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recursos em nossa plataforma.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/pt-br/product/brazeai">Saiba Mais</a></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/pt-br/product/overview"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="atom-01"><use href="/icons/sprites.svg#atom-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">A Plataforma Braze</span><span class="text-sm font-normal text-gray-600">Todos os seus dados, canais e necessidades de orquestração em uma única plataforma.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/product"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="settings-01"><use href="/icons/sprites.svg#settings-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Como Funciona</span><span class="text-sm font-normal text-gray-600">Um detalhamento de nossa pilha de tecnologia verticalmente integrada.</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Varejo e e-Commerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Serviços Financeiros</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Turismo</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Mídia e Entretenimento</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Delivery</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Restaurantes</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze Para</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engenheiros</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/pt-br/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee while looking at a laptop computer ." loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F48613611adec165a53420e4c6b94a712a0006f81-8000x4500.jpg&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">Análise Global de Engajamento do Cliente de 2025</span><span class="text-md font-normal text-gray-600">Em nossa quinta Análise Global do Engajamento do Cliente, estamos examinando as principais tendências emergentes para os profissionais de marketing em 2025.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Parceiros<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Parceiros" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Parceiros"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore e conecte-se com nossos parceiros confiáveis de tecnologia ou soluções</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Soluções</span><span class="text-sm font-normal text-gray-600">Descubra nossas parcerias com as principais agências, consultorias e integradores de sistemas do mundo</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Parceiros de Tecnologia</span><span class="text-sm font-normal text-gray-600">Conheça nossas mais de 140 integrações de parceiros de tecnologia.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Materiais<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Materiais" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Materiais"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Veja</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Hub de Materiais</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Casos de Sucesso</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Guias e Relatórios</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Vídeos (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Eventos e Webinars</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/pt-br"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">Documentação para o Usuário</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Cresça</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire Customer Community (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Champion (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-pt-br"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certificação</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Suporte</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/pt-br/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Visão Geral do Suporte</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Profissionais da Braze</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/pt-br/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Planos de Sucesso da Braze</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Empresa<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Empresa" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Empresa"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Voltar</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/pt-br/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Sobre Nós</span><span class="text-sm font-normal text-gray-600">Saiba como a Braze se tornou a principal plataforma de engajamento do cliente.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Relações com Investidores (EN)</span><span class="text-sm font-normal text-gray-600">Receba as últimas notícias, números e resultados financeiros.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Carreiras (EN)</span><span class="text-sm font-normal text-gray-600">Descubra vagas de emprego e por que as pessoas adoram trabalhar na Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">Explore nossos dados ambientais, sociais e de governança corporativa.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Notícias (EN)</span><span class="text-sm font-normal text-gray-600">Saiba mais sobre os últimos acontecimentos no Braze.</span></div></a></li><li><a class="nav-item flex gap-3" href="/pt-br/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Serviços Jurídicos (EN)</span><span class="text-sm font-normal text-gray-600">Obtenha informações sobre nossos termos legais, políticas, conformidade e muito mais.</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">Está procurando por outra coisa?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/pt-br/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>Fale Conosco!</a></div></div></li></ul><a aria-label="Pesquisar" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/pt-br/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&>svg:last-child]:ml-1 [&>svg:last-child]:rotate-0 [&>svg:last-child]:transition-all" aria-expanded="false" 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/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7e430f490f8d5a522b296beee3f1e7d0ec8b6520-1648x769.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7e430f490f8d5a522b296beee3f1e7d0ec8b6520-1648x769.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Personalize.ai</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/pt-br/partners/search?partner=technology&type=Personaliza%C3%A7%C3%A3o+de+mensagens">Personalização de mensagens</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/pt-br/partners/search?partner=technology&type=Conte%C3%BAdo+din%C3%A2mico">Conteúdo dinâmico</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/message_personalization/dynamic_content/personalize">Ver documentação</a><a href="https://www.zs.com/solutions/artificial-intelligence-and-analytics/personalize-ai" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">Acessar site do parceiro</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Parceiro verificado</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Tecnologia</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">Conheça a Personalize.ai</h3><div class="flex flex-col gap-6"><p>A personalização com a tecnologia Personalize.AI (P.AI), fornecida de forma integrada, permite que as empresas criem experiências selecionadas para seus membros. A P.AI utiliza uma série de modelos e otimizadores de ciência de dados para identificar proativamente os públicos ideais para os objetivos comerciais e fornece recomendações para itens e ofertas personalizados. A P.AI permite intervenções otimizadas no ponto da jornada do cliente com a próxima melhor ação certa no momento certo, combinação de mensagens e canais. O produto incorpora IA de grau de produção de última geração entregue em escala para empresas, integrando-se perfeitamente à Braze para entrega de última milha.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">Como trabalhamos juntos</h3><div class="flex flex-col gap-6"><p>A Personalize.AI faz parceria com a Braze para gerar mais valor para os usuários da Braze, oferecendo personalização 1:1 para mensagens e ofertas enviadas por meio da Braze. A P.AI foi usada em conjunto com a Braze em vários clientes, por meio de uma parceria para criar o impacto da personalização e impulsionar o crescimento de dois dígitos.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Conteúdos relacionados</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/partners/search?partner=Technology&type=Data%20%26%20Analytics">Ver mais</a></div><div class="mb-10 flex flex-col sm:flex-row -mx-4"><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full sm:w-1/2 lg:w-1/3" aria-label="Criar textos personalizados: guia para engajar e gerar resultados" href="/pt-br/resources/articles/criar-textos-personalizados"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Criar textos personalizados: guia para engajar e gerar resultados" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe9686a34da59d379bc666ab15837bbf435fb1ce6-1200x675.webp&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe9686a34da59d379bc666ab15837bbf435fb1ce6-1200x675.webp&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe9686a34da59d379bc666ab15837bbf435fb1ce6-1200x675.webp&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">7<!-- --> leitura mínima</span></div><h4 class="text-display-xs font-bold">Criar textos personalizados: guia para engajar e gerar resultados</h4><span class="text-sm font-bold text-gray-500">06 de março de 2026</span></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full sm:w-1/2 lg:w-1/3" aria-label="Aumente a relevância em escala com o BrazeAI Decisioning Studio™ e novas atualizações de agentes." href="/pt-br/resources/articles/2025-brazeai-announcements"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Aumente a relevância em escala com o BrazeAI Decisioning Studio™ e novas atualizações de agentes." loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffd440ff96a381e87aa3d4c4ef39a07cf32c83802-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffd440ff96a381e87aa3d4c4ef39a07cf32c83802-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffd440ff96a381e87aa3d4c4ef39a07cf32c83802-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">9<!-- --> leitura mínima</span></div><h4 class="text-display-xs font-bold">Aumente a relevância em escala com o BrazeAI Decisioning Studio™ e novas atualizações de agentes.</h4><span class="text-sm font-bold text-gray-500">30 de setembro de 2025</span></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full sm:w-1/2 lg:w-1/3" aria-label="O que é personalização da experiência do cliente? 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Guia!</h4><span class="text-sm font-bold text-gray-500">05 de setembro de 2025</span></div></div></a></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Molde o futuro do engajamento do cliente conosco</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Agregue um diferencial aos seus produtos e serviços</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Faça parte de uma comunidade global de inovação</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tenha acesso a treinamentos, certificações, marketing e apoio a programas de vendas</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Faça parte do nosso ecossistema aberto de tecnologia</h4><p>Nossa plataforma foi projetada para possibilitar integrações fáceis e flexíveis, para que você possa criar soluções que resolvam os desafios dos clientes e acelerem a expansão dos negócios.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/pt-br/partners/become-a-braze-technology-partner">Seja um parceiro de tecnologia</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Faça parte da nossa rede global de serviços</h4><p>Agências, consultores e integradores de sistemas que criam serviços robustos com a Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/pt-br/partners/become-a-braze-solutions-partner">Seja um parceiro de soluções</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="hora-de-ser-um-profissional-de-marketing-melhor" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">É hora de ser um profissional de marketing melhor</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 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data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" 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href="/pt-br/solutions/media-entertainment">Mídia e Entretenimento</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Delivery" href="/pt-br/solutions/on-demand">Delivery</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Restaurantes" href="/pt-br/solutions/qsr">Restaurantes</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze para Engenheiros" href="/pt-br/braze-for-engineering">Braze para Engenheiros</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Empresa</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Sobre Nós" href="/pt-br/company">Sobre Nós</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Carreiras (EN)" href="https://www.braze.com/company/careers">Carreiras 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Uma dica é testar títulos, CTAs, tons de voz e diferentes formatos para identificar padrões de resposta.\"}],\"markDefs\":[{\"_key\":\"30e37b33f124\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"9e4ce431-21ea-4102-8f8b-e28d6789ea1e\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"3fd1a6b6567d\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9fcea561ca7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ao usar os textos personalizados de forma contínua, a marca aprende com o próprio público e refina sua estratégia. 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Com a ferramenta, é possível ajustar conteúdo, canal, horário e frequência de forma dinâmica.\"}],\"markDefs\":[{\"_key\":\"fa307a3cdce5\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"fefb0dae-1ca4-483a-841c-999131bb138d\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e4cdd8889bb8\",\"_type\":\"block\",\"children\":[{\"_key\":\"28301c402e4e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esse apoio tecnológico ajuda a criar textos em grande escala sem perder a relevância individual, com uma comunicação adaptada à evolução do comportamento do cliente.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a7e498ecd7aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7126e6441df\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além de saber como criar textos personalizados em grande escala, é importante entender como adaptar as mensagens para cada canal. Confira!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3888f97945d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"fefaab05c75e\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bbbb2ce293d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"14c47bb8ea8d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como criar textos personalizados de acordo com o canal?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7d08c82d3b18\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3c5db51cb7c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cada \"},{\"_key\":\"454b638852d8\",\"_type\":\"span\",\"marks\":[\"705b24caa093\"],\"text\":\"canal\"},{\"_key\":\"1b3460b92312\",\"_type\":\"span\",\"marks\":[],\"text\":\" exige linguagem, formato e abordagem específicos. Ou seja, criar uma mensagem personalizada passa por entender como o público se comporta em cada ponto de contato, para então adaptar seu conteúdo ao contexto de uso, seja via e-mail, notificações push, SMS, WhatsApp ou mensagens in-app, por exemplo.\"}],\"markDefs\":[{\"_key\":\"705b24caa093\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"fec3a60b-6dc2-44f6-b3ff-bd24c537ac52\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"158ec1c860a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4ff32cdfe00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Veja como adaptar os textos em cada formato.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"43c35bad64b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"89e2f1855d0a\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4eda688051b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc8b9d2a890d\",\"_type\":\"span\",\"marks\":[],\"text\":\"E-mail\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"a54910fd64f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"1def409feef5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Um e-mail personalizado começa pelo assunto e se estende ao conteúdo. Dessa forma, use dados para adaptar ofertas, recomendações e mensagens conforme o histórico do contato. O texto deve ser preciso, direto e relevante.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ea20061ae1e\",\"_type\":\"block\",\"children\":[{\"_key\":\"52d254ecc44a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além disso, respeite o momento da jornada. Um lead em consideração precisa de informações diferentes de um cliente recorrente. Quando o e-mail conversa com o contexto certo, as taxas de abertura e conversão aumentam.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a4478d853583\",\"_type\":\"block\",\"children\":[{\"_key\":\"49ad7d606657\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leia também: \"},{\"_key\":\"cafff0998f27\",\"_type\":\"span\",\"marks\":[\"strong\",\"3ae5a0ed5ac3\"],\"text\":\"Além da caixa de entrada: o novo manual para engajar a Geração Z\"}],\"markDefs\":[{\"_key\":\"3ae5a0ed5ac3\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"f0df6a6b-cd9f-4b3a-8aba-8fa4026856c3\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"b9a464960e06\",\"_type\":\"block\",\"children\":[{\"_key\":\"df26ceb8152c\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a2a554497615\",\"_type\":\"block\",\"children\":[{\"_key\":\"d07fc8e74f62\",\"_type\":\"span\",\"marks\":[],\"text\":\"Notificações push\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"201059c098d8\",\"_type\":\"block\",\"children\":[{\"_key\":\"afca98184d28\",\"_type\":\"span\",\"marks\":[],\"text\":\"As \"},{\"_key\":\"cff2ccfa8eb1\",\"_type\":\"span\",\"marks\":[\"0dd2796c4704\"],\"text\":\"notificações pus\"},{\"_key\":\"45ea187a2f66\",\"_type\":\"span\",\"marks\":[],\"text\":\"h funcionam melhor quando entregam valor imediato e respeitam o timing, pois representam um tipo de contato que exige objetividade. Portanto, personalize com base em ações recentes do usuário, como navegação ou abandono de jornada.\"}],\"markDefs\":[{\"_key\":\"0dd2796c4704\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"e796f998-7092-4ee4-8ac3-c7bff0de7cba\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"c098a9404821\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff337e3bc683\",\"_type\":\"span\",\"marks\":[],\"text\":\"Além disso, evite mensagens genéricas, pois um push personalizado chama o usuário de volta no momento certo e reforça a utilidade do aplicativo, sem parecer invasivo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"069859d8dc34\",\"_type\":\"block\",\"children\":[{\"_key\":\"4def8f4f574e\",\"_type\":\"span\",\"marks\":[],\"text\":\"SMS e WhatsApp\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"d40a2d1b4960\",\"_type\":\"block\",\"children\":[{\"_key\":\"018a9ce78d79\",\"_type\":\"span\",\"marks\":[],\"text\":\"SMS e WhatsApp pedem uma linguagem direta e respeitosa. No caso do SMS, o limite de caracteres, que varia entre 70 e 160, exige mensagens objetivas, o que torna a personalização ainda mais estratégica. Em ambos os canais, é essencial considerar permissão, contexto e frequência.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3b26a401fcae\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a6989a40e77\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use-os para comunicações relevantes, como lembretes, alertas ou ofertas alinhadas ao comportamento. 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Nesse contexto, o envio de mensagens permite reagir em tempo real a esses comportamentos, com orientações, incentivos ou informações úteis no momento certo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"09a3f9ddb192\",\"_type\":\"block\",\"children\":[{\"_key\":\"dff07ff1eaeb\",\"_type\":\"span\",\"marks\":[],\"text\":\"A personalização deve considerar as ações que o consumidor realizou, tempo de uso e funcionalidades, para ajudá-lo a avançar na jornada sem interromper a experiência.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9c0ee6ea88a1\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b7cdb52f50e\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4590a6271acb\",\"_type\":\"block\",\"children\":[{\"_key\":\"32640cba7de6\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que é o Braze AI Decisioning Studio™ e como auxilia na criação de textos personalizados?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"991304bb93cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"f09c12240f92\",\"_type\":\"span\",\"marks\":[],\"text\":\"A solução baseada em IA da Braze apoia profissionais de marketing em diferentes contextos:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"285ed18b63b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd94ab258a59\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"decisões individualizadas em grande escala:\"},{\"_key\":\"3c913dc98485\",\"_type\":\"span\",\"marks\":[],\"text\":\" utiliza dados primários robustos para definir a melhor ação para cada cliente;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"79f4a9f1a289\",\"_type\":\"block\",\"children\":[{\"_key\":\"612792f76ae1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"personalização multidimensional:\"},{\"_key\":\"da1c3b61a4c7\",\"_type\":\"span\",\"marks\":[],\"text\":\" ajusta, de forma simultânea, canal, mensagem, criativo, oferta, horário e frequência;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77d4185c9226\",\"_type\":\"block\",\"children\":[{\"_key\":\"1fe7fbcf484b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"aprendizado contínuo: \"},{\"_key\":\"0872604de398\",\"_type\":\"span\",\"marks\":[],\"text\":\"agentes de IA testam variações, aprendem com os resultados e se adaptam em tempo real;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46b802a259f4\",\"_type\":\"block\",\"children\":[{\"_key\":\"83346d0e0da3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"otimização de KPIs:\"},{\"_key\":\"dbe48e156aaa\",\"_type\":\"span\",\"marks\":[],\"text\":\" prioriza métricas e não apenas cliques.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c13214775dcc\",\"_type\":\"block\",\"children\":[{\"_key\":\"5bcf510860b8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Criar textos personalizados em escala exige dados, estratégia e inteligência. Com o Braze AI Decisioning Studio™, sua equipe pode automatizar decisões, otimizar mensagens e entregar experiências relevantes em todos os canais.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"42b63079abee\",\"_type\":\"block\",\"children\":[{\"_key\":\"35f4b8f465f7\",\"_type\":\"span\",\"marks\":[\"271e6ddb79b5\"],\"text\":\"Fale com os vendedore\"},{\"_key\":\"e7c78b1c564c\",\"_type\":\"span\",\"marks\":[],\"text\":\"s e descubra como levar a personalização do seu marketing a um novo nível, com impacto direto em engajamento, retenção e resultados de negócios.\"}],\"markDefs\":[{\"_key\":\"271e6ddb79b5\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"faa35c4b-5d1c-447c-bd6e-9285b9cc4c15\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"32f604c3ee91\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b0324711ce3\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/e9686a34da59d379bc666ab15837bbf435fb1ce6-1200x675.webp\",\"publishedDate\":\"2026-03-06T20:24:00.000Z\",\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"pageDescription\":\"Descubra como criar textos personalizados em escala, adaptar mensagens em diferentes canais e aprenda a gerar mais engajamento e conversões.\",\"pageTitle\":\"Criar textos personalizados: guia com estratégias por canal\",\"slug\":{\"_type\":\"slug\",\"current\":\"criar-textos-personalizados\"}},\"title\":\"Criar textos personalizados: guia para engajar e gerar resultados\"},{\"_id\":\"53f39e90-a39f-4fbe-98fe-36519a1eefa8\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"6613ef885a0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3642ae97e77\",\"_type\":\"span\",\"marks\":[],\"text\":\"$35\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50434cfedd56\",\"_type\":\"block\",\"children\":[{\"_key\":\"4323d3bd178f\",\"_type\":\"span\",\"marks\":[],\"text\":\"$36\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3d557453159e\",\"_type\":\"richImage\",\"alt\":\"logotipo do brazeai decisioning studio em fundo branco\",\"asset\":{\"_ref\":\"image-88c408472f389f592fb4c793be2f2c039f0fcbdc-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"a6e9311ac569\",\"_type\":\"block\",\"children\":[{\"_key\":\"b99bf26d41de\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalize tudo com o BrazeAI Decisioning Studio™\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4bb01c7c37ed\",\"_type\":\"block\",\"children\":[{\"_key\":\"00ab0adf0b8e\",\"_type\":\"span\",\"marks\":[],\"text\":\"No início deste ano, demos as boas-vindas à OfferFit, que se juntou à Braze, complementando nossa funcionalidade com um mecanismo de tomada de decisões robusto, personalizável e flexível, com um histórico de cinco anos de potencialização da personalização em escala e geração de valor comercial para algumas das maiores organizações do mundo. Agora, estamos muito animados para anunciar o \"},{\"_key\":\"819b0514e8cf\",\"_type\":\"span\",\"marks\":[\"594b37a885e9\",\"strong\"],\"text\":\"BrazeAI Decisioning Studio\"},{\"_key\":\"9cffd044e53c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"™ (disponível para todos os usuários)\"},{\"_key\":\"881fb39965d3\",\"_type\":\"span\",\"marks\":[],\"text\":\", o que reforça a integração da tomada de decisões orientada a agentes com nossa plataforma de engajamento do cliente em tempo real e multicanal, permitindo uma verdadeira personalização em larga escala.\"}],\"markDefs\":[{\"_key\":\"594b37a885e9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai-decisioning-studio\"}],\"style\":\"normal\"},{\"_key\":\"3062f9b27a41\",\"_type\":\"block\",\"children\":[{\"_key\":\"ede30ff136c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com o BrazeAI Decisioning Studio™, os profissionais de marketing podem aproveitar seus valiosos dados primários para determinar o melhor canal, mensagem, oferta, momento, frequência e muito mais para cada cliente individual. Os agentes de decisão do BrazeAI™ utilizam aprendizado por reforço — uma forma poderosa de aprendizado de máquina — para experimentar de forma autônoma e se adaptar continuamente com base no comportamento do cliente. Eles personalizam todos os aspectos da comunicação, aproveitando os dados disponíveis, incluindo conjuntos de dados personalizados e específicos do setor. Esses agentes aprendem com as ações do consumidor, tratando ações positivas, como conversões, compras e engajamento, como recompensas, e ações negativas, como cancelamento de inscrições, como penalidades. Com o tempo, eles identificam os padrões com maior probabilidade de maximizar as recompensas, otimizando os KPIs mais importantes — como lucro e valor do tempo de vida — por meio de experimentação contínua e autônoma.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b45c2d80cba5\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b9e3182b4be\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os profissionais de marketing podem usar o BrazeAI Decisioning Studio™ para abordar os casos de uso mais importantes para o sucesso da sua marca. Isso pode transformar usuários ocasionais em assinantes premium, evitar o cancelamento de assinaturas, aprimorar ofertas para promoções importantes e transformar participantes passivos em embaixadores ativos da marca. Além disso, os profissionais de marketing podem visualizar os casos de uso diretamente na plataforma, identificar insights importantes sobre decisões orientadas por agentes e ver como as campanhas impactam as métricas mais relevantes. Totalmente flexível e integrado à plataforma Braze, o Decisioning Studio™ também pode agregar valor como um produto independente em qualquer conjunto de ferramentas de marketing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c1beb8352f41\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf61d5f8ad57\",\"_type\":\"span\",\"marks\":[],\"text\":\"O BrazeAI Decisioning Studio™já está ajudando marcas em todo o mundo a aplicar a personalização em larga escala. Como diz Anthony O’Byrne, Diretor-geral de Receitas da Kayo Sports: \"},{\"_key\":\"f115b006b3ab\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"“A Braze potencializou nosso relacionamento individualizado com os clientes, aumentando o número de ações potenciais de 300 para 1,2 milhão.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7db4a56d33a1\",\"_type\":\"richImage\",\"alt\":\"gráfico de aumento percentual exibido em um fundo branco.\",\"asset\":{\"_ref\":\"image-aac745b945b3457e45698b21b04ea2316ee8d16d-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"7ff131c80fe2\",\"_type\":\"block\",\"children\":[{\"_key\":\"a885b820d930\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"\"},{\"_key\":\"a885b820d930\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Amplie a estratégia, a criatividade e a produtividade com o BrazeAI Agent Console™\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"85f25312c579\",\"_type\":\"block\",\"children\":[{\"_key\":\"704bdba6a50e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Também estamos felizes em anunciar o \"},{\"_key\":\"b32562a47d87\",\"_type\":\"span\",\"marks\":[\"7d2a34e5fdf9\",\"strong\"],\"text\":\"BrazeAI Agent Console\"},{\"_key\":\"40dd5425baf3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"™ (na versão Beta)\"},{\"_key\":\"f65f805cc308\",\"_type\":\"span\",\"marks\":[],\"text\":\". Essa nova funcionalidade permitirá que os profissionais de marketing criem, configurem e implementem agentes em toda a plataforma Braze. Com a Agentic AI, os profissionais de marketing poderão alcançar maior produtividade e explorar novas possibilidades, transformando tarefas complexas em fluxos de trabalho automatizados e integrados. As marcas podem criar agentes que operam dentro dos recursos existentes na Braze, como Canvas e Catalogs, para dar suporte a uma ampla gama de casos de uso e lidar com tarefas personalizadas. Esses agentes podem lidar com fluxos de trabalho simples e complexos, desde classificação, localização e enriquecimento de perfis até a seleção do conteúdo ideal, identificação de insights inteligentes sobre o cliente e personalização de jornadas em escala.\"}],\"markDefs\":[{\"_key\":\"7d2a34e5fdf9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/ai-agents\"}],\"style\":\"normal\"},{\"_key\":\"c0377460b6d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"1968f84a0821\",\"_type\":\"span\",\"marks\":[],\"text\":\"Por exemplo, uma marca americana que deseja expandir seus negócios para a América Central poderia configurar um agente personalizado para traduzir rapidamente um catálogo de produtos completo, com descrições detalhadas, para o espanhol, de forma que esteja pronto para o novo mercado, em muito menos tempo.\"},{\"_key\":\"373cc0fc1436\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"99552aec3816\",\"_type\":\"span\",\"marks\":[\"a4bf612fc323\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"a4bf612fc323\",\"_type\":\"link\",\"href\":\"http://seconds.it\"}],\"style\":\"normal\"},{\"_key\":\"3a1f53041724\",\"_type\":\"block\",\"children\":[{\"_key\":\"b226ca67fc1e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Annalize van Deijl, Chefe de CRM da Mr. D, uma empresa sul-africana de entrega de comida e supermercado, compartilhou sua experiência com o uso do Content Optimizer Agent durante o programa Beta: \\\"Isso testa simultaneamente um amplo espectro de conteúdo, o que comprime nossos ciclos de aprendizado, amplia nossa capacidade e permite que nossa equipe se concentre em estratégias de alto nível.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ec7d85d021d\",\"_type\":\"richImage\",\"alt\":\"um par de telefones colocados lado a lado sobre uma mesa.\",\"asset\":{\"_ref\":\"image-c1e0861736d8acb75fd882b8b9b3f787bf53bc1e-2400x1200-jpg\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"655bf22df216\",\"_type\":\"block\",\"children\":[{\"_key\":\"b7d0956aa4c3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cbb55fbd13fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d104d9e1a52\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Trabalhe melhor e mais rápido com o BrazeAI Operator™\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ee509b2f25a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"aaf2abf80339\",\"_type\":\"span\",\"marks\":[],\"text\":\"A IA está transformando fundamentalmente a experiência do profissional de marketing, ajudando as equipes a trabalhar mais rápido, serem mais produtivas e tomarem decisões mais inteligentes. Para ajudar os profissionais de marketing a aproveitar essas novas oportunidades, estamos lançando o \"},{\"_key\":\"59ebaf2327c6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"BrazeAI Operator™ (Em Desenvolvimento - Beta Q3)\"},{\"_key\":\"73abc1168f2f\",\"_type\":\"span\",\"marks\":[],\"text\":\". Este agente de IA foi projetado para permitir que os profissionais de marketing realizem seu melhor trabalho com mais eficiência no Braze, usando instruções simples e conversacionais.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5beef349a2e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f0d5224191e\",\"_type\":\"span\",\"marks\":[],\"text\":\"O BrazeAI Operator™ foi desenvolvido especificamente com uma interface intuitiva, baseada em comandos, e um profundo conhecimento do engajamento do cliente. Desde conteúdo alinhado à marca até mensagens personalizadas e a identificação dos insights mais importantes, o BrazeAI Operator™ será como ter uma equipe de especialistas — um redator, um analista de dados e um desenvolvedor — ao seu lado para ajudá-lo a realizar mais em menos tempo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c809b67ecd85\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c3135263f2b\",\"_type\":\"span\",\"marks\":[],\"text\":\"O BrazeAI Operator™ permitirá que os profissionais de marketing:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"24d5c8a0d994\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a4cd0930a7e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Crie e teste campanhas com facilidade:\"},{\"_key\":\"2aa43fe735fe\",\"_type\":\"span\",\"marks\":[],\"text\":\" A empresa criará campanhas relevantes e alinhadas à marca, levando em consideração as diretrizes da marca, o tamanho do texto específico para cada canal, o tom e as configurações de estilo globais para garantir consistência e minimizar erros nos resultados.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"171419fc3af6\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad466a8d6588\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Gere insights de dados imediatos:\"},{\"_key\":\"36a4c5328258\",\"_type\":\"span\",\"marks\":[],\"text\":\" Análise e geração de relatórios de dados baseados em comandos para dar aos profissionais de marketing acesso a insights que, de outra forma, seriam difíceis de descobrir manualmente.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"004da61faca1\",\"_type\":\"block\",\"children\":[{\"_key\":\"77d29ebf3a81\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Automatizar tarefas repetitivas:\"},{\"_key\":\"f17fa5f1b60d\",\"_type\":\"span\",\"marks\":[],\"text\":\" Desde a escrita da sintaxe Liquid até a criação de segmentos de público mais inteligentes, o Operator lidará automaticamente com tarefas demoradas.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4c838f5d9ab9\",\"_type\":\"block\",\"children\":[{\"_key\":\"97e130fd459b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Forneça orientação contextual:\"},{\"_key\":\"73dac27daa80\",\"_type\":\"span\",\"marks\":[],\"text\":\" Isso ajudará os profissionais de marketing a usar o Braze com mais eficácia, fornecendo respostas da documentação do usuário do Braze que consideram o contexto atual do profissional de marketing (por exemplo, a página em que ele está ou as informações que ele forneceu) para oferecer orientações rápidas e práticas no momento.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08b83e4cf412\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6a1616a439b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com o BrazeAI Operator™, os profissionais de marketing poderão trabalhar de forma mais inteligente, não mais árdua, aproveitando a IA para aumentar a produtividade, reduzir erros e liberar tempo para se concentrarem em trabalhos estratégicos de alto impacto. A primeira versão do BrazeAI Operator™ estará disponível em versão Beta no final de outubro e adicionaremos mais funcionalidades ao longo do inverno.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2b336f7a7ff9\",\"_type\":\"block\",\"children\":[{\"_key\":\"83a64e0e1f5b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"BrazeAI™: Ajudando profissionais de marketing a evoluírem de estrategistas de campanha para condutores estratégicos do engajamento do cliente.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5068b9f0e12e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff249bbf581f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Com esses novos avanços, estamos focados em transformar fundamentalmente tanto a experiência do profissional de marketing quanto as maneiras pelas quais as marcas podem gerar relevância e influenciar a experiência do consumidor.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6f146f64c2d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"a22ef4bf7fac\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para os profissionais de marketing, isso significa tornar-se ainda mais produtivos, eficazes, criativos e estratégicos através da introdução de novos agentes de IA. Ao mesmo tempo, estamos expandindo as possibilidades de como as marcas podem gerar relevância individualizada em grande escala. Essas atualizações ajudam os profissionais de marketing a irem além da execução diária de campanhas e a se tornarem condutores estratégicos de sistemas autônomos de engajamento do cliente. Ao fazer isso, eles podem desbloquear novos níveis de valor mútuo para o cliente, crescimento dos negócios e impacto da IA.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1942fa245949\",\"_type\":\"block\",\"children\":[{\"_key\":\"432ef53b73c5\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Interessado em saber mais? Veja a \"},{\"_key\":\"3a3b9a1fe3ef\",\"_type\":\"span\",\"marks\":[\"a734b2ae2554\",\"em\"],\"text\":\"página do produto BrazeAI™\"},{\"_key\":\"15bab76369fd\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"a734b2ae2554\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai\"}],\"style\":\"normal\"},{\"_key\":\"a16fcf939504\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8b4aa313a66\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Declarações prospectivas\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eded46331543\",\"_type\":\"block\",\"children\":[{\"_key\":\"e08575955338\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Esta publicação no blog contém \\\"declarações prospectivas\\\" conforme definido pelas disposições de \\\"porto seguro\\\" da Lei de Reforma de Litígios de Valores Mobiliários Privados de 1995 (Private Securities Litigation Reform Act of 1995), incluindo, entre outras, declarações sobre os cronogramas de desenvolvimento, desempenho e benefícios previstos da Braze, seus produtos e programas, incluindo, sem limitação, o BrazeAI.\"},{\"_key\":\"458775ce581b\",\"_type\":\"span\",\"marks\":[],\"text\":\"™\"},{\"_key\":\"5dd516662d56\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$37\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/fd440ff96a381e87aa3d4c4ef39a07cf32c83802-3840x2160.png\",\"publishedDate\":\"2025-09-30T13:00:00.000Z\",\"seo\":{\"noFollow\":true,\"noIndex\":true,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3e3f0a28e825015c6d2147587372d2093721e293-2400x1256-png\",\"_type\":\"reference\"}},\"pageTitle\":\"Aumente a relevância em escala com o BrazeAI Decisioning Studio™ e novas atualizações de agentes.\",\"slug\":{\"_type\":\"slug\",\"current\":\"2025-brazeai-announcements\"}},\"title\":\"Aumente a relevância em escala com o BrazeAI Decisioning Studio™ e novas atualizações de agentes.\"},{\"_id\":\"6f22ec12-4e3b-4343-86b4-0dd1411e0ddc\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"ff9bc7bac2f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"c09c2fbae542\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalização da experiência do cliente: guia completo!\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"797f23ba0d0a\",\"_type\":\"block\",\"children\":[{\"_key\":\"2642998d61d3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Investir na \"},{\"_key\":\"98c3274d8158\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"personalização da experiência do cliente\"},{\"_key\":\"f1ab5ed104d7\",\"_type\":\"span\",\"marks\":[],\"text\":\" deixou de ser um diferencial para se tornar uma necessidade, já que o público anseia por interações mais alinhadas aos seus desejos e necessidades.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"474055788f99\",\"_type\":\"block\",\"children\":[{\"_key\":\"0e9005382720\",\"_type\":\"span\",\"marks\":[\"036fb5bf733e\"],\"text\":\"Dados da \"},{\"_key\":\"2b5183fbe269\",\"_type\":\"span\",\"marks\":[\"036fb5bf733e\",\"strong\"],\"text\":\"McKinsey\"},{\"_key\":\"0f3e59bb7f36\",\"_type\":\"span\",\"marks\":[],\"text\":\" mostram que \"},{\"_key\":\"661b08e22e8a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"76%\"},{\"_key\":\"9fab5efd0940\",\"_type\":\"span\",\"marks\":[],\"text\":\" dos consumidores se sentem frustrados quando uma marca não oferece personalização. Além disso, reforçam que a prática pode aumentar o faturamento das empresas em até \"},{\"_key\":\"89c58bbb1d15\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"40%\"},{\"_key\":\"d6b2b2cd2cd8\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"036fb5bf733e\",\"_type\":\"link\",\"href\":\"https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying\"}],\"style\":\"normal\"},{\"_key\":\"16d8a0d09921\",\"_type\":\"block\",\"children\":[{\"_key\":\"0ca8075b4dc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Neste artigo, você verá:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"70c2e14bddfc\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2cb88615a91\",\"_type\":\"span\",\"marks\":[],\"text\":\"o que é personalização da experiência do cliente;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a48e9110d69b\",\"_type\":\"block\",\"children\":[{\"_key\":\"0ae7a5bbdcc5\",\"_type\":\"span\",\"marks\":[],\"text\":\"quais as vantagens da personalização da experiência do cliente;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0c79d5abc196\",\"_type\":\"block\",\"children\":[{\"_key\":\"5e13149c5243\",\"_type\":\"span\",\"marks\":[],\"text\":\"como personalizar a experiência do cliente;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"00b0a1580c0d\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba9bd4a2e628\",\"_type\":\"span\",\"marks\":[],\"text\":\"por que personalizar a experiência do cliente;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7370ab12c8cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"48b63db55fc7\",\"_type\":\"span\",\"marks\":[],\"text\":\"estratégias de personalização da experiência do cliente;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7303a5bebe8c\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c6dcef0922d\",\"_type\":\"span\",\"marks\":[],\"text\":\"exemplos de personalização da experiência do cliente;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d358a5b67c8c\",\"_type\":\"block\",\"children\":[{\"_key\":\"65476fe6439a\",\"_type\":\"span\",\"marks\":[],\"text\":\"como a Braze AI Decisioning Studio ajuda na personalização da experiência do cliente.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bc444367b151\",\"_type\":\"block\",\"children\":[{\"_key\":\"c8089db826f9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quer aprender tudo sobre esse tema? Então, continue a leitura!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"51b564855dff\",\"_type\":\"block\",\"children\":[{\"_key\":\"2541449f8d3d\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"67175c139dd4\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d43d7b88c89\",\"_type\":\"span\",\"marks\":[],\"text\":\"O que é personalização da experiência do cliente?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"fe58a66ba372\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0312679acc9\",\"_type\":\"span\",\"marks\":[],\"text\":\"A personalização consiste em adaptar interações, conteúdos e jornadas conforme interesses reais. O objetivo é garantir mensagens com significado, alinhadas ao comportamento e às preferências dos consumidores. Esse processo exige análise constante, uso de dados de qualidade e integração entre canais para relações relevantes e consistentes ao longo do tempo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8c63f56dc32a\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce8714f95f41\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7d8bc2a3815d\",\"_type\":\"block\",\"children\":[{\"_key\":\"096c51444c0b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Exemplos de personalização da experiência do cliente\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"1d519d19ccb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"0fdc8d055732\",\"_type\":\"span\",\"marks\":[],\"text\":\"Os exemplos mais comuns são:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7f020c391871\",\"_type\":\"block\",\"children\":[{\"_key\":\"d34c2e24757c\",\"_type\":\"span\",\"marks\":[],\"text\":\"ajustar a jornada do consumidor conforme o comportamento dos usuários nos aplicativos;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aaf37f44d721\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed3f0f4aed15\",\"_type\":\"span\",\"marks\":[],\"text\":\"usar a inteligência artificial para analisar os dados e oferecer recomendações de compra com base nas interações anteriores com a marca;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4b382c103cf6\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e9295f6e24c\",\"_type\":\"span\",\"marks\":[],\"text\":\"personalizar o envio de \"},{\"_key\":\"fd45a7b11d80\",\"_type\":\"span\",\"marks\":[\"strong\",\"6d0eb608b89e\"],\"text\":\"mensagens\"},{\"_key\":\"b840d926ce75\",\"_type\":\"span\",\"marks\":[],\"text\":\" push e \"},{\"_key\":\"3d68c5b802ea\",\"_type\":\"span\",\"marks\":[\"strong\",\"a670b2f15cf5\"],\"text\":\"e-mail marketing\"},{\"_key\":\"b74dc7e554d9\",\"_type\":\"span\",\"marks\":[],\"text\":\" para usar o nome do cliente a cada tentativa de contato, por exemplo;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"6d0eb608b89e\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"9d5aafed-589b-4c79-9658-549b1597546d\",\"_type\":\"reference\"}},{\"_key\":\"a670b2f15cf5\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"abb1b110-62cd-4bbd-9870-c0c9bed47f8a\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"db1147010f3c\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbdd796323c0\",\"_type\":\"span\",\"marks\":[\"strong\",\"92d88d410fa2\"],\"text\":\"automatizar\"},{\"_key\":\"f714e6bdf0bd\",\"_type\":\"span\",\"marks\":[],\"text\":\" o envio de mensagens de eventos, como vendas sazonais, promoções especiais ou lembretes.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"92d88d410fa2\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"b0e38398-c315-41a3-9550-0e3c0b514377\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"35b6aeb465e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"10c7adc24008\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A escolha dos canais influencia diretamente o sucesso da personalização e a coerência das interações ao longo da jornada do cliente. Veja como escolher com precisão no artigo: \"},{\"_key\":\"d10803e689d8\",\"_type\":\"span\",\"marks\":[\"strong\",\"056acdb59a7d\"],\"text\":\"Canais de comunicação: o que são, quais os tipos e exemplos\"},{\"_key\":\"6bee8bfc3dbb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"056acdb59a7d\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"fec3a60b-6dc2-44f6-b3ff-bd24c537ac52\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"4a44c3738e7d\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b290e02e3ec\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a55d4626dbf3\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd61a775dc0b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Por que personalizar a experiência do cliente é importante?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"bc0d06538ac1\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce49f7ddb8fe\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalizar interações é uma necessidade real das empresas e torna as decisões mais consistentes. Quando as comunicações refletem comportamentos reais, a marca se aproxima do público e cria relações mais duradouras. Essa abordagem sustenta crescimento, melhora a percepção de valor e apoia escolhas estratégicas mais precisas em contextos dinâmicos.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"da00b7046057\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9ebe2e59721\",\"_type\":\"span\",\"marks\":[],\"text\":\"A pesquisa apresentada no início deste artigo ainda afirma que:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1cea18767d26\",\"_type\":\"block\",\"children\":[{\"_key\":\"e28d5b17ad9d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"75%\"},{\"_key\":\"baa42cb12e61\",\"_type\":\"span\",\"marks\":[],\"text\":\" dos clientes querem lojas físicas e virtuais mais fáceis de navegar;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b40921104abc\",\"_type\":\"block\",\"children\":[{\"_key\":\"0ea0aa17304d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"67%\"},{\"_key\":\"a079ff3d0b41\",\"_type\":\"span\",\"marks\":[],\"text\":\" esperam recomendações mais relevantes;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a1ce878947cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"af92bc57c775\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"66%\"},{\"_key\":\"455953a1636f\",\"_type\":\"span\",\"marks\":[],\"text\":\" desejam receber mensagens alinhadas às suas necessidades;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f9c217c1584f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e990bbf44c08\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"65%\"},{\"_key\":\"678d1d5212dd\",\"_type\":\"span\",\"marks\":[],\"text\":\" querem ver promoções direcionadas aos seus gostos;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e672bfb9f00\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd77f997e2c9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"59%\"},{\"_key\":\"9629e554f346\",\"_type\":\"span\",\"marks\":[],\"text\":\" preferem uma comunicação relacionada a momentos importantes, como aniversários e datas comemorativas.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"52334d9e20dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"75ee7079eb46\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adicionalmente, a personalização da experiência do cliente é importante para ajustar as estratégias da marca às mudanças no comportamento do consumidor. A abordagem também possibilita respostas rápidas a novas demandas, como a adoção de um pet ou a criação de novos hábitos de consumo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d6f427b541e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ebd25f31ae1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Por fim, ajuda a gerenciar o alto volume de dados derivados dos canais de contato, atribui um destino útil a essas informações e cria um diferencial competitivo. Ou seja, a personalização faz com que o negócio ganhe destaque em meio à concorrência com mais facilidade.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a0e8615a010\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f12c16d44e5\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ddfb1c1a213\",\"_type\":\"block\",\"children\":[{\"_key\":\"98e5e5a7d6a7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais as vantagens da personalização da experiência do cliente?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"32d7e342fe86\",\"_type\":\"block\",\"children\":[{\"_key\":\"4eb64964c77d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Empresas que adotam a personalização da experiência do cliente percebem evolução consistente em conversão, engajamento e fidelização. Esse conjunto de benefícios nasce do alinhamento entre expectativas e mensagens mais precisas, o que torna as interações mais eficientes e aumenta o interesse pelas comunicações enviadas. Entre as principais vantagens estão:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a4a9a6367181\",\"_type\":\"block\",\"children\":[{\"_key\":\"480862a8d2c7\",\"_type\":\"span\",\"marks\":[],\"text\":\"aumento das taxas de conversão;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b07d3be047b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"f512d1151fc7\",\"_type\":\"span\",\"marks\":[],\"text\":\"elevação do \"},{\"_key\":\"e0d2ea31adc3\",\"_type\":\"span\",\"marks\":[\"strong\",\"08522d1d58a9\"],\"text\":\"engajamento\"},{\"_key\":\"33a07872ce6e\",\"_type\":\"span\",\"marks\":[],\"text\":\" em todos os canais;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"08522d1d58a9\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"e343d556-bdf9-4e26-9f11-2fb2b64bc486\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"fd496e88469f\",\"_type\":\"block\",\"children\":[{\"_key\":\"948d725fb43e\",\"_type\":\"span\",\"marks\":[],\"text\":\"redução do churn e ampliação da fidelização;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"af7c351f2bc8\",\"_type\":\"block\",\"children\":[{\"_key\":\"01a3f293ea4f\",\"_type\":\"span\",\"marks\":[],\"text\":\"melhoria do ROI das campanhas.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd76682d12b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"02db4d339dd1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Entretanto, para aproveitar esses benefícios, é importante entender como aplicar uma estratégia de personalização, o que você aprenderá a seguir. Vamos lá?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ec3dea856ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f16c80c5004\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"58985eee5754\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2ae0d2f039d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como personalizar a experiência do cliente?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"68842dee864e\",\"_type\":\"block\",\"children\":[{\"_key\":\"748808177583\",\"_type\":\"span\",\"marks\":[],\"text\":\"A \"},{\"_key\":\"1db3801ff0ce\",\"_type\":\"span\",\"marks\":[\"strong\",\"07959553cec1\"],\"text\":\"personalização em escala\"},{\"_key\":\"1cc2d789f08f\",\"_type\":\"span\",\"marks\":[],\"text\":\" precisa combinar entendimento do público com tecnologia capaz de responder ao comportamento em tempo real. A base envolve capturar sinais relevantes, interpretar padrões e transformar interações em oportunidade de criar valor concreto para quem se relaciona com a marca. Para garantir a personalização da experiência do cliente, você deve:\"}],\"markDefs\":[{\"_key\":\"07959553cec1\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"bac43782-058b-4b96-aa58-53378b39675a\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"7ef2a23e0fa9\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a62d954abad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Conhecer o seu público;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"429ebae463fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"15dd06651be0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adotar uma abordagem omnichannel;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e2b8da01a4be\",\"_type\":\"block\",\"children\":[{\"_key\":\"bb0ec4b99384\",\"_type\":\"span\",\"marks\":[],\"text\":\"Estruturar as jornadas com base no comportamento do consumidor;\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"99eb45645463\",\"_type\":\"block\",\"children\":[{\"_key\":\"21b0e901c711\",\"_type\":\"span\",\"marks\":[],\"text\":\"Usar IA para analisar os dados e otimizar as mensagens.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f8fae3ce2212\",\"_type\":\"block\",\"children\":[{\"_key\":\"9727333687da\",\"_type\":\"span\",\"marks\":[],\"text\":\"Veja mais detalhes abaixo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3c4334cbe887\",\"_type\":\"block\",\"children\":[{\"_key\":\"5edd63297619\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a96088336f11\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ca31b3d06e5\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Conheça o seu público\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"a180f61bcac3\",\"_type\":\"block\",\"children\":[{\"_key\":\"fcc82cfbec7f\",\"_type\":\"span\",\"marks\":[],\"text\":\"O primeiro passo para proporcionar uma maior personalização da experiência do cliente é descobrir quem é o seu público. Para esse fim, analise os seus dados de compra para identificar as principais características dos compradores.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d6a18e652d4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"fcea18c0a6d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Em seguida, faça a segmentação da sua carteira de clientes. Você pode usar como base comportamentos de compra, localização ou até mesmo gênero e faixa etária. De qualquer forma, a ideia é agrupar pessoas com hábitos semelhantes para facilitar o processo de personalização em massa.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08efdbb9a317\",\"_type\":\"block\",\"children\":[{\"_key\":\"58a79786a37e\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3a5dae79b5b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"757e23ebce50\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Adote uma abordagem omnichannel\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"77a7ba1edbdd\",\"_type\":\"block\",\"children\":[{\"_key\":\"d703ea54cb5c\",\"_type\":\"span\",\"marks\":[],\"text\":\"A segunda etapa envolve criar uma abordagem omnichannel. Ou seja, fazer com que todos os pontos de contato com os clientes, desde lojas físicas até os apps, sejam integrados para unificar a comunicação.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a47183e5670c\",\"_type\":\"block\",\"children\":[{\"_key\":\"3666736c5bb4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dessa maneira, é possível usar os dados de qualquer um dos canais para personalizar a experiência nos outros. Por exemplo, usar as informações do carrinho de compras abandonado para enviar um cupom de desconto para determinado item via SMS.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b5e7c50a01c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"4819c9c390e8\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4c2c935262ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"5913eb8b0410\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Estruture as jornadas com base no comportamento do consumidor\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"5a395a8636bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"303a0f94a621\",\"_type\":\"span\",\"marks\":[],\"text\":\"A jornada do consumidor deve ser estruturada com base no seu comportamento. A ideia é oferecer recomendações personalizadas para guiar o cliente até o final do caminho: a compra.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0646037c1604\",\"_type\":\"block\",\"children\":[{\"_key\":\"581e77bbb4a3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Para conseguir, é necessário entender como o público se movimenta durante a jornada de compra e quais ações executa.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"16fc0031dbdb\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1896ff7d8a6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Assim, você consegue visualizar o momento em que ocorre a transição para a próxima etapa. Por exemplo, quando sinais iniciais de interesse dão lugar a uma fase em que a decisão de compra começa a ganhar forma. Esse processo é essencial para definir quando enviar as mensagens e qual é o melhor conteúdo.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b17e1713934a\",\"_type\":\"block\",\"children\":[{\"_key\":\"cfbec57cbd2a\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3f8a3eb531a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c20a79f2cdb\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Use a IA para analisar os dados em tempo real e otimizar as mensagens\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"aad984d00647\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b70d3fd0a91\",\"_type\":\"span\",\"marks\":[],\"text\":\"Por último, temos o uso da \"},{\"_key\":\"da620ef7b15e\",\"_type\":\"span\",\"marks\":[\"strong\",\"8087bc01c1b6\"],\"text\":\"inteligência artificial\"},{\"_key\":\"bb65dbe7d44c\",\"_type\":\"span\",\"marks\":[],\"text\":\" para analisar os dados dos clientes em tempo real e otimizar as mensagens e conteúdos.\"}],\"markDefs\":[{\"_key\":\"8087bc01c1b6\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"fefb0dae-1ca4-483a-841c-999131bb138d\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"71f9ffeadbda\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e7e183c2f76\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nesse cenário, a IA generativa amplia a qualidade das interações ao ajustar respostas e recomendações com base no comportamento identificado.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ebdb5ff156a\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ab3b3e04030\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Entender padrões de comportamento é essencial para criar jornadas mais relevantes e decisões mais precisas ao longo da personalização da experiência do cliente. Aprofunde a estratégia na leitura do artigo: \"},{\"_key\":\"1ac098bda4d6\",\"_type\":\"span\",\"marks\":[\"strong\",\"13c4464f7833\"],\"text\":\"Segmentação comportamental: o que é + exemplos práticos\"},{\"_key\":\"cec874541bf1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"13c4464f7833\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"48633227-0954-46ef-8ee7-cfce0430ced8\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"415c265bba98\",\"_type\":\"block\",\"children\":[{\"_key\":\"41589ad846e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"df0517b37b63\",\"_type\":\"block\",\"children\":[{\"_key\":\"275d4d16db8e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quais são as principais estratégias de personalização da experiência do cliente?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"aaa87ddef596\",\"_type\":\"block\",\"children\":[{\"_key\":\"876f16f4a5f5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Estratégias eficientes dependem de decisões orientadas por dados, experimentação contínua e coordenação de mensagens entre canais. Métodos que consideram comportamento, contexto e preferências criam interações úteis. Entre as principais, destacam-se:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b42d9227b3af\",\"_type\":\"block\",\"children\":[{\"_key\":\"186fa483e201\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"eventos comportamentais\"},{\"_key\":\"b080166d8dbe\",\"_type\":\"span\",\"marks\":[],\"text\":\": reações automáticas à compra, abandono, upgrade ou cancelamento;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b319d424580e\",\"_type\":\"block\",\"children\":[{\"_key\":\"90b23a0750b7\",\"_type\":\"span\",\"marks\":[\"strong\",\"43766522a4b9\"],\"text\":\"testes A/B\"},{\"_key\":\"706e6eccd55f\",\"_type\":\"span\",\"marks\":[],\"text\":\": decisões sustentadas por performance real;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"43766522a4b9\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"9e4ce431-21ea-4102-8f8b-e28d6789ea1e\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"deaedceeda44\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c20057c7928\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"frequência personalizada\"},{\"_key\":\"a1820024031b\",\"_type\":\"span\",\"marks\":[],\"text\":\": ajuste de volume conforme engajamento;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"302dd438e114\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ef45030a6b9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"mensagens geolocalizadas\"},{\"_key\":\"d4cc94679687\",\"_type\":\"span\",\"marks\":[],\"text\":\": interações baseadas em contexto físico;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9609747554a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3c2c59d45bf\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"adaptação por dispositivo\"},{\"_key\":\"5f0802056559\",\"_type\":\"span\",\"marks\":[],\"text\":\": comunicação adequada ao canal de uso;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4cd92bf8489c\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6234f0df340\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"reengajamento reativo\"},{\"_key\":\"dca533beea52\",\"_type\":\"span\",\"marks\":[],\"text\":\": estímulos baseados em NPS, reviews e insatisfações.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66a5d08bdb37\",\"_type\":\"block\",\"children\":[{\"_key\":\"183e40d398b6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Essas práticas aprofundam o entendimento sobre preferências e fortalecem jornadas personalizadas com maior impacto.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b5614cffc6d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"b457f44fd422\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"633636c5cf4f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac207d0cc519\",\"_type\":\"span\",\"marks\":[],\"text\":\"Como a Braze AI Decisioning Studio ajuda na personalização da experiência do cliente?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"31f73cc8b6b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"c844abaffa1f\",\"_type\":\"span\",\"marks\":[],\"text\":\"A Braze AI Decisioning Studio adapta decisões com base em dados de alta qualidade, definindo canal, conteúdo, oferta, momento e frequência ideais para cada pessoa. 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