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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">10<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Customer engagement automation: What it is and how to do it right</h4><span class="text-sm font-bold text-gray-500">August 26, 2025</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:7.6923076923076925%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Every journey needs the right (Canvas) Context" href="/resources/articles/canvas-context"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden 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hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">7<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Every journey needs the right (Canvas) Context</h4><span class="text-sm font-bold text-gray-500">February 19, 2026</span></div></div></a></div></div><div data-index="8" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:7.6923076923076925%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Introducing New Pre-Built Data Integrations, Automated Identity Resolution, and Enhanced Reporting Capabilities" href="/resources/articles/forge-2024-braze-data-platform-announcements"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Introducing New Pre-Built Data Integrations, Automated Identity Resolution, and Enhanced Reporting Capabilities" loading="lazy" 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbb9a94c8e341277e1049163e00f6e188d1b35eda-900x1220.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbb9a94c8e341277e1049163e00f6e188d1b35eda-900x1220.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbb9a94c8e341277e1049163e00f6e188d1b35eda-900x1220.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Case Study</span><span class="text-sm font-bold text-gray-500">4<!-- --> min read</span></div><h4 class="text-display-xs font-bold">KFC India boosts customer retention and revenue with gamified “Bucket It” campaign</h4><span class="text-sm font-bold text-gray-500">June 05, 2024</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li><li class=""><button>5</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze 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AI and machine learning (AI/ML) can change that, helping to power the next generation of \"},{\"_key\":\"1669bc9ef43b\",\"_type\":\"span\",\"marks\":[\"c5e46304032a\"],\"text\":\"the customer experience\"},{\"_key\":\"880fc564afb9\",\"_type\":\"span\",\"marks\":[],\"text\":\". AI/ML can identify patterns, power real-time decisions, automate actions, and build smarter customer journeys from the ground up.\"}],\"markDefs\":[{\"_key\":\"c5e46304032a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-powered-shift-customer-experiences\"}],\"style\":\"normal\"},{\"_key\":\"11da6c6ecd3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"053cccc8d938\",\"_type\":\"span\",\"marks\":[],\"text\":\"From \"},{\"_key\":\"f298055638b0\",\"_type\":\"span\",\"marks\":[\"6a5006b20328\"],\"text\":\"predicting behavior\"},{\"_key\":\"33e3e05c7f71\",\"_type\":\"span\",\"marks\":[],\"text\":\" to personalizing outreach, machine learning in marketing is already transforming how teams work and grow.\"}],\"markDefs\":[{\"_key\":\"6a5006b20328\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-future-of-predictive-marketing\"}],\"style\":\"normal\"},{\"_key\":\"ce2937f1efae\",\"_type\":\"block\",\"children\":[{\"_key\":\"86b4215a94e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"This guide breaks down what machine learning is, how it differs from AI, and where it fits in marketing your brand. You’ll learn about the core types, real use cases and how to bring it into your strategy. You don’t need a team of data scientists. Customer engagement tools like \"},{\"_key\":\"14db6a8b3e48\",\"_type\":\"span\",\"marks\":[\"d65a4cc26ea2\"],\"text\":\"BrazeAI™\"},{\"_key\":\"a1539f68c320\",\"_type\":\"span\",\"marks\":[],\"text\":\" can help you move faster and personalize at scale.\"}],\"markDefs\":[{\"_key\":\"d65a4cc26ea2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai\"}],\"style\":\"normal\"},{\"_key\":\"44473c878112\",\"_type\":\"block\",\"children\":[{\"_key\":\"c863566ec333\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Contents\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"43f9a15c178a\",\"_type\":\"block\",\"children\":[{\"_key\":\"7958ee35236a\",\"_type\":\"span\",\"marks\":[\"ae5485e2c2e1\"],\"text\":\"What is machine learning?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ae5485e2c2e1\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#what\"}],\"style\":\"normal\"},{\"_key\":\"08874a1eb53f\",\"_type\":\"block\",\"children\":[{\"_key\":\"a43af4760050\",\"_type\":\"span\",\"marks\":[\"1951a166b1bf\"],\"text\":\"Advantages of machine learning and marketing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"1951a166b1bf\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#advantages\"}],\"style\":\"normal\"},{\"_key\":\"c00009b7e6b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"98085449dc35\",\"_type\":\"span\",\"marks\":[\"21590b9072c4\"],\"text\":\"Types of machine learning for marketing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"21590b9072c4\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#types\"}],\"style\":\"normal\"},{\"_key\":\"c16ffcef236d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6ad4f9853eb\",\"_type\":\"span\",\"marks\":[\"ae54688b5785\"],\"text\":\"How does machine learning differ from AI?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ae54688b5785\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#difference\"}],\"style\":\"normal\"},{\"_key\":\"96595f2afd6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"419b399e888c\",\"_type\":\"span\",\"marks\":[\"c624d959f44c\"],\"text\":\"How to apply machine learning in marketing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c624d959f44c\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#how\"}],\"style\":\"normal\"},{\"_key\":\"59cf7ec9b4a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"5389fb61946e\",\"_type\":\"span\",\"marks\":[\"7e7b00dd3c4f\"],\"text\":\"Practical use cases from Braze of machine learning\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"7e7b00dd3c4f\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#examples\"}],\"style\":\"normal\"},{\"_key\":\"d0a31e868adb\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc1c7ccfdc5f\",\"_type\":\"span\",\"marks\":[\"adfcad052f0c\"],\"text\":\"How can machine learning help your marketing strategy?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"adfcad052f0c\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#help\"}],\"style\":\"normal\"},{\"_key\":\"e8d9e29cdc3e\",\"_type\":\"block\",\"children\":[{\"_key\":\"c35b8dac0e5c\",\"_type\":\"span\",\"marks\":[\"093ce266bd5f\"],\"text\":\"Final thoughts\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"093ce266bd5f\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#conclusion\"}],\"style\":\"normal\"},{\"_key\":\"6ca418b4a399\",\"_type\":\"block\",\"children\":[{\"_key\":\"70e084de1765\",\"_type\":\"span\",\"marks\":[\"ee662bc3ab0d\"],\"text\":\"Machine learning FAQs\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ee662bc3ab0d\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#faqs\"}],\"style\":\"normal\"},{\"_key\":\"6dea249a3c49\",\"_type\":\"anchor\",\"anchorId\":\"what\"},{\"_key\":\"88170fd98acc\",\"_type\":\"block\",\"children\":[{\"_key\":\"012eff1d3635\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What is machine learning?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3597e8eebe12\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bfa1ae2fa93\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning is a branch of artificial intelligence that trains systems to learn from data and improve over time—without manual programming. Instead of writing rules to tell software exactly what to do, teams train algorithms to recognize patterns, make predictions, and adjust based on new input. Some machine learning models also use natural language processing (NLP) to understand and act on written content, like customer feedback or support queries.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e0efdd191235\",\"_type\":\"block\",\"children\":[{\"_key\":\"683481c90ad4\",\"_type\":\"span\",\"marks\":[],\"text\":\"For marketers, machine learning can unlock more responsive, adaptive campaigns. It helps teams shift from rigid, rule-based workflows to systems that evolve alongside customer behavior. Whether you're predicting churn, optimizing send times, or surfacing personalized content, machine learning gives you the tools to act on insight at scale—and in real time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3cf060951703\",\"_type\":\"anchor\",\"anchorId\":\"advantages\"},{\"_key\":\"6fdb73b4956b\",\"_type\":\"block\",\"children\":[{\"_key\":\"fec9e6dc7477\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Advantages of machine learning and marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e2de38154e91\",\"_type\":\"block\",\"children\":[{\"_key\":\"7dc7f8c37945\",\"_type\":\"span\",\"marks\":[\"16be552ece4b\"],\"text\":\"Machine learning gives marketers faster, sharper ways\"},{\"_key\":\"6936364af7a0\",\"_type\":\"span\",\"marks\":[],\"text\":\" to understand and respond to what customers need. It takes the guesswork out of decision-making and brings a layer of intelligence to each touchpoint.\"}],\"markDefs\":[{\"_key\":\"16be552ece4b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ultimate-guide-to-ai-marketing\"}],\"style\":\"normal\"},{\"_key\":\"bad1bf2e5109\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd13c4fc839f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s what it can do:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c69ff797a039\",\"_type\":\"block\",\"children\":[{\"_key\":\"aeeb550cf241\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Smarter personalization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"177753724145\",\"_type\":\"block\",\"children\":[{\"_key\":\"445977578e86\",\"_type\":\"span\",\"marks\":[],\"text\":\"Train models to tailor messages, recommendations, and offers based on individual preferences and predicted behavior.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"687ffbe13978\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d7774570ad1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Better timing\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b906f58fcf5e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce70cabc6d7f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use intelligent models to send messages at the moment your customers are most likely to engage.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08a9b8d6b89d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5dbb1e0b87b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Improved segmentation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1f628ba2fbd1\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd81a291b708\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create micro-segments based on behavior, not just demographics—so your messages hit closer to home.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0c0c632fc078\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3d4484658d5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Faster insights\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"55487940a176\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2981981dad8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Algorithms can spot shifts in customer behavior early and adapt your strategy before patterns turn into problems. That means less time spent manually analyzing data and more time acting on what matters\"},{\"_key\":\"163b9fa5092d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\".\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46ef4a2c52e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f6a22f4803a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Higher efficiency\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d280fcd65929\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a1bb2117a1f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automate time-consuming tasks like send-time optimization or A/B testing, so your team can focus on strategy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"98a6f8d23a2d\",\"_type\":\"anchor\",\"anchorId\":\"types\"},{\"_key\":\"68ccef087206\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9f538bcf835\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Types of machine learning for marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ef184af2e4a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2465a0ea48f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Different machine learning models solve different problems. Some rely on labeled examples to learn from, while others uncover patterns on their own. Here are four core types to know:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"95e168283aa7\",\"_type\":\"block\",\"children\":[{\"_key\":\"af2a7975e4fc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Supervised learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6e65aa711265\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cfe8ce03383\",\"_type\":\"span\",\"marks\":[],\"text\":\"Supervised models learn from labeled data—where each data point includes the correct outcome. Think of a list of past users where you know who made a purchase and who didn’t. The model uses that history to find patterns and predict future behavior, like forecasting churn or likelihood to convert. It’s especially useful for classification (yes/no) and regression (numerical predictions).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6bc16cffe785\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6220e95d8e7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Unsupervised learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"799d112b131a\",\"_type\":\"block\",\"children\":[{\"_key\":\"58019d6086de\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unsupervised models work with unlabeled data. Instead of training on known outcomes, they explore the dataset to find hidden structures, such as clusters of customers with similar behaviors. This approach can reveal patterns or audience segments you might never spot manually.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73678974e65f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce51295baf4f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Semi-supervised learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d2dd3069a121\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6de45b47843\",\"_type\":\"span\",\"marks\":[],\"text\":\"Semi-supervised models combine a small set of labeled data with a larger pool of unlabeled data. It’s a smart workaround when labeling is time-consuming or expensive. For example, you might manually tag a few support interactions, then let the model learn from thousands more. This method strikes a balance between accuracy and efficiency, making it ideal for sentiment analysis, email categorization, and content classification.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5aadab708186\",\"_type\":\"block\",\"children\":[{\"_key\":\"5abc9a747deb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Reinforcement learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"27f93f73fea2\",\"_type\":\"block\",\"children\":[{\"_key\":\"64ec44b2c67d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reinforcement models learn by doing. They take actions, receive feedback (like a reward or penalty), and adjust based on outcomes. While not as common in day-to-day marketing, you’ll find it behind dynamic pricing, real-time ad bidding, or adaptive testing strategies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e432e157ada\",\"_type\":\"block\",\"children\":[{\"_key\":\"7edafc0eb608\",\"_type\":\"span\",\"marks\":[],\"text\":\"Choosing the right type of machine learning can help you make the most of your data—whether you're refining an existing campaign or building new automation from the ground up. That kind of learning in marketing creates space for smarter, more \"},{\"_key\":\"ff3e68134da8\",\"_type\":\"span\",\"marks\":[\"70251ce1980e\"],\"text\":\"responsive strategies\"},{\"_key\":\"c8911e2a9724\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"70251ce1980e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-marketing-strategy\"}],\"style\":\"normal\"},{\"_key\":\"211d40dcfd04\",\"_type\":\"anchor\",\"anchorId\":\"difference\"},{\"_key\":\"f548bd869b5b\",\"_type\":\"block\",\"children\":[{\"_key\":\"6aead5a65fa4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How does machine learning differ from AI?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"875143a3c268\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d85a7a59d79\",\"_type\":\"span\",\"marks\":[],\"text\":\"People often use “machine learning” and “artificial intelligence” interchangeably, but they’re not quite the same. Artificial intelligence is the broader concept—it refers to any system or machine that mimics human intelligence. That might include reasoning, problem-solving, language understanding, or learning from experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a28e90353c7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"acb1e5481769\",\"_type\":\"span\",\"marks\":[\"43712e0e79aa\"],\"text\":\"Machine learning sits within AI\"},{\"_key\":\"cd095ca8cd2f\",\"_type\":\"span\",\"marks\":[],\"text\":\". It’s a specific approach that trains systems to learn from data analysis, spot patterns, and make decisions without being explicitly programmed.\"}],\"markDefs\":[{\"_key\":\"43712e0e79aa\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/three-steps-to-faster-value-with-artificial-intelligence-and-machine-learning\"}],\"style\":\"normal\"},{\"_key\":\"ae974269fbc6\",\"_type\":\"block\",\"children\":[{\"_key\":\"82d554f6a6a3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s a simple way to think about it:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a9286dfec48\",\"_type\":\"block\",\"children\":[{\"_key\":\"4dedd4e6e2ee\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI\"},{\"_key\":\"16282f835d56\",\"_type\":\"span\",\"marks\":[],\"text\":\" is the big-picture goal—build systems that act intelligently.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5cc44412c17b\",\"_type\":\"block\",\"children\":[{\"_key\":\"4af71f9b0d18\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Machine learning\"},{\"_key\":\"31207b2513d9\",\"_type\":\"span\",\"marks\":[],\"text\":\" is one of the methods we use to get there—by giving machines access to data and letting them learn from it.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc9efe0c3278\",\"_type\":\"block\",\"children\":[{\"_key\":\"9823424801e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In marketing, AI might power chatbots, predictive text, or dynamic creative optimization, (for example, creating images, headlines, or CTAs in real time based on who is viewing the ad.)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0e3896f9f187\",\"_type\":\"block\",\"children\":[{\"_key\":\"85e3ef5f7c6d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning, on the other hand, helps you segment users, predict churn, or personalize the timing and content of messages. Both can support smarter marketing—but machine learning often does the heavy lifting behind the scenes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a330579cc90\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e9e4bff401f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze features like \"},{\"_key\":\"7d143e37c6ca\",\"_type\":\"span\",\"marks\":[\"71bc443668ae\"],\"text\":\"Intelligent Timing\"},{\"_key\":\"dd0cabfc1760\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"fd7a8b6b2887\",\"_type\":\"span\",\"marks\":[\"8260f0d4d63a\"],\"text\":\"Predictive Churn\"},{\"_key\":\"a0d95a8a00e6\",\"_type\":\"span\",\"marks\":[],\"text\":\" rely on machine learning to help teams act in the moment. These features don’t just automate—they adapt, learning from each customer interaction to drive stronger outcomes over time.\"}],\"markDefs\":[{\"_key\":\"71bc443668ae\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/brazeai/intelligence/intelligent_timing\"},{\"_key\":\"8260f0d4d63a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-predictive-churn\"}],\"style\":\"normal\"},{\"_key\":\"73e7334ac43d\",\"_type\":\"anchor\",\"anchorId\":\"how\"},{\"_key\":\"e53a210ed258\",\"_type\":\"block\",\"children\":[{\"_key\":\"43203cb79f25\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How to apply machine learning in marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"128f0efb1d9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e95bfa060c63\",\"_type\":\"span\",\"marks\":[],\"text\":\"You don’t need a data science team to start using machine learning in your marketing strategy. Many platforms—like Braze—build machine learning directly into tools that marketing, CRM, and growth teams use every day.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db0814705bcd\",\"_type\":\"block\",\"children\":[{\"_key\":\"24d7932818a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are a few ways to apply it:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3894dc48a822\",\"_type\":\"block\",\"children\":[{\"_key\":\"a23955333e92\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Predict churn before it happens\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"916ced1fafbd\",\"_type\":\"block\",\"children\":[{\"_key\":\"7670de2a83ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning models can spot early signs that a customer is about to disengage. With features like \"},{\"_key\":\"cf4da5ddb307\",\"_type\":\"span\",\"marks\":[\"c0321de365f3\"],\"text\":\"Braze Predictive Churn,\"},{\"_key\":\"419523c808cd\",\"_type\":\"span\",\"marks\":[],\"text\":\" which is designed to identify high-risk users, you can trigger targeted win-back campaigns for at-risk users. This type of predictive modeling helps you take action before churn happens—rather than after.\"}],\"markDefs\":[{\"_key\":\"c0321de365f3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/stop-churn-before-it-happens-embracing-a-two-pronged-approach-to-boosting-retention\"}],\"style\":\"normal\"},{\"_key\":\"f6582bcc8b68\",\"_type\":\"block\",\"children\":[{\"_key\":\"ccfaad7035a9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Optimize send times for better engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4ccce7773813\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb8ff8addfcf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rather than choosing one send time for everyone, machine learning can find the moment each customer is most likely to engage. Braze Intelligent Timing uses this approach to deliver messages when they’re most likely to hit.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77d5f5e44e89\",\"_ref\":\"imported-craft-mz5eskltg2\",\"_type\":\"videoReference\"},{\"_key\":\"2ddf0bfe89b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d95a34e8fcd8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalize content at scale\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"80d63d7e5d05\",\"_type\":\"block\",\"children\":[{\"_key\":\"e995ac22bf54\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning helps match content to users based on behavior, preferences, and past interactions. Whether you’re \"},{\"_key\":\"292fe17d4abe\",\"_type\":\"span\",\"marks\":[\"1680170704f8\"],\"text\":\"recommending products\"},{\"_key\":\"2c089e88470c\",\"_type\":\"span\",\"marks\":[],\"text\":\" or tailoring in-app messages, it supports more relevant, timely experiences—without endless manual effort.\"}],\"markDefs\":[{\"_key\":\"1680170704f8\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/ai-item-recommendations-use-case\"}],\"style\":\"normal\"},{\"_key\":\"e7f3b8d8681e\",\"_type\":\"block\",\"children\":[{\"_key\":\"3fb58299a17f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Build smarter segments\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ad482bf6a031\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba89cef92860\",\"_type\":\"span\",\"marks\":[],\"text\":\"Instead of relying on static lists, use machine learning to identify meaningful patterns in your customer data. These insights can uncover new audience segments, flag high-value users, or support more personalized journeys.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50a0d432d2ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"da5dbe20f78b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Automate the heavy lifting\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6c2c64e5c29e\",\"_type\":\"block\",\"children\":[{\"_key\":\"57e90ba06a34\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning takes care of repetitive tasks—like A/B testing or optimization—so teams can focus on creative strategy, not constant tweaking.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ce037821640\",\"_type\":\"block\",\"children\":[{\"_key\":\"82353a074cfe\",\"_type\":\"span\",\"marks\":[],\"text\":\"When you apply machine learning to your marketing strategy, you shift from reactive to proactive. You start making decisions based on what customers are likely to do next, not just what they did last.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5d66cf35b9c8\",\"_type\":\"anchor\",\"anchorId\":\"email\"},{\"_key\":\"69c100366c38\",\"_type\":\"block\",\"children\":[{\"_key\":\"5776a97cb17e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning in email marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"896b62957d12\",\"_type\":\"richImage\",\"alt\":\"BrazeAI interface showing personalized clothing recommendations (shorts, sweats, coats) based on city weather data, with a personalization configuration menu open on the left.\",\"asset\":{\"_ref\":\"image-1673f3cbf8b2aa1c311f95c834b653561a9573f7-1920x968-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"e2cbfcf17ab8\",\"_type\":\"block\",\"children\":[{\"_key\":\"5daca7c466f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email continues to be one of the most \"},{\"_key\":\"1e80ed46c000\",\"_type\":\"span\",\"marks\":[\"7349a6207eb8\"],\"text\":\"powerful channels for engagement\"},{\"_key\":\"576782984408\",\"_type\":\"span\",\"marks\":[],\"text\":\"—and machine learning helps marketers make it smarter. By analyzing user behavior, it can recommend send times, tailor content, and adapt frequency based on each recipient’s likelihood to open or convert. You can turn newsletters, transactional emails and triggered flows into more relevant, results-driven experiences.\"}],\"markDefs\":[{\"_key\":\"7349a6207eb8\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-ultimate-guide-to-creating-a-high-impact-email-marketing-strategy\"}],\"style\":\"normal\"},{\"_key\":\"cbb8f5991eec\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"5bd45de9d48a\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Watch the webinar now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/webinars-and-events/creative-ai-use-cases\"}}],\"body\":[{\"_key\":\"e03c798d283d\",\"_type\":\"block\",\"children\":[{\"_key\":\"73ef7e1c22a6\",\"_type\":\"span\",\"marks\":[],\"text\":\"99% of marketers say their organizations are already using AI. But what does it mean to use it effectively for customer engagement?\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Check out 5 creative AI use cases for customer engagement\"},{\"_key\":\"c7931b38cd88\",\"_type\":\"anchor\",\"anchorId\":\"examples\"},{\"_key\":\"42551f0d4292\",\"_type\":\"block\",\"children\":[{\"_key\":\"08853d7805c1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Practical use cases from Braze of machine learning in digital marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"bb24e08a64bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b8c91987302\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning doesn’t have to sit on a roadmap or in a siloed data science team. With tools like Braze, marketers can apply it directly—\"},{\"_key\":\"19e198163ee6\",\"_type\":\"span\",\"marks\":[\"77dcca53525f\"],\"text\":\"improving campaign performance\"},{\"_key\":\"d10031416ce1\",\"_type\":\"span\",\"marks\":[],\"text\":\", streamlining workflows, and making every interaction more relevant.\"}],\"markDefs\":[{\"_key\":\"77dcca53525f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/2-ways-generative-ai-can-enhance-your-marketing-and-not-replace-you\"}],\"style\":\"normal\"},{\"_key\":\"8c4a066acae6\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9112230bf89\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how real brands are already using it and how you can integrate it in your marketing plans, too.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"28d7501d8cce\",\"_type\":\"block\",\"children\":[{\"_key\":\"e3fe3ac57f4b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pizza Hut dishes out a 31% conversion lift with machine learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6c72355b35b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8d87a91bf91\",\"_type\":\"span\",\"marks\":[\"e249ac1e13d4\"],\"text\":\"Pizza Hut \"},{\"_key\":\"78253b496e41\",\"_type\":\"span\",\"marks\":[],\"text\":\"is one of the world’s best-known quick-service restaurant (QSR) brands, with over 19,000 global locations. The brand wanted to modernize how it engaged with digital customers, aiming to drive stronger loyalty and boost conversion across key markets.\"}],\"markDefs\":[{\"_key\":\"e249ac1e13d4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/pizza-hut-case-study\"}],\"style\":\"normal\"},{\"_key\":\"38d2feec3baf\",\"_type\":\"block\",\"children\":[{\"_key\":\"96aea5e0b302\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"b85bd9478468\",\"_type\":\"block\",\"children\":[{\"_key\":\"92bba75eb569\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before adopting Braze in spring 2019, Pizza Hut ran a solid email and SMS program—but the team saw room to improve. Their previous platform lacked mobile-native channels and didn’t provide a unified view of customer interactions across touchpoints. Pulling in the right data was slow and clunky, making it hard to deliver relevant messaging at speed or implement a \"},{\"_key\":\"3aa1256f9e2a\",\"_type\":\"span\",\"marks\":[\"8e436b609f93\"],\"text\":\"cross-channel strategy\"},{\"_key\":\"4ccd17dcc18d\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"8e436b609f93\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/3-cross-channel-engagement-campaigns\"}],\"style\":\"normal\"},{\"_key\":\"d0e232c57dc0\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d450ae4bd9c\",\"_type\":\"span\",\"marks\":[],\"text\":\"To improve the customer experience and bridge that gap, the team aimed to expand into mobile channels and personalize more deeply across the board. But their legacy setup couldn’t support that vision—so they made the switch to Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bdb12fe504d5\",\"_ref\":\"imported-craft-jy7vje3vrs\",\"_type\":\"videoReference\"},{\"_key\":\"8017a0dc46aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"74093ec8bcff\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"17d6a2d8cadf\",\"_type\":\"block\",\"children\":[{\"_key\":\"1afd84f0f033\",\"_type\":\"span\",\"marks\":[],\"text\":\"Just a few months after migrating to Braze, the Pizza Hut team launched a sophisticated \"},{\"_key\":\"3af6b8d80803\",\"_type\":\"span\",\"marks\":[\"f3228c1ea2a2\"],\"text\":\"multivariate test\"},{\"_key\":\"3958d761eb29\",\"_type\":\"span\",\"marks\":[],\"text\":\" powered by their own \"},{\"_key\":\"2f6d5c687012\",\"_type\":\"span\",\"marks\":[\"022a129cd9d3\"],\"text\":\"Multi-Armed Bandit (MAB)\"},{\"_key\":\"02be1275eac3\",\"_type\":\"span\",\"marks\":[],\"text\":\" machine learning model—something they couldn’t have pulled off on their previous platform.\"}],\"markDefs\":[{\"_key\":\"f3228c1ea2a2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whats-testing-anyway\"},{\"_key\":\"022a129cd9d3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/building-braze-intelligent-selection-overview\"}],\"style\":\"normal\"},{\"_key\":\"657e761d861a\",\"_type\":\"block\",\"children\":[{\"_key\":\"159bfafabc66\",\"_type\":\"span\",\"marks\":[],\"text\":\"With easier data integration, the flexibility of \"},{\"_key\":\"95eb0c5c29a5\",\"_type\":\"span\",\"marks\":[\"d833b9aeaff7\"],\"text\":\"Braze Canvas\"},{\"_key\":\"030ad30de70b\",\"_type\":\"span\",\"marks\":[],\"text\":\" and the ability to build complex dynamic logic using \"},{\"_key\":\"a073dc7829ee\",\"_type\":\"span\",\"marks\":[\"39bd78b707dd\"],\"text\":\"Liquid\"},{\"_key\":\"eade7c9c6584\",\"_type\":\"span\",\"marks\":[],\"text\":\", the team created highly targeted emails with hundreds of variants. Their MAB algorithm reviewed performance every few days and fed updated insights directly into the campaign, allowing them to optimize strategy in real time.\"}],\"markDefs\":[{\"_key\":\"d833b9aeaff7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/videos/canvas-moving-beyond-basic\"},{\"_key\":\"39bd78b707dd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/message-customization-done-right-with-braze-liquid-personalization\"}],\"style\":\"normal\"},{\"_key\":\"dd25d7093940\",\"_type\":\"block\",\"children\":[{\"_key\":\"773be1f4c6cb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Since then, they’ve expanded their outreach with push notifications and in-app messages—building a cross-channel program that drives stronger engagement and business impact. The flexibility of the Braze platform has played a major role in helping the CRM team scale their efforts and deliver more personalized customer experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"abd35e4dcfcf\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a579b8e9e96\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"595b58693b98\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd4d880e8c76\",\"_type\":\"span\",\"marks\":[],\"text\":\"21% increase in average user sessions\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f83faccc727f\",\"_type\":\"block\",\"children\":[{\"_key\":\"81a0682b203c\",\"_type\":\"span\",\"marks\":[],\"text\":\"31% increase in conversions\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a41be3a9183c\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5a771b43be7\",\"_type\":\"span\",\"marks\":[],\"text\":\"24% uplift in revenue per user\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0749fb24f730\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f52c696f13b\",\"_type\":\"span\",\"marks\":[],\"text\":\"13% improvement in repeat purchases\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a76e7a0adf1e\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2a24f8b1e17\",\"_type\":\"span\",\"marks\":[],\"text\":\"By pairing machine learning with real-time segmentation and cross-channel orchestration, Pizza Hut created a more personalized, scalable engagement strategy—one that didn’t sacrifice speed or local nuance.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b28e77521358\",\"_type\":\"block\",\"children\":[{\"_key\":\"eedb83d73907\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Ticketek hits the right note with predictive targeting\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"51fc96264d2b\",\"_type\":\"block\",\"children\":[{\"_key\":\"66490b9db0fb\",\"_type\":\"span\",\"marks\":[\"04cc1136a971\"],\"text\":\"Ticketek\"},{\"_key\":\"53794ade6634\",\"_type\":\"span\",\"marks\":[],\"text\":\" is one of Australia’s largest ticketing platforms, helping fans discover and book live events across sports, music, arts, and entertainment. The brand’s goal is to deliver a smooth, personalized customer experience, from first discovery to final booking.\"}],\"markDefs\":[{\"_key\":\"04cc1136a971\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/ticketek-case-study\"}],\"style\":\"normal\"},{\"_key\":\"15d9277b647c\",\"_type\":\"block\",\"children\":[{\"_key\":\"c92d2ab137d9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"768c8cc9a706\",\"_type\":\"block\",\"children\":[{\"_key\":\"6939c8781d83\",\"_type\":\"span\",\"marks\":[],\"text\":\"With millions of customers and a packed event calendar, Ticketek needed a better way to reach the right people with the right shows. Their existing strategy didn’t support advanced targeting and the team lacked tools to automate personalized outreach at scale. They wanted to boost engagement and drive conversions without overwhelming their audience with one-size-fits-all messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f4356f271dbb\",\"_type\":\"richImage\",\"alt\":\"An email client displays a Ticketek 'New For You' email with various event promotions, and the BrazeAI logo.\",\"asset\":{\"_ref\":\"image-04a9bbb1e43def6ccc844aefb78e68dddda8aeac-2400x1300-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"779770bcadb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"cada26b778af\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"b7b6eaf9fb4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"26f57cf5b980\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ticketek upgraded its Weekly Newsletter emails using \"},{\"_key\":\"a95ef4410e5c\",\"_type\":\"span\",\"marks\":[\"8079ccd816dd\"],\"text\":\"Braze Connected Content\"},{\"_key\":\"21731f504301\",\"_type\":\"span\",\"marks\":[],\"text\":\", pulling in live data from Snowflake to personalize event recommendations. By integrating \"},{\"_key\":\"e5b12234cb7e\",\"_type\":\"span\",\"marks\":[\"e9e5dc2e67c4\"],\"text\":\"Amazon Personalize\"},{\"_key\":\"370eb382624a\",\"_type\":\"span\",\"marks\":[],\"text\":\" through Braze Alloys partner AWS, the team used machine learning to generate dynamic suggestions for each user—no in-house ML expertise required.\"}],\"markDefs\":[{\"_key\":\"8079ccd816dd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-connected-content\"},{\"_key\":\"e9e5dc2e67c4\",\"_type\":\"link\",\"href\":\"http://localhost:8080/partners/technology-partners/aws-personalize\"}],\"style\":\"normal\"},{\"_key\":\"77b568030ea8\",\"_type\":\"block\",\"children\":[{\"_key\":\"335213246c60\",\"_type\":\"span\",\"marks\":[],\"text\":\"These personalized events appeared directly in the email, with each click feeding back into the system to refine future recommendations. 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With the right automation in place, you can connect with customers in meaningful, relevant ways—at scale, in real time, and across the channels they use.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e5cc572c83ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"98d7c902e9ea\",\"_type\":\"span\",\"marks\":[],\"text\":\"In this guide, we’ll break down what customer engagement automation really means, why it matters more than ever, and how to put it into action. 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lifecycle\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"856b23d34d95\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/customer-engagement-automation#benefits\"}],\"style\":\"normal\"},{\"_key\":\"34c29971ff3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e28d8b9cb11d\",\"_type\":\"span\",\"marks\":[\"fa596b11b272\"],\"text\":\"How to implement customer engagement automation step by step\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"fa596b11b272\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/customer-engagement-automation#how\"}],\"style\":\"normal\"},{\"_key\":\"ff060c6d9379\",\"_type\":\"block\",\"children\":[{\"_key\":\"89c394d6de82\",\"_type\":\"span\",\"marks\":[\"d22c33579738\"],\"text\":\"Quick-win campaign ideas to increase engagement with automation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"d22c33579738\",\"_type\":\"link\",\"blank\":false,\"href\":\"quick\"}],\"style\":\"normal\"},{\"_key\":\"4cab5ba56129\",\"_type\":\"block\",\"children\":[{\"_key\":\"efc9a13118be\",\"_type\":\"span\",\"marks\":[\"34d3d727ad1f\"],\"text\":\"foodora feeds growth with automated engagement that scales\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"34d3d727ad1f\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/customer-engagement-automation#foodora\"}],\"style\":\"normal\"},{\"_key\":\"e900631bc493\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6cea351d3ff\",\"_type\":\"span\",\"marks\":[\"cd0ad1fd81bf\"],\"text\":\"What to look for in an automated customer engagement platform\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"cd0ad1fd81bf\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/customer-engagement-automation#look\"}],\"style\":\"normal\"},{\"_key\":\"c08fe21653a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c21e2a3c234\",\"_type\":\"span\",\"marks\":[\"3c37c296ab1d\"],\"text\":\"Final thoughts on customer engagement automation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"3c37c296ab1d\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/customer-engagement-automation#final\"}],\"style\":\"normal\"},{\"_key\":\"3377820a1281\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad206a9d0a6e\",\"_type\":\"span\",\"marks\":[\"17c9a2135fb4\"],\"text\":\"FAQs about customer engagement automation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"17c9a2135fb4\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/customer-engagement-automation#faq\"}],\"style\":\"normal\"},{\"_key\":\"26a206bd3108\",\"_type\":\"anchor\",\"anchorId\":\"what\"},{\"_key\":\"a10b3172821d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2093b1ee6837\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is customer engagement automation?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b1798b3026c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"aeb6639a78a8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement automation is the use of data, rules, and technology to automatically deliver personalized messages, journeys, and experiences to customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"348277e4fc31\",\"_type\":\"block\",\"children\":[{\"_key\":\"af416ea06c66\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement automation allows brands to react to \"},{\"_key\":\"65deb6fdb09a\",\"_type\":\"span\",\"marks\":[\"9c53b3ad2089\"],\"text\":\"real-time behavior, preferences, and lifecycle stages\"},{\"_key\":\"4ed41b8856e4\",\"_type\":\"span\",\"marks\":[],\"text\":\". Whether it’s welcoming a new user with a dynamically-tailored onboarding flow, nudging a loyal customer with a timely offer, or reaching out before churn happens, automated engagement keeps your brand close without overwhelming your team.\"}],\"markDefs\":[{\"_key\":\"9c53b3ad2089\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/first-party-data\"}],\"style\":\"normal\"},{\"_key\":\"7c5865ab3cdf\",\"_type\":\"richImage\",\"alt\":\"a diagram showing the process of stream processing\",\"asset\":{\"_ref\":\"image-2aa26af471d9fda4bb50ecf35faa6625115d6637-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"331ae1f66eef\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b1be0954a65\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unlike \"},{\"_key\":\"656f288a8d6b\",\"_type\":\"span\",\"marks\":[\"e0c87e628683\"],\"text\":\"batch-and-blast campaigns\"},{\"_key\":\"14807b0139d1\",\"_type\":\"span\",\"marks\":[],\"text\":\", these interactions are responsive, relevant, and orchestrated across multiple channels, giving better value for your customers, and having more impact for your business.\"}],\"markDefs\":[{\"_key\":\"e0c87e628683\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whats-batch-and-blast-email\"}],\"style\":\"normal\"},{\"_key\":\"3cf691578a03\",\"_type\":\"anchor\",\"anchorId\":\"why\"},{\"_key\":\"290ef150223f\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d5cf1d626c2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why customer engagement automation matters for growth\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"46b39251afb0\",\"_type\":\"block\",\"children\":[{\"_key\":\"58e25593089e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer expectations are higher than ever. People want speed, personalization, and consistency across their interactions, and they’re quick to disengage when brands fall short. That’s why customer engagement automation has become essential.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7b2cab403fee\",\"_type\":\"block\",\"children\":[{\"_key\":\"89e002282dc8\",\"_type\":\"span\",\"marks\":[],\"text\":\"By automating touchpoints across the customer lifecycle, brands can:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e891af9b199\",\"_type\":\"block\",\"children\":[{\"_key\":\"04f7123bb96e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Enhance personalization:\"},{\"_key\":\"8e25a200cbef\",\"_type\":\"span\",\"marks\":[],\"text\":\" Deliver tailored messages and offers based on individual customer behavior and preferences, ensuring that each interaction feels relevant and meaningful.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bcbc7d39c8b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"e93125ea81c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Increase efficiency\"},{\"_key\":\"abaa021dc473\",\"_type\":\"span\",\"marks\":[],\"text\":\": Streamline marketing processes by automating repetitive tasks, allowing teams to focus on strategy and creative initiatives rather than manual execution.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"62088ebd3422\",\"_type\":\"block\",\"children\":[{\"_key\":\"9df051e7bdb6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Improve responsiveness:\"},{\"_key\":\"0f54d62a5626\",\"_type\":\"span\",\"marks\":[],\"text\":\" Quickly respond to customer inquiries and actions in real-time, ensuring that customers receive timely support and information, which can significantly enhance their overall experience.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"370c5f00a119\",\"_type\":\"block\",\"children\":[{\"_key\":\"4402c91df816\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Drive consistency: \"},{\"_key\":\"490bb37e3a5a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Maintain a cohesive brand voice and messaging across channels, ensuring that customers receive a unified experience regardless of how they interact with the brand.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aea83c29f74f\",\"_type\":\"block\",\"children\":[{\"_key\":\"53504dbb42f8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Boost retention and loyalty: \"},{\"_key\":\"765152246171\",\"_type\":\"span\",\"marks\":[],\"text\":\"Foster stronger relationships with customers by engaging them at critical moments, ultimately leading to higher retention rates and increased customer loyalty over time.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dd28255c13ef\",\"_type\":\"anchor\",\"anchorId\":\"benefits\"},{\"_key\":\"58ab32ca08f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"91792ddc5b5c\",\"_type\":\"span\",\"marks\":[],\"text\":\"The benefits of automated customer engagement across the lifecycle\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9b462e39f6ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"93959b20593a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement automation gives teams the ability to act quickly and contextually—without relying on manual execution. It brings structure to complex journeys, makes personalization scalable, and helps brands respond to behavior in real time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed5eb4251f50\",\"_type\":\"block\",\"children\":[{\"_key\":\"522902d3f8f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let’s break down the benefits by key use cases and outcomes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7907afbba0ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"82e7c8ad7b80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization at scale\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"49ffe1cd643d\",\"_type\":\"block\",\"children\":[{\"_key\":\"677d05394aea\",\"_type\":\"span\",\"marks\":[],\"text\":\"When you combine real-time customer data with automation, it becomes easier to deliver relevant, personalized experiences at scale. Instead of relying on broad segments or manual outreach, you can trigger dynamic messages that reflect each individual’s behavior, preferences, and context—whether they’re opening your app for the first time or coming back after a break.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e6a5e183a164\",\"_type\":\"block\",\"children\":[{\"_key\":\"a50f6e50cb67\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use case:\"},{\"_key\":\"2f7b49846ab2\",\"_type\":\"span\",\"marks\":[],\"text\":\" A new customer signs up but hasn’t taken a key action—like placing an order, completing setup, or adding preferences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8a1485b3dacb\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c1deb9547af\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Automation:\"},{\"_key\":\"2be9e27e1e8c\",\"_type\":\"span\",\"marks\":[],\"text\":\" Trigger a personalized message based on their last interaction, nudging them to the next step in the journey. This might include an in-app tip, push notification, or targeted email sequence.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"596dfef83248\",\"_type\":\"block\",\"children\":[{\"_key\":\"0cb38e733661\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Outcome:\"},{\"_key\":\"ec7b18a90f7c\",\"_type\":\"span\",\"marks\":[],\"text\":\" Improved activation rates, shorter time-to-value, and a stronger foundation for long-term retention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0a4ebe106b16\",\"_type\":\"block\",\"children\":[{\"_key\":\"d21f400f4d02\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cross-channel consistency and speed\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"871810cab41e\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c8113ec4ecd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Today’s customers switch between email, apps, web, and messaging without thinking twice. Automation helps you keep up. By coordinating touchpoints across channels, you can deliver timely, cohesive experiences—like a welcome email followed by an in-app message or a loyalty reward sent by SMS. With tools that support \"},{\"_key\":\"4cda28697002\",\"_type\":\"span\",\"marks\":[\"d1f2025c4e93\"],\"text\":\"real-time journey orchestration\"},{\"_key\":\"f303d0814578\",\"_type\":\"span\",\"marks\":[],\"text\":\", those interactions can feel seamless, not scattered.\"}],\"markDefs\":[{\"_key\":\"d1f2025c4e93\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"fb84e2316f63\",\"_type\":\"block\",\"children\":[{\"_key\":\"da0a660d2d76\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use case:\"},{\"_key\":\"217016ca24e4\",\"_type\":\"span\",\"marks\":[],\"text\":\" A customer interacts across email, app, and web but receives disjointed or repetitive messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a9c845daa0a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0df45bb4602\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Automation:\"},{\"_key\":\"36b01665b3ff\",\"_type\":\"span\",\"marks\":[],\"text\":\" Coordinate messaging across channels using real-time journey orchestration, so each interaction builds on the last. For example, an email offer can be followed by an in-app reminder or SMS prompt—dynamically adapting based on engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"091ee9628f4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"758d035d0c3d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Outcome:\"},{\"_key\":\"4a1e6eb81aa3\",\"_type\":\"span\",\"marks\":[],\"text\":\" A more cohesive customer experience that increases response rates and avoids fatigue.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"835b7a6f7d82\",\"_type\":\"block\",\"children\":[{\"_key\":\"56037b166e61\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reduced churn, increased loyalty\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"661937ee8f56\",\"_type\":\"block\",\"children\":[{\"_key\":\"6cdea5bf84b1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automated engagement makes it easier to spot early signals of disengagement—missed sessions, cart abandonment, dips in usage—and respond in time. Whether that means sending a reminder, offering a discount, or nudging them toward a next best action, automation helps you proactively retain more customers and build stronger, longer-lasting relationships.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d110ca09e05d\",\"_type\":\"block\",\"children\":[{\"_key\":\"881790b33442\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use case:\"},{\"_key\":\"62be009711c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" A regular user stops engaging: Fewer logins, no recent purchases, or skipped sessions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2b89011cec47\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a66bdabb28a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Automation:\"},{\"_key\":\"41072fb38baa\",\"_type\":\"span\",\"marks\":[],\"text\":\" Use behavioral triggers and predictive scores to identify signs of disengagement, then send a targeted message—such as a reactivation offer, helpful content, or reminder—before they disappear.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"247c6020e6ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a997952dca6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Outcome:\"},{\"_key\":\"984fa1b49298\",\"_type\":\"span\",\"marks\":[],\"text\":\" Reduced churn and higher customer lifetime value through timely, relevant outreach.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d9db81aa1cc0\",\"_type\":\"anchor\",\"anchorId\":\"how\"},{\"_key\":\"0c812d52cd99\",\"_type\":\"block\",\"children\":[{\"_key\":\"76a19674de32\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to implement customer engagement automation step by step\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"1172037c1dd5\",\"_type\":\"block\",\"children\":[{\"_key\":\"47d0466be743\",\"_type\":\"span\",\"marks\":[],\"text\":\"Effective customer engagement automation starts with clear goals, a good understanding of your customer journeys, and the right data to power timely, relevant messages. Here’s how to lay the groundwork and build automated experiences that make an impact.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"42a01ea6ef46\",\"_type\":\"block\",\"children\":[{\"_key\":\"856d617583c8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Define your goals by lifecycle stage\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"461d004dcfe2\",\"_type\":\"block\",\"children\":[{\"_key\":\"80b1b16eec8f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Start by identifying what you want to improve. Are you losing potential customers before they take action? Seeing drop-off after the first use? Mapping goals to each stage of the \"},{\"_key\":\"b622f5deda83\",\"_type\":\"span\",\"marks\":[\"0addb2b6e01d\"],\"text\":\"customer lifecycle\"},{\"_key\":\"3a95f1f03719\",\"_type\":\"span\",\"marks\":[],\"text\":\"—\"},{\"_key\":\"0d69bce2e112\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"awareness, acquisition, onboarding, engagement, and retention\"},{\"_key\":\"6285c66c28f3\",\"_type\":\"span\",\"marks\":[],\"text\":\"—helps you focus your automation efforts where they’ll have the most impact. Prioritize one or two key stages to begin, then expand as you build out more journeys.\"}],\"markDefs\":[{\"_key\":\"0addb2b6e01d\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/customer-lifecycle-management\"}],\"style\":\"normal\"},{\"_key\":\"0ed90a3cbfc5\",\"_type\":\"richImage\",\"alt\":\"a diagram of a customer life cycle shows advocacy brand awareness consideration retention and purchase\",\"asset\":{\"_ref\":\"image-1a10eb9aefd50de1dca73c14bb26259150c148ee-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"6c7512993d4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"305e23444628\",\"_type\":\"span\",\"marks\":[],\"text\":\"Map journeys and identify touchpoints\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"baa9539b7b5b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1283dbd6406a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once you know what you want to achieve, outline the key steps in your customer journey. Where do users drop off? Where are the moments that matter most? These are the opportunities where automation can step in—welcoming new signups, nudging users after inactivity, or prompting reviews after a positive experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e67ec3b6892e\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d8bfe576bb1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Set up triggers and start small\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ce5f86d0755c\",\"_type\":\"block\",\"children\":[{\"_key\":\"21a7accba97d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use behavior- or action-based triggers to deliver messages when they’re most relevant. That could mean sending a push notification if someone abandons their cart or an email after three days of inactivity. Don’t try to automate everything at once. Start with one journey, test it, and expand from there.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1daa13292bba\",\"_type\":\"block\",\"children\":[{\"_key\":\"32fbb41075d9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Test, measure, and scale\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d068f2a6ffeb\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ea8e96ab737\",\"_type\":\"span\",\"marks\":[],\"text\":\"The best automation isn’t static. Use testing and reporting tools to experiment with message timing, content, and channels. Track engagement, conversions, and retention. Once a journey is performing well, scale it—then move on to the next high-impact opportunity.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f3fc59ccf0c8\",\"_type\":\"anchor\",\"anchorId\":\"quick\"},{\"_key\":\"fed949bfc87c\",\"_type\":\"block\",\"children\":[{\"_key\":\"dbd0dc3def71\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quick-win campaign ideas to increase engagement with automation\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"38d7760ab026\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ecb15886b53\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once your data and journeys are in place, automation opens the door to targeted, scalable campaigns that respond to real user behavior. Here are five proven tactics that brands can launch quickly to \"},{\"_key\":\"652cb8de164c\",\"_type\":\"span\",\"marks\":[\"57c15113f983\"],\"text\":\"boost engagement\"},{\"_key\":\"b4989da2c0fc\",\"_type\":\"span\",\"marks\":[],\"text\":\" across key moments in the lifecycle.\"}],\"markDefs\":[{\"_key\":\"57c15113f983\",\"_type\":\"link\",\"href\":\"https://www.braze.com/solutions/increase-engagement\"}],\"style\":\"normal\"},{\"_key\":\"d685596aaa78\",\"_type\":\"richImage\",\"alt\":\"a screenshot of a flow chart with a message that says great news as item that you wanted recently went on sale\",\"asset\":{\"_ref\":\"image-6a57468fdc1196cc18f9c2462fd466af4faeb982-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"4fb1585c11bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d1a1940dacd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Welcome journey with real-time behavioral branching\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1c07a231e719\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1207495cfac\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Trigger:\"},{\"_key\":\"88f2477ace25\",\"_type\":\"span\",\"marks\":[],\"text\":\" App install or first login\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73250e0e45a6\",\"_type\":\"block\",\"children\":[{\"_key\":\"171808f5bbb5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Channels:\"},{\"_key\":\"66db94a3fb14\",\"_type\":\"span\",\"marks\":[],\"text\":\" Email + in-app\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3c704725cdc2\",\"_type\":\"block\",\"children\":[{\"_key\":\"febb3abf10bf\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Strategy:\"},{\"_key\":\"bdaedc4dcb65\",\"_type\":\"span\",\"marks\":[],\"text\":\" Send a welcome message right after sign-up, then branch based on first-session activity. If a user explores the app but doesn’t complete onboarding, follow up with a helpful tip or offer. If they stay inactive, try a reactivation push within 24 hours.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"44d8432fc288\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac2d00c04571\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Test:\"},{\"_key\":\"02a5e1184f27\",\"_type\":\"span\",\"marks\":[],\"text\":\" Timing delays and CTA formats across channels to increase activation.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"00aae6a17708\",\"_type\":\"block\",\"children\":[{\"_key\":\"682d1a76b1ea\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Power user” reward sequence\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2b7e995d20a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"01efdb46f88c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Trigger:\"},{\"_key\":\"0a6840817791\",\"_type\":\"span\",\"marks\":[],\"text\":\" Reaching a usage milestone (e.g., 10 sessions in 30 days)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"13f686614f74\",\"_type\":\"block\",\"children\":[{\"_key\":\"f8f05a942f8b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Channels:\"},{\"_key\":\"d1c6342f3618\",\"_type\":\"span\",\"marks\":[],\"text\":\" Push + in-app + email\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"333911e33979\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ced528a082b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Strategy:\"},{\"_key\":\"f7469772b9c3\",\"_type\":\"span\",\"marks\":[],\"text\":\" Identify highly engaged users and automatically trigger a thank-you message, loyalty reward, or early access offer. 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Use tags or events to auto-classify interests.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4c78b357241f\",\"_type\":\"block\",\"children\":[{\"_key\":\"09842e7a87bb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Test:\"},{\"_key\":\"deb160ab2173\",\"_type\":\"span\",\"marks\":[],\"text\":\" Static vs. dynamic content blocks and follow-up timing window.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb1803f3acfd\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff292dda5ff8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Plan downgrade prevention\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0e9cc221a220\",\"_type\":\"block\",\"children\":[{\"_key\":\"e652e56ca29a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Trigger:\"},{\"_key\":\"e9cd873e1ec6\",\"_type\":\"span\",\"marks\":[],\"text\":\" Downgrade intent signal (e.g., feature usage drop, pricing page view)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"30034445cc2e\",\"_type\":\"block\",\"children\":[{\"_key\":\"34c8d44c5926\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Channels:\"},{\"_key\":\"9d2107faae54\",\"_type\":\"span\",\"marks\":[],\"text\":\" In-app + email\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b05c5755b1ed\",\"_type\":\"block\",\"children\":[{\"_key\":\"37e3432388b1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Strategy:\"},{\"_key\":\"7bf2e7207a89\",\"_type\":\"span\",\"marks\":[],\"text\":\" If users show signs of dissatisfaction or downgrade consideration, trigger a message highlighting underused features, support resources, or a personalized retention offer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"40220371fd9b\",\"_type\":\"block\",\"children\":[{\"_key\":\"7bed2d10febb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Test:\"},{\"_key\":\"866399a27622\",\"_type\":\"span\",\"marks\":[],\"text\":\" Offer type (discount, extension, concierge support) based on churn segment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f674a2c6940b\",\"_type\":\"anchor\",\"anchorId\":\"foodora\"},{\"_key\":\"e2ce73d20316\",\"_type\":\"block\",\"children\":[{\"_key\":\"3af8794f337e\",\"_type\":\"span\",\"marks\":[],\"text\":\"foodora feeds growth with automated engagement that scales\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e0c7af2eb354\",\"_type\":\"block\",\"children\":[{\"_key\":\"87e46343e992\",\"_type\":\"span\",\"marks\":[],\"text\":\"To see a brand increase customer engagement with automation, let’s look at how \"},{\"_key\":\"100289d894af\",\"_type\":\"span\",\"marks\":[\"9e29234f748c\"],\"text\":\"foodora\"},{\"_key\":\"6b6b88a4101e\",\"_type\":\"span\",\"marks\":[],\"text\":\" used Braze to streamline cross-channel messaging, act on real-time data, and drive measurable results at scale.\"}],\"markDefs\":[{\"_key\":\"9e29234f748c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/foodora-case-study\"}],\"style\":\"normal\"},{\"_key\":\"0a72efdf4ea1\",\"_type\":\"block\",\"children\":[{\"_key\":\"059d7f873cfc\",\"_type\":\"span\",\"marks\":[],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c8f5174ee1fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"9561b49695a6\",\"_type\":\"span\",\"marks\":[],\"text\":\"With a presence across multiple markets, foodora needed a more efficient way to manage cross-channel customer engagement. Their team was spending up to an hour per campaign coordinating personalized messaging manually—limiting their ability to scale or react to customer behavior in real time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"467fe40e43b5\",\"_type\":\"richImage\",\"alt\":\"a phone with a notification that says running out of chips \u0026 nuts\",\"asset\":{\"_ref\":\"image-9b38c7ba54e9fd19fa44d28895abdb4458d46dfc-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"4fbe6c2f9741\",\"_type\":\"block\",\"children\":[{\"_key\":\"a971ef64cccd\",\"_type\":\"span\",\"marks\":[],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"5291fdcbd587\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae1e808bfe4a\",\"_type\":\"span\",\"marks\":[],\"text\":\"foodora implemented Braze alongside partner \"},{\"_key\":\"abcc761fc27b\",\"_type\":\"span\",\"marks\":[\"f0df038b303d\"],\"text\":\"Segment\"},{\"_key\":\"97231c031768\",\"_type\":\"span\",\"marks\":[],\"text\":\" to unify customer data and automate campaign delivery. By using Braze Canvas, they simplified multichannel orchestration—triggering personalized messages via email, in-app, and push notifications based on real-time actions like app installs.\"}],\"markDefs\":[{\"_key\":\"f0df038b303d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/segment\"}],\"style\":\"normal\"},{\"_key\":\"4c76737dd926\",\"_type\":\"block\",\"children\":[{\"_key\":\"94f75b489278\",\"_type\":\"span\",\"marks\":[],\"text\":\"This setup allowed foodora to test and launch campaigns faster while tailoring them to local market needs. With customer data flowing seamlessly between systems and automation handling delivery, their team could focus on optimizing strategy rather than managing execution.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"37a00e99b1a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"b46a5e11d768\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1594ee325e51\",\"_type\":\"block\",\"children\":[{\"_key\":\"09bd26e415b5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Campaign execution time dropped from one hour to just three minutes using Braze Canvas\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6bfb6ed430e4\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f7b7dab41a3\",\"_type\":\"span\",\"marks\":[],\"text\":\"41% conversion rate on a campaign triggered by app install\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9845a4f2b87a\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed1ae1bba44e\",\"_type\":\"span\",\"marks\":[],\"text\":\"26% reduction in unsubscribe rate after refining message timing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b6e18d48496b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1fcfc412ee13\",\"_type\":\"span\",\"marks\":[],\"text\":\"foodora’s results show how customer engagement automation—powered by real-time data—can help teams move faster, personalize at scale, and improve performance across multiple channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7cb12e031cab\",\"_type\":\"anchor\",\"anchorId\":\"look\"},{\"_key\":\"53f065eb2d8e\",\"_type\":\"block\",\"children\":[{\"_key\":\"062bd11225ee\",\"_type\":\"span\",\"marks\":[],\"text\":\"What to look for in an automated customer engagement platform\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"fcc34eb5ae38\",\"_type\":\"block\",\"children\":[{\"_key\":\"db5dff7650b3\",\"_type\":\"span\",\"marks\":[],\"text\":\"A strong automated customer engagement platform supports personalized, data-driven engagement across each channel—not just task automation. When evaluating your options, these are the capabilities to focus on.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6fe11101d5d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"feabd0fe38c9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Smart segmentation and real-time triggers\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"80a7e01ae14f\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d25902a24c5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Look for platforms that let you build dynamic audiences based on real-time behavior, preferences, location, and more. These capabilities make it easier to respond in the moment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9aba1a9cc085\",\"_type\":\"block\",\"children\":[{\"_key\":\"395364fff532\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cross-channel journey orchestration tools\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"cbb93e6c7f4b\",\"_type\":\"block\",\"children\":[{\"_key\":\"0860b97d12ff\",\"_type\":\"span\",\"marks\":[],\"text\":\"A strong platform should help you manage and automate customer journeys across email, push, SMS, in-app, and beyond—all from a single interface. With \"},{\"_key\":\"cadd42f279f0\",\"_type\":\"span\",\"marks\":[\"b57f497bc518\"],\"text\":\"cross-channel journey orchestration\"},{\"_key\":\"042c1c5be6dd\",\"_type\":\"span\",\"marks\":[],\"text\":\", you can design coordinated experiences that adapt to user behavior and channel preferences.\"}],\"markDefs\":[{\"_key\":\"b57f497bc518\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"5bc02a6b856d\",\"_type\":\"block\",\"children\":[{\"_key\":\"98a2e842394b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization powered by first-party data and AI\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2241d6e11df3\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6d38699f3d7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Modern platforms make it easy to tap into first-party data to personalize content, timing, and delivery. Look for those that offer \"},{\"_key\":\"712614842fe3\",\"_type\":\"span\",\"marks\":[\"91ff9407430d\"],\"text\":\"AI marketing automation\"},{\"_key\":\"457364f9424b\",\"_type\":\"span\",\"marks\":[],\"text\":\", with AI-driven capabilities to optimize message selection, predict the best channel for each user, power recommendations, and more.\"}],\"markDefs\":[{\"_key\":\"91ff9407430d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-marketing-automation\"}],\"style\":\"normal\"},{\"_key\":\"552c0c5bb3d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f8e4cc22687\",\"_type\":\"span\",\"marks\":[],\"text\":\"Built-in testing, reporting, and optimization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"43e073f0709d\",\"_type\":\"block\",\"children\":[{\"_key\":\"3cd775152efa\",\"_type\":\"span\",\"marks\":[],\"text\":\"You need visibility into what’s working, and what’s not. Platforms should offer robust testing tools, real-time reporting, and the flexibility to iterate quickly. This helps you move fast without guessing, and continuously improve campaign performance across lifecycle stages.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2598cf624020\",\"_type\":\"anchor\",\"anchorId\":\"final\"},{\"_key\":\"6390ce0ccec3\",\"_type\":\"block\",\"children\":[{\"_key\":\"fdf6eaf0a44a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Final thoughts on customer engagement automation\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9d0871ae34c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"3afc19d6c5c5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement automation helps teams move faster, stay consistent, and respond to customer needs with more precision. It brings structure to complexity—making it easier to deliver thoughtful experiences without scaling effort.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ef80aad832f\",\"_type\":\"block\",\"children\":[{\"_key\":\"964ff93fe3e1\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the right platform, automation becomes a long-term advantage. It gives marketers the flexibility to adapt, the tools to experiment, and the insight to improve with each message.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"34e42045b605\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"e1c5a9df32d2\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Connect with sales\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"}}],\"heading\":\"Ready to grow? Talk to our sales team.\"},{\"_key\":\"c9224dbf0746\",\"_type\":\"anchor\",\"anchorId\":\"faq\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/1f5dfe3ba35d4dfcb0573ab60fed746ac0748f28-1920x1080.png\",\"publishedDate\":\"2025-08-26T15:05:55.902Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-32412182a75125cdf3eaa8dbecdd9387e27deccd-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Use customer engagement automation to boost retention, increase efficiency, and personalize experiences across each channel. Find out more in this guide.\",\"pageTitle\":\"Customer Engagement Automation That Works | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"customer-engagement-automation\"}},\"title\":\"Customer engagement automation: What it is and how to do it right\"},{\"_id\":\"1e90d678-ba5c-4da9-a4ef-aba7086103e1\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"4cc59928c843\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b16006075da\",\"_type\":\"span\",\"marks\":[],\"text\":\"There’s nothing more human than change. We do it in all facets of life—our preferences and behaviors shift over time, influenced by experience, relationships, and outside factors (like the culture we live in) and can even waver in small ways from day to day. And because consumers are human beings, the ways that we interact with our favorite brands tend to shift, too. This evolving context can mean that interactions that were once valuable are no longer relevant, and as result they can become even irritating. After all, if you added a movie to your watchlist yesterday, that “personalized recommendation” you get to watch that very same movie today might feel repetitive and frustrating, rather than helpful.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ecbf1ed77a6a\",\"_type\":\"block\",\"children\":[{\"_key\":\"01ef112c02d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"That said, these shifts can make it really challenging for marketers to keep up with their customers—let alone personalizing experiences across their entire audience at scale. The truth is, each individual is on their own unique journey with each brand, and each journey has its own unique context—and as marketers, it’s our responsibility to engage with them on those terms. Historically, achieving this level of personalization has been a challenging one, taking significant time and involving workarounds that add complexity for marketers to maintain. Thankfully, Canvas Context from Braze makes it easy for marketers to personalize deeply relevant experiences for their customers at scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5bfb3138914c\",\"_type\":\"block\",\"children\":[{\"_key\":\"f29be595f8a9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Your customers are dynamic; their journeys should be, too\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6cb8cb617426\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac1e9e27e16e\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you want to deliver deeply tailored customer journeys, context and relevance are everything. Personalization is built on constantly changing behavioral and preferential data and you need to take the information at your disposal and use it to adapt the experiences you’re serving up to each user to reflect their real-life, real-time situation. After all, an appointment reminder that doesn’t adjust when that appointment is rescheduled is going to add confusion, not value.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0a2f615af581\",\"_type\":\"block\",\"children\":[{\"_key\":\"c53bc6c9d080\",\"_type\":\"span\",\"marks\":[],\"text\":\"To make that possible, marketers need two things: Access to specific, contextual user data and a simple, flexible way to use that data across the user journey. That’s why we’re so excited about the launch of Canvas Context.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"85f9af6ceb48\",\"_type\":\"block\",\"children\":[{\"_key\":\"efffa1e662a7\",\"_type\":\"span\",\"marks\":[],\"text\":\"This new feature in Braze Canvas lets marketers attach contextual data specific to each customer at any part of the journey—and then automatically act on that data in subsequent steps. With Canvas Context, marketers can personalize timing, incorporate new and relevant message copy, and branch users based on changing and in-the-moment user context. And because you can define these variables at any point in the journey and then reuse them in subsequent steps, the feature can make the experiences you serve up smarter, more personalized, and easier to maintain.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f049b4d28bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"0ba0bb1809f8\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Canvas Context feature is a combination of a new Context Step that can create dynamic context variables, enhancements to most of the existing Braze Canvas Steps (Delay, Audience Path, Decision Split, Action Path, Message), as well as other Canvas features (e.g. Exit Criteria, Preview User Paths). Canvas Context variables are user-journey-specific, so they impact a user’s path through a specific Canvas journey at a specific time. You can use context variables to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ce736213d166\",\"_type\":\"block\",\"children\":[{\"_key\":\"5165baa36f87\",\"_type\":\"span\",\"marks\":[],\"text\":\"Set dynamic delay periods or dates based on each user’s data\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"edd8609d1252\",\"_type\":\"block\",\"children\":[{\"_key\":\"22f45860c918\",\"_type\":\"span\",\"marks\":[],\"text\":\"Insert personalized content into messages\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a7da1f149565\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e1de893eddf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dynamically branch user journeys based on new attributes or real-time actions\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d8d3188d5dd1\",\"_type\":\"block\",\"children\":[{\"_key\":\"49bd651448ef\",\"_type\":\"span\",\"marks\":[],\"text\":\"That, in turn, makes it much easier for marketers to keep up with their users’ shifting context and evolving preferences by serving up sophisticated personalization that matches the situations they’re in.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d1b0015b4d80\",\"_type\":\"block\",\"children\":[{\"_key\":\"0aa92d5ec502\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What Canvas Context makes possible\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"17100b9e2680\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb7df3a77b8a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Canvas Context opens the door to a wide range of new use cases—so many, in fact, that this probably deserves a blog post of its own. For now, we’ll give you a preview with just one example to spark your imagination– Imagine that you just booked a flight to Stockholm, Sweden. You’d probably like to have the airline remind you of the date and time of your flight before it actually takes off, right? For an even better experience, you’d probably like regular reminders about your flight in the hours leading up to it, to minimize the chances that you somehow just miss it.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fe1aff849125\",\"_type\":\"block\",\"children\":[{\"_key\":\"e52e0cbc7cbe\",\"_type\":\"span\",\"marks\":[],\"text\":\"For marketers, making that happen once meant building a lot of different triggered campaigns to account for each time a plane may take off, each with their own copy and bespoke timing. In some cases, marketers might even need to pull in more technical teams to help build workarounds for this situation. With Canvas Context, marketers can achieve this outcome in a much simpler fashion. First, they'll set up a Canvas that adds users once each individual makes a reservation. Then, they'll set up a Context step to store users’ departure dates and a Delay Step personalized with this Context that holds the user until a personalized time. With this feature, marketers can simply add a message step with the content needed for the reminder, so if they want to send the message the day before or the hour before a flight, they can—and they can do it without a lot of time-intensive campaign building, allowing them to move faster, try more things, and give their customers the experience they expect.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a8dde74c20c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f9dd2e979d3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Maybe later on in that same user journey, the customer might choose to upgrade to premium economy—deciding that the legroom would be advantageous for such a long flight. 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