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text-gray-600">모든 데이터, 채널, 오케스트레이션 요구 사항을 한 곳에서 확인</span><span class="inline-flex items-center gap-1 font-bold text-sm text-purple-700 mt-3">플랫폼 보기<!-- --> <div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-right" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/brazeai"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-brandingPurpleOrange rounded-full"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAl™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">업데이트</span></span><span class="text-sm font-normal text-gray-600">Braze 플랫폼 전반의 기능에 BrazeAI™가 어떻게 내장되는지 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/braze-data-platform"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze 데이터 플랫폼</span><span class="text-sm font-normal text-gray-600">데이터 통합, 활성화 및 배포</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="grid-01"><use href="/icons/sprites.svg#grid-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">크로스채널</span><span class="text-sm font-normal text-gray-600">한 곳에서 모든 메시지 발송</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">주요 기능</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/ko/product/brazeai-decisioning-studio"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="route"><use href="/icons/sprites.svg#route"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI Decisioning Studio™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">새로운</span></span><span class="text-sm font-normal text-gray-600">대규모로 1:1 개인화 제공</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/product/journey-orchestration"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="skew"><use href="/icons/sprites.svg#skew"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">여정 오케스트레이션</span><span class="text-sm font-normal text-gray-600">다단계 크로스채널 경험 구축</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/product/ai-agents"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cube-02"><use href="/icons/sprites.svg#cube-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI™ Agents<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">새로운</span></span><span class="text-sm font-normal text-gray-600">상시 대기 중인 AI 에이전트로 더욱 스마트한 참여 확장</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">보고 및 분석</span><span class="text-sm font-normal text-gray-600">성능/성과 분석 및 인사이트 발굴</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">추천 채널</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ko/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">이메일</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">모바일 앱 메시징</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">웹 메시징</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">모든 채널 보기</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">작동 방식</span><p class="font-normal text-gray-600 text-sm">수직 통합된 기술 스택을 분석합니다.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/ko/product">자세히 알아보기</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">솔루션<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">업종</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">소매 및 이커머스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">금융 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">여행 및 숙박</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">미디어 및 엔터테인먼트</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">게임</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">온디맨드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">QSR</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">다음을 위한 Braze</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ko/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">엔지니어링</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use href="/icons/sprites.svg#users-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">스타트업 (EN)</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/ko/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee in front of a laptop with the words customer engagement review behind her" loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2025 글로벌 고객 참여 리뷰</span><span class="text-md font-normal text-gray-600">제5차 글로벌 고객 참여 리뷰에서는 2025년 마케터들이 주목해야 할 주요 트렌드를 살펴봅니다.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">파트너<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ko/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">신뢰할 수 있는 기술 또는 솔루션 파트너를 찾아 연락하세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">솔루션 파트너</span><span class="text-sm font-normal text-gray-600">세계 유수의 에이전시, 컨설팅 및 시스템 통합업체와의 파트너십에 대해 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">기술 파트너</span><span class="text-sm font-normal text-gray-600">140개 이상의 기술 파트너십 통합을 살펴보세요.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">리소스<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">학습</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">리소스 허브</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">사례 연구</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">블로그</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">보고서 및 가이드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">비디오 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">웨비나 및 이벤트</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/ko"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">사용자 설명서</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">성장</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire 고객 커뮤니티 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze 학습센터</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 챔피언 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">인증</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">지원</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">지원 개요 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">전문 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 성공</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">회사<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown---" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown---"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ko/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">회사 소개</span><span class="text-sm font-normal text-gray-600">Braze가 어떻게 선도적인 고객 인게이지먼트 플랫폼이 되었는지 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">투자자 관계 (EN)</span><span class="text-sm font-normal text-gray-600">최신 뉴스, 수치 및 재무 실적을 확인하세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">채용 정보 (EN)</span><span class="text-sm font-normal text-gray-600">채용 공고를 살펴보고 사람들이 직장으로서 Braze를 좋아하는 이유를 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">환경, 사회 및 기업 거버넌스 데이터를 살펴보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">뉴스 (EN)</span><span class="text-sm font-normal text-gray-600">Braze에 관한 최신 소식을 살펴보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">법적 고지 사항</span><span class="text-sm font-normal text-gray-600">법률 약관, 정책, 규정 준수 등에 대한 정보를 확인하세요.</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">다른 도움이 필요하신가요?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/ko/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>문의처</a></div></div></li><li class="w-full xl:w-auto"></li></ul><a aria-label="검색" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/ko/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&>svg:last-child]:ml-1 [&>svg:last-child]:rotate-0 [&>svg:last-child]:transition-all" aria-expanded="false" aria-haspopup="true" aria-label="Language Switcher"><svg width="18" height="18" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><svg width="12" height="12" role="img" aria-label="chevron-down"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><nav class="absolute bottom-full sm:bottom-auto sm:top-full w-[320px] left-1/2 -translate-x-1/2 z-50 bg-white rounded-[6px] shadow-lg overflow-hidden max-h-0" aria-hidden="true" aria-labelledby="language-switcher-button"><ul class="z-50 flex flex-col max-h-0"><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="English"><span>English</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Français"><span>Français</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="日本語"><span>日本語</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] bg-[#9359ff] bg-opacity-[0.04] font-medium hover:bg-opacity-[0.08]"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="한국어"><span>한국어</span><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" color="#6826E1" style="color:#6826E1" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z"></path></svg></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Português BR"><span>Português BR</span></button></li></ul></nav></div><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0"><li class="w-full xl:w-auto"><a aria-label="로그인" class="flex items-center w-full h-full xl:w-auto font-semibold ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] justify-center text-gray-600 text-lg" href="https://dashboard.braze.com/developers/sign_in">로그인</a></li><li class="w-full xl:w-auto"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/ko/get-started">시작하기</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/ko/get-started">시작하기</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to technology partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/ko/partners/technology-partners">파트너</a><span class="text-white text-md">/</span><a aria-label="Link to looker" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/ko/partners/technology-partners/looker">Looker</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"파트너","item":"https://www.braze.com/ko/partners/technology-partners"},{"@type":"ListItem","position":2,"name":"Looker","item":"https://www.braze.com/ko/partners/technology-partners/looker"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Looker" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F03dd6296f11eab7ff955e99242cc60156c40c5a3-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F03dd6296f11eab7ff955e99242cc60156c40c5a3-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F03dd6296f11eab7ff955e99242cc60156c40c5a3-580x200.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Looker</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/ko/partners/search?partner=technology&type=%EB%8D%B0%EC%9D%B4%ED%84%B0+%EB%B0%8F+%EB%B6%84%EC%84%9D">데이터 및 분석</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/ko/partners/search?partner=technology&type=%EB%B6%84%EC%84%9D+%EB%B0%8F+%EB%B9%84%EC%A6%88%EB%8B%88%EC%8A%A4+%EC%9D%B8%ED%85%94%EB%A6%AC%EC%A0%84%EC%8A%A4">분석 및 비즈니스 인텔리전스</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/ko/partners/search?partner=technology&type=B2B">B2B</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/data_and_infrastructure_agility/analytics/looker">설명서 보기</a><a href="https://looker.com/?latest&utm_campaign=7012R000000fxfC&utm_source=other&utm_medium=email&utm_content=brazedirectreferral&utm_term=braze_direct" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">파트너 웹사이트 보기</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">검증된 파트너</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">기술</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">Looker란 무엇인가요?</h3><div class="flex flex-col gap-6"><p>비즈니스 인텔리전스 및 빅 데이터 분석 플랫폼인 Looker를 통해서는 실시간 비즈니스 분석을 원활하게 탐색하고 분석 및 공유할 수 있습니다.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">협업 방법</h3><div class="flex flex-col gap-6"><p>Looker와 Braze의 통합을 통해 고객 생애주기 데이터에 대한 실시간 시각화로 고객 경험을 혁신시킬 수 있습니다.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">관련 콘텐츠</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/partners/search?partner=Technology&type=Data%20%26%20Analytics">자세히 보기</a></div><div class="mb-10 flex flex-col sm:flex-row -mx-4"><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full sm:w-1/2 lg:w-1/3" aria-label="The Ultimate Guide to Data Streaming Technologies" href="/ko/resources/articles/ultimate-guide-to-data-streaming-technologies"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="The Ultimate Guide to Data Streaming Technologies" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7b2201716f4e59d34bc7db099c17e4597190ffba-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7b2201716f4e59d34bc7db099c17e4597190ffba-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7b2201716f4e59d34bc7db099c17e4597190ffba-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">블로그</span><span class="text-sm font-bold text-gray-500">19<!-- --> 최소 읽기</span></div><h4 class="text-display-xs font-bold">The Ultimate Guide to Data Streaming Technologies</h4><span class="text-sm font-bold text-gray-500">2025년 3월 25일</span></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full sm:w-1/2 lg:w-1/3" aria-label="Braze로 데이터를 수집하는 기술적 측면 살펴보기" href="/ko/resources/articles/exploring-the-technical-side-of-ingesting-data-into-braze"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Braze로 데이터를 수집하는 기술적 측면 살펴보기" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F71237b8047060a518569be0871ae8a9e511dbe3b-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F71237b8047060a518569be0871ae8a9e511dbe3b-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F71237b8047060a518569be0871ae8a9e511dbe3b-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">블로그</span><span class="text-sm font-bold text-gray-500">10<!-- --> 최소 읽기</span></div><h4 class="text-display-xs font-bold">Braze로 데이터를 수집하는 기술적 측면 살펴보기</h4><span class="text-sm font-bold text-gray-500">2024년 5월 09일</span></div></div></a></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">함께 고객 참여의 미래 구현</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">제품 및 서비스 오퍼링 차별화</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">혁신적인 업체로 구성된 글로벌 커뮤니티에 참여</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">교육, 인증, 마케팅, 영업 프로그램 지원 활용</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>개방적인 기술 생태계에 참여</h4><p>저희 플랫폼은 유연하고 쉽게 통합할 수 있도록 설계되어 고객의 과제를 해결하고 비즈니스 성장을 가속화하는 솔루션을 구축할 수 있습니다.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/ko/partners/become-a-braze-technology-partner">기술 파트너 되기</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>글로벌 서비스 네트워크에 참여</h4><p>에이전시, 컨설턴트, 시스템 통합업체는 Braze를 통해 강력한 서비스 오퍼링을 구축합니다.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/ko/partners/become-a-braze-solutions-partner">솔루션 파트너 되기</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">더 나은 마케터가 될 때입니다.</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/ko/get-started">시작하기</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/ko/product">Braze 작동 방식 보기</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze. Be Absolutely Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">개요</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze를 선택해야 하는 이유" href="/ko/value-of-braze">Braze를 선택해야 하는 이유</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze 플랫폼 개요" href="/ko/product/overview">Braze 플랫폼 개요</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze의 비즈니스 운영 방식" href="/ko/product">Braze의 비즈니스 운영 방식</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">제품</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze 데이터 플랫폼" href="/ko/product/data-activation">Braze 데이터 플랫폼</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/ko/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 보고" href="/ko/product/reporting-analytics">보고</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="여정 오케스트레이션" href="/ko/product/journey-orchestration">여정 오케스트레이션</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 실험" href="/ko/product/testing-experimentation">실험</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="크로스채널 메시징" href="/ko/product/cross-channel-messaging">크로스채널 메시징</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 이메일" href="/ko/product/email">이메일</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about SMS" href="/ko/product/sms">SMS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/ko/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="모바일 앱 메시징" href="/ko/product/mobile-app-messaging">모바일 앱 메시징</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="웹 메시징" href="/ko/product/web-messaging">웹 메시징</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="미디어 오디언스 동기화" href="/ko/product/audience-sync">미디어 오디언스 동기화</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/ko/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">솔루션</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="소매 및 이커머스" href="/ko/solutions/retail-and-ecommerce">소매 및 이커머스</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="금융 서비스" href="/ko/solutions/financial-services">금융 서비스</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="여행 및 숙박" href="/ko/solutions/travel-hospitality">여행 및 숙박</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="미디어 및 엔터테인먼트" href="/ko/solutions/media-entertainment">미디어 및 엔터테인먼트</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 게임" href="/ko/solutions/gaming">게임</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="온디맨드" href="/ko/solutions/on-demand">온디맨드</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/ko/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="엔지니어링" href="/ko/braze-for-engineering">엔지니어링</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">회사</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="회사 소개" href="/ko/company">회사 소개</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="채용 정보 (EN)" href="/company/careers">채용 정보 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="뉴스 (EN)" href="/company/news">뉴스 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="투자자 관계 (EN)" href="https://investors.braze.com/overview/default.aspx">투자자 관계 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="ESG (EN)" href="https://esg.braze.com/overview/default.aspx">ESG (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="법적 고지 사항" href="/ko/company/legal">법적 고지 사항</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="문의 및 위치" href="/ko/company/contact">문의 및 위치</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 " aria-label="Learn more about 리소스" href="/resources">리소스</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="사례 연구" href="/ko/customers">사례 연구</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 블로그" href="/ko/resources/articles">블로그</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="보고서 및 가이드" href="/ko/resources/reports-and-guides">보고서 및 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Cases\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"f9e19354aca4\",\"_type\":\"link\",\"blank\":false,\"href\":\"ultimate-guide-to-data-streaming-technologies#use-cases\"}],\"style\":\"normal\"},{\"_key\":\"d4e94e464f62\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e4fd34842660\",\"_type\":\"span\",\"marks\":[\"ead3d72b88ca\"],\"text\":\"3 Examples of Real Brands Leveraging Data Streaming Technologies\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ead3d72b88ca\",\"_type\":\"link\",\"blank\":false,\"href\":\"ultimate-guide-to-data-streaming-technologies#examples\"}],\"style\":\"normal\"},{\"_key\":\"6de263a795e4\",\"_type\":\"block\",\"children\":[{\"_key\":\"f433e9f118970\",\"_type\":\"span\",\"marks\":[\"5fd584064d5d\"],\"text\":\"What to Look for When Considering Data Streaming Technologies\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"5fd584064d5d\",\"_type\":\"link\",\"blank\":false,\"href\":\"ultimate-guide-to-data-streaming-technologies#consideration\"}],\"style\":\"normal\"},{\"_key\":\"b86814ae015d\",\"_type\":\"block\",\"children\":[{\"_key\":\"81ae0844954c0\",\"_type\":\"span\",\"marks\":[\"eb84360654a2\"],\"text\":\"Final Thoughts\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"eb84360654a2\",\"_type\":\"link\",\"blank\":false,\"href\":\"ultimate-guide-to-data-streaming-technologies#conclusion\"}],\"style\":\"normal\"},{\"_key\":\"c060181603d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab580be4db3d0\",\"_type\":\"span\",\"marks\":[\"0417c956be44\"],\"text\":\"Data Streaming FAQs\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"0417c956be44\",\"_type\":\"link\",\"blank\":false,\"href\":\"ultimate-guide-to-data-streaming-technologies#faqs\"}],\"style\":\"normal\"},{\"_key\":\"18388bc73b6e\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d18937e4ece0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let’s get started.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ef9902fccd80\",\"_type\":\"anchor\",\"anchorId\":\"what\"},{\"_key\":\"2f50c2660161\",\"_type\":\"block\",\"children\":[{\"_key\":\"e059fdd5261f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is data streaming?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"5e4f3b596336\",\"_type\":\"block\",\"children\":[{\"_key\":\"2161b0dbfcf70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data streaming processes data in real-time as soon as it gets generated, rather than waiting to process it in batches, such as daily or weekly.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"84134443b01b\",\"_type\":\"block\",\"children\":[{\"_key\":\"912a3b4b2c490\",\"_type\":\"span\",\"marks\":[],\"text\":\"It is a more modern approach to processing data that speeds up the time to insight and action, helping businesses make faster data-driven decisions and better fuel marketing campaigns for higher customer engagement. In the past, many brands uploaded data in batches at specific times, leading to outdated experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e0ea59ab51b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a98568f0ae20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data streaming is increasingly essential for any organization that needs to act on immediate customer insights. For example:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"48080115564f\",\"_type\":\"block\",\"children\":[{\"_key\":\"decc6d2d2c350\",\"_type\":\"span\",\"marks\":[],\"text\":\"eCommerce: Real-time inventory updates and personalized recommendations based on current customer behavior\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c93a301fa77e\",\"_type\":\"block\",\"children\":[{\"_key\":\"adcbacd16f0c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Finance: Notifications with accurate info on account information\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"92787df39ed6\",\"_type\":\"anchor\",\"anchorId\":\"difference\"},{\"_key\":\"3560c7819403\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ad22eeff2ae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Batch Processing vs. Stream Processing: What’s The Difference?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"be7fb0469aba\",\"_type\":\"block\",\"children\":[{\"_key\":\"3db530d124a90\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is batch processing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f0a0d7833b46\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a0f4f781f560\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the name suggests, batch processing is a type of data processing that handles the information in batches. This is done by bundling data together at set windows of time, such as every 24 hours, or when a certain threshold of data has been accumulated. As a result, this type of data processing introduces delays and has latency built in.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c2ae2f70ecd8\",\"_type\":\"block\",\"children\":[{\"_key\":\"b82bd0d176550\",\"_type\":\"span\",\"marks\":[],\"text\":\"This means any insights you gain from batch-processed data are already out of date. That’s not an issue if you are using the data to spot historical trends or for reporting purposes, for example, but if you need to act fast on your data for competitive and commercial advantage, batch data is more of a hindrance than a help.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d800ca9a2b4a\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfb1d2e817be0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is stream processing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c26bb3a8c98d\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf0625f1f86a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stream processing—aka data streaming or \"},{\"_key\":\"bf0625f1f86a1\",\"_type\":\"span\",\"marks\":[\"ee8f91598bb2\"],\"text\":\"unbounded data\"},{\"_key\":\"bf0625f1f86a2\",\"_type\":\"span\",\"marks\":[],\"text\":\"—processes data in real-time, on an ongoing basis. Each unit of data is processed as soon as it arrives, providing a live view of the interactions a customer has with a brand.\"}],\"markDefs\":[{\"_key\":\"ee8f91598bb2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/unbounded-data-101\"}],\"style\":\"normal\"},{\"_key\":\"0d3ba7924ae9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4250a26f83160\",\"_type\":\"span\",\"marks\":[],\"text\":\"This means you have an up-to-date picture of how users are engaging with your brand—like your website, app, messages, social media, and ads. As a result, you can tailor your messages based on their current behavior, wants, likes, and interests, before they move on to something new.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fd0e8505935b\",\"_type\":\"anchor\",\"anchorId\":\"technologies\"},{\"_key\":\"8a58e6cf5765\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc2f68c91b0c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are data streaming technologies?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7487570ac4cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d89e10424fe0\",\"_type\":\"span\",\"marks\":[\"0113fafa382a\"],\"text\":\"Data streaming technologies\"},{\"_key\":\"7d89e10424fe1\",\"_type\":\"span\",\"marks\":[],\"text\":\" are software tools that are built to handle live data flows. They receive, store, and process data as it is captured—allowing businesses to act on the recent and relevant data and insights.\"}],\"markDefs\":[{\"_key\":\"0113fafa382a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/exploring-the-technical-side-of-ingesting-data-into-braze\"}],\"style\":\"normal\"},{\"_key\":\"96ab1ca43e7d\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a0223de95980\",\"_type\":\"span\",\"marks\":[],\"text\":\"This type of tech typically consolidates live data streams from multiple sources—such as your website and app analytics, CRM activity, social media data, email open rates, etc—to create a single source of truth about your customer activities. It builds into a 360-degree customer profile that is up-to-date with their latest interactions with your brand. Imagine that!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c667cd4dfd14\",\"_type\":\"block\",\"children\":[{\"_key\":\"53396cae84720\",\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, data streaming platforms often support two-way synchronization, meaning they can send data in real-time, as well as receive it. 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This makes any batch-processed data potentially obsolete before you’ve even had time to act on it. For example, if you are an eCommerce brand that is batch processing every 24 hours, the data you have at hand might suggest that your customer has abandoned cart after adding three items in it. While you send that customer through a campaign flow to complete purchase, the user might actually have spent more time browsing and completed the purchase already. The message to complete a purchase after already doing so might annoy your customer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c01d6d96efa8\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c48f7054da00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Act on old data and you could end up frustrating and confusing customers—like offering a discount on something they’ve already bought or recommending content they’ve already consumed (and told you they disliked.)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aa949ec8e649\",\"_type\":\"block\",\"children\":[{\"_key\":\"f75f51f5abce0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how live data translates into better marketing and happier customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"26a0942c1d18\",\"_type\":\"block\",\"children\":[{\"_key\":\"15cbfe9668620\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Real-time insights\"},{\"_key\":\"15cbfe9668621\",\"_type\":\"span\",\"marks\":[],\"text\":\": Streaming data lets you act on live customer behaviors, like automatically triggering offers when a user demonstrates signs of buying propensity or risk of churn (check out \"},{\"_key\":\"15cbfe9668622\",\"_type\":\"span\",\"marks\":[\"a5083a29061c\"],\"text\":\"Data Automation for Marketers\"},{\"_key\":\"15cbfe9668623\",\"_type\":\"span\",\"marks\":[],\"text\":\" for more.)\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"a5083a29061c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/a-complete-guide-to-data-automation-for-marketers\"}],\"style\":\"normal\"},{\"_key\":\"6d84fdf791b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5ab38f8d3db0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Advanced personalization:\"},{\"_key\":\"d5ab38f8d3db1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Live data means your personalization efforts are up-to-date, reflecting customers’ latest preferences, purchases, and interests\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"089517f0d12d\",\"_type\":\"block\",\"children\":[{\"_key\":\"04a35afe0c840\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Faster decision-making\"},{\"_key\":\"04a35afe0c841\",\"_type\":\"span\",\"marks\":[],\"text\":\": Marketers can adjust campaigns or experiments in response to live feedback, rather than waiting for batched updates, improving performance and outcomes.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"757dcdd2bbb3\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ac3b45d74f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"All of this can drive deeper customer engagement, improve outcomes across conversions and retention, and deliver commercial value for your business.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"52fed3cd7f68\",\"_type\":\"anchor\",\"anchorId\":\"use-cases\"},{\"_key\":\"6564b24ff3c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a7c7acf1db60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data Streaming Technologies Use Cases\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e66e5715a167\",\"_type\":\"block\",\"children\":[{\"_key\":\"004e9e269c8b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Acting on customer behavior and preferences with real-time marketing personalization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4441197e7ace\",\"_type\":\"block\",\"children\":[{\"_key\":\"afb8eec3b3ee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sending a post-purchase message asking customers to rate items is a great way for providers to strengthen customer engagement, but only if the customer actually makes the purchase and doesn’t return the item.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5202a1275388\",\"_type\":\"block\",\"children\":[{\"_key\":\"06f28852d0170\",\"_type\":\"span\",\"marks\":[],\"text\":\"The greater the time delay between when data is generated and when it’s available to be used for marketing purposes, the greater the chances of negative consequences for customer engagement efforts. That’s particularly true when customers take actions, such as completing a conversion or moving from one segment to another, between when the data is generated and when it is processed and put into action. Platforms like Braze can help brands avoid data latency issues and avoid sending dated campaigns powered by inaccurate or incomplete data.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"70838664133b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b441d6e7d5c90\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Democratizing access to your company’s data\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"26e235512fd8\",\"_type\":\"block\",\"children\":[{\"_key\":\"971439c417990\",\"_type\":\"span\",\"marks\":[],\"text\":\"One of the benefits of live-streaming data is that it can provide intuitive tools and insights for everyone. Once the initial system configuration is completed, a platform like Braze can enable non-technical team members to access and act on holistic customer data.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd919fe07570\",\"_type\":\"block\",\"children\":[{\"_key\":\"21a57f3d5f030\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, \"},{\"_key\":\"21a57f3d5f031\",\"_type\":\"span\",\"marks\":[\"9ee2e5e2501d\"],\"text\":\"Papa John’s UK used Braze to empower franchise owners\"},{\"_key\":\"21a57f3d5f032\",\"_type\":\"span\",\"marks\":[],\"text\":\" to create their own personalized campaigns in their local communities, with a simple user interface that lets them segment and message customers based on past purchases and preferences.\"}],\"markDefs\":[{\"_key\":\"9ee2e5e2501d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/papa-johns-uk-customer-story\"}],\"style\":\"normal\"},{\"_key\":\"2a9f05d99c62\",\"_type\":\"block\",\"children\":[{\"_key\":\"3fdc29e06f550\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Unlocking better, more accurate data analysis\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f8c6002ed177\",\"_type\":\"block\",\"children\":[{\"_key\":\"706fc2a2af4d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Not only is accessing large-scale data sets in real-time easier than ever, so is making sense of it all. The right \"},{\"_key\":\"706fc2a2af4d1\",\"_type\":\"span\",\"marks\":[\"421a2b5d4983\"],\"text\":\"data streaming technologies\"},{\"_key\":\"706fc2a2af4d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" offer up-to-the-minute analytics and reporting to understand the impact of marketing strategies across platforms and channels.\"}],\"markDefs\":[{\"_key\":\"421a2b5d4983\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/developer_guide/platform_wide/getting_started/architecture_overview/\"}],\"style\":\"normal\"},{\"_key\":\"8e1762422e3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e93b159666450\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze \"},{\"_key\":\"e93b159666451\",\"_type\":\"span\",\"marks\":[\"93e6a7c879ce\"],\"text\":\"reporting and analytics\"},{\"_key\":\"e93b159666452\",\"_type\":\"span\",\"marks\":[],\"text\":\" tools, marketers can visualize this stream of real-time data through intuitive, customizable reports and dashboards without requiring technical expertise. These tools allow brands to compare many campaigns, analyze performance across channels, and quickly identify optimization opportunities—all while maintaining a single source of truth for customer engagement metrics that can be shared across teams.\"}],\"markDefs\":[{\"_key\":\"93e6a7c879ce\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/reporting-analytics\"}],\"style\":\"normal\"},{\"_key\":\"b812a835a991\",\"_type\":\"block\",\"children\":[{\"_key\":\"683e067f13f30\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, \"},{\"_key\":\"683e067f13f31\",\"_type\":\"span\",\"marks\":[\"41a1914734c2\"],\"text\":\"Braze Currents\"},{\"_key\":\"683e067f13f32\",\"_type\":\"span\",\"marks\":[],\"text\":\" can stream insights—such as customer behavior events and messaging engagement events—to brands’ analytics platforms to support large-scale data analysis to optimize campaign performance and customer outcomes.\"}],\"markDefs\":[{\"_key\":\"41a1914734c2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-currents-data-transfers\"}],\"style\":\"normal\"},{\"_key\":\"715dcc231926\",\"_type\":\"anchor\",\"anchorId\":\"examples\"},{\"_key\":\"f4dafe2d85fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"13c40c25e7530\",\"_type\":\"span\",\"marks\":[],\"text\":\"3 Examples of Real Brands Leveraging Data Streaming Technologies\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c28fb862e17b\",\"_type\":\"block\",\"children\":[{\"_key\":\"37530696a7110\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Dyn Media improves customer retention with the Braze Data Platform\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"df54272af4ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"e866241aa6560\",\"_type\":\"span\",\"marks\":[\"416e34d18565\"],\"text\":\"Dyn Media\"},{\"_key\":\"e866241aa6561\",\"_type\":\"span\",\"marks\":[],\"text\":\", part of Axel Springer, is a premier sports content platform in Europe, created by sports fans for sports fans, with a mission to inspire and connect people through genuine, high-quality content. 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By leveraging Snowflake’s seamless data integration with the Braze Data Platform, they achieved precise audience targeting and conducted effective A/B testing. 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Streaming Data Integration Capabilities\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"92f5f0f38259\",\"_type\":\"block\",\"children\":[{\"_key\":\"5187913589ac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For marketers, data streaming platforms work best when they're integrated with other tools in your tech stack. 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That included 13.9 billion messages sent on Black Friday and 13.2 billion messages on Cyber Monday.\"}],\"markDefs\":[{\"_key\":\"9b4331220dc2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/black-friday-cyber-monday-trends-2024\"}],\"style\":\"normal\"},{\"_key\":\"4f0d99b19cb5\",\"_type\":\"anchor\",\"anchorId\":\"conclusion\"},{\"_key\":\"a29a3fb5d669\",\"_type\":\"block\",\"children\":[{\"_key\":\"a1b0fd1172c50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"556a2d808999\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f21a327ac0b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By processing data in real-time, businesses can gain immediate insights into customer behavior, enabling them to deliver personalized experiences that resonate with their audience. This shift from traditional batch processing to stream processing not only improves the accuracy and relevance of marketing efforts but also empowers brands to act swiftly on customer interactions, ultimately driving higher engagement and satisfaction.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"22e84d6d63d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"f081aae789260\",\"_type\":\"span\",\"marks\":[],\"text\":\"Embracing these technologies will not only streamline operations but can also foster deeper connections with customers, paving the way for sustained growth and loyalty.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cba845276f31\",\"_type\":\"anchor\",\"anchorId\":\"faqs\"},{\"_key\":\"57b2377723dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"fe8715f463c70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data Streaming FAQs\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f50cd9648556\",\"_type\":\"block\",\"children\":[{\"_key\":\"44469124df720\",\"_type\":\"span\",\"marks\":[\"353ba8f1daef\"],\"text\":\"What’s unbounded data\"},{\"_key\":\"44469124df721\",\"_type\":\"span\",\"marks\":[],\"text\":\"?\"}],\"markDefs\":[{\"_key\":\"353ba8f1daef\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/unbounded-data-101\"}],\"style\":\"h3\"},{\"_key\":\"3dc14d9b0b0d\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfb0a96cde760\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unbounded data is another way to refer to data streaming or the process of handling each unit of data individually as it comes in, enabling ongoing, real-time data processing across systems.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"622a4f4f72f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"65d49f7794ee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What’s microbatching?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9cf2ef46b827\",\"_type\":\"block\",\"children\":[{\"_key\":\"74edf39b88e80\",\"_type\":\"span\",\"marks\":[],\"text\":\"This is a type of data processing that lands somewhere in between traditional batch processing and data streaming, with the data being processed in a series of small batches at a more frequent interval than batch processing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bade758da39c\",\"_type\":\"block\",\"children\":[{\"_key\":\"14cd2f9af4fd0\",\"_type\":\"span\",\"marks\":[\"2d92bbe2e964\"],\"text\":\"What is data latency\"},{\"_key\":\"14cd2f9af4fd1\",\"_type\":\"span\",\"marks\":[],\"text\":\"?\"}],\"markDefs\":[{\"_key\":\"2d92bbe2e964\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/data-latency-customer-engagement\"}],\"style\":\"h3\"},{\"_key\":\"ab2361de7397\",\"_type\":\"block\",\"children\":[{\"_key\":\"347e576225990\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data latency is the time delay that happens between when data gets created and when it’s available to be used.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f62cb7ce0cef\",\"_type\":\"block\",\"children\":[{\"_key\":\"aabb92bba22a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are the key benefits of data streaming for customer engagement?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"342749c893a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ee5b13855ed0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data streaming provides marketers with live, real-time data, which lets businesses act in the moment instead of waiting until it is (possibly) too late. This can increase customer engagement and satisfaction, and increase loyalty and revenue.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"61a9c9a7e915\",\"_type\":\"block\",\"children\":[{\"_key\":\"d57e7c3ef3be0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, imagine a customer has filled their cart on your ecommerce site but hasn’t checked it out. With streaming data, that behavior can be identified immediately and trigger outreach, such as an email or SMS, to encourage the customer to complete their purchase. 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By using live data, businesses can personalize their interactions with customers in multiple ways – from content to timing and device, making their messaging more relevant and engaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c936ab04efcc\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5b4b9f3aa060\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, marketers can use live data about consumer behavior to tailor content to their most recent interactions and interests.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73af597020f4\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1ad24a4d68d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Imagine a streaming service serving up on-demand entertainment. 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Braze 플랫폼으로 정보를 전달하는 방법에 대한 이해를 돕기 위해, Braze가 데이터를 수집하는 네 가지 주요 방법과 각 접근 방식의 뉘앙스를 살펴보겠습니다.\"}],\"markDefs\":[{\"_key\":\"07b05e8b4039\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-6293\",\"_type\":\"reference\"}},{\"_key\":\"4e838b34ac7e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-19974\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"6e2fcfc3e9d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e2fcfc3e9d90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. 클라우드 데이터 수집\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b5d700fbc0d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5d700fbc0d90\",\"_type\":\"span\",\"marks\":[\"97e91f1e4ed6\"],\"text\":\"클라우드 데이터 수집\"},{\"_key\":\"b5d700fbc0d91\",\"_type\":\"span\",\"marks\":[],\"text\":\"을 통해 브랜드는 데이터 웨어하우스에서 Braze 플랫폼으로 직접 데이터를 통합하여 세분화, 메시지 타겟팅 및 개인화를 더욱 강화할 수 있습니다. CDI를 사용하면 브랜드는 원하는 일정에 따라 플랫폼 간에 데이터를 자동으로 동기화할 수 있습니다. 동기화가 실행되면 Braze는 브랜드의 데이터 웨어하우스에 연결하여 새로운 데이터를 가져오고 Braze 내에서 관련 사용자 프로필을 업데이트하여 보다 연관성 높고 효과적인 고객 경험을 지원합니다.\"}],\"markDefs\":[{\"_key\":\"97e91f1e4ed6\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-375817\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"Hy8MTuzD\",\"_type\":\"richImage\",\"alt\":\"Diagram titled \\\"Introducing Cloud Data Ingestion\\\" showing customer profile data for Sophia Schwartz flowing from a Data Warehouse into Braze via \\\"Cloud Data Ingestion,\\\" and then syncing back to the Data Warehouse via \\\"Currents.\\\"\",\"asset\":{\"_ref\":\"image-c35775369d9f1dbebfcc3773ba9d16a690363784-2400x1542-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"4e70a0703ce2\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e70a0703ce20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze 데이터 모델은 배열과 중첩된 속성을 지원하도록 구축되었기 때문에 브랜드는 Braze가 지원하는 모든 소스에서 정형 데이터와 비정형 데이터를 쉽게 동기화할 수 있으며, 번거로운 데이터 파이프라인을 구축하는 데 따르는 골칫거리를 피할 수 있습니다. 이를 통해 마케터는 더 많은 정보를 더 빠르게 확보하여 개인화 도구에서 데이터를 더 잘 활용하여 모든 기기, 플랫폼 및 채널에서 소비자에게 연관성 높은 부가가치 경험을 지원할 수 있습니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b14ee60fb7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b14ee60fb7b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"이 기능은 장기적인 데이터 솔루션으로 설계되었으며, 현재 다음에서 동기화를 지원합니다. \"},{\"_key\":\"1b14ee60fb7b1\",\"_type\":\"span\",\"marks\":[\"575b9fd0aa1e\"],\"text\":\"Amazon S3 파일 스토리지\"},{\"_key\":\"1b14ee60fb7b2\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"1b14ee60fb7b3\",\"_type\":\"span\",\"marks\":[\"ef768ea82c0b\",\"strong\"],\"text\":\"Amazon Redshift\"},{\"_key\":\"1b14ee60fb7b4\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"1b14ee60fb7b5\",\"_type\":\"span\",\"marks\":[\"31d7d46a6778\"],\"text\":\"Databricks\"},{\"_key\":\"1b14ee60fb7b6\",\"_type\":\"span\",\"marks\":[],\"text\":\", Google BigQuery, \"},{\"_key\":\"1b14ee60fb7b7\",\"_type\":\"span\",\"marks\":[\"b58e7249c477\",\"strong\"],\"text\":\"Snowflake\"},{\"_key\":\"1b14ee60fb7b8\",\"_type\":\"span\",\"marks\":[],\"text\":\" 등 다른 파트너로 클라우드 데이터 수집 통합을 확대하는 동시에 향후 데이터 유형 및 플랫폼 사용성에 대한 업데이트를 추가할 계획입니다.\"}],\"markDefs\":[{\"_key\":\"575b9fd0aa1e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"cb2a89fa-4374-4959-9c88-318f2899177c\",\"_type\":\"reference\"}},{\"_key\":\"ef768ea82c0b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-621078\",\"_type\":\"reference\"}},{\"_key\":\"31d7d46a6778\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-683326\",\"_type\":\"reference\"}},{\"_key\":\"b58e7249c477\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-453290\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e4d67c54ee91\",\"_type\":\"block\",\"children\":[{\"_key\":\"e4d67c54ee910\",\"_type\":\"span\",\"marks\":[],\"text\":\"이 새로운 통합 기능은 사전 구축된 직접 연결 방식으로, 기본적으로 턴키 방식으로 설계되었습니다. 복잡한 코딩 없이도 몇 가지 간단한 단계만으로 Braze 대시보드 내에서 바로 설정할 수 있어야 합니다. 절차는 다음과 같습니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dd5fdbb6ce17\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd5fdbb6ce170\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. 데이터 웨어하우스에서 데이터 테이블 매개변수를 설정합니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ca94015fc450\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca94015fc4500\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Braze 대시보드의 '기술 파트너' 섹션 아래에서 스노우플레이크 또는 레드쉬프트 페이지로 이동합니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66b9701deea4\",\"_type\":\"block\",\"children\":[{\"_key\":\"66b9701deea40\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. 두 시스템 간에 새 가져오기 동기화를 시작합니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8432c2abd868\",\"_type\":\"block\",\"children\":[{\"_key\":\"8432c2abd8680\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. 데이터 웨어하우스 공급자로부터 사용자 인증 데이터를 제공합니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cd789abb0f0f\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd789abb0f0f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. 통합의 이름, 데이터 유형 및 빈도를 설정합니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3d38e692afcd\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d38e692afcd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"6. 빠른 테스트를 실행하여 해당 데이터가 모두 정상인지 확인합니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f2509a0451c\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f2509a0451c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"설정이 완료되면 브랜드 데이터 웨어하우스의 데이터를 활용하여 미묘한 사용자 개인화를 지원하고 모든 디지털 메시징 채널(예: 이메일, SMS, 모바일 및 웹 채널)에서 풍부하고 반응이 빠른 캠페인을 알릴 준비가 된 것입니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ab81d0c3adb\",\"_type\":\"block\",\"children\":[{\"_key\":\"1ab81d0c3adb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Braze 데이터 혁신\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9923c6c21ebd\",\"_type\":\"block\",\"children\":[{\"_key\":\"9923c6c21ebd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze 데이터 혁신을 통해 브랜드는 웹훅을 전송할 수 있는 기술 스택의 모든 타사 플랫폼과 웹훅 통합을 구축하고 관리할 수 있습니다. 웹훅을 가져와서 데이터 변환으로 전송하고 자바스크립트 코드를 작성하여 해당 웹훅을 Braze의 사용자 프로필 또는 카탈로그 업데이트로 변환하는 등 실시간 통합을 위한 다양한 가능성을 실현할 수 있습니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8746ad0a16d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"8746ad0a16d50\",\"_type\":\"span\",\"marks\":[],\"text\":\"데이터 혁신을 통해 브랜드는 맞춤형 데이터 통합을 손쉽게 활용하여 더 나은 액션 데이터를 확보하고 효율성을 높이며 기술팀에 대한 의존도를 낮출 수 있습니다. 데이터 트랜스포메이션을 통해 고객이 수동 API 호출, 타사 데이터 통합 도구(예: \"},{\"_key\":\"8746ad0a16d51\",\"_type\":\"span\",\"marks\":[\"3d17d7138960\"],\"text\":\"Zapier\"},{\"_key\":\"8746ad0a16d52\",\"_type\":\"span\",\"marks\":[],\"text\":\"), 심지어 고객 데이터 플랫폼에 대한 의존도를 줄일 수 있다는 사실을 확인했습니다.\"}],\"markDefs\":[{\"_key\":\"3d17d7138960\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17938\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"725c326f2a4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"725c326f2a4d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"또한 데이터 트랜스포메이션에는 코딩 기술이 부족하거나 전혀 없는 사용자도 쉽게 웹훅을 설정할 수 있는 \"},{\"_key\":\"725c326f2a4d1\",\"_type\":\"span\",\"marks\":[\"c09bdd2ebe78\"],\"text\":\"AI 코파일럿\"},{\"_key\":\"725c326f2a4d2\",\"_type\":\"span\",\"marks\":[],\"text\":\"이 있습니다. 워크플로 내에서 바로 액세스할 수 있으며, 수신된 웹훅을 읽고 사용 사례에 맞는 맞춤형 JavaScript 코드를 자동으로 작성하는 방식으로 작동합니다.\"}],\"markDefs\":[{\"_key\":\"c09bdd2ebe78\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/data_transformation/creating_a_transformation/#step-4-write-transformation-code\"}],\"style\":\"normal\"},{\"_key\":\"5412679e5716\",\"_type\":\"block\",\"children\":[{\"_key\":\"5412679e57160\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"자세히 알아보고 싶으신가요? \"},{\"_key\":\"5412679e57161\",\"_type\":\"span\",\"marks\":[\"ce0e8d1410e2\",\"em\"],\"text\":\"확인해보세요.\"},{\"_key\":\"5412679e57162\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" Mon-marche.fr이 Braze 데이터 변환을 사용하여 데이터를 쉽게 활성화하여 더 많은 주문을 유도하는 방법을 확인하세요.\"}],\"markDefs\":[{\"_key\":\"ce0e8d1410e2\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-834882\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"553d6a29ed68\",\"_type\":\"block\",\"children\":[{\"_key\":\"553d6a29ed680\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. SDK\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"989ac3066b47\",\"_type\":\"block\",\"children\":[{\"_key\":\"989ac3066b470\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze에서 \"},{\"_key\":\"989ac3066b471\",\"_type\":\"span\",\"marks\":[\"1ca8934b5319\"],\"text\":\"소프트웨어 개발 키트\"},{\"_key\":\"989ac3066b472\",\"_type\":\"span\",\"marks\":[],\"text\":\"(SDK)는 고객 데이터 수집 노력의 기본 요소로서, 특정 브랜드의 모바일 앱, 웹사이트, 커넥티드 TV 앱 등에서 사용자 \"},{\"_key\":\"989ac3066b473\",\"_type\":\"span\",\"marks\":[\"a4d89047bb6f\"],\"text\":\"속성\"},{\"_key\":\"989ac3066b474\",\"_type\":\"span\",\"marks\":[],\"text\":\" 및 \"},{\"_key\":\"989ac3066b475\",\"_type\":\"span\",\"marks\":[\"ade44d7da7db\"],\"text\":\"인게이지먼트\"},{\"_key\":\"989ac3066b476\",\"_type\":\"span\",\"marks\":[],\"text\":\"에 대한 자세한 데이터를 Braze 플랫폼으로 수집할 수 있게 해줍니다. SDK는 소비자가 앱/웹사이트 등에 참여할 때 미묘한 세션 데이터와 사용자 이벤트를 실시간으로 수집하여 \"},{\"_key\":\"989ac3066b477\",\"_type\":\"span\",\"marks\":[\"ea72837ae0ac\"],\"text\":\"잠재고객 세분화\"},{\"_key\":\"989ac3066b478\",\"_type\":\"span\",\"marks\":[],\"text\":\", 캠페인 및 개별화된 고객 여정의 생성 및 전달, 기타 업계 최고의 고객 참여 프로그램 요소를 지원할 수 있습니다. (\"},{\"_key\":\"989ac3066b479\",\"_type\":\"span\",\"marks\":[\"7929d4e9c59b\"],\"text\":\"여기에서 Braze SDK의 전체 제품군을 확인하세요\"},{\"_key\":\"989ac3066b4710\",\"_type\":\"span\",\"marks\":[],\"text\":\".)\"}],\"markDefs\":[{\"_key\":\"1ca8934b5319\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-82555\",\"_type\":\"reference\"}},{\"_key\":\"a4d89047bb6f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_attributes/\"},{\"_key\":\"ade44d7da7db\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_events/\"},{\"_key\":\"ea72837ae0ac\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25986\",\"_type\":\"reference\"}},{\"_key\":\"7929d4e9c59b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/developer_guide/platform_integration_guides/sdk_primer/\"}],\"style\":\"normal\"},{\"_key\":\"UJfQ5dZm\",\"_type\":\"richImage\",\"alt\":\"A data flow diagram showing customer devices and servers feeding into a data warehouse (data funnel), which then connects to attribution, Braze for action, and analysis platforms.\",\"asset\":{\"_ref\":\"image-15dc3b8c489c13ceb69264408bf266512c0f52a5-2400x1134-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"1818333d0c6b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1818333d0c6b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"데이터 수집을 지원하기 위해 Braze SDK를 활용하려면 브랜드는 이를 앱이나 웹사이트에 통합해야 합니다. 데이터 수집 수준에 따라 \"},{\"_key\":\"1818333d0c6b1\",\"_type\":\"span\",\"marks\":[\"c2b936d74308\"],\"text\":\"통합에 대한 다른 접근 방식\"},{\"_key\":\"1818333d0c6b2\",\"_type\":\"span\",\"marks\":[],\"text\":\"이 필요하지만, Braze SDK의 기본 통합은 간단하고 직관적이며 엔지니어링 지원이 제한적이고 앱/웹사이트 크기에 미치는 영향이 최소화됩니다. 확장성과 관련하여, 브랜드는 디지털 시스템에 과부하가 걸릴까 걱정할 필요 없이 수백만 명의 일일 활성 사용자에 대한 정보를 수집하고 조치를 취할 수 있도록 SDK를 사용하여 대규모 데이터를 처리할 수 있도록 구축되었습니다.\"}],\"markDefs\":[{\"_key\":\"c2b936d74308\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/user_data_collection/sdk_data_collection/\"}],\"style\":\"normal\"},{\"_key\":\"beab5062d574\",\"_type\":\"block\",\"children\":[{\"_key\":\"beab5062d5740\",\"_type\":\"span\",\"marks\":[],\"text\":\"어떻게 작동하나요? SDK가 앱이나 웹사이트에 통합되고 추적할 정보를 결정하면 브랜드에서 신원을 알 수 없는 사용자를 포함하여 해당 디지털 플랫폼에 참여하는 모든 개인에 대한 디바이스 및 세션 데이터를 수집하기 시작합니다. 소위 '익명' 사용자와 '알려진' 사용자(즉, 브랜드와 자신의 신원을 공유한 개인) 모두 Braze 내에서 생성된 고객 프로필이 자동으로 실시간 업데이트되므로, 마케팅 담당자는 세분화, 개인화 및 트리거 메시지를 활용하여 익명 사용자에게도 도달함으로써 전반적으로 더욱 맞춤화되고 의미 있는 브랜드 경험을 지원할 수 있습니다. 사용자가 신원을 확인하면 브랜드는 사전 식별을 통해 수집한 데이터를 사용하여 해당 사용자가 사용 중인 다른 시스템에 다시 매핑함으로써 다양한 채널, 플랫폼, 디바이스에서도 일관되고 지속적인 브랜드 경험을 제공할 수 있습니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d657c49d6a25\",\"_type\":\"block\",\"children\":[{\"_key\":\"d657c49d6a250\",\"_type\":\"span\",\"marks\":[],\"text\":\"결론은? 앱이나 웹사이트에 대한 사용자 참여를 기반으로 수집, 관리, 조치를 취하고 싶다면 관련 Braze SDK를 통합하면 프로세스가 간단하고 자동적이며 확장성이 뛰어나 필수 고객 정보를 대량으로 수집할 수 있습니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"942ee615afac\",\"_type\":\"block\",\"children\":[{\"_key\":\"942ee615afac0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. API\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e9c5860d3164\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9c5860d31640\",\"_type\":\"span\",\"marks\":[],\"text\":\"앱이나 웹사이트의 프론트엔드에서 직접 데이터를 수집할 때는 SDK가 유용하지만, 로열티 데이터베이스나 자체 백엔드 등 다른 소스의 데이터를 통합하고 싶을 때도 있습니다. 데이터 수집 전략의 기본 요소를 보완하기 위해 많은 브랜드가 서로 다른 시스템 간의 요청을 처리하고 응답하도록 설계된 서비스인 \"},{\"_key\":\"e9c5860d31641\",\"_type\":\"span\",\"marks\":[\"cea5ecedb5fb\"],\"text\":\"애플리케이션 프로그래밍 인터페이스\"},{\"_key\":\"e9c5860d31642\",\"_type\":\"span\",\"marks\":[],\"text\":\"(API)를 활용하고 있습니다. 이 경우 브랜드가 내부 시스템 및 타사 솔루션의 정보를 실시간으로 Braze로 전달하여 SDK에서 수행하는 자동 데이터 수집을 보완할 수 있습니다. 저희 API는 Braze로 전송할 수 있는 올바른 형식의 데이터라면 거의 모든 곳의 데이터를 유연하게 받아들일 수 있습니다.\"}],\"markDefs\":[{\"_key\":\"cea5ecedb5fb\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12454\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"LERldyhE\",\"_type\":\"richImage\",\"alt\":\"A diagram illustrating a client sending a request to an API, which retrieves data from a server and sends a response back to the client.\",\"asset\":{\"_ref\":\"image-bda591a164038eadc10f3fefdbd57cad34c37777-2400x1134-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"2f0798c2332d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f0798c2332d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"API 관련 데이터 수집의 가장 일반적인 사용 사례는 아마도 브랜드가 과거 데이터를 Braze 플랫폼에 업로드하려는 경우일 것입니다. 이러한 상황에서 기업이 이전 고객 인게이지먼트 플랫폼이나 기타 관련 시스템에서 가져온 정보를 가지고 있을 경우, 가장 쉬운 방법은 API를 활용하여 사용자 데이터를 초기 전송하고, 사용자 프로필을 생성하고, Braze 플랫폼의 \"},{\"_key\":\"2f0798c2332d1\",\"_type\":\"span\",\"marks\":[\"a1c8d9b6c6c1\"],\"text\":\"API 엔드포인트\"},{\"_key\":\"2f0798c2332d2\",\"_type\":\"span\",\"marks\":[],\"text\":\"를 통해 사용자의 푸시 토큰을 업로드하는 것입니다. 다른 사용 사례를 소개하자면 다음과 같습니다.\"}],\"markDefs\":[{\"_key\":\"a1c8d9b6c6c1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/api/basics/\"}],\"style\":\"normal\"},{\"_key\":\"b3f5a233a0eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3f5a233a0eb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"SDK를 통해 추적되지 않는 다른 사용자 정보를 Braze로 가져오기. POS(Point-of-Sale) 시스템 정보 또는 앱, 웹사이트 또는 고객 메시징 참여와 직접 관련이 없는 기타 오프라인 데이터를 예로 들 수 있습니다.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"01ac24046bf7\",\"_type\":\"block\",\"children\":[{\"_key\":\"01ac24046bf70\",\"_type\":\"span\",\"marks\":[],\"text\":\"특정 소비자의 외부 사용자 ID 변경, 사용자 삭제 또는 Braze 내 사용자 별칭 변경.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c625474cd87d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c625474cd87d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"API는 다양한 데이터 수집 용도(\"},{\"_key\":\"c625474cd87d1\",\"_type\":\"span\",\"marks\":[\"524ef4f1098f\"],\"text\":\"동적 콘텐츠 개인화\"},{\"_key\":\"c625474cd87d2\",\"_type\":\"span\",\"marks\":[],\"text\":\"등 기타 요구 사항)에 활용할 수 있지만, 데이터 수집 작업의 규모와 양에 따라 SDK보다 더 많은 영향을 받을 수 있습니다. 따라서 수행 중인 API 호출 수와 관련 속도 제한 및 API 엔드포인트와 관련한 \"},{\"_key\":\"c625474cd87d3\",\"_type\":\"span\",\"marks\":[\"13bf944a7484\"],\"text\":\"기능적 트래픽 제한\"},{\"_key\":\"c625474cd87d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"을 고려하는 것이 중요합니다.\"}],\"markDefs\":[{\"_key\":\"524ef4f1098f\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-21351\",\"_type\":\"reference\"}},{\"_key\":\"13bf944a7484\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-24681\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"c47cc116c2b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"c47cc116c2b00\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. CSV\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d53dc3f1b3b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"d53dc3f1b3b90\",\"_type\":\"span\",\"marks\":[],\"text\":\"SDK와 API는 Braze 플랫폼과 관련된 대부분의 잠재적인 데이터 수집 요구사항과 사용 사례를 지원하지만, Braze로 정보를 전송하는 세 번째 기본 방법, 즉 쉼표로 구분된 값 파일을 업로드하는 기능, 즉 CSV를 제공합니다. 이 접근 방식은 빠른 일회성 사용 사례에 사용하거나 SDK를 설정하거나 API를 활용할 기술 리소스가 부족한 팀에 가장 적합한 경향이 있습니다. 실제로는 어떤 모습일까요? 한 가지 예로 Google 시트에서 사용자 이메일을 수집하고, 해당 시트를 CSV로 다운로드한 다음 Braze에 업로드하여 사용자 프로필을 업데이트할 수 있습니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fd28d256e47b\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd28d256e47b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"CSV 업로드는 급하게 정보를 Braze로 전송할 때 유용한 방법이 될 수 있지만, 이 방법은 API나 SDK를 사용하여 데이터를 수집하는 것보다 확장성이 떨어집니다. 그러나 사용자 속성을 업로드할 때 \"},{\"_key\":\"fd28d256e47b1\",\"_type\":\"span\",\"marks\":[\"b0330141835f\"],\"text\":\"Braze CSV 가져오기 기능\"},{\"_key\":\"fd28d256e47b2\",\"_type\":\"span\",\"marks\":[],\"text\":\"을 보다 효과적으로 활용하고 이 기능으로 인한 규모의 단점을 최소화할 수 있는 새로운 방법이 있습니다. 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도와줍니다.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"fde03f637235\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-105001\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"7d03733f00f1\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d03733f00f10\",\"_type\":\"span\",\"marks\":[\"4ed657187dbb\",\"strong\"],\"text\":\"mParticle\"},{\"_key\":\"7d03733f00f11\",\"_type\":\"span\",\"marks\":[],\"text\":\"을 통해 마케터는 브랜드의 성장 스택 전체에 걸쳐 데이터를 관리하여 영향력 있고 일관된 고객 여정을 지원할 수 있습니다.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"4ed657187dbb\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-18004\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"ce4d8caf98a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce4d8caf98a90\",\"_type\":\"span\",\"marks\":[\"c8bd9e135641\",\"strong\"],\"text\":\"Segment\"},{\"_key\":\"ce4d8caf98a91\",\"_type\":\"span\",\"marks\":[],\"text\":\"는 브랜드가 이메일, 웹, 광고, POS 및 기타 기술과 관련하여 퍼스트파티 데이터를 수집, 통합 및 관리할 수 있도록 도와줍니다.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c8bd9e135641\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-18000\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"0b23d1f2e4b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b23d1f2e4b70\",\"_type\":\"span\",\"marks\":[\"4732f249a6a5\",\"strong\"],\"text\":\"Tealium\"},{\"_key\":\"0b23d1f2e4b71\",\"_type\":\"span\",\"marks\":[],\"text\":\"은 웹, 모바일, 오프라인 데이터 소스 및 기술을 아우르는 턴키 통합 에코시스템을 제공합니다.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"4732f249a6a5\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17990\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"a3b025751545\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3b0257515450\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"분석 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