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href="/pt-br/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mídia e Entretenimento</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Delivery</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/pt-br/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee while looking at a laptop computer ." loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">Análise Global de Engajamento do Cliente de 2025</span><span class="text-md font-normal text-gray-600">Em nossa quinta Análise Global do Engajamento do Cliente, estamos examinando as principais tendências emergentes para os profissionais de marketing em 2025.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Parceiros<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Parceiros" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Parceiros"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore e conecte-se com nossos parceiros confiáveis de tecnologia ou soluções</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Soluções</span><span class="text-sm font-normal text-gray-600">Descubra nossas parcerias com as principais agências, consultorias e integradores de sistemas do mundo</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Tecnologia</span><span class="text-sm font-normal text-gray-600">Conheça nossas mais de 140 integrações de parceiros de tecnologia.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Materiais<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Materiais" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Materiais"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Veja</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Hub de Materiais</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Casos de Sucesso</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Guias e Relatórios</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Vídeos (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Eventos e Webinars</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/pt-br"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">Documentação para o Usuário</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Cresça</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire Customer Community (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Champion (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certificação</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Suporte</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Visão Geral do Suporte</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Profissionais da Braze</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Planos de Sucesso da Braze</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Empresa<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Empresa" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Empresa"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Sobre Nós</span><span class="text-sm font-normal text-gray-600">Saiba como a Braze se tornou a principal plataforma de engajamento do cliente.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Relações com Investidores (EN)</span><span class="text-sm font-normal text-gray-600">Receba as últimas notícias, números e resultados financeiros.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Carreiras (EN)</span><span class="text-sm font-normal text-gray-600">Descubra vagas de emprego e por que as pessoas adoram trabalhar na Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">Explore nossos dados ambientais, sociais e de governança corporativa.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Notícias (EN)</span><span class="text-sm font-normal text-gray-600">Saiba mais sobre os últimos acontecimentos no Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Jurídicos (EN)</span><span class="text-sm font-normal text-gray-600">Obtenha informações sobre nossos termos legais, políticas, conformidade e muito mais.</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">Está procurando por outra coisa?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6a001f05a9d062777d6c83e6102a5cc2d9ae9c11-640x360.webp&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">6<!-- --> leitura mínima</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">Engajamento do cliente: o que é, como engajar + dicas práticas</h4><div><div class="mb-4 hidden md:flex md:flex-col"><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Equipe Braze</h6></div></div></div><span class="text-sm font-medium text-gray-500">07 de março de 2026</span></div></div></div></a></div></div><div data-index="3" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="Engajamento do cliente: o que é, como engajar + dicas práticas" href="/pt-br/resources/articles/engajamento-do-cliente"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="Engajamento do cliente: o que é, como engajar + dicas práticas" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6a001f05a9d062777d6c83e6102a5cc2d9ae9c11-640x360.webp&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6a001f05a9d062777d6c83e6102a5cc2d9ae9c11-640x360.webp&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6a001f05a9d062777d6c83e6102a5cc2d9ae9c11-640x360.webp&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">6<!-- --> leitura mínima</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">Engajamento do cliente: o que é, como engajar + dicas práticas</h4><div><div class="mb-4 hidden md:flex md:flex-col"><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Equipe Braze</h6></div></div></div><span class="text-sm font-medium text-gray-500">01 de março de 2024</span></div></div></div></a></div></div><div data-index="4" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="Growth Marketing: entenda o 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4686f2380ec722602c87e420793a6f3eca4d24db-1200x1200.webp&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">10<!-- --> leitura mínima</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">Growth Marketing: entenda o método por trás do crescimento</h4><div><div class="mb-4 hidden md:flex md:flex-col"><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Equipe Braze</h6></div></div></div><span class="text-sm font-medium text-gray-500">07 de março de 2026</span></div></div></div></a></div></div><div data-index="5" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="Mensagens do Dia do Cliente: exemplos, ideias e boas práticas" href="/pt-br/resources/articles/mensagens-dia-do-cliente"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="Mensagens do Dia do Cliente: exemplos, ideias e boas práticas" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Faec5837576b5d8915e03a7be45974ecc06176761-1200x675.webp&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Faec5837576b5d8915e03a7be45974ecc06176761-1200x675.webp&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Faec5837576b5d8915e03a7be45974ecc06176761-1200x675.webp&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">9<!-- --> leitura mínima</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">Mensagens do Dia do Cliente: exemplos, ideias e boas práticas</h4><div><div class="mb-4 hidden md:flex md:flex-col"><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" 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seguida, envie sua preferência.</span><span class="hidden" id="formInvalidBusinessEmail">Digite seu endereço de e-mail comercial.</span><div class="is-loading font-semibold text-center">Carregando...</div><form id="mktoForm_5084" class="newsletter-signup-form max-w-[330px] "></form></div></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="Marketing digital para WhatsApp: saiba tudo sobre o assunto" href="/pt-br/resources/articles/marketing-digital-para-whatsapp"><div class="search-result-card-image flex-none"><img alt="Uma mulher sorridente segura um telefone que exibe uma solicitação de pagamento "CashBlaster" no valor de US$ 50 para uma pizza, com o logotipo do WhatsApp acima." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" 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class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Equipe" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=96&q=75"/></div><span class="text-sm font-bold text-gray-900">Equipe<!-- --> <!-- -->Braze</span></div><span class="flex text-sm text-gray-500">24 de fevereiro de 2026</span></div></a></li><li class="ais-Hits-item"><a class="search-result-card 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gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Artigo</span><span class="text-sm text-gray-500">5<!-- --> leitura mínima</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">Mensagens personalizadas para WhatsApp: tipos e exemplos</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Equipe" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=96&q=75"/></div><span class="text-sm font-bold text-gray-900">Equipe<!-- --> <!-- -->Braze</span></div><span class="flex text-sm text-gray-500">13 de fevereiro de 2026</span></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="Mensagem automática de WhatsApp para clientes: boas práticas" href="/pt-br/resources/articles/mensagem-automatica-whatsapp-para-clientes"><div class="search-result-card-image flex-none"><img alt="Uma notificação digital da "Steppington" sobre um fundo verde com tema do WhatsApp, anunciando uma "Promoção de Cyber Monday" com a imagem de um smartwatch e outros equipamentos de ginástica." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F29f3963db27da2ae63b03338815b545a71dea8a4-1200x675.webp&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F29f3963db27da2ae63b03338815b545a71dea8a4-1200x675.webp&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F29f3963db27da2ae63b03338815b545a71dea8a4-1200x675.webp&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Artigo</span><span class="text-sm text-gray-500">7<!-- --> leitura mínima</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span 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Guia!</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Equipe" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=96&q=75"/></div><span class="text-sm font-bold text-gray-900">Equipe<!-- --> <!-- -->Braze</span></div><span class="flex text-sm text-gray-500">12 de fevereiro de 2026</span></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="Como automatizar o WhatsApp Business? 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Passo a passo!</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Equipe" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=96&q=75"/></div><span class="text-sm font-bold text-gray-900">Equipe<!-- --> <!-- -->Braze</span></div><span class="flex text-sm text-gray-500">10 de fevereiro de 2026</span></div></a></li><li class="ais-Hits-item"><a 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flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Artigo</span><span class="text-sm text-gray-500">19<!-- --> leitura mínima</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">Marketing com IA: como transformar dados em resultados reais</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Equipe" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=96&q=75"/></div><span class="text-sm font-bold text-gray-900">Equipe<!-- --> <!-- -->Braze</span></div><span class="flex text-sm text-gray-500">09 de fevereiro de 2026</span></div></a></li></ol></div><div class="ais-Pagination"><ul class="ais-Pagination-list w-full flex gap-2 border-t border-gray-200 mt-8 py-5"><li class="ais-Pagination-item ais-Pagination-item--disabled !text-gray-300 ais-Pagination-item--previousPage order-1 mr-auto !p-0 inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap font-semibold relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300"><span class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" aria-label="Voltar"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg><span>Voltar</span></span></li><li class="ais-Pagination-item ais-Pagination-item--page order-3 flex-none overflow-hidden w-10 h-10 rounded-full block text-md capitalize text-gray-600 hover:bg-primary-25 text-md ais-Pagination-item--selected bg-primary-100"><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/pt-br/resources/articles?page=1" aria-label="Link de paginação para o número da página 1">1</a></li><li class="ais-Pagination-item ais-Pagination-item--page order-3 flex-none overflow-hidden w-10 h-10 rounded-full block text-md capitalize text-gray-600 hover:bg-primary-25 text-md"><a 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disabled:text-gray-300"><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/pt-br/resources/articles?page=2" aria-label="Avançar"><span>Avançar</span><svg width="20" height="20" role="img" aria-label="arrow-right" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></a></li><li class="ais-Pagination-item ais-Pagination-item--lastPage hidden xs:block relative order-4 flex-none w-10 h-10 rounded-full block text-md capitalize text-gray-600 hover:bg-primary-25 ml-6 "><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/pt-br/resources/articles?page=9" aria-label="Link de paginação para o número da página 9"><span class="absolute flex-none right-12 pointer-events-none text-lg">...</span><span>9</span></a></li></ul></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="hora-de-ser-um-profissional-de-marketing-melhor" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">É hora de ser um profissional de marketing melhor</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/pt-br/get-started">Começar a usar</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/pt-br/product">Veja como a Braze funciona</a></div></div></div></div></section></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" 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text-gray-900 hover:text-primary-100" aria-label="Mensagens Web" href="/pt-br/product/web-messaging">Mensagens Web</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Audience Sync de Mídia" href="/pt-br/product/audience-sync">Audience Sync de Mídia</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Soluções</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" 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Utilize-o para enviar mensagens mais longas ou com design elaborado, como newsletters e campanhas promocionais;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"a6c1cd1e51f5\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/pt-br/product/email\"}],\"style\":\"normal\"},{\"_key\":\"38462ed93b3a\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b09ac2dbada\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"landing pages\"},{\"_key\":\"2a527c8441d2\",\"_type\":\"span\",\"marks\":[],\"text\":\": páginas criadas para campanhas específicas (como divulgação de e-books, webinars ou promoções), com foco em converter visitantes em leads ou clientes por meio de ações direcionadas;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"96987788058f\",\"_type\":\"block\",\"children\":[{\"_key\":\"facb42b18f16\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"mídia paga\"},{\"_key\":\"a9e2eeeca647\",\"_type\":\"span\",\"marks\":[],\"text\":\": são anúncios veiculados em plataformas como Google Ads, Facebook, Instagram e outras redes sociais. A mídia paga ajuda a promover conteúdos específicos, gerar conversões e aumentar o engajamento do cliente com mais alcance e precisão;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5d62aa18cb65\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d05d04e0e43\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"notificação de push\"},{\"_key\":\"ae3addeb6ff6\",\"_type\":\"span\",\"marks\":[],\"text\":\": é um \"},{\"_key\":\"5d9f89ac257b\",\"_type\":\"span\",\"marks\":[\"95ed6e80a76b\"],\"text\":\"alerta enviado por aplicativos e sites\"},{\"_key\":\"c2bfe566a39d\",\"_type\":\"span\",\"marks\":[],\"text\":\" para chamar a atenção dos consumidores diretamente na tela inicial do celular ou de outros dispositivos móveis. Funcionam bem para mensagens curtas e com chamadas para ação;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"95ed6e80a76b\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/pt-br/product/mobile-app-messaging\"}],\"style\":\"normal\"},{\"_key\":\"dfb1198000ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a9e5bc4e55c\",\"_type\":\"span\",\"marks\":[\"strong\",\"af5d86483ccf\"],\"text\":\"SMS\"},{\"_key\":\"b348c952071c\",\"_type\":\"span\",\"marks\":[],\"text\":\": mensagens de texto enviadas por meio de serviços integrados à base de contatos da marca. É um canal direto, ideal para comunicações urgentes ou ofertas relâmpago.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"af5d86483ccf\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/pt-br/product/sms\"}],\"style\":\"normal\"},{\"_key\":\"be1a9608a4ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"c56052696e9a\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9b44ab8f2664\",\"_type\":\"block\",\"children\":[{\"_key\":\"a53e881f6556\",\"_type\":\"span\",\"marks\":[],\"text\":\"A escolha dos canais ideais para engajamento do cliente depende do perfil do público e de suas preferências de comunicação. Por isso, é fundamental analisar esses aspectos antes de implementar uma estratégia, o que garante assertividade e melhores resultados.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6aeac5cd4f62\",\"_type\":\"block\",\"children\":[{\"_key\":\"903a1a9e4d0a\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9aaa062265c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"3227388fbe31\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leia também\"},{\"_key\":\"a761519f258d\",\"_type\":\"span\",\"marks\":[],\"text\":\": \"},{\"_key\":\"c05878b61ced\",\"_type\":\"span\",\"marks\":[\"5607cc2d5ae6\"],\"text\":\"Mensagens RCS: o próximo grande canal de marketing\"},{\"_key\":\"7a7acc01f375\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"5607cc2d5ae6\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/pt-br/resources/articles/future-of-rcs-vs-sms\"}],\"style\":\"normal\"},{\"_key\":\"83b13c902303\",\"_type\":\"block\",\"children\":[{\"_key\":\"7fb59b35aa7e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como aumentar o engajamento?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2bf930d77c24\",\"_type\":\"block\",\"children\":[{\"_key\":\"064b39f09811\",\"_type\":\"span\",\"marks\":[],\"text\":\"Após entender o que é engajamento de clientes e conhecer os canais ideais para engajá-los digitalmente, é hora de aprender como aumentar o engajamento da sua marca com as dicas a seguir.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bb5d20fa3de8\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca29af28f175\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Valorize a conexão humana\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"4483a7b1f18b\",\"_type\":\"block\",\"children\":[{\"_key\":\"5bd8c50a7309\",\"_type\":\"span\",\"marks\":[],\"text\":\"Clientes, sejam novos ou recorrentes, são pessoas — e esperam ser tratados como tal. Para aumentar o engajamento, \"},{\"_key\":\"1d280c3d372d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"utilize recursos que valorizem essa conexão\"},{\"_key\":\"79d037cb23b5\",\"_type\":\"span\",\"marks\":[],\"text\":\", como personalização de mensagens com o nome do cliente, envio de notificações baseadas em pedidos anteriores, além de sugestões de ofertas e eventos relevantes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"382d1d4c9b98\",\"_type\":\"block\",\"children\":[{\"_key\":\"2833baad02d9\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Invista na experiência multicanal\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"d1f3921b5594\",\"_type\":\"block\",\"children\":[{\"_key\":\"0630440359e3\",\"_type\":\"span\",\"marks\":[],\"text\":\"A estratégia de engajamento do cliente pode — e deve — envolver \"},{\"_key\":\"72caba7b539a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"múltiplos canais\"},{\"_key\":\"b4b591b87804\",\"_type\":\"span\",\"marks\":[],\"text\":\", o que possibilita alcançá-lo nos momentos mais oportunos. O uso de mensagens multicanal demonstrou ser altamente eficaz: aumentou em \"},{\"_key\":\"b1c4723586a0\",\"_type\":\"span\",\"marks\":[\"654015b2bae4\"],\"text\":\"cinco vezes o valor do ciclo de vida do cliente (CLTV)\"},{\"_key\":\"8c5ef0068d87\",\"_type\":\"span\",\"marks\":[],\"text\":\" e em 6,4 vezes a média de compras por usuário.\"}],\"markDefs\":[{\"_key\":\"654015b2bae4\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/the-cross-channel-marketing-difference-report\"}],\"style\":\"normal\"},{\"_key\":\"cb6ba31a5e67\",\"_type\":\"block\",\"children\":[{\"_key\":\"d25026086ba1\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Use dados para personalizar experiências\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"3044676d7563\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9a50f6ad55f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Saber como aumentar o engajamento também passa pelo \"},{\"_key\":\"388d62b2a435\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"uso inteligente de dados\"},{\"_key\":\"81c1525081bf\",\"_type\":\"span\",\"marks\":[],\"text\":\". Com informações adequadas, é possível criar campanhas personalizadas conforme os diferentes perfis de consumidor. Porém, é fundamental respeitar as leis e regulamentações de privacidade vigentes, como a LGPD no Brasil e o GDPR na Europa.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4e08496384d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"47b8ee19b978\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad3ca0bb1aa3\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce9b85c6f5e4\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Acompanhe as métricas de engajamento\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"b95ed12953d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"876ae84b1ca8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Medir os resultados é essencial para entender como aumentar o engajamento de forma contínua. Veja as \"},{\"_key\":\"8c592f266af1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"principais métricas\"},{\"_key\":\"61051f0de430\",\"_type\":\"span\",\"marks\":[],\"text\":\" que devem estar no radar dos profissionais de marketing:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e23affbbac99\",\"_type\":\"block\",\"children\":[{\"_key\":\"668c734a4aae\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aee921a68222\",\"_type\":\"block\",\"children\":[{\"_key\":\"79c8b9f8d339\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"taxa de cliques (CTR)\"},{\"_key\":\"2120873c0289\",\"_type\":\"span\",\"marks\":[],\"text\":\": mede a porcentagem de pessoas que clicaram em um link após abrir, por exemplo, um e-mail marketing;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9bcb619ba440\",\"_type\":\"block\",\"children\":[{\"_key\":\"e22fb7ef4d27\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"taxa de conversão\"},{\"_key\":\"5a29a4e2ad44\",\"_type\":\"span\",\"marks\":[],\"text\":\": indica quantos usuários realizaram a ação desejada em relação ao total impactado pela campanha;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7f82c93ce999\",\"_type\":\"block\",\"children\":[{\"_key\":\"847e9d006a8b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"taxa de retenção\"},{\"_key\":\"98d7a71450c1\",\"_type\":\"span\",\"marks\":[],\"text\":\": mostra a porcentagem de clientes que permaneceram ativos ao longo do tempo, considerando os que foram perdidos por rotatividade (churn);\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b1b9425ffacc\",\"_type\":\"block\",\"children\":[{\"_key\":\"e201755e42ae\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"usuários ativos mensais (MAU)\"},{\"_key\":\"04b39d1c09a5\",\"_type\":\"span\",\"marks\":[],\"text\":\": revela o número de usuários únicos engajados em um aplicativo a cada mês;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ce763233765b\",\"_type\":\"block\",\"children\":[{\"_key\":\"0fa32fe2aae3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"valor do ciclo de vida do cliente (CLTV)\"},{\"_key\":\"ecfba89b5aa2\",\"_type\":\"span\",\"marks\":[],\"text\":\": representa a receita total estimada que um cliente gera durante todo o relacionamento com a marca.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"88682b130b2f\",\"_type\":\"block\",\"children\":[{\"_key\":\"034b843e170c\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6c7cf7593514\",\"_type\":\"block\",\"children\":[{\"_key\":\"371e32829b6e\",\"_type\":\"span\",\"marks\":[],\"text\":\"💡 \"},{\"_key\":\"44e2f79fe3a5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Dica\"},{\"_key\":\"60a4459d16d8\",\"_type\":\"span\",\"marks\":[],\"text\":\": confira a \"},{\"_key\":\"72989762cd62\",\"_type\":\"span\",\"marks\":[\"dcb8f8a73196\"],\"text\":\"história de sucesso da HBO Max\"},{\"_key\":\"b85ac7035341\",\"_type\":\"span\",\"marks\":[],\"text\":\" e veja como a empresa aumentou em 15% o engajamento dos usuários do aplicativo e reduziu a taxa de cancelamento (churn) com a ajuda da plataforma Braze.\"}],\"markDefs\":[{\"_key\":\"dcb8f8a73196\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/pt-br/customers/hbo-max-latam-case-study\"}],\"style\":\"normal\"},{\"_key\":\"360bf8794420\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ed80b00220b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Crie uma jornada de engajamento do cliente inesquecível\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"aca9aa00b5cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"849d66e2d3b7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com as dicas para aumentar o engajamento do cliente apresentadas neste artigo, você pode começar a estruturar a jornada de compra da sua empresa com os pilares essenciais: responsividade, coesão e 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cliente!\"}],\"markDefs\":[{\"_key\":\"8c9bc04213be\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/pt-br/get-started\"}],\"style\":\"normal\"},{\"_key\":\"a09df2550e7d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e577c036fcc2\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"imported-craft-486\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Customer Engagement\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Engagement client\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Engajamento do cliente\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"カスタマーエンゲージメント\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"고객 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Mais do que campanhas isoladas, essa abordagem conecta dados, experimentação e aprendizado constante para gerar resultados sustentáveis.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc710bf267da\",\"_type\":\"block\",\"children\":[{\"_key\":\"591c5c3a60bb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Essa mudança reflete uma tendência mais ampla do mercado, em que decisões orientadas por dados e tecnologia ganham espaço nas estratégias de crescimento. \"},{\"_key\":\"f0b5f0399b67\",\"_type\":\"span\",\"marks\":[\"badd4e463b1a\"],\"text\":\"Relatórios recentes da Serasa Experian\"},{\"_key\":\"a7c8288e4138\",\"_type\":\"span\",\"marks\":[],\"text\":\" indicam que a leitura de comportamento se torna essencial à medida que o consumidor fica menos previsível e mais conectado a múltiplos canais.\"}],\"markDefs\":[{\"_key\":\"badd4e463b1a\",\"_type\":\"link\",\"href\":\"https://www.serasaexperian.com.br/conteudos/tendencias-de-marketing-2026\"}],\"style\":\"normal\"},{\"_key\":\"5c56e4933270\",\"_type\":\"block\",\"children\":[{\"_key\":\"adb92fb1b50c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Em vez de focar apenas o topo do funil, o Growth Marketing observa comportamento, identifica padrões e testa hipóteses com rapidez. O crescimento acontece por ajustes inteligentes, decisões baseadas em dados e uso estratégico de tecnologia, o que cria um ciclo de evolução constante, e não picos pontuais de resultados.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f0a4d6c3bdfa\",\"_type\":\"block\",\"children\":[{\"_key\":\"653df83fb5b2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Neste conteúdo, você aprende como a estratégia funciona na prática. Continue a leitura!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dbba7113f288\",\"_type\":\"block\",\"children\":[{\"_key\":\"f771b9ffaa00\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que é Growth Marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"af7e3f3748b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"b61738a4becd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Trata-se de uma abordagem orientada por dados que busca crescimento contínuo por meio de testes, experimentos e otimizações em toda a \"},{\"_key\":\"f14c92cb0753\",\"_type\":\"span\",\"marks\":[\"cdb6215f456d\"],\"text\":\"jornada do cliente\"},{\"_key\":\"3ad3f441cf2b\",\"_type\":\"span\",\"marks\":[],\"text\":\". A estratégia integra aquisição, ativação, retenção e monetização, guiada por métricas, aprendizado rápido, hipóteses validadas e decisões consistentes baseadas em evidências.\"}],\"markDefs\":[{\"_key\":\"cdb6215f456d\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"1a8177bc-42eb-4306-9992-5c945f5bb72b\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"a88592b20722\",\"_type\":\"block\",\"children\":[{\"_key\":\"6040fe85c2d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao contrário do marketing tradicional, essa metodologia não se limita à atração de novos públicos. A abordagem analisa comportamento, identifica gargalos e estrutura experimentos para aprimorar cada ponto de contato. Do primeiro acesso ao relacionamento de longo prazo, o foco equilibra aquisição e retenção de clientes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6d2da9e63626\",\"_type\":\"block\",\"children\":[{\"_key\":\"56d66589f66a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Agora que você já entende\"},{\"_key\":\"49f3180efc08\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" \"},{\"_key\":\"e2fa93abb0ce\",\"_type\":\"span\",\"marks\":[],\"text\":\"o que é Growth Marketing, fica mais fácil avançar para o próximo passo: compreender como essa estratégia funciona na prática e como os testes estruturados sustentam decisões mais inteligentes em ciclos contínuos de otimização.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8ed3bfe9de43\",\"_type\":\"block\",\"children\":[{\"_key\":\"7473f5e71d7c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como funciona uma estratégia de Growth Marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"85cacc61a419\",\"_type\":\"block\",\"children\":[{\"_key\":\"25b1049e8ad1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Essa estratégia opera por ciclos estruturados de análise, experimentação e otimização. Dados orientam hipóteses, testes rápidos validam aprendizados e resultados direcionam decisões que impactam aquisição, engajamento, monetização e retenção. O processo promove escala sustentável, previsibilidade operacional e evolução contínua da performance ao longo do funil.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"40352c4868eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"c1f8ca3004b2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Na prática, a equipe observa métricas, identifica oportunidades e cria experimentos controlados em canais, mensagens e experiências. Cada teste gera aprendizado acionável, reduz achismos e acelera decisões, conectando marketing, produto e dados em um único fluxo de crescimento.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9f9c1a7644c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"d56ec020860a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além de entender conceitos, saber como funciona uma estratégia de Growth Marketing contribui para estruturar práticas replicáveis, alinhadas ao comportamento do público e capazes de sustentar resultados de forma consistente.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a07dfab1163\",\"_type\":\"block\",\"children\":[{\"_key\":\"48f9fc725b0e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são os benefícios do Growth Marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a1e19666046b\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c02116c8aa4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os benefícios aparecem quando as decisões deixam de ser intuitivas e passam a ser guiadas por dados e experimentação contínua. A estratégia cria um ciclo de aprendizado constante que sustenta crescimento previsível e escalável. Nesse contexto, os principais ganhos são:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4adcaf5d4786\",\"_type\":\"block\",\"children\":[{\"_key\":\"baeb0ece494e\",\"_type\":\"span\",\"marks\":[],\"text\":\"decisões baseadas em dados reais e testes controlados;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cdd14f9cf506\",\"_type\":\"block\",\"children\":[{\"_key\":\"daeb1bfcf341\",\"_type\":\"span\",\"marks\":[],\"text\":\"crescimento sustentável ao longo do funil completo;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"465f3bd1627f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4a043304f0a\",\"_type\":\"span\",\"marks\":[],\"text\":\"maior eficiência na aquisição de clientes;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c52e93e4be33\",\"_type\":\"block\",\"children\":[{\"_key\":\"fdaae6eb11b2\",\"_type\":\"span\",\"marks\":[],\"text\":\"fortalecimento da retenção de clientes;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7ee75fbfbd69\",\"_type\":\"block\",\"children\":[{\"_key\":\"2567b218fb70\",\"_type\":\"span\",\"marks\":[],\"text\":\"otimização contínua de canais e mensagens.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"765f8c7c0855\",\"_type\":\"block\",\"children\":[{\"_key\":\"1820c92df7ed\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esses ganhos mostram, na prática, como os benefícios do Growth Marketing vão além dos resultados imediatos e sustentam o crescimento a longo prazo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6eaa31aa88e4\",\"_type\":\"block\",\"children\":[{\"_key\":\"7c7c64eae948\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são os principais canais de aquisição do Growth Marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d51ab3ca0cae\",\"_type\":\"block\",\"children\":[{\"_key\":\"ebd532690e63\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os canais são definidos a partir de dados, testes e potencial de escala. A estratégia prioriza canais mensuráveis, ajustáveis e integrados à jornada, o que permite identificar fontes mais eficientes, comparar desempenho com precisão e sustentar decisões orientadas por resultados consistentes e aprendizado baseado em métricas confiáveis.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6adc2f5f8b7d\",\"_type\":\"block\",\"children\":[{\"_key\":\"3dd1dd3b83b5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Na prática, entram nesse mix mídia paga, SEO, conteúdo, redes sociais, e-mail, parcerias e canais proprietários. Cada um é testado, comparado e otimizado conforme comportamento, custo e impacto real na aquisição de clientes ao longo do funil.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f71271adeb7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"f67ded22a7ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mais do que escolher canais isolados, a estratégia estrutura testes e decisões inteligentes sobre os canais de aquisição do Growth Marketing, o que favorece ajustes contínuos e uso mais eficiente dos recursos.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"713bd6bbd0dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"141e7beb2929\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Se quiser avançar para a execução prática dessa estratégia, recomendamos a leitura do artigo: \"},{\"_key\":\"5be6f27f6228\",\"_type\":\"span\",\"marks\":[\"strong\",\"ceda5d3a681d\"],\"text\":\"Canais de comunicação: o que são, quais os tipos e exemplos\"},{\"_key\":\"68bb6f8ae7d9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\", com uma visão precisa sobre como estruturar pontos de contato de forma integrada e eficiente.\"}],\"markDefs\":[{\"_key\":\"ceda5d3a681d\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"fec3a60b-6dc2-44f6-b3ff-bd24c537ac52\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"2a4705e50725\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec4e0c317dd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são os termos de Growth Marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"eccffd4c85e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b135bcd91a1\",\"_type\":\"span\",\"marks\":[],\"text\":\"A padronização de análises, experimentos e decisões orientadas por dados depende de um vocabulário comum entre marketing, produto e times analíticos. Veja os principais termos:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f1cd3d0581fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"7eb9b471f5a6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"CAC (Custo de Aquisição de Clientes):\"},{\"_key\":\"ded1dcfb9c3d\",\"_type\":\"span\",\"marks\":[],\"text\":\" valor investido para conquistar novos clientes por período;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8a6df14c5418\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5ebd8455126\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"LTV (Lifetime Value):\"},{\"_key\":\"2b635fb298a8\",\"_type\":\"span\",\"marks\":[],\"text\":\" receita gerada por um cliente ao longo do relacionamento;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"429036f6d98f\",\"_type\":\"block\",\"children\":[{\"_key\":\"76a9e1dc0c7b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Funil AARRR:\"},{\"_key\":\"f04d487e7643\",\"_type\":\"span\",\"marks\":[],\"text\":\" modelo que analisa aquisição, ativação, retenção, receita e recomendação;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"36dfce33769a\",\"_type\":\"block\",\"children\":[{\"_key\":\"e965a3be6038\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Experimentação:\"},{\"_key\":\"a13b2ede984e\",\"_type\":\"span\",\"marks\":[],\"text\":\" testes estruturados para validar hipóteses baseadas em dados;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"53eab5c9195d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c9192771f9c7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"North Star Metric:\"},{\"_key\":\"5b407a5116f1\",\"_type\":\"span\",\"marks\":[],\"text\":\" métrica que orienta decisões de crescimento.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fd1c4b721188\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c565694b426\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esses termos de Growth Marketing facilitam a leitura de métricas, a formulação de hipóteses e a avaliação de resultados.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"82559703a61e\",\"_type\":\"block\",\"children\":[{\"_key\":\"6dc43f8aa8c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que faz um profissional de Growth Marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3c337a1d2df4\",\"_type\":\"block\",\"children\":[{\"_key\":\"ecffe6b12eb4\",\"_type\":\"span\",\"marks\":[],\"text\":\"O profissional dessa área identifica oportunidades a partir de dados, testes e otimizações contínuas. Além disso, atua de forma analítica e estratégica, integra marketing, produto e tecnologia, define hipóteses, mede resultados e orienta as decisões que impactam aquisição, engajamento, monetização e retenção com previsibilidade e escala operacional.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"67def2652a3d\",\"_type\":\"block\",\"children\":[{\"_key\":\"00d7c3b18eca\",\"_type\":\"span\",\"marks\":[],\"text\":\"No dia a dia, esse perfil analisa métricas, cria hipóteses, estrutura experimentos e acompanha resultados de ponta a ponta. O trabalho exige visão sistêmica da jornada, leitura de comportamento e capacidade de transformar dados em ações práticas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d1e8ff82a7ed\",\"_type\":\"block\",\"children\":[{\"_key\":\"2046ae80a5d8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esse conjunto de responsabilidades ajuda a compreender, na prática, o que faz um profissional de Growth Marketing e por que esse papel se tornou central em estratégias orientadas por dados.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3dd3aa445da5\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f7ee4a7e3b4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são as métricas-chave de Growth Marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b09f12b65339\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dd502569e3e\",\"_type\":\"span\",\"marks\":[],\"text\":\"As métricas-chave de Growth Marketing indicam se os experimentos geram crescimento real e sustentável. Tais indicadores acompanham o desempenho em todo o funil, conectam ações a resultados mensuráveis e ainda orientam decisões com base em dados, o que evita análises isoladas e métricas de vaidade.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"738c3c05882b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b560d4933849\",\"_type\":\"span\",\"marks\":[],\"text\":\"Na prática, essas métricas revelam eficiência na aquisição de clientes e mostram custo, conversão e qualidade do público atraído. Ao mesmo tempo, permitem avaliar \"},{\"_key\":\"4d9468042174\",\"_type\":\"span\",\"marks\":[\"3203f31bf1bb\"],\"text\":\"engajamento\"},{\"_key\":\"3b331aca1d30\",\"_type\":\"span\",\"marks\":[],\"text\":\", recorrência e valor gerado ao longo do relacionamento.\"}],\"markDefs\":[{\"_key\":\"3203f31bf1bb\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"df5fc958-814d-4467-8226-75f9b58726eb\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"530451de8c64\",\"_type\":\"block\",\"children\":[{\"_key\":\"cec3572f8131\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esse acompanhamento contínuo também fortalece estratégias de retenção de clientes e cria a base ideal para avançar ao próximo nível: a estruturação do processo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0b350c060799\",\"_type\":\"block\",\"children\":[{\"_key\":\"4730a1b60ac2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como estruturar um processo de experimentação em Growth Marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9ec92be01d96\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b7467734dd8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Um processo de experimentação se estrutura a partir de hipóteses precisas, métricas bem definidas e ciclos curtos de teste. A lógica prioriza aprendizado validado por dados, reduz riscos operacionais, organiza comparações consistentes e orienta decisões mais assertivas nas mais diferentes etapas do funil de vendas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f0e63cfe8ba4\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9ebafbe847c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Na prática, a experimentação começa com a identificação de oportunidades a partir de dados de comportamento. Em seguida, hipóteses são formuladas, testes são planejados com critérios objetivos e métricas relevantes, o que evita análises baseadas apenas em intuição ou indicadores de vaidade.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"df03d9a051ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a9ed6e3680b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com esse método, o Growth Marketing transforma testes em conhecimento acionável. A documentação dos aprendizados, a comparação de resultados e a aplicação dos insights fortalecem decisões estratégicas e tornam o crescimento mais previsível, consistente e alinhado à evolução do público.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6323c8c332b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"36cfb307b8ef\",\"_type\":\"span\",\"marks\":[],\"text\":\"Exemplos práticos de experimentos e testes em Growth Marketing\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"86ec22898c38\",\"_type\":\"block\",\"children\":[{\"_key\":\"3cd307bfc0f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Experimentos transformam dados em aprendizado acionável, partem de hipóteses objetivas, têm métricas definidas e são avaliados rapidamente. 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Os primeiros impactos aparecem em eficiência operacional, maior transparência nas decisões e melhoria gradual de indicadores relevantes em diferentes etapas do funil de vendas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"09fc6500e762\",\"_type\":\"block\",\"children\":[{\"_key\":\"f891e4c608c5\",\"_type\":\"span\",\"marks\":[],\"text\":\"A curto prazo, os resultados surgem como aprendizados validados, redução de desperdícios e ajustes mais precisos em canais, mensagens e experiências. Essa fase fortalece a base analítica e prepara o terreno para decisões mais seguras e escaláveis.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"773d708a02a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5f15ce0144b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com maior maturidade de dados e consistência nos experimentos, os ganhos se tornam mais visíveis em aquisição, engajamento, retenção e monetização. Nesse estágio, o Growth Marketing deixa de ser pontual e passa a sustentar crescimento previsível e estruturado.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"67c28bcea87b\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac18f44b4327\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como integrar Growth Marketing a uma plataforma de engajamento do cliente?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6b156e0366bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"88d2a56b915d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Integrar Growth Marketing a uma plataforma de engajamento do cliente transforma dados em decisões coordenadas ao longo de toda a jornada. Em vez de testes isolados, a estratégia passa a operar com visão unificada, conectando canais, mensagens, timing e comportamento em ciclos contínuos de aprendizado.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"67bbbdbcb772\",\"_type\":\"block\",\"children\":[{\"_key\":\"977d56cb0339\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nesse contexto, a Braze oferece soluções que viabilizam a aplicação prática ao centralizar dados de primeira parte, ativar públicos dinâmicos e permitir experimentação em escala. Essa abordagem amplia a eficiência na aquisição de clientes e fortalece estratégias de retenção de clientes baseadas em comportamento real.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c28d6349bed5\",\"_type\":\"block\",\"children\":[{\"_key\":\"359db6d52d62\",\"_type\":\"span\",\"marks\":[],\"text\":\"A integração faz com que o crescimento não dependa de ações pontuais e passe a ser sustentado por inteligência, personalização e decisões orientadas por dados.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cc2b592cc19b\",\"_type\":\"block\",\"children\":[{\"_key\":\"4db6a6e68865\",\"_type\":\"span\",\"marks\":[],\"text\":\"Conecte dados, experimentação e ações relevantes em uma estratégia contínua. Solicite a demonstração da \"},{\"_key\":\"60b1e3307533\",\"_type\":\"span\",\"marks\":[\"480b4497f50b\"],\"text\":\"plataforma de engajamento do cliente da Braze\"},{\"_key\":\"dba707a72b93\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"480b4497f50b\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"4f880891-fccb-465a-a8e1-e79547726d72\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"60b6ad985609\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2e9dc170514\",\"_type\":\"span\",\"marks\":[],\"text\":\"FAQ\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"88dd19f62547\",\"_type\":\"block\",\"children\":[{\"_key\":\"df355f95ac4e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Growth Marketing substitui o marketing tradicional?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"eeb25a9bd8e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee391a00ab97\",\"_type\":\"span\",\"marks\":[],\"text\":\"Não. O Growth Marketing complementa o marketing tradicional ao aplicar dados, testes e métricas de forma contínua. Enquanto campanhas clássicas geram picos de visibilidade, o Growth Marketing organiza aprendizados e otimizações que sustentam decisões mais eficientes em diferentes etapas do funil e ampliam a previsibilidade dos resultados.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"899231a431c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"639e87de19ff\",\"_type\":\"span\",\"marks\":[],\"text\":\"O Growth Marketing funciona para empresas de qualquer porte?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"8eb50431b3ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"504cd05c227e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sim. A abordagem se adapta a diferentes níveis de maturidade organizacional. Empresas menores aplicam o Growth Marketing com testes simples e métricas essenciais, enquanto as organizações maiores utilizam dados, automação e tecnologia para escalar experimentos, padronizar decisões e ampliar resultados em diferentes etapas do funil.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a949971dff43\",\"_type\":\"block\",\"children\":[{\"_key\":\"55f4dcc9d2b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Qual é a diferença entre Growth Marketing e marketing de performance?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"e16fb7646de2\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9d7fb1acaf7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Growth Marketing amplia a visão do marketing de performance ao analisar impacto em todo o funil. Enquanto o marketing de performance prioriza cliques e conversões imediatas, o Growth Marketing conecta aquisição, engajamento, retenção e monetização para estruturar decisões baseadas em dados e ciclos contínuos de aprendizado para estratégias mais escaláveis.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"025914edeed7\",\"_type\":\"block\",\"children\":[{\"_key\":\"88fe07a1d397\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como saber se uma empresa está pronta para aplicar Growth Marketing?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"cb012e23002f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d255948e3af4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Uma empresa está pronta quando apresenta dados mínimos sobre comportamento, metas definidas e abertura para testar hipóteses. Mesmo sem alta maturidade digital, é possível iniciar com análises simples, definir as métricas essenciais e evoluir a estratégia de forma estruturada, conforme os aprendizados e resultados aparecem.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"61a24f8cc2c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4cec5bcdbcb\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"c35cddcc-7a83-406e-b62c-fa5f060e00e3\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Retention \"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Retenção \"},{\"_key\":\"es\",\"_type\":\"internationalizedArrayStringValue\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Fidélisation\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"リテンション\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"리텐션\"},{\"_key\":\"de\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Retention\"}],\"slug\":{\"_type\":\"slug\",\"current\":\"retention\"}}],\"useCases\":null},\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/4686f2380ec722602c87e420793a6f3eca4d24db-1200x1200.webp\",\"publicationDates\":{\"publishedAt\":\"2026-03-07T14:00:00.000Z\"},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"pageDescription\":\"Entenda o que é Growth Marketing, como funciona a estratégia, seus benefícios, métricas e como aplicar testes orientados por dados ao longo do funil.\",\"pageTitle\":\"Growth Marketing: entenda o método por trás do crescimento\",\"slug\":{\"_type\":\"slug\",\"current\":\"growth-marketing\"}},\"slug\":\"growth-marketing\",\"title\":\"Growth Marketing: entenda o método por trás do crescimento\"},{\"_id\":\"f159fab6-4668-4840-988b-4377d090df5b\",\"_type\":\"blogPost\",\"author\":[{\"_id\":\"e8005de1-ed47-4a55-b635-23e7e8fa294c\",\"firstName\":\"Equipe\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"fdf51ddb9181\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec7340e17d40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mensagens no Dia do Cliente: como aproveitar a data?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f287a6d33936\",\"_type\":\"block\",\"children\":[{\"_key\":\"03a847a4d595\",\"_type\":\"span\",\"marks\":[],\"text\":\"Em datas estratégicas do calendário comercial, lembrar do consumidor não se limita a promoções pontuais. As \"},{\"_key\":\"381f426a191b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"mensagens no Dia do Cliente\"},{\"_key\":\"02e61065915c\",\"_type\":\"span\",\"marks\":[],\"text\":\" surgem como uma oportunidade de fortalecer vínculos, gerar valor e reforçar a experiência ao longo da jornada. Não se trata apenas de vender mais, mas de mostrar presença e atenção no momento certo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"501552cd3a32\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f3b96c1290a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esse cenário se reflete nos dados. Segundo uma \"},{\"_key\":\"ee261218bc4f\",\"_type\":\"span\",\"marks\":[\"f91c8510a348\"],\"text\":\"pesquisa do Opinion Box\"},{\"_key\":\"cd6d67cc545d\",\"_type\":\"span\",\"marks\":[],\"text\":\", a escolha do público vai além do produto. A confiança construída com a marca representa cerca de \"},{\"_key\":\"7bd4cec56127\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"9%\"},{\"_key\":\"d6c894c82bca\",\"_type\":\"span\",\"marks\":[],\"text\":\" do peso na decisão, enquanto incentivos como descontos respondem por aproximadamente \"},{\"_key\":\"22e46ab0158b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5%\"},{\"_key\":\"14d92af175d2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"f91c8510a348\",\"_type\":\"link\",\"href\":\"https://blog.opinionbox.com/tendencias-de-customer-experience/\"}],\"style\":\"normal\"},{\"_key\":\"fb6a6ac6b8ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab4e2bc1cc17\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além disso, condições de pagamento e programas de fidelidade também influenciam a percepção de valor. No fim, a escolha envolve não apenas o que comprar, mas quem entrega a melhor experiência. Nesse contexto, enviar mensagens personalizadas reforça cuidado, proximidade e reconhecimento em uma data simbólica.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"09822a3d3001\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a2d01ccb86b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Continue a leitura e saiba:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66ad22af7688\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b1abe7039ee\",\"_type\":\"span\",\"marks\":[],\"text\":\"qual é o Dia do Cliente e como aproveitar a data;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9f0953c5b2dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0652bb782a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"quais são as melhores ideias para o Dia do Cliente com foco em resultados;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d4ee74043cb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"83ea8b5c04e1\",\"_type\":\"span\",\"marks\":[],\"text\":\"qual é a diferença entre Dia do Cliente e Dia do Consumidor;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"16f552e66c41\",\"_type\":\"block\",\"children\":[{\"_key\":\"28986fa22f8e\",\"_type\":\"span\",\"marks\":[],\"text\":\"como ativar campanhas de mensagens do Dia do Cliente com uma plataforma de engajamento?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"819291fc8d31\",\"_type\":\"block\",\"children\":[{\"_key\":\"220ccd731dfa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Qual é o Dia do Cliente e como aproveitar a data?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"13631435a7aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"d37f896b6be2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Celebrado em 15 de setembro, o Dia do Cliente é uma oportunidade para ativar promoções, benefícios exclusivos e ações especiais que valorizam quem já escolheu a marca. Aproveitar a data envolve planejamento comercial aliado a uma comunicação precisa, capaz de transformar ofertas em experiências positivas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"735899b595e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"22b8b518e64c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nesse cenário, as mensagens do Dia do Cliente cumprem um papel central. Quando personalizadas e bem \"},{\"_key\":\"0715b22e7765\",\"_type\":\"span\",\"marks\":[\"90e890e58afe\"],\"text\":\"segmentadas\"},{\"_key\":\"6acd0f83d2d7\",\"_type\":\"span\",\"marks\":[],\"text\":\", conectam promoções ao histórico e às preferências do público. Assim, a marca não apenas divulga vantagens, mas cria interações relevantes que reforçam relacionamento e percepção de valor.\"}],\"markDefs\":[{\"_key\":\"90e890e58afe\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"48633227-0954-46ef-8ee7-cfce0430ced8\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"ec09ef9a3fdf\",\"_type\":\"block\",\"children\":[{\"_key\":\"a82a0157ad2a\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd7508a143ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"331996ac60d5\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que são mensagens do Dia do Cliente e por que importam?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b7e9934731b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4da8a477218\",\"_type\":\"span\",\"marks\":[],\"text\":\"Trata-se de comunicações planejadas para reconhecer, agradecer e engajar o público em uma data simbólica do calendário comercial. Essas ações reforçam a relação entre a marca e o consumidor, ampliam a percepção de valor e criam oportunidades reais de interação, além do estímulo imediato à compra.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"616ad05c6ca5\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2e9b06d5562\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quando bem estruturadas, as mensagens do Dia do Cliente contribuem diretamente para a retenção e receita. Ao fortalecer o vínculo, a marca aumenta a recorrência, reduz churn, estimula novas compras ao longo do tempo e transforma a data em um ponto estratégico dentro da jornada de relacionamento.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4d70c0e89b04\",\"_type\":\"block\",\"children\":[{\"_key\":\"dabfe8b26e3c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mensagens relevantes nascem de decisões orientadas por dados e contexto. Para aprofundar como estruturar essa lógica na prática, leia também: \"},{\"_key\":\"52180194a657\",\"_type\":\"span\",\"marks\":[\"strong\",\"842be8a91582\"],\"text\":\"Personalização em escala: o que é, por que e como implementar\"},{\"_key\":\"f53751ce6428\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"842be8a91582\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"bac43782-058b-4b96-aa58-53378b39675a\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"b32a4cfb327a\",\"_type\":\"block\",\"children\":[{\"_key\":\"e24fdf1a0e0b\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"05befdcc01bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"cfb77cbc4590\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são as melhores frases para o Dia do Cliente?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3df7b31f81e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"c20e6cd6f2cc\",\"_type\":\"span\",\"marks\":[],\"text\":\"As melhores comunicações usam linguagem simples, próxima e coerente com a identidade da marca. O reconhecimento da relação acontece sem exageros, apoiado em convites ou benefícios sutis. Para gerar impacto, a mensagem precisa conversar com o momento e as expectativas do cliente em cada interação.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"810e99bd90fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"fabe0c4dbf2b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nesse tipo de comunicação, a marca pode destacar gratidão, parceria ou pertencimento, com:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"83ab320bfd30\",\"_type\":\"block\",\"children\":[{\"_key\":\"91cdfb4cb94c\",\"_type\":\"span\",\"marks\":[],\"text\":\"“obrigado por escolher a nossa marca”;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c14cb11660cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"949074cb6687\",\"_type\":\"span\",\"marks\":[],\"text\":\"“você faz parte da nossa história”;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d9b8591b961f\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a2a245580a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“celebrar essa data é reconhecer quem confia na gente”.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"21dcbc628e14\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca29d3c7ec37\",\"_type\":\"span\",\"marks\":[],\"text\":\"Essas frases para o Dia do Cliente funcionam mesmo sem incentivo comercial. Em contrapartida, também servem como base para campanhas promocionais. Quando combinadas com benefícios ou condições especiais, mantêm o tom de reconhecimento e ajudam a introduzir ofertas sem quebrar a lógica da experiência.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0764d0aa77eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"d927ad57379b\",\"_type\":\"span\",\"marks\":[],\"text\":\"A aplicação dessas ideias no dia a dia permite transformar intenção em ação. A seguir, veja exemplos de mensagens do Dia do Cliente que podem ser adaptadas a diferentes segmentos e estratégias.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e7ce045294e\",\"_type\":\"block\",\"children\":[{\"_key\":\"87abcee80991\",\"_type\":\"span\",\"marks\":[],\"text\":\"Exemplos de mensagens de promoções para o Dia do Cliente\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"2cfe88568bfa\",\"_type\":\"block\",\"children\":[{\"_key\":\"f3b88d5af003\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"“Hoje é o seu dia. Aproveite as condições especiais pensadas para você.” \"},{\"_key\":\"1aeb826f8353\",\"_type\":\"span\",\"marks\":[],\"text\":\"Funciona porque reforça reconhecimento imediato e cria sensação de exclusividade. A mensagem é direta, acolhedora e posiciona o benefício pensado para um público específico.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"02261cdfc1c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb32c7990e62\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"“Agradecemos a sua escolha com um benefício exclusivo.” \"},{\"_key\":\"be0c9ace9793\",\"_type\":\"span\",\"marks\":[],\"text\":\"Essa abordagem conecta a gratidão à vantagem concreta. O tom valoriza a relação construída e transforma o agradecimento em um estímulo direto, sem parecer uma promoção genérica.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7230c029ce4a\",\"_type\":\"block\",\"children\":[{\"_key\":\"3faff397fbd1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"“Clientes como você merecem vantagens diferenciadas.” \"},{\"_key\":\"95593ced96aa\",\"_type\":\"span\",\"marks\":[],\"text\":\"O destaque está na personalização implícita. Ao reconhecer o perfil do público, a mensagem reforça pertencimento e aumenta o valor percebido da oferta apresentada.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"41fd4f16c2f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f84168c7dd2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"“Para celebrar a data, preparamos uma oferta especial.” \"},{\"_key\":\"64b205ac7b73\",\"_type\":\"span\",\"marks\":[],\"text\":\"A comunicação associa o benefício ao contexto da data e cria coerência. Funciona bem para campanhas amplas, mantendo a precisão sem perder o caráter comemorativo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3beca14a660d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6b9574338d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"“Reconhecer a sua preferência faz parte da nossa experiência.” \"},{\"_key\":\"34deb4c6547f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esse exemplo reforça posicionamento e relacionamento. A mensagem conecta a ação promocional à proposta de valor da marca e fortalece a confiança e a sensação de cuidado.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9812b46c0fe0\",\"_type\":\"block\",\"children\":[{\"_key\":\"8761f82ab0a2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nesses exemplos, o reconhecimento permanece, mas passa a dividir espaço com o incentivo comercial. As mensagens do Dia do Cliente destacam vantagens, condições especiais ou ofertas exclusivas, sempre conectadas à data e ao relacionamento já existente com o público.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c2a6963c774d\",\"_type\":\"richImage\",\"alt\":\"Um smartphone exibindo mensagens do Dia do Cliente via notificações do WhatsApp, e-mail e SMS, com o texto: \\\"As mensagens do Dia do Cliente criam conexões em todos os canais.\\\"\",\"asset\":{\"_ref\":\"image-18632c05f1276bb06bf8d843b41066c5d0d1e335-828x599-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"e2989f11365c\",\"_type\":\"block\",\"children\":[{\"_key\":\"d37ff527ad89\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd228d1168b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"26f83e6e2040\",\"_type\":\"span\",\"marks\":[],\"text\":\"Por que mensagens de promoções ganham força no Dia do Cliente?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1f12ea597903\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4ac23bbed93\",\"_type\":\"span\",\"marks\":[\"fde4fc7e4af2\"],\"text\":\"Dados\"},{\"_key\":\"55d1f4d3057f\",\"_type\":\"span\",\"marks\":[],\"text\":\" recentes da Serasa Experian mostram que uma parcela relevante do público adota um comportamento mais atento às oportunidades. 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