservados</div><div class="text-xs font-normal md:border-r md:border-gray-500 md:pr-4"><button id="ot-sdk-btn" type="button" class="ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300" style="font:inherit">Cookies</button></div><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/pt-br/company/legal/privacy">Política de Privacidade</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/pt-br/company/legal/preferences">Centro de Preferências</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 " href="/sitemap.xml">Sitemap</a></div></div></footer><script src="/_next/static/chunks/webpack-2afa656f675362c8.js" async=""></script><script>(self.__next_f=self.__next_f||[]).push([0]);self.__next_f.push([2,null])</script><script>self.__next_f.push([1,"1:HL[\"/_next/static/media/2a8eef3e7605f77a-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n2:HL[\"/_next/static/media/54088f7615d464cb-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n3:HL[\"/_next/static/media/cb582783ce2d3356-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n4:HL[\"/_next/static/media/eb552532c19dec2b-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n5:HL[\"/_next/static/media/f91e284bb8ff37e3-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n6:HL[\"/_next/static/css/d85d6a0cbc49ff63.css\",\"style\"]\n7:HL[\"/_next/static/css/a53ed4fffe70f1d9.css\",\"style\"]\n8:HL[\"/_next/static/css/ac677f3becdb0fb9.css\",\"style\"]\n9:HL[\"/_next/static/css/6ec5e54ae379e487.css\",\"style\"]\n"])</script><script>self.__next_f.push([1,"a:I[54271,[],\"\"]\nd:I[55908,[],\"\"]\nf:I[99161,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"7039\",\"static/chunks/7039-2043547fbf600338.js\",\"1520\",\"static/chunks/app/%5Blocale%5D/(main)/resources/error-eb663c64f63eb59c.js\"],\"default\"]\n10:I[61567,[],\"\"]\n12:I[31918,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"default\"]\n13:I[46139,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"\"]\n16:I[53126,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"default\"]\n19:I[28697,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6470\",\"static/chunks/app/global-error-0a70c5e451e9c961.js\"],\"default\"]\ne:[\"locale\",\"pt-br\",\"d\"]\n14:T460,window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage: 'denied',\n functionality_storage: 'denied',\n "])</script><script>self.__next_f.push([1," personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n ad_personalization: 'denied',\n region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU','SE','SI','MC','SK','MF','SM','GB','YT','IE','GF','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n wait_for_update: 500,\n });\n // Set default consent for all other regions\n gtag('consent', 'default', {\n ad_storage: 'granted',\n analytics_storage: 'granted',\n functionality_storage: 'granted',\n personalization_storage: 'granted',\n security_storage: 'granted',\n ad_user_data: 'granted',\n ad_personalization: 'granted',\n wait_for_update: 500,\n });\n 1a:[]\n"])</script><script>self.__next_f.push([1,"0:[\"$\",\"$La\",null,{\"buildId\":\"rs4PdJoYNL94klACI7DHw\",\"assetPrefix\":\"\",\"urlParts\":[\"\",\"pt-br\",\"resources\"],\"initialTree\":[\"\",{\"children\":[[\"locale\",\"pt-br\",\"d\"],{\"children\":[\"(main)\",{\"children\":[\"resources\",{\"children\":[\"__PAGE__\",{}]}]}]},\"$undefined\",\"$undefined\",true]}],\"initialSeedData\":[\"\",{\"children\":[[\"locale\",\"pt-br\",\"d\"],{\"children\":[\"(main)\",{\"children\":[\"resources\",{\"children\":[\"__PAGE__\",{},[[\"$Lb\",\"$Lc\",null],null],null]},[null,[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\",\"(main)\",\"children\",\"resources\",\"children\"],\"error\":\"$f\",\"errorStyles\":[],\"errorScripts\":[],\"template\":[\"$\",\"$L10\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[[null,\"$L11\"],null],null]},[[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/d85d6a0cbc49ff63.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"1\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/a53ed4fffe70f1d9.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"2\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/ac677f3becdb0fb9.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"3\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/6ec5e54ae379e487.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]],[\"$\",\"html\",null,{\"lang\":\"pt-br\",\"suppressHydrationWarning\":true,\"children\":[[\"$\",\"head\",null,{\"children\":[[\"$\",\"$L12\",null,{}],[[\"$\",\"$L13\",null,{\"id\":\"onetrust-sdk-script\",\"src\":\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\",\"strategy\":\"beforeInteractive\",\"data-document-language\":\"true\",\"type\":\"text/javascript\",\"data-domain-script\":\"a4189af1-fcc1-4ec1-9f51-e3bc768c6650\"}],[\"$\",\"$L13\",null,{\"id\":\"onetrust-init\",\"strategy\":\"afterInteractive\",\"children\":\"function OptanonWrapper() {}\"}]],[\"$\",\"$L13\",null,{\"id\":\"gtm-consent-mode\",\"strategy\":\"beforeInteractive\",\"children\":\"$14\"}],[[\"$\",\"$L13\",null,{\"id\":\"gtm-init\",\"strategy\":\"beforeInteractive\",\"children\":\"(function(w,l){\\n w[l]=w[l]||[];\\n w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\\n })(window,'dataLayer');\"}],[\"$\",\"$L13\",null,{\"id\":\"gtm-script\",\"strategy\":\"beforeInteractive\",\"async\":true,\"src\":\"https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ\"}]],\"$L15\",[\"$\",\"$L16\",null,{}],[\"$\",\"link\",null,{\"rel\":\"icon\",\"href\":\"/favicon.ico\",\"sizes\":\"any\"}]]}],[\"$\",\"body\",null,{\"className\":\"__variable_97c7bb pt-br-locale\",\"children\":[[\"$\",\"noscript\",null,{\"children\":[\"$\",\"iframe\",null,{\"src\":\"https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ\",\"height\":\"0\",\"width\":\"0\",\"style\":{\"display\":\"none\",\"visibility\":\"hidden\"}}]}],\"$L17\"]}],null]}]],null],null]},[null,[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L10\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":[[\"$\",\"title\",null,{\"children\":\"404: This page could not be found.\"}],[\"$\",\"div\",null,{\"style\":{\"fontFamily\":\"system-ui,\\\"Segoe UI\\\",Roboto,Helvetica,Arial,sans-serif,\\\"Apple Color Emoji\\\",\\\"Segoe UI Emoji\\\"\",\"height\":\"100vh\",\"textAlign\":\"center\",\"display\":\"flex\",\"flexDirection\":\"column\",\"alignItems\":\"center\",\"justifyContent\":\"center\"},\"children\":[\"$\",\"div\",null,{\"children\":[[\"$\",\"style\",null,{\"dangerouslySetInnerHTML\":{\"__html\":\"body{color:#000;background:#fff;margin:0}.next-error-h1{border-right:1px solid rgba(0,0,0,.3)}@media (prefers-color-scheme:dark){body{color:#fff;background:#000}.next-error-h1{border-right:1px solid rgba(255,255,255,.3)}}\"}}],[\"$\",\"h1\",null,{\"className\":\"next-error-h1\",\"style\":{\"display\":\"inline-block\",\"margin\":\"0 20px 0 0\",\"padding\":\"0 23px 0 0\",\"fontSize\":24,\"fontWeight\":500,\"verticalAlign\":\"top\",\"lineHeight\":\"49px\"},\"children\":\"404\"}],[\"$\",\"div\",null,{\"style\":{\"display\":\"inline-block\"},\"children\":[\"$\",\"h2\",null,{\"style\":{\"fontSize\":14,\"fontWeight\":400,\"lineHeight\":\"49px\",\"margin\":0},\"children\":\"This page could not be found.\"}]}]]}]}]],\"notFoundStyles\":[]}]],null],\"couldBeIntercepted\":false,\"initialHead\":[null,\"$L18\"],\"globalErrorComponent\":\"$19\",\"missingSlots\":\"$W1a\"}]\n"])</script><script>self.__next_f.push([1,"1b:I[78748,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"default\"]\n1c:I[75318,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"ThemeProvider\"]\n1d:I[21330,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"MarketoFormsProvider\"]\n1e:I[41610,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e0"])</script><script>self.__next_f.push([1,"2.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"BrazeSdkProvider\"]\n1f:I[78589,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"7039\",\"static/chunks/7039-2043547fbf600338.js\",\"6816\",\"static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js\"],\"default\"]\n21:I[55150,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"OneTrustReinit\"]\n15:false\n"])</script><script>self.__next_f.push([1,"17:[\"$\",\"$L1b\",null,{\"formats\":\"$undefined\",\"locale\":\"pt-br\",\"messages\":{\"customerStoryHeading\":\"Histórias de clientes\",\"customerStorySubHeading\":\"Veja como empresas de todos os portes estão superando as expectativas com a Braze.\",\"paginationNext\":\"Avançar\",\"paginationPrev\":\"Voltar\",\"paginationGoTo\":\"Link de paginação para o número da página {pageNumber}\",\"successStoryHeading\":\"Confira nossas histórias de sucesso.\",\"subscribe\":\"ASSINAR\",\"newsletterDesc\":\"Cadastre-se para receber novidades regulares da Braze.\",\"conversionPanelHeading\":\"É hora de ser um profissional de marketing melhor\",\"getStarted\":\"Começar a usar\",\"seeHowBrazeWorks\":\"Veja como a Braze funciona\",\"resources\":\"Recursos\",\"caseStudies\":\"Estudos de caso\",\"readTime\":\" leitura mínima\",\"caseStudyRelatedListingHeading\":\"Confira mais estudos de caso\",\"caseStudyRelatedListingButton\":\"Ver estudos de caso\",\"blogRelatedListingButton\":\"Ver o blog\",\"reportAndGuideRelatedListingHeading\":\"Confira mais relatórios e guias.\",\"reportAndGuideRelatedListingButton\":\"Ver relatórios e guias\",\"blog\":\"Blog\",\"report\":\"Relatório\",\"guide\":\"Guia\",\"case study\":\"Estudo de caso\",\"video\":\"Vídeo\",\"technology\":\"Tecnologia\",\"event\":\"Evento\",\"webinar\":\"Webinar\",\"partners\":\"Parceiros\",\"solutions\":\"Soluções\",\"amplifiers\":\"Amplificadores\",\"reportsAndGuides\":\"Relatórios e guias\",\"webinarsAndEvents\":\"Webinars e eventos\",\"publishedOn\":\"Publicado em\",\"editedOn\":\"Última edição em\",\"problem\":\"Problema\",\"strategy\":\"Estratégia\",\"results\":\"Resultados\",\"byTheMetric\":\"CONFIRA AS MÉTRICAS\",\"alloysPartnerships\":\"PARCERIAS ALLOYS\",\"featuredTopics\":\"TÓPICOS EM DESTAQUE\",\"productsUsed\":\"PRODUTOS USADOS\",\"author\":\"AUTOR{plural}\",\"partnerItem1\":\"Amplie suas possibilidades com um parceiro de tecnologia\",\"partnerItem2\":\"Evolua e execute sua estratégia com um parceiro de soluções\",\"partnerItem3\":\"Ajude os clientes da Braze a promover o engajamento do cliente\",\"partnerItemLabel1\":\"Conheça os parceiros de tecnologia\",\"solutionPartnerExplore\":\"Conheça os parceiros de soluções\",\"deliveryPartnerExplore\":\"Conheça os parceiros de entrega\",\"partnerItemLabel3\":\"Seja um parceiro\",\"technologyPartnerHeading\":\"Parceiros de tecnologia\",\"technologyPartnerSubheading\":\"Aproveite ao máximo nosso ecossistema aberto e flexível, desenvolvido para funcionar de forma integrada com as tecnologias que sua equipe já usa para criar experiências mais marcantes para os clientes. Conheça nossas mais de 140 integrações de parceiros de tecnologia.\",\"technologyPartnerExplore\":\"Conheça os parceiros de tecnologia\",\"technologyPartnerCTA1\":\"Seja um parceiro de tecnologia\",\"partnerContentBoxHeading1\":\"Faça parte do nosso ecossistema aberto de tecnologia\",\"partnerContentBoxDescription1\":\"Nossa plataforma foi projetada para possibilitar integrações fáceis e flexíveis, para que você possa criar soluções que resolvam os desafios dos clientes e acelerem a expansão dos negócios.\",\"partnerContentBoxHeading2\":\"Faça parte da nossa rede global de serviços\",\"partnerContentBoxDescription2\":\"Agências, consultores e integradores de sistemas que criam serviços robustos com a Braze.\",\"partnerSwitchHeading\":\"Molde o futuro do engajamento do cliente conosco\",\"partnerSwitchContent1\":\"Agregue um diferencial aos seus produtos e serviços\",\"partnerSwitchContent2\":\"Faça parte de uma comunidade global de inovação\",\"partnerSwitchContent3\":\"Tenha acesso a treinamentos, certificações, marketing e apoio a programas de vendas\",\"solutionPartnerHeading\":\"Parceiros de soluções\",\"solutionPartnerSubheading\":\"Aprimore cada experiência com nosso amplo ecossistema de agências, consultores e integradores de sistemas. Da migração e implementação de ponta a ponta ao suporte ininterrupto de engajamento estratégico, nós temos tudo para o sucesso da sua marca. Temos parcerias com grandes agências, consultores e integradores de sistemas de todas as partes do mundo.\",\"solutionPartnerCTA\":\"Seja um parceiro de soluções\",\"eventsDescription\":\"Confira nossos próximos eventos, online e presenciais.\",\"eventsAndWebinars\":\"Eventos e webinars\",\"upcomingE\u0026W\":\"Próximos eventos e webinars\",\"upcomingEvent\":\"Próximos eventos\",\"pastEvent\":\"Eventos anteriores\",\"pastE\u0026W\":\"Eventos e webinars anteriores\",\"blogHeading\":\"Que bom ter você aqui no blog\",\"blogSubheading\":\"Confira ideias inovadora e insights cruciais dos nossos especialistas em engajamento do cliente.\",\"reportAndGuideHeading\":\"Relatórios e guias\",\"reportAndGuideSubeading\":\"Confira nossos artigos e guias sobre o que há de mais novo em engajamento do cliente.\",\"readReportAndGuide\":\"Leia nossos relatórios e guias\",\"videoHeading\":\"Você está na seção de vídeos da Braze\",\"videoSubheading\":\"Confira ideias inovadora e insights cruciais dos nossos especialistas em engajamento do cliente.\",\"relatedContent\":\"Conteúdos relacionados\",\"404Error\":\"ERRO 404\",\"404Heading\":\"Desculpe, mas não encontramos a página que você está procurando.\",\"404CTA1\":\"Ir para a página inicial\",\"404CTA2\":\"Ir para a Central de Recursos\",\"glossary\":\"Glossário\",\"glossaryHeading\":\"Glossário da Braze\",\"glossarySubheading\":\"Conheça os acrônimos e termos mais comuns da Braze.\",\"newsHeading\":\"Notícias da Braze\",\"newsSubheading1\":\"Confira as notícias mais recentes sobre a Braze.\",\"newsSubheading2\":\"Quer incluir a gente em alguma publicação? Escreva para press@braze.com\",\"news\":\"Notícias\",\"mediaCoverage\":\"Cobertura da mídia\",\"mediaAssets\":\"Materiais de mídia\",\"pressRelease\":\"Comunicado à imprensa\",\"media1\":\"Logotipo da Braze\",\"media2\":\"Foto de Bill Magnuson\",\"media3\":\"Foto de Jon Hyman\",\"media4\":\"Foto do Grupo Braze\",\"searchGlossary\":\"Pesquisar no glossário\",\"tableOfContents\":\"ÍNDICE\",\"definition\":\"DEFINIÇÃO\",\"usedInSentences\":\"USO EM UMA FRASE\",\"back\":\"Voltar\",\"backToTop\":\"Voltar ao topo\",\"whatisPartner\":\"Conheça a {{partner}}\",\"howWeWorkTogether\":\"Como trabalhamos juntos\",\"aboutPartnerSolution\":\"Sobre a {{solução}}\",\"region\":\"Região\",\"regions\":\"Regiões\",\"viewDocumentation\":\"Ver documentação\",\"viewPartnerWebsite\":\"Acessar site do parceiro\",\"viewMore\":\"Ver mais\",\"home\":\"Início\",\"resourceHub\":\"Central de Recursos\",\"resourceHeading\":\"Liderança inovadora, dicas e macetes para o melhor engajamento do cliente\",\"search\":\"Pesquisar\",\"clear\":\"Limpar\",\"articles\":\"Artigos\",\"article\":\"Artigo\",\"videos\":\"Vídeos\",\"webinars\":\"Webinars\",\"featuredStories\":\"Histórias em destaque\",\"resourceDesc1\":\"Fique por dentro dos mais novos insights de marketing.\",\"resourceDesc2\":\"Descubra como as marcas estão conquistando seus maiores sucessos\",\"viewCategory\":\"Ver categoria\",\"searchHeading\":\"Encontre o que você está procurando.\",\"searchSubheading\":\"Pesquise em nosso conteúdo para saber mais sobre como atrair e reter clientes.\",\"relatedSearch\":\"PESQUISAS RELACIONADAS\",\"showingResults\":\"Mostrando {count} resultados\",\"newest\":\"Mais recente\",\"oldest\":\"Mais antigo\",\"sortBy\":\"Ordenar por\",\"checkMoreVideos\":\"Confira mais vídeos\",\"viewVideos\":\"Ver vídeos\",\"checkMoreWebinars\":\"Confira mais webinars\",\"viewWebinars\":\"Ver webinars\",\"checkMorePressReleases\":\"Confira mais comunicados à imprensa\",\"viewPressReleases\":\"Exibir mais comunicados à imprensa\",\"latestNewsAnnouncements\":\"Anúncios de notícias mais recentes\",\"page\":\"página\",\"productPage\":\"Página do produto\",\"searchPlaceHolder\":\"Digite o termo de pesquisa\",\"signUp\":\"QUERO ME CADASTRAR\",\"readMore\":\"Ler mais\",\"useCase\":\"Caso de uso\",\"topic\":\"Tópico\",\"product\":\"Produto\",\"industry\":\"Setor\",\"all\":\"todos\",\"eventType\":\"Tipo de evento\",\"pressReleaseHeading\":\"Comunicado à imprensa da Braze\",\"pressReleaseSubheading1\":\"Confira as notícias mais recentes sobre a Braze.\",\"pressReleaseSubheading2\":\"Quer incluir a gente em alguma publicação? Escreva para press@braze.com\",\"amplifiersPartnerHeading\":\"Amplificadores Braze\",\"solutionsFeatured\":\"Soluções em destaque\",\"partnersFeatured\":\"Parceiros em destaque\",\"partnersHero\":\"Heróis parceiros\",\"partnersHeroTitle\":\"Seja um parceiro: Molde o futuro do engajamento do cliente conosco\",\"brazeAlloysPartnerNetwork\":\"Rede de parceiros Braze Alloys\",\"amplifiersPartnerSubheading\":\"Turbine o potencial da Braze com soluções pré-criadas para parceiros, projetadas para acelerar o sucesso. Desenvolvidas por nossos parceiros de confiança, essas soluções atendem a necessidades específicas de negócios e do setor, ajudando você a fazer mais e mais rápido.\",\"amplifiersPartnerExplore\":\"Explore os amplificadores\",\"verifiedPartner\":\"Parceiro verificado\",\"featuredContent\":\"Conteúdo em destaque\",\"formInvalidOptinValue\":\"Selecione apenas uma opção e, em seguida, envie sua preferência.\",\"formInvalidBusinessEmail\":\"Digite seu endereço de e-mail comercial.\",\"formMultistepRequired\":\"Preencha os campos obrigatórios antes de continuar.\",\"formMultistepInvalid\":\"Corrija os campos inválidos acima antes de continuar.\",\"formMultistepInstruction\":\"Preencha o formulário: Etapa {{step}} de 2\",\"contentType\":\"Tipo de conteúdo\",\"tldr\":\"ALERTA DE TEXTÃO\",\"category\":\"Categoria\",\"A-Z\":\"A-Z\",\"Z-A\":\"Z-A\",\"deselectAll\":\"Desmarcar tudo\",\"noSearchResults\":\"Nenhum resultado encontrado\",\"partnerSearchHeading\":\"Conheça nossos parceiros\",\"partnerSearchSubheading\":\"Conheça e conecte-se com nossos parceiros de tecnologia e soluções.\",\"formPostSubmitLink\":\"Ir para o recurso\",\"formPostSubmitDownload\":\"Recurso de download\",\"contactSupportHeading\":\"Precisando de suporte técnico?\",\"contactSupportDescription\":\"Envie um caso de suporte diretamente pelo dashboard da Braze.\",\"connectWithSales\":\"Falar com a equipe de vendas\",\"loading\":\"Carregando...\",\"howCanWeHelp\":\"Como podemos ajudar?\",\"imLookingFor\":\"Estou procurando…\",\"relatedTags\":\"Tags relacionadas\",\"noJobsFound\":\"Nenhum trabalho encontrado\",\"errorMessageUnexpected\":\"Ocorreu um erro inesperado Tente de novo.\",\"thankYou\":\"Agradecemos!\",\"solution\":\"Solução\",\"slogan\":\"Be Absolutely Engaging.\",\"preferenceCenterBannerText\":\"Você optou por não receber cookies de publicidade. Para optar por não receber outros tipos de compartilhamento, opte por não receber publicidade personalizada abaixo. A Braze não vende nem compartilha seus dados pessoais. Para obter mais informações, consulte nosso\",\"preferenceCenterBannerLinkText\":\"Aviso de cobrança da Califórnia\",\"faq\":\"Perguntas frequentes\",\"frequentlyAskedQuestions\":\"Perguntas frequentes\",\"test_singleBraces\":\"Olá, {nome}.\",\"test_doubleBraces\":\"Olá, {{nome}}.\",\"test_multipleVars\":\"Nome: {name} / Cidade: {city}\",\"allRightsReserved\":\"Todos os direitos reservados\",\"cookies\":\"Cookies\",\"doNotSellOrShareMyPersonalInformation\":\"Não venda nem compartilhe minhas informações pessoais\",\"blogDetailPage\":{\"summary\":\"Resumo\",\"show more\":\"Mostrar mais\",\"show less\":\"Mostrar menos\"},\"scrollTo\":\"scroll to {label}{href}\",\"seoDescription\":\"Power customer-centric interactions between consumers and brands in real-time.\",\"videoThumbnail\":\"video thumbnail\",\"videoPlayButton\":\"play video\",\"youtubeIframe\":\"Embedded YouTube Video\"},\"now\":\"$undefined\",\"timeZone\":\"UTC\",\"children\":[[\"$\",\"$L1c\",null,{\"children\":[\"$\",\"$L1d\",null,{\"children\":[\"$\",\"$L1e\",null,{\"children\":[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\"],\"error\":\"$1f\",\"errorStyles\":[],\"errorScripts\":[],\"template\":[\"$\",\"$L10\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$L20\",\"notFoundStyles\":[]}]}]}]}],[\"$\",\"$L21\",null,{}]]}]\n"])</script><script>self.__next_f.push([1,"18:[[\"$\",\"meta\",\"0\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1\"}],[\"$\",\"meta\",\"1\",{\"charSet\":\"utf-8\"}],[\"$\",\"title\",\"2\",{\"children\":\"Braze Resources\"}],[\"$\",\"meta\",\"3\",{\"name\":\"description\",\"content\":\"Thought leadership, tips, and tricks for world-class customer engagement\"}],[\"$\",\"meta\",\"4\",{\"name\":\"robots\",\"content\":\"index, follow\"}],[\"$\",\"link\",\"5\",{\"rel\":\"canonical\",\"href\":\"https://www.braze.com/pt-br/resources\"}],[\"$\",\"link\",\"6\",{\"rel\":\"alternate\",\"hrefLang\":\"en-us\",\"href\":\"https://www.braze.com/resources\"}],[\"$\",\"link\",\"7\",{\"rel\":\"alternate\",\"hrefLang\":\"fr\",\"href\":\"https://www.braze.com/fr/resources\"}],[\"$\",\"link\",\"8\",{\"rel\":\"alternate\",\"hrefLang\":\"pt-br\",\"href\":\"https://www.braze.com/pt-br/resources\"}],[\"$\",\"link\",\"9\",{\"rel\":\"alternate\",\"hrefLang\":\"ja\",\"href\":\"https://www.braze.com/ja/resources\"}],[\"$\",\"link\",\"10\",{\"rel\":\"alternate\",\"hrefLang\":\"ko\",\"href\":\"https://www.braze.com/ko/resources\"}],[\"$\",\"link\",\"11\",{\"rel\":\"alternate\",\"hrefLang\":\"x-default\",\"href\":\"https://www.braze.com/resources\"}],[\"$\",\"meta\",\"12\",{\"property\":\"og:title\",\"content\":\"Braze Resources\"}],[\"$\",\"meta\",\"13\",{\"property\":\"og:description\",\"content\":\"Thought leadership, tips, and tricks for world-class customer engagement\"}],[\"$\",\"meta\",\"14\",{\"property\":\"og:url\",\"content\":\"https://www.braze.com/pt-br/resources\"}],[\"$\",\"meta\",\"15\",{\"property\":\"og:image\",\"content\":\"https://www.braze.com/images/default-opengraph-image.png\"}],[\"$\",\"meta\",\"16\",{\"name\":\"twitter:card\",\"content\":\"summary_large_image\"}],[\"$\",\"meta\",\"17\",{\"name\":\"twitter:title\",\"content\":\"Braze Resources\"}],[\"$\",\"meta\",\"18\",{\"name\":\"twitter:description\",\"content\":\"Thought leadership, tips, and tricks for world-class customer engagement\"}],[\"$\",\"meta\",\"19\",{\"name\":\"twitter:image\",\"content\":\"https://www.braze.com/images/default-opengraph-image.png\"}],[\"$\",\"meta\",\"20\",{\"name\":\"next-size-adjust\"}]]\nb:null\n"])</script><script>self.__next_f.push([1,"22:I[25007,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"GlobalBanner\"]\n23:I[35807,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"TrackedLink\"]\n24:I[13928,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"9980\",\"static/chunks/998"])</script><script>self.__next_f.push([1,"0-4dab4c1c6d1d26af.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"3507\",\"static/chunks/app/%5Blocale%5D/(main)/resources/page-73a38901af19f6e3.js\"],\"Image\"]\n25:I[13167,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"MobileMenuToggle\"]\n26:I[28519,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"NavMenu\"]\n27:I[23897,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"257"])</script><script>self.__next_f.push([1,"4\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"default\"]\n28:I[72411,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"\"]\n29:I[48063,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"s"])</script><script>self.__next_f.push([1,"tatic/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"DoNotSellLink\"]\n2a:I[59467,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"CaliforniaNoticeLink\"]\n2b:\"$Sreact.suspense\"\n2d:I[94694,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"9980\",\"static/chunks/9980-4dab4c1c6d1d26af.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"3507\",\"static/chunks/app/%5Blocale%5D/(main)/resources/page-73a38901af19f6e3.js\"],\"Button\"]\n"])</script><script>self.__next_f.push([1,"11:[[\"$\",\"header\",null,{\"id\":\"site-header\",\"className\":\"fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50\",\"data-site-header\":true,\"children\":[[\"$\",\"$L22\",null,{}],[\"$\",\"nav\",null,{\"id\":\"main-nav-container\",\"className\":\"container flex items-center h-full\",\"aria-label\":\"Main site\",\"children\":[[\"$\",\"$L23\",null,{\"className\":\"flex shrink-0 grow-0 basis-20 items-center xl:mr-10\",\"href\":\"/pt-br\",\"trackingText\":\"Homepage (Logo)\",\"data-event-name\":\"Header\",\"data-event-label\":\"Logo\",\"aria-label\":\"Homepage\",\"children\":[\"$\",\"$L24\",null,{\"src\":{\"src\":\"/_next/static/media/logo.210d28cb.png\",\"height\":47,\"width\":100,\"blurDataURL\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAHlBMVEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC3KG9qAAAACnRSTlMEZ3cZikwfPVxX83pwGAAAAAlwSFlzAAALEwAACxMBAJqcGAAAACVJREFUeJwVxcERACAIA8FLAqj9N+ywn+WSzCS4LKmM+u3NOoYPBzUAV9vBJ7AAAAAASUVORK5CYII=\",\"blurWidth\":8,\"blurHeight\":4},\"width\":100,\"height\":32,\"alt\":\"braze\",\"loading\":\"lazy\",\"className\":\"block\"}]}],[\"$\",\"$L25\",null,{\"mainCta\":{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/pt-br/get-started\",\"title\":\"Contato\"},\"children\":[[\"$\",\"$L26\",null,{\"navItems\":[{\"_key\":\"d5824836636a5971c91645524813c681\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"link\":\"product/data-activation\",\"title\":\"Data Activation\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"title\":\"Personalization\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/testing-experimentation\",\"title\":\"Experimentation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/cross-channel-messaging\",\"title\":\"Cross-Channels\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/audience-sync\",\"title\":\"Media Sync\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Messaging\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"Introducing Sage AI by Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\"}},\"navFooter\":null,\"navLink\":\"/pt-br/value-of-braze\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"8ef2089e6311\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"title\":\"Product Overview\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/product\",\"title\":\"How it Works\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/sage-ai\",\"specialBranding\":\"sageAi\",\"title\":\"Introducing Sage AI by Braze\"}]}]},\"title\":\"Por que Braze?\"},{\"_key\":\"56dec6b59ebf\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Dados\",\"navItems\":[{\"_key\":\"a969a03ce906\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/braze-data-platform\",\"title\":\"Plataforma de Dados da Braze\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/reporting-analytics\",\"title\":\"Relatórios e Análises\"}]},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orquestração\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-04\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/journey-orchestration\",\"title\":\"Orquestração de Jornada\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"horizontal-bar-chart-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/testing-experimentation\",\"title\":\"Experimentos\"}]},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Canais\",\"navItems\":[{\"_key\":\"17676688c76c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"cross-channels\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/cross-channel-messaging\",\"title\":\"Diferentes Canais de Mensagens\"},{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/email\",\"title\":\"Email\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"whatsapp\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/mobile-app-messaging\",\"title\":\"Mensagens em Aplicativos\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"server-05\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/web-messaging\",\"title\":\"Mensagens Web\"},{\"_key\":\"83ea4eaaa254\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"sliders-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/audience-sync\",\"title\":\"Audience Sync de Mídia\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\",\"link\":\"/pt-br/product/brazeai\",\"text\":\"Saiba Mais\"},\"hasFooter\":true,\"heading\":\"BrazeAI™\",\"icon\":{\"_type\":\"icon\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Saiba como o BrazeAI™ está incorporado aos recursos em nossa plataforma.\"}},\"navFooter\":null,\"navLink\":\"/pt-br/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"e33432228beb\",\"_type\":\"navItem\",\"description\":\"Todos os seus dados, canais e necessidades de orquestração em uma única plataforma.\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"atom-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/overview\",\"title\":\"A Plataforma Braze\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Um detalhamento de nossa pilha de tecnologia verticalmente integrada.\",\"icon\":{\"_type\":\"icon\",\"name\":\"settings-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/product\",\"title\":\"Como Funciona\"}]}]},\"title\":\"Produto\"},{\"_key\":\"d569f32d74f4\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"9a21a868f0c0\",\"_type\":\"navItemList\",\"heading\":\"Indústrias\",\"navItems\":[{\"_key\":\"55197816f85c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/retail-and-ecommerce\",\"title\":\"Varejo e e-Commerce\"},{\"_key\":\"e76c29cb4353\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/financial-services\",\"title\":\"Serviços Financeiros\"},{\"_key\":\"5d891afbc048\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"map-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/travel-hospitality\",\"title\":\"Turismo\"},{\"_key\":\"fa8ecd329386\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/media-entertainment\",\"title\":\"Mídia e Entretenimento\"},{\"_key\":\"f0b81fe7e5e1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"play\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/on-demand\",\"title\":\"Delivery\"},{\"_key\":\"bd9b98bde7d2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"heart-rounded\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/qsr\",\"title\":\"Restaurantes\"}]},{\"_key\":\"f5d12a81c390\",\"_type\":\"navItemList\",\"heading\":\"Braze Para\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/braze-for-engineering\",\"title\":\"Engenheiros\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"_type\":\"featuredContentCard\",\"content\":{\"_type\":\"report\",\"featuredImage\":{\"alt\":\"a woman is holding a cup of coffee while looking at a laptop computer .\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg\"}},\"language\":\"pt-br\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"pageDescription\":\"Entrevistamos 2.300 líderes de marketing em 18 países para compreender as estratégias que têm impulsionado o sucesso das marcas de alta performance. Nosso objetivo é explorar as expectativas para o engajamento do cliente no futuro e apresentar soluções práticas para os desafios estratégicos que surgirão ao longo de sua trajetória.\",\"pageTitle\":\"Relatório de Engajamento do Cliente 2025\",\"slug\":{\"_type\":\"slug\",\"current\":\"global-customer-engagement-review\"}}},\"description\":\"Em nossa quinta Análise Global do Engajamento do Cliente, estamos examinando as principais tendências emergentes para os profissionais de marketing em 2025.\",\"heading\":\"Análise Global de Engajamento do Cliente de 2025\"}]},\"title\":\"Soluções\"},{\"_key\":\"c16a182d80e0\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"c73a41ed4314\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"4ce304ab6dfe\",\"_type\":\"navItem\",\"description\":\"Explore e conecte-se com nossos parceiros confiáveis de tecnologia ou soluções\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\",\"provider\":\"braze\"},\"link\":\"/pt-br/partners\",\"title\":\"Braze Alloys\"},{\"_key\":\"93df7b88a2a4\",\"_type\":\"navItem\",\"description\":\"Descubra nossas parcerias com as principais agências, consultorias e integradores de sistemas do mundo\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/partners/solutions-partners\",\"title\":\"Parceiros de Soluções\"},{\"_key\":\"778232c055b9\",\"_type\":\"navItem\",\"description\":\"Conheça nossas mais de 140 integrações de parceiros de tecnologia.\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/partners/technology-partners\",\"title\":\"Parceiros de Tecnologia\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":null,\"title\":\"Parceiros\"},{\"_key\":\"b2a01e682676\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"134d99094533\",\"_type\":\"navItemList\",\"heading\":\"Veja\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/resources\",\"title\":\"Hub de Materiais\"},{\"_key\":\"16600c98c60c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"thumbs-up\",\"provider\":\"braze\"},\"link\":\"/pt-br/customers\",\"title\":\"Casos de Sucesso\"},{\"_key\":\"05eabdb4e95a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/pt-br/resources/articles\",\"title\":\"Blog\"},{\"_key\":\"7726c804d339\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"line-chart-up-04\",\"provider\":\"braze\"},\"link\":\"/pt-br/resources/reports-and-guides\",\"title\":\"Guias e Relatórios\"},{\"_key\":\"f0643f69d3e6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/resources/videos\",\"title\":\"Vídeos (EN)\"},{\"_key\":\"1e6237729c32\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"ticket-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/resources/webinars-and-events\",\"title\":\"Eventos e Webinars\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs/pt-br\"},\"hasFooter\":true,\"heading\":\"Documentação para o Usuário\",\"icon\":{\"_type\":\"icon\",\"name\":\"file-question-02\",\"provider\":\"braze\"}}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Cresça\",\"navItems\":[{\"_key\":\"f5c7809578b6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/customer-community\",\"title\":\"Bonfire Customer Community (EN)\"},{\"_key\":\"e24cbe6f7eb1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/pt-br\",\"title\":\"Braze Learning\"},{\"_key\":\"4b9b04860bd2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-04\",\"provider\":\"braze\"},\"link\":\"/customer-champions\",\"title\":\"Customer Champion (EN)\"},{\"_key\":\"187b2f624c3d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification-pt-br\",\"title\":\"Certificação\"}]},{\"_key\":\"437c2df32bb1\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Suporte\",\"navItems\":[{\"_key\":\"7faad9927174\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"help-circle\",\"provider\":\"braze\"},\"link\":\"/pt-br/success\",\"title\":\"Visão Geral do Suporte\"},{\"_key\":\"6e2d6ed6eaf6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/customer-support-services\",\"title\":\"Serviços Profissionais da Braze\"},{\"_key\":\"a69cf0162381\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"headphones-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/customer-success\",\"title\":\"Planos de Sucesso da Braze\"}]}]},\"title\":\"Materiais\"},{\"_key\":\"57a794378479\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"5c51fa720c20\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"_type\":\"navItem\",\"description\":\"Saiba como a Braze se tornou a principal plataforma de engajamento do cliente.\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/company\",\"title\":\"Sobre Nós\"},{\"_key\":\"09f6b770db33\",\"_type\":\"navItem\",\"description\":\"Receba as últimas notícias, números e resultados financeiros.\",\"icon\":{\"_type\":\"icon\",\"name\":\"switch-horizontal-01\",\"provider\":\"braze\"},\"link\":\"https://investors.braze.com/\",\"title\":\"Relações com Investidores (EN)\"},{\"_key\":\"311e09b9fefc\",\"_type\":\"navItem\",\"description\":\"Descubra vagas de emprego e por que as pessoas adoram trabalhar na Braze.\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"title\":\"Carreiras (EN)\"},{\"_key\":\"e4a311c70601\",\"_type\":\"navItem\",\"description\":\"Explore nossos dados ambientais, sociais e de governança corporativa.\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"title\":\"ESG (EN)\"},{\"_key\":\"a47094f6fdaf\",\"_type\":\"navItem\",\"description\":\"Saiba mais sobre os últimos acontecimentos no Braze.\",\"icon\":{\"_type\":\"icon\",\"name\":\"announcement-01\",\"provider\":\"braze\"},\"link\":\"/company/news\",\"title\":\"Notícias (EN)\"},{\"_key\":\"72d32f7ad851\",\"_type\":\"navItem\",\"description\":\"Obtenha informações sobre nossos termos legais, políticas, conformidade e muito mais.\",\"icon\":{\"_type\":\"icon\",\"name\":\"building-08\",\"provider\":\"braze\"},\"link\":\"/pt-br/company/legal\",\"title\":\"Serviços Jurídicos (EN)\"}]}],\"navSectionFooter\":{\"hasFooter\":false}},\"navFooter\":{\"cta\":{\"buttonStyle\":\"purple-link\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/company/contact\",\"text\":\"Fale Conosco!\"},\"hasFooter\":true,\"heading\":\"Está procurando por outra coisa?\"},\"navLink\":null,\"rightSection\":null,\"title\":\"Empresa\"}],\"className\":\"border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto\"}],[\"$\",\"$L23\",null,{\"href\":\"/pt-br/search\",\"className\":\"xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4\",\"aria-label\":\"Pesquisar\",\"trackingText\":\"Pesquisar\",\"children\":[\"$\",\"svg\",null,{\"width\":16,\"height\":16,\"role\":\"img\",\"aria-label\":\"search-sm\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#search-sm\"}]}]}],[\"$\",\"$L27\",null,{\"languages\":[{\"_key\":\"2e741bf3488f\",\"_type\":\"language\",\"languageCode\":\"en-us\",\"title\":\"English\"},{\"_key\":\"5411bc6176bf\",\"_type\":\"language\",\"languageCode\":\"fr\",\"title\":\"Français\"},{\"_key\":\"99b80653c143\",\"_type\":\"language\",\"languageCode\":\"ja\",\"title\":\"日本語\"},{\"_key\":\"7de616718d80\",\"_type\":\"language\",\"languageCode\":\"Ko\",\"title\":\"한국어\"},{\"_key\":\"d8b958e2b6d2\",\"_type\":\"language\",\"languageCode\":\"pt-br\",\"title\":\"Português BR\"}]}],[\"$\",\"$L26\",null,{\"navItems\":[{\"_key\":\"f02bb2375c46\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"rightSection\":null,\"title\":\"Login\"},{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/pt-br/get-started\",\"rightSection\":null,\"title\":\"Contato\"}],\"className\":\"flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0\"}]]}]]}]]}],[\"$\",\"main\",null,{\"children\":[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\",\"(main)\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L10\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Braze.\",[\"$\",\"br\",null,{}],\"Be Absolutely\",[\"$\",\"br\",null,{}],\"Engaging.™\"]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L28\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L24\",null,{\"alt\":\"Discord\",\"src\":{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L28\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L24\",null,{\"alt\":\"Twitter\",\"src\":{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L28\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L24\",null,{\"alt\":\"Linkedin\",\"src\":{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"e2cec5077444\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"73261f1d0b89\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Visão Geral\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"e4fbe39d4d90\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Por que Braze?\",\"children\":\"Por que Braze?\"}],false,false,false]}],[\"$\",\"div\",\"741de93d71b8596c0922e16b9cf4053c\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Como Funciona\",\"children\":\"Como Funciona\"}],false,false,false]}],[\"$\",\"div\",\"24a0e7d60deb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"A Plataforma Braze\",\"children\":\"A Plataforma Braze\"}],false,false,false]}],[\"$\",\"div\",\"69a7e854fa4f\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Produto\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"7541fbf00d65\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/braze-data-platform\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Plataforma de Dados da Braze\",\"children\":\"Plataforma de Dados da Braze\"}],false,false,false]}],[\"$\",\"div\",\"30f282d8a662\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"4e5c7e98606da91b2243bc187b576b83\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Relatórios e Análises\",\"children\":\"Relatórios e Análises\"}],false,false,false]}],[\"$\",\"div\",\"2f856be7694229b62d8e683df4f46d7e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Orquestração de Jornada\",\"children\":\"Orquestração de Jornada\"}],false,false,false]}],[\"$\",\"div\",\"bad5a795eaa329352179ec6a190bb1af\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/testing-experimentation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Testes e Experimentos\",\"children\":\"Testes e Experimentos\"}],false,false,false]}],[\"$\",\"div\",\"b167364e700b35aa10fe4c56a98f67d9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Diferentes Canais de Mensagens\",\"children\":\"Diferentes Canais de Mensagens\"}],false,false,false]}],[\"$\",\"div\",\"159ed3e017f2f2531070bcf9997cd7ae\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Email\",\"children\":\"Email\"}],false,false,false]}],[\"$\",\"div\",\"1ffe1ad111ec80ae1c60f42fcd43182e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about SMS\",\"children\":\"SMS\"}],false,false,false]}],[\"$\",\"div\",\"98be8160ce281f29b8ccf5b420988c7a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"5595f9290ed7222435d424735df035b9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mensagens em Aplicativos\",\"children\":\"Mensagens em Aplicativos\"}],false,false,false]}],[\"$\",\"div\",\"2f5cea5293210842f761c3f0d9c0b7dc\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mensagens Web\",\"children\":\"Mensagens Web\"}],false,false,false]}],[\"$\",\"div\",\"de4f268b08b4f5b758a5658b89592ee4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Audience Sync de Mídia\",\"children\":\"Audience Sync de Mídia\"}],false,false,false]}],[\"$\",\"div\",\"71a35d0a2bf1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"f8d482c09cd1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L24\",\"21c96b154183\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L24\",\"d8f239c8e41e\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"2868cde74456\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"df008048f4d0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Soluções\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0cfb6fe4dfe3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Varejo e e-commerce\",\"children\":\"Varejo e e-commerce\"}],false,false,false]}],[\"$\",\"div\",\"12fcff8cca81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Serviços Financeiros\",\"children\":\"Serviços Financeiros\"}],false,false,false]}],[\"$\",\"div\",\"4052f39f0b14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Turismo\",\"children\":\"Turismo\"}],false,false,false]}],[\"$\",\"div\",\"5965626c20cb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mídia e Entretenimento\",\"children\":\"Mídia e Entretenimento\"}],false,false,false]}],[\"$\",\"div\",\"b214b4e87f50\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Delivery\",\"children\":\"Delivery\"}],false,false,false]}],[\"$\",\"div\",\"de9018cb5f84\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Restaurantes\",\"children\":\"Restaurantes\"}],false,false,false]}],[\"$\",\"div\",\"36cc659f7c80\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze para Engenheiros\",\"children\":\"Braze para Engenheiros\"}],false,false,false]}],[\"$\",\"div\",\"7055a7e35a70\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Empresa\"}],false,false,false,false,false]}],[\"$\",\"div\",\"774cff2c99d7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Sobre Nós\",\"children\":\"Sobre Nós\"}],false,false,false]}],[\"$\",\"div\",\"c5bec2e53acb29909ccabbdd2517008e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"https://www.braze.com/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Carreiras (EN)\",\"children\":\"Carreiras (EN)\"}],false,false,false]}],[\"$\",\"div\",\"bdd582aa0b81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Notícias (EN)\",\"children\":\"Notícias (EN)\"}],false,false,false]}],[\"$\",\"div\",\"34e407082fc92350c39485695c0ecad1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Relações com Investidores (EN)\",\"children\":\"Relações com Investidores (EN)\"}],false,false,false]}],[\"$\",\"div\",\"01b5a9c92904888242495115390d09d5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"ESG (EN)\",\"children\":\"ESG (EN)\"}],false,false,false]}],[\"$\",\"div\",\"5f98ea2f39ce\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Serviços Jurídicos (EN)\",\"children\":\"Serviços Jurídicos (EN)\"}],false,false,false]}],[\"$\",\"div\",\"55519f6237ffdd5430010d5f562f4308\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Entre em Contato e Endereços\",\"children\":\"Entre em Contato e Endereços\"}],false,false,false]}]]}],[\"$\",\"div\",\"7f53ad245a15\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Materiais\",\"children\":\"Materiais\"}],false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Casos de Sucesso\",\"children\":\"Casos de Sucesso\"}],false,false,false]}],[\"$\",\"div\",\"d291c07717a1f30daefe9ab43c1aaf8d\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"403d67a880365106246f1d3328481ec7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Guias e Relatórios\",\"children\":\"Guias e Relatórios\"}],false,false,false]}],[\"$\",\"div\",\"034ce97a887816e75476588278316230\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Vídeos (EN)\",\"children\":\"Vídeos (EN)\"}],false,false,false]}],[\"$\",\"div\",\"e755f61f18b94c566affd4a95a3fd4f7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Eventos e Webinars\",\"children\":\"Eventos e Webinars\"}],false,false,false]}],[\"$\",\"div\",\"3ba7d46c0e532d50fc43a921b9f0ff5e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"https://learning.braze.com/page/pt-br\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learning\",\"children\":\"Learning\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L28\",null,{\"href\":\"/docs-pt-br\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentação\",\"children\":\"Documentação\"}],false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"https://www.braze.com/docs/pt-br\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Documentação da Braze\",\"children\":\"Documentação da Braze\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/docs/pt-br/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Guia do Usuário\",\"children\":\"Guia do Usuário\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/docs/pt-br/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Guia do Desenvolvedor\",\"children\":\"Guia do Desenvolvedor\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Parceiros\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys: Todos os Parceiros\",\"children\":\"Braze Alloys: Todos os Parceiros\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Portal de Parceiros (EN)\",\"children\":\"Portal de Parceiros (EN)\"}],false,false,false]}]]}],[\"$\",\"div\",\"233e3794535bd36b139f3a24384725d8\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Relatórios Selecionados\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/resources/reports-and-guides/global-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Relatório de Engajamento do Cliente 2025\",\"children\":\"Relatório de Engajamento do Cliente 2025\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Suporte\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Visão Geral de Suporte\",\"children\":\"Visão Geral de Suporte\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Serviços Profissionais da Braze\",\"children\":\"Serviços Profissionais da Braze\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Planos de Sucesso da Braze\",\"children\":\"Planos de Sucesso da Braze\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Links Úteis\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Status do Sistema (EN)\",\"children\":\"Status do Sistema (EN)\"}],false,false,false]}],[\"$\",\"div\",\"03431faf86184efd3d895b5a10ebee23\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"https://braze.com/docs/pt-br/user_guide/administrative/access_braze/support\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Suporte Técnico\",\"children\":\"Suporte Técnico\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2026,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Todos os direitos reservados\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"type\":\"button\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Cookies\"}]}],[\"$\",\"$L29\",null,{}],[\"$\",\"$L2a\",null,{}],[[\"$\",\"$L28\",\"f9e78a4bc0f8\",{\"href\":\"/pt-br/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Política de Privacidade\"}],[\"$\",\"$L28\",\"39b81d1cf97d\",{\"href\":\"/pt-br/company/legal/preferences\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Centro de Preferências\"}],[\"$\",\"$L28\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 \",\"children\":\"Sitemap\"}]]]}]]}]}]]\n"])</script><script>self.__next_f.push([1,"2c:{\"src\":\"/_next/static/media/logo.210d28cb.png\",\"height\":47,\"width\":100,\"blurDataURL\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAHlBMVEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC3KG9qAAAACnRSTlMEZ3cZikwfPVxX83pwGAAAAAlwSFlzAAALEwAACxMBAJqcGAAAACVJREFUeJwVxcERACAIA8FLAqj9N+ywn+WSzCS4LKmM+u3NOoYPBzUAV9vBJ7AAAAAASUVORK5CYII=\",\"blurWidth\":8,\"blurHeight\":4}\n2e:{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0}\n2f:{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n30:{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n"])</script><script>self.__next_f.push([1,"20:[\"$\",\"$2b\",null,{\"children\":[[\"$\",\"header\",null,{\"id\":\"site-header\",\"className\":\"fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50\",\"data-site-header\":true,\"children\":[[\"$\",\"$L22\",null,{}],[\"$\",\"nav\",null,{\"id\":\"main-nav-container\",\"className\":\"container flex items-center h-full\",\"aria-label\":\"Main site\",\"children\":[[\"$\",\"$L23\",null,{\"className\":\"flex shrink-0 grow-0 basis-20 items-center xl:mr-10\",\"href\":\"/pt-br\",\"trackingText\":\"Homepage (Logo)\",\"data-event-name\":\"Header\",\"data-event-label\":\"Logo\",\"aria-label\":\"Homepage\",\"children\":[\"$\",\"$L24\",null,{\"src\":\"$2c\",\"width\":100,\"height\":32,\"alt\":\"braze\",\"loading\":\"lazy\",\"className\":\"block\"}]}],[\"$\",\"$L25\",null,{\"mainCta\":{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/pt-br/get-started\",\"title\":\"Contato\"},\"children\":[[\"$\",\"$L26\",null,{\"navItems\":[{\"_key\":\"d5824836636a5971c91645524813c681\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"link\":\"product/data-activation\",\"title\":\"Data Activation\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"title\":\"Personalization\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/testing-experimentation\",\"title\":\"Experimentation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/cross-channel-messaging\",\"title\":\"Cross-Channels\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/audience-sync\",\"title\":\"Media Sync\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Messaging\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"Introducing Sage AI by Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\"}},\"navFooter\":null,\"navLink\":\"/pt-br/value-of-braze\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"8ef2089e6311\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"title\":\"Product Overview\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/product\",\"title\":\"How it Works\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/sage-ai\",\"specialBranding\":\"sageAi\",\"title\":\"Introducing Sage AI by Braze\"}]}]},\"title\":\"Por que Braze?\"},{\"_key\":\"56dec6b59ebf\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Dados\",\"navItems\":[{\"_key\":\"a969a03ce906\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/braze-data-platform\",\"title\":\"Plataforma de Dados da Braze\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/reporting-analytics\",\"title\":\"Relatórios e Análises\"}]},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orquestração\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"dataflow-04\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/journey-orchestration\",\"title\":\"Orquestração de Jornada\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"horizontal-bar-chart-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/testing-experimentation\",\"title\":\"Experimentos\"}]},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Canais\",\"navItems\":[{\"_key\":\"17676688c76c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"cross-channels\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/cross-channel-messaging\",\"title\":\"Diferentes Canais de Mensagens\"},{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/email\",\"title\":\"Email\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"whatsapp\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/mobile-app-messaging\",\"title\":\"Mensagens em Aplicativos\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"server-05\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/web-messaging\",\"title\":\"Mensagens Web\"},{\"_key\":\"83ea4eaaa254\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"sliders-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/audience-sync\",\"title\":\"Audience Sync de Mídia\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\",\"link\":\"/pt-br/product/brazeai\",\"text\":\"Saiba Mais\"},\"hasFooter\":true,\"heading\":\"BrazeAI™\",\"icon\":{\"_type\":\"icon\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Saiba como o BrazeAI™ está incorporado aos recursos em nossa plataforma.\"}},\"navFooter\":null,\"navLink\":\"/pt-br/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"e33432228beb\",\"_type\":\"navItem\",\"description\":\"Todos os seus dados, canais e necessidades de orquestração em uma única plataforma.\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"atom-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/product/overview\",\"title\":\"A Plataforma Braze\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Um detalhamento de nossa pilha de tecnologia verticalmente integrada.\",\"icon\":{\"_type\":\"icon\",\"name\":\"settings-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/product\",\"title\":\"Como Funciona\"}]}]},\"title\":\"Produto\"},{\"_key\":\"d569f32d74f4\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"9a21a868f0c0\",\"_type\":\"navItemList\",\"heading\":\"Indústrias\",\"navItems\":[{\"_key\":\"55197816f85c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/retail-and-ecommerce\",\"title\":\"Varejo e e-Commerce\"},{\"_key\":\"e76c29cb4353\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/financial-services\",\"title\":\"Serviços Financeiros\"},{\"_key\":\"5d891afbc048\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"map-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/travel-hospitality\",\"title\":\"Turismo\"},{\"_key\":\"fa8ecd329386\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/media-entertainment\",\"title\":\"Mídia e Entretenimento\"},{\"_key\":\"f0b81fe7e5e1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"play\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/on-demand\",\"title\":\"Delivery\"},{\"_key\":\"bd9b98bde7d2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"heart-rounded\",\"provider\":\"braze\"},\"link\":\"/pt-br/solutions/qsr\",\"title\":\"Restaurantes\"}]},{\"_key\":\"f5d12a81c390\",\"_type\":\"navItemList\",\"heading\":\"Braze Para\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/braze-for-engineering\",\"title\":\"Engenheiros\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"_type\":\"featuredContentCard\",\"content\":{\"_type\":\"report\",\"featuredImage\":{\"alt\":\"a woman is holding a cup of coffee while looking at a laptop computer .\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg\"}},\"language\":\"pt-br\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"pageDescription\":\"Entrevistamos 2.300 líderes de marketing em 18 países para compreender as estratégias que têm impulsionado o sucesso das marcas de alta performance. Nosso objetivo é explorar as expectativas para o engajamento do cliente no futuro e apresentar soluções práticas para os desafios estratégicos que surgirão ao longo de sua trajetória.\",\"pageTitle\":\"Relatório de Engajamento do Cliente 2025\",\"slug\":{\"_type\":\"slug\",\"current\":\"global-customer-engagement-review\"}}},\"description\":\"Em nossa quinta Análise Global do Engajamento do Cliente, estamos examinando as principais tendências emergentes para os profissionais de marketing em 2025.\",\"heading\":\"Análise Global de Engajamento do Cliente de 2025\"}]},\"title\":\"Soluções\"},{\"_key\":\"c16a182d80e0\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"c73a41ed4314\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"4ce304ab6dfe\",\"_type\":\"navItem\",\"description\":\"Explore e conecte-se com nossos parceiros confiáveis de tecnologia ou soluções\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\",\"provider\":\"braze\"},\"link\":\"/pt-br/partners\",\"title\":\"Braze Alloys\"},{\"_key\":\"93df7b88a2a4\",\"_type\":\"navItem\",\"description\":\"Descubra nossas parcerias com as principais agências, consultorias e integradores de sistemas do mundo\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/partners/solutions-partners\",\"title\":\"Parceiros de Soluções\"},{\"_key\":\"778232c055b9\",\"_type\":\"navItem\",\"description\":\"Conheça nossas mais de 140 integrações de parceiros de tecnologia.\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/partners/technology-partners\",\"title\":\"Parceiros de Tecnologia\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":null,\"title\":\"Parceiros\"},{\"_key\":\"b2a01e682676\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"134d99094533\",\"_type\":\"navItemList\",\"heading\":\"Veja\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/resources\",\"title\":\"Hub de Materiais\"},{\"_key\":\"16600c98c60c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"thumbs-up\",\"provider\":\"braze\"},\"link\":\"/pt-br/customers\",\"title\":\"Casos de Sucesso\"},{\"_key\":\"05eabdb4e95a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/pt-br/resources/articles\",\"title\":\"Blog\"},{\"_key\":\"7726c804d339\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"line-chart-up-04\",\"provider\":\"braze\"},\"link\":\"/pt-br/resources/reports-and-guides\",\"title\":\"Guias e Relatórios\"},{\"_key\":\"f0643f69d3e6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/resources/videos\",\"title\":\"Vídeos (EN)\"},{\"_key\":\"1e6237729c32\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"ticket-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/resources/webinars-and-events\",\"title\":\"Eventos e Webinars\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs/pt-br\"},\"hasFooter\":true,\"heading\":\"Documentação para o Usuário\",\"icon\":{\"_type\":\"icon\",\"name\":\"file-question-02\",\"provider\":\"braze\"}}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Cresça\",\"navItems\":[{\"_key\":\"f5c7809578b6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/customer-community\",\"title\":\"Bonfire Customer Community (EN)\"},{\"_key\":\"e24cbe6f7eb1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/pt-br\",\"title\":\"Braze Learning\"},{\"_key\":\"4b9b04860bd2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-04\",\"provider\":\"braze\"},\"link\":\"/customer-champions\",\"title\":\"Customer Champion (EN)\"},{\"_key\":\"187b2f624c3d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification-pt-br\",\"title\":\"Certificação\"}]},{\"_key\":\"437c2df32bb1\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Suporte\",\"navItems\":[{\"_key\":\"7faad9927174\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"help-circle\",\"provider\":\"braze\"},\"link\":\"/pt-br/success\",\"title\":\"Visão Geral do Suporte\"},{\"_key\":\"6e2d6ed6eaf6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/customer-support-services\",\"title\":\"Serviços Profissionais da Braze\"},{\"_key\":\"a69cf0162381\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"headphones-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/customer-success\",\"title\":\"Planos de Sucesso da Braze\"}]}]},\"title\":\"Materiais\"},{\"_key\":\"57a794378479\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"5c51fa720c20\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"_type\":\"navItem\",\"description\":\"Saiba como a Braze se tornou a principal plataforma de engajamento do cliente.\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/pt-br/company\",\"title\":\"Sobre Nós\"},{\"_key\":\"09f6b770db33\",\"_type\":\"navItem\",\"description\":\"Receba as últimas notícias, números e resultados financeiros.\",\"icon\":{\"_type\":\"icon\",\"name\":\"switch-horizontal-01\",\"provider\":\"braze\"},\"link\":\"https://investors.braze.com/\",\"title\":\"Relações com Investidores (EN)\"},{\"_key\":\"311e09b9fefc\",\"_type\":\"navItem\",\"description\":\"Descubra vagas de emprego e por que as pessoas adoram trabalhar na Braze.\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"title\":\"Carreiras (EN)\"},{\"_key\":\"e4a311c70601\",\"_type\":\"navItem\",\"description\":\"Explore nossos dados ambientais, sociais e de governança corporativa.\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"title\":\"ESG (EN)\"},{\"_key\":\"a47094f6fdaf\",\"_type\":\"navItem\",\"description\":\"Saiba mais sobre os últimos acontecimentos no Braze.\",\"icon\":{\"_type\":\"icon\",\"name\":\"announcement-01\",\"provider\":\"braze\"},\"link\":\"/company/news\",\"title\":\"Notícias (EN)\"},{\"_key\":\"72d32f7ad851\",\"_type\":\"navItem\",\"description\":\"Obtenha informações sobre nossos termos legais, políticas, conformidade e muito mais.\",\"icon\":{\"_type\":\"icon\",\"name\":\"building-08\",\"provider\":\"braze\"},\"link\":\"/pt-br/company/legal\",\"title\":\"Serviços Jurídicos (EN)\"}]}],\"navSectionFooter\":{\"hasFooter\":false}},\"navFooter\":{\"cta\":{\"buttonStyle\":\"purple-link\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-02\",\"provider\":\"braze\"},\"link\":\"/pt-br/company/contact\",\"text\":\"Fale Conosco!\"},\"hasFooter\":true,\"heading\":\"Está procurando por outra coisa?\"},\"navLink\":null,\"rightSection\":null,\"title\":\"Empresa\"}],\"className\":\"border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto\"}],[\"$\",\"$L23\",null,{\"href\":\"/pt-br/search\",\"className\":\"xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4\",\"aria-label\":\"Pesquisar\",\"trackingText\":\"Pesquisar\",\"children\":[\"$\",\"svg\",null,{\"width\":16,\"height\":16,\"role\":\"img\",\"aria-label\":\"search-sm\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#search-sm\"}]}]}],[\"$\",\"$L27\",null,{\"languages\":[{\"_key\":\"2e741bf3488f\",\"_type\":\"language\",\"languageCode\":\"en-us\",\"title\":\"English\"},{\"_key\":\"5411bc6176bf\",\"_type\":\"language\",\"languageCode\":\"fr\",\"title\":\"Français\"},{\"_key\":\"99b80653c143\",\"_type\":\"language\",\"languageCode\":\"ja\",\"title\":\"日本語\"},{\"_key\":\"7de616718d80\",\"_type\":\"language\",\"languageCode\":\"Ko\",\"title\":\"한국어\"},{\"_key\":\"d8b958e2b6d2\",\"_type\":\"language\",\"languageCode\":\"pt-br\",\"title\":\"Português BR\"}]}],[\"$\",\"$L26\",null,{\"navItems\":[{\"_key\":\"f02bb2375c46\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"rightSection\":null,\"title\":\"Login\"},{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/pt-br/get-started\",\"rightSection\":null,\"title\":\"Contato\"}],\"className\":\"flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0\"}]]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full px-0 pb-24 pt-[168px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-center gap-8 lg:flex-row lg:justify-between\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-12 pr-8 lg:w-[592px]\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-4\",\"children\":[[\"$\",\"span\",null,{\"className\":\"text-xl font-extrabold text-brandPrimary-900\",\"children\":\"ERRO 404\"}],[\"$\",\"p\",null,{\"className\":\"text-display-lg font-extrabold text-gray-900\",\"children\":\"Desculpe, mas não encontramos a página que você está procurando.\"}]]}],[\"$\",\"div\",null,{\"className\":\"flex max-w-screen-xs items-start gap-4\",\"children\":[[\"$\",\"$L2d\",null,{\"variant\":\"purple-button\",\"label\":\"Ir para a página inicial\",\"href\":\"/pt-br/\"}],[\"$\",\"$L2d\",null,{\"variant\":\"black-button\",\"label\":\"Ir para a Central de Recursos\",\"href\":\"/pt-br/resources\"}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex\",\"children\":[\"$\",\"$L24\",null,{\"src\":\"/images/404.png\",\"alt\":\"404\",\"width\":749,\"height\":374,\"className\":\"size-full object-cover\"}]}]]}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Braze.\",[\"$\",\"br\",null,{}],\"Be Absolutely\",[\"$\",\"br\",null,{}],\"Engaging.™\"]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L28\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L24\",null,{\"alt\":\"Discord\",\"src\":\"$2e\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L28\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L24\",null,{\"alt\":\"Twitter\",\"src\":\"$2f\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L28\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L24\",null,{\"alt\":\"Linkedin\",\"src\":\"$30\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"e2cec5077444\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"73261f1d0b89\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Visão Geral\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"e4fbe39d4d90\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Por que Braze?\",\"children\":\"Por que Braze?\"}],false,false,false]}],[\"$\",\"div\",\"741de93d71b8596c0922e16b9cf4053c\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Como Funciona\",\"children\":\"Como Funciona\"}],false,false,false]}],[\"$\",\"div\",\"24a0e7d60deb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"A Plataforma Braze\",\"children\":\"A Plataforma Braze\"}],false,false,false]}],[\"$\",\"div\",\"69a7e854fa4f\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Produto\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"7541fbf00d65\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/braze-data-platform\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Plataforma de Dados da Braze\",\"children\":\"Plataforma de Dados da Braze\"}],false,false,false]}],[\"$\",\"div\",\"30f282d8a662\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"4e5c7e98606da91b2243bc187b576b83\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Relatórios e Análises\",\"children\":\"Relatórios e Análises\"}],false,false,false]}],[\"$\",\"div\",\"2f856be7694229b62d8e683df4f46d7e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Orquestração de Jornada\",\"children\":\"Orquestração de Jornada\"}],false,false,false]}],[\"$\",\"div\",\"bad5a795eaa329352179ec6a190bb1af\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/testing-experimentation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Testes e Experimentos\",\"children\":\"Testes e Experimentos\"}],false,false,false]}],[\"$\",\"div\",\"b167364e700b35aa10fe4c56a98f67d9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Diferentes Canais de Mensagens\",\"children\":\"Diferentes Canais de Mensagens\"}],false,false,false]}],[\"$\",\"div\",\"159ed3e017f2f2531070bcf9997cd7ae\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Email\",\"children\":\"Email\"}],false,false,false]}],[\"$\",\"div\",\"1ffe1ad111ec80ae1c60f42fcd43182e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about SMS\",\"children\":\"SMS\"}],false,false,false]}],[\"$\",\"div\",\"98be8160ce281f29b8ccf5b420988c7a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"5595f9290ed7222435d424735df035b9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mensagens em Aplicativos\",\"children\":\"Mensagens em Aplicativos\"}],false,false,false]}],[\"$\",\"div\",\"2f5cea5293210842f761c3f0d9c0b7dc\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mensagens Web\",\"children\":\"Mensagens Web\"}],false,false,false]}],[\"$\",\"div\",\"de4f268b08b4f5b758a5658b89592ee4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Audience Sync de Mídia\",\"children\":\"Audience Sync de Mídia\"}],false,false,false]}],[\"$\",\"div\",\"71a35d0a2bf1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"f8d482c09cd1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L24\",\"21c96b154183\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L24\",\"d8f239c8e41e\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"2868cde74456\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"df008048f4d0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Soluções\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0cfb6fe4dfe3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Varejo e e-commerce\",\"children\":\"Varejo e e-commerce\"}],false,false,false]}],[\"$\",\"div\",\"12fcff8cca81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Serviços Financeiros\",\"children\":\"Serviços Financeiros\"}],false,false,false]}],[\"$\",\"div\",\"4052f39f0b14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Turismo\",\"children\":\"Turismo\"}],false,false,false]}],[\"$\",\"div\",\"5965626c20cb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mídia e Entretenimento\",\"children\":\"Mídia e Entretenimento\"}],false,false,false]}],[\"$\",\"div\",\"b214b4e87f50\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Delivery\",\"children\":\"Delivery\"}],false,false,false]}],[\"$\",\"div\",\"de9018cb5f84\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Restaurantes\",\"children\":\"Restaurantes\"}],false,false,false]}],[\"$\",\"div\",\"36cc659f7c80\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze para Engenheiros\",\"children\":\"Braze para Engenheiros\"}],false,false,false]}],[\"$\",\"div\",\"7055a7e35a70\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Empresa\"}],false,false,false,false,false]}],[\"$\",\"div\",\"774cff2c99d7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Sobre Nós\",\"children\":\"Sobre Nós\"}],false,false,false]}],[\"$\",\"div\",\"c5bec2e53acb29909ccabbdd2517008e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"https://www.braze.com/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Carreiras (EN)\",\"children\":\"Carreiras (EN)\"}],false,false,false]}],[\"$\",\"div\",\"bdd582aa0b81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Notícias (EN)\",\"children\":\"Notícias (EN)\"}],false,false,false]}],[\"$\",\"div\",\"34e407082fc92350c39485695c0ecad1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Relações com Investidores (EN)\",\"children\":\"Relações com Investidores (EN)\"}],false,false,false]}],[\"$\",\"div\",\"01b5a9c92904888242495115390d09d5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"ESG (EN)\",\"children\":\"ESG (EN)\"}],false,false,false]}],[\"$\",\"div\",\"5f98ea2f39ce\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Serviços Jurídicos (EN)\",\"children\":\"Serviços Jurídicos (EN)\"}],false,false,false]}],[\"$\",\"div\",\"55519f6237ffdd5430010d5f562f4308\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Entre em Contato e Endereços\",\"children\":\"Entre em Contato e Endereços\"}],false,false,false]}]]}],[\"$\",\"div\",\"7f53ad245a15\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Materiais\",\"children\":\"Materiais\"}],false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Casos de Sucesso\",\"children\":\"Casos de Sucesso\"}],false,false,false]}],[\"$\",\"div\",\"d291c07717a1f30daefe9ab43c1aaf8d\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"403d67a880365106246f1d3328481ec7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Guias e Relatórios\",\"children\":\"Guias e Relatórios\"}],false,false,false]}],[\"$\",\"div\",\"034ce97a887816e75476588278316230\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Vídeos (EN)\",\"children\":\"Vídeos (EN)\"}],false,false,false]}],[\"$\",\"div\",\"e755f61f18b94c566affd4a95a3fd4f7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Eventos e Webinars\",\"children\":\"Eventos e Webinars\"}],false,false,false]}],[\"$\",\"div\",\"3ba7d46c0e532d50fc43a921b9f0ff5e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"https://learning.braze.com/page/pt-br\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learning\",\"children\":\"Learning\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L28\",null,{\"href\":\"/docs-pt-br\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentação\",\"children\":\"Documentação\"}],false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"https://www.braze.com/docs/pt-br\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Documentação da Braze\",\"children\":\"Documentação da Braze\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/docs/pt-br/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Guia do Usuário\",\"children\":\"Guia do Usuário\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/docs/pt-br/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Guia do Desenvolvedor\",\"children\":\"Guia do Desenvolvedor\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Parceiros\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys: Todos os Parceiros\",\"children\":\"Braze Alloys: Todos os Parceiros\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Portal de Parceiros (EN)\",\"children\":\"Portal de Parceiros (EN)\"}],false,false,false]}]]}],[\"$\",\"div\",\"233e3794535bd36b139f3a24384725d8\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Relatórios Selecionados\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/resources/reports-and-guides/global-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Relatório de Engajamento do Cliente 2025\",\"children\":\"Relatório de Engajamento do Cliente 2025\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Suporte\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Visão Geral de Suporte\",\"children\":\"Visão Geral de Suporte\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Serviços Profissionais da Braze\",\"children\":\"Serviços Profissionais da Braze\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"/pt-br/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Planos de Sucesso da Braze\",\"children\":\"Planos de Sucesso da Braze\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Links Úteis\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Status do Sistema (EN)\",\"children\":\"Status do Sistema (EN)\"}],false,false,false]}],[\"$\",\"div\",\"03431faf86184efd3d895b5a10ebee23\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L28\",null,{\"href\":\"https://braze.com/docs/pt-br/user_guide/administrative/access_braze/support\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Suporte Técnico\",\"children\":\"Suporte Técnico\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2026,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Todos os direitos reservados\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"type\":\"button\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Cookies\"}]}],[\"$\",\"$L29\",null,{}],[\"$\",\"$L2a\",null,{}],[[\"$\",\"$L28\",\"f9e78a4bc0f8\",{\"href\":\"/pt-br/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Política de Privacidade\"}],[\"$\",\"$L28\",\"39b81d1cf97d\",{\"href\":\"/pt-br/company/legal/preferences\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Centro de Preferências\"}],[\"$\",\"$L28\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 \",\"children\":\"Sitemap\"}]]]}]]}]}]]}]\n"])</script><script>self.__next_f.push([1,"31:I[45679,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"9980\",\"static/chunks/9980-4dab4c1c6d1d26af.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"3507\",\"static/chunks/app/%5Blocale%5D/(main)/resources/page-73a38901af19f6e3.js\"],\"default\"]\n32:T57a,Esta publicação no blog contém “declarações prospectivas” dentro do significado das disposições de “porto seguro” da Lei de Reforma de Litígios sobre Títulos Privados de 1995, incluindo, entre outras, declarações relativas ao desempenho e aos benefícios esperados da Braze e dos seus produtos. Essas declarações prospectivas são baseadas nas suposições, expectativas e crenças atuais da Braze e estão sujeitas a riscos substanciais, incertezas e mudanças nas circunstâncias que podem fazer com que os resultados, desempenho ou realizações reais sejam materialmente diferentes de quaisquer resultados, desempenho ou realizações futuros expressos ou implícitos nas declarações prospectivas. Mais informações sobre fatores potenciais que podem afetar os resultados da Braze estão incluídas no Relatório Trimestral da Braze no Formulário 10-Q para o trimestre fiscal encerrado em 31 de outubro de 2024, arquivado na Comissão de Valores Mobiliários dos Estados Unidos em 10 de dezembro de 2024, e em outros arquivos públicos da Braze na Comissão de Valores Mobiliários dos Estados Unidos. As declarações prospectivas incluídas nesta publicação do blog representam as opiniões da Braze apenas na data desta publicação, e a Braze não assume nenhuma obrigação e não pretende atualizar essas declarações pros"])</script><script>self.__next_f.push([1,"pectivas, exceto conforme exigido por lei.33:T19c2,"])</script><script>self.__next_f.push([1,"CRM \u0026 Loyalty Specialist"])</script><script>self.__next_f.push([1,"34:T19c4,"])</script><script>self.__next_f.push([1,"Manager CRM"])</script><script>self.__next_f.push([1,"35:T199b,"])</script><script>self.__next_f.push([1,"Senior CRM Manager"])</script><script>self.__next_f.push([1,"36:T19b8,"])</script><script>self.__next_f.push([1,"Head of CRM"])</script><script>self.__next_f.push([1,"37:T1988,"])</script><script>self.__next_f.push([1,"Senior Product Marketing Analyst"])</script><script>self.__next_f.push([1,"c:[\"$\",\"div\",null,{\"children\":[[\"$\",\"$L31\",null,{\"blogs\":[{\"_createdAt\":\"2025-08-20T16:44:13Z\",\"_id\":\"df5fc958-814d-4467-8226-75f9b58726eb\",\"_rev\":\"Tz7wY1DSIJtRlcVNy428Fs\",\"_system\":{\"base\":{\"id\":\"df5fc958-814d-4467-8226-75f9b58726eb\",\"rev\":\"Tz7wY1DSIJtRlcVNy41bsm\"}},\"_type\":\"blogPost\",\"_updatedAt\":\"2025-09-10T19:44:13Z\",\"author\":[{\"_id\":\"e8005de1-ed47-4a55-b635-23e7e8fa294c\",\"bio\":[{\"_key\":\"ee3660e69b0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6048215604c\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_id\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"icon\":null,\"logoType\":null,\"name\":\"Braze\",\"url\":\"https://braze.com\"},\"facebookUrl\":null,\"firstName\":\"Equipe\",\"githubUrl\":null,\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"instagramUrl\":null,\"lastName\":\"Braze\",\"linkedinUrl\":null,\"xUrl\":null}],\"body\":[{\"_key\":\"42c5a4be2284\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e867e1a5104\",\"_type\":\"span\",\"marks\":[],\"text\":\"Engajamento do cliente: o que é + como criar laços duradouros\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"1587e4617e45\",\"_type\":\"block\",\"children\":[{\"_key\":\"3bc511605d1a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com o crescimento do mercado digital, o termo \"},{\"_key\":\"df6e48378ca4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"engajamento do cliente\"},{\"_key\":\"1e89279de412\",\"_type\":\"span\",\"marks\":[],\"text\":\" ganhou ainda mais força. Afinal, desde os tempos das propagandas impressas em jornais e revistas, o objetivo das marcas sempre foi aproximar o consumidor e levá-lo à compra.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b488b1e50db9\",\"_type\":\"block\",\"children\":[{\"_key\":\"19771bd11c72\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"626d3466d9bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"de65abb1e9cd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Porém, ter clientes satisfeitos com a experiência de venda da empresa já não é o bastante. Hoje, manter um relacionamento duradouro é sinônimo de fidelização e, claro, de vendas recorrentes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"17500a453583\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0402cab7686\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"412aec171877\",\"_type\":\"block\",\"children\":[{\"_key\":\"525a4a55c118\",\"_type\":\"span\",\"marks\":[],\"text\":\"Empresas que buscam engajamento com o cliente geram ganhos em produtividade, receita e avaliações de satisfação de duas a três vezes maiores do que aquelas que buscam apenas a satisfação, segundo a \"},{\"_key\":\"d48ee7b5925b\",\"_type\":\"span\",\"marks\":[\"0892432aae00\"],\"text\":\"consultoria Gallup\"},{\"_key\":\"cae026d62399\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"0892432aae00\",\"_type\":\"link\",\"href\":\"https://www.gallup.com/workplace/266258/engagement-competitive-edge.aspx\"}],\"style\":\"normal\"},{\"_key\":\"53809226b333\",\"_type\":\"block\",\"children\":[{\"_key\":\"ddedd51fbed4\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4befb9cdfbda\",\"_type\":\"block\",\"children\":[{\"_key\":\"38de1d7c90bc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ou seja, as vantagens de conquistar clientes engajados vão além dos resultados financeiros. É essencial reforçar o valor da marca na vida do consumidor para ser lembrado em primeiro lugar em um momento de necessidade.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"05e40e00f3fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba58a88a2d77\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"504508680d24\",\"_type\":\"block\",\"children\":[{\"_key\":\"1befd324eb10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Neste artigo, você vai aprender o que é engajamento de clientes, como engajar clientes digitalmente e conhecer dicas para aumentar o engajamento e criar relações duradouras com seus consumidores.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9103bfb1ad7d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ffc32969a4b\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"89d21c928f06\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd2eb19c0929\",\"_type\":\"span\",\"marks\":[],\"text\":\"Boa leitura!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"807f6486f67c\",\"_type\":\"block\",\"children\":[{\"_key\":\"1847f2ba6dc6\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que é engajamento de clientes?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9ea341e8a016\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b0865c937f9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Engajamento de clientes é a estratégia de construir e manter relacionamentos próximos e duradouros com os consumidores da marca. Trata-se de uma prática focada em ações e análises que ajudam a entender os compradores e envolvê-los ao longo da jornada\"},{\"_key\":\"972185fcc488\",\"_type\":\"span\",\"marks\":[],\"text\":\", de modo a entregar o valor prometido pela marca.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"83b275bab975\",\"_type\":\"block\",\"children\":[{\"_key\":\"942c951613b1\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bec73c965dc8\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e08151d0118\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ou seja, é uma relação que não termina no fechamento da compra. Pelo contrário, continua no pós-venda, com o acompanhamento de todas as etapas até a entrega ao cliente.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8a5030faf355\",\"_type\":\"block\",\"children\":[{\"_key\":\"e1a93eaf59d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b9b252036ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"daa7e0902d80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dessa forma, o marketing consegue avaliar a satisfação com a experiência de compra por meio de métricas como o Net Promoter Score, a logística de entrega e a qualidade do produto ou serviço.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a748ef554c22\",\"_type\":\"block\",\"children\":[{\"_key\":\"26eaaa6775d6\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0fdb78926858\",\"_type\":\"block\",\"children\":[{\"_key\":\"a58589632881\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além dos dados quantitativos, a equipe coleta informações qualitativas por meio de pesquisas nas quais o cliente pode fornecer um feedback mais elaborado.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eca0440a2053\",\"_type\":\"block\",\"children\":[{\"_key\":\"655e218d0c2c\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c95582395c17\",\"_type\":\"block\",\"children\":[{\"_key\":\"4aa1ee3fddd7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Segundo o relatório \"},{\"_key\":\"a13a6aa89131\",\"_type\":\"span\",\"marks\":[\"f4c391240175\",\"em\"],\"text\":\"Customer Centricity\"},{\"_key\":\"ba334c969f3b\",\"_type\":\"span\",\"marks\":[],\"text\":\", da Gallup, ao aumentar o engajamento do cliente, as empresas entrevistadas obtiveram resultados positivos em diversas métricas:\"}],\"markDefs\":[{\"_key\":\"f4c391240175\",\"_type\":\"link\",\"href\":\"https://www.gallup.com/workplace/311870/customer-centricity.aspx\"}],\"style\":\"normal\"},{\"_key\":\"969231c799c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f9918377858\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3ccfa5f487ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba606d40ae20\",\"_type\":\"span\",\"marks\":[],\"text\":\"crescimento de \"},{\"_key\":\"2af3e3f1fa25\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"66%\"},{\"_key\":\"a83629dc6f96\",\"_type\":\"span\",\"marks\":[],\"text\":\" nas vendas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"798fe9d18e30\",\"_type\":\"block\",\"children\":[{\"_key\":\"3491bdd1f9a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"aumento de \"},{\"_key\":\"894371b228d1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"25%\"},{\"_key\":\"a39149e88bb1\",\"_type\":\"span\",\"marks\":[],\"text\":\" na fidelização de clientes;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"07d08dacb148\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e77f55cfcdb\",\"_type\":\"span\",\"marks\":[],\"text\":\"crescimento de \"},{\"_key\":\"b2b8c8396050\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"10%\"},{\"_key\":\"fb87f43926d3\",\"_type\":\"span\",\"marks\":[],\"text\":\" no lucro líquido;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c4f7006bf6d7\",\"_type\":\"block\",\"children\":[{\"_key\":\"847e6ed0e95c\",\"_type\":\"span\",\"marks\":[],\"text\":\"aumento de \"},{\"_key\":\"467561daa8fa\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"20%\"},{\"_key\":\"a16050d5382e\",\"_type\":\"span\",\"marks\":[],\"text\":\" na confiança do cliente.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"07533515c5d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"613e8ae04a85\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c82a8df6129b\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b1703f24d10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao dedicar tempo para entender as necessidades, o \"},{\"_key\":\"881e580adb41\",\"_type\":\"span\",\"marks\":[\"18703b2cc630\"],\"text\":\"comportamento de compra\"},{\"_key\":\"a188c734cb4b\",\"_type\":\"span\",\"marks\":[],\"text\":\" e as preferências do consumidor, as empresas podem alcançar resultados significativamente melhores.\"}],\"markDefs\":[{\"_key\":\"18703b2cc630\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/pt-br/resources/articles/guide-to-behavioral-segmentation\"}],\"style\":\"normal\"},{\"_key\":\"68c7e6f2c951\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c71cd2a12e9\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"54727b3e5a43\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef5e899340da\",\"_type\":\"span\",\"marks\":[],\"text\":\"Agora que você já sabe o que é engajamento de clientes, confira as estratégias mais eficazes para aproximar os consumidores da sua marca.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b284922e299d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e43f078100a5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como engajar clientes digitalmente?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"8644201e4d8f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1dc922636ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para entender como engajar clientes digitalmente, é essencial conhecer os canais mais estratégicos para se comunicar com os consumidores. A seguir, veja os principais meios utilizados:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2b4a8dc1f145\",\"_type\":\"block\",\"children\":[{\"_key\":\"5010c5554c88\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f1e58ca0f1d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e832bfb004f2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"aplicativos de mensagens\"},{\"_key\":\"37b27632b332\",\"_type\":\"span\",\"marks\":[],\"text\":\": ferramentas como WhatsApp, Discord e Telegram permitem o contato direto, individual ou em grupo, com os consumidores. Esses canais fortalecem a comunidade em torno da marca e favorecem a criação de vínculos;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a01820f102a\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd6ad91ccf0a\",\"_type\":\"span\",\"marks\":[\"strong\",\"a6c1cd1e51f5\"],\"text\":\"e-mail\"},{\"_key\":\"1caf51f9866f\",\"_type\":\"span\",\"marks\":[],\"text\":\": apesar de ser um dos canais mais antigos, continua altamente eficaz para o engajamento do cliente. Utilize-o para enviar mensagens mais longas ou com design elaborado, como newsletters e campanhas promocionais;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"a6c1cd1e51f5\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/pt-br/product/email\"}],\"style\":\"normal\"},{\"_key\":\"38462ed93b3a\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b09ac2dbada\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"landing pages\"},{\"_key\":\"2a527c8441d2\",\"_type\":\"span\",\"marks\":[],\"text\":\": páginas criadas para campanhas específicas (como divulgação de e-books, webinars ou promoções), com foco em converter visitantes em leads ou clientes por meio de ações direcionadas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"96987788058f\",\"_type\":\"block\",\"children\":[{\"_key\":\"facb42b18f16\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"mídia paga\"},{\"_key\":\"a9e2eeeca647\",\"_type\":\"span\",\"marks\":[],\"text\":\": são anúncios veiculados em plataformas como Google Ads, Facebook, Instagram e outras redes sociais. A mídia paga ajuda a promover conteúdos específicos, gerar conversões e aumentar o engajamento do cliente com mais alcance e precisão;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5d62aa18cb65\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d05d04e0e43\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"notificação de push\"},{\"_key\":\"ae3addeb6ff6\",\"_type\":\"span\",\"marks\":[],\"text\":\": é um \"},{\"_key\":\"5d9f89ac257b\",\"_type\":\"span\",\"marks\":[\"95ed6e80a76b\"],\"text\":\"alerta enviado por aplicativos e sites\"},{\"_key\":\"c2bfe566a39d\",\"_type\":\"span\",\"marks\":[],\"text\":\" para chamar a atenção dos consumidores diretamente na tela inicial do celular ou de outros dispositivos móveis. Funcionam bem para mensagens curtas e com chamadas para ação;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"95ed6e80a76b\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/pt-br/product/mobile-app-messaging\"}],\"style\":\"normal\"},{\"_key\":\"dfb1198000ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a9e5bc4e55c\",\"_type\":\"span\",\"marks\":[\"strong\",\"af5d86483ccf\"],\"text\":\"SMS\"},{\"_key\":\"b348c952071c\",\"_type\":\"span\",\"marks\":[],\"text\":\": mensagens de texto enviadas por meio de serviços integrados à base de contatos da marca. É um canal direto, ideal para comunicações urgentes ou ofertas relâmpago.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"af5d86483ccf\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/pt-br/product/sms\"}],\"style\":\"normal\"},{\"_key\":\"be1a9608a4ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"c56052696e9a\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9b44ab8f2664\",\"_type\":\"block\",\"children\":[{\"_key\":\"a53e881f6556\",\"_type\":\"span\",\"marks\":[],\"text\":\"A escolha dos canais ideais para engajamento do cliente depende do perfil do público e de suas preferências de comunicação. Por isso, é fundamental analisar esses aspectos antes de implementar uma estratégia, o que garante assertividade e melhores resultados.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6aeac5cd4f62\",\"_type\":\"block\",\"children\":[{\"_key\":\"903a1a9e4d0a\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9aaa062265c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"3227388fbe31\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leia também\"},{\"_key\":\"a761519f258d\",\"_type\":\"span\",\"marks\":[],\"text\":\": \"},{\"_key\":\"c05878b61ced\",\"_type\":\"span\",\"marks\":[\"5607cc2d5ae6\"],\"text\":\"Mensagens RCS: o próximo grande canal de marketing\"},{\"_key\":\"7a7acc01f375\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"5607cc2d5ae6\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/pt-br/resources/articles/future-of-rcs-vs-sms\"}],\"style\":\"normal\"},{\"_key\":\"83b13c902303\",\"_type\":\"block\",\"children\":[{\"_key\":\"7fb59b35aa7e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como aumentar o engajamento?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2bf930d77c24\",\"_type\":\"block\",\"children\":[{\"_key\":\"064b39f09811\",\"_type\":\"span\",\"marks\":[],\"text\":\"Após entender o que é engajamento de clientes e conhecer os canais ideais para engajá-los digitalmente, é hora de aprender como aumentar o engajamento da sua marca com as dicas a seguir.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bb5d20fa3de8\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca29af28f175\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Valorize a conexão humana\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"4483a7b1f18b\",\"_type\":\"block\",\"children\":[{\"_key\":\"5bd8c50a7309\",\"_type\":\"span\",\"marks\":[],\"text\":\"Clientes, sejam novos ou recorrentes, são pessoas — e esperam ser tratados como tal. Para aumentar o engajamento, \"},{\"_key\":\"1d280c3d372d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"utilize recursos que valorizem essa conexão\"},{\"_key\":\"79d037cb23b5\",\"_type\":\"span\",\"marks\":[],\"text\":\", como personalização de mensagens com o nome do cliente, envio de notificações baseadas em pedidos anteriores, além de sugestões de ofertas e eventos relevantes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"382d1d4c9b98\",\"_type\":\"block\",\"children\":[{\"_key\":\"2833baad02d9\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Invista na experiência multicanal\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"d1f3921b5594\",\"_type\":\"block\",\"children\":[{\"_key\":\"0630440359e3\",\"_type\":\"span\",\"marks\":[],\"text\":\"A estratégia de engajamento do cliente pode — e deve — envolver \"},{\"_key\":\"72caba7b539a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"múltiplos canais\"},{\"_key\":\"b4b591b87804\",\"_type\":\"span\",\"marks\":[],\"text\":\", o que possibilita alcançá-lo nos momentos mais oportunos. O uso de mensagens multicanal demonstrou ser altamente eficaz: aumentou em \"},{\"_key\":\"b1c4723586a0\",\"_type\":\"span\",\"marks\":[\"654015b2bae4\"],\"text\":\"cinco vezes o valor do ciclo de vida do cliente (CLTV)\"},{\"_key\":\"8c5ef0068d87\",\"_type\":\"span\",\"marks\":[],\"text\":\" e em 6,4 vezes a média de compras por usuário.\"}],\"markDefs\":[{\"_key\":\"654015b2bae4\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/the-cross-channel-marketing-difference-report\"}],\"style\":\"normal\"},{\"_key\":\"cb6ba31a5e67\",\"_type\":\"block\",\"children\":[{\"_key\":\"d25026086ba1\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Use dados para personalizar experiências\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"3044676d7563\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9a50f6ad55f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Saber como aumentar o engajamento também passa pelo \"},{\"_key\":\"388d62b2a435\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"uso inteligente de dados\"},{\"_key\":\"81c1525081bf\",\"_type\":\"span\",\"marks\":[],\"text\":\". Com informações adequadas, é possível criar campanhas personalizadas conforme os diferentes perfis de consumidor. Porém, é fundamental respeitar as leis e regulamentações de privacidade vigentes, como a LGPD no Brasil e o GDPR na Europa.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4e08496384d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"47b8ee19b978\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad3ca0bb1aa3\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce9b85c6f5e4\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Acompanhe as métricas de engajamento\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"b95ed12953d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"876ae84b1ca8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Medir os resultados é essencial para entender como aumentar o engajamento de forma contínua. Veja as \"},{\"_key\":\"8c592f266af1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"principais métricas\"},{\"_key\":\"61051f0de430\",\"_type\":\"span\",\"marks\":[],\"text\":\" que devem estar no radar dos profissionais de marketing:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e23affbbac99\",\"_type\":\"block\",\"children\":[{\"_key\":\"668c734a4aae\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aee921a68222\",\"_type\":\"block\",\"children\":[{\"_key\":\"79c8b9f8d339\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"taxa de cliques (CTR)\"},{\"_key\":\"2120873c0289\",\"_type\":\"span\",\"marks\":[],\"text\":\": mede a porcentagem de pessoas que clicaram em um link após abrir, por exemplo, um e-mail marketing;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9bcb619ba440\",\"_type\":\"block\",\"children\":[{\"_key\":\"e22fb7ef4d27\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"taxa de conversão\"},{\"_key\":\"5a29a4e2ad44\",\"_type\":\"span\",\"marks\":[],\"text\":\": indica quantos usuários realizaram a ação desejada em relação ao total impactado pela campanha;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7f82c93ce999\",\"_type\":\"block\",\"children\":[{\"_key\":\"847e9d006a8b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"taxa de retenção\"},{\"_key\":\"98d7a71450c1\",\"_type\":\"span\",\"marks\":[],\"text\":\": mostra a porcentagem de clientes que permaneceram ativos ao longo do tempo, considerando os que foram perdidos por rotatividade (churn);\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b1b9425ffacc\",\"_type\":\"block\",\"children\":[{\"_key\":\"e201755e42ae\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"usuários ativos mensais (MAU)\"},{\"_key\":\"04b39d1c09a5\",\"_type\":\"span\",\"marks\":[],\"text\":\": revela o número de usuários únicos engajados em um aplicativo a cada mês;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ce763233765b\",\"_type\":\"block\",\"children\":[{\"_key\":\"0fa32fe2aae3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"valor do ciclo de vida do cliente (CLTV)\"},{\"_key\":\"ecfba89b5aa2\",\"_type\":\"span\",\"marks\":[],\"text\":\": representa a receita total estimada que um cliente gera durante todo o relacionamento com a marca.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"88682b130b2f\",\"_type\":\"block\",\"children\":[{\"_key\":\"034b843e170c\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6c7cf7593514\",\"_type\":\"block\",\"children\":[{\"_key\":\"371e32829b6e\",\"_type\":\"span\",\"marks\":[],\"text\":\"💡 \"},{\"_key\":\"44e2f79fe3a5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Dica\"},{\"_key\":\"60a4459d16d8\",\"_type\":\"span\",\"marks\":[],\"text\":\": confira a \"},{\"_key\":\"72989762cd62\",\"_type\":\"span\",\"marks\":[\"dcb8f8a73196\"],\"text\":\"história de sucesso da HBO Max\"},{\"_key\":\"b85ac7035341\",\"_type\":\"span\",\"marks\":[],\"text\":\" e veja como a empresa aumentou em 15% o engajamento dos usuários do aplicativo e reduziu a taxa de cancelamento (churn) com a ajuda da plataforma Braze.\"}],\"markDefs\":[{\"_key\":\"dcb8f8a73196\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/pt-br/customers/hbo-max-latam-case-study\"}],\"style\":\"normal\"},{\"_key\":\"360bf8794420\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ed80b00220b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Crie uma jornada de engajamento do cliente inesquecível\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"aca9aa00b5cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"849d66e2d3b7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com as dicas para aumentar o engajamento do cliente apresentadas neste artigo, você pode começar a estruturar a jornada de compra da sua empresa com os pilares essenciais: responsividade, coesão e personalização.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"93f45fb0042e\",\"_type\":\"block\",\"children\":[{\"_key\":\"34e0ddabba69\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a189bb28879e\",\"_type\":\"block\",\"children\":[{\"_key\":\"7a46b4b9edcf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Conheça o serviço de \"},{\"_key\":\"a54ea353565a\",\"_type\":\"span\",\"marks\":[\"7585acf69d39\"],\"text\":\"Orquestração de Jornada\"},{\"_key\":\"dc3ef739d7ee\",\"_type\":\"span\",\"marks\":[],\"text\":\" da Braze e tenha à disposição uma plataforma completa para criar experiências integradas entre canais, com uma interface no estilo Canva, intuitiva, de arrastar e soltar — tudo com o apoio de inteligência artificial.\"}],\"markDefs\":[{\"_key\":\"7585acf69d39\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/pt-br/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"77a9f15b21c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"add3d301dabc\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2627c24c2944\",\"_type\":\"block\",\"children\":[{\"_key\":\"a10abd17de54\",\"_type\":\"span\",\"marks\":[\"strong\",\"8c9bc04213be\"],\"text\":\"Fale com um de nossos especialistas\"},{\"_key\":\"b82f356c0757\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" \"},{\"_key\":\"466dfb00ea54\",\"_type\":\"span\",\"marks\":[],\"text\":\"e descubra como transformar a jornada e o engajamento com o cliente!\"}],\"markDefs\":[{\"_key\":\"8c9bc04213be\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/pt-br/get-started\"}],\"style\":\"normal\"},{\"_key\":\"a09df2550e7d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e577c036fcc2\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"imported-craft-486\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Customer Engagement\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Engagement client\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Engajamento do cliente\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"カスタマーエンゲージメント\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"고객 참여\"}],\"slug\":{\"current\":\"customer-engagement\"}}],\"useCases\":null},\"featuredImage\":{\"_type\":\"image\",\"alt\":\"uma mulher que está sorrindo enquanto olha para o celular dela.\",\"asset\":{\"_ref\":\"image-6a001f05a9d062777d6c83e6102a5cc2d9ae9c11-640x360-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},\"hideFromListing\":false,\"language\":\"pt-br\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6a001f05a9d062777d6c83e6102a5cc2d9ae9c11-640x360-webp\",\"_type\":\"reference\"}},\"pageDescription\":\"Descubra o que é engajamento do cliente, como engajá-los digitalmente e veja dicas para criar conexões duradouras com sua marca.\",\"pageTitle\":\"Engajamento do cliente: o que é, como engajar + dicas práticas\",\"slug\":{\"_type\":\"slug\",\"current\":\"engajamento-do-cliente\"}},\"title\":\"Engajamento do cliente: o que é, como engajar + dicas práticas\"},{\"_createdAt\":\"2026-03-06T21:57:21Z\",\"_id\":\"65979b79-c175-491f-aed9-34c4939433c4\",\"_rev\":\"qgOQozR6Cy47A2d6mmDNsI\",\"_system\":{\"base\":{\"id\":\"drafts.65979b79-c175-491f-aed9-34c4939433c4\",\"rev\":\"1c191316-b071-4972-928f-435729f3e97c\"}},\"_type\":\"blogPost\",\"_updatedAt\":\"2026-03-07T14:00:05Z\",\"author\":[{\"_id\":\"e8005de1-ed47-4a55-b635-23e7e8fa294c\",\"bio\":[{\"_key\":\"ee3660e69b0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6048215604c\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_id\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"icon\":null,\"logoType\":null,\"name\":\"Braze\",\"url\":\"https://braze.com\"},\"facebookUrl\":null,\"firstName\":\"Equipe\",\"githubUrl\":null,\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"instagramUrl\":null,\"lastName\":\"Braze\",\"linkedinUrl\":null,\"xUrl\":null}],\"body\":[{\"_key\":\"a28ba66277fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"430c821d8389\",\"_type\":\"span\",\"marks\":[],\"text\":\"Growth Marketing: como crescer com dados, testes e decisões?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9eee810bbdbc\",\"_type\":\"block\",\"children\":[{\"_key\":\"49f0f90f3933\",\"_type\":\"span\",\"marks\":[],\"text\":\"Crescer sempre fez parte do jogo, mas \"},{\"_key\":\"e4196d488e99\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Growth Marketing\"},{\"_key\":\"ffe4e54ff541\",\"_type\":\"span\",\"marks\":[],\"text\":\" surge quando o crescimento deixa de ser um objetivo abstrato e passa a ser um processo estruturado, mensurável e contínuo. Mais do que campanhas isoladas, essa abordagem conecta dados, experimentação e aprendizado constante para gerar resultados sustentáveis.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc710bf267da\",\"_type\":\"block\",\"children\":[{\"_key\":\"591c5c3a60bb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Essa mudança reflete uma tendência mais ampla do mercado, em que decisões orientadas por dados e tecnologia ganham espaço nas estratégias de crescimento. \"},{\"_key\":\"f0b5f0399b67\",\"_type\":\"span\",\"marks\":[\"badd4e463b1a\"],\"text\":\"Relatórios recentes da Serasa Experian\"},{\"_key\":\"a7c8288e4138\",\"_type\":\"span\",\"marks\":[],\"text\":\" indicam que a leitura de comportamento se torna essencial à medida que o consumidor fica menos previsível e mais conectado a múltiplos canais.\"}],\"markDefs\":[{\"_key\":\"badd4e463b1a\",\"_type\":\"link\",\"href\":\"https://www.serasaexperian.com.br/conteudos/tendencias-de-marketing-2026\"}],\"style\":\"normal\"},{\"_key\":\"5c56e4933270\",\"_type\":\"block\",\"children\":[{\"_key\":\"adb92fb1b50c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Em vez de focar apenas o topo do funil, o Growth Marketing observa comportamento, identifica padrões e testa hipóteses com rapidez. O crescimento acontece por ajustes inteligentes, decisões baseadas em dados e uso estratégico de tecnologia, o que cria um ciclo de evolução constante, e não picos pontuais de resultados.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f0a4d6c3bdfa\",\"_type\":\"block\",\"children\":[{\"_key\":\"653df83fb5b2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Neste conteúdo, você aprende como a estratégia funciona na prática. Continue a leitura!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dbba7113f288\",\"_type\":\"block\",\"children\":[{\"_key\":\"f771b9ffaa00\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que é Growth Marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"af7e3f3748b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"b61738a4becd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Trata-se de uma abordagem orientada por dados que busca crescimento contínuo por meio de testes, experimentos e otimizações em toda a \"},{\"_key\":\"f14c92cb0753\",\"_type\":\"span\",\"marks\":[\"cdb6215f456d\"],\"text\":\"jornada do cliente\"},{\"_key\":\"3ad3f441cf2b\",\"_type\":\"span\",\"marks\":[],\"text\":\". A estratégia integra aquisição, ativação, retenção e monetização, guiada por métricas, aprendizado rápido, hipóteses validadas e decisões consistentes baseadas em evidências.\"}],\"markDefs\":[{\"_key\":\"cdb6215f456d\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"1a8177bc-42eb-4306-9992-5c945f5bb72b\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"a88592b20722\",\"_type\":\"block\",\"children\":[{\"_key\":\"6040fe85c2d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao contrário do marketing tradicional, essa metodologia não se limita à atração de novos públicos. A abordagem analisa comportamento, identifica gargalos e estrutura experimentos para aprimorar cada ponto de contato. Do primeiro acesso ao relacionamento de longo prazo, o foco equilibra aquisição e retenção de clientes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6d2da9e63626\",\"_type\":\"block\",\"children\":[{\"_key\":\"56d66589f66a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Agora que você já entende\"},{\"_key\":\"49f3180efc08\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" \"},{\"_key\":\"e2fa93abb0ce\",\"_type\":\"span\",\"marks\":[],\"text\":\"o que é Growth Marketing, fica mais fácil avançar para o próximo passo: compreender como essa estratégia funciona na prática e como os testes estruturados sustentam decisões mais inteligentes em ciclos contínuos de otimização.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8ed3bfe9de43\",\"_type\":\"block\",\"children\":[{\"_key\":\"7473f5e71d7c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como funciona uma estratégia de Growth Marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"85cacc61a419\",\"_type\":\"block\",\"children\":[{\"_key\":\"25b1049e8ad1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Essa estratégia opera por ciclos estruturados de análise, experimentação e otimização. Dados orientam hipóteses, testes rápidos validam aprendizados e resultados direcionam decisões que impactam aquisição, engajamento, monetização e retenção. O processo promove escala sustentável, previsibilidade operacional e evolução contínua da performance ao longo do funil.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"40352c4868eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"c1f8ca3004b2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Na prática, a equipe observa métricas, identifica oportunidades e cria experimentos controlados em canais, mensagens e experiências. Cada teste gera aprendizado acionável, reduz achismos e acelera decisões, conectando marketing, produto e dados em um único fluxo de crescimento.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9f9c1a7644c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"d56ec020860a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além de entender conceitos, saber como funciona uma estratégia de Growth Marketing contribui para estruturar práticas replicáveis, alinhadas ao comportamento do público e capazes de sustentar resultados de forma consistente.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a07dfab1163\",\"_type\":\"block\",\"children\":[{\"_key\":\"48f9fc725b0e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são os benefícios do Growth Marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a1e19666046b\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c02116c8aa4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os benefícios aparecem quando as decisões deixam de ser intuitivas e passam a ser guiadas por dados e experimentação contínua. A estratégia cria um ciclo de aprendizado constante que sustenta crescimento previsível e escalável. Nesse contexto, os principais ganhos são:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4adcaf5d4786\",\"_type\":\"block\",\"children\":[{\"_key\":\"baeb0ece494e\",\"_type\":\"span\",\"marks\":[],\"text\":\"decisões baseadas em dados reais e testes controlados;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cdd14f9cf506\",\"_type\":\"block\",\"children\":[{\"_key\":\"daeb1bfcf341\",\"_type\":\"span\",\"marks\":[],\"text\":\"crescimento sustentável ao longo do funil completo;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"465f3bd1627f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4a043304f0a\",\"_type\":\"span\",\"marks\":[],\"text\":\"maior eficiência na aquisição de clientes;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c52e93e4be33\",\"_type\":\"block\",\"children\":[{\"_key\":\"fdaae6eb11b2\",\"_type\":\"span\",\"marks\":[],\"text\":\"fortalecimento da retenção de clientes;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7ee75fbfbd69\",\"_type\":\"block\",\"children\":[{\"_key\":\"2567b218fb70\",\"_type\":\"span\",\"marks\":[],\"text\":\"otimização contínua de canais e mensagens.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"765f8c7c0855\",\"_type\":\"block\",\"children\":[{\"_key\":\"1820c92df7ed\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esses ganhos mostram, na prática, como os benefícios do Growth Marketing vão além dos resultados imediatos e sustentam o crescimento a longo prazo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6eaa31aa88e4\",\"_type\":\"block\",\"children\":[{\"_key\":\"7c7c64eae948\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são os principais canais de aquisição do Growth Marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d51ab3ca0cae\",\"_type\":\"block\",\"children\":[{\"_key\":\"ebd532690e63\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os canais são definidos a partir de dados, testes e potencial de escala. A estratégia prioriza canais mensuráveis, ajustáveis e integrados à jornada, o que permite identificar fontes mais eficientes, comparar desempenho com precisão e sustentar decisões orientadas por resultados consistentes e aprendizado baseado em métricas confiáveis.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6adc2f5f8b7d\",\"_type\":\"block\",\"children\":[{\"_key\":\"3dd1dd3b83b5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Na prática, entram nesse mix mídia paga, SEO, conteúdo, redes sociais, e-mail, parcerias e canais proprietários. Cada um é testado, comparado e otimizado conforme comportamento, custo e impacto real na aquisição de clientes ao longo do funil.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f71271adeb7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"f67ded22a7ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mais do que escolher canais isolados, a estratégia estrutura testes e decisões inteligentes sobre os canais de aquisição do Growth Marketing, o que favorece ajustes contínuos e uso mais eficiente dos recursos.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"713bd6bbd0dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"141e7beb2929\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Se quiser avançar para a execução prática dessa estratégia, recomendamos a leitura do artigo: \"},{\"_key\":\"5be6f27f6228\",\"_type\":\"span\",\"marks\":[\"strong\",\"ceda5d3a681d\"],\"text\":\"Canais de comunicação: o que são, quais os tipos e exemplos\"},{\"_key\":\"68bb6f8ae7d9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\", com uma visão precisa sobre como estruturar pontos de contato de forma integrada e eficiente.\"}],\"markDefs\":[{\"_key\":\"ceda5d3a681d\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"fec3a60b-6dc2-44f6-b3ff-bd24c537ac52\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"2a4705e50725\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec4e0c317dd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são os termos de Growth Marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"eccffd4c85e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b135bcd91a1\",\"_type\":\"span\",\"marks\":[],\"text\":\"A padronização de análises, experimentos e decisões orientadas por dados depende de um vocabulário comum entre marketing, produto e times analíticos. Veja os principais termos:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f1cd3d0581fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"7eb9b471f5a6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"CAC (Custo de Aquisição de Clientes):\"},{\"_key\":\"ded1dcfb9c3d\",\"_type\":\"span\",\"marks\":[],\"text\":\" valor investido para conquistar novos clientes por período;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8a6df14c5418\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5ebd8455126\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"LTV (Lifetime Value):\"},{\"_key\":\"2b635fb298a8\",\"_type\":\"span\",\"marks\":[],\"text\":\" receita gerada por um cliente ao longo do relacionamento;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"429036f6d98f\",\"_type\":\"block\",\"children\":[{\"_key\":\"76a9e1dc0c7b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Funil AARRR:\"},{\"_key\":\"f04d487e7643\",\"_type\":\"span\",\"marks\":[],\"text\":\" modelo que analisa aquisição, ativação, retenção, receita e recomendação;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"36dfce33769a\",\"_type\":\"block\",\"children\":[{\"_key\":\"e965a3be6038\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Experimentação:\"},{\"_key\":\"a13b2ede984e\",\"_type\":\"span\",\"marks\":[],\"text\":\" testes estruturados para validar hipóteses baseadas em dados;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"53eab5c9195d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c9192771f9c7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"North Star Metric:\"},{\"_key\":\"5b407a5116f1\",\"_type\":\"span\",\"marks\":[],\"text\":\" métrica que orienta decisões de crescimento.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fd1c4b721188\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c565694b426\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esses termos de Growth Marketing facilitam a leitura de métricas, a formulação de hipóteses e a avaliação de resultados.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"82559703a61e\",\"_type\":\"block\",\"children\":[{\"_key\":\"6dc43f8aa8c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que faz um profissional de Growth Marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3c337a1d2df4\",\"_type\":\"block\",\"children\":[{\"_key\":\"ecffe6b12eb4\",\"_type\":\"span\",\"marks\":[],\"text\":\"O profissional dessa área identifica oportunidades a partir de dados, testes e otimizações contínuas. Além disso, atua de forma analítica e estratégica, integra marketing, produto e tecnologia, define hipóteses, mede resultados e orienta as decisões que impactam aquisição, engajamento, monetização e retenção com previsibilidade e escala operacional.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"67def2652a3d\",\"_type\":\"block\",\"children\":[{\"_key\":\"00d7c3b18eca\",\"_type\":\"span\",\"marks\":[],\"text\":\"No dia a dia, esse perfil analisa métricas, cria hipóteses, estrutura experimentos e acompanha resultados de ponta a ponta. O trabalho exige visão sistêmica da jornada, leitura de comportamento e capacidade de transformar dados em ações práticas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d1e8ff82a7ed\",\"_type\":\"block\",\"children\":[{\"_key\":\"2046ae80a5d8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esse conjunto de responsabilidades ajuda a compreender, na prática, o que faz um profissional de Growth Marketing e por que esse papel se tornou central em estratégias orientadas por dados.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3dd3aa445da5\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f7ee4a7e3b4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são as métricas-chave de Growth Marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b09f12b65339\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dd502569e3e\",\"_type\":\"span\",\"marks\":[],\"text\":\"As métricas-chave de Growth Marketing indicam se os experimentos geram crescimento real e sustentável. Tais indicadores acompanham o desempenho em todo o funil, conectam ações a resultados mensuráveis e ainda orientam decisões com base em dados, o que evita análises isoladas e métricas de vaidade.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"738c3c05882b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b560d4933849\",\"_type\":\"span\",\"marks\":[],\"text\":\"Na prática, essas métricas revelam eficiência na aquisição de clientes e mostram custo, conversão e qualidade do público atraído. Ao mesmo tempo, permitem avaliar \"},{\"_key\":\"4d9468042174\",\"_type\":\"span\",\"marks\":[\"3203f31bf1bb\"],\"text\":\"engajamento\"},{\"_key\":\"3b331aca1d30\",\"_type\":\"span\",\"marks\":[],\"text\":\", recorrência e valor gerado ao longo do relacionamento.\"}],\"markDefs\":[{\"_key\":\"3203f31bf1bb\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"df5fc958-814d-4467-8226-75f9b58726eb\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"530451de8c64\",\"_type\":\"block\",\"children\":[{\"_key\":\"cec3572f8131\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esse acompanhamento contínuo também fortalece estratégias de retenção de clientes e cria a base ideal para avançar ao próximo nível: a estruturação do processo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0b350c060799\",\"_type\":\"block\",\"children\":[{\"_key\":\"4730a1b60ac2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como estruturar um processo de experimentação em Growth Marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9ec92be01d96\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b7467734dd8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Um processo de experimentação se estrutura a partir de hipóteses precisas, métricas bem definidas e ciclos curtos de teste. A lógica prioriza aprendizado validado por dados, reduz riscos operacionais, organiza comparações consistentes e orienta decisões mais assertivas nas mais diferentes etapas do funil de vendas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f0e63cfe8ba4\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9ebafbe847c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Na prática, a experimentação começa com a identificação de oportunidades a partir de dados de comportamento. Em seguida, hipóteses são formuladas, testes são planejados com critérios objetivos e métricas relevantes, o que evita análises baseadas apenas em intuição ou indicadores de vaidade.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"df03d9a051ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a9ed6e3680b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com esse método, o Growth Marketing transforma testes em conhecimento acionável. A documentação dos aprendizados, a comparação de resultados e a aplicação dos insights fortalecem decisões estratégicas e tornam o crescimento mais previsível, consistente e alinhado à evolução do público.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6323c8c332b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"36cfb307b8ef\",\"_type\":\"span\",\"marks\":[],\"text\":\"Exemplos práticos de experimentos e testes em Growth Marketing\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"86ec22898c38\",\"_type\":\"block\",\"children\":[{\"_key\":\"3cd307bfc0f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Experimentos transformam dados em aprendizado acionável, partem de hipóteses objetivas, têm métricas definidas e são avaliados rapidamente. Abaixo, exemplos práticos de testes comuns nessa abordagem:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5570c8afe6b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"dea2c20c9ffc\",\"_type\":\"span\",\"marks\":[\"dc65e68045ff\"],\"text\":\"teste A/B\"},{\"_key\":\"75b2f59a8ad3\",\"_type\":\"span\",\"marks\":[],\"text\":\" de mensagens e CTAs em \"},{\"_key\":\"d7be04dd9aec\",\"_type\":\"span\",\"marks\":[\"63af0ae8fb59\"],\"text\":\"e-mails\"},{\"_key\":\"b4a5188dba24\",\"_type\":\"span\",\"marks\":[],\"text\":\" e \"},{\"_key\":\"be7a9eff2a00\",\"_type\":\"span\",\"marks\":[\"4cb9b21fef05\"],\"text\":\"push notifications\"},{\"_key\":\"2a91d5beb2c8\",\"_type\":\"span\",\"marks\":[],\"text\":\";\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"dc65e68045ff\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"9e4ce431-21ea-4102-8f8b-e28d6789ea1e\",\"_type\":\"reference\"}},{\"_key\":\"63af0ae8fb59\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"46bd9d54-8fc0-49b7-8de8-68f711e2ef66\",\"_type\":\"reference\"}},{\"_key\":\"4cb9b21fef05\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"d117d865-9d12-4e26-ae58-029db4d93e87\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"66d2f315e0a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"82c448f5c525\",\"_type\":\"span\",\"marks\":[],\"text\":\"variação de landing pages para aumentar conversão na aquisição de clientes;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e97605892f6d\",\"_type\":\"block\",\"children\":[{\"_key\":\"86eb4f7f2509\",\"_type\":\"span\",\"marks\":[],\"text\":\"ajustes de onboarding para reduzir fricções iniciais;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"29d12dd6079c\",\"_type\":\"block\",\"children\":[{\"_key\":\"b49a65dfb1c2\",\"_type\":\"span\",\"marks\":[],\"text\":\"experimentos de timing e frequência de comunicação para melhorar engajamento;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7e454a4f00df\",\"_type\":\"block\",\"children\":[{\"_key\":\"2062380be70e\",\"_type\":\"span\",\"marks\":[],\"text\":\"personalização de ofertas com base em comportamento para ampliar retenção de clientes.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fcc9c93a4ba4\",\"_type\":\"block\",\"children\":[{\"_key\":\"d91b46e3ac3a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esses testes ajudam a identificar padrões, eliminar achismos e criar ciclos contínuos de otimização em todas as etapas do funil.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"696bc7043d94\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d1ec144c50e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"E, por falar em decisões orientadas por dados e relacionamento consistente, leia também: \"},{\"_key\":\"cfc662090850\",\"_type\":\"span\",\"marks\":[\"strong\",\"65411d95172b\"],\"text\":\"Ferramentas que geram confiança e engajamento do cliente\"},{\"_key\":\"8c6d4dd9194d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\", um conteúdo que mostra como tecnologia e estratégia fortalecem vínculos ao longo da jornada.\"}],\"markDefs\":[{\"_key\":\"65411d95172b\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"c1792608-e68b-473c-889e-0acfdd23db17\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"01a91d7f3c36\",\"_type\":\"block\",\"children\":[{\"_key\":\"b546c2da4127\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quando o Growth Marketing começa a gerar resultados?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"8ceb54f05f00\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b4bdeb2fbf4\",\"_type\":\"span\",\"marks\":[],\"text\":\"A estratégia começa a gerar resultados quando passa a operar com dados consistentes, hipóteses bem definidas e ciclos regulares de teste. Os primeiros impactos aparecem em eficiência operacional, maior transparência nas decisões e melhoria gradual de indicadores relevantes em diferentes etapas do funil de vendas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"09fc6500e762\",\"_type\":\"block\",\"children\":[{\"_key\":\"f891e4c608c5\",\"_type\":\"span\",\"marks\":[],\"text\":\"A curto prazo, os resultados surgem como aprendizados validados, redução de desperdícios e ajustes mais precisos em canais, mensagens e experiências. Essa fase fortalece a base analítica e prepara o terreno para decisões mais seguras e escaláveis.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"773d708a02a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5f15ce0144b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com maior maturidade de dados e consistência nos experimentos, os ganhos se tornam mais visíveis em aquisição, engajamento, retenção e monetização. Nesse estágio, o Growth Marketing deixa de ser pontual e passa a sustentar crescimento previsível e estruturado.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"67c28bcea87b\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac18f44b4327\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como integrar Growth Marketing a uma plataforma de engajamento do cliente?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6b156e0366bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"88d2a56b915d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Integrar Growth Marketing a uma plataforma de engajamento do cliente transforma dados em decisões coordenadas ao longo de toda a jornada. Em vez de testes isolados, a estratégia passa a operar com visão unificada, conectando canais, mensagens, timing e comportamento em ciclos contínuos de aprendizado.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"67bbbdbcb772\",\"_type\":\"block\",\"children\":[{\"_key\":\"977d56cb0339\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nesse contexto, a Braze oferece soluções que viabilizam a aplicação prática ao centralizar dados de primeira parte, ativar públicos dinâmicos e permitir experimentação em escala. Essa abordagem amplia a eficiência na aquisição de clientes e fortalece estratégias de retenção de clientes baseadas em comportamento real.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c28d6349bed5\",\"_type\":\"block\",\"children\":[{\"_key\":\"359db6d52d62\",\"_type\":\"span\",\"marks\":[],\"text\":\"A integração faz com que o crescimento não dependa de ações pontuais e passe a ser sustentado por inteligência, personalização e decisões orientadas por dados.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cc2b592cc19b\",\"_type\":\"block\",\"children\":[{\"_key\":\"4db6a6e68865\",\"_type\":\"span\",\"marks\":[],\"text\":\"Conecte dados, experimentação e ações relevantes em uma estratégia contínua. Solicite a demonstração da \"},{\"_key\":\"60b1e3307533\",\"_type\":\"span\",\"marks\":[\"480b4497f50b\"],\"text\":\"plataforma de engajamento do cliente da Braze\"},{\"_key\":\"dba707a72b93\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"480b4497f50b\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"4f880891-fccb-465a-a8e1-e79547726d72\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"60b6ad985609\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2e9dc170514\",\"_type\":\"span\",\"marks\":[],\"text\":\"FAQ\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"88dd19f62547\",\"_type\":\"block\",\"children\":[{\"_key\":\"df355f95ac4e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Growth Marketing substitui o marketing tradicional?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"eeb25a9bd8e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee391a00ab97\",\"_type\":\"span\",\"marks\":[],\"text\":\"Não. O Growth Marketing complementa o marketing tradicional ao aplicar dados, testes e métricas de forma contínua. Enquanto campanhas clássicas geram picos de visibilidade, o Growth Marketing organiza aprendizados e otimizações que sustentam decisões mais eficientes em diferentes etapas do funil e ampliam a previsibilidade dos resultados.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"899231a431c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"639e87de19ff\",\"_type\":\"span\",\"marks\":[],\"text\":\"O Growth Marketing funciona para empresas de qualquer porte?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"8eb50431b3ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"504cd05c227e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sim. A abordagem se adapta a diferentes níveis de maturidade organizacional. Empresas menores aplicam o Growth Marketing com testes simples e métricas essenciais, enquanto as organizações maiores utilizam dados, automação e tecnologia para escalar experimentos, padronizar decisões e ampliar resultados em diferentes etapas do funil.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a949971dff43\",\"_type\":\"block\",\"children\":[{\"_key\":\"55f4dcc9d2b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Qual é a diferença entre Growth Marketing e marketing de performance?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"e16fb7646de2\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9d7fb1acaf7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Growth Marketing amplia a visão do marketing de performance ao analisar impacto em todo o funil. Enquanto o marketing de performance prioriza cliques e conversões imediatas, o Growth Marketing conecta aquisição, engajamento, retenção e monetização para estruturar decisões baseadas em dados e ciclos contínuos de aprendizado para estratégias mais escaláveis.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"025914edeed7\",\"_type\":\"block\",\"children\":[{\"_key\":\"88fe07a1d397\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como saber se uma empresa está pronta para aplicar Growth Marketing?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"cb012e23002f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d255948e3af4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Uma empresa está pronta quando apresenta dados mínimos sobre comportamento, metas definidas e abertura para testar hipóteses. Mesmo sem alta maturidade digital, é possível iniciar com análises simples, definir as métricas essenciais e evoluir a estratégia de forma estruturada, conforme os aprendizados e resultados aparecem.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"61a24f8cc2c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4cec5bcdbcb\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"c35cddcc-7a83-406e-b62c-fa5f060e00e3\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Retention \"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Retenção \"},{\"_key\":\"es\",\"_type\":\"internationalizedArrayStringValue\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Fidélisation\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"リテンション\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"리텐션\"},{\"_key\":\"de\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Retention\"}],\"slug\":{\"_type\":\"slug\",\"current\":\"retention\"}}],\"useCases\":null},\"faqs\":{\"heading\":\"Frequently Asked Questions\"},\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Planta verde estilizada com duas folhas iluminadas por linhas tracejadas, contra um fundo azul.\",\"asset\":{\"_ref\":\"image-4686f2380ec722602c87e420793a6f3eca4d24db-1200x1200-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},\"hasFAQs\":false,\"hideFromListing\":false,\"language\":\"pt-br\",\"publicationDates\":{\"publishedAt\":\"2026-03-07T14:00:00.000Z\"},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"pageDescription\":\"Entenda o que é Growth Marketing, como funciona a estratégia, seus benefícios, métricas e como aplicar testes orientados por dados ao longo do funil.\",\"pageTitle\":\"Growth Marketing: entenda o método por trás do crescimento\",\"slug\":{\"_type\":\"slug\",\"current\":\"growth-marketing\"}},\"showTableOfContents\":true,\"title\":\"Growth Marketing: entenda o método por trás do crescimento\",\"tocHeadingDepth\":2},{\"_createdAt\":\"2026-03-06T21:33:50Z\",\"_id\":\"f159fab6-4668-4840-988b-4377d090df5b\",\"_rev\":\"LHgxFNYBE0sLJmVOVtCHIf\",\"_system\":{\"base\":{\"id\":\"drafts.f159fab6-4668-4840-988b-4377d090df5b\",\"rev\":\"c629c2ac-1b19-4cc2-8b9f-d711a1f45ffd\"}},\"_type\":\"blogPost\",\"_updatedAt\":\"2026-03-07T13:30:05Z\",\"author\":[{\"_id\":\"e8005de1-ed47-4a55-b635-23e7e8fa294c\",\"bio\":[{\"_key\":\"ee3660e69b0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6048215604c\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_id\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"icon\":null,\"logoType\":null,\"name\":\"Braze\",\"url\":\"https://braze.com\"},\"facebookUrl\":null,\"firstName\":\"Equipe\",\"githubUrl\":null,\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"instagramUrl\":null,\"lastName\":\"Braze\",\"linkedinUrl\":null,\"xUrl\":null}],\"body\":[{\"_key\":\"fdf51ddb9181\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec7340e17d40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mensagens no Dia do Cliente: como aproveitar a data?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f287a6d33936\",\"_type\":\"block\",\"children\":[{\"_key\":\"03a847a4d595\",\"_type\":\"span\",\"marks\":[],\"text\":\"Em datas estratégicas do calendário comercial, lembrar do consumidor não se limita a promoções pontuais. As \"},{\"_key\":\"381f426a191b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"mensagens no Dia do Cliente\"},{\"_key\":\"02e61065915c\",\"_type\":\"span\",\"marks\":[],\"text\":\" surgem como uma oportunidade de fortalecer vínculos, gerar valor e reforçar a experiência ao longo da jornada. Não se trata apenas de vender mais, mas de mostrar presença e atenção no momento certo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"501552cd3a32\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f3b96c1290a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esse cenário se reflete nos dados. Segundo uma \"},{\"_key\":\"ee261218bc4f\",\"_type\":\"span\",\"marks\":[\"f91c8510a348\"],\"text\":\"pesquisa do Opinion Box\"},{\"_key\":\"cd6d67cc545d\",\"_type\":\"span\",\"marks\":[],\"text\":\", a escolha do público vai além do produto. A confiança construída com a marca representa cerca de \"},{\"_key\":\"7bd4cec56127\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"9%\"},{\"_key\":\"d6c894c82bca\",\"_type\":\"span\",\"marks\":[],\"text\":\" do peso na decisão, enquanto incentivos como descontos respondem por aproximadamente \"},{\"_key\":\"22e46ab0158b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5%\"},{\"_key\":\"14d92af175d2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"f91c8510a348\",\"_type\":\"link\",\"href\":\"https://blog.opinionbox.com/tendencias-de-customer-experience/\"}],\"style\":\"normal\"},{\"_key\":\"fb6a6ac6b8ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab4e2bc1cc17\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além disso, condições de pagamento e programas de fidelidade também influenciam a percepção de valor. No fim, a escolha envolve não apenas o que comprar, mas quem entrega a melhor experiência. Nesse contexto, enviar mensagens personalizadas reforça cuidado, proximidade e reconhecimento em uma data simbólica.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"09822a3d3001\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a2d01ccb86b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Continue a leitura e saiba:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66ad22af7688\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b1abe7039ee\",\"_type\":\"span\",\"marks\":[],\"text\":\"qual é o Dia do Cliente e como aproveitar a data;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9f0953c5b2dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0652bb782a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"quais são as melhores ideias para o Dia do Cliente com foco em resultados;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d4ee74043cb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"83ea8b5c04e1\",\"_type\":\"span\",\"marks\":[],\"text\":\"qual é a diferença entre Dia do Cliente e Dia do Consumidor;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"16f552e66c41\",\"_type\":\"block\",\"children\":[{\"_key\":\"28986fa22f8e\",\"_type\":\"span\",\"marks\":[],\"text\":\"como ativar campanhas de mensagens do Dia do Cliente com uma plataforma de engajamento?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"819291fc8d31\",\"_type\":\"block\",\"children\":[{\"_key\":\"220ccd731dfa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Qual é o Dia do Cliente e como aproveitar a data?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"13631435a7aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"d37f896b6be2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Celebrado em 15 de setembro, o Dia do Cliente é uma oportunidade para ativar promoções, benefícios exclusivos e ações especiais que valorizam quem já escolheu a marca. Aproveitar a data envolve planejamento comercial aliado a uma comunicação precisa, capaz de transformar ofertas em experiências positivas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"735899b595e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"22b8b518e64c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nesse cenário, as mensagens do Dia do Cliente cumprem um papel central. Quando personalizadas e bem \"},{\"_key\":\"0715b22e7765\",\"_type\":\"span\",\"marks\":[\"90e890e58afe\"],\"text\":\"segmentadas\"},{\"_key\":\"6acd0f83d2d7\",\"_type\":\"span\",\"marks\":[],\"text\":\", conectam promoções ao histórico e às preferências do público. Assim, a marca não apenas divulga vantagens, mas cria interações relevantes que reforçam relacionamento e percepção de valor.\"}],\"markDefs\":[{\"_key\":\"90e890e58afe\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"48633227-0954-46ef-8ee7-cfce0430ced8\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"ec09ef9a3fdf\",\"_type\":\"block\",\"children\":[{\"_key\":\"a82a0157ad2a\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd7508a143ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"331996ac60d5\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que são mensagens do Dia do Cliente e por que importam?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b7e9934731b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4da8a477218\",\"_type\":\"span\",\"marks\":[],\"text\":\"Trata-se de comunicações planejadas para reconhecer, agradecer e engajar o público em uma data simbólica do calendário comercial. Essas ações reforçam a relação entre a marca e o consumidor, ampliam a percepção de valor e criam oportunidades reais de interação, além do estímulo imediato à compra.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"616ad05c6ca5\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2e9b06d5562\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quando bem estruturadas, as mensagens do Dia do Cliente contribuem diretamente para a retenção e receita. Ao fortalecer o vínculo, a marca aumenta a recorrência, reduz churn, estimula novas compras ao longo do tempo e transforma a data em um ponto estratégico dentro da jornada de relacionamento.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4d70c0e89b04\",\"_type\":\"block\",\"children\":[{\"_key\":\"dabfe8b26e3c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mensagens relevantes nascem de decisões orientadas por dados e contexto. Para aprofundar como estruturar essa lógica na prática, leia também: \"},{\"_key\":\"52180194a657\",\"_type\":\"span\",\"marks\":[\"strong\",\"842be8a91582\"],\"text\":\"Personalização em escala: o que é, por que e como implementar\"},{\"_key\":\"f53751ce6428\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"842be8a91582\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"bac43782-058b-4b96-aa58-53378b39675a\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"b32a4cfb327a\",\"_type\":\"block\",\"children\":[{\"_key\":\"e24fdf1a0e0b\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"05befdcc01bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"cfb77cbc4590\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são as melhores frases para o Dia do Cliente?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3df7b31f81e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"c20e6cd6f2cc\",\"_type\":\"span\",\"marks\":[],\"text\":\"As melhores comunicações usam linguagem simples, próxima e coerente com a identidade da marca. O reconhecimento da relação acontece sem exageros, apoiado em convites ou benefícios sutis. Para gerar impacto, a mensagem precisa conversar com o momento e as expectativas do cliente em cada interação.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"810e99bd90fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"fabe0c4dbf2b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nesse tipo de comunicação, a marca pode destacar gratidão, parceria ou pertencimento, com:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"83ab320bfd30\",\"_type\":\"block\",\"children\":[{\"_key\":\"91cdfb4cb94c\",\"_type\":\"span\",\"marks\":[],\"text\":\"“obrigado por escolher a nossa marca”;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c14cb11660cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"949074cb6687\",\"_type\":\"span\",\"marks\":[],\"text\":\"“você faz parte da nossa história”;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d9b8591b961f\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a2a245580a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“celebrar essa data é reconhecer quem confia na gente”.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"21dcbc628e14\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca29d3c7ec37\",\"_type\":\"span\",\"marks\":[],\"text\":\"Essas frases para o Dia do Cliente funcionam mesmo sem incentivo comercial. Em contrapartida, também servem como base para campanhas promocionais. Quando combinadas com benefícios ou condições especiais, mantêm o tom de reconhecimento e ajudam a introduzir ofertas sem quebrar a lógica da experiência.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0764d0aa77eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"d927ad57379b\",\"_type\":\"span\",\"marks\":[],\"text\":\"A aplicação dessas ideias no dia a dia permite transformar intenção em ação. A seguir, veja exemplos de mensagens do Dia do Cliente que podem ser adaptadas a diferentes segmentos e estratégias.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e7ce045294e\",\"_type\":\"block\",\"children\":[{\"_key\":\"87abcee80991\",\"_type\":\"span\",\"marks\":[],\"text\":\"Exemplos de mensagens de promoções para o Dia do Cliente\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"2cfe88568bfa\",\"_type\":\"block\",\"children\":[{\"_key\":\"f3b88d5af003\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"“Hoje é o seu dia. Aproveite as condições especiais pensadas para você.” \"},{\"_key\":\"1aeb826f8353\",\"_type\":\"span\",\"marks\":[],\"text\":\"Funciona porque reforça reconhecimento imediato e cria sensação de exclusividade. A mensagem é direta, acolhedora e posiciona o benefício pensado para um público específico.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"02261cdfc1c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb32c7990e62\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"“Agradecemos a sua escolha com um benefício exclusivo.” \"},{\"_key\":\"be0c9ace9793\",\"_type\":\"span\",\"marks\":[],\"text\":\"Essa abordagem conecta a gratidão à vantagem concreta. O tom valoriza a relação construída e transforma o agradecimento em um estímulo direto, sem parecer uma promoção genérica.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7230c029ce4a\",\"_type\":\"block\",\"children\":[{\"_key\":\"3faff397fbd1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"“Clientes como você merecem vantagens diferenciadas.” \"},{\"_key\":\"95593ced96aa\",\"_type\":\"span\",\"marks\":[],\"text\":\"O destaque está na personalização implícita. Ao reconhecer o perfil do público, a mensagem reforça pertencimento e aumenta o valor percebido da oferta apresentada.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"41fd4f16c2f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f84168c7dd2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"“Para celebrar a data, preparamos uma oferta especial.” \"},{\"_key\":\"64b205ac7b73\",\"_type\":\"span\",\"marks\":[],\"text\":\"A comunicação associa o benefício ao contexto da data e cria coerência. Funciona bem para campanhas amplas, mantendo a precisão sem perder o caráter comemorativo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3beca14a660d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6b9574338d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"“Reconhecer a sua preferência faz parte da nossa experiência.” \"},{\"_key\":\"34deb4c6547f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esse exemplo reforça posicionamento e relacionamento. A mensagem conecta a ação promocional à proposta de valor da marca e fortalece a confiança e a sensação de cuidado.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9812b46c0fe0\",\"_type\":\"block\",\"children\":[{\"_key\":\"8761f82ab0a2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nesses exemplos, o reconhecimento permanece, mas passa a dividir espaço com o incentivo comercial. As mensagens do Dia do Cliente destacam vantagens, condições especiais ou ofertas exclusivas, sempre conectadas à data e ao relacionamento já existente com o público.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c2a6963c774d\",\"_type\":\"richImage\",\"alt\":\"Um smartphone exibindo mensagens do Dia do Cliente via notificações do WhatsApp, e-mail e SMS, com o texto: \\\"As mensagens do Dia do Cliente criam conexões em todos os canais.\\\"\",\"asset\":{\"_ref\":\"image-18632c05f1276bb06bf8d843b41066c5d0d1e335-828x599-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"e2989f11365c\",\"_type\":\"block\",\"children\":[{\"_key\":\"d37ff527ad89\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd228d1168b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"26f83e6e2040\",\"_type\":\"span\",\"marks\":[],\"text\":\"Por que mensagens de promoções ganham força no Dia do Cliente?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1f12ea597903\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4ac23bbed93\",\"_type\":\"span\",\"marks\":[\"fde4fc7e4af2\"],\"text\":\"Dados\"},{\"_key\":\"55d1f4d3057f\",\"_type\":\"span\",\"marks\":[],\"text\":\" recentes da Serasa Experian mostram que uma parcela relevante do público adota um comportamento mais atento às oportunidades. Cerca de \"},{\"_key\":\"983c693b9e70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"34,4 milhões de brasileiros\"},{\"_key\":\"ee5abd545761\",\"_type\":\"span\",\"marks\":[],\"text\":\" apresentam um perfil conhecido como “caçadores de desconto”, grupo que busca pagar menos sem abrir mão da qualidade percebida.\"}],\"markDefs\":[{\"_key\":\"fde4fc7e4af2\",\"_type\":\"link\",\"href\":\"https://www.serasaexperian.com.br/sala-de-imprensa/servicos-de-marketing/dia-do-cliente-344-milhoes-de-brasileiros-tem-perfil-cacadores-de-desconto-revela-estudo-da-serasa-experian/\"}],\"style\":\"normal\"},{\"_key\":\"6517c1995551\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c79655720ec\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dentro desse comportamento, aproximadamente \"},{\"_key\":\"0d85da73d243\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"20%\"},{\"_key\":\"11cb66e31763\",\"_type\":\"span\",\"marks\":[],\"text\":\" dos consumidores utilizam estratégias criativas para economizar, avaliar condições, comparar ofertas e escolher marcas que entregam melhor custo-benefício. As mulheres lideram esse perfil, representando cerca de \"},{\"_key\":\"58762837324e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"55,2%\"},{\"_key\":\"578cd7f74cbf\",\"_type\":\"span\",\"marks\":[],\"text\":\" do total.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"409804b58542\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1179597a4c9\",\"_type\":\"span\",\"marks\":[],\"text\":\"O ambiente digital também exerce papel central nessa dinâmica. Cerca de 78,2% dos consumidores com esse perfil realizam compras online. Esse comportamento reforça a importância de mensagens de promoções para o Dia do Cliente bem posicionadas em canais digitais.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b9ce488fd731\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a64f394021a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são as melhores ideias para o Dia do Cliente?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"fb399129f73f\",\"_type\":\"block\",\"children\":[{\"_key\":\"15df8cc21db1\",\"_type\":\"span\",\"marks\":[],\"text\":\"As melhores ações vão além do desconto pontual e priorizam reconhecimento, valor percebido e continuidade do relacionamento. Boas ideias consideram o histórico do público, oferecem benefícios relevantes e utilizam a data como ponto de contato estratégico para reforçar a experiência ao longo da \"},{\"_key\":\"0605bd9881db\",\"_type\":\"span\",\"marks\":[\"b15e17c29231\"],\"text\":\"jornada do cliente\"},{\"_key\":\"f01a3ecff5a1\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"b15e17c29231\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"1a8177bc-42eb-4306-9992-5c945f5bb72b\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"0921867486fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"47bba9acbefd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao planejar mensagens do Dia do Cliente, é importante pensar em iniciativas que façam sentido para diferentes perfis. Algumas ideias funcionam melhor para engajamento, outras para conversão ou fidelização. A escolha deve equilibrar benefício, canal e momento para garantir que a ação não pareça isolada, mas integrada à estratégia da marca.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1064dfff760d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c9367ebc826d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dentro desse contexto, determinadas ideias se mostram mais eficazes para transformar reconhecimento em ação. Veja as principais!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3bcbe925038a\",\"_type\":\"block\",\"children\":[{\"_key\":\"9041874d2e34\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ofertas exclusivas para clientes ativos\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"113023ef5840\",\"_type\":\"block\",\"children\":[{\"_key\":\"3215c304e02c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Criar condições especiais apenas para quem já se relaciona com a marca reforça a sensação de pertencimento. Descontos personalizados, bônus progressivos ou benefícios atrelados ao histórico de compra aumentam a relevância e evitam comparações diretas com campanhas genéricas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8fee409d4aa7\",\"_type\":\"block\",\"children\":[{\"_key\":\"7fdcdda8189c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Benefícios de fidelidade e recompensas\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"01cb3890c8c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f538f3163be\",\"_type\":\"span\",\"marks\":[],\"text\":\"Antecipar pontos, liberar vantagens extras ou oferecer recompensas simbólicas valoriza quem já confia na marca. Esse tipo de ação fortalece a retenção, estimula recorrência e transforma o Dia do Cliente em um reforço positivo da relação existente.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5a31555b3879\",\"_type\":\"block\",\"children\":[{\"_key\":\"e8fc931c61dd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Conteúdos e experiências personalizadas\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"1bd60ede5a4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"90817f7995ec\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mensagens com curadoria de produtos, recomendações baseadas em interesse ou conteúdos exclusivos ampliam a percepção de cuidado. Aqui, as mensagens do Dia do Cliente deixam de ser apenas promocionais e passam a entregar valor real, mesmo sem incentivo financeiro direto.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ef65f2f09dae\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ecd9653cf89\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jornadas multicanal coordenadas\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"bea579f8538e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec7af02f51a7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ativar e-mail, SMS, \"},{\"_key\":\"0b274e8a2926\",\"_type\":\"span\",\"marks\":[\"edc16aad6c5d\"],\"text\":\"push\"},{\"_key\":\"42a47e04311b\",\"_type\":\"span\",\"marks\":[],\"text\":\" e experiências in-app de forma integrada amplia o impacto. Jornadas bem estruturadas permitem começar com reconhecimento, evoluir para benefício e finalizar com oferta, o que mantém a coerência e evita excesso de estímulos.\"}],\"markDefs\":[{\"_key\":\"edc16aad6c5d\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"d117d865-9d12-4e26-ae58-029db4d93e87\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"ef25621181c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5efe7d1f1d4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A escolha do canal influencia diretamente o alcance e a resposta das campanhas. Para entender como o SMS atua nesse contexto, veja também: \"},{\"_key\":\"fd2f9a73cf39\",\"_type\":\"span\",\"marks\":[\"strong\",\"3b6003eb78f2\"],\"text\":\"Um guia completo para engajar seus clientes de alto valor com o marketing por SMS\"},{\"_key\":\"2a854fabde1b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"3b6003eb78f2\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"1d593196-64d1-4f69-91b4-5b75b1ccce78\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e93199ae4f13\",\"_type\":\"block\",\"children\":[{\"_key\":\"c42ddb850d07\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b085ffb2e330\",\"_type\":\"block\",\"children\":[{\"_key\":\"e69126ead756\",\"_type\":\"span\",\"marks\":[],\"text\":\"Qual é a diferença entre Dia do Cliente e Dia do Consumidor?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6f35be41dd2a\",\"_type\":\"block\",\"children\":[{\"_key\":\"39960689ba67\",\"_type\":\"span\",\"marks\":[],\"text\":\"A diferença entre as datas está na orientação da estratégia. Uma prioriza relacionamento, reconhecimento e fidelização de quem já se conecta com a marca. A outra costuma concentrar esforços em campanhas amplas, com apelo comercial mais forte e foco em volume de vendas totais atuais.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"976fb37679e4\",\"_type\":\"block\",\"children\":[{\"_key\":\"1530d7224a77\",\"_type\":\"span\",\"marks\":[],\"text\":\"No Dia do Cliente, a comunicação tende a ser mais personalizada e orientada à experiência. As ações valorizam histórico, preferências e a relação construída, reforçam proximidade e confiança entre marca e público.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8d7742e801c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"79a96c7d9b28\",\"_type\":\"span\",\"marks\":[],\"text\":\"Já no Dia do Consumidor, as iniciativas normalmente adotam um tom mais promocional e massivo. O objetivo principal é estimular a compra imediata, alcançar novos públicos e movimentar vendas a curto prazo, com menor ênfase na personalização da mensagem.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f3608ed9b7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d1a1204189d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Datas diferentes exigem abordagens e experiências distintas. Para explorar esse tema com mais profundidade, leia também: \"},{\"_key\":\"982a221f8b12\",\"_type\":\"span\",\"marks\":[\"strong\",\"966f5b5e35d4\"],\"text\":\"O que é personalização da experiência do cliente? Guia!\"}],\"markDefs\":[{\"_key\":\"966f5b5e35d4\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"6f22ec12-4e3b-4343-86b4-0dd1411e0ddc\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"7cb7e5118794\",\"_type\":\"block\",\"children\":[{\"_key\":\"859c0926935d\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"70145fee1442\",\"_type\":\"block\",\"children\":[{\"_key\":\"1646d5a46382\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como ativar campanhas de mensagens do Dia do Cliente com a Braze?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"8951cd6fb0b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"1fe58519b982\",\"_type\":\"span\",\"marks\":[],\"text\":\"Planejar campanhas para a data exige mais do que definir ofertas pontuais. A estratégia precisa conectar dados, canais e timing para entregar comunicações coerentes e relevantes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3aca7dcb7d7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"07d0b965a2da\",\"_type\":\"span\",\"marks\":[],\"text\":\"Uma ferramenta de engajamento centraliza informações, organiza fluxos e evita ações desconectadas. Assim, o Dia do Cliente se transforma em uma experiência estruturada, não em um disparo isolado.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b49d0f0d4087\",\"_type\":\"block\",\"children\":[{\"_key\":\"70715bd1eee9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao integrar e-mail, \"},{\"_key\":\"5ac3e63c16f3\",\"_type\":\"span\",\"marks\":[\"0c36e7136f77\"],\"text\":\"SMS\"},{\"_key\":\"0fd800ea3181\",\"_type\":\"span\",\"marks\":[],\"text\":\", push e ativações in-app, as mensagens do Dia do Cliente ganham consistência e escala. Dessa forma, o reconhecimento inicia a conversa e os benefícios personalizados sustentam o interesse.\"}],\"markDefs\":[{\"_key\":\"0c36e7136f77\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"8217cbec-f063-4092-b2c4-988e47007108\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e05413dd7d15\",\"_type\":\"block\",\"children\":[{\"_key\":\"842ad7a515a7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Soluções como a plataforma de engajamento multicanal e automação de marketing \"},{\"_key\":\"a0f790aed689\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze\"},{\"_key\":\"e2835a9a439f\",\"_type\":\"span\",\"marks\":[],\"text\":\" viabilizam esse modelo ao unir dados de primeira parte, personalização em tempo real e orquestração multicanal. O resultado aparece em engajamento, retenção e crescimento de receita.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"97e3071cf3a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"35d79219b3fe\",\"_type\":\"span\",\"marks\":[\"strong\",\"7917fdd9a935\"],\"text\":\"Solicite a sua demonstração\"},{\"_key\":\"c3081c25b4e7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\", consolide seu mix de mensagens e encontre seus clientes onde estiverem.\"}],\"markDefs\":[{\"_key\":\"7917fdd9a935\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"4f880891-fccb-465a-a8e1-e79547726d72\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e67f27a694c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae8443c0cb63\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"49de5e3fefe8\",\"_type\":\"block\",\"children\":[{\"_key\":\"fdb9b7221052\",\"_type\":\"span\",\"marks\":[],\"text\":\"FAQ\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"2df7a273b7e9\",\"_type\":\"block\",\"children\":[{\"_key\":\"ecdd694aabe7\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que são e como criar mensagens do Dia do Cliente eficazes?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"6e26a353c246\",\"_type\":\"block\",\"children\":[{\"_key\":\"691bb8e5bc0b\",\"_type\":\"span\",\"marks\":[],\"text\":\"São comunicações eficazes que combinam relevância, personalização e timing adequado. Para criar mensagens do Dia do Cliente, é essencial usar dados de comportamento, segmentar audiências e definir objetivos claros. A escolha correta dos canais e um tom humano ajudam a fortalecer o relacionamento e estimular engajamento ao longo da jornada.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"72d76b9d983c\",\"_type\":\"block\",\"children\":[{\"_key\":\"b80ce5114fdf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quando é o Dia do Cliente?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"66763add8fb7\",\"_type\":\"block\",\"children\":[{\"_key\":\"940eec453e64\",\"_type\":\"span\",\"marks\":[],\"text\":\"A data é celebrada em 15 de setembro e foi criada para reconhecer a importância de quem se relaciona com as marcas. No Brasil, tornou-se um marco estratégico para ações de engajamento, fortalecimento de vínculo e ativações que valorizam a experiência, não apenas a oferta.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"899df1a02ea1\",\"_type\":\"block\",\"children\":[{\"_key\":\"490e113af741\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quando começa a Semana do Cliente em 2026 e até que dia vai a Semana do Cliente 2026?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"e34bd194203f\",\"_type\":\"block\",\"children\":[{\"_key\":\"eeda25f2d37e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Em 2026, a Semana do Cliente tende a começar alguns dias antes de 15 de setembro, normalmente na segunda-feira da mesma semana. As ativações seguem até a data oficial ou avançam poucos dias depois, conforme a estratégia comercial e os objetivos definidos por cada marca envolvida.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"849f88a16a01\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d200366320a\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"imported-craft-486\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Customer Engagement\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Engagement client\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Engajamento do cliente\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"カスタマーエンゲージメント\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"고객 참여\"}],\"slug\":{\"current\":\"customer-engagement\"}}],\"useCases\":null},\"faqs\":{\"heading\":\"Frequently Asked Questions\"},\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Uma mulher sorridente usa um smartphone, cercada por notificações digitais, ícones de aplicativos e um botão \\\"Finalizar Compra\\\", tudo isso em um fundo colorido com efeito degradê.\",\"asset\":{\"_ref\":\"image-aec5837576b5d8915e03a7be45974ecc06176761-1200x675-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},\"hasFAQs\":false,\"hideFromListing\":false,\"language\":\"pt-br\",\"publicationDates\":{\"publishedAt\":\"2026-03-07T13:30:00.000Z\"},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-aec5837576b5d8915e03a7be45974ecc06176761-1200x675-webp\",\"_type\":\"reference\"}},\"pageTitle\":\"Mensagens do Dia do Cliente: exemplos, ideias e boas práticas\",\"slug\":{\"_type\":\"slug\",\"current\":\"mensagens-dia-do-cliente\"}},\"showTableOfContents\":true,\"title\":\"Mensagens do Dia do Cliente: exemplos, ideias e boas práticas\",\"tocHeadingDepth\":2},{\"_createdAt\":\"2026-03-06T21:13:13Z\",\"_id\":\"3a06f564-980e-4ec1-9180-09160a266e73\",\"_rev\":\"LHgxFNYBE0sLJmVOVtCGzw\",\"_system\":{\"base\":{\"id\":\"drafts.3a06f564-980e-4ec1-9180-09160a266e73\",\"rev\":\"72fc3de0-1710-44ca-a40b-5f758a66cf57\"}},\"_type\":\"blogPost\",\"_updatedAt\":\"2026-03-07T13:00:05Z\",\"author\":[{\"_id\":\"e8005de1-ed47-4a55-b635-23e7e8fa294c\",\"bio\":[{\"_key\":\"ee3660e69b0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6048215604c\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_id\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"icon\":null,\"logoType\":null,\"name\":\"Braze\",\"url\":\"https://braze.com\"},\"facebookUrl\":null,\"firstName\":\"Equipe\",\"githubUrl\":null,\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"instagramUrl\":null,\"lastName\":\"Braze\",\"linkedinUrl\":null,\"xUrl\":null}],\"body\":[{\"_key\":\"3c3b3e6febcc\",\"_type\":\"block\",\"children\":[{\"_key\":\"ecbb5a5d902d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Veja os tipos de inteligência artificial e as vantagens de cada um\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"175e5f3e7ace\",\"_type\":\"block\",\"children\":[{\"_key\":\"7a1f47ca8296\",\"_type\":\"span\",\"marks\":[],\"text\":\"O crescimento no número de companhias que adotam os diversos tipos de inteligência artificial (IA) ao redor do globo já é uma realidade. Cada vez mais as empresas percebem as vantagens dessa tecnologia e investem em soluções inteligentes para otimizar processos que antes poderiam tomar muito tempo, mas agora, levam apenas segundos.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e4598a5dab31\",\"_type\":\"block\",\"children\":[{\"_key\":\"b122d031b9be\",\"_type\":\"span\",\"marks\":[],\"text\":\"Prova dessa afirmação está no \"},{\"_key\":\"20ba8f17e175\",\"_type\":\"span\",\"marks\":[\"bc7ae6791129\"],\"text\":\"levantamento da Mordor Intelligence\"},{\"_key\":\"9367f524e1f2\",\"_type\":\"span\",\"marks\":[],\"text\":\", que avaliou o mercado de IA em 306,04 bilhões de dólares em 2025. A expectativa, segundo o estudo, é de que o setor avance 41,95% até 2031. Dentre os motivos para esse avanço estão, principalmente, os benefícios da inteligência artificial em inúmeros campos, como marketing e atendimento ao cliente.\"}],\"markDefs\":[{\"_key\":\"bc7ae6791129\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.mordorintelligence.com/industry-reports/global-artificial-intelligence-market\"}],\"style\":\"normal\"},{\"_key\":\"a53ee936f816\",\"_type\":\"block\",\"children\":[{\"_key\":\"d208fa5ec7f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"É inegável o quanto a tecnologia já faz parte dos negócios e, para muitos gestores, não saber quais são os tipos de inteligência artificial ou o que cada uma faz pode custar caro. Afinal, cada modelo serve a um propósito e oferece resultados completamente diferentes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"19f5d146f795\",\"_type\":\"block\",\"children\":[{\"_key\":\"43b15ebea0db\",\"_type\":\"span\",\"marks\":[],\"text\":\"Se você quer saber mais sobre o tema, continue a leitura. Hoje, mais do que falar sobre os tipos de inteligência artificial, vamos explicar alguns conceitos por trás dessa tecnologia, como as diferenças entre IA forte e IA fraca, seus benefícios e, claro, como usar a Braze AI Decisioning Studio no marketing da sua empresa.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"caf7091e2f24\",\"_type\":\"block\",\"children\":[{\"_key\":\"aab03eaf90d9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Vamos lá?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fcf10d157a5c\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f8ed6615171\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7deff18c3aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"048b20c5debb\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que é inteligência artificial?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"116de6de3394\",\"_type\":\"block\",\"children\":[{\"_key\":\"40e7bc3b17a2\",\"_type\":\"span\",\"marks\":[],\"text\":\"É uma tecnologia que cria sistemas capazes de realizar tarefas que normalmente exigiriam ação humana, como aprender, raciocinar, tomar decisões, reconhecer padrões e se comunicar. A \"},{\"_key\":\"54dea12f6866\",\"_type\":\"span\",\"marks\":[\"a1dec387ea00\"],\"text\":\"IA\"},{\"_key\":\"a98e46b1a651\",\"_type\":\"span\",\"marks\":[],\"text\":\" permite que máquinas observem, analisem, aprendam e ajam de maneira parecida ou até melhor do que as pessoas.\"}],\"markDefs\":[{\"_key\":\"a1dec387ea00\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.gartner.com/en/information-technology/glossary/artificial-intelligence\"}],\"style\":\"normal\"},{\"_key\":\"34a6584ebc30\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a4e6facf633\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2cf49484a5ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"aa08c39f0e12\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são os tipos de inteligência artificial?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"49c8017b57c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"44af2168c29a\",\"_type\":\"span\",\"marks\":[],\"text\":\"A principal forma de diferenciar os tipos de IA é com base no nível de capacidade, funcionalidade e abordagem. Explicamos cada um na tabela abaixo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"60d30234c714\",\"_type\":\"richImage\",\"alt\":\"Infográfico que classifica os tipos de Inteligência Artificial por capacidade, funcionalidade e abordagem técnica, com descrições para cada um.\",\"asset\":{\"_ref\":\"image-9e735dcee54824cda13b1e315f7e4f7bffdb77c9-828x1836-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"e620ba86f5ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"2fee78684103\",\"_type\":\"span\",\"marks\":[],\"text\":\"Entenda mais sobre cada um dos tipos de inteligência artificial.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bea48a36f846\",\"_type\":\"block\",\"children\":[{\"_key\":\"2739f0e627a6\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c410b084276c\",\"_type\":\"block\",\"children\":[{\"_key\":\"551078300448\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tipos de inteligência artificial por capacidade\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"e8e9fed4d0dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"20c6bd3b9eab\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esse modelo considera o nível de inteligência e abrange os seguintes tipos:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0b01200c6b03\",\"_type\":\"block\",\"children\":[{\"_key\":\"1be95c8038dd\",\"_type\":\"span\",\"marks\":[],\"text\":\"IA fraca: o modelo atual, especializado em uma única tarefa, como chatbots ou reconhecimento facial;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ef21ecb3bcb7\",\"_type\":\"block\",\"children\":[{\"_key\":\"1be95c8038dd\",\"_type\":\"span\",\"marks\":[],\"text\":\"IA forte: é a inteligência ao nível humano, capaz de entender, aprender e executar qualquer tarefa cognitiva. Não existe atualmente;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c950d249d886\",\"_type\":\"block\",\"children\":[{\"_key\":\"1be95c8038dd\",\"_type\":\"span\",\"marks\":[],\"text\":\"IA superinteligente: superaria todas as capacidades humanas (raciocínio, criatividade, decisão). É apenas teórica.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bfdce3dc7e58\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b559ee4413e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tipos de inteligência artificial por funcionalidade\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"d3805bbd0ed3\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0d8f8bb408d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esse modelo considera a forma como a IA funciona e seus resultados. Os principais tipos são:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08ed5a9ddaa1\",\"_type\":\"block\",\"children\":[{\"_key\":\"640c6a3ba69f\",\"_type\":\"span\",\"marks\":[],\"text\":\"reativa: não aprende e não utiliza memória, apenas responde ao estímulo inicial;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"90a1199148c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"640c6a3ba69f\",\"_type\":\"span\",\"marks\":[],\"text\":\"com memória limitada: aprende com dados passados. É o modelo que conhecemos atualmente;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2076b510d683\",\"_type\":\"block\",\"children\":[{\"_key\":\"640c6a3ba69f\",\"_type\":\"span\",\"marks\":[],\"text\":\"teoria da mente: seria capaz de entender emoções, intenções e comportamentos humanos de forma profunda. Está em estudo;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"54d37f5d776d\",\"_type\":\"block\",\"children\":[{\"_key\":\"640c6a3ba69f\",\"_type\":\"span\",\"marks\":[],\"text\":\"autoconsciente: tem consciência própria. É apenas hipotética, ou seja, não existe atualmente.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"abf3274d1c1b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6ff45269d79\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tipos de inteligência artificial por abordagem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"4d57012aa451\",\"_type\":\"block\",\"children\":[{\"_key\":\"e99d435ce8ab\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esse modelo considera a forma como a IA é construída e suas aplicações. Os principais tipos são:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d23b154de435\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8a19877bf57\",\"_type\":\"span\",\"marks\":[],\"text\":\"machine learning (ML), ou aprendizado de máquina: aprende padrões a partir de dados;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"54eedc81811c\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8a19877bf57\",\"_type\":\"span\",\"marks\":[],\"text\":\"deep learning (DL), ou aprendizado profundo: baseado em regras neurais profundas para reconhecimento de voz, imagens, vídeos ou textos;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"157b4d36e8ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8a19877bf57\",\"_type\":\"span\",\"marks\":[],\"text\":\"NLP, ou processamento de linguagem natural: compreensão e geração de linguagem humana para tradutores, por exemplo;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3430739f1ba4\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8a19877bf57\",\"_type\":\"span\",\"marks\":[],\"text\":\"IA simbólica: baseada em regras lógicas, é amplamente usada em sistemas especialistas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"481587445405\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8a19877bf57\",\"_type\":\"span\",\"marks\":[],\"text\":\"IA híbrida: combina machine learning + IA simbólica + modelos generativos;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"502138c9e16d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8a19877bf57\",\"_type\":\"span\",\"marks\":[],\"text\":\"IA generativa: gera conteúdos (textos, imagens, áudios, vídeos) a partir de dados.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0015625b4370\",\"_type\":\"block\",\"children\":[{\"_key\":\"f76ab631dbdc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Repare que cada um dos modelos acima apresenta características diversas, tanto para uso quanto para os resultados que oferece. Por este motivo, é especialmente importante conhecer quais são os tipos de inteligência artificial. Assim, você consegue escolher aquele que mais se adequa às suas necessidades.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5814474b63f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"ceedf6c06161\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais as diferenças entre IA forte e IA fraca?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a4c87504c5d7\",\"_type\":\"block\",\"children\":[{\"_key\":\"d0176db7d31e\",\"_type\":\"span\",\"marks\":[],\"text\":\"A IA fraca é projetada para executar funções específicas, como recomendar conteúdos, gerar textos ou reconhecer imagens. Não tem capacidade interpretativa nem entende contexto de forma ampla. Já a IA forte poderia aprender, raciocinar e resolver qualquer problema como um ser humano, com capacidade de adaptação às situações se existisse.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b3872446703d\",\"_type\":\"block\",\"children\":[{\"_key\":\"7010ecb7fd22\",\"_type\":\"span\",\"marks\":[],\"text\":\"Em resumo, as principais diferenças entre IA forte e IA fraca são o nível de compreensão e capacidade de cada uma. Porém, no momento, ainda não temos acesso à versão melhorada da tecnologia.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a56878a04e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"b8da3eeb8f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais as diferenças entre inteligência artificial, machine learning e deep learning?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"54140677ace1\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad3e614c059b\",\"_type\":\"span\",\"marks\":[],\"text\":\"IA é a tecnologia que desenvolve sistemas capazes de realizar tarefas inteligentes. Machine Learning é um subconjunto da inteligência artificial que permite o aprendizado a partir de dados. Já o Deep Learning é um tipo avançado de ML, voltado para tarefas complexas, como reconhecimento de imagem, texto, voz e padrões.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"87bde9bffa2d\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ec26cc2eae7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ou seja, a diferença entre inteligência artificial, machine learning e deep learning está no nível de atuação de cada uma. É como se a IA fosse o sistema principal, enquanto ML é um acessório de otimização primária e o DL fosse uma melhoria ainda mais sofisticada.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"06edff320e37\",\"_type\":\"block\",\"children\":[{\"_key\":\"133556bb8838\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são os benefícios da inteligência artificial para empresas?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3d26de7c3226\",\"_type\":\"block\",\"children\":[{\"_key\":\"92494e73dee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As principais vantagens dessa tecnologia são:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b11b0c454a93\",\"_type\":\"block\",\"children\":[{\"_key\":\"41af53986d53\",\"_type\":\"span\",\"marks\":[],\"text\":\"aumento da eficiência operacional;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab9ac6c8aff0\",\"_type\":\"block\",\"children\":[{\"_key\":\"41af53986d53\",\"_type\":\"span\",\"marks\":[],\"text\":\"automação de tarefas repetitivas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c5d2acef0a2c\",\"_type\":\"block\",\"children\":[{\"_key\":\"41af53986d53\",\"_type\":\"span\",\"marks\":[],\"text\":\"redução de erros humanos;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b67b4dc48915\",\"_type\":\"block\",\"children\":[{\"_key\":\"41af53986d53\",\"_type\":\"span\",\"marks\":[],\"text\":\"melhoria na \"},{\"_key\":\"25074601841a\",\"_type\":\"span\",\"marks\":[\"1704d3b7e2ba\"],\"text\":\"tomada de decisões\"},{\"_key\":\"23bad91c94e3\",\"_type\":\"span\",\"marks\":[],\"text\":\";\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"1704d3b7e2ba\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"a95fca2d-23c5-4999-ba7e-8e7375becb39\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e1b0886a2e75\",\"_type\":\"block\",\"children\":[{\"_key\":\"41af53986d53\",\"_type\":\"span\",\"marks\":[],\"text\":\"análise de grandes volumes de dados;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7aa453b50870\",\"_type\":\"block\",\"children\":[{\"_key\":\"41af53986d53\",\"_type\":\"span\",\"marks\":[],\"text\":\"redução de custos operacionais;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4d47d8dcee54\",\"_type\":\"block\",\"children\":[{\"_key\":\"41af53986d53\",\"_type\":\"span\",\"marks\":[],\"text\":\"aumento na produtividade;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"33ac67ed67a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"41af53986d53\",\"_type\":\"span\",\"marks\":[\"e98552c50163\"],\"text\":\"personalização\"},{\"_key\":\"7d63323b49f5\",\"_type\":\"span\",\"marks\":[],\"text\":\" em larga escala;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e98552c50163\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"6f22ec12-4e3b-4343-86b4-0dd1411e0ddc\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"3c164885ce9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"41af53986d53\",\"_type\":\"span\",\"marks\":[],\"text\":\"melhoria na experiência do usuário;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec6d927ffe2b\",\"_type\":\"block\",\"children\":[{\"_key\":\"41af53986d53\",\"_type\":\"span\",\"marks\":[],\"text\":\"identificação de padrões complexos.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cbb36912f3e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"32e2cd5b670a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os benefícios da inteligência artificial são praticamente intermináveis, especialmente quando você compreende como essa tecnologia impacta positivamente as áreas de um negócio de forma isolada.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66d0f7cc74db\",\"_type\":\"block\",\"children\":[{\"_key\":\"72a800502bdc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para exemplificar, veja abaixo os tipos de inteligência artificial por funcionalidade aplicados no contexto do marketing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6a1c080b6c25\",\"_type\":\"block\",\"children\":[{\"_key\":\"729988f10960\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tipos de inteligência artificial por funcionalidade aplicados ao marketing\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1d618829fccf\",\"_type\":\"block\",\"children\":[{\"_key\":\"e64dd39e9c2f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os tipos de IA categorizados conforme suas funcionalidades, como já vimos anteriormente, são:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2d5b86a0691d\",\"_type\":\"block\",\"children\":[{\"_key\":\"6aa936fb619f\",\"_type\":\"span\",\"marks\":[],\"text\":\"reativa: apenas responde ao estímulo, sem aprendizado;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b215b1b6ca17\",\"_type\":\"block\",\"children\":[{\"_key\":\"6aa936fb619f\",\"_type\":\"span\",\"marks\":[],\"text\":\"com memória limitada: o modelo que temos atualmente, com capacidade de aprendizado;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"defab1cec095\",\"_type\":\"block\",\"children\":[{\"_key\":\"6aa936fb619f\",\"_type\":\"span\",\"marks\":[],\"text\":\"teoria da mente (ainda em estudo);\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"915668ef5f2c\",\"_type\":\"block\",\"children\":[{\"_key\":\"6aa936fb619f\",\"_type\":\"span\",\"marks\":[],\"text\":\"autoconsciente (modelo completamente hipotético, portanto, não existe).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"55fd4d244f3d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2009e52fd0b7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nos exemplos a seguir, aplicamos cada um dos tipos de inteligência artificial por funcionalidade existentes em situações comuns no setor de marketing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8b3f0e7ec95c\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad6a46014a5a\",\"_type\":\"span\",\"marks\":[],\"text\":\"IA reativa:\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"9391a1d925eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"8dd72a00c33e\",\"_type\":\"span\",\"marks\":[],\"text\":\"chatbots simples;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4a59689ac276\",\"_type\":\"block\",\"children\":[{\"_key\":\"8dd72a00c33e\",\"_type\":\"span\",\"marks\":[],\"text\":\"sistemas de recomendação estáticos;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"311d36eb3ad6\",\"_type\":\"block\",\"children\":[{\"_key\":\"8dd72a00c33e\",\"_type\":\"span\",\"marks\":[],\"text\":\"motores de regras de exibição de pop-ups ou banners.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"89fb11897a9d\",\"_type\":\"block\",\"children\":[{\"_key\":\"88321a46a045\",\"_type\":\"span\",\"marks\":[],\"text\":\"IA com memória limitada:\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"df0818f3c657\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8d88d1b5362\",\"_type\":\"span\",\"marks\":[],\"text\":\"modelos de segmentação que analisam histórico para personalizar campanhas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"565ea4f3acf0\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8d88d1b5362\",\"_type\":\"span\",\"marks\":[],\"text\":\"anúncios dinâmicos com ajuste de criativos e ofertas com base no comportamento;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5de45e8c9a3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8d88d1b5362\",\"_type\":\"span\",\"marks\":[],\"text\":\"sistemas preditivos de propensão à compra ou churn;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1cc86dde2fdd\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8d88d1b5362\",\"_type\":\"span\",\"marks\":[\"4774c550825d\"],\"text\":\"testes A/B automatizados\"},{\"_key\":\"0224d167004e\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"4774c550825d\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"9e4ce431-21ea-4102-8f8b-e28d6789ea1e\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e80f9f803e4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0f2207d3561\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cada tipo de inteligência artificial por funcionalidade serve a um propósito, com uma profundidade específica e, portanto, a definição dos seus objetivos é crucial para determinar qual o melhor modelo para a sua necessidade.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0eba025a62de\",\"_type\":\"block\",\"children\":[{\"_key\":\"31bc2a216997\",\"_type\":\"span\",\"marks\":[],\"text\":\"Aliás, este não é o único tipo que você pode adotar. A seguir, falamos mais sobre os outros tipos de inteligência artificial aplicados no marketing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"65c8e0171590\",\"_type\":\"block\",\"children\":[{\"_key\":\"86a37b6c41bd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Principais tipos de inteligência artificial aplicados no marketing\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0af6c0bec4f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"3ea3368db34f\",\"_type\":\"span\",\"marks\":[],\"text\":\"No marketing, os principais tipos e funções da IA são:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46619a3efd56\",\"_type\":\"block\",\"children\":[{\"_key\":\"926e9b8687cd\",\"_type\":\"span\",\"marks\":[],\"text\":\"preditiva: prevê comportamento do consumidor, demandas e chances de compra;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ba71748d677c\",\"_type\":\"block\",\"children\":[{\"_key\":\"926e9b8687cd\",\"_type\":\"span\",\"marks\":[],\"text\":\"prescritiva: recomenda ações automáticas, como melhores canais, ofertas e horários;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"62f0da0f07c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"926e9b8687cd\",\"_type\":\"span\",\"marks\":[],\"text\":\"generativa: cria textos, imagens, áudios, vídeos e anúncios personalizados em escala;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"23194df6b703\",\"_type\":\"block\",\"children\":[{\"_key\":\"926e9b8687cd\",\"_type\":\"span\",\"marks\":[],\"text\":\"conversacional: chatbots e assistentes para atendimento e qualificação de leads;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a945668d568d\",\"_type\":\"block\",\"children\":[{\"_key\":\"926e9b8687cd\",\"_type\":\"span\",\"marks\":[],\"text\":\"personalização: adapta conteúdos e recomendações para usuários;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0746e4348298\",\"_type\":\"block\",\"children\":[{\"_key\":\"926e9b8687cd\",\"_type\":\"span\",\"marks\":[],\"text\":\"automação: otimiza campanhas, fluxos de \"},{\"_key\":\"6d5b98b25ba9\",\"_type\":\"span\",\"marks\":[\"3760f071807f\"],\"text\":\"e-mail\"},{\"_key\":\"1f4e7e4e608f\",\"_type\":\"span\",\"marks\":[],\"text\":\" e processos de marketing;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"3760f071807f\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"fbc974fb-6ea7-432e-9535-be718d9cd20f\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"9b4a9cf0f3b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"926e9b8687cd\",\"_type\":\"span\",\"marks\":[],\"text\":\"multimodal: combina texto, imagem, áudio e dados para criar campanhas mais ricas.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9790381e199e\",\"_type\":\"block\",\"children\":[{\"_key\":\"8cc8edaf38a9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Repare que, novamente, cada tipo de inteligência artificial aplicado no marketing tem sua própria função e, consequentemente, resultado próprio.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2f3f119fe81b\",\"_type\":\"block\",\"children\":[{\"_key\":\"616e43430b3e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Por esta razão, dentre outras, é especialmente importante saber quais são os tipos de inteligência artificial existentes e suas aplicações. Afinal, sem saber a que função cada um se propõe, é fácil escolher um modelo que não necessariamente atende ao que você precisa.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4e9abe5cc134\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f0e7768ae48\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"328f41b69dec\",\"_type\":\"block\",\"children\":[{\"_key\":\"0402f76c8b9b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como usar decisão por IA no marketing para personalização e orquestração?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"396c0e243729\",\"_type\":\"block\",\"children\":[{\"_key\":\"d0474192998c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tomar decisões por IA no contexto do marketing exige algoritmos de análise de dados em tempo real e seleção automática da melhor ação, mensagem ou oferta para cada cliente no momento e canal adequados. Essa ação impulsiona a personalização avançada e a orquestração inteligente de jornadas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"98beda546fdc\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d250555e196\",\"_type\":\"span\",\"marks\":[],\"text\":\"Em termos práticos, a aplicação determina como, quando e por qual meio entrar em contato (orquestração) com base em comportamentos, históricos e intenções dos usuários (\"},{\"_key\":\"6e2b822c5de2\",\"_type\":\"span\",\"marks\":[\"cce945522258\"],\"text\":\"personalização\"},{\"_key\":\"77faa8cc4888\",\"_type\":\"span\",\"marks\":[],\"text\":\"). Os benefícios dessa medida são:\"}],\"markDefs\":[{\"_key\":\"cce945522258\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://blog.bling.com.br/como-usar-ia-na-jornada-do-cliente/\"}],\"style\":\"normal\"},{\"_key\":\"72c27a1dfe5c\",\"_type\":\"block\",\"children\":[{\"_key\":\"a727617ec7f4\",\"_type\":\"span\",\"marks\":[],\"text\":\"aumento na conversão;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"856641c0e339\",\"_type\":\"block\",\"children\":[{\"_key\":\"a727617ec7f4\",\"_type\":\"span\",\"marks\":[],\"text\":\"redução do churn;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5a3e7523b568\",\"_type\":\"block\",\"children\":[{\"_key\":\"a727617ec7f4\",\"_type\":\"span\",\"marks\":[],\"text\":\"mais relevância e engajamento;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c3d56c913ae1\",\"_type\":\"block\",\"children\":[{\"_key\":\"a727617ec7f4\",\"_type\":\"span\",\"marks\":[],\"text\":\"comunicação mais fluida;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f49487a21cfe\",\"_type\":\"block\",\"children\":[{\"_key\":\"a727617ec7f4\",\"_type\":\"span\",\"marks\":[],\"text\":\"menos atrito na \"},{\"_key\":\"604d155accc5\",\"_type\":\"span\",\"marks\":[\"f3e12bc42c65\"],\"text\":\"jornada do cliente\"},{\"_key\":\"23ba55909069\",\"_type\":\"span\",\"marks\":[],\"text\":\";\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"f3e12bc42c65\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"1a8177bc-42eb-4306-9992-5c945f5bb72b\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"0fab47fbdbfb\",\"_type\":\"block\",\"children\":[{\"_key\":\"a727617ec7f4\",\"_type\":\"span\",\"marks\":[],\"text\":\"melhor uso do orçamento;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9740714a899b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a727617ec7f4\",\"_type\":\"span\",\"marks\":[],\"text\":\"experiência contínua e coerente.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e3bbf572a1f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"3e49d70707d6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Imagine, por exemplo, que um usuário visite seu site. A partir deste momento, a IA identifica o início do acesso, prevê a intenção de compra e dispara automaticamente um e-mail ou \"},{\"_key\":\"05f73bc2e645\",\"_type\":\"span\",\"marks\":[\"0898a78b88a1\"],\"text\":\"push\"},{\"_key\":\"fb99773f944f\",\"_type\":\"span\",\"marks\":[],\"text\":\" com uma oferta relevante. Caso a pessoa não interaja com esse primeiro contato, a IA muda a jornada para o \"},{\"_key\":\"8c7b30dbe9a7\",\"_type\":\"span\",\"marks\":[\"157cfb3fabe5\"],\"text\":\"WhatsApp\"},{\"_key\":\"3325f247fc1f\",\"_type\":\"span\",\"marks\":[],\"text\":\", por exemplo, para melhorar a chance de resposta.\"}],\"markDefs\":[{\"_key\":\"0898a78b88a1\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"e796f998-7092-4ee4-8ac3-c7bff0de7cba\",\"_type\":\"reference\"}},{\"_key\":\"157cfb3fabe5\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"28fd6892-e911-4818-b060-6a6da071e616\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"9ad8faacbe50\",\"_type\":\"block\",\"children\":[{\"_key\":\"a675f05e6236\",\"_type\":\"span\",\"marks\":[],\"text\":\"Essa é uma das principais formas a partir das quais os tipos de inteligência artificial atuam na orquestração e personalização do marketing da sua empresa. Porém, está longe de ser a única!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5fbc6713b5e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0e79e8f873c\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4ff457ac1f6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"797dc602d4be\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como implementar inteligência artificial em estratégias de engajamento?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"33a898983b54\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc3e9ece7a39\",\"_type\":\"span\",\"marks\":[],\"text\":\"A implementação da inteligência artificial para estratégias de engajamento e conversão envolve, basicamente, 6 passos principais:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bccef99de6b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ef7cc12c932\",\"_type\":\"span\",\"marks\":[],\"text\":\"Definir os objetivos das campanhas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e2362a99d21\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ef7cc12c932\",\"_type\":\"span\",\"marks\":[],\"text\":\"Integrar e centralizar os dados;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"657e3b543493\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ef7cc12c932\",\"_type\":\"span\",\"marks\":[],\"text\":\"Usar IA para recomendação, personalização e decisão;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a228ff260b75\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ef7cc12c932\",\"_type\":\"span\",\"marks\":[],\"text\":\"Criar jornadas dinâmicas e automatizadas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d90380bebcd8\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ef7cc12c932\",\"_type\":\"span\",\"marks\":[],\"text\":\"Testar e \"},{\"_key\":\"94f0c499260a\",\"_type\":\"span\",\"marks\":[\"4d662cf288da\"],\"text\":\"melhorar continuamente\"},{\"_key\":\"d3fc91c73462\",\"_type\":\"span\",\"marks\":[],\"text\":\";\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"4d662cf288da\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.lecom.com.br/blog/melhoria-continua-processos/\"}],\"style\":\"normal\"},{\"_key\":\"aa97a07461af\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ef7cc12c932\",\"_type\":\"span\",\"marks\":[],\"text\":\"Manter a governança ética.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"05f02b30a06b\",\"_type\":\"block\",\"children\":[{\"_key\":\"4287b39f41bb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Implementar algum dos tipos de inteligência artificial nas estratégias de engajamento envolve entregar tecnologias para personalizar interações, automatizar as comunicações e melhorar a experiência do cliente em todos os pontos de contato.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b745fcb4e85e\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a1cc1dc55d3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Também é crucial compreender as diferenças entre inteligência artificial, machine learning e deep learning, bem como o que cada uma dessas tecnologias faz. E, agora que você já sabe todas essas informações, precisamos falar de outro ponto muito importante: os benefícios da inteligência artificial da Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3b4de2f369f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"154c129aaa81\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fcbec71d77aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"66c31975d158\",\"_type\":\"span\",\"marks\":[],\"text\":\"Veja como usar a Braze AI Decisioning Studio no marketing da sua empresa\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"5cbdba342f74\",\"_type\":\"block\",\"children\":[{\"_key\":\"707cf90c477c\",\"_type\":\"span\",\"marks\":[],\"text\":\"A Braze AI Decisioning Studio é um conjunto avançado de ferramentas de inteligência artificial que permite criar jornadas totalmente personalizadas e tomar decisões automáticas em tempo real sobre as melhores decisões para cada cliente. Essa ferramenta reúne IA generativa, machine learning, decisioning e automação multicanal para facilitar todo o processo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f0c3e7a05ebf\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4dd1ddb0932\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dentre as principais funções da Braze AI Decisioning Studio, destacamos:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1da2197be222\",\"_type\":\"block\",\"children\":[{\"_key\":\"1752a987ae10\",\"_type\":\"span\",\"marks\":[],\"text\":\"orquestração de jornadas automatizadas e inteligentes;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e2250ae05f56\",\"_type\":\"block\",\"children\":[{\"_key\":\"1752a987ae10\",\"_type\":\"span\",\"marks\":[],\"text\":\"personalização de comunicação em escala;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e18f0fe599e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"1752a987ae10\",\"_type\":\"span\",\"marks\":[],\"text\":\"previsibilidade de comportamentos e tomada de ações proativas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec5c22adec63\",\"_type\":\"block\",\"children\":[{\"_key\":\"1752a987ae10\",\"_type\":\"span\",\"marks\":[],\"text\":\"recomendação de produtos e conteúdos com mais precisão;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bc8ff63e937b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1752a987ae10\",\"_type\":\"span\",\"marks\":[],\"text\":\"uso de IA generativa para acelerar a criação de mensagens;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ef3d012abfbe\",\"_type\":\"block\",\"children\":[{\"_key\":\"1752a987ae10\",\"_type\":\"span\",\"marks\":[],\"text\":\"aumento no engajamento, \"},{\"_key\":\"fde1a5e920fa\",\"_type\":\"span\",\"marks\":[\"f493c41ec315\"],\"text\":\"retenção\"},{\"_key\":\"9b56755370c1\",\"_type\":\"span\",\"marks\":[],\"text\":\" e conversão.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"f493c41ec315\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"c92a8f0c-ed43-4e8c-a372-f7b9be3465a9\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"7c1a4ad55426\",\"_type\":\"block\",\"children\":[{\"_key\":\"46ab2854b1c9\",\"_type\":\"span\",\"marks\":[],\"text\":\"São diversas funções focadas em gerar experiências excepcionais e altamente personalizadas para seus clientes, independentemente do tamanho da cartela. Chega de trabalhar o engajamento do seu público manualmente: confie na tecnologia e desfrute dos benefícios da inteligência artificial da Braze no seu negócio!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"20225902cb8c\",\"_type\":\"block\",\"children\":[{\"_key\":\"11eb790fb8bc\",\"_type\":\"span\",\"marks\":[\"27825555a9c3\"],\"text\":\"Fale com nossos vendedores\"},{\"_key\":\"17a00a4d2f97\",\"_type\":\"span\",\"marks\":[],\"text\":\" e veja, na prática, como os tipos de inteligência artificial impactam positivamente suas estratégias.\"}],\"markDefs\":[{\"_key\":\"27825555a9c3\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"811ff355-774e-4bf5-9cff-89f800473e32\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"33935928d233\",\"_type\":\"block\",\"children\":[{\"_key\":\"72b04d0e2e1c\",\"_type\":\"span\",\"marks\":[],\"text\":\"FAQ\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"99fca01764f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a6b0245c323\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são os tipos de inteligência artificial?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"ca8489dacbcd\",\"_type\":\"block\",\"children\":[{\"_key\":\"0239ff32fdcc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os principais tipos de IA são:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"17e38b9fb8ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"0239ff32fdcc\",\"_type\":\"span\",\"marks\":[],\"text\":\"IA Fraca (ou Narrow AI), que foca tarefas específicas e não tem capacidade de aprendizagem;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6afeda8a12b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"0239ff32fdcc\",\"_type\":\"span\",\"marks\":[],\"text\":\"IA Forte (ou AGI), que teoricamente executaria qualquer tarefa cognitiva humana;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5d0996d1b0c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"0239ff32fdcc\",\"_type\":\"span\",\"marks\":[],\"text\":\"IA Superinteligente (ou ASI), que superaria a inteligência humana, ainda apenas conceitual.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2925a36c6c72\",\"_type\":\"block\",\"children\":[{\"_key\":\"212e2d542fb2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são os tipos de inteligência artificial por funcionalidade?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"f3a2608de4fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"af8e51260924\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os tipos de IA, categorizados por funcionalidade, são:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b34236c764b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"af8e51260924\",\"_type\":\"span\",\"marks\":[],\"text\":\"IA reativa, que não usa memória;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ea8773944b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"af8e51260924\",\"_type\":\"span\",\"marks\":[],\"text\":\"IA de memória limitada, que aprende com dados passados;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"60fe42b0f261\",\"_type\":\"block\",\"children\":[{\"_key\":\"af8e51260924\",\"_type\":\"span\",\"marks\":[],\"text\":\"IA baseada em teoria da mente, projetada para entender emoções e intenções humanas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3baddd9a0f65\",\"_type\":\"block\",\"children\":[{\"_key\":\"af8e51260924\",\"_type\":\"span\",\"marks\":[],\"text\":\"IA autoconsciente, um conceito hipotético de máquinas com consciência própria.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"653b155800a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"9cbe2412a993\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são as diferenças entre IA forte e IA fraca?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"cbb0e6506a20\",\"_type\":\"block\",\"children\":[{\"_key\":\"71989f2bbb03\",\"_type\":\"span\",\"marks\":[],\"text\":\"A IA fraca executa tarefas específicas e não possui capacidade interpretativa. É a tecnologia usada hoje em chatbots, recomendações e automações mais simplificadas. Já a IA forte seria capaz de aprender, raciocinar e resolver qualquer problema como um ser humano, mas ainda não existe; é apenas um conceito teórico.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bbdf28229215\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8c8844c9d69\",\"_type\":\"span\",\"marks\":[],\"text\":\"Qual é a diferença entre Inteligência Artificial, Machine Learning e Deep Learning?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"32481dee2374\",\"_type\":\"block\",\"children\":[{\"_key\":\"aeda7026d145\",\"_type\":\"span\",\"marks\":[],\"text\":\"A Inteligência Artificial é o campo geral que cria sistemas capazes de realizar tarefas inteligentes. Machine Learning é um subconjunto da IA que permite o aprendizado a partir de dados. Já o Deep Learning é um tipo avançado de ML para reconhecimento de imagem, voz e linguagem.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bcf8a909fa97\",\"_type\":\"block\",\"children\":[{\"_key\":\"6428404fcd35\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são os principais tipos de inteligência artificial aplicados no marketing?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"133b4befdef9\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f5594354a97\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os principais tipos de IA no marketing são:\\n\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"062346874831\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f5594354a97\",\"_type\":\"span\",\"marks\":[],\"text\":\"preditiva (previsões de vendas e comportamento);\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"24a510f24809\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f5594354a97\",\"_type\":\"span\",\"marks\":[],\"text\":\"prescritiva (recomendações automáticas de \"},{\"_key\":\"576aa83ac978\",\"_type\":\"span\",\"marks\":[\"5ea774d0e565\"],\"text\":\"canais de comunicação\"},{\"_key\":\"c219d42e8141\",\"_type\":\"span\",\"marks\":[],\"text\":\" e ofertas);\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"5ea774d0e565\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"fec3a60b-6dc2-44f6-b3ff-bd24c537ac52\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"ad85b7036ab3\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f5594354a97\",\"_type\":\"span\",\"marks\":[],\"text\":\"generativa (criação de conteúdo);\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7fb0232dae3\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f5594354a97\",\"_type\":\"span\",\"marks\":[],\"text\":\"conversacional (chatbots e assistentes);\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"63c754270091\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f5594354a97\",\"_type\":\"span\",\"marks\":[],\"text\":\"segmentação e personalização (adaptação de conteúdos para usuários);\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"01beff29258c\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f5594354a97\",\"_type\":\"span\",\"marks\":[],\"text\":\"multimodal (texto, imagem, vídeo e dados combinados para campanhas).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"}],\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"imported-craft-489\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"AI and Machine Learning\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"IA et machine learning\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"IA e machine learning\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"AIおよび機械学習\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"AI 및 머신 러닝\"}],\"slug\":{\"current\":\"ai-and-machine-learning\"}}],\"useCases\":null},\"faqs\":{\"heading\":\"Frequently Asked Questions\"},\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Um diagrama ilustrando um fluxograma de \\\"Teste do Melhor Canal\\\" para selecionar os caminhos de comunicação ideais via SMS, e-mail e mensagens no aplicativo, juntamente com uma mulher olhando para um dispositivo.\",\"asset\":{\"_ref\":\"image-de7d81d616574758c04630474dc4919e04b4de98-640x360-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},\"hasFAQs\":false,\"hideFromListing\":false,\"language\":\"pt-br\",\"publicationDates\":{\"publishedAt\":\"2026-03-07T13:00:00.000Z\"},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-de7d81d616574758c04630474dc4919e04b4de98-640x360-webp\",\"_type\":\"reference\"}},\"pageDescription\":\"Conheça os principais tipos de inteligência artificial e entenda como cada um serve a uma função específica na sua companhia. Saiba adotar e aplicar!\",\"pageTitle\":\"Tipos de inteligência artificial e as funções de cada uma [GUIA]\",\"slug\":{\"_type\":\"slug\",\"current\":\"tipos-de-inteligencia-artificial\"}},\"showTableOfContents\":true,\"title\":\"Tipos de inteligência artificial e as funções de cada uma [GUIA]\",\"tocHeadingDepth\":2},{\"_createdAt\":\"2026-03-06T20:56:35Z\",\"_id\":\"fe0ef992-d4c2-4789-82fd-7be45cec0ab8\",\"_rev\":\"tcLWso1xYETIkKdT9vqkyo\",\"_type\":\"blogPost\",\"_updatedAt\":\"2026-03-06T21:09:54Z\",\"author\":[{\"_id\":\"e8005de1-ed47-4a55-b635-23e7e8fa294c\",\"bio\":[{\"_key\":\"ee3660e69b0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6048215604c\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_id\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"icon\":null,\"logoType\":null,\"name\":\"Braze\",\"url\":\"https://braze.com\"},\"facebookUrl\":null,\"firstName\":\"Equipe\",\"githubUrl\":null,\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"instagramUrl\":null,\"lastName\":\"Braze\",\"linkedinUrl\":null,\"xUrl\":null}],\"body\":[{\"_key\":\"cc1b88a0bf1b\",\"_type\":\"block\",\"children\":[{\"_key\":\"87cdb122306c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalização omnichannel: saiba como aplicar no seu negócio\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d5d1b7bb3cdd\",\"_type\":\"block\",\"children\":[{\"_key\":\"259a22cb98ba\",\"_type\":\"span\",\"marks\":[],\"text\":\"A personalização omnichannel deixou de ser apenas uma tendência e se consolidou como uma estratégia de marketing que veio para ficar.\\nE os números comprovam esta afirmativa: seis em cada 10 pessoas responderam que experiências individualizadas com as marcas aumentam a intenção de compra e recompra. Os dados são do Mapa do Engajamento em Apps no Brasil, uma parceria entre a Braze e o Mundo do Marketing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d276352c5f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"27e93e04427a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além disso, 67% dos usuários que participaram do levantamento declaram que se sentem “valorizados” quando percebem a personificação das mensagens. Ofertas e descontos exclusivos são as abordagens preferidas, segundo 68% das pessoas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3628cbb27594\",\"_type\":\"block\",\"children\":[{\"_key\":\"d532be833564\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ainda que o foco da pesquisa sejam os aplicativos de celular, esses insights podem ser aplicados a todos os demais canais de contato. Afinal, entender o comportamento de compra, antecipar necessidades e customizar a jornada dos consumidores é um diferencial competitivo para se destacar, seja no meio físico ou digital.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8adcb5acfe74\",\"_type\":\"block\",\"children\":[{\"_key\":\"57732d7fb306\",\"_type\":\"span\",\"marks\":[],\"text\":\"Neste artigo, você vai entender melhor o que é personalização omnichannel, como implementar e o potencial positivo desta prática para os resultados do seu negócio.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9059fda2bc48\",\"_type\":\"block\",\"children\":[{\"_key\":\"88ef1bb843e5\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a02b662b62e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"35f83f2f6573\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que é personalização omnichannel?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"af8ae0921a4f\",\"_type\":\"block\",\"children\":[{\"_key\":\"fcec9725c010\",\"_type\":\"span\",\"marks\":[],\"text\":\"É uma estratégia de marketing que visa proporcionar uma experiência personalizada para cada cliente em tempo real, independentemente da forma de contato escolhida por ele. Essa customização ocorre por meio do uso de dados e da integração entre os canais. Assim, é possível construir uma jornada única e consistente.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"27cf635beb81\",\"_type\":\"block\",\"children\":[{\"_key\":\"a50fbe606761\",\"_type\":\"span\",\"marks\":[],\"text\":\"O conceito remodela a maneira com que as empresas se relacionam com a audiência e é um recurso poderoso para atrair, reter e fidelizar consumidores. Afinal, tem como foco fazer com que cada pessoa se sinta tratada de forma especial e receba comunicações exclusivas, atrativas e alinhadas aos seus interesses.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2bf45385e15e\",\"_type\":\"block\",\"children\":[{\"_key\":\"d292adda6a03\",\"_type\":\"span\",\"marks\":[],\"text\":\"Desta forma, é possível transformar interações isoladas em experiências conectadas e repletas de significado. Assim, a marca consegue fortalecer o relacionamento com o público, aumentar o engajamento e incentivar a fidelidade.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"314b36eaa8af\",\"_type\":\"block\",\"children\":[{\"_key\":\"da8f81e418eb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quer explorar todos os benefícios da personalização omnichannel e ver seu negócio avançar? Então, continue a leitura para entender como essa estratégia funciona e avaliar como aplicá-la na sua empresa.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a337c0d18a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"e49690e642a3\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a98e78f6dded\",\"_type\":\"block\",\"children\":[{\"_key\":\"5205a0711a5d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como funciona a personalização omnichannel?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1d66696c78f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"91f3c399e32f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Funciona a partir da integração de dados do cliente em todos os pontos de contato com a marca. Na prática, significa reconhecer o consumidor, compreender suas preferências e prever necessidades. Assim, é possível elaborar comunicações, indicar produtos e ofertas coerentes com seu histórico de compras.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b70bec74dc59\",\"_type\":\"block\",\"children\":[{\"_key\":\"531d00b5c48c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Confira como ocorre o processo de personalização omnichannel:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1c0e79d53025\",\"_type\":\"block\",\"children\":[{\"_key\":\"370301945cab\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Coleta dos dados:\"},{\"_key\":\"95adcba204e4\",\"_type\":\"span\",\"marks\":[],\"text\":\" o primeiro passo é capturar informações sobre os consumidores. Relatórios de compras na loja física, engajamento nas redes sociais e chamadas feitas para a Central de Atendimento são alguns exemplos;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3fda034c5717\",\"_type\":\"block\",\"children\":[{\"_key\":\"c9625f3fe191\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Análise e uso de IA:\"},{\"_key\":\"a32cb897e0bc\",\"_type\":\"span\",\"marks\":[],\"text\":\" tecnologias de \"},{\"_key\":\"f672872bf7b0\",\"_type\":\"span\",\"marks\":[\"4c2097442492\"],\"text\":\"inteligência artificial\"},{\"_key\":\"9c71d36230d4\",\"_type\":\"span\",\"marks\":[],\"text\":\" e aprendizado de máquina mapeiam os comportamentos, segmentam perfis de usuários e apresentam tendências em tempo real;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"4c2097442492\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"01d377f0-0983-472f-881c-30648efc3d3b\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e5bfec98cf33\",\"_type\":\"block\",\"children\":[{\"_key\":\"c92a2d95db7f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Tomada de decisão:\"},{\"_key\":\"7e5c08e0748a\",\"_type\":\"span\",\"marks\":[],\"text\":\" a partir desse monitoramento contínuo, é possível disparar uma oferta ou definir a próxima ação que o consumidor deve executar. Braze AI Decisioning Studio é um exemplo de solução que automatiza esse ciclo e determina mensagens, canais, timing e frequência ideais de abordagem;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bda7d1273b25\",\"_type\":\"block\",\"children\":[{\"_key\":\"3798b2525e6b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Integração:\"},{\"_key\":\"b1abde172afa\",\"_type\":\"span\",\"marks\":[],\"text\":\" todos os resultados das interações são armazenados no histórico do cliente;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ba999da6c1ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca26594007a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Atualização contínua:\"},{\"_key\":\"a934815218a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" cada vez que o usuário interage, novas informações alimentam o sistema para que as recomendações se tornem ainda mais customizadas com o tempo.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e5e913a6c225\",\"_type\":\"block\",\"children\":[{\"_key\":\"6694876751ca\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são os principais benefícios da personalização omnichannel?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"462da2033e93\",\"_type\":\"block\",\"children\":[{\"_key\":\"adae1b0b9bbb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Empresas que investem nesta personalização observam inúmeras vantagens, tais como:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"87c8f03933cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9effbc41f58\",\"_type\":\"span\",\"marks\":[],\"text\":\"melhoria significativa da experiência do cliente;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"63469d1d2ee9\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca5196c88bb7\",\"_type\":\"span\",\"marks\":[],\"text\":\"aumento do engajamento em todos os canais;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7e6568d58627\",\"_type\":\"block\",\"children\":[{\"_key\":\"c052206e89cb\",\"_type\":\"span\",\"marks\":[],\"text\":\"maior taxa de conversão e vendas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5f0b93ed14cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"de6ab30d874f\",\"_type\":\"span\",\"marks\":[],\"text\":\"fortalecimento da fidelização e retenção;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d562912e35b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"86b3ac4114f2\",\"_type\":\"span\",\"marks\":[],\"text\":\"comunicação efetiva;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"38b90bf5ed5b\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d53b2a74af2\",\"_type\":\"span\",\"marks\":[],\"text\":\"consistência da marca em todos os pontos de contato.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4230250179c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"8aa9848d20bf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Entenda melhor cada um desses aspectos abaixo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b728273ccac5\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1ec1f98940f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Melhoria significativa da experiência do cliente\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"9b0c8f11b5c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"1cfc74f4aac7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao enviar comunicações e promoções alinhadas aos seus interesses e preferências do consumidor, a empresa passa a ser percebida como uma marca atenta, que compreende suas necessidades e dores.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66a8b4ba61e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"132f150e3a8e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Aumento do engajamento em todos os canais\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"ba0a147f7c5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"98f6c01d0469\",\"_type\":\"span\",\"marks\":[],\"text\":\"Uma mensagem personalizada tende a gerar mais abertura, cliques e interações. Afinal, faz sentido para o momento e contexto de cada consumidor.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e3e0eedc5e77\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae63fd3177a8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Maior taxa de conversão e vendas\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"6fac9f2ac120\",\"_type\":\"block\",\"children\":[{\"_key\":\"10d50a3f0952\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como citamos, as estatísticas apontam que as pessoas são mais propensas a comprar de empresas que oferecem jornadas únicas e conectadas ao longo da jornada omnichannel.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e8f68e8cd49b\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d911160029f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Fortalecimento da fidelização e retenção\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"be54a24f1fda\",\"_type\":\"block\",\"children\":[{\"_key\":\"19774c49590a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Experiências satisfatórias e contínuas aumentam a lealdade, estimulam a recompra e estimulam um relacionamento de longo prazo com a marca.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"55d1182d9d54\",\"_type\":\"block\",\"children\":[{\"_key\":\"67b9dd140ef1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Comunicação efetiva\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"711ed0e59b5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"729375ae3500\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com dados integrados e atualizados em tempo real, a empresa reduz a quantidade de mensagens genéricas, otimiza suas campanhas de marketing e aumenta o ROI (Retorno sobre o investimento).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cf68661f29b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d72fe3422b90\",\"_type\":\"span\",\"marks\":[],\"text\":\"E todas essas melhorias só acontecem porque a marca passa a “falar a língua” do cliente e constrói diálogos fluidos e eficientes, que realmente respondem aos seus questionamentos e entregam valor.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"87ae11b3ece0\",\"_type\":\"block\",\"children\":[{\"_key\":\"f53d5c69d27d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ou seja, este é um recurso essencial para as organizações que desejam avançar e transformar cada interação em uma oportunidade concreta de fechar novas vendas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3c3acd814500\",\"_type\":\"block\",\"children\":[{\"_key\":\"4bd7c944cb4b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Agora que você já aprendeu como funciona a personalização omnichannel e seus reflexos positivos para os negócios, sabe que é necessário contar com ferramentas que concretizem este projeto, certo? É o caso da Braze AI, que se integra à plataforma de engajamento do cliente da Braze para promover experiências excepcionais e altamente customizadas em larga escala.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"684351415044\",\"_type\":\"block\",\"children\":[{\"_key\":\"0e6069e45dd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bbed8cfac77e\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0cb9d9181be\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como usar a Braze AI na personalização omnichannel?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2117403042fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ba8111f7b0c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze AI eleva a personalização omnichannel porque conecta dados, canais e decisões em uma mesma plataforma. A solução antecipa comportamentos, adapta mensagens, recomendações e experiências para cada cliente por meio de recursos de inteligência artificial. Assim, permite à empresa maximizar todas as suas iniciativas de engajamento do cliente.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bfe4d13b6c99\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca24d47ea2b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Seus recursos de automação de testes A/B, seleção do melhor canal e otimização do horário ajudam as equipes de marketing a construírem interações eficazes, seja por e-mail, notificações push, SMS e demais pontos de contato. Desta forma, garante a entrega de mensagens relevantes no momento certo para o cliente ideal.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3b5cb3b8b09b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8886d4951a2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Conheça agora essas e outras possibilidades que a \"},{\"_key\":\"68436873e35b\",\"_type\":\"span\",\"marks\":[\"88a1728ccd6c\"],\"text\":\"Braze AI\"},{\"_key\":\"93f0515da766\",\"_type\":\"span\",\"marks\":[],\"text\":\" proporciona para a sua marca e potencialize seus resultados.\"}],\"markDefs\":[{\"_key\":\"88a1728ccd6c\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"811ff355-774e-4bf5-9cff-89f800473e32\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"99a98f3c4f26\",\"_type\":\"block\",\"children\":[{\"_key\":\"72d01269425f\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7fc2662fee69\",\"_type\":\"block\",\"children\":[{\"_key\":\"0fe9917de8a6\",\"_type\":\"span\",\"marks\":[],\"text\":\"FAQ\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ffd4391c7565\",\"_type\":\"block\",\"children\":[{\"_key\":\"3573db8670b7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como usar a Braze AI na personalização omnichannel?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"fd721e99f3bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf00a8c40dba\",\"_type\":\"span\",\"marks\":[],\"text\":\"A ferramenta unifica dados dos clientes e aplica a inteligência artificial para definir conteúdo, canal, timing e frequência ideal de abordagem. Algumas das principais indicações de uso da Braze AI são a criação de mensagens customizadas, geração de testes A/B e recomendações direcionadas para cada perfil de usuário.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"35c28a499b65\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffc68e0733ee\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que é e como aplicar o Braze AI Decisioning Studio?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"ef79a47f54cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"280bf4793334\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze AI Decisioning Studio™ é uma solução avançada impulsionada por inteligência artificial, projetada para aprimorar o engajamento do cliente ao oferecer experiências personalizadas em grande escala. A ferramenta emprega agentes autônomos de IA que aprendem continuamente com as interações dos usuários e adaptam a estratégia em tempo real.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3a56fe0d1519\",\"_type\":\"block\",\"children\":[{\"_key\":\"b8250b997487\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são os desafios atuais da personalização omnichannel?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"26007ac8c884\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ddba71aae4f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cerca de 99% dos executivos de marketing que responderam à pesquisa da Braze afirmam que os planos de usar a personalização foram afetados pela preocupação com a privacidade das informações (devido à Lei Geral de Proteção de Dados). Portanto, os esforços se concentram em obter o consentimento dos usuários.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"03f3d4b5852d\",\"_type\":\"block\",\"children\":[{\"_key\":\"8284bf03b728\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além disso, as marcas devem garantir que o uso dos dados trará benefícios para todas as partes envolvidas. Ou seja, demonstrar, na prática, que essas informações são aplicadas para construir uma experiência positiva e de alto valor para os consumidores. Priorizar a segurança, por meio de sistemas seguros e integração direta dos dados com plataformas de engajamento do cliente, é uma prática essencial para gerenciar este contexto.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3580f498d2cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ae01a6386c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como seria um bom exemplo de personalização omnichannel?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"bfea083f21f0\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c98fe4ac842\",\"_type\":\"span\",\"marks\":[],\"text\":\"Um cliente visualiza o produto no site e abandona o carrinho. Horas depois, recebe um e-mail sobre o item. No dia seguinte, a marca manda um código de desconto via push. Por fim, se precisar de apoio via WhatsApp, o atendente já tem seu histórico e agiliza a venda.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"a535d8be-5b52-40a5-93eb-18c3fbe82dd3\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Cross-channel integrated strategy\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Estratégia integrada entre canais \"}],\"slug\":{\"_type\":\"slug\",\"current\":\"cross-channel-integrated-strategy\"}}],\"useCases\":null},\"faqs\":{\"heading\":\"Frequently Asked Questions\"},\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Homem e mulher olhando para um smartphone, cercados por ícones de engajamento do cliente, com o logotipo do 'Braze AI Decisioning Studio'.\",\"asset\":{\"_ref\":\"image-81414089f32fd63a219ebeb8d3d23a95509a1e1f-640x360-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},\"hasFAQs\":false,\"hideFromListing\":false,\"language\":\"pt-br\",\"publicationDates\":{\"publishedAt\":\"2026-03-06T21:09:52.262Z\"},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-81414089f32fd63a219ebeb8d3d23a95509a1e1f-640x360-webp\",\"_type\":\"reference\"}},\"pageDescription\":\"A personalização omnichannel utiliza dados para criar experiências customizadas, aprofundar o relacionamento com o consumidor e gerar mais vendas.\",\"pageTitle\":\"Personalização omnichannel: veja como funciona + vantagens\",\"slug\":{\"_type\":\"slug\",\"current\":\"personalizacao-omnichannel\"}},\"showTableOfContents\":true,\"title\":\"Personalização omnichannel: veja como funciona + vantagens\",\"tocHeadingDepth\":2},{\"_createdAt\":\"2026-03-06T20:45:18Z\",\"_id\":\"73824edd-2f57-4274-8da0-8be1990de0ea\",\"_rev\":\"qeLMasgZqasyXrz4tzecRB\",\"_type\":\"blogPost\",\"_updatedAt\":\"2026-03-06T20:54:09Z\",\"author\":[{\"_id\":\"e8005de1-ed47-4a55-b635-23e7e8fa294c\",\"bio\":[{\"_key\":\"ee3660e69b0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6048215604c\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_id\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"icon\":null,\"logoType\":null,\"name\":\"Braze\",\"url\":\"https://braze.com\"},\"facebookUrl\":null,\"firstName\":\"Equipe\",\"githubUrl\":null,\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"instagramUrl\":null,\"lastName\":\"Braze\",\"linkedinUrl\":null,\"xUrl\":null}],\"body\":[{\"_key\":\"38c3453c9001\",\"_type\":\"block\",\"children\":[{\"_key\":\"23e6a268a250\",\"_type\":\"span\",\"marks\":[],\"text\":\"Análise de perfil comportamental: veja o que é e como fazer\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3555a00a686e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce1d1db8e125\",\"_type\":\"span\",\"marks\":[],\"text\":\"A \"},{\"_key\":\"44b12ec3d43e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"análise de perfil comportamental\"},{\"_key\":\"7d4c21bafc28\",\"_type\":\"span\",\"marks\":[],\"text\":\" é crucial para determinar estratégias de marketing e refinar as abordagens de clientes. É por meio desse entendimento que você identifica do que os consumidores gostam e quais as melhores formas de se comunicar e lidar com as necessidades de quem compra sua marca.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a92fa9cd3305\",\"_type\":\"block\",\"children\":[{\"_key\":\"db80824f3c59\",\"_type\":\"span\",\"marks\":[],\"text\":\"Prova dessa afirmação está no levantamento da \"},{\"_key\":\"0955e1f26489\",\"_type\":\"span\",\"marks\":[\"57caac6c3029\"],\"text\":\"TopBrands\"},{\"_key\":\"0eebc656a7f5\",\"_type\":\"span\",\"marks\":[],\"text\":\". Segundo o estudo, baseado na percepção de 249 profissionais de marketing, os principais insights sobre a análise de perfil comportamental são:\"}],\"markDefs\":[{\"_key\":\"57caac6c3029\",\"_type\":\"link\",\"href\":\"http://topbrands.com.br/wp-content/uploads/2025/07/PesquisaTendenciasMKT-2025-07-02.pdf\"}],\"style\":\"normal\"},{\"_key\":\"21ed3afa6461\",\"_type\":\"block\",\"children\":[{\"_key\":\"10a1d4c045a7\",\"_type\":\"span\",\"marks\":[],\"text\":\"a compreensão profunda do comportamento do consumidor é central para criar conexões e experiências personalizadas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4c74eb98891e\",\"_type\":\"block\",\"children\":[{\"_key\":\"8119d7d1019e\",\"_type\":\"span\",\"marks\":[],\"text\":\"a análise detalhada da jornada do cliente e sua forma de interagir com a marca é uma das principais estratégias dos gestores;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"27d006608018\",\"_type\":\"block\",\"children\":[{\"_key\":\"14b54fa8c763\",\"_type\":\"span\",\"marks\":[],\"text\":\"a experiência em gestão de dados e capacidade de personalização em escala, frequentemente via inteligência artificial (IA), está entre as competências de maior valor para futuros profissionais de marketing.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1f1d7476fda7\",\"_type\":\"block\",\"children\":[{\"_key\":\"99d8f7a878ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Aliás, essa percepção de valor real é apenas um dos benefícios da análise comportamental no marketing. Se você deseja saber mais sobre o assunto, esse material é para você!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d6cb648c815e\",\"_type\":\"block\",\"children\":[{\"_key\":\"1943646e8d89\",\"_type\":\"span\",\"marks\":[],\"text\":\"Continue a leitura e veja como a Braze AI Decisioning Studio pode te ajudar!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"383833531306\",\"_type\":\"block\",\"children\":[{\"_key\":\"28c6123d2036\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4fdc04f8f104\",\"_type\":\"block\",\"children\":[{\"_key\":\"14434ff1e372\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que é análise de perfil comportamental? Para que serve?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7c12fe9dd170\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e60efddb293\",\"_type\":\"span\",\"marks\":[],\"text\":\"É o processo de coletar, interpretar e categorizar dados sobre comportamento, hábitos, preferências e padrões de decisão das pessoas (clientes, leads ou usuários). Seu principal objetivo é oferecer uma base para compreender como e por que os indivíduos agem de determinada forma em cada fase da jornada de compra.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d036e8495f0c\",\"_type\":\"block\",\"children\":[{\"_key\":\"5e9441576cb4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Entender o que é análise de perfil comportamental vai além de dados demográficos, como faixa etária, gênero e renda. Seu foco é a forma como o indivíduo interage com marcas, conteúdos, canais e ofertas. Esse entendimento é importante para te ajudar a definir estratégias e formas de abordagem na hora do atendimento.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14d370437877\",\"_type\":\"block\",\"children\":[{\"_key\":\"87c38ab5689b\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fda33f93ab2c\",\"_type\":\"block\",\"children\":[{\"_key\":\"3fc7e4f97b71\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que a análise de perfil comportamental avalia?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"62c8424fedc5\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d732de59aa5\",\"_type\":\"span\",\"marks\":[],\"text\":\"A análise comportamental considera inúmeros dados para categorização dos leads, como:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3cb00d0164fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"3de3f50c12af\",\"_type\":\"span\",\"marks\":[],\"text\":\"histórico de compras;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"11c1b43f8a56\",\"_type\":\"block\",\"children\":[{\"_key\":\"432303ed40d1\",\"_type\":\"span\",\"marks\":[],\"text\":\"recorrência;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"936f4fcd9ca5\",\"_type\":\"block\",\"children\":[{\"_key\":\"f024a8788aa7\",\"_type\":\"span\",\"marks\":[],\"text\":\"navegação em sites e aplicativos;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"259d537b2476\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb37a4548575\",\"_type\":\"span\",\"marks\":[],\"text\":\"interação com e-mails, anúncios e conteúdos;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc58debbbf95\",\"_type\":\"block\",\"children\":[{\"_key\":\"73f16254ea68\",\"_type\":\"span\",\"marks\":[],\"text\":\"preferências declaradas e implícitas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"be3e98d9b5e9\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc616adfd21b\",\"_type\":\"span\",\"marks\":[],\"text\":\"tempo de decisão;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"57183ad9519b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a214dad5cca\",\"_type\":\"span\",\"marks\":[],\"text\":\"sensibilidade ao preço;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9db37bc36fe3\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f361a403805\",\"_type\":\"span\",\"marks\":[\"57d8633f60c7\"],\"text\":\"canais preferidos para contato\"},{\"_key\":\"7e6603d1eba4\",\"_type\":\"span\",\"marks\":[],\"text\":\";\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"57d8633f60c7\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"fec3a60b-6dc2-44f6-b3ff-bd24c537ac52\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"507511346dcb\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb96acf4cef5\",\"_type\":\"span\",\"marks\":[],\"text\":\"respostas a estímulos (promoções, mensagens, gatilhos).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1f8a6b17d4ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"11f95c594310\",\"_type\":\"span\",\"marks\":[],\"text\":\"Estes são apenas alguns dos dados que permitem identificar um padrão previsível de comportamento, e não apenas características estáticas. É com base nessas informações que a análise de perfil acontece e a criação de estratégias começa.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed603d55fac7\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d9ad9637ddf\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8194ed796c24\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3ecea68557e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como funciona a análise de perfil comportamental no marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9b5075b35fcc\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e4bc2789354\",\"_type\":\"span\",\"marks\":[],\"text\":\"As etapas da análise são:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0a4c5edc0647\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c924bd525cb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Coleta de dados comportamentais\"},{\"_key\":\"462e89d7f1f5\",\"_type\":\"span\",\"marks\":[],\"text\":\": navegação em sites, tempo de permanência, histórico de compras;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"63d2648db817\",\"_type\":\"block\",\"children\":[{\"_key\":\"b33e04a96f53\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Integração dos dados\"},{\"_key\":\"c4c90eb29057\",\"_type\":\"span\",\"marks\":[],\"text\":\": métricas de \"},{\"_key\":\"55fd5e97f647\",\"_type\":\"span\",\"marks\":[\"7413c9149370\"],\"text\":\"CRM (gestão de relacionamento com clientes)\"},{\"_key\":\"0c4caf06040f\",\"_type\":\"span\",\"marks\":[],\"text\":\", ferramentas de automação de marketing;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"7413c9149370\",\"_type\":\"link\",\"href\":\"https://www.gartner.com/en/information-technology/glossary/customer-relationship-management-crm\"}],\"style\":\"normal\"},{\"_key\":\"abd484b690ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c1048dd3570\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Identificação dos padrões de ação\"},{\"_key\":\"4f99f9378307\",\"_type\":\"span\",\"marks\":[],\"text\":\": frequência de compra, sensibilidade a preços, preferência por canais;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d169f880d707\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c5b7bed35a5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Segmentação comportamental\"},{\"_key\":\"390c45aa2194\",\"_type\":\"span\",\"marks\":[],\"text\":\": compradores recorrentes ou ocasionais, usuários engajados ou inativos;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0dac706b261a\",\"_type\":\"block\",\"children\":[{\"_key\":\"213d5b24a565\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalização de marketing\"},{\"_key\":\"8830dc5720fb\",\"_type\":\"span\",\"marks\":[],\"text\":\": ajuste de linguagem, definição de canal;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"13e7f14e7c91\",\"_type\":\"block\",\"children\":[{\"_key\":\"dab1dff1a116\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Testes e otimização\"},{\"_key\":\"ec67df74c02c\",\"_type\":\"span\",\"marks\":[],\"text\":\": \"},{\"_key\":\"e77c275e7343\",\"_type\":\"span\",\"marks\":[\"ac4dc894c79e\"],\"text\":\"testes multivariantes\"},{\"_key\":\"b4530a7c3a12\",\"_type\":\"span\",\"marks\":[],\"text\":\" ou A/B, monitoramento em tempo real, ajuste conforme necessidade.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"ac4dc894c79e\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"7c99827e-9e4e-49f1-9114-76fb4e3b01ff\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e8a576886036\",\"_type\":\"block\",\"children\":[{\"_key\":\"213409f5183a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Essa análise funciona por meio de um processo estruturado de coleta, integração, análise e ativação de dados comportamentais. O objetivo é entender, prever e influenciar decisões de consumidores ao longo da jornada. A partir dos insights, o setor de marketing consegue identificar padrões, segmentar públicos, personalizar comunicações e otimizar decisões.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"41054b6831b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"41a2246f70f8\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"123b103826a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"984030246cfc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Veja, na prática, como funciona a análise de perfil comportamental no marketing\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"9f9aaf23a880\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cfc59f2dc2b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para entender o funcionamento da análise, imagine que um e-commerce identifique três grupos com ações diferentes em sua base de clientes:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"642ac54182ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee7c52a764b5\",\"_type\":\"span\",\"marks\":[],\"text\":\"os que navegam frequentemente, mas compram apenas produtos com frete grátis;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ac5751b2a4e\",\"_type\":\"block\",\"children\":[{\"_key\":\"57303be86f27\",\"_type\":\"span\",\"marks\":[],\"text\":\"os que abandonam o carrinho virtual após certo valor (vamos supor, R$ 100,00);\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0772e53ccee1\",\"_type\":\"block\",\"children\":[{\"_key\":\"b914966de733\",\"_type\":\"span\",\"marks\":[],\"text\":\"os que só abrem os e-mails de comunicação à noite, por volta das 20h.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4fdf5c1397e4\",\"_type\":\"block\",\"children\":[{\"_key\":\"76d85231f0bc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Essas ações são suficientes para elaborar uma estratégia de marketing com base na análise de perfil comportamental de cada grupo:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5e10179f78ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"d10bc1b2a9e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"para os que compram com frete grátis, analisar o histórico de busca e retirar a taxa de envio dos produtos mais procurados;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"529da65d5954\",\"_type\":\"block\",\"children\":[{\"_key\":\"e1f4d40874d3\",\"_type\":\"span\",\"marks\":[],\"text\":\"para os que abandonam o carrinho após R$ 100,00, incluir descontos estratégicos para aumentar o ticket no checkout;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1cf879a08237\",\"_type\":\"block\",\"children\":[{\"_key\":\"a1ae133bea65\",\"_type\":\"span\",\"marks\":[],\"text\":\"para os que abrem e-mails apenas às 20h, adaptar a comunicação com chamadas à ação mais atrativas.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c9db80c6ed64\",\"_type\":\"block\",\"children\":[{\"_key\":\"36eb17170760\",\"_type\":\"span\",\"marks\":[],\"text\":\"Uma vez que você entende como funciona a análise de perfil comportamental no marketing, as portas das oportunidades estão abertas e você consegue definir suas estratégias com muito mais assertividade.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7171de994909\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e9ca5256093\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"be3e9ce60dc4\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8429e27dcad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais os benefícios da análise de perfil comportamental no marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"da096c918b06\",\"_type\":\"block\",\"children\":[{\"_key\":\"fcb21ab2280f\",\"_type\":\"span\",\"marks\":[],\"text\":\"As principais vantagens de analisar o comportamento são:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7d71508c8ee2\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6be1f93e9ec\",\"_type\":\"span\",\"marks\":[],\"text\":\"segmentação mais precisa;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"18ed52686ef0\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ebd977ea4bb\",\"_type\":\"span\",\"marks\":[],\"text\":\"personalização em escala;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4e61f0a2e837\",\"_type\":\"block\",\"children\":[{\"_key\":\"d022c7ac1383\",\"_type\":\"span\",\"marks\":[],\"text\":\"aumento de taxas de conversão;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"59c3890bb265\",\"_type\":\"block\",\"children\":[{\"_key\":\"57fe2d3288cc\",\"_type\":\"span\",\"marks\":[],\"text\":\"melhoria no ROI (retorno sobre investimento) de marketing;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a9695950cec\",\"_type\":\"block\",\"children\":[{\"_key\":\"1ed4e3b6d60c\",\"_type\":\"span\",\"marks\":[],\"text\":\"mais retenção e fidelização;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c57da14eae64\",\"_type\":\"block\",\"children\":[{\"_key\":\"694c574b500f\",\"_type\":\"span\",\"marks\":[],\"text\":\"otimização da \"},{\"_key\":\"a5a7917d6593\",\"_type\":\"span\",\"marks\":[\"926b826d8d43\"],\"text\":\"jornada do cliente\"},{\"_key\":\"c0f8e6a0c37c\",\"_type\":\"span\",\"marks\":[],\"text\":\";\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"926b826d8d43\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"1a8177bc-42eb-4306-9992-5c945f5bb72b\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"4cb9ce8af282\",\"_type\":\"block\",\"children\":[{\"_key\":\"b7999a039159\",\"_type\":\"span\",\"marks\":[],\"text\":\"decisão baseada em dados em tempo real;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2a7694f325bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"fab082ec3138\",\"_type\":\"span\",\"marks\":[],\"text\":\"integração com IA e automação.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6f58a5f47427\",\"_type\":\"block\",\"children\":[{\"_key\":\"fff11d2e396c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Em um cenário de saturação de canais, consumidores mais exigentes e restrições à privacidade das informações, a análise de perfil comportamental torna-se um diferencial competitivo essencial para marcas orientadas por dados.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"088fdffd65da\",\"_type\":\"block\",\"children\":[{\"_key\":\"925ec2a9c1b4\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c317ea113afc\",\"_type\":\"block\",\"children\":[{\"_key\":\"4dc038d81a7d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Comece a análise de perfil comportamental do seu público com a Braze!\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"cb03de04f8b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b06fd6d0251\",\"_type\":\"span\",\"marks\":[],\"text\":\"Agora que você já sabe os benefícios da análise de perfil comportamental no marketing, conheça a sua nova parceria na construção de estratégias de valor: a Braze!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"49c1c864d47d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c2ca4e1ef0c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com a Braze, mais do que segmentar seu público, você acompanha métricas indispensáveis para escalar seus negócios com inteligência e orquestração em tempo real, unifica dados numa plataforma exclusiva e agrega recursos próprios para oferecer experiências significativas em larga escala!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c3d4cf8c481d\",\"_type\":\"block\",\"children\":[{\"_key\":\"39f74e149e7c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quer saber, na prática, como a Braze AI Decisioning Studio te ajuda a melhorar a jornada de compra dos clientes?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4ac5e519dd50\",\"_type\":\"block\",\"children\":[{\"_key\":\"758464a3fccc\",\"_type\":\"span\",\"marks\":[\"e4d472882dde\"],\"text\":\"Fale com nossos especialistas\"},{\"_key\":\"78f73848acc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"!\"}],\"markDefs\":[{\"_key\":\"e4d472882dde\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"faa35c4b-5d1c-447c-bd6e-9285b9cc4c15\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"246152cc2656\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1959dc0c6b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0d1a7de22b2c\",\"_type\":\"block\",\"children\":[{\"_key\":\"80637a2df521\",\"_type\":\"span\",\"marks\":[],\"text\":\"FAQ\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2d0a1f936e93\",\"_type\":\"block\",\"children\":[{\"_key\":\"459b58da7ccd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais dados são necessários para a análise de perfil comportamental?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"0446476bf8e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d008c69ed0e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os principais dados para a análise de perfil de comportamento são:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b4dc2b33b901\",\"_type\":\"block\",\"children\":[{\"_key\":\"83df96e7f8d6\",\"_type\":\"span\",\"marks\":[],\"text\":\"histórico de compras e interesse;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8bbfe2f377f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"99b6ab4d58d3\",\"_type\":\"span\",\"marks\":[],\"text\":\"navegação em sites e aplicativos;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8b35cd872bdc\",\"_type\":\"block\",\"children\":[{\"_key\":\"360742dfc369\",\"_type\":\"span\",\"marks\":[],\"text\":\"cliques em chamadas de ação;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"706821fef1fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"14f6de16c326\",\"_type\":\"span\",\"marks\":[],\"text\":\"tempo de permanência na página ou seção;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"107113b8511e\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c98d5a9b081\",\"_type\":\"span\",\"marks\":[],\"text\":\"abandono de carrinho;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b6fe98be5e2d\",\"_type\":\"block\",\"children\":[{\"_key\":\"5fd604a108e1\",\"_type\":\"span\",\"marks\":[],\"text\":\"respostas a campanhas e conteúdos;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec0adfdb85b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"f376f1efdc11\",\"_type\":\"span\",\"marks\":[],\"text\":\"canais preferidos para comunicação;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"facdd4f7fc07\",\"_type\":\"block\",\"children\":[{\"_key\":\"41045ebd545c\",\"_type\":\"span\",\"marks\":[],\"text\":\"frequência de contato.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fb68ab74667d\",\"_type\":\"block\",\"children\":[{\"_key\":\"37cde131f301\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esses dados permitem identificar padrões reais de decisão e engajamento, sendo prioritariamente dados \"},{\"_key\":\"0e73b513c44d\",\"_type\":\"span\",\"marks\":[\"5ea8238ac3c5\"],\"text\":\"first-party\"},{\"_key\":\"59158914c66f\",\"_type\":\"span\",\"marks\":[],\"text\":\", coletados com consentimento do usuário.\"}],\"markDefs\":[{\"_key\":\"5ea8238ac3c5\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"a6f423b2-7d00-4752-8e0f-50966a0003e1\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"8590da7727fa\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7d21e3bc6d8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como garantir privacidade e compliance na análise de perfil comportamental?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"b79527d7bd5b\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d1b549395f7\",\"_type\":\"span\",\"marks\":[],\"text\":\"A privacidade e o compliance vêm do consentimento explícito, uso de dados minimizados e conformidade com a LGPD. A medida inclui informar a finalidade da coleta das informações, permitir opt-out, armazená-las de forma segura e utilizar apenas plataformas e fornecedores que sigam padrões legais e de governança de dados.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4e33fb4d0b8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"b0789943b606\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"imported-craft-263283\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Dynamic Segmentation\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Segmentation dynamique\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Segmentação dinâmica\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"ダイナミックセグメンテーション\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"동적 세분화\"}],\"slug\":{\"current\":\"dynamic-segmentation\"}}],\"useCases\":null},\"faqs\":{\"heading\":\"Frequently Asked Questions\"},\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Image illustrating audience segmentation: three people interested in hiking, biking, and running are categorized into respective audience groups.\",\"asset\":{\"_ref\":\"image-ebe1f8169bfedc88184f6660642212b1460e94f1-640x360-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},\"hasFAQs\":false,\"hideFromListing\":false,\"language\":\"pt-br\",\"publicationDates\":{\"publishedAt\":\"2026-03-06T20:49:00.000Z\"},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ebe1f8169bfedc88184f6660642212b1460e94f1-640x360-webp\",\"_type\":\"reference\"}},\"pageDescription\":\"Entenda como funciona a análise de perfil comportamental no marketing e por que você deveria adotá-la. Veja os benefícios e saiba como aplicar na prática.\",\"pageTitle\":\"Análise de perfil comportamental: o que é e como adotar? [GUIA]\",\"slug\":{\"_type\":\"slug\",\"current\":\"analise-de-perfil-comportamental\"}},\"showTableOfContents\":true,\"title\":\"Análise de perfil comportamental: o que é e como adotar? [GUIA]\",\"tocHeadingDepth\":2},{\"_createdAt\":\"2026-03-06T20:22:41Z\",\"_id\":\"44b3f078-db83-4a40-9fd1-a5918b021046\",\"_rev\":\"qeLMasgZqasyXrz4txxWYk\",\"_type\":\"blogPost\",\"_updatedAt\":\"2026-03-06T20:33:10Z\",\"author\":[{\"_id\":\"e8005de1-ed47-4a55-b635-23e7e8fa294c\",\"bio\":[{\"_key\":\"ee3660e69b0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6048215604c\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_id\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"icon\":null,\"logoType\":null,\"name\":\"Braze\",\"url\":\"https://braze.com\"},\"facebookUrl\":null,\"firstName\":\"Equipe\",\"githubUrl\":null,\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"instagramUrl\":null,\"lastName\":\"Braze\",\"linkedinUrl\":null,\"xUrl\":null}],\"body\":[{\"_key\":\"04ae144815e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"7630796f8cd1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Criar textos personalizados: guia para engajar e gerar resultados\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e82a237a80c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"31825a118834\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Criar textos personalizados\"},{\"_key\":\"b416876a0b9f\",\"_type\":\"span\",\"marks\":[],\"text\":\" é um dos principais desafios do marketing atual. Afinal, as empresas hoje disputam a atenção de consumidores mais informados, com pouco tempo e cada vez mais seletivos sobre quais marcas merecem resposta. Em meio a tantos estímulos, mensagens genéricas se perdem, não geram conexão e raramente produzem resultado.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3c1453cc5b08\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0ac71f0f96f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mas quando a comunicação considera contexto, comportamento e momento da jornada, a relação muda. O conteúdo deixa de soar como propaganda e passa a funcionar como diálogo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"899c013fcea9\",\"_type\":\"block\",\"children\":[{\"_key\":\"faa1578ad1db\",\"_type\":\"span\",\"marks\":[],\"text\":\"É por essa razão que investir na criação de mensagens personalizadas ganhou espaço nas estratégias de empresas que buscam mais engajamento, conversão e relevância ao longo do tempo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"102c97981448\",\"_type\":\"block\",\"children\":[{\"_key\":\"567f4c6795fc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mas o que explica essa mudança de foco? Por que criar textos personalizados se tornou tão estratégico para quem precisa gerar impacto real? Continue a leitura e entenda mais sobre esse movimento e veja dicas práticas para implementar no seu negócio.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ef5ff201ce2\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ebb18452774\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f09cfe5e70a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"1db39532dd84\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que são textos personalizados?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9015aae5607d\",\"_type\":\"block\",\"children\":[{\"_key\":\"0fe642f5fe4c\",\"_type\":\"span\",\"marks\":[],\"text\":\"São conteúdos adaptados a partir de dados, comportamentos, preferências e contexto de cada pessoa ou grupo. Em vez de mensagens genéricas, a marca entrega comunicações com linguagem, oferta e timing alinhados à jornada do cliente. Dessa forma, considera o histórico de interações, os canais preferidos e o momento de decisão.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4807cc9a6aea\",\"_type\":\"block\",\"children\":[{\"_key\":\"157654f29c56\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mas essa personalização só se sustenta quando conecta tecnologia com empatia, de acordo com o estudo \"},{\"_key\":\"080ebd681fcc\",\"_type\":\"span\",\"marks\":[\"b5ed483b9666\"],\"text\":\"Atendimento ao Cliente 2025\"},{\"_key\":\"97491604d935\",\"_type\":\"span\",\"marks\":[],\"text\":\", da Hibou Pesquisas e Insights.\"}],\"markDefs\":[{\"_key\":\"b5ed483b9666\",\"_type\":\"link\",\"href\":\"https://lehibou.com.br/wp-content/uploads/2025/09/25HB_ATENDIMENTOAOCLIENTE.pdf\"}],\"style\":\"normal\"},{\"_key\":\"2bbd6b84fa78\",\"_type\":\"block\",\"children\":[{\"_key\":\"f274cb34fdd7\",\"_type\":\"span\",\"marks\":[],\"text\":\"O levantamento mostra que \"},{\"_key\":\"2a79d45b789b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"96% dos consumidores valorizam empresas que escutam o que eles dizem\"},{\"_key\":\"e00459b13333\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"6adf05341766\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"94% esperam explicações precisas para suas perguntas e 93% demandam agilidade na resolução de dúvidas\"},{\"_key\":\"77c797ab0f17\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"65016fadbec5\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f2e3238678b\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"25f1b6c886c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"85c42467355d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Qual a importância da personalização para o relacionamento com o cliente?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2ba325e1ac82\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b2bfd235f94\",\"_type\":\"span\",\"marks\":[],\"text\":\"O envio de mensagens personalizadas fortalece o relacionamento com o cliente porque demonstra atenção, escuta e relevância. Quando o texto faz sentido para quem recebe, a comunicação deixa de ser invasiva e passa a agregar valor, o que tende a tornar a interação mais próxima e significativa.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cc48fe766f69\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffed39b50d01\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esse impacto também aparece nos dados mais recentes. O \"},{\"_key\":\"a1a6a9e110b6\",\"_type\":\"span\",\"marks\":[\"ea202dfe58a8\"],\"text\":\"Customer Trends 2026\"},{\"_key\":\"43966065e7d7\",\"_type\":\"span\",\"marks\":[],\"text\":\" mostra que \"},{\"_key\":\"0c3ef6d257b8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"66% dos consumidores perceberam algum nível de personalização no último ano\"},{\"_key\":\"08eb10f9533f\",\"_type\":\"span\",\"marks\":[],\"text\":\", o que reforça o papel dessa estratégia na criação de experiências mais relevantes e conectadas às expectativas do público.\"}],\"markDefs\":[{\"_key\":\"ea202dfe58a8\",\"_type\":\"link\",\"href\":\"https://materiais.opinionbox.com/consumer-trends\"}],\"style\":\"normal\"},{\"_key\":\"34024df9ca54\",\"_type\":\"block\",\"children\":[{\"_key\":\"315abcc52eef\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"06f4583f8720\",\"_type\":\"block\",\"children\":[{\"_key\":\"be85008ce1fb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Por que criar textos personalizados?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0bcc3184b396\",\"_type\":\"block\",\"children\":[{\"_key\":\"2fbe2c0cf1df\",\"_type\":\"span\",\"marks\":[],\"text\":\"Essa estratégia gera impacto direto nos resultados de marketing e negócios. Entre os principais motivos para investir em mensagens personalizadas, estão:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a7f44ffbfb27\",\"_type\":\"block\",\"children\":[{\"_key\":\"10803d2baa8d\",\"_type\":\"span\",\"marks\":[],\"text\":\"aumento do \"},{\"_key\":\"30746fd292dc\",\"_type\":\"span\",\"marks\":[\"c8b7ea446711\"],\"text\":\"engajamento\"},{\"_key\":\"7eefc5dd0164\",\"_type\":\"span\",\"marks\":[],\"text\":\" e das taxas de conversão;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c8b7ea446711\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"8c3d839a-d1b6-4aa3-9ba8-0c7ccf09b756\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"fa1343007534\",\"_type\":\"block\",\"children\":[{\"_key\":\"a539e27ec319\",\"_type\":\"span\",\"marks\":[],\"text\":\"fortalecimento do relacionamento com o cliente;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a216a2c14c90\",\"_type\":\"block\",\"children\":[{\"_key\":\"be8304b4a8ed\",\"_type\":\"span\",\"marks\":[],\"text\":\"redução de ruídos na comunicação;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b3ed0ae0659b\",\"_type\":\"block\",\"children\":[{\"_key\":\"26bb7976da1e\",\"_type\":\"span\",\"marks\":[],\"text\":\"maior eficiência no uso dos canais;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7af1a8172836\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e23808a6d8e\",\"_type\":\"span\",\"marks\":[],\"text\":\"melhoria da experiência ao longo da jornada.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"30431b33c231\",\"_type\":\"block\",\"children\":[{\"_key\":\"38eb90052f83\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como criar textos personalizados em grande escala?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c89105582a49\",\"_type\":\"block\",\"children\":[{\"_key\":\"43915eecf254\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalizar para atender a um número elevado de consumidores exige método, dados e tecnologia. Não se trata de criar mensagens únicas manualmente, mas de estruturar processos que permitam adaptar conteúdos automaticamente para diferentes públicos. Entre as principais formas de colocar em prática, destacamos:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"348ef697b9cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9dc79c5e2cf\",\"_type\":\"span\",\"marks\":[],\"text\":\"uso inteligente de dados primários;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e566c43b36db\",\"_type\":\"block\",\"children\":[{\"_key\":\"f3ef48bfec02\",\"_type\":\"span\",\"marks\":[],\"text\":\"segmentação baseada em comportamento;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8c2771b9d8ef\",\"_type\":\"block\",\"children\":[{\"_key\":\"19ec57ca8b79\",\"_type\":\"span\",\"marks\":[],\"text\":\"automações orientadas por contexto;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"487fe724186e\",\"_type\":\"block\",\"children\":[{\"_key\":\"409d4008d341\",\"_type\":\"span\",\"marks\":[],\"text\":\"testes contínuos e aprendizado;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0da88aeaf6e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f243db2a587\",\"_type\":\"span\",\"marks\":[],\"text\":\"apoio de inteligência artificial.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6f905391d9f0\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f07fa9e460e\",\"_type\":\"span\",\"marks\":[],\"text\":\"A seguir, entenda cada uma dessas estratégias.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c06a7c48d1b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"77cb7fe578be\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use dados primários como base da personalização\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"adbb7ddf17a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"56890857149c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os dados primários são informações disponíveis a partir das interações com o cliente e incluem comportamento de navegação, histórico de compras, respostas a campanhas e preferências declaradas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a36c63748bd9\",\"_type\":\"block\",\"children\":[{\"_key\":\"d21ba7576707\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao trabalhar com dados confiáveis, a empresa reduz achismos e aumenta a assertividade da comunicação. Afinal, o texto passa a refletir interesses reais, não suposições, o que melhora a experiência do cliente e aumenta as chances de engajamento.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb3d31c91745\",\"_type\":\"block\",\"children\":[{\"_key\":\"406287906877\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4c0288da5fbe\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f90b94823fd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Segmente com base em comportamento, não apenas perfil\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"452765b7b9d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"3cdf2ab1e802\",\"_type\":\"span\",\"marks\":[],\"text\":\"A segmentação comportamental considera o que o cliente faz, não apenas quem ele é. Visitas recorrentes, abandono de carrinho, consumo de conteúdo ou inatividade são ações que indicam momentos específicos da jornada.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fbcb5094ae3c\",\"_type\":\"block\",\"children\":[{\"_key\":\"209652c1cb70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Portanto, criar textos a partir desses sinais permite entregar conteúdos mais oportunos. Em vez de \"},{\"_key\":\"a64cc4b0fdb2\",\"_type\":\"span\",\"marks\":[\"f7aeb94d367e\"],\"text\":\"mensagens em massa\"},{\"_key\":\"ff915a8a2abf\",\"_type\":\"span\",\"marks\":[],\"text\":\", a marca conversa com pessoas em situações semelhantes e usa argumentos alinhados ao contexto de cada grupo.\"}],\"markDefs\":[{\"_key\":\"f7aeb94d367e\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"28fd6892-e911-4818-b060-6a6da071e616\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"2b6ec76e1928\",\"_type\":\"block\",\"children\":[{\"_key\":\"36fb15ea806f\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"879cfcc6a284\",\"_type\":\"block\",\"children\":[{\"_key\":\"f20d807a92d1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automatize a personalização sem perder relevância\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"e72b596c5c52\",\"_type\":\"block\",\"children\":[{\"_key\":\"07d4f750c73e\",\"_type\":\"span\",\"marks\":[],\"text\":\"A automação é uma ferramenta indispensável para a \"},{\"_key\":\"279bbbbf98d1\",\"_type\":\"span\",\"marks\":[\"91a43c9151dd\"],\"text\":\"personalização em escala\"},{\"_key\":\"1b439d58720b\",\"_type\":\"span\",\"marks\":[],\"text\":\", sem comprometer a qualidade. Com fluxos definidos, é possível entregar textos com gatilhos, frequência e em canais adequados.\"}],\"markDefs\":[{\"_key\":\"91a43c9151dd\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"bac43782-058b-4b96-aa58-53378b39675a\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"5473449a2fc8\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a28394070f4\",\"_type\":\"span\",\"marks\":[],\"text\":\"O segredo está em combinar automação com inteligência, já que as mensagens automáticas precisam responder a comportamentos reais e se adaptar conforme novas interações acontecem, para manter a comunicação relevante ao longo do tempo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3c76ea5162c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd5b1ab5d11e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Teste continuamente para aprender com o público\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"7ba6daa67928\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b4142ece47c\",\"_type\":\"span\",\"marks\":[\"30e37b33f124\"],\"text\":\"Testes A/B\"},{\"_key\":\"d537d95ece6d\",\"_type\":\"span\",\"marks\":[],\"text\":\" ajudam a entender quais abordagens funcionam melhor. Uma dica é testar títulos, CTAs, tons de voz e diferentes formatos para identificar padrões de resposta.\"}],\"markDefs\":[{\"_key\":\"30e37b33f124\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"9e4ce431-21ea-4102-8f8b-e28d6789ea1e\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"3fd1a6b6567d\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9fcea561ca7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao usar os textos personalizados de forma contínua, a marca aprende com o próprio público e refina sua estratégia. Logo, esse processo transforma dados em insights práticos e melhora os resultados ao longo do tempo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e13527c795b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"db592a3829cf\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7255f6f71c32\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b05b2dbedc2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use inteligência artificial para ganhar escala e precisão\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"bb688ddd774e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a027926cba62\",\"_type\":\"span\",\"marks\":[],\"text\":\"A \"},{\"_key\":\"ab8c465d9e5c\",\"_type\":\"span\",\"marks\":[\"fa307a3cdce5\"],\"text\":\"inteligência artificial\"},{\"_key\":\"84f1d26b0566\",\"_type\":\"span\",\"marks\":[],\"text\":\" acelera a personalização, pois permite analisar grandes volumes de dados e identificar padrões invisíveis ao olhar humano. Com a ferramenta, é possível ajustar conteúdo, canal, horário e frequência de forma dinâmica.\"}],\"markDefs\":[{\"_key\":\"fa307a3cdce5\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"fefb0dae-1ca4-483a-841c-999131bb138d\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e4cdd8889bb8\",\"_type\":\"block\",\"children\":[{\"_key\":\"28301c402e4e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esse apoio tecnológico ajuda a criar textos em grande escala sem perder a relevância individual, com uma comunicação adaptada à evolução do comportamento do cliente.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a7e498ecd7aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7126e6441df\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além de saber como criar textos personalizados em grande escala, é importante entender como adaptar as mensagens para cada canal. Confira!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3888f97945d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"fefaab05c75e\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bbbb2ce293d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"14c47bb8ea8d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como criar textos personalizados de acordo com o canal?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7d08c82d3b18\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3c5db51cb7c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cada \"},{\"_key\":\"454b638852d8\",\"_type\":\"span\",\"marks\":[\"705b24caa093\"],\"text\":\"canal\"},{\"_key\":\"1b3460b92312\",\"_type\":\"span\",\"marks\":[],\"text\":\" exige linguagem, formato e abordagem específicos. Ou seja, criar uma mensagem personalizada passa por entender como o público se comporta em cada ponto de contato, para então adaptar seu conteúdo ao contexto de uso, seja via e-mail, notificações push, SMS, WhatsApp ou mensagens in-app, por exemplo.\"}],\"markDefs\":[{\"_key\":\"705b24caa093\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"fec3a60b-6dc2-44f6-b3ff-bd24c537ac52\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"158ec1c860a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4ff32cdfe00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Veja como adaptar os textos em cada formato.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"43c35bad64b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"89e2f1855d0a\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4eda688051b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc8b9d2a890d\",\"_type\":\"span\",\"marks\":[],\"text\":\"E-mail\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"a54910fd64f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"1def409feef5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Um e-mail personalizado começa pelo assunto e se estende ao conteúdo. Dessa forma, use dados para adaptar ofertas, recomendações e mensagens conforme o histórico do contato. O texto deve ser preciso, direto e relevante.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ea20061ae1e\",\"_type\":\"block\",\"children\":[{\"_key\":\"52d254ecc44a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além disso, respeite o momento da jornada. Um lead em consideração precisa de informações diferentes de um cliente recorrente. Quando o e-mail conversa com o contexto certo, as taxas de abertura e conversão aumentam.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a4478d853583\",\"_type\":\"block\",\"children\":[{\"_key\":\"49ad7d606657\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leia também: \"},{\"_key\":\"cafff0998f27\",\"_type\":\"span\",\"marks\":[\"strong\",\"3ae5a0ed5ac3\"],\"text\":\"Além da caixa de entrada: o novo manual para engajar a Geração Z\"}],\"markDefs\":[{\"_key\":\"3ae5a0ed5ac3\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"f0df6a6b-cd9f-4b3a-8aba-8fa4026856c3\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"b9a464960e06\",\"_type\":\"block\",\"children\":[{\"_key\":\"df26ceb8152c\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a2a554497615\",\"_type\":\"block\",\"children\":[{\"_key\":\"d07fc8e74f62\",\"_type\":\"span\",\"marks\":[],\"text\":\"Notificações push\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"201059c098d8\",\"_type\":\"block\",\"children\":[{\"_key\":\"afca98184d28\",\"_type\":\"span\",\"marks\":[],\"text\":\"As \"},{\"_key\":\"cff2ccfa8eb1\",\"_type\":\"span\",\"marks\":[\"0dd2796c4704\"],\"text\":\"notificações pus\"},{\"_key\":\"45ea187a2f66\",\"_type\":\"span\",\"marks\":[],\"text\":\"h funcionam melhor quando entregam valor imediato e respeitam o timing, pois representam um tipo de contato que exige objetividade. Portanto, personalize com base em ações recentes do usuário, como navegação ou abandono de jornada.\"}],\"markDefs\":[{\"_key\":\"0dd2796c4704\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"e796f998-7092-4ee4-8ac3-c7bff0de7cba\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"c098a9404821\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff337e3bc683\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além disso, evite mensagens genéricas, pois um push personalizado chama o usuário de volta no momento certo e reforça a utilidade do aplicativo, sem parecer invasivo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"069859d8dc34\",\"_type\":\"block\",\"children\":[{\"_key\":\"4def8f4f574e\",\"_type\":\"span\",\"marks\":[],\"text\":\"SMS e WhatsApp\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"d40a2d1b4960\",\"_type\":\"block\",\"children\":[{\"_key\":\"018a9ce78d79\",\"_type\":\"span\",\"marks\":[],\"text\":\"SMS e WhatsApp pedem uma linguagem direta e respeitosa. No caso do SMS, o limite de caracteres, que varia entre 70 e 160, exige mensagens objetivas, o que torna a personalização ainda mais estratégica. Em ambos os canais, é essencial considerar permissão, contexto e frequência.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3b26a401fcae\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a6989a40e77\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use-os para comunicações relevantes, como lembretes, alertas ou ofertas alinhadas ao comportamento. Afinal, quando bem aplicada, a personalização aumenta a confiança e a taxa de resposta.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d698424c2d41\",\"_type\":\"block\",\"children\":[{\"_key\":\"04d6c4980306\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8bd4d769b460\",\"_type\":\"block\",\"children\":[{\"_key\":\"cad1ca580744\",\"_type\":\"span\",\"marks\":[],\"text\":\"Textos personalizados para mensagens in-app\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"defb01163f02\",\"_type\":\"block\",\"children\":[{\"_key\":\"13df051172b5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Enquanto navega pelo app, o usuário gera sinais valiosos sobre intenção e interesse. Nesse contexto, o envio de mensagens permite reagir em tempo real a esses comportamentos, com orientações, incentivos ou informações úteis no momento certo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"09a3f9ddb192\",\"_type\":\"block\",\"children\":[{\"_key\":\"dff07ff1eaeb\",\"_type\":\"span\",\"marks\":[],\"text\":\"A personalização deve considerar as ações que o consumidor realizou, tempo de uso e funcionalidades, para ajudá-lo a avançar na jornada sem interromper a experiência.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9c0ee6ea88a1\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b7cdb52f50e\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4590a6271acb\",\"_type\":\"block\",\"children\":[{\"_key\":\"32640cba7de6\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que é o Braze AI Decisioning Studio™ e como auxilia na criação de textos personalizados?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"991304bb93cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"f09c12240f92\",\"_type\":\"span\",\"marks\":[],\"text\":\"A solução baseada em IA da Braze apoia profissionais de marketing em diferentes contextos:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"285ed18b63b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd94ab258a59\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"decisões individualizadas em grande escala:\"},{\"_key\":\"3c913dc98485\",\"_type\":\"span\",\"marks\":[],\"text\":\" utiliza dados primários robustos para definir a melhor ação para cada cliente;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"79f4a9f1a289\",\"_type\":\"block\",\"children\":[{\"_key\":\"612792f76ae1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"personalização multidimensional:\"},{\"_key\":\"da1c3b61a4c7\",\"_type\":\"span\",\"marks\":[],\"text\":\" ajusta, de forma simultânea, canal, mensagem, criativo, oferta, horário e frequência;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77d4185c9226\",\"_type\":\"block\",\"children\":[{\"_key\":\"1fe7fbcf484b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"aprendizado contínuo: \"},{\"_key\":\"0872604de398\",\"_type\":\"span\",\"marks\":[],\"text\":\"agentes de IA testam variações, aprendem com os resultados e se adaptam em tempo real;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46b802a259f4\",\"_type\":\"block\",\"children\":[{\"_key\":\"83346d0e0da3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"otimização de KPIs:\"},{\"_key\":\"dbe48e156aaa\",\"_type\":\"span\",\"marks\":[],\"text\":\" prioriza métricas e não apenas cliques.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c13214775dcc\",\"_type\":\"block\",\"children\":[{\"_key\":\"5bcf510860b8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Criar textos personalizados em escala exige dados, estratégia e inteligência. Com o Braze AI Decisioning Studio™, sua equipe pode automatizar decisões, otimizar mensagens e entregar experiências relevantes em todos os canais.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"42b63079abee\",\"_type\":\"block\",\"children\":[{\"_key\":\"35f4b8f465f7\",\"_type\":\"span\",\"marks\":[\"271e6ddb79b5\"],\"text\":\"Fale com os vendedore\"},{\"_key\":\"e7c78b1c564c\",\"_type\":\"span\",\"marks\":[],\"text\":\"s e descubra como levar a personalização do seu marketing a um novo nível, com impacto direto em engajamento, retenção e resultados de negócios.\"}],\"markDefs\":[{\"_key\":\"271e6ddb79b5\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"faa35c4b-5d1c-447c-bd6e-9285b9cc4c15\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"32f604c3ee91\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b0324711ce3\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"imported-craft-486\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Customer Engagement\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Engagement client\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Engajamento do cliente\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"カスタマーエンゲージメント\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"고객 참여\"}],\"slug\":{\"current\":\"customer-engagement\"}}],\"useCases\":null},\"faqs\":{\"heading\":\"Frequently Asked Questions\"},\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Mãos de desenho animado em 3D fazendo sinal de positivo, uma delas segurando um megafone, cercadas por ícones de comunicação flutuantes.\",\"asset\":{\"_ref\":\"image-e9686a34da59d379bc666ab15837bbf435fb1ce6-1200x675-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},\"hasFAQs\":false,\"hideFromListing\":false,\"language\":\"pt-br\",\"publicationDates\":{\"publishedAt\":\"2026-03-06T20:24:00.000Z\"},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"pageDescription\":\"Descubra como criar textos personalizados em escala, adaptar mensagens em diferentes canais e aprenda a gerar mais engajamento e conversões.\",\"pageTitle\":\"Criar textos personalizados: guia com estratégias por canal\",\"slug\":{\"_type\":\"slug\",\"current\":\"criar-textos-personalizados\"}},\"showTableOfContents\":true,\"title\":\"Criar textos personalizados: guia para engajar e gerar resultados\",\"tocHeadingDepth\":2},{\"_createdAt\":\"2026-02-12T18:17:55Z\",\"_id\":\"a9e6768c-9396-4a81-b554-98fcf4e9088a\",\"_rev\":\"rhTuftZOP0AkrvDho3xOR4\",\"_system\":{\"base\":{\"id\":\"drafts.a9e6768c-9396-4a81-b554-98fcf4e9088a\",\"rev\":\"7c88c89c-777f-49aa-8f77-1e6695fb8c80\"}},\"_type\":\"blogPost\",\"_updatedAt\":\"2026-02-24T18:56:09Z\",\"author\":[{\"_id\":\"e8005de1-ed47-4a55-b635-23e7e8fa294c\",\"bio\":[{\"_key\":\"ee3660e69b0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6048215604c\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_id\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"icon\":null,\"logoType\":null,\"name\":\"Braze\",\"url\":\"https://braze.com\"},\"facebookUrl\":null,\"firstName\":\"Equipe\",\"githubUrl\":null,\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"instagramUrl\":null,\"lastName\":\"Braze\",\"linkedinUrl\":null,\"xUrl\":null}],\"body\":[{\"_key\":\"7612448aa396\",\"_type\":\"block\",\"children\":[{\"_key\":\"05e1a49fff3d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketing digital para WhatsApp: um guia completo para fazer\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"633105e02ff1\",\"_type\":\"block\",\"children\":[{\"_key\":\"b04d1e6ad734\",\"_type\":\"span\",\"marks\":[],\"text\":\"Implementar ações de \"},{\"_key\":\"b793266812ab\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"marketing digital para WhatsApp\"},{\"_key\":\"4485eaf840aa\",\"_type\":\"span\",\"marks\":[],\"text\":\" é uma prática relevante para empresas que desejam impulsionar seu alcance. Afinal, o aplicativo de mensagens móveis já é considerado o mais utilizado do mundo dentro de sua categoria e soma cerca de \"},{\"_key\":\"7cde4adaca1f\",\"_type\":\"span\",\"marks\":[\"931a55c85245\"],\"text\":\"3 bilhões de usuários\"},{\"_key\":\"ad37dfeb7397\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"931a55c85245\",\"_type\":\"link\",\"href\":\"https://www.whatsapp.com/about\"}],\"style\":\"normal\"},{\"_key\":\"0c5ec7afa65e\",\"_type\":\"block\",\"children\":[{\"_key\":\"04a4bcf1917a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para as marcas, a ferramenta se tornou um canal de impacto, que serve para\"},{\"_key\":\"b68908f7781c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" construir relacionamentos de longo prazo, fortalecer o engajamento e impulsionar as conversões\"},{\"_key\":\"0eedddcc4106\",\"_type\":\"span\",\"marks\":[],\"text\":\". E os dados comprovam essa tendência: no Brasil, 82% das pessoas afirmaram já ter interagido com empresas por este meio. Aproximadamente 60% compraram produtos ou serviços. As estatísticas são de um levantamento da \"},{\"_key\":\"f8cda82007f9\",\"_type\":\"span\",\"marks\":[\"522fc8eb6ff8\"],\"text\":\"Opinion Box\"},{\"_key\":\"45455f4975bd\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"522fc8eb6ff8\",\"_type\":\"link\",\"href\":\"https://materiais.opinionbox.com/pesquisa-whatsapp-no-brasil\"}],\"style\":\"normal\"},{\"_key\":\"35eb8b00e6b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2d8a4048222\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além da abrangência mundial, também é possível citar as altas taxas de leitura e a possibilidade de envio de mensagens interativas como os principais benefícios do marketing digital para WhatsApp.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f6cbd7381127\",\"_type\":\"block\",\"children\":[{\"_key\":\"61f4d6e8fcb4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Se a sua empresa considera aliar a ferramenta às outras formas de contato com o consumidor, como e-mail, push e mídias sociais, este artigo é para você! Fique conosco até o fim e aprenda a estabelecer conversas poderosas e atrativas com o público para fazer seu negócio avançar!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"208422e55b86\",\"_type\":\"block\",\"children\":[{\"_key\":\"182d18d4c2b9\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"751ad7bbcd85\",\"_type\":\"block\",\"children\":[{\"_key\":\"c3080a197b24\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que é marketing digital para o WhatsApp?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d048881ef0a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"0cd0889ad97e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Consiste em se conectar com os clientes por meio de um espaço digital no qual eles já estão presentes e usam diariamente na vida pessoal. É uma \"},{\"_key\":\"b7af15377e3b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"forma de promover a marca, alcançar um público massivo e construir relacionamentos\"},{\"_key\":\"ba4211764b26\",\"_type\":\"span\",\"marks\":[],\"text\":\" reais a partir de diálogos bidirecionais autênticos.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77c428260160\",\"_type\":\"block\",\"children\":[{\"_key\":\"2db8430a34ac\",\"_type\":\"span\",\"marks\":[],\"text\":\"O aplicativo viabiliza experiências personalizadas e interativas para os compradores. Os botões de resposta rápida, por exemplo, facilitam o retorno do cliente com apenas um toque. Já as chamadas à ação servem para garantir conduzir os usuários de volta para o aplicativo ou site da empresa e garantir que eles realizem ações de alto valor, como o preenchimento de dados pessoais.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"261285e73364\",\"_type\":\"block\",\"children\":[{\"_key\":\"f4e177eb49ca\",\"_type\":\"span\",\"marks\":[],\"text\":\"Confira as ações que a organização pode propor dentro da conversa do WhatsApp:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c4fd57087e71\",\"_type\":\"block\",\"children\":[{\"_key\":\"9320410e4b31\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"WhatsApp Flows\"},{\"_key\":\"de7302137591\",\"_type\":\"span\",\"marks\":[],\"text\":\", por meio do qual é possível conduzir pesquisas, recomendar produtos, ajudar os clientes a reservar serviços, capturar leads e muito mais;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f6730e8e5e7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d015837f748\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"WhatsApp Commerce, para mostrar produtos e serviços\"},{\"_key\":\"4665153900c1\",\"_type\":\"span\",\"marks\":[],\"text\":\" por meio do catálogo da Meta;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"094ac84a1d13\",\"_type\":\"block\",\"children\":[{\"_key\":\"324d95ebe7b8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"mensagens em carrossel\"},{\"_key\":\"67ab0899cff9\",\"_type\":\"span\",\"marks\":[],\"text\":\", que maximizam o espaço da comunicação, com a possibilidade de incluir imagens e botões;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4d677dabb533\",\"_type\":\"block\",\"children\":[{\"_key\":\"204f22f6e56f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"mensagens de oferta por tempo limitado \"},{\"_key\":\"d9ca97054ca7\",\"_type\":\"span\",\"marks\":[],\"text\":\"para despertar senso de urgência.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"21876c90db0b\",\"_type\":\"block\",\"children\":[{\"_key\":\"058748126186\",\"_type\":\"span\",\"marks\":[],\"text\":\"Assim, o objetivo é que a experiência seja fluida e relevante, independentemente da área de atuação da empresa.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1bba75c8efc4\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf30cdcd24ab\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ef53a5a489f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"1137e2ef1585\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais os segmentos que mais usam marketing digital para WhatsApp?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f63d2dbc65d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd44bf962b82\",\"_type\":\"span\",\"marks\":[],\"text\":\"O aplicativo é altamente eficaz para que marcas de todos os setores se conectem com seus clientes. Mas alguns segmentos têm um potencial ainda mais forte, como:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4676eb704641\",\"_type\":\"block\",\"children\":[{\"_key\":\"0e8abcf02e42\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"varejo e comércio eletrônico;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c2094a3b1565\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c13ede1dba3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"serviços financeiros;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b0d030530c87\",\"_type\":\"block\",\"children\":[{\"_key\":\"3e46317b640b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"viagens e hotelaria;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb5945fb3a53\",\"_type\":\"block\",\"children\":[{\"_key\":\"65db8cc9ca6f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"mídia e entretenimento;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5bd600fb6597\",\"_type\":\"block\",\"children\":[{\"_key\":\"7afc92985c03\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"restaurantes e serviços sob demanda;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6644d7e10909\",\"_type\":\"block\",\"children\":[{\"_key\":\"1ee4ba05a2f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"saúde e bem-estar.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"baf924005398\",\"_type\":\"block\",\"children\":[{\"_key\":\"e1849fa4e3d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Agora que você já entende o que é o marketing digital para WhatsApp, vale checar o ramo de atuação do seu negócio e aprender a explorar as possibilidades do canal.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d2f822455177\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6e9c2584d74\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a8b019973367\",\"_type\":\"block\",\"children\":[{\"_key\":\"60a1cb712ba5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Varejo e comércio eletrônico\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"6b12e00c69e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"29dd5a5704d7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Envie promoções personalizadas, mensagens de carrinho abandonado e descontos exclusivos. Crie experiências de compra no próprio chat com o WhatsApp Commerce.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"740731733353\",\"_type\":\"block\",\"children\":[{\"_key\":\"0fb00222a38a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Serviços financeiros\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"dcc9883a27c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"0cdfdf80d68a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Forneça alertas de transações em tempo real, notificações de fraude e atualizações importantes da conta. Essas são iniciativas interessantes de marketing digital para o WhatsApp que funcionam bem para os clientes do setor.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5e79c777acc5\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a3a77f23609\",\"_type\":\"span\",\"marks\":[],\"text\":\"Viagens e hotelaria\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"1b4673f7125d\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8cbf6d3197b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Envie confirmações de reservas, atualizações de voos e ofertas personalizadas. Use o WhatsApp Flows para ajudar os clientes a registrar pedidos, datas de viagem e hospedagens.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f2884b47de41\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9512e1df97b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mídia e entretenimento\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"e3eba4a95014\",\"_type\":\"block\",\"children\":[{\"_key\":\"1df8c4aeef23\",\"_type\":\"span\",\"marks\":[],\"text\":\"Compartilhe recomendações de conteúdo personalizadas, lembretes de eventos e alertas de renovação de assinaturas. Use mensagens de lista interativas para perguntar aos clientes sobre suas preferências para personalização futura.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"734cbdad23b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"97706853c774\",\"_type\":\"span\",\"marks\":[],\"text\":\"Restaurantes e serviços sob demanda\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"3baa0f70ae98\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f720a25eecd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Aposte em estratégias de marketing digital para WhatsApp focadas na automatização dos pedidos, rastreamento de entregas e recompensas de fidelidade.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dc9e6f3ee12c\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ee1c6818a31\",\"_type\":\"span\",\"marks\":[],\"text\":\"Saúde e bem-estar\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"93f516057aa4\",\"_type\":\"block\",\"children\":[{\"_key\":\"deb5bc68756e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ofereça lembretes de consultas, notificações de resultados de exames e suporte de telessaúde.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e32fbf98992b\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb9a10e3c609\",\"_type\":\"span\",\"marks\":[],\"text\":\"Por fim, cabe pontuar que empresas de mídia e entretenimento, serviços financeiros ou viagens e hospitalidade percebem impactos reais em seus resultados. As estatísticas demonstram que o uso do WhatsApp \"},{\"_key\":\"a19795bac36b\",\"_type\":\"span\",\"marks\":[\"9e5e43d46927\"],\"text\":\"aumenta as taxas de retenção\"},{\"_key\":\"bf21e5ffa677\",\"_type\":\"span\",\"marks\":[],\"text\":\" em seis meses em 42% e amplia o tempo de vida útil do consumidor em 70% em comparação aos demais meios.\"}],\"markDefs\":[{\"_key\":\"9e5e43d46927\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"0e52287f-eb3c-4116-908c-805641fa34f3\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"157c362c1a64\",\"_type\":\"block\",\"children\":[{\"_key\":\"96c30e234ede\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ficou claro que a ferramenta disponibiliza múltiplas formas para que organizações de qualquer área lucrem mais? Então, continue em frente para descobrir como você também pode crescer por este canal.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"124c29240912\",\"_type\":\"richImage\",\"alt\":\"Estratégias de marketing digital para WhatsApp impulsionam métricas como retenção, sessões e vida útil do consumidor\",\"asset\":{\"_ref\":\"image-598d4df95955a3cb9022d150d40ae499e5bacc03-1920x968-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"5c5d5f72fe99\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c9b4f0ec7bf\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5466551c5237\",\"_type\":\"block\",\"children\":[{\"_key\":\"20943f3621ee\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como fazer marketing digital para o WhatsApp?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2561de2211d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"078d7bffd0f9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Por meio de funcionalidades como as mídias interativas, botões de resposta rápida e chamadas à ação dinâmicas\"},{\"_key\":\"f3bd8274d098\",\"_type\":\"span\",\"marks\":[],\"text\":\". Além disso, o WhatsApp Commerce e o WhatsApp Flows criam experiências atrativas e integradas, que permitem aos clientes fazer compras e outras tarefas sem sair da plataforma e interromper a conversa.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ffacb1541638\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac2bcaa10d41\",\"_type\":\"span\",\"marks\":[],\"text\":\"O aplicativo se destaca como um canal de marketing porque, embora seja mais conhecido como um aplicativo de mensagens ponta a ponta, é capaz de muitas outras atividades. É um\"},{\"_key\":\"18894450cfd5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" meio poderoso que ajuda as marcas a se aproximarem de seus clientes\"},{\"_key\":\"20d2f4e43a4b\",\"_type\":\"span\",\"marks\":[],\"text\":\" de uma forma mais envolvente e exclusiva.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"efc3f978e0a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a9bc3ca016a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para as organizações de comércio eletrônico, por exemplo, que estão entre os segmentos que mais usam marketing digital para WhatsApp, a apresentação dos produtos ou serviços fica muito mais atraente visualmente. Também é possível responder às perguntas frequentes instantaneamente, cumprimentar novos clientes e enviar atualizações importantes mesmo quando estiver offline.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77b3e82e1433\",\"_type\":\"block\",\"children\":[{\"_key\":\"c60c76d5bc55\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esses são somente alguns exemplos de marketing digital para WhatsApp, que podem se estender a vários outros setores, como citamos anteriormente. Com sua capacidade de facilitar interações significativas em tempo real, a plataforma é uma importante \"},{\"_key\":\"93a8d75deb6a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"aliada das empresas na construção de relacionamentos mais fortes\"},{\"_key\":\"b4f0d194ffb8\",\"_type\":\"span\",\"marks\":[],\"text\":\" e engajados com os clientes ao longo do tempo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8226452cd4e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a1b2caff0ba\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6cdf8cf4951f\",\"_type\":\"block\",\"children\":[{\"_key\":\"3e9ca42a0637\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como começar com marketing digital para o WhatsApp em 5 passos?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2a45c789d2d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2bd8c891329\",\"_type\":\"span\",\"marks\":[],\"text\":\"Campanhas promocionais simples são o ponto de partida para quem ainda está aprendendo como fazer marketing digital para o WhatsApp. Siga as etapas abaixo:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"deb27963e10b\",\"_type\":\"block\",\"children\":[{\"_key\":\"47f9abb5b36a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Crie sua conta comercial no WhatsApp;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"157f7fb4fbcd\",\"_type\":\"block\",\"children\":[{\"_key\":\"62d3089ec9d7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Obtenha a adesão dos clientes;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"54403d43917e\",\"_type\":\"block\",\"children\":[{\"_key\":\"fdce8477ff3a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Segmente seu público;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1c984750b637\",\"_type\":\"block\",\"children\":[{\"_key\":\"87f918406518\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Configure mensagens automatizadas e personalizadas;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e09cac2a692a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a48b9176ab11\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Avalie o desempenho da estratégia e otimize.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"06b86165ca81\",\"_type\":\"block\",\"children\":[{\"_key\":\"3264d6ec9519\",\"_type\":\"span\",\"marks\":[],\"text\":\"Veja abaixo as principais orientações para não errar nesse passo a passo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f77d51862874\",\"_type\":\"block\",\"children\":[{\"_key\":\"28059731cb77\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Crie sua conta comercial no WhatsApp\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"b80f71aff2eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"acda6525e26f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Escolha uma ferramenta que ofereça um fluxo de inscrição integrado e conveniente, como a \"},{\"_key\":\"65bf0b2eb68e\",\"_type\":\"span\",\"marks\":[\"e4e581952104\"],\"text\":\"Braze\"},{\"_key\":\"01d02b7c5bde\",\"_type\":\"span\",\"marks\":[],\"text\":\". Crie seu perfil, conclua a verificação da empresa e torne-se uma conta comercial oficial pelo aplicativo.\"}],\"markDefs\":[{\"_key\":\"e4e581952104\",\"_type\":\"link\",\"href\":\"https://www.braze.com/pt-br\"}],\"style\":\"normal\"},{\"_key\":\"580dd1dc1b89\",\"_type\":\"block\",\"children\":[{\"_key\":\"5da4f7348c1b\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Obtenha a adesão dos clientes\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"2749844ad4b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"add06fa66da6\",\"_type\":\"span\",\"marks\":[],\"text\":\"O WhatsApp exige consentimento explícito antes de enviar mensagens de marketing. Portanto, é importante promover o perfil da marca e coletar adesões por meio de seu site, \"},{\"_key\":\"eea7a13723b0\",\"_type\":\"span\",\"marks\":[\"a915e3408116\"],\"text\":\"página de destino\"},{\"_key\":\"56e8bfdac117\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"5504b86c59aa\",\"_type\":\"span\",\"marks\":[\"bad22f3136a9\"],\"text\":\"formulário de captura de número de telefone\"},{\"_key\":\"9a3617c8c08c\",\"_type\":\"span\",\"marks\":[],\"text\":\" ou links de mídia social.\"}],\"markDefs\":[{\"_key\":\"a915e3408116\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/pt-br/user_guide/engagement_tools/landing_pages\"},{\"_key\":\"bad22f3136a9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/pt-br/user_guide/message_building_by_channel/in-app_messages/traditional/customize/email_capture_form\"}],\"style\":\"normal\"},{\"_key\":\"0007c4cf92f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"aed49be23ff3\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Segmente seu público\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"003694ae3f58\",\"_type\":\"block\",\"children\":[{\"_key\":\"94691bbb3539\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use o histórico de compras, os níveis de engajamento, os dados demográficos e outras informações primárias dos clientes para segmentar os usuários. Exemplo: envie ofertas exclusivas para consumidores recorrentes e mensagens de boas-vindas aos novos usuários.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"075c3f69cc99\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5f7c9dc0f71\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Configure mensagens automatizadas e personalizadas\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"09f9d75eb632\",\"_type\":\"block\",\"children\":[{\"_key\":\"c878ea3bf360\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use respostas rápidas e chamadas à ação para criar mensagens interativas e otimizar a comunicação. Exemplo: se um cliente abandonar o carrinho, acione um lembrete automatizado com um desconto e um link que o leve de volta à página específica do produto.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d37d3f38e449\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf32a9302f41\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Avalie o desempenho e otimize\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"643f957c5721\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee69b74afab4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Acompanhe métricas importantes, como taxas de leitura, taxas de cliques e conversões. \"},{\"_key\":\"91622e224bfb\",\"_type\":\"span\",\"marks\":[\"1e9204e5cc7d\",\"strong\"],\"text\":\"Faça testes A/B\"},{\"_key\":\"2cf13c4094f1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" com o tempo de envio das mensagens, formatos e posicionamento das CTAs\"},{\"_key\":\"d0c86001dba1\",\"_type\":\"span\",\"marks\":[],\"text\":\" para melhorar o engajamento.\"}],\"markDefs\":[{\"_key\":\"1e9204e5cc7d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/pt-br/user_guide/engagement_tools/campaigns/testing_and_more\"}],\"style\":\"normal\"},{\"_key\":\"1575637080ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee05b6bcd574\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quer aprender por meio de exemplos de empresas reais? Assista ao \"},{\"_key\":\"11a199167efb\",\"_type\":\"span\",\"marks\":[\"a57440827b1b\"],\"text\":\"podcast da Braze\"},{\"_key\":\"b24b3fa4dac2\",\"_type\":\"span\",\"marks\":[],\"text\":\" em parceria com o Mundo do Marketing e veja como grandes marcas entregam experiências únicas para milhões de clientes com foco na personalização em tempo real!\"}],\"markDefs\":[{\"_key\":\"a57440827b1b\",\"_type\":\"link\",\"href\":\"https://www.youtube.com/watch?v=YPdOg144Qvw\u0026list=PL0sQjr2_4ndtkFBnvMkJCd1E4BAGshrh-\u0026index=6\"}],\"style\":\"normal\"},{\"_key\":\"16fc6501611f\",\"_type\":\"block\",\"children\":[{\"_key\":\"1929638a6845\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são os principais benefícios do marketing digital para WhatsApp?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"44829552dbf3\",\"_type\":\"block\",\"children\":[{\"_key\":\"492270e210e9\",\"_type\":\"span\",\"marks\":[],\"text\":\"O aplicativo agrega vários diferenciais à estratégia de relacionamento digital com o consumidor, mas vamos listar 5 principais:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c84605199ab8\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4eabaebf4a4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Conectar-se com os clientes onde eles estão;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"de09942d9980\",\"_type\":\"block\",\"children\":[{\"_key\":\"5abc330ac71a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Criar conversas significativas;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d23975d482b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"23cbc4abfcd2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Expandir globalmente os esforços de marketing;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4a70fb427652\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5550b581f5d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Impulsionar conversões e aumentar o tempo de vida útil dos clientes;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e7860887e8fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"548322c02a01\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Otimizar o orçamento de marketing.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3789959d8553\",\"_type\":\"block\",\"children\":[{\"_key\":\"f499e56a8f57\",\"_type\":\"span\",\"marks\":[],\"text\":\"Entenda melhor por que a plataforma é uma parte essencial da estratégia do seu negócio.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6df57d9f5dc6\",\"_type\":\"block\",\"children\":[{\"_key\":\"6161afe84d13\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Conectar-se com os clientes onde eles estão\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"edaa643c6ab8\",\"_type\":\"block\",\"children\":[{\"_key\":\"350fea26faa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Um dos maiores desafios para os profissionais de marketing é conquistar e manter o engajamento dos clientes. A melhor maneira de fazer isso? Encontre-os onde eles já passam a maioria do tempo. No Brasil, já são \"},{\"_key\":\"d05b98af7185\",\"_type\":\"span\",\"marks\":[\"ac71af64c1f6\"],\"text\":\"147 milhões de usuários\"},{\"_key\":\"b3e17eaeff16\",\"_type\":\"span\",\"marks\":[],\"text\":\" do WhatsApp e cerca de\"},{\"_key\":\"5b6a3e968809\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" \"},{\"_key\":\"bcdf7e4e0a07\",\"_type\":\"span\",\"marks\":[\"ff83967833d0\"],\"text\":\"61% checam o aplicativo mais de uma vez por dia\"},{\"_key\":\"3c213c7eca0c\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"ac71af64c1f6\",\"_type\":\"link\",\"href\":\"https://blog.opinionbox.com/pesquisa-whatsapp-no-brasil/\"},{\"_key\":\"ff83967833d0\",\"_type\":\"link\",\"href\":\"https://materiais.opinionbox.com/pesquisa-whatsapp-no-brasil\"}],\"style\":\"normal\"},{\"_key\":\"865bda8144cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"7cd1aa3d037b\",\"_type\":\"span\",\"marks\":[],\"text\":\"E este movimento ocorre de forma global: já são 3 bilhões de pessoas ativas na plataforma que interagem diariamente com as empresas, seja para esclarecer dúvidas, navegar por perfis comerciais ou solicitar ajuda. Portanto, a chance é grande de que seus clientes também estejam presentes neste ambiente.Por que não facilitar a proximidade deles com a sua marca?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ce977734fb71\",\"_type\":\"block\",\"children\":[{\"_key\":\"4cc1ee409135\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"28787901915d\",\"_type\":\"block\",\"children\":[{\"_key\":\"776ecbcc6aa4\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Criar conversas significativas\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"5c22ff7cd267\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7c2ad27a3b4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Um bom marketing não se resume a enviar mensagens, mas é sobre iniciar diálogos. \"},{\"_key\":\"9dad9a94935f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"O WhatsApp foi criado para a comunicação bidirecional\"},{\"_key\":\"ae2ca1a6c28c\",\"_type\":\"span\",\"marks\":[],\"text\":\", o que o torna perfeito para empresas que desejam envolver o público de uma forma mais interativa e humanizada.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ccdf90613ade\",\"_type\":\"block\",\"children\":[{\"_key\":\"98dfc8bf2b55\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao contrário dos canais de marketing tradicionais, como SMS ou e-mail, o WhatsApp permite conversas dinâmicas em tempo real. Esta possibilidade contribui para que as organizações conheçam melhor seus consumidores, respondam perguntas instantaneamente e criem experiências personalizadas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1fd8196a59d7\",\"_type\":\"block\",\"children\":[{\"_key\":\"58c448b2edc8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Seja para coletar feedback, recomendar produtos ou fornecer suporte personalizado, o marketing digital para WhatsApp \"},{\"_key\":\"f5777bedf7ff\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"ajuda a construir relações mais sólidas e autênticas com seu público\"},{\"_key\":\"12a8824c5f36\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0d4b1c714d6e\",\"_type\":\"block\",\"children\":[{\"_key\":\"0709ca421cfd\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"522672f821e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"eed7bb6fd0c9\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Expandir globalmente os esforços de marketing\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"9aa39350a792\",\"_type\":\"block\",\"children\":[{\"_key\":\"63f0b144df3e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para marcas globais, escolher os canais de comunicação certos pode ser complicado. Algumas plataformas funcionam melhor em determinadas regiões do que em outras, o que dificulta o alcance de públicos em todo o mundo. \"},{\"_key\":\"ae996fb9badf\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mas o WhatsApp é diferente: é uma das poucas plataformas com alcance mundial massivo\"},{\"_key\":\"1772611792a1\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8457be3d3aa5\",\"_type\":\"block\",\"children\":[{\"_key\":\"888beedfc020\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com uma \"},{\"_key\":\"bc4fcb17daab\",\"_type\":\"span\",\"marks\":[\"d735dc42adba\"],\"text\":\"taxa de penetração de mais de 85%\"},{\"_key\":\"4c9cc87e3f5e\",\"_type\":\"span\",\"marks\":[],\"text\":\" em regiões como Ásia-Pacífico, partes da Europa e América Latina, é o canal ideal para empresas que desejam se conectar com públicos internacionais \"},{\"_key\":\"887cd92e1379\",\"_type\":\"span\",\"marks\":[\"701964665420\"],\"text\":\"fora dos EUA\"},{\"_key\":\"36c5a0ed7bdb\",\"_type\":\"span\",\"marks\":[],\"text\":\". Não importa onde seus clientes estejam, o WhatsApp oferece uma maneira consistente e eficaz de interagir com eles.\"}],\"markDefs\":[{\"_key\":\"d735dc42adba\",\"_type\":\"link\",\"href\":\"https://www.statista.com/statistics/1311229/whatsapp-usage-messaging-app-users-by-country/?utm_source=braze\u0026utm_medium=guide\u0026utm_campaign=fy24-q1-global-whatsapp_inspiration_guide\"},{\"_key\":\"701964665420\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whatsapp-evolutions-2025-three-key-updates\"}],\"style\":\"normal\"},{\"_key\":\"aace59fd525f\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e43298aa023\",\"_type\":\"span\",\"marks\":[],\"text\":\"Vale lembrar que, desde abril de 2025,\"},{\"_key\":\"f48b71cfb918\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" o envio de mensagens de marketing está suspenso no WhatsApp dos EUA\"},{\"_key\":\"c6237c307959\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"98fc5ca6077c\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e4c8374fe95\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a6f8abbead8c\",\"_type\":\"block\",\"children\":[{\"_key\":\"472eaa1c2742\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Impulsionar conversões e aumentar o tempo de vida útil dos clientes\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"d8c85ed1f93e\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d4018f2c3ef\",\"_type\":\"span\",\"marks\":[],\"text\":\"O WhatsApp também é forte na conversão de clientes. Os recursos avançados da plataforma, que incluem botões de resposta rápida, mensagens multimídia e chamadas à ação interativas, \"},{\"_key\":\"933de4136827\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"permitem que as marcas criem campanhas altamente envolventes que capturam a atenção\"},{\"_key\":\"679c95a6b353\",\"_type\":\"span\",\"marks\":[],\"text\":\" e impulsionam a ação.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d66929f0d34\",\"_type\":\"block\",\"children\":[{\"_key\":\"a38fd107170c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com a abordagem certa, o WhatsApp pode ser usado para:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5dab254010b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3c4889f1d62\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"criar campanhas de integração\"},{\"_key\":\"1f8750188d60\",\"_type\":\"span\",\"marks\":[],\"text\":\" atrativas para ativar mais clientes;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"726ba9857bac\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ee07eef971f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"impulsionar vendas adicionais e vendas cruzadas\"},{\"_key\":\"0878dcb18746\",\"_type\":\"span\",\"marks\":[],\"text\":\" com mensagens que mostram seus produtos e serviços;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f13f3ff3cc25\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ab646ad8183\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"recuperar vendas perdidas\"},{\"_key\":\"0adb529dea4a\",\"_type\":\"span\",\"marks\":[],\"text\":\" com lembretes de \"},{\"_key\":\"26974f573da1\",\"_type\":\"span\",\"marks\":[\"4e89670b4363\"],\"text\":\"carrinhos abandonados\"},{\"_key\":\"7c2d3d801d82\",\"_type\":\"span\",\"marks\":[\"strong\",\"underline\"],\"text\":\";\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"4e89670b4363\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"2b17140d-e445-4791-a783-3a424596c6a3\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"74b1d1496297\",\"_type\":\"block\",\"children\":[{\"_key\":\"97b811b1685d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"coletar feedback valioso\"},{\"_key\":\"8851fc8bfa64\",\"_type\":\"span\",\"marks\":[],\"text\":\" com pesquisas rápidas no próprio diálogo;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c72d47b3e271\",\"_type\":\"block\",\"children\":[{\"_key\":\"3163015acc51\",\"_type\":\"span\",\"marks\":[],\"text\":\"incentivar referências com \"},{\"_key\":\"df5d09e5f10d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"opções fáceis de compartilhamento\"},{\"_key\":\"639a512778aa\",\"_type\":\"span\",\"marks\":[],\"text\":\";\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d528a5f957bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"bde0575208d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"aumentar a fidelidade\"},{\"_key\":\"cbab1f4a5cb2\",\"_type\":\"span\",\"marks\":[],\"text\":\" do cliente com lembretes transacionais úteis;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"37939e8b0f09\",\"_type\":\"block\",\"children\":[{\"_key\":\"a794e82df3be\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"recuperar clientes inativos\"},{\"_key\":\"490ed1d54c29\",\"_type\":\"span\",\"marks\":[],\"text\":\" com mensagens interessantes.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"915f9ae03ecc\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2265afc71b8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quando combinado com otimização \"},{\"_key\":\"f6c082a9621f\",\"_type\":\"span\",\"marks\":[\"9ed0ee2c4b08\"],\"text\":\"baseada em IA\"},{\"_key\":\"3f1a1995b424\",\"_type\":\"span\",\"marks\":[],\"text\":\" e segmentação avançada, faz com que as marcas entreguem a mensagem certa para o usuário adequado, no momento ideal. Assim, aumentam as taxas de conversão e o valor da vida útil do cliente.\"}],\"markDefs\":[{\"_key\":\"9ed0ee2c4b08\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"phrase.ptd.pt_br--e9be54d7\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e17a6c63344d\",\"_type\":\"block\",\"children\":[{\"_key\":\"6821b0245ad3\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4dea5da26a45\",\"_type\":\"block\",\"children\":[{\"_key\":\"612d8f323a2a\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Otimizar o orçamento de marketing\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"88e7e38929fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6145bbc0b9a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os orçamentos de marketing estão frequentemente sob pressão, e as marcas precisam maximizar o ROI, por meio da concentração em canais mais econômicos e de alto impacto. \"},{\"_key\":\"cdeb0f8663af\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"O WhatsApp permite que as empresas otimizem seus esforços de engajamento\"},{\"_key\":\"114cdd2bb931\",\"_type\":\"span\",\"marks\":[],\"text\":\" com o cliente ou anúncios pagos.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"be8a46dfd8d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5b3bd6ae665\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao integrar o aplicativo à sua estratégia de marketing multicanal, você pode:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3d27f5312091\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b7610789804\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"reduzir os custos de aquisição de clientes\"},{\"_key\":\"faaa6e4e1566\",\"_type\":\"span\",\"marks\":[],\"text\":\", aproveitando as mensagens diretas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5efba6757700\",\"_type\":\"block\",\"children\":[{\"_key\":\"ddaa79b4304d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"melhorar o engajamento\"},{\"_key\":\"d0b1e1e13958\",\"_type\":\"span\",\"marks\":[],\"text\":\", por meio de um canal com o qual as pessoas realmente querem interagir.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b214692d013a\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ab3b15560f3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Em resumo, o WhatsApp ajuda as empresas a se destacarem, conectarem-se com os consumidores de forma eficiente e obterem o maior retorno de seus investimentos em marketing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb076bb35df2\",\"_type\":\"block\",\"children\":[{\"_key\":\"f9b397f5aa48\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3e2289042ff4\",\"_type\":\"block\",\"children\":[{\"_key\":\"17a4bbcddc5f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são as melhores estratégias de marketing digital para o WhatsApp?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7e6916871fa7\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c6b3411086b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Veja como configurar e otimizar o uso da ferramenta para abordar seus clientes:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"138da7844373\",\"_type\":\"block\",\"children\":[{\"_key\":\"2781b8dfc252\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Aumente sua lista de assinantes;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc8df196723e\",\"_type\":\"block\",\"children\":[{\"_key\":\"103b7a1faee8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Siga as regras de adesão do aplicativo;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9f94781f2734\",\"_type\":\"block\",\"children\":[{\"_key\":\"756ecbed275f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Expanda suas mensagens de forma eficaz;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d0b119ff4bc0\",\"_type\":\"block\",\"children\":[{\"_key\":\"d118e88333d9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Integra o WhatsApp à estratégia multicanal;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"90cddaa4346b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b390704f0f21\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalize suas campanhas para gerar o maior impacto.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"35fc9138d529\",\"_type\":\"block\",\"children\":[{\"_key\":\"ecdef10bf0df\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para envolver os usuários, impulsionar conversões e explorar ao máximo o uso do aplicativo, é recomendável implementar boas práticas em cada um desses aspectos.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7dd9a7d92cee\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ddad08cc4e9\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ac57eaa1db75\",\"_type\":\"block\",\"children\":[{\"_key\":\"c3b05c4595be\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Aumente sua lista de assinantes\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"199692a7b215\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d0c42206780\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Antes de enviar mensagens de marketing pelo WhatsApp, você precisa da autorização explícita dos clientes\"},{\"_key\":\"e999d0083b34\",\"_type\":\"span\",\"marks\":[],\"text\":\". Ou seja, sua primeira prioridade deve ser construir uma base sólida de assinantes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0d13249c73cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b5ebfded7a5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Veja algumas maneiras eficazes de promover sua presença na plataforma e incentivar as autorizações:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"39530ef41994\",\"_type\":\"block\",\"children\":[{\"_key\":\"842b00a93861\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"use as ferramentas integradas do WhatsApp\"},{\"_key\":\"39e7f3b79000\",\"_type\":\"span\",\"marks\":[],\"text\":\", por meio do compartilhamento de códigos QR e links curtos em seu site, e-mails, redes sociais e displays na loja para facilitar a inscrição;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a497fd037cdf\",\"_type\":\"block\",\"children\":[{\"_key\":\"456f94e29a0a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"aproveite as redes sociais\"},{\"_key\":\"bbe65b28c780\",\"_type\":\"span\",\"marks\":[],\"text\":\" e adicione botões de ação do WhatsApp aos seus perfis e lojas no Facebook e Instagram;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"68a7329bc9f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"e89a4f3313c1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"exiba anúncios pagos que\"},{\"_key\":\"cab94e70419e\",\"_type\":\"span\",\"marks\":[],\"text\":\" podem ajudar a atrair novos clientes ou consumidores recorrentes que ainda não se inscreveram.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8deffca519aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"596c50aecac3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além disso, ofereça benefícios aos usuários para estimular o consentimento, como acesso antecipado às promoções, atualizações de pedido ou outras vantagens exclusivas. Um desconto, teste gratuito ou oferta especial também podem ser bons motivadores.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb76f227ac7a\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d5fd6bb042a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lembre-se ainda de que posicionar sua experiência no WhatsApp como um canal único e valioso pode aumentar significativamente o número de assinantes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d9840dd145e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"690be9a72aed\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9bcbf1a949e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"679094688581\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Siga as regras de adesão do WhatsApp\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"9aeaba9fdf13\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c8bbacd89b1\",\"_type\":\"span\",\"marks\":[],\"text\":\"O WhatsApp tem \"},{\"_key\":\"0c066410f697\",\"_type\":\"span\",\"marks\":[\"d0ee7bbb21be\",\"strong\"],\"text\":\"diretrizes rígidas\"},{\"_key\":\"4aa161ce40cb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" sobre como as empresas coletam adesões\"},{\"_key\":\"64f7a174d442\",\"_type\":\"span\",\"marks\":[],\"text\":\", e o não cumprimento pode limitar sua capacidade de enviar mensagens. Aqui está o que você deve ter em mente:\"}],\"markDefs\":[{\"_key\":\"d0ee7bbb21be\",\"_type\":\"link\",\"href\":\"https://developers.facebook.com/docs/whatsapp/overview/getting-opt-in/\"}],\"style\":\"normal\"},{\"_key\":\"3842036ef0c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e6b3d5536d9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"obtenha consentimento explícito: \"},{\"_key\":\"1dba7aed96b2\",\"_type\":\"span\",\"marks\":[],\"text\":\"os usuários devem concordar claramente em receber mensagens da sua marca. Observação: embora o WhatsApp tenha recentemente removido esta autorização específica para o canal, é uma prática recomendada para obter o máximo engajamento;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6ae14209fde6\",\"_type\":\"block\",\"children\":[{\"_key\":\"588cd23a0faa\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"seja transparente e \"},{\"_key\":\"2ba42690d4f7\",\"_type\":\"span\",\"marks\":[],\"text\":\"declare quem você é e que tipo de mensagens eles podem esperar;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bf3b9128e66f\",\"_type\":\"block\",\"children\":[{\"_key\":\"379dafcd74f6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"siga os requisitos legais\"},{\"_key\":\"9529306ee2d3\",\"_type\":\"span\",\"marks\":[],\"text\":\", ou seja, cumpra todas as leis regionais de privacidade de dados.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6b6f9110ec15\",\"_type\":\"block\",\"children\":[{\"_key\":\"b947ecd1ffae\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao aderir a essas diretrizes, você manterá a confiança e o engajamento para usar o aplicativo de forma segura e sustentável.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5357006b209b\",\"_type\":\"block\",\"children\":[{\"_key\":\"110cfb84a4c9\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"62f8c2559b6b\",\"_type\":\"block\",\"children\":[{\"_key\":\"df803c42d183\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Expanda suas mensagens de forma eficaz\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"782024602449\",\"_type\":\"block\",\"children\":[{\"_key\":\"180e3f0c2e55\",\"_type\":\"span\",\"marks\":[],\"text\":\"O WhatsApp restringe a quantidade de conversas de marketing que a empresa pode iniciar em um período de 24 horas. Mas esses limites aumentam com o tempo, à medida que você estabelece uma boa reputação de envio. Veja como expandir sua capacidade de disparo de mensagens:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"16a1c1ac2b1b\",\"_type\":\"block\",\"children\":[{\"_key\":\"97d8e104120a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"conclua a verificação comercial da Meta\"},{\"_key\":\"9c415529bf6d\",\"_type\":\"span\",\"marks\":[],\"text\":\" porque esta atitude assegura a identidade da sua empresa e desbloqueia limites mais altos de envio de mensagens;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d251486323d7\",\"_type\":\"block\",\"children\":[{\"_key\":\"d65d5f32c6b3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"mantenha uma classificação de qualidade forte\"},{\"_key\":\"2e2bd825bfd4\",\"_type\":\"span\",\"marks\":[],\"text\":\" dentro dos critérios do WhatsApp. Uma classificação mais baixa (causada quando muitos usuários bloqueiam o número ou denunciam suas mensagens) pode limitar sua capacidade de escalonamento;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"741422c6d9b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"afd5f511eb6a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"garanta que o status do seu número de telefone permaneça como “conectado”. \"},{\"_key\":\"a3a51e9d7c32\",\"_type\":\"span\",\"marks\":[],\"text\":\"Se sua classificação cair muito, seu número pode ser sinalizado, o que impedirá o aumento dos seus limites.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"03cd915b08ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"e6a44324a9b7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Seguindo as práticas recomendadas e mantendo altos níveis de engajamento, você pode elevar gradualmente de mil mensagens para 10 mil, 100 mil e, eventualmente, capacidade ilimitada de envio.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9bbb747be665\",\"_type\":\"block\",\"children\":[{\"_key\":\"86b3d65ef27a\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"40cc22f89905\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ff31754a19e\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Integre o WhatsApp à estratégia multicanal\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"456a29823f93\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5419cf0eb5d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os benefícios do marketing digital para WhatsApp são potencializados quando o canal se integra a uma estratégia ampla de engajamento do cliente, em vez de atuar como um meio isolado.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"264e8edbc7be\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c2b5d614100\",\"_type\":\"span\",\"marks\":[],\"text\":\"Portanto, é recomendável combinar sua utilização com outros pontos de contato mais econômicos, como notificações push e mensagens no aplicativo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f96c4a9dfe64\",\"_type\":\"block\",\"children\":[{\"_key\":\"fdb55de376c7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Neste sentido, os negócios podem ter atitudes como:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"25ae430e79d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"10d2cea028cb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"usar o WhatsApp para um engajamento interativo\"},{\"_key\":\"16dd8cda88c6\",\"_type\":\"span\",\"marks\":[],\"text\":\" e rápido, enquanto o e-mail fornece conteúdo mais aprofundado;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4033bd4cfad4\",\"_type\":\"block\",\"children\":[{\"_key\":\"e02aae9ebd3f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"enviar mensagens personalizadas pelo WhatsApp após interações importantes\"},{\"_key\":\"2c9815c01069\",\"_type\":\"span\",\"marks\":[],\"text\":\", como compras ou carrinhos abandonados. Combine-as com e-mails que recomendam itens inspirados nessas compras ou notificações push que informam aos clientes quando os produtos de que eles podem gostar entram em promoção;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e5498161426\",\"_type\":\"block\",\"children\":[{\"_key\":\"ceb67c227274\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"criar uma campanha de integração de alto contato para coletar informações e orientar os consumidores sobre os valores e benefícios\"},{\"_key\":\"a5ed4a2c66cf\",\"_type\":\"span\",\"marks\":[],\"text\":\" do seu produto ou serviço, por meio dos canais que fazem mais sentido para a sua marca, como uma mescla de e-mail, WhatsApp e mensagens no aplicativo.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"35930ddf0811\",\"_type\":\"block\",\"children\":[{\"_key\":\"b8aa479a0266\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao priorizar uma abordagem integrada, você aumenta seu alcance, melhora a retenção de clientes e maximiza as conversões.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"393f241b37ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"21a451a3935b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Quer saber como turbinar o engajamento, a monetização e a retenção com experiências integradas entre canais? \"},{\"_key\":\"fc88083b7ad4\",\"_type\":\"span\",\"marks\":[\"strong\",\"5ab27b42000b\"],\"text\":\"Confira nosso guia!\"}],\"markDefs\":[{\"_key\":\"5ab27b42000b\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"68984a92-9f68-49bf-afc1-f13c92e0adb0\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"723e0db13609\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6f8b208d84d\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4b1fa935f6c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"7eb5bdb0b7b9\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Personalize suas campanhas no WhatsApp para obter o máximo impacto\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"7a14fd33f452\",\"_type\":\"block\",\"children\":[{\"_key\":\"5174ab8e5de3\",\"_type\":\"span\",\"marks\":[],\"text\":\"A personalização é fundamental para um maior envolvimento e resultados mais sólidos. Os clientes esperam mensagens relevantes, oportunas e adaptadas aos seus interesses, preferências e comportamentos.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c61be5b28f8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"5dd8837608ec\",\"_type\":\"span\",\"marks\":[],\"text\":\"Veja como tornar suas campanhas no WhatsApp mais pessoais:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1cdd019257fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"b674e761d1bf\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"aproveite os dados dos clientes\"},{\"_key\":\"3ce698fa455c\",\"_type\":\"span\",\"marks\":[],\"text\":\" e use insights de interações, preferências e comportamentos anteriores para enviar mensagens mais relevantes;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9804c87353ea\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd2786633f68\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"segmente seu público\"},{\"_key\":\"2313a3e83b67\",\"_type\":\"span\",\"marks\":[],\"text\":\" com base em fatores como histórico de compras, localização ou níveis de engajamento para enviar campanhas mais direcionadas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"47f53e883c22\",\"_type\":\"block\",\"children\":[{\"_key\":\"1765812f36c1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"use conteúdo dinâmico \"},{\"_key\":\"c26566b68dc7\",\"_type\":\"span\",\"marks\":[],\"text\":\"e personalize mensagens com recomendações de produtos, ofertas especiais, pontos de fidelidade ou outros elementos adaptados a cada usuário;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fe26d5bfa669\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d330e6247ee\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"envie notificações oportunas\"},{\"_key\":\"3c68c6f6b340\",\"_type\":\"span\",\"marks\":[],\"text\":\" pelo WhatsApp para coisas como atualizações de pedidos, lembretes de eventos ou ofertas exclusivas.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c9baff494830\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb126ba0f21b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Essas dicas garantem às marcas a criação de experiências no WhatsApp mais humanas, proveitosas e engajantes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5bb55b6a6029\",\"_type\":\"block\",\"children\":[{\"_key\":\"46ebcf86fa2a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Veja como é possível conduzir essa personalização em escala: \"},{\"_key\":\"282c4b43a092\",\"_type\":\"span\",\"marks\":[\"strong\",\"461537d42bbe\"],\"text\":\"leia nosso artigo completo\"},{\"_key\":\"8d647696a3e3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" sobre o assunto.\"}],\"markDefs\":[{\"_key\":\"461537d42bbe\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"bac43782-058b-4b96-aa58-53378b39675a\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"03f83bd553a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f11b26ff700\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"71cea092fcf6\",\"_type\":\"block\",\"children\":[{\"_key\":\"14ac64049bf1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais os casos de uso de marketing digital para o WhatsApp mais comuns?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"196811a33583\",\"_type\":\"block\",\"children\":[{\"_key\":\"9022c0b219ae\",\"_type\":\"span\",\"marks\":[],\"text\":\"Empresas de setores diversos já exploram a plataforma para estimular ações importantes de seus clientes. As principais campanhas de incentivo desenvolvidas pelas marcas são:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d4216cb029dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"566e7de3886a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Campanhas de incorporação de novos clientes;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5f56fd3073b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"f21a24c38297\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Campanhas de incentivo à finalização das compras;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ebc1f124ad44\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc90eafcf4fa\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Campanha de recuperação de consumidores, por meio da fidelização.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bf7c5814a993\",\"_type\":\"block\",\"children\":[{\"_key\":\"759f191ef116\",\"_type\":\"span\",\"marks\":[],\"text\":\"Entenda como aplicar no dia a dia do seu negócio essas táticas de abordagem dos usuários pelo WhatsApp.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed5e86739229\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b2851c18052\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e895f130e2d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"441810369728\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Campanhas de incorporação de novos clientes\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"3c893ba57c58\",\"_type\":\"richImage\",\"alt\":\"Marketing digital para WhatsApp é essencial para incentivar o processo de configuração de novos clientes\",\"asset\":{\"_ref\":\"image-37c52fb52d69089cd7d58776230d4a6721cf417a-1920x968-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"6890c67415b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"1dd5cd18c776\",\"_type\":\"span\",\"marks\":[],\"text\":\"Você sabe como é: alguém baixa seu aplicativo ou se inscreve em seu site, mas depois nada acontece. A pessoa não conclui a configuração da conta, o que significa que não pode aproveitar todo o valor do seu produto ou serviço. Frustrante, não é? Bem, é neste momento que o marketing digital para o WhatsApp surge para reverter esse cenário.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f31c49953ad8\",\"_type\":\"block\",\"children\":[{\"_key\":\"97ff52142736\",\"_type\":\"span\",\"marks\":[],\"text\":\"Imagine que você esteja executando o programa de engajamento do cliente para uma startup de viagens chamada “Upon Voyage”. Você poderia enviar uma mensagem amigável pelo aplicativo para esses clientes em potencial da seguinte forma: “Olá! Percebemos que você não concluiu a configuração da sua conta. Não se preocupe, aqui está um link rápido para continuar de onde você parou!”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f1920f21b034\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0bf771f6834\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Também é possível usar botões de resposta rápida para coletar informações diretamente no chat \"},{\"_key\":\"2d21a483c507\",\"_type\":\"span\",\"marks\":[],\"text\":\"e reduzir a desistência. Você pode conversar com cada cliente, mas de uma maneira muito mais eficiente.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f8821dd86c51\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f1504c1cbbe\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Dica profissional:\"},{\"_key\":\"c101c705cb89\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"d6934bfe0986\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"fazer com que as pessoas concluam a inscrição pode realmente economizar dinheiro em custos de aquisição de consumidores\"},{\"_key\":\"94584645febc\",\"_type\":\"span\",\"marks\":[],\"text\":\". Além disso, coletar mais preferências do público antecipadamente ajuda a criar uma experiência mais personalizada no futuro. É uma situação em que todos ganham!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5cf35ec9209d\",\"_type\":\"block\",\"children\":[{\"_key\":\"89e3e3c78b2d\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ad0207df298\",\"_type\":\"block\",\"children\":[{\"_key\":\"a464fd60d675\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Campanhas de incentivo à finalização das compras\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"6af6359fe261\",\"_type\":\"richImage\",\"alt\":\"Campanhas de carrinhos abandonados são boas estratégias de marketing digital para WhatsApp\",\"asset\":{\"_ref\":\"image-1cce2e0a39fc25f457eb421191e40aca4d6553f4-1920x968-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"326fdaec4c1c\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d2bb7d9f885\",\"_type\":\"span\",\"marks\":[],\"text\":\"Todos nós já fizemos isso: fomos às compras online, adicionamos itens ao carrinho e depois ficamos entediados, distraídos ou mudamos de ideia. Então, saímos do site e esquecemos tudo. Mais uma vez, as mensagens pelo WhatsApp se destacam.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"650285a428fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"1dae12df79a2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Digamos que você faça parte da equipe de CRM de um serviço de entrega de comida chamado “Calorie Rocket”. Sua equipe percebe que houve um aumento nos carrinhos abandonados no último mês e você é encarregado de resolver essa questão. Sem problema! Você pode automatizar o envio de uma mensagem como: “Ei! Salvamos suas seleções recentes para você. Quer concluir seu pedido agora? Se você fizer o pedido na próxima hora, ainda oferecemos entrega gratuita.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"295034592593\",\"_type\":\"block\",\"children\":[{\"_key\":\"24d16914bc09\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"O diferencial do WhatsApp é que você pode adicionar um botão de “concluir pedido” diretamente na mensagem\"},{\"_key\":\"6307e5d7a20d\",\"_type\":\"span\",\"marks\":[],\"text\":\". Um toque e os clientes voltam ao seu aplicativo ou site para finalizar a compra. Fácil, não é mesmo?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3b593bfcb543\",\"_type\":\"block\",\"children\":[{\"_key\":\"f3f21a48d0bb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Dica profissional:\"},{\"_key\":\"1fc6bde8bd1a\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"dd37ceb766fa\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"tente fazer testes variados com o tempo de envio da mensagem de carrinho abandonado \"},{\"_key\":\"e61d1b41609b\",\"_type\":\"span\",\"marks\":[],\"text\":\"(neste exemplo de entrega de comida, pode ser 15 minutos, 30 minutos ou 1 hora após o abandono) para maximizar o desempenho.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a0b1f42dd0a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f996de4e20e\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c8402ea13998\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab70a4432079\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Campanha de recuperação de consumidores, por meio da fidelização\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"b76757bc24ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"8662c794d37c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Hoje em dia, há muitas opções para tudo. Como fazer com que seus clientes retornem ao seu negócio? \"},{\"_key\":\"8dc08d1ff645\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Convide-os para fazer parte do programa de fidelidade\"},{\"_key\":\"127b52f77f42\",\"_type\":\"span\",\"marks\":[],\"text\":\": este é um dos casos de uso de marketing digital para WhatsApp mais relevantes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3ab7fe16bcf3\",\"_type\":\"block\",\"children\":[{\"_key\":\"cee901ef453f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Imagine que você faça parte da equipe de marketing de uma loja de roupas online chamada “Flash \u0026 Thread”. Você poderia configurar uma mensagem como: “Olá, VIP! Quer acesso exclusivo a novas coleções e descontos especiais? Participe do nosso programa de fidelidade com apenas um toque!”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"01e8b9921c39\",\"_type\":\"richImage\",\"alt\":\"Convites para clubes de fidelidade são medidas interessantes para abordar consumidores via WhatsApp\",\"asset\":{\"_ref\":\"image-4e220c042421b5b2dc6fe996040ac2dfb3eac1ef-1920x968-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"5802ef985809\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5109113caa6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao facilitar a adesão e mostrar benefícios claros, é mais provável que seus clientes voltem ao site para novas compras. Além disso, consumidores fiéis costumam gastar mais com o tempo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"96704d19822d\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a9266886652\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Dica profissional: considere oferecer algumas ofertas exclusivas apenas para seus assinantes do WhatsApp\"},{\"_key\":\"2c808d7c8e7b\",\"_type\":\"span\",\"marks\":[],\"text\":\". É uma ótima maneira de recompensá-los e talvez até mesmo fazer com que divulguem a marca para seus amigos.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c97eca5fc5a6\",\"_type\":\"block\",\"children\":[{\"_key\":\"f40649618db1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lembre-se de que o aplicativo tem tudo a ver com estabelecer bons diálogos. Seja amigável, prestativo e você estará no caminho certo para construir ótimos relacionamentos com o público. Foi assim que quatro clientes da Braze reverteram situações complexas e colheram excelentes resultados. Continue sua leitura para se inspirar!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f1bfc3e2f67f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e247664cc0b8\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"12dd4cb91603\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4e8a5cb08cd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Conheça 4 exemplos de marketing digital para WhatsApp com empresas reais\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6d2db3ca79d7\",\"_type\":\"block\",\"children\":[{\"_key\":\"04339936b72a\",\"_type\":\"span\",\"marks\":[],\"text\":\"O suporte nativo para WhatsApp da Braze viabiliza a criação de conexões reais e que realmente convertem. Nos próximos parágrafos, você vai descobrir como as empresas \"},{\"_key\":\"a59d69bd9755\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Floward, Rappi, Styli e Stori\"},{\"_key\":\"5c19ac0fde29\",\"_type\":\"span\",\"marks\":[],\"text\":\" exploraram as funcionalidades da nossa ferramenta para atingir grandes objetivos.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a689e1f3e6d\",\"_type\":\"block\",\"children\":[{\"_key\":\"4417beaefd5d\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2e0ea28d5753\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d559849bd64\",\"_type\":\"span\",\"marks\":[],\"text\":\"Conquistando corações e engajando com a Floward\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"cd7de6cd09a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f04d2ef2490\",\"_type\":\"span\",\"marks\":[\"9dc7a333fe30\",\"strong\"],\"text\":\"A Floward\"},{\"_key\":\"39a45910c96f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" é o lugar certo para solicitar a entrega online de flores e presentes no Oriente Médio, norte da África e Reino Unido\"},{\"_key\":\"799c7258f7fb\",\"_type\":\"span\",\"marks\":[],\"text\":\". É conhecida por seu serviço excepcional, produtos de alta qualidade e experiência online descomplicada. Mas, além de buquês lindos e presentes atenciosos, o engajamento do cliente está no centro do sucesso da Floward.\"}],\"markDefs\":[{\"_key\":\"9dc7a333fe30\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/floward-case-study\"}],\"style\":\"normal\"},{\"_key\":\"1e034de2bdea\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef357e64834f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quando os consumidores se sentem conectados, eles voltam, compartilham suas histórias e confiam na marca para seus momentos mais significativos. Ao criar experiências personalizadas e promover conexões emocionais genuínas, a Floward constrói lealdade, aumenta a satisfação e mantém os usuários engajados a longo prazo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"22ad3adc71b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"e64499d63796\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"O Dia dos Namorados é um dos momentos mais importantes do ano para a empresa\"},{\"_key\":\"4620e0734a03\",\"_type\":\"span\",\"marks\":[],\"text\":\". Afinal, é quando as emoções estão à flor da pele e os presentes ganham destaque. Foi justamente para solucionar desafios deste período que a Floward se uniu à Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b469061ce2f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"1191ba1c656c\",\"_type\":\"span\",\"marks\":[],\"text\":\"O desafio: manter o amor em flor\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"039083690444\",\"_type\":\"block\",\"children\":[{\"_key\":\"19d57181c2a8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com o baixo fluxo de novos clientes e uma onda de usuários inativos, \"},{\"_key\":\"2dd5f3935d2a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"a empresa precisava maximizar o engajamento e as conversões e, ao mesmo tempo, reduzir a rotatividade de compradores\"},{\"_key\":\"7bb716eba71b\",\"_type\":\"span\",\"marks\":[],\"text\":\". As altas taxas de abandono entre consumidores iniciantes e a dificuldade de reconquistar aqueles mais antigos estavam afetando as vendas e a visibilidade geral da marca.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3f1a20ff7c4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad2ae631a858\",\"_type\":\"span\",\"marks\":[],\"text\":\"A Floward precisava de uma estratégia que não apenas conquistasse corações, mas também os mantivesse voltando para mais.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e114655af32\",\"_type\":\"block\",\"children\":[{\"_key\":\"53a974627c78\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"00aadde634a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"37ad391f4caa\",\"_type\":\"span\",\"marks\":[],\"text\":\"A estratégia: uma abordagem inteligente e baseada em dados para o engajamento\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"c4a4d62daf26\",\"_type\":\"block\",\"children\":[{\"_key\":\"d259d570ef42\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Com Braze Canvas, foi possível criar jornadas personalizadas para os clientes\"},{\"_key\":\"e36d9bd8192b\",\"_type\":\"span\",\"marks\":[],\"text\":\" no WhatsApp, notificações push, mensagens no aplicativo e e-mail, o que garantiu que a mensagem certa chegasse à pessoa certa no momento perfeito.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"458773856a24\",\"_type\":\"block\",\"children\":[{\"_key\":\"bcc60340059e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Aproveitando a análise de Recência, Frequência e Monetária (RFM), a Floward segmentou seu público para personalizar as campanhas com base no comportamento do cliente. \"},{\"_key\":\"25e1809ffe52\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Essa abordagem baseada em dados permitiu que a empresa enviasse mensagens altamente relevantes que chamavam a atenção dos usuários, incentivando-os a agir\"},{\"_key\":\"95786972e970\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d7269a75328c\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9faca114bdb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além disso, com insights de dados em tempo real, foi possível mensurar continuamente o desempenho e refinar a estratégia para obter o máximo impacto.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2739840a528b\",\"_type\":\"richImage\",\"alt\":\"Floward investiu no marketing digital para WhatsApp para reativar consumidores e adquirir novos clientes no Dia dos Namorados\",\"asset\":{\"_ref\":\"image-232e1981e90c53d30595dcbb671728712d551948-1920x968-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"23f85752dfee\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd067e3a464e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os resultados: conexões mais fortes, conversões mais altas\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"55891f54daf8\",\"_type\":\"block\",\"children\":[{\"_key\":\"94e339374c81\",\"_type\":\"span\",\"marks\":[],\"text\":\"A abordagem multicanal cuidadosa da Floward valeu muito a pena. As taxas de engajamento e conversão dispararam e o WhatsApp se destacou com as maiores taxas de receita e reengajamento entre todos os canais de marketing. Os clientes responderam com entusiasmo, o que levou a:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"22f8b6e9a61f\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f52bb78fe65\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"maior retenção e valor ao longo da vida\"},{\"_key\":\"d474492071bc\",\"_type\":\"span\",\"marks\":[],\"text\":\";\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"397226182f80\",\"_type\":\"block\",\"children\":[{\"_key\":\"63b058717259\",\"_type\":\"span\",\"marks\":[],\"text\":\"um \"},{\"_key\":\"132acb541d6c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"aumento de 21% nas avaliações positivas\"},{\"_key\":\"877cc3fb5c57\",\"_type\":\"span\",\"marks\":[],\"text\":\", o que reflete uma maior satisfação do cliente;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2b4a2a923d8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce7e478261cb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"taxa de leitura de 55% para mensagens do WhatsApp\"},{\"_key\":\"210d33796359\",\"_type\":\"span\",\"marks\":[],\"text\":\", o que comprova sua eficácia como uma ferramenta de engajamento;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"04438d5cd482\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a92f2ee90fa\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"impressionante participação de 99,1% em comparação\"},{\"_key\":\"7622b73242a4\",\"_type\":\"span\",\"marks\":[],\"text\":\" com concorrentes diretos durante o período de festas.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f59cc9fedd81\",\"_type\":\"block\",\"children\":[{\"_key\":\"25b005a7b78f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao encontrar os clientes nos canais em que eles estavam e entregar mensagens que realmente ressoavam, a Floward fortaleceu a lealdade à marca, aumentou o engajamento e tornou o Dia dos Namorados ainda mais memorável para seus consumidores.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"99faca33ccc7\",\"_type\":\"block\",\"children\":[{\"_key\":\"76dce5b1d68b\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9d2c9376f5cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"a36b24a60c6e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Transformando pedidos perdidos em clientes fiéis à maneira da Rappi\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"913e3bfd454e\",\"_type\":\"block\",\"children\":[{\"_key\":\"9780c7029974\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Desde seu lançamento em 2015 em Bogotá, na Colômbia, a \"},{\"_key\":\"db68433fa26e\",\"_type\":\"span\",\"marks\":[\"strong\",\"a2314bf28536\"],\"text\":\"Rappi\"},{\"_key\":\"1cab98a28a9e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" redefiniu a conveniência na América Latina\"},{\"_key\":\"f1bfdde394e3\",\"_type\":\"span\",\"marks\":[],\"text\":\", tornou-se o primeiro superaplicativo da região e passou a atender usuários em nove países e mais de 300 cidades.\"}],\"markDefs\":[{\"_key\":\"a2314bf28536\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"ff3c6f67-e50c-4799-ba40-330738c1a847\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"3931d44f1ec5\",\"_type\":\"block\",\"children\":[{\"_key\":\"b474cc5f2fde\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mais do que apenas uma plataforma de entrega, a Rappi conecta pessoas com soluções, sejam compras de supermercado, pedidos de restaurantes, entregas de remédios ou até mesmo a contratação de alguém para ficar na fila para o lançamento de um produto.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b62ada9f293b\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd810945137d\",\"_type\":\"span\",\"marks\":[],\"text\":\"A missão da empresa é usar a tecnologia para impulsionar o progresso econômico e facilitar a vida de todos, desde usuários comuns até empreendedores e entregadores.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cdb15365dcf9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4077dd597812\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com o serviço sob demanda no centro de sua oferta, a Rappi sabe que o envolvimento do cliente é fundamental. Manter os usuários ativos e engajados significa que eles veem a marca como uma parte essencial de suas rotinas diárias. \"},{\"_key\":\"864a170b7f73\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Para fortalecer os relacionamentos e construir lealdade em longo prazo, era preciso estar presente onde o público estava e entregar mensagens personalizadas que mantivessem a empresa em destaque.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"950110f5f97e\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a005ea2a0db\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"93fe877ee950\",\"_type\":\"block\",\"children\":[{\"_key\":\"cda3c9d2f33f\",\"_type\":\"span\",\"marks\":[],\"text\":\"O desafio: alcançar os clientes no momento certo\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"08c765c5e1d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a882854fc59\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para a Rappi, o engajamento significa coisas diferentes, dependendo de onde o usuário está em sua jornada. Os recém-chegados precisam experimentar o valor do aplicativo rapidamente, enquanto aqueles que já são recorrentes se beneficiam de ofertas oportunas e relevantes que os fazem voltar.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"826e799c5ecd\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff7da4a74355\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"O desafio era encontrar uma maneira mais eficaz, fora do produto, de se aproximar dos consumidores, especialmente aqueles que ficaram inativos\"},{\"_key\":\"485845045dd7\",\"_type\":\"span\",\"marks\":[],\"text\":\". A Rappi precisava de um canal direto e de alto impacto para se reconectar com quem estava ausente e incentivar compras mais frequentes de sua base de clientes ativos.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a89db8ca6cb6\",\"_type\":\"block\",\"children\":[{\"_key\":\"589ba2f77137\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"24d69bf1a1d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"e329a54b5b2b\",\"_type\":\"span\",\"marks\":[],\"text\":\"A estratégia: expandir para o WhatsApp para um alcance mais inteligente e eficaz\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"16fcd9ae0cc9\",\"_type\":\"block\",\"children\":[{\"_key\":\"b98aae11bf52\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para resolver essa questão, a Rappi se tornou parceira da Braze e reforçou seu marketing digital para o WhatsApp. Afinal, o aplicativo é um canal amplamente adotado e altamente confiável na América Latina. Essa mudança permitiu que a marca:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ed5b83b2062\",\"_type\":\"block\",\"children\":[{\"_key\":\"052d0b6f2b51\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"engajasse usuários inativos com ofertas personalizadas\"},{\"_key\":\"052ba7088ba7\",\"_type\":\"span\",\"marks\":[],\"text\":\" e direcionadas que os trouxeram de volta à plataforma;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"31a0b5dfc50c\",\"_type\":\"block\",\"children\":[{\"_key\":\"c13947f2b503\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"incentivasse compras repetidas de clientes ativos\"},{\"_key\":\"fd4adda17945\",\"_type\":\"span\",\"marks\":[],\"text\":\" por meio de ofertas exclusivas diretamente em seus dispositivos móveis;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d014ca087e81\",\"_type\":\"block\",\"children\":[{\"_key\":\"acceccfc7dfa\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"aproveitasse dados e insights para otimizar as campanhas \"},{\"_key\":\"a46c4e4ba0bf\",\"_type\":\"span\",\"marks\":[],\"text\":\"e garantir que as mensagens fossem oportunas, relevantes e eficazes.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bbe4ad168122\",\"_type\":\"richImage\",\"alt\":\"Parceria da Rappi com a Braze visa engajar usuários inativos com ofertas e incentivar novas compras de clientes frequentes\",\"asset\":{\"_ref\":\"image-45a120c93a24bcd53af5ab23846bdcf9e11c2832-1920x968-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"f3964a756213\",\"_type\":\"block\",\"children\":[{\"_key\":\"232f3b53c9a7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os resultados: um grande aumento no engajamento e nas vendas\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"5bf046ff776c\",\"_type\":\"block\",\"children\":[{\"_key\":\"749e7e62fc8a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao encontrar os clientes em uma plataforma altamente familiar e frequentemente usada, a estratégia do Rappi no WhatsApp proporcionou resultados excelentes:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6cce63817df9\",\"_type\":\"block\",\"children\":[{\"_key\":\"22a509fbece4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"aumento de 80% de usuários que fizeram uma compra\"},{\"_key\":\"b977a33e8180\",\"_type\":\"span\",\"marks\":[],\"text\":\";\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e06a0beea62a\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed0d2212987e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"aumento de 28% de clientes ausentes que retornaram\"},{\"_key\":\"727d9c48a7c4\",\"_type\":\"span\",\"marks\":[],\"text\":\" e fizeram uma compra em 30 dias;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6d6d01d81314\",\"_type\":\"block\",\"children\":[{\"_key\":\"693e9f26fc01\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"aumento de 43% de consumidores reativados\"},{\"_key\":\"ae6a30e4acc9\",\"_type\":\"span\",\"marks\":[],\"text\":\" que fizeram duas ou mais compras em 30 dias.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"211a3607aa96\",\"_type\":\"block\",\"children\":[{\"_key\":\"684d2dfb0f96\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com a Braze e o WhatsApp, a Rappi conseguiu reacender o engajamento, impulsionar as vendas, aprofundar o relacionamento com o público e reforçar sua posição como parte indispensável da vida cotidiana das pessoas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46b9b80eda18\",\"_type\":\"block\",\"children\":[{\"_key\":\"d83cd9f75890\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1fb48914f73c\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e605113d72d\",\"_type\":\"span\",\"marks\":[],\"text\":\"O segredo da Styli para manter o engajamento dos compradores de moda\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"1408f2f50475\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2d9cb27a95d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Lançada em 2019, a \"},{\"_key\":\"74b434c7aa9e\",\"_type\":\"span\",\"marks\":[\"46422f6b0ddc\",\"strong\"],\"text\":\"Styli\"},{\"_key\":\"b8b9b3918d9d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" rapidamente se tornou um destino de comércio eletrônico obrigatório para compradores antenados nas tendências da Arábia Saudita, dos Emirados Árabes Unidos e arredores\"},{\"_key\":\"700c0887c24b\",\"_type\":\"span\",\"marks\":[],\"text\":\". Com uma abordagem que prioriza os dispositivos móveis e foco em moda acessível, mas de alta qualidade, a marca ganhou participação de mercado de forma constante e atraiu uma base crescente de clientes jovens e nativos digitais.\"}],\"markDefs\":[{\"_key\":\"46422f6b0ddc\",\"_type\":\"link\",\"href\":\"https://stylishop.com/ae/en\"}],\"style\":\"normal\"},{\"_key\":\"21155230becf\",\"_type\":\"block\",\"children\":[{\"_key\":\"b062b61f73c2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para manter esses compradores engajados durante toda a sua jornada, \"},{\"_key\":\"6cf7a6190a81\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"a Styli prioriza três etapas principais do engajamento do cliente\"},{\"_key\":\"48c336d0f373\",\"_type\":\"span\",\"marks\":[],\"text\":\":\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7549133bec85\",\"_type\":\"block\",\"children\":[{\"_key\":\"28a382bf05e3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"ativação de novos clientes\"},{\"_key\":\"9dc53b79f9de\",\"_type\":\"span\",\"marks\":[],\"text\":\" para garantir que eles experimentem imediatamente o valor da Styli;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6ce5b8d19742\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a264afacea2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"engajamento do usuário para incentivar visitas\"},{\"_key\":\"ebd3d859117e\",\"_type\":\"span\",\"marks\":[],\"text\":\" repetidas e interações mais profundas com a marca;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ab1194ef3de\",\"_type\":\"block\",\"children\":[{\"_key\":\"622fd0faf393\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"retenção de consumidores\"},{\"_key\":\"bd100a827f09\",\"_type\":\"span\",\"marks\":[],\"text\":\", com foco na construção de lealdade no longo prazo por meio de experiências relevantes e personalizadas.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1c23736db8b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"46bd74971444\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao entregar mensagens direcionadas e personalizadas, a Styli buscava gerar mais sessões, maior engajamento e aumento nas vendas, mas precisava de uma maneira escalável e eficiente de fazer isso acontecer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"be6ed1eae126\",\"_type\":\"block\",\"children\":[{\"_key\":\"a5816824692f\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"54fbec7902ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"da6a187d4c45\",\"_type\":\"span\",\"marks\":[],\"text\":\"O desafio: criar jornadas personalizadas para os clientes em escala\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"051f2914bf95\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff098bbcc2e9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A Styli queria fortalecer o relacionamento com os clientes e aumentar o valor de longo prazo\"},{\"_key\":\"5fa57bb17962\",\"_type\":\"span\",\"marks\":[],\"text\":\", mas sem sobrecarregar suas equipes técnicas. O objetivo era claro: oferecer experiências mais relevantes e envolventes em vários pontos de contato para tornar seus esforços de marketing mais eficientes e escaláveis.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"beb03da706e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"fec28bf23790\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2c6437867d96\",\"_type\":\"block\",\"children\":[{\"_key\":\"c2381f98fb63\",\"_type\":\"span\",\"marks\":[],\"text\":\"A estratégia: engajamento mais inteligente com a Braze\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"f2d5118debe3\",\"_type\":\"block\",\"children\":[{\"_key\":\"18a67e2bfc59\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para dar vida a essa visão, a \"},{\"_key\":\"7c47439f45a1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Styli fez uma parceria com a Braze e aprimorou sua estratégia de engajamento\"},{\"_key\":\"67e09ff82165\",\"_type\":\"span\",\"marks\":[],\"text\":\". Ao apostar em uma combinação de ferramentas dinâmicas, a marca conseguiu:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a8a651b65c2f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e89deb8dde78\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"expandir sua combinação de canais\"},{\"_key\":\"91407fa41771\",\"_type\":\"span\",\"marks\":[],\"text\":\" e incorporar mensagens no aplicativo, cartões de conteúdo e WhatsApp para se conectar com os clientes de maneiras significativas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0450ccd1ea75\",\"_type\":\"block\",\"children\":[{\"_key\":\"db596ecc018f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"entregar campanhas mais relevantes\"},{\"_key\":\"360c4c560fb4\",\"_type\":\"span\",\"marks\":[],\"text\":\" com catálogos da Braze para enriquecer as mensagens com recomendações de produtos personalizadas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"26b477ce4b3b\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2348d631ee7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"automatizar e escalar o engajamento\"},{\"_key\":\"3128820cede6\",\"_type\":\"span\",\"marks\":[],\"text\":\", por meio da otimização de seu programa de engajamento do cliente para causar impacto sem exigir esforço manual constante.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e3cd23661ed8\",\"_type\":\"block\",\"children\":[{\"_key\":\"338e9dec5e1c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os resultados – engajamento mais forte, ROI mais alto e execução mais rápida\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"08d7e50bc681\",\"_type\":\"block\",\"children\":[{\"_key\":\"d552314fdd46\",\"_type\":\"span\",\"marks\":[],\"text\":\"A abordagem automatizada e baseada em dados da Styli produziu resultados impressionantes:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ffc0d54883d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"438f9cec2fef\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"aumento de 50% no ROI médio\"},{\"_key\":\"a3da937281b0\",\"_type\":\"span\",\"marks\":[],\"text\":\", fazendo com que cada real investido em marketing rendesse mais;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"47257fe17c7f\",\"_type\":\"block\",\"children\":[{\"_key\":\"be717c883664\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"crescimento de 15% na ativação de usuários\"},{\"_key\":\"fe15912f0ec7\",\"_type\":\"span\",\"marks\":[],\"text\":\", transformando mais visitantes novos em clientes fiéis;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1348de207eb2\",\"_type\":\"block\",\"children\":[{\"_key\":\"b53fd87f4aef\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"aumento de 21% nas inscrições\"},{\"_key\":\"15726cd6d081\",\"_type\":\"span\",\"marks\":[],\"text\":\", com expansão da sua base de clientes mais rapidamente;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"962ddf47aed2\",\"_type\":\"block\",\"children\":[{\"_key\":\"79cc3ab0a23b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"redução de 40% no tempo de criação de campanhas\"},{\"_key\":\"02ce7b49593a\",\"_type\":\"span\",\"marks\":[],\"text\":\", o que permite que a equipe execute com mais eficiência.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bf577e17b2ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"c54daa61a544\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao combinar automação estratégica com engajamento personalizado, a Styli não apenas aumentou as vendas, mas também construiu conexões mais fortes e duradouras com seus clientes e garantiu que a marca permaneça em destaque em um mercado de moda em rápida evolução.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2b20b432bfa4\",\"_type\":\"block\",\"children\":[{\"_key\":\"459bdec89ad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cd6409fee2fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"38d547c030dc\",\"_type\":\"span\",\"marks\":[],\"text\":\"A Stori melhora a experiência do cliente com mensagens interativas no WhatsApp\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"13642b368201\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8a9b12fe922\",\"_type\":\"span\",\"marks\":[\"strong\",\"cb2527edd065\"],\"text\":\"A Stori\"},{\"_key\":\"dba8233badc2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\", líder no setor de fintech na América Latina, oferece soluções financeiras digitais para aqueles que não são atendidos pelos bancos tradicionais\"},{\"_key\":\"11af7c0707fb\",\"_type\":\"span\",\"marks\":[],\"text\":\", com uma taxa de aceitação de crédito de 99% e um rendimento de 15% em contas de depósito.\"}],\"markDefs\":[{\"_key\":\"cb2527edd065\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"ddcc06b6-1d54-465b-9f75-8a00903823ac\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"42e26b06e9d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"872be239dbf6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Comprometida em empoderar as pessoas, a Stori adota uma abordagem centrada no cliente, por meio da projeção de produtos em colaboração com os usuários e atenção aos seus feedbacks, necessidades e pontos fracos. Essa dedicação à satisfação do consumidor é fundamental para o objetivo da Stori de consolidar sua posição como a principal fintech da região.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec8dbc523645\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c8e0e1b5c62\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"52303fa45423\",\"_type\":\"block\",\"children\":[{\"_key\":\"f07c25e259fd\",\"_type\":\"span\",\"marks\":[],\"text\":\"O desafio: melhorar a experiência do cliente.\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"6dcf2425c1f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4ff8bdd1b23\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A Stori reconheceu que alguns de seus processos, como atualizar perfis de usuários e acessar informações de contas, eram difíceis para os clientes navegarem\"},{\"_key\":\"443dd28586df\",\"_type\":\"span\",\"marks\":[],\"text\":\". Para resolver este cenário, a Stori está atualmente focando a aquisição e retenção em todas as etapas do ciclo de vida do cliente.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"71b4bd3f39b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"85fd20011a80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Em suas estratégias de marketing digital para o WhatsApp com a Braze, a empresa identificou dois pontos-chave na jornada do cliente: uma campanha de atualização de endereço para substituição de cartões de crédito e um chatbot projetado para transformar lembretes de pagamento potencialmente frustrantes em mensagens envolventes e divertidas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2a720f922402\",\"_type\":\"block\",\"children\":[{\"_key\":\"b54491797b31\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"82a9e959985d\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e57619019e5\",\"_type\":\"span\",\"marks\":[],\"text\":\"A estratégia: experiências mais coesas\"}],\"markDefs\":[],\"style\":\"h5\"},{\"_key\":\"b865fdf51a8c\",\"_type\":\"block\",\"children\":[{\"_key\":\"6ade2d46e138\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Com a Braze, a Stori aprimorou a experiência do cliente e permitiu que eles atualizassem seus endereços com um único clique\"},{\"_key\":\"0139779963b3\",\"_type\":\"span\",\"marks\":[],\"text\":\" por meio de mensagens do WhatsApp. Também lançou uma campanha que fornecia acesso fácil às informações importantes da conta, como saldos e datas de vencimento de pagamentos.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1768ecaf1e7f\",\"_type\":\"block\",\"children\":[{\"_key\":\"21c1ec31a9a3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para a campanha de atualização de endereço, \"},{\"_key\":\"e3b92d12668b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"a Stori segmentou seu público para identificar os usuários que precisavam rever suas informações\"},{\"_key\":\"294eb9aaa94d\",\"_type\":\"span\",\"marks\":[],\"text\":\" para futuras substituições de cartão de crédito. Em seguida, é enviada uma mensagem direta pelo WhatsApp que solicita os detalhes necessários. Assim, as revisões são feitas de forma ágil.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b744fb4fafbd\",\"_type\":\"block\",\"children\":[{\"_key\":\"6005d65c1a32\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao aproveitar o aplicativo como um canal pessoal e de alto contato, a Stori alcançou altas taxas de conversão e melhorou sua capacidade de atender os consumidores de forma eficaz.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e1c2557e9339\",\"_type\":\"block\",\"children\":[{\"_key\":\"19028a5e2c69\",\"_type\":\"span\",\"marks\":[],\"text\":\"Na prática, essa estratégia aparece em mensagens automáticas simples e objetivas no WhatsApp, que ajudam o cliente a atualizar seus dados ou acessar informações da conta com poucos cliques.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d25e2ce54a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"c84f395d3147\",\"_type\":\"span\",\"marks\":[],\"text\":\"A seguir, você confere um exemplo visual dessa comunicação. O vídeo está em espanhol, mas representa os mesmos fluxos usados em português.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2cc00fa7afff\",\"_type\":\"block\",\"children\":[{\"_key\":\"701e05442b4d\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b3ec7d23154f\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2d3d4a6793f\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f62056089780\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca23ed1a54dd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os resultados — maior engajamento e conversões mais altas\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"6bd384c9aec7\",\"_type\":\"block\",\"children\":[{\"_key\":\"23b24c5b37bb\",\"_type\":\"span\",\"marks\":[],\"text\":\"A campanha direcionada da Stori teve sucesso e mostrou a eficácia de sua abordagem centrada no cliente:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"611b92b90e0a\",\"_type\":\"block\",\"children\":[{\"_key\":\"018a27846847\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3 vezes mais engajamento \"},{\"_key\":\"03daffbea7ea\",\"_type\":\"span\",\"marks\":[],\"text\":\"(taxa de resposta) com o WhatsApp em comparação com notificações push;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"112a32852e1f\",\"_type\":\"block\",\"children\":[{\"_key\":\"fcc5f59f7202\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"26% mais conversões \"},{\"_key\":\"d6b7a0c2ddcb\",\"_type\":\"span\",\"marks\":[],\"text\":\"em comparação com o processo no aplicativo (usuários que atualizam seus endereços).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d53b256021a\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d1f0fb05032\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"074a8eb52cbd\",\"_type\":\"block\",\"children\":[{\"_key\":\"b463220ab207\",\"_type\":\"span\",\"marks\":[],\"text\":\"Potencialize seus resultados de marketing digital para o WhatsApp com a Braze\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"72a0821d25d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"09db282e153e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os relatos de empresas reais que trouxemos neste artigo demonstram que o marketing digital para WhatsApp é uma oportunidade incrível para organizações de todos os tamanhos e setores se relacionarem com seus clientes de forma mais profunda e verdadeira.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"33ea5aa22f15\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a2adf32d838\",\"_type\":\"span\",\"marks\":[],\"text\":\"Seja para a aquisição de novos usuários, aumento das vendas por meio de promoções direcionadas, fidelização ou reconquista, o aplicativo proporciona um conjunto de recursos avançados e versáteis que ajudam o seu negócio a conquistar resultados expressivos. E se você planeja adotar o WhatsApp como parte de uma estratégia multicanal, precisa de uma plataforma como a Braze!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d147dceee26f\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbe5774818c6\",\"_type\":\"span\",\"marks\":[],\"text\":\"A Braze te ajuda a elaborar campanhas relevantes, com conteúdos que refletem as preferências e comportamentos das pessoas. Além disso, organiza e orquestra a jornada do usuário a partir da integração entre todos os canais de marketing da empresa.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"76a43279425f\",\"_type\":\"block\",\"children\":[{\"_key\":\"856b721e1b5b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Confira agora todos os recursos da \"},{\"_key\":\"957bdf28c62c\",\"_type\":\"span\",\"marks\":[\"daafd0f13459\"],\"text\":\"Braze\"},{\"_key\":\"db3558d55acd\",\"_type\":\"span\",\"marks\":[],\"text\":\" e garanta um engajamento do público mais forte e consistente com a sua marca!\"}],\"markDefs\":[{\"_key\":\"daafd0f13459\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"27957059-5d2b-4ef1-8c6e-78759d42d28e\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"a2b1bf84a075\",\"_type\":\"block\",\"children\":[{\"_key\":\"d64e9a8bebbe\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7ccd6eb03254\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a09f052e7c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"FAQ\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"88f6361eb986\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd3371458d02\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como posso medir o sucesso do marketing no WhatsApp?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"ee73add79e5e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff51c2afa582\",\"_type\":\"span\",\"marks\":[],\"text\":\"Acompanhe métricas como taxa de leitura, taxa de cliques e taxa de conversão. Para medir o sucesso geral do seu programa no WhatsApp, também verifique indicadores como aumento nas sessões, compras, retenção e valor da vida útil do cliente. Este monitoramento pode nortear ajustes na estratégia.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a60fdd72d34\",\"_type\":\"block\",\"children\":[{\"_key\":\"c27b0256063f\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0704c77f987e\",\"_type\":\"block\",\"children\":[{\"_key\":\"f3399b81dc2a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Posso enviar mensagens em massa no WhatsApp?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"80d3f06f303b\",\"_type\":\"block\",\"children\":[{\"_key\":\"fcb472290d79\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sim, usando a API WhatsApp Business Platform Cloud, hospedada pela Meta para mensagens em grande escala, você pode enviar mensagens em massa no WhatsApp. No entanto, fique atento aos critérios específicos para cada região do mundo e eventuais limites estabelecidos pela plataforma, que podem ser modificados a qualquer momento.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e368e5b938c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"767d0843a2c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cda081adf795\",\"_type\":\"block\",\"children\":[{\"_key\":\"df4517971840\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como configurar uma conta comercial do WhatsApp para fins de marketing?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"a1f8824a29e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9b5f7b46cb5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Veja como começar:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"714c3f917893\",\"_type\":\"block\",\"children\":[{\"_key\":\"339979843ca1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Conecte o WhatsApp à sua plataforma de engajamento do cliente;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f38ff5bf2da9\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e1df620cb51\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Conclua a verificação da empresa;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9c96858586e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"90db6c86ad9a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Torne-se uma conta comercial oficial;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"750c80662f98\",\"_type\":\"block\",\"children\":[{\"_key\":\"dab3d5b7661f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Aumente seus limites de envios;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0c2858919d36\",\"_type\":\"block\",\"children\":[{\"_key\":\"93b6e24b040c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Colete consentimentos explícitos dos clientes;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c4142d2ffb37\",\"_type\":\"block\",\"children\":[{\"_key\":\"d0eb29d02076\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Crie seus modelos para aprovação no WhatsApp Manager;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8a0952a9d829\",\"_type\":\"block\",\"children\":[{\"_key\":\"08dd5383c400\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalize e organize suas campanhas pelo WhatsApp.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"28d4505eb049\",\"_type\":\"block\",\"children\":[{\"_key\":\"da1c4d075234\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são as principais vantagens de adicionar o WhatsApp ao meu mix de marketing?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"719887bdf7b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb407372d7bb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os principais benefícios de incluir o WhatsApp em seu mix de marketing incluem altas taxas de engajamento, mensagens personalizadas, interações eficientes e simplificadas com os clientes, custo-benefício, recursos de mídia avançados, rede mundial e a capacidade de construir confiança e relacionamentos mais fortes com os usuários.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"54c66f529a72\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae718ed0463c\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7aa5aaf83817\",\"_type\":\"block\",\"children\":[{\"_key\":\"f20b680e1dc5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são alguns casos de uso de alto impacto para o WhatsApp no marketing empresarial?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"56884e723fe0\",\"_type\":\"block\",\"children\":[{\"_key\":\"c999ae7be7fe\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os principais são:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9fa11666000f\",\"_type\":\"block\",\"children\":[{\"_key\":\"9370db7b81d8\",\"_type\":\"span\",\"marks\":[],\"text\":\"registro abandonado, inscrição ou desistência de integração;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"175e84260e62\",\"_type\":\"block\",\"children\":[{\"_key\":\"931a0d40f489\",\"_type\":\"span\",\"marks\":[],\"text\":\"carrinho abandonado;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d468e9692f7f\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a2ea3cf889a\",\"_type\":\"span\",\"marks\":[],\"text\":\"inscrição em programa de fidelidade;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3f740c63ffd2\",\"_type\":\"block\",\"children\":[{\"_key\":\"42aff057e70e\",\"_type\":\"span\",\"marks\":[],\"text\":\"vendas e promoções;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3d39810e0727\",\"_type\":\"block\",\"children\":[{\"_key\":\"47e5a82a7275\",\"_type\":\"span\",\"marks\":[],\"text\":\"alertas de reposição de estoque;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b8b5762963c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"3477469c3b5a\",\"_type\":\"span\",\"marks\":[],\"text\":\"vendas adicionais e vendas cruzadas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e4cdc1b0d941\",\"_type\":\"block\",\"children\":[{\"_key\":\"0adfc787e82f\",\"_type\":\"span\",\"marks\":[],\"text\":\"atualizações e confirmação de pedidos;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50ea26f637b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"83c426c65bc6\",\"_type\":\"span\",\"marks\":[],\"text\":\"pesquisas e feedbacks;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ecee0c4190bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e4d649899b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"anúncios de novos produtos;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"163d9a0b4b3a\",\"_type\":\"block\",\"children\":[{\"_key\":\"59fb24fd3ab5\",\"_type\":\"span\",\"marks\":[],\"text\":\"campanha de recomendação de conteúdo;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a753be58454e\",\"_type\":\"block\",\"children\":[{\"_key\":\"99db366609e7\",\"_type\":\"span\",\"marks\":[],\"text\":\"campanhas de reconquista.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"663f05d50c36\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb0a6e1f1493\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como posso aumentar minha lista de assinantes do WhatsApp?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"6ff9271b710f\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d8c47649a0b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ofereça incentivos baseados em valor, como descontos, acesso exclusivo ou conteúdo útil em troca de inscrições. Considere promover seu canal do WhatsApp em outras plataformas, como site, páginas de destino e canais sociais. Use formulários de captura de número de telefone, códigos QR ou links para coletar inscrições.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ae35038f64f4\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1902f5362c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como posso envolver minha lista de assinantes do WhatsApp de maneiras criativas?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"91dbc9da0b7c\",\"_type\":\"block\",\"children\":[{\"_key\":\"0422e49635ba\",\"_type\":\"span\",\"marks\":[],\"text\":\"Disponibilize conteúdo e ofertas especiais, personalize comunicações, use elementos visuais e interativos, realize enquetes, questionários ou concursos. Gamificar mensagens com respostas rápidas ou até mesmo investir em vídeos para divulgar lançamentos futuros também são boas práticas. O mais relevante é dar informações realmente úteis para o público.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e4fe5ee18e42\",\"_type\":\"block\",\"children\":[{\"_key\":\"20bd86df7346\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"95e4a59b0ac7\",\"_type\":\"block\",\"children\":[{\"_key\":\"77e4e6764718\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são as melhores práticas que devo seguir para manter uma classificação de número de telefone de alta qualidade no WhatsApp?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"1b4dcad09a80\",\"_type\":\"block\",\"children\":[{\"_key\":\"2abdfa1dc39f\",\"_type\":\"span\",\"marks\":[],\"text\":\"As ações mais indicadas são:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"47e5fa879d79\",\"_type\":\"block\",\"children\":[{\"_key\":\"af300da1f080\",\"_type\":\"span\",\"marks\":[],\"text\":\"obtenha o consentimento explícito dos usuários antes de mandar mensagens;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b2f1439c428a\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef8996f7ba53\",\"_type\":\"span\",\"marks\":[],\"text\":\"não envie muitos textos nem seja tão comercial;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"731b77cb82f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"2894e6739e74\",\"_type\":\"span\",\"marks\":[],\"text\":\"monitore o feedback;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"05ecb248a26b\",\"_type\":\"block\",\"children\":[{\"_key\":\"f027e8a0802f\",\"_type\":\"span\",\"marks\":[],\"text\":\"personalize as comunicações;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"89b778bcf200\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c09269e717e\",\"_type\":\"span\",\"marks\":[],\"text\":\"ofereça aos assinantes uma boa variedade de tipos de conteúdo para que acessem informações realmente relevantes para suas preferências.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ff0a11532a9b\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7bb4f5b6e5b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao usar o WhatsApp para comunicações comerciais, é essencial aderir à Política Comercial e à Política de Negócios do WhatsApp. Essas medidas significam enviar mensagens apenas para usuários que optaram por participar, garantir que o conteúdo seja altamente personalizado e útil e evitar mensagens de boas-vindas ou introdutórias abertas. Além disso, esteja atento à frequência das mensagens para evitar sobrecarregar os clientes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3bbd6d78866b\",\"_type\":\"block\",\"children\":[{\"_key\":\"645d8182046a\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0130e88e960c\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a394ded2ca9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como os recursos de mensagens bidirecionais do WhatsApp podem aumentar o envolvimento do cliente?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"c6d873787ef5\",\"_type\":\"block\",\"children\":[{\"_key\":\"5245a10b02eb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Essas funcionalidades permitem que a empresa tenha uma conversa em tempo real com o usuário. Ou seja, é possível personalizar as interações, dar respostas rápidas para perguntas ou reclamações e construir uma relação de confiança. Botões, links e mídias avançadas são algumas opções para usar nas comunicações.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b37c246e7eef\",\"_type\":\"block\",\"children\":[{\"_key\":\"19df0bae795a\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8ec8ef44fd3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c89a33a3f41b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Que tipos de conteúdo posso compartilhar pelo WhatsApp para impulsionar as ações dos clientes?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"efd6cd3f6c69\",\"_type\":\"block\",\"children\":[{\"_key\":\"01bc450a4a78\",\"_type\":\"span\",\"marks\":[],\"text\":\"Existem várias possibilidades, tais como:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3bd114a69217\",\"_type\":\"block\",\"children\":[{\"_key\":\"e95097ded785\",\"_type\":\"span\",\"marks\":[],\"text\":\"mensagens de texto simples;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d61157f38bc4\",\"_type\":\"block\",\"children\":[{\"_key\":\"86cca03c8c82\",\"_type\":\"span\",\"marks\":[],\"text\":\"imagens, que tornam a comunicação atrativa;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e29faabd8c44\",\"_type\":\"block\",\"children\":[{\"_key\":\"04a15f579b15\",\"_type\":\"span\",\"marks\":[],\"text\":\"vídeos;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f96193744f1d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e4607decae6b\",\"_type\":\"span\",\"marks\":[],\"text\":\"áudio;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"37c5f491a526\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8cf14aa9627\",\"_type\":\"span\",\"marks\":[],\"text\":\"documentos básicos ou complexos;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dde62c4fe682\",\"_type\":\"block\",\"children\":[{\"_key\":\"3df2ce2b4e1d\",\"_type\":\"span\",\"marks\":[],\"text\":\"mensagens de produtos usando seus catálogos Meta;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f3560c000d28\",\"_type\":\"block\",\"children\":[{\"_key\":\"b013bad6e0fc\",\"_type\":\"span\",\"marks\":[],\"text\":\"respostas rápidas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fca0175c3f74\",\"_type\":\"block\",\"children\":[{\"_key\":\"6afabfd42c41\",\"_type\":\"span\",\"marks\":[],\"text\":\"botões com links de URL ou para ligar para um número de telefone, por exemplo.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b9b0414683d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a2710119db8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com esses recursos diversos, a empresa pode adotar uma estratégia de WhatsApp focada em diferentes momentos da jornada do cliente, como:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73f19ddc214e\",\"_type\":\"block\",\"children\":[{\"_key\":\"cfad95b2f3b5\",\"_type\":\"span\",\"marks\":[],\"text\":\"lembretes de compromissos;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"766d316d11d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca4fcc023ee3\",\"_type\":\"span\",\"marks\":[],\"text\":\"vendas, códigos promocionais e descontos;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1666029b32e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"6baedcde5193\",\"_type\":\"span\",\"marks\":[],\"text\":\"confirmações de pedidos;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"63c463b9f73c\",\"_type\":\"block\",\"children\":[{\"_key\":\"9469692d9f2e\",\"_type\":\"span\",\"marks\":[],\"text\":\"notificações de queda de preço;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b1cd26470560\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5ba83fbd49e\",\"_type\":\"span\",\"marks\":[],\"text\":\"solicitações de feedback;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0e632d4d928d\",\"_type\":\"block\",\"children\":[{\"_key\":\"11809749bc63\",\"_type\":\"span\",\"marks\":[],\"text\":\"campanhas de carrinho abandonado;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bfb889d74f46\",\"_type\":\"block\",\"children\":[{\"_key\":\"8bbf182c386f\",\"_type\":\"span\",\"marks\":[],\"text\":\"campanhas de novas compras ou repetição de pedido;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"917cb1e10fff\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce4a51fecd47\",\"_type\":\"span\",\"marks\":[],\"text\":\"lembretes de reposição de estoque;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f24f6a7b9bb5\",\"_type\":\"block\",\"children\":[{\"_key\":\"27160a2ca8d5\",\"_type\":\"span\",\"marks\":[],\"text\":\"enquetes;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ca49ad2cf50e\",\"_type\":\"block\",\"children\":[{\"_key\":\"eaab58137819\",\"_type\":\"span\",\"marks\":[],\"text\":\"atualizações de suporte ao cliente;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a8c6ae4eac93\",\"_type\":\"block\",\"children\":[{\"_key\":\"735f52516ea5\",\"_type\":\"span\",\"marks\":[],\"text\":\"alertas de estoque baixo;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"96b79711e8e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"00f34817da3e\",\"_type\":\"span\",\"marks\":[],\"text\":\"campanhas de upsell;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f10ed7e5227\",\"_type\":\"block\",\"children\":[{\"_key\":\"efdcfa44714d\",\"_type\":\"span\",\"marks\":[],\"text\":\"campanhas de vendas cruzadas.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9b863967c4b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e069bb74250\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c62ee457d598\",\"_type\":\"block\",\"children\":[{\"_key\":\"5560ca5bdbc9\",\"_type\":\"span\",\"marks\":[],\"text\":\"A Braze oferece suporte ao marketing do WhatsApp?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"bc5c95b43ec1\",\"_type\":\"block\",\"children\":[{\"_key\":\"53a20ff87793\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sim. Em março de 2023, a Braze introduziu o suporte nativo para o WhatsApp, o que capacitou as marcas a envolver os clientes mais profundamente por meio de conversas bidirecionais em tempo real em grande escala. Desde então, nossos usuários aumentaram significativamente o uso do canal.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0d5bcbe4ac3a\",\"_type\":\"block\",\"children\":[{\"_key\":\"294828752775\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com a Braze, os profissionais de marketing podem integrar e dimensionar rapidamente seus programas do WhatsApp, remover remetentes terceirizados e intermediários. Depois que o canal é configurado, eles podem se envolver facilmente em conversas em tempo real com os usuários certos para capturar a atenção e aumentar as conversões.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c3a414e34c61\",\"_type\":\"block\",\"children\":[{\"_key\":\"171c0a25c463\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao unificar o WhatsApp com os demais pontos de contato digitais, é possível otimizar gastos com campanhas e proporcionar experiências consistentes para o público em todas as plataformas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6f93b51f2481\",\"_type\":\"block\",\"children\":[{\"_key\":\"12166385d0ee\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ca6ba6097225\",\"_type\":\"block\",\"children\":[{\"_key\":\"b94768e148c3\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Declarações prospectivas\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cb47376036a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"dab4b7422091\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$32\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"53f2d54ac2fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ed4b992ab2c\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":{\"industries\":null,\"productFeatures\":[{\"_id\":\"imported-craft-675679\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"WhatsApp\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"WhatsApp\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"WhatsApp\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"WhatsApp\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"WhatsApp\"}],\"slug\":{\"current\":\"whatsapp\"}}],\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":null,\"useCases\":null},\"faqs\":{\"heading\":\"Frequently Asked Questions\"},\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Uma mulher sorridente segura um telefone que exibe uma solicitação de pagamento \\\"CashBlaster\\\" no valor de US$ 50 para uma pizza, com o logotipo do WhatsApp acima.\",\"asset\":{\"_ref\":\"image-cd4096465ce912eed291221680844531d54a6070-1200x675-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},\"hasFAQs\":false,\"hideFromListing\":false,\"language\":\"pt-br\",\"publicationDates\":{\"publishedAt\":\"2026-02-24T18:19:00.000Z\"},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cd4096465ce912eed291221680844531d54a6070-1200x675-webp\",\"_type\":\"reference\"}},\"pageDescription\":\"Veja como implementar ações de marketing digital para WhatsApp no seu negócio, conheça casos de uso e resultados de empresas que adotaram o canal!\",\"pageTitle\":\"Marketing digital para WhatsApp: saiba tudo sobre o assunto\",\"slug\":{\"_type\":\"slug\",\"current\":\"marketing-digital-para-whatsapp\"}},\"showTableOfContents\":true,\"title\":\"Marketing digital para WhatsApp: saiba tudo sobre o assunto\",\"tocHeadingDepth\":2},{\"_createdAt\":\"2026-01-30T21:11:28Z\",\"_id\":\"c2ea50b1-713c-4866-8060-226baf133475\",\"_rev\":\"kwRrI5AJidtxrLvRXw7nH1\",\"_type\":\"blogPost\",\"_updatedAt\":\"2026-02-26T00:22:15Z\",\"author\":[{\"_id\":\"e8005de1-ed47-4a55-b635-23e7e8fa294c\",\"bio\":[{\"_key\":\"ee3660e69b0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6048215604c\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_id\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"icon\":null,\"logoType\":null,\"name\":\"Braze\",\"url\":\"https://braze.com\"},\"facebookUrl\":null,\"firstName\":\"Equipe\",\"githubUrl\":null,\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"instagramUrl\":null,\"lastName\":\"Braze\",\"linkedinUrl\":null,\"xUrl\":null}],\"body\":[{\"_key\":\"afaf3c57f4cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"e23dd23405b4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mensagens personalizadas para WhatsApp: guia completo!\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0f0471c193f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb500809040b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Imagine receber uma notificação que parece ter sido escrita exatamente para você. Não é genérica, não soa automática. É um aviso sobre o produto que você pesquisou, agora em uma versão que combina mais com seu perfil. Esse tipo de experiência é o que define o impacto das \"},{\"_key\":\"d95d63847495\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"mensagens personalizadas para WhatsApp\"},{\"_key\":\"2c47139fec51\",\"_type\":\"span\",\"marks\":[],\"text\":\" na relação entre marcas e clientes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c033ad0dd66e\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b438cabf198\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nos últimos anos, esse formato deixou de ser um diferencial e passou a ocupar um papel central na comunicação com o consumidor. De acordo com a \"},{\"_key\":\"1c52329e066a\",\"_type\":\"span\",\"marks\":[\"1d4540d0bc78\",\"em\"],\"text\":\"Pesquisa Serviço 2025\"},{\"_key\":\"4a5fcc7775d7\",\"_type\":\"span\",\"marks\":[],\"text\":\", do Sebrae, \"},{\"_key\":\"3c7f216741ee\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"mais de 80% dos pequenos negócios de serviços no Brasil usam o WhatsApp como principal meio de contato\"},{\"_key\":\"1d4363ad74fe\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"1d4540d0bc78\",\"_type\":\"link\",\"href\":\"https://agenciasebrae.com.br/cultura-empreendedora/whatsapp-e-o-principal-meio-de-comunicacao-para-80-dos-negocios-de-servico/\"}],\"style\":\"normal\"},{\"_key\":\"0c792553bc2b\",\"_type\":\"block\",\"children\":[{\"_key\":\"0361944c7ef4\",\"_type\":\"span\",\"marks\":[],\"text\":\"O levantamento mostra ainda que o aplicativo supera redes sociais, telefone e até o atendimento presencial, citado por cerca de 56% dos empreendedores,\"},{\"_key\":\"e65fd5e1b3f1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" \"},{\"_key\":\"f92e80c62225\",\"_type\":\"span\",\"marks\":[],\"text\":\"reforçando como o canal se tornou decisivo na jornada do cliente.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2310f0097d03\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a9ba5f1a97f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Neste artigo, você entenderá o que são mensagens personalizadas para WhatsApp, além de conhecer seus principais tipos e exemplos práticos.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"300372d152f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bd7fe67ab86\",\"_type\":\"span\",\"marks\":[],\"text\":\"Continue a leitura e veja como a Braze permite personalizar comunicações no WhatsApp em escala e em tempo real.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"99fcb91e81ed\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b68a3c585dc\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que são mensagens personalizadas para WhatsApp?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"510d2684b341\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4a2492f3bc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"São notificações construídas a partir de dados de comportamento, preferências e contexto do cliente, enviadas no momento adequado. O formato aumenta a relevância, reduz o ruído na comunicação e ainda amplia a probabilidade de resposta, engajamento e ação ao longo da \"},{\"_key\":\"72e6b8f84577\",\"_type\":\"span\",\"marks\":[\"448fdd08cda1\"],\"text\":\"jornada do cliente\"},{\"_key\":\"74caf5504dff\",\"_type\":\"span\",\"marks\":[],\"text\":\" no WhatsApp.\"}],\"markDefs\":[{\"_key\":\"448fdd08cda1\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"1a8177bc-42eb-4306-9992-5c945f5bb72b\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"554c63becd73\",\"_type\":\"block\",\"children\":[{\"_key\":\"cbe51d5f265a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quando falamos sobre o que são mensagens personalizadas para WhatsApp, devemos ir além do “Olá, [nome]”. Trata-se de entregar conteúdo certo, no momento ideal, pelo \"},{\"_key\":\"4863933dd77c\",\"_type\":\"span\",\"marks\":[\"f1a3df556f8b\"],\"text\":\"canal de comunicação\"},{\"_key\":\"30b27bcdf724\",\"_type\":\"span\",\"marks\":[],\"text\":\" que o público já usa diariamente.\"}],\"markDefs\":[{\"_key\":\"f1a3df556f8b\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"fec3a60b-6dc2-44f6-b3ff-bd24c537ac52\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"f3700d8f289c\",\"_type\":\"block\",\"children\":[{\"_key\":\"dad14f35f5c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Agora que o conceito está preciso, vamos conhecer os principais formatos dessa abordagem.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"329b633880d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"1148f4325507\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"98ac912af4f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2bf5849f98a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são os tipos de mensagens personalizadas para WhatsApp?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b0f41bd09c6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"321778494934\",\"_type\":\"span\",\"marks\":[],\"text\":\"Na prática, a personalização no WhatsApp pode assumir diferentes formatos, definidos pelo contexto da jornada, pelo tipo de dado disponível e pelo objetivo da interação. Entre os principais estão:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e6403061f41\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b7a40e19147\",\"_type\":\"span\",\"marks\":[],\"text\":\"mensagens baseadas em comportamento de navegação ou compra;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d785a3919bb0\",\"_type\":\"block\",\"children\":[{\"_key\":\"92af91dface3\",\"_type\":\"span\",\"marks\":[],\"text\":\"comunicações acionadas por eventos da jornada do cliente;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"074eb251a204\",\"_type\":\"block\",\"children\":[{\"_key\":\"e353ffd9f295\",\"_type\":\"span\",\"marks\":[],\"text\":\"mensagens segmentadas por perfil, interesse ou localização;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d4587258e139\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9a2dc8a4db5\",\"_type\":\"span\",\"marks\":[],\"text\":\"notificações transacionais com conteúdo contextual;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"690380268e83\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ec521f188fc\",\"_type\":\"span\",\"marks\":[],\"text\":\"campanhas recorrentes adaptadas ao histórico de interação.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e9466973186e\",\"_type\":\"block\",\"children\":[{\"_key\":\"88ab03943760\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esses formatos mostram como os tipos de mensagens personalizadas para WhatsApp podem acompanhar desde a descoberta até a recompra e manter a comunicação não invasiva.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3ccd21983daa\",\"_type\":\"block\",\"children\":[{\"_key\":\"fec9e529eee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c608983c84d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f18938ed371\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são os principais exemplos de mensagens personalizadas para WhatsApp?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b81a47665a77\",\"_type\":\"block\",\"children\":[{\"_key\":\"11d308b5d808\",\"_type\":\"span\",\"marks\":[],\"text\":\"A personalização no WhatsApp se materializa em aplicações concretas orientadas por dados e padrões de comportamento. Veja, a seguir, exemplos que ilustram esse tipo de abordagem:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c2310883f2de\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a6dd6784463\",\"_type\":\"span\",\"marks\":[],\"text\":\"lembrete de produto visualizado recentemente;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"68e56f5a9396\",\"_type\":\"block\",\"children\":[{\"_key\":\"145f95e433ec\",\"_type\":\"span\",\"marks\":[],\"text\":\"oferta relacionada a uma compra anterior;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f31b314bff2a\",\"_type\":\"block\",\"children\":[{\"_key\":\"93d14960d6aa\",\"_type\":\"span\",\"marks\":[],\"text\":\"aviso de reposição de estoque de um item favorito;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"419fb7d799f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"703414938242\",\"_type\":\"span\",\"marks\":[],\"text\":\"mensagem pós-compra com dicas de uso personalizadas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e5f57f2b031a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a76abda448c4\",\"_type\":\"span\",\"marks\":[],\"text\":\"convite para ação baseado em interações recentes.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6d8f65a26c8b\",\"_type\":\"block\",\"children\":[{\"_key\":\"502efd7eaf00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Agora, imagine receber uma notificação assim: \"},{\"_key\":\"72762badf280\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"“[seu nome], aquele tênis branco que você salvou voltou ao estoque. Seu número ainda está disponível” ou “Para conservar o seu novo tênis branco, a recomendação é evitar máquina de lavar e usar escova macia na limpeza.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2eb77074108b\",\"_type\":\"block\",\"children\":[{\"_key\":\"60943d2adfb9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esses exemplos de mensagens personalizadas para WhatsApp mostram como contexto e timing transformam uma simples notificação em um convite natural à ação.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2e149010f05e\",\"_type\":\"block\",\"children\":[{\"_key\":\"90c08d986fca\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec1db18bf24b\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e3e1d5d9a39\",\"_type\":\"span\",\"marks\":[],\"text\":\"Por que mensagens personalizadas para WhatsApp elevam o engajamento do cliente?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6eff8bfec182\",\"_type\":\"block\",\"children\":[{\"_key\":\"db2a5af01b6c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mensagens personalizadas aumentam o engajamento porque capturam atenção, reduzem ruído e entregam valor imediato. Quando o conteúdo faz sentido para o cliente, a comunicação deixa de ser ignorada e passa a gerar respostas, cliques, continuidade de conversa e ações concretas ao longo da jornada.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c94a43d7ff5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"def935ae4c4e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esse efeito é sustentado por dados. Um \"},{\"_key\":\"1388e25ed4b9\",\"_type\":\"span\",\"marks\":[\"cdd9108ebfae\"],\"text\":\"levantamento da Havas Media Network\"},{\"_key\":\"ba2a1ca365ce\",\"_type\":\"span\",\"marks\":[],\"text\":\", baseado na análise de 9.000 estudos de brand lift, aponta a relevância da atenção na comunicação. Interações que capturam atenção de forma qualificada tendem a influenciar a preferência de marca e a intenção de compra.\"}],\"markDefs\":[{\"_key\":\"cdd9108ebfae\",\"_type\":\"link\",\"href\":\"https://havasmedianetwork.com/news/link-between-attention-and-drivers-of-brand-outcomes-revealed-in-new-research/\"}],\"style\":\"normal\"},{\"_key\":\"9534479366c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8bd2b422e72\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nesse contexto, quando o conteúdo considera o momento e o perfil do cliente, o WhatsApp deixa de atuar apenas como meio de contato. O aplicativo passa a exercer influência direta nas decisões de compra.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0fbd04fa8d26\",\"_type\":\"block\",\"children\":[{\"_key\":\"f313554f6e7d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Quer aprofundar a estratégia além do WhatsApp? Confira o conteúdo: \"},{\"_key\":\"baf186c6c3a8\",\"_type\":\"span\",\"marks\":[\"strong\",\"92f30528a3fd\"],\"text\":\"Engajamento do cliente: o que é, como engajar + dicas práticas\"},{\"_key\":\"c1bba52d64c6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" e entenda como criar conexões consistentes ao longo de toda a experiência.\"}],\"markDefs\":[{\"_key\":\"92f30528a3fd\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"df5fc958-814d-4467-8226-75f9b58726eb\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"0dc34a8b39de\",\"_type\":\"block\",\"children\":[{\"_key\":\"cee59d91cfb5\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7baa72881f9b\",\"_type\":\"block\",\"children\":[{\"_key\":\"81c6161a180c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são as boas práticas para personalização de mensagens no WhatsApp?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"333b89c3cdba\",\"_type\":\"block\",\"children\":[{\"_key\":\"a800d6df0dd8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalizar mensagens no WhatsApp exige equilíbrio entre dados, contexto e frequência. Boas práticas preservam a experiência do cliente, evitam excesso de contato e ampliam o impacto das interações ao longo do relacionamento. Para orientar essa abordagem, as seguintes diretrizes se destacam:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5411361410fa\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed2b83458d22\",\"_type\":\"span\",\"marks\":[],\"text\":\"Utilizar dados de primeira parte de forma inteligente;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cca57836ef4e\",\"_type\":\"block\",\"children\":[{\"_key\":\"1010bb59d9bc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Respeitar timing e estágio da jornada;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bc47c7e3a643\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd43f7292f99\",\"_type\":\"span\",\"marks\":[],\"text\":\"Manter mensagens precisas, curtas e objetivas;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"be42e5f5e359\",\"_type\":\"block\",\"children\":[{\"_key\":\"47324239c013\",\"_type\":\"span\",\"marks\":[],\"text\":\"Testar variações de conteúdo e abordagem;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77ed9716cd5f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e4cf328a5d6b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Monitorar respostas para ajustes contínuos.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5f96f829a4d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0a6f77dbeeb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Seguir essas orientações consolida as boas práticas para personalização de mensagens no WhatsApp e prepara a estratégia para crescer com consistência.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"32c0f2820aae\",\"_type\":\"block\",\"children\":[{\"_key\":\"f23ea9c031af\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Para expandir essa lógica para outros pontos de contato, leia: \"},{\"_key\":\"296ecc1f3673\",\"_type\":\"span\",\"marks\":[\"strong\",\"b6119768618f\"],\"text\":\"O que é personalização da experiência do cliente? Guia! e veja como dados e contexto moldam experiências mais relevantes\"},{\"_key\":\"4a45b45f4801\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"b6119768618f\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"6f22ec12-4e3b-4343-86b4-0dd1411e0ddc\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"ad33e0c72209\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec240d66ed45\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"01fb8a8a5518\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bf6c15c377a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Por que usar a Braze para personalização de mensagens no WhatsApp?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7a936653752f\",\"_type\":\"block\",\"children\":[{\"_key\":\"4cfcae67fae8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalizar em escala exige mais do que boas intenções. Requer dados integrados, decisões inteligentes e capacidade de adaptação contínua. É exatamente nesse ponto que a Braze se diferencia.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7ca4d35b2486\",\"_type\":\"block\",\"children\":[{\"_key\":\"5474e244f9e1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com a Braze, empresas conseguem orquestrar mensagens personalizadas para WhatsApp a partir de dados de primeira parte, combinando comportamento, preferências e contexto em tempo real.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0ae73d4ddb07\",\"_type\":\"block\",\"children\":[{\"_key\":\"414b64189394\",\"_type\":\"span\",\"marks\":[],\"text\":\"A plataforma permite executar \"},{\"_key\":\"a8ca90e4d134\",\"_type\":\"span\",\"marks\":[\"strong\",\"2a8268c7b598\"],\"text\":\"teste A/B\"},{\"_key\":\"35c9b4f22ebc\",\"_type\":\"span\",\"marks\":[],\"text\":\", realizar otimização em tempo real e ajustar mensagens conforme a resposta de cada usuário, mantendo o foco no engajamento do cliente ao longo de toda a jornada.\"}],\"markDefs\":[{\"_key\":\"2a8268c7b598\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"9e4ce431-21ea-4102-8f8b-e28d6789ea1e\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"40c79c2d0a07\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd96985ab4de\",\"_type\":\"span\",\"marks\":[],\"text\":\"Se você busca transformar um simples aplicativo em um canal estratégico de relacionamento e conversão, este é o próximo passo: \"},{\"_key\":\"e28852b3df66\",\"_type\":\"span\",\"marks\":[\"strong\",\"bf87906b724b\"],\"text\":\"agendar sua demonstração\"},{\"_key\":\"70e9e878b775\",\"_type\":\"span\",\"marks\":[],\"text\":\" da plataforma de engajamento do cliente e personalização de mensagens no WhatsApp!\"}],\"markDefs\":[{\"_key\":\"bf87906b724b\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"27957059-5d2b-4ef1-8c6e-78759d42d28e\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"adfa1e74bade\",\"_type\":\"block\",\"children\":[{\"_key\":\"338ffc75e807\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a8130097c665\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a7744f6519b\",\"_type\":\"span\",\"marks\":[],\"text\":\"FAQ\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"52c62de7be8f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c57885ab1bc4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como aplicar teste A/B e otimização em tempo real em mensagens personalizadas para WhatsApp?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"0da577677e90\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5b78d0a257e\",\"_type\":\"span\",\"marks\":[],\"text\":\"A aplicação de teste A/B envolve comparar variações de conteúdo, timing ou abordagem para identificar o que gera mais resposta. Com otimização em tempo real, os resultados ajustam automaticamente as próximas mensagens, o que garante aprendizado contínuo e melhoria constante na performance das mensagens personalizadas para WhatsApp.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5926543988ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"159388e9b7af\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fede393c4362\",\"_type\":\"block\",\"children\":[{\"_key\":\"75c5ddfa6144\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais métricas de engajamento do cliente acompanhar no WhatsApp?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"e9c4099eea31\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f4beb8a2a00\",\"_type\":\"span\",\"marks\":[],\"text\":\"As principais métricas de engajamento do cliente no WhatsApp incluem taxa de leitura, resposta, cliques, continuidade de conversa e conversão associada. Essas métricas ajudam a entender não apenas o alcance, mas a relevância, e permitem ajustes na personalização e no ritmo das mensagens ao longo da jornada.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e170bf1483f4\",\"_type\":\"block\",\"children\":[{\"_key\":\"fffba0a633fc\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8c40cd8656c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"f4086d8fd283\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como escolher uma plataforma para personalização de mensagens no WhatsApp?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"f3d6ee933a02\",\"_type\":\"block\",\"children\":[{\"_key\":\"c802bca6458b\",\"_type\":\"span\",\"marks\":[],\"text\":\"A escolha deve considerar integração de dados, capacidade de personalização em escala, suporte a teste A/B, otimização em tempo real e visão unificada do cliente. Uma boa plataforma permite decisões inteligentes baseadas em comportamento e garante que mensagens personalizadas para WhatsApp evoluam junto ao cliente.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2256c9c83182\",\"_type\":\"block\",\"children\":[{\"_key\":\"8df468818661\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0fb3453f4124\",\"_type\":\"block\",\"children\":[{\"_key\":\"84299b399efd\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"893b110a9a15\",\"_type\":\"block\",\"children\":[{\"_key\":\"074f1281e39d\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"imported-craft-263283\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Dynamic Segmentation\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Segmentation dynamique\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Segmentação dinâmica\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"ダイナミックセグメンテーション\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"동적 세분화\"}],\"slug\":{\"current\":\"dynamic-segmentation\"}}],\"useCases\":null},\"faqs\":{\"heading\":\"Frequently Asked Questions\"},\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Uma jovem sorridente, usando um smartphone, recebe uma mensagem no WhatsApp pedindo 50 dólares para uma pizza.\",\"asset\":{\"_ref\":\"image-cd4096465ce912eed291221680844531d54a6070-1200x675-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},\"hasFAQs\":false,\"hideFromListing\":false,\"language\":\"pt-br\",\"publicationDates\":{\"publishedAt\":\"2026-02-13T17:06:00.000Z\"},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"pageDescription\":\"Entenda o que são mensagens personalizadas para WhatsApp, veja exemplos práticos e descubra como aumentar o engajamento com personalização.\",\"pageTitle\":\"Mensagens personalizadas para WhatsApp: tipos e exemplos\",\"slug\":{\"_type\":\"slug\",\"current\":\"mensagens-personalizadas-whatsapp\"}},\"showTableOfContents\":true,\"title\":\"Mensagens personalizadas para WhatsApp: tipos e exemplos\",\"tocHeadingDepth\":2},{\"_createdAt\":\"2026-01-30T20:57:05Z\",\"_id\":\"300d5ae9-b85d-48ae-a413-41afb8ff5387\",\"_rev\":\"nfv8n9plpSXa4AkCSkk431\",\"_system\":{\"base\":{\"id\":\"drafts.300d5ae9-b85d-48ae-a413-41afb8ff5387\",\"rev\":\"662791c8-d109-4733-9cb2-a9c2c91a0246\"}},\"_type\":\"blogPost\",\"_updatedAt\":\"2026-02-12T21:09:07Z\",\"author\":[{\"_id\":\"e8005de1-ed47-4a55-b635-23e7e8fa294c\",\"bio\":[{\"_key\":\"ee3660e69b0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6048215604c\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_id\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"icon\":null,\"logoType\":null,\"name\":\"Braze\",\"url\":\"https://braze.com\"},\"facebookUrl\":null,\"firstName\":\"Equipe\",\"githubUrl\":null,\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"instagramUrl\":null,\"lastName\":\"Braze\",\"linkedinUrl\":null,\"xUrl\":null}],\"body\":[{\"_key\":\"fb7d4ea5cbd0\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb96e190547b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mensagem automática de WhatsApp para clientes: guia prático!\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"480cf7086c61\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd25cd7b0b35\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sabe aquela mensagem que você recebeu para confirmar um pedido, avisar que alguém retornaria em instantes ou informar que o atendimento continuaria no dia seguinte? Esse tipo de interação, que parece simples, faz parte de uma engrenagem cada vez mais estratégica nas empresas: a \"},{\"_key\":\"f16809596e6d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"mensagem automática de WhatsApp para clientes\"},{\"_key\":\"d43ff2998e0e\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8fec290c158d\",\"_type\":\"block\",\"children\":[{\"_key\":\"7212aaf01a15\",\"_type\":\"span\",\"marks\":[],\"text\":\"O canal deixou de ser apenas um meio de troca informal e passou a concentrar interações decisivas da jornada, do primeiro contato ao pós-venda. Não por acaso, \"},{\"_key\":\"fd4347bf0ef2\",\"_type\":\"span\",\"marks\":[\"bec41269ea38\"],\"text\":\"dados citados pela \"},{\"_key\":\"73306877d31e\",\"_type\":\"span\",\"marks\":[\"bec41269ea38\",\"em\"],\"text\":\"Forbes\"},{\"_key\":\"8f966550f365\",\"_type\":\"span\",\"marks\":[],\"text\":\" mostram que o WhatsApp já ocupa a terceira posição entre os canais de marketing mais usados no Brasil. O aplicativo está atrás apenas das plataformas da Meta e do Google Ads.\"}],\"markDefs\":[{\"_key\":\"bec41269ea38\",\"_type\":\"link\",\"href\":\"https://forbes.com.br/forbes-mkt/2025/09/whatsapp-ainda-e-subaproveitado-por-empresas-brasileiras/\"}],\"style\":\"normal\"},{\"_key\":\"cfcee1683435\",\"_type\":\"block\",\"children\":[{\"_key\":\"ebfee77a3de6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além disso, \"},{\"_key\":\"71b2bee4e6aa\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"77,6%\"},{\"_key\":\"495b262e49b8\",\"_type\":\"span\",\"marks\":[],\"text\":\" das empresas enxergam o aplicativo como um pilar das estratégias para os próximos dois anos.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fa41f3bf4fd0\",\"_type\":\"block\",\"children\":[{\"_key\":\"438908f17592\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esse cenário ajuda a explicar por que estruturar corretamente a mensagem automática de WhatsApp para clientes deixou de ser uma escolha operacional e se tornou um fator de experiência, eficiência e escala.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9059c0d1ee31\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d08db415e83\",\"_type\":\"span\",\"marks\":[],\"text\":\"Continue a leitura para entender como aplicar automações com propósito e por que usar a Braze para enviar mensagem automática no WhatsApp para clientes!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4a4283af7b32\",\"_type\":\"block\",\"children\":[{\"_key\":\"67ee1b6be72b\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0646abee4ed4\",\"_type\":\"block\",\"children\":[{\"_key\":\"45aa2137bd50\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que é e como funciona a mensagem automática de WhatsApp para clientes?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"8517163f7b08\",\"_type\":\"block\",\"children\":[{\"_key\":\"130d2e164ed1\",\"_type\":\"span\",\"marks\":[],\"text\":\"O disparo programado é um recurso que permite enviar respostas ou notificações pelo WhatsApp, acionadas por eventos, horários ou ações do usuário. Essa \"},{\"_key\":\"ce20aac4a1b2\",\"_type\":\"span\",\"marks\":[\"1dacb97a8dd2\"],\"text\":\"automação\"},{\"_key\":\"94cf8b8f16e5\",\"_type\":\"span\",\"marks\":[],\"text\":\" garante a continuidade na comunicação, reduz o tempo de espera e mantém o padrão nas interações, mesmo quando não há atendimento humano imediato.\"}],\"markDefs\":[{\"_key\":\"1dacb97a8dd2\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"9179d369-30d0-4a91-a79b-0cd8790f536a\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"470109dd0e4e\",\"_type\":\"block\",\"children\":[{\"_key\":\"255ac5d2ffc4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Na prática, o funcionamento depende da integração com o WhatsApp Business API e plataformas de engajamento. A partir disso, as mensagens são enviadas conforme regras definidas, como início de conversa, atualização de compra ou status de solicitação.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5291bda7a432\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b1774bc25e9\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"93596b5d441d\",\"_type\":\"block\",\"children\":[{\"_key\":\"85d5bec112ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são os tipos de mensagens automáticas de WhatsApp para clientes?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"99adff6bcfb0\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae00f25c8cb9\",\"_type\":\"span\",\"marks\":[],\"text\":\"As automações no WhatsApp podem assumir diferentes formatos, conforme o objetivo da interação e o momento da jornada. Antes de detalhar cada um, observe a classificação:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c331becda60a\",\"_type\":\"block\",\"children\":[{\"_key\":\"425737b33ac0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mensagem de saudação\"},{\"_key\":\"f5701512fb30\",\"_type\":\"span\",\"marks\":[],\"text\":\", enviada no primeiro contato para confirmar recebimento e orientar próximos passos;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"93b1dd7f7c6d\",\"_type\":\"block\",\"children\":[{\"_key\":\"4cdecde682f9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mensagem de ausência\"},{\"_key\":\"01e65dd8a01f\",\"_type\":\"span\",\"marks\":[],\"text\":\", utilizada fora do horário de atendimento para informar prazos e disponibilidade;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"723b5a559806\",\"_type\":\"block\",\"children\":[{\"_key\":\"82f3fc18a900\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mensagem de status de pedido\"},{\"_key\":\"25ba19131b58\",\"_type\":\"span\",\"marks\":[],\"text\":\", aplicada para comunicar etapas como pagamento, separação, envio ou entrega.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"95a1cc82b74a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3c265f12fe9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esses formatos compõem os tipos de mensagens automáticas de WhatsApp para clientes e permitem que a comunicação seja estruturada em cada ponto de contato.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6e1a564b47ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"f27a06d8a0be\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2e46ce5b413f\",\"_type\":\"block\",\"children\":[{\"_key\":\"870ce51ece40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são os principais exemplos de mensagens automáticas de WhatsApp para clientes?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1318bce60b2e\",\"_type\":\"block\",\"children\":[{\"_key\":\"37e757f1736b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os exemplos mais recorrentes aparecem em pontos da jornada nos quais o cliente espera retorno rápido ou atualização objetiva. A seguir, estão os mais utilizados pelas empresas nesse tipo de automação:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8408fa7855f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"abc9f5239ceb\",\"_type\":\"span\",\"marks\":[],\"text\":\"confirmação de recebimento do contato ou solicitação;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cd2ff7111daa\",\"_type\":\"block\",\"children\":[{\"_key\":\"a061255be037\",\"_type\":\"span\",\"marks\":[],\"text\":\"aviso sobre indisponibilidade temporária de atendimento;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b24250a6e8b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"77e23743b87f\",\"_type\":\"span\",\"marks\":[],\"text\":\"atualização sobre o andamento de compra ou serviço.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e3df87efd8a1\",\"_type\":\"block\",\"children\":[{\"_key\":\"63c97b9c8922\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esses formatos ganham vida quando aplicados no contexto certo. Abaixo, veja como cada modelo funciona na prática e em quais situações deve ser utilizado.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"30ed51177929\",\"_type\":\"block\",\"children\":[{\"_key\":\"4749bd0e6326\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"62b3e8ee39c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2917610768f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Exemplos de mensagens automáticas de WhatsApp para clientes\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"b7215642b5af\",\"_type\":\"block\",\"children\":[{\"_key\":\"45c9db4eae54\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mensagem de saudação: \"},{\"_key\":\"9332fbab5d48\",\"_type\":\"span\",\"marks\":[],\"text\":\"indicada para o início da conversa, confirma o recebimento do contato e orienta sobre próximos passos ou tempo estimado de resposta.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"df2324f0bd3c\",\"_type\":\"block\",\"children\":[{\"_key\":\"f49d61d8f24c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mensagem de ausência: \"},{\"_key\":\"0154e5aebe8a\",\"_type\":\"span\",\"marks\":[],\"text\":\"usada fora do horário comercial, informa quando o atendimento será retomado e reduz a frustração causada por silêncio prolongado.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"beabebab2eb2\",\"_type\":\"block\",\"children\":[{\"_key\":\"7cf773bc48a2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mensagem de status de pedido: \"},{\"_key\":\"97f16d337835\",\"_type\":\"span\",\"marks\":[],\"text\":\"aplicada em fluxos transacionais para comunicar etapas como pagamento aprovado, envio ou entrega concluída.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea006b90b04d\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e0a0e93f624\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"358904cbef36\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8942580dab2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como usar as mensagens automáticas de WhatsApp para clientes?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"84ba46bc31e4\",\"_type\":\"block\",\"children\":[{\"_key\":\"659eca68df33\",\"_type\":\"span\",\"marks\":[],\"text\":\"O uso de automações no WhatsApp começa com planejamento e alinhamento entre tecnologia, dados e \"},{\"_key\":\"3e6e71658627\",\"_type\":\"span\",\"marks\":[\"0c5fc0e0c8a7\"],\"text\":\"jornada do cliente\"},{\"_key\":\"de9d96429c14\",\"_type\":\"span\",\"marks\":[],\"text\":\". Uma configuração bem estruturada garante envios oportunos, reduz abordagens descontextualizadas, organiza fluxos de contato e preserva a experiência ao longo das interações, mesmo em operações com grande volume de mensagens.\"}],\"markDefs\":[{\"_key\":\"0c5fc0e0c8a7\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"1a8177bc-42eb-4306-9992-5c945f5bb72b\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"23ad88e69cd1\",\"_type\":\"block\",\"children\":[{\"_key\":\"31c95add5519\",\"_type\":\"span\",\"marks\":[],\"text\":\"Antes de colocar a estratégia em prática, é importante validar se a operação atende aos requisitos básicos que sustentam esse tipo de envio. Veja o checklist com requisitos e as boas práticas de envio.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ef56409a507d\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b1f49a3ba91\",\"_type\":\"span\",\"marks\":[],\"text\":\"Checklist: requisitos para mensagem automática de WhatsApp para clientes\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"fbf8d0f078ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6dd3ff3496d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Acesso ao WhatsApp Business API;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a377880dc32\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1dd45cb7960\",\"_type\":\"span\",\"marks\":[],\"text\":\"Consentimento explícito do usuário (opt-in);\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"378539df5d51\",\"_type\":\"block\",\"children\":[{\"_key\":\"c8200912dd67\",\"_type\":\"span\",\"marks\":[],\"text\":\"Política de privacidade e \"},{\"_key\":\"5950eb5b329f\",\"_type\":\"span\",\"marks\":[\"2d9648a53df8\"],\"text\":\"proteção de dados\"},{\"_key\":\"f475181bf3c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" definida;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"2d9648a53df8\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"6b1b40b3-c370-45e3-b089-059ece722604\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"dbdeb4745abe\",\"_type\":\"block\",\"children\":[{\"_key\":\"f78f5c1a511b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Integração com CRM ou plataforma de engajamento;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3ffee147e946\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d3efa4c5bea\",\"_type\":\"span\",\"marks\":[],\"text\":\"Regras estabelecidas de frequência, horário e tipo de conteúdo.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5d6952ef84f1\",\"_type\":\"block\",\"children\":[{\"_key\":\"054f5939f503\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com esses pontos atendidos, a automação passa a operar de forma consistente e alinhada à jornada.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cd8dd5b5fb22\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ff057561cba\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Automação e escala não são o mesmo. Descubra quando o envio em grande volume faz sentido. Leia o nosso artigo: \"},{\"_key\":\"ea05319d5649\",\"_type\":\"span\",\"marks\":[\"strong\",\"5d510c862103\"],\"text\":\"Mensagem em massa no WhatsApp: funcionamento + benefícios\"},{\"_key\":\"71d723d495b1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"5d510c862103\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"28fd6892-e911-4818-b060-6a6da071e616\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"2fd6c184340f\",\"_type\":\"block\",\"children\":[{\"_key\":\"58701d3d7398\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d82464f75921\",\"_type\":\"block\",\"children\":[{\"_key\":\"5bf93f87db95\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são as boas práticas de envio de mensagem automática de WhatsApp para clientes?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3bd59018cd47\",\"_type\":\"block\",\"children\":[{\"_key\":\"904d9f15199b\",\"_type\":\"span\",\"marks\":[],\"text\":\"As boas práticas de envio começam pela personalização baseada em dados, avançam pelo envio no momento adequado da jornada e se consolidam em uma linguagem objetiva. O respeito às regras do WhatsApp e à LGPD completa a estratégia e garante a segurança jurídica e a preservação da confiança nas interações.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"804940a5c9f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"35631cac04bc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além disso, é importante mensurar resultados que vão além do volume enviado. A taxa de entrega indica saúde do canal, a leitura mostra a aderência do conteúdo e a resposta revela engajamento real, e a conversão conecta automação a resultado de negócio. A análise conjunta dessas métricas orienta ajustes contínuos e decisões mais precisas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f50d5418cbff\",\"_type\":\"block\",\"children\":[{\"_key\":\"c31a4340cd61\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalizar não é só chamar pelo nome. Entenda como dados, contexto e jornada se conectam para criar experiências realmente relevantes. Leia também: \"},{\"_key\":\"198239fbf9c0\",\"_type\":\"span\",\"marks\":[\"strong\",\"a786aab95d87\"],\"text\":\"O que é personalização da experiência do cliente? Guia!\"}],\"markDefs\":[{\"_key\":\"a786aab95d87\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"6f22ec12-4e3b-4343-86b4-0dd1411e0ddc\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"ba62ba39f561\",\"_type\":\"block\",\"children\":[{\"_key\":\"e051217d254f\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd9950f903a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e725ec9a4dd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são os benefícios do uso de mensagem automática de WhatsApp para clientes?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"137235b20722\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a54191cfe16\",\"_type\":\"span\",\"marks\":[],\"text\":\"A automação no WhatsApp gera ganhos operacionais e estratégicos. O uso estruturado desse recurso reduz tempo de resposta, organiza fluxos de contato e sustenta a comunicação contínua entre marcas e consumidores, mesmo em operações com grande volume de interações simultâneas e múltiplos pontos de contato digitais.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"33a4ccce29dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"facc2955642f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esse impacto se conecta ao comportamento do público. De acordo com o \"},{\"_key\":\"0a59c0d2c3bb\",\"_type\":\"span\",\"marks\":[\"12cacb3d658d\"],\"text\":\"estudo\"},{\"_key\":\"11f59f8a4f3e\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"f6286fb46870\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"WhatsApp Consumer Behaviour\"},{\"_key\":\"054677012a63\",\"_type\":\"span\",\"marks\":[],\"text\":\", encomendado pela Meta, \"},{\"_key\":\"34b02e81569e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"76%\"},{\"_key\":\"3386c3984d35\",\"_type\":\"span\",\"marks\":[],\"text\":\" dos consumidores que usam o WhatsApp para falar com empresas chegam a esses negócios via Facebook e Instagram.\"}],\"markDefs\":[{\"_key\":\"12cacb3d658d\",\"_type\":\"link\",\"href\":\"https://drive.google.com/file/d/1eBKfNY0TGVUh7EB8Y-fXI_ticHm9sNTa/view\"}],\"style\":\"normal\"},{\"_key\":\"3ea8fc6d9da6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6199ad66f84\",\"_type\":\"span\",\"marks\":[],\"text\":\"O dado evidencia como canais sociais e conversacionais atuam de forma integrada na descoberta e no relacionamento entre marcas e consumidores.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5cc976ab4e96\",\"_type\":\"block\",\"children\":[{\"_key\":\"6cda84780c01\",\"_type\":\"span\",\"marks\":[],\"text\":\"A seguir, veja como esses benefícios se distribuem por área e impactam atendimento, marketing e retenção de formas distintas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2d268b842320\",\"_type\":\"block\",\"children\":[{\"_key\":\"7dd8837c2d3e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Benefícios para atendimento\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"09a933e233c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e3e29b0edd6\",\"_type\":\"span\",\"marks\":[],\"text\":\"No atendimento, a automação reduz filas, acelera respostas iniciais e organiza demandas recorrentes. Mensagens programadas orientam o cliente, distribuem expectativas e mantêm o fluxo ativo, inclusive fora do horário comercial, liberando a equipe para interações que exigem análise humana.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e5fda3d21b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"180fc2d6db6b\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"41b6d54027ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"38581f75859d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Benefícios para marketing\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"94ce6e2307fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"09b569bfccae\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para marketing, a automação ganha força quando integrada ao CRM e ao catálogo de produtos. Essa conexão permite ativar mensagens com base em interesses, histórico e itens visualizados, criando continuidade entre campanhas, ofertas e conversas sem depender de abordagens genéricas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e123f3e41ef9\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c7d5c76aaaa\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6de4dae889ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"d018d5d4d373\",\"_type\":\"span\",\"marks\":[],\"text\":\"Benefícios para retenção\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"f294a964ab17\",\"_type\":\"block\",\"children\":[{\"_key\":\"d622b255242d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Na retenção, eventos automatizados como \"},{\"_key\":\"bc84291b57b5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"mensagem de status de pedido\"},{\"_key\":\"45893a15b1a9\",\"_type\":\"span\",\"marks\":[],\"text\":\" cumprem papel central. Atualizações sobre pagamento, envio e entrega reduzem incertezas, reforçam confiança e mantêm o relacionamento ativo após a conversão, fortalecendo a experiência no pós-venda.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3f7589564c2b\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ac280313ed4\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"620600c1eafa\",\"_type\":\"block\",\"children\":[{\"_key\":\"a822b925b3e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Por que usar a Braze para enviar mensagem automática no WhatsApp para clientes?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"095050c73eec\",\"_type\":\"block\",\"children\":[{\"_key\":\"c8a2af212040\",\"_type\":\"span\",\"marks\":[],\"text\":\"Usar o WhatsApp como \"},{\"_key\":\"161d529f4857\",\"_type\":\"span\",\"marks\":[\"aa86442cacd1\"],\"text\":\"canal de comunicação\"},{\"_key\":\"46cbdf733863\",\"_type\":\"span\",\"marks\":[],\"text\":\" estratégico exige mais do que simples disparos automáticos. Nesse contexto, a Braze se destaca ao viabilizar as decisões baseadas em dados, jornadas bem orquestradas e personalização em escala com informações de primeira parte para orientar cada interação enviada.\"}],\"markDefs\":[{\"_key\":\"aa86442cacd1\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"fec3a60b-6dc2-44f6-b3ff-bd24c537ac52\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"decd34570594\",\"_type\":\"block\",\"children\":[{\"_key\":\"45058f41cdcd\",\"_type\":\"span\",\"marks\":[],\"text\":\"A plataforma conecta eventos, comportamento e preferências em tempo real e contribui para que cada mensagem seja enviada no momento certo, pelo motivo certo e com conteúdo alinhado ao contexto do cliente.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f620aeab812f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ddbe5b646eef\",\"_type\":\"span\",\"marks\":[],\"text\":\"O caminho começa com fluxos simples, como mensagens de confirmação ou atualizações transacionais. A partir dos resultados iniciais, a estratégia evolui para jornadas mais completas, integradas a CRM, eventos e múltiplos canais, o que mantém o controle, a mensuração e a consistência em cada etapa.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec8dec8762cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"0763dc1128fc\",\"_type\":\"span\",\"marks\":[\"strong\",\"6baaabe0abc3\"],\"text\":\"Solicite uma demonstração\"},{\"_key\":\"2326a4065833\",\"_type\":\"span\",\"marks\":[],\"text\":\" da plataforma de engajamento e automação com WhatsApp Business API com a Braze!\"}],\"markDefs\":[{\"_key\":\"6baaabe0abc3\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"27957059-5d2b-4ef1-8c6e-78759d42d28e\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"21fef3bb6542\",\"_type\":\"block\",\"children\":[{\"_key\":\"c866962a454e\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fb0d02057d0c\",\"_type\":\"block\",\"children\":[{\"_key\":\"88ac773e43ac\",\"_type\":\"span\",\"marks\":[],\"text\":\"FAQ\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"fbe150bf5dca\",\"_type\":\"block\",\"children\":[{\"_key\":\"2cf83658680b\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que é mensagem automática WhatsApp para clientes?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"63fa3301f210\",\"_type\":\"block\",\"children\":[{\"_key\":\"61a48d92055a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Trata-se de um recurso que permite enviar respostas ou notificações programadas no WhatsApp, acionadas por eventos, horários ou ações do usuário. O objetivo é manter comunicação contínua, organizada e previsível, o que reduz tempo de espera e garante o padrão nas interações, mesmo sem atendimento humano imediato.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b3da4319a875\",\"_type\":\"block\",\"children\":[{\"_key\":\"1668a19b49e7\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14c6848c6a05\",\"_type\":\"block\",\"children\":[{\"_key\":\"4cbbe55f5739\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como criar exemplos de mensagens automáticas de WhatsApp para clientes eficazes?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"386983cefbab\",\"_type\":\"block\",\"children\":[{\"_key\":\"943a8ee7bc2a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mensagens eficazes partem do contexto da jornada, usam linguagem objetiva e entregam informações úteis. É fundamental definir o objetivo de cada envio, evitar excesso de conteúdo e respeitar a frequência. A integração com dados de comportamento ajuda a adaptar mensagens conforme interesse, momento e histórico de interação.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aeec3b695431\",\"_type\":\"block\",\"children\":[{\"_key\":\"0907ebf575df\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4c166b2d97e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"c2a46e998d8f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mensagem de saudação, mensagem de ausência e mensagem de status de pedido: quais são os limites e as regras?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"63fe104451a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"d222b8c65866\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esses formatos devem respeitar o consentimento do usuário, as políticas do WhatsApp e as diretrizes de privacidade. Além disso, o envio precisa ter finalidade precisa, conteúdo informativo e frequência controlada. As mensagens transacionais costumam ter maior aceitação, enquanto comunicações recorrentes exigem cuidado para não gerar percepção de excesso.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":{\"industries\":null,\"productFeatures\":[{\"_id\":\"imported-craft-49756\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"In-App Messages\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Messages in-app\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Mensagens no app\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"アプリ内メッセージ\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"인앱 메시지\"}],\"slug\":{\"current\":\"in-app-messages\"}}],\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":null,\"useCases\":null},\"faqs\":{\"heading\":\"Frequently Asked Questions\"},\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Uma notificação digital da \\\"Steppington\\\" sobre um fundo verde com tema do WhatsApp, anunciando uma \\\"Promoção de Cyber Monday\\\" com a imagem de um smartwatch e outros equipamentos de ginástica.\",\"asset\":{\"_ref\":\"image-29f3963db27da2ae63b03338815b545a71dea8a4-1200x675-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},\"hasFAQs\":false,\"hideFromListing\":false,\"language\":\"pt-br\",\"publicationDates\":{\"publishedAt\":\"2026-02-12T21:08:00.000Z\"},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-29f3963db27da2ae63b03338815b545a71dea8a4-1200x675-webp\",\"_type\":\"reference\"}},\"pageDescription\":\"Aprenda como funciona a mensagem automática de WhatsApp para clientes, quando usar cada tipo e quais benefícios o recurso traz para empresas.\",\"pageTitle\":\"Mensagem automática de WhatsApp para clientes: boas práticas\",\"slug\":{\"_type\":\"slug\",\"current\":\"mensagem-automatica-whatsapp-para-clientes\"}},\"showTableOfContents\":true,\"title\":\"Mensagem automática de WhatsApp para clientes: boas práticas\",\"tocHeadingDepth\":2}],\"caseStudies\":[{\"_id\":\"ddcc06b6-1d54-465b-9f75-8a00903823ac\",\"body\":[{\"_key\":\"8be17a4bbeb8\",\"_type\":\"block\",\"children\":[{\"_key\":\"8be17a4bbeb80\",\"_type\":\"span\",\"marks\":[\"db3e37b87629\"],\"text\":\"Stori\"},{\"_key\":\"8be17a4bbeb81\",\"_type\":\"span\",\"marks\":[],\"text\":\", pioneira no espaço das fintechs latino-americanas, oferece soluções financeiras digitais para quem não tem acesso aos bancos tradicionais. Com a missão de empoderar consumidores da América Latina, a Stori se dedica a romper os limites do setor bancário convencional, com uma taxa de aceitação de crédito de 99% e um rendimento de 15% em contas de depósito.\"}],\"markDefs\":[{\"_key\":\"db3e37b87629\",\"_type\":\"link\",\"href\":\"https://www.storicard.com/\"}],\"style\":\"normal\"},{\"_key\":\"4054659ce0d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"4054659ce0d20\",\"_type\":\"span\",\"marks\":[],\"text\":\"O sucesso da Stori está em seu foco no cliente, com o desenvolvimento de produtos em conjunto com os usuários. Isso foi fundamental para moldar a estratégia de \"},{\"_key\":\"4054659ce0d21\",\"_type\":\"span\",\"marks\":[\"f728654ccb31\"],\"text\":\"engajamento do cliente\"},{\"_key\":\"4054659ce0d22\",\"_type\":\"span\",\"marks\":[],\"text\":\", que se concentra em ouvir o feedback dos usuários, entender as necessidades deles e solucionar os problemas. Para a Stori, é esse compromisso com os clientes que consolidará sua posição como a principal fintech da América Latina.\"}],\"markDefs\":[{\"_key\":\"f728654ccb31\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-643288\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"be0ab160de41\",\"_type\":\"block\",\"children\":[{\"_key\":\"be0ab160de410\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Estímulo à inclusão financeira com engajamento inovador\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b360b4f9f71e\",\"_type\":\"block\",\"children\":[{\"_key\":\"b360b4f9f71e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao buscar formas de melhorar seu programa de engajamento do cliente, a Stori avaliou várias soluções antes de escolher a Braze, que atende a diversos canais e oferece ferramentas no code, facilitando a configuração de fluxos complexos sem a dependência de equipes técnicas. O trabalho começou com \"},{\"_key\":\"b360b4f9f71e1\",\"_type\":\"span\",\"marks\":[\"3c1b5b09c624\"],\"text\":\"e-mail\"},{\"_key\":\"b360b4f9f71e2\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"b360b4f9f71e3\",\"_type\":\"span\",\"marks\":[\"a14ff13dbbd1\"],\"text\":\"SMS\"},{\"_key\":\"b360b4f9f71e4\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"b360b4f9f71e5\",\"_type\":\"span\",\"marks\":[\"1692aee3e3b3\"],\"text\":\"mensagens no app\"},{\"_key\":\"b360b4f9f71e6\",\"_type\":\"span\",\"marks\":[],\"text\":\" e \"},{\"_key\":\"b360b4f9f71e7\",\"_type\":\"span\",\"marks\":[\"0ef74a2e3ffb\"],\"text\":\"notificações por push\"},{\"_key\":\"b360b4f9f71e8\",\"_type\":\"span\",\"marks\":[],\"text\":\", até que eles expandiram para o \"},{\"_key\":\"b360b4f9f71e9\",\"_type\":\"span\",\"marks\":[\"0d98b2d4ad47\"],\"text\":\"WhatsApp\"},{\"_key\":\"b360b4f9f71e10\",\"_type\":\"span\",\"marks\":[],\"text\":\", um canal \"},{\"_key\":\"b360b4f9f71e11\",\"_type\":\"span\",\"marks\":[\"ac948f83da41\"],\"text\":\"muito popular entre os clientes\"},{\"_key\":\"b360b4f9f71e12\",\"_type\":\"span\",\"marks\":[],\"text\":\" na América Latina. Antes da Braze, a Stori estava usando outras soluções para WhatsApp que não eram tão confiáveis para enviar campanhas para grandes públicos, nem tinham ferramentas de orquestração de jornada. A Stori migrou para a Braze atraída pelos recursos de integração entre canais, confiabilidade e orquestração.\"}],\"markDefs\":[{\"_key\":\"3c1b5b09c624\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-765\",\"_type\":\"reference\"}},{\"_key\":\"a14ff13dbbd1\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-768\",\"_type\":\"reference\"}},{\"_key\":\"1692aee3e3b3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/in-app_messages\"},{\"_key\":\"0ef74a2e3ffb\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/push\"},{\"_key\":\"0d98b2d4ad47\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-623397\",\"_type\":\"reference\"}},{\"_key\":\"ac948f83da41\",\"_type\":\"link\",\"href\":\"https://www.pewresearch.org/short-reads/2024/03/22/whatsapp-and-facebook-dominate-the-social-media-landscape-in-middle-income-nations/#:~:text=Across%20these%20eight%20countries%20in,%25)%20or%20Telegram%20(15%25).\"}],\"style\":\"normal\"},{\"_key\":\"4769a582ba21\",\"_type\":\"block\",\"children\":[{\"_key\":\"4769a582ba210\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além disso, a Stori usa o \"},{\"_key\":\"4769a582ba211\",\"_type\":\"span\",\"marks\":[\"eeb7b71d792a\"],\"text\":\"Amplitude\"},{\"_key\":\"4769a582ba212\",\"_type\":\"span\",\"marks\":[],\"text\":\", parceiro de tecnologia Braze Alloy, para monitorar análises de dados, a fim de otimizar continuamente o desempenho das campanhas.\"}],\"markDefs\":[{\"_key\":\"eeb7b71d792a\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-18010\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"85f532166dc1\",\"_type\":\"block\",\"children\":[{\"_key\":\"85f532166dc10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Melhoria da experiência dos clientes com o WhatsApp\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7d0052ea7387\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d0052ea73870\",\"_type\":\"span\",\"marks\":[],\"text\":\"Embora a Stori se comunique com os clientes em todos os estágios do ciclo de vida, o objetivo atual da fintech é focar em aquisição e retenção. Em suas campanhas iniciais do WhatsApp com a Braze, a Stori identificou dois pontos cruciais na jornada do cliente: uma campanha de atualização de endereços para o envio de novos cartões de crédito e um chatbot projetado para transformar um lembrete de pagamento potencialmente frustrante em uma experiência de mensagens divertida e interessante.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7344e7983fed\",\"_type\":\"block\",\"children\":[{\"_key\":\"7344e7983fed0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para a primeira campanha, a Stori \"},{\"_key\":\"7344e7983fed1\",\"_type\":\"span\",\"marks\":[\"d411a8356628\"],\"text\":\"segmentou o público\"},{\"_key\":\"7344e7983fed2\",\"_type\":\"span\",\"marks\":[],\"text\":\" identificando os usuários que precisavam atualizar suas informações de endereço para o envio de novos cartões de crédito. A partir daí, foi possível enviar uma simples mensagem de WhatsApp para solicitar as informações e atualizar os perfis dos usuários. Ao utilizar um canal menos impessoal e de alta interação como o WhatsApp, a Stori alcançou altas taxas de conversão e melhorou o atendimento aos clientes.\"}],\"markDefs\":[{\"_key\":\"d411a8356628\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/segments\"}],\"style\":\"normal\"},{\"_key\":\"ef_-nhB1jJlFaxFKSR-9B\",\"_ref\":\"imported-craft-akeup9agm2\",\"_type\":\"videoReference\"},{\"_key\":\"7c29d4bb2e70\",\"_type\":\"block\",\"children\":[{\"_key\":\"7c29d4bb2e700\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para a segunda campanha, a Stori se concentrou em como poderia transformar uma comunicação capciosa em uma oportunidade de conexão com os clientes. O sucesso da campanha dependia de uma estratégia de execução bem pensada, que foi orquestrada usando os \"},{\"_key\":\"7c29d4bb2e701\",\"_type\":\"span\",\"marks\":[\"5c42fee548ea\"],\"text\":\"canvas da Braze\"},{\"_key\":\"7c29d4bb2e702\",\"_type\":\"span\",\"marks\":[],\"text\":\", nosso criador de jornadas no code. Usando webhooks e lógica Liquid, a Stori passou os dados de clientes e as respostas rápidas da Braze para sua ferramenta de chatbot para facilitar um bate-papo interativo no WhatsApp. Assim, foi possível criar um lembrete de pagamento que também cumprimentava os clientes de forma personalizada e com curiosidades divertidas. A fintech conduziu \"},{\"_key\":\"7c29d4bb2e703\",\"_type\":\"span\",\"marks\":[\"c4ffb233b3b0\"],\"text\":\"testes A/B\"},{\"_key\":\"7c29d4bb2e704\",\"_type\":\"span\",\"marks\":[],\"text\":\" nos conteúdos e nos horários de envio das mensagens para maximizar as taxas de engajamento e de resposta, além de garantir que as mensagens tivessem o tom certo.\"}],\"markDefs\":[{\"_key\":\"5c42fee548ea\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas\"},{\"_key\":\"c4ffb233b3b0\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/testing/multivariant_testing/\"}],\"style\":\"normal\"},{\"_key\":\"a664124afad2\",\"_type\":\"block\",\"children\":[{\"_key\":\"a664124afad20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com a Braze, a Stori conseguiu configurar as duas campanhas de forma rápida e fácil, desde a concepção até a iteração, envolvendo a equipe técnica apenas para lidar com o chatbot. A fintech está disposta a expandir ambas as iniciativas para continuar fortalecendo seu compromisso com o sucesso dos clientes em sua estratégia de engajamento.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"V2Ia50LZGF-ddSKSVxMCr\",\"_ref\":\"imported-craft-testimonial-from-doc-1060680-block-3\",\"_type\":\"testimonialReference\"},{\"_key\":\"6a3d64fdefb3\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a3d64fdefb30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grandes avanços na conversão e na satisfação dos clientes\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e2f93c276f33\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2f93c276f330\",\"_type\":\"span\",\"marks\":[],\"text\":\"A campanha direcionada da Stori gerou resultados impressionantes, que ressaltaram a eficácia de sua abordagem centrada no cliente. A campanha de atualização de endereços enviada pelo WhatsApp melhorou significativamente as taxas de conversão, enquanto o inovador chatbot de lembrete de pagamento transformou uma mensagem capciosa em uma conversa envolvente e interativa. Por fim, a fintech conseguiu proporcionar uma experiência mais agradável para os clientes, aumentando as taxas de retenção e, ao mesmo tempo, simplificando as operações e aumentando a eficiência geral das operações.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50b7220bbc17\",\"_type\":\"block\",\"children\":[{\"_key\":\"50b7220bbc170\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Principais conclusões\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b1f8bef6e157\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1f8bef6e1570\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Adote uma postura de foco no cliente: \"},{\"_key\":\"b1f8bef6e1571\",\"_type\":\"span\",\"marks\":[],\"text\":\"a Stori conquistou o sucesso porque colocou os clientes em primeiro lugar. Ao entender as necessidades dos clientes e se concentrar em resolver os problemas deles, a Stori consegue melhorar o engajamento e criar relacionamentos de longo prazo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"05385fc0226a\",\"_type\":\"block\",\"children\":[{\"_key\":\"05385fc0226a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Não é preciso fazer mais esforço para melhorar: \"},{\"_key\":\"05385fc0226a1\",\"_type\":\"span\",\"marks\":[],\"text\":\"com a Braze, a Stori conseguiu conceber, lançar e testar campanhas com facilidade para ter certeza de que estava superando seus desafios, sem depender de equipes técnicas.\"},{\"_key\":\"05385fc0226a2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Procure oportunidades para conversar: \"},{\"_key\":\"05385fc0226a3\",\"_type\":\"span\",\"marks\":[],\"text\":\"com o WhatsApp, a Stori conseguiu transformar uma interação potencialmente negativa com os clientes em uma interação envolvente usando mensagens bidirecionais.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-1060721\",\"_type\":\"reference\"},\"excerpt\":null,\"featuredImage\":{\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-c25d45e6d0fb7161f052eb910412bc4e222f6878-900x1220-png\",\"_type\":\"reference\"},\"caption\":null},\"keyTakeaways\":null,\"metrics\":[{\"_key\":\"WMEhelK3\",\"description\":\"mais engajamento com o WhatsApp do que com notificações por push (taxa de resposta)\",\"value\":\"3x\"},{\"_key\":\"mVzaP2nE\",\"description\":\"mais conversão em relação ao processo no app (usuários que atualizam o endereço)\",\"value\":\"26%\"}],\"problem\":\"A fintech identificou que alguns de seus processos eram complexos para os clientes, como fazer alterações no perfil de usuário ou acessar informações da conta.\",\"publicationDates\":{\"publishedAt\":\"2024-07-17T11:37:39-04:00\",\"updatedAt\":\"2024-07-29T13:26:36-04:00\"},\"results\":\"Ao adotar uma estratégia de comunicação direcionada e personalizada em vários canais, a Stori não apenas melhorou o relacionamento com os clientes, como também reforçou sua posição como líder em inclusão financeira na América Latina. A fintech conquistou um aumento significativo nas taxas de conversão e, ao mesmo tempo, simplificou as operações.\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6112423956ecd32c42b7e4099076130de77f7206-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"A Stori, uma fintech em rápido crescimento que oferece produtos de cartão de crédito para pessoas sem acesso aos bancos tradicionais na América Latina, queria transformar sua estratégia de engajamento para enviar mensagens com mais facilidade e eficácia ao longo do ciclo de vida dos clientes. Com a Braze, foi possível orquestrar campanhas no WhatsApp, e-mail, SMS, mensagens no app e notificações por push para aumentar o engajamento, a retenção e a eficiência operacional.\",\"pageTitle\":\"A Stori melhora a experiência dos clientes com mensagens interativas do WhatsApp\",\"slug\":{\"current\":\"stori-case-study\"}},\"strategy\":\"Com a Braze, a Stori conseguiu aprimorar as experiências dos clientes, possibilitando a atualização de endereços com um clique em uma mensagem do WhatsApp. A fintech também lançou uma campanha no WhatsApp que deu aos clientes acesso fácil a informações importantes da conta, como saldo e datas de vencimento de pagamentos.\",\"title\":\"A Stori melhora a experiência dos clientes com mensagens interativas do WhatsApp\"},{\"_id\":\"695baa97-3b4c-4dcc-8b88-0938c7ebfbf0\",\"body\":[{\"_key\":\"8e50b9c5d963\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e50b9c5d9630\",\"_type\":\"span\",\"marks\":[],\"text\":\"Eles recorreram à Braze para alcançar melhor os clientes nos principais estágios do ciclo de vida. Além disso, por ser uma equipe pequena, eles precisavam de ferramentas que lhes permitissem fazer mais com menos, especialmente para acompanhar as expectativas de uma marca reconhecida mundialmente. Agora, eles conseguiram aumentar o LTV do cliente em 21 vezes (em comparação com os usuários que não receberam nenhuma mensagem) com uma estratégia robusta que se baseia na segmentação profunda do usuário e na iteração orientada por dados. Sua \"},{\"_key\":\"8e50b9c5d9632\",\"_type\":\"span\",\"marks\":[],\"text\":\" estratégia de\"},{\"_key\":\"8e50b9c5d9631\",\"_type\":\"span\",\"marks\":[\"4204c7cf67d7\"],\"text\":\"envolvimento do cliente\"},{\"_key\":\"8e50b9c5d9632\",\"_type\":\"span\",\"marks\":[],\"text\":\" gera mais vendas, mas também aumenta a presença e a visibilidade da marca no mercado.\"}],\"markDefs\":[{\"_key\":\"4204c7cf67d7\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"e343d556-bdf9-4e26-9f11-2fb2b64bc486\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"ef1f4a65ac2c\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef1f4a65ac2c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Aproveitamento de dados para saber mais sobre os clientes\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"33e91c26d28e\",\"_type\":\"block\",\"children\":[{\"_key\":\"33e91c26d28e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"A KFC Trinidad e Tobago utiliza o Braze para enfrentar vários desafios específicos em seus KPIs de ativação, monetização e retenção. Para atingir melhor essas metas, a KFC decidiu reformular uma série de jornadas do cliente destinadas a estágios específicos do ciclo de vida do cliente. Os novos clientes entraram no grupo a partir de diferentes canais e com vários relacionamentos com a marca KFC, portanto, eles precisavam adaptar as mensagens de acordo com isso.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"de2aeb4ca7ea\",\"_type\":\"block\",\"children\":[{\"_key\":\"de2aeb4ca7ea0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para atingir suas metas de ativação, a KFC decidiu reformular sua série de integração com uma melhor compreensão das necessidades e preferências de seus clientes. Com uma introdução mais envolvente e informativa à sua marca, eles poderiam começar a promover a fidelidade de longo prazo desde a primeira interação. Eles também acreditavam que poderiam acelerar o ciclo de vida do cliente e aumentar a frequência das compras, reduzindo o tempo entre a primeira e a segunda compra. Por fim, eles sabiam que poderiam aproveitar o Braze para fazer testes A/B e encontrar a frequência correta de mensagens e a abordagem de segmentação, o que ajudaria a reter mais clientes e aumentar o LTV.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5afc7688fd8a\",\"_type\":\"block\",\"children\":[{\"_key\":\"5afc7688fd8a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Usando \"},{\"_key\":\"5afc7688fd8a1\",\"_type\":\"span\",\"marks\":[\"ef85ef0052ff\"],\"text\":\"o Braze Canvas\"},{\"_key\":\"5afc7688fd8a2\",\"_type\":\"span\",\"marks\":[],\"text\":\", nosso ambiente de desenvolvimento visual que os profissionais de marketing podem usar como uma ferramenta de orquestração de jornada sem código, eles criaram uma série de boas-vindas para dispositivos móveis que envolveu os usuários por e-mail, mensagens no aplicativo (IAM) e notificações push. A jornada começa com um IAM pedindo aos usuários que se inscrevam para ganhar recompensas, antes de enviar promoções para exclusividades on-line, como a oferta \\\"Online Bucket\\\". Além disso, se o usuário não fizer uma compra dentro de três dias, ele receberá uma notificação por push com um código promocional para batatas fritas grátis. O Canvas de boas-vindas para celular tem como alvo usuários com cinco sessões ou menos.\"}],\"markDefs\":[{\"_key\":\"ef85ef0052ff\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-315568\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"146f9be9b976\",\"_type\":\"block\",\"children\":[{\"_key\":\"146f9be9b9760\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para aumentar a eficácia dessas mensagens, a KFC usa o \"},{\"_key\":\"146f9be9b9761\",\"_type\":\"span\",\"marks\":[\"4abc624d418a\"],\"text\":\"Braze Experiment Path\"},{\"_key\":\"146f9be9b9762\",\"_type\":\"span\",\"marks\":[],\"text\":\" para determinar qual texto atrai melhor os usuários a começar a usar o aplicativo, bem como o \"},{\"_key\":\"146f9be9b9763\",\"_type\":\"span\",\"marks\":[\"7c3bddee01ff\"],\"text\":\"Decision Split\"},{\"_key\":\"146f9be9b9764\",\"_type\":\"span\",\"marks\":[],\"text\":\" para segmentar as mensagens por aqueles que têm e-mail ativado. Se um usuário tiver optado pelo e-mail, ele receberá um e-mail para a oferta \\\"Online Bucket\\\", enquanto aqueles que tiverem o push ativado receberão um push com um link direto para a oferta. Eles também usam o \"},{\"_key\":\"146f9be9b9765\",\"_type\":\"span\",\"marks\":[\"ff3cac0e8f98\"],\"text\":\"Braze Action Paths\"},{\"_key\":\"146f9be9b9766\",\"_type\":\"span\",\"marks\":[],\"text\":\"- que permite que os mercados criem, definam e acionem experiências de usuário com base nas ações realizadas pelos clientes durante um período de tempo designado - para avaliar estrategicamente se os usuários fizeram uma compra.\"}],\"markDefs\":[{\"_key\":\"4abc624d418a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/experiment_step/\"},{\"_key\":\"7c3bddee01ff\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/decision_split/\"},{\"_key\":\"ff3cac0e8f98\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-565394\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"ji7JblHr\",\"_type\":\"richImage\",\"alt\":\"a phone screen that says welcome to kfc on it\",\"asset\":{\"_ref\":\"image-54130fb6edf0b67282ff5254e6f068749f85dec3-2400x1200-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"cacaf1f27c1e\",\"_type\":\"block\",\"children\":[{\"_key\":\"cacaf1f27c1e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além da série de boas-vindas para dispositivos móveis, há um Canvas de uma etapa criado para fazer com que \"},{\"_key\":\"cacaf1f27c1e1\",\"_type\":\"span\",\"marks\":[\"d59dcf2e4176\"],\"text\":\"usuários anônimos\"},{\"_key\":\"cacaf1f27c1e2\",\"_type\":\"span\",\"marks\":[],\"text\":\" se cadastrem em uma conta e/ou assinem um e-mail. A mensagem no aplicativo tem como alvo os usuários sem uma ID externa, que não estão no aplicativo iOS ou Android. Em outubro, quase 13% dos usuários que receberam a mensagem registraram uma conta e/ou assinaram o e-mail - tudo isso sem a necessidade de uma oferta de desconto especial!\"}],\"markDefs\":[{\"_key\":\"d59dcf2e4176\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"00819a88-644d-483a-991a-b25fb92cccb1\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"BeEHT61V\",\"_type\":\"richImage\",\"alt\":\"a phone with a kfc advertisement on it\",\"asset\":{\"_ref\":\"image-e30addeecc85c2d7d1d99109489efa0633114257-2400x1200-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"518c113946d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"518c113946d40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para melhorar os esforços de monetização e retenção, a KFC Trinidad e Tobago queria atualizar o Canvas \\\"Terrific Tuesday\\\", que foi projetado para impulsionar as vendas oferecendo promoções e ofertas atraentes. A promoção já era muito lucrativa, e a KFC viu várias oportunidades de aumentar esse sucesso. Eles começaram delineando suas metas, que eram:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bfda448a4974\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfda448a49740\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para aumentar a conscientização sobre as ofertas do Terrific Tuesday\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5008d54e249f\",\"_type\":\"block\",\"children\":[{\"_key\":\"5008d54e249f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para aumentar as vendas on-line do Terrific Tuesday\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3761b3e64c45\",\"_type\":\"block\",\"children\":[{\"_key\":\"3761b3e64c450\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para usar as mensagens FOMO para impulsionar as vendas\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e02a4e3555e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"e02a4e3555e80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para aumentar o valor médio do pedido\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2668c72bd9f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"2668c72bd9f50\",\"_type\":\"span\",\"marks\":[],\"text\":\"O novo e aprimorado \\\"Terrific Tuesday\\\" envolve os usuários por e-mail, IAM e notificações push com uma incrível oferta de desconto todas as terças-feiras - 50% mais frango pelo mesmo preço se eles fizerem o pedido no aplicativo (aplicável somente a determinados combos). Usando o Braze Intelligent Channel, a promoção é enviada por meio do canal com o qual os usuários têm maior probabilidade de se envolver. Eles têm como alvo todos os usuários de aplicativos iOS e Android que não resgataram a oferta nas últimas duas semanas. Além disso, eles reformularam uma campanha separada, a \\\"Terrific Tuesday\\\", e alternaram entre as duas. Com essas campanhas automatizadas e permanentes, a KFC Trinidad e Tobago pode envolver os usuários com conteúdo personalizado sem tempo ou esforço adicional.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7dQllE9h\",\"_type\":\"richImage\",\"alt\":\"a phone with a chicken lovers rejoice advertisement on it\",\"asset\":{\"_ref\":\"image-2e5ef2bd1387f56f70080e5d6bd1b7406cc2e8f7-2400x1200-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"f5f3294a10cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5f3294a10cd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para garantir que sua estratégia de mensagens gere o máximo de valor, a KFC Trinidad e Tobago tem uma sincronização semanal com seu \"},{\"_key\":\"f5f3294a10cd1\",\"_type\":\"span\",\"marks\":[\"f082bc5f00b3\"],\"text\":\"Gerente de Sucesso do Cliente Braze\"},{\"_key\":\"f5f3294a10cd2\",\"_type\":\"span\",\"marks\":[],\"text\":\" (CSM). Durante essas sincronizações semanais e com a orientação do CSM, a equipe da KFC Trinidad e Tobago aprimora e repete um Canvas para ajudar a lidar com diferentes métricas e metas e discutir estratégias de teste para melhorar as conversões e o envolvimento com base em insights recentes. Especificamente, o KFC utiliza o recurso do Canvas \\\"Salvar como rascunho\\\", pois qualquer modificação requer aprovação. Posteriormente, sua agência parceira - Braze Alloys Solutions Partner \"},{\"_key\":\"f5f3294a10cd3\",\"_type\":\"span\",\"marks\":[\"7c3a443375e9\"],\"text\":\"Cognizant\"},{\"_key\":\"f5f3294a10cd4\",\"_type\":\"span\",\"marks\":[],\"text\":\"- codifica o e-mail. A Cognizant também identificou e criou eventos personalizados mais eficazes, adicionou links profundos em seu aplicativo e ativou mensagens no aplicativo para seus aplicativos iOS e Android.\"}],\"markDefs\":[{\"_key\":\"f082bc5f00b3\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-294712\",\"_type\":\"reference\"}},{\"_key\":\"7c3a443375e9\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-38952\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"96fccff80e4e\",\"_ref\":\"imported-craft-testimonial-from-doc-811668-block-6\",\"_type\":\"testimonialReference\"},{\"_key\":\"666817c8dec5\",\"_type\":\"block\",\"children\":[{\"_key\":\"666817c8dec50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Resultados da KFC Trinidad e Tobago: Mais receita\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"40451b4b9bf5\",\"_type\":\"block\",\"children\":[{\"_key\":\"40451b4b9bf50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com essas campanhas mais envolventes e personalizadas, a KFC Trinidad e Tobago conseguiu gerar 10% de sua receita média diária em setembro e outubro apenas com sua série de boas-vindas pelo celular. Desde o lançamento, os usuários que converteram a partir da série de boas-vindas mostram um aumento de 384% na frequência da sessão, com uma receita média vitalícia 9,37 vezes maior do que a linha de base. Além disso, de junho a outubro de 2023, os novos usuários que receberam qualquer uma das séries de boas-vindas ou Canvases de usuários anônimos tiveram um tempo médio de 2,46 dias até a primeira compra.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50a99c1ab8b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"50a99c1ab8b60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com a tela de monetização semanal mais popular, eles conseguiram produzir consistentemente mais de 20% das compras semanais graças à promoção \\\"Terrific Tuesday\\\", além de impulsionar o início das sessões em mais de 11% em comparação com o grupo de controle. Em média, as contagens de sessões são mais altas às terças-feiras para o KFC Trinidad e Tobago, em grande parte influenciadas por essa promoção semanal, e \"},{\"_key\":\"50a99c1ab8b61\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"é o segundo dia mais lucrativo da semana\"},{\"_key\":\"50a99c1ab8b62\",\"_type\":\"span\",\"marks\":[],\"text\":\", com mais de 20% das compras da semana sendo feitas em uma terça-feira. Além disso, os usuários que receberam uma mensagem desse Canvas mostram, em média, um aumento de LTV de 5,31 vezes mais do que a linha de base.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"29c873c1823c\",\"_type\":\"block\",\"children\":[{\"_key\":\"29c873c1823c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Principais conclusões\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9d76b91b3975\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d76b91b39750\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use dados para entender os clientes e agir com base nesses insights\"},{\"_key\":\"9d76b91b39751\",\"_type\":\"span\",\"marks\":[],\"text\":\". Quando você souber quem são seus clientes e o que eles querem, poderá criar mensagens que repercutam e gerem receita.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8fc505bb021e\",\"_type\":\"block\",\"children\":[{\"_key\":\"8fc505bb021e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Direcione e adapte as campanhas para estágios específicos do ciclo de vida. Ao falar com os clientes onde eles estão, você pode aumentar a fidelidade e diminuir a rotatividade.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-812168\",\"_type\":\"reference\"},\"excerpt\":null,\"featuredImage\":{\"_type\":\"richImage\",\"alt\":\"a sign up page for colonel 's club for kfc\",\"asset\":{\"_ref\":\"image-39566fc414d1eeb9e0e340a294b48fde1e90a890-900x1220-png\",\"_type\":\"reference\"},\"caption\":null},\"keyTakeaways\":null,\"metrics\":[{\"_key\":\"xvVksct0\",\"description\":\"Aumento da receita média vitalícia\",\"value\":\"9.37X\"},{\"_key\":\"j4NSln1S\",\"description\":\"Aumento da frequência de sessões para usuários que recebem a série de boas-vindas móvel atualizada\",\"value\":\"384\"},{\"_key\":\"F3n1N9qn\",\"description\":\"Das compras semanais, a campanha \\\"Terrific Tuesday\\\" (Terça-feira fantástica)\",\"value\":\"20\"}],\"problem\":\"A KFC Trinidad e Tobago queria aumentar as vendas usando melhor seus dados para aumentar o envolvimento dos usuários. Por ser uma equipe pequena, eles geralmente têm a tarefa de fazer mais com menos, e estavam procurando criar campanhas perenes que atingissem suas metas e exigissem poucos recursos.\",\"publicationDates\":{\"publishedAt\":\"2023-11-14T12:41:53-05:00\",\"updatedAt\":\"2024-06-13T17:08:02-04:00\"},\"results\":\"Ao adaptar a estratégia de campanha do ciclo de vida aos KPIs, a KFC Trinidad e Tobago conseguiu aumentar o engajamento, a receita e a retenção. Para a série de boas-vindas para celular, eles aumentaram a frequência das sessões em 384% e a receita média vitalícia em 9,37 vezes, com a campanha representando 10% da receita média diária de CRM. Para a campanha \\\"Terrific Tuesday\\\", eles conseguiram aumentar o início das sessões em 11%, gerar mais de 20% das compras semanais e aumentar o valor da vida útil do usuário (LTV) em 5,31 vezes.\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f16077a4e679ff75260d668027f91139eb3a4a56-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Como parte dos esforços contínuos para melhorar o engajamento, a fidelidade e o valor vitalício do cliente, a KFC Trinidad e Tobago reformulou suas campanhas de ciclo de vida. Ao entender melhor seus clientes e direcionar estágios específicos do ciclo de vida, eles conseguiram reduzir o tempo até a primeira compra, aumentar a receita vitalícia por usuário e aumentar a frequência das sessões.\",\"pageTitle\":\"Como a KFC Trinidad e Tobago utiliza o Braze Canvas para gerar mais receita\",\"slug\":{\"_type\":\"slug\",\"current\":\"kfc-trinidad-and-tobago-case-study\"}},\"strategy\":\"Usando o Braze para aproveitar de forma inteligente seus eventos e atributos personalizados, a KFC Trinidad e Tobago conseguiu criar campanhas automatizadas de ciclo de vida que abordaram seus KPIs de ativação, monetização e retenção.\",\"title\":\"Como a KFC Trinidad e Tobago utiliza o Braze Canvas para gerar mais receita\"},{\"_id\":\"eb4a111f-3608-4397-bc37-ba5d47f78ab0\",\"body\":[{\"_key\":\"3b336d5f9f01\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b336d5f9f010\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com mais de 7.000 restaurantes DQ® em 20 países, a American Dairy Queen Corporation (ADQ) tem encantado os fãs com um atendimento impecável e seu cardápio marcante desde 1940 nos restaurantes Brazier®, lançados em 1957, que agora se chamam DQ Grill \u0026 Chill®. Impulsionada pela missão de criar memórias afetivas para todos que têm contato com a DQ®, a ADQ cultiva seu relacionamento com fãs em todas as oportunidades. Seja criando novos sabores inovadores para o Blizzard® of the Month ou desenvolvendo um dos \"},{\"_key\":\"3b336d5f9f011\",\"_type\":\"span\",\"marks\":[\"86cbd991f481\"],\"text\":\"melhores programas de fidelidade dos EUA\"},{\"_key\":\"3b336d5f9f012\",\"_type\":\"span\",\"marks\":[],\"text\":\", encantar os fãs está no centro de tudo o que eles fazem.\"}],\"markDefs\":[{\"_key\":\"86cbd991f481\",\"_type\":\"link\",\"href\":\"https://www.newsweek.com/rankings/americas-best-loyalty-programs-2023\"}],\"style\":\"normal\"},{\"_key\":\"4fb6bc5fe18c\",\"_type\":\"block\",\"children\":[{\"_key\":\"4fb6bc5fe18c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com uma marca icônica e adorada pelo público, a ADQ sabe que o sucesso depende de uma boa estratégia de \"},{\"_key\":\"4fb6bc5fe18c1\",\"_type\":\"span\",\"marks\":[\"04d14b95b852\"],\"text\":\"engajamento dos fãs\"},{\"_key\":\"4fb6bc5fe18c2\",\"_type\":\"span\",\"marks\":[],\"text\":\". Antes, a equipe de marketing digital dos EUA gerenciava as ações de CRM em duas plataformas exclusivas, o que praticamente impossibilitava a integração entre canais. Em 2021, a empresa passou a usar a Braze devido aos sólidos recursos de gestão de dados da plataforma, à escalabilidade para atender ao seu enorme público e ao amplo \"},{\"_key\":\"4fb6bc5fe18c3\",\"_type\":\"span\",\"marks\":[\"d7227bc78536\"],\"text\":\"ecossistema de parceiros\"},{\"_key\":\"4fb6bc5fe18c4\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"04d14b95b852\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-643288\",\"_type\":\"reference\"}},{\"_key\":\"d7227bc78536\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-778\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"cb585810a925\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb585810a9250\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Além das recompensas: como a ADQ usa a Braze para impulsionar a aquisição e a retenção em seu programa de fidelidade\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"1d9fd48b243a\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d9fd48b243a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Criar e manter relacionamentos sólidos com os fãs é fundamental para o sucesso de longo prazo de qualquer empresa. Para a ADQ, isso significa dizer que seu programa de fidelidade está no centro da estratégia geral de marketing. Quem participa do programa de fidelidade vai aos restaurantes com mais frequência, gasta mais, defende a marca e é fã ativo por mais tempo. Todos esses comportamentos têm um efeito cumulativo sobre a receita.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2533dfc8beac\",\"_type\":\"block\",\"children\":[{\"_key\":\"2533dfc8beac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Em março de 2022, a ADQ lançou um novo app para reforçar seu programa de fidelidade, o \"},{\"_key\":\"2533dfc8beac1\",\"_type\":\"span\",\"marks\":[\"f3a20a6494b1\"],\"text\":\"DQ\"},{\"_key\":\"2533dfc8beac2\",\"_type\":\"span\",\"marks\":[],\"text\":\"®\"},{\"_key\":\"2533dfc8beac3\",\"_type\":\"span\",\"marks\":[\"b5f7bddcfa89\"],\"text\":\" Rewards\"},{\"_key\":\"2533dfc8beac4\",\"_type\":\"span\",\"marks\":[],\"text\":\", que inclui ofertas exclusivas para o app e a possibilidade de acumular pontos DQ® e resgatá-los como lanches e sobremesas. Com o programa, a ADQ utilizou uma abordagem integrada entre canais para reforçar o relacionamento com os fãs com comunicações e experiências personalizadas, o que acaba estimulando um comportamento de estabelecimento de hábitos.\"}],\"markDefs\":[{\"_key\":\"f3a20a6494b1\",\"_type\":\"link\",\"href\":\"https://www.dairyqueen.com/en-us/rewards/\"},{\"_key\":\"b5f7bddcfa89\",\"_type\":\"link\",\"href\":\"https://www.dairyqueen.com/en-us/rewards/\"}],\"style\":\"normal\"},{\"_key\":\"12ed7c11d3fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"12ed7c11d3fd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Em 2023, a ADQ mudou seu foco para a aquisição de fãs e o impulsionamento do download do app para expandir o DQ® Rewards. No CRM, isso significava encontrar uma forma de incentivar os participantes do programa antigo, o “Blizzard Fan Club”, a migrarem para o DQ® Rewards. A melhor maneira de fazer isso foi criar uma forma divertida de mostrar aos fãs os benefícios do programa de fidelidade, mantendo, ao mesmo tempo, o engajamento de quem já fazia parte do programa.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"K7IXz1ju\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-eb60156352c0f4ee000abaa8e12bbd8d55c77018-2400x1200-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"8d4ec091bd9a\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d4ec091bd9a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Em agosto de 2022, a ADQ realizou um teste A/B para determinar o que teria melhor repercussão entre os fãs. O público do “Blizzard Fan Club” foi dividido em quatro grupos, e cada um recebeu uma oferta de boas-vindas diferente ao se cadastrar no novo programa DQ® Rewards.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"282d7adc2c99\",\"_type\":\"block\",\"children\":[{\"_key\":\"282d7adc2c990\",\"_type\":\"span\",\"marks\":[],\"text\":\"Após duas semanas de testes, uma oferta específica — Blizzard Treat por US$ 0,85 — apresentou claramente a melhor performance, levando a ADQ a usar o conceito em uma campanha completa para fidelizar novos membros por meio de uma promoção nacional em abril de 2023.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"590773d1e234\",\"_type\":\"block\",\"children\":[{\"_key\":\"590773d1e2340\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para a promoção nacional, as equipes de marketing, campo e operações da ADQ trabalharam em parceria com o fornecedor de fidelidade para mapear o fluxo e a funcionalidade da campanha. Um elemento crucial da campanha foi o respaldo do CRM. A ADQ criou um canvas da Braze com estratégias de mensagens separadas para cada um de seus públicos e usou o direcionamento inteligente para interagir com os fãs no canal de preferência de cada um.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"oKsE4eBr6C9Ye6ytef05A\",\"_ref\":\"imported-craft-testimonial-from-doc-717038-block-3\",\"_type\":\"testimonialReference\"},{\"_key\":\"03f43340e0d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"03f43340e0d30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Resultados: aumento de receita, contas criadas e downloads do app\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b4376d07fd65\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4376d07fd650\",\"_type\":\"span\",\"marks\":[],\"text\":\"A campanha Blizzard Treat de US$ 0,85 foi um grande sucesso, gerando receita, cadastros no DQ® Rewards e downloads do app. De modo geral, a campanha proporcionou um aumento de 138% na receita em comparação à receita média mensal de CRM, representando 20% de toda a receita de CRM no acumulado do ano. A ADQ também registrou um aumento de 310% nos cadastros do programa de fidelidade em comparação com a média mensal de cadastros atribuídos ao CRM, representando 37% de todos os cadastros baseados em CRM no acumulado do ano. Além disso, o primeiro e-mail da campanha teve a maior taxa de conversão de receita de todos os e-mails no acumulado do ano.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3838ebd1e178\",\"_type\":\"block\",\"children\":[{\"_key\":\"3838ebd1e1780\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com essa única campanha, a ADQ cumpriu 90% de sua meta de download do app para 2023.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f8c2c9d69bfb\",\"_type\":\"block\",\"children\":[{\"_key\":\"f8c2c9d69bfb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Principais conclusões\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0a6832d978f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a6832d978f20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Aplique testes para entender melhor seus consumidores\"},{\"_key\":\"0a6832d978f21\",\"_type\":\"span\",\"marks\":[],\"text\":\". A ADQ aumentou a quantidade de cadastros no programa de fidelidade — e gerou mais receita para os restaurantes DQ® — ao criar uma campanha que proporcionou diversão e valor aos seus fãs.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7ac866f95871\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ac866f958710\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Clientes fiéis são fãs valiosos\"},{\"_key\":\"7ac866f958711\",\"_type\":\"span\",\"marks\":[],\"text\":\". Quem faz parte do programa de fidelidade geralmente gasta mais dinheiro e com mais frequência. Ao se concentrar nesses fãs, a ADQ conseguiu alcançar uma performance melhor em suas metas anuais.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-717288\",\"_type\":\"reference\"},\"excerpt\":null,\"featuredImage\":{\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-a7b2b6f009858e1add3800e6b40aa57d05c10ce3-900x1220-png\",\"_type\":\"reference\"},\"caption\":null},\"keyTakeaways\":null,\"metrics\":[{\"_key\":\"1prl55F0\",\"description\":\"de aumento da receita média\",\"value\":\"138%\"},{\"_key\":\"BtJ3SwcA\",\"description\":\"de aumento na média de cadastros\",\"value\":\"310%\"}],\"problem\":\"Após o lançamento do novo app nos EUA em 2022, a American Dairy Queen Corporation (ADQ) viu uma oportunidade de aumentar o engajamento dos fãs no DQ® Rewards e criar relacionamentos duradouros com eles.\",\"publicationDates\":{\"publishedAt\":\"2023-07-05T15:42:32-04:00\",\"updatedAt\":\"2023-07-13T11:24:03-04:00\"},\"results\":\"A campanha gerou um aumento de 138% na receita em comparação com a receita média mensal do CRM, bem como um aumento de 310% nos cadastros do programa de fidelidade em comparação com a média mensal de cadastros atribuídos ao CRM.\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-708f117377a2912689d274ae204e7ff92df701af-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Saiba como a American Dairy Queen aumentou o engajamento do cliente e as vendas utilizando a plataforma da Braze para criar campanhas personalizadas e integradas entre canais.\",\"pageTitle\":\"Estudo de caso: Dairy Queen | Estratégias de marketing para restaurantes fast-food\",\"slug\":{\"current\":\"american-dairy-queen-case-study\"}},\"strategy\":\"A ADQ testou quatro ofertas de boas-vindas para entender melhor o que incentiva os consumidores a se inscreverem no DQ® Rewards. A oferta vencedora foi tão bem-sucedida que foi usada para impulsionar uma campanha nacional com o objetivo de adquirir novos usuários e aumentar a fidelização da base de clientes.\",\"title\":\"A American Dairy Queen Corporation aumentou a receita em 138% dentro do CRM usando a campanha BLIZZARD Treat de US$ 0,85\"},{\"_id\":\"ff3c6f67-e50c-4799-ba40-330738c1a847\",\"body\":[{\"_key\":\"fbda151665e4\",\"_type\":\"block\",\"children\":[{\"_key\":\"fbda151665e40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Fundada em 2015 em Bogotá, na Colômbia, como o primeiro “superapp” da América Latina, a plataforma de comércio digital Rappi hoje atende consumidores em nove países da região e em mais de 300 cidades. Nos bastidores está uma equipe de empreendedores de tecnologia dedicada a impulsionar o progresso econômico na região, com a crença de que o futuro da América Latina pode ser mais promissor com tecnologia que conecta pessoas a soluções. Com a Rappi, os usuários podem contratar entregadores para uma variedade de tarefas, desde compras de supermercado (e entregas de comida ou medicamentos) até esperar em filas para lançamentos de produtos — e muito mais. Nas próprias palavras da Rappi: “com a Rappi, os clientes acessam um ecossistema vibrante de bens e serviços, empreendedores expandem seus negócios e as pessoas podem converter tempo em renda flexível.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8b7d523de6d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b7d523de6d60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esse pioneiro dos serviços sob demanda recorreu à Braze para alcançar melhor cada usuário no momento certo, no canal certo, com \"},{\"_key\":\"8b7d523de6d61\",\"_type\":\"span\",\"marks\":[\"84330fce7aed\"],\"text\":\"conteúdo\"},{\"_key\":\"8b7d523de6d62\",\"_type\":\"span\",\"marks\":[],\"text\":\" personalizado e relevante para o negócio. \"},{\"_key\":\"8b7d523de6d63\",\"_type\":\"span\",\"marks\":[\"cd3f04a95536\"],\"text\":\"O engajamento do cliente\"},{\"_key\":\"8b7d523de6d64\",\"_type\":\"span\",\"marks\":[],\"text\":\" é essencial para manter a Rappi no topo das preferências dos usuários no dia a dia e para fortalecer a experiência com a marca, \"},{\"_key\":\"8b7d523de6d65\",\"_type\":\"span\",\"marks\":[\"822eecfa1e10\"],\"text\":\"construindo, em última instância, lealdade do cliente\"},{\"_key\":\"8b7d523de6d66\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"84330fce7aed\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-437171\",\"_type\":\"reference\"}},{\"_key\":\"cd3f04a95536\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"e343d556-bdf9-4e26-9f11-2fb2b64bc486\",\"_type\":\"reference\"}},{\"_key\":\"822eecfa1e10\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-454021\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"d0fb7d08b0da\",\"_type\":\"block\",\"children\":[{\"_key\":\"d0fb7d08b0da0\",\"_type\":\"span\",\"marks\":[],\"text\":\"O valor que a Rappi obtém do engajamento depende da etapa em que o usuário se encontra. Para novos usuários que baixaram o app recentemente, é importante mostrar o valor dos serviços da Rappi. Depois disso, o foco está na retenção, usando uma estratégia multicanal para entregar as melhores ofertas diretamente nos dispositivos móveis e caixas de entrada dos clientes. No fim das contas, tudo o que fazem está voltado a fortalecer os relacionamentos com os clientes, para que a Rappi se torne um serviço altamente valorizado entre seus usuários e em todo o ecossistema que atende.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"23f47f906866\",\"_type\":\"block\",\"children\":[{\"_key\":\"23f47f9068660\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Rappi expande sua estratégia de retenção e recuperação para incluir o WhatsApp\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"92033f9bfd6e\",\"_type\":\"block\",\"children\":[{\"_key\":\"92033f9bfd6e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"A equipe da Rappi observou que, com \"},{\"_key\":\"92033f9bfd6e1\",\"_type\":\"span\",\"marks\":[\"2d8d6e8fb3a9\"],\"text\":\"Canvas Flow da Braze\"},{\"_key\":\"92033f9bfd6e2\",\"_type\":\"span\",\"marks\":[],\"text\":\", nossa ferramenta de orquestração de jornadas, foi possível automatizar fluxos sofisticados de usuários e ganhar eficiência operacional entre as equipes. Com todos os canais de marketing e dados reunidos em um só lugar, e com a possibilidade de segmentar públicos facilmente dentro da plataforma Braze, a empresa acelerou seus processos e liberou tempo para outras iniciativas.\"}],\"markDefs\":[{\"_key\":\"2d8d6e8fb3a9\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-315568\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e3b0b9d2ffc6\",\"_type\":\"block\",\"children\":[{\"_key\":\"e3b0b9d2ffc60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para essas jornadas, a Rappi usa uma combinação de \"},{\"_key\":\"e3b0b9d2ffc61\",\"_type\":\"span\",\"marks\":[\"a429fbfb456b\"],\"text\":\"notificações por push\"},{\"_key\":\"e3b0b9d2ffc62\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"e3b0b9d2ffc63\",\"_type\":\"span\",\"marks\":[\"c0c144102bae\"],\"text\":\"mensagens no app\"},{\"_key\":\"e3b0b9d2ffc64\",\"_type\":\"span\",\"marks\":[],\"text\":\" e \"},{\"_key\":\"e3b0b9d2ffc65\",\"_type\":\"span\",\"marks\":[\"095b7bcecdd5\"],\"text\":\"e-mail\"},{\"_key\":\"e3b0b9d2ffc66\",\"_type\":\"span\",\"marks\":[],\"text\":\". Tendo adicionado o \"},{\"_key\":\"e3b0b9d2ffc67\",\"_type\":\"span\",\"marks\":[\"7316cacf3f7c\"],\"text\":\"WhatsApp\"},{\"_key\":\"e3b0b9d2ffc68\",\"_type\":\"span\",\"marks\":[],\"text\":\" ao seu mix de canais recentemente, a Rappi está expandindo sua estratégia nesse canal para gerar resultados ainda mais sólidos. No passado, o WhatsApp era usado principalmente para aquisição em conexão com o programa de assinaturas. Agora, com um plano de engajamento e retenção estruturado, a Rappi quer usar a Braze para enviar as melhores ofertas disponíveis para cada usuário com base em seus dados. O objetivo da Rappi? Ser estratégica em sua abordagem para gerar resultados enquanto otimiza os gastos de marketing.\"}],\"markDefs\":[{\"_key\":\"a429fbfb456b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17710\",\"_type\":\"reference\"}},{\"_key\":\"c0c144102bae\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-127897\",\"_type\":\"reference\"}},{\"_key\":\"095b7bcecdd5\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"62b8805e-11e0-414c-915a-ce4f9873fe43\",\"_type\":\"reference\"}},{\"_key\":\"7316cacf3f7c\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"27957059-5d2b-4ef1-8c6e-78759d42d28e\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"19d26a8451a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"19d26a8451a40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para isso, a empresa primeiro dividiu suas audiências em dois segmentos — Ativos (usuários ativos) e Reativação (usuários inativos) — e definiu metas específicas para cada grupo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"n28nL1gc\",\"_type\":\"richImage\",\"alt\":\"celular com um hambúrguer na tela e o texto 50% off\",\"asset\":{\"_ref\":\"image-ae10adefa79d96874b353d71cfd883841855e621-2400x1200-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"c4ff56392de0\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4ff56392de00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tão importante quanto: a Rappi queria fazer isso de forma rápida. Com a Braze, a equipe conseguiu criar modelos de campanha no WhatsApp Manager e depois integrá-los na Braze para personalizar o conteúdo da campanha para cada usuário e direcionar o envio a cada segmento.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"CFqwMcSv2sECIzj9pL-PA\",\"_ref\":\"17acce8f-8887-4c6d-822c-37e0b33ee248\",\"_type\":\"testimonialReference\"},{\"_key\":\"06a73298ccb0\",\"_type\":\"block\",\"children\":[{\"_key\":\"06a73298ccb00\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Resultados da Rappi: Engajamento estratégico no WhatsApp impulsiona compras\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f391df81d883\",\"_type\":\"block\",\"children\":[{\"_key\":\"f391df81d8830\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para medir a performance da campanha no WhatsApp, a equipe da Rappi analisou o comportamento de compra de cada grupo no mês seguinte ao disparo. O grupo de usuários ativos (Ativos) registrou uma taxa de leitura de 71%, enquanto o grupo de usuários inativos (Reativação) teve uma taxa de leitura de 67% — indicando que o WhatsApp foi um canal eficaz para alcançar esse público graças à sua taxa de abertura excepcional. No geral, a Rappi registrou um impressionante aumento de 80% nas compras em comparação com o grupo de controle no segmento Reativação — mesma audiência, mesmo valor, mesmo período, mas com a diferença de que um grupo recebeu a mensagem pelo WhatsApp além de notificação por push e e-mail.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6cfb964c6f09\",\"_type\":\"block\",\"children\":[{\"_key\":\"6cfb964c6f090\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Principais conclusões\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d5764c7a9269\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5764c7a92690\",\"_type\":\"span\",\"marks\":[],\"text\":\"O WhatsApp é um canal pessoal com taxas de leitura incrivelmente altas — é onde as pessoas falam com amigos, familiares etc. Para a Rappi, isso significa que, ao usar o canal, precisam sempre entregar algo relevante e de valor.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3f9d1ae6fdd7\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f9d1ae6fdd70\",\"_type\":\"span\",\"marks\":[],\"text\":\"O WhatsApp se mostra um canal fora do produto altamente eficaz para impulsionar compras e melhorar a retenção, aumentando tanto o valor do tempo de vida do cliente (LTV) quanto a probabilidade de que continuem escolhendo a marca por anos.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-59126\",\"_type\":\"reference\"},\"excerpt\":null,\"featuredImage\":{\"_type\":\"richImage\",\"alt\":\"a phone displays a message from rappi and whatsapp\",\"asset\":{\"_ref\":\"image-ddf454ae2e46af1d3307c4ac8ba525cad3d5709c-900x1220-png\",\"_type\":\"reference\"},\"caption\":null},\"keyTakeaways\":null,\"metrics\":[{\"_key\":\"P6pqCjRP\",\"description\":\"aumento no número de usuários que fizeram uma compra\",\"value\":\"80%\"},{\"_key\":\"ENJAqblT\",\"description\":\"Aumento nos usuários reativados que compraram 1 vez em até 30 dias\",\"value\":\"28%\"},{\"_key\":\"i9Z3zfU7\",\"description\":\"Aumento nos usuários reativados que compraram 2 vezes ou mais em até 30 dias\",\"value\":\"43%\"}],\"problem\":\"A Rappi precisava de um canal fora do produto mais eficaz para alcançar diretamente seu público, incentivando usuários inativos a comprar novamente e impulsionando usuários ativos a realizarem mais compras ao longo do tempo.\",\"publicationDates\":{\"publishedAt\":\"2023-05-25T11:33:04-04:00\",\"updatedAt\":\"2024-01-30T15:11:45-05:00\"},\"results\":\"A alta taxa de adoção do WhatsApp na região deu à Rappi a oportunidade de engajar clientes com mensagens de valor em um canal que eles já utilizam. A campanha recente da Rappi no WhatsApp gerou um aumento de 80% nas compras em comparação com o grupo de controle, que recebeu as mesmas ofertas apenas por notificação por push e e-mail.\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-79e8c728a95df8a6eca4cf6e195cb36efdd841c6-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Veja como a Rappi aumentou a retenção e o engajamento de clientes com a Braze, usando campanhas personalizadas para potencializar seus serviços de entrega sob demanda com o WhatsApp. \\n\",\"pageTitle\":\"Estudo de caso da Rappi | Engajamento de clientes em serviços sob demanda\",\"slug\":{\"current\":\"rappi-case-study\"}},\"strategy\":\"Com a Braze, a Rappi conseguiu expandir suas estratégias existentes para o WhatsApp, reativando usuários inativos e incentivando mais compras de usuários ativos por meio de ofertas personalizadas e segmentadas.\",\"title\":\"Rappi reativa usuários inativos e aumenta compras com WhatsApp\"}],\"guides\":[{\"_id\":\"7899be4f-70d3-4e52-98b4-226293ee0c4d\",\"_type\":\"guide\",\"featuredImage\":{\"_type\":\"image\",\"alt\":\"um livro intitulado próxima melhor ação usando tomada de decisão por IA para personalização\",\"asset\":{\"_ref\":\"image-645cad3dcc6cafc9bb41168af5dc84a4f2c36de0-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-645cad3dcc6cafc9bb41168af5dc84a4f2c36de0-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"A tomada de decisões por IA permite que os profissionais de marketing criem personalização 1:1 ao longo do ciclo de vida do cliente, motivando os clientes a agir e engajar. \",\"pageTitle\":\"Personalização guiada para melhor decisão da jornada do cliente\",\"slug\":{\"_type\":\"slug\",\"current\":\"ai-decisioning-next-best-everything\"}},\"title\":\"Next Best Everything\"},{\"_id\":\"14f11ac6-9795-4e53-949f-bad63c06452a\",\"_type\":\"guide\",\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Cover of Braze's \\\"Guia de inspiração para WhatsApp\\\" with 3D icons of envelopes, a notification bell, lightbulb, and chat bubble.\",\"asset\":{\"_ref\":\"image-9eb287843ed8bb830f1b6afd96ae963032baa341-1200x500-png\",\"_type\":\"reference\"}},\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fc24a5d0b76eaa52b0fe5cb063fdc17cb2512116-1920x1080-png\",\"_type\":\"reference\"}},\"pageDescription\":\"O Guia de Inspiração do WhatsApp da Braze tem uma biblioteca de campanhas de engajamento de clientes comprovadas e casos de uso para inspirar sua próxima sessão de brainstorming. Equipes de 1 ou 100 podem encontrar maneiras práticas e impactantes de aumentar a ativação, monetização ou esforços de retenção.\",\"pageTitle\":\"Guia de Inspiração da Braze para WhatsApp\",\"slug\":{\"current\":\"whatsapp-inspiration-guide\"}},\"title\":\"Guia de Inspiração da Braze para WhatsApp\"},{\"_id\":\"1801a428-b548-4488-8001-3cdfb5ce97a6\",\"_type\":\"guide\",\"featuredImage\":{\"_type\":\"richImage\",\"alt\":\"a woman holding a cell phone with the words \\\" primeiros passos com o whatsapp \\\" above her\",\"asset\":{\"_ref\":\"image-a419e7e2c9fda0285cad343ae210e6566013c4d5-1920x1080-png\",\"_type\":\"reference\"}},\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a419e7e2c9fda0285cad343ae210e6566013c4d5-1920x1080-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Pronto para iniciar a conversa com o mais novo canal da Braze? Confira o guia Introdução ao WhatsApp e confira as melhores práticas e casos de uso sobre como incorporar o WhatsApp na sua estratégia de mensagens em diferentes canais.\",\"pageTitle\":\"Introdução ao WhatsApp\",\"slug\":{\"current\":\"the-whatsapp-starter-guide\"}},\"title\":\"Introdução ao WhatsApp\"},{\"_id\":\"f577171e-5d52-4883-976e-a94935e991ad\",\"_type\":\"guide\",\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Da eficiência à eficácia: Como a IA está transformando o engajamento do cliente\",\"asset\":{\"_ref\":\"image-2759f1d862ec48b596583c81e642b73c09d55745-3840x2160-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7de4ba06f2eb1b82cc33d1d9a517c3f3e7a0feb5-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Este guia mostra como migrar o foco da velocidade para a estratégia com a IA, incluindo exemplos reais de resultados concretos entregues. \",\"pageTitle\":\"Da eficiência à eficácia: Como a IA está transformando o engajamento do cliente\",\"slug\":{\"_type\":\"slug\",\"current\":\"ai-from-efficiency-to-effectiveness\"}},\"title\":\"Da eficiência à eficácia: Como a IA está transformando o engajamento do cliente\"}],\"videos\":[{\"_id\":\"04a5854a-6b16-482c-82fb-e235831d3644\",\"date\":null,\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Bruno Reis, Marketing Leader, standing with arms crossed, with \\\"dm\\\" logo and text identifying him and his role.\",\"asset\":{\"_ref\":\"image-b43db463b928d723b3f91c4ad449ec8b0eab6a8c-1200x675-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b43db463b928d723b3f91c4ad449ec8b0eab6a8c-1200x675-png\",\"_type\":\"reference\"}},\"pageDescription\":\"🎯 Daí a Marketing o que é de marketing. Ouça o caso de sucesso da DM Card e confira como a área de Marketing encontrou infinitas possibilidades ao construir jornadas personalizadas em multicanais com a Braze. Descubra os principais desafios do setor financeiro, o processo de contratação da Braze e os ganhos reais após a implementação.\",\"pageTitle\":\"Impulsionando o crescimento - uma jornada de crescimento \",\"slug\":{\"_type\":\"slug\",\"current\":\"video-cases-latam-dm\"}},\"title\":\"Impulsionando o crescimento - uma jornada de crescimento \"},{\"_id\":\"04ce94f3-fa64-41f6-add4-7269f53c294d\",\"date\":null,\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Filipi Cavalcante, Strategic Partner Manager at Meta, smiling in a headshot.\",\"asset\":{\"_ref\":\"image-95ad3403f53c69a1dd89646d1a76df4b91ca7534-1200x675-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-95ad3403f53c69a1dd89646d1a76df4b91ca7534-1200x675-png\",\"_type\":\"reference\"}},\"pageDescription\":\"💬 Desbloqueie o potencial do canal mais usado no Brasil! Aprenda a integrar o WhatsApp de forma estratégica nas suas jornadas de cliente com a Braze. Mostraremos casos práticos, templates de sucesso e táticas para transformar conversas em conversão, aumentando o alcance e a satisfação do cliente.\",\"pageTitle\":\"How to Grow with Braze com WhatsApp\",\"slug\":{\"_type\":\"slug\",\"current\":\"video-cases-latam-meta\"}},\"title\":\"How to Grow with Braze com WhatsApp\"},{\"_id\":\"2ec737f2-4e14-4ea9-8d8b-2e0f40105ac4\",\"date\":null,\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Júnior Castro, Consultor Sênior de Soluções at Braze\",\"asset\":{\"_ref\":\"image-b0b984047f0bdc98b4f7caf4215e64f05749db92-1200x675-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b0b984047f0bdc98b4f7caf4215e64f05749db92-1200x675-png\",\"_type\":\"reference\"}},\"pageDescription\":\"📊 Prepare-se para o futuro do Customer Engagement! Nesta sessão essencial, apresentamos os dados mais recentes e tendências que moldarão o mercado em 2025. Descubra as prioridades dos CMOs, as tecnologias emergentes e os modelos de sucesso que você deve adotar agora para não ficar para trás.\",\"pageTitle\":\"Panorama do Engajamento do Cliente 2025\",\"slug\":{\"_type\":\"slug\",\"current\":\"video-cases-latam-braze\"}},\"title\":\"Panorama do Engajamento do Cliente 2025\"},{\"_id\":\"3d425c25-ca70-485c-bab5-6ac2e1dc96d1\",\"date\":null,\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Two headshots: Aline Onishi, Country Manager Brazil at Minders, and Pricylla Couto, Chief Marketing Officer at Conta Azul, displayed on a colorful gradient background.\",\"asset\":{\"_ref\":\"image-91d3d2b94e26a14f5c647ef6d0be3dd95d86f20d-1200x675-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-91d3d2b94e26a14f5c647ef6d0be3dd95d86f20d-1200x675-png\",\"_type\":\"reference\"}},\"pageDescription\":\"💡 Tecnologia sem estratégia é só custo. Descubra o que realmente faz uma stack de MarTech funcionar com Minders e Conta Azul. Falaremos de como transformar ferramentas (como a Braze) em decisões de alto impacto e crescimento escalável, conectando tecnologia à estratégia, cultura e às pessoas certas.\",\"pageTitle\":\"Como tornar estratégias de MarTech em estratégias reais?\",\"slug\":{\"_type\":\"slug\",\"current\":\"video-cases-latam-minders-conta-azul\"}},\"title\":\"Como tornar estratégias de MarTech em estratégias reais?\"}],\"authorsData\":[{\"_id\":\"008d68ac-139e-4768-a0cc-006ff68db620\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-858272\",\"_type\":\"reference\"},\"firstName\":\"Paolo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-774a0e86c483ef77c50e9218c79ca50dd99ba076-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Sabatinelli\",\"role\":\"CPO, Immobiliare.it\"},{\"_id\":\"00bc11b4-6695-4d88-8127-2516e43bed6f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"0def83cb-a459-4a64-86b2-76df7dc14c63\",\"_type\":\"reference\"},\"firstName\":\"Jen\",\"headshot\":null,\"lastName\":\"Griffin\",\"role\":\"Diretora sênior de Conteúdo e Mídia no Aduro, Inc.\"},{\"_id\":\"013e486c-2e96-4ee3-8ea3-56ff7de9385d\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-317365\",\"_type\":\"reference\"},\"firstName\":\"和田\",\"headshot\":null,\"lastName\":\"雄一郎 氏\",\"role\":\"エーアンドエスカンパニー 管理統括部 WEBシステム課 課長\"},{\"_id\":\"014f695e-2653-4861-b51a-3129149761c3\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-54731\",\"_type\":\"reference\"},\"firstName\":\"Veronica\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5d0775be2b2cd49a5d6b5824d0581d85429914d9-200x201-png\",\"_type\":\"reference\"}},\"lastName\":\"Mynders Hamel\",\"role\":\"VP, Targeted Channels\"},{\"_id\":\"017ac117-256e-4903-99b1-a555d8c13be6\",\"_type\":\"person\",\"bio\":[{\"_key\":\"fabfccf8d547\",\"_type\":\"block\",\"children\":[{\"_key\":\"fabfccf8d5470\",\"_type\":\"span\",\"marks\":[],\"text\":\"Todd Grennan is a New York-based writer and editor. When he's not writing about mobile marketing, customer retention and emerging technologies for Braze, you can find him trying to read his way through every Wikipedia article related to World War II.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Todd\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7169cec744775a452979e476154dc3ee2dcf9fc1-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Grennan\",\"role\":\"Managing Editor, Content Marketing at Braze\"},{\"_id\":\"01b0e158-351a-4df9-9b8d-9042775ec81d\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-50386\",\"_type\":\"reference\"},\"firstName\":\"Emanuelle\",\"headshot\":null,\"lastName\":\"Rainaud\",\"role\":\"CRM 마케팅 코디네이터\"},{\"_id\":\"01dea4fb-20ba-43ce-b335-c04089eec7aa\",\"_type\":\"person\",\"bio\":[{\"_key\":\"011cdadc7481\",\"_type\":\"block\",\"children\":[{\"_key\":\"6955aff9ecd9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Anthony O'Byrne is the Executive Director of Customer \u0026 Revenue at Kayo Sports \u0026 BINGE\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"79bd0e6f-06ba-4e82-9050-b12631d85cc9\",\"_type\":\"reference\"},\"firstName\":\"Anthony\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-be20a1d3e561f3baa1875b8388426edf3fe00bb2-631x631-jpg\",\"_type\":\"reference\"}},\"lastName\":\"O'Byrne\",\"role\":\"Managing Director, Revenue, Kayo Sports \u0026 BINGE\"},{\"_id\":\"0296efff-e0d8-446d-9d23-aeadade086d5\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kayla\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-00dac170831e31c116a55a0a00f9c6c8b3db6254-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Brown\",\"role\":\"Senior Manager, Digital Marketing, Hibbett | City Gear\"},{\"_id\":\"040a751c-0964-487d-9717-438b71bad9d7\",\"_type\":\"person\",\"bio\":[{\"_key\":\"42fabe53060d\",\"_type\":\"block\",\"children\":[{\"_key\":\"d35d5b3f9694\",\"_type\":\"span\",\"marks\":[],\"text\":\"Simone Uhlmann is the Head of Loyalty \u0026 CRM at muvi Cinemas.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"0d96fb17-1438-4f66-bff6-17beadc91d34\",\"_type\":\"reference\"},\"firstName\":\"Simone\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3fe918992d66d518cc47b2b360d9cf0ec7205dc7-505x505-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Uhlmann\",\"role\":\"Head of Loyalty \u0026 CRM, muvi Cinemas\"},{\"_id\":\"048bcd87-099c-4ff6-b644-e7c980a5ed50\",\"_type\":\"person\",\"bio\":[{\"_key\":\"01eeeaf6c708\",\"_type\":\"block\",\"children\":[{\"_key\":\"92e38b04c9e3\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Team\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":null},{\"_id\":\"04b12fd2-9c5d-45ad-b47d-37163c8b272d\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"b00f6d3c-6df4-4b74-aee3-b33741edd493\",\"_type\":\"reference\"},\"firstName\":\"Jasmine\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4753f8429c77c7e234503e3e584526cfffc2b275-1106x1526-png\",\"_type\":\"reference\"},\"crop\":{\"_type\":\"sanity.imageCrop\",\"bottom\":0,\"left\":0.09469288793103443,\"right\":0.0411503232758621,\"top\":0.4037197198275855},\"hotspot\":{\"_type\":\"sanity.imageHotspot\",\"height\":0.5962802801724145,\"width\":0.8641567887931034,\"x\":0.5267712823275862,\"y\":0.7018598599137927}},\"lastName\":\"Fernandez\",\"role\":\"Retention Marketing Lead, MoneySmart Group\"},{\"_id\":\"058b5f8c-0746-45c2-9ab0-b73cd11666ec\",\"_type\":\"person\",\"bio\":[{\"_key\":\"143c3f96ad3b\",\"_type\":\"block\",\"children\":[{\"_key\":\"23b98503cb5e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Corinne Clough, Director, Lifecycle Marketing, Stash\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-59633\",\"_type\":\"reference\"},\"firstName\":\"Corinne\",\"headshot\":null,\"lastName\":\"Clough\",\"role\":\"Director, Lifecycle Marketing\"},{\"_id\":\"05e2168d-54f2-4c20-b9b5-3f22c6d5e231\",\"_type\":\"person\",\"bio\":[{\"_key\":\"42fabe53060d\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e2ae9c52928\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sercan Alici is the Head of Growth Analytics at Washmen.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"4f94b892-142c-4afa-95df-5259ba4fc400\",\"_type\":\"reference\"},\"firstName\":\"Sercan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9a79fbf5add4213497f78138d79c49931eff2fe0-274x274-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Alici\",\"role\":\"Head of Growth Analytics, Washmen\"},{\"_id\":\"06b38e32-4041-4770-bbd1-4512570d9448\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"2def1c82-2b36-496e-a5e8-43879bbd014f\",\"_type\":\"reference\"},\"firstName\":\"Anthony\",\"headshot\":null,\"lastName\":\"Lim\",\"role\":\"Performance Marketing Lead\"},{\"_id\":\"071e8008-d725-44cd-80b7-45ce8713a9d8\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-369114\",\"_type\":\"reference\"},\"firstName\":\"Tom\",\"headshot\":null,\"lastName\":\"Davies\",\"role\":\"Head of Marketing\"},{\"_id\":\"08055115-b452-4380-a1ae-fccdbcd7896c\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4446c2b9a62e\",\"_type\":\"block\",\"children\":[{\"_key\":\"297f508203fb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brigitte Barron, Senior Director, Global CRM \u0026 Customer Growth, e.l.f. Beauty\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"a8f5a10e-df64-4f10-bc31-7157f3e95dff\",\"_type\":\"reference\"},\"firstName\":\"Brigitte\",\"headshot\":null,\"lastName\":\"Barron\",\"role\":\"Senior Director, Global CRM \u0026 Customer Growth\"},{\"_id\":\"083138f8-fee3-46bd-9f9c-c5371e9720e7\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"柏木\",\"headshot\":null,\"lastName\":\"正徳氏\",\"role\":\"マーケティングGr\"},{\"_id\":\"0884c8b4-a3ba-4206-a3ea-973cd0099868\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"7e9cb451-9199-4a46-90f5-985f8ad1203c\",\"_type\":\"reference\"},\"firstName\":\"Martín\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f4ee9c607273d4819b1a48723eb5183c5cd9b183-2565x3255-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Gaviria\",\"role\":\"Head of Growth, Treinta\"},{\"_id\":\"092c431e-3aa6-4e5f-9c58-cc5456b64c35\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-38514\",\"_type\":\"reference\"},\"firstName\":\"Valentin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-00bbfc229f0a90b3f765ea7ceed49cb6d8e233f4-1853x1853-png\",\"_type\":\"reference\"}},\"lastName\":\"Lotrean\",\"role\":\"Head of Marketing Automation\"},{\"_id\":\"09c2325f-d55c-44cb-b7a6-1ec557aab20f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"19c0ce19-30d0-46e1-b121-e77072d4be35\",\"_type\":\"reference\"},\"firstName\":\"William\",\"headshot\":null,\"lastName\":\"Niles\",\"role\":\"CEO\"},{\"_id\":\"09dc5165-e826-4b78-af51-0f8bc9701442\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sky\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dc412ab676182b4b83a1cc1486e566dee8759ea8-399x402-png\",\"_type\":\"reference\"}},\"lastName\":\"Canaves\",\"role\":\"Principal Analyst, EMARKETER\"},{\"_id\":\"0a9da899-c15e-44c2-a0e4-2f9e2c575624\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ee3660e69b0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6048215604c\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"우리보다 더 오래되고 완전한 세계에서 그들은 완성되고 완전하게 움직이며, 우리가 잃어버리거나 결코 도달하지 못한 감각의 확장을 부여받고, 우리가 결코 들을 수 없는 목소리로 살아간다.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"팀\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":null},{\"_id\":\"0ad643e1-77f4-4d39-87b6-e4587d6cb546\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a8ada638d56e\",\"_type\":\"block\",\"children\":[{\"_key\":\"146132fa73440\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Tom Howard is a Staff Engineer at Miro\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"92130ce8-34e8-43c3-aa5c-221d5906ab30\",\"_type\":\"reference\"},\"firstName\":\"Tom\",\"headshot\":null,\"lastName\":\"Howard\",\"role\":\"Staff Engineer\"},{\"_id\":\"0bc2da27-ea9a-41e0-b628-4002556234a4\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-48344\",\"_type\":\"reference\"},\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6dbb1db514fc62d48c6b130a20c013fcecb43186-96x97-png\",\"_type\":\"reference\"}},\"lastName\":\"Moore\",\"role\":\"Head of Digital and Loyalty at Tim Hortons\"},{\"_id\":\"0bd6a793-778e-45ef-8ec1-a6b7ea3d09bf\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e28060e3b39d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e28060e3b39d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Alison은 Braze의 규정 준수 및 전달 가능성 인에이블먼트 책임자 II입니다. 화려한 신발, 귀걸이, 베개 등을 수집하는 그녀의 개인 모토는 \\\"너무 많은 것은 결코 충분하지 않다....이메일을 보낼 때를 제외하고\\\"입니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Alison\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e8c7a1ff362c0ad66899a4be0cc890af8b33fae1-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Gootee\",\"role\":\"규정 준수 및 전달 가능성 인에이블먼트 Principal II, Braze\"},{\"_id\":\"0be63d9f-cd23-449c-9bd2-0b5791582dab\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c0bc4214b710\",\"_type\":\"block\",\"children\":[{\"_key\":\"cdb1a18bf077\",\"_type\":\"span\",\"marks\":[],\"text\":\"Courtney est responsable marketing produit chez Braze, et experte en communication cross-canal et stratégie d’engagement. Elle s’intéresse tout particulièrement à la création de ressources et de solutions capables de transformer les données clients en actions à fort impact.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Courtney\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0a71bc0f25c40417de124f895f6087c9a8184488-1080x1620-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Baum\",\"role\":\"Responsable marketing produit\"},{\"_id\":\"0c6e22f3-50f8-481a-9922-5fdb1cd7761d\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c0bc4214b710\",\"_type\":\"block\",\"children\":[{\"_key\":\"cdb1a18bf077\",\"_type\":\"span\",\"marks\":[],\"text\":\"Courtney는 Braze의 제품 마케팅 매니저로, 크로스채널 메시징과 참여 전략을 전문으로 합니다. 그녀는 고객 인사이트를 실제 영향력 있는 마케팅 메시지로 바꾸는 리소스와 솔루션을 만드는 데 열정을 쏟고 있습니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Courtney\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0a71bc0f25c40417de124f895f6087c9a8184488-1080x1620-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Baum\",\"role\":\"제품 마케팅 매니저\"},{\"_id\":\"0c8e457d-bbe4-4e70-8f1b-c32ca5cf43ab\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Claudia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9ec78c9e37245f890bb529cc52092a6d6c78b743-1861x1861-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Blojiu\",\"role\":\"GM Romania and Senior Manager, Customer Support, EMEA\"},{\"_id\":\"0cfbe15e-7564-4ebe-876d-c5978f53a99e\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"d2f652b4-4aad-449c-b50f-8443286b5372\",\"_type\":\"reference\"},\"firstName\":\"David\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-38f6ef85a5029d6bf5e0babc8a273d5dc5f6032f-204x204-jpg\",\"_type\":\"reference\"}},\"lastName\":\"J. Reibstein\",\"role\":\"Professor of Marketing, The Wharton School\"},{\"_id\":\"0d21945e-701c-4a9e-b0f5-ed672a686a80\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"0def83cb-a459-4a64-86b2-76df7dc14c63\",\"_type\":\"reference\"},\"firstName\":\"Jen\",\"headshot\":null,\"lastName\":\"Griffin\",\"role\":\"Sr. Director Content \u0026 Media Lab at Aduro, Inc.\"},{\"_id\":\"0d71256a-7c40-4666-96fd-bc4822bbd558\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"76302369-f027-4e18-bd89-fc81e035f3f9\",\"_type\":\"reference\"},\"firstName\":\"Colette\",\"headshot\":null,\"lastName\":\"Lohr\",\"role\":\"CRM Manager\"},{\"_id\":\"0dce8ac6-0b1f-4ef4-b62a-0c95afbc8260\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"ed210671-5338-45b0-8ea6-ce6b3f3a418c\",\"_type\":\"reference\"},\"firstName\":\"Kapil\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fd771e39e2beaceba6231a56a50fbb5a148e1984-204x204-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Arora\",\"role\":\"Senior Vice- President /Managing Director, Head of Digital, AllianceBernstein\"},{\"_id\":\"0e8c9d7e-81d1-4a34-9707-e7edda136656\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"56134ca2-d9c1-427c-b958-9b977c7e5c49\",\"_type\":\"reference\"},\"firstName\":\"Rennee\",\"headshot\":null,\"lastName\":\"Claude\",\"role\":\"CRM Manager\"},{\"_id\":\"0eb3c40e-e9b4-4a74-af93-61d8befe91e9\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Astha \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5da16975f111e146470395b6778e953f25f698df-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Malik\",\"role\":\"Chief Business \u0026 Marketing Officer, Braze\"},{\"_id\":\"0ee895dc-7f3b-48a3-a391-0f1330f1ddba\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Michael\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7cae992a5519c10a6d2ad7271cdd288ca849dc9e-450x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Eldridge\",\"role\":\"Head of AI Decisioning Deployment\"},{\"_id\":\"0eea3e10-ea65-4560-a562-856900580228\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2140fae7823f01e13adf3d10c307024ba385297f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Shectman\",\"role\":\"Director Sénior de Marketing de Producto, Braze\"},{\"_id\":\"0fcbbbee-9811-4196-becf-d428ccf51417\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"afc42045-5b0e-4822-aab0-005745e2f93d\",\"_type\":\"reference\"},\"firstName\":\"Jonny\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a832c3e0ecf49ae9c062131aef0a4e5e1b5995ae-558x594-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Pimentel\",\"role\":\"Manager, CRM Marketing Operations, Max\"},{\"_id\":\"105840b2-02ac-49d6-a42c-ae65436cb709\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9ba0b97027db\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ba0b97027db0\",\"_type\":\"span\",\"marks\":[],\"text\":\"그가 Braze 제품 관리 팀을 이끌지 않을 때, 당신은 Kevin이 기타를 치고, Snapchat을 싫어하고, 인간이 알고 있는 모든 자연 다큐멘터리를 보는 것을 찾을 수 있습니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f1fefd9d8bc2cc9f1f2ccb0f55f7fe6c3eb18653-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wang\",\"role\":\"최고 제품 책임자\"},{\"_id\":\"106bed6e-528b-436e-9f92-7c15b1caf295\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Tommy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b61dcc42a17ed00eb27f8199cf47908603c02bff-102x103-png\",\"_type\":\"reference\"}},\"lastName\":\"DeVoss\",\"role\":\"Engenheiro de segurança de equipe\"},{\"_id\":\"10b709dd-6efa-4940-9c0f-faa6b589b363\",\"_type\":\"person\",\"bio\":[{\"_key\":\"80f7757388eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d3a56e1521e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As an ad exec, cultural strategist, and professor, Marcus translates big ideas into real-world impact—helping marketers tap into culture, decode human behavior, and turn insights into action.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Marcus\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f58ad6c055810d3fe1366b6f2a44dac53fbfeb3f-292x292-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Collins\",\"role\":\"Award-Winning Marketer, Author, Chief Strategy Officer\"},{\"_id\":\"1223fd4a-efc5-42a3-8c20-c9d1bc860bfb\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"John\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4caceb22c4453851286cf95d6c308c4e73a6deff-281x281-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wolf\",\"role\":\"Senior Director, Product Management\"},{\"_id\":\"134614cc-ccb4-46e2-aa9c-61269cc007ba\",\"_type\":\"person\",\"bio\":[{\"_key\":\"898458f74097\",\"_type\":\"block\",\"children\":[{\"_key\":\"1954a27c2d190\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Melia Fillipow is the Summer 2024 Braze Customer Success intern. She is a San Francisco native currently studying Environmental Studies and Creative Writing at Pitzer College. When she’s not at the Braze HQ in NYC, she’s exploring New York’s public parks.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Melia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7a4f27a12547b90a691c31a794957b90af0a1871-696x690-png\",\"_type\":\"reference\"}},\"lastName\":\"Fillipow\",\"role\":\"Summer 2024 Braze Customer Success Intern\"},{\"_id\":\"139e1a79-af6e-4618-867d-41fa69926e31\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sara\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-06a0f217868aa3472ae419e1e473bf1931d805c0-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Perle\",\"role\":\"Head of Engagement, PayPal (Venmo)\"},{\"_id\":\"13f3c67f-7c7e-4d3a-af21-73d967dacf6c\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-745014\",\"_type\":\"reference\"},\"firstName\":\"Sam\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-14b2f1e955e1aa8b72dec40ecbbfbccd696bd182-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Owen\",\"role\":\"Director, Digital Marketing, KFC US\"},{\"_id\":\"146d88ca-6a19-42b4-a347-49d69cef99eb\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dbf06ff7ee48\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5f3d4d54df50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cofundador e CTO da Braze\"},{\"_key\":\"c5f3d4d54df50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-94868526efbce909b304c607a9c8fc01be9fa3d1-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hyman\",\"role\":\"Cofundador e CTO da Braze\"},{\"_id\":\"147735ac-c4d4-4ac8-89af-3c8e2fce0fcf\",\"_type\":\"person\",\"bio\":[{\"_key\":\"6e7f811a6aed\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffb30624dc620\",\"_type\":\"span\",\"marks\":[],\"text\":\"Eunpa Han é gerente de CRM na JOBKOREA.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"1da24794-ba3f-44e3-ad27-3f610718dfc2\",\"_type\":\"reference\"},\"firstName\":\"Eunpa\",\"headshot\":null,\"lastName\":\"Han\",\"role\":\"Gerente de CRM\"},{\"_id\":\"156b76cc-b48e-4d31-91b8-4c4c03c6f412\",\"_type\":\"person\",\"bio\":[{\"_key\":\"bcfb5111e068\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b6511c15d060\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dylan Mayer is a Sustainability Senior Lead at Braze, driving emissions reductions initiatives and integrating sustainability across the company. With over 10 years of corporate sustainability experience, he has collaborated with a diverse range of organizations, most recently leading global sustainability strategy at Verizon.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Dylan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-079352adc98981e5f8935631bb758e5d24e64fef-580x578-png\",\"_type\":\"reference\"}},\"lastName\":\"Mayer\",\"role\":\"Sustainability Senior Lead\"},{\"_id\":\"15ae0633-841b-4737-a9f6-a4ca1ac9d397\",\"_type\":\"person\",\"bio\":[{\"_key\":\"94769ace6e59\",\"_type\":\"block\",\"children\":[{\"_key\":\"449b4dba73020\",\"_type\":\"span\",\"marks\":[],\"text\":\"Muhammad Nauraiz Kharal, Group Head of CRM, Central Retail\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"ee25b30f-0499-4636-9cde-d9c365cd03f7\",\"_type\":\"reference\"},\"firstName\":\"Muhammad\",\"headshot\":null,\"lastName\":\"Nauraiz Kharal\",\"role\":\"Group Head of CRM\"},{\"_id\":\"1731e1ae-53c4-4e51-861b-9a6151e37ac5\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Michael\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7cae992a5519c10a6d2ad7271cdd288ca849dc9e-450x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Eldridge\",\"role\":\"Head of AI Decisioning Deployment\"},{\"_id\":\"198723ca-7e9c-41c7-b50c-94b00b42194a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"5c65f401-c267-434b-868c-bda6c85cc58a\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":null,\"lastName\":\"Grevel\",\"role\":\"Senior Lifecycle Marketing Manager\"},{\"_id\":\"19888925-3f59-4dc6-99a8-aa3ac3313507\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"7394daac-30c5-4cb0-913d-ba72174ec6e0\",\"_type\":\"reference\"},\"firstName\":\"Gina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4f27c91b06a45d33d850052746b4614f638c86dc-508x510-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Prows\",\"role\":\"Head of Lifecycle Marketing, SoFi\"},{\"_id\":\"19e73997-e333-4580-a627-cf271e37b50b\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Mallory\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-85d1628b6c965d72f6a5db062aa44b1066662e2e-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Friese\",\"role\":\"Senior Director, Content Marketing, Braze\"},{\"_id\":\"19f55699-99ec-41e6-bd94-247022ac47af\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Alannah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a549996591b321b498af2cc301ad97d1a4f3a538-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Higgins\",\"role\":\"Senior Account Executive, Braze\"},{\"_id\":\"1a097b0e-5456-47d1-86f9-7d2d6c2cc037\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-133879\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-54e55bbf93f44b696b3553a9f5aabb5695f28c7c-1250x1250-png\",\"_type\":\"reference\"}},\"lastName\":\"Koenig\",\"role\":\"Lifecycle Marketing Manager\"},{\"_id\":\"1a4240df-e1a7-4de6-bf60-16dc528e55b0\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Angela\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a770f1b45166e28ad210542f3d73dc6e10cffda1-656x799-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Oh\",\"role\":\"Account Executive - APAC\"},{\"_id\":\"1a542daa-3350-4b3e-b456-74fcdd5c1a15\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Omega\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f7622c594bd16d2f9b9d76992c3e620e48bf6179-192x192-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Tamboen\",\"role\":\"Account Executive, Scale \"},{\"_id\":\"1a9a1671-a8fa-4231-9b27-7b433b659f53\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"David Bielik, \",\"headshot\":null,\"lastName\":\"Antoine Torossian\",\"role\":null},{\"_id\":\"1aaff88b-2755-4ab8-ba15-e88b442e761a\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2140fae7823f01e13adf3d10c307024ba385297f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Shectman\",\"role\":\"Directeur principal, Marketing produit, Braze\"},{\"_id\":\"1af0deea-d9af-4bd0-9db8-011c76556b84\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-745014\",\"_type\":\"reference\"},\"firstName\":\"Alberto\",\"headshot\":null,\"lastName\":\"Ascorve\",\"role\":\"$33\"},{\"_id\":\"1b020785-5390-4dee-90a8-980862196c8a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"ecb2434c-1e61-4538-9303-25cd1fc5530e\",\"_type\":\"reference\"},\"firstName\":\"王\",\"headshot\":null,\"lastName\":\"軼 氏\",\"role\":\"執行役員 グロースマーケティングDiv.\"},{\"_id\":\"1bf1c48e-124a-4b3d-8fe3-0b208676d425\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e28060e3b39d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e28060e3b39d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Alison is a Compliance and Deliverability Enablement Principal II at Braze. A collector of colorful shoes, earrings, and throw pillows, her personal motto is, \\\"too much is never enough....except when it comes to sending email.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Alison\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e8c7a1ff362c0ad66899a4be0cc890af8b33fae1-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Gootee\",\"role\":\"Compliance and Deliverability Enablement Principal II, Braze\"},{\"_id\":\"1d33c21f-6acb-45c1-b323-03adc701a915\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-48740\",\"_type\":\"reference\"},\"firstName\":\"Alex\",\"headshot\":null,\"lastName\":\"Black\",\"role\":\"Head de Marketing\"},{\"_id\":\"1e0facf9-ec0a-4f18-9fca-39e4e90fef6e\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9dcbd5cca3c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a0e682c0b8e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Suji Bang is the Growth Manager for Jobplanet.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8dd52339-1672-4455-8d7f-b9583c1ce556\",\"_type\":\"reference\"},\"firstName\":\"Suji\",\"headshot\":null,\"lastName\":\"Bang\",\"role\":\"Growth Manager\"},{\"_id\":\"1f875098-7ea4-4a70-92a6-6a9c223b39ce\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"7394daac-30c5-4cb0-913d-ba72174ec6e0\",\"_type\":\"reference\"},\"firstName\":\"Cameron\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-34fa6d46fb56700713e9419c282c6f60d2edddfe-387x385-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Beck\",\"role\":\"Senior Technical Project Manager, SoFi\"},{\"_id\":\"1ff12d57-10f6-4a4e-9c09-db5eb16f2a9e\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lauren\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f3fc57850c795d3ccd9617647b2b2f8e7e417d57-102x102-png\",\"_type\":\"reference\"}},\"lastName\":\"Tannehill\",\"role\":\"GM Central-North \u0026 VP, Talent Acquisition \u0026 People Operations\"},{\"_id\":\"2015f89e-6579-451c-8f5b-60314212eba7\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Roshni\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6fee0fc5a51ac4fce7a88fd567b5f81b6d59c866-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Patel\",\"role\":\"Director of Customer Marketing, Talkspace\"},{\"_id\":\"21a4c891-271e-4c50-a440-fd8b7f0deb28\",\"_type\":\"person\",\"bio\":[{\"_key\":\"36c6e8314fc3\",\"_type\":\"block\",\"children\":[{\"_key\":\"36c6e8314fc30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Elijah Stevens is a Product Marketing Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Elijah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a70a43e6acb397646bb87c3826f2467654a49f3e-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Stevens\",\"role\":\"Senior Product Marketing Manager, Braze\"},{\"_id\":\"221c4c5f-b017-4649-aa3a-2bc77e4529bf\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Horace\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-26079396125b043ae5a347c11cfa5f3064254096-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lee\",\"role\":\"Manager, Integrated Campaigns, Braze\"},{\"_id\":\"225ddefb-c06c-46d1-a859-cabad1f61179\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"5833b2d7-c5ff-4480-934c-fa3b288f3c01\",\"_type\":\"reference\"},\"firstName\":\"Carolyn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f594ebf2a07c46ebb93fc18dd19148d01f5448ff-722x722-png\",\"_type\":\"reference\"}},\"lastName\":\"Pitt\",\"role\":\"Founder \u0026 CEO\"},{\"_id\":\"23c00e66-5047-4fbe-8371-70e2f96642f8\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Spencer\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-85224ebeaa7239fa4fc7157f0e9420a8a6aa4177-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Burke\",\"role\":\"SVP, Growth, Braze\"},{\"_id\":\"23d6048e-2a5d-4f25-9f8c-0cb792642dfd\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ba0d220153f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba0d220153f50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ishan es un consultor sénior de negocio estratégico, cuya gran pasión es crear conexiones significativas con las personas. En su tiempo libre, le encanta descubrir nuevos países, se obsesiona con las tendencias de la aviación y practica yoga.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Ishan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-053556b77f0e25daef8c306ae1005bcd28c79b18-696x854-png\",\"_type\":\"reference\"}},\"lastName\":\"Sharma\",\"role\":\"Estratega Creativo Sénior, Braze\"},{\"_id\":\"25ebaf2c-3627-4289-8d91-23fd1003ae8f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Nathaniel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a0cfc2b53837f1e7b0e0513c9d1effc2db53b33f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Rounds\",\"role\":\"Lead Product Marketing Manager\"},{\"_id\":\"260e575b-5bfc-41ab-8135-4842c2dcd470\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Sally\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wills\",\"role\":\"Senior Content Strategy Manager\"},{\"_id\":\"261a6f85-6ad5-44e7-82b9-6045c88c82e5\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Sally\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wills\",\"role\":\"Senior Content Strategy Manager\"},{\"_id\":\"2621c9b9-ef2f-41f8-9fb2-f8ba71e8c65c\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Marissa\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b475c0adbc653f12c416c340926e5135244c7e07-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Fuchs\",\"role\":\"Account Executive, Emerging Enterprise\"},{\"_id\":\"268bd5ba-760e-4659-bddb-d93c1aa51ff5\",\"_type\":\"person\",\"bio\":[{\"_key\":\"fabfccf8d547\",\"_type\":\"block\",\"children\":[{\"_key\":\"fabfccf8d5470\",\"_type\":\"span\",\"marks\":[],\"text\":\"토드 그레넌은 뉴욕에 기반을 둔 작가이자 편집자입니다. 그가 모바일 마케팅, 고객 유지 및 신기술에 대해 Braze를 위해 글을 쓰지 않을 때, 그는 제2차 세계 대전과 관련된 모든 위키피디아 기사를 읽으려고 노력하는 모습을 볼 수 있습니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"토드\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7169cec744775a452979e476154dc3ee2dcf9fc1-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"그레넌\",\"role\":\"Braze의 콘텐츠 마케팅 콘텐츠 제작 책임자\"},{\"_id\":\"27bf5aef-e820-4f82-9c76-b0f9dba22ab8\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Hannah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-05fe6ea7f89c451aa7860af588833dd361b1693b-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Olusegun\",\"role\":\"Senior Customer Success Manager, Braze\"},{\"_id\":\"27df6b18-9d2b-42c6-ac37-75711507c31f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"fde6f714-d723-47fc-b56c-e4bc6ef8103e\",\"_type\":\"reference\"},\"firstName\":\"Mauricio\",\"headshot\":null,\"lastName\":\"Romero\",\"role\":\"Sr. Director AI \u0026 Advanced Analytics\"},{\"_id\":\"27e4db27-f2f5-42d9-b097-719504c3bfff\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ana\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1c067c0a6627e73aef13e9402bf26cb740f7772e-398x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Motoniu\",\"role\":\"Recruiter II\"},{\"_id\":\"281cf2e6-f0af-48c9-9434-ed59c2000801\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"722414a6-2003-4079-8d34-7fe110235bc1\",\"_type\":\"reference\"},\"firstName\":\"Jarbas\",\"headshot\":null,\"lastName\":\"Pixiolini\",\"role\":\"Head de crescimento liderado por produtos\"},{\"_id\":\"2b6d9341-d7f9-4a08-85b5-ab583a087307\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Yosuke\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4a01822952a479e25c8165cd0055a9fddcfdc427-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Sato\",\"role\":\"Strategic Business Consultant I\"},{\"_id\":\"2baeefef-5608-4d79-961c-9a0b5fa26c77\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nancy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0a27433f2d247945a7be7befe3ce5e1d32880e5c-337x337-png\",\"_type\":\"reference\"}},\"lastName\":\"Chiu\",\"role\":\"Senior Product Designer\"},{\"_id\":\"2cb70890-3779-4288-b7e4-ba671506e9a3\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dfe683a2131a\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfe683a2131a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Aparna Prasad é gerente sênior de marketing de produto da Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Aparna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3cb0a59d337252128d1c81f6823131f95e281bc2-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Prasad\",\"role\":\"Gerente sênior de marketing de produto da Braze\"},{\"_id\":\"2cdc9972-c46e-4637-bebb-fafd9c2d92a9\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-133762\",\"_type\":\"reference\"},\"firstName\":\"Steven \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ee5c48d9c3d825e3418ad8ed3fc33db3a6e359c6-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Balagula\",\"role\":\"Director, Global Lifecycle Marketing, Peloton\"},{\"_id\":\"2cfdd744-330e-486d-aebf-8fb3dc0c0736\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"豊田\",\"headshot\":null,\"lastName\":\"麻未 氏\",\"role\":\"株式会社令和トラベル マーケティングCRMチーム マネージャー\"},{\"_id\":\"2d3271b8-8a68-4b2b-9748-da4150c1255f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"4a906c6f-f9d7-47d1-b977-cfb98ec5635c\",\"_type\":\"reference\"},\"firstName\":\"Rickie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4a1bc1a9682ef502d3bcb7be4faa4cf76823db3d-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Zayee\",\"role\":\"Head of Customer Engagement, MONY Group Plc\"},{\"_id\":\"2d7ada2a-50fc-48ca-9092-79e2f2844a3d\",\"_type\":\"person\",\"bio\":[{\"_key\":\"2228091d2361\",\"_type\":\"block\",\"children\":[{\"_key\":\"1234e95717df0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Gaiar Baimuratov는 라운지 바이 잘란도의 제품 및 기술 책임자입니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-124779\",\"_type\":\"reference\"},\"firstName\":\"Gaiar\",\"headshot\":null,\"lastName\":\"Baimuratov\",\"role\":\"제품 및 기술 책임자\"},{\"_id\":\"2dacac7b-60fc-4fc3-9f28-b807341557ad\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"12e3d598-66f8-406f-b698-e58527fa3f4c\",\"_type\":\"reference\"},\"firstName\":\"Christina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4b9fc0a1c73dd850ae8544773034a64d53501ad5-204x204-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Pihos\",\"role\":\"Chief Marketing Officer, Group Insurance, Prudential\"},{\"_id\":\"2dd25ee6-1ffa-4c81-bb31-e40bb67fff04\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Tom\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1af6509b4128bdbffd3a608536b6db84864e9d4a-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kelly\",\"role\":\"Senior Director, Technical Account Management\"},{\"_id\":\"2e59e9c2-65d8-4ed0-ab35-40c654b82532\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Meredith\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a484bebf2ca5d3f8b21b6f6544d1c9bafbb62284-1070x968-png\",\"_type\":\"reference\"}},\"lastName\":\"Mitchell\",\"role\":\"Responsable marketing secteur Vente au détail et e-commerce\"},{\"_id\":\"2ec5cd8c-57d6-4bef-81a0-e91c667fe07d\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Sahiz \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8f51e1d54a23434f025b7358b0d92ff02387eca7-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Kaur\",\"role\":\"Senior Product Marketing Manager, Braze\"},{\"_id\":\"2f84398a-0d31-45ef-b9c9-4c023b447915\",\"_type\":\"person\",\"bio\":[{\"_key\":\"011cdadc7481_deduped_1\",\"_type\":\"block\",\"children\":[{\"_key\":\"6955aff9ecd9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dan Morris is the GTM Leader Marketing Solutions at Databricks.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7108b4dbda9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"902fb5d57f7c\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-683328\",\"_type\":\"reference\"},\"firstName\":\"Dan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-371aedf62d084c98ab6904a28dab00dc36ac95fe-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Morris\",\"role\":\"GTM Leader Marketing Solutions\"},{\"_id\":\"2fc778a2-67fe-4119-9bb5-b5fb56f05a25\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-50386\",\"_type\":\"reference\"},\"firstName\":\"Emanuelle\",\"headshot\":null,\"lastName\":\"Rainaud\",\"role\":\"CRM Marketing Coordinator\"},{\"_id\":\"2fd5ad3f-dd1d-4ff2-88d7-924990847712\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-50280\",\"_type\":\"reference\"},\"firstName\":\"Kenneth\",\"headshot\":null,\"lastName\":\"Lee\",\"role\":\"CRMオペレーションマネージャー\"},{\"_id\":\"2ffca82d-bd79-458d-9a26-d833344445a9\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dfe683a2131a\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfe683a2131a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Aparna Prasad est responsable senior du marketing produit chez Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Aparna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3cb0a59d337252128d1c81f6823131f95e281bc2-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Prasad\",\"role\":\"Responsable senior du marketing produit chez Braze\"},{\"_id\":\"3023ed2b-27a0-4102-88c2-69bf0bfc3e0f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"27d5628a-1156-424e-8e33-98de21803181\",\"_type\":\"reference\"},\"firstName\":\"Carla\",\"headshot\":null,\"lastName\":\"Rota\",\"role\":\"$34\"},{\"_id\":\"3106bac1-3df5-47eb-8242-e432eee768bc\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kanchan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dba464225bf7fd8ed2d3f4507f067bd91bdcbabb-624x624-png\",\"_type\":\"reference\"}},\"lastName\":\"Lad\",\"role\":\"Senior Product Manager of MarTech \u0026 Loyalty, Papa Johns UK\"},{\"_id\":\"3236e55f-e87f-4206-a73e-607594e57e4a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Jordan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-19b24cb16c7ce3caffcbd70b1c59a67f5867daba-102x103-png\",\"_type\":\"reference\"}},\"lastName\":\"Houghton Mace\",\"role\":\"Diretor de sucesso do cliente, empresa de grande porte\"},{\"_id\":\"32502d3f-fa8b-4d75-a024-c290873cfd01\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"a369df9a-dd9e-418f-990d-875674d46044\",\"_type\":\"reference\"},\"firstName\":\"Katelyn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2b3a97e507a54c26f5b4853f8fb76bff313102d5-1034x1152-png\",\"_type\":\"reference\"}},\"lastName\":\"Lee\",\"role\":\"Global CRM Manager, Goodnotes\"},{\"_id\":\"32818f2c-f409-4f75-9885-5a28d593ee90\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9c1172f04e5631ab374fd2419ad5baaa12fc9466-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kreisher\",\"role\":\"Responsable du marketing de contenu\"},{\"_id\":\"32f32aa8-ec77-4b60-9781-43c9750c561d\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9ba0b97027db\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ba0b97027db0\",\"_type\":\"span\",\"marks\":[],\"text\":\"When he’s not leading the Braze product management team, you can find Kevin playing guitar, hating on Snapchat, and watching every nature documentary known to man.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f1fefd9d8bc2cc9f1f2ccb0f55f7fe6c3eb18653-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wang\",\"role\":\"Chief Product Officer\"},{\"_id\":\"32fab4b4-93f2-49e8-aaf4-1ca492ac6711\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"e434611d-416b-4351-bebe-21ec18a128f7\",\"_type\":\"reference\"},\"firstName\":\"Martin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c1c555ac0aefadf61f618e165d37398f51f79564-676x778-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kriz\",\"role\":\"AVP, Triangle Engagement, Canadian Tire Corporation\"},{\"_id\":\"3307a77e-5764-4f38-a7f6-f629518139ec\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-49351\",\"_type\":\"reference\"},\"firstName\":\"Jarrett\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9359924e86f56a7b0f5bf68bdcd7149c63773298-300x300-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wong\",\"role\":\"Head of Martech and Mobile Marketing, Sephora SEA\"},{\"_id\":\"339b63f6-a12b-4970-b2c6-7b03f14e2301\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a1aa78a75358\",\"_type\":\"block\",\"children\":[{\"_key\":\"7baa7f7085fa\",\"_type\":\"span\",\"marks\":[],\"text\":\"David Bielik est responsable produit groupe chez Braze. Matteo Barreca est responsable produit senior chez Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"David Bielik et\",\"headshot\":null,\"lastName\":\"Matteo Barreca\",\"role\":null},{\"_id\":\"3406469a-155e-472a-b2ba-c67b5cbc09c0\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"84127285-4bcb-4135-ae46-1d78f023d04f\",\"_type\":\"reference\"},\"firstName\":\"Lindsey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-215a3f3741d83f80fb085efd16b6e5fed1f506d5-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Spillman\",\"role\":\"Especialista Sénior en CRM, Wendy's\"},{\"_id\":\"3457b216-9afa-4625-863f-dfb04cd92de3\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Josh \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cbd63fb81dda45912c4e3f9038dbd9c09747e211-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Bauer\",\"role\":\"Director, One-Time Services, AMER, Braze\"},{\"_id\":\"34b735a9-fdb0-42aa-989d-ed406dd20781\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-133879\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-54e55bbf93f44b696b3553a9f5aabb5695f28c7c-1250x1250-png\",\"_type\":\"reference\"}},\"lastName\":\"Koenig\",\"role\":\"Gerente de Marketing de Ciclo de Vida da Sittercity\"},{\"_id\":\"36c69507-647d-4cb2-8399-6de8d3cdb89d\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"大久保\",\"headshot\":null,\"lastName\":\"諒氏\",\"role\":\"チョイス事業本部プロダクト統括部 プロダクト企画部 部長\"},{\"_id\":\"37561047-cf56-4be6-a02e-8505e04fd2b3\",\"_type\":\"person\",\"bio\":[{\"_key\":\"8d6d894a3c92\",\"_type\":\"block\",\"children\":[{\"_key\":\"4cad562245fa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nirnay Polaboina is an Engineering Manager at Luxury Escapes.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"c5dd6eb2-ef4d-46a9-bbed-8969e0d890ce\",\"_type\":\"reference\"},\"firstName\":\"Nirnay\",\"headshot\":null,\"lastName\":\"Polaboina\",\"role\":\"Engineering Manager\"},{\"_id\":\"37855dfd-d3da-4562-9003-3cbcbadece70\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"19c0ce19-30d0-46e1-b121-e77072d4be35\",\"_type\":\"reference\"},\"firstName\":\"William\",\"headshot\":null,\"lastName\":\"Niles\",\"role\":\"CEO\"},{\"_id\":\"385d1f17-00d5-4023-98d8-d0ea3a4ea56c\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Victoria\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5347e1249bd00cac3e5e8b16ff57792bba914aaa-401x401-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Loomes\",\"role\":\"Head of Trends, Trendwatching\"},{\"_id\":\"3a10e50b-8568-4b3a-9b84-909eb338a898\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sharon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-14de2dfe738d24c9add14549d579039c6c75d241-2048x1366-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Panelo\",\"role\":\"Braze의 전략 컨설팅 수석 디렉터\"},{\"_id\":\"3aad731a-c6d1-4213-ba54-6e0ca5d29a6e\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2140fae7823f01e13adf3d10c307024ba385297f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Shectman\",\"role\":\"시니어 디렉터, 제품 마케팅, Braze\"},{\"_id\":\"3afbd37d-2f7f-4d1a-93c0-37f1bac3a3f8\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-133879\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-54e55bbf93f44b696b3553a9f5aabb5695f28c7c-1250x1250-png\",\"_type\":\"reference\"}},\"lastName\":\"Koenig\",\"role\":\"Sittercity 수명 주기 마케팅 매니저\"},{\"_id\":\"3cfe81fd-4f0b-41d5-b321-9f8a4baaf30a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"a9ac3592-2f18-4c65-a377-4057165caae5\",\"_type\":\"reference\"},\"firstName\":\"Rachel\",\"headshot\":null,\"lastName\":\"Riva\",\"role\":\"Marketing Manager\"},{\"_id\":\"3de34cf2-9773-4358-abcc-93e1f64188aa\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"b119c802-3198-402f-8e56-e0e9ff785993\",\"_type\":\"reference\"},\"firstName\":\"Fanny\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-81699ede2c926ad5b70cc20d4fac16af34bbf2a5-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"PARISE\",\"role\":\"Anthropologue, spécialiste du numérique\"},{\"_id\":\"3eead784-311f-4cad-881d-6d4d7e24ee01\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-713566\",\"_type\":\"reference\"},\"firstName\":\"Oksana \",\"headshot\":null,\"lastName\":\"Kovalenko\",\"role\":\"Responsable des produits de données chez\"},{\"_id\":\"3fc29799-05b8-4576-a102-d216dbc2869c\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kieron\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-332a73d3281ca171145f5304fc23799d188f5687-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Jones\",\"role\":\"Head of CRM Tech, Trainline\"},{\"_id\":\"4009725d-70dc-45ca-8418-dda016a692ce\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Meredith\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a484bebf2ca5d3f8b21b6f6544d1c9bafbb62284-1070x968-png\",\"_type\":\"reference\"}},\"lastName\":\"Mitchell\",\"role\":\"Líder de marketing para setores, varejo e e-commerce\"},{\"_id\":\"4120839e-df1a-49ce-8fc7-c47d18e5537f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-48344\",\"_type\":\"reference\"},\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6dbb1db514fc62d48c6b130a20c013fcecb43186-96x97-png\",\"_type\":\"reference\"}},\"lastName\":\"Moore\",\"role\":\"Head de digital e fidelidade da Tim Hortons\"},{\"_id\":\"42a02935-3b55-493a-aa41-6756d7330971\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"a2e77c2b-dedb-4955-a889-3124e27a09f7\",\"_type\":\"reference\"},\"firstName\":\"Raffaella\",\"headshot\":null,\"lastName\":\"Accogli\",\"role\":\"Global CRM Manager\"},{\"_id\":\"4333ed68-e7ba-4c98-9c4d-92b07c63cacc\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"0def83cb-a459-4a64-86b2-76df7dc14c63\",\"_type\":\"reference\"},\"firstName\":\"Jen\",\"headshot\":null,\"lastName\":\"Griffin\",\"role\":\"수석 콘텐츠 및 미디어 랩 디렉터, Aduro, Inc.\"},{\"_id\":\"437818bf-ae1a-4656-b422-9121fb99b3c5\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-48740\",\"_type\":\"reference\"},\"firstName\":\"Alex\",\"headshot\":null,\"lastName\":\"Black\",\"role\":\"Head of Marketing\"},{\"_id\":\"43a41de8-4d79-4540-a957-ed274292ea90\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9c1172f04e5631ab374fd2419ad5baaa12fc9466-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kreisher\",\"role\":\"Content Marketing Manager\"},{\"_id\":\"43affc5d-e0cd-45dd-a42c-897f3d34ea95\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-853012\",\"_type\":\"reference\"},\"firstName\":\"Kate\",\"headshot\":null,\"lastName\":\"Chamberlain\",\"role\":\"CRM e promoções\"},{\"_id\":\"45beeb9b-2b8b-4c9c-b595-a70efa65b6e7\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Laina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5354eefb4fdb8357048acc052dbcdb1ed6726625-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Davidson\",\"role\":\"Braze의 수석 생애주기 마케팅 매니저\"},{\"_id\":\"45e69bfd-c0d5-4204-9b90-26a8288a0295\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"코코\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9aee1708abd208fbc3ec3a73738578c4d8659d27-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"얀제\",\"role\":\"브레이즈의 주요 고객 성공 관리자\"},{\"_id\":\"4643385e-3370-4a8c-8cb3-5f75d3bd8540\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Tiffany\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-04a9903500dfc03d7554f5defde261ee538c5c1d-1594x1594-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Fitzgerald\",\"role\":\"Director, Strategy - Media and Technology, Movable Ink\"},{\"_id\":\"46614d60-83a8-4c7d-b534-d62ab94935b3\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-816201\",\"_type\":\"reference\"},\"firstName\":\"Juan\",\"headshot\":null,\"lastName\":\"Florez\",\"role\":\"$35\"},{\"_id\":\"46c34992-0b06-4ef1-88b2-1c1f546139d8\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Daniel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b6fcb4a29f64288b9ae14c5ecea81ebb9ff4f1f2-1042x1040-png\",\"_type\":\"reference\"}},\"lastName\":\"Darst\",\"role\":\"Deputy Chief Marketing Officer, Flagstar Bank\"},{\"_id\":\"46df5ef3-57ce-4468-ad1c-4946dcea16b2\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Natsuki\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7e6d81289bd87ea9ff7ff459ec42f234295906ad-511x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Nissato\",\"role\":\"Senior Marketing Operations Specialist\"},{\"_id\":\"488c87ee-db4d-43d5-bd7f-a7364abd8272\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-47992\",\"_type\":\"reference\"},\"firstName\":\"Steven\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-86e0b80a039b0a7f1cde065e604e242a3e9bd8fd-625x625-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mayotte\",\"role\":\"CIO\"},{\"_id\":\"490a9188-2d5b-4f1b-a2a2-31a51b461fa7\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4ee87bda9b67\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ee87bda9b670\",\"_type\":\"span\",\"marks\":[],\"text\":\"Gurbir Sukhija, is the VP, Product Management at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Gurbir\",\"headshot\":null,\"lastName\":\"Sukhija\",\"role\":\"VP, Product Management\"},{\"_id\":\"49446121-84a8-4d5b-a15b-8552618f29f1\",\"_type\":\"person\",\"bio\":[{\"_key\":\"6bf2ef69bc72\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf16b63158300\",\"_type\":\"span\",\"marks\":[],\"text\":\"Toby es un profesional de ventas B2B con más de 10 años de experiencia en el mundo de los negocios y casi 4 años en Braze, donde se destaca en la promoción del customer engagement. Con un fuerte enfoque en resultados, combina su experiencia en design thinking, innovación y emprendimiento para impulsar el rendimiento de las ventas. Toby utiliza su comprensión profunda de las necesidades de los clientes para crear soluciones personalizadas que maximizan el compromiso y la lealtad del consumidor, convirtiéndose en un activo valioso en la construcción de relaciones duraderas entre las marcas y sus clientes.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Toby\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e01ba68c5639bd4d8a501f049c3356b8320ab7ea-5459x4094-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Fox\",\"role\":\"Ejecutivo de Cuentas Enterprise en Braze\"},{\"_id\":\"4a5fa86c-9752-42f3-9165-d870e5fc5052\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sam\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0f675ed62a0c5c9663fe31202ba3f06e822c1fff-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Miller\",\"role\":\"Strategic Business Consultant, Braze\"},{\"_id\":\"4ad42365-1892-4fa3-ae09-0a67bb9eee9d\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e0f63c28b3e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"68532241839e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"É o executivo responsável pelo mercado brasileiro na Braze. Apesar do background de engenheiro, construiu experiência em estratégias de marketing digital, atuando diretamente com marcas líderes para transformar dados em experiências personalizadas e escaláveis. É apaixonado por inovação, comportamento do consumidor e por entender como as marcas podem se manter relevantes em um cenário em constante mudança.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Bruno\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e3aa95a48ec307c53a861419c41ee5c217ea8285-5184x3456-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Romagnollo\",\"role\":\"Account Executive, Enterprise na Braze\"},{\"_id\":\"4b18f13f-8681-4e9e-bb92-8d8c706ceb32\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Kipp\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d2d1755531cc765bd7e424a21c4d8c32107fa964-508x510-png\",\"_type\":\"reference\"}},\"lastName\":\"Johnson\",\"role\":\"Director, AI Solutions Consulting, Braze\"},{\"_id\":\"4bd7e177-9f6f-43d0-9b18-ea0e9a141c01\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ac2d593d1df3\",\"_type\":\"block\",\"children\":[{\"_key\":\"53560e25dd2d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Carla Rota is a Manager CRM at 24S\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"27d5628a-1156-424e-8e33-98de21803181\",\"_type\":\"reference\"},\"firstName\":\"Carla\",\"headshot\":null,\"lastName\":\"Rota\",\"role\":\"Manager CRM\"},{\"_id\":\"4cacaf30-06ba-49ce-b3d9-d2139e5a9425\",\"_type\":\"person\",\"bio\":[{\"_key\":\"37946ad4dd74\",\"_type\":\"block\",\"children\":[{\"_key\":\"9773cbdc58fb\",\"_type\":\"span\",\"marks\":[],\"text\":\"VML\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Team\",\"headshot\":null,\"lastName\":\"VML\",\"role\":null},{\"_id\":\"4cb5e206-7748-471d-9413-18d6c013a0b6\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ee3660e69b0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6048215604c\",\"_type\":\"span\",\"marks\":[],\"text\":\"« Dans un monde plus ancien et plus abouti que le nôtre, ils évoluent pleinement accomplis, dotés de capacités sensorielles que nous avons perdues ou jamais eues, vivant selon des voix que nous n’entendrons jamais. »\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Équipe\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":null},{\"_id\":\"4d3cea8c-95f5-414f-a694-5f7677a16364\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-54731\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5d0775be2b2cd49a5d6b5824d0581d85429914d9-200x201-png\",\"_type\":\"reference\"}},\"lastName\":\"Stewart\",\"role\":\"CRM 및 메시징 책임자\"},{\"_id\":\"4d898c48-5fe8-47b2-ae9e-18285ef35a57\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9627e23e1187\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7787e38bf3a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Anonymous Braze user (\"},{\"_key\":\"65ef1ddcd2a8\",\"_type\":\"span\",\"marks\":[\"069a977467b2\"],\"text\":\"Verified G2 Review\"},{\"_key\":\"ea81432f14d9\",\"_type\":\"span\",\"marks\":[],\"text\":\")\"}],\"markDefs\":[{\"_key\":\"069a977467b2\",\"_type\":\"link\",\"href\":\"https://www.g2.com/products/braze/reviews/braze-review-12195715\"}],\"style\":\"normal\"},{\"_key\":\"757a06a0960d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e394b0c3cc77\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f7ff8fc9e4c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"17952f2fbc32\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Anonymous\",\"headshot\":null,\"lastName\":\"Braze User\",\"role\":null},{\"_id\":\"4e52e2b1-81fb-410b-89bd-8dc23a3ef15c\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8bfa2f76-b5ae-46f2-912c-b5f88c0ce3f5\",\"_type\":\"reference\"},\"firstName\":\"Akram\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-069fa26cd062a5b0084af9b7efdaa719c26d1676-5000x5000-png\",\"_type\":\"reference\"}},\"lastName\":\"Mohammad\",\"role\":\"Loyalty Marketing Manager | CVM, Leading Telco Company in KSA\"},{\"_id\":\"4ea2c458-9527-405d-a03b-eeaf99e52a00\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ricardo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f18aed1a1393f553889ba14f1a64f1a4c13f1a20-2412x2412-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Catalano\",\"role\":\"Global Luxury Industry Lead, VML\"},{\"_id\":\"4eefe816-ac10-442d-8a54-6ba127cf7d7e\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-38457\",\"_type\":\"reference\"},\"firstName\":\"Julia\",\"headshot\":null,\"lastName\":\"Arneson\",\"role\":\"Marketing Automation Strategist\"},{\"_id\":\"4ef07676-b595-4725-818a-862b478403ff\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jennie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d4631ecd4d7c45467125170968ce71e86c01ce0f-450x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bradford\",\"role\":\"Administrador de Marketing del Ciclo de Vida, SoFi\"},{\"_id\":\"510450af-f18a-4c85-ad44-fd29330ab81e\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"b5795ec6-8512-4fd8-9e44-51bc9f20390b\",\"_type\":\"reference\"},\"firstName\":\"Cecilia\",\"headshot\":null,\"lastName\":\"McGuinness\",\"role\":\"Cordenadora de CRM\"},{\"_id\":\"5170425c-39ac-4850-a159-86620f595243\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b8ffdb9e9811\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab28d660b4c4\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Before founding OfferFit, Victor was a Lead Data Scientist at the Boston Consulting Group. He is an expert in AI decisioning, with extensive experience serving Fortune 500 companies on offer personalization. He holds a PhD in Mathematics from Cornell University.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Victor\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-37d3a171888a4bc9977d00f110e2291efea073d3-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kostyuk\",\"role\":\"Head of Engineering, AI Decisioning and RL\"},{\"_id\":\"51b549c5-b811-41fe-a5a8-f67a3f747e9d\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-49305\",\"_type\":\"reference\"},\"firstName\":\"Megan \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a5a6ca6c4ed7f80dc1a2a968bbe4f51ce894b0b8-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Walsh\",\"role\":\"Global Head of Lifecycle Marketing, Canva\"},{\"_id\":\"51f10c0f-9838-4593-ac04-f9c3a18f92ac\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ari\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4dd7c4b5a88d38ced66d2263530ed3f0ed9bc668-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Klein\",\"role\":\"Strategic Partnerships, Meta\"},{\"_id\":\"52783eba-eb32-43ee-bbcd-836f6af1907a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"a2e77c2b-dedb-4955-a889-3124e27a09f7\",\"_type\":\"reference\"},\"firstName\":\"Giorgia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0689e5524c59343cd6bfe4ff1ddc7d00026b6ba2-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Burattini\",\"role\":\"Growth CRM Manager, Daki\"},{\"_id\":\"530c09a1-6d3c-4be7-bafa-3818a1feb235\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"b5795ec6-8512-4fd8-9e44-51bc9f20390b\",\"_type\":\"reference\"},\"firstName\":\"Cecilia\",\"headshot\":null,\"lastName\":\"McGuinness\",\"role\":\"CRM Coordinator\"},{\"_id\":\"53a1a1f5-1cbf-4ada-9123-259a179d5078\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Andrew\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-25cc35678035e8b92055abd5fc72e051dc0fda98-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Sambell\",\"role\":\"GM Australia \u0026 Senior Manager, Customer Success, Scale\"},{\"_id\":\"53f56416-1cb5-4bbc-b817-9745227f2391\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sean\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e10f1148b5fcde7b1055d478edbb60a05f3ceba3-200x200-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Buckley\",\"role\":\"Partnerships Lead, Retail, Shopify\"},{\"_id\":\"548717b4-de84-4e02-ab68-4cef3d7016fd\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"4c7357d8-d0e3-4bc4-9566-357c6b822140\",\"_type\":\"reference\"},\"firstName\":\"Annabella\",\"headshot\":null,\"lastName\":\"Goff\",\"role\":\"Formerly VP CRM\"},{\"_id\":\"5494483d-d998-47c8-9182-146ae6b52129\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-eddf4aacf0f0b953b18374a524f758012c87d695-315x315-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Chaney\",\"role\":\"Account Executive, Emerging Enterprise\"},{\"_id\":\"549d05b8-e2b8-40e4-85a6-56c2e183c1c2\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"fde6f714-d723-47fc-b56c-e4bc6ef8103e\",\"_type\":\"reference\"},\"firstName\":\"Mauricio\",\"headshot\":null,\"lastName\":\"Romero\",\"role\":\"AI 및 고급 분석 시니어 디렉터\"},{\"_id\":\"55074add-25f5-43e9-9428-7bf8f7b710f6\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-62889\",\"_type\":\"reference\"},\"firstName\":\"Jessica\",\"headshot\":null,\"lastName\":\"Burns\",\"role\":\"Vice President of Brand Marketing and Creative\"},{\"_id\":\"5618bae1-43e4-436a-a656-f65f3e53cdf8\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-49305\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":null,\"lastName\":\"Stewart\",\"role\":\"Diretora de CRM e Mensagens\"},{\"_id\":\"57f0b99a-906a-4a4b-96e6-93cf9e6caf30\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a1aa78a75358\",\"_type\":\"block\",\"children\":[{\"_key\":\"7baa7f7085fa\",\"_type\":\"span\",\"marks\":[],\"text\":\"David Bielik is a Group Product Manager at Braze. Matteo Barreca is a Senior Product Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"David Bielik \u0026\",\"headshot\":null,\"lastName\":\"Matteo Barreca\",\"role\":null},{\"_id\":\"5812621e-0c7e-4270-82f9-3d2a3fb72a09\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"David Bielik \u0026 \",\"headshot\":null,\"lastName\":\"Antoine Torossian\",\"role\":null},{\"_id\":\"581def4e-e0fa-4574-8b11-3f9968c40c40\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Jennifer\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b02840b81593441c6b92e67e03c21dfcc72e32f7-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Cheng\",\"role\":\"Senior Product Manager\"},{\"_id\":\"59001699-a104-4c88-9387-025401ea318e\",\"_type\":\"person\",\"bio\":[{\"_key\":\"01a0ff9418b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b2a36a17de30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reuben Raman is the Head of Marketing at BandLab.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"80d225e0-46cc-4267-898e-420e0691da12\",\"_type\":\"reference\"},\"firstName\":\"Reuben\",\"headshot\":null,\"lastName\":\"Raman\",\"role\":\"Head of Marketing\"},{\"_id\":\"5905dd09-9455-4411-b3c1-17bb5c847091\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"John-Paul\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6fd059df4697066c57dca9dddbfdddc43012baf5-2299x2299-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Beeghly\",\"role\":\"Senior Manager, Marketing Engineering, Sonos\"},{\"_id\":\"590f47f5-1f2a-476f-877c-2b5aab33d468\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kanchan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dba464225bf7fd8ed2d3f4507f067bd91bdcbabb-624x624-png\",\"_type\":\"reference\"}},\"lastName\":\"Lad\",\"role\":\"Chef de produit senior MarTech et fidélisation, Papa Johns UK\"},{\"_id\":\"5953903b-b92c-4fad-9f68-5ba82a36dd38\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f3887b28eab3\",\"_type\":\"block\",\"children\":[{\"_key\":\"922a9f588199\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email Deliverability Consultant, Braze\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Esther\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0125a3bd76b4756291244abdef3b98de0cc69dd0-1365x2048-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Davis\",\"role\":\"Email Deliverability Consultant\"},{\"_id\":\"59f1236c-b265-467d-826c-dbce4e1e66f3\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d7067c730aba\",\"_type\":\"block\",\"children\":[{\"_key\":\"d7067c730aba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Senior UX Writer at Braze\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Bre\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e74f70ae167ad1c99733f0b5ecea12e6425bbbf4-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Fitzgerald\",\"role\":\"Senior UX Writer at Braze\"},{\"_id\":\"5b33bc41-9b10-4325-afe3-a590f307c0c9\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Erek\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ac6353f28c6e9fea10301950c06e0aab3fd2ab42-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Chernicky\",\"role\":\"Customer Support Operations Director\"},{\"_id\":\"5b7b89e7-c60e-4e50-918b-52ef9317bf71\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Georgia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-94e7305453aa414dc9655c00e97eb3e2bf147b3d-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Harrison\",\"role\":\"GM UK \u0026 VP, Customer Success\"},{\"_id\":\"5bb9138b-1b4a-4ca1-9785-207c29a544bf\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-990505\",\"_type\":\"reference\"},\"firstName\":\"Brandon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c81aa831e263fa2040d39d2bffe83a8a5051acfe-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"McCormick\",\"role\":\"Group Engagement Director, CRM Strategy, VML\"},{\"_id\":\"5ce3b1cc-34aa-4ee4-ba26-e8b6e9c56343\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Sally\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wills\",\"role\":\"Senior Content Strategy Manager\"},{\"_id\":\"5d943572-f90b-4bbd-aa52-4d3e0efac2a2\",\"_type\":\"person\",\"bio\":[{\"_key\":\"573de272b9c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"abe401014ebb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Diana Boskoska is the Global CRM Project Manager at Storytel\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-92554\",\"_type\":\"reference\"},\"firstName\":\"Diana\",\"headshot\":null,\"lastName\":\"Boskoska\",\"role\":\"Global CRM Project Manager\"},{\"_id\":\"5dae3bca-8328-421b-bc7d-7ab98cb04c5f\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b9911e8f72f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9911e8f72f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ranya Arora is a Strategic Business Consultant II at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Ranya\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-87551d8c5186bd9d6a30ea40be4d8df471de009d-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Arora\",\"role\":\"Strategic Business Consultant II, Braze\"},{\"_id\":\"5dcbdfdf-3183-4c33-914d-fd70d7d4312a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-49305\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":null,\"lastName\":\"Stewart\",\"role\":\"Head of CRM and Messaging\"},{\"_id\":\"5dcdbed3-677f-4ecc-bac4-323cc1c0da06\",\"_type\":\"person\",\"bio\":[{\"_key\":\"337666e747c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3d780726122\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pooja Raje is a Email Deliverability Principal I at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Pooja\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dda6256d988a3fe2f3c2e3fa65c9aafb4ea99e71-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Raje\",\"role\":\"Email Deliverability Principal I\"},{\"_id\":\"5df56bdf-18ba-45c3-bf61-19ea81a9b82f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"298b4959-7934-433b-97d6-07ed2ededb69\",\"_type\":\"reference\"},\"firstName\":\"Christopher\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-86af063c00546d12271aa4a886a958c96f7fd6cf-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Rüge\",\"role\":\"Head of Business Intelligence, RSG GROUP GmbH\"},{\"_id\":\"5e502e27-d598-4f47-89c9-35da47391716\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Phil\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-77694d553661d0ae6cc29ed73df7ea40af381dd6-896x896-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Christy\",\"role\":\"GM Central-South \u0026 Director, FP\u0026A\"},{\"_id\":\"5e5c734f-a00b-478c-b57e-a7388fee639e\",\"_type\":\"person\",\"bio\":[{\"_key\":\"be1887c018d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d8c4f92a28e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Guillaume Landas is a Senior CRM Manager at Dyn Media\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"7877d428-0b74-40d1-9b24-6ffe282d8f5b\",\"_type\":\"reference\"},\"firstName\":\"Guillaume\",\"headshot\":null,\"lastName\":\"Landas\",\"role\":\"Senior CRM Manager\"},{\"_id\":\"5e66f16a-f5b0-444b-a5ad-ddf99efe8595\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-38414\",\"_type\":\"reference\"},\"firstName\":\"Olivia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6256087b1a939f79c9dda4feb83741766e9cbc52-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Balicki\",\"role\":\"CRM \u0026 Loyalty Activation Lead, Deloitte Digital\"},{\"_id\":\"60073d24-5187-4329-99d3-ef834aa5df13\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"79e9f775-6db5-41a5-8593-eefd1972f6b4\",\"_type\":\"reference\"},\"firstName\":\"Paige\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dbf4e1347bef617ad2a41d94b3dd78aa981fd98a-3648x3593-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Sheedy\",\"role\":\"VP, Growth Marketing, DSW\"},{\"_id\":\"60f88984-bafe-41bd-aa35-d0e9a5f7a59b\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-50869\",\"_type\":\"reference\"},\"firstName\":\"Guendalina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-75c6b9696800641bf591b074e589de4362e008f5-570x519-png\",\"_type\":\"reference\"}},\"lastName\":\"Braga\",\"role\":\"CRM \u0026 Automation Lead\"},{\"_id\":\"6159d519-74fb-4ede-91c4-75da3d5bb0d0\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"46ef711c-4d74-4271-aa57-2b30c6abee0f\",\"_type\":\"reference\"},\"firstName\":\"Jon\",\"headshot\":null,\"lastName\":\"Genovard\",\"role\":\"CRM Manager\"},{\"_id\":\"615dacea-ae81-409d-b271-982853f5b138\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7011e064f725\",\"_type\":\"block\",\"children\":[{\"_key\":\"7011e064f7250\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jamie Doheny는 Braze의 기술 서비스 부문 부사장 겸 엔지니어링 부문 최고 책임자입니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jamie\",\"headshot\":null,\"lastName\":\"Doheny\",\"role\":\"기술 서비스 부문 부사장 겸 엔지니어링 부문 최고 책임자, Braze\"},{\"_id\":\"617e3caf-fb60-4e32-b6be-4bae49c514cc\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dd067509d9e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"798a13c40dcf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rachel works as the Operations Sr. Lead on the Social Impact team at Braze. Rachel has her masters in public policy and nonprofit and has a passion for conserving endangered species, like Lemurs!\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Rachel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-29c4041d18c3c3a57012469959ccf8ee62f61ec2-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Waitt\",\"role\":\" Operations Sr. Lead\"},{\"_id\":\"620345cd-d6f0-4bb1-9907-fd817bca24da\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"7394daac-30c5-4cb0-913d-ba72174ec6e0\",\"_type\":\"reference\"},\"firstName\":\"Cameron\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-34fa6d46fb56700713e9419c282c6f60d2edddfe-387x385-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Beck\",\"role\":\"Senior Technical Project Manager, SoFi\"},{\"_id\":\"621c214a-2862-432c-8f8b-c992a5a1398a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-54731\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5d0775be2b2cd49a5d6b5824d0581d85429914d9-200x201-png\",\"_type\":\"reference\"}},\"lastName\":\"Stewart\",\"role\":\"Diretor de CRM e mensagens\"},{\"_id\":\"6284d25d-8ec9-4142-8444-fc4e8844d997\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-744485\",\"_type\":\"reference\"},\"firstName\":\"松本\",\"headshot\":null,\"lastName\":\"英高氏\",\"role\":\"データサイエンティスト\"},{\"_id\":\"6300b4a9-39d0-4714-ab41-85293317d8c4\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-44255\",\"_type\":\"reference\"},\"firstName\":\"Keith\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-440ba8b04b783c18574d1ef83cfc849bab72009b-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Swiderski\",\"role\":\"Marketing Transformation Lead, Venmo/PayPal\"},{\"_id\":\"63e68f05-b081-43c7-83fa-db74c31c72b8\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-59633\",\"_type\":\"reference\"},\"firstName\":\"Dale\",\"headshot\":null,\"lastName\":\"Sperling\",\"role\":\"CMO\"},{\"_id\":\"64f2b056-52e1-430a-ab89-53930ad72bb5\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"bfa95458-5eec-4bdb-a19f-adf0c88cc8dd\",\"_type\":\"reference\"},\"firstName\":\"Eunsung\",\"headshot\":null,\"lastName\":\"Kim\",\"role\":\"CRM Team Manager\"},{\"_id\":\"65a2707c-9ba0-4832-bf7d-073cbdf8f44c\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ramy\",\"headshot\":null,\"lastName\":\"Bebawy\",\"role\":\"Senior Director, Product Management, Braze\"},{\"_id\":\"65d9ad73-3e24-4569-ae37-3bb35e0361bc\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-48917\",\"_type\":\"reference\"},\"firstName\":\"Pat\",\"headshot\":null,\"lastName\":\"DeCola\",\"role\":\"Manager, Digital Editorial\"},{\"_id\":\"675d83fa-48dc-49b7-b79b-a70ea4d681e6\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"722414a6-2003-4079-8d34-7fe110235bc1\",\"_type\":\"reference\"},\"firstName\":\"Jarbas\",\"headshot\":null,\"lastName\":\"Pixiolini\",\"role\":\"제품 주도 성장 책임자\"},{\"_id\":\"6763d022-72f4-4da2-8be0-a18172ec86ca\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-50735\",\"_type\":\"reference\"},\"firstName\":\"Daniel\",\"headshot\":null,\"lastName\":\"Reichert\",\"role\":\"Product Director\"},{\"_id\":\"6783af4f-31fa-43cc-a6bd-60b5ca7805b3\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-49305\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":null,\"lastName\":\"Stewart\",\"role\":\"CRM 및 메시징 책임자\"},{\"_id\":\"67851bde-772e-4918-b13a-bc41ca3147e6\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lamont Dev\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-50dd6f76e86febe58dd56e18c4658ed4850a5b8a-744x744-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Manogaran\",\"role\":\"GM Singapore, Indonesia, Korea \u0026 Director, Deal Desk\"},{\"_id\":\"687622d6-f90d-4c85-8e8f-3d8c2078d4bd\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Charlotte\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2e7b66df060d2a7c4379a59ba02c02f8f5bf4341-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lonergan\",\"role\":\"Senior Customer Success Manager, Scale\"},{\"_id\":\"68aa1e56-0f93-45e0-8fe1-e2959faf0d51\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-853012\",\"_type\":\"reference\"},\"firstName\":\"Kate\",\"headshot\":null,\"lastName\":\"Chamberlain\",\"role\":\"CRM e Promoções\"},{\"_id\":\"690c1d1f-d135-4953-bc92-620b28d2097d\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9627e23e1187\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7787e38bf3a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Growth Automation Lead (\"},{\"_key\":\"669fe62a8d3c\",\"_type\":\"span\",\"marks\":[\"c04d0005b623\"],\"text\":\"Verified G2 Review\"},{\"_key\":\"5bf33c3aec0a\",\"_type\":\"span\",\"marks\":[],\"text\":\")\"}],\"markDefs\":[{\"_key\":\"c04d0005b623\",\"_type\":\"link\",\"href\":\"https://www.g2.com/products/braze/reviews/braze-review-9908547\"}],\"style\":\"normal\"},{\"_key\":\"757a06a0960d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e394b0c3cc77\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f7ff8fc9e4c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"17952f2fbc32\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Andrew\",\"headshot\":null,\"lastName\":\"D. \",\"role\":\"Growth Automation Lead\"},{\"_id\":\"69b9cc1e-2260-49af-86a4-80d4d90580fe\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lynn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c2c263e8f30c432cb9f4f0c8d28d9178c16208b5-3503x3503-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Chan\",\"role\":\"Lead, CRM MarTech, foodpanda\"},{\"_id\":\"69c2f5d9-45a8-4e70-9c00-5c0336ca9016\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\" Sasha\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-87249ded2d71ca8ebde5b3d431c13d3cb6758aeb-683x683-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Waletzko\",\"role\":\"Product Manager, CleanChoice Energy\"},{\"_id\":\"6a458f42-90ee-4a6b-8ddf-2e4d5c198a45\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Abigail\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ef137d9f9a490c7e0b6a3907d0a62c67d098b909-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Tucker\",\"role\":\"Senior Director, Strategic Partners, Braze \"},{\"_id\":\"6a54815e-b5bd-4ef7-bd03-030b77a86856\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-706639\",\"_type\":\"reference\"},\"firstName\":\"Ben\",\"headshot\":null,\"lastName\":\"Stevens\",\"role\":null},{\"_id\":\"6bcd0e3c-71c6-4371-9a38-2f2d0fb87168\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-49305\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":null,\"lastName\":\"Stewart\",\"role\":\"Responsable du CRM et de l'envoi de messages\"},{\"_id\":\"6c68038d-be31-483e-ac6c-240c210826e6\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Chiara\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-54acfeee666c44ec5757366b9969a8c4e79a551b-1633x2448-jpg\",\"_type\":\"reference\"},\"crop\":{\"_type\":\"sanity.imageCrop\",\"bottom\":0.33635234119393853,\"left\":0,\"right\":0,\"top\":0},\"hotspot\":{\"_type\":\"sanity.imageHotspot\",\"height\":0.6636476588060615,\"width\":1,\"x\":0.5,\"y\":0.33182382940303073}},\"lastName\":\"Stefani\",\"role\":\"Manager, Customer Success\"},{\"_id\":\"6cd8f213-035e-412a-bd2c-2190892558f4\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kelsey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0de60445233dfa35dd2979ab3d6d059685e76922-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Nelson\",\"role\":\"VP, Product Marketing\"},{\"_id\":\"6d42526d-31ba-48fb-8844-20e1c21cc679\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"e0381c02-b0fe-4ae6-8ee0-34996ae0f0fe\",\"_type\":\"reference\"},\"firstName\":\"Khalid Abdulaziz\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a5eaf96e3fb77c0cbcc1c366bafeb03ef73da9aa-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Alsalamah\",\"role\":\"Senior Growth Specialist, The Chefz\"},{\"_id\":\"6d4a3bfb-e20d-4ce6-85d9-915e10355c97\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"a8f5a10e-df64-4f10-bc31-7157f3e95dff\",\"_type\":\"reference\"},\"firstName\":\"Justin \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-89990277f645cee04d9b278ad1ffced3c88dd0a3-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Crowe\",\"role\":\"Marketing Technology Manager, e.l.f. Beauty\"},{\"_id\":\"6dc1a738-6bdc-42eb-91a6-b02c37d5f645\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9627e23e1187\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7787e38bf3a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email Marketing \u0026 Marketing Automation Specialist (\"},{\"_key\":\"2ad7aaf6aa2a\",\"_type\":\"span\",\"marks\":[\"be6d9551b393\"],\"text\":\"Verified G2 Review\"},{\"_key\":\"8e65bd248dd7\",\"_type\":\"span\",\"marks\":[],\"text\":\")\"}],\"markDefs\":[{\"_key\":\"be6d9551b393\",\"_type\":\"link\",\"href\":\"https://www.g2.com/products/braze/reviews/braze-review-11917872\"}],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Grecia\",\"headshot\":null,\"lastName\":\"L. \",\"role\":\"Email Marketing \u0026 Marketing Automation Specialist\"},{\"_id\":\"6de49f46-ff61-47e7-b7b4-78cbe14c90cb\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"a2d62b03-93ff-4db8-8b18-dc4455006df6\",\"_type\":\"reference\"},\"firstName\":\"毛塚\",\"headshot\":null,\"lastName\":\"大輔氏\",\"role\":\"トラベル事業部 兼 メディア事業部 事業部長\"},{\"_id\":\"6dec2142-5905-49bf-9efd-e52f538987da\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"David Bielik et \",\"headshot\":null,\"lastName\":\"Antoine Torossian\",\"role\":null},{\"_id\":\"6df3861b-1c31-40a1-ab7e-791aeae3787c\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Swan \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a0bfa0b595caf496bc3dd4fface90aef545b51e5-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Sit\",\"role\":\"AI Thought Leader and Former Head of Digital Marketing, Nike, Revlon, Estée Lauder\"},{\"_id\":\"6e19ec69-b605-431d-a57a-e40f091dc8b8\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Helen\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-92ce899fe90d496c4d7c1eb4016ba69e00ca04b9-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Zhang\",\"role\":\"Customer Success Manager II, Enterprise\"},{\"_id\":\"6ef402aa-d475-4eef-82ab-86c1d565ee95\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-853012\",\"_type\":\"reference\"},\"firstName\":\"Kate\",\"headshot\":null,\"lastName\":\"Chamberlain\",\"role\":\"CRM and Promotions\"},{\"_id\":\"6ef70014-cd9b-4c07-ad8a-0b00753370c2\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0388e558fe6c\",\"_type\":\"block\",\"children\":[{\"_key\":\"0388e558fe6c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"메리 켈은 작가이자 디지털 전략가로 여러 브랜드의 이메일, 소셜 미디어, 콘텐츠 마케팅을 이끌고 있습니다. 6개의 모바일 앱과 1개의 틈새 소셜 네트워크 출시를 도왔으며, 항상 좋은 Netflix/Hulu/Amazon Prime 프라임 정주행 추천이나 여행 팁을 찾고 있습니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Mary\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9747875c949c1a2e45958b54cc642051e457f5cf-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kearl\",\"role\":\"작가\"},{\"_id\":\"6f9aed9d-5430-4501-b489-d46426156a73\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Kipp\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d2d1755531cc765bd7e424a21c4d8c32107fa964-508x510-png\",\"_type\":\"reference\"}},\"lastName\":\"Johnson\",\"role\":\"Director, AI Solutions Consulting, Braze\"},{\"_id\":\"6fbe6c56-63ca-4721-8304-0c491a45a557\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Horace\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-26079396125b043ae5a347c11cfa5f3064254096-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lee\",\"role\":\"매니저, 통합 캠페인, Braze\"},{\"_id\":\"70528a4e-4ca5-4bc0-8aa9-52ad8b8a57a5\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Allegra\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-605a99d55266e5506ad86741b47f3cb0814fe327-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Krishnan\",\"role\":\"Chief Loyalty Officer, McDonald's\"},{\"_id\":\"7125e210-9d77-4eb3-9bfb-148a0be990b4\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Coco\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9aee1708abd208fbc3ec3a73738578c4d8659d27-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Janze\",\"role\":\"Principal Customer Success Manager, Braze\"},{\"_id\":\"7135c196-390b-450a-86e5-2a4475f567e7\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Meredith\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a484bebf2ca5d3f8b21b6f6544d1c9bafbb62284-1070x968-png\",\"_type\":\"reference\"}},\"lastName\":\"Mitchell\",\"role\":\"Industry Marketing Lead, Retail \u0026 eCommerce\"},{\"_id\":\"71f4d0e5-b110-4492-a7cc-6fb301e2f70b\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"ca714239-7166-4057-a3d0-82349496eed5\",\"_type\":\"reference\"},\"firstName\":\"Fizza\",\"headshot\":null,\"lastName\":\"Jalal\",\"role\":\"Growth Manager\"},{\"_id\":\"72d6e57d-a1a1-46ee-88de-d59da20a54ca\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"2def1c82-2b36-496e-a5e8-43879bbd014f\",\"_type\":\"reference\"},\"firstName\":\"Anthony\",\"headshot\":null,\"lastName\":\"Lim\",\"role\":\"Lead de Performance Marketing\"},{\"_id\":\"72db74d6-7fee-4878-ad1d-ff03cacfe708\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Janet\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-68a2912c9d401fb8d35883df38f6e0a4bd732b38-800x794-png\",\"_type\":\"reference\"}},\"lastName\":\"Fletcher\",\"role\":\"James Beard Award-Winning Food Writer, Publisher, Planet Cheese\"},{\"_id\":\"73bdded1-0bc5-43ba-8e7f-f61fc295961b\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Libby\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cb3a77b87eb4c7a160063195a56e81e340f80f1b-554x549-png\",\"_type\":\"reference\"}},\"lastName\":\"Abbott\",\"role\":\"Chief Customer Officer, Jaja Finance\"},{\"_id\":\"7494e11d-1bf0-4b6d-8306-f8f34a846692\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-133879\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-54e55bbf93f44b696b3553a9f5aabb5695f28c7c-1250x1250-png\",\"_type\":\"reference\"}},\"lastName\":\"Koenig\",\"role\":\"Responsable du marketing du cycle de vie chez Sittercity\"},{\"_id\":\"756a10e6-2ec3-45d9-9167-45b3acbdc840\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Gina \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-905c9c764052c5fa4969ce0ca3efc0af80391c61-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Prows\",\"role\":\"Director, Lifecycle Marketing, SoFi\"},{\"_id\":\"75745b71-3105-4d7a-bb71-5508f01aba34\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-853012\",\"_type\":\"reference\"},\"firstName\":\"Kate\",\"headshot\":null,\"lastName\":\"Chamberlain\",\"role\":\"CRM 및 프로모션\"},{\"_id\":\"757eaa5a-2814-4aa2-a50b-3ebaeae23583\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-49305\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":null,\"lastName\":\"Stewart\",\"role\":\"Diretor de CRM e mensagens\"},{\"_id\":\"75dc2e9b-27c9-4120-b7f8-49a3b84659ec\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sandy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cbe9809c5f3aafd6072ce35174dc0a50fb2f79b9-750x750-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Ghuman\",\"role\":\"Senior Product Owner, Customer Data \u0026 Transformation, easyJet\"},{\"_id\":\"7628d0cb-9f8f-40bf-85de-fbcc6692a020\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Samira\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fdeeb48926319b89127060825e1b00b377cd56d8-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Jafarzadeh\",\"role\":\"VP, Lifecycle Marketing \u0026 CRM, AMC Networks\"},{\"_id\":\"7648f3b8-908c-4644-a19e-e683326852cd\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"ae41f31e-0a1f-44b3-86bf-9fd06047a3cd\",\"_type\":\"reference\"},\"firstName\":\"Kymberly\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1e33a589f4c3ad53656458b85b0ad26af7d5b006-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"van der Weyde\",\"role\":\"Head of Merchant Lifecycle Marketing, DoorDash\"},{\"_id\":\"76589cac-541a-4764-8228-515971c1ae8b\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Meredith\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a484bebf2ca5d3f8b21b6f6544d1c9bafbb62284-1070x968-png\",\"_type\":\"reference\"}},\"lastName\":\"Mitchell\",\"role\":\"산업 마케팅 책임자, 소매 및 이커머스\"},{\"_id\":\"767943a0-bcf7-4aa3-9344-58368ecdf6c4\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Tommy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b61dcc42a17ed00eb27f8199cf47908603c02bff-102x103-png\",\"_type\":\"reference\"}},\"lastName\":\"DeVoss\",\"role\":\"Staff Security Engineer\"},{\"_id\":\"768bbb00-e6ff-46e9-a378-6dce6286f784\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Michael\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7cae992a5519c10a6d2ad7271cdd288ca849dc9e-450x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Eldridge\",\"role\":\"Head of AI Decisioning Deployment\"},{\"_id\":\"76bec73a-f00a-4e54-997a-494c37437d69\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Joseph\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5a454b344cb2866525a8381b8200c9b77255d628-1582x1582-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Marcus\",\"role\":\"Senior Systems Engineer, Roku\"},{\"_id\":\"77b92f5a-8434-47a6-a4c6-7a4540dca113\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9c1172f04e5631ab374fd2419ad5baaa12fc9466-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kreisher\",\"role\":\"콘텐츠 마케팅 매니저\"},{\"_id\":\"7882bede-564e-433a-b558-afdc4d146dab\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Haris\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ce8d2e9da5ea0f6a050742eea9116def4476cb49-671x671-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Naeem\",\"role\":\"Account Executive, Emerging Enterprise\"},{\"_id\":\"788c42b5-9ebd-41db-b713-bc18cbb096e2\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"fde6f714-d723-47fc-b56c-e4bc6ef8103e\",\"_type\":\"reference\"},\"firstName\":\"Mauricio\",\"headshot\":null,\"lastName\":\"Romero\",\"role\":\"Diretor sênior de IA e análises avançadas\"},{\"_id\":\"790b9779-e28a-4621-a8d0-050348c925b4\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9dd1d49ecdc8\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8f420c3f4c20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sali Hama is the Co-Founder and COO at CarpeDM\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-226511\",\"_type\":\"reference\"},\"firstName\":\"Sali\",\"headshot\":null,\"lastName\":\"Hama\",\"role\":\"Co-Founder and COO\"},{\"_id\":\"798262d6-ecc2-47b8-84ff-957685b10061\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-51098\",\"_type\":\"reference\"},\"firstName\":\"リック\",\"headshot\":null,\"lastName\":\"フォークナー\",\"role\":\" シニアソフトウェアエンジニア\"},{\"_id\":\"79cd9568-c04f-45a2-929d-404d8d7cb30a\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d0506e78c479\",\"_type\":\"block\",\"children\":[{\"_key\":\"3558cf7492670\",\"_type\":\"span\",\"marks\":[],\"text\":\"Junior atualmente faz parte do time de Solutions Consultant da Braze para a América Latina, como todo engenheiro é apaixonado por tecnologia e sempre está à frente das tendências do MarTech, destacando-se como um agente de mudança, sempre está pronto para compartilhar insights so\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Junior\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5b8a546811d7566c88f9ee16d1eff70dd7a8c767-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Castro\",\"role\":\"Customer Success Manager\"},{\"_id\":\"79d6d786-dc64-420a-a87f-3167160c3cfd\",\"_type\":\"person\",\"bio\":[{\"_key\":\"6aa5341cbc5d\",\"_type\":\"block\",\"children\":[{\"_key\":\"3972e5b2524d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\",\"_weak\":true},\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-580607d09adf9b0949869c75b2039839a45c0ca6-825x825-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Chamberlain\",\"role\":\"Product Manager\"},{\"_id\":\"7a503f56-1c42-4064-bf93-5c8daa38ea73\",\"_type\":\"person\",\"bio\":[{\"_key\":\"540de757c068\",\"_type\":\"block\",\"children\":[{\"_key\":\"540de757c0680\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lindsey Silverman es estratega creativa sénior en Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Lindsey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-219c3b318200538bdadf55424154fb680417c212-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Silverman\",\"role\":\"Estratega Creativa Sénior\"},{\"_id\":\"7a51c918-b7e9-4ec7-a094-3d77ba2f7120\",\"_type\":\"person\",\"bio\":[{\"_key\":\"798e864aa92c\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4872cbe390d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Yosuke joined Braze in May 2022 and loves customer success stories. He’s a beer lover.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Yosuke\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b2105d49454bef25153b569c03df214149b8c4a3-1612x1612-png\",\"_type\":\"reference\"}},\"lastName\":\"Sato\",\"role\":\"Strategic Business Consultant\"},{\"_id\":\"7a8a9d6f-b514-4881-82e1-9540c08dd831\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c0bc4214b710\",\"_type\":\"block\",\"children\":[{\"_key\":\"cdb1a18bf077\",\"_type\":\"span\",\"marks\":[],\"text\":\"Courtney é gerente de marketing de produto na Braze, com foco em estratégias de mensagens integradas entre canais e de engajamento. Ela tem uma verdadeira paixão por criação de conteúdos e soluções que transformam insights de clientes em impacto real.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Courtney\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0a71bc0f25c40417de124f895f6087c9a8184488-1080x1620-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Baum\",\"role\":\"Gerente de marketing de produto\"},{\"_id\":\"7b40b08c-9f66-4778-afc3-5d0e5007f832\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sally\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-38a873a524ea76d823f04af20242f565848ae0be-482x488-png\",\"_type\":\"reference\"}},\"lastName\":\"Hickey\",\"role\":\"Reporter, The Banker\"},{\"_id\":\"7b67544a-da28-4452-8a4a-b6e2216db279\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"df1e5fe2-d37c-472d-b047-ab9dda0bc8c9\",\"_type\":\"reference\"},\"firstName\":\"Jesper\",\"headshot\":null,\"lastName\":\"Henriksen\",\"role\":\"Product Manager\"},{\"_id\":\"7bd6ebf0-a69b-45b4-b5e1-8b5a3add6e6f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"a2e77c2b-dedb-4955-a889-3124e27a09f7\",\"_type\":\"reference\"},\"firstName\":\"Raffaella\",\"headshot\":null,\"lastName\":\"Accogli\",\"role\":\"Gerente global de CRM\"},{\"_id\":\"7becf341-ebf0-4285-8506-c58d385ab3bb\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"70678c1a-22ef-4bdd-ace2-17955abe0c40\",\"_type\":\"reference\"},\"firstName\":\"Jovana\",\"headshot\":null,\"lastName\":\"Kovac\",\"role\":\"Digital Marketing Specialist\"},{\"_id\":\"7cd94229-e802-47ce-b1b1-9c78227876f1\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-739268\",\"_type\":\"reference\"},\"firstName\":\"Joe\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-03f2221edce532f68745807a8f2587ea0a5e4627-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Orsini\",\"role\":\"Director, Personalization and Digital Sales, Simplii Financial/CIBC Bank\"},{\"_id\":\"7d8c8fa5-d907-40c8-a64a-e0aa37658cba\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-472507\",\"_type\":\"reference\"},\"firstName\":\"Rachel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-96960ee691485fd345cf52df710ae0712fdcbb8b-440x440-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Cheek\",\"role\":\"Director of Lifecycle Marketing, Snap Finance\"},{\"_id\":\"7e52ecdf-509e-45b9-8693-64932719f967\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dfe683a2131a\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfe683a2131a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Aparna Prasad는 Braze의 수석 제품 마케팅 관리자입니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Aparna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3cb0a59d337252128d1c81f6823131f95e281bc2-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Prasad\",\"role\":\"Braze의 수석 제품 마케팅 관리자\"},{\"_id\":\"7e9bf47d-acc3-4f19-82d2-59fa48a1a0c5\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-717288\",\"_type\":\"reference\"},\"firstName\":\"Kaitlyn\",\"headshot\":null,\"lastName\":\"Sullivan\",\"role\":\"Digital Marketing Manager, CRM\"},{\"_id\":\"7ea502d1-9ad5-4d8b-8b64-ed49cdb1957a\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b9911e8f72f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9911e8f72f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ranya Arora Braze의 전략 비즈니스 컨설턴트 II입니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Ranya\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-87551d8c5186bd9d6a30ea40be4d8df471de009d-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Arora\",\"role\":\"전략 비즈니스 컨설턴트 II, Braze\"},{\"_id\":\"7ec565d4-a018-422b-911a-eb54324e72d6\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nils \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4bcb2df071d76c731821e526e3cbf46be87e3bb3-467x467-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Foerster\",\"role\":\"GM Germany \u0026 Associate Director, Legal\"},{\"_id\":\"7f9ed3d6-a93b-411f-beac-b8c1f91913b0\",\"_type\":\"person\",\"bio\":[{\"_key\":\"deb9d13d3846\",\"_type\":\"block\",\"children\":[{\"_key\":\"e84530f4518c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mandy Bowman is the Founder and CEO of Official Black Wall Street.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-321755\",\"_type\":\"reference\"},\"firstName\":\"Mandy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9427aa6d65afcf8d673e0e52a0a62883a122bc77-1080x1080-png\",\"_type\":\"reference\"}},\"lastName\":\"Bowman\",\"role\":\"Founder and CEO\"},{\"_id\":\"817f425f-a93d-447f-9b23-f4b443dbd957\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"c4963085-4d27-451b-999a-8f1323debc4b\",\"_type\":\"reference\"},\"firstName\":\"JAMES\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-22e17e3774a27e8bf2568f3f21dd2171f86e2b4e-97x94-png\",\"_type\":\"reference\"}},\"lastName\":\"CHAPMAN\",\"role\":\"FOUNDER AND CEO\"},{\"_id\":\"81845925-ce61-4298-94cc-4c3deaa0ea90\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"33b3f3da-dff9-49ba-a7ee-90c1d23e2c41\",\"_type\":\"reference\"},\"firstName\":\"Erika\",\"headshot\":null,\"lastName\":\"Finnemore\",\"role\":\"Mobile Acquisition Manager, Product Marketing\"},{\"_id\":\"824056d9-49e8-40f2-938c-6184b71ba537\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"John\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-448f26a07e847523e7c42d790a0e908e5d4fd3a0-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Heywood\",\"role\":\"Director of Product Marketing, Braze\"},{\"_id\":\"82940c6d-ba06-4680-8382-d4b4ee017b34\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lynn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c2c263e8f30c432cb9f4f0c8d28d9178c16208b5-3503x3503-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Chan\",\"role\":\"리드, CRM MarTech, 푸드판다\"},{\"_id\":\"82b43112-9194-4e13-b7d0-7c418843e5c8\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"f1986653-597a-456d-acc4-d7e4d798195c\",\"_type\":\"reference\"},\"firstName\":\"Pav\",\"headshot\":null,\"lastName\":\"Bal\",\"role\":\"Marketing Director, BB Group (Papa Johns UK Franchisee)\"},{\"_id\":\"8357e966-01b3-451c-8d41-74620fafe223\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-449736\",\"_type\":\"reference\"},\"firstName\":\"Braham\",\"headshot\":null,\"lastName\":\"Djidjelli\",\"role\":\"Co-Founder, CPO\"},{\"_id\":\"841ff0b4-a891-4e22-8c6e-62dbd1dcc630\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Uriel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-57a8d1cea55fab2e2cb963f394581f0e1a45d487-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Silva\",\"role\":\"Senior Software Engineer I\"},{\"_id\":\"84210eb3-45e9-4e42-9689-f65ca32d9600\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0fedebe6b0db\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c7a836e6adf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Eunpa Han is a CRM Manager at JOBKOREA.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"1da24794-ba3f-44e3-ad27-3f610718dfc2\",\"_type\":\"reference\"},\"firstName\":\"Eunpa\",\"headshot\":null,\"lastName\":\"Han\",\"role\":\"CRM Manager\"},{\"_id\":\"8422eb35-4da7-4fdf-b3f5-235acf743d15\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a8ada638d56e\",\"_type\":\"block\",\"children\":[{\"_key\":\"146132fa73440\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Tom Howard Miro 스태프 엔지니어입니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"92130ce8-34e8-43c3-aa5c-221d5906ab30\",\"_type\":\"reference\"},\"firstName\":\"Tom\",\"headshot\":null,\"lastName\":\"Howard\",\"role\":\"스태프 엔지니어링\"},{\"_id\":\"85ba4cad-f771-48d4-9412-9b8ac62a10ea\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"84127285-4bcb-4135-ae46-1d78f023d04f\",\"_type\":\"reference\"},\"firstName\":\"Dhanya\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-34e5675c5c74647e1cbfb045dde83fd9016e5c50-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Balasubramanian\",\"role\":\"Director - Digital Engagement \u0026 Personalization, Wendy's\"},{\"_id\":\"86df7edc-61e7-4d54-8254-9180d7a4af4a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"76302369-f027-4e18-bd89-fc81e035f3f9\",\"_type\":\"reference\"},\"firstName\":\"Liz\",\"headshot\":null,\"lastName\":\"Keevil\",\"role\":\"CMO\"},{\"_id\":\"86ffb093-d4a9-4657-9f31-a35a27e60e34\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"George\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ce35f4c85a234e539285bb4e179f5eac55559b49-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Khachatryan\",\"role\":\"Vice-presidente e chefe de tomada de decisão com IA\"},{\"_id\":\"87b6bd34-dc32-4568-ad37-b5c5ad3eb29e\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b63e20ab701e\",\"_type\":\"block\",\"children\":[{\"_key\":\"6c9a6aabbf1b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marissa Mias is a CSM Specialist at DraftKings\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"e28983a0-c2a2-4bdf-9115-085b97c282d5\",\"_type\":\"reference\"},\"firstName\":\"Marissa\",\"headshot\":null,\"lastName\":\"Mias\",\"role\":\"CSM Specialist\"},{\"_id\":\"88c34cb9-b8c1-4415-b56e-95818f2cf4c1\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-47992\",\"_type\":\"reference\"},\"firstName\":\"Steven\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-86e0b80a039b0a7f1cde065e604e242a3e9bd8fd-625x625-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mayotte\",\"role\":\"CIO\"},{\"_id\":\"89e605f4-cb2c-44b8-a484-a233c300e34a\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sharon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-14de2dfe738d24c9add14549d579039c6c75d241-2048x1366-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Panelo\",\"role\":\"Senior Director, Strategic Consulting, Braze\"},{\"_id\":\"8a2169cc-722e-4e33-90c2-83c7ba3acd3a\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Madeline\",\"headshot\":null,\"lastName\":\"Braaten\",\"role\":\"Digital Marketing Strategist\"},{\"_id\":\"8b34c81f-d54e-456b-acc8-d70ebf87149a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Rod\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cef46f148c74b9c209fd4e41928b72b6e321d601-102x103-png\",\"_type\":\"reference\"}},\"lastName\":\"McLeod\",\"role\":\"Vice-presidente de impacto social\"},{\"_id\":\"8b414cea-254c-49a2-9060-362dbbf527ba\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2140fae7823f01e13adf3d10c307024ba385297f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Shectman\",\"role\":\"Diretor Sênior de Marketing de Produto, Braze\"},{\"_id\":\"8ca94bd2-e0b9-45e6-9d0e-259adaabbc0c\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"e74bb7b2-6d71-4e6d-85f7-7f00c6296393\",\"_type\":\"reference\"},\"firstName\":\"Guillaume\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-97d49528e1f56ebf01f74b4084300945362ee13d-354x354-jpg\",\"_type\":\"reference\"}},\"lastName\":\"LEDIT\",\"role\":\"Directeur Editorial, L’ADN Studio\"},{\"_id\":\"8d69b123-0836-403a-a9c5-ebba3929990d\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"George\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ce35f4c85a234e539285bb4e179f5eac55559b49-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Khachatryan\",\"role\":\"VP, Head of AI Decisioning\"},{\"_id\":\"8f4cb68b-8f2f-45f0-aedb-ff690ff72063\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"5d17b5b1-4e87-448d-9260-e4a438fc4a8f\",\"_type\":\"reference\"},\"firstName\":\"Eduardo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-501ef1b21be5ed528a0c2eb0007df794ae3ca10e-560x560-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Frias\",\"role\":\"Field CTO, Lifestyle, Shopify\"},{\"_id\":\"8fd3ded6-96b9-44ec-b38d-e405e75a6e1f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Rod\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cef46f148c74b9c209fd4e41928b72b6e321d601-102x103-png\",\"_type\":\"reference\"}},\"lastName\":\"McLeod\",\"role\":\"VP, Social Impact\"},{\"_id\":\"90a5ecd2-0698-49a7-b983-b301a625c913\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-62889\",\"_type\":\"reference\"},\"firstName\":\"Jessica\",\"headshot\":null,\"lastName\":\"Burns\",\"role\":\"Vice-presidente de marketing de marca e criação\"},{\"_id\":\"90d69680-81f0-4320-811e-6caacbad927e\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Carly\",\"headshot\":null,\"lastName\":\"Gilmore\",\"role\":\"Certification Program Specialist\"},{\"_id\":\"9126993e-c9c6-45df-94ea-eecbbfe6f1a0\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"17fa9398-e9ef-4583-9c12-1d9dd3134e43\",\"_type\":\"reference\"},\"firstName\":\"Chloe\",\"headshot\":null,\"lastName\":\"O'Malley\",\"role\":\"$36\"},{\"_id\":\"912dda3b-f025-426d-880a-38d81d324824\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"1831b494-a6ec-4ba2-8c1c-4589fd81927e\",\"_type\":\"reference\"},\"firstName\":\"Jorge\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4043ccd19a85ef7ea2fd50a6de40f8b8f85757e7-3024x3023-png\",\"_type\":\"reference\"}},\"lastName\":\"Rodriquez\",\"role\":\"Co-Founder \u0026 CEO \"},{\"_id\":\"91792367-7754-4275-8394-a05e40a29546\",\"_type\":\"person\",\"bio\":[{\"_key\":\"01eeeaf6c708\",\"_type\":\"block\",\"children\":[{\"_key\":\"92e38b04c9e3\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Team\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":null},{\"_id\":\"9225c939-224e-486d-8ab7-59b4ea7e7135\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Chris\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1bd4b0334e98d75d784c9c920ef37efdeda89648-564x768-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Marriott\",\"role\":\"President \u0026 Founder, Email Connect\"},{\"_id\":\"946b14cd-4a12-4a17-9a5e-02bd35193cc1\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-54731\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5d0775be2b2cd49a5d6b5824d0581d85429914d9-200x201-png\",\"_type\":\"reference\"}},\"lastName\":\"Stewart\",\"role\":\"Responsable du CRM et de l'envoi de messages\"},{\"_id\":\"95c04d8e-c7d6-437f-b01b-329d20132e6c\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Alexandra\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f44b0cec53892dc1b3de7b688a66d162e92ea7a4-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Mocanu\",\"role\":\"Principal Customer Success Manager, Enterprise, Braze\"},{\"_id\":\"95fa12b2-d253-4c4e-b640-4e845e0cb89b\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Pam\",\"headshot\":null,\"lastName\":\"Shih\",\"role\":\"Team Lead CRM at KoRo Handels GmbH\"},{\"_id\":\"9655cc78-783c-4c92-8113-27261d9c9d3d\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a8ada638d56e\",\"_type\":\"block\",\"children\":[{\"_key\":\"146132fa73440\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Tom Howard is a Staff Engineer at Miro\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"92130ce8-34e8-43c3-aa5c-221d5906ab30\",\"_type\":\"reference\"},\"firstName\":\"Tom\",\"headshot\":null,\"lastName\":\"Howard\",\"role\":\"Staff Engineer\"},{\"_id\":\"9799b1ff-d22c-407e-aeec-715fbfc8633a\",\"_type\":\"person\",\"bio\":[{\"_key\":\"eb44e7554a58\",\"_type\":\"block\",\"children\":[{\"_key\":\"b81e9d9234470\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tobias Lüder is the Head of CRM - Europe at foodora.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"bfd3ea49-bc0c-429e-8bf7-dfd01b19b566\",\"_type\":\"reference\"},\"firstName\":\"Tobias\",\"headshot\":null,\"lastName\":\"Lüder\",\"role\":\"Head of CRM - Europe\"},{\"_id\":\"97f12307-517c-4a1a-989d-e0ef37a231a6\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"7394daac-30c5-4cb0-913d-ba72174ec6e0\",\"_type\":\"reference\"},\"firstName\":\"Cameron\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-34fa6d46fb56700713e9419c282c6f60d2edddfe-387x385-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Beck\",\"role\":\"수석 기술 프로젝트 매니저, SoFi\"},{\"_id\":\"98831291-1e44-46e7-86ab-eebf1ede2177\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-713566\",\"_type\":\"reference\"},\"firstName\":\"Oksana \",\"headshot\":null,\"lastName\":\"Kovalenko\",\"role\":\"Head of Data Product\"},{\"_id\":\"989dfb15-0e5a-4fe3-b643-02b7bab19ca1\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-998776\",\"_type\":\"reference\"},\"firstName\":\"Abby\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-264ac795a0e393d20b7d38cbeceb95ce5c6066b3-2016x3024-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Murphy\",\"role\":\"Dutch Bros Coffee의 통합 마케팅 매니저\"},{\"_id\":\"9965d6a7-d456-4cd9-9acd-49fd223ca716\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"c8f5a6a5-436b-4280-ab65-dcc1d79f0c5a\",\"_type\":\"reference\"},\"firstName\":\"Sebastian\",\"headshot\":null,\"lastName\":\"Scheuer\",\"role\":\"CRM \u0026 Marketing Automation Lead\"},{\"_id\":\"99dd04c0-b2ae-45ab-bab1-024fbd68c858\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lynn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c2c263e8f30c432cb9f4f0c8d28d9178c16208b5-3503x3503-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Chan\",\"role\":\"Lead, CRM MarTech, foodpanda\"},{\"_id\":\"9abb5b40-388b-427d-879e-e6313944bbde\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Brian\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d80a2488584f1d0f70d60ef21e05e6d27eaf7b82-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Laker\",\"role\":\"Senior Director, Industry Marketing\"},{\"_id\":\"9b877332-e5b2-450e-926b-9010a25f44f7\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Mckay\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-475bbdadaae1397b8fa5ee2045f08513a62984b3-192x192-png\",\"_type\":\"reference\"}},\"lastName\":\"Jensen\",\"role\":\"Forward-Deployed Data Scientist II\"},{\"_id\":\"9e2dd8d9-6093-41a7-afd6-4414130708fc\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"岡村\",\"headshot\":null,\"lastName\":\"健\",\"role\":\"アソビュー株式会社 マーケットプレイスカンパニーCOO\"},{\"_id\":\"9e3e4164-88f8-4bfb-8900-2903ecbf40f7\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-998776\",\"_type\":\"reference\"},\"firstName\":\"Abby\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-264ac795a0e393d20b7d38cbeceb95ce5c6066b3-2016x3024-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Murphy\",\"role\":\"Integrated Marketing Manager, Dutch Bros Coffee\"},{\"_id\":\"9ee33e73-c3ab-4fc4-ab2c-8e8dd583ea5b\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Jordan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-19b24cb16c7ce3caffcbd70b1c59a67f5867daba-102x103-png\",\"_type\":\"reference\"}},\"lastName\":\"Houghton Mace\",\"role\":\"Customer Success Director, Enterprise\"},{\"_id\":\"9ef32164-b451-493d-a40a-1b91abc3a719\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Michael\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7cae992a5519c10a6d2ad7271cdd288ca849dc9e-450x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Eldridge\",\"role\":\"Head of AI Decisioning Deployment\"},{\"_id\":\"9efe9382-3cbb-4b48-9597-6742f781838b\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Annika\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b43414d50f997dcf185e2d0775f28db8257fde4d-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Schwarting\",\"role\":\"Senior Customer Success Manager, Braze\"},{\"_id\":\"9f5f5e89-06a9-4a54-ab79-3d010a8a67d3\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-449736\",\"_type\":\"reference\"},\"firstName\":\"Braham\",\"headshot\":null,\"lastName\":\"Djidjelli\",\"role\":\"Co-Founder, CPO\"},{\"_id\":\"9f60a5f6-9510-435c-ac65-4e9772de7149\",\"_type\":\"person\",\"bio\":[{\"_key\":\"fe8cec9a3bb1\",\"_type\":\"block\",\"children\":[{\"_key\":\"f37bacc0f01d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Andy Trevino is a VP, Solutions Consulting at Braze\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Andy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3b5fae2b90d340319ed491d0ea45c94c8db35a96-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Trevino\",\"role\":\"VP, Solutions Consulting\"},{\"_id\":\"9f88c75f-2793-4079-a885-3aa3c4cbca75\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jocelyn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-663abed940dc7546fc49e995f5f86f3bedcc1682-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Costa\",\"role\":\"Sr. Manager, Lifecycle Marketing, Taco Bell US\"},{\"_id\":\"9fa92fde-f68e-4d44-a512-b98aa45ac72b\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-06c039ed40f4653411d1ce342e35225eb78dc757-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Virsolvy\",\"role\":\"Senior Director, EMEA Marketing, Braze\"},{\"_id\":\"a161919c-8566-429f-b884-fd8c3a07cbc1\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Sophie-Theresa\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7468720d243b8a970021defadea8c025ca0305ec-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Ohly\",\"role\":\"Customer Success Manager, Braze\"},{\"_id\":\"a19ffb2d-b1b5-4bb0-9b1c-58ddfb7776f2\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Pawel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bc6036bc68f5038e07612938101922d9d475d7e8-806x814-png\",\"_type\":\"reference\"}},\"lastName\":\"Luberadzki\",\"role\":\"Chief Digital and Technology Officer, KFC Western Europe\"},{\"_id\":\"a20126b9-760e-4365-80d3-c1bfc8354514\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"George\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1f67190a4bb51089fa1da8acac779408c71e6227-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Khachatryan\",\"role\":\"VP, Head of AI Decisioning, Braze\"},{\"_id\":\"a2317b49-a5d5-418c-9eaf-617f80f9316f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9c1172f04e5631ab374fd2419ad5baaa12fc9466-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kreisher\",\"role\":\"Gerente de marketing de conteúdo\"},{\"_id\":\"a238f3fc-1e3b-46a8-9453-a618cfe52b19\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dfe683a2131a\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfe683a2131a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Aparna Prasad es Administradora Sénior de Marketing de Productos en Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Aparna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3cb0a59d337252128d1c81f6823131f95e281bc2-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Prasad\",\"role\":\"Administradora Sénior de Marketing de Productos en Braze\"},{\"_id\":\"a2c34d06-fe90-499a-8b54-c091e661e44b\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7b3e7cfd8524\",\"_type\":\"block\",\"children\":[{\"_key\":\"34af6073be590\",\"_type\":\"span\",\"marks\":[],\"text\":\"Martin Kriz is the Associate Vice President, Digital Marketing Technology and Innovation at Canadian Tire Corporation\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"e434611d-416b-4351-bebe-21ec18a128f7\",\"_type\":\"reference\"},\"firstName\":\"Martin\",\"headshot\":null,\"lastName\":\"Kriz\",\"role\":\"Associate Vice President, Digital Marketing Technology and Innovation\"},{\"_id\":\"a44d7b2b-766b-4868-8cbb-b08b80e2b7b4\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Scott\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bbe54c4253d8386e12bf985d16a488d914ce7d30-800x800-jpg\",\"_type\":\"reference\"},\"crop\":{\"_type\":\"sanity.imageCrop\",\"bottom\":0.08860554231625861,\"left\":0,\"right\":0,\"top\":0},\"hotspot\":{\"_type\":\"sanity.imageHotspot\",\"height\":0.9113944576837414,\"width\":1,\"x\":0.5,\"y\":0.4556972288418707}},\"lastName\":\"Brinker\",\"role\":\"MarTech Analyst \u0026 Advisor\"},{\"_id\":\"a4df614c-a439-46fa-9971-e1b0af9bcc78\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Brendon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2a8b1c796ff9e6011eb597df31d2dc95b2b4727b-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Kellner\",\"role\":\"Lead AI Solutions Consultant, Braze\"},{\"_id\":\"a4f5c32a-ed7c-4dcd-977c-7c278acf4809\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Laina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5354eefb4fdb8357048acc052dbcdb1ed6726625-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Davidson\",\"role\":\"Senior Lifecycle Marketing Manager, Braze\"},{\"_id\":\"a5666ce1-5ae7-4553-826f-28ff890c138b\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-48090\",\"_type\":\"reference\"},\"firstName\":\"Victoria\",\"headshot\":null,\"lastName\":\"Mitchell\",\"role\":\"CRMチャネル戦略マネージャー\"},{\"_id\":\"a749c85f-e24d-4bcd-8de5-845820191f96\",\"_type\":\"person\",\"bio\":[{\"_key\":\"433a2d7c0872\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b986e8c3a57\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Before founding OfferFit, Victor was a Lead Data Scientist at the Boston Consulting Group. He is an expert in AI decisioning, with extensive experience serving Fortune 500 companies on offer personalization. He holds a PhD in Mathematics from Cornell University.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Victor\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-37d3a171888a4bc9977d00f110e2291efea073d3-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kostyuk\",\"role\":\"Head of Engineering, AI Decisioning and RL\"},{\"_id\":\"a809e351-0b8b-4c7b-b3f9-dd1aac15446b\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"33b3f3da-dff9-49ba-a7ee-90c1d23e2c41\",\"_type\":\"reference\"},\"firstName\":\"Erika\",\"headshot\":null,\"lastName\":\"Finnemore\",\"role\":\"모바일 획득 매니저, 제품 마케팅\"},{\"_id\":\"a904e948-915f-444e-a6b4-c58a71d797d9\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f5e2556ff6cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c85af6e45460\",\"_type\":\"span\",\"marks\":[],\"text\":\"Monica Mahale is the Director, Product Marketing at Movable Ink.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-28561\",\"_type\":\"reference\"},\"firstName\":\"Monica\",\"headshot\":null,\"lastName\":\"Mahale\",\"role\":\"Director, Product Marketing\"},{\"_id\":\"a95d16a3-ada4-486f-ab7b-3d91c816e389\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7011e064f725\",\"_type\":\"block\",\"children\":[{\"_key\":\"7011e064f7250\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jamie Doheny est le vice-président des services technologiques et chef de cabinet pour l’ingénierie chez Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jamie\",\"headshot\":null,\"lastName\":\"Doheny\",\"role\":\"Vice-président des services technologiques et chef de cabinet pour l’ingénierie chez Braze\"},{\"_id\":\"a9f4a4e0-ba61-45e4-b71c-fc7ce1139448\",\"_type\":\"person\",\"bio\":[{\"_key\":\"53dbf83df404\",\"_type\":\"block\",\"children\":[{\"_key\":\"8da04843d59a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brandon Liu is a Senior Strategic Business Consultant at Braze. Lauren Roger is a Senior Strategic Customer Success Manager, Global Strategic at Braze. Madeline Lo is a Senior Customer Success Manager, Scale at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Brandon Liu, Lauren Roger \u0026\",\"headshot\":null,\"lastName\":\"Madeline Lo\",\"role\":null},{\"_id\":\"a9fcb979-3264-4620-8b29-c9e086f27dab\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"79bd0e6f-06ba-4e82-9050-b12631d85cc9\",\"_type\":\"reference\"},\"firstName\":\"Julian\",\"headshot\":null,\"lastName\":\"Ogrin\",\"role\":\"CEO\"},{\"_id\":\"aaa2ff87-0a5a-48e1-b781-f46e5b69ca13\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Taku\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1925bf7d788269dca1a31190136366bb38d5bd5e-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Kakino\",\"role\":\"Senior Director, Marketing\"},{\"_id\":\"aad5f702-2085-479f-b791-1fbc856b0d66\",\"_type\":\"person\",\"bio\":[{\"_key\":\"2228091d2361\",\"_type\":\"block\",\"children\":[{\"_key\":\"1234e95717df0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Gaiar Baimuratov is the Head of Product and Technology at Lounge by Zalando.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-124779\",\"_type\":\"reference\"},\"firstName\":\"Gaiar\",\"headshot\":null,\"lastName\":\"Baimuratov\",\"role\":\"Head of Product and Technology\"},{\"_id\":\"ab8cc267-43fa-4721-9a35-dd7bda740f84\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Rick\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6836209a5e97a693852a108bd2283d281664a9d4-560x560-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hudson\",\"role\":\"Manager, Integrated Campaigns - APAC\"},{\"_id\":\"abb42086-e78e-414d-b200-945311426da6\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Tiffany\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-04a9903500dfc03d7554f5defde261ee538c5c1d-1594x1594-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Fitzgerald\",\"role\":\"Director, Strategy - Media and Technology, Movable Ink\"},{\"_id\":\"ac4c23ec-3e8e-4001-91e4-3ed357f39055\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4a219bf05227\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a219bf052270\",\"_type\":\"span\",\"marks\":[],\"text\":\"Haley Trost est gestionnaire du marketing produit de groupe chez Braze et new-yorkaise. Elle passe ses jours de semaine à créer de nouveaux contenus Canvas et ses week-ends à faire de la randonnée, du ski et à maîtriser les mots croisés du dimanche.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Haley\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d7a6b582558de74489cca3510764978764a6e39a-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Trost\",\"role\":\"Gestionnaire du marketing produit du groupe, Braze\"},{\"_id\":\"ac9f4a7c-8490-4b18-862f-74b64229e64f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"ビル\",\"headshot\":null,\"lastName\":\"マグヌソン\",\"role\":\"CEO兼共同設立者\"},{\"_id\":\"ada20127-ffe6-4f29-a322-940b7996a2bc\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-713566\",\"_type\":\"reference\"},\"firstName\":\"Oksana \",\"headshot\":null,\"lastName\":\"Kovalenko\",\"role\":\"Head of Data Product\"},{\"_id\":\"ae5643d3-4fe6-4ac6-a70c-1952ff50e545\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9478c367c6c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"491cb022ea9d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Erin Isenberg is a Principal Strategic Customer Success Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"052944b25002\",\"_type\":\"block\",\"children\":[{\"_key\":\"0dea9180fe1e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Erin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8f4edcdf0b0f04861b45364ade45eb68481f68a5-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Isenberg\",\"role\":\"Principal Strategic Customer Success Manager\"},{\"_id\":\"ae686b03-8582-4533-8ae2-e43eab64ffec\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Victoria\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5347e1249bd00cac3e5e8b16ff57792bba914aaa-401x401-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Loomes\",\"role\":\"Head of Trends, TrendWatching\"},{\"_id\":\"ae9bfd9d-42f6-4bc5-ac2a-542663cad0a2\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"79bd0e6f-06ba-4e82-9050-b12631d85cc9\",\"_type\":\"reference\"},\"firstName\":\"Julian\",\"headshot\":null,\"lastName\":\"Ogrin\",\"role\":\"CEO\"},{\"_id\":\"aea72412-ea3c-4ded-afb0-ea81499473c0\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lauren\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-af97458150209a27d52ef1188b47454419f6d1fe-419x419-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Watts\",\"role\":\"Administradora Sénior de Marketing, Instacart \"},{\"_id\":\"aecc8c3c-1fb9-4abc-9b26-7a0a540bc882\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0606433a4f09\",\"_type\":\"block\",\"children\":[{\"_key\":\"d777011a74b6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Joseph Heyburn is a Staff Platform Infrastructure Engineer at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Joseph\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7f670be7879de2dfdc504deae9d06d6266d5dde1-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Heyburn\",\"role\":\"Staff Platform Infrastructure Engineer\"},{\"_id\":\"af4ec473-c186-42cf-8838-d8dc9176d817\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Nathaniel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a0cfc2b53837f1e7b0e0513c9d1effc2db53b33f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Rounds\",\"role\":\"Lead Product Marketing Manager\"},{\"_id\":\"af8d090c-47dd-436b-9091-15d4b3315919\",\"_type\":\"person\",\"bio\":[{\"_key\":\"01eeeaf6c708\",\"_type\":\"block\",\"children\":[{\"_key\":\"92e38b04c9e3\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Team\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":null},{\"_id\":\"afb4dd13-8ef3-42de-9163-b4efc27923f9\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-50386\",\"_type\":\"reference\"},\"firstName\":\"Emanuelle\",\"headshot\":null,\"lastName\":\"Rainaud\",\"role\":\"Coordenador de marketing de CRM\"},{\"_id\":\"b0030cba-676a-4c70-ac5f-9443bee7c1cd\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sandy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cbe9809c5f3aafd6072ce35174dc0a50fb2f79b9-750x750-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Ghuman\",\"role\":\"Senior Product Owner, Customer Data \u0026 Transformation, easyJet\"},{\"_id\":\"b046a2d6-167d-4408-8403-cf2cefabcf08\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b8ffdb9e9811\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab28d660b4c4\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Antes de lançar a OfferFit, Victor era líder de ciência de dados do Boston Consulting Group. Ele é especialista em decisões de IA e tem vasta experiência em atender empresas da Fortune 500 que precisam de personalização de ofertas. Além disso, é PhD em Matemática pela Cornell University.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Victor\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-37d3a171888a4bc9977d00f110e2291efea073d3-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kostyuk\",\"role\":\"Head de engenharia, decisões por IA e aprendizado por reforço\"},{\"_id\":\"b10a136a-7854-43f7-adb0-dee55e25d9ab\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-133879\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-54e55bbf93f44b696b3553a9f5aabb5695f28c7c-1250x1250-png\",\"_type\":\"reference\"}},\"lastName\":\"Koenig\",\"role\":\"Gerente de Lifecicle Marketing\"},{\"_id\":\"b1728c70-939b-470c-8d6b-688e0f9f698a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-62889\",\"_type\":\"reference\"},\"firstName\":\"Jessica\",\"headshot\":null,\"lastName\":\"Burns\",\"role\":\"Vice President of Brand Marketing and Creative\"},{\"_id\":\"b2524a39-bed7-4129-b1cd-c9c9e0377979\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b8ffdb9e9811\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab28d660b4c4\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"OfferFit를 설립하기 전, Victor는 보스턴 컨설팅 그룹에서 리드 데이터 과학자로 일했습니다. 그는 AI 의사 결정 분야의 전문가이자, Fortune 500대 기업에 맞춤형 제안 관련 전략을 제공한 풍부한 경험이 있습니다. 코넬 대학교에서 수학 분야의 박사 학위를 취득했습니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Victor\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-37d3a171888a4bc9977d00f110e2291efea073d3-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kostyuk\",\"role\":\"엔지니어링, AI 의사 결정 및 RL 책임자\"},{\"_id\":\"b278b59f-2b0e-4169-b414-4fed0b39aa17\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-75043\",\"_type\":\"reference\"},\"firstName\":\"Miguel\",\"headshot\":null,\"lastName\":\"Semprun\",\"role\":\"Gerente global de Martech\"},{\"_id\":\"b2f9f157-bd36-499a-a324-5069da58aad3\",\"_type\":\"person\",\"bio\":[{\"_key\":\"8ebcbbf2f0d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"eca984d14bae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Catherine Thacker is VP of Customer Engagement and Digital Marketing at Panera\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"2ca38d0b-8a67-4caa-a790-ff7fc08d9082\",\"_type\":\"reference\"},\"firstName\":\"Catherine\",\"headshot\":null,\"lastName\":\"Thacker\",\"role\":\"VP of Customer Engagement\"},{\"_id\":\"b3854c6e-49ab-43b4-b3f8-78e47e65caa7\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jamie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2e326fa9bff21f87b88dd1d7fb5da18d7c011973-340x340-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Doheny\",\"role\":\" GM, New York; VP, Technology Services \u0026 Chief of Staff, Engineering\"},{\"_id\":\"b555b61d-d4fa-4a11-8e58-4416ec8b7d5d\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Team\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":\"Braze\"},{\"_id\":\"b76d05eb-04ff-40ea-a5c9-4b618300bbe9\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"36478268-903f-41aa-8b6e-44a364798928\",\"_type\":\"reference\"},\"firstName\":\"Annabella\",\"headshot\":null,\"lastName\":\"Goff\",\"role\":\"Sr. Director, CRM\"},{\"_id\":\"b781e16b-2a57-4d9c-86ea-051f28135d39\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-449736\",\"_type\":\"reference\"},\"firstName\":\"Braham\",\"headshot\":null,\"lastName\":\"Djidjelli\",\"role\":\"Co-Founder, CPO\"},{\"_id\":\"b84a0e83-9d21-4f1e-bc75-5a75b9d0f199\",\"_type\":\"person\",\"bio\":[{\"_key\":\"80624515fff3\",\"_type\":\"block\",\"children\":[{\"_key\":\"3bf2a157b3790\",\"_type\":\"span\",\"marks\":[],\"text\":\"Gerret Braren is a Lead Solutions Consultant at Braze\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Gerret\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4e18dc670079c8c16ccacd5ef948c75ad878054f-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Braren\",\"role\":\"Lead Solutions Consultant\"},{\"_id\":\"b89c3f5d-7a9f-45a9-878e-9dd60846bed5\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-182686\",\"_type\":\"reference\"},\"firstName\":\"Christine\",\"headshot\":null,\"lastName\":\"Miller\",\"role\":\"Director of Campaign Management\"},{\"_id\":\"b8e9737a-d442-40aa-91e1-9cf35658e200\",\"_type\":\"person\",\"bio\":[{\"_key\":\"80624515fff3\",\"_type\":\"block\",\"children\":[{\"_key\":\"3bf2a157b3790\",\"_type\":\"span\",\"marks\":[],\"text\":\"게레트 브라렌은 브레이즈의 수석 솔루션 컨설턴트입니다\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"게레트\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4e18dc670079c8c16ccacd5ef948c75ad878054f-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"브라렌\",\"role\":\"수석 솔루션 컨설턴트\"},{\"_id\":\"b91715c0-0a3e-4ae2-8a81-a95e85c2739d\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"722414a6-2003-4079-8d34-7fe110235bc1\",\"_type\":\"reference\"},\"firstName\":\"Jarbas\",\"headshot\":null,\"lastName\":\"Pixiolini\",\"role\":\"Responsable de la croissance axée sur le produit\"},{\"_id\":\"b9896992-7b9a-4abe-83d8-747005ef0694\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Amy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dad7885c43355300234da1e41e2b5deae9597357-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Weil\",\"role\":\"GM US-West \u0026 VP, GTM Enablement \u0026 Productivity \"},{\"_id\":\"ba3af0c9-0f72-49b8-ac0f-db9510e04ee7\",\"_type\":\"person\",\"bio\":[{\"_key\":\"8d6d894a3c92\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b45df80fedd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Maria Nouneva is the CRM Manager at Luxury Escapes.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"c5dd6eb2-ef4d-46a9-bbed-8969e0d890ce\",\"_type\":\"reference\"},\"firstName\":\"Maria\",\"headshot\":null,\"lastName\":\"Nouneva\",\"role\":\"CRM Manager\"},{\"_id\":\"bab87b8a-b996-4f79-874f-c0981588a8b1\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Courtney \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c8356705a88f7d29c0dd95f6b68ebdc1424798f8-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Kociemba\",\"role\":\"Senior Director, Customer Strategy and LCM, Cava\"},{\"_id\":\"bab9fbde-7719-4105-9da2-d53c2e482643\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Melody\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-09225e00e57a7f329cabb1483edc05c4f3044b36-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Gonzalez\",\"role\":\"Team Lead, CX Operations \"},{\"_id\":\"badd938a-6768-46c8-ad32-2198a6e95e12\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"33b3f3da-dff9-49ba-a7ee-90c1d23e2c41\",\"_type\":\"reference\"},\"firstName\":\"Erika\",\"headshot\":null,\"lastName\":\"Finnemore\",\"role\":\"Gerente de aquisição móvel, marketing de produto\"},{\"_id\":\"badf1705-ed22-4e6e-a107-680e528bd4c7\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Matt D’Abreu와 Maciej\",\"headshot\":null,\"lastName\":\"Olko\",\"role\":\"Matt D’Abreu, Braze 솔루션 아키텍트 및 Maciej Olko, Braze 어소시에이트 그로스 엔지니어\"},{\"_id\":\"bb895eee-10f6-4233-9087-f2aa8a8b08c5\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Horace\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-26079396125b043ae5a347c11cfa5f3064254096-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lee\",\"role\":\"Manager, Integrated Campaigns, Braze\"},{\"_id\":\"bc05286b-41a4-4609-b4c7-9049e5947150\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"36478268-903f-41aa-8b6e-44a364798928\",\"_type\":\"reference\"},\"firstName\":\"Annabella\",\"headshot\":null,\"lastName\":\"Goff\",\"role\":\"Diretor sênior de CRM\"},{\"_id\":\"bc5d3d8e-266b-4eae-86dc-17c8fc32708e\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c0bc4214b710\",\"_type\":\"block\",\"children\":[{\"_key\":\"cdb1a18bf077\",\"_type\":\"span\",\"marks\":[],\"text\":\"Courtney is a Product Marketing Manager at Braze, specializing in cross-channel messaging and engagement strategy. She brings a passion for creating resources and solutions that turn customer insights into real impact.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Courtney\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0a71bc0f25c40417de124f895f6087c9a8184488-1080x1620-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Baum\",\"role\":\"Product Marketing Manager\"},{\"_id\":\"be67a309-be63-4faf-aa5b-25016cc18098\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Nathaniel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a0cfc2b53837f1e7b0e0513c9d1effc2db53b33f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Rounds\",\"role\":\"Lead Product Marketing Manager\"},{\"_id\":\"be67fea3-a5fe-4acb-bb45-f452630f8196\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Austin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-91070a4e03bf30c7aaa8b5238e79f1e96c633d30-775x775-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hed\",\"role\":\"Product Manager, CVS Health\"},{\"_id\":\"bf823454-16bc-4b57-af2b-a8765a867ad2\",\"_type\":\"person\",\"bio\":[{\"_key\":\"86d826c1baf1\",\"_type\":\"block\",\"children\":[{\"_key\":\"86d826c1baf10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ankit Shah serves as the director of product marketing at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Ankit\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ef75e2b7d3e0f7e0002bf4a72bcb99a25d924970-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Shah\",\"role\":\"Director, Product Marketing\"},{\"_id\":\"c09dec75-52f1-4580-932a-ad838be232f6\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Loreal\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cb1fd2e0e7d7e9de98c0c3281af71002c93ce915-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Lynch\",\"role\":\"Chief Marketing Officer, Jasper\"},{\"_id\":\"c0feea59-5192-4de3-8fee-fe666080d320\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Ramy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f01f40a30ee3597fab36e0170e36d4f7e0f9383b-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Bebawy\",\"role\":\"Senior Director, Product Management, Braze\"},{\"_id\":\"c14824ac-ccef-4329-80c4-2081d4f2bf71\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7a7d0cdee337\",\"_type\":\"block\",\"children\":[{\"_key\":\"d57bd0b15ee20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ricardo é um entusiasta do comportamento do consumidor e hoje faz parte do time de CSM da Braze. Ao longo de 6 anos, atuou em áreas de vendas construindo relacionamentos fortes com os clientes ao entender seus objetivos e estratégias de negócios. Seu principal foco agora é explorar diferentes estratégias de negócios para poder impulsionar o sucesso de seus clientes.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Ricardo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-56c90faf247bb2f2a5430bb3becc324ecc965cd6-3000x2000-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mertens\",\"role\":\"Customer Success Manager, Braze\"},{\"_id\":\"c149c6eb-8f6e-46b7-8925-0ff3d938b5c7\",\"_type\":\"person\",\"bio\":[{\"_key\":\"1486fb6085e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee8dc47994240\",\"_type\":\"span\",\"marks\":[],\"text\":\"Gerret Braren is a Lead Solutions Consultant at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Gerret\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-58151a01b0272982af60be686d667afae46e1651-848x838-png\",\"_type\":\"reference\"},\"crop\":{\"_type\":\"sanity.imageCrop\",\"bottom\":0,\"left\":0,\"right\":0,\"top\":0},\"hotspot\":{\"_type\":\"sanity.imageHotspot\",\"height\":0.936578493768231,\"width\":0.8532021604938272,\"x\":0.5336130401234569,\"y\":0.4682892468841155}},\"lastName\":\"Braren\",\"role\":\"Lead Solutions Consultant\"},{\"_id\":\"c15f6dc7-fffd-4057-aab3-95d194ce066c\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Coco\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9aee1708abd208fbc3ec3a73738578c4d8659d27-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Janze\",\"role\":\"Responsable principal de la satisfaction client, Braze\"},{\"_id\":\"c2d2beb2-fdea-40ca-93d6-461e1f5dad7d\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-54731\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":null,\"lastName\":\"Stewart\",\"role\":\"Head of CRM and Messaging\"},{\"_id\":\"c2ff6f18-bd6e-4f5e-b2bf-49dc71455b2f\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nick\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c7275f1fc52ef411e1fb91458182b28e59192227-3779x3779-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Karvounis\",\"role\":\"Senior Marketing Manager, Intuit TurboTax\"},{\"_id\":\"c3655374-fd1f-43c3-a3ca-39c8c6c3739a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Jorge\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dff1beda498ac19571d342a91f6c6bfae3cf1ccb-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Entralgo\",\"role\":\"Business Development Representative, Braze\"},{\"_id\":\"c39026d3-e37e-4396-9632-cefdf6858d2e\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"df1e5fe2-d37c-472d-b047-ab9dda0bc8c9\",\"_type\":\"reference\"},\"firstName\":\"Jesper\",\"headshot\":null,\"lastName\":\"Henriksen\",\"role\":\"Gerente de produto\"},{\"_id\":\"c3a342e3-f999-4541-a195-ef492c34afb1\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"David Bielik e \",\"headshot\":null,\"lastName\":\"Antoine Torossian\",\"role\":null},{\"_id\":\"c3a9eaf4-146e-495a-9f97-e80c729a63b4\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Emma\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-44eda3941421999f4b5bf445d101ced66a848920-440x439-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Phoon\",\"role\":\"Director, Business Development\"},{\"_id\":\"c40b8141-c46a-4e5f-af76-762cef387c0e\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"John\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4a59e8a7e883eb063aa6803ca05c31deb80ecdf7-511x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Dinh\",\"role\":\"Product Manager, Braze\"},{\"_id\":\"c417032d-1381-4fcf-8bba-f230a81dfe2c\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b24cd38f10cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"b24cd38f10cb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jojo Zieff는 샌프란시스코 외곽에 새로 사무실을 둔 Braze의 제품 마케팅 관리자입니다. 캔버스 플로우에 대해 설파하지 않을 때는 골든 게이트 공원을 지나며 달리기를 하거나 열혈 팬인 보스톤 스포츠 팀을 응원하고 있을 것입니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jojo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-61c84d4d4023c37e22ec12225b6336e9de039ab1-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Zieff\",\"role\":\"Braze의 수석 제품 마케팅 관리자\"},{\"_id\":\"c4e53c6b-cc7d-421a-a665-6c612c432983\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nicole\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5a4f7268e2123592e66628abb8d37d3ae709c3c2-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Chin\",\"role\":\"Head of MarTech, Mindvalley\"},{\"_id\":\"c5634260-180a-4506-81ff-2150de51c2d1\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nick\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c7275f1fc52ef411e1fb91458182b28e59192227-3779x3779-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Karvounis\",\"role\":\"Responsable senior du marketing chez Intuit TurboTax\"},{\"_id\":\"c68b3648-4de4-4199-9560-f81793f9d382\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-48344\",\"_type\":\"reference\"},\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6dbb1db514fc62d48c6b130a20c013fcecb43186-96x97-png\",\"_type\":\"reference\"}},\"lastName\":\"Moore\",\"role\":\"Head of Digital and Loyalty at Tim Hortons\"},{\"_id\":\"c6c6dc94-849b-4259-a33e-174efbf7f78e\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lyndsey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4018fe228d7f3652d9984c2a25c02b8b705874ba-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Bae\",\"role\":\"Senior Reseller Sales Manager\"},{\"_id\":\"c82b651d-bc29-451f-8977-1e0c256a74d3\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-449736\",\"_type\":\"reference\"},\"firstName\":\"Braham\",\"headshot\":null,\"lastName\":\"Djidjelli\",\"role\":\"Co-Foundador e CPO\"},{\"_id\":\"c8bde152-762e-48a9-ac2c-dd55cec91a72\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Kai \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8293cd3102eafd70ddf245bf4beec673ea85d671-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Williams\",\"role\":\"Manager, Customer \u0026 Partner Training, Braze\"},{\"_id\":\"c8fa6825-8dfa-431a-9ad0-f50da59b4201\",\"_type\":\"person\",\"bio\":[{\"_key\":\"96d21441b472\",\"_type\":\"block\",\"children\":[{\"_key\":\"96d21441b4720\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sarah Reed is a the VP of Global Events and Content at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Sarah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d44d366608a4a503e37b53e417431b2184abe2d6-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Reed\",\"role\":\"VP, Global Events and Content, Braze\"},{\"_id\":\"c97b7d47-4dd2-48c6-a856-8ce8172f80ef\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-503\",\"_type\":\"reference\"},\"firstName\":\"Colin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-861a195c0961636c2fcf618accb6c16f29364ec0-213x225-png\",\"_type\":\"reference\"}},\"lastName\":\"Campbell\",\"role\":\"Senior CRM Technology Manager, Dominos UK\"},{\"_id\":\"ca4746b4-e233-428b-bded-2f707accf884\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Eric\",\"headshot\":null,\"lastName\":\"Stelle\",\"role\":\"Email Deliverability Principal II\"},{\"_id\":\"ca6e44e4-8a9a-4a7c-9fb1-ac63bcecbfb3\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-237421\",\"_type\":\"reference\"},\"firstName\":\"Thomas\",\"headshot\":null,\"lastName\":\"Zimmermann\",\"role\":\"CMO\"},{\"_id\":\"cbc6ef4b-0a6b-4786-b2c2-bcfcffa8e5c9\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Mohammad \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6541efa1f49ecdac735dca100a93a2a7ef9cf715-192x192-png\",\"_type\":\"reference\"}},\"lastName\":\"Akhoundzadeh\",\"role\":\"Senior Manager, Solutions Architect\"},{\"_id\":\"cc4b59a2-6c34-403f-9642-b4e173749f6d\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Victoria\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-76d153836ca31fd59abda18bfcc2338107c1e57e-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Alexander\",\"role\":\"Director of Special Projects, Volosports\"},{\"_id\":\"cd25156f-dd67-481f-9e2b-4cf6b49f8db0\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Shigetaka\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-177878f065e2b13d58d473b28cf6ed7f438d5218-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Mizutani\",\"role\":\"Representative Director \u0026 Country Manager, Japan\"},{\"_id\":\"cd4832cb-cc7b-411a-afad-d710de9ef20b\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"a369df9a-dd9e-418f-990d-875674d46044\",\"_type\":\"reference\"},\"firstName\":\"Katelyn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2b3a97e507a54c26f5b4853f8fb76bff313102d5-1034x1152-png\",\"_type\":\"reference\"}},\"lastName\":\"Lee\",\"role\":\"글로벌 CRM 매니저, Goodnotes\"},{\"_id\":\"cd876457-97fd-462a-b53d-576b606836ec\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"cb150be9-99c9-4ba8-9aed-ef6bd3fdce39\",\"_type\":\"reference\"},\"firstName\":\"Pedrom\",\"headshot\":null,\"lastName\":\"Pourkashanian\",\"role\":\"Head of Acquisition\"},{\"_id\":\"cddd5166-245c-4323-8c12-ef1512505be8\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-49886\",\"_type\":\"reference\"},\"firstName\":\"Catherine\",\"headshot\":null,\"lastName\":\"Hinton\",\"role\":\"Associate Director of CRM\"},{\"_id\":\"ce15621d-ae24-46ab-8fb2-412e7085cefa\",\"_type\":\"person\",\"bio\":[{\"_key\":\"55bc2e7e83de\",\"_type\":\"block\",\"children\":[{\"_key\":\"20dadfe5656e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jonathan Brooks is the Senior Director of Strategy at Erewhon.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"ac2998f5-020e-439a-b616-5a6185d3fb01\",\"_type\":\"reference\"},\"firstName\":\"Jonathan\",\"headshot\":null,\"lastName\":\"Brooks\",\"role\":\"Senior Director of Strategy\"},{\"_id\":\"ce9c016d-9037-4508-8dbf-c291b177cd41\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b825820b2d95\",\"_type\":\"block\",\"children\":[{\"_key\":\"d620fa64af45\",\"_type\":\"span\",\"marks\":[],\"text\":\"Global GTM Head, RCS for Business at Google\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"e8aa34bb-737c-4a3a-8930-602e22c3fecc\",\"_type\":\"reference\"},\"firstName\":\"Stephen\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-861a195c0961636c2fcf618accb6c16f29364ec0-213x225-png\",\"_type\":\"reference\"}},\"lastName\":\"Brough\",\"role\":\"Global GTM Head, RCS for Business\"},{\"_id\":\"cf2153f0-2015-4a66-8026-910fd639ba93\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"a369df9a-dd9e-418f-990d-875674d46044\",\"_type\":\"reference\"},\"firstName\":\"Katelyn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2b3a97e507a54c26f5b4853f8fb76bff313102d5-1034x1152-png\",\"_type\":\"reference\"}},\"lastName\":\"Lee\",\"role\":\"Global CRM Manager, Goodnotes\"},{\"_id\":\"cf25fa9c-ba4e-4d78-bab7-6f8f20e5740e\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b24cd38f10cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"b24cd38f10cb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jojo Zieff, senior product marketing manager, vient tout juste de s’installer à San Francisco. Lorsqu'il ne vante pas les mérites de Canvas Flow, il aime courir dans les allées du Golden Gate Park ou aller encourager les équipes sportives de Boston, chères à son cœur.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jojo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-61c84d4d4023c37e22ec12225b6336e9de039ab1-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Zieff\",\"role\":\"Senior Product Marketing Manager, Braze\"},{\"_id\":\"cfbc992d-7930-4574-b3bd-905e7b856215\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Jasmine\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bf7e5dda23eecc4b03c2ed6ce3904193b86c508d-1000x1000-png\",\"_type\":\"reference\"}},\"lastName\":\"Zhang\",\"role\":\"Senior Digital Marketing Manager, APGCC, Braze\"},{\"_id\":\"d02e3440-13ff-4a0d-99f6-bc4ec8cefce8\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-58399\",\"_type\":\"reference\"},\"firstName\":\"Amrita\",\"headshot\":null,\"lastName\":\"Damani\",\"role\":\"Mobile Marketing\"},{\"_id\":\"d08fec96-e2fb-4ea4-b636-1b375ffbc459\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Sally\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wills\",\"role\":\"Senior Content Strategy Manager\"},{\"_id\":\"d119e297-3c62-492c-b461-88a80fe43ae0\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Andrew\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6f020000b147878ec80da666b1e1a506ba51a09d-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Healy\",\"role\":\"Chief Education Officer, Irish Whiskey LAD\"},{\"_id\":\"d1928b71-9b29-4b91-85f1-39dda9234c84\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Roshni\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6fee0fc5a51ac4fce7a88fd567b5f81b6d59c866-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Patel\",\"role\":\"고객 마케팅 이사, Talkspace\"},{\"_id\":\"d240fb29-9323-4762-a345-f7f915c6c4b3\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Matt D’Abreu and Maciej\",\"headshot\":null,\"lastName\":\"Olko\",\"role\":\"Matt D’Abreu, Solutions Architect, Braze and Maciej Olko, Associate Growth Engineer, Braze\"},{\"_id\":\"d26252d8-197b-4f4c-8ba8-6363266828a2\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"84127285-4bcb-4135-ae46-1d78f023d04f\",\"_type\":\"reference\"},\"firstName\":\"Lindsey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-215a3f3741d83f80fb085efd16b6e5fed1f506d5-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Spillman\",\"role\":\"Senior CRM Specialist, Wendy’s\"},{\"_id\":\"d27a79d7-996d-4bc2-ab5e-2ed0d628aefc\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Vesna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1e1b53ed5fb7859ef537ec6323e242993afb7f0c-1127x1127-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Cosich\",\"role\":\"France GM \u0026 AVP, EMEA South\"},{\"_id\":\"d29d6dcd-8157-441d-85c7-390df1cb3ce2\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Kevin \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e654bd58e442bfa37daf6266d07bb18f23efb131-1200x1200-png\",\"_type\":\"reference\"}},\"lastName\":\"Wang\",\"role\":\"Chief Product Officer, Braze\"},{\"_id\":\"d29dcac6-2146-4636-b758-dc27ed602031\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-62889\",\"_type\":\"reference\"},\"firstName\":\"Jessica\",\"headshot\":null,\"lastName\":\"Burns\",\"role\":\"VP de Brand Marketing e Creative\"},{\"_id\":\"d2bef667-e3cb-47b9-b3e5-3cd479f4c29c\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-110358\",\"_type\":\"reference\"},\"firstName\":\"Kate\",\"headshot\":null,\"lastName\":\"Trumbull\",\"role\":\"Head of Communications and Corporate Affairs\"},{\"_id\":\"d33c9c66-24d7-4c3f-b694-55609b773d24\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-226507\",\"_type\":\"reference\"},\"firstName\":\"WINSTON\",\"headshot\":null,\"lastName\":\"VAKUNTA\",\"role\":\"HEAD OF MARKETING\"},{\"_id\":\"d356195c-8b2a-432a-a9c5-ed3b90f62907\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Dexter\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0629e9da68e62e82526328e66594b2424cffd7c1-204x204-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Thillien\",\"role\":\"Lead Analyst, Technology and Telecoms, Economist Intelligence Unit\"},{\"_id\":\"d3d372b7-c43b-4728-8cdd-f2c6e1078f38\",\"_type\":\"person\",\"bio\":[{\"_key\":\"fcb61b05e1f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ee5d4e2cdcf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Caitlyn Grundy is a Senior Enterprise Customer Success Manager at Braze, where she drives meaningful outcomes for her clients and champions inclusion through her roles in Braze’s employee resource groups and on the Tech for an Equitable Future Council. Outside of work, she enjoys running through San Francisco’s waterfront and hills, discovering the city’s newest culinary gems, and planning her next interior design project.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Caitlyn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f97a1c9effbd1988ce40a770299b79bf92b2359f-3021x2670-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Grundy\",\"role\":\"Senior Customer Success Manager, Enterprise\"},{\"_id\":\"d3df4ed7-aef8-40fc-b3f4-2848b45a4a78\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nate\",\"headshot\":null,\"lastName\":\"Duvel\",\"role\":\"Gerente de gestão de relacionamento com o cliente do HeliosX Group\"},{\"_id\":\"d41d67a5-0574-4793-b754-4afc5f36b4f9\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dd12913d74da\",\"_type\":\"block\",\"children\":[{\"_key\":\"c74538a6d720\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Blad Norman is the Global Head of Marketing and Communications at Wondery.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"d46a9a93-0b10-4acf-b4ee-3084edc104dc\",\"_type\":\"reference\"},\"firstName\":\"Blad\",\"headshot\":null,\"lastName\":\"Norman\",\"role\":\"Global Head of Marketing and Communications\"},{\"_id\":\"d476317b-6c97-478c-8ba3-d616913d62ba\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-998776\",\"_type\":\"reference\"},\"firstName\":\"Abby\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-264ac795a0e393d20b7d38cbeceb95ce5c6066b3-2016x3024-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Murphy\",\"role\":\"Integrated Marketing Manager, Dutch Bros Coffee\"},{\"_id\":\"d4cff5b7-9662-45d7-b56b-e185ad5d367c\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"19c0ce19-30d0-46e1-b121-e77072d4be35\",\"_type\":\"reference\"},\"firstName\":\"William\",\"headshot\":null,\"lastName\":\"Niles\",\"role\":\"CEO\"},{\"_id\":\"d4f683d1-6960-4a6b-99b1-486e44c5279a\",\"_type\":\"person\",\"bio\":[{\"_key\":\"fe8cec9a3bb1\",\"_type\":\"block\",\"children\":[{\"_key\":\"f37bacc0f01d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ting Tsai is a Lead Product Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Ting\",\"headshot\":null,\"lastName\":\"Tsai\",\"role\":\"Lead Product Manager\"},{\"_id\":\"d58b31a6-74c5-4bb2-8611-2b87c794327a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-49886\",\"_type\":\"reference\"},\"firstName\":\"Catherine\",\"headshot\":null,\"lastName\":\"Allen\",\"role\":\"CRM担当アソシエイトディレクター\"},{\"_id\":\"d5d7575c-9139-4e14-b12f-0179a0e6723a\",\"_type\":\"person\",\"bio\":[{\"_key\":\"2228091d2361\",\"_type\":\"block\",\"children\":[{\"_key\":\"1234e95717df0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Gaiar Baimuratov is the Head of Product and Technology at Lounge by Zalando.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-124779\",\"_type\":\"reference\"},\"firstName\":\"Gaiar\",\"headshot\":null,\"lastName\":\"Baimuratov\",\"role\":\"Head of Product and Technology\"},{\"_id\":\"d6d950c4-621c-459b-a17b-72f796f756f0\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-55521\",\"_type\":\"reference\"},\"firstName\":\"Krzysztof \",\"headshot\":null,\"lastName\":\"Szymanski\",\"role\":\"CRM Lead\"},{\"_id\":\"d76e3ed8-3feb-4c6a-b5bd-a3806d090f9c\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nate\",\"headshot\":null,\"lastName\":\"Duvel\",\"role\":\"Customer Relationship Management Manager, HeliosX Group\"},{\"_id\":\"d83eef45-f7c7-4ad8-ab65-cbe8a8514d6f\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Chairul\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2fae4f3e2f1abd74bcca68df2a4ca89f9aa87d87-1526x1526-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Vikri\",\"role\":\"Senior Customer Success Manager, Global SMB\"},{\"_id\":\"d921891d-f1ae-44d7-832f-7d425246f0df\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kai\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bddb95f31acc6cf6fffc24e5f7851a524ebfffd3-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Williams\",\"role\":\"Manager, Customer \u0026 Partner Training\"},{\"_id\":\"d9fe3e9a-e999-46d6-90db-975986fe16fd\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jennie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d4631ecd4d7c45467125170968ce71e86c01ce0f-450x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bradford\",\"role\":\"Lifecycle Marketing Manager, SoFi\"},{\"_id\":\"da8dc8c5-4a98-402b-9ad6-13e85ebca065\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sharon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-14de2dfe738d24c9add14549d579039c6c75d241-2048x1366-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Panelo\",\"role\":\"Directrice senior du conseil stratégique chez Braze\"},{\"_id\":\"daf1a5c5-9f5b-4304-aab9-ee3b265c2206\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-51098\",\"_type\":\"reference\"},\"firstName\":\"Rick\",\"headshot\":null,\"lastName\":\"Faulkner\",\"role\":\"Senior Software Engineer\"},{\"_id\":\"db24b623-72b9-4bd4-9236-b5c9711e61d9\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-42923\",\"_type\":\"reference\"},\"firstName\":\"Allie\",\"headshot\":null,\"lastName\":\"Rose\",\"role\":\"デジタルマーケティングアシスタント\"},{\"_id\":\"dbf52706-4c9a-4558-9950-1394a05b26a6\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"70678c1a-22ef-4bdd-ace2-17955abe0c40\",\"_type\":\"reference\"},\"firstName\":\"조바나\",\"headshot\":null,\"lastName\":\"코바치\",\"role\":\"디지털 마케팅 전문가\"},{\"_id\":\"dbf68765-ed6c-49d3-a102-5f1107817023\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7011e064f725\",\"_type\":\"block\",\"children\":[{\"_key\":\"7011e064f7250\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jamie Doheny é vice-presidente de serviços de tecnologia e chefe da equipe de engenharia da Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jamie\",\"headshot\":null,\"lastName\":\"Doheny\",\"role\":\"Vice-presidente de serviços de tecnologia e chefe da equipe de engenharia da Braze\"},{\"_id\":\"dc17e972-2481-4983-b3c7-bd17681918b7\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Chris\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-faa519dfabcffd65d4cfdeacb14f30bdb3fc8ffe-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Stephenson\",\"role\":\"Senior Marketing Automation Manager, B\u0026Q\"},{\"_id\":\"de3fc697-39dc-4011-9344-f475b9da2098\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Hannah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-09db841aad8d538dfe5d96fa0efc7415401d7389-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Collins\",\"role\":\"Account Executive, SMB \"},{\"_id\":\"de483089-e3b6-4eb6-8fe5-d97f35ea4a96\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"80d225e0-46cc-4267-898e-420e0691da12\",\"_type\":\"reference\"},\"firstName\":\"Reuben \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cbc74949f951b262c7a9b5645eac50e25ac01bfa-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Raman\",\"role\":\"VP, Marketing, BandLab\"},{\"_id\":\"de9897ee-de98-414c-a867-979885b4d704\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4a219bf05227\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a219bf052270\",\"_type\":\"span\",\"marks\":[],\"text\":\"헤일리 트로스트는 Braze의 그룹 제품 마케팅 매니저이자 새로운 뉴요커입니다. 주중에는 새로운 캔버스 콘텐츠를 제작하고 주말에는 하이킹, 스키, 일요일 십자말풀이를 마스터하며 시간을 보냅니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Haley\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d7a6b582558de74489cca3510764978764a6e39a-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Trost\",\"role\":\"그룹 제품 마케팅 매니저, Braze\"},{\"_id\":\"de98e84e-bdd8-4948-a565-d4557d727cec\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7c30218b951e\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c9673fdba0d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jenna Falk is in Product Marketing at Wondery.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"d46a9a93-0b10-4acf-b4ee-3084edc104dc\",\"_type\":\"reference\"},\"firstName\":\"Jenna\",\"headshot\":null,\"lastName\":\"Falk\",\"role\":\"Product Marketing\"},{\"_id\":\"dec22009-8fd3-4fd8-8a6a-656d64f2b777\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0222777f5f4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"b8da393f9c22\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nikita Sambrekar is a Email Deliverability Consultant at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Nikita\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8a2147b2ad865cd991e57b9c64d6f3673973173c-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Sambrekar\",\"role\":\"Email Deliverability Consultant\"},{\"_id\":\"def7c415-010c-44b2-b43f-4b66cb027370\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"George\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ce35f4c85a234e539285bb4e179f5eac55559b49-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Khachatryan\",\"role\":\"VP, Head of AI Decisioning, Braze\"},{\"_id\":\"df38649e-cf62-4cc5-92e8-79a5e63ecbd5\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Mariam\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-859ab908f74982edbc8c8e00d3c280c0a649965f-532x532-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Asmar\",\"role\":\"VP, Strategic Consulting, Braze\"},{\"_id\":\"df3ea44b-fd85-42d6-90a5-badbfcfd65b5\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Marlowe\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4770d253e9c61b4b9d6acaf49e8168d1653880c9-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Geramanis\",\"role\":\"Senior Lead Solutions Consultant\"},{\"_id\":\"df6d43b5-fcfc-4d30-bee6-6bdd5ed318b7\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lauren\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-af97458150209a27d52ef1188b47454419f6d1fe-419x419-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Watts\",\"role\":\"Senior Marketing Manager, Instacart \"},{\"_id\":\"dfdaccb1-c06f-4634-890d-45c3cdbc2dbe\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9627e23e1187\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7787e38bf3a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Senior Vice President, Finance \u0026 Strategy (\"},{\"_key\":\"af7c255b76b2\",\"_type\":\"span\",\"marks\":[\"c1a3cf4a4449\"],\"text\":\"Verified G2 Review\"},{\"_key\":\"5212c3fc4f08\",\"_type\":\"span\",\"marks\":[],\"text\":\")\"}],\"markDefs\":[{\"_key\":\"c1a3cf4a4449\",\"_type\":\"link\",\"href\":\"https://www.g2.com/products/braze-ai-decisioning-studio/reviews/braze-ai-decisioning-studio-review-10387454\"}],\"style\":\"normal\"},{\"_key\":\"f7ff8fc9e4c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"17952f2fbc32\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sava\",\"headshot\":null,\"lastName\":\"T. \",\"role\":\"Senior Vice President, Finance \u0026 Strategy\"},{\"_id\":\"e051e1f8-b5b6-4b59-bb22-d3a2d48f827a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"79bd0e6f-06ba-4e82-9050-b12631d85cc9\",\"_type\":\"reference\"},\"firstName\":\"Julian\",\"headshot\":null,\"lastName\":\"Ogrin\",\"role\":\"CEO\"},{\"_id\":\"e05513e1-c5be-4ed8-99ec-8d9a2fd4a6b7\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"c4963085-4d27-451b-999a-8f1323debc4b\",\"_type\":\"reference\"},\"firstName\":\"James\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-69d3cb5c3e6a8395db6b63ebe1ecc524473cd74c-2128x2944-jpg\",\"_type\":\"reference\"},\"crop\":{\"_type\":\"sanity.imageCrop\",\"bottom\":0.4367288062283736,\"left\":0,\"right\":0.10272491349480972,\"top\":0},\"hotspot\":{\"_type\":\"sanity.imageHotspot\",\"height\":0.4325316554930796,\"width\":0.5672848183391002,\"x\":0.44727238321799306,\"y\":0.2162658277465398}},\"lastName\":\"Chapman\",\"role\":\"Founder and CEO\"},{\"_id\":\"e09883f5-28dd-4fc3-9828-374e147337dc\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"George\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ce35f4c85a234e539285bb4e179f5eac55559b49-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Khachatryan\",\"role\":\"Responsable de l'IA décisionnelle\"},{\"_id\":\"e0cdd8cb-c6c0-4e4d-9425-dfd9347b34fd\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a1aa78a75358\",\"_type\":\"block\",\"children\":[{\"_key\":\"7baa7f7085fa\",\"_type\":\"span\",\"marks\":[],\"text\":\"David Bielik é gerente de produto de grupo na Braze. Matteo Barreca gerente de produto sênior na Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"David Bielik e\",\"headshot\":null,\"lastName\":\"Matteo Barreca\",\"role\":null},{\"_id\":\"e14d60ba-4173-475d-a3eb-5d90bd792873\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"2def1c82-2b36-496e-a5e8-43879bbd014f\",\"_type\":\"reference\"},\"firstName\":\"Anthony\",\"headshot\":null,\"lastName\":\"Lim\",\"role\":\"성과 마케팅 리드\"},{\"_id\":\"e17267ba-7cf2-4d80-a241-2c378a9520a0\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"4f67570c-5f47-4b5f-bfa9-527a9da4c37f\",\"_type\":\"reference\"},\"firstName\":\"Brenda\",\"headshot\":null,\"lastName\":\"Martínez\",\"role\":\"Formerly Contactability Manager\"},{\"_id\":\"e19659fc-0901-4488-909a-c94328009c69\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"79bd0e6f-06ba-4e82-9050-b12631d85cc9\",\"_type\":\"reference\"},\"firstName\":\"Julian\",\"headshot\":null,\"lastName\":\"Ogrin\",\"role\":\"CEO\"},{\"_id\":\"e28e3bf3-ad61-4c51-9d04-81626760b766\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Mykhailo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5ead4c22da8127108b9bd96f6c1efe3204ae9bb2-698x874-png\",\"_type\":\"reference\"}},\"lastName\":\"Chervoniuk\",\"role\":\"Tech CRM Manager, hear.com, Hear.com\"},{\"_id\":\"e2dc6054-9a5c-487f-bd00-75bd98a99b10\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Frank\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7ff264d4914552c836aa307b36c75954832ec0a3-1870x2072-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Doyle\",\"role\":\"Head of Retention and Customer Lifecycle, Medibank\"},{\"_id\":\"e3bfc2a3-56e5-4b76-b072-fbc71873f2dd\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"19c0ce19-30d0-46e1-b121-e77072d4be35\",\"_type\":\"reference\"},\"firstName\":\"William\",\"headshot\":null,\"lastName\":\"Niles\",\"role\":\"CEO\"},{\"_id\":\"e40c79e8-cd0d-4e25-8364-31b26bdf2faf\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Aaron\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0f85413022fb99c8dd54977d587d0c26220f0652-396x396-png\",\"_type\":\"reference\"}},\"lastName\":\"Miller\",\"role\":\"Site Reliability Engineer II\"},{\"_id\":\"e42698c3-7f5c-48eb-a5fe-fcaff167c900\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Victoria\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5347e1249bd00cac3e5e8b16ff57792bba914aaa-401x401-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Loomes\",\"role\":\"Directora de Tendencias, TrendWatching\"},{\"_id\":\"e44d215d-7fec-4c68-9439-747928c743bd\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Kipp\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d2d1755531cc765bd7e424a21c4d8c32107fa964-508x510-png\",\"_type\":\"reference\"}},\"lastName\":\"Johnson\",\"role\":\"Director, AI Solutions Consulting, Braze\"},{\"_id\":\"e4c21df7-4989-4236-985c-929180b57c1a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-48344\",\"_type\":\"reference\"},\"firstName\":\"Jessica\",\"headshot\":null,\"lastName\":\"Burns\",\"role\":\"브랜드 마케팅 및 크리에이티브 담당 부사장\"},{\"_id\":\"e4cadf42-ecec-4457-90fb-4f34a079a735\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0388e558fe6c\",\"_type\":\"block\",\"children\":[{\"_key\":\"0388e558fe6c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mary Kearl is a writer and digital strategist, who has led email, social media, and content marketing for several brands. She has helped launch six mobile apps and one niche social network and is always up for a good Netflix/Hulu/Amazon Prime binge recommendation or travel tip\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Mary\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9747875c949c1a2e45958b54cc642051e457f5cf-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kearl\",\"role\":\"Writer\"},{\"_id\":\"e525e2ac-16cb-4e65-93e8-81735af5d6ce\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Chris\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-faa519dfabcffd65d4cfdeacb14f30bdb3fc8ffe-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Stephenson\",\"role\":\"Administrador Sénior de Automatización de Marketing, B\u0026Q\"},{\"_id\":\"e5998071-c72b-4d8b-9564-3de1deb86299\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"0def83cb-a459-4a64-86b2-76df7dc14c63\",\"_type\":\"reference\"},\"firstName\":\"Jen\",\"headshot\":null,\"lastName\":\"Griffin\",\"role\":\"Directrice du laboratoire des contenus et des médias chez Aduro, Inc.\"},{\"_id\":\"e68212d9-ff3f-4321-9c76-51e65f542f08\",\"_type\":\"person\",\"bio\":[{\"_key\":\"cdd2ba5602ef\",\"_type\":\"block\",\"children\":[{\"_key\":\"e67768def4390\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dominix Bloxam is the Head of CRM at Moneybox.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"662f5ae6-a12b-4008-9833-09981b37bae9\",\"_type\":\"reference\"},\"firstName\":\"Dominix\",\"headshot\":null,\"lastName\":\"Bloxam\",\"role\":\"Head of CRM\"},{\"_id\":\"e6f9016a-e395-4c51-a41a-3488a9cc9bf3\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Josephina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e9d7422ef1d016bcf229aac4ae4bcccb2f51e727-703x703-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Drust\",\"role\":\"Senior Customer Success Manager, Braze\"},{\"_id\":\"e7099874-456d-4202-a1cb-ccd5a75ef8f9\",\"_type\":\"person\",\"bio\":[{\"_key\":\"038b2f99d69b\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f7016edcce50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Es un profesional de ventas con experiencia en MarTech, comercio electrónico y liderazgo de equipos, siempre en el ámbito de las ventas B2B. Actualmente, se desempeña como Director Regional de Cuentas en Braze en São Paulo, Brasil. Tomas ha ocupado anteriormente puestos como Gerente de Ventas en Smart Energy en Australia y Ejecutivo Regional de Cuentas en Salesforce en América Latina. También ha trabajado como Analista Senior de Ventas en Mercado Libre y como Gerente de Cuentas en Dell Technologies, donde desarrolló una sólida base en comercio electrónico y relaciones con los clientes.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Tomas\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-23ba1f8260ea93a7a236b3769fdd94cf0b7922e5-1290x1706-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Taiana\",\"role\":\"Ejecutivo de Cuentas Enterprise en Braze\"},{\"_id\":\"e7c7f317-2a09-4564-9c8c-fc54d62169e3\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-853012\",\"_type\":\"reference\"},\"firstName\":\"Kate\",\"headshot\":null,\"lastName\":\"Chamberlain\",\"role\":\"Director, CRM and Promotions\"},{\"_id\":\"e80017da-2d3e-4a42-9b1d-1009f6d0d1ed\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"칸찬\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dba464225bf7fd8ed2d3f4507f067bd91bdcbabb-624x624-png\",\"_type\":\"reference\"}},\"lastName\":\"Lad\",\"role\":\"마테크 및 로열티 부문 선임 제품 매니저, 파파존스 UK\"},{\"_id\":\"e8005de1-ed47-4a55-b635-23e7e8fa294c\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ee3660e69b0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6048215604c\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Equipe\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":null},{\"_id\":\"e8b61c0a-6e3f-4454-975b-06837b516038\",\"_type\":\"person\",\"bio\":[{\"_key\":\"1caa9431e51f\",\"_type\":\"block\",\"children\":[{\"_key\":\"8efd0ddf8b420\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Anh Ha is the Head of Digital Growth at Tonies\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"dd179e84-fcb2-4e73-b67f-2d6f801f1c34\",\"_type\":\"reference\"},\"firstName\":\"Anh\",\"headshot\":null,\"lastName\":\"Ha\",\"role\":\"Head of Digital Growth\"},{\"_id\":\"e9219b24-dc6a-432a-98d5-126fdce8329c\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Pam\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a0e3a0e2565a89a4f50a5b74d57d8e35e96694c2-740x742-png\",\"_type\":\"reference\"}},\"lastName\":\"Piligian\",\"role\":\"Chief Marketing Officer, Navy Federal Credit Union\"},{\"_id\":\"e9b8aae3-ebcb-4fb1-94dc-c1eaae1ecfa1\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-712716\",\"_type\":\"reference\"},\"firstName\":\"Sophia\",\"headshot\":null,\"lastName\":\"Flaskos\",\"role\":\"Gerente de marca de comércio eletrônico\"},{\"_id\":\"ea64e6ad-7bb7-44de-bfe4-f8b98a1acbbc\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"d0ea258f-3b45-45e6-bb8d-0580f8b3a238\",\"_type\":\"reference\"},\"firstName\":\"大西\",\"headshot\":null,\"lastName\":\"正太\",\"role\":\"ライブコミュニティ事業本部 Pococha事業部 マーケティング部 コミュニケーションプランニンググループ リードコミュニケーションプランナー\"},{\"_id\":\"ed262996-ddcf-4aaa-be5a-ee4d215b8bff\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Angela\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a770f1b45166e28ad210542f3d73dc6e10cffda1-656x799-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Oh\",\"role\":\"Account Executive - APAC\"},{\"_id\":\"ed503c28-57c0-448d-b56c-f4a7dc4c639f\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Tiffany\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-04a9903500dfc03d7554f5defde261ee538c5c1d-1594x1594-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Fitzgerald\",\"role\":\"Directrice de la stratégie Médias et technologie chez Movable Ink\"},{\"_id\":\"edec2ccb-ef0f-417b-8397-5829ee0c33cd\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-767016\",\"_type\":\"reference\"},\"firstName\":\"中川\",\"headshot\":null,\"lastName\":\"祥一 氏\",\"role\":\"執行役員 CMO\"},{\"_id\":\"ee25d403-df19-4df3-92b0-50c8d84dd2f7\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"722414a6-2003-4079-8d34-7fe110235bc1\",\"_type\":\"reference\"},\"firstName\":\"Jarbas\",\"headshot\":null,\"lastName\":\"Pixiolini\",\"role\":\"Head of Product Led Growth\"},{\"_id\":\"ee62f4b5-6443-4516-8bff-74e5e0f58a00\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Alexandra\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f44b0cec53892dc1b3de7b688a66d162e92ea7a4-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Mocanu\",\"role\":\"Principal Customer Success Manager, Enterprise, Braze\"},{\"_id\":\"efbde089-6c6e-4467-867d-4005e440afd7\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"fde6f714-d723-47fc-b56c-e4bc6ef8103e\",\"_type\":\"reference\"},\"firstName\":\"Mauricio\",\"headshot\":null,\"lastName\":\"Romero\",\"role\":\"M. Directeur IA et analyses avancées\"},{\"_id\":\"f04516e8-aaec-46fb-89bd-098d8aa897d6\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-853012\",\"_type\":\"reference\"},\"firstName\":\"Kate\",\"headshot\":null,\"lastName\":\"Chamberlain\",\"role\":\"CRM and Promotions\"},{\"_id\":\"f08294ae-9d68-4cd4-b7ea-f504398ce848\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-348256\",\"_type\":\"reference\"},\"firstName\":\"Jason\",\"headshot\":null,\"lastName\":\"Teo\",\"role\":\"Head of Growth Marketing\"},{\"_id\":\"f0918523-1799-4e38-939c-2174de52fb55\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Kipp\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d2d1755531cc765bd7e424a21c4d8c32107fa964-508x510-png\",\"_type\":\"reference\"}},\"lastName\":\"Johnson\",\"role\":\"Director, AI Solutions Consulting, Braze\"},{\"_id\":\"f1f2579c-8b99-409d-8a65-1a419a331125\",\"_type\":\"person\",\"bio\":[{\"_key\":\"01eeeaf6c708\",\"_type\":\"block\",\"children\":[{\"_key\":\"92e38b04c9e3\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Team\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":null},{\"_id\":\"f1fb1b9d-71a3-4ac4-904a-0133fbe08ec0\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Pam\",\"headshot\":null,\"lastName\":\"Shih\",\"role\":\"Líder de equipe de CRM na KoRo Handels GmbH\"},{\"_id\":\"f2907dc4-959a-47b6-9a22-e6893d145a41\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d6012f4727b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b7000509565\",\"_type\":\"span\",\"marks\":[],\"text\":\"Associate Director, Legal at Braze\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Lauren\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5b981666229100779f5b7e1fdc2890bf0443fc1d-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Conrad\",\"role\":\"Associate Director, Legal, Braze\"},{\"_id\":\"f426ee5b-efed-41da-ade6-1cd738b3c883\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9b98f76df332\",\"_type\":\"block\",\"children\":[{\"_key\":\"265a2d24d6050\",\"_type\":\"span\",\"marks\":[],\"text\":\"Saba is a member of the Core Platforms team responsible for designing, developing, and maintaining the compute infrastructure at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Saba\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-15f929ffa6df7494e9bffa4ac03ce6f0dfd14abf-487x487-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Jamalian\",\"role\":\"Site Reliability Engineer\"},{\"_id\":\"f4283a19-df13-4eda-9b05-93d978938cd9\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-713566\",\"_type\":\"reference\"},\"firstName\":\"Oksana \",\"headshot\":null,\"lastName\":\"Kovalenko\",\"role\":\"Head de Data Product\"},{\"_id\":\"f448e1db-4901-4f4f-a0ec-28e44f97bdc4\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f3887b28eab3\",\"_type\":\"block\",\"children\":[{\"_key\":\"87adca57386c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Director of Global Real Estate \u0026 Workplace Experience, Braze\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Nina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c646ad9235af43234ae86bd4996e924ad0841987-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Lewis\",\"role\":\"Director of Global Real Estate \u0026 Workplace Experience\"},{\"_id\":\"f4a0a532-6838-4e11-9de3-ad1bcbfb3731\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"d5c05bd1-287c-4ce0-91e0-46f1fa5cc544\",\"_type\":\"reference\"},\"firstName\":\"Marina \",\"headshot\":null,\"lastName\":\"Pessoa\",\"role\":\"CRM Lead\"},{\"_id\":\"f541b2f1-da7c-459b-827d-46e2b2f9fa6d\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Nathaniel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a0cfc2b53837f1e7b0e0513c9d1effc2db53b33f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Rounds\",\"role\":\"Lead Product Marketing Manager\"},{\"_id\":\"f60c0f5e-bdef-4f46-9d8f-2ea8a53fce90\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Ural\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-df795277f3850c9e3d9f290cf0a296aaf69604f6-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Cebeci\",\"role\":\"VP, Global Demand Generation, Braze\"},{\"_id\":\"f68ddf77-2606-4aad-a28e-035676caf0f1\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Andrew\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c7b6be79b18b1cb2677f51ce4472a5c88949e240-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Tsai\",\"role\":\"Principal Customer Success Manager, Enterprise, Braze\"},{\"_id\":\"f73395e3-c488-4e24-a3ed-253406b819c8\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a87cd53d8829\",\"_type\":\"block\",\"children\":[{\"_key\":\"b51750d3c7340\",\"_type\":\"span\",\"marks\":[],\"text\":\"Toby es un profesional de ventas B2B con más de 10 años de experiencia en el mundo de los negocios y casi 4 años en Braze, donde se destaca en la promoción del customer engagement. Con un fuerte enfoque en resultados, combina su experiencia en design thinking, innovación y emprendimiento para impulsar el rendimiento de las ventas. Toby utiliza su comprensión profunda de las necesidades de los clientes para crear soluciones personalizadas que maximizan el compromiso y la lealtad del consumidor, convirtiéndose en un activo valioso en la construcción de relaciones duraderas entre las marcas y sus clientes.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Toby\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e01ba68c5639bd4d8a501f049c3356b8320ab7ea-5459x4094-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Fox\",\"role\":\"Ejecutivo de Cuentas Enterprise en Braze\"},{\"_id\":\"f7c20984-cefa-4ba1-a1b1-46711e5ada3b\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Roshni\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6fee0fc5a51ac4fce7a88fd567b5f81b6d59c866-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Patel\",\"role\":\"Director of Customer Marketing, Talkspace\"},{\"_id\":\"f7d4e301-b207-43b6-8802-21a084d43965\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-849805\",\"_type\":\"reference\"},\"firstName\":\"David\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e4c41090a04c2e5845da495d0388456361344221-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Skinner\",\"role\":\"Head of Strategic Alliances, Acxiom\"},{\"_id\":\"f7fe826b-38cd-4066-aed0-4f0db00f0888\",\"_type\":\"person\",\"bio\":[{\"_key\":\"2d720f533f3b\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a7e8dab7ac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Hailey is an \"},{\"_key\":\"914245b7bf6b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email Deliverability Consultant\"},{\"_key\":\"0c808dc79201\",\"_type\":\"span\",\"marks\":[],\"text\":\" on the Email Deliverability Services team at Braze. With \"},{\"_key\":\"54e2021657a4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"8 years\"},{\"_key\":\"c5a30652aa03\",\"_type\":\"span\",\"marks\":[],\"text\":\" in the email industry, Hailey brings an approachable style to the technical world of deliverability, helping clients improve open rates and protect their sender reputation.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Hailey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-22588ad51715bf9763f345b9fbb52ed5d35dd414-1450x1699-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wade\",\"role\":\"Email Deliverability Consultant\"},{\"_id\":\"f81348a0-4954-4e73-bb1f-8efdc2b8057e\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-816201\",\"_type\":\"reference\"},\"firstName\":\"Uzair\",\"headshot\":null,\"lastName\":\"Ahmed\",\"role\":\"$37\"},{\"_id\":\"f8fbfa67-cabd-4347-8442-6453f30088ea\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-75043\",\"_type\":\"reference\"},\"firstName\":\"Miguel\",\"headshot\":null,\"lastName\":\"Semprun\",\"role\":\"Global Martech Manager\"},{\"_id\":\"f916eda3-30c8-4951-bf10-9e96bc3df33e\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-148265\",\"_type\":\"reference\"},\"firstName\":\"Aitor\",\"headshot\":null,\"lastName\":\"Abonjo\",\"role\":\"Head of CRM\"},{\"_id\":\"f942400d-04ad-4626-a55e-cf12502dba7e\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4a219bf05227\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a219bf052270\",\"_type\":\"span\",\"marks\":[],\"text\":\"Haley Trost é gerente sênior de marketing de produtos da Braze e nova-iorquina. Ela trabalha criando novos conteúdos para os canvas e, nos fins de semana, faz caminhadas, esqui e palavras-cruzadas do jornal de domingo.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Haley\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d7a6b582558de74489cca3510764978764a6e39a-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Trost\",\"role\":\"Gerente sênior de marketing de produtos, Braze\"},{\"_id\":\"f9500f44-3649-435c-bb97-9ba2c38dcaaa\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Daniele\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-113f75b92b85c006e8bfb84a24df71e7df07f654-2796x2796-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Barracas\",\"role\":\"Senior GTM Enablement Manager\"},{\"_id\":\"f971eef6-8890-4c31-a552-73b9429631b6\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b8ffdb9e9811\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab28d660b4c4\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Avant de fonder OfferFit, Victor était responsable des données au sein du Boston Consulting Group. Expert en décisionnel basé sur l’IA, il possède une solide expérience auprès d’entreprises du Fortune 500, notamment dans la personnalisation des offres. Il est titulaire d'un doctorat en mathématiques de l'université Cornell.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Victor\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-37d3a171888a4bc9977d00f110e2291efea073d3-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kostyuk\",\"role\":\"Responsable de l’ingénierie, de l’IA décisionnelle et de l’apprentissage par renforcement\"},{\"_id\":\"f975af05-77cc-4b63-8f41-e82a4ecfe337\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-28603\",\"_type\":\"reference\"},\"firstName\":\"Jim\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4b929dcdb0e0e6faf7eb692cdadf462d8feef9b5-800x800-png\",\"_type\":\"reference\"},\"crop\":{\"_type\":\"sanity.imageCrop\",\"bottom\":0.08860554231625861,\"left\":0,\"right\":0,\"top\":0},\"hotspot\":{\"_type\":\"sanity.imageHotspot\",\"height\":0.9113944576837414,\"width\":1,\"x\":0.5,\"y\":0.4556972288418707}},\"lastName\":\"Fairweather\",\"role\":\"Head of AI GTM, Google Cloud \"},{\"_id\":\"f99f6d8d-1941-4f43-be29-0b7add72be94\",\"_type\":\"person\",\"bio\":[{\"_key\":\"36c6e8314fc3\",\"_type\":\"block\",\"children\":[{\"_key\":\"36c6e8314fc30\",\"_type\":\"span\",\"marks\":[],\"text\":\"엘리야 스티븐스는 Braze의 제품 마케팅 매니저입니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Elijah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a70a43e6acb397646bb87c3826f2467654a49f3e-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Stevens\",\"role\":\"Braze의 수석 제품 마케팅 관리자\"},{\"_id\":\"f9ffb0e3-bfef-4563-8196-bac069a48ea5\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"a9ac3592-2f18-4c65-a377-4057165caae5\",\"_type\":\"reference\"},\"firstName\":\"Melissa\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-02b5ed99823eab3a6e4aed5d7d9be4f04d7f081d-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\" Neikirk\",\"role\":\"Director of Marketing, Remitly\"},{\"_id\":\"fa5bc297-fceb-4d08-a798-425f74b14f28\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nick\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c7275f1fc52ef411e1fb91458182b28e59192227-3779x3779-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Karvounis\",\"role\":\"Senior Marketing Manager, Intuit TurboTax\"},{\"_id\":\"fa6640e2-2bce-4443-908a-1341857ce25c\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sarah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1ea3ae1bd69da6b994c6e5aaf5fd6e864f163582-1685x1685-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lands Ramrup\",\"role\":\"Senior Manager, Enterprise CRM Strategy \u0026 Personalization, Nestlé Purina PetCare\"},{\"_id\":\"faeb4919-8234-421d-a651-dc175aa1e6e1\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"George\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ce35f4c85a234e539285bb4e179f5eac55559b49-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Khachatryan\",\"role\":\"VP, AI 의사 결정 책임자\"},{\"_id\":\"fc9102b0-146c-4e6f-9a15-5df6c58994ca\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ashley\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f0ac4667b0f2e55cce99e8c0ec2dbb8e54ab5578-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Reeder\",\"role\":\"Senior Product Manager, The Motley Fool\"},{\"_id\":\"fcc9dca4-3751-446e-b466-8257e523727e\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-481202\",\"_type\":\"reference\"},\"firstName\":\"Cameron\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-54491bbc813f4f38371a2400decb50c0492bfdb9-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Davies\",\"role\":\"Chief Data and AI Officer, Yum! Brands\"},{\"_id\":\"fd155f9a-a343-4021-89fb-dd3296b429db\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Andrew\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0585e56ae8c19e2928bc74307873ae901483736c-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\" Luxem\",\"role\":\"Senior Director CRM, Bed Bath \u0026 Beyond\"},{\"_id\":\"fd87c826-b178-42b9-aed9-9968333e17a4\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-277720\",\"_type\":\"reference\"},\"firstName\":\"Seth\",\"headshot\":null,\"lastName\":\"Gourson\",\"role\":\"Marketing Manager\"},{\"_id\":\"fd8fe615-7340-4b56-b909-7cac03ae0859\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d3dbcb2c2e5e\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3dbcb2c2e5e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze 공동창업자 겸 CTO\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-94868526efbce909b304c607a9c8fc01be9fa3d1-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hyman\",\"role\":\"Braze 공동 창업자 겸 CTO\"},{\"_id\":\"fe8d4568-1d21-4862-8941-7f8e757919a3\",\"_type\":\"person\",\"bio\":[{\"_key\":\"6ed25de58ae0\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0762804dcfc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mohamed Mousa is the Chief Marketing Officer at Floward.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"d26385a0-0136-4341-a3a9-934fd89da40b\",\"_type\":\"reference\"},\"firstName\":\"Mohamed\",\"headshot\":null,\"lastName\":\"Mousa\",\"role\":\"Chief Marketing Officer\"},{\"_id\":\"fedc5be9-5d05-4a96-b11d-93caf6eb15bc\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Team\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":\"Braze\"},{\"_id\":\"imported-craft-author-1004678\",\"_type\":\"person\",\"bio\":[{\"_key\":\"de22b3e8fec4\",\"_type\":\"block\",\"children\":[{\"_key\":\"de22b3e8fec40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jeriel Ng is a Senior Software Engineer I at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jeriel\",\"headshot\":null,\"lastName\":\"Ng\",\"role\":null},{\"_id\":\"imported-craft-author-1005262\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f9b6c1ad6d66\",\"_type\":\"block\",\"children\":[{\"_key\":\"f9b6c1ad6d660\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sahiz Kaur is a Senior Product Marketing Manager at Braze who is passionate about unlocking the potential of data for marketers to build relevant experiences.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sahiz\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d30b3b9d4dfd9824746cc697a88d53468d25030a-626x624-png\",\"_type\":\"reference\"}},\"lastName\":\"Kaur\",\"role\":\"Senior Product Marketing Manager, Braze\"},{\"_id\":\"imported-craft-author-1014086\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b463e81a2b6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b463e81a2b6f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lexie Haggerty is a Senior Product Marketing Manager at Braze and JoJo Zieff is a Product Marketing Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Lexie Haggerty and JoJo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"lastName\":\"Zieff\",\"role\":null},{\"_id\":\"imported-craft-author-1022\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f792ddb44e10\",\"_type\":\"block\",\"children\":[{\"_key\":\"f792ddb44e100\",\"_type\":\"span\",\"marks\":[],\"text\":\"Erin advises enterprise clients and prospects on growth strategies, business case development and offers financial services industry expertise through her prior experiences. She started her career at J.P. Morgan Chase \u0026 Co., where she was responsible for identifying and vetting partnership opportunities for firmwide strategic initiatives and supporting the CIO on technology strategy communications to the investor community.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Erin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1a23fe9b1d185d6948a50726392a6048661d8c95-956x954-png\",\"_type\":\"reference\"}},\"lastName\":\"Bankaitis\",\"role\":\"Director of Industry Marketing, Financial Services Lead, Braze\"},{\"_id\":\"imported-craft-author-1026484\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b1cf3a4053d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1cf3a4053d30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pooja Raje is a Email Deliverability Principal I at Braze and Dan Stone is a Team Lead, Email Deliverability at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Pooja Raje and Dan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"lastName\":\"Stone\",\"role\":null},{\"_id\":\"imported-craft-author-1027791\",\"_type\":\"person\",\"bio\":[{\"_key\":\"291a3752d111\",\"_type\":\"block\",\"children\":[{\"_key\":\"291a3752d1110\",\"_type\":\"span\",\"marks\":[],\"text\":\"Maria Villalba Gomez is the Senior Social Impact Specialist based in New York. In her role, Maria supports the team’s Braze Cares and sustainability initiatives to name a few. Outside of work, you can find Maria on the hunt for the best Greek lemon potatoes and Chicken Tikka Masala in the city, attending live music performances, and staying up-to-date with the latest in pop culture.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Maria Villalba\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e38c6f6704088b63c2a87f1847498f26ab832fe2-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Gomez\",\"role\":\"Senior Social Impact Specialist\"},{\"_id\":\"imported-craft-author-1054587\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c962b338a3d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"c962b338a3d40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lydia Vazquez is a Senior Email Deliverability Consultant at Braze, based in Florida. When she’s off the clock, Lydia enjoys coffee, walking, and daydreaming about cooler weather, even in the Sunshine State's constant warmth.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Lydia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-083748b17bc47e4e060e866881a618d870512266-904x906-png\",\"_type\":\"reference\"}},\"lastName\":\"Vazquez\",\"role\":\"Senior Email Deliverability Consultant at Braze\"},{\"_id\":\"imported-craft-author-105585\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jennyfer\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0f02f16814ad4ce55006b83632099697dce7171f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Phan\",\"role\":\"Manager, People Operations\"},{\"_id\":\"imported-craft-author-1068336\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dfe683a2131a\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfe683a2131a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Aparna Prasad is a Senior Product Marketing Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Aparna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3cb0a59d337252128d1c81f6823131f95e281bc2-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Prasad\",\"role\":\"Senior Product Marketing Manager at Braze\"},{\"_id\":\"imported-craft-author-1069280\",\"_type\":\"person\",\"bio\":[{\"_key\":\"18db3cfc8fc8\",\"_type\":\"block\",\"children\":[{\"_key\":\"18db3cfc8fc80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Alex Rees is a Director, Technology Partnerships at Braze and Ian Abels is a Senior Product Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Alex Rees and Ian\",\"headshot\":null,\"lastName\":\"Abels\",\"role\":null},{\"_id\":\"imported-craft-author-1088439-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"30e0b49675b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"30e0b49675b10\",\"_type\":\"span\",\"marks\":[],\"text\":\"創業1年目の2015年にマルケトに入社、Marketo Engage製品責任者として日本市場向けに最適化された機能の提案や実装、パートナーソリューションとの連携支援を主に務めた。マーケティングテクノロジーと製品管理の経験を活かし、2020年12月よりBraze株式会社 日本市場プロダクトマネージャーに着任。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"新田\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9b53a42427285cb4f5bc65f6e6c26c2eb5e8061e-1200x1200-png\",\"_type\":\"reference\"}},\"lastName\":\"達也\",\"role\":\"日本市場製品責任者\"},{\"_id\":\"imported-craft-author-1088665-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0f5cda41d679\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f5cda41d6790\",\"_type\":\"span\",\"marks\":[],\"text\":\"新卒にて日本IBM入社。ITアーキテクトやPMとして、金融系の大規模システムの開発や、多業種にわたり、ビッグデータ基盤の移行、ETLシステム構築、マスターデータ管理システム構築を経験。その後AppsFlyerにて、CSMおよびソリューションアーキテクトとして、モバイルアプリのユーザ獲得施策支援や導入・移行のための技術支援を担当。現在Brazeでは、ソリューションアーキテクトとして、Brazeを初めて導入するお客様の技術支援をしております。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f1dc5fdc9964\",\"_type\":\"block\",\"children\":[{\"_key\":\"f1dc5fdc99640\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Taguchi\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e75f2cf544edcf81dfcde30d8712a0b71c565e89-2731x2730-png\",\"_type\":\"reference\"}},\"lastName\":\"Makoto\",\"role\":\"ソリューションアーキテクト\"},{\"_id\":\"imported-craft-author-1091459-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dc7924f7b859\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc7924f7b8590\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"サービスデリバリー部 部長\"},{\"_key\":\"dc7924f7b8591\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n新卒で日本総研に入社し、三井住友銀行の決済システムの運用と保守を担当。その後デジタルマーケティングの業界に転身し、アパレル企業、製品ベンダー、コンサルタントと様々な立場で長年デジタルマーケティングに携わる。2021年2月にBrazeに入社し、Brazeをご契約いただいたユーザ企業様の初期導入支援を担当。\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Ota\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-12400f0dec023a7af17e04ed06400b3f86bb9642-2878x2878-png\",\"_type\":\"reference\"}},\"lastName\":\"Junko\",\"role\":\"サービスデリバリー部 部長\"},{\"_id\":\"imported-craft-author-112478\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Joao\",\"headshot\":null,\"lastName\":\"Gonzaga\",\"role\":\"Senior Director, Industry Consulting, Braze\"},{\"_id\":\"imported-craft-author-1169\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Team\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":\"Braze\"},{\"_id\":\"imported-craft-author-118377\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Maya\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f3565114d5588bd36878c78734726f06e2640fee-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hernandez\",\"role\":\"Senior Software Engineer at Braze\"},{\"_id\":\"imported-craft-author-121624\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Gurbir\",\"headshot\":null,\"lastName\":\"Singh\",\"role\":\"Senior Director, Product Management, Braze\"},{\"_id\":\"imported-craft-author-129845\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Tiffany\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-60aeb805632d055823afcccc4245e489f4815d44-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lin\",\"role\":\"Associate Product Manager, Braze\"},{\"_id\":\"imported-craft-author-130417\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Dave\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9c6cb697d642717ba15f3687f9485a3f180a6adc-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hensley\",\"role\":\"Senior Software Engineer at Braze\"},{\"_id\":\"imported-craft-author-131768\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kirsten\",\"headshot\":null,\"lastName\":\"Damitz\",\"role\":\"Principal Customer Success Manager, Enterprise\"},{\"_id\":\"imported-craft-author-134020\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Will Crocker\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b393dddbd03b4bd3e34a76257fe891185f0709d1-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hay\",\"role\":\"\"},{\"_id\":\"imported-craft-author-136101\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c300351b4dea\",\"_type\":\"block\",\"children\":[{\"_key\":\"c300351b4dea0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Alex works on the Braze Messaging \u0026 Automation team to make the Canvas front end experience buttery smooth. He's also vegan, and he wasn't going to tell you but it came up organically!\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Alex\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b1a26a417cb338dfa197bcd592fb677dc54795e9-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Guerra\",\"role\":\"Senior Software Engineer, Braze\"},{\"_id\":\"imported-craft-author-140947\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lindsey Silverman and Marissa\",\"headshot\":null,\"lastName\":\"Lim\",\"role\":\"Lindsey Silverman, Enterprise Customer Success, Braze \u0026 Marissa Lim, Customer Success Manager, APAC, Braze\"},{\"_id\":\"imported-craft-author-141520\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Yasmin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3decd08b5cf6ed3d5e580a3172cf83c084712819-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Dick\",\"role\":\"Senior Customer Success Manager, EMEA, Braze\"},{\"_id\":\"imported-craft-author-141629\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Brandon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4eb5a53d9d163149034df91acca81c3fe114b179-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Hughes\",\"role\":\"Product Marketing Manager, Data Sharing \u0026 Integrations, Braze\"},{\"_id\":\"imported-craft-author-144383\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"John\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-71762fe27de58ddb063755fa3bb45fcdaa62aa80-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Dinh\",\"role\":\"Lead Product Manager, Braze\"},{\"_id\":\"imported-craft-author-144397\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Matt D’Abreu and Maciej\",\"headshot\":null,\"lastName\":\"Olko\",\"role\":\"Matt D’Abreu, Solutions Architect, Braze and Maciej Olko, Associate Growth Engineer, Braze\"},{\"_id\":\"imported-craft-author-145078\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Maddie Bertschmann and Maggie\",\"headshot\":null,\"lastName\":\"Brennan\",\"role\":\"Maddie Bertschmann, Senior Customer Marketing Manager, Global SMB, Braze and Maggie Brennan, Community Manager, Braze\"},{\"_id\":\"imported-craft-author-147519\",\"_type\":\"person\",\"bio\":[{\"_key\":\"bb9859e0eb10\",\"_type\":\"block\",\"children\":[{\"_key\":\"bb9859e0eb100\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brazeのプロダクトマーケティングマネージャー。平日はCanvasで新しいコンテンツを作り、週末はハイキングやスキーを楽しむニューヨーカー。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"ヘイリー\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d7a6b582558de74489cca3510764978764a6e39a-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"トロスト\",\"role\":\"\"},{\"_id\":\"imported-craft-author-147519-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"773f487e734a\",\"_type\":\"block\",\"children\":[{\"_key\":\"773f487e734a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brazeのプロダクトマーケティングマネージャー。平日はCanvasで新しいコンテンツを作り、週末はハイキングやスキーを楽しむニューヨーカー。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"ヘイリー\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d7a6b582558de74489cca3510764978764a6e39a-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"トロスト\",\"role\":null},{\"_id\":\"imported-craft-author-147522\",\"_type\":\"person\",\"bio\":[{\"_key\":\"628eb69ae63d\",\"_type\":\"block\",\"children\":[{\"_key\":\"628eb69ae63d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"メリーランド州を拠点に活動するコンテンツライター。ライティングをするか、本屋に入り浸るか、という生活を送っている。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"ジョーイ\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8fdd61a1a1e34533604dcc576bb9684973c2d57c-141x141-png\",\"_type\":\"reference\"}},\"lastName\":\"ホロウェイ\",\"role\":\"\"},{\"_id\":\"imported-craft-author-147522-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f5bb25b1375e\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5bb25b1375e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"メリーランド州を拠点に活動するコンテンツライター。ライティングをするか、本屋に入り浸るか、という生活を送っている。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"ジョーイ\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8fdd61a1a1e34533604dcc576bb9684973c2d57c-141x141-png\",\"_type\":\"reference\"}},\"lastName\":\"ホロウェイ\",\"role\":null},{\"_id\":\"imported-craft-author-147524\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"ティファニー\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-60aeb805632d055823afcccc4245e489f4815d44-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"リン\",\"role\":\"\"},{\"_id\":\"imported-craft-author-147524-ja\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"ティファニー\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-60aeb805632d055823afcccc4245e489f4815d44-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"リン\",\"role\":null},{\"_id\":\"imported-craft-author-147596\",\"_type\":\"person\",\"bio\":[{\"_key\":\"72e1ddfad651\",\"_type\":\"block\",\"children\":[{\"_key\":\"72e1ddfad6510\",\"_type\":\"span\",\"marks\":[],\"text\":\"ニューヨーク州クィーンズ出身のライター、エディター、ミュージシャン、サーファー、元オタク。テクノロジーと人間性の融合に興味がある。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"アダム\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-62860bca49b13042bbdfdbc55b46685903908231-141x141-png\",\"_type\":\"reference\"}},\"lastName\":\"スウィダースキー\",\"role\":\"\"},{\"_id\":\"imported-craft-author-147596-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"72a39272eabf\",\"_type\":\"block\",\"children\":[{\"_key\":\"72a39272eabf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"ニューヨーク州クィーンズ出身のライター、エディター、ミュージシャン、サーファー、元オタク。テクノロジーと人間性の融合に興味がある。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"アダム\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-62860bca49b13042bbdfdbc55b46685903908231-141x141-png\",\"_type\":\"reference\"}},\"lastName\":\"スウィダースキー\",\"role\":null},{\"_id\":\"imported-craft-author-147599\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c6c0a7b5b436\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6c0a7b5b4360\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze 業界別ソリューションチーム シニアビジネスコンサルタント。趣味はニューヨークの川沿いのランニングやアーユルヴェーダ医学の研究。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"エミリー\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cfedd09544b646e2441e731f108d3ca131154276-141x141-png\",\"_type\":\"reference\"}},\"lastName\":\"モシェット\",\"role\":\"\"},{\"_id\":\"imported-craft-author-147599-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0aab0a3fe639\",\"_type\":\"block\",\"children\":[{\"_key\":\"0aab0a3fe6390\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze 業界別ソリューションチーム シニアビジネスコンサルタント。趣味はニューヨークの川沿いのランニングやアーユルヴェーダ医学の研究。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"エミリー\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cfedd09544b646e2441e731f108d3ca131154276-141x141-png\",\"_type\":\"reference\"}},\"lastName\":\"モシェット\",\"role\":null},{\"_id\":\"imported-craft-author-147601\",\"_type\":\"person\",\"bio\":[{\"_key\":\"24ca744fc9de\",\"_type\":\"block\",\"children\":[{\"_key\":\"24ca744fc9de0\",\"_type\":\"span\",\"marks\":[],\"text\":\"ライター兼デジタルストラテジスト。複数のブランドのEメール、ソーシャルメディア、コンテンツマーケティングを担当。6つのモバイルアプリやSNSの立ち上げに携わる。Netflix/Hulu/Amazon Primeのお勧め情報や旅行情報なども発信している。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9747875c949c1a2e45958b54cc642051e457f5cf-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"メアリー・カール\",\"role\":\"ライター\"},{\"_id\":\"imported-craft-author-147601-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c899988fff1e\",\"_type\":\"block\",\"children\":[{\"_key\":\"c899988fff1e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"ライター兼デジタルストラテジスト。複数のブランドのEメール、ソーシャルメディア、コンテンツマーケティングを担当。6つのモバイルアプリやSNSの立ち上げに携わる。Netflix/Hulu/Amazon Primeのお勧め情報や旅行情報なども発信している。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"メアリー\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9747875c949c1a2e45958b54cc642051e457f5cf-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"カール\",\"role\":\"ライター\"},{\"_id\":\"imported-craft-author-147603\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f078bd3d56f4\",\"_type\":\"block\",\"children\":[{\"_key\":\"f078bd3d56f40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brazeの配信エキスパートチームの一員。靴、イヤリング、枕の収集が趣味で、座右の銘は\\\"too much is never enough....except when it comes to send email \\\"。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e8c7a1ff362c0ad66899a4be0cc890af8b33fae1-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"アリソン・グーティー\",\"role\":\"\"},{\"_id\":\"imported-craft-author-147603-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"aa6a54885a72\",\"_type\":\"block\",\"children\":[{\"_key\":\"aa6a54885a720\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brazeの配信エキスパートチームの一員。靴、イヤリング、枕の収集が趣味で、座右の銘は\\\"too much is never enough....except when it comes to send email \\\"。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"アリソン\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e8c7a1ff362c0ad66899a4be0cc890af8b33fae1-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"グーティー\",\"role\":null},{\"_id\":\"imported-craft-author-147605\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c2437c3087d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"c2437c3087d30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brazeのシニアライター。ケーススタディやリテンション戦略などの執筆がメイン。趣味は食べ歩き。\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e81ef54f7167d02c2934e5f15e365973f4f3cf2f-702x702-png\",\"_type\":\"reference\"}},\"lastName\":\"マディソン・ガードナー\",\"role\":\"\"},{\"_id\":\"imported-craft-author-147605-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dbbb46b8e317\",\"_type\":\"block\",\"children\":[{\"_key\":\"dbbb46b8e3170\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brazeのシニアライター。ケーススタディやリテンション戦略などの執筆がメイン。趣味は食べ歩き。\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"マディソン\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e81ef54f7167d02c2934e5f15e365973f4f3cf2f-702x702-png\",\"_type\":\"reference\"}},\"lastName\":\"ガードナー\",\"role\":null},{\"_id\":\"imported-craft-author-147877\",\"_type\":\"person\",\"bio\":[{\"_key\":\"475972c418f0\",\"_type\":\"block\",\"children\":[{\"_key\":\"475972c418f00\",\"_type\":\"span\",\"marks\":[],\"text\":\"David is a product manager based out of NYC, and works to make our Braze SDKs easy to integrate across our growing number of platforms and channels. Outside of work, you can find David answering support emails for his startup, www.nerdydata.com.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"David\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-750086890527e9921cff16221e55ca16e22b9703-1307x1218-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bielik\",\"role\":\"\"},{\"_id\":\"imported-craft-author-149871-ja\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Team\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":null},{\"_id\":\"imported-craft-author-15000\",\"_type\":\"person\",\"bio\":[{\"_key\":\"5bfa11bbd7bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"5bfa11bbd7bd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ashley is a Director of Customer Success in EMEA at Braze. With over 12 years experience at a mix of tech startups and SAAS giants, he’s passionate about driving great outcomes for his customers and team, as well as cooking perfect roast potatoes.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Ashley\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2524e6e615594b44fcb88b9ef697fe72bba02bd5-492x498-png\",\"_type\":\"reference\"}},\"lastName\":\"Wilkinson\",\"role\":\"Director, Custom Success - London, Braze\"},{\"_id\":\"imported-craft-author-158685-ja\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sunny\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4f335707deae4073dd59b54c4aa73b5a27900e66-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Manivannan\",\"role\":null},{\"_id\":\"imported-craft-author-158720-ja\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Mary\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9747875c949c1a2e45958b54cc642051e457f5cf-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kearl\",\"role\":null},{\"_id\":\"imported-craft-author-163211\",\"_type\":\"person\",\"bio\":[{\"_key\":\"35a624d3ea94\",\"_type\":\"block\",\"children\":[{\"_key\":\"35a624d3ea940\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze Japanのグロースエンジニア。Brazeをより身近で親しみやすい製品にし、より多くの人に活用してもらうことをミッションに日々活動中。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Atsushi\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a115723263b24f517c14f25ab52505763231b750-720x672-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Yoshinaga\",\"role\":\"Growth Engineer\"},{\"_id\":\"imported-craft-author-163211-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ba42b338ee88\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba42b338ee880\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze Japanのグロースエンジニア。Brazeをより身近で親しみやすい製品にし、より多くの人に活用してもらうことをミッションに日々活動中。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Atsushi\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a115723263b24f517c14f25ab52505763231b750-720x672-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Yoshinaga\",\"role\":\"Growth Engineer\"},{\"_id\":\"imported-craft-author-172083\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ed920043f418\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed920043f4180\",\"_type\":\"span\",\"marks\":[],\"text\":\"Emily is an Associate Product Manager living in San Francisco. In her free time, you can find her practicing her ollies at a skatepark or foraging for sea urchins at Half Moon Bay\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6d8f7c65b5d144b871689a52290f8be4e0a59c55-2285x2019-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Fong\",\"role\":\"Associate Product Manager, Braze\"},{\"_id\":\"imported-craft-author-189007\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cad7d2b33b9c3d955887817abc64e6415d0c2513-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Rogers\",\"role\":\"Principal Customer Success Manager, Braze\"},{\"_id\":\"imported-craft-author-191221\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b60b811d85a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"b60b811d85a20\",\"_type\":\"span\",\"marks\":[],\"text\":\"ビル・マグナソンは、Braze社の共同設立者兼CEOです。ビルのテクノロジーへの情熱は、子供の頃から始まりました。休み時間には、外でフリスビーをする代わりに、家の中でコンピューターを使って遊んでいました。以前は、BrazeのCTO(最高技術責任者)として、同社の製品部門とエンジニアリング部門を統括していました。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ab8012a059afc65b18318f58302600e665664bad-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"ビル・マグヌソン\",\"role\":\"Braze社の共同設立者兼CEO\"},{\"_id\":\"imported-craft-author-191221-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e390f2fa1b93\",\"_type\":\"block\",\"children\":[{\"_key\":\"e390f2fa1b930\",\"_type\":\"span\",\"marks\":[],\"text\":\"ビル・マグナソンは、Braze社の共同設立者兼CEOです。ビルのテクノロジーへの情熱は、子供の頃から始まりました。休み時間には、外でフリスビーをする代わりに、家の中でコンピューターを使って遊んでいました。以前は、BrazeのCTO(最高技術責任者)として、同社の製品部門とエンジニアリング部門を統括していました。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"ビル\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ab8012a059afc65b18318f58302600e665664bad-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"マグヌソン\",\"role\":\"Braze社の共同設立者兼CEO\"},{\"_id\":\"imported-craft-author-192446\",\"_type\":\"person\",\"bio\":[{\"_key\":\"10ee48c9253b\",\"_type\":\"block\",\"children\":[{\"_key\":\"10ee48c9253b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"菊地 真之は、Braze株式会社の代表を務めています。マーケティングの魅力と奥深さに魅了されたMax。そんな彼が興味をもっている次のビジネスは、宇宙関係のビジネスです。いつかは、果てしない可能性をもっている宇宙を使った事業を展開したい、と日々思案中です。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"菊地 Max\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e45006955a852b9fed69d9927bb62ed35ff331a1-292x352-jpg\",\"_type\":\"reference\"}},\"lastName\":\"真之\",\"role\":\"Braze株式会社 代表取締役社長\"},{\"_id\":\"imported-craft-author-192446-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c8b62a8c9019\",\"_type\":\"block\",\"children\":[{\"_key\":\"c8b62a8c90190\",\"_type\":\"span\",\"marks\":[],\"text\":\"菊地 真之は、Braze株式会社の代表を務めています。マーケティングの魅力と奥深さに魅了されたMax。そんな彼が興味をもっている次のビジネスは、宇宙関係のビジネスです。いつかは、果てしない可能性をもっている宇宙を使った事業を展開したい、と日々思案中です。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"菊地 Max\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e45006955a852b9fed69d9927bb62ed35ff331a1-292x352-jpg\",\"_type\":\"reference\"}},\"lastName\":\"真之\",\"role\":\"Braze株式会社 代表取締役社長\"},{\"_id\":\"imported-craft-author-196912\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ian\",\"headshot\":null,\"lastName\":\"Abels\",\"role\":\"Associate Product Manager, Braze\"},{\"_id\":\"imported-craft-author-197785\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Max\",\"headshot\":null,\"lastName\":\"Gurewitz\",\"role\":\"Senior Software Engineer, Braze\"},{\"_id\":\"imported-craft-author-198793\",\"_type\":\"person\",\"bio\":[{\"_key\":\"af462efe765d\",\"_type\":\"block\",\"children\":[{\"_key\":\"af462efe765d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Masayuki Kikuchi is the President and CEO of Braze KK. Max is fascinated by the charm and depth of marketing, and his next business interest is in the space industry. He is always thinking about how to develop a business using the endless possibilities of space.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Max Masayuki \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e45006955a852b9fed69d9927bb62ed35ff331a1-292x352-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kikuchi\",\"role\":\"President and CEO of Braze KK\"},{\"_id\":\"imported-craft-author-199680\",\"_type\":\"person\",\"bio\":[{\"_key\":\"778f1ebe6f26\",\"_type\":\"block\",\"children\":[{\"_key\":\"778f1ebe6f260\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brazeのマーケター&ストラテジスト。外資系プラットフォーマー&日系スタートアップで、事業創造&マーケ中心に従事後、Brazeへ。顧客&マーケ起点で夢想するのが大好き。会社や社会、そしてニッポンを変えたい人を、最新テクノロジーで応援したい!と思っています。\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b653a43f2f296f7fca7b4d6423e9915a74af802d-2734x2777-jpg\",\"_type\":\"reference\"}},\"lastName\":\"柿野 拓\",\"role\":\"\"},{\"_id\":\"imported-craft-author-199680-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d4961543566a\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4961543566a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brazeのマーケター&ストラテジスト。外資系プラットフォーマー&日系スタートアップで、事業創造&マーケ中心に従事後、Brazeへ。顧客&マーケ起点で夢想するのが大好き。会社や社会、そしてニッポンを変えたい人を、最新テクノロジーで応援したい!と思っています。\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a021a36f24b1ee0993304e9feaba2e471097ec13-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"柿野 拓\",\"role\":null},{\"_id\":\"imported-craft-author-199681\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c93a45a7c75b\",\"_type\":\"block\",\"children\":[{\"_key\":\"c93a45a7c75b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze株式会社マーケティング本部長。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"959a125dfc7a\",\"_type\":\"block\",\"children\":[{\"_key\":\"959a125dfc7a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"学びをモットーに、日々チャレンジ。日本一周、世界遺産巡り、MICEビジネス、観光に興味を持っています。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9a5e186cbf56fbfcf55c829d51829ed8509f73af-2200x2135-jpg\",\"_type\":\"reference\"}},\"lastName\":\"田中 裕一\",\"role\":\"マーケティング本部長\"},{\"_id\":\"imported-craft-author-199681-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f5343913bbe2\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5343913bbe20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze株式会社マーケティング本部長。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8c7c6512f8d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c7c6512f8d60\",\"_type\":\"span\",\"marks\":[],\"text\":\"学びをモットーに、日々チャレンジ。日本一周、世界遺産巡り、MICEビジネス、観光に興味を持っています。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9a5e186cbf56fbfcf55c829d51829ed8509f73af-2200x2135-jpg\",\"_type\":\"reference\"}},\"lastName\":\"田中 裕一\",\"role\":\"マーケティング本部長\"},{\"_id\":\"imported-craft-author-205427\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7011e064f725\",\"_type\":\"block\",\"children\":[{\"_key\":\"7011e064f7250\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jamie Doheny is the VP, Technology Services \u0026 Chief of Staff, Engineering, Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jamie\",\"headshot\":null,\"lastName\":\"Doheny\",\"role\":\"VP, Technology Services \u0026 Chief of Staff, Engineering, Braze\"},{\"_id\":\"imported-craft-author-207684\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"ジェイミー\",\"headshot\":null,\"lastName\":\"ドヒニー\",\"role\":\"Senior Director, Engineering Operations \u0026 Chief of Staff, Engineering, Braze\"},{\"_id\":\"imported-craft-author-207684-ja\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"ジェイミー\",\"headshot\":null,\"lastName\":\"ドヒニー\",\"role\":\"Senior Director, Engineering Operations \u0026 Chief of Staff, Engineering, Braze\"},{\"_id\":\"imported-craft-author-226297\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"DY\",\"headshot\":null,\"lastName\":\"Lee\",\"role\":\"\"},{\"_id\":\"imported-craft-author-233443\",\"_type\":\"person\",\"bio\":[{\"_key\":\"048ed6372a72\",\"_type\":\"block\",\"children\":[{\"_key\":\"048ed6372a720\",\"_type\":\"span\",\"marks\":[],\"text\":\"アダム・スウィデルスキは、ニューヨーク州クィーンズ出身のライター、エディター、ミュージシャン、サーファー、そして元プロのオタクです。テクノロジーと人間性の融合に興味があります。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-62860bca49b13042bbdfdbc55b46685903908231-141x141-png\",\"_type\":\"reference\"}},\"lastName\":\"アダム・スウィデルスキ\",\"role\":\"\"},{\"_id\":\"imported-craft-author-233443-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"303ec1e58084\",\"_type\":\"block\",\"children\":[{\"_key\":\"303ec1e580840\",\"_type\":\"span\",\"marks\":[],\"text\":\"アダム・スウィデルスキは、ニューヨーク州クィーンズ出身のライター、エディター、ミュージシャン、サーファー、そして元プロのオタクです。テクノロジーと人間性の融合に興味があります。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"アダム\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-62860bca49b13042bbdfdbc55b46685903908231-141x141-png\",\"_type\":\"reference\"}},\"lastName\":\"スウィデルスキ\",\"role\":null},{\"_id\":\"imported-craft-author-238149\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a41cfe1b6f05\",\"_type\":\"block\",\"children\":[{\"_key\":\"a41cfe1b6f050\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nazgul Kemelbekは、Brazeのシニア・プロダクト・マーケティング・マネージャーです。仕事以外の時間は、10代の息子の育児と、いくつかの「執筆」プロジェクトで十分な成果を上げられないという不安を克服することに費やしています。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Nazgul\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a868bd911a398ea9b4eb14b8fca0e3be8d7cf086-333x334-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kemelbek\",\"role\":\"\"},{\"_id\":\"imported-craft-author-238149-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"1da1c0f4946d\",\"_type\":\"block\",\"children\":[{\"_key\":\"1da1c0f4946d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nazgul Kemelbekは、Brazeのシニア・プロダクト・マーケティング・マネージャーです。仕事以外の時間は、10代の息子の育児と、いくつかの「執筆」プロジェクトで十分な成果を上げられないという不安を克服することに費やしています。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Nazgul\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a868bd911a398ea9b4eb14b8fca0e3be8d7cf086-333x334-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kemelbek\",\"role\":null},{\"_id\":\"imported-craft-author-238220\",\"_type\":\"person\",\"bio\":[{\"_key\":\"cb4cf881e9ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb4cf881e9ba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Florence is the co-founder and on the leadership at Elle. When Florence isn’t getting businesses excited about working with Braze, she’s exploring the world, trying new restaurants, diving, doing crossfit, or going on long walks.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Florence\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cb4fc087668f6f03a1f90e0a6229698f8de10b25-938x938-png\",\"_type\":\"reference\"}},\"lastName\":\"Faber\",\"role\":\"Cofounder and Leadership at Elle@Braze and Account Executive, EMEA, Braze\"},{\"_id\":\"imported-craft-author-243004\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c0ec5e7bf879\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0ec5e7bf8790\",\"_type\":\"span\",\"marks\":[],\"text\":\"Magith Noohukhanは、Brazeのエバンジェリストとして、カスタマーエンゲージメントに関するBrazeのグローバルなビジョンと、ブランドがお客様とより意味のある人間的な会話をするためにBrazeがどのように力を発揮できるかについて語ります。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Magith\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4f3baeab098b297678780c068dd9e87804a68715-326x326-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Noohukhan\",\"role\":\"\"},{\"_id\":\"imported-craft-author-257399\",\"_type\":\"person\",\"bio\":[{\"_key\":\"cea8a1688861\",\"_type\":\"block\",\"children\":[{\"_key\":\"cea8a16888610\",\"_type\":\"span\",\"marks\":[],\"text\":\"Elaine designs user experiences for the Partnerships and Internal Tools teams at Braze. Outside of work, you can find her biking around Brooklyn and getting a normal amount of excited about compost.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Elaine\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cee9f9022b6d25c5780d114cdd2238a5072fb3be-1212x1340-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lo\",\"role\":\"Product Designer, Braze\"},{\"_id\":\"imported-craft-author-258324\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Emily Moschet, Brandon Liu, and Neha\",\"headshot\":null,\"lastName\":\"Aletty\",\"role\":\"\"},{\"_id\":\"imported-craft-author-260311\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jeff Stutz, Jay Hahn, and Tony\",\"headshot\":null,\"lastName\":\"Simonutti\",\"role\":\"\"},{\"_id\":\"imported-craft-author-261204\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9950124a3398\",\"_type\":\"block\",\"children\":[{\"_key\":\"9950124a33980\",\"_type\":\"span\",\"marks\":[\"strong\",\"strong\"],\"text\":\"Kimberley Godfrey is a UX Designer.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Kimberley\",\"headshot\":null,\"lastName\":\"Godfrey\",\"role\":\"UX Designer\"},{\"_id\":\"imported-craft-author-268546\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0c605ed10cef\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c605ed10cef0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Uzma Rafiq is a Field Marketing Manager, North at Braze and one of the Cofounders of Muslims@Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Uzma\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0a2999e7377f829678d090510b9838ca19d6b625-1230x1230-png\",\"_type\":\"reference\"}},\"lastName\":\"Rafiq\",\"role\":\"\"},{\"_id\":\"imported-craft-author-270322\",\"_type\":\"person\",\"bio\":[{\"_key\":\"34ae74e27a63\",\"_type\":\"block\",\"children\":[{\"_key\":\"34ae74e27a630\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jucelle Lim is a Staff Product Designer at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Jucelle\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-047656934451e31f023f7a8e5284062e2fd744c5-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Lim\",\"role\":\"Staff Product Designer\"},{\"_id\":\"imported-craft-author-270559\",\"_type\":\"person\",\"bio\":[{\"_key\":\"414f31e47c17\",\"_type\":\"block\",\"children\":[{\"_key\":\"414f31e47c170\",\"_type\":\"span\",\"marks\":[],\"text\":\"ニューヨーク在住のライター兼エディター。Brazeでモバイルマーケティングやカスタマーリテンション、新しいテクノロジーの記事を書いていない時は、第二次大戦に関するWikipediaの記事を読み漁っている。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7169cec744775a452979e476154dc3ee2dcf9fc1-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"トッド・グレナン\",\"role\":\"\"},{\"_id\":\"imported-craft-author-270559-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d08c30b811ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"d08c30b811ae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"ニューヨーク在住のライター兼エディター。Brazeでモバイルマーケティングやカスタマーリテンション、新しいテクノロジーの記事を書いていない時は、第二次大戦に関するWikipediaの記事を読み漁っている。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"トッド\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7169cec744775a452979e476154dc3ee2dcf9fc1-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"グレナン\",\"role\":null},{\"_id\":\"imported-craft-author-279685\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a851ed52c855\",\"_type\":\"block\",\"children\":[{\"_key\":\"a851ed52c8550\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tommy DeVoss is a Senior Security Engineer II at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Tommy\",\"headshot\":null,\"lastName\":\"DeVoss\",\"role\":\"Senior Security Engineer II, Braze\"},{\"_id\":\"imported-craft-author-282409\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d09a897315d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"d09a897315d40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Michael Ludden is Director of Developer Marketing at Braze, based out of Austin. When he’s not building for developers in his day job, he’s hanging out with his newborn son Liam, his fur buddy Charlie the Golden Retriever, and his lovely wife Tanya. And when he’s not doing those things, he’s probably sleeping.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Michael\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2f9945ceac78b1795dc489e093682943d179e72e-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Ludden\",\"role\":\"Developer Marketing Director, Braze\"},{\"_id\":\"imported-craft-author-295266\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d1362f705b1a\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1362f705b1a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Josh Collins is a Senior Technical Account Manager who works closely with Braze customers to help them achieve their business objectives through technical solutioning. When not in the office, you can find him catching a movie or at the dog park with his pup, Nala!\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Josh\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bfcf6480bde2c0fbbc9bee26c48aaf8195380fe1-382x470-png\",\"_type\":\"reference\"}},\"lastName\":\"Collins\",\"role\":\"Senior Technical Account Manager, Braze\"},{\"_id\":\"imported-craft-author-296595\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a510e16591ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"a510e16591ac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sylvia Wampler is an Associate Product Marketing Manager at Braze, based out of Chicago. Outside of work, you can find her going on long runs on the lakefront trail, playing intramural leagues with friends, and drinking overpriced lattes.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sylvia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cff76dd8a084d85bcf8c268113e6732c204d15f4-718x712-png\",\"_type\":\"reference\"}},\"lastName\":\"Wampler\",\"role\":\"Associate Product Marketing Manager, Braze\"},{\"_id\":\"imported-craft-author-29660\",\"_type\":\"person\",\"bio\":[{\"_key\":\"fdb3ab3af855\",\"_type\":\"block\",\"children\":[{\"_key\":\"fdb3ab3af8550\",\"_type\":\"span\",\"marks\":[],\"text\":\"Emily is a Senior Business Consultant on the Industry Solutions team at Braze, a team dedicated to helping our most strategic customers build growth solutions to capture market opportunities and overcome business challenges. While not deep in industry research, you can find Emily running alongside NYC’s rivers and studying the field of Ayurvedic Medicine.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-053047e74304518aac52a744a46a67d6af12fbd1-980x978-png\",\"_type\":\"reference\"}},\"lastName\":\"Moschet\",\"role\":\"Senior Strategic Business Consultant, Industry Solutions, Braze\"},{\"_id\":\"imported-craft-author-300787\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ccca2d608af0\",\"_type\":\"block\",\"children\":[{\"_key\":\"ccca2d608af00\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Ashley Baird is a Senior Web Developer of the Web Development team at Braze in New York. She can be found tempting the fate of the die in Dungeons and Dragons or trying to make friends with any animal that comes her way.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Ashley\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-03da4becb7a00079a1bbc05fdc99406b61c129e8-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Baird\",\"role\":\"Senior Web Developer\"},{\"_id\":\"imported-craft-author-301501\",\"_type\":\"person\",\"bio\":[{\"_key\":\"93e9347285a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"93e9347285a40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Bryan Logan is a Senior Software Engineer at Braze. He works remotely from Plano, TX, sharing his home office with his dog and way too many Rubik's cubes. In addition to spending time with his wife and four kids, he enjoys automating his home so he can live like the Jetson's.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Bryan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6625c2ac98907c5ffda2fb079ec2f91b978ec8a1-1983x1983-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Logan\",\"role\":\"Senior Software Engineer, Braze\"},{\"_id\":\"imported-craft-author-315135\",\"_type\":\"person\",\"bio\":[{\"_key\":\"540de757c068\",\"_type\":\"block\",\"children\":[{\"_key\":\"540de757c0680\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lindsey Silverman is a Senior Creative Strategist at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Lindsey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-219c3b318200538bdadf55424154fb680417c212-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Silverman\",\"role\":\"Senior Creative Strategist\"},{\"_id\":\"imported-craft-author-315291\",\"_type\":\"person\",\"bio\":[{\"_key\":\"85dfdba7b9f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"85dfdba7b9f50\",\"_type\":\"span\",\"marks\":[],\"text\":\"John Parsons is a Senior Software Engineer at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"John\",\"headshot\":null,\"lastName\":\"Parsons\",\"role\":\"Senior Software Engineer\"},{\"_id\":\"imported-craft-author-316141\",\"_type\":\"person\",\"bio\":[{\"_key\":\"571b8fd02c80\",\"_type\":\"block\",\"children\":[{\"_key\":\"571b8fd02c800\",\"_type\":\"span\",\"marks\":[],\"text\":\"Hal Anil is a Senior Software Engineer, Frontend Infrastructure and Experience Team, at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Hal\",\"headshot\":null,\"lastName\":\"Anil\",\"role\":\"Senior Software Engineer, Frontend Infrastructure and Experience Team, Braze\"},{\"_id\":\"imported-craft-author-322967\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c139dc880f53\",\"_type\":\"block\",\"children\":[{\"_key\":\"c139dc880f530\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rod McLeod is the VP of Social Impact at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Rod\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-44c979272a50de20b6b6dff1e0b204118a3317bb-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"McLeod\",\"role\":\"VP of Social Impact\"},{\"_id\":\"imported-craft-author-326275\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Shozo\",\"headshot\":null,\"lastName\":\"Kitagawa\",\"role\":\"Alliance Manager\"},{\"_id\":\"imported-craft-author-326275-ja\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Shozo\",\"headshot\":null,\"lastName\":\"Kitagawa\",\"role\":\"Alliance Manager\"},{\"_id\":\"imported-craft-author-336141\",\"_type\":\"person\",\"bio\":[{\"_key\":\"63ec953b015a\",\"_type\":\"block\",\"children\":[{\"_key\":\"63ec953b015a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Amy Ellis is a Customer Success Intern at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Amy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-090f1f41a2309692e1accdb3f24f032e43d206ad-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Ellis\",\"role\":\"\"},{\"_id\":\"imported-craft-author-336455\",\"_type\":\"person\",\"bio\":[{\"_key\":\"08a5e650092a\",\"_type\":\"block\",\"children\":[{\"_key\":\"08a5e650092a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Derek Schultz is a Manager, Product Engineering at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Derek\",\"headshot\":null,\"lastName\":\"Schultz\",\"role\":\"Manager, Product Engineering\"},{\"_id\":\"imported-craft-author-336488\",\"_type\":\"person\",\"bio\":[{\"_key\":\"3b2cefed9d62\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b2cefed9d620\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cristian Munoz is a Customer Success Intern at Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"33042bff86b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"33042bff86b10\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Cristian\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c462621b2e7242042cf1bcd928a53ab7ed46247c-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Munoz\",\"role\":\"Customer Success Intern, Braze\"},{\"_id\":\"imported-craft-author-337005\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c4bc8d01c846\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4bc8d01c8460\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jon Hecht is a Director, Employer Brand \u0026 Employee Experience at Braze\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-981adbe0a4fcbfe591df3dea3b3eece868056201-934x932-png\",\"_type\":\"reference\"}},\"lastName\":\"Hecht\",\"role\":\"Senior Employer Brand Manager\"},{\"_id\":\"imported-craft-author-349558\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9275c8d33f95\",\"_type\":\"block\",\"children\":[{\"_key\":\"9275c8d33f950\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jackie is a Business Strategist and for the last 6 years she's been partnering with Braze's customers solve some of their most challenging problems. Catch her on her bike, reading, or roller dancing around London.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jackie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-13fea94decef5e27a62df3bfb4acb13bf82250da-1440x1582-png\",\"_type\":\"reference\"}},\"lastName\":\"Franklin\",\"role\":\"Senior Strategic Business Consultant, Braze\"},{\"_id\":\"imported-craft-author-358153\",\"_type\":\"person\",\"bio\":[{\"_key\":\"324940754fcd\",\"_type\":\"block\",\"children\":[{\"_key\":\"324940754fcd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jackie Franklin is a Senior Strategic Business Consultant at Braze and Regan Wilson is a Manager, People Relations at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jackie Franklin and Regan\",\"headshot\":null,\"lastName\":\"Wilson\",\"role\":\"\"},{\"_id\":\"imported-craft-author-360415\",\"_type\":\"person\",\"bio\":[{\"_key\":\"1b2fb00cba08\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b2fb00cba080\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lee Upshur is a DEI Manager based in Brooklyn, NY. In addition to advocating for community and safe spaces, she can be found lurking in stairwells with a camera, rewatching the A24 film catalog, and talking to her plant babies.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Lee\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cd7fe36cdf117ba40e24a0d6d2b91632cbb4d5e8-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Upshur\",\"role\":\"DEI Manager, Braze\"},{\"_id\":\"imported-craft-author-366051\",\"_type\":\"person\",\"bio\":[{\"_key\":\"1dc405322cda\",\"_type\":\"block\",\"children\":[{\"_key\":\"1dc405322cda0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brian Bernstein and Matt DiSipio are Senior Site Reliability Engineers at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Brian Bernstein and Matt\",\"headshot\":null,\"lastName\":\"DiSipio\",\"role\":\"\"},{\"_id\":\"imported-craft-author-367734\",\"_type\":\"person\",\"bio\":[{\"_key\":\"21bebc9be6bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"21bebc9be6bf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Christine is Director, Marketing Technology for Allergan Data Labs. She's responsible for marketing technology services and solutions that successfully bring the experiments and ideas from Allergan Aesthetics’s inspirational thought leaders to market, driving innovation at enterprise and industry levels for medical aesthetic customers and patients.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Christine\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9a7f304ef4e5d9fd8fc21ff51065cd673a1599ed-4160x6240-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Li\",\"role\":\"Director, Marketing Technology for Allergan Data Labs\"},{\"_id\":\"imported-craft-author-377356\",\"_type\":\"person\",\"bio\":[{\"_key\":\"3f364834091e\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f364834091e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Alana Chiusano is an Associate Data Analyst based out of New York. When she isn’t analyzing data, you’ll likely find her playing the piano, reading, or taking her dog Jada for walks.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Alana\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8f937c288f001dbc90a257dffc38c66463e755fa-840x868-png\",\"_type\":\"reference\"}},\"lastName\":\"Chiusano\",\"role\":\"\"},{\"_id\":\"imported-craft-author-400431\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ca454911ec9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca454911ec9f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stephanie Wooldridge is an Email Deliverability Consultant based out of Indianapolis. Outside of geeking out about email, you can find her in the garden tending to her plants, reading a new comic book or trying out new macrame designs.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Stephanie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4c5e9cb0f8c7fd7dd94c7100cf72a2d2d68e922f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Wooldridge\",\"role\":\"\"},{\"_id\":\"imported-craft-author-404564\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b9911e8f72f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9911e8f72f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ranya Arora is a Strategic Business Consultant II at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Ranya\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-87551d8c5186bd9d6a30ea40be4d8df471de009d-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Arora\",\"role\":\"Strategic Business Consultant II, Braze\"},{\"_id\":\"imported-craft-author-406503\",\"_type\":\"person\",\"bio\":[{\"_key\":\"36c6e8314fc3\",\"_type\":\"block\",\"children\":[{\"_key\":\"36c6e8314fc30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Elijah Stevens is a Product Marketing Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Elijah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a70a43e6acb397646bb87c3826f2467654a49f3e-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Stevens\",\"role\":\"Senior Product Marketing Manager, Braze\"},{\"_id\":\"imported-craft-author-428981\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Braze Social Impact\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"lastName\":\"Team\",\"role\":\"\"},{\"_id\":\"imported-craft-author-434949\",\"_type\":\"person\",\"bio\":[{\"_key\":\"8e4c4c34b600\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e4c4c34b6000\",\"_type\":\"span\",\"marks\":[],\"text\":\"Daniele Di Nunzio is the VP, Sales at Storyly.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Daniele Di\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7f561f245f0d23da7d083043633a45afabe96c9d-3000x3000-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Nunzio\",\"role\":\"VP, Sales, Storyly\"},{\"_id\":\"imported-craft-author-437065\",\"_type\":\"person\",\"bio\":[{\"_key\":\"012af7628035\",\"_type\":\"block\",\"children\":[{\"_key\":\"012af76280350\",\"_type\":\"span\",\"marks\":[],\"text\":\"Camden Reslink is Senior Software Engineer at Braze and Sarah Wilson is Lead Product Designer at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Camden Reslink and Sarah\",\"headshot\":null,\"lastName\":\"Wilson\",\"role\":\"\"},{\"_id\":\"imported-craft-author-441829\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dc62ce225551\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc62ce2255510\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sean is an Editorial Content Writer for Talon.One with a focus on loyalty, omni-channel, and gamification. Sean has written for a diverse range of publications including The Baltimore City Paper, The Awl, and The Comics Journal. He is based in Ireland.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sean\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-423f68e6b4900c2843ac5db0e48e8342e4298150-350x352-png\",\"_type\":\"reference\"}},\"lastName\":\"McTiernan\",\"role\":\"Content Writer at Talon.One\"},{\"_id\":\"imported-craft-author-464522\",\"_type\":\"person\",\"bio\":[{\"_key\":\"1b28764b0193\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b28764b01930\",\"_type\":\"span\",\"marks\":[\"strong\",\"strong\"],\"text\":\"Linda Nguyen is a \"},{\"_key\":\"1b28764b01931\",\"_type\":\"span\",\"marks\":[\"strong\",\"strong\",\"strong\"],\"text\":\"UX Researcher at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Linda\",\"headshot\":null,\"lastName\":\"Nguyen\",\"role\":\"\"},{\"_id\":\"imported-craft-author-470910\",\"_type\":\"person\",\"bio\":[{\"_key\":\"5cebb756e7b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cebb756e7b20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jonathan Lou is a Senior Customer Onboarding Manager at Braze. When he's not setting customers up for success by guiding them through the Braze onboarding process, he's enjoying life as an SF Bay Area resident—playing golf and serving as a dog dad to Belle, the most petite corgi you've ever seen.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jonathan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4fca306a53b976fdcd14d6c621cff30d52aa0027-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lou\",\"role\":\"Senior Customer Onboarding Manager I, Scale, Braze\"},{\"_id\":\"imported-craft-author-473666\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Letitiah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a1944882629d9e8778cc3d6d1ff4fb1d7a71641a-579x699-png\",\"_type\":\"reference\"}},\"lastName\":\"Obiri\",\"role\":\"Freelance copywriter at Braze\"},{\"_id\":\"imported-craft-author-481119\",\"_type\":\"person\",\"bio\":[{\"_key\":\"05cbf87be678\",\"_type\":\"block\",\"children\":[{\"_key\":\"05cbf87be6780\",\"_type\":\"span\",\"marks\":[],\"text\":\"In her role as a Community and Advocacy Associate, Emily supports community and customer advocacy initiatives at Braze. A recent transplant from Seattle, she spends her time exploring Manhattan on foot, looking for spots that feel like home.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1eb3bd4eaf474c369bf9ce69e71b67b498067050-1514x1302-png\",\"_type\":\"reference\"}},\"lastName\":\"Calderon\",\"role\":\"Advocacy Specialist\"},{\"_id\":\"imported-craft-author-4996\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9b8c89b6413a\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b8c89b6413a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Chye, always the explorer, was the first member of the Braze Industry Solutions team member in APAC. An observer of consumer behavior, believer of evolution, and practitioner of connecting the dots. Also an audiophile who’s lost part of her hearing.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Yi En\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e9d6cf5eb6b866d55f5beceb05eb7797b7e74b76-1014x1016-png\",\"_type\":\"reference\"}},\"lastName\":\"Chye\",\"role\":\"Senior Strategic Business Consultant, Industry Solutions, Braze\"},{\"_id\":\"imported-craft-author-4998\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0eb095edfa4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"0eb095edfa4d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Chelsea Johnson the Director of People Operations at Braze working with her team to build people programs and processes that support our rapidly growing global workforce. She is a solutionist, a communicator, data nerd, people advocate, and lover of all things arts \u0026 pop culture.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Chelsea\",\"headshot\":null,\"lastName\":\"Johnson\",\"role\":\"Director, People Operations, Braze\"},{\"_id\":\"imported-craft-author-5001\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d608a76a4d54\",\"_type\":\"block\",\"children\":[{\"_key\":\"d608a76a4d540\",\"_type\":\"span\",\"marks\":[],\"text\":\"Laura Naparstek is a Senior Marketing Manager for Global Strategic Accounts based in NYC. Before Braze, Laura spent six years on the research team at Forrester working with business leaders to develop digital customer engagement strategies. When she’s not busy helping brands across industries get the most out of Braze, she’s watching music videos or skiing.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Laura\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c828cdfa8f4bc46ca539e1e118457c47659dd9e1-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Naparstek\",\"role\":\"Product Marketing Manager, Braze\"},{\"_id\":\"imported-craft-author-5004\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e7127ceea7a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7127ceea7a80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Justin Malandruccolo is a Forward Deployed Software Engineer at Braze who spends his days working on customer-facing engineering resources. Prior to Braze, he has written, maintained and scaled code as an iOS engineer on mobile, tablet, Apple Watch, and TvOS applications.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Justin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4b8ccc5d49e38a1da2bdf14dee0fbafd2e66f6f3-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Malandruccolo\",\"role\":\"Forward Deployed Software Engineer, iOS\"},{\"_id\":\"imported-craft-author-5006\",\"_type\":\"person\",\"bio\":[{\"_key\":\"793dc54437d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"793dc54437d10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Julia Lee is the General Manager and VP, Sales, APAC, at Braze. Prior to Braze, she carried regional-lead roles at Sitecore, SAP and Oracle, and has worked in the data \u0026 analytics arena for more than 15 years.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Julia\",\"headshot\":null,\"lastName\":\"Lee\",\"role\":\"General Manager and VP, Sales, APAC, Braze\"},{\"_id\":\"imported-craft-author-5009\",\"_type\":\"person\",\"bio\":[{\"_key\":\"18cb07d9d642\",\"_type\":\"block\",\"children\":[{\"_key\":\"18cb07d9d6420\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brendan is a Customer Insights Analyst at Braze. When he isn't crunching numbers, Brendan can be found bouncing around NYC's various cultural milieus, or spending time outside. He eagerly awaits a New York Knicks playoff berth.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Brendan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f5d6d7176c81700e04c22d4fe94ad99f009eac49-1799x1799-jpg\",\"_type\":\"reference\"}},\"lastName\":\"O'Connor\",\"role\":\"Customer Insights Analyst, Braze\"},{\"_id\":\"imported-craft-author-5012\",\"_type\":\"person\",\"bio\":[{\"_key\":\"63cbf0aea2a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"63cbf0aea2a00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Matthew Willett-Jeffries is the AIML team’s Engineering Manager at Braze. When not at work, you will find him at the chess board enjoying a pretentiously small cup of espresso.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-648885c843f4a07bb39e5aabf8f8346d96b99f9a-557x557-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Willet-Jeffries\",\"role\":\"Manager, Product Engineering, Braze\"},{\"_id\":\"imported-craft-author-5015\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9014ea11f451\",\"_type\":\"block\",\"children\":[{\"_key\":\"9014ea11f4510\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jazmine Noble oversees strategic solutions alliances at Braze. A Duke grad currently living in Charleston, SC, she loves to listen to Drake, play with her two dogs, and cruise on her Boston Whaler (preferably all at the same time).\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jazmine\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-864b47b0577b827aa96406f0bc86c340b7425bf4-504x510-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Noble\",\"role\":\"Strategic Alliances Development Manager, Braze\"},{\"_id\":\"imported-craft-author-5018\",\"_type\":\"person\",\"bio\":[{\"_key\":\"19c331bd43c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"19c331bd43c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Joey Holloway is a content writer currently based out of Maryland. When he's not writing, he spends far too much time at bookstores.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Joey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1d70f9781dd6e2427e95ffd045d0edac4110d71e-404x384-png\",\"_type\":\"reference\"}},\"lastName\":\"Holloway\",\"role\":\"\"},{\"_id\":\"imported-craft-author-5020\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Mike Dulle and Jeff\",\"headshot\":null,\"lastName\":\"Stutz\",\"role\":\"Senior Product Managers, Braze\"},{\"_id\":\"imported-craft-author-5023\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4a219bf05227\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a219bf052270\",\"_type\":\"span\",\"marks\":[],\"text\":\"Haley Trost is a director of Product Marketing at Braze and a new New Yorker. She spends her weekdays creating new Canvas content and her weekends hiking, skiing, and mastering the Sunday crossword.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Haley\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d7a6b582558de74489cca3510764978764a6e39a-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Trost\",\"role\":\"Director, Product Marketing\"},{\"_id\":\"imported-craft-author-5026\",\"_type\":\"person\",\"bio\":[{\"_key\":\"017317499082\",\"_type\":\"block\",\"children\":[{\"_key\":\"0173174990820\",\"_type\":\"span\",\"marks\":[],\"text\":\"Based in London, James joined Braze in February 2019, having previously worked at Bazaarvoice (with Sara Spivey \u0026 Sabhy), Microsoft, Apple, Salesforce/ExactTarget (with Rod Amies), and ROKT\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"James\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0523b70443a4fee66e795107cc3f146a3d89942c-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Herridge-Leng\",\"role\":\"Strategic Account Executive at Braze\"},{\"_id\":\"imported-craft-author-5028\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Boris Revechkis and Ashley\",\"headshot\":null,\"lastName\":\"Christiano\",\"role\":\"\"},{\"_id\":\"imported-craft-author-5031\",\"_type\":\"person\",\"bio\":[{\"_key\":\"668971298357\",\"_type\":\"block\",\"children\":[{\"_key\":\"6689712983570\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sunny Manivannan is the VP and GM of Global SMB at Braze, and thoroughly enjoys being a Boston sports fan in New York City. Previously, Sunny served in various marketing and general management roles at Coupa Software (NASDAQ:COUP), and was formerly a management consultant at McKinsey \u0026 Company and an aerospace engineer at General Electric.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sunny\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4f335707deae4073dd59b54c4aa73b5a27900e66-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Manivannan\",\"role\":\"VP \u0026 GM, Global SMB, Braze\"},{\"_id\":\"imported-craft-author-5033\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Milan\",\"headshot\":null,\"lastName\":\"Mithani\",\"role\":\"Senior Customer Success Manager, Braze\"},{\"_id\":\"imported-craft-author-5036\",\"_type\":\"person\",\"bio\":[{\"_key\":\"6469be1940fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"6469be1940fc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Elana is an Integrated Marketing Consultant with 10+ years of experience in developing unique brand partnerships, creating engaging content and spearheading pre + post-Sales project management in the media industry. When she’s taking a break from work you’ll find her daydreaming about travel. Next destination on the list—Namibia.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Elana\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a444745194af9d7ce35b2146e45c2fe67c596b1c-852x856-png\",\"_type\":\"reference\"}},\"lastName\":\"Delasos\",\"role\":\"Strategic Brand Partnerships Consultant\"},{\"_id\":\"imported-craft-author-5039\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a96805cef44c\",\"_type\":\"block\",\"children\":[{\"_key\":\"a96805cef44c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ben Kasman is a Product Manager at Braze working on our SDKs team. When he’s not plannings team sprints, you can find him planning his next Chipotle order, or his next running route.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Benjamin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6f8a381327af5811a6d18f7a9f8f063890984c10-996x986-png\",\"_type\":\"reference\"}},\"lastName\":\"Kasman\",\"role\":\"Product Manager, Braze\"},{\"_id\":\"imported-craft-author-5042\",\"_type\":\"person\",\"bio\":[{\"_key\":\"59eefc2bae0d\",\"_type\":\"block\",\"children\":[{\"_key\":\"59eefc2bae0d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rebecca is a Business Development Representative at Braze HQ currently quarantined in NYC. When she’s not chatting on Zoom with her team, you can find her running alongside the reservoir in Central Park or watching Clueless for the hundredth time.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Rebecca\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8e4b6a95686570cda8890c12a7c4b723352ea496-511x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Okin\",\"role\":\"Business Development Representative, Braze\"},{\"_id\":\"imported-craft-author-5045\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c59de7939e1b\",\"_type\":\"block\",\"children\":[{\"_key\":\"c59de7939e1b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tommy is focused on customer training and development, working hard to create new ways for Braze customers to learn and grow. When he isn’t building courses and teaching classes, you can find him reading a new fantasy novel or trying out the latest video games.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Tommy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2aa44632bc9f9147f40b296bde68900e72f9e574-494x494-png\",\"_type\":\"reference\"}},\"lastName\":\"Thoman\",\"role\":\"Training and Development Specialist, Braze\"},{\"_id\":\"imported-craft-author-5048\",\"_type\":\"person\",\"bio\":[{\"_key\":\"1ee97142fa03\",\"_type\":\"block\",\"children\":[{\"_key\":\"1ee97142fa030\",\"_type\":\"span\",\"marks\":[],\"text\":\"Steven Moy is a hands-on agency CEO and author who has contributed to numerous pieces in The New York Times, Advertising Week, LBB, Glossy, Raconteur and more. For decades, Steven has worked on large-scale digital transformation initiatives for global brands including: McDonald’s, Marvel, Shiseido, Johnson \u0026 Johnson, CVS Health and AT\u0026T. He currently serves as Global CEO of Barbarian, having previously held positions as CTO of global digital agency RGA and CEO of Isobar UK.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Steven\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-03725e9667aedb90fd5097c0841c164b3ec5fa03-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Moy\",\"role\":\"Global CEO, Barbarian\"},{\"_id\":\"imported-craft-author-5051\",\"_type\":\"person\",\"bio\":[{\"_key\":\"26dab0f852b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"26dab0f852b30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Daniel works with Customer Success Managers to support clients in achieving their marketing goals. When he’s not helping clients get the most out of Braze, he can be found skiing the slopes of the Sierras or playing pickup basketball.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Daniel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fa7c0315690a88bede8a6c1813e520934d3c561d-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Eichelberger\",\"role\":\"Customer Success Intern, Braze\"},{\"_id\":\"imported-craft-author-5054\",\"_type\":\"person\",\"bio\":[{\"_key\":\"96b46ef2ebea\",\"_type\":\"block\",\"children\":[{\"_key\":\"96b46ef2ebea0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adam Swiderski is a writer, editor, musician, surfer, and recovering professional nerd from Queens, New York. He's interested in the meeting of technology and humanity, and disinterested in zombie apocalypse.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Adam\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fea37add9f9cb91b5a928b4a740cda41857dceb3-277x275-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Swiderski\",\"role\":\"Writer\"},{\"_id\":\"imported-craft-author-5057\",\"_type\":\"person\",\"bio\":[{\"_key\":\"728712f93fef\",\"_type\":\"block\",\"children\":[{\"_key\":\"728712f93fef0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Hadassah works alongside managers in the Customer Success department, supporting them while they support their clients. While not in Google Hangouts or Zoom meetings, she can be found in her kitchen trying a new recipe with her airfryer.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Hadassah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8aff2d8a8ab13a7a13ac0948eee5e6817e6a5e61-700x700-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lai\",\"role\":\"Customer Success Intern\"},{\"_id\":\"imported-craft-author-5060\",\"_type\":\"person\",\"bio\":[{\"_key\":\"6582f36b9b6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"6582f36b9b6f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Andy is the Recruiting Coordinator based out of NYC and the Pride@Braze ERG leader. When not busy coordinating interviews, he can be found trying out new restaurants, seeing the latest Broadway show, or seeking out his next weekend getaway.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Andy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-438b4733b6804d112aad17cf059f5dfc82f2aa9f-554x554-png\",\"_type\":\"reference\"}},\"lastName\":\"Boyle\",\"role\":\"Recruiting Coordinator, Braze\"},{\"_id\":\"imported-craft-author-5063\",\"_type\":\"person\",\"bio\":[{\"_key\":\"348b3da0cb29\",\"_type\":\"block\",\"children\":[{\"_key\":\"348b3da0cb290\",\"_type\":\"span\",\"marks\":[],\"text\":\"John Hurley is on the product marketing team at Amplitude, where he works alongside digital teams to understand customer behavior and put product intelligence into action.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"John\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a13b4748460b883c5a10407e9906b1aea948ba88-684x686-png\",\"_type\":\"reference\"}},\"lastName\":\"Hurley\",\"role\":\"Product Marketing Director, Amplitude\"},{\"_id\":\"imported-craft-author-5066\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Yuna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-adb03912777dad0bf3a60d6ca5d1ad8ed4a80564-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Akazawa\",\"role\":\"Product Designer II, Braze\"},{\"_id\":\"imported-craft-author-5069\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0cc41e5ec0ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"0cc41e5ec0ca0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Erin advises enterprise clients and prospects on growth strategies, business case development and offers financial services industry expertise through her prior experiences. She started her career at J.P. Morgan Chase \u0026 Co., where she was responsible for identifying and vetting partnership opportunities for firmwide strategic initiatives and supporting the CIO on technology strategy communications to the investor community.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Erin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-09fea35fa2d0280d8610febd3b73616a17d0c76f-600x600-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bankaitis\",\"role\":\"Director, Strategic Consulting for Financial Services\"},{\"_id\":\"imported-craft-author-5072\",\"_type\":\"person\",\"bio\":[{\"_key\":\"3985ec2daa47\",\"_type\":\"block\",\"children\":[{\"_key\":\"3985ec2daa470\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mariam is a Solutions Consultant based out of London. Her diverse background, ranging from banking to technology, has provided her with a versatile skillset and a varied perspective that she leverages to understand the nuances of tech ecosystems and to problem-solve unique client use cases. Her avid curiosity extends to an eclectic mix of hobbies including gaming, theatre, dancing and traveling.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Mariam\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4781f40e999963d9b6e8f3338c8959bcf00ef805-481x479-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kazmi\",\"role\":\"Solutions Consultant, Braze\"},{\"_id\":\"imported-craft-author-5075\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f2645237f06d\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2645237f06d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Michael McCarthy is a CEO and Founder of Inkit, a Software as a Service (SaaS) business that connects offline with the digital world. With a strong background in tech, marketing, and finance, he is an expert in automating offline customer communications and empowering teams with essential customer communications data.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Michael\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ffb3cd7d9db0db93f95002a777de2a17c033afd8-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"McCarthy\",\"role\":\"CEO and Founder, Inkit\"},{\"_id\":\"imported-craft-author-5078\",\"_type\":\"person\",\"bio\":[{\"_key\":\"80455d853b2c\",\"_type\":\"block\",\"children\":[{\"_key\":\"80455d853b2c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nick Allen is Founder and CEO of Sunnyside (formerly Cutback Coach), where he’s focused on helping anyone who regularly drinks alcohol build healthier habits around their drinking. He’s a long-time Braze power user with more than 10 years of experience in retention-focused growth, spanning product and marketing.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Nick\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fb341ccd4e8318dc0bb7b6b501768ca69f53b2a4-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Allen\",\"role\":\"Founder and CEO, Sunnyside\"},{\"_id\":\"imported-craft-author-5081\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e5d35339e952\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5d35339e9520\",\"_type\":\"span\",\"marks\":[],\"text\":\"Melissa Nally is a lawyer based in New York City (except that she’s not a regular lawyer, she’s a cool lawyer). She can be found up in the cheap seats at any Broadway theater or on a street corner petting random dogs.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Melissa\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a9039d2e1f41f553e5b55024ebe19434d5429f8d-200x200-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Nally\",\"role\":\"Corporate Counsel, Braze\"},{\"_id\":\"imported-craft-author-5084\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0bca3ba13c66\",\"_type\":\"block\",\"children\":[{\"_key\":\"0bca3ba13c660\",\"_type\":\"span\",\"marks\":[],\"text\":\"Fernandez is a veteran Silicon Valley entrepreneur, with more than 35 years of experience building and leading breakout technology companies. He retired in 2016 from Marketo, where he served as Chairman and CEO since cofounding the company in 2006.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Phil\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-33cff506773432cfa8df764562d99c531d9bb79c-420x420-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Fernandez\",\"role\":\"Member of the Board, Braze\"},{\"_id\":\"imported-craft-author-5087\",\"_type\":\"person\",\"bio\":[{\"_key\":\"025357b4f1dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"025357b4f1dd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rebecca honed her marketing skills while working for iHeartMedia, Audible and IBM and later at multiple startups. Today she runs her consulting practice with a focus on helping clients utilize their marketing technology to achieve engagement and retention objectives. She is much nicer than her rescue dog, Laddie.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Rebecca\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5c9ebe2647f453c770bcd29a6943d6aa9d5e992b-600x600-png\",\"_type\":\"reference\"}},\"lastName\":\"Nackson\",\"role\":\"Founder and CEO, Notable Growth\"},{\"_id\":\"imported-craft-author-5090\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4deab5a91a6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"4deab5a91a6f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Head of Growth Marketing, Minted and Cofounder, Growth Marketing Pro\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Mark\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-14ec9dd193940ef6232a7aeb0511690dd4e59f23-300x300-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Spera\",\"role\":\"Head of Growth Marketing, Minted and Cofounder, Growth Marketing Pro\"},{\"_id\":\"imported-craft-author-5093\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jesse\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7a91b97467b8bfb11fdeb107d4d209698c9a3496-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hoobler\",\"role\":\"Jesse Hoobler, VP, Global Services and Support, Braze\"},{\"_id\":\"imported-craft-author-5096\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7779720de13d\",\"_type\":\"block\",\"children\":[{\"_key\":\"7779720de13d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Kristin is a People Business Partner based out of Braze's NYC headquarters, though you'll currently find her in her Upstate NY cabin as the pandemic stretches on. When she's not working diligently to cultivate a comprehensive, strategic and meaningful employee experience for all Braze employees, she's likely to be belting out a Broadway show tune or daydreaming about her next travel destination.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Kristin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3f465d9da26b1e5706ca938d7244a9407175931c-601x601-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Tarczynski\",\"role\":\"People Business Partner, Braze\"},{\"_id\":\"imported-craft-author-5099\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4b503b4ae78b\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b503b4ae78b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pierre is a marketing technologist with over 8 years of experience in the industry. His experience ranges from working at Fortune 500 companies as a Marketing Technology Product Manager (where he owned the marketing organization’s marketing technology investment, roadmap, and development teams) to working as a Senior Enterprise Solutions Consultant for a market leading marketing technology company.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Pierre\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dde0ca2b88d7634cc35c0dc57f83edb185aae71b-600x598-png\",\"_type\":\"reference\"}},\"lastName\":\"Reymond\",\"role\":\"Senior Solutions Consultant, Braze\"},{\"_id\":\"imported-craft-author-5102\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7a0058b3ee54\",\"_type\":\"block\",\"children\":[{\"_key\":\"7a0058b3ee540\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jessica leads our global People Team and is passionate about recruiting, retaining and developing Braze's most valuable asset—our people. She's an avid runner and is always training for her next marathon.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jessica\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-738214468a545331d7a99a34ab415b3439d40fca-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bartlett\",\"role\":\"VP, People, Braze\"},{\"_id\":\"imported-craft-author-5105\",\"_type\":\"person\",\"bio\":[{\"_key\":\"72b3223f359f\",\"_type\":\"block\",\"children\":[{\"_key\":\"72b3223f359f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sam is the Manager of Employee Experience and Culture out of the Braze New York office. Her main focus is to enhance company culture through employee engagement and internal programming. When she's not being a total people geek, she's either bingeing bad reality television or trying out a new workout class!\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Samantha\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0a2a462fd4fd10ed42321a8698d1b47f1ee12e9d-892x896-png\",\"_type\":\"reference\"}},\"lastName\":\"Eisner\",\"role\":\"Manager, Employee Experience and Culture, Braze\"},{\"_id\":\"imported-craft-author-5107\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Johanna\",\"headshot\":null,\"lastName\":\"Lazar\",\"role\":\"Content Marketing Associate, Branch\"},{\"_id\":\"imported-craft-author-5110\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Michail\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ae5c95b6c623172014b2ead8928ddd35a4939231-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Cheimonas\",\"role\":\"Team Lead, Global Strategic Success at Braze\"},{\"_id\":\"imported-craft-author-5112\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Christine\",\"headshot\":null,\"lastName\":\"Kent\",\"role\":\"\"},{\"_id\":\"imported-craft-author-5115\",\"_type\":\"person\",\"bio\":[{\"_key\":\"18325d1e362e\",\"_type\":\"block\",\"children\":[{\"_key\":\"18325d1e362e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Kevin Shectman is a Product Marketing Manager based out of our NYC headquarters. When he’s not turning out the latest and greatest updates here at Braze, you’ll find him exploring new restaurants in Manhattan or binge-watching the latest series on Netflix.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4946b1617cda296f79a7f342e2618edcd7397b0b-672x672-png\",\"_type\":\"reference\"}},\"lastName\":\"Shectman\",\"role\":\"Product Marketing Manager, Braze\"},{\"_id\":\"imported-craft-author-5118\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ben\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6738a775f13a0d79513f4a730ece7809011e8c31-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hayes\",\"role\":\"Director, Talent Acquisition\"},{\"_id\":\"imported-craft-author-5121\",\"_type\":\"person\",\"bio\":[{\"_key\":\"72050b8375bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"72050b8375bf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sean Laude is a Senior Software Engineer at Braze. He really wants to improve your development experience and make your daily interactions with the codebase more joyful. When he is not thinking about generator syntax, you will find him running through the streets of Brooklyn looking for bagels and lox.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sean\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4ee5cf007f5f671d941f1a29e21215d11fc541b9-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Laude\",\"role\":\"Senior Software Engineer, Braze\"},{\"_id\":\"imported-craft-author-5124\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0c4499c984c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c4499c984c40\",\"_type\":\"span\",\"marks\":[],\"text\":\"When Tyler isn't demonstrating to prospective clients how Braze can solve their problems, he enjoys playing guitar, cooking, and exploring all the nature that the Bay Area has to offer.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Tyler\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-11859c17b90d5d949cac7d012de66c57dd76251e-1000x1000-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Treser\",\"role\":\"Solutions Consultant at Braze\"},{\"_id\":\"imported-craft-author-5127\",\"_type\":\"person\",\"bio\":[{\"_key\":\"cf5500ceea56\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf5500ceea560\",\"_type\":\"span\",\"marks\":[],\"text\":\"Hannah is a communications manager at Braze. When she's not working on strategic PR and marketing campaigns for Braze, you can find her running half marathons and eating ice cream in NYC.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Hannah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9cf46bfa42024c8afc67b5c8a716d553a0e09bdb-1000x1000-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Blackington\",\"role\":\"Communications Manager\"},{\"_id\":\"imported-craft-author-5130\",\"_type\":\"person\",\"bio\":[{\"_key\":\"812e607cf6ef\",\"_type\":\"block\",\"children\":[{\"_key\":\"812e607cf6ef0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Inkit was founded to make creating and automating direct mail as easy as sending an email. Successful Inkit users include marketing pros, sales reps, customer success teams, and other smart people obsessed with customer happiness and retention.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Marianna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c1f960e3b7534b669891185940971d8649f2e8cf-800x802-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Smiyan\",\"role\":\"Contributor, Inkit\"},{\"_id\":\"imported-craft-author-5133\",\"_type\":\"person\",\"bio\":[{\"_key\":\"1e4c94aad644\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e4c94aad6440\",\"_type\":\"span\",\"marks\":[],\"text\":\"Erin is the Communications Coordinator on the Comms team based out of Braze HQ in New York. When she's not working, you can find her studying to become a certified personal trainer or listening to true crime podcasts.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Erin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-130d0fa4f9628c1a4a0c51963bf1dba89bf93ba9-806x794-png\",\"_type\":\"reference\"}},\"lastName\":\"Pricoli\",\"role\":\"Communications Coordinator\"},{\"_id\":\"imported-craft-author-5136\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e09c9ccc6880\",\"_type\":\"block\",\"children\":[{\"_key\":\"e09c9ccc68800\",\"_type\":\"span\",\"marks\":[],\"text\":\"Carolina works closely with Engineering leadership to scale out the rapidly growing Product Engineering teams. She is a yoga teacher in training, essential oils guru, pizza lover, and is often traveling the world volunteering.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Carolina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-864f50c4a04d053ad6c8916fe8e686671b61b926-656x662-png\",\"_type\":\"reference\"}},\"lastName\":\"Lopez\",\"role\":\"Technical Recruiter II\"},{\"_id\":\"imported-craft-author-5139\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Paul\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5972e0e179120397cf9cc9f9f6f7c1ce9434f450-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Cater\",\"role\":\"Former CRM Tech Lead at The Trainline\"},{\"_id\":\"imported-craft-author-5142\",\"_type\":\"person\",\"bio\":[{\"_key\":\"99ad77b2a4d8\",\"_type\":\"block\",\"children\":[{\"_key\":\"99ad77b2a4d80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Based in New York City, Sarah loves solving complex design problems for the Braze platform. When she’s not obsessing over user experiences and pixel-perfect designs, you can find her playing acoustic guitar, or taking adventures with her rescue pup.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sarah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-aa64efb2a373d6ad19d466489bc6ab9d2784af06-620x618-png\",\"_type\":\"reference\"}},\"lastName\":\"Wilson\",\"role\":\"Senior Product Designer, Braze\"},{\"_id\":\"imported-craft-author-5145\",\"_type\":\"person\",\"bio\":[{\"_key\":\"be915cd9d798\",\"_type\":\"block\",\"children\":[{\"_key\":\"be915cd9d7980\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mark is a site reliability engineer from Norwalk, Connecticut. He was born and raised in New York, and will always be a New Yorker at heart. His favorite foods are pizza and a bacon egg and cheese from a nearby deli. He has a passion for maintaining uptime and good performance at scale.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Mark\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-edd349ce4fa4f71f3b6a3260baf7e4bdc4ffd590-1960x1962-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Paradiso\",\"role\":\"Site Reliability Engineer, Braze\"},{\"_id\":\"imported-craft-author-5148\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c8777c8793ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"c8777c8793ad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Andrew is the Director of Deliverability \u0026 ISP Relations for Braze. Formerly, he served as Director of Global Deliverability for the Salesforce Marketing Cloud and Adobe Campaign. He a former six-year co-chair of M3AAWG, and was previously Executive Director of a consumer anti-spam watchdog group and Director of Internal Operations at the world's first spam blocklist.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Andrew\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f95a03c993b39d56b119d1efd1a70d270090c232-1055x1046-png\",\"_type\":\"reference\"}},\"lastName\":\"Barrett\",\"role\":\"Director, Email Deliverability at Braze\"},{\"_id\":\"imported-craft-author-5151\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b114b532d265\",\"_type\":\"block\",\"children\":[{\"_key\":\"b114b532d2650\",\"_type\":\"span\",\"marks\":[],\"text\":\"David is part of Braze’s growth team in NYC, getting involved with any and all partnership technologies and cross-department initiatives. Despite growing up with the clean, efficient subway systems of Tokyo, he’s come to love the MTA’s 24-hour service, train-car performances, and train-track wildlife.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"David\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cb25b4d86447a8ef1a268ce4e7ba5adb037fdd48-492x492-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Willis\",\"role\":\"Technical Program Manager, Braze\"},{\"_id\":\"imported-craft-author-5154\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7dc1b0ae2f53\",\"_type\":\"block\",\"children\":[{\"_key\":\"7dc1b0ae2f530\",\"_type\":\"span\",\"marks\":[],\"text\":\"Shezeen is a Customer Success Manager based in NYC, working closely with digital-first brands to up-level their messaging strategy. She loves the Carolina Tar Heels, eating spicy food, and is still looking for the best biscuit in the city.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Shezeen\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-695ae248e769b6647f8fbc936ff68b69f83d8364-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Ali\",\"role\":\"Customer Success Manager at Braze\"},{\"_id\":\"imported-craft-author-5157\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c496757a4d4b\",\"_type\":\"block\",\"children\":[{\"_key\":\"c496757a4d4b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Josh is a Business Intelligence Analyst in our NY office. He enjoys enabling growth through data-driven conversations.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Josh\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-08f3b647543b418b84750d38146919761be9980d-768x768-png\",\"_type\":\"reference\"}},\"lastName\":\"Baruch\",\"role\":\"Business Intelligence Analyst, Braze\"},{\"_id\":\"imported-craft-author-5159\",\"_type\":\"person\",\"bio\":[{\"_key\":\"8a23311a5deb\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a23311a5deb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ritika Puri is an entrepreneur who founded Storyhackers to help companies create awesome educational content. As a blogger, she loves writing about trends in business, internet culture, and marketing and finds inspiration at the intersection of technology, entrepreneurship, and sociology.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Ritika\",\"headshot\":null,\"lastName\":\"Puri\",\"role\":\"Cofounder, Storyhackers\"},{\"_id\":\"imported-craft-author-5162\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ed13a6b757c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed13a6b757c00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marcus is a Business Intelligence Analyst based in New York who enjoys cooking competitions, dive bars, and doing laundry.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Marcus\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-00a672208c99126062d1ddd731f732258e20e171-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Carney\",\"role\":\"Business Intelligence Analyst, Braze\"},{\"_id\":\"imported-craft-author-5165\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9b9d5bc81498\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b9d5bc814980\",\"_type\":\"span\",\"marks\":[],\"text\":\"Chino leads the product design and user research teams at Braze. Before joining Braze in 2018, Chino helped build design teams at both large companies and early stage startups. Chino enjoys reading nonfiction books, and drawing diagrams with his two kids.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Chino\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b485a07c645293798a3615bac0100f109c8062a3-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wong\",\"role\":\"Director, Product Design, Braze\"},{\"_id\":\"imported-craft-author-5168\",\"_type\":\"person\",\"bio\":[{\"_key\":\"65fbb7c475f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"65fbb7c475f70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Liza Timmins is a Sr. Product Designer for Messaging \u0026 Automation Team at Braze in NYC. She joined Braze in May 2017. She loves discussing product vision and identifying new opportunities through user research.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Liza\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-47d3d6df156a7f2bb5c347071a94e21114eb2c97-690x689-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Timmins\",\"role\":\"Senior Product Designer, Braze\"},{\"_id\":\"imported-craft-author-5171\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e1b21f13fe9b\",\"_type\":\"block\",\"children\":[{\"_key\":\"e1b21f13fe9b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Paulo is a business administrator and passionate about technology based in São Paulo, Brazil. Leads AMARO's CRM team, a digitally native fashion brand that sells omnichannel on amaro.com and in digitally immersive brick-and-mortar Guide Shops. Outside AMARO, you can find him playing videogames or skydiving.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Paulo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4be5f20a50d90966000b327a51e9075cf15f9315-1299x1300-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Siqueira\",\"role\":\"CRM lead, AMARO\"},{\"_id\":\"imported-craft-author-5174\",\"_type\":\"person\",\"bio\":[{\"_key\":\"478ea8f9de82\",\"_type\":\"block\",\"children\":[{\"_key\":\"478ea8f9de820\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tiffany works with all of the marketing sub-departments to ensure the success of the marketing initiatives at Braze. When not in the office, you can find her at the movies or staring quizzically at a menu before deciding on the usual—a burger and fries.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Tiffany\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ee7a167b264e40ca5f2c05ce407dd011840750e3-400x400-png\",\"_type\":\"reference\"}},\"lastName\":\"Duncan\",\"role\":\"Marketing Department Coordinator, Braze\"},{\"_id\":\"imported-craft-author-5176\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Stacey\",\"headshot\":null,\"lastName\":\"Federico\",\"role\":\"\"},{\"_id\":\"imported-craft-author-5179\",\"_type\":\"person\",\"bio\":[{\"_key\":\"af234699b0e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"af234699b0e80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marion is the product lead for Braze’s Messaging and Automation vertical. During the weekend, you can find her at the dog park or exploring restaurants in NYC and Jersey City.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Marion\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7b79c6eb061f0e88a1feccd8c32a7c82e978be60-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Nammack\",\"role\":\"Senior Product Manager, Braze\"},{\"_id\":\"imported-craft-author-5182\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c9ae8e9594db\",\"_type\":\"block\",\"children\":[{\"_key\":\"c9ae8e9594db0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Myles Kleeger is the President and Chief Commercial Officer of Braze. He brings 20+ years of experience in the marketing services and marketing technology industries. He focuses on developing and executing the company’s go-to-market strategy as well as managing and scaling a number of departments including Sales, Marketing, Customer Success, Technical Support, Professional Services, and Strategic Partnerships.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Myles\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cd3aafe7f50d39a8956619a571fcdf3f5dd416ba-680x680-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kleeger\",\"role\":\"President and Chief Commercial Officer, Braze\"},{\"_id\":\"imported-craft-author-5185\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e28060e3b39d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e28060e3b39d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Alison is a Compliance and Deliverability Enablement Principal II at Braze. A collector of colorful shoes, earrings, and throw pillows, her personal motto is, \\\"too much is never enough....except when it comes to sending email.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Alison\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e8c7a1ff362c0ad66899a4be0cc890af8b33fae1-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Gootee\",\"role\":\"Compliance and Deliverability Enablement Principal II, Braze\"},{\"_id\":\"imported-craft-author-5188\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ce82dcf74856\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce82dcf748560\",\"_type\":\"span\",\"marks\":[],\"text\":\"Casey’s a writer, musician, and the resident grammarian at Braze. When not obsessing over oxford commas and hyphens, she can be found in her garden tending roses.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Casey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bc96fd9cb3ad7e7298c5227458b3e2510b6a881b-2406x2401-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Dienel\",\"role\":\"Senior Copywriter, Braze\"},{\"_id\":\"imported-craft-author-5188-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"2b322b7ff1d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b322b7ff1d60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Casey’s a writer, musician, and the resident grammarian at Braze. When not obsessing over oxford commas and hyphens, she can be found in her garden tending roses.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Casey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bc96fd9cb3ad7e7298c5227458b3e2510b6a881b-2406x2401-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Dienel\",\"role\":\"Senior Copywriter, Braze\"},{\"_id\":\"imported-craft-author-5191\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7a366265bd2b\",\"_type\":\"block\",\"children\":[{\"_key\":\"7a366265bd2b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Gurbir is the product manager for Braze’s Email \u0026 Enterprise vertical. During the weekend, you can find him tinkering with a BBQ smoker to make a perfect smoked brisket. He is also currently looking for a workout regiment that can be done while barbequing.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Gurbir\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8eb356c66c4041cfa9bc2c87f4e47a86798698ff-552x522-png\",\"_type\":\"reference\"}},\"lastName\":\"Singh\",\"role\":\"Director, Product Management, Braze\"},{\"_id\":\"imported-craft-author-5194\",\"_type\":\"person\",\"bio\":[{\"_key\":\"11ca46183744\",\"_type\":\"block\",\"children\":[{\"_key\":\"11ca461837440\",\"_type\":\"span\",\"marks\":[],\"text\":\"Emily is the Documentation Manager at Braze in NYC. Her previous role in instructional design help her shape documentation into a dynamic learning resource. Emily likes to read, try new baking and cooking recipes, and explore the forests with her husband and dogs near their home.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Emily Necciai\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-43416321615b3b54707a77593b2a4cf90a354b94-810x810-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mayeski\",\"role\":\"Documentation Manager, Braze\"},{\"_id\":\"imported-craft-author-5197\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f8db0e95e695\",\"_type\":\"block\",\"children\":[{\"_key\":\"f8db0e95e6950\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sara Spivey is the chief marketing officer at Braze, a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Prior to joining Braze, Sara served as chief marketing officer at Bazaarvoice where she oversaw global marketing programs. She is a graduate of the University of California, Davis, and earned an MBA from The Amos Tuck School of Business Administration at Dartmouth College.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sara\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3210d7c32d88484783a53ed895f47052f91beef9-600x600-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Spivey\",\"role\":\"Chief Marketing Officer (CMO), Braze\"},{\"_id\":\"imported-craft-author-5200\",\"_type\":\"person\",\"bio\":[{\"_key\":\"29917848b302\",\"_type\":\"block\",\"children\":[{\"_key\":\"29917848b3020\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dan established Braze’s European business in 2016 and is currently the company’s Chief Revenue Officer. Based in London, Dan has over 20 years of experience in Enterprise software and holds a BEng (Hons) in Manufacturing Systems Engineering and Business Studies from Coventry University.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Daniel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-93bdabd3144b1f300a46fa8fec23f13c00f139ea-640x640-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Head\",\"role\":\"Chief Revenue Officer, Braze\"},{\"_id\":\"imported-craft-author-5203\",\"_type\":\"person\",\"bio\":[{\"_key\":\"8ec4ca6fa26b\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ec4ca6fa26b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As an Evangelist at Braze, Magith Noohukhan addresses the company's global vision for customer engagement and how Braze can help brands feel empowered to create more meaningful, human conversations with their customers.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Magith\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4f3baeab098b297678780c068dd9e87804a68715-326x326-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Noohukhan\",\"role\":\"Product Evangelist, Braze\"},{\"_id\":\"imported-craft-author-5203-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b88efd13509f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b88efd13509f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As an Evangelist at Braze, Magith Noohukhan addresses the company's global vision for customer engagement and how Braze can help brands feel empowered to create more meaningful, human conversations with their customers.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Magith\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4f3baeab098b297678780c068dd9e87804a68715-326x326-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Noohukhan\",\"role\":\"Product Evangelist, Braze\"},{\"_id\":\"imported-craft-author-5206\",\"_type\":\"person\",\"bio\":[{\"_key\":\"15976bf14181\",\"_type\":\"block\",\"children\":[{\"_key\":\"15976bf141810\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jane is a Business Intelligence Analyst based in NY. When she's not wrangling stats, she's on the hunt for tea flavors she hasn't tried.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jane\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fd109958df0dab2fe5624dabc8d97ee9177f14f6-529x486-png\",\"_type\":\"reference\"}},\"lastName\":\"Doerflinger\",\"role\":\"Business Intelligence Analyst, Braze\"},{\"_id\":\"imported-craft-author-5209\",\"_type\":\"person\",\"bio\":[{\"_key\":\"838f986ee089\",\"_type\":\"block\",\"children\":[{\"_key\":\"838f986ee0890\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nazgul Kemelbek is a Senior Product Marketing Manager at Braze. Outside of work, her time is split between parenting her teenage son and overcoming her anxiety of not accomplishing enough with a few “writing” projects.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Nazgul\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a868bd911a398ea9b4eb14b8fca0e3be8d7cf086-333x334-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kemelbek\",\"role\":\"Senior Product Marketing Manager, Braze\"},{\"_id\":\"imported-craft-author-5211\",\"_type\":\"person\",\"bio\":[{\"_key\":\"3ae67729bb62\",\"_type\":\"block\",\"children\":[{\"_key\":\"3ae67729bb620\",\"_type\":\"span\",\"marks\":[],\"text\":\"As Customer Onboarding Managers at Braze HQ in NY, Donna and Ben work with new clients on integration and adoption of the Braze platform. When they're not reviewing data models, they can be found in the office contemplating the day's lunch options. Donna is a quintessential Californian who can't live without avocados. Ben is a self-professed Chipotle addict who constantly craves a burrito bowl.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Donna Mulchand and Benjamin\",\"headshot\":null,\"lastName\":\"Kasman\",\"role\":\"Customer Onboarding Managers, Braze\"},{\"_id\":\"imported-craft-author-5214\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Madison\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e81ef54f7167d02c2934e5f15e365973f4f3cf2f-702x702-png\",\"_type\":\"reference\"}},\"lastName\":\"Tiemtoré\",\"role\":\"Content Marketing Lead\"},{\"_id\":\"imported-craft-author-521548\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f1cba9eed8de\",\"_type\":\"block\",\"children\":[{\"_key\":\"f1cba9eed8de0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Steven is Group Product Manager for the Braze Messaging (Canvas/Campaigns) product areas. He works with Engineers, Designers, and PMs on the team to deliver impactful product enhancements. Outside of work, you can find him going on hikes around the NY area, watching Brooklyn Nets games, or spending time with family and friends.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Steven\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1f21005faa52a59597677622eb4d60d95038ba0a-1429x1429-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Camiña\",\"role\":\"Group Product Manager, Braze\"},{\"_id\":\"imported-craft-author-5216\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nicole Codd and Andy\",\"headshot\":null,\"lastName\":\"Trevino\",\"role\":\"\"},{\"_id\":\"imported-craft-author-5219\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a7987b8e0a69\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7987b8e0a690\",\"_type\":\"span\",\"marks\":[],\"text\":\"Emily is the Customer Advocacy Associate at Braze. She manages the Firebrands program, which consists of our champion users looking to connect and learn from other thought leaders in the industry. Emily graduated from the University of Michigan with a degree in Communication Studies and a certificate in Sales and Marketing through the Ross School of Business.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f4a40f8ea7a2549b4e9633d54f60f9d63308e6fd-537x536-png\",\"_type\":\"reference\"}},\"lastName\":\"Halperin\",\"role\":\"Customer Advocate Associate, Braze\"},{\"_id\":\"imported-craft-author-5222\",\"_type\":\"person\",\"bio\":[{\"_key\":\"86d826c1baf1\",\"_type\":\"block\",\"children\":[{\"_key\":\"86d826c1baf10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jennifer Keck is a copywriter and founder of Keck Marketing. When she isn't writing, you can find her watching B-horror movies or exploring hiking trails in upstate New York.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jennifer\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-61beec6690a62736692e6a3ada393ab42fc7b1b1-251x251-png\",\"_type\":\"reference\"}},\"lastName\":\"Keck\",\"role\":\"Copywriter\"},{\"_id\":\"imported-craft-author-5225\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7453a2520cd9\",\"_type\":\"block\",\"children\":[{\"_key\":\"7453a2520cd90\",\"_type\":\"span\",\"marks\":[],\"text\":\"John Thies is the CEO and Cofounder of Email on Acid, a pre-deployment Email QA platform that strives to remove the inherent fear of hitting the \\\"Send Button\\\". He’s a passionate and engaging industry leader who lives, breathes, and dreams in email (seriously). John also serves as the CEO of Cause for Awareness, a recently formed non-profit that empowers other non-profit organizations with digital marketing resources. He resides in Denver, Colorado with his wife and son.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"John\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-142f8d826d3cac7f7a97ba0bff573b5b5e2364d4-853x853-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Thies\",\"role\":\"CEO and Cofounder at Email on Acid\"},{\"_id\":\"imported-craft-author-5228\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f7deee6e2d53\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7deee6e2d530\",\"_type\":\"span\",\"marks\":[],\"text\":\"Diana Kim is a Senior Product Manager at Braze. She transitioned into product management from growth marketing to challenge herself on building meaningful products that will help marketers build brilliant user experiences. She was formerly the Senior Growth Marketing Manager at Ibotta where she led growing the Ibotta app and changing the way consumers get rewarded for making every day purchases for over 3 years.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Diana\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b0a8409fc0fb118c1a6f0cf9d5be5324fe619cf7-200x200-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kim\",\"role\":\"Senior Product Manager at Braze\"},{\"_id\":\"imported-craft-author-5231\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dafc7c3c19dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"dafc7c3c19dd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Warrick is our VP of Industries and has been a client of Braze for the past 4 years. He has specialized in growth, ecommerce, and retail in emerging markets.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Warrick\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d0192d7e4e96d7e85f406589c0c3594d7c1e40bb-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Godfrey\",\"role\":\"VP, Industry Solutions at Braze\"},{\"_id\":\"imported-craft-author-5234\",\"_type\":\"person\",\"bio\":[{\"_key\":\"03ec2d25e2b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"03ec2d25e2b50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ashley Christiano is a Principal Customer Marketing Manager, Global SMB based out of Los Angeles. When she’s not helping customers get more out of Braze, she’s probably sorting her books by color, writing horoscopes, or hanging out with her cat Gracie and dog Louise.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Ashley\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a3c717c8622fdac73483738e09a024ff2af7bafd-1020x1020-png\",\"_type\":\"reference\"}},\"lastName\":\"Christiano\",\"role\":\"Principal Customer Marketing Manager, Global SMB at Braze\"},{\"_id\":\"imported-craft-author-5237\",\"_type\":\"person\",\"bio\":[{\"_key\":\"da33f363d32d\",\"_type\":\"block\",\"children\":[{\"_key\":\"da33f363d32d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Grace is a Senior Enterprise Success Manager who joined Braze in March 2018. Grace has spent her career in marketing and advertising, helping brands achieve their marketing goals through the use of technology.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Grace\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5e5a263f25305603f8568d37233cc1e1d64d57f5-796x691-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bacon\",\"role\":\"Senior Customer Success Manager at Braze\"},{\"_id\":\"imported-craft-author-5240\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4d8c6f6876e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d8c6f6876e30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the Email Experience Council (eec), after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Matthew\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-580607d09adf9b0949869c75b2039839a45c0ca6-825x825-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Vernhout\",\"role\":\"Director, Privacy \u0026 Industry Relations at 250ok\"},{\"_id\":\"imported-craft-author-524217\",\"_type\":\"person\",\"bio\":[{\"_key\":\"6f418e31f88f\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f418e31f88f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mohammadreza Javanian is an Editorial Content Writer at Talon.One.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Mohammadreza\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5b98a7a119ba6b2bf0b602a790c7e12820a557e7-752x632-png\",\"_type\":\"reference\"}},\"lastName\":\"Javanian\",\"role\":\"\"},{\"_id\":\"imported-craft-author-5243\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9993de7a1019\",\"_type\":\"block\",\"children\":[{\"_key\":\"9993de7a10190\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mike Dulle is the Sr. Product Manager - Data/Analytics at Braze. When not crunching numbers about crunching numbers, you'll find him at impromptu living-room dance parties with his daughter, or re-living his old chef days in his home kitchen.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Mike\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f5db1cf41ad22f57f40b034596645483dbc375bc-882x1010-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Dulle\",\"role\":\"Sr. Product Manager - Data/Analytics at Braze\"},{\"_id\":\"imported-craft-author-5246\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a90969c33eb2\",\"_type\":\"block\",\"children\":[{\"_key\":\"a90969c33eb20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Maggie Breeden is a Product Manager at Grindr with a Masters in Public Administration from USC. She is proud that her work allows her to combine her passion for social justice and love of the mobile space to build the best product for its users. She’s biked from SF to LA with AIDS/Lifecycle twice.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Maggie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b02e8cfbfc4bb7b156e42b33737c8eb84c86d6c7-1185x1185-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Breeden\",\"role\":\"Product Manager at Grindr\"},{\"_id\":\"imported-craft-author-5249\",\"_type\":\"person\",\"bio\":[{\"_key\":\"96241bf38bc3\",\"_type\":\"block\",\"children\":[{\"_key\":\"96241bf38bc30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jackie and Namkyu are both Solutions Consultants here at Braze. Namkyu works out of our NY office, and Jackie the SF office. When they aren't out meeting with clients they are reminiscing on their former roles as Customer Success Managers at Braze. Namkyu has a love of food and poetry and Jackie can always be found at a yoga studio or cycling.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jackie Franklin \u0026 Namkyu\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e586805804c7782d7977ec3a76837ecee0cd62bc-666x610-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Oh\",\"role\":\"Solutions Consultants at Braze\"},{\"_id\":\"imported-craft-author-5252\",\"_type\":\"person\",\"bio\":[{\"_key\":\"8ca1cd2530bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ca1cd2530bc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Michelle has a passion for all things data and is a strong advocate for being data-informed. She works in growth and marketing strategy and enjoys the endless opportunities to continuously learn and drive impact. She loves the tech space for being fast-paced, goal-oriented, and results-driven.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Michelle\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1fb5ab804b20c9164b41c0eb58733ea18d952f35-371x356-png\",\"_type\":\"reference\"}},\"lastName\":\"Huang\",\"role\":\"Email and Messaging Lead at Canva\"},{\"_id\":\"imported-craft-author-5255\",\"_type\":\"person\",\"bio\":[{\"_key\":\"14e9b91f4ab6\",\"_type\":\"block\",\"children\":[{\"_key\":\"14e9b91f4ab60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rachel is a digital transformation evangelist and passionate problem solver who has spent the last 11+ years partnering with some of the biggest retail and consumer goods brands in the world. Rachel loves understanding the ins and outs of a business and uncovering opportunities for brands to transform and drive growth using innovative technology. Outside the office, you can find her hiking with her dog Sox, cycling, and exploring sunny Los Angeles, where she recently moved.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Rachel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c9f931b0637800ff8bc385003a44c52299644d0c-2207x2336-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Abzug\",\"role\":\"Director of Strategic Business Consulting\"},{\"_id\":\"imported-craft-author-5258\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e843516948bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"e843516948bd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adam Biehler is Head of Partnerships at mParticle where he leverages his passion for building business and solving problems through consultative sales and partnerships. Previously, Adam acted as Director of Global ISV Strategic Partnerships and Business Development for Mulesoft.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Adam\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-22bea0a0940f9937490b880a1c3c0b53dd73641a-432x432-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Biehler\",\"role\":\"VP of Partnerships at mParticle\"},{\"_id\":\"imported-craft-author-5261\",\"_type\":\"person\",\"bio\":[{\"_key\":\"2d5bc9d3dd22\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d5bc9d3dd220\",\"_type\":\"span\",\"marks\":[],\"text\":\"Taylor Gibb is an Enterprise Customer Success Manager on the New York team at Braze. She's a self-proclaimed expert in lifecycle automation, bringing teams together, and making the perfect apple pie.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Taylor\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ba6d827bac9fe858e9595ad5de84412821967691-4057x3773-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Gibb\",\"role\":\"Customer Success Manager, Enterprise at Braze\"},{\"_id\":\"imported-craft-author-5264\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c346ebd8f1bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"c346ebd8f1bc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ronni is a Senior Recruiter here at Braze hiring for our Go-to-Market teams. When she’s not finding the next best Braze employee, she’s spending time with her cat Macy, dog Eva or discovering a hidden gem amongst the smaller cities of Europe.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Ronni Paradiso\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cbcbf261d1717e63b58d71901a29170dc662dfb2-2048x1566-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Johnson\",\"role\":\"Senior Recruiter at Braze\"},{\"_id\":\"imported-craft-author-5267\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ff663af7dbcf\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff663af7dbcf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mitch is an Enterprise Account Executive for Braze, having joined the company in December 2017. Mitch has worked in global software sales since 2005, and loves counseling his clients on industry best practices along with innovative technologies. Prior to Sales, Mitch worked as a sportswriter and announcer in the Denver/Rocky Mountain region after graduating from the University of Colorado at Boulder in 2002 with a degree in Journalism (Broadcast News).\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Mitch\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e5b291692c18b25fd36baaf4918a5ed8ef60c629-3723x3476-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Schneider\",\"role\":\"Enterprise Account Executive at Braze\"},{\"_id\":\"imported-craft-author-5270\",\"_type\":\"person\",\"bio\":[{\"_key\":\"706358b5cc20\",\"_type\":\"block\",\"children\":[{\"_key\":\"706358b5cc200\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tom Pinckney leads Partnerships and Business Development at Segment, the customer data infrastructure company. Tom is an expert on data management, analytics, and marketing technologies. Tom works closely with Segment’s Technology and Channel Partners that advise, architect, and implement customer data infrastructure. Prior to Segment, Tom held various business development leadership positions at Cloudera and sales leadership roles at Coverity (now Synopsys).\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Tom\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b181a5bb031f806e068e557c9c955c70d42f2f8b-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Pinckney\",\"role\":\"Head of Business Development and Partnerships at Segment\"},{\"_id\":\"imported-craft-author-5273\",\"_type\":\"person\",\"bio\":[{\"_key\":\"5d835c9fc177\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d835c9fc1770\",\"_type\":\"span\",\"marks\":[],\"text\":\"Kathryn is the Product Marketing Manager, Analyst Relations at Braze. When she’s not marketing our product here at Braze HQ, you can catch her grooving around Central Park, crushing a sudoku, or meticulously crafting the perfect piece of avo toast.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Kathryn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a6a5d4fdedea60e0469adfa379d046000269168d-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Harmon\",\"role\":\"Product Marketing Manager, Analyst Relations, Braze\"},{\"_id\":\"imported-craft-author-5276\",\"_type\":\"person\",\"bio\":[{\"_key\":\"cbdd319b4909\",\"_type\":\"block\",\"children\":[{\"_key\":\"cbdd319b49090\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brian Wheeler is VP, Product Engineering at Braze. When he’s not busy shaking smartphones in the air, you can find him predicting the winner of House Hunters and not wearing watches because they are bad luck.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Brian\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-41728486e43dcc35480ab3cf1d6a2ad0e94efc98-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wheeler\",\"role\":\"Senior Director, Engineering at Braze\"},{\"_id\":\"imported-craft-author-5279\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Julian\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b92d73c243f8cfecf6b4cb2282da002c9a6b96ab-960x958-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Contreras\",\"role\":\"Android Engineer at Braze\"},{\"_id\":\"imported-craft-author-5282\",\"_type\":\"person\",\"bio\":[{\"_key\":\"53de3a83112d\",\"_type\":\"block\",\"children\":[{\"_key\":\"53de3a83112d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Zoë is on the product marketing team specifically overseeing analyst relations and GTM strategy for EMEA. Outside of work Zoë has traveled through over 30 countries seeking adventures such as shark diving in Gansbaai, to uncovering ancient civilizations in Palmyra. When in America, Zoë is a francophile and poodle enthusiast living with her husband and two dogs.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Zoë\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6235fcf586497cd4e7c77d3e9b1ec5e755c92a4f-170x170-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lefeuvre\",\"role\":\"Product Marketing Manager at Braze\"},{\"_id\":\"imported-craft-author-5285\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e4ce06e98d6c\",\"_type\":\"block\",\"children\":[{\"_key\":\"e4ce06e98d6c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Matt is a software engineer that spends his working hours worrying about what his code will look like in six months, and the rest of his time thinking of which wilderness to explore next.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cb996ba95035cea89d144551cd56fcf6765d3694-300x300-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hicks\",\"role\":\"Web Developer at Braze\"},{\"_id\":\"imported-craft-author-5288\",\"_type\":\"person\",\"bio\":[{\"_key\":\"34794e4306a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"34794e4306a70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Zach is a software engineer in New York City. His passions include working out the bugs in big distributed systems then blogging about it, playing electric guitar, and slowly learning the Hungarian language.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Zach\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b69dae7497188c96996a22c31b718658df4029b2-960x960-jpg\",\"_type\":\"reference\"}},\"lastName\":\"McCormick\",\"role\":\"Engineering Manager at Braze\"},{\"_id\":\"imported-craft-author-5291\",\"_type\":\"person\",\"bio\":[{\"_key\":\"612e001bd82d\",\"_type\":\"block\",\"children\":[{\"_key\":\"612e001bd82d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"John Tintle is a Marketing Director at Branch, the global leader in mobile attribution, deep linking, and analytics.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"John\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f635f7f1dc300884fe4509f53a439f3b5cbcf5cf-4018x4018-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Tintle\",\"role\":\"Marketing Director at Branch\"},{\"_id\":\"imported-craft-author-5294\",\"_type\":\"person\",\"bio\":[{\"_key\":\"aa1d5234c2b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"aa1d5234c2b50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Thomas Page McBee’s Lambda award-winning memoir, Man Alive, was named a best book of 2014 by NPR Books, BuzzFeed, Kirkus, and Publisher's Weekly. His “refreshing [and] radical” (The Guardian) second book, Amateur, a reported memoir about learning how to box in order to understand masculinity’s tie to violence, was published in August to wide acclaim. Thomas was the first transgender man to box in Madison Square Garden, a “masculinity expert” for VICE, and the author of the columns “Self-Made Man” for the Rumpus and “The American Man” for Pacific Standard. His current column, \\\"Amateur,\\\" is for Condé Nast's Them. A former senior editor at Quartz, his essays and reportage have appeared in the New York Times, Playboy, and Glamour. He is passionate about gender equality, LGBTQ rights, and the importance of diversity in media, and speaks and teaches about related topics all over the country. He lives in Brooklyn with his wife.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Thomas\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2885eaeaa59a8c58f52c0cef28c7357b9c2d7a0c-199x300-jpg\",\"_type\":\"reference\"}},\"lastName\":\"McBee\",\"role\":\"Journalist and Author\"},{\"_id\":\"imported-craft-author-5297\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d7067c730aba\",\"_type\":\"block\",\"children\":[{\"_key\":\"d7067c730aba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Peter Longofono is a Brooklyn-based writer, editor, and musician. When he isn’t writing copy on customer engagement, brand humanity, and the Braze product suite, you can find him testing new recipes with his sister and tearing up a few Django Reinhardt songs on guitar.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Peter\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8e32137a7ab835a7cc70397bb51fa7fd26031f00-1365x1365-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Longofono\",\"role\":\"Copywriter at Braze\"},{\"_id\":\"imported-craft-author-5300\",\"_type\":\"person\",\"bio\":[{\"_key\":\"8e018a33aca8\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e018a33aca80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Andrew is a People Business Partner based in New York City. At Braze, you can find him advising and coaching Braze team members, and managing strategic HR projects.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Andrew\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9e5986d913252d9999c0dbcd01eb5a56a3a231b4-4441x4219-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Tuchfeld\",\"role\":\"People Business Partner at Braze\"},{\"_id\":\"imported-craft-author-5303\",\"_type\":\"person\",\"bio\":[{\"_key\":\"206ca4325f84\",\"_type\":\"block\",\"children\":[{\"_key\":\"206ca4325f840\",\"_type\":\"span\",\"marks\":[],\"text\":\"Anna is a Business Intelligence Analyst at Braze’s NYC headquarters. She doubles as a foodie, poet, Austin Texpat and music enthusiast.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Anna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8ee4814bd25cc956aa1683d8c388bd77828b5b01-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mongillo\",\"role\":\"Business Intelligence Analyst at Braze\"},{\"_id\":\"imported-craft-author-5306\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7c39490dae38\",\"_type\":\"block\",\"children\":[{\"_key\":\"7c39490dae380\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jesse Tao runs business intelligence for Braze. When he's not crunching the numbers, you can find him making his own version of Korean fried chicken and cornbread.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jesse\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8b9b3e904af14d4beda4d95593ea33887fc033cb-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Tao\",\"role\":\"Director, Data Strategy at Braze\"},{\"_id\":\"imported-craft-author-5308\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4788efc9d00d\",\"_type\":\"block\",\"children\":[{\"_key\":\"4788efc9d00d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With 18+ years of traditional and digital media experience, Sharon has used her influence and know-how to brand and launch numerous campaigns and products. Every other year, she visits Africa to reconnect with Lasayen, an orphaned elephant she adopted. She admits he’s now too big to hug: “He pushes me around!”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sharon\",\"headshot\":null,\"lastName\":\"Harris\",\"role\":\"VP, Alliance Relationships, Google Marketing Platform Alliance, Deloitte Consulting LLP\"},{\"_id\":\"imported-craft-author-5311\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dceff12deee7\",\"_type\":\"block\",\"children\":[{\"_key\":\"dceff12deee70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Susan works across departments to reduce and prevent corporate risk. She’s known for throwing amazing dinner parties.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Susan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fcf7700dc4e0f00ea173e3dd2a0e7eecfe0e0102-680x720-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wiseman\",\"role\":\"SVP, General Counsel, and Corporate Secretary at Braze\"},{\"_id\":\"imported-craft-author-5314\",\"_type\":\"person\",\"bio\":[{\"_key\":\"fa162d695560\",\"_type\":\"block\",\"children\":[{\"_key\":\"fa162d6955600\",\"_type\":\"span\",\"marks\":[],\"text\":\"Georgia Harrison is the Director, Customer Success, EMEA at Braze. When she’s not trying to hack the Braze platform with webhooks, you’ll find her re-watching Eurovision and cuddling her two Burmese cats, Nala and Roo.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Georgia Glanville\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e6509f07a71cba7aff4d9b99c584c1cbd1a85db9-960x960-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Harrison\",\"role\":\"Team Lead, Customer Success at Braze\"},{\"_id\":\"imported-craft-author-5317\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b21f1757749e\",\"_type\":\"block\",\"children\":[{\"_key\":\"b21f1757749e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Boris manages the AI and machine learning \u0026 Intelligence Suite products of Braze. In his past life as a computational neuroscientist, Boris built interfaces to allow people’s neurons to control virtual reality.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Boris\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-34686873104a48494dbc58baef63812e2017e43e-1008x1008-png\",\"_type\":\"reference\"}},\"lastName\":\"Revechkis\",\"role\":\"Product Manager at Braze\"},{\"_id\":\"imported-craft-author-5320\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d002d9ff318d\",\"_type\":\"block\",\"children\":[{\"_key\":\"d002d9ff318d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jordan Houghton Mace is a New York-based senior customer success manager. When she’s not helping Braze clients strategize long-term retention programs and optimize lifecycle engagement, you can find her hiking, eating queso, or cheering on the Kansas City Chiefs.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jordan Houghton\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b373cd61edca840337a136324d4d08f65206d7ee-500x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mace\",\"role\":\"Customer Success Team Lead for Enterprise at Braze\"},{\"_id\":\"imported-craft-author-5323\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f3094f126ada\",\"_type\":\"block\",\"children\":[{\"_key\":\"f3094f126ada0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jennie Park is a Product Marketing Manager at Braze. When she’s not at Braze HQ, you can find JP in the ceramics studio, zipping around Brooklyn on her souped up road bike, or playing frisbee in the park with her pup, Tali.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jennie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-68987693ea73449d3bc329763fb86bbcc8e6dbc3-5616x3744-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Park\",\"role\":\"Product Marketing Manager at Braze\"},{\"_id\":\"imported-craft-author-5326\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ee3660e69b0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6048215604c\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Team\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":null},{\"_id\":\"imported-craft-author-5326-ja\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Team\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":\"Braze\"},{\"_id\":\"imported-craft-author-5328\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e7ffcb282d7c\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7ffcb282d7c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Swati Teerdhala works in Product Marketing at Braze. In her free time, you can find her writing, reading, or eating her way through NYC.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Swati\",\"headshot\":null,\"lastName\":\"Teerdhala\",\"role\":\"Product Marketing at Braze\"},{\"_id\":\"imported-craft-author-5331\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f2bb9fac2a9e\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2bb9fac2a9e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jane Grenier is the Creative Brand Storyteller at Braze. Prior to joining the company, she led creative operations at Quartz (qz.com, now a division of Tokyo-based Uzabase), working with a team of marketers, technologists, designers and branded-content specialists. In her lengthy publishing career, Jane has served as strategist for custom marketing solutions across mobile, digital, social, and print platforms, primarily at Condé Nast, at both the brand and corporate level. As an adjunct instructor at the NYU School of Professional Studies Center for Publishing master’s program, Jane teaches Introduction to Marketing and Branding. She and her husband, sculptor Jean-Marie Grenier, divide their time between Greenpoint, Brooklyn, and the Ardèche in the south of France.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jane\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0b59886f040c7d87ee9a18279c34624d65075b40-170x170-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Grenier\",\"role\":\"Creative Brand Storyteller at Braze\"},{\"_id\":\"imported-craft-author-5334\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e4082c9ffa6a\",\"_type\":\"block\",\"children\":[{\"_key\":\"e4082c9ffa6a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marjorie is a French lawyer and privacy professional based in London. Besides negotiating contracts with Braze customers, she manages the Braze privacy program and legal operations. Marjorie loves cooking, traveling, and spending time with her husband and two sons.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Marjorie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-318db64d2457f12e07485e18a242a0598a845b58-500x513-png\",\"_type\":\"reference\"}},\"lastName\":\"Armitage\",\"role\":\"Associate General Counsel and Senior Director, EMEA, at Braze\"},{\"_id\":\"imported-craft-author-5337\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c5e4b66036bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5e4b66036bd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lauren Leonardi is a Brooklyn-based writer and internet professional. When she's not writing about mobile marketing, she uses digital marketing to support the growth of local, independently owned businesses. She also writes about global travel through the lens of social, economic, and ecological sustainability.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Lauren\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-37e7d7eee8e1429ed82aa7d809dc32ed8e5d3b69-225x225-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Leonardi\",\"role\":\"Writer\"},{\"_id\":\"imported-craft-author-5340\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4cd1a313c483\",\"_type\":\"block\",\"children\":[{\"_key\":\"4cd1a313c4830\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nicolas Berliner is a solutions consultant at Braze. Working from the London office, he helps clients all over Europe with technical and strategic advice. In his free time, he likes traveling to new places, listening to audiobooks and kitesurfing.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Nicolas\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-89601da3c68bd74dc42baeadf67200ce4adbe3e8-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Berliner\",\"role\":\"Solutions Consultant at Braze\"},{\"_id\":\"imported-craft-author-5343\",\"_type\":\"person\",\"bio\":[{\"_key\":\"cc5f73d5f9ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc5f73d5f9ae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lenny Fishler is leading machine learning research at Braze and specializes in client data professional services. He has implemented a variety of data pipelines and algorithms and has architected and implemented Braze's BI stack—and when he's not busy consulting with Braze clients, you can find him mixing the latest deep house tracks.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Lenny\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b045f9bfef38cf548261826612c098063235223a-600x600-png\",\"_type\":\"reference\"}},\"lastName\":\"Fishler\",\"role\":\"Data Strategy Manager at Braze\"},{\"_id\":\"imported-craft-author-5346\",\"_type\":\"person\",\"bio\":[{\"_key\":\"808f5b5ff3ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"808f5b5ff3ad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Bill Magnuson is cofounder and CEO at Braze . Bill's love for technology began when he was a child, where he often spent his recesses inside on the computer instead of playing frisbee outside (his other true passion). He previously served as CTO at Braze, overseeing the company's product and engineering divisions.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Bill\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ab8012a059afc65b18318f58302600e665664bad-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Magnuson\",\"role\":\"Cofounder and CEO at Braze\"},{\"_id\":\"imported-craft-author-5348\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9cdb595deda7\",\"_type\":\"block\",\"children\":[{\"_key\":\"9cdb595deda70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Author of the new book “Lessons from Mars: How One Global Company Cracked the Code on Higher Performance Collaboration,” Carlos also has an MFA in Acting. He once cross-dressed to play the role of Mother Ginger (all those children under her skirts) in a Cuban-American production of The Nutcracker in Miami.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Carlos\",\"headshot\":null,\"lastName\":\"Valdes-Dapena\",\"role\":\"Author\"},{\"_id\":\"imported-craft-author-5351\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dbb9816fe4dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"dbb9816fe4dc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Matt McRoberts oversees all Braze programs related to the company's technology and agency partnerships, among other responsibilities. His passions include wrestling, hip hop, and, of course, classic 1980s coming-of-age film Vision Quest.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f855df3de7f24c9706f21f355181db1b658d8a8d-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"McRoberts\",\"role\":\"SVP, Global Alliances at Braze\"},{\"_id\":\"imported-craft-author-5351-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b54169c7fea6\",\"_type\":\"block\",\"children\":[{\"_key\":\"b54169c7fea60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Matt McRoberts oversees all Braze programs related to the company's technology and agency partnerships, among other responsibilities. His passions include wrestling, hip hop, and, of course, classic 1980s coming-of-age film Vision Quest.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f855df3de7f24c9706f21f355181db1b658d8a8d-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"McRoberts\",\"role\":\"SVP, Global Alliances at Braze\"},{\"_id\":\"imported-craft-author-5354\",\"_type\":\"person\",\"bio\":[{\"_key\":\"5f0d7597f1ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f0d7597f1ac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dave traverses the globe evangelizing Braze at every stop. Always on the go with his mobile device at arm’s length, Dave's an avid proponent of great engagement marketing on mobile. When not working in the technology world, Dave is a husband and father, Brazilian Jiu-Jitsu practitioner, and Pit Bull rescue advocate.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Dave\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d004e36a5a1e9f5f18975da095b3b2b12c7a6734-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Goldstein\",\"role\":\"Senior Director of Partnerships \u0026 Channel at Braze\"},{\"_id\":\"imported-craft-author-5357\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e7ee5e60acf7\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7ee5e60acf70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Michigan born and raised, Marissa’s a world-traveling, acronym–loving, marketing thought leader with a fondness for figure skating, red wine, and early 90s hip hop.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Marissa\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b89720e61aa6a786c1b0c60e70107931387c1a57-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Aydlett\",\"role\":\"SVP of Marketing at Braze\"},{\"_id\":\"imported-craft-author-5360\",\"_type\":\"person\",\"bio\":[{\"_key\":\"bf8c6b7b78a6\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf8c6b7b78a60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Kelsey is a writer and editor based in New York. When she's not writing about the latest and greatest in mobile marketing for Braze, you can find her on the hunt for some proper gumbo in NYC.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Kelsey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3cdf0c2c61ecfd7114e48492f1bb75a9a1ba184a-774x718-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Cottingham\",\"role\":\"Editor, Content Marketing at Braze\"},{\"_id\":\"imported-craft-author-5363\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d3dbcb2c2e5e\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3dbcb2c2e5e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze Cofounder and CTO\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Jon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0bd3585b1a63f0f9ca3d25718a6749380551d752-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hyman\",\"role\":\"CTO\"},{\"_id\":\"imported-craft-author-5366\",\"_type\":\"person\",\"bio\":[{\"_key\":\"fabfccf8d547\",\"_type\":\"block\",\"children\":[{\"_key\":\"fabfccf8d5470\",\"_type\":\"span\",\"marks\":[],\"text\":\"Todd Grennan is a New York-based writer and editor. When he's not writing about mobile marketing, customer retention and emerging technologies for Braze, you can find him trying to read his way through every Wikipedia article related to World War II.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Todd\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7169cec744775a452979e476154dc3ee2dcf9fc1-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Grennan\",\"role\":\"Content Production Principal, Content Marketing at Braze\"},{\"_id\":\"imported-craft-author-5369\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9ba0b97027db\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ba0b97027db0\",\"_type\":\"span\",\"marks\":[],\"text\":\"When he’s not leading the Braze product management team, you can find Kevin playing guitar, hating on Snapchat, and watching every nature documentary known to man.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f1fefd9d8bc2cc9f1f2ccb0f55f7fe6c3eb18653-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wang\",\"role\":\"Chief Product Officer\"},{\"_id\":\"imported-craft-author-5372\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ae60e9231302\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae60e92313020\",\"_type\":\"span\",\"marks\":[],\"text\":\"Namkyu Oh is a Solutions Consultant at Braze. When he’s not working with brands on strategizing customer engagement or implementing our products, you can find him writing poems and learning how to cook his grandmother’s favorites.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Namkyu\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bfa64cd25812cc2ede9a1657006cc9952e95ca97-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Oh\",\"role\":\"Solutions Consultant at Braze\"},{\"_id\":\"imported-craft-author-5375\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0388e558fe6c\",\"_type\":\"block\",\"children\":[{\"_key\":\"0388e558fe6c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mary Kearl is a writer and digital strategist, who has led email, social media, and content marketing for several brands. She has helped launch six mobile apps and one niche social network and is always up for a good Netflix/Hulu/Amazon Prime binge recommendation or travel tip\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Mary\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9747875c949c1a2e45958b54cc642051e457f5cf-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kearl\",\"role\":\"Writer\"},{\"_id\":\"imported-craft-author-5375-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"01e51156c58d\",\"_type\":\"block\",\"children\":[{\"_key\":\"01e51156c58d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mary Kearl is a writer and digital strategist, who has led email, social media, and content marketing for several brands. She has helped launch six mobile apps and one niche social network and is always up for a good Netflix/Hulu/Amazon Prime binge recommendation or travel tip\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Mary\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9747875c949c1a2e45958b54cc642051e457f5cf-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kearl\",\"role\":\"Writer\"},{\"_id\":\"imported-craft-author-5378\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a27dc5ba8904\",\"_type\":\"block\",\"children\":[{\"_key\":\"a27dc5ba89040\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jena Donlin leads product marketing at Braze. She likes understanding how technologies work and the impact they have. Outside the office, you can find her running, cycling, and reading the latest #brazebooks book club selection.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jena\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6c8082e7de549fceae5a2d85f2aced3557774870-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Donlin\",\"role\":\"Product Marketing Director at Braze\"},{\"_id\":\"imported-craft-author-613288\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b24cd38f10cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"b24cd38f10cb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jojo Zieff is a Product Marketing Manager, newly based out of San Francisco. When he's not preaching about Canvas Flow, you can find him running through Golden Gate Park or supporting his beloved Boston sports teams.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jojo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-61c84d4d4023c37e22ec12225b6336e9de039ab1-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Zieff\",\"role\":\"Senior Product Marketing Manager, Braze\"},{\"_id\":\"imported-craft-author-617806\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Chris\",\"headshot\":null,\"lastName\":\"Haines\",\"role\":\"Senior Software Engineer, Platforms \u0026 Channels, Braze\"},{\"_id\":\"imported-craft-author-62122\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Mark\",\"headshot\":null,\"lastName\":\"Ghermezian\",\"role\":\"\"},{\"_id\":\"imported-craft-author-62166\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"\",\"headshot\":null,\"lastName\":\"PRNewswire\",\"role\":\"\"},{\"_id\":\"imported-craft-author-62168\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"PR\",\"headshot\":null,\"lastName\":\"Newswire\",\"role\":\"\"},{\"_id\":\"imported-craft-author-623398\",\"_type\":\"person\",\"bio\":[{\"_key\":\"259f01a4cea7\",\"_type\":\"block\",\"children\":[{\"_key\":\"259f01a4cea70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Inayah Lakhani is the Manager of the Certification Program at Braze, where she works with the Braze Learning team to create impactful learning experiences for partners and customers. She’s often found thinking about certifications, coffee and cats- and of course, her next alliteration.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Inayah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a4f845301304403cf6992baecf67b1d95105302b-642x656-png\",\"_type\":\"reference\"}},\"lastName\":\"Lakhani\",\"role\":\"\"},{\"_id\":\"imported-craft-author-63927\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d7ac93ee4e69\",\"_type\":\"block\",\"children\":[{\"_key\":\"d7ac93ee4e690\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nick Robin is a product manager at Braze working on our SMS/MMS team. He's focused on creating brilliant text based messaging experiences for our customers across expanding marketing channels. When he's not writing user stories and QA-ing new features, you can find him teaching his old dog new tricks (literally—he can shut off a light now).\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Nick\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-951262f6ce828a62d22bbd038b959b15e03c6109-504x508-png\",\"_type\":\"reference\"}},\"lastName\":\"Robin\",\"role\":\"Director, Product Management, Braze\"},{\"_id\":\"imported-craft-author-657672\",\"_type\":\"person\",\"bio\":[{\"_key\":\"8738596c0138\",\"_type\":\"block\",\"children\":[{\"_key\":\"8738596c01380\",\"_type\":\"span\",\"marks\":[],\"text\":\"Colleen Woodford is a Senior Product Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Colleen\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1f8a671167862e5ebbcff10bcd9d419b7f32eeae-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Woodford\",\"role\":\"Senior Product Manager\"},{\"_id\":\"imported-craft-author-661210\",\"_type\":\"person\",\"bio\":[{\"_key\":\"affd4429e5dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"affd4429e5dc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dan Stone is an Email Deliverability Principal based out of the UK. With 15 years of email experience, including ten years as an email marketer, he leverages his blend of marketing and deliverability expertise to help marketers get the best from their email programs.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Dan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-560662f0d6eaa69bf3b97b6d7115f1a0d53150f9-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Stone\",\"role\":\"Team Lead, Email Deliverability\"},{\"_id\":\"imported-craft-author-668298\",\"_type\":\"person\",\"bio\":[{\"_key\":\"8b0b7dc58ffd\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b0b7dc58ffd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sharon Panelo is a Senior Director, Strategic Consulting at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sharon\",\"headshot\":null,\"lastName\":\"Panelo\",\"role\":\"\"},{\"_id\":\"imported-craft-author-671390\",\"_type\":\"person\",\"bio\":[{\"_key\":\"5c3512bc0202\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c3512bc02020\",\"_type\":\"span\",\"marks\":[],\"text\":\"Katy Yuan is a Product Marketer at Census, a data activation and Reverse ETL platform. She's worked at both large and small SaaS companies over the past 8 years, and is passionate about helping businesses do more with their data.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Katy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7e59b9208f32a929afe06546ad087972852131fb-1074x1072-png\",\"_type\":\"reference\"}},\"lastName\":\"Yuan\",\"role\":\"Product Marketing Manager, Census\"},{\"_id\":\"imported-craft-author-677855\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0a2082ef75d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a2082ef75d50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Shannon Cook is the Director of New Channel Activation at Movable Ink, a content generation SaaS company that works with enterprise-level brands to bolster their email and mobile marketing efforts. Often described as \\\"the cup of coffee I didn't have yet, but no longer need,\\\" her optimistic problem-solving approach powers enablement and training activities across new channels, such as push, in-app, and SMS. Shannon also owns the GTM strategy for new channels at Movable Ink.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Shannon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1a0e0909c676e5d82aef9aca14c8c3d108f52635-528x532-png\",\"_type\":\"reference\"}},\"lastName\":\"Cook\",\"role\":\"Director of New Channel Activation, Movable Ink\"},{\"_id\":\"imported-craft-author-691185\",\"_type\":\"person\",\"bio\":[{\"_key\":\"53e0d67057b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"53e0d67057b50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Blair Pettit is the Corporate Social Responsibility Lead based in Austin, TX. Outside of leading our product/cash grant strategies and employee volunteerism, Blair can be found snuggling with her 90 lb fur baby (Millie the Great Dane), trying to win the next OrangeTheory fitness challenge, or working her way through all the seasons of Survivor.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Blair\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-08425f46ef96d57c8bb8b90f8be85270b3ef7be3-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Pettit\",\"role\":\"Corporate Social Responsibility Lead, Braze\"},{\"_id\":\"imported-craft-author-700909\",\"_type\":\"person\",\"bio\":[{\"_key\":\"795e490c0b83\",\"_type\":\"block\",\"children\":[{\"_key\":\"795e490c0b830\",\"_type\":\"span\",\"marks\":[],\"text\":\"Neeraj Thakrar is a Customer Success Manager for our Global Strategic Clients based out of London. Outside of his day-to-day, Neeraj is his team's personal film and tv recommendation machine. Some say he’s watched everything under the sun, and some say he just copies reviews from the internet! He’s currently mourning the ending of Succession, by watching endless youtube videos about it.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Neeraj\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a6ef01b25e7169f5e49ac0a89789d8bac93eac5a-926x928-png\",\"_type\":\"reference\"}},\"lastName\":\"Thakrar\",\"role\":\"\"},{\"_id\":\"imported-craft-author-710701\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Edwin Amador Artiles, Colleen Kerr, Jen McNamee, Alex\",\"headshot\":null,\"lastName\":\"Rees\",\"role\":\"\"},{\"_id\":\"imported-craft-author-711133\",\"_type\":\"person\",\"bio\":[{\"_key\":\"6d897c1c7831\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d897c1c78310\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ajay Phatak is a Senior Analytics Consultant at Braze. Ajay brings a cross-functional approach to data consulting. Coming from a Data Science background in the gaming industry, Ajay is always looking for ways to connect the dots between the latest Data Science advances and everyday practical use cases. In his free time, Ajay enjoys ballroom dancing and playing various musical instruments.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Ajay\",\"headshot\":null,\"lastName\":\"Phatak\",\"role\":\"Senior Analytics Consultant, Braze\"},{\"_id\":\"imported-craft-author-726415\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4f70b77ff1cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f70b77ff1cc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As part of his work at Braze, Dave Favicchio supports some of the most significant global accounts out there. Before joining Braze, Dave was employed by a Braze customer and worked on product and growth initiatives.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Dave\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d3f93c8d1c2879269aff8974a76cf65b8815e816-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Favicchio\",\"role\":\"Lead Solutions Consultant, GSA, Braze\"},{\"_id\":\"imported-craft-author-72657\",\"_type\":\"person\",\"bio\":[{\"_key\":\"029c7f1c73ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"029c7f1c73ad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Julia Weinstock is a Customer Success Manager based out of the NYC office. When she's not helping her customers get the most out of Braze, you can find her restaurant hopping (and taking fire food pics) across NYC or getting involved in the latest fitness trend.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Julia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6ec5568f06d7eee2d0c16398261c7458391f66af-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Weinstock\",\"role\":\"Senior Customer Success Manager, Commercial, Braze\"},{\"_id\":\"imported-craft-author-74757\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d5dc7204df22\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5dc7204df220\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sofia Linse is a Senior UX Researcher based out of our NYC headquarters. When she’s not digging into customer needs and problems, you can find her hunting out the next Asian restaurant to add to her favorites list or debating which park has the prettiest view of the New York skyline.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sofia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d079931cf3d759a4bd8eed106193a35ac65fd952-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Linse\",\"role\":\"Senior UX Researcher, Braze\"},{\"_id\":\"imported-craft-author-74830\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Tom\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-579527c49873cd11af29d8423dec4b3760d162fb-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kelly\",\"role\":\"Senior Technical Account Manager, EMEA at Braze\"},{\"_id\":\"imported-craft-author-752731\",\"_type\":\"person\",\"bio\":[{\"_key\":\"845b054347e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"845b054347e60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Ian Abels, Product Manager, Braze\"},{\"_key\":\"845b054347e61\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"32b0955c5f6c\",\"_type\":\"block\",\"children\":[{\"_key\":\"32b0955c5f6c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ian brings a pragmatic approach to product development. He comes from an engineering background and has helped to onboard a number of the largest Braze customers. In his spare time, Ian enjoys reading and playing music.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"84abbf8d36ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"84abbf8d36ad0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Donnie Kendall, Sr. Software Engineer, Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4de6308b8166\",\"_type\":\"block\",\"children\":[{\"_key\":\"4de6308b81660\",\"_type\":\"span\",\"marks\":[],\"text\":\"Donnie has over a decade of experience building highly-scalable software, both in the cloud and on-prem. Outside of work, Donnie enjoys being a father, traveling, and playing the sax.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Ian Abels and Donnie\",\"headshot\":null,\"lastName\":\"Kendall\",\"role\":\"\"},{\"_id\":\"imported-craft-author-75591\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Team Braze and Team\",\"headshot\":null,\"lastName\":\"Tealium\",\"role\":\"\"},{\"_id\":\"imported-craft-author-76127\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sam\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0f675ed62a0c5c9663fe31202ba3f06e822c1fff-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Miller\",\"role\":\"Strategic Business Consultant, Braze\"},{\"_id\":\"imported-craft-author-764996\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7acfc7ed8552\",\"_type\":\"block\",\"children\":[{\"_key\":\"7acfc7ed85520\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esther is an Email Deliverability Principal at Braze, based out of Atlanta. She enjoys figuring out the favorite foods of her puppy Nanamo, obsessively studying restaurant menus, and fiscal responsibility.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Esther\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-691dc97a5a6ba52c157d98a4d9dfbce8e261d151-792x770-png\",\"_type\":\"reference\"}},\"lastName\":\"Perez\",\"role\":\"Email Deliverability Principal, Braze\"},{\"_id\":\"imported-craft-author-766652\",\"_type\":\"person\",\"bio\":[{\"_key\":\"eb76ca08e6d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb76ca08e6d20\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Katharina Hassemer is Head of Marketing at \"},{\"_key\":\"eb76ca08e6d21\",\"_type\":\"span\",\"marks\":[\"1a25ea5ebcf3\",\"em\"],\"text\":\"optilyz\"},{\"_key\":\"eb76ca08e6d22\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\", Europe's leading direct mail automation software. In 2021, she took upon the role of Climate Officer, being in charge of measuring, offsetting, and reducing the companies' CO2 footprint.\"}],\"markDefs\":[{\"_key\":\"1a25ea5ebcf3\",\"_type\":\"link\",\"href\":\"https://optilyz.com/\"}],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Katharina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6e83213ae8c1e02b1d73284c25507f5e90dd54db-1052x1052-png\",\"_type\":\"reference\"}},\"lastName\":\"Hassemer\",\"role\":\"Head of Marketing at optilyz\"},{\"_id\":\"imported-craft-author-782650\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"L'équipe\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":\"\"},{\"_id\":\"imported-craft-author-79345\",\"_type\":\"person\",\"bio\":[{\"_key\":\"6a80194408fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a80194408fc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Molly Lisenco is the VP, Global Technical Support at Braze. When she's not working with her team to help troubleshoot technical issues, you can find her diving head first down the rabbit hole into true crime podcasts, tending to her ever-growing garden, or doing comedy.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Molly\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6504ae30b9dc74a31ed4532599943330c0843a03-582x514-png\",\"_type\":\"reference\"}},\"lastName\":\"Lisenco\",\"role\":\"VP, Global Technical Support, Braze\"},{\"_id\":\"imported-craft-author-806882\",\"_type\":\"person\",\"bio\":[{\"_key\":\"eeb9b89680cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"eeb9b89680cd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Kent McGovern is an Email Deliverability Principal here at Braze, where he helps senders get the most from their email marketing by advising them on email deliverability best practices, authentication, legislation, and ISP mediation.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Kent\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a316fa12ea069e74f1f6fe12151a3b185a1596cd-660x676-png\",\"_type\":\"reference\"}},\"lastName\":\"McGovern\",\"role\":\"Email Deliverability Principal, Braze\"},{\"_id\":\"imported-craft-author-813516\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ashley Baird and Caitlyn\",\"headshot\":null,\"lastName\":\"Grundy\",\"role\":\"\"},{\"_id\":\"imported-craft-author-816832\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ed3556967b6e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed3556967b6e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"アクセンチュアを経て、2022年5月にBraze入社。ストラテジックビジネスコンサルタントとして、お客様の成功とBrazeの成長を楽しみに働いています。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"佐藤\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f36b2d6369331b9545ed6e42a5a6c24e4d2471be-1063x1064-jpg\",\"_type\":\"reference\"}},\"lastName\":\"洋介\",\"role\":\"Braze ストラテジー&オペレーション本部\"},{\"_id\":\"imported-craft-author-816832-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a7eaecb699b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7eaecb699b40\",\"_type\":\"span\",\"marks\":[],\"text\":\"アクセンチュアを経て、2022年5月にBraze入社。ストラテジックビジネスコンサルタントとして、お客様の成功とBrazeの成長を楽しみに働いています。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"佐藤\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f36b2d6369331b9545ed6e42a5a6c24e4d2471be-1063x1064-jpg\",\"_type\":\"reference\"}},\"lastName\":\"洋介\",\"role\":\"Braze ストラテジー&オペレーション本部\"},{\"_id\":\"imported-craft-author-819962\",\"_type\":\"person\",\"bio\":[{\"_key\":\"89c2c01d4548\",\"_type\":\"block\",\"children\":[{\"_key\":\"89c2c01d45480\",\"_type\":\"span\",\"marks\":[],\"text\":\"Zak Rittenhouse is an experienced LearnOps leader at Braze, with over ten years of experience in the Learning and Development field. He is passionate about Marvel movies, comic books, and video games, which often become sources of inspiration for his work.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Zak\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4709457e9ce51dc9087d86a3e2159857b945cf89-958x1054-png\",\"_type\":\"reference\"}},\"lastName\":\"Rittenhouse\",\"role\":\"Talent Development Operations Manager, Vice President Pride @ Braze\"},{\"_id\":\"imported-craft-author-820809\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Simone\",\"headshot\":null,\"lastName\":\"Illsley\",\"role\":\"\"},{\"_id\":\"imported-craft-author-852444\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e6c553515290\",\"_type\":\"block\",\"children\":[{\"_key\":\"e6c5535152900\",\"_type\":\"span\",\"marks\":[],\"text\":\"Colleen Kerr is a Senior Product Manager for data products, based out of Braze headquarters in NYC. Outside of work, she’s often exploring her neighborhood and listening to a podcast, or occasionally escaping the city to go skiing or hiking on weekends.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Colleen\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bebb1825dec339b8b446a98ffabdebbf3d367c91-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Kerr\",\"role\":\"Senior Product Manager, Braze\"},{\"_id\":\"imported-craft-author-87433\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"PJ\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fe70e78729b370ea479b2d9740678fb595685752-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bruno\",\"role\":\"Director, Customer Education, Braze\"},{\"_id\":\"imported-craft-author-90700\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sami\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-995dd2d1fe35a6a899ae22ceb411f965e4b8793a-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Hamdan\",\"role\":\"Support Engagement Lead, Braze\"},{\"_id\":\"imported-craft-author-914627\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7560a36d8e96\",\"_type\":\"block\",\"children\":[{\"_key\":\"7560a36d8e960\",\"_type\":\"span\",\"marks\":[\"em\",\"strong\"],\"text\":\"Denise Balbin, Senior Partner Marketing Manager, Heap\"},{\"_key\":\"7560a36d8e961\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" is a seasoned B2B partner marketing expert with over a decade of experience cultivating collaborative partnerships through a customer-centric marketing strategy.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Denise\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-533c71ad0d8286ff70793ac872780f7a626838da-902x880-png\",\"_type\":\"reference\"}},\"lastName\":\"Balbin\",\"role\":\"Senior Partner Marketing Manager, Heap\"},{\"_id\":\"imported-craft-author-917074\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9962fd03898e\",\"_type\":\"block\",\"children\":[{\"_key\":\"9962fd03898e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lizzy is a Senior Product Manager based in New York. A former community manager and journalist, when she's not working you can probably find her checking out different yoga studios or traveling around the world.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Lizzy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7358508ee4ecb4cda8baf6d04ae99c58173e58c2-849x847-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kim\",\"role\":\"Senior Product Manager, Braze\"},{\"_id\":\"imported-craft-author-917173\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c44ff42ef6ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"c44ff42ef6ca0\",\"_type\":\"span\",\"marks\":[\"strong\",\"strong\"],\"text\":\"Lexie Haggerty is a Senior Product Marketing Manager at Braze and Ian Abels is a Senior Product Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Lexie Haggerty and Ian\",\"headshot\":null,\"lastName\":\"Abels\",\"role\":\"\"},{\"_id\":\"imported-craft-author-918404\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4ee87bda9b67\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ee87bda9b670\",\"_type\":\"span\",\"marks\":[],\"text\":\"Gurbir Sukhija, is the VP, Product Management at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Gurbir\",\"headshot\":null,\"lastName\":\"Sukhija\",\"role\":\"VP, Product Management\"},{\"_id\":\"imported-craft-author-922710\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ba0d220153f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba0d220153f50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ishan is a Senior Strategic Business Consultant, passionate about creating meaningful connections with people. In his free time, he’s exploring a new country, geeking out over aviation trends, or practicing yoga.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Ishan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-053556b77f0e25daef8c306ae1005bcd28c79b18-696x854-png\",\"_type\":\"reference\"}},\"lastName\":\"Sharma\",\"role\":\"Senior Creative Strategist, Braze\"},{\"_id\":\"imported-craft-author-934885\",\"_type\":\"person\",\"bio\":[{\"_key\":\"74d3050eed37\",\"_type\":\"block\",\"children\":[{\"_key\":\"74d3050eed370\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brandon Liu is an Senior Strategic Business Consultant on the Braze Strategic Consulting team based out of NYC. When not helping brands with their customer engagement strategies, you can find him exploring art galleries around the city while listening to K-pop.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Brandon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6f2c8a1f71bbbf9c438da9fd7949c460b415624c-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Liu\",\"role\":\"Senior Strategic Business Consultant, Braze\"},{\"_id\":\"imported-craft-author-956127\",\"_type\":\"person\",\"bio\":[{\"_key\":\"96d21441b472\",\"_type\":\"block\",\"children\":[{\"_key\":\"96d21441b4720\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lexie Haggerty is a Senior Product Marketing Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Lexie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-917432328de7216909471c04f0a4f65a65e21c36-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Haggerty\",\"role\":\"Senior Product Marketing Manager, Braze\"},{\"_id\":\"imported-craft-author-963778\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d019439fcb17\",\"_type\":\"block\",\"children\":[{\"_key\":\"d019439fcb170\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marty Mercado is a Lead Creative Strategist at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Marty\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-21a7a388657a11b1cc1e9bb74bab39e336815ac8-660x654-png\",\"_type\":\"reference\"}},\"lastName\":\"Mercado\",\"role\":\"Lead Creative Strategist\"},{\"_id\":\"imported-craft-author-978132\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sato\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7d5a9621d4c5afd2c914618b983555efa4a309d4-1612x1612-png\",\"_type\":\"reference\"}},\"lastName\":\"Yosuke\",\"role\":\"\"},{\"_id\":\"imported-craft-author-978132-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"77d51ca3defc\",\"_type\":\"block\",\"children\":[{\"_key\":\"77d51ca3defc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"アクセンチュアを経て、2022年5月にBraze入社。ストラテジックビジネスコンサルタントとして、お客様の成功とBrazeの成長を楽しみに働いています。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sato\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7d5a9621d4c5afd2c914618b983555efa4a309d4-1612x1612-png\",\"_type\":\"reference\"}},\"lastName\":\"Yosuke\",\"role\":\"Braze ストラテジー&オペレーション本部\"},{\"_id\":\"imported-craft-author-994886\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4d20879a324c\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d20879a324c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jordan Maahs is a Senior Lead Growth Manager, Partnerships at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jordan\",\"headshot\":null,\"lastName\":\"Maahs\",\"role\":\"\"},{\"_id\":\"imported-craft-author-998870\",\"_type\":\"person\",\"bio\":[{\"_key\":\"73d09bec859f\",\"_type\":\"block\",\"children\":[{\"_key\":\"73d09bec859f0\",\"_type\":\"span\",\"marks\":[\"em\",\"em\"],\"text\":\"Brandon Liu is a Senior Insights Analyst at Braze and Lexie Haggerty is a Senior Product Marketing Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Brandon Liu and Lexie\",\"headshot\":null,\"lastName\":\"Haggerty\",\"role\":\"\"},{\"_id\":\"imported-craft-author-from-event-23a949a3599f17146e8748d989a91989aa19e61f-d514ab99fff4fafc54d0c73e7254ed1cef48b1b0\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"松本\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ad44c1cf3baed84f2c200834117885962ede420b-438x438-png\",\"_type\":\"reference\"}},\"lastName\":\"彩\",\"role\":\"Mixpanel, Inc\"},{\"_id\":\"imported-craft-author-from-event-7a9e2dd938cbb6017c2fc0321d0eade129394834-67cd17fec4fbe0392f0327c6b7832e558b214315\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"石原\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-92be7552b21524af2fd214d1daa661713af54421-3000x1996-png\",\"_type\":\"reference\"}},\"lastName\":\"翔太郎\",\"role\":\"ナイル株式会社 DX\u0026マーケティング事業部 DX\u0026AI事業推進課\"},{\"_id\":\"imported-craft-author-from-event-Alex-Bird\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Alex\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6e6fb7e07fcee422ad7cebd6bfc0459ead24472c-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bird\",\"role\":\"Product Manager, Openpay\"},{\"_id\":\"imported-craft-author-from-event-Alex-Yu\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Alex\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-698fe3f7a26776d82be5c6a9e6761f6839153be2-260x260-png\",\"_type\":\"reference\"}},\"lastName\":\"Yu\",\"role\":\"Co-Founder at Grafted Growth\"},{\"_id\":\"imported-craft-author-from-event-Alexandra-Moldovan\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Alexandra\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2e8238691862caaa31abb7cb9d3f954a6261b970-3076x3076-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Moldovan\",\"role\":\"Sr CRM \u0026 Marketing Automation Specialist at Lunar\"},{\"_id\":\"imported-craft-author-from-event-Alexis-Bouvard\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Alexis\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2c403cbfebc39ee92a6bd6e77b57053e149eee96-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bouvard\",\"role\":\"Global Head CRM, Glovo\"},{\"_id\":\"imported-craft-author-from-event-Alka-Gupta\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Alka\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cce56eeeff17b75c5e4fa8fe48a5f8629a9f021d-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Gupta\",\"role\":\"Director of Data \u0026 People, BukuWarung\"},{\"_id\":\"imported-craft-author-from-event-Allan-Heo\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Allan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d13ecffbded24931c939126d97ead97892fbc69f-260x260-png\",\"_type\":\"reference\"}},\"lastName\":\"Heo\",\"role\":\"Senior Customer Success Manager, Global SMB at Braze\"},{\"_id\":\"imported-craft-author-from-event-Allison-Bryant\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Allison\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-153d8602f20d6028f4dcb2b18d0eb3d14f8e6c66-1054x1106-png\",\"_type\":\"reference\"}},\"lastName\":\"Bryant\",\"role\":\"Sr. Marketing Manager, CRM/Lifecycle at Ten Percent Happier\"},{\"_id\":\"imported-craft-author-from-event-Andrew-Byrne\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Andrew\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3a6dedbd0330de87c23dd50f160e6d94240823c8-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Byrne\",\"role\":\"Account Executive, Braze\"},{\"_id\":\"imported-craft-author-from-event-Anthony-Castellano\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Anthony\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-35458d8b346c4d910f3397ec1e67a08484b71b8f-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Castellano\",\"role\":\"Senior Manager, Audience Engagement, Digital Media - ABC News\"},{\"_id\":\"imported-craft-author-from-event-April-Mullen\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"April\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3190afde25e4c6123a83bb1bb172ee28dcece781-900x1125-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mullen\",\"role\":\"Sr. Director of Content Strategy at Braze\"},{\"_id\":\"imported-craft-author-from-event-Arianna-Ionescu\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Arianna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5e1d85a699fbac52871c5146728c9aeb1b85856e-3362x3386-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Ionescu\",\"role\":\"Product Marketing Operations Associate, Disney Streaming (EMEA)\"},{\"_id\":\"imported-craft-author-from-event-Arron-Benson\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Arron\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ee8d67024d9883f489eed15bb0220e93351242d0-2536x3170-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Benson\",\"role\":\"Senior Product Manager, Wynn Resorts\"},{\"_id\":\"imported-craft-author-from-event-Ashley-Panek\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ashley\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f777d9a29c7dbb3dea8799a50271d17d24ed3156-560x560-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Panek\",\"role\":\"Associate Manager, CRM \u0026 Performance Media at KFC US\"},{\"_id\":\"imported-craft-author-from-event-Ashley-Travis\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ashley\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-406ad02e31fb83e1ce2da2e88912cf37e19d998e-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Travis\",\"role\":\"KFC Head of Global Product Capabilities\"},{\"_id\":\"imported-craft-author-from-event-Austin-Spivey\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Austin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-00f6f8c767057f2357880001c5c70b44216f0eb4-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Spivey\",\"role\":\"Learning Engagement Manager, Braze\"},{\"_id\":\"imported-craft-author-from-event-Barry-James\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"175df5cf-f4f8-48e1-9530-7777ab3979b7\",\"_type\":\"reference\"},\"firstName\":\"Barry\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d677ad53e78f7883cbb4b25db95d3660e845f7b0-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"James\",\"role\":\"Lifecycle Marketing Manager at You Need A Budget\"},{\"_id\":\"imported-craft-author-from-event-Ben-Glynn\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ben\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1bb714e99bf6686d7555d3696930db5937bd752d-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Glynn\",\"role\":\"Head of Growth APAC, Mixpanel\"},{\"_id\":\"imported-craft-author-from-event-Billie-Loewen\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Billie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0dbe02e05757940876b39cb86e90af47769b6f0e-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Loewen\",\"role\":\"Senior Director of Growth at Willowtree\"},{\"_id\":\"imported-craft-author-from-event-Braden-Carlson\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Braden\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ab6361b363e3e39a2cb21fa72016315354209230-150x150-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Carlson\",\"role\":\"Senior Manager, Personalization Data \u0026 Analytics at Accenture\"},{\"_id\":\"imported-craft-author-from-event-Cara-Norton\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-240602\",\"_type\":\"reference\"},\"firstName\":\"Cara\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-086100036933d0c2185df36e955143578ce91369-256x256-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Norton\",\"role\":\"Co-Founder and Head of Operations, Snoop\"},{\"_id\":\"imported-craft-author-from-event-Carolyn-Krogoll\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Carolyn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f10e3a3b92cd323eb1dfb70bce37bf43a00337cf-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Krogoll\",\"role\":\"Senior Customer Success Manager, Braze\"},{\"_id\":\"imported-craft-author-from-event-Carson-Smith\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Carson\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-565f1578a34be084587b2ce79efcc2452874ee83-450x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Smith\",\"role\":\"Senior Email Marketing Specialist at Brad's Deals\"},{\"_id\":\"imported-craft-author-from-event-Cassie-Tovar\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Cassie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d34464693653278207e46407421e8989a5856370-500x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Tovar\",\"role\":\"Lifecycle Marketing Manager, Quizlet\"},{\"_id\":\"imported-craft-author-from-event-Chandra-Mostov\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Chandra\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-49c88c2a4b7fd42d5792ec38913d64b411390dd7-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mostov\",\"role\":\"Global Chief Operating Officer, Wunderman Thompson\"},{\"_id\":\"imported-craft-author-from-event-Charlie-Vayas\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Charlie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4e5e6b0c5639037a3c9b8f24e1a5b3b645e15d58-326x326-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Vayas\",\"role\":\"Regional Digital Transformation Manager at Grupo KFC\"},{\"_id\":\"imported-craft-author-from-event-Charlotte-Jones\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Charlotte\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-81c15c3a4c1913654a4f82ed0db271825e7c3a43-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Jones\",\"role\":\"Marketing at KFC South Pacific\"},{\"_id\":\"imported-craft-author-from-event-Chloe-Robertson\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Chloe\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0a01dc14ccf3a08c2e42e557b491d06e877fa484-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Robertson\",\"role\":\"CRM Marketing Manager, SpotHero\"},{\"_id\":\"imported-craft-author-from-event-Christi-Townsend\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Christi\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-97f5cfa49207f17128200ecc4a14249fc3c5b04c-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Townsend\",\"role\":\"Senior Strategic Partner Marketing Manager\"},{\"_id\":\"imported-craft-author-from-event-Christie-Lee\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Christie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1bb3e34d665130dbe3b55649027b6d6a8c4e3e03-392x380-png\",\"_type\":\"reference\"}},\"lastName\":\"Lee\",\"role\":\"Campaign Asia\"},{\"_id\":\"imported-craft-author-from-event-Christine-Robinson\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Christine\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7729f48d0f1f96958567962b9a512f3081124298-697x929-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Robinson\",\"role\":\"Email and Push Marketing Specialist, Disney Movie Insiders\"},{\"_id\":\"imported-craft-author-from-event-Chye-Yien\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Chye\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-575c6b5f57e1fea28fb5d1f9791c52346cb086c7-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Yien\",\"role\":\"Senior Strategic Business Consultant, Braze\"},{\"_id\":\"imported-craft-author-from-event-Clea-Moore\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Clea\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b1c07b063848fc14f4f79d348ae17f93d129f31b-1886x1886-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Moore\",\"role\":\"Principal Product Manager, Yahoo\"},{\"_id\":\"imported-craft-author-from-event-Clement-Gosse\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Clement\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0edd49743ae2ceddf0da3663a1aa08b7cc69a326-200x200-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Gosse\",\"role\":\"APAC Partnerships, Braze\"},{\"_id\":\"imported-craft-author-from-event-Coco-Janze\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Coco\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9aee1708abd208fbc3ec3a73738578c4d8659d27-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Janze\",\"role\":\"Principal Customer Success Manager, Braze\"},{\"_id\":\"imported-craft-author-from-event-Dan-Stephan\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Dan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7c05107f0f5552a7e12b9e3e2ea7144edc0a1382-202x202-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Stephan\",\"role\":\"Global Technology \u0026 Solutions Partnerships Leader at Amplitude\"},{\"_id\":\"imported-craft-author-from-event-Dana-Newman\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Dana\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-095823315ce1abd7aa33877bc1cae587f61eac75-596x514-png\",\"_type\":\"reference\"}},\"lastName\":\"Newman\",\"role\":\"Global Strategic Customer Success Manager, Braze\"},{\"_id\":\"imported-craft-author-from-event-Danika-Schultz\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Danika\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-725de31411483d326fc7f193c768f3243eb3d363-600x600-png\",\"_type\":\"reference\"}},\"lastName\":\"Schultz\",\"role\":\"CRM Manager at Maven Clinic\"},{\"_id\":\"imported-craft-author-from-event-Daura-Dominguez\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Daura\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ace49456b842e2888e7219c03aa338a05156633c-1475x1475-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Dominguez\",\"role\":\"CRM \u0026 Lifecycle Marketing Lead at Planta\"},{\"_id\":\"imported-craft-author-from-event-Dennis-DeGregor\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Dennis\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4a35b4c27d53bee260f100239327d835b1254b5c-602x602-png\",\"_type\":\"reference\"}},\"lastName\":\"DeGregor\",\"role\":\"Vice President, Chief Data Officer at Ogilvy/Verticurl\"},{\"_id\":\"imported-craft-author-from-event-Dipanshu-Malhotra\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Dipanshu\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4cf35c13629cfd0826c8d814eb374c43796214e8-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Malhotra\",\"role\":\"Lead Solutions Consultant at Braze\"},{\"_id\":\"imported-craft-author-from-event-Donna-Young\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Donna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-45991b15d660b82532c4251730b2b2700602d8ea-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Young\",\"role\":\"Customer Success Manager, Global SMB at Braze\"},{\"_id\":\"imported-craft-author-from-event-Dyah-Wulandari\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Dyah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-485317d69c239a5c2009d80f293d4f1ccb708d9a-400x400-png\",\"_type\":\"reference\"}},\"lastName\":\"Wulandari\",\"role\":\"VP of Performance Marketing, Tiket.com\"},{\"_id\":\"imported-craft-author-from-event-Emily-Dillon\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9d30ba6aca95344f45968158f9690005a2022ebe-675x675-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Dillon\",\"role\":\"Product Marketing Manager, Data Sharing \u0026 Data Marketplace Snowflake\"},{\"_id\":\"imported-craft-author-from-event-Erica-Rutledge\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Erica\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-08fb9b04873d665835e04d76cd7f28a577a2d6c4-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Rutledge\",\"role\":\"Associate Marketing Manager, Growth Retention at Ibotta\"},{\"_id\":\"imported-craft-author-from-event-Erika-Bratschun\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Erika\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e16932aaccdf10d9f82361c90160506bfedd3926-260x260-png\",\"_type\":\"reference\"}},\"lastName\":\"Bratschun\",\"role\":\"Team Lead, Solutions Consulting @ Braze\"},{\"_id\":\"imported-craft-author-from-event-Ernest-Choi\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ernest\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ee38e54e1319e200e040970027f52c78b1c53ccc-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Choi\",\"role\":\"Sr. Director Digital and Loyalty at Tim Hortons\"},{\"_id\":\"imported-craft-author-from-event-Franky-Saxena\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Franky\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a77500448ecafae24853753ebfdc5a4e9e800013-1161x773-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Saxena\",\"role\":\"Senior Lead AI Solutions Consultant\"},{\"_id\":\"imported-craft-author-from-event-Gareth-Ballard\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Gareth\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0df19e14965e9ae956a6bf7fa3a92d86a6dc8dce-4388x6582-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Ballard\",\"role\":\"VP, Partnerships\"},{\"_id\":\"imported-craft-author-from-event-Georgia-Harrison\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Georgia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e6509f07a71cba7aff4d9b99c584c1cbd1a85db9-960x960-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Harrison\",\"role\":\"Senior Director, Customer Success EMEA, Braze\"},{\"_id\":\"imported-craft-author-from-event-Georgia-Price\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Georgia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-87ba7f7faa0d4caece2fc4d4598092deb202b023-600x600-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Price\",\"role\":\"Director of Digital and CRM at Pressed\"},{\"_id\":\"imported-craft-author-from-event-Greg-Erdelyi\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Greg\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-75b90a2b035752bcf7eb4aec5633cc4001324f4e-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Erdelyi\",\"role\":\"VP, Brand Marketing\"},{\"_id\":\"imported-craft-author-from-event-Griffin-Bohm\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Griffin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-17158904c55700b36ebc2f8e3eda763e09e7a833-260x260-png\",\"_type\":\"reference\"}},\"lastName\":\"Bohm\",\"role\":\"Senior Lifecycle Marketing Manager at Pinger\"},{\"_id\":\"imported-craft-author-from-event-Guest-Speaker\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Guest\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-eaad614d53894b38e6d399c0cbae12bc7602c91f-371x371-png\",\"_type\":\"reference\"}},\"lastName\":\"Speaker\",\"role\":\"Ben Lappin Director Customer Experience, The Guardian\"},{\"_id\":\"imported-craft-author-from-event-Guillermo-Hermosillo\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Guillermo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e3bbebab71545d8dbccc32c6b85e512888f331d6-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hermosillo\",\"role\":\"Marketing \u0026 Digital Transformation Director, Burger King Mexico\"},{\"_id\":\"imported-craft-author-from-event-Hamzeh-Daoud\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Hamzeh\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-99e1cbfb86482580742d05340397d16905d732be-2402x2181-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Daoud\",\"role\":\"SMB Customer Success at Braze\"},{\"_id\":\"imported-craft-author-from-event-Ido-Bar\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ido\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9bb5d1b0607174c8ccbd67f46ad2e030f68a3536-1552x1430-png\",\"_type\":\"reference\"}},\"lastName\":\"Bar\",\"role\":\"Senior Commercial Director, Technology Partners\"},{\"_id\":\"imported-craft-author-from-event-Jack-Wilton\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jack\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7ed8f9db572ddeb88667322a883246fd38f60ef3-200x200-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wilton\",\"role\":\"Head of CRM, Free Now\"},{\"_id\":\"imported-craft-author-from-event-Jackie-Rivera\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jackie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cd271796864d949234d0fc005cab7b7c137c5fec-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Rivera\",\"role\":\"Strategist, CRM and Email\"},{\"_id\":\"imported-craft-author-from-event-Jackson-Yomogida\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jackson\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7c7b2169090b469e893ff5670397b6298fdba3f1-260x260-png\",\"_type\":\"reference\"}},\"lastName\":\"Yomogida\",\"role\":\"Co-Founder at Grafted Growth\"},{\"_id\":\"imported-craft-author-from-event-Jason-Moore\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jason\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2a048ea169789312ce1595dcaf83a740ad207a98-449x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Moore\",\"role\":\"Lead Digital Producer, Digital Product Operations, Disney Parks, Experiences \u0026 Products\"},{\"_id\":\"imported-craft-author-from-event-Jeff-Long\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jeff\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d72043caf59fb0b1275a13afbd43039b48159063-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Long\",\"role\":\"Director, Digital Ventures at KFC\"},{\"_id\":\"imported-craft-author-from-event-Jeremy-BrandtVorel\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jeremy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3c4fd1edc0a3b3fce9fc0a12025f92e214fba537-1583x1583-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Brandt-Vorel\",\"role\":\"Digital Marketing Specialist, National Geographic\"},{\"_id\":\"imported-craft-author-from-event-Jessica-Diaz\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jessica\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4a5b5047cc4dbe0d315822d79a2e786ea6a8a233-1170x2080-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Diaz\",\"role\":\"Marketing Operations Associate, Disney Streaming\"},{\"_id\":\"imported-craft-author-from-event-Jimmy-OBrien\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jimmy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6e776efdc1d8908e1600d404876c21ee9f733bde-322x322-jpg\",\"_type\":\"reference\"}},\"lastName\":\"O’Brien\",\"role\":\"CRM \u0026 Digital Manager, The Coffee Club\"},{\"_id\":\"imported-craft-author-from-event-John-Heywood\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"John\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-448f26a07e847523e7c42d790a0e908e5d4fd3a0-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Heywood\",\"role\":\"Director of Product Marketing, Braze\"},{\"_id\":\"imported-craft-author-from-event-John-Wolf\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"John\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4caceb22c4453851286cf95d6c308c4e73a6deff-281x281-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wolf\",\"role\":\"Senior Director, Product Management\"},{\"_id\":\"imported-craft-author-from-event-Jordan-Mace\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jordan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-784c1ffceb027aa28827f0df761461b886115949-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mace\",\"role\":\"Senior Manager, Customer Success, Enterprise at Braze\"},{\"_id\":\"imported-craft-author-from-event-Josh-DeNutte\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Josh\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d813429bac50ef6bc57971bae4714787dc67de15-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"DeNutte\",\"role\":\"eCommerce Brand Manager at KFC South Pacific\"},{\"_id\":\"imported-craft-author-from-event-Julie-Tellier\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Julie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-80eecd1df0bb3f16e458bb25020dc06ff5bf43e4-250x333-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Tellier\",\"role\":\"Senior Data Analyst, Digital Media - Movies Anywhere\"},{\"_id\":\"imported-craft-author-from-event-Julio-Bermudez\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Julio\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d849a6d04c7e9d675191d2f5a03dda0380d6c719-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bermudez\",\"role\":\"VP APAC and LATAM, Amplitude\"},{\"_id\":\"imported-craft-author-from-event-Kai-Williams\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kai\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-56c41c0d0ea3b6e8c17fa22a862e4ffe0ad88204-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Williams\",\"role\":\"Manager, Customer and Partner Training, Braze\"},{\"_id\":\"imported-craft-author-from-event-Kanchan-Lad\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kanchan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dba464225bf7fd8ed2d3f4507f067bd91bdcbabb-624x624-png\",\"_type\":\"reference\"}},\"lastName\":\"Lad\",\"role\":\"Senior Product Manager of MarTech \u0026 Loyalty, Papa Johns UK\"},{\"_id\":\"imported-craft-author-from-event-Karan-Gupta\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Karan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-defb3a6ff2c5de292b4d27386108ba67ff978a7b-260x260-png\",\"_type\":\"reference\"}},\"lastName\":\"Gupta\",\"role\":\"Head of CRM, Grover\"},{\"_id\":\"imported-craft-author-from-event-Katie-ShireEngleman\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Katie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c3be480aac17bcd4e7cf7738c0d0fbf7be6ed0a5-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Shire-Engleman\",\"role\":\"Vice President, Growth \u0026 Retention Marketing\"},{\"_id\":\"imported-craft-author-from-event-Kayla-Brown\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kayla\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-00dac170831e31c116a55a0a00f9c6c8b3db6254-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Brown\",\"role\":\"Senior Manager, Digital Marketing, Hibbett | City Gear\"},{\"_id\":\"imported-craft-author-from-event-Kelsey-Nelson\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kelsey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0de60445233dfa35dd2979ab3d6d059685e76922-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Nelson\",\"role\":\"VP, Product Marketing, Braze\"},{\"_id\":\"imported-craft-author-from-event-Kenneth-Soo\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kenneth\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5a2abd93f194c86f3e555a98e4392126ffd621d5-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Soo\",\"role\":\"Director, Customer Success, Braze\"},{\"_id\":\"imported-craft-author-from-event-Kevin-Schectman\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2140fae7823f01e13adf3d10c307024ba385297f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Shectman\",\"role\":\"Senior Director, Product Marketing, Braze\"},{\"_id\":\"imported-craft-author-from-event-Kimberly-Weible\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kimberly\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f18c64666125820aa1fe600a06fa516b12c3029b-242x242-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Weible\",\"role\":\"CRM Tech Lead at Pizza Hut\"},{\"_id\":\"imported-craft-author-from-event-Kish-Daswani\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kish\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-76401a083a55f889145723f19d13eaa608037c62-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Daswani\",\"role\":\"Digital and Channels Manager at KFC Philippines\"},{\"_id\":\"imported-craft-author-from-event-Kit-Ho\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kit\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-180c27c95fc8f52552f6ff4c1501fc4e8faa7a62-200x200-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Ho\",\"role\":\"AVP \u0026 Head of Solutions Consulting, Braze\"},{\"_id\":\"imported-craft-author-from-event-Kristian-Robinson\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kristian\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e529028690bcdf5f12c7352ef68a099cfab19cd0-130x130-png\",\"_type\":\"reference\"}},\"lastName\":\"Robinson\",\"role\":\"Creative Developer, CACI\"},{\"_id\":\"imported-craft-author-from-event-Laina-Davidson\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Laina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5354eefb4fdb8357048acc052dbcdb1ed6726625-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Davidson\",\"role\":\"Senior Lifecycle Marketing Manager, Braze\"},{\"_id\":\"imported-craft-author-from-event-Lanisha-Newstead\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lanisha\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8c4e4b0cb666bca4dc5bd45ae78dafe328149454-130x130-png\",\"_type\":\"reference\"}},\"lastName\":\"Newstead\",\"role\":\"Customer Success Manager, Braze\"},{\"_id\":\"imported-craft-author-from-event-Lauren-Tyus\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lauren\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a6ece178fcd43a9dc7b6de5c604162549bd7ec7c-450x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Tyus\",\"role\":\"Senior Account Executive, Mid-Market at Braze\"},{\"_id\":\"imported-craft-author-from-event-Logan-Resparc\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Logan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ecd026a744a91127b0b9ddf58092d46d04af47d3-6761x4510-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Resparc\",\"role\":\"Manager, Partner Activation \u0026 Engagement\"},{\"_id\":\"imported-craft-author-from-event-Maddie-Groves\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Maddie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3774bb82516b1139ffb771d35fe225091821f044-600x600-png\",\"_type\":\"reference\"}},\"lastName\":\"Groves\",\"role\":\"Head of Lifecycle Marketing, Quizlet\"},{\"_id\":\"imported-craft-author-from-event-Maggie-Hays\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Maggie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-db29a799d7247d0e0436a23e6a02f4b6b8333e9f-200x200-png\",\"_type\":\"reference\"}},\"lastName\":\"Hays\",\"role\":\"Senior Product Manager, Data Services, SpotHero\"},{\"_id\":\"imported-craft-author-from-event-Mariam-Asmar\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Mariam\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-859ab908f74982edbc8c8e00d3c280c0a649965f-532x532-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Asmar\",\"role\":\"VP, Strategic Consulting, Braze\"},{\"_id\":\"imported-craft-author-from-event-Mark-Buckweitz\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Mark\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b61dec58db640ae33264382409d0d54716d91ed2-400x467-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Buckweitz\",\"role\":\"Associate Director, Acquisition \u0026 Retention, Marvel Entertainment\"},{\"_id\":\"imported-craft-author-from-event-Matt-Parisi\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-12d1a043e3ebef941393874ef0a0b6d1deafdb37-450x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Parisi\",\"role\":\"Director of Product Marketing at Tealium\"},{\"_id\":\"imported-craft-author-from-event-Matthew-Stith\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Matthew\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7a58601aafbb59da2c15a733ea6b3de9cf5a25b6-480x481-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Stith\",\"role\":\"Spamhaus, Industry Liaison\"},{\"_id\":\"imported-craft-author-from-event-Michael-Donaghy\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Michael\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4f9e1e302c821a747e221555777c526dc582092f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Donaghy\",\"role\":\"Customer Success, Global SMB at Braze\"},{\"_id\":\"imported-craft-author-from-event-Michael-Whitman\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Michael\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8b636a1c5ef595179e600d6b742f2fccb93f428b-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Whitman\",\"role\":\"Director, Customer Engagement \u0026 Retention at Pizza Hut\"},{\"_id\":\"imported-craft-author-from-event-Miraj-Barodia\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Miraj\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ab9d53213599863e09a5af5f78a2fe99a4550e48-4000x2668-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Barodia\",\"role\":\"Manager, Marketing Operations, ESPN+\"},{\"_id\":\"imported-craft-author-from-event-Mo-Miah\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Mo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f0aad40d2ac2feecbe554595393e270309f0ea8e-260x260-png\",\"_type\":\"reference\"}},\"lastName\":\"Miah\",\"role\":\"Solutions Consultant at Braze\"},{\"_id\":\"imported-craft-author-from-event-Mylinh-Pham\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Mylinh\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4d9c21e445e6880ccccc8350010efd79a6f6e486-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Pham\",\"role\":\"Growth Marketer at Wyze\"},{\"_id\":\"imported-craft-author-from-event-Nick-Cugini\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nick\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ad002e71904388c770ae5efed96351facbb8c000-260x260-png\",\"_type\":\"reference\"}},\"lastName\":\"Cugini\",\"role\":\"Director, Global SMB Customer Success \u0026 Onboarding @ Braze\"},{\"_id\":\"imported-craft-author-from-event-Nick-Loucks\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nick\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2320509aa4c66a2db27c0fbe847f02d7cc2c2b74-480x640-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Loucks\",\"role\":\"Senior Director, Audience Engagement, ESPN\"},{\"_id\":\"imported-craft-author-from-event-Nisha-Mehta\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nisha\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-32adf8dd0e449a1fb0d33ea8f8c4889203171929-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mehta\",\"role\":\"Senior Lifecycle Marketing Manager at VSCO\"},{\"_id\":\"imported-craft-author-from-event-Paramount-\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Paramount+\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-46363d6d92a3d8eabd43e979192ee7f1032c221e-1200x1200-jpg\",\"_type\":\"reference\"}},\"lastName\":null,\"role\":null},{\"_id\":\"imported-craft-author-from-event-Peter-Turner\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Peter\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e079dbe55019524af34bd1b1ccf58babde437681-1600x1067-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Turner\",\"role\":\"Martech Consultant, Turner Solutions\"},{\"_id\":\"imported-craft-author-from-event-Pluto-TV\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Pluto\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1f1f360cef15fe2e23f7d2c55c84aa8b0cfc2bee-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"TV\",\"role\":null},{\"_id\":\"imported-craft-author-from-event-Priscilla-Lam\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Priscilla\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-77d5168d4f0cc895c142c894cc0bfb29e8c0d594-1317x1362-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lam\",\"role\":\"VP Marketing, Partners Federal Credit Union\"},{\"_id\":\"imported-craft-author-from-event-Rachel-Cowlishaw\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Rachel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bd96fccc4b1e8e9d691e6633f69184f3887f87ec-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Cowlishaw\",\"role\":\"Associate Director of Strategy - Retail at Movable Ink\"},{\"_id\":\"imported-craft-author-from-event-Rachel-Tilghman\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Rachel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f84b0811a7a26cb6f66d6fed5e663e685977de9e-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Tilghman\",\"role\":\"AVP, Solutions Consulting, Braze\"},{\"_id\":\"imported-craft-author-from-event-Rasis-Maulana\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Rasis\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a6e090665fb598c3f609a9656920487d699b0b5d-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Maulana\",\"role\":\"Digital Marketing Lead, LinkAja\"},{\"_id\":\"imported-craft-author-from-event-Ricardo-Catalano\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ricardo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f18aed1a1393f553889ba14f1a64f1a4c13f1a20-2412x2412-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Catalano\",\"role\":\"Global Luxury Industry Lead, VML\"},{\"_id\":\"imported-craft-author-from-event-Rich-Karlgaard\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Rich\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fa4af31a1ed4d7782da1bf2b6a8880d4cc27861a-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Karlgaard\",\"role\":\"Editor-at-large and Futurist, Forbes Media\"},{\"_id\":\"imported-craft-author-from-event-Ritza-Trivedi\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ritza\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fa110067e0057b77ac8b0d7c436a09a133565315-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Trivedi\",\"role\":\"Group Head of Marketing, Hugo\"},{\"_id\":\"imported-craft-author-from-event-Ryan-Cardone\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ryan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8cf3f1a6f29e63f21a55b34900b4849978a569b1-374x374-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Cardone\",\"role\":\"Sr Manager, Product Management, ABC News (Technology \u0026 Product Team)\"},{\"_id\":\"imported-craft-author-from-event-Sabrina-Lockey\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sabrina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9a783d5f406cfcb06a4c527891b0d35eb78a9422-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lockey\",\"role\":\"Account Executive at Braze\"},{\"_id\":\"imported-craft-author-from-event-Sally-Bregman\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sally\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8529abdf568d2834af7b9bef9bd6dde51a764591-1764x2645-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bregman\",\"role\":\"Sr. Customer Success Manager at Branch\"},{\"_id\":\"imported-craft-author-from-event-Sam-Meyer\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sam\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5b1d655c272349653973976cc1171828ecbb55b1-450x444-png\",\"_type\":\"reference\"}},\"lastName\":\"Meyer\",\"role\":\"Head of Enterprise, APAC , Braze\"},{\"_id\":\"imported-craft-author-from-event-Samantha-Zellers\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Samantha\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8ee4eaf219c8829997bf9d3d0bf771cbe613ccf9-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Zellers\",\"role\":\"Product Manager, Digital Product Strategy - Mobile Apps, Disney Parks, Experience \u0026 Products, Technology \u0026 Digital\"},{\"_id\":\"imported-craft-author-from-event-Saskia-Amalia\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Saskia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f16989ac6f018cb8bdc6a85a24005b3b5ac9d5b4-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Amalia\",\"role\":\"Product Owner, LinkAja\"},{\"_id\":\"imported-craft-author-from-event-Sean-Buckley\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sean\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e10f1148b5fcde7b1055d478edbb60a05f3ceba3-200x200-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Buckley\",\"role\":\"Partnerships Lead, Retail, Shopify\"},{\"_id\":\"imported-craft-author-from-event-Sean-Collins\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"2a55a529-1791-4691-871d-20aca6f80af4\",\"_type\":\"reference\"},\"firstName\":\"Sean\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fa648d3c38d423ced7ebb69035cebc700d93b267-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Collins\",\"role\":\"VP, Growth Marketing at Bilt\"},{\"_id\":\"imported-craft-author-from-event-Shannon-Reilly\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Shannon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2c3fb6cfc3c7193f07f75553d7eaacfd83142a35-481x481-png\",\"_type\":\"reference\"}},\"lastName\":\"Reilly\",\"role\":\"Senior Lifecycle Marketing Manager, Shake Shack\"},{\"_id\":\"imported-craft-author-from-event-Shar-VanBoskirk\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Shar\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d56c362650f03d00af5ee4b7492f2da64f1bd93e-278x278-png\",\"_type\":\"reference\"}},\"lastName\":\"VanBoskirk\",\"role\":\"VP and Principal Analyst, Forrester\"},{\"_id\":\"imported-craft-author-from-event-Sharice-Siegel\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sharice\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1188a2da6e4fe10927541de0f98a5fb8fc41cb35-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Siegel\",\"role\":\"Advertising \u0026 Marketing Technology Partnerships, Snowflake\"},{\"_id\":\"imported-craft-author-from-event-Sharon-Panelo\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sharon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-14de2dfe738d24c9add14549d579039c6c75d241-2048x1366-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Panelo\",\"role\":\"Senior Director, Strategic Consulting, Braze\"},{\"_id\":\"imported-craft-author-from-event-Shayla-Winslett\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Shayla\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-86d6e533d64010540d717aa1fcd62e6a09d2e085-450x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Winslett\",\"role\":\"Performance Marketing at Pizza Hut International\"},{\"_id\":\"imported-craft-author-from-event-Shyaan-Khan\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Shyaan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2a0bda794e84ad0c154698dab3d4b16e5d7aac56-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Khan\",\"role\":\"Solutions Engineer, Segment\"},{\"_id\":\"imported-craft-author-from-event-Simon-Williams\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Simon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-73ea59b1ec5d83c56decfc28bd6ed9d726784aa7-1080x1080-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Williams\",\"role\":\"Senior Director, Commercial Service Partners\"},{\"_id\":\"imported-craft-author-from-event-Sneha-Jha\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sneha\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-89d5e39d0ad3d3696df7c2da8d25bf13fc6edee4-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Jha\",\"role\":\"Senior Brand Manager, Digital \u0026 CLM at KFC India\"},{\"_id\":\"imported-craft-author-from-event-Sofia-Odino\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sofia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-44529618ae5a6202cc9c7174c8f929ec66a10bd5-600x600-png\",\"_type\":\"reference\"}},\"lastName\":\"Odino\",\"role\":\"Marketing Retention Manager at YOP App\"},{\"_id\":\"imported-craft-author-from-event-Spencer-Barber\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Spencer\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-da2c15e0b0c18ef450cb744c775d617320338d46-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Barber\",\"role\":\"Digital \u0026 Performance Media Analyst at KFC US\"},{\"_id\":\"imported-craft-author-from-event-Spencer-Burke\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Spencer\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-85224ebeaa7239fa4fc7157f0e9420a8a6aa4177-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Burke\",\"role\":\"SVP, Growth, Braze\"},{\"_id\":\"imported-craft-author-from-event-Sprite-Tanaphon\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sprite\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4758b808035dcb95e2780ed9410338ff6c9bc2b9-298x298-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Tanaphon\",\"role\":\"Customer Acquisition Lead, Finnomena\"},{\"_id\":\"imported-craft-author-from-event-Stephane-Godoy\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Stephane\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5f744abe2d8fd2ebbb2b73a543ca9bb5f6d92c1a-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Godoy\",\"role\":\"Regional Head of Digital Strategy at Grupo KFC\"},{\"_id\":\"imported-craft-author-from-event-Steven-Mayotte\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-47992\",\"_type\":\"reference\"},\"firstName\":\"Steven\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-86e0b80a039b0a7f1cde065e604e242a3e9bd8fd-625x625-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mayotte\",\"role\":\"CIO\"},{\"_id\":\"imported-craft-author-from-event-Thao-Truong\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Thao\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5701bb80cac38b87312e72c01904313f2d0440db-4005x4123-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Truong\",\"role\":\"Director, Growth Marketing, Digital Media - ABC Entertainment\"},{\"_id\":\"imported-craft-author-from-event-Tim-Love\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Tim\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ed3d516a57920a216e13e165c1d676ace54594af-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Love\",\"role\":\"Head of Digital, Burger King UK\"},{\"_id\":\"imported-craft-author-from-event-Troy-Vo\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Troy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-529a442510d71b03de61c0dccd9499a6d585bb40-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Vo\",\"role\":\"Manager, CRM Operations at Taco Bell US\"},{\"_id\":\"imported-craft-author-from-event-Tyeler-Ramey\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Tyeler\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cd0a56cca4c726c2548f3cc9ee8afb47c00ba56b-260x260-png\",\"_type\":\"reference\"}},\"lastName\":\"Ramey\",\"role\":\"Lifecycle Marketing Lead at Neighbor\"},{\"_id\":\"imported-craft-author-from-event-Varanyu-Suchivoraphanpong\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Varanyu\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f8f0d5bbb41f97e7507959b37ecf2cc9d5fc7463-3319x2213-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Suchivoraphanpong\",\"role\":\"CEO \u0026 Founder, Demeter ICT\"},{\"_id\":\"imported-craft-author-from-event-Vincent-Le\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Vincent\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-69031147ede380fe79d7de094aac9fd0ec484dec-387x387-png\",\"_type\":\"reference\"}},\"lastName\":\"Le\",\"role\":\"Senior Solutions Consultant at Braze\"},{\"_id\":\"imported-craft-author-from-event-Wendy-Pan\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Wendy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a4322765004ed08d4a990cc36f8131be3273bb89-217x217-png\",\"_type\":\"reference\"}},\"lastName\":\"Pan\",\"role\":\"Product Manager, Braze\"},{\"_id\":\"imported-craft-author-from-event-Winnie-Drew\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Winnie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-db2732d4b36a81f52ff6e7720130a746ff44d15d-511x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Drew\",\"role\":\"Senior Customer \u0026 Partner Trainer, Customer \u0026 Partner Education, Braze\"},{\"_id\":\"imported-craft-author-from-event-Ziyu-Wang\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ziyu\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4bba9570f2a091719b948fa0ba25ab4e8d581ec9-260x260-png\",\"_type\":\"reference\"}},\"lastName\":\"Wang\",\"role\":\"Director of Product Marketing at Step\"},{\"_id\":\"imported-craft-author-from-event-b76a0e7b0d60e9f304d24eb0da2d0b8c20565957-bb5aecb125574d8803305aa24e7b4c15afce0265\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"柿野\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a021a36f24b1ee0993304e9feaba2e471097ec13-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"拓\",\"role\":\"Senior Director, Marketing\"},{\"_id\":\"imported-craft-author-from-event-c68e064e61bf0087ef4145787bd41dcd6c6dcbdf-92faaa2725b8eb4bd7d2b706da3323f5eb2e9295\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"上田\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-380d47617f971ff18094522282233afa2fed03ea-400x400-png\",\"_type\":\"reference\"}},\"lastName\":\"善行\",\"role\":\"RevenueCat, Inc\"},{\"_id\":\"imported-craft-author-from-event-d1ff57b39a37eb0b1ffd544b37d3228f84e8b48d-f32351feb01a5e2d7c57ac2180284c03aa863f9d\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"佐藤\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7d5a9621d4c5afd2c914618b983555efa4a309d4-1612x1612-png\",\"_type\":\"reference\"}},\"lastName\":\"洋介\",\"role\":\"Strategic Business Consultant\"},{\"_id\":\"imported-craft-author-from-event-f118fdaa5f9a1e871a006408a87d3c8112c11305-74158bfc539f6ebf5befd56439e3bf0edc54bb1d\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"廣川\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9ede450250e62ed92bf7e4a0924c52a86cd84904-2794x4200-jpg\",\"_type\":\"reference\"}},\"lastName\":\"侑\",\"role\":\"Braze株式会社 リードソリューションコンサルタント\"}]}],[\"$\",\"section\",null,{\"className\":\"bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-center py-16 lg:py-24\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col gap-12 items-center\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex max-w-[768px] flex-col items-center gap-5 text-center\",\"children\":[[\"$\",\"h2\",null,{\"id\":\"hora-de-ser-um-profissional-de-marketing-melhor\",\"className\":\"mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"3e4a71e218cd0\",{\"className\":\"\",\"children\":\"É hora de ser um profissional de marketing melhor\"}]]}]]}],\"$undefined\"]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center\",\"children\":[[[\"$\",\"$L2d\",\"cpanel-cta-1\",{\"label\":\"Começar a usar\",\"variant\":\"white-button\",\"size\":\"xl\",\"href\":\"/pt-br/get-started\"}],[\"$\",\"$L2d\",\"cpanel-cta-2\",{\"label\":\"Veja como a Braze funciona\",\"variant\":\"white-ghost-link\",\"size\":\"xl\",\"href\":\"/pt-br/product\"}]],\"$undefined\"]}]]}]}]}],false]}]]}]\n"])</script></body></html>