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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads.</p><div class="overflow-hidden rounded-xl"><div class="relative size-full"><div class="size-full"><div class="wistia_embed wistia_async_i3lqvm8ok0 videoFoam=true size-full relative"></div></div></div></div><p></p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Braze supports a bidirectional integration with Snowflake so you can maximize the value of your customer and campaign data. Quickly bring data into Braze with Cloud Data Ingestion; sync user attributes, events and purchases directly from Snowflake to use in Braze for personalization, segmentation, and even triggering campaigns. Then use Data Sharing to make Braze event data available directly in your Snowflake account.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/partners/search?partner=Technology&type=Data%20%26%20Analytics">View More</a></div><div 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/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd8327dbedf1dbb10b41800fcfd831a8b5368314c-2560x1600.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd8327dbedf1dbb10b41800fcfd831a8b5368314c-2560x1600.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Case Study</span><span class="text-sm font-bold text-gray-500">4<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Tonies Increase Free-to-Paid Conversions YoY with Braze</h4><span class="text-sm font-bold text-gray-500">February 25, 2025</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li><li class=""><button>5</button></li><li class=""><button>6</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a 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AI and machine learning (AI/ML) can change that, helping to power the next generation of \"},{\"_key\":\"1669bc9ef43b\",\"_type\":\"span\",\"marks\":[\"c5e46304032a\"],\"text\":\"the customer experience\"},{\"_key\":\"880fc564afb9\",\"_type\":\"span\",\"marks\":[],\"text\":\". AI/ML can identify patterns, power real-time decisions, automate actions, and build smarter customer journeys from the ground up.\"}],\"markDefs\":[{\"_key\":\"c5e46304032a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-powered-shift-customer-experiences\"}],\"style\":\"normal\"},{\"_key\":\"11da6c6ecd3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"053cccc8d938\",\"_type\":\"span\",\"marks\":[],\"text\":\"From \"},{\"_key\":\"f298055638b0\",\"_type\":\"span\",\"marks\":[\"6a5006b20328\"],\"text\":\"predicting behavior\"},{\"_key\":\"33e3e05c7f71\",\"_type\":\"span\",\"marks\":[],\"text\":\" to personalizing outreach, machine learning in marketing is already transforming how teams work and grow.\"}],\"markDefs\":[{\"_key\":\"6a5006b20328\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-future-of-predictive-marketing\"}],\"style\":\"normal\"},{\"_key\":\"ce2937f1efae\",\"_type\":\"block\",\"children\":[{\"_key\":\"86b4215a94e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"This guide breaks down what machine learning is, how it differs from AI, and where it fits in marketing your brand. You’ll learn about the core types, real use cases and how to bring it into your strategy. You don’t need a team of data scientists. Customer engagement tools like \"},{\"_key\":\"14db6a8b3e48\",\"_type\":\"span\",\"marks\":[\"d65a4cc26ea2\"],\"text\":\"BrazeAI™\"},{\"_key\":\"a1539f68c320\",\"_type\":\"span\",\"marks\":[],\"text\":\" can help you move faster and personalize at scale.\"}],\"markDefs\":[{\"_key\":\"d65a4cc26ea2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai\"}],\"style\":\"normal\"},{\"_key\":\"44473c878112\",\"_type\":\"block\",\"children\":[{\"_key\":\"c863566ec333\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Contents\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"43f9a15c178a\",\"_type\":\"block\",\"children\":[{\"_key\":\"7958ee35236a\",\"_type\":\"span\",\"marks\":[\"ae5485e2c2e1\"],\"text\":\"What is machine learning?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ae5485e2c2e1\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#what\"}],\"style\":\"normal\"},{\"_key\":\"08874a1eb53f\",\"_type\":\"block\",\"children\":[{\"_key\":\"a43af4760050\",\"_type\":\"span\",\"marks\":[\"1951a166b1bf\"],\"text\":\"Advantages of machine learning and marketing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"1951a166b1bf\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#advantages\"}],\"style\":\"normal\"},{\"_key\":\"c00009b7e6b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"98085449dc35\",\"_type\":\"span\",\"marks\":[\"21590b9072c4\"],\"text\":\"Types of machine learning for marketing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"21590b9072c4\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#types\"}],\"style\":\"normal\"},{\"_key\":\"c16ffcef236d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6ad4f9853eb\",\"_type\":\"span\",\"marks\":[\"ae54688b5785\"],\"text\":\"How does machine learning differ from AI?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ae54688b5785\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#difference\"}],\"style\":\"normal\"},{\"_key\":\"96595f2afd6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"419b399e888c\",\"_type\":\"span\",\"marks\":[\"c624d959f44c\"],\"text\":\"How to apply machine learning in marketing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c624d959f44c\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#how\"}],\"style\":\"normal\"},{\"_key\":\"59cf7ec9b4a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"5389fb61946e\",\"_type\":\"span\",\"marks\":[\"7e7b00dd3c4f\"],\"text\":\"Practical use cases from Braze of machine learning\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"7e7b00dd3c4f\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#examples\"}],\"style\":\"normal\"},{\"_key\":\"d0a31e868adb\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc1c7ccfdc5f\",\"_type\":\"span\",\"marks\":[\"adfcad052f0c\"],\"text\":\"How can machine learning help your marketing strategy?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"adfcad052f0c\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#help\"}],\"style\":\"normal\"},{\"_key\":\"e8d9e29cdc3e\",\"_type\":\"block\",\"children\":[{\"_key\":\"c35b8dac0e5c\",\"_type\":\"span\",\"marks\":[\"093ce266bd5f\"],\"text\":\"Final thoughts\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"093ce266bd5f\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#conclusion\"}],\"style\":\"normal\"},{\"_key\":\"6ca418b4a399\",\"_type\":\"block\",\"children\":[{\"_key\":\"70e084de1765\",\"_type\":\"span\",\"marks\":[\"ee662bc3ab0d\"],\"text\":\"Machine learning FAQs\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ee662bc3ab0d\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#faqs\"}],\"style\":\"normal\"},{\"_key\":\"6dea249a3c49\",\"_type\":\"anchor\",\"anchorId\":\"what\"},{\"_key\":\"88170fd98acc\",\"_type\":\"block\",\"children\":[{\"_key\":\"012eff1d3635\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What is machine learning?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3597e8eebe12\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bfa1ae2fa93\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning is a branch of artificial intelligence that trains systems to learn from data and improve over time—without manual programming. Instead of writing rules to tell software exactly what to do, teams train algorithms to recognize patterns, make predictions, and adjust based on new input. Some machine learning models also use natural language processing (NLP) to understand and act on written content, like customer feedback or support queries.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e0efdd191235\",\"_type\":\"block\",\"children\":[{\"_key\":\"683481c90ad4\",\"_type\":\"span\",\"marks\":[],\"text\":\"For marketers, machine learning can unlock more responsive, adaptive campaigns. It helps teams shift from rigid, rule-based workflows to systems that evolve alongside customer behavior. Whether you're predicting churn, optimizing send times, or surfacing personalized content, machine learning gives you the tools to act on insight at scale—and in real time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3cf060951703\",\"_type\":\"anchor\",\"anchorId\":\"advantages\"},{\"_key\":\"6fdb73b4956b\",\"_type\":\"block\",\"children\":[{\"_key\":\"fec9e6dc7477\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Advantages of machine learning and marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e2de38154e91\",\"_type\":\"block\",\"children\":[{\"_key\":\"7dc7f8c37945\",\"_type\":\"span\",\"marks\":[\"16be552ece4b\"],\"text\":\"Machine learning gives marketers faster, sharper ways\"},{\"_key\":\"6936364af7a0\",\"_type\":\"span\",\"marks\":[],\"text\":\" to understand and respond to what customers need. It takes the guesswork out of decision-making and brings a layer of intelligence to each touchpoint.\"}],\"markDefs\":[{\"_key\":\"16be552ece4b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ultimate-guide-to-ai-marketing\"}],\"style\":\"normal\"},{\"_key\":\"bad1bf2e5109\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd13c4fc839f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s what it can do:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c69ff797a039\",\"_type\":\"block\",\"children\":[{\"_key\":\"aeeb550cf241\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Smarter personalization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"177753724145\",\"_type\":\"block\",\"children\":[{\"_key\":\"445977578e86\",\"_type\":\"span\",\"marks\":[],\"text\":\"Train models to tailor messages, recommendations, and offers based on individual preferences and predicted behavior.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"687ffbe13978\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d7774570ad1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Better timing\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b906f58fcf5e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce70cabc6d7f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use intelligent models to send messages at the moment your customers are most likely to engage.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08a9b8d6b89d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5dbb1e0b87b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Improved segmentation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1f628ba2fbd1\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd81a291b708\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create micro-segments based on behavior, not just demographics—so your messages hit closer to home.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0c0c632fc078\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3d4484658d5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Faster insights\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"55487940a176\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2981981dad8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Algorithms can spot shifts in customer behavior early and adapt your strategy before patterns turn into problems. That means less time spent manually analyzing data and more time acting on what matters\"},{\"_key\":\"163b9fa5092d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\".\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46ef4a2c52e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f6a22f4803a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Higher efficiency\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d280fcd65929\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a1bb2117a1f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automate time-consuming tasks like send-time optimization or A/B testing, so your team can focus on strategy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"98a6f8d23a2d\",\"_type\":\"anchor\",\"anchorId\":\"types\"},{\"_key\":\"68ccef087206\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9f538bcf835\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Types of machine learning for marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ef184af2e4a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2465a0ea48f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Different machine learning models solve different problems. Some rely on labeled examples to learn from, while others uncover patterns on their own. Here are four core types to know:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"95e168283aa7\",\"_type\":\"block\",\"children\":[{\"_key\":\"af2a7975e4fc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Supervised learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6e65aa711265\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cfe8ce03383\",\"_type\":\"span\",\"marks\":[],\"text\":\"Supervised models learn from labeled data—where each data point includes the correct outcome. Think of a list of past users where you know who made a purchase and who didn’t. The model uses that history to find patterns and predict future behavior, like forecasting churn or likelihood to convert. It’s especially useful for classification (yes/no) and regression (numerical predictions).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6bc16cffe785\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6220e95d8e7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Unsupervised learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"799d112b131a\",\"_type\":\"block\",\"children\":[{\"_key\":\"58019d6086de\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unsupervised models work with unlabeled data. Instead of training on known outcomes, they explore the dataset to find hidden structures, such as clusters of customers with similar behaviors. This approach can reveal patterns or audience segments you might never spot manually.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73678974e65f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce51295baf4f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Semi-supervised learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d2dd3069a121\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6de45b47843\",\"_type\":\"span\",\"marks\":[],\"text\":\"Semi-supervised models combine a small set of labeled data with a larger pool of unlabeled data. It’s a smart workaround when labeling is time-consuming or expensive. For example, you might manually tag a few support interactions, then let the model learn from thousands more. This method strikes a balance between accuracy and efficiency, making it ideal for sentiment analysis, email categorization, and content classification.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5aadab708186\",\"_type\":\"block\",\"children\":[{\"_key\":\"5abc9a747deb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Reinforcement learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"27f93f73fea2\",\"_type\":\"block\",\"children\":[{\"_key\":\"64ec44b2c67d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reinforcement models learn by doing. They take actions, receive feedback (like a reward or penalty), and adjust based on outcomes. While not as common in day-to-day marketing, you’ll find it behind dynamic pricing, real-time ad bidding, or adaptive testing strategies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e432e157ada\",\"_type\":\"block\",\"children\":[{\"_key\":\"7edafc0eb608\",\"_type\":\"span\",\"marks\":[],\"text\":\"Choosing the right type of machine learning can help you make the most of your data—whether you're refining an existing campaign or building new automation from the ground up. That kind of learning in marketing creates space for smarter, more \"},{\"_key\":\"ff3e68134da8\",\"_type\":\"span\",\"marks\":[\"70251ce1980e\"],\"text\":\"responsive strategies\"},{\"_key\":\"c8911e2a9724\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"70251ce1980e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-marketing-strategy\"}],\"style\":\"normal\"},{\"_key\":\"211d40dcfd04\",\"_type\":\"anchor\",\"anchorId\":\"difference\"},{\"_key\":\"f548bd869b5b\",\"_type\":\"block\",\"children\":[{\"_key\":\"6aead5a65fa4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How does machine learning differ from AI?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"875143a3c268\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d85a7a59d79\",\"_type\":\"span\",\"marks\":[],\"text\":\"People often use “machine learning” and “artificial intelligence” interchangeably, but they’re not quite the same. Artificial intelligence is the broader concept—it refers to any system or machine that mimics human intelligence. That might include reasoning, problem-solving, language understanding, or learning from experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a28e90353c7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"acb1e5481769\",\"_type\":\"span\",\"marks\":[\"43712e0e79aa\"],\"text\":\"Machine learning sits within AI\"},{\"_key\":\"cd095ca8cd2f\",\"_type\":\"span\",\"marks\":[],\"text\":\". It’s a specific approach that trains systems to learn from data analysis, spot patterns, and make decisions without being explicitly programmed.\"}],\"markDefs\":[{\"_key\":\"43712e0e79aa\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/three-steps-to-faster-value-with-artificial-intelligence-and-machine-learning\"}],\"style\":\"normal\"},{\"_key\":\"ae974269fbc6\",\"_type\":\"block\",\"children\":[{\"_key\":\"82d554f6a6a3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s a simple way to think about it:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a9286dfec48\",\"_type\":\"block\",\"children\":[{\"_key\":\"4dedd4e6e2ee\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI\"},{\"_key\":\"16282f835d56\",\"_type\":\"span\",\"marks\":[],\"text\":\" is the big-picture goal—build systems that act intelligently.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5cc44412c17b\",\"_type\":\"block\",\"children\":[{\"_key\":\"4af71f9b0d18\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Machine learning\"},{\"_key\":\"31207b2513d9\",\"_type\":\"span\",\"marks\":[],\"text\":\" is one of the methods we use to get there—by giving machines access to data and letting them learn from it.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc9efe0c3278\",\"_type\":\"block\",\"children\":[{\"_key\":\"9823424801e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In marketing, AI might power chatbots, predictive text, or dynamic creative optimization, (for example, creating images, headlines, or CTAs in real time based on who is viewing the ad.)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0e3896f9f187\",\"_type\":\"block\",\"children\":[{\"_key\":\"85e3ef5f7c6d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning, on the other hand, helps you segment users, predict churn, or personalize the timing and content of messages. Both can support smarter marketing—but machine learning often does the heavy lifting behind the scenes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a330579cc90\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e9e4bff401f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze features like \"},{\"_key\":\"7d143e37c6ca\",\"_type\":\"span\",\"marks\":[\"71bc443668ae\"],\"text\":\"Intelligent Timing\"},{\"_key\":\"dd0cabfc1760\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"fd7a8b6b2887\",\"_type\":\"span\",\"marks\":[\"8260f0d4d63a\"],\"text\":\"Predictive Churn\"},{\"_key\":\"a0d95a8a00e6\",\"_type\":\"span\",\"marks\":[],\"text\":\" rely on machine learning to help teams act in the moment. These features don’t just automate—they adapt, learning from each customer interaction to drive stronger outcomes over time.\"}],\"markDefs\":[{\"_key\":\"71bc443668ae\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/brazeai/intelligence/intelligent_timing\"},{\"_key\":\"8260f0d4d63a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-predictive-churn\"}],\"style\":\"normal\"},{\"_key\":\"73e7334ac43d\",\"_type\":\"anchor\",\"anchorId\":\"how\"},{\"_key\":\"e53a210ed258\",\"_type\":\"block\",\"children\":[{\"_key\":\"43203cb79f25\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How to apply machine learning in marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"128f0efb1d9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e95bfa060c63\",\"_type\":\"span\",\"marks\":[],\"text\":\"You don’t need a data science team to start using machine learning in your marketing strategy. Many platforms—like Braze—build machine learning directly into tools that marketing, CRM, and growth teams use every day.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db0814705bcd\",\"_type\":\"block\",\"children\":[{\"_key\":\"24d7932818a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are a few ways to apply it:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3894dc48a822\",\"_type\":\"block\",\"children\":[{\"_key\":\"a23955333e92\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Predict churn before it happens\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"916ced1fafbd\",\"_type\":\"block\",\"children\":[{\"_key\":\"7670de2a83ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning models can spot early signs that a customer is about to disengage. With features like \"},{\"_key\":\"cf4da5ddb307\",\"_type\":\"span\",\"marks\":[\"c0321de365f3\"],\"text\":\"Braze Predictive Churn,\"},{\"_key\":\"419523c808cd\",\"_type\":\"span\",\"marks\":[],\"text\":\" which is designed to identify high-risk users, you can trigger targeted win-back campaigns for at-risk users. This type of predictive modeling helps you take action before churn happens—rather than after.\"}],\"markDefs\":[{\"_key\":\"c0321de365f3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/stop-churn-before-it-happens-embracing-a-two-pronged-approach-to-boosting-retention\"}],\"style\":\"normal\"},{\"_key\":\"f6582bcc8b68\",\"_type\":\"block\",\"children\":[{\"_key\":\"ccfaad7035a9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Optimize send times for better engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4ccce7773813\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb8ff8addfcf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rather than choosing one send time for everyone, machine learning can find the moment each customer is most likely to engage. Braze Intelligent Timing uses this approach to deliver messages when they’re most likely to hit.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77d5f5e44e89\",\"_ref\":\"imported-craft-mz5eskltg2\",\"_type\":\"videoReference\"},{\"_key\":\"2ddf0bfe89b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d95a34e8fcd8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalize content at scale\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"80d63d7e5d05\",\"_type\":\"block\",\"children\":[{\"_key\":\"e995ac22bf54\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning helps match content to users based on behavior, preferences, and past interactions. Whether you’re \"},{\"_key\":\"292fe17d4abe\",\"_type\":\"span\",\"marks\":[\"1680170704f8\"],\"text\":\"recommending products\"},{\"_key\":\"2c089e88470c\",\"_type\":\"span\",\"marks\":[],\"text\":\" or tailoring in-app messages, it supports more relevant, timely experiences—without endless manual effort.\"}],\"markDefs\":[{\"_key\":\"1680170704f8\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/ai-item-recommendations-use-case\"}],\"style\":\"normal\"},{\"_key\":\"e7f3b8d8681e\",\"_type\":\"block\",\"children\":[{\"_key\":\"3fb58299a17f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Build smarter segments\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ad482bf6a031\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba89cef92860\",\"_type\":\"span\",\"marks\":[],\"text\":\"Instead of relying on static lists, use machine learning to identify meaningful patterns in your customer data. These insights can uncover new audience segments, flag high-value users, or support more personalized journeys.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50a0d432d2ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"da5dbe20f78b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Automate the heavy lifting\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6c2c64e5c29e\",\"_type\":\"block\",\"children\":[{\"_key\":\"57e90ba06a34\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning takes care of repetitive tasks—like A/B testing or optimization—so teams can focus on creative strategy, not constant tweaking.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ce037821640\",\"_type\":\"block\",\"children\":[{\"_key\":\"82353a074cfe\",\"_type\":\"span\",\"marks\":[],\"text\":\"When you apply machine learning to your marketing strategy, you shift from reactive to proactive. You start making decisions based on what customers are likely to do next, not just what they did last.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5d66cf35b9c8\",\"_type\":\"anchor\",\"anchorId\":\"email\"},{\"_key\":\"69c100366c38\",\"_type\":\"block\",\"children\":[{\"_key\":\"5776a97cb17e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning in email marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"896b62957d12\",\"_type\":\"richImage\",\"alt\":\"BrazeAI interface showing personalized clothing recommendations (shorts, sweats, coats) based on city weather data, with a personalization configuration menu open on the left.\",\"asset\":{\"_ref\":\"image-1673f3cbf8b2aa1c311f95c834b653561a9573f7-1920x968-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"e2cbfcf17ab8\",\"_type\":\"block\",\"children\":[{\"_key\":\"5daca7c466f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email continues to be one of the most \"},{\"_key\":\"1e80ed46c000\",\"_type\":\"span\",\"marks\":[\"7349a6207eb8\"],\"text\":\"powerful channels for engagement\"},{\"_key\":\"576782984408\",\"_type\":\"span\",\"marks\":[],\"text\":\"—and machine learning helps marketers make it smarter. By analyzing user behavior, it can recommend send times, tailor content, and adapt frequency based on each recipient’s likelihood to open or convert. You can turn newsletters, transactional emails and triggered flows into more relevant, results-driven experiences.\"}],\"markDefs\":[{\"_key\":\"7349a6207eb8\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-ultimate-guide-to-creating-a-high-impact-email-marketing-strategy\"}],\"style\":\"normal\"},{\"_key\":\"cbb8f5991eec\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"5bd45de9d48a\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Watch the webinar now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/webinars-and-events/creative-ai-use-cases\"}}],\"body\":[{\"_key\":\"e03c798d283d\",\"_type\":\"block\",\"children\":[{\"_key\":\"73ef7e1c22a6\",\"_type\":\"span\",\"marks\":[],\"text\":\"99% of marketers say their organizations are already using AI. But what does it mean to use it effectively for customer engagement?\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Check out 5 creative AI use cases for customer engagement\"},{\"_key\":\"c7931b38cd88\",\"_type\":\"anchor\",\"anchorId\":\"examples\"},{\"_key\":\"42551f0d4292\",\"_type\":\"block\",\"children\":[{\"_key\":\"08853d7805c1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Practical use cases from Braze of machine learning in digital marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"bb24e08a64bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b8c91987302\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning doesn’t have to sit on a roadmap or in a siloed data science team. With tools like Braze, marketers can apply it directly—\"},{\"_key\":\"19e198163ee6\",\"_type\":\"span\",\"marks\":[\"77dcca53525f\"],\"text\":\"improving campaign performance\"},{\"_key\":\"d10031416ce1\",\"_type\":\"span\",\"marks\":[],\"text\":\", streamlining workflows, and making every interaction more relevant.\"}],\"markDefs\":[{\"_key\":\"77dcca53525f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/2-ways-generative-ai-can-enhance-your-marketing-and-not-replace-you\"}],\"style\":\"normal\"},{\"_key\":\"8c4a066acae6\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9112230bf89\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how real brands are already using it and how you can integrate it in your marketing plans, too.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"28d7501d8cce\",\"_type\":\"block\",\"children\":[{\"_key\":\"e3fe3ac57f4b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pizza Hut dishes out a 31% conversion lift with machine learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6c72355b35b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8d87a91bf91\",\"_type\":\"span\",\"marks\":[\"e249ac1e13d4\"],\"text\":\"Pizza Hut \"},{\"_key\":\"78253b496e41\",\"_type\":\"span\",\"marks\":[],\"text\":\"is one of the world’s best-known quick-service restaurant (QSR) brands, with over 19,000 global locations. The brand wanted to modernize how it engaged with digital customers, aiming to drive stronger loyalty and boost conversion across key markets.\"}],\"markDefs\":[{\"_key\":\"e249ac1e13d4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/pizza-hut-case-study\"}],\"style\":\"normal\"},{\"_key\":\"38d2feec3baf\",\"_type\":\"block\",\"children\":[{\"_key\":\"96aea5e0b302\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"b85bd9478468\",\"_type\":\"block\",\"children\":[{\"_key\":\"92bba75eb569\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before adopting Braze in spring 2019, Pizza Hut ran a solid email and SMS program—but the team saw room to improve. Their previous platform lacked mobile-native channels and didn’t provide a unified view of customer interactions across touchpoints. Pulling in the right data was slow and clunky, making it hard to deliver relevant messaging at speed or implement a \"},{\"_key\":\"3aa1256f9e2a\",\"_type\":\"span\",\"marks\":[\"8e436b609f93\"],\"text\":\"cross-channel strategy\"},{\"_key\":\"4ccd17dcc18d\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"8e436b609f93\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/3-cross-channel-engagement-campaigns\"}],\"style\":\"normal\"},{\"_key\":\"d0e232c57dc0\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d450ae4bd9c\",\"_type\":\"span\",\"marks\":[],\"text\":\"To improve the customer experience and bridge that gap, the team aimed to expand into mobile channels and personalize more deeply across the board. But their legacy setup couldn’t support that vision—so they made the switch to Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bdb12fe504d5\",\"_ref\":\"imported-craft-jy7vje3vrs\",\"_type\":\"videoReference\"},{\"_key\":\"8017a0dc46aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"74093ec8bcff\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"17d6a2d8cadf\",\"_type\":\"block\",\"children\":[{\"_key\":\"1afd84f0f033\",\"_type\":\"span\",\"marks\":[],\"text\":\"Just a few months after migrating to Braze, the Pizza Hut team launched a sophisticated \"},{\"_key\":\"3af6b8d80803\",\"_type\":\"span\",\"marks\":[\"f3228c1ea2a2\"],\"text\":\"multivariate test\"},{\"_key\":\"3958d761eb29\",\"_type\":\"span\",\"marks\":[],\"text\":\" powered by their own \"},{\"_key\":\"2f6d5c687012\",\"_type\":\"span\",\"marks\":[\"022a129cd9d3\"],\"text\":\"Multi-Armed Bandit (MAB)\"},{\"_key\":\"02be1275eac3\",\"_type\":\"span\",\"marks\":[],\"text\":\" machine learning model—something they couldn’t have pulled off on their previous platform.\"}],\"markDefs\":[{\"_key\":\"f3228c1ea2a2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whats-testing-anyway\"},{\"_key\":\"022a129cd9d3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/building-braze-intelligent-selection-overview\"}],\"style\":\"normal\"},{\"_key\":\"657e761d861a\",\"_type\":\"block\",\"children\":[{\"_key\":\"159bfafabc66\",\"_type\":\"span\",\"marks\":[],\"text\":\"With easier data integration, the flexibility of \"},{\"_key\":\"95eb0c5c29a5\",\"_type\":\"span\",\"marks\":[\"d833b9aeaff7\"],\"text\":\"Braze Canvas\"},{\"_key\":\"030ad30de70b\",\"_type\":\"span\",\"marks\":[],\"text\":\" and the ability to build complex dynamic logic using \"},{\"_key\":\"a073dc7829ee\",\"_type\":\"span\",\"marks\":[\"39bd78b707dd\"],\"text\":\"Liquid\"},{\"_key\":\"eade7c9c6584\",\"_type\":\"span\",\"marks\":[],\"text\":\", the team created highly targeted emails with hundreds of variants. Their MAB algorithm reviewed performance every few days and fed updated insights directly into the campaign, allowing them to optimize strategy in real time.\"}],\"markDefs\":[{\"_key\":\"d833b9aeaff7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/videos/canvas-moving-beyond-basic\"},{\"_key\":\"39bd78b707dd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/message-customization-done-right-with-braze-liquid-personalization\"}],\"style\":\"normal\"},{\"_key\":\"dd25d7093940\",\"_type\":\"block\",\"children\":[{\"_key\":\"773be1f4c6cb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Since then, they’ve expanded their outreach with push notifications and in-app messages—building a cross-channel program that drives stronger engagement and business impact. The flexibility of the Braze platform has played a major role in helping the CRM team scale their efforts and deliver more personalized customer experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"abd35e4dcfcf\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a579b8e9e96\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"595b58693b98\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd4d880e8c76\",\"_type\":\"span\",\"marks\":[],\"text\":\"21% increase in average user sessions\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f83faccc727f\",\"_type\":\"block\",\"children\":[{\"_key\":\"81a0682b203c\",\"_type\":\"span\",\"marks\":[],\"text\":\"31% increase in conversions\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a41be3a9183c\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5a771b43be7\",\"_type\":\"span\",\"marks\":[],\"text\":\"24% uplift in revenue per user\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0749fb24f730\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f52c696f13b\",\"_type\":\"span\",\"marks\":[],\"text\":\"13% improvement in repeat purchases\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a76e7a0adf1e\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2a24f8b1e17\",\"_type\":\"span\",\"marks\":[],\"text\":\"By pairing machine learning with real-time segmentation and cross-channel orchestration, Pizza Hut created a more personalized, scalable engagement strategy—one that didn’t sacrifice speed or local nuance.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b28e77521358\",\"_type\":\"block\",\"children\":[{\"_key\":\"eedb83d73907\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Ticketek hits the right note with predictive targeting\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"51fc96264d2b\",\"_type\":\"block\",\"children\":[{\"_key\":\"66490b9db0fb\",\"_type\":\"span\",\"marks\":[\"04cc1136a971\"],\"text\":\"Ticketek\"},{\"_key\":\"53794ade6634\",\"_type\":\"span\",\"marks\":[],\"text\":\" is one of Australia’s largest ticketing platforms, helping fans discover and book live events across sports, music, arts, and entertainment. 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Talk to our sales team.\"},{\"_key\":\"e570341e0b49\",\"_type\":\"anchor\",\"anchorId\":\"faqs\"},{\"_key\":\"8bdfd7aaba8c\",\"_type\":\"block\",\"children\":[{\"_key\":\"573a1cb9f578\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"79cbc1a789c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"685392d373fd\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$36\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/f0d8c0c2adc9a6ccc11f8e3c521af2473ce676fa-2400x1600.png\",\"publishedDate\":\"2025-05-09T14:49:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a9975a513a326d7574bc8b8e3ed52fbfc44ef80b-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Discover how brands use machine learning in marketing to predict behavior, boost conversions, and deliver personalized campaigns that actually perform.\",\"pageTitle\":\"Machine learning marketing that drives results | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"machine-learning-marketing\"}},\"title\":\"Harnessing machine learning in marketing: Benefits, use cases and best practices\"},{\"_id\":\"0cd5f7c8-2869-43f7-a9a7-963034b200c9\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"df0426143af5\",\"_type\":\"block\",\"children\":[{\"_key\":\"41dbb1c79cd20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketing, by its very nature, is an iterative thing. Even today's best, most impactful marketing campaign may not hold up tomorrow, and brands that embrace an ongoing, optimization-focused approach to customer engagement are more likely to see strong results over the long haul. However, achieving that vision—and sustaining marketing gains in a constantly shifting environment—is one of the major challenges that brands face.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5b7d232b21b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"5bf626affd320\",\"_type\":\"span\",\"marks\":[],\"text\":\"To help marketers, product, and data teams explore what's possible today with the right data, technology, and teamwork, Braze brought together 120+ speakers, including thought leaders, senior executives, innovative marketers, and customer engagement subject matter experts, at our annual \"},{\"_key\":\"5bf626affd321\",\"_type\":\"span\",\"marks\":[\"4b6efd2033a8\"],\"text\":\"Forge conference\"},{\"_key\":\"5bf626affd322\",\"_type\":\"span\",\"marks\":[],\"text\":\", held September 23–25 at Las Vegas' Virgin Hotel. Across more than 50 sessions, innovators at brands like Activision Blizzard, McDonald's, Wynn Resorts, the Estee Lauder Companies, CVS, Hilton, Venmo, Panera Bread, Etsy, SoFi, and many more shared how they're using technology to meet today's marketing challenges—and how they're preparing their brands for tomorrow's marketing opportunities.\"}],\"markDefs\":[{\"_key\":\"4b6efd2033a8\",\"_type\":\"link\",\"href\":\"https://forge.braze.com/2024/\"}],\"style\":\"normal\"},{\"_key\":\"e957bccd3bb5\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc11c136072e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With an event this big, there are always too many interesting conversations and striking presentations to cover them all, so let’s take a minute for a quick run-through of the conference’s major announcements and insights, and the key sessions that brought them to life.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"580c9cb0c09f\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f0515315af70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"There’s Never Been a Better Time to Be a Better Marketer\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"2859a8582486\",\"_type\":\"block\",\"children\":[{\"_key\":\"71846d9d8f230\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketing thought leaders have been preaching the gospel of relevant, human-first marketing engagement for years. However, for most brands, a variety of obstacles—everything from bandwidth limitations and technology gaps to poor data practices and organizational silos—have meant that their reach has always exceeded their grasp. But in his opening keynote address, Braze Cofounder and CEO Bill Magnuson argued that there's never been a better time to be a better marketer than right now. That's because the growth of AI and other emerging customer engagement technologies have given marketers more effective ways to understand and engage their customers and build strong sustainable relationships that really speak to and serve every individual.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"326a54308257\",\"_type\":\"block\",\"children\":[{\"_key\":\"6651727be3820\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reflecting that progress, Braze Cofounder and CTO Jon Hyman and Braze Chief Business Officer Astha Malik walked attendees through a range of announcements showcasing the full scope of Braze product and ecosystem advancements. They covered everything from expanded data management capabilities and new messaging channels to upgraded AI and customer orchestration journey orchestration features. Some of the biggest updates included the launch of the Braze platform’s new \"},{\"_key\":\"6651727be3821\",\"_type\":\"span\",\"marks\":[\"aff694357f79\"],\"text\":\"14-day free trial\"},{\"_key\":\"6651727be3822\",\"_type\":\"span\",\"marks\":[],\"text\":\", as well as significant announcements related to:\"}],\"markDefs\":[{\"_key\":\"aff694357f79\",\"_type\":\"link\",\"href\":\"https://www.braze.com/press-releases/braze-launches-free-trial\"}],\"style\":\"normal\"},{\"_key\":\"8f3d8ac024b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"985c3dfb8b300\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data: \"},{\"_key\":\"985c3dfb8b301\",\"_type\":\"span\",\"marks\":[],\"text\":\"Building on this year's launch of the \"},{\"_key\":\"985c3dfb8b302\",\"_type\":\"span\",\"marks\":[\"992bfe08576a\"],\"text\":\"Braze Data Platform\"},{\"_key\":\"985c3dfb8b303\",\"_type\":\"span\",\"marks\":[],\"text\":\", Jon announced an expansion of the Platform's \"},{\"_key\":\"985c3dfb8b304\",\"_type\":\"span\",\"marks\":[\"de61c5d928ec\"],\"text\":\"Cloud Data Ingestion\"},{\"_key\":\"985c3dfb8b305\",\"_type\":\"span\",\"marks\":[],\"text\":\" (CDI) feature that will make it possible for Braze to ingest CSV, JSON, or Parquet files held in cloud storage platforms, as well as GA support for \"},{\"_key\":\"985c3dfb8b306\",\"_type\":\"span\",\"marks\":[\"a27dda05ae6a\"],\"text\":\"CDI Segments\"},{\"_key\":\"985c3dfb8b307\",\"_type\":\"span\",\"marks\":[],\"text\":\" for Snowflake, Redshift, Databricks, and BigQuery, bringing expanded zero-copy data access to the Braze solution. Astha also highlighted significant updates to Braze reporting capabilities, as well as a new identity resolution tool that is expected to hit early access by the end of the year. (\"},{\"_key\":\"985c3dfb8b308\",\"_type\":\"span\",\"marks\":[\"fd4c011dfc09\"],\"text\":\"Learn more about our data announcements and when features will be available here\"},{\"_key\":\"985c3dfb8b309\",\"_type\":\"span\",\"marks\":[],\"text\":\".)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"992bfe08576a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-data-platform-announcement\"},{\"_key\":\"de61c5d928ec\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/cloud_ingestion/\"},{\"_key\":\"a27dda05ae6a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/introducing-braze-cdi-segments-providing-zero-copy-access-to-your-data-warehouse\"},{\"_key\":\"fd4c011dfc09\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/forge-2024-braze-data-platform-announcements\"}],\"style\":\"normal\"},{\"_key\":\"2bc8aef8f779\",\"_type\":\"block\",\"children\":[{\"_key\":\"f937ea3930290\",\"_type\":\"span\",\"marks\":[],\"text\":\"Channels: Jon and Astha announced a significant expansion in the Braze solution's messaging channel options with the introduction of native support for both LINE (currently in Beta with availability planned for Fall), Japan’s leading messaging app, and \"},{\"_key\":\"f937ea3930291\",\"_type\":\"span\",\"marks\":[\"c29bc848800d\"],\"text\":\"rich communication services\"},{\"_key\":\"f937ea3930292\",\"_type\":\"span\",\"marks\":[],\"text\":\" (RCS), allowing brands to more easily reach users in key markets with rich, responsive, branded messages. LINE is currently in Beta with availability planned for Fall, while we expect text-only RCS with verified sending and rich analytics to be in Beta later this year, with more interactive functionality and content types anticipated to roll out in 2025. In addition, they highlighted upcoming Braze support for WhatsApp Commerce (expected for later this year into 2025), supporting seamless, in situ purchases, and WhatsApp dynamic image support, as well as an updated version of our trailblazing \"},{\"_key\":\"f937ea3930293\",\"_type\":\"span\",\"marks\":[\"856b6ecb3e73\"],\"text\":\"Content Card\"},{\"_key\":\"f937ea3930294\",\"_type\":\"span\",\"marks\":[],\"text\":\" channel, complete with a new drag-and-drop editor. (\"},{\"_key\":\"f937ea3930295\",\"_type\":\"span\",\"marks\":[\"362347792d24\"],\"text\":\"Learn more about our messaging channel announcements and when features will be available here\"},{\"_key\":\"f937ea3930296\",\"_type\":\"span\",\"marks\":[],\"text\":\").\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c29bc848800d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/future-of-rcs-vs-sms\"},{\"_key\":\"856b6ecb3e73\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/content-cards\"},{\"_key\":\"362347792d24\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/forge-2024-braze-channels-announcements\"}],\"style\":\"normal\"},{\"_key\":\"1fb98a6004b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"6986aa3315290\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI/Orchestration:\"},{\"_key\":\"6986aa3315291\",\"_type\":\"span\",\"marks\":[],\"text\":\" AI is reshaping modern marketing—and Braze announced an array of new AI and orchestration features designed to amplify marketers' ability to use artificial intelligence to support exceptional brand experiences. In addition to Canvas Templates, now in general availability, the introduction of the Braze platform's Liquid Assistant, which translates plain-text commands into rich, tailored experiences, and Message Template Assistant, which builds new message templates based on written inputs, Jon introduced a major AI-driven update to Braze: Project Catalyst, which lets marketers use AI to easily test thousands of variants of every message and experience, support true, nuanced personalization and optimization at scale. (\"},{\"_key\":\"6986aa3315292\",\"_type\":\"span\",\"marks\":[\"1a5d73d79905\"],\"text\":\"Learn more about our AI and orchestration announcements and when features will be available here\"},{\"_key\":\"6986aa3315293\",\"_type\":\"span\",\"marks\":[],\"text\":\".)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"1a5d73d79905\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/forge-2024-ai-orchestration-announcements\"}],\"style\":\"normal\"},{\"_key\":\"e1888826178e\",\"_type\":\"block\",\"children\":[{\"_key\":\"1eb18f2b216d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How Leading Brands Are Meeting the Moment and Embracing Human-Centered Engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"358219a30702\",\"_type\":\"block\",\"children\":[{\"_key\":\"afe16203ea240\",\"_type\":\"span\",\"marks\":[],\"text\":\"To get a full picture of what's possible today with data-driven customer engagement, you don't have to look any further than this year's Torchie Award-winning brands, who are leveraging Braze and its full range of features and messaging channels to surprise and delight, drive concrete business value, and deepen customer relationships into sustainable loyalty. From ABC News' use of election-themed in-app messages to generate opt-in alerts personalized to users’ preferred interests and candidates to Papa Johns UK's reinvention of its customer engagement program using Braze and targeted education and trainings, resulting in a 260% rise in revenue YoY, these brands exemplify what's possible with customer engagement today.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"125654604290\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce864539d2f00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Building on the conference's focus on data, speakers highlighted the importance of data agility, testing, and optimization to effective marketing strategies, but argued that these elements were table stakes when it came to building a successful customer engagement program. \\\"Testing is key to our success, as our program is data-driven—and data doesn’t lie,\\\" Sina Zand, Head of CRM Strategy \u0026 Lifecycle Marketing at Xbox/Blizzard. \\\"But we believe in testing for impact rather than for the sake of testing,\\\" noting that when brands focus on the quantity of the tests they run, rather than the quality of the tests and the significance of those tests' findings, they often fail to see the benefits that data and testing can bring.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db427fbbffa1\",\"_type\":\"block\",\"children\":[{\"_key\":\"bae30016796a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In her fireside chat with Braze VP of Global Demand Generation Ural Cebeci, marketing thought leader Sara Perle, who serves as Head of Engagement at PayPal (Venmo), argued that, to reach their full potential, brands \\\"need to maintain and grow what I’ve been calling ‘a culture of possibility,'\\\" where ideation and planning start \\\"with the question of what COULD we do, what SHOULD we do, resources aside.\\\" Sara argued that by focusing first on outcomes and letting employees dream big, marketing leaders can identify opportunities for major step-changes in their customer engagement programs while also helping their teams to get out of self-limiting, reactive patterns that hurt their ability to reach their goals.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6dd873dff95f\",\"_type\":\"block\",\"children\":[{\"_key\":\"9de1a900ef460\",\"_type\":\"span\",\"marks\":[],\"text\":\"Looking forward to what comes next for marketers, Paolo Sabatinelli, CPO at Immobiliare.it and Allegra Krishnan, Chief Loyalty Officer at McDonald's, spoke to Braze VP of Product Marketing Kelsey Nelson about today's shifting marketing landscape and the role that AI has to play as customer engagement continues to evolve. Allegra highlighted the importance of making sure that you're placing the customer at the center of your AI efforts, and ensuring that your usage of the powerful tool enhances their overall experience. Paolo encouraged marketers to leverage AI capabilities in an integrated way that takes into account their existing systems and platforms—and to reassess their marketing tech stack if the tools they're using today aren't built for an AI-focused future.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1faa5438a5ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"16eec02ee7060\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6c0db5882277\",\"_type\":\"block\",\"children\":[{\"_key\":\"37a15ea67a8b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"This year’s Forge conference is over, but the lessons learned here won’t soon be forgotten. To dig deeper into some of the key topics and areas of discussion from this year’s conference check out:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9bb101e8b649\",\"_type\":\"block\",\"children\":[{\"_key\":\"98cac8edab900\",\"_type\":\"span\",\"marks\":[\"a2001576456e\"],\"text\":\"Forge Digital 2024 Video Hub\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"a2001576456e\",\"_type\":\"link\",\"href\":\"https://eventhub.goldcast.io/?eventHubId=98bf865f-a53f-4dcd-9269-b9c72a7d9b4e\"}],\"style\":\"normal\"},{\"_key\":\"6cac400fcfc4\",\"_type\":\"block\",\"children\":[{\"_key\":\"d52b2222b3f50\",\"_type\":\"span\",\"marks\":[\"6689b78ee79e\"],\"text\":\"A look at this year’s Torchie Award Winners\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"6689b78ee79e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/2024-torchie-awards-winners\"}],\"style\":\"normal\"},{\"_key\":\"6180cc734507\",\"_type\":\"block\",\"children\":[{\"_key\":\"afff011163370\",\"_type\":\"span\",\"marks\":[\"a0bfcf89aec7\"],\"text\":\"Meet the Moment: How to Drive Relevance at Scale with Data, AI, and Cross-Channel Messaging\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"a0bfcf89aec7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/webinars-and-events/relevance-with-data-ai-cross-channel\"}],\"style\":\"normal\"},{\"_key\":\"a86ee8dd9627\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f99c71371fb\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f31f7a8c5b90\",\"_type\":\"block\",\"children\":[{\"_key\":\"69e951c134810\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2c5fe7db2655\",\"_type\":\"block\",\"children\":[{\"_key\":\"217f1b938db40\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$37\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/ce309a7c2d67723327761e93eb79eb4691d40b35-1200x800.png\",\"publishedDate\":\"2024-09-26T15:55:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ce309a7c2d67723327761e93eb79eb4691d40b35-1200x800-png\",\"_type\":\"reference\"}},\"pageDescription\":\"\\nTo help marketers, product, and data teams explore what's possible today with the right data, technology, and teamwork, Braze brought together 120+ speakers, including thought leaders, senior executives, innovative marketers, and customer engagement subject matter experts, at our annual Forge conference, held September 23–25 at Las Vegas' Virgin Hotel. \",\"pageTitle\":\"Forge 2024: Going All In For Thoughtful, Data-Driven Customer Engagement\",\"slug\":{\"_type\":\"slug\",\"current\":\"forge-24\"}},\"title\":\"Forge 2024: Going All In For Thoughtful, Data-Driven Customer Engagement\"},{\"_id\":\"0f38283b-96f2-4f41-9147-4e133695b52c\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"cd1ae9e764fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"39a6856700ea0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Imagine a reality where your team accesses customer data instantly, launches campaigns at lightning speed, and personalizes messages with pinpoint accuracy—all without the headache of data transfers or the risk of using outdated information.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fb9e3493a493\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7f1caae015f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Businesses are inundated with information and struggle to extract meaningful insights. It's challenging to collect data from multiple sources, then copy/duplicate/move it around to ensure everyone within the organization has access to what they need when they need it without leaning on data/tech teams to move the data. That's where zero-copy data can help, as it offers a clear pathway to better data management and superior customer engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8b0e4c730f3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d52e59450e490\",\"_type\":\"span\",\"marks\":[],\"text\":\"But what exactly is zero-copy data? How does it work? And, more importantly, how can it transform your marketing efforts? Let's dive in and demystify this powerful concept that is already beginning to reshape how businesses handle information and connect with customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5dbe5f5a8964\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f68b16599d80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What is zero-copy data?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c027001c466d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c30df6b45e1a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"At its core, zero-copy data is like having a universal library card for your company's data. Instead of checking out books (or, in this case, data) and creating multiple copies, zero-copy data lets everyone read from the same book at the same time without ever removing it from the shelf.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"11a8ae6b1f63\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfa87edc93260\",\"_type\":\"span\",\"marks\":[],\"text\":\"More technically, zero-copy data refers to a method of accessing and using data without physically moving or duplicating it from its original location. Instead of copying data to various locations across the system, zero-copy data allows multiple processes to access the same data directly from its source. This also reduces the risk of data corruption/errors that might show up in the process of creating multiple copies, which improves trust.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d71350c4895a\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc1520ca82bb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How does zero-copy data work?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6888fbdbe554\",\"_type\":\"block\",\"children\":[{\"_key\":\"4fc3292d47200\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let's break down the mechanics of zero-copy data:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"68319a0b0193\",\"_type\":\"block\",\"children\":[{\"_key\":\"67631eaa03a20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your data stays put in its original storage location (think of it as a cozy data warehouse like \"},{\"_key\":\"67631eaa03a21\",\"_type\":\"span\",\"marks\":[\"1a343542680f\"],\"text\":\"Snowflake\"},{\"_key\":\"67631eaa03a22\",\"_type\":\"span\",\"marks\":[],\"text\":\").\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"1a343542680f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/partners/data_and_infrastructure_agility/data_warehouses/snowflake\"}],\"style\":\"normal\"},{\"_key\":\"c777cf882133\",\"_type\":\"block\",\"children\":[{\"_key\":\"0e0dd4d6b9d50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Instead of copying data, systems create virtual signposts or pointers to the original information.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"711d1f5ff0a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"70c6997b7cbe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"When an application needs to access the data, it follows these signposts straight to the source.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"150608b759fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce6ec439ae7b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Updates happen at the source, keeping everyone on the same page, always.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"319ae5d42f5f\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f32c601b6bc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"This method eliminates time-consuming data transfers and reduces the risk of those dreaded \\\"which version is correct?\\\" scenarios that often plague systems relying on multiple data copies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"03f9381d6cb2\",\"_type\":\"block\",\"children\":[{\"_key\":\"f8f37092e5f60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Amplifying your customer engagement efforts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ddc63a421fde\",\"_type\":\"block\",\"children\":[{\"_key\":\"09d0a0cd4f530\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here's where things get exciting. Zero-copy data isn't just about cutting costs or boosting efficiency (though it does that too). It's about transforming how you connect with your customers through:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"02e75912a6c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"99cd78f287b40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Real-time insights\"},{\"_key\":\"99cd78f287b41\",\"_type\":\"span\",\"marks\":[],\"text\":\": Spot trends and act on them faster than ever before. No more waiting for data to sync across systems.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eed4fb39cb3b\",\"_type\":\"block\",\"children\":[{\"_key\":\"cfb8df78d4da0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalization perfected\"},{\"_key\":\"cfb8df78d4da1\",\"_type\":\"span\",\"marks\":[],\"text\":\": Tailor your messaging with laser precision using the freshest data available. Your customers will feel genuinely understood.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb6fb4bbc1c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"61ab97f20fd40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Campaigns at the speed of thought\"},{\"_key\":\"61ab97f20fd41\",\"_type\":\"span\",\"marks\":[],\"text\":\": Say goodbye to data lag. Your brilliant ideas can go from brainstorming to blast-off in record time.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"886815081112\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4701ee531b10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"One truth to rule them all\"},{\"_key\":\"b4701ee531b11\",\"_type\":\"span\",\"marks\":[],\"text\":\": No more conflicting data sets. Everyone in your organization works from the same playbook, ensuring consistent customer experiences.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5745dfd7edd4\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7be66822ca90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leaner, meaner operations\"},{\"_key\":\"f7be66822ca91\",\"_type\":\"span\",\"marks\":[],\"text\":\": Slash data storage costs and redirect those resources to what matters—delighting your customers.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f09f457bb4d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"057a1178c1860\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The bottom line\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"991129555717\",\"_type\":\"block\",\"children\":[{\"_key\":\"c78c18257c060\",\"_type\":\"span\",\"marks\":[],\"text\":\"Zero-copy data isn't just changing the game—it's rewriting the rulebook for data management and customer engagement. Consider it your express lane to more timely, relevant, and effective marketing campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6e75b61e5371\",\"_type\":\"block\",\"children\":[{\"_key\":\"2648cc87da500\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer attention is the ultimate currency, so brands can’t afford to be weighed down by clunky data processes. Zero-copy data offers a path to more nimble operations, deeper customer insights, and stronger relationships with your audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7892d370e1ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"695e8e84bdf70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dive deeper into the power of zero-copy data in your organization with our comprehensive guide on \"},{\"_key\":\"695e8e84bdf71\",\"_type\":\"span\",\"marks\":[\"91e25ed802e3\"],\"text\":\"Exploring Data Management and Customer Engagement\"},{\"_key\":\"695e8e84bdf72\",\"_type\":\"span\",\"marks\":[],\"text\":\". Your future self—and your customers—will thank you.\"}],\"markDefs\":[{\"_key\":\"91e25ed802e3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/exploring-data-management-and-customer-engagement\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/2baeb5722cdeeda0bdaaf46a8da6c617930e5c86-2400x1600.png\",\"publishedDate\":\"2024-10-09T17:45:09.970Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b88f74788f930b66de8484a3bc2553b1cb2630f5-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Discover how zero-copy data can revolutionize your customer engagement. Learn what it is, how it works, and why it matters for your business. 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Whether it's providing support for their fellow marketers or going above and beyond by sharing their innovative ideas and strategies, these individuals are making essential contributions to their companies, their users, and the customer engagement space as a whole.\"}],\"markDefs\":[{\"_key\":\"81c2f31611f2\",\"_type\":\"link\",\"href\":\"https://community.braze.com/?utm_campaign=fy25-q4-global-owned-web-marketer-of-the-month\u0026utm_medium=referral\u0026utm_source=braze\u0026utm_content=blog-bonfire\"}],\"style\":\"normal\"},{\"_key\":\"a34e27577184\",\"_type\":\"block\",\"children\":[{\"_key\":\"e27293919f5b\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This month, we’re recognizing Kachan Lad, Senior Product Manager - MarTech, CRM \u0026 Loyalty, Papa Johns UK \u0026 International. Opening in 1984, Papa Johns is the world’s third-largest pizza delivery company with more than 6,000 restaurants in approximately 50 countries and territories. 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When I joined Papa Johns, I came in to focus on performance and digital marketing, but I quickly became fascinated by how technology could transform customer experiences at scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"95b9a01f7398\",\"_type\":\"block\",\"children\":[{\"_key\":\"b20468ffa315\",\"_type\":\"span\",\"marks\":[],\"text\":\"That curiosity pulled me deeper into MarTech, where—with help from partners like \"},{\"_key\":\"4b0665eefb8d\",\"_type\":\"span\",\"marks\":[\"310900947fb7\"],\"text\":\"Massive Rocket\"},{\"_key\":\"758f3eed8dd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"—I brought together Braze, \"},{\"_key\":\"4b3bf729fd66\",\"_type\":\"span\",\"marks\":[\"fd0b425184d3\"],\"text\":\"Snowflake\"},{\"_key\":\"403c91a1409d\",\"_type\":\"span\",\"marks\":[],\"text\":\", and our digital ordering channels to build our first integrated engagement ecosystem. And as often happens in fast-moving organisations, one thing led to another, and I now lead marketing technology across Papa Johns UK and our International markets as Senior Product Manager.\"}],\"markDefs\":[{\"_key\":\"310900947fb7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/solutions-partners/massive-rocket\"},{\"_key\":\"fd0b425184d3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/snowflake\"}],\"style\":\"normal\"},{\"_key\":\"74334fcb9cee\",\"_type\":\"block\",\"children\":[{\"_key\":\"6fb712f9f0bd\",\"_type\":\"span\",\"marks\":[],\"text\":\"I actually started my career in product management and CRM for banking and financial institutions. So in a way, I’ve simply come full circle, just with a lot more pizza involved!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a324304d70ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"8cf019a9f736\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is your favorite part of your job?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d441ddb5035e\",\"_type\":\"block\",\"children\":[{\"_key\":\"58e323934eb3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pizza, I guess! Jokes apart, my favorite part of the job is taking data and technology, things that can feel intimidating or overly complicated, and simplifying them so they actually work for people. I love being the bridge between marketing and tech, translating between the two so teams can move faster and smarter—with far fewer “wait, what does this actually mean”’ moments.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cd72b274f2ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"98311fac3b2b\",\"_type\":\"span\",\"marks\":[],\"text\":\"One thing I’m especially proud of is how we’ve been able to democratize data, not just for our marketing teams, but for our franchisees too. Giving them the ability to connect with their local customers in meaningful, personalized ways has genuinely changed how we operate as a brand.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5f5f852fa732\",\"_type\":\"block\",\"children\":[{\"_key\":\"02004b36d285\",\"_type\":\"span\",\"marks\":[],\"text\":\"And of course, the real highlight is seeing the commercial impact, when all that effort turns into tangible, measurable outcomes. 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You’re designing experiences, building logic, interpreting data signals, and continuously optimizing journeys. Those are the exact skills that accelerate careers in modern growth and product leadership.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3a5142db79a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"aafa73609b03\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s also a platform that rewards curiosity. If you lean in, experiment, and learn the advanced features, you naturally become a stronger, more strategic operator.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0ed9cd981701\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0f8352e403a\",\"_type\":\"span\",\"marks\":[],\"text\":\"What has your experience working with the Braze team been like?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0d99841a75d7\",\"_type\":\"block\",\"children\":[{\"_key\":\"5e228b402bff\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze community has genuinely been one of the most collaborative ecosystems I’ve ever been part of. From Customer Success to Solutions Architects to fellow CAB members, everyone is invested in helping each other push boundaries and think bigger.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"029b312bc2cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"03852d7892fb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Our sessions with the Braze team regularly spark some of our best ideas, the kind where you leave the call thinking, “How have we not tried this yet?” One recent favourite was exploring how we could gamify customer experiences without adding anything new to our tech stack. 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At Papa Johns, we champion learning and development, and when we signed up for Braze, getting certified was the very first thing I did.\"}],\"markDefs\":[{\"_key\":\"25e02dd5c064\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/page/certification\"}],\"style\":\"normal\"},{\"_key\":\"0847a22c072d\",\"_type\":\"block\",\"children\":[{\"_key\":\"b252c95c3ec8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Certification helps you understand the full potential of the platform. 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We shifted from a complex points system to Papa Dough, a clear, monetary reward of £3 for every 20 points. It’s easier to understand, works with deals, and improves redemption rates.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f3901998db67\",\"_type\":\"block\",\"children\":[{\"_key\":\"278a33a9c4d7\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’re now building on this with gamification pilots on Braze, starting with a scratch card game designed to drive acquisition. It rewards new sign-ups with instant wins and introduces members to the benefits of Papa Rewards from their first interaction. 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Join a collective of experts to forge connections, share ideas, and accelerate your career at the \"},{\"_key\":\"b4ae41106f0d\",\"_type\":\"span\",\"marks\":[\"f4eed8246a62\",\"em\"],\"text\":\"Braze Bonfire Community\"},{\"_key\":\"cb32f7b67282\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"f4eed8246a62\",\"_type\":\"link\",\"href\":\"https://community.braze.com/?utm_campaign=fy25-q4-global-owned-web-marketer-of-the-month\u0026utm_medium=referral\u0026utm_source=braze\u0026utm_content=blog-bonfire\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/c7892749f53a012f24362d9c49064c432752abc9-1200x800.png\",\"publishedDate\":\"2026-01-21T14:00:00.000Z\",\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c7892749f53a012f24362d9c49064c432752abc9-1200x800-png\",\"_type\":\"reference\"}},\"pageDescription\":\"\\nEach month, Braze selects one individual as our Marketer of the Month in order to celebrate the exceptional work being done by members of our Braze Bonfire community. This month, we’re recognizing Kachan Lad, Senior Product Manager MarTech, CRM \u0026 Loyalty, Papa Johns UK \u0026 International.\\n\",\"pageTitle\":\"January 2026 Bonfire Marketer of the Month: Papa Johns UK’s Kanchan Lad\",\"slug\":{\"_type\":\"slug\",\"current\":\"january-2026-bonfire-marketer-of-the-month\"}},\"title\":\"January 2026 Bonfire Marketer of the Month: Papa Johns UK’s Kanchan Lad\"},{\"_id\":\"2b79a124-28d7-4f0a-b55c-73bdaeb3d14f\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"2ac772abed1c\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3673dbc9143\",\"_type\":\"span\",\"marks\":[\"90829d71cf35\"],\"text\":\"Papa Johns UK\"},{\"_key\":\"d295a0179cb9\",\"_type\":\"span\",\"marks\":[],\"text\":\" has established itself as one of the world's leading pizza delivery brands, operating over 400 franchised locations across the United Kingdom. As part of Papa Johns International, the UK division is committed to delivering \\\"Better Ingredients, Better Pizza\\\" while empowering local franchisees to build strong customer relationships within their communities.\"}],\"markDefs\":[{\"_key\":\"90829d71cf35\",\"_type\":\"link\",\"href\":\"https://www.papajohns.co.uk/\"}],\"style\":\"normal\"},{\"_key\":\"d4deee7716c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"57558aa10cb8\",\"_type\":\"span\",\"marks\":[],\"text\":\"The brand's success depends heavily on effective customer engagement strategies that drive loyalty and repeat business. However, the challenge of enabling individual franchisees—who are primarily business operators rather than marketing professionals—to leverage customer data has been a barrier to maximizing local marketing potential.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"20c18856e5a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc4be1d5aaf2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Supercharging franchisee marketing capabilities with a custom-built local marketing Hub\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"51b29592a679\",\"_type\":\"block\",\"children\":[{\"_key\":\"335a7ae38664\",\"_type\":\"span\",\"marks\":[],\"text\":\"Papa Johns UK recognized that while the brand collected rich customer data over the course of many years—including transactions, preferences, and behaviors—valuable customer information remained largely inaccessible to the people who needed it most: Local franchisee owners and their teams. This was because the technology in place consisted of three separate, siloed CRM systems that were difficult to navigate and lacked a unified customer view.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5c91e2332bd0\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd6676633876\",\"_type\":\"span\",\"marks\":[],\"text\":\"Kanchan Lad, Senior Product Manager - MarTech \u0026 Loyalty at Papa Johns UK, who would later receive the prestigious Towering Achievement Award from the Papa Johns International Technology team and the 2024 \"},{\"_key\":\"65209f3bae99\",\"_type\":\"span\",\"marks\":[\"71b50ce7356b\"],\"text\":\"Torchie Award for Marketing Leader of the Year\"},{\"_key\":\"98c1b9785412\",\"_type\":\"span\",\"marks\":[],\"text\":\" from Braze, recognized this challenge as a ripe business opportunity. Instead of simply migrating technology, she and her team reimagined the way that franchisees might access and utilize customer data.\"}],\"markDefs\":[{\"_key\":\"71b50ce7356b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/2024-torchie-awards-winners\"}],\"style\":\"normal\"},{\"_key\":\"07b9af2fa881\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac1dc8ad21fe\",\"_type\":\"span\",\"marks\":[],\"text\":\"The “local marketing hub” project was conceptualized and executed both quickly and efficiently, with limited budget and resources. The migration from three legacy CRM systems to Braze was completed in just five months, followed by the development and launch of the custom interface.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b61fef496a3e\",\"_type\":\"richImage\",\"alt\":\"Papa John's Local Marketing Hub dashboard displaying business metrics.\",\"asset\":{\"_ref\":\"image-d5742337baa46da42a3da4c32c7fe45ed43eb570-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"831938f5acd1\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c08746b3883\",\"_type\":\"span\",\"marks\":[],\"text\":\"The new platform was built around these three pillars:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"100244a9b62c\",\"_type\":\"block\",\"children\":[{\"_key\":\"77de26b104e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Ease of use:\"},{\"_key\":\"bfdcb95a6c57\",\"_type\":\"span\",\"marks\":[],\"text\":\" Non-marketers should be able to harness the power of data effectively. The local marketing hub operates through four simple steps, featuring pre-built templates, scheduling options, advanced audience targeting capabilities, and detailed reporting.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"17bc5c9f81ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"3256d4b06165\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer experience: \"},{\"_key\":\"f0ba2a5ed7f8\",\"_type\":\"span\",\"marks\":[],\"text\":\"The platform improves the customer’s experience with the brand by addressing top customer complaints from 2023. This includes “Quiet Hours” (to prevent late-night or early-morning messaging) with Do Not Disturb auto-enabled, easier opt-out features, faster sync of user communication preferences, and more relevant and personalized messaging.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5893dcc5227f\",\"_type\":\"block\",\"children\":[{\"_key\":\"0370950bba0f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data security and governance: \"},{\"_key\":\"8c44be5f51a4\",\"_type\":\"span\",\"marks\":[],\"text\":\"No customer data is stored on the platform; instead, data is stored in Snowflake and streams into Braze for usage.. Advanced analytics provide robust insights without compromising data security. Additionally, the platform offers safeguards and centralized controls over SMS message consumption to prevent overuse by individual franchises.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7564f862f343\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4d1f7e8fc2a\",\"_type\":\"span\",\"marks\":[],\"text\":\"How franchisees put the local marketing hub to use\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab293621f092\",\"_type\":\"block\",\"children\":[{\"_key\":\"736199b5b808\",\"_type\":\"span\",\"marks\":[],\"text\":\"Implementing Braze and providing training on the new local marketing hub—which included webinars, a user guide, and best practices—has led to strong franchisee adoption. More than 120 users were onboarded across the 400+ stores, and the platform facilitated 6,000+ campaigns and delivered 13 million \"},{\"_key\":\"ef30744f4a24\",\"_type\":\"span\",\"marks\":[\"861239639ca8\"],\"text\":\"SMS\"},{\"_key\":\"dab77a188b65\",\"_type\":\"span\",\"marks\":[],\"text\":\" messages in 2024, allowing Papa Johns to be more strategic in their messaging and reduce their reliance on paid media. Here’s what franchisees can do now:\"}],\"markDefs\":[{\"_key\":\"861239639ca8\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/sms\"}],\"style\":\"normal\"},{\"_key\":\"caba853e386a\",\"_type\":\"block\",\"children\":[{\"_key\":\"e92cdb68d181\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Simple data access\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"424f33b57341\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d2d660821e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Franchisees can easily access valuable customer insights through an intuitive interface that displays customer data like favorite pizzas, last purchased products, customer satisfaction scores, order frequency, delivery preferences, purchase dates, postcodes, transaction values, and more. The platform refreshes customer data on a regular basis, supporting more current and relevant targeting.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2e5a957462e1\",\"_type\":\"richImage\",\"alt\":\"User interface displaying an 'Audience name' of 'Pepperoni lovers' and a list of food preference fields including 'Favourite Pizza'.\",\"asset\":{\"_ref\":\"image-68d5128aacf9fb65eb068ee7e66bfd466b03509e-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"6265918474f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ec7d04d2818\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. 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In the end, the local marketing hub also became a self-funded platform, effectively reducing overall marketing costs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"24fbcb49558c\",\"_type\":\"block\",\"children\":[{\"_key\":\"263d25ab4f51\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key takeaways\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0970cd32233e\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5941f5d9ca2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Design for the user (and their needs):\"},{\"_key\":\"87314d77872e\",\"_type\":\"span\",\"marks\":[],\"text\":\" By creating a user-friendly interface that made previously unwieldy customer data accessible to non-marketers, Papa Johns UK tapped into massive marketing potential across hundreds of franchise locations.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4e18105db58d\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e1598ddf927\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Incorporate customer feedback:\"},{\"_key\":\"f0be36acf8cd\",\"_type\":\"span\",\"marks\":[],\"text\":\" Including features like quiet hours, easy opt-outs, and relevance-driven targeting and personalization drove business results \"},{\"_key\":\"dc1fbee164ba\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"and\"},{\"_key\":\"0da7720fca64\",\"_type\":\"span\",\"marks\":[],\"text\":\" customer satisfaction.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2d179e16d30d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e249a9243b3f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Consolidate technology:\"},{\"_key\":\"53a3706e11d3\",\"_type\":\"span\",\"marks\":[],\"text\":\" Migrating from three disparate CRM systems to Braze platform created operational efficiencies and enabled new capabilities. Consolidation provided the foundation for innovation, while reducing complexity for end users.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/fd1a40a752255d9afcc06f500afc93ee8dfa386c-1280x800.png\",\"publishedDate\":\"2026-01-19T18:52:00.000Z\",\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-03488ceedc57fbf4a0795e57419243a7f8244446-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Papa Johns UK, one of the world's leading pizza brands, combined the power of Braze and Snowflake to create an innovative local marketing hub that enables over 400 stores to harness first-party data for targeted local store marketing, driving unprecedented growth in customer engagement and revenue.\",\"pageTitle\":\"Papa Johns UK empowers franchisees with data-driven marketing that increases revenue\",\"slug\":{\"_type\":\"slug\",\"current\":\"papa-johns-uk\"}},\"title\":\"Papa Johns UK empowers franchisees with data-driven marketing that increases revenue\"},{\"_id\":\"cbfaec3e-42b8-4eef-8a3c-626fee42574c\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"5c508ac7d121\",\"_type\":\"block\",\"children\":[{\"_key\":\"49405241ded80\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Tonies brand encourages children to listen, learn, and play via their innovative Toniebox speaker and collectible figurines (known as Tonies). When they place a Tonie on top of their Toniebox, children are transported to a magical world of stories, songs, and even personally recorded audio. Kids love Tonies for the content and playable figurines—averaging 268 minutes playtime a week—and parents love them for providing screen-free entertainment. The Toniebox platform grows exponentially each year, fueling highly-predictable repeat purchases of Tonies. In Q1 2024 alone, the brand sold over 5.8 million Tonies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d72990049ba4\",\"_type\":\"block\",\"children\":[{\"_key\":\"a62379852ff00\",\"_type\":\"span\",\"marks\":[],\"text\":\"A big part of the brand’s success is their focus on \"},{\"_key\":\"a62379852ff01\",\"_type\":\"span\",\"marks\":[\"0185ef7aaaf6\"],\"text\":\"customer engagement\"},{\"_key\":\"a62379852ff02\",\"_type\":\"span\",\"marks\":[],\"text\":\". In order to drive repeat purchases, free-to-paid content upgrades, and long-term retention, they were looking to better activate, retain, and monetize their growing community of fans. So they turned to Braze.\"}],\"markDefs\":[{\"_key\":\"0185ef7aaaf6\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-engagement-guide\"}],\"style\":\"normal\"},{\"_key\":\"14e1378a7edc\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a981c8c0f2a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Free Content as a High-Value Action: Activating and Monetizing New Toniebox Users\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"37d7189b2d7a\",\"_type\":\"block\",\"children\":[{\"_key\":\"48baf10e1b9a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Tonies system consists of the Toniebox speaker, a recordable figurine, and the Tonies app, which is essential for configuring the Toniebox and accessing free audio content. The app also allows users to browse, preview, and order collectible storytelling figurines, known as Tonies—and a great app and messaging experience is essential to customer’s enjoyment of the product. To activate new Toniebox owners, the brand provides an interactive in-app guide that helps users set up the speaker and download free content onto the figurine, fostering engagement and encouraging further purchases.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7835a674d269\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb6407b225540\",\"_type\":\"span\",\"marks\":[],\"text\":\"Free content usage is considered a high-value action for the Tonies team because it:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"65c3bc4673ea\",\"_type\":\"block\",\"children\":[{\"_key\":\"56adbbd045280\",\"_type\":\"span\",\"marks\":[],\"text\":\"Encourages users to return to the app, where they can shop for additional content\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a5955852d7c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ff72e7651ac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Extends customer lifetimes through continued use of the Toniebox—over 70% of Toniebox remain in use within three months of purchase, with most users accumulating around 20 Tonies over 4.5 years\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"361a4a531d99\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0bc21422dbe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As such, it is a gateway to unlocking the value of the product and building the likelihood of upgrading to paid products in the future.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0a162a6ccd28\",\"_type\":\"block\",\"children\":[{\"_key\":\"736f1b0465a60\",\"_type\":\"span\",\"marks\":[],\"text\":\"To encourage users to download and engage with free content, the Tonies team created an in-app onboarding flow to guide new users toward this high-value action. From the app welcome screen, a \"},{\"_key\":\"736f1b0465a61\",\"_type\":\"span\",\"marks\":[\"5a3d843b88cb\"],\"text\":\"Braze Content Card\"},{\"_key\":\"736f1b0465a62\",\"_type\":\"span\",\"marks\":[],\"text\":\"™ highlights the availability of free content. Next, in-app messages are used to walk users through downloading and using the content.\"}],\"markDefs\":[{\"_key\":\"5a3d843b88cb\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/why-content-cards-are-important-for-your-cross-channel-strategy\"}],\"style\":\"normal\"},{\"_key\":\"525fe66b0737\",\"_type\":\"richImage\",\"alt\":\"four screenshots of a mobile app called hello\",\"asset\":{\"_ref\":\"image-da43bef13b71be0f37a1ebc909bc4eda02a1a80e-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"86ea944f25a1\",\"_type\":\"block\",\"children\":[{\"_key\":\"af907d0234d00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once users have downloaded free content, the Tonies team can personalize future communications with related content that's relevant to users' interests.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"435b09893e7e\",\"_type\":\"block\",\"children\":[{\"_key\":\"380825eb325b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"New user onboarding flow\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b46e5bf15d2f\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a4088c39c92\",\"_type\":\"span\",\"marks\":[],\"text\":\"Step 1\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"be976a0e6d50\",\"_type\":\"block\",\"children\":[{\"_key\":\"f4da4a3ca38c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Goal: \"},{\"_key\":\"f4da4a3ca38c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Inform new users about free content for their Tonie\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"189099ad253a\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e095caf81c50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Audience:\"},{\"_key\":\"6e095caf81c51\",\"_type\":\"span\",\"marks\":[],\"text\":\" New user who first used the app in the past 7 days and has not downloaded digital content\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"63c141862264\",\"_type\":\"block\",\"children\":[{\"_key\":\"2367b6baebc70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Trigger\"},{\"_key\":\"2367b6baebc71\",\"_type\":\"span\",\"marks\":[],\"text\":\": Starts a new mobile app session\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8d57e9d87c15\",\"_type\":\"block\",\"children\":[{\"_key\":\"b416594754920\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Message: \"},{\"_key\":\"b416594754921\",\"_type\":\"span\",\"marks\":[],\"text\":\"Push notification and in-app messaging promoting free branded content\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5a51faf5a02a\",\"_type\":\"block\",\"children\":[{\"_key\":\"879419fcc4fa0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Step 2\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"72e880100f79\",\"_type\":\"block\",\"children\":[{\"_key\":\"0634df271d480\",\"_type\":\"span\",\"marks\":[],\"text\":\"If user downloads free branded content, wait three days, then upsell paid content for the same brand\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a4b82039b132\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b73a028d2470\",\"_type\":\"span\",\"marks\":[],\"text\":\"If user doesn’t download branded content, move to Step 3\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e43a608a1fdd\",\"_type\":\"block\",\"children\":[{\"_key\":\"e14a39b76c810\",\"_type\":\"span\",\"marks\":[],\"text\":\"Everyone else, exit\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a79f3b88ef55\",\"_type\":\"block\",\"children\":[{\"_key\":\"7eaf3c1f41460\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Step 3\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"afe99ebe60b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"e3dc1de260bb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"After three days, promote alternative branded content\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0b3dbf1080da\",\"_type\":\"block\",\"children\":[{\"_key\":\"5290bda269970\",\"_type\":\"span\",\"marks\":[],\"text\":\"Outside of the onboarding journey, Tonies employs a strategic upselling approach for existing users with targeted messaging flows based on real-time user interactions with their content. For instance, when a user engages with the \\\"Paw Patrol\\\" series but does not make a purchase after 30 days, they receive a push notification to encourage their next paid content purchase, followed by a discount offer if there is still no activity after an additional week. 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In order to drive repeat purchases and free-to-paid upgrades, Tonies relies on a cross-channel strategy to activate, monetize, and retain a growing community of users. \",\"pageTitle\":\"Tonies Increase Free-to-Paid Conversions YoY with Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"tonies-case-study\"}},\"title\":\"Tonies Increase Free-to-Paid Conversions YoY with Braze\"},{\"_id\":\"ff0d2a09-3d40-4e6e-b961-57c72a441950\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"fe5b4859be5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"174a3f9e74fe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dyn Media, part of Axel Springer, is a premier sports content platform created by sports fans for sports fans. Based in Europe, Dyn Media aims to inspire and connect people through sports by providing genuine, high-quality content. 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The first step was to define and import custom attributes relevant to their business, such as active subscriptions, most-watched sports, and viewing habits. These custom attributes were crucial in creating precise target segments. Once the segmentation was set, Dyn Media created an email campaign with two versions to conduct an A/B test. 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They used custom attributes to segment the audience effectively and imported unique voucher codes into Braze, assigning them to customer profiles. A recurring email campaign was created, with messages sent over a span of several days to avoid overwhelming customers. 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Dyn Media successfully retained a portion of their subscriber base by highlighting the value of continued subscription beyond the championship.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f57356f26aa0\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f961f0a8bc40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Extension Campaign:\"},{\"_key\":\"2f961f0a8bc41\",\"_type\":\"span\",\"marks\":[],\"text\":\" The extension campaign delivered impressive results: an 80% unique open rate and a 50% unique click rate. Notably, 75% of targeted customers extended their subscriptions after three waves of communication (initial email and two reminders), showcasing the effectiveness of personalized offers and proactive engagement. Positive feedback from customer service highlighted the success of the campaign.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5bd752470b7f\",\"_type\":\"block\",\"children\":[{\"_key\":\"bed2d1863aaf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Overall, these campaigns significantly improved customer satisfaction, increased customer lifetime value (CLV), and enhanced engagement rates. By leveraging the Braze platform, Dyn Media successfully addressed key challenges, driving long-term growth and building stronger relationships with their sports fan community.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2b30d06ed0bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"0249792280d70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key Takeaways\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"121ff9c28baa\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bfbc661a0eb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Precise segmentation boosts retention:\"},{\"_key\":\"6bfbc661a0eb1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Leveraging the \"},{\"_key\":\"1eccfb7b04df\",\"_type\":\"span\",\"marks\":[\"425a6847831f\"],\"text\":\"Braze Data Platform\"},{\"_key\":\"014e3697c04f\",\"_type\":\"span\",\"marks\":[],\"text\":\" allowed Dyn Media to create highly targeted campaigns, leading to significant re-engagement with lapsed customers.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"425a6847831f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/braze-data-platform\"}],\"style\":\"normal\"},{\"_key\":\"f9e74efe19ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3e890f8914e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalized messaging drives subscription rates:\"},{\"_key\":\"a3e890f8914e1\",\"_type\":\"span\",\"marks\":[],\"text\":\" The use of personalized email campaigns with unique voucher codes resulted in impressive extension rates, demonstrating the effectiveness of retaining loyal customers with tailored offers.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cf859d65351e\",\"_type\":\"block\",\"children\":[{\"_key\":\"6c94892b4aa50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A/B testing optimizes campaign performance:\"},{\"_key\":\"6c94892b4aa51\",\"_type\":\"span\",\"marks\":[],\"text\":\" Implementing A/B tests for email campaigns helped Dyn Media identify the most effective messaging strategies, enhancing overall campaign performance and engagement.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"266b4931344c\",\"_type\":\"block\",\"children\":[{\"_key\":\"a388fe4130450\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Recurring campaigns build long-term engagement:\"},{\"_key\":\"a388fe4130451\",\"_type\":\"span\",\"marks\":[],\"text\":\" The success of recurring email campaigns highlighted the importance of consistent communication and engagement strategies for maintaining customer interest and loyalty over time.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3ea2319108488087453a9013b222966525b363b-900x1220.png\",\"publishedDate\":\"2024-09-03T14:07:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4a2a279fd7ec64d684d60d82f312f00adc6d89df-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Dyn Media, a premier sports content platform, leveraged Braze to increase customer retention and engagement through personalized email campaigns. 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As a small team of just two people, their primary objective is to automate as much communication as possible using a variety of technical solutions and integrations. They are also always on the lookout for new and innovative ways to to build a deeper connection with their customers. Pazza Pasta turned to Braze for our versatile and advanced feature set (including \"},{\"_key\":\"e2d454b3a5391\",\"_type\":\"span\",\"marks\":[\"2bb2613f9e69\"],\"text\":\"Braze Catalogs\"},{\"_key\":\"e2d454b3a5392\",\"_type\":\"span\",\"marks\":[],\"text\":\" for dynamic content personalization), our partner ecosystem that includes \"},{\"_key\":\"e2d454b3a5393\",\"_type\":\"span\",\"marks\":[\"11d95725b056\"],\"text\":\"Snowflake\"},{\"_key\":\"e2d454b3a5394\",\"_type\":\"span\",\"marks\":[],\"text\":\", and—crucially—our seamless, direct \"},{\"_key\":\"e2d454b3a5395\",\"_type\":\"span\",\"marks\":[\"7e388f2cda34\"],\"text\":\"WhatsApp\"},{\"_key\":\"e2d454b3a5396\",\"_type\":\"span\",\"marks\":[],\"text\":\" integration.\"}],\"markDefs\":[{\"_key\":\"2bb2613f9e69\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-265095\",\"_type\":\"reference\"}},{\"_key\":\"11d95725b056\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7217\",\"_type\":\"reference\"}},{\"_key\":\"7e388f2cda34\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-623397\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"1c72e7896ff0\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c72e7896ff00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Identifying \"},{\"_key\":\"1c72e7896ff01\",\"_type\":\"span\",\"marks\":[\"4d525efc2e25\"],\"text\":\"WhatsApp\"},{\"_key\":\"1c72e7896ff02\",\"_type\":\"span\",\"marks\":[],\"text\":\" as a vital channel, the Pazza Pasta team was one of the first in their market to make use of this powerful mobile channel. The Pazza Pasta team hypothesized that WhatsApp would drive higher engagement and conversion rates compared to traditional channels like email. WhatApp is a sensitive channel (especially in Germany, where there are many regulations), so Pazza Pasta considers customers who have opted-in as some of their most engaged customers. They wanted to test if the more personal and direct channel could better address those customers’ needs.\"}],\"markDefs\":[{\"_key\":\"4d525efc2e25\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-623397\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"2a32099a76a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a32099a76a80\",\"_type\":\"span\",\"marks\":[],\"text\":\"To test this theory, they created a campaign delivering weekly menus to customers via WhatsApp rather than their normal channels. Key components of their strategy included:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e18f5c10221f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e18f5c10221f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Increasing customer retention through more relevant messaging.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e8fa6818a254\",\"_type\":\"block\",\"children\":[{\"_key\":\"e8fa6818a2540\",\"_type\":\"span\",\"marks\":[],\"text\":\"Maximizing revenue by leveraging WhatsApp for higher conversion rates.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b2d8587150c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2d8587150c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Improving operational efficiency by using automation and \"},{\"_key\":\"b2d8587150c31\",\"_type\":\"span\",\"marks\":[\"252527de0071\"],\"text\":\"dynamic content\"},{\"_key\":\"b2d8587150c32\",\"_type\":\"span\",\"marks\":[],\"text\":\" tools to personalize content\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"252527de0071\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-6672\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"bab4ea09389f\",\"_type\":\"block\",\"children\":[{\"_key\":\"bab4ea09389f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Step-by-Step: How Circus SE created personalized 1:1 campaigns at massive scale\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9ded067d0580\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ded067d05800\",\"_type\":\"span\",\"marks\":[],\"text\":\"First, Circus was able to get started quickly with the Braze platform's intuitive set up—overall, it took 2 days to get up and running. They can also easily manage the channel with no intermediaries, which saves their small team time and resources so they can focus on strategy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"498edb2ca640\",\"_type\":\"block\",\"children\":[{\"_key\":\"498edb2ca6400\",\"_type\":\"span\",\"marks\":[],\"text\":\"Next, Pazza Pasta set out to make every interaction a valuable opportunity to build loyalty and drive more orders by making messages feel more personal and ensuring that they arrive just when needed. Here’s a breakdown of how they rolled out this large-scale, personalized campaign.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"85d030bf089e\",\"_type\":\"block\",\"children\":[{\"_key\":\"85d030bf089e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Every week, Pazza Pasta sends out a campaign featuring six new menu choices for customers as well as a €3 voucher code. The entire campaign is set up in \"},{\"_key\":\"85d030bf089e1\",\"_type\":\"span\",\"marks\":[\"c49ff94134b7\"],\"text\":\"Braze Canvas\"},{\"_key\":\"85d030bf089e2\",\"_type\":\"span\",\"marks\":[],\"text\":\", where they leverage \"},{\"_key\":\"85d030bf089e3\",\"_type\":\"span\",\"marks\":[\"c230fce4de99\"],\"text\":\"Braze Catalogs\"},{\"_key\":\"85d030bf089e4\",\"_type\":\"span\",\"marks\":[],\"text\":\", a tool that allows them to harness their brand's own non-user catalog of data related to the goods, products, or services their company offers to personalize their customer experiences and campaigns. Items are saved via a Google Sheet in Snowflake, which automatically updates their Braze Catalog via \"},{\"_key\":\"85d030bf089e5\",\"_type\":\"span\",\"marks\":[\"7114f85c7cc7\"],\"text\":\"Braze Cloud Data Ingestion\"},{\"_key\":\"85d030bf089e6\",\"_type\":\"span\",\"marks\":[],\"text\":\" (CDI). CDI allows brands to sync data from their cloud to Braze according to a schedule they choose.\"}],\"markDefs\":[{\"_key\":\"c49ff94134b7\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-865137\",\"_type\":\"reference\"}},{\"_key\":\"c230fce4de99\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-265095\",\"_type\":\"reference\"}},{\"_key\":\"7114f85c7cc7\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-375817\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"454a2331c411\",\"_type\":\"block\",\"children\":[{\"_key\":\"454a2331c4110\",\"_type\":\"span\",\"marks\":[],\"text\":\"From there, product names and descriptions are pulled into messages from their Braze Catalog, and they use the Open AI API to generate copy in their tone and voice. Using Liquid, they further customize the message with the current calendar week, and use Connected Content to get the week and dish IDs from the Google Sheet. A Liquid loop and function goes through the response from the Google Sheets API call and compares it to the calendar week. If it matches, it takes the IDs of the dishes they want to promote. Lastly, using the Catalog, they are able to display the images, titles, and labels (e.g. vegetarian) in the message.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2f8231995a24\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f8231995a240\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using the tools, they are able to completely automate the campaign, and can launch weekly just by updated the Google Sheet.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"hTGs3v87\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-126b59891062382464db16496c010199e7343a80-2400x1210-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"8526f6730b6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"8526f6730b6f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Originally just for email, Pazza Pasta decided to test the already successful campaign on WhatsApp. Using what they’d already built, they created a WhatsApp flow in Canvas, and targeted customers who were opted-in to WhatsApp and removed them from the email communication. Customers also received the same €3 voucher code. Pazza Pasta ensured the messages were both compliant and impactful, in order to meet the German audience’s expectations around the channel. Because Braze is cross-channel, they were able to continue engaging their broader audiences who weren’t subscribed to WhatsApp with email, ensuring that every customer they wanted to reach received a communication on the best channel.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a75f35b5105b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a75f35b5105b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Since they are running the campaign each Monday, they only had to set it up once. It’s now generated automatically, saving them 12 hours of work every week. Regular tweaks and updates kept the content fresh and aligned with Circus Groups’s overall mission to surprise and delight customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"QABcx21W\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-28b76bc3afaa16b770bd9a434ce0461bd9736579-2400x1210-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"27a34b437262\",\"_type\":\"block\",\"children\":[{\"_key\":\"27a34b4372620\",\"_type\":\"span\",\"marks\":[],\"text\":\"Due to the success of the weekly menu campaign, the Pazza Pasta team has launched several more WhatsApp campaigns. They use the channel for product updates and high-value promotions, such as their 50% off Black Friday promotion. 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Both help automate 1:1 customized experiences that build better brand loyalty and drive stronger business results. With AI Item Recommendations, they sent push notifications and WhatsApp messages with recommended dishes from their Catalog, in order to help prevent churn and reactivate users. For Personalized Paths, they tested two approaches: Using the purchase event as a training source and using the custom event “Product Added” as a training source.\"}],\"markDefs\":[{\"_key\":\"2e9612368360\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"88732502-9eb4-4db6-a271-41058f17e949\",\"_type\":\"reference\"}},{\"_key\":\"9c2de5713d83\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/sage_ai/recommendations/\"},{\"_key\":\"0e6f9e13d1a5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/experiment_step/personalized_paths/\"}],\"style\":\"normal\"},{\"_key\":\"73ea9a0eb7e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"73ea9a0eb7e80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Furthermore, they had been exploring building an in-house recommendation solution, but with the launch of AI Item Recommendations, they were able to quickly unlock desired capabilities without expending time and money resources.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"qUNYH1Ogr1zRLNErYQxPA\",\"_ref\":\"imported-craft-testimonial-from-doc-1003188-block-7\",\"_type\":\"testimonialReference\"},{\"_key\":\"bd01a9114479\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd01a91144790\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pazza Pasta’s Results: Higher purchase rates and reduced time spent building campaigns\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e25b2763e947\",\"_type\":\"block\",\"children\":[{\"_key\":\"e25b2763e9470\",\"_type\":\"span\",\"marks\":[],\"text\":\"By utilizing advanced AI tools and a strategic approach to WhatsApp, Pazza Pasta was able to drive large increases in downstream metrics with WhatsApp. For their weekly menu campaign, they drive impressive purchase rates amongst their WhatsApp subscribed audience, with an average 6X higher on WhatsApp, compared to sending the same campaign on email. For their new product announcements, they see products added 4.5X more often than on email. Plus, their WhatsApp Black Friday campaign saw 50% of customers opening the app after seeing the message. Additionally, Pazza Pasta seized opportunities to create and automate campaigns, saving countless hours in manual labor.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bc34506dbd1e\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc34506dbd1e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Due to the promising results, Pazza Pasta is expanding the use of WhatsApp to its B2B segments.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2b4552aaab8c\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b4552aaab8c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key Takeaways\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b06151451f5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"b06151451f5a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. \"},{\"_key\":\"b06151451f5a1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The right channel for the right customer.\"},{\"_key\":\"b06151451f5a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" By expanding to WhatsApp, Pazza Pasta were able to deliver more valued experiences to their highly engaged WhatsApp audience, which ultimately helps drive more revenue.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"813e8c63c161\",\"_type\":\"block\",\"children\":[{\"_key\":\"813e8c63c1610\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. \"},{\"_key\":\"813e8c63c1611\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Work smarter with AI\"},{\"_key\":\"813e8c63c1612\",\"_type\":\"span\",\"marks\":[],\"text\":\". With \"},{\"_key\":\"813e8c63c1613\",\"_type\":\"span\",\"marks\":[\"f4ad3e1c5283\"],\"text\":\"BrazeAI™\"},{\"_key\":\"813e8c63c1614\",\"_type\":\"span\",\"marks\":[],\"text\":\", Pazza Pasta created scalable campaigns that help them save time every week while achieving business goals. Even with a small team of two people, they can use Braze to create big automations and campaigns based on data-driven decisions. This has not only allowed them to save time, but helped them scale more personalized experiences for customers.\"}],\"markDefs\":[{\"_key\":\"f4ad3e1c5283\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"88732502-9eb4-4db6-a271-41058f17e949\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"eeadbd0151d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"8387ff411356\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ba9a39241779\",\"_type\":\"block\",\"children\":[{\"_key\":\"dcedadd771d80\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Want to learn how you can go beyond traditional messaging to provide experiences that inspire customers to make transactions and repeat purchases? Download \"},{\"_key\":\"dcedadd771d81\",\"_type\":\"span\",\"marks\":[\"549029772ef2\",\"em\"],\"text\":\"Monetization in Action: Turning engagement into revenue and profit\"},{\"_key\":\"dcedadd771d82\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"549029772ef2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/engagement-in-action-monetization-guide\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/2c268d38b86938694ac78af1b8403fef740ef455-900x1220.png\",\"publishedDate\":\"2024-05-23T15:00:46-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-12010312f2b9a6b74dc41639c034a144dc90dad8-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Circus Group merges AI and robotics with the culinary world, enhancing the food delivery experience. 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And each time the user interacts with a Ticketek email by clicking an event, they’re directed to the relevant event and the data about their choices is automatically collected to better personalize the experience in future emails.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab3d2f9597c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab3d2f9597c20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Best of all, everything is now automated and consistent across all of Ticketek’s Weekly Newsletter emails, thanks to Braze \"},{\"_key\":\"ab3d2f9597c21\",\"_type\":\"span\",\"marks\":[\"f0997be325a4\"],\"text\":\"Content Blocks\"},{\"_key\":\"ab3d2f9597c22\",\"_type\":\"span\",\"marks\":[],\"text\":\", which allows marketers to manage reusable, cross-channel content in a single, centralized location.\"}],\"markDefs\":[{\"_key\":\"f0997be325a4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/templates_and_media/content_blocks/\"}],\"style\":\"normal\"},{\"_key\":\"08604582a4f6\",\"_ref\":\"imported-craft-testimonial-from-doc-262461-block-2\",\"_type\":\"testimonialReference\"},{\"_key\":\"aa25f06fed4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"aa25f06fed4d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Ticketek Results: Smarter Campaigns, Stronger Conversion Rates\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"18f0d4953116\",\"_type\":\"block\",\"children\":[{\"_key\":\"18f0d49531160\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze, Ticketek improved their click-to-convert rate by 228% over the control group, increased the volume of tickets sold per-open by 49%, and boosted their overall conversion rate on incremental products by 260%.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d2d38062505b\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2d38062505b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8b1400ef0d37\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b1400ef0d370\",\"_type\":\"span\",\"marks\":[],\"text\":\"In brick and mortar stores, great salespeople don’t just offer you every item on the shelf. They’re observant and know to ask what products you’ve enjoyed in the past so they can recommend new ones you might be interested in. Why shouldn’t a company that sells experiences, that knows about you and your previous purchases and preferences, do the same?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"419967c42e70\",\"_type\":\"block\",\"children\":[{\"_key\":\"419967c42e700\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Connected Content from Braze, Ticketek was able to bring known data about their customers into their messaging mix to personalize their event offerings for their users, leading to more relevant communications, and an improved customer experience, all while driving higher conversions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6a96c0620de9\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a96c0620de90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Interested in learning more about Connected Content? Check out \"},{\"_key\":\"6a96c0620de91\",\"_type\":\"span\",\"marks\":[\"9762d733235d\"],\"text\":\"our guide.\"}],\"markDefs\":[{\"_key\":\"9762d733235d\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-196911\",\"_type\":\"reference\"}}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/25ca2fb0a8060005b1b1bea4b40f2e9c7e094c81-900x1220.png\",\"publishedDate\":\"2022-03-23T11:43:12-04:00\",\"seo\":{\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-25ca2fb0a8060005b1b1bea4b40f2e9c7e094c81-900x1220-png\",\"_type\":\"reference\"}},\"pageTitle\":\"Ticketek Brings Personalized Event Recommendations to Customers With Braze, Snowflake, and Amazon\",\"slug\":{\"current\":\"ticketek-case-study\"}},\"title\":\"Ticketek Brings Personalized Event Recommendations to Customers With Braze, Snowflake, and Amazon\"},{\"_id\":\"imported-craft-388081\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"660d1dd15bc7\",\"_type\":\"block\",\"children\":[{\"_key\":\"660d1dd15bc70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Founded in Brazil in 2002, Petz began as a single brick-and-mortar pet shop serving the São Paulo metro area. 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Petz recognized that in order to execute their marketing effectively, they needed to begin leveraging data to help them send automated, strategic customer messaging. So they turned to Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"09ab39ed7b16\",\"_type\":\"block\",\"children\":[{\"_key\":\"09ab39ed7b160\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Developing a Data-Driven Customer Communication Strategy\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"cd1884cf2ae8\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd1884cf2ae80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Petz’s main objectives were to maximize customer lifetime value, decrease customer acquisition costs, and turn first-time customers into repeat buyers. As an example, customers feed their pets daily—pet food specifically is never a one-time purchase. The challenge didn’t lie in convincing consumers to buy food for their pets, but rather in strategically motivating new customers to create a purchasing habit, ultimately allowing Petz to capture more of the market long term.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"768fbc030e03\",\"_type\":\"block\",\"children\":[{\"_key\":\"768fbc030e030\",\"_type\":\"span\",\"marks\":[],\"text\":\"Without in-house data engineers, they began looking at data-processing tools with which they could run experiments and interpret what they knew about their customers, allowing them to automate messaging that recommended products based on purchasing patterns. They searched for tools that were straightforward and efficient. 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By being able to connect data to generate personalized campaigns and evaluate results at scale, the Petz was able to test and learn quickly and efficiently—and ultimately driving more revenue.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"72999222d8ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"72999222d8ad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, Petz was third place in digital sales in the pet retail category in Brazil by the end of 2019 and became the leader by the end of 2021. They achieved that by being more efficient than competitors with campaigns that rely on dynamic personalization and data-driven insights.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"90f9aa7fc767\",\"_type\":\"block\",\"children\":[{\"_key\":\"90f9aa7fc7670\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key Takeaways\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"80429abb7662\",\"_type\":\"block\",\"children\":[{\"_key\":\"80429abb76620\",\"_type\":\"span\",\"marks\":[],\"text\":\"A large presence in the market doesn’t suffice. Petz saw immense growth throughout their journey from one store to one hundred, but by upgrading their communication strategies, they’ve raised the bar on the lifetime value of their many customers.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a24d9debc1b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"a24d9debc1b00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Messaging is never a one-size-fits-all component of marketing. In using a cross-channel strategy, Petz learned how to reach their customers in the most cost-effective way for each individual.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b448b9d3dfaa\",\"_type\":\"block\",\"children\":[{\"_key\":\"b448b9d3dfaa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Overhauling a major company’s growth strategy is no simple task. Petz takes advantage of a wide variety of Braze Alloys tech partners to maximize insight, efficiency and effectiveness of the Braze platform\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/db39960abc53721e8330919bd7e0995d05680cb7-900x1220.png\",\"publishedDate\":\"2022-10-24T14:32:32-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-71990572a70282a1acc5ac73d02106e5b7b411b5-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"All-things-pets brand Petz utilized Braze and Braze Alloys tech partners to upgrade their communication strategy. With a cross-channel approach, they were\",\"pageTitle\":\"Petz Increases Product Sales by 300% With Personalized Cross-Channel Messaging\",\"slug\":{\"current\":\"petz-case-study\"}},\"title\":\"Petz Increases Product Sales by 300% With Personalized Cross-Channel Messaging\"},{\"_id\":\"imported-craft-712480\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"e48299cfb313\",\"_type\":\"block\",\"children\":[{\"_key\":\"e48299cfb3130\",\"_type\":\"span\",\"marks\":[],\"text\":\"With 760 locations spanning the country, KFC Australia treats its customers to bucketloads of perks with a next-level app that lets them hack exclusive rewards, order from the secret menu, and even schedule their pickup or delivery. As they say, the app is “the tastiest way to get your chicken!”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4430bba31344\",\"_type\":\"block\",\"children\":[{\"_key\":\"4430bba313440\",\"_type\":\"span\",\"marks\":[],\"text\":\"Given its omnichannel marketing strategy, marrying the in-person KFC experience with its digital counterpart requires a platform purpose-built for reaching today’s hungry customers. From tracking their order’s progress in real-time to unlocking limited-time-only deals, KFC Australia’s \"},{\"_key\":\"4430bba313441\",\"_type\":\"span\",\"marks\":[\"5f65fc3eebd9\"],\"text\":\"customer engagement\"},{\"_key\":\"4430bba313442\",\"_type\":\"span\",\"marks\":[],\"text\":\" strategy is heavily dictated by the types of content they wish to communicate to their users. To meet their high expectations head-on, they have long prioritized putting detailed segmentation and lifecycle journeys in place to ensure each segment’s messages are as cohesive and personally relevant as possible.\"}],\"markDefs\":[{\"_key\":\"5f65fc3eebd9\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-643288\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"3be21f155af1\",\"_type\":\"block\",\"children\":[{\"_key\":\"3be21f155af10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"KFC Australia Partners With Braze to Engage Loyal Customers and Increase Purchases\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c0f8a8bbf8b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0f8a8bbf8b30\",\"_type\":\"span\",\"marks\":[],\"text\":\"QSR is a crowded marketplace, with competitors in hot pursuit to reach the same customers. To effectively engage and retain their customers, KFC Australia knew they needed a customer engagement platform that could grow with them and support messaging at every \"},{\"_key\":\"c0f8a8bbf8b31\",\"_type\":\"span\",\"marks\":[\"1d8436c51d74\"],\"text\":\"lifecycle\"},{\"_key\":\"c0f8a8bbf8b32\",\"_type\":\"span\",\"marks\":[],\"text\":\" stage. They also knew this platform would be instrumental in helping to drive incremental revenue on their app. More nudges to revisit their \"},{\"_key\":\"c0f8a8bbf8b33\",\"_type\":\"span\",\"marks\":[\"5dc817a50d1a\"],\"text\":\"abandoned cart\"},{\"_key\":\"c0f8a8bbf8b34\",\"_type\":\"span\",\"marks\":[],\"text\":\" or view a promotion means more odds of those customers hitting the checkout button. So they turned to Braze.\"}],\"markDefs\":[{\"_key\":\"1d8436c51d74\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7028\",\"_type\":\"reference\"}},{\"_key\":\"5dc817a50d1a\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-138867\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"70e5cc086c02\",\"_type\":\"block\",\"children\":[{\"_key\":\"70e5cc086c020\",\"_type\":\"span\",\"marks\":[],\"text\":\"Testing Channels to Drive ROI\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ea631153635c\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea631153635c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"KFC Australia wanted to identify which channel was most effective at driving incremental purchases on mobile. Early on, the team hypothesized the ideal channel could be SMS or Mobile Push, two channels proven to drive high-value actions from mobile users. Additionally, the company was facing some challenges engaging their customers, including app users who hadn’t enabled push notifications or had unsubscribed via email.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b09f0d70008a\",\"_type\":\"block\",\"children\":[{\"_key\":\"b09f0d70008a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"KFC Australia partnered with their agency AKQA to explore a new channel that could potentially drive higher conversions than their existing Push strategy—\"},{\"_key\":\"b09f0d70008a1\",\"_type\":\"span\",\"marks\":[\"319b93280fdc\"],\"text\":\"SMS\"},{\"_key\":\"b09f0d70008a2\",\"_type\":\"span\",\"marks\":[],\"text\":\". They also turned to Mediacom and Braze Alloys tech partner \"},{\"_key\":\"b09f0d70008a3\",\"_type\":\"span\",\"marks\":[\"4e35513e519f\"],\"text\":\"mParticle\"},{\"_key\":\"b09f0d70008a4\",\"_type\":\"span\",\"marks\":[],\"text\":\" to manage the audience testing and integration process, as well as Braze Alloys tech partner \"},{\"_key\":\"b09f0d70008a5\",\"_type\":\"span\",\"marks\":[\"b64b90acb15e\"],\"text\":\"Snowflake\"},{\"_key\":\"b09f0d70008a6\",\"_type\":\"span\",\"marks\":[],\"text\":\" to ensure all the data pulled to inform message personalization was as up-to-date as possible.\"}],\"markDefs\":[{\"_key\":\"319b93280fdc\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-250605\",\"_type\":\"reference\"}},{\"_key\":\"4e35513e519f\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-18004\",\"_type\":\"reference\"}},{\"_key\":\"b64b90acb15e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17930\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"TiUeGf0o\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-c87c29b95f17932c767f3ff62ef8f85153db049e-2400x1200-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"8c50675d746e\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c50675d746e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How They Did It\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"57349264b4f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"57349264b4f50\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. First, they identified the scope of work and time frame. Given the large amounts of customer lifecycle campaigns they were already working on, it made sense to outsource the setup of this experiment to a partner with deep technical experience. The team turned to AKQA to run this campaign.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"94e8510fae00\",\"_type\":\"block\",\"children\":[{\"_key\":\"94e8510fae000\",\"_type\":\"span\",\"marks\":[],\"text\":\"KFC Australia chose a two-month time frame between Boxing Day, New Year’s Eve, and Australia Day—holidays when customers busy celebrating could be enticed to treat themselves or their families.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aeef23c197fa\",\"_type\":\"block\",\"children\":[{\"_key\":\"aeef23c197fa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Next, working in partnership with Mediacom and mParticle, they segmented their campaign’s audience into three groups:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7cc76ed671c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"7cc76ed671c50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Audience 1: \"},{\"_key\":\"7cc76ed671c51\",\"_type\":\"span\",\"marks\":[],\"text\":\"50% with push enabled would receive the push notification.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"79254f401c6d\",\"_type\":\"block\",\"children\":[{\"_key\":\"79254f401c6d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Audience 2:\"},{\"_key\":\"79254f401c6d1\",\"_type\":\"span\",\"marks\":[],\"text\":\" 50% with push not enabled would receive the SMS message.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b2497cd90719\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2497cd907190\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Audience 3:\"},{\"_key\":\"b2497cd907191\",\"_type\":\"span\",\"marks\":[],\"text\":\" Users with push not enabled who were also unsubscribed from email would receive the SMS message\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4314f02d1ab2\",\"_type\":\"block\",\"children\":[{\"_key\":\"4314f02d1ab20\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. 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