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text-gray-600">모든 데이터, 채널, 오케스트레이션 요구 사항을 한 곳에서 확인</span><span class="inline-flex items-center gap-1 font-bold text-sm text-purple-700 mt-3">플랫폼 보기<!-- --> <div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-right" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/brazeai"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-brandingPurpleOrange rounded-full"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAl™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">업데이트</span></span><span class="text-sm font-normal text-gray-600">Braze 플랫폼 전반의 기능에 BrazeAI™가 어떻게 내장되는지 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/braze-data-platform"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze 데이터 플랫폼</span><span class="text-sm font-normal text-gray-600">데이터 통합, 활성화 및 배포</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="grid-01"><use href="/icons/sprites.svg#grid-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">크로스채널</span><span class="text-sm font-normal text-gray-600">한 곳에서 모든 메시지 발송</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">주요 기능</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/ko/product/brazeai-decisioning-studio"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="route"><use href="/icons/sprites.svg#route"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI Decisioning Studio™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">새로운</span></span><span class="text-sm font-normal text-gray-600">대규모로 1:1 개인화 제공</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/product/journey-orchestration"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="skew"><use href="/icons/sprites.svg#skew"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">여정 오케스트레이션</span><span class="text-sm font-normal text-gray-600">다단계 크로스채널 경험 구축</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/product/ai-agents"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cube-02"><use href="/icons/sprites.svg#cube-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI™ Agents<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">새로운</span></span><span class="text-sm font-normal text-gray-600">상시 대기 중인 AI 에이전트로 더욱 스마트한 참여 확장</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">보고 및 분석</span><span class="text-sm font-normal text-gray-600">성능/성과 분석 및 인사이트 발굴</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">추천 채널</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ko/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">이메일</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">모바일 앱 메시징</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">웹 메시징</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">모든 채널 보기</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">작동 방식</span><p class="font-normal text-gray-600 text-sm">수직 통합된 기술 스택을 분석합니다.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/ko/product">자세히 알아보기</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">솔루션<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">업종</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">소매 및 이커머스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">금융 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">여행 및 숙박</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">미디어 및 엔터테인먼트</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">게임</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">온디맨드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">QSR</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">다음을 위한 Braze</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ko/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">엔지니어링</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use href="/icons/sprites.svg#users-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">스타트업 (EN)</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/ko/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee in front of a laptop with the words customer engagement review behind her" loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2025 글로벌 고객 참여 리뷰</span><span class="text-md font-normal text-gray-600">제5차 글로벌 고객 참여 리뷰에서는 2025년 마케터들이 주목해야 할 주요 트렌드를 살펴봅니다.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">파트너<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ko/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">신뢰할 수 있는 기술 또는 솔루션 파트너를 찾아 연락하세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">솔루션 파트너</span><span class="text-sm font-normal text-gray-600">세계 유수의 에이전시, 컨설팅 및 시스템 통합업체와의 파트너십에 대해 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">기술 파트너</span><span class="text-sm font-normal text-gray-600">140개 이상의 기술 파트너십 통합을 살펴보세요.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">리소스<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">학습</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">리소스 허브</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">사례 연구</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">블로그</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">보고서 및 가이드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">비디오 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">웨비나 및 이벤트</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/ko"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">사용자 설명서</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">성장</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire 고객 커뮤니티 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze 학습센터</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 챔피언 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">인증</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">지원</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">지원 개요 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">전문 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 성공</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">회사<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown---" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown---"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ko/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">회사 소개</span><span class="text-sm font-normal text-gray-600">Braze가 어떻게 선도적인 고객 인게이지먼트 플랫폼이 되었는지 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">투자자 관계 (EN)</span><span class="text-sm font-normal text-gray-600">최신 뉴스, 수치 및 재무 실적을 확인하세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">채용 정보 (EN)</span><span class="text-sm font-normal text-gray-600">채용 공고를 살펴보고 사람들이 직장으로서 Braze를 좋아하는 이유를 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">환경, 사회 및 기업 거버넌스 데이터를 살펴보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">뉴스 (EN)</span><span class="text-sm font-normal text-gray-600">Braze에 관한 최신 소식을 살펴보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">법적 고지 사항</span><span class="text-sm font-normal text-gray-600">법률 약관, 정책, 규정 준수 등에 대한 정보를 확인하세요.</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">다른 도움이 필요하신가요?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/ko/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>문의처</a></div></div></li><li class="w-full xl:w-auto"></li></ul><a aria-label="검색" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/ko/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&>svg:last-child]:ml-1 [&>svg:last-child]:rotate-0 [&>svg:last-child]:transition-all" aria-expanded="false" aria-haspopup="true" aria-label="Language Switcher"><svg width="18" height="18" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><svg width="12" height="12" role="img" aria-label="chevron-down"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><nav class="absolute bottom-full sm:bottom-auto sm:top-full w-[320px] left-1/2 -translate-x-1/2 z-50 bg-white rounded-[6px] shadow-lg overflow-hidden max-h-0" aria-hidden="true" aria-labelledby="language-switcher-button"><ul class="z-50 flex flex-col max-h-0"><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="English"><span>English</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Français"><span>Français</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="日本語"><span>日本語</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] bg-[#9359ff] bg-opacity-[0.04] font-medium hover:bg-opacity-[0.08]"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="한국어"><span>한국어</span><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" color="#6826E1" style="color:#6826E1" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z"></path></svg></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Português BR"><span>Português BR</span></button></li></ul></nav></div><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0"><li class="w-full xl:w-auto"><a aria-label="로그인" class="flex items-center w-full h-full xl:w-auto font-semibold ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] justify-center text-gray-600 text-lg" href="https://dashboard.braze.com/developers/sign_in">로그인</a></li><li class="w-full xl:w-auto"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/ko/get-started">시작하기</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/ko/get-started">시작하기</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to technology partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/ko/partners/technology-partners">파트너</a><span class="text-white text-md">/</span><a aria-label="Link to google ads" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/ko/partners/technology-partners/google-ads">Google Ads</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"파트너","item":"https://www.braze.com/ko/partners/technology-partners"},{"@type":"ListItem","position":2,"name":"Google Ads","item":"https://www.braze.com/ko/partners/technology-partners/google-ads"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Google Ads" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe2e4d5497a7dbc8e91854701d5a73076de835a8e-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe2e4d5497a7dbc8e91854701d5a73076de835a8e-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe2e4d5497a7dbc8e91854701d5a73076de835a8e-580x200.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Google Ads</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/ko/partners/search?partner=technology&type=%EB%A9%94%EC%8B%9C%EC%A7%80+%EC%98%A4%EC%BC%80%EC%8A%A4%ED%8A%B8%EB%A0%88%EC%9D%B4%EC%85%98">메시지 오케스트레이션</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/ko/partners/search?partner=technology&type=%EA%B4%91%EA%B3%A0+%EB%A6%AC%ED%83%80%EA%B2%9F%ED%8C%85">광고 리타겟팅</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/canvas_steps/google_audience_sync?redirected=true">설명서 보기</a><a href="https://ads.google.com" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">파트너 웹사이트 보기</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">검증된 파트너</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">기술</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">Google Ads란 무엇인가요?</h3><div class="flex flex-col gap-6"><p>Google Ads는 광고주가 브랜드 노출을 위해 광고 입찰을 할 수 있는 광고 플랫폼입니다. 광고는 Google Search와 비검색 웹 사이트, 앱, 동영상에 표시됩니다.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">협업 방법</h3><div class="flex flex-col gap-6"><p>Braze에서 바로 퍼스트파티 사용자 데이터를 Google에 동적으로 동기화화여, 광고 리타겟팅과 유사 모델링을 진행할 수 있습니다. 또한 크로스채널 고객 여정과 캠페인의 도달 범위를 Google Search, Gmail, Youtube, Display 전반의 광고 게재 위치로 확장할 수 있습니다. 중요 사항: Google의 EU 사용자 동의 정책에 따라 광고주는 Google과 데이터를 공유할 때 EU 최종사용자에 대한 동의를 수집하고 전달해야 합니다. 자세한 내용은 설명서를 참조하세요. </p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">관련 콘텐츠</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" 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/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7e2ffef2fcd8b72168c7b87db120dce0594631ac-3000x3000.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7e2ffef2fcd8b72168c7b87db120dce0594631ac-3000x3000.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">블로그</span><span class="text-sm font-bold text-gray-500">8<!-- --> 최소 읽기</span></div><h4 class="text-display-xs font-bold">Google의 쿠키 사용 중단이 퍼스트파티로의 전환을 늦추지 못하는 이유</h4><span class="text-sm font-bold text-gray-500">2024년 7월 25일</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Build More Relevant and Cost Effective Ads With Braze Audience Sync" href="/ko/resources/articles/build-more-relevant-and-cost-effective-ads-with-braze-audience-sync"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Build More Relevant and Cost Effective Ads With Braze Audience Sync" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa607826d4137b00287357e54864cab1df75254cd-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa607826d4137b00287357e54864cab1df75254cd-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa607826d4137b00287357e54864cab1df75254cd-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">블로그</span><span class="text-sm font-bold text-gray-500">6<!-- --> 최소 읽기</span></div><h4 class="text-display-xs font-bold">Build More Relevant and Cost Effective Ads With Braze Audience Sync</h4><span class="text-sm font-bold text-gray-500">2022년 12월 14일</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">함께 고객 참여의 미래 구현</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">제품 및 서비스 오퍼링 차별화</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">혁신적인 업체로 구성된 글로벌 커뮤니티에 참여</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">교육, 인증, 마케팅, 영업 프로그램 지원 활용</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>개방적인 기술 생태계에 참여</h4><p>저희 플랫폼은 유연하고 쉽게 통합할 수 있도록 설계되어 고객의 과제를 해결하고 비즈니스 성장을 가속화하는 솔루션을 구축할 수 있습니다.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/ko/partners/become-a-braze-technology-partner">기술 파트너 되기</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>글로벌 서비스 네트워크에 참여</h4><p>에이전시, 컨설턴트, 시스템 통합업체는 Braze를 통해 강력한 서비스 오퍼링을 구축합니다.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/ko/partners/become-a-braze-solutions-partner">솔루션 파트너 되기</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">더 나은 마케터가 될 때입니다.</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/ko/get-started">시작하기</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/ko/product">Braze 작동 방식 보기</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze. Be Absolutely Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">개요</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze를 선택해야 하는 이유" href="/ko/value-of-braze">Braze를 선택해야 하는 이유</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze 플랫폼 개요" href="/ko/product/overview">Braze 플랫폼 개요</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze의 비즈니스 운영 방식" href="/ko/product">Braze의 비즈니스 운영 방식</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">제품</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze 데이터 플랫폼" href="/ko/product/data-activation">Braze 데이터 플랫폼</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/ko/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 보고" href="/ko/product/reporting-analytics">보고</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="여정 오케스트레이션" href="/ko/product/journey-orchestration">여정 오케스트레이션</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 실험" href="/ko/product/testing-experimentation">실험</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="크로스채널 메시징" href="/ko/product/cross-channel-messaging">크로스채널 메시징</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 이메일" href="/ko/product/email">이메일</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about SMS" href="/ko/product/sms">SMS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/ko/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="모바일 앱 메시징" href="/ko/product/mobile-app-messaging">모바일 앱 메시징</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="웹 메시징" href="/ko/product/web-messaging">웹 메시징</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="미디어 오디언스 동기화" href="/ko/product/audience-sync">미디어 오디언스 동기화</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/ko/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">솔루션</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="소매 및 이커머스" href="/ko/solutions/retail-and-ecommerce">소매 및 이커머스</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="금융 서비스" href="/ko/solutions/financial-services">금융 서비스</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="여행 및 숙박" href="/ko/solutions/travel-hospitality">여행 및 숙박</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="미디어 및 엔터테인먼트" href="/ko/solutions/media-entertainment">미디어 및 엔터테인먼트</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 게임" href="/ko/solutions/gaming">게임</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="온디맨드" href="/ko/solutions/on-demand">온디맨드</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/ko/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="엔지니어링" href="/ko/braze-for-engineering">엔지니어링</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">회사</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="회사 소개" href="/ko/company">회사 소개</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="채용 정보 (EN)" href="/company/careers">채용 정보 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="뉴스 (EN)" href="/company/news">뉴스 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="투자자 관계 (EN)" href="https://investors.braze.com/overview/default.aspx">투자자 관계 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="ESG (EN)" 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FAQs\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"0417c956be44\",\"_type\":\"link\",\"blank\":false,\"href\":\"ultimate-guide-to-data-streaming-technologies#faqs\"}],\"style\":\"normal\"},{\"_key\":\"18388bc73b6e\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d18937e4ece0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let’s get started.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ef9902fccd80\",\"_type\":\"anchor\",\"anchorId\":\"what\"},{\"_key\":\"2f50c2660161\",\"_type\":\"block\",\"children\":[{\"_key\":\"e059fdd5261f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is data streaming?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"5e4f3b596336\",\"_type\":\"block\",\"children\":[{\"_key\":\"2161b0dbfcf70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data streaming processes data in real-time as soon as it gets generated, rather than waiting to process it in batches, such as daily or weekly.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"84134443b01b\",\"_type\":\"block\",\"children\":[{\"_key\":\"912a3b4b2c490\",\"_type\":\"span\",\"marks\":[],\"text\":\"It is a more modern approach to processing data that speeds up the time to insight and action, helping businesses make faster data-driven decisions and better fuel marketing campaigns for higher customer engagement. In the past, many brands uploaded data in batches at specific times, leading to outdated experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e0ea59ab51b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a98568f0ae20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data streaming is increasingly essential for any organization that needs to act on immediate customer insights. For example:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"48080115564f\",\"_type\":\"block\",\"children\":[{\"_key\":\"decc6d2d2c350\",\"_type\":\"span\",\"marks\":[],\"text\":\"eCommerce: Real-time inventory updates and personalized recommendations based on current customer behavior\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c93a301fa77e\",\"_type\":\"block\",\"children\":[{\"_key\":\"adcbacd16f0c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Finance: Notifications with accurate info on account information\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"92787df39ed6\",\"_type\":\"anchor\",\"anchorId\":\"difference\"},{\"_key\":\"3560c7819403\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ad22eeff2ae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Batch Processing vs. Stream Processing: What’s The Difference?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"be7fb0469aba\",\"_type\":\"block\",\"children\":[{\"_key\":\"3db530d124a90\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is batch processing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f0a0d7833b46\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a0f4f781f560\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the name suggests, batch processing is a type of data processing that handles the information in batches. This is done by bundling data together at set windows of time, such as every 24 hours, or when a certain threshold of data has been accumulated. As a result, this type of data processing introduces delays and has latency built in.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c2ae2f70ecd8\",\"_type\":\"block\",\"children\":[{\"_key\":\"b82bd0d176550\",\"_type\":\"span\",\"marks\":[],\"text\":\"This means any insights you gain from batch-processed data are already out of date. That’s not an issue if you are using the data to spot historical trends or for reporting purposes, for example, but if you need to act fast on your data for competitive and commercial advantage, batch data is more of a hindrance than a help.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d800ca9a2b4a\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfb1d2e817be0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is stream processing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c26bb3a8c98d\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf0625f1f86a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stream processing—aka data streaming or \"},{\"_key\":\"bf0625f1f86a1\",\"_type\":\"span\",\"marks\":[\"ee8f91598bb2\"],\"text\":\"unbounded data\"},{\"_key\":\"bf0625f1f86a2\",\"_type\":\"span\",\"marks\":[],\"text\":\"—processes data in real-time, on an ongoing basis. Each unit of data is processed as soon as it arrives, providing a live view of the interactions a customer has with a brand.\"}],\"markDefs\":[{\"_key\":\"ee8f91598bb2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/unbounded-data-101\"}],\"style\":\"normal\"},{\"_key\":\"0d3ba7924ae9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4250a26f83160\",\"_type\":\"span\",\"marks\":[],\"text\":\"This means you have an up-to-date picture of how users are engaging with your brand—like your website, app, messages, social media, and ads. 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They receive, store, and process data as it is captured—allowing businesses to act on the recent and relevant data and insights.\"}],\"markDefs\":[{\"_key\":\"0113fafa382a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/exploring-the-technical-side-of-ingesting-data-into-braze\"}],\"style\":\"normal\"},{\"_key\":\"96ab1ca43e7d\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a0223de95980\",\"_type\":\"span\",\"marks\":[],\"text\":\"This type of tech typically consolidates live data streams from multiple sources—such as your website and app analytics, CRM activity, social media data, email open rates, etc—to create a single source of truth about your customer activities. It builds into a 360-degree customer profile that is up-to-date with their latest interactions with your brand. Imagine that!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c667cd4dfd14\",\"_type\":\"block\",\"children\":[{\"_key\":\"53396cae84720\",\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, data streaming platforms often support two-way synchronization, meaning they can send data in real-time, as well as receive it. 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This makes any batch-processed data potentially obsolete before you’ve even had time to act on it. For example, if you are an eCommerce brand that is batch processing every 24 hours, the data you have at hand might suggest that your customer has abandoned cart after adding three items in it. While you send that customer through a campaign flow to complete purchase, the user might actually have spent more time browsing and completed the purchase already. The message to complete a purchase after already doing so might annoy your customer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c01d6d96efa8\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c48f7054da00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Act on old data and you could end up frustrating and confusing customers—like offering a discount on something they’ve already bought or recommending content they’ve already consumed (and told you they disliked.)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aa949ec8e649\",\"_type\":\"block\",\"children\":[{\"_key\":\"f75f51f5abce0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how live data translates into better marketing and happier customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"26a0942c1d18\",\"_type\":\"block\",\"children\":[{\"_key\":\"15cbfe9668620\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Real-time insights\"},{\"_key\":\"15cbfe9668621\",\"_type\":\"span\",\"marks\":[],\"text\":\": Streaming data lets you act on live customer behaviors, like automatically triggering offers when a user demonstrates signs of buying propensity or risk of churn (check out \"},{\"_key\":\"15cbfe9668622\",\"_type\":\"span\",\"marks\":[\"a5083a29061c\"],\"text\":\"Data Automation for Marketers\"},{\"_key\":\"15cbfe9668623\",\"_type\":\"span\",\"marks\":[],\"text\":\" for more.)\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"a5083a29061c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/a-complete-guide-to-data-automation-for-marketers\"}],\"style\":\"normal\"},{\"_key\":\"6d84fdf791b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5ab38f8d3db0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Advanced personalization:\"},{\"_key\":\"d5ab38f8d3db1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Live data means your personalization efforts are up-to-date, reflecting customers’ latest preferences, purchases, and interests\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"089517f0d12d\",\"_type\":\"block\",\"children\":[{\"_key\":\"04a35afe0c840\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Faster decision-making\"},{\"_key\":\"04a35afe0c841\",\"_type\":\"span\",\"marks\":[],\"text\":\": Marketers can adjust campaigns or experiments in response to live feedback, rather than waiting for batched updates, improving performance and outcomes.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"757dcdd2bbb3\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ac3b45d74f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"All of this can drive deeper customer engagement, improve outcomes across conversions and retention, and deliver commercial value for your business.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"52fed3cd7f68\",\"_type\":\"anchor\",\"anchorId\":\"use-cases\"},{\"_key\":\"6564b24ff3c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a7c7acf1db60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data Streaming Technologies Use Cases\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e66e5715a167\",\"_type\":\"block\",\"children\":[{\"_key\":\"004e9e269c8b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Acting on customer behavior and preferences with real-time marketing personalization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4441197e7ace\",\"_type\":\"block\",\"children\":[{\"_key\":\"afb8eec3b3ee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sending a post-purchase message asking customers to rate items is a great way for providers to strengthen customer engagement, but only if the customer actually makes the purchase and doesn’t return the item.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5202a1275388\",\"_type\":\"block\",\"children\":[{\"_key\":\"06f28852d0170\",\"_type\":\"span\",\"marks\":[],\"text\":\"The greater the time delay between when data is generated and when it’s available to be used for marketing purposes, the greater the chances of negative consequences for customer engagement efforts. That’s particularly true when customers take actions, such as completing a conversion or moving from one segment to another, between when the data is generated and when it is processed and put into action. Platforms like Braze can help brands avoid data latency issues and avoid sending dated campaigns powered by inaccurate or incomplete data.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"70838664133b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b441d6e7d5c90\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Democratizing access to your company’s data\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"26e235512fd8\",\"_type\":\"block\",\"children\":[{\"_key\":\"971439c417990\",\"_type\":\"span\",\"marks\":[],\"text\":\"One of the benefits of live-streaming data is that it can provide intuitive tools and insights for everyone. Once the initial system configuration is completed, a platform like Braze can enable non-technical team members to access and act on holistic customer data.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd919fe07570\",\"_type\":\"block\",\"children\":[{\"_key\":\"21a57f3d5f030\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, \"},{\"_key\":\"21a57f3d5f031\",\"_type\":\"span\",\"marks\":[\"9ee2e5e2501d\"],\"text\":\"Papa John’s UK used Braze to empower franchise owners\"},{\"_key\":\"21a57f3d5f032\",\"_type\":\"span\",\"marks\":[],\"text\":\" to create their own personalized campaigns in their local communities, with a simple user interface that lets them segment and message customers based on past purchases and preferences.\"}],\"markDefs\":[{\"_key\":\"9ee2e5e2501d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/papa-johns-uk-customer-story\"}],\"style\":\"normal\"},{\"_key\":\"2a9f05d99c62\",\"_type\":\"block\",\"children\":[{\"_key\":\"3fdc29e06f550\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. 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The right \"},{\"_key\":\"706fc2a2af4d1\",\"_type\":\"span\",\"marks\":[\"421a2b5d4983\"],\"text\":\"data streaming technologies\"},{\"_key\":\"706fc2a2af4d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" offer up-to-the-minute analytics and reporting to understand the impact of marketing strategies across platforms and channels.\"}],\"markDefs\":[{\"_key\":\"421a2b5d4983\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/developer_guide/platform_wide/getting_started/architecture_overview/\"}],\"style\":\"normal\"},{\"_key\":\"8e1762422e3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e93b159666450\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze \"},{\"_key\":\"e93b159666451\",\"_type\":\"span\",\"marks\":[\"93e6a7c879ce\"],\"text\":\"reporting and analytics\"},{\"_key\":\"e93b159666452\",\"_type\":\"span\",\"marks\":[],\"text\":\" tools, marketers can visualize this stream of real-time data through intuitive, customizable reports and dashboards without requiring technical expertise. 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Dyn Media improves customer retention with the Braze Data Platform\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"df54272af4ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"e866241aa6560\",\"_type\":\"span\",\"marks\":[\"416e34d18565\"],\"text\":\"Dyn Media\"},{\"_key\":\"e866241aa6561\",\"_type\":\"span\",\"marks\":[],\"text\":\", part of Axel Springer, is a premier sports content platform in Europe, created by sports fans for sports fans, with a mission to inspire and connect people through genuine, high-quality content. 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Streaming Data Integration Capabilities\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"92f5f0f38259\",\"_type\":\"block\",\"children\":[{\"_key\":\"5187913589ac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For marketers, data streaming platforms work best when they're integrated with other tools in your tech stack. 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That included 13.9 billion messages sent on Black Friday and 13.2 billion messages on Cyber Monday.\"}],\"markDefs\":[{\"_key\":\"9b4331220dc2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/black-friday-cyber-monday-trends-2024\"}],\"style\":\"normal\"},{\"_key\":\"4f0d99b19cb5\",\"_type\":\"anchor\",\"anchorId\":\"conclusion\"},{\"_key\":\"a29a3fb5d669\",\"_type\":\"block\",\"children\":[{\"_key\":\"a1b0fd1172c50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"556a2d808999\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f21a327ac0b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By processing data in real-time, businesses can gain immediate insights into customer behavior, enabling them to deliver personalized experiences that resonate with their audience. This shift from traditional batch processing to stream processing not only improves the accuracy and relevance of marketing efforts but also empowers brands to act swiftly on customer interactions, ultimately driving higher engagement and satisfaction.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"22e84d6d63d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"f081aae789260\",\"_type\":\"span\",\"marks\":[],\"text\":\"Embracing these technologies will not only streamline operations but can also foster deeper connections with customers, paving the way for sustained growth and loyalty.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cba845276f31\",\"_type\":\"anchor\",\"anchorId\":\"faqs\"},{\"_key\":\"57b2377723dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"fe8715f463c70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data Streaming FAQs\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f50cd9648556\",\"_type\":\"block\",\"children\":[{\"_key\":\"44469124df720\",\"_type\":\"span\",\"marks\":[\"353ba8f1daef\"],\"text\":\"What’s unbounded data\"},{\"_key\":\"44469124df721\",\"_type\":\"span\",\"marks\":[],\"text\":\"?\"}],\"markDefs\":[{\"_key\":\"353ba8f1daef\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/unbounded-data-101\"}],\"style\":\"h3\"},{\"_key\":\"3dc14d9b0b0d\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfb0a96cde760\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unbounded data is another way to refer to data streaming or the process of handling each unit of data individually as it comes in, enabling ongoing, real-time data processing across systems.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"622a4f4f72f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"65d49f7794ee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What’s microbatching?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9cf2ef46b827\",\"_type\":\"block\",\"children\":[{\"_key\":\"74edf39b88e80\",\"_type\":\"span\",\"marks\":[],\"text\":\"This is a type of data processing that lands somewhere in between traditional batch processing and data streaming, with the data being processed in a series of small batches at a more frequent interval than batch processing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bade758da39c\",\"_type\":\"block\",\"children\":[{\"_key\":\"14cd2f9af4fd0\",\"_type\":\"span\",\"marks\":[\"2d92bbe2e964\"],\"text\":\"What is data latency\"},{\"_key\":\"14cd2f9af4fd1\",\"_type\":\"span\",\"marks\":[],\"text\":\"?\"}],\"markDefs\":[{\"_key\":\"2d92bbe2e964\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/data-latency-customer-engagement\"}],\"style\":\"h3\"},{\"_key\":\"ab2361de7397\",\"_type\":\"block\",\"children\":[{\"_key\":\"347e576225990\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data latency is the time delay that happens between when data gets created and when it’s available to be used.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f62cb7ce0cef\",\"_type\":\"block\",\"children\":[{\"_key\":\"aabb92bba22a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are the key benefits of data streaming for customer engagement?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"342749c893a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ee5b13855ed0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data streaming provides marketers with live, real-time data, which lets businesses act in the moment instead of waiting until it is (possibly) too late. This can increase customer engagement and satisfaction, and increase loyalty and revenue.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"61a9c9a7e915\",\"_type\":\"block\",\"children\":[{\"_key\":\"d57e7c3ef3be0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, imagine a customer has filled their cart on your ecommerce site but hasn’t checked it out. With streaming data, that behavior can be identified immediately and trigger outreach, such as an email or SMS, to encourage the customer to complete their purchase. 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By using live data, businesses can personalize their interactions with customers in multiple ways – from content to timing and device, making their messaging more relevant and engaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c936ab04efcc\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5b4b9f3aa060\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, marketers can use live data about consumer behavior to tailor content to their most recent interactions and interests.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73af597020f4\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1ad24a4d68d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Imagine a streaming service serving up on-demand entertainment. 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It can also inform inventory information, to suppress the promotion of items that aren’t in stock, saving customers frustration.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aedd30d65402\",\"_type\":\"block\",\"children\":[{\"_key\":\"a27a88be0fa00\",\"_type\":\"span\",\"marks\":[],\"text\":\"What industries benefit most from real-time data streaming?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"37e85a790070\",\"_type\":\"block\",\"children\":[{\"_key\":\"bdb2e5d9d02d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data streaming is highly beneficial in businesses that need—or want—to act on instant feedback. 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So when we set out to take \"},{\"_key\":\"36ec422e645f1\",\"_type\":\"span\",\"marks\":[\"8ccb367dfc73\",\"em\"],\"text\":\"Canvas\"},{\"_key\":\"36ec422e645f2\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"—our customer journey management tool—to the next level, we knew we were up for the task. It took careful planning, testing, and collaboration across the Product, Engineering, and User Experience teams, but we \"},{\"_key\":\"36ec422e645f3\",\"_type\":\"span\",\"marks\":[\"2ea70c3879fa\",\"em\"],\"text\":\"successfully launched\"},{\"_key\":\"36ec422e645f4\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" the next-generation of Canvas, Canvas Flow, in July 2022. For an inside look at how we pulled it off, we sat down with Steven Camiña, Group Product Manager of the Messaging team.\"}],\"markDefs\":[{\"_key\":\"8ccb367dfc73\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-83365\",\"_type\":\"reference\"}},{\"_key\":\"2ea70c3879fa\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-315538\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"6cc2540923cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"6cc2540923cc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Today’s landscape can be challenging for marketers. There are so many different ways for consumers to engage with the brands they care about across a range of devices, platforms, and digital channels, and with so many companies sending so many messages that it can be hard for consumers to keep up with the communications they really care about. To cut through all that noise, marketers need to be able to send coordinated messaging flows that are made up of meaningful, relevant, and personalized messages.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea2dec93662b\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea2dec93662b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Meeting that need is at the core of what we do here at Braze. In fact, it’s the core reason that we initially developed our Canvas customer journey feature \"},{\"_key\":\"ea2dec93662b1\",\"_type\":\"span\",\"marks\":[\"76823838c755\"],\"text\":\"all the way back in 2016\"},{\"_key\":\"ea2dec93662b2\",\"_type\":\"span\",\"marks\":[],\"text\":\"—and the reason that we’ve spent the last few years reimagining and evolving the feature to make sure it can support more nuanced, impactful experiences going forward.\"}],\"markDefs\":[{\"_key\":\"76823838c755\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-83365\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"7f546cefc3b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f546cefc3b90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Understanding Canvas vs. Canvas Flow\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"22d5725c6141\",\"_type\":\"block\",\"children\":[{\"_key\":\"22d5725c61410\",\"_type\":\"span\",\"marks\":[],\"text\":\"Since its launch, our customer journey tool has featured a single, unified interface that acts as a blank canvas (pun very much intended) where marketers can drag and drop different steps to create a coordinated engagement flow. Unlike a traditional messaging campaign, which is built around a single message, a Braze Canvas can tie together multiple different actions (for instance, sending sequences of messages over time) to reach customers across different touchpoints and personalize those actions based on user actions, behaviors, and preferences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a5mZ2ZUI\",\"_type\":\"richImage\",\"alt\":\"The original Canvas (left) versus Canvas Flow (right)\",\"asset\":{\"_ref\":\"image-c0705e6a304499ba6a05a9d6e838243f3ccd2d31-2400x1338-png\",\"_type\":\"reference\"},\"caption\":\"The original Canvas (left) versus Canvas Flow (right)\"},{\"_key\":\"25b64e0b75ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"25b64e0b75ba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In the original version of Canvas, each of these flows is made up of a series of linked campaigns; at Braze, we call these campaigns “full steps” within a Canvas. Before setting up each full step, marketers had to decide which actions they wanted each user to perform, how long the Canvas should wait to see if they performed that action, and what audience segments/filters should be leveraged, among other considerations. That approach allowed brands to link up campaigns into multi-part flows, but we knew from the start that there was further we could go in terms of making the creation and orchestration of full journeys easier for our customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"71a5802a8dd0\",\"_type\":\"block\",\"children\":[{\"_key\":\"71a5802a8dd00\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the launch of Canvas Flow, marketers can now break up full steps into multiple, more targeted steps, allowing for a more nuanced approach to the construction and management of customer journeys. That means—for instance—that it’s now possible to add in a delay anywhere in a customer journey, automatically send information to Google, Facebook, or Tiktok to inform audiences there or trigger ad campaigns, or personalize user journeys based on the actions that each individual takes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e76ca07737a\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e76ca07737a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Building Canvas Flow: How We Got Here—And What It Took\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"601efb1bd22e\",\"_type\":\"block\",\"children\":[{\"_key\":\"601efb1bd22e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For Braze customers, Canvas Flow and its move away from full steps provides a more intuitive experience, allowing marketers to more easily visualize, conceptualize, and control how users experience these journeys and to get more detailed, step-by-step insights using step-specific analytics. For Braze, this change was positive, too—supporting increased flexibility and scalability while making it easier for a wider array of Braze teams to build new and innovative steps that could be used within each Canvas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8666eb9a8b36\",\"_type\":\"block\",\"children\":[{\"_key\":\"8666eb9a8b360\",\"_type\":\"span\",\"marks\":[],\"text\":\"Getting Canvas Flow to where it is today involved tackling several product design and technical challenges, embracing innovative engineering, and prioritizing close collaboration. Here’s how we did it, step by step.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd0abe978dde\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd0abe978dde0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2017-2018 — Understanding Canvas’ Challenges and Opportunities\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"37d6911beafa\",\"_type\":\"block\",\"children\":[{\"_key\":\"37d6911beafa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"When Braze first launched Canvas, the plan was always to keep iterating on the original version in order to help drive more value for our customers. The challenge wasn’t deciding if Braze should update and adjust Canvas going forward; it was understanding how best to evolve this feature to maximize the positive impact that it can have on customer engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e4c36c72587a\",\"_type\":\"block\",\"children\":[{\"_key\":\"e4c36c72587a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To do that, a group of technical stakeholders did a deep dive into the challenges and opportunities associated with the initial version of Canvas, with the goal of developing a picture of what a successful evolution might look like for the feature. Liza Timmins, now Director of Product Design, and Marion Nammack, now Senior Director of Product Management, led the research around Canvas, overseeing hours of customer observation sessions (“I even flew out to sit with one of our customers for over 10 hours while they created their first Canvas,” Marion notes), stakeholder interviews, support ticket analysis, while also consulting members of our Technical Support, Customer Success, and executive teams.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cba898ccfdbc\",\"_type\":\"block\",\"children\":[{\"_key\":\"cba898ccfdbc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Like any good origin story, it all starts with a little conflict,” says Zach McCormick, Staff Software Engineer, Braze. “When we brought together the Product Management, Product Design, and Engineering teams to take a look at what was and wasn’t working well with Canvas, we found pretty quickly that each team had a different perspective on what needed to be adjusted and why.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"608afef90a99\",\"_type\":\"block\",\"children\":[{\"_key\":\"608afef90a990\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Product Management team was focused on use cases. “We often see our more advanced customers finding new ways to use Braze to help provide an even better customer experience,” Marion says, “but, with Canvas, we found that the way we’d designed the feature wasn't that compatible with some of the ways that people ended up using it.” Separately, while Canvas was built to support coordinated messaging flows, many marketers were trying to use it to carry out other, non-messaging use cases. The result? Hacky workarounds for when they needed a delay between messages or to update an attribute on a customer’s profile. In some cases, brands who built Canvases that weren’t focused on sending a campaign found that they ran the risk of having customers fall out of the flow if they didn’t receive the message, potentially undermining its impact.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"izgyrCVi\",\"_type\":\"richImage\",\"alt\":\"Slides from a 2018 internal presentation on plans to evolve Canvas\",\"asset\":{\"_ref\":\"image-0389b826891d2ff4e63cc04c89633c7836db5ce1-2400x1562-png\",\"_type\":\"reference\"},\"caption\":\"Slides from a 2018 internal presentation on plans to evolve Canvas\"},{\"_key\":\"e62b5306a824\",\"_type\":\"block\",\"children\":[{\"_key\":\"e62b5306a8240\",\"_type\":\"span\",\"marks\":[],\"text\":\"On the Product Design front, the big concern was supporting the long-term use of each Canvas. “We knew we wanted to help people build more complex campaigns more easily,” Liza says, “but we found that it was just as—or more—important to find ways to help make it easier to maintain Canvases once they were created.” The initial version of Canvas put a lot of power in the hands of marketers; however, the ways that individual marketers chose to leverage that power sometimes created additional complexity. One common issue? While experienced Canvas users were able to quickly spin up new Canvases, there was often a much bigger learning curve when they had to work on a Canvas built by a coworker, due to wide gaps between how different people were leveraging the feature. In some cases, when an employee who built a particular Canvas left the company, our customers found it easier to have someone else build a whole new replacement Canvas, rather than try to update the original.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6R6wptUN\",\"_type\":\"richImage\",\"alt\":\"A customer journey created using the original version of Canvas that included 50+ different steps\",\"asset\":{\"_ref\":\"image-d281d25c693c4ef4f94d246c37ce6dedf361585c-2400x444-png\",\"_type\":\"reference\"},\"caption\":\"A customer journey created using the original version of Canvas that included 50+ different steps\"},{\"_key\":\"7337c83e7842\",\"_type\":\"block\",\"children\":[{\"_key\":\"7337c83e78420\",\"_type\":\"span\",\"marks\":[],\"text\":\"For Engineering, the big focus was efficiency and reliability. “We love seeing marketers using Braze in ambitious ways, but some of the approaches they were using had the side effect of making Canvas pretty inefficient,” Zach says. “I remember seeing one Canvas that had 64 different steps coming off of it. If you sent 10 million users through that Canvas, that’s 640 million actions that have to be carried out, even though the vast majority end up being aborted without ever sending a message. That means that to send this Canvas, you might well need to run 350 million jobs to send, say, 20 million messages, which is really inefficient and costly in terms of processing time and resources. Plus, that sometimes led to a stochastic race between steps in a Canvas, making it hard to know which steps would or wouldn’t occur, or where a given user was in that specific journey. Imagine dealing with a support ticket for that Canvas!”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f66b8d0445a\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f66b8d0445a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"But once the team started categorizing all these challenges, it became clear that they were interrelated—and that a holistic approach was to address them. Based on early conversations, it became clear that Canvas needed to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed0614f52727\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed0614f527270\",\"_type\":\"span\",\"marks\":[],\"text\":\"Allow customers to build and maintain more complex campaigns more easily\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eae2e02f10b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"eae2e02f10b70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Give marketers a clear picture of where users were in a given journey\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"89348402f00b\",\"_type\":\"block\",\"children\":[{\"_key\":\"89348402f00b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Allow customers to add non-message steps to their Canvases\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"210792220dff\",\"_type\":\"block\",\"children\":[{\"_key\":\"210792220dff0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Make it possible for marketers to spend less time building their journeys and more time experimenting on and optimizing them\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b507cc970229\",\"_type\":\"block\",\"children\":[{\"_key\":\"b507cc9702290\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2018 – Designing a New Approach to Canvas\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"44c675a6331c\",\"_type\":\"block\",\"children\":[{\"_key\":\"44c675a6331c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once the decision was made to move ahead with updating Canvas to achieve those goals, the team held a five-day design sprint to align across teams, create prototypes of a v2 version of Canvas, and pressure test them in front of focus groups of our customers. As part of that effort, engineers from the Messaging and Automation team were invited to take part, in order to lend a technical eye to the process and ensure that ideas were feasible before moving forward.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aJzl5F1R\",\"_type\":\"richImage\",\"alt\":\"An image from the 2018 Canvas v2 design sprint\",\"asset\":{\"_ref\":\"image-5b5c7fbd24a253a264b12e7b053fd12fe9615f8b-2400x1268-png\",\"_type\":\"reference\"},\"caption\":\"An image from the 2018 Canvas v2 design sprint\"},{\"_key\":\"3938811b2e71\",\"_type\":\"block\",\"children\":[{\"_key\":\"3938811b2e710\",\"_type\":\"span\",\"marks\":[],\"text\":\"“The key for me,” Zach says, “was making sure that marketers always knew where a user was going to move next in a given flow. We called this ‘unlimited ingress/specific egress’; that is, marketers could have as many things going into a specific step as they wanted, but each step would deterministically send a user to a specific next step.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"KcHPxyZJ\",\"_type\":\"richImage\",\"alt\":\"Zach’s notes on different step type needs from the 2018 design sprint\",\"asset\":{\"_ref\":\"image-ce4801f3d5d82d6d538a8cb14c61e80e187f480e-2400x1542-png\",\"_type\":\"reference\"},\"caption\":\"Zach’s notes on different step type needs from the 2018 design sprint\"},{\"_key\":\"2cefc44e2d1d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2cefc44e2d1d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Accordingly, the team knew they needed to create a wider range of steps with more targeted outcomes, rather than the one-size-fits-all approach that was built into full steps, but also to ensure that the updated version of Canvas was capable of doing everything the original version could (and more). To make that happen, they sat down and mapped out every possible Canvas step that they could conceive of a customer needing and assessed whether they could be carried out successfully under the new proposed approach. “We wanted to see if we could figure out what this new approach would look like as an end product, knowing we would be introducing components one by one,” said Stella Lee, Senior Software Engineer on the Messaging and Automation team. This approach allowed the team to ensure a coherent experience even as they worked on building out the individual components of what would become Canvas Flow.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ghrX4KxZ\",\"_type\":\"richImage\",\"alt\":\"The initial prototype of Canvas V2 (2018)\",\"asset\":{\"_ref\":\"image-ef2d4f643b70c846e465c41bd9172ec94bf089ba-2400x1368-png\",\"_type\":\"reference\"},\"caption\":\"The initial prototype of Canvas V2 (2018)\"},{\"_key\":\"b5af56b14839\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5af56b148390\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once it was clear that this “unlimited ingress/specific egress” approach was feasible, the team worked to build out an initial prototype of what the new version of Canvas might look like. As part of that initial concept work, the team separated out messages, triggers, and delays into distinct steps, providing more clarity around the way each user might move through the flow. Braze also enhanced the ease of use associated with building a given Canvas by allowing marketers to drag and drop the steps they need from a sidebar.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d9cce00022f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9cce00022f70\",\"_type\":\"span\",\"marks\":[],\"text\":\"In connection with the design sprint, the team convened a group of six Braze customers and walked them through the prototype to get their feedback on what they did and didn’t like about our proposed approach. Then, based on their notes, the team carried out a series of usability tests in connection with three different prototypes, using the tests to gather data for both customers and internal stakeholders on what was working and what wasn’t when it came to Canvas’ potential new direction. Once all the internal and customer testers expressed that they were happy with the approach, the next step was taking this new version of Canvas off of the drawing board and into the real world.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"afacc9b2b58e\",\"_type\":\"block\",\"children\":[{\"_key\":\"afacc9b2b58e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To support that effort, the engineering team spent more than three months building a new system that was clean, extensible, scalable, and performant. That new system was able to support the execution of new components, with each one having the sole responsibility for carrying out a specific task (i.e. if you wanted a delay, a delay step and only a delay step would be used) and featured deterministic behavior that ensured users continued down a clear path throughout their user journey. “One of the biggest challenges we had with the original Canvas was that a lot of the logic lived in different places within the messaging pipeline,” explained Stella. “That made it hard for engineers to determine where they should look to investigate software issues or to figure out how to implement new features without adding more complexity or risk to the pipeline.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e00f14940866\",\"_type\":\"block\",\"children\":[{\"_key\":\"e00f149408660\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Canvas Flow, the team prioritized building a system with clear separations of concern so that it was easier to hone in on specific functionality while also allowing for the easy addition of new features as needed going forward. Accordingly, the team worked to create a step generator tool that made it possible for engineers—as well as stakeholders from other teams within Braze—to build new steps more efficiently, effectively democratizing the Canvas step creation process.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec1e8f81c7b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec1e8f81c7b80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2018-2019 — Launching the First New Canvas Steps and Functionality\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ca51deb2c23b\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca51deb2c23b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Because Canvas was such a popular and widely adopted tool among Braze customers and because the work involved in overhauling the feature was significant and would take time, the team decided to take a phased, componentized approach to rolling out the new version of Canvas. To accomplish this, the team worked to make sure that the new steps they were designing could work in tandem with existing full steps, allowing Braze customers to use both types of steps in their Canvases. Braze kicked off this effort by updating the workflow associated with a Canvas entry step, creating the foundation for everything that would come later.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cf9a27effb32\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf9a27effb320\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Entry Conditions (2018)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c95804856dde\",\"_type\":\"block\",\"children\":[{\"_key\":\"c95804856dde0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For a consumer to experience a multi-step messaging flow powered by Braze, they first need to enter the appropriate Canvas. But our team’s research found that the original version of this process wasn’t working smoothly for some of our customers. In particular, the UI associated with the original entry step was complex enough that marketers sometimes neglected to set up key guardrails for their campaign flows (i.e. \"},{\"_key\":\"c95804856dde1\",\"_type\":\"span\",\"marks\":[\"fbe908d32819\"],\"text\":\"rate limits\"},{\"_key\":\"c95804856dde2\",\"_type\":\"span\",\"marks\":[],\"text\":\" or \"},{\"_key\":\"c95804856dde3\",\"_type\":\"span\",\"marks\":[\"ff6aff3387c2\"],\"text\":\"frequency caps\"},{\"_key\":\"c95804856dde4\",\"_type\":\"span\",\"marks\":[],\"text\":\" or \"},{\"_key\":\"c95804856dde5\",\"_type\":\"span\",\"marks\":[\"1efdd897583a\"],\"text\":\"conversion events\"},{\"_key\":\"c95804856dde6\",\"_type\":\"span\",\"marks\":[],\"text\":\") or got confused about which conditions applied to which part of a given journey.\"}],\"markDefs\":[{\"_key\":\"fbe908d32819\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-20107\",\"_type\":\"reference\"}},{\"_key\":\"ff6aff3387c2\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-19949\",\"_type\":\"reference\"}},{\"_key\":\"1efdd897583a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/campaigns/building_campaigns/conversion_events\"}],\"style\":\"normal\"},{\"_key\":\"uNzQLNzd\",\"_type\":\"richImage\",\"alt\":\"The original entry step vs. the Canvas Entry Settings Wizard\",\"asset\":{\"_ref\":\"image-87aa8671c0e89ada49c258f6a01cf4b694117027-2400x2460-png\",\"_type\":\"reference\"},\"caption\":\"The original entry step vs. the Canvas Entry Settings Wizard\"},{\"_key\":\"c75e2c64bb68\",\"_type\":\"block\",\"children\":[{\"_key\":\"c75e2c64bb680\",\"_type\":\"span\",\"marks\":[],\"text\":\"To address those issues, the team decided to build a \"},{\"_key\":\"c75e2c64bb681\",\"_type\":\"span\",\"marks\":[\"c43e9d404dc5\"],\"text\":\"Canvas Entry Settings Wizard\"},{\"_key\":\"c75e2c64bb682\",\"_type\":\"span\",\"marks\":[],\"text\":\". This new component walks marketers through all the key steps they need to create a new journey and highlights key settings (like the ones mentioned above) to reduce the risk that anything important is being missed.\"}],\"markDefs\":[{\"_key\":\"c43e9d404dc5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/create_a_canvas/create_a_canvas\"}],\"style\":\"normal\"},{\"_key\":\"56ee341c6451\",\"_type\":\"block\",\"children\":[{\"_key\":\"56ee341c64510\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Delay Steps (2019)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7dded9e54c19\",\"_type\":\"block\",\"children\":[{\"_key\":\"7dded9e54c190\",\"_type\":\"span\",\"marks\":[],\"text\":\"We knew from the beginning of this process that finding a way to allow Braze customers to more easily control when messages were sent—and when they weren’t—was a key priority for the reimagining of Canvas. That need played a significant role in the team’s decision to prioritize \"},{\"_key\":\"7dded9e54c191\",\"_type\":\"span\",\"marks\":[\"1cd7538e96d5\"],\"text\":\"delay steps\"},{\"_key\":\"7dded9e54c192\",\"_type\":\"span\",\"marks\":[],\"text\":\" as the second net-new Canvas step created in connection with this initiative, since it would help to address customer and internal feedback while also making it easier for marketers to understand and orchestrate how users were flowing through their journeys.\"}],\"markDefs\":[{\"_key\":\"1cd7538e96d5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/delay_step\"}],\"style\":\"normal\"},{\"_key\":\"ga8oYCEK\",\"_type\":\"richImage\",\"alt\":\"A delay step in Canvas Flow\",\"asset\":{\"_ref\":\"image-28f3f372af310a9f41b3207cc0fe7cc3ed717d62-2400x984-png\",\"_type\":\"reference\"},\"caption\":\"A delay step in Canvas Flow\"},{\"_key\":\"4d8437a77017\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d8437a770170\",\"_type\":\"span\",\"marks\":[],\"text\":\"When the team was building out delay steps, one key priority was making sure that the feature provided enough nuance and flexibility to cover all major delay-related use cases. That meant including the ability to add simple delays (e.g. “delay for one hour”) or a series of delays, or to delay for a given period, or until a specific time and date. The team also worked to make the UI around message scheduling clearer within Canvas, after receiving feedback that some customers were defaulting to a “send message X days later” approach because they weren’t aware they had other options. With the launch of this new functionality, customers were able to take more effective hands-on control of their message scheduling without resorting to hacky workarounds, achieving a major goal of the Canvas update project.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d514ed138e57\",\"_type\":\"block\",\"children\":[{\"_key\":\"d514ed138e570\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Decision Splits (2019)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"540c2da571f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"540c2da571f90\",\"_type\":\"span\",\"marks\":[],\"text\":\"When the team set out to create what became our \"},{\"_key\":\"540c2da571f91\",\"_type\":\"span\",\"marks\":[\"5ee51f12778d\"],\"text\":\"decision split step\"},{\"_key\":\"540c2da571f92\",\"_type\":\"span\",\"marks\":[],\"text\":\", the goal was clear: Make it easier for marketers to filter users into the appropriate, personalized path based on their behavior and other data. Our research found that, with full steps, customers sometimes struggled to correctly target the group they wanted to reach—for instance, because they forgot to keep mutual exclusivity in mind or kept users in the Canvas even though they didn’t receive a message.\"}],\"markDefs\":[{\"_key\":\"5ee51f12778d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/decision_split\"}],\"style\":\"normal\"},{\"_key\":\"9971d84d0c44\",\"_type\":\"block\",\"children\":[{\"_key\":\"9971d84d0c440\",\"_type\":\"span\",\"marks\":[],\"text\":\"The team felt that, to achieve its goals, this new step needed to allow customers to do two key things. First, to use the new step to create multiple paths in a given journey, based on customer behavior (for instance, a ride-sharing app might create distinct paths for users who’d taken 0-10 rides in the past month, users who’d taken 10-20 rides, and users who’d taken more than 20 rides). Second, to use the step to effectively determine which users should stay in a given Canvas and which ones should exit the Canvas, ending their involvement with that specific messaging flow (e.g. exiting all users in the audience who made a purchase after entering the flow, while allowing those who haven’t to receive additional follow-up messages).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"zg3gyDOZ\",\"_type\":\"richImage\",\"alt\":\"A decision split step within Canvas\",\"asset\":{\"_ref\":\"image-062585b3f7b5252a95fea27b6323a4cc93c73e8d-2400x900-png\",\"_type\":\"reference\"},\"caption\":\"A decision split step within Canvas\"},{\"_key\":\"d630c9563d2b\",\"_type\":\"block\",\"children\":[{\"_key\":\"d630c9563d2b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The impact of this new step was clear almost immediately. When one of our customers, a major QSR brand, took advantage of the prototype version of decision splits, they were able to carry out their essential branching use cases across more than 50 distinct Canvases while also reducing the number of processing jobs needed to support their programs and cutting the costs for Braze. The brand told us that the new step improved transparency and efficiency and they continued to use it after that test because of the value it provided.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad13aeee9391\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad13aeee93910\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Message Steps (2019)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3744e09692c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"3744e09692c70\",\"_type\":\"span\",\"marks\":[],\"text\":\"After building out components for entering users into a Canvas, controlling when messages are received, and personalizing the journey flow that each individual goes down, the only thing needed to support a complete messaging flow with the new steps was a step that allowed you to send messages without leveraging a full step.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a6f00655490b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6f00655490b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"One of the most frequent issues that the team identified through their research was confusion around what happened to users who were not eligible to receive a message in a given Canvas. In the original version of Canvas, if a given user was unreachable in the channel or channels a message was sent in (think sending push to a user who doesn’t have push enabled), that user was exited from the Canvas, something that confused marketers who weren’t expecting that behavior. Accordingly, as part of the creation of the targeted \"},{\"_key\":\"a6f00655490b1\",\"_type\":\"span\",\"marks\":[\"2bc5c7759560\"],\"text\":\"message step\"},{\"_key\":\"a6f00655490b2\",\"_type\":\"span\",\"marks\":[],\"text\":\" in Canvas, we knew we needed a way for customers to ensure that users continued through a flow even if a message from the message step can’t be sent.\"}],\"markDefs\":[{\"_key\":\"2bc5c7759560\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/message_step/\"}],\"style\":\"normal\"},{\"_key\":\"7B3AquWs\",\"_type\":\"richImage\",\"alt\":\"A message step within Canvas Flow\",\"asset\":{\"_ref\":\"image-8ec6eca743b7d8b10895a03ca625c483f9d7211c-2400x900-png\",\"_type\":\"reference\"},\"caption\":\"A message step within Canvas Flow\"},{\"_key\":\"1685a9ff9c55\",\"_type\":\"block\",\"children\":[{\"_key\":\"1685a9ff9c550\",\"_type\":\"span\",\"marks\":[],\"text\":\"To create more clarity around how each user would flow through a Canvas, the team designed these message steps to advance users to the next relevant step once:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e371eb453489\",\"_type\":\"block\",\"children\":[{\"_key\":\"e371eb4534890\",\"_type\":\"span\",\"marks\":[],\"text\":\"A message is sent\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e8f1658624c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"e8f1658624c90\",\"_type\":\"span\",\"marks\":[],\"text\":\"A message isn’t sent because the user isn’t reachable via the relevant channel or channels\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c89e3abe1790\",\"_type\":\"block\",\"children\":[{\"_key\":\"c89e3abe17900\",\"_type\":\"span\",\"marks\":[],\"text\":\"A message isn’t sent because of frequency caps\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d087e6a0e826\",\"_type\":\"block\",\"children\":[{\"_key\":\"d087e6a0e8260\",\"_type\":\"span\",\"marks\":[],\"text\":\"A message isn’t sent because it’s aborted before sending\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"31e21280726b\",\"_type\":\"block\",\"children\":[{\"_key\":\"31e21280726b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In addition, the team built additional nuance into the new message steps, allowing marketers to optimize the send time of each message with Braze Intelligent Timing, override Quiet Hours when required, and validate message delivery, among other additional features.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b6bcbd688d52\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6bcbd688d520\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2020-2022 – Passing the Canvas Torch\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ecf3a1cea5fa\",\"_type\":\"block\",\"children\":[{\"_key\":\"ecf3a1cea5fa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"All of the work being done on the updated version of Canvas was happening in a time of major change and growth for Braze. When the project kicked off, Braze was still a small-ish private company \"},{\"_key\":\"ecf3a1cea5fa1\",\"_type\":\"span\",\"marks\":[\"fd24f98dab10\"],\"text\":\"known as Appboy\"},{\"_key\":\"ecf3a1cea5fa2\",\"_type\":\"span\",\"marks\":[],\"text\":\"; when it concluded, we were a public company sporting more than 1,500 employees and offices in seven countries. And as things shifted and the company grew, many of the original stakeholders on the project found themselves on different teams or promoted to more senior roles. The result? A new generation of Braze employees became involved in the project, putting their unique stamp on Canvas in the process.\"}],\"markDefs\":[{\"_key\":\"fd24f98dab10\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-26437\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"9314e173883e\",\"_type\":\"block\",\"children\":[{\"_key\":\"9314e173883e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"React Migration (2020)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e43bfa100284\",\"_type\":\"block\",\"children\":[{\"_key\":\"e43bfa1002840\",\"_type\":\"span\",\"marks\":[],\"text\":\"However, before the team could build out components that supported branching and other advanced use cases, they needed to make some significant changes. “Because the existing Canvas user experience was built with full steps in mind,” said Sean Laude, Staff Software Engineer, “it ended up being significantly easier to rebuild the entire Canvas frontend using \"},{\"_key\":\"e43bfa1002841\",\"_type\":\"span\",\"marks\":[\"3b7d7f96f5a0\"],\"text\":\"React\"},{\"_key\":\"e43bfa1002842\",\"_type\":\"span\",\"marks\":[],\"text\":\" than just trying to plop audience paths on top of what was already there. 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In his role as a new product designer, Hoyin pushed for the team to embark on creating what became Canvas’ \"},{\"_key\":\"d4c3eca858f51\",\"_type\":\"span\",\"marks\":[\"fa9c73fb8bdd\"],\"text\":\"audience paths step\"},{\"_key\":\"d4c3eca858f52\",\"_type\":\"span\",\"marks\":[],\"text\":\", providing marketers with the ability to intuitively filter and segment users on a large scale by grouping users effectively based on prioritization.\"}],\"markDefs\":[{\"_key\":\"fa9c73fb8bdd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/audience_paths\"}],\"style\":\"normal\"},{\"_key\":\"e1NyqszT\",\"_type\":\"richImage\",\"alt\":\"An audience path in Canvas Flow\",\"asset\":{\"_ref\":\"image-6553cb63c284f48d19f1cdcc794ca098379128b1-2400x1152-png\",\"_type\":\"reference\"},\"caption\":\"An audience path in Canvas Flow\"},{\"_key\":\"90e9c84039c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"90e9c84039c90\",\"_type\":\"span\",\"marks\":[],\"text\":\"The team designed audience paths to function like sorting funnels, allowing marketers to set ranking criteria and then automatically use that criteria to evaluate what subsequent journey path they’ll be sent down. That means that Braze customers can easily understand where each user will go, providing transparency and making it easier to understand the full user journey and its implications.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb604c1e8628\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb604c1e86280\",\"_type\":\"span\",\"marks\":[],\"text\":\"That clarity stands in contrast to how things stood under the original version of Canvas. During the team’s research, they’d found that when users met the criteria for two different potential full steps in this kind of scenario, which one they would end up being sent down was randomly assigned, creating potential confusion for marketers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"72dfcecc0773\",\"_type\":\"block\",\"children\":[{\"_key\":\"72dfcecc07730\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Audience Sync to Facebook and Google (2021)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"16cabf58978b\",\"_type\":\"block\",\"children\":[{\"_key\":\"16cabf58978b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To address the need for more non-messaging functionality beyond delay steps, the team started looking for ways to use Canvas to connect Braze to the larger advertising technology ecosystem. They started out by building \"},{\"_key\":\"16cabf58978b1\",\"_type\":\"span\",\"marks\":[\"4217ba55e1f3\"],\"text\":\"audience sync\"},{\"_key\":\"16cabf58978b2\",\"_type\":\"span\",\"marks\":[],\"text\":\" steps designed to link the Braze platform to digital properties associated with Google (e.g. Google Search, Google Shopping, Gmail, YouTube, and Google Display) and Meta (e.g. Facebook, Instagram), but an audience sync step is now available for \"},{\"_key\":\"16cabf58978b3\",\"_type\":\"span\",\"marks\":[\"e2c5d7adc436\"],\"text\":\"Tiktok\"},{\"_key\":\"16cabf58978b4\",\"_type\":\"span\",\"marks\":[],\"text\":\" as well.\"}],\"markDefs\":[{\"_key\":\"4217ba55e1f3\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-96912\",\"_type\":\"reference\"}},{\"_key\":\"e2c5d7adc436\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-443369\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"1KVmXjlu\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-8ac8705ffa2fcd60171245333031acb2f2da5a8a-2400x828-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"bd5823a060ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd5823a060ba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The audience sync steps allow brands to add user data from their Braze integration to these platforms to: Deliver ads in connection with relevant behavioral triggers, segments, and other responsive factors; retarget users who aren’t responsive to other marketing channels; create suppression channels to cancel duplicative ads; and create lookalike audiences to acquire new users more efficiently. And because this functionality was built as a step, Braze customers can incorporate audience sync in any scenario where they’d usually trigger a message (e.g. email, push).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3690d5af7fa2\",\"_type\":\"block\",\"children\":[{\"_key\":\"3690d5af7fa20\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Audience sync was a really key step for the new version of Canvas,” Zach explained. “The functionality itself is powerful and makes it possible to take all the data that marketers have inside the Braze platform and then use it to tie together their campaigns across owned and paid channels. But even more than that, it was a big moment for the project because the creation of these steps marked the first time that one of the new Canvas steps was built by a team within Braze that was outside of the core Canvas Flow group. That made it clear that the modular, scalable approach to the iteration of Canvas wasn’t just feasible—it was happening! And that opened up all sorts of opportunities for the future.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f08d62cabff2\",\"_type\":\"block\",\"children\":[{\"_key\":\"f08d62cabff20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Experimentation Paths (2021)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d73c2202918b\",\"_type\":\"block\",\"children\":[{\"_key\":\"d73c2202918b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"One of the central goals of the Canvas update project was finding ways to help Braze customers to not just build out customer journeys, but to actually optimize and improve them over the course of time. We decided that the best way to do that was to make it easier for marketers to test multiple Canvas paths against each other (and also against a control group) through the introduction of an \"},{\"_key\":\"d73c2202918b1\",\"_type\":\"span\",\"marks\":[\"93e5e37593c4\"],\"text\":\"experiment path step\"},{\"_key\":\"d73c2202918b2\",\"_type\":\"span\",\"marks\":[],\"text\":\". That way, they’d have a better picture of path performance and more ability to make informed decisions about the Canvas journeys they’re creating and iterating on.\"}],\"markDefs\":[{\"_key\":\"93e5e37593c4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/experiment_step\"}],\"style\":\"normal\"},{\"_key\":\"JxJ7CTWm\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-d8e7a8ce6653b04d74d0257ae13259e5cc86516b-2400x1190-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"4d2c8262aaee\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d2c8262aaee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In particular, we were looking to help marketers do effective testing around the nuances of each customer journey. By building out experiment paths as a distinct step within Canvas, we made it possible for brands to more easily compare the impact of messages sent with different built-in delays, different cadences, different message copy, and various channel combinations and to adjust journeys based on those findings.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a94702697d42\",\"_type\":\"block\",\"children\":[{\"_key\":\"a94702697d420\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Action Paths (2022)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fa84d77ae27e\",\"_type\":\"block\",\"children\":[{\"_key\":\"fa84d77ae27e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"I joined the project while work was underway on \"},{\"_key\":\"fa84d77ae27e1\",\"_type\":\"span\",\"marks\":[\"3ae83bc0a755\"],\"text\":\"action paths\"},{\"_key\":\"fa84d77ae27e2\",\"_type\":\"span\",\"marks\":[],\"text\":\". Building on the customizations made possible by decision splits, action paths make it possible for marketers to customize user paths within a Canvas based on a specific action (e.g. user engagement events, custom events) or to hold users for a given duration and then prioritize their next path based on their actions during the evaluation period.\"}],\"markDefs\":[{\"_key\":\"3ae83bc0a755\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/action_paths/\"}],\"style\":\"normal\"},{\"_key\":\"NKhiY7vV\",\"_type\":\"richImage\",\"alt\":\"An action path step within Canvas Flow\",\"asset\":{\"_ref\":\"image-db568f13759ad7a079f443040eb203ffebf76d00-2400x1276-png\",\"_type\":\"reference\"},\"caption\":\"An action path step within Canvas Flow\"},{\"_key\":\"2dc58d13ebae\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dc58d13ebae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The team also ensured that marketers could adjust the length of those evaluation windows, allowing for windows that are only seconds-long and others that can stretch out for weeks, if needed. This functionality supports more nuanced, personalized customer journeys for every user, making it easier to ensure that their experiences are relevant and valuable to them as individuals.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f7de1fb2caf\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f7de1fb2caf0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2022 – Pulling It All Together\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e117b2432cf5\",\"_type\":\"block\",\"children\":[{\"_key\":\"e117b2432cf50\",\"_type\":\"span\",\"marks\":[],\"text\":\"But even after all of the essential new steps were built and we’d reached—and surpassed—parity with the original version of Canvas in terms of functionality, there was still more work to do.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"004eede0ac47\",\"_type\":\"block\",\"children\":[{\"_key\":\"004eede0ac470\",\"_type\":\"span\",\"marks\":[],\"text\":\"In part, that’s because of the approach we took when it came to updating Canvas. By embracing a modular, step by step strategy, rather than launching the updates all at once, we were able to make major strides in improving efficiency and impact without disrupting existing customer journeys being executed in the original version of Canvas. At the same time, that approach meant that the full significance of what we were building sometimes flew under the radar: After all, a marketer leveraging Braze might well appreciate all the new tools that were being put at their disposal without necessarily being clear about what they all added up to—namely, a whole new version of Canvas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"OIYTueL3\",\"_type\":\"richImage\",\"alt\":\"The new, more user-friendly interface created for Canvas Flow\",\"asset\":{\"_ref\":\"image-bdf45c864b8cba6ad8e69d3d9ba66928245f8be1-2400x1400-png\",\"_type\":\"reference\"},\"caption\":\"The new, more user-friendly interface created for Canvas Flow\"},{\"_key\":\"f05520b3904b\",\"_type\":\"block\",\"children\":[{\"_key\":\"f05520b3904b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To make the scale of our updates clear, and to begin the process of encouraging new and existing customers to begin building out their customer journeys in the new version of Canvas, we did two more things: First, we implemented some UI changes that made it easier to actually use all the new steps and components that we’d created. And second, we found ways to conceptualize the new version of Canvas that would resonate with our customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2cfb863ab7f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"2cfb863ab7f80\",\"_type\":\"span\",\"marks\":[],\"text\":\"To do all that, we first packaged all the new Canvas steps and functionality into what’s now called “Canvas Flow” and enhanced the UI to highlight its features. Specifically, we built a new Canvas Flow Step Toolbar and a Simplified Canvas View Mode for easier Canvas navigability.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7c8d1166d8b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"7c8d1166d8b10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once that was done, we then worked closely with the Braze Product Marketing team to build out a coordinated product launch that would introduce Canvas Flow to our customers and prospects and walk them through the benefits they could expect from the new version of Canvas. Ahead of the official launch of Canvas Flow in July 2022, teams across the Braze Go to Market organization worked to pull together a \"},{\"_key\":\"7c8d1166d8b11\",\"_type\":\"span\",\"marks\":[\"5d373e61cde4\"],\"text\":\"press release\"},{\"_key\":\"7c8d1166d8b12\",\"_type\":\"span\",\"marks\":[],\"text\":\", a \"},{\"_key\":\"7c8d1166d8b13\",\"_type\":\"span\",\"marks\":[\"58cc8d8b6c42\"],\"text\":\"webinar\"},{\"_key\":\"7c8d1166d8b14\",\"_type\":\"span\",\"marks\":[],\"text\":\", multiple blog posts, updates to our website, and targeted customer education campaigns, all with the goal of introducing our customers to the full scope of work that had been done on Canvas and helping them make effective use of it.\"}],\"markDefs\":[{\"_key\":\"5d373e61cde4\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-315538\",\"_type\":\"reference\"}},{\"_key\":\"58cc8d8b6c42\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-313020\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"67e49a3076f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"67e49a3076f80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"2107e35008dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"2107e35008dd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While Canvas Flow is now live, the process of updating and optimizing Canvas isn’t over. We plan to continually make adjustments in the months and years to come, with the goal of steady improvement and optimization over time. That said, the work that’s already been done is significant and is already having an impact on the way that our customers are building strong, sustainable relationships with their users. That wouldn’t have been possible without the thoughtful strategy and hard work that our Product, Engineering, and UX teams brought to this initiative.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5a938bdf6b77\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a938bdf6b770\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Want to learn more about Canvas Flow? Download our guide to \"},{\"_key\":\"5a938bdf6b771\",\"_type\":\"span\",\"marks\":[\"b4c93736239d\",\"em\"],\"text\":\"mastering customer journey orchestration\"},{\"_key\":\"5a938bdf6b772\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" today.\"}],\"markDefs\":[{\"_key\":\"b4c93736239d\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-315246\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"b2c05cfe207b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2c05cfe207b0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Interested in working on these sorts of ambitious projects? Braze is hiring for a variety of roles in engineering, product management, and design. Check out our\"},{\"_key\":\"b2c05cfe207b1\",\"_type\":\"span\",\"marks\":[\"0287907f040c\",\"em\"],\"text\":\"careers page\"},{\"_key\":\"b2c05cfe207b2\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" to learn more about our open roles and our culture.\"}],\"markDefs\":[{\"_key\":\"0287907f040c\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-775\",\"_type\":\"reference\"}}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/42ba6e7f1308cc24cf09a6f23ad0b2ac6ee6eb68-1500x1500.png\",\"publishedDate\":\"2023-02-10T10:05:00-05:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c81197f508f1dcffe7445b27e613cc9e1080786c-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Innovation has always been a top priority here at Braze. So when we set out to take Canvas —our customer journey management tool—to the next level, we knew we were up for the task. It took careful planning, testing, and collaboration across the Product, Engineering, and User Experience teams, but we successfully launched the next-generation of Canvas, Canvas Flow, in July 2022. For an inside look at how we pulled it off, we sat down with Steven Camiña, Group Product Manager of the Messaging team.\",\"pageTitle\":\"Reinventing Orchestration: How Braze Built Our Canvas Flow Customer Journey Tool\",\"slug\":{\"current\":\"building-braze-how-braze-built-our-canvas-flow-customer-journey-tool\"}},\"title\":\"Reinventing Orchestration: How Braze Built Our Canvas Flow Customer Journey Tool\"},{\"_id\":\"deace6c7-cb9e-41f3-bf5f-9a5fe2d631a9\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"1b133910e398\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b133910e3980\",\"_type\":\"span\",\"marks\":[],\"text\":\"이번 주에 Google은 마케팅 업계의 많은 사람들을 놀라게 한 \"},{\"_key\":\"1b133910e3981\",\"_type\":\"span\",\"marks\":[\"f48836639034\"],\"text\":\"발표\"},{\"_key\":\"1b133910e3982\",\"_type\":\"span\",\"marks\":[],\"text\":\"를 했습니다. \"},{\"_key\":\"1b133910e3983\",\"_type\":\"span\",\"marks\":[\"a243c90fedbf\"],\"text\":\"세계적으로 가장 많이 사용하는\"}],\"markDefs\":[{\"_key\":\"f48836639034\",\"_type\":\"link\",\"href\":\"https://privacysandbox.com/intl/en_us/news/privacy-sandbox-update/\"},{\"_key\":\"a243c90fedbf\",\"_type\":\"link\",\"href\":\"https://gs.statcounter.com/browser-market-share\"}],\"style\":\"normal\"},{\"_key\":\"2c5cf674314c\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c5cf674314c1\",\"_type\":\"span\",\"marks\":[\"957a1ce1c503\"],\"text\":\"블로그 게시물\"},{\"_key\":\"2c5cf674314c2\",\"_type\":\"span\",\"marks\":[],\"text\":\"에 공유되었지만 향후 쿠키 사용 중단을 완전히 배제하지는 않았습니다. 그러나 이러한 잠재적 변화는 \\\"영국의 경쟁 및 시장 당국(CMA) 및 정보위원회(ICO)와 같은 규제 기관, 퍼블리셔, 웹 개발자 및 표준 그룹, 시민 사회, 광고 업계 참여자 등 다양한 이해관계자로부터 피드백을 받은 후 이루어졌다\\\"고 밝혔습니다.\"}],\"markDefs\":[{\"_key\":\"957a1ce1c503\",\"_type\":\"link\",\"href\":\"https://privacysandbox.com/intl/en_us/news/privacy-sandbox-update/\"}],\"style\":\"normal\"},{\"_key\":\"c09bdedb791f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c09bdedb791f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"이는 가볍게 말하면 큰 마음의 변화입니다. Google의 2020년 발표 이후 전 세계 기업들은 데이터 전략을 재고해야 했으며, 많은 브랜드가 마케팅 활동의 중심을 \"},{\"_key\":\"c09bdedb791f1\",\"_type\":\"span\",\"marks\":[\"409a6af13b3d\"],\"text\":\"퍼스트파티 데이터\"},{\"_key\":\"c09bdedb791f2\",\"_type\":\"span\",\"marks\":[],\"text\":\"로 옮기기로 결정했습니다. 하지만 이러한 변화로 인해 일부 서드파티 쿠키가 남아있을 수는 있지만, 퍼스트파티 데이터로의 전환을 주도하는 역학 관계는 근본적으로 변하지 않았습니다. 따라서 이러한 핵심적인 변화를 따르는 브랜드는 미래의 성공을 위한 기반을 마련하고 있습니다.\"}],\"markDefs\":[{\"_key\":\"409a6af13b3d\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-925351\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"72d6c46a39e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"72d6c46a39e30\",\"_type\":\"span\",\"marks\":[],\"text\":\"그 이유와 Google의 발표가 고객 참여와 관련하여 어떤 영향을 미칠지 알아보려면 계속 읽어보세요.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"040c474a5f9d\",\"_type\":\"block\",\"children\":[{\"_key\":\"040c474a5f9d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"서드파티 쿠키의 사용 중단(및 사용 중단 해제): 어떻게 여기까지 왔나요?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"82e2affe94ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"82e2affe94ae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"인터넷 초기부터 써드파티 쿠키는 대부분의 디지털 마케터가 사용자를 이해하는 방식에서 핵심적인 역할을 해왔습니다. 이러한 트래커를 통해 기업은 직접 수집하지 않았던 고객 데이터를 사용하여 각 개인의 브라우징 행동과 취향을 파악할 수 있으며, 다른 방법으로는 불가능했을 인사이트와 광고 타겟팅이 가능해집니다. 쿠키는 일반인, 그리고 규제 당국도 기업이 수집하는 데이터와 그 데이터로 정확히 무엇을 하고 있는지에 대해 크게 생각하지 않던 시대에 번성했습니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"75ea795d2f31\",\"_type\":\"block\",\"children\":[{\"_key\":\"75ea795d2f310\",\"_type\":\"span\",\"marks\":[],\"text\":\"하지만 지난 10년 동안 데이터 개인정보 보호에 대한 인식이 크게 바뀌기 시작했습니다. 이러한 변화는 부분적으로는 \"},{\"_key\":\"75ea795d2f311\",\"_type\":\"span\",\"marks\":[\"fe35d79363b2\"],\"text\":\"Cambridge Analytica\"},{\"_key\":\"75ea795d2f312\",\"_type\":\"span\",\"marks\":[],\"text\":\"와 같은 주요 스캔들로 인해 촉발되었으며, EU의 \"},{\"_key\":\"75ea795d2f313\",\"_type\":\"span\",\"marks\":[\"9e7413067e2b\"],\"text\":\"GDPR\"},{\"_key\":\"75ea795d2f314\",\"_type\":\"span\",\"marks\":[],\"text\":\" 및 \"},{\"_key\":\"75ea795d2f315\",\"_type\":\"span\",\"marks\":[\"a9aaa4205c3a\"],\"text\":\"캘리포니아 소비자 개인정보 보호법\"},{\"_key\":\"75ea795d2f316\",\"_type\":\"span\",\"marks\":[],\"text\":\"(CCPA)과 같은 획기적인 개인 정보 보호 규정이 통과되면서 더욱 심화되었습니다. 거대 기술 기업들은 개인 정보 보호에 관심을 기울여 \"},{\"_key\":\"75ea795d2f317\",\"_type\":\"span\",\"marks\":[\"725650d25acc\"],\"text\":\"Apple\"},{\"_key\":\"75ea795d2f318\",\"_type\":\"span\",\"marks\":[],\"text\":\"과 \"},{\"_key\":\"75ea795d2f319\",\"_type\":\"span\",\"marks\":[\"bcb90a80a0bf\"],\"text\":\"Firefox\"},{\"_key\":\"75ea795d2f3110\",\"_type\":\"span\",\"marks\":[],\"text\":\"에서 디지털 플랫폼과 관련된 서드파티 쿠키 추적을 제한하는 중요한 업데이트를 도입했습니다. 2020년, Google은 2년 내에 \\\"Chrome에서 서드파티 쿠키에 대한 지원을 단계적으로 중단할 것 \\\"이라고 \"},{\"_key\":\"75ea795d2f3111\",\"_type\":\"span\",\"marks\":[\"c5c80434bddc\"],\"text\":\"발표\"},{\"_key\":\"75ea795d2f3112\",\"_type\":\"span\",\"marks\":[],\"text\":\"했습니다.\"}],\"markDefs\":[{\"_key\":\"fe35d79363b2\",\"_type\":\"link\",\"href\":\"https://www.nytimes.com/2018/04/04/us/politics/cambridge-analytica-scandal-fallout.html\"},{\"_key\":\"9e7413067e2b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-26571\",\"_type\":\"reference\"}},{\"_key\":\"a9aaa4205c3a\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17742\",\"_type\":\"reference\"}},{\"_key\":\"725650d25acc\",\"_type\":\"link\",\"href\":\"https://arstechnica.com/gadgets/2021/04/how-apples-new-app-tracking-transparency-policy-works/\"},{\"_key\":\"bcb90a80a0bf\",\"_type\":\"link\",\"href\":\"https://blog.mozilla.org/en/products/firefox/firefox-now-available-with-enhanced-tracking-protection-by-default/\"},{\"_key\":\"c5c80434bddc\",\"_type\":\"link\",\"href\":\"https://blog.chromium.org/2020/01/building-more-private-web-path-towards.html\"}],\"style\":\"normal\"},{\"_key\":\"abcbb1c4f697\",\"_type\":\"block\",\"children\":[{\"_key\":\"abcbb1c4f6970\",\"_type\":\"span\",\"marks\":[],\"text\":\"세상이 바뀐 것 같았습니다. 마케터들은 동의 없이 데이터를 수집하고 사용하는 데 대한 소비자의 불만이 중요하다는 사실을 깨닫기 시작했습니다. 일부 브랜드는 당황하거나 거부 의사를 수용했지만, 미래 지향적인 브랜드는 다른 길을 택했습니다. \"},{\"_key\":\"abcbb1c4f6971\",\"_type\":\"span\",\"marks\":[\"e68d54db580c\"],\"text\":\"퍼스트파티 데이터\"},{\"_key\":\"abcbb1c4f6972\",\"_type\":\"span\",\"marks\":[],\"text\":\"를 수용하고 소비자 동의 여부와 취향을 최우선으로 고려하여 고객 데이터 수집에 대한 접근 방식을 재설계하기 시작했습니다.\"}],\"markDefs\":[{\"_key\":\"e68d54db580c\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-925351\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"f47b0c4f0f9d\",\"_type\":\"block\",\"children\":[{\"_key\":\"f47b0c4f0f9d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"그 사이 Google은 발을 동동 구르기 시작했습니다. 이들은 서드파티 쿠키에 대한 독점적인 대체품을 도입할 계획이었는데, 처음에는 페더레이션 학습 코호트\"},{\"_key\":\"f47b0c4f0f9d2\",\"_type\":\"span\",\"marks\":[\"51adf2063167\"],\"text\":\"(FLoC) 개념을 통해, 나중에는\"},{\"_key\":\"f47b0c4f0f9d3\",\"_type\":\"span\",\"marks\":[\"68ed5904cda7\"],\"text\":\"Topics API\"},{\"_key\":\"f47b0c4f0f9d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"를 통해 도입할 계획이었습니다. 하지만 광고주들의 Google 개인정보 보호 샌드박스에 대한 회의론\"}],\"markDefs\":[{\"_key\":\"51adf2063167\",\"_type\":\"link\",\"href\":\"https://privacysandbox.com/intl/en_us/proposals/floc/\"},{\"_key\":\"68ed5904cda7\",\"_type\":\"link\",\"href\":\"https://developers.google.com/privacy-sandbox/relevance/topics\"}],\"style\":\"normal\"},{\"_key\":\"2e84c4d07957\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e84c4d079570\",\"_type\":\"span\",\"marks\":[],\"text\":\"그런데 이번 주부터 이 지연이 영구적으로 지속될 것처럼 보이기 시작했습니다. 7월 22일 Google은 다음과 같은 내용을 \"},{\"_key\":\"2e84c4d079571\",\"_type\":\"span\",\"marks\":[\"c5a166cb9151\"],\"text\":\"발표\"},{\"_key\":\"2e84c4d079572\",\"_type\":\"span\",\"marks\":[],\"text\":\"했습니다. \\\"사용자 선택의 폭을 넓히는 업데이트된 접근 방식을 제안합니다. 서드파티 쿠키를 사용하지 않는 대신 사용자가 웹브라우징 전반에 걸쳐 정보에 입각한 선택을 할 수 있는 새로운 환경을 Chrome에 도입하고 언제든지 그 선택을 조정할 수 있도록 할 것입니다.\\\" 그러나 이 조치를 고려 중이며 시행하기 전에 규제 당국과 논의할 것이라고만 밝혔을 뿐, 이 조치를 확정적으로 약속하지는 않았습니다.\"}],\"markDefs\":[{\"_key\":\"c5a166cb9151\",\"_type\":\"link\",\"href\":\"https://privacysandbox.com/news/privacy-sandbox-update/\"}],\"style\":\"normal\"},{\"_key\":\"b3dd3c710511\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3dd3c7105110\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Google의 발표: 마케터에게 던지는 시사점\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b03a0a0fb2a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"b03a0a0fb2a70\",\"_type\":\"span\",\"marks\":[],\"text\":\"적어도 단기적으로는 Chrome에서 서드파티 쿠키가 사라질 가능성이 낮아 보이지만, 이번 발표가 마케터의 서드파티 데이터 사용과 관련하여 근본적인 역학 관계를 바꾸지는 못한다는 것이 현실입니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a6ab759dd5c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6ab759dd5c50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Google의 입장이 바뀐 것은 사실이지만, 이러한 변화가 업계에서 더 큰 변화를 반영한다는 징후는 보이지 않습니다. Apple 및 기타 기술 브랜드는 비밀스러운 서드파티 데이터 수집 관행에서 벗어나고 있으며, EU를 비롯한 여러 국가의 규제 당국은 앞으로도 브랜드가 마케팅 활동을 지원하기 위해 서드파티 데이터를 사용하는 것을 더욱 어렵게 만들 것으로 보입니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8ff81337475e\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ff81337475e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"마찬가지로 소비자도 무단으로 추적당하는 것을 원하지 않습니다. 그리고 적어도 미국에서는 개인에게 쿠키 허용 여부를 선택할 수 있는 권한이 주어지면 \"},{\"_key\":\"8ff81337475e1\",\"_type\":\"span\",\"marks\":[\"c82a157087c6\"],\"text\":\"대부분이 거부\"},{\"_key\":\"8ff81337475e2\",\"_type\":\"span\",\"marks\":[],\"text\":\"를 선택합니다. Apple이 앱 추적 투명성(ATT) 프레임워크 도입과 관련하여 소비자에게 유사한 선택권을 제공한 후, \"},{\"_key\":\"8ff81337475e3\",\"_type\":\"span\",\"marks\":[\"48a71af1ccbb\"],\"text\":\"사용자의 약 1/4만이\"},{\"_key\":\"8ff81337475e4\",\"_type\":\"span\",\"marks\":[],\"text\":\" 서드파티의 데이터 추적 허용에 동의하여 기존 방식을 통한 광고주의 도달 범위가 크게 제한되었습니다. 따라서 Google이 실제로 소비자가 추적 여부를 선택할 수 있도록 하는 전략을 추진한다면, 서드파티 쿠키가 공식적으로 더 이상 사용되지 않고 서서히 사라지는 세상을 맞이하게 될지도 모릅니다.\"}],\"markDefs\":[{\"_key\":\"c82a157087c6\",\"_type\":\"link\",\"href\":\"https://www.emarketer.com/content/majority-of-us-adults-will-turn-off-cookies-manage-privacy-online\"},{\"_key\":\"48a71af1ccbb\",\"_type\":\"link\",\"href\":\"https://www.thedrum.com/opinion/2024/07/23/cookie-or-not-nothing-has-changed-don-t-leave-your-destiny-the-hands-google\"}],\"style\":\"normal\"},{\"_key\":\"d28580c0bb57\",\"_type\":\"block\",\"children\":[{\"_key\":\"d28580c0bb571\",\"_type\":\"span\",\"marks\":[\"7d552f57267a\"],\"text\":\"개인 정보 보호 샌드박스\"},{\"_key\":\"d28580c0bb572\",\"_type\":\"span\",\"marks\":[],\"text\":\"와 같은 이니셔티브는 소비자의 프라이버시를 보호하면서 개인화된 소비자 경험을 제공할 수 있는 방법을 찾기 위한 노력의 일환입니다. 이러한 이유로 중기적으로 디지털 광고 활동을 지원하는 데 중요한 역할을 할 것으로 보입니다. 브랜드가 침습적인 추적에서 벗어나 타겟팅 광고와 성과 측정 기능을 유지하는 데 도움이 된다면 오늘날의 환경에서는 무엇이든 긍정적으로 받아들일 수 있습니다. 그러나 퍼스트파티 데이터와 소비자 선택권을 향한 움직임을 주도하는 더 큰 규제와 시장의 힘을 고려할 때, 이 특정 접근 방식이 성공할지는 아직 미지수입니다. 그리고 설사 그렇게 된다 하더라도, 퍼스트파티 데이터가 타겟팅의 기본이 된 세상에서 마케터에게 여전히 필수적인 요소로 남을지는 미지수입니다.\"}],\"markDefs\":[{\"_key\":\"7d552f57267a\",\"_type\":\"link\",\"href\":\"https://privacysandbox.com/\"}],\"style\":\"normal\"},{\"_key\":\"92d574ee37ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"92d574ee37ae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"따라서 마케팅 활동이 여전히 서드파티 쿠키에 의존하고 있다면 이번 발표로 인해 잘못된 보안 의식을 갖지 않도록 주의하세요. Google은 사용자에게 조금 더 여유를 주고 있지만, 스마트한 움직임은 그대로 유지됩니다. 즉, 써드파티 데이터에만 집중하는 방식에서 벗어나 강력한 퍼스트파티 데이터 전략을 구축해야 합니다. 이는 어떤 상황에서도 서드파티 데이터 사용을 거부하는 것을 의미하지는 않지만, 데이터 접근 방식의 무게 중심을 보다 지속 가능하고 영향력 있는 것으로 전환하는 것을 의미합니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d96bb5005d9c\",\"_type\":\"block\",\"children\":[{\"_key\":\"d96bb5005d9c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"브랜드가 효과적인 퍼스트파티 데이터 전략을 구축하는 방법\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b65c4fc4f580\",\"_type\":\"block\",\"children\":[{\"_key\":\"b65c4fc4f5800\",\"_type\":\"span\",\"marks\":[],\"text\":\"변화는 두려울 수 있습니다. 광고 및 고객 참여 노력의 기본 요소로 광고 쿠키 및 기타 서드파티 데이터에 크게 의존해 온 마케터에게는 이러한 데이터 없이 사용자의 참여를 유도하고 유지한다는 것이 부담스럽거나 불가능하게 느껴질 수 있습니다. 하지만 이러한 전환을 한 번에 한 단계씩 진행하고 필요한 도구와 전략을 갖추면 실제로 비즈니스에 더 나은 결과를 가져올 수 있습니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6f020c9f7967\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f020c9f79670\",\"_type\":\"span\",\"marks\":[],\"text\":\"믿기지 않나요? Google에 물어보세요. Boston Consulting Group과 함께 실시한 연구에 따르면, 주요 마케팅 기능에 퍼스트파티 데이터를 사용한 디지털 성숙도가 높은 브랜드는 최대 \"},{\"_key\":\"6f020c9f79671\",\"_type\":\"span\",\"marks\":[\"421254e7de72\"],\"text\":\"2.9배의 매출\"},{\"_key\":\"6f020c9f79672\",\"_type\":\"span\",\"marks\":[],\"text\":\" 상승과 \"},{\"_key\":\"6f020c9f79673\",\"_type\":\"span\",\"marks\":[\"0d4d44d8770d\"],\"text\":\"1.5배의 비용 절감\"},{\"_key\":\"6f020c9f79674\",\"_type\":\"span\",\"marks\":[],\"text\":\" 효과를 거두는 등 퍼스트파티 데이터가 실제로 더 큰 영향력을 발휘하는 것으로 나타났습니다\"}],\"markDefs\":[{\"_key\":\"421254e7de72\",\"_type\":\"link\",\"href\":\"https://www.bcg.com/responsible-marketing-with-first-party-data-in-asia-pacific-a-200-billion-value-unlock-opportunity\"},{\"_key\":\"0d4d44d8770d\",\"_type\":\"link\",\"href\":\"https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/data-and-measurement/first-party-data-bcg-report/?_gl=1*1qw0cbe*_up*MQ..*_ga*MTQ4OTMxNDUyNS4xNzA2NjAzNzA2*_ga_BXYLHC2HPB*MTcwNjYwMzcwNi4xLjEuMTcwNjYwMzcwNi4wLjAuMA..\"}],\"style\":\"normal\"},{\"_key\":\"156ad3f96934\",\"_type\":\"block\",\"children\":[{\"_key\":\"156ad3f969340\",\"_type\":\"span\",\"marks\":[],\"text\":\"퍼스트파티 데이터 전략의 성공을 지원하기 위해 우선순위를 정해야 할 세 가지 핵심 사항이 있습니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3c053d946c52\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c053d946c520\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. 퍼스트파티 데이터를 통합, 활성화 및 배포할 수 있는 기술을 구현하세요.\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"4e2acc33d9bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e2acc33d9bf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"퍼스트파티 데이터는 선호도 공유하고 주요 행동을 취하는 소비자로부터 직접 수집되기 때문에 서드파티 데이터보다 정확성과 연관성이 높은 경향이 있습니다. 이는 강력한 기능이지만, 이를 효과적으로 활용하는 데 필요한 도구가 있을 때만 가능합니다. 사용 중인 기술을 통해 퍼스트파티 데이터를 수집, 통합, 활성화, 배포 및 조치를 취할 수 있는지 확인하세요.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2dc36dae91b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dc36dae91b20\",\"_type\":\"span\",\"marks\":[],\"text\":\"실제로는 어떤 모습일까요? Braze를 예로 들어 보겠습니다. Braze 솔루션의 SDK와 API를 사용하면 마케터는 모바일 앱이나 웹사이트와 같은 자체 플랫폼은 물론 POS 솔루션과 같은 독점 시스템의 데이터를 활용하여 고객이 무엇에 관심을 갖고 어떤 제품이나 기능에 참여하고 있는지에 대한 실행 가능한 정보를 실시간으로 수집할 수 있습니다. 전체 Braze 솔루션의 일부인 \"},{\"_key\":\"2dc36dae91b21\",\"_type\":\"span\",\"marks\":[\"a2fe51002ec1\"],\"text\":\"Braze 데이터 플랫폼\"}],\"markDefs\":[{\"_key\":\"a2fe51002ec1\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"07ed5acf-f900-49ed-b810-8c92f912f9c8\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"7f511238b2ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f511238b2ad0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. 유료 채널과 소유 채널을 통합하여 보다 연관성 높고 일관된 경험 지원\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"1cc0613eb166\",\"_type\":\"block\",\"children\":[{\"_key\":\"1cc0613eb1660\",\"_type\":\"span\",\"marks\":[],\"text\":\"광고 업계가 서드파티 쿠키에 오랫동안 의존해 온 부작용 중 하나는 무엇일까요? 많은 기업의 마케팅 활동의 유료 측면과 이메일, 푸시 알림 또는 SMS와 같은 자체 채널에서 수행되는 고객 참여 작업을 분리하는 조직 및 데이터 사일로가 존재합니다. 이러한 사일로는 마케터에게 불편할 뿐만 아니라 비용을 증가시키고 결과를 저해하며 전반적인 고객 경험에 부정적인 영향을 미칠 수 있습니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2f7a6f275b6a\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f7a6f275b6a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"퍼스트파티 데이터에 초점을 맞추면 이러한 사일로를 허물고 마케팅 프로그램의 두 측면을 매끄럽게 연결하여 사용자에게 일관된 경험을 제공할 수 있습니다. Braze 플랫폼의 오디언스 동기화 기능은 이러한 접근 방식을 지원하도록 설계되어, 마케터들이 Braze 내에서 퍼스트파티 데이터를 사용하여 Criteo, Facebook, Google, Pinterest, Snapchat, TikTok 전반에 걸쳐 유료 광고를 동적으로 타게팅, 트리거 또는 억제할 수 있도록 합니다. 이 기능을 통해 브랜드는 광고와 고객 메시지가 함께 작동하는 응답형 플로우를 구축하여 일관된 방식으로 고객과 대화를 이어가고, 마케터는 구매와 같은 주요 단계를 이미 수행한 사용자에게는 광고를 노출하지 않음으로써 이탈한 사용자의 재참여를 유도하고 광고 지출을 줄일 수 있습니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"958ab673bb66\",\"_type\":\"block\",\"children\":[{\"_key\":\"958ab673bb660\",\"_type\":\"span\",\"marks\":[],\"text\":\"실제로는 어떤 모습일까요?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd82763f6c62\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd82763f6c620\",\"_type\":\"span\",\"marks\":[],\"text\":\"호주의 National Basketball League는 오디언스 동기화를 사용하여 Braze의 퍼스트파티 고객 데이터와 Meta Ads Manager의 기본 관심사인 \"},{\"_key\":\"bd82763f6c621\",\"_type\":\"span\",\"marks\":[\"b81b7d586d06\"],\"text\":\"매출 증대\"},{\"_key\":\"bd82763f6c622\",\"_type\":\"span\",\"marks\":[],\"text\":\"를 결합하여 더욱 타겟팅되고 연관성 높은 광고 세트를 만들었습니다.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"b81b7d586d06\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-949623\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"46fe09dbead5\",\"_type\":\"block\",\"children\":[{\"_key\":\"46fe09dbead50\",\"_type\":\"span\",\"marks\":[],\"text\":\"피트니스 및 웰니스 가입 서비스인 ClassPass는 Audience Sync를 활용하여 실시간 고객 행동과 퍼스트파티 데이터를 바탕으로 Facebook, Google, TikTok의 유료 광고에 대한 오디언스 타겟팅을 동적으로 세분화했고 \"},{\"_key\":\"46fe09dbead51\",\"_type\":\"span\",\"marks\":[\"bc8f72c25331\"],\"text\":\"그 결과 관련 전환율이 높아졌습니다\"},{\"_key\":\"46fe09dbead52\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"bc8f72c25331\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-731335\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"45869e7645ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"45869e7645ff0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. 고객으로부터 직접 자발적인 데이터 수집\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"4ee897d86884\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ee897d868840\",\"_type\":\"span\",\"marks\":[],\"text\":\"퍼스트파티 데이터 전략으로 전환한 많은 브랜드조차도 고객 생성 데이터와 관련하여 중요한 기회를 놓치고 있습니다. 즉, 고객이 마케터가 만든 설문조사 및 기타 프롬프트에 응답하여 브랜드와 직접 공유하기로 선택한 데이터를 수집하는 것입니다. 이러한 유형의 데이터를 통해 사용자는 자신의 고객 경험에 대해 발언권을 가질 수 있으며, 마케팅 담당자는 각 개인의 문구 선호도에 따라 제공하는 경험을 더욱 세분화할 수 있습니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"176cdc1c4658\",\"_type\":\"block\",\"children\":[{\"_key\":\"176cdc1c46580\",\"_type\":\"span\",\"marks\":[],\"text\":\"어떻게 시작해야 할지 모르시겠어요? 이러한 고객 참여 도구를 사용하여 데이터 수집 프로세스를 시작하는 것이 좋습니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f26ac300f9b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"f26ac300f9b80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"인앱 또는 브라우저 내 메시지 설문조사:\"},{\"_key\":\"f26ac300f9b81\",\"_type\":\"span\",\"marks\":[],\"text\":\" Braze를 사용하면 손쉽게 \"},{\"_key\":\"f26ac300f9b82\",\"_type\":\"span\",\"marks\":[\"415131e72d18\"],\"text\":\"제품 내 메시지에 직접 설문조사를 구축하여\"},{\"_key\":\"f26ac300f9b83\",\"_type\":\"span\",\"marks\":[],\"text\":\"주요 질문을 표시하고 모바일 앱이나 웹 페이지를 방문하는 모든 사용자로부터 응답 데이터를 수집할 수 있습니다.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"415131e72d18\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/in-app_messages/traditional/templates/simple_survey\"}],\"style\":\"normal\"},{\"_key\":\"9d10ff675e15\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d10ff675e150\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"랜딩 페이지:\"},{\"_key\":\"9d10ff675e151\",\"_type\":\"span\",\"marks\":[],\"text\":\" 웹 랜딩 페이지와 기본 제공 양식 지원을 활용하여 웹에서 고객 메시징과 연결되는 맞춤형 경험을 고객에게 제공하고 시간이 지남에 따라 더 강력한 메시지를 지원할 수 있는 관련 정보를 직접 수집할 수 있습니다.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f85eaa118bb4\",\"_type\":\"block\",\"children\":[{\"_key\":\"f85eaa118bb40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"최종 결론\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fa7ab2b681a6\",\"_type\":\"block\",\"children\":[{\"_key\":\"fa7ab2b681a60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Google의 발표로 인해 Chrome에서 서드파티 쿠키의 단기적인 미래에 대한 새로운 모호성이 나타났지만 장기적인 그림은 명확합니다. 소비자와 마케터 모두 쿠키에서 계속 멀어질 것이며, 향후 몇 년간 브랜드가 경쟁력을 유지하기 위해서는 신중한 퍼스트파티 데이터 접근 방식이 필수적입니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f6fc36a766b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6fc36a766b70\",\"_type\":\"span\",\"marks\":[],\"text\":\"퍼스트파티 데이터에 대해 자세히 알아보고 고객 참여 노력을 어떻게 지원할 수 있는지 알고 싶으신가요? \"},{\"_key\":\"f6fc36a766b71\",\"_type\":\"span\",\"marks\":[\"27a3986db1ba\"],\"text\":\"퍼스트파티 데이터에 대한 전체 가이드를 확인하세요\"},{\"_key\":\"f6fc36a766b72\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"27a3986db1ba\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-925351\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"fa76a54efd22\",\"_type\":\"block\",\"children\":[{\"_key\":\"fa76a54efd220\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze 데이터 플랫폼에 대한 이해와 고객 참여 노력과 관련하여 퍼스트파티 데이터의 힘을 활용하는 데 있어 이 플랫폼이 수행할 수 있는 역할에 대해 더 깊이 이해할 준비가 되셨나요? Braze 데이터 플랫폼과 그 기능에 대한 \"},{\"_key\":\"fa76a54efd222\",\"_type\":\"span\",\"marks\":[\"e5593b56ac2e\",\"e5593b56ac2e\"],\"text\":\"을 참조하세요.\"}],\"markDefs\":[{\"_key\":\"e5593b56ac2e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"07ed5acf-f900-49ed-b810-8c92f912f9c8\",\"_type\":\"reference\"}}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/7e2ffef2fcd8b72168c7b87db120dce0594631ac-3000x3000.png\",\"publishedDate\":\"2024-07-25T22:07:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8a5d370030fba62154aaddf52b7910b796f2221c-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Google의 발표로 인해 Chrome에서 서드파티 쿠키의 단기적인 미래에 대한 새로운 모호함이 생겼지만 장기적인 그림은 명확합니다. 소비자와 마케터 모두 쿠키에서 계속 멀어질 것이며, 향후 몇 년간 브랜드가 경쟁력을 유지하기 위해서는 신중한 퍼스트파티 데이터 접근 방식이 필수적입니다.\",\"pageTitle\":\"Google의 쿠키 사용 중단이 퍼스트파티로의 전환을 늦추지 못하는 이유\",\"slug\":{\"current\":\"why-googles-retreat-on-cookie-deprecation-wont-slow-the-shift-to-a-first-party-future\"}},\"title\":\"Google의 쿠키 사용 중단이 퍼스트파티로의 전환을 늦추지 못하는 이유\"},{\"_id\":\"f62bca68-7308-452a-8b6f-a6697abed801\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"a594d892c288\",\"_type\":\"block\",\"children\":[{\"_key\":\"a594d892c2880\",\"_type\":\"span\",\"marks\":[],\"text\":\"Silos between paid and owned marketing efforts can drive up costs, hamper results, and negatively affect the overall customer experience. Brands can maximize their impact when they successfully integrate their campaigns across both key owned channels, like email, SMS, and \"},{\"_key\":\"a594d892c2881\",\"_type\":\"span\",\"marks\":[\"cf40f2919cf5\"],\"text\":\"in-app and in-browser messaging\"},{\"_key\":\"a594d892c2882\",\"_type\":\"span\",\"marks\":[],\"text\":\", and crucial paid channels, like search and social.\"}],\"markDefs\":[{\"_key\":\"cf40f2919cf5\",\"_type\":\"link\",\"href\":\"/product/in-app-in-browser-messages\"}],\"style\":\"normal\"},{\"_key\":\"e5776944d62d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5776944d62d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"That’s why the Braze customer engagement platform is designed to empower brands to align their marketing efforts across channels—both paid and owned—to improve advertising personalization, reach, and results, and to support best-in-class \"},{\"_key\":\"e5776944d62d1\",\"_type\":\"span\",\"marks\":[\"6f5f76cf19d0\"],\"text\":\"cross-channel engagement\"},{\"_key\":\"e5776944d62d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" that delivers long-term outcomes. One of the features that makes this all possible is \"},{\"_key\":\"e5776944d62d3\",\"_type\":\"span\",\"marks\":[\"a888886965c1\"],\"text\":\"Braze Audience Sync\"},{\"_key\":\"e5776944d62d4\",\"_type\":\"span\",\"marks\":[],\"text\":\", a tool that enables brands to use \"},{\"_key\":\"e5776944d62d5\",\"_type\":\"span\",\"marks\":[\"067e1c152ac7\"],\"text\":\"first-party data\"},{\"_key\":\"e5776944d62d6\",\"_type\":\"span\",\"marks\":[],\"text\":\" from their owned efforts to optimize their paid targeting and campaigns and execute cohesive, \"},{\"_key\":\"e5776944d62d7\",\"_type\":\"span\",\"marks\":[\"6bed956bbdc9\"],\"text\":\"cross-channel campaigns\"},{\"_key\":\"e5776944d62d8\",\"_type\":\"span\",\"marks\":[],\"text\":\" to get the most out of each channel while bolstering customer lifetime value.\"}],\"markDefs\":[{\"_key\":\"6f5f76cf19d0\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7004\",\"_type\":\"reference\"}},{\"_key\":\"a888886965c1\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-96912\",\"_type\":\"reference\"}},{\"_key\":\"067e1c152ac7\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-6149\",\"_type\":\"reference\"}},{\"_key\":\"6bed956bbdc9\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-149472\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"3925685baf63\",\"_type\":\"block\",\"children\":[{\"_key\":\"3925685baf630\",\"_type\":\"span\",\"marks\":[],\"text\":\"What Is Braze Audience Sync?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ab5225ba32e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab5225ba32e30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze Audience Sync is a feature built into the Braze platform that allows companies to automatically create and deploy targeted, in-the-moment ad campaigns in response to real-time customer activity across popular advertising channels. 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Dynamically and securely integrate their owned first-party data from the Braze customer engagement platform into the following top advertising platforms\"},{\"_key\":\"044c2159d3971\",\"_type\":\"span\",\"marks\":[],\"text\":\":\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"af0c818717f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"af0c818717f60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Facebook (and Meta-owned platforms, such as Instagram)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fd610e953fe4\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd610e953fe40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Google (and Google-owned platforms, such as YouTube)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"57b8bd91e521\",\"_type\":\"block\",\"children\":[{\"_key\":\"57b8bd91e5210\",\"_type\":\"span\",\"marks\":[],\"text\":\"TikTok\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f7301c098106\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7301c0981060\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Use this data to deliver personalized ads to audiences\"},{\"_key\":\"f7301c0981061\",\"_type\":\"span\",\"marks\":[],\"text\":\" based on real-time customer behavior, activity, segmentation, and lifecycle stage\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea626f30c74d\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea626f30c74d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. 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