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sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown------"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>戻る</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 mb-4" href="/ja/product/overview"><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Brazeプラットフォーム</span><span class="text-sm font-normal text-gray-600">すべてのデータ、チャネル、オーケストレーションのニーズを 1 つのプラットフォームで。</span><span class="inline-flex items-center gap-1 font-bold text-sm text-purple-700 mt-3">詳細はこちら<!-- --> <div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-right" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/product/brazeai"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-brandingPurpleOrange rounded-full"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAl™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">UPDATES</span></span><span class="text-sm font-normal text-gray-600">AIによる自動化、学習、パーソナライズ</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/product/braze-data-platform"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="zap"><use href="/icons/sprites.svg#zap"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze データプラットフォーム</span><span class="text-sm font-normal text-gray-600">データを収集、統合、有効化</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="grid-01"><use href="/icons/sprites.svg#grid-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">クロスチャネル</span><span class="text-sm font-normal text-gray-600">全てのメッセージを、ひとつのプラットフォームから送る</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">注目のテクノロジー</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/ja/product/brazeai-decisioning-studio"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="route"><use href="/icons/sprites.svg#route"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI Decisioning Studio™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">NEW</span></span><span class="text-sm font-normal text-gray-600">大規模な1:1のパーソナライゼーションを実現</span></div></a></li><li><a class="nav-item flex gap-3" href="/ja/product/journey-orchestration"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="skew"><use href="/icons/sprites.svg#skew"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ジャーニーオーケストレーション</span><span class="text-sm font-normal text-gray-600">マルチステップのクロスチャネル体験を創出</span></div></a></li><li><a class="nav-item flex gap-3" href="/ja/product/ai-agents"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cube-02"><use href="/icons/sprites.svg#cube-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI™ Agents<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">NEW</span></span><span class="text-sm font-normal text-gray-600">常時稼働のAIエージェントで、よりスマートなエンゲージメントを拡大</span></div></a></li><li><a class="nav-item flex gap-3" href="/ja/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">レポート＆分析</span><span class="text-sm font-normal text-gray-600">パフォーマンスを分析し、インサイトを発見</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">チャネル</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ja/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">メール</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">モバイルアプリメッセージ</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Webメッセージ</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/product/line"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-chat-square"><use href="/icons/sprites.svg#message-chat-square"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">LINE</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">その他のチャネル</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">Brazeのしくみ</span><p class="font-normal text-gray-600 text-sm">Brzeの統合されたテクノロジースタックをご覧ください</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/ja/product">詳細はこちら</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">ソリューション<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown--------" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown--------"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>戻る</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-6"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">業界別</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ja/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">リテール & Eコマース</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">外食 & ファーストフード</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">デリバリー & クイックコマース</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">旅行 & ホスピタリティ</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">メディア & エンターテイメント</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-yen"><use href="/icons/sprites.svg#currency-yen"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">金融サービス</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">ユースケース</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ja/solutions/optimize-onboarding"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">オンボーディング最適化</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">生産性の向上</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use href="/icons/sprites.svg#pie-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">顧客獲得の向上</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/solutions/reduce-churn"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-down-01"><use href="/icons/sprites.svg#trend-down-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">解約防止</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/solutions/increase-engagement"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-notification-square"><use href="/icons/sprites.svg#message-notification-square"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">エンゲージメント向上</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ja/product/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="chevron-selector-horizontal"><use href="/icons/sprites.svg#chevron-selector-horizontal"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/ja/resources/reports-and-guides/2025-global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="2025 グローバルカスタマーエンゲージメントレビュー日本語版" loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F76ea523b62aaa399988a44ea3486269dd830fefa-1100x600.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F76ea523b62aaa399988a44ea3486269dd830fefa-1100x600.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F76ea523b62aaa399988a44ea3486269dd830fefa-1100x600.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2025 グローバルカスタマーエンゲージメントレビュー日本語版</span><span class="text-md font-normal text-gray-600">今年で5回目となるカスタマーエンゲージメントレビュー 2025 の日本語版を公開しました。</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">パートナー<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown------" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown------"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>戻る</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ja/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="log-in-04"><use href="/icons/sprites.svg#log-in-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">信頼できるテクノロジー/ソリューションパートナーのご紹介</span></div></a></li><li><a class="nav-item flex gap-3" href="/ja/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">テクノロジーパートナー</span><span class="text-sm font-normal text-gray-600">140を超えるテクノロジー・パートナーシップをご紹介します。</span></div></a></li><li><a class="nav-item flex gap-3" href="/ja/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ソリューションパートナー</span><span class="text-sm font-normal text-gray-600">世界トップクラスのエージェンシー、コンサル、システム・インテグレーターとのパートナーシップをご紹介します。</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false"> 各種資料<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown------" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown------"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>戻る</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Brazeを知る</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ja/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">資料一覧</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">お客様事例</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">ブログ</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">レポート ＆ ガイド</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">動画</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">ウェビナー ＆ イベント</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/ja"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">ユーザーガイド</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Brazeを活用する</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ja/customer-community-jp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire コミュニティ</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/ja"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Brazeラーニング</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-ja"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">認定資格</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ja/resources/articles/glossary"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="search-refraction"><use href="/icons/sprites.svg#search-refraction"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">用語集</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">会社概要<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>戻る</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ja/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">私たちについて</span><span class="text-sm font-normal text-gray-600">Brazeがどのようにして顧客エンゲージメントプラットフォームのリーディングカンパニーになったかをご覧ください。</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">投資家向け情報（英語）</span><span class="text-sm font-normal text-gray-600">最新のニュース、数字、決算情報をご覧ください。</span></div></a></li><li><a class="nav-item flex gap-3" href="/ja/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md"> 採用情報</span><span class="text-sm font-normal text-gray-600">Brazeで働く魅力と募集職種をご紹介します。</span></div></a></li><li><a class="nav-item flex gap-3" href="/ja/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">プレスリリース/メディア掲載</span><span class="text-sm font-normal text-gray-600">Brazeの最新情報をご覧ください。</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bank"><use href="/icons/sprites.svg#bank"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">リーガル（英語）</span><span class="text-sm font-normal text-gray-600">当社の規約、ポリシー、コンプライアンスなどに関する情報をご覧ください。</span></div></a></li></ul></div></div></div></div></div></div></li></ul><a aria-label="探す" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/ja/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&>svg:last-child]:ml-1 [&>svg:last-child]:rotate-0 [&>svg:last-child]:transition-all" aria-expanded="false" aria-haspopup="true" aria-label="Language Switcher"><svg width="18" height="18" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><svg width="12" height="12" role="img" aria-label="chevron-down"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><nav class="absolute bottom-full sm:bottom-auto sm:top-full w-[320px] left-1/2 -translate-x-1/2 z-50 bg-white rounded-[6px] shadow-lg overflow-hidden max-h-0" aria-hidden="true" aria-labelledby="language-switcher-button"><ul class="z-50 flex flex-col max-h-0"><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="English"><span>English</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Français"><span>Français</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] bg-[#9359ff] bg-opacity-[0.04] font-medium hover:bg-opacity-[0.08]"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="日本語"><span>日本語</span><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" color="#6826E1" style="color:#6826E1" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z"></path></svg></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="한국어"><span>한국어</span></button></li><li class="text-sm 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border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/ja/contact">お問い合わせ</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/ja/contact">お問い合わせ</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] before:absolute before:left-0 before:top-0 before:z-0 before:h-[70%] before:w-full before:bg-gradient-case-hero"><div class="container relative z-10 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to resources" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/ja/resources">各種資料</a><span class="text-white text-md">/</span><a aria-label="Link to articles" class="text-[#310CCE] border text-nowrap h-fit 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p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300 slick-arrow slick-prev" data-role="none" style="display:block" currentSlide="0" slideCount="3"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>前のページ</button><div class="slick-list"><div class="slick-track" style="width:700%;left:-100%"><div data-index="-1" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="世界２位の導入実績。BrazeとAWS 最高の組み合わせで、「データ」と「AI」をマーケターの武器へ。〜AWS Marketplace対応で実現する「賢い調達」と「最新の連携」〜" href="/ja/resources/articles/braze-now-available-on-aws-marketplace"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="世界２位の導入実績。BrazeとAWS 最高の組み合わせで、「データ」と「AI」をマーケターの武器へ。〜AWS Marketplace対応で実現する「賢い調達」と「最新の連携」〜" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F17c35d0f21726e13eedfd233a6f7b9b0fe90c2a2-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F17c35d0f21726e13eedfd233a6f7b9b0fe90c2a2-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F17c35d0f21726e13eedfd233a6f7b9b0fe90c2a2-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">7<!-- --> 分で確認</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">世界２位の導入実績。BrazeとAWS 最高の組み合わせで、「データ」と「AI」をマーケターの武器へ。〜AWS Marketplace対応で実現する「賢い調達」と「最新の連携」〜</h4><div><div class="mb-4 hidden md:flex md:flex-col"><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Team Braze</h6></div></div></div><span class="text-sm font-medium text-gray-500">2026年2月18日</span></div></div></div></a></div></div><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="GmailのGeminiとAndroidのAI：マーケターが知っておくべきこと" href="/ja/resources/articles/gemini-gmail-android-ai"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="GmailのGeminiとAndroidのAI：マーケターが知っておくべきこと" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F793d6b1451128d8157576a28b0577384f323714d-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F793d6b1451128d8157576a28b0577384f323714d-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F793d6b1451128d8157576a28b0577384f323714d-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">6<!-- --> 分で確認</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">GmailのGeminiとAndroidのAI：マーケターが知っておくべきこと</h4><div><span class="text-sm font-medium text-gray-500">2026年3月04日</span></div></div></div></a></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="AI意思決定：ブランドがインテリジェント自動化でパーソナライズを拡張し、収益を伸ばす方法" href="/ja/resources/articles/ai-decision-making-guide"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="AI意思決定：ブランドがインテリジェント自動化でパーソナライズを拡張し、収益を伸ばす方法" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcfa791481b5aacc68cab002b631eb46eeb2beaaf-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcfa791481b5aacc68cab002b631eb46eeb2beaaf-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcfa791481b5aacc68cab002b631eb46eeb2beaaf-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">14<!-- --> 分で確認</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">AI意思決定：ブランドがインテリジェント自動化でパーソナライズを拡張し、収益を伸ばす方法</h4><div><div class="mb-4 hidden md:flex md:flex-col"><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Team Braze</h6></div></div></div><span class="text-sm font-medium text-gray-500">2026年2月25日</span></div></div></div></a></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="世界２位の導入実績。BrazeとAWS 最高の組み合わせで、「データ」と「AI」をマーケターの武器へ。〜AWS Marketplace対応で実現する「賢い調達」と「最新の連携」〜" href="/ja/resources/articles/braze-now-available-on-aws-marketplace"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="世界２位の導入実績。BrazeとAWS 最高の組み合わせで、「データ」と「AI」をマーケターの武器へ。〜AWS Marketplace対応で実現する「賢い調達」と「最新の連携」〜" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F17c35d0f21726e13eedfd233a6f7b9b0fe90c2a2-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F17c35d0f21726e13eedfd233a6f7b9b0fe90c2a2-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F17c35d0f21726e13eedfd233a6f7b9b0fe90c2a2-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">7<!-- --> 分で確認</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">世界２位の導入実績。BrazeとAWS 最高の組み合わせで、「データ」と「AI」をマーケターの武器へ。〜AWS Marketplace対応で実現する「賢い調達」と「最新の連携」〜</h4><div><div class="mb-4 hidden md:flex md:flex-col"><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Team Braze</h6></div></div></div><span class="text-sm font-medium text-gray-500">2026年2月18日</span></div></div></div></a></div></div><div data-index="3" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="GmailのGeminiとAndroidのAI：マーケターが知っておくべきこと" href="/ja/resources/articles/gemini-gmail-android-ai"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="GmailのGeminiとAndroidのAI：マーケターが知っておくべきこと" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F793d6b1451128d8157576a28b0577384f323714d-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F793d6b1451128d8157576a28b0577384f323714d-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F793d6b1451128d8157576a28b0577384f323714d-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">6<!-- --> 分で確認</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">GmailのGeminiとAndroidのAI：マーケターが知っておくべきこと</h4><div><span class="text-sm font-medium text-gray-500">2026年3月04日</span></div></div></div></a></div></div><div data-index="4" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="AI意思決定：ブランドがインテリジェント自動化でパーソナライズを拡張し、収益を伸ばす方法" href="/ja/resources/articles/ai-decision-making-guide"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="AI意思決定：ブランドがインテリジェント自動化でパーソナライズを拡張し、収益を伸ばす方法" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcfa791481b5aacc68cab002b631eb46eeb2beaaf-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcfa791481b5aacc68cab002b631eb46eeb2beaaf-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcfa791481b5aacc68cab002b631eb46eeb2beaaf-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">14<!-- --> 分で確認</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">AI意思決定：ブランドがインテリジェント自動化でパーソナライズを拡張し、収益を伸ばす方法</h4><div><div class="mb-4 hidden md:flex md:flex-col"><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Team Braze</h6></div></div></div><span class="text-sm font-medium text-gray-500">2026年2月25日</span></div></div></div></a></div></div><div data-index="5" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="世界２位の導入実績。BrazeとAWS 最高の組み合わせで、「データ」と「AI」をマーケターの武器へ。〜AWS Marketplace対応で実現する「賢い調達」と「最新の連携」〜" href="/ja/resources/articles/braze-now-available-on-aws-marketplace"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full 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rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">記事</span><span class="text-sm text-gray-500">1<!-- --> 分で確認</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">世界２位の導入実績。BrazeとAWS 最高の組み合わせで、「データ」と「AI」をマーケターの武器へ。〜AWS Marketplace対応で実現する「賢い調達」と「最新の連携」〜</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Team" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=96&q=75 2x" 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbc2b79679e416b82c8d722fca2716f6dbb0f447f-15000x7850.png&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">記事</span><span class="text-sm text-gray-500">1<!-- --> 分で確認</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">Braze Cares活動報告 - 生活困窮する家庭の子どもたち一人ひとりへ。手作りの「クリスマスギフト」</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Team" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=96&q=75"/></div><span class="text-sm font-bold text-gray-900">Team<!-- --> <!-- -->Braze</span></div><span class="flex text-sm text-gray-500">2026年1月06日</span></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="2025年12月 Braze Bonfire 今月のマーケター：Emma Oliver 氏" href="/ja/resources/articles/december-2025-bonfire-marketer-of-the-month"><div class="search-result-card-image flex-none"><img alt="今月のブラズ・マーケター：Jagex シニアCRMマネージャー エマ・オリバー" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcbf199b17fbd88aa111e92937a517cdd5eff9d83-1200x800.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcbf199b17fbd88aa111e92937a517cdd5eff9d83-1200x800.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcbf199b17fbd88aa111e92937a517cdd5eff9d83-1200x800.png&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">記事</span><span class="text-sm text-gray-500">1<!-- --> 分で確認</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">2025年12月 Braze Bonfire 今月のマーケター：Emma Oliver 氏</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Team" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=96&q=75"/></div><span class="text-sm font-bold text-gray-900">Team<!-- --> <!-- -->Braze</span></div><span class="flex text-sm text-gray-500">2025年12月23日</span></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="Braze Advent Calendar 2025 公開中！実務に役立つ知見が満載です" href="/ja/resources/articles/braze-advent-calendar-2025"><div class="search-result-card-image flex-none"><img alt="Braze Advent calendar 2025 on a red background with gold festive borders." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3139ba6a8523df4ea71c9cb61257268f83ac577b-1920x1080.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3139ba6a8523df4ea71c9cb61257268f83ac577b-1920x1080.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3139ba6a8523df4ea71c9cb61257268f83ac577b-1920x1080.png&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">記事</span><span class="text-sm text-gray-500">1<!-- --> 分で確認</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">Braze Advent Calendar 2025 公開中！実務に役立つ知見が満載です</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Taguchi" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe75f2cf544edcf81dfcde30d8712a0b71c565e89-2731x2730.png&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe75f2cf544edcf81dfcde30d8712a0b71c565e89-2731x2730.png&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe75f2cf544edcf81dfcde30d8712a0b71c565e89-2731x2730.png&w=96&q=75"/></div><span class="text-sm font-bold text-gray-900">Taguchi<!-- --> <!-- -->Makoto</span></div><span class="flex text-sm text-gray-500">2025年12月19日</span></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="ブラックフライデー、サイバーマンデー、その先の成長へ。Brazeが支える顧客エンゲージメント戦略" href="/ja/resources/articles/2025-bfcm-customer-engagement"><div class="search-result-card-image flex-none"><img alt="キラキラ光る紫の3Dショッピングバッグを、オンラインショッピングやコミュニケーションのアイコンを配した多様な人々のプロフィールが囲み、「ブラックフライデー＆サイバーマンデー」のタグが付いている。" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1063c0eee3aaea2377bec8bc503a280a09fced19-3840x2160.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1063c0eee3aaea2377bec8bc503a280a09fced19-3840x2160.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1063c0eee3aaea2377bec8bc503a280a09fced19-3840x2160.png&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">記事</span><span class="text-sm text-gray-500">1<!-- --> 分で確認</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">ブラックフライデー、サイバーマンデー、その先の成長へ。Brazeが支える顧客エンゲージメント戦略</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Team" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=96&q=75"/></div><span class="text-sm font-bold text-gray-900">Team<!-- --> <!-- -->Braze</span></div><span class="flex text-sm text-gray-500">2025年12月16日</span></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="「ChatGPT API」について徹底解説！使い方や利用料金、使用する際の注意点について" href="/ja/resources/articles/chatgpt-api"><div class="search-result-card-image flex-none"><img alt="a hand is holding a smart phone with a robot on the screen ." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7f08544329437232c66480d07030c6af0b396bf4-2000x2000.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7f08544329437232c66480d07030c6af0b396bf4-2000x2000.jpg&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7f08544329437232c66480d07030c6af0b396bf4-2000x2000.jpg&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">記事</span><span class="text-sm text-gray-500">1<!-- --> 分で確認</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">「ChatGPT API」について徹底解説！使い方や利用料金、使用する際の注意点について</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Team" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=96&q=75"/></div><span class="text-sm font-bold text-gray-900">Team<!-- --> <!-- -->Braze</span></div><span class="flex text-sm text-gray-500">2025年12月15日</span></div></a></li></ol></div><div class="ais-Pagination"><ul class="ais-Pagination-list w-full flex gap-2 border-t border-gray-200 mt-8 py-5"><li class="ais-Pagination-item ais-Pagination-item--disabled !text-gray-300 ais-Pagination-item--previousPage order-1 mr-auto !p-0 inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap font-semibold relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300"><span class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" aria-label="前のページ"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg><span>前のページ</span></span></li><li class="ais-Pagination-item ais-Pagination-item--page order-3 flex-none overflow-hidden w-10 h-10 rounded-full block text-md capitalize text-gray-600 hover:bg-primary-25 text-md ais-Pagination-item--selected bg-primary-100"><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/ja/resources/articles?page=1" aria-label="Pagination link to page number 1">1</a></li><li class="ais-Pagination-item ais-Pagination-item--page order-3 flex-none overflow-hidden w-10 h-10 rounded-full block text-md capitalize text-gray-600 hover:bg-primary-25 text-md"><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/ja/resources/articles?page=2" aria-label="Pagination link to page number 2">2</a></li><li class="ais-Pagination-item ais-Pagination-item--page order-3 flex-none overflow-hidden w-10 h-10 rounded-full block text-md capitalize text-gray-600 hover:bg-primary-25 text-md"><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/ja/resources/articles?page=3" aria-label="Pagination link to page number 3">3</a></li><li class="ais-Pagination-item ais-Pagination-item--nextPage order-5 ml-auto !p-0 inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap font-semibold relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300"><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/ja/resources/articles?page=2" aria-label="次のページ"><span>次のページ</span><svg width="20" height="20" role="img" aria-label="arrow-right" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></a></li><li class="ais-Pagination-item ais-Pagination-item--lastPage hidden xs:block relative order-4 flex-none w-10 h-10 rounded-full block text-md capitalize text-gray-600 hover:bg-primary-25 ml-6 "><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/ja/resources/articles?page=36" aria-label="Pagination link to page number 36"><span class="absolute flex-none right-12 pointer-events-none text-lg">...</span><span>36</span></a></li></ul></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">今こそ、進化するマーケターに。</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/ja/get-started">今すぐはじめる</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/ja/why-braze">Brazeのしくみを見る</a></div></div></div></div></section></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://twitter.com/BrazeJapan"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/braze-japan/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">概要</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Why Braze" href="/ja/why-braze">Why Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Brazeプラットフォームについて" href="/ja/product/overview">Brazeプラットフォームについて</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Brazeのしくみ" href="/ja/product">Brazeのしくみ</a></div><div class="flex flex-col"><div 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②実際の成果に結びつくシンプルな報酬シグナルを設定 ③コントロールグループを活用 ④ポリシーを定期的に見直す \"},{\"_key\":\"debf19a8d58d\",\"_type\":\"span\",\"marks\":[],\"text\":\"こうすることで、チームは意思決定の仕組みを理解し、必要に応じて介入できます。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"afbc2532895b\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c7adddce615\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"「大きな変化に感じる」\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c1e938f2c9a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"b53d5cc4e46b\",\"_type\":\"span\",\"marks\":[],\"text\":\"意思決定を全面的な再構築ではなく、フォーカスの転換として捉えます。まずはパイロットとなるユースケースから始め、部門横断のチームに明確なオーナーシップを持たせます。そこで得られた学びをもとに段階的に展開していくことで、一度にすべてを切り替える必要はありません。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2938e97317f0\",\"_type\":\"block\",\"children\":[{\"_key\":\"46bd26288d32\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI意思決定プラットフォームの選び方\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"4921af0ccbcf\",\"_type\":\"block\",\"children\":[{\"_key\":\"82fe461c420f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brazeは、顧客エンゲージメントの視点からAI意思決定に取り組んでいます。意思決定は、ジャーニー、メッセージ、キャンペーンをリアルタイムで実行する同じプラットフォーム内に組み込まれています。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e6cd0a7768f\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ebf9d08ac4d\",\"_type\":\"span\",\"marks\":[],\"text\":\"チームにとって、特に注目すべきポイントは次のとおりです。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"840a58490a55\",\"_type\":\"block\",\"children\":[{\"_key\":\"c1bd42abb4c1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"エンゲージメントにネイティブ統合（単なるレポート機能ではない）：\"},{\"_key\":\"5f910d901620\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI 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Studio™は、ファーストパーティデータとメール、プッシュ、SMS、アプリ内メッセージなどのチャネルの間に位置する。メッセージ内容、配信タイミング、頻度に関する判断を、推奨事項として外部出力するのではなく、ライブジャーニー内に直接適用できる。\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c9bb3f558a04\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ca21732faab\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"強化学習とバンディットアルゴリズムを標準搭載：\"},{\"_key\":\"61240bcb911f\",\"_type\":\"span\",\"marks\":[],\"text\":\"意思決定には、強化学習とコンテキストバンディットを活用し、アクションバンク内で継続的にテストを行いながら、顧客の反応に基づいてポリシーを更新する。これにより、手動のA/Bテストを継続的最適化へと置き換えることが可能。\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e8697fde7447\",\"_type\":\"block\",\"children\":[{\"_key\":\"5859deb57929\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"主要レバーを横断した1:1の意思決定：\"},{\"_key\":\"c0070694bb8f\",\"_type\":\"span\",\"marks\":[],\"text\":\"チャネル、クリエイティブ、オファー、配信頻度といった複数の要素を同時に、個人単位で最適化。これにより、複雑なプロダクトや多様なオーディエンスを持つブランドでも、大規模なパーソナライズがさらに現実的になる。\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7fa0409ac6d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"f1a862d7a5cd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"オープンデータとマーケター主導のコントロール：\"},{\"_key\":\"e92bc9716a6b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brazeは既存のデータウェアハウスやCDPと接続し、それらのシグナルを意思決定に活用する。さらに、KPI、ガードレール、アクションバンクをマーケター自身が設定でき、ポリシーのパフォーマンスを継続的に可視化できる。\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f443d724498e\",\"_type\":\"block\",\"children\":[{\"_key\":\"c64aca47c35a\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI意思決定フォームを選ぶ際、テクノロジーは物語の一部にすぎません。データスタックを接続し、シグナルの品質を維持し、実験を日常業務に組み込めるリソースも必要です。Brazeでは、現場で活躍するデータサイエンティストが、ブランドのデータウェアハウス、イベントデータ、そしてBrazeAI 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Studio™をつなぐ橋渡し役を担います。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"69b269a40e8e\",\"_type\":\"block\",\"children\":[{\"_key\":\"94a9c1eecf5a\",\"_type\":\"span\",\"marks\":[],\"text\":\"彼らは、顧客データをシステムに接続し、AIエージェントがそのデータを学習して適切な情報を企業にフィードバックできるようにします。また、成功指標の定義、特定ユースケースへの意思決定設定、収益・リテンション・エンゲージメントといったKPIへの影響分析もサポートします。これらの機能により、ブランドはAI意思決定を顧客体験に直接適用しながら、モダンなデータスタックに適合させ、かつマーケター主導で自動化を運用できます。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4ffbb1f22b4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"56502c1563ba\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI意思決定の今後のトレンド\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"4a7a3a3e2cc6\",\"_type\":\"block\",\"children\":[{\"_key\":\"a60dd877dbf5\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI意思決定は、専門的な機能から、ブランドが顧客エンゲージメントやオペレーションを運営する基盤の一部へと移行していく可能性があります。焦点は「どこでテストできるか」から「どの意思決定をデフォルトで任せるべきか」へと変わるでしょう。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"31283d7f3c8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f3da4e5ef99\",\"_type\":\"span\",\"marks\":[],\"text\":\"今後は、オンボーディング、収益化、離脱対策といった領域を担当するエージェント型システムが増え、チームは個別ルールではなく、目標とアクションバンクを定義する役割を担うようになります。AI意思決定はキャンペーンだけでなく会話の裏側にも組み込まれ、プロダクト利用、決済、サポートなどから得られるより豊富なリアルタイムシグナルを活用するようになります。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a2636327e09b\",\"_type\":\"block\",\"children\":[{\"_key\":\"8903d3d1693c\",\"_type\":\"span\",\"marks\":[],\"text\":\"リーダー層は、責任あるAIやマルチオブジェクティブ最適化への関心を高め、成長、利益率、顧客体験のバランスを取りながら、同意取得、監査可能性、公平性といったより高い基準を満たす意思決定を求めるようになるでしょう。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8f61d6a2ab10\",\"_type\":\"block\",\"children\":[{\"_key\":\"e1c18c6a1715\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI意思決定の主なポイント\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"5050e30b3c9d\",\"_type\":\"block\",\"children\":[{\"_key\":\"747dc6c65c8e\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI意思決定は、新しいチャネルの追加よりも、既存チャネルにおける意思決定のあり方を変えることに重点があります。ステークホルダーへの説明や導入検討の際には、次のポイントが役立ちます。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"13beb7961abf\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5e360eeded0\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI意思決定は、各個人にとって「次に何が起きるべきか」に焦点を当て、成果から学習し、それを個人レベルで適用します。\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7eb971ab4e21\",\"_type\":\"block\",\"children\":[{\"_key\":\"3cc16d3b0e76\",\"_type\":\"span\",\"marks\":[],\"text\":\"人間が目標、ガイドライン、ブランド基準を定義し、意思決定システムがその方針を日々の大規模実行へと落とし込みます。\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"62e847370af9\",\"_type\":\"block\",\"children\":[{\"_key\":\"b28ecaaa3e16\",\"_type\":\"span\",\"marks\":[],\"text\":\"既存データとインパクトの大きいジャーニーから始め、成果を確認しながらシグナルやユースケースを拡張できます。\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"da957d2d6430\",\"_type\":\"block\",\"children\":[{\"_key\":\"47d4e9f8c403\",\"_type\":\"span\",\"marks\":[],\"text\":\"継続的な実験が業務プロセスの一部となり、オファー、コンテンツ、頻度が手動テストに頼らず改善され続けます。\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad6743ca2285\",\"_type\":\"block\",\"children\":[{\"_key\":\"5aabec611061\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brazeでは、AI意思決定は顧客エンゲージメントプラットフォーム内に組み込まれ、レポートや計画ツールに留まらず、ライブのクロスチャネル体験を形成します。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0e63da364854\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"0216debb5814\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"営業へのお問い合わせ\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":true,\"href\":\"https://www.braze.com/ja/contact\"}}],\"heading\":\"AI意思決定で、顧客エンゲージメントを次のステージへ。\"},{\"_key\":\"f0025dd78fa9\",\"_type\":\"block\",\"children\":[{\"_key\":\"7feac4d824dd\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/cfa791481b5aacc68cab002b631eb46eeb2beaaf-3840x2160.png\",\"publicationDates\":{\"publishedAt\":\"2026-02-25T01:00:00.000Z\",\"updatedAt\":\"2026-02-25T01:00:00.000Z\"},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6acdca61ea3b36dea2afff92d16d418c57b0e89e-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"消費者に価値のある顧客体験を提供する顧客（カスタマー）エンゲージメントプラットフォームBraze（ブレイズ）の「ブログ」ページです。「人とブランドをつなげる 顧客体験の創り手たち」をご紹介します。\",\"pageTitle\":\"AI意思決定：ブランドがインテリジェント自動化でパーソナライズを拡張し、収益を伸ばす方法\",\"slug\":{\"_type\":\"slug\",\"current\":\"ai-decision-making-guide\"}},\"slug\":\"ai-decision-making-guide\",\"title\":\"AI意思決定：ブランドがインテリジェント自動化でパーソナライズを拡張し、収益を伸ばす方法\"},{\"_id\":\"6c43861b-7d6b-4a86-8430-3e95c189ce2a\",\"_type\":\"blogPost\",\"author\":[{\"_id\":\"imported-craft-author-149871-ja\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"ed5153348958\",\"_type\":\"block\",\"children\":[{\"_key\":\"296aec1dab77\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"グローバルで実証された「AWS × Braze」の価値を、日本のスピードで\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b68bf0669e29\",\"_type\":\"block\",\"children\":[{\"_key\":\"1fe460915b75\",\"_type\":\"span\",\"marks\":[],\"text\":\"世界中のトップブランドが、なぜ「AWS」と「Braze」をセットで採用するのか。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"34f7e775a37f\",\"_type\":\"block\",\"children\":[{\"_key\":\"9fd482981298\",\"_type\":\"span\",\"marks\":[],\"text\":\"それは、Brazeが創業以来、AWSを基盤として成長し、「AWS Retail Competency」や「\"},{\"_key\":\"2134b6ed3aef\",\"_type\":\"span\",\"marks\":[\"db9cecf4b0da\"],\"text\":\"AWS Advertising and Marketing Technology 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Marketplaceにおけるビジネスアプリケーション部門で第2位の実績です。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8ad8f9aa0a64\",\"_type\":\"block\",\"children\":[{\"_key\":\"b74e656760ac\",\"_type\":\"span\",\"marks\":[],\"text\":\"さらに、2025年には「\"},{\"_key\":\"f66a83c68186\",\"_type\":\"span\",\"marks\":[\"fe7f8733e4d5\"],\"text\":\"AWS Industry Partner of the Year - Travel and Hospitality\"},{\"_key\":\"5180a161d3e4\",\"_type\":\"span\",\"marks\":[],\"text\":\"」を受賞するなど、技術とビジネスの両面で確固たる評価を獲得しています。 \"}],\"markDefs\":[{\"_key\":\"fe7f8733e4d5\",\"_type\":\"link\",\"blank\":true,\"href\":\"https://aws.amazon.com/jp/blogs/apn/announcing-the-2025-geo-and-global-aws-partners-of-the-year/\"}],\"style\":\"normal\"},{\"_key\":\"26d59e42b831\",\"_type\":\"block\",\"children\":[{\"_key\":\"96dbbf9a1271\",\"_type\":\"span\",\"marks\":[],\"text\":\"そして今回、これまで海外の先進企業が享受してきたこの強力なパートナーシップの価値を、日本の企業が「最も手軽に、最もスピーディーに」手に入れられる環境が整いました。それが、今回発表した「AWS Marketplace」でのBrazeの日本市場での提供開始です。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ca8b79f6d7ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"19a5f9845cb7\",\"_type\":\"span\",\"marks\":[],\"text\":\"本記事では、「AWSとBrazeで具体的に何ができるのか？」、そして「AWS Marketplaceを使うと、なぜ賢い投資ができるのか？」について、実践的なノウハウを公開します。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d2cba5ad0ec5\",\"_type\":\"block\",\"children\":[{\"_key\":\"57bbc89bd647\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. 何ができるのか？（What）— 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従来のツールでは、DWH（データウェアハウス）からデータをCSVで抽出し、加工、アップロードする手間が発生していました。これには「データの鮮度の低下（機会損失）」と「個人情報の持ち出し（リスク）」という課題がつきまといます。\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec211bf2a96e\",\"_type\":\"block\",\"children\":[{\"_key\":\"f17f488857da\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"解決策（Amazon Redshift x Braze）：\"},{\"_key\":\"9e35ee60a74b\",\"_type\":\"span\",\"marks\":[],\"text\":\" Brazeを使えば、\"},{\"_key\":\"404207138348\",\"_type\":\"span\",\"marks\":[\"99f113157970\"],\"text\":\"RedshiftのデータへBrazeが直接つながります\"},{\"_key\":\"0cdcd68028ed\",\"_type\":\"span\",\"marks\":[],\"text\":\"。さらに、Brazeはお客様のポリシーに合わせて2つのデータ連携方式を選択可能です。\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"99f113157970\",\"_type\":\"link\",\"href\":\"https://www.braze.com/ja/resources/articles/activate-customer-data-from-amazon-redshift-with-cloud-data-ingestion\"}],\"style\":\"normal\"},{\"_key\":\"9167f65b79ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"0e89c0a667c8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"標準のデータ連携（Cloud Data Ingestion）：\"},{\"_key\":\"bce47a11b84b\",\"_type\":\"span\",\"marks\":[],\"text\":\" 必要なデータをBraze内に同期（コピー）し、保持する方式。メリットは、Redshift上の「顧客属性」と、Braze上の「リアルタイム行動（今アプリを開いた等）」を瞬時に掛け合わせられる点です。複雑かつ高速なパーソナライズ配信を実現したい場合に最適です。\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a3add59f34d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"221eda016e72\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"ゼロコピーでの連携（CDI Segments）：\"},{\"_key\":\"d299bdcf4370\",\"_type\":\"span\",\"marks\":[],\"text\":\" データをBraze側に移動せず、\"},{\"_key\":\"dcdbf99bfc5b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Redshift内のデータを直接参照\"},{\"_key\":\"fe89d6c0c756\",\"_type\":\"span\",\"marks\":[],\"text\":\"してセグメントを作成する方式。これはRedshift側のデータ定義を利用するため、リアルタイム行動との複雑な掛け合わせには向きませんが、厳格なポリシーがあるお客様でも「データは持ち出さず、最新リストを活用する」ことが可能です。\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"70e392e3fb01\",\"_type\":\"richImage\",\"alt\":\"Brazeユーザープロファイル画面のデータフローを示す図：Amazon Redshiftからインポートされた個人データと、Amazon S3へエクスポートされたエンゲージメントデータ。\",\"asset\":{\"_ref\":\"image-e94b3416cfb766a401d67c2865d7451fdf884851-8334x4167-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"9552438ed9dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6e81cf0143c\",\"_type\":\"span\",\"marks\":[],\"text\":\"数億行のデータであっても、IT部門は「ガバナンス」を守り、マーケターは欲しい瞬間に「リアルタイム性」を手に入れることが可能です。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"18a98fbb9652\",\"_type\":\"block\",\"children\":[{\"_key\":\"7af2e4beeed8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. 生成AI × レコメンドで「個」への対話を高度化\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d25b8353ab26\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ce3092d52a8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"課題：\"},{\"_key\":\"604a0b948705\",\"_type\":\"span\",\"marks\":[],\"text\":\" 「顧客一人ひとりに最適な商品を、最適なおすすめメッセージで推奨したい」が、手動では限界がある。\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c091485828ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"484ff33f114d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"解決策（Amazon Bedrock \u0026 Personalize x Braze）：\"},{\"_key\":\"fe6f8258404e\",\"_type\":\"span\",\"marks\":[],\"text\":\" Brazeは、生成AI「Amazon Bedrock」に加え、機械学習によるレコメンデーション\"},{\"_key\":\"49581b41a0fc\",\"_type\":\"span\",\"marks\":[\"b9797ea693ef\"],\"text\":\"「Amazon Personalize」とも連携可能\"},{\"_key\":\"2e3182cc8fcb\",\"_type\":\"span\",\"marks\":[],\"text\":\"です。「Personalize」が顧客に最適な商品を予測し、「Bedrock」がその商品の魅力を伝えるメッセージを自動生成する。この\\\"レコメンド×AI生成\\\"の合わせ技により、数百万通りの「個」に合わせた体験を、AWSの堅牢なセキュリティ環境下で大規模に実現できます。\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"b9797ea693ef\",\"_type\":\"link\",\"href\":\"https://www.braze.com/ja/partners/technology-partners/aws-personalize\"}],\"style\":\"normal\"},{\"_key\":\"cb3a2f409644\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c2a8251f5c8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. 成果データを即座に分析基盤へ（Real-time Feedback Loop）\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"41d0b7745f63\",\"_type\":\"block\",\"children\":[{\"_key\":\"8bf877fc29d5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"課題：\"},{\"_key\":\"e7ccf830ba8b\",\"_type\":\"span\",\"marks\":[],\"text\":\" 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このハイブリッドなアプローチこそが、2026年のマーケティングDXを成功させる最短ルートです。ぜひ、ご検討を開始ください！\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eaabc7e9da24\",\"_type\":\"block\",\"children\":[{\"_key\":\"40d76044d38c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3d657260808c\",\"_type\":\"block\",\"children\":[{\"_key\":\"767db32687c3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"【お問い合わせ・関連リンク】\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"bfc165b6949d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c390acbc5949\",\"_type\":\"span\",\"marks\":[],\"text\":\"AWS 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