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py-6 xl:py-[10px]" href="/ko/value-of-braze">Braze를 선택해야 하는 이유</a></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">제품<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown---" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div 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text-gray-600">모든 데이터, 채널, 오케스트레이션 요구 사항을 한 곳에서 확인</span><span class="inline-flex items-center gap-1 font-bold text-sm text-purple-700 mt-3">플랫폼 보기<!-- --> <div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-right" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/brazeai"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-brandingPurpleOrange rounded-full"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAl™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">업데이트</span></span><span class="text-sm font-normal text-gray-600">Braze 플랫폼 전반의 기능에 BrazeAI™가 어떻게 내장되는지 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/braze-data-platform"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze 데이터 플랫폼</span><span class="text-sm font-normal text-gray-600">데이터 통합, 활성화 및 배포</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="grid-01"><use href="/icons/sprites.svg#grid-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">크로스채널</span><span class="text-sm font-normal text-gray-600">한 곳에서 모든 메시지 발송</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">주요 기능</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/ko/product/brazeai-decisioning-studio"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="route"><use href="/icons/sprites.svg#route"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI Decisioning Studio™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">새로운</span></span><span class="text-sm font-normal text-gray-600">대규모로 1:1 개인화 제공</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/product/journey-orchestration"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="skew"><use href="/icons/sprites.svg#skew"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">여정 오케스트레이션</span><span class="text-sm font-normal text-gray-600">다단계 크로스채널 경험 구축</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/product/ai-agents"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cube-02"><use href="/icons/sprites.svg#cube-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI™ Agents<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">새로운</span></span><span class="text-sm font-normal text-gray-600">상시 대기 중인 AI 에이전트로 더욱 스마트한 참여 확장</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">보고 및 분석</span><span class="text-sm font-normal text-gray-600">성능/성과 분석 및 인사이트 발굴</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">추천 채널</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ko/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">이메일</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">모바일 앱 메시징</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">웹 메시징</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">모든 채널 보기</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">작동 방식</span><p class="font-normal text-gray-600 text-sm">수직 통합된 기술 스택을 분석합니다.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/ko/product">자세히 알아보기</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">솔루션<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">업종</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">소매 및 이커머스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">금융 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">여행 및 숙박</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">미디어 및 엔터테인먼트</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">게임</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">온디맨드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">QSR</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">다음을 위한 Braze</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ko/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">엔지니어링</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use href="/icons/sprites.svg#users-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">스타트업 (EN)</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/ko/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee in front of a laptop with the words customer engagement review behind her" loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2025 글로벌 고객 참여 리뷰</span><span class="text-md font-normal text-gray-600">제5차 글로벌 고객 참여 리뷰에서는 2025년 마케터들이 주목해야 할 주요 트렌드를 살펴봅니다.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">파트너<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ko/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">신뢰할 수 있는 기술 또는 솔루션 파트너를 찾아 연락하세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">솔루션 파트너</span><span class="text-sm font-normal text-gray-600">세계 유수의 에이전시, 컨설팅 및 시스템 통합업체와의 파트너십에 대해 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">기술 파트너</span><span class="text-sm font-normal text-gray-600">140개 이상의 기술 파트너십 통합을 살펴보세요.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">리소스<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">학습</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">리소스 허브</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">사례 연구</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">블로그</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">보고서 및 가이드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">비디오 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">웨비나 및 이벤트</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/ko"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">사용자 설명서</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">성장</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire 고객 커뮤니티 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze 학습센터</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 챔피언 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">인증</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">지원</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">지원 개요 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">전문 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 성공</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">회사<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown---" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown---"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ko/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">회사 소개</span><span class="text-sm font-normal text-gray-600">Braze가 어떻게 선도적인 고객 인게이지먼트 플랫폼이 되었는지 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">투자자 관계 (EN)</span><span class="text-sm font-normal text-gray-600">최신 뉴스, 수치 및 재무 실적을 확인하세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">채용 정보 (EN)</span><span class="text-sm font-normal text-gray-600">채용 공고를 살펴보고 사람들이 직장으로서 Braze를 좋아하는 이유를 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">환경, 사회 및 기업 거버넌스 데이터를 살펴보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">뉴스 (EN)</span><span class="text-sm font-normal text-gray-600">Braze에 관한 최신 소식을 살펴보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">법적 고지 사항</span><span class="text-sm font-normal text-gray-600">법률 약관, 정책, 규정 준수 등에 대한 정보를 확인하세요.</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">다른 도움이 필요하신가요?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/ko/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>문의처</a></div></div></li><li class="w-full xl:w-auto"></li></ul><a aria-label="검색" 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transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/ko/get-started">시작하기</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/ko/get-started">시작하기</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to technology partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/ko/partners/technology-partners">파트너</a><span class="text-white text-md">/</span><a aria-label="Link to adjust" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/ko/partners/technology-partners/adjust">Adjust</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"파트너","item":"https://www.braze.com/ko/partners/technology-partners"},{"@type":"ListItem","position":2,"name":"Adjust","item":"https://www.braze.com/ko/partners/technology-partners/adjust"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Adjust" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe23044c4bc0d0bc1c0bad3bc1670bfb14fcf8dfa-600x140.jpg&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe23044c4bc0d0bc1c0bad3bc1670bfb14fcf8dfa-600x140.jpg&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe23044c4bc0d0bc1c0bad3bc1670bfb14fcf8dfa-600x140.jpg&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Adjust</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/ko/partners/search?partner=technology&type=%EB%A9%94%EC%8B%9C%EC%A7%80+%EC%98%A4%EC%BC%80%EC%8A%A4%ED%8A%B8%EB%A0%88%EC%9D%B4%EC%85%98">메시지 오케스트레이션</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/ko/partners/search?partner=technology&type=%EB%94%A5+%EB%A7%81%ED%81%AC+%EB%B0%8F+%EC%96%B4%ED%8A%B8%EB%A6%AC%EB%B7%B0%EC%85%98">딥 링크 및 어트리뷰션</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/message_orchestration/attribution/adjust">설명서 보기</a><a href="https://www.adjust.com/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">파트너 웹사이트 보기</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">검증된 파트너</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">기술</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">Adjust란 무엇인가요?</h3><div class="flex flex-col gap-6"><p>Adjust는 모바일 기여도 분석 및 다양한 분석을 제공하는 기업으로, 광고 소스의 기여도를 고급 분석에 결합하여 비즈니스 인텔리전스에 대한 포괄적 이해를 제시합니다.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">협업 방법</h3><div class="flex flex-col gap-6"><p>Adjust에서는 생애주기 캠페인 내에서 유료 설치 경로 데이터를 세그먼트에 보다 지능적으로 가져올 수 있습니다.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">관련 콘텐츠</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/partners/search?partner=Technology&type=Data%20%26%20Analytics">자세히 보기</a></div><div class="slick-slider hero-slick mb-10 md:-mx-6 slick-initialized" dir="ltr"><div class="slick-list"><div class="slick-track" style="width:366.6666666666667%;left:-100%"><div data-index="-3" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Braze Hits All Time High Message Sends on Black Friday and Cyber Monday" href="/ko/resources/articles/braze-hits-all-time-high-message-sends-black-friday"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Braze Hits All Time High Message Sends on Black Friday and Cyber Monday" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F209b0368db40b17e4b7ff3acc6e40b60a024e66e-1500x1500.png&w=640&q=75 1x, 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style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Reinventing Orchestration: How Braze Built Our Canvas Flow Customer Journey Tool" href="/ko/resources/articles/building-braze-how-braze-built-our-canvas-flow-customer-journey-tool"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Reinventing Orchestration: How Braze Built Our Canvas Flow Customer Journey Tool" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F42ba6e7f1308cc24cf09a6f23ad0b2ac6ee6eb68-1500x1500.png&w=640&q=75 1x, 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sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">블로그</span><span class="text-sm font-bold text-gray-500">4<!-- --> 최소 읽기</span></div><h4 class="text-display-xs font-bold">Start Anywhere, Go Everywhere With Braze Canvas Flow</h4><span class="text-sm font-bold text-gray-500">2022년 7월 12일</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">함께 고객 참여의 미래 구현</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">제품 및 서비스 오퍼링 차별화</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">혁신적인 업체로 구성된 글로벌 커뮤니티에 참여</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">교육, 인증, 마케팅, 영업 프로그램 지원 활용</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>개방적인 기술 생태계에 참여</h4><p>저희 플랫폼은 유연하고 쉽게 통합할 수 있도록 설계되어 고객의 과제를 해결하고 비즈니스 성장을 가속화하는 솔루션을 구축할 수 있습니다.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/ko/partners/become-a-braze-technology-partner">기술 파트너 되기</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>글로벌 서비스 네트워크에 참여</h4><p>에이전시, 컨설턴트, 시스템 통합업체는 Braze를 통해 강력한 서비스 오퍼링을 구축합니다.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/ko/partners/become-a-braze-solutions-partner">솔루션 파트너 되기</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">더 나은 마케터가 될 때입니다.</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/ko/get-started">시작하기</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/ko/product">Braze 작동 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">솔루션</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="소매 및 이커머스" href="/ko/solutions/retail-and-ecommerce">소매 및 이커머스</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="금융 서비스" href="/ko/solutions/financial-services">금융 서비스</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="여행 및 숙박" href="/ko/solutions/travel-hospitality">여행 및 숙박</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="미디어 및 엔터테인먼트" href="/ko/solutions/media-entertainment">미디어 및 엔터테인먼트</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 게임" href="/ko/solutions/gaming">게임</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="온디맨드" href="/ko/solutions/on-demand">온디맨드</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/ko/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="엔지니어링" href="/ko/braze-for-engineering">엔지니어링</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">회사</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="회사 소개" href="/ko/company">회사 소개</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="채용 정보 (EN)" href="/company/careers">채용 정보 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="뉴스 (EN)" href="/company/news">뉴스 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="투자자 관계 (EN)" href="https://investors.braze.com/overview/default.aspx">투자자 관계 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="ESG (EN)" 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Thankfully, there’s a better way.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"49603df4a290\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee420f18e8710\",\"_type\":\"span\",\"marks\":[],\"text\":\"In this guide to all things data streaming technologies, we’ll explore:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2222efbcecda\",\"_type\":\"block\",\"children\":[{\"_key\":\"aa324aa306820\",\"_type\":\"span\",\"marks\":[\"6cca85543f5d\"],\"text\":\"What Is Data Streaming?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"6cca85543f5d\",\"_type\":\"link\",\"blank\":false,\"href\":\"ultimate-guide-to-data-streaming-technologies#what\"}],\"style\":\"normal\"},{\"_key\":\"7109fb6e263b\",\"_type\":\"block\",\"children\":[{\"_key\":\"eba3153cfdc60\",\"_type\":\"span\",\"marks\":[\"b40816f06c71\"],\"text\":\"Batch Processing vs. Stream Processing: What’s The 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FAQs\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"0417c956be44\",\"_type\":\"link\",\"blank\":false,\"href\":\"ultimate-guide-to-data-streaming-technologies#faqs\"}],\"style\":\"normal\"},{\"_key\":\"18388bc73b6e\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d18937e4ece0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let’s get started.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ef9902fccd80\",\"_type\":\"anchor\",\"anchorId\":\"what\"},{\"_key\":\"2f50c2660161\",\"_type\":\"block\",\"children\":[{\"_key\":\"e059fdd5261f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is data streaming?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"5e4f3b596336\",\"_type\":\"block\",\"children\":[{\"_key\":\"2161b0dbfcf70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data streaming processes data in real-time as soon as it gets generated, rather than waiting to process it in batches, such as daily or weekly.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"84134443b01b\",\"_type\":\"block\",\"children\":[{\"_key\":\"912a3b4b2c490\",\"_type\":\"span\",\"marks\":[],\"text\":\"It is a more modern approach to processing data that speeds up the time to insight and action, helping businesses make faster data-driven decisions and better fuel marketing campaigns for higher customer engagement. In the past, many brands uploaded data in batches at specific times, leading to outdated experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e0ea59ab51b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a98568f0ae20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data streaming is increasingly essential for any organization that needs to act on immediate customer insights. For example:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"48080115564f\",\"_type\":\"block\",\"children\":[{\"_key\":\"decc6d2d2c350\",\"_type\":\"span\",\"marks\":[],\"text\":\"eCommerce: Real-time inventory updates and personalized recommendations based on current customer behavior\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c93a301fa77e\",\"_type\":\"block\",\"children\":[{\"_key\":\"adcbacd16f0c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Finance: Notifications with accurate info on account information\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"92787df39ed6\",\"_type\":\"anchor\",\"anchorId\":\"difference\"},{\"_key\":\"3560c7819403\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ad22eeff2ae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Batch Processing vs. Stream Processing: What’s The Difference?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"be7fb0469aba\",\"_type\":\"block\",\"children\":[{\"_key\":\"3db530d124a90\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is batch processing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f0a0d7833b46\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a0f4f781f560\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the name suggests, batch processing is a type of data processing that handles the information in batches. This is done by bundling data together at set windows of time, such as every 24 hours, or when a certain threshold of data has been accumulated. As a result, this type of data processing introduces delays and has latency built in.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c2ae2f70ecd8\",\"_type\":\"block\",\"children\":[{\"_key\":\"b82bd0d176550\",\"_type\":\"span\",\"marks\":[],\"text\":\"This means any insights you gain from batch-processed data are already out of date. That’s not an issue if you are using the data to spot historical trends or for reporting purposes, for example, but if you need to act fast on your data for competitive and commercial advantage, batch data is more of a hindrance than a help.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d800ca9a2b4a\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfb1d2e817be0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is stream processing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c26bb3a8c98d\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf0625f1f86a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stream processing—aka data streaming or \"},{\"_key\":\"bf0625f1f86a1\",\"_type\":\"span\",\"marks\":[\"ee8f91598bb2\"],\"text\":\"unbounded data\"},{\"_key\":\"bf0625f1f86a2\",\"_type\":\"span\",\"marks\":[],\"text\":\"—processes data in real-time, on an ongoing basis. Each unit of data is processed as soon as it arrives, providing a live view of the interactions a customer has with a brand.\"}],\"markDefs\":[{\"_key\":\"ee8f91598bb2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/unbounded-data-101\"}],\"style\":\"normal\"},{\"_key\":\"0d3ba7924ae9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4250a26f83160\",\"_type\":\"span\",\"marks\":[],\"text\":\"This means you have an up-to-date picture of how users are engaging with your brand—like your website, app, messages, social media, and ads. 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Imagine that!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c667cd4dfd14\",\"_type\":\"block\",\"children\":[{\"_key\":\"53396cae84720\",\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, data streaming platforms often support two-way synchronization, meaning they can send data in real-time, as well as receive it. 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This makes any batch-processed data potentially obsolete before you’ve even had time to act on it. For example, if you are an eCommerce brand that is batch processing every 24 hours, the data you have at hand might suggest that your customer has abandoned cart after adding three items in it. While you send that customer through a campaign flow to complete purchase, the user might actually have spent more time browsing and completed the purchase already. The message to complete a purchase after already doing so might annoy your customer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c01d6d96efa8\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c48f7054da00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Act on old data and you could end up frustrating and confusing customers—like offering a discount on something they’ve already bought or recommending content they’ve already consumed (and told you they disliked.)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aa949ec8e649\",\"_type\":\"block\",\"children\":[{\"_key\":\"f75f51f5abce0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how live data translates into better marketing and happier customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"26a0942c1d18\",\"_type\":\"block\",\"children\":[{\"_key\":\"15cbfe9668620\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Real-time insights\"},{\"_key\":\"15cbfe9668621\",\"_type\":\"span\",\"marks\":[],\"text\":\": Streaming data lets you act on live customer behaviors, like automatically triggering offers when a user demonstrates signs of buying propensity or risk of churn (check out \"},{\"_key\":\"15cbfe9668622\",\"_type\":\"span\",\"marks\":[\"a5083a29061c\"],\"text\":\"Data Automation for Marketers\"},{\"_key\":\"15cbfe9668623\",\"_type\":\"span\",\"marks\":[],\"text\":\" for more.)\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"a5083a29061c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/a-complete-guide-to-data-automation-for-marketers\"}],\"style\":\"normal\"},{\"_key\":\"6d84fdf791b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5ab38f8d3db0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Advanced personalization:\"},{\"_key\":\"d5ab38f8d3db1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Live data means your personalization efforts are up-to-date, reflecting customers’ latest preferences, purchases, and interests\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"089517f0d12d\",\"_type\":\"block\",\"children\":[{\"_key\":\"04a35afe0c840\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Faster decision-making\"},{\"_key\":\"04a35afe0c841\",\"_type\":\"span\",\"marks\":[],\"text\":\": Marketers can adjust campaigns or experiments in response to live feedback, rather than waiting for batched updates, improving performance and outcomes.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"757dcdd2bbb3\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ac3b45d74f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"All of this can drive deeper customer engagement, improve outcomes across conversions and retention, and deliver commercial value for your business.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"52fed3cd7f68\",\"_type\":\"anchor\",\"anchorId\":\"use-cases\"},{\"_key\":\"6564b24ff3c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a7c7acf1db60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data Streaming Technologies Use Cases\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e66e5715a167\",\"_type\":\"block\",\"children\":[{\"_key\":\"004e9e269c8b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Acting on customer behavior and preferences with real-time marketing personalization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4441197e7ace\",\"_type\":\"block\",\"children\":[{\"_key\":\"afb8eec3b3ee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sending a post-purchase message asking customers to rate items is a great way for providers to strengthen customer engagement, but only if the customer actually makes the purchase and doesn’t return the item.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5202a1275388\",\"_type\":\"block\",\"children\":[{\"_key\":\"06f28852d0170\",\"_type\":\"span\",\"marks\":[],\"text\":\"The greater the time delay between when data is generated and when it’s available to be used for marketing purposes, the greater the chances of negative consequences for customer engagement efforts. That’s particularly true when customers take actions, such as completing a conversion or moving from one segment to another, between when the data is generated and when it is processed and put into action. Platforms like Braze can help brands avoid data latency issues and avoid sending dated campaigns powered by inaccurate or incomplete data.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"70838664133b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b441d6e7d5c90\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Democratizing access to your company’s data\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"26e235512fd8\",\"_type\":\"block\",\"children\":[{\"_key\":\"971439c417990\",\"_type\":\"span\",\"marks\":[],\"text\":\"One of the benefits of live-streaming data is that it can provide intuitive tools and insights for everyone. Once the initial system configuration is completed, a platform like Braze can enable non-technical team members to access and act on holistic customer data.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd919fe07570\",\"_type\":\"block\",\"children\":[{\"_key\":\"21a57f3d5f030\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, \"},{\"_key\":\"21a57f3d5f031\",\"_type\":\"span\",\"marks\":[\"9ee2e5e2501d\"],\"text\":\"Papa John’s UK used Braze to empower franchise owners\"},{\"_key\":\"21a57f3d5f032\",\"_type\":\"span\",\"marks\":[],\"text\":\" to create their own personalized campaigns in their local communities, with a simple user interface that lets them segment and message customers based on past purchases and preferences.\"}],\"markDefs\":[{\"_key\":\"9ee2e5e2501d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/papa-johns-uk-customer-story\"}],\"style\":\"normal\"},{\"_key\":\"2a9f05d99c62\",\"_type\":\"block\",\"children\":[{\"_key\":\"3fdc29e06f550\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. 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The right \"},{\"_key\":\"706fc2a2af4d1\",\"_type\":\"span\",\"marks\":[\"421a2b5d4983\"],\"text\":\"data streaming technologies\"},{\"_key\":\"706fc2a2af4d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" offer up-to-the-minute analytics and reporting to understand the impact of marketing strategies across platforms and channels.\"}],\"markDefs\":[{\"_key\":\"421a2b5d4983\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/developer_guide/platform_wide/getting_started/architecture_overview/\"}],\"style\":\"normal\"},{\"_key\":\"8e1762422e3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e93b159666450\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze \"},{\"_key\":\"e93b159666451\",\"_type\":\"span\",\"marks\":[\"93e6a7c879ce\"],\"text\":\"reporting and analytics\"},{\"_key\":\"e93b159666452\",\"_type\":\"span\",\"marks\":[],\"text\":\" tools, marketers can visualize this stream of real-time data through intuitive, customizable reports and dashboards without requiring technical expertise. 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Dyn Media improves customer retention with the Braze Data Platform\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"df54272af4ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"e866241aa6560\",\"_type\":\"span\",\"marks\":[\"416e34d18565\"],\"text\":\"Dyn Media\"},{\"_key\":\"e866241aa6561\",\"_type\":\"span\",\"marks\":[],\"text\":\", part of Axel Springer, is a premier sports content platform in Europe, created by sports fans for sports fans, with a mission to inspire and connect people through genuine, high-quality content. 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Streaming Data Integration Capabilities\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"92f5f0f38259\",\"_type\":\"block\",\"children\":[{\"_key\":\"5187913589ac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For marketers, data streaming platforms work best when they're integrated with other tools in your tech stack. 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That included 13.9 billion messages sent on Black Friday and 13.2 billion messages on Cyber Monday.\"}],\"markDefs\":[{\"_key\":\"9b4331220dc2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/black-friday-cyber-monday-trends-2024\"}],\"style\":\"normal\"},{\"_key\":\"4f0d99b19cb5\",\"_type\":\"anchor\",\"anchorId\":\"conclusion\"},{\"_key\":\"a29a3fb5d669\",\"_type\":\"block\",\"children\":[{\"_key\":\"a1b0fd1172c50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"556a2d808999\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f21a327ac0b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By processing data in real-time, businesses can gain immediate insights into customer behavior, enabling them to deliver personalized experiences that resonate with their audience. This shift from traditional batch processing to stream processing not only improves the accuracy and relevance of marketing efforts but also empowers brands to act swiftly on customer interactions, ultimately driving higher engagement and satisfaction.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"22e84d6d63d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"f081aae789260\",\"_type\":\"span\",\"marks\":[],\"text\":\"Embracing these technologies will not only streamline operations but can also foster deeper connections with customers, paving the way for sustained growth and loyalty.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cba845276f31\",\"_type\":\"anchor\",\"anchorId\":\"faqs\"},{\"_key\":\"57b2377723dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"fe8715f463c70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data Streaming FAQs\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f50cd9648556\",\"_type\":\"block\",\"children\":[{\"_key\":\"44469124df720\",\"_type\":\"span\",\"marks\":[\"353ba8f1daef\"],\"text\":\"What’s unbounded data\"},{\"_key\":\"44469124df721\",\"_type\":\"span\",\"marks\":[],\"text\":\"?\"}],\"markDefs\":[{\"_key\":\"353ba8f1daef\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/unbounded-data-101\"}],\"style\":\"h3\"},{\"_key\":\"3dc14d9b0b0d\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfb0a96cde760\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unbounded data is another way to refer to data streaming or the process of handling each unit of data individually as it comes in, enabling ongoing, real-time data processing across systems.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"622a4f4f72f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"65d49f7794ee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What’s microbatching?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9cf2ef46b827\",\"_type\":\"block\",\"children\":[{\"_key\":\"74edf39b88e80\",\"_type\":\"span\",\"marks\":[],\"text\":\"This is a type of data processing that lands somewhere in between traditional batch processing and data streaming, with the data being processed in a series of small batches at a more frequent interval than batch processing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bade758da39c\",\"_type\":\"block\",\"children\":[{\"_key\":\"14cd2f9af4fd0\",\"_type\":\"span\",\"marks\":[\"2d92bbe2e964\"],\"text\":\"What is data latency\"},{\"_key\":\"14cd2f9af4fd1\",\"_type\":\"span\",\"marks\":[],\"text\":\"?\"}],\"markDefs\":[{\"_key\":\"2d92bbe2e964\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/data-latency-customer-engagement\"}],\"style\":\"h3\"},{\"_key\":\"ab2361de7397\",\"_type\":\"block\",\"children\":[{\"_key\":\"347e576225990\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data latency is the time delay that happens between when data gets created and when it’s available to be used.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f62cb7ce0cef\",\"_type\":\"block\",\"children\":[{\"_key\":\"aabb92bba22a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are the key benefits of data streaming for customer engagement?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"342749c893a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ee5b13855ed0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data streaming provides marketers with live, real-time data, which lets businesses act in the moment instead of waiting until it is (possibly) too late. This can increase customer engagement and satisfaction, and increase loyalty and revenue.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"61a9c9a7e915\",\"_type\":\"block\",\"children\":[{\"_key\":\"d57e7c3ef3be0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, imagine a customer has filled their cart on your ecommerce site but hasn’t checked it out. With streaming data, that behavior can be identified immediately and trigger outreach, such as an email or SMS, to encourage the customer to complete their purchase. 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By using live data, businesses can personalize their interactions with customers in multiple ways – from content to timing and device, making their messaging more relevant and engaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c936ab04efcc\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5b4b9f3aa060\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, marketers can use live data about consumer behavior to tailor content to their most recent interactions and interests.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73af597020f4\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1ad24a4d68d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Imagine a streaming service serving up on-demand entertainment. 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While in the past Black Friday was synonymous with wild crowds and chaotic in-store shopping, in the last few years a significant focus has shifted to digital–with some stores canceling in-person sales altogether. Our own data from the weekend displays this trend, as we supported more than 31 billion messages between Black Friday and Cyber Monday—a 43% increase from the same period in 2021, with Black Friday being our biggest day ever, send volume-wise. 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We also know performance and reliability at this scale cannot happen by accident, so we got an early start. Our Engineering team began our Black Friday capacity planning as early as September 1, working with our \"},{\"_key\":\"6f1c11a34ac01\",\"_type\":\"span\",\"marks\":[\"3e0a167ebdb1\"],\"text\":\"Customer Success\"},{\"_key\":\"6f1c11a34ac02\",\"_type\":\"span\",\"marks\":[],\"text\":\"$36\"},{\"_key\":\"6f1c11a34ac03\",\"_type\":\"span\",\"marks\":[\"85c186d3859d\"],\"text\":\"Datadog\"},{\"_key\":\"6f1c11a34ac04\",\"_type\":\"span\",\"marks\":[],\"text\":\" primarily, with Sentry and Pagerduty) identified no high priority SLO violations, which resulted in zero pages to the Engineering teams—our call teams simply watched the day happen, I worried my Slack was broken… and then it was just over, with 100% uptime. It took time, and it took a village, but it is well worth it to know that we were able to support our customers while bettering our product suite for the long haul.\"}],\"markDefs\":[{\"_key\":\"3e0a167ebdb1\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-118245\",\"_type\":\"reference\"}},{\"_key\":\"85c186d3859d\",\"_type\":\"link\",\"href\":\"https://www.datadoghq.com/\"}],\"style\":\"normal\"},{\"_key\":\"0c8d343d438d\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c8d343d438d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What Surprised Us From 2022 Black Friday and Cyber Monday Data—and What Didn’t\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"4703add27abc\",\"_type\":\"block\",\"children\":[{\"_key\":\"4703add27abc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s clear that our forecasting served us well in preparing to support our customers over Black Friday and Cyber Monday. As we’ve grown and onboarded new customers, and our customers have transformed their business when it comes to digital, our message volumes over this weekend have increased approximately 7X since 2018. We predicted and prepared for massive volume, but it’s the way the volume distribution has happened that has surprised us. When we adjust the data for relative volume, we can more easily compare the amount of messages sent in days around Black Friday and Cyber Monday.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"M0qViAJy\",\"_type\":\"richImage\",\"alt\":\"Line graph titled \\\"Messages by Day per Year\\\" showing billions of messages for years 2018-2022 around Black Friday and Cyber Monday, with 2022 having the highest volume, peaking on Black Friday.\",\"asset\":{\"_ref\":\"image-96d828bee6b3a3942aff70fc9b06d21229da3ca1-2400x1210-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"04d63927c095\",\"_type\":\"block\",\"children\":[{\"_key\":\"04d63927c0950\",\"_type\":\"span\",\"marks\":[],\"text\":\"With more and more traffic anticipated to go through digital rather than brick-and-mortar, we expected to see a shift toward earlier engagement in the days and weeks leading up to Black Friday. In fact, we scaled our infrastructure and entered a code freeze weeks before, expecting total November month numbers to be a bit higher. We did see a fairly significant YOY shift from 2021 to 2022 about one week before Black Friday as well as an uptick in messaging after Cyber Monday, but not the volume we expected. Next year, we hope to see more messages, earlier, focused on nurturing customers new and old.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"68fae981f548\",\"_type\":\"block\",\"children\":[{\"_key\":\"68fae981f5480\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What We’d Love to See Next Year\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7e3004ba9a81\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e3004ba9a810\",\"_type\":\"span\",\"marks\":[],\"text\":\"The volumes that we supported this year, in conjunction with the range of channels leveraged like email, push notifications, in-app messages, and more, show us that brands are really understanding the value of creating rich, personalized, customer-centric experiences — especially on the busiest weekend of the year. And this is what Braze was built for. We believe in treating customers on a 1:1 level at the scale of 1: Many (or in this case very, very, very, many).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4b813210f150\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b813210f1500\",\"_type\":\"span\",\"marks\":[],\"text\":\"Next year, we’d love to see more outreach in the weeks leading up to Black Friday. This is an opportunity to make loyal customers feel special—think “Cyber Weekend Previews” to get them excited, messages about their favorite repeat purchases going on sale, and more. As for after Cyber Monday, we hope order status updates are only the beginning of communication with newly-acquired customers. We’d love to see our customers follow up with suggestions based on their purchases, ask for reviews and feedback, or give them the opportunity to sign up for email and text campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"76aa60a1c86c\",\"_type\":\"block\",\"children\":[{\"_key\":\"76aa60a1c86c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Note\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b4296435a356\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4296435a3560\",\"_type\":\"span\",\"marks\":[],\"text\":\"This year was a win for our team at Braze, and for our customers. We helped customers reach more consumers than ever before, driving valuable engagement for our customers and validating our team’s hard work. Now, it’s time for the fun part—where we get to help brands leverage technology to get to know new customers and turn them into loyal, perennial customers. Then, we’ll do it all again next year.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/209b0368db40b17e4b7ff3acc6e40b60a024e66e-1500x1500.png\",\"publishedDate\":\"2022-12-14T11:00:00-05:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f6be9e5d1c3f6cf23d5aed23dcd2ca5196b69443-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Black Friday and Cyber Monday are some of the most lucrative times of the year for brands. This year, Braze supported more than 31 billion messages between Black Friday and Cyber Monday—a 43% increase from the same period in 2021.\",\"pageTitle\":\"Braze Hits All Time High Message Sends on Black Friday and Cyber Monday\",\"slug\":{\"current\":\"braze-hits-all-time-high-message-sends-black-friday\"}},\"title\":\"Braze Hits All Time High Message Sends on Black Friday and Cyber Monday\"},{\"_id\":\"a418c3a4-335b-4320-97da-fca86d9b194d\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"36ec422e645f\",\"_type\":\"block\",\"children\":[{\"_key\":\"36ec422e645f0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Innovation has always been a top priority here at Braze. So when we set out to take \"},{\"_key\":\"36ec422e645f1\",\"_type\":\"span\",\"marks\":[\"8ccb367dfc73\",\"em\"],\"text\":\"Canvas\"},{\"_key\":\"36ec422e645f2\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"—our customer journey management tool—to the next level, we knew we were up for the task. It took careful planning, testing, and collaboration across the Product, Engineering, and User Experience teams, but we \"},{\"_key\":\"36ec422e645f3\",\"_type\":\"span\",\"marks\":[\"2ea70c3879fa\",\"em\"],\"text\":\"successfully launched\"},{\"_key\":\"36ec422e645f4\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" the next-generation of Canvas, Canvas Flow, in July 2022. For an inside look at how we pulled it off, we sat down with Steven Camiña, Group Product Manager of the Messaging team.\"}],\"markDefs\":[{\"_key\":\"8ccb367dfc73\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-83365\",\"_type\":\"reference\"}},{\"_key\":\"2ea70c3879fa\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-315538\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"6cc2540923cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"6cc2540923cc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Today’s landscape can be challenging for marketers. There are so many different ways for consumers to engage with the brands they care about across a range of devices, platforms, and digital channels, and with so many companies sending so many messages that it can be hard for consumers to keep up with the communications they really care about. To cut through all that noise, marketers need to be able to send coordinated messaging flows that are made up of meaningful, relevant, and personalized messages.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea2dec93662b\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea2dec93662b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Meeting that need is at the core of what we do here at Braze. In fact, it’s the core reason that we initially developed our Canvas customer journey feature \"},{\"_key\":\"ea2dec93662b1\",\"_type\":\"span\",\"marks\":[\"76823838c755\"],\"text\":\"all the way back in 2016\"},{\"_key\":\"ea2dec93662b2\",\"_type\":\"span\",\"marks\":[],\"text\":\"—and the reason that we’ve spent the last few years reimagining and evolving the feature to make sure it can support more nuanced, impactful experiences going forward.\"}],\"markDefs\":[{\"_key\":\"76823838c755\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-83365\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"7f546cefc3b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f546cefc3b90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Understanding Canvas vs. Canvas Flow\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"22d5725c6141\",\"_type\":\"block\",\"children\":[{\"_key\":\"22d5725c61410\",\"_type\":\"span\",\"marks\":[],\"text\":\"Since its launch, our customer journey tool has featured a single, unified interface that acts as a blank canvas (pun very much intended) where marketers can drag and drop different steps to create a coordinated engagement flow. Unlike a traditional messaging campaign, which is built around a single message, a Braze Canvas can tie together multiple different actions (for instance, sending sequences of messages over time) to reach customers across different touchpoints and personalize those actions based on user actions, behaviors, and preferences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a5mZ2ZUI\",\"_type\":\"richImage\",\"alt\":\"The original Canvas (left) versus Canvas Flow (right)\",\"asset\":{\"_ref\":\"image-c0705e6a304499ba6a05a9d6e838243f3ccd2d31-2400x1338-png\",\"_type\":\"reference\"},\"caption\":\"The original Canvas (left) versus Canvas Flow (right)\"},{\"_key\":\"25b64e0b75ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"25b64e0b75ba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In the original version of Canvas, each of these flows is made up of a series of linked campaigns; at Braze, we call these campaigns “full steps” within a Canvas. Before setting up each full step, marketers had to decide which actions they wanted each user to perform, how long the Canvas should wait to see if they performed that action, and what audience segments/filters should be leveraged, among other considerations. That approach allowed brands to link up campaigns into multi-part flows, but we knew from the start that there was further we could go in terms of making the creation and orchestration of full journeys easier for our customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"71a5802a8dd0\",\"_type\":\"block\",\"children\":[{\"_key\":\"71a5802a8dd00\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the launch of Canvas Flow, marketers can now break up full steps into multiple, more targeted steps, allowing for a more nuanced approach to the construction and management of customer journeys. That means—for instance—that it’s now possible to add in a delay anywhere in a customer journey, automatically send information to Google, Facebook, or Tiktok to inform audiences there or trigger ad campaigns, or personalize user journeys based on the actions that each individual takes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e76ca07737a\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e76ca07737a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Building Canvas Flow: How We Got Here—And What It Took\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"601efb1bd22e\",\"_type\":\"block\",\"children\":[{\"_key\":\"601efb1bd22e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For Braze customers, Canvas Flow and its move away from full steps provides a more intuitive experience, allowing marketers to more easily visualize, conceptualize, and control how users experience these journeys and to get more detailed, step-by-step insights using step-specific analytics. For Braze, this change was positive, too—supporting increased flexibility and scalability while making it easier for a wider array of Braze teams to build new and innovative steps that could be used within each Canvas.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8666eb9a8b36\",\"_type\":\"block\",\"children\":[{\"_key\":\"8666eb9a8b360\",\"_type\":\"span\",\"marks\":[],\"text\":\"Getting Canvas Flow to where it is today involved tackling several product design and technical challenges, embracing innovative engineering, and prioritizing close collaboration. Here’s how we did it, step by step.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd0abe978dde\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd0abe978dde0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2017-2018 — Understanding Canvas’ Challenges and Opportunities\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"37d6911beafa\",\"_type\":\"block\",\"children\":[{\"_key\":\"37d6911beafa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"When Braze first launched Canvas, the plan was always to keep iterating on the original version in order to help drive more value for our customers. The challenge wasn’t deciding if Braze should update and adjust Canvas going forward; it was understanding how best to evolve this feature to maximize the positive impact that it can have on customer engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e4c36c72587a\",\"_type\":\"block\",\"children\":[{\"_key\":\"e4c36c72587a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To do that, a group of technical stakeholders did a deep dive into the challenges and opportunities associated with the initial version of Canvas, with the goal of developing a picture of what a successful evolution might look like for the feature. Liza Timmins, now Director of Product Design, and Marion Nammack, now Senior Director of Product Management, led the research around Canvas, overseeing hours of customer observation sessions (“I even flew out to sit with one of our customers for over 10 hours while they created their first Canvas,” Marion notes), stakeholder interviews, support ticket analysis, while also consulting members of our Technical Support, Customer Success, and executive teams.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cba898ccfdbc\",\"_type\":\"block\",\"children\":[{\"_key\":\"cba898ccfdbc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Like any good origin story, it all starts with a little conflict,” says Zach McCormick, Staff Software Engineer, Braze. “When we brought together the Product Management, Product Design, and Engineering teams to take a look at what was and wasn’t working well with Canvas, we found pretty quickly that each team had a different perspective on what needed to be adjusted and why.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"608afef90a99\",\"_type\":\"block\",\"children\":[{\"_key\":\"608afef90a990\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Product Management team was focused on use cases. “We often see our more advanced customers finding new ways to use Braze to help provide an even better customer experience,” Marion says, “but, with Canvas, we found that the way we’d designed the feature wasn't that compatible with some of the ways that people ended up using it.” Separately, while Canvas was built to support coordinated messaging flows, many marketers were trying to use it to carry out other, non-messaging use cases. The result? Hacky workarounds for when they needed a delay between messages or to update an attribute on a customer’s profile. In some cases, brands who built Canvases that weren’t focused on sending a campaign found that they ran the risk of having customers fall out of the flow if they didn’t receive the message, potentially undermining its impact.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"izgyrCVi\",\"_type\":\"richImage\",\"alt\":\"Slides from a 2018 internal presentation on plans to evolve Canvas\",\"asset\":{\"_ref\":\"image-0389b826891d2ff4e63cc04c89633c7836db5ce1-2400x1562-png\",\"_type\":\"reference\"},\"caption\":\"Slides from a 2018 internal presentation on plans to evolve Canvas\"},{\"_key\":\"e62b5306a824\",\"_type\":\"block\",\"children\":[{\"_key\":\"e62b5306a8240\",\"_type\":\"span\",\"marks\":[],\"text\":\"On the Product Design front, the big concern was supporting the long-term use of each Canvas. “We knew we wanted to help people build more complex campaigns more easily,” Liza says, “but we found that it was just as—or more—important to find ways to help make it easier to maintain Canvases once they were created.” The initial version of Canvas put a lot of power in the hands of marketers; however, the ways that individual marketers chose to leverage that power sometimes created additional complexity. One common issue? While experienced Canvas users were able to quickly spin up new Canvases, there was often a much bigger learning curve when they had to work on a Canvas built by a coworker, due to wide gaps between how different people were leveraging the feature. In some cases, when an employee who built a particular Canvas left the company, our customers found it easier to have someone else build a whole new replacement Canvas, rather than try to update the original.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6R6wptUN\",\"_type\":\"richImage\",\"alt\":\"A customer journey created using the original version of Canvas that included 50+ different steps\",\"asset\":{\"_ref\":\"image-d281d25c693c4ef4f94d246c37ce6dedf361585c-2400x444-png\",\"_type\":\"reference\"},\"caption\":\"A customer journey created using the original version of Canvas that included 50+ different steps\"},{\"_key\":\"7337c83e7842\",\"_type\":\"block\",\"children\":[{\"_key\":\"7337c83e78420\",\"_type\":\"span\",\"marks\":[],\"text\":\"For Engineering, the big focus was efficiency and reliability. “We love seeing marketers using Braze in ambitious ways, but some of the approaches they were using had the side effect of making Canvas pretty inefficient,” Zach says. “I remember seeing one Canvas that had 64 different steps coming off of it. If you sent 10 million users through that Canvas, that’s 640 million actions that have to be carried out, even though the vast majority end up being aborted without ever sending a message. That means that to send this Canvas, you might well need to run 350 million jobs to send, say, 20 million messages, which is really inefficient and costly in terms of processing time and resources. Plus, that sometimes led to a stochastic race between steps in a Canvas, making it hard to know which steps would or wouldn’t occur, or where a given user was in that specific journey. Imagine dealing with a support ticket for that Canvas!”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f66b8d0445a\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f66b8d0445a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"But once the team started categorizing all these challenges, it became clear that they were interrelated—and that a holistic approach was to address them. Based on early conversations, it became clear that Canvas needed to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed0614f52727\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed0614f527270\",\"_type\":\"span\",\"marks\":[],\"text\":\"Allow customers to build and maintain more complex campaigns more easily\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eae2e02f10b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"eae2e02f10b70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Give marketers a clear picture of where users were in a given journey\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"89348402f00b\",\"_type\":\"block\",\"children\":[{\"_key\":\"89348402f00b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Allow customers to add non-message steps to their Canvases\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"210792220dff\",\"_type\":\"block\",\"children\":[{\"_key\":\"210792220dff0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Make it possible for marketers to spend less time building their journeys and more time experimenting on and optimizing them\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b507cc970229\",\"_type\":\"block\",\"children\":[{\"_key\":\"b507cc9702290\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2018 – Designing a New Approach to Canvas\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"44c675a6331c\",\"_type\":\"block\",\"children\":[{\"_key\":\"44c675a6331c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once the decision was made to move ahead with updating Canvas to achieve those goals, the team held a five-day design sprint to align across teams, create prototypes of a v2 version of Canvas, and pressure test them in front of focus groups of our customers. As part of that effort, engineers from the Messaging and Automation team were invited to take part, in order to lend a technical eye to the process and ensure that ideas were feasible before moving forward.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aJzl5F1R\",\"_type\":\"richImage\",\"alt\":\"An image from the 2018 Canvas v2 design sprint\",\"asset\":{\"_ref\":\"image-5b5c7fbd24a253a264b12e7b053fd12fe9615f8b-2400x1268-png\",\"_type\":\"reference\"},\"caption\":\"An image from the 2018 Canvas v2 design sprint\"},{\"_key\":\"3938811b2e71\",\"_type\":\"block\",\"children\":[{\"_key\":\"3938811b2e710\",\"_type\":\"span\",\"marks\":[],\"text\":\"“The key for me,” Zach says, “was making sure that marketers always knew where a user was going to move next in a given flow. We called this ‘unlimited ingress/specific egress’; that is, marketers could have as many things going into a specific step as they wanted, but each step would deterministically send a user to a specific next step.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"KcHPxyZJ\",\"_type\":\"richImage\",\"alt\":\"Zach’s notes on different step type needs from the 2018 design sprint\",\"asset\":{\"_ref\":\"image-ce4801f3d5d82d6d538a8cb14c61e80e187f480e-2400x1542-png\",\"_type\":\"reference\"},\"caption\":\"Zach’s notes on different step type needs from the 2018 design sprint\"},{\"_key\":\"2cefc44e2d1d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2cefc44e2d1d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Accordingly, the team knew they needed to create a wider range of steps with more targeted outcomes, rather than the one-size-fits-all approach that was built into full steps, but also to ensure that the updated version of Canvas was capable of doing everything the original version could (and more). To make that happen, they sat down and mapped out every possible Canvas step that they could conceive of a customer needing and assessed whether they could be carried out successfully under the new proposed approach. “We wanted to see if we could figure out what this new approach would look like as an end product, knowing we would be introducing components one by one,” said Stella Lee, Senior Software Engineer on the Messaging and Automation team. This approach allowed the team to ensure a coherent experience even as they worked on building out the individual components of what would become Canvas Flow.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ghrX4KxZ\",\"_type\":\"richImage\",\"alt\":\"The initial prototype of Canvas V2 (2018)\",\"asset\":{\"_ref\":\"image-ef2d4f643b70c846e465c41bd9172ec94bf089ba-2400x1368-png\",\"_type\":\"reference\"},\"caption\":\"The initial prototype of Canvas V2 (2018)\"},{\"_key\":\"b5af56b14839\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5af56b148390\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once it was clear that this “unlimited ingress/specific egress” approach was feasible, the team worked to build out an initial prototype of what the new version of Canvas might look like. As part of that initial concept work, the team separated out messages, triggers, and delays into distinct steps, providing more clarity around the way each user might move through the flow. Braze also enhanced the ease of use associated with building a given Canvas by allowing marketers to drag and drop the steps they need from a sidebar.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d9cce00022f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9cce00022f70\",\"_type\":\"span\",\"marks\":[],\"text\":\"In connection with the design sprint, the team convened a group of six Braze customers and walked them through the prototype to get their feedback on what they did and didn’t like about our proposed approach. Then, based on their notes, the team carried out a series of usability tests in connection with three different prototypes, using the tests to gather data for both customers and internal stakeholders on what was working and what wasn’t when it came to Canvas’ potential new direction. Once all the internal and customer testers expressed that they were happy with the approach, the next step was taking this new version of Canvas off of the drawing board and into the real world.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"afacc9b2b58e\",\"_type\":\"block\",\"children\":[{\"_key\":\"afacc9b2b58e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To support that effort, the engineering team spent more than three months building a new system that was clean, extensible, scalable, and performant. That new system was able to support the execution of new components, with each one having the sole responsibility for carrying out a specific task (i.e. if you wanted a delay, a delay step and only a delay step would be used) and featured deterministic behavior that ensured users continued down a clear path throughout their user journey. “One of the biggest challenges we had with the original Canvas was that a lot of the logic lived in different places within the messaging pipeline,” explained Stella. “That made it hard for engineers to determine where they should look to investigate software issues or to figure out how to implement new features without adding more complexity or risk to the pipeline.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e00f14940866\",\"_type\":\"block\",\"children\":[{\"_key\":\"e00f149408660\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Canvas Flow, the team prioritized building a system with clear separations of concern so that it was easier to hone in on specific functionality while also allowing for the easy addition of new features as needed going forward. Accordingly, the team worked to create a step generator tool that made it possible for engineers—as well as stakeholders from other teams within Braze—to build new steps more efficiently, effectively democratizing the Canvas step creation process.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec1e8f81c7b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec1e8f81c7b80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2018-2019 — Launching the First New Canvas Steps and Functionality\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ca51deb2c23b\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca51deb2c23b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Because Canvas was such a popular and widely adopted tool among Braze customers and because the work involved in overhauling the feature was significant and would take time, the team decided to take a phased, componentized approach to rolling out the new version of Canvas. To accomplish this, the team worked to make sure that the new steps they were designing could work in tandem with existing full steps, allowing Braze customers to use both types of steps in their Canvases. Braze kicked off this effort by updating the workflow associated with a Canvas entry step, creating the foundation for everything that would come later.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cf9a27effb32\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf9a27effb320\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Entry Conditions (2018)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c95804856dde\",\"_type\":\"block\",\"children\":[{\"_key\":\"c95804856dde0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For a consumer to experience a multi-step messaging flow powered by Braze, they first need to enter the appropriate Canvas. But our team’s research found that the original version of this process wasn’t working smoothly for some of our customers. In particular, the UI associated with the original entry step was complex enough that marketers sometimes neglected to set up key guardrails for their campaign flows (i.e. \"},{\"_key\":\"c95804856dde1\",\"_type\":\"span\",\"marks\":[\"fbe908d32819\"],\"text\":\"rate limits\"},{\"_key\":\"c95804856dde2\",\"_type\":\"span\",\"marks\":[],\"text\":\" or \"},{\"_key\":\"c95804856dde3\",\"_type\":\"span\",\"marks\":[\"ff6aff3387c2\"],\"text\":\"frequency caps\"},{\"_key\":\"c95804856dde4\",\"_type\":\"span\",\"marks\":[],\"text\":\" or \"},{\"_key\":\"c95804856dde5\",\"_type\":\"span\",\"marks\":[\"1efdd897583a\"],\"text\":\"conversion events\"},{\"_key\":\"c95804856dde6\",\"_type\":\"span\",\"marks\":[],\"text\":\") or got confused about which conditions applied to which part of a given journey.\"}],\"markDefs\":[{\"_key\":\"fbe908d32819\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-20107\",\"_type\":\"reference\"}},{\"_key\":\"ff6aff3387c2\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-19949\",\"_type\":\"reference\"}},{\"_key\":\"1efdd897583a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/campaigns/building_campaigns/conversion_events\"}],\"style\":\"normal\"},{\"_key\":\"uNzQLNzd\",\"_type\":\"richImage\",\"alt\":\"The original entry step vs. the Canvas Entry Settings Wizard\",\"asset\":{\"_ref\":\"image-87aa8671c0e89ada49c258f6a01cf4b694117027-2400x2460-png\",\"_type\":\"reference\"},\"caption\":\"The original entry step vs. the Canvas Entry Settings Wizard\"},{\"_key\":\"c75e2c64bb68\",\"_type\":\"block\",\"children\":[{\"_key\":\"c75e2c64bb680\",\"_type\":\"span\",\"marks\":[],\"text\":\"To address those issues, the team decided to build a \"},{\"_key\":\"c75e2c64bb681\",\"_type\":\"span\",\"marks\":[\"c43e9d404dc5\"],\"text\":\"Canvas Entry Settings Wizard\"},{\"_key\":\"c75e2c64bb682\",\"_type\":\"span\",\"marks\":[],\"text\":\". This new component walks marketers through all the key steps they need to create a new journey and highlights key settings (like the ones mentioned above) to reduce the risk that anything important is being missed.\"}],\"markDefs\":[{\"_key\":\"c43e9d404dc5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/create_a_canvas/create_a_canvas\"}],\"style\":\"normal\"},{\"_key\":\"56ee341c6451\",\"_type\":\"block\",\"children\":[{\"_key\":\"56ee341c64510\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Delay Steps (2019)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7dded9e54c19\",\"_type\":\"block\",\"children\":[{\"_key\":\"7dded9e54c190\",\"_type\":\"span\",\"marks\":[],\"text\":\"We knew from the beginning of this process that finding a way to allow Braze customers to more easily control when messages were sent—and when they weren’t—was a key priority for the reimagining of Canvas. That need played a significant role in the team’s decision to prioritize \"},{\"_key\":\"7dded9e54c191\",\"_type\":\"span\",\"marks\":[\"1cd7538e96d5\"],\"text\":\"delay steps\"},{\"_key\":\"7dded9e54c192\",\"_type\":\"span\",\"marks\":[],\"text\":\" as the second net-new Canvas step created in connection with this initiative, since it would help to address customer and internal feedback while also making it easier for marketers to understand and orchestrate how users were flowing through their journeys.\"}],\"markDefs\":[{\"_key\":\"1cd7538e96d5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/delay_step\"}],\"style\":\"normal\"},{\"_key\":\"ga8oYCEK\",\"_type\":\"richImage\",\"alt\":\"A delay step in Canvas Flow\",\"asset\":{\"_ref\":\"image-28f3f372af310a9f41b3207cc0fe7cc3ed717d62-2400x984-png\",\"_type\":\"reference\"},\"caption\":\"A delay step in Canvas Flow\"},{\"_key\":\"4d8437a77017\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d8437a770170\",\"_type\":\"span\",\"marks\":[],\"text\":\"When the team was building out delay steps, one key priority was making sure that the feature provided enough nuance and flexibility to cover all major delay-related use cases. That meant including the ability to add simple delays (e.g. “delay for one hour”) or a series of delays, or to delay for a given period, or until a specific time and date. The team also worked to make the UI around message scheduling clearer within Canvas, after receiving feedback that some customers were defaulting to a “send message X days later” approach because they weren’t aware they had other options. With the launch of this new functionality, customers were able to take more effective hands-on control of their message scheduling without resorting to hacky workarounds, achieving a major goal of the Canvas update project.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d514ed138e57\",\"_type\":\"block\",\"children\":[{\"_key\":\"d514ed138e570\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Decision Splits (2019)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"540c2da571f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"540c2da571f90\",\"_type\":\"span\",\"marks\":[],\"text\":\"When the team set out to create what became our \"},{\"_key\":\"540c2da571f91\",\"_type\":\"span\",\"marks\":[\"5ee51f12778d\"],\"text\":\"decision split step\"},{\"_key\":\"540c2da571f92\",\"_type\":\"span\",\"marks\":[],\"text\":\", the goal was clear: Make it easier for marketers to filter users into the appropriate, personalized path based on their behavior and other data. Our research found that, with full steps, customers sometimes struggled to correctly target the group they wanted to reach—for instance, because they forgot to keep mutual exclusivity in mind or kept users in the Canvas even though they didn’t receive a message.\"}],\"markDefs\":[{\"_key\":\"5ee51f12778d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/decision_split\"}],\"style\":\"normal\"},{\"_key\":\"9971d84d0c44\",\"_type\":\"block\",\"children\":[{\"_key\":\"9971d84d0c440\",\"_type\":\"span\",\"marks\":[],\"text\":\"The team felt that, to achieve its goals, this new step needed to allow customers to do two key things. First, to use the new step to create multiple paths in a given journey, based on customer behavior (for instance, a ride-sharing app might create distinct paths for users who’d taken 0-10 rides in the past month, users who’d taken 10-20 rides, and users who’d taken more than 20 rides). Second, to use the step to effectively determine which users should stay in a given Canvas and which ones should exit the Canvas, ending their involvement with that specific messaging flow (e.g. exiting all users in the audience who made a purchase after entering the flow, while allowing those who haven’t to receive additional follow-up messages).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"zg3gyDOZ\",\"_type\":\"richImage\",\"alt\":\"A decision split step within Canvas\",\"asset\":{\"_ref\":\"image-062585b3f7b5252a95fea27b6323a4cc93c73e8d-2400x900-png\",\"_type\":\"reference\"},\"caption\":\"A decision split step within Canvas\"},{\"_key\":\"d630c9563d2b\",\"_type\":\"block\",\"children\":[{\"_key\":\"d630c9563d2b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The impact of this new step was clear almost immediately. When one of our customers, a major QSR brand, took advantage of the prototype version of decision splits, they were able to carry out their essential branching use cases across more than 50 distinct Canvases while also reducing the number of processing jobs needed to support their programs and cutting the costs for Braze. The brand told us that the new step improved transparency and efficiency and they continued to use it after that test because of the value it provided.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad13aeee9391\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad13aeee93910\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Message Steps (2019)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3744e09692c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"3744e09692c70\",\"_type\":\"span\",\"marks\":[],\"text\":\"After building out components for entering users into a Canvas, controlling when messages are received, and personalizing the journey flow that each individual goes down, the only thing needed to support a complete messaging flow with the new steps was a step that allowed you to send messages without leveraging a full step.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a6f00655490b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6f00655490b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"One of the most frequent issues that the team identified through their research was confusion around what happened to users who were not eligible to receive a message in a given Canvas. In the original version of Canvas, if a given user was unreachable in the channel or channels a message was sent in (think sending push to a user who doesn’t have push enabled), that user was exited from the Canvas, something that confused marketers who weren’t expecting that behavior. Accordingly, as part of the creation of the targeted \"},{\"_key\":\"a6f00655490b1\",\"_type\":\"span\",\"marks\":[\"2bc5c7759560\"],\"text\":\"message step\"},{\"_key\":\"a6f00655490b2\",\"_type\":\"span\",\"marks\":[],\"text\":\" in Canvas, we knew we needed a way for customers to ensure that users continued through a flow even if a message from the message step can’t be sent.\"}],\"markDefs\":[{\"_key\":\"2bc5c7759560\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/message_step/\"}],\"style\":\"normal\"},{\"_key\":\"7B3AquWs\",\"_type\":\"richImage\",\"alt\":\"A message step within Canvas Flow\",\"asset\":{\"_ref\":\"image-8ec6eca743b7d8b10895a03ca625c483f9d7211c-2400x900-png\",\"_type\":\"reference\"},\"caption\":\"A message step within Canvas Flow\"},{\"_key\":\"1685a9ff9c55\",\"_type\":\"block\",\"children\":[{\"_key\":\"1685a9ff9c550\",\"_type\":\"span\",\"marks\":[],\"text\":\"To create more clarity around how each user would flow through a Canvas, the team designed these message steps to advance users to the next relevant step once:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e371eb453489\",\"_type\":\"block\",\"children\":[{\"_key\":\"e371eb4534890\",\"_type\":\"span\",\"marks\":[],\"text\":\"A message is sent\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e8f1658624c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"e8f1658624c90\",\"_type\":\"span\",\"marks\":[],\"text\":\"A message isn’t sent because the user isn’t reachable via the relevant channel or channels\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c89e3abe1790\",\"_type\":\"block\",\"children\":[{\"_key\":\"c89e3abe17900\",\"_type\":\"span\",\"marks\":[],\"text\":\"A message isn’t sent because of frequency caps\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d087e6a0e826\",\"_type\":\"block\",\"children\":[{\"_key\":\"d087e6a0e8260\",\"_type\":\"span\",\"marks\":[],\"text\":\"A message isn’t sent because it’s aborted before sending\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"31e21280726b\",\"_type\":\"block\",\"children\":[{\"_key\":\"31e21280726b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In addition, the team built additional nuance into the new message steps, allowing marketers to optimize the send time of each message with Braze Intelligent Timing, override Quiet Hours when required, and validate message delivery, among other additional features.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b6bcbd688d52\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6bcbd688d520\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2020-2022 – Passing the Canvas Torch\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ecf3a1cea5fa\",\"_type\":\"block\",\"children\":[{\"_key\":\"ecf3a1cea5fa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"All of the work being done on the updated version of Canvas was happening in a time of major change and growth for Braze. When the project kicked off, Braze was still a small-ish private company \"},{\"_key\":\"ecf3a1cea5fa1\",\"_type\":\"span\",\"marks\":[\"fd24f98dab10\"],\"text\":\"known as Appboy\"},{\"_key\":\"ecf3a1cea5fa2\",\"_type\":\"span\",\"marks\":[],\"text\":\"; when it concluded, we were a public company sporting more than 1,500 employees and offices in seven countries. And as things shifted and the company grew, many of the original stakeholders on the project found themselves on different teams or promoted to more senior roles. The result? A new generation of Braze employees became involved in the project, putting their unique stamp on Canvas in the process.\"}],\"markDefs\":[{\"_key\":\"fd24f98dab10\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-26437\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"9314e173883e\",\"_type\":\"block\",\"children\":[{\"_key\":\"9314e173883e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"React Migration (2020)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e43bfa100284\",\"_type\":\"block\",\"children\":[{\"_key\":\"e43bfa1002840\",\"_type\":\"span\",\"marks\":[],\"text\":\"However, before the team could build out components that supported branching and other advanced use cases, they needed to make some significant changes. “Because the existing Canvas user experience was built with full steps in mind,” said Sean Laude, Staff Software Engineer, “it ended up being significantly easier to rebuild the entire Canvas frontend using \"},{\"_key\":\"e43bfa1002841\",\"_type\":\"span\",\"marks\":[\"3b7d7f96f5a0\"],\"text\":\"React\"},{\"_key\":\"e43bfa1002842\",\"_type\":\"span\",\"marks\":[],\"text\":\" than just trying to plop audience paths on top of what was already there. And as an added bonus, adopting React made it possible for us to develop new Canvas features faster and allowed us to more easily deliver a consistent user experience.”\"}],\"markDefs\":[{\"_key\":\"3b7d7f96f5a0\",\"_type\":\"link\",\"href\":\"https://reactjs.org/\"}],\"style\":\"normal\"},{\"_key\":\"d2f5700ec8e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2f5700ec8e20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Audience Paths (2020)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d4c3eca858f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4c3eca858f50\",\"_type\":\"span\",\"marks\":[],\"text\":\"When Hoyin Chan—now a Senior Product Designer—joined the Braze Messaging and Automation team in 2019, the Canvas update project was at a critical juncture. While the four major steps launched in the first phase of the project had become a key part of Canvas, there was a sense that additional innovation was possible. In his role as a new product designer, Hoyin pushed for the team to embark on creating what became Canvas’ \"},{\"_key\":\"d4c3eca858f51\",\"_type\":\"span\",\"marks\":[\"fa9c73fb8bdd\"],\"text\":\"audience paths step\"},{\"_key\":\"d4c3eca858f52\",\"_type\":\"span\",\"marks\":[],\"text\":\", providing marketers with the ability to intuitively filter and segment users on a large scale by grouping users effectively based on prioritization.\"}],\"markDefs\":[{\"_key\":\"fa9c73fb8bdd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/audience_paths\"}],\"style\":\"normal\"},{\"_key\":\"e1NyqszT\",\"_type\":\"richImage\",\"alt\":\"An audience path in Canvas Flow\",\"asset\":{\"_ref\":\"image-6553cb63c284f48d19f1cdcc794ca098379128b1-2400x1152-png\",\"_type\":\"reference\"},\"caption\":\"An audience path in Canvas Flow\"},{\"_key\":\"90e9c84039c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"90e9c84039c90\",\"_type\":\"span\",\"marks\":[],\"text\":\"The team designed audience paths to function like sorting funnels, allowing marketers to set ranking criteria and then automatically use that criteria to evaluate what subsequent journey path they’ll be sent down. That means that Braze customers can easily understand where each user will go, providing transparency and making it easier to understand the full user journey and its implications.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb604c1e8628\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb604c1e86280\",\"_type\":\"span\",\"marks\":[],\"text\":\"That clarity stands in contrast to how things stood under the original version of Canvas. During the team’s research, they’d found that when users met the criteria for two different potential full steps in this kind of scenario, which one they would end up being sent down was randomly assigned, creating potential confusion for marketers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"72dfcecc0773\",\"_type\":\"block\",\"children\":[{\"_key\":\"72dfcecc07730\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Audience Sync to Facebook and Google (2021)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"16cabf58978b\",\"_type\":\"block\",\"children\":[{\"_key\":\"16cabf58978b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To address the need for more non-messaging functionality beyond delay steps, the team started looking for ways to use Canvas to connect Braze to the larger advertising technology ecosystem. They started out by building \"},{\"_key\":\"16cabf58978b1\",\"_type\":\"span\",\"marks\":[\"4217ba55e1f3\"],\"text\":\"audience sync\"},{\"_key\":\"16cabf58978b2\",\"_type\":\"span\",\"marks\":[],\"text\":\" steps designed to link the Braze platform to digital properties associated with Google (e.g. Google Search, Google Shopping, Gmail, YouTube, and Google Display) and Meta (e.g. Facebook, Instagram), but an audience sync step is now available for \"},{\"_key\":\"16cabf58978b3\",\"_type\":\"span\",\"marks\":[\"e2c5d7adc436\"],\"text\":\"Tiktok\"},{\"_key\":\"16cabf58978b4\",\"_type\":\"span\",\"marks\":[],\"text\":\" as well.\"}],\"markDefs\":[{\"_key\":\"4217ba55e1f3\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-96912\",\"_type\":\"reference\"}},{\"_key\":\"e2c5d7adc436\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-443369\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"1KVmXjlu\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-8ac8705ffa2fcd60171245333031acb2f2da5a8a-2400x828-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"bd5823a060ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd5823a060ba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The audience sync steps allow brands to add user data from their Braze integration to these platforms to: Deliver ads in connection with relevant behavioral triggers, segments, and other responsive factors; retarget users who aren’t responsive to other marketing channels; create suppression channels to cancel duplicative ads; and create lookalike audiences to acquire new users more efficiently. And because this functionality was built as a step, Braze customers can incorporate audience sync in any scenario where they’d usually trigger a message (e.g. email, push).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3690d5af7fa2\",\"_type\":\"block\",\"children\":[{\"_key\":\"3690d5af7fa20\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Audience sync was a really key step for the new version of Canvas,” Zach explained. “The functionality itself is powerful and makes it possible to take all the data that marketers have inside the Braze platform and then use it to tie together their campaigns across owned and paid channels. But even more than that, it was a big moment for the project because the creation of these steps marked the first time that one of the new Canvas steps was built by a team within Braze that was outside of the core Canvas Flow group. That made it clear that the modular, scalable approach to the iteration of Canvas wasn’t just feasible—it was happening! And that opened up all sorts of opportunities for the future.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f08d62cabff2\",\"_type\":\"block\",\"children\":[{\"_key\":\"f08d62cabff20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Experimentation Paths (2021)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d73c2202918b\",\"_type\":\"block\",\"children\":[{\"_key\":\"d73c2202918b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"One of the central goals of the Canvas update project was finding ways to help Braze customers to not just build out customer journeys, but to actually optimize and improve them over the course of time. We decided that the best way to do that was to make it easier for marketers to test multiple Canvas paths against each other (and also against a control group) through the introduction of an \"},{\"_key\":\"d73c2202918b1\",\"_type\":\"span\",\"marks\":[\"93e5e37593c4\"],\"text\":\"experiment path step\"},{\"_key\":\"d73c2202918b2\",\"_type\":\"span\",\"marks\":[],\"text\":\". That way, they’d have a better picture of path performance and more ability to make informed decisions about the Canvas journeys they’re creating and iterating on.\"}],\"markDefs\":[{\"_key\":\"93e5e37593c4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/experiment_step\"}],\"style\":\"normal\"},{\"_key\":\"JxJ7CTWm\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-d8e7a8ce6653b04d74d0257ae13259e5cc86516b-2400x1190-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"4d2c8262aaee\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d2c8262aaee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In particular, we were looking to help marketers do effective testing around the nuances of each customer journey. By building out experiment paths as a distinct step within Canvas, we made it possible for brands to more easily compare the impact of messages sent with different built-in delays, different cadences, different message copy, and various channel combinations and to adjust journeys based on those findings.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a94702697d42\",\"_type\":\"block\",\"children\":[{\"_key\":\"a94702697d420\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Action Paths (2022)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fa84d77ae27e\",\"_type\":\"block\",\"children\":[{\"_key\":\"fa84d77ae27e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"I joined the project while work was underway on \"},{\"_key\":\"fa84d77ae27e1\",\"_type\":\"span\",\"marks\":[\"3ae83bc0a755\"],\"text\":\"action paths\"},{\"_key\":\"fa84d77ae27e2\",\"_type\":\"span\",\"marks\":[],\"text\":\". Building on the customizations made possible by decision splits, action paths make it possible for marketers to customize user paths within a Canvas based on a specific action (e.g. user engagement events, custom events) or to hold users for a given duration and then prioritize their next path based on their actions during the evaluation period.\"}],\"markDefs\":[{\"_key\":\"3ae83bc0a755\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/action_paths/\"}],\"style\":\"normal\"},{\"_key\":\"NKhiY7vV\",\"_type\":\"richImage\",\"alt\":\"An action path step within Canvas Flow\",\"asset\":{\"_ref\":\"image-db568f13759ad7a079f443040eb203ffebf76d00-2400x1276-png\",\"_type\":\"reference\"},\"caption\":\"An action path step within Canvas Flow\"},{\"_key\":\"2dc58d13ebae\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dc58d13ebae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The team also ensured that marketers could adjust the length of those evaluation windows, allowing for windows that are only seconds-long and others that can stretch out for weeks, if needed. 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Download our guide to \"},{\"_key\":\"5a938bdf6b771\",\"_type\":\"span\",\"marks\":[\"b4c93736239d\",\"em\"],\"text\":\"mastering customer journey orchestration\"},{\"_key\":\"5a938bdf6b772\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" today.\"}],\"markDefs\":[{\"_key\":\"b4c93736239d\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-315246\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"b2c05cfe207b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2c05cfe207b0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Interested in working on these sorts of ambitious projects? Braze is hiring for a variety of roles in engineering, product management, and design. Check out our\"},{\"_key\":\"b2c05cfe207b1\",\"_type\":\"span\",\"marks\":[\"0287907f040c\",\"em\"],\"text\":\"careers page\"},{\"_key\":\"b2c05cfe207b2\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" to learn more about our open roles and our culture.\"}],\"markDefs\":[{\"_key\":\"0287907f040c\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-775\",\"_type\":\"reference\"}}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/42ba6e7f1308cc24cf09a6f23ad0b2ac6ee6eb68-1500x1500.png\",\"publishedDate\":\"2023-02-10T10:05:00-05:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c81197f508f1dcffe7445b27e613cc9e1080786c-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Innovation has always been a top priority here at Braze. 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For an inside look at how we pulled it off, we sat down with Steven Camiña, Group Product Manager of the Messaging team.\",\"pageTitle\":\"Reinventing Orchestration: How Braze Built Our Canvas Flow Customer Journey Tool\",\"slug\":{\"current\":\"building-braze-how-braze-built-our-canvas-flow-customer-journey-tool\"}},\"title\":\"Reinventing Orchestration: How Braze Built Our Canvas Flow Customer Journey Tool\"},{\"_id\":\"eb3f795c-8c11-48b5-8a00-75b46a5c4ece\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"7f9093427f72\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f9093427f720\",\"_type\":\"span\",\"marks\":[],\"text\":\"In 2016, \"},{\"_key\":\"7f9093427f721\",\"_type\":\"span\",\"marks\":[\"18a28cf71829\"],\"text\":\"we launched Canvas\"},{\"_key\":\"7f9093427f722\",\"_type\":\"span\",\"marks\":[],\"text\":\", our no-code customer journey tool that allows marketers to build, test, and optimize messaging flows on multiple channels and from multiple triggers. In the six years since that launch, so much has changed—for one thing, customers have higher expectations for creativity and relevance when it comes to brand interactions. To keep up with shifting consumer behavior online, brands have to create even more complex, timely, and valuable campaigns.\"}],\"markDefs\":[{\"_key\":\"18a28cf71829\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-83365\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"bd56203bb599\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd56203bb5990\",\"_type\":\"span\",\"marks\":[],\"text\":\"In order to stay ahead of the curve, we’ve added several enhancements to Canvas, the orchestration tool behind so many successful campaigns. With the introduction of \"},{\"_key\":\"bd56203bb5991\",\"_type\":\"span\",\"marks\":[\"049f37a46013\"],\"text\":\"Braze Canvas Flow\"},{\"_key\":\"bd56203bb5992\",\"_type\":\"span\",\"marks\":[],\"text\":\", Braze is helping brands meet the challenges of both today and tomorrow. Canvas Flow allows marketers to design multi-step customer journeys even faster with no code required, quickly building effective campaigns that would otherwise require more time and resources, in some cases including support from software engineering teams.\"}],\"markDefs\":[{\"_key\":\"049f37a46013\",\"_type\":\"link\",\"href\":\"/product/braze-canvas-flow\"}],\"style\":\"normal\"},{\"_key\":\"d74b46aac544\",\"_type\":\"block\",\"children\":[{\"_key\":\"d74b46aac5440\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let’s take a look at these key updates and what they mean for your customer engagement efforts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fbb1976b9ca5\",\"_type\":\"block\",\"children\":[{\"_key\":\"fbb1976b9ca50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Easy Visual Interface\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"69905b5eae3d\",\"_type\":\"block\",\"children\":[{\"_key\":\"69905b5eae3d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In order to create campaigns that reach customers at the right time, on the right channel, and with the right message, brands often find themselves struggling with hard-to-use platforms that rely on tech teams to run properly. With Canvas Flow, brands can compose messages, orchestrate campaigns, and run multivariate tests all in one platform with little to no tech team support needed. The single interface reduces the amount of time marketers spend context switching—that is, jumping back and forth between a variety of siloed engagement platforms. Design, visualize, and launch any customer journey from one place, whether it’s a simple nudge or a dynamic cross-channel flow.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"uIkWADAW\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-215e77b1018cedeecb3ee92b1bbde5006f3bc2a5-2400x1210-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"138da52efd77\",\"_type\":\"block\",\"children\":[{\"_key\":\"138da52efd770\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalize and Adapt to Your Customers in Real-Time\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3b966bfdb081\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b966bfdb0810\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer preferences and behaviors can change quickly, making it a challenge to serve up the relevant and valuable journeys they crave. 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The comprehensive testing possibilities built into this feature ensure that marketers can test channels, cadence, frequency, subject lines, message copy, message creative, and more, all from a single, unified platform.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0OgRguRf\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-81141eeee841e210f45aceaeb34602a48a6f4668-2400x1210-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"41cb2123af89\",\"_type\":\"block\",\"children\":[{\"_key\":\"41cb2123af890\",\"_type\":\"span\",\"marks\":[],\"text\":\"From there, Braze can monitor the performance of a recurring journey twice a day and automatically adjust the percentage of customers that receive each message variant, ensuring that the higher performing variant will be sent to more customers. 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