<!DOCTYPE html><html lang="en-us"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/d85d6a0cbc49ff63.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a53ed4fffe70f1d9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/ac677f3becdb0fb9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6ec5e54ae379e487.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2afa656f675362c8.js"/><script src="/_next/static/chunks/1ef81171-aae859132489928d.js" async=""></script><script src="/_next/static/chunks/4678-c4cf65c8a49d50fc.js" async=""></script><script src="/_next/static/chunks/main-app-6197fa6a88b2be67.js" async=""></script><script src="/_next/static/chunks/2574-983010db2095872b.js" async=""></script><script src="/_next/static/chunks/7039-2043547fbf600338.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/error-a1cfe1c0cd16ae13.js" async=""></script><script src="/_next/static/chunks/6631-fd5b6182a473af1c.js" async=""></script><script src="/_next/static/chunks/6856-d52b74953b91bb74.js" async=""></script><script src="/_next/static/chunks/5652-d640ca44a84f73bf.js" async=""></script><script src="/_next/static/chunks/1641-f9d0eb4225e5e7bc.js" async=""></script><script src="/_next/static/chunks/3198-7ca9872dc04a0faf.js" async=""></script><script src="/_next/static/chunks/9844-27851a4be1d74e02.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js" async=""></script><script src="/_next/static/chunks/app/global-error-0a70c5e451e9c961.js" async=""></script><script src="/_next/static/chunks/8576-b68d5fef27b8d29c.js" async=""></script><script src="/_next/static/chunks/5205-77a65f628022e274.js" async=""></script><script src="/_next/static/chunks/7470-509da7ba7859724d.js" async=""></script><script src="/_next/static/chunks/3223-34d5fa9fb7380953.js" async=""></script><script src="/_next/static/chunks/636-5e4c8de26b163781.js" async=""></script><script src="/_next/static/chunks/9482-28845d0d4b186828.js" async=""></script><script src="/_next/static/chunks/1676-f96bfff22fcccc06.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js" async=""></script><script src="/_next/static/chunks/ffb75e2a-c3d618ad22d03e8e.js" async=""></script><script src="/_next/static/chunks/8718-6ba6eed4aa6c2ce7.js" async=""></script><script src="/_next/static/chunks/4127-8253b833f7ff17fa.js" async=""></script><script src="/_next/static/chunks/5474-34ef9587537a720b.js" async=""></script><script src="/_next/static/chunks/8164-1badc727a0888923.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><link rel="icon" href="/favicon.ico" sizes="any"/><link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com"/><title>Line</title><meta name="description" content="Line Business allows Brands to communicate directly with their customers through rich, two-way messaging for promotional and non-promotional messages."/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://www.braze.com/partners/technology-partners/line"/><link rel="alternate" hrefLang="ko" href="https://www.braze.com/ko/partners/technology-partners/line"/><link rel="alternate" hrefLang="fr" href="https://www.braze.com/fr/partners/technology-partners/line"/><link rel="alternate" hrefLang="ja" href="https://www.braze.com/ja/partners/technology-partners/line"/><link rel="alternate" hrefLang="pt-br" href="https://www.braze.com/pt-br/partners/technology-partners/line"/><link rel="alternate" hrefLang="en-us" href="https://www.braze.com/partners/technology-partners/line"/><link rel="alternate" hrefLang="x-default" href="https://www.braze.com/partners/technology-partners/line"/><meta property="og:title" content="Line"/><meta property="og:description" content="Line Business allows Brands to communicate directly with their customers through rich, two-way messaging for promotional and non-promotional messages."/><meta property="og:url" content="https://www.braze.com/partners/technology-partners/line"/><meta property="og:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/2022965bfdb318342cc9227ec4c8e88a5b35635e-2400x1256.png"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Line"/><meta name="twitter:description" content="Line Business allows Brands to communicate directly with their customers through rich, two-way messaging for promotional and non-promotional messages."/><meta name="twitter:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/2022965bfdb318342cc9227ec4c8e88a5b35635e-2400x1256.png"/><meta name="next-size-adjust"/><script>(self.__next_s=self.__next_s||[]).push(["https://cdn.cookielaw.org/scripttemplates/otSDKStub.js",{"data-document-language":"true","type":"text/javascript","data-domain-script":"a4189af1-fcc1-4ec1-9f51-e3bc768c6650","id":"onetrust-sdk-script"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage: 'denied',\n functionality_storage: 'denied',\n personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n ad_personalization: 'denied',\n region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU','SE','SI','MC','SK','MF','SM','GB','YT','IE','GF','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n wait_for_update: 500,\n });\n // Set default consent for all other regions\n gtag('consent', 'default', {\n ad_storage: 'granted',\n analytics_storage: 'granted',\n functionality_storage: 'granted',\n personalization_storage: 'granted',\n security_storage: 'granted',\n ad_user_data: 'granted',\n ad_personalization: 'granted',\n wait_for_update: 500,\n });\n ","id":"gtm-consent-mode"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"(function(w,l){\n w[l]=w[l]||[];\n w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\n })(window,'dataLayer');","id":"gtm-init"}])</script><script>(self.__next_s=self.__next_s||[]).push(["https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ",{"async":true,"id":"gtm-script"}])</script><script type="text/javascript" id="vwoCode">window._vwo_code||(function(){var w=window,d=document;var account_id=1198045,version=2.2,settings_tolerance=2000,hide_element='body',hide_element_style='opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important';if(f=!1,v=d.querySelector('#vwoCode'),cc={},-1<d.URL.indexOf('__vwo_disable__')||w._vwo_code)return;try{var e=JSON.parse(localStorage.getItem('_vwo_'+account_id+'_config'));cc=e&&'object'==typeof e?e:{}}catch(e){}function r(t){try{return decodeURIComponent(t)}catch(e){return t}}var s=(()=>{var e={combination:[],combinationChoose:[],split:[],exclude:[],uuid:null,consent:null,optOut:null},t=d.cookie||'';if(t)for(var i,n,o=/(?:^|;\s*)(?:(_vis_opt_exp_(\d+)_combi=([^;]*))|(_vis_opt_exp_(\d+)_combi_choose=([^;]*))|(_vis_opt_exp_(\d+)_split=([^:;]*))|(_vis_opt_exp_(\d+)_exclude=[^;]*)|(_vis_opt_out=([^;]*))|(_vwo_global_opt_out=[^;]*)|(_vwo_uuid=([^;]*))|(_vwo_consent=([^;]*)))/g;null!==(i=o.exec(t));)try{i[1]?e.combination.push({id:i[2],value:r(i[3])}):i[4]?e.combinationChoose.push({id:i[5],value:r(i[6])}):i[7]?e.split.push({id:i[8],value:r(i[9])}):i[10]?e.exclude.push({id:i[11]}):i[12]?e.optOut=r(i[13]):i[14]?e.optOut=!0:i[15]?e.uuid=r(i[16]):i[17]&&(n=r(i[18]),e.consent=n&&3<=n.length?n.substring(0,3):null)}catch(e){}return e})();function n(){var e=(()=>{if(w.VWO&&Array.isArray(w.VWO))for(var e=0;e<w.VWO.length;e++){var t=w.VWO[e];if(Array.isArray(t)&&('setVisitorId'===t[0]||'setSessionId'===t[0]))return!0}return!1})(),t='a='+account_id+'&u='+encodeURIComponent(w._vis_opt_url||d.URL)+'&vn='+version+'&ph=1'+('undefined'!=typeof platform?'&p='+platform:'')+'&st='+w.performance.now(),e=(!e&&((e=(()=>{var e,t=[],i={},n=w.VWO&&w.VWO.appliedCampaigns||{};for(e in n){var o=n[e]&&n[e].v;o&&(t.push(e+'-'+o+'-1'),i[e]=!0)}if(s&&s.combination)for(var r=0;r<s.combination.length;r++){var a=s.combination[r];i[a.id]||t.push(a.id+'-'+a.value)}return t.join('|')})())&&(t+='&c='+e),(e=(()=>{var e=[],t={};if(s&&s.combinationChoose)for(var i=0;i<s.combinationChoose.length;i++){var n=s.combinationChoose[i];e.push(n.id+'-'+n.value),t[n.id]=!0}if(s&&s.split)for(var o=0;o<s.split.length;o++)t[(n=s.split[o]).id]||e.push(n.id+'-'+n.value);return e.join('|')})())&&(t+='&cc='+e),e=(()=>{var e={},t=[];if(w.VWO&&Array.isArray(w.VWO))for(var i=0;i<w.VWO.length;i++){var n=w.VWO[i];if(Array.isArray(n)&&'setVariation'===n[0]&&n[1]&&Array.isArray(n[1]))for(var o=0;o<n[1].length;o++){var r,a=n[1][o];a&&'object'==typeof a&&(r=a.e,a=a.v,r)&&a&&(e[r]=a)}}for(r in e)t.push(r+'-'+e[r]);return t.join('|')})())&&(t+='&sv='+e),s&&s.optOut&&(t+='&o='+s.optOut),(()=>{var e=[],t={};if(s&&s.exclude)for(var i=0;i<s.exclude.length;i++){var n=s.exclude[i];t[n.id]||(e.push(n.id),t[n.id]=!0)}return e.join('|')})());return e&&(t+='&e='+e),s&&s.uuid&&(t+='&id='+s.uuid),s&&s.consent&&(t+='&consent='+s.consent),w.name&&-1<w.name.indexOf('_vis_preview')&&(t+='&pM=true'),w.VWO&&w.VWO.ed&&(t+='&ed='+w.VWO.ed),t}code={nonce:v&&v.nonce,library_tolerance:function(){return'undefined'!=typeof library_tolerance?library_tolerance:void 0},settings_tolerance:function(){return cc.sT||settings_tolerance},hide_element_style:function(){return'{'+(cc.hES||hide_element_style)+'}'},hide_element:function(){return performance.getEntriesByName('first-contentful-paint')[0]?'':'string'==typeof cc.hE?cc.hE:hide_element},getVersion:function(){return version},finish:function(e){var t;f||(f=!0,(t=d.getElementById('_vis_opt_path_hides'))&&t.parentNode.removeChild(t),e&&((new Image).src='https://dev.visualwebsiteoptimizer.com/ee.gif?a='+account_id+e))},finished:function(){return f},addScript:function(e){var t=d.createElement('script');t.type='text/javascript',e.src?t.src=e.src:t.text=e.text,v&&t.setAttribute('nonce',v.nonce),d.getElementsByTagName('head')[0].appendChild(t)},load:function(e,t){t=t||{};var i=new XMLHttpRequest;i.open('GET',e,!0),i.withCredentials=!t.dSC,i.responseType=t.responseType||'text',i.onload=function(){if(t.onloadCb)return t.onloadCb(i,e);200===i.status?w._vwo_code.addScript({text:i.responseText}):w._vwo_code.finish('&e=loading_failure:'+e)},i.onerror=function(){if(t.onerrorCb)return t.onerrorCb(e);w._vwo_code.finish('&e=loading_failure:'+e)},i.send()},init:function(){var e,t,i=this.settings_tolerance(),i=(w._vwo_settings_timer=setTimeout(function(){w._vwo_code.finish()},i),'body'!==this.hide_element()?(e=d.createElement('style'),t=(i=this.hide_element())?i+this.hide_element_style():'',i=d.getElementsByTagName('head')[0],e.setAttribute('id','_vis_opt_path_hides'),v&&e.setAttribute('nonce',v.nonce),e.setAttribute('type','text/css'),e.styleSheet?e.styleSheet.cssText=t:e.appendChild(d.createTextNode(t)),i.appendChild(e)):(e=d.getElementsByTagName('head')[0],(t=d.createElement('div')).style.cssText='z-index: 2147483647 !important;position: fixed !important;left: 0 !important;top: 0 !important;width: 100% !important;height: 100% !important;background:white!important;',t.setAttribute('id','_vis_opt_path_hides'),t.classList.add('_vis_hide_layer'),e.parentNode.insertBefore(t,e.nextSibling)),'https://dev.visualwebsiteoptimizer.com/j.php?'+n());-1!==w.location.search.indexOf('_vwo_xhr')?this.addScript({src:i}):this.load(i+'&x=true',{l:1})}};w._vwo_code=code;code.init();})();(function(){var t=window;function d(){var e;t._vwo_code&&(e=d.hidingStyle=document.getElementById('_vis_opt_path_hides')||d.hidingStyle,t._vwo_code.finished()||t._vwo_code.libExecuted||t.VWO&&t.VWO.dNR||(document.getElementById('_vis_opt_path_hides')||document.getElementsByTagName('head')[0].appendChild(e),requestAnimationFrame(d)))}d();})();</script><script src="/_next/static/chunks/polyfills-42372ed130431b0a.js" noModule=""></script></head><body class="__variable_97c7bb en-us-locale"><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><script>!function(){try{var d=document.documentElement,n='data-theme',s='setAttribute';var e=localStorage.getItem('theme');if('system'===e||(!e&&true)){var t='(prefers-color-scheme: dark)',m=window.matchMedia(t);if(m.media!==t||m.matches){d.style.colorScheme = 'dark';d[s](n,'dark')}else{d.style.colorScheme = 'light';d[s](n,'light')}}else if(e){d[s](n,e|| '')}if(e==='light'||e==='dark')d.style.colorScheme=e}catch(e){}}()</script><header id="site-header" class="fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50" data-site-header="true"><nav id="main-nav-container" class="container flex items-center h-full" aria-label="Main site"><a data-event-name="Header" data-event-label="Logo" aria-label="Homepage" class="flex shrink-0 grow-0 basis-20 items-center xl:mr-10" href="/"><img alt="braze" loading="lazy" width="100" height="32" decoding="async" data-nimg="1" class="block" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=128&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&w=256&q=75"/></a><div id="menu-toggle" class="h-full xl:w-full ml-auto"><div class="fixed inset-0 top-[64px] z-50 overflow-x-hidden bg-white xl:flex xl:static xl:h-full xl:overflow-visible hidden"><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto"><li class="w-full xl:w-auto"><a aria-label="Why Braze?" class="flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px]" href="/value-of-braze">Why Braze?</a></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Product<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Product" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Product"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 mb-4" href="/product/overview"><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">The Braze Platform</span><span class="text-sm font-normal text-gray-600">All your data, channels, and orchestration needs in one place</span><span class="inline-flex items-center gap-1 font-bold text-sm text-purple-700 mt-3">View the platform<!-- --> <div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-right" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/brazeai"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-brandingPurpleOrange rounded-full"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAl™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">UPDATES</span></span><span class="text-sm font-normal text-gray-600">Automate, learn, and personalize with AI</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/braze-data-platform"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Data Platform</span><span class="text-sm font-normal text-gray-600">Unify, activate, and distribute your data</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="grid-01"><use href="/icons/sprites.svg#grid-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Cross-Channel</span><span class="text-sm font-normal text-gray-600">Send all your messages from one place</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CAPABILITIES</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/product/brazeai-decisioning-studio"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="route"><use href="/icons/sprites.svg#route"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI Decisioning Studio™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">NEW</span></span><span class="text-sm font-normal text-gray-600">Deliver 1:1 personalization, at scale</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/journey-orchestration"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="skew"><use href="/icons/sprites.svg#skew"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Journey Orchestration</span><span class="text-sm font-normal text-gray-600">Create multi-step, cross-channel experiences</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/ai-agents"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cube-02"><use href="/icons/sprites.svg#cube-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI™ Agents<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">NEW</span></span><span class="text-sm font-normal text-gray-600">Scale smarter engagement with always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Solutions"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-6"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Industries</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Retail & eCommerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Financial Services</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Travel & Hospitality</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">On Demand</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">QSR</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Use Cases</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/solutions/optimize-onboarding"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use href="/icons/sprites.svg#pie-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Improve Acquisitions</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/reduce-churn"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-down-01"><use href="/icons/sprites.svg#trend-down-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Reduce Churn</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/increase-engagement"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-notification-square"><use href="/icons/sprites.svg#message-notification-square"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use href="/icons/sprites.svg#users-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Startups</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="Smiling man holding a smartphone next to "GLOBAL Customer Engagement Review 2026" and the Braze logo." loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Partners<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Partners" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Partners"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Technology Partners</span><span class="text-sm font-normal text-gray-600">Explore our 140+ technology partnership integrations</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/braze-amplifiers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-02"><use href="/icons/sprites.svg#announcement-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Amplifiers</span><span class="text-sm font-normal text-gray-600">Supercharge the power of Braze with pre-built partner solutions designed to accelerate success</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Resources<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Resources" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Resources"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Learn</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Resources Hub</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Case Studies</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Reports & Guides</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Videos</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Webinars & Events</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">User Documentation</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Grow</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire Customer Community</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Champion</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certification</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/articles/glossary"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="search-refraction"><use href="/icons/sprites.svg#search-refraction"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Glossary</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Support</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Support Overview</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Professional Services</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Success</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Company<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Company" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Company"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">About Us</span><span class="text-sm font-normal text-gray-600">Learn how Braze became the leading customer engagement platform</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Investor Relations</span><span class="text-sm font-normal text-gray-600">Get the latest news, numbers, and financial results</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Careers</span><span class="text-sm font-normal text-gray-600">Discover job openings & why people love working at Braze</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG</span><span class="text-sm font-normal text-gray-600">Explore our Environmental, Social, and Corporate Governance data</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">News</span><span class="text-sm font-normal text-gray-600">Find out about the latest happenings at Braze</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Legal</span><span class="text-sm font-normal text-gray-600">Get information on our legal terms, policies, compliance, and more</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">Looking for something else?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>Contact Us</a></div></div></li></ul><a aria-label="Search" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&>svg:last-child]:ml-1 [&>svg:last-child]:rotate-0 [&>svg:last-child]:transition-all" aria-expanded="false" aria-haspopup="true" aria-label="Language Switcher"><svg width="18" height="18" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><svg width="12" height="12" role="img" aria-label="chevron-down"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><nav class="absolute bottom-full sm:bottom-auto sm:top-full w-[320px] left-1/2 -translate-x-1/2 z-50 bg-white rounded-[6px] shadow-lg overflow-hidden max-h-0" aria-hidden="true" aria-labelledby="language-switcher-button"><ul class="z-50 flex flex-col max-h-0"><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] bg-[#9359ff] bg-opacity-[0.04] font-medium hover:bg-opacity-[0.08]"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="English"><span>English</span><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" color="#6826E1" style="color:#6826E1" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z"></path></svg></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Français"><span>Français</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="日本語"><span>日本語</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="한국어"><span>한국어</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Português BR"><span>Português BR</span></button></li></ul></nav></div><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0"><li class="w-full xl:w-auto"><a aria-label="Log In" class="flex items-center w-full h-full xl:w-auto font-semibold ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] justify-center text-gray-600 text-lg" href="https://dashboard.braze.com/developers/sign_in">Log In</a></li><li class="w-full xl:w-auto"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/get-started">Get Started</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to technology partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/technology-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to line" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/technology-partners/line">Line</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/technology-partners"},{"@type":"ListItem","position":2,"name":"Line","item":"https://www.braze.com/partners/technology-partners/line"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Line" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc01181649768b49fd54220cd5ca733b94e796a3a-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc01181649768b49fd54220cd5ca733b94e796a3a-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc01181649768b49fd54220cd5ca733b94e796a3a-580x200.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Line</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Message+Orchestration">Message Orchestration</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Messaging+Applications">Messaging Applications</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/message_orchestration/additional_channels/messaging/line#prerequisites">View Documentation</a><a href="https://line.me/en/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Line?</h3><div class="flex flex-col gap-6"><p>Line Business allows Brands to communicate directly with their customers through rich, two-way messaging for promotional and non-promotional messages.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Integrate LINE with Braze to manage two-way messaging as part of your cross-channel engagement strategy. Messages sent through LINE will use your account’s Message Credits.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/partners/search?partner=Technology&type=Data%20%26%20Analytics">View More</a></div><div class="slick-slider hero-slick mb-10 md:-mx-6 slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:366.6666666666667%;left:-100%"><div data-index="-3" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Customer engagement automation: What it is and how to do it right" href="/resources/articles/customer-engagement-automation"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Customer engagement automation: What it is and how to do it right" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1f5dfe3ba35d4dfcb0573ab60fed746ac0748f28-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1f5dfe3ba35d4dfcb0573ab60fed746ac0748f28-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1f5dfe3ba35d4dfcb0573ab60fed746ac0748f28-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">10<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Customer engagement automation: What it is and how to do it right</h4><span class="text-sm font-bold text-gray-500">August 26, 2025</span></div></div></a></div></div><div data-index="-2" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Forge 2024: Going All In For Thoughtful, Data-Driven Customer Engagement" href="/resources/articles/forge-24"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Forge 2024: Going All In For Thoughtful, Data-Driven Customer Engagement" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fce309a7c2d67723327761e93eb79eb4691d40b35-1200x800.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fce309a7c2d67723327761e93eb79eb4691d40b35-1200x800.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fce309a7c2d67723327761e93eb79eb4691d40b35-1200x800.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Forge 2024: Going All In For Thoughtful, Data-Driven Customer Engagement</h4><span class="text-sm font-bold text-gray-500">September 26, 2024</span></div></div></a></div></div><div data-index="-1" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Understanding Zero-Copy Data: What it is, How it Works, and What it Makes Possible" href="/resources/articles/zero-copy-data"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Understanding Zero-Copy Data: What it is, How it Works, and What it Makes Possible" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2baeb5722cdeeda0bdaaf46a8da6c617930e5c86-2400x1600.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2baeb5722cdeeda0bdaaf46a8da6c617930e5c86-2400x1600.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2baeb5722cdeeda0bdaaf46a8da6c617930e5c86-2400x1600.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">4<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Understanding Zero-Copy Data: What it is, How it Works, and What it Makes Possible</h4><span class="text-sm font-bold text-gray-500">October 09, 2024</span></div></div></a></div></div><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Move up the personalization spectrum: Introducing RCS, Banners, and Canvas Context" href="/resources/articles/2025-braze-personalization-announcements"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Move up the personalization spectrum: Introducing RCS, Banners, and Canvas Context" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2cacae5ab441a0f5dd1389575e63c571392dd0c3-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2cacae5ab441a0f5dd1389575e63c571392dd0c3-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2cacae5ab441a0f5dd1389575e63c571392dd0c3-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Move up the personalization spectrum: Introducing RCS, Banners, and Canvas Context</h4><span class="text-sm font-bold text-gray-500">May 20, 2025</span></div></div></a></div></div><div data-index="1" class="slick-slide slick-active" tabindex="-1" aria-hidden="false" style="outline:none;width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Customer engagement automation: What it is and how to do it right" href="/resources/articles/customer-engagement-automation"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Customer engagement automation: What it is and how to do it right" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1f5dfe3ba35d4dfcb0573ab60fed746ac0748f28-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1f5dfe3ba35d4dfcb0573ab60fed746ac0748f28-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1f5dfe3ba35d4dfcb0573ab60fed746ac0748f28-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">10<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Customer engagement automation: What it is and how to do it right</h4><span class="text-sm font-bold text-gray-500">August 26, 2025</span></div></div></a></div></div><div data-index="2" class="slick-slide slick-active" tabindex="-1" aria-hidden="false" style="outline:none;width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Forge 2024: Going All In For Thoughtful, Data-Driven Customer Engagement" href="/resources/articles/forge-24"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Forge 2024: Going All In For Thoughtful, Data-Driven Customer Engagement" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fce309a7c2d67723327761e93eb79eb4691d40b35-1200x800.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fce309a7c2d67723327761e93eb79eb4691d40b35-1200x800.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fce309a7c2d67723327761e93eb79eb4691d40b35-1200x800.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Forge 2024: Going All In For Thoughtful, Data-Driven Customer Engagement</h4><span class="text-sm font-bold text-gray-500">September 26, 2024</span></div></div></a></div></div><div data-index="3" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Understanding Zero-Copy Data: What it is, How it Works, and What it Makes Possible" href="/resources/articles/zero-copy-data"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Understanding Zero-Copy Data: What it is, How it Works, and What it Makes Possible" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2baeb5722cdeeda0bdaaf46a8da6c617930e5c86-2400x1600.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2baeb5722cdeeda0bdaaf46a8da6c617930e5c86-2400x1600.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2baeb5722cdeeda0bdaaf46a8da6c617930e5c86-2400x1600.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">4<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Understanding Zero-Copy Data: What it is, How it Works, and What it Makes Possible</h4><span class="text-sm font-bold text-gray-500">October 09, 2024</span></div></div></a></div></div><div data-index="4" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Move up the personalization spectrum: Introducing RCS, Banners, and Canvas Context" href="/resources/articles/2025-braze-personalization-announcements"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Move up the personalization spectrum: Introducing RCS, Banners, and Canvas Context" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2cacae5ab441a0f5dd1389575e63c571392dd0c3-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2cacae5ab441a0f5dd1389575e63c571392dd0c3-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2cacae5ab441a0f5dd1389575e63c571392dd0c3-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Move up the personalization spectrum: Introducing RCS, Banners, and Canvas Context</h4><span class="text-sm font-bold text-gray-500">May 20, 2025</span></div></div></a></div></div><div data-index="5" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Customer engagement automation: What it is and how to do it right" href="/resources/articles/customer-engagement-automation"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Customer engagement automation: What it is and how to do it right" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1f5dfe3ba35d4dfcb0573ab60fed746ac0748f28-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1f5dfe3ba35d4dfcb0573ab60fed746ac0748f28-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1f5dfe3ba35d4dfcb0573ab60fed746ac0748f28-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">10<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Customer engagement automation: What it is and how to do it right</h4><span class="text-sm font-bold text-gray-500">August 26, 2025</span></div></div></a></div></div><div data-index="6" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Forge 2024: Going All In For Thoughtful, Data-Driven Customer Engagement" href="/resources/articles/forge-24"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Forge 2024: Going All In For Thoughtful, Data-Driven Customer Engagement" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fce309a7c2d67723327761e93eb79eb4691d40b35-1200x800.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fce309a7c2d67723327761e93eb79eb4691d40b35-1200x800.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fce309a7c2d67723327761e93eb79eb4691d40b35-1200x800.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Forge 2024: Going All In For Thoughtful, Data-Driven Customer Engagement</h4><span class="text-sm font-bold text-gray-500">September 26, 2024</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Understanding Zero-Copy Data: What it is, How it Works, and What it Makes Possible" href="/resources/articles/zero-copy-data"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Understanding Zero-Copy Data: What it is, How it Works, and What it Makes Possible" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2baeb5722cdeeda0bdaaf46a8da6c617930e5c86-2400x1600.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2baeb5722cdeeda0bdaaf46a8da6c617930e5c86-2400x1600.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2baeb5722cdeeda0bdaaf46a8da6c617930e5c86-2400x1600.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">4<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Understanding Zero-Copy Data: What it is, How it Works, and What it Makes Possible</h4><span class="text-sm font-bold text-gray-500">October 09, 2024</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Overview</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Why Braze" href="/value-of-braze">Why Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Platform Overview" href="/product/overview">Braze Platform Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="How Braze Works" href="/product">How Braze Works</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Product</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Data Platform" href="/product/data-activation">Braze Data Platform</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI Decisioning Studio™" href="/product/brazeai-decisioning-studio">BrazeAI Decisioning Studio™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™ Agents" href="/product/ai-agents">BrazeAI™ Agents</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Cross-Channel Messaging" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Journey Orchestration" href="/product/journey-orchestration">Journey Orchestration</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reporting" href="/product/reporting-analytics">Reporting</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mobile App Messaging" href="/product/mobile-app-messaging">Mobile App Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Web Messaging" href="/product/web-messaging">Web Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="SMS/RCS" href="/product/sms">SMS/RCS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media Audience Sync" href="/product/audience-sync">Media Audience Sync</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Retail & eCommerce" href="/solutions/retail-and-ecommerce">Retail & eCommerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Financial Services" href="/solutions/financial-services">Financial Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Travel & Hospitality" href="/solutions/travel-hospitality">Travel & Hospitality</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media & Entertainment" href="/solutions/media-entertainment">Media & Entertainment</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Gaming" href="/solutions/gaming">Gaming</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="On Demand" href="/solutions/on-demand">On Demand</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Optimize Onboarding" href="/solutions/optimize-onboarding">Optimize Onboarding</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Boost Productivity" href="/product/boost-productivity">Boost Productivity</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Improve Acquisition" href="/solutions/improve-acquisition">Improve Acquisition</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reduce Churn" href="/solutions/reduce-churn">Reduce Churn</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Increase Engagement" href="/solutions/increase-engagement">Increase Engagement</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze for Engineering" href="/braze-for-engineering">Braze for Engineering</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Company</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="About Us" href="/company">About Us</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Careers" href="/company/careers">Careers</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="News" href="/company/news">News</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Investor Relations" href="https://investors.braze.com/overview/default.aspx">Investor Relations</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about ESG" href="https://esg.braze.com/overview/default.aspx">ESG</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Legal" href="/company/legal">Legal</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Contact Us & Locations" href="/company/contact">Contact Us & Locations</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 " aria-label="Resources" href="/resources">Resources</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Case Studies" href="/customers">Case Studies</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Blog" href="/resources/articles">Blog</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reports & Guides" href="/resources/reports-and-guides">Reports & Guides</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Videos" href="https://www.braze.com/resources/videos">Videos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Webinars & Events" href="/resources/webinars-and-events">Webinars & Events</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learning" href="https://learning.braze.com/">Learning</a></div><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 mt-6" aria-label="Documentation" href="/docs">Documentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Documentation Home" href="https://www.braze.com/docs">Documentation Home</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="User Guide" href="/docs/user_guide/introduction">User Guide</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Developer Guide" href="/docs/developer_guide/home">Developer Guide</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Partners</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Alloys: All Partners" href="/partners">Braze Alloys: All Partners</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Partner Portal" href="http://partner.braze.com/">Partner Portal</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Featured Reports</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="2026 Global Engagement Review" href="/resources/reports-and-guides/global-customer-engagement-review">2026 Global Engagement Review</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Support</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Support Overview" href="/success">Support Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Customer Services" href="/customer-support-services">Customer Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Customer Success" href="/customer-success">Customer Success</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Helpful Links</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Login" href="https://dashboard.braze.com/sign_in">Login</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="System Status" href="https://braze.statuspage.io/">System Status</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Technical Support" href="/docs/help/support#access-the-support-portal ">Technical Support</a></div></div></div></div><div class="flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4"><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">© <!-- -->2026<!-- --> Braze</div><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">All Rights Reserved</div><div class="text-xs font-normal md:border-r md:border-gray-500 md:pr-4"><button id="ot-sdk-btn" type="button" class="ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300" style="font:inherit">Cookies</button></div><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/company/legal/privacy">Privacy Policy</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/company/legal/braze-preference-center">Preference Center</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/sitemap.xml">Sitemap</a></div></div></footer><script src="/_next/static/chunks/webpack-2afa656f675362c8.js" async=""></script><script>(self.__next_f=self.__next_f||[]).push([0]);self.__next_f.push([2,null])</script><script>self.__next_f.push([1,"1:HL[\"/_next/static/media/2a8eef3e7605f77a-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n2:HL[\"/_next/static/media/54088f7615d464cb-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n3:HL[\"/_next/static/media/cb582783ce2d3356-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n4:HL[\"/_next/static/media/eb552532c19dec2b-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n5:HL[\"/_next/static/media/f91e284bb8ff37e3-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n6:HL[\"/_next/static/css/d85d6a0cbc49ff63.css\",\"style\"]\n7:HL[\"/_next/static/css/a53ed4fffe70f1d9.css\",\"style\"]\n8:HL[\"/_next/static/css/ac677f3becdb0fb9.css\",\"style\"]\n9:HL[\"/_next/static/css/6ec5e54ae379e487.css\",\"style\"]\n"])</script><script>self.__next_f.push([1,"a:I[54271,[],\"\"]\nd:I[55908,[],\"\"]\n10:I[27618,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"7039\",\"static/chunks/7039-2043547fbf600338.js\",\"9807\",\"static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/error-a1cfe1c0cd16ae13.js\"],\"default\"]\n11:I[61567,[],\"\"]\n13:I[31918,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"default\"]\n14:I[46139,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"\"]\n17:I[53126,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"default\"]\n1a:I[28697,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6470\",\"static/chunks/app/global-error-0a70c5e451e9c961.js\"],\"default\"]\ne:[\"locale\",\"en-us\",\"d\"]\nf:[\"slug\",\"line\",\"d\"]\n15:T460,window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage: 'den"])</script><script>self.__next_f.push([1,"ied',\n functionality_storage: 'denied',\n personalization_storage: 'denied',\n security_storage: 'denied',\n ad_user_data: 'denied',\n ad_personalization: 'denied',\n region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU','SE','SI','MC','SK','MF','SM','GB','YT','IE','GF','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n wait_for_update: 500,\n });\n // Set default consent for all other regions\n gtag('consent', 'default', {\n ad_storage: 'granted',\n analytics_storage: 'granted',\n functionality_storage: 'granted',\n personalization_storage: 'granted',\n security_storage: 'granted',\n ad_user_data: 'granted',\n ad_personalization: 'granted',\n wait_for_update: 500,\n });\n 1b:[]\n"])</script><script>self.__next_f.push([1,"0:[\"$\",\"$La\",null,{\"buildId\":\"rs4PdJoYNL94klACI7DHw\",\"assetPrefix\":\"\",\"urlParts\":[\"\",\"partners\",\"technology-partners\",\"line\"],\"initialTree\":[\"\",{\"children\":[[\"locale\",\"en-us\",\"d\"],{\"children\":[\"(main)\",{\"children\":[\"partners\",{\"children\":[\"technology-partners\",{\"children\":[[\"slug\",\"line\",\"d\"],{\"children\":[\"__PAGE__\",{}]}]}]}]}]},\"$undefined\",\"$undefined\",true]}],\"initialSeedData\":[\"\",{\"children\":[[\"locale\",\"en-us\",\"d\"],{\"children\":[\"(main)\",{\"children\":[\"partners\",{\"children\":[\"technology-partners\",{\"children\":[[\"slug\",\"line\",\"d\"],{\"children\":[\"__PAGE__\",{},[[\"$Lb\",\"$Lc\",null],null],null]},[null,[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\",\"(main)\",\"children\",\"partners\",\"children\",\"technology-partners\",\"children\",\"$f\",\"children\"],\"error\":\"$10\",\"errorStyles\":[],\"errorScripts\":[],\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[null,[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\",\"(main)\",\"children\",\"partners\",\"children\",\"technology-partners\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[null,[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\",\"(main)\",\"children\",\"partners\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[[null,\"$L12\"],null],null]},[[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/d85d6a0cbc49ff63.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"1\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/a53ed4fffe70f1d9.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"2\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/ac677f3becdb0fb9.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"3\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/6ec5e54ae379e487.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]],[\"$\",\"html\",null,{\"lang\":\"en-us\",\"suppressHydrationWarning\":true,\"children\":[[\"$\",\"head\",null,{\"children\":[[\"$\",\"$L13\",null,{}],[[\"$\",\"$L14\",null,{\"id\":\"onetrust-sdk-script\",\"src\":\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\",\"strategy\":\"beforeInteractive\",\"data-document-language\":\"true\",\"type\":\"text/javascript\",\"data-domain-script\":\"a4189af1-fcc1-4ec1-9f51-e3bc768c6650\"}],[\"$\",\"$L14\",null,{\"id\":\"onetrust-init\",\"strategy\":\"afterInteractive\",\"children\":\"function OptanonWrapper() {}\"}]],[\"$\",\"$L14\",null,{\"id\":\"gtm-consent-mode\",\"strategy\":\"beforeInteractive\",\"children\":\"$15\"}],[[\"$\",\"$L14\",null,{\"id\":\"gtm-init\",\"strategy\":\"beforeInteractive\",\"children\":\"(function(w,l){\\n w[l]=w[l]||[];\\n w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\\n })(window,'dataLayer');\"}],[\"$\",\"$L14\",null,{\"id\":\"gtm-script\",\"strategy\":\"beforeInteractive\",\"async\":true,\"src\":\"https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ\"}]],\"$L16\",[\"$\",\"$L17\",null,{}],[\"$\",\"link\",null,{\"rel\":\"icon\",\"href\":\"/favicon.ico\",\"sizes\":\"any\"}]]}],[\"$\",\"body\",null,{\"className\":\"__variable_97c7bb en-us-locale\",\"children\":[[\"$\",\"noscript\",null,{\"children\":[\"$\",\"iframe\",null,{\"src\":\"https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ\",\"height\":\"0\",\"width\":\"0\",\"style\":{\"display\":\"none\",\"visibility\":\"hidden\"}}]}],\"$L18\"]}],null]}]],null],null]},[null,[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":[[\"$\",\"title\",null,{\"children\":\"404: This page could not be found.\"}],[\"$\",\"div\",null,{\"style\":{\"fontFamily\":\"system-ui,\\\"Segoe UI\\\",Roboto,Helvetica,Arial,sans-serif,\\\"Apple Color Emoji\\\",\\\"Segoe UI Emoji\\\"\",\"height\":\"100vh\",\"textAlign\":\"center\",\"display\":\"flex\",\"flexDirection\":\"column\",\"alignItems\":\"center\",\"justifyContent\":\"center\"},\"children\":[\"$\",\"div\",null,{\"children\":[[\"$\",\"style\",null,{\"dangerouslySetInnerHTML\":{\"__html\":\"body{color:#000;background:#fff;margin:0}.next-error-h1{border-right:1px solid rgba(0,0,0,.3)}@media (prefers-color-scheme:dark){body{color:#fff;background:#000}.next-error-h1{border-right:1px solid rgba(255,255,255,.3)}}\"}}],[\"$\",\"h1\",null,{\"className\":\"next-error-h1\",\"style\":{\"display\":\"inline-block\",\"margin\":\"0 20px 0 0\",\"padding\":\"0 23px 0 0\",\"fontSize\":24,\"fontWeight\":500,\"verticalAlign\":\"top\",\"lineHeight\":\"49px\"},\"children\":\"404\"}],[\"$\",\"div\",null,{\"style\":{\"display\":\"inline-block\"},\"children\":[\"$\",\"h2\",null,{\"style\":{\"fontSize\":14,\"fontWeight\":400,\"lineHeight\":\"49px\",\"margin\":0},\"children\":\"This page could not be found.\"}]}]]}]}]],\"notFoundStyles\":[]}]],null],\"couldBeIntercepted\":false,\"initialHead\":[null,\"$L19\"],\"globalErrorComponent\":\"$1a\",\"missingSlots\":\"$W1b\"}]\n"])</script><script>self.__next_f.push([1,"1d:I[78748,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8649\",\"static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js\"],\"default\"]\n1e:I[75318,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"ThemeProvider\"]\n1f:I[21330,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"MarketoFormsProvider\"]\n20:I[41610,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"BrazeSdkProvider\"]\n21:I[78589,[\"2574\",\"static/ch"])</script><script>self.__next_f.push([1,"unks/2574-983010db2095872b.js\",\"7039\",\"static/chunks/7039-2043547fbf600338.js\",\"6816\",\"static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js\"],\"default\"]\n23:I[55150,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"OneTrustReinit\"]\n1c:T15c5,"])</script><script>self.__next_f.push([1,"window._vwo_code||(function(){var w=window,d=document;var account_id=1198045,version=2.2,settings_tolerance=2000,hide_element='body',hide_element_style='opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important';if(f=!1,v=d.querySelector('#vwoCode'),cc={},-1\u003cd.URL.indexOf('__vwo_disable__')||w._vwo_code)return;try{var e=JSON.parse(localStorage.getItem('_vwo_'+account_id+'_config'));cc=e\u0026\u0026'object'==typeof e?e:{}}catch(e){}function r(t){try{return decodeURIComponent(t)}catch(e){return t}}var s=(()=\u003e{var e={combination:[],combinationChoose:[],split:[],exclude:[],uuid:null,consent:null,optOut:null},t=d.cookie||'';if(t)for(var i,n,o=/(?:^|;\\s*)(?:(_vis_opt_exp_(\\d+)_combi=([^;]*))|(_vis_opt_exp_(\\d+)_combi_choose=([^;]*))|(_vis_opt_exp_(\\d+)_split=([^:;]*))|(_vis_opt_exp_(\\d+)_exclude=[^;]*)|(_vis_opt_out=([^;]*))|(_vwo_global_opt_out=[^;]*)|(_vwo_uuid=([^;]*))|(_vwo_consent=([^;]*)))/g;null!==(i=o.exec(t));)try{i[1]?e.combination.push({id:i[2],value:r(i[3])}):i[4]?e.combinationChoose.push({id:i[5],value:r(i[6])}):i[7]?e.split.push({id:i[8],value:r(i[9])}):i[10]?e.exclude.push({id:i[11]}):i[12]?e.optOut=r(i[13]):i[14]?e.optOut=!0:i[15]?e.uuid=r(i[16]):i[17]\u0026\u0026(n=r(i[18]),e.consent=n\u0026\u00263\u003c=n.length?n.substring(0,3):null)}catch(e){}return e})();function n(){var e=(()=\u003e{if(w.VWO\u0026\u0026Array.isArray(w.VWO))for(var e=0;e\u003cw.VWO.length;e++){var t=w.VWO[e];if(Array.isArray(t)\u0026\u0026('setVisitorId'===t[0]||'setSessionId'===t[0]))return!0}return!1})(),t='a='+account_id+'\u0026u='+encodeURIComponent(w._vis_opt_url||d.URL)+'\u0026vn='+version+'\u0026ph=1'+('undefined'!=typeof platform?'\u0026p='+platform:'')+'\u0026st='+w.performance.now(),e=(!e\u0026\u0026((e=(()=\u003e{var e,t=[],i={},n=w.VWO\u0026\u0026w.VWO.appliedCampaigns||{};for(e in n){var o=n[e]\u0026\u0026n[e].v;o\u0026\u0026(t.push(e+'-'+o+'-1'),i[e]=!0)}if(s\u0026\u0026s.combination)for(var r=0;r\u003cs.combination.length;r++){var a=s.combination[r];i[a.id]||t.push(a.id+'-'+a.value)}return t.join('|')})())\u0026\u0026(t+='\u0026c='+e),(e=(()=\u003e{var e=[],t={};if(s\u0026\u0026s.combinationChoose)for(var i=0;i\u003cs.combinationChoose.length;i++){var n=s.combinationChoose[i];e.push(n.id+'-'+n.value),t[n.id]=!0}if(s\u0026\u0026s.split)for(var o=0;o\u003cs.split.length;o++)t[(n=s.split[o]).id]||e.push(n.id+'-'+n.value);return e.join('|')})())\u0026\u0026(t+='\u0026cc='+e),e=(()=\u003e{var e={},t=[];if(w.VWO\u0026\u0026Array.isArray(w.VWO))for(var i=0;i\u003cw.VWO.length;i++){var n=w.VWO[i];if(Array.isArray(n)\u0026\u0026'setVariation'===n[0]\u0026\u0026n[1]\u0026\u0026Array.isArray(n[1]))for(var o=0;o\u003cn[1].length;o++){var r,a=n[1][o];a\u0026\u0026'object'==typeof a\u0026\u0026(r=a.e,a=a.v,r)\u0026\u0026a\u0026\u0026(e[r]=a)}}for(r in e)t.push(r+'-'+e[r]);return t.join('|')})())\u0026\u0026(t+='\u0026sv='+e),s\u0026\u0026s.optOut\u0026\u0026(t+='\u0026o='+s.optOut),(()=\u003e{var e=[],t={};if(s\u0026\u0026s.exclude)for(var i=0;i\u003cs.exclude.length;i++){var n=s.exclude[i];t[n.id]||(e.push(n.id),t[n.id]=!0)}return e.join('|')})());return e\u0026\u0026(t+='\u0026e='+e),s\u0026\u0026s.uuid\u0026\u0026(t+='\u0026id='+s.uuid),s\u0026\u0026s.consent\u0026\u0026(t+='\u0026consent='+s.consent),w.name\u0026\u0026-1\u003cw.name.indexOf('_vis_preview')\u0026\u0026(t+='\u0026pM=true'),w.VWO\u0026\u0026w.VWO.ed\u0026\u0026(t+='\u0026ed='+w.VWO.ed),t}code={nonce:v\u0026\u0026v.nonce,library_tolerance:function(){return'undefined'!=typeof library_tolerance?library_tolerance:void 0},settings_tolerance:function(){return cc.sT||settings_tolerance},hide_element_style:function(){return'{'+(cc.hES||hide_element_style)+'}'},hide_element:function(){return performance.getEntriesByName('first-contentful-paint')[0]?'':'string'==typeof cc.hE?cc.hE:hide_element},getVersion:function(){return version},finish:function(e){var t;f||(f=!0,(t=d.getElementById('_vis_opt_path_hides'))\u0026\u0026t.parentNode.removeChild(t),e\u0026\u0026((new Image).src='https://dev.visualwebsiteoptimizer.com/ee.gif?a='+account_id+e))},finished:function(){return f},addScript:function(e){var t=d.createElement('script');t.type='text/javascript',e.src?t.src=e.src:t.text=e.text,v\u0026\u0026t.setAttribute('nonce',v.nonce),d.getElementsByTagName('head')[0].appendChild(t)},load:function(e,t){t=t||{};var i=new XMLHttpRequest;i.open('GET',e,!0),i.withCredentials=!t.dSC,i.responseType=t.responseType||'text',i.onload=function(){if(t.onloadCb)return t.onloadCb(i,e);200===i.status?w._vwo_code.addScript({text:i.responseText}):w._vwo_code.finish('\u0026e=loading_failure:'+e)},i.onerror=function(){if(t.onerrorCb)return t.onerrorCb(e);w._vwo_code.finish('\u0026e=loading_failure:'+e)},i.send()},init:function(){var e,t,i=this.settings_tolerance(),i=(w._vwo_settings_timer=setTimeout(function(){w._vwo_code.finish()},i),'body'!==this.hide_element()?(e=d.createElement('style'),t=(i=this.hide_element())?i+this.hide_element_style():'',i=d.getElementsByTagName('head')[0],e.setAttribute('id','_vis_opt_path_hides'),v\u0026\u0026e.setAttribute('nonce',v.nonce),e.setAttribute('type','text/css'),e.styleSheet?e.styleSheet.cssText=t:e.appendChild(d.createTextNode(t)),i.appendChild(e)):(e=d.getElementsByTagName('head')[0],(t=d.createElement('div')).style.cssText='z-index: 2147483647 !important;position: fixed !important;left: 0 !important;top: 0 !important;width: 100% !important;height: 100% !important;background:white!important;',t.setAttribute('id','_vis_opt_path_hides'),t.classList.add('_vis_hide_layer'),e.parentNode.insertBefore(t,e.nextSibling)),'https://dev.visualwebsiteoptimizer.com/j.php?'+n());-1!==w.location.search.indexOf('_vwo_xhr')?this.addScript({src:i}):this.load(i+'\u0026x=true',{l:1})}};w._vwo_code=code;code.init();})();(function(){var t=window;function d(){var e;t._vwo_code\u0026\u0026(e=d.hidingStyle=document.getElementById('_vis_opt_path_hides')||d.hidingStyle,t._vwo_code.finished()||t._vwo_code.libExecuted||t.VWO\u0026\u0026t.VWO.dNR||(document.getElementById('_vis_opt_path_hides')||document.getElementsByTagName('head')[0].appendChild(e),requestAnimationFrame(d)))}d();})();"])</script><script>self.__next_f.push([1,"16:[[\"$\",\"link\",null,{\"rel\":\"preconnect\",\"href\":\"https://dev.visualwebsiteoptimizer.com\"}],[\"$\",\"script\",null,{\"type\":\"text/javascript\",\"id\":\"vwoCode\",\"dangerouslySetInnerHTML\":{\"__html\":\"$1c\"}}]]\n"])</script><script>self.__next_f.push([1,"18:[\"$\",\"$L1d\",null,{\"formats\":\"$undefined\",\"locale\":\"en-us\",\"messages\":{\"customerStoryHeading\":\"Customer Stories\",\"customerStorySubHeading\":\"See how companies of all sizes are exceeding expectations with Braze.\",\"paginationNext\":\"Next\",\"paginationPrev\":\"Previous\",\"paginationGoTo\":\"Pagination link to page number {pageNumber}\",\"scrollTo\":\"scroll to {label}{href}\",\"successStoryHeading\":\"Check out our success stories.\",\"subscribe\":\"SUBSCRIBE\",\"newsletterDesc\":\"Sign up for regular updates from Braze.\",\"conversionPanelHeading\":\"It's time to be a better marketer\",\"getStarted\":\"Get Started\",\"seeHowBrazeWorks\":\"See How Braze Works\",\"resources\":\"Resources\",\"caseStudies\":\"Case Studies\",\"readTime\":\" min read\",\"caseStudyRelatedListingHeading\":\"Check out more Case Studies\",\"caseStudyRelatedListingButton\":\"View Case Studies\",\"blogRelatedListingButton\":\"View the Blog\",\"reportAndGuideRelatedListingHeading\":\"Check out more Reports \u0026 Guides.\",\"reportAndGuideRelatedListingButton\":\"View Case Reports \u0026 Guides\",\"blog\":\"Blog\",\"report\":\"Report\",\"guide\":\"Guide\",\"case study\":\"Case Study\",\"video\":\"Video\",\"technology\":\"Technology\",\"event\":\"Event\",\"webinar\":\"Webinar\",\"partners\":\"Partners\",\"solutions\":\"Solutions\",\"amplifiers\":\"Amplifiers\",\"reportsAndGuides\":\"Reports \u0026 Guides\",\"webinarsAndEvents\":\"Webinars \u0026 Events\",\"publishedOn\":\"Published on\",\"editedOn\":\"Last edited on\",\"problem\":\"Problem\",\"strategy\":\"Strategy\",\"results\":\"Results\",\"byTheMetric\":\"BY THE METRICS\",\"alloysPartnerships\":\"ALLOYS PARTNERSHIPS\",\"featuredTopics\":\"FEATURED TOPICS\",\"productsUsed\":\"PRODUCTS USED\",\"author\":\"AUTHOR{plural}\",\"partnerItem1\":\"Expand what's possible with a Technology Partner\",\"partnerItem2\":\"Evolve and implement your strategy with a Solutions Partner\",\"partnerItem3\":\"Help Braze Customers Drive Customer Engagement\",\"partnerItemLabel1\":\"Explore Technology Partners\",\"solutionPartnerExplore\":\"Explore Delivery Partners\",\"deliveryPartnerExplore\":\"Explore Delivery Partners\",\"partnerItemLabel3\":\"Become a Partner\",\"technologyPartnerHeading\":\"Technology Partners\",\"technologyPartnerSubheading\":\"Make the most of our open, flexible ecosystem—built to work seamlessly with the technologies your team uses to create more meaningful customer experiences. Explore our 140+ Technology Partnership Integrations.\",\"technologyPartnerExplore\":\"Explore Technology Partners\",\"technologyPartnerCTA1\":\"Become a Technology Partner\",\"partnerContentBoxHeading1\":\"Join our open technology ecosystem\",\"partnerContentBoxDescription1\":\"Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.\",\"partnerContentBoxHeading2\":\"Join our global services network\",\"partnerContentBoxDescription2\":\"Agencies, consultants, and systems integrators build robust service offerings with Braze.\",\"partnerSwitchHeading\":\"Shape the future of customer engagement with us\",\"partnerSwitchContent1\":\"Differentiate your product and service offerings\",\"partnerSwitchContent2\":\"Join a global community of innovators\",\"partnerSwitchContent3\":\"Tap into training, certification, marketing, and sales program support\",\"solutionPartnerHeading\":\"Meet our Delivery Partners\",\"solutionPartnerSubheading\":\"Unlock the full value of the Braze platform with our global network of agencies, consultancies, and systems integrators. Whether you need help with end-to-end migration, technical implementation, or long-term strategy, our Delivery partners have the expertise to bring powerful customer experiences to life. We work with the world’s leading service providers to ensure your team is ready to scale and succeed.\",\"solutionPartnerCTA\":\"Become a Delivery Partner\",\"eventsDescription\":\"Check out our upcoming events, on and offline.\",\"eventsAndWebinars\":\"Events and Webinars\",\"upcomingE\u0026W\":\"Upcoming Events and Webinars\",\"upcomingEvent\":\"Upcoming Events\",\"pastEvent\":\"Past Events\",\"pastE\u0026W\":\"Past Events and Webinars\",\"blogHeading\":\"Welcome to the Blog\",\"blogSubheading\":\"Thought leadership and key insights from customer engagement experts at Braze.\",\"reportAndGuideHeading\":\"Reports and Guides\",\"reportAndGuideSubeading\":\"Check out our articles and guides on the latest in customer engagement.\",\"readReportAndGuide\":\"Read our Reports \u0026 Guides\",\"videoHeading\":\"Welcome to the Braze Videos\",\"videoSubheading\":\"Thought leadership and key insights from customer engagement experts at Braze.\",\"relatedContent\":\"Related Content\",\"404Error\":\"404 ERROR\",\"404Heading\":\"Sorry, we can’t seem to find the page you’re looking for.\",\"404CTA1\":\"Go to Homepage\",\"404CTA2\":\"Go to Resource Hub\",\"glossary\":\"Glossary\",\"glossaryHeading\":\"The Braze Glossary\",\"glossarySubheading\":\"Explore the most common acronyms and phrases at Braze.\",\"newsHeading\":\"Braze News\",\"newsSubheading1\":\"Check out the latest press about Braze.\",\"newsSubheading2\":\"Interested in including us in a story? Contact press@braze.com\",\"news\":\"News\",\"mediaCoverage\":\"Media Coverage\",\"mediaAssets\":\"Media Assets\",\"pressRelease\":\"Press Release\",\"media1\":\"Braze Logo\",\"media2\":\"Bill Magnuson Headshot\",\"media3\":\"Jon Hyman Headshot\",\"media4\":\"Braze Group Photo\",\"searchGlossary\":\"Search the Glossary\",\"tableOfContents\":\"TABLE OF CONTENTS\",\"definition\":\"DEFINITION\",\"usedInSentences\":\"USED IN A SENTENCE\",\"back\":\"Back\",\"backToTop\":\"Back to top\",\"whatisPartner\":\"What is {partner}?\",\"howWeWorkTogether\":\"How we work together\",\"aboutPartnerSolution\":\"About {solution}\",\"region\":\"Region\",\"regions\":\"Regions\",\"viewDocumentation\":\"View Documentation\",\"viewPartnerWebsite\":\"View Partner Website\",\"viewMore\":\"View More\",\"home\":\"Home\",\"resourceHub\":\"Resource Hub\",\"resourceHeading\":\"Thought leadership, tips, and tricks for world-class customer engagement\",\"search\":\"Search\",\"clear\":\"Clear\",\"articles\":\"Articles\",\"article\":\"Article\",\"videos\":\"Videos\",\"webinars\":\"Webinars\",\"featuredStories\":\"Featured Stories\",\"resourceDesc1\":\"Discover the most recent marketing insights.\",\"resourceDesc2\":\"Read how brands are achieving their biggest milestones\",\"viewCategory\":\"View Category\",\"searchHeading\":\"Find what you’re looking for.\",\"searchSubheading\":\"Search our content to learn more about attracting and retaining customers.\",\"relatedSearch\":\"RELATED SEARCHES\",\"showingResults\":\"Showing {count} results\",\"newest\":\"Newest\",\"oldest\":\"Oldest\",\"sortBy\":\"Sort by\",\"checkMoreVideos\":\"Check out more videos\",\"viewVideos\":\"View Videos\",\"checkMoreWebinars\":\"Check out more Webinars\",\"viewWebinars\":\"View Webinars\",\"checkMorePressReleases\":\"Check out more press releases\",\"viewPressReleases\":\"View more press releases\",\"latestNewsAnnouncements\":\"Latest News Announcements\",\"page\":\"page\",\"productPage\":\"Product Page\",\"searchPlaceHolder\":\"Enter search term\",\"signUp\":\"SIGN UP\",\"readMore\":\"Read More\",\"useCase\":\"Use Case\",\"topic\":\"Topic\",\"product\":\"Product\",\"industry\":\"Industry\",\"all\":\"All\",\"eventType\":\"Event Type\",\"pressReleaseHeading\":\"Braze Press Releases\",\"pressReleaseSubheading1\":\"Check out the latest press about Braze.\",\"pressReleaseSubheading2\":\"Interested in including us in a story? Contact press@braze.com\",\"amplifiersPartnerHeading\":\"Braze Amplifiers\",\"solutionsFeatured\":\"Featured Solutions\",\"partnersFeatured\":\"Featured Partners\",\"partnersHero\":\"Partners hero\",\"partnersHeroTitle\":\"Become a Partner: Shape the future of customer engagement with us\",\"brazeAlloysPartnerNetwork\":\"Braze Alloys Partner Network\",\"amplifiersPartnerSubheading\":\"Supercharge the power of Braze with pre-built partner solutions designed to accelerate success. Developed by our trusted partners, these solutions tackle specific business and industry needs, helping you achieve more, faster.\",\"amplifiersPartnerExplore\":\"Explore Amplifiers\",\"verifiedPartner\":\"Verified Partner\",\"featuredContent\":\"Featured Content\",\"formInvalidOptinValue\":\"Please select one option only and then submit your preference.\",\"formInvalidBusinessEmail\":\"Please enter your business email address.\",\"formMultistepRequired\":\"Please fill in required fields before proceeding.\",\"formMultistepInvalid\":\"Please correct the invalid fields above before proceeding.\",\"formMultistepInstruction\":\"Fill out form: Step {step} of 2\",\"contentType\":\"Content type\",\"tldr\":\"TL:DR\",\"category\":\"Category\",\"A-Z\":\"A-Z\",\"Z-A\":\"Z-A\",\"deselectAll\":\"Deselect all\",\"noSearchResults\":\"No results found\",\"partnerSearchHeading\":\"Explore our Partners\",\"partnerSearchSubheading\":\"Explore and connect with our trusted Technology and Solution partners.\",\"formPostSubmitLink\":\"Go To Resource\",\"formPostSubmitDownload\":\"Download Resource\",\"contactSupportHeading\":\"Looking for Tech Support?\",\"contactSupportDescription\":\"Submit a support case directly in the Braze dashboard.\",\"connectWithSales\":\"Connect with Sales\",\"loading\":\"Loading...\",\"howCanWeHelp\":\"How can we help?\",\"imLookingFor\":\"I'm looking for...\",\"relatedTags\":\"Related Tags\",\"noJobsFound\":\"No jobs found\",\"errorMessageUnexpected\":\"An unexpected error occurred. Please try again.\",\"thankYou\":\"Thank you!\",\"solution\":\"Solution\",\"slogan\":\"Be Absolutely Engaging.\",\"seoDescription\":\"Power customer-centric interactions between consumers and brands in real-time.\",\"preferenceCenterBannerText\":\"You have been opted out of Advertising Cookies. To opt out of other types of sharing, please opt out of personalized advertising below. Braze does not otherwise sell or share your personal data. For more information, please see our\",\"preferenceCenterBannerLinkText\":\"California Notice at Collection\",\"faq\":\"FAQ\",\"frequentlyAskedQuestions\":\"Frequently Asked Questions\",\"test_singleBraces\":\"Hello {name}\",\"test_doubleBraces\":\"Hello {{name}}\",\"test_multipleVars\":\"{name} lives in {city}\",\"allRightsReserved\":\"All Rights Reserved\",\"cookies\":\"Cookies\",\"doNotSellOrShareMyPersonalInformation\":\"Do Not Sell or Share My Personal Information\",\"blogDetailPage\":{\"summary\":\"Summary\",\"show more\":\"Show more\",\"show less\":\"Show less\"},\"videoThumbnail\":\"video thumbnail\",\"videoPlayButton\":\"play video\",\"youtubeIframe\":\"Embedded YouTube Video\"},\"now\":\"$undefined\",\"timeZone\":\"UTC\",\"children\":[[\"$\",\"$L1e\",null,{\"children\":[\"$\",\"$L1f\",null,{\"children\":[\"$\",\"$L20\",null,{\"children\":[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\"],\"error\":\"$21\",\"errorStyles\":[],\"errorScripts\":[],\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$L22\",\"notFoundStyles\":[]}]}]}]}],[\"$\",\"$L23\",null,{}]]}]\n"])</script><script>self.__next_f.push([1,"19:[[\"$\",\"meta\",\"0\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1\"}],[\"$\",\"meta\",\"1\",{\"charSet\":\"utf-8\"}],[\"$\",\"title\",\"2\",{\"children\":\"Line\"}],[\"$\",\"meta\",\"3\",{\"name\":\"description\",\"content\":\"Line Business allows Brands to communicate directly with their customers through rich, two-way messaging for promotional and non-promotional messages.\"}],[\"$\",\"meta\",\"4\",{\"name\":\"robots\",\"content\":\"index, follow\"}],[\"$\",\"link\",\"5\",{\"rel\":\"canonical\",\"href\":\"https://www.braze.com/partners/technology-partners/line\"}],[\"$\",\"link\",\"6\",{\"rel\":\"alternate\",\"hrefLang\":\"ko\",\"href\":\"https://www.braze.com/ko/partners/technology-partners/line\"}],[\"$\",\"link\",\"7\",{\"rel\":\"alternate\",\"hrefLang\":\"fr\",\"href\":\"https://www.braze.com/fr/partners/technology-partners/line\"}],[\"$\",\"link\",\"8\",{\"rel\":\"alternate\",\"hrefLang\":\"ja\",\"href\":\"https://www.braze.com/ja/partners/technology-partners/line\"}],[\"$\",\"link\",\"9\",{\"rel\":\"alternate\",\"hrefLang\":\"pt-br\",\"href\":\"https://www.braze.com/pt-br/partners/technology-partners/line\"}],[\"$\",\"link\",\"10\",{\"rel\":\"alternate\",\"hrefLang\":\"en-us\",\"href\":\"https://www.braze.com/partners/technology-partners/line\"}],[\"$\",\"link\",\"11\",{\"rel\":\"alternate\",\"hrefLang\":\"x-default\",\"href\":\"https://www.braze.com/partners/technology-partners/line\"}],[\"$\",\"meta\",\"12\",{\"property\":\"og:title\",\"content\":\"Line\"}],[\"$\",\"meta\",\"13\",{\"property\":\"og:description\",\"content\":\"Line Business allows Brands to communicate directly with their customers through rich, two-way messaging for promotional and non-promotional messages.\"}],[\"$\",\"meta\",\"14\",{\"property\":\"og:url\",\"content\":\"https://www.braze.com/partners/technology-partners/line\"}],[\"$\",\"meta\",\"15\",{\"property\":\"og:image\",\"content\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/2022965bfdb318342cc9227ec4c8e88a5b35635e-2400x1256.png\"}],[\"$\",\"meta\",\"16\",{\"name\":\"twitter:card\",\"content\":\"summary_large_image\"}],[\"$\",\"meta\",\"17\",{\"name\":\"twitter:title\",\"content\":\"Line\"}],[\"$\",\"meta\",\"18\",{\"name\":\"twitter:description\",\"content\":\"Line Business allows Brands to communicate directly with their customers through rich, two-way messaging for promotional and non-promotional messages.\"}],[\"$\",\"meta\",\"19\",{\"name\":\"twitter:image\",\"content\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/2022965bfdb318342cc9227ec4c8e88a5b35635e-2400x1256.png\"}],[\"$\",\"meta\",\"20\",{\"name\":\"next-size-adjust\"}]]\n"])</script><script>self.__next_f.push([1,"b:null\n"])</script><script>self.__next_f.push([1,"24:I[25007,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"GlobalBanner\"]\n25:I[35807,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"TrackedLink\"]\n26:I[13928,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/319"])</script><script>self.__next_f.push([1,"8-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8649\",\"static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js\"],\"Image\"]\n27:I[13167,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"MobileMenuToggle\"]\n28:I[28519,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"NavMenu\"]\n29:I[23897,[\"5494\",\"static/chunks/ffb7"])</script><script>self.__next_f.push([1,"5e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"default\"]\n2a:I[72411,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"\"]\n2b:I[48063,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-"])</script><script>self.__next_f.push([1,"8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"DoNotSellLink\"]\n2c:I[59467,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"CaliforniaNoticeLink\"]\n2d:\"$Sreact.suspense\"\n2f:I[94694,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8649\",\"static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js\"],\"Button\"]\n"])</script><script>self.__next_f.push([1,"12:[[\"$\",\"header\",null,{\"id\":\"site-header\",\"className\":\"fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50\",\"data-site-header\":true,\"children\":[[\"$\",\"$L24\",null,{}],[\"$\",\"nav\",null,{\"id\":\"main-nav-container\",\"className\":\"container flex items-center h-full\",\"aria-label\":\"Main site\",\"children\":[[\"$\",\"$L25\",null,{\"className\":\"flex shrink-0 grow-0 basis-20 items-center xl:mr-10\",\"href\":\"/\",\"trackingText\":\"Homepage (Logo)\",\"data-event-name\":\"Header\",\"data-event-label\":\"Logo\",\"aria-label\":\"Homepage\",\"children\":[\"$\",\"$L26\",null,{\"src\":{\"src\":\"/_next/static/media/logo.210d28cb.png\",\"height\":47,\"width\":100,\"blurDataURL\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAHlBMVEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC3KG9qAAAACnRSTlMEZ3cZikwfPVxX83pwGAAAAAlwSFlzAAALEwAACxMBAJqcGAAAACVJREFUeJwVxcERACAIA8FLAqj9N+ywn+WSzCS4LKmM+u3NOoYPBzUAV9vBJ7AAAAAASUVORK5CYII=\",\"blurWidth\":8,\"blurHeight\":4},\"width\":100,\"height\":32,\"alt\":\"braze\",\"loading\":\"lazy\",\"className\":\"block\"}]}],[\"$\",\"$L27\",null,{\"mainCta\":{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"title\":\"Get Started\"},\"children\":[[\"$\",\"$L28\",null,{\"navItems\":[{\"_key\":\"d5824836636a5971c91645524813c681\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"link\":\"product/data-activation\",\"title\":\"Data Activation\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"title\":\"Personalization\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/testing-experimentation\",\"title\":\"Experimentation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/cross-channel-messaging\",\"title\":\"Cross-Channels\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/audience-sync\",\"title\":\"Media Sync\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Messaging\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"Introducing Sage AI by Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\"}},\"navFooter\":null,\"navLink\":\"/value-of-braze\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"8ef2089e6311\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"title\":\"Product Overview\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/product\",\"title\":\"How it Works\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/sage-ai\",\"specialBranding\":\"sageAi\",\"title\":\"Introducing Sage AI by Braze\"}]}]},\"title\":\"Why Braze?\"},{\"_key\":\"5ab47b4b58cda1c3114776ea34ce2ae7\",\"_type\":\"experiment\",\"brazeFeatureFlagId\":\"FY26Q404\",\"navFooter\":null,\"status\":\"active\",\"title\":\"FY26Q404 | Nav experiment | Product\",\"variantIdPropertyName\":\"variant\",\"variants\":[{\"_key\":\"e03c6df8dbef\",\"_type\":\"experimentVariant\",\"isDefault\":true,\"title\":\"Default\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"UPDATES\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"FY26Q404\"},{\"_key\":\"03e2c7833fb9588223b72d76ef6ad222\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 01\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-01\"},{\"_key\":\"e5b915a1604562980a83d35416ca4c04\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 02\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"b300fa7ee1b4\",\"_type\":\"navItemList\",\"heading\":\"OVERVIEW\",\"navItems\":[{\"_key\":\"d27645a7fb45\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/overview\",\"specialBranding\":\"orange-fade-square\",\"title\":\"The Braze Platform\"}]},{\"_key\":\"329ff897a436\",\"_type\":\"navItemList\",\"heading\":\"CAPABILITIES\",\"navItems\":[{\"_key\":\"17595113e186\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Braze Data Platform\"},{\"_key\":\"af6b54363480\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAl™\"},{\"_key\":\"230e58bcffd3\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Journey Orchestration\"},{\"_key\":\"71161146b74c\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"93881cd20a70\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"specialBranding\":\"purple-fade-square\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"a083cece87ed\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Reporting \u0026 Analytics\"},{\"_key\":\"f1f4e7082bd5\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Cross-Channel\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically-integrated technology\"}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":false,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-02\"}]},{\"_key\":\"d569f32d74f4\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"9a21a868f0c0\",\"_type\":\"navItemList\",\"heading\":\"Industries\",\"navItems\":[{\"_key\":\"55197816f85c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/solutions/retail-and-ecommerce\",\"title\":\"Retail \u0026 eCommerce\"},{\"_key\":\"e76c29cb4353\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/solutions/financial-services\",\"title\":\"Financial Services\"},{\"_key\":\"5d891afbc048\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"map-01\",\"provider\":\"braze\"},\"link\":\"/solutions/travel-hospitality\",\"title\":\"Travel \u0026 Hospitality\"},{\"_key\":\"fa8ecd329386\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/solutions/media-entertainment\",\"title\":\"Media \u0026 Entertainment\"},{\"_key\":\"d33ef9ea03bd\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"gaming-pad-01\",\"provider\":\"braze\"},\"link\":\"/solutions/gaming\",\"title\":\"Gaming\"},{\"_key\":\"f0b81fe7e5e1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"play\",\"provider\":\"braze\"},\"link\":\"/solutions/on-demand\",\"title\":\"On Demand\"},{\"_key\":\"bd9b98bde7d2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"heart-rounded\",\"provider\":\"braze\"},\"link\":\"/solutions/qsr\",\"title\":\"QSR\"}]},{\"_key\":\"c804b611c42c\",\"_type\":\"navItemList\",\"heading\":\"Use Cases\",\"navItems\":[{\"_key\":\"0c31a4e9ac4b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/solutions/optimize-onboarding\",\"title\":\"Optimize Onboarding\"},{\"_key\":\"0f75c9326c4a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pencil-01\",\"provider\":\"braze\"},\"link\":\"/solutions/boost-productivity\",\"title\":\"Boost Productivity\"},{\"_key\":\"00a88b4ca66c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pie-chart-01\",\"provider\":\"braze\"},\"link\":\"/solutions/improve-acquisition\",\"title\":\"Improve Acquisitions\"},{\"_key\":\"810bf8be090b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-down-01\",\"provider\":\"braze\"},\"link\":\"/solutions/reduce-churn\",\"title\":\"Reduce Churn\"},{\"_key\":\"6f3d8d912978\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-notification-square\",\"provider\":\"braze\"},\"link\":\"/solutions/increase-engagement\",\"title\":\"Increase Engagement\"}]},{\"_key\":\"f5d12a81c390\",\"_type\":\"navItemList\",\"heading\":\"Braze For\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-01\",\"provider\":\"braze\"},\"link\":\"/braze-for-engineering\",\"title\":\"Engineering\"},{\"_key\":\"9c23e5c36a6f\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"users-03\",\"provider\":\"braze\"},\"link\":\"/braze-for-startups\",\"title\":\"Startups\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"_type\":\"featuredContentCard\",\"content\":{\"_type\":\"report\",\"featuredImage\":{\"alt\":\"Smiling man holding a smartphone next to \\\"GLOBAL Customer Engagement Review 2026\\\" and the Braze logo.\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png\"}},\"language\":\"en-us\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6ed47717b43211357438a20fc374b0f988cd33d6-1300x540-png\",\"_type\":\"reference\"}},\"pageTitle\":\"Global Customer Engagement Review\",\"slug\":{\"_type\":\"slug\",\"current\":\"global-customer-engagement-review\"}}},\"description\":\"For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands\",\"heading\":\"2026 Global Customer Engagement Review\"}]},\"title\":\"Solutions\"},{\"_key\":\"c16a182d80e0\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"c73a41ed4314\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"4ce304ab6dfe\",\"_type\":\"navItem\",\"description\":\"Explore and connect with our trusted Technology or Solutions partners\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\",\"provider\":\"braze\"},\"link\":\"/partners\",\"title\":\"Braze Alloys\"},{\"_key\":\"93df7b88a2a4\",\"_type\":\"navItem\",\"description\":\"Discover our partnerships with the world's leading agencies, consultancies, and system integrators\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/partners/solutions-partners\",\"title\":\"Delivery Partners\"},{\"_key\":\"778232c055b9\",\"_type\":\"navItem\",\"description\":\"Explore our 140+ technology partnership integrations\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-02\",\"provider\":\"braze\"},\"link\":\"/partners/technology-partners\",\"title\":\"Technology Partners\"},{\"_key\":\"ecb8ef4b62da\",\"_type\":\"navItem\",\"description\":\"Supercharge the power of Braze with pre-built partner solutions designed to accelerate success\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"announcement-02\",\"provider\":\"braze\"},\"link\":\"/partners/braze-amplifiers\",\"title\":\"Braze Amplifiers\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":null,\"title\":\"Partners\"},{\"_key\":\"b2a01e682676\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"134d99094533\",\"_type\":\"navItemList\",\"heading\":\"Learn\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/resources\",\"title\":\"Resources Hub\"},{\"_key\":\"16600c98c60c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"thumbs-up\",\"provider\":\"braze\"},\"link\":\"/customers\",\"title\":\"Case Studies\"},{\"_key\":\"05eabdb4e95a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/resources/articles\",\"title\":\"Blog\"},{\"_key\":\"7726c804d339\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"line-chart-up-04\",\"provider\":\"braze\"},\"link\":\"/resources/reports-and-guides\",\"title\":\"Reports \u0026 Guides\"},{\"_key\":\"f0643f69d3e6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/resources/videos\",\"title\":\"Videos\"},{\"_key\":\"1e6237729c32\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"ticket-01\",\"provider\":\"braze\"},\"link\":\"/resources/webinars-and-events\",\"title\":\"Webinars \u0026 Events\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs\"},\"hasFooter\":true,\"heading\":\"User Documentation\",\"icon\":{\"_type\":\"icon\",\"name\":\"file-question-02\",\"provider\":\"braze\"}}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Grow\",\"navItems\":[{\"_key\":\"f5c7809578b6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/customer-community\",\"title\":\"Bonfire Customer Community\"},{\"_key\":\"e24cbe6f7eb1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/\",\"title\":\"Braze Learning\"},{\"_key\":\"4b9b04860bd2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-04\",\"provider\":\"braze\"},\"link\":\"/customer-champions\",\"title\":\"Customer Champion\"},{\"_key\":\"187b2f624c3d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification\",\"title\":\"Certification\"},{\"_key\":\"85b59ba1019e\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"search-refraction\",\"provider\":\"braze\"},\"link\":\"/resources/articles/glossary\",\"title\":\"Glossary\"}]},{\"_key\":\"437c2df32bb1\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Support\",\"navItems\":[{\"_key\":\"7faad9927174\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"help-circle\",\"provider\":\"braze\"},\"link\":\"/success\",\"title\":\"Support Overview\"},{\"_key\":\"6e2d6ed6eaf6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/customer-support-services\",\"title\":\"Professional Services\"},{\"_key\":\"a69cf0162381\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"headphones-02\",\"provider\":\"braze\"},\"link\":\"/customer-success\",\"title\":\"Customer Success\"}]}]},\"title\":\"Resources\"},{\"_key\":\"57a794378479\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"5c51fa720c20\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"_type\":\"navItem\",\"description\":\"Learn how Braze became the leading customer engagement platform\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/company\",\"title\":\"About Us\"},{\"_key\":\"09f6b770db33\",\"_type\":\"navItem\",\"description\":\"Get the latest news, numbers, and financial results\",\"icon\":{\"_type\":\"icon\",\"name\":\"switch-horizontal-01\",\"provider\":\"braze\"},\"link\":\"https://investors.braze.com/\",\"title\":\"Investor Relations\"},{\"_key\":\"311e09b9fefc\",\"_type\":\"navItem\",\"description\":\"Discover job openings \u0026 why people love working at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"title\":\"Careers\"},{\"_key\":\"e4a311c70601\",\"_type\":\"navItem\",\"description\":\"Explore our Environmental, Social, and Corporate Governance data\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"title\":\"ESG\"},{\"_key\":\"a47094f6fdaf\",\"_type\":\"navItem\",\"description\":\"Find out about the latest happenings at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"announcement-01\",\"provider\":\"braze\"},\"link\":\"/company/news\",\"title\":\"News\"},{\"_key\":\"72d32f7ad851\",\"_type\":\"navItem\",\"description\":\"Get information on our legal terms, policies, compliance, and more\",\"icon\":{\"_type\":\"icon\",\"name\":\"building-08\",\"provider\":\"braze\"},\"link\":\"/company/legal\",\"title\":\"Legal\"}]}],\"navSectionFooter\":{\"hasFooter\":false,\"specialBranding\":\"sageAi\"}},\"navFooter\":{\"cta\":{\"buttonStyle\":\"purple-link\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-02\",\"provider\":\"braze\"},\"link\":\"/company/contact\",\"text\":\"Contact Us\"},\"hasFooter\":true,\"heading\":\"Looking for something else?\"},\"navLink\":null,\"rightSection\":null,\"title\":\"Company\"}],\"className\":\"border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto\"}],[\"$\",\"$L25\",null,{\"href\":\"/search\",\"className\":\"xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4\",\"aria-label\":\"Search\",\"trackingText\":\"Search\",\"children\":[\"$\",\"svg\",null,{\"width\":16,\"height\":16,\"role\":\"img\",\"aria-label\":\"search-sm\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#search-sm\"}]}]}],[\"$\",\"$L29\",null,{\"languages\":[{\"_key\":\"c041569d9afe\",\"_type\":\"language\",\"languageCode\":\"en-us\",\"title\":\"English\"},{\"_key\":\"86dfb02ce026\",\"_type\":\"language\",\"languageCode\":\"fr\",\"title\":\"Français\"},{\"_key\":\"48f64ce723c3\",\"_type\":\"language\",\"languageCode\":\"ja\",\"title\":\"日本語\"},{\"_key\":\"a86f342e46bc\",\"_type\":\"language\",\"languageCode\":\"ko\",\"title\":\"한국어\"},{\"_key\":\"ff4a677e6bea\",\"_type\":\"language\",\"languageCode\":\"pt-br\",\"title\":\"Português BR\"}]}],[\"$\",\"$L28\",null,{\"navItems\":[{\"_key\":\"f02bb2375c46\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"rightSection\":null,\"title\":\"Log In\"},{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"rightSection\":null,\"title\":\"Get Started\"}],\"className\":\"flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0\"}]]}]]}]]}],[\"$\",\"main\",null,{\"children\":[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\",\"(main)\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L11\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Braze.\",[\"$\",\"br\",null,{}],\"Be Absolutely\",[\"$\",\"br\",null,{}],\"Engaging.™\"]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L2a\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Discord\",\"src\":{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2a\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Twitter\",\"src\":{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2a\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Linkedin\",\"src\":{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"e2cec5077444\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"73261f1d0b89\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Overview\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"e4fbe39d4d90\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Why Braze\",\"children\":\"Why Braze\"}],false,false,false]}],[\"$\",\"div\",\"741de93d71b8596c0922e16b9cf4053c\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Platform Overview\",\"children\":\"Braze Platform Overview\"}],false,false,false]}],[\"$\",\"div\",\"24a0e7d60deb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"How Braze Works\",\"children\":\"How Braze Works\"}],false,false,false]}],[\"$\",\"div\",\"69a7e854fa4f\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Product\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"7541fbf00d65\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/data-activation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Data Platform\",\"children\":\"Braze Data Platform\"}],false,false,false]}],[\"$\",\"div\",\"30f282d8a662\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"b7a0b97c5f6188fe9c05fac5c7102eb3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/brazeai-decisioning-studio\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI Decisioning Studio™\",\"children\":\"BrazeAI Decisioning Studio™\"}],false,false,false]}],[\"$\",\"div\",\"727c2213b55ee979fbb5589a139822a1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/ai-agents\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™ Agents\",\"children\":\"BrazeAI™ Agents\"}],false,false,false]}],[\"$\",\"div\",\"b167364e700b35aa10fe4c56a98f67d9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Cross-Channel Messaging\",\"children\":\"Cross-Channel Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f856be7694229b62d8e683df4f46d7e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Journey Orchestration\",\"children\":\"Journey Orchestration\"}],false,false,false]}],[\"$\",\"div\",\"4e5c7e98606da91b2243bc187b576b83\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reporting\",\"children\":\"Reporting\"}],false,false,false]}],[\"$\",\"div\",\"159ed3e017f2f2531070bcf9997cd7ae\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Email\",\"children\":\"Email\"}],false,false,false]}],[\"$\",\"div\",\"5595f9290ed7222435d424735df035b9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mobile App Messaging\",\"children\":\"Mobile App Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f5cea5293210842f761c3f0d9c0b7dc\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Web Messaging\",\"children\":\"Web Messaging\"}],false,false,false]}],[\"$\",\"div\",\"1ffe1ad111ec80ae1c60f42fcd43182e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"SMS/RCS\",\"children\":\"SMS/RCS\"}],false,false,false]}],[\"$\",\"div\",\"98be8160ce281f29b8ccf5b420988c7a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"de4f268b08b4f5b758a5658b89592ee4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media Audience Sync\",\"children\":\"Media Audience Sync\"}],false,false,false]}],[\"$\",\"div\",\"5cef6738a877b4f0a62d9e54ba8c5dc6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/line\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"LINE\",\"children\":\"LINE\"}],false,false,false]}],[\"$\",\"div\",\"71a35d0a2bf1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"f8d482c09cd1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L26\",\"21c96b154183\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L26\",\"d8f239c8e41e\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"2868cde74456\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"df008048f4d0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Solutions\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0cfb6fe4dfe3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Retail \u0026 eCommerce\",\"children\":\"Retail \u0026 eCommerce\"}],false,false,false]}],[\"$\",\"div\",\"12fcff8cca81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Financial Services\",\"children\":\"Financial Services\"}],false,false,false]}],[\"$\",\"div\",\"4052f39f0b14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Travel \u0026 Hospitality\",\"children\":\"Travel \u0026 Hospitality\"}],false,false,false]}],[\"$\",\"div\",\"5965626c20cb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media \u0026 Entertainment\",\"children\":\"Media \u0026 Entertainment\"}],false,false,false]}],[\"$\",\"div\",\"1a5e67b14012a490992fe255903d654a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/gaming\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Gaming\",\"children\":\"Gaming\"}],false,false,false]}],[\"$\",\"div\",\"b214b4e87f50\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"On Demand\",\"children\":\"On Demand\"}],false,false,false]}],[\"$\",\"div\",\"de9018cb5f84\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about QSR\",\"children\":\"QSR\"}],false,false,false]}],[\"$\",\"div\",\"1980826080e2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/optimize-onboarding\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Optimize Onboarding\",\"children\":\"Optimize Onboarding\"}],false,false,false]}],[\"$\",\"div\",\"5a863e50afc1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/boost-productivity\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Boost Productivity\",\"children\":\"Boost Productivity\"}],false,false,false]}],[\"$\",\"div\",\"0e42e9a7de4a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/improve-acquisition\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Improve Acquisition\",\"children\":\"Improve Acquisition\"}],false,false,false]}],[\"$\",\"div\",\"2ce5bd0ba7a4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/reduce-churn\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reduce Churn\",\"children\":\"Reduce Churn\"}],false,false,false]}],[\"$\",\"div\",\"e89123188e91\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/increase-engagement\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Increase Engagement\",\"children\":\"Increase Engagement\"}],false,false,false]}],[\"$\",\"div\",\"36cc659f7c80\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze for Engineering\",\"children\":\"Braze for Engineering\"}],false,false,false]}],[\"$\",\"div\",\"7055a7e35a70\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Company\"}],false,false,false,false,false]}],[\"$\",\"div\",\"774cff2c99d7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"About Us\",\"children\":\"About Us\"}],false,false,false]}],[\"$\",\"div\",\"c5bec2e53acb29909ccabbdd2517008e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Careers\",\"children\":\"Careers\"}],false,false,false]}],[\"$\",\"div\",\"bdd582aa0b81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"News\",\"children\":\"News\"}],false,false,false]}],[\"$\",\"div\",\"34e407082fc92350c39485695c0ecad1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Investor Relations\",\"children\":\"Investor Relations\"}],false,false,false]}],[\"$\",\"div\",\"01b5a9c92904888242495115390d09d5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about ESG\",\"children\":\"ESG\"}],false,false,false]}],[\"$\",\"div\",\"5f98ea2f39ce\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Legal\",\"children\":\"Legal\"}],false,false,false]}],[\"$\",\"div\",\"55519f6237ffdd5430010d5f562f4308\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Contact Us \u0026 Locations\",\"children\":\"Contact Us \u0026 Locations\"}],false,false,false]}]]}],[\"$\",\"div\",\"7f53ad245a15\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Resources\",\"children\":\"Resources\"}],false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Case Studies\",\"children\":\"Case Studies\"}],false,false,false]}],[\"$\",\"div\",\"d291c07717a1f30daefe9ab43c1aaf8d\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"403d67a880365106246f1d3328481ec7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reports \u0026 Guides\",\"children\":\"Reports \u0026 Guides\"}],false,false,false]}],[\"$\",\"div\",\"034ce97a887816e75476588278316230\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://www.braze.com/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Videos\",\"children\":\"Videos\"}],false,false,false]}],[\"$\",\"div\",\"e755f61f18b94c566affd4a95a3fd4f7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Webinars \u0026 Events\",\"children\":\"Webinars \u0026 Events\"}],false,false,false]}],[\"$\",\"div\",\"3ba7d46c0e532d50fc43a921b9f0ff5e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://learning.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learning\",\"children\":\"Learning\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentation\",\"children\":\"Documentation\"}],false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://www.braze.com/docs\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Documentation Home\",\"children\":\"Documentation Home\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"User Guide\",\"children\":\"User Guide\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Developer Guide\",\"children\":\"Developer Guide\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Partners\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys: All Partners\",\"children\":\"Braze Alloys: All Partners\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Partner Portal\",\"children\":\"Partner Portal\"}],false,false,false]}]]}],[\"$\",\"div\",\"233e3794535bd36b139f3a24384725d8\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Featured Reports\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/reports-and-guides/global-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"2026 Global Engagement Review\",\"children\":\"2026 Global Engagement Review\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Support\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Support Overview\",\"children\":\"Support Overview\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Services\",\"children\":\"Customer Services\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Success\",\"children\":\"Customer Success\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Helpful Links\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"System Status\",\"children\":\"System Status\"}],false,false,false]}],[\"$\",\"div\",\"03431faf86184efd3d895b5a10ebee23\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/help/support#access-the-support-portal \",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Technical Support\",\"children\":\"Technical Support\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2026,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"All Rights Reserved\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"type\":\"button\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Cookies\"}]}],[\"$\",\"$L2b\",null,{}],[\"$\",\"$L2c\",null,{}],[[\"$\",\"$L2a\",\"f9e78a4bc0f8\",{\"href\":\"/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Privacy Policy\"}],[\"$\",\"$L2a\",\"39b81d1cf97d\",{\"href\":\"/company/legal/braze-preference-center\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Preference Center\"}],[\"$\",\"$L2a\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Sitemap\"}]]]}]]}]}]]\n"])</script><script>self.__next_f.push([1,"2e:{\"src\":\"/_next/static/media/logo.210d28cb.png\",\"height\":47,\"width\":100,\"blurDataURL\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAHlBMVEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC3KG9qAAAACnRSTlMEZ3cZikwfPVxX83pwGAAAAAlwSFlzAAALEwAACxMBAJqcGAAAACVJREFUeJwVxcERACAIA8FLAqj9N+ywn+WSzCS4LKmM+u3NOoYPBzUAV9vBJ7AAAAAASUVORK5CYII=\",\"blurWidth\":8,\"blurHeight\":4}\n30:{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0}\n31:{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n32:{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n"])</script><script>self.__next_f.push([1,"22:[\"$\",\"$2d\",null,{\"children\":[[\"$\",\"header\",null,{\"id\":\"site-header\",\"className\":\"fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50\",\"data-site-header\":true,\"children\":[[\"$\",\"$L24\",null,{}],[\"$\",\"nav\",null,{\"id\":\"main-nav-container\",\"className\":\"container flex items-center h-full\",\"aria-label\":\"Main site\",\"children\":[[\"$\",\"$L25\",null,{\"className\":\"flex shrink-0 grow-0 basis-20 items-center xl:mr-10\",\"href\":\"/\",\"trackingText\":\"Homepage (Logo)\",\"data-event-name\":\"Header\",\"data-event-label\":\"Logo\",\"aria-label\":\"Homepage\",\"children\":[\"$\",\"$L26\",null,{\"src\":\"$2e\",\"width\":100,\"height\":32,\"alt\":\"braze\",\"loading\":\"lazy\",\"className\":\"block\"}]}],[\"$\",\"$L27\",null,{\"mainCta\":{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"title\":\"Get Started\"},\"children\":[[\"$\",\"$L28\",null,{\"navItems\":[{\"_key\":\"d5824836636a5971c91645524813c681\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"link\":\"product/data-activation\",\"title\":\"Data Activation\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"title\":\"Personalization\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/testing-experimentation\",\"title\":\"Experimentation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/cross-channel-messaging\",\"title\":\"Cross-Channels\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/audience-sync\",\"title\":\"Media Sync\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Messaging\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"Introducing Sage AI by Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\"}},\"navFooter\":null,\"navLink\":\"/value-of-braze\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"8ef2089e6311\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"title\":\"Product Overview\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/product\",\"title\":\"How it Works\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/sage-ai\",\"specialBranding\":\"sageAi\",\"title\":\"Introducing Sage AI by Braze\"}]}]},\"title\":\"Why Braze?\"},{\"_key\":\"5ab47b4b58cda1c3114776ea34ce2ae7\",\"_type\":\"experiment\",\"brazeFeatureFlagId\":\"FY26Q404\",\"navFooter\":null,\"status\":\"active\",\"title\":\"FY26Q404 | Nav experiment | Product\",\"variantIdPropertyName\":\"variant\",\"variants\":[{\"_key\":\"e03c6df8dbef\",\"_type\":\"experimentVariant\",\"isDefault\":true,\"title\":\"Default\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"UPDATES\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"FY26Q404\"},{\"_key\":\"03e2c7833fb9588223b72d76ef6ad222\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 01\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-01\"},{\"_key\":\"e5b915a1604562980a83d35416ca4c04\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 02\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"b300fa7ee1b4\",\"_type\":\"navItemList\",\"heading\":\"OVERVIEW\",\"navItems\":[{\"_key\":\"d27645a7fb45\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/overview\",\"specialBranding\":\"orange-fade-square\",\"title\":\"The Braze Platform\"}]},{\"_key\":\"329ff897a436\",\"_type\":\"navItemList\",\"heading\":\"CAPABILITIES\",\"navItems\":[{\"_key\":\"17595113e186\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Braze Data Platform\"},{\"_key\":\"af6b54363480\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAl™\"},{\"_key\":\"230e58bcffd3\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Journey Orchestration\"},{\"_key\":\"71161146b74c\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"93881cd20a70\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"specialBranding\":\"purple-fade-square\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"a083cece87ed\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Reporting \u0026 Analytics\"},{\"_key\":\"f1f4e7082bd5\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Cross-Channel\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically-integrated technology\"}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":false,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-02\"}]},{\"_key\":\"d569f32d74f4\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"9a21a868f0c0\",\"_type\":\"navItemList\",\"heading\":\"Industries\",\"navItems\":[{\"_key\":\"55197816f85c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/solutions/retail-and-ecommerce\",\"title\":\"Retail \u0026 eCommerce\"},{\"_key\":\"e76c29cb4353\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/solutions/financial-services\",\"title\":\"Financial Services\"},{\"_key\":\"5d891afbc048\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"map-01\",\"provider\":\"braze\"},\"link\":\"/solutions/travel-hospitality\",\"title\":\"Travel \u0026 Hospitality\"},{\"_key\":\"fa8ecd329386\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/solutions/media-entertainment\",\"title\":\"Media \u0026 Entertainment\"},{\"_key\":\"d33ef9ea03bd\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"gaming-pad-01\",\"provider\":\"braze\"},\"link\":\"/solutions/gaming\",\"title\":\"Gaming\"},{\"_key\":\"f0b81fe7e5e1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"play\",\"provider\":\"braze\"},\"link\":\"/solutions/on-demand\",\"title\":\"On Demand\"},{\"_key\":\"bd9b98bde7d2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"heart-rounded\",\"provider\":\"braze\"},\"link\":\"/solutions/qsr\",\"title\":\"QSR\"}]},{\"_key\":\"c804b611c42c\",\"_type\":\"navItemList\",\"heading\":\"Use Cases\",\"navItems\":[{\"_key\":\"0c31a4e9ac4b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/solutions/optimize-onboarding\",\"title\":\"Optimize Onboarding\"},{\"_key\":\"0f75c9326c4a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pencil-01\",\"provider\":\"braze\"},\"link\":\"/solutions/boost-productivity\",\"title\":\"Boost Productivity\"},{\"_key\":\"00a88b4ca66c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pie-chart-01\",\"provider\":\"braze\"},\"link\":\"/solutions/improve-acquisition\",\"title\":\"Improve Acquisitions\"},{\"_key\":\"810bf8be090b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-down-01\",\"provider\":\"braze\"},\"link\":\"/solutions/reduce-churn\",\"title\":\"Reduce Churn\"},{\"_key\":\"6f3d8d912978\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-notification-square\",\"provider\":\"braze\"},\"link\":\"/solutions/increase-engagement\",\"title\":\"Increase Engagement\"}]},{\"_key\":\"f5d12a81c390\",\"_type\":\"navItemList\",\"heading\":\"Braze For\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-01\",\"provider\":\"braze\"},\"link\":\"/braze-for-engineering\",\"title\":\"Engineering\"},{\"_key\":\"9c23e5c36a6f\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"users-03\",\"provider\":\"braze\"},\"link\":\"/braze-for-startups\",\"title\":\"Startups\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"_type\":\"featuredContentCard\",\"content\":{\"_type\":\"report\",\"featuredImage\":{\"alt\":\"Smiling man holding a smartphone next to \\\"GLOBAL Customer Engagement Review 2026\\\" and the Braze logo.\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png\"}},\"language\":\"en-us\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6ed47717b43211357438a20fc374b0f988cd33d6-1300x540-png\",\"_type\":\"reference\"}},\"pageTitle\":\"Global Customer Engagement Review\",\"slug\":{\"_type\":\"slug\",\"current\":\"global-customer-engagement-review\"}}},\"description\":\"For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands\",\"heading\":\"2026 Global Customer Engagement Review\"}]},\"title\":\"Solutions\"},{\"_key\":\"c16a182d80e0\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"c73a41ed4314\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"4ce304ab6dfe\",\"_type\":\"navItem\",\"description\":\"Explore and connect with our trusted Technology or Solutions partners\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\",\"provider\":\"braze\"},\"link\":\"/partners\",\"title\":\"Braze Alloys\"},{\"_key\":\"93df7b88a2a4\",\"_type\":\"navItem\",\"description\":\"Discover our partnerships with the world's leading agencies, consultancies, and system integrators\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/partners/solutions-partners\",\"title\":\"Delivery Partners\"},{\"_key\":\"778232c055b9\",\"_type\":\"navItem\",\"description\":\"Explore our 140+ technology partnership integrations\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-02\",\"provider\":\"braze\"},\"link\":\"/partners/technology-partners\",\"title\":\"Technology Partners\"},{\"_key\":\"ecb8ef4b62da\",\"_type\":\"navItem\",\"description\":\"Supercharge the power of Braze with pre-built partner solutions designed to accelerate success\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"announcement-02\",\"provider\":\"braze\"},\"link\":\"/partners/braze-amplifiers\",\"title\":\"Braze Amplifiers\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":null,\"title\":\"Partners\"},{\"_key\":\"b2a01e682676\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"134d99094533\",\"_type\":\"navItemList\",\"heading\":\"Learn\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/resources\",\"title\":\"Resources Hub\"},{\"_key\":\"16600c98c60c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"thumbs-up\",\"provider\":\"braze\"},\"link\":\"/customers\",\"title\":\"Case Studies\"},{\"_key\":\"05eabdb4e95a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/resources/articles\",\"title\":\"Blog\"},{\"_key\":\"7726c804d339\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"line-chart-up-04\",\"provider\":\"braze\"},\"link\":\"/resources/reports-and-guides\",\"title\":\"Reports \u0026 Guides\"},{\"_key\":\"f0643f69d3e6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/resources/videos\",\"title\":\"Videos\"},{\"_key\":\"1e6237729c32\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"ticket-01\",\"provider\":\"braze\"},\"link\":\"/resources/webinars-and-events\",\"title\":\"Webinars \u0026 Events\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs\"},\"hasFooter\":true,\"heading\":\"User Documentation\",\"icon\":{\"_type\":\"icon\",\"name\":\"file-question-02\",\"provider\":\"braze\"}}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Grow\",\"navItems\":[{\"_key\":\"f5c7809578b6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/customer-community\",\"title\":\"Bonfire Customer Community\"},{\"_key\":\"e24cbe6f7eb1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/\",\"title\":\"Braze Learning\"},{\"_key\":\"4b9b04860bd2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-04\",\"provider\":\"braze\"},\"link\":\"/customer-champions\",\"title\":\"Customer Champion\"},{\"_key\":\"187b2f624c3d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification\",\"title\":\"Certification\"},{\"_key\":\"85b59ba1019e\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"search-refraction\",\"provider\":\"braze\"},\"link\":\"/resources/articles/glossary\",\"title\":\"Glossary\"}]},{\"_key\":\"437c2df32bb1\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Support\",\"navItems\":[{\"_key\":\"7faad9927174\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"help-circle\",\"provider\":\"braze\"},\"link\":\"/success\",\"title\":\"Support Overview\"},{\"_key\":\"6e2d6ed6eaf6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/customer-support-services\",\"title\":\"Professional Services\"},{\"_key\":\"a69cf0162381\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"headphones-02\",\"provider\":\"braze\"},\"link\":\"/customer-success\",\"title\":\"Customer Success\"}]}]},\"title\":\"Resources\"},{\"_key\":\"57a794378479\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"5c51fa720c20\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"_type\":\"navItem\",\"description\":\"Learn how Braze became the leading customer engagement platform\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/company\",\"title\":\"About Us\"},{\"_key\":\"09f6b770db33\",\"_type\":\"navItem\",\"description\":\"Get the latest news, numbers, and financial results\",\"icon\":{\"_type\":\"icon\",\"name\":\"switch-horizontal-01\",\"provider\":\"braze\"},\"link\":\"https://investors.braze.com/\",\"title\":\"Investor Relations\"},{\"_key\":\"311e09b9fefc\",\"_type\":\"navItem\",\"description\":\"Discover job openings \u0026 why people love working at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"title\":\"Careers\"},{\"_key\":\"e4a311c70601\",\"_type\":\"navItem\",\"description\":\"Explore our Environmental, Social, and Corporate Governance data\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"title\":\"ESG\"},{\"_key\":\"a47094f6fdaf\",\"_type\":\"navItem\",\"description\":\"Find out about the latest happenings at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"announcement-01\",\"provider\":\"braze\"},\"link\":\"/company/news\",\"title\":\"News\"},{\"_key\":\"72d32f7ad851\",\"_type\":\"navItem\",\"description\":\"Get information on our legal terms, policies, compliance, and more\",\"icon\":{\"_type\":\"icon\",\"name\":\"building-08\",\"provider\":\"braze\"},\"link\":\"/company/legal\",\"title\":\"Legal\"}]}],\"navSectionFooter\":{\"hasFooter\":false,\"specialBranding\":\"sageAi\"}},\"navFooter\":{\"cta\":{\"buttonStyle\":\"purple-link\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-02\",\"provider\":\"braze\"},\"link\":\"/company/contact\",\"text\":\"Contact Us\"},\"hasFooter\":true,\"heading\":\"Looking for something else?\"},\"navLink\":null,\"rightSection\":null,\"title\":\"Company\"}],\"className\":\"border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto\"}],[\"$\",\"$L25\",null,{\"href\":\"/search\",\"className\":\"xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4\",\"aria-label\":\"Search\",\"trackingText\":\"Search\",\"children\":[\"$\",\"svg\",null,{\"width\":16,\"height\":16,\"role\":\"img\",\"aria-label\":\"search-sm\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#search-sm\"}]}]}],[\"$\",\"$L29\",null,{\"languages\":[{\"_key\":\"c041569d9afe\",\"_type\":\"language\",\"languageCode\":\"en-us\",\"title\":\"English\"},{\"_key\":\"86dfb02ce026\",\"_type\":\"language\",\"languageCode\":\"fr\",\"title\":\"Français\"},{\"_key\":\"48f64ce723c3\",\"_type\":\"language\",\"languageCode\":\"ja\",\"title\":\"日本語\"},{\"_key\":\"a86f342e46bc\",\"_type\":\"language\",\"languageCode\":\"ko\",\"title\":\"한국어\"},{\"_key\":\"ff4a677e6bea\",\"_type\":\"language\",\"languageCode\":\"pt-br\",\"title\":\"Português BR\"}]}],[\"$\",\"$L28\",null,{\"navItems\":[{\"_key\":\"f02bb2375c46\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"rightSection\":null,\"title\":\"Log In\"},{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"rightSection\":null,\"title\":\"Get Started\"}],\"className\":\"flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0\"}]]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full px-0 pb-24 pt-[168px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-center gap-8 lg:flex-row lg:justify-between\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-12 pr-8 lg:w-[592px]\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-4\",\"children\":[[\"$\",\"span\",null,{\"className\":\"text-xl font-extrabold text-brandPrimary-900\",\"children\":\"404 ERROR\"}],[\"$\",\"p\",null,{\"className\":\"text-display-lg font-extrabold text-gray-900\",\"children\":\"Sorry, we can’t seem to find the page you’re looking for.\"}]]}],[\"$\",\"div\",null,{\"className\":\"flex max-w-screen-xs items-start gap-4\",\"children\":[[\"$\",\"$L2f\",null,{\"variant\":\"purple-button\",\"label\":\"Go to Homepage\",\"href\":\"/\"}],[\"$\",\"$L2f\",null,{\"variant\":\"black-button\",\"label\":\"Go to Resource Hub\",\"href\":\"/resources\"}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex\",\"children\":[\"$\",\"$L26\",null,{\"src\":\"/images/404.png\",\"alt\":\"404\",\"width\":749,\"height\":374,\"className\":\"size-full object-cover\"}]}]]}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Braze.\",[\"$\",\"br\",null,{}],\"Be Absolutely\",[\"$\",\"br\",null,{}],\"Engaging.™\"]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L2a\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Discord\",\"src\":\"$30\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2a\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Twitter\",\"src\":\"$31\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L2a\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L26\",null,{\"alt\":\"Linkedin\",\"src\":\"$32\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"e2cec5077444\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"73261f1d0b89\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Overview\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"e4fbe39d4d90\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Why Braze\",\"children\":\"Why Braze\"}],false,false,false]}],[\"$\",\"div\",\"741de93d71b8596c0922e16b9cf4053c\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Platform Overview\",\"children\":\"Braze Platform Overview\"}],false,false,false]}],[\"$\",\"div\",\"24a0e7d60deb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"How Braze Works\",\"children\":\"How Braze Works\"}],false,false,false]}],[\"$\",\"div\",\"69a7e854fa4f\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Product\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"7541fbf00d65\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/data-activation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Data Platform\",\"children\":\"Braze Data Platform\"}],false,false,false]}],[\"$\",\"div\",\"30f282d8a662\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"b7a0b97c5f6188fe9c05fac5c7102eb3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/brazeai-decisioning-studio\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI Decisioning Studio™\",\"children\":\"BrazeAI Decisioning Studio™\"}],false,false,false]}],[\"$\",\"div\",\"727c2213b55ee979fbb5589a139822a1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/ai-agents\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™ Agents\",\"children\":\"BrazeAI™ Agents\"}],false,false,false]}],[\"$\",\"div\",\"b167364e700b35aa10fe4c56a98f67d9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Cross-Channel Messaging\",\"children\":\"Cross-Channel Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f856be7694229b62d8e683df4f46d7e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Journey Orchestration\",\"children\":\"Journey Orchestration\"}],false,false,false]}],[\"$\",\"div\",\"4e5c7e98606da91b2243bc187b576b83\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reporting\",\"children\":\"Reporting\"}],false,false,false]}],[\"$\",\"div\",\"159ed3e017f2f2531070bcf9997cd7ae\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Email\",\"children\":\"Email\"}],false,false,false]}],[\"$\",\"div\",\"5595f9290ed7222435d424735df035b9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mobile App Messaging\",\"children\":\"Mobile App Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f5cea5293210842f761c3f0d9c0b7dc\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Web Messaging\",\"children\":\"Web Messaging\"}],false,false,false]}],[\"$\",\"div\",\"1ffe1ad111ec80ae1c60f42fcd43182e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"SMS/RCS\",\"children\":\"SMS/RCS\"}],false,false,false]}],[\"$\",\"div\",\"98be8160ce281f29b8ccf5b420988c7a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"de4f268b08b4f5b758a5658b89592ee4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media Audience Sync\",\"children\":\"Media Audience Sync\"}],false,false,false]}],[\"$\",\"div\",\"5cef6738a877b4f0a62d9e54ba8c5dc6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/line\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"LINE\",\"children\":\"LINE\"}],false,false,false]}],[\"$\",\"div\",\"71a35d0a2bf1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"f8d482c09cd1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L26\",\"21c96b154183\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L26\",\"d8f239c8e41e\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"2868cde74456\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"df008048f4d0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Solutions\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0cfb6fe4dfe3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Retail \u0026 eCommerce\",\"children\":\"Retail \u0026 eCommerce\"}],false,false,false]}],[\"$\",\"div\",\"12fcff8cca81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Financial Services\",\"children\":\"Financial Services\"}],false,false,false]}],[\"$\",\"div\",\"4052f39f0b14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Travel \u0026 Hospitality\",\"children\":\"Travel \u0026 Hospitality\"}],false,false,false]}],[\"$\",\"div\",\"5965626c20cb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media \u0026 Entertainment\",\"children\":\"Media \u0026 Entertainment\"}],false,false,false]}],[\"$\",\"div\",\"1a5e67b14012a490992fe255903d654a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/gaming\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Gaming\",\"children\":\"Gaming\"}],false,false,false]}],[\"$\",\"div\",\"b214b4e87f50\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"On Demand\",\"children\":\"On Demand\"}],false,false,false]}],[\"$\",\"div\",\"de9018cb5f84\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about QSR\",\"children\":\"QSR\"}],false,false,false]}],[\"$\",\"div\",\"1980826080e2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/optimize-onboarding\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Optimize Onboarding\",\"children\":\"Optimize Onboarding\"}],false,false,false]}],[\"$\",\"div\",\"5a863e50afc1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/product/boost-productivity\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Boost Productivity\",\"children\":\"Boost Productivity\"}],false,false,false]}],[\"$\",\"div\",\"0e42e9a7de4a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/improve-acquisition\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Improve Acquisition\",\"children\":\"Improve Acquisition\"}],false,false,false]}],[\"$\",\"div\",\"2ce5bd0ba7a4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/reduce-churn\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reduce Churn\",\"children\":\"Reduce Churn\"}],false,false,false]}],[\"$\",\"div\",\"e89123188e91\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/solutions/increase-engagement\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Increase Engagement\",\"children\":\"Increase Engagement\"}],false,false,false]}],[\"$\",\"div\",\"36cc659f7c80\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze for Engineering\",\"children\":\"Braze for Engineering\"}],false,false,false]}],[\"$\",\"div\",\"7055a7e35a70\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Company\"}],false,false,false,false,false]}],[\"$\",\"div\",\"774cff2c99d7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"About Us\",\"children\":\"About Us\"}],false,false,false]}],[\"$\",\"div\",\"c5bec2e53acb29909ccabbdd2517008e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Careers\",\"children\":\"Careers\"}],false,false,false]}],[\"$\",\"div\",\"bdd582aa0b81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"News\",\"children\":\"News\"}],false,false,false]}],[\"$\",\"div\",\"34e407082fc92350c39485695c0ecad1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Investor Relations\",\"children\":\"Investor Relations\"}],false,false,false]}],[\"$\",\"div\",\"01b5a9c92904888242495115390d09d5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about ESG\",\"children\":\"ESG\"}],false,false,false]}],[\"$\",\"div\",\"5f98ea2f39ce\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Legal\",\"children\":\"Legal\"}],false,false,false]}],[\"$\",\"div\",\"55519f6237ffdd5430010d5f562f4308\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Contact Us \u0026 Locations\",\"children\":\"Contact Us \u0026 Locations\"}],false,false,false]}]]}],[\"$\",\"div\",\"7f53ad245a15\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Resources\",\"children\":\"Resources\"}],false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Case Studies\",\"children\":\"Case Studies\"}],false,false,false]}],[\"$\",\"div\",\"d291c07717a1f30daefe9ab43c1aaf8d\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"403d67a880365106246f1d3328481ec7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reports \u0026 Guides\",\"children\":\"Reports \u0026 Guides\"}],false,false,false]}],[\"$\",\"div\",\"034ce97a887816e75476588278316230\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://www.braze.com/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Videos\",\"children\":\"Videos\"}],false,false,false]}],[\"$\",\"div\",\"e755f61f18b94c566affd4a95a3fd4f7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Webinars \u0026 Events\",\"children\":\"Webinars \u0026 Events\"}],false,false,false]}],[\"$\",\"div\",\"3ba7d46c0e532d50fc43a921b9f0ff5e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://learning.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learning\",\"children\":\"Learning\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentation\",\"children\":\"Documentation\"}],false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://www.braze.com/docs\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Documentation Home\",\"children\":\"Documentation Home\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"User Guide\",\"children\":\"User Guide\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Developer Guide\",\"children\":\"Developer Guide\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Partners\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys: All Partners\",\"children\":\"Braze Alloys: All Partners\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Partner Portal\",\"children\":\"Partner Portal\"}],false,false,false]}]]}],[\"$\",\"div\",\"233e3794535bd36b139f3a24384725d8\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Featured Reports\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/resources/reports-and-guides/global-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"2026 Global Engagement Review\",\"children\":\"2026 Global Engagement Review\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Support\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Support Overview\",\"children\":\"Support Overview\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Services\",\"children\":\"Customer Services\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Success\",\"children\":\"Customer Success\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Helpful Links\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"System Status\",\"children\":\"System Status\"}],false,false,false]}],[\"$\",\"div\",\"03431faf86184efd3d895b5a10ebee23\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L2a\",null,{\"href\":\"/docs/help/support#access-the-support-portal \",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Technical Support\",\"children\":\"Technical Support\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2026,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"All Rights Reserved\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"type\":\"button\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Cookies\"}]}],[\"$\",\"$L2b\",null,{}],[\"$\",\"$L2c\",null,{}],[[\"$\",\"$L2a\",\"f9e78a4bc0f8\",{\"href\":\"/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Privacy Policy\"}],[\"$\",\"$L2a\",\"39b81d1cf97d\",{\"href\":\"/company/legal/braze-preference-center\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Preference Center\"}],[\"$\",\"$L2a\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Sitemap\"}]]]}]]}]}]]}]\n"])</script><script>self.__next_f.push([1,"33:I[74502,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8649\",\"static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js\"],\"default\"]\n34:I[64929,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8649\",\"static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js\"],\"PartnerDetail\"]\n35:I[18103,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8649\",\"static/chunks/app/%5Blocale%"])</script><script>self.__next_f.push([1,"5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js\"],\"default\"]\n38:I[10950,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"7470\",\"static/chunks/7470-509da7ba7859724d.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"1676\",\"static/chunks/1676-f96bfff22fcccc06.js\",\"8649\",\"static/chunks/app/%5Blocale%5D/(main)/partners/technology-partners/%5Bslug%5D/page-7013d126582821cb.js\"],\"default\"]\n36:T4f5,This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze and its products and features. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in the Braze Annual Report on Form 10-K for the fiscal quarter ended January 31, 2025, filed with the U.S. Securities and Exchange Commission on March 31, 2025, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these forward-looking statements,"])</script><script>self.__next_f.push([1," except as required by law.37:T513,This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated release dates, potential performance of and expected benefits from Braze’s products and features. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2024, filed with the U.S. Securities and Exchange Commission on September 6, 2024, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of blog post and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law."])</script><script>self.__next_f.push([1,"c:[\"$\",\"$2d\",null,{\"children\":[[\"$\",\"div\",null,{\"className\":\"relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero\",\"children\":[\"$\",\"div\",null,{\"className\":\"container relative z-10 pb-20 pt-6\",\"children\":[[\"$\",\"$L33\",null,{\"items\":[{\"label\":\"Partners\",\"link\":\"/partners/technology-partners\"},{\"label\":\"Line\"}]}],[\"$\",\"div\",null,{\"className\":\"mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-8 lg:flex-row\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2\",\"children\":[\"$\",\"$L26\",null,{\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/c01181649768b49fd54220cd5ca733b94e796a3a-580x200.png\",\"alt\":\"Line\",\"width\":176,\"height\":64,\"className\":\"size-full object-contain\"}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-8\",\"children\":[[\"$\",\"h2\",null,{\"className\":\"max-w-screen-md text-start\",\"children\":\"Line\"}],\"$undefined\",[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-3 md:flex-row\",\"children\":[[[\"$\",\"$L2f\",\"0\",{\"href\":\"/partners/search?partner=technology\u0026type=Message+Orchestration\",\"variant\":\"secondaryGray\",\"label\":\"Message Orchestration\",\"className\":\"h-[28px]\"}],[\"$\",\"$L2f\",\"1\",{\"href\":\"/partners/search?partner=technology\u0026type=Messaging+Applications\",\"variant\":\"secondaryGray\",\"label\":\"Messaging Applications\",\"className\":\"h-[28px]\"}]],\"$undefined\"]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-3 sm:w-fit md:flex-row\",\"children\":[[\"$\",\"$L2f\",null,{\"label\":\"View Documentation\",\"variant\":\"primary\",\"href\":\"https://www.braze.com/docs/partners/message_orchestration/additional_channels/messaging/line/#prerequisites\",\"className\":\"h-[37px] w-full text-sm sm:w-fit\",\"target\":\"_blank\"}],[\"$\",\"$L2f\",null,{\"label\":\"View Partner Website\",\"variant\":\"secondaryGray\",\"href\":\"https://line.me/en/\",\"className\":\"h-[37px] w-full text-sm sm:w-fit\",\"target\":\"_blank\"}]]}]]}]]}]}],[\"$\",\"$L34\",null,{\"details\":{\"_id\":\"imported-craft-1013275\",\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":null,\"technologyPartnerTypes\":[{\"_id\":\"imported-craft-75316\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Message Orchestration\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Orchestration de messages\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Orquestração de mensagens\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"メッセージオーケストレーション\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"메시지 오케스트레이션\"}],\"slug\":{\"current\":\"message-orchestration\"}},{\"_id\":\"imported-craft-75329\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Messaging Applications\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Applications de messagerie\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Aplicativos de envio de mensagens\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"メッセージアプリケーション\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"메시징 애플리케이션\"}],\"slug\":{\"current\":\"messaging-applications\"}}],\"topics\":null,\"useCases\":null},\"company\":{\"_createdAt\":\"2024-06-29T00:23:35Z\",\"_id\":\"imported-craft-1013891\",\"_rev\":\"XnxiJKnCTtm6dskwmuKULd\",\"_type\":\"company\",\"_updatedAt\":\"2024-11-08T19:13:32Z\",\"logotype\":{\"default\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c01181649768b49fd54220cd5ca733b94e796a3a-580x200-png\",\"_type\":\"reference\"}},\"onDark\":null,\"onLight\":null},\"name\":\"Line\",\"publishedAt\":\"2024-10-21T19:09:40.453Z\",\"url\":\"https://line.me/en/\"},\"date\":\"2024-06-29T00:25:00Z\",\"documentationUrl\":\"https://www.braze.com/docs/partners/message_orchestration/additional_channels/messaging/line/#prerequisites\",\"featuredContent\":null,\"howWeWorkTogether\":[{\"_key\":\"289e01dc872f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee3e0958b0fc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Integrate LINE with Braze to manage two-way messaging as part of your cross-channel engagement strategy. Messages sent through LINE will use your account’s Message Credits.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"title\":\"Line\",\"whatIsIt\":[{\"_key\":\"e40dde46490a\",\"_type\":\"block\",\"children\":[{\"_key\":\"e40dde46490a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Line Business allows Brands to communicate directly with their customers through rich, two-way messaging for promotional and non-promotional messages.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"partnerType\":\"technology\"}],[\"$\",\"div\",null,{\"className\":\"container bg-gray-50 py-[50px] md:py-24\",\"children\":[\"$\",\"$L35\",null,{\"title\":\"Related Content\",\"callToAction\":{\"label\":\"View More\",\"variant\":\"secondaryGray\",\"href\":\"/partners/search?partner=Technology\u0026type=Data%20%26%20Analytics\"},\"cards\":[{\"_id\":\"09e36a33-a552-4927-915f-3daa1c681184\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"212487bdb867\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cb828353a3a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization is one of the most evergreen customer engagement priorities—and challenges—we hear from brands. We were writing about personalization \"},{\"_key\":\"a9237c893083\",\"_type\":\"span\",\"marks\":[\"8aae6577d17c\"],\"text\":\"back in 2015\"},{\"_key\":\"5c8a36d21ccf\",\"_type\":\"span\",\"marks\":[],\"text\":\", and 10 years later, \"},{\"_key\":\"899dc2e39bc1\",\"_type\":\"span\",\"marks\":[\"19615cbb33c7\"],\"text\":\"85% of marketing leaders\"},{\"_key\":\"b4a4267efe12\",\"_type\":\"span\",\"marks\":[],\"text\":\" still worry their messages aren’t hitting the mark.\"}],\"markDefs\":[{\"_key\":\"8aae6577d17c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/personalization-for-beginners-hi-first-name\"},{\"_key\":\"19615cbb33c7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/global-customer-engagement-review\"}],\"style\":\"normal\"},{\"_key\":\"d2f88e5973de\",\"_type\":\"block\",\"children\":[{\"_key\":\"abd55d7c5525\",\"_type\":\"span\",\"marks\":[],\"text\":\"What’s changed in the past decade is our understanding of personalization. In the early days of digital marketing, good personalization might’ve been a mail merge of a static list of names into an email. During the rise of adtech and third-party cookies, personalization started veering into creepy territory, with ads that made you wonder, “How did they \"},{\"_key\":\"96fbf0f7dcc7\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"know\"},{\"_key\":\"227f7f1fd439\",\"_type\":\"span\",\"marks\":[],\"text\":\" that?!” In this new age of first-party data, personalization is going through yet another shift.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c41ce3239995\",\"_type\":\"block\",\"children\":[{\"_key\":\"16af6de2ef89\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization isn’t a simple “you have it or you don’t” strategy; it’s a spectrum. At one end of the spectrum, you’ve got the basics: a first name in an email subject line, or an SMS blast with your city swapped in. Technically personalized? Sure. Meaningful? Not really. On the other end, there’s the kind of personalization that anticipates your needs, reflects your preferences, and shows up when it’s needed—without crossing the line into creepy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ceb7143eccb1\",\"_type\":\"richImage\",\"alt\":\"a speech bubble that says haley looks like you 're almost out of skincare refills\",\"asset\":{\"_ref\":\"image-b73d90b67e6133197fcdce3adbfd5d261ccb4a40-1200x600-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"b01163665a2a\",\"_type\":\"block\",\"children\":[{\"_key\":\"1fab2a328417\",\"_type\":\"span\",\"marks\":[],\"text\":\"Somewhere in the middle is where most brands are stuck: Doing \"},{\"_key\":\"241e50654caf\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"something\"},{\"_key\":\"51b799447506\",\"_type\":\"span\",\"marks\":[],\"text\":\" with customer data, but still sending messages that are missing key customer signals.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e7920c125fe7\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a7385cdf317\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge isn’t a lack of data—it’s knowing how to use it in a way that feels helpful, not hollow. That’s why we’re expanding the personalization toolkit in Braze to help marketers move beyond surface-level tactics and build emotionally intelligent, real-time experiences across channels. Whether you’re sending a promo, nudging a repeat purchase, or helping someone get from “just browsing” to “booked,” the goal is the same: Make every interaction feel like it was made \"},{\"_key\":\"3552c2b333a2\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"just for them\"},{\"_key\":\"4d7b28060efc\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"315c204a5851\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1a62def64be\",\"_type\":\"span\",\"marks\":[],\"text\":\"Our newest features—\"},{\"_key\":\"5f426e6a11f3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Canvas Context\"},{\"_key\":\"478435e50558\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"5f0d24f879e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"RCS\"},{\"_key\":\"fb94e0e1f7b5\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"bda125976459\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Banners\"},{\"_key\":\"a96b58fa7192\",\"_type\":\"span\",\"marks\":[],\"text\":\"—help you move up the personalization spectrum and create customer journeys that are responsive, respectful, and real. Let’s dig in!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4121df9ec6c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"e16b0fab0544\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Build smarter journeys with Canvas Context\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8924c89633d8\",\"_type\":\"richImage\",\"alt\":\"a flow chart of a personalized flight check-in process\",\"asset\":{\"_ref\":\"image-63c42da601bf1af40b8c48fdbf0cba28650a5f40-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"8fa1bf4c95ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"94b138cde651\",\"_type\":\"span\",\"marks\":[],\"text\":\"If traditional personalization is about guessing what someone might want based on a static profile, modern personalization is about listening in the moment—and responding accordingly. But building a unique experience for every customer comes with a major challenge: Scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"33988a2743ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"437829be16ec\",\"_type\":\"span\",\"marks\":[],\"text\":\"Canvas Context takes a big step toward making that easier. Now in Early Access, Canvas Context is a new Canvas step that lets you add temporary, journey-specific variables, like “order date” or “flight time,” to a customer’s journey without needing to permanently store them in their customer profile. You can then reference that data throughout the Canvas to personalize timing, logic, and messaging to each customer, turning a single Canvas into virtually infinite possible customer journeys.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8b9ec5cc776a\",\"_type\":\"block\",\"children\":[{\"_key\":\"8cccf274268d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let’s say you work for a travel brand, and a customer books a trip. You want to send that customer reminders leading up to his or her flight, but how do you scale that when you have hundreds of different customers, with different flight times, to different destinations? Instead of making multiple Connected Content or API calls, you can create a Canvas Context variable for each passenger’s departure time and destination, using that information to deliver flight updates, check-in prompts, and other information right when they need it—and all in Canvas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3dd4cd6e742b\",\"_type\":\"block\",\"children\":[{\"_key\":\"315effaefc0a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Expand your channel mix with new dynamic touchpoints\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"81ab07c9885f\",\"_type\":\"block\",\"children\":[{\"_key\":\"7daf786fa527\",\"_type\":\"span\",\"marks\":[],\"text\":\"Great personalization doesn’t stop at \"},{\"_key\":\"99c674349c9e\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"what\"},{\"_key\":\"cc77740d39d1\",\"_type\":\"span\",\"marks\":[],\"text\":\" you say—it extends to \"},{\"_key\":\"b2e66063fec9\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"where\"},{\"_key\":\"408e824ea9e7\",\"_type\":\"span\",\"marks\":[],\"text\":\" you say it. Whether they’re browsing your website, exploring your app, or scrolling through their messages, customers expect your brand to keep up. That’s why we’re expanding how you can engage, with two new dynamic messaging channels built for modern customer behavior: RCS and Banners.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7b9dcdd5cbcc\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b5b14a27930\",\"_type\":\"span\",\"marks\":[],\"text\":\"These channels give you more ways to show up in the moments that matter, whether you’re sending a visually rich message straight to a customer’s phone or delivering a personalized promotion right when they open your app.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e0f0579ca68b\",\"_type\":\"richImage\",\"alt\":\"a screenshot of a financial app on a purple background\",\"asset\":{\"_ref\":\"image-b69a043b063bf906151b0a92a49f9ce7c4107f18-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"bce228f2a10a\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab95db648fd9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"RCS is Generally Available (GA) today\"},{\"_key\":\"b5c8cc8d8078\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c6c9ed2288b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd2b11b43896\",\"_type\":\"span\",\"marks\":[],\"text\":\"Looking to level up your mobile messaging? \"},{\"_key\":\"28dea0c05a5e\",\"_type\":\"span\",\"marks\":[\"c141d4bc0ffd\"],\"text\":\"RCS\"},{\"_key\":\"e5928e85788b\",\"_type\":\"span\",\"marks\":[],\"text\":\" (Rich Communication Services) is the next generation of \"},{\"_key\":\"d9200dce66df\",\"_type\":\"span\",\"marks\":[\"8d6d010a43ef\"],\"text\":\"SMS\"},{\"_key\":\"f99b947bec78\",\"_type\":\"span\",\"marks\":[],\"text\":\", keeping everything you love about that channel—speed, reach—and adding richer visuals, tappable buttons, and branded elements. With RCS, you can deliver immersive, two-way conversations right inside the native Apple and Google Messages apps on your customers’ phones. These visually engaging, dynamic messages feel more like an experience and less like a notification. RCS helps brands stand out, drive stronger engagement, and deliver a more elevated customer experience without asking customers to download a new app.\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c141d4bc0ffd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/rcs-marketing-strategy\"},{\"_key\":\"8d6d010a43ef\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/a-complete-guide-to-sms-marketing\"}],\"style\":\"normal\"},{\"_key\":\"243b53dc372e\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9c2f2d7d348\",\"_type\":\"span\",\"marks\":[],\"text\":\"Imagine you're an eCommerce brand launching a new seasonal collection. Instead of sending a basic promotional text, you can use RCS to create an interactive concierge-style experience with tappable suggested replies—asking customers about their preferences and instantly serving up personalized product recommendations with high-resolution images or videos, all within their Messages app. Or a financial services brand could use RCS to guide customers through an onboarding flow or account update, using intuitive suggested action buttons and visual cues like the verification badge to make the experience feel trusted and seamless.\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d7913957ffaf\",\"_type\":\"block\",\"children\":[{\"_key\":\"7421f1701aa8\",\"_type\":\"span\",\"marks\":[],\"text\":\"RCS brings your brand voice to life in a way that’s visual, conversational, and high-converting—without asking customers to change their behavior.\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f3da7f4b82be\",\"_type\":\"richImage\",\"alt\":\"an advertisement for the student card is displayed on a computer and phone\",\"asset\":{\"_ref\":\"image-e17c3687187156d5aab69e23861f3e68132b6010-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"6cca28efc119\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a9c608aeec5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Banners are Generally Available (GA) today\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"efab875fc0cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"e367cf37eaaa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Banners are the newest addition to our suite of in-product touchpoints, which also includes in-app messages and Braze Content Cards™. Banners are persistent, highly visible messages embedded directly into your app or website, making them perfect for grabbing attention without interrupting the customer experience. Whether you’re highlighting a sitewide campaign, spotlighting dynamic product recommendations, or reinforcing loyalty perks, Banners help you stay top-of-mind at exactly the right moment: when your customer is already engaged.\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"95bb1de2d79d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c479d10a2b3a\",\"_type\":\"span\",\"marks\":[],\"text\":\"These aren’t one-and-done pop-ups. Banners don’t expire, and they refresh with the latest personalization at the start of each session, so the content always stays relevant. That makes them ideal for:\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"689c08eb90c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"6129271040b9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dynamic product recommendations based on recent activity\"}],\"level\":3,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad4cf555d24d\",\"_type\":\"block\",\"children\":[{\"_key\":\"25c2e03a8e8e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Loyalty or membership highlights that reinforce value every time a customer logs in\"}],\"level\":3,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"049eaca641f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"59d8a9457730\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ongoing brand campaigns that don’t rely on urgency but build consistent awareness\"}],\"level\":3,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e8fcda1c7f34\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca9c2db881a3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Persistent A/B tests to optimize your message over time\"}],\"level\":3,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d795d7eadc58\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5ff6e1dcc07\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, a video streaming brand could create a banner to recommend a premium plan to a viewer on a basic tier. Or a quick service restaurant (QSR) could highlight rotating deals in the app based on the time of day, showing breakfast deals when a customer opens the app in the morning and lunch specials when they open the app again around noon.\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2adb5d4a2f0b\",\"_type\":\"block\",\"children\":[{\"_key\":\"18d8e4c694a5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Because banners live inside your product, they’re subtle but powerful. Banners turn every session into an opportunity for meaningful engagement, with none of the noise and all of the visibility.\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3d0ba63d3602\",\"_type\":\"block\",\"children\":[{\"_key\":\"7673d9f47e61\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c01ed81a2d16\",\"_type\":\"block\",\"children\":[{\"_key\":\"43423a9be140\",\"_type\":\"span\",\"marks\":[],\"text\":\"Today’s consumers expect more than the basics—they expect relevance, empathy, and timing that feels intuitive, not intrusive. That’s a tall order, especially when marketers are juggling fragmented data, shifting privacy standards, and evolving customer behavior. But with the right platform, it’s not only possible—it’s scalable.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"51fa66140425\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3b5552a3c63\",\"_type\":\"span\",\"marks\":[],\"text\":\"With new capabilities like Canvas Context, RCS, and Banners, Braze has what you need to move up the personalization spectrum, from generic messaging to real-time, emotionally intelligent experiences. Whether you’re orchestrating a dynamic journey, starting a two-way conversation, or delivering in-the-moment value inside your app or website, you can meet your customers with the message they need, when and where they need it.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2c1d24479f20\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5ddd8ae22dc\",\"_type\":\"span\",\"marks\":[],\"text\":\"And we didn’t even get to talk about AI and its role in personalization! Braze is investing in new AI capabilities that blend human creativity with machine intelligence to make it easier for marketers to build and optimize 1:1 experiences at scale. We’re excited to share more on Project Catalyst and our other innovations at \"},{\"_key\":\"6f7a18c1b7af\",\"_type\":\"span\",\"marks\":[\"ab64540e89f0\"],\"text\":\"Forge\"},{\"_key\":\"fd9057f210d5\",\"_type\":\"span\",\"marks\":[],\"text\":\" in September.\"}],\"markDefs\":[{\"_key\":\"ab64540e89f0\",\"_type\":\"link\",\"href\":\"https://forge.braze.com/save-the-date-2025/\"}],\"style\":\"normal\"},{\"_key\":\"ff574881bdda\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f247bff68cf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Until then, remember that personalization isn’t just about knowing a customer’s name. It’s about showing them you know what they need right now and delivering it with precision, purpose, and respect.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d859ddc85dd4\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb3f6f8bc7ac\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d2aea64be3c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"86674cf4df62\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ce75d3984ed\",\"_type\":\"block\",\"children\":[{\"_key\":\"e1f3f4cc1005\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$36\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/2cacae5ab441a0f5dd1389575e63c571392dd0c3-3840x2160.png\",\"publishedDate\":\"2025-05-20T12:41:52.284Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"pageDescription\":\"For personalization, the core challenge isn’t a lack of data—it’s knowing how to use it in a way that feels helpful, not hollow. That’s why we’re expanding the personalization toolkit in Braze to help marketers move beyond surface-level tactics and build emotionally intelligent, real-time experiences across channels.\",\"pageTitle\":\"Braze 2025 personalization product launch\",\"slug\":{\"_type\":\"slug\",\"current\":\"2025-braze-personalization-announcements\"}},\"title\":\"Move up the personalization spectrum: Introducing RCS, Banners, and Canvas Context\"},{\"_id\":\"0cbf359b-c04d-444f-954d-9e76ec1af6cf\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"b5aef806679e\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0d4b72ded85\",\"_type\":\"span\",\"marks\":[],\"text\":\"Keeping your customers engaged shouldn’t mean manually building every campaign or stretching your team thin. With the right automation in place, you can connect with customers in meaningful, relevant ways—at scale, in real time, and across the channels they use.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e5cc572c83ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"98d7c902e9ea\",\"_type\":\"span\",\"marks\":[],\"text\":\"In this guide, we’ll break down what customer engagement automation really means, why it matters more than ever, and how to put it into action. From personalized onboarding flows to proactive support and win-back campaigns, we’ll show how leading brands use automation to drive retention, reduce churn, and build stronger customer relationships that last.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"923dcd0961f0\",\"_type\":\"block\",\"children\":[{\"_key\":\"12a88c6efa7e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Contents\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3e44499e88ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"fdb1048c9ca3\",\"_type\":\"span\",\"marks\":[\"1b3e694d209a\"],\"text\":\"What is customer engagement automation?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"1b3e694d209a\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/customer-engagement-automation#what\"}],\"style\":\"normal\"},{\"_key\":\"ea182db0590d\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b5874a68706\",\"_type\":\"span\",\"marks\":[\"ccc97ace3025\"],\"text\":\"Why customer engagement automation matters for growth\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ccc97ace3025\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/customer-engagement-automation#why\"}],\"style\":\"normal\"},{\"_key\":\"1726bc495e09\",\"_type\":\"block\",\"children\":[{\"_key\":\"c774a46062c2\",\"_type\":\"span\",\"marks\":[\"856b23d34d95\"],\"text\":\"The benefits of automated customer engagement across the lifecycle\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"856b23d34d95\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/customer-engagement-automation#benefits\"}],\"style\":\"normal\"},{\"_key\":\"34c29971ff3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e28d8b9cb11d\",\"_type\":\"span\",\"marks\":[\"fa596b11b272\"],\"text\":\"How to implement customer engagement automation step by step\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"fa596b11b272\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/customer-engagement-automation#how\"}],\"style\":\"normal\"},{\"_key\":\"ff060c6d9379\",\"_type\":\"block\",\"children\":[{\"_key\":\"89c394d6de82\",\"_type\":\"span\",\"marks\":[\"d22c33579738\"],\"text\":\"Quick-win campaign ideas to increase engagement with automation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"d22c33579738\",\"_type\":\"link\",\"blank\":false,\"href\":\"quick\"}],\"style\":\"normal\"},{\"_key\":\"4cab5ba56129\",\"_type\":\"block\",\"children\":[{\"_key\":\"efc9a13118be\",\"_type\":\"span\",\"marks\":[\"34d3d727ad1f\"],\"text\":\"foodora feeds growth with automated engagement that scales\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"34d3d727ad1f\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/customer-engagement-automation#foodora\"}],\"style\":\"normal\"},{\"_key\":\"e900631bc493\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6cea351d3ff\",\"_type\":\"span\",\"marks\":[\"cd0ad1fd81bf\"],\"text\":\"What to look for in an automated customer engagement platform\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"cd0ad1fd81bf\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/customer-engagement-automation#look\"}],\"style\":\"normal\"},{\"_key\":\"c08fe21653a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c21e2a3c234\",\"_type\":\"span\",\"marks\":[\"3c37c296ab1d\"],\"text\":\"Final thoughts on customer engagement automation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"3c37c296ab1d\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/customer-engagement-automation#final\"}],\"style\":\"normal\"},{\"_key\":\"3377820a1281\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad206a9d0a6e\",\"_type\":\"span\",\"marks\":[\"17c9a2135fb4\"],\"text\":\"FAQs about customer engagement automation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"17c9a2135fb4\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/customer-engagement-automation#faq\"}],\"style\":\"normal\"},{\"_key\":\"26a206bd3108\",\"_type\":\"anchor\",\"anchorId\":\"what\"},{\"_key\":\"a10b3172821d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2093b1ee6837\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is customer engagement automation?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b1798b3026c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"aeb6639a78a8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement automation is the use of data, rules, and technology to automatically deliver personalized messages, journeys, and experiences to customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"348277e4fc31\",\"_type\":\"block\",\"children\":[{\"_key\":\"af416ea06c66\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement automation allows brands to react to \"},{\"_key\":\"65deb6fdb09a\",\"_type\":\"span\",\"marks\":[\"9c53b3ad2089\"],\"text\":\"real-time behavior, preferences, and lifecycle stages\"},{\"_key\":\"4ed41b8856e4\",\"_type\":\"span\",\"marks\":[],\"text\":\". Whether it’s welcoming a new user with a dynamically-tailored onboarding flow, nudging a loyal customer with a timely offer, or reaching out before churn happens, automated engagement keeps your brand close without overwhelming your team.\"}],\"markDefs\":[{\"_key\":\"9c53b3ad2089\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/first-party-data\"}],\"style\":\"normal\"},{\"_key\":\"7c5865ab3cdf\",\"_type\":\"richImage\",\"alt\":\"a diagram showing the process of stream processing\",\"asset\":{\"_ref\":\"image-2aa26af471d9fda4bb50ecf35faa6625115d6637-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"331ae1f66eef\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b1be0954a65\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unlike \"},{\"_key\":\"656f288a8d6b\",\"_type\":\"span\",\"marks\":[\"e0c87e628683\"],\"text\":\"batch-and-blast campaigns\"},{\"_key\":\"14807b0139d1\",\"_type\":\"span\",\"marks\":[],\"text\":\", these interactions are responsive, relevant, and orchestrated across multiple channels, giving better value for your customers, and having more impact for your business.\"}],\"markDefs\":[{\"_key\":\"e0c87e628683\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whats-batch-and-blast-email\"}],\"style\":\"normal\"},{\"_key\":\"3cf691578a03\",\"_type\":\"anchor\",\"anchorId\":\"why\"},{\"_key\":\"290ef150223f\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d5cf1d626c2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why customer engagement automation matters for growth\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"46b39251afb0\",\"_type\":\"block\",\"children\":[{\"_key\":\"58e25593089e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer expectations are higher than ever. People want speed, personalization, and consistency across their interactions, and they’re quick to disengage when brands fall short. That’s why customer engagement automation has become essential.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7b2cab403fee\",\"_type\":\"block\",\"children\":[{\"_key\":\"89e002282dc8\",\"_type\":\"span\",\"marks\":[],\"text\":\"By automating touchpoints across the customer lifecycle, brands can:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e891af9b199\",\"_type\":\"block\",\"children\":[{\"_key\":\"04f7123bb96e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Enhance personalization:\"},{\"_key\":\"8e25a200cbef\",\"_type\":\"span\",\"marks\":[],\"text\":\" Deliver tailored messages and offers based on individual customer behavior and preferences, ensuring that each interaction feels relevant and meaningful.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bcbc7d39c8b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"e93125ea81c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Increase efficiency\"},{\"_key\":\"abaa021dc473\",\"_type\":\"span\",\"marks\":[],\"text\":\": Streamline marketing processes by automating repetitive tasks, allowing teams to focus on strategy and creative initiatives rather than manual execution.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"62088ebd3422\",\"_type\":\"block\",\"children\":[{\"_key\":\"9df051e7bdb6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Improve responsiveness:\"},{\"_key\":\"0f54d62a5626\",\"_type\":\"span\",\"marks\":[],\"text\":\" Quickly respond to customer inquiries and actions in real-time, ensuring that customers receive timely support and information, which can significantly enhance their overall experience.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"370c5f00a119\",\"_type\":\"block\",\"children\":[{\"_key\":\"4402c91df816\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Drive consistency: \"},{\"_key\":\"490bb37e3a5a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Maintain a cohesive brand voice and messaging across channels, ensuring that customers receive a unified experience regardless of how they interact with the brand.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aea83c29f74f\",\"_type\":\"block\",\"children\":[{\"_key\":\"53504dbb42f8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Boost retention and loyalty: \"},{\"_key\":\"765152246171\",\"_type\":\"span\",\"marks\":[],\"text\":\"Foster stronger relationships with customers by engaging them at critical moments, ultimately leading to higher retention rates and increased customer loyalty over time.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dd28255c13ef\",\"_type\":\"anchor\",\"anchorId\":\"benefits\"},{\"_key\":\"58ab32ca08f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"91792ddc5b5c\",\"_type\":\"span\",\"marks\":[],\"text\":\"The benefits of automated customer engagement across the lifecycle\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9b462e39f6ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"93959b20593a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement automation gives teams the ability to act quickly and contextually—without relying on manual execution. It brings structure to complex journeys, makes personalization scalable, and helps brands respond to behavior in real time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed5eb4251f50\",\"_type\":\"block\",\"children\":[{\"_key\":\"522902d3f8f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let’s break down the benefits by key use cases and outcomes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7907afbba0ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"82e7c8ad7b80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization at scale\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"49ffe1cd643d\",\"_type\":\"block\",\"children\":[{\"_key\":\"677d05394aea\",\"_type\":\"span\",\"marks\":[],\"text\":\"When you combine real-time customer data with automation, it becomes easier to deliver relevant, personalized experiences at scale. Instead of relying on broad segments or manual outreach, you can trigger dynamic messages that reflect each individual’s behavior, preferences, and context—whether they’re opening your app for the first time or coming back after a break.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e6a5e183a164\",\"_type\":\"block\",\"children\":[{\"_key\":\"a50f6e50cb67\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use case:\"},{\"_key\":\"2f7b49846ab2\",\"_type\":\"span\",\"marks\":[],\"text\":\" A new customer signs up but hasn’t taken a key action—like placing an order, completing setup, or adding preferences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8a1485b3dacb\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c1deb9547af\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Automation:\"},{\"_key\":\"2be9e27e1e8c\",\"_type\":\"span\",\"marks\":[],\"text\":\" Trigger a personalized message based on their last interaction, nudging them to the next step in the journey. This might include an in-app tip, push notification, or targeted email sequence.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"596dfef83248\",\"_type\":\"block\",\"children\":[{\"_key\":\"0cb38e733661\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Outcome:\"},{\"_key\":\"ec7b18a90f7c\",\"_type\":\"span\",\"marks\":[],\"text\":\" Improved activation rates, shorter time-to-value, and a stronger foundation for long-term retention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0a4ebe106b16\",\"_type\":\"block\",\"children\":[{\"_key\":\"d21f400f4d02\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cross-channel consistency and speed\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"871810cab41e\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c8113ec4ecd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Today’s customers switch between email, apps, web, and messaging without thinking twice. Automation helps you keep up. By coordinating touchpoints across channels, you can deliver timely, cohesive experiences—like a welcome email followed by an in-app message or a loyalty reward sent by SMS. With tools that support \"},{\"_key\":\"4cda28697002\",\"_type\":\"span\",\"marks\":[\"d1f2025c4e93\"],\"text\":\"real-time journey orchestration\"},{\"_key\":\"f303d0814578\",\"_type\":\"span\",\"marks\":[],\"text\":\", those interactions can feel seamless, not scattered.\"}],\"markDefs\":[{\"_key\":\"d1f2025c4e93\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"fb84e2316f63\",\"_type\":\"block\",\"children\":[{\"_key\":\"da0a660d2d76\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use case:\"},{\"_key\":\"217016ca24e4\",\"_type\":\"span\",\"marks\":[],\"text\":\" A customer interacts across email, app, and web but receives disjointed or repetitive messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a9c845daa0a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0df45bb4602\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Automation:\"},{\"_key\":\"36b01665b3ff\",\"_type\":\"span\",\"marks\":[],\"text\":\" Coordinate messaging across channels using real-time journey orchestration, so each interaction builds on the last. For example, an email offer can be followed by an in-app reminder or SMS prompt—dynamically adapting based on engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"091ee9628f4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"758d035d0c3d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Outcome:\"},{\"_key\":\"4a1e6eb81aa3\",\"_type\":\"span\",\"marks\":[],\"text\":\" A more cohesive customer experience that increases response rates and avoids fatigue.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"835b7a6f7d82\",\"_type\":\"block\",\"children\":[{\"_key\":\"56037b166e61\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reduced churn, increased loyalty\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"661937ee8f56\",\"_type\":\"block\",\"children\":[{\"_key\":\"6cdea5bf84b1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automated engagement makes it easier to spot early signals of disengagement—missed sessions, cart abandonment, dips in usage—and respond in time. Whether that means sending a reminder, offering a discount, or nudging them toward a next best action, automation helps you proactively retain more customers and build stronger, longer-lasting relationships.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d110ca09e05d\",\"_type\":\"block\",\"children\":[{\"_key\":\"881790b33442\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use case:\"},{\"_key\":\"62be009711c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" A regular user stops engaging: Fewer logins, no recent purchases, or skipped sessions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2b89011cec47\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a66bdabb28a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Automation:\"},{\"_key\":\"41072fb38baa\",\"_type\":\"span\",\"marks\":[],\"text\":\" Use behavioral triggers and predictive scores to identify signs of disengagement, then send a targeted message—such as a reactivation offer, helpful content, or reminder—before they disappear.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"247c6020e6ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a997952dca6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Outcome:\"},{\"_key\":\"984fa1b49298\",\"_type\":\"span\",\"marks\":[],\"text\":\" Reduced churn and higher customer lifetime value through timely, relevant outreach.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d9db81aa1cc0\",\"_type\":\"anchor\",\"anchorId\":\"how\"},{\"_key\":\"0c812d52cd99\",\"_type\":\"block\",\"children\":[{\"_key\":\"76a19674de32\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to implement customer engagement automation step by step\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"1172037c1dd5\",\"_type\":\"block\",\"children\":[{\"_key\":\"47d0466be743\",\"_type\":\"span\",\"marks\":[],\"text\":\"Effective customer engagement automation starts with clear goals, a good understanding of your customer journeys, and the right data to power timely, relevant messages. Here’s how to lay the groundwork and build automated experiences that make an impact.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"42a01ea6ef46\",\"_type\":\"block\",\"children\":[{\"_key\":\"856d617583c8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Define your goals by lifecycle stage\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"461d004dcfe2\",\"_type\":\"block\",\"children\":[{\"_key\":\"80b1b16eec8f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Start by identifying what you want to improve. Are you losing potential customers before they take action? Seeing drop-off after the first use? Mapping goals to each stage of the \"},{\"_key\":\"b622f5deda83\",\"_type\":\"span\",\"marks\":[\"0addb2b6e01d\"],\"text\":\"customer lifecycle\"},{\"_key\":\"3a95f1f03719\",\"_type\":\"span\",\"marks\":[],\"text\":\"—\"},{\"_key\":\"0d69bce2e112\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"awareness, acquisition, onboarding, engagement, and retention\"},{\"_key\":\"6285c66c28f3\",\"_type\":\"span\",\"marks\":[],\"text\":\"—helps you focus your automation efforts where they’ll have the most impact. Prioritize one or two key stages to begin, then expand as you build out more journeys.\"}],\"markDefs\":[{\"_key\":\"0addb2b6e01d\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/customer-lifecycle-management\"}],\"style\":\"normal\"},{\"_key\":\"0ed90a3cbfc5\",\"_type\":\"richImage\",\"alt\":\"a diagram of a customer life cycle shows advocacy brand awareness consideration retention and purchase\",\"asset\":{\"_ref\":\"image-1a10eb9aefd50de1dca73c14bb26259150c148ee-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"6c7512993d4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"305e23444628\",\"_type\":\"span\",\"marks\":[],\"text\":\"Map journeys and identify touchpoints\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"baa9539b7b5b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1283dbd6406a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once you know what you want to achieve, outline the key steps in your customer journey. Where do users drop off? Where are the moments that matter most? These are the opportunities where automation can step in—welcoming new signups, nudging users after inactivity, or prompting reviews after a positive experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e67ec3b6892e\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d8bfe576bb1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Set up triggers and start small\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ce5f86d0755c\",\"_type\":\"block\",\"children\":[{\"_key\":\"21a7accba97d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use behavior- or action-based triggers to deliver messages when they’re most relevant. That could mean sending a push notification if someone abandons their cart or an email after three days of inactivity. Don’t try to automate everything at once. Start with one journey, test it, and expand from there.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1daa13292bba\",\"_type\":\"block\",\"children\":[{\"_key\":\"32fbb41075d9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Test, measure, and scale\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d068f2a6ffeb\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ea8e96ab737\",\"_type\":\"span\",\"marks\":[],\"text\":\"The best automation isn’t static. Use testing and reporting tools to experiment with message timing, content, and channels. Track engagement, conversions, and retention. Once a journey is performing well, scale it—then move on to the next high-impact opportunity.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f3fc59ccf0c8\",\"_type\":\"anchor\",\"anchorId\":\"quick\"},{\"_key\":\"fed949bfc87c\",\"_type\":\"block\",\"children\":[{\"_key\":\"dbd0dc3def71\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quick-win campaign ideas to increase engagement with automation\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"38d7760ab026\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ecb15886b53\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once your data and journeys are in place, automation opens the door to targeted, scalable campaigns that respond to real user behavior. Here are five proven tactics that brands can launch quickly to \"},{\"_key\":\"652cb8de164c\",\"_type\":\"span\",\"marks\":[\"57c15113f983\"],\"text\":\"boost engagement\"},{\"_key\":\"b4989da2c0fc\",\"_type\":\"span\",\"marks\":[],\"text\":\" across key moments in the lifecycle.\"}],\"markDefs\":[{\"_key\":\"57c15113f983\",\"_type\":\"link\",\"href\":\"https://www.braze.com/solutions/increase-engagement\"}],\"style\":\"normal\"},{\"_key\":\"d685596aaa78\",\"_type\":\"richImage\",\"alt\":\"a screenshot of a flow chart with a message that says great news as item that you wanted recently went on sale\",\"asset\":{\"_ref\":\"image-6a57468fdc1196cc18f9c2462fd466af4faeb982-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"4fb1585c11bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d1a1940dacd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Welcome journey with real-time behavioral branching\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1c07a231e719\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1207495cfac\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Trigger:\"},{\"_key\":\"88f2477ace25\",\"_type\":\"span\",\"marks\":[],\"text\":\" App install or first login\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73250e0e45a6\",\"_type\":\"block\",\"children\":[{\"_key\":\"171808f5bbb5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Channels:\"},{\"_key\":\"66db94a3fb14\",\"_type\":\"span\",\"marks\":[],\"text\":\" Email + in-app\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3c704725cdc2\",\"_type\":\"block\",\"children\":[{\"_key\":\"febb3abf10bf\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Strategy:\"},{\"_key\":\"bdaedc4dcb65\",\"_type\":\"span\",\"marks\":[],\"text\":\" Send a welcome message right after sign-up, then branch based on first-session activity. If a user explores the app but doesn’t complete onboarding, follow up with a helpful tip or offer. If they stay inactive, try a reactivation push within 24 hours.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"44d8432fc288\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac2d00c04571\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Test:\"},{\"_key\":\"02a5e1184f27\",\"_type\":\"span\",\"marks\":[],\"text\":\" Timing delays and CTA formats across channels to increase activation.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"00aae6a17708\",\"_type\":\"block\",\"children\":[{\"_key\":\"682d1a76b1ea\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Power user” reward sequence\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2b7e995d20a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"01efdb46f88c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Trigger:\"},{\"_key\":\"0a6840817791\",\"_type\":\"span\",\"marks\":[],\"text\":\" Reaching a usage milestone (e.g., 10 sessions in 30 days)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"13f686614f74\",\"_type\":\"block\",\"children\":[{\"_key\":\"f8f05a942f8b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Channels:\"},{\"_key\":\"d1c6342f3618\",\"_type\":\"span\",\"marks\":[],\"text\":\" Push + in-app + email\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"333911e33979\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ced528a082b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Strategy:\"},{\"_key\":\"f7469772b9c3\",\"_type\":\"span\",\"marks\":[],\"text\":\" Identify highly engaged users and automatically trigger a thank-you message, loyalty reward, or early access offer. Reinforce good habits while priming users for upsell or referral prompts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"93b0ac0467c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"e6b8f8adfb26\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Test:\"},{\"_key\":\"25f934c49dea\",\"_type\":\"span\",\"marks\":[],\"text\":\" Message type (exclusive offer vs. social share prompt) and timing relative to milestone.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bfd50611f152\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb890e6a5861\",\"_type\":\"span\",\"marks\":[],\"text\":\"Low-engagement nudge series\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"fb8ceac1b26b\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ad5e082f97c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Trigger:\"},{\"_key\":\"3a18a6369e05\",\"_type\":\"span\",\"marks\":[],\"text\":\" No activity for 7+ days or churn risk score increase\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5c98db137bde\",\"_type\":\"block\",\"children\":[{\"_key\":\"63c7d2823595\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Channels:\"},{\"_key\":\"534d9a4bdf3b\",\"_type\":\"span\",\"marks\":[],\"text\":\" Email + push\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fb9ebc263a91\",\"_type\":\"block\",\"children\":[{\"_key\":\"b520afa4a40c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Strategy:\"},{\"_key\":\"637b0892d62c\",\"_type\":\"span\",\"marks\":[],\"text\":\" Segment users showing signs of disengagement and send a tailored message—like a tip, offer, or quick-start guide. Personalize content based on their last known behavior or interest.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e60a9f58150d\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d54e617d5c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Test:\"},{\"_key\":\"441f924afacf\",\"_type\":\"span\",\"marks\":[],\"text\":\" Content type and subject line performance across different inactivity thresholds.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"70e6f28be2d8\",\"_type\":\"block\",\"children\":[{\"_key\":\"977046ac4e40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Category interest follow-ups\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f4f09c96fc19\",\"_type\":\"block\",\"children\":[{\"_key\":\"88fc5622392f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Trigger:\"},{\"_key\":\"aafcb3cf8118\",\"_type\":\"span\",\"marks\":[],\"text\":\" Browsing or purchase behavior in a specific category\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"94f43860b553\",\"_type\":\"block\",\"children\":[{\"_key\":\"871033015a41\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Channels:\"},{\"_key\":\"d7895f6e607c\",\"_type\":\"span\",\"marks\":[],\"text\":\" Email + push\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"902c9bf272fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"5e07930408d8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Strategy:\"},{\"_key\":\"59f5d23b9f49\",\"_type\":\"span\",\"marks\":[],\"text\":\" If a user browses or buys in one product or content category, trigger a follow-up message featuring related items, content, or upgrades. Use tags or events to auto-classify interests.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4c78b357241f\",\"_type\":\"block\",\"children\":[{\"_key\":\"09842e7a87bb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Test:\"},{\"_key\":\"deb160ab2173\",\"_type\":\"span\",\"marks\":[],\"text\":\" Static vs. dynamic content blocks and follow-up timing window.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb1803f3acfd\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff292dda5ff8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Plan downgrade prevention\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0e9cc221a220\",\"_type\":\"block\",\"children\":[{\"_key\":\"e652e56ca29a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Trigger:\"},{\"_key\":\"e9cd873e1ec6\",\"_type\":\"span\",\"marks\":[],\"text\":\" Downgrade intent signal (e.g., feature usage drop, pricing page view)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"30034445cc2e\",\"_type\":\"block\",\"children\":[{\"_key\":\"34c8d44c5926\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Channels:\"},{\"_key\":\"9d2107faae54\",\"_type\":\"span\",\"marks\":[],\"text\":\" In-app + email\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b05c5755b1ed\",\"_type\":\"block\",\"children\":[{\"_key\":\"37e3432388b1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Strategy:\"},{\"_key\":\"7bf2e7207a89\",\"_type\":\"span\",\"marks\":[],\"text\":\" If users show signs of dissatisfaction or downgrade consideration, trigger a message highlighting underused features, support resources, or a personalized retention offer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"40220371fd9b\",\"_type\":\"block\",\"children\":[{\"_key\":\"7bed2d10febb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Test:\"},{\"_key\":\"866399a27622\",\"_type\":\"span\",\"marks\":[],\"text\":\" Offer type (discount, extension, concierge support) based on churn segment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f674a2c6940b\",\"_type\":\"anchor\",\"anchorId\":\"foodora\"},{\"_key\":\"e2ce73d20316\",\"_type\":\"block\",\"children\":[{\"_key\":\"3af8794f337e\",\"_type\":\"span\",\"marks\":[],\"text\":\"foodora feeds growth with automated engagement that scales\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e0c7af2eb354\",\"_type\":\"block\",\"children\":[{\"_key\":\"87e46343e992\",\"_type\":\"span\",\"marks\":[],\"text\":\"To see a brand increase customer engagement with automation, let’s look at how \"},{\"_key\":\"100289d894af\",\"_type\":\"span\",\"marks\":[\"9e29234f748c\"],\"text\":\"foodora\"},{\"_key\":\"6b6b88a4101e\",\"_type\":\"span\",\"marks\":[],\"text\":\" used Braze to streamline cross-channel messaging, act on real-time data, and drive measurable results at scale.\"}],\"markDefs\":[{\"_key\":\"9e29234f748c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/foodora-case-study\"}],\"style\":\"normal\"},{\"_key\":\"0a72efdf4ea1\",\"_type\":\"block\",\"children\":[{\"_key\":\"059d7f873cfc\",\"_type\":\"span\",\"marks\":[],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c8f5174ee1fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"9561b49695a6\",\"_type\":\"span\",\"marks\":[],\"text\":\"With a presence across multiple markets, foodora needed a more efficient way to manage cross-channel customer engagement. Their team was spending up to an hour per campaign coordinating personalized messaging manually—limiting their ability to scale or react to customer behavior in real time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"467fe40e43b5\",\"_type\":\"richImage\",\"alt\":\"a phone with a notification that says running out of chips \u0026 nuts\",\"asset\":{\"_ref\":\"image-9b38c7ba54e9fd19fa44d28895abdb4458d46dfc-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"4fbe6c2f9741\",\"_type\":\"block\",\"children\":[{\"_key\":\"a971ef64cccd\",\"_type\":\"span\",\"marks\":[],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"5291fdcbd587\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae1e808bfe4a\",\"_type\":\"span\",\"marks\":[],\"text\":\"foodora implemented Braze alongside partner \"},{\"_key\":\"abcc761fc27b\",\"_type\":\"span\",\"marks\":[\"f0df038b303d\"],\"text\":\"Segment\"},{\"_key\":\"97231c031768\",\"_type\":\"span\",\"marks\":[],\"text\":\" to unify customer data and automate campaign delivery. By using Braze Canvas, they simplified multichannel orchestration—triggering personalized messages via email, in-app, and push notifications based on real-time actions like app installs.\"}],\"markDefs\":[{\"_key\":\"f0df038b303d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/segment\"}],\"style\":\"normal\"},{\"_key\":\"4c76737dd926\",\"_type\":\"block\",\"children\":[{\"_key\":\"94f75b489278\",\"_type\":\"span\",\"marks\":[],\"text\":\"This setup allowed foodora to test and launch campaigns faster while tailoring them to local market needs. With customer data flowing seamlessly between systems and automation handling delivery, their team could focus on optimizing strategy rather than managing execution.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"37a00e99b1a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"b46a5e11d768\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1594ee325e51\",\"_type\":\"block\",\"children\":[{\"_key\":\"09bd26e415b5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Campaign execution time dropped from one hour to just three minutes using Braze Canvas\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6bfb6ed430e4\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f7b7dab41a3\",\"_type\":\"span\",\"marks\":[],\"text\":\"41% conversion rate on a campaign triggered by app install\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9845a4f2b87a\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed1ae1bba44e\",\"_type\":\"span\",\"marks\":[],\"text\":\"26% reduction in unsubscribe rate after refining message timing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b6e18d48496b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1fcfc412ee13\",\"_type\":\"span\",\"marks\":[],\"text\":\"foodora’s results show how customer engagement automation—powered by real-time data—can help teams move faster, personalize at scale, and improve performance across multiple channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7cb12e031cab\",\"_type\":\"anchor\",\"anchorId\":\"look\"},{\"_key\":\"53f065eb2d8e\",\"_type\":\"block\",\"children\":[{\"_key\":\"062bd11225ee\",\"_type\":\"span\",\"marks\":[],\"text\":\"What to look for in an automated customer engagement platform\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"fcc34eb5ae38\",\"_type\":\"block\",\"children\":[{\"_key\":\"db5dff7650b3\",\"_type\":\"span\",\"marks\":[],\"text\":\"A strong automated customer engagement platform supports personalized, data-driven engagement across each channel—not just task automation. When evaluating your options, these are the capabilities to focus on.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6fe11101d5d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"feabd0fe38c9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Smart segmentation and real-time triggers\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"80a7e01ae14f\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d25902a24c5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Look for platforms that let you build dynamic audiences based on real-time behavior, preferences, location, and more. These capabilities make it easier to respond in the moment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9aba1a9cc085\",\"_type\":\"block\",\"children\":[{\"_key\":\"395364fff532\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cross-channel journey orchestration tools\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"cbb93e6c7f4b\",\"_type\":\"block\",\"children\":[{\"_key\":\"0860b97d12ff\",\"_type\":\"span\",\"marks\":[],\"text\":\"A strong platform should help you manage and automate customer journeys across email, push, SMS, in-app, and beyond—all from a single interface. With \"},{\"_key\":\"cadd42f279f0\",\"_type\":\"span\",\"marks\":[\"b57f497bc518\"],\"text\":\"cross-channel journey orchestration\"},{\"_key\":\"042c1c5be6dd\",\"_type\":\"span\",\"marks\":[],\"text\":\", you can design coordinated experiences that adapt to user behavior and channel preferences.\"}],\"markDefs\":[{\"_key\":\"b57f497bc518\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"5bc02a6b856d\",\"_type\":\"block\",\"children\":[{\"_key\":\"98a2e842394b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization powered by first-party data and AI\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2241d6e11df3\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6d38699f3d7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Modern platforms make it easy to tap into first-party data to personalize content, timing, and delivery. Look for those that offer \"},{\"_key\":\"712614842fe3\",\"_type\":\"span\",\"marks\":[\"91ff9407430d\"],\"text\":\"AI marketing automation\"},{\"_key\":\"457364f9424b\",\"_type\":\"span\",\"marks\":[],\"text\":\", with AI-driven capabilities to optimize message selection, predict the best channel for each user, power recommendations, and more.\"}],\"markDefs\":[{\"_key\":\"91ff9407430d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-marketing-automation\"}],\"style\":\"normal\"},{\"_key\":\"552c0c5bb3d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f8e4cc22687\",\"_type\":\"span\",\"marks\":[],\"text\":\"Built-in testing, reporting, and optimization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"43e073f0709d\",\"_type\":\"block\",\"children\":[{\"_key\":\"3cd775152efa\",\"_type\":\"span\",\"marks\":[],\"text\":\"You need visibility into what’s working, and what’s not. Platforms should offer robust testing tools, real-time reporting, and the flexibility to iterate quickly. This helps you move fast without guessing, and continuously improve campaign performance across lifecycle stages.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2598cf624020\",\"_type\":\"anchor\",\"anchorId\":\"final\"},{\"_key\":\"6390ce0ccec3\",\"_type\":\"block\",\"children\":[{\"_key\":\"fdf6eaf0a44a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Final thoughts on customer engagement automation\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9d0871ae34c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"3afc19d6c5c5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement automation helps teams move faster, stay consistent, and respond to customer needs with more precision. It brings structure to complexity—making it easier to deliver thoughtful experiences without scaling effort.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ef80aad832f\",\"_type\":\"block\",\"children\":[{\"_key\":\"964ff93fe3e1\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the right platform, automation becomes a long-term advantage. It gives marketers the flexibility to adapt, the tools to experiment, and the insight to improve with each message.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"34e42045b605\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"e1c5a9df32d2\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Connect with sales\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"}}],\"heading\":\"Ready to grow? Talk to our sales team.\"},{\"_key\":\"c9224dbf0746\",\"_type\":\"anchor\",\"anchorId\":\"faq\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/1f5dfe3ba35d4dfcb0573ab60fed746ac0748f28-1920x1080.png\",\"publishedDate\":\"2025-08-26T15:05:55.902Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-32412182a75125cdf3eaa8dbecdd9387e27deccd-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Use customer engagement automation to boost retention, increase efficiency, and personalize experiences across each channel. Find out more in this guide.\",\"pageTitle\":\"Customer Engagement Automation That Works | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"customer-engagement-automation\"}},\"title\":\"Customer engagement automation: What it is and how to do it right\"},{\"_id\":\"0cd5f7c8-2869-43f7-a9a7-963034b200c9\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"df0426143af5\",\"_type\":\"block\",\"children\":[{\"_key\":\"41dbb1c79cd20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketing, by its very nature, is an iterative thing. Even today's best, most impactful marketing campaign may not hold up tomorrow, and brands that embrace an ongoing, optimization-focused approach to customer engagement are more likely to see strong results over the long haul. However, achieving that vision—and sustaining marketing gains in a constantly shifting environment—is one of the major challenges that brands face.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5b7d232b21b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"5bf626affd320\",\"_type\":\"span\",\"marks\":[],\"text\":\"To help marketers, product, and data teams explore what's possible today with the right data, technology, and teamwork, Braze brought together 120+ speakers, including thought leaders, senior executives, innovative marketers, and customer engagement subject matter experts, at our annual \"},{\"_key\":\"5bf626affd321\",\"_type\":\"span\",\"marks\":[\"4b6efd2033a8\"],\"text\":\"Forge conference\"},{\"_key\":\"5bf626affd322\",\"_type\":\"span\",\"marks\":[],\"text\":\", held September 23–25 at Las Vegas' Virgin Hotel. Across more than 50 sessions, innovators at brands like Activision Blizzard, McDonald's, Wynn Resorts, the Estee Lauder Companies, CVS, Hilton, Venmo, Panera Bread, Etsy, SoFi, and many more shared how they're using technology to meet today's marketing challenges—and how they're preparing their brands for tomorrow's marketing opportunities.\"}],\"markDefs\":[{\"_key\":\"4b6efd2033a8\",\"_type\":\"link\",\"href\":\"https://forge.braze.com/2024/\"}],\"style\":\"normal\"},{\"_key\":\"e957bccd3bb5\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc11c136072e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With an event this big, there are always too many interesting conversations and striking presentations to cover them all, so let’s take a minute for a quick run-through of the conference’s major announcements and insights, and the key sessions that brought them to life.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"580c9cb0c09f\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f0515315af70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"There’s Never Been a Better Time to Be a Better Marketer\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"2859a8582486\",\"_type\":\"block\",\"children\":[{\"_key\":\"71846d9d8f230\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketing thought leaders have been preaching the gospel of relevant, human-first marketing engagement for years. However, for most brands, a variety of obstacles—everything from bandwidth limitations and technology gaps to poor data practices and organizational silos—have meant that their reach has always exceeded their grasp. But in his opening keynote address, Braze Cofounder and CEO Bill Magnuson argued that there's never been a better time to be a better marketer than right now. That's because the growth of AI and other emerging customer engagement technologies have given marketers more effective ways to understand and engage their customers and build strong sustainable relationships that really speak to and serve every individual.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"326a54308257\",\"_type\":\"block\",\"children\":[{\"_key\":\"6651727be3820\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reflecting that progress, Braze Cofounder and CTO Jon Hyman and Braze Chief Business Officer Astha Malik walked attendees through a range of announcements showcasing the full scope of Braze product and ecosystem advancements. They covered everything from expanded data management capabilities and new messaging channels to upgraded AI and customer orchestration journey orchestration features. Some of the biggest updates included the launch of the Braze platform’s new \"},{\"_key\":\"6651727be3821\",\"_type\":\"span\",\"marks\":[\"aff694357f79\"],\"text\":\"14-day free trial\"},{\"_key\":\"6651727be3822\",\"_type\":\"span\",\"marks\":[],\"text\":\", as well as significant announcements related to:\"}],\"markDefs\":[{\"_key\":\"aff694357f79\",\"_type\":\"link\",\"href\":\"https://www.braze.com/press-releases/braze-launches-free-trial\"}],\"style\":\"normal\"},{\"_key\":\"8f3d8ac024b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"985c3dfb8b300\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data: \"},{\"_key\":\"985c3dfb8b301\",\"_type\":\"span\",\"marks\":[],\"text\":\"Building on this year's launch of the \"},{\"_key\":\"985c3dfb8b302\",\"_type\":\"span\",\"marks\":[\"992bfe08576a\"],\"text\":\"Braze Data Platform\"},{\"_key\":\"985c3dfb8b303\",\"_type\":\"span\",\"marks\":[],\"text\":\", Jon announced an expansion of the Platform's \"},{\"_key\":\"985c3dfb8b304\",\"_type\":\"span\",\"marks\":[\"de61c5d928ec\"],\"text\":\"Cloud Data Ingestion\"},{\"_key\":\"985c3dfb8b305\",\"_type\":\"span\",\"marks\":[],\"text\":\" (CDI) feature that will make it possible for Braze to ingest CSV, JSON, or Parquet files held in cloud storage platforms, as well as GA support for \"},{\"_key\":\"985c3dfb8b306\",\"_type\":\"span\",\"marks\":[\"a27dda05ae6a\"],\"text\":\"CDI Segments\"},{\"_key\":\"985c3dfb8b307\",\"_type\":\"span\",\"marks\":[],\"text\":\" for Snowflake, Redshift, Databricks, and BigQuery, bringing expanded zero-copy data access to the Braze solution. Astha also highlighted significant updates to Braze reporting capabilities, as well as a new identity resolution tool that is expected to hit early access by the end of the year. (\"},{\"_key\":\"985c3dfb8b308\",\"_type\":\"span\",\"marks\":[\"fd4c011dfc09\"],\"text\":\"Learn more about our data announcements and when features will be available here\"},{\"_key\":\"985c3dfb8b309\",\"_type\":\"span\",\"marks\":[],\"text\":\".)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"992bfe08576a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-data-platform-announcement\"},{\"_key\":\"de61c5d928ec\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/cloud_ingestion/\"},{\"_key\":\"a27dda05ae6a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/introducing-braze-cdi-segments-providing-zero-copy-access-to-your-data-warehouse\"},{\"_key\":\"fd4c011dfc09\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/forge-2024-braze-data-platform-announcements\"}],\"style\":\"normal\"},{\"_key\":\"2bc8aef8f779\",\"_type\":\"block\",\"children\":[{\"_key\":\"f937ea3930290\",\"_type\":\"span\",\"marks\":[],\"text\":\"Channels: Jon and Astha announced a significant expansion in the Braze solution's messaging channel options with the introduction of native support for both LINE (currently in Beta with availability planned for Fall), Japan’s leading messaging app, and \"},{\"_key\":\"f937ea3930291\",\"_type\":\"span\",\"marks\":[\"c29bc848800d\"],\"text\":\"rich communication services\"},{\"_key\":\"f937ea3930292\",\"_type\":\"span\",\"marks\":[],\"text\":\" (RCS), allowing brands to more easily reach users in key markets with rich, responsive, branded messages. LINE is currently in Beta with availability planned for Fall, while we expect text-only RCS with verified sending and rich analytics to be in Beta later this year, with more interactive functionality and content types anticipated to roll out in 2025. In addition, they highlighted upcoming Braze support for WhatsApp Commerce (expected for later this year into 2025), supporting seamless, in situ purchases, and WhatsApp dynamic image support, as well as an updated version of our trailblazing \"},{\"_key\":\"f937ea3930293\",\"_type\":\"span\",\"marks\":[\"856b6ecb3e73\"],\"text\":\"Content Card\"},{\"_key\":\"f937ea3930294\",\"_type\":\"span\",\"marks\":[],\"text\":\" channel, complete with a new drag-and-drop editor. (\"},{\"_key\":\"f937ea3930295\",\"_type\":\"span\",\"marks\":[\"362347792d24\"],\"text\":\"Learn more about our messaging channel announcements and when features will be available here\"},{\"_key\":\"f937ea3930296\",\"_type\":\"span\",\"marks\":[],\"text\":\").\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c29bc848800d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/future-of-rcs-vs-sms\"},{\"_key\":\"856b6ecb3e73\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/content-cards\"},{\"_key\":\"362347792d24\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/forge-2024-braze-channels-announcements\"}],\"style\":\"normal\"},{\"_key\":\"1fb98a6004b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"6986aa3315290\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI/Orchestration:\"},{\"_key\":\"6986aa3315291\",\"_type\":\"span\",\"marks\":[],\"text\":\" AI is reshaping modern marketing—and Braze announced an array of new AI and orchestration features designed to amplify marketers' ability to use artificial intelligence to support exceptional brand experiences. In addition to Canvas Templates, now in general availability, the introduction of the Braze platform's Liquid Assistant, which translates plain-text commands into rich, tailored experiences, and Message Template Assistant, which builds new message templates based on written inputs, Jon introduced a major AI-driven update to Braze: Project Catalyst, which lets marketers use AI to easily test thousands of variants of every message and experience, support true, nuanced personalization and optimization at scale. (\"},{\"_key\":\"6986aa3315292\",\"_type\":\"span\",\"marks\":[\"1a5d73d79905\"],\"text\":\"Learn more about our AI and orchestration announcements and when features will be available here\"},{\"_key\":\"6986aa3315293\",\"_type\":\"span\",\"marks\":[],\"text\":\".)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"1a5d73d79905\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/forge-2024-ai-orchestration-announcements\"}],\"style\":\"normal\"},{\"_key\":\"e1888826178e\",\"_type\":\"block\",\"children\":[{\"_key\":\"1eb18f2b216d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How Leading Brands Are Meeting the Moment and Embracing Human-Centered Engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"358219a30702\",\"_type\":\"block\",\"children\":[{\"_key\":\"afe16203ea240\",\"_type\":\"span\",\"marks\":[],\"text\":\"To get a full picture of what's possible today with data-driven customer engagement, you don't have to look any further than this year's Torchie Award-winning brands, who are leveraging Braze and its full range of features and messaging channels to surprise and delight, drive concrete business value, and deepen customer relationships into sustainable loyalty. From ABC News' use of election-themed in-app messages to generate opt-in alerts personalized to users’ preferred interests and candidates to Papa Johns UK's reinvention of its customer engagement program using Braze and targeted education and trainings, resulting in a 260% rise in revenue YoY, these brands exemplify what's possible with customer engagement today.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"125654604290\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce864539d2f00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Building on the conference's focus on data, speakers highlighted the importance of data agility, testing, and optimization to effective marketing strategies, but argued that these elements were table stakes when it came to building a successful customer engagement program. \\\"Testing is key to our success, as our program is data-driven—and data doesn’t lie,\\\" Sina Zand, Head of CRM Strategy \u0026 Lifecycle Marketing at Xbox/Blizzard. \\\"But we believe in testing for impact rather than for the sake of testing,\\\" noting that when brands focus on the quantity of the tests they run, rather than the quality of the tests and the significance of those tests' findings, they often fail to see the benefits that data and testing can bring.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db427fbbffa1\",\"_type\":\"block\",\"children\":[{\"_key\":\"bae30016796a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In her fireside chat with Braze VP of Global Demand Generation Ural Cebeci, marketing thought leader Sara Perle, who serves as Head of Engagement at PayPal (Venmo), argued that, to reach their full potential, brands \\\"need to maintain and grow what I’ve been calling ‘a culture of possibility,'\\\" where ideation and planning start \\\"with the question of what COULD we do, what SHOULD we do, resources aside.\\\" Sara argued that by focusing first on outcomes and letting employees dream big, marketing leaders can identify opportunities for major step-changes in their customer engagement programs while also helping their teams to get out of self-limiting, reactive patterns that hurt their ability to reach their goals.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6dd873dff95f\",\"_type\":\"block\",\"children\":[{\"_key\":\"9de1a900ef460\",\"_type\":\"span\",\"marks\":[],\"text\":\"Looking forward to what comes next for marketers, Paolo Sabatinelli, CPO at Immobiliare.it and Allegra Krishnan, Chief Loyalty Officer at McDonald's, spoke to Braze VP of Product Marketing Kelsey Nelson about today's shifting marketing landscape and the role that AI has to play as customer engagement continues to evolve. Allegra highlighted the importance of making sure that you're placing the customer at the center of your AI efforts, and ensuring that your usage of the powerful tool enhances their overall experience. Paolo encouraged marketers to leverage AI capabilities in an integrated way that takes into account their existing systems and platforms—and to reassess their marketing tech stack if the tools they're using today aren't built for an AI-focused future.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1faa5438a5ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"16eec02ee7060\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6c0db5882277\",\"_type\":\"block\",\"children\":[{\"_key\":\"37a15ea67a8b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"This year’s Forge conference is over, but the lessons learned here won’t soon be forgotten. To dig deeper into some of the key topics and areas of discussion from this year’s conference check out:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9bb101e8b649\",\"_type\":\"block\",\"children\":[{\"_key\":\"98cac8edab900\",\"_type\":\"span\",\"marks\":[\"a2001576456e\"],\"text\":\"Forge Digital 2024 Video Hub\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"a2001576456e\",\"_type\":\"link\",\"href\":\"https://eventhub.goldcast.io/?eventHubId=98bf865f-a53f-4dcd-9269-b9c72a7d9b4e\"}],\"style\":\"normal\"},{\"_key\":\"6cac400fcfc4\",\"_type\":\"block\",\"children\":[{\"_key\":\"d52b2222b3f50\",\"_type\":\"span\",\"marks\":[\"6689b78ee79e\"],\"text\":\"A look at this year’s Torchie Award Winners\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"6689b78ee79e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/2024-torchie-awards-winners\"}],\"style\":\"normal\"},{\"_key\":\"6180cc734507\",\"_type\":\"block\",\"children\":[{\"_key\":\"afff011163370\",\"_type\":\"span\",\"marks\":[\"a0bfcf89aec7\"],\"text\":\"Meet the Moment: How to Drive Relevance at Scale with Data, AI, and Cross-Channel Messaging\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"a0bfcf89aec7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/webinars-and-events/relevance-with-data-ai-cross-channel\"}],\"style\":\"normal\"},{\"_key\":\"a86ee8dd9627\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f99c71371fb\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f31f7a8c5b90\",\"_type\":\"block\",\"children\":[{\"_key\":\"69e951c134810\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2c5fe7db2655\",\"_type\":\"block\",\"children\":[{\"_key\":\"217f1b938db40\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$37\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/ce309a7c2d67723327761e93eb79eb4691d40b35-1200x800.png\",\"publishedDate\":\"2024-09-26T15:55:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ce309a7c2d67723327761e93eb79eb4691d40b35-1200x800-png\",\"_type\":\"reference\"}},\"pageDescription\":\"\\nTo help marketers, product, and data teams explore what's possible today with the right data, technology, and teamwork, Braze brought together 120+ speakers, including thought leaders, senior executives, innovative marketers, and customer engagement subject matter experts, at our annual Forge conference, held September 23–25 at Las Vegas' Virgin Hotel. \",\"pageTitle\":\"Forge 2024: Going All In For Thoughtful, Data-Driven Customer Engagement\",\"slug\":{\"_type\":\"slug\",\"current\":\"forge-24\"}},\"title\":\"Forge 2024: Going All In For Thoughtful, Data-Driven Customer Engagement\"},{\"_id\":\"0f38283b-96f2-4f41-9147-4e133695b52c\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"cd1ae9e764fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"39a6856700ea0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Imagine a reality where your team accesses customer data instantly, launches campaigns at lightning speed, and personalizes messages with pinpoint accuracy—all without the headache of data transfers or the risk of using outdated information.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fb9e3493a493\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7f1caae015f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Businesses are inundated with information and struggle to extract meaningful insights. It's challenging to collect data from multiple sources, then copy/duplicate/move it around to ensure everyone within the organization has access to what they need when they need it without leaning on data/tech teams to move the data. That's where zero-copy data can help, as it offers a clear pathway to better data management and superior customer engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8b0e4c730f3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d52e59450e490\",\"_type\":\"span\",\"marks\":[],\"text\":\"But what exactly is zero-copy data? How does it work? And, more importantly, how can it transform your marketing efforts? Let's dive in and demystify this powerful concept that is already beginning to reshape how businesses handle information and connect with customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5dbe5f5a8964\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f68b16599d80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What is zero-copy data?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c027001c466d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c30df6b45e1a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"At its core, zero-copy data is like having a universal library card for your company's data. Instead of checking out books (or, in this case, data) and creating multiple copies, zero-copy data lets everyone read from the same book at the same time without ever removing it from the shelf.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"11a8ae6b1f63\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfa87edc93260\",\"_type\":\"span\",\"marks\":[],\"text\":\"More technically, zero-copy data refers to a method of accessing and using data without physically moving or duplicating it from its original location. Instead of copying data to various locations across the system, zero-copy data allows multiple processes to access the same data directly from its source. This also reduces the risk of data corruption/errors that might show up in the process of creating multiple copies, which improves trust.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d71350c4895a\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc1520ca82bb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How does zero-copy data work?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6888fbdbe554\",\"_type\":\"block\",\"children\":[{\"_key\":\"4fc3292d47200\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let's break down the mechanics of zero-copy data:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"68319a0b0193\",\"_type\":\"block\",\"children\":[{\"_key\":\"67631eaa03a20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your data stays put in its original storage location (think of it as a cozy data warehouse like \"},{\"_key\":\"67631eaa03a21\",\"_type\":\"span\",\"marks\":[\"1a343542680f\"],\"text\":\"Snowflake\"},{\"_key\":\"67631eaa03a22\",\"_type\":\"span\",\"marks\":[],\"text\":\").\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"1a343542680f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/partners/data_and_infrastructure_agility/data_warehouses/snowflake\"}],\"style\":\"normal\"},{\"_key\":\"c777cf882133\",\"_type\":\"block\",\"children\":[{\"_key\":\"0e0dd4d6b9d50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Instead of copying data, systems create virtual signposts or pointers to the original information.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"711d1f5ff0a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"70c6997b7cbe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"When an application needs to access the data, it follows these signposts straight to the source.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"150608b759fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce6ec439ae7b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Updates happen at the source, keeping everyone on the same page, always.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"319ae5d42f5f\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f32c601b6bc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"This method eliminates time-consuming data transfers and reduces the risk of those dreaded \\\"which version is correct?\\\" scenarios that often plague systems relying on multiple data copies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"03f9381d6cb2\",\"_type\":\"block\",\"children\":[{\"_key\":\"f8f37092e5f60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Amplifying your customer engagement efforts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ddc63a421fde\",\"_type\":\"block\",\"children\":[{\"_key\":\"09d0a0cd4f530\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here's where things get exciting. Zero-copy data isn't just about cutting costs or boosting efficiency (though it does that too). It's about transforming how you connect with your customers through:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"02e75912a6c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"99cd78f287b40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Real-time insights\"},{\"_key\":\"99cd78f287b41\",\"_type\":\"span\",\"marks\":[],\"text\":\": Spot trends and act on them faster than ever before. No more waiting for data to sync across systems.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eed4fb39cb3b\",\"_type\":\"block\",\"children\":[{\"_key\":\"cfb8df78d4da0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalization perfected\"},{\"_key\":\"cfb8df78d4da1\",\"_type\":\"span\",\"marks\":[],\"text\":\": Tailor your messaging with laser precision using the freshest data available. Your customers will feel genuinely understood.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb6fb4bbc1c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"61ab97f20fd40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Campaigns at the speed of thought\"},{\"_key\":\"61ab97f20fd41\",\"_type\":\"span\",\"marks\":[],\"text\":\": Say goodbye to data lag. Your brilliant ideas can go from brainstorming to blast-off in record time.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"886815081112\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4701ee531b10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"One truth to rule them all\"},{\"_key\":\"b4701ee531b11\",\"_type\":\"span\",\"marks\":[],\"text\":\": No more conflicting data sets. Everyone in your organization works from the same playbook, ensuring consistent customer experiences.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5745dfd7edd4\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7be66822ca90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leaner, meaner operations\"},{\"_key\":\"f7be66822ca91\",\"_type\":\"span\",\"marks\":[],\"text\":\": Slash data storage costs and redirect those resources to what matters—delighting your customers.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f09f457bb4d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"057a1178c1860\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The bottom line\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"991129555717\",\"_type\":\"block\",\"children\":[{\"_key\":\"c78c18257c060\",\"_type\":\"span\",\"marks\":[],\"text\":\"Zero-copy data isn't just changing the game—it's rewriting the rulebook for data management and customer engagement. Consider it your express lane to more timely, relevant, and effective marketing campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6e75b61e5371\",\"_type\":\"block\",\"children\":[{\"_key\":\"2648cc87da500\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer attention is the ultimate currency, so brands can’t afford to be weighed down by clunky data processes. Zero-copy data offers a path to more nimble operations, deeper customer insights, and stronger relationships with your audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7892d370e1ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"695e8e84bdf70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dive deeper into the power of zero-copy data in your organization with our comprehensive guide on \"},{\"_key\":\"695e8e84bdf71\",\"_type\":\"span\",\"marks\":[\"91e25ed802e3\"],\"text\":\"Exploring Data Management and Customer Engagement\"},{\"_key\":\"695e8e84bdf72\",\"_type\":\"span\",\"marks\":[],\"text\":\". Your future self—and your customers—will thank you.\"}],\"markDefs\":[{\"_key\":\"91e25ed802e3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/exploring-data-management-and-customer-engagement\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/2baeb5722cdeeda0bdaaf46a8da6c617930e5c86-2400x1600.png\",\"publishedDate\":\"2024-10-09T17:45:09.970Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b88f74788f930b66de8484a3bc2553b1cb2630f5-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Discover how zero-copy data can revolutionize your customer engagement. Learn what it is, how it works, and why it matters for your business. Unlock real-time insights, perfect personalization, streamline operations, and more.\",\"pageTitle\":\"Why should businesses care about zero-copy data?\",\"slug\":{\"_type\":\"slug\",\"current\":\"zero-copy-data\"}},\"title\":\"Understanding Zero-Copy Data: What it is, How it Works, and What it Makes Possible\"}]}]}],[\"$\",\"section\",null,{\"className\":\"supergraphic-4 relative overflow-hidden contain-layout\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[[\"$\",\"$L38\",null,{\"switchbackData\":{\"logo\":{\"source\":\"/images/dummy-images/logo1.png\",\"alt\":\"logo\",\"width\":144,\"height\":45},\"headingKey\":\"partnerSwitchHeading\",\"contentKeys\":[\"partnerSwitchContent1\",\"partnerSwitchContent2\",\"partnerSwitchContent3\"],\"background\":\"bg-white\"},\"locale\":\"en-us\"}],[\"$\",\"div\",null,{\"className\":\"container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"container flex w-full flex-col justify-between gap-8\",\"children\":[[\"$\",\"h4\",null,{\"children\":\"Join our open technology ecosystem\"}],[\"$\",\"p\",null,{\"children\":\"Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.\"}],[\"$\",\"$L2f\",null,{\"label\":\"Become a Technology Partner\",\"variant\":\"primary\",\"href\":\"/partners/become-a-braze-technology-partner\",\"className\":\"h-[44px]\"}]]}],[\"$\",\"div\",\"1\",{\"className\":\"container flex w-full flex-col justify-between gap-8\",\"children\":[[\"$\",\"h4\",null,{\"children\":\"Join our global services network\"}],[\"$\",\"p\",null,{\"children\":\"Agencies, consultants, and systems integrators build robust service offerings with Braze.\"}],[\"$\",\"$L2f\",null,{\"label\":\"Become a Delivery Partner\",\"variant\":\"primary\",\"href\":\"/partners/become-a-braze-solutions-partner\",\"className\":\"h-[44px]\"}]]}]]}]]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-center py-16 lg:py-24\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col gap-12 items-center\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex max-w-[768px] flex-col items-center gap-5 text-center\",\"children\":[[\"$\",\"h2\",null,{\"id\":\"its-time-to-be-a-better-marketer\",\"className\":\"mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"3e4a71e218cd0\",{\"className\":\"\",\"children\":\"It's time to be a better marketer\"}]]}]]}],\"$undefined\"]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center\",\"children\":[[[\"$\",\"$L2f\",\"cpanel-cta-1\",{\"label\":\"Get Started\",\"variant\":\"white-button\",\"size\":\"xl\",\"href\":\"/get-started\"}],[\"$\",\"$L2f\",\"cpanel-cta-2\",{\"label\":\"See How Braze Works\",\"variant\":\"white-ghost-link\",\"size\":\"xl\",\"href\":\"/product\"}]],\"$undefined\"]}]]}]}]}],false]}]]}]\n"])</script></body></html>