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href="/icons/sprites.svg#whatsapp"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mensagens em Aplicativos</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="server-05"><use href="/icons/sprites.svg#server-05"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mensagens Web</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/product/audience-sync"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="sliders-02"><use href="/icons/sprites.svg#sliders-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Audience Sync de Mídia</span></div></a></li></ul></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F980] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 mr-2 xl:mr-0 rounded-md bg-gradient-icon text-white"><svg width="20" height="20" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">BrazeAI™</span><p class="text-md font-normal text-gray-600">Saiba como o BrazeAI™ está incorporado aos recursos em nossa plataforma.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/pt-br/product/brazeai">Saiba Mais</a></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/pt-br/product/overview"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="atom-01"><use href="/icons/sprites.svg#atom-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">A Plataforma Braze</span><span class="text-sm font-normal text-gray-600">Todos os seus dados, canais e necessidades de orquestração em uma única plataforma.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/product"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="settings-01"><use href="/icons/sprites.svg#settings-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Como Funciona</span><span class="text-sm font-normal text-gray-600">Um detalhamento de nossa 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xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Solu--es"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Indústrias</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Varejo e e-Commerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Serviços Financeiros</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Turismo</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mídia e Entretenimento</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Delivery</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Restaurantes</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze Para</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">Análise Global de Engajamento do Cliente de 2025</span><span class="text-md font-normal text-gray-600">Em nossa quinta Análise Global do Engajamento do Cliente, estamos examinando as principais tendências emergentes para os profissionais de marketing em 2025.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Parceiros<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Parceiros" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Parceiros"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore e conecte-se com nossos parceiros confiáveis de tecnologia ou soluções</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Soluções</span><span class="text-sm font-normal text-gray-600">Descubra nossas parcerias com as principais agências, consultorias e integradores de sistemas do mundo</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Tecnologia</span><span class="text-sm font-normal text-gray-600">Conheça nossas mais de 140 integrações de parceiros de tecnologia.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Materiais<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Materiais" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Materiais"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Veja</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Hub de Materiais</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Casos de Sucesso</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Guias e Relatórios</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Vídeos (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Eventos e Webinars</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/pt-br"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">Documentação para o Usuário</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Cresça</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire Customer Community (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Champion (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certificação</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Suporte</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Visão Geral do Suporte</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Profissionais da Braze</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Planos de Sucesso da Braze</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Empresa<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Empresa" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Empresa"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Sobre Nós</span><span class="text-sm font-normal text-gray-600">Saiba como a Braze se tornou a principal plataforma de engajamento do cliente.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Relações com Investidores (EN)</span><span class="text-sm font-normal text-gray-600">Receba as últimas notícias, números e resultados financeiros.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Carreiras (EN)</span><span class="text-sm font-normal text-gray-600">Descubra vagas de emprego e por que as pessoas adoram trabalhar na Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">Explore nossos dados ambientais, sociais e de governança corporativa.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Notícias (EN)</span><span class="text-sm font-normal text-gray-600">Saiba mais sobre os últimos acontecimentos no Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Jurídicos (EN)</span><span class="text-sm font-normal text-gray-600">Obtenha informações sobre nossos termos legais, políticas, conformidade e muito mais.</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">Está procurando por outra 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h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><div class="relative w-full overflow-hidden bg-white pt-[74px] before:absolute before:left-0 before:top-0 before:z-0 before:w-full before:bg-gradient-case-hero before:h-[80%]"><div class="container relative z-10 flex flex-col gap-spacing-4xl py-6 md:gap-spacing-6xl md:pb-20"><div class="flex gap-1 text-xs"><a aria-label="Link to resources" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/pt-br/resources">Recursos</a><span class="text-white text-md">/</span><a aria-label="Link to customers" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/pt-br/customers">Estudos de caso</a><span class="text-white text-md">/</span><a aria-label="Link to stori case study" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/pt-br/customers/stori-case-study">A Stori melhora a ex...</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Recursos","item":"https://www.braze.com/pt-br/resources"},{"@type":"ListItem","position":2,"name":"Estudos de caso","item":"https://www.braze.com/pt-br/customers"},{"@type":"ListItem","position":3,"name":"A Stori melhora a ex...","item":"https://www.braze.com/pt-br/customers/stori-case-study"}]}</script><div class="flex flex-col gap-6 pb-6 md:flex-row"><div class="flex shrink-0 grow basis-1/2 flex-col gap-8"><p class="flex gap-3 text-xs font-bold text-white"><span>5 leitura mínima</span></p><h1 class="text-display-md font-bold text-white">A Stori melhora a experiência dos clientes com mensagens interativas do WhatsApp</h1><div class="grid grid-cols-1 flex-col gap-[18px] rounded-xl border border-white/[0.08] px-5 py-4 sm:grid-cols-3 sm:flex-row"><div class="flex flex-col gap-1"><span class="text-sm font-bold text-white">Topics</span><span class="text-sm text-white">Braze Alloys</span><span class="text-sm text-white">Conversões</span></div><div class="flex flex-col gap-1"><span class="text-sm font-bold text-white">Industry</span><span class="text-sm text-white">Serviços financeiros</span></div><div class="flex flex-col gap-1"><span class="text-sm font-bold text-white">Product</span><span class="text-sm text-white">WhatsApp</span><span class="text-sm text-white">Orquestração de Jornada</span></div></div></div><div class="flex max-h-[310px] shrink-0 grow basis-1/2 rounded-xl bg-gradient-case-hero"><img alt="A Stori melhora a experiência dos clientes com mensagens interativas do WhatsApp" loading="lazy" width="640" height="400" decoding="async" data-nimg="1" class="aspect-ratio rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc25d45e6d0fb7161f052eb910412bc4e222f6878-900x1220.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc25d45e6d0fb7161f052eb910412bc4e222f6878-900x1220.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc25d45e6d0fb7161f052eb910412bc4e222f6878-900x1220.png&w=1920&q=75"/></div></div><div class="mt-2 flex flex-col gap-8 rounded-xl border border-white bg-white/[.85] p-10 backdrop-blur-[24px] md:flex-row shadow-card"><div class="flex flex-col gap-3 shrink-0 grow basis-0"><div class="mb-2 flex size-10 items-center justify-center overflow-hidden rounded-full bg-warning-500 text-white"><svg width="24" height="24" role="img" aria-label="alert-triangle"><use href="/icons/sprites.svg#alert-triangle"></use></svg></div><span class="text-xl font-bold text-gray-900">Problema</span><p class="text-sm text-gray-600">A fintech identificou que alguns de seus processos eram complexos para os clientes, como fazer alterações no perfil de usuário ou acessar informações da conta.</p></div><div class="flex flex-col gap-3 shrink-0 grow basis-0"><div class="mb-2 flex size-10 items-center justify-center overflow-hidden rounded-full bg-warning-500 text-white"><svg width="24" height="24" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><span class="text-xl font-bold text-gray-900">Estratégia</span><p class="text-sm text-gray-600">Com a Braze, a Stori conseguiu aprimorar as experiências dos clientes, possibilitando a atualização de endereços com um clique em uma mensagem do WhatsApp. A fintech também lançou uma campanha no WhatsApp que deu aos clientes acesso fácil a informações importantes da conta, como saldo e datas de vencimento de pagamentos.</p></div><div class="flex flex-col gap-3 shrink-0 grow basis-0"><div class="mb-2 flex size-10 items-center justify-center overflow-hidden rounded-full bg-warning-500 text-white"><svg width="24" height="24" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><span class="text-xl font-bold text-gray-900">Resultados</span><p class="text-sm text-gray-600">Ao adotar uma estratégia de comunicação direcionada e personalizada em vários canais, a Stori não apenas melhorou o relacionamento com os clientes, como também reforçou sua posição como líder em inclusão financeira na América Latina. A fintech conquistou um aumento significativo nas taxas de conversão e, ao mesmo tempo, simplificou as operações.</p></div></div></div></div><div class="container pb-10 md:pb-24"><div class="flex flex-col gap-8 md:flex-row"><div class="w-full shrink-0 grow-0 basis-full md:w-[72px] md:basis-[72px]"><div class="flex gap-4 text-gray-500 md:sticky md:top-24 md:flex-col"><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="twitter-new"><use href="/icons/sprites.svg#twitter-new"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="linkedin"><use href="/icons/sprites.svg#linkedin"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="mailbox"><use href="/icons/sprites.svg#mailbox"></use></svg></div></div></div><div class="flex flex-col gap-6 rounded-xl bg-transparent md:hidden"><img alt="Stori" loading="lazy" width="130" height="40" decoding="async" data-nimg="1" class="h-[50px] w-fit" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3466df65b4df4c6560304d4f7f7de76553005bdd-1600x900.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3466df65b4df4c6560304d4f7f7de76553005bdd-1600x900.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3466df65b4df4c6560304d4f7f7de76553005bdd-1600x900.png&w=384&q=75"/><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-semibold uppercase">INDUSTRY</h6><button type="button" class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700">Serviços financeiros</button></div><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-semibold uppercase">PRODUCTS USED</h6><div class="flex flex-col items-start gap-2 text-sm font-bold"><button type="button" class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700">WhatsApp</button><button type="button" class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700">Orquestração de Jornada</button></div></div></div><div class="flex shrink-0 grow basis-0 flex-col gap-12"><div class="p-8 rounded-xl border-gradient"><div class="flex flex-col gap-6"><h6 class="text-sm font-semibold uppercase text-gray-600">CONFIRA AS MÉTRICAS</h6><div class="flex flex-col gap-4 lg:flex-row"><div class="flex shrink-0 grow basis-0 flex-col gap-1"><h3 class="text-gradient-purple text-display-lg font-bold">3x</h3><p class="break-words text-md text-gray-600">mais engajamento com o WhatsApp do que com notificações por push (taxa de resposta)</p></div><div class="flex shrink-0 grow basis-0 flex-col gap-1"><h3 class="text-gradient-purple text-display-lg font-bold">26%</h3><p class="break-words text-md text-gray-600">mais conversão em relação ao processo no app (usuários que atualizam o endereço)</p></div></div></div></div><div class="flex flex-col gap-6"><p><a href="https://www.storicard.com/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Stori</a>, pioneira no espaço das fintechs latino-americanas, oferece soluções financeiras digitais para quem não tem acesso aos bancos tradicionais. Com a missão de empoderar consumidores da América Latina, a Stori se dedica a romper os limites do setor bancário convencional, com uma taxa de aceitação de crédito de 99% e um rendimento de 15% em contas de depósito.</p><p>O sucesso da Stori está em seu foco no cliente, com o desenvolvimento de produtos em conjunto com os usuários. Isso foi fundamental para moldar a estratégia de <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to resources articles: /customer-engagement-guide" href="/resources/articles/customer-engagement-guide">engajamento do cliente</a>, que se concentra em ouvir o feedback dos usuários, entender as necessidades deles e solucionar os problemas. Para a Stori, é esse compromisso com os clientes que consolidará sua posição como a principal fintech da América Latina.</p><p><strong>Estímulo à inclusão financeira com engajamento inovador</strong></p><p>Ao buscar formas de melhorar seu programa de engajamento do cliente, a Stori avaliou várias soluções antes de escolher a Braze, que atende a diversos canais e oferece ferramentas no code, facilitando a configuração de fluxos complexos sem a dependência de equipes técnicas. O trabalho começou com <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /product/email" href="/product/email">e-mail</a>, <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /product/sms" href="/product/sms">SMS</a>, <a href="https://www.braze.com/docs/user_guide/message_building_by_channel/in-app_messages" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">mensagens no app</a> e <a href="https://www.braze.com/docs/user_guide/message_building_by_channel/push" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">notificações por push</a>, até que eles expandiram para o <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to : /product/whatsapp" href="/product/whatsapp">WhatsApp</a>, um canal <a href="https://www.pewresearch.org/short-reads/2024/03/22/whatsapp-and-facebook-dominate-the-social-media-landscape-in-middle-income-nations/#:~:text=Across%20these%20eight%20countries%20in,%25)%20or%20Telegram%20(15%25)." rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">muito popular entre os clientes</a> na América Latina. Antes da Braze, a Stori estava usando outras soluções para WhatsApp que não eram tão confiáveis para enviar campanhas para grandes públicos, nem tinham ferramentas de orquestração de jornada. A Stori migrou para a Braze atraída pelos recursos de integração entre canais, confiabilidade e orquestração.</p><p>Além disso, a Stori usa o <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to partners technology-partners: /amplitude" href="/partners/technology-partners/amplitude">Amplitude</a>, parceiro de tecnologia Braze Alloy, para monitorar análises de dados, a fim de otimizar continuamente o desempenho das campanhas.</p><p><strong>Melhoria da experiência dos clientes com o WhatsApp</strong></p><p>Embora a Stori se comunique com os clientes em todos os estágios do ciclo de vida, o objetivo atual da fintech é focar em aquisição e retenção. Em suas campanhas iniciais do WhatsApp com a Braze, a Stori identificou dois pontos cruciais na jornada do cliente: uma campanha de atualização de endereços para o envio de novos cartões de crédito e um chatbot projetado para transformar um lembrete de pagamento potencialmente frustrante em uma experiência de mensagens divertida e interessante.</p><p>Para a primeira campanha, a Stori <a href="https://www.braze.com/docs/user_guide/engagement_tools/segments" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">segmentou o público</a> identificando os usuários que precisavam atualizar suas informações de endereço para o envio de novos cartões de crédito. A partir daí, foi possível enviar uma simples mensagem de WhatsApp para solicitar as informações e atualizar os perfis dos usuários. Ao utilizar um canal menos impessoal e de alta interação como o WhatsApp, a Stori alcançou altas taxas de conversão e melhorou o atendimento aos clientes.</p><div class="overflow-hidden rounded-xl"><div class="relative size-full"><div class="size-full"><div class="wistia_embed wistia_async_akeup9agm2 videoFoam=true size-full relative"></div></div></div></div><p>Para a segunda campanha, a Stori se concentrou em como poderia transformar uma comunicação capciosa em uma oportunidade de conexão com os clientes. O sucesso da campanha dependia de uma estratégia de execução bem pensada, que foi orquestrada usando os <a href="https://www.braze.com/docs/user_guide/engagement_tools/canvas" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">canvas da Braze</a>, nosso criador de jornadas no code. Usando webhooks e lógica Liquid, a Stori passou os dados de clientes e as respostas rápidas da Braze para sua ferramenta de chatbot para facilitar um bate-papo interativo no WhatsApp. Assim, foi possível criar um lembrete de pagamento que também cumprimentava os clientes de forma personalizada e com curiosidades divertidas. A fintech conduziu <a href="https://www.braze.com/docs/user_guide/engagement_tools/testing/multivariant_testing/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">testes A/B</a> nos conteúdos e nos horários de envio das mensagens para maximizar as taxas de engajamento e de resposta, além de garantir que as mensagens tivessem o tom certo.</p><p>Com a Braze, a Stori conseguiu configurar as duas campanhas de forma rápida e fácil, desde a concepção até a iteração, envolvendo a equipe técnica apenas para lidar com o chatbot. A fintech está disposta a expandir ambas as iniciativas para continuar fortalecendo seu compromisso com o sucesso dos clientes em sua estratégia de engajamento.</p><div class="relative flex flex-col justify-center gap-6 overflow-hidden rounded-xl border border-[#C9C4FF] bg-[#FBFAFE] p-4"><blockquote class="font-aribauGrotesk text-lg text-gray-900"><p>Braze has been key to offering our customers creative communication experiences with the right strategy to the right audience. The Braze team has helped us to devise these experiences and take our engagement to the next level.</p></blockquote><div class="flex items-center gap-3"><h3 class="text-md font-bold text-gray-900">David Soto</h3><div class="h-4 w-[1px] border-r border-[#EAECF0]"></div><p class="text-sm font-normal text-gray-600">Lifecycle Manager at Stori</p></div></div><p><strong>Grandes avanços na conversão e na satisfação dos clientes</strong></p><p>A campanha direcionada da Stori gerou resultados impressionantes, que ressaltaram a eficácia de sua abordagem centrada no cliente. A campanha de atualização de endereços enviada pelo WhatsApp melhorou significativamente as taxas de conversão, enquanto o inovador chatbot de lembrete de pagamento transformou uma mensagem capciosa em uma conversa envolvente e interativa. Por fim, a fintech conseguiu proporcionar uma experiência mais agradável para os clientes, aumentando as taxas de retenção e, ao mesmo tempo, simplificando as operações e aumentando a eficiência geral das operações.</p><p><strong>Principais conclusões</strong></p><p><strong>Adote uma postura de foco no cliente: </strong>a Stori conquistou o sucesso porque colocou os clientes em primeiro lugar. Ao entender as necessidades dos clientes e se concentrar em resolver os problemas deles, a Stori consegue melhorar o engajamento e criar relacionamentos de longo prazo.</p><p><strong>Não é preciso fazer mais esforço para melhorar: </strong>com a Braze, a Stori conseguiu conceber, lançar e testar campanhas com facilidade para ter certeza de que estava superando seus desafios, sem depender de equipes técnicas.<strong>Procure oportunidades para conversar: </strong>com o WhatsApp, a Stori conseguiu transformar uma interação potencialmente negativa com os clientes em uma interação envolvente usando mensagens bidirecionais.</p></div><hr class="border-gray-100 bg-gray-100"/><div class="flex flex-col gap-5"><h6 class="text-sm font-semibold uppercase text-gray-600">TÓPICOS EM DESTAQUE</h6><div class="flex flex-wrap gap-3 text-sm font-bold"><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" aria-label="Serviços financeiros search" 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/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3466df65b4df4c6560304d4f7f7de76553005bdd-1600x900.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3466df65b4df4c6560304d4f7f7de76553005bdd-1600x900.png&w=384&q=75"/><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-bold uppercase">INDUSTRY</h6><span class="block text-left text-sm font-normal text-gray-700">Serviços financeiros</span></div><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-semibold uppercase">PRODUTOS USADOS</h6><div class="flex flex-col items-start gap-2 text-sm font-bold"><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/product/whatsapp">WhatsApp</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/product/journey-orchestration">Orquestração de Jornada</a></div></div></div></div></div></div></div><div class="dark bg-gray-50"><div class="container py-10 lg:py-28"><div class="mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11"><div><h3 id="confira-mais-estudos-de-caso" class="mb-0 text-display-md md:text-display-lg font-extrabold">Confira mais estudos de caso</h3></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-gray-300 text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 bg-gray-300 !text-black mt-4 lg:mt-0" href="/pt-br/customers">Ver estudos de caso</a></div><ul class="lg:grid lg:grid-cols-3 lg:gap-8 lg:auto-rows-stagger"><li class="row-start-3 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/pt-br/customers/kfc-trinidad-and-tobago-case-study"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a sign up page for colonel 's club for kfc" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F39566fc414d1eeb9e0e340a294b48fde1e90a890-900x1220.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F39566fc414d1eeb9e0e340a294b48fde1e90a890-900x1220.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F39566fc414d1eeb9e0e340a294b48fde1e90a890-900x1220.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Estudo de caso</span><span class="text-sm text-gray-500 font-extrabold">6<!-- --> leitura mínima</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Como a KFC Trinidad e Tobago utiliza o Braze Canvas para gerar mais receita</h3></div></a></li><li class="row-start-2 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/pt-br/customers/american-dairy-queen-case-study"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" 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A Stori migrou para a Braze atraída pelos recursos de integração entre canais, confiabilidade e orquestração.\"]}],[\"$\",\"p\",null,{\"children\":[\"Além disso, a Stori usa o \",[\"$\",\"$L29\",null,{\"href\":\"/partners/technology-partners/amplitude\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"Link to partners technology-partners: /amplitude\",\"children\":[\"Amplitude\"]}],\", parceiro de tecnologia Braze Alloy, para monitorar análises de dados, a fim de otimizar continuamente o desempenho das campanhas.\"]}],[\"$\",\"p\",null,{\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Melhoria da experiência dos clientes com o WhatsApp\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Embora a Stori se comunique com os clientes em todos os estágios do ciclo de vida, o objetivo atual da fintech é focar em aquisição e retenção. 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O sucesso da campanha dependia de uma estratégia de execução bem pensada, que foi orquestrada usando os \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"canvas da Braze\"]}],\", nosso criador de jornadas no code. Usando webhooks e lógica Liquid, a Stori passou os dados de clientes e as respostas rápidas da Braze para sua ferramenta de chatbot para facilitar um bate-papo interativo no WhatsApp. Assim, foi possível criar um lembrete de pagamento que também cumprimentava os clientes de forma personalizada e com curiosidades divertidas. 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