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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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class=""><button>4</button></li><li class=""><button>5</button></li><li class=""><button>6</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full 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That’s why the most effective programs are mapped to the full lifecycle, guiding people from first touch to long-term loyalty with timely, relevant messages that actually reflect where they are.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"04819dac772e\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7ba19bd2dd2\",\"_type\":\"span\",\"marks\":[],\"text\":\"That’s the heart of the \"},{\"_key\":\"358826efb09c\",\"_type\":\"span\",\"marks\":[\"fd8033c2e90b\"],\"text\":\"email marketing\"},{\"_key\":\"673e4b958af4\",\"_type\":\"span\",\"marks\":[],\"text\":\" customer journey. It’s a way to plan, personalize, and automate email flows based on real behavior, rather than assumptions. With the right tools, these journeys become easier to design, quicker to launch, and smarter over time.\"}],\"markDefs\":[{\"_key\":\"fd8033c2e90b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/email\"}],\"style\":\"normal\"},{\"_key\":\"ea5ae39f11b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c99ab2b8b6c\",\"_type\":\"span\",\"marks\":[],\"text\":\"In this guide, we’ll walk through the key stages of a high-performing email journey, how to build an email journey map, share real-world examples, and detail what responsive, cross-channel experiences look like.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b97be7fad1d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"6767fc5934d2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What is the email marketing customer journey?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0b1d7e6438a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"901a784f398e\",\"_type\":\"span\",\"marks\":[],\"text\":\"The email marketing customer journey is the full lifecycle of interactions a person has with your brand via email, from their very first sign-up to the moments that bring them back again.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bf7bb6a3aae3\",\"_type\":\"block\",\"children\":[{\"_key\":\"8556204a957f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rather than one-off sends or disconnected campaigns, it’s a coordinated experience shaped by customer behavior and context. Each message plays a role—welcoming new users, encouraging the next step, supporting long-term engagement, or reactivating dormant customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8374b800b928\",\"_type\":\"block\",\"children\":[{\"_key\":\"044c9d85aceb\",\"_type\":\"span\",\"marks\":[],\"text\":\"When managed well, this journey becomes more than a sequence. It becomes a relationship.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"88e9d80da4bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"dddd3789864c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Why mapping the email marketing journey matters\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"81fad29347bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"4acedf50fccb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mapping the email marketing journey helps brands shift from one-off sends to coordinated, connected experiences. Instead of hoping the next campaign lands, teams can design pathways that guide customers from sign-up to long-term value—on their terms, in real time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b520f09796da\",\"_type\":\"block\",\"children\":[{\"_key\":\"09a96cd970ba\",\"_type\":\"span\",\"marks\":[],\"text\":\"It also helps teams work smarter. With the \"},{\"_key\":\"5e0441eb56b3\",\"_type\":\"span\",\"marks\":[\"a15625a7d021\"],\"text\":\"right tool,\"},{\"_key\":\"7a3d85efc70e\",\"_type\":\"span\",\"marks\":[],\"text\":\" marketers can visualize the full lifecycle, automate responses to customer behavior, and adjust timing or content without bouncing between tools. Everything happens in one place—making it easier to test, iterate, and respond faster.\"}],\"markDefs\":[{\"_key\":\"a15625a7d021\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"63fbf10a3529\",\"_type\":\"block\",\"children\":[{\"_key\":\"7981e053ba30\",\"_type\":\"span\",\"marks\":[],\"text\":\"That kind of orchestration is becoming non-negotiable. According to McKinsey, \"},{\"_key\":\"690f7318b3a7\",\"_type\":\"span\",\"marks\":[\"b974056cc0a7\"],\"text\":\"76% of customers feel frustrated\"},{\"_key\":\"fe4ad76a8798\",\"_type\":\"span\",\"marks\":[],\"text\":\" when they don’t receive personalized experiences. And while expectations rise, marketing teams are under pressure to do more with leaner resources.\"}],\"markDefs\":[{\"_key\":\"b974056cc0a7\",\"_type\":\"link\",\"href\":\"https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying\"}],\"style\":\"normal\"},{\"_key\":\"134cd18d5974\",\"_type\":\"block\",\"children\":[{\"_key\":\"e999b5b487b8\",\"_type\":\"span\",\"marks\":[],\"text\":\"A \"},{\"_key\":\"587cd539742d\",\"_type\":\"span\",\"marks\":[\"48ec2417daa1\"],\"text\":\"clear journey map\"},{\"_key\":\"a85b24485f32\",\"_type\":\"span\",\"marks\":[],\"text\":\" gives structure without adding complexity. It supports more relevant messaging, sharper strategy, and email that feels timely, thoughtful, and worth opening.\"}],\"markDefs\":[{\"_key\":\"48ec2417daa1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/mastering-modern-campaign-orchestration/confirmation#gated-resource-form-panel\"}],\"style\":\"normal\"},{\"_key\":\"c99909e8caef\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-b990005cb2fb278276ab31668a8089b3c7a59d94-1200x605-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"98bcbc61e5d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"408bdb7ab1a4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Stages of the email marketing customer journey\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"49375d35cf6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"06c96349e8f4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Every strong email program follows a rhythm. By aligning your messaging to each stage of the customer lifecycle, you create a smoother experience and make every message more purposeful.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5db4208e60a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"3bdacc3d3bce\",\"_type\":\"span\",\"marks\":[],\"text\":\"Below, we’ll walk through the key stages of the email marketing journey, with real examples and tactics to bring each one to life.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5321010f7fef\",\"_type\":\"block\",\"children\":[{\"_key\":\"23adfad5e9f4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Welcome/onboarding\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"891bfbb5c5a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"09e63222664b\",\"_type\":\"span\",\"marks\":[],\"text\":\"The welcome stage is your first impression—and your best chance to set the tone for what’s to come. A thoughtful onboarding journey can help new users understand your product, complete key actions, and feel confident about engaging further.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9410d7f4798f\",\"_type\":\"block\",\"children\":[{\"_key\":\"33c7a66c0720\",\"_type\":\"span\",\"marks\":[],\"text\":\"That means going beyond a single hello. The most effective welcome flows often include a short series of emails spaced over a few days, gradually introducing value, encouraging the next step, and offering support if needed.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6cda27ec653a\",\"_type\":\"block\",\"children\":[{\"_key\":\"3355ce38c265\",\"_type\":\"span\",\"marks\":[],\"text\":\"With \"},{\"_key\":\"ac2367299966\",\"_type\":\"span\",\"marks\":[\"45f547c13455\"],\"text\":\"Braze Canvas\"},{\"_key\":\"c9db26a01b17\",\"_type\":\"span\",\"marks\":[],\"text\":\", marketers can trigger these journeys based on real-time behaviors, like signing up, downloading an app, or abandoning onboarding mid-way. Canvas makes it simple to personalize each message, branch paths based on user actions using \"},{\"_key\":\"387fc13c76e3\",\"_type\":\"span\",\"marks\":[\"e7236efb12bc\"],\"text\":\"decision splits\"},{\"_key\":\"07224f03a599\",\"_type\":\"span\",\"marks\":[],\"text\":\", and test different approaches to find what resonates.\"}],\"markDefs\":[{\"_key\":\"45f547c13455\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/\"},{\"_key\":\"e7236efb12bc\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/decision_split\"}],\"style\":\"normal\"},{\"_key\":\"691a95ed0b34\",\"_type\":\"block\",\"children\":[{\"_key\":\"2208a34910c6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Suggestions on what to include in your welcome flow:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5607b31b668a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a143b2eddd8b\",\"_type\":\"span\",\"marks\":[],\"text\":\"A warm intro that reflects your brand voice\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"da005d762130\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c22b0e573ae\",\"_type\":\"span\",\"marks\":[],\"text\":\"A clear next step (e.g. complete profile, explore features, make first purchase)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fd1554dcc6c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca3785070c44\",\"_type\":\"span\",\"marks\":[],\"text\":\"Helpful resources, tips, or FAQs\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f43a8a0fa7de\",\"_type\":\"block\",\"children\":[{\"_key\":\"7403a96642bc\",\"_type\":\"span\",\"marks\":[],\"text\":\"A check-in email to re-engage if the user stalls\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d2fdaa1d022\",\"_type\":\"block\",\"children\":[{\"_key\":\"2044b3b6d8db\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Engagement campaigns\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3e7be810a163\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2169d025844\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once customers are through the door, the goal shifts to keeping them interested. This stage is all about delivering consistent, relevant value—whether that’s product tips, personalized content, or thoughtful nudges that build trust over time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7cd041663d58\",\"_type\":\"block\",\"children\":[{\"_key\":\"488fd7acfd09\",\"_type\":\"span\",\"marks\":[],\"text\":\"The key here is timing and context. \"},{\"_key\":\"c4af8ed5c2c5\",\"_type\":\"span\",\"marks\":[\"2aad2cc9029d\"],\"text\":\"Trigger messages\"},{\"_key\":\"9045750134d7\",\"_type\":\"span\",\"marks\":[],\"text\":\" based on in-the-moment behaviors–a user hits a milestone, browses a certain category, or opens an email but doesn’t click. Rather than guess what someone might want, you respond to what they’re actually doing.\"}],\"markDefs\":[{\"_key\":\"2aad2cc9029d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whats-a-triggered-message\"}],\"style\":\"normal\"},{\"_key\":\"8f5c9e5e44ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ce3e55db238\",\"_type\":\"span\",\"marks\":[],\"text\":\"To keep engagement high, mix educational content with lightweight calls to action. Think usage tips, exclusive content, personalized product recommendations, or invites to community features. Use \"},{\"_key\":\"df1ccf0be943\",\"_type\":\"span\",\"marks\":[\"25fbd01578d2\"],\"text\":\"segmentation\"},{\"_key\":\"62b7964d4656\",\"_type\":\"span\",\"marks\":[],\"text\":\" to match content to lifecycle stage or interests and give customers a reason to keep opening.\"}],\"markDefs\":[{\"_key\":\"25fbd01578d2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/segments\"}],\"style\":\"normal\"},{\"_key\":\"ed837d87199f\",\"_type\":\"block\",\"children\":[{\"_key\":\"65c512374ab6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Tactics to try in this stage:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2180434f1f3e\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e0d2438570f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Behavioral-triggered updates (e.g. “You’ve unlocked a new feature!”)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d377aaba5796\",\"_type\":\"block\",\"children\":[{\"_key\":\"33652ba37173\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalized content roundups\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"edbb1c168481\",\"_type\":\"block\",\"children\":[{\"_key\":\"1691ebb278dd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Milestone celebration emails\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f9f35dfad577\",\"_type\":\"block\",\"children\":[{\"_key\":\"63b420e63466\",\"_type\":\"span\",\"marks\":[],\"text\":\"Surveys to gather insights or preferences\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"53d90270771a\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a7aeeb8c13f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Monetization campaigns\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"aaa8880ec003\",\"_type\":\"block\",\"children\":[{\"_key\":\"17892678b6cd\",\"_type\":\"span\",\"marks\":[],\"text\":\"At this point in the journey, your email strategy should help move customers from interest to action, whether that’s making a first purchase, upgrading a plan, or trying a new feature.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7761119cad8e\",\"_type\":\"block\",\"children\":[{\"_key\":\"de882544624d\",\"_type\":\"span\",\"marks\":[\"78e169e2d2e3\"],\"text\":\"Real-time personalization\"},{\"_key\":\"a3e5f7aca4cd\",\"_type\":\"span\",\"marks\":[],\"text\":\" can have a major impact here. Build journeys that react to browsing behavior, purchase history, or time-sensitive triggers, automatically surfacing the most relevant offer for each individual.\"}],\"markDefs\":[{\"_key\":\"78e169e2d2e3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/personalization_and_dynamic_content\"}],\"style\":\"normal\"},{\"_key\":\"9100fb36b2e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"695ae349c000\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rather than sending the same discount to everyone, use branching logic to tailor your message based on past behavior or likelihood to convert. You can also run \"},{\"_key\":\"9fe6754b2434\",\"_type\":\"span\",\"marks\":[\"b63618a2d437\"],\"text\":\"A/B tests\"},{\"_key\":\"354d3ff142bd\",\"_type\":\"span\",\"marks\":[],\"text\":\" to optimize subject lines, CTAs, and timing across different segments.\"}],\"markDefs\":[{\"_key\":\"b63618a2d437\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/testing/multivariant_testing\"}],\"style\":\"normal\"},{\"_key\":\"11b3fd9d1fbd\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7d88c941d12\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Conversion-focused tactics to try:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7f7cf1422af5\",\"_type\":\"block\",\"children\":[{\"_key\":\"384e822c799e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dynamic product recommendations based on browsing history\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b568f6854be2\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c1269501f8b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Limited-time offers or countdowns for urgency\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"da047adee84c\",\"_type\":\"block\",\"children\":[{\"_key\":\"94e864a949e9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Upgrade nudges for freemium users\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f575f95c1675\",\"_type\":\"block\",\"children\":[{\"_key\":\"c10375fd664c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Social proof and customer reviews to build trust\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"86a4051dffe9\",\"_type\":\"block\",\"children\":[{\"_key\":\"190313c0cccb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Retention flows\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f4a423d1b714\",\"_type\":\"block\",\"children\":[{\"_key\":\"7abfc04ea4e4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once someone converts, the focus shifts to keeping them engaged and invested. Retention emails help maintain momentum, encourage repeat actions, and build a sense of connection that goes beyond the transaction.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7b7295013cd4\",\"_type\":\"block\",\"children\":[{\"_key\":\"a9ace91cf744\",\"_type\":\"span\",\"marks\":[\"4ed8f8425d17\"],\"text\":\"Orchestrate always-on journeys\"},{\"_key\":\"fecd278d0b30\",\"_type\":\"span\",\"marks\":[],\"text\":\" that adapt based on user behavior—like sending loyalty perks after a certain number of purchases or surfacing fresh content when engagement dips.\"}],\"markDefs\":[{\"_key\":\"4ed8f8425d17\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"f92778c31c13\",\"_type\":\"block\",\"children\":[{\"_key\":\"19f46cdc21d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"At this stage, your emails should feel like a reward for sticking around. They might highlight progress, offer sneak peeks, or invite customers to share feedback. The goal is to show value, reinforce trust, and keep the relationship active.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8d0fea62b60e\",\"_type\":\"block\",\"children\":[{\"_key\":\"da279144fa43\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Ideas for retention-building emails:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cb681560c676\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d0755261590\",\"_type\":\"span\",\"marks\":[],\"text\":\"Loyalty rewards or referral incentives\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"619d0fffb377\",\"_type\":\"block\",\"children\":[{\"_key\":\"52c684dad89e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Usage recaps or progress summaries\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dafadbc2a0fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"88c00af3cb27\",\"_type\":\"span\",\"marks\":[],\"text\":\"Exclusive subscriber content or early access\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b42efd0cafee\",\"_type\":\"block\",\"children\":[{\"_key\":\"a23b47248570\",\"_type\":\"span\",\"marks\":[],\"text\":\"“We thought you’d like this” personalized recommendations\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"81ebca49c6b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"736f0e00381f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Re-engagement and win-back\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"8c328c0f7f7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"98540ba791ca\",\"_type\":\"span\",\"marks\":[],\"text\":\"Not everyone stays active—and that’s okay. What matters is having a plan to reconnect when someone starts to drift.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b4cf646aef82\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c6a45424e70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Re-engagement flows give you a chance to check in, re-spark interest, or uncover why someone stopped engaging in the first place. Trigger these journeys based on signals like time since last open, drop-off after a key milestone, or inactivity following a purchase.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5d45e3fafbe5\",\"_type\":\"block\",\"children\":[{\"_key\":\"f32b8919e028\",\"_type\":\"span\",\"marks\":[],\"text\":\"You can test different \"},{\"_key\":\"e42b01d42aa6\",\"_type\":\"span\",\"marks\":[\"9164ad9e483e\"],\"text\":\"reactivation strategies\"},{\"_key\":\"630db35d7e54\",\"_type\":\"span\",\"marks\":[],\"text\":\"—from exclusive offers to personalized content—to see what actually brings people back. Even if someone doesn’t return, it’s a moment to collect preferences or clean your list thoughtfully.\"}],\"markDefs\":[{\"_key\":\"9164ad9e483e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/marketing-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"58bd872162ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"306269ed1888\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Tactics for smarter win-back flows:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d86d8952eec4\",\"_type\":\"block\",\"children\":[{\"_key\":\"9cf346c3077b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Friendly “Still there?” messages with a clear CTA\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ecb6269f572\",\"_type\":\"block\",\"children\":[{\"_key\":\"dce68e8aca29\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tailored incentives based on previous behavior\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4219e75f1376\",\"_type\":\"block\",\"children\":[{\"_key\":\"533bf73affb8\",\"_type\":\"span\",\"marks\":[],\"text\":\"A short survey or preference update request\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7124114c2a15\",\"_type\":\"block\",\"children\":[{\"_key\":\"8dfdf42fcbb3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dynamic recommendations that match past interests\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e2c84284d74\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"e28e1498b28b\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Download now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/braze-inspiration-guide\"}}],\"body\":[{\"_key\":\"499d311c6379\",\"_type\":\"block\",\"children\":[{\"_key\":\"54f64e5f696d\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Inspiration Guide is here to help. This collection of 50 inspirational use cases can be easily customized to fit your unique needs and address your unique challenges.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Need to brainstorm new messaging and find innovative ways to meet your business goals?\"},{\"_key\":\"daad9a3b4dfa\",\"_type\":\"block\",\"children\":[{\"_key\":\"83ef62e92f30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How to build a scalable email journey map\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a7fe28f6a869\",\"_type\":\"block\",\"children\":[{\"_key\":\"e3b56b0d3139\",\"_type\":\"span\",\"marks\":[],\"text\":\"An email journey map is a visual plan for how your messages support the customer lifecycle. It connects the dots between user behavior, lifecycle stage, and your messaging content, all in one place.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e6e6f1ba0d6a\",\"_type\":\"block\",\"children\":[{\"_key\":\"57d8ca192cfb\",\"_type\":\"span\",\"marks\":[],\"text\":\"To build your own, start by outlining key stages (like onboarding or re-engagement), then map the actions that should trigger a message at each step. Ask: What’s the goal? What behavior should move someone forward? What signals will tell me they’re stuck?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b64633e581b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a7fa0593cc4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Then, with Braze Canvas, you can turn that plan into a working flow. The drag-and-drop interface makes it easy to build journeys with conditional paths, message variations, and real-time triggers–all without leaving the platform. You can test ideas, adjust logic, and scale what works without rebuilding from scratch. It \"},{\"_key\":\"54e1c01c7c46\",\"_type\":\"span\",\"marks\":[\"4c314a20720d\"],\"text\":\"makes mapping feel manageable and flexible\"},{\"_key\":\"e957069832fc\",\"_type\":\"span\",\"marks\":[],\"text\":\", even for lean teams.\"}],\"markDefs\":[{\"_key\":\"4c314a20720d\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/user-journey-mapping-with-meaningful-moments\"}],\"style\":\"normal\"},{\"_key\":\"827ae508443a\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-10cdc2121ef648926229badcf67bf89cbd7e86ec-1200x605-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"fd1acbd56e5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a028e22ccfee\",\"_type\":\"span\",\"marks\":[],\"text\":\"Whether you’re building from scratch or refining what you already have, here’s a step-by-step approach to mapping your journey:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"20f5308f93a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"e647b6557f3c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Define your lifecycle stages\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"18f1d1dec0d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"8fdd90a935a4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Break the customer journey into logical stages: onboarding, engagement, conversion, retention, re-engagement. Each stage should have a clear purpose and a measurable goal.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad979f09337f\",\"_type\":\"block\",\"children\":[{\"_key\":\"818f9c8bb9a2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Identify key behaviors and triggers\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"11ff558129c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"14a4f6b103a7\",\"_type\":\"span\",\"marks\":[],\"text\":\"What signals show someone is ready for the next step, or getting stuck? Look for actions like sign-ups, opens, clicks, purchases, inactivity, or in-app milestones.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2460aa5b1d95\",\"_type\":\"block\",\"children\":[{\"_key\":\"72027ef3aa47\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Set objectives for each stage\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9a04d68d64b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"34c8f1dfbbf3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Clarify what each message (or series) should do. Drive a first purchase? Encourage feature use? Gather feedback? This keeps your journey focused and goal-driven.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"87ca8ab2516b\",\"_type\":\"block\",\"children\":[{\"_key\":\"72eb1ed60aad\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. Plan message timing and content\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1f63e2e2d930\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d439ea5851a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Decide when to send, how often, and what to say. Consider frequency caps, fallback paths, and personalization elements to keep messages relevant and avoid fatigue.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6282e8f5e016\",\"_type\":\"block\",\"children\":[{\"_key\":\"08dcbf40efb8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. Build and visualize the flow\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6b0c432d3f7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bda4c25fc76\",\"_type\":\"span\",\"marks\":[],\"text\":\"You can design the entire journey using an intuitive drag-and-drop interface. 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Small tweaks often lead to big lifts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dd2df6a756d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b5f3d7123cb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Real-world examples of smarter email journeys\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8580d3af8979\",\"_type\":\"block\",\"children\":[{\"_key\":\"adc4c4fe0f89\",\"_type\":\"span\",\"marks\":[],\"text\":\"What does a well-mapped email journey actually look like in practice? These brands used Braze to build responsive, cross-channel flows that improved onboarding, boosted retention, and re-engaged users at scale. Here’s how they did it—and what they achieved.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5694a7cd32fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"fe8cd93132e4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Endowus sets the tone with smarter onboarding\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f256d017a9c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"7fa6c6436f9c\",\"_type\":\"span\",\"marks\":[\"350ae6d06459\"],\"text\":\"Endowus\"},{\"_key\":\"12596b59b81f\",\"_type\":\"span\",\"marks\":[],\"text\":\" is a Singapore-based digital wealth platform designed to make investing more accessible. It offers expert financial advice and low-cost fund options, helping users invest more confidently and efficiently, often using their public pension funds.\"}],\"markDefs\":[{\"_key\":\"350ae6d06459\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/endowus-case-study\"}],\"style\":\"normal\"},{\"_key\":\"bc8e76fa6c49\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f036696b71c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"bdd892aad803\",\"_type\":\"block\",\"children\":[{\"_key\":\"31cca29fd12c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Onboarding was a critical touchpoint, but the early experience was clunky and largely offline. 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For example, when users moved from submitting onboarding details to opening a broker account, new messages were triggered to guide their next step.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bdac4e831112\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a181c8084aa\",\"_type\":\"span\",\"marks\":[\"dd7f443289bd\"],\"text\":\"Time-based flows\"},{\"_key\":\"cc2d0a1c69f8\",\"_type\":\"span\",\"marks\":[],\"text\":\" helped collect feedback post-investment via NPS surveys and kept customers engaged throughout the months that followed. They also used segmentation to tailor journeys by referral source, event attendance and investment behavior, and applied frequency capping to avoid over-messaging.\"}],\"markDefs\":[{\"_key\":\"dd7f443289bd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/messaging_fundamentals/delivery_types?redirected=1\"}],\"style\":\"normal\"},{\"_key\":\"9436788bb526\",\"_type\":\"block\",\"children\":[{\"_key\":\"04359ddfd258\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"ead4550598db\",\"_type\":\"block\",\"children\":[{\"_key\":\"add15f4e503a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalized journeys powered by Canvas drove a 30% increase in email open rates while significantly reducing the time required to launch and manage campaigns. The team continues to test and iterate with confidence, using real-time engagement data to improve outcomes across the customer lifecycle.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"83d3377244bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"28281dd655d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Dutch Bros brews a better customer journey with personalized product emails\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"29cb894f42d8\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc21db6c0482\",\"_type\":\"span\",\"marks\":[\"cf318741570c\"],\"text\":\"Dutch Bros\"},{\"_key\":\"903ce1799eb1\",\"_type\":\"span\",\"marks\":[],\"text\":\" is a drive-thru coffee company with 800+ U.S. locations—and a loyal, highly engaged fanbase. While known for its community-driven brand experience, the team wanted to bring that same energy into its digital messaging.\"}],\"markDefs\":[{\"_key\":\"cf318741570c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/dutch-bros-case-study\"}],\"style\":\"normal\"},{\"_key\":\"0551902ef58d\",\"_type\":\"block\",\"children\":[{\"_key\":\"98706336373c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"7efd25b35111\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f5a7bef1e60\",\"_type\":\"span\",\"marks\":[],\"text\":\"As Dutch Bros scaled, its messaging stack became fragmented. Emails, SMS, push, and in-app channels were managed separately, making it hard to deliver consistent, personalized journeys. Campaigns took too long to build, and users received disjointed messages that didn’t reflect their preferences or stage in the journey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3cda4f7afe07\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-33543c538efb25731f4f6a0dc51f52681f88301c-1200x605-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"784798ecd086\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-e527742340aa93b04e21423187a9c6fa82bee518-1200x605-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"c96588571281\",\"_type\":\"block\",\"children\":[{\"_key\":\"84d80323036b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"436f3bc74d5c\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dc984946e75\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using Braze Canvas, Dutch Bros built dynamic cross-channel journeys that adapted to individual behaviors. The CRM team used Canvas to send product-specific emails triggered by real-time app actions, like tipping, rewards activity, or purchase history. They also used \"},{\"_key\":\"f6ec7e15a07c\",\"_type\":\"span\",\"marks\":[\"ff3fb11356a9\"],\"text\":\"Braze Catalogs\"},{\"_key\":\"c422fb9a305e\",\"_type\":\"span\",\"marks\":[],\"text\":\" to pull in location-based content and recommendations, personalizing each message with the customer’s name, preferences, and most-visited store.\"}],\"markDefs\":[{\"_key\":\"ff3fb11356a9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/catalogs\"}],\"style\":\"normal\"},{\"_key\":\"44b9abe88b85\",\"_type\":\"block\",\"children\":[{\"_key\":\"77de5d33846d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"d52336a62125\",\"_type\":\"block\",\"children\":[{\"_key\":\"340b969f2e91\",\"_type\":\"span\",\"marks\":[],\"text\":\"The new approach drove a 230% increase in ROI from CRM campaigns and delivered 31% cost savings by consolidating multiple tools. Most importantly, it turned email into a more connected, personal part of the Dutch Bros experience—mirroring the kind of 1:1 engagement customers get in store.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d7641fb98b15\",\"_type\":\"block\",\"children\":[{\"_key\":\"6166fc9553b8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"TUI sets travel journeys in motion with lifecycle-first messaging\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"fd348e38627e\",\"_type\":\"block\",\"children\":[{\"_key\":\"64ae4afba20a\",\"_type\":\"span\",\"marks\":[\"1b6db8c597bd\"],\"text\":\"TUI\"},{\"_key\":\"c4f9e7dedf76\",\"_type\":\"span\",\"marks\":[],\"text\":\" is one of the world’s leading travel and leisure brands, offering flights, cruises, experiences, and accommodations across nine major markets. Their goal is to make every stage of the travel journey easier and more inspiring for their customers.\"}],\"markDefs\":[{\"_key\":\"1b6db8c597bd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/tui-case-study\"}],\"style\":\"normal\"},{\"_key\":\"bafd5faaf9fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"f8aed668f346\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"035f6ecd5fd9\",\"_type\":\"block\",\"children\":[{\"_key\":\"12be52bf9352\",\"_type\":\"span\",\"marks\":[],\"text\":\"As customer acquisition costs rose and third-party cookies began to phase out, TUI needed a more efficient way to drive bookings and connect with travelers across the full lifecycle. Their existing CRM strategy was heavily email-focused, but one-off messages lacked the structure to support real-time engagement at scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"94a83aee0fc7\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-18035abd43d4e9bff16dbbc9285e4866f8e92952-1200x605-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"3cfdd67838e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"a5c5ddf25f55\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"c55144d2943c\",\"_type\":\"block\",\"children\":[{\"_key\":\"bccbb15c9ccd\",\"_type\":\"span\",\"marks\":[],\"text\":\"TUI redesigned its approach using Braze to build always-on journeys across five key \"},{\"_key\":\"7690a46ed021\",\"_type\":\"span\",\"marks\":[\"55f517bf78f5\"],\"text\":\"lifecycle stages\"},{\"_key\":\"61cae489d374\",\"_type\":\"span\",\"marks\":[],\"text\":\"—from onboarding and inspiration to in-trip support and post-travel re-engagement.\"}],\"markDefs\":[{\"_key\":\"55f517bf78f5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/growth-marketers-and-lifecycle-marketing\"}],\"style\":\"normal\"},{\"_key\":\"f7d40a826e5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"156347bfdd7e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email remained a foundational channel, but was paired with push, SMS, and in-app messaging to respond in real time. 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\"},{\"_key\":\"86fd9cfcbb57\",\"_type\":\"span\",\"marks\":[\"aae5fc6e038d\",\"strong\"],\"text\":\"https://brazeevents.braze.com/grow-with-braze\"},{\"_key\":\"d8e5a90b9bf4\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"aae5fc6e038d\",\"_type\":\"link\",\"href\":\"https://brazeevents.braze.com/grow-with-braze\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b34c0b0ca3a553fc0cb843ebf7a5d593a6cbcb85-1920x1080.png\",\"publishedDate\":\"2025-09-23T08:49:34.520Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5b2d7aafa14e58f5a62604be944e36c2795b90bc-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Discover the key insights from our successful Grow with Braze event in Bangkok.\",\"pageTitle\":\"Key insights from Grow with Braze Bangkok 2025\",\"slug\":{\"_type\":\"slug\",\"current\":\"key-insights-from-grow-with-braze-bangkok-2025\"}},\"title\":\"Key insights from Grow with Braze Bangkok 2025\"},{\"_id\":\"79995603-ab53-46b2-9d13-13a77f5a5b74\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"1f33ad8b69a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"75b8197f4dd50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketing today feels more complex than ever. Customers expect seamless, personalized experiences across every channel, and brands that can’t deliver risk losing engagement—and revenue. But managing multiple touchpoints, unifying data, and ensuring messages feel connected isn’t easy. That’s where marketing orchestration comes in.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"47f86bf7277a\",\"_type\":\"block\",\"children\":[{\"_key\":\"696639fbf6bc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketing orchestration is all about delivering experiences that are intentional, timely, and relevant—bringing together data, teams, and technology to create a more cohesive customer \"},{\"_key\":\"696639fbf6bc1\",\"_type\":\"span\",\"marks\":[\"58eaf50e9dbd\"],\"text\":\"journey\"},{\"_key\":\"696639fbf6bc2\",\"_type\":\"span\",\"marks\":[],\"text\":\". Whether it’s automating cross-channel campaigns, improving audience segmentation, or aligning marketing and sales teams, orchestration makes it possible to deliver smarter, more personalized experiences at scale.\"}],\"markDefs\":[{\"_key\":\"58eaf50e9dbd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"c14526ffb52d\",\"_type\":\"block\",\"children\":[{\"_key\":\"8af42458327d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In this guide, we’ll explore what marketing orchestration is, how it works, and why it’s an essential part of a marketing strategy for modern brands. 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Predictive models reveal nuances and patterns in data that at one time, needed a highly skilled data analytics team to uncover.\"}],\"markDefs\":[{\"_key\":\"0a3223824375\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-future-of-predictive-marketing\"}],\"style\":\"normal\"},{\"_key\":\"4e1404ec6ed6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1aae896a6ac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is account-based marketing orchestration?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9c37ffdf461c\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f4ed0b20b4d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Account-based marketing (ABM) is a highly-targeted approach that focuses on engaging a single, high-value lead with personalized, data-driven messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e5101c01c1f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"5332ec99e7e80\",\"_type\":\"span\",\"marks\":[],\"text\":\"For B2B companies offering specialized solutions, the ideal customers may be a select few businesses worldwide. 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It’s about making sure every interaction feels intentional, connected, and relevant to the customer journey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"da88c223772c\",\"_type\":\"block\",\"children\":[{\"_key\":\"270998ac74b70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Not just marketing automation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7408f58bd897\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a644621d33b0\",\"_type\":\"span\",\"marks\":[\"115bcf12fc0c\"],\"text\":\"Marketing automation\"},{\"_key\":\"9a644621d33b1\",\"_type\":\"span\",\"marks\":[],\"text\":\" helps execute campaigns, but orchestration goes further. 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It’s about fostering meaningful, lasting relationships with customers by delivering value at every stage of their journey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0c00abceeeec\",\"_type\":\"block\",\"children\":[{\"_key\":\"67ce8f84cdc80\",\"_type\":\"span\",\"marks\":[],\"text\":\"With marketing orchestration, every message, every channel, and every moment is connected—so brands can engage customers in a way that feels seamless, personal, and impactful.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c832b699b257\",\"_type\":\"richImage\",\"alt\":\"a diagram showing the difference between with and without orchestration\",\"asset\":{\"_ref\":\"image-8a10380ecba6756748e5418e73be05c46da23d34-2400x2104-png\",\"_type\":\"reference\"}},{\"_key\":\"5639d3e0eac0\",\"_type\":\"anchor\",\"anchorId\":\"benefits\"},{\"_key\":\"3173dc68024e\",\"_type\":\"block\",\"children\":[{\"_key\":\"82b083f977c80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Benefits of marketing campaign orchestration\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"5e4917b4a465\",\"_type\":\"block\",\"children\":[{\"_key\":\"8767a3e9bbc90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Today’s customers expect personalized, seamless experiences—and brands that can’t deliver risk losing their loyalty. Too often, disconnected tools and siloed data create friction, leaving customers with generic or poorly timed interactions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aacced5d421c\",\"_type\":\"block\",\"children\":[{\"_key\":\"693ec9b4cad00\",\"_type\":\"span\",\"marks\":[],\"text\":\"The benefits of marketing orchestration help you solve this in the following ways:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e0d746f711d\",\"_type\":\"block\",\"children\":[{\"_key\":\"5bcb51712ae00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Delivering relevant messaging at the right time\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b7f518be60d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a378d9cbc870\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nothing frustrates customers more than seeing an ad for something they’ve already bought or receiving irrelevant emails. 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This leads to more precise targeting, stronger engagement, and better business outcomes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e863b3c9a6ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"3cfaebc8ee1b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With marketing orchestration, every interaction feels intentional, relevant, and valuable, so customers keep coming back.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f462f6cd685c\",\"_type\":\"anchor\",\"anchorId\":\"how\"},{\"_key\":\"594f70d33377\",\"_type\":\"block\",\"children\":[{\"_key\":\"546222178ca20\",\"_type\":\"span\",\"marks\":[],\"text\":\"How does marketing orchestration work?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"494966e629d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"3506cb2aa79d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Now that you understand the power of marketing orchestration, let’s break down how it works in practice—and how it helps brands create more connected, high-impact campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8211407df537\",\"_type\":\"block\",\"children\":[{\"_key\":\"e8d46390f8a70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unify your data for a complete customer view\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"468e8bb3b49f\",\"_type\":\"block\",\"children\":[{\"_key\":\"22e3cd5160020\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketing orchestration starts with bringing all your customer data together. To create seamless, personalized experiences, brands need to connect and centralize data from multiple sources—CRM systems, eCommerce platforms, social media, and more. But when insights are scattered across disconnected tools, it’s nearly impossible to deliver relevant, timely interactions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d0c387993c83\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a2a6bd2a5100\",\"_type\":\"span\",\"marks\":[],\"text\":\"Without a single, real-time view of each customer, brands struggle to engage audiences in meaningful ways. 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Your tools work together, your messaging is relevant, and your campaigns perform better. A fully integrated approach means marketing and advertising efforts complement each other, creating a more consistent and individualized customer experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d61baa2fc474\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a6b9a2825e80\",\"_type\":\"span\",\"marks\":[],\"text\":\"But orchestration isn’t just about having better data, it’s about activating that data. With the right tools, brands can identify and reach customers who may have been hidden in fragmented datasets. This helps to maximize your media investment so that marketing dollars are spent on the right audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"044cacf2a28b\",\"_type\":\"block\",\"children\":[{\"_key\":\"d91bc9caa7050\",\"_type\":\"span\",\"marks\":[],\"text\":\"Guide customers through the journey\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c24676bdcd0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a458b5f541d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once you understand your customers, the next step is mapping out their buyer’s journey. This means identifying key touchpoints—both online and offline—and using that knowledge to craft a frictionless path to purchase.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4ec6b1571736\",\"_type\":\"block\",\"children\":[{\"_key\":\"227e9f9a388a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"That could mean combining automated emails with digital ads, sending a push notification at a critical decision-making point, or triggering personalized recommendations based on past behavior. It could also mean using \"},{\"_key\":\"227e9f9a388a1\",\"_type\":\"span\",\"marks\":[\"a4f25eb47a6d\"],\"text\":\"AI to personalize every step of the journey\"},{\"_key\":\"227e9f9a388a2\",\"_type\":\"span\",\"marks\":[],\"text\":\", so each customer receives the message that’s most likely to resonate with them.\"}],\"markDefs\":[{\"_key\":\"a4f25eb47a6d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/experiment_step/personalized_paths\"}],\"style\":\"normal\"},{\"_key\":\"f2e5e215b9ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"b742152897770\",\"_type\":\"span\",\"marks\":[],\"text\":\"Align across teams\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7518a5a35d64\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f188ca2fb120\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement is a team sport. One of the biggest advantages of marketing orchestration is that it aligns every team that interacts with customers—not just marketing, but also sales, customer support, and beyond.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08b739573606\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e6f348c33f80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customers expect a consistent experience across every touchpoint. The messaging they see in an ad should match the support they receive on a call. The onboarding emails they get should feel connected to the in-app guidance they experience. This level of cohesion is only possible when teams share the same data and insights.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c813e139224b\",\"_type\":\"block\",\"children\":[{\"_key\":\"76c52b86e5370\",\"_type\":\"span\",\"marks\":[],\"text\":\"By breaking down internal silos and automating key processes, brands not only improve the customer experience—they also drive operational efficiency. With real-time data accessible across the organization, teams can eliminate manual errors, reduce redundant work, and focus on delivering value at every interaction.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c153f65f9c75\",\"_type\":\"anchor\",\"anchorId\":\"examples\"},{\"_key\":\"ef6d6b0be0d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"0bf4b6a073610\",\"_type\":\"span\",\"marks\":[],\"text\":\"5 Real-world examples of marketing orchestration in practice\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f74e2fc39812\",\"_type\":\"block\",\"children\":[{\"_key\":\"34afaba45e250\",\"_type\":\"span\",\"marks\":[],\"text\":\"Want to see what successful marketing orchestration looks like in real life? Here’s how five companies worked closely with Braze to reach new heights.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ef5a3f93185\",\"_type\":\"block\",\"children\":[{\"_key\":\"84d3db45ef860\",\"_type\":\"span\",\"marks\":[],\"text\":\"Driving better customer connections with marketing orchestration at Coches\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0ddaa65b65eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f750cf540b30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Since 2009, \"},{\"_key\":\"1f750cf540b31\",\"_type\":\"span\",\"marks\":[\"29e1ce8e7a0a\"],\"text\":\"Coches\"},{\"_key\":\"1f750cf540b32\",\"_type\":\"span\",\"marks\":[],\"text\":\" has been committed to making mobility accessible, fair, and environmentally responsible for everyone. As a leading online automobile marketplace based in Spain, the company helps people find the right mobility solution for their specific needs—whether they’re buying, selling, or exploring their options.\"}],\"markDefs\":[{\"_key\":\"29e1ce8e7a0a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/coches-case-study\"}],\"style\":\"normal\"},{\"_key\":\"0df0a26ba8aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"4734edd8ab870\",\"_type\":\"span\",\"marks\":[],\"text\":\"By leveraging a connected network of professionals, advanced technology, and deep industry expertise, Coches delivers personalized recommendations that align with users’ lifestyle.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8ec06d0f86ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"d67832216b790\",\"_type\":\"span\",\"marks\":[],\"text\":\"A strong \"},{\"_key\":\"d67832216b791\",\"_type\":\"span\",\"marks\":[\"22625ea21429\"],\"text\":\"customer engagement strategy\"},{\"_key\":\"d67832216b792\",\"_type\":\"span\",\"marks\":[],\"text\":\" and marketing orchestration is essential to bringing this mission to life. The team understands that sustainable growth depends on both acquisition and retention.\"}],\"markDefs\":[{\"_key\":\"22625ea21429\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-engagement-guide\"}],\"style\":\"normal\"},{\"_key\":\"ea46a5cf96ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"d7dea989dc860\",\"_type\":\"span\",\"marks\":[],\"text\":\"While attracting new customers is always important, long-term success comes from keeping them engaged. And to do that, Coches puts its users at the heart of every decision—so their experience is seamless, relevant, and rewarding at every touchpoint.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"27b3a1c66aff\",\"_type\":\"block\",\"children\":[{\"_key\":\"49e83d65edfa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"87c7267e6586\",\"_type\":\"block\",\"children\":[{\"_key\":\"57d047fc14870\",\"_type\":\"span\",\"marks\":[],\"text\":\"Coches noticed users disengaging at various points in their journey, so the team set out to create a more connected and seamless experience that kept users engaged throughout the entire lifecycle.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"971067ca3e41\",\"_type\":\"richImage\",\"alt\":\"A mobile phone displays the coches.net app's industrial vehicle section, with notifications about activating alerts and new JEEP listings.\",\"asset\":{\"_ref\":\"image-112ca163cd1e955526bedb54240f76a5923eabfa-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"f502eff4193c\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e8bde6db8e30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Strategy\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"5973778c0108\",\"_type\":\"block\",\"children\":[{\"_key\":\"02d04eac8fb90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Coches designed personalized onboarding and reactivation journeys using \"},{\"_key\":\"02d04eac8fb91\",\"_type\":\"span\",\"marks\":[\"7a9e795db151\"],\"text\":\"Braze Canvas\"},{\"_key\":\"02d04eac8fb92\",\"_type\":\"span\",\"marks\":[],\"text\":\", a no-code \"},{\"_key\":\"02d04eac8fb93\",\"_type\":\"span\",\"marks\":[\"7f5031850c74\"],\"text\":\"journey orchestration\"},{\"_key\":\"02d04eac8fb94\",\"_type\":\"span\",\"marks\":[],\"text\":\" tool that allows marketers to seamlessly build and optimize customer experiences.\"}],\"markDefs\":[{\"_key\":\"7a9e795db151\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-canvas-flow-spotlight\"},{\"_key\":\"7f5031850c74\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"e0c6f381f176\",\"_type\":\"block\",\"children\":[{\"_key\":\"6900d465eb1e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"d0acbaa6474a\",\"_type\":\"richImage\",\"alt\":\"Metrics: 2892% increase in monthly reactivated users; 1500% increase in conversions from push notifications; 2400% increase in conversions from push notifications and email.\",\"asset\":{\"_ref\":\"image-4f4d4edf0b24cb76c10092b9d275800e1b8b9797-2400x938-png\",\"_type\":\"reference\"}},{\"_key\":\"d8dc127d699d\",\"_type\":\"block\",\"children\":[{\"_key\":\"13d79195caf90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Coches’ personalized onboarding flow drove a 352% increase in ad replies and a 533% surge in ads published. Their reactivation journey delivered even more impressive results, with a 2,892% increase in monthly reactivated users.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1559a843c754\",\"_type\":\"block\",\"children\":[{\"_key\":\"2678c73e25190\",\"_type\":\"span\",\"marks\":[],\"text\":\"Users who received a \"},{\"_key\":\"2678c73e25191\",\"_type\":\"span\",\"marks\":[\"8a56a8165af8\"],\"text\":\"push notification\"},{\"_key\":\"2678c73e25192\",\"_type\":\"span\",\"marks\":[],\"text\":\" saw a 1,500% boost in conversions—including key actions like saving favorites, replying to ads, or reading articles—while those who received both email and push experienced a 2,400% lift in conversions.\"}],\"markDefs\":[{\"_key\":\"8a56a8165af8\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/push-notifications\"}],\"style\":\"normal\"},{\"_key\":\"5e4f21374efe\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed4882c89b7a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How BlaBlaCar increased bookings by 30% with personalized messaging and cross-channel automation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"58b7387854ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"dce898c330000\",\"_type\":\"span\",\"marks\":[\"cad34095a08f\"],\"text\":\"BlaBlaCar\"},{\"_key\":\"dce898c330001\",\"_type\":\"span\",\"marks\":[],\"text\":\" is redefining community-based travel, connecting over 100 million members across 22 global markets through its ridesharing and bus network. With a forward-thinking approach, the company uses smart technology to seamlessly match travelers looking to share a ride—making transportation more efficient, affordable, and environmentally friendly.\"}],\"markDefs\":[{\"_key\":\"cad34095a08f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/blablacar-case-study\"}],\"style\":\"normal\"},{\"_key\":\"976390a5aeed\",\"_type\":\"block\",\"children\":[{\"_key\":\"a905ac9566e40\",\"_type\":\"span\",\"marks\":[],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"c94f5f2d913e\",\"_type\":\"block\",\"children\":[{\"_key\":\"15d2b9c32be20\",\"_type\":\"span\",\"marks\":[],\"text\":\"BlaBlaCar helps passengers plan their trips with ease, but the team noticed that some users were dropping off at key moments in their journey—leading to missed booking opportunities. To create a more seamless experience and improve conversions, they needed a strategy that kept high-intent users engaged.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a17cafdae41a\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f3de31b38630\",\"_type\":\"span\",\"marks\":[],\"text\":\"Strategy\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"ee7e5423baec\",\"_type\":\"block\",\"children\":[{\"_key\":\"191da0e80e510\",\"_type\":\"span\",\"marks\":[],\"text\":\"To quickly build and optimize complex user journeys, BlaBlaCar turned to \"},{\"_key\":\"191da0e80e511\",\"_type\":\"span\",\"marks\":[\"e52461749495\"],\"text\":\"Canvas\"},{\"_key\":\"191da0e80e512\",\"_type\":\"span\",\"marks\":[],\"text\":\" to automate \"},{\"_key\":\"191da0e80e513\",\"_type\":\"span\",\"marks\":[\"0d9abe97ec86\"],\"text\":\"cross-channel messaging\"},{\"_key\":\"191da0e80e514\",\"_type\":\"span\",\"marks\":[],\"text\":\" and create an abandoned cart program exactly as they imagined it. They used \"},{\"_key\":\"191da0e80e515\",\"_type\":\"span\",\"marks\":[\"334c49a68c8f\"],\"text\":\"rich personalization\"},{\"_key\":\"191da0e80e516\",\"_type\":\"span\",\"marks\":[],\"text\":\" and sharp automation so that \"},{\"_key\":\"191da0e80e517\",\"_type\":\"span\",\"marks\":[\"fc3c5afae8af\"],\"text\":\"every interaction was timely\"},{\"_key\":\"191da0e80e518\",\"_type\":\"span\",\"marks\":[],\"text\":\", relevant, and impactful.\"}],\"markDefs\":[{\"_key\":\"e52461749495\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/how-braze-canvas-flow-helps-brands-meet-todays-customer-journey-needs\"},{\"_key\":\"0d9abe97ec86\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/the-cross-channel-marketing-difference-report\"},{\"_key\":\"334c49a68c8f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/personalization-the-key-to-your-digital-transformation\"},{\"_key\":\"fc3c5afae8af\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/sageaibybraze\"}],\"style\":\"normal\"},{\"_key\":\"d56da73ab93a\",\"_type\":\"richImage\",\"alt\":\"A workflow diagram for \\\"Variant 1\\\" showing segmented user paths for carpool, bus, and search, each with different percentage-based treatments or control options.\",\"asset\":{\"_ref\":\"image-c97668deac0c362511b6eab1c803e605f3f7961c-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"e7ef793504d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"844276a251070\",\"_type\":\"span\",\"marks\":[\"a9b9239549ff\"],\"text\":\"Action paths\"},{\"_key\":\"844276a251071\",\"_type\":\"span\",\"marks\":[],\"text\":\" and audience evaluation helped save the team time as they could spend less time on manual testing and quality assuring. With email, push notifications, Content Cards, in-app messages, and webhooks—the team aimed to re-engage users, streamline their experience, and increase bookings.\"}],\"markDefs\":[{\"_key\":\"a9b9239549ff\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/personalize-customer-journeys-in-real-time-with-braze-action-paths\"}],\"style\":\"normal\"},{\"_key\":\"55d49790e96d\",\"_type\":\"block\",\"children\":[{\"_key\":\"363d7e1515090\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"6d029d90533e\",\"_type\":\"block\",\"children\":[{\"_key\":\"2fdf8ede4a760\",\"_type\":\"span\",\"marks\":[],\"text\":\"BlaBlaCar successfully increased bookings from their target audience. With the use of Canvas’s experiment path component to test and refine their approach, they proved that personalized emails and a flexible journey orchestration could drive higher engagement and conversions, compared to generic messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"19b546c00fc9\",\"_type\":\"richImage\",\"alt\":\"a purple background with the words by the metrics on it\",\"asset\":{\"_ref\":\"image-e24b2687a21816433ff8e0471530a9569b3b182b-2400x880-png\",\"_type\":\"reference\"}},{\"_key\":\"5ba56a804365\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba29bc0d45e70\",\"_type\":\"span\",\"marks\":[],\"text\":\"How immobiliare.it increased real estate agent interactions by 16% and boosted retention by 28% with personalized alerts\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a039d61676bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"da465ffb95f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"As a leading name in the EU real estate market, \"},{\"_key\":\"da465ffb95f21\",\"_type\":\"span\",\"marks\":[\"7c3cb08f3969\"],\"text\":\"Immobiliare.it\"},{\"_key\":\"da465ffb95f22\",\"_type\":\"span\",\"marks\":[],\"text\":\" is committed to transforming the way people find their dream homes. 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The Braze and Mixpanel integration allowed to achieve a comprehensive and deeper understanding of user behavior. 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The Braze platform’s cross-channel orchestration and AI features (like AI Item Recommendations, Intelligent Timing, and Predictive Events) allowed the team to deliver impactful, timely communications that improved conversions, boosted customer satisfaction, and increased revenue. The move drove a 32% uplift in signup conversion with customer in-app messaging as well as a 63% increase in email open rates.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"98f579a68e17\",\"_type\":\"block\",\"children\":[{\"_key\":\"52ade25fb67c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key Takeaways\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"fd6fac427fb1\",\"_type\":\"block\",\"children\":[{\"_key\":\"98458800c07f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze empowers teams of all sizes:\"},{\"_key\":\"ce00d2acb916\",\"_type\":\"span\",\"marks\":[],\"text\":\" The scalable, intuitive Braze platform isn’t just for large enterprises—it’s designed to empower teams of all sizes to deliver exceptional customer engagement. 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The goal is to make investing easy and affordable for millions of everyday people, whether it’s managing a budget or stock rewards, building a savings account, or saving for retirement.\"}],\"markDefs\":[{\"_key\":\"a7ee383a9b5d\",\"_type\":\"link\",\"href\":\"https://www.stash.com\"}],\"style\":\"normal\"},{\"_key\":\"dc8f966ee295\",\"_type\":\"block\",\"children\":[{\"_key\":\"75299ef22d2d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stash knows that \"},{\"_key\":\"c5fa14a8217f\",\"_type\":\"span\",\"marks\":[\"624d1777f6a2\"],\"text\":\"customer engagement\"},{\"_key\":\"bb562902c80f\",\"_type\":\"span\",\"marks\":[],\"text\":\" directly impacts user retention, lifetime value, and the success of their mission to help make investing easy and affordable. The brand works to build confidence and trust through personalized content and education that promotes long-term habitual investing behavior. Part of this effort means ensuring that customers—known as Stashers—are active within the app, and adopting and using the features available, which helps to increase their customer lifetime value (LTV).\"}],\"markDefs\":[{\"_key\":\"624d1777f6a2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-engagement-guide\"}],\"style\":\"normal\"},{\"_key\":\"1d179334de7e\",\"_type\":\"block\",\"children\":[{\"_key\":\"062a3d8af7c7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Meeting Stashers at the start of their financial journey\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"36eaaf42c1f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"af896f943fa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stash's core focus centers on growth. As part of that, activation and onboarding are critical growth levers because they sit at the intersection of customer acquisition and long-term retention. In a highly regulated, trust-dependent, and competitive industry, the quality of a customer’s initial experience often determines whether they become a loyal user or quietly churn—and the team knows that they only get one chance to make a great first impression.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b8650bc3b553\",\"_type\":\"block\",\"children\":[{\"_key\":\"b0a17be63525\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stash wanted to create a system that could dynamically respond to user behavior and provide the right message at the right time to help improve funnel conversions and reduce drop-offs. In order to achieve that goal, they wanted to build a comprehensive, multi-\"},{\"_key\":\"ba9ce6ca013b\",\"_type\":\"span\",\"marks\":[\"27f2212ed549\"],\"text\":\"Canvas\"},{\"_key\":\"5a56e0967c0a\",\"_type\":\"span\",\"marks\":[],\"text\":\" onboarding campaign in Braze that personalizes communications based on specific user drop-off points and behaviors.\"}],\"markDefs\":[{\"_key\":\"27f2212ed549\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"f08b28e5edfd\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae93cd2af8f4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Building trust through personalized onboarding flows\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"75aeaa9e41a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"270b83750c32\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Stash team moved quickly and set up the campaign in just three weeks—from ideation to launch. The first step was to determine key drop-off points where personalized communications would be valuable. Then, they built messaging flows that triggered after a defined delay, and carefully curated content across four channels: Email, push notifications, in-app messages, and SMS.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"519fe238e441\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc353ec5f850\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before launching, Stash implemented \"},{\"_key\":\"d5535426af2f\",\"_type\":\"span\",\"marks\":[\"6905320c0b8e\"],\"text\":\"Experiment Paths\"},{\"_key\":\"33c5fe4b188e\",\"_type\":\"span\",\"marks\":[],\"text\":\" to test content variants. They also ensured that message content highlighted the benefits and features that were best aligned to the next step in each user’s process.\"}],\"markDefs\":[{\"_key\":\"6905320c0b8e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/experiment_step/\"}],\"style\":\"normal\"},{\"_key\":\"8ae77c21cb3e\",\"_type\":\"richImage\",\"alt\":\"A complex hierarchical diagram with numerous interconnected nodes in pink, green, and purple.\",\"asset\":{\"_ref\":\"image-99d1cc655ea2905e70c2fbe0dec45672f6d38269-2400x1126-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"b247a5305757\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca28b7265f8c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s a closer look at the two primary Canvas 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\\\"Personal\\\" portfolio options, with messaging highlighting specific benefits and features tied to each option.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3fb860a8d451\",\"_type\":\"block\",\"children\":[{\"_key\":\"0cb76b9eb6c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Users who signed the account agreements, but haven't deposited or linked their accounts\"},{\"_key\":\"1976f6f5b1ff\",\"_type\":\"span\",\"marks\":[],\"text\":\" receive communications emphasizing how simple and secure linking a bank account is.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bccc431fdf63\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f6b3d2ed100\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Users who linked their accounts, but haven't made any deposits\"},{\"_key\":\"980a3daafd74\",\"_type\":\"span\",\"marks\":[],\"text\":\" receive messaging highlighting Stash's Auto-Stash feature, which allows users to \\\"set it and forget it\\\" for consistent investing and wealth growth.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08df0e62eeae\",\"_type\":\"richImage\",\"alt\":\"Three phone screens display a notification, an introductory pop-up, and an investing page for the Stash app's Auto-Stash feature.\",\"asset\":{\"_ref\":\"image-74f3d3dbfd7b8cac9025b5eb6eebc7b4f33791cc-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"d77a4c1fab46\",\"_type\":\"block\",\"children\":[{\"_key\":\"2beccfd15551\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Canvas 2: Pre-advisory e-signature flow\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"623ee3a8189d\",\"_type\":\"block\",\"children\":[{\"_key\":\"eecd16e3f83e\",\"_type\":\"span\",\"marks\":[],\"text\":\"This canvas triggers immediately when a user completes sign up and evaluates the first key drop-off point—SSN verification:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e42d1044c2a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"15b6babe7a92\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Users who haven't successfully verified their SSN\"},{\"_key\":\"d943d87c13e1\",\"_type\":\"span\",\"marks\":[],\"text\":\" receive communications focused on Stash's safety and security, addressing potential concerns about information security.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4b2c92c012c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad8c5e76dffa\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Users who verified their SSN but haven't completed the advisory e-signature\"},{\"_key\":\"4beef100b4c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" enter an A/B test comparing two approaches: promoting the 7-day free trial versus highlighting their AI Money Coach feature to provide advice during the trial 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User data flows into Braze via an integration with leading customer data platform (CDP) Segment, allowing for real-time behavioral segmentation. Currents connector exports data back to Segment, which distributes to analytics platform Mixpanel for product and marketing analysis, and AWS S3 for data science work in Looker. Additional integrations include Facebook and Google connections to filter users from affiliate promotions, and Trustpilot integration to gather feedback from new users after their first deposit, helping to build a positive reputation and attract future users.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eebd1dda0e6b\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab2ac746c6c3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Within Braze, our \"},{\"_key\":\"84f8a464f412\",\"_type\":\"span\",\"marks\":[\"d55c223a8ab9\"],\"text\":\"Connected Content\"},{\"_key\":\"2c76c9bce988\",\"_type\":\"span\",\"marks\":[],\"text\":\" dynamic personalization feature connects to Stash servers for real-time data that doesn't fit into standard eventing, and webhooks enable promotional offers to be automatically sent to qualified users.\"}],\"markDefs\":[{\"_key\":\"d55c223a8ab9\",\"_type\":\"link\",\"href\":\"https://www.youtube.com/watch?v=l-sTLEf6f1Q\"}],\"style\":\"normal\"},{\"_key\":\"2fcfdc81321c\",\"_ref\":\"b6669abd-9b2e-4b70-9cd4-7b80cbf7a2df\",\"_type\":\"testimonialReference\"},{\"_key\":\"1e2da033e5e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"202c501a1828\",\"_type\":\"span\",\"marks\":[],\"text\":\"Results: A surge in the number of Stashers now saving\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7542138b15a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"f004bab85d5c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stash experiences a boost in engagement as a result of these new personalized onboarding campaigns. Timely and relevant messaging served as a helpful prompt to continue the user journey. In terms of email engagement, the team saw a\"},{\"_key\":\"14df602a7dc2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" \"},{\"_key\":\"220a346717ab\",\"_type\":\"span\",\"marks\":[],\"text\":\"72% increase in email open rate and a 64% increase in email click-through rate.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"364bbcf582bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"740e37f9d38e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Importantly, Stash achieved a boost in conversion for the following events:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1fef9d0fd477\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c54f316cf76\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"FirstDeposit_Started:\"},{\"_key\":\"eb9f0ae44a75\",\"_type\":\"span\",\"marks\":[],\"text\":\" 20.34% 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As of 2021, Uber Carshare has grown to over 4,000 cars and has expanded beyond Sydney to cover the whole of Australia; they’ve also partnered with Hyundai to allow users to share and borrow eco-friendly hybrid and fully electric cars. From the company’s perspective, every share car can take up to 10 other cars off the road, which goes a long way toward reducing Australia's carbon footprint.\"}],\"markDefs\":[{\"_key\":\"597101a31902\",\"_type\":\"link\",\"href\":\"https://www.ubercarshare.com/car-rental\"}],\"style\":\"normal\"},{\"_key\":\"946596f277ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"946596f277ce0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While Uber Carshare has grown enormously, the company has a \"},{\"_key\":\"946596f277ce1\",\"_type\":\"span\",\"marks\":[\"24d859137802\"],\"text\":\"two-sided marketing challenge\"},{\"_key\":\"946596f277ce2\",\"_type\":\"span\",\"marks\":[],\"text\":\". There’s the supply side—that is, the people who offer their cars up for sharing—and the demand side, which features people who want to book cars. Both groups need to be fully engaged with the Uber Carshare platform for the company to build on its success. 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These drawbacks hurt Uber Carshare’s ability to experiment with new channels, test variables, or connect with other systems to maximize their data. After evaluating several platforms, Uber Carshare settled on Braze since it checked all of the company’s “must-have” boxes, including tools for connecting a user with content relating to multiple car listings and addressing the abandoned-cart problem among car borrowers, and features for highlighting a vehicle’s appeal on behalf of those who shared their cars.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a43c6153c71f\",\"_type\":\"block\",\"children\":[{\"_key\":\"a43c6153c71f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To address abandoned carts, Uber Carshare first had to dig into why users would leave their trip bookings incomplete. In many cases, users abandoned purchases after they’d already chosen cars, but before they’d verified their IDs—an important step before being allowed to drive the shared cars. 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Activating lapsed users with \"},{\"_key\":\"0b6eecb9d3051\",\"_type\":\"span\",\"marks\":[\"e937ee474918\"],\"text\":\"SMS\"},{\"_key\":\"0b6eecb9d3052\",\"_type\":\"span\",\"marks\":[],\"text\":\" drove a 33% rise in starting sessions and 21% increase in created bookings, which led to increased customer satisfaction and retention.\"}],\"markDefs\":[{\"_key\":\"e937ee474918\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-205554\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"0d275f3669f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d275f3669f20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6c80d3ff1034\",\"_type\":\"block\",\"children\":[{\"_key\":\"6c80d3ff10340\",\"_type\":\"span\",\"marks\":[],\"text\":\"Bringing drivers and passengers together and getting them to the right destination requires great communication and even better timing. 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Users were directed to specific variants of the Canvas based on their specific attributes and the channels they were subscribed to, and if they had the mobile app or not. From there, they applied multiple rules. 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