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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="size-full bg-white"><div class="flex flex-col"><section class="bg-heat1 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-2"><div class=""><div class="relative"><div data-testid="hero-container" class="container pb-10 pt-24 lg:pb-24"><div class="flex flex-col gap-y-8 lg:flex-row lg:justify-between lg:items-center "><div class="flex w-full shrink-0 flex-col gap-12 items-start lg:pr-8 lg:w-1/2 lg:max-w-[592px]"><div class="flex flex-col gap-6 items-start "><div class="flex flex-col items-start gap-4"><div class="flex flex-wrap gap-1 items-start"><div class="text-white flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>BrazeAI Decisioning Studio™</strong></p></h4></div></div><h1 id="put-ai-decisioning-behind-every-marketing-move" class="mb-0 text-white text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">Put AI decisioning behind every marketing move</span></span></h1></div><div class="flex w-full flex-col gap-8 text-white"><p>Smarter 1:1 decisions. Bigger wins. BrazeAI Decisioning Studio™ helps marketers hit their most important goals, at scale.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full sm:w-fit" aria-label="scroll to Get Demo (#start-personalizing)" href="#start-personalizing">Get Demo</a></div></div></div></div><div class="w-full shrink-0 grow basis-0 pt-10 lg:w-1/2 lg:pt-0 lg:max-w-[592px]"><img alt="a man and woman are using a laptop and a woman is using a cell phone" loading="lazy" width="880" height="545" decoding="async" data-nimg="1" class="size-full rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0bf42f77a41331c5c5762fb687593b0799b02907-712x518.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0bf42f77a41331c5c5762fb687593b0799b02907-712x518.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0bf42f77a41331c5c5762fb687593b0799b02907-712x518.png&w=1920&q=75"/></div></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10"><div class=""><div class="relative flex w-full flex-col items-center gap-8 px-16"><div class="container flex flex-col gap-8"><div class="w-full undefined"></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-14"><div class=""><div class="container relative w-full h-[292px] md:h-[450px] lg:h-[684px] flex items-center justify-center rounded-xl overflow-hidden"><button type="button" class="bg-play-button bg-play-button-scale absolute left-1/2 top-1/2 z-50 flex size-24 -translate-x-1/2 -translate-y-1/2 items-center justify-center rounded-full border border-transparent text-white backdrop-blur-[4px]" aria-label="play video"><svg width="28" height="28" role="img" aria-label="play-fill"><use href="/icons/sprites.svg#play-fill"></use></svg></button><img alt="BrazeAI Decisioning Studio™" loading="lazy" width="1216" height="684" decoding="async" data-nimg="1" class="h-[192px] w-[343px] items-center justify-center gap-[10px] rounded-xl object-cover transition-all duration-300 md:h-[450px] md:w-[800px] lg:h-[684px] lg:w-[1216px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbe323274edd8f728f2fd546892cef6f3efa0d7c7-3200x1800.jpg&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbe323274edd8f728f2fd546892cef6f3efa0d7c7-3200x1800.jpg&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbe323274edd8f728f2fd546892cef6f3efa0d7c7-3200x1800.jpg&w=3840&q=75"/></div></div></section><section class="bg-gray-100 z-50 relative contain-layout pt-10 sm:pt-16 pb-8"><div class=""><div class="container flex flex-col items-start gap-10 md:items-center "><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center "><h2 id="ai-decisioning-agents-find-the-optimal-action-for-" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><span class="block"><span class="">AI decisioning agents find the optimal action for each customer</span></span></h2></div></div></div></div></section><section class="bg-gray-100 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container"><div class="bg-gray-100 text-gray-900 backdrop-blur-[30px]"><div class="relative z-10 flex flex-col items-center"><div class=""><div class="-mx-4 flex flex-col gap-y-8 md:flex-row md:flex-wrap"><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white/50 p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="dataflow-02"><use href="/icons/sprites.svg#dataflow-02"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">All your data</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>Personalize using all your rich first-party data, making decisions based on hundreds of customer characteristics.</p></div></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 text-sm font-aribauGrotesk font-bold bg-transparent p-0 text-[#310CCE] w-fit hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] mt-auto" aria-label="scroll to Learn more (#context)" href="#context">Learn more<svg width="20" height="20" role="img" aria-label="arrow-right" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></a></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white/50 p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="face-smile"><use href="/icons/sprites.svg#face-smile"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Personalize everything</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>Find the best channel, product, financial offer, creative, timing & frequency for each individual customer.</p></div></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 text-sm font-aribauGrotesk font-bold bg-transparent p-0 text-[#310CCE] w-fit hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] mt-auto" aria-label="scroll to Learn more (#intelligence-personalize)" href="#intelligence-personalize">Learn more<svg width="20" height="20" role="img" aria-label="arrow-right" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></a></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white/50 p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="cursor-box"><use href="/icons/sprites.svg#cursor-box"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Optimize any metric</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>Drive dollars, not clicks - AI decisioning optimizes any business KPI.</p></div></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 text-sm font-aribauGrotesk font-bold bg-transparent p-0 text-[#310CCE] w-fit hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] mt-auto" aria-label="scroll to Learn More (#intelligence-optimize)" href="#intelligence-optimize">Learn More<svg width="20" height="20" role="img" aria-label="arrow-right" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></a></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white/50 p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="dataflow-02"><use href="/icons/sprites.svg#dataflow-02"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Decisions, explained</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>Trace AI decisions for every customer, and the reasons behind them.</p></div></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-md bg-transparent p-0 text-[#310CCE] w-fit hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] mt-auto" aria-label="scroll to Learn More (#interaction)" href="#interaction">Learn More<svg width="22" height="22" role="img" aria-label="arrow-right" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></a></div></div></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-6" id="context"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-graycustom flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>Context</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Plug data into anything,
power up everything</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="data"><use href="/icons/sprites.svg#data"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Works with any data</span><p class="text-[16px] leading-[24px] text-gray-600">Customizable AI decisioning agents work with any warehouse or CDP—including all your first-party, custom, and industry-specific signals.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="message-smile-square"><use href="/icons/sprites.svg#message-smile-square"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Personalizes deeply</span><p class="text-[16px] leading-[24px] text-gray-600">Apply hundreds of customer characteristics to deliver 1:1 decisions, with agents learning continuously—even when data is limited or imperfect.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="users-edit"><use href="/icons/sprites.svg#users-edit"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Expert help, built in</span><p class="text-[16px] leading-[24px] text-gray-600">Our Field Data Scientists make your data AI-ready with custom engineering and hands-on support.</p></div></div></div><p></p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="an advertisement for brazeal decisioning studio with a red background" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcdb95e75805830536b188c80891a22313acaf021-1108x1300.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcdb95e75805830536b188c80891a22313acaf021-1108x1300.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcdb95e75805830536b188c80891a22313acaf021-1108x1300.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="intelligence-personalize"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-graycustom flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>Intelligence</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Personalize every moment</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="scale-01"><use href="/icons/sprites.svg#scale-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Multi-dimensional, at scale</span><p class="text-[16px] leading-[24px] text-gray-600">AI decisioning agents optimize channel, message, creative, offer, incentive, time, day, frequency—and any custom dimensions—simultaneously.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="brackets-check"><use href="/icons/sprites.svg#brackets-check"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Always on, instantly applied</span><p class="text-[16px] leading-[24px] text-gray-600">Apply what works the moment it’s learned with continuous testing and continuous learning that keep every moment personalized.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="clock-refresh"><use href="/icons/sprites.svg#clock-refresh"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Adapt in real time</span><p class="text-[16px] leading-[24px] text-gray-600">Agents autonomously experiment and continuously learn, adapting to market shifts and changes in customer behavior.</p></div></div></div><div class="relative flex flex-col justify-center gap-6 overflow-hidden rounded-xl border border-[#C9C4FF] bg-[#FBFAFE] p-4"><div class="flex h-6 flex-row"><img alt="Brinks Home logo" loading="lazy" width="200" height="24" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2bbae1ad6be34423507992837b300f2f0b5fcb85-2560x257.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2bbae1ad6be34423507992837b300f2f0b5fcb85-2560x257.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2bbae1ad6be34423507992837b300f2f0b5fcb85-2560x257.png&w=640&q=75"/></div><blockquote class="font-aribauGrotesk text-lg text-gray-900"><p><em>“As a CEO, I can’t live with black box marketing. I need to actually measure impact. BrazeAI Decisioning Studio™ allows us to do that, really really quickly."</em></p></blockquote><div><div class="flex items-center gap-4"><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">William Niles</h6><div class="hidden min-h-[30px] border-r-2 border-gray-300 bg-gray-300 sm:block "></div><span class="text-md text-gray-900">CEO, Brinks Home</span></div></div></div></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="switchback-entrance w-full"><img alt="a pamper her email that says glow now pay less -20 % off all" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1b188c4244dab5343da81d29a1228fb5ad389035-1108x1300.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1b188c4244dab5343da81d29a1228fb5ad389035-1108x1300.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1b188c4244dab5343da81d29a1228fb5ad389035-1108x1300.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="intelligence-optimize"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-graycustom flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>Intelligence</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Optimize what matters with AI decisioning</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="dataflow-01"><use href="/icons/sprites.svg#dataflow-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Always-on experimentation</span><p class="text-[16px] leading-[24px] text-gray-600">AI decisioning agents run continuous, autonomous tests to hit your most important KPIs.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Outcomes over clicks</span><p class="text-[16px] leading-[24px] text-gray-600">Don’t settle for top-of-funnel metrics; optimize for bottom-line impact and track uplift vs. random control, holdout, or business-as-usual to prove ROI.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="users-check"><use href="/icons/sprites.svg#users-check"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Human support, always on</span><p class="text-[16px] leading-[24px] text-gray-600">Our AI Success team monitors and fine-tunes to keep your agents consistently effective.</p></div></div></div><div class="flex flex-col items-start gap-8 rounded-xl p-6 border border-[#C9C4FF] bg-[#FBFAFE]"><div class="flex flex-col items-start justify-center gap-3"><span class="text-xl font-extrabold text-gray-900">105% Increase in cross-sells</span></div></div><p></p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="a graph showing revenue and profit for brazeal decisioning studio" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff0d031bb1af3c2488302559be2696476ae2c4d6f-1108x1235.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff0d031bb1af3c2488302559be2696476ae2c4d6f-1108x1235.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff0d031bb1af3c2488302559be2696476ae2c4d6f-1108x1235.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="interaction"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-graycustom flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>Interaction</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>AI personalization as unique
as your customers</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="dataflow-04"><use href="/icons/sprites.svg#dataflow-04"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Decisions, explained</span><p class="text-[16px] leading-[24px] text-gray-600">See how—and why—AI decisioning agents choose for each customer, with clear, traceable logic and insights unique to your business.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="chart-breakout-square"><use href="/icons/sprites.svg#chart-breakout-square"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Connect data to behavior</span><p class="text-[16px] leading-[24px] text-gray-600">Ground customer behavior in the data you trust—and turn it into explainable 1:1 decisions.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="bar-chart-square-up"><use href="/icons/sprites.svg#bar-chart-square-up"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Insights you can act on</span><p class="text-[16px] leading-[24px] text-gray-600">Surface the drivers behind customer behavior with AI decisioning agents.</p></div></div></div><div class="relative flex flex-col justify-center gap-6 overflow-hidden rounded-xl border border-[#C9C4FF] bg-[#FBFAFE] p-4"><div class="flex h-6 flex-row"><img alt="Liberty Latin America logo" loading="lazy" width="200" height="24" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b46663eb483755906efe4c1d0ef2493f085287c-482x224.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b46663eb483755906efe4c1d0ef2493f085287c-482x224.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b46663eb483755906efe4c1d0ef2493f085287c-482x224.png&w=640&q=75"/></div><blockquote class="font-aribauGrotesk text-lg text-gray-900"><p><em>“We are seeing 30% of additional conversion value. BrazeAI Decisioning Studio™ has proven to provide millions of dollars in customer lifetime value.”</em></p></blockquote><div><div class="flex items-center gap-4"><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Mauricio Romero</h6><div class="hidden min-h-[30px] border-r-2 border-gray-300 bg-gray-300 sm:block "></div><span class="text-md text-gray-900">Sr. Director AI & Advanced Analytics, Liberty Latin America</span></div></div></div></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="switchback-entrance w-full"><img alt="a purple screen shows a list of different types of people" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F436ff1057a7122a6ed10fe013b9baeaf08897f64-1108x1300.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F436ff1057a7122a6ed10fe013b9baeaf08897f64-1108x1300.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F436ff1057a7122a6ed10fe013b9baeaf08897f64-1108x1300.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-gray-100 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container dark"><div class="mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11"><div><h2 id="learn-about-ai-decisioning" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><span class="block"><span class="">Learn about AI decisioning</span></span></h2></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs mt-4 lg:mt-0" href="/resources/articles">See Blogs</a></div><ul class="lg:grid lg:grid-cols-3 lg:gap-8 lg:auto-rows-stagger"><li class="row-start-3 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/reports-and-guides/ai-decisioning-next-best-everything"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a book titled next best action using al decisioning for 11 personalization" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb8544b548d4434d12a49999f101376a5f550bcbf-1200x900.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb8544b548d4434d12a49999f101376a5f550bcbf-1200x900.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb8544b548d4434d12a49999f101376a5f550bcbf-1200x900.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Guide</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Next Best Everything</h3></div></a></li><li class="row-start-2 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/reports-and-guides/optimizing-promotional-spend"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a book titled optimizing promotional spend shows a man using a laptop" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F330f2b271d87ce4986ed55b332dd5caee5d148d2-1200x900.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F330f2b271d87ce4986ed55b332dd5caee5d148d2-1200x900.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F330f2b271d87ce4986ed55b332dd5caee5d148d2-1200x900.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Guide</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Optimizing Promotional Spend</h3></div></a></li><li class="row-start-1 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/reports-and-guides/ai-decisioning-community-of-bandits"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a book titled a community of bandits shows a man and two women looking at a laptop" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7a226b29598a8df00b4635e66f2db4782e9cfe24-1200x900.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7a226b29598a8df00b4635e66f2db4782e9cfe24-1200x900.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7a226b29598a8df00b4635e66f2db4782e9cfe24-1200x900.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Guide</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">A Community of Bandits</h3></div></a></li></ul></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex flex-col items-center gap-12"><div class="flex w-[800px] flex-col items-center gap-6"><h2 class="text-center font-aribauGrotesk text-display-lg font-extrabold not-italic tracking-[-0.96px] text-[#2F0C6B]">FAQ</h2></div><div class="mx-auto flex w-full max-w-[1008px] flex-col items-start justify-center"><div class="transition-height duration-1000 cursor-pointer group py-8 border-b border-gray-300 flex w-full" _key="1c87a9689797" _type="accordionItem" tabindex="0" role="button"><div class="flex flex-row items-start gap-8"><svg width="24" height="24" role="img" aria-label="plus-circle" stroke="currentColor" class="min-w-[24px] text-[#36BFFA]"><use href="/icons/sprites.svg#plus-circle"></use></svg><div class="flex flex-col"><span class="font-aribauGrotesk text-xl font-bold not-italic text-gray-900">What is AI decisioning in marketing?</span><div class="overflow-hidden" style="height:0px"></div></div></div></div><div class="transition-height duration-1000 cursor-pointer group py-8 border-b border-gray-300 flex w-full" _key="1c27585db53e" _type="accordionItem" tabindex="0" role="button"><div class="flex flex-row items-start gap-8"><svg width="24" height="24" role="img" aria-label="plus-circle" stroke="currentColor" class="min-w-[24px] text-[#36BFFA]"><use href="/icons/sprites.svg#plus-circle"></use></svg><div class="flex flex-col"><span class="font-aribauGrotesk text-xl font-bold not-italic text-gray-900">How is AI decisioning different from A/B testing or traditional rules-based journeys?</span><div class="overflow-hidden" style="height:0px"></div></div></div></div><div class="transition-height duration-1000 cursor-pointer group py-8 border-b border-gray-300 flex w-full" _key="098fb119b353" _type="accordionItem" tabindex="0" role="button"><div class="flex flex-row items-start gap-8"><svg width="24" height="24" role="img" aria-label="plus-circle" stroke="currentColor" class="min-w-[24px] text-[#36BFFA]"><use href="/icons/sprites.svg#plus-circle"></use></svg><div class="flex flex-col"><span class="font-aribauGrotesk text-xl font-bold not-italic text-gray-900">Do AI decisioning agents use customer segments?</span><div class="overflow-hidden" style="height:0px"></div></div></div></div><div class="transition-height duration-1000 cursor-pointer group py-8 border-b border-gray-300 flex w-full" _key="9917bb765547" _type="accordionItem" tabindex="0" role="button"><div class="flex flex-row items-start gap-8"><svg width="24" height="24" role="img" aria-label="plus-circle" stroke="currentColor" class="min-w-[24px] text-[#36BFFA]"><use href="/icons/sprites.svg#plus-circle"></use></svg><div class="flex flex-col"><span class="font-aribauGrotesk text-xl font-bold not-italic text-gray-900">What outcomes can AI decisioning drive for my brand?</span><div class="overflow-hidden" style="height:0px"></div></div></div></div><div class="transition-height duration-1000 cursor-pointer group py-8 border-b border-gray-300 flex w-full" _key="27bfa238d8d0" _type="accordionItem" tabindex="0" role="button"><div class="flex flex-row items-start gap-8"><svg width="24" height="24" role="img" aria-label="plus-circle" stroke="currentColor" class="min-w-[24px] text-[#36BFFA]"><use href="/icons/sprites.svg#plus-circle"></use></svg><div class="flex flex-col"><span class="font-aribauGrotesk text-xl font-bold not-italic text-gray-900">How do I maintain control over AI-driven decisions?</span><div class="overflow-hidden" style="height:0px"></div></div></div></div><div class="transition-height duration-1000 cursor-pointer group py-8 border-b border-gray-300 flex w-full" _key="102ba211835c" _type="accordionItem" tabindex="0" role="button"><div class="flex flex-row items-start gap-8"><svg width="24" height="24" role="img" aria-label="plus-circle" stroke="currentColor" class="min-w-[24px] text-[#36BFFA]"><use href="/icons/sprites.svg#plus-circle"></use></svg><div class="flex flex-col"><span class="font-aribauGrotesk text-xl font-bold not-italic text-gray-900">What marketing channels can BrazeAI Decisioning Studio™ optimize?</span><div class="overflow-hidden" style="height:0px"></div></div></div></div><div class="transition-height duration-1000 cursor-pointer group py-8 border-b border-gray-300 flex w-full" _key="cbb7845e35a8" _type="accordionItem" tabindex="0" role="button"><div class="flex flex-row items-start gap-8"><svg width="24" height="24" role="img" aria-label="plus-circle" stroke="currentColor" class="min-w-[24px] text-[#36BFFA]"><use href="/icons/sprites.svg#plus-circle"></use></svg><div class="flex flex-col"><span class="font-aribauGrotesk text-xl font-bold not-italic text-gray-900">Do I need to use the Braze Customer Engagement Platform to activate the AI agents’ decisions?</span><div class="overflow-hidden" style="height:0px"></div></div></div></div></div></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What is AI decisioning in marketing?","acceptedAnswer":{"@type":"Answer","text":"AI decisioning uses reinforcement learning agents, AI agents that experiment to optimize which choices — such as message, offer, channel, timing, day, and frequency — are most effective for each customer."}},{"@type":"Question","name":"How is AI decisioning different from A/B testing or traditional rules-based journeys?","acceptedAnswer":{"@type":"Answer","text":"Unlike marketing methods based on static A/B testing and business rules, AI decisioning agents adapt in real time. They continuously experiment and autonomously learn from each interaction, optimizing campaigns dynamically instead of requiring manual rules or fixed test windows."}},{"@type":"Question","name":"Do AI decisioning agents use customer segments?","acceptedAnswer":{"@type":"Answer","text":"No, AI decisioning agents make 1:1 decisions at the individual customer level, using all available zero and first-party data to choose relevant experiences for each individual."}},{"@type":"Question","name":"What outcomes can AI decisioning drive for my brand?","acceptedAnswer":{"@type":"Answer","text":"AI decisioning can optimize the most important KPIs for your business, including revenue, profit, and customer lifetime value (CLV). It can be used to improve outcomes like cross-selling, cart completion, contract renewals, and to reduce churn."}},{"@type":"Question","name":"How do I maintain control over AI-driven decisions?","acceptedAnswer":{"@type":"Answer","text":"Marketers maintain control by setting custom guardrails and goals. You decide what content, offers, or actions are available for the AI agents to test. The AI then experiments within those boundaries, ensuring outputs stay aligned with your brand and compliance needs."}},{"@type":"Question","name":"What marketing channels can BrazeAI Decisioning Studio™ optimize?","acceptedAnswer":{"@type":"Answer","text":"BrazeAI Decisioning Studio™ supports cross-channel engagement, including email, push notifications, SMS, in-app messages, and more. The agents automatically select the best channel mix for each individual based on past behaviors and performance."}},{"@type":"Question","name":"Do I need to use the Braze Customer Engagement Platform to activate the AI agents’ decisions?","acceptedAnswer":{"@type":"Answer","text":"No, BrazeAI Decisioning Studio™ can integrate into any modern martech stack as a decisioning layer."}}]}</script></div></section><section class="bg-heat4-reverse relative overflow-hidden contain-layout pb-10" id="start-personalizing"><div class=""><div class="relative"><div data-testid="hero-container" class="container pb-10 pt-24 lg:pb-24"><div class="flex flex-col gap-y-8 items-center gap-10 text-center "><div class="flex w-full shrink-0 flex-col gap-12 items-center pr-0 lg:max-w-[720px]"><div class="flex flex-col gap-6 items-center "><div class="flex flex-col items-start gap-4"><h3 id="start-personalizing-11-at-scale-with-ai-decisionin" class="mb-0 text-white text-display-md md:text-display-lg 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