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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to braze amplifiers" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/braze-amplifiers">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to massive rocket" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/braze-amplifiers/massive-rocket">Braze to Salesforce ...</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/braze-amplifiers"},{"@type":"ListItem","position":2,"name":"Braze to Salesforce ...","item":"https://www.braze.com/partners/braze-amplifiers/massive-rocket"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Massive Rocket" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F04f5a5f26382e758ca0f31846cc88bde6e639625-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F04f5a5f26382e758ca0f31846cc88bde6e639625-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F04f5a5f26382e758ca0f31846cc88bde6e639625-580x200.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Braze to Salesforce Connector</h2><div class="flex flex-col gap-3 md:flex-row"></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a href="https://massiverocket.com/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Amplifiers</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">About Braze to Salesforce Connector</h3><div class="flex flex-col gap-6"><p>Effortlessly integrate Braze with Salesforce to keep your data in sync, optimize workflows, and drive more personalized customer interactions.</p><p></p><p>Massive Rocket’s Braze to Salesforce Connector streamlines the integration between Braze and Salesforce, enabling businesses to synchronize customer data in real-time and eliminate manual data handling. This bi-directional connector ensures your data stays consistent and up-to-date across both platforms, improving data accessibility and enabling faster, more impactful marketing decisions.</p><p></p><p>Want to learn more? Explore the details and connect with Massive Rocket <a href="https://insights.massiverocket.com/braze-to-salesforce-connector-braze-amplifiers/" rel="noreferrer noopener" target="_blank" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link (opens in new tab)">here</a>, or reach out to your Braze team to understand how this solution is already delivering value for our customers.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9bcc5cbd70c604bbd288ae56e71e6a0ec2b13cc3-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">5<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Braze adds 17 companies to its 2024 Tech for an Equitable Future Cohort</h4><span class="text-sm font-bold text-gray-500">August 19, 2024</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="WhatsApp for Business: 3 Key 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w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="text-display-xs font-bold">WhatsApp for Business: 3 Key Use Cases and How to Build Them</h4><span class="text-sm font-bold text-gray-500">June 01, 2023</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between 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disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a 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We shifted from a complex points system to Papa Dough, a clear, monetary reward of £3 for every 20 points. It’s easier to understand, works with deals, and improves redemption rates.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f3901998db67\",\"_type\":\"block\",\"children\":[{\"_key\":\"278a33a9c4d7\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’re now building on this with gamification pilots on Braze, starting with a scratch card game designed to drive acquisition. It rewards new sign-ups with instant wins and introduces members to the benefits of Papa Rewards from their first interaction. 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This month, we’re recognizing Kachan Lad, Senior Product Manager MarTech, CRM \u0026 Loyalty, Papa Johns UK \u0026 International.\\n\",\"pageTitle\":\"January 2026 Bonfire Marketer of the Month: Papa Johns UK’s Kanchan Lad\",\"slug\":{\"_type\":\"slug\",\"current\":\"january-2026-bonfire-marketer-of-the-month\"}},\"title\":\"January 2026 Bonfire Marketer of the Month: Papa Johns UK’s Kanchan Lad\"},{\"_id\":\"7ead125f-e63f-46a6-9b3b-2743dd56b66a\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"66b4abaa2143\",\"_type\":\"block\",\"children\":[{\"_key\":\"cacd6f1fac150\",\"_type\":\"span\",\"marks\":[],\"text\":\"With more than \"},{\"_key\":\"cacd6f1fac151\",\"_type\":\"span\",\"marks\":[\"1600f5214069\"],\"text\":\"2 billion users in over 180 countries\"},{\"_key\":\"cacd6f1fac152\",\"_type\":\"span\",\"marks\":[],\"text\":\", WhatsApp Messenger is the most widely used mobile messaging app in the world. But for brands, it’s more than just a chat tool—it’s a high-impact marketing channel that can drive engagement, boost conversions, and build long-term customer relationships.\"}],\"markDefs\":[{\"_key\":\"1600f5214069\",\"_type\":\"link\",\"href\":\"https://www.whatsapp.com/about\"}],\"style\":\"normal\"},{\"_key\":\"39b6d5db2422\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ead761f08300\",\"_type\":\"span\",\"marks\":[],\"text\":\"Compared to other marketing channels, WhatsApp Business Platform drives \"},{\"_key\":\"4ead761f08301\",\"_type\":\"span\",\"marks\":[\"48680d7486cb\"],\"text\":\"89% higher purchases per user\"},{\"_key\":\"4ead761f08302\",\"_type\":\"span\",\"marks\":[],\"text\":\". Its global reach, high read rates, and interactive messaging make WhatsApp an essential part of any customer engagement strategy.\"}],\"markDefs\":[{\"_key\":\"48680d7486cb\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-powerful-impact-of-using-whatsapp-for-customer-engagement\"}],\"style\":\"normal\"},{\"_key\":\"a98d2fe26367\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a5af6c83c160\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp marketing is all about creating 1:1 connections at scale. It allows brands to have \"},{\"_key\":\"2a5af6c83c161\",\"_type\":\"span\",\"marks\":[\"717af791e6d5\"],\"text\":\"powerful and impactful\"},{\"_key\":\"2a5af6c83c162\",\"_type\":\"span\",\"marks\":[],\"text\":\" conversations with customers, on the platform they already use daily. Whether you're considering WhatsApp alongside email, push notifications, in-app messaging, or social media, you're in good company.\"}],\"markDefs\":[{\"_key\":\"717af791e6d5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-powerful-impact-of-using-whatsapp-for-customer-engagement\"}],\"style\":\"normal\"},{\"_key\":\"ed04c2f12fcf\",\"_type\":\"block\",\"children\":[{\"_key\":\"5129cbd91bfb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"So, how can you make WhatsApp work for your brand? 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It’s all about making engagement simple, seamless, and effective.\"}],\"markDefs\":[{\"_key\":\"dac34db5c311\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/whatsapp\"}],\"style\":\"normal\"},{\"_key\":\"a6ef9ce85aaf\",\"_type\":\"block\",\"children\":[{\"_key\":\"8acbb2c57c260\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp can help brands create robust, interactive in-thread experiences with features like:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad1e3a1ec1bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"34dee5d9bd750\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Interactive list messages: \"},{\"_key\":\"34dee5d9bd751\",\"_type\":\"span\",\"marks\":[],\"text\":\"that allow your customers to view options and make selections directly in the WhatsApp thread.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14a96cac63ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"40e1972869700\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"WhatsApp Flows:\"},{\"_key\":\"40e1972869701\",\"_type\":\"span\",\"marks\":[],\"text\":\" WhatsApp Flows help brands increase conversions and boost retention by facilitating convenient, seamless interactions with their customers using customizable, actionable forms. With this feature, marketers can easily collect sign-ups, conduct surveys, recommend products, help customers book services, capture leads, and more—directly within a WhatsApp conversation.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"048912dc0750\",\"_type\":\"block\",\"children\":[{\"_key\":\"92fee69038190\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"WhatsApp Commerce: \"},{\"_key\":\"92fee69038191\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use your Meta Catalog to easily create dynamic, eye-catching WhatsApp messages that show off your products \u0026 services and increase conversions.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6a943aefb8a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed4a7ae8bfa30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Carousel messages:\"},{\"_key\":\"ed4a7ae8bfa31\",\"_type\":\"span\",\"marks\":[],\"text\":\" Drive more conversions with stunning carousel messages that maximize your message real estate with room for multiple images and buttons.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"02db14a0c84d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7020e728efc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Limited time offer messages\"},{\"_key\":\"e7020e728efc1\",\"_type\":\"span\",\"marks\":[],\"text\":\": Create a sense of urgency and help your promotions stand out with messages that include a ‘Limited-Time Offer’ badge.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eddf6faeaba9\",\"_type\":\"anchor\",\"anchorId\":\"who\"},{\"_key\":\"2a31f088cbc6\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e128e6f375e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Who is WhatsApp marketing for?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"55fdbd9d4344\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c2fdbfb39860\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp marketing isn’t just for eCommerce—it’s an effective tool across industries. Whether you're in Retail, Finance, Travel and Hospitality, QSR and On demand, or Media and Entertainment, WhatsApp helps brands connect, convert, and retain customers with personalized messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aa27781fcce5\",\"_type\":\"block\",\"children\":[{\"_key\":\"32afc08b14730\",\"_type\":\"span\",\"marks\":[],\"text\":\"Best-fit industries for WhatsApp marketing:\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"873c6ba1684e\",\"_type\":\"block\",\"children\":[{\"_key\":\"14c9112cbdd40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Retail and eCommerce: \"},{\"_key\":\"a862be5efa58\",\"_type\":\"span\",\"marks\":[],\"text\":\"Send personalized promotions, abandoned cart messages, and exclusive discounts. Create in-thread shopping experiences with WhatsApp Commerce.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3183a4d58644\",\"_type\":\"block\",\"children\":[{\"_key\":\"f09a4cf48b690\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Financial Services: \"},{\"_key\":\"2bfdda61592e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Provide \"},{\"_key\":\"f09a4cf48b691\",\"_type\":\"span\",\"marks\":[\"44b6f9c83553\"],\"text\":\"real-time transaction alerts\"},{\"_key\":\"f09a4cf48b692\",\"_type\":\"span\",\"marks\":[],\"text\":\", fraud notifications, and important account updates.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"44b6f9c83553\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whats-transactional-messaging\"}],\"style\":\"normal\"},{\"_key\":\"434bc6e6d391\",\"_type\":\"block\",\"children\":[{\"_key\":\"928357f9cada0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Travel and Hospitality:\"},{\"_key\":\"56b76ee83331\",\"_type\":\"span\",\"marks\":[],\"text\":\" Send booking confirmations, flight updates, and personalized offers. Use WhatsApp Flows to help customers book reservations.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f08f5ad14d16\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0aab441dbc2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Media and Entertainment: \"},{\"_key\":\"61e93ee894e7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Share tailored content recommendations, event reminders, and subscription renewal alerts. Use interactive list messages to ask customers about their preferences for future personalization..\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"945ee0d86284\",\"_type\":\"block\",\"children\":[{\"_key\":\"600b36407e140\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"QSR \u0026 On-Demand:\"},{\"_key\":\"cfc6d8c1fb44\",\"_type\":\"span\",\"marks\":[],\"text\":\" Automate order confirmations, delivery tracking, and loyalty rewards.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d722f4465882\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4c9f0fcc8e70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Healthcare and Wellness:\"},{\"_key\":\"15df3baac80b\",\"_type\":\"span\",\"marks\":[],\"text\":\" Offer appointment reminders, test result notifications, and telehealth support.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b504c59a7903\",\"_type\":\"block\",\"children\":[{\"_key\":\"78b641a072960\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to use WhatsApp for marketing?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7965019c8e71\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c0ecade43950\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp stands out as a marketing channel because although it’s most well-known as a peer-to-peer messaging app, it’s capable of much more than that. It’s a powerful, interactive channel that helps brands connect with customers in a more engaging and personalized way.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7608b0a0159f\",\"_type\":\"block\",\"children\":[{\"_key\":\"02c0db7dd7c50\",\"_type\":\"span\",\"marks\":[],\"text\":\"For eCommerce brands, it lets you showcase your products or services with images and videos, descriptions, prices, and calls-to-action in a visually appealing way. You can answer FAQs instantly, greet new customers automatically, and send important updates even when you’re offline. With so many people already using it, and finding it engaging, it can outperform other marketing channels when it comes to driving sessions and purchases.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"89a7207c4e4f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6777da9132c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands can capture their audience’s attention with rich media and quick reply buttons, and then use dynamic calls-to-action to make it easy for users to return to their app or website. 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Businesses can showcase products \u0026 services with rich imagery and videos, and simplify the ordering process with interactive features like quick reply buttons and calls-to-action—removing friction and enhancing the customer experience. 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For businesses in Media and Entertainment, Financial Services, or Travel and Hospitality, WhatsApp is a key driver of long-term customer retention, \"},{\"_key\":\"24acf71a9c4c1\",\"_type\":\"span\",\"marks\":[\"4147e5bfc7cc\"],\"text\":\"boosting six-month retention rates by 42%\"},{\"_key\":\"24acf71a9c4c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"24acf71a9c4c3\",\"_type\":\"span\",\"marks\":[\"4df9f6f1ab64\"],\"text\":\"increasing average user lifetime by 70% compared to other channels\"},{\"_key\":\"24acf71a9c4c4\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"4147e5bfc7cc\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-powerful-impact-of-using-whatsapp-for-customer-engagement\"},{\"_key\":\"4df9f6f1ab64\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-powerful-impact-of-using-whatsapp-for-customer-engagement\"}],\"style\":\"normal\"},{\"_key\":\"e872c1fb8427\",\"_type\":\"block\",\"children\":[{\"_key\":\"5af4acbb08720\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands in these industries can leverage WhatsApp to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2a10748a6d59\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a8f970621d80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Recommend personalized content based on user preferences\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3153d6ca9869\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d271d8fe3dd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Send transactional messages that add value, like booking reminders, fraud alerts, and account updates\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"45c58dfdab57\",\"_type\":\"block\",\"children\":[{\"_key\":\"6c5ca1ff91ec0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Upsell and cross-sell customers with add-ons and personalized offers\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f0c469961cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"fe1ef6d0d24c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Account updates\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e375b70297e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"3ee1fde3406d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With its ability to facilitate real-time, meaningful interactions, WhatsApp is not just another marketing channel—it’s a platform that builds stronger, more engaged customer relationships over time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cd258dfb936f\",\"_type\":\"anchor\",\"anchorId\":\"how\"},{\"_key\":\"e01dfa2ce580\",\"_type\":\"block\",\"children\":[{\"_key\":\"1941f2a5bbfd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to get started with WhatsApp marketing in 5 steps\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d208212290b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"90fee6c3abdc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Create your WhatsApp Business Account\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"451f0e478282\",\"_type\":\"block\",\"children\":[{\"_key\":\"652d90cb89580\",\"_type\":\"span\",\"marks\":[],\"text\":\"Choose \"},{\"_key\":\"652d90cb89581\",\"_type\":\"span\",\"marks\":[\"e4b3d254fc5e\"],\"text\":\"a provider\"},{\"_key\":\"652d90cb89582\",\"_type\":\"span\",\"marks\":[],\"text\":\" that offers a convenient embedded sign-up flow.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e4b3d254fc5e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/whatsapp\"}],\"style\":\"normal\"},{\"_key\":\"0031d342fc06\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6f8892186940\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create your profile, complete business verification, and become an Official Business Account.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6794585b6e0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4e41e3641040\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Get customer opt-ins\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"126191dedef6\",\"_type\":\"block\",\"children\":[{\"_key\":\"bdc10ff7a2ab0\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp requires explicit consent before sending marketing messages.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2bce7ad76044\",\"_type\":\"block\",\"children\":[{\"_key\":\"b983d8e0af130\",\"_type\":\"span\",\"marks\":[],\"text\":\"Promote your WhatsApp program and collect opt-ins via your website, \"},{\"_key\":\"b983d8e0af131\",\"_type\":\"span\",\"marks\":[\"9c4f92d5db29\"],\"text\":\"landing page\"},{\"_key\":\"b983d8e0af132\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"b983d8e0af133\",\"_type\":\"span\",\"marks\":[\"ddbc494fec81\"],\"text\":\"phone number capture form\"},{\"_key\":\"b983d8e0af134\",\"_type\":\"span\",\"marks\":[],\"text\":\", or social media links.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"9c4f92d5db29\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/landing_pages\"},{\"_key\":\"ddbc494fec81\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/in-app_messages/drag_and_drop/templates/phone_number_capture\"}],\"style\":\"normal\"},{\"_key\":\"6b62b15c633c\",\"_type\":\"block\",\"children\":[{\"_key\":\"c3414207f8e60\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Segment your audience\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"63459aaf1ecd\",\"_type\":\"block\",\"children\":[{\"_key\":\"faf9367150770\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use purchase history, engagement levels, demographics, and other first-party customer data to segment users.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d304bb541c81\",\"_type\":\"block\",\"children\":[{\"_key\":\"c97244fe45fa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Example: Send VIP-only offers to repeat customers and welcome journeys to new users.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f04425e5fcda\",\"_type\":\"block\",\"children\":[{\"_key\":\"d680e9b180dc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Set up automated and personalized messages\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1a51f12831d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4881040af8cb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use quick replies and calls-to-action to create interactive messages and streamline communication.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a0fb0e3f6c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"6db67628412e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Example: If a customer abandons their cart, trigger an automated reminder with a discount and a link that takes them back to the specific product page.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ecfed1f8696d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7793555cc220\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Measure performance and optimize\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0c1d9c8fa1c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"925637b708080\",\"_type\":\"span\",\"marks\":[],\"text\":\"Track key metrics like read rates, click-through rates, and conversions.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dfa4197fe010\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d19c3241c720\",\"_type\":\"span\",\"marks\":[\"0a6aba972ed4\"],\"text\":\"A/B test message timing, formats, and CTA placements\"},{\"_key\":\"8d19c3241c721\",\"_type\":\"span\",\"marks\":[],\"text\":\" to improve engagement.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"0a6aba972ed4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/testing/multivariant_testing/\"}],\"style\":\"normal\"},{\"_key\":\"98446bf47bb0\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c1d7e1a014b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pro Tip: \"},{\"_key\":\"0c1d7e1a014b1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Start with simple promotional campaigns before moving to more complex multi-step journeys.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"950969aaa47e\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"2874aec12bc4\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Watch now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/webinars-and-events/make-whatsapp-dreams-a-reality\"}}],\"body\":[{\"_key\":\"73cb71c5a7c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"b41f232b63630\",\"_type\":\"span\",\"marks\":[],\"text\":\"Watch our webinar to explore how the marketing team at Max leverages this powerful channel to craft highly interactive, relevant, and personalized campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"How to Make Your WhatsApp Marketing Dreams a Reality\"},{\"_key\":\"19ebb62fa043\",\"_type\":\"anchor\",\"anchorId\":\"choose-whatsapp\"},{\"_key\":\"0f163a2bf6da\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e6745718a720\",\"_type\":\"span\",\"marks\":[],\"text\":\"5 benefits of WhatsApp marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6540c7de8f32\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0340411bbc30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Whether you’re looking to reach customers where they are, build stronger relationships, scale globally, or improve key marketing metrics, WhatsApp offers a lot of potential.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b480c9ebbd2d\",\"_type\":\"block\",\"children\":[{\"_key\":\"7533c02816b30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s why it should be a key part of your marketing strategy:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"30a5a3c980de\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc35d78c1a6f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Connect with customers where they are\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"32cf559abe4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"21fa7992ab940\",\"_type\":\"span\",\"marks\":[],\"text\":\"One of the biggest challenges for marketers is getting and keeping customers engaged. The best way to do that? Meet them where they already spend their time—and for billions of people, that place is WhatsApp.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"82ccbc53c24b\",\"_type\":\"block\",\"children\":[{\"_key\":\"c79f4fa2bdd50\",\"_type\":\"span\",\"marks\":[],\"text\":\"With over 2 billion active users, WhatsApp is the #1 messaging app in the world, with many people interacting directly with brands on WhatsApp every day—whether they’re sending inquiries, browsing business profiles, or getting support. If your customers are already using WhatsApp daily, why not make it easy for them to interact with your brand there too?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ee6df587107\",\"_type\":\"block\",\"children\":[{\"_key\":\"b306757a05040\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Create meaningful conversations\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e8c633421033\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec99d0d473630\",\"_type\":\"span\",\"marks\":[],\"text\":\"Great marketing isn’t just about sending messages—it’s about starting conversations. WhatsApp is built for two-way communication, making it perfect for brands that want to engage customers in a more interactive and personalized way.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9b5dc7461ed9\",\"_type\":\"block\",\"children\":[{\"_key\":\"b90bf25a1d890\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unlike traditional marketing channels like SMS or email, WhatsApp allows for real-time, dynamic conversations. Businesses can use this to learn more about their customers, answer questions instantly, and create personalized experiences. Whether it’s gathering feedback, recommending products, or providing tailored support, WhatsApp helps you build stronger, more authentic relationships with your audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0843147d195b\",\"_type\":\"block\",\"children\":[{\"_key\":\"0617f7abf9630\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Scale your marketing efforts globally\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4d729c651e20\",\"_type\":\"block\",\"children\":[{\"_key\":\"cae8a085edf80\",\"_type\":\"span\",\"marks\":[],\"text\":\"For global brands, choosing the right communication channels can be tricky. Some platforms work better in certain regions than others, making it difficult to reach audiences worldwide. But WhatsApp is different—it’s one of the few platforms with massive global reach.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a4bcce74c6fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"b374fa494d3d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With a penetration rate of \"},{\"_key\":\"b374fa494d3d1\",\"_type\":\"span\",\"marks\":[\"4ad1d1fda69e\"],\"text\":\"over 85%\"},{\"_key\":\"b374fa494d3d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" in regions like Asia Pacific, parts of Europe, and Latin America, WhatsApp is an ideal channel for businesses looking to connect with international audiences \"},{\"_key\":\"b374fa494d3d3\",\"_type\":\"span\",\"marks\":[\"8ccd85d6acf6\"],\"text\":\"outside of the US\"},{\"_key\":\"b374fa494d3d4\",\"_type\":\"span\",\"marks\":[],\"text\":\". No matter where your customers are, WhatsApp provides a consistent and effective way to engage them.\"}],\"markDefs\":[{\"_key\":\"4ad1d1fda69e\",\"_type\":\"link\",\"href\":\"https://www.statista.com/statistics/1311229/whatsapp-usage-messaging-app-users-by-country/?utm_source=braze\u0026utm_medium=guide\u0026utm_campaign=fy24-q1-global-whatsapp_inspiration_guide\"},{\"_key\":\"8ccd85d6acf6\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whatsapp-evolutions-2025-three-key-updates\"}],\"style\":\"normal\"},{\"_key\":\"f6f2d6d750b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"49107ab49d900\",\"_type\":\"span\",\"marks\":[],\"text\":\"Note, starting April 1, 2025, WhatsApp is pausing marketing message sending in the US. \"},{\"_key\":\"49107ab49d901\",\"_type\":\"span\",\"marks\":[\"3367dbfa4e59\"],\"text\":\"Learn more about the change\"},{\"_key\":\"49107ab49d902\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"3367dbfa4e59\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whatsapp-evolutions-2025-three-key-updates\"}],\"style\":\"normal\"},{\"_key\":\"bdf7ba4f80ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f639c5a3e210\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Drive conversions and increase customer lifetime value\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"508742057a92\",\"_type\":\"block\",\"children\":[{\"_key\":\"55b8972064080\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp is also strong at converting customers. The platform’s rich features, including quick reply buttons, multimedia messaging, and interactive calls-to-action, allow brands to create highly engaging campaigns that capture attention and drive action.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8eed97a2c693\",\"_type\":\"block\",\"children\":[{\"_key\":\"7c686d9e0c430\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the right approach, WhatsApp can be used to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"acff3782a806\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc8f9f69840d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create appealing \"},{\"_key\":\"dc8f9f69840d1\",\"_type\":\"span\",\"marks\":[\"cc7fc70b305a\"],\"text\":\"onboarding campaigns\"},{\"_key\":\"dc8f9f69840d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" to activate more customers\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"cc7fc70b305a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/onboarding-messages-example\"}],\"style\":\"normal\"},{\"_key\":\"42cb00c4341a\",\"_type\":\"block\",\"children\":[{\"_key\":\"fecd3ba8676a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Drive upsells and cross-sells with messages that show off your products \u0026 services Recover lost sales with \"},{\"_key\":\"fecd3ba8676a1\",\"_type\":\"span\",\"marks\":[\"05aa6ad17702\"],\"text\":\"abandoned cart\"},{\"_key\":\"fecd3ba8676a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" reminders\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"05aa6ad17702\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/pomelo-case-study\"}],\"style\":\"normal\"},{\"_key\":\"883c9c6d2b07\",\"_type\":\"block\",\"children\":[{\"_key\":\"9805487228b10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Gather valuable feedback with quick, in-thread surveys\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"27c51f871bc1\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b2f0fd146c10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Encourage referrals with easy sharing options\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0743ebd45cfe\",\"_type\":\"block\",\"children\":[{\"_key\":\"3585b5a1a3950\",\"_type\":\"span\",\"marks\":[],\"text\":\"Boost customer loyalty with helpful transactional reminders\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8f43274ec0fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"4da0c5a8ff4c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Win-back dormant customers with compelling messages\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc2e84813031\",\"_type\":\"block\",\"children\":[{\"_key\":\"573e34bc0a760\",\"_type\":\"span\",\"marks\":[],\"text\":\"When combined with \"},{\"_key\":\"573e34bc0a761\",\"_type\":\"span\",\"marks\":[\"21cebc296be9\"],\"text\":\"AI-powered \"},{\"_key\":\"573e34bc0a762\",\"_type\":\"span\",\"marks\":[],\"text\":\"optimization and advanced segmentation, WhatsApp helps brands deliver the right message to the right customer at the right time, increasing both conversion rates and customer lifetime value.\"}],\"markDefs\":[{\"_key\":\"21cebc296be9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai\"}],\"style\":\"normal\"},{\"_key\":\"345aa5c3faed\",\"_type\":\"block\",\"children\":[{\"_key\":\"3e07cc223be80\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Get more from your marketing budget\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1c6e2d37df36\",\"_type\":\"block\",\"children\":[{\"_key\":\"7875307b2c550\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketing budgets are often under pressure, and brands need to maximize ROI by focusing on the most cost-effective and high-impact channels. WhatsApp allows businesses to streamline their customer engagement efforts or paid ads.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad1e64028dda\",\"_type\":\"block\",\"children\":[{\"_key\":\"6df917250d5a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By integrating WhatsApp into your \"},{\"_key\":\"6df917250d5a1\",\"_type\":\"span\",\"marks\":[\"1c5ab0cc2c0c\"],\"text\":\"cross-channel\"},{\"_key\":\"6df917250d5a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" marketing strategy, you can:\"}],\"markDefs\":[{\"_key\":\"1c5ab0cc2c0c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/how-to-incorporate-whatsapp-into-your-cross-channel-strategy\"}],\"style\":\"normal\"},{\"_key\":\"220a4edf85e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"89e54aebcbfe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lower customer acquisition costs by leveraging direct messaging\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b17e36a264b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"050f42b0cf8d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Improve engagement by using a channel customers actually want to interact with\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7fac05dd462a\",\"_type\":\"block\",\"children\":[{\"_key\":\"de5ae7b853be0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In short, WhatsApp helps businesses cut through the noise, connect with customers efficiently, and get the most out of their marketing spend.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"69051277c296\",\"_type\":\"anchor\",\"anchorId\":\"strategies\"},{\"_key\":\"e03b12463575\",\"_type\":\"block\",\"children\":[{\"_key\":\"07cc70ce8ea40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Practical WhatsApp marketing strategies and advice\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b5ee82a8a866\",\"_type\":\"block\",\"children\":[{\"_key\":\"dec2e6be82740\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp is an effective tool for engaging customers, driving conversions, and building long-term relationships. But to get the most out of it, you need a well-planned strategy. Here’s how to set up and optimize your WhatsApp marketing efforts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a3c1ec915858\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ac92a7032330\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Grow your WhatsApp subscriber list\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4e41119ba841\",\"_type\":\"block\",\"children\":[{\"_key\":\"8776a6b4cfc90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before you can send marketing messages via WhatsApp, you need explicit opt-ins from customers. That means your first priority should be building a strong \"},{\"_key\":\"8776a6b4cfc91\",\"_type\":\"span\",\"marks\":[\"94d6207d9985\"],\"text\":\"subscriber\"},{\"_key\":\"8776a6b4cfc92\",\"_type\":\"span\",\"marks\":[],\"text\":\" base.\"}],\"markDefs\":[{\"_key\":\"94d6207d9985\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/how-to-build-a-highly-engaged-whatsapp-subscriber-base\"}],\"style\":\"normal\"},{\"_key\":\"249a31312f79\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b0aa21e5e5a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are some effective ways to promote your WhatsApp presence and encourage opt-ins:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"57336abe3a37\",\"_type\":\"block\",\"children\":[{\"_key\":\"18a9206d5ac60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use WhatsApp’s built-in tools\"},{\"_key\":\"18a9206d5ac61\",\"_type\":\"span\",\"marks\":[],\"text\":\": Share QR codes and short links across your website, emails, socials, and in-store displays to make signing up effortless.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"403a1fc33089\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb974f7e5ad70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leverage social media\"},{\"_key\":\"eb974f7e5ad71\",\"_type\":\"span\",\"marks\":[],\"text\":\": Add WhatsApp action buttons to your Facebook and Instagram profiles and shops to encourage followers to connect.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b1dd67bcc58d\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c12f55041280\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Run Ads That Click to WhatsApp\"},{\"_key\":\"0c12f55041281\",\"_type\":\"span\",\"marks\":[],\"text\":\": Paid ads can help you attract both new customers and existing ones who haven’t opted in yet.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ed471b424c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c89c147d85f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Other advice to help you see success in your WhatsApp marketing:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7d09bbcc011b\",\"_type\":\"block\",\"children\":[{\"_key\":\"c41df2f77e3f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Highlight the benefits\"},{\"_key\":\"c41df2f77e3f1\",\"_type\":\"span\",\"marks\":[],\"text\":\": Let users know what they’ll gain by signing up—exclusive deals, early access to promotions, order updates, or VIP perks.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4d494b05de71\",\"_type\":\"block\",\"children\":[{\"_key\":\"92be1ccf66530\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Offer incentives\"},{\"_key\":\"92be1ccf66531\",\"_type\":\"span\",\"marks\":[],\"text\":\": A discount, free trial, or special offer can be a great motivator for sign-ups.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9cf27d21351c\",\"_type\":\"block\",\"children\":[{\"_key\":\"42800b458ee40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Positioning your WhatsApp experience as an exclusive, high-value channel can significantly boost your subscriber numbers.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d3bdb50639a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ecda81f52630\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Follow WhatsApp’s opt-in rules\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"36a0826dac90\",\"_type\":\"block\",\"children\":[{\"_key\":\"fceb19255aad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp has \"},{\"_key\":\"fceb19255aad1\",\"_type\":\"span\",\"marks\":[\"ab5b9e8b7791\"],\"text\":\"strict guidelines for how businesses collect opt-ins\"},{\"_key\":\"fceb19255aad2\",\"_type\":\"span\",\"marks\":[],\"text\":\", and failing to comply can limit your ability to send messages. Here’s what to keep in mind:\"}],\"markDefs\":[{\"_key\":\"ab5b9e8b7791\",\"_type\":\"link\",\"href\":\"https://developers.facebook.com/docs/whatsapp/overview/getting-opt-in/\"}],\"style\":\"normal\"},{\"_key\":\"bb9cb3243efa\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba6e0eb76a600\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Get explicit consent: \"},{\"_key\":\"ba6e0eb76a601\",\"_type\":\"span\",\"marks\":[],\"text\":\"Users must clearly agree to receive messages from your brand. \"},{\"_key\":\"ba6e0eb76a602\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Note: While WhatsApp recently \"},{\"_key\":\"ba6e0eb76a603\",\"_type\":\"span\",\"marks\":[\"8897b3febb9e\",\"em\"],\"text\":\"removed their channel-specific opt-in requirement\"},{\"_key\":\"ba6e0eb76a604\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\", it is a best practice to collect opt-in specifically for the WhatsApp channel for maximum engagement.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"8897b3febb9e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whatsapp-evolutions-2025-three-key-updates\"}],\"style\":\"normal\"},{\"_key\":\"1e8390a5eb83\",\"_type\":\"block\",\"children\":[{\"_key\":\"b14f10dc54f40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Be transparent: \"},{\"_key\":\"b14f10dc54f41\",\"_type\":\"span\",\"marks\":[],\"text\":\"Clearly state who you are and what type of messages they can expect.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e9d5944138eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e58829b7e250\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Follow legal requirements\"},{\"_key\":\"6e58829b7e251\",\"_type\":\"span\",\"marks\":[],\"text\":\": Comply with all regional data privacy laws.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"87675d03c666\",\"_type\":\"block\",\"children\":[{\"_key\":\"52eb2d2a6e380\",\"_type\":\"span\",\"marks\":[],\"text\":\"By adhering to these guidelines, you’ll maintain trust and engagement, setting the stage for effective and sustainable WhatsApp marketing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e346a0460c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"693d4ba45bac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Scale your messaging effectively\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"afec05a49ad1\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b6fd3cbe9250\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp limits how many business-initiated conversations you can send within a 24-hour period, but these limits increase over time as you establish a good sending reputation. Here’s how to expand your messaging capacity:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e4ce20b6f02\",\"_type\":\"block\",\"children\":[{\"_key\":\"c2735b6d92ed0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Complete Meta’s business verification\"},{\"_key\":\"c2735b6d92ed1\",\"_type\":\"span\",\"marks\":[],\"text\":\": This confirms your business identity and unlocks higher messaging limits.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6ce1005c446b\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f7c7766e20c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Maintain a strong quality rating\"},{\"_key\":\"7f7c7766e20c1\",\"_type\":\"span\",\"marks\":[],\"text\":\": WhatsApp assigns a Low, Medium, or High rating to your phone number. A lower rating (caused by too many users blocking or reporting your messages) can limit your ability to scale.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"39494c6fd485\",\"_type\":\"block\",\"children\":[{\"_key\":\"0bb01355ce280\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Ensure your phone number status remains ‘Connected’\"},{\"_key\":\"0bb01355ce281\",\"_type\":\"span\",\"marks\":[],\"text\":\": If your rating drops too low, your number may become flagged, preventing you from increasing your limits.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3a6a604f435a\",\"_type\":\"block\",\"children\":[{\"_key\":\"d025f1d38ccb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By following best practices and keeping engagement levels high, you can gradually scale up from 1K to 10K, 100K, and eventually unlimited messaging capacity.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"130ea0f09771\",\"_type\":\"block\",\"children\":[{\"_key\":\"fe784fb322c40\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Integrate WhatsApp into your cross-channel strategy\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"661f5493dd6b\",\"_type\":\"block\",\"children\":[{\"_key\":\"636074f24ce40\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp works best as part of a broader customer engagement strategy, rather than a standalone channel. WhatsApp should be woven into a seamless, cross-channel approach—as WhatsApp is a more premium channel, we recommend pairing it with more cost-effective channels like push and in-app messages.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0138a72cc148\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f3c998295a10\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, you could:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2783219af0f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"1553b33a33f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use WhatsApp for interactive, quick engagement, while email provides in-depth content.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dc1332b79e12\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6aba685270b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Send personalized WhatsApp messages after key interactions, such as purchases or abandoned carts. Pair these with emails that recommend items based on those purchases, or push notifications that let customers know when items they might like go on sale.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"095d203a73a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"45a853aa99c80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create a high-touch onboarding campaign to collect information and guide customers through the values and benefits of your product or service, utilizing the channels that make most sense for your brand, like a combination of email, WhatsApp, and in-app messages.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6d1ec0b0d65d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a8b7349542f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By taking an integrated approach, you increase your reach, improve customer retention, and boost conversions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"25b7a6fd1810\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"51446ffae2e1\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Read the article\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/how-to-incorporate-whatsapp-into-your-cross-channel-strategy\"}}],\"heading\":\"How do I effectively incorporate WhatsApp into my cross-strategy strategy?\"},{\"_key\":\"238603476dcf\",\"_type\":\"block\",\"children\":[{\"_key\":\"b824744cdef10\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Personalize your WhatsApp campaigns for maximum impact\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"053a36be15ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"7451fcc46f4b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization is key to higher engagement and stronger results. Customers expect messages that are relevant, timely, and tailored to their interests, preferences, and behaviors.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2f9377bd49c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"ddc1cabba2ac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how to make your WhatsApp campaigns more personal:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bfff97cc2902\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ef8a66077930\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leverage customer data\"},{\"_key\":\"5ef8a66077931\",\"_type\":\"span\",\"marks\":[],\"text\":\": Use insights from past interactions, preferences, and behaviors to send more relevant messages.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ee2c91b21e04\",\"_type\":\"block\",\"children\":[{\"_key\":\"257dcd4cd0c90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Segment your audience\"},{\"_key\":\"257dcd4cd0c91\",\"_type\":\"span\",\"marks\":[],\"text\":\": Segment users based on factors like purchase history, location, or engagement levels to send more targeted campaigns.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8bf4adb14f26\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc1c96835aff0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use dynamic content:\"},{\"_key\":\"cc1c96835aff1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Personalize messages with product recommendations, special offers, loyalty points, or other elements tailored to each user.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad837a134fd3\",\"_type\":\"block\",\"children\":[{\"_key\":\"b468dff6c8330\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Trigger at the right moments\"},{\"_key\":\"b468dff6c8331\",\"_type\":\"span\",\"marks\":[],\"text\":\": Send timely WhatsApp notifications for things like order updates, event reminders, or exclusive deals.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"56ef5953eef1\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f7923f713090\",\"_type\":\"span\",\"marks\":[],\"text\":\"By harnessing first-party customer data and relevant insights, brands can create WhatsApp experiences that feel personal, valuable, and engaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7c1ef7b0c9a2\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"b7c2dee6e830\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Download now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/the-key-to-impactful-personalization\"}}],\"body\":[{\"_key\":\"83dd32579a20\",\"_type\":\"block\",\"children\":[{\"_key\":\"745c69dedd920\",\"_type\":\"span\",\"marks\":[],\"text\":\"Learn how to create and deliver experiences with tools like Amazon Personalize and Braze that generate stronger loyalty, higher retention, and more revenue.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"The Key to Impactful Personalization\"},{\"_key\":\"f874bea47ec3\",\"_type\":\"anchor\",\"anchorId\":\"use-cases\"},{\"_key\":\"4ead95d9e9b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d83b1c5d754e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"3 High-impact WhatsApp marketing use cases\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d8c43e7bc751\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1b1d9a89e230\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands across many different industries are using WhatsApp to drive key customer actions. Here are some of the most effective ways to take advantage of the platform.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d83da4f1a629\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d434dcb496c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Getting customers onboarded: The \\\"you didn’t quite finish setting up\\\" campaign\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2b94661f6315\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-e425b4b685510b58d1fd51b81b0fa0830bcf04ac-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"f78fb43f6cd1\",\"_type\":\"block\",\"children\":[{\"_key\":\"7059bc1242370\",\"_type\":\"span\",\"marks\":[],\"text\":\"You know how it goes - someone downloads your app or signs up on your website, but then... crickets. They don't finish setting up their account, meaning they can’t realize the full value of your product or service. Frustrating, right? Well, here's where WhatsApp can save the day!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"05a0aff3bbd4\",\"_type\":\"block\",\"children\":[{\"_key\":\"95e28c43ac080\",\"_type\":\"span\",\"marks\":[],\"text\":\"Imagine you're running the customer engagement program for a cool travel startup called \\\"Upon Voyage\\\". You could trigger a friendly WhatsApp message to those almost-customers, saying, \\\"Hey there! We noticed you didn't quite finish setting up your account. No worries—here's a quick link to pick up right where you left off!\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6b57cb113b66\",\"_type\":\"block\",\"children\":[{\"_key\":\"c68ba5adfbb70\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp lets you do all sorts of interactive stuff too. You can use quick reply buttons to gather info right in the chat to reduce drop off. You’re able to have a conversation with each customer, but in a much more efficient way.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a10a53a498e\",\"_type\":\"block\",\"children\":[{\"_key\":\"652c1df6a14c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pro Tip:\"},{\"_key\":\"652c1df6a14c1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Getting folks to finish signing up can actually save you money on customer acquisition costs. Plus, collecting more customer preferences up front helps you create a more personalized experience for them down the line. It’s a win-win!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"588be7782e47\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a592f2968fc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Boosting sales: The \\\"don't forget your stuff!\\\" campaign\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"97c437c9b801\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-5ef616bb7b23f505fdcad0b3e09974c3ce2fa5f7-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"56c0d4030c40\",\"_type\":\"block\",\"children\":[{\"_key\":\"677eccc3d9de0\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’ve all done it—gone online shopping, added things to our cart and then gotten bored, distracted, or changed our minds. So we leave the website and forget about it. This is where WhatsApp can really shine.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9bc83a12775e\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e4f17e88f150\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let's say you're on the CRm team for a food delivery service called \\\"Calorie Rocket\\\". Your team notices there has been an uptick in abandoned carts in the last month and you're tasked with addressing it. No problem! You can automate a friendly WhatsApp message like, \\\"Hey! We saved your recent selections for you. Want to complete your order now? We'll even throw in free delivery if you order in the next hour!\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"87f411d56949\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca25b9a608e80\",\"_type\":\"span\",\"marks\":[],\"text\":\"The cool thing about WhatsApp is you can add a clear \\\"Complete Order\\\" button right in the message. One tap, and they're back to your app or website to checkout. Easy peasy!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea2a54cab4a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"65be4cfecc980\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pro Tip:\"},{\"_key\":\"65be4cfecc981\",\"_type\":\"span\",\"marks\":[],\"text\":\" Try multi-variate testing the timing of your abandoned cart message (in this food delivery example, it might be 15 minutes, 30 minutes, 1 hour after abandoning) in order to maximize performance.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"911351c82058\",\"_type\":\"block\",\"children\":[{\"_key\":\"43633f80de1a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Keeping customers coming back: The \\\"join our VIP club\\\" campaign\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"72adbfe50ad6\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2fe096ae8a30\",\"_type\":\"span\",\"marks\":[],\"text\":\"There are so many options for everything these days. How do you keep your customers coming back to you? Enter the loyalty program—and WhatsApp is the perfect way to promote it.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d103c417583\",\"_type\":\"block\",\"children\":[{\"_key\":\"c3ce71cc9b7b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Imagine you're on the marketing team for an online clothing store called \\\"Flash \u0026 Thread\\\". You could set up a friendly WhatsApp message like, \\\"Hey VIP! Want exclusive access to new collections and special discounts? Join our loyalty program with just one tap!\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"178b6bf02b7a\",\"_type\":\"richImage\",\"alt\":\"a screenshot of a flash \u0026 thread message on a phone\",\"asset\":{\"_ref\":\"image-1864fdba3b5941de060cd9493545de5d59760a75-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"87e3a943a90f\",\"_type\":\"block\",\"children\":[{\"_key\":\"892165322d7f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By making it super easy to join and showing clear benefits, you're more likely to keep customers coming back. And happy, loyal customers often spend more over time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"de2fe2b39786\",\"_type\":\"block\",\"children\":[{\"_key\":\"593bf4c94a9b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pro Tip: \"},{\"_key\":\"593bf4c94a9b1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Consider offering some exclusive deals just for your WhatsApp subscribers. It's a great way to reward your most high-value, engaged customers and maybe even get them to spread the word to their friends.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14bbede47cbc\",\"_type\":\"block\",\"children\":[{\"_key\":\"5fdc375e15d30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Remember, WhatsApp is all about having conversations with your customers. Keep it friendly, keep it helpful, and you'll be on your way to building great relationships with your audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3afba9bf9405\",\"_type\":\"anchor\",\"anchorId\":\"examples\"},{\"_key\":\"c521d986ae84\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd5ede50337a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"4 Real life examples of WhatsApp marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8354c052feb7\",\"_type\":\"block\",\"children\":[{\"_key\":\"f3f33e87b80c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Winning hearts and re-engagement with Floward\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"87fbab5d7c03\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1ab60b4d86d0\",\"_type\":\"span\",\"marks\":[\"9aad52b31b83\"],\"text\":\"Floward\"},{\"_key\":\"d1ab60b4d86d1\",\"_type\":\"span\",\"marks\":[],\"text\":\" is the go-to destination for online flowers and gifts delivery in MENA and the UK, known for its exceptional service, high-quality products, and effortless online experience. But beyond beautiful bouquets and thoughtful gifts, customer engagement is at the heart of Floward’s success. When customers feel connected, they come back, they share their experiences, and they trust the brand for their most meaningful moments. By creating personalized experiences and fostering genuine emotional connections, Floward builds loyalty, boosts satisfaction, and keeps customers engaged for the long haul.\"}],\"markDefs\":[{\"_key\":\"9aad52b31b83\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/floward-case-study\"}],\"style\":\"normal\"},{\"_key\":\"bcf9304f903d\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d3654317c1b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge—keeping love in bloom\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"c194fb9a9cac\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e8f88191d500\",\"_type\":\"span\",\"marks\":[],\"text\":\"Valentine’s Day is one of the biggest moments of the year for Floward—a time when emotions run high and gifting takes center stage. But with an influx of new customers and a wave of lapsed users, Floward faced a challenge: how to maximize engagement and conversions while reducing customer churn. 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More than just a delivery platform, Rappi connects people with solutions—whether it’s groceries, restaurant orders, prescription deliveries, or even hiring someone to stand in line for a product release. Their mission? To use technology to drive economic progress and make life easier for everyone, from everyday users to entrepreneurs and couriers.\"}],\"markDefs\":[{\"_key\":\"ecbb4c664f94\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/rappi-case-study\"}],\"style\":\"normal\"},{\"_key\":\"e322ab658430\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2f7f65688500\",\"_type\":\"span\",\"marks\":[],\"text\":\"With on-demand service at the core of their offering, Rappi knows that customer engagement is key. Keeping users active and engaged means they look to Rappi as an essential part of their daily routines. 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Rappi needed a direct, high-impact channel to re-engage lapsed users and encourage more frequent purchases from their active customer base.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"304727286208\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e08c677e6180\",\"_type\":\"span\",\"marks\":[],\"text\":\"The strategy—expanding to WhatsApp for smarter, more effective outreach\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"45c18455d5e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"264a1679fae80\",\"_type\":\"span\",\"marks\":[],\"text\":\"To solve this challenge, Rappi teamed up with Braze to extend their engagement strategy to WhatsApp—a widely adopted and highly trusted channel in Latin America. This move allowed them to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a78e876e94f1\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7b7907908fa0\",\"_type\":\"span\",\"marks\":[\"e7f657a245e2\"],\"text\":\"Re-engage\"},{\"_key\":\"c7b7907908fa1\",\"_type\":\"span\",\"marks\":[],\"text\":\" lapsed users with personalized, targeted deals that brought them back to the platform.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e7f657a245e2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/maximize-your-customer-re-engagement-and-loyalty-with-personalized-push-notifications\"}],\"style\":\"normal\"},{\"_key\":\"f103f7d19760\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6532fd411d20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Encourage repeat purchases from active users by delivering exclusive offers directly to their mobile devices.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb03c824e759\",\"_type\":\"block\",\"children\":[{\"_key\":\"35dc5a7ca6730\",\"_type\":\"span\",\"marks\":[],\"text\":\"Leverage data and insights to optimize campaigns, ensuring messages were timely, relevant, and effective.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"92eef5f6a9fd\",\"_type\":\"richImage\",\"alt\":\"a phone screen shows a message from rappi\",\"asset\":{\"_ref\":\"image-0e30ae38b92021d9283e0b2bd7e1b418788ea0bc-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"6db5620d2949\",\"_type\":\"block\",\"children\":[{\"_key\":\"1948c5a615540\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results–A massive boost in engagement and sales\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"3431222784d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"17f7737328790\",\"_type\":\"span\",\"marks\":[],\"text\":\"By meeting customers on a highly familiar and frequently used platform, Rappi’s WhatsApp strategy delivered outstanding results:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"61a47f336636\",\"_type\":\"block\",\"children\":[{\"_key\":\"32bc5f7854ad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"80% increase in users who made a purchase\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e050d50acba9\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab51c1d156c60\",\"_type\":\"span\",\"marks\":[],\"text\":\"28% lift in lapsed users who reactivated and made a purchase within 30 days\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f6227292daab\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e634ec75a560\",\"_type\":\"span\",\"marks\":[],\"text\":\"43% lift in reactivated users who made two or more purchases within 30 days\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"853d8eb86cf5\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfe564698d710\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze and WhatsApp, Rappi was able to reignite engagement, drive sales, and deepen customer relationships, reinforcing its position as an indispensable part of users' everyday lives.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5531a4585d5d\",\"_type\":\"block\",\"children\":[{\"_key\":\"6357023a80f80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Styli’s secret to keeping fashion shoppers engaged\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7f95f3be6867\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1b5a87daa5a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Launched in 2019, Styli has quickly become a go-to eCommerce destination for trend-savvy shoppers in Saudi Arabia, the UAE, and beyond. With a mobile-first approach and a focus on affordable yet high-quality fashion, the brand has steadily gained market share, attracting a growing base of young, digital-native customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7b250a98feaf\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c7d54af40ef0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To keep these shoppers engaged across their entire journey, Styli prioritizes three key stages of customer engagement:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7e362880c9d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6b9589696d90\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\nNew customer activation – Ensuring first-time shoppers experience the value of Styli right away\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"03e0799d5587\",\"_type\":\"block\",\"children\":[{\"_key\":\"6032742b54060\",\"_type\":\"span\",\"marks\":[],\"text\":\"User engagement – Encouraging repeat visits and deeper interactions with the brand\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc24fa35a8c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb67cdca9c650\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer retention – Building long-term loyalty through relevant, personalized experiences\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e50e5ff7c84\",\"_type\":\"block\",\"children\":[{\"_key\":\"212bc4ae2ae50\",\"_type\":\"span\",\"marks\":[],\"text\":\"By delivering targeted, personalized messaging, Styli aimed to drive more sessions, higher engagement, and increased sales—but they needed a scalable, efficient way to make it happen.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ee4c3e7d0328\",\"_type\":\"block\",\"children\":[{\"_key\":\"36ad2cf9614b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge—creating personalized customer journeys at scale\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"cb9e2dde0c0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"b7bd6d0d533e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Styli wanted to strengthen customer relationships and boost long-term value, but without overloading their technical teams. The goal was clear: deliver more relevant, engaging experiences across multiple touchpoints while making their marketing efforts more efficient and scalable.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d0aadd6e1aa6\",\"_type\":\"block\",\"children\":[{\"_key\":\"0296bd579ae60\",\"_type\":\"span\",\"marks\":[],\"text\":\"The strategy—smarter engagement with Braze\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"8c76b6d7541e\",\"_type\":\"block\",\"children\":[{\"_key\":\"932903a67c0c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To bring this vision to life, Styli partnered with Braze to enhance their engagement strategy. By leaning into a mix of dynamic tools, they were able to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46c897fe2916\",\"_type\":\"block\",\"children\":[{\"_key\":\"d84cde62c6f00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Expand their channel mix – Incorporating in-app messages, Content Cards, and WhatsApp to connect with customers in meaningful ways.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a8f9d0995e46\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b98817ae91f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Deliver more relevant campaigns – Using Braze Catalogs to enrich messaging with tailored product recommendations.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bec8689cadd5\",\"_type\":\"block\",\"children\":[{\"_key\":\"560a2ede899b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automate and scale engagement – Streamlining their customer engagement program to deliver impact without requiring constant manual effort.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"34154d688fa9\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff5d5ddd871d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results—stronger engagement, higher ROI, and faster execution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"9e63c184d8f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"6411f26fce5d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Styli’s data-driven, automated approach delivered impressive results:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"54d8b417c7b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"0bd2d5eec7bc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"50% boost in average ROI—making every marketing dollar work harder\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"29e22945048d\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0ba3564b1f70\",\"_type\":\"span\",\"marks\":[],\"text\":\"15% rise in user activation—turning more first-time visitors into loyal customers\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f1b7afe17a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbaaa48ce6640\",\"_type\":\"span\",\"marks\":[],\"text\":\"21% increase in sign-ups—expanding their customer base faster\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bee3a14f86de\",\"_type\":\"block\",\"children\":[{\"_key\":\"042c168718ee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"40% reduction in campaign creation time—allowing the team to execute more efficiently\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"01e2b4fac6c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"d00967d129e40\",\"_type\":\"span\",\"marks\":[],\"text\":\"By combining strategic automation with personalized engagement, Styli didn’t just increase sales—they built stronger, longer-lasting connections with their customers, ensuring the brand stays top-of-mind in a fast-moving fashion market.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3bcd5b02e68a\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b0e61b423b10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stori improves the customer experience with interactive WhatsApp messaging\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"75cf7d838939\",\"_type\":\"block\",\"children\":[{\"_key\":\"91b5299a1df70\",\"_type\":\"span\",\"marks\":[\"1df9bb133ebd\"],\"text\":\"Stori\"},{\"_key\":\"91b5299a1df71\",\"_type\":\"span\",\"marks\":[],\"text\":\", a leader in the Latin American Fintech space, provides digital financial solutions to those underserved by traditional banking, boasting a 99% credit acceptance rate and a 15% yield on deposit accounts. Committed to empowering individuals, Stori adopts a customer-centric approach by designing products in collaboration with users and focusing on their feedback, needs, and pain points. This dedication to customer satisfaction is key to Stori's goal of solidifying its position as the top fintech company in the region.\"}],\"markDefs\":[{\"_key\":\"1df9bb133ebd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/stori-case-study\"}],\"style\":\"normal\"},{\"_key\":\"2e25607818c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"24d8d46e5d6f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge—improving the customer experience.\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"2dcce0fe1c3b\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c27a78c37620\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stori recognized that some of its processes, such as updating user profiles and accessing account information, were challenging for customers to navigate. To address this, Stori is currently focusing on acquisition and retention across all stages of the customer lifecycle. In their initial WhatsApp campaigns with Braze, they identified two key points in the customer journey: an address update campaign for credit card replacements and a chatbot designed to transform potentially frustrating payment reminders into engaging and entertaining messaging experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8077af68cb24\",\"_type\":\"block\",\"children\":[{\"_key\":\"a643d5987f9b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The strategy—more cohesive experiences\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"3b05c6827841\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfdf196e9bdb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze, Stori enhanced the customer experience by enabling users to update their addresses with a single click via WhatsApp messages. They also launched a campaign that provided easy access to important account information, such as balances and payment due dates. For the address update campaign, Stori segmented their audience to identify users needing to update their information for upcoming credit card replacements. They then sent a straightforward WhatsApp message requesting the necessary details, allowing for quick profile updates. By leveraging WhatsApp as a personal and high-touch channel, Stori achieved high conversion rates and improved their ability to serve customers effectively.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fdf9dcd36b97\",\"_ref\":\"imported-craft-akeup9agm2\",\"_type\":\"videoReference\"},{\"_key\":\"b5e50fbef414\",\"_type\":\"block\",\"children\":[{\"_key\":\"3bce16173f520\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results—stronger engagement and higher conversions\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"caafd095b350\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a4a5a95da190\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stori's targeted campaign delivered, showing the effectiveness of their customer-centric approach:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1acb1e62ccf4\",\"_type\":\"block\",\"children\":[{\"_key\":\"092bf55d0b480\",\"_type\":\"span\",\"marks\":[],\"text\":\"3X more engagement with WhatsApp vs push notification. (Response rate)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7c5419934edf\",\"_type\":\"block\",\"children\":[{\"_key\":\"308cd33fe2ae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"26% higher conversion vs in-app process (Users that update their address)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"62cfa15a18b3\",\"_type\":\"anchor\",\"anchorId\":\"faqs\"},{\"_key\":\"d12595e6c819\",\"_type\":\"block\",\"children\":[{\"_key\":\"e184bcb9a89a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Frequently asked questions (FAQs)\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b0d4c4c2c651\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce8cc5e8e6590\",\"_type\":\"span\",\"marks\":[],\"text\":\"How do I measure WhatsApp marketing success?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"54429ae5c959\",\"_type\":\"block\",\"children\":[{\"_key\":\"11e9625567d60\",\"_type\":\"span\",\"marks\":[],\"text\":\"To measure the performance of a WhatsApp campaign or journey, track metrics like read rate, click-through rate, and conversion rate. To measure the success of your WhatsApp program overall, track metrics like uplift in sessions, purchases, retention, and customer lifetime value.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a936ee9dace\",\"_type\":\"block\",\"children\":[{\"_key\":\"82b47b56ee880\",\"_type\":\"span\",\"marks\":[],\"text\":\"Can I send bulk messages on WhatsApp?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"25c5aeaadd11\",\"_type\":\"block\",\"children\":[{\"_key\":\"5156be391d0e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Yes, using the WhatsApp Business Platform Cloud API, hosted by Meta for larger-scale messaging, you can send bulk messages on WhatsApp.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66f20b5dba15\",\"_type\":\"block\",\"children\":[{\"_key\":\"3abf13c130170\",\"_type\":\"span\",\"marks\":[],\"text\":\"How do I set up a WhatsApp Business Account for marketing purposes?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"44b956bb4586\",\"_type\":\"block\",\"children\":[{\"_key\":\"00e367e56bba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Setting up a WhatsApp Business Account is a straightforward process. 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This is done directly in the Meta Business Manager.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d3ac4f5f56cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d9d03533f870\",\"_type\":\"span\",\"marks\":[],\"text\":\"Become an Official Business Account. Applying for Official Business Account (OBA) status gives your brand a blue check mark next to your display name. This adds legitimacy to your messaging on the platform and fosters customer trust.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"91394e357644\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0530af77ade0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Scale your messaging limits. Messaging Limits determine the maximum number of business-initiated conversations each phone number can start in a rolling 24-hour period. 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This can lead to improved customer satisfaction and more sales.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"019ae5d95585\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc302021da620\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are some high-impact use cases for WhatsApp in business marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b7d3582512e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"41a51ac276960\",\"_type\":\"span\",\"marks\":[],\"text\":\"Some examples of high-impact use cases for WhatsApp in business marketing are:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"76a5883cdd20\",\"_type\":\"block\",\"children\":[{\"_key\":\"fa845a9a90510\",\"_type\":\"span\",\"marks\":[],\"text\":\"Abandoned registration, sign-up, or onboarding dropoff\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3a3fbcaff4bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"76e3c97e8f3f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Abandoned cart\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c01de834c6d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"01607fe1cdcc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Loyalty program enrollment\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2cb7f0266f2c\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d51f590c4a90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sales and promotions\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a88fa87e19b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"12da93651bf80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Back-in-stock and low stock alerts\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5cfbec86b921\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4c4e25fa2fc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Upselling and cross-selling\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7c30d89958b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9307e1a20c10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Order updates and confirmation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6c22a4de47fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2f56cd4a9330\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer surveys and product feedback\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0ce33f95125c\",\"_type\":\"block\",\"children\":[{\"_key\":\"48295082de0e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"New product announcements\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6d69974e06b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8d15b15d9380\",\"_type\":\"span\",\"marks\":[],\"text\":\"Content recommendation campaign\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14add0597f30\",\"_type\":\"block\",\"children\":[{\"_key\":\"101103ee6fd90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Win-back campaigns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"26f755124a46\",\"_type\":\"block\",\"children\":[{\"_key\":\"c1d448eb25090\",\"_type\":\"span\",\"marks\":[],\"text\":\"How can I grow my WhatsApp subscriber list?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"cbddf31b8099\",\"_type\":\"block\",\"children\":[{\"_key\":\"b7d8c396a7bf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The best way to get WhatsApp subscribers is to offer value-based incentives like discounts, VIP access, or helpful content in exchange for opt-ins. Consider promoting your WhatsApp channel across other platforms, like your website, landing pages, and social channels. Use phone number capture forms, QR codes, or links to collect opt-ins. How can I engage my WhatsApp subscriber list in creative ways?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e8717255f6b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a935578ca6d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To engage your WhatsApp subscriber list, you can offer VIP, exclusive content and deals to those who subscribe, personalize messages to increase engagement, make full use of the visual and interactive elements, run polls, quizzes, or contests. You can also gamify your messaging with quick replies, or even use video messages to tease upcoming launches or promote user-generated content. 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Connect with customers on WhatsApp, drive sales, and build stronger relationships. \",\"pageTitle\":\"WhatsApp Marketing: The Complete Guide for 2025\",\"slug\":{\"_type\":\"slug\",\"current\":\"whatsapp-marketing\"}},\"title\":\"The complete guide to WhatsApp marketing\"},{\"_id\":\"86af48d5-0550-4186-ad28-5fe7eb324a9c\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"dbe325cff705\",\"_type\":\"block\",\"children\":[{\"_key\":\"81a5eb3312c20\",\"_type\":\"span\",\"marks\":[],\"text\":\"In December 2023, Braze launched applications for \"},{\"_key\":\"81a5eb3312c21\",\"_type\":\"span\",\"marks\":[\"1a038f292077\"],\"text\":\"Tech for an Equitable Future\"},{\"_key\":\"81a5eb3312c22\",\"_type\":\"span\",\"marks\":[],\"text\":\", an expansion of the original \"},{\"_key\":\"81a5eb3312c23\",\"_type\":\"span\",\"marks\":[\"853e3adfcb32\"],\"text\":\"Tech for Black Founders\"},{\"_key\":\"81a5eb3312c24\",\"_type\":\"span\",\"marks\":[],\"text\":\" product grant program to support more underrepresented groups from more regions of the world. 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The program’s ultimate goal is to empower these founders to build successful, sustainable businesses.\"}],\"markDefs\":[{\"_key\":\"1a038f292077\",\"_type\":\"link\",\"href\":\"https://www.braze.com/techforequitablefuture\"},{\"_key\":\"853e3adfcb32\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/announcing-the-2023-braze-tech-for-black-founders-cohort\"}],\"style\":\"normal\"},{\"_key\":\"8946831ffed5\",\"_type\":\"block\",\"children\":[{\"_key\":\"20e331056f54\",\"_type\":\"span\",\"marks\":[],\"text\":\"Our \"},{\"_key\":\"1945a2fa776d1\",\"_type\":\"span\",\"marks\":[\"7caedb444e8d\"],\"text\":\"fourth annual call for applications\"},{\"_key\":\"1945a2fa776d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" received over 320 inquiries received across the APAC, EMEA, and North America regions. Selections were made based on overall product fit, understanding of how Braze can influence their business goals, and bandwidth for timely implementation of the Braze platform. Since accepting the newest cohort of 17 companies highlighted below, the Braze Tech for an Equitable Future program now provides a total of 31 early-stage startups with free or discounted access to our comprehensive customer engagement platform, including 16 women-founded businesses—totalling more than $900,000 in Annualized Product Value donated in FY’25 alone as of August 13, 2024.\"}],\"markDefs\":[{\"_key\":\"7caedb444e8d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-expands-product-grant-program-and-opens-applications-for-tech-for-an-equitable-future\"}],\"style\":\"normal\"},{\"_key\":\"2401081dfb3a\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ae00a585fff\",\"_type\":\"span\",\"marks\":[],\"text\":\"We are proud to share that this is our largest cohort of product grant customers to date, emphasizing our continued commitment to the pursuit of equity and inclusion in the technology industry. 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This year, we also introduced partner-led onboarding for a select number of new companies in collaboration with \"},{\"_key\":\"f822e3c2ef73\",\"_type\":\"span\",\"marks\":[\"d6cdfff7ed39\"],\"text\":\"CLEARGOALS\"},{\"_key\":\"98f7cbf8c9ae\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"872cef294d2d7\",\"_type\":\"span\",\"marks\":[\"87967784cffe\"],\"text\":\"ConsultMyApp\"},{\"_key\":\"872cef294d2d8\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"872cef294d2d9\",\"_type\":\"span\",\"marks\":[\"790de66182e0\"],\"text\":\"Massive Rocket\"},{\"_key\":\"872cef294d2d10\",\"_type\":\"span\",\"marks\":[],\"text\":\", allowing us to build a scalable foundation for future cohorts. These enterprise-level support services are designed to give participating companies a significant advantage and advance their access to future opportunities.\"}],\"markDefs\":[{\"_key\":\"0272166c62d6\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-success-a-day-in-the-life\"},{\"_key\":\"c8cb43762f28\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/page/certification\"},{\"_key\":\"e055a4a97e46\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/get-braze-certified\"},{\"_key\":\"87967784cffe\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/solutions-partners/consultmyapp\"},{\"_key\":\"790de66182e0\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/solutions-partners/massive-rocket\"},{\"_key\":\"d6cdfff7ed39\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://cleargoals.com/\"}],\"style\":\"normal\"},{\"_key\":\"ac266fa2f1d7\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b1eb6fad9fa\",\"_type\":\"span\",\"marks\":[],\"text\":\"With that, we are excited to announce the 17 startups selected for our 2024 cohort below. 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They are on a mission to unite Black professionals, entrepreneurs, and businesses with wider networks, including Black-focused organizations, companies and investors. \"},{\"_key\":\"ae731fbf06ae2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Founded by Flavilla Fongang.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"f6a6ea852e81\",\"_type\":\"link\",\"href\":\"https://theblackrise.com/\"}],\"style\":\"normal\"},{\"_key\":\"e3fa077651ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"7580fc084b0e0\",\"_type\":\"span\",\"marks\":[\"8ed072d31e1c\"],\"text\":\"CultureLancer\"},{\"_key\":\"7580fc084b0e1\",\"_type\":\"span\",\"marks\":[],\"text\":\" (Houston, TX): CultureLancer is on a mission to bridge the gap between academic knowledge and real-world skills, preparing students for the jobs of tomorrow. \"},{\"_key\":\"7580fc084b0e2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Founded by Brianna Brazle.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"8ed072d31e1c\",\"_type\":\"link\",\"href\":\"https://culturelancer.com/\"}],\"style\":\"normal\"},{\"_key\":\"f2d8527e7790\",\"_type\":\"block\",\"children\":[{\"_key\":\"828eb020addb0\",\"_type\":\"span\",\"marks\":[\"92987f4855a8\"],\"text\":\"Flexie\"},{\"_key\":\"828eb020addb1\",\"_type\":\"span\",\"marks\":[],\"text\":\" (Charlotte, NC): Flexie is a future-of-work technology startup that leverages AI to connect companies to local untapped youth talent instantly. \"},{\"_key\":\"828eb020addb2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Founded by William Ward.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"92987f4855a8\",\"_type\":\"link\",\"href\":\"https://goflexie.com/\"}],\"style\":\"normal\"},{\"_key\":\"659543ff82c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2b47c4065ea0\",\"_type\":\"span\",\"marks\":[\"15d23680f11a\"],\"text\":\"Foode\"},{\"_key\":\"f2b47c4065ea1\",\"_type\":\"span\",\"marks\":[],\"text\":\" (Chicago, IL): Foode integrates consumers' favorite dining tools, connecting them effortlessly to the most trusted and personalized dining experiences. 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Davis.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"09e79a28ffb2\",\"_type\":\"link\",\"href\":\"https://www.themetricmate.com/\"}],\"style\":\"normal\"},{\"_key\":\"b42ca512ed68\",\"_type\":\"block\",\"children\":[{\"_key\":\"be8b3450959b0\",\"_type\":\"span\",\"marks\":[\"b03442046b07\"],\"text\":\"NurseBridge\"},{\"_key\":\"be8b3450959b1\",\"_type\":\"span\",\"marks\":[],\"text\":\" (Tulsa, OK): NurseBridge is a healthcare staffing platform that provides a highly automated three-sided marketplace for clients, candidates, and agencies dedicated to improving the lives of rural Americans. \"},{\"_key\":\"be8b3450959b2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Founded by Patience Gitau and Emmanuel Ezechinonso.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"b03442046b07\",\"_type\":\"link\",\"href\":\"https://thenursebridge.com/\"}],\"style\":\"normal\"},{\"_key\":\"76f914993a00\",\"_type\":\"block\",\"children\":[{\"_key\":\"61b5cf9db5030\",\"_type\":\"span\",\"marks\":[\"644f5d97725a\"],\"text\":\"Productions.com\"},{\"_key\":\"61b5cf9db5031\",\"_type\":\"span\",\"marks\":[],\"text\":\" (Atlanta, GA): Productions.com fills the needs of production brands by making it easy to hire local, qualified crew who meet their criteria for budget, skills, and experience—no matter where they produce content. \"},{\"_key\":\"61b5cf9db5032\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Founded by Carolyn Pitt.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"644f5d97725a\",\"_type\":\"link\",\"href\":\"http://productions.com\"}],\"style\":\"normal\"},{\"_key\":\"51fd11de68b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"fe23d7b592380\",\"_type\":\"span\",\"marks\":[\"8c20ee12f2dd\"],\"text\":\"Sortd\"},{\"_key\":\"fe23d7b592381\",\"_type\":\"span\",\"marks\":[],\"text\":\" (Sydney, Australia): Sortd is dedicated to simplifying the way we shop online for more informed and efficient purchases using wishlisting, peer-to-peer advice and social commerce as core drivers. \"},{\"_key\":\"fe23d7b592382\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Founded by Jodine Holli Wolman and Alexis Aaron.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"8c20ee12f2dd\",\"_type\":\"link\",\"href\":\"https://www.getsortd.co/\"}],\"style\":\"normal\"},{\"_key\":\"a3425634aba5\",\"_type\":\"block\",\"children\":[{\"_key\":\"49a5c3b7cccd0\",\"_type\":\"span\",\"marks\":[\"128587c78b53\"],\"text\":\"TheraMotive\"},{\"_key\":\"49a5c3b7cccd1\",\"_type\":\"span\",\"marks\":[],\"text\":\" (New York, NY): TheraMotive is a health technology company whose A.I. and Virtual Reality powered mobile clinics deliver inclusive \\\"Healthcare on Demand\\\" experiences across all zip codes. \"},{\"_key\":\"49a5c3b7cccd2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Founded by Dr. Lola Omishore.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"128587c78b53\",\"_type\":\"link\",\"href\":\"https://www.theramotive.com/\"}],\"style\":\"normal\"},{\"_key\":\"645eff4c0fd3\",\"_type\":\"block\",\"children\":[{\"_key\":\"00d13113593a0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Interested in learning more about the program? Visit the \"},{\"_key\":\"00d13113593a1\",\"_type\":\"span\",\"marks\":[\"15f617733540\",\"em\"],\"text\":\"Tech for an Equitable Future program page\"},{\"_key\":\"00d13113593a2\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" for more information.\"}],\"markDefs\":[{\"_key\":\"15f617733540\",\"_type\":\"link\",\"href\":\"https://www.braze.com/techforequitablefuture\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/9bcc5cbd70c604bbd288ae56e71e6a0ec2b13cc3-1500x1500.png\",\"publishedDate\":\"2024-08-19T14:23:33.080Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-317aabfece265199ea271a325eb7969bc2e30b7c-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"We are excited to announce the 17 startups selected for our 2024 Tech for an Equitable Future cohort below.\",\"pageTitle\":\"Braze adds 17 companies to its 2024 Tech for an Equitable Future Cohort\",\"slug\":{\"_type\":\"slug\",\"current\":\"2024-tech-for-an-equitable-future-cohort\"}},\"title\":\"Braze adds 17 companies to its 2024 Tech for an Equitable Future Cohort\"},{\"_id\":\"imported-craft-688866\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"b9f72062b319\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9f72062b3190\",\"_type\":\"span\",\"marks\":[],\"text\":\"With a jaw-dropping \"},{\"_key\":\"b9f72062b3191\",\"_type\":\"span\",\"marks\":[\"c8a7971daecf\"],\"text\":\"open rate of 98%\"},{\"_key\":\"b9f72062b3192\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"b9f72062b3193\",\"_type\":\"span\",\"marks\":[\"a439207558be\"],\"text\":\"2 billion monthly active users\"},{\"_key\":\"b9f72062b3194\",\"_type\":\"span\",\"marks\":[],\"text\":\" in over \"},{\"_key\":\"b9f72062b3195\",\"_type\":\"span\",\"marks\":[\"4509fa514717\"],\"text\":\"180 countries\"},{\"_key\":\"b9f72062b3196\",\"_type\":\"span\",\"marks\":[],\"text\":\", it’s clear that WhatsApp represents a big opportunity for marketers. Although WhatsApp initially only allowed \"},{\"_key\":\"b9f72062b3197\",\"_type\":\"span\",\"marks\":[\"b2d9ce0ea616\"],\"text\":\"customer support use cases\"},{\"_key\":\"b9f72062b3198\",\"_type\":\"span\",\"marks\":[],\"text\":\", Meta recently opened the door to marketing messaging, giving brands the ability to connect with people on a channel that’s already ingrained in their daily lives. With a \"},{\"_key\":\"b9f72062b3199\",\"_type\":\"span\",\"marks\":[\"5028fa17e8a0\"],\"text\":\"penetration rate of over 85%\"},{\"_key\":\"b9f72062b31910\",\"_type\":\"span\",\"marks\":[],\"text\":\" in Europe, Asia Pacific, and South America, WhatsApp is an ideal platform to reach your customers with personally relevant messaging experiences.\"}],\"markDefs\":[{\"_key\":\"c8a7971daecf\",\"_type\":\"link\",\"href\":\"https://business.whatsapp.com/blog/getting-value-from-whatsapp-messaging-marketing-edition\"},{\"_key\":\"a439207558be\",\"_type\":\"link\",\"href\":\"https://blog.whatsapp.com/two-billion-users-connecting-the-world-privately\"},{\"_key\":\"4509fa514717\",\"_type\":\"link\",\"href\":\"https://www.whatsapp.com/about/\"},{\"_key\":\"b2d9ce0ea616\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25559\",\"_type\":\"reference\"}},{\"_key\":\"5028fa17e8a0\",\"_type\":\"link\",\"href\":\"https://www.statista.com/statistics/1311229/whatsapp-usage-messaging-app-users-by-country/\"}],\"style\":\"normal\"},{\"_key\":\"561cf192a454\",\"_type\":\"block\",\"children\":[{\"_key\":\"561cf192a4540\",\"_type\":\"span\",\"marks\":[],\"text\":\"So, what kinds of creativity can WhatApp unlock for marketers? This channel is an ideal one for brands looking to build 1:1 connections and potentially strengthen engagement with their customer base. Plus, the channel’s \"},{\"_key\":\"561cf192a4541\",\"_type\":\"span\",\"marks\":[\"116814c94e43\"],\"text\":\"two-way messaging flow\"},{\"_key\":\"561cf192a4542\",\"_type\":\"span\",\"marks\":[],\"text\":\" is perfect for delivering the kinds of personalized and dynamic campaigns that today’s customers crave. WhatsApp has features and functionality to facilitate these two-way conversations, including quick replies buttons that your customers can easily select instead of typing out responses and call-to-action buttons to easily direct them to your app or website.From seamless \"},{\"_key\":\"561cf192a4543\",\"_type\":\"span\",\"marks\":[\"7507415842f8\"],\"text\":\"onboarding\"},{\"_key\":\"561cf192a4544\",\"_type\":\"span\",\"marks\":[],\"text\":\" flows to monetization efforts like back-in-stock notifications to loyalty and win-back campaigns, WhatsApp can serve up compelling experiences no matter which stage of the lifecycle your customer is in. WhatsApp’s reach and versatility make it a powerful new channel to add to your customer engagement toolkit. Let’s explore how you can use it effectively to reach your goals.\"}],\"markDefs\":[{\"_key\":\"116814c94e43\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-623397\",\"_type\":\"reference\"}},{\"_key\":\"7507415842f8\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-731\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"03952527373f\",\"_type\":\"block\",\"children\":[{\"_key\":\"03952527373f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Making the Most of Your WhatsApp Marketing Efforts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0a14d12aa0c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a14d12aa0c40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adding a new channel in your marketing mix is just the beginning. Next, you’ve got to learn how to use it for maximum impact. WhatsApp is a premium channel, meaning you may gain enormous business value out of it, but you also need to be thoughtful about how you use it; that means thinking through who it makes sense to connect with on this channel and what you say to them when you do. While WhatsApp offers the flexibility to engage your customers at every stage of their lifecycle, in order to see a stronger ROI, you will need to use this channel to deliver specific, \"},{\"_key\":\"0a14d12aa0c41\",\"_type\":\"span\",\"marks\":[\"a99ff2d8704a\"],\"text\":\"high-value actions\"},{\"_key\":\"0a14d12aa0c42\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"a99ff2d8704a\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-6681\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"42fe408d6f32\",\"_type\":\"block\",\"children\":[{\"_key\":\"42fe408d6f320\",\"_type\":\"span\",\"marks\":[],\"text\":\"Context is everything when it comes to customer engagement. WhatsApp is an intimate channel that people use every day to send messages to friends and family. When customers hear from a brand over WhatsApp, they expect those communications to be equally valuable and deeply personalized to their interests and needs. This is not the place to direct a high volume of messages in one day or send broader announcements that don’t speak to the customer individually. Put simply, WhatsApp is not a channel for \"},{\"_key\":\"42fe408d6f321\",\"_type\":\"span\",\"marks\":[\"01e934553f90\"],\"text\":\"batch and blast\"},{\"_key\":\"42fe408d6f322\",\"_type\":\"span\",\"marks\":[],\"text\":\" communications. Reserve your lower priority, less targeted communications for other channels.\"}],\"markDefs\":[{\"_key\":\"01e934553f90\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7611\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e499b2793fea\",\"_type\":\"block\",\"children\":[{\"_key\":\"e499b2793fea0\",\"_type\":\"span\",\"marks\":[],\"text\":\"3 WhatsApp Marketing Use Cases Designed to Drive High-Value Actions\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0afa32e6f500\",\"_type\":\"block\",\"children\":[{\"_key\":\"0afa32e6f5000\",\"_type\":\"span\",\"marks\":[],\"text\":\"So what are some examples of campaigns that will likely drive high-value actions while taking advantage of the platform’s rich, two-way functionality? Below, we dive into three use cases that showcase how WhatsApp can potentially supercharge your customer engagement efforts. We’ve mapped these to the most critical pillars of customer engagement: Activation, Monetization, and Retention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"add30e682c24\",\"_type\":\"block\",\"children\":[{\"_key\":\"add30e682c240\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Customer Activation: Abandoned Onboarding Campaign\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"hRRpNsei\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-a2b4daa91f65c489126694634d6c5a74f74d8450-2400x1150-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"bcff462065da\",\"_type\":\"block\",\"children\":[{\"_key\":\"bcff462065da0\",\"_type\":\"span\",\"marks\":[],\"text\":\"You’ve acquired a new customer and successfully encouraged them to download your app or create an account with your brand. However, getting them to finish their onboarding is another story. As a marketer, you know that an incomplete onboarding can lead to missing information on a customer profile and missed opportunities for engagement. With WhatsApp, you can re-engage these customers on an \"},{\"_key\":\"bcff462065da1\",\"_type\":\"span\",\"marks\":[\"814c255bbbe9\"],\"text\":\"out-of-product channel\"},{\"_key\":\"bcff462065da2\",\"_type\":\"span\",\"marks\":[],\"text\":\" to gather information you might otherwise collect in your app or on your website. WhatsApp’s rich functionality and interactive qualities make it a perfect fit for driving high-value actions early on in the customer lifecycle to help convince newer customers to stick around and convert later on.\"}],\"markDefs\":[{\"_key\":\"814c255bbbe9\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-82305\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"c44c8e3edad7\",\"_type\":\"block\",\"children\":[{\"_key\":\"c44c8e3edad70\",\"_type\":\"span\",\"marks\":[],\"text\":\"In this example, fictional travel startup Upon Voyage creates an abandoned onboarding campaign to \"},{\"_key\":\"c44c8e3edad71\",\"_type\":\"span\",\"marks\":[\"f365e5ea0b58\"],\"text\":\"re-engage\"},{\"_key\":\"c44c8e3edad72\",\"_type\":\"span\",\"marks\":[],\"text\":\" new users. To close the gap and capture information essential to delivering the best possible customer experience, they send a WhatsApp message \"},{\"_key\":\"c44c8e3edad73\",\"_type\":\"span\",\"marks\":[\"b7bde23a1f46\"],\"text\":\"deep linking\"},{\"_key\":\"c44c8e3edad74\",\"_type\":\"span\",\"marks\":[],\"text\":\" the customer to where they left off in their onboarding flow. Alternatively, marketers can use WhatsApp’s two-way capabilities (like quick reply buttons) to collect information directly in the WhatsApp thread. Not only do campaigns like this help brands engage customers more effectively in the short term, but collecting this information may help you build better experiences later on by leveraging their responses to surface relevant content and feed your \"},{\"_key\":\"c44c8e3edad75\",\"_type\":\"span\",\"marks\":[\"3b28cfd65e98\"],\"text\":\"recommendation engines\"},{\"_key\":\"c44c8e3edad76\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"f365e5ea0b58\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-447362\",\"_type\":\"reference\"}},{\"_key\":\"b7bde23a1f46\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12077\",\"_type\":\"reference\"}},{\"_key\":\"3b28cfd65e98\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-143116\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"82a5a25e28ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"82a5a25e28ff0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pro Tip: \"},{\"_key\":\"82a5a25e28ff1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Motivating customers to complete registration and onboarding may reduce your customer acquisition cost (CAC) and facilitate a more personalized customer experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7b693f5528eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b693f5528eb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Additional Use Cases:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"61d85f8c4929\",\"_type\":\"block\",\"children\":[{\"_key\":\"61d85f8c49290\",\"_type\":\"span\",\"marks\":[],\"text\":\"Account Creation Campaign\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9012e2548f1f\",\"_type\":\"block\",\"children\":[{\"_key\":\"9012e2548f1f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Welcome Campaign\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3b6e16b1e6ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b6e16b1e6ee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Onboarding Campaign\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bec5573da127\",\"_type\":\"block\",\"children\":[{\"_key\":\"bec5573da1270\",\"_type\":\"span\",\"marks\":[],\"text\":\"App Download Campaign\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cc593af30557\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc593af305570\",\"_type\":\"span\",\"marks\":[],\"text\":\"Referral Campaign\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2175dc853980\",\"_type\":\"block\",\"children\":[{\"_key\":\"2175dc8539800\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Monetization: Abandoned Cart Campaign\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"x2h8PYU9\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-1acdd8968251a88275073a030305a27cbf177bea-2400x1150-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"ffdc42fc03fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffdc42fc03fb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once you’ve onboarded your users and brought them into your brand experience, it can still take a little time to encourage them to make a purchase. WhatsApp may help drive the purchasing behaviors that could lead to higher-value customers. For instance, WhatsApp makes it easy for you to help simplify the checkout process for a user, which may seamlessly drive upsells and cross-sells, or promote sales or restocks for products relevant to a particular user.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b0f9989fe544\",\"_type\":\"block\",\"children\":[{\"_key\":\"b0f9989fe5440\",\"_type\":\"span\",\"marks\":[],\"text\":\"As an example, let’s look at Calorie Rocket, a fictional food delivery service. When they noticed their customers were adding menu items to their cart without completing their transactions, Calorie Rocket sent a triggered abandoned cart campaign to users on WhatsApp to bring them back to the checkout flow. To sweeten the deal even further (and pique user’ interest), Calorie Rocket threw in a promo for free delivery if users ordered within the hour. WhatsApp’s clear call-to-action was used to further simplify the checkout process and for the user to redeem a promotion with the mere tap of a button. Calorie Rocket could also \"},{\"_key\":\"b0f9989fe5441\",\"_type\":\"span\",\"marks\":[\"3460b9ad0071\"],\"text\":\"A/B test\"},{\"_key\":\"b0f9989fe5442\",\"_type\":\"span\",\"marks\":[],\"text\":\" to pinpoint with precision the ideal timing window for these messages to ensure optimized conversions.\"}],\"markDefs\":[{\"_key\":\"3460b9ad0071\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-9228\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"c0e5f5fe12ed\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0e5f5fe12ed0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pro Tip: \"},{\"_key\":\"c0e5f5fe12ed1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Leverage out-of-product channels like WhatsApp to reach customers after they’ve left your app or website for “just in time” messages like abandoned cart and limited time only campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cb9d3a71abed\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb9d3a71abed0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Additional Use Cases:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bfe65bdbff3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfe65bdbff3f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Discounts \u0026 Sales Campaign\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6ed7f2048d2e\",\"_type\":\"block\",\"children\":[{\"_key\":\"6ed7f2048d2e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Upsell Campaign\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"647c976a82ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"647c976a82ee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Seasonal Promotion Campaign\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"affc59a5efd2\",\"_type\":\"block\",\"children\":[{\"_key\":\"affc59a5efd20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Subscription Renewal Campaign\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3192b96e6cae\",\"_type\":\"block\",\"children\":[{\"_key\":\"3192b96e6cae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Low Stock / Back-in-Stock Campaigns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"619c496416d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"619c496416d50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cross-Sell Campaign\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3ec9ccc2f5c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"3ec9ccc2f5c90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Buy It Again Campaign\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a0d5f7027a9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0d5f7027a9f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Retention: Loyalty Enrollment Campaign\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"Ts8z1Lk0\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-b7a1019d9e9a1dcb73985523fda0b982d013a3f9-2400x1150-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"788e44f1ba0d\",\"_type\":\"block\",\"children\":[{\"_key\":\"788e44f1ba0d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Whether you’re a \"},{\"_key\":\"788e44f1ba0d1\",\"_type\":\"span\",\"marks\":[\"48efcbbd3abe\"],\"text\":\"FinTech\"},{\"_key\":\"788e44f1ba0d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" or an \"},{\"_key\":\"788e44f1ba0d3\",\"_type\":\"span\",\"marks\":[\"9c98498ec92e\"],\"text\":\"eCommerce\"},{\"_key\":\"788e44f1ba0d4\",\"_type\":\"span\",\"marks\":[],\"text\":\" brand, the competition out there today is stiff. Every day, hundreds of brands in your category compete to capture your existing customers’ attention—so it’s worth putting in the extra effort to retain them.\"}],\"markDefs\":[{\"_key\":\"48efcbbd3abe\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-746\",\"_type\":\"reference\"}},{\"_key\":\"9c98498ec92e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-535\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"1de519166b64\",\"_type\":\"block\",\"children\":[{\"_key\":\"1de519166b640\",\"_type\":\"span\",\"marks\":[],\"text\":\"Take fictional clothing retailer Flash \u0026 Thread. Consumers have more clothing options than ever before, leaving Flash \u0026 Thread struggling to keep their customers’ attention past first purchase. With WhatsApp, they were able to send conversational messages about the value of joining their loyalty program. Consumers saw the benefit of the joining—such as discounts and exclusive access to new collections—and were able to join the loyalty program with a tap of a button. By driving more customers to their loyalty program, Flash \u0026 Thread can likely improve customer retention and customer lifetime value.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4dd3838f2b37\",\"_type\":\"block\",\"children\":[{\"_key\":\"4dd3838f2b370\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pro Tip: \"},{\"_key\":\"4dd3838f2b371\",\"_type\":\"span\",\"marks\":[],\"text\":\"Because many users stay in touch with one another on WhatsApp, it’s perfect for building deeper relationships with high-value customers through loyalty programming. 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Braze offers native support for the WhatsApp channel and our platform is built to help you tap into its massive global audience and deliver 1:1 customer conversations at scale. In a rapidly changing landscape, we can help you get your WhatsApp program running quickly. If you’re looking to add WhatsApp to your marketing mix or have done so already and want to find ways to drive the most value out of this powerful channel, we’ve got you covered.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0bcd8c005a6e\",\"_type\":\"block\",\"children\":[{\"_key\":\"0bcd8c005a6e0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Curious to dive into more WhatsApp use cases that may drive business value? 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